 Sito is a company specializing in mobile location-based advertising  and mobile messaging. Sito provides a platform serving businesses, advertisers and  brands, and allowing them to create real-time targeted content based on  location, interests, behaviors and loyalty.     Via the platform, Sito delivers display advertisements and videos on  behalf of its customers. The platform also allows customers to build and control  both messaging and customer incentive programs.     Sito rebranded itself in September 2014, in an effort to emphasize the  mobile location-based advertising and mobile messaging. Sito then focused on  maximizing its messaging and media placement businesses on mobile devices.    The Class Period begins on February 9, 2016, when Sito issued a  press release also attached as exhibit 99.1 to the Form 8-K filed with the SEC  announcing the Company’s financial and operating results for the first fiscal  quarter ended December 31, 2015 (“1Q2016 Press Release”). For the quarter, the  Company reported a total revenue of $7.2 million, compared to a total revenue of  $3.8 million in the previous year’s comparable quarter. The 1Q2016 Press Release  stated in pertinent part:  JERSEY CITY, N.J., February 9, 2016 (GLOBE NEWSWIRE) --  SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement  platform, today announced results for its fiscal first quarter ended  December 31, 2015.  First Quarter 2016 Business Highlights   TOTAL REVENUE: Total revenue was $7.2 million, an  increase of 87% year-over-year and 60% sequentially.   MEDIA PLACEMENT REVENUE: Media Placement  revenue (SITO Mobile’s programmatic advertising revenue)  was $5.3 million, more than triple year-over-year and an  increase of 77% sequentially over Q4 2015.   WIRELESS APPLICATIONS REVENUE: Wireless  Applications Revenue (SITO Mobile’s SMS Revenue) was  $1.6 million, an increase of 20% sequentially.   ADJUSTED EBITDA: SITO produced approximately  $677,000  in  Adjusted   As alleged herein, Defendants acted with scienter in that they knew  that the public documents and statements issued or disseminated in the name of the  Company were materially false and misleading; knew that such statements or  documents would be issued or disseminated to the investing public; and knowingly  and substantially participated or acquiesced in the issuance or dissemination of  such statements or documents as primary violations of the federal securities laws.  As set forth elsewhere herein in detail, Defendants, by virtue of their receipt of  information reflecting the true facts regarding Sito, their control over, and/or  receipt and/or modification of Sito’s allegedly materially misleading statements  and/or their associations with the Company which made them privy to confidential  proprietary information concerning Sito, participated in the fraudulent scheme  alleged herein.   Plaintiff brings this action as a class action pursuant to Rule 23 of the  Federal Rules of Civil Procedure on behalf of all persons who purchased or  otherwise acquired Sito common stock during the Class Period (the “Class”).  Excluded from the Class are Defendants and their families, the officers and  directors of the Company, at all relevant times, members of their immediate  families and their legal representatives, heirs, successors, or assigns, and any entity  in which Defendants have or had a controlling interest.    Plaintiff’s claims are typical of the claims of the members of the Class  as all members of the Class are similarly affected by the defendants’ respective  wrongful conduct in violation of the federal laws complained of herein.     Plaintiff has and will continue to fairly and adequately protect the  interests of the members of the Class and have retained counsel competent and  experienced in class and securities litigation. Plaintiff has no interests antagonistic  to or in conflict with those of the Class.    Plaintiff’s claims are typical of those of the Class because Plaintiff  and the Class sustained damages from Defendants’ wrongful conduct in a  substantially identical manner.    Plaintiff will adequately protect the interests of the Class and has  retained counsel who are experienced in class action securities litigation. Plaintiff  has no interests which conflict with those of the Class.    A class action is superior to other available methods for the fair and  efficient adjudication of this controversy.   Plaintiff incorporates by reference each and every preceding  paragraph as though fully set forth herein.     This Count is asserted by Plaintiff on behalf of themselves and the  Class against all the Defendants and is based upon Section 10(b) of the Exchange  Act, 15 U.S.C. § 78j(b), and Rule 10b-5, 17 C.F.R. C 240.10b-5, promulgated  thereunder.    Defendants, by the use of means and instrumentalities of interstate  commerce: (i) employed devices, schemes, and artifices to defraud; (ii) made  untrue statements of material fact and/or omitted to state material facts necessary  to make the statements made not misleading; and (iii) engaged in acts, practices,  and a course of business that operated as a fraud and deceit upon the purchasers  and acquirers of the Company’s common stock in an effort to maintain artificially  high market prices for Sito’s common stock in violation of Section 10(b) of the  Exchange Act and Rule 10-5.    Defendants engaged in the fraudulent activity described above  knowingly and intentionally or in such a reckless manner as to constitute willful  deceit and fraud upon Plaintiff and the Class. Defendants knowingly or recklessly  caused their reports and statements to contain misstatements and omissions of  material fact as alleged herein.     As a result of Defendants’ fraudulent activity, the market price of Sito  common stock was artificially inflated during the Class Period.    In ignorance of the true financial condition of Sito, Plaintiff and other  members of the Class, relying on the integrity of the market and/or on the  statements and reports of Sito containing the misleading information, purchased or  otherwise acquired Sito’s common stock at artificially inflated prices during the  Class Period.    Throughout the Class Period, Defendants were aware of material non- public information concerning Sito fraudulent conduct (including the false and  misleading statements described herein). Throughout the Class Period, Defendants  willfully and knowingly concealed this adverse information, and Plaintiff’s and the  Class’s losses were the foreseeable consequence of Defendants’ concealment of  this information.    As a direct and proximate cause of the Defendants’ wrongful conduct,  Plaintiff and other members of the Class suffered damages in connection with their  respective purchases and sales of Sito common stock during the Class Period.   Plaintiff incorporates by reference and realleges each and every  allegation above as though fully set forth herein.    The Individual Defendants also were able to, and did, directly or  indirectly, control the conduct of Sito’s business, the information contained in its  filings with the SEC, and its public statements. Moreover, the Individual  Defendants made or directed the making of affirmative statements to securities  analysts and the investing public at large, and participated in meetings and  discussions concerning such statements. Because of their positions and access to  material non-public information available to them but not the public, the Individual  Defendants knew that the adverse facts specified herein had not been disclosed to  and were being concealed from the public and that the positive representations that  were being made were false and misleading. As a result, the Individual Defendants  are responsible for the accuracy of Sito’s corporate releases detailed herein and is  therefore responsible and liable for the misrepresentations contained herein.     As a direct and proximate result of the wrongful conduct of Sito and  the Individual Defendants, Plaintiff and members of the Class suffered damages in  connection with their respective purchases and sales of the Company’s securities  during the Class Period.  I.  Company Background   Violation of Section 20(a) of the Exchange Act  (Against the Individual Defendants)   Violation of Section 10(b) of   the Exchange Act and SEC Rule 10b-5  (Against All Defendants)  