In contrast, women put a lot more emphasis on feelings and emotions. They want to know that the experience of coming to you for their dental needs will be a pleasant and rewarding one. Women are in a hurry. Today's women lead multiple roles, including wife, mother and businessperson. To reach busy women, your marketing materials should be straightforward and to the point, yet provide a sense of relaxation, simplicity and personal care.
Women are more relationship-oriented than men.
Instead, they want to know that your receptionist will greet them warmly and by name, that you will treat their children with kid glove care and that you will take the time to make them feel relaxed and at ease in the dentist's chair. Women value harmony and visual design. In general, women pay more attention to the look and feel of your marketing materials than men. That doesn't mean you can ignore the content. Instead, your front page should be visually attractive, provide a sense of harmony and offer a careful balance between information and design.