BreadTalk

BreadTalk Group Private Limitedis aSingaporeanmultinationalsnack and beverage corporation headquartered inPaya Lebar,Singapore.
BreadTalk Group Pte Ltd was founded as a bakery brand in Singapore and opened it first outlet atBugis Junctionin July 2000. It was listed on theSingapore Exchangein 2003. It has since expanded to more than 900 retail stores spread across 15 markets. Its brand portfolio consists of BreadTalk, Toast Box, Food Republic, Food Junction, Bread Society, Thye Moh Chan, The Icing Room, Sō Ramen, Butter Bean and Charlie Tea in Singapore. Din Tai Fung, Song Fa Bak Kut Teh and Wu Pao Chun are franchised brands.
The Group has a network of owned bakery outlets in Singapore, PRC, Malaysia, Hong Kong and Thailand as well as franchised bakery outlets across Asia, Europe and the Middle East. It also owns and operates the Din Tai Fung restaurants in Singapore, Thailand and the United Kingdom, as well as the Food Republic food atria in Singapore, China, Taiwan, Hong Kong and Malaysia. In December 2018, the Group opened its first Din Tai Fung restaurant in London.
On 20 February 2019, BreadTalk Group bought out its Thai joint venture partner's 50% stake, The Minor Food Group, for S$6.96 million.
BreadTalk Group announced on 2 September 2019 that it planned to buy Food Junction, a food court operator similar to Food Republic (a BreadTalk brand), for $80 million.TheCompetition and Consumer Commission of Singaporeallowed the acquisition on 15 October 2019 as the acquisition would not substantially reduce competition, and would also allow BreadTalk to better compete with other food operators.
On 5 June 2020, the company was delisted from the Singapore Exchange.
BreadTalk Group's Food Republic foodcourts in Singapore are situated in shopping malls such asWisma Atria,VivocityandSuntec City. Overseas, there are food courts inHong Kong(also inSilvercordofCanton Road,Tsim Sha Tsui), thePeople's Republic of China,Malaysia,TaiwanandThailand.
BreadTalk Group acquired Food Junction in 2019.
BreadTalk Group operates the Toast Box concept, serving mainly coffee andkaya toastamong other traditional and modern snacks. These Toast Box outlets are typically attached to the main BreadTalk outlet or in a Food Republic food court. There have been stand-alone stores in recent years.
BreadTalk Group is the franchisee ofTaiwaneseXiao Long Baorestaurant,Din Tai Fung. It opened its first restaurant in the upscale Paragon shopping mall and has opened other outlets in the island, including one inBishanand another in the basement annex ofRaffles City. Din Tai Fung has 8 branches in Thailand. It was announced that BreadTalk Group has also been awarded the franchise to operate Din Tai Fung in the United Kingdom. This was the result of successful partnerships and the positive reputation that BreadTalk Group has had in managing the franchise in Singapore and Thailand.
The Icing Room is the first-ever "Design-It-Yourself" cakes and pastry shop.
This 70-year old Teochew bakery was acquired in 2013.
BreadTalk Group opened the first Wu Pao Chun store in South East Asia in May 2019.
Bread Society embraces traditional artisanal baking techniques using highly nutritious ingredients.
BreadTalk Group continued to partner with the Sanpou Group to expand its variety of ramen shops in Singapore. Since 2014, Sanpoutei, which specialises in Niigata-style shoyu ramen has been operating in Holland Village. Another outlet in Shaw Centre was subsequently added, in line with the successful product reception in Singapore.
Sō Ramen, originally known as Ramenplay, is aramenrestaurant. It also offers Koshihikari rice grown fromNiigata.
Butter Bean is a home-grown brand by BreadTalk Group operating as a hip café concept. It offers contemporary twists to traditional Singaporean dishes.
Charlie Tea is a home-grown brand by BreadTalk Group specialising in a variety of tea beverages, including bubble tea, and baked goods.
On 25 March 2015, BreadTalk pulled buns commemoratingLee Kuan Yewoff shelves after receiving flak from the public. Although the proceeds from sale of the buns were meant for charitable purposes, poor communication of intentions led to the misunderstanding.BreadTalk apologised publiclyon its Facebook page.
On 4 August 2015, BreadTalk stopped sellingsoya milkpreviously labelled "freshly prepared" as they confirmed (after being confronted with photographic evidence) that the product was repackagedYeo'ssoya milk packet drink. Prior to investigations, the company had initially denied that they were misleading customers.After the details had goneviralonline, Breadtalk eventually apologised for its actions.On 6 August 2015, theConsumers Association of Singaporewarned Breadtalk they would pursue action if the practice continued.
BreadTalk's China franchise was also accused of selling food with expired ingredients, although such a claim has yet to be proven.Seemingly contaminated wheatmeal and butter two years past its expiry date were among discoveries claimed by an undercover reporter at Hangzhou Guangqi Trade Co, in the eastern city of Hangzhou.
On 10 June 2019, thePublic Utilities Board(PUB) disclosed that BreadTalk was finedS$16,300 for repeated offences of illegal waste discharge into sewers, making it among 38 companies fined for similar offences. Prior to this, BreadTalk was charged with a fine of S$19,000 for six other incidents of illegal waste discharge.