This subject provides an introduction to computer-based communication systems and reviews the latest developments in telecommunications. The new communication technologies are examined in their social context by drawing on studies in economics, psychology and organisational theory. In particular, the social implications of technological change are explored. This subject looks at the nature of organisations and the role of communication in how they function. Theories of information flow and organisational design are examined.
Special emphasis is given to communication in business.
The subject meets the needs for the development of skills in appraisal, in staff development, in the teaching of adults and in the development of negotiation and mediation skills which graduates with majors in Communication are called upon to practice. This subject provides students with a further understanding of how advertising works in our society. A number of theoretical approaches will be used to critically examine advertising texts, including semiotics. Practical course-work will focus primarily on the production and evaluation of radio and television commercials in a range of social and commercial contexts. COMN13-323 International Media Issues Students will develop an understanding of different media systems throughout the world and the challenges to them posed by new technology and by global political and social developments.