No programming experience required, basic familiarity with computers desirable. The study of marketing methods and practices. Topics include policies and problems related to consumers, pricing, advertising, management information systems, and distribution and management of the marketing function. An advanced study of communication theories based on professional literature. Theories are drawn from a variety of disciplines, including psychology, sociology, linguistics and anthropology, which allow the student to study communication phenomena from a variety of competing and complementary perspectives.
Students also study the scientific method and the relationship between theory and research.
Course assignments include completion of a major research paper and presentation of portfolio project. Through examining leading U.S. court decisions and relevant statutes, students will learn the broad principles and legal reasoning underlying First Amendment jurisprudence, including the legal, philosophical and political issues entailed in the rights of free expression. Students will then examine how these principles have been applied to the regulation of the various communication industries including the print media, broadcasting and cable television. A study of the law and policy governing the various communication industries, including the print media, broadcasting, cable television, direct broadcast satellites and the Internet. The advanced study of television directing, programming and management.