Because the Internet can facilitate the sale of it's Products or Services. It is important at this point to understand that the Internet is a communication medium first and a marketing medium second. Building Several steps are involved in the construction phase. They are, Interface Design, Information Design, Programming and Hosting. Good interface and information design work together to reinforce the content, appeal to the target audience, reflect the business image and ensure easy navigation.
Sophisticated programming enables a web site to be easily maintained by it's owners.
Marketing A web site is a bit like direct mail and brochures - it needs to be seen by many many people within your target market and only a small ratio of those who see it will make a business enquiry. This means including your web address on all your brochures, business cards, letterheads and any advertising you may take out such as Yellow Pages, newspaper ads etc. The single most effective tactic on-line is to ensure you are easily found. The programmer needs to have the skills to ensure that a web site is Search Engine Friendly and knowledge of how to submit a web site to the engines for inclusion in their databases. Other effective methods of promotion are viral techniques, email lists and banner advertising.