One of the earliest forms of advertising on the net, they are easy to use and create. Banner ads are rectangular boxes that sit on a web page and, when clicked, send a visitor to the advertiser's web page. Banners come in a variety of sizes and types. Animated banners have higher clickthrough rates than standard banners. Using words or images, the ad designer can coordinate the length and detail of each particular ad.
Simplicity is important however, because people move through sites quickly.
Therefore messages should be easy to read and understand. Banner ads are fairly simple. The number of impressions means the number of times that a person visiting a web page saw your banner. There are various programs available to create animated banner ads. PhotoShop or CorelDRAW are examples of graphics software.