Businesses that want to sell on the web must invest in security software. They must assure their customers that they are protected. The breakout groups also recommended that orders be acknowledged immediately and automatically by e-mail. Another e-mail should be sent when the order is shipped. Beware of dumping too much information on your customers.
Studies show people buy more on line.
Avoid asking for personal information. Be prepared to deal with a higher rate of returns. Same elements of marketing apply.