Avoid the hard sell approaches.
Seniors think little of anyone catering to their limitations directly.
Generally , if it's good for seniors, it is good for all consumers P rimelife is a marketing communications company that provides research, consulting, marketing and informational services specifically targeting the mature consumer, those age 50 and older. We also own and operate Primelife Talent , the country's leading agency that represents Boomer and Mature models, age 40 and older. Get your FREE issue of Primelife News M arketing and business professionals interested in receiving a complimentary copy of Primelife News , please enter your name and business information in our guest registry . Primelife News is a quarterly newsletter full of useful marketing tips, information and market research. We represent over 350 models ranging in age from 40 to 92.