PC World looks at the consequences the bill would have for organizations' marketing efforts. In response, Publish reports, corporations are beginning to re-examine their Web advertising techniques. Now more than ever, it is easier for public relations pieces and press releases to become news. A cult following can be a marketer's dream, turning a product into a household name. Forbes reports, however, that cult brands can also spell doom if a company is not careful.
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Institutions such as Sallie Mae and Lycos are realizing significant success with some of these tools. Publish examines how some corporations are using this new ploy to increase mind share among the adolescent audience. Internet surfers voluntarily download these browser agents, which step in to offer a better deal on behalf of a competing company before a surfer makes an Internet purchase. Business 2.0 looks at some successful forays into online marketing, and how other businesses can follow the lead of these winners. Site requires registration.