Firms have become more flexible and have empowered employees to manage the way they mesh their careers and personal lives. This empowerment and cooperation constitute an important tool firms use to retain both men and women. Managers suggested that they had done everything possible to assist women employees' career growth. Many believed that job turnover for women was a result of their personal choices and therefore not part of a firm's realm of responsibility or influence. The rapid advances in technology have driven many attitude and culture changes.
Technology helps people work from their homes and cars and many other locations.
In addition to empowering workers, firms now try to enhance their reputations as desirable places to work. They compete to win awards for advancing women or for becoming the most family-friendly places to work. Firms hope this formal validation will add to their reputations as they compete for a scarce supply of experienced and valuable professionals. Overall, we see slow but steady progress for women CPAs. It also addressed flexible work arrangements and family-friendly policies.