Next, specify the issues that need to be researched. You will interview the client for specifying the information needs. You may also like to talk to experts in the industry like marketing consultants, managers, traders, etc. to further clarify the problem definition. Results from Secondary Research . Approximately two to three pages of understanding and insights obtained from secondary research.
Trade journals are also a very good source of background information.
All sources should be referenced in the bibliography section and, where possible, photocopies copy of the articles and excerpts enclosed. Results from the focus group interview . This should include a two to three page write-up on the findings and insights from the focus groups. You are required to conduct one focus group interview with six to eight participants for a duration of at least one hour. Questionnaire Design .