Webmasters can easily measure the number of visitors who download software or place an order.
In this article, we'll look at how a browsing agent can be used to automate the testing of a site's usability. At the top of the list were content, ease of use, quick downloading, and frequent updates. The top characteristic, quality of content, is inherently subjective, but download speed and frequency of updates can be measured in an automated fashion. A new approach now seeks to bring objectivity to the evaluation of Web-site browsing experience and usability. Until recently, measuring ease of use was the sole domain of specialists.