These are important questions but may be difficult to answer. Hopefully, we will develop a better understanding after our constituency has responded. Trevecca and Northwest responded in this manner to the issue. The name university may serve as a way of promoting the image of the institution. This could be important to fund-raising, recruitment, and prestige.
University can improve the internal self image as an achieving, comprehensive institution.
NNC should change its name because having a university name will give NNC better access to funding and will give NNC's faculty better access to publication in scholarly journals. It should not. Size is not necessarily a predictor of friendliness.