Some critics think the effort is misdirected.
Kids not only deliver the message, they helped create the concept. And it's up to us all to take action now to reverse these tragic trends. Because AIDS can take 10 years to develop, the idea is to catch teenagers and people in their 20s, groups in which the virus is spreading rapidly. That they hear them talking about their thoughts and their feelings about this problem. The AIDS epidemic has already claimed some 300,000 lives in the United States.