Deletion of Muir Skate Longboard Shop (2nd nomination)

Comment: I can't find the coverage to meet  and  and there's no reason why this article would warrant an exception from these guidelines
Stance: delete
Cited policy: Wikipedia:Notability (WP:N||WP:ORG)

Comment: I just looked up the only citation that might have given credibility to this article, Citation #3:  Muir Surf & Skate". Concrete Wave Magazine: p. 29. Winter 2009. http://www.concretewavemagazine.com/magazine/index.php?option=com_content&view=article&id=129&Itemid=139. Retrieved May 9, 2010.  Unfortunately, it appears to be a hoax.  The winter 2009 edition of this magazine (correctly cited as Volume 7, No. 4) has a full-page advertisement for retroskateboards.com on it. No mention of this hokey little shop.  The other 3 references are a student newspaper and a blog.  Not a snowball's chance in hell of passing 
Stance: delete
Cited policy: Wikipedia:Notability (WP:CORP)

Comment: or merge into UCSD as before. Not enough coverage for 
Stance: delete
Cited policy: Wikipedia:Notability (WP:CORP)

Comment: again).  Still doesn't pass , and no evidence things have changed in the ~2 weeks since the last discussion
Stance: delete
Cited policy: Wikipedia:Notability (WP:CORP)

Comment: Passes , so no reason to delete. The comment of Mkativerata explains what is wrong with the delete !votes: ''Shops aren't usually notable. Nothing sets this shop apart.'' - Wrong: the fact that it is covered by several RS sets it apart. Shops aren't usually notable, but this one is
Stance: keep
Cited policy: Wikipedia:Notability (WP:GNG)

Comment: Still fails . This quote is from that page, and it sums this up very nicely
Stance: delete
Cited policy: Wikipedia:Notability (WP:CORP)

Comment: Non-notable, bordering on |spam
Stance: delete
Cited policy: Wikipedia:Spam (WP:SPAM)