There are many different radio music formats. In this course, students examine many different musical styles and how they relate to radio. Each student examines a musical genre in depth and produces a research paper on an icon in the history of music. Students develop an understanding of the basic elements of radio station operation Students demonstrate the ability to perform on air and to carry out an executive job at the radio station. This course teaches the basic skills needed to write advertising copy that sells products and services.
Students develop the basic techniques of writing creative commercials that reach a target audience.
They also develop an understanding of the production techniques that help to get the message across. Through a series of lectures, students learn about management structures in Canadian radio stations, regulatory agencies and industry associations and the influence they have on radio programming. Students also identify corporate ownership patterns in Canadian broadcasting. This intermediate course helps students develop their creative writing. Students listen to examples of good writing on radio and produce short radio scripts and longer dramas.