This will give you an idea of standard they have set, then all you have to do is perform above their standard and be the better. Decide if it is actually practical to inform the world of them. For example, it might not be beneficial to tell the world that you service only a couple small locations nearby your business. On the other hand, it doesn't hurt to think big. Maybe you are only selling a product, if so, the sky is the limit.
Some businesses provide both products and services, which is an excellent combination.
During this evaluation phase, you could possibly stumble upon a new concept for your business and possibly get a glimpse of the future of your industry. If you plan on maintaining your public storefront simultaneously, you must make sure that your daily operations will merge flawlessly with your online business. It would be awful for someone to have an undesirable experience with your online store. We all know that bad words about businesses unfortunately travel further than good words. Your online store should be a complete reflection of the actual experience your customers would have if they were inside your actual store.