There is no demand for messages. There is, however, a demand for facts. To editors, messages are just clothing and make-up for emperors that are best seen naked. Editors like their subjects naked because facts are raw material for stories. Which brings up another clue that public relations tends to ignore.
Stories are about conflict.
What makes a story hot is the friction in its core. When that friction ceases, the story ends. As enemies, they made great copy. As collaborators, they are boring as dirt. Happy endings may resolve problems, but they only work at the end, not the beginning.