Research in this area is motivated by the lack of models and languages in the communication design field which address design solutions that continuously change over time. This limitation has become salient in the recent development of digital communication media, where design solutions must continuously adapt in response to the dynamic changes both in the information itself and in the goals or intentions of the information recipient. Traditionally, the role of graphic designers is to encapsulate message contents into fixed forms, such as print or film, so that the message can be distributed and stored. In contrast, designers of digital media must consider the dynamic and interactive nature of the communication. Research in this area in the School of Design has focused on Kinetic Typography-i.e.
Text is no longer limited to static forms in digital communication.
Typographic form can change in size, color, or position in order to appropriately express its content. Although animated text has been used TV commercials, music televisions, as well as in films, the in-depth understanding of kinetic typography as written language has not been fully explored. We are also investigating Dynamic Diagrams and Publication. Since each individual design problem can be unique and can change continuously over time, designers often find it impossible to design a solution to a particular problem. Instead, they must design a way of designing, or a process, in a form of computer programing code that can generate solutions at run-time.