Wright mentioned Digital Disrupters , which failed recently, as one that didn't have the right model. Still, not every start-up that entered Digital Disrupters is failing. The services offered by the incubator, such as sales, marketing, PR and tech support, are also important. Most incubators do not have service-level agreements in writing, Wright said, which can cause delays in receiving needed services and leaves entrepreneurs without recourse. Get service-level commitments in writing, he said.
Teams dedicated to specific projects also ensure that services are delivered when needed.
Despite the potential land mines, Wright said the incubator model offers entrepreneurs a big advantage when done right. There are plenty of new ones that are executing at the level of their vision. It has the incredible value of a network of people who have done it who draw on each other. The biggest problem facing start-up incubators is developing a brand, he said. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.