Deletion of Sony FE 28-70mm F3.5-5.6 OSS

Comment: WP:NOTDIRECTORY, , borderline .  May perhaps merit a mention in a more general article about the product family.  There are sites and magazines dedicated to such merchandise which will advertize every product, Wikipedia is an encyclopedia.  It should cover pioneering devices and technology but not catalog everything.  Think about what people will be looking for in an encyclopedia in 20 years from now; they will expect coverage of but the most notable products, those which pioneered innovations and influenced a generation.  This will also result in complete articles which have much to say rather than many stubs
Stance: delete
Cited policy: Wikipedia:Too soon (WP:TOOSOON||WP:ADVERT)

Comment: This is appropriate for Wikipedia as it easily can achieve . There are numerous references available online including independent reviews and magazine appearances. Being suitable for a camera wiki does not make it unsuitable for Wikipedia
Stance: keep
Cited policy: Wikipedia:Notability (WP:GNG)

Comment: Wikipedia is |not a catalog of every product which is offered for sale.   Most lenses and cameras which have been offered for sale in the last hundred years or so have had some reviews in photo magazines or more recently on websites. Coincidentally, those same magazines often received ad revenue from the makers of the products they reviewed and the websites which reviewed camera products  typically had "click to buy" or a "shopping" tab, making it questionable whether they are "independent
Stance: delete
Cited policy: Wikipedia:What Wikipedia is not (WP:NOT)

Comment: This is really more appropriate for a camera wiki, instead of Wikipedia. Fails 
Stance: delete
Cited policy: Wikipedia:Notability (WP:GNG)