The Chinese partner for the project is the Guangdong Provincial Department of Science and Technology. On the Swiss side the workshop will be organised by BATS who will themselves be presenting scientific contributions and will also issue a publication with the results of the workshop. The workshop will hopefully generate ideas for further joint projects. A new study tests how businesses from the agrobiotechnology branch define sustainability for themselves and how sustainability in business politics has been translated into action thus far. Based on the results, a future-oriented concept will be recommended to help businesses strengthen their efforts toward finding a sustainable business concept.
Society is sceptical about new technologies.
That is why in the last few years believable public relations work has become more and more important for the agrobiotechnology industry. Moreover, the closing of new markets in developing countries necessitates the development of business strategies in social and environmental areas. The study looks at the current sustainability strategies of large concerns of agricultural companies and recommends an improved concept with an integral way of seeing things. The study is available from the Agency Bats, Clarastr. BATS Dr. Marion Morgner Tel.