Variety store

A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, auto parts, dry goods, toys, hardware, furniture, and a selection of groceries. It usually sells them at discounted prices, sometimes at one or several fixed price points, such as one dollar, or historically, five and ten cents. Variety stores, as a category, are different from general merchandise superstores, hypermarkets (such as those operated by Target and Walmart), warehouse clubs (such as Costco), grocery stores, or department stores.
Dollar stores that sell food have been alleged to create food deserts: areas with limited access to affordable and healthy food. This is alleged to occur when dollar stores outcompete local businesses, and soon become some of the only grocery store–like businesses available in some areas.
Some items are offered at a considerable discount over other retailers, whereas others are at the same price point. There are two ways variety stores make a profit:
Variety stores with single price points buy products to fit those price points (while making a profit) that are:
Not all variety stores are "single price-point" stores, even if their names imply it. For example, in the United States, Dollar General and Family Dollar sell items at more or less than a dollar. Some stores also sell goods priced at multiples of the named price and, conversely, multiple items for the price. The discrepancy with the nominal price is also compounded if sales tax is added at the point of sale.
In many countries, stock can be imported from others with lower variable costs, because of differences in wages, resource costs or taxation. Usually, goods are imported by a general importer and then sold to the stores wholesale.
Another source of stock is overruns, surplus items and out-of-date food products. Real Deals, a regional dollar store in the Syracuse, New York area, is stocked almost entirely with surplus goods such as these. The legality of selling out-of-date goods varies between jurisdictions: in general, most items (with a few exceptions, particularly certain perishable food items depending on the state) can be sold in the United States regardless of their sell-by date, but in the United Kingdom it is illegal to sell goods after their "Use by" date.
Although some people may link variety stores with low-income areas, this is not always true. For example, Atherton, California has a variety store within its city limits, even though it has a median household income of nearly $185,000 a year. Studies of food discounters in Great Britain show quite a varied demographic, and 99p Stores reported an increase in higher-income customers after the financial crisis of 2007–2008.
Dollar stores have been alleged by a number of studies, individuals, and organizations to proliferate food deserts: areas with limited access to healthy and affordable food. Dollar stores are alleged to outcompete local grocery stores, and end up being one of the few options available for purchasing food in some communities. Dollar Tree has disputed this claim; it claimed that in a number of cases it created food options in food deserts. In 2023, Dollar Tree reportedly stopped selling eggs when the price of eggs increased. In line with these allegations, a number of U.S. states have passed restrictions on where new dollar stores can be opened.
According to IBISWorld, dollar stores have grown 43 percent since 1998 and have become a $56 billion industry. Colliers International claims there are more dollar stores than drug stores. With stores of other types closing in large numbers, dollar stores often replace other types of stores in shopping centers. They succeed partly because of impulse purchases. The common term in North America for a small general merchandise store is general store.
Frank Winfield Woolworth had seen the success in Michigan and western New York of so-called nickel stores, where everything cost five cents (the U.S. five cent coin is called a "nickel"). On February 22, 1879, Woolworth opened his Great Five Cent Store in Utica, New York, and it was his later success and expansion of that format as the F. W. Woolworth Company that would create the American institution of the "five and dime".
There were many names for this type of store:
Before Woolworth, the prevailing thought was an entire store could not maintain itself with all low-priced goods, but with Woolworth's success, many others followed their lead.
Well-known dime store companies included:
Of these, only Ben Franklin continues to exist in this form, while Kresge and Walton's became mega-retailers Kmart and Walmart, respectively.
Beginning around the 1960s, others tried the larger "discount store" format, such as TG&Y Family Centers, W. T. Grant, and Woolworth's Woolco stores.
With suburbanization in the 1950s and 1960s, Americans shopped more and more in malls rather than downtown shopping districts and although Newberry's and Woolworth's stores did open in the malls, starting around the 1970s, variety stores lost business to other retail formats such as office stores, low-price shoe chains, fabric stores, toy stores and discount drug stores like Thrifty Drug Stores. Grocery stores and drug stores sold more and more candy. The last US Woolworth's closed in 1997. Newberry's was sold to McCrory (who maintained the brand) in 1972, McCrory itself went bankrupt in 1992 and all their brands disappeared in 2002.
Starting in the late 1990s, dollar stores expanded enough to gain the attention of the national press. They were popular not only for their value but because freestanding smaller stores were located in small towns, downtowns, and across the cities and suburbs, they were often more convenient than mall stores. They continued to grow and by 2019, for example, Dollar Tree had higher annual sales than Macy's. Dollar and variety store revenue reached $77 billion in 2018.
As of 2018, main dollar store chains in the U.S. were Dollar General, Dollar Tree (which owned Family Dollar until 2025), the 99 Cents Only Stores, and Five Below. Increasing revenue has led to growth for dollar store chains: by 2018, Dollar Tree had 14,000 locations in the U.S., and its expansion continued; in 2019, Dollar General had 15,000 locations in the US, and its expansion continued; and Five Below had 745 stores.
In Japan, 100-yen shops (百円ショップ hyaku-en shoppu or 百均 hyakkin) have proliferated since around 2001. This is considered an after-effect of a decade-long recession of the Japanese economy. Despite the emphasis on value, however, some items, such as chocolate bars, may be priced higher than they are at other stores.
For a few years, 100-yen shops existed not as permanent stores, but as vendors under temporary, foldable tents. They were (and still are) typically found near the entrance areas of supermarkets.
A major player in 100-yen shops is the Daiso chain. The first store opened in 1991, and there are now around 2,400 stores in Japan. This number is increasing by around 40 stores per month. Daiso has also expanded into North America, Australia, Asia, and the Middle East.
In China, ¥2 (or ¥3, depending on the area's economic prosperity) shops have become a common sight in most cities. In Hong Kong, major department stores have opened their own $10 shops (US$1.28) to compete in the market, and there are now "$8 shops" (US$1.02) and even "$2 shops" (US$0.26) competing at lower prices, especially in poorer communities. Low prices are helped by Hong Kong's lack of a sales tax and its access to the mainland.
In Taiwan, fixed price stores can be found in many locations, including night markets, regular shopping streets, regular market stalls, and department stores. Two typical price points are NT$39 and NT$49. Given that the retail environment in Taiwan is already highly competitive, it is not unusual to see such stores fail.
In India, US Dollar Store, founded in 2003, is a pioneer of single price stores. The merchandise for pilot stores was sent from America. As sales grew over the years with more than 200 operational stores in India, the merchandise is now imported from China, Indonesia, Thailand, Spain, Portugal, UK and various other countries as well as the US. US Dollar stores were founded by entrepreneur Gaurav Sahni, owner of Nanson Overseas Private Limited. Nanson, operated by Gaurav Sahni and his brother Gautam Sahni, has had an established sourcing and consolidation network for over two decades, with supply bases worldwide. Direct sourcing without intermediaries and stocking a large variety of merchandise as and when needed has given the company an advantage.
In Russia, Fix Price started selling all its items at 30 roubles and as the business grew, up to 55 roubles. It has now cancelled this practice and has become a typical discount store).
Marks & Spencer opened a stall in Kirkgate Market Leeds in 1884, proclaiming “Don’t ask the price, it’s a ’Penny”. Woolworth's opened its first store in the United Kingdom in 1909, when they were also colloquially known as "threepenny and sixpenny" stores, "3d and 6d" being displayed on the shops' frontages. More modern counterparts include B&M, Boyes, Home Bargains, OneBeyond, Poundland and Poundstretcher.
Variety stores in Guatemala include Dollar City.
In Argentina, variety stores are called todo por dos pesos (everything for 2 pesos).
Brazilians sometimes use the expression um e noventa e nove (R$ 1,99) to refer to cheap, low quality things or even people.
In Chile, they are called todo a mil (referring to the one thousand Chilean pesos banknote). They are commonly located in middle-class neighbourhoods where big retail stores don't usually venture and in small commercial districts like the ones in Santiago.
Variety stores in Colombia include Dollar City (Colombia version of Dollarama), D1, Ara, Miniso
In South America, variety stores may be known as:
In Egypt, a variety store may be called a £E2.5 shop.
In South Africa, the R5 store.
Miniso is a Chinese variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware. In 2016, the company's sales revenue reached $1.5 billion. Miniso has expanded outside of the Chinese market and operates 1,800 stores in Asia, Europe, Oceania, Africa, North America, and South America.