Check, in particular, how the links look. Remember that your title will become the name of the bookmark, and make sure your title describes the page. Look at this one in both graphics mode and with Lynx. His page looks very good in Lynx as well as in Netscape. The Lynx version is all caps and difficult to read.
Some people actually try to do that.
That home page has a pleasing effect. The white text is large enough to be easy to read on the black background. You can get ideas from this site for good design and also for bad design. OIT puts up both formats, Adobe Acrobat and html. Hardly anyone in attendence had dealt with equations.