Deletion of Super Bowl halftime counterprogramming

Comment: or possibly '''merge''' to Counterprogramming or Super Bowl halftime shows or '''expand and rename''' to an article about Super Bowl counterprogramming in general (not just half-time counterprogramming). There is plenty of reliable source coverage and everything here is |verifiable: See, e.g. "http://www.accessmylibrary.com/coms2/summary_0286-8259955_ITM Halftime at the Super Bowl usually deserves a penalty flag" in ''The Dallas Morning News'' (you have to log in with a library card to see the second half of the article which covers half-time counterprogramming), "http://nl.newsbank.com/nl-search/we/Archives?p_product=DH&p_theme=dh&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=11E8D52EEEBB12E0&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM If you don't want to watch Super Bowl" in the Decatur, Illinois ''Herald & Review'', and "http://www.accessmylibrary.com/coms2/summary_0286-16645427_ITM Bowls abound this weekend with peeks, puppies and geeks" in the ''Washington Times''. This is clearly a notable phenomenon, what this list needs is context, not deletion. (And is it ''really'' "original research" to note that things like the "Butt Bowl", the "Lingerie Bowl" and the "Puppy Bowl" are intended as counterprogramming the Super Bowl, and not just programs that happen to "occur at the same time
Stance: keep
Cited policy: Wikipedia:Verifiability (WP:V)