University of Phoenix and Jacksonville University are targeting mature people, who are already working and who have responsibilities. These people are likely to take their education very seriously. Demand for distance education will continue to grow as technology gets cheaper and becomes more commonplace not only in the schools but in homes, as well. Students will become more technologically literate by the time they graduate high school. They will be looking to colleges to offer the convenience of distance education.
Students have the exposure and the experience working with computers.
Colleges and universities must anticipate the level of technological ability and how extensively students have come to rely on computer assistance for their studies. Not only are K-12 students exposed to computers, but the returning adult students targeted by University of Phoenix and Jacksonville University have ample exposure to computers. The use of computers has become widespread in the workplace. The message is clear. More of the American public are using computers more each year.