Our research performance has worked well for clients as diverse as health care, finance, forest products, telecommunications, advertising firms and government agencies. CFM also uses research as a basis of its communication counsel. While we have a great deal of confidence in what our gut tells us, we are more effective in developing communication strategies when we know about audiences, attitudes, behaviors and opinions. It also provides an essential guide to crafting and adjusting key messages so they are on point and can deliver the response clients need. Consistent with our commitment to showing what we mean, we rely heavily on electronic presentations .
Technology allows far more than bland overheads or scrolling words on a computer screen.
We give life and form to ideas through images that help speakers tell their story in ways audiences will remember. Our journalism backgrounds and rapport with the media make our media training realistic and valuable, even to people with experience dealing with reporters. We use our media training as a means to sharpen key messages and their delivery, so there is a real-time quality and atmosphere in training sessions.