Managers often use computers to help them figure out pricing. Marketing managers work with other managers to monitor trends in the market place. When managers see a new trend, they think of ideas for new products. If a new product is created, marketing managers monitor its development. Finally, marketing managers work with advertising managers to figure out how to make the product attractive to buyers.
Sales managers are in charge of a firms sales program.
They supervise sales representatives and assign them territories. Occasionally managers meet with representatives and give them ideas for increasing their sales. In large firms that sell many products, managers oversee regional sales managers. Besides supervising workers, managers work with dealers and distributors. Managers make sure that they know about new products.