LAB 0 hrs. This is an introduction to basic principles and practices in marketing. The course provides an overview of the field of marketing in areas of consumer behavior, marketing management and channels of distribution and emphasizes the growth of the marketing concept. Students combine these production elements through the use of non-linear digital editors and multimedia authoring tools. Conceptualization, interface design, and prototyping are key course elements.
Students demonstrate advanced multimedia production skills through assigned projects and exams.
LAB 0 hrs. Project evaluation will include production, testing and delivery of an original multimedia title. Students will gain an understanding of the necessity of the Internet in today s society. Students will create their own World Wide Web home page using various WWW languages such as HTML and Java. This course is designed to offer instruction on software packages for creating high-end graphics and design for the Internet.