They told us plenty. Voters repeatedly assert that they want more, not less, information from clearly identifiable sources. They want to be able to interact with candidates and responsible campaign staff over the Web by posting emails and by participating in on-line chat rooms. They value comparing and contrasting candidates positions in pop-up windows and information grids. They want to be able to navigate in and around sites easily.
Sites offering lots of interactivity and comparison and contrast are most esteemed.
They transfer such esteem to Web-savvy candidates. As seasoned voters, they do not look upon the Web as a technical fix. Opportunities for candidates are obvious and enormous. To appeal across the widely varying technical competencies of Internet users, candidates should integrate cutting edge technologies into their sites, while maintaining visually prominent, clear navigation menus consistently across site pages. Candidate should not shy from contrasting their positions to opponents on their Web sites.