The traditional focus group format and variations can be used as a tool for assessing what service attributes are necessary for client satisfaction and for developing new services or methods of survey delivery. It is one format for obtaining meaningful input from clients and prospects toward building working partnerships for high quality legal services. Why Clients Cooperate Clients are busy people. Today, they know it is a buyer's market. Tips for Successful Focus Groups Focus groups will accomplish your objectives only if those objectives are carefully established and the format and specific questions are phrased to elicit actionable responses.
Time is precious and limited for both the sponsoring firm and focus group participants.
It is vital to avoid aimless discussion or personal attacks based on previous experiences. However, the discussion must address don't likes as well as likes and wants. Here are some pointers to keep in mind in setting your expectations and designing the questions and flow of the session. Treat the participants as consumers. They are not there to act as analysts or creative resources.