They are usually less expensive to attend. Smaller shows require less expenditures for show marketing because the audience is usually smaller. This is a much more comfortable venue for your staff and will enable them to spend more time getting to know prospects. Smaller shows also often provide an opportunity for exhibitors to sponsor or share in sponsoring receptions or hospitality suites. A recent survey by Sales and Marketing Management Magazine reports that hospitality suites do open the door to sales.
Smaller shows provide a good opportunity to let clients mingle with top management.
Most clients want to know who makes the decisions in the firm. Companies whose suites lack food and drink are perceived as cheap. No one wants to work with a company that cuts corners. Thousands of trade shows are offered throughout the world. While many reputable overseas shows are sponsored in part by the U.S. Department of Commerce, there are numerous private sector organizations that also sponsor quality shows.