Keep me logged in until I sign out. Elizabeth Lampert Copyright 2000, Elizabeth Lampert. Most reporters conduct interviews in a similar manner, which provides you with the opportunity to create a general approach to working with them.
Timing is everything.
Always return a reporter's call promptly. You must call the reporter before their deadline. Daily publications may need to get in touch with you within a matter of hours, and even more likely, minutes. If you are not able to meet their deadline, you will not be quoted in their story, and it is unlikely that the reporter will call you again. If you make an extra effort to contact a reporter quickly, the reporter will remember you and is likely to think of you the next time that they need a quote or leads.