The event was sponsored by the Quebec Dept. of Industry, Trade, Science and Technology and the Ordre des Ingenieurs du Quebec with financial participation from the Canadian Intellectual Property Directorate and several corporations. In 1995, nine out of eleven participants were successful in marketing their inventions. The annual contest is an indicator of the beneficial climate in Quebec for entrepreneurs and inventors. The Provincial Quebec government is widely regarded in Canada as having a model system of fiscal incentives towards creation of new business ventures, such as generous tax breaks for patent filing. Whether establishing a cult or a business, a distinctive word or logo is immensely important in delivering messages to potential consumers.
Trademarks function as symbols of reputation, quality and trust in the marketplace.
Complicating the multi-billion dollar business of exploiting cultural memes has been the explosion of internet domain names. At this point there is no body of local or international law on the status of domain names. Essentially, these authorities check to find if anyone else is already using the name. If not, you get it. If two parties want to fight over a domain name, InterNIC advises the combatants to sort it out themselves and get back to InterNIC with the resulting agreement.