Universities are required to work to insure that the participation and scholarship level funding for women in athletics is at the same level as female enrollment in the school. Conservatives condemn this as a quota. In California, the Proposition 209 crowd would outlaw any Title IX affirmative action whatsoever. But the result of Title IX is a sea change in opportunity. Athletic scholarships for women have been created.
Successful athletes create role models.
Pro leagues most recently the Women s National Basketball Association get started. Apparel companies started making gear for women and using female stars to promote it. Mia Hamm now earns almost a million dollars a year in endorsement contracts. In some universities, opening up opportunity for women has created controversy when schools have met the requirements by reducing opportunity for men rather than increasing it for women. However, Title IX and affirmative action need not be a zero-sum game.