The brochure was an attempt to showcase the diversity amongst the Wisconsin student body. Diallo Shabazz, a young black student was in the picture on the cover. Shabazz may have been at the football game in 1993, but he wasn't in the original photo.
University faces problem with diversity amongst student body.
A picture taken of Shabazz in 1994 depicts the student amidst a crowd of other students. Another picture shows cheering fans at a football game, wearing school colors and school pride on their faces. The problem with the second picture was that all of the faces were white. The university imported Shabazz's face into a crowd of all white students, with the belief that this would represent the diversity that could be found on campus. This represents is an error in ethics as well as the fact that it depicts a campus environment which does not exist.