Using that strategy, the stage is set for a creative plan, which spills into print ads, television commercials, and radio spots. Prior to joining UniWorld, she had been a public relations accounts manager at Hill and Knowlton and a newspaper reporter for the Cleveland Plain Dealer . At UniWorld, she created events, publicity campaigns, and programs for clients like Burger King, Kraft Foods, Pillsbury, Scholastic Books, Walt Disney Company, Colgate s Bright Smiles, Bright Futures youth dental health program, and many more. Today, after 20 years in media, she is the president of Millynneum Inc., a New York-based corporate communications and lifestyle marketing firm. The Howard University journalism graduate continues to consult for Colgate and has added DreamWorks s film The Prince of Egypt , Pepsi-Cola, Bank of America, Harlem United Show House interior design, and others to her client list.
Teamwork is key.
That s what makes for great public relations. A combination of publicity, marketing, special events or whatever, to make the dream a reality. Clients want value for their dollar. They want results. With the advent of the Internet and interactive technologies, there are new ways to create and communicate.