Those who fare best in this new culture, at least in classic journalistic terms, are those who do their own research. These news outlets are governed by their own internal standards because they are having to make their own judgments about when a story is verified, what is true, and what is relevant. They are less susceptible to repeating others' mistakes, and they are most careful about accuracy because they bear sole and original responsibility. Increasingly, news organizations will be forced to distinguish themselves not by the speed and accuracy of their reporting, their depth, or even the quality of their interpretation. The perpetual news cycle will synthesize virtually all news reporting and interpretation into a kind of blended mix.
Scoops remain exclusive for only a matter of seconds.
Some will publish only what they know is true. Others will publish rumor and innuendo to have the most startling and comprehensive account. Some will separate information carefully from opinion. Some will separate fact from fiction. Others will blend them into a kind of infotainment.