page_title: Bad (album)
section_title: Promotion
hierarchical_section_title: Bad (album) / Promotion
caption_attribution_description: For documentary purposes the German Federal Archive often retained the original image captions, which may be erroneous, biased, obsolete or politically extreme. Juni 1988 Berlin (West), Junge Leute warten auf den Einlaß zum Michael Jackson Konzert vor dem Reichstag.
context_page_description: Bad is the seventh studio album by American singer Michael Jackson. It was released on August 31, 1987 by Epic Records, nearly five years after Jackson's previous album, Thriller. Bad was written and recorded in nearly a year, and was the final collaboration between Jackson and producer Quincy Jones. Jackson co-produced it and composed all but two tracks. The album features appearances from Siedah Garrett and Stevie Wonder. Incorporating pop, rock, funk, R&B, dance, soul and hard rock, Jackson experimented with modern technology, including digital synthesizers and drum machines, resulting in a sleeker and more aggressive sound on Bad. The lyrical themes include media bias, paranoia, racial profiling, romance, self-improvement, and world peace.
  Among the most anticipated albums in popular music, Bad debuted at number one on the Billboard Top Pop Albums chart, selling over 2 million copies in its first week in the US. The album also reached number one in 24 other countries, including the UK, where it sold 500,000 copies in its first five days and became the country's best-selling album of 1987. Nine songs were released as official singles, and one as a promotional single.
context_section_description: The marketing strategy for Bad was modeled on that for Thriller. Similarly to the first Thriller single, "The Girl Is Mine", the first Bad single, "I Just Can't Stop Loving You", was a ballad duet, followed by two "more obvious modern pop knockouts" backed by music videos.
  A commemorative special on Jackson's life, The Magic Returns, aired on CBS during prime time on the day of the release of Bad. At the end of the documentary, the channel debuted the short film for "Bad", directed by Martin Scorsese and featuring Wesley Snipes. The marketing strategy, mastered by Frank DiLeo among others, also included Jackson producing another mini-movie around the time of the Bad world tour. That film, Moonwalker (1988), included performances of songs from Bad, including "Speed Demon", "Leave Me Alone", "Man in the Mirror" and "Smooth Criminal", the latter two released as sole videos at the end of the film. The film also included the music video for "Come Together", with the song featuring seven years later on HIStory: Past, Present and Future, Book I. It became the best-selling home video of all time.
  Sponsored by Pepsi, the Bad tour began in Japan, marking Jackson's first performances there since 1972 with the Jackson 5. Attendance figures for the first 14 dates in Japan totalled a record-breaking 450,000. Jackson performed seven sold out shows at Wembley Stadium, beating the previous record held by Madonna, Bruce Springsteen and Genesis. The third concert on July 16, 1988 was attended by Diana, Princess of Wales and Prince Charles. Jackson was entered into the Guinness World Records three times from the tour alone. The Bad tour was a major financial success, grossing $125 million. Jackson performed 132 concerts in 15 countries to an audience of 4.4 million.
  For the Bad era, Jackson wore black outfits decorated with zippers and buckles, similar to his outfit on the Bad album cover.  Stevens recalled that when he met Jackson, "I was wearing patent leather, he [Jackson] was wearing penny loafers. I turned him [Jackson] onto the guy who did my clothes." Jackson also grew out his jheri curl over shoulder-length and began wearing eye liner.
caption: Fans in Berlin lining up for the Bad tour concert on June 19, 1988
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