An advantage to using the Web as a PR tool is the ability to get closer to your customers and other stakeholders. 1 Many company sites do not have an email link. When sites have an email link, it is likely that the response is from an automated response or a generic pre-written response. A company site should be used to maximize lines of communication. It should not be another place to stonewall the public.
Technology means more to public relations than websites and email.
P.R. used to mean writing, media relations and special events. There isn't anything under the marketing umbrella we aren't capable of doing. We never say 'that's not our job'. If it's part of the marketing mix, it's our job. The future of public relations is limitless.