Taking care of sick and injured patients requires special skills, obtained at considerable effort over many years. Any author will tell you that completing and then publishing a research project requires an enormous amount of time and effort. The book is unique in many ways. For example, some of the material was obtained from a questionnaire sent to reviewers - the best source of ideas and tips about how to submit a successful, competitive manuscript. Both the overall big picture, and small, but important details are well covered.
Several chapters focus on overall objectives.
For example, chapter one summarizes ten key principles for success. Some are obvious, but easy to overlook. Invest ample time and money in planning. As Dan Byrne suggests, you need to spend a lot of time thinking about your research problem and formulating a research plan before you do anything. Without a clear aim and a careful literature review, you are unlikely to succeed, or, if you do, you may simply duplicate previous work.