The focus is on the development of a comprehensive campaign plan which will be presented both in written plansbook and in oral business presentation formats. This is the second half of the two semester AAF Competition effort. A team will be selected from the fall Advertising Campaigns class to compete in the American Advertising Federation's National Student Advertising Competition. 451 Persuasive Communication. A study of the persuasive process.
Students study basic theories of persuasion and public speaking.
Practical applications are made by presenting persuasive speeches and critical projects. 493 Senior Seminar. This course serves as the capstone experience for majors in communication. Survey of theoretical perspectives in communication, reflection on career objectives, and completion of a final project designed to demonstrate proficiency in a student's chosen major. 1-3 hours each.