They lack the right pool of users. And, the usability studies are often done by the marketing department purely for marketing purposes. Not for true usability, not for the user. Of course, you can tell that I am concerned. So much research needs to be done.
Usability become a necessary injection into the corporate toolbox.
For a company, usability becomes imperative when the product and the interface are critical to success. Usability can't be denied, rejected, or ignored. Feel free to create a link to this interview , but please do not copy or redistribute it in any form without the permission of John S. Rhodes. All rights reserved. Do not reproduce or redistribute any material from this document, in whole or in part, without explicit written permission from John S. Rhodes.