Motorola builds chips and other components used in the car. Motorola wireless communications equipment helps keep safety workers, medical personnel, teams, drivers and the CART operations staff in constant communication. The fast-paced, high technology environment of Champ Car racing is a perfect proving ground for Motorola products. It is interesting to note that the wireless equipment used by CART, the teams and the support staff is the same wireless equipment that consumers purchase worldwide for individual use. Working with organizations such as Racing Radios, Motorola helps provide communications to most of the Champ Car teams along with the Pace Car Program and individual tracks.
Sponsors are vital to all major forms of automobile racing.
The sponsors provide the capital that supports the teams and allows them to race. Without the sponsors there would be no teams, and therefore no racing. Sponsoring a Champ Car is not an inexpensive proposition. There are many different levels of sponsorship and the teams work in different quality brackets. In return, the sponsor's goal is to get exposure for the company's name.