The measures to implement the programme, the targets to be set and the deadlines for their achievement should not be invented or imposed. Rather, they must be defined in close collaboration with the stakeholders in the different sectors involved. The objective is to achieve real results in terms of environmental improvement. Only stakeholders can deliver these improvements. Only through involvement and ownership in addition to legislation and other instruments can this happen.
Sustainable development starts in our heads.
It is about the enlightened economic interests of companies and the economy as a whole, and of course of everybody as a consumer. It is also about the responsibility that we have towards society and towards future generations. And it is about a vision about what world we want to live in.