The NEA ordered the photo shoot and distribution to news outlets nationwide via USN, which in turn distributed it on the AP PhotoExpress wire. If your organization has an event that provides a great photo op, USN can help you capture compelling news images to help tell your story, and ensure the photos are distributed promptly to all the media you need to reach nationwide. NBCi trims its staff by 30 percent. The New York Times cuts 17 percent of its new media jobs. It s nothing new for media to fall on hard times whenever there is a downturn in the economy.
Smaller circulation means fewer advertising dollars, which in turn leads to newsroom staff cuts.
The twist now, of course, is that many of these cuts are coming from online media sites, which just a few months ago were hailed as the next big thing. The answer may be a little bit of both. The key is to use circumstances to your advantage. The fact is, the current climate can offer increased opportunities for your organization to get coverage in online media, and at the same time it underlines the continuing importance of traditional media. This same strategy can work today.