The station covers Chelmsford, which is about 40 miles east of London, and surrounding villages and towns in Essex. His show is mainly music-oriented.
Stations have to be all things to all people.
We cover a smaller area but offer a broader service to that area. And unlike most U.S. morning shows, Clark is a solo host, although he has a regular news and traffic reporter. British commercial radio is also a much younger industry. There were no official alternatives to the government-run BBC radio until legal commercial broadcasting began in 1973. But that was from several hundred miles away and it was dreadful quality and you could hardly hear it.