Cheraw gazette. [volume] (Cheraw, S.C.) 1835-1838, 1836-03-15
From the Cincinnati Wing.
4" ADVANTAGES OF ADVERTISING.

ADVANTAGES OF ADVERTISING.
y gentleman on calling at this Office tho
other day to pay for an advertisement, re-
markell that its publication had made HIM
three hundred dol ,rs. lie had long tried
as executor, to sell farm, but the highest
bid he could get, was twenty-five dollars per
acre. lie advertised and in less than
month sold it for twenty-eight."
The above is copied from tho Lebanon,
O. Star, and furnishes another proof ofthe
great advantages of :,,'vertising. We have
for some time past been intending to say u
few words OH this subject, because We think
there is great deal of apathy existing
among many Of the business men OF
this city in reference TO it. They do not
seem to'be sufficiently impressed with the
real importance OF advertising, either as it
ragards their own interests or the interests Of
the city. In New York, Philadelphia, Charles.
ton and New Orleans, where u vast deal
more business is done than in any other cit
les OF the same size in this country, tho
merchants advertise freely and extensively,
and experience, the best tcst) has taught
them the unquestionable efficacy offs doing.
Indeed, it may he safely set down as one Of
the chief causes ofthe great business oper-
ations in those places. There, whenever.
a new article is received, the first thing
to be done is to advertise it in the newspa.
pcrs, and consequently it is disposed of in
few days.
To demonstrate more fully the great ad-
rantagcs of advertising, we will mention 4
few cases which have accidentally conrc
under our observation since our connection
with this paper.
\ gentlemen had House to let, in Ga.
no street, and for three months had endea.
vorcd to find tenant. He had put labels on
the door and had cnquircd among his friends,
but the House remained unoccupicd. He
then sent an advertisement to the Whig,
offering it to rent. He Immediately had a
dozen applications, and succeeded in get
ting good tenant without further difficulty.
The advertisement cost him one dollar. Had
he incurred this trifing expense when his
House first became vacant, he would have
saved the rent Of three months, (thc time it
stood unoccupicd,) amounting to probably
fifty or sixty dollars.
Again. A Merchant on Main st. hada
large lot offrkin butter which had remained
in. his store without an application for it, for
five months. He then advertised it in the
Whig, and the next day sold the whole oft.
Again. \ gentleman had consigned to
him Il box Of guns, and was enabled to
trace the box no further than the Wharf, it
having been landed from u steam boat.
After fruitlcss search Of nine month"; for
the box, he advertised it in the Wing. In
two davs afterwards the box was delivered
to him in good order, it having been slowed
away in the loft Of Commission Store.
Again. A gentleman wished to employ
4 number of agents for special purpose,
and had for several months laborcd under
much inconvenience in consequence of not
being able to procure them. He put an
in the Whig, headed "Agents
wanted" and the next day his office was
ovcrrun with applicants.
Again. 4 gentleman lost his pocket
book containing $3.50 in bank bills, be-
sides other papers of value. He adver.
tised its loss in the Wing and offered a re-
ward for its recovery. In day or two the
advertisement brought him his pocket book
md all its contents.
Again. A gentleman desired 10 borrow
$4,000 on bond and mortgage. He I'D.
'crtiscd for that sum through the columns
of the Wing, and obtained the monsy in
\ few days.
Once more. A Dry Goods Merchant
,ad on hand large and elegant assort
ncnt of cloths and casimeres, which had
occn lying upon his shelves for consld-
,rablc time without purchasers. lie ad'
;crtiscd them in the Wing, and in q few
lays disposed of the whole Of them.
Such are some Of the palphable eviden-
:cs of the great benefits Of advertising.
Supcraddcd to the individual advanta-
res accruiug from this source, it conduces
Essentially to the commercial character
md general prosperity Of the City. Mer-
chants and others residing in distant coun-
rv rlacss. sncing t." papers Of any city