Many experts consider culture to be the single most important influence in international business. This class is designed to acquaint students with the concept of culture and the way in which it functions in international business. Culture is defined and explored from various perspectives using examples from cross-cultural negotiations, strategy, market research, advertising, etc. Ph.D. students only. Traces economic, social, and political history of marketing legislation.
Students write proposal for a research project to help shape future policy formulation.
PhD standing or MGT 6590 or instructor's consent. Ph.D. students only. Initially considers structure of a data set by means of exploratory factor analysis. Expands treatment of this structure using confirmatory factor analysis as a means of assessing measurement models. Moves to analysis of structural equations that express relationships among constructs.