decoy effect (English, noun)
expansion: decoy effect (plural decoy effects)
Senses:
topics: business
marketing
glosses: The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others.
Forms:
form: decoy effects
tags: plural