The length and difficulty of articles depends on who the editor thinks will be reading them. The overall appearance of the publication as well as the presence and the nature of advertising are dependent upon what type of people the editor hopes to attract. This article from an academic journal is intended for an audience well-educated in the field of psychology. Writers frequently use technical language but will usually define the word within the sentence. This article is written at a level that is easily understood by a general audience.
Vocabulary tends to be very basic and descriptive.
The item below is typical of news that is covered. A meeting of the U.S. Gymnastics Congress is what prompted the piece. The reporter writes in a very accessable style and quotes a variety of sources.