(4) CONSUMER.—The term ‘‘consumer’’ means 
any individual, including a small business owner, 
within the territorial jurisdiction of the United 
States who is offered, purchases, transacts, or con-
tracts for the purchase or transaction of any goods, 
merchandise, or services that the individual does not 
intend to offer for resale in the ordinary course of 
the individual’s trade or business. 
(5) SECRETARY.—The term ‘‘Secretary’’ means 
the Secretary of Commerce. 
SEC. 4. ARTIFICIAL INTELLIGENCE CONSUMER LITERACY 
NATIONAL STRATEGY AND CAMPAIGN. 
(a) IN GENERAL.—The Secretary shall develop a na-
tional strategy and public campaign materials and take 
such action as the Secretary deems necessary to create, 
improve, or augment the artificial intelligence consumer 
literacy programs and materials of the Federal Govern-
ment, including curricula for all people of the United 
States. 
(b) NATIONAL STRATEGY.— 
(1) IN GENERAL.—The Secretary shall— 
(A) not later than 6 months after the date 
of enactment of this Act, develop a multilingual 
national strategy to promote artificial intel-
ligence consumer literacy among all consumers, 
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informed by the report described in subsection 
(d)(1); 
(B) consult with Federal agencies and 
State, local, Tribal, and territorial governments, 
and private, nonprofit, and public institutions 
that the Secretary identifies as having relevant 
expertise pursuant to paragraphs (2) and (3) of 
subsection (e); 
(C) consult the Administrator of the Small 
Business Administration to develop strategy ele-
ments relevant to small business owners, and in 
the creation and implementation of the national 
strategy; 
(D) consider the specific needs of different 
demographics, regions, and economies that may 
interact with artificial intelligence products and 
services in different ways; and 
(E) coordinate Federal efforts to imple-
ment the national strategy and campaign. 
(2) STRATEGY.—The national strategy devel-
oped pursuant to paragraph (1) shall— 
(A) support current and future consumers 
of artificial intelligence services and products 
with the information needed to decide whether 
and when to employ such products and services; 
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(B) develop methods to enhance the gen-
eral understanding of the capabilities and limi-
tations of artificial intelligence products and 
services offered to consumers; 
(C) employ a national public service cam-
paign to develop and disseminate materials to 
all communities in the United States; and 
(D) consider additional strategies such as 
prize competitions, newsletters, and other ways 
to engage the public and enable messages to 
reach consumers in local, community-specific 
ways. 
(3) AREAS OF EMPHASIS.—The national strat-
egy shall emphasize, among other elements, informa-
tion that ensures consumers have— 
(A) a basic understanding of— 
(i) artificial intelligence and its uses 
in daily life; 
(ii) the capabilities and limitations of 
artificial intelligence consumer products 
and services, including what questions to 
ask of a provider of such products or serv-
ices to gain that understanding; and 
(iii) artificial intelligence tasks (in-
cluding classification, prediction, product 
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recommendation, 
autonomous 
decision 
making, voice dictation and machine trans-
lation, and the generation of content such 
as text, image, video, or speech) and how 
such tasks involve different capabilities, 
benefits, and risks; 
(B) an awareness of— 
(i) best practices for the protection of 
personal data and personal identifying in-
formation; 
(ii) legal considerations in the con-
sumer use of artificial intelligence con-
sumer products and services; and 
(iii) common attempts to employ con-
tent that is generated or modified by artifi-
cial intelligence tools to deceive or defraud 
consumers; and 
(C) other artificial intelligence consumer 
literacy skills identified for emphasis by the 
Secretary. 
(4) USE CASES.—The Secretary shall, in con-
sultation with officials the Secretary identifies as 
having relevant expertise pursuant to paragraphs (2) 
and (3) of subsection (e), create specialized use 
cases to address artificial intelligence consumer lit-
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eracy for tasks such as those described in paragraph 
(3)(A)(iii) as they manifest in domains such as per-
sonal finance, healthcare recommendations, commu-
nication, creative works, and business management 
and operations across a range of contexts such as 
mobile device applications, computer software, and 
internet platforms. 
(5) BRIEFING TO CONGRESS.—Not later than 
30 days after completing the national strategy, the 
Secretary shall provide a briefing to Congress on 
such strategy. 
(6) NATIONAL STRATEGY REVIEW.—The Sec-
retary shall, not less than annually, review the na-
tional strategy developed under this subsection and 
make such changes and recommendations as the 
Secretary deems necessary. 
(c) DEVELOPMENT
AND DISSEMINATION
OF NA-
TIONAL PUBLIC SERVICE CAMPAIGN MATERIALS.— 
(1) IN
GENERAL.—Not later than 120 days 
after the national strategy described in subsection 
(b) is completed, the Secretary shall— 
(A) develop materials to promote artificial 
intelligence consumer literacy; 
(B) disseminate such materials to the gen-
eral public; and 
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(C) create a website where such materials 
will be published. 
(2) NATIONAL PUBLIC SERVICE CAMPAIGN.— 
(A) IN GENERAL.—The Secretary shall de-
velop, in consultation with nonprofit, public, 
and private organizations, especially those with 
access to local communities and that are well 
qualified by virtue of their experience in the 
safe and responsible use of artificial intel-
ligence, an artificial intelligence consumer lit-
eracy national public service campaign that is 
consistent with the national strategy described 
in subsection (b). 
(B) AVAILABILITY
OF
CAMPAIGN
MATE-
RIALS.—The Secretary— 
(i) shall— 
(I) make publicly available on the 
website created pursuant to paragraph 
(1)(C) any educational materials de-
veloped as part of the campaign; and 
(II) distribute core messaging 
materials of the campaign to the pub-
lic using multiple channels of commu-
nication, including through the use of 
television, radio, and internet plat-
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forms and advertisements on such 
platforms; and 
(III) coordinate with the Admin-
istrator of the Small Business Admin-
istration on the distribution of cam-
paign materials relevant to small busi-
ness owners through resource partners 
of the Small Business Administration, 
including small business development 
centers, 
women 
business 
centers, 
SCORE, veteran business opportunity 
centers, and Apex Accelerators; and 
(ii) may select 1 or more private or 
non-profit organizations that are well- 
qualified in the distribution of public serv-
ice campaigns to aid in the dissemination 
of campaign materials. 
(C) PERIODIC UPDATES.—Not later than 1 
year after the date the campaign is initiated, 
and annually thereafter, the Secretary shall up-
date the campaign materials as needed to incor-
porate any significant changes due to new inno-
vations, products, or services available to con-
sumers or in light of new consumer harms that 
are identified. 
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(D) PERFORMANCE MEASURES.—The Sec-
retary shall develop measures to evaluate the ef-
fectiveness of the campaign, such as the effec-
tiveness of the campaign at reaching con-
sumers, consumer engagement with materials, 
and the level of consumer adoption of and satis-
faction with artificial intelligence products and 
services. 
(E) EVALUATION.—Not later than 90 days 
after campaign materials are made available or 
distributed under subparagraph (B) or updated 
under subparagraph (C), the Secretary shall 
employ a private or nonprofit organization to 
conduct an evaluation on the effectiveness of 
the campaign using the performance measures 
developed pursuant to subparagraph (D). 
(3) MULTILINGUAL
MATERIALS.—The Sec-
retary shall ensure that the artificial intelligence 
consumer literacy materials and the campaign devel-
oped and disseminated under this subsection are 
available in English, Spanish, and other languages 
deemed appropriate by the Secretary. 
(d) REPORTS.— 
(1) ARTIFICIAL INTELLIGENCE CONSUMER LIT-
ERACY SURVEY REPORT.—Not later than 90 days 
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after the date of enactment of this Act, the Govern-
ment Accountability Office shall issue a report 
that— 
(A) summarizes all Federal programs and 
materials extant at the time of enactment of 
this Act that seek to improve artificial intel-
ligence literacy for consumers; and 
(B) assesses the effectiveness of such pro-
grams. 
(2) STRATEGY FOR CONSUMER ARTIFICIAL IN-
TELLIGENCE LITERACY REPORT.—Not later than 15 
months after the date of enactment of this Act, and 
annually thereafter, the Secretary shall submit a re-
port, titled the ‘‘Strategy for Consumer Artificial In-
telligence Literacy’’ or ‘‘SCAIL Report’’, to the 
Committees on Commerce, Science, and Transpor-
tation and Small Business and Entrepreneurship of 
the Senate and the Committees on Energy and Com-
merce and Small Business of the House of Rep-
resentatives on the progress of the Secretary in car-
rying out this Act. Such report shall include— 
(A) the national strategy for artificial in-
telligence consumer literacy developed pursuant 
to subsection (b); 
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(B) information concerning the implemen-
tation of the duties of the Secretary described 
in this section, including a list of government 
officials and other representatives consulted 
pursuant to subsection (e); 
(C) an assessment of the success of the 
Secretary in implementing the national strategy 
developed pursuant to subsection (b); 
(D) an assessment of the state of artificial 
intelligence consumer literacy in the United 
States; 
(E) a brief summary of the artificial intel-
ligence consumer literacy materials developed 
pursuant to subsection (c); 
(F) for years in which the campaign is ac-
tive, a description on the status of the cam-
paign and information regarding its dissemina-
tion, efficacy, and impact, including information 
on any evaluation of the campaign conducted 
pursuant to subsection (c)(2)(E); 
(G) information about the activities of the 
Secretary in implementing this Act planned for 
the next fiscal year; and 
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(H) such other materials relating to the 
duties of the Secretary under this Act that the 
Secretary deems appropriate. 
(e) CONSULTATION.—In carrying out this Act, the 
Secretary shall actively consult with— 
(1) government officials with relevant consumer 
and artificial intelligence expertise, including— 
(A) the Chair of the Consumer Product 
Safety Commission; 
(B) the Secretary of Education; 
(C) the Director of the National Institute 
of Standards and Technology; 
(D) the Director of the National Science 
Foundation; and 
(E) the Administrator of the Small Busi-
ness Administration; 
(2) any other official the Secretary identifies as 
having relevant expertise, especially in the develop-
ment of domain-specific artificial intelligence use 
cases, such as— 
(A) the Secretary of Agriculture; 
(B) the Director of the Consumer Finan-
cial Protection Bureau; 
(C) the Attorney General; 
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SEC. 5. AUTHORIZATION OF APPROPRIATIONS. 
There are authorized to be appropriated to the Sec-
retary $50,000,000 for each of fiscal years 2025 through 
2030 to carry out the activities described in this Act. 
Æ 
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