Specific problems require specific solutions.
For the last few years, we have experienced the power of insight available through direct observation of our clients' prospects and customers. Those observations inspired us to incorporate the capacity to obtain continuous, real-time input from the marketplace by establishing, for each client, a Context Panel . This continuous, on-going anthropological study of a group of your customers and prospects goes on for the entire length of the relationship you have with us. We spend time in their home, work and play environments, and develop an understanding of what it's like to interact with you from the customer's point of view. Field notes, photographs, recordings, summaries and presentations from this study populate a secure web site and allow you to have quick access to the latest insight from the field.