Economic principles that undergird development programmes for large free market enterprises base their operations on values, projections and motivation to buy. Small and medium scale enterprises focus their operations on profit while micro enterprises on survival. Micro enterprises have a significant contribution in household economies. Poor households are often plagued by fluctuations in income and the need for emergency resources. Often the spouse has a job which is insufficient to support the family.
Women often contribute to the family income by initiating enterprises.
They are managers as their spouses work as labour, driver, clerk and other positions. They supplement the income of the family to meet a variety of needs which involve immediate cash. Women generate resources through a variety of enterprises because consumption requirements of the poorest households usually exceeds income. But the efforts of women are unrecorded and overlooked, despite their notable contribution to the household economy. Women's enterprises are generally house based due to their family responsibilities and belief in traditional values.