Captive Brochure Websites Captive websites designed for the advertiser by a directory of portal. Website address is part of the webmedia's address. Traffic depends on advertiser's marketing of site and webmedia's marketing efforts. Independent Brochure Websites Created by an advertiser. Often created by a website design firm.
Traffic depends on advertiser's marketing of the site.
These websites make it possible to shop and buy goods and services directly over the internet. The updated version of the well-known traditional advertising in directories, usually displayed right in the listings in the category. Recent trends place the display ads on the pages at the beginning of the same category seperating them from their listing with a cross-reference to the ad from the listing. Seperating the ad from the listing forces the reader to look back, thereby reducing the efectiveness of the ad. Other additions include a logo, box and color.