Context: Seems to me they need to go after the folks who still need to make up their minds . Either way , they do give the impression that they care what I think . More brands need to follow their lead .

Question: What may be the reason for companies caring for their customers ?
Options:
0. None of the above choices .
1. It 's the human thing to do .
2. It 's good for the environment .
3. It 's good for business .
Answer: 3