It can be enjoyed discreetly at work or play, even where smoking is banned, and no one need ever know. Unlike nicotine gum or patcheswhich, Rodu notes, require a prescription, are relatively expensive, and have modest success ratesswitching to smokeless tobacco is not aimed at weaning smokers from tobacco. You can have your tobacco and enjoy it too. Rodu compares smokers to heroin addicts and smokeless tobacco to methadone. The smokeless tobacco solution, like methadone maintenance, is scientifically sound but will generate a lot of controversy based entirely on inappropriate and conde scending attitudes and beliefs.
Tobacco is tobacco.
It's like telling someone to jump from the fifth floor instead of the 10th floor. Forty years or so from now I hope there are no tobacco users left on the planet. He acknowledges that smokers get pleasureand not just withdrawal-symptom relieffrom cigarettes. And he insists that even the relatively small risks posed by snuff are acceptable only in comparison to the hazards of smoking. For Rodu, it seems, tobacco is fundamentally different from other products that consumers are free to take or leave, because it is addictive.