Agritourism

Agritourism or agrotourism involves any agriculturally based operation or activity that brings visitors to a farm or ranch. It encompasses a wide range of activities, including direct-to-consumer sales such as farm stands and u-pick, agricultural education through school visits, hospitality services like overnight farm stays, recreational activities such as hunting and horseback riding, and entertainment events like hayrides and harvest dinners. These activities provide an additional source of income for farmers and help sustain small-scale farms.
Agritourism benefits surrounding communities by drawing tourists to rural areas, stimulating local economies, and fostering a greater appreciation for agricultural practices and local food systems. Many countries have embraced agritourism, implementing programs and initiatives to support and promote this sector.
A 2018 article published in the Journal of Agriculture, Food Systems, and Community Development classified agritourism activities as falling into one or more categories: direct-to-consumer sales (e.g., farm stands, u-pick), agricultural education (e.g., schools visits to a farm), hospitality (overnight farm stays), recreation (e.g., hunting, horseback riding), and entertainment (e.g., hayrides, harvest dinners). Most agritourists spent time visiting farm stands, picking fruit, or feeding animals; others may navigate a corn maze or do a farm stay, assisting with chores or agricultural or ranch work.
Agricultural tourism has become a necessary means for many small farms’ survival. By diversifying business operations, farm operators are able to ensure a more stable income. This is because agritourism activities can occur during times of the year that crops may not be in season, and by providing a completely separate stream of income. Some studies have found that agritourism operations often benefit their surrounding communities by drawing tourists to the area. The economic boost by the increase in traffic can be beneficial to rural areas in need of diversified streams of income.
The development of agritourism was of high importance in the process of revitalization of rural life in Armenia. Apart from participation in agricultural activities and farming, some more notable activities specific to Armenia are winemaking and carpet weaving.
There are also agricultural festivals and farmer's fairs organized every year, like the "Dolma" festival, "Barbeque (Khorovats)" festival, "Gata" festival, and many more.
85% of India's population is directly or indirectly dependent on agriculture and allied activities. Similarly, agriculture accounts for 26% of India's GDP. Maharashtra and Kerala are the states in India that are taking advantage of the potential of agritourism. In Maharashtra Agritourism is promoted by the Agri Tourism Development Corporation. Kuttanad, Wayanad, Palakkad and Idukki are some of the important agricultural areas in Kerala. The 'Green Farm' project launched by the Government of Kerala is aimed at promoting agro-tourism in Kerala. Apart from Kerala and Maharashtra, Nagaland and Sikkim are also successful agri-tourism states.
Since 1985 agritourism in Italy is formally regulated by a state law, amended in 2006.
Starting in 2013 Italy has used a sector trademark, “Agriturismo Italia”, accompanied by a new system of classification of farms with accommodation.The trademark, which distinguishes farms regularly operating in accordance with existing laws and regulations, shows a sunflower enclosing a farm. The classification (from 1 to 5 marks) represents the level of comfort, the variety of services and the quality of the natural environment that each farm is able to offer. This system was implemented by the Ministry of Agriculture, in cooperation with all regional and national agritourism associations. The national system thus offers an overall guarantee which still takes account of specific regional characteristics.
In Israel, historical agricultural practices attract visitors to sites such as Ein Yael, Neot Kedumim, and Kfar Kedem. These locations showcase traditional methods like terraced farming and ancient irrigation. Tourists can engage in activities such as grape stomping and olive pressing.
Israel's agriculture features crops like grapes, olives, dates, and wheat, which have historical significance. The Wine Route and Olive Route in the Mate Yehuda and Yoav regions allow visitors to explore small wineries and ancient and modern oil presses. The Dagon Museum in Haifa displays the history of grain cultivation from ancient times to the present. Binyamina, known for its citrus groves, and Kibbutz Ein Gedi near the Dead Sea, which demonstrates desert farming techniques, are also key agritourism sites.
For insights into the development of modern agriculture, tourists can visit the Dubrovin Farm museum and the Museum of Pioneer Settlement at Kibbutz Yifat. These sites depict the establishment of Israel's agricultural infrastructure in the late 19th and early 20th centuries.
Pakistan is an agricultural country and agriculture is a vital sector of Pakistan's economy. About 65% of people live in rural areas and directly or indirectly relate to profession of agriculture. Agriculture in Pakistan accounts 21% of total GDP in the economy. Pakistan has natural resources for agriculture, like fertile land, four seasons, and a natural flow of water canals from north to south, including dams, barrages, headwork, canals, and distribution channels.
UAE unveiled a pioneering plan in 2023, aimed at revamping the agricultural industry, opening up an array of opportunities for farmers to diversify their income streams to promote agritourism. The 'UAE Agritourism Program' allows people to experience conventional and modern agricultural practices at animal and crop farms, whilst aiming to increase the demand for locally grown produce. A new agritourism hub is also expected to create thousands of new jobs.
Through the Small Farm Center at the University of California, "Agricultural tourism or agritourism, is one alternative for improving the incomes and potential economic viability of small farms and rural communities. Some forms of agritourism enterprises are well developed in California, including fairs and festivals. Other possibilities still offer potential for development". The UC Small Farm Center has developed a California Agritourism Database that "provides visitors and potential entrepreneurs with information about existing agritourism locations throughout the state". An example of agritourism in the U.S. may be Tanaka Farms.
According to a 2011 article in the journal Tourism Planning and Development, agritourism has become economically important to the agriculture sector in North West England, as farmers seek to diversify their income streams.