Due to technical restrictions navigation through the web is a slow and tedious process and many potential customers will not wait through a download to find out if the product was worth the wait. Flexiblity Messages can be changed frequently to keep information fresh and exciting to consumers. Perception Many users still resent any and all forms of advertising on the web. Tracking Counters and java technology allow businesses to measure exactly how and from where consumers saw a message and how they responded. Uncertainty Despite the recent attention, the internet is still an unproven media.
Users are in the minority and their purchasing behavior is still largely unknown.
At this time few studies can clearly demonstrate the effectiveness of on-line marketing, though success stories continue to compile at a growing rate. HERE if you are viewing this page without the navigational frame appearing on the left side.