Concurrent or previous enrollment in ISC 311 and ISC 321 or consent of instructor. The course will be practical rather than theoretical in nature. Concurrent or previous enrollment in ISC 311 and ISC 321, or consent of instructor. Strategic writing tasks include writing of position papers, speech writing, and writing for brochures, media releases, letters and newsletters. Societal impact and ethical considerations are examined across all writing tasks.
Students refine their ability to meet strategic goals through creative message executions.
Media options and their impact on message structure and preparation are explored more fully. Presentation skills stressed. Portfolio preparation and review. This course is designed to reinforce and expand the knowledge learned in the introductory public relations course, ISC 341. The course will provide students with an opportunity to apply public relations principles and approaches to institutional experiences.