Most of the Bar appears to be oblivious to the fact that their believability in their next case is established by their performance in their present case. If you misquote a case today, why would a judge believe you tomorrow. If you fail to tell a judge about an important case contrary to your position today, why would the judge believe you tomorrow. The second goal in presenting your case is to appeal to the emotions of the judge or jury. Effort needs to be directed to causing the judge or jury to be sympathetic to you and your case.
Sensitivity is the watchword.
You must understand who the judge is, what the judge wants, where the judge has been, where the judge is going. Much like a salesman who finds out about his customer before the sales pitch is made. Your case must have logical reasons to prevail. Your argument should be built line upon line, principal upon principal. Logicians are divided in their conception of the content and significance of logic.