Norm Grey, one of four founders of Creative Circus and now its president, says the school tries to avoid teaching rules and formulas, striving instead to impart real-world lessons. It still kicks them in the face. Over the course of a single 12-week class, each student might work on 300 pitches. Jennifer Laurino, a copywriter, and her partner, art director Charlie D'Attilio, developed about two dozen concepts for Tumi bags during the class Ms. Lear teaches with her husband, Mike. That is, it might make one good ad, but couldn't sustain an entire campaign over months or, better yet, years.
Students say they learn to let go of cliches, bad puns and bad ideas.
He now works at Goodby Silverstein as a copywriter on online stock trading site E-Trade Group's account. Any funny frat guy and his buddies can write one funny ad. You ask them to write more, and they can't do it. Search our database of more than 30,000 entry-level jobs and internships.