Question: In what year were VitaminWater executives approached for a placement deal?
About the article "Gossip Girl", section "Product placement".

Candidate passages:
"Gossip Girl" is known for its product placement.
The show had a contract with Verizon Wireless for its first five seasons; all the characters were seen with phones chosen by the brand until the deal ended by the sixth season.
During their contract, Verizon Wireless offered exclusive "Gossip Girl" content and created a website where ringtones of the songs featured on the show could be downloaded.
In the summer of 2008, executives of VitaminWater approached The CW for a placement deal.
During the second season, the drinks were mentioned several times in dialogues.
The partnership helped pay the costs of shooting on location in the Hamptons.
An HP TouchPad was prominently displayed in an episode of the sixth season.
According to OneNewsNow.com, other sponsors have included Procter & Gamble, L'Oreal, Target and Johnson & Johnson, which allowed the series to earn $28.2 million in ad dollars in 2007.
Energy Brands' first product was Glacéau Smartwater, vapor-distilled water with added electrolytes, which was released at the company's launch in 1996.
Glaceau Fruitwater, adding zero-calorie fruit flavors to the core Smartwater, followed in 1998.
In 2000, Vitaminwater was launched, adding vitamins and natural flavors with Smartwater.
Designed to "fill the gap" between soft drinks and water for people who knew they should drink more water but weren't, Vitaminwater was targeted primarily at adults.
With fewer calories than soda, the company states that the drink both hydrates consumers and provides nutrients they are likely to be missing.
In 2002, Energy Brands' Glacéau drinks were the top selling brand of enhanced water.
Vitaminwater is considered its most successful of the four products.
On April 2, 2009, Glacéau Vitaminwater introduced a new line for the weight-conscious market called Vitaminwater10 that has 10 calories per eight-ounce serving, and later Vitaminwater Zero, a calorie-free drink, down from the older line that serves 50 kilocalories.
Both drinks utilize Truvia as a sweetener.
Vitaminwater Zero also uses Erythritol.
In September 2010, a rebranded version of the 10 calorie drink was introduced to the Canadian market, although Vitaminwater Zero is still exclusively a US product. 
Several of the locations used in the drama are Cafe Monet in Pyeongchang-dong (ostensibly run by Gu Ae-jung's friend Jenny), Kim Jong Young Museum (which served as Dokko Jin's luxurious house), Lotte World Magic Island (setting of Dokko Jin's love confession), D Square Gallery in Nonhyeon-dong (as Dokko Jin's management agency), and Choonwondang Museum of Korean Medicine in Jongno-gu (as Yoon Pil-joo's clinic).
Product placement (PPL) were integrated into the characters' storylines, and the drama's popularity resulted in increased sales of products such as smartphones LG Optimus Black and Optimus Big, social networking service Me2day, and energy drink VitaminWater.
But the production received a warning from the Broadcasting Commission for what it termed the drama's "egregious" use of PPL. 
Ford Motor Company and Coca-Cola were two of the first sponsors of "American Idol" in its first season.
The sponsorship deal cost around $10 million in season one, rising to $35 million by season 7, and between $50 to $60 million in season 10.
The third major sponsor AT&T Wireless joined in the second season but ended in season 13. iTunes joined in season seven.
"American Idol" prominent display of its sponsors' logo and products had been noted since the early seasons.
By season six, "Idol" showed 4,349 product placements according to Nielsen Media Research.
The branded entertainment integration proved beneficial to its advertisers – promotion of AT&T text-messaging as a means to vote successfully introduced the technology into the wider culture, and Coca-Cola has seen its equity increased during the show.
Coca-Cola – Cups bearing logo of Coca-Cola, and occasionally its subsidiary Vitaminwater, are featured prominently on the judges table.
Contestants are shown between songs held in the "Coca-Cola Red Room", the show's equivalent of the green room.
(The Coca-Cola logo however is obscured during rebroadcast in the UK which until 2011 banned product placement.)
Ford – Contestants appear in the special Ford videos on the results shows, and winners Kelly Clarkson, Taylor Hicks, and Kris Allen have also appeared in commercials for Ford.
The final two each won a free Ford Mustang in seasons four, five and six, Ford Escape Hybrid in season seven, Ford Fusion Hybrid in season eight, Ford Fiesta in season nine, and 2013 Ford Fusion in season eleven.
In season ten Scotty McCreery chose a Ford F-150 and Lauren Alaina chose Shelby Mustang.
In the red room, there is a glass table with a Ford wheel as its base.
AT&T – AT&T Mobility is promoted as the service provider for text-voting.
AT&T created an ad campaign that centered on an air-headed teenager going around telling people to vote.
Apple iTunes – Ryan Seacrest announces the availability of contestants' performances exclusively via iTunes.
Videos are regularly shown of contestants learning their songs by rehearsing with iPods.
Previous sponsors include Old Navy and Clairol's Herbal Essences.
In seasons two and three, contestants sometimes donned Old Navy clothing for their performances with celebrity stylist Steven Cojocaru assisting with their wardrobe selection, and contestants received Clairol-guided hair makeovers.
In the season seven finale, both David Cook and David Archuleta appeared in "Risky Business"-inspired commercials for Guitar Hero, a sponsor of the tour that year.
Coca-Cola's archrival PepsiCo declined to sponsor "American Idol" at the show's start.
What the "Los Angeles Times" later called "missing one of the biggest marketing opportunities in a generation" contributed to Pepsi losing market share, by 2010 falling to third place from second in the United States.
PepsiCo sponsors the American version of Cowell's "The X Factor" in hopes of not repeating its "Idol" mistake. 
The company, product, executives and owner Lynda Resnick were featured in a 2011 documentary about product placement, marketing and advertising in movies and TV shows, directed by Morgan Spurlock.
The film was entitled .
POM agreed to pay one million dollars (subject to certain conditions) for "above-the-title" billing on the film.
During the filming POM executives continued to make verbal health claims about the product including those previously asserted regarding erectile dysfunction.