Cultivating relationships online is a new way of marketing in the Internet age. Just being around successful people feels good. You help yourself the most when you help others. Trust me on this, it works. If you're online simply to make money and don't really care about your fellow neighbors, you'll never be successful.
Successful people go out of their way to help others and give advice.
Exchange ads in each other's e-zines, announce each other's new services, products, perhaps with a personal testimonial. Swapping links, sharing valuable resources. If you can write and they are a graphics expert, swap talents. By scratching the backs of our online neighbors, we all win. The sole purpose of the site is dedicated to creating online visibility for small businesses.