Let me explain why Amitabh is a flop businessman. One fine day we will earn, but until then let us spend on marketing, promotions and brand building. Revenue projections, as Amitabh may have later realised, are just projections. They cannot drive your expenditure. You cannot bid outrageously for events such as Miss World, and then fail miserably to meet your targets on sponsorship, ticketing sales, and telecast fees.
Successful businessmen run their own company.
Amitabh later did confess that he had learnt his lessons the hard way. He thought by hiring top notch professionals such as Sanjeev Gupta from Hindustan Lever his business was in safe hands. Gupta was good at selling soaps but not of the television kind. If it was anybody who knew best about the entertainment industry in the company it was Amitabh. But, alas, he was not running it.