It is interesting to note that students often rent the video for additional viewings after seeing it in class. This often motivates other students to present rebuttals. This essentially becomes a debate over the issues which demarcate unethical and ethical selling practices. As the students discuss these issues, we compile a list on an overhead transparency. Then, the instructor presents a model of ethics in marketing.
Students are pleased that they have identified salient dimensions of unethical marketing practices.
Also, students can immediately appreciate the connection between ethics theory and practice in real-world settings. All Rights Reserved.