The Business 2.0 Lineup is published weekly. Daily Insight Offers timely, relevant insights from Business 2.0 editors and journalists focusing on the New Economy. The Daily Insight is published daily. Many companies believe that only students and twenty something's buy online. But the reality is that online buyers are surprisingly mainstream.
Seniors are the fastest growing Internet population.
The spending habits of older users make them one of the most desired online markets. They are also more likely to buy a new car rather than lease or buy a used one. While most adults over 50 are more likely to be intermediate users testing the waters of the Internet, their online habits have set them on a fast track to become fully accustomed to the medium. As older users discover more sites geared to their lifestyles, and as they become more comfortable using the Internet, we're likely to see much of their purchasing migrate to the Internet. True - but not for long.