Cereal maker General Mills asked the government to allow products to carry the claim that is already being heavily used in advertising. To qualify for the claim, foods must be more than half their weight in whole grain ingredients.
Surveys show many people are confused over what makes a whole grain product.
Breads that are dark in color do not necessarily contain whole grains but may use caramel coloring or coffee. Some of the media have described this new claim as a diet that may stop certain diseases. MAY stop, not WILL stop. The claim will say that a diet low in fat and high in whole grains may reduce the risk of heart disease or cancer. Reducing the risk is not the same as preventing diseases.