I t would be difficult to think of any business that's more competitive than TV broadcasting. The average viewer in the United States has dozens of TV channels to choose from. And each year most attempts fail. A Required Economics Course L et's take a quick look at our Reality 101 course notes.
TV productions cost a lot of money.
A million dollars an hour is about right for a network production. Before people put up that kind of money they have to believe pretty strongly that there will be some kind of return on their investment. Depending on the type of production, that return may be to effectively communicate a corporate message, to get viewers to understand a series of concepts, or, in the case of commercial television, to generate profits by selling products. Advertisers have certain demographic preferences. So, no matter what production you plan on doing, you must start with a clear understanding of the needs and interests of your target audience.