Internet surfers voluntarily download these browser agents, which step in to offer a better deal on behalf of a competing company before a surfer makes an Internet purchase. Business 2.0 looks at some successful forays into online marketing, and how other businesses can follow the lead of these winners. Site requires registration. U.S. News reveals how marketers are changing their tactics to appeal to boomers. According to The New York Times , this will also affect customer service and business strategy.
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Forbes reports on Tribune Media Net, a new organization that will sell national-run ads, and will pit Tribune newspapers against some of the biggies. Site requires registration. According to U.S. News , advertisers are not exactly going on the Web in droves. Although marketing dollars are drying up, branding is still critical to success. The Industry Standard talks with some of the most successful branders in today's industry.