Then they go down the row asking everyone a few simple questions. I seem to make the audience laugh and clap a lot. So either they think I am a fool or they think I'm stupid or they actually enjoy my answers. Well I suggested that they go to newsgroups that pertained to the information and subject matter of their site. Contribute news there, bring them into your own site, register with the search engines, send normal press releases to pertinate resources.
Self promote self promote self promote.
Then update frequently, everyday if you can, feed people the information they want. When they find your site, make them excited for being there. I talked about how I started, how I've never spent a penny for internet service or e-mail service. There was an audible gasp from the audience, and I even saw a couple of people shake their heads in disbelief. Oh well, they'll have to live with it.