The treasure grasps us. Our behavior is altered by the announcement that the kingdom has drawn near. In the Sermon on the Mount Jesus has already spoken of treasure. For where your treasure is, there your heart will be also. It may be for good reason that this image is not used, but I will risk it anyway.
Young persons fall in love.
Older persons fall in love. Suddenly what they have treasured for a lifetime has lost its power. The power of a new image comes into play. They no longer act the same. A different drummer's beat sounds forth.