H. R. 3590—426 
to populations and age groups not adequately addressed by 
current recommendations. 
‘‘(c) ROLE
OF AGENCY.—The Director shall provide ongoing 
administrative, research, and technical support for the operations 
of the Task Force, including coordinating and supporting the 
dissemination of the recommendations of the Task Force, ensuring 
adequate staff resources, and assistance to those organizations 
requesting it for implementation of Guide recommendations. 
‘‘(d) COORDINATION WITH PREVENTIVE SERVICES TASK FORCE.— 
The Task Force shall take appropriate steps to coordinate its work 
with the U.S. Preventive Services Task Force and the Advisory 
Committee on Immunization Practices, including the examination 
of how each task force’s recommendations interact at the nexus 
of clinic and community. 
‘‘(e) OPERATION.—In carrying out the duties under subsection 
(b), the Task Force shall not be subject to the provisions of Appendix 
2 of title 5, United States Code. 
‘‘(f) AUTHORIZATION OF APPROPRIATIONS.—There are authorized 
to be appropriated such sums as may be necessary for each fiscal 
year to carry out the activities of the Task Force.’’. 
(2) TECHNICAL AMENDMENTS.— 
(A) Section 399R of the Public Health Service Act 
(as added by section 2 of the ALS Registry Act (Public 
Law 110–373; 122 Stat. 4047)) is redesignated as section 
399S. 
(B) Section 399R of such Act (as added by section 
3 of the Prenatally and Postnatally Diagnosed Conditions 
Awareness Act (Public Law 110–374; 122 Stat. 4051)) is 
redesignated as section 399T. 
SEC. 4004. EDUCATION AND OUTREACH CAMPAIGN REGARDING 
PREVENTIVE BENEFITS. 
(a) IN GENERAL.—The Secretary of Health and Human Services 
(referred to in this section as the ‘‘Secretary’’) shall provide for 
the planning and implementation of a national public–private part-
nership for a prevention and health promotion outreach and edu-
cation campaign to raise public awareness of health improvement 
across the life span. Such campaign shall include the dissemination 
of information that— 
(1) describes the importance of utilizing preventive services 
to promote wellness, reduce health disparities, and mitigate 
chronic disease; 
(2) promotes the use of preventive services recommended 
by the United States Preventive Services Task Force and the 
Community Preventive Services Task Force; 
(3) encourages healthy behaviors linked to the prevention 
of chronic diseases; 
(4) explains the preventive services covered under health 
plans offered through a Gateway; 
(5) describes additional preventive care supported by the 
Centers for Disease Control and Prevention, the Health 
Resources and Services Administration, the Substance Abuse 
and Mental Health Services Administration, the Advisory Com-
mittee on Immunization Practices, and other appropriate agen-
cies; and 
(6) includes general health promotion information.
H. R. 3590—427 
(b) CONSULTATION.—In coordinating the campaign under sub-
section (a), the Secretary shall consult with the Institute of Medicine 
to provide ongoing advice on evidence-based scientific information 
for policy, program development, and evaluation. 
(c) MEDIA CAMPAIGN.— 
(1) IN
GENERAL.—Not later than 1 year after the date 
of enactment of this Act, the Secretary, acting through the 
Director of the Centers for Disease Control and Prevention, 
shall establish and implement a national science-based media 
campaign on health promotion and disease prevention. 
(2) REQUIREMENT
OF
CAMPAIGN.—The campaign imple-
mented under paragraph (1)— 
(A) shall be designed to address proper nutrition, reg-
ular exercise, smoking cessation, obesity reduction, the 5 
leading disease killers in the United States, and secondary 
prevention through disease screening promotion; 
(B) shall be carried out through competitively bid con-
tracts awarded to entities providing for the professional 
production and design of such campaign; 
(C) may include the use of television, radio, Internet, 
and other commercial marketing venues and may be tar-
geted to specific age groups based on peer-reviewed social 
research; 
(D) shall not be duplicative of any other Federal efforts 
relating to health promotion and disease prevention; and 
(E) may include the use of humor and nationally recog-
nized positive role models. 
(3) EVALUATION.—The Secretary shall ensure that the cam-
paign implemented under paragraph (1) is subject to an inde-
pendent evaluation every 2 years and shall report every 2 
years to Congress on the effectiveness of such campaigns 
towards meeting science-based metrics. 
(d) WEBSITE.—The Secretary, in consultation with private- 
sector experts, shall maintain or enter into a contract to maintain 
an Internet website to provide science-based information on guide-
lines for nutrition, regular exercise, obesity reduction, smoking ces-
sation, and specific chronic disease prevention. Such website shall 
be designed to provide information to health care providers and 
consumers. 
(e) DISSEMINATION
OF INFORMATION THROUGH PROVIDERS.— 
The Secretary, acting through the Centers for Disease Control and 
Prevention, shall develop and implement a plan for the dissemina-
tion of health promotion and disease prevention information con-
sistent with national priorities, to health care providers who partici-
pate in Federal programs, including programs administered by the 
Indian Health Service, the Department of Veterans Affairs, the 
Department of Defense, and the Health Resources and Services 
Administration, and Medicare and Medicaid. 
(f) PERSONALIZED PREVENTION PLANS.— 
(1) CONTRACT.—The Secretary, acting through the Director 
of the Centers for Disease Control and Prevention, shall enter 
into a contract with a qualified entity for the development 
and operation of a Federal Internet website personalized 
prevention plan tool. 
(2) USE.—The website developed under paragraph (1) shall 
be designed to be used as a source of the most up-to-date 
scientific evidence relating to disease prevention for use by
H. R. 3590—428 
individuals. Such website shall contain a component that 
enables an individual to determine their disease risk (based 
on personal health and family history, BMI, and other relevant 
information) relating to the 5 leading diseases in the United 
States, and obtain personalized suggestions for preventing such 
diseases. 
(g) INTERNET PORTAL.—The Secretary shall establish an Inter-
net portal for accessing risk-assessment tools developed and main-
tained by private and academic entities. 
(h) PRIORITY FUNDING.—Funding for the activities authorized 
under this section shall take priority over funding provided through 
the Centers for Disease Control and Prevention for grants to States 
and other entities for similar purposes and goals as provided for 
in this section. Not to exceed $500,000,000 shall be expended on 
the campaigns and activities required under this section. 
(i) PUBLIC AWARENESS OF PREVENTIVE AND OBESITY-RELATED 
SERVICES.— 
(1) INFORMATION TO STATES.—The Secretary of Health and 
Human Services shall provide guidance and relevant informa-
tion to States and health care providers regarding preventive 
and obesity-related services that are available to Medicaid 
enrollees, including obesity screening and counseling for chil-
dren and adults. 
(2) INFORMATION TO ENROLLEES.—Each State shall design 
a public awareness campaign to educate Medicaid enrollees 
regarding availability and coverage of such services, with the 
goal of reducing incidences of obesity. 
(3) REPORT.—Not later than January 1, 2011, and every 
3 years thereafter through January 1, 2017, the Secretary 
of Health and Human Services shall report to Congress on 
the status and effectiveness of efforts under paragraphs (1) 
and (2), including summaries of the States’ efforts to increase 
awareness of coverage of obesity-related services. 
(j) AUTHORIZATION OF APPROPRIATIONS.—There are authorized 
to be appropriated such sums as may be necessary to carry out 
this section. 
Subtitle B—Increasing Access to Clinical 
Preventive Services 
SEC. 4101. SCHOOL-BASED HEALTH CENTERS. 
(a) GRANTS FOR THE ESTABLISHMENT OF SCHOOL-BASED HEALTH 
CENTERS.— 
(1) PROGRAM.—The Secretary of Health and Human Serv-
ices (in this subsection referred to as the ‘‘Secretary’’) shall 
establish a program to award grants to eligible entities to 
support the operation of school-based health centers. 
(2) ELIGIBILITY.—To be eligible for a grant under this sub-
section, an entity shall— 
(A) be a school-based health center or a sponsoring 
facility of a school-based health center; and 
(B) submit an application at such time, in such manner, 
and containing such information as the Secretary may 
require, including at a minimum an assurance that funds 
awarded under the grant shall not be used to provide
H. R. 3590—429 
any service that is not authorized or allowed by Federal, 
State, or local law. 
(3) PREFERENCE.—In awarding grants under this section, 
the Secretary shall give preference to awarding grants for 
school-based health centers that serve a large population of 
children eligible for medical assistance under the State Med-
icaid plan under title XIX of the Social Security Act or under 
a waiver of such plan or children eligible for child health 
assistance under the State child health plan under title XXI 
of that Act (42 U.S.C. 1397aa et seq.). 
(4) LIMITATION ON USE OF FUNDS.—An eligible entity shall 
use funds provided under a grant awarded under this sub-
section only for expenditures for facilities (including the acquisi-
tion or improvement of land, or the acquisition, construction, 
expansion, replacement, or other improvement of any building 
or other facility), equipment, or similar expenditures, as speci-
fied by the Secretary. No funds provided under a grant awarded 
under this section shall be used for expenditures for personnel 
or to provide health services. 
(5) APPROPRIATIONS.—Out of any funds in the Treasury 
not otherwise appropriated, there is appropriated for each of 
fiscal years 2010 through 2013, $50,000,000 for the purpose 
of carrying out this subsection. Funds appropriated under this 
paragraph shall remain available until expended. 
(6) DEFINITIONS.—In this subsection, the terms ‘‘school- 
based health center’’ and ‘‘sponsoring facility’’ have the 
meanings given those terms in section 2110(c)(9) of the Social 
Security Act (42 U.S.C. 1397jj(c)(9)). 
(b) GRANTS
FOR
THE OPERATION
OF SCHOOL-BASED HEALTH 
CENTERS.—Part Q of title III of the Public Health Service Act 
(42 U.S.C. 280h et seq.) is amended by adding at the end the 
following: 
‘‘SEC. 399Z–1. SCHOOL-BASED HEALTH CENTERS. 
‘‘(a) DEFINITIONS; ESTABLISHMENT OF CRITERIA.—In this section: 
‘‘(1) COMPREHENSIVE PRIMARY HEALTH SERVICES.—The term 
‘comprehensive primary health services’ means the core services 
offered by school-based health centers, which shall include the 
following: 
‘‘(A) PHYSICAL.—Comprehensive health assessments, 
diagnosis, and treatment of minor, acute, and chronic med-
ical conditions, and referrals to, and follow-up for, specialty 
care and oral health services. 
‘‘(B) MENTAL HEALTH.—Mental health and substance 
use disorder assessments, crisis intervention, counseling, 
treatment, and referral to a continuum of services including 
emergency psychiatric care, community support programs, 
inpatient care, and outpatient programs. 
‘‘(2) MEDICALLY
UNDERSERVED
CHILDREN
AND
ADOLES-
CENTS.— 
‘‘(A) IN
GENERAL.—The term ‘medically underserved 
children and adolescents’ means a population of children 
and adolescents who are residents of an area designated 
as a medically underserved area or a health professional 
shortage area by the Secretary. 
‘‘(B) CRITERIA.—The Secretary shall prescribe criteria 
for determining the specific shortages of personal health