Competition Demystified : A Radically Simplified Approach to Business Strategy
by Bruce C. N. Greenwald, Judd Kahn
Category: Business & Economics

Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.