er education and departments of social work within 
such institutions, and organizations and agencies 
that employ social workers. 
(b) GENERAL DUTIES.—The contract recipient (re-
ferred to in this section as the ‘‘coordinating center’’) shall 
serve as a coordinating center and shall organize informa-
tion and other data, collect and report data, serve as a 
clearinghouse, and coordinate activities with the entities, 
institutions, departments, organizations, and agencies de-
scribed in subsection (a)(2). 
(c) COLLABORATION.—The coordinating center shall 
work with institutions of higher education, research enti-
ties, and entities with social work practice settings to iden-
tify key research areas to be pursued, identify qualified 
research fellows, and organize appropriate mentorship and 
professional development efforts. 
(d) SPECIFIC ACTIVITIES
OF
THE COORDINATING 
CENTER.—The coordinating center shall— 
(1) build on the efforts of the National Associa-
tion of Social Workers National Center for Work-
force Studies; 
(2) collect, coordinate, monitor, and distribute 
data, information on best practices and findings re-
garding the activities funded under grants made to 
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eligible entities and individuals under the grant pro-
grams described in sections 201 though 204; 
(3) prepare and submit to the Secretary a re-
port that includes recommendations regarding the 
need to recruit new social workers, retain current so-
cial workers, conduct social work research, and rein-
vest in the profession of social work; and 
(4) demonstrate cultural competency and pro-
mote the participation of diverse groups. 
(e) SELECTION.—The Secretary, in collaboration 
with the coordinating center, shall— 
(1) select topics to be researched under this sec-
tion; 
(2) select candidates and finalists for research 
fellow positions; and 
(3) determine other activities to be carried out 
under this section. 
(f) AUTHORIZATION OF APPROPRIATIONS.—There is 
authorized to be appropriated $1,000,000 to carry out this 
section for each of fiscal years 2013 to 2017. 
SEC. 206. MULTIMEDIA OUTREACH CAMPAIGN. 
(a) DEVELOPMENT AND ISSUANCE OF PUBLIC SERV-
ICE ANNOUNCEMENTS.—The Secretary shall develop and 
issue public service announcements that advertise and pro-
mote the social work profession, highlight the advantages 
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and rewards of social work, and encourage individuals to 
enter the social work profession. 
(b) METHOD.—The public service announcements de-
scribed in subsection (a) shall be broadcast through appro-
priate media outlets, including television or radio, in a 
manner intended to reach as wide and diverse an audience 
as possible. 
(c) AUTHORIZATION
OF APPROPRIATIONS.—There 
are authorized to be appropriated such sums as may be 
necessary to carry out this section for each of fiscal years 
2013 through 2016. 
Æ 
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