Most banner ads are formatted as GIF images, although many sites accept HTML banners as well. Ads are charged at their rate of impressions, or amount of times the ad is viewed by Web visitors, usually in groups of 1,000. Branding A marketing concept used to create a greater awareness of your company's products and services. Companies that are interested in branding try to get as many Web users as possible to view their banner ads and logos, with less concern for the number of clickthroughs to their Web sites. An online forum for a threaded conversation.
Users can browse through previously posted messages or add their own message.
Campaign Refers to the schedule by which a banner ad will run or fly. A CGI script is a small program that results in an action based on the user's input. Generally, messages typed in can be viewed immediately. The percentage of Web visitors who actually click on a banner ad to get to a Web site. Clickthrough rates vary from as low as 0.1 percent to 1 percent for Run of Network campaigns, to as high as 3 percent to 5 percent for more targeted campaigns.