Then simply incorporate this benefit into your headline. If you don't have any customers to survey, you may have to do the work yourself. Write every benefit a customer would experience with your product or service. This process can make the difference between an ad that flops and an ad that brings in record breaking sales. Use some of the following techniques to craft a winning headline for maximum profits.
Solutions are a hundred times easier to sell than prevention.
People tend not to worry about problems until they actually exist. Just look at how much fast food, tobacco, and alcohol today's society consumes. And look at how many people are out of shape these days. These people don't seem to be very concerned with preventing heart disease, lung cancer, obesity, etc. But when they begin to experience the negative side effects, people want a solution fast.