Marketing has become a significant philosophy of doing business. The fact that a marketing orientation is a feature of most growing, dynamic companies is a real advantage to the graduate who enters the marketing arena. The training period may involve the graduate in a number of critical marketing areas such as sales, advertising, public relations and research. The marketing profession can provide a direct route to upper management. The most successful graduate will be the one who develops competence in a number of marketing functions, such as research, quantitative analysis, sales and advertising, and at the same time, has obtained strong skills in strategic marketing management.
Senior professors teach the majority of undergraduate classes.
Strong emphasis on preparing students for marketing management careers. Opportunity to participate in a national award-winning student chapter of Pi Sigma Epsilon.