Marketing Management and Strategy: Marketing Engineering Applications
by Gary L. Lilien, Arvind Rangaswamy
Category: Business & Economics

For courses in Marketing Management. Drawn from Lilien/Rangaswamys Marketing Engineering, this cutting-edge Marketing Engineering Applications supplement consists of a paperback book and CD-ROM (software packages are compatible with Excel 5.0, 7.0 and Office 97 for Windows) which include sections relating to a basic marketing or marketing strategy course, allowing professors to integrate quantitative applications into these courses.*Allows professors to integrate quantitative applications to their Marketing courses.*Compatible with Microsoft Xcel 5.0, 7.0 and Office '97 for Windows-based Pcs.