Keurig Dr Pepper

Keurig Dr Pepper Inc.(/ˈkjʊərɪɡ/), formerlyGreen Mountain Coffee Roasters(1981–2014) andKeurig Green Mountain(2014–2018), is apublicly tradedAmericanbeverageandcoffeemakerconglomerate with headquarters inBurlington, Massachusetts, andFrisco, Texas.Formed in July 2018, with the merger of Keurig Green Mountain andDr Pepper Snapple Group(formerlyDr. Pepper/7up Inc.), Keurig Dr Pepper offers over 125 hot and cold beverages. The company's Canadian business unit subsidiary operates asKeurig Dr Pepper Canada(formerly Canada Dry Motts).
The company's east-coastdivision manufacturesKeurigbrewing systems; sources, produces, and sellscoffee,hot cocoa,teas, and other beverages under various brands for its Keurig machines; and sellscoffee beansand ground coffee in bags and fractional packs. As of 2018, the newly merged conglomerate also sells sodas, juices, and othersoft drinksvia its Dr Pepper Snapple division based inTexas.
Green Mountain Coffee Roasters (GMCR) was established in 1981. After regional and national expansion in the late 1980s, and anIPOin 1993, the company completed its acquisition of the brewing-machine manufacturer Keurig, Inc. in 2006, enabling rapid growth through the high-margin sales of its many varieties ofsingle-serveK-Cuppods. In March 2014, GMCR changed its name to Keurig Green Mountain.
A publicly traded company from 1993 through 2015, Keurig Green Mountain was acquired by a group of investors led byJAB Holding Companyin March 2016 for $13.9 billion in cash.Keurig Green Mountain became aprivately held companyfor two years, and was an independent entity run by its pre-existing management team and a new CEO.
On July 9, 2018, Keurig Green Mountain acquired theDr Pepper Snapple Groupin an $18.7-billion deal.The combined company was renamedKeurig Dr Pepper, and traded publicly again on theNew York Stock Exchangeunder the ticker "KDP" until 2020 when it switched toNasdaqwhile retaining the same ticker. Shareholders of Dr Pepper Snapple Group own 13% of the combined company, with Keurig shareholderMondelez Internationalowning 13% to 14% of that fraction. JAB Holdings owns the remaining 73-74%.
In 2021, Keurig Dr Pepper opened its second headquarters inFrisco, Texas.
Since April 2024, the CEO of Keurig Dr Pepper has been Tim Cofer.
Green Mountain Coffee Roasters (GMCR) began when entrepreneurBob Stillerwas near aVermontski resort, where he drank a cup of coffee that he enjoyed and looked for its source. In 1981, he and a partner bought a two-thirds stake in the small speciality coffee roasting company inWaitsfield, Vermont, that produced the roasted beans.The store and cafe sold beans, grounds, and coffee to the public and a few restaurants.Stiller dedicated himself tocoffee-roasting, usingarabicacoffee beans.By 1982, the company had around 30 employees, and moved its production facilities toWaterbury, Vermont.
Stiller bought out his two partners for $100,000 and becamesole proprietorof the company within two years of his original purchase,but it took four years to turn a profit.To grow the business, Stiller sold the coffee to high-end restaurants and gas stations alike, and gave out free samples as he could not afford advertising. In 1986, he launched a mail-order business which he advertised in gourmet magazines, and acquired his firstsupermarket-chaincustomer,Kings.
Stiller adopted technology to track customers' orders; to regulate roasting-heat levels appropriate to each bag; and to track distribution, manufacturing, sales, and personnel (adoptingPeopleSoftin 1997).By 1983, employees compostedused coffee groundsat its retail stores, and by 1986, Green Mountain introduced its firstorganic coffeein a retail market test.The company became one of the largest suppliers of double-certifiedfair-tradeand organic coffee in the world.
As American tastes in coffee changed, sales of Green Mountain roasted coffee beans grew.In 1991, GMCR had seven retail outlets, 1,000 wholesale clients, $11 million in sales, and $200,000 in profits.By 1993, the company had 2,400 wholesale accounts and sales of about $10 million,and Green Mountain Coffee Roasters, Inc. startedtrading publicly, under the ticker "GMCR". The company expanded its retail locations, food-service distribution, mail-order business, and wholesale business.
In 1994, Green Mountain began exporting to Canada and Taiwan.In the late 1990s, it broadened its national supermarket chain distribution, gas-station and convenience-store distribution throughout the northeast, and it sold its product on airlines andAmtrak, specialty coffee stores, and venues such asLL Bean,Weight Watchers International, andStaples.
In 1993, three engineering entrepreneurs from a Massachusetts start-up calledKeurigapproached GMCR about developing asingle-cupcoffee brewing system, marking GMCR's first investment in Keurig.In 1996, GMCR invested further in Keurig, buying a 35% interest in the company.The following year, GMCR became the first roaster to offer coffee in aK-Cuppod for the Keurig Single-Cup Brewing System;in 1998 Keurig delivered its first brewing system, designed for office use.The launch of the first K-Cups with Green Mountain Coffee helped GMCR begin to further compete withStarbucksby allowing people to brew their own single servings of premium coffee.
Also in 1997, a deal withPoland Springopened the office-worker market by distributing Green Mountain Coffee to thousands of offices in theNortheast.In 1998, GMCR closed its 12 retail shops in favor of the burgeoning direct-mail and online market, its growing distributions to business offices and other national venues, and its wholesale market.That year, the company signed an exclusive deal withAmerican Skiing Company, offered its first corporate gifts catalogue, sold its certified organic coffee inExxonMobil's national and internationalOn the Runconvenience stores, and expanded its supermarket distribution to 500 stores.In 1999, it expanded its export market, including toGreat Britain.
In 2000, Green Mountain reached an agreement to promote and sellfair trade coffee, committing to making at least 3% of its salesfair trade—certified byTransFair USA.In 2001, the company acquiredFrontier Organic Coffee,and in 2002, it signed an agreement to sell fair trade coffee under theNewman's Own Organicslabel.In late 2005, GMCR reached a deal to sell its Newman's Own Organics Blend coffee in more than 600McDonald'srestaurants inNew EnglandandUpstate New York.
In 2006, Green Mountain had a 43% ownership of Keurig, Inc, which it accomplished by successively investing in and acquiring increasing percentage ownership the company between 1993 and 2003, helping to complete its full acquisition of the single-cup brewing systems manufacturer.The subsequent acquisition allowed Green Mountain to adopt a multi-brand portfolio, and multichannel distribution of brands in a variety of settings.It also fuelled substantial revenue growth, and allowed GMCR to transition fully from deriving 95% of its revenue from its low-margin wholesale coffee business in the late 1990s (approximately $65 million), to deriving 95% of its revenue from high-margin sales of K-Cups as of 2014 (more than $4.3 billion).
Green Mountain also acquired the four additional Keurig licensees in 2009 and 2010:
On September 28, 2010, GMCR's stock rose to what was then an all-time high; however, the company disclosed after the markets closed that theSecurities and Exchange Commission(SEC) had requested documents and data related to an inquiry into how it accounted for revenue.The company announced that U.S. regulators had inquired into some of Green Mountain's accounting practices, includingrevenue recognition, and the large inventory with a single vendor, M. Block and Sons, Inc. Most analysts felt that the company practices were sound.The SEC ended the probe in October 2014, and brought no enforcement action against Green Mountain or its employees.
In February 2011, Green Mountain announced an agreement withDunkin' Donutsto make Dunkin' Donuts coffee available in single-serve K-Cup pods for use with Keurig Single-Cup Brewers. In addition, participating Dunkin' Donuts restaurants on occasion offer Keurig Single-Cup Brewers for sale.In March 2011, Green Mountain Coffee andStarbucksannounced a similar deal whereby the latter would sell its coffee and tea in Keurig single-serve pods, and would in return sell Keurig machines in their stores as part of the deal.
In 2008 Dr Pepper Snapple group announced the acquisition of a very popularMexicancarbonated beverage company, Manantiales Peñafiel (Peñafiel Springs in English), renaming Manantiales Peñafiel in Mexico as Grupo Peñafiel (Peñafiel Group in English).Squirt (soft drink)was marked as one of the biggest hits of the company inMexico, due to its famous and extended use there as a cocktail beverage to accompanytequila. In 2018, resulting from the merger of Keurig Green Mountain and Dr Pepper Snapple Group, Keurig Dr Pepper started operations in Mexico as Peñafiel Group, commercializing its portfolio in Mexico and expanding for the first time to Mexican and Latin markets.
Green Mountain Coffee Roasters introduced the Keurig Vue brewer, paired with its new Vue packs, in February 2012,seven months before patents on the K-Cup expired in September 2012.The Vue system was announced as having customizable features so consumers had control over the strength, size, and temperature of their beverages, and the Vue pack is made ofrecyclable#5 plastic.In November 2012, GMCR released itsespresso,cappuccino, andlattebrewer, the Rivo, co-developed with the Italian coffee companyLavazza.In the fall of 2013, the company released a full-pot brewer, the Keurig Bolt, for use mainly in offices.
In February 2014,The Coca-Cola Companypurchased a 10% stake in the company, valued at $1.25 billion, with an option to increase their stake to 16%, which was exercised in May 2014.The partnership was part of Coca-Cola's support of a cold beverage system to be developed by Keurig that allows customers to make Coca-Cola and other brand soft drinks at home.In January 2015, the company made a similar deal withDr Pepper Snapple Group, but without a stockholder stake.
In early March 2014, Green Mountain Coffee Roasters shareholders voted to change its name toKeurig Green Mountainto reflect its business of selling Keurig coffee makers.Its stock-market symbol remained "GMCR".
In the fall of 2014, Keurig Green Mountain introduced the Keurig 2.0 brewer, with technology to prevent old or unlicensed pods being used in the brewer.The digital lock-out sparked hacking attempts and antitrust lawsuits.The 2.0 brewer also has the capacity to brew full carafes in addition to single servings,via the use of the new K-Carafe portion pack.
In March 2015, it launched the K-Mug pod, a recyclable pod which brews large travel mug–sized portions.In mid 2015 Keurig debuted the K200, a smaller Keurig 2.0 model that can brew single cups or four-cup carafes and comes in a variety of colors.General Electricannounced that its new Café French Door refrigerator, due out in late 2015, would have a Keurig coffee machine built into the door.
In September 2015, Keurig launched a line ofCampbell's Soupavailable in K-Cups.The kits come with a packet of noodles and a K-Cup pod of soup, and the varieties include Chicken Noodle and Southwest Style Chicken Noodle.
Also in September 2015, Keurig launched Keurig Kold, a brewer which created a variety of cold beverages including soft drinks, functional beverages, and sparkling waters.The machine brewed beverages from The Coca-Cola Company and the Dr Pepper Snapple Group, in addition to Keurig's own line of flavored sparkling and non-sparkling waters and teas, sports drinks, and soda-fountain drinks.The company's primary competitor in this market area wasSodaStream.In June 2016 Keurig announced it was discontinuing the machine and offered refunds to purchasers.
On December 7, 2015, an investor group led byprivate-equityfirmJAB Holding Company—an investment firm dealing in high-end consumer goods, whose holdings includePeet's Coffee & Tea—announced its intent to acquire Keurig Green Mountain for $13.9 billion. The minority investors in the KGM purchase included shareholders in the global coffee and tea companyJacobs Douwe Egberts, which ownsTassimo.The agreement was unanimously approved by Keurig Green Mountain's board of directors.
The selling price, at $92 per share, represented a 77.9% premium over the closing price of Keurig Green Mountain (stock ticker "GMCR") on December 5, 2015. The Coca-Cola Company, Keurig Green Mountain's largest shareholder at 17.4%, announced its support for the JAB takeover since the sale of its stock holding would provide Coca-Cola with a substantial financial benefit.
The acquisition closed in March 2016.Keurig Green Mountain became a privately held company, and remained an independent entity run by its existing management team, retaining its head office in Waterbury, Vermont.In a statement, JAB's chairmanBart Bechtsaid that "Keurig Green Mountain will operate as an independent entity.... The company's management team...will continue to run Keurig."
In July 2018, Keurig Green Mountain acquiredDr Pepper Snapple Groupin a deal worth $18.7 billion. Legally, Dr Pepper Snapple Group was the surviving company; it remained publicly traded and changed its name toKeurig Dr Pepper.This created the third largest beverage company in North America.On July 10, shares in Keurig Dr Pepper (KDP) began trading on theNew York Stock Exchange.Its stock switched toNASDAQin 2020.Dr Pepper Snapple Group continues to operate as a business unit under the Keurig Dr Pepper parent company.
TheSECbegan to look into how then-named Green Mountain Coffee accounted for revenue in 2010.Shortly afterward, a class action lawsuit began regarding how inventory was handled,with the amended lawsuit being filed April 30, 2012.Plaintiffs stated Green Mountain Coffee had maintained demand was high enough that no excess inventory had been produced even while production continued to increase.Confidential Green Mountain Coffee employees had stated inventory had been moved between locations without documentation in order to overstate inventory counts and inflate earnings.In June 2018, the then-named Keurig Green Mountain, Inc. agreed to a $36.5 million dollar settlement.
GMCR began to embrace an environmental ethos within two years of its founding, and environmentalism and sustainability were important policies for which Green Mountain became well known. Among other initiatives within Green Mountain's first decade, in 1983 employees began composting used coffee grounds at its retail stores; in 1986 the company introduced its first organic coffee in a retail market test;in 1989 it formed an Employee Environmental Committee, and began a recycling program;and in 1990 it introduced Rain Forest Nut coffee to sponsor rainforest preservation, donating 10% of the product's profits toConservation Internationaland theRainforest Alliance, and it introduced the first earth-friendly, oxygen-whitened, dioxin-free coffee filters.In 1992 it formed a Stewardship Program to promote sustainability and sound environmental practices;in 1997 it pioneered the first biodegradable bag for bulk coffee purchases;and in 2006 it introduced the ecotainer, ato-gocup for hot beverages made entirely out of renewable materials.
In 2005, Green Mountain was the first coffee company to support theUnited Nations'Global Reporting Initiativemission to develop globally accepted sustainability reporting guidelines.In 2008 GMCR's board of directors added a social and environmental responsibility committee.During that time period GMCR also established a vice president for environmental affairs reporting directly to the CEO.As of 2015, Keurig Green Mountain has a Chief Sustainability Officer.
The company offsets 100% of its directgreenhouse gases,and prioritizes waste reduction and responsible energy use, and sustainability over the life-cycle of its products.In addition to other awards and recognition for sustainable practices,GMCR was onSustainable Business's "World's Top 20 Sustainable Business Stocks" annually from 2002 to 2007, and as of 2015 it is on theEPA's National Top 100 ofgreen powerusers in the U.S.In 2014, Keurig Green Mountain announced a multi-faceted effort to address the long-term challenges of the globalwater crisis, and instituted an initial commitment of $11 million to support nonprofits working to promote water security.
Environmental advocates and journalists have criticized the company for the billions of non-recyclable andnon-biodegradableK-Cups consumers purchase and dispose of every year,and for the dichotomy between the company's historic environmentally conscious image and the impact of K-Cups on the environment.In 2015, the company's chief sustainability officer stated that every new K-Cup spin-off product introduced since 2006 – including the Vue, Bolt, and K-Carafe cups – is recyclable if disassembled into paper, plastic, and metal components.In its 2014 Sustainability Report, released in February 2015, Keurig Green Mountain re-affirmed that a priority for the company is ensuring that 100% of K-Cup pods are recyclable by 2020.
From its inception, and in tandem with its environmentally conscious outlook, Green Mountain has had a culture grounded in social responsibility, community mindedness, philanthropy, and respect for employees.Among other recognition and awards for its corporate social responsibility (CSR),GMCR was in the top ten of the "100 Best Corporate Citizens" each year from 2003 to 2007, and was ranked #1 in 2006 and 2007.GMCR was not under consideration for the ranking in 2008, because the focus switched to exclusivelylarge-capcompanies.It re-entered the "100 Best Corporate Citizens" list in 2010and 2013.
In 2005, Green Mountain released its first Corporate Social Responsibility Report.In 2008, GMCR's board of directors added a social and environmental responsibility committee overseeing the company's social responsibilities.It also established a vice president for corporate social responsibility who reports directly to the CEO.In addition to its environmental oversight, the company's Sustainability Committee focuses on areas including the financial and environmental viability, health, and resiliency of its coffee-growing and manufacturing supply chains; community outreach; and corporate and employee social responsibility and awareness.
GMCR was a pioneer in the Fair Trade movement in 2000, guaranteeing farmers a steady minimum price far above market value.Since 2010 Green Mountain has been the largest purchaser of Fair Trade coffee in the world.In addition, the company was from its beginnings known for its long-term relationships and fair dealings with coffee-growing suppliers, and for its large percentage of farmer-direct coffee purchases.Since the early 1990s, the company has annually sent groups of employees on trips to coffee farms in Latin America, to gain first-hand experience in the lives of coffee growers.
GMCR has prioritized initiatives to alleviate poverty and hunger in coffee-growing communities.These include Coffee Kids, an international non-profit which improves the lives of children and families in remote coffee-growing villages;and the FomCafe cooperative's quality-control training program, which helps farmers earn higher profits for coffee.In 2002, GMCR was the first corporate investor of the non-profit micro-loan organization Root Capital,and through it Green Mountain has provided millions of dollars in loans to cash-strapped coffee farmers.In 2002 Green Mountain also formed a joint alliance with the U.S. Agency for International Development, to improve the livelihoods of those in impoverished coffee-growing regions.
Internally, GMCR has cultivated and maintained a flatcorporate culture, where employee buy-in, enthusiasm and vision, collaboration, and input is important.The company offers employees continuous training and development opportunities;tuition for outside education; profit-sharing; financial education; and continuous career-advancement support.Employees are paid for up to 52 hours of volunteer work in their community per year.GMCR has been onForbes'list of Best Small Companies five times, and has been recognized as a "Best Place to Work" inHR Magazine.
Keurig Green Mountain operates in two business segments: domestic and Canada.The domestic segment produces and sells coffee, hot cocoa, teas and other beverages, to be prepared hot or cold, in Keurig pods; it also sells coffee in traditional packaging, including whole beans and ground coffee in bags, and ground coffee in fractional packs.  It also sells patented Keurig single-cup brewing systems for use both at home and away from home.
The Canadian business unit – Keurig Canada Inc. – sells Keurig brewers, and produces and sells coffees, teas, and other beverages in a variety of packaging formats, including Keurig pods, as well as coffee in traditional packaging such as bags, cans, and fractional packs.It sells under a variety of brands, including Van Houtte, Brulerie St. Denis, Brulerie Mont-Royal, and Orient Express, and its licensed Bigelow and Wolfgang Puck brands.
Through its owned brands and through its partnerships and licensing, Keurig Green Mountain's K-Cup pods offer more than 400 varieties of coffee, tea, and other beverages from 60 brands, including the top ten best-selling coffee brands in the U.S.
Founder Bob Stiller was president and CEO of the company from its inception in 1981 until 2007, when he stepped down but remained chairman until May 2012.Lawrence J. Blanford became Green Mountain's president and CEO in 2007.Brian Kelley, previously chief product supply officer ofCoca-Cola Refreshments, became the company's president and CEO in December 2012.
In March 2016, JAB Holding Company and other investors acquired Keurig Green Mountain.Robert Gamgort, previously CEO ofPinnacle Foods, took over as KGM's new CEO in May 2016.The pre-existing management team, with Gamgort as its new CEO, continued to run Keurig Green Mountain as an independent entity, following its acquisition by JAB Holding Company.Following the 2018 merger with Dr Pepper Snapple, Gamgort became CEO of Keurig Dr Pepper, and Larry Young, who had been president and CEO of Dr Pepper Snapple, retired from those positions and joined the new company's board of directors.In April 2024, Tim Cofer became the CEO of Keurig Dr Pepper, while Robert Gamgort remained in the position of Executive Chairman.