Students will be evaluated based on classroom discussion, group work on design and marketing of product, and final reflection on classmates' suggestions. Students can implement the suggestions made by classmates in the peer evaluation stage of the lesson. Students can produce a commercial for their product. Videos should be shown to the class. Discussion can ensue regarding the similarities and differences in the aims and effectiveness of magazine and television advertisements.
Students can look at other magazine and television advertisements and analyze their effectiveness.
They should research the item and its predecessors, and present their advertisement to the class. The cards can be downloaded and played through the website. In addition, this lesson plan may be used to address the academic standards of a specific state. Links are provided where available from each McREL standard to the Achieve website containing state standards for over 40 states. Knows the characteristics and uses of computer hardware and operating systems.