His first job was in Dayton, Ohio, where he was the radio color analyst for the Dayton Bombers of the East Coast Hockey League. While there he also coached the team's goaltenders. The following year he broadcast games for the Detroit Vipers of the International Hockey League. He got that job by calling the network and letting them know he was available. He sent in his audition tape and was hired.
Some athletes begin media training while still in school.
Like James, he was also a favorite of local reporters. I knew exactly what they wanted, and I didn't have any problem giving it to them. I found my niche talking about something I've followed all my life. ESPN hired him to do some college football sideline work and then assigned him to cover 14 Arena Football games. And a guy who can defend his views.