In such areas, shoppers tend to hurry, reducing chances for a sale. Shoppers cannot buy what they cannot see. Visibility is highest in a zone running from knee level to slightly above eye level. Retailers can display products out of this zone, but they must choose the products carefully. They should select large products whose packaging attracts the shopper's attention.
Some retailers install bottom shelves that tilt upward to improve visibility.
Display peanut butter and jelly together, or pasta with tomato sauce. Sell popcorn at your video store, or chocolates and, maybe, bookshelves in your bookstore. Locate your boutique next to a Radio Shack or Circuit City so that husbands and boyfriends are distracted long enough for the women to do some serious shopping. A high percentage of our book stock is shelved outside of the high visibility zone. We do not display our books, videocassettes, and CD's face out like colorful cereal boxes to attract the attention of browsing customers.