Question: What was the name of the free smartphone application that was released by Best Buy to translate the Minion language?
About the article "Despicable Me", section "Marketing".

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Marketing.NBC (which is owned by Universal) had an extensive marketing campaign leading up to the film's release.
Sneak peeks were shown in episodes of "The Biggest Loser".
"Despicable Me" was also featured on "Last Comic Standing" when Gru comes in to audition.
IHOP restaurants promoted the film by introducing three new menu items, a kids' breakfast meal, and a drink all having the word "minion" in them.
Best Buy released a free smartphone application called "Best Buy Movie Mode", which translated what the Minions were saying during the end credits of the 3D theatrical release.
For the home media release of the film, the application was updated to translate the Minions' language throughout the entire film.
Minion (real name Jarras Minion) is a fictional DC Comics superhero best known as a member of the Teen Titans and for giving the Omegadrome armor to Cyborg.
He first appears in "New Teen Titans" #114 (September 1994), and was created by Marv Wolfman and Rick Mays. 
A video game titled "Despicable Me: The Game" was released for the PlayStation 2, PlayStation Portable and Wii.
A Nintendo DS version was released under the name "Despicable Me: Minion Mayhem".
Namco also released a version for the iPhone and iPad platform entitled "Despicable Me: Minion Mania", developed by Anino Games.
An application for iOSs and Androids was also released under the name "Despicable Me: Minion Rush".
It was developed by Gameloft and made available to the public in 2013. 
  Maelstrom's Minions, Marvel Comics supervillains Gronk, Helio, and Phobius that work for Maelstrom  Mandarin's Minions, a group of Marvel Comics villains led by and brought together by The Mandarin  Minion (comics), a DC Comics superhero who was a member of the Teen Titans  Minion Hunter, a board game originally released in 1992 by Games Designers Workshop  "Minions" (video game), a 2008 Flash game featured on the Casual Collective website  "Minions of Mirth", a 2005 role-playing game for Mac OS X and Microsoft Windows by Prairie Games, Inc  Minions, creatures from the "Despicable Me" franchise * "Minions" (film), a 2015 animated film based on the creatures from the "Despicable Me" franchise  "", a 2009 puzzle video game for the Nintendo DS  The creatures controlled by the player character in "Overlord"  "The Minion", a 1998 American and Canadian action supernatural horror film directed by Jean-Marc Piché  Minion, the title character's best friend from the animated film "Megamind"  Minions, people who follow Misha Collins' Twitter.
Minions, Blair Waldorf's followers at in the television show "Gossip Girl"  Minion (Chatting Widget), a chatting widget that runs on the Web browsers.
Minion, a character from the video game series "Twisted Metal"  
A blimp disguised as a Minion, named "Despicablimp", has been touring the United States since March 2013 in its six-month tour to promote the film's release.
As one of the largest airships in the world, measuring in length, in height, and weighting , it will cross the country three times during its long tour, visiting hundreds of events, including the film's premiere in Hollywood.
The blimp, an A-150 model of American Blimp Corporation, can be tracked in real-time via GPS at the Despicablimp Command Center website, which allows fans to post photos of the sightings, and compete for various prizes, including for a ride with the blimp.
A free mobile action video game inspired by the "Despicable Me" franchise, titled " Despicable Me: Minion Rush", was released on June 13, 2013.
The game, developed by Gameloft, was adapted for iPhone, iPad and Android devices.
Played as one of the Minions, it allows customization of the character, who must perform various tasks, including defeating Vector and a new villain created for the game, to earn the title of Minion of the Year.
The game was downloaded more than 100 million times in the first three months after its release, and won a BAFTA's British Academy Children's Award in the category BAFTA's Kids Vote.
For the film's release, "Roblox", a massively multiplayer online game, released two virtual items, a Minion and goggles.
Six books were released for the film: "The Junior Novel", "The Anti-Villain League Handbook", "Undercover Super Spies", "Attack of the Evil Minions!
", "Make a Minion", and "Meet the Minions".
Universal Pictures and Illumination Entertainment partnered with more than 100 licensing and promotional partners in a deal valued at an unprecedented $250 million.
One of the partners was McDonald's, which included in its Happy Meals various Minion toys, some of them unique to a specific country.
To take advantage of banana-loving Minions, Chiquita Brands International ran various sweepstakes, and a Minion, voiced by Pierre Coffin, performed the song "Chiquita Banana" in the film.
Thinkway Toys released various toys and figures, and Hasbro made special "Monopoly" and "Operation" games.
Custom 3D glasses, modelled after the Minions' goggles, were released exclusively at Best Buy and Look3D, the producer of the glasses, for use in RealD 3D theatres and with passive 3D home theatre systems.