page_title: TDK
section_title: Sponsorship and advertising
hierarchical_section_title: TDK / Sponsorship and advertising
caption_attribution_description: English: A close up of the TDK sign at Piccadilly Circus, London. The Japanese electronics company have had a sign there since 1990, originally made of neon lights. It was upgraded to an animated LED screen in 2010.
context_page_description: TDK Corporation is a Japanese multinational electronics company that manufactures electronic materials, electronic components, and recording and data-storage media. Its motto is "Contribute to culture and industry through creativity".
  "TDK" is an initialism of the original Japanese name of the company: Tokyo Denki Kagaku Kōgyō K.K. The company is listed on the Tokyo Stock Exchange and is a constituent of the Nikkei 225 and TOPIX indices.
context_section_description: TDK has sponsored the IAAF World Championships in Athletics since the 1983 inaugural event in Helsinki.
  TDK sponsored Ajax for several years in the 1980s during which it won UEFA Cup Winners' Cup in 1987. From 1993 to 1999, TDK were also the sponsors of the English football club Crystal Palace, who were promoted to the Premier League twice during this era, though lasting for just one season before being relegated on both occasions. TDK was also a minor sponsor of the Brisbane Broncos Rugby League Team during the early 1990s. It is a current sponsor of the IAAF World Championships in Athletics. It also sponsors activities and events such as those at The Cross nightclub in Central London, and it had a prominent sign at Piccadilly Circus from 1990. The contract for this sign was terminated in 2015, as TDK was moving away from consumer electronics.
  TDK has owned a sign on One Times Square since 2000. The screen is placed under that of Toshiba and can be seen during the annual Times Square New Year's Ball Drop.
  Since 2001, TDK has supported performances of some of the world's distinguished orchestras in Japan within the company's "TDK Orchestra Concerts" program. TDK's "Outreach-Mini Concerts" and "Special Rehearsals and Main Concert Invitations" additionally serve as avenues for the company to attract younger audiences.
  In 2002, the company's consumer electronics division was the presenting sponsor of the Third Annual Jammy Awards, with the TDK Live Performance of the Year award honoring the best live performance that was legally available on the Web as a free download. The award was given to the band moe. for their performance at the Bonnaroo Music Festival.
  TDK's own football club, based in Nikaho, Akita, recently split from the corporation to become independent football club Blaublitz Akita, with the aim for the professional leagues.
caption: The TDK sign at Piccadilly Circus in London.
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