Opening Doors: Pathways to Diverse Donors
by Diana S. Newman, Council on Foundations
Category: Business & Economics

Winner of the 2002 Skystone Ryan Research Prize from theAssociation of Fundraising Professionals. Sponsored by the prestigious Council on Foundations, OpeningDoors is a down-to-earth guide for fundraising practitionerswho want to broaden their funding base and reach new donors orimprove the diversity of their existing development programs. Basedin solid research, Opening Doors provides information aboutthe cultural and charitable practices of four broad groups: AfricanAmericans, Asian Americans, Latinos, and Native Americans. It isfilled with illustrative personal stories, real-life examples, andproven strategies. In addition, this hands-on resource: Helps readers understand the rich philanthropic traditions indiverse American populations Shows how to encourage prospects to become donors throughpersonal meetings, house parties, special events, and directmail Presents practical ideas for seeking gifts from business ownersof diverse cultural backgrounds Describes ap propriate and effective ways to encourage smalldonors to become large donors