CM 417 Advertising Copy and Design Writing advertising copy and designing effective layouts. Developing a portfolio. COM CM 301 and CM 331. Individual or group project on specific problems in communication. COM CM 301.
Students examine the challenges of marketing a company to the financial community.
Students prepare case analyses as a way of understanding various SEC disclosure requirements, communication with analysis and the media, and financial marketing techniques. Core public relations requirements should be fulfilled before taking this course. Examines the media planning process as it applies to the advertising agency and clients. How advertising is placed in the media and what elements are evaluated to facilitate this placement. Recent developments within the communications media and how advertisers are affected.