Click Per Keyword Shows which keywords delivered the most click-throughs for the advertiser. This can be used to refine targeting. OSP Shows response by Internet Service provider. Click-Through Rates By SIC Code Shows response rate by the Industry users work in. Click-Through Rates By Time Of Day Shows ad response by time of day.
Time is relative to the user.
Click-Through Rates By Country Shows ad response by country based on a user's Internet access provider location or user registration. Click-Through Rates By Browser Shows ad response by the type of browser. Research has shown that after 3 exposures, response rates decline. Controlling frequency can extend reach and maximize an advertisers investment. Banner Frequency Cost per Click Calculates how much the advertiser paid per click-through.