page_title: Visual merchandising
hierarchical_section_title: Visual merchandising
caption_attribution_description: English: Serviced Cosmetics department at New Zealand department store Farmers at Centre Place shopping centre in Hamilton, New Zealand in 2013.
context_page_description: Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
  Visual merchandising traditionally occurs in brick and mortar stores using a blend of lighting, color combinations, and articles of decor to stimulate an observer and generate interest. However, many e-commerce retailers have begun to apply the techniques as well.
context_section_description: Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
  Visual merchandising traditionally occurs in brick and mortar stores using a blend of lighting, color combinations, and articles of decor to stimulate an observer and generate interest. However, many e-commerce retailers have begun to apply the techniques as well.
caption: Effective display of cosmetics help create an image of luxury
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