Affiliate marketing pundits have been known to say that 20 percent of the affiliate sites deliver 80 percent of the traffic. But it's more extreme then that. The lion's share of sites that sign up with any affiliate program will never generate a respectable stream of traffic. Amazingly, a good number of sites may sign up for any given affiliate program, but will never go to the trouble of adding links. Super affiliates are those wily Web sites that have wired into affiliate marketing as a way to generate significant income.
Savvy merchants know the potential of a super affiliate.
They form solid relationships, keep the lines of communication open, and deliver on their promises. The level of sales can be staggering. Saving a buck is a big sales motivator and it's an important part of many effective affiliate sites. A growing number of sites cater to an audience angling for bargains. With a captive audience, community sites steer their members to carefully chosen merchants.