It was expecting to have 1,500 by year-end, and further investment in the network will take place during 2001. The upgrade process is designed to ensure that Smart has the capacity not only to handle increased voice traffic, but also growing volumes of text messaging. The level of popularity seems unique to the Philippines. To begin with, it was virtually free, but even after operators started charging, it has remained relatively inexpensive compared to voice. And it has become very fashionable.
Text has it's own lingo.
Many Filipinos have no trouble composing messages on their phone keypads, and most prefer not to use software designed to make texting easier. People exchange jokes of the day and the latest hot gossip. It's cool stuff. Launched in November, Smart zed is the result of a tie-up between Smart and Finland's Sonera, whose zed operations specialize in delivering content services on a global basis. Initially, Smart zed will offer about 100 different services under four broad categories-enhanced communications, mobile banking and commerce, information and entertainment or leisure.