page_title: World Branding Awards
section_title: 2017–2018 Awards
hierarchical_section_title: World Branding Awards / Award ceremonies / 2017–2018 Awards
caption_attribution_description: English: Trophies of the World Branding Awards
context_page_description: The World Branding Awards is an international award presented to global and national brands for their work and achievements in branding. The World Branding Forum, a registered global non-profit organisation based in London, organises the awards.
  There are three tiers of awards. A Global Award is presented to international brands, a Regional Award is presented to brands that are top in several countries in a particular geographic region, and a National Award is presented to brands from participating countries. The awards trophy is on display at the Museum of Brands, Packaging & Advertising in London. The award's Brand of the Year logo is a registered trademark.
  The 2015, 2016, 2017 and 2018 award ceremonies took place at Kensington Palace in London.
  In 2017, the first Animalis Edition—an award ceremony dedicated to pet and animal branding—was held in the Hofburg Palace in Vienna. It is the world's largest animal and pet branding awards ceremony. The second Animalis Edition was held at the same venue in 2019.
  In 2018, the Americas Edition of the awards—dedicated to the Americas and the Caribbean—was held at The Plaza on Fifth Avenue in New York City.
context_section_description: Over 135,000 people voted for more than 3,000 brands from 35 countries in 2017. 245 winners were awarded. The awards ceremony was held in Kensington Palace in London.
  In the same year, the Animalis edition of the awards, focused on pet and animal brands, saw 92 brands from 35 countries named Brand of the Year in a ceremony held at the Hofburg Palace in Vienna.
caption: The original World Branding Awards trophies, before they were replaced with a new design in 2016
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