The electorate is disinclined to believe that the endorsers' measures could really be working in favor of the public interest. They reported a tendency to believe non-profit groups over others. Personal networks seemed to matter. They all denied that they would believe any ads on television. Overall, they stated a preference for printed material.
Some folks listen to talk radio.
Political expert opinions differ, except to agree they do not know yet how many voters will use Web sites or e-mail. At least one prominent consultant is convinced it will transform politics as we know it. From the future looking back, people will be able to see the impact of the Internet and email on campaigns in 1998 and especially in 2000 as at least as important and transforming as television was in 1958. The rules of campaigning and are being rewritten again right now. It is conceivable that the disjuncture between the activist minority and the apathetic majority will grow wider through this process of self-selection.