Graduate majoring in communication or permission of instructor. This basic course combines the communication theories and management practices of public relations and its multi-faceted role in today's society, including historical perspectives, ethical and legal issues, and the process and planning of campaign development. A study of the evolving role of the electronic media in shaping political activities in our contemporary democratic society. A study of responsibilities and obligations of broadcasters as defined and interpreted through the history of regulation and deregulation policy. Licensing, spectrum allocation, programming and advertising regulation are studied.
Students develop and conduct a mass media research project.
This course discusses management, economics, policies and structures of American radio, television, cable and digital media. Students are instructed on the media business from local, national and global perspectives. The industry is studied from both professional and critical perspectives. Graduate students should have either course work or professional experience in mass communication. The study of mass media as social institutions, particularly in their interaction with government and the public, with emphasis on ethical considerations.