They go where the opportunites are, since they don't have expert knowledge of the technologies up front. A network of peple to talk with helps accelerate the process. When differences exist, the reason is that the players are often not lined up toward the same goals. Decision making process takes too much time and money Unrealistic agreement terms. Key items - Economics, Intellectual Property, Due Diligence, Field of Use, Exclusivity, Assignability.
Secondary items are the rest.
Establish more frequent and positive dialogue with seed investors with the goal of working to make the proces more user-friendly, both for the investigator and the investor. U needs the best leagal expertise for intellectual property competetiveness. U needs to be abel to better focus on getting into product with aspecific purpose, vs. generalized focus on a technology idea. New kid on the block. Little direct experience to-date with UM, hence can't comment, so instead presents history of their firm.