Writing Effective Speeches
by Henry Ehrlich
Category: Business & Economics

Whether you are giving a presentation to your board or writing a speech on a subject you've never heard of, for a director you've never met, professional speechwriter Henry Ehrlich tells how to write words meant to be spoken aloud. He provides hard information on topics like how to write for the opposite sex; acing the lead; using humor without falling flat; tackling an unfamiliar subject; reading an audience; coaching the speaker; even typing the script and adding visual cues. New material includes special sections on the Worst Subjects--business ethics and corporate governance, and speechwriting after 9/11.