In addition, the management skills of planning, directing, motivating, and controlling are essential for achieving organizational goals. The management concentration can provide a strong foundation for future graduate study in business. This concentration is designed to prepare students for managerial positions in these fields. Classroom knowledge, internship opportunities, and involvement of students in business organizations are integral components of the marketing concentration. The CIMS concentration is designed to prepare students to plan, design, and implement information systems in a modern computer environment.
Students learn how to manage information technologies and exploit their full potential.
The concentration prepares students for a career in a variety of organizations ranging from the end users to the creators of information technology. A minimum of 50 percent of the total business hours must be taken at Longwood. In addition to completing the major requirements, each candidate for the B.S.B.A. degree shall satisfy the additional specific requirements of one of the following concentrations. Students must declare a concentration prior to registering for the second semester of their junior year but are strongly encouraged to do so earlier. Cannot be used both as a FINA elective and to meet BSBA additional degree requirement.