It's currently available free of charge to anyone who buys a print catalogue. While it's an excellent tool for selecting images and narrowing down the choices, company President Bruce McGaw doesn't expect it to replace the printed catalogue anytime soon and possibly not ever. On the other hand, a dealer who needs large horizontal landscapes within a certain color pallet for a hospital will appreciate the sophisticated searching tools. For foreign dealers with sketchy English skills, The English-language search engine limits the CD's usefulness. The world is changing, and we saw the CD-ROM as a technical necessity for our company.
Teenagers come into the store to manipulate the mouse and to buy the art.
The slide show attracts an audience, and other people come by to put in their two-cents worth. Another mall-based gallery, Harris Fine Art in Pompano Beach, Fla., finds that the McGaw CD is a good technique for getting the customer involved. People in a hurry appreciate the quick access to information that electronic media provide. Computerized, low-voltage lighting is another resource that galleries are using to hone their marketing edge. At Addi Gallery's new San Francisco showroom, the lighting system drew so many raves from art collectors and gallery-owner colleagues, that Addi recognized a new business opportunity.