This effort is used to guide all types of strategies. Staff analyzes sales tax and employment trends in various business districts and sectors in order to determine key targets for business recruitment and retention that meet local service needs, increase employment opportunities and increase City sales tax revenues. Our business marketing slogan is An Environment for Innovative Business . Our competitive advantages are quality if life, skilled labor, good transportation and research . Allocating resources to marketing and public information is a critical component to success.
Staff contacts media when specific milestone events occur, publishes in peer group journals, etc.
Staff maintains an economic development web site.