It took radio 38 years to acquire 50 million listeners. Television took 13 years. The Internet achieved 50 million users in just four years. The Internet is also the fastest growing segment of business advertising dollars. Here are some of the reasons why.
Web users report spending as much time online as they do watching television.
Two-thirds of Internet users research their purchases online before going to a store to execute the transaction. The Internet as a marketing tool. Almost every population segment and demographic is online. The Internet can be an effective way to reach your company's target market due to its direct and interactive nature. On the Internet your business has the means to directly target potential customers through the search engines.