The half-page weekend ad in the local newspaper's real estate section. The college student standing on a street corner with a huge double-fisted arrow in his hands rocking to an unknown headsetted beat, while directing Sunday traffic to a developer's subdivision. These are but a few of the ways builders try to lasso potential buyers for a look at their new home communities.
Schools are a hot topic when shopping for a new home.
A quality district can clinch a buyer's decision. The school's principal, Julie Combs, saw an immediate benefit. She wanted parents to have the right information about the school, and she saw that the builder could use Wilson as a selling point. In return, Combs supplied the developer with newsletters to distribute to prospects. As an added bonus, buyers were afforded the opportunity to meet the principal and to be taken on a tour of the school.