You are so close to your creation, so much a part of it, you find it impossible to step back and see it all objectively. The solution is to find someone who . . . Is N ot emotionally involved with your creation Can accurately evaluate each site element. The elements working effectively Those that need enhancement Some, if any, that must go By enhancing elements as possible, site performance improves. By replacing weak or ineffective elements, site performance takes off.
Sales improve correspondingly.
Pitfalls need to be defined. You can then channel resources saved into more productive endeavors. You need to know what options will work best for you, and why they will. Given the facts, . . . You won't waste time spinning your wheels with untested ideas or theories.