Users enter the stores into the database and can add info about stores already in the database.
Second, this page allows users to include comments such as info on their selection of games. Plus, I haven't seen a yellow pages that has the 'enroute' feature this does. It uses zip codes, and calculates distances as the crow flies, so you may get occasionally misleading results. You may use a name for one end of a trip and zipcode for the other. In general, zip codes give more precision than place names.