Information is power. Today we will focus on some interesting facts about search engines and the Web. We'll see how we can use these facts to promote our sites through the search engines more effectively. Of course, there are many more ways you can market your web site, but the most effective both in results and in costs is getting included in the search engines and getting a good rank in searches for your products or services. That's because getting listed in a search engine is free, and if you are placed well, the traffic from an engine will literally feed you.
Search engines are the most popular tools that web users use to find new information on the Net.
Forrester Research estimates that there are 500 to 600 million pages on the Internet and that number is growing fast. Getting and staying indexed well in a search engine takes a little more work than most people assume. You need a four-step approach. The first thing you need to do is make sure all your web pages can be reached from your home page within three clicks. Most engines will only crawl three levels deep when indexing your site.