Bananas Serving ads and content to Web site visitors based on their past observed behaviour makes this laser-point targeting the most powerful marketing tool man has yet devised. Personalized banner ads and content based on interest profiling make targeted marketing on the Web the next 'killer ap'. Banner Advertising Statistics Customize your content. Banner Ads are good. Advertisers finally get it and are starting to put real money into Internet advertising.
Sites are already able to deliver highly targeted content.
Sites and advertisers will wake up to the potential this year. They ll go ape-shit with it next year. This is what s going to make Internet advertising huge. This is the killer app . The technology is already developed and being used that enables sites to determine which of their many visitors have been cruising around car-shopping Web sites looking at new Fords or which of their visitors have just had new babies in the family.