Having a clear-cut understanding of the competition, vendors can act to solidify their competitive advantages and market position. The technology age has placed newer and greater demands on the industry. One of the greatest challenges is staying informed on the latest developments from emerging technologies to solution providers to market trends. Survival in the real-time world of business has everything to do with being smarter and quicker than your competition. This service is designed for those needing access to EMA's on-going research covering products and services, technologies, and companies.
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Seemingly everyday new companies, products, and services enter the market. Not only do consumers have more choices, but they also have more information to filter in their decision-making process. Vendors need to make sure that they can standout and be heard in a crowded marketplace. Equally important, vendors must ensure that their message is consistent and will resonate with their audience. This service is designed for firms needing industry exposure and credibility for their product or service as well as analyst collaboration for positioning and branding purposes.