This course acquaints the student with the theory and practice of writing for broadcast media. Students are introduced to writing styles used in radio, television, and film. They also learn about news gathering, documentary techniques, and dramatic writing. This survey of broadcasting in America stresses the basic principles and professional techniques of radio and television. In addition to learning historical and contemporary applications of broadcast technology, students use campus radio broadcast facilities and the video production studio as working laboratories.
Students develop perspective on changing industry standards.
This course provides an overview of the theories, practices, and processes of human communication, studying such subjects as language acquisition, signs and symbols, body language, proxemics, paralanguage, and feedback. The effects of communication on individuals, society, and intercultural issues are explored. Students identify communication problems and propose creative solutions to them. The course surveys advertising practices and advertising campaigns. Students analyze the visual and verbal properties of successful advertising, discovering the key elements of creative strategy and design.