(1) The Consumer Product Safety Commission 
conducts approximately 300 recalls of hazardous, 
dangerous, and defective consumer products each 
year. 
(2) In developing comprehensive corrective ac-
tion plans with recalling companies, the Consumer 
Product Safety Commission staff greatly relies upon 
the media and retailers to alert consumers to the 
dangers of unsafe consumer products, because the 
manufacturers do not generally possess contact in-
formation regarding the purchasing consumers. 
Based upon information received from companies 
maintaining customer registration lists, such contact 
information is known for generally less than 7 per-
cent of the total consumer products produced and 
distributed. 
(3) The Consumer Product Safety Commission 
has found that the consumers of the other 93 per-
cent of consumer products produced and distributed 
do not return purchaser identification cards because 
of requests for marketing and personal information 
in the cards, and the likelihood of receiving unsolic-
ited marketing materials. 
(4) The Consumer Product Safety Commission 
has conducted research demonstrating that direct
consumer contact is one of the most effective ways 
of motivating consumer response to a consumer 
product recall. 
(5) Companies that maintain consumer product 
purchase data, such as product registration cards, 
warranty cards, and rebate cards, are able to effec-
tively notify consumers of a consumer product recall. 
(6) The Consumer Product Safety Commission 
staff has found that a consumer product safety 
owner card, without marketing questions or requests 
for personal information, that accompanied products 
such as small household appliances and juvenile 
products would increase consumer participation and 
information necessary for direct notification in con-
sumer product recalls. 
(7) The National Highway Traffic Safety Ad-
ministration has, since March 1993, required similar 
simplified, marketing-free product registration cards 
on child safety seats used in motor vehicles, and has 
found that this has been successful in increasing re-
call compliance rates. 
(b) PURPOSE.—The purpose of this Act is to reduce 
the number of deaths and injuries from defective and haz-
ardous consumer products through improved recall effec-
tiveness, by—
(1) requiring the Consumer Product Safety 
Commission to promulgate a rule to require manu-
facturers of juvenile products, small household appli-
ances, and certain other consumer products, to in-
clude a simplified product safety owner card with 
those consumer products at the time of original pur-
chase by consumers, or develop effective electronic 
registration of the first purchasers of such products, 
to develop a customer database for the purpose of 
notifying consumers about recalls of those products; 
and 
(2) encouraging manufacturers, private labelers, 
retailers, and others to use creativity and innovation 
to create and maintain effective methods of notifying 
consumers in the event of a consumer product recall. 
SEC. 3. DEFINITIONS. 
For purposes of this Act: 
(1) TERMS DEFINED IN CONSUMER PRODUCT 
SAFETY ACT.—The definitions set forth in section 3 
of the Consumer Product Safety Act (15 U.S.C. 
2052) shall apply to this Act. 
(2) COVERED CONSUMER PRODUCT.—The term 
‘‘covered consumer product’’ means—
(A) a juvenile product; 
(B) a small household appliance; and
(C) such other consumer product as the 
Commission considers appropriate for achieving 
the purpose of this Act. 
(3) JUVENILE PRODUCT.—The term ‘‘juvenile 
product’’—
(A) means a durable consumer product in-
tended for use, or that may be reasonably ex-
pected to be used, by children under the age of 
5 years; and 
(B) includes, but is not limited to—
(i) full-size cribs and nonfull-size 
cribs; 
(ii) toddler beds; 
(iii) high chairs, booster chairs, and 
hook-on chairs; 
(iv) bath seats; 
(v) gates and other enclosures for con-
fining a child; 
(vi) playpens; 
(vii) stationary activity centers; 
(viii) strollers; 
(ix) walkers; 
(x) swings; 
(xi) child carriers; 
(xii) bassinets and cradles; and