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Web accessibility maximizes the number of users that can effectively use a website.
Likewise, content provided by scripts, applets and plug-ins is lost if those features are not supported by the user's browser. Users with specialized browsers are often forced to repeatedly go through navigation bar listings before reaching the main page content, unless a hidden link is provided for skipping the navigation bar. Universal design principles should be incorporated into a site from the very beginning to increase the accessibility of the site for everyone, not just users with disabilities. Methods for applying these techniques are discussed in the W3C guidelines. The more accessible your site is, the more traffic it will receive.