Less is always more Make your newsletter short and it will be sweet to your readers. The best newsletters have two or three short items of 150 to 250 words, followed by some links to great sites. Never be afraid to send your readers to useful sites. They will remember your generosity if the links are good. Make it opt-in Never send your ezine unsolicited, no matter how good your email list.
Unsolicited email is spam even if it contains useful information.
Promote your ezine on your site and on any site that will allow you to create a link. But never ever send it to anyone who has not requested it. Give it away freely Go to one of the ezine directories to find newsletters on similar topics. Trade some of your information with others on the same subject. Trade links freely.