In recent years I have observed the volatility of the marketplace, the future of advertising, and by extension, my own career. Quite simply, my income would cease. I began to feel very vulnerable, and recognized the need to put a contingency plan together. I thought for a long time about starting my own business but the investment and risk was too high for my comfort level. Besides it was difficult to know with any certainty what kind of business to start.
Trends seem to be changing all too quickly.
I had often read about both in business magazines, and was sufficiently interested to do some further research on them. However, I was undecided, they seemed intangible at the time. My thoughts going around and around, I spent too much time thinking. My indecision and confusion leading me to that deadly realm of procrastination. Philosophically there is nothing wrong with that, but if you have the desire and want to be successful you must also have a plan, and goals.