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Web sites are an important part of the virtual business model.
Unfortunately web sites are easy to do. There is a great temptation to just go ahead, register a name, get a free html editor and go to it. Many remind me of one of my customers, a large and successful corporation, with whose president I was discussing web sites. I asked him if he had seen his own and he said no, but someone on staff who was familiar with the technology was in charge. When I pressed him to find out who it was, he called head office - it turned out to be the mail boy.