Merchandising tactics, which address the effective packaging and positioning of goods, have long been deployed within retailing to stimulate customer demand. Unprecedented changes in consumer buying habits and the escalating sophistication of technology have encouraged the beverage retailers to make up lost ground and to adopt the merchandising philosophy wholeheartedly after years of neglect. The principal penalty incurred by past caution is that decision making is now hampered by the scarcity of good quality merchandising research. Nevertheless some retailers have decided to move to glass-fronted chilled cabinets to display their beverages. Alternatively, such products are placed on shelves at eye level or, potentially more tempting still, near checkouts.
Question: The shelves near checkouts are often positioned at eye level.
Options:
A. true
B. false
C. uncertain
Answer: B