Our entire focus is centered around how users will manipulate the site to fulfill their expectations. It is important to remember that for business sites, users come with a specific goal in mind. A satisfied user returns regularly, has a better impression of our client's business, and is more likely to buy our clients' products and services. A dissatisfied user is literally one away click from a competitor's site. It's not with pretty graphics alone.
Web designers make graphics.
We make satisfied users. We begin by focusing on the user. We then usually focus on the site itself. It is usually at this point we work with a middle-ware partner to help define these issues. We then often turn to the user interface itself.