Applebees America: How Successful Political, Business, and Religious Leaders Connect with the New American Community
by By Sosnik, Doug, Dowd, Matthew J., and Fournier, Ron
Category: Business & Economics , Leadership

Draws on new capabilities in polling, communications, and marketing to reveal how political, business, and religious groups can adapt to a fast-changing American society while learning from one another, explaining how the nation's leaders can earn public loyalty and support by supporting key values. 75,000 first printing.