Tactics, of course, is the second step. Strategy is concerned with deploying resources and tactics is concerned with employing them. Strategy, then, is relative , which is to say that it exists only in relation to some goal, end or objective. Strategy is direction and destination . In short, strategy is a way of confounding our enemies or, in less warlike terms, our competitors.
Strategy is a set of decisions made .
Execution Strategy is getting it right and doing it right . On the one hand, we have to pick the right course of action. On the other hand, once chosen, we have to carry it out properly. Our chances of success are zero, nil, nada, zilch. If our strategy is sound but its execution is flawed, we are guilty of muffing it.