We all have a say in what makes something a standard. It isn't something you can dictate. Size of the company is rarely important. The most vibrant and interesting standards have always come from nowhere. Perhaps this is because incubating standards can enjoy the quiet, perhaps they grow better and more healthily outside the mostly irrelevent politics that infect all large organizations.
Standards are very important in the software world.
That's what's driving the growth of the Internet. All that's happening on the net now, was technologically possible many years ago. We weren't waiting for software, we were waiting for standards. It reflects old unprocessed, unreleased anger we all carry around with us. Standard is an important word.