One small mistake may not drive users away, but small mistakes add up. The best piece of advice in the Creative Good report was probably, Pay attention to details. They're worth millions. That's No. 1. The last word belongs to the user, of course.
User testing is the best, the ultimate, way to really see if a site is working.
User testing is the best, the ultimate, way to really see if a site is working. TeWinkel urges clients to invest the time and money for actual testing with end users, but not all of them can. Their reactions invariably uncover issues no usability expert would have dreamed of. And I always learn from them. I'm probably like the carpenter who never fixes his own doors.