Rate the following argument fragment on its writing, argument, and language skills:
Evidence: The face on Mars really hit it off on Earth. Everyone was talking about it. " The "Face on Mars" has since become a pop icon. It has starred in a Hollywood film, appeared in books, magazines, radio talk shows-even haunted grocery story chechout lines for 25 years!" Some people believe that this face was created by aliens; it is a sign of life on Mars. But, "few scientists believed the Face was an alien artifact." That is just crazy, but scientists are backing it up.

Score: 1