This same phenomenon seems to be happening with Web sites. They look more like print ads than something truely Web-ish. Yet, unlike print ads, Web sites have the ability to change almost immediately. Many clients, however, are slow to integrate the Web into their overall communication strategy. Thus, many sites appear to be neglected.
Web pages are often very busy, with lots of information crammed into small spaces.
Advertisers, while not yet knowing what this medium can do, are convinced that they must be in it.