Terms that are known only to educators are clearly defined. Define what you mean. Winning proposals present detailed budgets that match the proposed program. All bases must be covered. Winning proposals give something back.
Some projects develop a product.
The process you go through can become a product. Funders want others to adopt and adapt what you've learned. Dissemination of information or knowledge to others may give your proposal the winning edge. Winning proposals follow all the guidelines specified in the Request for Proposal. Winning proposals are professional looking.