To complete this course successfully, students will need to demonstrate their understanding of the theoretical concepts and principles of international marketing, knowledge of the fundamental concepts of the world trade in goods and services as well as their appreciation of historical, cultural and demographic differences between principal world trading blocs and regions. Students will familiarize themselves with the principal trends in global marketing strategies from case studies and examples to be able to apply the learned theory and knowledge to hypothetical situations drawn from real marketing practice. The objective of the course is to enable students to develop their analytical and decision making skills for launching international operations in the areas of product planning, pricing, distribution and promotion. New Hampshire College requires all students to adhere to high standards of integrity in their academic work. Activities such as plagiarism and cheating are not acceptable and will not be condoned by the college.
Students involved in such activities are subject to serious disciplinary action.
For further explanation on this topic, please refer to the New Hampshire College catalog. Failure to attend during the first week will result in an automatic drop. If a student has any disability issues that they feel need to be addressed in order for a safe and fruitful educational experience to take place, please contact the instructor. Please be aware that the instructor cannot query students about their disabilities, so students must make the decision to self disclose. Follow the link in the announcement of a test to the assignments area where you will see the test questions and will be required to enter your responses.