The location has shops and cafes, restaurants and impromptu outdoor entertainment offered by magicians, troupes and musicians. With plenty of benches and bike racks and proximity to Santa Monica Pier and beach, the Broadway Deli's corner location makes it a meeting place for locals, tourists, families, couples and solos. It reflects location and mix of customers. Two bar areas, a counter with stools, booths and tables facilitate traffic flow and give diners the option to linger over a meal or grab and run at retail stations or the counter. Roast sturgeon with Madeira sauce, broiled grouper with macadamia crust, saut ed salmon with potato crust and apple butter are just a few of the unusual offerings.
Specials account for about a third of the entree sales.
A bonus to those on fixed incomes or small appetites is Omega's no-charge policy on sharing. A reputation for generosity and freshness comes literally from the bread basket. Nevertheless, the generous bread basket serves as the yeast for return business. Another draw is the array of desserts in the U-shaped display case that catches eyes of arriving customers.