FOCUSED INTERVIEW (A MANUAL OF PROBLEMS & PROCEDURES)
by Robert King Merton, Robert Ki̊ng Merton, Marjorie Fiske, Marjorie Fiske Lowenthal, Patricia L. Kendall
Category: Social Science

Reissue of a seminal 1956 work which outlined techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. A new introduction traces the diffusion of Merton's technique from sociology to other fields, including psychology, and market research.