Develops strategies for using multimedia for effective communication with the organization's publics, including the use of print and broadcast media, with special focus on the Internet and the world Wide Web. Also develops strategies for enhancing internal communication, including use of video conferencing, multimedia presentations, and interactive computer instruction. Examines how to translate the organization's mission and strategic plans into a coherent communication plan. Current campaigns are analyzed to learn how and why campaigns success and fail. The study of public relations as a function of management.
Students analyze the practice of public relations in the corporate and nonprofit sectors.
They explore strategies for communicating with the organization's internal and external constituencies, such as employees, clients, stockholders, media representatives, consumer advocates and regulatory agencies. Effective ways of preparing public relations messages will be discussed in depth. Emphasis will be placed on trends in public relations practice since the 1970s. This course considers the fundamental principles of information systems with contemporary issues to understand the subsystems of an information system and how they work together to facilitate decision-making. Students will study and evaluate information systems applications cases.