Deletion of Zeta (company)

Comment: u|DGG}}, {{u|Winged Blades of Godric}}, and {{u|Kudpung}} hit the nail on the head. {{u|TonyBallioni}}'s analysis is also spot on. Fails 
Stance: delete
Cited policy: Wikipedia:Notability (WP:CORPDEPTH)

Comment: I don't know what you guys are looking at but I see coverage in 5 different reliable sources, 3 with bylines. Perhaps more balance would be welcome but the text does not have any  issues. Can someone supporting deletion please speak to this actual article as opposed to a class of articles you wish did not exist
Stance: keep
Cited policy: Wikipedia:Manual of Style (WP:PEACOCK)

Comment: for the purpose of full disclosure, I came across this article while defending its AfC acceptance to Godric, I see why someone might argue GNG. I had not intended to comment on it, but on deeper examination of the sources, I felt the need to,  After review the sourcing is the standard coverage you would find in business publications that is not an in-depth analysis of the company or coverage of its impact in the general purpose press. The articles cited are effectively press releases. I do not see the type of coverage envisioned by  and , and thus it is not sufficient to meet the GNG. Additionally, as written now, it is little more than a directory listing, and |Wikipedia is not a directory
Stance: delete
Cited policy: Wikipedia:Notability (WP:ORGDEPTH||WP:ORG||WP:NOTDIR)

Comment: fails , the  http://www.thehindubusinessline.com/info-tech/directi-unveils-zeta-digital-meal-vouchers-sees-8000cr-market-potential/article8189316.ece Business Line article actually states: {{xt|In India, Zeta will employ a direct marketing and sales approach to promote its digital meal vouchers}} and well, it appears they've done just that using Wikipedia. Furthermore, Business Line states that Zeta was unveiled by Directi and "is now a digital meal voucher brand", so which is it, a company or a brand? http://www.financialexpress.com/money/now-you-can-make-paperless-lta-claims-five-thnings-to-know-about-it/505559/ Financial Express claims Zeta is a Fintech startup, so there are conflicting stories.  The promos in the cited sources include basic press release announcements in the Business or Finance section, (''PTI feed'' and ''Express news''), so it's routine business and not about anything notable that garnered the attention of independent news articles
Stance: delete
Cited policy: Wikipedia:Notability (WP:CORPDEPTH)

Comment: another classic example of a COI/SEO expert thinking that we will allow Wikipedia to become an alternative to Yellow Pages or LinkedIn. Fails 
Stance: delete
Cited policy: Wikipedia:Notability (WP:ORG)