Managing Across Cultures (2nd Edition)
by Susan C. Schneider, Jean-Louis Barsoux
Category: Business & Economics

A solid theoretical framework, thoroughly integrated with research, should provide students with invaluable insight into application in the real world and there is a framework for analyzing national culture which can also be applied to other cultural spheres - regional, industry, corporate and functional/professional - providing students with an understanding of how any business encounter represents the interaction of several cultural spheres. Case studies are drawn from around the world.