Matthew boards have bar codes affixed to them. Advertisers' barcodes can be printed directly on the poster paper. With a swipe of a hand-held wand across both barcodes, Matthew documents the posting date, posting time in, posting time out, the advertiser, the board location, and the design. At the end of the day, this information is downloaded into a computer. The verification information is sent directly to the advertiser via modem or fax at the end of the day.
Verification is easy, fast and accurate with no paper to shuffle or misplace.
By using a hand-held navigational tool that sends a signal to interface with several satellites constantly orbiting the earth, we record the exact latitude and longitude of all our boards for location verification. It's called GPS or the Global Positioning System. This information is input into our Management Information Database and then plotted with our Geographic Information System software. Previously, there was nothing easy about buying boards sight unseen. Now, for example, if an advertiser on the West coast wants a billboard near Yankee Stadium.