But he's giggling while running all the way to the bank to stash the money he's making from the book, which he says sold more than 75,000 copies in its first two months and is in its second printing. Sugar, uncharacteristically shy about how much he's earning, also tops the list of those surprised by the success of the Guide, which he says has outsold by far any of the more than 50 books he has churned out in the last 30 years.
Wrestling is so outlandish.
A former lawyer and advertising man turned first-rate writing opportunist, Sugar edits a boxing magazine and is a columnist for several generalinterest publications. He also appears on more television sports shows than do highlight reels. Pro wrestling is this generation's version of that Johnny Paycheck song, 'Take This Job and Shove It. I did it as a giggle. Sugar's book also includes a concise history of the struggle for supremacy between the two.