There is also interest in psychology from the perspective of these various groups. A web site is devoted to providing information on such topics as an association of African-American psychologists, Latino scholarships and journals, and other topics of multicultural interest. Suppose that subjects are asked to read seven adjectives form an impression. The first adjectives listed are quite negative. The later adjectives are quite favorable.
Subjects view two film segments showing the same person's behavior.
The behavior in each segment is not actually contradictory, but may appear contradictory. The subject tends to rely on a stereotype for a person he perceives as being a member of his own culture. The subject will readily modify a stereotype when presented with a person who does not match the stereotype. The subject tends to perceive a person who does not match the stereotype as an exception to the rule. The primacy effect is a tendency for first impressions to dominate future perceptions.