The problem is that the contract to manage domain names is held by a private concern and operates out of the light of public scrutiny. The authors have drawn together nearly everything about the twenty-five publicly known domain name disputes, and provide a synopsis of each dispute as well as links to further information about them. It's a must read. The web is a new world and many of the principles that make sense in this world are counter-intuitive. There is no generic Internet, rather there are 750 or 800 adjacent markets.
Sales are a function of audience development.
To grow an audience, you have to give it away. The best site gets you off the web. Less is always more. It would be nice to pretend that the Web is an entirely undiscovered continent with completely new rules and processes. That's as simplistic as assuming that moving an enterprise to the web is a straightforward translation of existing business practice.