Cross-promote your small electrics and book departments by highlighting blenders and smoothie recipe books. Use accessories, handing out colorful cocktail napkins and garnishes skewered on cocktail picks. Instead of the traditional summer promotion themes, hold a Christmas in July sale. Showcase some of your great summer products, including plastic dinnerware and barware, blenders to make frozen drinks, or plastic Popsicle making forms. Summertime is the perfect time to review your storefront image.
Window displays are the first messages customers receive.
Window design should be focused, controlled, balanced, and allow a view into the store. Invite staff to evaluate your store from the outside. Find a secondhand mannequin for your displays. Before setting up this display, do a few quick sketches to plan its composition, including whether it makes a color, fashion, or lifestyle statement. Include energy-giving, healthy poolside snacks such as dried fruits, frozen fruit bars, and juice drinks in nonbreakable containers.