Public Relations majors must complete 36 credits that include the courses listed below and nine credits of approved electives in CJ courses. Understanding the objectives, message concepts, and strategies which underlie advertising is the goal of this sequence. Students are prepared to conduct research, establish goals, create messages and implement plans. Advertising majors must complete 36 credits that include the courses listed below and nine credits of approved electives in CJ courses. This sequence focuses on understanding radio and television as media which disseminate news.
Students are prepared to gather, write, edit, and deliver broadcast news stories.
Broadcast Journalism majors must complete 36 credits that include the courses listed below and nine credits of approved electives in CJ courses. Students are prepared to research, evaluate, prepare, edit, and design print news stories. Students majoring in Communication and Journalism may not include CJ courses in a Topical Minor without prior, written approval of the department chair. Dimension magazine, WUEC - FM, and the CATV studio also offer practical media experience to students. Although non-majors are welcome in most courses, courses intended primarily for majors and minors are usually available only to students whose total and resident GPAs are 2.5 or above.