Subscribe Ask the Editors Search Entire site Smallbiz Bookstore Msg. Jennifer Baker's line of dolls is meant to do more than entertain children.
Work can provide a lot of personal gratification.
It's important to teach children that work is exciting. This idea is missing from a lot of children's products. Baker initially proposed the line of dolls in 1994 while working for Tyco Toys, but industry executives were unwilling to take a risk on a product they viewed as too unconventional. Baker felt so passionately about her idea, however, that she decided to produce the dolls herself. I wanted to help kids play with dolls the way they really want to.