Bini (group)

Bini (stylized in all caps; formerly Star Hunt Academy Girls or SHA Girls) is a Filipino girl group formed in 2019 through ABS-CBN's Star Hunt Academy (SHA). The group is composed of eight members: Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena.
Bini debuted on June 11, 2021, with their single, "Born to Win", after three years of training under SHA. Before their debut, the group released a pre-debut single, "Da Coconut Nut", on November 20, 2020. The group has since then gained widespread recognition and has been dubbed as the "Nation's Girl Group" due to their significant impact on the public and Philippine pop music. They became the first Filipino pop group with the most monthly listeners on Spotify, and the first to top Billboard's Philippine Songs chart. In 2025, they amassed one billion all-time streams on Spotify. They are also the first to receive the Billboard Philippines Women in Music "Rising Star" Award, and in 2025, they were named Women of the Year. Bini was also recognized as the number one Philippine act by Billboard Philippines, representing the Philippines in Billboard's inaugural Global No.1 series.
On June 9, 2024, Bini entered the Top Artist Global Chart on Spotify at 193rd place, making them the first Filipino artists to achieve the record. The group also became the first Filipino act to top the Spotify Philippines' Daily Top Artists chart on June 14, surpassing Taylor Swift.
In July 2024, Bini became the first Filipino pop act to perform at the KCON music festival, showcasing their single "Cherry on Top" at the pre-show of KCON LA at the Crypto.com Arena in Los Angeles. In November 2024, they became the first Filipino act to win the "Best Asia Act" award at the MTV Europe Music Awards.
The group's name was taken from the Tagalog word binibini, which means "young lady", a nod to the group's vision to "embody the idea of a modern Filipina – sweet, fierce, independent, and informed".
The fans of Bini are known as "Bloom(s)", often stylized as BL∞M(S), with the infinity symbol replacing the Os. This styling is inspired by the group's tagline, Walo hanggang dulo (Eight until the end). The name "Bloom" reflects Bini's journey and symbolizes the "beginning of springtime, that there is always beauty after every cold trial". It was chosen from fan suggestions during a special announcement livestream on February 13, 2021.
As part of his belief that "Filipino talent has a place on the global stage", Laurenti Dyogi, ABS-CBN's Head of Entertainment Production, had the idea of forming a training camp where youth aspiring to become superstars "can develop or further hone their talents." In 2018, ABS-CBN launched Star Hunt Academy (SHA), which had 250 auditionees between the ages of 16 and 19 years old from all over the Philippines. From this pool of auditionees, with recommendations from talent scouts, the first set of female SHA trainees, 12 girls, was selected. While Dyogi initially planned to debut a nine-member idol girl group, it was eventually trimmed down to eight girls: Aiah Arceta, Colet Vergara, Maloi Ricalde, Gwen Apuli, Stacey Sevilleja, Mikha Lim, Jhoanna Robles, and Sheena Catacutan. Of the eight members, two—Sheena and Gwen—were originally housemates from Pinoy Big Brother: Otso.
The group trained from 2019 to 2020 under local coaches, who included Kitchy Molina, the professional vocal coach and former chair of the Department of Voice, Music Theater, and Dance at the University of the Philippines College of Music; Austrian-born dance coach Mickey Perz; and South Korean coaches from MU Doctor Academy.
On August 3, 2019, the group debuted as SHA trainees during Pinoy Big Brother: Otso's Celebr8 at the Big Night online pre-show. They performed at their first mall show in Taguig on August 15, 2019. Later in 2019, they appeared at a National Youth Commission event where they were named youth ambassadors. They also participated in the 2019 Manila Southeast Asian Games thanksgiving celebration.
In May 2020, Dyogi released on Twitter a performance practice video of the group singing and dancing to "Ngiti" (Smile) by Young JV and Gary Valenciano to show their progress in training. In August 2020, the group participated in the Philippine K-pop Convention's Happy Hallyu Day 4 event, performing K-pop dance covers, including Red Velvet's "In & Out", Blackpink's "How You Like That" and Twice's "More & More".
For Bini's pre-debut single, MU Doctor Academy and South Korean music production group Vo3e collaborated to transform national artist Ryan Cayabyab's novelty song "Da Coconut Nut" into an electropop remake. In addition, MU Doctor Academy collaborated with choreographers Moon Yeon-joo and Kwak Seong-chan, who formerly worked with K-pop groups, to create the choreography.
On November 6, 2020, the official lyric video for their remake of "Da Coconut Nut", premiered on the group's official YouTube channel, followed by the official music video on November 20. On November 21, Bini performed "Da Coconut Nut" live for the first time on the noontime variety show It's Showtime, where it was well received by the audience.
On December 4, 2020, Bini signed a contract with Star Magic and Star Music.
Bini released multiple teasers leading to their debut, with their first official debut teaser released on May 4, 2021, through a QR code leading to an image that reads "Are you ready for the Biniverse?" In the same month, their music label, Star Music, announced the group's official debut with a single entitled "Born to Win", which was released on June 4.
On the same day as the release of "Born to Win", the group hosted the first segment of their debut launch, Bini: The Runway, which was broadcast via KTX. The event conceptually combined fashion and music, showcasing the group's first official public appearance, with bespoke creations by Filipino designer Francis Libiran. The same day, Philippine lifestyle magazine Metro featured an exclusive on Bini's debut, as well as a photoshoot of the group dressed in Libiran-made apparel.
The second segment of Bini's debut launch, The Showcase, was held on June 11, 2021, marking their official debut. They interacted with fans and treated them to a mini-concert experience, performing "Da Coconut Nut" and "Born to Win". The group additionally presented three performances: Gwen and Sheena performed KZ Tandingan's "Tagu-Taguan"; Colet, Jhoanna, and Maloi performed Janine Berdin's "Biyaya"; and Aiah, Stacey, and Mikha premiered "World War C", an original rap song about having strength amid the COVID-19 pandemic. The event also offered fans a glimpse into each member's journey and featured footage of their intense training at Star Hunt Academy. That same day, the official music video for "Born to Win" aired on The Showcase, and was uploaded on their official YouTube channel. On June 13, Bini performed "Born to Win" as part of their first live performance as a debut group on ASAP.
In August, the group participated in the Philippine K-pop Convention's Happy Hallyu Day 5 event, performing dance covers of various K-pop songs in addition to "Born to Win".
Following the release of their debut single, Bini released their third official single, entitled "Kapit Lang" (Hold On), on September 10. On September 30, at the Miss Universe Philippines 2021 pageant, Bini performed a modified version of "Born to Win" which was used as the official song for the pageant's preliminary swimsuit and evening gown competitions.
In February 2022, the group was featured on the cover of the Dubai-based magazine Xpedition as "The Burgeoning Grace", making Bini one of the first Filipino celebrities, alongside brother group BGYO, to have an NFT magazine cover launched through the Metaverse.
On September 29, Bini released their second studio album Feel Good, which consisted of five original songs and two bonus tracks. This included the single "Strings", in which a dark and serious tone marked a venture beyond the group's bubblegum pop repertoire.
On October 15, Bini performed at the Mr. Music: The Hits of Jonathan Manalo concert, which celebrated Jonathan Manalo's 20th anniversary in the music industry. The event, featuring various artists, took place at the Newport Performing Arts Theater in Pasay.
In late 2023, Bini released the singles "Karera" (Race) and "Pantropiko" (Tropical) as promotional tracks for their debut extended play (EP) Talaarawan (Diary). "Karera" became widely recognized at school graduation ceremonies for its themes and lyrics that resonated with students. Bini gained further recognition after "Pantropiko" went viral on TikTok, leading to the "Pantropiko Dance Challenge", in which millions of users participated. In January 2024, the group's monthly listeners on Spotify surpassed 200,000 for the first time, following the viral success of "Pantropiko". In April, "Pantropiko" reached the top position on the Daily Top Songs chart of Spotify Philippines and became regarded as a summer anthem in the Philippines. In July, "Pantropiko" reached 100 million streams on Spotify and YouTube Music.
Coinciding with International Women's Day on March 8, 2024, Bini released Talaarawan, reflecting the group's commitment to women's empowerment. Aside from "Karera" and "Pantropiko", the EP consisted of four additional songs. One of them, "Salamin, Salamin" (Mirror, Mirror), also became popular and became one of two songs by Bini apart from "Pantropiko" to top the Billboard Philippines Songs chart. By late March, Bini had over two million monthly listeners on Spotify, making them the highest-streamed female OPM artist and the most-streamed P-pop group on the platform.
Bini, along with fellow P-pop girl group G22, appeared on the Chinese reality show Show It All, hosted by Lay Zhang. They showcased their performances of "Karera", "I Feel Good", and "Pantropiko" in episodes that aired on April 25 and May 2.
In June, Bini entered the Top Artists Global chart on Spotify, reaching 193rd place. On June 10, Bini launched their website and announced plans to release a new single, titled "Cherry on Top". On June 11, the group held its first "National Happy Bini Day" at One Ayala in Makati to commemorate their third anniversary. On June 12, during the 126th anniversary of Philippine independence, Bini performed at festivities organized by the Philippine government at the Quirino Grandstand. Their performance was cut short due to safety concerns arising from unruly crowds, which resulted in medical emergencies for some attendees. On June 14, Bini became the first Filipino artist or group to top Spotify's Daily Top Artists Philippines chart, surpassing Taylor Swift. A week later, they also topped the Weekly Top Artists chart on Spotify Philippines.
On June 28, Bini began their first concert tour, titled Biniverse, with a three-day concert at the New Frontier Theater in Quezon City. It was followed by stops in Baguio, Cebu City and General Santos in July, and an overseas leg in Canada in August. In November, the group held another three-day leg, titled the Grand Biniverse, at the Araneta Coliseum in Quezon City. Bini became the first Filipino girl group to hold three consecutive sold-out shows at the New Frontier Theater as well as the Araneta Coliseum. Bini was also featured in a three-part documentary series on the Biniverse tour by iWantTFC, titled Bini Chapter 1: Born To Win and Bini Chapter 2: Here With You, with the third part under production.
In July 2024, ABS-CBN Music announced that work was underway for Bini's fourth album, as well as another album slated to be released for foreign audiences. On July 11, "Cherry on Top" was finally released, topping the Top Songs chart on iTunes Philippines and becoming the number one trending for music on YouTube immediately after its release. The group, sans Jhoanna, who was ill, also performed at the pre-show of the KCON 2024 music festival in Los Angeles on July 27, making them the first Pinoy pop group to do so at the event. In the same month, Billboard Philippines reported that almost all of the songs in the Top Five of their Top Philippine Songs chart were by Bini, except for "Dilaw" by Maki. A total of six Bini songs were on the chart, including the 2022 releases "Na Na Na", "Huwag Muna Tayong Umuwi" (Let's Not Go Home Yet), and "Lagi". Later in the month, the magazine reported a total of seven songs on the same chart. Five out of ten songs in the Top Ten of the chart were by Bini; two others, "Na Na Na" and "Huwag Muna Tayong Umuwi", occupied numbers 23 and 24 on the chart.
On August 27, Bini, along with the P-pop boy band SB19, was chosen to receive the Voices of Asia Award in Billboard Korea's K Power 100 launch event in recognition for their significant contributions to Filipino music and their promotion of P-pop on the global stage. Bini performed their singles "Cherry on Top" and "Pantropiko" at the event, which was held at Hotel Shilla's Yeong Bin Gwan Hall in Seoul, South Korea.
On November 10, Bini became the first Filipino performers to win the "Best Asia Act" at the MTV Europe Music Awards held in the United Kingdom.
On November 27, "Salamin, Salamin" was listed in Apple Music's The Best Songs of 2024 in the Philippines, surpassing foreign acts such as Rosé of Blackpink, Billie Eilish, Sabrina Carpenter, and Taylor Swift.
In December, "Salamin, Salamin" and "Cherry on Top" were recognized as the Top 1 and Top 2 music videos of 2024 on YouTube in the Philippines, while the lyrics video of "Salamin, Salamin" landed in eighth place. Bini was also recognized by Spotify as the Top Group and Local Group as well as its Top 2 Local Artist in the Philippines for 2024, while "Pantropiko" landed at fifth place in its Top Songs list. Google also recognized Bini as its most searched female personality in the Philippines in 2024, with Bini member Mikha Lim also placing tenth in the list. It also recognized "Salamin, Salamin" and "Pantropiko" as its seventh and ninth most searched song in the Philippines that same year. Billboard Philippines also recognized Bini as the Philippines' number one artist for Billboard's inaugural Global No. 1 series in 2024.
On New Year's Eve 2025, Bini performed at Ayala Land's New Year countdown event, Radiating On Top, held at Ayala Avenue in Makati.
On February 4, 2025, Bini renewed its contract with Star Magic and Star Music. On February 13, the group released a new R&B-pop single, "Blink Twice".
A new concert, titled, "Grand Biniverse: The Valentine Repeat", was announced during the third night of the Grand Biniverse concert at Araneta Coliseum on November 19. The concert was held at the Philippine Arena in Bocaue, Bulacan, on February 15, 2025, making Bini the first Philippine act to headline a concert in the venue. In December 2024, it was announced that the concert in the arena will be the first stop of their first world tour, titled "Biniverse World Tour 2025", with scheduled stops in Dubai, London, the United States and Canada until June. Hours before the Philippine Arena concert began, all tickets for the concert were sold out on February 15, making Bini the first Filipino act to hold a sold-out solo concert at the venue, which has a capacity of 55,000 seats. At the end of the Philippine Arena concert, Bini announced that an upcoming EP, titled Biniverse, would be released on February 27. The EP was Bini's first all-English album and included a collaboration with former Day6 member Jae Park and the previously released singles "Cherry on Top", "Cherry on Top (Binimo Remix)", and "Blink Twice". The EP saw Bini enter new music genres such as synthpop, Europop, 90s-inspired R&B, and disco-pop.
On February 17, Aurora Music Festival announced that the group would headline both days of the music festival's 2025 iteration, which will be held on May 3 and 4 in Clark, Pampanga. At the inauguration of The Official Philippines Chart on February 19, Bini was recognized as its top Local Artist of the Year, while "Salamin, Salamin" and "Pantropiko" were recognized as its top four and five Local Songs of the Year, respectively.
On March 20, Bini accumulated one billion all-time streams on Spotify. That same month, the group was named as the Women of the Year of Billboard Philippines Women in Music.
Bini's discography is known for blending contemporary pop and traditional Filipino elements, creating a distinctive sound that appeals to a broad audience. They are known for their high-energy performances, intricate choreography, and vibrant visuals, which are influenced by K-pop aesthetics yet retain a distinct Filipino flavor. Their music often features catchy melodies and meaningful lyrics, as shown in their songs "Salamin, Salamin" and "Pantropiko". Their EP, Talaarawan, was also praised for its luscious harmonies and ad-libs, as well as for its witty and distinct tongue-and-cheek lyricism.
Bini's pre-debut single "Da Coconut Nut" (2020), was a genre-bending P-pop song that infused the classic Filipino novelty song of the same name with electronic music influences. The novelty song was given a new flavor and made upbeat, fun, and light in Bini's version. The song was met with positive reception, with some praising the group's cohesive visual presentation and synchronized choreography, and distinct approach to Filipino pop music. It has also been noted that the group's choice of songs and musical styles reflects a distinguishable Filipino identity.
Bini's 2022 song, "Huwag Muna Tayong Umuwi", gained recognition among listeners, particularly the LGBT community, for being a love song in which the lyrics transcend gender boundaries, and it was incorporated into the soundtrack of the 2022 romantic comedy film An Inconvenient Love.
Fans and critics alike have praised Bini's strong vocal abilities and synchronized dance moves. Gelo Gonzales of Rappler wrote, "It's a known fact that some of the things that fans have come to love about OPM girl group Bini are their strong harmonic singing and well-executed group choreography." Likewise, Earl Taruc of Zeen commended Bini's harmonic singing, writing that it sets the group apart from others. Taruc added, "Despite having challenging choreography, each member of BINI delivers vocally, showcasing excellence in their distinct qualities. Their ability to maintain unity while allowing individual voices to shine is remarkable, highlighting BINI’s vocal prowess."
Lay Zhang, best known as a member of the K-Pop group Exo, lauded Bini's vocals after the group performed on the Chinese television program Show It All. Zhang said, "Woah, it's amazing. The vocal is amazing!" Bini's official main vocalists Colet and Maloi, as well as one of their lead vocalists Jhoanna, are known as the group's "poste (pillar) line" or by the portmanteau name "Majholet", owing to the three's consistency and reliability as vocalists. Stacey, a sub vocalist in the group, is capable of producing notes in the whistle register, a skill utilized in the song "Kabataang Pinoy" with SB19, among other songs. Mickey Perz said that Bini's instructors refined the group's singing and dancing by training them as though they were athletes, not musicians. The rigorous training regimen honed the members' essential skills for performing live, such as stamina.
Gianna Sibal of Mega magazine praised Bini for championing the Philippine music industry. She wrote that Bini provides "a broader appreciation of Philippine music on global platforms". Likewise, Angela Nicole Guiral of Tatler Asia identified Bini as one of the top P-pop acts in terms of pushing the future of the Philippine music industry forward. In November 2024, the Los Angeles Clippers' Spirit Dance Team performed "Cherry on Top", in celebration of Filipino Heritage Night. The number took place at Intuit Dome in California. Five of the featured dancers were Filipino-American.
Sibal also credited Bini's Roadtrip Adventures vlog series for bolstering local tourism. The series was made in collaboration with the Department of Tourism (DOT). Bini has been recognized for promoting Filipino culture, even in their English-language songs such as "Cherry on Top". Christa Escudero of Rappler described Bini as "a great representation of the Philippines to the world".
Apart from boosting national pride, Bini has been noted to represent diverse ethnic identities among Gen Z Filipinos as well. The members of the group hail from different regions and cultural backgrounds. Some of their songs, such as "B HU U R" from their first album Born to Win, feature different Philippine languages, including Ilocano and Aklanon (Akeanon). In Escudero's feature about the Cebu leg of the Biniverse tour, a 22-year-old concertgoer was quoted as saying, "Bini is a victory for us Bisaya, and a victory for our country". Writing for the American magazine Positively Filipino, Julienne Loreto observed that "Bini's meteoric rise to stardom has led to many Blooms taking an interest in Cebuano," adding that many people have pledged to learn the language so that they can understand the group's Cebuano-speaking members, Aiah and Colet.
Marielle Filoteo of Parcinq described Bini as a feminist girl group. She wrote that they "celebrate femininity in every concept". Maria Sophia Rosello of Art+ echoed the sentiment a year later, following the release of Talaarawan. She noted that the mini-album was released on International Women's Day and said that each track "celebrat[es] female strength, resilience, and individuality". Hannah Mallorca of The Philippine Daily Inquirer noted that the group's increased influence has led to them being invited to events focusing on female empowerment and other social issues. In the interview, the members affirmed that they want to empower women through their music and other ventures. Colet told the publication, "As a young woman in the industry, I feel empowered that we're considered to talk about important topics. It hit me with a realization that we have a responsibility as public figures and our voice matters."
On June 23, 2024, Bini organized a five-kilometer fun run titled the "Bini Run" along Roxas Boulevard in Manila, attended by more than 6,000 participants. A second fun run was held in Alabang, Muntinlupa on January 19, 2025, and was attended by more than 7,000 runners.
Since their debut, Bini has been on several endorsement deals, reflecting their broad appeal and influence, especially among Gen Z consumers. In September 2022, Bini unveiled their collaboration with cosmetic brand Maybelline by releasing their promotional single "Made for All". The song topped iTunes PH and was included in the New Music Friday editorial playlist of Spotify Philippines.
In February 2023, Bini was unveiled as the new ambassador of the feminine hygiene brand Modess, teaming up for a menstrual campaign. In July of the same year, the group became the ambassador of the snack brand Super Crunch, releasing a full-track promotional single titled "Super Crush".
In March 2024, Bini became one of the ambassadors of Samsung for their new Galaxy A series. On April 13 and 14, the group participated in Samsung's promotional event at SM North EDSA Annex in Quezon City, and in its Samsung Galaxy AI Festival in Bonifacio Global City in Taguig on July 13.
On April 15, Bini revealed their endorsement of Unilever's hair care brand Vitakeratin by releasing the promotional song "Gandang Vitakeratin" (Vitakeratin Beauty). Supermarket chain Puregold also announced its collaboration with the group. Puregold released a music video for their new promotional song "Nasa Atin ang Panalo" (Victory is Within Us) on May 25, a collaboration between OPM acts Bini, Flow G, SB19, and SunKissed Lola, with a separate music video solely performed by Bini for the same song released on June 25. The group also participated in the supermarket chain's thanksgiving concert on July 12 at the Araneta Coliseum.
On May 28, e-commerce company Shopee introduced Bini as its new brand ambassador as part of its effort to engage with the Filipino Gen Z market. On June 17, Filipino fast food chain Jollibee announced Bini as its new ambassador, coincided with the launch of a new cheeseburger item, held at Trinoma in Quezon City. As part of the endorsement, Jollibee released a limited edition "JolliBini Meals" menu that included 17 collectible photo cards, two for each member, and a special group photo card serving as a special fan meet ticket. The fan meeting with Bini was organized on September 15. On August 12, cosmetic brand MAC Cosmetics revealed Bini as their new brand ambassador, coinciding with the release of a new product lineup. As part of the endorsement, the group made a special appearance at the brand's product launch event at the SM Mall of Asia Music Hall on August 30.
In late 2024, Bini secured several new endorsement deals, expanding their presence across various industries. In September, the group was named the ambassadors for CDO Idol, a hotdog brand; Fudgee Barr, a snack cake brand; and Sunsilk, a shampoo brand.
In October, the group became the ambassadors for the clothing brand Penshoppe, releasing a promotional single titled "Icon". The group also released a pastiche of their song "Cherry on Top" called "Mango on Top", with their endorsement with Angel Milk Philippines, which promoted the food brand's all-purpose creamer. On November 15, the Philippine bookstore chain, National Book Store (NBS), unveiled their limited-edition "NBS x Bini collection", which included school and office supplies featuring chibi illustrations of the Bini members. A marketing manager for NBS, Carlo Martinez, explained that the chain partnered with Bini because the group was "empowering" to Filipinos. He added that the collection was intended to appeal to Filipinos across different generations.
On February 28, 2025, the stationery brand Pentel Philippines announced Bini as the newest ambassadors of their pens, as well as their Sterling, Avanti, and Orions notebooks.
In July 2022, Bini collaborated with Coca-Cola for Coke Studio Philippines' sixth season. The group co-wrote the single "Love Yourself" with a fan, and it was released as part of the Coke Studio Fan Fusion EP. The season was the first to introduce collaborations between artists and fans. For the seventh season, in October 2023, the group worked with the hip-hop group PlayerTwo, performing a reimagined rendition of Iñigo Pascual and Ron Henley's "Bata, Kaya Mo!" (You Can Do It, Kid!), a song from the third season. In November 2024, Bini collaborated again for the eighth season, in which it released the single "Blooming".
On November 16, 2019, as the youth ambassadors of National Youth Commission, the group took part in the 2019 FitFil Youth Against Drugs (and Obesity) campaign to promote healthy living among the youth. The event was held at the SM Mall of Asia by the Bay.
On November 28, 2020, Bini participated on a virtual fundraising concert entitled #TikTokTogetherPH hosted by TikTok Philippines for the benefit of Generation Hope, World Vision, the Philippine Animal Welfare Society (PAWS), and Balcony Entertainment along with other artists and vloggers in the Philippines.
On December 8, 2020, Bini along with the boy group BGYO held a joint auction charity event called #BinificiaryAucSHAn for the benefit of Typhoon Ulysses (Vamco) victims. The project ended up raising a total of ₱125,642 (2020) (US$2,531.87), from the groups' auctioned trainee shirts, as well as several other belongings, and from the fund raised via Kumu. All the proceeds were donated to the Cagayan and Isabela relief operations through ABS-CBN Foundation's Sagip Kapamilya. On December 20, the group, alongside other P-pop idol groups, performed on ABS-CBN's "Ikaw ang Liwanag at Ligaya: The ABS-CBN Christmas Special" pre-show entitled KTnX ang Babait Ninyo: ABS-CBN Christmas Special Fundraising Show, a benefit show for the survivors of Typhoons Rolly and Ulysses.
On March 28, 2021, the group was invited to perform on Positive Vibes for the Positive+, a benefit concert organized by the award-winning director Cathy-Garcia Molina for NICKL Entertainment via Kumu, along with other artists from Pinoy Big Brother, Star Magic, Polaris, Star Hunt Academy and BGYO.
Bini has also expressed support for the LGBT community, citing their support for them at an event with Filipino drag queens in Quezon City in May 2024.
At UP Fair 2024, they advocated for Indigenous rights in the Philippines, particularly the protection of their ancestral lands.
On October 25, 2024, Bini announced that ₱1 million (US$20,304.57) from their Grand Biniverse concert ticket sales would be donated to ABS-CBN Foundation's Sagip Kapamilya program to support relief efforts for the victims of Tropical Storm Kristine (Trami). At the Grand Biniverse concert, Bini performed their original song "Kapit Lang" in Filipino Sign Language as a show of support for the hearing-impaired community.
On March 15, 2021, ABS-CBN announced that they were partnering with Filipino social networking service Kumu to bring over 100 artists that will stream on the app, participate in Kumu campaigns, and get to interact with their fans more regularly on the platform, in what was described as the biggest celebrity streaming partnership in the country. Bini was among those who joined the campaign.