page_title: Du (company)
section_title: du Arena
hierarchical_section_title: Du (company) / Entertainment & Sponsorships / du Arena
caption_attribution_description: English: The crowd in Bocelli's concert at du Arena, Abu dhabi, UAE sponspored by du Live! in 22 March 2013
context_page_description: Emirates Integrated Telecommunications Company, commercially rebranded as du February 2007, is one of the two telecom operators in the United Arab Emirates. du offers fixed line, mobile telephony, internet and digital television services across the United Arab Emirates. It has a sister concern named Edara established in 2018. Edara is a subsidiary of Emirates Integrated Telecommunications Company commercially branded as Telco Operations.
context_section_description: The du Arena is an open-air venue on Yas Island, Abu Dhabi with a standing capacity for 25,000 people, which was called Yas Arena before the rebranding in May 2012 following a 4-year deal between ‘’du’’ and the Flash Entertainment, but no value for the deal was announced publicly. The deal marks the Middle East's first naming rights partnership.
  The rebranding preceded the first Madonna concert, part of her MDNA tour, in the Arab region on 3 and 4 June 2012. du and Think Flash revamped the venue for Madonna's concert, including building up a new 23m x 54m stage and developing a complex pyrotechnic and lighting system. Grass has been relaid, gravel removed, tarmac walkways laid down throughout the arena and a central public plaza area featuring merchandise, retail and entertainment has been installed.
  The du Arena has hosted many international musicians under the telecom's entertainment platform du Live! in addition to Madonna, including Eric Clapton, Kylie Minogue, Nickelback, Eminem, Andrea Bocelli, Metallica, Kanye West, Linkin Park, Sting, Creamfields dance music festival featuring DJs such as Tiesto, David Guetta and Armin Van Buuren. Furthermore, the du Arena has also been the venue for the Middle East's first KCON event featuring various K-pop artists such as Bangtan Boys, Taeyeon of Girls' Generation, Cho Kyuhyun of Super Junior, Monsta X, Ailee, SS301, and Spica last March 25, 2016.
caption: The crowd at Bocelli's concert at du Arena in Abu Dhabi, UAE sponsored by du's entertainment platform du Live!
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