Opening Doors : Selling to Multicultural Real Estate Customers
by Bridget McCrea
Category: Business & Economics

The Real Estate Agent's Field Guide provides vital information for new and experienced real estate agents alike. Packed with real-life examples, the book gives you in-depth strategies for: Competing with cut-rate brokers, Working with buyers and sellers who want more for less, Using technology to become more efficient, Helping customers identify their needs, Defending yourself against litigation. Instantly accessible for quick and easy reference -- and featuring a helpful appendix of industry resources -- this is a lively how-to-manual you won't want to be without. Book jacket.