Merely paying someone to create content is often not sufficient to ensure the ownership of the resulting copyright. In many cases, appropriate copyright assignments or work for hire agreements will be required. To obtain the rights you need in content, you must first understand what potential rights exist. For most types of works the key focus is on who owns the copyright. But trademark rights, privacy rights, and publicity rights may also be important.
Software can also involve other intellectual property rights such as trade secret and patent rights.
This includes using a proper copyright notice and registering its copyright claim. It is important to note that the content a business has used in the past may not be authorized for online use. For example, an advertising agency may have created a brochure that the business prints and distributes. However, unless the agency assigned all of its rights in the brochure to the business, you may not be able to publish the brochure online. Even when work is ostensibly original, it is important to ensure that the persons creating it do not either intentionally or inadvertently infringe the copyright of any third party.