After that, we should stop and water 'em along the crick. During the work day, mere data is exchanged. But at night, around the fire, stories are told. It's the stories that the cowboys will remember after the drive, not the daily exchange of data. Data is denotative.
Stories are visceral and emotional.
Stories effect our entire beings, not just our minds. And finally, for the stories to succeed, they have to be told well, in a compelling, mature, engaging narrative voice . Obviously marketing on the web is different than telling stories around a cattle-drive campfire. But although the media differ, the tenets of story-telling are much the same. Front and rear wheel brakes.