An article may also need to be adapted to fit into a radio slot or a TV documentary. Journalists may be hired by the corporate sector to make their article suitable for PR or an annual report. In this practical course, students take article ideas, interviews with real people, and news items and adapt them to different media. Writing samples are expected on a weekly basis, with full annotated reviews in return. Guest editors and writers also offer critiques and evaluations of student work.
Survival depends on many factors beyond editorial content and creative layout.
This course introduces the variety of elements that compose the business of magazine publishing. The components of a magazine's impact and success include advertising sales, positioning, circulation, distribution, promotion, merchandising, marketing and demographic analysis, syndicated research mechanisms, and media planning. Intended for students who want a perspective on publishing beyond journalism, the course explains how all the pieces of the business fit together to make a successful magazine.