You don't have to spend more money to get a better response. The secret is balancing the right combination of benefits and features in your marketing copy. A strong, enticing headline is the most important element of any marketing copy.
Studies show the right headline can increase response to an offer exponentially.
So spend the time to make your headline work. Avoid the cute or witty approach. Because it always says more about your company's sensibilities than it does about your potential customers. It is all about your customer. Multiple Benefits A benefit is anything that will make a customer's life better by using your product or service.