Joint ventures are allowed and encouraged in many sectors, namely in fisheries, the airline business and telecommunications. Other business forms include regional offices, sole proprietorships, local agency or distributorship arrangements, and state or partially state-owned companies. Franchises are not a factor as yet in the Cape Verdean business environment. Advertising and Trade Promotion Advertising is done mainly through newspapers, television and radio. There are two widely read weekly private publications and an official one which comes out three times a week.
Television is government controlled and it broadcasts six hours a day.
The national television also has special agreements with French and Portuguese channels which allow them to be broadcast in Cape Verde . There is a state-owned radio station with headquarters in Praia, the capital, and two private ones. Radio and television spots are the most widely forms of advertising. Trade fairs are sporadic but nevertheless a popular means of reaching the Cape Verdean buyer. Packaging is important to the Cape Verdean consumer.