Brainworks Integrated Marketing System allows sales managers to quickly analyze advertiser behaviors, track profiles and trends, and incorporate current market data to create successful and profitable advertising campaigns. Campaign deployment elements include telemarketing, e-mail, conventional mail and fax. Marketing specialists can schedule appointments, document calls and enter advertising insertions from a single screen. Brainworks Sales Force Automation provides sales reps with a single portal to prospect, advertiser and account information. They can organize their activities, schedule appointments and document their results electronically, via their desktop, Palm computer or Web browser.
Sales managers can easily monitor and guide the activities of their sales reps.
Sales Force Automation shares a common calendar with the Integrated Marketing System, allowing sales and marketing personnel to coordinate scheduling of appointments. Geac Publishing Systems demonstrated FlashNews, the latest in its Media Command suite of editorial products, that allows reporters and photographers file breaking news pictures and copy from the scene of a story with a Palm computer. FlashNews transmits data as XML e-mail attachments that can be read by any system that accepts the established News Industry Text Format. As other front-end systems evolve, they will be able to take advantage of the newly adopted International Press Telecommunications Council News Markup Language. Photographers can take the Compact Flash card from a digital camera, insert it into a CF slot on the PDA, attach IPTC header information to a picture and transmit it to the office.