Value Propositioning: Book One -- Perception and Misperception in Decision Making
by Rick Dove
Category: Business & Economics

"Value Propositioning" addresses the ways in which business decisions are actually made. Rather than providing--as so many business books do--analytical procedures for making optimal decisions, it focuses on what really happens, how it really happens, and why it really happens. By giving us a glimpse inside the minds of the people responsible for making decisions, author Rick Dove shows us how we can obtain favorable responses to our value propositions.