SEC. 205. NATIONAL COORDINATING CENTER. 
(a) ESTABLISHMENT.—The Secretary shall enter into 
a contract with a national social work entity such as the 
National Association of Social Workers or the Council on 
Social Work Education. Such entity shall— 
(1) have experience in coordinating the transfer 
of information and ideas among entities engaged in 
social work research, practice, education, and policy-
making; and 
(2) maintain relationships with Federal entities, 
social work degree-granting institutions of higher 
education, departments of social work within such 
institutions, and organizations and agencies that em-
ploy social workers. 
(b) GENERAL DUTIES.—The entity with which the 
Secretary enters into a contract under subsection (a) (re-
ferred to in this section as the ‘‘coordinating center’’) shall 
organize, collect, and report to the Secretary and to Con-
gress data and information related to the social work pro-
fession, serve as a clearinghouse, and coordinate activities 
with the entities, institutions, departments, organizations, 
and agencies described in subsection (a)(2). 
(c) COLLABORATION.—The coordinating center shall 
work with institutions of higher education, research enti-
ties, and organizations with social work practice settings, 
including government entities, military departments, ele-
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mentary and secondary schools, social services agencies, 
private practices, inpatient and outpatient mental health 
service providers, child welfare agencies, correctional fa-
cilities, and nursing homes, to identify key research areas, 
establish research fellowships, and organize appropriate 
mentorship and professional development efforts. 
(d) SPECIFIC ACTIVITIES
OF
THE COORDINATING 
CENTER.—The coordinating center shall— 
(1) engage in activities to build on the efforts 
of the National Association of Social Workers Na-
tional Center for Workforce Studies; 
(2) collect, coordinate, monitor, and distribute 
data and information on best practices and findings 
regarding the activities funded by grants awarded 
under sections 201 through 204; 
(3) prepare and submit to the Secretary a re-
port that includes recommendations regarding the 
need to recruit new social workers, retain current so-
cial workers, conduct social work research, and rein-
vest in the profession of social work; 
(4) demonstrate cultural competency and pro-
mote the participation of diverse groups; and 
(5) in collaboration with the Secretary, select 
research topics to further the goals of this section, 
establish new research fellowships to conduct such 
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research, and identify and appoint qualified individ-
uals to such fellowship positions from among individ-
uals who hold master’s or doctoral degrees in social 
work or are enrolled in master’s or doctoral degree 
programs at schools of social work. 
(e) POWERS OF SECRETARY.—The Secretary may 
conduct and authorize such other activities as the Sec-
retary considers appropriate to carry out this section. 
(f) AUTHORIZATION
OF APPROPRIATIONS.—There 
are authorized to be appropriated $1,000,000 to carry out 
this section for each of fiscal years 2016 through 2020. 
SEC. 206. MULTIMEDIA OUTREACH CAMPAIGN. 
(a) DEVELOPMENT AND ISSUANCE OF PUBLIC SERV-
ICE ANNOUNCEMENTS.—The Secretary shall develop and 
issue public service announcements that advertise and pro-
mote the social work profession, highlight the advantages 
and rewards of social work, and encourage individuals to 
enter the social work profession. 
(b) METHOD.—The public service announcements de-
scribed in subsection (a) shall be broadcast through appro-
priate media outlets, including television or radio, in a 
manner intended to reach as wide and diverse of an audi-
ence as possible. 
(c) AUTHORIZATION
OF APPROPRIATIONS.—There 
are authorized to be appropriated such sums as may be 
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necessary to carry out this section for each of fiscal years 
2016 through 2019. 
Æ 
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