I hope it doesn't take long to be served . As if your mind was being read, a waitperson appears and promptly takes your order. Your specified meal arrives in minutes. Web users are on a mission. You're not disappointed.
Successful brands deliver on product or service promises.
Successful brand sites must do the same with content. Fresh, new information, delivered in a consistent, predictable manner is expected. Please, be honest . Comforted by his candor, you comment on a possible improvement and suggest a new side dish. Understanding a customer's lifestyle needs can be used to deepen relationships.