This course is a study of advertising purposes and procedures, covering primarily the point of view of the advertising account manager. Topics covered include copy preparation, advertising layout, and media analysis. Law, insurance, marketing and personnel are also covered. Simulation of a new business and the creation of a business plan are major components of this course. Students secure employment in supervised and approved work situations to further their occupational skills, technical competence, and attitudes in an area related to their specialty.
Students complete weekly reports and a project related to the specific career interest.
A minimum of 150 hours of work experience is required in an individualized training program. May be repeated for a maximum of six semester hours. MKMC 271 Visual Merchandising Enrollees in this course study visual merchandising, trade exhibits and the total image of visual presentation of merchandise. This is a hands-on course hosted in cooperation with the retail community. The production of a visual merchandising portfolio is a major component of the course.