Templates are useful as they assist the different departments to quickly add a page and it helps if they feel that they are not starting from scratch. The guidelines need to set out who has formal authority to approve pages. Some large organisations, in particular universities, often find it difficult to exert control over web page creation as questions of academic freedom and stifling of creativity arise. One methodology that often works in such environments is insisting on design consistency down to the first two levels of pages in departmental sites and then allowing freedom of design further down. Once an organisation has a web site it is a simple matter to gather statistics of hits on the site.
Some companies favour visitor books or interactive forms.
There is a danger of overkill on statistics. Web users tire of filling in large forms unless there is some incentive for doing so. It is possible to allow a demon to measure the number of hits. Each week, the service provider for Cyber. Consult emails the number of visits to the home page broken down into the countries of origin of the hits and the domain names.