Stella Araneta

María Stella Márquez de Araneta (born 17 June 1937) (née Márquez Zawadski), often styled as Madame Stella de Araneta, is a Colombian-Filipino pageant director and beauty queen. She grew up in New York City and moved back to Colombia, where she became a pageant titleholder. As Miss Colombia, she was crowned the first Miss International in 1960. She obtained her Filipino citizenship via naturalization in 1970.
Araneta was the former national director of the Miss Universe and current director for Miss International franchises in the Philippines, under the Binibining Pilipinas organization. She has served as chair of the Binibining Pilipinas Charities Incorporated for fifty years.
Araneta was born in Tumaco, Colombia to Arturo Eduardo Márquez Acevedo, from Tumaco and Stella Zawadski Navia, from Valle del Cauca. She moved to the United States in 1954. She has two younger sisters. At the time, she was a high school student at Marymount School of New York in Manhattan. Initially, her father, a civil engineer, decided to take her out of the school to Colombia on a promise of temporary vacation. As a young student, Araneta classified herself as a Gringa, noting that she was completely unable to relate to the Colombian culture, including its national dance, the cumbia.
After high school, Araneta enrolled in Marymount College, Tarrytown, New York to continue her major both in psychology and the French language. In 1957, she won an honorary prize as a beauty model for Pan American Airlines, though not necessarily a pageant contest. She also represented as Miss Honduras on a local Los Angeles pageant due to its lack of national entry. During that time, she was sent by the nuns from her school as one of the "court princesses" for the 1957 homecoming event in Loyola Marymount University as a gesture of solidarity among affiliated Catholic schools for women.
During her stay in Colombia, Araneta learned the value of social work and became acquainted with the local Roman Catholic Church there to fund charities. The first charity she helped manage was named "Banquet of the Millionaires" through the assistance of a famed Catholic priest, Father Rafael García Herreros (1909–1992). Araneta was chosen as the representative of her country in 1958 by winning three local titles, Miss Tumaco, Miss Nariño and Miss Queen of Spain. Her victory under the department state of Nariño was notable for not having sent a candidate in twelve years while her travel visa permit to stay in Colombia was limited to two months.
During her national competition, she used the Colombian national costume as a Sibundoy Indian princess, wearing a gold headband and a Ruana shawl as a veil. After winning Miss Colombia in 1959, she was personally congratulated and photographed with former Colombian president, Alberto Lleras Camargo.
During the Miss Universe 1960 competition, the swimsuit assigned to her during her national competition was a one piece blue cerulean swimsuit with golden cleavage ornamentation (the other contestants were assigned yellow and pink). Ultimately, she competed and won the title for Señorita Colombia, gaining her access to become the national Colombian representative in Miss Universe 1960 (Top 15 Placement) at 6th-Runner up, then to Miss International 1960 (winner placement) of which she won against Miss India, Iona Pinto of Maharashtra by a score margin of half a point.
She became Miss Colombia in 1959, and competed in the Miss Universe 1960 pageant held in Miami Beach, Florida placing as a top 15 semi-finalist, at 6th—runner up placement.
Accordingly, Colombia sent her again as a national representative through the financial patronage of Max Factor cosmetics. As part of the promotional entourage group, she was given a tour with Conrad Hilton Sr. at the new renovation of the Beverly Hilton hotel. Hilton Sr. himself, jokingly asked Araneta if she would consider marrying his firstborn son and hotel heir Conrad Hilton Jr. in case he divorces again from Patricia McClintock, which consequently occurred in 1965.
At age 23, she competed in the first Miss International pageant held in Long Beach, California in 1960, becoming the first Miss International, and also the first Latin American titleholder in that line of pageants. During the press presentation at the former Lafayette Hotel, Araneta openly declared that she preferred to wear a figure-tight swimsuit that would showcase the pageant body she worked hard to achieve, rather than the loose playsuits sponsored by the pageant organizers. She won the first evening gown competition out of the three rounds at the pageant. Her measurements for the swimsuit competition, which paved the way for her victory, were recorded at 95—62—95 and exactly 170 centimeters tall. Ultimately, she won the title and received the following grand total prizes:
Accordingly, after winning Miss International 1960, the president of Marymount College, Irish Mother Superior Brendan Mairé McQuillan PhD, sent a formal letter to Araneta requesting her to choose a different school due to her active participation in pageantry, namely the swimsuit competition, deemed taboo at the time.
After her championship, Araneta decided to her use her fame to work and was hired as a tourist promoter for a European tour package company, as well as an endorser for the New Year's Day 1961 Rose Bowl and 72nd Tournament of Roses parade in Pasadena, California, where she also met her future husband, Jorge León Araneta. The parade float was titled "Lovely to Look At" and featured Araneta on top of large 17-foot tall fountain with surrounding nine basins of spraying water.
During the Cold War in 1961, she became fearful for her safety and decided to ship back to New York City her most precious belongings, the grand piano of her mother, wedding dresses and wedding crown as well as her evening gown from Miss International 1960 along with its original crown and trophy, for safekeeping at her sister's residence. Accordingly, the goods were heavily damaged by Hurricane Esther, which wrecked the boat in transit.
In the 48th edition of Miss International 2008, Araneta participated as one of the designated panel of judges during the pageant competition held in Macau, China.
She married Jorge León Araneta, a prominent Filipino businessman, at the Metropolitan Cathedral of Saint Peter in Santiago de Cali, Colombia, together having five children. Their grand wedding reception was held in Hotel Alferez Real, a well-known hotel in the city which was demolished in 1972. When Araneta first arrived in Manila, she was dismayed that the country was similar to Hispanic cities and expected a more oriental culture similar to neighboring territories like British Hong Kong and Japan. She toured many parts of the Philippines, then organized by her husband through the Manila City Hall but notes that she was also dismayed at the wide practice of telephone tapping at the time, claiming that private telephone conversations between her husband would be reported in Filipino tabloids the next day.
On her 28th birthday in June 1964, she was assigned by her father-in-law Jesus Amado Araneta y Sitchon as the organizer of Binibining Pilipinas (English: Miss Philippines), which sends its winners to the Miss Universe and Miss International competitions. After the victory of Miss Philippines as the 18th Miss Universe in 1969, Araneta formally obtained her Filipino citizenship in 1970.
Araneta was a principal sponsor to the Roman Catholic wedding of Binibining Pilipinas Universe 2011, Shamcey Supsup. In 2019, after fifty years of service, Supsup succeeded Araneta as the national director of the Philippine franchise of Miss Universe.
Araneta is of Spanish and Polish heritage. Shecollects premium emeralds, a gemstone highly valued in her native Colombia. She is a traveler, along with her husband.
In 2013, Araneta was inducted to the Eastwood City Walk of Fame in Quezon City, Philippines.