For instance, a merchant who sells a cotton shirt in multiple colours and sizes and wants to offer it in a different fabric, today must re-enter all existing product information, and add this new attribute for every new item . Catalog Architect lets the merchant create these new items for order by entering the new fabric attribute value in only one place, and having it automatically generate and update all the information on each new item. This significantly reduces the amount of time spent on data entry and content management, and reduces the risk of human error. In addition, Catalog Architect is equipped to handle thousands of discrete items. Its familiar spreadsheet interface is easy to use and requires no special database management skills.
Users can cut and paste multiple attributes, products and categories in a single step.
This collaborative design allows multiple users from different product groups to access and update the database from different workstations. Catalog Architect also checks for completeness, correctness and consistency in the data as required by Net. For a typical electronic catalogue, Catalog Architect performs quality assurance checks to ensure a more comprehensive, user-friendly environment, which helps to increase customer satisfaction and reduce customer returns. When used with the Net. Commerce PRO Product Advisor feature, Catalog Architect ensures that all the data needed to enable user-driven searches, virtual sales assistants, and product comparisons is available to buyers and shoppers.