Class is announced in advance of scheduled offerings. Determination of corporate product-service objectives, development of a network of internal operating policies and methods to achieve objectives at a cost satisfactory to the consumer and to society. Emphasizes the interplay between marketing, manufacturing, finance, accounting and team management. Basic knowledge in accounting, marketing, and finance is assumed. Practice of franchising and business acquisition.
Students develop their own business plans for venture concepts.
Focuses on starting a software or hardware company. Guest entrepreneurs, lawyers, and financiers discuss market identification and analysis, planning the business, financing, and typical operating and administrative problems. Class sessions utilize current analytical and conceptual methods, case and field studies, management development exercises, and Foodcorp, Inc. which allows students to simulate management of multinational corporations. Offered jointly with MKTG 555. B A 502 or permission of graduate office.