Here's how one political spot might go. Let's make it an ad against a ballot proposition. You know, Prop. X seems to be a good idea. They say it will lower our taxes and mean less traffic congestion.
X does no such thing.
It certainly would. Voters says it would mean higher taxes for homeowners, with no limit. Campaign gurus have been doing the above, with variations, for decades. You're falling into a deep, deep sleep. You are judicious, thoughtful and politically savvy.