The people of Philip Morris. This appears to be a nice fuzzy commercial. We are supposed to believe the kids are good kids. They are dressed nicely. The man cares about the kids more than making a profit and that Philip Morris actually wants to make a difference.
Women usually care more about children than men so the use of a female announcer makes sense.
The teens don't ask for a brand. If they mentioned a brand name that would be considered advertising of the brand. Yet without the brand mentioned, this is still advertising teens to smoke. Advertising not to smoke is the same as advertising to smoke. Teens are not going to listen to a chubby storekeeper.