Phenix gazette. [volume] (Alexandria [D.C.]) 1825-1833, 1828-11-17


the mean number Of adve rtisements they pub
lish daily during the year. We can hence ca
silly approximate 10 the number OF ADVERTISE
men,s which these papers publish in day, a
week, month or year.
/ Advertisements published by 10 Daily Papersin
NewYork.
In one day 1868
In one week 2s.oO8
In one month (26 days. l2l,36s
In one year (si2 days. l,456,4le
Sir, I confess when first arrived at this e.
suit, I was overwhelmed with establishment,
and you, 0Ute say, will be disposed to ques-
ton the accuI acy Of the facts on which pro-
coed. If you do, the means Of removing your
doubts are obvious There are certainly many
American papers filed in London, and think
one Of the Stamp office clerks cannot be better
employed for month, than in summing the
advertisements a, different periods, and thus
bringing my calculations 10 the test. In the
mean time, as have set forth the grounds oil
my statement, and honestly believe it 10 be
correct, am guilty Of no deception, and shall
now show the extraordinary conclusion to
which it leads:--
LIST. There are more advertisements in the
twelve daily papers Of New York in one month
than in all the th,fly-eight papers Of Scotland
in one year!
Cd. There are in one year half more ad-
vertisements in the twelve NewYork daily pa.
2ers alone, than in all the three hundred and
thirty-tour papers Of Britain and Ireland, in
Guiding the sixteen daily journals Of London:!!!
But il is worth while TO present this extraor>
binary fact in more lights than one. And, in
the first place, il may be proper to remind you,
that besides the twelve daily papers in New
IL, Ia ~knr haS
lieve twenty at least, " hich appear once, twice,
or thrice week. These will raise the whole
number Of advertisements published annually
to al least 100000.
The population of London is to that OF New
York as seven to one; and its trade OF all kinds
probably as four 10 one. Now, if we suppose
that the London papers pay one third Of all the
duty paid; We shall have the number Of adver-
easements which they publish, $4,000. or one
nth OF the number published by the New York
papers. Buff we take the quantity Of trade"
as basis, London, instead OF having one fifth
Of the humber, should have four times as many
advertisements as New-Ycrk; and hence it fol-
lows that an equal amount Of trade produces
twenty times as much advertising in n York
as in London!!
Liverpool has much more foreign, and not
perhaps much less domestic trade than New
York: but you, Sir, will see al once thai a com.
parison between the eight publications issuing
weekly from he press Of the one, and the hun
dred from that Of the other, would be almost
ludicrous. However, that might know with
confidence, wrote TO gentleman in Liverpool
who has the best means Of knowing the state
Of the press, and from him | learn tiia, the av.
erage number OF advertisements which appear
weekly in The whole eight newspapers there
may be estimated at seven hundred and sixty.
Now YOU will recollect tha: the daily average
for zach new York paper is three hundred and
eigh,y-nine, and that the twelve daily papers a.
lone publish in week twentv-eight thousand,
which will be raised to thirty thousand * eight
hundred. if we add one tenth for,he weekly &
papers. Observe thea the mar.
vellous contrast between two cities pretty near
ly on par as 20 business and population, and
every circumstance which should create adver-
Using. One daily paper a, New York has as
many advertisements in two consecutive num-
bers, as all the Liverpool papers have in week
and The whole advertisements published in the
American TWO in a week or year, are to those
published in the English town, in the same De-
Rod, as forty to one!
learn from the friend already referred to,
that Manchester, with its enormous mass Of
business, has only six 2apers,all weekly, s. that
the advertisements in the whole in one week
may be estimated at 400 The New York Dali
y Advertiser, or the Gazette has more in one
day am sure run 10 risk in asserting that
the little American town of Rochester, with
5000 inhabitants, founded only fourteen years
ago, and which has not as much business in a
year as Manchester has in Two DAYS, has
greater number Of advertisements in its daily
paper in one week than all The six papers pub.
lished in that queen of the manufacturing ci.
ties of Europe.
have read the following Hypothetical es,i-
mate OF The entire amount of advertising in the
United States; and from all know both of the
city and country papers here, think i, is no,
Advertisements in
70 daily N.York papers, with ssS ayear.
advertisements each Lass 600
So do. do in other towns, with one
halt the number e.so5 ooo
$50 weekly, semi-weekly, &C. with
one third Of the number, OF $50
advertisements each publication
qualifications