The front page of the parody describes a magazine which would, as the real Talk's silly advance materials promise to, appeal to a vacuous gaggle of gossiping morons who mistake themselves for progressive sophisticates. It is a biting satire of New York's liberal media establishment. Talk is astronauts and kremlinologists, people who read the New York Times Book Review but don't actually read books. Talk is civilians who've slept with celebrities. Talk is celebrities who have died.
Talk is celebrities who are more interesting than other celebrities who have died.
The site has a seductively professional layout, and includes the Talk logo. Within hours of Drudge Report mention, Miramax lawyers logged on and were apparently unamused. They sent a threatening fax to Earthlink, the internet service provider which was hosting the site. The letter claimed the fake zine's logo was a rip-off of the real thing, and thus a violation of trademark law. Miramax demanded the site be taken down.