The development and societal implications of advertising are also explored. Consideration is given to campaign development, audience research and the structure of the advertising industry. Introductory survey of public relations, publicity, and organizational communications. The course provides an overview of public relations as practiced in print and broadcast media, corporate image development and personnel relations. Survey of various writing forms, including commercials, news, features, drama and other program types.
Students analyze programs and their own work.
Basic theory and techniques of audio production, including audio board operation, sound mixing, editing, dubbing, creative techniques and equipment utilization. This course also includes an overview of station operations and FCC regulations. Basic theory and techniques of television production, including camera operation, direction, field production, editing, and creative techniques. Advanced scene study, focusing on techniques of script analysis, movement, and vocal training. Concentration on scene study will be on period drama, utilizing texts from the Greek period through the late 1800s.