There is a tendency for 'cool' to refer more to packaging than fresh content however. Nor am I talking about about sites that 'suck'. I don't stay there long enough to form much of an opinion. News moguls are investing in the Web but their sites usually only carry variations on the standard news wire offerings. Even the central store is prouder of the fact that it has goods for sale at all than giving you the impression that anything more than a 'ave a nice day' notice is service.
Shopping is a pain on the Web at the moment.
So called shopping baskets make you wonder where you left your wallet. There is a type of carelessness in the plethora of zapped together template sites ridden with advertising banners. There is a dull thunder on the horizon of what happens when there is a mass take-up of all the credit unworthies taking advantage of unchecked offshore credit lines. Because of the lack of resources for administration, it looks as though the town was only built for a month of filming. Walking round the back of the buildings will show what's propping up the fascia.