Campaign Goals To educate and enable our country's youth to reject illegal drugs, especially marijuana and inhalants. To convince occasional users of these and other drugs to stop using them. To enhance adult perceptions of the harm associated with adolescent use of marijuana and inhalants. To emphasize to parents and other influential adults that their actions can make a critical difference in helping prevent youth drug use. Core Messages to Youth Most of the people you look up to and respect don't use drugs.
Young people can learn how to make good decisions to resist negative peer pressure.
Every child is at risk for drugs, even yours. Parents play a key role in whether their child abuses drugs. Be aware of the little-known harmful effects of inhalants and marijuana on your child's life and future. In 2000 the Media Campaign is increasing its activities designed to promote the concept of community anti-drug coalitions as an effective means of reducing youth drug use in communities. The Campaign represents the most comprehensive interactive media effort ever launched by the federal government.