Early on, people felt they didn't deserve this service yet. This long national nightmare of grocery guilt seems to be ending. Picking a winner in this market is a tough call, in part because each pioneering e-grocer has a different idea about what kind of goods you want and when you want them. These companies don't always manage it, but you've got to give them points for effort. Not every webhead is working against the established grocers.
Savings kick in only at the register.
But most Web grocers sniff at the Walker model. Their customers are so in love with delivery, they don't even miss manhandling the fruit and vegetables. Liz Stone concurs. These days, she only sets foot in a regular grocery store about once a month, for the odd item she forgot. The wonders of e-commerce will never cease.