Not every speech justifies such extensive merchandising but each step should be evaluated each time. Finally, the speech becomes part of the body of knowledge of the college, available on future occasions to writers, editors, et. Lazy writing or inadequate thought often produces talks that are not newsworthy, barren of fresh ideas, missing provocative challenges. An effective speech should have a shelf life of several months. This enables one to double, possibly quadruple the audience over time with relevant follow-throughs.
Some fundamentals are in order.
It gives, temporarily the imprimatur of authority to the speaker. The missing ingredient is whether the speaker says something worth reporting. Obvious, but again, too often painfully missing. Focus on the process and structure rather than the goals. Lack of time and thought.