page_title: List of cults of personality
section_title: Brazil
hierarchical_section_title: List of cults of personality / Brazil
caption_attribution_description: Português: Propaganda do Estado Novo (Brasil), mostrando Getúlio Vargas ao lado de crianças. English: A 1938 propaganda of the New State depicting Brazilian President Getúlio Vargas flanked by children.
context_page_description: This is a list of regimes of countries or individual leaders around the world which have been discussed in the media or academia as having created a cult of personality. A cult of personality uses various techniques, including mass media, propaganda, the arts, patriotism, and government-organized demonstrations and rallies to create a heroic image, of a leader, often inviting worshipful behavior through uncritical flattery and praise.
context_section_description: During the Vargas Era, the Brazilian Department of Information and Propaganda (DIP) promoted a Messiah-style image of Brazilian dictator Getúlio Vargas by broadcasting propaganda every day and by showing him as "saviour of the Brazilian people".
  In recent years there has been a growing cult of personality in modern Brazil around the former Brazilian president Luiz Inácio Lula da Silva, promoted by the Workers' Party and more recently, around Jair Bolsonaro, promoted by right-wing militants.
caption: Propaganda poster depicting Getúlio Vargas made during the New State dictatorship
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