Usability experts, who systematically investigate how different users interact with the World Wide Web, have determined that clear and logical navigation, text and visual aids are key elements in making your site user-friendly. Human Factors International Inc. People need help getting around your site. The first step in designing a navigation structure is deciding what information goes on top, Nadel said. Create a hierarchy that puts your firm s most important data first, followed by other company information in order of importance. Keep that structure consistent throughout the site.
Standardization is a huge element of usability.
If it isn t consistent and standard, the site looks amateur and becomes a turn-off. It s helpful to gauge how large your site will be ahead of time to establish a working navigation system. However, Nadel said sites have a tendency to grow organically which can cause navigation complications. That s why you need persistent navigation. By knowing your firm inside and out, you may omit information you feel is elementary.