Security is an integral part of the chip, instead of being an add-on.
Content providers benefit by having strong hardware-based protection for valuable digital content in demanding security environments. Appliance manufacturers can use the InterTrust TrustChip Architecture to safeguard their own proprietary firmware, protecting their appliances from being cloned or reverse-engineered by individuals or even in advanced laboratories. That protection can also ensure that the network and communication infrastructure used by such appliances can be much more secure from unauthorized use or malicious hacking. For example, Internet appliance manufacturers adopting InterTrust technology will make their products less vulnerable to attack. They will have strong protection against their competitors' attempts to copy their code and clone their products.