We've started the new millennium. We've crossed the threshold of the information age and are immersed in its evolving culture. Five years ago, I didn't know about the internet. Two years ago, I bought a pup from a breeder hundreds of miles away - via the internet. Plus, Dan found the breeder of his soon to be puppy through people he met on the internet.
Word of mouth travels faster and farther than ever before, good or bad.
To reach today's customer, you have to work smarter and harder. Focus groups, target marketing, global economy aren't just buzzwords. They are a new reality for business and a new opportunity for success. Technology is advancing at an exponential rate. In keeping up, let's not forget the human side of customer service.