This course examines the co-dependence and interaction between various media. Students learn to devise well crafted communication plans and promotional strategies based on case studies. This course is a pre-requisite for RAD1538, Marketing and Promotions. Students are responsible for its complete management and operation. They use skills learned in the classroom to broadcast music, news, and information programs to a College audience.
Students cover stories on and off campus.
The course improves the student's researching, interviewing, writing and performance skills. In this laboratory course, students learn digital editing and the basic operation of a four-track studio. They learn to produce their own station ID's and commercials. They also learn the theory behind four-track production. Students who pass this course are capable of working in television audio, post-production audio or in commercial production for radio stations.