RANS Entertainment

RANS Entertainment (short for Raffi Ahmad & Nagita Slavina Entertainment) is an Indonesia entertainment media business entity that focuses on social media platforms, YouTube channels, production houses, offline events, digital agencies, community activation and branding collaboration with various groups. RANS was formed by the couple Raffi Ahmad and Nagita Slavina. RANS Entertainment was founded on December 27, 2015.
RANS Entertainment is a YouTube channel and production house owned by Raffi Ahmad and Nagita Slavina. The name RANS comes from a combination of the names Raffi Ahmad (RA) and Nagita Slavina (NS). Both of them chose YouTube as the initial medium for broadcasting RANS Entertainment because Nagita Slavina felt freer to express herself through YouTube than television.
Raffi Ahmad's initial goal in creating the RANS Entertainment YouTube channel was to capture moments with his family. RANS Entertainment's first content contains videos discussing facial makeup. As time went by, Raffi saw a good income opportunity through YouTube AdSense.
On October 26, 2021, RANS announced their partnership with Emtek Group. RANS also announced that Kaesang Pangarep had been appointed as commissioner of their company.
In an interview with CNBC Indonesia in early 2022, Raffi Ahmad said that the RANS Entertainment company had achieved profit and was planning to conduct an initial public offering. Raffi claims that RANS Entertainment no longer only relies on YouTube channels, but has other business lines such as managing sports fields at Pantai Indah Kapuk. Economic observer from the Institute for Development of Economics and Finance, Nailul Huda, said that RANS was not ready to carry out an initial public offering in 2022, because it still relied on the big name of its owner.
In February 2022, RANS announced via press release that it was investing in audio content application Noice. RANS injected capital amounting to IDR 35.75 billion to the owner of Noice, Mahaka Radio Integra, for the development of the application
On August 16, 2018, RANS Entertainment created a special channel for the music genre, namely RANS Music which has 972 thousand subscribers as of August 2023.
On September 30, 2019, RANS Entertainment released the web series My Dreams Become Real, starring the top 5 alumni of Indonesian Idol Junior (third season). Apart from that, RANS Entertainment also produces the animated series Si Aa which tells the story of Rafathar Malik Ahmad's daily life with his family and several fictional characters. The series premiered on May 23, 2020. This series was also broadcast on ANTV to celebrate Rafathar's 5th birthday.
On June 18, 2020, at 20.00 WIB, RANS Entertainment started a live broadcast that lasted 30 hours. The broadcast featured 22 pieces of content, watched by more than 4 million people, and featured several public figures, such as Ari Lasso, Gading Marten, Nikita Mirzani, Olla Ramlan, and Rizky Febian. This broadcast earned the RANS Entertainment YouTube channel a MURI record for the category of Live Broadcast of Family Events with the Most Viewers and the category of Live Broadcast of Family Events via YouTube and Facebook for the longest time.
In July 2020, RANS Entertainment created a PUBG division in RANS Esport with the team name RANS Glory.
At the Indonesia Brand Forum 2021, RANS Entertainment announced that they would launch a playground project in the Pantai Indah Kapuk area.
On March 16, 2022, it was announced that RANS Entertainment was collaborating with VCGamers to create a metaverse called RANSVerse.
According to Social Blade data in 2019, Raffi and Nagita as owners of the YouTube channel RANS Entertainment are the second richest YouTube celebrities in Indonesia (after Atta Halilintar) with estimated income from YouTube of between IDR 448 million to IDR 7.1 billion per month. Data from the same source the following year placed RANS Entertainment as the YouTuber with the 4th most subscribers, with monthly income that could reach IDR 7.9 billion.
Research by Ega Maulana and others states that the loyalty of subscribers to the RANS Entertainment YouTube channel is closely related to their satisfaction with RANS videos and has little to do with the company's image. The book Entrepreneurship Changing Times says that netizens like content about children of artists, such as the daily life of Rafathar, who is Raffi and Nagita's son.
Apart from that, RANS Entertainment is also creating a start-up business project with a metaverse concept with VCGamers called RANSVerse. VCGamers officially received funding from RANS Ventures owned by celebrity couple Raffi Ahmad and Nagita Slavina and Beenext. Unmitigated, the funds disbursed by the two parties for VCGamers were worth US$2.6 million. If converted into rupiah, the funding obtained by VCGamers is worth IDR 37 billion.