First, the infrastructure. Public Interactive provides a secure automatic fail-over content and commerce infrastructure. Technical services, including system administration and database management, is provided to assist and leverage station and content producer Web resources. Operational support is provided to all participating stations, including ongoing site performance reporting, financial statements, user statistics, and traffic management systems. Station websites and public broadcasting's interaction with the Internet are increasingly central to stations' non-profit mission.
Websites can reach and extend the public radio and television audience and community.
Content provided through the stations' websites advances both value to listeners and viewers and potential listeners and viewers and service to the stations. Public Interactive 's offerings to stations will be integral to the pursuit of these goals. Each station will have the right and responsibility to integrate mission with the revenue opportunities consistent with IRS and FCC requirements. Enhanced underwriting standards provide ample discretion for individual stations concerning website-specific promotions. To the extent that certain revenue potential related to the website raises questions about unrelated business income, those questions are similar, for example, to a station's monthly magazine, promotional fulfillment activities, or partnering with a for-profit for special events.