Deletion of Uber (company)

Comment: There are two arguments put forth in support of the deletion of the article. Firstly it is argued that the long-term importance of Uber is uncertain. While this might be true it doesn't affect the notability in the wikipedia sense, either the current coverage is enough to meet  or it is not. It doesn't matter if the coverage is the result of startup controversy. If the coverage in reliable sources is deemed substantial there is no case for deletion. Secondly it is argued that the notability of the company and the service should be separated. This is clearly not a straightforward question and a move to Uber (service) needs to be discussed further within the relevant wiki-projects as Wikidemon suggests
Stance: keep
Cited policy: Wikipedia:Notability (WP:GNG)