The techniques of market research and planning, competitive analysis, return on investment, financing and budgeting, marketing, staffing and organizational design, quality management, and project planning are emphasized in the development of the new venture. Students demonstrate their ability to structure and complete a major project that identifies and resolves an important management or organizational issue. Students report the results of their efforts in written and oral form. The project may be developed in cooperation with students' current employers or with some organization of their choice, provided there is no conflict of interest. The project is conducted under the direction of an on-site supervisor in cooperation with a faculty advisor.
Students have two semesters to complete the management project.
1996-2001 University of Maryland University College 3501 University Blvd.