Promotion is used to move the target market from one phase to another to finally purchase. The offer needs to be identified before you begin any promoting. One mistake that can be made is to create a promotional advertisement and not tell the customer what to do. Measuring Response Testing different offers, advertisements, direct mail letters, lists, and promotion techniques can tell you what method is most effective. There is a trade-off.
Testing is expensive.
You need different versions of promotions, which raises production expense. You need to track the results, which takes time. But the information you gather could help you reduce wasteful, ineffective spending in the future. If you decide to test, make sure you have a method for measuring response. You can do this by first asking the customer where they heard about you when taking the order, if it is a telephone order.