Every Valentine's Day the company presents new messages on the tiny colored hearts that have been a holiday tradition since the Civil War . A Space Odyssey , a science fiction novel by Arthur C. Clarke , later made into a successful motion picture by Stanley Kubrick . In addition, the readers of American Girl and Seventeen magazines submitted ideas. Last year the company featured its first wordless slogan, a peace sign. Hearing their ideas helps us assure that Sweethearts are always offering something to please the next generation.
Space is also an issue.
The small hearts generally can fit no more than two words with four letters each, while the large hearts may accommodate two words with six letters each. The catch is that you'll have to buy a full production run, or about 1.7 million candy hearts. Valentine Links Valentine's Day Assortment Candy Quiz Classic Love Poems on the Web Production of Sweethearts for Valentine's Day has already begun. There's still a chance to submit your slogan ideas for the coming year, however. These first hearts had printed paper notes tucked inside.