Limit the number of points you want to make and keep them simple. Organize your thoughts and ideas, perhaps by writing them down, before you speak to an interviewer. Stay as calm and focused as you can. Remember that you will be given a very small amount of air time. That means that the more you say, the less control you will have over what portion of an interview the media will play.
Short answers are more likely to be used than long, drawn-out answers.
Also, if you try to cover too much, you may find that your most important points are left out of the story. Make your child real by sharing stories that show his or her wit, interests, and other endearing qualities. If you personalize your plea by showing favorite toys, telling short anecdotes, and airing representative videotapes of your child, people are more apt to listen and remember and to feel they have a reason to care about your plight. However, don't loan any original items to the media, because you may not get them back. Always label your child's pictures, videos, and possessions.