Why do people love Air Jordan shoes
Michael Jordan is the best basketball player of all time.  His talents and abilities we mimicked and idolized by millions of kids all over the globe.  His shoes represented to the kid or adult who bought them that they too could be like Jordan...if they had the shoes.  The different editions of shoes kept the demand from the public high and every new edition kept the consumers buying.  They also created a cult following of collectors who would buy only to hold so that they could sell the at higher prices when certain editions were no longer available.  Jordans became so popular that they had to do special edition versions of the earlier editions.  This created an even larger community of collector types who would buy them up in bulk to create new markets for the coveted shoes.  I, personally, am a huge fan of the 3's and 4's edition.