Deletion of DuPont Registry

Comment: Re. "nothing has been done by any editor to establish notability with multiple instances of non-trivial coverage", following  could have dealt with that. The first 2 pages of results from the Google News Archives throw up all of these: http://pqasb.pqarchiver.com/chicagotribune/access/49438982.html?dids=49438982:49438982&FMT=ABS&FMTS=ABS:FT&type=current&date=Feb+11%2C+2000&author=Jenny+King+Special+to+the+Tribune&pub=Chicago+Tribune&desc=CLASSY-FIED+DUPONT+REGISTRY+PUTS+THE+UPSCALE+IN+%60PREOWNED%27+CAR+SALES&pqatl=google Chicago Tribune, http://www.chicagotribune.com/news/nationworld/bal-shopside1129,0,7378311,full.story Chicago Tribune, http://pqasb.pqarchiver.com/orlandosentinel/access/91686222.html?dids=91686222:91686222&FMT=ABS&FMTS=ABS:FT&type=current&date=Apr+29%2C+1985&author=Kirsten+Gallagher+of+The+Sentinel+Staff&pub=Orlando+Sentinel&desc=A+GLOSSY+CATALOG+OF+CLASSY+CARS+DUPONT+REGISTRY+IS+UPSCALE+WISH+BOOK+OF+FLORIDA%27S+BIG-BUCK+AUTOS&pqatl=google Orlando Sentinel, http://pqasb.pqarchiver.com/orlandosentinel/access/357892581.html?dids=357892581:357892581&FMT=ABS&FMTS=ABS:FT&type=current&date=Jul+13%2C+2003&author=Mitch+Stacy%2C+the+Associated+Press&pub=Orlando+Sentinel&desc=NO+SHORTAGE+OF+READERS+FOR+%60DUPONT+REGISTRY%27+%3B+IT+HAS+NO+ARTICLES%2C+JUST+GLOSSY+PAGES+OF+LUXURY+ADS.&pqatl=google Orlando Sentinel, http://news.google.co.uk/newspapers?id=Rz0fAAAAIBAJ&sjid=M9AEAAAAIBAJ&pg=3528,3007318&dq=dupont-registry&hl=en Herald-Journal, http://nl.newsbank.com/nl-search/we/Archives?p_product=MH&s_site=miami&p_multi=MH&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=10DC1DE14356DBC0&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM Miami Herald, http://www.highbeam.com/doc/1P2-1491621.html Chicago Sun Times, http://www.transworldnews.com/NewsStory.aspx?id=102260&cat=3 TransWorldNews, http://www.dmnews.com/classifieds-publisher-offers-print-feel-online/article/86102/ DM News. Needless to say, there's a lot more coverage beyond that. Similarly, Google Books shows plenty of coverage (http://books.google.co.uk/books?q=%22dupont%20registry%22&hl=en&ned=uk&um=1&sa=N&tab=np). As for it being "re-creation of previously deleted material", if the same content had been previously deleted at AFD this would be a reason for deletion, but it was previously speedy-deleted as "unambiguous advertising or promotion", but I see little more than the basic facts about the subject in the current version. The article can be improved with readily available sources, and should be improved rather than deleted
Stance: keep
Cited policy: Wikipedia:Articles for deletion (WP:BEFORE)