The Southwestern Company has been training students to sell for well over a century, and our experience has shown that studying hard in Sales School, being coachable, and having a willingness to work hard are far more important than previous sales experience. Most of a student's success is based on the number of presentations they make to potential customers. Statistics show that students who make 30 presentations a day do very well. This requires real dedication, but the rewards are great. However, about seven out of every ten students in our program do finish.
Students gain from the program in proportion to their efforts.
Under the provisions of the Agreement, students can order product from the Company at a wholesale cost. Students do not have to agree to buy a certain number of books or CD-ROMs, or meet any sales quotas. Students are asked to sign the Dealer Agreement so the Company can project the number of students expected in Sales School. More importantly, they can return any books or CD-ROMs they do not deliver, provided they are in good condition. The Letter of Credit is a recommendation, as well as a limited guarantee on behalf of the dealer.