The Way of the Guerrilla: Achieving Success and Balance As an Entrepreneur in the 21st Century (Guerrilla Marketing)
by By Levinson, Jay Conrad
Category: Business & Economics , General

The face of entrepreneurial business has changed drastically in this century. From the mom-and-pop undertakings of the past to the extensive workaholism and profit-seeking of the eighties to the current fashion of technological upgrading and employee downsizing, entrepreneurs have constantly been forced to reinvent themselves in an effort to adapt to marketplace changes. In The Way of the Guerrilla, best-selling author and entrepreneurial guru Jay Levinson guides both new and seasoned business owners into the next century, preparing them for the inevitable changes and helping to ensure their continued business and personal success. He covers everything from preparing a focused mission statement and hiring responsible employees to delegating effectively, responding to technological advances, and sustaining flexibility. It's time, Levinson says, to take another look at how guerrillas measure their success. By following The Way of the Guerrilla, enlightened and successful entrepreneurs wi