Gangsta rap is urban music which reflects its environment. While I would expect most young adults to know the alternative rock bands Nirvana and the Smashing Pumpkins by name, I would expect less to know the rap groups Above the Law and the Geto Boys. Sadrock Sadrock is a subset of alternative rock. Radio stations, performance venues, fanzines, as well as small independent record labels all supported the scene. Alternative rock began as the antithesis of the mainstream pop and heavy metal music that ruled the radio, MTV, and popular press throughout the 1980s.
Untapped markets mean untapped sources of revenue.
Because to rap means to talk, gangsta rap songs are generally more lyrically dense than sadrock songs. The gangstas may be talking to themselves, their people, or society as a whole. But we should not assume that sadrock lyrics are any less important due to their brevity. White males typically possess a broader public space in which to articulate themselves. But considering the content of the sadrockers' lyrics, their articulations would not be well-received by their social network.