Webcrawlers may not be able to find the data at the bottom of the page to pick up your text. Not all webcrawlers look at image maps. Frames Avoid frames. Some webcrawlers cannot find the content because each frame is a separate page. The webcrawlers may only look at your frameset page while your content is in a different frame.
Tables Try to avoid a page with nothing but tables.
Some webcrawlers start down the left column and never reach other columns. If you use tables, include text or meaningful content outside of the table. Meta Tags MetaTags should include phrases that have 2 or more words. One word descriptions often get lost when the search engine finds thousands of hits for that one keyword. Miscellaneous Trade links with other people that have similar subject matter.