Deletion of Joost de Valk (2nd nomination)

Comment: The ''Ultimate Guide to Link Building'' looks solid. It wasn't written by him and it has a reputable publisher. Combined with Business Insider and PC Magazine, I feel that it could be said that we have 
Stance: keep
Cited policy: Wikipedia:Reliable sources (WP: THREE)

Comment: Notable individual who is an https://www.clickz.com/37-seo-experts-those-in-the-know-follow/29353/ expert in his field, easily passes #2 This particular de Valk article was started from scratch and has nothing to do with the first article or AfD (which looks to have been a pretty solid delete). https://www.businessinsider.nl/joost-de-valk-yoast-seo-plugin-wordpress/ Business Insider has a biography of de Valk. In PCWorld (magazine)|PCWorld magazine (not yet in the article), he https://www.pcworld.com/article/2912812/poor-wordpress-documentation-trips-developers-yields-plugins-with-xss-flaw.html is an expert finding vulnerabilities in software.  does not apply because the subject is an expert, widely acclaimed, meeting , and the subject has had significant roles with two companies (Yoast as CEO and WordPress as WordPress Marketing and Communications Lead role) He has made a major impact in the field of computing, app development, optimization and software. We have the room for such an article , it serves our readers
Stance: keep
Cited policy: Wikipedia:Notability (WP:ANYBIO||WP:BLP1E||WP:NOTPAPER)

Comment: Does not seem to meet , sources are bad - in passing, press releases and their rewrites
Stance: delete
Cited policy: Wikipedia:Notability (WP:ANYBIO)

Comment: cite book |url= https://www.google.com/books/edition/Ultimate_Guide_to_Link_Building/gloAAwAAQBAJ?hl=en&gbpv=1&dq=Joost+de+Valk&pg=PA179 |title=Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking |page=179 |first1=Eric |last1=Ward |first2=Garrett |last2=French |id=ISBN 9781599184425 |isbn=1599184427 |date=April 5, 2013 |type=Paperback |publisher=McGraw-Hill Companies, Incorporated |location=Irvine, California |language=English}} Meets .  Recognized expert
Stance: keep
Cited policy: Wikipedia:Notability (WP:GNG)

Comment: I don't think  applies since it's more in the context of an event. Also, the three criteria listed there aren't all met, particularly the 3rd one
Stance: comment
Cited policy: Wikipedia:Biographies of living persons (WP:BLP1E)

Comment: per the above source analysis table, the subject does not meet NBIO/GNG. Business Insider is yellow at RSP; Clickz is, in the most obvious way possible, not a reliable source; a book that he partially wrote or contributed to cannot establish his notability. Per the above table, the actual RSes are brief mentions in articles about SEO; the rest are not RSes. (In fact, they shouldn't even be in the article at all, but if anyone goes and deletes them now, they will be accused of "evisceration", of course). I don't see , so it should be a redirect of the founder's name to the product/company
Stance: merge
Cited policy: Wikipedia:Reliable sources (WP:THREE)

Comment: I agree  point 2 is clearly met.  I also wonder how many reliable sources in other languages Google news actually scans for.  The Business Insider coverage helps meet the general notability guideline
Stance: keep
Cited policy: Wikipedia:Notability (WP:CREATIVE)