More and more firms are looking for managers with a marketing perspective to help them succeed in an era marked by the fragmentation of the mass market, the maturation of many brands and intense competition resulting from deregulation. Specializing in marketing will prepare the student to conduct more sophisticated marketing research and to develop more effective product, price, distribution, and promotion strategies which these companies need.
Students typically select careers in such areas as product sales management, and marketing research.
The objective of this option is to acquaint the student with the types of management, financial and legal problems that the entrepreneur is likely to encounter and to provide students with theories and practices upon which an effective course of action can be developed to solve these problems. Students who enroll in this option typically have identified and developed a specialized skill or product which they are actively seeking to market through their own business. All rights reserved.