Accountants are not as respected as other professionals. Students don't understand how challenging and rewarding the accounting profession really is. University professors don't do a good job of getting students excited about accounting. Most important reason Next most important reason Professors are too pre-occupied with research to keep their curricula up to date. Teaching efforts are not adequately rewarded at universities.
Universities have insufficient budgets to make significant changes.
Faculty have little chance to establish business contacts outside the school, resulting in a failure to stay current with business developments and changes. Students enrolling in accounting classes today don't have the basic skills needed to learn at a fast enough pace. There is currently too much reliance on lecture and memorization of facts in accounting education. Learning to learn is not emphasized enough in universities today. One challenge facing accounting educators is to determine how much of the limited classroom time available to undergraduate accounting majors should be spent studying various subjects.