page_title: Logo TV
section_title: History
hierarchical_section_title: Logo TV / History
context_page_description: Logo TV is an American pay television channel that is owned by ViacomCBS Domestic Media Networks, a division of ViacomCBS. Launched in 2005, Logo was originally dedicated to lifestyle and entertainment programming targeting LGBT audiences. As of January 2016, approximately 50 million households receive Logo.
context_section_description: The channel launched June 30, 2005 as the first advertiser-supported commercial television channel in the United States geared towards the gay community. It was founded by former MTV executive Matt Farber. Its first president, Brian Graden, was named by Out as the 15th most powerful gay person in America in 2007. Logo replaced VH1 MegaHits when it was launched.
  The fact that the LGBT-themed channel was named "Logo" led some viewers to think the "l" and the "g" referenced "lesbian" and "gay", but according to company executives, the name does not represent anything, nor is it an acronym. The channel's website says:
  We chose the name "Logo TV" because a logo is an identity and nothing's more important than having your own, unique identity, and making it work for you. Your logo is your symbol, it's what you put forward with pride, it's who you are, and it's what we are.
  Logo struck carriage deals prior to its launch date with DirecTV, Charter Communications, Adelphia Communications Corporation, Cablevision, Time Warner Cable, and RCN Corporation. The broadcaster reached a deal with Comcast after the launch date. Logo has partnered with CBS News to provide news briefs and has developed a relationship with LPI Media, publisher of The Advocate, Out, and Out Traveler magazines. MTV Networks and Time Warner Cable announced an agreement December 11, 2006, to expand its distribution of Logo to additional markets. Logo became available on Dish Network in May 2009 (in HD only) as part of an add-on package.
  In April 2011, Logo acquired the rights to air the British comedy series Absolutely Fabulous and co-produced the show's three revival specials during 2011 and 2012 with the BBC and BBC America. Logo aired the episodes in a heavily-edited format, while BBC America aired the episodes in its entirety.
  The network announced on February 21, 2012 that it would change its programming strategy. Citing research that indicated that LGBT people were becoming increasingly less likely to prioritize highlighting their sexual orientation or identity, the channel entered into partnerships to produce programs that focused less on LGBT-specific interests and more on general cultural and lifestyle subjects.
  Day-to-day operations were handled by Lisa Sherman, who was executive vice president and general manager until her resignation in October 2013.
caption: Logo TV wordmark used from 2005 to 2012