break the Internet
Language: English
Part of speech: verb
Forms: form: breaks the Internet
form: breaking the Internet
form: broke the Internet
form: broken the Internet
form: break the internet
form: break the internets
Etymology: The early use of the phrase (around the mid-1990s) refers to literally breaking the Internet connection of a single device. It also refers to breaking the World Wide Web or the Internet itself, with the implication that it would be impossible or implausible to do so in most ordinary contexts.
A figurative usage of the phrase emerged in the early 2000s. Rather than the Internet or an Internet connection literally breaking, the figurative meaning describes a web server becoming overwhelmed by a surge in organic, non-malicious web traffic. It can also describe a deliberate, malicious attempt to overwhelm a web server, as in a denial-of-service attack or other cyberattack.
In the early 2010s, "break the internet" developed a secondary figurative usage in Internet slang. Similar to "going viral", the slang usage refers to behavior that causes a dramatic increase in web traffic or social media commentary, especially when the behavior was ostentatious or controversial. The phrase was famously used on the November 2014 issue of Paper magazine, titled "Break the Internet" and featuring American celebrity Kim Kardashian on the cover. The magazine was not the first to use the phrase in this sense, but it did popularize it.
Senses: examples: text: “Click on everything including graphics, buttons, and links, to see where they lead. Don't be afraid to get lost, and don't worry about making mistakes. 'You can't break the Internet,' says Warren Shaver, project manager for ASTD Online Services.”
ref: 1996 Sacha Cohen, John Makulowich, Warren Shaver, Training & Development (cited in 2016 Merriam-Webster.com, "Words We're Watching: Break the Internet")
text: Advocacy groups warned that entertainment companies—who invested heavily in lobbying for the bills—where trying to “break the Internet”; […]
ref: 2014, Astra Taylor, chapter 4, in The People's Platform: Taking Back Power and Culture in the Digital Age, Henry Holt and Company, →ISBN:
glosses: To cause a connection to the Internet, or the Internet itself, to malfunction.
examples: text: “Well furnished Dahlings, don't all rush on at once as you might break the internet, but The Conran Shop has a new website!”
ref: 2001 Time Out (cited in 2016 Merriam-Webster.com, "Words We're Watching: Break the Internet")
topics: computing
engineering
mathematics
natural-sciences
physical-sciences
sciences
glosses: To overwhelm a web server through organic user-driven demand, such that the server goes offline or is in danger of doing so.
topics: computing
engineering
mathematics
natural-sciences
physical-sciences
sciences
glosses: To deliberately overwhelm a web server through a cyberattack such as a DDOS, such that the server goes offline or is in danger of doing so.
examples: text: “Obviously, Kim isn’t the first person to claim to ’break the Internet.’ In September Taylor Swift “broke the Internet” when she wore a T-shirt saying ’no it’s Becky,’ a super-meta reference to a Tumblr post where a user insisted that a picture of young Taylor was, in fact, someone named Becky. Beyoncé’s surprise album ’broke the Internet’ when she secretly released it last year. Alex from Target ’broke the Internet’ just by looking cute at work. Even Obama’s sensationally tan suit was almost able (but not quite) to ’break the Internet,’ according to Shape magazine.”
ref: 2014, Charlotte Alter, “What Does It Mean to 'Break the Internet'?”, in Time:
text: After the singer and actor wore it on the 2000 Grammy awards red carpet, the tech team at Google noticed it was the most popular search query ever. […] At a 2019 Versace show, J-Lo broke the internet again when she wore a take on the original dress.
ref: 2023 November 18, Jess Cartner-Morley, Chloe Mac Donnell, “40 outrageous photos that changed fashion, from teenage Kate Moss to Twiggy in a mini and Lady Gaga’s meat dress”, in The Guardian, →ISSN:
glosses: To do or say something ostentatious or controversial, such that the behavior causes a dramatic increase in traffic to a website or commentary on social media; to go viral.
Synonyms: break the interwebs
break the web
Related terms: go viral
denial-of-service attack
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