A good brand name in a local market can profit through simple e-mail orders. Millions of dollars have been wasted on under-promoted webites. Slap your URL on all letterhead and brochures. Mail your customers. Explore ads in print and radio.
Small businesses are generally lucky to make a few hundred bucks a month from Web ads.
But Web ads are effective when they encourage customers to visit other sites offering complementary products. So see if you can exchange ads with suppliers or customers. But the vast majority of people will use slow phone lines for years to come. Unless you cater to high-tech customers, don't load your site with gimmicks. Keep it simple.