page_title: Cadbury
section_title: Products
hierarchical_section_title: Cadbury / Products
caption_attribution_description: English: A Cadbury Wispa chocolate bar that has been split in half. These are available in the UK.
context_page_description: Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company wholly owned by Mondelez International since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge, west London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.
  Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product.
context_section_description: Major chocolate brands produced by Cadbury include the bars Dairy Milk, Crunchie, Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp, and Fudge; chocolate Buttons; the boxed chocolate brand Milk Tray; and the twist-wrapped chocolates Heroes which are most popular around holidays, such as Christmas and Halloween.
  Creme Eggs are only sold between New Year's Day and Easter. Tony Bilborough from Cadbury told BBC Radio 5 Live: "There's something special about Creme Egg season. We long for it in those long, eggless days of summer and autumn."
  As well as Cadbury's chocolate, the company also owns Maynards and Halls, and is associated with several types of confectionery including former Trebor and Bassett's brands or products such as Liquorice Allsorts, Jelly Babies, Flumps, Mints, Black Jack chews, Trident gum, and Softmints. Global sales of Cadbury products amounted to  £491M in the 52 weeks to 16 August 2014.
  Notable product introductions include:
  1866: Cocoa Essence
  1875: Easter Eggs
  1897: Milk Chocolate and Fingers
  1905: Dairy Milk
  1908: Bournville
  1914: Fry's Turkish Delight
  1915: Milk Tray
  1920: Flake
  1923: Creme Egg (launched as Fry's)
  1926: Cadbury Dairy Milk Fruit & Nut
  1929: Crunchie (launched as Fry's)
  1938: Roses
  1948: Fudge
  1958: Picnic
  1960: Dairy Milk Buttons
  1965: Cadbury Eclairs
  1968: Aztec
  1970: Curly Wurly
  1974: Snack
  1976: Double Decker
  1976: Starbar
  1981: Wispa (relaunched 2007)
  1985: Boost
  1987: Twirl
  1992: Time Out
  1995: Wispa Gold (relaunched 2009 and 2011)
  1996: Fuse (promotional relaunched 2015)
  1999: Heroes
  2001: Brunch Bar, Dream and Flake
  2009: Dairy Milk Silk
  2010: Dairy Milk Bliss
  2011: Big Race oreo
  2012: Marvellous Creations and Crispello
  2014: Pebbles
  2014: Bubbly
  2016: Cadbury Silk Oreo
caption: A Cadbury Wispa chocolate bar that has been split in half. These are available in the UK.
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