The main reason for the success is a deliberate strategic policy of focusing on corporate knowledge build up, customer relations and competence development. WM-data has pursued a knowledge focused strategy ever since its foundation more than 25 years ago.
Top management keeps a tight control supported by a management information system.
WM-data uses traditional indicators like return on equity and return on investment only at group level. They are the consultants and all other staff that work directly with customers. Non-RCPs are administrative staff. WM-data s operations require some turnover of skills, but it must not be too quick. Annual Report 1995.