But cable's access is limited to those who subscribe and to those who are home and watching at the right time on the right day. The Web site, however, has fewer restrictions and wider reach. It's clever because it doesn't mention the film. The characters are only mentioned as they relate to that chronology. They are seemingly historical figures, not movie characters.
Studios have to get comfortable with it.
They have to make it their friend. Studios know it's out there. They know it works in practice, but they're asking whether it works in theory. The Web site told us yes. But, our deepest, darkest fears prayed no.