Datalytics alerts its customers to possible conflicts with a detailed weekly report. The customer then decides whether or not to take action. In addition to tracking domain names, MarkWatch can recognize server name and path name conflicts. Proponents of free speech on the Internet feel that much of this monitoring activity has stepped on the toes of the very customers who are using a company's products. You want to maintain free speech, but you don't want people to be able to damage trademarks.
Trademarks have a value in commerce.
The fact that people identify certain products with good things makes them valuable. Trademarks and domain names aren't the only elements of Internet marketing that need protection. Many Webmasters are concerned that it's impossible to prevent someone from downloading an attractive graphics file from a site and using it elsewhere. To address this problem, Maximized Software, a producer of Web server utilities, has introduced SiteShield, a series of plug-in modules for Web servers. Image Guardian prevents Web visitors from using images without authorization, according to Michelle Robbins Counter, sales manager of Maximized Software.