French Dressing Jeanswear, a line of Canadian-made clothing for the mature woman, distributes a quarterly marketing kit to its independent women's specialty store customers. Our retailers get both. Never stop staying in front of customers. It seems as if salespeople tend to disappear when their accounts do. While this may seem strange to anyone who isn't in selling, it's predictable sales behavior.
Salespeople like to be around good news.
So, when there's a dark cloud overhead, they run for cover. Such behavior is understandable but not helpful. While it's often difficult to get in front of customers as much as we might like, it is relatively easy to stay in front of them regularly. A marketing executive received a carton in the mail covered with graphics. It was sent by Mark McKellar, an account rep from WRKO radio in Boston.