Those are some of the challenges. Outreach Reach out to diverse groups. Boston is a very metropolitan area with folks of all different ethnic origins, backgrounds, and socio-economic situations. We are reaching out to those groups by sending out flyers, making house calls, and visiting them. We may place ads in their newsletters.
Schools Reach out to educators, the high schools and vocational schools.
Contact the leaders of different community groups such as the director of a senior citizens' center. Invite her over for lunch and a tour, and explain your program. We've been doing this with some success. All the employees should have on their smiles. And I don't think you want to do it in the middle of opening week.