Just enter your phrase in a new search and Copernic will spit out a nicely ranked result, averaged over several search engines. Now we have our targets, lets start picking them apart. I usually go take a look first to see what I can pick up on site. First I scan the page, looking for counters, banners, site meters, off site links, affiliate links, overall layout and navigation. Then I bring up the source code for a look.
Visible counters are just dumb.
Now some people put site meters on their pages, and make them publicly accessible. I can see how many visitors they get a day, entry and exit pages and a wealth of other information. If you are not careful, I'll find my way into your site stats as well. Viewing the source code tells me a lot about the page, the meta tags, the experience of the coder, software used, maybe when it was made. For now, lets save it for a closer look.