At one time, a good testimonial was one of the most effective sales strategies you could use. We may be in danger of losing one of the strongest tools in our sales arsenal. My second concern about the use of fabricated testimonials is that of lost credibility. Speaking for myself, once I have reason to doubt the integrity of a sales message, I look elsewhere for a place to spend my cash. I'm not alone.
Surveys reveal that Web shoppers rate a merchant's credibility as their number one concern.
Just my opinion, but I think not. This article is available for your use provided you include the info box below. June Campbell's business resource site.