page_title: Asda
section_title: Asda Smart Price
hierarchical_section_title: Asda / Brands and services / Asda Smart Price
caption_attribution_description: SmartPrice Logo
context_page_description: Asda Stores Ltd. trading as Asda, is a British supermarket retailer, headquartered in Leeds, West Yorkshire. The company was founded in 1949 when the Asquith family merged their retail business with the Associated Dairies company of Yorkshire. It expanded into the south of England during the 1970s and 1980s, and acquired Allied Carpets, 61 large Gateway Supermarkets and other businesses, such as MFI, then sold off its acquisitions during the 1990s to concentrate on the supermarkets. It was listed on the London Stock Exchange until 1999 when it was acquired by the American retail giant Walmart for £6.7 billion. Asda was the second-largest supermarket chain in Britain between 2003 and 2014 by market share, at which point it fell into third place. Since April 2019, it has regained its second-place position, behind Tesco and ahead of Sainsbury's.
  Besides its core supermarkets, the company also offers a number of other services, including financial services and a mobile phone provider that uses the existing EE network. Asda's marketing promotions are usually based solely on price, and since 2015, like its parent company, Walmart, Asda has promoted itself under the slogan "Save Money.
context_section_description: Asda Smart Price is a no-frills private label trade name. The equivalent from Tesco is Everyday Value.
  Under the new Asda management team it was decided to reintroduce the Farm Stores brand on selected fresh food products, as part of the company's plans to return and reconnect to its core founding heritage. These products include fresh meat and produce. The Farm Stores brand was officially relaunched in April 2017. In 2018, Asda announced to scrap 5p carrier bags in all stores by the end of the year.
caption: Asda's former Smart Price logo, used until 2012
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