Deletion of Blue Cross Sale

Comment: I don't agree that the article is unencyclopedic, it defines a marketing term and gives some of its origin and history which is certainly a suitable subject and correctly treated.  Its main problem is the lack of referencing.  I found a couple of passing mentions in books http://books.google.co.uk/books?id=uSbcZDHe2C8C&pg=PA194&dq=%22blue+cross+sale%22&lr=&ei=hHPTSZeBAoHANtHenPcI,http://books.google.co.uk/books?id=NjYQ4P8oniUC&pg=PP1&dq=%22blue+cross+sale%22&lr=&ei=hHPTSZeBAoHANtHenPcI#PPP1,M1 but nothing that could be used to build the article.  Everything else online is either even more tangential or not .  In short I cannot ever see this being expanded into a substantial article, especially as its use seems to be limited to a handful of large UK stores only.  The material has a place on Wikipedia, but imo it is as part of a broader article.  If there were a general article on "sale" that would be where it should be, but quite to my astonishment no such article exists.  January sales redirects (not entirely appropriately imo) to Christmas and holiday season and the sale dab page points (for this meaning) to Discounts and allowances, again, not exactly the same thing.  My suggestion to the author, if they are willing, is to work on the article in user space, expanding it to a more general article on "sale (retail)" or some such title
Stance: delete
Cited policy: Wikipedia:Reliable sources (WP:RS)