Deletion of SHOP.CA

Comment: There is no significant coverage in independent reliable sources to establish notability for this company/web site which has yet to even launch.  The article itself is promotional in tone and would need a fundamental rewrite to adhere to a |neutral point of view
Stance: delete
Cited policy: Wikipedia:Neutral point of view (WP:NPOV)

Comment: I searched the ''http://www.theglobeandmail.com/ Globe and Mail'' and the ''http://www.nationalpost.com/index.html National Post'' websites for "shop.ca" and came up with nothing relevant.  A Google search also turned up no evidence of significant independent coverage; moreover, in looking at my Google results for ("shop.ca" online canada), I was struck by the number of hits for sites like futureshop.ca, scoutshop.ca, thewebshop.ca, etc.  If shop.ca were receiving significant coverage, I think it'd show up in Google results before these supposedly more obscure websites.  If the company proves to have staying power, a new article can be written: one that adheres to 
Stance: delete
Cited policy: Wikipedia:What Wikipedia is not (WP:NOTADVERTISING)