Quality information about products. Give them all the information they want about the product - remember that they can't touch it and feel it. But remember that on the net you don't have the space limitations that a mail order catalog has, so give them plenty of information to make their purchase decision. The reliability and credibility of the seller is of paramount importance. Low prices .
Web users believe that Internet stores have a lower overhead than stores in the real world.
And they expect prices to reflect it. To tap into impulse buying, you've got to get the goods there faster, too . The joint Web Usage Trends 1998 report says the percentage of those users making ecommerce purchases from home will grow from 36 percent to 50 percent in that same period. This may be the countries first graduate program. According to Active-Media the number of online merchants doubled in 1997 and will grow to 1.6 Million by 2002.