The new Boeing is faster and more fuel-efficient. The Boeing 737 drastically simplifies scheduling, maintenance, flight operations, and training activities. With the use of the plane, Southwest is planning on adding two new cities in the second quarter of 1998, to their already 51 city network. Their unique system, which started in 1995 it, eliminates the hassle of getting a ticket. Southwest is an organization that believes in giving back to the community.
Southwest takes part in community projects in which their employees donate their time.
Also, Southwest is a model for other organizations, it serves society. Southwest is much more than a company out to make a quick buck. One political threat to Southwest is the, the head tax law. This touch down taxation would effect Southwest because they have short haul flights, which touch down more often than other airline companies. No matter how many touchdowns Southwest has for a flight, it only passes on the first dollar to its customers.