Information Week Tools provided by Innovative Systems Inc. to evaluate and benchmark your customer data quality against other companies' by industry, best and worst cases. This paper examines best industry practices related to collecting, organizing, and publishing knowledge to deliver superior customer service. Customers are the driving force behind a service organization. Companies truly practicing CRM use customers as guides in implementing the best possible service. Hard measures can only detect problems once they have impacted a company and its bottom line.
Soft measures are customers' feelings and opinions.
By listening to customers, a business can be a step ahead of technology indicators. Informationweek Businesses are using IT to identify high-yield clients and formulating new strategies for dealing with those that aren't. Talk with other experts from around the world and get answers to all your CRM-related questions. Become an expert and answer questions targeted towards a specific category. Become an Expert for this site.