Most recently, it was handed the challenge of restructuring the project financially. Progressive as this may seem, the newspaper's new publisher is thinking even farther down the teamwork path. She's even looking for new language. She's not the only publisher in America thinking that way, but she may be the publisher in the best position to act on the thought. But the typical tourist has visited before, will come back many times and can become a customer.
Tourists are fairly easy to find.
Just look along the beach or at golf resorts. They are in town to play, not to keep up on Myrtle Beach life, and their information needs center around ways to have fun. Ask an outlet mall clerk or a golf villa rental manager about tourism, and you'll get a happy face and a cheery response. Jackie Harder, until recently editor of the micro-local Neighbors sections, treated her job as not just an editing assignment, but a mission to influence the newsroom culture. The fact is, Neighbors copy is so good, daily editors sometimes steal it.