Cards is based upon California law and the Bylaws of The Regents of the University of California, which restrict the use of the University's name and seal to purposes that are in keeping with the mission of the University. Cards is intended to promote the concept of the University as one connected system with a shared mission of research, teaching, and service. The policy is integrated with other policies that have developed over time and which relate to the neutral position which the University must hold in religious and political matters. A list of affiliated policies is attached to the policy.
Several concepts govern the appearance and use of letterhead stationery and business cards.
First, the University must be represented in a manner that reflects its configuration as a unified system of enterprises in research, teaching and public service. Second, while the University asserts the principle of academic freedom of expression, individuals or groups within the University community are not permitted to present opinions in ways that imply endorsement by the University. Third, the University does not take a position on political or religious issues. References to related policies may be found on the attached list. On official correspondence, campuses shall use the unofficial seal provided in the attachment.