The card has a small piece of Urlacher's jersey. Besides cards, hot items at the store include Angels memorabilia and signed pieces from legendary quarterbacks John Elway and Dan Marino. And, of course, BC sells a lot of Lakers stuff. Especially during the playoffs last year, every night we had someone come in and buy something. When local teams do well, you're going to sell a lot of stuff.
Some people buy because they know that person has touched it.
To some, it's strictly to have a collectible. To some, it's a money-making thing. Gonzalez started collecting cards to help pay for college. If he found a good card, he'd sell it, then buy more packs and often get the card back. Now, it's a source of pride to have signed memorabilia.