Visual communication design professional activities contain many subcategories of specialization.
One large area of specialization is print media, which is concerned with the design of printed materials such as books, magazines, brochures, posters, and newspapers. Packaging and exhibit design are other areas of focus. Hypermedia, or interactive computer-based media, is a direction in visual communication design that is becoming increasingly important. Visual communication design falls under the broader category of design, which is the professional area of activity concerned with planning and developing a wide variety of objects and spaces. Relationships among the users of the designed item, the efficient production of the designed item, and the aesthetic characteristics of the designed item are of particular importance.