Market evaluation, research and segmentation. Behavior of consumer and organizational buyers. Product research, development, and management. Planning and decision making for product distribution, promotion and pricing. The course focuses on selected topics in Business.
Topics vary, and course theme and content change to reflect new topics.
Because the course varies in content, it is repeatable for credit for different topics. Individual topics are listed in the quarterly class schedules. 1-5 Credits Opportunity to plan, organize and complete special projects approved by the department.