The Interplay of Influence: News, Advertising, Politics, and the Mass Media (Mass Communication Series)
by By Campbell, Karlyn Kohrs and Jamieson, Kathleen Hall
Category: Social Science , Media Studies

Helps students understand the power of the media to influence perceptions, and provides tools for analyzing media messages. This fifth edition covers new government regulations relating to mass media, discusses political advertising, and offers current coverage of the Internet and its influence on news, advertising, and politics. There are also new case studies. Jamieson teaches communication and is dean of the Annenberg School for Communication at the University of Pennsylvania.  Campbell is chair of the Speech-Communication Department at the University of Minnesota. Annotation c. Book News, Inc., Portland, OR (booknews.com)