You've asked the right questions. Questions that could lead to a competitive advantage. Your company is counting on you. The opportunity is fleeting.
Timing is everything.
You wait on your database. There is a way to end the wait. Your goal is to spend your marketing dollars wisely and improve company profitability. Unfortunately, data analysis queries against large marketing databases and householding or enhancement data are often slow. But they don't help you gain insight into your customers and discover new markets.