Deletion of Ultimate MotorCycling

Comment: I have actually cited Ultimate Motorcycling in articles in the past, but I've lost confidence in their independence. I tried to find news articles about them, and came up only with press releases. http://www.prnewswire.com/news-releases/ultimate-motorcycling-hits-the-1-spot-105167044.html This press release claims they are the #1 US streetbike magazine web site according to Alexa.com, which might be a claim to notability.  Something called FishbowlLA http://www.mediabistro.com/fishbowlla/ultimate-motorcycling-alexa-rankings-coram-publishing_b12692 blogged in response. My take is that the list of top 10 Alexa traffic rankings for US streetbike magazines is not considered notable by independent media to a degree that would meet the criterion at the top of  "The content itself has been the subject of multiple non-trivial published works whose source is independent of the site itself". I don't think the Alexa ranking is a "well-known and independent award from either a publication or organization".  A merge into Robb Report#Other publications wouldn't be a travesty
Stance: delete
Cited policy: Wikipedia:Notability (WP:WEB)