If an attendee expresses interest in a print version of a brochure seen on the Web site, the staffer is able to instantly order it. Staffers also educate attendees on how to use the site as an informational resource. Virtual options Attendees also could use the kiosk to seek out information by themselves. All brochures are indexed, so the user can drill through many product lines to find what he needs. Once literature pieces of interest are found, the user touches on them, and the kiosk makes a list of everything that is requested.
Users have the option of changing what they requested or adding information.
To make the process fast and easy, a business card scanner is built in to capture contact information and eliminate paper lead forms. The scanner translates the information from a business card into text and saves it to a database. The data is saved on a back end database and can be sent in real-time to a fulfillment house when the kiosk is connected to the Internet. When finished requesting information, the virtual host prompts the user to place his business card in a card scanner. When the card is inserted, the host reaches over and pretends to take the business card in her hand.