About MERLin Mission MERLin is the Multimedia Ethnographic Laboratory in the Faculty of Education at the University of British Columbia created in 1991 by Dr. Ricki Goldman-Segall, Director of MERLin. We develop theories and tools for conducting ethnographic inquiry using digital video technologies. We are both a research and development lab. Our approach is to encourage multiple points of viewing data in order to build configurations of interpretations that overlap and layer. Tools Digital video analysis tools, such as Constellations, a tool first developed by Dr. Goldman-Segall as part of her doctoral dissertation from the MIT Media Lab.
Theories emerge and retreat as users layer and add their views.