(5) consult the Administrator of the Small 
Business Administration to develop AI Campaign 
elements relevant to small business owners; 
(6) consider the specific needs of different re-
gions, economies, and subpopulations that may 
interact with artificial intelligence products and serv-
ices in different ways; and 
(7) coordinate and promote AI Campaign ef-
forts at the State and local level, including by pro-
moting partnerships among Federal, State, and local 
governments, nonprofit organizations, and private 
enterprises. 
(d) ANNUAL UPDATE
OF AI CAMPAIGN MATE-
RIALS.—The Secretary shall annually update the AI Cam-
paign materials and key performance indicators developed 
under subsection (c) as needed to incorporate any signifi-
cant changes due to new innovations, products, or services 
available to consumers, in light of new consumer concerns 
that are identified, or in response to the key performance 
indicator measurements until the sunset date described in 
subsection (h). 
(e) DISSEMINATION OF AI CAMPAIGN MATERIALS.— 
In disseminating the AI Campaign materials developed 
under subsection (b), the Secretary— 
(1) shall— 
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(A) ensure all AI Campaign materials are 
made available in a variety of languages, includ-
ing by means of machine translation, as deemed 
appropriate by the Secretary; 
(B) create a mobile-friendly website or web 
page where all AI Campaign materials will be 
published; 
(C) distribute core messaging materials of 
the AI Campaign to the public using multiple 
channels of communication, including through 
the use of television, radio, and internet plat-
forms and advertisements on those platforms; 
and 
(D) coordinate with the Administrator of 
the Small Business Administration on the dis-
tribution of AI Campaign materials relevant to 
small business owners through resource part-
ners of the Small Business Administration, in-
cluding small business development centers, the 
Service Corps of Retired Executives (commonly 
known as ‘‘SCORE’’), veteran business oppor-
tunity centers, and Apex Accelerators; and 
(2) may select 1 or more private or nonprofit 
organizations that are well-qualified in the distribu-
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tion of public service campaigns to aid in the dis-
semination of AI Campaign materials. 
(f) EXPERT CONSULTATION.—In conducting the AI 
Campaign, the Secretary shall consult with— 
(1) a variety of stakeholders from— 
(A) academic or research communities; 
(B) private industry, including companies 
with different roles in the use of artificial intel-
ligence and the developers and deployers of arti-
ficial intelligence systems in those companies; 
(C) community development organizations 
with expertise working with artificial intel-
ligence; 
(D) private, nonprofit, and public organi-
zations; and 
(E) State, local, Tribal, and territorial gov-
ernments; 
(2) Government officials who have relevant con-
sumer and artificial intelligence expertise, includ-
ing— 
(A) the Chairman of the Consumer Prod-
uct Safety Commission; 
(B) the Secretary of Education; 
(C) the Director of the National Institute 
of Standards and Technology; 
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(D) the Director of the National Science 
Foundation; 
(E) the Administrator of the National 
Telecommunications and Information Adminis-
tration; and 
(F) the Administrator of the Small Busi-
ness Administration; and 
(3) any other official the Secretary identifies as 
having relevant expertise, especially in the develop-
ment of domain-specific artificial intelligence use 
cases. 
(g) REPORT.—Not later than 1 year after the date 
on which the Secretary initiates the AI Campaign, and an-
nually thereafter until the sunset date described in sub-
section (h), the Secretary shall submit to the Committee 
on Commerce, Science, and Transportation of the Senate 
and the Committee on Science, Space, and Technology of 
the House of Representatives a report on the activities 
conducted under the AI Campaign, which shall include— 
(1) the key performance indicators developed 
under subsection (c) for the purpose of evaluating 
the overall effectiveness of the AI Campaign and the 
measured values of the key performance indicators; 
(2) a summary of all AI Campaign materials 
developed under subsection (b); 
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(3) recommendations for subsequent action, in-
cluding in key areas in which the outcomes of the 
AI Campaign were identified as insufficient as meas-
ured by the key performance indicators; and 
(4) such other information relating to the du-
ties of the Secretary under this Act that the Sec-
retary determines appropriate. 
(h) SUNSET.—The AI Campaign shall terminate on 
the date that is 5 years after the date of enactment of 
this Act. 
(i) NO ADDITIONAL FUNDS.—No additional funds 
are authorized to be appropriated for the purpose of car-
rying out this Act. 
Æ 
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