Involve upper management. Any time we signal that senior management supports the course, it just makes the orientation that much more powerful. Games, puzzles, music, pictures, and other fun activities can help make your message memorable. Offer a variety of learning styles. They want the big picture.
Some people learn in more of a linear fashion.
They want to go step by step. Other people learn by doing, hearing, or seeing. You need to work on all five of those, not just one. The best way to do that is to have various formats during the day. Reveal the unwritten rules.