Rate the following argument fragment on its writing, argument, and language skills:
Lead: Many years ago NASA'S Viking 1 spacecraft was circling around Mars, trying to get any photos of possible landing sites for it's sister ship known as Viking 2. As the spacecraft was taking these photos, they spotted a cohesive head. At first the scientists thought that it was probably just another Martian mesa, but the thing about this one was that it had very unusual shadows that made it look like and Egyptian Pharaoh.

Score: 1