In order to maximize your sales and profits, there are seven essential elements you must have on your Web pages. If your goal is to motivate site visitors to take action, please read on. A strong, enticing headline is the most important element of any marketing copy on the Web.
Studies show the right headline can increase response to an offer exponentially.
So spend the time to make your headline on each page work. Avoid the cute or witty approach. Because it always says more about your company's sensibilities than it does about your potential customers. It is all about your customer. Multiple Benefits A benefit is anything that will make a customer's life better by using your product or service.