Students will learn about the history of print media in US and be expected to understand its power, limitations and uses in the past, present and future. Covers radio, television, film and cable. Writing for broadcast commercials, public service, feature news and documentary, industrial and dramatic programming. For students actively preparing for and participating in intercollegiate debate and individual contest speaking. The history, theory, role and process of advertising and sales in the media.
Students learn the principles and strategies necessary to be successful in the job interview.
Study of its functions in organizations, society, issues, concepts and theories. Emphasis on practical applications. Analysis of selected case studies in negotiation. Major topics include kinesics, environment, territoriality, proxemics, paralanguage, appearance and time. Technique of editorial writing with emphasis on logical thinking, practice in writing and researching editorials, interpreting news for newspapers, magazines, and broadcasting, practice writing reviews, criticism.