Many churches are attracted to Church Mutual by the care and sensitivity that the company brings to the policies, Moreland said. Mail advertising is still good for business, but these days it is solely used to provide leads for sales reps to pursue. The company might send out information to churches or synagogues and ask them to send a card back if they would like a rep to visit them. Church Mutual also gets word out about its insurance through religious magazines, such as Church Business Magazine and Christianity Today. The magazines are usually geared toward clergy or specific religious denominations.
Similar advertisements permeate the Internet market.
Religious conventions are another opportunity to market the company's insurance. Church Mutual sets up booths at about 75 conventions a year at both the regional and national levels. Some conventions are held by specific religious denominations, others by religious associations. Use of this site signifies your agreement to the Terms of Service .