But it has grabbed the attention of thousands. And there are legions, apparently with a lot of time on their hands, who have dedicated long hours to doctoring photos, creating videos and sites expanding on the concept. There it is on a McDonald's sign and on a Times Square billboard. We were getting a piddly number of searches until two weeks ago. And all of the sudden we were getting thousands.
Somebody grabs something out of the past and turns it into a phenomenon.
Inside, which broke the story that Kamen's invention was making the tech elite go ga-ga, now knows why. Inside, the magazine, goes on sale later this week.