It can also be hard on the agency because creative production is often reduced and, hence, so are production budgets. We all recognize the power of a referral, and naturally a referral is a lot more qualified when it comes from someone you know and respect. The best part of it is, of course, that it costs virtually nothing. With ad budgets tightening up second by second over the past seven months, you have to recognize and take advantage of everything and anything you can to maximize your exposure at a low cost. A viral marketing push is, in essence, a freebie once it's set up.
Viral marketing is an old concept, even on the web.
Some of the best results we've had come from contests including a viral component at the start-up stage for a client company whose user base is only as big as the staff in the company's office. The Size of the Prize We all understand the value of an incentive program in driving sales or other types of conversions. What a lot of people do not know is that very often how impressive the prize is doesn't matter. We've run and promoted contests for clients by giving away a variety of items as incentives. The response and redemption rates were fantastic.