To avoid litigation, the firm should select a domain name and immediately register itwith Inter Nic, even if the site launch or commencement of e-mail access is not imminent. Another litigation avoidance technique is to register the domain name as a trademark or trade name. Inter Nic's introduction of new extensions, such as .cc, have added to the inventory of available domain names. There are several print publications available to marketers seeking information about law firm web sites. Articles about law firm web sites have been published online and listed at Lawyer Marketing and Law Guru .
Web sites have a vast potential for furthering law firm marketing goals.
The audience reached by law firm sites include clients, prospects, recruits, vendors, media, the legal community and the general public. Web sites are essential for an online presence in this age of increasing reliance on the Internet as a medium for research and entertainment. Selection of an effective domain name is a critical first task in the process of creating a firm web site. Firms should act quickly to select and register domain names, as the number of available, desirable names will dwindle as more firms establish presences on the Net. Excellent legal service at your convenience.