A productive Internet site, and knowing how to service clients from the internet, are now necessities for any real estate professional who is serious about becoming successful - or for maintaining the success they currently enjoy. Applying techniques of the past to this new technology, in many cases, leads to failure. This section of the newsletter is devoted to an exchange of ideas - what works and what doesn't. Let content and goodwill lead the public to seek you and your services out. On the Internet, you have to give to get.
Soft sell is the key.
In fact, you may want to reconsider having your picture on the first page. Please correct me if I am wrong. This should probably be number one. Of the hundreds and hundreds of leads that I have received from the internet, I can count on one hand the number that phoned me first. Put your URL everywhere on and off the 'net.