Vision drives today's actions. We are dealing with the legacy of commitments to customers - i.e. making payroll. Because the impact of accomplishing key results will literally Change the status quo.
Strategic goals are strategic because they change the status quo.
Why we do it. Because that is how we are fulfilling our Vision over the next 3-5 years. Because tactics without vision doesn't work. Merely working harder doesn't help. Having lost sight of our objective we redoubled our efforts .