The other point I'd make is that HardRoad is born of dreams. Bar talk, actually, and a couple of friends sitting over a beer, talking. Let's start a web site, one said to another. And not too long after that, we did. HardRoad is six young reporters, roving the US, filing daily dispatches about their life on the road, reviewing great local bands and posting songs from those bands on our web site.
Visitors find a fresh road trip, hot band and great new song there everyday.
At this stage in the development of the world wide web, that is still a relatively unusual accomplishment - fresh daily content at a high level of production. Surely, that will change, but it's still harder than anybody thought. We're doing it. Just 12 months ago, entrepreneurs raised tens and hundreds of millions of dollars for start ups with business plans on cocktail napkins. A lot of those companies have gone by the way.