The company showcases suppliers and OEM s through Web-based storefronts. In its early days, VerticalNet spent a lot of time and money collecting, standardizing and inputting supplier data in a manner that would conform to its and its suppliers systems. It s an all around win. Storefronts are being populated rapidly and comprehensively.
Suppliers retain their brand identity and suffer no loss of content.
VerticalNet solidifies its position as a market leader.