page_title: José María Araúz de Robles Estremera
section_title: Bull breeder
hierarchical_section_title: José María Araúz de Robles Estremera / Bull breeder
caption_attribution_description: Español: Toro de la ganadería Miura en los corrales de la plaza de toros de Estepona, Málaga.
context_page_description: José María Araúz de Robles Estremera was a Spanish Carlist and Alfonsist politician, businessman and bull breeder. He is recognized as a theorist of Traditionalist labor organisation and an advocate of gremialism, a counter-proposal to the Francoist vertical syndicates. His lineage of bulls was fairly popular in the 1950s and became a point of reference in the business, to go into decline in the 1970s.
context_section_description: In 1945 Arauz de Robles purchased toro bravo livestock of the local Herederos de Rufo Serrano Muñoz company, shortly before owned by a modest torero, Mariano García de Lora. He energetically ventured to refresh the breed with new studs from Samuel Flores and Guardiola Soto breeds and raised his own sementales. He registered his own hierro in 1947 and the same year his bulls (the first one named Asustado) started to appear on the arenas, most notably on the Madrid Las Ventas. In the 1940s Arauz de Robles was aggressively developing the business, co-operating with recognized local ranchers like Vicente Sierra Peiró and purchasing 60-70 cows at local fairs. He specialized in the novillas bulls, gaining notoriety with Choricero (1951). He pursued a fairly unusual path by mating of cross-lineage breeds, resulting in some unrepeatability and unpredictability of the bulls. In the 1950s he bought another ranch in the heart of the Andalusian Sierra Morena, which initially served auxiliary purposes.
  The lineage became an established brand on the Spanish toro bravo market in the 1950s and early 1960s. In the 1970s Arauz de Robles switched to the mainstream toro do lidia; his ganadería formed one of the 30-odd bull-ranches which served as a point of reference in scientific studies, also taking part in celebrated events like the Pamplona Sanfermines. In 1978 the breed was taken over by his son Francisco Javier Arauz de Robles López, who changed the hierro (1978)  and later moved the ganaderia to Jaen province. Initially fairly active, recently it has been rather quiescent, with the owners pointing to a number of difficulties, including competition from Domecq breed. This, plus allegedly declining quality led some organisations to black-list the breed, despite the owner's marketing campaign. The lineage is present on the official UCTL list. Santiago Araúz de Robles López started breeding horses in Baños de la Encina. He has approached bullfighting from the scholarly perspective of a social scientist.
caption: toro de lidia
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