Some web sites get loads of free traffic from the search engines.
Others get none or little. The difference is in choosing the words or phrases people are actually using every day in their searches. Spend a little time writing a list of 20 to 30 words or phrases that describe what your customers might type in to find you. Enter a keyword or a phrase you are researching at WordTracker . If your site came up in the top ten of those search results, you would get a tremendous boost in traffic.