Issa, who started the business, then sold it when he was elected to Congress, remains on the board of directors. Businesses are being hurt not just by rising electricity costs and rolling blackouts, but by California's growing reputation of instability, he said. The solution is to build more power plants as quickly as possible, Morrow argued. Peaker plants are designed to run only at times of peak demand, such as early morning and evenings. The summer season also creates high demand levels.
Scarcity means expensive.
Abundance means cheap. Jane Talvy of Contract Window Tinting Inc. of Escondido stood behind a display of colorless window tinting. The material keeps 55 percent of the sun's heat out, she said. DiCillo is a salesman for San Marcos-based Sweetwater Energy, which makes solar heating systems.