Ponce City Market

33°46′22″N 84°21′58″W﻿ / ﻿33.7728°N 84.3661°W﻿ / 33.7728; -84.3661
Ponce City Market is a mixed-use development located in a former Sears catalogue facility in Atlanta, with national and local retail anchors, restaurants, a food hall, boutiques and offices, and residential units. It is located adjacent to the intersection of the BeltLine with Ponce de Leon Avenue in the Old Fourth Ward near Virginia Highland, Poncey-Highland and Midtown neighborhoods. The 2.1-million-square-foot (200,000 m) building, one of the largest by volume in the Southeast United States, was used by Sears, Roebuck and Co. from 1926 to 1987 and later by the City of Atlanta as "City Hall East". The building's lot covers 16 acres (65,000 m). Ponce City Market officially opened on August 25, 2014. It was listed on the National Register of Historic Places in 2016.
The complex contains offices, apartments, a gourmet food hall, retail stores, educational facilities, and a rooftop amusement park.
Larger retail stores include Anthropologie, Citizen Supply, J. Crew, Williams Sonoma, and West Elm. Ponce City Market states that its food hall is similar to the famous Chelsea Market, New York City, formerly owned by Jamestown. James Beard-awarded chefs with presence in the food hall include Anne Quatrano of Bacchanalia/Star Provisions, Linton Hopkins of Restaurant Eugene, and Sean Brock of Charleston, S.C.'s Husk restaurant.
Prominent office occupants include the parent company of the global marketing platform service MailChimp, Pinterest, Rocket Science Group, FanDuel and the educational website HowStuffWorks.
The building was built on the site of Ponce de Leon Springs, later the Ponce de Leon amusement park.
The City sold the property for $27 million to Jamestown, a private-equity group, on July 11, 2011. Jamestown, which also invested in the redevelopment of the White Provision retail and restaurant complex in West Midtown, bankrolled the 180-million-dollar plans by developer Green Street Properties to convert it into a mixed-use development In a July 2011 interview, Michael Phillips, managing director of Jamestown, said that Jamestown is focused on Ponce City Market becoming the fourth nationally relevant food hall in the U.S., alongside Pike Place in Seattle, the Ferry Building in San Francisco, and Jamestown's own Chelsea Market in New York City. Jamestown also plans rooftop gardens where local restaurants can grow food. Jamestown planned to complete renovations by early 2015 and then have the building added to the National Register of Historic Places.
It was hoped that the new development, along with the new adjacent BeltLine trail and Historic Fourth Ward Park, would stitch together the four neighborhoods that meet where it is located and revitalize the Ponce de Leon Avenue corridor.
In August 2012, a coffee house, Dancing Goats, opened in a temporary location at the southwest corner of the site in the renovated Sears auto service center building, which also houses the Jamestown offices.
Ponce City Market officially opened on August 25, 2014 with "Binders, General Assembly, and the Suzuki School join[ing] Dancing Goats Coffee Bar as the first tenants; the plans at that time being that on September 22, athenahealth, the building's first office tenant, would move 200 employees into the space and food trucks would also be on site starting that day, and residents of the Flats at Ponce would move in October through January."