As trivial as it may seem to some, the key to a professional website starts with the address, especially if you're planning to offer e-commerce. At seventy dollars, it may be the most affordable way to make your company look more high-tech. Your site will also be yours and portable, and therefore not dependent on your relationship with a particular Web hosting company. Don't underestimate good Web design. Another crucial item is the design of your Web site.
Web design is just like architecture.
Even if a business is on prime real estate, if all you have on the real estate is a shack, you're still not going to look professional. One can easily spot the people who use templates. Remember, the Browser Wars are not over. Many people only know how their site looks in the browser they use. But to cultivate a professional presence, your site should look good in both Internet Explorer and Netscape Navigator.