Special attention is given to personality development, self-image concepts and body communication. This course is generally provided to students in the Interior Design Program. The entire marketing mix is examined on a broad scale. This basic course provides a perspective of marketing as it relates to contemporary living and society s changing needs. 104-103 Marketing Information Management 3 credits Businesses today need current information on which to base their marketing decisions.
Students gather marketing information from primary and secondary sources using on line sources.
This course acquaints the student with the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. Its basic objectives are to identify the characteristics of successful entrepreneurs as well as the business and marketing concepts that need consideration for success. Particular attention is given to factors necessary for evaluating the purchase of a small business as well as those factors necessary for starting a business from scratch. Legal forms of business, accounting, marketing research and financing are also presented. Developing skills in proposal writing and interpreting marketing information are other emphases of this course.