A short film is produced through team effort. 3 credit hours. Study of communication as social influence. Analysis of theories of attitude change. The use and effects of compliance-gaining strategies in interpersonal, public and mass communication contexts.
Students develop, present and analyze persuasive messages.
3 credit hours. Acquaints students with the nature of communication inquiry. Theories of communication effects are surveyed. Research methodologies relevant to advertising, journalism, broadcast media, public relations, and organizational communication settings are examined. 3 credit hours.