Supima had provided funding for the program designed to develop new and improved seed varieties. Revenues from the seed division also was used to help finance ginning research and improved production practices. The offices of president and executive vice president are full-time staff positions. The Supima Association is in daily contact with domestic and overseas spinning mills, apparel and textile manufacturers, and retailers as an integral part of its promotional program, designed to keep Supima users informed of the availability of American Pima cotton and the ongoing programs involving Supima applications. An office is staffed in New York to facilitate personal contacts with U.S. textile mills, apparel manufacturers, retail executives, industry leaders and creative designers.
Staff builds and fosters working relationships with mills and manufacturers around the world.
A number of top textile and apparel companies use the Supima registered trademark on their products as a recognized symbol of superior quality. The mark is closely controlled to ensure it is used only on the finest quality products and sold in the best retail markets and retailers. A close and active relationship with foreign customers is another important aspect of the Association's promotional agenda. Each year Supima sends staff members and Pima growers overseas to discuss individual concerns and needs with the various mills, cotton merchants and textile industry associations. The Supima Association also hosts visits by numerous foreign guests interested in observing firsthand how a crop is maturing.