The videocassette revolution - Introduction of the home VCR revolutionized the movie industry and opened new markets for distribution of films. Because it enables people to watch movies at home at a time of their choice and to record from television, the VCR was originally perceived as a threat to the traditional film industry. As with television, however, the industry quickly learned to join the revolution, profit by spin-off sales of tapes of popular films, and eventually discover ways to create products directly for the videocassette market. International film - Film has always been an international medium. A. Strong domestic film industries - Many countries have strong domestic industries.
Some countries see American movies as a threat to their domestic film industries.
However, several nations have vigorous movie traditions of their own, and British, French, and Chinese film styles have influence American film making. B. Growing exportation of films - Countries such as Australia, in addition to the United States, are exporting increasing number of films. D. Trends and innovations A. Demographics - Women and baby boomers are emerging as strong audiences. B. Influences of international market - The international market favors action films.