Fresh Air: Marketing Gurus on Radio
by Mark Ramsey
Category: Radio broadcasting

"The radio industry is on a collision course with its future. What's the best way to market our stations - and the industry itself as new opportunities and challenges swirl around us? Those are the questions posed to many of America's top marketing gurus who take a fresh look at our industry through their expert lenses. Fresh Air is an essential manual on marketing radio stations and the radio industry. It's a guide to successful marketing that no radio broadcaster should be without."--BOOK JACKET.