The Cluetrain Manifesto: The End of Business as Usual
by By Searls, Doc, Weinberger, David, Locke, Christopher, and Levine, Rick
Category: Business & Economics , General

This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.