Keep copies at your place of business for customers to take with them. Show them that you value their business by going the extra mile. By joining professional organizations, clubs or community groups, you are showing your customers and colleagues that you are one of them and that you are interested in bettering your community. List your memberships in your newsletter to let people know about your involvement. Consider speaking at schools, Rotary clubs or anywhere else you can interact with members of the community.
Sponsorships are an excellent way to give back to the community.
They can be as modest as purchasing baseball caps for the neighborhood little league team or as generous as creating a college scholarship in your business' name. By giving your business card to new contacts and speaking about the services or products your business provides, you are marketing your business at no cost. Keep it light, but don't be afraid to chat about what you do.