An Introduction to Public Relations for Archivists . Finch, Elsie Freeman. These different publics can change roles at any time.
Word of mouth is the principal source of info about cultural institutions.
Study and document your program Focus on user interests, requirements, and comforts. The fundamentals of fund raising are simple and easy to understand, but this implies that fundraising is easy, and it is not. It is an art, not a science. This information includes researcher statistics, mission statement, and lists of wants and needs of the institution. The primary tool for the media and you are news releases, or press releases.