Clio
Language: English
Part of speech: noun
Pronunciation: ipa: /ˈklaɪ.oʊ/
ipa: /ˈkliː.oʊ/
rhymes: -aɪəʊ
rhymes: -iːəʊ
Forms: form: Clios
Etymology: From the Ancient Greek Κλειώ (Kleiṓ). The award and car model were named after the goddess.
Senses: examples: text: [Al] Horvat landed the role of a ballplayer, wielding a huge baseball glove and mugging for the camera. “Three or four months later,” Horvat says, “the director calls me and says, ‘Al, you won a Clio.’ ‘Yeah?’ I say. ‘What’s a Clio?’ I have actors come in here all the time. They would die for that thing.”
ref: 1991 December 1, Rochelle Levy, “The Tube”, in Los Angeles Times, Los Angeles, Calif.: Los Angeles Times Communications, →ISSN, →OCLC, archived from the original on 10 Jun 2025:
text: In all there were 67 winners for 57 commercials in 53 categories, in both the product and production areas. Not only do agencies enter their commercials to be judged for creative excellence but so do companies involved in the various facets of production. So two outfits entering the same work can each take a Clio, as was the case with Federal Express. […] McCann-Erickson won both its Clios with one of its biggest clients, Coca-Cola.
ref: 1981 June 15, Philip H. Dougherty, “Advertising; TV Spots Recognized With Clios”, in The New York Times, New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 24 May 2015:
text: One advertising executive recently predicted that content and advertising will be fully integrated and, “in the end, corporate clients will be happy, and the writers and actors won’t be able to tell an Emmy from a Clio.”
ref: 2003 October 23, John Furia Jr., “Plot line: Drink Pepsi!”, in Los Angeles Times, Los Angeles, Calif.: Los Angeles Times Communications, →ISSN, →OCLC:
glosses: A statuette holding a globe given at the Clio Awards, an annual award program that recognizes innovation and creative excellence in advertising, design, and communication.
examples: text: Fred loved to take his Clio for a spin.
text: The world record is held by Terry Grant, who reverse-swerved his Renault into a slot only 32cm longer than the overall length of his car. Impressive stuff and it made me wonder what he could have pulled off with the Renaultsport 200 Cup – which, in case you hadn't spotted, is actually a Clio – with too few X chromosomes. It's exactly 20 years since the first Clio was produced – taking over the mantle of the much-loved Renault 5.
ref: 2010 January 10, Martin Love, “Where the wild thing is”, in Alan Rusbridger, editor, The Guardian, London: Guardian News & Media, →ISSN, →OCLC, archived from the original on 10 Jun 2025:
text: Renault’s ad, after all, racked up millions of its views in the United States, a nation where its cars are not even for sale; and even if they were, why would viewers feel compelled to buy a Clio after watching a Clio ad that works so assiduously to avoid selling them a Clio until the last possible moment?
ref: 2020 January 8, Jonah Weiner, “Is the Viral Non-Ad Ad the Future of Advertising?”, in The New York Times Magazine, New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 08 Jan 2020:
text: Polls at the time suggested that Nicole was more of a household name than John Major, Britain’s then Prime Minister, while 300,000 Clios were sold over the seven years the ads ran, also featuring Paris and the French Alps.
ref: 2023 March 18, Peter Allen, Olga Cheng, “Papa...? Nicole...? MailOnline reunites the stars of classic 90s Renault Clio ads - who haven't seen each other in 25 YEARS”, in Daily Mail, London: DMG Media, →ISSN, →OCLC, archived from the original on 18 Mar 2023:
topics: automotive
transport
vehicles
glosses: A car of the Renault Clio model manufactured by Renault.