Social conversions are much more traumatic. The rituals and ceremonies are ways in which the group celebrates being a part of the living narrative. There is a fellowship which comes from gathering together with like-minded individuals. This communion is relieving, as it is reassuring to know there are others who agree with you. The communion is also a part of the human need to belong.
Sociality is a broad collection of ways in which everyone is included in the group.
The major paradigms within Sociality are familial relationships, social relationships, organizations, morality, art, language, scope, sexuality, and education. Socialitys memes are the essence of all cultures. The megaparadigm of Society is, itself, an extension of this greater paradigm. Politics, Economics, and Religion were not of much consequence until the population growth and area expansion brought about by civilization. Sociality has always been significant.