Com MESA CP Design Center CorrosionJobs. The target audience dictates the visual appearance of the site. For example, teenagers looking for interactive computer games, academics looking for research results, and art lovers looking for great paintings would require very different site designs. Search engines rank sites based on a number of ever-changing factors. Many of these factors are contradictory to the features dictated by the target audience.
Search engines each use different algorithms and they each change about every four months.
Site design must find ways to accommodate the target audience, the search engines, and future modifications. Finally, site design must take into account all the nuances of browsers, monitors, operating systems, and user settings. Build it and they will come. Web promotion must be directed at both your target audience and at the search engines and directories visitors will use to find you web site. Promotion to your target audience takes place mainly in the traditional ways off the Internet although some of this promotion does take place on the Internet.