Although they don't work for you, and they fill a relatively small number of positions, they match candidates with employment opportunities all day long. There just might be a fit. If you skip the friendship and recruiter letters and start with direct mail to companies, you're skipping two important building blocks in a campaign, and you may lengthen your job search unnecessarily. There are some exceptions to this, of course. If you were an Executive Vice President for MicroSoft, and if you know Bill Gates personally, for example, most other software companies would probably want to talk to you immediately.
Sales letters are letters of self-introduction.
Use them to scan the market to see who might be interested in talking further. Calling to follow up on a well-written letter is much easier than calling cold. Copyright 1990-2001 William S. Frank. All Rights Reserved.