They want people to know what makes their firm special, and what niche of the Internet world that they want to fill. F or example, NetCreations is a relatively new company that specializes in publicizing Web sites for other businesses and organizations. The PostMaster of NetCreations automates this process, requiring participating companies to fill out only one form. This form will then be sent out to over 325 sites and media outlets. In this case, the convention serves as an educational tool to familiarize people to the Web.
Smaller companies have a harder time getting noticed on the Web.
One way to legitimize a small business is to participate in such a convention. Anyone who has access to the Web can declare that he has his own companies and empires. Getting listed in the Internet World Show Directory is a sure way to separate the wheat from the chaff. Also, it gives businesses a chance to show there are actual human beings working behind the scenes of the Web page. Integration of the Media into the Web W hen the television became primary form of media, there were people who questioned the future of radio.