Convince the reviewer. Few funding sources are inclined to support projects that call for vocational education of the project director. Whenever possible, express the objectives in terms that are suitable for measurement in order to evaluate the success of the project. Everything you write in a proposal has meaning. Do not work too much on one part and slight others.
Successful proposals show thoughtful and thorough consideration of every aspect of the project.
Just don't promise more than you can do. If available from the agency you are approaching, obtain the standard reviewer evaluation form and be sure to address these criteria directly and specifically. If you can't get specific evaluation information, ask yourself what the reviewer might ask. More than anything else, you have to sell the reviewer on the merit of the idea, that it can be done, that it is worth doing, and you ar e the one to do it. If a specific format or special requirements are called for, respond carefully and completely.