Students will be placed on teams of 3-4 students based on student interests. Each student will prepare a 3-5 page report on a single company's online market strategy. Teams will compare the online market strategies of companies within a given industry to each other and to traditional, off-line commerce. Within the first two weeks of class an outline of the necessary components of comparisons will be posted on the class web site. Students will also be asked to submit first, second, and third choices for the online industry they would like to examine.
Students can also chose any other online industry with a traditional, off-line counterpart.
You may not choose adult sites or personal web pages. You must chose an industry and web sites which have a commercial interest. Students will be matched by the instructor into teams with 2-3 other students interested in the same industry. Each student must choose a different online company and evaluate that company's web pages. Each student would choose one of these three airline companies.