page_title: Chammak Challo
section_title: Costume
hierarchical_section_title: Chammak Challo / Music video / Costume
caption_attribution_description: Русский: На киностудии в Болливуде. Перед началом встречи с российскими и индийскими кинематографистами.
context_page_description: "Chammak Challo" is a song performed by Akon and Hamsika Iyer, and composed by Akon, Giorgio Tuinfort as well as music director duo Vishal-Shekhar and by Gobind Singh, as a part of the soundtrack for the 2011 Bollywood film Ra.One. It is Akon's first musical collaboration with Indian artists. There are four other versions of the song in the album, including a remix by Abhijit Vaghani, another remix by DJ Khushi and an international version sung solely by Akon. The song, along with the rest of the soundtrack, was officially released on 21 September 2011. However, the song faced controversy when the rough version was leaked on the Internet on 31 May 2011.
  "Chammak Challo" was dubbed as the "trademark of Ra.One's publicity campaign". The song was named the most downloaded song and video of the year in India in a survey by wireless telephone major Airtel. It was rated as the best item number of 2011 in a Mid Day poll. The song also topped the Mirchi Top 100 charts as the song of year. "Chammak Challo" also entered the Top 10 "World Songs" list of iTunes in eight countries, reaching No. 1 at three of them.
context_section_description: The costume of Kareena Kapoor in the song received widespread media coverage. Kapoor wore a red sari draped in the style of a dhoti. The sari along with Kapoor's look was designed by Manish Malhotra. Subsequently, the sari became colloquially known as "the Kareena wala red."
  Fashion experts commented on the topic, unanimously praising Kapoor's look. Film stylist Samidha Wanganoo applauded Kapoor's ability to carry off a "fiery and bold" colour like red, and claimed that "It [red] makes the haute black look so redundant now." Mauritius-based fashion consultant Kiran Gidwani-Tolaram said, "The red that Kareena is wearing in the song is a very vibrant and hot shade. It is natural when someone as stunning as her wears a bold colour like that, it is bound to be in vogue and dictate trends." Gidwani-Tolaram reported about a "flood" of demands for exactly the same style of sari, and commented that the particular style was the favourite of the Mauritian Prime Minister's wife. However, Sangita Kathiwada, creative director of a prominent Mumbai fashion store, dismissed the theory that Kapoor had popularised red saris and said, "What is Kareena Kapoor wala red? I mean Kareena is gorgeous and looks lovely in the "Chammak Challo" song and many more saris will sell because she just looks stunning wearing it. But I still wouldn't go as far as calling it the Kareena Kapoor wala red."
caption: Russian President Dmitry Medvedev on the sets of "Chammak Challo"
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