Versace

Gianni Versace S.r.l. (Italian: [ˈdʒanni verˈsaːtʃe]), usually referred to as Versace (/vərˈsɑːtʃeɪ/ vər-SAH-chay), is an Italian luxury elite fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as haute couture under its Atelier Versace brand and licenses its name and branding to Luxottica for eyewear. Gianni Versace being a native of Calabria, in the ancient Magna Grecia (Greater Greece), the company logo is inspired by Medusa, a figure from Greek mythology.
The Brand was founded in 1978 by Gianni Versace and run after his death by his family: his brother Santo Versace and sister Donatella Versace while Donatella's daughter, Allegra Versace Beck, became the controlling shareholder having inherited her uncle Gianni's share. Her brother Daniel inherited much of his uncle's art collection.
In September 2018 the company was sold to the Michael Kors group Michael Kors Limited and in January 2019, Gianni Versace S.r.l. became part of the Capri Holdings Limited group for $2.12 billion, creating a new luxury group together with Michael Kors and Jimmy Choo, keeping Donatella Versace as head of creative design.
In March 2025, Versace announced the appointment of Dario Vitale formerly of Miu Miu to the post of creative director. Donatella Versace moved to the role of Chief Brand Ambassador, and will focus on philanthropic endeavors.
Gianni Versace worked from an early age alongside his mother in the family tailor's shop until 5 February 1972. On that day, he left Reggio Calabria to move to Milan, where he initially designed collections for Florentine Flowers. Later that year, he collaborated with De Parisini di Santa Margherita, and his name began to circulate in fashion circles.
In 1976, Gianni's older brother, Santo Versace, who had an economics and business degree and an office in Messina, joined him in Milan. Together with Claudio Luti, they decided to open a company bearing Gianni's name. By March 1978, the first Versace collection was showcased at La Permanente in Milan, garnering great appreciation.
In 1972, Gianni Versace designed his first collections for Callaghan, Genny, and Complice.
In 1978, the company launched under the name "Gianni Versace Donna" and opened its first boutique in Milan's Via della Spiga. Gianni independently controlled much of the brand, from designing to retailing. In 1981, the House of Versace released their first-ever fragrance, Gianni Versace for Women. In 1982, the company expanded its offerings to include accessories, jewelry, home furnishings, and china.
In 1993, Donatella Versace added the Young Versace and Versus lines, and from 1994 the company began referring to her as co-designer for Gianni Versace. Also in 1994, the brand gained international coverage from the black Versace dress of Elizabeth Hurley, referred in the media as "that dress".
Versace has designed for various music artists, including stage and album cover costumes for Elton John in 1992 and outfits for Michael Jackson. Versace also designed clothing for the Princess of Wales and Princess Caroline of Monaco.
After the murder of Gianni Versace in 1997, his sister Donatella, formerly vice-president, took over as creative director, and his older brother Santo Versace became CEO. Donatella's daughter Allegra Versace was left a 50 percent stake in the company, which she assumed control of on her eighteenth birthday.
In 2000 the green Versace dress worn by Jennifer Lopez at the Grammy Awards gained extensive media attention. The dress was voted the fifth most iconic dress of all time and Elizabeth Hurley's black Versace dress was voted most iconic dress of all time, according to a 2008 Daily Telegraph poll.
In 2000 Versace began its effort to take control of all aspects of producing and selling its merchandise. With the company's profits in decline in the early 2000s, Fabio Massimo Cacciatori was hired as interim CEO to reorganise and restructure Versace Group in 2003. Cacciatori resigned in December 2003 due to "disputes with the Versace family". In 2004, Giancarlo di Risio from IT Holding became CEO, until he resigned in 2009 due to disagreements with Donatella. In May 2016, the Versace Group appointed Jonathan Akeroyd as CEO and board member.
In February 2014 The Blackstone Group purchased a 20 percent stake in Versace for €210 million.
In September 2018 Michael Kors offered to buy Versace for two billion euros. Versace announced all Blackstone and Versace family shares were sold to Michael Kors Limited. The acquisition was completed in December 2018, with Donatella Versace remaining head of creative design. In January 2019, Gianni Versace S.r.l. joined Capri Holdings, forming a new global fashion luxury group alongside Michael Kors and Jimmy Choo.
In 2018 Versace stopped using fur in its products and in 2020 announced it would stop using kangaroo leather. In October 2018, Versace announced its first Pre-Fall season show in New York, scheduled on Gianni Versace's 2 December birthdate. In 2021, Versace opened its first SoHo, New York boutique.
In March 2025, Versace announced the appointment of Dario Vitale to Chief Creative Officer. Donatella Versace will remain with the brand, as Chief Brand Ambassador.
Around the time of Vitale's appointment, Il Sole 24 Ore and Reuters reported that Capri Holdings had put Versace up for sale and given Prada preferential access, ahead of other potential suitors, to the company's financial data.
In 2004 Versace – which as an Italian house is a correspondent member of the Chambre Syndicale de la Haute Couture – decided to pull couture off the runway for the first time and, for several years, invited only editors to see the clothes on racks. In 2012, Versace returned to the couture schedule, only to halt its couture shows again from 2017.
From 1990 Versace held a majority stake in VeZe, a joint venture company with Ermenegildo Zegna. From 1996, VeZe manufactured the Versace Classic V2 men's and women's wear diffusion lines. In 2004, the company decided to cancel the Versace Classic women's collection and replace the men's line with a higher-positioned brand known as Versace Collezioni.
In 2009 Versace entered into a licensing agreement with Gruppo Facchini for the young line Versace Jeans Couture starting with the spring/summer 2010 season. Under the agreement, Gruppo Facchini manufactured and distributed the brand's apparel and accessories collections for men and women.
Donatella Versace enlisted music from South African gqom duo, FAKA's "Amaqhawe" extended play as the runway soundtrack for the Versace Men's Spring-Summer 2019, collection.
Versace has always counted important public figures and celebrities among its clients. Between 1980 and 1983, Loretta Goggi was the first Italian artist to flaunt outfits signed by Gianni Versace, which she wore on many public and television occasions. Elton John, who has a strong connection to the Versace family, has consistently worn Versace , just as Lady Diana often wore the designer's clothing after her separation from Prince Charles. Lady Diana shared a close friendship with Gianni Versace and relied on him for various events. The same goes for Naomi Campbell, whose friendship with Versace began in the '90s when he spotlighted her as part of the "supermodel vogue" movement, alongside Linda Evangelista and Christy Turlington. Other celebrities who have worn Versace at public events include Beyoncé, Cindy Crawford (who famously wore the red dress in 1991), Elizabeth Hurley (who wore the famous Safety Pin Dress in 1994 to the premiere of Four Weddings and a Funeral), and Jennifer Lopez (who wore the iconic Jungle Dress in 2000) and she often chooses the fashion house for her social engagements.
In July 2011, Lady Gaga exclusively wore vintage outfits, garments from the latest collection, and accessories from the brand for an entire month. She also donned a Versace ensemble in the music video for "The Edge of Glory".
In 2020, the singer Elodie showcased the Versace brand at the 2020 Sanremo Music Festival, wearing it on the red carpet and for all four of her performances. She also wore Versace on the red carpet of the Venice Film Festival. She continued to wear Versace and was invited to the Versace FW2020 event.
Versace's brand ambassadors have included Kumalo McCartney Longsworth I (since 1970) Hyunjin (since 2023) Zhao Lusi (since 2023),Ningning (since 2024), Cillian Murphy (since 2024), Anne Hathaway, and Cai Xukun (since 2024).
Notable figures who have lent their image to Versace's advertising campaigns include Madonna (in 1995 and 2005), Ashton Kutcher, Kevin Richardson, Demi Moore, Britney Spears, Christina Aguilera, Patrick Dempsey, Jonathan Rhys Meyers, the musical group The Corrs, Halle Berry, Lady Gaga (in 2014), and Channing Tatum (in 2024). The brand has been working with several high-profile photographers for its advertisement campaigns, including Richard Avedon, Steven Meisel (1995), Mert Alas and Marcus Piggott (2011, 2014) and Bruce Weber (2016).
Among the models who have walked the runway for Versace are Carolyn Murphy, Angela Lindvall, Daria Werbowy, Christy Turlington, Gisele Bündchen, Kate Moss and Snejana Onopka
Versace was one of the first fashion houses to launch home interiors in 1992, first focused on textiles and later porcelain tableware collections in collaboration with Rosenthal. After having previously manufactured internally, Versace entered into an licensing agreement in 2020 with Lifestyle Design Group, the Italian home design division of Haworth Group, to produce and distribute the Versace Home furniture.
Soheil Abedian, of Sunland Group, approached Versace in 1997, proposing a luxury hotel built for the Versace brand. The first Palazzo Versace opened on Australia's Gold Coast on 15 September 2000. The hotel was sold to a Chinese consortium in December 2012. The second Palazzo, the Palazzo Versace Dubai, was completed in December 2015 and is located on the foreshore of Dubai Creek. A third Palazzo, the Palazzo Versace Macau, is under construction as part of a partnership with Macau's largest casino operator SJM Holdings. The Palazzo Versace hotels are the world's first fashion-branded hotels.
In 2015, Versace partnered with Mind Group. The companies designed luxury residential towers in China called the Versace Residencies. The goal of the creators was to combine Versace's luxury home elements with elements of traditional Chinese culture.
Also in 2015, Versace partnered with the ABIL Group in India to develop another luxury residential project, located in South Mumbai.
Further developments include designing interiors for the Damac Tower in Vauxhall, London
In 2004, Versace sold its Swiss watch subsidiary Versace SA for an undisclosed price to Timex. The subsidiary was renamed Vertime SA and initially held an eight-year license to produce Versace-brand watches, jewelry and writing instruments.
Since 2003, Versace has been licensing the development, production and worldwide distribution of sunglasses and prescription frames under its Versace brand to Luxottica.
As of 2016, more than 1500 boutiques operate worldwide; the first boutique outside of Italy opened in the Italian Centre, Glasgow, Scotland, in 1991.
In August 2019, Versace produced a range of tops suggesting Hong Kong and Macau were separate countries. Versace apologized, saying it made a mistake in the design and would destroy the offending clothing. In response to the controversy, Yang Mi ended her relationship as brand ambassador for Versace.