You should always translate both the keywords as well as the META TAG descriptions within your HTML code for most effective searching of your multilingual content in foreign search engines. Text Display Not all cultures observe the Western tradition of reading from left to right, both for text and graphics.
Some countries interpret text from right to left or in columns from top to bottom.
For instance, a Middle Eastern marketing campaign for detergent showed dirty laundry on the left, clean laundry on the right and box of detergent in the middle between the two piles of clothing. Arab viewers were confused about the marketing message since they read text from right to left. Define the situation first in order to avoid such scenarios. Even though Arabic and Hebrew readers read text left to right, they use reverse direction for proper nouns. Many Arabic and Hebrew texts include graphs and charts that show a sequential order moving left to right.