If the company is well known, then you don't need to provide too much detail. But if you're small, you might want to include a client or product list so applicants can relate to your business. Also include a flip-side blurb about the qualities you look for in all team members. You can re-use this language for many different openings and save yourself some time. Make It Interesting Instead of writing the same old same old, try to be unique.
Some people think a team player is just a person who always says yes.
Say what you mean and you're more likely to find the right fit. So, use short sentences and bullet points to keep them reading. You should include keywords, but avoid buzzwords. Jobseekers often type words into a career search engine to find postings in their field. You should include specific job duties, job titles, locations, and a few key requirements.