Social Psychology: Understanding Human Interaction
by By Baron, Robert A. and Byrne, Donn
Category: Psychology , General

A standard textbook on the nature and causes of individual behavior and thought in social situations. It focuses on the use of scientific method, and emphasizes the influence of a wide range of social, cognitive, environmental, cultural, and biological factors. This extensively revised edition (6th ed., 1991) adds a new chapter on Social Identity: Self and Gender. Annotation copyright Book News, Inc. Portland, Or.