Specifically, we will apply the principles and techniques of effective business communications through a variety of assignments designed to help you master the tasks of collecting, organizing, analyzing, and presenting business information. Your written and oral communications must be clear, convincing, and graceful. In written documents, proper formats and conventions will be observed and appropriate visual aids used as necessary. Excellent communication skills will contribute to your success in business and in life in general. The main emphasis of the course will, however, be on excellent writing skills.
Technology is no substitute for a firm command of the language.
Toward the goal of producing effective business communications, we will take a mastery approach. The quality of your writing assignments remains your responsibility. Remember that writing is a process. When you first put your thoughts to paper, you may find that you are not clear about what you really think. Be prepared to follow your evidence and express yourself clearly and forcefully, even if it takes several drafts.