Students will develop a basic understanding of techniques used in the promotion role of the marketing mix. Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications. In addition, the course will explore how selected industries have been impacted by and responded to evolving environmental concerns and finally will look at the emerging environmental industry itself. This course illustrates the psychological, sociocultural, and decision-making aspects of consumer behavior.
Students study behavioral concepts, motivation, and the role of consumer behavior in our society.
This seminar course examines current research, theory, applications, and contrasting opinions on important issues and specialized topics in human resource management. Analysis of economic and financial organization and optimization, the sources and investment of corporate funds, cash flows, profit determination, expansion, reorganization and liquidation. Includes capital budgeting, cost of funds, capital structure and valuation. Students examine the dynamic setting and major policies of the modern business organization. The course covers the basic objectives and organizational relationships of business concerns through the analytical study of cases in management.