Effective systems save time and money and ensure that all clients receive quality services. Marketing Management - is the process of educating consumers about the legal services the law office provides. Marketing is far more than advertising. It is not enough to simply service existing clients. Law firms, like other businesses in a competitive environment, must continue to bring in new business to grow and survive.
Special rules apply to the marketing efforts law firms engage in.
Management must be aware of these rules and know how they apply to the firm's marketing plans. Controlling - is the process of determining whether the law practice is achieving its objectives. Leadership - is the act of motivating or causing others to perform and achieve objectives. Good, effective leadership inspires others, and gives the law office vision and direction. All management responsibilities are interrelated.