The New Breed of the Informed, Proactive Consumer : The Prosumer
by Ceo Speak
Category: Public relations

Top PR Practitioners Reveal the Secrets of Successful Public Relations. Packed in this uniquely innovative book is the wealth of expertise and experience of public relations CEOs representing some leading PR firms of the world. These industry leaders reveal their lifetimes of insights and proven, market-tested ideas which will help companies of all sizes to get noticed, make a name for themselves, and build powerful visibility and brands: Timeless principles and golden rules of PR. Tools and techniques for contemporary communications success. The never-before power of public relations in a complex world. How to develop the big PR idea. How - and why - PR scores over advertising. How to reach the new breed of the informed, proactive consumer - the prosumer. PR in crisis management. Small business bang! designing and launching a successful small business PR campaign. PR: a key driver of brand marketing. How to measure return on PR investment.