The Internet is the largest network of computers ever assembled on the planet. In fact, AltaVista, currently the largest depository of web pages on the Internet, contains over 1 billion pages as of March 21, 2000. This vastness of data has made ranking on the search engines more important than ever before. Research has shown that most people only look at the top 30 listings from a search engine. So, being in these top spots has become essential for a highly successful web site.
Search engines are the least expensive and most effective advertising available for a website.
A common characteristic of today's search engines is that they do not discriminate based on company size. In other words, a small one-man company still has the same chance as one in the Fortune 500 at getting a great ranking on a search engine. This has created a level playing field for the first time in history and has opened an enormous market for search engine promotional services such as those provided by Top-10. A Top-10 ranking in a major search engine such as Yahoo, Lycos, or AltaVista will generate targeted traffic to a web site 24 hours a day. While it doesn't cost anything to register on a Search Engine, simple registration is not enough.