Each week I call local theater managers to find out which titles they'll be adding and dropping come Friday. Perhaps it was because I was tired. Or my cognitive ability has been worn down by repeated exposure to loud and calamitous car chases. Or I was just having an allergic reaction to prepositional phrases. It's as if someone had hacked a divot out that part of my memory devoted to movie titles.
Studios are notorious for using throw-away catchphrases, song titles and colloquialisms for titles.
But usually only one or two of those titles are playing at the same time. Often times, titles are dumbed down until they're little more than mush. And it gives the film more of a distinct identity. I suspect that studios know exactly what they're doing when it comes to movie titles. One fine day, indeed.