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‘‘(ii) ensure that the effectiveness of 
the national media campaign is evaluated 
in a manner that enables consideration of 
whether the national media campaign has 
contributed to reduction of illicit drug use 
among youth and such other measures of 
evaluation as the Director determines are 
appropriate. 
‘‘(3) PURCHASE
OF
ADVERTISING
TIME
AND 
SPACE.—Subject to the availability of appropria-
tions, for each fiscal year, not less than 77 percent 
of the amounts appropriated under this section shall 
be used for the purchase of advertising time and 
space for the national media campaign, subject to 
the following exceptions: 
‘‘(A) In any fiscal year for which less than 
$125,000,000 is appropriated for the national 
media campaign, not less than 82 percent of 
the amounts appropriated under this section 
shall be used for the purchase of advertising 
time and space for the national media cam-
paign. 
‘‘(B) In any fiscal year for which more 
than $195,000,000 is appropriated under this 
section, not less than 72 percent shall be used 
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for advertising production costs and the pur-
chase of advertising time and space for the na-
tional media campaign. 
‘‘(c) ADVERTISING.—In carrying out this section, the 
Director shall ensure that sufficient funds are allocated 
to meet the stated goals of the national media campaign. 
‘‘(d) DIVISION
OF RESPONSIBILITIES
AND FUNC-
TIONS UNDER THE PROGRAM.— 
‘‘(1) IN GENERAL.—The Director, in consulta-
tion with the Partnership for a Drug-Free America, 
shall determine the overall purposes and strategy of 
the national media campaign. 
‘‘(2) RESPONSIBILITIES.— 
‘‘(A) DIRECTOR.—The Director shall be 
responsible for implementing a focused national 
media campaign to meet the purposes set forth 
in subsection (a), and shall approve— 
‘‘(i) the strategy of the national media 
campaign; 
‘‘(ii) all advertising and promotional 
material used in the national media cam-
paign; and 
‘‘(iii) the plan for the purchase of ad-
vertising time and space for the national 
media campaign. 
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‘‘(B) THE
PARTNERSHIP
FOR
A
DRUG- 
FREE
AMERICA.—The Director shall request 
that the Partnership for a Drug-Free Amer-
ica— 
‘‘(i) develop and recommend strategies 
to achieve the goals of the national media 
campaign, including addressing national 
and local drug threats in specific regions 
or States, such as methamphetamine and 
ecstasy; 
‘‘(ii) create all advertising to be used 
in the national media campaign, except ad-
vertisements that are— 
‘‘(I) provided by other nonprofit 
entities pursuant to subsection (f); 
‘‘(II) intended to respond to 
high-priority or emergent campaign 
needs that cannot timely be obtained 
at no cost (not including production 
costs and talent reuse payments), pro-
vided that any such advertising mate-
rial is reviewed by the Partnership for 
a Drug-Free America; 
‘‘(III) intended to reach a minor-
ity, ethnic, or other special audience 
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that cannot be obtained at no cost 
(not including production costs and 
talent reuse payments), provided that 
any such advertising material is re-
viewed by the Partnership for a Drug- 
Free America; or 
‘‘(IV) any other advertisements 
that the Director determines that the 
Partnership for a Drug-Free America 
is unable to provide. 
‘‘(C) MEDIA
BUYING
CONTRACTOR.—The 
Director shall enter into a contract with a 
media buying contractor to plan and purchase 
advertising time and space for the national 
media campaign. The media buying contractor 
shall not provide any other service or material, 
or conduct any other function or activity which 
the Director determines should be provided by 
the Partnership for a Drug-Free America. 
‘‘(e) PROHIBITIONS.—None of the amounts made 
available under subsection (b) may be obligated or ex-
pended for any of the following: 
‘‘(1) To supplant current antidrug community- 
based coalitions. 
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‘‘(2) To supplant pro bono public service time 
donated by national and local broadcasting networks 
for other public service campaigns. 
‘‘(3) For partisan political purposes, or express 
advocacy in support of or to defeat any clearly iden-
tified candidate, clearly identified ballot initiative, or 
clearly identified legislative or regulatory proposal. 
‘‘(4) To fund advertising that features any 
elected officials, persons seeking elected office, cabi-
net level officials, or other Federal officials employed 
pursuant to section 213 of Schedule C of title 5, 
Code of Federal Regulations. 
‘‘(5) To fund advertising that does not contain 
a primary message intended to reduce or prevent il-
licit drug use. 
‘‘(6) To fund advertising containing a primary 
message intended to promote support for the media 
campaign or private sector contributions to the 
media campaign. 
‘‘(f) MATCHING REQUIREMENT.— 
‘‘(1) IN
GENERAL.—Amounts made available 
under subsection (b) for media time and space shall 
be matched by an equal amount of non-Federal 
funds for the national media campaign, or be 
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matched with in-kind contributions of the same 
value. 
‘‘(2) NO-COST MATCH ADVERTISING DIRECT RE-
LATIONSHIP REQUIREMENT.—The Director shall en-
sure that at least 70 percent of no-cost match adver-
tising provided directly relates to substance abuse 
prevention consistent with the specific purposes of 
the national media campaign, except that in any fis-
cal year in which less than $125,000,000 is appro-
priated to the national media campaign, the Director 
shall ensure that at least 85 percent of no-cost 
match advertising directly relates to substance abuse 
prevention consistent with the specific purposes of 
the national media campaign. 
‘‘(3) NO-COST
MATCH
ADVERTISING
NOT
DI-
RECTLY RELATED.—The Director shall ensure that 
no-cost match advertising that does not directly re-
late to substance abuse prevention consistent with 
the purposes of the national media campaign in-
cludes a clear antidrug message. Such message is 
not required to be the primary message of the match 
advertising. 
‘‘(g) FINANCIAL
AND
PERFORMANCE
ACCOUNT-
ABILITY.—The Director shall cause to be performed— 
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