Fundamentals of Logistics Management (Irwin/McGraw-Hill Series in Marketing)
by Douglas M. Lambert, James R. Stock, Lisa M. Ellram
Category: Business & Economics

Fundamentals of Logistics Management provides a unique opportunity to leverage high profile, quality authorship into a market segment that has had little prior access to it. This text approaches logistics from a marketing perspective which is unique to its competitors. It also integrates the area of marketing, accounting, finance, and manufacturing within the text.