Multi-Tier Architecture Calling on the design and implementation experience of Sun Professional Services, J. Crew asked for help in further improving its Web site's performance, scalability, and technical capabilities. Fort Point Partners, an e-commerce integrator, while working with Sun Professional Services consultants, developed the applications residing on the Sun server and storage infrastructure. With this new architecture, J. Crew can easily add processing power and disk capacity to its Web infrastructure without disrupting current operations, making it easy to expand the site to handle spikes in transaction volume and scale during holiday shopping seasons. But the architecture scaled seamlessly from the test lab to the real e-tail environment. We developed a plan and executed it flawlessly.
Sites fail because of bad architectural design.
Sun Professional Services played a key leadership role in designing this architecture and managing our Web site rollout. By enabling users to register their shopping preferences online, J. Crew found it could increase revenues while simultaneously building stronger, closer relationships with repeat customers. Sun Professional Services conducted and managed the development work and helped J. Crew launch the personalization engine in the spring of 2000. The engine helps customers keep track of frequently used data, such as sizes or multiple shipping addresses, while also generating targeted offers or coupons based on the customer's shopping patterns or previous purchases. Even after completing the development work, Sun Professional Services remains committed to the project's success.