So it must also become an authorized reseller of all the major ISVs, including Microsoft. As anyone who has worked in the PC industry knows, getting the cooperation of the industry's major vendors is never an easy task. Peterson is hesitant to reveal specifics about agreements he has with vendors that say they plan to install his product as well as the exact software that will be available to DigitalSquare users. It's always best to have customers - to let your performance do the talking. He reasons that installing DigitalSquare is a winning situation for all concerned - users, ISVs and PC vendors.
Users get virtually instant access to software without having to install it.
They can use their mouse and keyboard to select the products they want to buy, enter their credit card information, then click a button to make the purchase. They do not have to pay the cost of distributing CD-ROMs, packaging or printed documentation, all substantial expenses. But the biggest winners are the hard drive and PC manufacturers, who will get the DigitalSquare software technology for free. Our software costs the PC manufacturer nothing. It's incremental profits for them.