Human rights groups have criticized LIV Golf as sportswashing, a political strategy by Saudi Arabia to cleanse its repressive global image through sport. Human Rights Watch, for example, called the Saudi endeavor "an effort to distract from its serious human rights abuses by taking over events that celebrate human achievement".

Greg Norman has been accused of aiding the repressive Saudi government for his own financial gain. In 2021, Norman denied that he was being used for sportswashing and said he works for LIV because of his passion for the sport. Later, in May 2022, Norman defended the involvement of Saudi Crown Prince Mohammed bin Salman with Jamal Khashoggi's murder, saying, "Look, we've all made mistakes, and you just want to learn from those mistakes and how you can correct them going forward." His statement drew extensive criticism. Khashoggi's fiancée, Hatice Cengiz, said it was hurtful that "Jamal's brutal killing is brushed off as a 'mistake' and that we should just move on".

On 22 June 2022, a group of nearly 2,500 survivors of family members killed or injured during the September 11 attacks wrote an open letter to golfers who have remained loyal to the PGA Tour thanking them for not defecting to LIV Golf. The letter read in part, "Thank you for standing up for decency. Thank you for standing up for the 9/11 Families. Thank you for resisting the Kingdom of Saudi Arabia's efforts to cleanse its reputation by buying off professional athletes...To those of you who have chosen what is right over blood money from a corrupt, destructive sports entity and its Saudi backers, please continue to stand strong." On 17 July 2022, a group of September 11 victims' family members condemned former U.S. President Donald Trump for hosting the LIV Golf tour at his Trump National Golf Club in Bedminster, New Jersey; the group's letter to Trump noted that he himself had blamed Saudi Arabia for the 9/11 attack during a 2016 interview on Fox News.

Tiger Woods, who turned down an offer of $700 million to $800 million to join LIV Golf, was asked in July 2022 about the golfers who had joined. "I disagree with it. I think that what they've done is they've turned their back on what has allowed them to get to this position," Woods said at a press conference before the 2022 Open Championship. "I know what the PGA Tour stands for and what we have done and what the tour has given us, the ability to chase after our careers and to earn what we get and the trophies we have been able to play for and the history that has been a part of this game."
Provide a brief summary of the reaction to the creation of LIV Golf
Overall, the reaction to the creation of the LIV Golf has been negative. For example, human rights groups have criticized LIV Golf as sportswashing, a group of 2500 survivors of family members killed during the September 11 attacks wrote a letter to golfers who stayed with the PGA Tour thanking them staying, and Tiger Woods said he thinks that the players who went to LIV Golf turned their back on what has allowed them to get to this position.