Instead, the attempt here is to remind them of some basic principles of sound investing that have stood the test of time, and are relevant in good times and bad. The underlying message is that all investors must remain ever alert to their investments and the forces that influence them.
Simplicity is one of the greatest virtues of an investment strategy.
Unfortunately, simplicity and common sense are the first casualties as greed takes over when the market rises, and changes to fear, during a downswing. Difficult as it may be, they must not suspend good judgment and invest with their eyes closed and their fingers crossed. This means researching your investments and understanding fully where you are putting your hard-earned money in. I have known people to spend more time shopping for mobile phone handsets than they do in investment planning. There is no excuse for that.