Think of trademarks as more than words or logos. Types of marks. Guarantees of consumer value. Good trademarks do not wear out or expire. Well-chosen marks become more valuable as goodwill grows.
Trademarks are often the most important assets of established businesses.
Not Trademarks are not copyrights or patents . They cannot be used to stop others from copying goods or services. Those with large investments in original research or development should consider patents and other such protection against copying. Still, a day will come when patents and trade secrets are no longer effective. Then, others will have a legal right to copy and to describe their copies.