Man has always used semiotics to communicate. Today, one can draw parallels between design and the science of semiotics as both aim to communicate through visuals. Only, a designer s aim is to project a corporate image. Graphic design is not a decoration. Of course, the last is at its most appaling juncture.
Symbols are a manifestation of what a company stands for.
There is no space given to it. Even everyday life suffers because of this. Walk on the streets and you will notice that there are no signs directing people to the city. One of the earliest forms of communication is completely ignored. Then, to clear all doubts about design being merely an affair with slogans, Dheer shows off his work for a client Melstar.