Web site architecture. Usability is about meeting your visitors' expectations for your site. It's about them, not you. It is about being easy to use, well organized, and functional. Glitz without function doesn't do much.
Visitors can choose from millions of web sites.
Increase their satisfaction level while at your site. Visitors may reasonably project their impression of your web site to your firm. If we are to be honest with ourselves, it is painful to be on the Web. It takes forever to download. Because there is something they really want to know.