Introduces students to the relationship of personal vision, mission, and values to both spiritual integrity and career success. They also have an opportunity to enhance their presentation skills and learn effective negotiating strategies. Explores financial concepts at work in various health care organizations, and introduces tools and methodologies available to the financial manager. Future physicians and health care providers learn to protect asset value through portfolio management, and understand what incentives motivate managed care institutions and hospitals in negotiations with physicians.
Students perform a financial audit and engage in a financial simulation.
Covers the marketing concept, marketing mix, and relationship marketing. It includes a study of segmentation, target markets and consumer behavior. In addition, product, pricing, distribution channel, and promotional strategies are introduced. Students apply quantification techniques with survey data to forecast market demand and determine market boundaries. Students are shown how marketing principles can be used to develop marketing policies, strategies and plans.