The senior woman plays a significant role in keeping the family pride and honor, as hospitality is important to Karachay social relations. From an early age, the children assist their parents with the household responsibilities. Boys help their fathers tend to the livestock and often live in camps with the older men. Girls help their mothers with the housework and learn how to embroider. Rural Karachay women take pride in their long, thick hair, but always keep their heads covered with scarves when in public.
Young girls keep their hair cut very short until they are about seven years old.
They believe that this will cause their hair to grow back thick and strong. Traditional forms of art include decorated felt, and gold stitching and weaving for clothing. Music is also a very important part of their lives. They have songs for work, songs for a hunt, and songs to accompany the beating of the felt. However, many of their traditional pagan beliefs have been intermingled with Islam.