Armed with consumer behavior data, competitive and financial trend data, and analytical resources unparalleled in the industry, the Raddon team of specialists focus on developing product solutions, continually throughout the year. The cornerstone of our program is a semi-annual research study of consumer financial behavior. Marketing decision makers use this research and other program elements as a product planning tool to gain market-driven insights based on practical segmentation schemes. Membership in the group provides you with unique consumer information and most important, strategic and tactical product recommendations.
Some clients prefer to review the research within the comfort of their office via conference call.
Following each series of program workshops, clients receive an Executive Summary, a snapshot look at the most important issues discussed. It's an excellent way to benefit from all the various regional workshop discussions even if you're unable to attend. We recognize the need for ongoing assistance in marketing your products and service throughout the year, not just the Spring and Fall when we have direct communication as a result of distributing our research reports. That's a quick overview of the SPSG program. We have about 200 SPSG clients around the country, and the program is now approaching its 25th year.