Mr. Potato Head

Mr. Potato Headis an American toy produced byHasbrosince 1952. It consists of aplasticmodel of apotato"head" to which a variety of plastic parts can attach; typically ears, eyes,shoes,hat, nose, mustache, pipe (1952–1987),pants(1973–1983, 2010–present),headphones(2024–present),glasses, and mouth.
Mr. Potato Head was invented and manufactured byGeorge Lernerin 1949, but was first distributed by Hasbro in 1952.It was the first toyadvertised on televisionand has remained in production since.
In its original form, Mr. Potato Head was offered as separate plastic parts with pushpins to be affixed to a real potato or other vegetable. Due to complaints regarding rotting vegetables and new government safety regulations, Hasbro began including a plastic potato body with the toy set in 1964.The original toy was joined byMrs. Potato Headin 1953 and later supplemented with accessories including a car and boat trailer.
Mr. and Mrs. Potato Head both appeared in theToy Storyfranchise, voiced byDon RicklesandEstelle Harris, respectively. Additionally, in 1998,The Mr. Potato Head Showaired but was short-lived, with only one season being produced.As one of the prominent marks of Hasbro, a Mr. Potato Head balloon has also joined others in the annualMacy's Thanksgiving Day Parade.Toy Story Midway Mania!, inDisney California Adventureat theDisneyland Resort, also features a large talking Mr. Potato Head.
Hasbro updated the brand in 2021, dropping thehonorificin the name and marketing the toy simply asPotato Head, while retaining the individual characters of Mr. and Mrs. Potato Head.
In the early 1940s, Brooklyn-born toy inventorGeorge Lernercame up with the idea of inserting small, pronged body and face parts into fruits and vegetables to create a "funny face man". The exact origin and inspiration for this idea are unknown. One theory is that, as a child, Lerner often took potatoes from his mother's garden and, using various other fruits and vegetables as facial features, made dolls for his younger sisters.In a slight variation of this story, the items he attached to the potatoes were smaller fruits and vegetables (e.g., grapes for eyes and carrots for noses). However, others have speculated that he got the idea from his wife's nephew Aaron Bradley, who was seen placing sticks inside of potatoes in the family garden.Yet another version states that Lerner came up with the idea in 1949 and was inspired by his own children, who often played with their food.Various sources list 1949 as the official year that the Funny Face Man was invented.
In 1951, Lerner completed a prototype for Funny Face Man. Finding a buyer was initially a challenge because companies thought consumers would be hesitant to waste food so soon after the rationing that was widespread duringWorld War II. However, Post Cereals purchased the rights to Funny Face Man that same year, with plans to include the kits in breakfast cereal boxes. Just a few months later (in 1952), the toy company Hassenfeld Brothers (now known asHasbro) and Lerner bought back the rights to Funny Face Man kits from Post.In Hasbro's version, the kits included a styrofoam head. However, because the styrofoam head had limited reusability, the packaging still recommended that the accessories be affixed to potatoes or other produce.
On April 30, 1952, Mr. Potato Head became the first toy advertised on television.Thecampaignwas also the first to be aimed directly at children; before this, commercials were only targeted at adults, including toy advertisements.The commercial revolutionized marketing by focusing on children as a target audience and encouraging them to ask their parents to buy the product (a concept that came to be known as the "nag factor"). Additionally, between 1949 and 1952, television sales had increased exponentially, and a massive polio outbreak in 1952 resulted in children spending more time indoors.Over one million kits were sold in the first year.
In 1953, Hasbro introduced a Mrs. Potato Head variant, and soon after, Brother Spud and Sister Yam completed the family,followed by accessories reflecting the affluence of the 1950s: a car, boat trailer, kitchen set, stroller, and pets marketed asSpud-ettes. In the 1960s, Hasbro also introduced the Tooty Frooty Friends kit, which came with over 60 pieces for building four additional characters: Katie the Carrot, Kooky the Cucumber, Oscar the Orange, and Pete the Pepper.
Although the toys were originally produced as separate plastic parts to be attached to a real potato or other vegetable,in 1964, Hasbro began to include a separate plastic head and body in each box and made the attachments less sharp, leaving them unable to puncture vegetables easily. These changes were due, in part, to parental complaints about finding spoiled food in their homes, but there were also reports of children choking on the small pieces or cutting themselves with the sharp ends.In 1973, further changes were made to increase safety. To comply with the Child Protection Act of 1966 and the Child Protection and Toy Safety Act of 1969, Hasbro combined the head and body into one large piece and made the attachments larger to prevent choking. Arms were no longer included in the kits.Additionally, Hasbro replaced the holes with flat slots, allowing only one possible orientation for the attached parts.In 1983, Hasbro tweaked the Mr. and Mrs. Potato Head design by adding white bendable arms wearing white gloves. A storage compartment was also added to this larger head/body combination piece.
In 1985, Mr. Potato Head received four postal votes in the run for mayor ofBoise, Idahoin the "most votes for Mr. Potato Head in a political campaign" as verified byGuinness World Records.In November 1987, Mr. Potato Head became "Spokespud" for the annualGreat American Smokeoutand surrendered his pipe to Surgeon GeneralC. Everett Koopin Washington, D.C.In 1989, Hasbro replaced the attached bendable arms with the removable plastic arms.
In the 1990s, the League of Women Voters used Mr. and Mrs. Potato Head to promote a "Get Out the Vote" campaign.Additionally, Mr. Potato Head received an award from thePresident's Council on Physical Fitness and Sports. The award was presented byArnold Schwarzenegger, who was chairman of the organization at that time.
In 1995, Mr. Potato Head was featured in a leading role in theDisney/Pixaranimated featureToy Story,with the voice provided by comedianDon Rickles. Mr. Potato Head later returned in Toy Story's three sequels —Toy Story 2(1999),Toy Story 3(2010) andToy Story 4(2019) — with Rickles reprising the role; however, Rickles died in April 2017 due to kidney failure, so Pixar used unused archival audio of his voice for the latter film.Also in 1995, the Mr. Potato Head Pals Mix 'n' Match game was made. This box contained four bodies and four sets each of hands, eyes, noses, mouths, hats, and shoes. Aimed at young children, the goal of the game was to build characters to match the provided cards.
In 2000, Mr. Potato Head was inducted into theNational Toy Hall of FameatThe StronginRochester, New York.In 2006, Hasbro also began to sell sets of pieces without bodies for customers to add to their collections. Some of these themed sets included Chef, Construction Worker, Firefighter, Halloween, King, Mermaid, Police Officer, Pirate, Princess, Rockstar, and Santa Claus.In the same year, Hasbro introduced a line called "Sports Spuds" with a generic plastic potato (smaller than the standard size) customized to a wide variety of professional sports teams.
In 2010, Hasbro received a Toy & Game Innovation Award from Chicago's Museum of Science and Industry.In the same year, Hasbro tweaked the Mr. and Mrs. Potato Head body design to give it a slimmer appearance, commonly referred to as  "Active Adventures".As of 2012, sales of Mr. Potato Head and related products were reported to have exceeded 100 million units since the original release.
On February 25, 2021, Hasbro dropped thehonorificin the brand name and began marketing the toy simply as "Potato Head", while retaining the individual characters of Mr. and Mrs. Potato Head.However, several media outlets misinterpreted the announcement as stating that all Potato Head products would henceforth be gender neutral. While continuing to offer the classic Mr. and Mrs. characters, Hasbro was praised by some for beingprogressive, although others called it a "PR stunt".
Since 2024, new models of the Mr. and Mrs. Potato Head toys have been produced.
In 1995, to celebrate the release ofToy Story, Hasbro produced the first licensed Mr. Potato Head which used pieces from the 1987 Bucket of Parts (a black derby hat, an orange nose, a long mustache, pink ears, a tall set of eyes, and blue sneakers) to replicate his look from the film.
In the 2000s, Hasbro has produced Mr. Potato Head sets based on several media properties that Hasbro produces toys for under license. These include theStar Wars-themed "Darth Tater","Spud Trooper", and "R2-POTATOO",a2007Transformersfilm-themed "Optimash Prime"(the appearance is based on Optimus Prime from the originaltelevision series), a pair ofSpider-Man-themed "Spider-Spud / Peter Tater" (both red suit and black suit, to tie in withSpider-Man 3), anIndiana Jones-themed "Taters of the Lost Ark"set (which, despite the title, was released as a tie-in to 2008'sIndiana Jones and the Kingdom of the Crystal Skull), anIron Man 2-themed "Tony Starch",and a "Trick or Tater" version for Halloween in October 2008. An additional fiveStar Wars-themed potato heads were sold exclusively throughDisney theme parks: "Luke Frywalker", "Yam Solo","Spuda Fett", "Princess Tater", and "Darth Mash".
In 2009, "Bumble Spud" was produced based onTransformers: Revenge of the Fallen.AKissversion of Mr. Potato Head was produced recently.Disney, in cooperation with Hasbro, also released "Chipbacca", "Mashter Yoda",and "C-3PotatO"in October 2009 at Disney Parks. To celebrateToy Story 3, five new Mr. Potato Heads were unveiled including "Woody's Tater Roundup", "Spud Lightyear","Jessie the Spud-slinging Cowgirl", and the classic Mr. and Mrs. Potato Head.To promoteThe Looney Tunes Show, Hasbro unveiledBugs Bunny-,Daffy Duck-, andTasmanian Devil-themed Mr. Potato Head dolls.
In 2011, it was announced at the New York Toy Fair that a second Elvis Mr. Potato Head (based on his1968 TV special) would be released,as well as sets forThe Wizard of Oz(Dorothy, Scarecrow, Tin Man and the Lion),theThree Stooges,Star Trek(KirkandKor),andSpongeBob SquarePants.These were all released through PPW Toys from Hasbro.
In 2012, Hasbro and PPW Toys released Mr. Potato Head in Batman form for the movieThe Dark Knight Rises. The model, known as "The Dark Spud", features Mr. Potato Head dressed up as the Caped Crusader. Before the release, the model was unveiled at the 2012 New York Toy Fair.In 2014, to celebrateThe Simpsons'25th anniversary, PPW Toys produced aHomer Simpson-themed Mr. Potato Head.
OnApril Fools Day2019, Hasbro jokingly announced that Mr. Potato Head would be replaced by "Mr. Avo Head", ahipsteravocado.
To celebrate the release ofToy Story 4, Hasbro produced newToy Storyversions of Mr. and Mrs. Potato Head. These versions feature the "Active Adventures" model of the bodies and ears with a mix of various parts, including the classic versions of the arms and shoes, film-accurate facial features and the newer designs of the parts.Hasbro also produced new "Active Adventures" versions of "Woody's Tater Roundup" and "Spud Lightyear".
In 2020, Hasbro announced a sustainable version of the toy known asMr. Potato Head Goes Green.This version was made from plant-based plastic derived fromsugarcane.
To celebrate Mr. Potato Head's 70th anniversary in 2022, Hasbro produced elderly versions of Mr. and Mrs. Potato Head.
Mr. Potato Head's popularity has led to some appearances in films and television. From 1986 to 1987, Mr. Potato Head played a supporting role in the short-livedsyndicatedseriesPotato Head Kids, his first dramatic television appearance. From 1998 to 1999, he had his own short-livedFox KidsseriesThe Mr. Potato Head Show.
In addition to film and television, the character has been the subject of a comic strip created byGarfieldcreatorJim Davis.CartoonistGary Larsonincluded the character in several of hisThe Far Sidecartoons.
In a commercial forBridgestonetires duringSuper Bowl XLIIIin 2009, Mr. Potato Head is driving a car and Mrs. Potato Head is nagging him.Larger-than-life versions of Mr. and Mrs. Potato Head are "guests" in the 1980s section ofPop Century ResortatWalt Disney Worldin Florida.
In 1990, the sketch comedy seriesIn Living Colorparodied the toy and entertainerMichael Jacksonand his penchant forplastic surgeryin a skit called "The Michael Jackson Potato Head Kit", offering children a multitude of different noses to represent different stages in Jackson's career. Jackson's vitiligo was also mocked when one child said the toy did not look quite right and his father peels it, revealing white skin underneath.
The toy helped inspire theclassic Macintoshsoftware toyTuberlingby John Calhoun of Soft Dorothy Software,which was later reimplemented for theK Desktop Environmentas KTuberling.
Starting in the 2000s, Mr. and Mrs. Potato Head also starred in commercials for other brands. An example is an ad forLay'sin 2014 where the "Active Adventures" Mr. Potato Head comes home to see the "Active Adventures" Mrs. Potato Head eating them despite being a potato herself.
Mr. Potato Head is also a character in the Disney/PixarToy Storyfranchise, voiced byDon Rickles.He was one of Andy's toys before being given to Bonnie inToy Story 3.
InToy Story(1995), Mr. Potato Head is shown to be moody towards Andy's other toys, though he is friends withHammthepiggy bank(John Ratzenberger). WhenSheriff Woody(Tom Hanks) accidentally pushesBuzz Lightyear(Tim Allen) out of a window, Potato Head accuses Woody of doing it on purpose. At the end of the film, he is overjoyed to hear Andy's sister Molly getting a Mrs. Potato Head on Christmas.
InToy Story 2(1999), Mr. Potato Head goes with Andy's other toys to rescue Woody, who has been stolen byAl McWhiggin(Wayne Knight). After Mr. Potato Head saves threeAlientoys (Jeff Pidgeon) from falling out of aPizza Planet truck, only for them to continually pester him, his wifeMrs. Potato Head(Estelle Harris) decides to adopt them, much to her husband's dismay.
InToy Story 3(2010), Mr. Potato Head is one of Andy's remaining toys, alongside his wife, the Aliens, and others. The toys are donated to a daycare center and are later almost killed in a landfill incinerator. When the Aliens rescue the toys with a giant crane, Mr. Potato Head finally accepts them as his sons. Eventually, Mr. Potato Head and his friends are donated to a new owner named Bonnie (Emily Hahn).
Mr. Potato Head has appeared in all threeToy Story Toonsshorts:Hawaiian Vacation(2011),Small Fry(2011), andPartysaurus Rex(2012), voiced again by Don Rickles.
He also appeared in the Halloween specialToy Story of Terror!(2013), where he disappears and Bonnie's other toys must find him.
Mr. Potato Head appeared in the Christmas special,Toy Story That Time Forgot(2014).
Mr. Potato Head appeared inToy Story 4(2019).However, Rickles died in 2017 due to kidney failure, and did not record any lines for him for the film.With permission from Rickles's family, Pixar used unreleased lines that Rickles recorded in previousToy Storyfilms for his final performance as the character.Mr. Potato Head had 7 lines inToy Story 4, which was dedicated to Rickles's memory. Mr. Potato Head first appears in the prologue of the movie. Later during the main events of the film, he and his wife join Bonnie and her parents on their RV road trip. At the end of the film, they say goodbye to Woody who chooses to stay withBo Peep(Annie Potts).
Mr. Potato Head is seen dancing in aPixar Popcornshort calledTo Fitness and Beyond.
On November 13, 1995, acomputer gamecalledMr. Potato Head Saves Veggie Valleywas released byHasbro Interactive.
In 1997, Hasbro Interactive released another game calledMr. Potato Head's Activity Pack.
Mr. Potato Head has also appeared as the host in all installments of the popular video game seriesHasbro Family Game Night. He also appeared in severalToy Story-based video games along withToy StoryActivity Center.