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‘‘SEC. 202. OFFICE OF TRAVEL PROMOTION. 
‘‘(a) OFFICE ESTABLISHED.—There is established with-
in the Department of Commerce an office to be known as the 
Office of Travel Promotion. 
‘‘(b) DIRECTOR.— 
‘‘(1) APPOINTMENT.—The Office shall be headed by 
a Director who shall be appointed by the Secretary. 
‘‘(2) QUALIFICATIONS.—The Director shall be a cit-
izen of the United States and have experience in a field 
directly related to the promotion of travel to and within 
the United States. 
‘‘(3) DUTIES.—The Director shall be responsible for 
ensuring the office is carrying out its functions effec-
tively and shall report to the Secretary. 
‘‘(c) FUNCTIONS.—The Office shall— 
‘‘(1) serve as liaison to the Corporation for Travel 
Promotion established by subsection (b) of section 11 of 
the Travel Promotion Act of 2009 and support and en-
courage the development of programs to increase the 
number of international visitors to the United States for 
business, leisure, educational, medical, exchange, and 
other purposes; 
‘‘(2) work with the Corporation, the Secretary of 
State and the Secretary of Homeland Security— 
‘‘(A) to disseminate information more effec-
tively to potential international visitors about docu-
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mentation and procedures required for admission to 
the United States as a visitor; 
‘‘(B) to ensure that arriving international visi-
tors are generally welcomed with accurate informa-
tion and in an inviting manner; 
‘‘(C) to collect accurate data on the total num-
ber of international visitors that visit each State; 
and 
‘‘(D) enhance the entry and departure experi-
ence for international visitors through the use of 
advertising, signage, and customer service; and 
‘‘(3) support State, regional, and private sector ini-
tiatives to promote travel to and within the United 
States. 
‘‘(d) REPORTS TO CONGRESS.—Within a year after the 
date of enactment of the Travel Promotion Act of 2009, and 
periodically thereafter as appropriate, the Secretary shall 
transmit a report to the Senate Committee on Commerce, 
Science, and Transportation, the Senate Committee on 
Homeland Security and Governmental Affairs, the Senate 
Committee on Foreign Relations, the House of Representa-
tives Committee on Energy and Commerce, the House of 
Representatives Committee on Homeland Security, and the 
House of Representatives Committee on Foreign Affairs de-
scribing the Office’s work with the Corporation, the Secretary
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of State and the Secretary of Homeland Security to carry out 
subsection (c)(2).’’. 
(h) RESEARCH PROGRAM.—Title II of the International 
Travel Act of 1961 (22 U.S.C. 2121 et seq.), as amended by 
subsection (g), is further amended by inserting after section 
202 the following: 
‘‘SEC. 203. RESEARCH PROGRAM. 
‘‘(a) IN GENERAL.—The Office of Travel and Tourism 
Industries shall expand and continue its research and devel-
opment activities in connection with the promotion of inter-
national travel to the United States, including— 
‘‘(1) expanding access to the official Mexican travel 
surveys data to provide the States with traveler charac-
teristics and visitation estimates for targeted marketing 
programs; 
‘‘(2) expanding the number of inbound air travelers 
sampled by the Commerce Department’s Survey of 
International Travelers to reach a 1 percent sample size 
and revising the design and format of questionnaires to 
accommodate a new survey instrument, improve response 
rates to at least double the number of States and cities 
with reliable international visitor estimates and improve 
market coverage; 
‘‘(3) developing estimates of international travel ex-
ports (expenditures) on a State-by-State basis to enable
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each State to compare its comparative position to na-
tional totals and other States; 
‘‘(4) evaluate the success of the Corporation in 
achieving its objectives and carrying out the purposes of 
the Travel Promotion Act of 2009; and 
‘‘(5) research to support the annual reports re-
quired by section 202(d) of this Act. 
‘‘(b) AUTHORIZATION OF APPROPRIATIONS.—There are 
authorized to be appropriated to the Secretary of Commerce 
for fiscal years 2010 through 2014 such sums as may be nec-
essary to carry out this section.’’. 
Attest: 
Clerk.