Topics to be studied include merchandising, inventory control, personnel, promotion, and store operation. MK400 Marketing Seminar A seminar examining new concepts in marketing through readings of current literature. MK405 Marketing Research Readings, lectures and discussions based on the application of market research techniques to solve marketing problems. Application of market research techniques and the interpretation of the results of such research. Upon completion of the course, a student will be able to identify the stages of the research process, collect primary and secondary data, do sampling and fieldwork, prepare analysis and presentation, and identify ethical issues in marketing research.
Students gain valuable work experience by applying theoretical knowledge to practical situations.
An internship is generally completed in one semester. To be eligible for an internship a student must meet prerequisites and have a minimum cumulative grade point average of 2.5, permission of the appropriate director, chair, or dean, and permission of the intern director. An independent work course for senior students. Intensive study of some of the phases of the student's major field to be selected with the approval of the Chair of Business Administration under the direction of a faculty member. Written report required for credit.