D. Goals and Objectives of the Course Students will be able to understand the basic principles of visual communication and the integration of visual elements into typographical communications media. Students will have a basic understanding of how computers work, the impacts of computers on graphic design and publication production and the theoretical implications of the computer revolution. Students will understand how to produce a professional graphic product using computer aided design programs and to intelligently select among the many tools available to professionals in the field. E. Assessment Measures Quizzes are held on readings in the design texts. A mid-term and final exam test primarily for understanding of lecture materials.
Students also select one major project.
Grades are based on quantitative criteria, such as accuracy of execution and attention to detail, and such qualitative criteria as general concept, scope of work, and visual coherence and impact.