page_title: Titleist
section_title: Golf equipment
hierarchical_section_title: Titleist / Golf equipment
caption_attribution_description: English: Titleist Pro v1 golf balls. Image from 2011.
context_page_description: Titleist is an American brand name of golf equipment produced by the Acushnet Company, headquartered in Fairhaven, Massachusetts, United States. The Titleist brand, established in 1932 by Philip E. Young, focuses on golf balls.
  The name Titleist is derived from the word "titlist", which means "title holder". Several marketing mottos have been promoted for the Titleist brand, including "The #1 ball in golf", "Serious clubs for serious golfers", and "It's not how you mark your golf ball, it's how you mark your Titleist".
context_section_description: The Pro V1 ball made its debut on the PGA Tour at Las Vegas on October 11, 2000, the first week it was available to the pros. A longtime Titleist user, Billy Andrade, won that first tournament with the new ball. The Pro V1 was available to the public by December. The Pro V1 was a dramatic change in innovation for the golf ball market as a whole and for the brand, which had traditionally used a wound-ball construction (with a liquid-filled core center) for its top-of-the-line golf balls.
  Shortly after its introduction the Titleist Pro V1 became the most played ball on the PGA Tour and has been for the past 20 odd years, picking up the most worldwide wins from both direct brand ambassadors (meaning they play Titleist equipment) and players who are not directly under contract and considered brand ambassadors from Titleist., and three years after Titleist's initial breakthrough with the Pro V1 came the Pro V1x, a ball with 60 fewer dimples. The combination of a larger firmer core, a thinner cover, and 60 fewer dimples resulted in a ball that retained the same soft feel of the Pro V1 while reducing spin and increasing distance.
  In December 2007, Acushnet lost a patent infringement suit brought by Callaway. The following November, Callaway won an injunction in a Delaware court, ruling that sales of the Pro V1 golf balls must be stopped from January 1, 2009, with professionals being able to continue with their use until the end of the year. Acushnet immediately announced that they would be appealing the decision. Acushnet somewhat redesigned the Pro-V1 during the dispute. On August 14, 2009, the Court of Appeals for the Federal Circuit vacated the judgment against Acushnet and ordered a new trial. On March 29, 2010, a federal jury ruled in favor of Acushnet (Titleist), and found that the Callaway patents were invalid.
caption: Pro v1 balls designed by Dean Snell
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