Brochures Brochure Information Using standard formats, typefaces, and paper for brochures makes all publications, from stationery and business cards to curricular catalogs to brochures, companion pieces. They need to express high academic standards and economic, efficient use of resources. Use of direct-mail brochures is an inexpensive way to communicate personally with large numbers of people and to inspire them to action.
Successful publications provide compelling motivation and promote ease of response.
Both are based on the same grid system used for the stationery program to provide consistency as well as adaptability for a wide range of uses. Type Specifications Brochures follow the type hierarchy given under Typefaces . Type is condensed 95 percent and is flush left, ragged right, unless otherwise specified. All leading is specified baseline to baseline. Copy is double spaced between paragraphs and sections.