page_title: AMC Concord
section_title: AMX
hierarchical_section_title: AMC Concord / AMX
caption_attribution_description: 1978 AMC Concord AMX photographed in Laval, Quebec, Canada at Les chauds vendredis.
context_page_description: The AMC Concord is a compact car manufactured and marketed by the American Motors Corporation for model years 1978-1983. The Concord was essentially a revision of the AMC Hornet that was discontinued after 1977, but more luxurious, quieter, roomier, and smoother-riding than the series it replaced. It was offered in four-door sedan, two-door coupé, three-door hatchback, and five-door station wagon configurations. The Concord was AMC's volume seller from the time it appeared until the introduction of the Renault Alliance.
  The car was available as a sports-oriented two-door hatchback AMX model without any "Concord" badges or identification for the 1978 model year, as well as the Concord Sundancer convertible during 1981 and 1982, an authorized conversion sold through AMC dealers.
  Vehiculos Automotores Mexicanos assembled and marketed modified Concord versions in Mexico as the VAM American, including a unique VAM Lerma model. An electric variant of the Concord station wagons were marketed independently from AMC by Solargen during 1979-1980.
context_section_description: Reviving a name that was associated with the performance two-seat AMC AMX sports car that was introduced 10 years earlier, AMC fielded a new model in the youth and performance market segment. Based on the Concord hatchback model, the new AMX became a separate series for 1978. The car did not have Concord badges or identification, but the coupe represented "the performance expression of the Concord line" by automotive journalists. Rather than just an option package as on the 1977 Hornet hatchback model, AMC emphasized the distinction between its new luxury-oriented Concords and the sports car image of the new AMX by separating the models in its 1978 sales literature.
  In contrast to the Concord hatchback, the AMX version included a different front fascia with single round headlights, a flush grille, round amber parking lights, and a "power bulge" hood that was also used on the Gremlin. Engines included the standard 258 cu in (4.2 L) I6 with 4-speed manual or optional 3-speed automatic floor shift transmission, or the optional 304 cu in (5.0 L) V8 with a 3-speed automatic. A factory 401 cu in (6.6 L) V8 with a 4-speed manual could have been a special order example.
  The AMX included performance DR78×14 black sidewall steel-belted radial tires, front sway bar, vinyl bucket seats, a center floor console, "rally gauges" with tachometer, brushed aluminum instrument panel overlays, black "soft-feel" sports steering wheel, and special trim on the door panels with map pockets. The standard interior color selection was limited to black, blue, or beige, with optional upholstery in the "Levi's" Trim Package.
  The exterior featured a blacked out grille, headlight bezels, rear window molding, door and quarter window frames, rear license plate depression, and wiper arms, a black front air dam, black front and rear fender flares, dual flat black rear-view mirrors, black rear window louvers, black body side scuff moldings, silver "targa" roof band, contrasting "AMX" decals ahead of the rear wheels, silver slot-styled steel wheels, and body painted bumpers with black rubber guards and scuff moldings.
  Exterior colors were limited to Alpine White, Firecracker Red, Sunshine Yellow, Quick Silver Metallic, or Classic Black. Only the black painted versions included gold body side stripes that continued up and over the roof band, as well as gold paint accents for the standard slot-styled wheels. A carryover 1977 Hornet AMX decal was available for the rear deck and hood, in either gold with orange or black with gold. Polished forged aluminum 5-spoke road wheels were optional.
  According to automotive journalist, Michael Lamm, the new AMX had "noticeably tighter shocks and gives a firm and comfortable ride"; "corner[s] with the very best" with little lean, as well as the standard six-cylinder engine that combines good performance with fuel economy, and the four-speed "gearbox that's fun to use and has long, long gears." The automaker's marketing campaign for the new AMX included a separate dealer promotional video focusing on the youthfulness and fun to drive characteristics. Product placement of the 1978 AMX included the Wonder Woman TV series. Approximately 2,500 AMXs were built for the 1978 model year.
  The AMXs "great styling combined with over-the-top graphics and competent handling" make them "bone fide collectable" cars today, despite a lack of "serious muscle."
caption: 1978 AMC AMX in silver
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