Few counsel have successfully used the media. More often the media uses counsel. Find out as soon as possible whether the person you are dealing with has the authority to do, or to agree to, what you're proposing. Don't let others take your message or your offer to their decision maker. Demand to present it yourself.
Trial lawyers have a hard time delegating.
Be known as the lawyer who makes deals not breaks them. Create and propose legitimate, sound alternatives to get your client to the desired end result. Think of ways to accomplish things, not reasons why they won't work or can't be done. Be a closer . Be known for your good business, as well as, good legal judgement.