Covers careers, professional and research resources, and student support services. Should be taken in the first trimester of undergraduate work in communications. Examines the communication process on the basic levels and contexts of communication, intra-interpersonal, small group, and organizational communications. Surveys research methods and instruments, their strengths, weaknesses, and applications.
Students prepare and implement a research proposal.
Applies these theories to interpersonal, social, political, and organizational change. Students develop and present persuasive messages and study persuasive campaigns. Investigates the assumptions of public and interpersonal messages in corporations and communities. Applies concepts and analyzes case studies. Covers careers, professional and research resources, and student support services.