Hotels, too, have become getaway havens for overstressed people, and the competition for that business grows more intense every day. Such customers will not tolerate even a single bad experience. And that's just the tourists. At the same time that hotels and restaurants deal with increasingly demanding customers, they face intense competition and a huge investment in attracting and retaining those customers. Succeeding in this tough environment requires ongoing attention to customer satisfaction.
Sterling is a major supplier of survey research to the hospitality industry.
Much of our efforts involve assisting our clients in tracking their customers' satisfaction with their offering.