Highlight the link on your home page. If your events information will not appear on your corporate home page, make sure it is easy for visitors to find the link to the shows and events information. Consider a surveys section. Choose an industry issue and create a short survey. Then post the results on the page.
Surveys attract attention and keep people coming back to a site.
Confirm that all online forms work. If you plan to conduct surveys or gather feedback on the shows page, be sure that all forms appear clearly and are easy to use. Ask several people to test the forms by filling them out and returning them online. Ask your testers to print out or record any error messages they receive when trying to use the forms. Provide alternatives to online contact information.