Doing what is right for our shareholders and doing what is right for the environment, for society at the same time, is just good business. Neither is a sacrifice both are opportunities. What Next The pace of change is not slowing. Our shareholders and society may quickly say thank you for yesterday, but the dialog with both quickly and appropriately shifts to what will you do next. Yesterday is history.
Tomorrow is the future.
We see three emerging trends that will provide new opportunities for companies who see sustainable growth and shareholder value as truly integrated. In the last several decades, the role of a company in society has emerged to be something more than providing goods and services and paying taxes. During the 1960s, the civil rights movement ushered in an expectation about equal treatment of people of color. The 1970s saw the rise of women's rights. The 1980s and 1990s created new expectations about treatment of the environment.