I am not a lawyer, but rather I am co-owner of an Internet research business. We are a relatively new company, even though my partner and I have considerable research experience. We have found that one of the greatest hurdles to overcome on the Internet is establishing credibility. Unfortunately, the few spoil things for the many, no matter what line of business one is in.
Television advertising is too rich for our budget at present.
Hope you will excuse this non-lawyer's 2 cents worth on the issue, but I strongly believe that credibility on the Internet is very significant.