Below is an instruction that describes a task, paired with an input that provides further context. Write a response that appropriately completes the request.

### Instruction:
What do you need to do to reach the goal?

### Input:
The goal is to generate leads for my small business.

### Response:
To reach the goal, you need to create an effective lead generation strategy that includes activities such as content marketing, email campaigns, pay-per-click ads, and optimizing your website for lead capture.