Today, the majority of married women work in one capacity or another.
Some wives work full time, some, part time.
And some others are self-employed as freelancers. And yet another group of wives are working as owners of businesses. As a result, sizes of their income vary greatly. And yet they all brought one significant change in the consumption pattern of the Japanese families. Husbands became gradually liberated as active consumers, especially of things they want to exercise greater discretion on such as gear or equipment for their hobbies or the clothes they would like to wear on weekends, etc.