Context: Is that some sort of unique behaviour or what ? Seems I keep butting heads with people who have no concept about honesty although , they do sure talk as if they do . I do n't understand it , never have , even when I was guilty of it ; what is wrong with being who and what you are ?

Question: what may be the reason for people not wanting to be themselves ?
Options:
0. Because they think highly of themselves .
1. Because they want to fit in so desperately .
2. Because they do n't care what people think .
3. Because there 's no such thing as being an individual anymore .
Answer: 1