Rating prospects according to their interest helps you get in touch soonest with those most likely to buy. Have follow-up literature ready before you exhibit. Before you put your business on display Attend the show before exhibiting. Determine the size of space you need, generate ideas for booth design, and most importantly, find out if the attendees really are your best prospects. Start planning early.
Trade shows have a lead time from six months up to two years.
So send for takes and conditions well in advance. Train your staff. Plan to have enough staff in attendance. Put your products on display. Actual product demonstrations are very effective.