Since people are oriented toward the visual, we can use this to our advantage to make them want to read. Readers use photos and graphic images as entry points. But pictures generally say it first. All art used must be of high quality. It must be simple, well done and get to the point quickly.
Superfluous art can be worse than no art at all and can distract the reader and dominate the layout.
A carefully selected picture can create a mood more effectively than perhaps the legendary 1,000 words. The audience must be kept in mind at all times. Two Types of Art Art comes in two basic forms. These images contain no grays or values. Of course, each of these can be reproduced in color.