Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns
by Steve Roberts, Robert Bly, Michelle Feit, Robert W. Bly
Category: Business & Economics

Leading companies consider direct E-mail the answer to the rising costs of producing a traditional printed direct mail package. This comprehensive guide delivers clear instructions on how to create, send, and track the results of an Internet direct-mail package--from selecting products and offers to getting lists, composing E-mail sales letters, fulfilling orders, and measuring the response.