His software allows a parked electric vehicle to charge its batteries during off-peak hours, taking power from the grid, and then to feed power back when demand is highest. Big generators of power can compete, but consumers have almost no way to participate in deregulation. What that would do is bring the costs of manufacturing down so that these devices would be more marketable. These sites could be solar arrays, micro-turbines, natural gas generators, windmills and fuel cells widely disbursed throughout the grid. Certainly, unfamiliarity is a major factor in what proponents of distributed generation see as utility stubbornness.
Utilities know how to connect customers to the grid.
Now they see that a watt saved is one they didn't have to buy for the grid.