Context: Marketing automation tools are an important element in marketing for businesses . Many marketing automation tools are computer based and some Internet based so that the marketing team can reach a lot more consumers than ever before . There are different types of software that can be useful to market automation . Before picking automation software , it is good to know what the company 's marketing needs are .

Question: What might happen if one chooses marketing tools for a company without assessing what their needs might be ?
Options:
0. The company 's need may not be met because they may require a specific focus for their marketing
1. The company would likely do okay because all publicity is good publicity
2. The company would still strive because any form of marketing will render good results
3. The company may be better off because they do n't necessarily know what 's good for them
Answer: 0