Develops a firm foundation in the fundamentals of drawing and design, while developing visual awareness with sensitivity to line, texture, form, and value. Drawing and composition techniques are developed through the design of illustrative layouts, stressing the use of various media and the application of general illustration to the advertising design field. Computer draw and paint software is incorporated. Particular attention is paid to the peculiarities of electronic colors and imagery, file import and export, and the use of different computer applications to create special aesthetic effects. Access is provided to both MAC-OS and Windows.
Students learn by hands-on development of finished graphic projects.