the Department for an independent evaluation of the 
impact of the Program. 
‘‘(2) COMPETITIVE BASIS.—The grant or con-
tract shall be awarded on a competitive basis. 
‘‘(3) MATTERS
EVALUATED.—The evaluation 
described in this subsection shall consider metrics 
established by the Secretary that emphasize college 
access and success, encouraging low-income students 
to pursue higher education, and the cost effective-
ness of the program. 
‘‘(4) DISSEMINATION.—The findings of the 
evaluation shall be widely disseminated to the public 
by the organization conducting the evaluation as well 
as by the Secretary. 
‘‘(e) TARGETED INFORMATION CAMPAIGN.— 
‘‘(1) IN
GENERAL.—Each State educational 
agency receiving a grant under this section shall, in 
cooperation with the participating local educational 
agencies within the State and the Secretary, develop 
a targeted information campaign for the Program. 
‘‘(2) PLAN.—Each State educational agency re-
ceiving a grant under this section shall include in 
the application submitted under subsection (c) a 
written plan for their proposed targeted information 
campaign. The plan shall include the following: 
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‘‘(A) OUTREACH.—Outreach to students 
and their families, at a minimum, at the begin-
ning and end of each academic year. 
‘‘(B) DISTRIBUTION.—How the State edu-
cational agency plans to provide the outreach 
described in subparagraph (A) and to provide 
the information described in subparagraph (C). 
‘‘(C) INFORMATION.—The annual provi-
sion by the State educational agency to all stu-
dents and families participating in the Program 
of information regarding— 
‘‘(i) the estimated statewide average 
higher education institution cost data for 
each academic year, which cost data shall 
be disaggregated by— 
‘‘(I) type of institution, includ-
ing— 
‘‘(aa) 2-year public colleges; 
‘‘(bb) 4-year public colleges; 
‘‘(cc) 4-year private colleges; 
and 
‘‘(dd) private, for-profit col-
leges; and 
‘‘(II) component, including— 
‘‘(aa) tuition and fees; and 
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‘‘(bb) room and board; 
‘‘(ii) Federal Pell Grants, including— 
‘‘(I) the maximum Federal Pell 
Grant for each academic year; 
‘‘(II) when and how to apply for 
a Federal Pell Grant; and 
‘‘(III) what the application proc-
ess for a Federal Pell Grant requires; 
‘‘(iii) State-specific college savings 
programs; 
‘‘(iv) State-based financial aid, includ-
ing State-based merit aid; and 
‘‘(v) Federal financial aid available to 
students, including eligibility criteria for 
the Federal financial aid and an expla-
nation of the Federal financial aid pro-
grams. 
‘‘(3) ANNUAL INFORMATION.—The information 
described in paragraph (2)(C) shall be provided to 
eligible students annually for the duration of the 
students’ participation in the Program. 
‘‘(4) RESERVATION.—Each State educational 
agency receiving a grant under this section shall re-
serve $200,000 of the grant funds received each fis-
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cal year to carry out the targeted information cam-
paign described in this subsection. 
‘‘(f) AUTHORIZATION OF APPROPRIATIONS.—There 
are authorized to be appropriated to carry out this section 
such sums as may be necessary.’’. 
Æ 
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