Examination of the roles of traditional and emerging media in the American political system. Examines how media present different cultures and subcultures and how members of various groups may differentially relate to media. This course increases student sensitivity to different cultures. Principles and practices of broadcast advertising. Survey and problem-solving in the areas of rate cards and pricing, audience research, station organization, sales, traffic, and availabilities, and network and syndicated sales, with emphasis on marketing psychology and situations.
Students produce finished programs for outside institutions through studio and field production.
Theory and techniques of editing video and film for commercial, corporate, and educational production. An intensive, hands-on course that stresses writing fundamentals while encouraging students to express themselves in many forms of writing from journals, to essays, to scripts and more. Students read their work in class, work in groups, and meet with the instructor for personal critiques. Emphasis is placed on running actual sessions in a variety of settings including music and radio spot production. Additionally, much of the theory and technology involved in the digitization of audio are examined to provide a foundation on which students can build for the future. 0289.