Public Relations Project Self directed field work with faculty advisor. Discover how to manage a real life public relations project. A student may choose event management, media strategies or marketing communications. Schedule is flexible but a student must complete 40 hours including a work plan, field work, progress reports and final report. Advisor available for instruction and counsel.
Success requires high level of motivation and self discipline.
This one day course will provide an overview of corporate communication in today's business world. Explanation and discussion of real life external communication and employee communication. Guest speakers will also provide case studies. Designed for communication and business students, for those contemplating a career in this field, and those already working in the field in a junior position. Focus on matching compelling messages with diverse audiences using tailored communication tactics.