The Everything Selling Book (Everything)
by Marguerite Smolen
Category: Business & Economics

Anyone can sell -- What you can learn from this book -- Your mission, should you accept it --- Your sales tool kit -- Tracking down leads -- Precall planning -- Uncovering the prospect's agenda -- Setting your agenda for the client -- Essential record keeping -- Getting an appointment -- Three steps to prepare for a sales meeting -- Anatomy of a sales call, part l: from meeting and greeting to the sales presentation -- Anatomy of a sales call, part ll: from the sales presentation to the close -- Understanding the buyer's personality -- Twelve top sales approaches -- Selling to multiple buyers -- Become your own sales manager -- Becoming a sales professional -- Building sales through electronic media -- Hitting the road.