Deletion of Pop-a-Lock

Comment: What criteria for deletion does this satisfy?  It's verifiable.  Independent and reputable references are cited.  It's not an advert - in fact, it's a textbook example of NPOV, reporting facts without making value judgements, sourcing all claims, and identifying the one case where the source has a conflict of interest.  It's bitty and needs cleaning up, but that is not a criterion for deletion.  The company is not of world-shattering notability, but does satisfy the |guidelines, and  paper. So how ''does'' this article meet the deletion criteria? &mdash
Stance: keep
Cited policy: Wikipedia:Notability (WP:CORP||WP:NOT)