Help Board Beginning Production Video Guide Web Dev. By defining and then inventing an audience for a media product, students learn about the ways media products are shaped by their audience. They describe what they notice, looking carefully at the language used, the images used, where it is found, etc. This might include such factors as age, sex, education level, ethnic background.
Students invent a new audience profile which differs from the real one in a significant way.
Students describe how the existing media product they are examining might be changed to suit this new audience. Again, they may consider the language, images, source, and other components. Students discuss and try to identify which components are important to certain people and why these components make a difference. Students produce a written or oral description of how the product could differ depending on the audience , and include their speculations on which components could differ depending on the audience the product was designed for. This activity can facilitate class discussion about which media products the students themselves find particularly appealing or unappealing.