Deletion of Etsy

Comment: meets 
Stance: keep
Cited policy: Wikipedia:Notability (WP:N)

Comment: edited) Has anyone heard of Google News? It is a great place to check whether something has multiple coverage in reliable sources, as Etsy does http://news.google.com/archivesearch?q=etsy&ie=UTF-8&oe=UTF-8. See Cox News service, a wire service: http://www.azcentral.com/home/crafty/articles/0808etsy0808.html. See CNET Asia: http://asia.cnet.com/blogs/shopablogic/post.htm?id=62014922. See the Wall Street Journal (subscription, substantial coverage): http://online.wsj.com/article/SB113348919465712038.html?mod=googlewsj. There are many more behind paywalls per the Google News search. Etsy has a great many such reliable sources with substantial coverage, satisfying |notability. See coverage in the New York Times, for instance http://www.nytimes.com/2007/06/24/fashion/24renegade.html?_r=1&oref=slogin&ref=style&pagewanted=all http://www.nytimes.com/2007/01/18/fashion/18Online.html?ref=technology , along with several articles in Business Week (example http://www.businessweek.com/smallbiz/content/jun2007/sb20070611_488723_page_2.htm) and numerous regional newspapers. The paragraph in Wired http://www.wired.com/science/discoveries/news/2006/04/70695?currentPage=2 would seem to be substantial coverage in a reliable source as well. See the International Herald Tribune http://www.iht.com/articles/2007/11/15/technology/PTBASICS15-web.php?page=2. There are many more sources which can be used to improve the article and which more than satisfy the notability requirement
Stance: keep
Cited policy: Wikipedia:Notability (WP:N)

Comment: Even though there are |reliable secondary sources, I'm saying delete because certain statements read like an ad ('...you must pounce quick, before the item you want is gone!'? 'These tools are unique and new to online shopping
Stance: delete
Cited policy: Wikipedia:Reliable sources (WP:RS)