I don't see them jumping off tables or anything. In fact, today's wrestling shows don't seem to be so much about wrestling as theatre. It's a comic book and soap opera all rolled into one. People accept it for what it is and know it's fixed. Also, it doesn't hurt that they've added a few hot chicks.
Sex is now a much larger part of the formula as well.
Sable, the WWF women's champion and prototypical blond bombshell, recently posed nude for Playboy. Vince McMahon, owner of the WWF, knows well that sex and violence will sell his product. But we're not killing anyone. We're not maiming anyone. I don't advocate anyone picking up a chair and slugging anyone.