The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
by By Crawford, Frederick A. and Mathews, Ryan
Category: Business & Economics , Management

Explaining why "universal excellence" can be a mistake in the business world, the authors offer a compelling argument that a corporation should focus its resources and energy on targeted goals in order to dominate in one important area, differentiate in another, and be industry par in the others. 40,000 first printing.