RMI staff test-marketed the ideas of Natural Capitalism in three Brazilian cities in 1999 and received enthusiastic response from government and industry leaders. Implementing Natural Capitalism in China RMI has long felt that China and the United States are the two greatest keys to a successful global transition to sustainability. We've worked mainly in the U.S. because we felt we could be most effective in our own culture, which was also the biggest part of the problem. Now, however, China is entering its own teachable moment. Chinese initiatives for energy efficiency, renewables, natural gas, and industrial restructuring gained momentum through the 1980s and 1990s.
Similar initiatives are in the offing in land use, transportation, and urban policy.
Riding on the back of the publication of Natural Capitalism in Chinese in summer 2000, we hope to catalyze the next phase of China's environmental revolution. Most energy-using technologies are suboptimally designed. This project proposes to create and disseminate the necessary materials to begin realizing the enormous opportunities possible through more enlightened engineering design. The project would rely on the active participation, and the dissemination of results, by the U.S. national laboratories and perhaps state and local government energy agencies and multilateral and international organizations. For inquiries about RMI see General Information Inquiries .