By MaryAnne MacDonald , Corporate Communications Writer Adventure or Extraordinary Travel Sites form a particular category on the Web that pays great attention to 'the web experience'. Travelers' tastes have changed and to the travel business it's evident that most people aren't satisfied just lying around on a beach anymore. Likewise on the Web, ebusinesses are aware that people aren't satisfied just perusing a website anymore. While some travel sites entice visitors with photos of exotic destinations and colorful write-ups, others offer visitors a web experience that acts as a prelude to the ensuing adventure.
Websites are about educating and guiding visitors.
They can encourage us to learn a new language, cook a foreign dish or master a new sport. But, no site will entice or encourage visitors if the pages can't be accessed easily and the site can't be extensively traveled hassle free. In a way, dotcom ventures are like extreme sports adventures - survival is the objective. Web Experience is a life raft on the stormy seas of dotcom survival. Websites that are not constantly analyzing their sites and monitoring the quality of the visitor experience, in what's fast becoming a saturated e-marketplace, are quick to drop out of the race.