(3) Support government-wide strategic commu-
nication through services provided on a cost-recovery 
basis. Such services shall— 
(A) use, whenever possible, nongovern-
mental entities to foster cross-cultural ex-
changes of ideas, people, and information; 
(B) maintain knowledge management sys-
tems, language and skills inventories, and pro-
cedures to recruit private sector experts for 
short term assignments; and 
(C) develop and maintain the ability to de-
ploy temporary communication teams to aug-
ment planning, recruitment, and training for 
strategic communication within the Federal 
Government. 
(4) Develop tools and techniques to monitor 
and evaluate the effectiveness, efficiency, and mes-
sage continuity of their own operations and of gov-
ernment-wide strategic communication initiatives to 
help adapt plans, themes, products, and programs to 
meet current and anticipated requirements. 
(5) Perform functions including— 
(A) audience polling and analysis, includ-
ing analysis related to ethnographic, psycho-
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graphic, demographic, behavioral and tracking 
research, and focus groups; 
(B) cultural influence analysis, including 
analysis related to values, religion, entertain-
ment, and education; 
(C) analysis of media influences on audi-
ences, including analysis related to content 
analysis, agendas, political and social ten-
dencies, relevance and credibility, and media or-
ganization structure, ownership, and business 
models; and 
(D) fostering cross-cultural exchanges of 
ideas, peoples, and information. 
(6) Contract with private sector and academic 
entities, whenever possible, for a range of products 
and programs that communicate strategic themes 
and messages to appropriate target audiences, in-
cluding themes and messages related to— 
(A) respect for human dignity and indi-
vidual rights; 
(B) individual education and economic op-
portunity; and 
(C) personal freedom, safety, and mobility. 
(7) Mobilize nongovernment initiatives, includ-
ing temporary communication teams, coalition build-
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ing partnerships, and deployment of language-quali-
fied global messengers. 
(d) LIAISON.—The Secretary of State shall designate 
an individual from the Department of State to serve as 
a liaison between the departments and agencies described 
in subsection (c)(1) and the Center. 
(e) FUNDING.—From amounts appropriated to the 
Department of State each fiscal year, $250,000,000 shall 
be made available to support the administration of the 
Center and to fund work with private sector and academic 
entities. Additional funding for projects and programs to 
be carried out by the Center may be provided through con-
tracts and task orders entered into by departments and 
agencies of the Government. 
SEC. 3. REPORT. 
Not later than six months after the date of the enact-
ment of this Act, the Secretary of State shall submit to 
Congress a report describing the actions taken in accord-
ance with this Act to strengthen the Federal Government’s 
strategic communication capability. The report shall, at a 
minimum, contain the following information: 
(1) A description of the efforts taken to under-
stand global public opinion, the strategic implica-
tions of policymaking, and engage in more effective 
communication with global audiences. 
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(2) A description of the efforts taken to coordi-
nate the components of strategic communication, in-
cluding components related to public diplomacy, 
public affairs, international broadcasting, and mili-
tary information operations. 
(3) Recommendations for additional statutory 
changes to improve the public diplomacy capabilities 
of the United States. 
(4) An examination of the feasibility of estab-
lishing a strategic communication organization with-
in the National Security Council to coordinate the 
efforts of the Center. 
(5) Recommendations for elevating officials of 
the Department of State who are responsible for 
matters relating to public diplomacy and public af-
fairs to the levels of Deputy Assistant Secretary of 
State or Senior Advisor to the Assistant Secretary. 
(6) Recommendations for elevating the Coordi-
nator of the Bureau of International Information 
Programs to Assistant Secretary of State. 
Æ 
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