This requires relentless usability testing. You must expect to find flaws with your site . It is expected that user-centered principles are central components of growth projections, marketing campaigns, user support, and so on. Usability must ooze out of your company. You must begin immediately to sell usability to your organization if is not a major concern in your organization.
Usability saves money, lowers costs, and usually decreases development lifecycles.
For Web sites, these things are of great importance. Realize that growth and maintenance can eat up much more money than initial site development. Under certain circumstances, it will be in your best interest to join forces with your enemies. You want growth. If you orchestrate things appropriately, the growth of your Web site can be augmented by the growth of your competitors' sites .