Get a 'cash cow' program to build from. One of the biggest mistakes made by most wannabe business people is they join programs that guarantee many, many months of negative cash flow. The average person simply cannot survive this. For this reason, and others, it is absolutely essential that your primary business program creates an environment for survival for the average person. Your business must solve problems for the masses.
Significant growth depends on a very large pool of potential customers and business associates.
If this same program does NOT compete with other programs, all the better. Get Honest With Yourself. When average people get serious about building a business, they do their homework. They look for honest information and ask hard questions about what the company stands for and what they do to fully support the efforts of a new enrollee. If you can find an opportunity that meets these criteria for competitive leverage, you will know you are on to something good.