Gathering at the Fairmont Scottsdale Princess luxury hotel, not far from the booming desert metropolis of Phoenix, they discuss the trends in computer technology within the framework of the PC Forum.
Technology is one thing, being there is everything.
During conference breaks, swimming in one of the three pools is recommended, as is a round of golf on one of the two courses. The atmosphere is relaxed, the wearing of neckties frowned upon. Esther Dyson, the organizer of the PC Forum, could be seen walking barefoot over the hot desert sand. An illustrious crowd of businessmen and experts had followed her call into the desert. Michael Bloomberg, founder of the news service which carries his name, or Richard Bressler, Managing Director of Time Warner Digital Media, cultivated a carefully-maintained dissent with Larry Lessig.