This course introduces strategies for creating standard business documents and developing written communication skills. Using theoretical frameworks for written communication, students learn to critically analyze text and create effective business communication. Students develop critical thinking skills by assessing context, managing information, applying persuasive strategies, and selecting appropriate communication channels and technologies. Short cases are used to present the complexities of addressing reader concerns while achieving writer objectives.
Students write numerous business communications, such as letters, memoranda, and reports.
By the end of this course, students will have learned time-saving strategies and will be comfortable writing standard business documents. Daily writing and interactive discussions are required. Business Communication introduces students to strategies for oral and written presentations in business settings. Students develop professional skills in handling interpersonal, small group, and presentational communication. They learn to design, develop, and deliver information to achieve specific objectives within various business contexts.