Customer-Driven IT: How Users Are Shaping Technology Industry Growth
by David C. Moschella
Category: Business & Economics

A compelling vision of the shift in the IT landscape led by customers.Selling PointsVisionary: Moschella's analysis is smart and forward-looking. This will be an important book at the intersection of technology and business strategyMajor shift: Identifies a major, but not widely understood sea change in the IT landscape: the shift from a supply to a demand-driven industryPractical: Offers ways for the industry to better work with customers to facilitate adoption of new technologies to fuel their futureDiverse readership: Offers specific ways for senior managers, strategists, and investors to profit from this major shift in the information technology landscape