Art Nouveau spread across Europe, emerging from the Arts and Crafts movement, but attracting a much larger popular audience. Decorative type and lettering was a major element of the Art Nouveau movement, which had strong ties to the performing arts and other visual arts which required publicity in the form of advertisements and posters. The Art Nouveau movement spurred a renaissance in font design, but much of the art of the period was expressed in unique designs which were never made into typefaces at that time. Hand-lettered posters and advertising titles by artists like Alphons Mucha were in great demand, and the Poster Art movement grew out of Art Nouveau and the poster became the major new medium for popular art by the turn of the century. The hand-lettering of Mucha influenced many other artists and designers and when Mucha returned to his native Czechoslovakia he spurred a renaissance of art and design in eastern Europe, which eventually developed into the cubist and futurist movements in art which had a great influence on designers around the world in the period between the two world wars.
Today there is still a great demand for new and unusual display fonts.
They are essential to advertising in every media, because they draw attention and give a product a signature look which sets it apart from the competition. Advances in desktop publishing have also made it possible to introduce a greater variety of fonts for titling in publications, both in print and online. As a result display fonts are available in great diversity, offering every kind of look for every kind of use. Because the basic function of display fonts is to do titles and label things, they may not have the same character set as traditional text fonts. Display fonts often only have either upper or lower case characters, and usually don't have extended punctuation beyond what's normally called for in titles.