Teams typically view playoff tickets as a premium and increase prices.
The discount applies to about 9,000 seats at the 19,925-seat Charlotte Coliseum. It's a great deal for basketball fans, a telling sign of lagging fan interest or, perhaps, both. Michael Burch, Hornets vice president of marketing, says the promotion rewards fans for supporting the team. Last season, the Hornets were embarrassed on national TV when a pair of playoff games against Philadelphia included thousands of empty seats. The idea was this is the most fun time of the year, so let's get people to come out and enjoy the experience.