Americas Right Turn: How Conservatives Used New and Alternative Media to Take Over America
by By Viguerie, Richard A., Franke, David, and LaHaye, Tim F. (FRW)
Category: Political Science , Political Ideologies , Conservatism & Liberalism

Penned by movement conservatives actively involved in their subject matter, this book describes how, beginning in the 1950s, the American right wing began to establish their own media as a means of building the movement. The authors describe the impact of talk radio, direct mail, conservative- oriented cable news, the Internet and other "alternative" media on the political landscape, occasionally looking over the political fence to report on how liberals are attempting to counter the conservative media revolution. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)