This week, we'll discuss the basics of a press release. And neither should you, because your writing IS a business. Write the release based on the event you're announcing and the market or publication you're sending to. In fact, you may want to write your release like a short article.
Some releases give just enough information to entice the editor into contacting the writer.
Like the press release above, this can often be result in a longer article and, perhaps even an interview article. Keep the press release short - my advice is never to go over a page. Build the press release around your product or event. Give your readers a reason to finish your press release. That means getting rid of adjectives, adverbs and ambiguous words.