Project: wasmCloud (Orchestration & Management / Scheduling & Orchestration)
File: wasmcloud_visual-guidelines-1.0.pdf

VISUAL GUIDELINES
UPDATED FEBRUARY 18, 2021
All content in this document, including but not limited to creative direction, artwork and copy writing, are meant to serve as the guideline that governs the 
usage of the logo and any additional brand assets developed by Legacy79. Implementation and enforcement will be the full responsibility of Wasmcloud.2
Wasmcloud  |  Table of Contents  
Logo Identity  ............................................................................................................................................... 03
Logo Variations  ......................................................................................................................................... 04
Mandatory Clear Space   ....................................................................................................................... 05
Color Application   ..................................................................................................................................... 06
Color Palettes   ............................................................................................................................................. 07
Color Application Examples  .............................................................................................................. 08
Promo Execution Examples  .............................................................................................................. 093
Wasmcloud  |  Logo Identity
DESCRIPTION
The combination of the “W” brandmark and the stylized letters for Wasmcloud are referred to as the 
Wasmcloud Logo or Signature. The logo is the core element in the Wasmcloud Visual Identity System. Its 
relative size, positioning and color treatment are governed by the rules in this guide. This logo replaces 
any previous designs, and it is the only graphic device to be used to represent Wasmcloud. 
Note: The logo is a unique design and cannot be accurately reproduced with any typeface. It must not be 
hand drawn, scanned or modified in any way. It should be used only from approved electronic files.NARRATIVE
The Wasmcloud logo conveys security and portability. Wasmcloud is a foundational 
building block for developers and organizations to rapidly create and execute code 
in a secure and portable application framework. Our brandmark is an hexagon 
(interlocking pieces) and “w” (custom solution) that combined create a box 
(white space) to symbolize portability.Brandmark
LogotypeWasmcloud Logo4
Wasmcloud  |  Logo Variations
STACKED VERSION (PRIMARY)
The Stacked Version  is the preferred representation of the 
Wasmcloud logo identity. This orinetation should be considered 
first in all applications. 
HORIZONTAL VERSION (ALTERNATE)
The Horizontal Version  of the Wasmcloud logo is a valid 
application and should be employed in horizontal spaces where 
the Stacked Version does not appropriately fit.
“SHIELD” BRANDMARK (SUPPLEMENTAL)
The “ W” brandmark of the Wasmcloud logo can be used as a 
support element and/or for promotional purposes. The brandmark 
should always be used in a context where the full version of the 
Wasmcloud logo is present.5
Wasmcloud  |  Mandatory Clear Space
SPACING GUIDELINES
Maintain generous margins throughout printed and 
online materials to allow elements to have proper 
breathing room and to aid the reader’s eye in navigation. X-HEIGHT
Always maintain a clear space greater than or equal to:
Stacked Logo  – The bottom of the Wasmcloud letters and the bottom of the “W” icon (X).
Horizontal Logo  – The bottom of the “W” icon and the top of the Wasmcloud letters (X).STACKED VERSION 
HORIZONTAL VERSION 6
FULL COLOR:   PMS 3395 &   PMS 533
FULL COLOR:   
 PMS 7541 @ 55%,  PMS 3395 &   PMS 533ONE COLOR:  PMS 3395
ONE COLOR REVERSED:   WHITE &   PMS 3395BLACK
BLACK & WHITE (REVERSED)Full Color Applications (Preferred) One Color (PMS) Applications  (Allowed) Single Color Applications  (Allowed)Wasmcloud  |  Color Application  
ACCEPTABLE COLOR USE
The full color applications of the Wasmcloud logo are the primary 
and preferred versions for reproduction. It may be reproduced on 
PMS 7541 with a 55% screen, or a solid white background. No other 
color substitutions should be allowed.ONE COLOR (PMS) APPLICATIONS
When reproducing the Wasmcloud logo in a one PMS color 
application, the logo may be reproduced on a solid white 
background or inverted on PMS 3395. No other color 
substitutions should be allowed.SINGLE COLOR APPLICATIONS
When reproducing the Wasmcloud logo in a single color 
application, Black or white are acceptable colors. No other color 
substitutions are allowed.7
Wasmcloud  |  Color Palettes
ColorPrimary Color Palette
PMS C HEX CMYK
Green Aqua 3395 C #00C389 77 / 0 / 67 / 0 0 / 195 / 137
Light Gray 7544 C #768692 53 / 34 / 22 / 10 118 / 134 / 146RGB
Secondary Color Palette
Gainsboro 7541 C #D9E1E2 10 / 3 / 0 / 0 217 / 225 / 226Yellow 7549 C #FFB600 0 / 22 / 100 / 0 255 / 182 / 0
7546 C #253746 88 / 57 / 27 / 65 37 / 55 / 70 Gunmetal648 C #002E5D 100 / 69 / 0 / 56 0 / 46 / 93 Space Blue
LEGEND
PMS – Pantone® Matching System
Used primarily for stationery and 
executions where the exact colors 
need to be followed.CMYK (Cyan, Magenta, Yellow & Black)
Print settings used whenever the 
logo is reproduced in a four color 
process (e.g. brochures, flyers, etc.).HEX & RGB (Red, Green & Blue)
RGB refers to “screen settings” – 
used whenever the logo is intended 
for use on a screen/monitor and 
not print (e.g. website, e-mail, etc.).ACCEPTABLE COLOR USE
The Primary Wasmcloud Color Palette consists of Green Aqua & Light 
Gray. These colors are reproduced most accurately in Pantone® 3395 C 
and Pantone® 7544 C. 
The Secondary Color Palette is intended for supplementary use such 
as borders, backgrounds, line dividers, etc.8
Wasmcloud  |  Color Application Directional Samples
COLLATERAL SAMPLEAN ENTERPRISE-
GRADE SECURITY 
PLATFORM
COLLATERAL SAMPLEAN ENTERPRISE-
GRADE SECURITY 
PLATFORM
COLLATERAL SAMPLEAN ENTERPRISE-
GRADE SECURITY 
PLATFORM9
Wasmcloud  |  Execution Directional Samples