Littlest Pet Shop

Littlest Pet Shop is a toy franchise and cartoon series owned by Hasbro and currently under license with Basic Fun!. The original toy series was produced by Kenner in the early 1990s. An animated television series was made in 1995 by Sunbow Productions and Jean Chalopin Creativite et Developpement, based on the franchise.
The franchise was relaunched in 2005 and there are currently over 3,000 different pet toys that have been created since. Hasbro, alongside various digital media developers, has produced video games for consoles such as the Nintendo DS, Wii and PlayStation 3. A second animated television series was produced by Hasbro Studios for Discovery Family, a U.S. cable network partially owned by Hasbro. This series premiered in 2012 and concluded in 2016 after 104 episodes.
Hasbro has created virtual pets to 'adopt' and play with online. These websites were Littlest Pet Shop VIPs, and Littlest Pet Shop Online. In 2010, Hasbro released their version of Blythe as a part of this toy line. A wide variety of Littlest Pet Shop products have been produced. The first series was created in 2005, the second release in 2008, the third release in 2012, the fourth release in 2014, and the most recent release in 2017. Around the world, they are known to have code toy numbers on either the side of them or the bottom, or otherwise have them on the box which it sometimes comes with the sticker.
In 2022, Basic Fun! made a deal with Hasbro to relaunch Littlest Pet Shop, starting in 2024, with collectible figures, playsets and accessories. The marketing campaign for the brand's new toy line included a video game on Roblox, launched in December 2023.
Introduced in 1992, each set comes with certain actions, such as a movable part. Most included magnets or simple mechanisms, such as flapping wings. This line is also often known by fans and collectors as "Generation 1", as it was the first iteration of the toyline to be released.
Note: Sets produced in 1992 are depicted. The same set released in 1992 was also remade in 1993 with different colors. Other sets are also released in 1994.
Each set came with 5 babies and a mother. Two of the babies had magnets inside and would suckle the mother and play with toys. Each set seems to have used multiple variations in colour.
Based upon the movie series, there were a number of playsets featuring the infamous St. Bernard dogs, with Beethoven and Missy with Tchaikovsky, Chubby, Dolly and Mo.
Kenner also produced sets in 1995 and 1996 ranging from "Shimmering Mer Pets" to plush "Dazzling Hair Pets", diverging further from their original pet shop sets.
Featuring several SeaWorld stars, such as Baby Shamu, this set also includes O.P. Otter.
This incarnation is also known by collectors as "Generation 2", and is considered to be divided into three parts.
The Littlest Pet Shop toy line had molds that looked more stylized and less realistic compared to the 1990s incarnation of the franchise, and had realistic colors that blended in. They had bobble-heads and came with a round pink or blue magnet with a pawprint on it located on the bottom of their feet (2004–2005 versions). Some pets were flocked. Later pets had a smaller blue magnet with no pawprint which had no specified location on the bottom. This series of sets were released as single packages, in pairs, in packs of twenty, and with playsets.
These pets' eyes had a glossy polish rather than with a matte polish as it was in G1. They have symbols in their eyes, such as a snowflake (chilliest), a diamond (fanciest), a cookie with a bite out of it (hungriest), a raindrop (sportiest), a flower (cuddliest), a heart (friendliest), a mud splotch (messiest), a clover (funniest), a star (sassiest) or a wind symbol on some Comic Con-exclusive pets, although glossy-eyed pets with no eye symbols also exist. They also came in a more wide variety of colors, rather than just realistic colors. From 2008 onwards, the pets had a circle with a shape of a hexagon inside the hole (except for birds with a rectangular slot for them to perch on playsets) instead of a magnet. A C-031 marking also showed up (except for birds). The most recent releases did not have the eye symbols, and had a redesign of the LPS logo.
This era of the toyline also introduced video games developed by Electronic Arts and licensed by Nintendo, one game for the Wii and four versions for the Nintendo DS: Garden, Jungle, Winter, and Spring. Some releases for the DS came with exclusive pets.
The eye symbols were no longer used, and more bright colors were used for the figurines. This era also introduced collector stickers found in packs, and more gimmicks, such as the Walkables (battery-powered figurines that can move at the push of a button) and the Blythe Loves Littlest Pet Shop line, which introduces Blythe as a smaller-scale doll which comes with a pet as part of a themed pack.
Even more licensed Nintendo games were released in this era. Littlest Pet Shop: Friends, released in 2009, came with both a Wii release and three versions of the DS release: City, Country, and Beach. 2010 saw the release of Littlest Pet Shop: Biggest Stars, which is exclusive to the DS and also came with three different versions: Blue Team, Pink Team, and Purple Team. Some of these releases also came with exclusive pets.
The line was revamped to coincide with the release of the 2012 TV series. The style and design of the toys were changed significantly, which received significant backlash from fans and collectors of the toys. Later on, Hasbro introduced the Sweetest Pets series (pets themed after sweets), Rolleroos (pet friends that are shaped like small balls), pets that came with Blythe, and the Fairies series. The pets now had different molds and a new eye style. Later on, Hasbro reissued the Totally Talented set from G1, and Blythe was also given a makeover. Hasbro received many complaints about the G3 line.
This iteration also introduced mobile games for the toyline, including one developed by Gameloft in 2012, which included the use of tokens which came in purchased packs of the pets and scanned to win prizes, and another, Littlest Pet Shop: Your World, which included the use of "zap codes", codes similar to QR codes which are found in the pets themselves.
These pets have molds that more closely resemble the style of the TV series and were given names for the first time. Hasbro released the Pets Pawsabilities collection during this time, and in 2016, the Pets in the City collection, which more closely resembles the pets released in G2. Due to popular demand and fan outcry over the G3 line, Hasbro brought the bobble-head pets back, which included pets from the 2012 TV show and used the same molds as the pets from the G1 and G2 lines. But it was short-lived, as the bobble-head style was retired in mid-2014.
The Littlest Pet Shop toys were revamped in 2017, with new molds and rounded eyes similar to the second generation pets. Some of the toys released under this line include the Black and White Pop collection and the Rainbow collection. The pets in this line come in three sizes: teensie, mini, and classic (the largest of the three). It was also during this time that a new show premiered on Discovery Family called Littlest Pet Shop: A World of Our Own.
In 2024, the Littlest Pet Shop toys were revamped, with new molds and rounded eyes similar to the second and third generation pets. Some also had eye symbols, while others also glow.
The animated shorts, produced by Cosmic Toast Studios, were released online by Hasbro.
The 2018 animated series, produced by Hasbro Studios and Boulder Media Limited for Discovery Family. Its main cast includes a turtle named Bev (voiced by Rhona Rees), a cat named Jade (voiced by Ingrid Nilson), a dog named Roxie (voiced by Diana Kaarina), a hamster named Trip (voiced by Travis Turner), a goat named Quincy (voiced by Kyle Rideout), and a parakeet named Edie (voiced by Lili Beaudoin).
The series premiered on April 14, 2018 and ran for 52 eleven-minute episodes. The show was canceled after only one season.
In December 2023, a Littlest Pet Shop game was launched on Roblox, as a collaboration between Basic Fun!, Hasbro and Suit Up Games. Players would be able to virtually collect the bobble-head animals.