The course topics include store locations, merchandise buying and pricing, promotions, lighting, color and displays, and the operation and management of a typical retail enterprise. MKT 330 International Marketing 3 credits Modern marketing crosses borders with an ever-growing volume of industrial and consumer products that are exported, imported, or manufactured by U.S. firms in foreign nations for selected global distribution. This course expands the principles of marketing to include the planning, pricing, distributing and promoting of global products as well as those earmarked for sale in selected foreign markets. Students study the principal foreign markets and the methods of distributing U.S. products in these markets. MKT 340 Direct Marketing 3 credits An introductory course in direct, database, and interactive marketing including direct mail, broadcast, internet, telemarketing, catalogs, inserts, and video for sales, fund raising, and image building.
Students learn to generate and qualify leads and to create potential consumers.
The special competencies of direct marketing and its distinct differences versus general marketing are stressed, including issues of measurement and accountability. A special focus on the challenges and opportunities of Internet marketing will be included. Prerequisite MKT 201 . Offered every Spring. MKT 440 Internet Marketing 3 credits With the move to an Internet-based economy, this course provides a comprehensive understanding of electronic commerce as a marketing and general management discipline.