Barnes is interested in a mystery, in playing detective, and is always looking to add drama. At their joint November meeting, ASID, IIDA and AIA members were treated to an informative commentary on press coverage by Barnes, a multi-talented reporter with a Ph.D. in Theatre Design and experience in set, costume and lighting design. In addition to his theatrical background, he has written over 2,000 articles and received the Texas Associated Press Award. He explained there are two kinds of press. The second kind, the reporting of news recording an opinion or making a commentary, can only be manage.
Some firms go after headlines and big stories.
Others take a consistent approach by getting their firm's name in the paper on a regular basis or in community bulletin boards. Carefully select the method you use to ensure the desired coverage. It is important to raise the consciousness of the reader. These are the questions you should be asking yourself. There are times I will painstakingly walk copy through to ensure those involved understand the significance of 'designer' over 'decorator,' but we should not get hung up on honorific titles.