Below is an instruction that describes a task, paired with an input that provides further context. Write a response that appropriately completes the request.

### Instruction:
Summarize the key ideas of this article

### Input:
This article discusses the psychology of consumer behavior in marketing research. It explains how consumers make decisions on the basis of their unconscious and conscious motives and how a business can use consumer behavior to their advantage.

### Response:
This article explores consumer behavior from a psychological perspective, focusing on how unconscious and conscious motives factor into consumer decision-making. It also outlines how marketers can use consumer behavior knowledge to their advantage.