Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond
by By Seybold, Patricia B. and Marshak, Ronni T.
Category: Business & Economics , E-Commerce , Internet Marketing

A high-tech business expert explains how to make the Web an integral part of corporate strategy, offering real-life examples of companies that have successfully incorporated Internet technology, and shares practical strategies on how to increase sales, profits, and customers with the Web. 25,000 first printing. Tour.