GTW Associates President George Willingmyre with adaptors necessary to connect incompatible standard power plugs and sockets.
Standards are important competitive tools that can define, limit and even create markets.
The shift from national to global markets has made global standards strategy an essential component of overall national competitive and individual business strategy. The field cannot be well seen from within the field. The CE mark has been around Europe for a long time. We welcome your comments and suggestions . Copyright 1995-2000 GTW Associates.