Quality of products - Mathematical models. A study examined how motivation directs the effects of central and peripheral processing of advertisements on brand attitudes and purchase intentions. Data were obtained from 360 undergraduate and business school students who evaluated a color print ad for a sports watch. Advertising - Psychology. A field study examined how individual tendencies toward state versus action affect the pattern of relationships among constructs in the theory of reasoned action.
State reflects inertia to act, whereas action reflects readiness to act.
Data on past and recent grocery coupon usage and attitudes toward coupons were obtained from 2 questionnaires completed by 149 female staff members at a major university. Past coupon usage is also shown to be an important factor in subsequent decisions to use coupons. A comparison of attitudes and emotions as predictors of behavior at diverse levels of behavioral experience. A study examined whether emotion influences behavior directly or through attitude. Data were obtained from mailed questionnaire responses and donation records of 361 voluntary donors of a Cincinnati blood center.