Emphasizes the four basic principles of marketing including price, product, promotion, and place. Includes consumer behavior, the structure of the marketing system, and basic problems in marketing management. To help students evaluate marketing situations and use problem solving and critical thinking to optimize the situation.
Students can speak effectively in front of a group or as part of a group.
Students can demonstrate effective listening skills through their ability to analyze and interpret verbal messages for content, context, and affect, as well as retain messages acquired from the listening process. Students are aware of cultural diversity and its implications.