According to its website, the National Association for College Admission Counseling is an education association of secondary school counselors, college and university admission officers and counselors and related individuals who work with students as they make the transition from high school to post-secondary education. The school counselor and the college admission counselor are most often the primary sources of information about the transition process and, as a result, are uniquely aware of the concerns held by the people they serve.
Users can search for certificates, associate, transfer, bachelor and graduate-professional programs.
Search results indicate the type of institution and enrollment and link to profile pages with program keywords admission and contact information. Search terms are highlighted in context. Embark is a useful site that assists students in choosing colleges, making applications on-line, and in exploring financial aid opportunities. Educaid, a First Union Company, is interested in assisting students with finding financial aid for undergraduate schools. It may be of interest to college counselors for a variety of reasons, not the least of which are programs for financial aid evenings and weekends with students and parents.