Managing Information Strategically: Increase Your Companys Competitiveness and Efficiency by Using Information as a Strategic Tool
by Ernst & Young LLP, James V. McGee, Laurence Prusak, Philip J. Pyburn
Category: Business & Economics

Provides a proven implementation framework for companies of all sizes which demonstrates the strategic and financial aspects of information technology. Explains how information systems can be used for strategic purposes in addition to technological ones such as data processing. Features a significant amount of examples and case studies of successful and unsuccessful information management tactics. Illustrates how companies can effectively use the data that information systems provide.