Work cooperatively to complete the project. Teacher leads a discussion on marketing and media literacy. After discussion, the students will research and create a report on how they plan to market their product. The report should include items such as who the target audience is, subliminal messages that will be sent through their advertising, comparison between their product and a similar one and how it has been marketed. The students may include any other information that they deem important for the successful sale of their product.
Teacher leads students through the creation of flyers, brochures, business cards, and logo graphics.
The students will then create their own flyer, brochure, and business cards to be posted and passed out at the New Product Fair. Give instruction in a presentation software and ask students to create a presentation to show to potential investors. Use other teachers to grade this section. The students create dialog for a commercial and act out the commercial on video. The commercials are shown to the classes that will attend the New Product Fair.