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Some people get sympathy pains when they're around pregnant women.
But after a patent search, countless conversations with pregnant women and tons of research, Turner found there wasn't. It was the most ridiculous-looking thing I'd ever seen, but it worked. One of my pregnant friends wore it, and she loved it. So, prototype in hand, Turner approached Basic Comfort, which in 1991 was a fledgling baby-products firm seeking new ideas. At its peak, the Bellybra was sold in more than 200 retail outlets nationwide.