page_title: Protection motivation theory
section_title: Response efficacy
hierarchical_section_title: Protection motivation theory / Theory / Response efficacy
caption_attribution_description: English: Cognitive process of Protection Motivation Theory developed by Ronald W. Rogers in 1983
context_page_description: Protection motivation theory is a theory that was originally created to help clarify fear appeals. The protection motivation theory proposes that people protect themselves based on four factors: the perceived severity of a threatening event, the perceived probability of the occurrence, or vulnerability, the efficacy of the recommended preventive behavior, and the perceived self efficacy. Protection motivation stems from both the threat appraisal and the coping appraisal. The threat appraisal assesses the severity of the situation and examines how serious the situation is. The coping appraisal is how one responds to the situation. The coping appraisal consists of both efficacy and self-efficacy. Efficacy is the individual's expectancy that carrying out recommendations can remove the threat. Self-efficacy is the belief in one's ability to execute the recommended courses of action successfully. PMT is one model that explains why people engage in unhealthy practices and offers suggestions for changing those behaviors. It is educational and motivational. Primary prevention: taking measures to combat the risk of developing a health problem.
context_section_description: Response efficacy concerns beliefs that adopting a particular behavioral response will be effective in reducing the diseases' threat, and self-efficacy is the belief that one can successfully perform the coping response. In line with the traditional way of measuring the consequences of behavior, response efficacy was operationalized by linking consequences to the recommended behavior as well as to whether the subject regarded the consequences as likely outcomes of the recommended behavior. Among the 6 factors (vulnerability, severity, rewards, response efficacy, self-efficacy, and response costs), self-efficacy is the most correlated with protection motivation, according to meta-analysis studies.
caption: Cognitive process of protection motivation theory developed by Ronald W. Rogers in 1983
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