Marketing Management Provides detailed perspectives of marketing and marketing management in the current and future macromanagement context. Presents advanced marketing topics. Microeconomic Reasoning and Applications Applies tools of microeconomics to public policy in product and resource markets. Emphasizes strategic problem solving in a global framework subject to legal and policy constraints. Addresses questions of efficiency, equity, firm value, and agency costs.
Statistical techniques aid economic discussions and current policy debates.
Law for Managers Teaches what every manager needs to know about the legal structure of transactions, avoiding various types of liability, protecting intellectual property, and regulatory compliance. Demonstrates how to conduct a legal audit so that potential problems can be eliminated or minimized, thus avoiding disputes and saving legal fees, penalties, and associated costs.