Their kids will help the Boomers learn how to use them and the kids embrace the technology. Somewhere to put the million dollars. Financial institutions, brokerage firms. Places that are progressive and have a good track record. People need good advice when investing and will not totally go to the internet.
Service is the financial industry and people make service.
With increased difficulty to take land out of ag production, there appears to be a limited amount, particularly in Iowa. Boomers want to retire somewhere nice. The prices of premium resort property have already shown signs of increase. Unless you become a landlord, it will be a sterile asset. You may be able to justify the cash flow through enjoyment.