Contact Rosie Herron, Post Office Box 849, Jackson, Mississippi 39205. Working through the local press. Send regular news releases to area newspapers and radio and television stations. Consider hiring a freelance writer to develop articles for submission to regional newspapers. The Public Relations Office of the Mississippi Division of Tourism Development can assist you in this endeavor.
Some newspapers have a weekly calendar and tourism section that lists the area's accommodations.
Some regional and local papers may wish to do a human-interest feature about your facility, which will provide free local publicity. Contacting companies and manufacturing plants in your area to make them aware that you are in business and can provide quality accommodations for incoming business travelers. Cooperating with area businesses. Call on local business people, especially restaurant managers, plant managers, personnel directors, stores, purchasing agents, real estate salespeople, gas stations and convenience stores. See if they will stock your brochures, as well.