Public Relations Project Self directed field work with faculty advisor. Discover how to manage a real-life public relations project. A student may choose event management, media strategies or marketing communications. Schedule is flexible but a student must complete 40 hours including a work plan, field work, progress reports and final report. Advisor available for instruction and counsel.
Success requires high level of motivation and self-discipline.
Explanation and discussion of real-life external communication and employee communication. Guest speakers will also provide case studies. Designed for communication and business students, for those contemplating a career in this field, and those already working in the field in a junior position. Focus on matching compelling messages with diverse audiences using tailored communication tactics. Seasoned professionals will highlight award-winning campaigns.