Full speed ahead. Imagine that for a moment. Many organizations jump headlong into the strategic planning process, without becoming clear about where they are going. If you execute the plan, your company will surely wind up somewhere. Strategy defines the destination, and whether you will take a scenic way or a fast way, and if you want rest stops.
Strategic planning identifies the specific highways and the specific streets.
Most entrepreneurs, most companies, started with an idea of what they were trying to create. But that may have been a long time ago. Perhaps it s time to consider this question again. Strategy is not a set of options. Imagine you are in your car again.