Study and practice in writing for film and television, including dramatic, docu-dramatic, educational and documentary forms. Concentration on the development of basic visualization skills for writers and techniques in proposal, concept, treatment and scriptwriting. Planning and execution of advertising campaign, marketing and consumer research, organization and function of advertising agencies, selection of media, etc. Understanding of design principles, graphics, typography and layout for various types of publications, and study of print production methods. Practice is combined with theory.
Students provide specified graphics art tools.
Exploration of various special effects and techniques. Emphasizes creativity using various photographic processes. Focus on all phases of broadcast news from laboratory practice in gathering and editing to contemporary trends and issues in broadcast journalism. Emphasizes the role of director as author, and stresses advanced techniques in dramatic or documentary student projects. Principles of advertising management including planning, scheduling and client relations.