In addition, supporters of the scheme also claim that subscribers should have no rights to know that a message is unsolicited commercial e-mail before opening the message. Even with U.S. mail there is a de facto labeling scheme - the bulk postage indicia or stamp makes unsolicited commercial mail immediately recognizable to the U.S. mail recipient. In addition, as discussed above, content specific labeling is required for some materials. Yes, that's right, the e-mailbox that YOU pay to have. Supporters of such a scenario claim that if subscribers don't like that, they can just find another subscriber.
Some rural areas have only one ISP that can be reached by a local call.
It's not trivial to switch ISPs. You have to give up an e-mail address that you may have used for years. There's no right to have your e-mail forwarded. You may need to have two accounts at double the cost for several months, just to make sure that those you want to be able to reach you can still do so. The situation could be even worse if ISPs selling access to subscribers' mailboxes becomes the standard, with no opt-out possible by the individual.