Starting & Running a Successful Newsletter or Magazine (4th Edition)
by By Woodard, Cheryl
Category: Language Arts & Disciplines , Journalism

Woodard, co-founder of PC Magazine, Macworld, and PC World, shows how to turn an idea for a special-interest publication into a successful and possibly sellable business. She includes information about raising capital, managing employees, building readership, adding spin-off products, subscription budgeting and profitability, finding good advertising salespeople, using financial information to make business decisions, Internet publishing, and fixing common problems. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)