Brand isn't completely dead yet. Reputation is still a variable in the equation for most of us. Sure, we're looking at enterprise software, particularly B2B software since it encompasses both network effects and traditional software switching costs. We're looking at Energy. But all of these are complicated and hard to evaluate.
Sustainable advantages are tough to isolate.
The writer broke his costly coffee habit cold turkey by having kids and eliminating his discretionary budget. For instance, we have sold portions of AOL and Amazon in the past, and those realized gains are included in our total returns for these stocks. Dividends have been added to the total return of the index. For a history of all transactions, please click here . The Motley Fool.