We send many of our products to other countries for processing, packaging, and shipping to take advantage of lower labor costs. We truly live in a global community, and geography can help us understand this interdependent world as we rush toward the twenty-first century. Location Expert One of the most important ways a business or industry can enhance its chances of success is to find a good location. It is the job of the location expert to determine locations in which all types of businesses can be successful. Location experts are employed by firms that assess location needs for clients.
Some large companies employ their own location experts.
Market Researcher Businesses need to know which products will sell, where they will sell best, to whom they will sell, and why. Market researchers provide this information by studying buying habits, regional sales characteristics for certain products, and customer preferences. Their activities include such things as collecting information on where customers live and why they shop at a particular store or on what products and features appeal to which types of customers. There is a large industry of market research firms employing many people. Marketing departments within companies also conduct market research.