It serves an overall purpose of delivering the marketing of that brand in a unique setting. Hodder calls the store KSTP's branding showcase. Our hope is that visitors walk away with a special affinity for one of those KSTP properties that they didn't have before. Much of that brand image building is provided by Pioneer's industrial DVD-V7200 player. In all, the store uses 10 players to keep customers entertained and informed.
Video is very important in a kiosk.
According to Toleno, the company's DVD player offers the features and design required for durability and control. Pioneer recently launched a new version of the industrial player, the DVD-V7400, which replaces the 7200 model. At the KSTP store, the Pioneer DVD players are hidden from customer view in areas such as the store's light truss system. Hodder, who has recommended Pioneer's players to a number of clients, likes their interface flexibility, which makes it easy to connect a mouse, bar-code scanner, touchscreen, navigation buttons or track buttons to the player. It's very interactive and it allows us to design the intuitive DVD access that we want customers to have.