I use our slogan, 'If we don't have it, you don't need it' all of the time when I'm talking with people. We came up with it when we first started the business and have been using it so long that our customers constantly repeat it back to us. Using a catchy slogan helps people to remember you. The slogan is also on its Web site. It's one of the first things you read as the page loads.
Time is money.
This also can help speed up the sales process. So be creative and don't leave it to chance that prospects can tell what you do. It's all show and tell. About the author Mary Gillen is a Web developer, writer, and marketer based in Mason Neck, Virginia.