By allowing manufacturers to view business issues from the retailer's vantage point, Trading Area reporting ensures retailer endorsement and facilitates productive collaboration between trading partners. With full fact sets including baseline and incremental sales volume, these custom, retailer-defined Trading Areas help manufacturers build stronger retailer relationships and better manage communication by establishing a common frame of reference for discussions and negotiations. In addition, Trading Areas integrate with ACNielsen software applications, including ACNielsen Sales Advisor and Opportunity Explorer.
Sales managers can more accurately identify and address customer needs.
Sales personnel can collaborate with retailers to execute category management initiatives. Provide added value to retailers with customized views of the retailer's competitive landscape. Manage trade spending more efficiently by utilizing retailer-focused data to quantify the profitability of merchandising and promotional programs. Track and evaluate sales force performance and implement more equitable sales force compensation programs. All rights reserved.