Ektaa Kapoor started her career at the age of 17, interning with advertisement and feature filmmaker Kailash Surendranath. After obtaining financing from her father, she was a producer under her banner Balaji Telefilms. Her initial projects were failures, with six of her pilot episodes being rejected, leading to a total loss of ₹50 lakh (equivalent to ₹1.7 crore or US$210,000 in 2020). In 1995, Mano Ya Na Mano was selected by Zee TV and her music-based show Dhun Dhamaka was chosen by Doordarshan. Her 1995 sitcom, Hum Paanch was her first success.

In the 2000s, the letter 'K' became her lucky alphabet and she launched many shows with the first word of every title starting with the same letter, including Kyunki Saas Bhi Kabhi Bahu Thi, which broke all records to become the series to attract the highest TRPs in 2000. Other shows beginning with 'K' include Kahaani Ghar Ghar Ki, Kabhii Sautan Kabhii Sahelii, Kohi Apna Sa, Kaahin Kissii Roz, Kalash, Kasautii Zindagii Kay, Kahiin To Hoga and Kasamh Se. In 2001, she was awarded the title of Best Entrepreneur of the Year.

By July 2001, Kapoor was producing more than 30 hours of television shows per week. 20 of her 34 serials were listed as the most popular serials, across all major TV channels like Zee TV, Sony, Star Plus and Metro. Her projected turnover for 2000–2001 was listed as ₹35 crore (equivalent to ₹118 crore or US$15 million in 2020).

After establishing herself in Hindi TV serials, she began venturing into other regional languages, starting with the Tamil series, Kudumbum. The series became very popular and she then got it dubbed into Telugu and launched it in Hindi as Ghar Ek Mandir. She then ventured into Punjabi, Marathi, Gujarati and Bengali languages. As of 2001, Kapoor wrote her own scripts despite having writers working for her, taking an active interest in all stages of production, while her mother, Shobha, handled the accounts.
List the Hindi television series by Ekta Kapoor.
The Hindi TV series by Ekta Kapoor include Mano Ya Na Mano, Dhun Dhamaka, Hum Paanch, Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki, Kabhii Sautan Kabhii Sahelii, Kohi Apna Sa, Kaahin Kissii Roz, Kalash, Kasautii Zindagii Kay, Kahiin To Hoga and Kasamh Se.