WWF's home videos are often ranked number 1. WWF is one of the first businesses outside of pornography to make a profit on the Internet by offering live video streaming for downloading to home computers. Wrestling is big business. Business profits come from advertising, live ticket sales, pay per views, CDs, toys, restaurant, Internet.
Wrestling delivers a prime target market to advertisers of males ages twelve to thirty-four.
Shows have been noted to be heavy with commercials, with one segment totaling 103 commercials in two hours. In the Indiana University's study, the average time of a two-hour telecast devoted to actual wrestling was 36 minutes. The winning formula appears to be sex and violence. With the American Academy of Pediatrics supporting research that links television violence with increased fear and aggression in children, the question for parents and caretakers is whether these wrestling shows are appropriate for young viewers. However, young children often cannot tell the difference between fantasy and reality.