Rocking the Ages: The Yankelovich Report of Generational Marketing
by By Smith, J. Walker, Clurman, Ann S., and Yankelovich Partners (COR)
Category: Business & Economics , Consumer Behavior

Two business consultants offer a detailed guide to America's consumer behavior, discussing the three major consumer generations--the Matures, Boomers, and Xers--and their distinctive attitudes, lifestyles, values, motivations, experiences, tastes, and spending patterns. 60,000 first printing. $50,000 ad/promo. Tour.