Context: The ad reportedly references the Spanish team recently extending their contract with the footwear giant for another four years . The Spanish - language paper El Mundo has a piece debating whether the ad was racist that basically calls out the British press for trying to smear Spain 's good name . But they miss the point . Whether the picture was made in good fun is irrelevant .

Question: What may be the reason for putting out an ad campaign that is controversial ?
Options:
0. To go out of business .
1. All press is good press .
2. None of the above choices .
3. To make them look bad .
Answer: 1