Information comes from the Wagner Institute for Color Research. Pale blue gives the impression of a cooler temperature. Orange gives the impression of expensiveness. If men want to appeal to women, they should wear blue-based reds. If women want to appeal to men, they should wear yellow-based reds.
Women have a broader acceptance range of color for all situations.
Yellow is a good color to cheer up someone. Green in an environment tends to make people feel secure. Black is accepted by all socio-economic groups. Potential home buyers respond well to blue interiors. Vivid pink causes excitement and sometimes anger.