Coming from a design background, this always disturbed me, and I vowed to one day own and operate a company that put life and energy back into these sites. I decided to make this firm's focus search engine placement because I know the power and permanence of searching online. People will always search when they need to find something. It is not a trend, but a reality. Specialization in search engines and other web marketing techniques has made us an expert in the field.
Search engines are vague creatures at best and can be down right obstinate at worst.
Each search engine has different, constantly-changing parameters they use to rank sites. We have to dedicate ourselves to web marketing on a full-time basis and not get distracted by design or database work. First, people are the only reason for a business existence. Second, employees are an asset you treat as well as your customers. I expect them to hold you, the customer, in as high regard as I do, and I will equally respect them in return.