page_title: Honourable Merchant
section_title: Theory
hierarchical_section_title: Honourable Merchant / Theory
context_page_description: Honourable Merchant describes the historically grown model for responsible participants in business life in Europe. It stands for a pronounced sense of responsibility for one's own company, for society and for the environment. An honorable businessman bases his conduct on virtues which aim at long-term economic success without opposing the interests of society. He operates sustainably.
context_section_description: The Honourable Businessman stands as a model for the optimally acting economic subject.
  In literature there are many synonyms for the attribute honorable. To be named are the true, good, genuine, honorable, honest, moral, ideal, ethical or moral acting and even the royal merchant. The term honor is not an absolute term. It is strongly subject to historical change. An exact definition is therefore not possible. The honorable merchant must always be seen in the context of his time. Nevertheless, there is a basic framework that has determined the behaviour of honorable merchants since the Middle Ages.
caption: Merchants at Gdańsk harbour in the 17th century
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