Deletion of Cthulhu in popular culture

Comment: relevant parts into Cthulhu mythos; Cthulhu mythos is not solely a creation of HP Lovecraft, but has been expanded on - both canonically and non-canonically - by others.  Some elements of this article (with proper sourcing) would fall into the non-canonical usage. A quick search for "Cthulhu" at Amazon shows numerous (non-canonical) books about the Cthulhu mythos sufficiently demonstrating to me that there are es that there is a notable "popular culture" aspect to this, but I feel it would be better handled in the mythos article. Second choice would be keep
Stance: merge
Cited policy: Wikipedia:Reliable sources (WP:RS)