Perhaps we should have. Ironically, in today's legal economy, where too many lawyers chase too few quality cases, it is this antiquated viewpoint that could in fact be most deadly to the viability of our practice. In your own legal community, you may know lawyers of equal ability experiencing radically different levels of success. Strategic management theory argues that the strategies an organization employs have a major impact upon its performance relative to its competitors. A strategy is simply a specific pattern of decisions or actions that managers take to achieve an organization's goals.
Strategic management focuses on long-range planning.
Developing Strategic Vision and Mission Most family lawyers practice in small firms. As such, the process of developing a strategic vision is somewhat different than the process undertaken by corporate managers. Before deciding on the firm's vision and mission, the family lawyer must first establish goals and priorities in his or her personal life. We must remember that our law practice exists to serve us, not burden us. If properly managed, our practice can support our families, send our children to college, and provide for our retirement.