Automation helps streamline the incorporation of different types of gifts into these campaigns, including credit card donations, payroll deduction, appreciated stock, matching gifts, and volunteer opportunities. Technology not only helps increase the process's efficiency, but it also provides a way for nonprofits to deliver more in-depth information about their missions and services. Workplace giving programs have traditionally provided nonprofit organizations with a low-cost way to receive donations. Nonprofit groups also gain increased exposure to the largest, most active group of online donors in a new way. Previously in workplace giving campaigns, nonprofit organizations were typically only able to submit 25-word descriptions about themselves that were included in paper catalogs distributed to employees.
Technology helps to change that.
Now, organizations can feature in-depth information about their mission and services, including space to include pictures and stories, which are featured in online, interactive catalogs. By presenting meaningful information about their activities, nonprofit organizations can foster stronger interest, engagement, and bonding with contributors. The accomplishments and stories that nonprofits have to tell are extremely compelling. This automated system allows nonprofit groups to communicate with employees right at the time they are making a decision to give. In the dozens of Fortune 1000 company and United Way workplace campaigns that our company works with, for example, it's been demonstrated that nonprofit organizations which include more descriptive information attract more attention and receive larger gifts.