A typical three-point lighting kit with a soft light will be able to handle many situations. Web video lighting concepts are simple, but mastering them is complex. Framing and backgrounds Web video is small. It isn't a Cinemascope viewing experience. Web video is viewed on at small size, so you'll want to shoot as many close-ups as possible.
Tight shots let viewers recognize the faces and objects they are being shown.
So, in most of your shots, keep the camera tight on your subject. Because a Web video frame is so small, lower-third titles require a greater percentage of the screen's real estate. During shoots, make sure to frame your shot in such a way that there's room for big lower-thirds below your head shots. This requirement can make it hard to frame a shot the way you want to. Along with framing your shots, you need to consider your background.