Deletion of Obay

Comment: Interesting but sources are weak (press release, blogs, at best - very local niche media). This campaign failed to get recognition sufficient to pass .(Also, the article is badly focused on the fictional element of the campaign instead of the real world campaign itself
Stance: delete
Cited policy: Wikipedia:Notability (WP:GNG)

Comment: mostly promotional or primary sources, without enough independence to establish 
Stance: delete
Cited policy: Wikipedia:Notability (WP:NOTABILITY)