The Tech World Wide Web study shows that 84 percent of the people who have been on the system for four or more years have bought items through the Internet as opposed to 54 percent of novices. This is less of a problem for experts whose number one reason for not using the Internet to shop is that they can't judge the quality of the product. Catalogues tackled this problem by producing great photos with descriptions of their products years ago. They also let consumers return unwanted items at no cost. Creators of web sites can take some lessons from this and produce better photos and details on products being offered.
Slowness is also the number one technical concern of all users.
This is not surprising because the experts have a lot less patience than novices in general. Georgia Tech's World Wide Web Study is produced twice a year by the Graphics, Visualization and Usability Center, which is housed in Tech's College of Computing. The World Wide Web Survey Council of corporate donors provided partial funding for the project. The term Internet users in the above information refers to the 10,000 respondents who participated in the GVU World Wide Web Survey.