Write the script and lay out the pictures and music. Be sure the PSA is promoting only one message. As the Marketing Director for your organization, you have been asked to make a presentation at the next Board Meeting to explain your plan for solving the problem. The current Artistic Director is resigning after fifteen years with the company. Under his leadership, the organization has grown both artistically and in audience size.
Subscriptions are at an all-time high.
Many of the audience members are devoted to his artistic leadership and are saddened by his departure. A new Artistic Director has been named and will be at the helm with the start of the new season. The show is one of high artistic merit and has received rave reviews in other cities, where it has been displayed. Part of the mission of your museum is to promote works by new artists and this is another reason why your Director has chosen to display this show. The membership of the museum is somewhat conservative, but is also willing to be challenged by new works.