That's just our policy. I'll put you through to voice mail. Any business owner knows good customer service makes sense. The willingness to invest in people that go the extra mile is quite another issue. Your best customers are the ones you already have.
Word of mouth is the most effective form of advertising.
So, investing in labor may be the smartest marketing move a company can make. When a customer is ignored or treated poorly, the obvious and immediate result is a sale lost. But the ripple effects of bad service go deeper. A strong brand that's been years and huge dollars in the making can be deflated in weeks or months. Customer service was one of many problems United Airlines had last summer.