Offered every semester. An introductory course to acquaint the student with the principles of successful salesmanship. Areas covered include understanding the buyer, prospecting, steps involved in developing and making effective sales presentations, handling objections, and closing the sale. Offered every semester.
Students integrate classroom theory with a monitored and supervised work experience.
Periodic meetings with faculty advisor and written assignments are required. 225 work hours required. For MKT 131, MKT 130 is required. Offered fall, spring and summer semesters. MKT 201 Marketing Management 3 credits Basic consideration of policies and procedures affecting the application of basic marketing principles to all elements of the marketing mix.