Medical schools can reach prospective residents Residency-training programs have just begun promoting Web sites as places to find useful information. Medical students are a particularly computer-savvy audience, and training programs are rushing to keep pace. As residency-training spots become increasingly competitive, getting information out to prospective students becomes even more important. By contrast, Web sites are available to any student with access to the Internet. Sales on the Web have been hampered by security issues, but standardized ways of handling transactions are becoming widely accepted.
Web commerce is set to become as significant in the next few years as catalog sales are today.
You can even find the best prices for your purchases via the Internet. The Web is also a good vehicle for explaining who you are, what you do, and how you do it better than others to prospective customers. Physicians have taken advantage of the long reach of the Web to build home pages announcing and describing their practice and making patients aware of the services offered. Enthusiasts can share their interest Another common use of home pages is as a gathering spot for information on a particular topic. From fishing to quilting to sports-card collecting, nearly any hobby you can think of has a home page.