Trunk signage runs 14 by 36 inches and is often sold in a package with tops. Illuminated trunks are Taxi Tops' newest innovation and will be rolled out in Las Vegas within the next two weeks. Wraps and partial wraps are available in some markets. Availability is related to local restrictions. Wraps have been huge in San Francisco and Boston and are just becoming available in other cities like D.C., DiToro says.
Window stickers are available in some markets and are usually coordinated with tops.
We ve done those for many tech clients, DiToro says. Three-dimensional signs are also available. During the last Super Bowl down here in New Orleans, what we did for Miller Lite was to bolt ice chests with lights inside to the top of our cabs with their logo on the side and then drive down the street. They looked as if someone had left an ice chest on top the cab and people would run down the street after them yelling, says Medallion Taxi Media COO Mary Pat Holt. Then they had a trunk sign saying Follow me to the Mardi party.