It doesn't get much better than that. It usually comes with a founder. But what we've been doing is coming up with the idea, start the business, then one of our executives or an entrepreneur in residence will jump in and scope it out. The next step is finance, where we set up the company's legal infrastructure, put some money in a bank account and get it set up so that it can go to the next step, which is recruiting. Then it's creative, when we build the product, the Web site, or if it's a wireless application, the screens.
Technology is the next step.
That's where we'll do all the backend engineering. Business development, and then marketing are the last discipline. That's where we brand the company. The seven disciplines are staffed at eCompanies by second-generation professionals, so Maryjo Bos, for example, is our vice president of people. She's one of the top recruiters in the Internet space.