Data has already gone digital 14. Yet it is serious business as well. Within minutes you can update a web site to offer new services. Contrast this to the time and effort of sending out a news release or brochure. Security and Ecommerce is available 20.
Web sites deliver customized service at a client's convenience.
Ability to advertise to a exploding market for a fraction of the cost of traditional media. Just as we go to business after hours, seminars and meetings to network with new people, the same analogy works on the Internet. The meeting place is cyberspace, our business cards are our web sites, and our business introduction is our home page. The magic of the Internet is linking to other sites. Putting a link to your site on a business with related products or services draws that audience to your site.