Nobody, will go to your web page unless you let people know about it. Keep this in mind as you build your long term strategy to be successful on the Internet. If patience and hard work are not part of your plan, you may want to stop reading now. To What Makes Internet Marketing Work - If you are successful marketing and selling off the Internet then most likely you will be successful on the Internet. It will just take some time to understand the minor differences of the Internet.
Some examples are Usenet groups, hyperlinking, e-mail and how to make Internet relationships.
Of course if money is being exchanged via the Internet you should make it as easy as possible for the buyer to buy. You do not have to be concerned with programming issues. Many web sites are enamored by the technology. Speed is a major issue, so much consideration should be made so that your visitor is not waiting to view your page. I have found that Frames and other moving graphics technologies make it difficult for the visitor.