Slew of new golf balls introduced at September's PGA International Golf Show. Fla. But it wasn't that way in all categories in 1997. It's one example of how golf-equipment marketing has changed and changed dramatically. Tight Lies metalwoods catch fire. The clubs have gone against the grain during an era when oversized clubheads have been the rule.
Tight Lies are shallow, with a low center of gravity.
Adams Golf has shown that it doesn't always take zillions in advertising expenditures to turn out a winner. That was the recipe here. And it worked to perfection. Titleist hits it big with new titanium metalwoods and Scotty Cameron putters. In two specific equipment categories that were aided by high-profile PGA Tour success, Titleist had big winners.