Authors should check external links on their own pages periodically to make sure they are still valid. Web authors should try to be considerate of how pages will appear on different platforms running other commonly used web browsers. They should try to avoid special effects and formatting tricks specific to one system or browser. Web authors should write source documents in correct HTML, using a consistent style. Web authors should try to keep pages to a manageable size, avoiding excessive use of large, in-line graphic images.
Small icons used as links to larger graphics is preferred.
Web authors should use common sense when designing pages, and follow basic guidelines of good behavior. They should be polite, considerate, and ethical.