This elective course prepares students to conduct primary research. Emphasis is placed upon designing, piloting, and distributing questionnaires to persons in business, education, and government sectors. Interviews and other primary research techniques are used in data collection. Students use data analysis software packages for interpretation and present their research findings with multimedia. This graduate level course focuses on writing effectively for business audiences.
Students prepare memos, letters, and a formal, analytical report based upon primary research.
Emphasis is placed upon clear, correct communication both in writing and orally.