And local news is extremely important, because that's the one thing, at least for right now, that cable and those other sources can't offer. And people will always want to know what's going on in their community. That's why it's important to make sure your news is tied into what the community listens for. Basically, the proof is in the ratings, people have responded well to it. I know that when I go out in the community, people give me and our other staff a lot of positive feedback on our news product.
Some people like it because they can go to bed earlier.
But it just comes down to the product and the people who contribute to that product. It's too difficult to say. We deal with everything from annual buying to someone who calls and has to get into the next night's newscast. It fluctuates so much that it's not really something I can give you a handle on. All I can say is that it's an extremely good value.