Four points equal four cents. A half-gallon of milk is two points, equaling two cents. Every Price's product from Chugs to cottage cheese is assigned a specific point value, creating the budget for the Give 'Em Five grants program. The grants are earmarked to purchase or fund specific equipment, supplies or programs which schools or organizations request. In addition to the part of the program that Price's manages for the communities, students and schools can make additional money through the Give 'Em Five Cap Program.
Students collect caps.
Schools turn them in to Price's and a check is written directly to the school for the total number of caps at five cents a cap for gallons and half-gallon products and a penny for every Chugs cap. It is a division of Dean Foods.