That activity is business. A vendor will almost always ask you to send out information. And will be cordial on the telephone. And will add you to the growing pile of leasing companies that have contacted them. End user generally will blow off a unsuccessful sales attempt.
Training is great, so is a newsletter.
But both must be directed not only about what leasing can do, it must also be about what you can do. Many sales people have sold a customer on the benefits of their product and the customer has become firmly convince. The customer then goes right out and buys it from some one else. You must offer the vendor something they need. If all else fails, ask the vendor why they do not send you business.