God is love, but I am not love. Only to the degree that I receive love from God, do I actually have love. Only as I receive love can I be love. This love is unconditional. It is based on the value that has been place on the object, or something attractive in the object.
Unsaved people can have measure of objective love toward one another.
But at that point, the only way God could love us objectively was in our position in the Finished Work. This is not an experiential love where He initiates and we respond. His love was for us, and toward us, but it was subjective. There is no real response on our part until we begin to have a hunger and thirst for the Word of God. Objective love is conditional, just as rewards are conditional.