The adherents are participants of the living narrative being played out from the Creation to the present and eternally into the future. Their tale will become part of the whole saga. These living narratives are often mistaken for the Truth, because they are at the core of both the social and individual reality. The living narrative validates the whole hermeneutic circle system, which is why it is so greatly defended against change. An individual conversion would be the selection of one living narrative over another.
Social conversions are much more traumatic.
The rituals and ceremonies are ways in which the group celebrates being a part of the living narrative. There is a fellowship which comes from gathering together with like-minded individuals. This communion is relieving, as it is reassuring to know there are others who agree with you. The communion is also a part of the human need to belong. Sociality is a broad collection of ways in which everyone is included in the group.