Selling to Customers To complete your work on marketing, think about what you want to happen after you get a customer. Your goal is to provide your service, satisfy the customer and put money into the cash register. One-time customers can't do the job. You need repeat customers to build a profitable annual sales volume. When someone returns for your service, it is probably because he or she was satisfied by a previous experience.
Satisfied customers are the best form of advertising.
If you previously decided to work only for cash, take a hard look at your decision. Americans like to buy on credit. Often a credit card, or other system of credit and collections, is needed to attract and hold customers. This is particularly important when they perform services off your premises, and should be considered in planning your property and liability insurance needs. Control and Feedback To make your plan work you will need feedback.