Plans, develops and implements external communications strategies working with all segments of the university community. Develops the media outreach section of the biennial legislative communications plan. Builds and maintains relationships with campus and community media representatives, ensuring consistent and accurate media coverage for the University. Performs other job-related duties as required. Work Complexity Complexity Requires a broad knowledge of principles and practices within a professional field.
Work is very nonstandardized and widely varied, involving many complex and significant variables.
Job may require recertification or continuing education. Exercises discretion and independent judgement in comparing and recommending numerous solutions. Problems may be atypical within the unit. Analytical ability and inductive thinking are required in extensively adapting policies, procedures and methods to fit unusual or complex situation. Impact of Decisions Inside Department Major.