Students can expect a great deal of exposure to marketing terminology and concepts.
Heavy emphasis is placed on the four 'P's of Product, Price, Promotion, and Placement. These are the core elements of an introductory course and form the foundation for any further study in the marketing area. Plus and minus grades will be given when total points are within a certain margin of the break off between letter grades. The margin will be determined after reviewing grade distributions for the class. The web site will host an online version of the syllabus, student grades, and online chapter quizzes.