The site uses the library in a way that makes it seem even more substantive than it is, providing links into the library from various areas. It takes awhile before you realize that these various pages all link to the same articles. A weakness is the lack of a search engine. This small New Zealand firm proves that although the Web is worldwide, it can be an effective marketing tool in your hometown. Six of our nine partners are Hutt Valley residents.
Some lawyers fear that offering free advice on the Web can be self-defeating.
This four-lawyer New Jersey firm proves that a little advice can go a long way in establishing good will and a solid reputation. Based in Amman, Jordan, this firm has created a site that is deceptively simple and strikingly effective. The front page provides a concise profile of the firm, its practice areas and the partners. A minimum of links provides basic information about Jordanian intellectual property law. The home page can be viewed in any one of six languages.