The course emphasizes the importance of the customer's experience in doing business over the Internet. Explore the role of Internet marketing in e-business and how this new business model impacts the customer. Students are asked to bring company marketing and corporate brochures to class. This is essential for retaining customers and attracting new ones. This course is beneficial for those developing new products or those in the start-up phase of their company's products and development.
Special events can be a valuable public relations opportunity to promote the organization.
In this course you'll learn how to create and identify events for publication and how to plan and promote them. By the end of this course you will have a good understanding of what types of events can be beneficial for the outcome you desire, how to manage them to receive maximum media coverage, and how to measure your results.