Famous trade marks. We can all probably name 10 without even thinking about it. Mass marketing techniques of the 20th century have saturated all forms of media with names and images of brands of goods and services to the point that some are part of our popular culture. Widespread recognition is the goal behind the use of every trade mark, but it is the truly famous trade mark that clearly demonstrates the value and the dangers in having such recognition.
Success sometimes attracts use by others.
The Trade-marks Act is set up to provide fair protection for the trade mark owner and the public. It is designed to prevent infringement, but it cannot be used to restrict legitimate traders from carrying on business as they see fit. It is that balance that occupies the courts.