If you use graphics for navigation, provide alternate text navigation. One simple technique I particularly like is the use of small text navigation at the bottom of each page. I usually include top level links, links to other pages in a section of the site, and an email link. Visual Appeal Visual appeal at first seems to be a hard quality to define. Certainly part of visual appeal involves personal preference but another part is reflected in adherence to the qualities of simplicity and consistency.
Visual appeal is also dependent upon the quality of graphics used in a site design.
Spend some time visiting sites that you think are appealing. Notice the graphics on corporate and designer sites. Images must be properly anti-aliased to the background of a site. Compatibility Make your Web site platform, resolution, and browser compatible. If the site is not compatible to all viewers, consider creating alternate pages for those without the capability to view the enhanced site.