Copyright issues on the Web have only recently begun to spring up. These will  become more complex as electronic commerce matures. International acceptance of electronic commerce is based on localization of Web sites as well as security issues that outlaw certain forms of encryption. FTL's vision was to solidify its market share by creating an entirely new sales channel for its Activewear products while at the same time becoming a leader in the field of electronic commerce. Overnight, the new sites have transformed the distributors' business.
Sales territory extends beyond borders and across time zones, with no additional overhead.
Using technologies such as Sun's SunScreen virtual private-network technology, Tyson Foods uses intranets to achieve lower overhead, foster coworker collaboration, and familiarize its employees with the Internet technologies they need in order to develop and implement services to be delivered publicly to customers through the Web. This site can generate revenue not only through advertising sales but also by charging a fee for certain types of information. The company has already implemented paid advertising on Pathfinder and will be using the site to solicit subscriptions for print and electronic versions of its publications and services. The ubiquitous hotel chain stays in direct contact with its customers through its reservations site. Financial Lombard Institutional Brokerage lets clients execute trades via the Internet, using generic World Wide Web browsers.