page_title: Andrés Useche
section_title: Career
hierarchical_section_title: Andrés Useche / Career
caption_attribution_description: English: Actor Jennifer Lawrence and writer/director Andres Useche
context_page_description: Andrés Useche is an award-winning Colombian American writer, film director, graphic artist, singer-songwriter and activist.
context_section_description: In the late 1990s, Useche also scored documentaries and wrote, directed, edited, scored and starred in Vana Espuma (1998), a 25-minute film adaptation of his graphic novel. The film had a minuscule $100 budget but won the Best Fiction Film, Best screenplay and Best actress César Awards, along with other nominations for Useche for Best Actor and Best Music.
  After graduating as a visual designer with emphasis on Film from the Universidad de Caldas, Useche moved to the Los Angeles, California to work as a screenwriter, eventually becoming a United States citizen.
  Andres taught screenwriting, film directing and editing in the university and international festival contexts.
  
   
  In 2008, in support of Sen. Barack Obama's presidential campaign, Useche wrote, performed and co-directed in the viral video "Si Se Puede Cambiar", a Spanish language music video also directed by Eric Byler and Warren Fu, which debuted on YouTube on February 22, from the group United For Obama. On April 8, 2008, "Si Se Puede Cambiar" was chosen by YouTube to represent Obama in the first ever "Trendsetter Tuesday". The video was featured on the main page of the site along with videos about the other remaining US presidential candidates. "Si Se Puede Cambiar" quickly reached over 400,000 views and maintained a rating of 4/5 stars, beating the scores for the Hillary Clinton and John McCain videos. The video had been watched in 193 countries. Versions of the video with subtitles in German, French, Chinese, Vietnamese, Korean and Arabic have also been released. Subsequently, Andres directed another music video, this time singing in English, to support Barack Obama during the general elections. With United for Obama, he collaborated on several other voter-outreach videos aimed at different minorities.
  Through 2008 Andrés gave television, radio and newspaper interviews in which he promoted Obama's campaign.
  On December 29, a live TV news program reported Andrés Useche had been tapped to sing at the Presidential Inaugural Ball and Gala "We The People" at Capitol Hill, Washington, D.C., on January 20, 2009.
  Andres was also confirmed to perform at The Latino Inaugural Gala to be held at the Hall of the Americas / The Organization of American States (OAS) across the street from White House grounds on January 19, 2009.
  On September 9, 2009, a 96.3 FM Colombian radio special featuring an Andres Useche career retrospective, mentioned Useche's stated intention to direct another film in Colombia.
  In 2010 Andrés Useche directed The Cove:"My Friend is..." in which he joined forces with Oscar-winning producer Fisher Stevens, Lina Esco, Jennifer Aniston, Ben Stiller, Robin Williams, Hayden Panettiere, Paul Rudd, Naomi Watts, Courteney Cox, Mariska Hargitay, Woody Harrelson, Jason Mraz, James Gandolfini, John Leguizamo, Evan Handler, Rob Morrow, Tamlyn Tomita, Carrie Ann Inaba, Chris Tashima, Russell Simmons, James Kyson Lee and Richard Kind among other talented artists.
   Andres also worked as composer, co-writer and co-editor on the project.
  In response to the passing of Arizona SB 1070, Andres Useche wrote and recorded the song "Marching into the Light". On May 19, 2010 he traveled to Phoenix, performing the song and joining marches protesting the law. Images from the rallies and subsequent travels around the country appear in the music video for Marching into the Light, also directed by Andres and dedicated to the memory of Tam Tran and Cinthya Felix, two recently deceased DREAM Act activists from UCLA. Andres also took to the airways speaking on various TV news programs to denounce what he felt was racial profiling implicit in the law and called for compassion, unity and comprehensive immigration reform in the United States. The Obama administration also opposed Arizona SB 1070 and the bill was blocked at the federal level. Republican Arizona State Sen. Russell Pearce, who had been the architect of the controversial senate bill, was voted out of office in a special recall election.
  In 2010, Andres continued live performances of "Marching into the Light" supporting immig
caption: Actress Jennifer Lawrence and Useche
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