The point is that these campaigns are not trying to sell you on a product as much as they are instilling a positive image about the company and its products. This concept is an important one for libraries with overworked staffs. Rather than soliciting more business, your public relations campaign can enhance your image and help you maintain a positive presence within your organization. So don't put your head in the sand because you have too much work. Library Soundbites One public relations message that most librarians embrace is the one that justifies their existence.
Statistics tell that story, but by themselves they're dull and meaningless.
Your customers need a reference point against which to measure and comprehend your activities. Look at your organization's annual report. It's not just numbers. It tells a story of success and future plans. We call them library soundbites.