Senior managers are not yet ready to accept that they cannot identify the best structure for their organisation and relinquish the command and control structures that prop up most large companies. In fact most managers go to the opposite extreme. Such a strategy will soon become unsustainable for any company wanting to be successful in the 21st century. The following, and other articles, are also available in our online archive section. To access this full and complete archive of the current and previous issues of Information Strategy click here.
Some companies deliberately make life more complex and chaotic for their customers.
By developing convoluted and arcane tariff structures for their products and services, marketers hope to make price comparisons impossible. Matthew May asks whether confusion marketing is here to stay.