Include in each page all possible query terms that can be used to search for the topic of the page. Do not add a keyword if the page is only peripherally related to the term. Only use keywords that describe the main topic of a page . Create title text of a single line, typically no more than 60 characters. The title should make sense when viewed completely out of context , as part of a long list of other page titles.
Titles can contain no markup or highlighting.
Titles must be written in mixed case. Each page should have a short summary in a description meta-tag. This summary is shown below the page title by some search engines. Descriptions must be 150 characters or less. Descriptions should tell users what the page is about and allow them to judge whether it is of relevance to their current problem.