But don't be pushy about it. Just mention it casually. As I said, the most effective marketing does not appear to be marketing. One person you should definitely talk to is your librarian. Ask her to write it down and tell anyone who asks about the Internet.
Word of mouth is the best advertising.
Give a lecture. That makes you an instant expert in the field. You are an authority that people from all over the world consult whenever they access your web site. So use the fact you have a web site to offer a lecture. And use the lecture to mention your web site.