Untitled Cover Letters One of the best marketing tools you can use for a job search is a well-written cover letter that will grab the attention and interest of the reader. It is important to note then, that the first few sentences of your letter are an extremely important first impression. A cover letter argues your fit with the job presenting your past experience and providing cause for future interest and action.
Thorough preparation is the key to drafting a good cover letter.
As you begin to investigate your target company, write notes on what the firm needs and what you can do for them. Do not craft the letter to mimic public relations material. Persuade the reader in your own language and style that your skills and career goals fit with the company's needs. The key to the structuring of the letter is your anticipation of questions. If you want your letter to be more than a mere formality, consider the questions that are on your reader's mind and develop clear, concise responses to them.