According to the theory of planned behavior , attitudes influence behavior a. in a direct way, overiding most other considerations. A person is most likely to choose the central route to persuasion when the a. message is trivial or unimportant to the person. The two key characteristics of the persuasive influence of the source of a message are a. primacy and recency. Practical advice on how to avoid the danger combined with lots of objective statistics and charts c. Objective statistics and charts on their own 6.
Subliminal messages have a strong influence on behavior.
There is no reliable evidence that sublimal instructions have any influence on actual behavior. Thinking is not my idea of fun. I like tasks that require little thinking once I've learned them. I usually end up deliberating about issues even when they do not affect me personally. Inconsistent thoughts cause tension which drives the person to change his attitudes so that consistency is restored.