In many organizations, middle manager positions can be difficult, especially periods of significant change. While trying to do their best to implement changes imposed by senior management, they may realize that promoting the interests of the organization often conflicts with their own best interests, and those of their colleagues and subordinates. Such realizations can sometimes result in high levels of additional stress for those managers. No effective solution to this problem has been found and, if the way in which most organizations operate does not change in some relevant way soon, it is likely that we will see increase in absenteeism and turnover amongst middle managers.

Question: In general, the longer a customer stays with a company, the more that customer is worth. Long term customers buy more whilst costing less to service; they take up less of a company‘s time and are less sensitive to price. They are also more likely to bring in other new customers. Senior managers usually gauge company performance on the basis of cash flow and profit. They rarely study the statistic that reflects how much real value the company is creating-customer retention
Options:
A. true, B. false, C. uncertain
Answer: "C"