page_title: Edison Records
section_title: Edison disc records
hierarchical_section_title: Edison Records / Edison disc records
caption_attribution_description: English: en:Edison Records "Diamond Disc" label
context_page_description: Edison Records was one of the earliest record labels which pioneered sound recording and reproduction and was an important player in the early recording industry.
  The first phonograph cylinders were manufactured in 1888, followed by Edison's foundation of the Edison Phonograph Company in the same year. The recorded wax cylinders, later replaced by Blue Amberol cylinders, and vertical-cut Diamond Discs, were manufactured by Edison's National Phonograph Company from 1896 on, reorganized as Thomas A. Edison, Inc. in 1911. Until 1910 the recordings did not carry the names of the artists. The company began to lag behind its rivals in the 1920s, both technically and in the popularity of its artists, and halted production of recordings in 1929.
context_section_description: In October 1912 the Edison Diamond Disc Record was introduced. Edison Laboratories had been experimenting with disc records for some 3 years, as the general public seemed to prefer them to cylinders. The thick Edison Discs recorded the sound vertically in the groove at a rate of 150 grooves-per-inch (GPI) rather than the typical laterally-cut groove of around 100 GPI, which gave 10-inch Edison discs a longer playing time (up to five minutes) than laterals and could only be played to their full advantage on Edison Diamond Disc Phonographs. This combination produced audio fidelity superior to any other home record playing system of the time. However, Edison Discs and phonographs were more expensive than their competitors'. This, together with the incompatibility of the Edison system with other discs and machines, had an adverse effect on Edison's market share. Nonetheless, Edison Discs for a time became the third best selling brand in the United States, behind Victor and Columbia Records.
  With World War I various materials used in Edison Discs came in short supply, and many discs pressed during the war were made hastily and with inferior materials, notably a reformulated phenolic finishing varnish that was introduced when European chemical supplies were cut off. This resulted in problems with surface noise even on new records, and Edison's market share shrank.
  Prior to the war Edison Records started a marketing campaign, hiring prominent singers and vaudeville performers to perform alongside and alternating with Edison records of their performances played on top-of-the-line "Laboratory Model" Edison Diamond Disc Phonographs. At various stages during the performances, all lights in the theater would be darkened and the audience challenged to guess if what they were hearing was live or recorded; accounts often said that much of the audience was astonished when the lights went back up to reveal only the Edison Phonograph on stage. According to a book published by the Edison company titled Composers and Artists whose Art is Re-Created by Edison's New Art (ca. 1920), the first such comparison test or "tone test" as Edison copywriters referred to them, took place at Carnegie Hall on April 28, 1916 with Marie Rappold of the Metropolitan Opera providing the live vocal performance.
  After the war, disc quality improved substantially as better quality ingredients became available again, and in the brief postwar boom Edison regained status in the industry. Sales for Edison discs peaked in 1920, but declined incrementally thereafter. In 1926, an attempt at reviving interest in the Edison Disc was with a 450-GPI long-playing disc, acoustically recorded and still spinning at 80 rpm, with times of 24 minutes per 10-inch disc and 40 for a 12-inch disc, but problems occurred (notably with broken groove walls and overall low volume, often only 40% of that of the regular discs), and the disc failed. In August 1927, discs began to be electrically recorded, making Edison the last major label to adopt electrical recording (over two years after Victor, Columbia, and Brunswick had converted from acoustical recording). Concurrently, Edison tried to freshen its catalogues by recording popular dance bands such as those of B. A. Rolfe and Harry Reser (whose "Six Jumping Jacks" group appeared on Edison as "Earl Oliver's Jazz Babies"), the Goldman Band conducted by founder Edwin Franko Goldman, jazz performers Eva Taylor and Clarence Williams, and radio personalities like Vaughn De Leath and "The Radio Franks" (Frank Bessinger and Frank Wright). Classical performers who became Edison artists in the late 1920s included pianists E. Robert Schmitz and Moriz Rosenthal, violinists Arcadie Birkenholz and Erna Rubinstein, the Roth Quartet, tenors José Mojica and Giovanni Martinelli, and baritone Mario Basiola.  Despite these efforts and constant experimentation at the Edison plant and their New York studio (including moving from 79 Fifth Avenue to more modern premises at 261 Fifth Avenue in early 1929), record sales and morale continued to drop – in fact, one 
caption: Edison Records "Diamond Disc" label, "That's a Lot of Bunk", sung by Ernie Hare and Billy Jones (early 1920s)
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