I have seen it work in a variety of settings with a variety of personalities in cities across the nation. As systems go, it is a good one. But systems are not the critical issue. Systems are marketing strategy. What we need is product.
Systems are the label.
The message is the content. Good products will beat good marketing with bad products every time. Occasionally a product comes out of the shoot with all flags waving. A year later no one is using the product. You cannot fool the public.