page_title: Spider-Man (2018 video game)
section_title: Release
hierarchical_section_title: Spider-Man (2018 video game) / Release
caption_attribution_description: Stephen Oyoung speaking at the 2018 San Diego Comic Con International, for &quot;Marvel Games&quot;, at the San Diego Convention Center in San Diego, California. Please attribute to Gage Skidmore if used elsewhere.
context_page_description: Marvel's Spider-Man is a 2018 action-adventure game developed by Insomniac Games and published by Sony Interactive Entertainment. Based on the Marvel Comics superhero Spider-Man, it is inspired by the long-running comic book mythology and adaptations in other media. In the main storyline, the super-human crime lord Mister Negative orchestrates a plot to seize control of New York City's criminal underworld. When Mister Negative threatens to release a deadly virus, Spider-Man must confront him and protect the city while dealing with the personal problems of his civilian persona, Peter Parker.
  Gameplay is presented from the third-person perspective with a primary focus on Spider-Man's traversal and combat abilities. Spider-Man can freely move around New York City, interacting with characters, undertaking missions, and unlocking new gadgets and suits by progressing through the main story or completing tasks. Outside the story, the player is able to complete side missions to unlock additional content and collectible items. Combat focuses on chaining attacks together and using the environment and webs to incapacitate numerous foes while avoiding damage.
context_section_description: Spider-Man was released worldwide on September 7, 2018, exclusively for PlayStation 4. Customers who pre-ordered the game were given instant access to some unlockable, in-game features, including alternative costumes (Spider-Punk, Iron Spider, and the Velocity Suit, the latter designed by comic book artist Adi Granov), skill points to unlock abilities, the spider-drone, a Spider-Man theme featuring artwork by Granov, and a user avatar for the PlayStation software. Special versions of the game were also made available; the "Digital Deluxe" version includes access to The City that Never Sleeps' three story-based DLC chapters and a limited-edition Spider-Man pin for pre-orders of this version in the U.S. and Canada. The Collector's Edition includes The City that Never Sleeps DLC, a custom steelbook case for the game, an artbook containing concept and unreleased art, a white spider sticker, and a Spider-Man statue created by Gentle Giant. Sony also released a limited-edition red PlayStation 4 Pro bearing the Spider-Man emblem and including the standard version of the game. Spider-Man: Game of the Year Edition was released on August 28, 2019, containing the game and The City that Never Sleeps DLC.
  The game has been referenced or promoted in various other media. "Be Greater", a 90-second advertisement highlighting Spider-Man's battle against foes including Rhino and Scorpion was run during the 2018 NFL Kickoff Game, which had approximately 19.5 million viewers. PlayStation marketing head Eric Lempel said it was among the most expensive advertisements the company had ever run. In addition, videos showing features of the game narrated by characters including J. Jonah Jameson were released and artist Alex Ross was engaged to paint a custom cover for an issue of Game Informer. In New York City, a subway train was fully converted with Spider-Man marketing materials, including a full advertisement across the exterior, Spider-Man chairs and posters, and advertisements for the Daily Bugle. Shortly before the game's release, some fans were critical of marketing images of an early and later build of the game, both of which showed the same scene but the latter showed a smaller puddle of water than the former. Insomniac community director James Stevenson personally replied, confirming that there was no visual downgrade. Insomniac later parodied the criticism by offering cartoon puddle stickers for use in the game's photo mode. Shortly after release, Jacinda Chew offered to remove an in-game marriage proposal requested by a fan after it was revealed the relationship had since ended. The fan chose to retain the message, saying "I just want to see someone get married, through that thing".
caption: Stephen Oyoung, voice actor for Mister Negative, promoting Spider-Man at the 2018 San Diego Comic-Con
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