They report their findings biannually in MindtrendsTM, translating what they learn on The Streets into marketing information for clients including Reebok International, PepsiCo., Levi-Strauss, Burlington Industries, Shiseido International and the National Football League Properties. Misdom lives in New York. She tracks emerging trends among the young. And she says we should all be optimistic.
Young leaders are.
Misdom and her colleagues are listening to young leaders and visionaries from underground fashion designers to youthful entrepreneurs, people shaping how computers are used to creating new music and club scenes. And she declares these young leaders have all the tools to BE optimistic. Gone the days of market surveys, which Misdom believes only captures a static status quo. Because mainstream youngsters are right behind them. Major international consumer-oriented companies are convinced.