Most of our employees routinely submit press releases and would have the correct information. All press releases contain certain standard elements. At the top of the press release, list the organization, contact person, and phone number. Without this information, the newspaper will not print your press release since it would have no way of verifying the accuracy of the release. This indicate the end of the press release.
Timing is an important element in submitting a press release.
Send the release before the event to which you wish to invite the public or if you hope the newspaper will send a reporter to cover the activities. It would also be beneficial to send the press release more than once. On a busy news day, the press release might be ignored. On a slow day, a reporter might jump at the chance to use it. If you are submitting a release after the event, send it immediately following the event.