Students are encouraged to participate in intercollegiate debate and other forensic activities to sharpen their analytical and practical skills. International students are encouraged to enroll in this class if they are interested in accent reduction. This course teaches the student about media research, planning, and buying. Target market analysis, research tools, media and vehicle analysis, buying techniques, negotiation, and computer applications are the areas of concentration in the course. Students are introduced to the research process, from problem definition to survey design, sampling, data analysis, and interpretation of results.
Students participate in a research project or application.