Bill's layoff from a computer company gave him the incentive to put his dream into action. I believed in my idea, but I also knew I needed heavy foot traffic and good volume to pull it off. Bill feels that the smartest thing he ever did was to have a thorough market research study done. The next step was to find the right town and the right location. Bill found a place halfway between two universities and he was a success in his first year.
Students come in droves to browse at the magazines and to sip coffee.
On many days, it seems that the whole town has made his shop a part of their weekly routine. He plans to extend it into a walled-in courtyard for the summer. After 12 years of working as an administrative clerk at a large insurance company, Marie-Claire became increasingly dissatisfied with her job. Here I was in a secure, well-paying job when a lot of people I knew were losing theirs. But I was unhappy with my work.