page_title: The Smurfs (film)
section_title: Release
hierarchical_section_title: The Smurfs (film) / Release
caption_attribution_description: Entire town of Júzcar painted blue by Sony Pictures.
context_page_description: The Smurfs is a 2011 American 3D live-action/computer-animated comedy film loosely based on the comics series of the same name created by the Belgian comics artist Peyo. It was directed by Raja Gosnell and stars Neil Patrick Harris, Jayma Mays, Sofía Vergara, and Hank Azaria, with the voices of Jonathan Winters, Katy Perry, George Lopez, Anton Yelchin, Fred Armisen, and Alan Cumming. It is the first live-action/animated film produced by Sony Pictures Animation, and the first of two live-action/animated Smurfs feature films. The film tells the story of the Smurfs as they get lost in New York, and try to find a way to get back home before Gargamel catches them.
  After five years of negotiations, Jordan Kerner bought the rights in 2002, and the film entered development with Paramount Pictures and Nickelodeon Movies, until Columbia Pictures and Sony Pictures Animation obtained the film rights in 2008. Filming began in March 2010 in New York City.
  After having the release date changed three times, Columbia Pictures released The Smurfs on July 29, 2011.
context_section_description: The film had its worldwide premiere on June 16, 2011, in Júzcar, a small village in Spain. To celebrate the release, the residents painted entire village, including church and other historical buildings in blue. Twelve local painters used 4,000 litres of blue to transform traditionally white Júzcar into the world's first Smurf Village. Although Sony vowed to restore the village to its former look, six months after the premiere, the residents voted to keep the colour, which had brought more than 80,000 tourists to Júzcar.
  In the United States, the film was meant to be released on December 17, 2010, but it was delayed to July 29, 2011. It was then further delayed to August 3, 2011, before being moved up to July 29, 2011. Sony teamed up with marketing partners in the United States and Canada to promote the film through McDonald's Happy Meals and Post Foods brand cereal.
caption: For the world premiere of The Smurfs, Júzcar residents painted their entire village in blue
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