The equity round is by far the largest for the outsourced customer-service operation, and the first to bring strategic investors to the table. Lockheed Martin IMS is a client, as is the unnamed bank. Big corporations are just starting to outsource e-mail and other electronically based customer service channels, Johnson said, and PRWT is positioning itself to catch that action, too. At present, however, PRWT is doing well as an inbound call operation, avoiding the ups and downs of telemarketing revenue, the chairman said.
Telemarketing is episodic.
Normally when a customer trusts you to handle their customers, they stick with you. The third and largest round took 18 months to put together, and was managed by Jackson Securities Inc., the Atlanta-based investment bank headed by former Atlanta Mayor Maynard Jackson. PRWT Services Inc. gave up 22 percent of its equity base for the cash, and tied up another 4.2 percent in warrants that can turn into cash under certain circumstances, Johnson said. The deal leaves PRWT's minority ownership standing uncompromised. E-mail her with story ideas or comments.