It allows organizations to share sensitive information that otherwise wouldn't be posted externally without enhanced security. Entrust Authorization Solution provides user authentication methods that are flexible and manageable. Need to increase personalization of information on the Web site. Personalization builds customer relationships and loyalty. Entrust provides customized access based on identity status.
Users are able to see the right information, based on their credentials and business levels.
Identity and credentials can be passed on to content engines for further personalization. The Entrust solution provides a top-level management menu. Solution must be easy to use. Customer satisfaction is critical. Proven large scale deployments.