After six months of hard work and necessary expense, the database now is clean and it has been reduced to 1,600 qualified contacts. No messy printing. No expensive mailing. No lost or returned envelopes. Write it, type it and deliver it the same day, at a fraction of the cost of the traditional printed piece and with greater assurance that it will be delivered in one piece.
Statistics confirm the revolution that email is fomenting.
There now are more than 81 million email users in the United States, accessing 200 million email boxes. It is projected that by 2001, nearly 50 percent of the U.S. population will communicate via email. Today, the average email user receives 31 messages per day, which projects to 618 billion emails per year. By comparison, the U.S. Postal Service delivered 186 billion pieces of snail mail in 1998. By the end of 2000, it is projected that more than 7 trillion email messages will be sent annually.