A minimum of 60 hours of actual work experience is required for each one semester hour of academic credit. A study of the fundamentals of contract law and the application of those fundamentals to business transactions. A study of the legal relations created by negotiable instruments and an introduction to principles concerning the business organization of partnerships, corporations, estates and trusts. This course will cover legal topics concerning communications. Topics covered include libel and slander, privileged communication, government publications, private publications, rights of privacy, publication law, contracts and torts.
Students prepare a research paper applying statistical methods to real-world applications.
A study of the theories, principles, practices, and ethics of the public relations profession. This course considers the elements of the promotion mix from a managerial perspective. Topics include developing objectives used by firms to advance their products, promotional positioning and advertiser roles, strengths and weaknesses of advertising media and forms of publicity, roles of salespersons in personal selling, and types of sales promotion and reasons for their use. A study of the management of the selling function, including sales communications, theories of motivation, ethical and legal issues in the selling profession, the organizational buying process, and the elements of personal selling. Students will demonstrate individual sales proficiency through case study presentations and role plays.