Buyers have different approaches and different questions they want answered. Make the site easy to update. The more frequently the site is updated, the better the marketing outcomes are. Updating also keeps the site foremost in the business owner s mind as a marketing tool. Promote the site regularly, and incorporate it to support other advertising media.
Websites work great in referrals.
More than 40 percent of Olympic Hot Tub s business comes from referrals from existing customers. Buyers can pull up a picture of the hot tub they bought on the Web to show friends at work. Aqua Magazine Site Review Aqua Magazine, the industry s trade publication, gave the site a rave review . Life s complexities should end at the water s edge to the personalized Ask Alice format for its FAQs area, this dealer Website exemplifies the direction spa marketing should be taking. The Nude or Not Nude in Spas page is enough to get spa owners and prospects alike to envision how appealing a spa can be.