Basically whole family should sit together and watch TV without being embarrassed. I wanted to consolidate the existing DD viewership and then expand. DD Metro was like an unwanted guest in the house. People had a mental block when it came to the channel. Raveena Raj Kohli, CEO HFCL-Nine in Businessworld February 2001.
Television today needs to be compartmentalised so that it can satisfy a variety of customers.
I want to tap the entire market, so that there is optimum utilization of our resources. This way we will have multiple streams of earnings.