The E-Privacy Imperative : Protect Your Customers Internet Privacy and Ensure Your Companys Survival in the Electronic Age
by Mark S. Merkow, Jim Breithaupt
Category: Business & Economics

The E-Privacy Imperative is especially designed to help Web site owners and operators protect themselves, their customers, and their businesses through careful technology practices and responsible information handling. Readers will: -- Understand the key arguments of privacy advocates, including major threats to privacy and federal regulations concerning privacy. -- Learn to avoid both purposeful and accidental or negligent invasions of privacy. -- Communicate security and privacy policies to customers and potential customers -- to assuage their fears and keep them coming back for more.