To find out where and how your clients can wrap, illuminate or display their messages, read on. Next week, Media Life will move from advertising options on taxi exteriors to inside the cabs where a totally different array of ad opportunities, targeting a different group of consumers, will be profiled. They appear weekly. Ads on cab exteriors including tops, trunks, windows and wraps. Traditional tops are 14 inches high and 48 inches wide, with dimensions roughly the same ratio as billboards which run 14 feet by 48 feet.
Some advertisers use the same creative for both types of signage.
Remember, the cab is doing three things in the course of a day, says Charlie DiToro, COO for Eller Taxi Media. Sitting still at lights, passing a lot of pedestrians who are walking the streets and passing other cars. Extensions from the upper edge of taxi tops are available in some markets. Creative for extensions ties into the message on the topper. Lenticular images can display multiple images for the same client.