They are investment bankers, venture capitalists, commodities traders, entrepreneurs, manufacturers. But there are some who want to knock everybody's socks off. It's not the asking price. At least not entirely. Almost 25 percent of the price of a new house can be tied up in the land cost.
Space can set a house apart.
But materials play a key role as well. The mansion sided in vinyl will pale in comparison to the smaller house built with solid brick. In upper bracket housing, though, the proof is really in the details. If you intend to play on the highest level, don't start what you are not willing to finish in style. These are younger professionals in their early 40s who've made their wealth in the tech or stock markets and they don't have a problem spending money.