page_title: Cockta
section_title: Marketing
hierarchical_section_title: Cockta / Marketing
caption_attribution_description: English: A bottle of Cockta, a Slovenian soft drink, plus a glass for drinking the beverage, photographed at a restaurant in central Ljubljana, Slovenia.
context_page_description: Cockta is a soft drink from Slovenia. Its main ingredient comes from dog rose hip; the other ingredients come from 11 different herbs, lemon and orange. Its original variant contains neither caffeine nor orthophosphoric acid.
context_section_description: The initial Cockta launch and marketing campaign was carefully designed. The first bottle and label for Yugo Cockta was created by Sergej Pavlin, then a young architecture student. Pavlin also designed other aspects of the brand's visual image, including the design for Cockta delivery trucks and cardboard packaging for Cockta's bottles. 
  Many older Slovenes still remember the posters which swept the entire country as part of the original Cockta marketing campaign: they featured a suntanned young woman, with a hairstyle considered trendy at the time, in a pony tail, with blue eyes, holding in her hands a bottle of the new beverage. The sports event at Planica where Cockta was launched was the earliest form of sports sponsorship in Slovenia.
  In 2006, Cockta sponsored the MaxCards World Championships, held in Ljubljana.
  In 2013 a survey conducted by Valicon placed Cockta 6th in a list of the top 25 strongest brands in Slovenia. Brand strength was calculated based on brand awareness, experience and usage.
  In 2019 came into the markets new Cockta free, with no added sugar. Cockta is available in 275ml glass bottles, 330ml cans, 0.5 liter and 1.5 liter plastic bottles. Cockta free is available in 275ml glass bottles, 330ml cans, 0.5 liter and 1.5 liter plastic bottles.
caption: Cockta in 2015
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