F.Determine what population you want to reach. The contents of your press release may change based on your target population. G.Once you have a reason to issue a press release, make notes about all the facts that should be included. H.If appropriate, gather statistics and background information to be included in the release. Volunteer Activities Recruit volunteers to develop the list of newspapers, addresses, deadlines, and contact persons.
Volunteers can also type the press release, proof it, and make the appropriate number of copies.
Make sure more than one person proofs the press release before it is mailed. Activities Write the press release using the facts you've gathered in the pre -planning process. Send or hand deliver copies of the press release to others involved in the project or the issue. Make a follow-up call to the paper to make sure the appropriate person received the press release and to ask when it will be published. Be prepared to answer questions or provide more information.