Microsoft Corp. Most people do not think of psychology in their image of the high-tech world of software applications.
Several psychologists are directly involved with product development.
Mary Czerwinski researches user interface technologies. Her research interests include navigation on the web, as well as attention and perception questions in 3D environments. She has found that her psychology background is invaluable in exploring the best coupling between the user and the computing technologies she works with. Mary received her PhD in Cognitive Psychology from Indiana University in 1988 and has published in both the attention and human-computer interaction fields. Mary came to Microsoft because this is the place to do software or any other kind of advanced user-technology interaction, and because they were extremely supportive of her quantitative approach to user research as it applies to software design.