A Web site builds you firm's reputation, brings in new business and employees, and promotes your firm to the general public. Determine your goals and objectives. Tell them who your are, what you do, why they should visit your site, why they should come back, and what's unique about YOUR site that they have a hard time finding on any other site. Your home page is the first and sometimes the last page your audience will see. Make sure an accurate representation of your whole site.
Visitors appreciate fast-loading pages, easy navigation and basic looking homepages.
Don't play games by hiding your reason for visiting on secondary pages. They won't take the time to search for it. Don't forget some of the staples of a firm site. Include hyperlinks on your site to other relevant sites. Include links that would be useful to your clients.