I go back to there every day, sometimes several times a day. There's a lesson here. The home page of a website is like the front page of a newspaper. Some sites like the New York Times, take it too literally and use an image map to emulate the front page of a newspaper. Both Macintouch and HotWired do it right.
Static sites suck.
Dynamic sites are worth visiting. As you might imagine I have tools that make it relatively easy for me to add an item to the News page. I also have a command that allows me to flow email from Eudora to a website, or to choose a file from a dialog to have it uploaded to my server. That was a clue. As a software designer, I look for patterns and try to insert my software into the flow.