Media options and their impact on message structure and preparation are explored more fully. Presentation skills stressed. Portfolio preparation and review. May be repeated to a maximum of three credits when identified by different subtitles. The format for this synthesis requires students to establish strategy, develop, execute, and present a multimedia advertising campaign.
Student agencies compete for client approval on national, regional, or local accounts.
May be repeated in courses of differing topics to a maximum of six credits. A title assigned each time course is offered. A course designed to provide communications majors advanced training in reporting and writing articles on current events, public issues, personalities, culture and entertainment for newspapers, magazines and the broadcast media. Telecommunications problem areas will be analyzed through readings, discussion and use of analytic techniques. The data and techniques of radio and television advertising, including problems of coverage and circulation, spot campaigns, testing, time buying, the agency, measuring broadcast effectiveness, merchandising radio and television advertising and time selling.