Students develop an understanding of the basic elements of radio station operation Students demonstrate the ability to perform on air and to carry out an executive job at the radio station. This course teaches the basic skills needed to write advertising copy that sells products and services. Students develop the basic techniques of writing creative commercials that reach a target audience. They also develop an understanding of the production techniques that help to get the message across. Through a series of lectures, students learn about management structures in Canadian radio stations, regulatory agencies and industry associations and the influence they have on radio programming.
Students also identify corporate ownership patterns in Canadian broadcasting.
This intermediate course helps students develop their creative writing. Students listen to examples of good writing on radio and produce short radio scripts and longer dramas. As students gain more production skills, students are introduced to advanced commercial production and a weekly series of current affairs programs. Students rotate through all of the production and on air staff positions. These weekly exercises develop an awareness of the importance of working in groups, working to a deadline and what's involved in putting a quality product on the air.