Sometimes they know for whom they are looking, sometimes not. I trust you know for whom you are looking, but our world is filled with people who are looking for something, but do not know what they are looking for. A truth especially in focus during this holiday season. Some are also seeking to hide from Jesus, other Christians, the church. Not wanting to be known, to be found.
Some people look because it is good to be looking, or because they know the scriptures.
He thought Theophilus would be looking. Wise men were looking, Matt. Some people look for Jesus to prove him wrong, to test him, even to kill him. Some people look because of concern for things spiritual Lk 24, text Conclusion Good news of gospel is not that we may seek God, although we may and he may be found. He has revealed himself.