Emphasis will be on survey techniques and focus groups, interpretation, application, and communication of research findings to the public. Students are encouraged to take ACC 200 or MGT 350 before enrolling in this course. Approximately half of the course will consist of laboratory work with studio and field production equipment. This course will be accepted as a repeat of JMC 449 or JMC 450, but not as a repeat for both. A seminar course designed to bring together the knowledge acquired in advertising, marketing, and communications courses and apply them to a realistic problem.
Students develop management ability in analysis and preparation of complete advertising campaign.
Students are required to work in teams to prepare plans books and give formal ad agency presentations. Includes 30 hours arrangeable lab work. Advanced and specialized media production techniques in electronic, print, and related mass media technology and practical experience in production and distribution of media content. May be repeated to a maximum of 3 credit hours. A meaningful, planned, and evaluated work experience related to the career and educational objectives of the student for which he may receive both academic credit and financial remuneration.