Deletion of Loomia (2nd nomination)

Comment: There has been some recent to-and-fro changing of the article to change focus from its original subject (the defunct San Francisco based tracking-recommendation platform) to the more recent New York based smart fabric start-up. Staying with the former, which gave rise to the longstanding notability tag: the provided references were largely routine funding and partnership announcements; the most substantial may be the Richard Becker blog entry. Searches are finding only more of the same, and nothing to provide detail on the company's demise sometime around 2010 - it seems to have sunk without being noticed. In sum, I don't see enough to demonstrate  or  notability. (Briefly considering the more recent start-up, while the Wired product review https://www.wired.co.uk/article/smart-materials-loomia-clothes-sensors may begin to contribute, I don't see enough to demonstrate attained notability yet - it is probably at best  and the text contributed by an IP was promotional
Stance: delete
Cited policy: Wikipedia:Notability (:WP:NCORP||:WP:NWEB||:WP:TOOSOON)