Others will say it's the pricing section-what the product or service will cost the customer. And I've heard compelling arguments that the Executive Summary is the most important. This means that you need to do whatever you can to keep the reader reading. We all know unclear writing when we see it. Long sentences, lots of big words.
Technical writing is filled with it.
So are proposals, especially those written by technical experts. It's finally time to write. When asking for proposals to provide services, clients frequently require descriptions of relevant projects. And being a conscientious proposal writer, you always respond. In a past issue , I talked about how important it is to come up with a set of themes that run throughout the proposal.