From Sandlots to the Super Bowl: The National Football League, 1920-1967 (Sports & Popular Culture)
by Craig R. Coenen
Category: Sports & Recreation

"This book also details how the league faced challenges from rival leagues, the government, and at times, itself. Finally, it documents how the NFL mastered the use of new technologies like television to market itself, generate new revenue, and secure its financial future. Coenen approaches the history of the National Football League not only with stats and scores but with what happened beyond the gridiron."--Jacket.