I 
108TH CONGRESS 
1ST SESSION H. R. 2061
To make improvements with respect to the Drug-Free Media Campaign Act 
of 1998 and to authorize such Campaign through fiscal year 2008. 
IN THE HOUSE OF REPRESENTATIVES 
MAY 9, 2003
Mr. PORTMAN (for himself and Mr. CUMMINGS) introduced the following bill; 
which was referred to the Committee on Energy and Commerce 
A BILL 
To make improvements with respect to the Drug-Free Media 
Campaign Act of 1998 and to authorize such Campaign 
through fiscal year 2008.
Be it enacted by the Senate and House of Representa-
tives of the United States of America in Congress assembled, 
SECTION 1. SHORT TITLE. 
This Act may be cited as the ‘‘National Youth Anti-
Drug Media Campaign Reauthorization Act of 2003’’. 
SEC. 2. GENERAL IMPROVEMENTS TO NATIONAL ANTI-
DRUG MEDIA CAMPAIGN AND REAUTHORIZA-
TION. 
The Drug-Free Media Campaign Act of 1998 (21 
U.S.C. 1801 et seq.) is amended—
(1) in section 101, by striking ‘‘Drug-Free 
Media Campaign Act of 1998’’ and inserting ‘‘Na-
tional Youth Anti-Drug Media Campaign Act’’; 
(2) in section 102—
(A) in subsection (a), by striking ‘‘national 
media campaign’’ and all that follows through 
the period and inserting the following: ‘‘national 
youth anti-drug media campaign (referred to in 
this subtitle as the ‘national media campaign’) 
in accordance with this subtitle for the purposes 
of—
‘‘(1) preventing drug abuse among young peo-
ple in the United States; 
‘‘(2) increasing awareness of adults of the im-
pact of drug abuse on young people in the United 
States; and 
‘‘(3) encouraging parents and other interested 
adults to discuss with young people the dangers as-
sociated with drug use.’’; 
(B) in subsection (b), by striking ‘‘105’’ 
and inserting ‘‘106’’; and 
(C) by adding at the end the following: 
‘‘(c) DIVISION
OF RESPONSIBILITIES
AND FUNC-
TIONS UNDER THE PROGRAM.—
‘‘(1) IN GENERAL.—The Director, in consulta-
tion with the Partnership for a Drug Free America, 
shall determine the overall purposes and strategy of 
the national media campaign. 
‘‘(2) RESPONSIBILITIES.—
‘‘(A) DIRECTOR.—The Director shall be 
responsible for implementing a focused national 
media campaign to meet the purposes set forth 
in section 102(a), and shall approve—
‘‘(i) the strategy of the national media 
campaign; 
‘‘(ii) all advertising used in the na-
tional media campaign; and 
‘‘(iii) the plan for the purchase of ad-
vertising time and space for the national 
media campaign. 
‘‘(B) THE
PARTNERSHIP
FOR
A
DRUG-
FREE
AMERICA.—The Director shall request 
that the Partnership for a Drug-Free Amer-
ica—
‘‘(i) recommend strategies to achieve 
the goals of the national media campaign 
that address national, regional, and local 
drug threats;
‘‘(ii) create all advertising to be used 
in the national media campaign, except ad-
vertisements that are—
‘‘(I) provided by other nonprofit 
entities pursuant to section 103(c); 
‘‘(II) intended to reach a minor-
ity, ethnic, or other special audience 
that cannot be obtained at no cost 
(not including production costs and 
talent reuse payments); and 
‘‘(III) any other advertisements 
that the Partnership for a Drug-Free 
America determines it is unable to 
provide; and 
‘‘(iii) test all advertisements prior to 
use in the national media campaign to en-
sure that the advertisements are effective 
and meet industry-accepted standards. 
‘‘(C) MEDIA
BUYING
CONTRACTOR.—The 
Director shall enter into a contract with a 
media buying contractor to plan and purchase 
advertising time and space for the national 
media campaign.’’; 
(3) in section 103—
(A) in subsection (a)—
(i) in paragraph (1)—
(I) in subparagraph (A), by in-
serting ‘‘, including the strategic plan-
ning for, and accounting of, such pur-
chases’’ after ‘‘space’’; 
(II) in subparagraph (C), by 
striking ‘‘out-of-pocket’’; and 
(III) in subparagraph (F), by 
striking ‘‘the Office of National Drug 
Control Policy’’ and inserting ‘‘either 
the Office of National Drug Control 
Policy or the designee of the Office’’; 
and 
(ii) by striking paragraph (2) and in-
serting the following: 
‘‘(2) ADVERTISING.—
‘‘(A) IN GENERAL.—Except as provided in 
subparagraph (B), in carrying out this subtitle, 
the Director shall ensure that sufficient funds 
are allocated to meet the stated goals of the na-
tional media campaign. 
‘‘(B) EXCEPTION.—No funds shall be used 
for the creative development of advertisements
(not including out-of-pocket production costs 
and talent reuse payments) except when—
‘‘(i) the advertisements are intended 
to reach a minority, ethnic, or other special 
audience that cannot be obtained at no 
cost (not including production costs and 
talent reuse payments); 
‘‘(ii) the Partnership for a Drug-Free 
America is unable to provide such adver-
tisements; and 
‘‘(iii) the Director gives prior notice to 
the Committtees on Appropriations of the 
House of Representatives and the Senate, 
the Committee on Government Reform of 
the House of Representatives, and the 
Committee on the Judiciary of the Sen-
ate.’’; 
(B) in subsection (b), by striking ‘‘105’’ 
and inserting ‘‘106’’; 
(C) by striking subsection (c) and inserting 
the following: 
‘‘(c) MATCHING REQUIREMENT.—
‘‘(1) NO COST MATCH.—
‘‘(A) IN GENERAL.—Except as provided in 
subparagraph (B), amounts made available for 
the national media campaign under section 106 
shall be used to require a no cost match of
equivalent value of advertising broadcast time 
and print space or in-kind contributions to the 
national media campaign prior to the Director 
executing a contract for the purchase of any ad-
vertising time or space for the national media 
campaign. 
‘‘(B) EXCEPTION.—The Director shall en-
sure that all no cost matches of advertising ma-
terial, time, and space or in-kind contributions 
provided pursuant to subparagraph (A) directly 
relate to substance abuse prevention consistent 
with the specific purposes set forth in section 
102(a). 
‘‘(2) SPONSORSHIP IDENTIFICATION.—Any ad-
vertising material donated to the national media 
campaign at no cost shall not be subject to the spon-
sorship identification provisions in section 317 of the 
Communications Act of 1934 (47 U.S.C. 317).’’; and 
(D) by adding at the end the following: 
‘‘(d) RESPONSIBLE USE OF FEDERAL FUNDS.—
‘‘(1) IN GENERAL.—The Director shall ensure 
that—
‘‘(A) for each fiscal year, not less than 85 
percent of the amounts appropriated under this 
subtitle shall be used for the purchase of adver-
tising time and space for the national media 
campaign; and 
‘‘(B) no more than $5,000,000 is used in 
each fiscal year to develop advertising material 
pursuant to subsection (a)(2)B)(ii).’’; 
(4) by striking section 104 and inserting the 
following: 
‘‘SEC. 104. FINANCIAL AND PERFORMANCE ACCOUNT-
ABILITY. 
‘‘The Director shall—
‘‘(1) carry out (through the Defense Contract 
Audit Agency or an independent auditor) an exam-
ination of records as described in section 304C of 
the Federal Property and Administrative Services 
Act of 1949 (41 U.S.C. 254d) and an audit of the 
costs described in section 306 of that Act (41 U.S.C. 
256); 
‘‘(2) designate an independent entity to evalu-
ate annually the effectiveness of the national media 
campaign based on prior year data from—
‘‘(A) the ‘Monitoring the Future Study’ 
published by the Department of Health and 
Human Services;