Strategic Planning Can Help.
If you don't know where you are going, any road will get you there. This often-used adage applies to all aspects of life including business. Planning helps a company know where it wants to go and how to get there. A strategic plan is a high level plan that describes the purpose of the company and its key goals over a relatively long period, generally three to five years. The company's Board of Directors and top management are responsible for the strategic plan.