Rather than get on a plane or in the car to visit a customer, partner, or colleague to present or discuss an issue, a Web conference can be a viable alternative. Web conferencing also can provide information about new products. Customers often have a strong interest in learning more about new products, and would like the chance to attend new product launch events. Many companies also are using Web conferencing for marketing seminars. Smaller group applications of Web conferencing include sales demonstrations.
Sales reps can demonstrate their software over the Internet from their office.
Also, many corporate executives are discovering that press and analyst briefings can be done very effectively in this format. The Web conferencing market is somewhat new, and the array of choices and potential vendors can be confusing. There is a wide variety of products in the market due to various user needs. Be sure to do some research to pick the product or service that is right for you. PlaceWare, Contigo, and Astound offer Java-based Web conferencing software in this area.