Answer these questions. Include some, but not all, of the same information described above. When possible, they sent me a sample of their invention. People love to touch, feel, play. If you are sending your information to someone who will be promoting you, they NEED to see your invention in order to better understand it.
Understanding brings enthusiasm.
If you are an extremely articulate communicator, as well as a talented writer and designer, it may be possible to do all of the above by yourself. You don't want your brochure to look handmade-even if it was. The information you send out about your invention is almost as important as the invention itself. Many people have wonderful inventions, but it is the person who can excite others who will have the best results in the end. Julia Schopick has more than 20 years experience as a Public Relations Specialist.