page_title: Edward Ruscha
section_title: Southern California
hierarchical_section_title: Edward Ruscha / Work / Southern California
caption_attribution_description: English: Cover of Twentysix Gasoline Stations by Edward Ruscha
context_page_description: Edward Joseph Ruscha IV is an American artist associated with the pop art movement. He has worked in the media of painting, printmaking, drawing, photography, and film. Ruscha lives and works in Culver City, California.
context_section_description: Although Ruscha denies this in interviews, the vernacular of Los Angeles and Southern California landscapes contributes to the themes and styles central to much of Ruscha's paintings, drawings, and books. Examples of this include the publication Every Building on the Sunset Strip (1966), a book of continuous photographs of a two and one half mile stretch of the 24 mile boulevard. In 1973, following the model of Every Building on the Sunset Strip, he photographed the entire length of Hollywood Boulevard with a motorized camera. Also, paintings like Standard Station (1966), Large Trademark (1962), and Hollywood (1982) exemplify Ruscha's kinship with the Southern California visual language. Two of these paintings, Standard and Large Trademark were emulated out of car parts in 2008 by Brazilian photographer Vik Muniz as a commentary on Los Angeles and its car culture.
  His work is also strongly influenced by the Hollywood film industry: the mountain in his Mountain Series is a play on the Paramount Pictures logo; Large Trademark with Eight Spotlights (1962) depicts the 20th Century Fox logo, while the dimensions of this work are reminiscent of a movie screen; in his painting The End (1991) these two words, which comprised the final shot in all black-and-white films, are surrounded by scratches and streaks reminiscent of damaged celluloid. Also, the proportions of the Hollywood print seems to mimic the Cinemascope screen (however, to make the word "Hollywood", Ruscha transposed the letters of the sign from their actual location on the slope of the Santa Monica Mountains to the crest of the ridge).
  Ruscha completed Large Trademark with Eight Spotlights in 1961, one year after graduating from college. Among his first paintings (SU (1958–1960), Sweetwater (1959)) this is the most widely known, and exemplifies Ruscha's interests in popular culture, word depictions, and commercial graphics that would continue to inform his work throughout his career. Large Trademark was quickly followed by Standard Station (1963) and Wonder Bread (1962). In Norm’s, La Cienega, on Fire (1964), Burning Gas Station (1965–66), and Los Angeles County Museum of Art on Fire (1965–68), Ruscha brought flames into play. In 1966, Ruscha reproduced Standard Station in a silkscreen print using a split-fountain printing technique, introducing a gradation of tone in the background of the print, with variations following in 1969 (Mocha Standard, Cheese Mold Standard with Olive, and Double Standard).
  In 1985, Ruscha begins a series of "City Lights" paintings, where grids of bright spots on dark grounds suggest aerial views of the city at night. More recently, his "Metro Plots" series chart the various routes that transverse the city of Los Angeles by rendering schematized street maps and blow-ups of its neighborhood sections, such as in Alvarado to Doheny (1998). The paintings are grey and vary in their degrees of light and dark, therefore appearing as they were done by pencil in the stippling technique. A 2003 portfolio of prints called Los Francisco San Angeles shows street intersections from San Francisco and LA juxtaposed one over the other.
caption: Twentysix Gasoline Stations, 1963, by Ruscha
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