The course is designed to give the student an understanding of the operation and management of retail stores and the marketing of consumer goods, including purchasing, pricing, promotion, distribution, customer service, and financial planning from a managerial perspective. 4 cr. hrs. Not open to students with credit for Salesmanship. The fundamental principles of personal selling are studied. Methods of analyzing the company, the goods, the buyer, the field of work, and the sales process are emphasized.
Students analyze individual problems.
Principles are illustrated by demonstration and practice. The study of the components of advertising and its function within the total marketing function. The course examines advertising procedures dealing with planning, creation, production, media, management, research, and budgeting. 4 cr. hrs. Not open to students with credit for Advance Salesmanship.