This course seeks to introduce public relations students to the history, role, context of public relations, and the process through which public relations professionals establish and maintain lines of Communication between an organization and its publics. As such, the course examines the nature of public opinion, methods of audience analysis, message design, and engages in skill development relevant to the professional practice of the public relations. This course will be concerned with the nonverbal aspects of print Communication, i.e., areas by which the Communication process can be enhanced by the use of pictures, charts, graphs, white space, type faces and sizes, etc. It seeks to make students aware of the fact that print Communication does not involve only words. Basic course in journalistic news structuring techniques and straight news writing.
Students write news stories and conduct news interviews.
Prerequisite COMM 242. Photojournalism Photojournalism upholds the professional standards specific to newspaper photography and the recording of news events visually. Students are required to shoot assignments according to print standards on deadline. The course includes issues related to the specialization of shooting sports, spot news, features and special essays. Photographic processing and printing skills are also covered as part of the course content.