Today, direct marketing is one of the leading forces in modern marketing. It is used by giant corporations and small companies alike to market more efficiently and build enduring customer relationships. The center offers noncredit courses for professional training, which students may take to meet their needs or to earn a certificate, and a Master of Science program in direct marketing communications to prepare the next generation of leaders in this dynamic and growing field. It uses the perspective of history to examine today's market and tomorrow's trends. Included are pro and amateur sports, college marketing, the Olympics and the NCAA, television and radio, corporate programs, and cause-related marketing.
Students create a term marketing plan.
Success in publicizing sports requires special public relations skills. The course is designed for those already in the field as well as those considering specializing in this area. Guest speakers from the sports media, television industry, and sports teams. An introduction to the nature, scope, functions, and importance of public relations. Emphasis is given to the role and responsibilities of the public relations practitioner.