page_title: Martini & Rossi
section_title: Marketing
hierarchical_section_title: Martini & Rossi / Marketing
context_page_description: Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine. It also produces the French vermouth, Noilly Prat.
context_section_description: Since the earliest days of the company, Martini have marketed their products aggressively, with some memorable TV advertising and sponsoring events under their MARTINI Terrazza logo.
  The company has been involved in motor racing sponsorship under the Martini Racing banner since 1968, and was a minor sponsor of Scuderia Ferrari until 2008. From 2014–2018 Martini was the title sponsor of Williams F1, with the team officially called "Williams Martini Racing", and the car in the traditional Martini racing colors.
caption: Noilly Prat is the company's French brand of vermouth.
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