In life, as in fiction, publics are intolerant of inconsistent characters. One way to define a leader's persona is in a personality profile.
Traditional biographies are laundry lists of titles held and dates served.
They reveal as much about the person as an accounting ledger tells about a dynamic company's culture. Personality profiles, conversely, are actual biographies with all of the humanity revealed. A profile incorporates the experiences of a lifetime with anecdotes, humor, and lessons learned. The first profile we wrote was for the chairman of the world's second largest global corporation. The media loved it, using it in bits and pieces, and occasionally in total, for the next three years.