Honestly, my job was never in jeopardy . . . I'm not saying Multi-Millionaire wasn't a public relations failure. But it was a huge ratings success. Things weren't so cool back in February 2000, when Fox canceled a planned Multi-Millionaire rerun and shelved the concept amid news that Rockwell had two restraining orders in his past. This industry responds to numbers . . .
Secrecy builds buzz and ratings.
Survivor built explosive ratings last year by keeping viewers guessing. All we can do is put on the best show we can and hope for the best. Already, media gadflys are buzzing around the new Survivor, with a host of Web sites displaying aerial photos of the set, naming participants and disclosing other details, none of which CBS will confirm or deny. So there's a lot you just can't reveal beforehand. And every one that works provides an opportunity for six more to be attempted.