The aim of this course is to teach introductory marketing skills and concepts and enable students to understand the role of marketing in the service industry. While the course provides an overview of the entire marketing process, the emphasis is on the consumer market. The acquisition of skills and attitudes essential to promoting customer satisfaction through positive perspectives is also emphasized. This course introduces students to the operation and construction of automatic transmissions and air conditioning systems. It includes a discussion of planetary gear sets, hydraulic principles, component identification and evaluation, and diagnostic routines.
Students also make a complete study of automotive heating ventilation and air conditioning systems.