Xuxa

Maria da Graça Xuxa Meneghel(/ˈʃuːʃə/SHOO-shə,Brazilian Portuguese:[maˈɾi.ɐdɐˈɡɾasɐˈʃuʃɐmẽneˈɡɛw]; bornMaria da Graça Meneghelon 27 March 1963) is a Brazilian TV host, actress, singer, and businesswoman.Nicknamed "The Queen of Children",Xuxa built the largestLatin and South Americanchildren's entertainment empire. In the early 1990s, she presented television programs in Brazil, Argentina, Spain and the United States simultaneously, reaching around 100 million viewers daily. Xuxa has sold over 30 million copies of her records worldwide, which makes her the highest-selling Brazilian female singer.Her net worth was estimated at US$100 million in the early 1990s.Also successful as a businesswoman, she has the highest net worth of any Brazilian female entertainer, estimated at US$400 million.
Maria da Graça Meneghel was born inSanta Rosa, Rio Grande do Sul, to Alda (néeFlores da Rocha) and Luís Floriano Meneghel. Xuxa is ofItalianandPolishdescent by paternal side and ofGerman,SwissandPortuguesedescent by maternal side.Her paternal great-grandfather emigrated to Brazil from the northern Italian town ofImer, in the region ofTrentino-Alto Adige/Südtirol, in the end of the 19th century.In 2013, Xuxa obtainedItalian citizenshipbyjus sanguinis.
During Xuxa's birth, her father was told that both mother and child were at risk. He opted to save his wife, and prayed toOur Lady of Graces, promising to name his daughter after theBlessed Virgin Maryif all went well.Although she was named for the Virgin as promised, Xuxa, the youngest member of the Meneghel family, received her famous nickname from her brother, Bladimir. When their mother arrived home with the baby, she said to him: "Look at the baby that I bought to play with you," he replied: "I know, it's my Xuxa."The nickname stuck, though it was not until 1988 that she officially changed her name to Maria da Graça Xuxa Meneghel.
Xuxa spent her early years in her hometownSanta Rosa. When she was seven, she and her family moved toRio de Janeirowhere they lived in theBento Ribeironeighborhood.
At 15 years old, she was discovered by a modeling agency, and began her professional career as a model at 16. During this time period Xuxa modeled in Brazil and the United States for both fashion and men's magazines, such asPlayboy, and began an affair with Brazilian retired footballerPelé.In 1984, she was hired as a model byFord Models.
Xuxa started a career in television through an offer to host a small regional children's program,Clube da CriançaforRede Manchete. In this period, she worked as a model during the week inNew York Cityand taped her show during the weekend in Brazil. In 1986 this opportunity was expanded when she received an offer to host a national children's program through the multimedia conglomerateGlobo.
On 30 June 1986,Xou da Xuxadebuted onTV Globo.It aired in the mornings from Monday to Saturday until its final episode on 31 December 1992, after some 2,000 episodes. Xuxa would usually enter on a pink ship, which awakened in the children the dream of flying beside her. Children from all over Brazil ran to have breakfast with the song "Quem Qué Pão?" She would end the show with the famous "Xuxa kiss", where she would put on bright lipstick and kiss the children onstage with her and children in the audience on the cheek, leaving a mark. In addition to entertainment, she also aired positive messages to the public, such as "Want, Power and Reach!", "Believe in Dreams" and "Drugs do Bad". In Christmas 1986, Xuxa received her eighth platinum record, a prize awarded to every 250,000 copies sold. The albumXou da Xuxa, from the record companySom Livre, had sold more than two million copies, achieving by then the South American record for a single album. Xuxa sold more than Brazilian singerRoberto Carlosthat year.In the following years, the presenter still released six more albums of the series, such asXou da Xuxa 2and3, which established themselves as the best-selling albums in Brazil, with 2.7 and 3.3 million copies sold, respectively.With the recorded songs, it left in tours by Brazil that were seen by millions of people.In 1987, the French newspaperLibérationincluded Xuxa in the list of 10 women of prominence on the planet, next to theBritish prime ministerMargaret Thatcher.In the same period, Xuxa began a relationship with the BrazilianFormula 1driverAyrton Senna, who died in 1994.In parallel to theXou da Xuxa, the presenter commandedBobeou Dançou, between 9 July and 31 December 1989, on Sunday afternoons of TV Globo. Initially created asXou of Xuxaframe, it was so successful that the station decided to launch it as an independent program aimed at the adolescent public. TheBobeou Dançouwas a program of rumba based on riddles with two teams formed by adolescents between 13 and 17 years disputed the first place of the competition.
In 1990, the filmLua de Cristal, Xuxa's biggest box office hit, sold 4,178 million tickets and ranked 21st in the ranking of most-watched national films from 1970 to 2011 according to Ancine (Agência Nacional do Cinema).Xuxa accumulated the highest-grossing ofBrazilian cinema, with more than 37 million people watched her films. She was also chosen by theInternational Academy of Television Arts and Sciencesof the United States to deliver theInternational Emmy Awardsin the category of best children's program and present one of their songs in the awards party.In 1991, Xuxa appeared in 37th place forForbesamong the 40 richest celebrities of that year, with a turnover of $19 million. Xuxa was the first Brazilian to join the list.TheParadão da Xuxaemerged as an independent program after the success of the picture of the same name presented inXou of Xuxa. The program was aired between 25 April and 26 December 1992 on Saturday mornings of TV Globo, replacingXou of Xuxaon that day. The program was three hours long, and different singers and musical groups performed on the show. The musical selection went from thesambato the rock, going through thesertanejo music. On the last Saturday of each month,Super Paradão(Vacation Specials) was shown, highlighting the most successful songs of the period.
After reaching success with her record sales in Brazil, Xuxa released her first Spanish-language album,Xuxa 1, which performed well in theArgentinemarket. Xuxa widened her appeal among Spanish-speaking audiences when she recorded a program inArgentina, calledEl Show de Xuxa. TheLos Angeles Timesreported in 1992 that "more than 20 million Spanish- andPortuguese-speakingchildren watchedEl Show de Xuxain 16 countries of Latin America every day, as well asUnivisionin theUnited States. The first two seasons of the show, the most popular, were produced by Argentine TV channelTeleféwhile the third season, in 1993, was produced independently and then sold for broadcast toEl Trece. Her last Spanish speaking show aired in Latin America on 31 December 1993.The New York Timeshighlighted her success in Brazil and Argentina in an article by correspondentJames Brooke.The publication highlighted the record sales of albums of the singer, which in 1990 reached 12 million copies, and its success in the Hispanic market, where it reached 300,000 copies with their first album in Spanish. At the time, she was called byNew Yorkmagazine as "Latin American Madonna".In 1992, theLos Angeles Timessaid that Xuxa was "probably better known to most Latin American pre-adolescents than Michael Jackson."In 1992, taping programs in Brazil and Argentina, Xuxa was invited to host the programXuxa Parkin Spain. Released byTelecincochannel, the game show was shown on Sundays, with high ratings, and lasted two years. HerXuxa Parkalbum sold well for 8 weeks and was certified gold.Billboard magazinepublished in September 1992, that the albumXuxa 2was at the top of the Spanish charts, and appeared in position 77 of the 100 most sold albums in the world. The biggest hits on this disc were:Loquita Por Ti(#29 on thebillboard chart),Luna de Cristal(#35 on thebillboard chart) andChindolele(#10 on thebillboard chart). The album reached the fifth position in the U.S.Billboard Top Latin Albumsof 1991.In 1992,Peoplemagazine chose Xuxa as one of the 50 most beautiful people in the world.
In 1993, Xuxa hosted an English-language series in the United States titledXuxa(which was produced byMTM Enterprises). However, it did not achieve the popularity she had enjoyed throughout Brazil, Latin America and Spain, and was cancelled after one season due to low ratings. It was initially broadcast by 124 stations across the country. The shows were produced on Sound Stage 36 at CBSTelevision Cityin Los Angeles. Sixty-five episodes were taped for the first season of the show. Taping of the episodes was done in a 5-week period in the summer of 1993. The shows were broadcast Monday through Friday, generally in the early morning or mid-afternoon. All 65 episodes were broadcast during the initial 13 weeks before there was a repeat. Helping Xuxa on the show were the Pixies (three U.S. "Paquitas" plus one Brazilian Paquita), the Mellizas (uncredited), Jelly, Jam, and ten "child wranglers" for 150 kids on the set. Starting in September 1994, Xuxa began airing onThe Family Channelcable network, at 8:00 am ET/PT. They reprised original episodes on a new children's block until 19 February 1996 when Xuxa stopped airing on The Family Channel.The show was sold to other countries includingJapan,Israel,Russia,Australia,Romaniaand some Arab states.Her international ambitions apparently ended after the grueling taping schedule for her American show. She was hospitalized for several days due to exhaustion, and decided to give up her international career.In the U.S.,Sony Wonderreleased two of her videos and a record that includes English translations of some of her most successful songs in Portuguese and Spanish.
The presenter returned to her children's audience withXuxa Park, the Brazilian version of a project of thesame namethat commanded in Spain. Xuxa's triumphant entrances continued, in one of the stages, she stepped out of a pyramid. In the last segment of the program, Xuxa arrived in her iconic spaceship. The program directed by Marlene Mattos gathered pictures, jokes and musical attractions was exhibited between 4 June 1994 and 6 January 2001 on Saturday mornings of TV Globo. The attraction was canceled abruptly due to afirethat occurred on 11 January 2001 in the recording of itscarnivalspecial.
In parallel toXuxa Park, Xuxa commandedXuxa Hitsbetween 8 January and 16 April 1995 on Sunday afternoons on TV Globo. The program came as a picture ofXuxa Park, but became an independent program due to its great success. In attraction, Xuxa received several musical attractions like bands, DJs and singers. After its end, the program returned to be only a painting of theXuxa Park.
Inspired byXuxa Hits, thePlaneta Xuxawas created, and premiered on 5 April 1997. Initially,Planeta Xuxawas shown on TV Globo's Saturday afternoons, so Xuxa presented two shows simultaneously on the same day, as Xuxa Park occupied the broadcasters' mornings. From 19 April 1998, the program began to be presented on Sunday afternoons due to the1998 World Cup, remaining on Sundays until its end in 2002.Planeta Xuxawas focused on the performances of musicians and bands. The program had the format of adiscoteque, had the participation of the public and received famous guests.The attraction came to an end on 28 July 2002, due to Xuxa's desire to return to children's television and the end of the partnership with director Marlene Mattos.
As a mother, Xuxa noticed a shortage of videos for small children. In 2001, she designed theSó Para Baixinhosaudiovisualand the CD and DVD set. The albumSó Para Baixinhos 2received worldwide recognition and won the 2002Latin Grammy Award for Best Latin Children's Albumcategory.With the success of the Xuxa project forBaixinhos, which was aimed at children 0–10 years old, the presenter had the desire to create a program in this educational mold, and on 28 October 2002 she debutedXuxa no Mundo da Imaginação. The show was broadcast on Monday mornings of TV Globo, marking the return of the presenter the broad daily of the station after the end ofXou da Xuxa. The attraction, about 40 minutes long, was divided into four blocks and had 32 frames displayed alternately throughout the week. Through computer graphics capabilities, Xuxa appeared seated on a globe with a blue background filled with white clouds, and featured 14 pictures that blended entertainment and didactic elements. After many reformulations to reverse the low audience, the program came to an end on 31 December 2004.In 2003, Xuxa was nominated again to Grammy forXuxa Só Para Baixinhos 3and took the second trophy in the same category. On 30 June 2003, she inaugurated an amusement park with her name.Mundo de Xuxa, located inSão Paulo, in an area of 12,000 square meters, was the largest indoor amusement park in Latin America and has more than 18 attractions. TheMundo do Xuxais part of the group of 3 amusement parks that most invoice in Brazil, together the 3 parks made about R$220 million per year. In 2004, for the third consecutive time, she competed with the videoXuxa Só Para Baixinhos 4in the same category. The 5th edition,Xuxa Circus, became a huge-selling success and was transformed into a show that dragged crowds into theaters. In 2005, theXuxa Festa, promoted a remix of old hits. The project pleased both the children and the parents who grew up following her career. In 2012, Xuxa is again present in theLatin Grammyas the only Brazilian in the Best Children's Album category, withXSPB 11. This is already the fifth indication of theXuxa Só Para Baixinhosseries.
After successive audience defeats withXuxa no Mundo da Imaginação, TV Globo reformulated again the attraction commanded by Xuxa that changed its name and age group and on 4 April 2005, it premieredTV Xuxa. The program had two distinct phases and the first was broadcast on Monday morning to the children's audience in a mix of play, dramaturgy, competition, cartoons and musical numbers presentation. The name of the program was an allusion to the fictionalTV Xuxa, a television station with several attractions. After many changes for not being able to keep the station in the isolated leadership, the program no longer aired on 31 December 2007. With the success of XSPB, Xuxa released in Argentina, in 2005, the Xuxa audiovisualSolamente para Bajitos.In parallel toTV Xuxa, the presenter commandedConexão Xuxabetween 2 December 2007 and 11 January 2008. The program had four teams formed by three people (one athlete, one personality and one teenager). Together, they faced various kinds of physical evidence and general knowledge in beautiful settings in the country. The program lasted three stages. The teams were divided by colors: yellow, green, blue and orange. The four teams disputed an X of gold, that was worth three points; an X of silver, worth two; or a bronze X, which was worth one point. In all, there were three stages, displayed in seven editions. The two winners of the first stage and the two winners of the second disputed the final of the program. Vencia the group that obtains more points throughout the competition.TV Xuxareturned to TV Globo grid on 10 May 2008, totally refurbished, aimed at the whole family. With new format and schedule, and different attractions, it became a weekly auditorium program, screened on Saturdays at 10 am. The show ceased to show cartoons, invested in jokes, and Xuxa went on to receive her guests on a stage designed for interviews and musical numbers. In 2009 Xuxa released the filmXuxa em O Mistério de Feiurinha, telling what happens to the princesses after the "Happily Ever After". The film starredSasha Meneghelin theaters and featured the participation ofHebe Camargo,Luciano Szafir,Luciano Huck,Angelicaand others.The film took more than 1,300,000 people to the movies and was released in Brazil, the United States andAngola.In the musical career, Xuxa left to Som Livre, signing withSony Music. It is estimated that the contract value was R$10 million. Xuxa released the 9th title of theXuxa Só Para Baixinhosseries, titledNatal Mágicoand in 2010 the tenth edition of XSPB, entitledBaixinhos, Bichinhos e Mais, the album sold, in one month, the amount necessary to become the best-selling DVD of 2010 in Brazil.In October 2010 Xuxa gave an interview explaining its break with "Free Sound" the presenter claimed that her then record company, was providing a tight budget for the size of its projects. Also in 2010, Xuxa was chosen as favourite Brazilian singer by the readers of the Argentine newspaperClarín.
In April 2011, she launchedMundo da Xuxaprogram onTV Globo Internacional. The attraction was shown to Brazilian subscribers on every continent from Monday to Friday and shows the best moments of her career on Globo, as well as clips from XSPB. With success in the mornings, the programTV Xuxawas transferred to the afternoons of Saturday in 2011, replacing the Session of Saturday, that suffered to leave the transmitter in the isolated leadership.TV Xuxafinally came to an end on 25 January 2014, due to the health problems of the presenter.In May 2014, after five years in Sony Music, Xuxa returned to Som Livre.In a press release, the label corrected one of the main mistakes in the company's history: "not to keep one of the country's greatest artists."
On 5 March 2015, after 29 years with TV Globo and off air for over a year with the end ofTV Xuxa, Xuxa signed on withRede Record.Xuxa and TV Globo had amicably broken their contract in December 2014.The arrival of Xuxa in the headquarters of the station was transmitted live by theProgram of the Tarde,the station organized one of the biggest events of its history with several links with the fans in the door of its headquarters, in São Paulo, the movement of the employees and the signing of a contract with the presence of the high dome of the broadcaster and journalists of various media, at a press conference specially set up for the blonde at theTeatro Record.This was considered one of the biggest signings in the history of the transmitter, according to sites specialized in TV.
The presenter premieredXuxa Meneghel, a show of the same name, on 17 August 2015 on RecordTV's Monday night. The program, screened directly from RecNov, was inspired byThe Ellen DeGeneres Show, and blended humor, music, interviews, games and special features. The attraction also opened space for the viewer to interact through social networks. Its last episode aired on 19 December 2016.
After having its release postponed several times, Som Livre launched in December 2016, thethirteenthvolume ofXuxa Só Para Baixinhos. Recorded in 2014, and expected to be released in September 2016, XPSB 13 earned Xuxa aLatin Grammynomination,but because it was released after the deadline, it was disqualified by theLatin Recording Academy.
On 3 April 2017, Xuxa debuted the programDancing Brasil, a Brazilian version of the American programDancing with the Stars, produced byEndemol Shineand shown by RecordTV.
Recently, Xuxa announced the national launch of their new tour of shows, titledXuChá, and based on the traditional teaChá da Alice.
On 6 February 2019, Xuxa also debuted the programThe Four Brasil, a Brazilian version of the American programThe Four, also produced by theEndemol Shine Groupand also shown by RecordTV.
On 2023, Globoplay released a documentary about her called "Xuxa, o Documentário".
In 1986, the albumXou da Xuxa, sold over two million copies, breaking the South American record for sales, earning eight platinum awards (granted every 250,000 copies sold).In the following years, Xuxa launched six discs, includingXegundo Xou da XuxaandXou da Xuxa 3, and recorded two LPs with the songs translated into Spanish, which sold 2.4 million copies.Xuxa even recorded songs in English, but was never officially released.
From 1989 to 1996, Xuxa had sold 18 million albums, a record in Latin American music sales. Xuxa recorded about 915 songs, recorded 28 albums that together have sold over 45 million copies, and were awarded 400 gold records in Brazil. The album,Xou da Xuxa 3,had more than 3,216,000 copies sold, making it the best-selling children's album, according to theGuinness Book.
In 2002,Vejamagazine named Xuxa the richest artist in Brazil, with an estimated net worth of $250 million. According to the same magazine, Xuxa's earnings were comparable to Hollywood stars likeJulia RobertsandKeanu Reeves. She was first in the list of artists with highest sales over the past ten years (1998–2008).
Themusic video,Xuxa só para Baixinhossold over eight million copies, and won five nominations and twoLatin Grammyawards for "Best Children's Album".
In 2012, theAssociação Brasileira dos Produtores de Discos(ABPF) released the list of the best-selling DVDs in the country. According to ABPD, Xuxa had two DVDs among the top ten in 2011, XSPB Volume 1–8 (sixth place) and XSPB 11 (ninth).
In September 2011, Colombian singer,Shakira, and Xuxa joined forces through their respective charitable foundations to aid children younger than six years old who live in Brazil's poorest communities. The two artists, together with Brazilian government officials, signed an accord in Rio de Janeiro for a program of cooperation. In its first four years, it plans to provide better access to education to children from 100 schools in Brazil.
Xuxa supports the campaign "Tri-national to Combat Sexual Exploitation of Children and Adolescents" which aims to encourage people to report cases of exploitation and abuse of minors living on the border between Brazil,Paraguay, andArgentina. Since May 2013, the campaign has integrated the actions of several groups: theItaipu Dam, theInternational Labour Organization(ILO), the Municipal Tourism Council, Childhood and Youth,Ministry of Labor and Employment, and entities of Paraguay and Argentina who work in the same area.
In May 2014, then-PresidentDilma Rousseffsigned a law that applied stronger penalties to the crime of sexual exploitation of children and adolescents.On 4 June 2014, Xuxa was present when theSenate of Brazilpassed theLei da Palmada[pt](PLC 58/2014) that prohibits the use of violence in the education of children and adolescents, which had been adopted by the Commission on Human Rights of theChamber of Deputies. When asked about criticism from some parents about how they will educate their children after the passage of this law, Xuxa said that they can educate, but without violence: "We have to show that people can and should educate without violence". Xuxa said that the project should be called "Lei Menino Bernardo"in honor ofBernardo Boldrini[pt], an 11-year-old boy killed in April that year.
At the age of 16, Xuxa began to model professionally. Years later, an affair with soccer playerPeléboosted her profile and in 1982 Xuxa already was considered one of the most recognizable public figures in the country, endorsing everything from underwear to residential buildings.In the same year she landed a supporting role in the soap operaElas por ElasatGlobo TVand over time had more roles intelenovelas.
Also in 1982 Xuxa founded her first company, Xuxa Produções, a legal entity that takes care of the Xuxa brand and holds, exclusively, the rights to commercialize the use of the brand and image of the artist, both nationally and internationally.  The company also represents Xuxa in any and all contracts. Additionally, the company has represented other interests as well, and in 1993 Xuxa Produções was responsible for bringingMichael Jackson'sDangerous World Tourto Brazil.  The company was also involved in the co-production of films byRenato Aragão,Angelicaand FatherMarcelo Rossi.
Following her successful entry toClube da Criança, the start of her modeling career on weekdays in New York City, and the release of her albumXuxa e Seus Amigos(which sold 500,000 copies in 1983), Xuxa was contracted byGlobo TVandSom Livre.In the same year Xuxa founded the brandO Bicho Comeu, responsible for the commercialization of clothes and accessories for children.
After an initial salary at Globo TV ofUS$40,000, Xuxa saw several salary increases, which in 1987 had already reached one million dollars. Also in 1987 she founded "Beijinho Beijinho Produções", responsible for the co-production of television programs and albums. Until 1988, the companies of Xuxa were run by her parents and brothers Cirano, Bladimir, and Solange. That year, the director of Xuxa's program, Marlene Mattos, and lawyer Luiz Cláudio Moreira took over her companies. The Xuxa film series premiered in theaters the same year with the filmSuper Xuxa contra Baixo Astral, which was seen by more than 2.8 million viewers. By this point, Xuxa's fortune was over R$50 million.In 1989 Xuxa already shared withHebe Camargothe title of highest-paid host of Latin America, receiving US$1.5 million monthly from Globo TV alone.In 1989, she bought the three million square meter "MG Meneghel" farm inRio Bonito, Rio de Janeiro; the farm also had 50mangotrees and 200dairy cattle. The activities of the Xuxa Meneghel Foundation, which carries out foursocial developmentprograms (Program for Networks and Political Incidence, Program for Socio-educational Actions, Integrated Assistance Program, and the Institutional Partnerships Program) also began during that time.
In 1990 she founded the Xuxa International Corporation, based in theCayman Islands, a well-known tax haven, which was responsible for collecting royalties from Xuxa's international enterprises. Her royalties varied between 5% and 20% of the final profit from the sale of products licensed under her brand.Xuxa made a total profit of $19 million in 1990, resulting in her 37th appearance onForbes'list of "Top 40 Most Enlightened Celebrities" in 1991, the first Latin American to appear on the list.The magazine reported that her fortune had already surpassed that ofMadonnaand was equated with that ofArnold Schwarzenegger.
Also in 1990, Xuxa bought a site inVargem Grande, Rio de Janeirofor US $2 million. The property underwent several renovations so that it could be Xuxa's official residence, with a mini zoo and nursery, heated pool with waterfall, main house (1050 m, two floors and five suites with closet), guest house (280 m), Japanese restaurant (195 mbar, industrial kitchen and laundry), fitness center (196 m), party room (540 m), recording studio (60 m), sauna (com 62 m), employees' quarters (283 m), caretaker's quarters (63 m), support cellar (67 m), linen and storage (306 m), garage for eight cars, and a helipad.With a total of 78,000 square meters,Xuxa traveled to the estate bygolf cart.  This home was a refuge for Xuxa, but that did not prevent fans sleeping in the entrance of the site waiting for her.The estate, called Casa Rosa, was a frequent sight in television programs and magazines, consequently becoming well-known in Brazilian pop culture, and coming to be known as the Brazilian "Neverland".In 2007, with the concern of providing a more normal social life for her daughter Sasha, Xuxa put the site up for sale for $8 million.However, she has not yet been able to sell the property, which is still part of her equity.In 1990, Xuxa acquired an apartment of five million dollars in New York City,a property she still owns.  She also took advantage of the opening of the Brazilian market to imported vehicles to found Shine Car, a concessionaire of imported luxury cars based in Rio de Janeiro.Through a partnership withGrendene, Xuxa sold 4 million sandals in Brazil, 1 million in the United States, 1 million in Mexico and 500,000 in the rest of Latin America in 1990 alone.
Between 1991 and 1992 Xuxa received $1 million a month for work on the Telefe forEl Show de Xuxa.She launched the Xuxa Meneghel Models Course in Rio de Janeiro, with a duration of seven months and a load of six hours a week, and a tuition starting at $60. Also in 1991 Xuxa ramped up the licensing of products featuring her brand name.She bought five luxury apartments in São Paulo and Rio de Janeiro, which earned her $200,000 in rent income.
In 1992 Xuxa signed a contract with the Spanish television networkTelecincofor 15 episodes of theXuxa Parkprogram, receiving $240,000 per episode.Only TV Globo, Telefe and Telecinco Xuxa received more than $3.4 million monthly. In May 1992, Xuxa's estate was estimated at US$100 million byPeople, making her the second-richest artist in Brazil until then, with the same patrimony ofRoberto Carlosand behindSilvio Santos.In the same year she founded the Light Beam Corporation to license her brand exclusively in the United States, selling this year, among other products, 500,000 dolls of her own likeness. Xuxa made 12 advertising campaigns that year, earning $200,000 each. Xuxa made a final profit of $27 million in 1992, resulting in her return to the list of "40 celebrities who grew richer in the last year" by Forbes in 1993, this time in 28th place. Between 1986 and 1992 Xuxa had sold 18 million CDs, which had generated a revenue of over $175 million, of which 20% she kept.Xuxa's Xuxa program produced four tours, including Xuxa's Xuxa 89 tour, in which Xuxa's cache was over $300,000, with a production roster of ten trucks, 60 flights, two wagons, and two 25-ton stages with more than 150 people involved.
In 1993 she premiered theXuxaprogram in the United States, in English. The program was broadcast by more than 100 stations in the country, includingCBSandFreeform, and was also sold to more than 120 countries. Through the program, Xuxa received $7 million and launched products in more than 100 countries.So that she could rest between the recordings of the show, Xuxa bought a mansion inCalabasas,Califórnia. In September 1999 the residence was bought by the singer and American actressBrandy Norwood, for $1.7 million.In the year of 1993 Xuxa handled $220 million only in licenses.At the end of this year, a problem in her spine caused her work to slow down. In 1994, thedeath of Ayrton Sennaalso contributed to Xuxa gradually diminishing her work rate.Later that year, she bought a mansion onStar Islandin Miami for $15 million.The mansion had previously belonged toMadonnaand is still owned by Xuxa today.A tourist boat ride titledThe Rich and Famous Tour, includes the Xuxa mansion in the script.In present-day money, a mansion on the island has the minimum price of $65 million.
On her 33rd birthday she received aFerrari F355from her manager Marlene Matos.In 1996 they realized the tourTô de Bem com a Vida, with more than 45 concerts and a cache of $350,000.In that same year the international press announced that Xuxa was concerned about having no private life. In October, she announced that she would soon leave her career to try to be a mother throughartificial insemination, but that did not happen because Xuxa had to keep working in order to meet contractual deadlines.In November her fortune was estimated at $300 million.In 1996 she founded Lar's Empreendimentos, an entity responsible for real estate investments and the creation of theO Mundo da Xuxapark in 2003.
In 2000 she acquired a million-dollar home inCelebration, Florida, nearWalt Disney World.In 2005, an 11-year-old girl, the daughter of a friend of Xuxa, died at Disneyland while she was lodging in Xuxa's house.
In 2002 Xuxa acquired four suites for R$13 million inSão Conrado, in Rio de Janeiro.In 2008 part of the property caught fire while Xuxa, Sasha andLuciano Szafirwere inside. Luciano was hospitalized after inhaling smoke.According to the magazineVeja, also in 2002, Xuxa had $250 million in equity referring only to real estate.The year 2002 was also marked by the professional breakup of Xuxa and Marlene Mattos, who left the command of Xuxa's holding companyby reducing her salary at Globo TV to $1 million a month, which lasted until her exit.Xuxa founded the companyEspaço Laser, of which she holds a 51% share . The year ended with 200 licensed products and monthly sales of R$30 million.
In 2003, she bought theGugu Parkat the SP Market mall in São Paulo and transformed it into the Xuxa Mundo O Mundo amusement park. She bought the park for $15 million.The park made about R$10 million a year.
In 2007, when she left to live inCasa Rosa, Xuxa moved to a residence that had been built in the Malibu Condominium inBarra da Tijuca.The 1,700-square-meter, three-storey mansion is valued at R$10 million.
In 2009, Lar's Empreendimentos was ordered to pay an indemnity of R$50,000 for moral and material damages in legal proceedings.
In November 2010 Xuxa did not agree to an increase in rent of the building which the Shine Car company occupied and took the landlord to court, but lost the action, ultimately vacating the property.   Shine Car became defunct in January 2011. Also in January 2011 Xuxa won a $150,000 lawsuit against Folha Universal, which had stated in 2008 that the artist "was Satanist and would have sold her soul to the devil for $100 million."
In 2012 Xuxa received R$2 million to participate in an advertising campaign of beauty products by the brandWella, changing the color of her hair, becoming a brunette for the first time in her career. The $2 million was donated to the Xuxa Meneghel Foundation.
In 2013TV Bandeiranteswas ordered by theSuperior Court of Justice(STJ) to pay an indemnity of 1.1 million reais to Xuxa. The STJ ruled that Xuxa appeared naked on the station's show in 2008. The images had been published by Playboy before Xuxa launched herself as a children's show host in the early 1980s. The STJ, therefore, rejected the request of the issuer to rediscuss the amount of compensation established by the Court of Justice of Rio de Janeiro (TJRJ) in 2011.Also in 2013 Xuxa bought an island inAngra dos Reis, for R$12.7 million.
In 2014RecordTVwas ordered to pay R$100,000 to Xuxa. The broadcaster was sued for broadcasting photos of her from a photoessay that appeared inPlayboyin the 1980s without authorization during theGugu Liberatoin 2012.
In February 2015, Xuxa refused a proposed renewal with Globo, since without any new projects, her salary would be reduced to R$250,000 compared to the $1 million she used to get.In the same month,O Mundo da Xuxacame to an end, since the attraction would have to go through new expansions in order to fill the space it was in.  This was not viable due to theBrazilian economic crisis; the park had a final profit of R$4 million in 2014, against R$10 million in 2008.It was sold to Parque da Mônica for R$40 million.In March Xuxa signed with RecordTV for R$1 million monthly.If her program leaves the network, Xuxa will still receive $250,000 monthly.In that same year the Laser Space earned R$50 million. Xuxa, as a businesswoman, had a final profit of $160 million from her companies.
In 2016, Espaço Laser earned R$60 million, expanding its operations to 187 units in Brazil.Xuxa, as a businesswoman, made a final profit of R$200 million with her holding company in 2016.In the same year, she launched herself as aYouTuber.
Xuxa's children's party company, Casa X, earned R$17 million in 2017, a 50% increase in one year.
The equity of Xuxa and her companies is valued at US$1 billion, making her one of the richest women in Brazil.Xuxa is avegan.
Xuxa has one daughter with actorLuciano Szafir,Sasha, who was born in 1998.Xuxa dated Brazilian footballerPeléin the 1980s, and later Formula 1 driver,Ayrton Senna.
She reported in 2012 that reclusive singerMichael Jacksonhad once courted her, inviting her to dinner atNeverland Ranchand his manager asked whether she would consider bearing his children.She is in a relationship with actor and singerJunno Andrade.In 2013, her Italian nationality was recognized.