A usable site means people are able to get work done in an environment where the interface and technology don't add friction to the task at hand. This evolution will make the Web more inviting and accessible to the general public. That supports the client's business model and strengthens the company's image. By taking care of the user, I take care of the client. I envision this role will ensure that consulting and implementation practices focus on how the user can be best served while satisfying the overall business goals of our clients.
User experience is too important to lack executive-level ownership and responsibility.
Expert consulting and implementation teams will focus on improving the user experience and making applications truly useful. This will require a greater reliance on task analysis, information design, and usability evaluation. Design of interactive and application-based sites will be driven more by user interaction than by visual impact. And, to throw a kink in the design of the user experience, multiple access formats will become ubiquitous. Mobile devices will be widely adopted.