Instead of creating your Web site from your point of view, scenarios help you focus your site's content and navigation on your Web site visitors' needs, making it easier for you to create a more successful site. Scenarios are single-page stories written about your visitors and identifying their information needs. Most Web sites fail because they are written from the site creator's perspective rather than from the Web site visitor's perspective. To create an effective Web site, you must struggle to overcome the challenge of myopia. You must create your Web site and present your message from your visitors' perspective instead of your own.
Visitors are selfish.
That's just human nature. They are not interested in you and your business except insofar as you and your business can help them achieve a goal. Visitors are at your site because they have a problem they hope you can solve. Scenarios help you identify your visitors' goals by helping you develop a better idea of their problems and how they relate to your firm's solutions. Scenarios are short, detailed, fictional stories you write describing typical visitors to your Web site, the challenges they face and the information they need to be persuaded to buy your firm's product or service.