Scholarship is for the benefit of a graduate student with any major in Mass Communications. Lubbock Advertising Federation Scholarship - Established and endowed by the Lubbock Advertising Federation. Scholarship is for the benefit of any Advertising major, sophomore or above. This scholarship was established for the benefit of Lubbock area high school students who are interested in pursuing a career in print journalism. Cindy and Mary Lou McCarty Scholarship - Established and funded by an annual contribution from Mr. and Mrs. William C. McCarty, Lewisville, Texas, in honor of their daughters, Cindy and Mary Lou, who were top graduates from the Texas Tech University Journalism Program.
Scholarship is for the benefit of students majoring in Journalism, sophomore or above.
Mass Communications Faculty Scholarship - Established by the School of Mass Communications Faculty for the benefit of any Mass Communications major, junior or senior classification. Mass Communications Scholarship Fund - Funded by property deposits that students donate back to the school. Any mass communications major with a GPA of 2.5 or better. Mass Communications Week Scholarship - Established and endowed by the Mass Communications Week Committee for the benefit of a junior or senior student who has been of assistance to the school through participation in Mass Communications Week activities. The Phoenix Gazette in memory of Harry Montgomery, former associate publisher.