Deletion of BloodyHelp

Comment: This looks like more of a proposition than something which has attained notability, and the coverage available online (a couple of blogs entries; an http://www.indiegogo.com/projects/bloodyhelp-revolutionize-blood-donations/x/5039734 Indiegogo campaign) reflects that. Fails , 
Stance: delete
Cited policy: Wikipedia:Notability (:WP:GNG||:WP:NSOFT)