The answer is up to you and how well you ve planned for it. That can be good or bad, depending on how your shareholders perceive your plans. Not only that, but how the investment banking community perceives it as well. It s the brokers that will support or abandon the trading market for your company's shares and if your not performing up to expectations, the trading price will come down and the phone will begin to ring from unhappy shareholders that will hold you responsible for the liquidity of their stock. Well relax, the Russians aren't invading your business and the sky isn't falling either.
Stocks go up and down all the time.
When your company is performing it goes up, when its not it goes down. Sometimes its management's fault, sometimes its just the economy. Promoting a stock is an art that experienced promoters know all too well and one you'll soon learn as you begin the path to becoming a public company through a shell merger. It s amazing anyone would even consider merging with a public shell corporation after reading all of this, let alone the thoughts running through your head right about now about how much it all must cost too. Sure there's a risk the investment bankers won't want to underwrite your company when you feel it would be ideal, but at least you didn't live through all the horror stories you hear about on those Internet stock chat rooms, assuming you could believe half of that anyway.