Write down what you want to achieve and how you will measure your success. Other goals can be equally important and could include creating or increasing public awareness, building brand identity, launching new products, and even gathering market research. In today's market, developing partnerships and networking among the attending companies also appears to be a primary goal. Whatever your goals, write them down and devise a plan for how you will measure your performance against those goals. Once you have your schedule, begin to spread the word about where you will be exhibiting and when.
Trade shows provide a great opportunity for cementing relationships with existing clients.
Post your schedule on your Web site. Keep the schedule updated and revised as the year progresses. Include your trade show schedule in any direct mail or catalog mailings as well as on appropriate advertisements. Mail information to registrants in advance, if possible. Some associations release their registration list before the trade show.