Radical Innovation: How Mature Companies Can Outsmart Upstarts
by Richard Leifer, Christopher M. McDermott, "Gina Colarelli OConnor", Lois S. Peters, Mark P. Rice, Rice Mark P, Robert W. Veryzer, Jr.
Category: Business & Economics

Based on evidence from a five-year, real time study of twelve radical innovation projects within ten major corporations - including General Electric, IBM, Nortel Networks, DuPont, and Texas Instruments - this book addresses seven managerial challenges large companies face in creating and sustaining radical innovation.