The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
by By Weil, Debbie and Lutz, Bob (FRW)
Category: Business & Economics , E-Commerce , Internet Marketing

A guide to corporate blogging and its potential benefits for today's organizations cites the effectiveness and affordability of well-orchestrated blogs, addressing key questions in the areas of legal risks, time requirements, and the techniques of the corporate world's top-rated blog examples. 15,000 first printing.