Growth, which often propels inexperienced employees into top positions, is also a familiar situation to Gulas. We brought Beth in to forestall problems. Analysts agree that a third-party opinion can be critical to the health of a company. Companies simply can't wait for these problems to sort themselves out. But the recommended changes are not always met with enthusiasm.
Some companies are unwilling to make the commitment and easily fall back into their old ways.
It's a process. But Gulas said that at young startups, productive changes in business are easier. Gulas was critical to conflict resolution within the sales team and devising an Internet strategy for Computerworld, said Perry, the company's former vice president of human resources. I don't think we could have gotten through what we did without her help. But Gulas is not only called in for problems.