Cowboy Carter

Cowboy Carter (also referred to as Act II: Cowboy Carter) is the eighth studio album by American singer Beyoncé, released on March 29, 2024, via Parkwood Entertainment and Columbia Records. A concept album, Cowboy Carter is the second of a planned trilogy of albums, following Renaissance (2022). Beyoncé conceived Cowboy Carter as a journey through a reinvention of Americana, spotlighting the overlooked contributions of Black pioneers to American musical and cultural history.
Variously classified as a country pop, country, western, and Americana album, Cowboy Carter blends together diverse Southern sub-genres that Beyoncé listened to when growing up in Texas, including zydeco, rock and roll, folk, rhythm and blues, psychedelic soul and bluegrass. Conceptually, the album is presented as a radio broadcast, with country singers Dolly Parton, Linda Martell and Willie Nelson acting as disc jockeys. The album's songs feature rising Black country artists such as Shaboozey, Tanner Adell, Brittney Spencer, Tiera Kennedy, Reyna Roberts and Willie Jones. The music is driven by a range of acoustic instruments played by musicians including Stevie Wonder, Paul McCartney, Nile Rodgers, Gary Clark Jr., Adam Granduciel, Robert Randolph, Jon Batiste, and Rhiannon Giddens.
Cowboy Carter was met with universal acclaim and appeared on multiple year-end lists; critics felt that the album's genre experimentation, expansive scope and eclectic references aided an ambitious reimagining of Americana and country through the lens of their Black roots. The album increased the listenership of country music, drove cultural conversations on Black musicians' place within the genre, boosted the careers of rising country artists, and increased the popularity of Western wear and culture. Cowboy Carter received eleven nominations at the 67th Annual Grammy Awards, becoming the third-most nominated album in Grammy history. It won Best Country Duo/Group Performance (for "II Most Wanted"), Best Country Album and Album of the Year. Beyoncé is the first Black artist to win the former, and the first Black woman since Lauryn Hill in 1999 to win the latter.
Cowboy Carter debuted at number one in several countries and broke multiple chart and streaming records. In the United States, Cowboy Carter became Beyoncé's eighth consecutive number-one album on the Billboard 200 and the first album by a Black woman to top the Top Country Albums chart. The album was supported by three singles, "Texas Hold 'Em", "16 Carriages" and "II Most Wanted", with the first becoming Beyoncé's ninth U.S. number-one single and the first country song by a Black woman to top the Billboard Hot 100 and Hot Country Songs charts. The Cowboy Carter Tour was announced on February 1, 2025, beginning on April 28, 2025.
Beyoncé was born and raised in Houston, where the city's cowboy heritage and country and zydeco music played a role in her upbringing. She listened to country music from an early age, particularly from her paternal grandfather, and her family attended the Houston Livestock Show and Rodeo every year in western clothing. She performed at the Rodeo four times between 2001 and 2007, and has continued to celebrate her country and Southern roots throughout her career.
Beyoncé first released an original country song in 2016: the track "Daddy Lessons" on her sixth studio album Lemonade. Beyoncé, together with the Chicks (who had previously covered the song), performed the track at the 50th Annual Country Music Association Awards on November 2, 2016. The performance was largely praised by critics and gave the Country Music Association Awards their highest viewership in history; however, it was also met with backlash, with some country music fans criticizing Beyoncé's attendance and claiming she did not belong in the genre. The Country Music Association deleted all promotional posts about Beyoncé's performance, which was seen by some observers as succumbing to the pressure from conservative and racist viewers. In December 2016, The Recording Academy's country music committee rejected "Daddy Lessons" for consideration for a Grammy Award, with publications reporting that the song was not seen as being "country enough".
This experience led to the creation of Cowboy Carter. Beyoncé explained how it was made clear to her that she was not welcome in the country music space, which encouraged her to explore the musical history of the genre rather than letting the critics force her out of it. She delved into the history of country music and Western culture and researched its African-American roots. She studied "our rich musical archive" and learned from educators who had long advocated for a re-education on the Black roots of country music. She also read that, historically, half of cowboys were Black, which made her realize how much of the Black, brown and Native cowboy stories are missing in American history. This was the inspiration for her 2021 "Ivy Park Rodeo" clothing collection. Following this research, Beyoncé conceived Cowboy Carter as a journey through a reinvention of Americana, in which she redefines its boundaries and spotlights overlooked contributions of African Americans to diverse musical genres, Southern and Western culture, and American history. Collaborator Rhiannon Giddens said Beyoncé did not intend to create a typical crossover country album, but instead wanted to explore her family's roots through music.
Cowboy Carter was over five years in the making. Beyoncé began to write the album in 2019, then recorded during the COVID-19 pandemic, which she described as her most creative period. The album forms "Act II" of a trilogy project that Beyoncé recorded during this period. The first act, Renaissance (2022), is primarily a house and disco record highlighting and celebrating the Black progenitors of dance music, leading some to believe that each album of the trilogy would aim to explore the Black roots of a different musical genre. Cowboy Carter was originally intended to be released before Renaissance, but Beyoncé changed the order in response to the pandemic.
Between 2020 and 2024, Dolly Parton often said that she would like Beyoncé to cover her song "Jolene".
Beyoncé recorded around 100 songs for the album. Each song is its own reimagined version of a Western film, including Five Fingers For Marseilles (2017), Urban Cowboy (1980), The Hateful Eight (2015), Space Cowboys (2000), The Harder They Fall (2021), Killers of the Flower Moon (2023), Thelma & Louise (1991) and O Brother, Where Art Thou? (2000).
Variously classified as a country, western, Americana, pop, and R&B album, Cowboy Carter blends together various styles of music that Beyoncé listened to when growing up in Texas, including zydeco, rock and roll, psychedelic soul, rhythm and blues, funk, gospel, bluegrass, opera, rock, honky-tonk and go-go. The album also fuses in more contemporary and international musical styles, such as house, Jersey club, flamenco, funk carioca, fado and Irish folk. Beyoncé's experimentation with musical styles on Cowboy Carter aims to break down the limitations placed on genre-based music, in the service of redefining the boundaries of Americana. The album's genre experimentation received significant discussion in the media, with publications describing the album as "genre-busting", "genre-defying", "genre-bending" and "genre-blending". Music critics differed in their classification of the album: some simply defined it as "country" or "country-and-Western", while others opined that the album is not a country album per se but uses country signifiers to explore various genres. Beyoncé herself said about Cowboy Carter: "This ain't a Country album. This is a 'Beyoncé' album." USA Today's Kofi Mframa said this description was a "resounding testament to Beyoncé's long history of refusal to adhere to the traditional confines of genre".
The album is presented as a broadcast by a fictional Texas radio station, with country singers Dolly Parton, Linda Martell and Willie Nelson acting as radio DJs. The album features rising country artists Tanner Adell, Brittney Spencer, Tiera Kennedy, Reyna Roberts, Shaboozey and Willie Jones. The album is cyclical, with the final note looping seamlessly into the beginning of the first track (which begins "Nothing really ends") in the same manner as James Joyce's Finnegans Wake (1939), according to The Washington Post's Shane O'Neill. The album features a range of acoustic instruments played by musicians including Stevie Wonder on harmonica, Paul McCartney and Nile Rodgers on guitar, and Rhiannon Giddens on banjo.
On February 11, 2024, during Super Bowl LVIII, Verizon aired a commercial starring Beyoncé entitled "Can't B Broken", in which she tried to "break the Internet" through increasingly outlandish means, such as releasing a jazz saxophone record, performing on top of Sphere in Las Vegas, building an artificial intelligence (AI) version of herself, launching a collection of Barbie-like dolls dubbed "BarBey", announcing her candidacy for a fictional political position, and flying into space for a performance. After all of the ideas proved unsuccessful, Beyoncé concluded the commercial by remarking: "Okay, they ready. Drop the new music".
After the commercial aired, Beyoncé released a teaser video for Act II on Instagram. Directed by British artist and filmmaker Nadia Lee Cohen, the video pays homage to Paris, Texas (1984), references border blasters and features Chuck Berry's 1955 track "Maybellene". The same day, the singer's official website was updated to announce her eighth studio album, with the placeholder name Act II, scheduled for release on March 29. Subsequently, the album's two lead singles, "Texas Hold 'Em" and "16 Carriages", were simultaneously made available for digital download and streaming. On March 12, Beyoncé announced the album would be titled Cowboy Carter via a teaser poster of a western saddle with a sash. With this she listed album merchandise of limited-edition CDs with a bonus track, T-shirts and vinyl variants in red, white, blue and standard black.
On March 19, 2024, Beyoncé revealed the album cover via Instagram, and said there would be "surprises" and collaborations on the album. On March 20, she revealed a limited edition exclusive cover, wearing a sash that reads "act ii BEYINCÉ", referencing her mother Tina's generational family surname. Taglines and film stills for the album were projected onto various museums in New York City. One of these was an unauthorized projection onto the Solomon R. Guggenheim Museum, who genially responded by posting Franz Marc's 1910 painting Three Horses Drinking with the Texas Hold 'Em-inspired caption "This ain't Texas". Beyoncé also posted co-ordinates to the museum on her Instagram story.
On March 27, Beyoncé posted a graphic to Instagram of the album's tracklist inspired by vintage posters from the Chitlin' Circuit era. It revealed collaborations with Dolly Parton and Willie Nelson, as well as a cover of the former's "Jolene", and "The Linda Martell Show". The latter song references Linda Martell, the first Black woman to achieve commercial success in the country genre.
The CD release comes in four variants, each with a different rear cover depicting Beyoncé. It was released in Japan on March 29 and on April 12 in Europe. After the album's release, fans reported that their pre-ordered physical vinyl and CD copies were missing numerous tracks, with some asking for refunds.
The American clothing company Levi Strauss & Co. saw an opportunity to better market their brand to a female audience after their product inspired the Cowboy Carter track "Levii's Jeans". On September 30, 2024, the brand announced a global campaign with Beyoncé titled "Reiimagine" that will stretch into 2025. It is based on women's history with the brand and is split into four chapters, the first being a reimagined commercial of the company's 1985 "Laundrette" television spot, and the second being "Pool Hall". Levi's have described the partnership as "the biggest one [they've] ever done," and expect Beyoncé's impact to help bring in a boost to $2 billion in sales.
On November 17, 2024, it was revealed that Beyoncé would perform a Cowboy Carter medley as a halftime show of the National Football League (NFL) match game between the Houston Texans and the Baltimore Ravens during Christmas Day, with the event being available on Netflix. After the broadcast performance, Beyoncé tweeted a short video clip with the caption “Look at that horse” and a stated date for January 14, 2025, within the visualizer, which led to speculations about a promotional concert tour for the album. Nevertheless, the Cowboy Carter Tour was officially announced on the late night of February 1, 2025, while 22 initial dates across the U.S., England and France were revealed on February 2.
The Cowboy Carter album cover was shot by Blair Caldwell, a Los Angeles-based photographer who is from Texas. Much like the cover for Renaissance—which saw Beyoncé sitting atop a stationary disco ball horse—the Cowboy Carter artwork sees Beyoncé atop a gray horse at a gallop. She rides the horse while sitting sideways (historically, sidesaddle riding was associated with high-status women), dressed in red, white and blue clothing, wearing a cowboy hat and a sash reading "Cowboy Carter". She holds the horse's reins in one hand and a large American flag in the other. The imagery is reminiscent of rodeo queens, who often are asked to carry the American flag in a rodeo grand entry.
The album cover was a topic of discussion and dissection by critics. Francesca T Royster, professor at DePaul University and author of Black Country Music: Listening for Revolutions, wrote: "The aesthetic choice is bold and seems to be signaling the ways that Beyoncé is putting herself into conversations about nationalism, a theme very much central to discourses about country music, patriotism and authenticity, from the times of its origins." Critics suggested a variety of inspirations and allusions for the cover, including presidential portraits, Jacques-Louis David's Napoleon Crossing the Alps (1801–1805), Marina Abramović's The Hero (2001), Kehinde Wiley's Equestrian Portrait of King Philip II (Michael Jackson) (2009), the Bill Pickett Invitational Rodeo, and Eadweard Muybridge's The Horse in Motion (1878).
The album is titled after a character "Cowboy Carter", who is inspired by the original Black cowboys of the American West. Beyoncé explained: "The word cowboy itself was used in a derogatory way to describe the former slaves as 'boys', who were the most skilled and had the hardest jobs of handling horses and cattle, alike. In destroying the negative connotation, what remains is the strength and resiliency of these men who were the true definition of Western fortitude."
Cowboy Carter was met with critical acclaim upon release, with some describing it as a "masterpiece". Critics praised Beyoncé's blending of diverse musical genres and vocal performance, and described the album as both a grand political statement and a personal ode to Beyoncé's roots. On the review aggregator website Metacritic, the album received a weighted average score of 91 from 100 based on 22 reviews, indicating "universal acclaim".
Critics lauded Cowboy Carter as an exploration and reinvention of Americana, as well as a celebration of Black southern culture and its contribution to the country music genre. The Atlantic's Spencer Kornhaber and the Evening Standard's Gemma Samways noted that the album experiments with the touchstones and musical traditions of country and Americana in order to explore its Black cultural roots. Maria Sherman of the Associated Press wrote that the "eclectic" and "epic" album "redefines American style" and requires close examination of its references, themes and messages for full enjoyment. HipHopDX's Tai Saint-Louis described the album as a reclamation of both the "deep roots from which Beyoncé has crafted her artistry" and "the many branches that have sprouted from Black music in America". Variety's chief music critic Chris Willman characterized the album as a "piece of agitprop and socially significant performance art" that both reflects and impacts the history of Black music and country.
Critics commended the album for what they described as its ambitious experimentation with music genres, with Beyoncé reimagining country music in her image. Neil McCormick of The Telegraph felt the album pushed the boundaries of genres and mixed diverse musical styles as a polemic against the conservatism of the country genre. Clash and Billboard characterized the album as an ethnomusicological study that venerates the breadth of musical subcultures of the American South, while The New York Times critic Ben Sisario described the album as a "broad essay" both on popular music and on genre as a concept. The Independent's Helen Brown and The Sydney Morning Herald's Robert Moran opined that Beyoncé's genre experimentation is in the service of celebrating the overlooked pioneers of country music while spotlighting up-and-coming Black musicians. Robert Christgau said that, while the quality of the songwriting diminishes slightly toward the end, Cowboy Carter's confident and "impressive variety" shows Beyoncé to be "our greatest female pop singer", as well as a "pretty darn good songwriter", with a considerable stake in the country sphere.
Many critics praised the album's "ambitious" scope and "cinematic" grandiosity, likening it to a Western epic. The Financial Times's Ludovic Hunter-Tilney compared the album to a blockbuster historical epic, with its "impressive, very American aura of importance" and "the sense that history is not only being told but also made". NPR's Sidney Madden equated each of the tracks to a "full-length film full of scenic grandeur, character and conflicts" that can be dissected and discussed. Sisario opined that the album in its entirety works as film, writing that Cowboy Carter is the central character in a narrative about tackling American cultural history. Writing for the roots music journal No Depression, John Amen commented, "While 2022's Renaissance spotlighted [Beyoncé] as a global MC throwing the party of the decade, Cowboy Carter, framed as Renaissance's Act II, paints her as a torchbearer and synthesist, an auteur equally adept at playing the archivist and the cultural midwife". Some critics felt that the album would fare better if it were split by musical style. Petridis wrote that while the album may have worked better as a double-disc, "its wild lurches into eclecticism are the point" and demonstrates Beyoncé's "impressive" ability to "bend musical styles to her will".
Cowboy Carter appeared on several publications' rankings of the best albums of 2024, including number-one features on Business Insider, Esquire, The Houston Chronicle, People and USA Today. It was placed second by Billboard, Entertainment Weekly, PopMatters, The Telegraph and Rolling Stone, and within the top ten by The A.V. Club, Complex, Consequence, Double J, The Guardian, The New Yorker, NME and Taste of Country. Publications that featured Cowboy Carter in the top 25 of their lists include Clash, Dazed, The Independent, Los Angeles Times, The Ringer, Slant, Time Out, The Times and Yardbarker. The record was also mentioned in unranked lists by AllMusic, Associated Press, Cosmopolitan, HuffPost, NPR, The Tennessean, Uproxx and Vogue.
On individual critics' lists, while The Philadelphia Inquirer's Dan DeLuca numbered Cowboy Carter at the fourth position, The Atlantic's Spencer Kornhaber at fifth, and Sound Opinions' Jim DeRogatis at eleventh, the album was, respectively, ranked second and seventh by Variety's Willman and Steven J. Horowitz, and tenth and fifteenth by The New York Times' Lindsay Zoladz and Jon Caramanica. Mesfin Fekadu of The Hollywood Reporter listed the release at first place.
Cowboy Carter earned the most nominations at the 67th Annual Grammy Awards, with 11 nominations across multiple genres, including pop, country, Americana and melodic rap. It is the third-most nominated album in Grammy history, behind Michael Jackson's Thriller (1982) and Quincy Jones' The Dude (1981), and the most nominated album by a woman. Additionally, Cowboy Carter increased Beyoncé's career total nominations to 99, breaking her tie with Jay-Z to become the most nominated artist of all time. She joined Kendrick Lamar and Jon Batiste as the artists who received the third-most nominations in one night. Recording Academy CEO Harvey Mason Jr. declared Cowboy Carter's broad nominations as a "really impressive" feat, explaining that because Grammy voters are limited to voting in particular fields, Beyoncé's nominations across genres shows that "totally different subsets of voters all really resonated with the music". The album won Best Country Duo/Group Performance for "II Most Wanted", Best Country Album and Album of the Year. Beyoncé sent her Album of the Year Grammy to Linda Martell, according to Martell's granddaughter.
Cowboy Carter did not receive any nominations at the 58th Annual Country Music Association Awards, in a move widely criticized as an egregious but predictable snub. Several publications attributed the snub to conservatism and racism against Black artists in the country music industry. Cowboy Carter collaborator Shaboozey, who received his first two CMA Awards nominations, expressed his gratitude for Beyoncé following the snub, writing: "Thank you Beyoncé for opening a door for us, starting a conversation, and giving us one of the most innovative country albums of all time".
Cowboy Carter landed Beyoncé her biggest streaming week ever and broke streaming records on several platforms. On Spotify, the album became one of the most-streamed albums in a single day in 2024, the biggest debut of the year for a country album, and the biggest debut ever for any album by a Black woman, with over 76 million streams globally in its first day. Cowboy Carter also marks the most first-day streams for a country album by a female artist in the history of Amazon Music.
Cowboy Carter also broke several chart records. In the United States, Cowboy Carter debuted at number one on the Billboard 200, with 407,000 album-equivalent units. In doing so, Beyoncé became the first woman and second artist overall to debut her first eight albums at number one. Cowboy Carter debuted at number one on the Americana/Folk Albums, and Top Country Albums charts, making Beyoncé the first Black woman to have a number-one country album. The album remained atop the Billboard 200 for two weeks, her first multi-week number one since 2013's Beyoncé. All 23 eligible songs on Cowboy Carter debuted on the Billboard Hot 100, giving African-American country artists Martell, Adell, Kennedy, Roberts, Spencer, Jones and Shaboozey their first chart entries and bringing Beyoncé's career total Hot 100 entries to 106, the third highest for a female artist. Beyoncé also topped eighteen Billboard charts the week of Cowboy Carter's release, including the Artist 100, Hot 100 Songwriters and Hot 100 Producers; she also became the first artist to simultaneously hold the number one positions on both the Top Country Albums and the Billboard Dance/Electronic Albums charts, with Renaissance atop the latter.
By its fourth day of release, Cowboy Carter was outselling the rest of the week's top five bestselling albums combined in the UK. The album debuted at number one on the UK Albums Chart selling 40,000 copies in its first week. This became Beyoncé's fifth album to do so as a solo act, and her sixth including Destiny's Child's discography. The album also debuted at number one on the Official Vinyl Albums Chart and has spent eight consecutive weeks at number one on the UK Country Albums Chart, becoming the first album by an African American female artist to reach the top spot on that chart. With "Texas Hold 'Em" returning to number one on the UK Singles Chart concurrently with the album's release, Beyoncé topped both charts simultaneously for the first time since Dangerously in Love and "Crazy in Love" did so in 2003. Beyoncé also became the first Black artist to top the UK Charts with a country album and the first artist to simultaneously top the Album Chart and Singles Charts with a country album and a country single.
In Canada, the album debuted at number one on the Canadian Albums Chart, becoming Beyoncé's fifth album to achieve this as well as her tenth top-ten project in the country. Twenty out of 23 eligible songs on Cowboy Carter debuted on the Canadian Hot 100, giving African-American country artists Martell, Adell, Kennedy, Roberts, Spencer, Jones and Shaboozey their first chart entries and bringing Beyoncé's career total Canadian Hot 100 entries to 84.
In Australia, the album debuted at number one on the ARIA Albums Chart, becoming the singer's fourth consecutive project to achieve this since Beyoncé (2013). It also became the first country-genre album by a female artist to top the chart since 2017, when the top position was occupied by Shania Twain's Now. The album remained atop the ARIA Chart for two consecutive weeks.
In Germany, the album debuted atop the German Albums Chart, becoming Beyoncé's first number one album as a solo artist since Dangerously in Love topped the chart in 2003.
Upon release, Cowboy Carter had a significant impact on music, fashion, business and culture, with Stevie Wonder and Variety's Chris Willman suggesting it may be the most-discussed album of the 21st century. Cowboy Carter was widely discussed in the media following its release, with all major news networks broadcasting features exploring the impact of the album. CNN released a documentary on Max titled Call Me Country: Beyoncé & Nashville's Renaissance, which explores the album's impact on the country music landscape and the inclusion of Black artists within the genre. An episode of Nightline focused on the album and its impact on the country music space.
Cowboy Carter increased the listenership of country music and made it more accessible to new audiences, with publications describing it as "a cultural shift", "a watershed moment" and "a tipping point" in the genre's history. The album drove over 36 million people to stream country music for the first time on Spotify. The album was credited by The Times as making country music become mainstream in the UK, with one survey finding that 60% of British respondents started listening to country music following the release of Cowboy Carter. In Sweden, the number of people listening to country music increased by 60% following the release of the album, which is the largest increase for any genre in Swedish history. A worldwide study found that over one-third of Gen Z respondents began listening to country music after Beyoncé entered the genre. There was a 38% increase in views of country music videos globally on Vevo following the album's release, as well as a 40% increase in Black 18–34-year-olds listening to country radio. Cowboy Carter was said to redefine what it means to be a country artist, with Emi Tuyetnhi Tran from NBC News commenting that it will "open the floodgates" for other country musicians. Cowboy Carter sparked discourse on the boundaries of the country music genre and its roots within Black music, and drove cultural conversations on the inclusion of Black artists within the genre.
Cowboy Carter boosted the careers of rising country acts. In The Tennessean, Andrea Williams wrote that Beyoncé opened the door for others in country music, proving Black songwriters, producers and musicians belong in the genre. NPR's Amanda Marie Martínez wrote that the album revealed the "strong demand" for country music made by Black artists and a "growing community" of Black country fans.
After featuring on the album, Shaboozey advanced the release of his single "A Bar Song (Tipsy)" to take advantage of his increased visibility. The song would peak at number 1 on the Billboard Hot 100 and Billboard Hot Country Songs, replacing Beyoncé's own "Texas Hold 'Em", becoming the first time in history that two Black artists led the latter chart back to back. Shaboozey thanked Beyoncé for "changing [his] life" and "opening a door for us".
Linda Martell, who was the first commercially successful Black female country artist, saw a 127,430 percent increase in streams of her music after featuring on the album. Other Black female country musicians also saw a significant increase in streams due to the album, such as Reyna Roberts (250%), Rissi Palmer (110%), Tanner Adell (188%) and K. Michelle (185%), while Adia Victoria, Amira Unplugged, Brittney Spencer, Mickey Guyton, Rhiannon Giddens and Sacha also saw increases in their music sales. Black-led country organizations such as the Black Opry also received a significant increase in followers.
Cowboy Carter received extensive praise from musicians. Stevie Wonder declared Cowboy Carter a "masterpiece" that is "changing music and culture". Paul McCartney, Nancy Sinatra and Linda Martell all praised the album and shared their pride of receiving the "honor" of contributing to the album. Jon Batiste characterized the album as "a work of such unimaginable impact and artistic firepower by a once in a generation artist" and thanked Beyoncé for allowing him to be a part of it. Batiste described the album as the moment "where we dismantle the genre machine", adding: "When many leading artists see a similar vision at the same time, that's when you know a major shift is happening. A new era, long time coming. Let's liberate ourselves from genre and break the barriers that marginalize who we are and the art that we create".
Country musicians such as Dolly Parton, Reba McEntire, Brandi Carlile, Melissa Etheridge, Rosanne Cash, Luke Bryan, Miranda Lambert, Jelly Roll, Darius Rucker, Lainey Wilson, Billy Ray Cyrus, Maren Morris, Mickey Guyton, Kelsea Ballerini and Sugarland all praised the album and Beyoncé's venture into country music. Country-pop singer-songwriter Shania Twain hailed Cowboy Carter and praised Beyoncé for bringing country music to new audiences and expanding its scope, which Twain said was reminiscent of how artists in her childhood (such as Johnny Cash) reshaped the boundaries of the genre. Country singer-songwriter Carlene Carter, daughter of June Carter Cash, released a statement praising Cowboy Carter and describing Beyoncé as part of the Carter Family, writing: "In my book, she's one of us Carter women and we have always pushed the boundaries by trying whatever music we felt in our hearts and taking spirit-driven risks... I am here to let Beyoncé and all those nay-sayers know that I admire and love her and all she does". Smokey Robinson praised Beyoncé for writing country music and described her as "one of the most talented people to come along in a long, long, long, long time".
Cowboy Carter also received praise from political figures. Former First Lady Michelle Obama posted on social media about Cowboy Carter, writing that the album has "changed the game" by "helping redefine a music genre and transform our culture". Vice President Kamala Harris also praised the album on social media, writing: "Thank you for reminding us to never feel confined to other people's perspective of what our lane is. You have redefined a genre and reclaimed country music's Black roots. Your music continues to inspire us all". Martin Luther King III expressed his gratitude for Cowboy Carter and described it as "joyous, positive and reaffirming", while his wife Arndrea Waters King called Beyoncé "courageous" for stepping into the country scene and sparking conversation on the origins of country music in the Black community. Other politicians who praised the album include Michigan Governor Gretchen Whitmer, Wisconsin Governor Tony Evers and Texas Congressman Colin Allred.
Beyoncé's embrace of country music and culture ignited fashion trends and boosted sales of Western wear. Cowboy Carter helped transform cowboy fashion and aesthetics from a "caricature" into a "staple of the modern wardrobe" according to Vogue, while Vanessa Friedman, fashion director and chief fashion critic at The New York Times, wrote that Beyoncé has shifted the industry by mainstreaming Western aesthetics and determining the "look of the moment". Cowboy Carter led to a surge in interest in Western clothing, including an increase in searches for Western-style jeans (610%), bolo ties (566%), flared denim (372%), cowboy boots (224%) and cowboy hats (213%). Hat brand Stetson reported an increase in interest in their products following Beyoncé's embrace of Western lifestyle.
Cowboy Carter led to a 326 per cent surge in sales of cowboy hats, while units sold of boots and fringed suede jackets both jumped by 45 percent. Fast fashion retailers such as Forever 21 increased the amount of Western clothing available for sale by over 300 percent due to the album. Inspired by the album, the prominence of Western and country styling within the fashion landscape increased by 45 percent. The Ralph Lauren Corporation designer brand was inspired by the trend for their 2024 fall/winter collection. GQ's Editor-in-Chief Will Welch credited Beyoncé's Cowboy Carter for inspiring the 'American Rodeo' western theme of the 29th annual Men of the Year party.
In the UK, a national survey found that 25% of respondents took up line dancing and 40% started wearing Western clothing following the release of Cowboy Carter. Publications reported that the album aided a reclamation of country identity and western culture by Black people. The album had an impact on rodeos in Canada such as the Calgary Stampede, broadening its audience.
After Beyoncé referenced the American clothing company Levi Strauss & Co. on the Cowboy Carter track "Levii's Jeans", the company reported a 20% boost on their stock price. The album singlehandedly generated an additional $1.2 million for the brand, from an increase of 1.5 billion impressions online. Levi's also noted a 20% rise in footfall at US stores after the release of the album, while British retailer John Lewis & Partners reported that searches for "women's Levi's jeans" were up 263% since the record was announced. In reference to the track name, Levi's added a second letter "i" to its name and logo on social media. Levi Strauss CFO Harmit Singh described Beyoncé as "the center of culture, the cultural czar", adding: "We are humbled and honored that she chose us to talk about our brand".
Following the release of Cowboy Carter, ridesharing company Uber offered 16% off to riders who use the code "16CARRIAGES", a reference to a song on the album. In response, Lyft offered its riders 50% off with the code "SPAGHETTI24", another reference to a song on the album. Lyft also changed images of cars on its map to white horses as a reference to the Cowboy Carter album cover.
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