In general, though, we believe that the effects of high social capital are overwhelmingly positive. Engagement, collaboration, loyalty, persistence, and even dedication are important benefits. When people are in constant contact by these means their interactions tend to focus on information exchange and not real communication. Too much emphasis on information can get in the way of real connection because it can drive out social talk, or conversation, which is one of the main ways that people come to trust and understand each other. Keeping on the subject of social talk, explain how storytelling, one form of social talk, helps to build social capital.
Stories have a particular power to build and support social capital.
Portraying situations and events, they show by example. And the act of telling and listening to a story is itself a social event. Like having a meal together or a drink at the pub, the experience of sharing a story connects people and helps define them as fellow members of a social group. And stories convey the personality of the teller, not just information about what she believes or had done. In your book, you discuss the challenges that volatility can place on organizations.