No Matter How I Look at It, It's You Guys' Fault I'm Not Popular!

No Matter How I Look at It, It's You Guys' Fault I'm Not Popular! (Japanese: 私がモテないのはどう考えてもお前らが悪い!, Hepburn: Watashi ga Motenai no wa Dō Kangaetemo Omaera ga Warui!), commonly referred to as WataMote (わたモテ), is a Japanese manga series written and illustrated by two people under the pseudonym Nico Tanigawa. It began serialization on Square Enix's Gangan Online service in August 2011 and is published by Yen Press in North America. A 4-panel spin-off manga was serialized in Gangan Joker between January 2013 and July 2015. An anime television adaptation by Silver Link aired in Japan between July and September 2013.
Fifteen-year-old otaku Tomoko Kuroki believed that she would become popular when entering high school due to her experience with otome games and dating simulators. In reality, she finds that she has become an unsociable loner, though she still forces herself to try out what she has learned about achieving popularity. As she progresses through high school, Tomoko attempts to improve her social status among her peers.
Written by two people under the pseudonym Nico Tanigawa, WataMote began serialization on Square Enix's Gangan Online service on August 4, 2011. The first tankōbon volume was released on January 21, 2012, with 26 volumes and an official fan book released as of February 12, 2025. An anthology was released on June 22, 2013. The second volume, released on May 22, 2012, ranked #10 in the Oricon charts in its opening week. As of July 2013, the series has printed over 1.5 million copies. The manga gained popularity overseas after fan translations of the series were posted on the English-speaking imageboard 4chan, the Western equivalent of Japan's Futaba Channel. Yen Press has licensed the manga in North America and the UK, and began releasing the series from October 29, 2013.
A spin-off 4-panel manga series, Watashi no Tomodachi ga Motenai no wa Dō Kangaetemo Omaera ga Warui. (私の友達がモテないのはどう考えてもお前らが悪い。, lit. No Matter How I Look at It, It's You Guys' Fault My Friend's Not Popular.), known as TomoMote (トモモテ) for short, ran in Square Enix's Gangan Joker magazine between January 22, 2013 and July 22, 2015, and was collected into one volume released on August 22, 2015. A novel anthology written by Nico Tanigawa, Masaki Tsuji, Yugo Aosaki, Sako Aizawa and Van Madoy was released on November 15, 2019.
In the Yen Press English version, individual chapters are called "Fails" and are preceded with "I'm Not Popular, So".
An anime television adaptation of the manga was announced to have been greenlit in an advertising for the third manga volume on December 20, 2012. The television series was produced by Silver Link and aired between July 8 and September 23, 2013. The series is directed by Shin Oonuma and written by Takao Yoshioka, with character design by Hideki Furukawa. An original video animation episode was released with the seventh manga volume on October 22, 2014.
The opening theme is "Watashi ga Motenai no wa dō Kangaetemo Omaera ga Warui!" (私がモテないのはどう考えてもお前らが悪い!, "No Matter How I Look at It, It's You Guys' Fault I'm Not Popular!") by Konomi Suzuki and Kiba of Akiba, which reached #43 on the Japan Hot 100. The main ending theme, featured in all but four episodes, is "Dō Kangaetemo Watashi wa Warukunai" (どう考えても私は悪くない, "No Matter How I Look At It, It's Not My Fault") by Izumi Kitta. It charted at #79 in Japan.
The ending themes for episodes two and five are "Musō Renka" (夢想恋歌, Dream Love Song) and "Yoru no Tobari yo Sayōnara" (夜のとばりよ さようなら, Farewell, Veil of Darkness) respectively, both performed by Velvet.Kodhy. The ending theme for episode six is "Natsu Matsuri" (夏祭り, Summer Festival) by Utsu-P & Toka Minatsuki, featuring vocals by Hatsune Miku (a cover of the original 1990 hit song by Jitterin' Jinn). The ending theme for episode eleven is "Sokora no Chaku-Gurumi no Fūsen to Watashi" (そこらの着ぐるみの風船と私, Me and the Balloon I Got from the Costumed Person) by Velvet.Kodhy and μ.
The series was simulcast by Crunchyroll. Sentai Filmworks licensed the series in North America and released it on Blu-ray and DVD on August 26, 2014. After the acquisition of Crunchyroll by Sony Pictures Television, the series, among several other Sentai Filmworks titles, was dropped from the Crunchyroll streaming service on March 31, 2022.
WataMote has been the subject of much discussion and debate, particularly in its depiction of social anxiety and the main character Tomoko. Many have debated if the series is a comedy or a study of neurosis, with many varying opinions on whether the subject matter is supposed to be humorous or not. Still, the anime adaptation has been highly praised by most websites, particularly for its main character Tomoko and Izumi Kitta's portrayal of her. Among the most praised aspects of the series, the opening title sequence has received unanimous praise for its opening song and visuals, and how well it represents Tomoko's loneliness, frustration, and intense social anxiety.
In response to WataMote taking the top spot in a poll for Kotaku readers' choice for best anime of the season, Kotaku contributor and anime critic Richard Eisenbeis wrote an extremely negative review for the series, describing the show as being the "most mean-spirited" anime that he had ever viewed as a critic and fan. He criticized the show's main source of humor—the protagonist's social anxiety disorder—as being demeaning to the mentally ill, and he rebuked those who watched it for enjoying the suffering of someone else in order to feel better about themselves.
On the other hand, Anime News Network's review compared the series to other well-known series dealing with subject of social misfits, such as Welcome to the NHK and Genshiken. It suggested that Tomoko is portrayed as a completely anti-moe character, since she is angry and vengeful instead of typically cheery. The review praised the series for being insightful and straightforward in its treatment of social maladjustment.
In 2023, Norbert Daniels Jr. wrote an article for Anime News Network noting that in the ten years since the manga started, it had transitioned from a cringe comedy centered around Tomoko's social maladjustment to a more optimistic story with a larger cast and some yuri undertones, with Tomoko's own growth as a character being apparent. He also suggested that Bocchi the Rock! and Komi Can't Communicate, anime which also feature protagonists with social anxiety, may in part owe their popularity to WataMote paving the way for them.
No Matter How I Look at It, It’s You Guys' Fault I'm Not Popular! manga volumes by Nico Tanigawa. Original Japanese version published by Square Enix. English version published by Yen Press.