Phenix gazette. [volume] (Alexandria [D.C.]) 1825-1833, 1833-11-04

advantages Of .4dUertising. One Of the re-.
markabIe disparities between the commercial ha.
bits of New York and Philadelphia, is found 10
the systems of advertising goods and merchan-
die practised upon by the merchants in either
city.
A merchant in New York, wholesale or retail,
no matter which, has his name constantly in the
advertising columns OF the wspapers-dlsp'ay
ing his wares-giv,ng foil lists Of his goods, and
adding reasons calculated to invite purchasers to
his store, or at least to the city. The shipping
merchant, the foreign importer, the dry goods
dealer, the grocer, all, without exception. hurry
to the newspapers with their daily advertise.
ments, and crowd their columns every morning
with the riches, wealth, and ingenuity Of both
hemispheres.
These advertisements serve the same general
purpose as the Signs above their doors, the dis.
play Of goods at their windows, the hanging
forth at their doors Of specimens, or the filling
up the side way with boxes and bundles, direct
ed to almost every city, town or hamlet, north,
south, or west. A card in the daily newspaper,
an advertisement every DAY in the morning jour.
nal, is as necessary as the very store which is
hired for the transaction Of business. Newspa-
branch Of the commercial system Of large city.
They are vast saving machines to traders H.
stead Of running round town, wearing out ones
shoes and spirits, hunting out place to make
purchases in, the country buyer sits quietly
down, picks up the morning paper. and finds a
display Of the whole merchandise OF New York
within the compass of a sheet Of paper.
The advantages Of this frequency Of advertis-
ing. can be estimated in another way. Country
dealers. who spread over the whole Union, can,
BY taking New York commercial paper, see at
glance the condition Of the market, the supply
Of goods, the number of houses in the field, the
new importers, the foreign shippers, &c. sc. A
commercial paper Of this description, is a perpe.
tual chart Of the commercial city in which il is
issued. In trade and commerce, il is we'll known
no" solicitation, pushing, effort, hustle even,
will succeed, while Incidence and dignity lead
to bankruptcy and ruin Over speculation is an
evil which is certainly injurious to individuals,
but an active speculative spirit is exceedingly
beneficial to masses. to cities to whole districts.
One Of the principal means by which New
York is rapidly monopolizing all the domestic
trade OF the nation, undoubtedly grows out Of the
perpetual and numerous advertisements which
are inserted 10 their commercial papers bv their
commercial men. Hundreds upon hundreds ap.
pear every morning in these journals. Trouble,
labor, expense to the buyer. are saved By this
mode, aud the seller is doubly compensated BY
regular increase Of customers and dealers. Let
us put case-suppose that every sign in Mar
ket, Chestnut or Second street were taken down,
every window shut up, every door only half
opened, would not the public find great inconve.
nieoce from such sudden withdrawal Of the
land marks and guides to daily business? The
map OF large city, is not more convenient to a
stranger, than commercial journal filled with
mercantile advertisements is to a merchant and
trader. -Pennsyiuanian.
The Acqueduct across the Potomac, which is
intended to connect the waters of the Chesa-
peake and Ohio with that of the Alexandria Ca.
nal. has been commenced, and is already 10 q
state of considerable progress. Upon the com.
pIetion Of this great work, our sister city Alex.
andria doubtless will, and may with great safety.
calculate on much-possessing, as she does. so
many advantages in regard to Naviga,ion-at
the same time it wilf-afford to our Virginia shore
friends great facilities in the transportation Of
their produce to our market-at present having
to await the delay Of the ferry.
George to,on Columbian.