page_title: Video Ezy
section_title: Marketing
hierarchical_section_title: Video Ezy / Marketing
caption_attribution_description: English: Network Video in Sandringham a former Video Ezy that has been rebranded.
context_page_description: Video Ezy is an Australian-based rental and retail chain, offering DVD, Ultra HD Blu-ray, Blu-ray and Video Games and other digital content. The brand consists of fewer than 40 franchised stores within Australia and over 1200 kiosks. At its peak, Video Ezy had over 500 stores and in the 1980s and '90s, the company expanded into Asia.
  Between 2011 and 2014, Video Ezy entered the online market and launched rental kiosks. Consumer prices to rent are much lower, no membership cards are required, and DVDs, Ultra HD Blu-rays and Blu-rays can be returned to any kiosk machine nationwide.
  The now mostly defunct franchise's fall is attributed largely to the introduction of online streaming services.
context_section_description: In 1993, the Get it first time, or get it free was launched. Video Ezy re-launched their guarantee under the "Movie Guarantee" umbrella in April 2007. This includes Rental Guarantee, Price Guarantee and an Ex-Rental Guarantee.
  Video Ezy utilises rent-only releases with the "Rent It - The Only Way To Get It" campaign. Another advertising campaign used by Video Ezy is "Upsize Your Entertainment" - when a consumer rents a specific title they have the opportunity to upsize by buying a specified similar title for only $4.95–in April 2007, Video Ezy had Charlotte's Web as the rental title & Paulie as the upsize title.
  Slogans include:
  "In the Mood" (1990s)
  "Relax" (1998-2000)
  "Ezy does it" - (October 2003–present)
  "There is More to See (2000-2003)
  "The choice is Ezy" (1990s)
  "Get it first time, or get it free" - Defunct, being re-released in April 2007.
  "We have so many copies of our Rental Guarantee title, we guarantee you'll rent it now, or rent it free" - Video Ezy Rental Guarantee as of April 2007.
  "Love Movies" - (2009–present).
  "More to Love" - Current Australia slogan expanded from "Love Movies" to be more inclusive of other products in store.
  "Rent it. Buy it." - Current Singapore slogan.
  In 2000, Video Ezy launched its Fight Back campaign, using slogans such as "Sick of low interest rates?  - bank on cheap entertainment with Video Ezy. Due to the franchise nature of Video Ezy stores, each store runs their own promotions and set their own pricing.
caption: Network Video Sandringham a former Video Ezy store in Victoria that has been rebranded.
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