Topics covered include generally accepted accounting principles, the theory of accounts, and the theory of present value as it relates to financial accounting problems. A study of the essentials of managerial accounting focusing on the use of accounting information in the decision-making process. Topics covered include planning, budgeting, control, and valuation. 12.220 Introduction to Financial Accounting. This course examines marketing functions, the activities of producers, wholesalers, retailers and other middlemen, the channels of distribution, integration of the marketing functions, price policies and government regulation.
Special emphasis is given to the aspect of marketing management.
This course focuses on the application of quantitative techniques to solving organizational problems. Topics covered include decision theory and models' analysis of risk, network analysis, linear programming, and the application of these topics through the use of problems and case analysis. Marketing Research A coverage of the fundamentals of the market research process and how marketing research is used to solve marketing problems. Topics include research design, data collection and analysis techniques, and interpretation and implementation of research findings. 12.313 Promotional Strategy A focus on the development of effective marketing communication strategies.