Jay Byrne, Monsanto Global Internet Campaign. Creating a Web of Lobbyists. Wired Magazine March 30, 2000. Corporations Turn to Internet to Champion Political Causes. The Washington Times March 22, 2000.
Third parties can also be useful.
It endorsed the use of chlorine dioxide as an alternative to chlorine for bleaching paper. When environmental activists complained online, the PR firm posted a fact sheet on chlorine dioxide to AET s web site, sent a notice to the listservs and gathered third party scientists, who were able to educate some scientists and gain their support. Eavesdropping in the Chat Room. PR Week January 10, 2000. Washington Business Journal April 2000.