The woman was talking about the water at the well when Jesus told her about Living Water. A basketball player wins on the court. Then explain to the individual that you are sharing with a related parable that is in the Bible. I use this question as a transition into a conversation about Jesus. Pray and ask the Lord to show you opportunities for transition.
Sensitivity here is very important.
Be sensitive to the person's needs that come up in the Common Ground phase. By this time you have gathered a lot of information. You have made the person feel at ease about his or her needs. Jesus The need of the hour is for people to talk about Jesus - not church, not religion, not philosophy, not denomination, but Jesus Christ. Here are three ways that you can talk about Jesus Christ.