Targets are contacted to ensure they are viable leads and to collect important information for deal-making. Deal Structure Advisement provides the substantive data needed to structure a successful deal. This information may be obtained through our TNA service. It provides an intelligence report that prepares the customer for negotiating with the target. These criteria are used to locate and assess technology that can solve the problem.
Solutions often involve integrating several commercial technologies.
Projects can be limited to technology currently being sold commercially or can include new technology emerging from university, federal, and other laboratories. The IA examines an industry or industry sector in order to how well a technology, capability, product line, etc. We look at the application for the good in the industry, key purchasing units or customers, assess the likely market interest, determine key competing products and technology, examine market openings and barriers, and establish market size. A valuation of the good is made by surveying a small sample of potential customers and by examining comparables. Sets of IAs are frequently used by customers to establish revenue target ranges for goods and as data for developing business plans in connection with acquisitions, spin-outs, or diversification.