Suncoast Opinion Surveys, Tampa Bay Opinion Poll, May 1993 . Nationwide, newspapers are the primary source for consumers seeking information on products and services. Newspapers rank number one for believability. Inc. Newspaper advertising reaches more clothing shoppers than any other advertising source. American adults read a newspaper on an average weekday.
Teens use and rely on newspapers for advertising information.
Customers for many products and services are also the heaviest newspaper readers. Newspapers provide advertisers with unique targeting opportunities. Newspapers are the number one source for recruitment advertisements. Newspapers are the primary advertising source for new and used vehicles. Newspapers are the most commonly used media source among consumers looking to buy a home.