Destination Branding, Second Edition: Creating the unique destination proposition
by Nigel Morgan, Annette Pritchard, Roger Pride
Category: Business & Economics

Today, destination branding is one of the hottest topics amongst place marketing professionals and politicians. Many destinations - from individual cities to entire countries - are adopting branding strategies similar to those of leading household brand names in an effort to differentiate themselves and to emotionally connect with potential tourists.By focusing on a range of global case studies, Destination Branding: Creating the unique destination proposition, revised second edition, demonstrates how destinations - big and small - can successfully harness the power of branding.