Keeping in mind that today's success is all about owning a recognizable brand, prepare to invest in high-profile marketing. Face the fact that too often governance can be both the death of good ideas and the general excuse for cowardice. Instead of getting bogged down in negotiations with your full board, use electronic means to gather the people who truly must be involved in the needed decision making. Then just decide. If you get something wrong, move fast to make it right.
Speed is more important than accuracy.
The Think Tank's other tangible result is this final report. It gives you the perspectives of four Think Tank participants on the impact of online communities. Copyright 2001 American Society of Association Executives. ASAE's privacy policy.