After reading two print texts and responding to comprehension questions, students search the Internet to find information on advertising. To guide their initial Internet search, students answer questions based upon information presented on the Marketing and the Internet web site. As students conduct Internet research, they actively practice searching for, sorting through, and organizing related pieces of information. The written projects encourage them to think critically about information while introducing them to rhetorical conventions common to business and building their linguistic and discipline-specific knowledge in preparation for a longer research report. This research report asks them to use Internet sources to prepare a historical analysis of advertising, beginning with the early 1900's and focusing on how developing technologies have changed advertising.
Students find the Internet adds a motivating and valuable component to the course.
Overall, student feedback on the course has been quite positive, with students noting improved confidence in their ability to interact critically and analytically with academic material. The effect of genre awareness on linguistic transfer. An argument for sustained content.