The Case for B2B Branding: Pulling Away from the Business to Business Pack
by Bob Lamons
Category: Business & Economics

Intel and Performance. 3M and Innovation. UPS and Reliability. Companies with the most highly developed brand images can be associated with a single attribute. Though much has been written about branding at the consumer level, B2B branding is a completely different game. But this enlightening new book delivers the secrets to success. Written by highly regarded branding authority Bob Lamons, THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable branding track records, allowing readers to learn from industry's best. It also delivers an effective seven-step process for developing a strong brand in the business-to-business segment. While competition increases, product differences are fading. Backed by relevant examples and intriguing case histories, Lamons illustrates the need for branding to be a fundamental business strategy. This thought-provoking, case-filled book is packed with practical insights, illustrations, tips, and tools that readers can immediately put into action to create stronger, more valuable brands.