About designing Information. To succeed on-line, your website must be easy to understand, interactive, and simple to navigate. If a visitor must go through many layers to order, they will quickly lose patience and click away. The most successful web sites share the same building blocks. It's the most important page of your entire site.
Web surfers are extremely impatient.
You have 15 seconds to convince a surfer not to move on to another web site. In this one page you should tell the surfer the entire idea behind your site and entice them to continue to explore more pages. It should only be 1-2 screens long and the most important information should be seen instantly, near the top. The first impression has tremendous impact on how visitors perceive your site. Make sure that your site has good, useful information that people want.