The Organizational Communication concentration is designed for students whose careers will benefit from an understanding of the communication processes that occur within organizational contexts. Students explore both the theory and practice of organizational communication. The Communication and Public Advocacy concentration is designed for those students desiring a well-developed background in the use, theory, construction and analysis of public messages. The course of study provides training in individual public communication skills and provides a foundation for the analysis and evaluation of advocacy discourse. The Public Relations concentration is designed to provide students with a general background in public relations.
Students examine both the theory and practice of public relations.
All students must complete 18 hours of related course work excluding any courses applied to Core Requirements or to the student's chosen concentration. Related course work must be approved by the major adviser. An approved second major or a minor may be used to satisfy this requirement. Additional electives are possible with prior approval. A maximum of six hours of electives may be cross-applied between tracks for students pursuing double minors.