There is a wide variety of coffee offerings, from size, flavor, preparation and toppings and plenty of gourmet and specialty shops to provide them. The National Coffee Association conducts an annual survey to measure trends in coffee consumption among Americans. Coffee drinkers consume on average 3.1 cups of coffee per day. The average coffee cup size is 9 ounces. Women are more excited about coffee varieties currently available and a higher proportion of women indicated that drinking coffee is a good way to relax.
Women are more price conscious than men.