When Breen first began working on the site in January, he wanted to supply paper, pencils, books and other educational materials to children in developing countries. The site launched in June. A half-cent is the equivalent of a quarter of a cup of cooked rice, maize or wheat. Four sponsors translates to one cup of donated food. Eight sponsors yields two cups, and so on.
Sponsors change on a regular basis.
Money from sponsors is given to the United Nations World Food Programme, which is responsible for buying and distributing the food to the needy. The extraordinary growth of The Hunger Site has shown us the potential of the Internet in the fight against hunger. We're using the money to fund school feeding and mother-child health projects, initially in Bangladesh, Nepal, Burkina Faso and Ethiopia. The WFP is using the money generated by the Hunger Site to fund school feeding and mother-child health projects in Ethiopia as well as Bangladesh, Nepal and Burkina Faso. A powerful element of the Hunger Site home page is the World Hunger Map.