Be it enacted by the Senate and House of Representa-
tives of the United States of America in Congress assembled, 
SECTION 1. SHORT TITLE. 
This Act may be cited as the ‘‘Visit America Act’’. 
SEC. 2. ASSISTANT SECRETARY FOR TRAVEL AND TOURISM. 
Section 2(d) of the Reorganization Plan Numbered 3 
of 1979 (93 Stat. 1382; 5 U.S.C. App.) is amended— 
(1) by striking ‘‘There shall be in the Depart-
ment two additional Assistant Secretaries’’ and in-
serting ‘‘(1) There shall be in the Department 3 addi-
tional Assistant Secretaries, including the Assistant 
Secretary of Commerce for Travel and Tourism,’’; 
and 
(2) by adding at the end the following: 
‘‘(2) The Assistant Secretary of Commerce for Travel 
and Tourism shall— 
‘‘(A) be appointed by the President, subject to the 
advice and consent of the Senate; and 
‘‘(B) report directly to the Under Secretary for 
International Trade.’’. 
SEC. 3. RESPONSIBILITIES OF THE ASSISTANT SECRETARY 
OF COMMERCE FOR TRAVEL AND TOURISM. 
(a) VISITATION GOALS.—The Assistant Secretary of 
Commerce for Travel and Tourism (referred to in this sec-
tion as the ‘‘Assistant Secretary’’), appointed pursuant to 
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section 2(d) of the Reorganization Plan Numbered 3 of 
1979, as amended by section 2, shall— 
(1) establish an annual visitation goal, con-
sistent with the goals of the travel and tourism strat-
egy developed pursuant to section 4(1), for— 
(A) the number of international visitors to 
the United States; and 
(B) the value of travel and tourism com-
merce; 
(2) develop recommendations for achieving the 
annual goals established pursuant to paragraph (1); 
(3) ensure that travel and tourism policy is de-
veloped in consultation with— 
(A) the Tourism Policy Council; 
(B) the Secretary of Homeland Security; 
(C) the National Travel and Tourism Of-
fice; 
(D) Brand USA; 
(E) the United States Travel and Tourism 
Advisory Board; and 
(F) travel industry partners, including pub-
lic and private destination marketing organiza-
tions, travel and tourism suppliers, and labor 
representatives from these industries; 
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(4) establish short-, medium-, and long-term 
timelines for implementing the recommendations de-
veloped pursuant to paragraph (2); 
(5) conduct Federal agency needs assessments, in 
consultation with the Office of Management and 
Budget, to identify the resources, statutory or regu-
latory changes, and private sector engagement needed 
to achieve the annual visitation goals; and 
(6) provide assessments and recommendations 
to— 
(A) the Committee on Commerce, Science, 
and Transportation of the Senate; 
(B) the Committee on Energy and Com-
merce of the House of Representatives; and 
(C) the public through a publicly accessible 
website. 
(b) VISA ADJUDICATION.—The Assistant Secretary, in 
consultation with the Secretary of State and the Secretary 
of Homeland Security, shall— 
(1) explore strategies for improving visitor visa 
processing with respect to— 
(A) the maximum time for processing visas, 
by visitation type; 
(B) regulatory and policy changes needed to 
meet the visa processing goals referred to in sub-
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