The opportunities are endless. Specifically, some of the funds have gone towards the women's basketball and baseball radio network. Television broadcast opportunities also exist through The Tommy Bowden Show and The Larry Shyatt Show. Clemson has tried to take a very conservative approach when dealing with corporate sponsorship. You want to keep it first class and justify what you are doing.
Some institutions go over that line.
We try to be cautious with what we put in front of our fans. You want a premium on sponsorship, and we select them very carefully. However, not everyone is open to the idea of seeing company logos associated this closely with sports. Some people just don't like to see as much signage in the stadium. Institutions sometimes make the mistake of aligning themselves with corporate entities who may not have the same brand image as the image of the sports team.