Speakers are available on the following topics.
By combining powerful technology and sophisticated data analysis methodology, it's possible to precisely measure the results of online campaigns and optimize performance to increase maximum return on investment on an ongoing basis. This session will arm marketers with the information they need to develop and execute strategies that will enable them to be accountable with confidence. This session will provide valuable information to assist online marketers in developing objectives for and successfully negotiating large-scale contracts with Internet portal sites. This session will explore the various ways to measure ROI and help online marketers determine whether they are achieving the desired result for each and every dollar spent. In addition, you'll hear about other elements of the digital marketing mix and get an understanding of how you can combine elements and leverage the data from all campaigns to meet specific objectives and maximize return on investment.