Exceeding Customer Expectations: What Enterprise, Americas #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
by Kirk Kazanjian
Category: Business & Economics

The best-selling author of Making Dough examines the simple business philosophy espoused by Enterprise Rent-A-Car, which places an emphasis on both the customer and the employee, and how such principles as customer service, employee rewards, a friendly workplace, and other lessons can be applied to promote profitabililty. 30,000 first printing.