No matter how badly other people treat you, no matter how confident you get about your future, never burn your bridges. It's about taking people from where they are now to where they need to be. The best way to get people to venture into unknown terrain is to make it desirable by taking them there in their imaginations. In other words, by telling them stories. To be sure, recognizing the power of storytelling is hardly an earth-shaking breakthrough.
Stories enhance attention, create anticipation, increase retention.
They provide a familiar set of 'hooks' that allow us to process the information that we hang on them. The best way to communicate that point of view is through a story - actually, through three stories. We Are story - a narrative that provides continuity amid rapid change. Where We Are Going story. I mean Fast Company - five years out.