A large group brings diversity of opinion, knowledge, experience and vantage point, enabling the DesignShop process to release their dynamic group genius. Participants build models of emerging social and economic trends. They establish a common language for the group, identifying terms of art, uncovering assumptions, and discovering the unexpected. A context emerges for the area of focus. Judgment and argument are withheld during this time so that ideas can flow freely.
Wise elimination assumes that rich, dynamic, timely options have been explored.
The variety of ideas created by thirty, sixty or ninety people multi-tasking allows the participants to design from many different vantage points simultaneously. The market, financial, cultural, organizational, and social dynamics of the potential paths are explored by modeling and 'Spoze . Scenarios using convergence possibilities are examined. Participants have said that the focus day is hundreds of percentage points more productive than a typical meeting day. Each successive round of the iterative process provides more discrimination and clarity to the designs and ideas that the group creates.