Our biggest innovation was the use of the web itself to communicate with and monitor volunteers in the field. View the district worksheet used for volunteer coordination and feedback of our key field work, just before election day. Many Representatives and Chiefs of Staff were shocked that these groups appearing in their offices had never physically met before. The meetings were carried off with grace and aplomb. The efficiency of this operation highlights the potential of the web in bringing field operations back to the mainstream of political campaigns.
Web allows organization to be cost effective bundler of campaign donations.
After impeachment, MoveOn.org turned to electoral action. Later, during the Senate trial, a similar appeal went out for volunteer time. Converting these pledge commitments to real action has become a major focus for MoveOn. We a committed to helping supporters remember and to making it easy for them to follow through. Serving as a conduit for these bundled contributions, we allow the donor to make multiple contributions on-line with one simple transaction.