What was once a crowded competitive field of real estate Web site vendors has been reduced to a few remaining players. Just as the investment climate has changed in the stock market, your investment strategy should change as you choose which Web site vendor to work with. So here are a few criteria you can use to judge whether or not a vendor and its products are right for you and your Internet marketing strategy.
Web sites are passive lead generation tools .
Your prospecting style determines how you should view lead generation tools such as Web sites. Web sites are passive lead generation tools, like classified ads, newspaper block ads, Yellow Pages listings, online directories, and billboards. Passive means that customers use the tool to find you, instead of your taking the initiative to do the prospecting. Another way of looking at passive tools is that the customer does the work. Web sites have to be found through search engines or through partner sites and that is why they are passive.