Money is the big thing. If you look at congressional and gubernatorial races over the last 10 years, we have seen this story where the rich, independent-minded businessman puts a lot of money into television ads. Bruce Sundlun did it here. Two-thirds of the Senate is now comprised of millionaires, many of whom bought their way in. The new feature is that it is taking place on the presidential level.
Television is the medium of choice to deliver political messages.
Television ads have the advantage of giving the candidate control over the timing of the message and placement of the ad. The Forbes people have done a masterful job in targeting their ads, in the sense that a lot of candidates advertise around the six o'clock news, while Forbes is really picking particular shows where he thinks there are independent-minded individuals who would be sympathetic to his message. Clinton is doing very well. For somebody who six months ago people were reading his political obituary, the guy has made a very impressive comeback. He is probably as strong now as he has ever been in his presidency.