Investigation of contemporary approaches to building communication theory. Discussion of theory-building options in communication. Modern concepts of management with a focus on the communication process, organizational systems, and dynamics of leadership. Managerial effectiveness and problem solving are explained through use of the case study. This course addresses a growing area of marketing communication that encompasses all of the non-recurring events that organizations use to affect behavior.
Students learn how to develop and execute sales promotion activities.
Study of classical theorists of rhetoric on speaking and writing well. Emphasis on the practical application of classical theory to contemporary rhetorical situations. In-class oral performances and several written assignments required. This course is a comprehensive survey of writing techniques for marketing and management communication. Writing assignments include news releases, brochures, speeches, visual presentations, company and governmental publications, press kits, memos, newsletters, public service radio and television spots, and Internet communications.