Under journal review. Under journal review. . If you order from Amazon through this site, a percentage of the sale will be given to the Management of Technology Program at UC Berkeley. Smart companies learn to use fads. Stupid companies don't.
Successful managers use fads as building blocks for organizational learning.
While many managers will concede that American business was slow to answer, they believe its response was ultimately successful. Many of the quality models held up for admiration today are American firms like Hewlett-Packard and Federal Express. Many academics, however, dismiss the entire American quality movement as just another fad, though longer than most. The American quality movement has not been a failure. He explores the reasons behind the slow American responses in the 1980s and describes the many ways American Institutions recreated themselves in the 1990s in order to effectively respond to the quality challenge.