On the other hand, there are programmes targeted to children with subjects and issues of direct relevance and concerns of children. Children are also most honest and straight forward viewers. They will be quick to openly indicate their displeasure and reject a particular programme just as they would lap up a programme. Children's programme have to be entertaining' in its broadest sense. Al1 children's programmes need not have messages.
Wholesome entertainment can be an enriching experience for the child.
Television is a small minuscule part of the totality of social and family environmental reality and existence. The impact of television, therefore, will always be circumscribed by this fact. The extent of contribution of television to non-formal education will be dependent upon several factors. However, the overall penetration in rural areas is estimated at about 10 to 12 per cent. This means that while the theoretical coverage of the TV signal is nearly 100 per cent, the actual access of television programmes is still limited.