Business Darwinism Evolve or Dissolve: Adaptive Strategies for the Information Age
by Eric A. Marks
Category: Business & Economics

The survival of the fastest Information technology is now essential to business evolution.Companies that invest in IT as a future resource will live to seethe future. The rest won't. The hard reality of the new"Information Darwinism," a term coined by author Eric Marks, isbrilliantly and provocatively described in e-Darwinism, a look atthe make-or-break impact of IT on accelerating the global strugglefor market share. The book offers a compelling look at just how theInternet has transformed business strategy and business strategycreation, IT strategy, and manufacturing strategy for manufacturingand service firms, and made significant inroads in driving revenueenhancement and cost savings as well as reducing a firm's time tomarket. The book also describes how much the ability to leverage IThas become a requirement for measuring-and selecting-futureleaders.