Leaving Reality Behind: etoy vs eToys.com & other battles to control cyberspace
by Adam Wishart, Regula Bochsler
Category: Computer art

This is a story of the battle for the control of the Internet. In November 1999, at the height of the e-commerce gold rush, an extraordinary hearing took place in a Los Angeles courtroom. On one side, the billion-dollar darling of Wall Street, eToys.com, the brain child of Toby Lenk. On the other side, etoy.com, a group of cutting-edge European artists, hungry for fame, who used the Internet as their canvas. The ensuing battle sharply focused attention on the conflict at the very heart of the Internet: was it for the joy of the many or the exponential profit of the few? Was cyberspace a revolutionary public space or was the new frontier an extension of the shopping mall?