Fit the internal structure, capacity and operations to the defined business benefit. Use market research to determine service features. The study suggests that business services can be placed along a continuum according to customer benefit with transaction facilitation at one end and enterprise skill development at the other. The customer benefit, in turn, suggests an appropriate mix of services, a client group and service provider internal systems and capacity needs. Finding the right mix of features is key to satisfying and building MSE demand for these services.
Telecommunications services facilitate business transactions.
However, high end ICT services are used more for business development and do not fit well with transactional services when combined into a single business service model. The private sector is generally successful in meeting the need for telecommunications services from MSEs. However, competitive pressures between providers may result in lower coverage in lower-income, less densely populated areas. Donors could experiment with lower cost business models which would be more viable in these areas. Internet-based information services fit well with other business development services because they help MSEs grow their businesses.