Articulate the company's capabilities. Describe what changes took place in the industry. This should be conveyed. Let analysts and shareholders know that you understand the dynamics of your industry. And talk about your community involvement in the narrative section.
Successful companies participate in the community.
Companies which have recently gone through an initial public offering are generally focused on their own problems. However, part of your corporate image will be determined by how you are perceived in the community at large. A company with good local press and strong community involvement will have an easier time recruiting quality personnel from the surrounding area. The average shareholder will spend less than 5 minutes reading the annual report. Although, this time increases along with the amount of money the shareholder has invested in the company.