In the end, making a bad impression can cost you everything so it makes sense to pay a bit more for good design. The second part of poor implementation is the lack of advertising and promotion. Not to many months ago, it was very uncommon to see a web address on television or in an ad in a magazine. Increasingly, web addresses are being positioned with the company's logo. A company can create the best web site, but it won't get any visits unless they promote it properly.
Traditional media needs to be used to promote the offerings of a web site.
Instead of asking your customers to complete and mail a form, send them to your web site. Use every opportunity to take advantage of the benefits of being online. Solutions First, it is vitally important that a company consults with an experienced web strategist. A web strategist is a person who can look at the way your company works, examine how it interfaces with customers, and determine how the web can enhance these systems. While this evaluation is taking place, both the company and the web strategist should develop a prioritized list of goals.