This course stresses copy writing, media planning, campaign development, and strategy. Strong emphasis is placed on the analysis of TV, radio, and print commercials. The relationship between budgetary, creative, and planning functions is investigated, most significantly advertising's impact on popular thought and culture. Day , evening. COM 308 Television Studio Production 3 credits The study of radio and television directing and camera work, floor supervision, audio operation, and control room operation.
Students produce several television segments such as news, commercials, and dramatic programs.
COM 309 Topics in Mass Communication 3 credits An advanced course which investigates selected problems and controversies in the contemporary mass media. Topics include censorship and legal issues, the artistic strategies of popular culture forms, and new technologies and opportunities in the electronic media. Day, evening . Writing 3 credits This course seeks to introduce students to the fundamentals of reporting and writing the news for today's print media. While emphasis falls on fact gathering, interviewing, and writing techniques, special attention is also paid to copy editing, developing the body of a story, handling breaking news stories, and covering beats.