The exhibit focuses on the depictions of blacks, Native Americans, Latin Americans, Chinese, Japanese, Muslims, J ews, Eastern Europeans, Italians and Irish people. A 1925 edition of Sunset Magazine advertising PumKin Rouge showed a woman in a fur coat towering over her black bellboy. The ad clearly targeted white women and not the black population. Hays said funds for the dry mounting of the display were provided by the University Libraries Exhibits Committee. But the display finally was ready to travel after the Chancellor's Office provided a grant to frame the entire exhibit.
Some students seem e ither hostile to, or bored with, minority claims of discrimination.
Though Hays said in his essay he recognizes that many of the images in the exhibit may be harsh to some viewers, he sees it as necessary. Pictures depict images of greedy Jews, violent Arabs, American Indians as savage and so on. But for some, the display hits too close to home. When it was exhibited at Lowry Air Force Base in early June 1994, it sparked controversy. A protest by Lowry Employees forced the removal of the exhibit one week into its showing.