page_title: Tecnica Group
section_title: History
hierarchical_section_title: Tecnica Group / History
caption_attribution_description: English: Press preview, OutDoor 2018
context_page_description: Tecnica Group is a sportswear manufacturer from Giavera del Montello, Treviso, Italy. Tecnica Group brands include Tecnica, Nordica, Moon Boot, Rollerblade, Lowa, and Blizzard Sport. The Group covers the sport fields of Alpine Ski, Lifestyle, Outdoor Sports, and gliding Sports.
context_section_description: Tecnica Group was established in the 1960s. Over the years many brands have become part of the Group and nowadays it covers various product categories, specifically skiboots, skis, outdoor and footwear, apparel and accessories, and skates.
  The Group finds its roots in the Tecnica brand, as the Group is controlled by the Tecnica founder Giancarlo Zanatta and his son Alberto.
  The “Calzaturificio Tecnica Spa” born on 1960 focusing its activity on work-boots production.  In 1970, Tecnica launched the first Moon Boot.
  On 1985 Tecnica diversified its production in the outdoor market.
  In 1993 Tecnica took over Lowa.
  With the acquisition of Dolomite (the world’s oldest existing mountain equipment brand), Tecnica Group became the 3rd Group in the winter sporting goods market (1998).
  In 2002, Tecnica Group took over Nordica, the ski brand.
  Tecnica Group decides to expand its market in the gliding sports area in 2003, taking over the Rollerblade brand.
  To strengthen the leadership in the international wintersports market, Tecnica Group acquired Blizzard in 2006, the historic Austrian ski brand.
caption: Tecnica hiking shoe
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