It's where resolve is made, common ground is found and opportunities abound.
Visitors leave seeing their world in a fresh, new light.
Meeting planners leave knowing they've experienced a brand new standard. Visitors savor our award winning wineries, get hands on experience at our Ranching Heritage Center, get a kick out of legendary music greats like Buddy Holly, Tanya Tucker, Waylon Jennings, Mac Davis and more. Lubbock is where you have your choice of over 3,000 first-class hotel rooms , superior meeting facilities and enjoy professional convention planning assistance. A place with a flexible 300,000 square foot convention center that can accommodate the needs of any meeting. Let us take your next meeting out of the ordinary and into the legendary .