Haggerty is not the only pragmatist in town. The Jewish Federation, the city's other large umbrella organization, faces some of the same shifts the United Way is negotiating, as well as a few more specific to the Jewish community. The Valley, in particular, is an area of great growth. So we have to maintain a balance between providing new services and maintaining our commitment to those in urban areas. This group, raised in a world in which Jewish schools and hospitals are the norm, has different expectations than those of their parents for their charitable dollars.
Younger people feel the priority is local.
They are more hands-on. They want to see the impact of their contributions. The federation's continuing effort to appeal to younger people very much mirrors the United Way's. There's a lot of new wealth here, and we want to have a relationship with them, see what they're thinking, take them out so they can see what we're doing. That's not going to happen.