Course material introduces the student to the history, concepts, principles, and guidelines behind the phenomenon of ecological tourism, knowledge of the tourism market and tips for marketing the ecotourist, and practical applications for planning and managing ecotourism development activities that conserve natural resources and provide community economic benefits. The student will prepare five essays on the most important points emphasized in each reading and describe the contribution or applicability to the student's interest in ecotourism. This course involves each student in a special ecological tourism study project. For example, ecotourism projects can include developing an itinerary for ecotourists, a marketing plan for specific regions, communities, tour companies and ecolodge facilities, and interpretive and education programs for ecotourists, among others. The instructor will communicate with the students on a regular basis to define the study plan, review progress, provide feedback and direction, and evaluate results.
Students can pursue a selected project as individuals or in small groups of two or three.
The course will require background reading and research, discussion, drafts, and a final report. Communication will involve telephone, FAX, mail and e-mail. About the Instructor Michael Sweeney, MLA , Director of the Institute for Ecological Tourism at HSU, is the primary instructor for the Certificate Program courses. Mr. Sweeney is an active ecotourist, having traveled and worked in national parks and protected areas in Mexico, Central and South America, Africa, Alaska, and the continental United States. With over 30 years experience in tourism and outdoor recreation planning, he emphasizes the principles of sustainable and responsible tourism development.