Smart decisions are the cornerstone of any successful organization.
By turning your data into decision-enabling information, your organization can create more effective strategies and get higher returns on your efforts. SPSS' powerful analytical techniques empower you to discover who your best customers are, understand their preference, anticipate their actions and satisfy their needs. Chances are, you could reduce costs by targeting only the most promising prospects and increase revenue by finding new customer segments. If I'm doing a direct mail campaign, for example, I can mail out fewer pieces in a more targeted manner, get a higher percentage response rate and bring in about the same amount of money. Chances are, you could maximize sales by cross-selling appropriate products to the customers most likely to buy them.