These courses include economics, finance, accounting, management, marketing and statistics. During the junior and senior years, marketing students complete course work which specifically addresses how to better understand consumer needs and wants such as consumer behavior and marketing research. Courses that address areas of marketing strategy development include sales management, promotion, direct marketing, retailing and logistics. Specialized areas such as international, industrial and services marketing give students exposure to the unique challenges facing marketing managers. Marketing management courses give students the opportunity to apply marketing course work toward solving practical business case problems.
Students gain real world experience when they prepare an actual marketing plan for a local business.
An internship program is available to students who qualify and it exposes students to marketing management practice in a local firm. This page designed and maintained by the College of Business Administration. August 27, 2000.