Maltesers

Maltesersare a Britishconfectioneryproduct manufactured byMars Inc.First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Europe, South Africa, Australia, New Zealand, Canada, United States and Middle East. The slogan is "The lighter way to enjoy chocolate".
Maltesers consist of a spheroidmalted milkcentre surrounded bymilk chocolate. Maltesers are sold in a variety of packaging, includingplasticbags (ranging in size from small 'fun-size' upwards), largercardboardboxes and tubes, and plastic buckets (ranging in size from medium to very large). They also have medium-sized "teasers" in Celebrations boxes. Maltesers are also one of the types of chocolate included in Mars'sRevelsassortment.
In aYouGovpoll in 2020, they  were the most popular confectionery in the UK.
Maltesers were created by the AmericanForrest Mars Sr.in the United Kingdom in 1936, and first sold in 1937. They were originally described as "energy balls" and aimed at slimming women.
Maltesers' slogan, as of 2016, is "The lighter way to enjoy chocolate".Earlier slogans have included: "The chocolates with the less fattening centre", "No ordinary chocolate" and "Nothing pleases like Maltesers". In the 1930s, advertisements claimed that the Maltesers malted milk centre is one-seventh as fattening as ordinary chocolate centres; this led marketers to claim it was beneficial for weight loss.
In Australia, Mars signed a production deal withMacRobertson'sin 1954, but then switched toCadburyin 1963.
In 2011, the product gained Fairtrade accreditation in the UK and Ireland by sourcing all their cocoa and sugar under Fairtrade Terms.In 2016, Maltesers’ commercials in the UK began featuring disabled actors, including actressStorme Toolis, which have promoted the brand.Celebrating universally awkward situations, the adverts were inspired by real-life stories from disabled people.
In January 2017, Maltesers officially became available in the United States for the first time.The factory inNewmarket,Ontario, Canada produces the Maltesers for the North American market; it is expected the factory exports about 80 percent of its production to the United States.
In Europe, the ingredients are: sugar, skimmed milk powder, cocoa butter, glucose syrup, barley malt extract, cocoa mass, palm fat, lactose, demineralised whey powder, milk fat, wheat flour, emulsifiers (E442, soya lecithin, E492),palm oil, raising agents (E500, E501, E341), salt, gelling agent (pectin), flavouring.
In Canada, the ingredients are: sugar, modified milk ingredients, malted milk powder (malted barley,corn syrup, modified milk ingredients, wheat flour, modified and hydrogenated palm oil, sugar, wheat gluten, sodium bicarbonate, potassium bicarbonate, salt), cocoa butter, cocoa mass, corn syrup, palm andpalm kernel oil, lactose, malted barley extract, soy lecithin, ammonium salt of phosphorylated glyceride, pectin, sorbitan tristearate, artificial flavour.
In Australia and New Zealand, the ingredients are: sugar, milk solids, cocoa butter, glucose syrup (sources include wheat), barley malt extract, cocoa mass, vegetable fat, emulsifiers (soy lecithin, 492), wheat gluten, raising agents (501, 500), salt, natural flavour (vanilla extract), pectin.