As part of the cross-branding effort, Redbook is the first women's magazine to place the Web site URL on every page of the publication. Additionally, discounted subscriptions to the print version of the magazine are available on the Redbook site. Through extensive cross promotion in both mediums, Redbook magazine and the Redbook Web site will create a continuous and complementary relationship for the reader. Unlike other magazine initiatives, this is not a rehash of the magazine online, but instead a complete expression of a powerful brand using an interactive voice. The essence of the Redbook theme of balancing career, family and personal time is now alive on the Web.
Visitors can create a custom workout plan based on how much, or little time they have.
Readers can also check-out this week s most embarrassing question and submit one of their own. About Redbook Redbook is published by Hearst Magazines, a unit of The Hearst Corporation, and the world's largest publisher of monthly magazines, with 16 U.S. titles and 97 international editions distributed in more than 100 countries. Of these, Hearst publishes nine monthly magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited. The network is comprised of more than 90,000 pages of content organized into 20 topical channels, including career, entertainment, family, health, home, horoscopes, technology and Internet, and pregnancy. This announcement may contain forward looking statements about our revenues, earnings, margins, and other future plans and objectives.