End users, not Wall Street or market analysts decide victory . The judges may be consumers or IT managers in large enterprises. DBS is winning the war for TV broadcasting. DBS has demonstrated that satellite service can gain market share over terrestrial broadcasting and cable transmission. It has proved that a relatively small business can grow into a major business that rivals established companies.
Service goes to both rural and urban users.
Other satellite services have smaller market shares and seek to pick up the leftovers from terrestrial services. Finding, securing and retaining marginal markets is tough. There is ample evidence that new services that are inferior and expensive will not attract many customers. Abstinence remains an alternative. Building a satellite consumer business requires attention to many factors.