It is important before attempting to answer a question to read it carefully. Consider the factors which contribute to the development of a company's organisational culture and identify the liabilities associated with a strong organisational culture. Organisational culture is the shared values and beliefs of the workforce which create norms for employee behaviour. Sources of culture change may be external or internal, and result from technology, economics, people, society or organisational mechanisms. A classic example is McKnight, the founder of 3M, who has left a legacy of a culture which advocates innovation.
Socialisation is the process by which culture is transmitted from one generation to another.
Realistic job previews to ensure that prospective employees feel comfortable with the culture. Use folklore and stories to reinforce the culture. All the above points, when used and are present in organisations will develop the culture. I would once again end with the emphasis on planning culture developments, especially in terms of being pro-active in relation to crisis situations. How managers handle a crisis situation will have a fundamental, often irreversible, effect on the culture of the organisation.