The program encompasses the legal and tax framework on which international business is conducted, explores the uniqueness of international marketing, and investigates the international dimensions of business. This certificate requires a minimum of 18 academic credits. Required Courses MKT 301 - Marketing Foundations Understanding and satisfying consumer needs through product planning, pricing, promotion, and distribution.
Students identify and analyze marketing problems.
Discovery and application of marketing skills are developed by marketing planning assignments, computer simulation, and case analysis. MKT 301 MKT 469 - International Marketing Management Analysis by case study of how firms operate multinationally. ACC 523 - International Accounting and Taxation Curriculum includes international accounting theory, tax laws, international investment, credit, and accounting problems involved in trade. Copyright 1997 University of Miami, All Rights Reserved Requests for information.