But even those who know nothing about such matters will respond to the site's visual appeal. It is clean and easy to read. Its navigation is clear. Its color palette is subtle. In a word, simple.
Simplicity can be incredibly dynamic.
Kaliber's front page condenses an extraordinary amount of information and navigation into a freshly designed surface that is easy to navigate. And the page rewards the viewer with animated surprises under almost every link. Simplicity is not a simple subject. No matter how complicated your technical problems may be, remember to keep it simple. Apart , group leader of The Web Standards Project , and founder of Happy Cog Productions .