Students should carefully select these non-business electives to help them gain additional knowledge and expertise for their careers and personal lives. College of Business courses - the first two years. It is expected that the lower-division core curriculum will be completed during the first two years of study along with all, or most, of the university General Education curriculum. The marketing courses. A major in marketing requires a minimum of 24 credit hours of marketing program courses or approved courses from other programs.
Students complete both required marketing courses and marketing electives .
Electives and other marketing courses are selected based on student choice of a marketing concentration. See the list of marketing courses for course descriptions. Each student must also select a marketing concentration , which provides in-depth coverage of select areas of the marketing management process. Students admitted into JMU in 1998-99 can choose from three depth concentrations listed below. To review the sequence of courses for these concentrations, click on the hyperlinked concentration names.