Press Releases Careers Contact Us Privacy Policy Essential Tool For Leaders Companies worldwide began using scenarios in strategic business planning and decision-making activities some 25 years ago.
Scenario planning follows systematic phases to develop scenarios with carefully constructed plots.
The process begins by focusing on the decision or set of decisions to be made by management. We then explore the relevant external forces and drivers for that decision or set of decisions. Some focus on consumer behavior - what will influence our customers buying habits in the coming years, what products and services will they find valuable. Whatever the area of initial concentration, the scenarios that develop help management examine a set of probable occurrences and uncertainties and, based on those discussions, develop creative strategies for moving forward. Discuss your interests.