SEC. 2. SYNTHETIC OPIOIDS PUBLIC AWARENESS CAM-
PAIGN. 
Part B of title III of the Public Health Service Act 
is amended by inserting after section 317T (42 U.S.C. 
247b–22) the following new section: 
‘‘SEC. 317U. SYNTHETIC OPIOIDS PUBLIC AWARENESS CAM-
PAIGN. 
‘‘(a) IN GENERAL.—Not later than one year after the 
date of the enactment of this section, the Secretary, acting 
through the Director of the Centers for Disease Control 
and Prevention, shall provide for the planning and imple-
mentation of a public education campaign to raise public 
awareness of synthetic opioids (including fentanyl and its 
analogues). Such campaign shall include the dissemination 
of information that— 
‘‘(1) promotes awareness about the potency and 
dangers of fentanyl and its analogues and other syn-
thetic opioids; 
‘‘(2) explains services provided by the Sub-
stance Abuse and Mental Health Services Adminis-
tration and the Centers for Disease Control and 
Prevention (and any entity providing such services 
under a contract entered into with such agencies) 
with respect to the abuse of opioids, particularly as 
such services relate to the provision of alternative, 
non-opioid pain management treatments; and 
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‘‘(3) relates generally to opioid use and pain 
management. 
‘‘(b) USE OF MEDIA.—The campaign under sub-
section (a) may be implemented through the use of tele-
vision, radio, internet, in-person public communications, 
and other commercial marketing venues and may be tar-
geted to specific age groups. 
‘‘(c) CONSULTATION.—In coordinating the campaign 
under subsection (a), the Secretary, acting through the 
Director shall consult with the Assistant Secretary for 
Mental Health and Substance Use to provide ongoing ad-
vice on the effectiveness of information disseminated 
through the campaign. 
‘‘(d) REQUIREMENT OF CAMPAIGN.—The campaign 
implemented under subsection (a) shall not be duplicative 
of any other Federal efforts relating to eliminating the 
abuse of opioids. 
‘‘(e) EVALUATION.— 
‘‘(1) IN
GENERAL.—The Secretary, acting 
through the Director, shall ensure that the campaign 
implemented under subsection (a) is subject to an 
independent evaluation, beginning 2 years after the 
date of the enactment of this section, and every 2 
years thereafter. 
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‘‘(2) MEASURES AND BENCHMARKS.—For pur-
poses of an evaluation conducted pursuant to para-
graph (1), the Secretary shall— 
‘‘(A) establish baseline measures and 
benchmarks to quantitatively evaluate the im-
pact of the campaign under this section; and 
‘‘(B) conduct qualitative assessments re-
garding the effectiveness of strategies employed 
under this section. 
‘‘(f) REPORT.—The Secretary, acting through the Di-
rector, shall, beginning 2 years after the date of the enact-
ment of this section, and every 2 years thereafter, submit 
to Congress a report on the effectiveness of the campaign 
implemented under subsection (a) towards meeting the 
measures and benchmarks established under subsection 
(e)(2). 
‘‘(g) DISSEMINATION
OF INFORMATION THROUGH 
PROVIDERS.—The Secretary, acting through the Director, 
shall develop and implement a plan for the dissemination 
of information related to synthetic opioids, to health care 
providers who participate in Federal programs, including 
programs administered by the Department of Health and 
Human Services, the Indian Health Service, the Depart-
ment of Veterans Affairs, the Department of Defense, and 
the Health Resources and Services Administration, the 
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Medicare program under title XVIII of the Social Security 
Act, and the Medicaid program under title XIX of such 
Act.’’. 
SEC. 3. TRAINING GUIDE AND OUTREACH ON SYNTHETIC 
OPIOID EXPOSURE PREVENTION. 
(a) TRAINING GUIDE.—Not later than 1 year after 
the date of the enactment of this Act, the Secretary of 
Health and Human Services, acting through the National 
Institute for Occupational Safety and Health, shall design, 
publish, and make publicly available on the internet 
website of the Institute, a training guide and webinar for 
first responders and other individuals who also may be at 
high risk of exposure to synthetic opioids that details 
measures to prevent that exposure. 
(b) OUTREACH.—Not later than 1 year after the date 
of the enactment of this Act, the Secretary of Health and 
Human Services, acting through the Assistant Secretary 
for Mental Health and Substance Use, shall also conduct 
outreach about the availability of the training guide and 
webinar published under subsection (a) to— 
(1) police and fire managements; 
(2) sheriff deputies in city and county jails; 
(3) ambulance transport and hospital emer-
gency room personnel; 
(4) clinicians; and 
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(5) other high-risk occupations, as identified by 
the Assistant Secretary for Mental Health and Sub-
stance Use. 
Æ 
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