The United States is a leading exporter of peanut butter, and one of the largest consumers of peanut butter annually per capita. January 24 is National Peanut Butter Day in the United States. In March 2020 during the COVID-19 pandemic, retail sales of peanut butter in the United States increased by 75% over the level in March 2019.

According to Jon Krampner's 2013 book on peanut butter, per capita consumption of peanut butter in Canada and the Netherlands – the largest consumer per capita in Europe – exceed that in the United States.

In Israel, the peanut-butter-flavored puffcorn snack Bamba accounts for 25% of the snack market; its consumption by infants has been linked to a low incidence of peanut allergies among Israelis.
Given this reference text about the consumption of peanut butter, when is national peanut butter day?
National Peanut Butter Day takes place on January 24th in the United States.