The band's Sheryl Crow- wannabe singer griped about the interruption as the crowd winced. Still, given what the company must have spent on the gathering, the incident probably saved the exec's job. And finally, I saw one other thing on the Internet World show floor that I just have to mention. It was a simple idea, but it could be powerful. A new company called WebChoiceTV was demonstrating a system designed to link TV and the Web without requiring expensive hardware or other impediments.
Viewers hook the show's sound into their PC with a simple audio cable.
During a Lakers game, for example, when Shaquille O'Neal gets fouled, the producers could embed a message that sends viewers' browsers directly to a page that lists Shaq's current free- throw percentage. Solvason says that the technology is so new that no TV producers have signed up to use it yet. And I didn't see a live demo, only a canned video with embedded URLs. But if it works as promised, WebChoiceTV seems like a simple and elegant way to link TV to the Web. Inc. All rights reserved.