USAINSOM  Regulation  3  8 1  - . 
IH'.PAKTMKNT  OF  THK  ARMY 
UNITED  STATES  ARMY  I  NTKL1.ICKNCK  AND  SECURITY  ( OMMAND 
Arlington  Hall  Station 
Arlington,  Virginia   22212 
USAINSCOM  Regulation  1  Pebruary  1982 
No.  381-2 
Military  Intelligence 
USAINSCOM  CONSUMERS  EVALUATION  PROGRAM  (ICKP) 
The  word  "he"  when  used  in  this  regulation  represents  both  the  masculine  and 
feminine  genders,  unless  otherwise  specifically  stated. 
Paragraph    Page 
Purpose  
 
References  
 
Applicabi lity  
 
Scope  
 
Explanation  of  Terms  
 
Objective  
 
Pol icy  
 
Responsibilities    
APPENDIX  A  -  Sample  Survey  Form    A_1 
APPENDIX  B  -  Glossary  of  Terms    B"*1 
1  1 
2  1 
3  2 
4  2 
5  2 
6  2 
7  2 
8  3 
1.  PURPOSE.  This  regulation  supports  DIAM  57-1A  and  the  US  Army  Intelligence 
and  Security  Command  (USAINSCOM)  Production  Management  Program  (PMP)  outlined 
in  USAINSCOM  Regulation  381-11  by  prescribing  the  systematic  evaluation  of 
USAINSCOM  intelligence  products.  This  regulation  describes  the  USAINSCOM 
Consumers  Evaluation  Program  (ICEP)  which  solicites  consumer  reaction  to 
intelligence  products  as  an  aid  in  assessing  the  degree  to  which  Intelligence 
products  and  services  are  satisfying  consumer  requirements. 
2.  REFERENCES. 
a.   Required  publications. 
(1)  DIAM  57-1A,  General  Intelligence  Production. 
(2)  USAINSCOM  Regulation  381-11,  Intelligence  and  Threat  Analysis 
Production.
1  February  1982  USAINSCOM  Regulation  381-2 
b.   Related  publications. 
(1)  AR  10-">3,  M.  sslon  and  Functions  United  States  Army  Intelligence  and 
Security  Coraraand  (draft  nated  10  August  1981). 
(2)  AR  381-11,  Threat  Support  to  US  Army  Force,  Combat,  and  Materiel 
Development . 
(3)  AR  381-19,  Intelligence  Support. 
(4)  AR  381-20,  IS  Array  Counterintelligence  and  Security  Support  Activi- 
ties . 
(5)  AR  530-1,  Operations  Security  (OPSEC). 
(6)  USAINSCOM  Regulation  5-3,  Resource  Management. 
(7)  USAINSCOM  Regulation  10-51,  Mission  and  Functions  USAINSCOM  Theater 
Intelligence  Center-Pacii io 
3.  APPLICABILITY.   This  regulation  is  applicable  to  the  Headquarters  (HQ) 
staff  and  subordinate  USAINSCOM  activities  with  production  missions. 
4.  SCOPE.   This  regulation  outlines  policies  and  establishes  responsibilities 
for  product  evaluation  or  general  intelligence  production  produced  within 
USAINSCOM.   Evaluations  of  Signals  Intelligence  (SIGINT)  reports  Issued  in 
accordance  with  US  Signals  Intelligence  Directives  (USSID)  and  of  non-hard 
copy  support  data  and  da::a  bases  under  the  Department  of  Defense  Intelligence 
Information  System  (D0DI*_S)  or  the  Delegated  Production  System  (DPS)  do  ttot 
fall  within  the  purview  of  this  regulation. 
5.  EXPLANATION  OF  TERMS.   See  appendix  B. 
6.  OBJECTIVE.   The  prim.iry  objective  of  the  ICEP  is  to  establish  a  mechanisa 
to  facilitate  both  producer  and  mar.a^-ment  evaluation  of  production  mission 
satisfaction  and  the  degree  to  which  i.ie  intelligence  produced  satisfies 
consumer  requirements.  The  focus  of  the  ICEP  is  on  the  seif-leproveoent  of 
USAINSCOM  products  and  i.-;  not  intended  as  an  inspection  function.   Its  goal  is 
to  complement  quality  control  programs  conducted  by  USAINSCOM  production 
activities.   The  ICEP  will  also  assist  production  resource  managers  in  improv- 
ing cqst-effectiveness  of  production  and  In  satisfying  priority  requi resent a. 
7.  POLICY.   To  insure  a  viable,  continuing  evaluation  program  on  intelligence 
products  and  to  Insure  consumer  evaluation. 
a.   Each  USAINSCOM  intelligence  production  organization  will,  resources 
permitting,  survey  its  own  products.
( 
1  February  1982  USAINSCOM  Regulation  181-2 
b.  Each  producer  will  establish  a  2-  or  3-year  cycle  for  the  periodic 
evaluation  by  consumers  of  recurring  products  and  prepare  annually,  a  schedule 
of  the  products  to  be  surveyed  —  both  recurring  and  non-recurring  —  during 
the  next  fiscal  year. 
c.  While  the  views  of  other  intelligence  organization:;  nay  be  considered, 
producers  should  construct  their  questionnaires  to  elicit  the  needs  and  vie«s 
of,  and  critique  by,  non-intelligence  consumers. 
d.  Producers  should  construct  questionnaires  which  will  permit  comparison 
of  survey  response  data  concerning  an  individual  product  or  product  type 
between  different  time  periods.   This  will  aid  assessing  consumer  comments 
regarding  product  utility,  essentiality  to  mission,  and  content. 
e.  The  results  of  product  surveys  will  be  shared  with  DIA  (DM-3A)  and  HQ 
USAINSCOM  (IAOPS-PDN)  within  30  days  following  the  completion  of  the  survey 
analysis. 
8.   RESPONSIBILITIES. 
a.  Commander  (Cdr),  USAINSCOM.   Directs,  conducts  and  coordinates  a 
product  evaluation  program  in  support  of  foreign  intelligence  ar d  counter- 
intelligence production,  including  imagery  and  threat  analysis. 
b.  Deputy  Chief  of  Staff  for  Operations  (HCSCPS),  USAINSCOM.   Through 
the  Production  Management  Division  (IAOPS-PDN)  is  the  staff  point  of  contact 
for  the  ICEP  and  performs  the  following  functions: 
(1)  Provides  production  evaluation  policy  and  monitors  the  survey 
results  of  USAINSCOM  production  activities. 
(2)  Maintains  USAINSCOM  production  activities'  evaluation  schedules, 
product  evaluation  files,  scheduled  product  changes  and  evaluat-.on  analysis 
reports. 
(3)  Reviews  USAINSCOM  production  activities'  evaluation  analysis  and 
provides,  as  appropriate,  recommendations  for  survey  and/or  product  improvements 
(A)  Assists  USAINSCOM  production  activities  who  do  not  possess  the 
resources  to  do  their  own  product  surveys  in  the  conduct  of  product  evaluations. 
(5)  Forwards  analysis  of  survey  findings  through  the  Office  of  the 
Assistant  Chief  of  Staff  for  Intelligence  (OACSI),  Attention  DAMI-FIR,  to  DIA 
(DM-3A). 
(6)  Provides  the  Cdr,  USAINSCOM  with  periodic  analysis  of  the  ICEP 
program.
1  February  !  962  USMMSCOM  Regulation  381-2 
c.   USA1NSC0M  I roduc  ion  Activities. 
(1)  Provide  DCSOPS  (IAOPS-PDN)  with  an  annual  schedule  of  the  products 
to  be  surveyed  during  th.-  next  fiscal  year  (FY).  FY82  schedules  vill  be  for- 
warded to  IAOPS-PDf  not  Later  than  30  April  1982.   Report  Control  Symbol 
(RCS)  for  subject  report  is  IAOPS-PDN-68. 
(2)  Formulate  product-unique  questions  to  be  included  in  the  product 
survey.   A  sample  general-purpose  product  evaluation  survey  is  found  at 
appendix  A. 
(3)  Resources  permitting,  conduct  product  review  by  forwarding  evalu- 
ation surveys  tc  s: lected  consumers  in  accordance  with  (IAW)  the  production 
evaluation  schedule. 
(4)  Review  cons  imer-provlded  survey  data  pertaining  to  each  evaluated 
product,  prepare  a  product  analysis  and  forward  results  to  DIA  (DM-3A), 
through  DCSOPS  (IAOPS-PDtf),  within  30  days  of  survey  completion.   RCS  for 
subject  analysis  is  IAOP3-PDN-69. 
(5)  Schedule  appropriate  revisions  to  future  products  IAW  analysis 
results. 
(6)  Provide  appropriate  feedback  to  consumers.
c 
1  February  1982  b,AISS«:OM  Regulation  381-2 
APPENDIX  A 
INSCOM  CONSUMERS  EVALUATION  PROGRAM  (I~EP) 
SAMPLE  PRODUCT  r.VAL'JATION'  SURVEY 
FOR 
SUBJECT  PRODUCT: 
NOTE:   Do  not  exceed  Secret  collateral  classification  in  response  to  this 
survey. 
Date  of  Response: 
Unit  Responding: 
Address/location  of  unit: 
1.  a.   Have  you  received  the  subject  product?   (If  not  attached  to  this 
questionnaire)  Yes    No   
b.   If  not,  do  you  want  to  receive  an  example  of  the  product?  Yes   
No   
2.  Of  the  information  given  in  the  subject  product,  about  what  percentage 
have  you  seen  in  other  sources: 
80-100Z      50-80Z    Less  than  502   
List  those  specific  sections  of  the  subject  product  information  which  you 
have  seerwin  one  or  more  different  sources: 
3.   a.   If  other  products  provide  some  or  all  of  the  same  information,  which 
do  you  consider  more  authoritative? 
Subject  product     Other  product   
b.   Which  do  you  actually  use  in  your  work? 
Subject  product     Other  product   
A-l
1  February  1982 
USAIKSCOM  Regulation  381-2 
c.   If  yo*ar  answer  o  4a  or  b  was  the  "other  product" 4  4o  you  believe 
the  subject  product  is  useful  In  confirming  information  in  the  other 
product?   Ifes 
Mo 
d-   How  often  do  you  use  the  subject  product  versus  other  products  which 
provide  aoae  or  all  of  the  same  information: 
Subject  Product 
Other  Product 
Daily 
Weekly 
Monthly 
Fev  Titles  a  year 
Once  a  year 
Rarely 
Never 
me 
Yes 
e.   Are  there  gaps  in  the  information  provided  by  both  the  subject  docu- 
nt  and  other  intelligence  products  you  aay  need  to  accomplish  your  alssion? 
No 
If  so,  please  describe  the  information  you  would  like  to  have  (use  an 
additional  sheet  if  necessary). 
4.  What  type  of  person  in  your  organization  uses  the  subject  product?   (Check 
any  that  apply  and  indicate  with  a  number  1,  2,  3,  etc.,  which  are  the  *oet 
frequeat  types  of  user.) 
Commander  and  staff 
Intelligence  personnel_ 
Other  (specify)   _ 
A-2
1  February  1982 
USAINS  :0M  Regulation  381-2 
5.   Please  rate  the  subject  document  In  the  attributes  below  using  a 
numerical  acale  for  each  attribute  as  follows: 
1  -  Excellent,  2 
HA  -  Not  Applicable. 
-  Good,  3  -  Satisfactory,  4  -  Poor,  5  -  Very  Poor, 
Attribute 
Quality  of  analysis  usefulness 
Importance  to  your  mission 
Level  of  classification 
Score 
(1-5) 
If  Poor  (4)  or  Very  Poor  (5), 
How  would  you  improve? 
(Use  reverse  side  as  required) 
Frequency  of  distribution 
Number  of  copies 
Degree  of  detail 
Scope  of  coverage 
Technical  Information 
( 
Graphic  displays 
Text  clarity 
Text  completeness 
Organization  and  format 
Timeliness  of  Reporting 
Amount  of  new  Information 
6.   What  are  the  main  areas  of  your  mission  which  the  subject  document  helps 
you  accomplish?   (Please  mark  any  that  apply,  ranking  the  areas  from  1  - 
product  is  most  useful  for  this  area,  2  -  next  most  useful,  etc.): 
General  Intelligence    __   
Mis 8 ion  Planning 
Targeting 
Indications  and  Warning 
Political  intelligence 
Tactics  and  strategy 
A-3
1  February  1982  USAIKSCOK  Regulation  381-2 
R&D   
0/:her  (specify)   
Not  useful  in  my  mission  area 
7.  Do  you  ever  ask  the  producer  of  the  subject  document  for  special  support 
in  related  areas?   Yes   No   
If  so,  about  how  frequently?   (times  per  year)    
8.  Would  you  prefer  thJ  s  product  to  be  disseminated  in  another  medium? 
(hard  copy   ,  microfiche   ,  microfilm   ,  briefing   ,  automated 
data  processing  medium  (specify  which)   ,  message/cable   ,  other    ) 
9.  If  this  product  wen-  to  be  terminated  and  not  replaced  by  any  new 
product,  what  would  the  impact  on  y.n  .  ability  to  accomplish  your  mission 
be? 
No  impact — document  not  needed 
Marginal  degradation,  other  documents  cover  most  needs 
Substantial  degradation,  difficult  to  get  information  from  other  sources 
Is  essential  to  mission 
10.  Other  general  suggestions  for  improvement  of  the  product  (use  reverse 
side  or  additional  sheet). 
11.  Although  you  may  remain  anonymous,  it  would  be  very  helpful  to  know 
certain  facts  about  you  as  the  respondent: 
a.   What  is  your  rank?   
b.   How  often  do  you  personal   use  the  subject  product  (i.e.,  daily, 
weekly,  .monthly,  uever)?   
p.   Did  you  complete  this  survey  alone  or  in  conjunction  with  others 
in  your  unit?  Alone   With  others   
d»   Did  you  coordinate  your  response  with  any  level  above  you? 
Yes    No   
e-  Are  you  or  those  who  worked  with  you  the  main  users  of  the  subject 
product  within  your  unit?  Yes    No   
Optional:   Your  position  in  unit 
 
Optional:   Name   
A-4
1  February  1932  IISATHS'IOM  Regulation  381-2 
12.  Some  specific  questions  about  the  subject  product  are   are  not   
attached.   If  there  are  such  questions,  the  producer  would  especially 
appreciate  your  taking  the  additional  time  to  respond  to  these  questions. 
13.  Please  return  this  questionnaire  and  any  attachments  to  the  following 
address  (the  producer  of  the  document) . 
C 
A- 5
1  February  ]982  USAIIJSCOM  Regulation  381-2 
APPENDIX  1 
GLOSSARY  OF  TERMS 
1.  Product.   Intelligence  in  the  form  of  studies,  reports,  Working  papers, 
technical  briefings,  technical  handbooks,  ADPS  materials,  annotated  maps, 
annotated  imagery  in  various  forms,  computer  data  bases,  and  other  materials 
of  a  similar  nature. 
2.  Recurring  Products.   Those  products  w'.iich  are  intended  for  periodic 
update  and  continued  dissemination,  even  if  the  cycle  is  on  an  "as  required" 
basis.   The  converse  1?  a  one-time  product,  such  as  a  final  report  on  a 
particular  study. 
3.  General  Intelligence  Productio-    Military  intelligence  in  the  fields 
of:   military  capabilities,  including  orders  of  battle,  organization, 
training,  tactics,  a:  '    all  other  factors  bearing  on  military  strength  and 
effectiveness;  area  anc  terrain  Intelligence,  Including  urban  areas,  coasts 
and  landing  beaches,  aid  medical,  meteorological,  and  geological  intel 1 i gence; 
transportation  In  all  nodes;  materiel  production  and  support  industries, 
telecommunications,  military  economics;  location  and  identification  of 
military-related  insta' lations;  government  control;  evasion  and  escape; 
threats  and  forecasts;  and  indications. 
A.   Defense  Intelligence  Production  Schedule  (DIPS).   The  planned  production 
schedule  (current  through  three  out  years)  developed  by  each  general 
intelligence  producer  for  both  products  and  service  activities. 
5.  Delegated  Production  System  (DPS).  The  system  to  implement  the  concept 
of  sharing  the  responsibility  for  producing  elements  of  a  single,  worldwide 
data  base  retained  by  DIA  and  for  use  throughout  the  DOD. 
6.  Service  or  Support  Activitie     'hose  functions  of  general  intelligence 
producers  that  provide  support  o   s^lstance  to  consumers  of  intelligence 
but  which  do  not  fall  under  the  ..  _   ;ory  of  finished  products. 
B-l
1  February  1982 
USAINSCOH  Regulation  381-2 
lap 
Poms)    to  this   Headquarters,   ATTN:      IAOPS-PDN. 
FOR  THE   COMMANDER: 
c 
OFFICIAL: 
JAKES   W.    SHU  FELT 
Colonel,   GS 
Chief   of   Staff 
tAYNfcK 
fdainistrative  Officer 
DISTRIBUTION: 
ABC