page_title: Levi Strauss & Co.
section_title: Later developments (2000–present)
hierarchical_section_title: Levi Strauss & Co. / History / Later developments (2000–present)
caption_attribution_description: Flagship in Time Square
context_page_description: Levi Strauss & Co. is an American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in May 1853 when German immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. The company's corporate headquarters is located in Levi's Plaza in San Francisco.
context_section_description: In 2002, Levi Strauss began a close business collaboration with Walmart, producing a special line of "Signature" jeans and other clothes for exclusive sale in Walmart stores until 2006.
  Levi Strauss leads the apparel industry in trademark infringement cases, filing nearly 100 lawsuits against competitors since 2001. Most cases center on the alleged imitation of Levi's back pocket double arc stitching pattern (U.S. trademark #1,139,254), which Levi filed for a trademark in 1978. Levi's has successfully sued Guess, Polo Ralph Lauren, Esprit Holdings, Zegna, Zumiez, and Lucky Brand Jeans, among other companies.
  In 2002, the company closed its Valencia Street plant in San Francisco, which had opened the same year of the city's April 1906 earthquake. By the end of 2003, the closure of Levi's last U.S. factory in San Antonio ended 150 years of jeans made in the USA. Production of a few higher-end, more expensive styles of jeans resumed in the US several years later.
  By 2007, Levi Strauss was again profitable after declining sales in nine of the previous ten years. Its total annual sales, of just over $4 billion, were $3 billion less than during its peak performance in the mid-1990s. After more than two decades of family ownership, rumors of a possible public stock offering were floated in the media in July 2007.
  In 2009, it was noted in the media for selling jeans on interest-free credit, due to the global recession. In 2010, the company partnered with Filson, an outdoor-goods manufacturer in Seattle, to produce a high-end line of jackets and workwear.
  In 2011, the firm hired Chip Bergh as the president and chief executive of the brand.
  On May 8, 2013, the NFL's San Francisco 49ers announced that Levi Strauss & Co. had purchased the naming rights to their new stadium in Santa Clara, California. The naming-rights deal called for Levi's to pay $220.3 million to the city of Santa Clara and to the 49ers over twenty years, with an option to extend the deal for another five years for around $75 million. As of 2016, Levi Strauss Signature jeans are sold in 110 countries.
  In 2016, the company reported revenues of $4.6 billion.
  On July 13, 2017, Levi Strauss heir Bill Goldman died in a private plane crash near Sonoma, California.
  In 2017, Levi Strauss & Co. released a "smart jacket", an apparel they developed in partnership with Google. After two years of collaboration, the result was a denim jacket set at $350.
  In March 2019, Levi's debuted on the New York Stock Exchange under the ticker “LEVI”. Levi Strauss valued at $6.6 billion as IPO prices above target.
  In 2020, Levi Strauss & Co. are expected to have completely replaced chemical usage to lasers in order to cut and design ripped parts of jeans. In December 2019, the Engage for Good (formerly Cause Marketing Forum) organization awarded the company the Golden Halo Award for 2020 alongside Habitat for Humanity for their advancements in corporate social impact.
caption: Flagship Store in Times Square, New York City
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