But Wait! Theres More!: The Irresistible Appeal And Spiel Of Ronco And Popeil
by Timothy Samuelson
Category: Performing Arts

For nearly fifty years, the Popeil Brothers' and Ronco's high-energy commercials have been familiar intruders into the living rooms of America-and most homes bear evidence of their seductive visits. Countless VegOMatics, SealAMeals, Kitchen Magicians, Pocket Fishermen, and other gadgets sit tucked away in many a cupboard, giving silent testimony to the power of their broadcast salesmanship. This dynamic, colorful, and amusing volume tells the classic rags to riches story of this fascinating business whose name has become synonymous with the word "gadget." Through a witty, informative text complemented by a wealth of colorful vintage advertisements, stunning product package art, and photography that cooks, business students, graphic and industrial design mavens, and fans of popular culture will love, this book examines the inventiveness and ubiquity of Popeil products through a range of special visual and editorial features. These include: an encapsulated history of the company; annotated celbycel recreations of the most popular commercials; amusing anecdotes about the inventions; transcripts of the alluring, rapidfire sales pitches; humorous quotes; and entertaining facts. Just like the inventions themselves, this volume is "amazing!"