The more you pay for a click, the more incentive there is for people to link to you. It's a way of turning cash into flow. You're betting that a visitor that comes to you this way will like what they see and become a regular visitor. You're betting on the stickyness of your template, basically. We think this is the way the web was meant to work.
Stories can live and grow while new information is obtained.
Comments from readers can add new facts and ideas and link to other related stories. It's a micro-payment form of what they already do so well on a much larger scale. We'd like to see flow delivery sites to be paid in real currency, because people who run sites that direct flow, also known as weblogs, need to buy groceries, and for that you need cash. Regardless of whether our approach is better than Vignette's, we're incentivized to make it work. Vignette sells a high-priced content management system for big publishing organizations.