The key component in a successful Telemarketing operation is management's ability to run the department. Even if the strategic concept is on target, and the prospect list is highly qualified, Telemarketing is doomed to failure without a richly sophisticated and experienced management to guide the Telemarketing effort. To capitalize on the sales potential that Telemarketing offers, a company must have a professional Telemarketing staff with a comprehensive grasp of the complexities of this type of management. 3.1 Preparation Preparation for the Telemarketing campaign will take telemarketers from the planning stage right up to the first day of the actual campaign. Recruitment of staff and hiring of callers.
Training is an on-going process.
Not everyone is cut out to be a telephone communicator. On the other side of the scale, people with prior acting experience seem to do quite well. Most experts agree that there are five traits necessary in order to be successful as a telephone communicator. Persistent and able to bounce back from rejection. Good organizational skills.