Audience Awareness . Writers choose and present arguments with a clear awareness of reader needs. They may anticipate possible reader response by including some counter-arguments. Style Word Choice. These writers use lively, interesting concrete language that carries precise meanings and emotions.
Word choice is appropriate to the writer s purpose.
Sentence Variety . Writers vary sentence length and type, making the writing interesting and readable. Writers use a tone appropriate to argument, sometimes shifting tone for rhetorical effect. They evidence confidence, conviction, belief and sometimes enthusiasm. Exceptional papers show a flair resulting from interesting ideas expressed in an original or artful way.