The aim of the programs is to provide foreign visitors with as many opportunities as possible to experience Korean culture in its many forms. The success of Visit Korea Year 2001 is greatly dependent upon the effectiveness of promotional campaign in Korea and overseas. We are working across a broad front to enhance the nation's image and particularly international awareness of the country as a tourist destination. In conducting these promotional programs, we utilize different advertising strategies according to different target markets. We're also conducting a highly successful campaign to improve the cleanliness of public toilets and, most importantly, educational programs to change Koreans' attitude toward visitors.
Tourism plays a crucial role in forming the images of nation among people around the world.
On this ground, we plan to maximize every opportunity within the Visit Korea Year 2001 project to promote a positive impression of Korea and its culture to foreign visitors. Most of all, we hope that the Korean tourist assets will inspire foreign visitors to revisit Korea to discover more about this fascinating country.