Entertainment opportunities are in the forefront for several other comics. She reports that a few Universal properties have been optioned for animated shows, probably for cable, and adds that licensing efforts will increase if the shows air. Broadcast rights are being negotiated for the rest of the world, including the United States. She notes that toys and apparel will probably be among the categories targeted, since the show appeals to kids aged 6-11. It's more the cute dog that makes good plush.
Some comics lend themselves to other product categories, depending on content.
Several comic stars are licensed primarily as ad spokescharacters. But we're not crying the blues. We do more in the way of advertising than we do with basic merchandise. She notes that daily newspaper exposure makes comics attractive to corporations with products that match their themes. In addition to traditional retail channels, syndicates are exploring alternative outlets such as catalogs.