Fancy (Twice song)

"Fancy" (stylized in all caps) is a song by South Korean girl group Twice. It was released by JYP Entertainment on April 22, 2019, as the lead single from the group's seventh extended play, Fancy You.
"Fancy" was co-written by Black Eyed Pilseung, who wrote Twice's previous singles "Like Ooh-Ahh", "Cheer Up", "TT", and "Likey". The songwriting duo, which consists of Rado and Choi Kyu-sung, are credited alongside Jeon Goon. Hong Dam-young of The Korea Herald, reporting from the press showcase, described "Fancy" as a "dramatic and dynamic song that features Twice in a totally new light". Hong continued, "While keeping the group's previous quirky festive tone that has defined a majority of its hits, 'Fancy' blends mellow mood pop electro beats with the members' sophisticated, strong melodies. Singing about love, the bandmates boldly express their emotions with lines like 'I won’t ever let you go' and 'It doesn’t matter who liked who first'".
Tamar Herman from Billboard described the song as a "bouncing electro-pop track that keeps the group’s quintessentially retro-inspired, addicting sound while turning to a bit of a bolder styling that revels in dynamic synths and playful digital quirks". According to Herman, "The group's vocals take on a bit more of a mature, sultry tone during the verses, but Twice maintains their exuberant, upbeat energy for the song's chorus."
"Fancy" debuted at number 3 on both the Gaon Digital Chart and K-pop Hot 100. It also peaked at number 4 on Billboard's World Digital Song Sales chart and the Billboard Japan Hot 100, number 8 on the Oricon Digital Singles chart, and number 17 on RMNZ Hot Singles. In May 2021, "Fancy" surpassed 100 million streams and was certified Platinum by the Korea Music Content Association. When the Recording Industry Association of Japan introduced streaming certifications in April 2020, "Fancy" was certified Silver for surpassing 30 million streams. The song was subsequently certified Gold in September 2020 and Platinum in February 2022. The song ranked at number 5 on Dazed's 20 Best K-pop Songs of 2019. Billboard also included "Fancy" in their best K-pop songs of the 2010s list.
The music video of "Fancy", directed by Kim Young-jo and Yoo Seung-woo of Naive, was uploaded online on April 22, 2019. In the same day, the music video became the seventh-biggest debut on YouTube, garnering over 42.1 million views in a single day. The music video was ranked third place on 2019 YouTube's Most Popular Music Video in South Korea. It also ranked at No. 10 on 2019 YouTube's Top Trend Music Video in Japan.
The "Fancy" music video is more mature and sophisticated compared to Twice's previous music videos. It features vivid CGI backdrops, with the members alternating between stylish black and colorful outfits. The song's powerful choreography was choreographed by Bock Mi-ran, Kang Da-sol, Kiel Tutin, and Leejung Lee.
Twice held a live broadcast on V Live to commemorate their comeback, where they also performed the full choreography of the song for the first time. The group also promoted "Fancy" on several music programs in South Korea including M Countdown, Music Bank, Show! Music Core, Inkigayo and Show Champion, on April 25, 26, 27, 28, and May 1, respectively.
The Japanese version of "Fancy" was released on July 24, 2019, as a B-side of Twice's 5th maxi single, "Breakthrough"'. The Japanese lyrics were written by Eri Osanai as well as Black Eyed Pilseung and Jeon Gun, who also wrote the original Korean lyrics.