page_title: PROTON Holdings
section_title: 2010s
hierarchical_section_title: PROTON Holdings / History / 2010s
caption_attribution_description: English: 2014 Proton Iriz 1.6L Premium in Shah Alam, Malaysia. Colour&#160;: Atlantic Blue
context_page_description: PROTON Holdings Berhad is a Malaysian automotive company and automobile corporation active in automobile design, manufacturing, distribution and sales. Proton was established in 1983 as Malaysia's sole national badged car company until the advent of Perodua in 1993. The company is headquartered in Shah Alam, Selangor, and operates additional facilities at Proton City, Perak. 'Proton' is a Bahasa Malaysia acronym for Perusahaan Otomobil Nasional.
  Proton was originally a manufacturer of rebadged Mitsubishi Motors products in the 1980s and 1990s. Proton produced its first indigenously designed, non-badge engineered car in the year 2000, and elevated Malaysia as the 11th country in the world with the capability to design cars from the ground up. Since the 2000s, Proton has produced a mix of locally engineered and badge engineered vehicles. Proton cars are currently sold in at least 15 countries, the majority of which are in Asia.
  Proton was originally owned in majority by HICOM, with minority stakes being held by Mitsubishi Group members. By 2005, Mitsubishi had divested their stake in Proton to Khazanah Nasional, and in 2012, Proton was fully acquired by DRB-HICOM.
context_section_description: In December 2008, Proton resumed product collaboration with Mitsubishi Motors. Under the agreement, Proton gained the rights to rebadge the 2007 Mitsubishi Lancer to be sold exclusively in the Malaysian market. The result of the collaboration was the Proton Inspira, which launched on 10 November 2010. It also marked a return to closer ties between Proton and Mitsubishi, the Japanese company which was instrumental in Proton's foundation in the 1980s. Proton showcased the EMAS concept hybrid city cars at the 2010 Geneva Motor Show. They were designed by Italdesign Giugiaro and related to the Lotus Ethos, a similar concept car from Proton's British subsidiary.
  The long-awaited turbocharged inline-four petrol engine from Proton was revealed at the 2010 Kuala Lumpur International Motor Show. Officially known as the 1.6L CamPro CFE, it is capable of producing power and torque figures of 138 bhp (103 kW) at 5,000 rpm and 205 N·m at 2,000–4,000 rpm respectively, comparable to a 2.0L naturally aspirated engine, while achieving better fuel efficiency and reduced greenhouse emissions.
  In January 2012, Proton was acquired by DRB-HICOM, a Malaysian conglomerate in a transaction between Khazanah Nasional and DRB-HICOM which totalled RM1.2 billion. The Proton Prevé, the company's latest saloon car was unveiled on 16 April 2012. It became the first Proton car, and to an extent, the first Malaysian car to be awarded the full 5-star safety rating in the Australasian New Car Assessment Program (ANCAP) of Australia and New Zealand. In December 2012, Proton acquired all of Petronas' E01 engine technologies in addition to associated technology patents at a cost of RM 63 million. The deal encompassed a family of naturally aspirated and turbocharged 1.8, 2.0 and 2.2-litre engines to complement Proton's own CamPro 1.3L N/A, 1.6L N/A and 1.6L turbo engines.
  On 17 August 2013, Proton launched the Suprima S, the hatchback complement to the Prevé saloon. It became the second 5-star ANCAP rated Proton and the first to offer extensive standard safety features in its domestic market. On 11 December 2013, the second generation Proton Perdana was finally unveiled after a three-year gap in the nameplate's production. The new Perdana is a badge engineered eighth generation Honda Accord and is for exclusive sale to Malaysian civil servants and government officials.
  The Proton Iriz was unveiled on 25 September 2014 as the company's first B-segment 5-door hatchback. The new Iriz competes directly against the Perodua Myvi in its domestic market.
  On 18 January 2016, Proton unveiled their all-new four-cylinder GDI/TGDI and three-cylinder VVT engines. The new engines, of which there are six in total, are being developed in collaboration with Ricardo and Lotus Engineering, and are slated to enter production by late 2017.
  Proton unveiled their new logo in February 2016, and appointed a new CEO and Deputy CEO in April. The government had also granted Proton a RM 1.5 billion soft loan in mid 2016. The loan came with a number of conditions, including a mandatory tie-up with a foreign automobile company in the near future. Several companies have expressed interest, including Suzuki, Škoda, Groupe PSA, Renault and Geely. This culminated with the entry of China's Zhejiang Geely Holding Group in June 2017, after the Chinese carmaker acquired 49.9% equity in Proton from DRB-HICOM (see two paras below).
  Proton introduced four new models in 2016. The new Perdana launched on 14 June, followed by the new Persona on 23 August, the new Saga on 28 September, and the new Ertiga on 24 November. The launch of four new Proton models within the span of six months was unprecedented in the company's history. Masazumi Ogawa was recruited as the director of quality control in Proton.
  On 24 May 2017, parent company DRB-HICOM announced plans to sell a 49.9% stake in Proton to Zhejiang Geely Automobile Holdings. Eventually, DRB-HICOM also sold 51% controlling-stake in Lotus to Geely, and the remaining 49% stake to Etika Automotive. The definitive agreement was in July 2017. Proton had owned 
caption: The Proton Iriz.
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