A common error is to use fonts that are too small to read from 6-10 feet away, which is the typical reading distance for a poster. Another common error is to use exotic fonts, such as Minstrel, which difficult to read. Arrange the elements of your poster to emphasize the main points. Adding colored text or a colored frame will also draw attention to essential elements of your poster. Think creatively, for example use white lettering on a blue background to add eye catching contrast to your poster.
Space is important in a poster.
A busy, crowded poster eliminates the visual pauses needed to think about and process information. Additionally, the text should flow smoothly from one item to the next. Proper use of grammar, footnotes and references, and correct spelling are essential to the readability of your poster. Studies show that you have an average of 11 seconds to attract and retain the attention of your audience. The overall format of a good poster follows the way we assimilate information.