The author, John, has made a point of emphasizing an element's importance by its placement on the page. The eye moves across a page from left to right, top to bottom. Thus, elements that are closer to the left and top are perceived as being more important. That's why I made such a deal of John's placing the headings in an order where the far left is most important. Notice the weather is on the left-hand side.
Weather is pretty important.
I might get that higher, but I think you can see my point. There is a blatant thought process here. John has taken the newspaper stereotype and applied it to the Web with some success. Corp. All Rights Reserved.