One of the more popular items is event feeds the user can customize from a wide array of interests. A calendaring service provides a highly desirable audience because its users are being targeted based on events in their lives that the calendar is reminding them of. This user base is also more capable of increasing in quality through contests, rewards, discounts, promotions, etc. It also has capabilities of capturing and mining this data registration as well as user preferences while continuing to maintain the user s privacy. There s no other way of putting it more simply than that calendaring promotes stickiness because calendar users must return to the site to access their calendar, whether that be on a daily, weekly or monthly basis.
Viral marketing enables growth of new visitors.
Each of the calendar services have various means of promoting viral marketing, an example of which can be found via users appointment requests. In addition to this, calendar users continuously are being encouraged to invite others to join the calendar service via contest opportunities. Of course, the one thing that everything boils down to these days is clicks. Calendaring provides the necessary motivation for higher click-throughs. If the user is being reminded of an event such as Mother s Day and views an advertisement for a gift that can prove to be a unique present for that user s mother, there s an obvious potential that this user will be motivated to make this purchase.