When you're approaching the store from 50 or 60 yards away you can see them. Window displays can help enormously. Indeed, window displays have made Paisley Drugs in Paisley, Ont., a tourist attraction. Owner-pharmacist Mary Ellen Budreau's husband, an engineer, designs the displays with his own animated characters. A lot of people come from different towns to see it.
Suppliers can help, with stand-alone units that can fit in as little as two square feet.
For Christmas cards, for instance, countertop display spinners can entertain customers awaiting a prescription. Tis the season for selling Another way to make Christmas merchandising go further is to group related products together. If someone is looking for party goods, put candles, plastic cutlery, decorations, plates and napkins together and people will pick them up. What's more, new products are the key to sales. This year, NOMA Christmas adds the Puppet Series to its best-selling Ornamotion line, as well as Scents of the Season, a line of ornaments that emit Christmas scents.