WOZA's columnists write on subjects covering business, economics, new media and sport. We've gathered all their issues here for easy reference . A great many websites fail to deal with key editorial issues. This leads to a poor experience for the reader, resulting in the reader taking a poor view of the organisation that created the website. Style and tone Style deals with such things as grammar and spelling conventions.
Tone deals with how the content is written.
All simple enough stuff, but added together it can make a big difference. It is essential to achieve consistency relating to content. You need to balance the expectation of the reader with regard to how often they would like to see content changed, with the cost of doing so. The more frequent the publication schedule, the more expensive the process. Once a publication schedule has been established it must be rigidly adhered to.