Watch and read your target media. Know what reporters consistently cover. If someone covers legal issues routinely, contact them about Law Day as well. If they are not interested in your topic, they may suggest someone else who might be willing to attend the event. For example, the education reporter instead of the legal reporter may come if there is an outreach to schools.
Some reporters take on specific philanthropic causes.
Law Day activities around the country have included blood drives and food drives or events which raise money for the local heart association or cancer society. Proceeds from softball games, golf outings, and fun runs often go to charities. Be sure to highlight a charity event with a separate release instead of putting all your Law Day activities into one longer release. Most newspaper reporters welcome calls about upcoming events. If they cannot cover this topic this time, begin a relationship which may result in coverage the next time you call.