The world wide web is made up of hypertext documents, or at least that is what it is designed for. For many purposes, this works fine, especially for smaller documents. Unfortunately, this ignores the fact that most people do not use the web the same way they use a book or other printed source. Very few readers of a web page stick around and read screen after screen of information. This is the MTV generation.
Students expect information to be slick, eye-catching, and colorful.
Whether we like it or not, no matter how good the content of your web page might be, it is not going to be as effective if the packaging is unattractive. A Word of Caution. The World Wide Web allows you to add wonderful pictures, logos, and other graphic images to your web page. Your page can end up looking really quite spectacular. The problem is, graphics can slow down the time your web page takes to load at the user's machine.