Focus your advertising by stressing your competitive advantage. Plan effective and innovative promotion and advertising and participate in business district promotions. Develop an overall theme or message about your store. Stress quality of products, service and competitive advantage. Make sure your customers are greeted when they enter the store.
Studies suggest that customers are offended if they are forced to find a store employee for help.
Have your employees wear name tags. Answer the phone by the third ring. Schedule a customer appreciation day. It is important that all store employees feel important and part of the team. Have store meetings frequently to prevent problems before they happen.