page_title: KFC
section_title: Malaysia
hierarchical_section_title: KFC / Operations / Asia / Malaysia
caption_attribution_description: English: KFC Rice Set (Malaysia) and Chicken Nuggets.
context_page_description: KFC is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken. It is the world's second-largest restaurant chain after McDonald's, with 22,621 locations globally in 150 countries as of December 2019. The chain is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut, Taco Bell, and WingStreet chains.
  KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast-food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders", Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising to this day. However, the company's rapid expansion overwhelmed the aging Sanders, and he sold it to a group of investors led by John Y. Brown Jr. and Jack C. Massey in 1964.
context_section_description: Being one of its largest overseas markets, the Malaysian KFC traces its origin from  January 1, 1973 from its first outlet in Jalan Tunku Abdul Rahman, Kuala Lumpur. In 2016, the brand has been crowned as the largest fast-food chain in Malaysia and dominating 45% of the local Fast-Food Market shares with its traditional rival, McDonald's following in second, while its sister restaurant, Pizza Hut spotting at the third place. By 2018, the restaurant has established a strong presence in the country, estimated to serve almost an equal proportion with the total population of Malaysia with 25 million customers every month by its 14,000 employees.
  Similar to other international KFC markets, the Malaysian KFC also featuring various localized and seasonal food items in addition to the universal KFC Menu. The Malaysian KFC customarily offers two types of fried chicken: Original and Hot & Spicy, moreover, other types of fried chickens and food products are also being periodically introduced to the local consumers. Among other common year-long regional items unique to the Malaysian market includes colonel rice (derived from the local chicken rice), rice congee, popcorn chicken (offered in original and hot & spicy variants), wrap, cheesy potato wedges, gula melaka vanilla pudding, white coffee and teh tarik. Malaysians mostly prefer dark meat cuts, a divergent from the American KFC that observed white meat in higher demand. Furthermore, being a predominantly Muslim-country, all meats are slaughtered in accord to the Halal-method under the supervision of Shariah Advisory Council and the Department of Islamic Development Malaysia.
  The KFC business design in Malaysian is generally offering a mid-range dining option to cater the predominantly middle-class Malaysian population. The premise is typically large in area and able to accommodate the dining culture commonly practiced among the Malaysian society, a contrast to the primarily takeout model seen in the American market. Many of the Malaysian KFC also operate round the clock, offering drive-through and delivery service.
  As of 2018, QSR Brands (M) Holdings Bhd, the shareholder of the company in Malaysia is also responsible on managing 810 KFC outlets across Malaysia, Singapore, Brunei and Cambodia, with more than 700 of these outlets are being located domestically in Malaysia, hence making the country one of the largest global market for the fast-food chain. The chain has been witnessed rapid expansion since the opening of its 250th Malaysian outlet on May 8, 1998 located in Petronas Twin Towers, the 500th branch in Subang launched on January 15, 2011, and the 700th restaurant in Seremban on September 18, 2018.
  Additionally, the QSR Brands is also in change on handling 380 Pizza Hut outlets in Malaysia and 80 in Singapore, similar to some international developments, many of these restaurants are being traditionally combined together with a KFC premise. The company is estimated earn MYR5 billion in revenue for KFC and Pizza Hut throughout the region in 2018, up from MYR4.56 billion (2017) and MYR4.24 billion (2016), the period recorded the company earned a profit of MYR182.98 million and MYR113.44 million in 2017 and 2016 respectively.
  In 1995, Projek Penyayang KFC was founded in an effort to provide food to more than 150 orphanages every quarter. The social service by the restaurant was then extended by the introduction of Tabung Penyayang Fund in 1997, Add Hope Malaysia in 2006 and Add Hope Worldwide in 2007 as means to aid the local and international community.
  The chain is also one of the earliest fast-food eateries in Malaysia to employ people with different abilities from its outlet in Jalan Imbi, Kuala Lumpur on November 15, 1986 (has since relocated to Sentul Raya, Jalan Ipoh in 1992).
  From the first fully operated KFC in the world run by speech-and hearing-impaired staff in Kuala Lumpur, the operation has expanded to its Malaysian operation in Tanjung Aru (Kota Kinabalu) and Saujana (Kuching) outlets in 1996.
  Similarly, the model has also being adopted by several KFC eateries 
caption: 2 pieces of "Hot & Spicy" Chicken combo served with colonel rice, coleslaw and Thai chili sauce; with KFC Chicken nuggets with sour cream sauce on the upper left side of the image. Akin to most Asian markets, the Malaysian KFC similarly offered rice in its menu since 2010. Embracing the local culinary tradition, the Malaysian KFC rice draws its inspiration from the local Hainanese chicken rice. Additionally, the KFC chicken nuggets also traced its origin from Malaysia before being expanded to many international outlets.
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