Regardless, you should plan on having at least some kind of web page for your game. It will serve as a marketing tool, as well as a place to refer potential customers, team members, investors and publishers. Other Marketing You will need to send out press releases and review copies. You will need an attractive web banner to draw users to your site from other sites. You may want to design advertising for magazines or newsletters.
Some authors even have brochures.
Be clever, and do what you can on a low budget. Admit it, you did a few fast blits and you thought you were well on your way to being a game developer. Well study this list again. There is a long way to go between making a game engine and making a game. But don't get discouraged.