We don't force city shoppers to sift through skis and golfing stuff they can't use. But his stores do offer more depth than big box chains in certain product lines such as women's aerobic wear and hiking boots. City Sports has one of the highest sales per square foot of anyone in the industry. The Canadian consumer is not easy to define. Regional variations are more pronounced in Canada.
Smaller stories are handy for local residents who want to run in and pick up a few supplies.
In addition, they can be cost effective in low population areas. Your advertising costs are much lower, and you get some great first sells in small markets, because many times you're truly needed there in terms of being an employer and in terms in having products somebody else might not have in the market. And you can certainly get great personnel in small markets. You're needed, and you're the hot place to work. What we are trying to do is get the best that each sport we carry has to offer.