Jakob Nielsen and his team came up with three main conclusions for authoring Web content. The Art of Reducing Clutter Learning about feng shui has helped me realize that I live in a cluttered environment. I can't help but notice that the Web is full of clutter, as well. Apply some of the simple rules of feng shui , and you can reduce the clutter of your surroundings and your Web design. To reduce clutter in your Web design, focus the choices you provide the user.
Users can only truly comprehend up to six links at a time.
For icons and buttons, work with simple imagery, not complex graphics that are difficult to decipher. Keep navigation buttons in a consistent place. Set up a grid or structured layout system, and maintain consistent placement through the entire site. In another more recent study, Jakob Nielsen notes that Web users are getting ever more conservative, wanting Web sites to stick with established design conventions. Also, they're upgrading browsers much more slowly than in the past.