Newspaper and magazine advertising is most commonly used and French language papers have the most significant readership. In addition, several local industry groups publish specialized trade and industry journals. The most common advertisement is the 30 second spot. Radio advertising has proven very effective and next to newspapers is the medium of choice for most consumer goods advertising. Direct mail is also becoming more common and a new firm now offers aerial-banner advertising.
Street posters offer an important advertising medium for consumer goods in Morocco.
Fast moving consumer product companies sometimes use sound trucks to advertise, particularly in remote areas. In most cases prices are freely determined by the market and there is little government involvement in price controls except for staple commodities such as gasoline, vegetable oil, sugar and subsidized flour. Currently, vegetable oil, sugar, and a limited quantity of flour are subsidized at the retail level to make them affordable to the low income population. While the GOM policy is to phase out the retail subsidies, it may take a few years to do so because of the impact any abrupt price changes in sugar, vegetable oil, and flour might have on social stability. The GOM is also expected soon to announce the abolishment of the laws that preset the local retail prices for vegetable oil, sugar and standard flour.