You must be ready to serve as the arbitrator when conflicts arise. One option is to post the entire transcript for review. Interactive reading and writing is a fundamentally new communications medium that focuses on the written word in a dynamic form with characteristics of oral speech, yet with the editability and permanence of the written word. Each mode has its advantages and disadvantages, but both are important mediums for building social and communications skills. Online motivation of students is important.
Social informality is important to demonstrate and encourage.
In reading the class conference messages, note the different impressions you get regarding the various students. Be aware how a sense of the class's group personality, as well as individual personalities, are revealed, and continue to develop, through online interaction. Initial dutiful responses from students will hopefully be replaced with genuine inquiries and exchanges based on their interest in learning. The initial weeks determine whether the class develops a sense of community and purpose or is reduced to hodge-podge messaging between disconnected, disinterested individuals. Moderating an online discussion can be a challenging role for an instructor.