The Team Selling Solution: Creating and Managing Teams That Win the Complex Sale
by Steve Waterhouse
Category: Business & Economics

Selling in the information age requires the coordinated efforts of field reps, senior management, and an army of technical and product specialists. In The Team Selling Solution, Steve Waterhouse draws upon his vast experience creating sales teams at AT&T, IBM, Xerox, Wyeth-Ayerst, and other industry leaders to provide a highly-accessible, prescriptive guide to creating, developing, troubleshooting, and leading powerful sales teams. Throughout, he enlivens the text with enlightening and entertaining vignettes from industries ranging from advertising to pharmaceuticals to semiconductors.