Yet in many respects the Web differs strongly from print. Display screens are not sheets of paper. And of course hypertext links change the reading experience in subtle but crucial ways. If you are developing for Netscape Navigator 2.0, these two HTML tags allow the most control over elements of a Web page, short of using Java. Though these tags won't let you do everything you can do with QuarkXPress or Pagemaker for conventional desktop publishing, they are presently the easiest way to create sophisticated text and graphics treatments for the Web.
Some Web designers find their design to happen by itself as they solve a communication problem.
Keep in mind that you are designing for is the most effective page layout, not the perfect page layout. The design of your pages will depend on your audience as well. Many elements may go into a Web page layout. Your choices will be shaped by your purposes and content. For example, if your Web pages are more dependent on words than images, you may want to use headings and lists to help viewers find and organize information.