CustomContent lets the Web client create custom filters. These filters stream news, features, and graphics specifically targeted to the site, intranet, or database. This enables the Web client to match the exact profile of its customers and receive content in the format the client chooses. ScreamingMedia uses its own SiteWare software to link content providers and Web sites. Content providers use SiteWare to harvest and send their news feeds to ScreamingMedia servers.
Web sites use it to integrate a custom-filtered selection of stories into their sites.
The selection is updated continuously and in real time. Customers can use the Editor's Desk feature of SiteWare to review content and choose which items to put on the site, or they can simply let the content pass through directly to the site. Once customers choose content, it's automatically coded and integrated into the site. Streaming video represents a significant growth opportunity, according to ScreamingMedia CEO Kevin Clark. Customer demand for integrating video into Web sites is like a giant tidal wave heading for the beach.