AdverSelling: How to Build Stronger Relationships and Close More Sales by Applying 26 Principles from Successful Advertising Campaigns
by James Hassett
Category: Business & Economics

AdverSelling helps experienced sales people increase productivity by applying twenty-six principles from successful advertising campaigns. For more than a hundred years, advertisers have discovered, tested, and refined powerful techniques to persuade people to buy. This book will help sales people to use these powerful principles more effectively, and get more out of them. It describes how sales people can use AdverSelling principles such as attract attention, be optimistic and credible, and dramatize the dull to increase the effectiveness of every email they send, every phone call they make, and every meeting they attend.