Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
by Robert Jackall, Janice M. Hirota
Category: Business & Economics

Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.