Crunching big data with Hadoop and BigInsights in the cloud

There is an ongoing information explosion in every field of human endeavour. Enormous, unstructured, immensely valuable data sets are being accumulated. Every device logs numbers, audio, video and text; data is aggregated and stored somewhere. Unfortunately, traditional techniques cannot analyze these data sets. There's too much data to query -- volume! And it's all different -- variety! And it's arriving too fast -- velocity! Finance firms need to analyze transactions to detect fraud and model risk; Energy firms need to analyze old rig performance and wind speeds; IT needs to analyze logs of every type; Service providers need to analyze the prices of various services worldwide; Healthcare providers need to analyze patient data and measurements. New techniques are needed to deal with this Big Data. Fortunately, cloud computing is allowing the emergence of technologies that rely on clusters of commodity hardware to crunch data. Google is one example of a company that had to face and solve a Big Data problem before it could revolutionize internet search and consign countless other early search engines to the dust heap of history. The page-rank algorithm that it uses to rank results is based on something called Map-Reduce. In the Map phase, the data set (all of the internet) is split into microscopic chunks, which are transformed from unstructured data (information about a web page) to useful data (the value of web page). In the Reduce phase, the transformed microscopic chunks are reassembled back together into a Google results page. Because the chunks are microscopic, the mapping could run on many off-the-shelf computers rather than one big server. As a result, Google is able to use cheap commodity hardware and put competitors that relied on expensive servers out of business. The hardware side of this approach created Cloud Computing, which is a way of organizing vast amounts of cheap hardware on demand. The software side of this created a lot of useful data analytics applications. Apache Hadoop is one useful data analytics application that's native to the cloud. Hadoop is an open source project led by Yahoo. It makes it straightforward to apply the idea of Map-Reduce to any data set. Many vendors such as Cloudera. HortonWorks, and IBM have their own distribution of Hadoop. The Hadoop ecosystem includes many other open source technologies. The Java libraries are enhanced by the Pig high level language, the HBase database, the Hive data warehouse system, and the Flume log aggregation service. Each of these makes Hadoop more powerful at dealing with larger volumes of data, greater varieties of data, and quicker velocities of data. IBM InfoSphere BigInsights is a distribution of Hadoop. It integrates an IBM-created open source query language called JAQL (Jackal) with the usual components such as Hive, HBase, and Pig. JAQL allows the user to query through large sets of data in JSON (JavaScript Object Notation) form, which is the native data format of Hadoop. The Basic edition of BigInsights is available for download at no charge. It can also be easily deployed on Amazon Elastic Compute Cloud or IBM SmartCloud Enterprise.