Actions you take now in developing trademarks and establishing the identity of trademarks can make the difference in the value of the goodwill of a company and the staying power of the brand. This section is designed to help you understand the trademark rights available in the U.S. and to help you plan to maximize your trademark benefits by building a defensible brand based on a good trademark. The basic categories protected by US trademark law are trade names , trademarks , service marks , collective marks , certification marks and trade dress . Trademarks are used to describe a product. Service marks describe a service.
Trade dress is a little more confusing than the others.
Trade dress also must identify the product. Privacy Statement . Contact Us . You may customize the values of the above three variables to suit your website. Simply insert your own values between the double-quotes.