page_title: Shin Godzilla
section_title: Marketing
hierarchical_section_title: Shin Godzilla / Release / Marketing
caption_attribution_description: 日本語: JA08MC スターフライヤー シン・ゴジラジェット English: JA08 MC Star Flyer Shin Godzilla Jet Jet
context_page_description: Shin Godzilla is a 2016 Japanese kaiju film directed by Hideaki Anno and Shinji Higuchi, with a screenplay by Anno and special effects by Higuchi. Produced by Toho Pictures and Cine Bazar and distributed by Toho, it is the 31st installment in the Godzilla franchise, the 29th Godzilla film produced by Toho, Toho's third reboot of the franchise, and the first film in the franchise's Reiwa period. The film stars Hiroki Hasegawa, Yutaka Takenouchi, and Satomi Ishihara. In the film, politicians struggle with bureaucratic red tape in order to deal with the sudden appearance of a giant monster that evolves whenever it is attacked.
  In December 2014, Toho announced plans for a new domestic Godzilla film. Anno and Higuchi were announced as the directors in March 2015. Principal photography began in September 2015 and ended in October 2015. Inspiration for the film was drawn from the Fukushima Daiichi nuclear disaster and the 2011 Tōhoku earthquake and tsunami.
  Shin Godzilla premiered at the Hotel Gracery in Shinjuku, Tokyo on July 25, 2016, and was released nationwide on July 29, 2016, in IMAX, 4DX, and MX4D. It received acclaim from Japanese critics and mixed reviews from Western critics.
context_section_description: In November 2015, without any prior announcement, Toho screened a promo reel at the American Film Market for a potential sale for overseas markets, marketing the film (for a while) as Godzilla: Resurgence. In December 2015, Toho unveiled the film's first teaser trailer and teaser poster revealing Toho's new Godzilla design and the film's July 29, 2016, release date. Chunichi Sports reported the size of the new Godzilla to be 118.5 metres (389 ft) tall, over 10 metres (33 ft) taller than Godzilla (2014), but not taller than Godzilla from King of the Monsters. Shin is the second tallest live action Godzilla in history.
  In January 2016, images of the Godzilla suit were leaked online. In late March 2016, it was announced that Toho's Godzilla and Anno's Evangelion intellectual properties will form a "maximum collaboration" for merchandise in April 2016. In mid-April 2016, Toho revealed the complete design of the new Godzilla and that it is a completely CG-generated character, as well as a new trailer, details regarding the principal and supporting characters, and that the film will be released in IMAX, 4DX, and MX4D formats for its domestic release.
  For summer 2016, the Namja Town amusement park held special Godzilla cross-promotion activities. The park unveiled a new virtual reality game, the food court produced kaiju-inspired food dishes,  and a Godzilla foot on display as though it had crashed through the roof of the attached Sunshine City Alpa shopping center. Sports equipment manufacturer Reebok released limited-edition Godzilla sneakers featuring a black reptilian skin pattern and either red or glow-in-the-dark green coloring in Japan. In early 2017, Universal Studios Japan featured a temporary 4D Shin Godzilla attraction as part of its Universal Cool Japan 2017 program as well as the addition of music from the film to the tracklist of the Hollywood Dream – The Ride roller coaster.
caption: StarFlyer Shin Godzilla jet (JA08MC)
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