No terrestrial broadcaster can say that. But no one is rushing to try it. If an ad agency asks me to target at that level they are asking me to slice a small piece of the piece even smaller. To target like that now I'm going to be shooting something to two people in Cincinnati and eight people in Miami. Though it is only a 2,800 watt station in a little town outside Santa Cruz, CA, KPIG has the tenth largest audience of any Web channel.
Web streaming evangelists have a ready answer to that.
If a local station wants to do this on their own, it's not going to work. But it all gets back to potential. The problem is critical mass. He heard a lot of hype and very few specifics. That's exactly the kind of thing that makes McCarthy of WABC nervous.