Deletion of Jacksonville Observer

Comment: WP:NMEDIA reminds us that "the media does not often report on itself. It is not often that one media outlet will give neutral attention to another, as this could be seen as 'advertising for the competition'".  This alternative right-leaning media outlet included a print version for a while, it was referenced in other publications, and occasionally it was credited with a scoop, so I would be inclined to find a reason to keep this article if I could.  Unfortunately I've not found anything substantive other than a May 2011 post by the publisher, Austin Cassidy, announcing the suspension of the print version and a shift to all-local content--informative and reliable under  but obviously not relevant to notability.   I also note a bio on a different blog website identifying Austin Cassidy as the "former publisher" of the ''Observer''http://www.uncoveredpolitics.com/about/, which would seem consistent with its now-inactive status. If anyone comes up with better information at the last minute about this venture, I'd still be open to supporting the article's retention, but otherwise I suppose deletion is inevitable
Stance: comment
Cited policy: Wikipedia:Verifiability (WP:ABOUTSELF)