Perhaps you've decided that you'd like for your business to have a presence on the Web. It is not essential to the success of your site that it be admired for its technical merit. Unless you plan to issue hourly bulletins, you would certainly wish to avoid this feature. This is all well and good if it is one's 77th visit to, say, the public library home page, but if the destination is somewhere slightly less elevated, reminding the visitor of the frequency of his visits may discourage returns.
Some designers recommend that a site contain interactive entertainment.
Such diversions can indeed encourage repeat visits to the site if they are well done and allow the user to vary the input parameters. The user can recalculate the mortgage payment required to buy her dream house over and over again, varying the loan term, interest rate, and down payment. It is important that interactive applications provide genuine value, however. It is important that the designer make the site as accessible as possible. There exists software, for example, that will extend the reach of your web pages to include the vision impaired.