Students learn an eight-stage system and design a strategic planning process for an organization of which they are a member or a case study group of their choosing. Boards of Directors Students will learn the role of the nonprofit board of directors, how they relate to the professional staff, and how to identify volunteer leadership needs, recruit new board members, and orient them to their responsibilities. Students will work with their own board of directors or interview board leaders of a case study nonprofit organization to fulfill practical assignments. Arts Marketing Students learn the role of marketing, marketing definitions, the marketing mix of product, price, promotion, and place. Basic market research and marketing tools of public relations, publicity, promotion, and advertising are presented.
Students write marketing materials and develop a strategic marketing plan based on their case.
Fundraising This course presents the principles and methods of raising funds for nonprofit organizations from individuals, business, government agencies and foundations. Students learn how to identify sources, why people give, basic principles of fundraising, how to position an organization for fundraising, tax issues, and how to ask for funds. Students will write a fundraising case statement, an appeal letter, a grant proposal, and develop a fundraising plan for their own or a case study organization. Arts Programming Students learn to develop an arts programming philosophy and plan programs that connect the arts with audiences. Students consider culturally specific and controversial programming, explore exemplary programs, and examine technical and logistical support requirements.