Scott characterizes these companies as quality, civic-minded businesses with quality jobs. They are environmentally sound as well, requiring minimal water use. Scott, however, does not agree that Call Center Capital of the Southwest is a fair name for Rio Rancho. The call centers are too diverse to be lumped in one category, she said. All of the centers use telephones and computers, but perform very different functions, ranging from catalogue sales to technical support for computer users to financial support.
Salaries vary depending on skills and knowledge required, as well.
Rio Rancho hopes to attract small convention business. Though quality of life issues currently take precedence over building a city convention center, new hotel space will permit the city to accommodate smaller conventions from 100 to 500 people. Extended Stay America, Hilton Garden and Homegate Suites. The Hilton Garden, due to open by the end of this year, will have 4,000 to 5,000 square feet of meeting space. Rio Rancho's current priorities are not surprising, considering the pace of its growth.