What's usually missing from this profound saying is anything resembling a logical plan forgetting web traffic. Usually you hear only generalizations about the importance of registration, newsgroups, etc. Just follow the steps and before you know it, not only has traffic to your Web site increased dramatically but so has your knowledge of what it takes to promote a Web site. A good place to start is to register your Web event, even if it's just new content. First, modify your site so that it will do well in search engine rankings.
Some search engines allow a description but the maximum number of words or characters is different.
Hundreds of search engines out there aren't worth visiting individually but probably worth hiring an automatic service or buying the software to register for you. Manual registration at the major search engines is too important to leave to automatic registration services. Manually register at specialized search engines in your field. Many fields of interest have their own search engines and directories. Search for them using keywords associated with your target audiences.