page_title: Campbell McLaren
section_title: Combate Americas
hierarchical_section_title: Campbell McLaren / Combate Americas
caption_attribution_description: English: Campbell Mclaren at a weigh-in
context_page_description: Campbell McLaren is a television producer and TV executive. He is the co-creator of the UFC. ESPN claimed he is the 10th most influential person in UFC history and that "his influence on the promotion cannot be overstated." McLaren was responsible for marketing the first UFC shows and subsequently became responsible for the entire operation.
  McLaren is currently the CEO of Combate Americas, the first Hispanic MMA sports and media franchise. McLaren contends that Combate Americas is on track to be the number two sport behind soccer for Hispanics worldwide.
context_section_description: Campbell McLaren is currently CEO of Combate Americas, the first Hispanic MMA sports and media franchise.
  Campbell McLaren created Combate Americas in 2011. Beginning as a reality show on Mun2, Combate Americas fights air in the United States, Latin America, Brazil and Spain.
  “I saw that there was a huge group of sports fans that didn't have anything to root for. Combate fit perfectly into the demographics of the US/Hispanic World,” McLaren said of creating a Hispanic franchise.
  Focusing on country against country rivalries, Combate Americas brings the excitement of Soccer to MMA. McLaren created a COPA COMBATE, an eight man tournament, pitting country against country. It aired on the 24th anniversary of UFC 1.
  “Combate is MMA with a Spanish flavor ... we’ve always said we’re presenting a thoroughly authentic Hispanic product, and we stuck to that,” explains McLaren.
  Combate Americas has grown rapidly, both on Television and streaming live on social media. Their second annual Copa Combate had better ratings than Bellator (the second event to do so). The inaugural event of 2019 outperformed their competitors, on Paramount, ESPN 2 and TNT as well as Telemundo Boxing, getting 610,000 viewers on Univision and UDN, despite its midnight ET timeslot. In a press release, the company claimed the event in Hidalgo, Texas on June 26th, was the highest rated MMA event of the night and beat both the UFC and Bellator.
caption: Campbell McLaren at a Weigh-in
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