A win-win public relations story. The FDA mandated that manufacturers of plasma derived products add a viral inactivation step to an already expensive manufacturing process, thus diminishing product profitability. We identified within the apparent problem, the opportunity to define a new business. Working with a major CRO, Integrated developed and executed a series of Virtual Investigator Meetings. Both the Internet and blast fax were used to recruit physicians.
Success awaits, just out of sight, along the near horizon of tomorrow.
It belongs to those who have the vision to see it, the courage to name it and the will to make it one's own.