Work cooperatively to complete the project. Introduce the project by passing out a brochure containing information concerning what the project entails, due dates, and an assessment rubric. Divide students into groups of 3 or 4. They are to brainstorm and decide on a new product to sale to a target audience that the teacher has determined. After determining the project, the students design and draw the new product in a graphics program such as MS Draw or Paintbrush.
Teacher leads a discussion on marketing and media literacy.
After discussion, the students will research and create a report on how they plan to market their product. The report should include items such as who the target audience is, subliminal messages that will be sent through their advertising, comparison between their product and a similar one and how it has been marketed. The students may include any other information that they deem important for the successful sale of their product. Teacher leads students through the creation of flyers, brochures, business cards, and logo graphics. The students will then create their own flyer, brochure, and business cards to be posted and passed out at the New Product Fair.