Seniors are the fastest growing population segment in America.
Over the next few decades, their economic and political influence will drive a myriad of products and services and affect political and social change unlike anything we have seen in the past. Businesses must listen to, understand, and effectively communicate with this diverse population to successfully capture its potential. To help businesses align their strategies with the demands of a growing senior market, the Seniors Research Group is pre-recruiting a panel of 25,000 Americans age 62 and older to participate in research studies. Accessing this demographically diverse panel gives businesses proactive insight, timely results, and reliable data on senior needs, opinions, and attitudes. Seniors who join the panel benefit as members.