Industry boundaries are going away. Product must be thought about in new ways. Companies need to think of how to make money on its information not just hard product. Communications and Process are Core Assets. The ability to have and maintain a superior business process is key.
Web sites can become a product, or provide process.
Pull Publishing aimed at the market of 1 produces customer loyalty Unit price of content will fall Products companies will become information services companies as well. Information becomes part of the product, not just an add-on. Peter sees database enabled web sites as the trend of the future. Since HTML is a competing solution with market advantage, XML must make a difference in process and product improvement . Secondly, XML tools must be in place quickly.