Plans, coordinates and oversees the writing and distribution of news releases for the appropriate media. Arranges press conferences and media coverage of events. Develops and maintains intra-university working relations with the University departments of Media Relations, Publications and Development. Performs other job-related duties as required. Work Complexity Complexity Requires a broad knowledge of principles and practices within a professional field.
Work is very nonstandardized and widely varied, involving many complex and significant variables.
Exercises discretion and independent judgement in comparing and recommending numerous solutions. Problems may be atypical within the unit. Analytical ability and inductive thinking are required in extensively adapting policies, procedures and methods to fit unusual or complex situation. Impact of Decisions Inside Department Considerable. Outside Department Considerable.