Table of Contents 1. My Epinions 3. Fatbrain's eMatter Spam 4. How Programmers Stole the Web 5.
Usability is about making things easy.
You want your web site to be easy to get to, and easy to use. Unfortunately, many web sites make it hard for people. I also explain why this practice is a bad idea, and I have some interesting data to back up my opinions. It is built on a kind of word of mouth architecture. I tell you about a review, you review it, and then you tell other folks.