Our aim is to involve you in some of those debates both by reviewing some of the literature, and by getting you to try out your own analyses of actual examples of films, TV programmes or video games, based on your viewing and playing experiences. TV programmes will include extracts from Watch With Mother, Camberwick Green, Teletubbies and Reactive.
Workshops focus on intentions and pedagogic strategies.
The debate turns specifically on ways to read Blue Peter . The lecture discusses this famous series and its pedagogy. We review the background in Head Start programmes, and consider some of the debates about evaluation in Bates or Greenfield. Workshops continue to pursue 'ideological' readings via Ellsworth or Mattelart, focusing on the 'commercialism' debate. This lecture introduces and contexts the work of Kinder on children's TV and the 'interpellation of the postmodern self'.