It is a format that truly reaches beyond the demographic it targets, in both older and younger directions. The area is home to over 100,000 permanent residents and is located sixty miles from both Albany and Binghamton. A.O. Fox Memorial Hospital Scotch Valley Ski Center Local and regional manufacturing, retail and financial combine with the aforementioned institutions to provide a very stable economic base. Unemployment in the area consistently ranks below New York State and United States averages. The economy is virtually recession proof.
Tourism has a dramatic impact on the area.
The National Baseball Hall Of Fame attracts a half million visitors who spread to the region's many tourism attractions. Scotch Valley Ski Center draws thousands of local and out of the area skiers annually. WSRK as the regions dominant media is the perfect vehicle for marketing to this exciting area.