InZOI

InZOI (stylized "inZOI") is a life simulation game developed by inZOI Studio and published by Krafton. The game was released in early access for Windows on 28 March 2025.
InZOI features many of the same mechanics previously seen in other life simulators like character creation, building tools, needs, social interactions, careers, education, relationships, families, skills, aging, and death.
InZOI takes place in a variety of open world environments, where players can direct their characters and vehicles by point-and-click or by direct control. Players can customize their characters and houses how they desire, as well as edit the world scenery via the "city edit" mode. The game is slated to have three open worlds upon early access launch, with two of them previously being showcased. The first shown were Dowon, a dense, Seoul-inspired world, Bliss Bay, a world inspired by Los Angeles, and Cahaya, a world inspired by Indonesian holiday destinations.
The player is an intern at a company called AR COMPANY, whose job is to manage a neighbourhood of virtual people named Zoi. The purpose of this mechanic is to manage the karma system within the world. Players can share their creations and find new ones through the in-game "Canvas" tool. InZOI will also come with plugins to allow for easy mod creation.
The game will feature careers, where the player can make the Zoi fulfill certain tasks in various roles. InZOI allows for the use of generative AI to create in-game patterns and objects. It has a custom furniture maker. There are eight needs, including hunger, hygiene, bathroom, fun, social, energy, sleep, and recognition.
InZOI is published by Korean game publisher Krafton. The producer and director for inZOI is Hyungjun "Kjun" Kim. The game is developed using Unreal Engine 5. The development of inZOI began in early 2023. The game's development team was composed of industry veterans known for their work on high-profile simulation games. The team sought to integrate advanced AI algorithms that drive character behavior, making each Zoi's actions and interactions as lifelike as possible.
A significant aspect of the game's development focused on the "Canvas" tool – an integrated system designed for creators to share their custom content.
InZOI was first unveiled through a gameplay demo at G-STAR 2023. It provided a first look at the character creation, build mode, city edit, world environment, weather, and gameplay. It was noted that the use of Unreal Engine 5 offers "lifelike graphics" and "underscores KRAFTON's dedication to delivering a visually stunning and immersive simulation experience".
On 28 May 2024, a collaborative contest between CLO Virtual Fashion and inZOI called CONNECT x inZOI Every Style Tells a Story was announced. The contest was ran for participants to create 3D digital fashion for prize money and a chance of their assets being represented in-game. There were four categories including Master of Trends Award, Elegant Comfort Award, Creative Casual Award, and Refined Everyday Award, for a total of 15 winners. It ran from 30 May 2024 until 12 July 2024. Winners were announced on 8 August 2024.
On 21 August 2024, as part of Krafton's showcase at the 2024 Gamescom held in Cologne, Germany, an inZOI booth was set up for attendees to demo the game. People who took part received fake employee badges with their names and avatars created in game. The booth also marketed their collaboration with Samsung Display, with 13 of their concept products being recreated inside inZOI. The booth was made to resemble the fictional company, AR COMPANY, alongside a large recreation of Psycat – a prominent character in the game and promotional material – descending on the booth.
inZOI Character Studio, a character creation program, was released on 20 August 2024 on Steam. It was available for a limited time, and was removed by 25 August 2024. It gained 18,000 concurrent players at one point.
During its first week in early access, InZOI sold over one million copies.