Speeches actually have to say things.
And great speeches are great because they say great things. Speeches that consist merely of the stringing together of pretty words and pretty sentiments are not great. And never live. In Simply Speaking , bestselling author, columnist, and presidential speechwriter Peggy Noonan shares her invaluable experiences from years in the White House speechwriting trenches, offering specific techniques, fascinating anecdotes, and professional secrets of the trade. Anyone called upon to get up and speak before a group of people from a Fortune 500 CEO to a family member addressing an anniversary dinner will reap rich and lasting benefits from Noonan's sage, witty, and incisive advice.