This course will integrate many of the financial concepts that today's managers need to understand. These concepts include capital budgeting, breakeven analysis, working capital management, financial instrument valuation, cost of capital, and the risk and return trade-off. Emphasis will be on the application of concepts and techniques in the analysis of cases. This course focuses on the importance of modern organizations being market driven and globally competitive. It examines the role of the marketing function and fundamentals such as market segmentation, targeting, product life cycle, new product planning, distribution strategies, pricing, promotion, forecasting, market analysis, and competitor analysis.
Students conduct marketing audits of real organizations.
This course offers the application of behavioral science theory and practice to improving organizational effectiveness. It addresses the opportunities and problems involved in managing human dynamics in organizations. Special attention will be given to the analysis of the human communication systems within the organization, especially intercultural communication given the growing diversity of the workforce. Students conduct communication audits of their organizations and explore numerous OD intervention strategies. This course analyzes the strategic role of the human resource function in relation to the company's overall objectives.