Student involvement with marketing organizations enriches course learning and provides experiential learning opportunities.
Staff help students obtain retail and direct marketing internships.
Students are also eligible for retail scholarships, field trips, and direct marketing programs by working with faculty and staff. Several students interested in retailing as a career are invited to attend and participate in this advisory council composed of upper level managers and recruiters of direct marketing and retailing firms and associations. This student club is affiliated with the American Marketing Association, a national market association for marketing professionals, faculty, and students. MMA is comprehensive with its marketing programming and offers students information and activities in direct marketing, retailing, and marketing management. The JMU American Advertising Federation chapter is open to all JMU students who wish more experience and information about careers in advertising.