Students broaden their expertise in operating cameras, microphones and editing equipment. Students also develop skills in pre- production planning, writing, lighting, directing and post production. Students learn how to write sentences, numbers, attributions, titles, etc. for broadcast. Students apply newly learned skills through writing, re- writing and broadcast. The course explores techniques of creative media advertising.
Students do practical work in copywriting, ad design, layout, and campaign strategy.
International Communications Seminar A travel course to major international centers of the communications industry. Students visit broadcast facilities, newspaper and magazine offices and advertising agencies in Europe and elsewhere to compare their practices with those in the United States. Through textual, visual and other analysis, students learn how to interpret communication messages, and to write about them critically.