Sex is the biological characteristic determined at conception.
It is fixed throughout a person's life. Gender refers to differences between men and women that are learned, i.e. not fixed but determined by social and cultural values. Gender differences between men and women vary across countries and cultures. Understanding women s role in society and their circumstances allows us to make better management and marketing decisions. According to the United Nations, adapting training programs and removing existing barriers to women's skills and development should be part of any effort to build a competitive labor force market.