There's the disconnect, so clear you can't miss it. Scrappy worked for the old Microsoft but the new Microsoft dominates. You can't be both dominant and scrappy. It doesn't work. I don't know why I believe in the creativity of Bill Gates.
Some people say it's foolish to.
You can't win any more than he's already won. The game is over. Now the question is what does the playing field look like in the aftermath. If he were as driven by creativity as he is driven to dominate, he could see this as a challenge of a lifetime. Or he could continue down the road he's been going down, and retreat, step by step, flailing in the wind of public opinion.