This course provides an overview and definition of the free enterprise system. Also covered are other types of economic systems and their respective structures. Topics include the development and history of the free market economic system and the contrast of this system to other economic systems. The basic research concepts and techniques, applications of research findings to formulating marketing policies. Topics covered will include the psychology of selling, telemarketing, and computer technology and its impact on selling.
Students plan, design and create print advertisements and advertising campaigns.
This course involves the study of principles of personnel administration and the responsibilities of the personnel function within an organization. Emphasis is placed on procurement, selection, training, supervision, job analysis, and utilization of work forces. Topics will include the impact of the European Economic Community, international monetary systems and the impact of political and social changes. This course involves the study of procurement and utilization of funds for a business. Includes study of securities, capital and income management, and procedures for obtaining short, intermediate and long-term funds.