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APPENDIX B causes to be made the notification described in Section 78-17-2 and provides a written description of the content of the sub- kiminally embedded communication to any person requesting §& Actual damages need not be alleged or proved to support fe injunction. & 78-17-5. In addition to or in lieu of the remedy provided in Section 78-17-3, an individual whose privacy has been invaded as a result of an act described in this chapter may maintain an etion against the person who conveyed the communication or Raused it to be conveyed for the recovery of three times his getual damages, for punitive damages, and for costs of suit, eacluding reasonable attorney’s fees. a Section 2. If any provision of this act, or the application of @ny provision to any person or circumstance, is held invalid, One remainder of this act is given effect without the invalid @frovision or application. Legislative General Counsel Approved for Filing: DAT Date: 12/13/85; 11:41 AM (Subliminal Communication As Unfair Competition) 1986 General Session H.B. 107 By Frances Hatch Merrill An act relating to commerce and trade; amending the unfair ctices act to include subliminal communication without noti- ication as unfair competition; defining terms; and providing a Severability clause. © This act affects sections of Utah Code Annotated 1953 as fol- Dws: © Enacts: = 13-5-3.1, Utah Code Annotated 1953 < Be it enacted by the Legislature of the state of Utah: Section 1. Section 13-5-3.1, Utah Code Annotated 1953, is enacted to read: 13-5-3.1. (1) As used in this section, ‘‘subliminally embed- ded communication’? means any device or technique that is lease 2000/08/11 : CIA ee 78 PROPOSED 1986 UTAH LEGISLATION intentionally used to convey or attempt to convey a message to a person by means of images, writing, or sounds which ar@ot consciously perceived. oO (2) It is an unfair method of competition in commerc@or trade for any person in this state to convey or cause to be Qn- veyed to the public a communication intended to result in mon- etary gain which the person knows or should know contaiis a subliminally embedded communication, or to manufacture, @s- tribute, or sell in this state any printed, audio, or visual medfpm which the person knows or should know contains a sublimi- nally embedded communication, unless the person: ad (a) makes or causes to be made a notification, in the manger required by Subsection (3), of the existence of the subliminadly embedded communication; and a (b) provides to any person, on request, a written descriptien of the content of the subliminally embedded communicatiog. (3) The notification required by Subsection (2)(a) shall: = (a) be reasonably calculated to notify persons to whom The subliminally embedded communication may be transmitted-of the existence of the subliminally embedded communications (b) include a notification of the availability of a written desc&- tion of the content of the subliminally embedded commute tion and of the name and address of the person conveying ir causing it to be conveyed, for use by persons to whom the communication is conveyed in obtaining the written descit- tion; o (c)(i) be made in conspicuously placed and easily legible tyatfe, if the communication is intended to be seen; or oO (ii) be made in a clearly audible manner immediately prioHto the communication being made, if the communicationYis intended to be heard; and > (d) in addition to the requirements of Subsection (2)(c), Se made in conspicuously placed and easily legible type on the face of any label or packaging of the medium containing the communication, whether the communication is intended to be seen or heard. Section 2. If any provision of this act, or the application of any provision to any person or circumstance, is held invalid, 79
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