It's better to make a commitment and revise it than to avoid commitments altogether. Better yet, make realistic commitments and deliver more than you promise. To better understand your clients' assessment of value, you should adopt their perspective. Suppose your car broke down and had to be towed to the shop. Even if they repaired the car perfectly, any one of the above would probably cause you to take your business elsewhere.
Value is value.
It doesn't matter whether you are an attorney or a mechanic. People appreciate considerate, personal service. Take care to do unto your clients as you would have your mechanic do unto you and you will improve your referral business dramatically. All Rights Reserved Art Italo is a consultant working exclusively with attorneys in the areas of business development and strategic planning. He speaks internationally on legal marketing and strategic planning.