Founded in Israel in 1996, Gizmoz is the manifestation of founder and Chief Executive Eyal Gever's ambitious vision, which is to enable companies to create private broadcast content distribution networks via the Internet. But more than that, Gever wants to provide those companies with a way to create what he calls a visual trail behind the content, so marketers can see not only how successfully their content and promotions are being received, but whether those promotions are being passed on to other users. Because we enable the experience of broadcast with the power of multimedia, we can help create viral marketing effects where users can easily send the content to someone else.
Several components work together to create the so-called viral effect.
The gizmo can contain any kind of media, from static text to streaming video or audio to commerce connections. However, none of this content is activated until the user opens the gizmo, at which point a connection to the ViralCasting Network is established. If the requested content embedded in the gizmo is actually hosted on the Gizmoz network server farm, it will be streamed directly from those machines. But the gizmo can also contain placeholders that redirect the request to either caching servers, origin servers at the content creator's own Web site or even to a service provider. The key to Gizmoz's strategy is that all gizmo activity passes through the ViralCasting Network, which enables the company to provide its customers with data on how many of these transceivers are being disseminated across the Internet, and which content elements are most often requested and most successful.