It is estimated that one permanent job is created for every eight tourists who visit South Africa. These are not high-tech posts requiring diplomas in rocket science. Even an education system striving to overcome past inequities can produce suitable job candidates. A tourist-friendly climate is a climate that favours us all. You need positive people to achieve positive results.
Tourism is everyone's business.
Using tourism to foster a service culture can provide a catalyst for customer service improvements across all business. Enhanced tourist revenues are practical motivation for Keep SA Beautiful campaigns. The 'Welcome' campaign is also an inoculation against negativism. South Africans have a choice. We can be a Winning Nation or a Whingeing Nation, but we can't be both.