Inc. Leatrice Eiseman Infants as young as two months prefer colorful objects over those without color.
Young children are color-dominant, and are more attracted by color than shape.
Eye-tracking studies that record infants' attention spans indicate that, regardless of sex, red and blue are the most preferred colors. But childhood memories are so involved with color that they are indelibly stamped in our psyches. Our cultural backgrounds and traditions influence our learned response and reaction to color. For example, in many Middle Eastern countries, blue is viewed as a very protective color. Front doors are painted blue to ward off evil spirits.