Each data collection station is equipped with a personal computer with full network capability. Our interviewers have access to our Novell network during the conversation with respondents, allowing for complete control of all skip patterns, question rotations, quota control, and any other logic required to conduct efficient, effective research. While technology is key to providing you with service that exceeds your expectations, it can't do it alone. Data collection specialists at Market Insights are selected very carefully using our cumulative years of experience to screen researchers that have the tools to handle the often demanding job. We understand that these team members will represent Market Insights, and in some cases our clients, to the public at large.
Training is extensive and complete.
We welcome our clients to attend training sessions and study briefings, which often adds to the team atmosphere we strive for. Remote monitoring is available, meaning you can connect from your office to monitor research in progress. Our staff of professionals are experts at understanding and recommending the proper data collection methodology to obtain maximum benefit for your research dollars. Analytical Capabilities Market Insights uses a variety of software packages to allow maximal reporting. WinCross, an advanced cross-tabulation software, is used as a first step in all reporting.