The checkout stand should be placed so that it can be seen from the parking lot and will serve as the hub of business transactions. This is also the place to have tie-in items, like recipes, drinks, baked goods, crafts, and gift certificates. Optional facilities can increase the customer services that the PYO operation provides and also increase the goodwill of the firm. The facilities could help differentiate one PYO from another and increase the competitive edge. Some such facilities are play areas for children, designated picking areas for children, and picnic tables.
Some growers charge half the retail price, others charge slightly over the wholesale market price.
In arriving at a price, don t ignore marketing costs. The simplest method for calculating prices is to sell by volume. Pricing by weight, however, can eliminate the problem of containers being over-filled by consumers, but this system requires more time and labor. Count pricing may also work for some large items. The price per item should be rounded to the nearest nickel or dime to make pricing easier for everyone.