Although many journalists travel to cover shows, others who cannot attend still can cover it remotely. Extend the audience to increase exposure by using a newswire for maximum distribution. Send news releases over the wire and make photos, logos and other information available digitally. Online press kits can include white papers, photos, case studies, PowerPoint presentations, multimedia files and other information. PR Newswire's hosted press kits are accessible from an online news center for specific shows.
Viewers appreciate fresh content.
Online trade show press kits are updated automatically when news releases pertaining to the show are sent over the wire. Most exhibitors work hard to create a clear, concise presentation that can be delivered at the booth in a few minutes with maximum impact. Add the link to news releases and promote it on the company web site. The exhibit booth is also an excellent backdrop for executive or customer interviews. Keep hard copies of news releases, fact sheets and brochures at the booth and in the press room, if permitted.