They tend to talk to their friends and accept rumors and tips instead of doing their research. But women learn the principles quickly. There is some evidence, too, that women approach investing differently. But I think women are more well-rounded. We look at all the aspects of a company.
Women also look at the human side of things.
And, according to some women investors, they use more common sense. They get charged up about something and they buy it. The story of how Saundra Williams came to join a club is typical. A decade ago, with a master's degree fresh in hand, she was working at a full-time day job at Northern Telecom, teaching college calculus courses in the evenings and thinking about completing her doctorate in education. At about the same time, the mother of one of her students invited her to a meeting to set up an investment club.