Percy Pig

Percy Pig is a British brand of pig-shaped gummy raspberry, strawberry, cherry and grape-flavoured confectionery products made under licence in Germany by Katjes for Marks & Spencer which first appeared in stores in 1992. More than £10 million was grossed between June 2009 and 2010 in Percy Pig sales in Marks & Spencer's UK branches alone. They contain 3.5% fruit juice, and since May 2022 have been suitable for vegans.
Percy Pig sweets are available in 100g, 170g and 400g.
Percy Pig was created in 1992 and was sold in strawberry, blackcurrant and raspberry flavours.
After a brief hiatus from the shelves in 1997, the brand returned, and in 2008 the sweets made UK British Vogue's 2008 hot list at number 11 on the top style bible's 40 hottest people and trends to watch over the coming months.
The Percy Pig character appeared in M&S's 2021 Christmas advert voiced by Tom Holland in the character's first speaking appearance.
In April 2022, a large fibreglass Percy Pig statue was installed on the roof of a newly-opened Marks and Spencer store in Stevenage, Hertfordshire, to remain there for a year.
Marks & Spencer Percy Pig sweets originally contained real pig in the form of pork gelatin. In 2011, a "Veggie Percy" range was launched, a vegetarian variety of Percy Pig sweets replacing the gelatin with beeswax and pea protein, with green ears to indicate they were vegetarian.
In 2016, M&S began using a new gelatine-free recipe for some other varieties of Percy Pig sweets, and from May 2019 all Percy Pig sweets were 100 per cent gelatin-free, instead using pectin. This relaunch of the range also saw a new logo and packaging designs across the range.
In 2022, beeswax was removed from the recipe, making the product vegan.
Following on from the success of the original Percy Pig sweets, new varieties, flavours and characters were introduced. Amongst the first were "Percy Pig & Pals", which besides Percy also contained a cow (cola flavour) and sheep (orange and strawberry flavour) and "Percy Piglets", which are smaller versions of the main sweets. A lemon and orange "Penny Pig" sweet was introduced in 1998, and retired a few years later.
Besides the sweet range itself, Percy Pig has expanded to fruit juices, fizzy drinks, chocolates, popcorn, biscuits, cakes, muffins, ice cream, dessert sauces and mince pies, amongst others. In 2020, Marks & Spencer relaunched a Percy Pig advent calendar after being discontinued in 2018 and 2019. Toys, books, socks, party equipment, bed linen and piggy banks are amongst the non-food items with the Percy Pig branding.
Similar sweets are available from other retailers. Lidl has "Henry Hippo" sweets and Aldi has "Leo the Lion", both of which are also vegan. Poundland, a discount retailer, released their own version in 2019 called "Dinky Dogs", Sainsbury's produced "Eric the Elephant" sweets, but they have since been discontinued. In 2023, Swizzels agreed to redesign its "Pigs Mugs" sweets at the request of Marks & Spencer's lawyers, having sold them since 1996.
Outside of the United Kingdom, similar products in other countries are the Canadian "Juiced Up" (introduced 2009), Dominion's "Leo the Lion", the German "Fred Ferkel", the Dutch "Katja Biggetjes", the French "Petit Cochon" (launched 2007) and the Australian "Peggy Pig and Pals" introduced in Coles Supermarkets in 2009.