The economy over the last decade has been good to most everyone and so people are not pinching pennies like they did 10 years ago. Today they want convenience. When they want it, they want it very quickly. They've got more money and less time. Yes, they still want good value, but they are not as penny pinching as they were a decade ago.
Time is money.
During development of the Slone's Signature concept, for instance, I was dealing with a large company who creates interior design for supermarkets. We did and Meridian came up with Slone's Signature Market. I don't think you will see any thing like it anywhere else. It is very crisp and gives us a good clean upscale look. From a strategy point of view, Meridian has done all of our advertising for a number years, including focus groups to determine who our customers are, who our customers should be and how to approach different customers.