Government sites provide a wealth of story ideas. Reporters can find ideas by looking at what other media are doing. Small newsrooms can use sources they would otherwise be unable to access or afford. They can also access on-line training sites to take advantage of web tutorials. Marketing Stations can use web sites to enhance their on-air coverage.
Stations can offer ads on web sites in addition to on-air spots.
The Internet Work for TV Journalists TV Newsrooms often do not take advantage of online help, even when its available. Equipment Newsroom systems not up to par. Management needs to be convinced, included in budget Training Often thought of as not needed Attitude Journalists often think online is too difficult for everyday TV journalists already asked to compress 10 pounds into 2 pounds. Online takes too much time, and can't see the benefit. Establish procedures Journalistically Care needed to distinguish between good and bad sites Care needed to avoid over dependence 3.