The herald. [volume] (New York [N.Y.]) 1835-1837, 1836-01-01
PUBLISHED DAILY BY
JAMES GORDON BENNETT,
cs No. 48 Nassau Spruce Streets
opposite Dr. Spriags Church, basement story.
TFRMS EnR ADVERTISINC
TO PIE PUB LIC-ENLARGEMENT OF
THE HERALD.

THE HERALD
Having determined as soon as arrangements can be
made enlarge the HERALD least third over its
present size We shall with the permission of kind
and Patrons say few words this subject,
more Interesting than hem and then start aresh
on our delightful and pleasant course.
II is yet hardly four months since the Herald
from the Ann conha graton with inquired means,
but undying energy of mind and spirit During this
brief period, have struggled with competition as
numerous and powerful The elements themselves.
Yet the independent, honorable, and liberal plan on
which the Herald has been conducted, has attained
complete victory interested opponents and private
foes The generous public mas nobly sustained us.
lnthe short periot Of three months and few days, the
Herald has reached circulation among business men,
the intelligent public, and families fall classes four times
as kge any small puper did in the same period,
and already this day. far beyond the city circulation
Of any single six-penny paper now published in Wall
street, not even excepting the Courier g. Enquirer
Our advertising patronage has even increased beyond
this RATIO We appeal to Dndeniable faots-to the
columns Of the paper tsefur the truth of what We
On many occasions have had to leave out adver-
tisers for several days. in order make room for the
crowd asking admission. The enlargement of our pa
per, as shall be prepared to carry into ef
feet will enable us, hope, To deal equally and be
rally to all our kind advertising customers hereafter.
Meantime we shall endeavor to surpass
former Efforts. The merchants generally just be-
ginning to find that the small daily press is becoming
much better vehicle for advertising than the large ten
dollar papers. One advertisement for week during
the business season. is found to be serviceabe in
the Herald than dozen hid away in the Courier aud
Enquirer forty dollars year. People see, read and
remem This tells al once on buying aud selling.
Here bersore is the very natural cause oil the remar-
kabie revolution going in the newspaper press
of New York. The Herald has probably as much as
any, contributed elevate the character and purify the
morals Of the penny papers,, we are called in
tempt Before we started this journal, the penny pa
pers were generally considered low, vulgar and gnor-
iAnt. Having had long experience and association
with the Courier and Enquirer of this city, and several
other leading papers in the country, we come into the
field armed cap a pie" from head to foot" and
gave the miniature daily press tone and character
which have called forth the fears aud the laughable
reptobation of every dollar paper in Wall street,
On this point so extremely jealous old and kind
associates Of the Courier and Enquirer and the Evening
Star that they will not exchange with us of them
not even for friendship, love or money.
Ii is fortunate circumstances for the Courier d En-
ourr that the United States Bank has closed up its
newspaper loans-for if by any hook or crook we
could get a loan of third of the s52,765, we
would in two years. row that blum erng concern clear
mn Salt river As matters stand, WE give them
Eve ur SIX years to wind up their rickelty affairs.
There is no mistake in our progress-n our charac-
term our observation-disclosures in the popularity OF our
coarse The first men of the country subscribe to the
Herald. Not longer ago than Saturday, we had an
order TO send paper by mail to washington 10 ne
Minister OF one of the leading powers OF Europe
Shouts Of members of Congress, dplomatists &C., have
ordered the Herald, aud learn that it is constant
sompan;ot. of the breakfast table Of the President and
Vice President at Washington With these remarks
thanking our kind patrons for p"st avors and soliciting
their continuance only while deserve it-we briefly
wish them in anticipation, happy-happv-happy
New Year and many returns of the same.< The ladies,
few ofthem, we shall call personally, on the day
ITSELF and say the same with all that devotion which
oagh, be so feryenty breathed forth to the Divnes
of Earth below.
.n&TENT SCOFCH iron OtNrMENf.-