And it must be done in logical sequential order that appears seamless to our readers. However, our circulation departments are not accomplished at using readership as the measurement of success. Therefore, we will need to formulate an equation that makes readership and circulation synonymous. By doing so, we will develop audiences that are desirable for our advertisers. People Growing circulation volume and readership, maintaining operational control and providing excellent customer service are dependent upon having the proper leadership.
Turnover is a part of our business.
The challenge is to properly manage turn-over to be sure the levels of professionalism and performance don't regress when employees leave. To ensure continuity we will work with our circulation executives to identify internal and external talent to fill openings and to provide proper training that ensures high levels of performance and professionalism are maintained. We also will focus on finding new talent via college internships and graduate-school programs, increasing our exposure to new ideas and fostering relationships with possible hires. Finally we plan to continue the successful Circulation Specialist, Sales Manager Development, Customer Service Manager and Circulation Executive Training programs. The explosion of technology is staggering and accelerating.