Coca-Cola and Pepsi both opened bottling plants in Yekaterinburg in 1998. USWest has a joint venture, Uralwestcom, which has become Yekaterinburg's leader in cellular phone sales and service. America is Sverdlovsk Oblast's number one trading partner. Map of City Center Climate Yekaterinburg, like most of Russia, has a continental climate. The city is located at the source of the Iset River and is surrounded by lakes and hills.
Temperatures tend to be mild in summer and severe in winter.