Real-World Media Ethics: Inside the Broadcast and Entertainment Industries

ACKNOWLEDGEMENTS PREFACE CHAPTER 1: ETHICAL ISSUES: A STARTING FRAMEWORK A NEED FOR STUDYING ETHICS THE RESPONSIBILITIES OF THE MEDIA AN ETHICAL APPROACH DEFINING THE TERMS INDUSTRY STANDARDS DATING YOU DECIDE A STARTING FRAMEWORK PLAYER WANNABE BILL SILVER'S STORY THE *E*T*H*I*C*S* RUBRIC CHAPTER 2: BUSINESS ETHICS IN MASS MEDIA ETHICS IN NEGOTIATIONS ETHICS AND CONFLICTS OF INTEREST ATTORNEYS AND ETHICS AGENTS AND ETHICS YOU DECIDE MANAGERS AND ETHICS CORPORATE SELF-DEALING GOVERNMENT REGULATION RESULTS OF GOVERNMENT REGULATION PAYOLA YOU DECIDE CHAPTER 3: ETHICS AND THE ROLE OF PRODUCERS, WRITERS, ACTORS & DIRECTORS FINDING MATERIAL: THE SEARCH FOR A GOOD STORY YOU DECIDE PRODUCING A STUDENT FILM PARTNERING PRODUCING ON A TIGHT SCHEDULE YOU DECIDE SELLING PRODUCERS & THE COARSENING OF THE CULTURE PRODUCER LOYALTY YOU DECIDE PRODUCER FEUDS: MOTIVATED BY EHTICAL CONSIDERATIONS... OR NOT? VIDEO GAME PRODUCERS & CREATORS ETHICS & A WRITER'S CREATIVE PROCESS THE DEBATE OVER CREDITS YOU DECIDE ACTORS & ETHICS DIRECTOR CHOICES YOU DECIDE CHAPTER 4: CONTROVERSY & ETHICS FATAL CONTACT: BIRD FLU IN AMERICA YOU DECIDE CATCHING A PREDATOR YOU DECIDE OJ REDUX YOU DECIDE CROSSING JORDAN & CONTROVERSY SEX SLAVES CONTROVERSY OR ADVOCACY YOU DECIDE ABORTION CHILDREN & CONTROVERSY HOUNDOG BASTARD OUT OF CAROLINA EDGES OF THE LORD YOU DECIDE CHAPTER 5: ETHICS & PROGRAMMERS PROGRAMMING DECISIONS & POLITICS YOU DECIDE PUBLIC BROADCASTING & POLITICS SELF-CENSORSHIP & PROGRAMMING DECISIONS PROGRAMMERS & THE CREATIVE TEAM YOU DECIDE YOU DECIDE ROUND 2 BUYER ENTHUSIASM & ETHICAL BEHAVIOR MEDIATING & ETHICS FLIGHT 93 DIFFERENT KINDS OF ETHICAL DECISIONS FACING PROGRAMMERS REALITY & ETHICS YOU DECIDE SHORT TAKES ANIMAL ETHICS WHEN CURRENT EVENTS IMPACT PROGRAMMING DECISIONS HOST ACTIONS BORROWING, COPYING & OUTRIGHT STEALING YOU DECIDE MTV & THE PROGRAMMING OF SEX CHAPTER 6: ETHICS & FACT-BASED STORIES WHAT'S REAL AND WHAT ISN'T DOCUMENTARIES & ETHICS YOU DECIDE OLIVER STONE THE FACT POLICE ON THE ATTACK THE PATH TO 9/11 YOU DECIDE A MILLION LITTLE PIECES By JAMES FREY FREELANCE BOOK EDITORS & FACT-BASED PROJECTS RIGHTS & ETHICS YOU DECIDE SECURING APPROVALS CAN RAISE ETHICAL CONCERNS YOU DECIDE HOW TO INTERACT WITH RIGHTS HOLDERS ETHICALLY YOU DECIDE CHAPTER 7: ETHICS & RATINGS PG, PG-13, TV-MA, ETC. MOVIE RATINGS YOU DECIDE TELEVISION RATINGS YOU DECIDE MUSIC & VIDEO GAMES AUDIENCE MEASUREMENT: TELEVISION & RADIO THE BATTLE GETS FIERCE YOU DECIDE CHAPTER 8: JOURNALISM & ETHICS YOU DECIDE TRIAL BY PRESS INFOTAINMENT MAKING UP STORIES YOU DECIDE CODE OF ETHICS CHAPTER 9: ETHICS & NEW MEDIA YOU DECIDE ETHICS OF THE ISP (INTERNET SERVICES PROVIDER) THE POWER OF THE ISP YOU DECIDE "FREE" INTERNET SERVICE PROVIDERS YOU DECIDE ETHICS OF GOVERNMENT INTERFERENCE YOU DECIDE BUILD IT AND THEY WILL (ALL) COME DOES NET NEUTRALITY EQUAL WORLD CHAOS? YOU DECIDE THE ETHICS OF "GOTCHA" POLITICAL BLOGGING INDIVIDUALS AND INTERNET YOU DECIDE CHAPTER 10: CENSORHIP & CELEBRITY A BROADCAST STANDARDS & PRACTICES QUESTIONNAIRE VIOLENCE IMITABLE ACTIONS BALANCE, ERRORS AND VALUE JUDGMENTS YOU DECIDE SEX YOU DECIDE A DIFFERENT BS&P APPROACH YOU DECIDE PRESSURE GROUPS FROM THE PERSPECTIVE OF A BS&P VETERAN HEIGHTENED SENSITIVITY OF POLITICAL CORRECTNESS RUN AMUCK? YOU DECIDE CELEBRITY THE TOTAL PICTURE REVEALED YOU DECIDE LUNCHING ETHICALLY IN HOLLYWOOD RIGHT TO KNOW? REVEALING ALL YOU DECIDE CELEBRITY GOSSIP MEL GIBSON TOM CRUISE STAR JONES CELEBRITY VERIFICATION YOU DECIDE CELEBRITY WORSHIP YOU DECIDE CHAPTER 11: DIVERSITY & CONSOLIDATION HOW TO ACHIEVE DIVERSITY A POSSIBLE INDIRECT DIVERSITY CONNECTION YOU DECIDE CONSOLIDATION & DIVERSITY ADVANCING AN AGENDA CONSOLIDATION & JOBS CONSOLIDAITON & INCREASED INDECENCY YOU DECIDE CHAPTER 12: THE ETHICS OF PUBLIC RELATIONS CONTROLLED PR MATERIALS UNCONTROLLED PR AND MEDIA RELATIONS *E*VALUATE *T*RUTH AND THE "STORY PITCH" BARGAIN *T*RUTH OR CONSEQUENCES *T*RUTH AND CONTROLLED PR MATERIALS *T*RUTH, WORD-OF-MOUTH AND INTERNET PR ETHICS AND WORD-OF-MOUTH YOU DECIDE *I*NVESTIGATE *C*ODES OF ETHICS *S*ITUATION CHAPTER 13: ETHICAL ISSUES IN ADVERTISING & MARKETING EXPLOITING CONTROVERSY YOU DECIDE PRODUCT PLACMENT AND PRODCUT INTEGRATION MAKING SURE PRODUCTS ARE ON VIEW YOU DECIDE VIRTUAL ADVERTISING OTHER WAYS TO MARKET YOU DECIDE CREATING TELEVISION PROMOTIONAL SPOTS & ETHICS ARE ETHICS AT PLAY IN ACCEPTING OR REJECTING A PROMOTIONAL SPOT? MILLION DOLLAR FRAUD YOU DECIDE INDEX