Persuasive Business Proposals: Writing to Win Customers, Clients, and Contracts
by By Sant, Tom
Category: Business & Economics , General

If you're involved in any kind of sales to other businesses or organizations, an entrepreneurial activity, or funded research, chances are that you find yourself writing proposals. Why? Because, these days, few business agreements, research grants, or government contracts are even considered without "putting it in writing" first. And you don't just want to be considered. You want to win.Persuasive Business Proposals provides a step-by-step process to help you organize, write, and deliver successful client proposals easily and inexpensively. Tom Sant's simple method will enable you to win contracts, sell projects, gain approval for new ideas, and build better relationships with the clients you already have. You'll learn how to use persuasion to great effect; organize your material and develop the proposal strategy; ensure every proposal is client-centered; create letter, formal, research, and grant proposals; and use automation to save time.Persuasive Business Proposals explains how to target key decisionmakers with language that is clear, effective, and credible. The book provides special writing suggestions, emphasizing word choice and sentence structure. You'll find numerous case studies and sample proposals from the author's work as a corporate writing consultant, which illustrate his advice and techniques. You'll even find a "proposal writer's checklist" to use to ensure that your proposal leaves nothing out.No business asset is more valuable than the ability to present your ideas clearly, effectively, and persuasively. "A good proposal can be both useful to you and to your potential client," says the author. "How useful it is depends on how carefully it's been designed, developed, and written. If you write a good proposal, you may win more than just a specific contract. You may win good will, respect, and credibility that will carry over into future business relations."