To be sure, the old standbys remain at the top of the heap.
Tourism is the seasonal engine.
From autumn to late spring, the region is bursting with visitors, here to enjoy the sandy beaches, warm weather and variety of man-made tourist attractions. Many of those visitors decide to stay, fueling the ever-growing real estate industry. And even if not one more tourist ever came to Collier County, there would still be a vast agricultural empire. But there's more. But that has changed as the nation's major retailers have discovered Naples.