To improve the quality of taxi service in the city. To fulfill unmet demand for taxi service. To provide greater consumer choice. To make Winnipeg a city where it will be fashionable to take a taxi. Yet quality service is becoming more and more important in business today.
Service is a critical for survival, it is the competitive edge in many organizations.
There is no question that in many cases these intruders have contributed to the erosion of the customer base. However, in many instances, they are simply a competitive response to perceived opportunities. Taxicab management has looked with justifiable alarm at this erosion of their previously safe array of customers, and in seeking out solutions have tended to focus on response time as a means to improve service levels. Perhaps a problem has not been perceived or detected because of a lack of complaints. In other words, excellent customer service is clearly a powerful marketing tool.