Cheryl enlisted Nicki, her oldest daughter, to design graphics for the website. I think they are less likely to resent the time I have to spend on the business. I've met people from all over the world who, even though we haven't met in person, I consider them to be my friends. Design and development for her website came easily to Cheryl, with her computer background. I really didn't have any development costs, other than the graphics and HTML software I bought.
Website promotion is critical to the health of any web-based business.
The more you put the message out, the more traffic you generate. Cheryl knows the importance of this step. I collaborate with other sites with similar audiences in promoting each other's sites to our mailing list and newsletters. I'm always on the lookout for reciprocal links. We had a tremendous response this year, and local papers featured several women's home-based businesses.