Update content often to keep customers returning. Test the acceptance of credit cards. Put your web address on all literature. People won t look at it if they aren t aware of it. Put a guest book on the site, but make its use optional.
Some people don t like signing in.
Do not require log-ins unless absolutely necessary. Register, and regularly re-register, with search engines. I am afraid that my company will become a slave to technology. Participants agreed that slavery is probably inescapable, at least early in the learning curve. They urged business owners to learn enough about their systems so that the slave-master roles can be reversed.