Sustainable Forestry 4. Trade Agreements 5. The projects are designed to provide the student with an opportunity to intensely explore consumer marketing, selected issues in the national and international arenas affecting the decision-making climate of the U.S. consumer, and the complexities of agricultural policy. The Agricultural and Forestry Experiment Station is intensifying its efforts in investigation of the quality and consumer acceptability of Alaskan agricultural and fisheries products. The class will participate in marketing research that will lead to identification of product attributes, promotion, pricing, and market channel placement for a selected product produced in Alaska.
Students form a component of a sensory panel used for product evaluation.
They will help develop a questionnaire providing consumer and demographic information. Data obtained will be analyzed by course instructors and presented to students in the form of a marketing research report. If the logos or material written by students are used in publications, a release will be signed by the student and they will be acknowledged in the publication or be a co-author, depending on the amount of participation. The students will present the strategy in class in a presentation not to exceed 30-minutes. In addition to presenting information relevant to the 4-Ps, there will be a discussion of the perspective envelope.