Link popularity as a promotion tool for traffic and rank. As A Promotion Tool T here's many ways to go about promoting your website and increasing traffic. Link popularity is one of the most well known, and misunderstood. The theory behind link popularity is the more websites that link to yours, the higher your website will rank or the more traffic it will receive. This is true, and not true.
Search engines are content seekers.
They know the difference between a website that offers valuable content and those that don't. The same is true for directories. Editors that review sites are likely to be experts in their field or knowledgeable on certain subjects. They choose to become editors in categories they specialize in. A key ingredient to link popularity is to make sure your website is linked to a quality website and accepted by editors into categories related to your subject.