The XFL tried to change its brand image with an ad blitz focused on football, buying space in national publications. But the sports media still refused to treat the XFL as legitimate and viewership continued to slide. The XFL hasn't been a complete bust. Attendance at its regular-season games totaled about one million, or 23,000 a game, in the eight XFL cities. At its stadiums, the raucous atmosphere in the stands helped win the league a mostly blue-collar following.
Some advertisers are happy, too.
The Army signed up hundreds of potential recruits at stadiums, and its Web site traffic tripled during games. The XFL hopes to return on its two other networks, Viacom Inc.'s UPN and The National Network, a cable channel, both of which show WWF programs. Whether it can succeed without a major network is questionable. The Macon Telegraph. The information you receive online from The Macon Telegraph is protected by the copyright laws of the United States.