page_title: Korea Spotlight
section_title: 2015
hierarchical_section_title: Korea Spotlight / History / 2015
caption_attribution_description: English: Crayon Pop filming on the streets of Austin at SXSW 2015, KPopNightOut.
context_page_description: Korea Spotlight, originally named K-Pop Night Out at SXSW, is an annual concert of South Korean artists held in the United States, organized by Korea Creative Content Agency. It started in 2013, and is a music showcase of the annual SXSW music festival in Austin, Texas.
context_section_description: KPNO '15 was held on March 19, again at Elysium. The line-up included Crayon Pop, Epik High, Asian Chairshot, EE, Eastern sidekick, Hitchhiker, The Barberettes.
  Prior to the concert, Crayon Pop filmed on Austin's streets, and Epik High's Tablo told Billboard K-Town journalists they were excited for their first U.S. tour since 2009. Composer and DJ Hitchhiker made a surprise appearance, in his shiny astronaut like costume, at the tradeshow's NASA booth.
  This year's line-up was noted for a wider variety of genres, unique costumes and visual effects. And the audience, which appeared to have grown by about twenty percent over 2014, shouted out fan chants "bar, bar, bar" before the Crayon Pop hit song, in unison, and during Epik High's stage, called out Hangul lyrics, along with the English refrains. A reviewer commenting on the typical cynicism SXSW attendees sometimes feel about "buzz-bands", like Epik High, noted the awed reactions of "those new and unfamiliar to Korean popular music". In SXSW Twitter results, Tablo was one of the top five most mentioned artists, and Epik High was one of the top ten hashtags and trends.
caption: Crayon Pop, 2015 KPNO, filming on Austin streets before concert.
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