Inc. Let's say your company has a Web site. Let's say your company's Web site has been in existence since 1997. Along the way you have updated your site, refining the navigation, changing graphics and photos. Rather than making wholesale changes every 3 or 4 years, it is more cost effective to plan smaller upgrades on an annual or semi-annual basis.
Technology upgrades change the Internet at a lightning pace.
This includes everything from the parameters that help your company penetrate the search engines to options for rich media and permission email marketing. By changing your Web site a little at a time, you never get far behind the advances technology has to offer. Build the Flash site as a stand-alone experience while keeping it linked to useful portions of the current HTML site. This is especially effective when your current HTML site has information gathering forms that you want to continue to utilize. You can link directly to the form from the Flash navigation, opening a new window so the user can fill in the form while not losing the Flash navigation window.