The Cluetrain Manifesto: The End of Business As Usual
by Rick Levine
Category: Business

Imprint. This up-to-the-minute book is a wake-up call to the corporate status quo, and presents a stunning tapestry of anecdotes, object lessons, parodies, ware stories and suggestions, all aimed at illustrating what it will take to survive and prosper in the fast- forward world on the wire.