Next month, executives from Harley-Davidson, Pizza Hut, the minor league St. Paul Saints and other successful businesses will share their secrets for converting customer excitement into profits at the 17th Annual Fall Retailing Symposium in Dallas. Operating from the premise that today's discerning customers want more than just goods and services for their investment of time and money, the symposium will cover strategies for delivering an exciting experience along with goods and services. David M. Szymanski, associate director of the center, says the relationship between customer excitement and a company's performance has been clearly demonstrated. A critical element of that enthusiasm, Szymanski adds, is effective customer experience management.
Success is much ado about customer experience with the firm.
Managing the customer experience includes creating excitement. Kawasaki, the former chief evangelist for Apple Computer who has built a reputation as a renegade business strategist, will address revolutionary marketing and change catalysts on Thursday, Oct. 14.