When he or she was three years old, the IBM PC shipped. The Mac shipped at age six. And Windows 3.0 shipped at age 12. They have a different attitude about computers. The Fear part of FUD doesn't work as well on them, because PCs are just as ordinary for them as TVs were for people of my generation when we were growing up.
Technology rewrites the rules every generation.
It may not be possible now to sustain a gorilla even for a few years. The first warning sign is largeness. When a single entity becomes so large that it believes it controls technology, or acts as if it does, or tries to, it should do a self-imposed breakup. To wait for the government to intervene is to have waited too long. Microsoft is so big today that they make a lot of decisions to pacify the gorilla, not responding to needs of the market.