Selecting the right combination of colors, text, graphics and layout is critical to the overall effectiveness of your site. This lesson and exercise approach basic page design for the Web. Further Reading 5. A page's flow should draw the attention of the reader to the appropriate and important sections of the page. One way of defining flow is through the use of white space.
White space is simply blank sections of the page.
Space breaks up the page into manageable chunks and lets the reader interpret the content more easily. In the example below, Figure 1. It also doesn't draw the reader down the page. The page on the right has used space to define chunks of data. The use of headers and paragraphs draws the reader's attention down the page.