To make the process fast and easy, a business card scanner is built in to capture contact information and eliminate paper lead forms. The scanner translates the information from a business card into text and saves it to a database. The data is saved on a back end database and can be sent in real-time to a fulfillment house when the kiosk is connected to the Internet. When finished requesting information, the virtual host prompts the user to place his business card in a card scanner. When the card is inserted, the host reaches over and pretends to take the business card in her hand.
Videos range from five to eight minutes and can be stopped, rewound, fast-forwarded or paused.
This section also assists staffers in not only telling attendees about Schlumberger but showing them as well. The videos also keep marketing messages and the company image consistent. To enter, an attendee must first give a business card. Attendees came back with their friends and had their pictures taken. This contact information is also saved on a database file.