Self improvement is a desire that is shared by all.
To alter a trait that is undesirable or strengthen a trait that is most desirable can be a tedious, tiring and sometimes overwhelming task. The facts remain the same. To change you must first have the desire, second you must put conscious effort into play to override unconscious feelings and third you must stay on pattern long enough to establish the new habits. The percentage of people that can stick to such a rigid schedule is extremely low. With hypnosis you learn to bypass critical conscious analyzing and you gain the self-control needed for your own personal improvement.