Tell your children not to hit back if hit. Hitting will only escalate a bully's aggression. Make sure you are not bullying your own children. Be a good role model for empathetic behaviors and social skills. Don't use corporal punishment.
Teachers Bring up bullying at staff meetings.
Work with parents on developing anti-bullying measures. Intervene if you see bullying happen. Be open to hearing complaints from students about bullying. Don't tell kids to solve bully problems themselves. Integrate conversations on bullying into various subject areas, especially in novel studies where a bully is a character.