Standardized metadata provides vendor neutrality.
In the demonstration, representatives from Time Inc., Getty Images, Artesia Technologies, Interwoven, Kinecta and Banta showed how the same content from multiple sources can be repackaged and moved through web and traditional print publishing workflows with relative ease. The result is value-enhanced information, which can be easily personalized, aggregated and syndicated. It also adds additional elements to handle publishing-specific business needs, such as managing reuse rights and permissions and describing the component parts of articles and publications. Metadata is information about data that helps humans and software applications intelligently retrieve and use content. Automate localization of information.