It was planned out way in advance with the ad side. Not every credit is meted out according to ad-side directives, though, says current New Woman beauty editor Vanessa Penna. These credits are vital to cosmetics companies, says one advertising media buyer, because they amount to endorsements. There are rules governing creative crediting. According to Aveda's Barlow, editors observe a hierarchy in doling out credits.
Some editors say concocting credits helps consumers.
Annemarie Iverson, Bazaar's beauty and fashion news director, explains that the magazine has no real choice. It's not a makeup conspiracy. It's all lies. Join the discussion on our message boards. Send a letter to the editor.