In addition to meeting the requirements of the Journalism and Mass Communication Major, every student must satisfy the requirements of at least one of the department's submajors.
Students complete a submajor's requirements by successfully completing a two-course sequence.
Students completing this submajor can work in a multitude of fields including but not limited to advertising agencies, and the advertising departments of manufacturing, service, media and sports organizations or businesses, trade unions, government agencies and voluntary services. Practitioners may conduct market research, plan media events, draft speeches, write news releases, deal with consumer concerns and write video scripts and commercials. Advertising and Public relations is a fast-paced career option, which combines creativity and innovative thinking in a variety of situations.