Oct 2000, Singapore Dear Dr.
Some reasons depend on the nature of the business.
Products which can be delivered digitally, such as software, music, text, etc can obviously derive tremendous logistical advantages from e-commerce. More generally, companies can benefit by expanding their reach. This is particularly true in small countries like yours which have a limited local market. Also an important reason to go on line is because the competition may already be on-line or making preparations to do so. Moreover, it is important to have a good web site that keeps people on the site and has them coming back again and again.