A relatively simple, straightforward exterior consists mainly of windows and subtle signage. The fun starts at the entrance, where the visitor sees the pin wall display, a fine grid of aluminium rods that accommodates objects on both sides. It s an interior display for those inside the shop and a window display for those outside. After passing through a tunnel of sorts, in which accessories are illuminated and displayed on a shelving system made of lacquered chipboard units stacked like bricks, the visitor sees an inverted metal clothes rack. Balanced on three spindly legs, the large circular object looks as though it landed at this spot only seconds ago.
Shoppers can enter the circle and browse among a selection of garments for both men and women.
NL liked the idea of units designed to offer customers a sense of privacy. Hidden from the eyes of sales assistants, the space within the circle provides a secluded area for examining the clothes in peace. At the ground-floor level, cash desks to the rear serve as a reminder that this interesting space is also a commercial enterprise. A stairway at the back leads to the upper floor, but for a real thrill, use the amazing spiral staircase at the front of the shop. Prior to ascending, however, take in the display of bags attached to the wall with brightly coloured elastic carrier straps of the type used to secure items on a bicycle.