Generally Speaking
by Eviatar Zerubavel
Category: Reference

"Defying the conventional split between "theory" and "methodology," this book introduces a yet unarticulated and thus far never systematized method of theorizing designed to reveal abstract social patterns. Insisting that such methodology can actually be taught, it tries to make the mental processes underlying the practice of a "concept-driven sociology" more explicit. Many sociologists tend to study the specific, often at the expense of also studying the generic. To correct this imbalance, the book examines the theoretico-methodological process by which we can "distill" generic social patterns from the culturally, historically, and situationally specific contexts in which we encounter them. It thus champions a "generic sociology" that is pronouncedly transcontextual (transcultural, transhistorical, transsituational, and translevel) in its scope. In order to uncover generic, transcontextual social patterns, we need to collect our data in a wide range of social contexts. Such contextual diversity is manifested multi-culturally, multihistorically, multisituationally, as well as at multiple levels of social aggregation. True to its message, the book illustrates generic social patterns by drawing on numerous examples from diverse cultural contexts and historical periods and a wide range of diverse social domains, as well as by disregarding scale. Emphasizing cross-contextual commonality, generic sociology tries to reveal formal "parallels" across seemingly disparate contexts. The book features the four main types of cross-contextual analogies generic sociologists tend to use (cross-cultural, cross-historical, cross-domain, as well as cross-level), disregarding conventionally noted substantive differences in order to note conventionally disregarded formal equivalences"--