Resist the impulse to turn your article into a commercial for your firm. If the article reads like a self-serving press release, it will be rejected. Your marketing goal is to raise your profile as an expert in the field. Getting published is an endorsement of that expertise. Use simple expressions to explain complicated concepts.
Some periodicals suggest articles be a specific length.
However, it s best to write everything you have to say and stop when you re done. If it s too short, the editor may accept it anyway, or make suggestions for topics to be added. The more common problem is that the article is too long. While an editor may be willing to cut your article down, it s best to do it yourself. Otherwise, you may find the most important ideas deleted.