Context: The ability to recycle a shell became a holy grail for us . We knew we would need to use 100 % polyester for the entire composite fabric , and , to make that workable , we would have to develop with our suppliers a more breathable barrier . We 're proud to say that our fully recyclable polyester fabrics ( check out the Eco Rain Shell Jacket ) perform just as well as non - recyclable fabrics .

Question: Why might we emphasize having a recyclable shell ?
Options:
0. Because it 's ok for the environment , but the consumers demand it .
1. Because it 's good for the environment , and the consumers demand it .
2. Because it 's bad for the environment , but the consumers demand it .
3. Because it 's good for the environment , but the consumers wo n't buy it .
Answer: 1