Through studies of specific business cases, students gain insight into the cultural, legal, and social decisions that affect an organization's future. The course emphasizes how organizations define actual brand problems and attempt to solve them. A detailed focus on planning and executing a project to meet the marketing communications needs of an actual client or writing an original and publishable paper. Individual students use the skills acquired in the marketing communication curriculum to complete the project. This course, which can be completed over two semesters, meets the final requirement of the Master of Science degree in Journalism.
Seminars focus on topics of current and historical interest.
Students develop projects and presentations in special areas of interest and expertise. Course may be repeated under different topics. Covers news and persuasive uses of media. This course guides preparation for and development of a media research project, research project, or master's thesis. Each student produces a research question or hypothesis and research design, plus a preliminary review of the literature, as requirements of the course.