By clicking on the advertisement, customers could obtain information about price and availability of a car model. Suppose, then, that the newspaper's editorial staff learned that the car dealership was violating state labor laws and wanted to publish a story on the problem. Marketers don't worry about the lines between advertising and editorial. The closer the link between the product you're selling and the content, the better it works. Lewis Perdue, novelist and former investigative reporter said advertising tactics have the potential to undermine online journalism.
Some advertisers stay with a site solely based on the number of clicks and purchases made there.
I think people will think that the Web will be somewhere between limited and worthless, and I think that is the problem that online journalism faces. Standards are essential Online journalism will continue to evolve over the next several years. Increases in bandwidth will enable content providers to use graphic and video images to a greater extent online. Consumer products will put the Web in the palms of users' hands. Each technological advance will be followed by new approaches to news delivery.