But we're a government-funded organization. Everything we do is approved by committee. There's only so much we can say and do. What the French Health Board does say and do is created in large measure by Publicis, one of France's biggest advertising agencies. Then again, your American tobacco companies also focus their prevention programs on teens.
Teens are almost impossible to influence in any consistent fashion.
The idea of cancer is abstract to them. They think they're immortal. Anti-smoking campaigns simply incite them to transgress the law and smoke. Tobacco companies know this, which is why they're putting their prevention dollars into these types of programs. Today, more than half of the young-adult and teenage population in France smokes.