The fulfillment house then sends, free of charge, information in the form of letters, brochures, video tapes and product samples. As many as five or six mailings may be sent the lead, attempting to induce an order. The advertiser may follow up a lead, additionally or exclusively, with outbound telemarketing. Editing analog video in a linear fashion, adding one image after another into a long string of video cuts. The plastic allows for special, soft lighting effects from beneath and behind the product.
Some cable systems sell infomercial time on their local access channel.
A type of broadcast station with a very low power signal that limits the broadcast radius to less than 5 miles. The FCC began selling LPTV in the early '80's but few have gone on the air and fewer still are significantly profitable. Similar to cable local access infomercial time.