Gain insights on the profession from top-notch faculty who are experts in the field. Gain a competitive edge in hiring situations by demonstrating your commitment to public relations. Network with other PR professionals. Who should attend The program is designed for professionals in the field who want to update or refresh their skills, round out their education, or expand their specific areas of expertise. It's also for marketing professionals and business owners who want to develop their skills and expertise in public relations.
Schedules are subject to change.
Summer Click here to see which courses are offered this quarter. Scroll down to read course descriptions for all of the courses listed in the grid. The course will help you use good writing principles and critical thinking to create clear, effective public relations products. We will also analyze and apply techniques for persuading and motivating readers. Exercises cover writing basic news releases, feature stories, direct mail letters, brochures, Web sites, and more.