More visuals for customers means more sales for Web sites, according to Barry. Properly scripted, the technology adds up to more than just reduced server space. Consider a clothing catalogue - in fact, consider a single shirt, available in six colours, with a selection of six ties to match. That's a minimum of 36 images. But if you can use a single image of a shirt, changing the colour on the fly, and if you can simply script in a tie change, you're down to seven images.
Shoppers choose a model that compares to their own complexion, hair colour, and general appearance.
The next phase of the project, says Barry, will allow women to upload their own photos to splash on some make-up. But rather than simply catalogue its collection online, the company allows users to see the piece as it would look in their own living room. Users can choose ceiling heights, wall and carpet colourings and furniture to resemble their own pads. She can choose a complete look for a room, click and buy the whole package, and wait for her change of scenery to arrive by courier. Radulovic says TrueSpectra is working with DigiMark to add digital watermarks on the fly, saving considerable editing time for extensive image collections.