To introduce the use of a strategy statement to correlate and focus client needs, resulting in creative conceptualizations and executions of effective advertising. To evolve each student s skills at using the art of collaboration to arrive at effective advertising. There will be a great deal of hands-on project work, both in class and out of class. It will be presented to the class as a five minute presentation during both the last class and the final examination periods. The primary factor in your course grade will be the quality of your portfolio elements, and your final presentation, at the end of the semester.
Special services are available to students with disabilities.