Enchufe.tv

Enchufe.tv is an Ecuadorian comedy entertainment brand produced by 2bLatam. Based in Quito, Ecuador, it consists of comedic sketches viewed primarily on its YouTube channel, its Facebook page and other social media as well as on television channels and AVOD platforms in Latin America and the U.S.
As of December, 2024, their YouTube channel has nearly 28 million subscribers, their Facebook page over 16 million, their Instagram account more than 4 million and their TikTok page more than 7 million followers. Their total social media reach is more than 58 million.
Enchufe.tv is also watched as season compilations in Latin America and the U.S. in Teleamazonas, TNT, Pluto.tv, Vix, Canela.tv and other local TV channels and AVOD platforms.
In 2011, four Ecuadorian film students: Leonardo Robalino, Christian Moya, Martín Domínguez and Jorge Ulloa discussed the current state of audiovisual production in Ecuador in the back of a pickup truck. As a result, and after being rejected by every TV station in their home country, they decided to produce short videos, using the internet as their primary medium of exhibition with fewer restrictions than traditional media outlets.
Shortly, they created their production company, Touché Films, and on November 13, 2011, the Enchufe.tv YouTube channel was created, airing several comedy sketches, El peor casting (The Worst Casting) being its first.
During its first season, sketches between 4 and 5 minutes long were uploaded every Sunday, while shorts known as "microYAPA" (between 10 and 60 seconds) were uploaded on Tuesdays. Every Thursday a "Promo" was released, providing a preview of the upcoming Sunday sketch.
By July 2012, the Enchufe.tv YouTube channel reached 71,000 subscribers and their videos received over 78 million views, racking up 500,000 hits per day making them the most popular Ecuadorian YouTube channel on the web. Until mid-2012, viewership came primarily from Ecuador, followed by Mexico. On April 16, 2012, the protagonist of Pescador, Andrés Crespo, made a guest appearance in the skit with Las Amigas de Camilo con Blanquito. On May 13, 2012, the Mothers Day video Mami, mami, mami, reached a record of 3.2 million visitors. On July 23, 2012, Enchufe.tv aired a video called ME GUSTA, reaching 1.5 million views in less than 48 hours and inspiring approximately 100 video responses, becoming a trending video from Russia to the United States. On October 8, 2012, the Compra Condones sketch was released, eventually becoming the most viral video released by the channel, reaching over 10 million views to date.
In September 2013, Enchufe.tv aired its first season (compilation of sketches) reaching a broader Ecuadorian audience on Ecuavisa, an Ecuadorian television station. By then they already had more than seven million subscribers and 1 million daily visits, as well as 1 million "likes" on Facebook. According to data analysis provided by different platforms, by December, 2022 their largest online audience is in Mexico, followed by Ecuador, Colombia, Peru and Bolivia.
On November 3, 2013, YouTube awarded Enchufe.tv a Golden Play Award, attributed to YouTube channels with over 1 million subscribers on the occasion of the first YouTube Music Awards.
On September 7, 2014, Enchufe.tv won the "Audience Choice Show of the Year" award at the Streamy Awards.
On December 9, 2015, Enchufe.tv made a cameo in YouTube Rewind 2015. and in 2016, Encufe.tv made their second YouTube Rewind appearance in YouTube Rewind 2016.
The sketches feature Latin American idiosyncrasies, reflecting on everyday life while leaving aside stereotypes and discrimination. Their stories are based on the ironies of personal experiences, popular sayings, traditions, family and couple relationships and parodies of pop culture among others, resulting in a very comical mix that appeals to a wide audience.
Enchufe.tv´s general manager is Leonardo Robalino, the creative director is Jorge Ulloa, general producer Martín Domínguez, Andrés Centeno executive producer and cinematographer Christian Moya, all co-owners of the production company Touché Films.