The Web is not an ATM The Schwab Web site mirrors Charles Schwab's concept of demystifying investing. The Web site truly reflects their marketing campaign of information, access, control. These are investors who want direct control of their portfolios but still want some help and suggestions. Schwab is positioning themselves between the high cost full commission brokers and the low commission true discount brokers, who execute a trade but supply little or no investor information. For the validator, the Schwab site is jammed packed with investor information and tools.
Schwab customers are able to manage their entire portfolio from the site.
In the Customer Center, one can buy and sell securities, check balances, get stock quotes and even transfer funds to and from other financial institutions. In the Analyst Center, some of the best sources of third party investment research is available from First Call, Dow Jones, Standard and Poor's and Big Charts. This is all available at no cost to Schwab investors. In the MarketBuzzTM section over 80 links are provided to financial information providers. The site also includes many different planning tools.