However, the goal of media is not to raise or educate our youth. The goal is to make money and the way to make money is to keep the viewer's attention and to keep them watching from commercial break to commercial break. A variety of techniques are used to gain and keep the viewer's attention, including the use of violence, sex, and humor. The average American child will witness 200,000 acts of violence on television before he or she is eighteen years old. Though watching acts of violence and committing them are two different things, studies have shown a connection between violent entertainment and violent behavior.
Values are principles, standards, or characteristics considered worthwhile or desirable.
Values exist at individual, family, and society levels. For example, as an individual, an important value may be striving to always do your best. In your family, a value may be to respect other family members. Our society has values that may be similar to or different from your individual and family values. An example of this is wealth.