Fogo de Chão

Fogo de Chão, Inc.(Brazilian Portuguese:[ˈfoɡudʒiˈʃɐ̃w];Portuguesefor 'Ground Fire') is aBrazilianchainofrodízio-stylesteakhouses(churrascarias) founded in 1979 by brothers Arri and Jair Coser, along with Jorge and Aleixo Ongaratto.The restaurant chain specializes inSouthernBrazilian cuisine, primarily servingchurrascobarbecued meats and traditional side dishes.First established in the Brazilian city ofPorto Alegre, the chain has over 70 locations throughoutBrazil, theUnited States(includingPuerto Rico),Saudi Arabia, theUAE, andMexicoas of 2023.
The name Fogo de Chão means "ground fire", and refers to the traditionalgaúchomethod of roasting meats over an open fire. They offer either a "fullchurrascoexperience", which includes continuous servings of fire-roasted beef, lamb, pork, chicken, and other meats, as well as abuffetorà la carteservice.
The restaurants are typically located in busy metropolitan areas throughout the US. Restaurants measure on average 10,600 square feet (980 m), and typically consist of restaurant seating, a buffet-style salad bar (the "Market Table"), and a bar (referred to as "Bar Fogo").
The midtownManhattanlocation is a flagship restaurant with three levels measuring 16,000 square feet (1,500 m) with private and semi-private dining areas for special events.
The design of the locations is considered "warm and contemporary yet timeless – meant to really enhance the guests' experience".The restaurant has been renovating older restaurants to match the new design aesthetic throughout the chain.
In addition to on-site restaurant service, the company has started to offer takeout service of its most popular food items. Pickup, delivery, and full-service catering at customer sites are now available.
The founders of Fogo de Chão, Arri and Jair Coser, grew up on a traditional Southern Brazilian farm in theSerra Gaúcha. It is here that they learned to cook in thechurrascogrilling tradition.Jorge and Aleixo Ongaratto, co-founders of the restaurant, also hailed from the mountainous countryside of Rio Grande do Sul, where they grew up on neighboring ranches.They learned the art of churrasco grilling early in life and later worked as busboys and waiters in various churrascarias in Rio de Janeiro, refining their expertise in traditional Brazilian barbecue.   Their combined experience and vision, alongside the Coser brothers, led to the establishment of the first restaurant, a wood structure in the countryside of Porto Alegre, was followed by a second restaurant in São Paulo. As Arri Coser told São Paulo-based writer Rafael Tonon, tourists who came to the São Paulo restaurant encouraged him to open achurrascariastyle restaurant abroad.
In 1997, the Cosers opened their first US branch inAddison, Texas.Between 1997 and 2020, the restaurant continued its expansion globally, with 57 restaurants across the US, Brazil, Mexico, and the Middle East. The company announced plans for further growth around the world.
The Brazilian private equity firm,GP Investments, made their initial investment in Fogo de Chão in 2006 and sold its shares to American private equity firmThomas H. Lee Partnersin 2012. On April 20, 2015, the company filed for an initial public offering on theNasdaqstock exchange.It traded there under the symbol FOGO until April 5, 2018, when it was acquired byRhône Capital.In August 2023,Bain Capitalacquired the restaurant chain for a reported $1.1 billion.
In April 2019 the Boerne, Texas-based agri-tech company, HerdX announced that it would be partnering with Fogo de Chão to useblockchaintechnology and digital tagging to trace the provenance of the beef Fogo de Chão serves in its restaurants—ultimately allowing diners, who can scan in a HerdX-generatedQR code, to know the name and location of the ranch that raised the cattle.HerdX recently completed a similar project withUnited Parcel Serviceshipments of Texas ranch-raised beef to Japan.
During theCOVID-19 pandemic, Fogo de Chão restaurants inTroy, Michigan,San Francisco,and in other cities, have worked with the non-profit,No Kid Hungryto donate meals to needy families, hospitals, and other institutions.
Fogo de Chão was mentioned on Amazon’s original seriesThe Boys,Season 1, episode 2.
In theEpic Rap Battles of HistorySeason 6 video,Vlad the Impaler vs Count Dracula, Vlad mentions Fogo de Chão in his first rap verse.