The violation reference is for Baby Milk Action's records. Please quote it if forwarding correspondence to us, if possible. As this is an emerging market the International Code has not yet been implemented in legislation. The above pictures were taken in Yerevan, Armenia at the end of September 1997. Article 5.1 of the International Code bans advertising or other forms of promotion to the general public.
Whole milk is unsuitable for infants, but no warning appears on the label.
Yet companies continue to violate these measures. Wyeth made an undertaking to translate labels in 1995 following a complaint from the Kenyan Breastfeeding Information Group. Two years later products including Nursoy , Promil and a number in the SMA range continue to be labelled in English only. For example, its infant teas are labelled for use from one week of age in some markets. Now HIPP has launched a new follow-on milk in the UK labelled for use from 4 months.