It is more effective for the affiliate to test response rates, and for the affiliate network it will result in more qualified leads. This approach basically eliminates the grouping of affiliate programs and encourages people to click on this important product, because it appears to be featured. The featured product enables you to gain exposure at the affiliate s site in a way that is perceived favorably by visitors. The best affiliate responses can come from a storefront integrated into another Web Site. This can be as simple as putting a logo graphic on top of the page with a return link to the affiliate s Web Site, so that the storefront appears to be an important part of the Web Site as a whole.
Storefronts increase credibility by offering a selection of products in a single setting.
The storefront should not be one of many at an affiliate s Web Site, but an integral part of their efforts. While this requires more work on the part of the affiliate network, the returns can be much greater. Popular portal sites use this strategy often, but by extending it to highly trafficked sites, you can increase branding and perceived value of what you offer. Finally, the most glaring lack of focus in most affiliate networks is ad copy. Words are what motivate people to read, act, and buy.