Babe Ruth : Launching the Legend
by Jim Reisler
Category: Business & Economics

As America's pasttime was still reeling from the Black Sox scandal of 1919, Red Sox player Babe Ruth was traded to the New York Yankees for $125,000. Who could have known that this business transaction would turn the 1920 season into a magical one and send Ruth's celebrity into the stratosphere? Babe Ruth captures that era, before Ruth joined the pantheon of sports gods.