Meta Tags - University of Texas in Arlington Boosting Search Engine Rankings Search for anything using your favorite search engine. Nearly instantly, the search engine will sort through the millions of pages it knows about and present you with ones that match your topic. The matches will even be ranked, so that the most relevant ones come first. They follow a set of rules, with the main rules involving the location and frequency of keywords on a web page.
Search engines operate the same way.
Pages with keywords appearing in the title are assumed to be more relevant than others to the topic. Search engines will also check to see if the keywords appear near the top of a web page, such as in the headline or in the first few paragraphs of text. They assume that any page relevant to the topic will mention those words right from the beginning. Frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page.