The Dallas-Fort Worth area is the top tourist destination in Texas, eclipsing San Antonio, Mr. Serff said. There was a time when there was jealousy between cities competing for visitors, but now area cities work together to market attractions, said Grand Prairie Mayor Charles England. Grand Prairie attracts more than 6 million visitors annually, with about 3 million going to Traders Village, the most popular attraction on the list. Giving cities options Tourism makes it easier for cities to build roads, parks and other amenities, said Grapevine Mayor William D. Tate, whose city has a vibrant historical Main Street along with the mall. That doesn't happen by accident.
Tourism plays a big part in being able to cut ad valorem taxes.
Shopping is playing a larger role in attracting visitors, Ms. Mayer said. Especially during the summer, people like to go to the malls. Six Flags visitors Wednesday were also able to ride the park's new roller coaster, the Titan, which opened to the public Friday. Steve Calloway, Six Flags' vice president and general manager, said about 30,000 people rode the Titan from Friday through Sunday. Some, such as Craig Richard, Arlington Chamber of Commerce vice president for economic development, braved the Titan's 255-foot drop for the first time.