(6) to provide grants, loans, and technical as-
sistance to Indian tribes and tribal organizations 
that will— 
(A) spur important infrastructure develop-
ment; 
(B) increase tourism capacity; and 
(C) elevate living standards in Native 
American communities; and 
(7) to support the development of techno-
logically innovative projects that will incorporate rec-
reational travel and tourism information and data 
from Federal assets to improve the visitor experi-
ence. 
SEC. 3. DEFINITIONS. 
In this Act: 
(1) AGENCY.—The term ‘‘agency’’ has the 
meaning given the term in section 551 of title 5, 
United States Code. 
(2) INDIAN TRIBE.—The term ‘‘Indian tribe’’ 
has the meaning given the term in section 4 of the 
Indian Self-Determination and Education Assistance 
Act (25 U.S.C. 450b). 
(3) TRIBAL ORGANIZATION.— 
(A) IN GENERAL.—The term ‘‘tribal orga-
nization’’ has the meaning given the term in 
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section 4 of the Indian Self-Determination and 
Education Assistance Act (25 U.S.C. 450b). 
(B) INCLUSION.—The term ‘‘tribal organi-
zation’’ includes a Native Hawaiian organiza-
tion (as defined in section 7207 of the Native 
Hawaiian Education Act (20 U.S.C. 7517)). 
SEC. 4. INTEGRATING FEDERAL TOURISM ASSETS TO 
STRENGTHEN NATIVE TOURISM OPPORTUNI-
TIES. 
(a) SECRETARY OF COMMERCE AND SECRETARY OF 
THE INTERIOR.—The Secretary of Commerce and the 
Secretary of the Interior shall update the respective man-
agement plans and tourism initiatives of the Department 
of Commerce and the Department of the Interior to in-
clude Indian tribes and tribal organizations. 
(b) OTHER AGENCIES.—The head of each agency 
that has recreational travel or tourism functions or com-
plementary programs shall update the respective manage-
ment plans and tourism strategies of the agency to include 
Indian tribes and tribal organizations. 
(c) NATIVE AMERICAN TOURISM PLANS.— 
(1) IN GENERAL.—The plans shall outline pol-
icy proposals— 
(A) to improve travel and tourism data col-
lection and analysis; 
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(B) to increase the integration, alignment, 
and utility of public records, publications, and 
Web sites maintained by Federal agencies; 
(C) to create a better user experience for 
domestic travelers and international visitors; 
(D) to align Federal agency Web sites and 
publications; 
(E) to support national tourism goals; 
(F) to identify agency programs that could 
be used to support tourism capacity building 
and help sustain tourism infrastructure in Na-
tive American communities; 
(G) to develop innovative visitor portals for 
parks, landmarks, heritage and cultural sites, 
and assets that showcase and respect the diver-
sity of the indigenous peoples of the United 
States; 
(H) to share local Native American herit-
age through the development of bilingual inter-
pretive and directional signage that could in-
clude or incorporate English and the local Na-
tive American language or languages; and 
(I) to improve access to transportation 
programs related to Native American commu-
nity capacity building for tourism and trade, in-
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cluding transportation planning for programs 
related to visitor enhancement and safety. 
(2) CONSULTATION WITH INDIAN TRIBES AND 
NATIVE AMERICANS.—In developing the plan under 
paragraph (1), the head of each agency shall consult 
with Indian tribes and the Native American commu-
nity to identify appropriate levels of inclusion of the 
Indian tribes and Native Americans in Federal tour-
ism activities, public records and publications, in-
cluding Native American tourism information avail-
able on Web sites. 
(d) TECHNICAL ASSISTANCE.— 
(1) IN GENERAL.—The Secretary of the Inte-
rior, in consultation with the Secretary of Com-
merce, shall enter into a memorandum of under-
standing or cooperative agreement with an entity or 
organization with a demonstrated record in tribal 
communities of defining, introducing, developing, 
and sustaining American Indian, Alaska Native, and 
Native Hawaiian tourism and related activities in a 
manner that respects and honors native traditions 
and values. 
(2) COORDINATION.—The memorandum of un-
derstanding or cooperative agreement described in 
paragraph (1) shall formalize a role for the organi-
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zation or entity to serve as a facilitator between the 
Secretary of the Interior and the Secretary of Com-
merce and the Indian tribes and tribal organiza-
tions— 
(A) to identify areas where technical as-
sistance is needed through consultations with 
Indian tribes and tribal organizations to em-
power the Indian tribes and tribal organizations 
to participate fully in the tourism industry; and 
(B) to provide a means for the delivery of 
technical assistance and coordinate the delivery 
of the assistance to Indian tribes and tribal or-
ganizations in collaboration with the Secretary 
of the Interior, the Secretary of Commerce, and 
other entities with distinctive experience, as ap-
propriate. 
(3) FUNDING.—Subject to the availability of 
appropriations, the head of each Federal agency, in-
cluding the Secretary of the Interior, the Secretary 
of Commerce, the Secretary of Transportation, the 
Secretary of Agriculture, the Secretary of Health 
and Human Services, and the Secretary of Labor 
shall obligate any funds made available to the head 
of the agency to cover any administrative expenses 
incurred by the organization or entity described in 
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paragraph (1) in carrying out programs or activities 
of the agency. 
(4) METRICS.—The Secretary of the Interior 
and the Secretary of Commerce shall coordinate with 
the organization or entity described in paragraph (1) 
to develop metrics to measure the effectiveness of 
the entity or organization in strengthening tourism 
opportunities for Indian tribes and tribal organiza-
tions. 
(e) REPORTS.—Not later than 1 year after the date 
of enactment of this Act, and occasionally thereafter, the 
Secretary of the Interior and the Secretary of Commerce 
shall each submit to the Committee on Indian Affairs of 
the Senate and the Committee on Natural Resources of 
the House of Representatives a report that describes— 
(1) the manner in which the Secretary of the 
Interior or the Secretary of Commerce, as applica-
ble, is including Indian tribes and tribal organiza-
tions in management plans; 
(2) the efforts of the Secretary of the Interior 
or the Secretary of Commerce, as applicable, to de-
velop departmental and agency tourism plans to sup-
port tourism programs of Indian tribes and tribal 
organizations; 
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(3) the manner in which the entity or organiza-
tion described in subsection (d)(1) is working to pro-
mote tourism to empower Indian tribes and tribal 
organizations to participate fully in the tourism in-
dustry; and 
(4) the effectiveness of the entity or organiza-
tion described in subsection (d)(1) based on the 
metrics developed under subsection (d)(4). 
SEC. 5. NATIVE AMERICAN TOURISM AND BRANDING EN-
HANCEMENT. 
(a) IN GENERAL.—The head of each agency shall— 
(1) take actions that help empower Indian 
tribes and tribal organizations to showcase the herit-
age, foods, traditions, history, and continuing vital-
ity of the Indian tribes and tribal organizations; 
(2) support the efforts of Indian tribes and 
tribal organizations— 
(A) to identify and enhance or maintain 
traditions and cultural features that are impor-
tant to sustain the distinctiveness of the local 
Native American community; and 
(B) to provide visitor experiences that are 
authentic and respectful; 
(3) provide assistance to interpret the connec-
tions between the indigenous peoples of the United 
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States and the national identity of the United 
States; 
(4) enhance efforts to promote understanding 
and respect for diverse cultures and subcultures in 
the United States and the relevance of those cul-
tures to the national brand of the United States; 
and 
(5) enter into appropriate memoranda of under-
standing and establish public-private partnerships to 
ensure that arriving domestic travelers at airports 
and arriving international visitors at ports of entry 
are welcomed in a manner that both showcases and 
respects the diversity of Indian tribes and tribal or-
ganizations. 
(b) GRANTS.—To the extent practicable, grants ad-
ministered by the Commissioner of the Administration for 
Native Americans, Chairman of the National Endowment 
for the Arts, Chairman of the National Endowment for 
the Humanities, and any other grant program adminis-
tered by the head of an agency for which Indian tribes 
or tribal organizations are eligible may be used— 
(1) to support the efforts of Indian tribes and 
tribal organizations to tell the story of those Indian 
tribes and tribal organizations as the First Peoples 
of the United States; 
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(2) to use the arts and humanities to help revi-
talize Native communities, promote economic devel-
opment, increase livability, and present the unique-
ness of the United States to visitors in a way that 
celebrates the diversity of the United States; and 
(3) to carry out this section. 
(c) SMITHSONIAN.—The Advisory Council and the 
Board of Regents of the Smithsonian Institution shall 
work with Indian tribes, tribal organizations, and non-
profit organizations to establish long-term partnerships 
with non-Smithsonian museums and educational and cul-
tural organizations— 
(1) to share collections, exhibitions, interpretive 
materials, and educational strategies; and 
(2) to conduct joint research and collaborative 
projects that would support tourism efforts for In-
dian tribes and tribal organizations and carry out 
the intent of this section. 
Æ 
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