page_title: March 1910
section_title: March 12, 1910 (Saturday)
hierarchical_section_title: March 1910 / March 12, 1910 (Saturday)
caption_attribution_description: English: Photograph of actress Florence Lawrence, 1886-1938
context_page_description: The following events occurred in March 1910:
context_section_description: Film actress Florence Lawrence became "the first movie star", after movie mogul Carl Laemmle of Independent Moving Pictures (I.M.P.) announced in advertisements that he had signed the leading lady who had only been billed as "The Biograph Girl" by Biograph Studios. Until then, movie studios had a policy of not releasing the names of their players, and prohibiting distributors from revealing the information. Lawrence's first I.M.P. release was The Broken Oath.
  The Montreal Wanderers, champions of the National Hockey Association and Stanley Cup holders, retained the cup in a one-game challenge from the Berlin Dutchmen, champions of the Ontario League, winning 7-3.
  Born: Masayoshi Ohira, Prime Minister of Japan, 1978-1980, in Kan'onji (d. 1980)
caption: Florence Lawrence
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