Selection and evaluation of a specific business concept. Research into industry trends, competition, the target market, and marketing strategies. The final business plan is presented in both a written document and an oral presentation. MKTG 362 International Marketing Strategies Case studies of best strategies for dealing with various foreign markets. Recognition of social and cultural differences as essential elements in developing effective ways to market products abroad.
Students develop and evaluate market plans.
Modern marketing in age of free trade imperatives. MKTG 386 Consumer Behavior Relevant behavioral science concepts useful in providing framework for analysis of consumer behavior, thus enabling practitioner to make informed marketing decisions. MKTG 395 Independent Study in Marketing Students work under direction of Marketing Department faculty member on projects selected by student and approved by supervising faculty member, department chairperson, and college dean.