Customer loyalty, however, is also an asset. Amazon has probably squandered some of the latter in its defense of ownership of the former. Taking the Arrows Amazon has always been a trailblazer. Their new privacy policy is no exception. Other merchants should use this opportunity to make equally bold changes to their own privacy policies, to reflect exactly how they would intend to dispose of assets should bankruptcy or takeover become a reality for them.
Trailblazers always take the arrows.
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