They communicate rapidly and legibly with written or graphic representation. However, a vehicle wrap must present a favorable impression of an advertiser, and convey a benefit to viewers. If an ad fails these objectives, it's of little value. Their effectiveness as an ad medium can suffer. Effective design is achieved through simplicity, clarity, crispness, balance and punch.
Wraps require good handling.
The material must fit the vehicle's contours and retain its good looks long-term. Considering production costs, buyers expect it to retain shape and color for years, unless they can afford to have vinyl frequently reapplied. The Tide racecar is decked out in a combination of supergraphics, a modified three-tone paint background and sponsor decals. This close-up demonstrates what can happens with the wrong film. Less than a year old, this calendered film is already showing significant cracking wear along contours of the vehicle.