Our polyester films business reduced waste throughout the value chain by reducing the number of components used in packing, reusing as many of the components as possible and recycling the materials at the end of their useful life. In the past four years, more than 30 million pounds of film packaging at customer locations were kept out of landfills. A couple of years ago, as we began to think anew about the changing expectations of key stakeholders, we determined that our mission and central focus must be on sustainable growth. By this we mean creating shareholder and societal value while reducing our environmental footprint. This must be viewed along the entire value chains in which we operate.
Sustainable growth is our operational definition of sustainable development.
We have challenged ourselves with two very specific goals. This clearly signals our intent to be a very different company in the future. Let me leave you with one final learning, that safety can create great business benefit for you as indeed it has for DuPont. Safety is DuPont's highest priority and a core value dating back to 1811 when the management declared that safety had to be a line management responsibility. Our belief has been and continues to be that all injuries and illnesses are preventable.