II 
Calendar No. 521 
113TH CONGRESS 
2D SESSION 
H. R. 4450 
IN THE SENATE OF THE UNITED STATES 
JULY 23, 2014 
Received 
JULY 31, 2014 
Read twice and placed on the calendar 
AN ACT 
To extend the Travel Promotion Act of 2009, and for other 
purposes. 
Be it enacted by the Senate and House of Representa-
tives of the United States of America in Congress assembled, 
SECTION 1. SHORT TITLE. 
This Act may be cited as the ‘‘Travel Promotion, En-
hancement, and Modernization Act of 2014’’. 
SEC. 2. BOARD OF DIRECTORS. 
Subsection (b)(2)(A) of the Travel Promotion Act of 
2009 (22 U.S.C. 2131(b)(2)(A)) is amended— 
(1) in the matter preceding clause (i)— 
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(A) in the first sentence, by striking ‘‘pro-
motion and marketing’’ and inserting ‘‘pro-
motion or marketing’’; and 
(B) by inserting after the first sentence 
the following: ‘‘At least 5 members of the board 
shall have experience working in United States 
multinational entities with marketing budgets. 
At least 2 members of the board shall be audit 
committee financial experts (as defined by the 
Securities and Exchange Commission in accord-
ance with section 407 of Public Law 107–204 
(15 U.S.C. 7265)). All members of the board 
shall be a current or former chief executive offi-
cer, chief financial officer, or chief marketing 
officer, or have held an equivalent management 
position.’’; and 
(2) in clause (x), by striking ‘‘intercity pas-
senger railroad business’’ and inserting ‘‘land or sea 
passenger transportation sector’’. 
SEC. 3. ANNUAL REPORT TO CONGRESS. 
Subsection (c)(3) of the Travel Promotion Act of 
2009 (22 U.S.C. 2131(c)(3)) is amended— 
(1) in subparagraph (F), by striking ‘‘and’’ at 
the end; 
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(2) by redesignating subparagraph (G) as sub-
paragraph (I); and 
(3) by inserting after subparagraph (F) the fol-
lowing: 
‘‘(G) a description of, and rationales for, 
the Corporation’s efforts to focus on specific 
countries and populations; 
‘‘(H)(i) a description of, and rationales for, 
the Corporation’s combination of media chan-
nels employed in meeting the promotional objec-
tives of its marketing campaign; 
‘‘(ii) the ratio in which such channels are 
used; and 
‘‘(iii) a justification for the use and ratio 
of such channels; and’’. 
SEC. 4. BIANNUAL REVIEW OF PROCEDURES TO DETER-
MINE FAIR MARKET VALUE OF GOODS AND 
SERVICES. 
Subsection (d)(3) of the Travel Promotion Act of 
2009 (22 U.S.C. 2131(d)(3)) is amended— 
(1) in subparagraph (B)(ii), by striking ‘‘80 
percent’’ and inserting ‘‘70 percent’’; and 
(2) by adding at the end the following: 
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‘‘(E) MAINTENANCE OF AN IN-KIND CON-
TRIBUTIONS
POLICY.—The Corporation shall 
maintain an in-kind contributions policy. 
‘‘(F) FORMALIZED PROCEDURES FOR IN- 
KIND CONTRIBUTIONS POLICY.—Not later than 
90 days after the date of enactment of the 
Travel Promotion, Enhancement, and Mod-
ernization Act of 2014, the Secretary of Com-
merce, in coordination with the Corporation, 
shall establish formal, publicly available proce-
dures specifying time frames and conditions 
for— 
‘‘(i) making and agreeing to revisions 
of the Corporation’s in-kind contributions 
policy; and 
‘‘(ii) addressing and resolving dis-
agreements between the Corporation and 
its partners, including the Secretary of 
Commerce, regarding the in-kind contribu-
tions policy. 
‘‘(G) BIANNUAL REVIEW OF PROCEDURES 
TO DETERMINE FAIR MARKET VALUE OF GOODS 
AND SERVICES.—The Corporation and the Sec-
retary of Commerce (or their designees) shall 
meet on a biannual basis to review the proce-
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SEC. 6. ACCOUNTABILITY; PROCUREMENT REQUIREMENTS. 
The Travel Promotion Act of 2009 (22 U.S.C. 2131), 
as amended by this Act, is further amended— 
(1) by redesignating subsections (e), (f), (g), 
and (h) as subsections (h), (e), (i), and (j), respec-
tively; 
(2) by moving subsection (e) (as so redesig-
nated) so that it follows subsection (d); 
(3) in paragraph (2) of subsection (c), by strik-
ing ‘‘$5,000,000’’ and inserting ‘‘$500,000’’; and 
(4) by inserting after subsection (e), as redesig-
nated, the following: 
‘‘(f) ACCOUNTABILITY.— 
‘‘(1) PERFORMANCE PLANS AND MEASURES.— 
Not later than 90 days after the date of the enact-
ment of the Travel Promotion, Enhancement, and 
Modernization Act of 2014, the Corporation shall— 
‘‘(A) establish performance metrics includ-
ing, time frames, evaluation methodologies, and 
data sources for measuring— 
‘‘(i) the effectiveness of marketing ef-
forts by the Corporation, including its 
progress in achieving the long-term goals 
of increased traveler visits to and spending 
in the United States; 
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‘‘(ii) whether increases in visitation 
and spending have occurred in response to 
external influences, such as economic con-
ditions or exchange rates, rather than in 
response to the efforts of the Corporation; 
and 
‘‘(iii) any cost or benefit to the econ-
omy of the United States; and 
‘‘(B) conduct periodic program evaluations 
in response to the data resulting from measure-
ments under subparagraph (A). 
‘‘(2) GAO ACCOUNTABILITY.—Not later than 
60 days after the date on which the Corporation re-
ceives a report from the Government Accountability 
Office with recommendations for the Corporation, 
the Corporation shall submit a report to Congress 
that describes the actions taken by the Corporation 
in response to the recommendations in such report. 
‘‘(g) PROCUREMENT REQUIREMENTS.—The Corpora-
tion shall— 
‘‘(1) establish a competitive procurement proc-
ess; and 
‘‘(2) certify in its annual report to Congress 
under subsection (c)(3) that any contracts entered 
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into were in compliance with the established com-
petitive procurement process.’’. 
SEC. 7. REPEAL OF ASSESSMENT AUTHORITY. 
The Travel Promotion Act of 2009 (22 U.S.C. 2131), 
as amended by this Act, is further amended by striking 
subsection (e) (as redesignated by section 6(1) of this 
Act). 
Passed the House of Representatives July 22, 2014. 
Attest: 
KAREN L. HAAS, 
Clerk. 
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Calendar No. 521 
113TH CONGRESS 
2D SESSION 
H. R. 4450 
AN ACT 
To extend the Travel Promotion Act of 2009, and 
for other purposes. 
JULY 31, 2014 
Read twice and placed on the calendar 
VerDate Mar 15 2010 
23:43 Aug 01, 2014
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