Service providers face an awesome set of challenges in today's marketplace.
Competing means service providers have to address sales automation and customer acquisition and retention challenges in addition to the technical challenges associated with front and back office convergence in order to move to a customer centric model of service delivery. OSS capabilities have to meet the requirements of this new environment. The session includes real-life lessons from actual DSL deployments and will show the importance of the ability to detect changes in the loop and the elements necessary to effectively maintain the service. Attendees will leave understanding how the proper optical Ethernet management solution opens up a host of new uses for the network. Understanding who your profitable customers are and personalizing service offers to those customers is critical to any service provider's success.