Besides being a radio consultant, Geller has worked as an award-winning reporter, anchor, program and news director all around the country. She has programmed New York's WABC radio into the successful product it is today. I met Valerie Geller on a snowy Thursday evening at a Japanese restaurant near Times Square. I heard Geller speak once at a workshop for producers and hosts in San Francisco. That's what it essentially comes down to.
Talent is the most important thing in radio.
Especially on the day when there is no news. When there is none, that's where your talent comes in. The most challenging and fascinating task in radio is to make a mediocre story interesting. I don't think people are inspired enough today. You get influenced to go into radio when you hear a good product.