Pinoy Big Brother: Kumunity Season 10

Thetenth seasonof therealitygame showPinoy Big Brother, subtitledKumunity(aportmanteauof "Kumu" and "community"), stylized asKumunity Season 10, aired onKapamilya ChannelandA2Zfor 226 days from October 16, 2021, to May 29, 2022, replacing the rerun ofAsintadoand thefirst seasonofEverybody, Sing!and was replaced byCode Name: Terriusand thesecond seasonofIdol Philippines.
This season is the second and final consecutive season to partner with the social-media appKumuafterConnect.
Using a similar, modified format of bothLucky 7andOtso, the season revolved around three groups (known as "batches") of housemates, representing threeKumunities: celebrities, adults and teens. On the fourth and final batch, the top two housemates of eachKumunity, along with four other wildcard housemates chosen through challenges, competed for the four (later increased to five) spots in the finale.
After 226 days of gameplay, celebrity housemateAnji Salvacionwas crowned winner against adult housemate Isabel Laohoo.Samantha Bernardo, teen housemate Rob Blackburn, andBrenda Magewere the finalists. Salvacion was the second celebrity winner in a combined season, and the fourth celebrity winner overall, sinceDaniel MatsunagaofAll Inin 2014.
On August 6, 2021, weeks before its official announcement on August 27, aPR stuntfeatured the Big Brother house facade surrounded by a blue construction barrier, accompanied by a large poster stating "A New Community Will Rise Soon." This stunt quickly went viral, generating widespread speculation among fans, celebrities, and former housemates about whether ABS-CBN planned to demolish the Big Brother house or if it was preparing for its tenth season.
It's Showtimeannounced the season's auditions on August 27, 2021, during its noontime program. Due tothe restrictions implemented in response to the COVID-19 pandemic at that time, the auditions (like theprevious season) were conducted entirely online viaKumu. Each batch had different audition dates. The adult (ages 20–40) auditions began on September 1 and initially ended on September 30; the teen auditions (ages 15 to 19), scheduled to begin on December 1, were moved to November 6 during the first eviction episode as an early Christmas treat for the show's teenage viewers and ended on December 31, 2021.During the Teen Edition auditions, the ten participants with the "best audition clips" won ₱10,000 each. The show received 33,319 audition videos for the Adult Edition when auditions began, and producers extended the deadline for audition videos from October 16 to October 31.
During the run-up to the Celebrity Edition premiere, Kumu selected two celebrity housemates. TheOnline Bahay ni Kuya("Online Big Brother House") campaign consisted of online voting and challenges to its participants. Jordan Andrews and Benedix Ramos were announced as the winners on October 15, and became housemates.
A secondOnline Bahay ni Kuyacampaign was held for the Adult Edition to determine the three final adult housemates, one each for the male, female, and the LGBTQIA+Kumunity. Andrei King, Kathleen Agir-Zarandin, and Roque Coting topped their respectiveKumunities, becoming the three final housemates for the Adult Edition. They entered the house on Day 99 with Glenda Victorio, the season's second houseguest.
The lastOnline Bahay ni Kuyacampaign was held for the Teen Edition. Unlike the previous adultKumunityauditions, only one of the top 100 teen streamers (Paolo Alcantara) became a teen housemate.
Like the previous season, the show's housemates, hosts, crew and staff underwentRT-PCRtesting. The housemates had also been quarantined before their entry into the house, and health and safety protocols were implemented.No live audiencewas present, and the crews worked in a locked-in production.
On January 14, the show went on a five-day hiatus due to a surge inCOVID-19 casescaused by theOmicron variant. During the break, never-before-seen recaps of the show in the adult batch aired in place of regular episodes.
The daily episodes of the season were aired at 5:45 PM, while the weekend episodes were broadcast at 7:00 PM. The show replacedEverybody, Sing!on weekends, and aired in thePrimetime Bidatimeslot on weeknights.After the season finale, six post-season special episodes were aired on three weekends from June 4 to 19, 2022, before the show was replaced by thesecond seasonofIdol Philippines.
The logo forPinoy Big Brother: Kumunity Season 10was somewhat different. The eye had motifs inspired by, and colors from, thePhilippine flagand differed from the eye in the previous two seasons. The text colors also changed, spanning shades of blue and red, and the season text was bright yellow and orange.
The façade of the Big Brother house was repainted with the colors of the Philippine flag. Since the season began during theFilipino countdowntoChristmas, the façade was decorated withlightsandparollanterns.
The interior of the house was renovated, with the color scheme in the confession room varying by edition: yellow for Celebrity, red for Adult, blue for Teen, and all three colors forBiga-10. No major changes were made, and it still follows the original layout used inOtso. The house addedneon lightsbased on an edition's theme: lines from "Sikat ang Pinoy" for Celebrities, "Pinoy Tayo" for Adults, "Kabataang Pinoy" for Teens, and a combination of the three forBiga-10.
Toni Gonzaga,Bianca Gonzalez, andRobi Domingoreprised their roles as the main hosts at the start of the season.On February 9, 2022, it was announced that Gonzaga was stepping down as the primary host; Gonzalez assumed her duties.Teen Edition 1andDouble UpBig WinnersKim ChiuandMelai Cantiveros, and former737houseguestEnchong Deejoined Gonzalez and Domingo three days later as the season's main hosts.Toni Gonzagaalso reprised her role as the show's main host but later stepped down from the role. Gonzalez assumed Gonzaga's duties as the show's main host.
FormerOtsoBatch 4 housemate Sky Quizon and former737regular housemateRichard JuanhostedPBB Kumulitanand the weekend version of the companion show, replacing their main hosts. Juan also provided daily updates inPBB Kumunity Season 10 Updates.
The season's former housemates, including Eian Rances, Benedix Ramos, Karen Bordador, Jordan Andrews, the Juane siblings Nathan and Raf, Zach Guerrero, Seham Daghlas, third-placeSamantha Bernardoand runner-up Isabel Laohoo hosted the online companion shows, were substitute hosts ofPBB Kumulitan, and replaced Domingo onG sa Gabi. All appeared immediately after their eviction.
The season's theme song was "Pinoy Tayo", aRico Blancocover ofOrange and Lemons' "Pinoy Ako"which debuted onASAP Natin 'Toand on the Adult Edition opening night with former Celebrity housematesAlexa IlacadandKD Estrada;it was also used on the Adult andBiga-10editions. The song, with elements of Filipino folk music, was composed by ABS-CBN music director Jonathan Manalo, Clem Castro, and Rico Blanco.
A cover of Toni Gonzaga andSam Milby's "Sikat ang Pinoy", by theOPMband Agsunta and the Pinoy rapper Kritiko, was used with "Pinoy Tayo" in the Celebrity Edition.A cover ofthe Itchyworms' "Kabataang Pinoy" by the OPM band Nameless Kids was introduced in November 2021, was replaced with another cover by the P-pop groupsBINIandSB19, and was the Teen Edition's main theme.The Nameless Kids song was also used to promote the Teen Edition.
Eviction songs were used in at least three of the season's editions. "Piece Of The Puzzle", written and performed by Trisha Denise Campañer, was used in the Celebrity Edition;"When I See You Again", written and performed by Alexa Ilacad and KD Estrada, was used in the Adult Edition;and "Dalampasigan", written and performed byAnji Salvacion,was used in the Teen Edition."When I See You Again" and "Dalampasigan" were composed during Ilacad, Estrada, and Salvacion's stints in the Celebrity Edition.
In the Celebrity Edition finale, it was announced that eachKumunitytop-two housemate would receive₱100,000.
The prize for the winner was₱2,000,000, and₱500,000for the runner-up. Lastly, the third, fourth, and fifth "big placers" received₱300,000,₱200,000, and₱100,000.
Three batches, known asKumunities, would enter the house and compete for a top-two spot. After the teen batch, the top twos in eachKumunityand four evicted wildcard housemates would return to the house to compete for theUltimate Big 5and the season championship.
The following twists were implemented for all three batches:
Several housemates would be identified daily on the show's social-media accounts andPBB Kumulitan, its online companion show, beforep each edition.More housemates were announced on the companion show during each edition's premiere, with the winners of the Online Bahay ni Kuya campaign revealed later.
The season had the second-largest cast (46) in the show's history, behindOtso's 58-housemate cast.
Marky Miranda was the season's first adult houseplayer. Impressing the housemates with his strong personality, he posed as a late-entry housemate and acted erratically. After drinkingwhiskeywhile Zach Guerrero was celebrating his birthday, Miranda confronted Guerrero, Nathan Juane, and Michael Ver Comaling; they apologized he following day.
Jannene Anne "Ja" Nidoy was the season's second adult houseplayer. Entering on the same day as Miranda, she became friends with Raf Juane, Seham Daghlas, and the Adult Final Five shortly after their exit.
Every week, all of the housemates (excluding newly entered housemates) will compete to become the House's Head of Household. Those who win the title will be immune from the nominations and, therefore, cannot be evicted for that particular week. In an event of a tie, participants with the winning score or time will be both named as Head of Household. Just like the previous season, during each of the weekly challenges, the public may sendpadalucksor virtual Kumu gifts to their chosen housemate. The housemate with the mostpadaluckswill get an advantage for the challenge.
The Ligtask challenge, carried over from previous seasons, were usually held in lieu of the Heads of Household challenge.
Just like in previous seasons, in the housemates were split in multiple teams to compete for immunity on multiple occasions.
To determine this season'sUltimate Big 5, eachKumunitywill compete in a three-part challenge referred to as theKumuniTest. In each challenge, a certain number of points are put at stake; the winners of the first round will receive 25 points, the winners of the second round will receive 50 points and the winners of the final round will receive 75 points. More challenges may be implemented if there is ever a tie between the scores of two or moreKumunities. TheKumunitywith the most points at the end of the challenges will automatically be part of theBig 5.
Legend:
On Day 16, as a reward for receiving the most diamonds in the preseasonambagantask, Alexa, Brenda and Eian received powers which could be used once until the seventh nomination night. The powers were given at random via covered stars; the recipient removed the covering to receive the power. Alexa received the Power to Automatically Nominate, enabling her to nominate a housemate of her choice for eviction.Brenda received the Power to Save, enabling her to save any nominee (including herself) from eviction.Eian received the Power to Contact Someone From the Outside World, enabling him to contact a loved one via a Kumu livestream, which he used on Day 53.
Madam Inutz received a Nomination Immunity Pass on Day 23 for winning the preseason Follower Spring task, enabling her to grant herself immunity for a nomination round of her choice. She used her power for the seventh round of nominations, guaranteeing her another week in the house by granting herself immunity.
Legend:
Legend:
In the season's final batch, the top two from each batch returned to the house. Each housemate'sKumunityis reflected by color in the legend box below.
Legend of batch colors:
Legend by status:
The season finale,Biga10 Na Big Night, was held on May 29, 2022, atABS-CBN StudiosinQuezon City.It included performances by P-pop groupsBGYOandBINI,Connectfinalists Kobie Brown and Andi Abaya, and 1MX London 2022 artistsBamboo,Ez Mil, Jeremy Glinoga,KZ Tandinganand SAB (also known as Sabine Cerrado). Throughout theBiga-10'sstay in the house, a competition was held on Kumu to choose a user to perform on the finale.
Pinoy Big Brother: Kumunity Season 10 - Big Homecoming, a three-episode miniseries, began a week after the Big Night. Hosted by Bianca Gonzalez and Robi Domingo, it consisted of interviews with the Final Five of eachKumunityabout the three editions' highlights and their experiences in the house during the season. The first episode was from the TeenKumunity;The second was from the AdultKumunity,and the third was from the CelebrityKumunity.
During the season's celebrity edition, a dialogue began on the air and online, about the housemates' mental-health issues. With the help of the show's resident psychiatristRandy Dellosa, mental-health conditions addressed included KD Estrada'sanxiety,Albie Casiño'sattention deficit hyperactivity disorder,Alexa Ilacad'sbody dysmorphia,and the housemates' response to thoe diagnosed with such conditions. Since such conversations remain taboo in Filipino society, the dialogue was praised for normalizing mental-health-related conversations.
Two days before the end of voting during the celebrity edition's second nomination week, the producers decided to remove the Kumu voting limit of 10 votes per account per day. The move was criticized by viewers, and Albie Casiño became the second evictee. Executive producer and director Lauren Dyogi tweeted that they "initially planned it for the first nomination week but it didn't push through because of technical issues."
Brenda Mage was criticized by viewers for telling an inappropriate joke to Eian Rances.Michael Ver Comaling was criticized for reportedly talking negatively about Juane siblings Nathan and Raf behind their backs.
Houseplayer Marky Miranda was criticized for confronting housemates Comaling and Zach Guerrero after drinking.The following day, all three apologized.
Stephanie Jordan criticized Rob Blackburn for reportedly shouting at fellow housemate Kai Espenido.Jordan's frankness was praised, but her insensitivity was criticized.During the fifth round of nominations, Gabb Skribikin was criticized for insensitivity to Jordan.Both Jordan and Skribikin were saved from eviction by the end of the week, with Jordan topping the polls after four consecutive second-to-last finishes.
TJ Valderrama was seen by live-feed viewers touching and looking at Shanaia Gomez in an allegedly-sexual manner.Gabriela Women's Party, a left-wing Filipino political party which advocates for women's rights, released a statement about the issue.The producers and the housemates agreed to moderate their behavior.Valderrama, evicted on Day 51, was the season's only housemate to receive a negative vote tally.
Gabb Skribikin and Kai Espenido were criticized on social media for incorrectly answering a question about the collective nickname of three Filipino priests executed during the Spanish colonial period (Mariano Gomez,Jose BurgosandJacinto Zamora, known asGomburza) during their History Quiz Bee.Skribikin was also criticized for answering "SLEX" to a question about theSan Juanico Bridge.Viewers called the incorrect answers a symptom of the Philippines' poor educational system.HostRobi Domingo, who asked the history questions, tweeted his disappointment several days after the quiz bee trended on social media: "Sa una, nakakatawa pero habang tumatagal, di na nakakatuwa. Sana maging daan ito para makita kung ano ang kakulangan sa sistema ng ating edukasyon. Sa lahat ng content creators, let's battle #MaJoHa." ("At first, it's funny but as time passes by, it's not amusing anymore. I hope this will be a way to shed light on the gaps in our education system. To all content creators, let's battle #MaJoHa.")
A teaserfor theBig Homecomingwith a spoof of celebrity ex-housemates KD Estrada andAnji Salvacion's confrontation during the Celebrity Editionwas posted and later deleted.The spoof was byTeen Edition Plusrunner-up and hostRobi DomingoandLucky 7winnerMaymay Entrataplaying Estrada and Salvacion, respectively.FormerOtsohousemate Wakim Regalado, who also hasdepression, tweeted that he "rebukesPinoyBig Brother's insensitive and irresponsible move to trivialize and make fun of Estrada's experience."