Make up a really cool name, and try to match it to your chapter mascot. If you don t have a mascot, take the first letter of your chapter, and then think of another word that would go with it for the title. For example, my chapter is Midbar Kodesh, and our paper is called the Midbar Minute. In this wonderful paper, include current events in your chapter and in your region, summer program information, board bios, artwork, pictures, jokes, quotes, stories, etc. Make sure to contact your temple s newsletter editor and start a USY column for those teens who aren't on your mailing list.
Web pages are great.
On it, you can include e-mail addresses for your board, advisors, etc. I suggest phone numbers also. The page doesn t have to be fancy at all. And lastly, word of mouth sometimes works well. USY is having an event on Sunday and we'd like you to come.