Below is an instruction that describes a task. Write a response that appropriately completes the request.

### Instruction:
What are the main steps involved in website optimization?

### Response:
1. Identify website objectives.
2. Analyze website structure, content and performance.
3. Analyze user behavior and SEO performance.
4. Set optimization goals and develop a plan to reach them
5. Find opportunities for improvement and make changes as needed.
6. Test and monitor improvements regularly.
7. Sustain ongoing optimization activities.