Of course, for consumers to embrace online shopping, companies must build e-tailing sites that work. To really make e-tailing into a source of profits and growing market share, companies need to think through every step of the equation, from what they want their sites to do, to what they should sell, to how they can maintain relationships with their customers. Read on to learn from their successes. Continued on next page. The Talented Mr.
Talk Is Cheap.
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