Coca-Cola Zero Sugar

Coca-Cola Zero Sugar, commonly known asCoke Zero, is adiet sodaproduced bythe Coca-Cola Company.
The drink was introduced in 2005 asCoca-Cola Zeroas a new no-calorie cola.In 2017, the formula was modified and the name updated, the announcement of which led to some backlash from consumers.Another formula change occurred in theUnited Kingdomin July 2021, in theUnited Statesin August 2021, and inCanadain September 2021.
As of 2024 Coke Zero is the seventh best selling soda in the United States and has had the largest rise in market share in the United States among sodas since its introduction in 2005.
Coca-Cola Zero Sugar was Coca-Cola's largest product launch in 22 years. The new product was ideated at the Spanish branch, turningMarcos de Quintointo one of the key people of the company.The global campaign was developed by creative agencyCrispin Porter + Bogusky.It was marketed as having a taste that is indistinguishable from standardCoca-Cola, as opposed toDiet Coke, which has a different flavor profile.
In 2017, despite increasing sales in the United States, the Coca-Cola Company announced that Coca-Cola Zero would be reformulated and rebranded as Coca-Cola Zero Sugar, intended to taste more like standard Coca-Cola while emphasizing the lack of sugar content.The new formula was first tested in the United Kingdom in June 2016, with plans to roll it out in other countries in the following months.
The announcement caused some vocal backlash from consumers.The Washington Postnoted Coke Zero is very popular, and that fans compared the planned change to the launch ofNew Cokein 1985.However,Beverage Digestexecutive editor Duane Stanford noted that it was very similar in flavor, and that the formula likely was tweaked only slightly as the ingredients list is the same. He noted that the rebranding was the main emphasis.
In Australia, the soda was relaunched as "Coca-Cola No Sugar" in 2017 but had trouble gaining initial acceptance.
In July 2018, it was confirmed that the original formula would continue to be sold under the original Coke Zero branding in New Zealand alongside the Coke Zero Sugar product.The original Coke Zero branding was finally phased out in 2022 alongside the local launch of the 2021 reformulation.
In July 2021, the Coca-Cola Company announced that another reformulation of Coca-Cola Zero Sugar would be released throughout the U.S. in August and then throughout Canada in September.The reformulation would be the same recipe that was already available in Europe and Latin America.The company said the recipe would "optimize existing...flavors and existing ingredients" without requiring a change in the listed ingredients or nutritional information.Along with the reformulation, the labeling was updated.
The original Coca-Cola Zero logo generally featured the Coca-Cola logo in red script with white trim, with the word "zero" underneath in lower case in the geometrictypefaceAvenir(or a customized version of it). These words appeared on a black background. Some details varied from country to country. Later packagings swapped the colors of the "Coca-Cola" script and "Zero", leaving the former in white and the latter in red.
The first Coca-Cola Zero Sugar logo featured the Coca-Cola logo in white script, with the words "zero sugar" in black underneath; the word "zero" in lower case in the geometrictypefaceAvenir(or a customized version of it) and the word "sugar" in upper case. These words appeared in a red disc on a black background. In European markets, the packaging instead matches the classic Coca-Cola red design with the addition of a black band around the top of the label with the text "zero sugar".After the 2021 reformulation, the red disc was removed and the logo was changed to black text on a red background, the color of the background changing for certain flavors.
All versions of Coca-Cola Zero Sugar sold in various countries are based on the same flavoring formula, and all are carbonated. One liter of Coca-Cola Zero Sugar contains 96 mg caffeine.Additionally,artificial sweetenersare used. In the U.S., this includesaspartameandacesulfame potassium.However, the exact combination of sweeteners and preservatives used varies from market to market. Compared to Diet Coke, Coca-Cola Zero Sugar contains less caffeine  compared to diet coke and uses acesulfame potassium and aspartame as sweeteners, which is unlike Diet Coke which only uses aspartame as a sweetener. In addition Coca-Cola Zero sugar containspotassium citrateunlike diet coke and does not usecitric acidlike diet coke.
Scientific studies consistently confirmaspartameandacesulfame potassiumcan be safely consumed.
Coke Zero was originally specifically marketed to men, who are shown to associate "diet" drinks with women.It was primarily marketed towards young adult malesand it has been nicknamed "Bloke Coke" in the UK.In the U.S., advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.U.S. marketing also emphasized its similarity in taste to sugared Coca-Cola; an advertising campaign for the beverage focused on Coca-Cola executives who were so angry over the drinks' similarities, they were consideringsuingtheir co-workers for "taste infringement".Continuing the theme, a Coca-Cola Zero ad aired duringSuper Bowl XLIIIparodied Coke's iconic "Hey Kid, Catch!" commercial, which is interrupted by two Coca-Cola "brand managers" accusingTroy Polamaluof "stealing" their commercial.
In Australia, the product's launch was promoted by a fakefront group; the campaign included outdoorgraffitiand onlinespammingthat mentioned afake blog.Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movementto comment on the ethics of Coke's activities.
Coca-Cola Zero sponsorsBundesligaclubBorussia Dortmund, theNASCAR Cup SeriesCoke Zero Sugar 400atDaytona International Speedwayin August, and also theSuzuka 8 Hoursin Japan, a motorcycle endurance race.
In 2013, Coca-Cola swapped the logo on Coca-Cola, Diet Coke, and Coke Zero bottles and cans in many European countries with 150 of the most popular local names for a summer-long "Share a Coke" campaign.The same campaign was used in North America the following summer.
For Christmas 2013, Coke Zero launched an interactive website that allowed people to customize the designs of theirChristmas sweater,which have a significant role inUnited KingdomChristmas traditions.On the website, people could detail the cut, pattern, and icons for their sweater,and join a popularity contest.Users could choose designs from Christmas trees and Santa's head to reindeer, sleighs, and turkeys.This initiative was tied to a social media campaign,where the top 100 sweater designs with the most votes were manufactured and shipped to the contest winners.According to the Coca-Cola Company, the website generated nearly 42,000 sweater designs in its first four days.