Cadbury Dairy Milk

Cadbury Dairy Milkis a British brand ofmilk chocolatemanufactured byCadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made exclusively withmilk chocolate. In 1928, Cadbury introduced the "glass and a half"sloganto accompany the Dairy Milkchocolate bar, to advertise the bar's higher milk content.
The bar was developed byGeorge Cadbury Jr, and by 1914 it had become the company's best-selling product.A century on it has retained its position as a market leader in the UK where it was ranked the best-selling chocolate bar 2014.It is manufactured and distributed by theHershey Companyin the United States underlicencefrom Cadbury, with a recipe that differs from the UK version.The chocolate is now available in many countries, including China, India,Sri Lanka,Pakistan,the Philippines,Indonesia,KazakhstanandBangladesh.
In June 1905, inBirmingham, England,George Cadbury Jrmade Cadbury's first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars; by 1914, it would become the company's best-selling product.Through its development, the bar was variously called 'Highland Milk', 'Jersey' and 'Dairy Maid'.Accounts on the origin of the Dairy Milk name differ; it has been suggested that the name change came about on the advice of a shopkeeper inPlymouth, but Cadbury maintains that a customer's daughter came up with the name.
Fruit and Nut was introduced as part of the Dairy Milk line in 1926, soon followed by Whole Nut in 1930. By that point, Cadbury's was thebrand leaderin the United Kingdom.Almost a century on it has retained this position, with Dairy Milk ranking as the best-selling chocolate bar in the UK in 2014.In 2020, Dairy Milk was the second most popular snack overall in the UK behindMcVitie'sChocolate Digestivebiscuits.
In 1928, Cadbury's introduced the "glass and a half"sloganto accompany the Dairy Milk bar, to advertise the bar's higher milk content.In the early 2010s, Cadbury made the decision to change the shape of the bar chunks to a more circular shape which also reduced the weight.
In 2003, Cadbury expanded the Dairy Milk brand range of new flavours and variants. Cadbury Dairy Milk was then the largest product range in Cadbury's portfolio in the brand's history. The new products launched were: Biscuit, Crunchie Bits, Bubbly, Mint Chips, Turkish, Crispies and the then recently introduced Wafer and Orange Chips, whilst Cadbury's Caramel bar was also relaunched under the Dairy Milk brand.
In 2005, Cadbury celebrated the Centenary 100th Anniversary of Cadbury Dairy Milk.
special limited edition bars in reproduced original 1905 packaging was launched.
Also in 2005 Cadbury buried atime capsuleat the Bournville factory in the Midlands. On the company's website, Cadbury stated, "We're going to bury a Time Capsule that won't be opened until Cadbury Dairy Milk is 200 years young. But, we need your help in deciding what we should leave for future generations."
In 2012, Cadbury won atrademarkdispute in the United Kingdom for the distinctivepurplecolour (Pantone 2685C) of its chocolate bar wrappers,a colour originally introduced in 1914, as a tribute toQueen Victoria.In October 2013, however, an appeal byNestlésuccessfully challenged Cadbury's claim to the colour.
In July 2018, Cadbury announced it would launch a new Dairy Milk version with 30% less sugar. The chiefnutritionistofPublic Health England,Alison Tedstone, said she was "pleased thatMondelezis the latest … name" to offer "healthier" products.
On 8 January 2024,Mondelez Internationalannounced plans to celebrate the 200th anniversary of Cadbury.As part of the celebrations, seven retro limited edition packaging designs of Cadbury Dairy Milk bars were relaunched from 1915, 1940, 1961, 1980, 1993, 2003 and 2024.
The original Dairy Milk bar ("with a glass and a half of fresh milk") was launched in 1905.
There are various bars, including: Caramel; Fruit & Nut, a bar with raisins and almonds; Whole Nut, with hazelnuts; Dairy Milk Silk, launched in India, in 2010;Dairy Milk Ritz, a bar with saltyRitz crackers, launched in the United Kingdom in 2014; and Dairy Milk withLUbiscuits. There is also Dairy Milk Oreo, a bar with anOreofilling, also made as a mint flavoured bar .The 1970s television advertising campaign for the "Whole Nut" featured a series of commercials with the tag line "Nuts, whole hazelnuts. Ooh! Cadbury's taken them and they cover them in chocolate".
AVegemiteflavoured bar, which consists of milk chocolate,caramel, and Vegemite (5%), was launched in Australia in 2015.
According to a 2007 report inThe New York Times, a British bar contained (in order) milk, sugar, cocoa mass, cocoa butter, vegetable fat and emulsifiers, whilst the American version manufactured by Hershey started its list of ingredients with sugar. It also listed lactose, emulsifier soylecithin, and "natural and artificial flavorings".Cadbury supplied its chocolate crumb to Hershey, which then added cocoa butter during processing.According to its spokesman, Cadbury tries to adapt the taste of the product to that which local consumers are accustomed, meaning it is more akin to aHershey barfor the US market.
Cadbury's Fruit & Nut was advertised in a popular 1970s television advertisement that featured humouristFrank Muirsinging "Everyone's a fruit and nutcase" to the tune of "Danse des mirlitons" fromTchaikovsky's balletThe Nutcracker.
In Ireland, Cadbury Dairy Milk used the jingle "The Perfect Word For Chocolate" from 1986 to 1988. Between 1989 and 1996, the popular jingle "The Choice Is Yours The Taste Is Cadbury" with the slogan "Mysteries of Love" was a well-known advertisement.The song "Show Me Heaven" was used in a 1996 advert, with the jingle "Tastes Like Heaven".
Cadbury has always tried to keep a strong association with milk, with slogans such as "a glass and a half of full cream milk in every half pound" and advertisements that feature a glass of milk pouring out and forming the bar.
In 2004, Cadbury started a series of television advertisements in the United Kingdom and Ireland featuring a human and an animal (representing the human's happiness) debating whether to eat one of a range of included bars.
In 2007, Cadbury launched a new advertising campaign entitledGorilla, from a new in-house production company called "Glass And A Half Full Productions".The advert was premièred during the season finale ofBig Brother 2007, and consists of agorillaat a drum kit, drumming along to thePhil Collinssong "In the Air Tonight".The advert has over twenty million views on YouTube, and put the Phil Collins song back into the UK charts.
On 28 March 2008, the second Dairy Milk advert produced by Glass and a Half Full Productions aired. The ad, entitled 'Trucks' features several trucks at night on an empty runway at an airport racing to the tune ofQueen's "Don't Stop Me Now".The ad campaign ran at the same time as the problems atHeathrow Terminal 5with baggage handling; in the advert baggage was scattered across the runway.
On 5 September 2008, the Gorilla advert was relaunched with a new soundtrack –Bonnie Tyler's "Total Eclipse of the Heart" – a reference to onlinemash-upsof the commercial. Similarly, a version of the truck advert appeared, usingBon Jovi's song "Livin' on a Prayer". Both remakes premiered once again during the finale ofBig Brother 2008.
In January 2009, 'Eyebrows', the third advert in the series, was released, of two children moving their eyebrows up and down rapidly to the song "Don't Stop the Rock" by Freestyle. The ad starred Bradley Ford and Leah McArdle.
In April 2010, a fourth advert aired, entitled 'Chocolate Charmer', containing a scientist mixing milk and chocolate to make a dairy milk bar to the tune of "The Only One I Know" byThe Charlatans.
In April 2011, a fifth advert aired, known as 'Charity Shop' or 'Dancing Clothes', featuring dancing clothes at a charity shop to the tune of "We Don't Have to Take Our Clothes Off" byJermaine Stewart.
A new 'record label' was launched as part of the Glass and a Half Full Productions campaign. The first song released wasZingolofeaturing Tinny, to promote Fairtrade Dairy Milk. A full music video was made incorporating the 60-second ads, as well as a Facebook page.
The 2012–2014 Joyville campaign focused on an 'organisation made to bring joy to people'. Chocolate fountains were put in shopping centres such asWestfield Londonand the first ad focused on the relaunch of Dairy Milk Bubbly. During the campaign in 2012, Cadbury Dairy Milk was launched in new flavours such as Toffee Popcorn, Golden Biscuit Crunch (an exclusive toSainsbury's), Nutty Caramel and also Cadbury Dairy Milk with Oreo. Along with the new flavours, Cadbury also launched two new Bubbly bars including a mini version and a Mint Bubbly.Cadbury has also launched Crispello and, most recently,launched "Marvellous Creations" in the UK.
In addition, Cadbury also brought the Joyville concept into Asia, where Singapore bloggers were invited to join in the campaign in 2013.
In 2014, Joyville was replaced with the "Free The Joy" campaign.  The song in a television advert is "Yes Sir, I Can Boogie" byBaccara.A new design was launched for Dairy Milk (and its variants) inviting consumers to scan an on-packQR codeand visit a website featuring "Free The Joy" moments.
Initially, the company had appointedAmitabh Bachchanas the brand ambassador in 2004.However, the brand soon faced a significant backlash, with worms being spotted in a few of the chocolate bars.With its new campaigns, the company recovered again, with increased sales.One campaign that promoted the product by using the country's love for cricket was successful.The advert was noted to be the best advertisement made in India byThe Times of India.
Another famous campaign hosted by the company in the past was the 'Shubh Aarambh' Campaign. This campaign made use of the traditional practice of Indian households of having something sweet before every auspicious occasion. This campaign was successful and positioned Cadbury Dairy Milk chocolates as part of a family name.Cadbury todayholds 70% of the market share of the chocolate industry in the country.
Different advertisements of the Cadbury Dairy Milk share common ideas and emotions. The Ads focus heavily on themes of generosity, love, family, and sweetness. A campaign started in January 2025 called "Made To Share" gave a creative touch to sharing a Cadbury Daily Milk Chocolate bar. The packing of the chocolate bar is divided into uneven pieces and the label on each piece decides who get the piece based upon their contributions.
In 2015, Hershey's blocked imports of overseas-made Cadbury chocolate and other confectionery to the US that infringed on its trademark licensing in a settlement with agrey importer.British Dairy Milk has been blind taste-tested as providing a creamier taste and texture, with the Hershey's-made chocolate reportedly leaving a less pleasing coating on the tongue and a somewhat stale aftertaste.
Cadbury was fined£1 millionin July 2007 due to its products having been found to have been at risk of infection withsalmonella(at a factory inMarlbrook, Herefordshire, England).  It spent a further £30 million decontaminating the factory.
On 14 September 2007,Cadbury Schweppesinvestigated a manufacturing error overallergywarnings, recalling for the second time in two years thousands ofchocolate bars.  A printing mistake at theKeynshamfactory resulted in the omission ofnutallergy labels from 250g Dairy Milk Double Chocolate bars.
The2008 Chinese milk scandalaffected Cadbury, when much of the Cadbury Dairy Milk manufactured in mainland China was tainted withmelamine.  Although it can be safely used in plastic manufacturing, melamine is toxic, particularly to infants.
In 2003, Worms were found in some of the chocolate bars in India.