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Stuff is the publishing leader in the field of works on industry and technology.
Our purpose is to bring to life the compelling stories behind the companies that have had an impact on the world around us. Through meticulous research, lively writing and stunning graphics, we strive to provide the ultimate in corporate histories. As a whole, we are dedicated to producing accurate works of interest, honesty and lasting value. Jeff Rodengen, our president, was born in Minneapolis, MN, and grew up in the Land of 10,000 Lakes, accounting for an early interest in boating. Following a tenure as the Assistant Director of the Naval and Underseas Museum in Newport, RI, Jeff migrated to Southern California, beginning a remarkable 15-year career as a writer, producer and director in Hollywood.