Authors are promised publication within 48 hours of submission. It will be obvious the paper has not been reviewed, and the content will be the sole responsibility of the authors. Although peer review has long been held as central to the scientific process, there are precedents for publishing unreviewed material. The best example is the online database set up by the Los Alamos National Laboratory, New Mexico, in 1991, to allow research to be rapidly disseminated. Most scientific publishers do not yet grasp the fact that they could sell other services.
Scientists have a life - they travel, they have cars, they buy insurance.
In the end, traditional publishers must decide what business they are in. There's no point in being a buggy whip manufacturer in the age of the motor car.