The first two years of a Marketing major's studies focus on the College's core curriculum, which includes English, Mathematics, Lab, and Social Sciences, as well as basic courses in Accounting, Economics, Legal Studies, and Management. As Marketing majors approach their junior year, they begin work on the business core curriculum. In addition to these required courses, students choose an advanced Economics course and two other electives from any business discipline outside their major. The Major Late in the junior year, Marketing majors delve into courses more closely related to their chosen field of study. They study research strategies for products that have become household names, such as Coca-Cola, and they work in teams to prepare product case studies.
Students take two advanced courses in their chosen sequence.
These courses offer hands-on experience with sales presentations and management of sales teams. The second course in the General Marketing sequence is left to the discretion of the student. In addition to sequence courses, Marketing majors take two, major-related electives. One of these electives must be chosen from inside the Marketing Department. The other course is chosen from a list of disciplines related to Marketing, such as speech communication, fashion merchandising, economic geography, and business ethics.