The course emphasizes strategic analysis of management, marketing, and financial issues facing small firms. Throughout the semester students develop their own business plans or write business plans for small organizations utilizing Calvin's Small Business Institute. Introduction to Marketing 380 is a study of the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services that satisfy individual and organizational needs and objectives. Not open to freshman students. Simulation will be part of the course as well as some data analysis.
Students also participate by analyzing short case studies.
Advanced Topics in Marketing 381 is an in-depth look at marketing strategy, primarily integrated marketing communications. The recommended course sequence is Bus. 380, Bus. 381, Bus. For personal info on Prof. VanderVeen, visit his home page.