Sometimes one can find great examples of good essay writing by collecting and using good editorials or editorial columns with students. Occasional, one can find an exceptional letter to the editor. There are numerous student publications that may well come to your class or be in the resource center that can be an aid in letting the students see real world examples of fine writing. Knowing what is expected is important in goal setting. Using those same publications can be a great source of ideas for writing.
Students can write essays in support or opposition to editorials or letters to the editor.
Perhaps, they might be inspired to enter essay contests. Often the prize can be most worthwhile. They can use newspapers and magazines as sources of background information for their own essay about a particular topic. They can write articles about topics of importance to the school and submit them to the school paper or perhaps be included in your newsletter to parents. Providing background information for the writer is essential.