Context: This year 's fundraising campaign promises to be a challenging one . The board , before I was elected , voted to set the goal for the campaign at $ 750,000 , down from last year 's $ 800,000 goal , but a little ahead of what the organization actually raised in ' 07 . The tough part to these kinds of endeavors is that the need is usually greater in times when the ability to raise the money to go toward meeting the need is lesser , and we 're expecting both of those factors to be in play in the coming months .

Question: What may have happened if they did not make their goal ?
Options:
0. They would set a new lower goal that they could meet .
1. They may not have been able to help as many people .
2. None of the above choices .
3. They would raise money by another means .
Answer: 1