(7) According to a study published in the Amer-
ican Journal of Public Health, viewing beer ads on
television may predispose young people to drinking
beer. Children who are more aware of beer advertise-
ments hold more favorable beliefs about drinking
beer and intend to drink beer more frequently as
adults.
(8) Almost half of all adults think that alcohol
industry advertising greatly influences underage
youth to drink alcoholic beverages, another one-third
think industry advertising has some influence.
SEC. 3. REPORT OF SECRETARY ON ALCOHOL ADVERTIS-
ING.
(a) ACTION BY THE SECRETARY.—The Secretary of
Health and Human Services shall report annually to the
Congress on alcohol advertising, its profile and its effects.
To assist the Secretary in gathering information for such
report, the Secretary shall establish a panel made up of
such individuals as the Secretary, in the Secretary’s dis-
cretion, may select from individuals in the Department of
Health and Human Services or any other Federal agency.
(b) PANEL FUNCTION.—The panel established by the
Secretary of Health and Human Services under subsection
(a) shall review alcohol advertising in all media, including
broadcast and cable television, other electronic means, and
print and outdoor advertising and review promotional ac-
tivities undertaken to promote the sale of alcoholic bev-
erages. The Secretary shall convene at least 2 public hear-
ings before the panel established under subsection (a) each
year and shall have the panel conduct a hearing in each
of the regional offices of the Department of Health and
Human Services over the 5-year period beginning on the
date of the enactment of this Act.
(c) REPORT CONTENT.—The report of the Secretary
of Health and Human Services under subsection (a) shall
be developed on the basis of the work conducted by the
panel established under subsection (a) and shall include—
(1) an identification of—
(A) the media used by alcohol advertising
to reach children,
(B) the total expenditures for alcoholic
beverage advertising in each media and in pro-
motions,
(C) the extent to which media program au-
diences are under the age of 21,
(D) an identification of the types and
themes of alcohol advertising in all media (espe-
cially in broadcast) and other electronic means,
(E) any graphics, slogans, children’s char-
acters, and techniques that are used and that
appeal to youth, and
(F) the extent to which other promotional
efforts used to market alcoholic beverages which
appear in clothing, sporting events, contests,
and concerts appeal to individuals under the
age of 21;
(2) a determination of the extent to which
young people are exposed to alcohol advertising and
promotions of alcoholic beverages;
(3) an evaluation of the relationship between al-
cohol advertising practices and underage drinking,
drunk driving, and related public health problems;
and
(4) an evaluation of alcohol industry sponsored
campaigns addressing public service and prevention
messages for underage drinking, drunk driving, and
other alcohol-related topics.
(d) RECOMMENDATIONS.—The report of the Sec-
retary of Health and Human Services under subsection
(a) shall also include such recommendations for legislation
as the Secretary determines are appropriate.
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