The heartland region consists of Illinois, Wisconsin, Minnesota, Iowa, Nebraska, North and South Dakota. Its purpose is to help educate states MRO officers and members how to work with and be leaders in the political arena. The seminar also brings together the various states MROs to encourage discussion on political issues pertaining to Motorcycle rights. These discussion provide insights to those states fighting those issues in their legislatures and gives them fresh ideas and the motivation to deal with them. Heartland S.T.E.A.M. takes place in the spring.
Timing is determined by a general consensus of the attending state coordinators and directors.
Each year a different state takes its turn hosting the seminar. The states are asked to each teach a workshop if possible. The seminar is open to all motorcyclists but there is a charge for attending the workshops, which covers the cost of the banquet and a charge for the hotel rooms. Hotel room reservations are to be made at the host hotel. Information for the seminar can be obtained from the MRF office in Washington, D.C. or from the hosting state.