You must be very good. If you want to move on to a medium or large market where you can actually prosper, you must be superb. Off-air positions aren't nearly as competitive. Set your sights on being an assignment editor, photojournalist, tape editor or producer. These positions pay relatively well, though the high-end potential is lower.
Stations get loads of tapes for reporter jobs.
I've found that it's not unusual to get a hundred applications for every one reporter opening. In fact I get about five tapes a month whether I have an opening or not. Stations get very few bites for producer jobs. For every major-newscast producer opening, I get about five applications if I'm lucky, and I never, ever get an unsolicited producer tape. Reporter and producer jobs pay about the same.