Sometimes organizations such as a convention bureau make room for you on their Web sites. Every month we get a report of the top viewed sites on our Web page. Other sites list specific industries. Another valuable tool is e-mailing coupons or newsletters to customers. Mike Gramza, marketing manager of Triton Technologies Inc. in Grand Rapids, said another low-cost option is free personal Web space through an Internet service provider.
Triton has local numbers in Detroit, and customers get an extension of Triton s Web address.
If a business decides to build a Web site, prices vary wildly. A Web site is by no means automatic business, however, Atwood said. I tell people that if you don t have a strategy for at least getting found, don t bother. And ask the designer where their clients rank on major search engines based on key search phrases. If building your own site, make sure it s laid out well, all links work and menus pull down quickly.