When you first come to Byron you immediately sense that it is a place where self expression is accepted and promoted. Visitors may arrive in a more conservative fashion accepted by the masses. And a few days later they're seen at the markets or walking through town with a new look, experimenting with the many great designs of clothing that are influenced by the variety of lifestyle found in Byron Bay. Holiday makers can relax and feel free to be themselves here. These days clothes not only decorate your body but also say something about who you are or what you do in your free time.
Some brands promote an image that is influenced by sport, music or youth culture.
Clothes influenced by a particular sport like surfing or skating may offer specific technical features that make doing the sport or dealing with outdoor elements more enjoyable. This creates an image through a purpose built design. Byron bay has a combination of sport, lifestyle and culture like no other. It is a place where fashion trends are created. Byron is a clothing designer's dream.