Students learn the activities accomplished by an in-house advertising department. Introduction to print copywriting emphasizing the needs of local clients. Students research, create, and present mixed-media campaigns.
Students gain the knowledge needed for developing a major fashion retailer's campaign.
A study of methods used to simulate creativity and break through creative blocks. The final development of students' total knowledge of copywriting is challenged. A pivotal subject leading to a thesis and exhibition. A pivotal subject leading to a thesis and exhibition. Students use the computer to produce their graphic design projects.