Partnership Opportunities Recent Press Top Search Engine Rankings Everyone wants to see their business have great placement in the major engines. However, the path to get in the best position is sometimes a difficult one.
Search engines use their own method to index and score web sites.
They weigh factors such as a page's keywords and links in order to rank the pages in their search results. One engine may find the most important factor to be keywords in the title. If this is the case and the only place you have your keyword is in the meta's then you are going to lose your chance in having good positioning. Because search engines weigh certain factors differently, they all contain different web pages. Since you do not know which specific engines people prefer, it is important to try and have the best position in as many engines as possible.