The Future of the Multinational Enterprise (Hardcover)
by Julian Birkinshaw, Sumantra Ghoshal, Constantinos C. Markides, John M. Stopford, George Yip
Category: Business & Economics

Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time. Brings together the leading authorities in the field of global / international busi-ness. Accademically rigourous but accessible · Addresses a topic of concern to practitioners and academics alike