The conventional wisdom that we don't need software is incorrect, in fact it's always been software that new directions are formed from. Right now it looks like portals drive the industry, but if you believe that portals will leverage ownership of client and content development standards, it'll all come back to software eventually. Another lesson of transitions is that the old way persists for a very long time. The 4.0-level browsers will be with us for the forseeable future. There's still a lot of room for deepening tools and work environments for the existing web, just as there was new ground to explore in the Mac after Windows 3.0 shipped.
Transitions require steady hands.
Be ready to move, but also be prepared to continue in the same direction. Copyright 1994-2001 Dave Winer . It's even worse than it appears.