Understand the process and limitations of sales forecasting of new product offerings. Be knowledgeable of approaches for low-cost market research, preparing marketing plans, capitalizing a new business, cash flow management, and managing growth. Understand the mechanics of consulting, including marketing intangibles, defining scopes of work, engagement management, and preparing deliverables. Understand the economics of consulting, including billable hours, overhead, project related expenses, and collections. This course uses a student-lead case method.
Students work with one or more live cases using the simulated environment of a consulting firm.
Student teams of up to 3 individuals will work on specific deliverables for entrepreneurial clients. Class time will be used for a series of open team meetings. The instructor will act as a Senior Partner in the simulated consulting firm to advise each team and coordinate all communications to the clients. Each student is expected to be conversant in all the cases undertaking by the class regardless of team assignments. Assignments must list all team members responsible for the work.