The Strategic Enterprise: Growing a Business for the 21st Century
by Bill Bishop
Category: Business & Economics

He who hesitates is lost. But there's no need to hesitate! With Bill Bishop's The Strategic Enterprise, you and your business can thrive within today's competitive global economy. Bishop shows how companies hit a performance plateau because they have not rethought their business in the light of new developments in communications and digital technology, consumer behavior, market segmentation, and global and political forces. Bishop shows companies how to: -- create a new vision of future success; -- work as a team, not as individuals; -- think first about customers, not products; -- be unique, don't compete; -- think marketing, not sales; -- be the master of technology, not the slave; -- foster long-term high-quality relationships.