The Internet has become a new frontier for marketers and advertisers. Research shows that more than 25 percent of U. S. retailers have sales web sites. If you're a merchant looking to increase your sales through the Internet, the Better Business Bureau offers the following tips to help build consumer trust in your website. Include a profile of your business at the web site. Provide information on your physical location, address and telephone number, and the name of the business owners.
Successful sites look professional, are easy to read and navigate, and work flawlessly.
Broken links can destroy the trust of potential customers visiting your site. Consider qualifying for a third party seal of approval from a credible organization such as the Better Business Bureau's BBBOnLine program. Advertising to children online raises special issues. The Children's Advertising Review Unit published specific guidelines that merchants will find helpful when targeting messages to children under the age of 12. Be sure your advertisements are truthful and accurate.