page_title: Škoda Auto
section_title: Growth strategy
hierarchical_section_title: Škoda Auto / History / Growth strategy
caption_attribution_description: English: 2009 Skoda Superb Elegance CRTDi Automatic 2.0 Front Taken in Leamington Spa
context_page_description: ŠKODA AUTO, commonly called Škoda, is a Czech automobile manufacturer founded in 1895 as Laurin & Klement and headquartered in Mladá Boleslav, Czech Republic.
  In 1925 Laurin & Klement was acquired by the industrial conglomerate Škoda Works, which itself became state owned in 1948. After 1991 it was gradually privatized to the German Volkswagen Group, in 1994 became its subsidiary and in 2000 a wholly owned subsidiary.
  Škoda automobiles are sold in over 100 countries and in 2018, total global sales reached 1.25 million units, an increase of 4.4% from the previous year. The operating profit was €1.6 billion in 2017, an increase of 34.6% over the previous year. As of 2017, Škoda's profit margin was the second highest of all VW Group brands after Porsche.
context_section_description: 2010 was one of the most important years for Škoda Auto, in terms of both products and management. On 1 September 2010, Prof. Dr. H.C. Winfried Vahland assumed responsibility for the management of the company, becoming the CEO of Škoda Auto. In the same year, Škoda set forth plans to double the company's annual sales to at least 1.5 million by 2018 (later known as the 'Growth Strategy', Czech: Růstová strategie).
  At the 2010 Paris Motor Show in September 2010, the company unveiled the Octavia Green E Line. This e-car concept was the forerunner to the e-car test fleet that Škoda released in 2012. The final 1st-generation Octavia (Tour) was produced at the Mladá Boleslav plant in November 2010. The worldwide production of this model exceeded 1.4 million units since its release in 1996. In 2010 for the first time in history, China overtook German sales to become Škoda's largest individual market.
  In 2011, Škoda Auto celebrated its 20-year partnership with the Volkswagen Group. More than 75,000 visitors attended an open-house event held in Mladá Boleslav in the April. Earlier that year, the company provided details on its 2018 Growth Strategy: for at least one new or completely revised model to be released every six months. With this in mind, the company redesigned its logo and CI, which was presented at the 2011 Geneva Motor Show. Škoda's main attraction at the event was the VisionD design concept; a forerunner to the future 3rd generation Octavia. Škoda presented the MissionL design study at the IAA in Frankfurt am Main in September, which was to become the basis of the company's forthcoming compact model the European Rapid.
  In the same year, the company started production of the new Rapid model in Pune, India (October 2011), and launched the Škoda Citigo at Volkswagen's Bratislava plant (November 2011).
  In 2012 Škoda introduced two new mass production models. The European version of the Rapid premiered at the Paris Motor Show. This car was a successor to the 1st-generation Octavia in terms of its price bracket. The second model was the 3rd-generation Octavia, which premiered in December 2012. In the same month, local production of the Yeti was launched at the Nizhny Novgorod GAZ factory.
  In 2012 Škoda introduced an emission-free fleet of Octavia Green E Line e-cars on Czech roads to be used by external partners. Since internal tests on the fleet in late 2011, the e-fleet had driven more than 250,000 km. During the same year, Škoda celebrated several milestones, including fourteen million Škoda cars being produced since 1905 (January), three million Fabias (May), 500,000 Superbs at the Kvasiny plant (June ) and 5 years of Škoda operations in China.
  Massive rejuvenation of the model range was a major tune for 2013 at Škoda: The Czech car maker launched the third-generation Octavia Combi and Octavia RS (both liftback and estate) as well as facelifted Superb and Superb Combi. They were accompanied by brand new members of the Rapid family as the Rapid Spaceback, the first Škoda hatchback car in the compact segment, and the Chinese version of the Rapid. The Yeti also faced significant changes. With the facelift, two design variants of Škoda's compact SUV are now available: city-like Yeti and rugged Yeti Outdoor. Chinese customers were also given a Yeti with an extended wheelbase.
  In 2015, Volkswagen admitted that it had installed pollution-cheating software in many of its cars to fool regulators that its cars met emissions standards when in fact they polluted at much higher-levels than government standards. 1.2 million Škoda cars worldwide were fitted with this emissions-cheating device. Škoda stated that Volkswagen would recall and cover refitting costs for all of the cars affected by the Volkswagen emissions testing scandal.
  In 2015 Škoda was voted the most dependable car brand in the UK. A corporate strategy was launched in 2015 to produce a range of all-electric cars from 2019.
  Škoda Auto started to manufacture a large, seven-seat SUV Škoda Kodiaq in 2016, it was introduced at the Paris Motor Show in October 2016 and sales 
caption: Škoda Auto is one of the largest car manufacturers in Central Europe. In 2014, 1.037.200 cars were sold worldwide, a record for the company.
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