The public relations specialty is designed to bring the highest level of professionalism to business communications. The curriculum provides students with the tools to help businesses manage the communications process and accurately evaluate its impact. Taught by dedicated academicians and top practitioners, this program investigates the different stakeholders a modern company must deal with, including customers, employees, legislators, media, financial community, and other segments of the public. This program not only teaches students how to communicate but how to manage the process and how to integrate it with other communications disciplines within the organization.
Scholarships are available for public relations students.
Students in the public relations specialty, along with those in other specialties, have edited and produced an annual journal distributed to over 3,000 public relations professionals, the Journal of Corporate Public Relations - recently renamed The Journal of Integrated Communications.