It is recognized as a UNC-Chapel Hill student organization, and because its membership is predominantly black, it is affiliated with the National Association of Black Journalists. The chapter maintains a directory of minority journalism students and coordinates, with the minority adviser, attendance at job fairs throughout the Southeast and in several metropolitan areas. The group sponsors and attends critique sessions, workshops and seminars relating to all aspects of photojournalism. It also conducts photography trips and social events. This organization is affiliated with the Public Relations Society of America, the largest organization of public relations professionals in the world.
Students interact with professionals in the area at monthly meetings.
Club activities include annual projects, membership, meetings and outreach to the University community and the electronic media profession. Student membership may be transferred to professional chapters upon graduation. Monthly meetings offer sessions with professionals and other specialized programs. Each year the chapter sponsors a seminar on how to apply for a job. The student chapter is associated with professional chapters on regional and national levels, and students are encouraged to attend annual meetings at both levels.