The amount of time kids spend watching television has declined in recent years, from 25 hours a week to 21 hours. Computers, video games and other interactive media will gobble up even more of the market if television doesn't provide more challenging fare. For several years, there was a flash flood of clones. Nickelodeon made a conscious effort to make shows as different as they could be, and kids started finding us. The rest is history.
Similar opportunities exist today.
The dance has just begun.