It is a prestigious medium, enhancing the advertiser's image by its use. Television is intrusive, has impact and is exciting. Television can demonstrate a product or service like no other medium. Television offers limitless creative opportunities. The imagery of television can take advertisers beyond the focus on price and item to develop a sustainable, long-term marketing image.
Television is very cost effective with a low cost per thousand.
Television reaches people in a large geographical area. Television can deliver narrow target audiences, quickly and effectively through the placement of commercials in selected programs. All material contained herein is copyrighted by CHBC Okanagan Valley Television A Division of Global Communications Limited All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.