Northern California retailers offered a sweepstakes and ran three weeks of advertising features. In South Dakota, a Super Bowl pork BBQ event promotion included Johnsonville Sausage and Kendall-Jackson wines. A grocer s Johnsonville Sausage orders were double their normal volume. Easter promotions are being planned with retailers, restaurants and foodservice. Market Summary from Glenn Grimes, University of Missouri Ag.
Supplies are adequate to meet demand now.
The market has an interesting feel to it now. Apparently the higher hog prices this week are due to a weather market. There may be speculation that Europe s problems with hoof and mouth disease and mad cow disease could lead to more U.S. exports. If there was a hoof and mouth disease outbreak in Denmark, then there would be a big export market opportunity. The second monthly USDA hogs and pigs report was not good news because it indicates we continue to expand production.