And more sites come online daily. Sorting through that overload could become easier in the future, with some help. But getting information from the Internet doesn't necessarily mean acting on it on the Net, said John Payne, a consultant at Boston-based Cerulli Associates, a financial research and consulting firm. Some self-directed investors may be so overwhelmed by information that they may move toward getting advice. It is about having the broker control the customer.
Technology is about putting the user in control.