The technology creates new ways of storing, transmitting and using information, images, and voices. In the marketplace, information technology not only brings us rapid proliferation of new products and services, but also new ways of doing business. Information technology is also slashing cost, removing intermediaries, and redefining relationships in the marketplace. Among the many challenges, businesses must be reengineered to adapt to new ways of marketing to customers. For students who will be starting their career in the late '90s, I use a series of assignments to help developing their vision of marketing in the information age.
Students become excited by what they learn in the process.
They gain better understanding of marketing concepts through research, and become more aware of the trends and opportunities in marketing. The objective of this assignment is to get you started in doing research, and to introduce you to the brave new world of Information Age. Use the resources in the library and on-line data search to find information on Information Highways. Similar terms include Electronic Highways, Information Superhighways, and National Information Infrastructure. Some buzz words for information marketing include cybermall, electronic retailing, videotex, e-mail, interactive TV, multimedia communications etc.