Why do people like the band 'My Morning Jacket?'
Many committed fans gravitate to their unique sound including traditional rock n roll elements like guitar, drums, bass guitar, and keyboard, but also including unique sounds like slide guitar, saxophone, acoustic guitar, and an Omnichord.  My Morning Jacket's lead singer, guitarist, and songwriter, Jim James, has an incredible voice and is an amazing live performer.  Further, many dedicated fans love their unique live performances and will travel around the world to attend their concerts.