White Claw Hard Seltzer

White Claw Hard Seltzeris analcoholic seltzer waterbeverage manufactured by Mark Anthony Group. The beverage was introduced in 2016 and is sold in 12 various flavors.
The beverage is made from a blend of seltzer water, a gluten-freemaltedalcohol base, and fruit flavor.The alcohol base (termed "beer base" incustomsrulings) is composed of 51% sugar, smaller amounts of yeast and nutrients, water, and trace amounts of "malted gluten-free grains".The exact recipe and methods aretrade secrets.
White Claw was created by Mark Anthony Group, run byVancouveriteAnthony von Mandl and also known for producingMike's Hard Lemonade.The brand experienced tremendous growth after its introduction in 2016. Von Mandl toldForbeshis U.S. business is estimated to deliver close to $4 billion in revenue in 2020.In the summer of 2019, it was reported that White Claw accounted for over half of all total hard seltzer sales in the United States; volume sales of White Claw grew 275% over the year prior.
White Claw entered the Canadian market in 2020 with limited flavours, later expanding offerings. The Canadian version is made withvodkarather than a beer base.
New flavors were introduced in for the American market in March 2020and again in March 2021, along with iced tea seltzers.
In 2021,U.S. Customs and Border Protection (CBP)sought to re-classify White Claw in theHarmonized Tariff Schedule of the United States, when importing the product. Previously classified as "beer" (to which notariffsapply), CBP felt the beverage belonged to the category of "otherfermented beverages", to which tariffs do apply. Reasons cited were that White Claw "does not have the taste, aroma, character or appearance of beer" and "is not named beer, and importantly, is not sold or marketed as beer".The reclassification was made final on June 2, 2021, and took effect on August 1, 2021.
In December 2023, White Claw released non-alcoholic seltzers with 0% alcohol.
From 2016–2020, hard seltzer sales increased at a triple-digit annual rate.In 2019, White Claw was noted the top-selling hard seltzer in the country, with 60 percent of the category market.The same year, the surge in White Claw's popularity was met with a national shortage.Throughout 2019, White Claw's popularity grew as a result of the hard seltzer's being circulated through viral social media videos, similar to the advertising ofBang Energy Drink. In the White Claw social media videos, many included the slogan "Ain't no laws when you're drinking Claws," coined in a video by YouTube comedianTrevor Wallacewhich gained 4.2 million views.
In July 2020, White Claw recorded a 246.7% increase in sales when compared to the summer months of 2019.
There are 29 flavors of the White Claw, divided into five varieties. The non-alcoholic seltzers are the newest addition as of December 2023,with Hard Seltzer Surge having the highest alcohol content of 8%.
Varieties
Mark Anthony Brewing, the subsidiary company that produces White Claw in the U.S., operates a manufacturing plant inGlendale, Arizona,and a distribution center inHillside, New Jersey.Another manufacturing plant was opened inRichland County, South Carolina, in May 2022.