I 
118TH CONGRESS 
2D SESSION 
H. R. 8172 
To amend the Federal Election Campaign Act of 1971 to require certain 
online platforms which display political advertisements to display with 
the advertisement a notice identifying the sponsor of the advertisement 
and to ensure that the notice will continue to be presented in the 
advertisement if a viewer of the advertisement shares the advertisement 
with others on that platform. 
IN THE HOUSE OF REPRESENTATIVES 
APRIL 30, 2024 
Mr. GOLDEN of Maine introduced the following bill; which was referred to the 
Committee on House Administration 
A BILL 
To amend the Federal Election Campaign Act of 1971 to 
require certain online platforms which display political 
advertisements to display with the advertisement a notice 
identifying the sponsor of the advertisement and to en-
sure that the notice will continue to be presented in 
the advertisement if a viewer of the advertisement shares 
the advertisement with others on that platform. 
Be it enacted by the Senate and House of Representa-
tives of the United States of America in Congress assembled, 
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SECTION 1. SHORT TITLE. 
This Act may be cited as the ‘‘Consistent Labeling 
for Political Ads Act’’. 
SEC. 2. REQUIRING ONLINE PLATFORMS TO DISPLAY NO-
TICES IDENTIFYING SPONSORS OF POLIT-
ICAL ADVERTISEMENTS AND TO ENSURE NO-
TICES CONTINUE TO BE PRESENT WHEN AD-
VERTISEMENTS ARE SHARED. 
(a) REQUIREMENT.—Section 304 of the Federal 
Election Campaign Act of 1971 (52 U.S.C. 30104) is 
amended by adding at the end the following new sub-
section: 
‘‘(j) ENSURING DISPLAY AND SHARING OF SPONSOR 
IDENTIFICATION
IN
ONLINE
POLITICAL
ADVERTISE-
MENTS.— 
‘‘(1) REQUIREMENT.— An online platform dis-
playing a qualified political advertisement shall— 
‘‘(A) display with the advertisement a visi-
ble notice identifying the sponsor of the adver-
tisement (or, if it is not practical for the plat-
form to display such a notice, a notice that the 
advertisement is sponsored by a person other 
than the platform); and 
‘‘(B) ensure that the notice will continue to 
be displayed if a viewer of the advertisement 
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shares the advertisement with others on that 
platform. 
‘‘(2) DEFINITIONS.— 
‘‘(A) ONLINE
PLATFORM.—For purposes 
of this subsection, the term ‘online platform’ 
means any public-facing website, web applica-
tion, or digital application (including a social 
network, ad network, or search engine) which— 
‘‘(i) sells qualified political advertise-
ments; and 
‘‘(ii) has 50,000,000 or more unique 
monthly United States visitors or users for 
a majority of months during the preceding 
12 months. 
‘‘(B) QUALIFIED
POLITICAL
ADVERTISE-
MENT.—For purposes of this subsection, the 
term ‘qualified political advertisement’ means 
any advertisement (including search engine 
marketing, display advertisements, video adver-
tisements, native advertisements, and sponsor-
ships) that— 
‘‘(i) is made by or on behalf of a can-
didate; or 
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‘‘(ii) communicates a message relating 
to any political matter of national impor-
tance, including— 
‘‘(I) a candidate; 
‘‘(II) any election to Federal of-
fice; or 
‘‘(III) a national legislative issue 
of public importance.’’. 
(b) EFFECTIVE DATE.—The amendment made by 
subsection (a) shall apply with respect to advertisements 
displayed on or after the 120-day period which begins on 
the date of the enactment of this Act. 
Æ 
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