Effective use of the knowledge generated by clickstream analysis can improve site design and increase customer loyalty. Customer profiling Visitors to a Web site have different motivations and exhibit different behavior patterns. Businesses need to find out more about the visitors to their sites, and determine which visitors are or will be most profitable. Identification is relatively easy if a visitor completes a transaction. They have expressed an interest by visiting the site, so it is worth discovering why they did not go further.
Web mining uses the data collected for clickstream analysis and takes the analysis a step further.
Web mining is achieved through SAS Institute's advanced data mining and decision-support technologies. Available in first half of 2000. Individual implementations of the SAS Solution for e-Intelligence involve unique variables, options, and configurations within SAS Institute's pricing structure. Customers are asked to contact the nearest SAS Institute office for information on a solution tailored to meet their requirements. The SAS Solution for e-Intelligence main page For further information in the U.S., please contact Faye Merrideth .