page_title: Itasha
section_title: Derivative uses
hierarchical_section_title: Itasha / Derivative uses
caption_attribution_description: English: Itachari with Hibiki from Kantai Collection.
context_page_description: In Japan, an itasha is a car decorated with images of fictional characters from anime, manga, or video games. The decorations usually involve paint schemes and stickers. Automobiles are called itasha, while similar motorcycles and bicycles are called itansha and itachari respectively.
  The cars are seen prominently in places such as Akihabara, Nipponbashi, or Ōsu.
context_section_description: The itasha decorative style has also been found on railway cars, aircraft, computer cases, and other products. The itasha equivalent in apparel is the "ita-bag", a bag covered in fandom-related badges, buttons, etc.
  In-vehicle electronics, such as navigation systems, were also reported to be customized with character voices. On 28 March 2008, Maplus began to offer character voices for its Maplus Portable Navi 2 GPS system, beginning with Shūichi Ikeda (Char Aznable from the Gundam franchise).
  Automotive consumables such as motor oil have also been customized. On 20 June 2009, T&E, a tuning shop, began to sell scented semi-synthetic motor oil under the Itayu brand, with the first product being a Lucky Star-themed motor oil, unveiled at the 48th Shizuoka Hobby Show 2009.
caption: An itachari in South Tangerang, Indonesia featuring Hibiki from Kantai Collection on the frame
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