A Practical Guide to Enrollment and Retention Management in Higher Education
by Marguerite J. Dennis
Category: Education

This book offers practical advice to higher education administrators on how to develop and implement effective and efficient enrollment and retention management programs. The book offers over 500 suggestions and is the first practical guide to combine both enrollment and retention management. Dennis's book will challenge campus administrators to re-think how they conduct business on their compuses and why it is important to treat students as valued customers.