While the Web is meant to be graphical, too many graphics can be distracting - like the never ending marques. It is best to use graphics that have a purpose to your page - besides advertising. Current It is extremely important to update your site. If a site is found to be out of date - its credibility is damaged. The longer a page goes without revision - the worse it gets.
Web sites come and go everyday.
Check Your Spelling Misspelled words and bad grammar are NO Nos. Use a spell checker and have several people proof read your pages. Be Responsible Include contact information on your site - names email addresses. People may want to contact you. Test your site on different platforms and different browsers.