Reforms don't last. They either get appealed, as have many states' unfair interest-rate laws, or they go unenforced, as have many tenants' rights laws, or they find their regulatory agencies tied up in the spider webs woven by corporate law firms.
Unscrupulous businesses keep thinking up ever more creative ways to defraud people.
Terminally ill patients are preyed upon by sleazy firms offering to pay them a fraction of their life insurance policies when they are still alive, in return for keeping the full policy value for themselves. The typical customer for payday loans is someone with bad credit and debt that needs to be paid immediately. All that is needed to get the loan is a photo ID, a bank statement, and a pay stub. Try annual percentage rates ranging from 200 percent to more than 2,000 percent. Yes, three zeroes.