Students address employment opportunities, self-assess projects and identify weak points in their portfolios in order to be more competitive when entering the job market. In addition to assembling a portfolio, students gain practice in job interviewing, resume preparation and professional job application procedures. Students design and produce projects for their portfolios in this course. In addition, earlier student work is assessed and revised to bring it up to portfolio standards. Projects are assigned, assessed at mid point and critiqued when finished.
Students produce final design pieces to assemble into a portfolio.
The focus of the lab activities is accelerating the work pace to meet the kinds of deadlines experienced in industry. Students are assessed and graded on demonstrating self-directed learning, demonstrating effective time management and positive work ethic. In this course students study the operation of the advertising agency and its art department. Students become familiar with the roles of the creative director, art director, designer, account executive, copy writer, media buyer and production artist in an agency environment. Focus is on the concept, design and production of pieces for advertising media, including newspaper, magazine, outdoor, television and the process of working within the structure of the creative advertising agency team.