Afterward, Bryant Gumble will host a one-hour special with all 16 survivors on the show. Big event advertising, like the Super Bowl, World Series, or the final episode of a hit series, does not come along often during the year. They are getting more than half of what they would normally get. This is more than a successful show. Officials from several companies, including Reebok, Visa and Target and Pontiac, all of which will run ads tomorrow night, said their companies do not comment on advertising plans.
Talks continue, despite the contract expiring yesterday at midnight.
The advertising frenzy that takes place every year at this time, when networks trot out new programs for the following season and advertisers try to buy blocks at better prices, has heightened with the threat of a writers strike, according to Ad Week s Feuer. If there is a writers strike, advertisers worry about when they will get a chance to showcase their products in a well-watched event. Who knows when a big event opportunity is going to present itself in the next year in television.