Add to this a whole new generation of Lassie fans thanks to cable television and the recent release of the first Lassie movie in twenty years. Today many of these same children, in an effort to recapture those childhood memories, are now collecting items that were important to them in their youth. There are Lassie collectors around the globe. They are everywhere, in all walks of life, crossing all ages and all boundaries. Some are Collie owners and breeders, while others don't even have a dog.
Some collectors own other breeds.
The vast number of collectors has made for a very competitive market. Many toy and antique dealers will tell you there isn't much in the way of Lassie collectibles.