Generally speaking, Festival sponsors are businesses who target customers in the Santa Clara area.
Sponsors are an important part of the Festival.
If you want to be included in as much advertising as possible, you will want to look at one of the area sponsorship packages. If your primary focus is to have a booth for customer interaction, the Community Supporter packages would be most appropriate. In short, you get what you need. Seven different sponsorship packages have been designed to target a company's marketing needs. The packages differ in the amount of advertising in which the sponsor is included, the size of booth space provided, and the booth location.