The goal of all type specification is ease of reading and legibility of the typeset product. A clear finish in either a dull or gloss can be added to publications to enhance the perceived value, to create an interesting design or to make the publication less susceptible to smudges and fingerprinting. Just as the addition of another color will add cost to a publication so will the addition of a varnish. W White Space. Used to refer to the area in a design not occupied by type, photos, illustrations, or other printed material.
White space is an important design element.
Often it is the white space in a design that isolates and emphasizes the message.