Deletion of The White Company (retailer)

Comment: there is a ton of in-depth coverage in RS out there, a  search would have turned them up very quickly. Here are just a few https://www.thetimes.co.uk/article/big-year-for-the-white-company-ndmv20k25, http://www.dailymail.co.uk/travel/travelnewsletter/article-5175721/Review-BAs-new-business-class-White-Company.html https://www.drapersonline.com/news/the-white-company-profits-inch-up/7028314.article https://www.architecturaldigest.com/story/the-white-company-is-set-to-debut-in-new-york-city it's even used as a synonym for "pale and interesting" https://www.theguardian.com/lifeandstyle/2018/jan/14/sanxia-renjia-london-enough-excitement-for-a-month-restaurant-review '''here'''. The founder became famous because of the company even if notability is not inherited it's difficult to say that she is notable and her company is not as all the sources that talk about her talk about her company. She was awarded an OBE a few weeks ago and the reason was https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/671148/NY18_Queens_List_-_Final_.pdf '''Founder, The White Company. For services to Retail
Stance: keep
Cited policy: Wikipedia:Articles for deletion (WP:BEFORE)

Comment: But isn't the article on the notable founder make for a good redirect/merge target per ? So why bring it here? Regards
Stance: comment
Cited policy: Wikipedia:Deletion policy (WP:ATD)