And I think that's a great thing. The quality and quantity of the eyeballs isn't quite what it used to be. He suggests that, in the very near future, broadcasting revenue alone will not be able to support shows like Third Watch and The West Wing . He sees the PVR phenomenon as another reason why broadcasters should stream their content over the Internet. Mandelbrot adds that the level of interactivity offered by the Internet will make the content more compelling and will draw advertisers.
Television is more of a passive, 'lean back' experience.
Donaldson points out that the Internet has yet to come up with an advertising-based business model that works. Mandelbrot admits this, but insists that it can work. So we have the opportunity to allow our advertisers to reach a much more targeted audience. I did a show with Willie Mays, one of my idols. It was a great show, but it drew flies.