It is on an island, Santa Catalina just off the Pacific Coast. It was named in 1602 by the Spanish explorer, Sebastian Vizcaino. It was used by various peoples as a base for hunting sea otters. In 1863, the town experienced a small gold rush. In 1919, William Wrigley, Jr., the then owner of the Chicago Cubs and chewing gum magnate, purchased the island and established a conservation program for the island that still exists today.
Tourism is the only source of income for the city.
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