Build participation Arranging for group viewings of the program in people's homes or a community hall can demonstrate community interest to the station, build support for your local group and spur people to action. Make sure there are no problems. Have the station number handy and call immediately if something goes wrong. Make sure someone is at the contact number the night the program airs to answer questions from viewers, cultivate their interest and recruit some of them to your cause. Get viewers to respond positively as soon as the program is aired.
TV stations like to know they have made a good decision.
Target your audience Identify your target audience and keep them in mind when asking for a timeslot, naming and promoting your program. Build your viewership by involving the community in producing, airing or appearing as guests on the program. Develop a local angle or hook the program to a highly visible news event. If your program goes over well and you are part of a local group, you might want to explore the possibility of producing an ongoing series. Many cable television systems have a community bulletin board or text channel that you can use to announce upcoming events, projects, organizational needs, etc.