Tough times demand imaginative marketing strategies in the search for new customers.
The supermarket chain, Sainsbury, which has recently reported disappointing results, is promising extra funding for schools when parents collect shopping vouchers at it's stores. But it's not just parents the advertisers are after. What better way of promoting a brand name than making it familiar to children - as young as five. Teachers are being bombarded with free educational material, sponsored by household names like McDonald's or sega . Jane Renton investigates whether companies are contributing to the curriculum or just harnessing the pester power of kids.