This course involves the study of individual market interactions. Concentrates on the efficient allocation of resources among firms, industries, and consumers. The student will study personal financial management as it applies to budgets, savings, credit, insurance, and investments. Includes real estate fundamentals. The course provides basic working knowledge of Microsoft Excel.
Students learn commands and functions.
This course provides an overview and definition of the free enterprise system. Also covered are other types of economic systems and their respective structures. Topics include the development and history of the free market economic system and the contrast of this system to other economic systems. The basic research concepts and techniques, applications of research findings to formulating marketing policies. Topics covered will include the psychology of selling, telemarketing, and computer technology and its impact on selling.