Director, MRP Asst. Hire media consultant to place stories in major markets. Stories about SWT appear in major markets. Count frequency of stories placed. Director, MRP Asst.
Website is creative and current.
Number of hits on site increases each quarter. Compare time and expense of processing and accessibility before and after. Director, MRP Photographer FY99 Funding, training of staff. Media receive stories, story ideas electronically, ready to use or explore. Count stories picked up in this manner, measure media response.