It suggests that we use rules at various levels while creating our messages and interpreting others. Relational contract - the perceived relationship between communicators. Cultural Archetype - cultural norms that shape the persons perceptions and actions. Low context cultures use language primarily to express thoughts, feelings, and ideas as clearly and logically as possible. Self expression is valued and opinions and persuasion are open.
Verbal fluency is considered praiseworthy.
High Context cultures value language as a way to maintain social harmony. There is less reliance on explicit verbal messages. Communicators often use indirect expression and talk around the point. Silence and ambiguity are admired. The idea that language exerts a strong influence on perceptions and world view of the people who speak it.