Communication Campaigns and Applied Research Second semester. Snyder Application of media, persuasion, and social change theories to the design of communication campaigns, including focus groups, interviews and other background research. Students will work with community organizations. Advanced consideration and criticism of selected modern persuasion theories and research in communications. Covers communications theory relevant to advertising, with specific application to the creative elements of art and copy.
Students create actual print advertisements and radio commercials.
Fridy Communication in government processes. Communication theory and practical applications. Issue management, lobbying, interest-group strategies, government relations, grassroots action, and coalition building. Students may not pass this course without passing the written work. Introduction to Semantics Either semester.