Context: Think about a social network like Myspace . Let 's imagine a band you like sends out an email every day talking about how great they are . It would probably make you think a little less of the band , would n't it ? Nobody likes being talked at .

Question: What would they do if they got an email from a band they liked ?
Options:
0. They 'd act on the email .
1. They 'd talk about the email
2. They 'd think less of the band .
3. They 'd share the email on MySpace .
Answer: 2

Question: What would they do if they got an email from a band they liked ?
Options:
0. They 'd share the email on MySpace .
1. They 'd act on the email .
2. They 'd like the band less .
3. They 'd talk about the email
Answer: 2