Great Ideas - The Guide To Ethnic Dining . . . The Guide To Ethnic Dining . The importance of cultural understanding cannot be over-stated, especially in today's global marketplace. Universities have a responsibility to develop the student's appreciation of other cultures and their understanding of coupled global markets. The purpose of this project is to expose students to other cultures by examining the foods typical of that culture.
Students identify and profile ethnic dining establishments in their local service area.
Further, descriptions of each ethnic dining category are written to develop the student's appreciation of the differences in diets and dining habits among cultures. This allows the institution to fulfill its service mission. It must be noted that the finished guide is meant to be descriptive and not a rating service for possible patrons. The development of a rating service may create adversarial relationships with some restauranteurs in your community, not an enviable position for the university. This project can be administered in a Principles of Marketing, International Marketing, Consumer Behavior, or Marketing Research course.