In addition, retailers don't want to go to shows during their busy season. Since different sports and different regions have different busy seasons, it can be a challenge to accommodate them all in one show. The trade show enables a company to meet and sell to a large number of individuals in a very short period of time,'' said Jeff Haughton, president and CEO of Industrial Expositions, a Denver trade show producer. We talked with buyers from Colombia, Japan, and several other countries. I can't even imagine the incredible expense it would be for us to travel to Japan to try to find the right people to talk with.
Some retailers come here ready to buy.
If you've done your homework and have the right incentives and have the product ready, you'll get orders. I wouldn't sell any less if I didn't go to shows, but I wouldn't save that much money, either. I had a guy from Sears here this morning who spent 20 minutes with me. Trade shows are a great equalizer for a small business. Even a tiny home-based business can look as important and make as powerful impression as an enormous corporation.