In the afternoon and evening, they practice their sales presentations dozens of times during the week before they meet their first real customer. We teach students to sell the product on its merits and potential benefits to the customer, using solid ethical sales principles. V. Sales Locality Immediately following Sales School, students car pool with their organization to their sales locality. Southwestern's products are sold all across the United States, Canada and the United Kingdom each summer. Although students have one or two fellow students as roommates, they have their own sales area and work independently.
Some students choose to live in apartments, but most live with roommates in private homes.
Thousands of Southwestern Alumni and previous landlords provide local contacts for the students, but the choice on where to live is ultimately up to each set of roommates. During the Summer Experienced student salespeople, called Student Managers, also live and sell on the field along with first-year students. These Student Managers, who have sold at least one summer, are mentors for the students. If a student is not living with a Student Manager, he or she will be within driving distance. Each Southwestern Sales Manager is also in frequent contact with his or her sales organization over the summer from the corporate office.