With outbound telemarketing. When you analyze any type of advertising, there are only two questions you need to answer. By far, telemarketing outperforms all of it's competitors including yellow pages, direct mail, coupon mailing, newspaper, television and radio.
Telemarketing is the only form of advertisement that demands an immediate response.
At the end of a conversation with a prospect, your telemarketer closes asking for a sale or an appointment. No other form of advertisement forces this type of immediate response. Right then and there, your prospect must answer yes or no. Plus, when you have someone who specializes in phone sales who can speak intelligently about your products or services, answer questions, address concerns, and concentrate on hot-button issues, it is the most persuasive form of advertisement available today. Where to advertise, sample ads, and several ways you can find quality employees without investing a dime.