Deletion of Amalgamated Advertising

Comment: and the current text looks like a #G11|speedy delete candidate for blatant advertising: ''a full-service ad agency and brand consultancy with a "cultural branding" approach that agency partner Douglas Holt defined in his 2004 book, How Brands Become Icons.... Amalgamated has been used to exemplify "the new guerrilla ad guys" who first integrated social media and stunts within "viral" advertising campaigns.''  When you're an advertising agency, media coverage of your publicity stunts should not count towards notability
Stance: delete
Cited policy: Wikipedia:Criteria for speedy deletion (WP:CSD)

Comment: When you're an advertising agency, 'publicity stunts' is what you get paid to do, so coverage of these ''should'' go some way towards establishing notability, especially when the coverage explicitely references the agency. In this case, there's a fair amount of respectable coverage. I agree the article isn't particularly well written, but it's a long way from a #G11|speedy delete in my view
Stance: keep
Cited policy: Wikipedia:Criteria for speedy deletion (WP:CSD)

Comment: Substantial coverage in multiple independent sources; doesn't that satisfy ? When you're a widget factory, coverage of your widgets from independent sources surely counts towards notability; if you're an author, independent reviews of the books you write establish that you're notable; if you're an advertising agency that does publicity stunts, the same should apply
Stance: keep
Cited policy: Wikipedia:Notability (WP:COMPANY)