This factor can make the difference between a break-even event and a loss. Alcohol has an impact on ambiance and attendance. There is also a concern that the current prohibition on alcohol may increase pre-show alcohol consumption and raise security costs. The size of the student population should draw concerts, but shows have not always been well attended. There is general apathy and a lack of interest toward concerts.
Students lack time with classes, work, organizations and other activities filling the day.
There is a perceived lack of awareness, possibly due to poor marketing and promotion and the failure on part of students to stay informed by reading newspapers. At UNL, athletics is likely to have a priority over other extra-curricular events. Many student organizations, such as the University Program Council, have limited funds for production and promotion. Long-term planning is difficult because there is high turnaround with the student staff. There are enough local corporations in Lincoln who could help support concerts.