We appreciate the technology is not there to do automatic translation. We are currently at four languages, something like 400 pages in each language. We're going to do French and German too, so it will be six. They found several challenges while working with so many pages and languages. We've had quite a lot of trouble with text being translated as graphics.
Web pages put headlines out in graphics rather than plain text.
We had trouble with that because it takes quite a lot of work to translate. After encountering these translation issues, they created some specific methods for making the site easier to manage. In addition to creating policies, they have also created software to help them with this work. Saved, I expect, hundreds of thousands of dollars in translation costs. In addition to the translation and localization issues, Hansen says his company faces other international issues.