Your Web site has finally gone live. After months of careful planning, writing and designing your company has an Internet presence. If you can believe all the TV commercials, once your Web site goes online all you have to do now is sit back and wait for your customers to start asking for more information, ordering goods and services and sending email praising your company and your site. It may seem as though the hard work is behind you, but a bigger challenge lies ahead. There are more than one billion unique pages on the Internet, according to a comprehensive January 2000 study.
Thousands more go live each day.
Obviously, you need to put your Web address on your letterhead, in your advertising, on all your marketing materials and in your email signature. That is the simplest way to get the address out there with the people you regularly do business with. You can also subscribe to mailing lists and news groups whose members are likely to be interested in your business, products or services. While it is considered bad manners to overtly push your product, you can use your email signature to do the work for you. It's fine to use your name, title, company slogan or brief advertising message as well as your Web address to let people know who you are and what your company does.