GEBA sells insurance products and services. In passive voice, the subject names the object or receiver of the action. Active voice makes what you want to say clear, friendly, strong and bold. Use a spell checker, English dictionary, and English hand book or stylebook for correct usage. Use clear, simple language.
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Average sentence length 10 - 17 words. Vary sentence length. Avoid lengthy clauses in sentences. Average paragraph length 3 - 4 sentences. Use bulleted lists as much as possible to describe services and products.