Reporters love it when they see their stories make the top 10. It's a one-page report that explains things in plain language. It reinforces that online is a part of the operation. Offer surfing the Internet for fun and profit classes. This has mixed success.
Some people forget everything after they walk away.
Others just don't want to learn. Eventually I want to get them to be able to do it on their own. But for now it buys me a lot of goodwill. I also make lists of sites to go with their stories. Print it out and put it on bulletin boards.