As consumers, members of Generation Z are typically reliant to the Internet to research their options and to place orders. They tend to be skeptical and will shun firms whose actions and values are contradictory. Their purchases are heavily influenced by trends they see on social media.

In the West, while majorities might signal their support for certain ideals such as "environmental consciousness" to pollsters, actual purchases do not reflect their stated views, as can be seen from their high demand for cheap but not durable clothing ("fast fashion"), or preference for rapid delivery. Moreover, young Western consumers of this cohort are less likely to pay a premium for what they want compared to their counterparts from emerging economies.
What is a economic trait of Generation Z (Gen Z)?
Gen Z are dependent on the internet to do research and also to place orders. They do not use purchases to signal morals or views, as they tend to purchase fast fashion and prefer fast delivery over quality.