Let your child see you reading on a regular basis. Pick a reading space. A desk in the bedroom may not be the best place. There might be too many distractions. Have a good dictionary readily available so your child can look up unknown words.
Timing is everything.
Decide on a specified time your child should devote to reading. Consider everything else going on in your family's schedule. You could even read at the same time. As your child reads, buy or borrow a copy of the same piece. You can discuss ideas and monitor comprehension.