Rate the following argument fragment on its writing, argument, and language skills:
Lead: Have you ever seen a landmark that looks like something else? In 1976 a Mars roover named Viking 1 spotted the shadowy likeness of a human face. This just hapened to be huge rocks together looking like a face. NASA named this the "Face on Mars." The "Face on Mars" has become a pop icon. It has appeared in a Hollywood film, books, magazines, radio talk shows, and even haunted grocery store checkout lines for 25 years!

Score: 1