page_title: Susan G. Komen for the Cure
section_title: Pinkwashing
hierarchical_section_title: Susan G. Komen for the Cure / Controversy and criticism / Pinkwashing
caption_attribution_description: Deutsch: Pink Ribbon Charity Walk 2010 im Stadion Letzigrund, Zürich English: Pink Ribbon Charity Walk 2010 in Zurich's Letzigrund Stadium
context_page_description: Susan G. Komen, formerly known as Susan G. Komen for the Cure and originally as The Susan G. Komen Breast Cancer Foundation, often referred to as simply Komen, is the largest and best-funded breast cancer organization in the United States.
  According to the Harris Interactive 2010 EquiTrend annual brand equity poll, Komen was once one of the most trusted non-profit organizations in America. Komen's 2012 decision to discontinue funding for Planned Parenthood was controversial and brief, attracting widespread media attention and a significant decline in donations and participation at fundraising events. Komen almost immediately reversed its decision and resumed its funding of breast cancer screening and other programs at various Planned Parenthood locations. The organization has also been criticized for executive pay raises, administrative costs, affiliations with certain sponsors and claims that it used misleading statistics in advertising. In six years from 2011 to 2017 revenue declined by about 80% and a number of affiliates merged or dissolved.
  In March 2013, Komen's ranking on Charity Navigator dropped from four stars to three stars, going to two stars in 2014.
context_section_description: Komen is a key entity in the controversy over pinkwashing. The term "pinkwashing" has been used to describe two different situations; 1) organizations getting disproportionately large amounts of publicity for donating very little, and 2) organizations that use the pink ribbon to promote products that may be carcinogenic.
caption: Ribbon Branded Stadium
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