Since the beginning of this year, the site has been averaging more than 70,000 unique visitors per month. Gecko Research and Publishing tracks telecommunications technologies and markets and publishes its studies on a series of web sites. Each study includes its own electronically published newsletter, online compilation of market data, and unique mailing list. Gecko's work is entirely funded by corporate sponsorships. In exchange for support, sponsors receive recognition via hyperlinked ad banners, which appear atop many of sites' web pages.
Sponsors never receive preferential coverage within the sites' content or via the newsletter.
Presently, Gecko maintains two research projects including the CATV CyberLab and IP xStream . IP xStream provides information on the market and technologies allowing voice and fax communications to be run over IP networks. Gecko's model for delivering news and information and developing interactive forums for the industry has created an unusual dynamic. It challenges the traditional media press' means for distributing and controlling information. It also threatens telecom research firms that build revenue based on selling market information.