About a quarter web marketers provide HTML version email newsletters. Commercial value of an email mailing list Mailing list sponsorship is a resource of revenue. The value of an email mailing list is from its audience. It is a very targeted audience. It is interesting to see that in general it is more effective to carry your own information than carry others.
Unsolicited emails are attractive because it costs much less.
But at the same time people are scared by it because it may bring unexpected consequences to a web business. Please read the numbers below with caution. Key drivers to success To develop an effective strategy, we need to understand what the key drivers are to the success of an email mailing list. Using the Key Driver Analysis technique, we have identified the relative importance of the factors that may influence the success of an email mailing list. The contents in my email newsletter are unique.