Margarita (2024 TV series)

Margarita is an Argentine-Uruguayan fantasy teen comedy-drama television series created by Cris Morena for Max. It is a spin-off and sequel to Morena's Argentine telenovela Floricienta (2004–2005). The series follows Floricienta's orphaned daughter as she participates in a talent competition organized by her aunt Delfina Santillán and begins to discover her own true story.
The 40-episode first season was released on Max on September 2, 2024. In February 2025, the series was renewed for a second season.
The story of the series is set several years after the events of Floricienta, and revolves around Margarita (Mora Bianchi), the daughter of Florencia and Máximo, who is unaware of her true origins and has gone through several foster homes.
After stumbling upon a trendy arts center that offers a series of scholarships for talented young artists, Margarita decides to audition. The place is run by Delfina Santillán (Isabel Macedo), who after the encounter begins to suspect that the teenager could be the legitimate daughter of Florencia and Máximo, her sister and brother-in-law, and therefore the heir to the throne of the Kingdom of Krikoragán and all its fortune, which she stole.
From her discovery, Delfina realizes that the entire company she built based on lies, including the adoption of an orphan to pass her off as Florencia's daughter in order to appropriate the entire inheritance, is at risk of being destroyed after the appearance of Margarita, who is the true heir to the entire estate.
In June 2022, it was reported that Cris Morena had begun developing a series in co-production with WarnerMedia Latin America for HBO Max with Leandro Calderone as the screenwriter. Almost a year later, in April 2023, it was confirmed that the title of the series would be Margarita and that it would be a spin-off of the telenovela Floricienta that ran successfully between 2004 and 2005, and that it was broadcast and adapted in several countries.
In late February 2025, it was announced that the series had been renewed for a second season.
The first confirmed cast member for the series was Isabel Macedo, who reprised her role as villain Delfina Santillán. In August 2022, Tomás Benítez, a student at Otro Mundo –an artistic training school founded by Cris Morena– was cast. In April 2023, Graciela Stefani, María del Cerro, Martín Seefeld and Julia Calvo were cast. Stefani reprised her well-known role as Malala. In June, Mora Biachi, also a student at Otro Mundo, was announced as the protagonist of the series, in the role of Margarita.
In October 2023, it was announced that Benjamín Rojas would make a special appearance in the series, reprising his role as Franco Fritzenwalden. In November, once filming was completed, Ramiro Spangenberg was confirmed as the male lead, while the rest of the young cast was confirmed in December, consisting of Mateo Belmonte, Lola Abraldes, Joaquín Reffico, Pilar Masse, Pamela Baigún, Martiniano Rodríguez, Antonella Podestá and José Barbeito, all of whom were students at Otro Mundo.
Filming of the series began on July 24, 2023, and took place entirely in Montevideo, Uruguay. It was a co-production between Cris Morena Group and the Uruguayan company Cimarrón Cine. Some Montevideo landmarks and well-known establishments were filmed for the series, such as the Hotel Carrasco, the Rambla, the Aurelio Berro Mansion, Reus al Norte and the central business district.
In March 2024, Cris Morena and Max published the first trailer for the series, revealing that it would premiere that year. In August it was revealed that the 40-episode series would premiere on September 2 and that 5 episodes would be released per week. In addition, it was confirmed that the television station Telefe had partnered with Max to also broadcast the series.