Companies find themselves face to face with more knowledgeable and demanding buyers and must produce increasingly innovative products, services, and communications tailored to specific needs at Internet speed in order to survive in the e-economy. This shift comes at a time when B2B Web communities and trade exchanges providing industry-specific information and commerce platforms are increasingly prominent. The value-added perk comes with the direct contact between buyer and seller and critical industry content delivered in real time that online exchanges provide. Despite the current pessimistic predictions about the new economy, the impact of these new communities are expected to increase. By providing timely and relevant information, online communities can build a foundation of loyal members.
Visitors can scroll and click on news headlines, white papers, and longer features.
Target the audience Value your audience and provide relevant content. By the same token, if communities can target the information they want to receive, they will be drawn to your site. Provide an information clearinghouse Web-based solutions such as chat rooms, discussion boards, and downloadable articles offer fast access to information and provide a platform for addressing timely issues regarding legislation, scientific discoveries, and news announcements. To remain ahead of the curve, stay connected to the news and the discussions regarding it. The exchange model can be seen in many healthcare e-marketplaces where members can log on and purchase products through a streamlined order and fulfillment operation.