If you spend a lot of time answering email from your customers, congratulations, you are halfway there to making a successful website. You already have a pretty clear idea of what your customers want to know. A website will allow your customers to answer their questions themselves. This does two things, actually. It makes getting information from you easier for your customers, and saves you time.
Time is money.
F or businesses with international clientele, a website is a significantly more inexpensive method of keeping customers up to date than the expensive prospect of regular mailings. There is a very real place for mailings, to be sure, but a website offers a powerful new method of posting news that doesn't require a single cent of postage. M any businesses have found that by maintaining a website, they have had unexpected cost savings, such as being approached by new suppliers that they would never have contacted any other way.