Deletion of World Crohn's and Colitis Day

Comment: Could not find any reference to this day online, which is strange given it started post 2007 and by definition should promoted?  Tried various combinations of the words in my search, but got nothing.  The single reference in the article is a dead link? Feels like this WP article was done as a PROMO-piece for the launch of the day but for whatever reason, it never caught on (did it every happen?).  Can't see how this meets any definition of  without a single  on it
Stance: delete
Cited policy: Wikipedia:Notability (WP:GNG||WP:RS)