Feni helps cheer up the spirits, help many to get over depressions and also brings not a few to death's doorsteps with acute liver problems when they drink the spurious stuff. Feni's glory has been vocalised by Goa's evergreen singer Alfred Rose long ago. In fact, feni has also travelled across the seven seas along with Goemkars, but often hidden in suitcases because it wasn't allowed out. Goa's feni surely reigns supreme among a number of traditional drinks produced in various States, and it is also better than most of the government-recognised Indian Made Foreign Liquors. Hence the State government has to convince the Centre about the benefits of according recognition to feni and to lift the despicable rating and unfair clubbing, which presently equates a pure, thrice-distilled spirit like feni with worthless hooch and other drinks popular elsewhere.
Several entrepreneurs bottle a variety of feni brands in Goa.
However, one needs to take off the hat and salute the pioneers, Madame Rosa, producers of the exotic and high-demand brands of feni. Were it not for their entrepreneurial endeavour Goan feni would have hardly reached the dining tables of five-star resorts like the Taj and others. The Goa native is no run of the mill brew. It's thrice-distilled and has a lot of scope if promoted properly. Every cashew connoisseur will put forth his own reason why a glass of feni is dearer to him than other drinks.