Introduces the student to career opportunities and job requirements of all segments of the travel and tourism industry, including travel agencies, airlines, car and hotel rental companies, cruise lines, corporate travel and conference planning. Covers the elements that determine the popularity of various types of destinations and factors to consider in the selection of various destinations. Students develop an in-depth analysis of a domestic destination. Covers the elements that determine the popularity of various types of destinations and factors to consider in the selection of various destinations.
Students develop an in-depth analysis of an international destination.
Covers cruise and ship types, deck plans, ship activities, shore excursions, cruise itineraries, cruise promotional materials and methods to convert customers to higher yield cruise vacations. Also covers the planning and implementation of various-sized meetings and conventions.