SECTION 1. SHORT TITLE. 
This Act may be cited as the ‘‘Responsible Firearms 
Marketing Act’’. 
SEC. 2. UNFAIR OR DECEPTIVE ACTS OR PRACTICES RE-
LATED TO THE ADVERTISING OR MARKETING 
OF FIREARMS. 
(a) INVESTIGATION
AND
REPORT
BY
FEDERAL 
TRADE COMMISSION.— 
(1) INVESTIGATION.— 
(A) IN GENERAL.—The Commission shall 
conduct an investigation to identify potentially 
unfair or deceptive acts or practices that may 
be prevalent in the advertising or marketing of 
firearms. 
(B) CONSIDERATIONS.—In conducting the 
investigation under subparagraph (A), the Com-
mission shall consider— 
(i) advertising or marketing materials 
that may— 
(I) be designed to appeal to indi-
viduals who are younger than 18 
years of age; or 
(II) imply or encourage illegal 
use of the advertised or marketed 
product; and 
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(ii) advertising or marketing of semi-
automatic assault weapons. 
(2) REPORT.—Not later than 1 year after the 
date of the enactment of this Act, the Commission 
shall submit to Congress a report on the investiga-
tion conducted under paragraph (1). 
(b) REGULATIONS.— 
(1) IN GENERAL.—Not later than 18 months 
after submitting the report required by subsection 
(a)(2), the Commission shall issue regulations under 
section 553 of title 5, United States Code, to pro-
hibit any manufacturer, dealer, or importer of fire-
arms from engaging in any unfair or deceptive act 
or practice related to the advertising or marketing of 
firearms. 
(2) REQUIREMENTS.—In issuing regulations 
under paragraph (1), the Commission shall ad-
dress— 
(A) unfair or deceptive advertising or mar-
keting that— 
(i) may be designed to appeal to indi-
viduals who are younger than 18 years of 
age; 
(ii) may imply or encourage illegal use 
of the advertised or marketed product; or 
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(iii) relates to the sale of semiauto-
matic assault weapons; and 
(B) any other unfair or deceptive acts or 
practices related to the advertising or mar-
keting of firearms by manufacturers, dealers, or 
importers of firearms. 
(c) ENFORCEMENT.— 
(1) UNFAIR
OR
DECEPTIVE
ACTS
OR
PRAC-
TICES.—A violation of a regulation promulgated 
under subsection (b) shall be treated as a violation 
of a regulation under section 18(a)(1)(B) of the 
Federal 
Trade 
Commission 
Act 
(15 
U.S.C. 
57a(a)(1)(B)) regarding unfair or deceptive acts or 
practices. 
(2) POWERS
OF
COMMISSION.—The Commis-
sion shall enforce the regulations promulgated under 
subsection (b) in the same manner, by the same 
means, and with the same jurisdiction, powers, and 
duties as though all applicable terms and provisions 
of the Federal Trade Commission Act (15 U.S.C. 41 
et seq.) were incorporated into and made a part of 
this section. Any person who violates a regulation 
promulgated under subsection (b) shall be subject to 
the penalties and entitled to the privileges and im-
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munities provided in the Federal Trade Commission 
Act. 
(3) RULE OF CONSTRUCTION.—Nothing in this 
section shall be construed to limit the authority of 
the Commission under any other provision of law. 
(d) DEFINITIONS.—In this section: 
(1) COMMISSION.—The term ‘‘Commission’’ 
means the Federal Trade Commission. 
(2) 
FIREARM; 
IMPORTER; 
MANUFACTURER; 
DEALER.—The terms ‘‘firearm’’, ‘‘importer’’, ‘‘man-
ufacturer’’, and ‘‘dealer’’ have the meanings given 
such terms in section 921(a) of title 18, United 
States Code. 
Æ 
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