For some offers, the phone may work best. For other, mail will be preferred. The biggest advantage of direct marketing is its immediate, measurable results. You never have to guess if an offer is a success. By Phone will be an important resource in your marketing mix.
Telemarketing can intimidate even long-term farmers.
It doesn't have to. When you call prospects, you get to know them in ways that you never can by letter. There's an excitement in this kind of contact. And that excitement can push your business to new heights. You will also find quotes throughout the book.