Quavers

Quaversare adeep-friedpotato-basedBritishsnack food. Launched in the UK in 1968, they were originally made bySmith'sin their factory on Newark Road in the Bracebridge area ofLincoln. Since 1997 they have been produced byWalkers. The name comes from the musical note,quaver.
Quavers were launched in 1968 with the advertising slogan "you get a lovely lot of Quavers in a bag", described as "curly potato puffs".The brand was originally sold incheeseandsmoky baconflavours, but over the years flavours like Spicy Beef, Sweet and Sour, Prawn Cocktail, and Ketchup were also part of the range.
In 1993, a Salt and Vinegar flavour was added to the range, and by this time, the packaging transitioned to the Walkers brand name.
Walkers, owned byPepsiCo, purchased the Quavers brand in July 1995, when it became one of theFrito LayInternational brand names.
In 1996, a Tangy Tomato flavour was added to the range. By 1997, the brand was part of Walkers' short-lived "Snackshack" range, and was relaunched twice in April 1998 and in March 1999. In October 1998, the first relaunch coincided with the return of Prawn Cocktail with a new recipe (as such, was branded as "New") replacing Tangy Tomato, while the second relaunch coincided with a newly refreshed Cheese flavour. Another packaging refresh took place in July 2000.
In August 2002, a "Streaky Bacon" flavour was added to the range, which contained pink and brown pieces, that resembled bacon.
In September 2004, Ghost-shaped Cheese Quavers were released for Halloween, and returned in September 2005.
In February 2007, Walkers changed the packaging for Quavers,Wotsits, Squares, French Fries andMonster Munch. This packaging reflected the usage ofsunseed oil, which was used in all products. The Multipack bags were in a different layout, being in Landscape style. Quavers' logo was changed slightly, and the flavours remained the same.
In December 2009, Quavers, Wotsits, Squares, and French Fries all changed their packaging again to coincide with a "99 Calories or Less" range with a consumers' focus on “New Year New Me”.The Cheese flavour was reduced to 87 Calories for a standard pack.
In February 2011, Quavers packaging updated to a brighter bag colour with the Walkers logo on the packets again. After a while, the brand was sold in simply Cheese flavour.
In July 2013, the six-packs were reduced in size removing 30% of the wrapping but keeping the same amount of bags inside.
In August 2019, the packaging was updated alongside other Walkers Snacks, to inform about a reduction in plastic used on the packet.
In December 2020, Walkers announced that Prawn Cocktail and Salt and Vinegar would return to shelves in January 2021 due to popular demand.
The primary ingredient in Quavers ispotato starch. They aredeep friedto give a snack with a similar texture tokrupuk(prawn crackers), but have a different flavour and are smaller with a curled-up rectangle shape (similar incross-sectionto aquaver).
The product line went on to introduce two other flavours,prawn cocktailandsalt and vinegar.These were discontinued in 2012.Ketchupand sweet and sour flavours were also introduced, but for a limited time only and are no longer available. In January 2021, Quavers returned two long-lost flavours (prawn cocktail and salt & vinegar) by popular demand.
A one pack (16.4 g) serving of regular Quavers contains 88calories, of which 44 are from fat. Quavers contain a mixture of fats (4.9g):saturated fat0.4g,polyunsaturated fat0.6g andmonounsaturated fat3.8g. Thesodiumcontent is 170mg. Quavers have 86 calories in their Cheese flavour and 83 in the salt and vinegar variety.