A usable Web site is not necessarily a successful Web site. As Web user interface designers, we must think beyond our traditional training and experience. We must do much more than make a Web site easy to use. We must encourage the first-time visitor to stay at the Web site. Web visitors are impatient.
Visitors have many Web site choices and nearly every site has a competitor.
An alternative Web site is only a click away. To encourage first-time visitors to stay at your site, include information or services that are helpful to the visitor. You can do this by creating a user profile and performing a needs analysis and a task analysis. To speed downloads, don't use animations. Limit your use of graphics.