SECTION 1. SHORT TITLE. 
This Act may be cited as the ‘‘Specialty Crop Domes-
tic Market Promotion and Development Program Act of 
2025’’. 
SEC. 2. SPECIALTY CROP DOMESTIC MARKET PROMOTION 
AND DEVELOPMENT PROGRAM. 
Title II of the Specialty Crops Competitiveness Act 
of 2004 (7 U.S.C. 7712a et seq.) is amended by adding 
at the end the following: 
‘‘SEC. 204. SPECIALTY CROP DOMESTIC MARKET PRO-
MOTION AND DEVELOPMENT PROGRAM. 
‘‘(a) IN GENERAL.—For purposes of encouraging the 
development, maintenance, and expansion of the commer-
cial domestic market for domestically produced specialty 
crop commodities, the Secretary of Agriculture, acting 
through the Administrator of the Agricultural Marketing 
Service, shall establish a program under which the Sec-
retary will award grants to eligible organizations to imple-
ment a domestic market development program for spe-
cialty crops. 
‘‘(b) APPLICATION.—An eligible organization seeking 
a grant under this section shall submit to the Secretary— 
‘‘(1) an application at such time, in such man-
ner, and containing such information as the Sec-
retary may require; 
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‘‘(2) a marketing plan that meets the require-
ments of subsection (c); and 
‘‘(3) a certification that any Federal funds re-
ceived by such organization under this section will 
supplement, but not supplant, funds from non-Fed-
eral sources (including a private entity) to carry out 
a domestic market development program for spe-
cialty crops. 
‘‘(c) MARKETING PLAN.— 
‘‘(1) IN
GENERAL.—A marketing plan sub-
mitted under subsection (b) shall— 
‘‘(A) describe the advertising or other de-
mand-oriented, generic domestic promotion ac-
tivities to be carried out by the eligible organi-
zation using funds awarded through a grant 
under this section; and 
‘‘(B) contain— 
‘‘(i) a description of the manner in 
which funds received by the eligible organi-
zation through a grant under this section, 
in conjunction with funds and services pro-
vided by the eligible organization, will be 
expended in implementing the marketing 
plan; 
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‘‘(ii) the market goals to be achieved 
under the marketing plan; and 
‘‘(iii) such additional information as 
may be required by the Secretary. 
‘‘(2) AMENDMENTS.—A marketing plan ap-
proved under this section may be amended by the el-
igible organization submitting such plan at any time, 
subject to the approval of the Secretary. 
‘‘(d) AMOUNT OF GRANT.— 
‘‘(1) IN GENERAL.—The Secretary shall justify, 
in writing, the level of funds awarded through a 
grant to an eligible organization and the level of 
matching funds to be required of the organization. 
‘‘(2) MATCHING
FUNDS.—The recipient of a 
grant under this section shall provide non-Federal 
matching funds equal to not less than 25 percent of 
the amount of the grant, or such other amount de-
termined by the Secretary pursuant to paragraph 
(1). 
‘‘(3) IN-KIND SUPPORT.—Non-Federal match-
ing funds described in paragraph (2) may include in- 
kind support. 
‘‘(e) MULTIYEAR BASIS.—The Secretary may provide 
assistance under this section on a multiyear basis. The 
Secretary shall conduct an annual review of any grant 
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awarded on a multiyear basis to ensure that the eligible 
organization has complied with the marketing plan sub-
mitted under subsection (c). 
‘‘(f) TERMINATION.—The Secretary may terminate 
any grant made, or to be made, under this section if the 
Secretary determines that the eligible organization receiv-
ing such grant— 
‘‘(1) is not adhering to the terms and condi-
tions applicable to the grant; 
‘‘(2) is not implementing the marketing plan 
submitted under subsection (b) or is not adequately 
meeting the established goals of the plan; or 
‘‘(3) is not adequately contributing its own re-
sources to the implementation of the plan. 
‘‘(g) EVALUATIONS.—Beginning not later than 15 
months after the first grant is awarded under this section 
to an eligible organization, the Secretary shall monitor the 
expenditures by eligible organizations made using grant 
funds, including the following: 
‘‘(1) A thorough accounting of such expendi-
tures. 
‘‘(2) An evaluation of the effectiveness of the 
marketing plan of the eligible organization in devel-
oping, maintaining, or expanding the commercial do-
mestic market for specialty crops. 
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‘‘(h) LIMITATION ON USE OF FUNDS.—Funds re-
ceived through a grant under this section may not be 
used— 
‘‘(1) to provide direct assistance to any domes-
tic or foreign for-profit corporation for the corpora-
tion’s use in promoting foreign-produced products; 
or 
‘‘(2) to provide direct assistance to any for- 
profit corporation that is not recognized as a small 
business concern (as described in section 3(a) of the 
Small Business Act (15 U.S.C. 632(a))), other 
than— 
‘‘(A) a cooperative; 
‘‘(B) an association described in the Act of 
February 18, 1922 (7 U.S.C. 291); or 
‘‘(C) a nonprofit trade association. 
‘‘(i) AUDITS.—If, as a result of an evaluation or audit 
of activities of an eligible organization using funds made 
available through a grant under this section, the Secretary 
determines that a further review is justified in order to 
ensure compliance with the requirements of this section, 
the Secretary shall require the eligible organization to con-
tract for an independent audit of the activities carried out 
using funds awarded under a grant under this section, in-
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cluding activities of any subcontractor of an eligible orga-
nization. 
‘‘(j) ELIGIBLE ORGANIZATION DEFINED.—In this 
section, the term ‘eligible organization’ means— 
‘‘(1) a United States agricultural trade organi-
zation or regional State-related organization that 
promotes the sale of United States produced and 
grown specialty crops and that does not profit di-
rectly from specific sales of United States specialty 
crops; 
‘‘(2) a cooperative organization or State agency 
that promotes the sale of United States produced 
and grown specialty crops; 
‘‘(3) a private organization that promotes the 
sale of United States produced and grown specialty 
crop commodities if the Secretary determines that 
such organization would significantly contribute to 
increased domestic purchases of United States pro-
duced specialty crop commodities; or 
‘‘(4) a specialty crop organization operating 
under Federal marketing orders. 
‘‘(k) FUNDING.— 
‘‘(1) AUTHORIZATION
OF
APPROPRIATIONS.— 
There is authorized to be appropriated to carry out 
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this section $75,000,000 for fiscal year 2026 and 
each fiscal year thereafter. 
‘‘(2) ADMINISTRATIVE
EXPENSES.—The Sec-
retary may use funds made available under para-
graph (1) to carry out this section for a fiscal year 
for expenses related to administering the program 
under this section.’’. 
Æ 
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