The sort of friend you wish you had, but probably don't. That voice was essential to our style. As your trend-spotting pal, I'm happy to be able to share my latest discovery with you. Here I'm not only putting on a different persona, but making different assumptions about my readers' needs and interests as a result. Paying attention to tone The tone of those two examples differs too, of course.
Tone encompasses word choice, sentence structure, even grammatical and punctuation issues.
Here, my original, friendly version used a tone I often describe as breezy. By contrast, the food-snob version eschews contractions, kicks the vocabulary up a notch, and piles on the clauses. Your tone might be arch or awestruck, casual or snooty, excited or weighted with ennui. You might adopt the tone of a dispassionate observer, or you might come across as intimately engaged with your subject. You can change your tone to suit your writing project, but never try on a tone that's not really you.