Millennium Membership : How to Attract and Keep Members in the New Marketplace
by By Levin, Mark
Category: Business & Economics , General

Explains six steps in understanding and meeting members' needs in associations and other organizations. The six steps, covered in separate chapters are identify the new marketplace, invest in technology, move from mass marketing to mass customization, maintain the human touch, brand the organization, and create a membership experience. Annotation c. Book News, Inc., Portland, OR (booknews.com)