Say something that makes attendees want to stop. Provide benefits, not features. Keep your booth tidy. Pick up litter and paper. Merchandise your booth by facing products for maximum exposure.
Sort leads by category- red hot, steaming, embers, ashes.
Prepare marketing materials that you will send to qualified, prospective leads before the show. Include a personalized letter with that material. Call those leads within 10-14 days after mailing such materials. In the past five shows we have managed, we have yet to receive a call or piece of direct mail from an exhibitor who has been provided the full list of attendees at the close of the show. We expect exhibitors to use the list.