Independent trucking companies have discovered they can make tidy sums by renting the sides of their rigs to beer brewers and other advertisers who are finding billboard space in short supply. It's hard to get a permit for a new billboard.
Television is oversaturated with too many channels.
The Texas Lottery is among the advertisers using trucks to get their message in front of customers' eyes - 10 trucks in Houston now sport banners for the Lottery, including a digital display telling motorists the amount of the current Lotto Texas jackpot. We want to get the most bang for our buck. Fleetside advertising tends to be cheaper than billboards. Lutz is a consultant with Fleet Advertising Media Group of Minnesota, the agency providing billboards for the Texas Lottery. The idea for fleetside advertising has been around for years but never took off, partly because of the poor quality of graphics.