At first glance, such parochialism may be off-putting to anyone outside the area, but it also provides opportunities. Writers outside the UK, for example, can find a route into the market by cultivating British expatriates. The achievements of Brits abroad will, after all, be of interest to readers back in their old hometown. Presented in the right way, laced with memories of life in the UK and illustrated with pictures of their new life, such a piece becomes a marketable package. If you are unsure which publication to pitch your story toward, ask your subject which magazine best serves their old hometown.
Some areas have two, or even three, such magazines.
A visit to their website reveals a range of publications produced by the Dalesman group. No News Can Be Good News Bear in mind that most county magazines have little time for administration. Early in my career, I wrote a piece on speculation about the owner of a local microbrewery and sent it with my precious collection of 35mm transparencies to the local county magazine. Months passed and I heard nothing. Later I found another market for my brewer's story, and wrote a short, polite note to the county magazine asking for the return of my transparencies.