It's all about treating people right, acknowledging them on the street. If I can excite people, get them to believe in Nike, then that's my job. Current favorite is the Trunner. Cynthia Cooper, Charles Barkley, Lisa Leslie, Dawn Staley, Moses Malone, Michael Jordan, even my high school coach were there. It was huge, overwhelming, something special that I never could forget.
Sports are a tremendous contributor to society, representing hope to a lot of people.
Take Lance Armstrong. Being at the Tour, on the Champs Elysees and seeing Lance Armstrong winning in the yellow jersey was humongous. Through sports, he achieved something incredible that we were able to experience and share with him. It started as a letter to my daughter while I was travelling around doing seminars. It's about achieving inner peace and the things that make people whole such as faith and spirituality and that the greatest thing that people seek is belonging.