Provenza (song)

"Provenza" (Spanish for "Provence"; stylized in all caps) is a song by Colombian singer-songwriter Karol G. It was written by Karol G, Keityn and Ovy on the Drums, and produced by the latter. The song was released on April 21, 2022, through Universal Music Latino, as the lead single from her fourth studio album, Mañana Será Bonito.
At the 23rd Annual Latin Grammy Awards "Provenza" received nominations for both Song and Record of the Year, becoming Karol G's first solo song to be nominated for either category.
The song was announced two days prior to its release on April 19, 2022, through Karol G's social media platforms. The song was released on April 21, 2022.
Produced by Ovy on the Drums, "Provenza" is a song that fuses the tropical rhythms of the afro-beat and reggaeton. Is written in the key of D♭ major, with a moderately fast tempo of 111 beats per minute.
Jessica Roiz from Billboard stated: "From its feel-good melody to its lyrics full of fresh air and freedom, the lilting, calypso-esque dance beat is a whole vibe."
"Provenza" debuted at number 36 on the US Billboard Hot 100 chart dated May 7, 2022. It became the highest debut for a Spanish song by a female artist on the chart's history. The following week the song reached its peak at number 25 on the chart dated May 14, 2022. The song became the highest charting Spanish song by a female soloist on the Billboard Hot 100 chart history, later surpassed by Giraldo herself with "Mi Ex Tenía Razón".
On the US Billboard Hot Latin Songs chart dated May 7, 2022 the song debuted at number 2, becoming Giraldo's highest peaking song as a soloist on the chart. The following week the song reached the top spot on the chart dated May 14, 2022, becoming her first number 1 song as a soloist on the chart and fifth overall.
On the Billboard Global 200 the song debuted at number 15 on the chart dated May 7, 2022. The following week the song reached its peak at number 6. At the time it became Giraldo's highest peaking solo song.
According to the International Federation of the Phonographic Industry (IFPI), it was the twentieth best-selling global single of 2022, earning 920 million subscription streams equivalents globally
The music video for "Provenza" was directed by Pedro Artola and was released on Karol G's YouTube channel on April 21, 2022. The music video takes place throughout the island of Lanzarote.
Giraldo performed the song live for the first time at the Coachella Valley Music and Arts Festival on April 24, 2022 and second time on April 25, 2022. On September 7, 2022, Karol G embarked on the Strip Love Tour, where "Provenza" present during the whole tour set list. At the 23rd Annual Latin Grammy Awards, held on November 17, 2022, Karol G performed a mash-up of "Provenza", "Gatúbela" and "Cairo". On February 19, 2023, Karol G was the headlining act for Viña Del Mar International Song Festival, where "Provenza" was performed. On March 10, 2023, Karol G performed "Provenza" in Puerto Rico for a three-day stadium-show to promote the album Mañana Será Bonito. From August 10, 2023, to July 23, 2024, Karol G embarked on the arena-stadium Mañana Será Bonito Tour, where "Provenza" was present throughout the set list.
A remix version of "Provenza" titled "Provenza (Remix)", was released on August 11, 2023, as part of Mañana Será Bonito (Bichota Season), Karol G's second mixtape.
"Provenza (Remix)" was teased for the first time on the electronic dance music festival Tomorrowland on July 29, 2022, where Karol G performed the song with Tiësto as a surprise appearance. On February 19, 2023, Giraldo was the headlining act for Viña Del Mar International Song Festival, where the song was performed for the second time.
On July 31, 2023, Mañana Será Bonito (Bichota Season) was announced. On August 7, 2023, Giraldo revealed the track list, where "Provenza (Remix)" was featured. The song was released on August 11, 2023, alongside the mixtape's release.