Lunchly

Lunchly(stylized inuppercase letters) is a brand of snack kits created and marketed byLunchly LLC. The brand is promoted and founded as a joint venture betweenYouTubersOlajide "KSI" Olatunji,Logan Paul, andJimmy "MrBeast" Donaldson. It is marketed as a healthier competitor toKraft Heinz'sLunchables. The product line was announced on September 16, 2024.
Each box includes aPrimedrink and aFeastableschocolate bar, each pre-existing popular products by the producer offered by the creators, along with three varieties includingturkeywithcheese and crackers,nachoswithsalsaandcheese, orpizza.
The product has been criticized by online personalities and health campaigners, and there have been reports ofmoldbeing found within the product.
The product was announced to the public byKSI,Logan Paul, andMrBeastas a collaboration on September 16, 2024,following other food and beverage products such as Prime, a range of energy and sports drinks by Olatunji and Paul, and Feastables, a brand of chocolate bars by Donaldson. Both products are sold in combination with Lunchly kits. Lunchly is intended as a "healthier" alternative toKraft Heinz'sLunchables, and the website features a calorie and sugar comparison to that product on its website.
At the time of Lunchly's release, Donaldson was in the midst ofnumerous controversies of his own.A number of social media experts speaking toBusiness Insiderstated that Lunchly may benefit from the negative attention Donaldson was exposed to, while also noting that the launch may come across as a distraction.Following Lunchly's negative reception online, Paul claimed that Lunchly's headquarters had received abomb threatfrom a caller based in London.
Lunchly currently has three varieties of lunch kits, all of which are reinterpretations ofLunchablesproducts.
Lunchly was criticized by a number of Internet personalities. YouTuberDanTDMexpressed his disapproval of Lunchly, stating onTwitter: "This is selling crap to kids who don't know better than to trust the people who are selling it to them."In response, KSI claimed that Lunchly's negative reception stemmed from a dislike that critics have for Paul, Donaldson, and himself.
Forbes described the three packaged meals as "almost identical to existing offerings byLunchables".After the product's launch,The Mary Suestated that Lunchly was likely intended to boost sales forPrime HydrationandFeastables.
Reviewing the product in October, YouTuberRosanna Pansinoreported findingmoldgrowing on the cheese in a packet of "The Pizza" style.Following this, a number of social media users claimed to have likewise found mold in Lunchly packages.TheFood and Drug Administrationconfirmed that it received over ten complaints about Lunchly, with one consumer reporting an illness linked to the product.
Doctor Mike, afamily physicianwho releases educational health videos on YouTube, acknowledged that the product's sugar andsaturated fatwere slightly less than Lunchables, but estimated that a child would have to eat 2.7 Lunchly Turkey Stack 'Ems to achieve their recommended lunchtime calorie intake, and in doing so would consume close to theirrecommended daily intakeof sodium.UK health campaigners voiced similar criticism of Lunchly.