As thousands of businesses jump on the e-commerce bandwagon, few will experience the success they anticipate. Even fewer will successfully implement the strategic business direction that long-term success in cyberspace will require. As such it is subject to the same management, marketing and financial foundations upon which successful businesses have always been built.
Technology is the answer.
Technology may be part of the answer, but the bottom line is that e-business is about business. E-business must be developed within the larger context. Research has proved that the majority of the business world's most heralded bandwagons did not achieve significant, sustained returns on investment. It was not because these interventions failed to address real needs or because implementation was lacking. More often it was because the endeavors lacked a strategic context and were, all too often, not about business.