AMA Handbook For Managing Business To Business Marketing Communications
by Nicholas J. De Bonis, J. Nicholas DeBonis, Joe Vitale, Roger S. Peterson, J. DeBonis
Category: Business & Economics

That's what is special about this book: it provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. Who is this book for? Marketing Practitioners: You'll get some new ideas and perspectives to plug into your current programs. "Nonmarketing" marketers: If you've recently been thrown into the "deep water" of marcom, just start reading. This book could be your life preserver.