The Danish hardware market can best be described as being fully developed. Half of all Danish homes have a PC and the number of home PCs with internet connections is increasing fast. U.S.- brand equipment are market leaders and many major U.S. companies have own sales and distribution offices in Denmark. These include IBM, Compaq, Dell, HP, Microsoft. Computer usage in Denmark is high and this is confirmed by a constantly growing market.
U.S.-brand products are market leaders.
Most U.S. suppliers operate through fully owned subsidiaries. Local production is small and, with few exceptions, limited to OEM producers. The market is extremely PC network oriented. The total market reached USD 1.62 billion in 1999, and the market is estimated to increase moderately during 2000 and 2001. U.S. suppliers are increasing their share of imports from USD 400 million in 1999, to an estimated USD 455 million in 2000.