Helping to secure new business. Typical employers Recruitment is to advertising agencies only. This is sometimes possible With experience and a good reputation, it is possible to establish your own agency. Capital and contacts are crucial. Small specialised agencies are increasingly common.
Some larger agencies run structured training schemes with placements in different departments.
Full service agencies which are members of the Institute of Practitioners in Advertising can arrange for staff to attend IPA training courses. Career development Progression is to Account Manager, Managing Executives and handling higher profile clients, and on to Account Director, responsible for all account staff and clients. Mobility between agencies is important. Perks such as company cars or medical insurance may be available. The working day is usually at least nine hours with the expectation that people will stay on or start early for as long as it takes to meet deadlines, which tend to come up regularly.