Once board certification has been achieved, the practitioner should give serious consideration to application to the American Academy of Matrimonial Lawyers. The academy is a nationwide group of approximately 1500 matrimonial lawyers. Academy requirements are rigorous, including board certification if available in that practitioner's state, a number of years' specialization in matrimonial and family law, and completion of a written and oral exam. Membership in the academy provides a nationwide referral network and excellent CLE programs and allows for interaction with the best marital and family lawyers in the country. It is the ultimate differentiation strategy for the marital and family lawyer.
Standardization is the elimination of discretion or choice.
Put another way, similar tasks should be done in the same manner every time. Furthermore, a given task should be done by the lowest paid person who is capable of performing the task properly. The starting point for standardization is the development of the firm's procedure manual. The goal of the procedure manual is a written delineation of all activities of the law firm. It should be unique to your practice and will naturally evolve as the practice grows.