Anybody can do it. Add to that the growing body of web design professionals, E-commerce specialists, and enthusiastic marketing consultants, and the elevator to the web site design tower is beginning to get a little crowded. But unfortunately, not every site contributes much more than static and noise for the eye and mind. There are some great sites online. Sites that understand why they are there, and what they are meant to accomplish.
Some guidelines are obvious, and have been widely written about.
Others are not so obvious. And new ideas emerge every day, as do new technological advances. The differences between a web site and other media in the way that messages are conveyed are distinctive and important to realize. Just the look of the word or image on a page is different on a computer screen. You can control the look of the printed page, but you can't always control the look of that same information on a computer screen.