Deletion of Mat Lloyd

Comment: I've been watching this article trying to figure out whether it passes or not. Clearly it's |vanity To me the deciding factor is the four books and two CD's. For every single one of them, when I search for the title and his name (like http://www.google.com/search?num=100&hl=en&lr=&as_qdr=all&q=+%22mat+lloyd%22+%22Will+Rhyme+for+food%22&btnG=Search this) I get his myspace page and homepage and nothing else. Not one single other site mentions any of these works. None of the ISBN numbers show up in any of the ISBN searches. Something seriously wrong here. At minimum, |unverifiable, to put it politely
Stance: delete
Cited policy: Wikipedia:Conflict of interest (WP:VAIN||WP:V)