Context: They ' ve made a huge effort to welcome the athletes and the visitors . And you watched the opening ceremony , that 's spectacular . But what you may not have noticed , that they had launched large - scale civility campaigns to educate people . And they designated special days of the month for special movements .

Question: Why would they have gone to such great lengths to welcome the athletes ?
Options:
0. They want to give the athletes their moneys worth .
1. They have been ordered to by the UN .
2. They are one of the most polite cultures on the planet .
3. They want to present themselves in the best light possible .
Answer: 3