Some people planning to start magazines go to consultants and publishers for advice.
Eric Utne went, or claims to have gone, to a Tibetan Buddhist monk. Mr. Utne started his magazine anyhow. Far out indeed. It's circulation has nearly quadrupled from 67,000 in 1987 to 240,000 today. The aim is to detect an issue or trend covered by a number of the publications and to publish the various viewpoints in handsomely packaged themed sections.