Dirt world retailer JCPenney pays four percent, while Lands' End makes it six. Check out the latest Big Dog apparel at ten percent. Lingerie from Henry and June pays 12 percent. Virtual Pays More Services often have a different model, sometimes paying seemingly large sums. Dating site SinglesNet pays 20 percent while competitor We Meet pays 30 percent.
Web services are also lucrative.
For many companies, margins wield the greatest influence. That's why commissions are relatively low on items like PCs, consumer electronics, books, CDs and so forth. There simply is very little gross margin on which to pay affiliates. Even within this space you see differences, though. While Dell and IBM both pay just one percent on hardware, IBM pays four percent on software.