The Strategy Concept and Process: A Pragmatic Approach
by By Hax, Arnoldo C. and Majluf, Nicolas S.
Category: Business & Economics , Strategic Planning

Pragmatic approach to corporate strategic planning in a globalized economy co-authored by Dr. Arnoldo Hax (management, MIT) and Dr. Nicolas Majluf (industrial and system engineering, Catholic U. of Chile) who have both had extensive experience as process consultants in a wide variety of industries.  Emphasis on state of the art strategic management, its development, and implementation.  Case studies illustrate concepts, using real-life applications by corporations such as Proctor and Gamble, Merck, Citibank, and General Motors.  Includes flow charts, mapping, glossary, and references. Annotation c. by Book News, Inc., Portland, Or.