This page contains sections on general Style Guidelines and Copyright information. Pages should be introduced with a short description of their contents, and links to related materials should be provided within the first screen. Many Internet based document search tools include the first two lines of your page in their index. Because individual pages may be indexed and identified by Internet based document search tools, the content of web pages should not depend on a reader having read another web page. Pages must communicate information as clearly and succinctly as possible.
Studies suggest that people have a much shorter attention span when dealing with computerized text.
One is better off linking short blocks of text to each other, allowing users to pursue topics at different levels of depth, depending on their interests. If images are used, the size of the image and how they are displayed can have a significant effect on the time it takes to download the document Use only small images within the document, preferably at the end of the document. Large images should be individually displayed through a link or by clicking on the document's thumb nail inline image of the graphic. All formatting is done through tags. If a browser does not understand a tag, it will be ignored.