Deletion of The NewStandard

Comment: not really per nomination, as I can't actually see anyting in their  search. https://www.google.co.uk/search?q=%22The+NewStandard%22&source=lnms&tbm=nws&biw=1280&bih=647 Such a search, however, indicates almost no |depth or |persistence of coverage in third-party sources that are actually independent of the outlet itself. The only coverage is |primary and their |own articles which, of course, demonstrate existance rather than notability; So the article fails the most  criteria. &mdash
Stance: delete
Cited policy: Wikipedia:Articles for deletion (WP:BEFORE||WP:DEPTH||WP:PERSISTENCE||WP:PTS||WP:SPS||WP:BASIC)