Benefits of registration on the Principal Register include prima facie evidence of the validity of the mark, registrant's exclusive right to use the registered mark, and registrant's ownership of the mark. These benefits are not afforded to marks entered on the Supplemental Register, which is reserved for descriptive marks without secondary meaning. However registering the mark on the Supplemental Register provides notice to interested parties of the owner's claim to rights, may deter others from adopting and using the mark, and provides a basis for registering the mark in many foreign countries. The rules are simple. The principal point is that a trademark must always be identified as such, and distinguished from the mere name of a product.
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