And few users wanted to read the instructions for advanced search features that make retrieval more precise. So the search scientists brought the people's choices back into the programs. Google, the favorite computer-made search engine, according to an informal survey of more than 40 professional news researchers, uses the Web community's expertise in its page ranking. Just as you trust the links on a really good site to get you to other good pages, Google crawls the Web scooping up hyperlinks and uses them to figure out how important a page is by what's pointing to it. The competition among search engines is making searches better.
Subject specialization is another trend.
There's much more multimedia. And delivery to wireless devices is a natural progression. Both let you click on a word in a Web page or other documents to find links to related information, such as definitions or news. Tips on Searching, Search Engines Go to where you think the answer will be. Your bookmark list may still be the fastest way to get an answer to your question.