Chapter 5 looks at several ways to organize the message, steps in composing it, and suggests ways to design it for best impact. Note the suggestions on ethics and the types of evidence that one can use in a written document. Note especially the discussion of deductive and inductive as well as direct versus indirect organizational patterns. These will be important when we begin to study business letters and reports. Business communication often strongly emphasizes effective document design and relies on it to do some, even much of the work for the writer.
Some people assume that the first draft of a message is a satisfactory final message.
Messages have a way of improving over time. The suggestions given here will help you to develop skills that will help improve messages. Style Chapter 6 also explores writing style. A good maxim to remember is to write to express rather than impress. In terms of your later business career, this chapter's material is important.