Deletion of Branch Insurance

Comment: I know that as the article's author, I have a vested interest in the article not being deleted, and it's probably also clear that I support it being kept. But I would like to at least contribute my view on this: Insurance is not a topic that garners tremendous coverage in mainstream press, in part because it's viewed by many (though not me!) as mundane and boring. I do not believe that means it is a not a notable or important topic. I believe that if the community rigidly and without judgment applies the same standards to companies of all industries, that will lead to undercoverage of some important topics (including insurance). Imagine there are two companies: Company A, an insurance company, and Company B, a car company. Those companies, with the same level of innovation, market share, and impact on their communities, will see dramatically different coverage in the mainstream press. By strict standards of , Company A might not pass review, while Company B might. This is simply to say that there are underlying reasons, unrelated to true notability, why some companies in some industries get substantially more coverage, earlier in their existence, than companies in other industries. In the case of Branch and other companies in the insurance space, it takes far more than 'notability' to garner coverage in non-trade or national publications -- it takes something closer to being one of the the absolute largest behemoths in the industry. I don't take the purpose of the notability guidelines to be to sort out all corporations in an industry other than those with the absolute greatest prominence and/or those that are the handful of largest ones in the nation. Strictly and rigidly applying  to insurance companies would have that effect. I also disagree with the judgment that the article is overly promotional or promotional at all, but I don't take that to be the central challenge to the approval of the article, so I won't address that directly or thoroughly. If you believe I should, I can do that
Stance: keep
Cited policy: Wikipedia:Notability (WP:NCORP||WP:NCORP)