This course explores and defines the relationships of the external customer. It is the purpose of this course to show that there are practical and cost-effective methods that can be used in business relationship management through the use of qualitative and quantitative techniques. It will also show how these same qualitative and quantitative techniques can be applied for use within other areas of marketing and management. CIS 120, MART 110, MART 111, MART 112, MART 113 and MART 114. MART 121 Marketing Applications 2 credits.
Students develop and analyze marketing strategies through case analysis and computer simulations.
CIS 120, MART 110, MART 111, MART 112, MART 113, and MART 114. Promotion Concepts 3 credits. MART 110, MART 111, MART 112, MART 113 and MART 114. MART 240 Professional Selling 3 credits. This course provides the methods and principles of effective salesmanship.