Developing a hotel marketing plan. Processes involved in pre- opening marketing of a new hotel. Emphasis on considerations for hospitality products and services marketing. Facility Layout and Design. Impact of feasibility studies, customer profile emphasized.
Students design a food service facility and hotel guest room using interior design concepts.
Students encouraged to attend UPS show in Minneapolis. Wines, beers, liquors. Laws governing manufacture, classification, and sale of alcoholic beverages. Characteristics of various wines with food. Emphasis on operation of a professional beverage facility.