Ad Types A s people queue up to buy and sell in cyberspace, there are almost as many advertising formulas as there are advertisers. Alternatives and embellishments to banner advertising crop up all the time. B anner ads are the most popular form of webvertising. A typical banner contains the advertiser's name, product or service and is displayed on someone else's web site. B y clicking on the banner, a reader is transported to the advertising company's own web pages.
Some sites charge flat rates for banner advertising.
An impression is counted each time someone visits a page where an ad is on display. Banner ads may pull people off your site and tend to make your site look unprofessional. A t 2 cents an impression, banner advertising may not be worth the bother for a small-content site, warns Cliff Kurtzman, president and CEO of Tenagra Corporation , an Internet marketing agency in Houston, Texas. A banner ad seller doesn't have to stick to one formula. But once they're hooked, they're expected to pay as they finish, by clicking on a banner and reading a sponsor's ad.