Another conclusion arrived at in the report is that the greater the hair damage from various causes such as bleach the greater the amount of protein sorbed. Finally the Wilson report concluded that the absorption of protein into the hair results in thickening effect, reduction of split ends, and increased tensile strength all of which were shown in photographs, determined analytically, or by tests. Mr. Scharf's testimony was essentially cumulative of that of Mr. Thaler. He testified that Clairol produces a similar product in which he was directly involved. These studies support the opinions of Mr. Thaler and Mr. Scharf as to the sorption of protein in human hair and the substantivity of protein to human hair.
Sorption is the taking up and holding by either adsorption or absorption.
This may be because things are omitted that should be said, or because advertisements are composed or purposefully printed in such way as to mislead. That exceptionally acute and sophisticated readers might have been able by penetrating analysis to have deciphered the true nature of the contest's terms is not sufficient to bar findings of fraud by a fact-finding tribunal. Questions of fraud may be determined in the light of the effect advertisements would most probably produce on ordinary minds. The ultimate impression upon the reader results not only from the total of what is stated but also from what is reasonably implied. That the advertisements for both products make the representation that they will cause the hair to grow longer.