Instead of meeting with a company in person, or overnighting documents back and forth with every change, the group can meet online, and make changes in real time. But the applications don't end there. One company has salespeople all over the country. When they launch a new product they can gather the entire team for a briefing, complete with visuals, over the Internet. No one has to invest hours of traveling to get a detailed explanation of the marketing and launch of this new product.
Salespeople meet with clients.
Teams of employees gather to hash out projects. If your business' employees and clients are widely dispersed, you already know these meetings are expensive and often a big hassle. This is an excellent observation, and a valuable understanding of how webconferencing can be best applied. Reflecting the trend toward expanding relations beyond the enterprise, they also mentioned needing to improve the knowledge of partners and suppliers. The book is a profound and inspiring vision of an emerging social order, powered by globalization and technology.