page_title: Parafora (album)
section_title: Release and promotion
hierarchical_section_title: Parafora (album) / Release and promotion
caption_attribution_description: English: Greek singer Sakis Rouvas performing at Panathinaiko Stadium for the environment
context_page_description: Parafora is the 13th studio album by Greek recording artist Sakis Rouvas and 15th album overall. It was released by Minos EMI in Greece and Cyprus on 14 December 2010 and distributed digitally ten days later to all Eurozone countries and elsewhere. Along with the standard retail edition, a special edition was also sold, which included a bonus pictorial fan magazine with lyrics.
  Recording dates for the album lasted over one year and concluding in November 2010. Rouvas collaborated with several songwriters and producers, including previous collaborators Dimitris Kontopoulos and Natalia Germanou and the rest mostly new collaborators, including recent hit makers Freakchild, Playmen, and Beetkraft. Rouvas continues to serve as executive producer and financier, a role he had adopted since 2006. The release offers new sounds and themes for Rouvas, while still focusing on his established pop, rock, and electronic genres. There are a total of 15 tracks as well as four music videos of the first three singles all on an Enhanced CD.
context_section_description: In 2009, "Spase To Hrono" and "Pio Dinata" a Greek-language remix of his 2009 Eurovision Song Contest entry "This Is Our Night" along with tracks from the reissue of the same name of Irthes, were released physically as an extended play titled Spase To Hrono. In addition to this, Rouvas appeared on several shows and radio stations in promotion of the album and singles. He performed "Emena Thes" at the 2010 MAD Video Music Awards. He performed the songs "Spase To Hrono", "+ Se Thelo", and "This Is Our Night" at the Mykonos Xlsior Festival for gay pride on 27 August and was also scheduled to perform at the first Εurovoice on 23 September, as one of four celebrities along with performers Enrique Iglesias, Anastacia, and host Pamela Anderson, although his appearance was later canceled one day prior to the event due to undisclosed issues. On The X Factor, where Rouvas has been the presenter since the first season in 2008, he performed "Spase To Hrono" in the second season and later performed "Parafora" in the third season première. Additionally, that episode was partially Rouvas themed, with several contestants performing his hits, while "Emena Thes" was performed by another contestant on a later date. On the 11 December episode, Parafora was exhibited and discussed. On 2 February, Rouvas was one of eight main acts participating in the first MADWalk, an equivalent to the international Fashion Rocks, where he represented Celia Kritharioti Haute Couture and performed "I Dio Mas" and "Gia Mas". Models Vicky Kaya and Doukissa Nomikou were also featured in his performance. On The X Factor semi-final on 4 February 2011, Rouvas performed the songs "Nekros Okeanos", "I Dio Mas", and "Gia Mas" and a special tribute video of his best X Factor moments was played. Rouvas was the first guest ever on Vrady Me Ton Petro Kostopoulo in October 2010. He additionally did a radio interview with Rythmos 94,9 who promoted the release of "Spase To Hrono". The release of "Parafora" and the album preview were conducted by Love Radio 97,5. As he had also done in 2009, in collaboration with Love Radio Rouvas presented Sakis Live in Love on the eve of Valentine's Day at Athens Arena. Rouvas performed a medley of the dance hits from the album as well as + Se Thelo at the 2011 MAD Video Music Awards in a Mission Impossible-style theme where he ascended from the ceiling onto the secondary stage with a wire, with his arms covered in henna tattoos and a dance troop dressed as aliens on the main stage where he eventually joined. His performance was the most acclaimed of the night. He was also featured on the cover of the magazines Status, 7Meres TV, Cosmopolitan, Down Town, Esquire, It's Me Super, Marie Claire, Life Style, Tiletheatis, X Magazine, People, and Nitro and also gave interviews to Sunday Ethnos and Glow.
  Rouvas also promoted the album through his account on the social networking sites Twitter and Facebook, where he began trending the album. From 10 December 2010, Rouvas began posting roughly 30-second teasers of the tracks up until the album's release. He had announced a "surprise" for his fans at 20:00h, beginning with "I Dio Mas" and "Nekros Okeanos".  The following day he did the same with "Tipikes Epafes" and "Gela", then "I Akri Tis Klostis" and "Kalokairi Kai Fos" the day after that, concluding with "Agapise Me" and "To Allo Sou Miso" on the eve of the album's release. He placed the remaining four tracks, "Gia Mas", "S'agapao Kai Fevgo", "An Pote" and "Proti Nihta" online as well in the following two days. There was a high demand for Rouvas' song samples, causing "mayhem" on the internet. On 11 December the official television advertisement for the album was released.
  Trident continued to sponsor Rouvas' works. In March 2010 Trident held a contest, the largest ever of its kind, called "Spase to hrono me ton Saki Rouva kai Trident" (Shatter time with Sakis Rouvas and Trident) in promotion of the first single as well as Trident Senses. The ultimate winner would get the opportunity to spend 48 hours with Rouvas, ten would get to be featured in h
caption: Rouvas described the album as the greatest of his career.
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