Traditionally, the business world has held a suspicious eye toward technology. Let someone else experiment and make the mistakes, and then we'll leapfrog them with the latest and the greatest. But eCommerce is different. It's enabled by technology, but it involves much, much more. It requires fundamental change in strategic direction, reinvention of business processes, new organizational roles and responsibilities and perhaps a change of culture.
Technology is no longer just about automation and cost reduction .
It's about information on customers, competitors, suppliers, and partners, and how that information provides competitive advantage in attracting, expanding and retaining customers Understanding Internet's impact on business strategy and the global marketplace, and its effect on business culture, organization, and processes not so obvious. Internet is forcing a change in companies from the inside out by cultivating an extended enterprise and a more open, forward-looking corporate culture, and by transforming the social structure from the traditional hierarchical chain of command to a more collaborative environment Companies need to look beyond their traditional boundaries. The Internet is changing the rules of business more rapidly than most of us can fully perceive. The speed of change in the Internet Commerce marketplace is having a detrimental impact on companies' ability to mainstream many of the new innovations The sudden growth of the Internet has only just begun to open new vistas for improving the business. Customers are demanding lower prices with more services.