Creating You & Co.: Learn To Think Like The CEO Of Your Own Career
by By Bridges, William
Category: Business & Economics , Careers , General

”Stop looking for the right job,” career couselors now tell us. ”Start thinking of yourself as the head of a small business called &#39;You & Co.,&#39; and view employers as potential customers. That&#39;s the key to a successful career.” That all very well, but how?No one is better at explaining the new world of work better than William Bridges, inventor of the term ”You & Co.” In Creating You & Co., he provides workers with a practical guide to overcoming the employment trends illuminated in his bestsellers Managing Transitions and JobShift. By seeing beyond outdated notions of the job and learning to think as a business leader, you can find work that over the years will be both more fulfilling and more secure.Creating You & Co. provides self-assessment tests that help you to identify your Desires, Abilities, Temperament, and Assets. This ”D.A.T.A.” is more than a window to what you like doing; it reveals your unique advantges in the work market. Other exercises lead you through the process of defining your ”product” and spotting your ”market.” By the end of this book, you&#39;ll think about your work in a new way&#151;you&#39;ll think like the CEO of You & Co.As Bridges shows, true security comes not from clinging to a job, but from doing the work you&#39;re best at for the employers who need it. By learning that approach you can cement your value to your current employer, shape a new job for yourself, actually start a small company, or blaze your own path. No matter what shape your You & Co. takes, we will all need to learn the Creating You & Co. approach to prosper in the years ahead.