With limited media exposure, a shortage of trained sales force and an overwhelmed consumer, we miss out on today's sales because we are always pushing tomorrow's product or a mythical concept. Hype Today's TV set is a terrific value. CEMA has intentionally tried to keep the lid on HDTV publicity for nine years to protect analog TV sales. TV sales reports do not yet reflect damage, however our industry must confront the confusion consumers may face in the next several months when deciding to buy their next TV or computer. Based on cost per minute used, even the highest priced consumer PC or TV costs less than a penny per minute of use-even if it's dumped after two years.
TV set sellers have to make the case that today's TV set is a terrific value.
For more answers, turn to page 5. Our mission, as an industry, must be to make sure consumers understand the value of today's products, but remain intrigued with the possibilities of tomorrow's digital technologies. All rights reserved.