Simulated negotiations are used as tools to apply to the studies of principles. This course will introduce the practical applications and interrelations of all major quality systems. It will examine how to integrate several quality approaches simultaneously. In addition, this course will expose the student to a plan to successfully implementing quality into his or her organizational structure, facilitating global competitiveness. Topics covered include marketing research, consumer behavior, product strategy, distribution, promotion, and marketing planning.
Special emphasis is placed on the development of a primary data survey research project.
This course will focus on the techniques and strategies of marketing across national and cultural boundaries. It will cover cross-cultural advertising and public relations, the investigation of international markets, modes of collaboration with international partners in selling, ethical considerations in international marketing, the problem of control by the home company of marketing activities in other countries, pricing in the international marketplace, and the distinctive patterns of international marketing channels for particular types of goods and services. This course develops skills in applying the techniques of quantitative analysis in all kinds of organizational decision making strategies. The student will formulate and solve real world problems from his or her work using these techniques. The focus is on understanding the legal environment in which managers and executives operate.