IV 
108TH CONGRESS 
2D SESSION 
H. RES. 575
Expressing the sense of the House of Representatives that the National 
Collegiate Athletic Association (NCAA) should affirm its commitment 
to a policy of discouraging alcohol use among underage students by 
ending all alcohol advertising during radio and television broadcasts 
of collegiate sporting events. 
IN THE HOUSE OF REPRESENTATIVES 
MARCH 24, 2004
Mr. OSBORNE (for himself, Mr. WOLF, and Ms. ROYBAL-ALLARD) submitted 
the following resolution; which was referred to the Committee on Edu-
cation and the Workforce 
RESOLUTION 
Expressing the sense of the House of Representatives that 
the National Collegiate Athletic Association (NCAA) 
should affirm its commitment to a policy of discouraging 
alcohol use among underage students by ending all alco-
hol advertising during radio and television broadcasts 
of collegiate sporting events.
Whereas college and university presidents have cited alcohol 
consumption as the number one health problem on college 
and university campuses; 
Whereas, according to a study on alcohol by the Harvard 
School of Public Health, the proportion of college stu-
•HRES 575 IH 
dents who say they drink ‘‘to get drunk’’ climbed from 
40 percent in 1993, to 48 percent in 2001; 
Whereas, according to the National Institute on Alcohol 
Abuse and Alcoholism, 2 of 5 college students are binge 
drinkers; 1,400 college students die each year from alco-
hol-related injuries, including motor vehicle crashes; more 
than 70,000 students are victims of alcohol-related sexual 
assault or date rape; and 500,000 students are injured 
under the influence of alcohol each year; 
Whereas at least 50 percent of college student sexual assault 
cases involve alcohol abuse, and 62 percent of men in-
volved in such assaults, including rape, blame alcohol for 
their actions; 
Whereas the financial costs of alcohol-related harms to insti-
tutions of higher education are significant, and include 
damage to campus property, lost tuition from students 
who drop out or become academically ineligible to attend, 
college personnel who address alcohol-related issues, col-
lege counseling centers, security staff, and administrative 
hearings on academic and disciplinary cases, and legal 
costs of suits against colleges for liability; 
Whereas research has found that college students who were 
sports fans were more likely to engage in binge drinking 
behavior, including extreme drinking habits and partici-
pation in drink price specials and beer-company pro-
motions; 
Whereas National Collegiate Athletic Association (NCAA) by-
laws specifically state that advertising policies of the as-
sociation are designed to exclude those advertisements 
that do not appear to be in the best interest of higher 
education;
•HRES 575 IH 
Whereas alcohol advertisements aired during televised NCAA 
championship games appeared twice as often, on average, 
than during other sports programs, and 16 times as often 
on average than during all television programs; 
Whereas, according to the Center on Alcohol Marketing and 
Youth, in 2002, alcohol producers spent a total of 
$58,000,000 to place 6,251 commercials in college sports 
programs, and spent $27,000,000 advertising during the 
NCAA men’s basketball tournament, which had as many 
alcohol ads (939) as the Super Bowl, World Series, Col-
lege Bowl Games and the National Football League’s 
Monday Night Football broadcasts combined (925); 
Whereas, according to a 2003 survey by the Global Strategy 
Group, 72 percent of Americans say that showing alcohol 
commercials during televised sporting events is incon-
sistent with the positive role sports play in children’s 
lives, and 69 percent believe that airing such commercials 
is inconsistent with the mission of colleges and univer-
sities; 
Whereas, according to the same survey, 71 percent of adults 
support a ban on all alcohol advertisements on televised 
college games, and strong majorities of both parents (77 
percent) and adults (73 percent) say it is wrong for col-
leges and universities to take money from beer companies 
that promote student drinking while discouraging under-
age and binge drinking among their students; 
Whereas a report by the Institute of Medicine of the National 
Academy of Sciences states that 72 percent of colleges 
and universities prohibit on-campus alcohol advertising, 
and 62 percent prohibit industry sponsorship of athletic 
events;
•HRES 575 IH 
Whereas that report also recommended that colleges and uni-
versities ban alcohol advertising and promotion on cam-
pus in order to demonstrate their commitment to discour-
aging alcohol use among underage students; and 
Whereas the removal of alcohol advertisements from college 
sports broadcasts would not entirely eliminate underage 
or harmful student drinking, but would stop those broad-
casts from contributing to an environment that glamor-
izes and promotes the connection between alcohol and 
sports: Now, therefore, be it
Resolved, That it is the sense of the House of Rep-
resentatives that the National Collegiate Athletic Associa-
tion (NCAA), its member colleges and universities, and 
athletic conferences should affirm a commitment to a pol-
icy of discouraging alcohol use among underage students 
and other young fans by ending all alcohol advertising 
during radio and television broadcasts of collegiate sport-
ing events.
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