Like the page substitution technique described above, you detect that this technique is being employed by looking at the listing in the search engine and then comparing it against what you see on the Web site. If the two don't match, e.g., the title or site description are not found on the actual Web site, chances are this technique was probably used. Unlike the dynamic page substitution technique, when you re-submit the URL to the search engine it will likely drop in rank and the new listing will include copy found on the actual Web page. Resubmitting pages you find using this technique usually causes them to tumble down the search results to a position that doesn't compete with yours. Techniques that worked well last month, may not be as effective today.
Search engines can take some time before they apply a new algorithm to their entire index.
Until this happens, some older pages may continue to rank high, even though your submission modeled after their success don't score well. Another reason pages that don't seem particularly optimized for a given keyword rank well is that hundreds or even thousands of other Web sites have established links to them. The guide also details which engines are believed to use popularity in their relevancy system. The popularity measure is another reason to spend part of your marketing effort soliciting links from other sites. I'm not entirely certain if the search engines differentiate between links to your root domain page as opposed to internal pages.