Much of the background retains the original font, emphasizing that the revision does not qualitatively change the relationship of the project to the original. The authors are clearly trying to use visual cues for readers even though they are working within the constrained format of a grant application. Even in a text that we would not call visual, visual rhetoric is at work. Visual rhetoric and online Visual rhetoric has been addressed for online documents. . . Online documentation Usability research works to make documentation more accessible to its target audiences.
Writers use the function of the document and the user groups to suggest design choices. . .
Most proceed by example and expect you to copy ideas you like. Function is connected to design, as is navigation, which will ultimately lead to rhetorical considerations. But , the evolving web cultures suggest that 2-D aesthetics won't work to understand web design.