Everyone is searching for that competitive edge-that special something that will make you stand out from the rest. IP often provides the leverage needed for successful companies to stay ahead of the pack. That makes protecting your IP essential. Building effective strategies around your IP will give your business a major, sustainable market advantage. IP is as important to commercial success as business, marketing and financial plans.
Smart businesses place their IP alongside other assets on the company balance sheet.
Do not forfeit ownership of your IP rights , in Australia or in potential overseas markets, through hasty, ill-informed decisions. Kambrook is one company that learned this lesson the hard way. Creating it, increasing it, keeping it. In IP strategies for your business , we give you the basic steps to begin building your IP strategies - and thereby begin the process of growing your business wealth. Learn from the experiences of others who have 'trodden the path'.