Attractiveness Physically attractive people are perceived to be more socially skilled than their less attractive peers, and as it turns out they are. Generally social psychologists stress the advantages of physical attractiveness. Tipping Point I Discussion today about what generally makes people influential. Obviously it's fairly easy to think of the answers to these questions in terms of traits, but also think in relational terms. The person who seems interesting or boring to you in certain situations may not be to other people in other situations.
Some ads have a greater stickiness than others.
Think of a recent example of a TV or even magazine ad that you think is particularly memorable. We'll discuss what makes ads memorable and how this affects their effectiveness. Yet much of what we have been reading suggests that people readily respond to authorities. The paper by Ambady and colleagues suggests that we need relatively little time to form impressions of others that are remarkably valid. If this is true it would suggest that interviews might last only a minute or two, and that teacher evaluations could be filled at during the first class with no essential loss of information.