Marketing students learn how to cope with changes in market segments, buyer behaviour, competitive practices, and economic, political, legal, technological and socio-cultural forces. The focus of the study of marketing is on the strategic management of products, pricing, promotion and distribution practices within the organization. The principle objectives are to give students an appreciation of what it is like to start their own business, the key success requirements for entrepreneurship, alternatives for starting a business, and the skills, experience and resources necessary to launch a successful new venture. The Generalist option is designed for students who prefer a breadth of courses in the Faculty of Management and maximizes their exposure to a variety of management disciplines. Courses are selected from four different majors.
Students select their major in second year.
There are opportunities to transfer from one major to another but these decrease as the programs progress. In addition, students who transfer must meet the requirements of the new major. Academic study may be combined with participation in one of several organizations such as the Commerce Students' Association, the University of Manitoba Marketing Association, The University of Manitoba Finance Organization, and the Faculty of Management Accounting Association. Details are available from these organizations. No matter whether the scale of operation is that of a small business or a multinational corporation, there is a need for talented individuals to manage the affairs of private and public enterprises.