Photographs by Joel Sackett and a foreward by James Fallows provide a rich context to Rauch's observations. Success in international business is not just about your product and service, or about terms and delivery schedules.
Success is about people, traditions and relationships.
Passport to the World books are comprehensive guides to understanding a country's people, culture, etiquette and communication styles. Those who venture into unfamiliar cultures without a clear understanding of these differences will have little success in communicating, let alone furthering, their organization's interests abroad. Fons Trompenaars examines, compares, and contrasts various global cultures, revealing how their intrinsic values and beliefs typically impact business interactions and influence business behavior. This guide covers everything from basic environmental dangers to the companies whose dealings are socially responsible. Includes examples from industry and the public sector.