The New Venture Adventure: Succeed with Professional Business Planning
by Ueli Looser, Bruno Schläpfer
Category: Business & Economics

This manual is aimed at helping the reader through the first stage of starting up an innovative, high growth company: writing a professional business plan. Should you have a new business idea with high-growth potential which you want to develop and realize. This book offers step by step guidance to what it takes to articulate a business plan, assess its feasibility and potential and crucially prepare and present it to the investment community. The trick is to take advantage of promising, innovative ideas, research and technolgy and financing in the form of venture capital or investment funds to achieve a breakhthrough. The authors emphasize that it is important to do things on a large scale. Setting up a company is by far the largest step you'll take: it involves a tremendous effort. Comparatively, the extra effort required to generate $30 million sales as opposed to, say $3 milion is small. Thinking big can even make the task easier, as many potential partners are more interested in large-scale proposals than less ambitious ones.