SDSU has grown and changed with its community, and has always directed its resources to meet the needs of the region. Responding to those needs, SDSU has accelerated its drive to update technology and research equipment, to develop new programs and scholarships, to recruit the best faculty and to provide better teaching facilities. State funding alone cannot sustain the level of excellence now demanded by students, faculty, professionals, and industries in the community. Everyone in the regional community has a high stake in SDSU's growth and success, and is a natural partner in the effort to build the quality and prestige of its largest university. The costs of running a major university are on the rise.
Technological changes necessitate constant upgrading of information systems and equipment.
Rapid changes in industry and the economy create new professions and transform old ones. Recruitment of top-notch faculty requires salaries that are not provided for in the SDSU pay scale. Outdated buildings must be replaced or renovated, and construction costs have risen significantly in the past 5 years. The remainder of the university's budget must be met with sponsored research, university enterprises, real estate investments, and most importantly, private gifts. People give to higher education because they believe in an institution.