He says England's Mad Cow Disease could have been prevented with proper tracking. Beyond catastrophic events, tracking, some say, may just make your meat better. I am responsible for that product. Whether I want to be or not, I am liable for the product that I produce. If I'm going to be liable, then I want some information that I can use to say that my product is better than yours.
Technology is still hard to get up and running.
We are totally and completely an uncollateralized company. We're all venture money driven. If people stop putting money in, we're out of business. European officials recently sponsored Niedig in a trip there. He'll be pushing the tracking database again abroad in just a few weeks.