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T here is more to good copy writing than just stringing words together.
I n banner ad marketing, the words you choose to put in that little box can make or break your promotion. We had to pay to learn a lot of this stuff, which I don't think is fair. So, I'm giving it all to you for free. The sole purpose of any marketing communication is to get the reader to take action , whether it is to request additional information, visit your web site, or send in an order. Before you write one word, you must be clearly focused on this goal.