A survey of the field of marketing and its role within an organization. Examines marketing concepts, terms, and management. Includes the areas of product development, distribution, promotion, and pricing. Pr., MKTG 3310. Treats sales as an entry-level and career opportunity.
Students learn to prepare and deliver sales presentations.
Pr., MKTG 2310 or MKTG 3310. Seminar on current and future concerns and issues in the field of marketing. Pr., MKTG 3310. Strategies for marketing goods and services to the commercial market and to governmental and institutional customers. Focus is on differentiated marketing mixes, market segmentation and target market opportunities, and customer commitment and relationship strategies.