It is designed to help students integrate and apply their business and economic knowledge and techniques into real-world business cases. The major responsibility of students in this course is to make objective business policy decisions and to justify them through oral and written communication. To achieve this end, students should be familiar with a variety of concepts and principles and learn to apply and implement them into the current state of business conditions. Upon successfully accomplishing the course, students should be able to demonstrate their skills by developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies. Methodology Lectures and active student learning through application of concepts to business policy cases are the key ingredient of the class.
Special attention is given to the integration of business concepts.
The second part concentrates on an analysis of business policy cases. The cases will be sequenced in order of increasing complexity, rather than by topic in order to allow students to gain expertise in case analysis as the complexity of issues and size of firm increases. Before each class, students must read the assigned chapters and finish related exercises so as to be an active participant in every class. The instructor will facilitate discussion by asking questions and encouraging student interaction regarding ideas, analyses, and recommendations. In addition, students are encouraged to organize study teams to meet regularly as a key ingredient of active learning.