Information technology to drive tourism. These and other questions will be discussed by senior experts, corporate executives and representatives of tourism organizations from over 100 countries who will gather in Geneva from 18 to 20 September 2000.
Tourism is a major source of revenue for developing countries.
In general, the industry is among the world s most dynamic, with demand for the top tourist destinations growing 9.6 per cent annually throughout the 1990s. Tourism is also one of the industries most affected by the Internet revolution. Clients are increasingly inclined to choose their holiday package based on the attractiveness, completeness and reliability of online presentations. The interactivity allowed by the Web enables tourists to find extensive information online about almost any destination and also to customize their choice of product and pay for it online. To remain competitive, tourist operators in developing countries must adapt their products and work methods to this new reality.