Manner of Entry Manner of Entry Russia is a volatile market for any foreign company to enter.
Strategic planning is crucial in order to enter the country with the greatest chance of success.
As a US firm entering Russia, First World s entry strategy will be that of a joint- venture agreement with a Russian partner. The rational for this agreement is based on Russia s history with business and the political instability of the country. This in turn caused Russians to have a great deal of suspicion towards foreign companies. The joint venture will take place with one of the Internet service company s that are already established in Russia. Both of the company s would be familiar with the type of services and products that are provided by First World.