OMS Online Marketing Tips Online Marketing is sometimes confused with the act of putting up a web site and waiting for people to come by. This thinking will always result in disappointment unless your web site is followed up with a full online and offline marketing effort. This partial list of marketing tips is provided to help new and prospective online customers gain greater insight to the range of strategies necessary for a successful online marketing campaigns. Keep a tight reign on graphic sizes and overall download time.
Users quickly exit a large graphically bloated site.
Reduce Distractions Beware of complex background graphics, blinking text or poorly contrasting text vs background colors. Let your message come through loud and clear. If possible offer educational information about your field and a page dedicated to related web links that complement your web site. These strategies give users another reason to come to your site and re-visit. The first page of your site should be little more than your splash graphic, navigational controls and concise mission statement.