Methods and practices for conducting client need assessment and managing deviations of scope. Application of the principles of marketing information systems and technology to internal and external customers. Explores best practices in the IT industry. Students analyze practices in terms of gaining competitive advantage in an industry where the scarcity economic model for products no longer applies. Course work focuses on leading an organization with the IT function.
Students spend a week in an international residency.
Dealing with technological changes across international markets and amidst global developments, virtual organizations, and project management across cultures are emphasized. Corporate site visits are combined with presentations by professors from universities outside the United States and presentations by relevant practitioners.