It's also a good idea to get on the mailing lists for seminars and conferences in the topic area you are writing for, as these are excellent sources for leads. Articles should contain solid, factual material presented in a logical, readable style, with the benefits for the reader clearly stated. They must be focused on a single, specific topic. The strongest articles will address a major issue and then give substantial advice about what actions readers should take in their own organizations. We also strongly encourage the use of multiple interviews to provide the most complete coverage of a particular topic.
Stories based on one person's experience have an anecdotal quality.
They may lack supporting material such as survey data, examples, and workplace statistics proving that the source's methods were successful. Our writing style is conversational. Avoid sexist language and the passive voice. Subheads and bullets break up the copy and make the information easier to follow. Place heads in the active voice.