How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
by Roman G. Hiebing, Scott W. Cooper
Category: Business & Economics

Here is everything you need to know for a disciplined, comprehensive 'real world' marketing plan to help your company thrive and grow. New chapters on locking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing add even more valuable and detailed insight into the planning process.