In its annual Internet study released last week, Arbitron found that those who watch or listen to some form of streaming media online has risen to 30 percent of Web users. Additionally, San Francisco, Calif.-based BRS Media Inc. has reported that there are currently 4,000 streaming media choices to be found online, some 50 of which can be found in Seattle. So now you're into a conversation about the third leg of the stool that's really going to make Webcasting explode in the future. In other words, broadband technology. Rose recognizes this dilemma, too.
Video takes far more bits to pass through the pipe.
More adoption of broadband will answer this problem. Morgan, however, does believe that the agreement between Lariat and Arbitron underscores some potential changes for the dot-com industry. Everybody is over banner ads and we're really going to have to take a look at more sophisticated ways of tracing and measuring. But it's the power of choice that Rose feels will continue to feed the streaming media market and make it grow. I happen to like Zydeco music.