Mark Herrman , vice president of direct marketing and general manager of games at Lycos says his company's partnership with FreeLotto allows both partners to fill gaps on their content. FreeLotto has only one game, while Lycos Gamesville has many, but none that are a lottery. Both of our sites aggregate large audiences and typically very loyal audiences. The users of these sites don't seem to mind the ads, according to Lundberg. Because ads are targeted based on users' demographic profiles and other information, Lundberg believes consumers are interested in the products and services being hawked.
Some sites even report that players are actually requesting an increase in the number of banners.
If there is one thing that can top receiving millions of hits, it is the ability to know who each of those site visitors are, right down to their street address and phone number. The problem with the Internet is that it is anonymous. It's very difficult to put a relevant ad in front of the consumer. Although many sites ask users to register and provide demographic and location information, most sites have no way to track that information and ensure its accuracy. At LuckySurf, that job falls to Sara Bokhari , the rewards administrator.