It follows the inverted style and uses short sentences with neutral verbs. Feature style is more versatile, personal and interpretive. Editorials are opinionated exercises in logic. In editorials, both concepts and sentence structure are more complicated. Sports style is easy, analytical and colorful.
Verbs are vivid and descriptions precise.
Advertisement - a message printed in the newspaper in space paid for by the advertiser. Banner - a headline in large type running across the entire width of the page. Box - a small article or headline enclosed by lines to give it visual emphasis. Byline - the name of the writer of the article, usually appearing above the news of feature story. Caption - title or explanatory note above a picture.