We're not known as a flashy design studio. We're interested in taking context, sets of information, and complicated procedures and simplifying them. We try to make them meaningful and usable. Not every client has a common understanding of information design and where it fits into the site design process. So what information designers do at one firm is very different from what they do at another firm.
Some people think, 'Oh, information design.
They don't see anything beyond that. Other places see information design as the responsibility of the visual designer, or they see storyboards as an expression of visual design and not as the path through the site. Even before vivid wins a project, the team is thinking about information design. That ad-hoc group drafts the proposal. As an information designer, I end up writing a lot of creative briefs - typically, I'll write a site critique if we're bidding on redesigning a site.