Idea generation, prototype building, and commercial production. Case studies analyzed. Examination of advertising from a critical, managerial perspective. Focus on positioning, campaign planning, including media strategy, message strategy, and theoretical backgrounds of persuasion. Directed study supervised by an individual faculty member and approved by the director of the M.B.A. program.
Topics vary from term to term.
Consult the director of the M.B.A. program for specific content each term. Students may enroll in more than one special topics course.