Note that the reading list is updated in the spring semester of each academic year. The exams in this course are computer supported, i.e., students write exams in a lab assigned for that purpose on each of the examination dates. To familiarize students with this procedure as well as the test format, sample exams will be provided on the web several weeks prior to each exam date. Bring blue books and a pen in event of a network failure. H yperNews is a valuable on line study tool to assist students individually as well as collectively to absorb the ideas in the readings.
Weekly participation is required and is a majorcomponent of the class participation grade.
A demonstration of this technology is scheduled for the second class week. A series of challenging cases has been assigned covering major marketing management decision areas. They deal with problems facing both large and small firms in the consumer and industrial goods arenas, both foreign and domestic. Students are assigned in pairs to assume primary responsibility for analysis and recommendations concerning the circumstances in a case. Both written and oral recommendations are to be presented and defended before the class with subsequent revisions submitted in a final report.