Modern management techniques will be reviewed and discussed, including references to systems, morale and motivation. Human Resource Management. E. Intensive examination of human resource management functions and strategies within organizations. Planning, staffing, compensation and benefits, performance evaluation, labor relations and legal compliance will be studied, using lecture, case analysis, exercises and simulations. E. A general examination of the marketing process, including channels of marketing, promotional activities, advertising and public relations.
Special attention is given to recent insights into marketing by sociology and psychology.
D. Introduction to professional selling and its importance in today's world economy. Also stressed are professional, legal and ethical standards in the selling process. E. An examination of the legal environment of business through text materials and case study. Particular emphasis is given to the role of law in society, the law of contracts, sales law, the law of negotiable instruments and business organization. Management Accounting for Healthcare Organizations.