All you have to do is bid the most for a license, build out your service, and bank your earnings. It's as easy as that.
Success stories abound about entrepreneurs who have made their fortune out of thin air.
With money like that, you can afford to run against one of Elizabeth Taylor's former husbands. The FCC can be forgiven for indulging in a bit of wireless hype and hyperbole. The wireless industry, perhaps with too many marketing departments in the driver's seat, is guilty of relentless self-promotion. Granted, the FCC warns every prospective bidder that there is no guarantee of business success. Yet the commission's fine print is lost in an overall atmosphere of a wireless gold rush.