Kathleen Stathis, of Maywood, and Maria Krupin, of Monroe, N.Y., were recognized for their business analysis and recommendations for the Electric Launch Company, Inc., a New York-based company that builds electric motorboats and drives for pleasure boats and sailboats. The students, who graduated from NJIT s School of Management in the spring of 1997 with M.S. in Management degrees, prepared the field case study as part of their course in entrepreneurial strategy. The course provides students with an understanding of the decisions that guide the overall operations of an entrepreneurial business organization and how the company interacts with markets, competitors and suppliers.
Students participate in classroom instruction and conduct case analysis of small firms.
NJIT s field case projects serve clients who own or operate local businesses. Supervised by NJIT faculty, the field cases provide students with opportunities to help make lasting improvements in their client s business operations. As a result, students learn about business, gain a sense of achievement and earn respect. Field cases culminate in a final written report that is delivered to the client. The Small Business Institute Directors Association competition was open to any college or university conducting field cases.