It's all about archetypes, and this one's been sorely missed . . . Even for the richest, strongest, smartest and luckiest of us, life's a bitch. That's why we're always looking around for hints about what the hell to do next.
Some people are picky about the hints they'll pay attention to.
It's got to be popular or pricey. Most of us, however, will take help from wherever we can get it. And the damnedest thing is that most of us have a weird, unerring instinct about what's really helpful to us and what isn't. End of story. Unless you don't find anything that moves you.