College Placement departments are way behind in this arms race but some are beginning to catch up by building and delivering better career information and career management advice to an ever growing number of students who want and need it. Support from corporate sponsors though is critically needed. There are however, several fundamental actions that can speed up their ability to compete. Attend their national and regional meetings to benchmark with the best. Too many companies vie for space on campuses already over run with companies that have the biggest brand names.
Some companies never revise their list of targeted colleges.
Look for colleges that may be outside the mainstream. Do your own research. Check the web sites of national professional associations that you top performers belong to for student chapters. Identify student leaders, clubs, associations, etc. Contact them in advance.