Crew Members of the Sailing Vessel find themselves naturally at the mercy of the rest of their shipmates. To them, systems define different functions, departments and divisions. Living Systems is about how all systems interact and integrate themselves into larger systems. So, each living thing is a system integrated into a larger system, which is integrated into an even larger system or environment. Crew Members of the Sailing Vessel are constantly aware of simultaneously interacting environments.
Strategy becomes the activity of reaching preestablished objectives and goals.
The major flaw in traditional strategic management, however, is that the original set of circumstances which existed at the point of creating the strategy must stay the same until the objective is reached. New Century Executives possess more savvy than fantasy. They know it is impossible to keep things the same while you move forward. They understand Natural Strategic Management, which relies on real-time raw data evaluated by the personal and collective experience and the gut hunches of the group. Planning is the function of moving forward while staying alert.