SeniorCo's mission is to host the premier Web site addressing the unique needs of seniors in today's Internet-enabled society. With the aging of baby boomers, the number of senior citizens will grow rapidly over the next several years, as will the number of seniors using the Internet.
Studies point to dramatic long-term opportunities to serve seniors via the Web.
By 2010, industry estimates are that 70 percent of seniors will be using the Internet. Financial services, health, and travel and leisure are some of the offerings currently available or to be included on the Web site. In addition, bundled computer solutions, using Compaq's industry-leading consumer PCs, will be sold through the site to seniors wanting to upgrade or purchase new PCs. PacifiCare and Compaq will jointly own the new venture, with PacifiCare having majority ownership. PacifiCare needs to be part of that as a major player in senior health care.