Google Doodle

A Google Doodle is a special, temporary alteration of the logo on Google's homepages intended to commemorate holidays, events, achievements, and historical figures. The first Google Doodle honored the 1998 edition of the long-running annual Burning Man event in Black Rock City, Nevada, and was designed by co-founders Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. Early marketing employee Susan Wojcicki then spearheaded subsequent Doodles, including an alien landing on Google and additional custom logos for major holidays. Google Doodles were designed by an outside contractor, cartoonist Ian David Marsden until 2000, when Page and Brin asked public relations officer Dennis Hwang to design a logo for Bastille Day. Since then, a team of employees called Doodlers have organized and published the Doodles.
Initially, Doodles were neither animated nor hyperlinked—they were simply images with tooltips describing the subject or expressing a holiday greeting. Doodles increased in both frequency and complexity by the beginning of the 2010s. On October 31, 2000, the first animated Doodle celebrated Halloween. On May 21, 2010, the first interactive Doodle appeared later celebrating Pac-Man, and hyperlinks also began to be added to Doodles, usually linking to a search results page for the subject of the Doodle. By 2014, Google had published over 2,000 regional and international Doodles throughout its homepages, often featuring guest artists, musicians, and personalities. By 2024, the Doodlers team had created over 5,000 Doodles for Google's homepages around the world.
In addition to celebrating many well-known events and holidays, Google Doodles celebrate artists and scientists on their birthdays. The featuring of Lowell's logo design coincided with the launch of another Google product, Google Maps. Doodles are also used to depict major events at Google, such as the company's own anniversary. The celebration of historic events is another common topic of Google Doodles including a Lego brick design in celebration of the interlocking Lego block's 50th anniversary. Some Google Doodles are limited to Google's country-specific home pages while others appear globally.
Since the first Thanksgiving Doodle in 1998, many Doodles for holidays, events and other celebrations have recurred annually. These include:
Doodlers is Google's name for the illustrators, engineers and artists who design the Doodles. They have included artists like Ekua Holmes, Jennifer Hom, Sophia Foster-Dimino, Ranganath Krishnamani, Dennis Hwang, Olivia Fields, Nate Swinehart, Lynnette Haozous, and Eric Carle.
In May 2010, on the 30th anniversary of the 1980 arcade game Pac-Man, Google unveiled worldwide their first interactive logo, created in association with Namco. Anyone who visited Google could play Pac-Man on the logo, which featured the letters of the word Google on the Pac-Man maze. The logo also mimicked the sounds the original arcade game made. The I'm Feeling Lucky button was replaced with an Insert Coin button. Pressing this once enabled the user to play the Pac-Man logo. Pressing it once more added a second player, Ms. Pac-Man, enabling two players to play at once, controlled using the W, A, S, D keys, instead of the arrows as used by Player 1. Pressing it for a third time performed an I'm Feeling Lucky search. It was then removed on May 23, 2010, initially replacing Pac-Man with the normal logo. Later on that day, Google released a permanent site to play Google Pac-Man (accessed by clicking on top icon), due to the popular user demand for the playable logo. Pac-Man Doodle drew an estimated 1 billion players worldwide.
Since that time, Google has continued to post occasional interactive and video doodles:
Google holds competitions for school students to create their own Google doodles, referred to as Doodle 4 Google. Winning doodles go onto the Doodle4Google website, where the public can vote for the winner, who wins a trip to the Googleplex and the hosting of the winning doodle for 24 hours on the Google website.
The competition originated in the United Kingdom, and has since expanded to the United States and other countries. The competition was also held in Ireland in 2008. Google announced a Doodle 4 Google competition for India in 2009 and the winning doodle was displayed on the Google India homepage on November 14. A similar competition held in Singapore based on the theme "Our Singapore" was launched in January 2010 and the winning entry was chosen from over 30,000 entries received. The winning design was shown on Singapore's National Day on Google Singapore's homepage. It was held again in 2015 in Singapore and was themed 'Singapore: The next 50 years'.
On September 13, 2007, Google posted a doodle honoring author Roald Dahl on the anniversary of his birth, but this date coincided with the first day of the Jewish holiday of Rosh Hashanah, and Google was immediately criticized by members of the Jewish community for this decision, mainly because Dahl has been accused of anti-Semitism. Google removed the Doodle by 2:00 p.m. that day, and there remains no evidence of its existence in Google's official Doodle archive to this date.
In 2007, Google was also criticized for not featuring Doodles for American patriotic holidays, such as Memorial Day and Veterans Day. In that year, Google featured a logo commemorating Veterans Day.
In 2014, Google received some criticism for not honoring the 70th anniversary of the D-Day invasion with a Doodle and instead honoring Japanese Go player Honinbo Shusaku. In response to the criticism, Google removed that logo from their homepage and added a series of links to images of the invasion of Normandy.
On May 19, 2016, Google honored Yuri Kochiyama, an Asian-American activist and member of the Maoist-based black nationalist group Revolutionary Action Movement, with a Doodle on its main American homepage. This choice was criticized by conservative commentators due to some Kochiyama's controversial opinions, such as admiration for Osama bin Laden and Mao Zedong. U.S. Senator Pat Toomey called for a public apology from Google. Not like the anteriorly cited times, Google did not respond to any criticism, nor did it alter the presentation of the Doodle on its homepage or on the Doodle's dedicated page.
In 2014, a report published by SPARK Movement, an activist organization, stated that there was a large gender and race imbalance in the number of Doodles shown by Google, and that most Doodles were honoring white males. The report was widely reported in the media, and Google made a commitment to increase the proportion of women and racial minorities.
Google typically abstains from referencing or celebrating religious holidays specifically in Doodles, or in cases when they do, religious themes and iconography are avoided. Google has acknowledged this as an official policy, stating in April 2018 that they "don't have Doodles for religious holidays", according to "current Doodle guidelines". Google further explained that Doodles may appear for some "non-religious celebrations that have grown out of religious holidays", citing Valentine's Day (Christianity), Holi (Hinduism), and Tu B'Av (Judaism) as examples, but that the company does not include "religious imagery or symbolism" as part of those Doodles.
Google has been criticized for what has been perceived as its inconsistency regarding the implementation of its religious holiday policy, notably its lack of Doodles for major Christian holidays. Critics have pointed to its yearly recognition of the Jewish and Hindu festivals of Tu B'av and Holi, while Easter only received an official Doodle once in 2000 (and a themed homepage in 2019). Christmas is not specifically celebrated by name, although a Doodle with a seasonally festive and/or winter theme has always been present on December 25 since 1999. Since the mid-2010s, Google has also repeated their December 25 doodle on January 7, which is the date for Christmas in the Eastern Orthodox Church, but the word "Christmas" has never explicitly been used; the terminology "holidays" and "Eastern Europe" are used instead of "Christmas" or "Eastern Orthodox Church".
Google first created a Doodle for Easter in 2000, and did not acknowledge the holiday on its homepage again until 2019. In March 2013, Google was criticized for celebrating American activist Cesar Chavez on Easter Sunday with a Doodle instead of Easter.
In 2019, after an 18-year hiatus, Google presented an atypical "Doodle" for Easter, for the desktop version of their homepage only. Unlike what is seen in virtually all other Doodles, the Google logo itself was unaltered in the presentation of the Doodle, and users had to click on the "I'm Feeling Lucky" button where "Lucky" is replaced with an anthropomorphic Easter egg, which triggered a falling array of Easter-themed items such as eggs, bunnies, and hot cross buns. Some of these items were hyperlinked, leading to a detailed page about Easter customs. Google's official Doodle archive page originally contained an unlisted entry for the 2019 Easter Doodle, which has since been removed. Notably, the 2019 Easter-themed homepage was not visible from mobile devices unless the "Desktop mode" option was triggered on the mobile browser, leading to the majority of users not ever seeing the "Doodle". Danny Sullivan, technologist with Google involved with the Easter-themed homepage, responded to an inquiry about its absence on mobile by saying it was "hard to do the interactivity dependably [on mobile]".
In 2020, Google once again celebrated Easter atypically on its homepage, but not as a Doodle. An Easter egg was placed below the "Google Search" and "I'm Feeling Lucky" buttons, with hovertext indicating "Happy Easter". When clicked, the egg led to a search results page for "Easter". This is similar to how Memorial Day and Remembrance Day have been recognized by the company in the US.