She then founded Roper P.R. where, from 1982 to 1984, she handled everything from publicity and marketing campaigns to media relations, special events, seminars, workshops, and speakers bureau programs. Ast later served as vice president of corporate and marketing communications at Mutual of New York until 1997. Most recently, as director of communications at the New York Times Magazine Group, Ast established the office of communications for the company's golf publications. Among the various special events and promotional activities that she organized was the sponsorship of a minority youth golf program endorsed by the Tiger Woods Foundation. The membership encompasses senior executives and other experienced communicators from a wide range of enterprises, as well as young professionals and students of communications.
Success breeds success.
For decades, New York Women in Communications had been steadily awarding thousands of dollars of scholarships to deserving women pursuing studies and careers in communications. Success breeds success. The Foundation opened with a strong financial base to award scholarships and develop programs for women - women starting out and women at transition points in their careers. It's the largest foundation for communications scholarships for women in the tri-state area. It launches at just the right time.