Chili's

Chili's Grill & Bar (stylized as chili's) is an American casual dining restaurant chain founded by Larry Lavine in Texas in 1975 and is currently owned and operated by Brinker International.
Chili's first location, a converted postal station on Greenville Avenue in the Vickery Meadows area of Dallas, Texas, opened in 1975. The original Chili's on Greenville Avenue moved to a new building on the same site in 1981; It relocated again in 2007.
Lavine's concept was to create an informal, full-service dining restaurant with a menu featuring different types of hamburgers offered at an affordable price. The brand grew larger, and by the early 1980s, there were 28 Chili's locations in the region, all featuring similar Southwest decor.
In 1983, Lavine sold the brand to restaurant executive Norman E. Brinker, formerly of the Pillsbury restaurant group that owned Bennigan's.
Chili's serves American food, Tex-Mex cuisine and dishes influenced by Mexican cuisine, such as shrimp tacos, quesadillas, and fajitas.
In addition to their regular menu, the company offers a nutritional menu, allergen menu, and vegetarian menu.
"Chili's (Welcome to Chili's!)" is an advertising jingle used in Chili's Restaurant commercials to advertise the restaurant's line of baby back ribs. The song was written by Guy Bommarito and produced by Tom Faulkner Productions for GSD&M Advertising of Austin, Texas. Faulkner sings both "I want my baby back, baby back, baby back ribs..." (Which is similar to the Tommy James song "Draggin' the Line"), as well as the melodic theme. The deep "Bar-B-Q sauce" line was sung by famed New York bass vocalist Willie McCoy. A 1996 rendition of the jingle features a doo-wop quartet, Take 6, singing a cappella. Advertising Age magazine named the song first on its list of "10 songs most likely to get stuck in your head" in 2004. In October 2017, the jingle was revived to advertise Chili's new menu, where it was re-conceptualized as "Oh Baby, Chili's is Back (Baby, Back, Baby, Back)."
In 2008, the chain aired parody ads for "P. J. Bland's," a fictional restaurant chain with cardboard foods. In 2012, Chili's used Wendy Rene's Stax single, "Bar-B-Q," in their TV commercial. In September 2017, Chili's dropped about 40 percent of its menu items to focus on burgers, ribs, and fajitas.
In February 2020 Chili's announced a new marketing campaign encouraging people to "laugh so hard you pee a little." In September 2024 Chili's announced, that its advertisement campaign is working, while other food chains in the USA still struggle to entice diners into their stores. Store sales increased 14.8 percent in the fiscal fourth quarter of Chili's.
In 2024, the Chili's restaurant chain obtained the license for BurgerTime to create a browser-based game called Chili’s Big Smasher BurgerTime. In this version of the game, players control the franchise mascot Joe ChiliHead in a quest to create Big Smasher Burgers across six levels of gameplay. Players who participated also had the chance to win prizes such as free burgers for life.
As of 2015, they have 1,580 locations worldwide, including 839 that are company-owned and 741 that are franchised.
In October 2008, a Chili's Australia franchise was prosecuted and fined A$300,000 (equivalent to $416,240 in 2022) by the NSW Office of Industrial Relations for underpaying staff, pressuring employees to sign an Australian workplace agreement, and failing to pay A$45,000 (equivalent to $62,436 in 2022) in owed wages by a deadline set by the Office of Industrial Relations. In the same year, Chili's announced the permanent closure of all its Australian locations due to poor sales, unprofitability, and non-compliance with the Fair Work Act 2009.
In July 2024, American rap rock group the Beastie Boys filed a lawsuit against Chili's parent company Brinker International for copyright infringement, claiming that the group's 1994 song "Sabotage" has been illegally used to promote Chili's in advertisements on social media starting around November 2022.
Chili's was a key location in The Office season 2 episode 7 "The Client." The episode shows Michael and Jan meeting a client at a local Chili's restaurant after Michael had changed the location of the meeting from Radisson citing Chili's as "the new golf course." The Chili's jingle was also used in Austin Powers: The Spy Who Shagged Me where Fat Bastard meets Dr. Evil with the mojo belonging to Austin Powers. When he sees Mini-Me walk out with the money, startling him, he tries to eat him, thinking he is a baby. After attempting to eat Mini-Me, Fat Bastard suggests that Dr. Evil keeps the mojo, and he gets the baby, and then sings the Chili's Babyback Ribs song. In Season one of "That '90s Show," the recurring character, Fez, mentions Chili's is the location where he and his current lover had met, also making a reference to the Babyback Ribs jingle. Chili's was mentioned several times in the 2010 road comedy Due Date, starring Robert Downey Jr. and Zach Galifianakis.
April 5th, 2024, in Austin, Texas, was declared Chili's at 45th & Lamar Day.