In 1992, they made the move to their present site on Highway 10 in Big Lake Township. In the beginning, StrikeMaster imported and sold ice augers from Sweden. They continued to sell these augers, but also started manufacturing power augers. They employ eight people full time all year long and up to 20 people full time for part of the year. Six to nine months of the work year is production time.
Sales go on all year long.
There are 42 sales reps that include their products among the merchandise they sell. They actually sell some of their ice auger power heads in Sweden. The heaviest business, however, comes from Minnesota, Wisconsin and Michigan. They make extensive use of UPS, RPS and contract trucking to ship their products. Peterson indicated that they have purposefully designed their products and company around friendly customer service and quality products.