page_title: Ferruccio Lamborghini
section_title: Involvement with automobiles
hierarchical_section_title: Ferruccio Lamborghini / Early life / Involvement with automobiles
caption_attribution_description: English: From left to right: Giotto Bizzarrini, Ferruccio Lamborghini and Gian Paolo Dallara at Sant'Agata Bolognese in 1963, with a Lamborghini V12 engine prototype.Italiano: Da sinistra a destra: Giotto Bizzarrini, Ferruccio Lamborghini e Gian Paolo Dallara a Sant'Agata Bolognese, 1963, con un prototipo di motore Lamborghini V12.
context_page_description: Ferruccio Lamborghini was an Italian industrialist. In 1963, he created Automobili Lamborghini, a maker of high-end sports cars in Sant'Agata Bolognese.
  Born to grape farmers in Renazzo, from the comune of Cento in the Emilia-Romagna region, his mechanical know-how led him to enter the business of tractor manufacturing in 1948, when he founded Lamborghini Trattori, which quickly became an important manufacturer of agricultural equipment in the midst of Italy's post-WWII economic boom. In 1959, he opened an oil burner factory, Lamborghini Bruciatori, which later entered the business of producing air conditioning equipment.
  Lamborghini founded a fourth company, Lamborghini Oleodinamica in 1969 after creating Automobili Lamborghini in 1963. Lamborghini sold off many of his interests by the late 1970s and retired to an estate in Umbria, where he pursued winemaking.
context_section_description: Lamborghini's increasing wealth allowed him to purchase faster more expensive cars than the tiny Fiats he had tinkered with during his youth. He owned cars such as Alfa Romeos and Lancias during the early 1950s and at one point he had enough cars to use a different one every day of the week, adding a Mercedes-Benz 300SL, a Jaguar E-Type coupé, and two Maserati 3500 GTs. Of the latter, Lamborghini said, "Adolfo Orsi, then the owner of Maserati, was a man I had a lot of respect for: he had started life as a poor boy, like myself. But I did not like his cars much. They felt heavy and did not really go very fast."
  In 1958, Lamborghini traveled to Maranello to buy a Ferrari 250 GT: a two-seat coupé with a body designed by coachbuilder Pininfarina. He went on to own several more over the years, including a Scaglietti-designed 250 GT SWB Berlinetta and a 250 GT 2+2 four-seater. Lamborghini thought Ferrari's cars were good, but too noisy and rough to be proper road cars. He categorized them as repurposed track cars with poorly built interiors.
  Lamborghini found that Ferrari's cars were equipped with inferior clutches, and required continuous trips to Maranello for rebuilds; technicians would secret the car away for several hours to perform the work, much to Lamborghini's annoyance. He had previously expressed dissatisfaction with Ferrari's after sales service, which he perceived to be substandard. Lamborghini brought his misgivings to Enzo Ferrari's attention, but was dismissed by the notoriously pride-filled Modenan. After successfully modifying one of his personally-owned Ferrari 250 GTs to outperform stock models, Lamborghini gained the impetus to pursue an automobile manufacturing venture of his own, aiming to create the perfect touring car that he felt no one could build for him. Lamborghini believed that a grand tourer should have attributes that were lacking in Ferrari's offerings, namely high performance without compromising tractability, ride quality, and interior appointments. A clever businessman, Lamborghini also knew that he could make triple the profit if the components used in his tractors were installed in a high-performance exotic car instead.
caption: From left to right: Giotto Bizzarrini, Ferruccio Lamborghini and Gian Paolo Dallara at Sant'Agata Bolognese in 1963, with a Lamborghini V12 engine prototype.
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