And if we had a mare foal or sheep being born, it was a great distraction to go and help out, says Thomas, whose own home is just down the road from the sheep farm. We started as a sales and marketing company and integrated backwards into the role of a technology company, Thomas says. We acquired or merged with other companies, which gave us the ability to develop our own technology. We had the luxury of growing rapidly, and we began making money almost immediately. White Label fares are so low, Thomas says, that the airlines ask his company not to reveal the name of the airline and certain flight details to the public.
Travelers learn all the details after they have bought their tickets.