Our site is not a replacement for the magazine but rather an enhancement that provides readers the opportunity to interact with the editorial and with other visitors. The number of visits yields roughly 90,000 page views per day, which translates to approximately 15 page views per visitor. While we cater to men, women actually make up a small percentage of our audience. The Men's Health magazine has 300,000 female subscribers. It's surprising, since our content is uni-sexed.
Women are also curious to learn how men dissect their lives.
Marketing the site URL within the print version of Men's Health. Massive public relations effort from Rodale Corporate 3. Paid links via banner purchases on content sites 4. Unpaid links and alliances through the Net. Currently there are roughly 50 to 60 sites that have linked to us.