Run an ad in the lost and found classified throughout your entire search if you can afford it. If you find yourself on a limited budget, consider running your ad for only one week. Unlike posters, ads reach a wide range of people living in a large geographical area, so keep the location of your pet's disappearance fairly general . If you get too specific, it might discourage someone who spotted your pet in a slightly different location. Although most animals are found within a twenty-block area, there are always exceptions.
Some pets travel a long way before they are picked up.
Your best bet is to concentrate on the morning and evening dailies , because they have the widest readerships. Weekly publications in your local area can be effective too, but only if they circulate about the time your pet is lost. Check the publications' deadlines for classified ads. If your budget permits, use these in addition to your daily paper. Check your ad each day to make sure the newspaper doesn't omit information.