Built to Last: Successful Habits of Visionary Companies
by By Collins, James C. and Porras, Jerry I.
Category: Business & Economics , Management

Citing such corporations as Disney, Merck, and General Electric, a study of the reasons behind their market leadership identifies each company's BHAGs--Big, Hairy, Audacious Goals--to challenge today's beliefs about long-term success. Reprint. $75,000 ad/promo. Tour.