Communication Theories: Origins, Methods and Uses in the Mass Media (5th Edition)
by Werner Joseph Severin, James W. Tankard
Category: Language Arts & Disciplines

This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium.