The best way for the little guys to gain traffic is via top 20 listings in the major search engines using relevant key words, not an easy feat and the competition is fierce. Below is a list of tools and resources that I have found to be effective in getting the job done. I hope they help you to be successful as well. This E-Book in Adobe PDF format is quite simply the best resource I have found that explains the process in good detail that is understandable to anyone. A Site subscription provides access to detailed information about all the major search engines, including submission tips,writing meta tags, etc.
Subscribers also receive an exclusive e-mail newsletter twice per month.
This is THE definitive resource for search engine information on the Internet, and a site subscription is a must for every webmaster and Internet marketing professional. SitePromoter - This is the best tool I have ever found for submitting your site to the major search engines, optimized for what each specific engine is looking for, enabling higher rankings. It includes one year of free program upgrades, as well as one year of search engine data upgrades. I have always prefered to submit my sites to each engine manually, but it is a time consuming chore. Gold - just submitting your pages to the search engines isn't enough.