Don't let the bozos grind you down. Stay away from people who tell you it can't work. Find a lawyer who wants to do business, not prevent business. To test the sanity of a business development deal, explain it to a woman. It's in the DNA of men to want to go out and kill the beast.
Women are more rational and reasonable.
Quantify the deal. Spell out what you're paying for, and what results get measured. Shut off the computers and cell phones and figure out what your benefits are, what your customers like about you. Know what your customer wants. Don't ask them what they'll do, watch what they do.