BUS 360 is an introductory survey course in marketing. You will learn about the broad scope of marketing, and about marketing theory and practice. All course requirements for this course can be completed off campus. On-campus attendance is not required. Communications between students and instructor can occur via e-mail, phone, fax and surface mail.
Students are responsible for locating a proctor for test taking.
The proctor is subject to approval by the instructor. If a student wants to take tests on campus, that can also be arranged. This course is required for a degree in Business Management. It will be useful to almost anyone who is or plans to be involved in the business world. In fact, Marketing Methods is a course that can be useful to students in many disciplines - because everybody is involved in marketing to some degree.