The purpose you define for your site sets the framework for both its onscreen appearance and its organization. Start with the general types of site listed under user . Start every project by listing your objectives , writing a statement of purpose and profiling your user. Make a clear, short state of purpose for your site.
Some designers feel that there are just two types of sites information and entertainment.
The more clearly you can define the purpose of your site the easier it will be to plan all of the HTML and media assets. Start with a general purpose and refine it for your project. User's tend to look for strong graphics and bold statements of content. All links on your home page should point inward, toward pages within your site. Splash covers work well.