When providing us with electronic files, negatives or camera-ready art, please remember to supply a message side and a reply side. Proofs Required for all ads. Color proofs or black and white laser proofs must match electronic file or film. Matchprints are preferred for film proofs. If a proof is not supplied we can not ensure accuracy, consistency of exposure, dot gain or tonal reproduction.
Some advertisers choose to use both sides for advertising purposes.
The Post Office also mandates the address to appear in all capital letters, with no punctuation. Let Us Create Your Reply Side Our familiarity with these requirements and regulations allows us to offer creation of a reply side at no additional cost to you . Postage is paid by the person returning the card. A permit is not required. However, the complete zip, barcode and FIM must be supplied.