Superior translation is much more than a sterile exchange of words from one language to another. What's crucially important is the frame of reference. A native speaking ability in both languages is a must. And so is specialized knowledge and experience in the particular industry being translated. Companies over the years have made painful and expensive mistakes.
Translation really works when words' inherent cultural meanings are taken into account.
Companies investing heavily in international product launches especially cannot afford the risks of creating a poor impression and expensive misunderstandings. Sounds bad, is bad. Sounds nice, but meaning is wrong. Correct meaning, sounds good too. GlobalSoft Translation and Localization Services, Inc.