Operations Management is relevant to individuals who wish to pursue careers in either service or manufacturing organizations. This career path focuses on developing the solid analytical background necessary for identifying and understanding targeted customer segments. An effective consumer marketer must have the tools to design and implement marketing strategies. Typical entry-level positions include brand assistant or advertising account executive. Highly Recommended Courses Marketing Research is required.
Students select nine hours from remaining highly recommended courses.
Relationship marketing and business networks are the keys to identifying and realizing customer value in these settings. Entry-level positions include relationship manager, market manager or client manager. Students select nine hours from remaining highly recommended courses. This career path prepares students for consumer marketing jobs other than brand management. Relationship marketing, pricing and revenue management, and a focus on sales responsibility distinguish integrated product management from brand management.