I 
119TH CONGRESS 
2D SESSION 
H. R. 7500 
To direct the Federal Trade Commission to conduct a study and submit 
to Congress a report on unfair or deceptive acts or practices that may 
be prevalent in the advertising or marketing of firearms and to issue 
regulations to prohibit unfair or deceptive acts or practices related to 
the advertising or marketing of firearms, and for other purposes. 
IN THE HOUSE OF REPRESENTATIVES 
FEBRUARY 11, 2026 
Ms. KELLY of Illinois (for herself, Mrs. BEATTY, Ms. BROWN, Mr. CARBAJAL, 
Mr. DAVIS of Illinois, Mr. JOHNSON of Georgia, Mr. KRISHNAMOORTHI, 
Ms. NORTON, Ms. CASTOR of Florida, Ms. GARCIA of Texas, Ms. SIMON, 
Ms. SALINAS, Ms. DEAN of Pennsylvania, Mr. FROST, Mr. GOLDMAN of 
New York, and Mr. KENNEDY of New York) introduced the following bill; 
which was referred to the Committee on Energy and Commerce 
A BILL 
To direct the Federal Trade Commission to conduct a study 
and submit to Congress a report on unfair or deceptive 
acts or practices that may be prevalent in the advertising 
or marketing of firearms and to issue regulations to 
prohibit unfair or deceptive acts or practices related to 
the advertising or marketing of firearms, and for other 
purposes. 
Be it enacted by the Senate and House of Representa-
tives of the United States of America in Congress assembled, 
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SECTION 1. SHORT TITLE. 
This Act may be cited as the ‘‘Responsible Firearms 
Marketing Act’’. 
SEC. 2. UNFAIR OR DECEPTIVE ACTS OR PRACTICES RE-
LATED TO THE ADVERTISING OR MARKETING 
OF FIREARMS. 
(a) STUDY AND REPORT BY THE FEDERAL TRADE 
COMMISSION.— 
(1) STUDY.— 
(A) IN GENERAL.—The Commission shall 
conduct a study, using the Commission’s au-
thority under section 6(b) of the Federal Trade 
Commission Act (15 U.S.C. 46(b)), regarding 
the advertising or marketing of firearms. Such 
study shall identify potentially unfair or decep-
tive acts or practices that may be prevalent in 
such advertising or marketing, as well as any 
other information determined appropriate by 
the Commission. 
(B) CONSIDERATIONS.—In conducting the 
study under subparagraph (A), the Commission 
shall consider— 
(i) advertising or marketing materials 
that may— 
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(I) be designed to appeal to indi-
viduals who are younger than 18 
years of age; or 
(II) imply or encourage illegal 
use of the advertised or marketed 
product; and 
(ii) advertising or marketing of semi-
automatic assault weapons. 
(2) REPORT.—Not later than 2 years after the 
date of the enactment of this section, the Commis-
sion shall submit to Congress a report on the study 
conducted under paragraph (1), together with such 
recommendations for legislation or administrative 
action as the Commission determines appropriate. 
(3) EXEMPTION FROM PAPERWORK REDUCTION 
ACT.—Subchapter I of chapter 35 of title 44, United 
States Code, shall not apply to the collection of in-
formation under paragraph (1). 
(b) REGULATIONS.— 
(1) IN GENERAL.—Not later than 18 months 
after submitting the report required by subsection 
(a)(2), the Commission shall promulgate regulations 
under section 553 of title 5, United States Code, to 
prohibit any manufacturer, dealer, or importer of 
firearms from engaging in any unfair or deceptive 
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act or practice related to the advertising or mar-
keting of firearms. 
(2) REQUIREMENTS.—In promulgating regula-
tions under paragraph (1), the Commission shall ad-
dress— 
(A) unfair or deceptive advertising or mar-
keting that— 
(i) may be designed to appeal to indi-
viduals who are younger than 18 years of 
age; 
(ii) may imply or encourage illegal use 
of the advertised or marketed product; or 
(iii) relates to the sale of semiauto-
matic assault weapons; and 
(B) any other unfair or deceptive acts or 
practices related to the advertising or mar-
keting of firearms by manufacturers, dealers, or 
importers of firearms. 
(c) ENFORCEMENT.— 
(1) UNFAIR
OR
DECEPTIVE
ACTS
OR
PRAC-
TICES.—A violation of a regulation promulgated 
under subsection (b) shall be treated as a violation 
of a rule defining an unfair or deceptive act or prac-
tice under section 18(a)(1)(B) of the Federal Trade 
Commission Act (15 U.S.C. 57a(a)(1)(B)). 
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(2) POWERS OF THE COMMISSION.— 
(A) IN GENERAL.—The Commission shall 
enforce the regulations promulgated under sub-
section (b) in the same manner, by the same 
means, and with the same jurisdiction, powers, 
and duties as though all applicable terms and 
provisions of the Federal Trade Commission 
Act (15 U.S.C. 41 et seq.) were incorporated 
into and made a part of this Act. 
(B) PRIVILEGES
AND
IMMUNITIES.—Any 
person who violates a regulation promulgated 
under subsection (b) shall be subject to the pen-
alties and entitled to the privileges and immuni-
ties provided in the Federal Trade Commission 
Act (15 U.S.C. 41 et seq.). 
(C) AUTHORITY PRESERVED.—Nothing in 
this Act shall be construed to limit the author-
ity of the Commission under any other provi-
sion of law. 
(d) DEFINITIONS.—In this section: 
(1) COMMISSION.—The term ‘‘Commission’’ 
means the Federal Trade Commission. 
(2) 
FIREARM; 
IMPORTER; 
MANUFACTURER; 
DEALER.—The terms ‘‘firearm’’, ‘‘importer’’, ‘‘man-
ufacturer’’, and ‘‘dealer’’ have the meanings given 
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such terms in section 921(a) of title 18, United 
States Code. 
Æ 
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