The open-ended promise to satisfy. All images, paper thin, video precise, incisive to the viewer's mind, torn of all context, distilled and skimmed of meaning, heavily suggestive without actually leading to a suggested end. MTV is . . . Nerds think nerds are cool. Some jocks think nerds are cool because they're not jocks.
Some jocks hate nerds.
MTV takes everything it presents out of context, strips it of its original meaning. MTV is rebellious. MTV is self-contained. MTV is always an ad. The bands do not make the music video clips as artistic expression.