This website has, of course, interactive possibilities that would never be possible via the show or the magazine. And, probably, most of this 70 percent will be generated by the web site. Williams, who possibly may never have wanted to present his own TV talk show, will, via the Internet, interview guests of his choosing, dig into archives and do some of his stand-up acts online. And not only do they receive substantial options in the dot-com companies they have these relationships with, the experience offers them an opportunity to learn how to move their intellectual entertainment property onto the Net. On the music side, stars have web sites dedicated to them.
Some sites even charge visiting fans for per-second use when chatting online.
Other sites offer downloads of never before released pictures for huge amounts of money. And the latest extreme is that some stars offer the use of their brand name as the URL in bidders' personal email addresses. Every time you send an email, your star's name appears in your email address. Star branding has taken a revolutionary direction. In the past, the stars were entities you could reach for but never catch.