Pick Your Keywords Strategically. Each page in your web site will have different strategic keywords that reflect the page's content. Your strategic keywords should always be at least two or more words long. Pick phrases of two or more words, and you'll have a better shot at success. Begin each word in your keywords list with an initial capital letter.
Some search engines favor initial cap.
For instance, a search for 'Colorado' produces many more results than 'colorado', and all with 'Colorado' are in both lists. Try to use as many of your keywords as possible in your opening few sentences. For optimized results, use different keyword patterns and titles for ALL of the major pages in your site, and register each individual page URL to the search engine. This will greatly increase your chances of being found. As a result, it is important to have the most common words appear at the top and throughout the text on your page.