The deal would have been a good match for DoubleClick, which has been building its email marketing services in the last several months. By partnering with NetCreations, the company would have gained access to its more than 22 million registered email names. For Seat, the acquisition builds on its plans to create an online and offline global marketing service. The company has offered to acquire a controlling stake in Consodata, a French marketer with services similar to NetCreations', but in the offline world. Consodata works with 25 million opt-in postal addresses in Europe.
Seat publishes yellow pages in Italy.
It also operates an Internet service provider, owns a Web portal, publishes trade directories, and prints directories for Telecom Italia. Inc. All rights reserved.