These professional opportunities provide our students with an edge in finding entry-level positions after graduation. Interacting with people is a major priority. Communication skills are improved through technical communications courses, written and oral presentations in all marketing courses, and an extensive liberal studies foundation. Interpersonal effectiveness is developed through group projects in which students work in a team environment stressing leadership, cooperation and productive exchange of ideas. Technological skills are developed through courses in engineering, manufacturing, information technology, mathematics, statistics and science.
Students elect specific courses consistent with their career objectives.
Many of our students complete supporting concentrations in manufacturing, technical communications, or management information systems. General business knowledge is developed through courses in accounting, finance, economics, organizational behavior, strategic policy, and the social, political and legal environment of business. Candidates for the Bachelor of Science in Marketing must successfully meet all course requirements of the School of Management and Clarkson University, in addition to requirements for the Marketing major.