What if it was called a Cheese instead of a Car. Our words have no meaning, only the meaning that WE created for them. To truly share a simple idea fully, language is a horribly ineffective means of communication. No word or series of words can ever fully communicate a thought. We have an idea of what a word means, but the listener may have a completely different definition of your words.
Words are empty.
Usually in life we have a normal consciousness, where we focus on the many things in the room, identifying them by name, remembering our preconceptions of them, and thinking a thousand thoughts on what they are and remind us of. This is a horribly cluttered way of being, and prevents us from observing the room as it really is. Through meditation, mindfulness, and the concepts above, we can develop a deeper form of consciousness. First, we can develop a powerful form of concentrated consciousness. Again, we don't think about what it is, but only use all of our mind to perceive it.