On the web, every employee is the PR and Marketing department. Every action in the workplace is public and accountable. Every strategic decision is open for assessment in public. A company's culture is subject to visible critique. Published information is subject to ridicule.
Unpublished information is subject to collection and distribution.
Corporate privacy is a thing of the past. Attempts to manage the truth take on an overwhelming feel of dysfunctional denial. The real quandary is that isolated incidents, transmitted over the web to potentially large audiences, shape a company's image. The problem is that for many companies the attention to quality was placed on products and services, not employee relations. Customers could fight by switching vendors.