Appraising a Web site is a complicated affair, and judging the person who made it an even more complicated one. Moreover, these kinds of appraisals involve a hell of a lot of subjective opinions. What I consider a site of sterling quality might look like an amateur job to you, or vice versa. In my opinion, the most basic problem with appraising a Web site is that people tend to draw parallels between the Web and other media.
Some people think of the Web as something like television.
They like flashy animations, catchy tunes and blinking graphics that capture the attention and entertain. Others think of the Web as electronic paper. They praise beautiful, readable layouts and carefully chosen fonts and colors, looking for pages that look just so . Yet others still think of Web sites as computer programs, and look for functionality, gadgets and usebility. The truth is that the Web is all of these things and none of them.