Successful Large Account Management: How to Hold on to Your Most Important Customers - And Keep Them Going Strong - In Todays Marketplace
by By Tuleja, Tad, Heiman, Stephen E., and Miller, Robert B.
Category: Business & Economics , Customer Relations

Most companies depend on a handful of crucial clients for at least half of their revenues. To improve these critical business relationships, this dynamic book explains Large Account Management Process (LAMP) techniques that will make sure readers keep their most important accounts.