benchmarketing (English, noun)
expansion: benchmarketing (uncountable)
Senses:
glosses: The misleading use of unrepresentative benchmark software results in marketing a computer system.
tags: derogatory
uncountable
topics: business
glosses: The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service.
tags: uncountable
Forms: