Watch out for networks whose payment schedule is quite slow. While 45 days after the end of the month seems to be the norm, there are a few networks that pay as late as nine months after the end of the campaign. Choose a network that pays like clockwork. Ad revenues per traffic. Different networks offer different CPM, CPC and sponsorship rates.
Some networks offer lower commissions compared to other programs.
Determine if the commissions are commensurate given the traffic levels and demographic targeting. Flexibility of ad delivery. The ideal ad network provides its members with the ability to choose exactly what ads are going to run on their site, how long each available banner will run, and even provide the weight to give it within the rotation. Check if the advertising network offers a variety of basic ads that you can set up to rotate throughout your web site. It is also important to determine the level of control the network provides in choosing the campaigns to run on your site.