Uplift: The Bra in America
by Jane Farrell-Beck, Colleen Gau
Category: Business & Economics

Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives--their style, health, and economic opportunity. Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.