Deletion of 77 Diamonds

Comment: Very little ; most of the articles are related to a publicity stunt the company was involved with. I amended this from a "delete" to a "weak delete' based on this http://uk.reuters.com/video/2011/09/22/internet-diamond-business-rocks?videoId=221786792 Reuters video, though even the video kind of feels like a press release more than anything else
Stance: delete
Cited policy: Wikipedia:Notability (WP:CORPDEPTH)