We are convinced that we are not doing an adequate job in this area. We presently have at least two good options available. The Gleaner , for many years, has been our primary source of promotion. Twelve issues are printed and mailed to our subscribers each year. We believe it would be better to reduce the number of yearly issues to six, but increase the size of each issue from 32 to 48 pages.
Videos provide another option.
Videos produced, edited, and distributed from the missions office provide another excellent opportunity to communicate the message to our churches. However, both of these options lack one common ingredient. We need to secure an individual to provide creative thinking to help format a new Gleaner and to edit scripts plus provide planning regarding video promotion. By restructuring how we spend our promotional funds we can pay the cost of an additional staff person. In addition, funds spent in promotion are usually funds well spent in that they provide increased support.