The further we explore these forces and futures, the more complexity we uncover. The temptation is to stop gathering detail and select one path forward that seems the most likely. There is a danger, however, that this forecast will become a straitjacket for strategic thinking. Significant business risks could be ignored.
Scenario planning combines possibilities to form a manageable set of scenarios.
Analysys has brought scenario planning to the strategy development process of telecoms operators, investment banks, manufacturers, regulators and retailers. We deliver high value through our ability to combine scenario planning with our detailed understanding of the networked economy. Attendees were able to develop their ability to understand how scenario planning works, and to explore how it can help shape the future of their business. Workshop leaders David Dowe heads the Convergence Group within Analysys Consulting. He specialises in helping companies manage the transition to the converged marketplace, develop converged product portfolios and overcome the regulatory obstacles to success.