And, unless it's your competitor down the street, most carwash people are very helpful. To develop a marketing plan, the first step is to identify and investigate available resources. Vendors, the people who provide expendables, hardware design, construction and all the other ingredients, are a tremendous source of information. They know what other people have done to be successful using their products and they know about packaging, design and presentation. Vendors also know a lot about your customers and therefore are an invaluable resource in planning what you will be offering and how much your customer is willing to pay.
Trade associations can be another terrific resource.
Fortunately, the carwash industry has a great one. If you have other businesses on your site, find out and participate in those associations too. All the major oil companies, lube outfits and convenience store folks have active associations. All of these groups are there for one reason, to help their members cope with and succeed in running a successful business. Remember, success breeds success.