1-4 cr. hrs. Provides qualified students with professional training and experience of a hands-on nature under actual job conditions. Students enter the program through a competitive hire program. Participation cannot be guaranteed for all applicants. 4 cr. hrs.
Students develop skills in planning, constructing and organizing one to one marketing activities.
Included in these activities are collaborative relationships between consumers and sellers that can be applied by both small and large organizations. New technologies in interactive marketing and in database creation and implementation will be studied. 4 cr. hrs. This course analyzes these differences, the nature of the services environment, and the impact on the marketing mix. 4 cr. hrs.