The same is true for being sold. The trick is to translate that sales approach to your business. It's not difficult and it will take a little practice but more important, it may force you to take a new look at the process of selling. There are psychological instruments that predict whether or not an applicant has that killer instinct, that mental toughness and hunger that we mistakenly think is at the heart of a great salesperson. Maybe it worked in the old days but no longer.
Showmanship is an art form of selling.
In sales, hunger doesn't get you sales. In sales, hunger keeps you hungry because it keeps you from putting the customer first. When the customer is more important than the sale, magic happens. Customers who leave feeling sold rarely return. Get 'em once but never twice.