page_title: FAO Schwarz
section_title: Toys "R" Us, Inc.
hierarchical_section_title: FAO Schwarz / History / Toys "R" Us, Inc.
caption_attribution_description: English: Looking west as greeter with two flag bearers welcomes shoppers on Rockefeller Plaza
context_page_description: FAO Schwarz is an American toy brand and store. The company is known for its high-end toys, life-sized stuffed animals, interactive experiences, brand integrations, and games.
  FAO Schwarz is the oldest toy store in the United States, first opening its doors in 1862 in Baltimore before moving to New York City, where it has moved between several locations since 1870. The dance-on piano, made famous by the 1988 Tom Hanks film Big, brought national attention to the brand. FAO filed for bankruptcy twice in 2003 before temporarily shuttering the Fifth Avenue store in January 2004. In May 2009, Toys "R" Us Inc. acquired FAO Schwarz, but in 2015, it permanently closed the Fifth Avenue store. The brand was then acquired by ThreeSixty Group, who opened the new FAO Schwarz store at 30 Rockefeller Plaza in November 2018. In 2019 locations in Beijing, London and Dublin were opened.
context_section_description: In May 2009, Toys "R" Us Inc. acquired FAO Schwarz.  In 2009, Toys "R" Us subsequently put temporary FAO Schwarz boutiques in its U.S. Toys "R" Us stores for the holidays, and in October 2010, the concept was expanded into permanent boutiques in Toys "R" Us stores. In addition, FAO Schwarz-branded infant and toddler items are available in all of its Babies "R" Us stores nationwide. The company closed the Las Vegas location in January 2010, followed by its previous flagship New York store.
caption: FAO Schwarz door opening ceremony at 30 Rockefeller Plaza
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