reverse confusion (English, noun)
expansion: reverse confusion (usually uncountable, plural not attested)
Senses:
qualifier: trademark law
glosses: A situation where a competitor is responsible for a younger use of a mark and by exploiting his market dominance imparts his goodwill to the mistaking buyers of the senior user and erodes the latter’s goodwill and control of it.
tags: no-plural
uncountable
usually
Forms: