If you use the Web, no doubt you use search engines to find what you're looking for.
Search engines are enigmatic and often frustrating beasts.
They're not as useful as they should be, and the pages they find may be in the top ten not so much by relevance, but rather because of some magic done by a webmaster. They're often arbitrary as a result. That involves special technology used to visit the site being registered and collect pertinent content. But it's not always up to the search engine to list sites appropriate for your search. A page listing high in search results is more than likely the result of a webmaster cleverly guaranteeing higher listings using META tags.