Emphasis on developing skills to create consumer-oriented public health intervention efforts. These skills include formative research, audience segmentation, and channel analysis, and the application of behavioral theory. BSHE 520 or consent of the instructor. Examines how to place health risk information in perspective and motivate individuals to take appropriate action. Presents concepts and issues related to the rural setting that are similar to the dynamics in urban and international settings.
Students learn to assess needs, formulate health policy, and develop appropriate health plans.
Public Health Implications Explores the virologic, immunologic, clinical, preventive, educational, legal, ethical, and epidemiological aspects of infection with the human immunodeficiency virus. Emphasizes current problems in organizing governmental and non- governmental responses to the AIDS epidemic. Explores the array of different public health services available for young people, the problem of service delivery in the context of limited resources, and collaboration among public and private agencies. Focuses on the epidemiology, surveillance, and prevention of interpersonal and self-directed violence. Occupational health is not the focus of this course, although the disciplines of work site wellness and occupational health overlap.