The first step is to get support from your residency coordinator. Advocacy programs are important and most directors are looking for programs involving the community. This program has the advantage of being fun and interactive as well as giving good public relations exposure to your department. It is possible that you will have initial startup costs that may need to be loaned by the department. The next step is to solicit support from businesses.
Sports teams are great start.
Present the program as a physician-run community service program for children. Prizes are given to recognize their community service and school excellence. The third step is contacting the schools and school systems that you wish to involve with your program. The K U Children's Center invited the public school systems closest to the Medical Center. Due to the large number of private schools in the area, we chose at first to have them contact us if they were interested in participating.