News Finding: a plastic spoon is light), yoghurt seemed denser and more expensive.
Paper Finding: There was also a significant effect of Spoon Weight on the perceived expensiveness of the yoghurt (F 1,34 = 4.413, P = .043, eta 2 p = .115, see Figure 1b ).
News Context: They found that when the weight of the cutlery confirms expectations (e.g. a plastic spoon is light), yoghurt seemed denser and more expensive. Color contrast is also an important factor: white yoghurt when eaten from a white spoon was rated sweeter, more liked, and more expensive than pink-colored yoghurt.
Paper Context: There was a significant effect of Spoon Weight on the perceived density of the yoghurt (F 1,34 = 4.280, P = .046, eta 2 p = .112, see Figure 1a ). There was also a significant effect of Spoon Weight on the perceived expensiveness of the yoghurt (F 1,34 = 4.413, P = .043, eta 2 p = .115, see Figure 1b ). The sampled yoghurt was rated as tasting denser and more expensive when sampled from the lighter spoons, as compared to the visually identical but heavier spoon.