page_title: Public speaking
section_title: AIDA Model
hierarchical_section_title: Public speaking / Models / AIDA Model
context_page_description: Public speaking is speaking to a group of people in an organized way: to give information, influence or persuade, or to entertain the listeners.
  In public speaking there are five important questions, which are often expressed as "who is saying what to whom, using which medium, with what effects?"
  The Ancient Greeks called public speaking rhetoric; the Romans called it oratory. Until the late 20th century it was also called forensic speaking, or forensics. Propaganda is an another name for speech for or against some point of view. In George Orwell's words propaganda is a reflection of prejudices and beliefs that colors people's [or societies] aesthetic judgements. Often they are simply fallacies or conjectures.
context_section_description: The AIDA model is about designing the message and delivering it effectively to the target audience. It says the speaker should first get attention, hold the interest level of the audience, arouse desire for the solution or the objective (appeal, theme, etc.) desired to communicate, and finally obtain  action or actionable commitment from the audience.
caption: Winston Churchill broadcasting in Quebec, 1943