However, the growth and development of the technology also means the users standards of what makes a good website are higher. In order to compete with the millions of websites on the Internet, NPOs need to build stylish pages, but they also must contain accurate and timely information that reinforces their missions. It is recommended that public relations personnel work with and direct the technology staff to ensure that all online communications coincide with organization's established image in print communications. Job openings Staff list and email Announcements about events that are related to your organization's cause Building Virtual Communities Virtual communities exist when online consumers exchange ideas with one another. By providing the forum for this exchange, non-profit organizations hope to build loyalty among its publics which will hopefully increase support and participation.
Virtual communities are interactive spaces that have a distinctive focus.
They integrate dynamic content that engages communication among their members. The compelling feature of these communities is that members can contribute their ideas. Some virtual communities are open to the general public while others limit access to the community by requiring a password. Before building a virtual community, a non-profit organization must consider its mission and customers. The missions can be different so the organization must decide what kind of information and exchange would be relevant to the potential community members' lives.