The herald. [volume] (New York [N.Y.]) 1835-1837, 1836-01-04
TO THE PUBLIC-ENLARGEM OF
THE HERALD.

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Having determined arrangements be
made to enlarge the HERALD least third
presen, size, SHALL with the permission of our kind
and numerous patrons say few words this subject
more interesting than them and then aresh
on our delightful and pleasant course
1t is yet hardly four months since the Herald rose
from the Ann street conAagraton, with impaired means,
but undying energy of mind and spirit. During this
brief period, have struggled with competition as
numerous and powerful as the elements themselves.
Yet the independent, honorable, and liberal plan on
which the Herald has been conducted, has attained
complete victory interested opponents and private
foes. The generous public mas nobly sustained US.
In the short perot Of three months and few days. the
Herald has reached circulation among business men,
the intehgentp public, and families ofa classes or times
as large as any small paper did in the period,
and already this day, fur beyond the city circulation
Of any single six-penny paper now published in Wall
street, not even excepting the Courier 81 Enquirer
Our advertising patronage has increased beyond
this ratio. We appeal TO undeniable facts-to the
columns of the paper itself for the truth Of what say
On many occasions we have had to leave out adver-
Users for several DAYS. order make for the
crowd asking admission. The enlargement Of our pa
per- as soon as shall be prepared to carry into e
feet, will enable us, hope, to deal equally and be
rally to all our kind advertising customers hereafter
Meantime we shall endeavor to surpass even oHr
former efforts The merchants generally are just be-
ginning to find that the small daily press becoming
much better vehicle for advertising than the large
dollar papers. One advertisement for a week during
the business season, found TO be seviceabe in
the Herald than dozen hid away in the Courier and
Enquirer at forty dollars year. People read and
remember. This tells once, on buying and selling.
Here therefore the very natural cause Of the
kable revolution going in the newspaper press
OF New York. The Herald has probably, much as
any, contributed elevate the character and purify the
morals OF the "penny papers" called in
tempt. Before started this journal, the penny pa
pers were generally considered low vulgar and gnor-
ant. Having had long experience and association
with the Courier and Enquirer of this city, and several
other leading papers in the country, into the
field armed cap pie from head to foot" and
gave the miniature daily press tone and character
which have called forth the fears and the aughabe
reprobaon of every dollar paper in Wall street
On this point extremely jealous old and kind
associates Of the Courier and Enquirer and the Evening
Star that they will exchange with us of them
not even for friendship, love money.
1t is fortunate circumstance for the Courier & En-.
ourer that the United States Bank has closed up its
newspaper loans-for il, by any hook or crook, we
could get loan of one third of the $52,765
would in two years, that bunderng concern clear
ND Salt river. As matters now stand, we give them
Eve or six years to wind up their ricketty affairs.
There is no mistake in progress-in our charae-
term our observation-disclosures in the popularity Of our
course The first men of the country subscribe to the
Herald. Not longer ago than Saturday, we had an
order to send our paper by mail Washington 10 the
Minister Of one of the leading powers Of Europe
Shoals of members Of Congress, dplomatists &C., have
ordered the Herald, and learn that it is constant
companion Of the breakfast table of the President and
Vice President at Washington. With these remarks
thanking kind patrons for past fayors and soliciting
their continuance only while we deserve tive briefly
wish them, in anticipation, happy-happy-haP
New Year, and many of the The ladies,
few Of them, shall call personally, on the day
ITSELF and say the same with all that devotion which
ought to be feenty breahed forth to the Dvinities
of Earth below. -
ITCH nGNT INIT