Thank you, Carolyn. The last time we were together, it was in a grocery store teaching consumers about the new label. I'd like to begin with a word of thanks to Tim Hammonds and the Food Marketing Institute. Tim, you have a superb sense of timing.
Today is day two of our national campaign to inform consumers of the new nutrition label.
I am here to mark an important milestone in the public health of this nation. Starting next Sunday, virtually all food products produced for sale will have to be labeled with nutritional information that lets consumers really know what's in the food they are eating. I have joined you today to highlight the significance of that event, and to discuss a major, nationwide public awareness campaign for the new food label. The new food label represents nothing less than an enormous public health opportunity, one that comes only rarely. Using the new label, Americans will be able to make truly informed choices about the food they eat.