page_title: Plain tobacco packaging
hierarchical_section_title: Plain tobacco packaging
caption_attribution_description: This is packaging artwork for Cigarette packets in Australia. Further details: This is a sample Australian cigarette packet showing controversial, and world leading, health warnings, which were made mandatory after Federal Legislation passed in December 2012. These warnings are intended to reduce cigarette smoking in Australia and to counteract the effect of advertising. This is packaging artwork for Plain tobacco packaging. Further details: This is an example of an Australian cigarette packet. Plain packaging has been mandatory since 2012; the packet must be a standard drab brown colour with standardised font style, with no branding, logos or imagery. Required health warnings and images also must be displayed.
context_page_description: Plain tobacco packaging, also known as generic, neutral, standardised or homogeneous packaging, is packaging of tobacco products, typically cigarettes, without any branding, including only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps. The appearance of all tobacco packs is standardised, including the colour of the pack.
  The removal of branding on cigarette packaging is a regulation of nicotine marketing and aims to deter smoking by removal of positive associations of brands with the consumption of tobacco. It also aims to remove an available avenue of brand advertising for cigarette companies.
  Australia was the first country in the world to introduce plain packaging, with all packets sold from 1 December 2012 being sold in logo-free, drab dark brown packaging. There has been opposition from tobacco companies to plain packaging laws, some of which have sued the Australian government. Since the Australian government won the court cases, several other countries have enacted plain packaging laws.
context_section_description: Plain tobacco packaging, also known as generic, neutral, standardised or homogeneous packaging, is packaging of tobacco products, typically cigarettes, without any branding (colours, imagery, corporate logos and trademarks), including only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps. The appearance of all tobacco packs is standardised, including the colour of the pack.
  The removal of branding on cigarette packaging is a regulation of nicotine marketing and aims to deter smoking by removal of positive associations of brands (including design and symbol) with the consumption of tobacco. It also aims to remove an available avenue of brand advertising for cigarette companies.
  Australia was the first country in the world to introduce plain packaging, with all packets sold from 1 December 2012 being sold in logo-free, drab dark brown packaging.  There has been opposition from tobacco companies to plain packaging laws, some of which have sued the Australian government.  Since the Australian government won the court cases, several other countries have enacted plain packaging laws.
  Plain packaging was included in guidelines to the WHO Framework Convention on Tobacco Control (WHO FCTC). On 31 May 2016, on World No Tobacco Day, the WHO called on governments to get ready for plain packaging of tobacco products.
caption: Plain cigarette packaging, as required in Australia since 2012: the pack has an olive drab colour, with the brand name printed in a standard font and size – no logo, other colour or branding allowed.
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