The underlying model is based on the digital-camera industry and helps students develop their marketing skills within the framework of an evolving product life cycle. Large classes can play The Marketing Game in solitaire mode, with each student competing against computer-generated opponents. The option greatly reduces classroom game management. The game's link to the Internet also allows competitive play between teams of students at different universities. An expanded version of the popular Marketing Career Design Software, this CD enables students to explore career opportunities in marketing based on their personal interests and skills.
Students can use the glossary to reinforce terms and concepts from each chapter.
Chapter outlines and summaries offer a comprehensive look at each chapter. A Telecourse Study Guide is available for users of the Coast Telecourse, Contemporary Marketing . The study guide's basic function is to help students develop an organized approach to the course. The 26 lessons of the study guide parallel the 26 video lessons of the telecourse. The components include assignments, lesson notes, learning objectives, review activities, self-tests and answer keys, application of marketing concepts, and additional activities to enhance students' understanding of material presented in the video lessons.