Musial, for instance, stocks foreign-language cards for her European clientele. Whatever the language, adding a bit of savoir faire to your greeting card section clearly spells out profit opportunities. Merchandising tips Keep the section neat by using display units provided by suppliers. Assign a clerk to assist customers in locating cards. Cross-merchandise cards in the promotional aisle and giftware section.
Women are the biggest buyers of greeting cards, so locate the department next to cosmetics.
Stock gift bags and tissue paper along with wrap in card department. Stock cards for most occasions and situations.