New Corporate Ventures: How to Make Them Work
by By Zonderman, Jon and Alterowitz, Ralph
Category: Business & Economics , General

New corporate ventures sometimes don't fit the corporate mission, and fail to run as smoothly as the parent company. This book shows executives, planners, and managers of new business ventures how to evaluate potential ventures and determine which ones to back. Shows how to prepare and present a business plan which addresses financial and management questions, the U.S. market, and the competition--while keeping the new venture within the corporate culture. Provides a step-by-step nurturing process based on methods developed by venture capitalists in getting new companies off the ground.