This may change, however, since government data show that those 65 and over represent the fastest growing segment of the population. The Census Bureau projects that the over-65 population will more than double between 2000 and 2050. If computer companies hope to tap into this rapidly expanding market, our survey found that there are certain qualities that will make the technology more appealing to seniors, noted Ervin. Many of the participants in the survey commented on how they did not have room for a large clunky machine. They overwhelmingly felt the smaller and less intrusive, the better.
Simplicity is also a key element.
Features like voice commands and touch screens are seen as highly beneficial. The seniors in the discussion groups were especially interested in equipment that could be integrated into appliances already existing in their homes. Companies offering Internet access through the television could have a remarkable advantage among elderly consumers, commented Ervin. He noted that getting seniors to embrace computers and related technology is becoming increasingly important. Computers will be instrumental in helping frail seniors continue to live independently in their homes.