Helps participants understand both themselves and those they manage. Techniques for making group decisions and resolving internal team conflicts, as well as negotiating effectively with outside parties. Applications include technology assessments, outsourcing decisions, project bidding, and contract negotiations. Develops knowledge of the status of the IT industry and its companies and segments. Students analyze IT companies using Porter's Five Forces Model, examine industry segments, and create an electronic database with their findings and analysis.
Teams undertake a strategic evaluation and plan for IT-driven business initiatives.
Proposal development, bidding, legal issues of contracts and agreements, formation of commercial partnerships, and new business development. Methods and practices for conducting client need assessment and managing deviations of scope. Application of the principles of marketing information systems and technology to internal and external customers. Explores best practices in the IT industry. Students analyze practices in terms of gaining competitive advantage in an industry where the scarcity economic model for products no longer applies.