I have seen salespeople hawking cars, insurance, lawn care, food, religion, politics, and morality in precisely the same way. Some of the practitioners even acknowledge this fact. While I admit that these methods are practical and successful, I still think that there is something intrinsically immoral about pressuring someone into denying his or her own view of the world in favor of your own. Furthermore, I believe that the treatment of ideas as merchandise does irreparable damage to the ideas themselves. In order to sell, one must package.
Successful marketing means simplification because complex thought is difficult to relate.
All inconsistencies must be eliminated even if it means losing the original spirit of one's ethical impulse. Complexity opens oneself up to question, to debate, to internal contradictions. A salesperson cannot tolerate this kind of vulnerability because it causes inefficiency in the transmission of ideas. This is not an essay, because I think the genre of rhetoric has done much to unnecessarily polarize the debate over abortion. Rhetoric seeks to deny the importance or even the reality of another's perspective.