Fragrance preferences are constantly changing.
Trends evolve from a myriad of sources.
Fine fragrance directions influence personal care products and home fragrances. These, in turn, influence cleaning products, and so on. Fashion, color, economic conditions, etc., all can be the source of a new fragrance idea that takes hold. Belle-Aire researches and documents all these phenomena. We translate the information into our fragrances and offer our insight to customers for help in product development.