In order for this approach to have any validity at all, it is critical that the actual effort of creating the web site should be invisible, or at least barely visible. That is, one's attention should be on the message and not on the medium. This particular paper is being composed on a word processor. I am almost unaware of that fact, since I am so accustomed to typing and saving files. I am only using the most rudimentary of the options available to me, and I can focus on trying to express myself.
Similar comments apply to web authoring.
The software I use is sufficiently familiar to me, and sufficiently easy to use, that I can focus on what I am trying to say. This is a relatively new state of affairs, both for the state of the art of web authoring software as well as for myself. The body of this paper lies elsewhere. That is, it consists of the content embodied in the three web sites that were created while reading the three novels alluded to previously. If someone else were to attempt the same books with the same approach, I would assume that the result would be different again.