I have worked with print-based writing groups that were mixed in terms of fiction writers and poets. The poets tend to think the fiction writers are not distilled enough, take too long to say what they want to say. In general, they are impatient with the slow unfolding of a story. Fiction writers, on the other hand, often look at poetry and say they can't read it. Refuse to critique it.
Some people are switch hitters or genre fusionists, who can tolerate both.
Anyway, this was a rather windy way of saying that I think the preferences of fiction writers and poets carries over to a great extent to the web. Aside from that, I think the web opened up a vista for those who like image and text because of background, training or taste. To me, and this is an inhouse comment, the NY winners look old-fashioned. I can't see much challenge there. You could practically transfer those texts to print, I believe that could be done with a few page divisions and arrows.