The result was a nice sale and two happy customers. The main concern that Wil has with planning is holding weekly staff meetings to make sure that all of his guys are on the same page. He is a proponent of bottom-up management, consulting his workers while setting up strategies for success. Interrupted plans are a constant at Guitar Center and Wil is always expected to keep the wheels from falling off. This is one of his biggest challenges at work.
Strategic management is a big part of success in the retail sales world.
Wil agrees with most of the moves that his company makes to achieve operating objectives. They regularly make moves to increase buying power, thus giving themselves an edge in the competitive advantage department. There are measures taken that don t meet Wil s personal views of managing strategically. He expressed frustration over purchasing budgets that limit his access to items that he has proven will sell. I believe that our book covers the issues discussed in this interview accurately.