Through Sports Alliance was formed among our country's top athletic associations with the mission of promoting the positive values that can be taught through sports. In addition the USOC and the NFHS have both developed curricula to train coaches in how to meet their character building responsibilities in college and high school. University schools of education also need to provide similar training for their student coaches. We think America still cares about character. But we need help in correcting some of the powerful negative influences that exist both inside and outside the schools.
Sports can build our character or tear it down.
The Alliance has taken the first step.