The roles we play in everyday life, on the other hand, soak into the individual, preventing him from being what he really is and what he really wants to be. They are nuclei of alienation embedded in the flesh of direct experience. The function of such stereotypes is to dictate to each person on an individual, even 'intimate', level the same things which ideology imposes collectively. The immanent conditioning of religion has been replaced by partial conditioning in many areas, for now Power has to call upon a great many minor forms of brainwashing in its vain attempt to find methods of control as effective as the law and order of old. This means that prohibitions and lies have been personalized, and bear down hard on each individual so as to confine him within some abstract mould.
Science provides a rationale for the police.
It is not through the dissemination of ideas that cinema, and its personalized form, television, win the battle for our minds. Their influence works in quite a different way. What we have here is a school of gesture, a lesson in dramatic art in which a particular facial expression or motion of the hand supplies thousands of viewers with a supposedly adequate way of expressing particular feelings, wishes, etc. Thus the still rudimentary technology of the image teaches the individual to model his existential attitudes on the complete portraits of him assembled by the psychosociologists. His most personal tics and idiosyncracies become the means by which Power integrates him into its schemata.