But there may also be limits to the level of supply-chain collaboration that marketplace operators should expect. The information is available now, we just don't share it for competitive purposes. That's a human issue, a matter of trust, and my feeling is it won't change a lot. Other issues include security and reliability. McCreary says that while he's confident the marketplaces will employ encryption, authentication, and firewall technologies, security is always a concern in Web environments.
Some industries seem content with general online marketplaces that connect buyers and sellers.
The Web enhances collaboration among clients, architects, designers, and contractors, says Charlie Kuffner, VP and northern California division manager. We're involved in each other's business more than ever before. Despite the challenges, analysts say the developments portend change for many businesses as online marketplaces continue to grow in size and number.