They can be organized to increase the much sought after feedback. Then you can establish a dialog with them and move on to next steps. A dynamic website enables you to publish timely information. A website can justify its cost many times over if it's kept up to date. It can be very cost-efficient compared to traditional ways of distributing the same information.
Some web designers act as if websites consist of attractive pages only.
HTML is a simple language, as you can see from our examples . HTML is also a bit tedious to write, so many programs have been written to reduce the editing tedium. Even carefully designed pages are as static as a brochure. Clients change content by paying designers to do it or learn HTML and do it themselves. Pages not kept up to date will become relatively useless fast.