Public understanding of the scientific principles involved in natural resource and environment stewardship will increase. Continuing public education to all citizens can contribute to more responsible use of natural resources. The low level of understanding among the public and policy makers about the role and impact of agriculture in society will continue. Public misperceptions may affect agriculture through environmental regulations, government funding, attack by advocacy groups and more. The increase in urban populations provides unique opportunities to educate many individuals on the basics of many areas of agriculture.
Urban dwellers have gardens, worry about insects, and desire a nice yard and beautiful nature.
Scientific advances in food design continue at a rapid pace, but consumer acceptance of those products may be problematic. Consumer concerns may threaten to slow down or stop new advances in agricultural biotechnology. Our science is ahead of our culture. Other critical consumer issues are food safety and labeling. Once we understand, we have a responsibility to provide this information to the people.