page_title: Arthur Godfrey
hierarchical_section_title: Arthur Godfrey
caption_attribution_description: English: Screenshot taken from the 1:34 mark in the above film. TV host Arthur Godfrey takes controls of a passenger plane to demonstrate airline operations. This movie is part of the collection: Prelinger Archives Producer: Fairbanks (Jerry) Productions Sponsor: Eastern Air Lines
context_page_description: Arthur Morton Godfrey was an American radio and television broadcaster and entertainer who was sometimes introduced by his nickname The Old Redhead. The infamous on-air firing of cast member Julius LaRosa tainted his down-to-earth image and resulted in a marked decline in his popularity which he was never able to regain. At the peak of his success in the mid-1950s, Godfrey headed two CBS-TV weekly series and a daily 90-minute television mid-morning program, but his presence had been reduced by the early 1960s to hosting the occasional television special and his daily network radio show, which ended in 1972.
  Godfrey was strongly identified with many of his commercial sponsors, especially Chesterfield cigarettes and Lipton Tea. He advertised Chesterfield for many years, during which he devised the slogan "Buy 'em by the carton", but he terminated his relationship with the company after he quit smoking, five years before he was diagnosed with lung cancer in 1959. He later became a prominent spokesman for the Tobacco control movement.
context_section_description: Arthur Morton Godfrey (August 31, 1903 – March 16, 1983) was an American radio and television broadcaster and entertainer who was sometimes introduced by his nickname The Old Redhead. The infamous on-air firing of cast member Julius LaRosa (the LaRosa incident) tainted his down-to-earth image and resulted in a marked decline in his popularity which he was never able to regain. At the peak of his success in the mid-1950s, Godfrey headed two CBS-TV weekly series and a daily 90-minute television mid-morning program, but his presence had been reduced by the early 1960s to hosting the occasional television special and his daily network radio show, which ended in 1972.
  Godfrey was strongly identified with many of his commercial sponsors, especially Chesterfield cigarettes and Lipton Tea. He advertised Chesterfield for many years, during which he devised the slogan "Buy 'em by the carton", but he terminated his relationship with the company after he quit smoking, five years before he was diagnosed with lung cancer in 1959. He later became a prominent spokesman for the Tobacco control movement.
caption: Godfrey in 1953
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