An ASU MBA Sports Business graduate will have a solid understanding of revenue generation, revenue and cost management, sports market structures and behaviors, the nature of sports law and politics, and the challenges of negotiation and productive partnership management in sports. Students will be competent to seek and analyze relevant market information, to make and justify sound decisions, and to formulate, implement and evaluate strategies across sports business markets. Students will be exposed to leading practitioners in the field and to course work that critically addresses the state of the field while pushing to its frontiers. Students will have the opportunity to enrich and demonstrate their skills through productive assistantships and internships, as well as sophisticated projects. An ASU MBA specialization in Sports Business creates an advantage for students by providing advanced business skills and practical industry knowledge in both a leading MBA program and an unparalleled sports business community.
Sports business is a cultural and economic driver.
Sports business professionals with comprehensive business skills and savvy are needed across the industry. Course work begins with the ASU MBA's rigorous first year core classes that include business fundamentals and analytical skills promoting cross-functional competencies. The mentorship program links students early in their first year with high-level sports professionals to build contacts and intricate knowledge of sports business decision making. Sports Business educational experiences form a basis for students to become strategic decision-makers who can effectively manage the playing field, the customers and the bottom line. Careers in sports business are very competitive, and jobs can be difficult to attain.