Rate the following argument fragment on its writing, argument, and language skills:
Lead: This all started 21 years ago. Here is how the face on Mars was discovered. NASA's Viking 1 spacecraft was circling Mars, taking pictures for possible landing sites for it's sister Viking 2 and it spotted a shadown of a likely human face. It was a great big head shaped face 2 miles apart from end to end. That is how this all started.

Score: 1