Context: Amid all of this , a piece of film that became a cultural phenomena , which Rolling Stone immortalizes in its latest issue , was born . For years , motion pictures have been seen as a defining medium , one whose genius may sometimes shape entire generations and possibly even change the course of human history as a whole . Ten years ago , in the year of our Lord nineteen - hundred and ninety - eight on of these great masterpieces was created and released upon the unsuspecting public - The Big Lebowski .

Question: What 's a possible reason the film became a cultural phenomena ?
Options:
0. None of the above choices .
1. Because Rolling Stone immortalizes it .
2. Because motion pictures are seen as a defining medium .
3. Because it 's a masterpiece .
Answer: 3