Or use the links below. For our privacy policy, click here . For our user agree- ment, click here . To be successful, knowledgeable business owners should select marketing methods that support their marketing plan. The marketing plan is an element of your overall business plan.
Some individuals choose to write the marketing plan as a separate document.
This can be useful, providing that all objectives, benchmarks and budgets have been integrated into the business plan, which serves as the more comprehensive guide. Before you write the specifics of your 8 to 10 page plan, write just one paragraph that defines what you believe the purpose of your marketing plan to be. For example, you might begin by writing that the purpose of the Your Name Bookstore marketing plan is to sell the maximum number of children's books at the lowest possible selling cost per book. This will be accomplished by positioning the books as being so valuable to the members of the target market that they are perceived to be worth more to them than the selling price. Your marketing tools to be used will be a combination of classified advertising in magazines and local newspaper, direct mail, sale at seminars and publicity in newspapers and on radio and television.