Context: Your website saves you time and money by educating the prospect on your company and its market offering . The website also encourages the prospect to sign up for a free gift or for information . Then the prospect is in the database of potential customers that you can send information and promotions through email periodically . From there you can analyze the rate of response and return as the prospects turn into customers .

Question: What might be a reason someone is contacted due to this system ?
Options:
0. They gave information so they could have a complimentary offering .
1. They went to a promotional event and asked questions .
2. None of the above choices .
3. They volunteered to give some free education .
Answer: 0

Question: What might be true of someone using this system ?
Options:
0. None of the above choices .
1. They need a more efficient way to send email .
2. They are looking for the best type of education .
3. They are trying to bolster their sales .
Answer: 3

Question: What might be true of someone using this system ?
Options:
0. They are looking for the best type of education .
1. None of the above choices .
2. They need a more efficient way to send email .
3. They want to get a foothold in the industry .
Answer: 3