Asian Paints is a 'learning' company where structures, systems and processes consistently evolve and are adapted to meet the changing requirements of the market. An excellent cadre of professional managers and strong entrepreneurial orientation has provided a significant competitive edge to the company. The company's strengths are in its human resources, especially in marketing. On achieving greater rural penetration We have a very good penetration in most rural markets. Our field offices deal with dealers directly even in towns with population up to 10,000.
Wholesalers dealing with our products are able to reach even smaller towns more effectively.
Marketing paints calls for an FMCG kind of strategy. We are focusing on towns with clusters of villages around them to achieve better rural penetration. The shopping power of a town can be restricted if it does not have a cluster of villages around it. Apart from the company's existing brands for the rural markets, such as 'Utsav' and 'Tractor', We have plans for new products and business propositions to cater to the needs of these markets. Asian Paints is well poised to take maximum advantage of the concessions given to the housing sector and of the growing disposable incomes in rural India.