Students gain the knowledge needed for developing a major fashion retailer's campaign. A study of methods used to simulate creativity and break through creative blocks. The final development of students' total knowledge of copywriting is challenged. A pivotal subject leading to a thesis and exhibition. A pivotal subject leading to a thesis and exhibition.
Students use the computer to produce their graphic design projects.
Strengthens the students' ability to design and produce newsletters and catalogs. Techniques allocated in producing materials for the printing press. Professional advertising production is studied as students refine their computer skills. Students are challenged to create interactive multimedia presentations. Students learn to create and produce animated images for on-screen display.