page_title: Nivea
section_title: 1920s
hierarchical_section_title: Nivea / History / Timeline / 1920s
caption_attribution_description: Svenska: Samling NIVEA-burkar från 1924 till 2010
context_page_description: NIVEA is a German personal care brand that specializes in body-care. It is owned by the Hamburg-based company Beiersdorf Global AG. The company was founded on 28 March 1882, by Paul Carl Beiersdorf. In 1890, it was sold to Oscar Troplowitz. Troplowitz worked with Beiersdorf's associate, Dr Paul Gerson Unna, and the German chemist Isaac Lifschütz, developed a new skin care cream. In 1900, Lifschütz developed the first stable water-in-oil emulsion, Eucerit. This was the origin of Eucerin. Nivea comes from the Latin adjective niveus, nivea, niveum, meaning "snow-white".
  During the 1930s, Beiersdorf produced various products such as tanning oils, shaving creams, shampoo, facial cleanser, and toners. In World War II, the trademark "NIVEA" was expropriated in many countries. After the war, Beiersdorf bought the rights back. During the 1980s, the NIVEA brand expanded into a wider global market.
context_section_description: 1922: Willy Jacobsohn took over as Chairman of the Executive Board of the newly formed stock corporation. The first self-adhesive plaster was introduced under the name Hansaplast.
  In 1925, NIVEA remodeled its cream in a blue tin with a white logo.
  1925: NIVEA is relaunched in blue packaging.
  1928: Beiersdorf shares were listed on the Hamburg stock exchange for the first time. Over 20 production sites worldwide were already in operation.
caption: NIVEA 1924–2010.
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