Its an concept that purports to bridge the gap between foods and drugs. For instance, if broccoli has cancer prevention qualities, promoters would have exclusive rights to make consumers aware of such benefits. The nutraceutical idea's principal backer is Stephen Felice, MD, Proponents believe that allowing this concept would encourage more research into the special health benefits of foods. The potential of advertising to reach consumers through both psychology and excessive exposure is most likely to distort reality rather than educate.
Salesmanship accentuates the positive and eliminates the negative.
The FDA's proposed plan of allowing limited prescribed health messages seems like the most useful way to get such information to the public. Since passage of the 1994 Dietary Supplements Health and Education Act, the regulation of dietary supplements has become almost nil. If food companies want to do constructive nutrition education, they should debunk the widely-held nutrition misconceptions that undermine confidence in modern foodstuffs. Wise people understand that misinformation has unimagined ways of causing harm if left unchallenged. This appeared to be done to match the extraordinarily high prices for the product line and to finance the multilevel marketing aspects of the program.