Research shows that more than 25 percent of U.S. retailers have sales Web sites. The Better Business Bureau, Serving Louisville, Southern Indiana and Western Kentucky, will offer a half-day summit on March 26th focusing on building customer confidence online. The Summit on Ethical Electronic Commerce, to take place at the Telecommunications Research Center on the University of Louisville s Shelby Campus, will include Eileen Harrington of the Federal Trade Commission and other top local experts in the field of e-commerce and online security. Include a profile of your business at the Web site. Provide information on your physical location, address and telephone number, and the names of the business owners.
Successful sites look professional, are easy to read and navigate, and work flawlessly.
Broken links can destroy the trust of consumers. Consider qualifying for a meaningful third party seal of approval from a credible organization like BBB OnLine . Advertising to children online raises special issues. Adhere to ethical advertising practices online. Be sure your advertisements are truthful and accurate.