Partnership Opportunities Recent Press Top Search Engine Rankings Everyone wants to see their business have great positioning in the search engines. However, the path to the have the best search engine position is sometimes a difficult one.
Search engines use their own method to index and score web sites.
They weigh factors such as a page's keywords and links in order to rank the pages in their search results. One engine may find the most important factor to be keywords in the title. If this is the case and the only place you have your keyword is in the meta's then you are going to lose your chance at being in the top rankings for that search engine. Because search engines weigh certain factors differently, they all contain different web pages. Since you do not know which engines people prefer it is important to try and be in the top rankings in as many engines as possible.