Many grammatical and mechanical errors. Language is uninteresting. Sources are documented. There are few grammatical and mechanical errors. Descriptive and persuasive language is used.
Sources are well documented.
There are very few or no grammatical or mechanical errors. Language is very descriptive and persuasive. Brochure uses a single font and type with little or no use of images or word art. Images are pasted in out of context. There is much variation in font and type with use of an adequate number of images.