Deletion of Signspotting

Comment: per  ("signspotting is a relatively new phenomena...") and for lack of "multiple third-party reliable sources" to prove the notability of this hobby ''as a so-named phenomenon''. Pictures of funny signs collected and published in a book or on a website doesn't make "signspotting" a ''phenomenon'' in and of itself, it merely means that some people like collecting pictures of funny signs. Like the nominator, I can ONLY find ref's to the book and the website in this http://www.google.co.za/search?sourceid=navclient-ff&ie=UTF-8&rls=GGGL,GGGL:2006-43,GGGL:en&q=signspotting Google search
Stance: delete
Cited policy: Wikipedia:Wikipedia is not for things made up one day (WP:NFT)