Such changes require courage and a major shift in consciousness, but finally the corporate world is on the path to sustainability. Early Movers are stepping forward in every industry, from office furniture and equipment to elec- tronics, retail, and architecture. Universities worldwide are integrating sustainability into their core business curriculum. In the coming century, the transition to sustainability will change the types of businesses that exist and the products they produce. The way we structure and manage our economy will be fundamentally different.
Sustainability is, in commercial terms, a business driver of immense significance.