The Guerrilla Marketing Handbook
by By Levinson, Jay Conrad and Godin, Seth
Category: Business & Economics , Marketing , General

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.