This course focuses on issues surrounding the development and use of information technology in the international arena. This conceptual foundation leads to the exploration and analysis of policy ramifications for both organizational policy and national computer policy. This course examines the development of digital commerce through the creation of prototype businesses by student teams. Student skills development includes the understanding of business creation and an understanding of the technical opportunities and inner-workings of the Internet. Topics discussed cover entrepreneurship, new venture development, types of commerce on the Internet, and how electronic-based commerce works.
Students develop a viable prototype business.
This course introduces students to marketing applications of developing information and communication technologies and examines the impact of these technologies on marketing practice. Students explore how these technologies are changing every aspect of the marketing function. This course presents the economic analysis of in-novation and entrepreneurship. The first part of the course focuses on innovation. The reasons why innovative activity and technological change are important are examined, largely in the context of macroeconomic growth models.