Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know
by By Gitomer, Jeffrey
Category: Business & Economics , Customer Relations

Proving that loyal customers are better than satisfied ones--since the latter will shop anywhere--a sales staff trainer shows readers how to produce customer loyalty through a fresh approach to customer service and how to turn customers into salespeople. Tour. IP.