The Web makes all those techniques obsolete. If you are going to provide ROI these days, you ve got to work the Web. As the first publisher in the industry to do away with the printed business reply card for its reader service program over a year ago, BCI has had ample time to evaluate the impact. Simply put, it all works it s a great marketing tool. Our clients can implement a working Web solution within just three weeks of concept generation without the programming and administration resource issues that generally surround an in-house development project.
Service includes Web hosting and data warehousing and full maintenance and support.
User activity is tracked and integrated with collected demographic and research data to create a single, powerful database, thus establishing a strategic resource for the entire company. Real-time access to data via dynamic reports allows publishers to put this information to work quickly and easily for a variety of strategic business purposes. Fulfillment options such as automated email delivery and Web download put inquiry activity reports and sales leads directly into the hands of advertisers, providing strong and immediate ROI support for the publication. The company is based in Naples, Florida, with sales offices in New York and California.