page_title: Take Me Home (One Direction album)
section_title: Promotion
hierarchical_section_title: Take Me Home (One Direction album) / Promotion
caption_attribution_description: English: One Direction, Scottish Exhibition and Conference Centre (SECC), Glasgow, Wednesday 27 February 2013, Take Me Home Tour.
context_page_description: Take Me Home is the second studio album by English-Irish boy band One Direction, released on 9 November 2012 by Syco Music and Columbia Records. As a follow-up to One Direction's internationally successful debut album Up All Night, Take Me Home was written in groups and has an average of just under five songwriters per track. Largely recorded and composed in Sweden during 2012, Savan Kotecha, Rami Yacoub and Carl Falk, who composed One Direction's hits, "What Makes You Beautiful" and "One Thing", spent six months in Stockholm developing songs for the album, and were able to shape melodies around the members' tones.
  The album's songs are characterised by metronomic pop, vocal harmonies, hand claps, prominent electric guitar riffs, bright synthesisers, a homogeneous sound and message, and rotations of lead vocals. The members' voices are presented individually on the record, and its lyricism speaks of falling in love, unrequited love, the insistence that flaws are what make a person unique, commitment, jealousy, and longing for past significant others. Take Me Home garnered mostly positive reviews from music critics.
context_section_description: Take Me Home has yielded three singles, including two US singles. Its lead single, "Live While We're Young", was released by Syco Records on 28 September 2012. The song rocketed to worldwide success, peaking at number one in Ireland and New Zealand and the top ten in almost every country it charted in. In the United States, "Live While We're Young" debuted at number three on the Billboard Hot 100 chart, sold 341,000 downloads in its first week, and bowed at number one on the Digital Songs chart. Its debut marks the highest bow by a British group and the second-highest debut among all UK acts, outpaced only by Elton John's number one arrival with "Candle in the Wind 1997". Its opening sales denote the biggest opening sales figure for a single by a non-US artist and the third ever for a download by a group, surpassed by the arrivals of Maroon 5's 2012 single, "Payphone" (493,000), and The Black Eyed Peas' 2009 single, "Boom Boom Pow" (465,000). "Little Things" was released in the UK and Ireland on 12 November 2012, as the second single. The track debuted at number one on the UK Singles Chart of 18 November 2012, becoming One Direction's fifth top-ten appearance and second number-one hit in the United Kingdom. "Kiss You", chosen as the second and final U.S. single third and final overall single of Take Me Home, was released digitally on 17 November 2012, according to MTV News.
  The group and the album's lead single were featured in a Pepsi television commercial for the United States, which premiered on the Fox Broadcasting Company network on 10 October 2012. Columbia Records allowed the record to stream in full on iTunes in the week leading up to its 13 November 2012 release. In addition, One Direction promoted the album in a series of live appearances from October toward December, notably on television programmes The X Factor USA, The X Factor UK, The Today Show, and the BBC's Children in Need 2012 telethon. Additional live appearances include at the Royal Variety Performance, in the presence of Queen Elizabeth II, the Bambi Awards, and a headlining sold-out show at New York City's Madison Square Garden. The album's accompanying concert tour, the Take Me Home Tour, commenced at London's O2 Arena on 23 February 2013. The concert tour consists of over 100 shows in Australasia, Europe, and North America, and is set to visit arenas and stadiums from February through October 2013. Announced by member Liam Payne at the 2012 BRIT Awards in early 2012, the original concert tour was billed as the UK & Ireland Arena Tour. In mid-2012, the concert tour expanded with legs in North America and Australasia following the band's international breakthrough. In the UK and Ireland, ticket sales reached 300,000 within a day of release, which included a six-date sell out at the O2 Arena in London. In Australian and New Zealand markets, tickets grossed US$15.7 million, with all 190,000 tickets being sold for eighteen shows to be held in Australia and New Zealand.
caption: One Direction performing in Glasgow during the album's accompanying concert tour, February 2013
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