Minimize group pressure. When an idea is being adopted without any general discussion or disagreement, more than likely group pressure is occurring. To minimize group pressure the facilitator can probe for alternate views. For example, the facilitator can raise another issue, or say, We had an interesting discussion but let's explore other alternatives. A rapporteur should perform this function.
Tape record- ings in conjunction with written notes are useful.
Shortly after each group interview, the team should summarize the information, the team's impressions, and implications of the information for the study. Discussion should be reported in participants' language, retaining their phrases and grammatical use. The following method can be used. Read summaries all at one time. Note potential trends and patterns, strongly held or frequently aired opinions.