Students are introduced to the printmaking processes, the creative concepts, and the development of personal imagery in the reproductive arts. Students develop formative approaches to wood cuts, linocuts, collage and experimental relief media. Various printing techniques are emphasized along with color registration procedures and inking techniques. Students examine the history, design, and execution of type and lettering for reproduction. Students demonstrate the use of type as a basic element of graphic communication, the different type faces to visually communicate the desired effect, the appreciation of type forms, the modern process of type compositions, and problems and assignments revolving around the theoretical use of type and its practical applications with computer and print technologies.
Students explore the basic principles, practices, and categories of visual communication.
Students travel from the basic dot and line elements, to confrontations of elements, to practical letters and signs as the vehicle of visual and written expression. The theoretical approach is designed to increase awareness of the visual form in two-dimensions as a language. The two- dimensional design area includes an investigation of the components and interactions basic to creativity in the visual arts. Students must be able to present quality art work that reflects a high level of communication skills. Students develop skills needed to use a variety of materials and equipment as they relate to the commercial designer.