Because of marketing s increased recognition and importance, marketing must assume more responsibility for the successful operation of business. Marketers are regularly involved in major decisions affecting an organization s future. Marketing is taking on an importance that will allow it to shape the American economy. With this greater responsibility and impact comes the need to analyze and prepare for the future, a need that cannot be taken lightly by those currently involved in marketing, those preparing for marketing careers, or those responsible for preparing marketers for the future. Students in Marketing Education have the opportunity to participate in DECA , a vocational student organization that prepares students for rewarding careers in marketing, management, and entrepreneurship.
Students achieve personal and professional success through academic and leadership activities.
When asked this question, most of the general public will respond that it is advertising, selling, or public relations. Marketing is a comprehensive and coordinated system of business activities designed to provide products, service, and ideas that satisfy the needs and wants of consumers. We market not only goods, but also ideas, causes, places, services, performances, groups, and people. Marketing education provides insight, knowledge, and skills in the processes and procedures of product, service, and idea exchanges in a democratic free enterprise system. Marketing is the activity that makes business work.