The Family Education Network, for instance, publishes a lot of content for parents and links to high schools. Affiliate deals are a little easier. That should be a no-brainer to most site owners. The affiliate model can be more elaborate. LinkShare, for instance, allows you to get paid by retailers on the Web based on any behavior that retailers think is of value, from sending traffic to their site, to ad clickthroughs, to transactions.
Some publishers probably can rearrange their offerings to attract new customers.
Take Billboard Magazine, for instance, the creator of The Top 40 popular-music charts. Billboard has taken The Top 10, and made it freely available to a wide range of sites. It has hooked up with CDnow. Billboard gets commissions from sales that CDnow makes based on prompts from the chart. Billboard also has arrangements with ticket sellers such as Ticketmaster to link the top recording stars with their concert schedules, and customize them for local online-newspaper sites and city guides like those produced by AOL's Digital City.