Campaigns & Elections: Rules, Reality, Strategy, Choice
by By Sides, John, Shaw, Daron, Grossmann, Matt, and Lipsitz, Keena
Category: Political Science , Political Process , Campaigns & Elections

This plain-language text for undergraduates covers the rules that govern the electoral process; the reality that candidates confront when a campaign begins; the strategies employed by candidates, parties, interest groups, and the media; and the choice made by voters. The text also discusses the roles that campaigns should play in our democracy and whether contemporary campaigns achieve these goals. The text's two-color layout features b&w photos and color charts, case boxes, key terms, discussion questions, and a glossary. A website for students offers quizzes, chapter outlines, and video cases with exercises. An instructor's site provides lecture slides, test questions, and materials and instructions for in-class and outside assignments such as campaign simulations. Sides is affiliated with George Washington University. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)