The Complete Idiots Guide to New Product Development
by By Bobrow, Edwin E.
Category: Business & Economics , Management

You're no idiot, of course.  You know a good idea when you hear one, appreciate the value of market research, and recognize the importance of innovation in today's competitive marketplace.  But when it comes to the nuts and bolts of new product delvelopment, you feel like you need to go back to school.  Get out of the classroom!  The Complete Idiot's Guide to New Product Development helps you make your creative ideas work for you.  Feel confident about researching the market building your business case, and distributing your product.  In this Complete Idiot's Guide you get: