This can affect content. Popular magazines are similar to commercial television programs. However, the information is presented in language that almost any adult can easily understand, and complex concepts and issues are simplified. Articles aren't very long, and there are colorful graphics, sidebars, and other attention grabbing features. Sources are rarely cited, and articles may not be signed.
Some popular publications are for the hobbyist.
These are more specialized than other popular publications because they use the terminology of the particular hobby, and they may have fairly technical information. Since a hobby is a leisure activity, however, the primary purpose of such publications is still entertainment. Also, such publications typically have large advertising sections for specialized products. Scholarly publications are intended for a specialist audience , and their primary purpose is to inform . Some contain no advertising and are supported by professional organizations.