Each takes on functional responsibility for manufacturing, sales or a staff function. Collectively they are the general manager of the division. The computer business simulation is complex and challenging, with many variables the team has to manage. There are no right or wrong answers in the simulation. Each team can win by meeting or beating their goals, which can be set against historical benchmarks.
Teams can and do fail.
Either because they didn t work effectively as a team, did not figure out a winning strategy, or were not particularly good at translating that strategy into an implementation plan. The instructor acts as process consultant during the simulation, helping the teams discover and think through a process that will lead to success. Hamel, Prahalad Competing for the Future. The Service Profit Chain. Kotter Leading Change.