There are different ways of looking at texts, including interviews. There is no wrong way. There is only the way that helps you to make meaning of the text. This form of analysis assumes that the writer is often saying a lot more than he or she is aware of.
Words have personal meanings, but they also have cultural meanings.
Culture is the way of life - the values, and beliefs, the things we create and the things we do that we share in common with others. So when we say that a word means one thing, it may also mean a lot more on a cultural level. The fact that we believe that we choose to look at the world in particular ways may indicate that we are not really conscious of the influence of culture over our consciousness. We will go over this in class so that you fully understand. The following are keys to discourse analysis.