Read to students the Student Example and discuss good descriptions and concise verbs. Assign students to groups of three or four. Give each group a magazine picture that you have collected from magazines. Using a variety of magazines, I have given group pictures of President Clinton, doctors, teenage girls, angels, Sesame Street characters, the Simpsons, football players, etc. When each member has filled out the brainstorming sheet, each group should take turns reading each member's brainstorming sheet.
Students highlight the good ideas on each member's sheet.
Students then take turns passing the rough draft of their advertisement around the group's circle as they compose it. Groups then hand their papers in for teacher response. The teacher will write down two suggestions for improvement concerning strong verbs and descriptions. Students form the same groups again and together we read the Advertising Fundamentals handout. Students return to assigned groups, the teacher returns their copies with suggestions.