chyron
Language: English
Part of speech: noun
Pronunciation: enpr: kīrŏn
ipa: /ˈkaɪɹɒn/
ipa: /ˈkaɪɹɑn/
homophone: Chiron
Forms: form: chyrons
Etymology: Genericization of the trademark Chyron, from Chiron (“centaur of Greek mythology”).
Senses: examples: text: Chyrons (electronically enlarged words or numbers superimposed on the screen) might be used to illustrate and compare budget figures or to emphasize a quote.
ref: 1982, Judy Woodruff, Kathleen Maxa, “This is Judy Woodruff at the White House”, Reading, Mass.: Addison-Wesley Publishing Company, →ISBN, page 63:
text: Chyron recognition: A celebrity who needs no electronically inserted title or caption (a chyron) to identify him or her on television, especially news programs or interview shows.
ref: 1999, Rodger W[illiam] Claire, Entertainment 101: An Industry Primer, Beverly Hills, Calif.: Pomegranate Press, →ISBN:
text: The ABC broadcast also began to use Chyrons, which "generated brightly colored maps, charts, graphs, and illustrations and imposed text over pictures. A red slash, like the one on the cover of Time magazine, was superimposed on stories, in an effort to give ABC's newscast a distinctive identity."
ref: 2004, James T. Hamilton, All the News That's Fit to Sell: How the Market Transforms Information into News, Princeton, N.J.: Princeton University Press, →ISBN, page 170:
text: In the days before desktop video production software, such as Final Cut Pro and After Effects, making even a simple black and white title was a tough business. Creating broadcast-quality video titles required a specialized piece of expensive equipment called a Chyron generator and a highly skilled Chyron operator to run it. In fact, there was a time when Chyron operators made a good living because they were the only ones who knew how to make good, professional quality titles.
ref: 2006, Ian David Aronson, DV Filmmaking: From Start to Finish, Sebastopol, Calif.: O'Reilly Media, →ISBN, page 168:
text: The TV images that would shake American politics like none had since Watts in 1965 began innocuously enough: on NBC, above a chyron reading taped, it looked like a busy New York rush hour, though some are holding handkerchiefs to their faces. […] [T]he hemmed-in cops threw tear-gas canisters across the street at the apex of the marchers' U-turn […] grant park, chicago, illinois, the chyron now reads, and a woman's voice says, "The kids are still marching, it looks like a whole gathering of people with terrible colds"; […]
ref: 2008 May, Rick Perlstein, Nixonland: The Rise of a President and the Fracturing of America, New York, N.Y.: Scribner, →ISBN, page 321:
text: Chyron. Words shown on a video screen. Also known as a super. A slash (/) indicates a line break in a Chyron message in a script.
ref: 2015, Charles Marsh, David W. Guth, Bonnie Poovey Short, “Broadcast/Podcast Writing”, in Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More, 3rd edition, Abingdon, Oxon.; New York, N.Y.: Routledge, →ISBN, page 13:
text: On the TV, a guest sits on the George Drudge couch. Below her a chyron reads: Chandice, Admits she eats her Kleenex. A chyron reads: Rick, Says he doesn't trust Amy, that's why he watches her poop. On the bus, someone shouts, 'I do dat, too!' On the TV, a chyron reads: Selena, Admits she's obsessed with burping.
ref: 2016, Michael Grothaus, Epiphany Jones, [London]: Orenda Books, →ISBN:
topics: broadcasting
media
television
synonyms: lower third
aston
glosses: A set of graphics or words at the bottom of a television screen, sometimes unrelated to the current viewing content.
Hypernyms: score bug