Ancient beliefs in demons and magic sweep across the modern landscape, but they are now dressed in the language and symbols of science.
Scientists generally believe the cure for pseudoscience is to raise science literacy.
The same brain that recognizes that tides are linked to phases of the moon may associate the positions of the stars with impending famine, or victory in battle. This kind of belief generation was going on long before our ancestors began to resemble humans, but beliefs now spread around the world in the twinkling of a computer chip. Unfortunately, that which allows us to learn from others makes it easy to be misled by them. Society, in fact, often holds it to be a virtue to adhere to certain beliefs in spite of evidence to the contrary. Belief in that which reason denies is associated with steadfastness and courage, while skepticism is often identified with cynicism and weak character.