Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
by B.J. Fogg, B.J. (Stanford University Fogg, Stanford CA U.S.A.), G. E. Fogg, Philip George Zimbardo
Category: Computers

An overview of the study of "captology"--the study of computers as persuasive technologies--examines the integration of behavior altering techniques and information technology.