Rivers of Revenue: What to Do When the Money Stops Flowing
by Kristin Zhivago
Category: Customer services

Rivers of Revenue: What to do when the money stops flowing demystifies marketing for anyone who owns a business or is thinking of starting one. Written by a 35-year marketing veteran, Rivers of Revenue picks up where Who Moved My Cheese? leaves off. Called "A highly practical--and provocative--handbook on how to 'think like a buyer' in order to increase your sales." Another reviewer calls it "Engaging and surprisingly quick to finish." The editor of Softletter says it is "likely to rank as the year's most important marketing guide."