Some books are important for advisors to read to enhance their understanding of business processes.
We will be listing these recommendations below. There is so much good information and power ideas in this book, it's hard to know what to write here to motivate you to get it now. Here's just a few examples of what you can learn. Learn how to be perceived as an expert who shares important knowledge and informs instead of sells, a professional who presents truth rather than opinion, and provides value instead of focusing on quick sales. You'll learn how to build a wave, increase credibility, and create a marketing mix.