That keeps billing hours under control, and makes it clear just how often, and how quickly, they can expect the site to be updated. An important part of site maintenance is an easily accessible feedback form. Feedback forms are better than email links because they allow you to define the information you need. The feedback form shown in Figure 2 has been designed to force visitors to provide information necessary to respond to suggestions. Figuring out how often to do this is an essential part of your Web strategy.
Some sites can go a year without being changed, others require daily updates.
Much of the impetus for site updating comes from the frequency of repeat visits. The important thing is to have a consistent schedule for site updating, so that your visitors can develop a habit of dropping by weekly, monthly or more frequently, and expect to find new content. Last Updated February 12, 2000.