All too often organizations jump onto the real food bandwagon to cynically exploit the publics appetite to know more about where their food comes from and by whom and how it is grown. An example might be a pack of processed meat with a picture on the packaging of a farmhouse, a kind-looking farmer and country scene and yet its content is processed in a factory from meat grown on countless farms and transported from all over the world. The same is sadly true with respect to the rise of responsible tourism. Tourists want a guilt-free holiday and so they prefer to use the services of a tour operator who is contributing to the local community and contributes to rather than distracts from the ecosystem they visit. An example might be a holiday resort that provides the land and building for a school and employs local people in the resort. Visitors to the resort are encouraged to contribute to the running costs of the school and to fund the provision of a meal each day for the children.

Question: Tourists do not want to use the services of a tour operator who is contributing to the local community and ecosystem only because they want a guilt-free holiday.
Options:
A. true, B. false, C. uncertain
Answer: "C"