Your coverage has helped to give you an image of stability, creativity and credibility. Use it to your best advantage. Linking your Web site to online articles is also easy and effective. And don't hesitate to talk up your success when lobbying for support. Investors, for example, are always happy to talk with a company that is already shining in the public eye.
Visibility also attracts companies seeking partners and acquisitions.
The Netsation story, for example, ends on an uplifting note.