This power is what drew many of us to design in the first place. It is what distinguishes us as the artists most in tune with culture and most influential on society. For the past three decades, our society has been becoming greener.
Sustainability is a social priority which can be helped or hindered by design.
Green designers attempt to foresee the environmental consequences of their designs and create designs with minimal environmental harm. Environmental harm' is a vague term, and creating green designs while also fulfilling the needs of a client can be a complex process. Knowledge of design ecology is essential to the green designer as well as the ability to balance diverse, if not conflicting, issues. In its beginning, the green design movement was based in architecture and product design, but since the increase of environmental awareness in the 80s more artists and designers have become involved. Graphic designers have an incredible potential to aid the green design movement, because of their role as mediator between client and supplier.