Deletion of The White Company (retailer) (2nd nomination)

Comment: Considering the last AFD (with basically the same deletion rationale) closed as unanimous keep less than a month ago, why do you feel the guidance at Wikipedia:Renominating for deletion or  do not apply here? Also, why do you think renominating for deletion instead of adding the sources mentioned at the last AFD was preferable? Last but not least, how was  followed in this case? Regards
Stance: comment
Cited policy: Wikipedia:Deletion policy (WP:ATD||WP:BEFORE)

Comment: per https://www.google.co.uk/search?dcr=0&tbm=nws&ei=022FWuuZMcLCgAbe35zoAg&q=%22The+White+Company%22&oq=%22The+White+Company%22&gs_l=psy-ab.3..0.3555.3555.0.3930.1.1.0.0.0.0.39.39.1.1.0....0...1c.1.64.psy-ab..0.1.38....0.rYyBgzhukJM this news search and per SoWhy. Mary Homer went to run it, giving Philip Green|Sir Philip Green a bloody nose over it. Frankly this AfD smacks of |systemic bias, as I don't think the average Wikipedian is interested in fashion and shopping, or seeing how women can do a better job of running a large organisation than men
Stance: keep
Cited policy: Wikipedia:Systemic bias (WP:BIAS)