Every time that URL is accessed it will show up in your logs. And they're all news and promotion opportunities that don't cost you an arm and a leg. Tips For Working Effectively With Reporters and Editors 1. Change is a constant for media people, so you must stay on top of this. Find a hook, an angle or unusual twist to your story.
Timing is everything.
Tie your story to a particular season, event, holiday, or national news story. A recent article in the business section of The Washington Post revealed that most Americans are in the dark about how to manage their money and investments. 4. Make your press release, how-to article or feature story factual. It's not their job to promote your company. Remember, you're not offering news or information to them per se, but to their readers, listeners and viewers.