Dollar Cravings

Dollar Cravings(or$1 Dollar Cravings) is thevalue menuof Americanfast-food restaurantTaco Bell. Dollar Cravings was launched August 18, 2014 in reaction to the newMcDonald'sandWendy'svalue/dollarmenus.The current menu contains 13 food items.Dollar Cravings replaced Taco Bell's previous value menu Why Pay More.A Taco Bell spokesperson said few of the food items from the Why Pay More menu will remain in Dollar Cravings.
On March 10, 2016, Taco Bell introduced a breakfast value menu.
On 26 December 2012, fast food culture siteBrand Eatingreported Taco Bell planned to replace their value menu Why Pay More with Dollar Cravings.Brand Eatingspeculated Dollar Cravings was "probably a response to rising food and labor costs."The value menu was tested in select locations insouthern California,Kansas City, andSacramento.
The pricing of the Dollar Cravings food items was largely determined by the competition from other fast-food restaurants like McDonald's and Wendy's.MagazineTimepointed out the increase in price from 99¢to a dollar.Television channelCNBCalso noted the price increased from the previous value menu Why Pay More which had a three-tiered menu offering food items from 79, 89, or 99 cents.
The menu was divided based on fivefood cravings: "Beefy", "Cheesy", "Crunchy", "Spicy", and "Sweet".
Food items on the Dollar Cravings menu include:
On August 15, 2014, the new menu was advertised via themobile applicationSnapchatwith thetarget demographicbeingmillennials.
On August 26, 2014, Taco Bell announced the new contest "Everlasting Dollars" in which 11 participants in 11 American cities could win a lifetime of Taco Bell food.However,The Consumeristpoints out the fine print:
The A.V. Clubproved critical of "Everlasting Dollars" stating "In an unflinchingly honest appraisal, Taco Bell caps a 'lifetime' of eating its food at just 46 years. And in that time, you’ll be awarded only $10,000 in gift cards—and this doled out at just $216 per year. While obviously the most humane solution, giving contestants just over $4 to spend on Taco Bell per week is hardly the 'lifetime' of eating Taco Bell you might have imagined. It is as though Taco Bell has promised you a delicious, fulfilling prize, only to totally cheap out on what’s inside."
A writer forSeeking Alphasaid that the new menu "could improve same store sales and once again increase the overall value of owning a Taco Bell chain."Canadian Internet news serviceDigital Journalconsidered the new menu "a strategy to attract the youth, who had cut down quick-service restaurant visits in the past few years due to low-disposable income amid the sluggishly recovering economy."
AdWeek's David Griner tried every food item on the menu. On the subject of the Cheesy Roll-Up, Griner called it "thetoast sandwichof Taco Bell cuisine."E!'s Julia Hays reviewed the menu favorably stating "[w]e'll take as many Triple Layer Nachos as we can carry."NewspaperInvestor's Business Dailydescribed Dollar Cravings as "cheese-and-carb-heavy."Thrillist Media Group's Lee Breslouer hadcannabisenthusiast "Jim" try every item on the menu. His ranking placed the items in the order of Triple Layer Nachos, Spicy Tostada, Shredded Chicken Mini Quesadilla, Cheese Roll-Up, Spicy Potato Soft Taco, Cheesy Bean and Rice Burrito, Beefy Mini Quesadilla, Caramel Apple Empanada, Cinnamon Twists, Beefy Fritos Burrito, and Cinnabon Delights.