Beverage Trends to Top Anonymous. Beverage products scorecard.
Soft drinks are by far the most popular beverages by quantity consumed.
On the other hand, juices and milk experienced a decline in consumption. Alcoholic beverages have experienced a decline in consumption between the same period. A 1994- 96 USDA food intake survey has shown a reversal in some of the trends. For instance, there has been an increase in the amount of fruit drinks consumed from 84 grams per person as reported in Borrud in 1994 to 95 grams in 1996 as reported in USDA survey. One of the reasons for the increase of fruit juice intake is that consumers are shifting to natural products and foods that promote health.