This course concentrates on writing for television commercials and commercial production. A combination of classroom lectures, workshops, and classes in the College's TV production studios is used. This course is given in a desktop publishing workshop setting. A major objective is to teach students to be self-motivated and to develop time management and organizational skills. Self-directed learning is used extensively in order to provide the opportunity for specialization.
Students secure placements in the advertising community, where they apprentice for six weeks.
During this time, students are supervised and evaluated by employers. An instructor, in conjunction with the employer representative, determines the mark for this component of the program. This course prepares students for fieldwork and graduation by providing hands-on experience with real clients. Students will gain experience in managing their work and working with others.