Most of the world's several million musicians will never be good enough to handle a paying gig, and most of the world's aspiring writers will never see a book published. Sorry, guys and gals. The difference is that on the Web, we see all the failed attempts as well as the successes. In most mass media, any work that isn't judged good enough to sell ads, or otherwise generate revenue, will never be seen by the public. A friend of mine in the music industry once estimated that of all the musicians signed to record contracts, only one in ten end up releasing an album.
Similar ratios hold true for movies, TV shows, books, and even magazine articles.
On the Web, the creation process works differently than in other media. Creators of content put it up on the Web, and then try to solicit advertising. There's no phalanx of impresarios, tastemakers and moneymen to insulate the public. The astute reader will remember that a couple of Web Developer's Journal articles have poo-pooed banner ads. And in my article, You've submitted to the search engines.