page_title: Arctic (company)
section_title: Branding
hierarchical_section_title: Arctic (company) / Branding
caption_attribution_description: English: arctic cooling booth during Computex 2008 in Taiwan Français&#160;: stand arctic cooling durant le salon Computex de Taiwan en 2008
context_page_description: Arctic GmbH, formerly known as Arctic Cooling, is a Swiss-founded manufacturer of computer cooling components, mainly CPU and graphics card coolers, case fans and thermal compound. Since 2010, Arctic expanded its business by starting a range of products to cater other consumer demands beyond that of computer cooling hardware. Nowadays, Arctic also offers various consumer products—spanning audio, home entertainment and computer peripherals. In 2012, Arctic was nominated as one of the finalists in the annual PCR Awards.
  Founded in 2001, Arctic has offices in Germany, Hong Kong and the United States and cooperates with different production facilities in China. Arctic products are distributed worldwide through distributors, dealers and retailers. The United States, United Kingdom and Germany are Arctic's major markets. The company has also collaborated with leading graphics card brands such as HIS, Inno3D, PowerColor, VTX3D, and Sapphire in the development of OEM cooling equipment.
context_section_description: In 2011, Arctic has started to engage its end consumers through the means of social media (e.g. Facebook ) to reinforce the brand's awareness. The company was also a platinum partner with PCR Retail Boot Camp – a new conference and expo for the UK PC and IT channel.
caption: Arctic's booth in computex, Taiwan, 2008
exif: {"Image ImageWidth": "4288", "Image ImageLength": "2848", "Image BitsPerSample": "[8, 8, 8]", "Image Compression": "Uncompressed", "Image PhotometricInterpretation": "2", "Image Make": "NIKON CORPORATION", "Image Model": "NIKON D300", "Image Orientation": "Horizontal (normal)", "Image SamplesPerPixel": "3", "Image XResolution": "300", "Image YResolution": "300", "Image PlanarConfiguration": "1", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Adobe Photoshop CS2 Windows", "Image DateTime": "2008:07:14 16:14:57", "Image Artist": "Unspecified", "Image Copyright": "Unspecified", "Image ExifOffset": "356", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "1046", "Thumbnail JPEGInterchangeFormatLength": "7141", "EXIF ExposureTime": "2/5", "EXIF FNumber": "22", "EXIF ExposureProgram": "Manual", "EXIF ISOSpeedRatings": "200", "EXIF DateTimeOriginal": "2008:06:04 09:21:06", "EXIF DateTimeDigitized": "2008:06:04 09:21:06", "EXIF ShutterSpeedValue": "129389/97879", "EXIF ApertureValue": "147188/16503", "EXIF ExposureBiasValue": "0", "EXIF MaxApertureValue": "3", "EXIF MeteringMode": "Pattern", "EXIF LightSource": "Fine weather", "EXIF Flash": "Flash did not fire", "EXIF FocalLength": "17", "EXIF SubSecTime": "87", "EXIF SubSecTimeOriginal": "87", "EXIF SubSecTimeDigitized": "87", "EXIF ColorSpace": "Uncalibrated", "EXIF ExifImageWidth": "4288", "EXIF ExifImageLength": "2848", "EXIF SensingMethod": "One-chip color area", "EXIF FileSource": "Digital Camera", "EXIF SceneType": "Directly Photographed", "EXIF CVAPattern": "[0, 2, 0, 2, 0, 1, 1, 2]", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Manual Exposure", "EXIF WhiteBalance": "Manual", "EXIF DigitalZoomRatio": "1", "EXIF FocalLengthIn35mmFilm": "25", "EXIF SceneCaptureType": "Standard", "EXIF GainControl": "None", "EXIF Contrast": "Normal", "EXIF Saturation": "Normal", "EXIF Sharpness": "Normal", "EXIF SubjectDistanceRange": "0"}