The concert, organized by iJordan and Buzz Productions, was sponsored by Fastlink who greeted the audience at the start of the show in their own way by showering them with small silver papers that cascaded from above. Jordanians were truly given a concert to remember as every effort was made to ensure the same professionalism was shown in this concert as any other. The event was held at Amman University's Arena. Proceeds of the event will go toward the Palestinian children injured in the current Intifada against Israeli occupation. The charity event was made possible with the support of the 'Promise' Welfare Society set up by Princess Alia.
Sting is an advocate for human rights' issues.
He added prior to the event that he would love to play in the occupied Palestinian territories one day when peace is restored in the region. Sting will follow in the footsteps of great artists such as Pink Floyd and Jean Michel Jarre and perform at the Pyramids on Wednesday. Sting will be back in the region for the famous Baalbeck Festival 2001 which he will open on July 13 in Lebanon.