Good faith with the reader is the foundation of all journalism worthy of the name. By every consideration of good faith a newspaper is constrained to be truthful. It is not to be excused for lack of thoroughness or accuracy within its control, or failure to obtain command of these essential qualities. Headlines should be fully warranted by the contents of the articles which they surmount. E. Impartiality 1.
Sound practice makes clear distinction between news reports and expressions of opinion.
News reports should be free from opinion or bias of any kind. This rule does not apply to so-called special articles unmistakably devoted to advocacy or characterized by a signature authorizing the writer's own conclusions and interpretation. F. Fair Play 1. A newspaper should not invade private rights of feeling without sure warrant of public right as distinguished from public curiosity. It is the privilege, as it is the duty, of a newspaper to make prompt and complete correction of its own serious mistakes of fact or opinion, whatever their origin.