In a famous example to promote a magazine, a couple are shown having apparently live sex on television- calculated to lift the circulation. The ad, which was toned down in some later versions, drew the most complaints to the Advertising Standards Board. Ms Helen Leonard of the National Women's Media Centre says the board is not doing enough to stem the tide of nudity and sexual innuendo. Risque ads offend, Ms Leonard says, because they make it harder for women to be taken seriously as equals. I am not concerned on moral grounds.
Women have far greater control over what they do.
I am concerned very much on social grounds because men control the advertising industry, images and the society it sits in. You can do it without being crass. RMIT's Brian Roach says that it depends on the product and brand. A product which relates to a sexy image is more likely to sell with a sexy ad. He's less sure about the effectiveness of a sexy ad on an product like haemorrhoid cream.