In this laboratory course, students learn digital editing and the basic operation of a four-track studio. They learn to produce their own station ID's and commercials. They also learn the theory behind four-track production. Students who pass this course are capable of working in television audio, post-production audio or in commercial production for radio stations. This course teaches students the fundamentals of sound research methods.
Students learn to access data from a variety of sources.
They learn to turn statistical analysis into information that can be used in a variety of different ways to write news stories, business memos and programming proposals. This course is a pre-requisite for RAD1540, Directed Research. Through a series of lectures, students learn how radio stations develop positioning strategies and marketing techniques. In a practical application, students will monitor local programming on radio stations in the capital region and write a major report. This course teaches students the business side of radio.