page_title: Babyshop
section_title: History
hierarchical_section_title: Babyshop / History
caption_attribution_description: English: Store Image
context_page_description: Babyshop is a children's retail store and the first company under Landmark Group. The company serves 19 countries with over 235 stores, and has over 4.8 million customers. The store focuses on children's products for ages 0 to 16 and sells major brands including Barbie, Disney, Philips AVENT, Fisher-Price, Chicco, Juniors, Giggles, Graco, Lego, Joie, Hauck, and Ferrari. Over and above its physical stores, Babyshop also retails around 20,000 products online through its E-commerce site, which was launched on November 24, 2016. and caters to users from UAE, Saudi, Bahrain and Kuwait.
context_section_description: In 1973, Babyshop was founded by Mukesh Jagtiani in Bahrain. In 1990, Babyshop expanded to the UAE with its first store in Sharjah. In 2005, the company increased its focus on child safety and began raising awareness. In cooperation with the Roads and Transport Authority, Babyshop began adding child seats to taxis in Dubai for the “Child Safety First” campaign of 2011. The three-month campaign focused on raising awareness of child safety during daily travel. In 2012, Babyshop backed a survey conducted by AC Nielsen regarding parental concerns of child safety, which resulted in roadshows to educate people on child safety.
  Babyshop released a book, "Mom's Little Secret," in 2015 to advise expecting mothers and give tips through toddlerhood. The book featured 27 contributors and more that 40 articles.
caption: Babyshop Store
exif: {"Image Make": "NIKON CORPORATION", "Image Model": "NIKON D800", "Image Orientation": "Horizontal (normal)", "Image XResolution": "300", "Image YResolution": "300", "Image ResolutionUnit": "Pixels/Inch", "Image Software": "Adobe Photoshop CS6 (Macintosh)", "Image DateTime": "2015:02:04 12:07:01", "Image Artist": "RASHID PRIME", "Image Copyright": "RASHID PRIME", "Image ExifOffset": "272", "Thumbnail Compression": "JPEG (old-style)", "Thumbnail XResolution": "72", "Thumbnail YResolution": "72", "Thumbnail ResolutionUnit": "Pixels/Inch", "Thumbnail JPEGInterchangeFormat": "1078", "Thumbnail JPEGInterchangeFormatLength": "9392", "EXIF ExposureTime": "1/125", "EXIF FNumber": "9/2", "EXIF ExposureProgram": "Manual", "EXIF ISOSpeedRatings": "400", "EXIF SensitivityType": "Recommended Exposure Index", "EXIF ExifVersion": "0221", "EXIF DateTimeOriginal": "2015:02:03 13:43:38", "EXIF DateTimeDigitized": "2015:02:03 13:43:38", "EXIF ShutterSpeedValue": "870723/125000", "EXIF ApertureValue": "86797/20000", "EXIF ExposureBiasValue": "0", "EXIF MaxApertureValue": "3", "EXIF MeteringMode": "Pattern", "EXIF LightSource": "Tungsten (incandescent light)", "EXIF Flash": "Flash did not fire, compulsory flash mode", "EXIF FocalLength": "31", "EXIF SubSecTime": "10", "EXIF SubSecTimeOriginal": "10", "EXIF SubSecTimeDigitized": "10", "EXIF ColorSpace": "Uncalibrated", "EXIF ExifImageWidth": "3000", "EXIF ExifImageLength": "2002", "EXIF FocalPlaneXResolution": "16780511/8192", "EXIF FocalPlaneYResolution": "16780511/8192", "EXIF FocalPlaneResolutionUnit": "3", "EXIF SensingMethod": "One-chip color area", "EXIF FileSource": "Digital Camera", "EXIF SceneType": "Directly Photographed", "EXIF CVAPattern": "[2, 0, 2, 0, 0, 1, 1, 2]", "EXIF CustomRendered": "Normal", "EXIF ExposureMode": "Manual Exposure", "EXIF WhiteBalance": "Manual", "EXIF DigitalZoomRatio": "1", "EXIF FocalLengthIn35mmFilm": "31", "EXIF SceneCaptureType": "Standard", "EXIF GainControl": "Low gain up", "EXIF Contrast": "Normal", "EXIF Saturation": "Normal", "EXIF Sharpness": "Normal", "EXIF SubjectDistanceRange": "0", "EXIF BodySerialNumber": "8037087", "EXIF LensSpecification": "[24, 70, 14/5, 14/5]", "EXIF LensModel": "24.0-70.0 mm f/2.8"}