But he and others said the Web is a democratized place where all kinds of sites run by all kinds of people also provide valuable content. Another keynoter, Rich Karlgaard, publisher of Forbes magazine, said entrepreneurs who launch Web start-ups tend to hire people with high IQs. Karlgaard also discussed the widening of bandwidth. A famous name like Arnett helps Web material get syndicated, as does a famous company moniker. Print media also help to give Web entities more credibility.
Web syndication goes way beyond news, columns, and comics.
Speaking of e-commerce sites, many of them run syndicated Web content to make themselves more interesting destinations for potential customers. Everything is a click away from everything else. It isn't easy earning a decent dollar self-syndicating, whether it be in print or online. Now there's a way for creators to self-syndicate while also being affiliated with a Web syndicate. Hopefully, we'll have a spectrum from cream to skim milk and everything in between.