To the Max: Revenue Maximization: Capturing the Opportunities Within
by Randy Browning, Sameer Kumar
Category: Revenue management

Faced with today's challenging economy and new standards of corporate integrity, executives have never experienced a more difficult environment for growing their businesses. A new book offers a proven strategy for finding deserved revenue where most executives never thought of looking: right under their noses. Many companies now leak 2 to 5 percent of total revenue. But AT&T and IBM among others, have found that they can increaserevenue by preventing such leakage with a proactive strategy called revenue maximization. PricewaterhouseCoopers partners Randy Browning and Sammy Kumar's TO THE MAX presents a complete, practical, and candid approach tomaximizing revenue and combating revenue leakage in a range of industries.