If I apply myself to mastering it, it will reward me accordingly. Technology is not for everyone. If you aren't willing to read the manual, you shouldn't use the application. I enjoy learning new programs and hearing about new technologies. People expect me to know my way around technology, and I don't want to let them down.
Technology can be difficult, but people willing to apply themselves can usually master it.
If I am given an assignment that requires that I learn to use a new program or how to use a machine, I usually succeed. I don't mind putting in a few hours of overtime to learn something. The workplace is a competition, and diligence in learning technology is a competitive advantage. There is nothing a computer can do that people working together cooperatively can't do equally well or even better. Given the choice between going to lunch with a friend or spending the time working on a database, I'll choose the friend nine times out of ten.