Gary Poster, with essential assists from Galyn Norwood, Phiroon Phihakendr, Jose Quijada, Pavandeep Kalra.
Small firms turn to e-business service providers to help build Internet storefronts.
Having a more professional site was exactly what Higgins needed to boost her fledgling business. Now shoppers can click on their choices and fill out an order form online. No wonder sales have tripled since she premiered her slick new site. Then test the flexibility and suitability of the templates by building small versions of your site. An orthopedist's site, for example, might feature an area for scheduling or canceling an appointment on the main page.