Specialisations Students undertake five 10 credit point subjects from their areas of specialisation. Advertising Bond's Advertising program has a commitment to both its students and the industry to provide candidates of the highest professional competence and expertise. The rigorous coursework syllabus combined with a research project serves as a strong foundation for students' professional portfolios. Advanced Facilitation of Group Process Advertising Communication in Organisations Integrated Marketing Communication Internet Campaigns Corporate Communication Specialization in Corporate Communication provides a career path for graduates in positions as Internal or External Commination Managers and consultants in large Corporations in both the public and private sectors. Graduates will work as internal communication specialists and managers or consultants in public and private corporations, in banks, in large legal and accounting firms, in local, state and commonwealth governments, for political organisations, in professional associations and for politicians and public figures.
Students choose subjects which fit their individual ambitions.
These subjects are designed to provide access to a variety of opportunities in diverse media industries. Having a broad understanding of the media creates opportunities for students who may apply for jobs in more than one area of the media. These subjects allow students to gain insight into Australian and international media businesses, trends, theories and practices. It focuses upon developing strategic communication skills required to develop senior management expertise. With an emphasis on communication management and research, the degree also provides in-depth coverage of specialist areas necessary for professional public relations management.