We knew we would have to make money and then buy the equipment. She attended postal forums to learn about mailing equipment and as the business grew, its automation increased. One way Fischer grew the business was by convincing her customers of the power of direct mail to grow a business. As the company has grown, Fischer has been able to devote more of her time to strategic planning. However, she still spends time on the floor so that she can continue to learn and understand the challenges her employees face everyday.
Some people get into business for the financial gain.
Because there is so much technology, we work together to share information. Fischer has enjoyed creating a learning environment in the workplace, a value she adopted while working at Fire King. She is proudest of how far the business has come. When people come to see our facility, they are overwhelmed at how far we have come. I'm proud of what we have built.