Procedure Students, working in groups, will have to make decisions about the price of a product in the face of a changing and competitive market. Challenges are presented for each group to discuss solutions and possible consequences of their actions before making pricing or marketing decisions. Thrash out the arguments and possible consequences. The HOME group ties up all the sales outlets in country areas, that is, not in capital cities and not in 24-hour stores. The smells start to get rich and hang around too long in warmer weather.
Sales begin to drop off.
Extension activity Consumer talk Students could talk to parents, relatives, teachers and friends about goods and services they have bought recently and find out how important price was in their decision. Students are to provide examples of goods and services, the price of which is affected by things such as the seasons, time and competition.