Include deadline dates and attendance limitations, where applicable. Include the name, address and phone of a contact person. Use quotes for subjective descriptions. PIO prepares news releases for divisions, other committees, and their sections on request of the division's executive director. A release is only as good as its sources.
Simple language is better.
More is not always better. Media contacts If a reporter calls you, the following may be useful. Find out the name of the publication or network. Ask what the story is about, the reporter's angle, and when the deadline is. If you do not feel qualified to address the question or are uncomfortable with the approach, say so.