page_title: Alfamart
section_title: History
hierarchical_section_title: Alfamart / History
context_page_description: PT Sumber Alfaria Trijaya Tbk or Alfamart is a primarily franchised chain of convenience stores from Indonesia, with over 10,000 stores across Southeast Asia. Their business started in December 1989 as a trading and distribution company in Jakarta by its president, Djoko Susanto. Ten years later, Susanto ventured to a convenience store as Alfa Minimart with its first branch at Karawaci, Tangerang, Banten.
context_section_description: Djoko Susanto and his family establish a trading and distribution company that sells various products in Jakarta in 1989. The distribution company has its corporate share of 70% with PT HM. Sampoerna Tbk and the remaining 30% were to Susanto's PT Sigmantara Alfaindo.
  In 1989, Susanto ventured out into a convenience store business and branded it as Alfa Minimart. They open their first branch at Jalan Banyan Kingdom, Karawaci, Tangerang, Banten. In the span of six years, it grew to 1293 branches along Java. The name was later rebranded as Alfamart.
  In 2006, PT HM. Sampoerna Tbk sold their shares to Susanto's PT Sigmantara Alfaindo. Susanto gained 60% of its shares while the 40% of its share was granted to their new shareholder, PT Mulia Prima Horizons.
  By 2009, Alfamart joined the Indonesia Stock Exchange with around 3000 branches nationwide. Their business soon renamed as PT Sumber Alfaria Trijaya Tbk. Alfamart soon brought Lawson stores in Indonesia while expanding from being a convenience store chain, to supermarket stores as Alfamidi Mini Supermarkets.
  In 2014, Alfamart has 7,000 branches in Indonesia with an average of 2.5 million customers daily. The company reported over 14,000 branches by the end of 2019. 
  With success they grew in Indonesia, Alfamart ventured overseas and started to its neighboring country, Philippines. Their entry to the Philippines was a partnership with SM Investments Corporation with their first branch at Trece Martires, Cavite. By 2020, Alfamart in the Philippines would start expansion along Visayas and Mindanao areas, particularly in Cebu, Davao, Cagayan De Oro and Zamboanga areas. There were around 600 Alfamart stores in the Philippines on November 2019.
caption: Alfamart logo, used from 2003 until 2015. This logo still used on some stores.