He usually makes his brands on the spot, but he happens to have a few on hand in his kitchen cabinet. If your arm isn't big enough, I'm going to have to use your chest, but something is going to be big enough. Although fraternity members with brands talk about their brotherhood as sacrosanct, branding has also become a pop culture expression of machismo, according to Walter Kimbrough, a director of student activities and leadership at Old Dominion University who wrote his dissertation on black Greek letter organizations. After all, hot irons can sometimes melt the steeliest resolve. Still, Filey, who has a diamond with a K inside branded on the left side of his chest, now says he regrets having it done.
Women are into that.
The brand, the frat . . . He now calls the practice barbaric. As I got older, I started thinking about slavery and that sort of thing. I can't even find the words to describe how ill it was to get a brand to identify you as a slave. This clearly isn't for that purpose, but now I think people have just gotten out of control.