They Key to Small Business Growth and Success. It has been sent to trade associations and other small business organizations for use in newsletters. Many people think of strategic planning as a management concept only for big businesses. Strategic planning matches your business market opportunities. To do this effectively, you need to collect, screen and analyze information about the business environment, have a clear understanding of your business and develop a clear mission with obtainable goals and objectives.
Strategic planning focuses largely on managing interaction with environmental forces.
These include competitors, government, suppliers, customers, various interest groups and other factors that affect your business. Your ability to deal with these groups will vary widely depending on the group and on the timing. Because of major changes in the business environment, your familiarity with strategic planning and your ability to implement it is critical. The more data you have and use, the better will be your plan for the future. Proactive planning and anticipation of future events is critical to implementing an effective strategic plan.