By tracking the way groups interact with the content on a daily basis, an accurate picture is painted of the audience's whereabouts. A statistical pattern emerges from this collected data, distinguishing general points of interest from issues that are closely followed by the viewers. This vital data increases the effectiveness of advertising and marketing campaigns. Clearly, these viewers are interested in general car news but are not as interested in the detailed specifics. While planning a future advertising campaign for this target group, it will be prudent to place an advertisement next to a car article but not wise to advertise in a car specialty publication.
User information is never personally identifiable.