An examination of the processes and techniques of writing and editing specialized communication. Focus on libel, invasion of privacy, shield laws, access to information, copyright, and the special restrictions on broadcasting and advertising. Emphasis on making ethical decisions beyond the scope of law. Subject matter will change each semester and may be taken more than once. Students explore advertising principles and theories as they relate to media, markets, and audiences.
Students study advertising campaigns, do copy writing and layout.
Critical analysis of advertising and public relations campaigns and cases, with an emphasis on planning, execution and evaluating successful campaigns. Must be approved by a supervising faculty member. Guidelines may be obtained from the Communication Department. A total of 6 hours of internship credit may be earned within the department. Art 101 Desktop Publishing Counts as credit for Mass Communication majors.