What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
by By McKain, Scott
Category: Business & Economics , Customer Relations

Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.