Although the concept of advertisers targeting a teen market is widely used, it has drawn a certain amount of criticism. The most widely known controversy concerning advertisements and teenagers involves the tobacco industry. Tobacco companies such as R.J. Reynolds have been under attack by the government, as well as, the public for their advertisements that many say target a young audience. Although the tobacco industry denies targeting teen consumers, there is overwhelming evidence of the brand consciousness of most young people. Cigarette ads have historically tried to glamorize the habit of smoking.
Teenagers are a powerful market for many companies.
They have tremendous influence on their generation, as well as, other generations and their ability to set trends and styles is a priceless commodity for most advertisers. However, they are also an extremely fragile market to penetrate. However, advertisers also must maintain a certain amount of responsibility for the influences they place on the teen market . Bibliography Benezera, Karen. Sprite Aims CDs at Teens for Summer.