Shauna Wright, Memphis, editor at Ember.org , creator of flaunt , and Web designer and owner of DataDiva . Jeffrey Zeldman, New York, is a writer and Web designer best known for the eponymous Jeffrey Zeldman Presents . He designed and helped found The Web Standards Project and serves on its executive steering committee. I try to get people to forget that they're in front of a browser and instead focus on the story. I've taken a bit of heat over this.
Some people prefer to read a story from top to bottom on one, long scrolling page.
Then there are those who say that scrolling is the ultimate sin. I try not to make either side completely happy. We work with what we're given and tend to publish, in fact, everything we're given. This allows us to invite a wider variety of styles and voices. But Web sites are also expected to create a mood, not only with words, but also with colors and graphics.