ABA Collection of Sales and Marketing Letters helps you give your customer communications a boost with fresh ideas from actual sample letters from bank marketing departments. The ABA Collection of Sales and Marketing Letters contains 120-plus letters successfully used by expert bank marketers to communicate with their customers and potential clients. These contributions from Bank Marketing Association members offer terrific examples of both retail and business letters in a variety of formats. CBI surveyed over 35 BMA member banks about their Marketing Departments.
Statistics identify numbers of marketing professionals and other staff employed by the banks.
The ABA Collection of Bank Customer Surveys gathers sample customer surveys from banks around the U.S. in one resource. These real-life surveys can provide ideas for question and response categories, offer instructional guidelines, and suggest formats. More than 80 institutions responded to our request for customer surveys and the results were compiled for use by banks that are developing or revising their own surveys. More than 200 pages of surveys are offered along with a number of articles on customer feedback and surveying methods. Planning, Implementation and Marketing is an award-winning Report written for the ABA School of Bank Marketing and Management.