Tickets as prizes for filling in a survey or updating address information. Top 50 Alumni to Watch - Bios with pictures on the top 50 alumni who are the shakers and movers. This might be a high maintenance item, but connects you to the best graduates, and helps to publicize success. Transcript ordering and requests - good tie for people back to association. Transcript ordering instructions.
Some associations provide free transcripts as a membership benefit.
Travel programs - some with links to country pages where the trips would be going, lists of those already signed up. Treasurer's report - good for showing how budgets were applied. Annual reports with financial statistics. Trivia - trivia listings for schools, or for associations. Trivia question of the week, month, etc.