Topics are selected by the marketing faculty for each semester the course is offered.
May be repeated for 6 hours. Students will be expected to learn, assess, apply, and develop marketing models and plans in an e -business environment. Other materials will be made available in class or via the web. The course will be conducted in a seminar format. Although there will be some lectures, students will be expected to lead and participate in class discussions by investigating, reading, and preparing material not required per se.