While Yahoo and Infoseek don't have visible counters on their pages, rest assured that they know your every move. No other advertising medium allows you to do the things the Internet does, and it amazes us that more marketers do not take advantage of serious site tracking. Part of the problem seems to be that many Internet marketers are only concerned with promoting their web site and getting more people to visit. Well yes that is true, but only if your web site leads visitors through the sales process. Before you even begin promoting a web site, you should have in your mind the path that you want visitors to take through your site.
Sales is a process.
One step leads to the next, until finally the end result is hopefully that what was once just a prospect is now a customer. Tracking your visitor's footsteps throughout your web site is the best way to determine why they didn't take the action that you wanted them to take. You'll never know unless you track them. Consider this another Internet marketing rule that is written in stone. If you're not tracking your entire web site and tweaking it on a regular basis, you're throwing money down the proverbial drain.