The event may cause an increase in awareness of the types of recreation programs the organization offers. Political factors, Economic factors, Social factors, and Technological factors. The decision on whether the program is worth the price and time must be made before experiencing the program. Unused capacity cannot be stored for future use. For example, open treadmill space during non-prime time cannot be stored for prime time when customers are waiting for a treadmill.
Services involve people, and people are all different.
Intangibility is often overcome by providing excellent customer service to indicate the quality of all services in advance of receiving them. Strengths, Weaknesses, Opportunities, and Threats. A group of people for whom you create and maintain a specific marketing mix. The product will be tailored to their needs and wants and will be priced and delivered in a way that the group finds attractive. The population that makes up your target market.