SEC. 103. NUTRITION AND PHYSICAL ACTIVITY PUBLIC 
EDUCATION CAMPAIGN. 
Title III of the Public Health Service Act (42 U.S.C. 
241 et seq.) is amended by striking section 399Y and in-
serting the following: 
‘‘SEC. 399Y. NUTRITION AND PHYSICAL ACTIVITY PUBLIC 
EDUCATION CAMPAIGN. 
‘‘(a) IN GENERAL.—The Secretary, acting through 
the Director of the Centers for Disease Control and Pre-
vention, and in collaboration with national, State, Tribal, 
and local partners, physical activity organizations, nutri-
tion experts, physical activity experts, health professional 
organizations, and other organizations, as appropriate, 
shall develop a national public campaign to educate the 
public, including adults, children, and caregivers, con-
cerning— 
‘‘(1) how to read and understand the nutrient 
warning labels required under subparagraphs (1) 
through (4) of section 403(z) of the Federal Food, 
Drug, and Cosmetic Act; 
‘‘(2) the health risks associated with obesity, in-
activity, and poor nutrition, including consumption 
of foods described in subparagraphs (1) through (4) 
of section 403(z) of the Federal Food, Drug, and 
Cosmetic Act; 
VerDate Sep 11 2014 
01:32 Dec 02, 2025
Jkt 069200
PO 00000
Frm 00014
Fmt 6652
Sfmt 6201
E:\BILLS\H6294.IH
H6294
kjohnson on DSK7ZCZBW3PROD with $$_JOB
‘‘(3) ways to incorporate physical activity into 
daily living; 
‘‘(4) ways to support a healthy lifestyle and re-
duce the risk of chronic illness, including obesity; 
‘‘(5) the benefits of good nutrition; and 
‘‘(6) strategies to improve eating and drinking 
habits, such as identifying and selecting healthier 
food choices and reducing consumption of added 
sugars, saturated fat, and sodium. 
‘‘(b) AUTHORIZATION OF APPROPRIATIONS.—There 
are authorized to be appropriated to carry out this section 
$10,000,000 for each of the fiscal years 2026 through 
2030.’’. 
TITLE II—FEDERAL TRADE 
COMMISSION 
SEC. 201. DEFINITIONS. 
In this title: 
(1) CHILD.—The term ‘‘child’’ means an indi-
vidual who is under the age of 13. 
(2) CHILD-DIRECTED ADVERTISING.—The term 
‘‘child-directed advertising’’ means any advertise-
ment— 
(A) that uses themes or promotional strat-
egies that appeal to children, which may include 
the use of— 
VerDate Sep 11 2014 
01:32 Dec 02, 2025
Jkt 069200
PO 00000
Frm 00015
Fmt 6652
Sfmt 6201
E:\BILLS\H6294.IH
H6294
kjohnson on DSK7ZCZBW3PROD with $$_JOB
(i) fun or fantasy themes, cartoon 
characters, social media influencers, ani-
mation, endorsements by celebrities and 
athletes, cross-promotions using fictional 
characters, children’s music, actors, or sit-
uations representing children’s daily life; or 
(ii) free gifts or toys, contests, inter-
active games, or mobile or computer appli-
cations; or 
(B) in media for which children comprise 
at least 30 percent of the audience, as deter-
mined by the Commission, that is displayed 
using— 
(i) traditional measured media, such 
as television, radio, and printed media; or 
(ii) electronic media, content created 
by influencers, online videos, company- 
sponsored websites, social media, movies, 
and video games. 
(3) COMMISSION.—The term ‘‘Commission’’ 
means the Federal Trade Commission. 
(4) JUNK FOOD.—The term ‘‘junk food’’ means 
products with labeling requirements described in 
subparagraph (1), (2), (3), or (4) of paragraph (z) 
of section 403 of the Federal Food, Drug, and Cos-
VerDate Sep 11 2014 
01:32 Dec 02, 2025
Jkt 069200
PO 00000
Frm 00016
Fmt 6652
Sfmt 6201
E:\BILLS\H6294.IH
H6294
kjohnson on DSK7ZCZBW3PROD with $$_JOB
metic Act (21 U.S.C. 343), as added by section 
101(a) of this Act. 
SEC. 202. RESTRICTIONS ON ADVERTISEMENTS FOR JUNK 
FOOD DIRECTED AT CHILDREN; REQUIRED 
DISCLOSURE OF ANY HEALTH AND NUTRIENT 
WARNING LABEL IN ADVERTISEMENTS. 
(a) MARKETING OR ADVERTISING JUNK FOOD TO 
CHILDREN.— 
(1) IN GENERAL.—It shall be unlawful for any 
person to market or advertise, or produce or dis-
tribute any advertisement or marketing material for, 
junk food by using child-directed advertising. 
(2) CONSIDERATIONS.—In determining whether 
any marketing or advertising uses child-directed ad-
vertising for purposes of subparagraph (A), the 
Commission shall consider the totality of the cir-
cumstances. 
(b) REQUIRED DISCLOSURE.—It shall be unlawful 
for any person to market or advertise, or produce or dis-
tribute any advertisement or marketing material for, junk 
food without including in such advertisement or marketing 
material the relevant mandatory health or nutrient warn-
ing label or notice described in section 403(z) of the Fed-
eral Food, Drug, and Cosmetic Act (21 U.S.C. 343(z)). 
VerDate Sep 11 2014 
01:32 Dec 02, 2025
Jkt 069200
PO 00000
Frm 00017
Fmt 6652
Sfmt 6201
E:\BILLS\H6294.IH
H6294
kjohnson on DSK7ZCZBW3PROD with $$_JOB
(c) EFFECTIVE DATE.—The prohibitions established 
in this section shall take effect on the date that is 1 year 
after the date of enactment of this Act. 
(d) ENFORCEMENT BY THE COMMISSION.— 
(1) UNFAIR
OR
DECEPTIVE
ACT
OR
PRAC-
TICE.—A violation of this section or a regulation 
promulgated under this section shall be treated as a 
violation of a rule defining an unfair or deceptive act 
or practice under section 18(a)(1)(B) of the Federal 
Trade Commission Act (15 U.S.C. 57a(a)(1)(B)). 
(2) POWERS OF THE COMMISSION.— 
(A) IN GENERAL.—Except as provided in 
subparagraph (C), the Commission shall enforce 
this section in the same manner, by the same 
means, and with the same jurisdiction, powers, 
and duties as though all applicable terms and 
provisions of the Federal Trade Commission 
Act (15 U.S.C. 41 et seq.) were incorporated 
into and made a part of this section. 
(B) PRIVILEGES
AND
IMMUNITIES.—Ex-
cept as provided in subparagraph (C), any per-
son who violates this section or a regulation 
promulgated under this section shall be subject 
to the penalties and entitled to the privileges 
VerDate Sep 11 2014 
01:32 Dec 02, 2025
Jkt 069200
PO 00000
Frm 00018
Fmt 6652
Sfmt 6201
E:\BILLS\H6294.IH
H6294
kjohnson on DSK7ZCZBW3PROD with $$_JOB