In addition to departmental permission, approval by the dean is also required. This course provides students with an understanding of research in general and survey research in particular. Theory is applied through emphasis on survey design, sampling, interviewing, tabulating, and analysis of data. Under professional supervision in the field, students practice theories and skills learned in the classroom. This course includes the nature and role of public opinion, the dynamics of public opinion processes, and the numerous factors which shape or influence opinions.
Students examine the mass media, evaluating their roles as molders and reflectors of public opinion.
Major topics which influence public opinion are discussed, including gratifications, agenda setting, knowledge gaps, censorship, and propaganda. This course trains students in the fundamentals of public speaking, including study and practice of speech preparation and speech delivery. The goal is enable the student to participate effectively in oral communication, as a student, professionally, and as a citizen 3 s.h. This course surveys theories and theorists dealing with the area of persuasion, beginning with the Classical Age and extending through present day empirical research. It emphasizes applying the theories to practical situations and goals.