Creative stock option accounting. Clicks, bricks, and mortar.
Stock goes up.
Stock goes down. Don' t worry, you are not alone. For investors who are intrigued with clicks, bricks, and rumors of creative accounting, the stock market is prime time entertainment, and each passing day only adds to the intrigue of it all. The challenge facing Coffeehouse Investors is not in trying to figure out the valuation of bricks versus clicks, the challenge is to accept the obvious that no one knows how this diverging, two-tiered stock market will shake out, and build a common stock portfolio accordingly. By constructing a portfolio that isn't dependent on anyone's ability to accurately predict the unpredictable, you benefit in two ways.