It was not the usual fast speed with which it was speeding down the inner city street, nor was it the hugeness of its size. But it was the sign on the side of the truck. But I was soon saddened by this commercial usage of religion. Sex and violence have been the main ploy of marketing and sales. Nowadays it is religion and spirituality.
Spirituality is in and it is everywhere.
The spirit-talk is today's biggest fad and the biggest commodity. Time magazine has found out that putting anything that has to do with religion and spirituality on the front cover boosts the sales by thirty per cent. Bookstores are stocked with a plethora of books on spiritual and self-improvement. Many of these books on spirituality attempt to suggest ways to improve ourselves and gain better control of our life situations by tapping in to the unconscious force within or the wisdom embedded deeply within ourselves. The psychic shows on TV are one of the most popular programs.