page_title: Max (Canadian TV channel)
section_title: History
hierarchical_section_title: Max (Canadian TV channel) / History
context_page_description: Max is a Canadian French language specialty channel that is owned by Remstar Media Group, a division of Remstar. The channel primarily broadcasts entertainment programming, focusing on scripted television series and films.
  Established in 1997 as MusiMax as a joint venture between CHUM Limited and Radiomutuel, it was originally conceived as a sister network to MusiquePlus, and originally focused primarily on adult contemporary music.
context_section_description: On September 4, 1996, CHUM Limited and Radiomutuel were granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch MusiMax, described as "a national French-language specialty service designed for an adult audience that will be devoted to music in all its forms..."
  The channel launched on September 8, 1997 as MusiMax under a 50/50 joint venture between CHUM Limited and Radiomutuel. The channel focused primarily on adult contemporary music.
  In June 1999, Astral Media announced it would take over Radiomutuel and gain control of Radiomutuel's assets including MusiMax shortly thereafter. In July 2006, CTVglobemedia announced it would acquire CHUM Limited. While the company initially planned to keep MusiquePlus and MusiMax, it instead elected to sell its stakes in the networks. On April 11, 2007, Astral Media announced that it would be acquiring the remaining 50% in MusiMax and MusiquePlus from CHUM Limited, giving it majority ownership. The sale was completed on June 30, 2007.
  On March 4, 2013, following the Competition Bureau's approval of Bell Media's takeover of Astral, Bell announced that it would sell MusiquePlus, MusiMax, and Family and its three sister networks in an attempt to relieve CRTC concerns regarding the takeover. On December 4, 2013, Remstar, owners of the French television system V, announced that it would acquire MusiquePlus and MusiMax for an undisclosed amount through its subsidiary V Media Group. On September 11, 2014, the CRTC approved the sale. The acquisition is valued at $15.5 million; to fund the purchase, Remstar will sell 15% stakes in V Media to the Caisse, Fonds de solidarité FTQ and a third unannounced investor, and sell $1.5 million in advertising time across MusiquePlus and MusiMax to Bell. Remstar also successfully applied to have the amount of music-oriented programming the channel must air reduced to 80%. The sale was closed on September 16, 2014.
  On August 29, 2016, MusiMax rebranded as Max, switching to a general entertainment format.
caption: Second logo introduced to more closely resemble the logo of its English sister-station, MuchMoreMusic