Application of research methods and procedures for problem solving and impact assessment in advertising and public relations programs. A specialized course in the planning and execution of advertising and public relations programs. One to three hours. Integrated Communication Project. A message-oriented course.
Students conceptualize and execute integrated communication programs.
Research to develop an advertising and public relations campaign for a specific organization. This is the preparation stage for the major case study prepared by the student in APR 598. Development and presentation of a complete advertising and public relations plan and proposal for the specific organization studied in APR 597. Integration of theory, concepts, and techniques in a complete communication program. A study of the laws affecting the mass media, decisions, and case histories that act as guides for the media.