Infinite Icon

Infinite Icon is the second studio album by American media personality and singer Paris Hilton, released on September 6, 2024, through her production company 11:11 Media in partnership with ADA. Sia is the album's executive producer. It was released 18 years after her debut album Paris (2006). Grammy's Glenn Rowley described the album as 12 tracks of electro-infused dance-pop.
Following the release of her debut album, Hilton had occasionally expressed an interest in recording a second album. She instead released a series of standalone singles through Cash Money Records and her own Heiress Records, a sub-label of Warner Bros. Records, and was featured in a number of other artists' songs.
After performing a rendition of "Stars Are Blind" with Sia and Miley Cyrus on NBC's Miley’s New Year's Eve Party special in December 2022, Sia encouraged Hilton to record a pop album and suggested having sessions at her house. Hilton remarked that the singer "literally brought out something in me that I didn't even know I had. Before I was more in the baby voice and being very breathy and kind of like, Marilyn [Monroe] vibes. And then with this album, I just felt like a woman." Part of the project was recorded at Sia and Hilton's home studios in Los Angeles.
In an interview by Pride.com, Hilton said the album is "just for [the gays]". She worked with producer Benny Blanco and considered songs shared with her by Miley Cyrus and Meghan Trainor.
Infinite Icon incorporates different types of house music with pop music in each of its first three singles, with the lead single, "I'm Free" incorporating french house with synth-pop and nu-disco while "Chasin" blends tropical house with pop music, "BBA" is an electroclash song that infuses big room with dance-pop, the final singles from the album, "ADHD" however is purely pop whereas "Without Love" is a dance track with electronic pop beats similar to hyperpop and also incorporates house music elements.
Lyrically, Infinite Icon is primarily influenced by Hilton's longtime love of dance music and career as a disc jockey. She stated that performing "all around the world at music festivals, for thousands of people and being on stage and just really paying attention to what makes people move and how to create those unforgettable dancefloor moments —I wanted to bring that same energy into the album." The album also contains songs that traverse more nuanced topics such as her ADHD diagnosis, negative relationship experiences, the emptiness of fame, and her marriage and family life.
Hilton mentioned that she was recording an album produced by Sia on The Tonight Show Starring Jimmy Fallon in October 2023, and officially announced its title and release date in May 2024.
On June 13, 2024, Hilton announced "I'm Free" as the album's first single, featuring Japanese-English singer Rina Sawayama, via Instagram, showing a conversation between the singers. She performed the song live in a pride party hosted by clothing company Alice + Olivia. It was followed by two more singles —"Chasin'" (featuring Meghan Trainor) and "BBA" (featuring Megan Thee Stallion)— released on July 26 and September 6, respectively.
Nylon magazine unveiled Hilton as the star of its September 2024 cover and hosted a release party for the album on September 5 that featured a live performance by her.
Infinite Icon received mixed reviews from critics. AllMusic's Matt Collar was positive, comparing its sound to Britney Spears and writing that "Infinite Icon builds nicely upon its predecessor, once again revealing Hilton to be a savvy spokesperson for her own stylishly campy brand and a pretty good singer to boot. […] At turns silly and heartfelt, Infinite Icon is both a return to form for Hilton and a sly deconstruction of her image. While Brooke Phillips of The Post felt the album's material is "quite cheesy or out of the norm", she likened it to works of Carly Rae Jepsen and Dua Lipa, opining that it "shows a mature, demure version of Paris Hilton; however, she is not afraid to let the listener know she is still the "It Girl [sic]" we have always known.
Benjamin Jack of Sputnikmusic criticized Infinite Icon, believing it to be unmemorable and "parrots every major mainstream trend it can with far too much confidence, and still manages to feel completely irrelevant." Washington Square News' Ellie Miller called the album "not hot" and, while believing a musical comeback for Hilton was possible, believed it "toes the line between being a passable pop album and another tired celebrity trying to appeal to a younger generation with repetitive lyrics and dull messages."
Released on September 6, 2024, Infinite Icon debuted at number 38 on the US Billboard 200 chart with 18,000 album equivalent-units sold,
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