These algorithms are mathematical equations or formulae that impact how a site is indexed and ranked. Search engines attempt to give their visitors the most relevant results by constantly improving their formulae. Page elements and other factors are analyzed to determine search results. When a search engine is queried, it applies proprietary ranking formulas in an attempt to deliver the most relevant results to the user. Search engine optimization studies search engines' current formulas, and determines techniques that will help pages rank better.
Search engines are powerful web site traffic generators.
Also, unlike the Yellow Pages, the web has over a billion pages, and getting noticed is a far greater challenge. Ranking factors can be page related, such as HTML titles , meta tags and keyword placement , or non-page related, such as link popularity . The more a webmaster knows about search engine formulas, the higher their web site can rank. The most important part of optimization is great content. Write informative copy and you will significantly simplify your search engine optimization process.