Competitor analysis involves the examination of competitors in order that the planner can develop and sustain superior competitive performance for the organisation. This statement belies the fact that in order to do this one must first establish from where the competition currently stems and from where it might stem in the future. One also has to consider and appraise competitors present and likely future objectives and strategies, and their likely reactions to the competitive moves that an organisation might make.

Question: it is easier to establish where competition currently stems from, rather than where it might stem from in the future.
Options:
A. true, B. false, C. uncertain
Answer: "C"