Legally, the Web raises contentious issues over domain name ownership, the deployment of new top-level domain names, and the operation of domain name registries. Challenges for Developers Dancing on the Grave of Marshall McLuhan. The challenge remains for Web developers to winnow through the range of Web technologies to create meaningful and useful content. Unfortunately, many development practices remain locked in techno-centric mode, where the medium is indeed the message and users experience brittle, buggy, fragmented content full of hype and plugins, signifying nothing. Web developers have to pay their bills.
Web advertising remains a growing and expanding area of activity.