This course is a study of the principles involved in the planning, creation, and use of advertising through the use of newspaper, magazine, radio, television, outdoor, and direct mail. This course includes the economics, methods, and psychology of advertising, with an introduction to marketing research, consumer analysis, and market analysis.
Work is done in creation of original copy and layout.
All major forms of mass media are discussed in this course. Media law and ethics are also introduced. This is a writing course designed to develop writing skills specifically for technical documents, such as instructions and process analyzes, and for written and oral business reports. This course is an introduction to journalism, including the elements of news, the style and structure of news stories, news gathering methods, copyrighting and editing, and reporting. I 3 Credits Provides the already computer-literate student with the opportunities to explore the publication process through the personal computer domain.