Focuses on the changing nature of public relations, the increasing use of new technologies, and the inclusion of public relations in the total marketing communications mix. MCM 465 Issues Management Focuses on identifying the issues and environments that affect the communications functions of organizations. Topics include strategies for minimizing negative effects, creating opportunities, and managing crises. MCM 486 Cultural Diversity in the Workplace Explores the organizational challenges and opportunities created by the increasing cultural diversity of the U.S. workforce, and provides both a theoretical perspective and practical strategies for creating organizational environments that encourage workers of diverse cultural backgrounds to work together productively. MCM 497 Special Topics in Communications Management Explores issues of current interest in communications management.
Topics change with each offering.