Acquaints students with the nature of communication inquiry. Theories of communication effects are surveyed. Research methodologies relevant to advertising, journalism, broadcast media, public relations, and organizational communication settings are examined. 3 credit hours. Examines such problems as regulatory control of the media, law and ethics, and the behavioral aspects of mass and interpersonal communication.
Students examine the variety of media writing and commence writing their own media messages.
3 credit hours. This course makes students aware of the depth and sensitivity of the role public relations plays in today's business environment. Orients students to career paths utilizing communication, journalistic and management skills as well as skills acquired in business and English courses. 3 credit hours. Entails practice in news gathering, editing, writing, and use of news services and sources.