It's a branding exercise of a different kind for Nebraska cattlemen. This consumer branding is an effort to separate these animals from the standard commodity beef market. The Corn-Fed Beef Council hopes the label, and the reputation of Nebraska beef, merit a preferred spot on the shopping lists of restaurants and retailers. Breaking apart from the livestock market crowd and the big beef processors may be nontraditional, but it also may be successful. It shows again that being a good cattle producer isn't just working in the pasture or feedlot.
Success comes from good marketing, too.
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