The basic components of effective business planning will be discussed including the leasing plan, marketing plan, capital plan and budget detail. Advanced Market Research Learn how market research is the foundation of all facets of the decision making process. Review the details of the research process from formulation to implementation, including the analysis and formulation of strategies involving operations, marketing and leasing. Learn about redevelopment opportunities uncovered through the analysis process. Topics include shopping center needs assessment and specific market characteristics, methodology and analytic tools.
Tools covered include monthly financial statements, pro formas, annual budgets and forecasts.
Formulating Leasing and Development Strategies You will take an in-depth look at the retail environment, which includes a discussion of the importance of leasing to a shopping center's fiscal soundness and a detailed examination of the multiple components of the lease document. This course emphasizes tenant mix and analyzes how to devise leasing strategies to select and pursue tenants that maximize the center's total productivity. Legal Concerns for Shopping Center Managers Learn what to do and what not to do to diminish exposure and keep legal fees to a minimum. As an experienced manager, you will gain a far better understanding of the legal principles underlying your duties and daily responsibilities. This course analyzes and dissects the many contractual and noncontractual relationships created and maintained by the property manager.