The full range of faculty talent must be more creatively assessed. The evaluation of faculty teaching remains a nest of controversy. This includes the procedures and the weight assigned to the endeavor. Teaching is highly regarded on a sizeable campus, but may not be a marketable skill. Teaching must be vigorously assessed if it is to be considered equal to research.
Students have a role to play.
The true value of a professor's class can only be judged over time so former students should help with teaching evaluations. A creativity contract is recommended. This is an arrangement whereby faculty members define their professional goals for a three to five year period and are evaluated based on these goals. These professional goals could change from one period to another. A faculty member who has the same goals period after period should be the exception rather than the rule.