Today, sociologist's look at social questions in the context of three major theoretical paradigms that allow them to analyze effectively virtually any dimension of society. Macionis, John J. 1997 Sociology, 6th ed . Today Sociologists today study specific groups and types of people within a society rather than making conclusions about overall social conditions. The changes in these conditions and lifestyles in general have been dramatic since the social upheavals of the 1960s and have been the subject of many sociological inquiries. The use of computers and more reliable surveying techniques have improved the field.
Social psychology is an important application of sociology today.
Social psychologists study the social influence that individuals have on each other, that individuals have within groups, and that groups have on each other. Issues such as conformity, leadership, prejudice, morale, attitude, and child-rearing are examined by social psychologists. Sociological study is wide ranging, with a focus that ranges from crime, social inequality, aging, family life, and urban living to how new information technology is changing our lives. A bachelor's degree is a good start for a career in business or law enforcement. Careers in business include government administration, biographer, consumer services, personnel and placement manager, public services educator, probation officer, statistician, urban planning, and technical writer.