Designers dig products like BBEdit because it gives them control of every bit of HTML text. That's its purpose. Fusion allows them to view a page at a very high level. We view these tools as complementary, as the best ways to build templates and to manage the front page of a site. We make software for geeks, the people who keep the sites flowing, write the scripts and dynamic pages, do the backups, build the sites, and create systems to manage the workflow.
Writers use writing tools.
Hey an email program is a great web writing tool. Word processors and text editors like BBEdit are great web writing tools too. People working together There might be two or three geeks and designers on a site, but hundreds of writers. If you run a site, look at how it breaks out. If you've got thirty HTML people and ten writers, it's out of balance.