This purpose should also be evident in the site itself if not actually stated on the site. Tight Focus It is also important to keep the site tightly focused. The more focused a site is, the stronger the message will come through. The more a site rambles about many topics, the weaker each individual message will come through the noise. Every form of communication needs a strong organizational structure to be effective.
Web sites are no different.
The site should be organized into a few major sections. Each major section can be further broken down into well defined and organized sub sections. The sections should also be relatively balanced. If the site is built on a solidly organized structure, then navigation should be relatively easy to implement. A user should be able to immediately sum up the entire content of a site.