The lack of a proper focus on the public sector job market has yielded a combination of degrees without sufficient specificity to mean much. It is time to change, and to become responsible to our students. Satisfaction guaranteed or your money back isn t a bad way to think. But, first, the right questions have to be asked and, then, there must be good people with the willingness to work hard. In short, to know what exercise physiologists do is to realize that their purpose lies with the public sector.
Society is our business, and only the members of society, as customers, create our purpose.
We need, therefore, to define our customers, their needs, and our means of satisfying them. Only then is there a reason for the existence of exercise physiology as an emerging profession. It is the customer who determines what our business is as exercise physiologists. It is the father with an obese child, an athlete with the passion to win, a heart patient who needs an exercise prescription, a mother who needs a cardiovascular profile for management of risk factors, the business around the corner with employees who suffer from repetitive work, and so forth who are willing to pay for a professional service. They are the customers, and they determine the professional business of exercise physiology.