Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization
by James D. Bamford, Benjamin Gomes-Casseres, Michael S. Robinson
Category: Business & Economics

Successful business alliances today are critical to the competitiveadvantage of many companies. Mastering Alliance Strategy presentsstate-of-the-art thinking and practices for using partnershipseffectively. This essential resource will help you understand anduse alliances better, whether you are a new or seasoned allianceprofessional, a business-development specialist, a line manager, ora top executive. The authors argue that the secrets to success lienot solely in the intricacies of a deal but also in the strategyand organization behind the deal. They draw ideas and tools fromyears of research and reporting on four elements that are key to aneffective alliance strategy: * Designing the alliance and crafting the agreement * Managing the alliance after it is launched * Leveraging a constellation of alliances * Building an internal alliance capability