Use clear specific titles . Have clear specific headings and anchors in the web pages. State the purpose of your page clearly and concisely in the first few sentences of your web page . Interlink your pages as a complete site and make relevant links to other sites if appropriate. Use metatags that use keywords and description synonyms, NOT the same words that are already in the body of the web pages.
Specific words are better than general.
Some search engines ignore meta tags so follow steps 1-4 as your priority. Database driven web pages, dynamic non-static pages and multimedia files are not generally indexed in search engines so consider more accessible alternatives if you wish to provide your materials in this way. Passworded systems and intranets are also not indexed. See reference 1 for more information. These tags are invisible in the displayed page because they appear in the HEAD section of the document rather than the BODY of the page.