Recognizing the increasing fragmentation of TV audiences, WFofR developed a unique buying system that seeks to reach as many viewers as possible by buying all day-parts on as many stations as possible in each market. Achieving that kind of coverage at such a competitive rate requires careful planning, informed negotiating, and dedicated trafficking. Validating the results requires powerful tracking, reporting, and analysis tools. WFofR. The WFofR REJ analysis identifies several key technologies in Windows 2000 Professional that enable knowledge workers to perform their tasks more efficiently and provide them with secure, reliable access to resources from their laptops. This feature can also enable the staff to keep working in the event they lose network connectivity.
Server is projected to help WFofR reduce the cost of doing business in several ways.
Server can help reduce administration and support time, converting WFofR's IT staff from task workers to knowledge workers. That in turn frees the IT staff to pursue more strategic initiatives and develop new ways to use the technology to their competitive advantage. 2000 Professional can keep the system up and running by automatically repairing itself or Windows 2000-certified applications as needed. This can reduce the number of user calls to the support desk. Their IT people can devote more time to developing new ways to use the technology to their competitive advantage.