Areas covered are planning, problem solving, personnel, facilities, government, financial resources, and public service. Students will participate in news gathering, writing, and shoot packaging for television. Concentrated study of phrasing, timing, voice modulation, pronunciation, and articulation. Analysis and interpretation of all types of broadcast copy. Integration of announcing and performance into broadcast production.
Students perform a variety of broadcast assignments.
Emphasizes positioning a station among its competitors with respect to promotional and marketing plans designed to build and maintain an audience. Relationship of broadcast ratings to programming and sales. Current problems and possible solutions. Students will participate in production of newscasts for airing via broadcast and cable systems. Studio recording techniques, music, sound effects, and vocal techniques are studied.