Once you clarify what you want to achieve, your attention will be focused on the objective that you deliberately set. You will be doing something important to you. An objective must be measurable . Only an objective that affects behavior in a measurable way can be optimally effective. If possible, state the objective as a quantity.
Some objectives are more difficult to measure than others are.
However, difficulty does not mean that they cannot be measured. Treatment of salespeople might be measured by looking at the absenteeism and turnover rates among the sales force. Also, salespeople could be asked to fill out a behavioral questionnaire anonymously giving their observations of the supervision they receive. Customer service could be measured by such indices as the number of complaints received, by the number of customers lost, and by customer interviews or responses to questionnaires. Development of subordinates could be measured by determining the number of tasks the subordinate has mastered.