To see how the cost of a balloon is broken down, you may want to have a look at the cost breakdown section. For another thing the market is a very choosy one. When making a large purchase of this nature clients will look at all the options very carefully. All of them will require close personal attention from the firm. The market is not a clear one either - there are a number of different segments to the market.
Some customers are private individuals for whom ballooning is a hobby.
Some are semi- professional pilots who have been sponsored to fly their balloon and therefore have a large number of flying commitments each year. Some are professional operators who carry fare-paying passengers. Finally there are also the commercial customers who want special shape balloons. All of these customers are very particular about the product they are buying. Balloon purchase is also very dependent on income levels.