Primarily for non-business students but is acceptable to remove accounting prerequisites for the MBA and MS programs. The course introduces students to the analysis of health and medical care systems with reference to public, private, and voluntary agencies at the local, state, regional, and national levels. The student will explore the origins of our health systems, how the systems work, where the problems exist within the system, and proposed solutions to such problems in today s health care market. Introduction to ethical theories and principles and their application to the profession of health administration. The course exposes students to the theoretical aspects of health care marketing and strategic planning.
Students become familiar with empirical techniques associated with marketing and planning.
Skills in analyzing data, critically reviewing case studies, and making professional presentations are enhanced. Coverage includes public law regulation of health quality, the establishment of personhood and individual autonomy, life and death decisions, antitrust, and health care financing and cost control. The course should enhance sensitivity, not only to those needing health care, but also for the contributions, problems, and limitations of the disciplines and professions that formulate, contribute to, and administer medical care and health policy. The course provides an introduction to issues of research design and methodology in health services research. Students are introduced to a broad array of research methods and approaches, including measurement techniques, laboratory and field experimentation, quasi-experimental designs, survey procedures, and experimental designs.