Law of Jante

The Law of Jante (Danish: janteloven [ˈjæntəˌlɔwˀən, -lɒwˀ-]) is a code of conduct originating in fiction and now used colloquially to denote a social attitude of disapproval towards expressions of individuality and personal success. Coined by the Danish-Norwegian author Aksel Sandemose, it has also come to represent the egalitarian nature of Scandinavian countries.
The "Law" was first formulated as ten rules in Sandemose's satirical novel A Fugitive Crosses His Tracks (En flyktning krysser sitt spor, 1933), but the attitudes themselves are older. Sandemose portrays the fictional small Danish town of Jante, modelled upon his native town Nykøbing Mors in the 1930s where nobody was anonymous, a feature of life typical of small towns.
There are ten rules in the law as defined by Sandemose, all expressive of variations on a single theme and usually referred to as a homogeneous unit: You are not to think you're anyone special, or that you're better than us.
The ten rules state:
The Janters who transgress this unwritten "law" are regarded with suspicion and some hostility, as it goes against the town's communal desire to preserve harmony, social stability and uniformity.
An eleventh rule recognized in the novel as "the penal code of Jante" is:
From the chapter "Maybe you don't think I know something about you":
Sandemose's novel described working-class life in the fictional town of Jante. He wrote in 1955, a bit mischievously, that "Many people have recognized [in Jante] their own hometown – this has happened regularly to people from Arendal [Norway], Tromsø [Norway] and Viborg [Denmark]". Sandemose made no claim to having invented the rules; he simply sought to formulate social norms that had stamped the Danish and Norwegian psyches for centuries.
Although intended as criticism of society in general, some critics in the 1990s argued that the Law of Jante had shifted to refer to personal criticism of people who want to break out of their social groups and reach a higher position.
It is common in Scandinavia to claim the Law of Jante as something quintessentially Danish, Norwegian or Swedish. The rules are treated as a way of behaving in order to fit in and results in dressing similarly and the types of cars that people buy and buying similar products for their homes. It is commonly stated that Jante Law is for people in the provinces, but commentators have suggested that metropolitan areas are also affected.
While the original intention was as satire, Kim Orlin Kantardjiev, a Norwegian politician and educational advisor, claims that the Law of Jante is taught in schools as more of a social code to encourage group behavior, and attempts to credit it with fueling Nordic countries' high happiness scores. It has also been suggested that contentedness with a humdrum lifestyle is a part of happiness in the Scandinavian countries.
However, in Scandinavia, there have also been journalistic articles which link the Law of Jante to high suicide rates. Backlash has occurred against the rules, and in Norway someone even placed a grave for Jante Laws, declaring them dead in 2005. However, others have questioned whether they will ever go away, as they may be firmly entrenched in society.