Some work, some fail. The only discussion of authorial skills is the requirement of brevity. It's as if there were no tradition of grammar, of rules of writing, or of training. Get the words right, then consider the technology. Which brings me to the obsession with machines.
Technology can kill words and wreck language.
It's worth asking why an era of intense technological revolution is being accompanied by an era of cultural recycling, safe products, manufactured pop groups, formula broadcasting and journalistic punditry. My discussions about innovation at the ABC are about packaging, not ideas. Make room for more promos. Gild the lily. Dump the lily.