For most industries, E-Commerce is the latest sales and marketing channel which businesses must incorporate into their overall plans. Keep up with technology, but remain onboard the ship. After we get our E-Commerce site up and running, we'll start getting tons of new orders Hold off on the hiring spree just yet. Getting an E-Commerce site up and running is just the first step. Now you've got to draw traffic to your site.
Web marketing is difficult and it can take quite awhile to obtain positive results.
We've launched E-Commerce sites that started logging orders in the first few hours. Other sites have gone months before their first order. However, an E-Commerce site is a valuable asset beyond just its ability to generate new orders. Just having an E-Commerce site puts you way ahead of your competitors who don't. An E-Commerce site serves as a valuable marketing tool, announcing to customers that you're on the leading edge of technology.