Why Use Television Television allows you to sell your image, product or service with sight, sound, color, motion, and emotion. Other mediums such as newspaper or radio only deliver part of the equation. Therefore television sells your image, product or service, more effectively. Television also lets you target your audience specifically. Newspaper only reaches households, and radio formats cater to a specific age group reaching only a small segment of the market.
TV programs offer a wide variety of audiences to choose from.
Television is the only medium that allows you to demonstrate your product. Some products or services need to be seen in action to get your point across. TV delivers that point. Television is more affordable than you might think. Particularly when you look at the amount of targeted people you can reach with one ad.