The Magazine From Cover to Cover : Inside a Dynamic Industry
by Sammye Johnson, Patricia Prijatel
Category: Language Arts & Disciplines

Combining extensive research with engaging and attractive presentation, this wide-ranging study encompasses consumer titles, the business press, organizational and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors and essays from top magazine professionals on specific industry issues, ranging from ad-free magazines to celebrity journalism.