Building Your Company's Vision by James C. Collins and Jerry I. Porras Companies that enjoy enduring success have a core purpose and core values that remain fixed while their strategies and practices endlessly adapt to a changing world.
Vision provides guidance about what to preserve and what to change.
A new prescriptive framework adds clarity and rigor to the vague and fuzzy vision concepts at large today. Core ideology combines an organization's core values and core purpose. It's the glue that holds a company together as it grows and changes. The second component of the vision framework is the envisioned future. Unfortunately, the usual vision statement is fuzzy and inspires only boredom.