The Internet can be a very flat, cold world. So make sure the style of writing adds personality and individuality to the website text. In a corporate culture this can be darn near impossible. A Clear Focus Part of making your business or product distinctive is narrowing. Many online businesses try to be everything to everybody and fail because they are seen as just being part of the crowd.
Smaller companies have an easier job of differentiating themselves.
Often the Unique Selling Proposition can be a geographic focus combined with a specialty. For example, a dry cleaner in Portland, Maine, that specializes in cleaning suede better than anyone else in the city. Or a recording company that markets New Orleans jazz. Find your company's Unique Selling Proposition, and incorporate that into your website to make it stand out from the crowd. We at the Editorial Team would like to thank all our readers for reading WebProNews.