A seamstress doesn't just sew clothing. She could offer custom slipcovers to revitalize old furniture at a fraction of the cost of buying something new. She could also offer draperies, pillows, and slipcovers for different seasons. On her Web site, she could show images of what she's done for other customers. Through the Web, this is all possible.
Timeliness is of utmost importance.
Give actual examples of how you've saved clients time and money by being available when others are not. Talk up the qualities that make your business important to clients. Use a small video clip on the Web to show a product in action. You can even use this idea off-line. A home repair expert we know created a postcard campaign that was truly educational and profitable.