Festival of the Flowers

The Flowers Festival (Spanish: Feria de las Flores) is a festival that takes place in Medellín, Colombia. The annual festival is a significant driver of tourism and holds importance to the cultural fabric of the city. In addition to various flower display-oriented events and contests, the festival includes musical performances, an antique car parade, and an 11km bike ride. It is estimated that the Flowers Festival annually attracts more than two million people to the city, and the event cost the city around $3.6 million to organize in 2019.
The first Flowers Festival took place on May 1, 1957. It was organized by Arturo Uribe, a member of the Board of the Office of Development and Tourism in Medellin, Colombia. The festival lasted for five days with an exposition of flowers displayed in the Metropolitan Cathedral, which was organized by the Gardening Club of Medellín and monsignor Tulio Botero to celebrate the Virgin Mary day. This flower parade represents the end of slavery when slaves carried men and women on their backs up steep hills instead of flowers. The first silleteros parade also took place with some 40 men from the corregimiento of Santa Elena carrying on their backs flower arrangements to the exposition site.
This festival initially took place during the month of May but was changed to August in 1958 to celebrate the independence of Antioquia. Since then, other events have been added like the International Pageant of the Flowers, the cavalcade, Guinness Records in 1996 and 1999, classic automobiles parade, Orchids exposition, among others.
The Flowers Festival has roots in local Christian tradition. Though Colombia does not have an official religion, Roman Catholicism is the dominant faith and deeply culturally pervasive. At the beginning of the 20th century, in the month of May with the arrival of spring, it was common for homes and altars of churches to be decorated with native flowers in honor of the Virgin Mary. In 2017, the Pope, the head of the Catholic church, was met with over a million visitors on his visit to the city.
The production and export of flowers in the region employs thousands of workers. More than 235,000 tons of flowers are exported amongst 1600 different species, with a value of approximately $279 million.
In 1999, the festival reached 482 silleteros participants. The 2006 edition also featured a new category of silleteros. Maria Isabel Lopez, spokeswoman for the Convention Center Bureau of Madrid, described this new category: "these are the Pioneers, who will show all their Silletas making experience, but will not participate in the contest." Some 50 peasants carried the silletas; 260 featuring traditional arrangements, 50 brandishing advertisements and 28 from the new Pioneer category. Keeping with tradition, the Mayor of Medellín sponsored the awards of the contest. In 2006, there were a total of 260 awards, selected and given by three juries.
Over the years, this quintessential Antioquian celebration has expanded to include a wide variety of events that have increased its importance and impact, such as the Desfile de Silleteros (Silleteros Parade)—the festival’s central event—the Classic and Antique Car Parade, the exhibition called Orchids, Birds, and Flowers, and the Tablados (cultural stages), among others.
Activities for All Tastes
The fair offers activities for all preferences and at all hours of the day, though the most intense celebrations take place at night.
During the Feria de las Flores, the Medellín City Government provides free access to:
Other private events:
The entertainment offered by Medellín during the fair includes all types of environments, with diverse venues for daytime or nighttime fun. Recommended spots include Parque Lleras, the Zona Rosa, the Gardeliana Museum House for tango shows, neighborhood stages (tablados), and other points of interest detailed by travel agencies, tourism offices, or hotels in the city.