How Internet Advertising Works Internet advertising is very to similar to TV and radio advertising. The programs are offered as a free service, but the advertising pays the expenses. The same is true of Internet advertising. The information is free, with the costs defrayed by advertising.
Shows viewed by a large audience receive more revenue than less popular shows.
The same is true of the Internet. Sites browsed by a large number of people receive a greater amount in revenue. Dull, poorly visited sites receive little revenue. A major advantage of Internet advertising is the ability to attract a specific target audience. This advantage is limited or nonexistent in other forms of media advertisement.