So if I know who the target audience is, the question is, is there information on this site that is specific and helpful for them. That information should be valuable to them. It should be valuable enough that they can glean information and solutions on multiple visits. That's the next thing I look for. The way that you build value from multiple visits is either to provide great depth of information or lots of new and novel information or some combination of those two things.
Some sites do that with pure novelty.
Other sites build with depth of information. Still others use news as the things that bring people back. Most good effective sites use a combination of those. Essentially on this particular question I want to know if this site has the kind of information that will get members of the target audience to visit and visit again. Your business or organization should have a strategy and a clear image.