Sales reps are the legs, voice, eyes, and ears of a company.
If a company is fortunate, reps are also the heart and soul. Reps are one of the most important assets a company has, and should be regarded in high esteem. Others are independents who contract to sell products from several different companies. Still others work for rep agencies. Generally, the bigger the company and the more product lines it manufacturers, the more likely it will have its own staff of reps.