Floral Shoppe

Floral Shoppe (Japanese: フローラルの専門店, Hepburn: Furōraru no Senmon-ten) is the ninth studio album by the American electronic musician Ramona Andra Langley under the alias Macintosh Plus, released on December 9, 2011, by the independent record label Beer on the Rug. It was one of the first releases of the 2010s microgenre known as vaporwave to gain popular recognition on the Internet.
Vaporwave is an Internet-based genre of music that is defined by its slow, chopped and screwed remixes of popular 1980s and 1990s music. The subculture that developed from the genre has been described as a parody on consumerism and often includes retro computer imagery to reflect on 1990s aesthetics. The genre had its first templates from Chuck Person's Eccojams Vol. 1 (2010) by Daniel Lopatin and Far Side Virtual (2011) by James Ferraro. Floral Shoppe by Ramona Andra Langley, under the pseudonym Macintosh Plus, is frequently cited as the first proper example of the then-emerging genre, along with works from other artists released by the record label Beer on the Rug. Prior to Floral Shoppe, Macintosh Plus had previously produced other releases under multiple pseudonyms, including Vektroid, Laserdisc Visions, and New Dreams Ltd.
Adam Harper of Dummy, in an article about the vaporwave culture, described the album's content as "chopped, glitching and screwed adult contemporary soul alongside twinkling spa promotional tunes." Other descriptions that have been attributed to Floral Shoppe, and to the vaporwave genre in general, include 1980s funk, elevator music, and heavy use of sampling and remixing of such genres. Macintosh Plus takes an unorthodox approach to sampling throughout Floral Shoppe, with "voices slowed to wordless drawls, tempos abused at whim, [and] snippets mashed over each other at clashing time signatures." The album's second track, "Lisa Frank 420 / Modern Computing" which is a slowed down, chopped and screwed remix of "It's Your Move" by Diana Ross, has been noted as a model for vaporwave songs.
Floral Shoppe was released digitally to Macintosh Plus' Bandcamp music store on December 9, 2011, by the independent record label Beer on the Rug. It received considerable online popularity, eventually becoming "the most hyped vaporwave release on the Internet."
Packaged within the album are aesthetics that convey 1980s visuals which define the genre. With heavy implication on retro computer imagery, it depicts a sculpture of the Greek god Helios and the Japanese title in bright pink, tiled surroundings with a background of the Twin Towers. Macintosh Plus later launched a line of tank tops and hoodies sporting a variation of the Floral Shoppe album cover.
Floral Shoppe was met with polarizing reception from critics and casual listeners alike, being equally "criticized and acclaimed for [Macintosh Plus'] soulless take on muzak". Jonathan Dean of Tiny Mix Tapes wrote positively of Floral Shoppe, citing the album as "one of the best single documents of the vaporwave scene yet, a series of estranged but soulful manipulations of found audio that carefully constructs its own meditative headspace through the careful accretion of defamiliarized memory triggers." YouTube music critic Anthony Fantano's review of the album has been credited with establishing the album as a representative album of the vaporwave subgenre, and also as being a pivotal moment in the decline of the subgenre as a whole. Fantano reviewed the album negatively, rating it 4/10 and concluding "certainly it sounds nice, it has style, but there's really not much there in terms of how it's assembled". In a 2019 video "10 Times I Changed My Opinion On Albums Pt. 2", Fantano reiterated feelings that the execution of the album was unsophisticated, but noted its influence on later developments in the vaporwave genre, and opined that the songs on the album have "artistic merit independent of the songs actually being sampled".
On the year-end annual Pazz & Jop critics' poll for albums, administered by The Village Voice, the album received two votes. Perfect Sound Forever's Miles Bowe cited Floral Shoppe as one of his year-end best albums. It was also named the sixth-best album of the year by Tiny Mix Tapes, with reviewer James Parker opining that it "slid seamlessly between pure pop pleasure and the ironic framing of that pleasure, the presence of the artist at turns barely noticeable and dramatically foregrounded." Assessing the influence of Floral Shoppe on vaporwave, along with the genre's perceived decline, Parker wrote:
Floral Shoppe has since been heralded as one of the most significant albums in the early days of vaporwave. In a retrospective review, Adam Downer of Sputnikmusic characterized the album as "constantly—and delightfully—unsettling" and "a beautiful record that's both warm and strange, nostalgic and futuristic, bizarre and totally simple." Writing for Pitchfork, Miles Bowe concluded, "Nothing could change or improve its sound which, even after thousands of soundalikes, has lost none of its perception-shattering power." Vice (Noisey) included Floral Shoppe on their ranking of the 100 best albums of the 2010s.
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