Also recommends using very specific keywords and common misspellings as keywords. Includes tips relating to specific engines as well as general points relating to use of META tags etc. Daniel A. Tauber and Brenda Kienan. Standing tall in search engines. Webreview October 17 1997.
Viaweb study shows wide variation in value of hits from search engines .
WebPromote have a newsletter on how to promote your web site, including search engine tips. Science Home Page Sheila Webber.