When it comes to love, we can't merely play the part. Our love must be genuine. What he says next in this verse is interesting, especially in how it relates to love. I believe so. But we can't love the individual and end up condoning sin, or reject the individual because we hate sin.
True love loves the individual while, at the same time, hating sin.
You see, love without truth is compromise, and truth without love is legalism. We must have neither. What we need in the church of Jesus Christ today are people who love everyone with genuine love, just as they are. At the same time, we stand for truth and seek to help people to change by the grace of God. And we can do that without being fuzzy.