tisements respond to emergent and 
time-sensitive campaign needs or the 
advertisements will not be widely uti-
lized in the media campaign. 
‘‘(C) EVALUATION OF EFFECTIVENESS 
OF
MEDIA
CAMPAIGN.—In 
using 
amounts for the evaluation of the ef-
fectiveness of the media campaign 
under paragraph (1)(E), the Director 
shall—
‘‘(i) designate an independent 
entity to evaluate annually the ef-
fectiveness of the media cam-
paign based on data from—
‘‘(I) the ‘Monitoring the 
Future Study’ published by 
the Department of Health and 
Human Services; 
‘‘(II) the Attitude Tracking 
Study published by the Part-
nership for a Drug Free Amer-
ica; 
‘‘(III) the National House-
hold Survey on Drug Abuse; 
and
‘‘(IV) other relevant stud-
ies or publications, as deter-
mined by the Director, includ-
ing tracking and evaluation 
data collected according to 
marketing and advertising in-
dustry standards; and 
‘‘(ii) ensure that the effective-
ness of the media campaign is 
evaluated in a manner that en-
ables consideration of whether 
the media campaign has contrib-
uted to reduction of illicit drug 
use among youth and such other 
measures of evaluation as the Di-
rector 
determines 
are 
appro-
priate.
‘‘(3) PURCHASE
OF
ADVERTISING
TIME 
AND SPACE.—For each fiscal year, not less 
than 77 percent of the amounts appro-
priated under this section shall be used 
for the purchase of advertising time and 
space for the media campaign, subject to 
the following exceptions:
‘‘(A) In any fiscal year for which 
less than $125,000,000 is appropriated 
for the media campaign, not less than 
82 percent of the amounts appro-
priated under this section shall be 
used for the purchase of advertising 
time and space for the media cam-
paign. 
‘‘(B) In any fiscal year for which 
more 
than 
$195,000,000 
is 
appro-
priated under this section, not less 
than 72 percent shall be used for ad-
vertising production costs and the 
purchase of advertising time and 
space for the media campaign. 
‘‘(c) ADVERTISING.—In carrying out this 
section, the Director shall devote sufficient 
funds to the advertising portion of the media 
campaign to meet the goals of the media cam-
paign. 
‘‘(d) PROHIBITIONS.—None of the amounts 
made available under subsection (b) may be 
obligated or expended for any of the fol-
lowing:
‘‘(1) To supplant current antidrug 
community-based coalitions. 
‘‘(2) To supplant pro bono public serv-
ice time donated by national and local 
broadcasting networks for other public 
service campaigns. 
‘‘(3) For partisan political purposes, 
or express advocacy in support of or to 
defeat any clearly identified candidate, 
clearly identified ballot initiative, or 
clearly identified legislative or regulatory 
proposal. 
‘‘(4) To fund advertising that features 
any elected officials, persons seeking 
elected office, cabinet level officials, or 
other Federal officials employed pursu-
ant to section 213 of Schedule C of title 5, 
Code of Federal Regulations. 
‘‘(5) To fund advertising that does not 
contain a primary message intended to 
reduce or prevent illicit drug use. 
‘‘(6) To fund advertising containing a 
primary message intended to promote 
support for the media campaign or pri-
vate sector contributions to the media 
campaign. 
‘‘(e) MATCHING REQUIREMENT.—
‘‘(1) 
IN
GENERAL.—Amounts 
made 
available under subsection (b) shall be 
matched by an equal amount of non-Fed-
eral funds for the media campaign, or be 
matched with in-kind contributions of 
the same value. 
‘‘(2) NO-COST
MATCH
ADVERTISING
DI-
RECT RELATIONSHIP REQUIREMENT.—The Di-
rector shall ensure that at least 70 per-
cent of no-cost match advertising pro-
vided directly relates to substance abuse 
prevention consistent with the specific 
purposes of the media campaign, except 
that in any fiscal year in which less than 
$125,000,000 is appropriated to the media 
campaign, the Director shall ensure that 
at least 85 percent of no-cost match ad-
vertising directly relates to substance 
abuse prevention consistent with the spe-
cific purposes of the media campaign. 
‘‘(3) NO-COST MATCH ADVERTISING NOT 
DIRECTLY
RELATED.—The Director shall
ensure that no-cost match advertising 
that does not directly relate to substance 
abuse prevention includes a clear anti-
drug message. Such message is not re-
quired to be the primary message of the 
match advertising. 
‘‘(f) FINANCIAL AND PERFORMANCE ACCOUNT-
ABILITY.—The Director shall cause to be per-
formed—
‘‘(1) audits and reviews of costs of the 
media campaign pursuant to section 304C 
of the Federal Property and Administra-
tive Services Act of 1949 (41 U.S.C. 254d); 
and 
‘‘(2) an audit of the cost of the media 
campaign described in section 306 of 
such Act (41 U.S.C. 256). 
‘‘(g) 
STRATEGIC
GUIDANCE
AND
DONA-
TIONS.—The Partnership for a Drug Free 
America shall serve as the primary outside 
strategic advisor to the media campaign and 
be responsible for coordinating donations of 
creative and other services to the campaign, 
except with respect to advertising created 
using funds permitted in subsection (b). The
Director shall inform the Partnership for a 
Drug Free America of the strategic goals of 
the campaign and consider advice from the 
Partnership for a Drug Free America on 
media campaign strategy. 
‘‘(h) REPORT TO CONGRESS.—The Director 
shall submit on an annual basis a report to 
Congress that describes—
‘‘(1) the strategy of the media cam-
paign and whether specific objectives of 
the media campaign were accomplished; 
‘‘(2) steps taken to ensure that the 
media campaign operates in an effective 
and efficient manner consistent with the 
overall strategy and focus of the media 
campaign; 
‘‘(3) plans to purchase advertising 
time and space; 
‘‘(4) policies and practices imple-
mented to ensure that Federal funds are 
used responsibly to purchase advertising 
time and space and eliminate the poten-
tial for waste, fraud, and abuse; and 
‘‘(5) all contracts entered into with a 
corporation, partnership, or individual
working on behalf of the media cam-
paign. 
‘‘(i) LOCAL TARGET REQUIREMENT.—The Di-
rector shall, to the maximum extent feasible, 
use amounts made available under this sec-
tion for media that focuses on, or includes 
specific information on, prevention or treat-
ment resources for consumers within specific 
local areas. 
‘‘(j) PREVENTION OF MARIJUANA USE.—
‘‘(1) FINDINGS.—The Congress finds 
the following: 
‘‘(A) 60 percent of adolescent ad-
missions 
for 
drug 
treatment 
are 
based on marijuana use. 
‘‘(B) Potency levels of contem-
porary 
marijuana, 
particularly 
hydroponically grown marijuana, are 
significantly higher than in the past, 
rising from under 1 percent of THC in 
the mid-1970s to as high as 30 percent 
today. 
‘‘(C) Contemporary research has 
demonstrated that youths smoking 
marijuana early in life may be up to
five times more likely to use hard 
drugs. 
‘‘(D) Contemporary research has 
demonstrated clear detrimental ef-
fects 
in 
adolescent 
educational 
achievement 
resulting 
from 
mari-
juana use. 
‘‘(E) Contemporary research has 
demonstrated clear detrimental ef-
fects in adolescent brain development 
resulting from marijuana use. 
‘‘(F) An estimated 9,000,000 Ameri-
cans per year drive while under the 
influence of illegal drugs, including 
marijuana. 
‘‘(G) Marijuana smoke contains 50 
to 70 percent more of certain cancer 
causing 
chemicals 
than 
tobacco 
smoke. 
‘‘(H) Teens who use marijuana are 
up to four times more likely to have a 
teen pregnancy than teens who have 
not. 
‘‘(I) 
Federal 
law 
enforcement 
agencies have identified clear links
100
suggesting that trade in hydroponic 
marijuana facilitates trade by crimi-
nal organizations in hard drugs, in-
cluding heroin. 
‘‘(J) 
Federal 
law 
enforcement 
agencies 
have 
identified 
possible 
links between trade in marijuana and 
financing for terrorist organizations. 
‘‘(2) 
EMPHASIS
ON
PREVENTION
OF 
YOUTH MARIJUANA USE.—In conducting ad-
vertising and activities otherwise author-
ized under this section, the Director may 
emphasize prevention of youth marijuana 
use. 
‘‘(k) AUTHORIZATION OF APPROPRIATIONS.—
There is authorized to be appropriated to the 
Office to carry out this section, $195,000,000 
for each of fiscal years 2004 and 2005 and 
$210,000,000 for each of fiscal years 2006 
through 2008.’’. 
(b) REPEAL OF SUPERSEDED PROVISIONS.—
The Drug-Free Media Campaign Act of 1998 
(21 U.S.C. 1801 et seq.) is repealed. 
SEC. 11. AUTHORIZATION OF APPROPRIATIONS. 
Section 714 (21 U.S.C. 1711) is amended—
101
(1) by striking ‘‘title,’’ and inserting 
‘‘title, except activities for which amounts 
are otherwise specifically authorized by 
this title,’’; and 
(2) by striking ‘‘1999 through 2003’’ 
and inserting ‘‘2004 through 2008’’. 
SEC. 12. EXTENSION OF TERMINATION DATE. 
Section 715(a) is amended by striking 
‘‘September 30, 2003, this title and the amend-
ments made by this title are repealed’’ and in-
serting ‘‘September 30, 2008, this title is re-
pealed’’.
Union Calendar No. 114
108TH CONGRESS 
1ST SESSION 
H. R. 2086
[Report No. 108–167, Parts I and II] 
A BILL 
To reauthorize the Office of National Drug Control 
Policy. 
JULY 14, 2003
Reported from the Committee on the Judiciary with an 
amendment 
JULY 14, 2003
Committee on Energy and Commerce, and the Perma-
nent Select Committee on Intelligence discharged; com-
mitted to the Committee of the Whole House on the 
State of the Union and ordered to be printed