Unfortunately, it is the power of print. As a communications major in college, we talked alot about the need for accuracy and objectivitity in the press. People believe what they see with their own eyes even when they have no clue as to who said it or if any facts back it up.
Sensational stories sell newspapers and that sells advertising.
Money and profits are as important to a publisher as is the truth. The public dosen't pay attention to the credibility of the source just the story.