In Wood v. International Broad. The station played a disk recorded by its broadcaster, which stated that a particular insurer was issuing policies cheaper than other insurers. The broadcaster gave a comparison of rates and told listeners to write to the insurer for more information, including in their letters their birthdates so that sample policies could be sent. The broadcaster also told listeners that they could send their requests for policies to the radio station's address. The radio station was to receive one-third of the first premiums paid on all new policies as compensation for airing the broadcast.
Solicitation requires the asking to buy.
The Voice' merely gave information, the same as any newspaper advertisement does. Surely, an advertisement in the newspapers cannot be construed as an agency wherein the newspaper is the agent for the advertiser. The dictionary defines 'solicitation' as 'asking for earnestly, seeking to obtain by persuasion or entreaty. It merely compared rates and asked for the hearer's nearest birthday. Similarly, a Web site that displays a hypertext link that is readily identifiable as an advertisement does not constitute solicitation by the Web site owner.