Free Microsoft Office XP Receive a FREE 30-day trial including Microsoft Outlook 2000 and Microsoft Office XP including Word, Excel and Powerpoint. Radio An effective medium if the listener doesn't have to write down your information to remember it. Works well with large events and broad-audience demographics. Most effective when ads are repeated over and over. Stations are priced by their Arbitron ratings, and rates are always negotiable.
Stations cater to specific audiences, usually grouped by age.
If you need a general audience and have more than one or two locations around town, this medium may be ideal. Radio stations may even write your ad and produce it for you. Since it has quick response, it's easy to test. Works well with immediate sales. Tough to benchmark results.