He recently had occasion to talk with several Federationists about the importance of public relations. They asked him to put his ideas on paper so that they could refer to them again. Three things are necessary for the successful waging of a public relations campaign. They are dedicated people, time, and money. You should begin by finding people to work with you who are dedicated to the principles of our movement.
Time is sometimes even more precious than money.
And like money, the more time you are willing to put into your PR project, the more benefit your chapter will receive from it. Now all you need is funding. It does not require a large investment of money to run a successful public relations campaign. However, if you limit your PR budget, you will limit the number of techniques at your disposal. Public relations, as a means of attracting new members, raising funds, or simply informing the public about the organized blind movement, is well worth any reasonable expenditure, and you should have little difficulty justifying chapter support.