Managing in the Next Society
by Peter Drucker
Category: Business & Economics

"To be able to exploit these changes as opportunities for the enterprise ... executives will have to understand the realities of the Next Society and will have to base their policies and strategies on them. To help them do this, to help them successfully manage in the Next Society, is the purpose of this book." - Peter F. Drucker Managing in the Next Society is a collection of Peter Drucker's most strikingly prescient articles from the past five years. Salient and incisive as ever, Drucker ranges widely over the most critical issues facing business and society today to offer advice, admonition and instruction for proactive executives. Divided into four parts, the book offers seaching analysis of the 'information revolution' and the knowledge society it has created. It goes on to scrutinize the unprecedented demographic, economic and sociological transformations of recent times to present an outline of "the Next Society" - which in turn points to a challenging, provocative and at times shocking view of the future. The rapid shrinkage of young people in the developed world for instance looks set to create a fundamental rift in the composition and scope of the mass market. With the work force being dominated by knowledge technologists, traditional personnel policies and personnel management are quickly becoming obsolescent. So what will take their place? And how will enterprises manage a work force which increasingly consists of people who work for the enterprise without being employees of the enterprise? While rapidly expanding in production volume, manufacturing is rapidly shrinking as a creator of wealth and jobs—to the point of becoming marginal socially but paradoxically thereby becoming all the more potent politically. And globalization means the rapid emergence worldwide of a new and dominant middle class. What does all this mean for managements and businesses? Drucker's work has taken a leading place in some of the most celebrated publications in the world, including the Economist, Harvard Business Review and the Wall Street Journal. This book provides the opportunity to sample the very best of Drucker's new writing in one volume. It is absolutely essential reading for any one who wants to know how today's tranformations will affect tomorrow's economic climate.