(1) It is in the interest of the United States to 
expand the pipeline of Americans pursuing education 
in the fields of science, technology, engineering, or 
mathematics (in this Act referred to as a ‘‘STEM 
field’’) and entering professions in a STEM field so 
that the country will achieve strategic goals in meet-
ing workforce demands and in promoting innovative 
behavior and economic competitiveness. 
(2) Increasing the number of individuals from 
groups under-represented in the professions in the 
STEM fields is essential to expanding the labor 
pipeline in order to meet strategic national goals in 
meeting STEM field workforce needs, promoting in-
novation, and promoting economic competitiveness. 
SEC. 3. PROMOTION OF ENTRY INTO STEM FIELDS. 
(a) AUTHORITY TO CONTRACT, SUBJECT TO APPRO-
PRIATIONS.—From the sums appropriated under sub-
section (g), the Secretary of Education is authorized to 
enter into a contract with firms with demonstrated records 
of success in advertising to implement a campaign to ex-
pand the population of qualified individuals in STEM 
fields by encouraging young Americans to enter those 
fields. 
(b) DESIGN OF CAMPAIGN.—Such a campaign shall 
be designed to enhance the image of education and profes-
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sions in the STEM fields and promote participation in the 
STEM fields and shall include— 
(1) monitoring trends in youth attitudes toward 
pursuing education and professions in the STEM 
fields and their propensity toward entering the 
STEM fields; 
(2) determining what factors contribute to en-
couraging and discouraging Americans from pur-
suing study in STEM fields and/or entering the 
STEM fields professionally; 
(3) determining what specific factors limit the 
participation of groups currently underrepresented 
in STEM fields, including Latinos, Native Ameri-
cans, African-Americans, and women; and 
(4) drawing from the market research per-
formed under this section and implementing an ad-
vertising campaign to encourage young Americans to 
take up studies in STEM fields, beginning at an 
early age. 
(c) REQUIRED COMPONENTS.—Such a campaign 
shall include components that focus tailored messages on 
appropriate age groups, starting with elementary school 
students. 
(d) PRIORITY.—Such a campaign shall hold as a high 
priority making specific appeals to Latinos, Native Ameri-
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cans, African-Americans, and women, who are currently 
under-represented in the STEM fields, in order to increase 
their numbers in the STEM fields, and shall tailor recruit-
ment efforts to each specific group. 
(e) USE OF VARIETY OF MEDIA.—Such a campaign 
shall make use of a variety of media, including television 
advertising, to reach its intended audience. 
(f) TEACHING.—Such a campaign shall include a nar-
rowly focused effort to attract current professionals in the 
STEM fields, through advertising in mediums likely to 
reach that specific group, into teaching in a STEM field 
in elementary and secondary school. 
(g) AUTHORIZATION
OF APPROPRIATIONS.—There 
are authorized to be appropriated to carry out this section, 
such sums as are necessary. 
Æ 
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