Jim Wassell, vice president of marketing for the company, says the site's original goal was to build brand awareness for ServiceMaster Clean , one of the partner firms of the Service Master network of home service companies. ServiceMaster Clean provides carpet cleaning and janitorial services. The site is a virtual library of home maintenance and repair.
Viewers also have the option to use the non-Flash site offering the same information.
The site is currently averaging about 700 visitors each day. Home Tour' provides information on different rooms of the house, e.g., Attic, Bathroom, Basement, Kitchen, and more. Home Tips' is divided into 10 categories Appliances, Cleaning, Electrical, Lawn Care, Mechanical, Pests, Plumbing, Structure, Seasonal and Disaster. Click the Seasonal icon, for example, and you'll see sections ranging from Fall Fertilizing to Organizing Closets to Safety Tips for Heating. Wassell says one especially useful section is Ask the Expert.