page_title: Standard Motor Company
section_title: Standard Swallow and Jaguar
hierarchical_section_title: Standard Motor Company / History / 1919–39 / Standard Swallow and Jaguar
caption_attribution_description: English: Standard Ensign which was a downmarket Standard Vanguard Series III. Same body, though SOME Ensigns came with smaller engines
context_page_description: The Standard Motor Company Limited was a motor vehicle manufacturer, founded in Coventry, England, in 1903 by Reginald Walter Maudslay. It purchased Triumph in 1945 and in 1959 officially changed its name to Standard-Triumph International and began to put the Triumph brandname on all its products.
  For many years, it manufactured Ferguson tractors powered by its Vanguard engine. All Standard's tractor assets were sold to Massey Ferguson in 1959.
  In September 1959, Standard Motor Company was renamed Standard-Triumph International Limited. A new subsidiary took the name The Standard Motor Company Limited and took over the manufacture of the group's products.
  The Standard name was last used in Britain in 1963, and in India in 1988.
context_section_description: Black encouraged the supply of chassis to external coachbuilders such as Avon and Swallow Coachbuilding and Jensen. The coachbuilding company of Avon during the early 1930s commenced producing cars with a distinctly sporty appearance, using as a foundation, a complete chassis from the Standard Motor Company. These chassis were ordinary production units, used because of their sound engineering design and good performance. Known as Avon Standard Specials they catered for a select market too small for Standard themselves. 
  It was not until 1930, after the replacement of artillery wheels by spoke wheels that the distinctive radiator shape first used on the 6-cylinder models in 1906 was finally abandoned. In 1930, before the worst of the Depression, the Big Nine was introduced which together with the 6-cylinder Ensign and Envoy constituted the complete range.  Here standardisation was taken a step further with the bodies on 9 hp four-cylinder and 15 hp six-cylinder being almost indistinguishable except for bonnet length. The Big Nine was soon followed by the Big Twelve and sales for the second six months of 1931 exceeded those of the whole of the previous year. In 1932 there was a Royal visit to the Canley works by the Duke of Gloucester who came to open the Canley Pavilion outside which he took delivery of a new 6-cylinder model.
  Founder and Chairman Reginald Maudslay retired in 1934 and died soon afterwards on 14 December 1934 at the age of 64. Charles James Band 1883-1961, a Coventry solicitor and a Standard director since 1920, replaced him as chairman and served in that capacity until the beginning of 1954 though Sir John Black briefly held the appointment before he retired. 1935 saw all production transferred to the Canley site. Extensive re-organisation occurred including a continuous track being laid down in the paint shop on which the cars were completely painted.
  Through the 1930s, fortunes improved with new models, the Standard Nine and Standard Ten addressed the low to mid range market. At the 1935 Motor Show the new range of Flying Standards was announced with (semi) streamlined bodies. The Flying Standards came to the market in 1936 with their distinctive streamlined sloping rears virtually replacing the existing range of Nine, Twelve, Sixteen, and Twenty. The Flying Standards were so-called because of the major radiator shell change to a waterfall grille topped by the Union Jack badge apparently streaming backwards in contrast to its previous forward-facing position. 
  In 1938 a new factory was opened at Fletchampstead. That year, Standard launched the Flying Eight. The Flying Eight had a new four-cylinder engine smaller than that in the Flying Nine, and was the first British mass-produced light saloon with independent front suspension.  The Flying Ten and Flying Twelve were also given new chassis with independent front suspension in 1938.
  The aero engine plant at Banner Lane, a shadow factory, began construction in mid 1939 and production began in 1940. It was managed by Standard for the Air Ministry. After the war Standard leased Banner Lane and in partnership with Harry Ferguson made his Ferguson tractors.
  By the beginning of the war, Standard's annual production was approximately 50,000 units.
caption: 1956 Ensign. It shared the Vanguard Series III body, but had a reduced specification. It was popular with the RAF.
exif: {"Image Make": "Canon", "Image Model": "Canon DIGITAL IXUS 40", "Image Software": "GIMP 2.4.6", "Image DateTime": "2010:11:06 17:27:22", "Image YCbCrPositioning": "Centered", "Image ExifOffset": "146", "EXIF ExposureTime": "1/500", "EXIF FNumber": "28/5", "EXIF ExifVersion": "0", "EXIF DateTimeOriginal": "2008:06:15 10:26:34", "EXIF DateTimeDigitized": "2008:06:15 10:26:34", "EXIF ComponentsConfiguration": "YCbCr", "EXIF CompressedBitsPerPixel": "3", "EXIF ShutterSpeedValue": "287/32", "EXIF ApertureValue": "159/32", "EXIF ExposureBiasValue": "0", "EXIF MaxApertureValue": "95/32", "EXIF MeteringMode": "Pattern", "EXIF Flash": "Flash did not fire, auto mode", "EXIF FocalLength": "29/5", "EXIF FlashPixVersion": "0100", "EXIF ColorSpace": "sRGB", "EXIF ExifImageWidth": "2133", "EXIF ExifImageLength": "1280", "EXIF FocalPlaneXResolution": "71000/7", "EXIF FocalPlaneYResolution": "71000/7", "EXIF FocalPlaneResolutionUnit": "2", "EXIF SensingMethod": "One-chip color area", "EXIF FileSource": "Digital Camera"}