Hypertext should not be used to separate a long linear story into multiple pages. Proper hypertext structure should be used to split information into coherent chunks that each focus on a certain topic. The hypertext structure of a page should allow readers to select those topics they care about and only download those pages. When a page comes up, users focus their attention on the center of the window where they read the body text before they bother looking over headers or other navigational elements. Users like to begin their visit to a page with a keyword search.
Users prefer informal, conversational writing over formal writing.
Outbound links can increase the credibility of a Web page. Focuses on writing for intranets and other utility-oriented sites. An email discussion group about online writing. It is possible to read archived discussions without logging in or registering for the list. The official Sun Microsytems Web writing guidelines booklet.