Exceptional information is the ONLY thing in the universe that holds the power to alter the winning odds positively or negatively. Consistent winning requires continuous favorable odds, and the single source is information. Thus, all aspects of business performance and productivity are information based . Every competitive advantage in business is directly an information advantage and only that. Consistent Winning Edges Winners consistently do one thing best .
Winners simply maximize chances that great luck happens.
In other words, winners maximize positive outcomes by leaving a relatively smaller degree to chance. However, the models are rarely, if ever, formulated to simultaneously incorporate customers, competitors and suppliers of a corporation. Proper cause-effect and dependency relationships have not been included. What we must decide is how we are valuable rather than how valuable we are . This link may help.