Some people call it designer water, and make a practice of sampling different bottled brands.
Drinking tap water also helps the environment, because 1.5 million tons of plastic are used each year to package water. The consumption of bottled water is increasing around the world. Only in Europe, where the market is saturated, and Africa was the increase in the single digits. The average consumption per person in Europe is 85 liters, compared to 35 liters per American. Mr. Gujja concedes that in some areas, the lack of quality tap water could be a reason for turning to the bottled variety.