Pinoy Big Brother: Celebrity Collab Edition

Pinoy Big Brother: Celebrity Collab Edition is the third celebrity season and the eighteenth overall season of the Philippine reality show Pinoy Big Brother. It premiered on March 9, 2025, on GMA Network. It is the first season to air on GMA and the first full celebrity edition season to air since 2008. The season features celebrities signed to the talent agencies Star Magic and Sparkle GMA Artist Center as housemates.
Bianca Gonzalez, Robi Domingo, Melai Cantiveros, Enchong Dee, and Alexa Ilacad return as hosts of the season, with newcomers Gabbi Garcia and Mavy Legaspi joining the show.
On January 27, 2025, during a broadcast of the newscast 24 Oras, actress-presenter Iya Villania announced that the new season of Pinoy Big Brother would air on GMA Network, marking the franchise's debut broadcast on the network. As series' third celebrity edition, subtitled Collab, the season's cast would be composed of artists from the talent agencies Star Magic and Sparkle GMA Artist Center. The following day, a contract signing between the executives from ABS-CBN Studios and GMA Network was held in Quezon City. Principal photography commenced on March 9, 2025.
Hosts from the previous seasons—Bianca Gonzalez, Robi Domingo, Kim Chiu, Melai Cantiveros, Enchong Dee and Alexa Ilacad—all reprised their roles. Two talents from GMA—Gabbi Garcia and Mavy Legaspi—joined the roster of hosts on February 9 and 21, respectively.
The season premiered on March 9, 2025, on the network's Sunday night line up. Episodes air on GMA Network during weeknights at 10:00 PM (PST) on the network's Prime line up, and weekends at 6:15 PM (PST). Aside from its television broadcast, the season also airs online through Kapuso Stream, Kapamilya Online Live and iWantTFC.
A companion show, Pinoy Big Brother: Celebrity Collab Edition Updates, hosted by Garcia, airs every Monday to Friday twice on GMA—first before the timeslot of TiktoClock and second before Family Feud. A digital companion show, Pinoy Big Brother: Celebrity Collab Edition OnlineVerse, airs every Saturday during the commercial gap on Kapuso Stream and Kapamilya Online Live.
"Sikat Ang Pinoy" (English: Filipinos Are Famous) was reinterpreted for the fourth time in the franchise's history, with a new version performed by Darren Espanto and Julie Anne San Jose. It was officially introduced during the season's opening on March 9, 2025, marking its first live performance. Meanwhile, "Pinoy Ako" (English: I'm a Filipino) remained the primary theme for the show's musical scoring, continuing its long-standing association with the program. Espanto’s single, "Paalam Muna Sandali" (English: Goodbye for a Moment), was selected as the eviction song for the season.
Deviating from the usual the format of the show, duo housemates, acting as one, will nominate two other duos for eviction, with the first receiving three points and the second receiving one point. The top three duos (or more if there is a tie) with the most nomination points will be put forward for public vote. Furthermore, Big Brother has the authority to grant immunity or an automatic nomination to a housemate, primarily due to twists or violations. A nomination round may be paused due to pending tasks, challenges, or twists.
On March 9, 2025, fifteen celebrity housemates entered the house. The first seven to enter were artists from Sparkle, followed by seven artists from Star Magic. Sparkle artist Michael Sager was the last one to enter that night. On March 18, 2025, Bianca de Vera of Star Magic entered the house. On March 30, 2025, Emilio Daez of Star Magic and Vince Maristela of Sparkle were the 17th and 18th housemates to enter the house.
Big Brother will assign weekly tasks to the housemates to test their group dynamics, cooperation, and camaraderie. The weekly budget is at stake for passing or failing the weekly tasks.
Duos are often formed wherein all housemates are randomly paired through tasks and challenges. These pairings can change periodically, forcing housemates to adapt to new dynamics.
In addition to weekly tasks, Big Brother can assign additional ones, which fall into five categories:
Some tasks may influence house activities and may create competition among the housemates. In certain cases, sponsors may provide specific tasks, allowing housemates to win luxury rewards through competitions, tasks, or challenges.
Introduced before the second nomination round, these are tasks to be performed by all eligible duos. The best-performing duo wins immunity from being nominated for that nomination round.
In each nomination, duos assign three points to one duo and one point to another, with the nomination table reflecting this by placing the duo receiving three points at the top. Underlines indicate who was really targeted by the nomination. If there's none, then both housemates were targeted.
In an episode aired on April 2, 2025, Klarisse De Guzman publicly came out as bisexual. During a task where housemates shared personal stories, De Guzman revealed that she had been in a same-sex relationship with her partner, Trina, for four years. She expressed her pride and relief, stating, "I’m so happy and I’m so proud of myself that I’m finally out." Although her family had been aware of her sexuality, this marked the first time De Guzman shared her truth publicly. She acknowledged her previous fear of judgment and the potential impact on her career but emphasized the freedom she now felt. The revelation was met with widespread support from her fellow housemates and viewers.
According to AGB Nielsen Philippines' Nationwide Urban Television Audience Measurement People in television homes, the pilot episode of Pinoy Big Brother: Celebrity Collab Edition earned an 8.6% rating.