Emphasizes the role of a marketer as the organization's decision maker. This course is designed to address the challenges of marketing in a rapidly changing environment. Emphasis is placed on analyzing the internal and external marketing environments to extract useful information from raw marketing data. Students will learn to apply knowledge and concepts of marketing, such as product differentiation, market segmentation, and marketing research, in the development of a marketing plan. Through the use of case analysis and computer simulation, students experience firsthand the complexity of making detailed marketing decisions in a competively dynamic environment.
Students assume responsibility for making decisions regarding prices, distribution.
Emphasis is placed an integrating marketing research, corporate resources, and industry characteristics to respond to today's problems and to anticipate future problems and opportunities. All individual research projects are reviewed by three faculty members from two different disciplines. Composition ENG 200 Composition MATH 111 Coll. Business Calculus FS 100 Freshman Seminar CS 150 Micro Comp. BUS 150 Fundamentals of Bus.