We regularly disseminate information on University programs and people. We also arrange for expert University sources to work with reporters upon request, and advise faculty members on how to make sure their contacts with the media are rewarding. We write and distribute several hundred news releases each year, including everything from upcoming events and new programs to visiting faculty and the dean's list. Releases are based on interviews, written information, fliers, phone conversations, etc. Some releases go to a single hometown newspaper, while others target everything from on-campus media to the New York Times and Good Morning America .
Topics range from nutrition and stress to math anxiety and learning with music.
This series has traditionally been targeted to about 80 weekly and small daily newspapers, but it has been so successful that we have expanded its distribution to metropolitan daily newspapers and national magazines. The network offers one story daily. Radio stations receive the stories by calling an 800 number in state and a regular number out of state. Many story topics lean toward general news issues, while others deal specifically with events and developments at the University. A briefing detailing stories for the upcoming week is mailed each Thursday to approxiamately 160 radio stations.