This means we are fiduciaries, or agents, for buyers. A fiduciary is a protector of another's interest Undivided loyalty is the primary duty which agents owe to their clients. In other words, by law we must put the client's interest first. It also means we must negotiate the best price and terms for our clients and advocate what is best for them. In view of that, we promote single agency real estate practice instead of the traditional seller-biased system.
Single agency means the buyer and seller are always represented by agents from different firms.
Our mission is to create a network of real estate experts who represent buyers. We intend to use our expertise and comprehensive research to enable buyers to make informed choices. Today, traditional firms are trying to figure out how they can fully represent both the buyer and the seller.