Essential Managers: Strategic Thinking
by Andy Bruce, Ken Langdon
Category: Business & Economics

Learn how to define develop and implement a dynamic business strategy with Strategic Thinking. This concise and informative guide shows you how to plan short and long-term objectives, how to put toether the right team for the right job, how to communicate your vision and how to maintain a flexible approach by monitoring past performance and predicting future trends. It covers the essential tools of strategic management from SWOT analysis and feasbility studies to budgeting forecasts to help give you a competitive edge in today's fast-moving business world.