Juno reports that approximately 3 million subscribers use the free service, but these users are subject to a hierarchy of connection priority, with billable customers ranking higher on the access totem pole during peak usage hours. It's the value-added services that you'll pay for. Winfire also offers several speed-upgrade packages. Once surfers get a taste of the faster speed, says Steinberg, they usually upgrade to a monthly fee package. Giving away service, she says, is not the way to pay the bills.
Someone has to pay.