Seek involvement from local amusement parks, community service organizations, churches, and other neighborhood groups. Give discounts to members of these groups whenever they make a purchase. Serve your neighborhood. Find your neighborhood niche and cater to your customers. Put a premium on customer service.
Small businesses have the advantage of being able to offer more personalized service.
Build customer loyalty. Hold special events. Embrace the community by holding festivals or sales tied to special events. This may even attract baby boomers and other businesses to set up shop in your neighborhood. Establish a presence on the Internet.