Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
by Lawrence G. Friedman
Category: Business & Economics

This text lays out the principles and the best practice for a new strategic approach to creating and retaining customers. It demonstrates how the great success stories hinge around the creative use of new technologies and new channels, involving a careful mix of all the available routes to market to get to more people, more efficiently and more often.