This one seemed sure to be right. Communications is the specialty of Fast Company magazine. Boston and San Francisco are the right towns. The overall sponsorship seemed solid. The idea was just what the market is waiting for.
Someone needs to reinvent the job fair.
These guys had the credentials, the reputation and the idea. We assumed that execution was a no-brainer for them. We were wrong. Some things are so simple that you just assume that they're going to get done. Direct marketing pieces and telemarketing sales scripts are the backbone of selling the booths at a job fair, reinvented or not.