But user convenience comes at the cost of variety and screen space. Metaphor takes the real world's system of subtle symbols and builds consistency into your site, and can orient users quickly. But don't be a slave to metaphor, use it wisely to shape and clarify your pages. Simplicity is key on the Web. Take control of content and boil its presentation down to essential elements in a subtle visual context.
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Home page should pop onto the screen. Compress your visual message with small graphics, short descriptive text, sparing use of multimedia. Don't try to tell everyone everything at once. Be Bold With limited bandwidth smash your images flat, make symbols and pointers and icons blocky, simple and useful in a matter of seconds. Be confident and daring in your visual language.