It is a major bargaining chip within the conference because the bowl is tied to us geographically. People know the bowl is going to stay with whomever SJSU is the same way other bowls in the country are. So there are a lot of plusses for the Classic, and we're sure already that we can make it happen this December. We're busy finalizing things. That means we'll get one of the best teams in the country.
Success breeds success.
If you get a high-profile team in there, you'll fill the stadium, TV ratings will be good and it'll be easier the next year. So we're trying really hard to make this first year really good, so it will snowball. We have a five-year contract with FOXSports, and there's a lot of excitement around the country. Just the whole concept of Silicon Valley excites people anyway. The thought of a Silicon Valley Classic has gotten a lot of press.