Studies show that people are prone to short attention spans.
A television commercial typically lasts 30 seconds. In those 30 seconds, the idea, image and product must come across vividly. We think you'll agree that 30 seconds, when trying to sell a product, is not a very long time. While a person may spend more than 30 seconds on the web, your business' message must still come across in only a limited amount of time. The latest trend in Web design is for larger and more complex pages.