Even if they come out with all the costs needed to set up the business, they may hit a milestone when it comes to money for marketing. Small businesses face problems to retain their employees as there is a shortage of qualified Internet specialists to run a web business. Providing incentives such as shares and option to them is a smart way to retain them. They have limited access to both information and expertise in the area of eCommerce. In general IT applications are used less by small businesses than by larger businesses.
Small businesses are also at a disadvantage with regard to telecommunication costs.
Unlike larger enterprises they are not in a position to negotiate bulk discounts. Small companies are experiencing difficulty moving beyond brochure-style Web sites to offer practical and efficient means of online commerce. Not all businesses enable users to order online and only a small part accept payments over the Web. Companies have also difficulties in implementing and maintaining commerce sites, as well as customer service worries. In some countries, companies have to apply for a license to sell on the Net and endure waiting to have their applications processed.