Faced with the spiralling costs of medical care and double-digit increases in premiums for the fifth year running, American insurers and employers who offer employee medical cover are desperately looking for innovative ways to tackle the astronomical cost of medical insurance in the United States. One initiative that is proving effective involves encouraging employees to undertake health risk assessments and then following the assessment up with help to adjust lifestyles in order to reduce any iden- tified risks. The idea is that such preventive measures will stop conditions from developing in the first place and reduce the need for future expensive interventions. Employees are encouraged to take much more responsibility for their own medical care and the cost of it. This is achieved by offering sufferers with known conditions incentives if they attend specialist centres set up by the insurers to manage the condition rather than doing nothing until the condition becomes chronic and they then require much more expensive general hospital care.

Question: All consumers of health care benefit from this initiative.
Options:
A. true, B. false, C. uncertain
Answer: "B"