It is purely an entertainment environment. That's how we think, how we act, how our offices look. We do our sales in the same way that entertainment companies do sales, through a network of relationships. To me, it's very important that every nook and cranny of the company looks and feels like an entertainment company, which makes our clients feel very comfortable with us. From an operations standpoint, it mirrors a studio or an agency.
Sales is the best example.
They have a sales department that's out there shaking trees, looking for leads, trying to get on lists to provide RFPs to their company, and passing those leads off, then, in turn to project managers, and what we would call account managers. We do it quite differently. We're using that information to put ourselves in the position to work on certain types of projects, and those same people who are creating those relationships are the ones who are working on the projects internally. So, it's a seamless transition from sales to production. It seems like when the industry started, especially here in New York, that a lot of people wanted to do basically what you guys are doing.