You have different brands of hip hop. You have high tempo in hip hop and you have low tempo hip hop. Hip hop has gone through different stages as it's progressed throughout the years. Some people get across messages. Other people talk about love.
Some people talk about what's happening in the Black or Hispanic community. or world problems.
Rap is incorporated into songs. For example Gladys Knight might have a little rap section. As would groups like Starpoint or Midnight Star . As an ambassador of hip hop, you've traveled all over the world. There's also hip hop in little parts of Northern Africa.