The farm included excellent crop land. The first farm business was Gloria's yarn shop, which started people coming to their farm. The goat cheese operation has been a huge success, and it allows an April to November schedule which fits in well with their farmers' market schedule and the Thanksgiving season, giving them a break from the end of November for the next six months. They now have over 100 organic cows. Their product line in the farm store has expanded, as well.
Surplus vegetables go into value-added products such as pickles, relishes and stewed tomatoes.
Other excess is used to feed the pigs and chickens. This integrated operation is a big hit with customers, who now have no question about where their food originates. The Varney Farm is not the only farm in Maine oriented toward tourism. A regular schedule of farm tours is maintained. Lunch is extra.