Deletion of Brewery Collectibles Club of America

Comment: First off, the appropriate SNG is  which has been tightened up in recent times as to the requirements for notability. One aspect is references. I see above that some Keep !voters have trotted out the good ol' "significant coverage in independent reliable sources" line which falls well short of today's criteria. The criteria for establishing notability for companies/organizations as per  is for multiple sources (at least two) of |significant coverage with |in-depth information *on the company* and (this bit is important!) containing |"Independent Content". "Independent content", in order to count towards establishing notability, must include ''original and independent opinion, analysis, investigation, and fact checking that are clearly attributable to a source unaffiliated to the subject''. None of the references in the article meet the criteria and having searched I am unable to locate any references that meet the criteria. I request that Keep !voters here point to the best  references (in their opinion) is they disagree. I'm happy to change my !vote if references can be found. In the meantime, topic fails GNG/
Stance: delete
Cited policy: Wikipedia:Notability (WP:NCORP||WP:SIGCOV||WP:CORPDEPTH||WP:ORGIND||WP:THREE||WP:NCORP)

Comment: per  and per COI and PROMO and NOTWEBHOST. Notability is not disputed. Article can be recreated by an uninvolved editor in the future
Stance: delete
Cited policy: Wikipedia:Blow it up and start over (WP:TNT)

Comment: I'm no expert in this subject but is there not  demonstrated already with sources like https://abcnews.go.com/Lifestyle/wireStory/brew-years-beer-fans-canvention-opens-mexico-65276618 https://apnews.com/article/84304a68be5f4a298af04acde5d8e2f9 https://www.stlmag.com/The-Brewery-Collectibles-Club-of-America-Has-Less-to-do-With-Beer-Than-You-Might-Think/ https://www.nytimes.com/1972/09/26/archives/beer-can-collectors-hold-barterfest-beercan-collectors-hold.html?searchResultPosition=1
Stance: keep
Cited policy: Wikipedia:Notability (WP:SIGCOV)

Comment: Take a look at  and  since  is the applicable set of guidelines. For example, https://abcnews.go.com/Lifestyle/wireStory/brew-years-beer-fans-canvention-opens-mexico-65276618 this piece in ABC News only mentions the company in passing and mostly is promoting the convention, fails . Similarly, https://apnews.com/article/84304a68be5f4a298af04acde5d8e2f9 this from APNews is a mere mention-in-passing with no details on the company, fails . https://www.stlmag.com/The-Brewery-Collectibles-Club-of-America-Has-Less-to-do-With-Beer-Than-You-Might-Think/ This is the St. Louis magazine is entirely based on information provided by the company and/or interview/quotations (it is churnalism) and fails . Finally, the https://www.nytimes.com/1972/09/26/archives/beer-can-collectors-hold-barterfest-beercan-collectors-hold.html?searchResultPosition=1 NYT reference is like the first two - it only mentions the company in passing and is mostly discussing the convention
Stance: comment
Cited policy: Wikipedia:Notability (WP:CORPDEPTH||WP:ORGIND||WP:NCORP||WP:CORPDEPTH||WP:CORPDEPTH||WP:ORGIND)

Comment: Looking at  first, it passes doing a  search. No need to look at guidelines or essays further than that if it passes the general notability policy
Stance: keep
Cited policy: Wikipedia:Notability (WP:GNG||WP:BEFORE)