Station wagon is nearly as repulsive.
That would explain why car companies are loath to use those terms to describe new models that obviously are hatchbacks or wagons. Hyundai announced last fall it will add a hatchback version of the Elantra beginning in the spring, but is backpedaling on how it will describe the vehicle. This market has never liked hatchbacks, and it doesn't make sense to call it something people won't want to buy. Mazda faces a marketing dilemma with a hatchback version of the Protege that comes out this spring. It is labeled the Sport Wagon, but spokesman Fred Aikins said Mazda is searching for an alternative.