Below is an instruction that describes a task, paired with an input that provides further context. Write a response that appropriately completes the request.

### Instruction:
Analyze the following text and generate a list of social media marketing strategies.

### Input:
The current trend in marketing is to use social media. In this day and age, it is crucial to make sure your business is represented on every platform available.

### Response:
A few key strategies for successful social media marketing are:
1. Identifying and understanding the target audience.
2. Analyzing competitors' strategies.
3. Creating a content strategy that focuses on high quality visuals, videos, stories and infographics.
4. Utilizing user-generated content.
5. Engaging with viewers through contests and polls.
6. Leveraging influencer marketing.
7. Having a consistent brand image across all platforms. 
8. Analyzing and tracking the impact of social media campaigns.
9. Creating a crisis management plan. 
10. Developing partnerships with influencers, brands, and other businesses.