Calls to the help desk represented the behavior of some of the more sophisticated users. Less sophisticated users dropped out once they hit usability barriers. These included confusion using the Macintosh icons and features, trouble finding live sites on the Web with useful or fun information, and difficulties using Email. Age, gender, and race predict Internet use, but family income doesn't. Table 2 shows averages for various measures of Internet use, broken down by generation and gender.
Teenagers are much heavier users of the Internet than their parents.
Among teenagers, males are heavier users than females, while among adults, women were heavier users than men, especially for electronic mail. Although not shown in Table 1, whites were heavier users of the Internet than blacks, especially for electronic mail. The proportion logging in at least once was not Winsorized. Niche and Mass Market Information Services Have Appeal. Participants in the trial visited large numbers of Web sites, but the modal Web site appealed to only one percent of the sample.