In mid-March, they push the numbers even higher. Potential investors, however, would never get to hear those figures. However, other big fish slip away when Loiterton is unable to persuade them to give up the security of an established company for the uncertainty of a start-up. As a first-time Internet entrepreneur, Loiterton is vulnerable to the mistakes of inexperience. By the end of March, Gogo is ready to take its first step on-line with the launch of a teaser site.
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The first three people Loiterton calls to check it out can't even gain access. He tells one Webmedia executive to fly up from New Zealand while another voluntarily cuts short a vacation in Thailand to try to get the process back on track. For four days, they hash out the functions of the eventual site, and set a schedule of delivery dates. They also fix the teaser site by stripping some of its cool graphic and music elements, making it easier for slower modems to digest. It's not as flashy, but it works.