Sites often depend on advertising.
What the owners of the site can do is go to their sponsors and say 10,000 people a week will be exposed to your advertising. Oftentimes, a single porn site can be accessed by 30 to 40 different web addresses. Indeed, Web Dream Inc., operator of the porn site to which Nairda's address links, pays Nairda Entertainment a commission for each hit, said Web Dream employee Anthony Kay. The flood of people rushing to snap up Internet addresses in recent years leads trademark attorneys and analysts to believe that the wave of disputes may have crested. Most trademark-savvy companies have either addressed the issue or let it die, and there is a dearth of unclaimed names remaining, said Evan Neufield, a senior analyst at Jupiter Communications.