Youd Better Have a Hose If You Want to Put Out the Fire: The Complete Guide to Crisis and Risk Communications
by Rene A. Henry
Category: Business & Economics

Henry, who advises all types of companies, from Fortune 500 companies, to non-profit organizations, provides tips and tactics for preparing an organization for a crisis. Case examples from his own experience and others illustrate strategies such as: be prepared for anything, don't argue with Mother Nature, and do the right thing (take responsibility and win public support). Chapters cover topics such as dealing with violence in the workplace, when and when not to speak- out, and how to "close the book" on a crisis.