120 Creative Selling This course examines selling as a career, sales psychology, sales techniques, product analysis, product information, business letters, time management, telemarketing. and customer service. A sales representative simulation , a sales management meeting, business letters, and a telemarketing simulation are utilized. This course is a study of advertising purposes and procedures, covering primarily the point of view of the advertising account manager.
Topics covered include copy preparation, advertising layout, and media analysis.
Law, insurance, marketing and personnel are also covered. Simulation of a new business and the creation of a business plan are major components of this course. Students secure employment in supervised and approved work situations to further their occupational skills, technical competence, and attitudes in an area related to their specialty. Students complete weekly reports and a project related to the specific career interest. A minimum of 150 hours of work experience is required in an individualized training program.