Printed in the United States of America.
Subscriptions are available only on a calendar-year basis.
In the majority of cases in which editors and readers were on opposing sides, many readers seemed unaware of the professional and institutional considerations that motivated the editors. The editors, on the other hand, were much less disposed than readers to be guided by their human sympathies and sensitivities. Erst Kommt das Fressen, dann Kommt die Moral. This article argues that a firm and consistent editorial focus on a politician's public virtue would serve well as the essence of journalistic communication about political character. After presenting the theoretical foundation of this definition, via qualitative case-study methodology, this essay analyzes the editorial claims made in the Atlanta newspapers about Bill Clinton's political character during the 1992 presidential campaign.