If BOTH you and the journal editor agree, we may fax the release early to a dozen key science writers who have proven that they will honor the designated date for release. The remainder of the media, however, will receive the release on or after the date set by the journal. If the news release is about material you will present to a conference, we will send copies of the release to the public relations office for the association sponsoring the conference so it can distribute them to the media who attend. We also will give you some copies to give to the media who attend your presentation. It is your responsibility to check your funding and licensing agreements.
Some sponsors have specific publicity requirements.
Some don't want their names mentioned. Others may want to review the news releases. News releases generally include office and home phone numbers as well as e-mail addresses for you and the writer. Home numbers are important to the success of your release. Often, media work until 7 p.m. or 8 p.m., and for those on the West Coast, quitting time at Purdue is only the middle of the afternoon.