The students produce portfolios as the final project. Through drawing from the fashion model in a variety of media the student will have a thorough understanding of the relationship of the body to clothing. Using sketches the student will work out conceptual fashion projects as well as developing a personal style and point of view. It is the ability to access the marketplace, to seek out opportunities and turn them into profitable ventures. This course provides an understanding of this phenomenon.
Students receive guidance in the methodology and discipline required to achieve business objectives.
The significance of demographic variables, and how marketing decisions are determined based on these variables will be analyzed. Students are required to attend both class and workshop. Workshop are held separately at a designated time. An intensive study of written and oral communication techniques used in the preparation and writing of business letters, memoranda, proposals and other reporting formats. The first half of the course will concentrate on writing and the second half on oral presentation to both client and in-house management.