Segmenting the market into discrete, targetable elements based on application or user, and identification of vehicles to reach these users. Qualitatively projecting the market potential and adoption rate for the U.S. market . Though the research is comprehensive, it is not a substitute for quantitative statistical methodologies, including conjoint analysis and related methods. Phase Two will quantify the issues uncovered in Phase One. Due to the qualitative nature of the research, the issues are identified as hypotheses.
Some hypotheses are clear and require no additional validation.
Others will need to be tested during Phase Two. The purpose of Phase One is to identify the issues which are preventing more widespread diffusion of mobile connectivity. Phase One was designed to gain a comprehensive understanding of the real world interrelationships which are impacting mobile connectivity. This starts with an understanding of the need for mobile computing and the need for connecting to the enterprise. It continues with the identification of the myriad of ways users are connecting to the enterprise computing environment, including the transmission means, the access points, and the barriers which lay behind those access points.