Even if you are sleeping, in a meeting, eating, or going to a movie, it'll answer prospects for you right away. You get one initial shot at a first impression, be sure it's the one you want to make. At the end of each and every e-mail you send out, don't miss the opportunity to promote your company and website. However, something catchy that succinctly explains what you do is much more memorable and likely to get someone's attention. These are used by editors and producers to find guests for their shows.
Some sites charge a fee, but some are free.
The free sites obviously get fewer visitors, but it is still of value to post your release there. Mailing lists provide a great way of maintaining contact with your potential clients - at the end of each email will be a link to your website, thank them and encourag them to visit again. Be sure to track all of the visitors to your site to find out who's coming and what interests them. Head off Flame Wars Disgruntled customers and employees may air their greivances with your company on the internet in front an audience of billions in a matter of seconds. You can set up news filters that will monitor what is said about your company on the net so that you can immediately go to the area and begin some crisis communications.