We plan a range of stuff from digital output in other words, digital prints and photography, which is now old-fashioned, practically to Net art. Electronic sculpture, holography, lasers, interactive environments, computer art there are all these hybrid technologies now. And our collection, like our exhibition program, will focus on the strength of our community, and so that s an area we re active in collecting. I think we just need to get people to step in the door. We need to increase our attendance figures.
Word of mouth is one way.
The John Register show did very well. I think we have quite a number of shows coming up where we expect the word to get around. On the other hand, we need to step up our advertising and marketing. We need corporate sponsorship. We need to get corporations interested in philanthropy here in the valley.