The site also offers information about choosing a college, completing the admissions process, and paying for higher education. Free scholarships can help students whose families don't qualify for need-based scholarships, but also can't afford the full cost of college, says Ms. Kessel. Ms. Kessel says students may eventually be able to apply to colleges directly through the site. She says visitors to the site can opt out of the site's information-selling process, but still be eligible for the daily drawing. Visitors who want to up their chances can fill out additional surveys, or refer friends to the service.
Students can enter every day's drawing by coming back to the site daily.
Visitors can also play games and try other activities to earn points that are redeemable for merchandise and smaller scholarships in the site's online store and auction site. The prizes can be applied to just about any kind of formal education. Although students are the site's target audience, anyone over the age of 13 can register. Winners who have student loans may apply their prizes to repaying them. To make sure the money doesn't get sidetracked into extracurricular activities, Ms. Kessel says the site will only write checks directly to institutions or lenders.