Our fiber optic lighting has unmatched performance and is superior in technology. They cannot imitate or copy us, because we planned big. The cash for the new computers was planned. The cost of the new building was planned, and it was completed right on budget. Live tactically on rabbits, while planning strategically to hunt elephants.
Small sales build a company.
Those small sales of one fiber optic lighting system have grown into lighting whole galleries and floors. The tiny single ad is now a modest ad campaign. We continue to work on a small scale, prove it, keep the process efficient and then grow according to the plan into bigger things. There is no trouble in spending extra if there is a need to correct something. I have the financial freedom to give a customer little extra something extra as a customer service.