Pine and Gilmore call this the sweet spot. Similar to Csikszentmihalyi s concept of flow , the sweet spot seeks to blur the lines of process and practice to create intuitive environments for successful performance. The dilemma is steeped in linking disparate processes and practices into a powerful experience. Experiences are engaging, memorable and seek to personalize the event. Think about what you can do to make the environment more inviting, interesting, or enjoyable.
Technology forms a scaffold for the above three experiences.
Concentrate on how work and learning get done and provide technologies that facilitate the processes and practices. Once again, the combination of experiences yields results. The realms only provide a guiding framework not a magic bullet. The next step is to align experiences with measurement and report the impact with confidence. We all understand the need to justify investments.