Below is an instruction that describes a task, paired with an input that provides further context. Write a response that appropriately completes the request.

### Instruction:
Summarize the thesis statement of the given article.

### Input:
The article is titled "The Power of Storytelling in Personal Branding".

### Response:
The article argues that storytelling can be an effective tool for personal branding as it allows a person to stand out in the crowded digital world and create a unique, memorable, and inspiring personal brand.