The site uses a lot of photographs to personalize the pages. Users can see students involved with the program and its activities. The home page lists all sections of the Web site.
Users can find a link back to the main page on each information page.
The premise of the program is to teach entrepreneurship to students, with a focus on inner-city and disadvantaged youth. The program offers a core curriculum and activities, which allow students to learn by doing. Each student operates a small business venture as part of the program. The Web site was set up to be a resource to others who want to teach entrepreneurship to youth, so that the program's reach can expand. Viewers will find information on training brochures, progress reports, and samples of written memos from participants to their business mentors.