Genuine altruism, when defined as selfless helping, has been shown in recent years to be a most elusive, indeed paradoxical, concept. In fact, some people now view it as some kind of ideal that never really existed. How could anybody be entirely selfless and help without any expectation of a reward of some type? According to some people, the pleasure of helping is itself its own reward, whereas there also mention the displeasure that would accompany a refusal to help somebody in need as the motive underlying altruistic behavior. True believers suggest that altruism, based on the notion of selfless helping, should be something that we all strive towards.

Question: Helping is never genuinely selfless.
Options:
A. true, B. false, C. uncertain
Answer: "C"