A combination of tools were also deployed, with the a raft of digital video tools thrown in for good measure. We used Macromedia Flash 5 for the navigation and the splash page, with ActionScript to make the whole thing work. The movies were grabbed from VHS with Adobe Premiere 5.1, and compressed using custom settings in Media 100's Cleaner 5, using the Sorenson 2.2 codec and QDesign Music Encoder 2 for the audio. A break from the norm Collett is quick to point out that while the Vintage site is quite different to previous work, Lateral has rarely created a site that fits into the normal category. I don't think we've ever built a normal site.
Some sites are less singing and dancing than others.
We've made a site about coal, a funny site about throat lozenges, a commercial site about knickers, and one with a womanizing, talking cow. All our sites are individually conceived and built. The completion of the Levi site makes Lateral one of the most fashionable Web-design studios in the business. We've got a staff of 27 and a size limit within Lateral of 30 - the reason being that we think that beyond that any additional layers of management will destroy the culture in the place. Everyone in the company is invited to participate in these sessions, and the average is around a dozen or so.