The filmmakers began researching the project three years ago and interviewed more than 150 people, including several CEOs, moguls and venture capitalists who seemed unshakable in their confidence that the wave they were riding would never crash. In light of the events of the last few months, their pronouncements in the film have an unintended irony. As a result, they don't really see beyond the immediate world they occupy. Kaufman and Snitow say they hope their film will stimulate discussion and raise the consciousness of consumers to the point that they will never look at their computers or printers the same way again. If you think about it, everyone realizes that someone has to assemble these parts, but it's so far from our consciousness.
Technology depends on the people to make it.