Sell quality, not just price. Develop close customer relationships to show them they'll gain added value plus superior service by dealing with you and your company. If not, you are missing out on prospects that represent one-third of all U.S. firms. Women entrepreneurs are more likely to place value on both relationship building and factual information than men business owners. Women are more reflective than their male counterparts when making decisions.
Women are more likely to seek out the opinions of others.
Women business owners have had substantial progress in access to capital-though they still have lower levels of credit than men business owners. They take a more proactive approach to embracing new technology than men business owners. Women entrepreneurs also value vendor support and service while making their buying decisions. Women, in general, are less likely than men to sell to corporations. Forty-two percent sell to government agencies and large corporations.