A story or event may be very important to its sponsors, but whether it will receive press coverage depends on many factors, including the nature and significance of the news or event, the timing, and even what other news is happening that day. Every media outlet, including Stanford Report and the Stanford Daily , which is an independent student publication, makes its own decision about coverage on a daily basis. In many cases, though not all, the News Service will be able to advise you whether to expect coverage. Media coverage of any story or event never can be guaranteed. However, news of a less spectacular nature frequently will receive local coverage and often will be covered in the campus press.
Stories generally run only once in any newspaper.
Timing and deadlines Media outlets rarely use stories about events that they learn about after the fact. It is imperative that the story be released in a timely manner. It is never too early to begin preparing to publicize a story. As soon as you have a firm date for an event, or a release date for a news story, get in touch with the News Service through one of the means listed below. Two weeks' notice is a good start.