Believers are the rural homemakers who have likely never made an online purchase. You can't market to women in a broad blanket. There's no easy answer. Fleming told a group of marketing types that the study would help them provide better services to online clients. The trustworthiness factor is very important.
Women are complex.
Complex, it should be noted, was not one of the categories. Send it . Use this version. E-mail this to a friend. Wired Digital Inc., a Lycos Network site.