Register your web site with the search engines . This sounds pretty simple and actually registering is simple. This is no simple task because every day there are thousands of other businesses trying to do the same thing.
Search engines change their rules and ranking criteria to stop rank monopolization.
Most search engines will disregard your site if they believe you are not following the rules and ranking criteria. There are several sources of information on search engine positioning available. Remember, your site is another one of your business tools. Put your web site address on all of your marketing materials including business cards, brochures, letterhead, advertisements and anything else you use.