Banner ads appear in a particular channel or section of the site. The least targeted of banner ad campaigns. With RON, banners appear randomly throughout an entire web site. Search engine Programs on the Internet that help users search for files and information. Most search engines find files that contain a key word or words typed in by the user.
Some search engines specialize in a subject area or type of file.
Others, called meta-search engines, query a number of regular search engines and collect the best results. Sponsorship A form of online advertising where advertisers pay to sponsor particular content, usually a section of a web site or an email newsletter. The McGraw-Hill Companies Inc. All rights reserved.