Theory and practice for the preparation and delivery of speeches through a variety of formats. Provides theory and practice writing public relations materials in different formats for specific audience segments and mass media including publicity, advertising, speeches, position papers, scripts and storyboards, fundraising, brochures, business reports, and proposals. Development of speech communication skills through intercollegiate debate, individual events, and public speaking tournaments. May be repeated once for credit. Introduction to photography for the media with emphasis on taking, developing and printing pictures.
Students purchase supplies.
Introduces graphic communication in the context of computer desktop publishing with Aldus Pagemaker software, and explains the basics of the design process, typography, text preparation, text and image processing, basic publication design templates, and printing processes. Develops analytical skills based upon media graphic design theory and improvement of creative efforts for projects like those utilized by the mass media, advertising and public relations, and introduces additional computer-assisted design software and techniques. Enables students to acquire a foundation in behavioral communication theory and research methods utilized for information-collection, planning and evaluation in journalism, public relations, broadcasting, and corporate and interpersonal communication. Introduces students to scriptwriting techniques for motion pictures, television and radio. Explores the unique capabilities of the media, and stresses development of creativity while balancing aesthetic, economic and production considerations.