There is no point in promoting your site unless it is well designed and going to trap your visitors. Forrester Research, Cambridge, Mass., has upped its earlier estimates of revenue that sites will generate. Now a professional looking site does not have to be filled with the latest technology, graphics and Java applets which take up space and time to download, however it does need to take account of a few website design aspects overlooked by many homebuilt sites. The most common mistake made here is not optimizing the graphics, and any image over 30KB is probably too large. What may look great on one browser may look unprofessional on another.
Websites also look different on screens with different resolutions.
A website designed on a 640x480 screen will look different on a 1024x768 screen. Finally, put yourself in the shoes of your target audience, and ask yourself if your site gives you a reason to browse further. Using strong headlines and compelling text is more important than special effects and large graphics. The best websites from a marketing point of view are often the simplest.