By detecting in real time what make and model of device is accessing the data and then optimising the content on the fly for that specific phone, Argogroup's products allow customers to write for wireless just once and still be confident that content will be delivered in a predictable fashion to all users now and in the future. Argogroup's patent protected technology, consisting of device targeting technology, development tools and transcoding technology, dramatically broadens the range of content sources and devices that can exchange content in a wireless environment. That means publishers only need worry about the production end of the content life cycle, leaving it to Argogroup to deliver content in the form they like to as many users as want to access it.
Users are able to access a richer and more diverse collection of content and services.
The company was also rated by the influential Red Herring as one of Europe's top five wireless Internet companies in summer 2000.