A sociologist in a large advertising company supervises marketing research operations and organizational development workshops. In academic settings , sociologists teach in colleges and universities and contribute to research and scholarship on theory, work, occupations, labor relations, or organizations. Many serve as consultants to organizations and businesses. As part of the academic role, sociologists may conduct research in multinational corporations, factories, banks, retail stores, government agencies, hospitals, restaurants, nursing homes, and countless other settings. Their findings may influence how the business world works.
Some professors are labor relations experts who serve as mediators of work disputes.