All pages must download quickly, or users may not only become reluctant to follow the links, but they may also have trouble navigating the site and finding areas they've previously visited. People get lost more often on slow sites than on fast ones and are more likely to leave them and never come back. Nobody is going to buy anything over the Internet without first seeing a picture of it. Rather, you should put small, focused pictures on the early pages and then follow up with larger photos on the later pages. This is what Stone Walrus does, and it makes it possible for users to navigate the site quickly.
Text downloads much faster than graphics, but it is important to minimize the words on a Website.
Users prefer concise text that is easy to scan, with a liberal use of highlighted keywords, bulleted lists, and subheadings. They detest fluff and feel that companies have something to hide when they spend more space on promotional writing than on giving the facts. You probably think that your products and services are important and that your Web content is very interesting. But remember that the visitor does not know this. To them your page is just another screenful that is probably not what they are looking for.