Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
by Neil Rackham, Lawrence G. Friedman, Richard Ruff
Category: Business & Economics

From the best-selling author of SPIN Selling, Getting Partnering Right explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today, redefining how to form locked-in, highly profitable relationships with customers.