page_title: Advanced Photo System
section_title: Adoption
hierarchical_section_title: Advanced Photo System / Adoption
caption_attribution_description: English: A photo of a Nikon Nuvis 160i camera, which used APS film.
context_page_description: Advanced Photo System is a discontinued film format for still photography first produced in 1996. It was marketed by Eastman Kodak under the brand name Advantix, by FujiFilm under the name Nexia, by Agfa under the name Futura and by Konica as Centuria.
context_section_description: The Advanced Photo System was an attempt of a major upgrade of photographic technology for amateurs, but was soon overtaken by the popularity of digital photography. Despite the added features, APS never really caught on with professional photographers because of the significantly smaller film area (58% of 135 film). Color slide film, popular with professional photographers, proved unpopular in APS format and was soon discontinued (although chromogenic black-and-white IX240 film continued to be produced). Color print film was normally available only in a limited selection of film speeds. These developments, combined with the fact that auto-loading 35mm cameras could be made almost as compact, as convenient, and as inexpensive as APS-format cameras, prevented APS from attaining greater popularity.
  APS cameras found most of their success among the consumer point and shoot camera market,  but this was too little too late: within five years of the format's launch, sales had dropped significantly. This was mainly due to the increasing quality and falling prices of digital cameras.
  In January 2004, Kodak announced it was ceasing APS camera production.
  Both Fuji and Kodak, the last two manufacturers of APS film, discontinued production in 2011.
caption: An APS camera
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