Deletion of Reader's Circle

Comment: Lacks in-depth coverage in reliable and independent sources. Brief mention or listing in refs provided. Does not meet  or 
Stance: delete
Cited policy: Wikipedia:Notability (WP:ORG||WP:GNG)

Comment: With all due respect, none of that establishes notability either. The Great Books Foundation article? The article includes a list of external links, but its sources remain unclear because it lacks inline citations, or footnotes. The external links, while not formatted as footnotes, establish the notability of the Foundation. |Other stuff exists. Wikipedia has over 3.5 million articles. We're not focusing on all those other articles right now. We're only addressing Reader's Circle. The bottom line comes down to this: The subject of the article lacks notability as established through '''significant coverage''' ''about the organization'', presented in '''reliable sources''' that are '''completely independent''' of the organization, '''separate from any ties or member organizations of Reader's Circle'''. While holding a trademark for the term "Reader's Circle" may be advantageous to the holder, it means little in establishing notability for inclusion in the encyclopedia. From a business perspective, separate from Wikipedia, holding a trademark in and of itself holds little water if the use of the term is not enforced by the holder of the mark. It is not the responsibility of the USPTO to enforce exclusivity. This responsibility rests with the holder and the courts. That said, it has not been shown in this forum that use of the mark has been enforced and held to the exclusive use of the holder, indicating that all use of the term "Reader's Circle" refers to the subject of this article. This leaves us once again, back to where we started. In order to establish notability, the article needs to be supported through significant coverage in reliable sources that are independent of the subject. I have read the AP article. However, the subject of this article is only briefly mentioned, when it appears that you were quoted about your website, promoting it as "an alternative to the traditional book club". This does not equate to significant coverage '''about the organization'''. The trademark does not establish notability. At this point, the burden falls to you to establish notability according to policies and guidelines of Wikipedia. Unfortunately, we currently have nothing with which to indicate significance, importance, or notability. If you can provide a book written about the subject, or even a newspaper article or magazine article, it would help. But remember, it has to be about the organization, rather than an article about a separate subject, where the organization is only briefly mentioned or where the principals merely offer comment and quotes for publication. Best regards
Stance: comment
Cited policy: Wikipedia:Arguments to avoid in deletion discussions (WP:OSE)

Comment: As indicated above, much of the citations are to reader's circles in terms of the "book club" definition of the term and not this particular website; results from Google News are similarly generic and do not refer to the subject of this article. The only references that seems to mention this website by name are (1) the WSJ article, but that again is a glossing mention in an article about the subject of reading circles in general and not in-depth coverage, and (2) the ''Spirit of Service'' book, but based on an Amazon "look inside" it is mentioned once, on page 10, and is again not in-depth coverage. If anything, this article is more about the term (which could redirect to book discussion club, possibly) and the mention of the website that is ostensibly the subject of the first paragraph of the article seems unjustified, as it does not seem to meet  and there is no sourced evidence that the genericized term "reader's circle" is a direct result of the efforts of this particular website
Stance: delete
Cited policy: Wikipedia:Notability (WP:GNG)