It's an opinion that's backed by research. The Christian Reader ran an ad for a book club for a number of issues in a row, and tracked the results by issue. They found some response the first issue, more response the second issue, and peak response the third. After that, response settled down a bit, but still at a level higher than the first issue. Consistent advertising is a method of keeping up the conversation, getting the messages out, framing your business name and making your service as inviting as budget allows.
Several advertisers ask how they can tell if their ad is productive.
ACN recommends using a discount coupon or a fictitious name. Coupons are the most elementary method of advertising, giving to get. Overall, the concept of ad tracking is a myth. Take a look at the companies that have multi-billion dollar advertising budgets and check out where they advertise.