Art Marketing 101: A Handbook for the Fine Artist
by By Smith, Constance
Category: Art , Reference

An accessible, practical guide providing coverage of a myriad of subjects useful to artists who would like to sell their work. Topics include business basics, number crunching, legal protection, pricing, shipping and displaying, creating and planning an exhibit, presentation finesse, marketing plans, promo pieces, and sales techniques.  Discussion also includes reps and galleries, shows and fairs, greeting cards, and the licensing industry. Checklists and recommended reading lists help readers stay on target. Annotation c. by Book News, Inc., Portland, Or.