A good communications program with investors and customers will make a big difference. One dot-com service company has found that the information feedback has done much to increase its sales. And it's the end of privacy. Financial analysts, business journalists and regulators will be watching every step and pronouncement that is made by the corporate officers. A consistent approach to public announcements with all parties speaking along the same lines will become necessary.
Shareholders are primarily interested in a rising stock price and eventually dividend payouts.
A startup high-tech company will not be able to offer much in the way of dividends for a number of years but could see its stock price increase as it comes forth with new products or services. This could mean a need for more money spent on research and development or the hiring of top-level researchers and technicians. And you may need to bring in a consumer goods marketing expert once your product enters the mass market. Your successful company may have outgrown its market and may need to set up operations outside its home country. In addition to market considerations, you'll have to look at the tax rules governing business profits, royalties and other aspects of inter-tax planning.