Wild Cherry (band)

Wild Cherry was an American funk rock band formed in Mingo Junction, Ohio, in 1970 that was best known for its song "Play That Funky Music".
Rob Parissi (lead vocals and guitar) was raised in the steel-mill town of Mingo Junction, Ohio. He graduated from Mingo High School in 1968 and formed the band Wild Cherry in 1970 in Steubenville, Ohio. The band's name, 'Wild Cherry', was taken from a box of cough drops. The band played the Ohio Valley region, the Northern West Virginia panhandle, and Pittsburgh, Pennsylvania. The original lineup included Ben Difabbio (drums and vocals) and Louie Osso (guitar and vocals) from Steubenville, Larry Brown (bass and vocals) from Weirton, West Virginia, Larry Mader (keyboard and vocals) from East Springfield, Ohio, and Ron Vallera (guitar and background vocals) from Steubenville, Ohio). Over time, the band members changed; Osso, Brown, Mader, and Vallera left the band and were replaced by Parissi's cousin, Coogie Stoddart (guitar and vocals), and Joe Buchmelter (bass). Buchmelter was soon replaced by Bucky Lusk.
In the early 1970s, several records were released under their own label, including "You Can Be High (But Lay Low)" and "Something Special On Your Mind", in 1971. The music at this stage was pure rock music. Wild Cherry eventually gained a record contract with Brown Bag Records, owned and operated by Terry Knight. Brown Bag produced several demos and singles that were later distributed by United Artists, including "Get Down" (1973) and "Show Me Your Badge" (1973).
The band broke up, and Parissi left the music scene temporarily. He reformed the band in 1975.
The new lineup consisted of Bryan Bassett (guitar/vocals), Allen Wentz (bass guitar/synthesizer/vocals), Ronald Beitle (drums), and Parissi. As the group began to develop a following in the Pittsburgh area, disco was becoming increasingly popular, and they were repeatedly asked by listeners to play more dance music. While brainstorming for new song ideas, Beitle recounted hearing a fan shout, "Are you white boys gonna play some funky music?" Parissi was inspired to write a song based on the phrase, so he began writing on a drink order pad with a pen borrowed from the bartender. After the band recorded the song, studio engineer Ken Hamann brought the band to the attention of Sweet City Records, distributed by Epic/CBS, which signed the group. Parissi had intended to record the song as the B-side to a cover version of the Commodores' "I Feel Sanctified", but the label suggested it as the A-side instead.
"Play That Funky Music" became a huge hit when released in 1976, peaking at number one on both the Billboard R&B and pop charts. Both the single and Wild Cherry's self-titled debut album went platinum. The band was named Best Pop Group of the Year by Billboard and received an American Music Award for Top R&B Single of the Year as well as a pair of Grammy nominations for Best New Vocal Group and Best R&B Performance by a Group or Duo.
"Play That Funky Music" was the only hit on the album, although "Hot to Trot" was a minor follow-up hit in some non-U.S. markets. The album featured contributions from keyboardist Mark Avsec, who soon thereafter became a permanent member of the band. None of Wild Cherry's three subsequent albums were very popular. Neither Electrified Funk (1977) (which contained the "Play That Funky Music" soundalike single "Baby Don't You Know") nor I Love My Music (1978) produced any top 40 hits, and Only the Wild Survive (1979) did not even produce a top 100 single. The band broke up in late 1979.
Coogie Stoddart returned to perform with Wild Cherry, beginning with the tour to support Electrified Funk, and recorded I Love My Music with the band. Stoddart toured with the group, in support of I Love My Music, but left before Only the Wild Survive was recorded.
Wild Cherry's musical style has been described as funk rock blue-eyed soul, disco, and R&B. The band originally formed as a hard rock band.