It should reflect the identity of your organization and, if possible, be brief and easy to remember. The domain name is specific and easy to remember. The suffix of the domain name in the website address hints at the nature of the web site. The webmaster where your site is hosted can check to ascertain whether the domain name you want is already taken. The web authoring software referenced above accommodates all manner of user, from the inexperienced novice to the highly advanced professional.
Web sites are full of pages of text with coded messages telling a browser what to do.
The acronym HTML stands for hypertext markup language, but it need not strike fear into the hearts of newcomers. The newest web authoring applications automatically write HTML code for you while you are typing text and inserting graphics in much the same way you do with word processing applications. Because of these newer, easier applications, one need not have a degree in computer programming or even a passing familiarity with HTML to maintain a website. It certainly doesn't hurt to know the basics of HTML, but chances are that you will never need it. If you want to look at the coding to troubleshoot some kind of problem, you can view and manipulate the coding under a special option you select within the application.