Deletion of Direct Ferries

Comment: I've added some more news and book sources to the article, and trimmed out some of the chaff. None of the "delete" !voters, aside from the nominator, showed evidence of , and a quick https://www.google.co.uk/search?q=directferries&es_sm=91&source=lnms&tbm=nws&sa=X&ei=GuGXVOr-IMH1UMeRgKAL&ved=0CAsQ_AUoBA news and https://www.google.co.uk/search?q=directferries&oq=directferries&aqs=chrome.0.69i59j0l5.2130j0j7&sourceid=chrome&es_sm=91&ie=UTF-8#q=directferries&tbm=bks book search reveals many hits. Most are just mentions of "if you want a ferry here, pop onto directferries.co.uk", granted, but they still count as independent and reliable coverage. I don't believe the writers of Lonely Planet are taking backhanders from the company; rather they, like me, typed "ferries to insert country here" into Google and found the site. For me, the ''Financial Times'' source that describes them as "the largest ferry ticket aggregator in Europe" cements notability. PS: I didn't get the ping, I just found this on my regular round of looking at AfDs for AfC submissions
Stance: keep
Cited policy: Wikipedia:Articles for deletion (WP:BEFORE)

Comment: Amazingly, this discussion is already ten times longer than the article in question. Here's my assessment: ref. #1 is from the company's web site - does not count toward notability; ref. #2 has information about the company, but by itself is not enough for ; #3 & #4 return 404s
Stance: delete
Cited policy: Wikipedia:Notability (WP:CORP)