Outsmarting Goliath: How to Achieve Equal Footing with Companies That Are Bigger, Richer, Older, and Better Known
by Debra Koontz Traverso
Category: Business & Economics

Offering proven strategies for small businesses to achieve equal footing with larger companies, this book covers the process of choosing a name and location, projecting a big image with a small staff, using everyday materials to build an image, producing major-league marketing materials, and capitalizing on the Internet.