A printed catalogue could not show all the different combinations of style, colour and size - and was always out of date. Establishing a company website convinced CAL that a multimedia communications and data-management application was essential. A multimedia format was needed to show garments in full colour. And it had to be Web-based, so that design changes would be available immediately, anywhere in the world. The resulting system allows CAL to give its distributors a detailed preview of forthcoming collections four months earlier than in the past.
Sales are up, and stock levels have been reduced.