The image is the medium, and the medium is the message. Therefore, diversity is more than important. It is crucial to becoming a national majority. But it is also crucial because it is just. As conservatives, as defenders of America s democratic principle, we want every constituency to feel included.
Victory lies on the side of the people.
This is the bottom line for each of the principles and for all of the principles. You must define yourself in ways that people understand. You must give people hope in your victory, and make them fear the victory of your opponent. You can accomplish both by identifying yourself and your issues with the underdog and the victim, with minorities and the disadvantaged, with the ordinary Janes and Joes. This is what Democrats do best, and Republicans often neglect to do at all.