The Department of Business awards a bachelor of science degree in business management.
Students also learn communication skills, critical thinking and quantitative techniques.
The program also exposes students to computer technology, the study of ethics involved in business decisions, and the multinational and multicultural aspects of today's business world. About Marketing An increasingly vital component of any successful business, marketing provides a solid foundation for a full spectrum of career opportunities. The Marketing concentration at UW-Parkside is designed for students seeking careers in fields including advertising, manufacturing, retail and service industries. The program includes three core courses covering topics such as buyer behavior, market research and marketing management. In addition, a variety of electives gives students the opportunity to specialize in specific areas or to gain a solid grasp of general marketing principles.