Jelly Belly

Jelly Belly Candy Company, formerly known asHerman Goelitz Candy CompanyandGoelitz Confectionery Company, is an American company that manufactures Jelly Bellyjelly beansand othercandy.
The company is based inFairfield, California, with a second manufacturing facility inNorth Chicago, Illinois.  A distribution and visitor center inPleasant Prairie, Wisconsinclosed in 2020.In October 2008, the company opened a 50,000 sq ft (4,645 m) manufacturing plant inRayong, Thailand, where it produces confections for the international market.In October 2023, theFerrara Candy Companyannounced an agreement to acquire Jelly Belly Candy Company.
Gustav Goelitz came to the United States in 1866 from Germany and in 1869 started the confectionery business Gustav Goelitz inBelleville, Illinois.His younger brothers, Albert and George, emigrated to America soon after joining him in the business.
In 1898, the company began manufacturingmellowcremecandies (also called mellow cream or butter cream).Candy corn, a type of mellowcreme candy, was likely developed by George Renniger, an employee of Wunderle's Candy Company inPhiladelphia.  
The Goelitz Confectionery Company was successful in selling a variety of mellowcreme candy including candy corn.In 1900 the company opened a factory in Cincinnati and in 1904 the company opened another factory inChicago. Eventually, the company relocated to North Chicago in 1913.
Herman Goelitz, the son of Gustav, moved to theWest Coastto start his own business, Herman Goelitz Candy Company. The company eventually settled inOakland, Californiain 1924. In the 1960s, the company began to expand the product line to includejelly beans, variousjells, and other confections. "One of those new products was a small and very flavorful Mini Jelly Bean [developed in 1965]."The Mini Jelly Bean had natural flavoring added to the center and the outer shell was flavored, which was innovative for the time.
Ronald Reagan, who "had quit smoking years before and turned to popping candy as an oral substitute", first tried the company's [mini] jelly beans in 1969. According to Maria Wilhelm ofPeoplemagazine, he was "hooked" upon receiving the beans from Rowland.
Reagan wrote to Herman Rowland as governor in 1973, "we can hardly start a meeting or make a decision without passing around the jar of jelly beans."
In 1976,David Klein, a candy and nut distributor, collaborated with Herman Rowland (grandson of Herman Goelitz) to develop a jelly bean using natural flavoring. Using the Mini Jelly Bean concept, the Jelly Belly jelly bean was created.David Klein hired Herman Goelitz Candy Company as his contract manufacturer to produce the bean. David Klein called the bean, Jelly Belly jelly bean. Klein coined the name "Jelly Belly" as a tribute to blues musicianLead Belly, and was responsible for the design of the product's famous red and yellow trademark.
David Klein sold the first Jelly Belly jelly beans in 1976 at an ice cream parlor calledFosselman'sinAlhambra, California. The first flavors were Very Cherry, Tangerine, Lemon, Green Apple, Grape, Licorice, Root Beer, and Cream Soda.It was David Klein's idea "to sell them as separate flavors instead of a variety pack...".
Marinus van Dam, product developer and plant manager for the company, oversaw the development of Jelly Belly jelly beans. By the 1980s, many flavors had been developed. In 1980, Klein sold the Jelly Belly trademark."David Klein sold the Jelly Belly trademark to Rowland for $4.8 million, paid in monthly installments over 20 years, which Klein split with a partner."The Jelly Belly trademark was registered August 3, 1982.The Mr. Jelly Belly character was developed in 1983. Prior to the development of the character David Klein called himself "Mr. Jelly Belly."
The general public became aware of Reagan's preference for the jelly beans in 1981.The company supplied him with the beans throughouthis presidency.Chairman Rowland recalls, "We were thrilled by press reports that President Reagan gave jars of Jelly Belly jelly beans to visiting dignitaries."Reagan made them the first jelly beans in space, sending them on theSpace ShuttleChallengerduring theSTS-7mission in 1983, surprising the astronauts.However, he "started to favorM&M's as the official White House candyduring his eighth and final year in office."
In 2001, the company renamed itself to Jelly Belly Candy Company.
In 2022, the company countersued Klein in federal court for falsely claiming to be the founder of the company.
In October 2023, TheFerrara Candy Companyannounced an agreement to acquire Jelly Belly Candy Company through CTH Invest, the lead holding company of Ferrara. Financial terms of the transaction were not disclosed.
The company's signature product, the Jelly Belly jelly bean, comes in more than 50 varieties ranging from traditional flavors likeorange,lemon lime, andvery cherry, to more exotic ones likecinnamon,pomegranate,cappuccino,buttered popcorn, andchili-mango.
Jelly Belly Candy Company manufactures numerous specialty Jelly Belly jelly beans with licensed products likeTabasco sauceand uncommon candy tastes likeegg nogandpancakes with maple syrup.A few flavors such aslycheeandgreen tea, are sold only in markets outside the United States.
Several flavors have been based on popular alcoholic beverages, beginning withMai Taiin 1977.Over the years, new additions have includedstrawberry daiquiri,margarita,mojito, andpiña colada.Draft beer, a flavor inspired byHefeweizenale, was introduced in 2014.All flavors are entirely alcohol-free.
"Bertie Bott's Every Flavour Beans" were inspired by theHarry Potterbook series and featured intentionally gruesome flavors such as "Vomit", "Earwax", "Skunk Spray",  "Rotten Egg" and "Grass". A similar product dubbed "BeanBoozled" pairs lookalike "normal" flavors with weird flavors, such as "Peach" and "Barf".
"Sport Beans" are jelly beans designed to provide physical energy and enhance athletic performance.They contain carbohydrates, electrolytes (in the form of sodium and potassium), and vitamins B1, B2, B3 and C."Extreme Sport Beans" include the additional boost of caffeine.
The company makes over 100 different confections includingchocolates,licorice,gummies, andcandy corn.
The company operates three manufacturing plants inFairfield, California;North Chicago, Illinois; andRayong,Thailand. A fourth facility inPleasant Prairie, Wisconsin, was adistributioncenter and a visitor center until liquidation began on August 3, 2020; it closed.