These motivated, potential customers are then directly targeted with your on-line marketing message. The average adult watches over four hours of television daily. On the daily average, television viewing per household currently stands at 7 hours and 35 minutes. Adults spend more time with television than with the other three major media combined. The public perceives television as the most influential, authoritative, exciting, and persuasive advertising medium.
Television is the medium where consumers are most likely to learn about products.
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