Such a wish would undermine the whole enterprise. This is equally the case with education. Since the purpose of an education system cannot be to make a profit and since competition is essentially incompatible with both its underlying assumptions and its procedures, a university cannot be just like a business. This is not to say that it cannot learn something from the business world about efficient practices in some areas. But a basic confusion of purposes will lead to disaster.
Students are people whom teachers wish to see grow and develop intellectually.
The two roles are completely different and incompatible to the extent that, if they become confused, the activity of teaching will be compromised and subverted. Of course teachers can charge for their services and are entitled to make a living from doing so, but if the dominant aim is to make money then what is offered to students is determined simply by what will sell and its price by what the market will bear. There is no reference to any other system of values. This is the meaning of the phrase, 'The customer is always right'. It is not, as I used to think, a slogan for training staff to be polite.