As large numbers of younger Americans turn to the Internet for news, the audience for traditional media is aging. More people are finding innovative ways to use technology in their personal lives. But CNBC is the top choice of those active investors who identify television as the main source of stock updates. The remote control has become an indispensable tool for most television news viewers, especially young people. Men and women have different news interests, and this is reflected in the news they pursue online.
Technology is a top draw for men, while women most often seek news on science and health.
But overall, weather information is the leading online news topic.