You Can Hype Anything: Creative Tactics and Advice for Anyone With a Product, Business or Talent to Promote
by Raleigh Pinskey
Category: Business & Economics

Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity--from launching campaigns to handling interviews, from free PR to the do's and don'ts of visual materials. More than just a step-by-step guide, this book provides hands-on advice and intuitive skills that generate results. **Lightning Print On Demand Title