Question: Why did Fincher protest the placement of "Fight Club" ads during World Wrestling Federation broadcasts?
About the article "Fight Club", section "Marketing".

Candidate passages:
Filming concluded in December 1998, and David Fincher edited the footage in early 1999 to prepare "Fight Club" for a screening with senior executives.
They did not receive the film positively and were concerned that there would not be an audience for the film.
Executive producer Art Linson, who supported the film, recalled the response: "So many incidences of "Fight Club" were alarming, no group of executives could narrow them down."
Nevertheless, "Fight Club" was originally slated to be released in July 1999 but was later changed to August 6, 1999.
The studio further delayed the film's release, this time to autumn, citing a crowded summer schedule and a hurried post-production process.
Outsiders attributed the delays to the Columbine High School massacre earlier in the year.
Marketing executives at 20th Century Fox faced difficulties in marketing "Fight Club" and at one point considered marketing it as an art film.
They considered that the film was primarily geared toward male audiences because of its violence and believed that not even Brad Pitt would attract female filmgoers.
Research testing showed that the film appealed to teenagers.
Fincher refused to let the posters and trailers focus on Pitt and encouraged the studio to hire the advertising firm Wieden+Kennedy to devise a marketing plan.
The firm proposed a bar of pink soap with the title "Fight Club" embossed on it as the film's main marketing image; the proposal was considered "a bad joke" by Fox executives.
Fincher also released two early trailers in the form of fake public service announcements presented by Pitt and Norton; the studio did not think the trailers marketed the film appropriately.
Instead, the studio financed a $20 million large-scale campaign to provide a press junket, posters, billboards, and trailers for TV that highlighted the film's fight scenes.
The studio advertised "Fight Club" on cable during World Wrestling Federation broadcasts, which Fincher protested, believing that the placement created the wrong context for the film.
Linson believed that the "ill-conceived one-dimensional" marketing by marketing executive Robert Harper largely contributed to "Fight Club"s lukewarm box office performance in the United States.
Fight Network broadcasts live judo and karate tournaments: "World Combat Games" - Fight Network is the official international broadcaster for the SportAccord World Combat Games, featuring 15 Olympic and non-Olympic sports, including akido, boxing, fencing, judo, BJJ, karate, kendo, kickboxing, Muay Thai, sambo, savate, sumo, taekwondo, wrestling and wushu.
"International Judo Federation" - International sanctioning body for judo.
Tournaments include Grand Prix, Grand Slam and Olympic qualification.
"World Karate Federation" - Largest governing body for sport karate recognized by International Olympic Committee.
FN broadcasts Junior and Senior Karate World Championships.
"World Taekwondo Federation" - A member of the International Olympic Committee, events feature the traditional martial art of taekwondo.  
 Charlie Fincher Jack Fincher Fincher.
Charlie was the elder brother of Jack 
Trongard was a commentator for the American Wrestling Association (AWA) professional wrestling promotion throughout the 1980s, calling matches involving the likes of Hulk Hogan, Nick Bockwinkel, Bobby Heenan, Verne Gagne, The Road Warriors, Shawn Michaels and many others.
Trongard's voice was featured on the AWA's weekly ESPN broadcasts, reaching millions of homes around the world.
His signature phrase was "From coast to coast, continent to continent, and border to border".
During broadcasts, he often included city names in the phrase, signifying the broad reach of wrestling and the AWA's broadcasts at the time.
Trongard called matches alongside fellow commentators Lord James Blears and Lee Marshall.
Trongard left the AWA in 1988 for a brief stint in the World Wrestling Federation (WWF), before retiring from the wrestling scene in early 1989.
While in the WWF, he performed commentary alongside "Superstar" Billy Graham, Lord Alfred Hayes, and Sean Mooney. 
The Oddities (also known as The Parade of Human Oddities) were a professional wrestling stable in World Wrestling Federation (WWF) during The Attitude Era of the late 1990s.