When the Internet first became popular, there were few guidelines as to what worked and what didn't simply because it was a completely new medium. Now though, the Internet is something that many deal with on a daily basis and there are certain things that almost everyone agrees make 'surfing the Net' a much more pleasurable activity. Pictures that load quickly One thing that frustrates people who spend a lot of time on the Internet is having to wait for information and pictures to appear. To avoid this, or at least minimise this, when setting up a website, make sure that any pictures that you incorporate have been adjusted in a graphics program like Adobe PhotoShop or ImageReady so that they are high quality but low size. Easy to understand layout Cramming too much onto one page can make it difficult for people to follow.
Some sites put so much onto a page that it's hard to know what's important or what relates to what.
Easy to use navigation One of the challenges for people new to the Net is finding their way around a website. This can be facilitated by navigation, which guides them through the content in a meaningful fashion and also allows them to return easily to major areas within the site. Navigation is traditionally either at the top or side of a page. Effective use of colour Websites are fantastic because they allow the designer to incorporate colour at no extra cost - unlike books, flyers and other print publications. What you should be wary of though, is the tendency to use colours that making reading your site difficult.