To achieve this goal they will need to take account the growing demand for employees to find purpose and meaning in their work. At the same time they will need to recognize that the only way to release the levels of productivity and innovation that will be necessary to survive and prosper in the 21 st century will be to radically transform their corporate cultures. I am not talking about the sort of change that is targeted by re-engineering. I am speaking of a continuous state of transformation. Change is about doing things differently.
Transformation is about a new way of being.
It involves a radical shift in beliefs and assumptions, values and behaviors, and processes and structures. Transformation requires a shift from values that support self-interest to values that support the common good. However, in times of rapid change, such as those we are now living through, transformation will not be enough. Companies will need to embrace evolution. Corporate success in the 21 st century will depend on the ability of an organization to be open and sensitive to internal and external changes in their environment, and the willingness of leaders to regularly revisit their vision, mission, values, and goals.