The program will be funded internally so that there won't be external finance charges. This effort will also help enforce one vendor as a campus standard. UW-Parkside will also be talking with OmniTech soon. There is a crucial difference between advertising and sponsorship. Advertising is the promotion of any non-university product.
Sponsorships are programs or research that are sponsored by a gift in kind or a gift of money.
Recognition of sponsorships is allowed. There are different kinds of university publications, academic versus non-academic and electronic versus hardcopy. Academic publications support the academic mission of the university and advertising should not be allowed. However, advertising is appropriate in non-academic publications as long as the existing University guidelines are followed for content, placement, etc. There are also guidelines for appropriately acknowledging sponsorships.