In fact, the opposite is the case. The more readers visit a website, the more valuable the site becomes. In part because of the above, the very idea of a website being updated quarterly or monthly sounds strange. In reality, websites tend to be updated continuously, as information flows in, and not according to production schedules. Forward-looking unions are already allowing the updating of sites by a wide range of individuals, each working in their own field, rather than being dependent upon a single webmaster or a small staff, as was the case when unions first set up sites.
Websites allow a much greater degree of reader involvement than magazines.
The best a magazine can offer is a letters to the editor column, often limited by space, with letters appearing long after the articles they refer to have been forgotten. The web allows instant responses, published automatically, and the possibility of exchanges between readers and other readers as well as between readers and those who produce the magazine. When a teacher visits her union's website, it should be able to recognize who she is, and should deliver to her a specially constructed page filled with information which she will find useful some of which she may have chosen herself. At the very least, websites should take into account that people speak different languages and live in different regions and should be able to deliver different content to meet different needs. They will be rich in content and links, with much more information than that currently delivered in print publications.