At the other end of the spectrum, students desiring jobs at Fortune 500 companies learn to master the e-business strategies that are crucial in today's marketplace. We can help traditional companies reinvent themselves in a new way. The MBA e-commerce concentration, a set of focused courses MBA students can take in their second year of study, includes marketing, operations and venture technology strategy courses. Students also can take a concentration in entrepreneurship and venture development. Executives of neighboring Research Triangle Park corporations serve as advisory board members to the new e-commerce concentration.
Students meet company executives and have access to company white papers.
They also get to assist professors with cutting-edge research. The e-commerce concentration advisory board reads like a Who's Who of top technology companies, including Nortel, Cisco, Sprint, BTI, IBM, Red Hat, Microsoft and Internet Capital Group. Other MBA courses focus on Internet marketing, IT strategy, data mining, intellectual property, global supply chain management, designing an online customer experience and technology commercialization. A unique offering in the Executive MBA Weekend Program this fall is an online course in e-commerce developed by Segars and replete with graphics, video, audio and interactive quizzes. Alumni can take the online course for free.