SEC. 2. ARTIFICIAL INTELLIGENCE PUBLIC AWARENESS 
AND EDUCATION CAMPAIGN. 
(a) DEFINITIONS.—In this section: 
(1) AI CAMPAIGN.—The term ‘‘AI Campaign’’ 
means the public awareness, education, and con-
sumer literacy campaign established under sub-
section (b). 
(2) AI CONSUMER LITERACY.—The term ‘‘AI 
consumer literacy’’ means an understanding of the 
capabilities and limitations of different kinds of arti-
ficial intelligence, and the ability to understand and 
use information provided about products and serv-
ices that employ artificial intelligence, to support re-
sponsible decisions about exposure to and the acqui-
sition and use of those products and services. 
(3) ARTIFICIAL INTELLIGENCE.—The term ‘‘ar-
tificial intelligence’’ has the meaning given the term 
in section 5002 of the National Artificial Intelligence 
Initiative Act of 2020 (15 U.S.C. 9401). 
(4) FEDERAL
AGENCY.—The term ‘‘Federal 
agency’’ has the meaning given the term ‘‘agency’’ 
in section 551 of title 5, United States Code. 
(5) KEY PERFORMANCE INDICATOR.—The term 
‘‘key performance indicator’’ means a quantifiable 
metric that demonstrates how effectively an initia-
tive is at achieving the objectives of the initiative. 
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(6) SECRETARY.—The term ‘‘Secretary’’ means 
the Secretary of Commerce. 
(b) AI CAMPAIGN.—Not later than 180 days after the 
date of enactment of this Act, the Secretary, in coordina-
tion with the heads of relevant Federal agencies, including 
the Director of the National Institute of Standards and 
Technology and the Administrator of the National Tele-
communications and Information Administration, shall es-
tablish a public awareness, education, and consumer lit-
eracy campaign to— 
(1) provide information regarding the preva-
lence of artificial intelligence in the daily lives of in-
dividuals in the United States; and 
(2) improve AI consumer literacy. 
(c) AI CAMPAIGN REQUIREMENTS.—Pursuant to 
subsection (b), the Secretary shall— 
(1) determine the key performance indicators 
necessary to evaluate the effectiveness of the AI 
campaign, obtain any baseline data necessary for a 
comparative measurement of success, measure those 
key performance indicators, and accordingly evaluate 
the success of the AI Campaign, which shall in-
clude— 
(A) audience reach; 
(B) audience engagement; 
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(C) audience adoption of best practices; 
and 
(D) audience satisfaction relating to inter-
facing with AI Campaign materials; 
(2) facilitate access to, and the exchange of, in-
formation regarding the rights of an individual 
under law with respect to artificial intelligence; 
(3) identify, promote, and encourage the use of 
best practices for the detection of provenance infor-
mation with respect to digital media, by— 
(A) including such media that is generated 
by human beings and such media that is gen-
erated or significantly modified by algorithms, 
including artificial intelligence, which may in-
clude— 
(i) media commonly referred to as 
‘‘deepfakes’’; and 
(ii) content created by the programs 
commonly referred to as ‘‘chatbots’’; 
(B) providing resources and guidance on 
available tools and methods for detecting or dif-
ferentiating media described in subparagraph 
(A); and 
(C) identifying populations particularly 
susceptible 
to 
artificial 
intelligence-enabled 
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fraudulent activity, including senior citizens, 
and conducting targeted outreach to inform 
those populations of, and inoculate those popu-
lations against, artificial intelligence-enabled 
scams and fraud; 
(4) conduct outreach to the general public by 
developing and distributing materials relating to the 
prevalence of artificial intelligence in the daily lives 
of individuals, including consumers, in the United 
States, including— 
(A) artificial intelligence tasks (including 
classification, prediction, product recommenda-
tion, autonomous decision-making, voice dicta-
tion and machine translation, and the genera-
tion of content such as text, image, video, or 
speech); 
(B) applications that enable increasing the 
productivity of individuals, such as text-to- 
speech functionality, real-time route planning, 
and predictive text suggestions; 
(C) applications in use commercially, such 
as automated decision-making, fraud detection, 
and financial trading; 
(D) the capabilities and limitations of arti-
ficial intelligence consumer products and serv-
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ices, including what questions to ask of a pro-
vider of those products or services to gain un-
derstanding and legal considerations regarding 
use of those products and services; 
(E) specialized use cases to address AI 
consumer literacy for tasks as those tasks 
manifest in domains including personal finance, 
healthcare recommendations, communication, 
creative work, and business management and 
operations across a range of contexts, including 
mobile device applications, computer software, 
and internet platforms; 
(F) widely accepted best practices for the 
protection of personal data and personal identi-
fying information; and 
(G) workforce opportunities, including op-
portunities to work in the Federal Government, 
for technologists and others with experience in 
the development, deployment, and use of artifi-
cial intelligence, and including opportunities to 
work in institutions of higher education (as de-
fined in section 101 of the Higher Education 
Act of 1965 (20 U.S.C. 1001)); 
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