I think you might be disappointed if you are looking for a hands-on formula for creating a great web site. The Consumer's Perspective Consumers, or users as we more commonly refer to them, want to find information quickly and easily. Contrary to what you might conclude from observing the architectures of many large, corporate web sites, users do not like to get lost in chaotic hypertextual webs. Poor information architectures make busy users confused, frustrated, and angry. Because different users have varying needs, it's important to support multiple modes of finding information.
Some users know exactly what they're looking for.
The just want to find it and leave, as quickly and painlessly as possible. The is called known-item searching. Other users do not know what they're looking for. They come to the site with a vague idea of the information they need. They may not know the right labels to describe what they want or even whether it exists.