I refer to notes from this course or think back over concepts we discussed on a daily basis. The success I have had on behalf of my organization has been a direct result of skills acquired in this class. Dilip Gaonkar Using rhetorical theory to critique communications intended to influence an audience, students analyze advertising campaigns, editorials, and corporate communications. This course draws on the larger societal and global impact of rhetoric and provides students with the necessary conceptual and analytical bases for assessing the sources of influence in organizational and social messages. This class taught me to listen for what is not said.
Silence holds powerful clues about an organization's strategy.
When a message seems vague, it is probably meant to be, and that tells you something. This course examines the management of change, specifically negotiation, problem solving, and interpersonal influence. Of central concern are conflict-resolution strategies and skills. I used principles learned here to negotiate a multimillion dollar strategic alliance. I plotted strategy and executed it with greater confidence because of this class.