This symbol cannot be used before the mark is officially registered. This symbol can be used in place of TM or SM to identify owners' rights in the use of a mark. Registration is not necessary to claim rights in a mark, but doing so will give the register certain rights, such as a presumed ownership in the use of the mark and the right to use the mark throughout the United States. Failure to register a mark may lead to costly legal battles if another party registers a mark that is in use but is not registered. Back to top Trademark Protection Trademark law concerns marks such as product logo or product brand identification that shows commercial origin.
Trademarks establish the exclusive right to use such marks.
It is governed by both federal and state laws of unfair competition. The law protects the public from confusion and deception as to the actual source of the product or item bearing the mark. At the same time it provides the owner of the mark a unique way of marketing itself. Additionally, trade dress may also protect the actual format of the newspaper, such as how the first page is laid out everyday, or the placement of the newspaper s contents. Trademark protection is limited by geographic location.