The PR folks have taken a print brochure and used the same text and graphics and, as far as they could, layout. They probably measure success by the degree to which the web site looks and behaves like the brochures they're used to. Evidence would be in the metatags, the contact person, the slow-loading graphics, the file names. It would also be in the lack of off-site links. At the other end, the college web site is a portal .
Students can even find the brochures that the PR office put online.
Now look at the industry you've chosen for your BigBiz project. While you're exploring and discovering, you also need to be training your eye. Take, for example, a site like our course web. Of course, you look at it as a student getting information from the instructor. Reporting Other than report summary site stats at Ricci Green, I don't do any formal analysis.