In 70's and 80's, one of the main barriers for people to accept Christ was the supernatural events recorded in the Bible because those events cannot be explained by science. In 90's, people reject Christianity for a totally different reason. They simply don't believe that there exists any absolute truth at all. Hence, the self acquired from the media is a self without substance. What matters is the style.
TV commercials sell the style of the product rather than the substance of the product.
The endless lists of groups seek to sidetrack you and detour you from what your Creator is identifying you as. You are saturated with various special interest groups, culture backdops, social cliques, and religious affiliations that appeal to various parts of your upbringing and individuality. The challenge then surfaces at being vacuumed into the 'worlds' system of identity or the Creator's authentic identity for you. We gain meaning, learning, identity and experience through the groups we identify with. As briefly observed we, the first truly postmodern generation, acquiesce our identity through the special interest groups we associate with or belong to.