In the same way that you can tell what card game someone is playing by what rules they're using, the computer can tell what kind of site you're at by the rules that govern the site's content. Let's look more closely at what content is, what rules are, and how our products compare the content and the rules. That's really at the heart of next-generation, smart technology. There are different ways of storing, moving around, and showing information. Information can come in the form of pictures, writing, sounds like music or talking, or in a whole number of other ways.
Some media use more than one form of information.
For example, an encyclopedia uses pictures and writing. Web pages use more than one form of information. They usually have text, and sometimes have pictures. And often they'll have sounds, movies, animation, links, or algorithms, and in the future programmers will probably come up with all different kinds of other information to put on the Web. All that stuff is called content.