These fall into groups according to their initial introduction, their popularization and their current use. Aside from scientific and technical terms, occur most often in the press and literature, in the music world, and in the speech of students and young people. Not all borrowings are universally comprehensible and some remain restricted to the jargon within limited circles of people. In the 50's and 60's, the Soviet literature and news media introduced many English words into Russian, including a wide range of reflecting American culture. Not all young people understand all such expressions and few adults understand, let alone use such terms.
Some borrowings clearly pertain to the music world.
Employed by teenagers who either play or listen to rock music, these terms derive from the basic vocabulary of pop songs. This fashion arose during the 1960's at the height of the Beatles' cult and has now spread beyond the limited circle of juvenile music fans. Students and their contemporaries flavor their speech with English in part because English is the most prevalent foreign language in universities and colleges, but mainly because English has snob appeal, and they feel such words are more expressive and wittier than their Russian equivalents. Elements which appear prolific and thus show signs of becoming more firmly rooted in the language cause critics of this trend particular concern. Pronunciation and spelling of English borrowings vary. are rarely seen in print, which prolongs inconsistancies and keeps most of the expressions in the ephemeral realm of popular slang.