Aliwan Fiesta

Aliwan Fiesta is an annual event that gathers different cultural festivals of the Philippines in Star City Complex in Pasay wherein contingents compete in dance parade and float competitions. Organized by MBC Media Group together with Cultural Center of the Philippines (CCP) and the cities of Manila and Pasay, the event is dubbed as "the Philippines' Grandest Fiesta," with prizes totaling ₱3 million (roughly US$70,000). Aliwan Fiesta, which began in 2003, aims to showcase the different Filipino cultures and heritage not only to the people in Metro Manila but also to the rest of the world. The contingents, meanwhile, aim to promote their respective regions both economically and tourism-wise. It was originally organized as a visual extravaganza for the Christmas season, but it has since been held during the summer months of either April or May. Aliwan is a Tagalog word for "entertainment" or "amusement." Aliwan Fiesta festivities are covered live on DZRH-TV annually.
Aliwan Fiesta is divided into three categories: Cultural Street Dance Competition (the main event), Float Parade, and Reyna ng Aliwan (Queen of Entertainment/Amusement) competition. Each of the country's 17 regions have the option to send up to two contingents representing its respective cultural festival, as well as an option to send a representing float and or Reyna ng Aliwan contestant. However, the roster of entries for the cultural dance and float competitions are limited. In 2008, the number of slots for cultural dance was increased from 20 to 24 groups, which was completed as early as January. Each contingent in the cultural street dance competition—totaling up to 100 dancers as well as hundreds of musicians and support staff members—have undergone stringent elimination cycles during various local festivals before being chosen to compete in Aliwan Fiesta. The highlight of the event is when all competing festivals show off their dance skills while parading for four kilometers (about 2+1⁄2 miles) along Roxas Boulevard from Quirino Grandstand to Aliw Theater grounds located near CCP. The festivals range from the well-known such as Dinagyang of Iloilo City, Sinulog of Cebu City, and Panagbenga of Baguio, to the obscure but just-as-interesting feasts like Alikaraw of Hilongos, Leyte, Padang-Padang of Parang, Shariff Kabunsuan, and Pamitinan Festival of Rodriguez, Rizal. Side events also include a bazaar featuring different regional products, a photography contest, an inter-scholastic dance competition (interpreting dance tunes played on MBC radio stations), Filipino street games, and a fireworks display.
Meanwhile, the participating floats are only allowed to use local textiles, produce, flowers, and other products specific in their representing city in decorating the vehicles. Each float, portraying local folklore and indigenous traditions, is topped by a participant of Reyna ng Aliwan serving as muse. Laoag's Pamulinawen Festival has the distinction of winning the float competition the most number of times.
The province of Cebu, in turn, holds the record of the most wins in the Reyna ng Aliwan Pageant—six consecutive times from 2009 until 2014, and recapturing the crown in 2016 and 2017. However in 2019, Cebu's Sinulog festival queen who won Reyna ng Aliwan was stripped of her title for having violated the terms and conditions of her reign. The Panagbenga festival queen assumed the title and her duties for the rest of the year—the third time a Baguio lass wore the crown. The Reyna ng Aliwan pageant is considered the training ground of many national pageant winners, who have also gone on to compete—and win—international titles. Among these are Jamie Herrell and Karla Henry who won Miss Earth; Rizzini Alexis Gomez and Angeli Dione Gomez, who won the Miss Tourism International crowns back-to-back; Cynthia Thomalla, who was crowned Miss Eco International; Sharifa Aqeel who was named Miss Asia Pacific International; Vera Eumee Reiter, who won Mutya ng Pilipinas; as well as Mary Jean Lastimosa, Rogelie Catacutan, and Ahtisa Manalo, who won Binibining Pilipinas titles.
The top ten contingents in the cultural dance and float competitions receive cash prizes, with the top float winner receiving P500,000 (roughly US$11,000) and the winning cultural dance group getting P1 million (about US$23,000) as well as the bragging rights of becoming the champion of Aliwan Fiesta. Meanwhile, the Reyna ng Aliwan receives P100,000 (roughly US$2,300).
Lumad Basakanon of Cebu's Sinulog, Tribu Panayanon of Iloilo's Dinagyang, and the Manggahan Festival of Guimaras have all represented the country in various international festivals overseas. Aliwan Fiesta itself was featured in the Philippine pavilions at the 2011 Prague Quadrennial on Performance Space and Design, held in the Czech Republic; the Philippine delegation won the special children's prize for its efforts.
MBC presented a coffee table book in 2008 entitled Aliwan Fiesta: Celebrating Life In These 7,107 Islands. It was documented by cultural affairs specialist Susan Isorena-Arcega, featuring various photographs taken during Aliwan Fiesta's first five years. The book aims to tackle the Filipino's festive psyche, the multi-pronged treatise on what the Philippine festivals are rooted in, and the display of cultural heritage through dance and craftsmanship. A second volume entitled "Aliwan Fiesta: The Festival of Champions," was published in 2013. A third volume is currently being compiled.