But Frank Fiore, who produces an online shopping guide for New York City-based Mining Co., notes that several online communities already exist, including GeoCities, which he says is putting up a shopping channel. But they're almost kind of a day late, a dollar short. The campaign will include advertising in print and on the Internet, appearances on selected TV shows and a spot at the Internet Commerce Expo trade show in Los Angeles later this month. All of that money has come from private investors. For now, the company is looking to build a national sales force of independent representatives.
Wood says the reps are both entrepreneurs and salespeople at other companies.
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