The public likes stories about real people. Don't demand and never beg. Respect the reporter's opinion and don't tell him or her what is or is not news. Dress for success. Look your best.
Solid colors are preferred.
Stay in touch. Regular contact will keep your center fresh on the reporter's mind. Communications and Outreach Tools Preparing your own materials can help your center communicate with the world. Printed materials can be a wonderful source of information about your center. With a little creativity and user-friendly software, you can prepare an interesting and informative piece.