Students will learn how to build a website, interface with Powerpoint and Excel. The purpose of this course is to examine the economy as a system in which patterns are produced and repeated over time. The immediate aim is to introduce basic concepts and arguments of economic discourse. After a brief discussion of value theory emphasizing the methodological shift from objective to subjective measures of value, which constituted the marginalist revolution, the focus is on macro-economic concepts such as GNP, unemployment and inflation. In this course the focus is on micro-economic concepts such as consumers and firms, financing, the market system, government and the economy, and income distribution.
Students learn to be informed and critical users of marketing research information.
This full-year course is the senior thesis and the culmination of study in the BBA program. The first semester is devoted to case studies and exercises to prepare them for their ultimate project. The second semester is focused upon the field of concentration. The course recognizes that design will be a key major competitive advantage for businesses in the nineties and thereafter. It focuses on the interaction of marketing, design, production and senior management.