The Media Chapter 3 Key Points 1.
Time is of the essence.
If your law enforcement agency is reluctant to involve the media in an active criminal investigation, work closely with your primary contact to convince the agency that media attention has led to the successful recovery of more than one missing child. Your pleas for help will be most effective if you personally speak to the media on your child's behalf, but if you cannot do that, ask someone you trust to stand beside you and step in if necessary or to be your spokesperson. Schedule interviews and press conferences around media deadlines, and consult the Associated Press day book to help you avoid scheduling press conferences that conflict with an important news event. Parcel out new developments in the case in separate announcements to spread coverage over a longer period of time. The media, especially local radio stations, can be an effective tool in asking for help.