When everybody wears blue jeans you can't tell the rich man from the working man as easily. There are jeans worth 100 and some worth 20, but the distinctions no longer exist. A T-shirt, like jeans has become this garment that can be worn by every strata of society. Each feels comfortable in their own kind of t-shirt. My father, however, would never be seen in a T-shirt.
Teens are just so finely tuned to the language of clothes and what a particular brand means.
I think it is a generation gap again. Older people see those brand wearing youngsters as walking billboards, that's all. My son is 16 months old, so he has yet to develop a fashion sense. But I saw the other day that Gucci is making clothes for babies. The Gap has introduced a luxury baby line now.