Currently, integrating syndicated POS data with cost, shipment or panel data is very difficult. Given typical time constraints, often it is never even attempted. However, many of the conclusions derived from single source analysis should rightfully be held in check by correlating data from other sources. Increase data usage. Most Category Managers realize that only a fraction of the data available to them is ever considered in their analysis because their software technology and techniques aren't advanced enough to handle more.
Templates simply repeat the analysis that was thought relevant in years past.
They lack the flexibility and depth to explore market changes and new analytical techniques. As such, templates are the biggest impediment to real business performance gains from Category Management and the most significant threat to the creativity and foresight of analytical experts, like you, who should be inventing the cutting-edge analytical methods of tomorrow. Span the chasm between data analysis and presentation technologies. Today, Category Management analysis is completed first. The results are then transferred to a static computer-based presentation in Microsoft PowerPoint or Lotus Freelance.