They are affordable, and should be viewed as essential tools, not luxuries. In a competitive environment, you have to compete. Part of that competition is being as responsive, as cost effective as your competitors, and tech can help you, now for less money and time than ever before. However, you can't just buy the hardware or software and have it solve all your problems. You also have to move toward the technology, be a bit flexible, and accommodate to the new situation.
Tech can get in the way of providing good mission.
As you can tell, I am strongly pro-tech, and an advocate for your organization to use the tools that technology provides us to the maximum mission effect. However, I would be naive and would be giving you bad advice if I didn't remind you that tech is just a tool, and not a panacea. It won't fix a poorly managed organization that doesn't care about its markets, doesn't value line staff, doesn't recruit and retain good volunteers, or doesn't pay attention to its finances. To think so is the same as assuming that just buying a van will allow you to deliver meals on wheels, or having a receptionist guarantees prompt customer service. Tech is a tool.