Pearson detailed what would be required to place spots on several cable channels prior to Easter, late August to October and six weeks before Christmas. It is expected that annual conferences and local churches would supplement the campaign by purchasing additional time and using radio and print ads. Awareness of The Episcopal Church jumped significantly following the showing of television ads in 14 cities, according to Pearson. In San Diego, for instance, where 30-second spots ran on 5 broadcast stations and 13 cable outlets, awareness of the church jumped from 19.1 to 39.2 percent of 400 respondents surveyed. The number of respondents inclined to visit an Episcopal Church jumped from 2.5 to 15.2 percent.
TV spots are one way to do that for a media culture.
Commissioners, after spending a major portion of their three-day meeting discussing the marginalized, authorized a study group of staff and members to explore the topic further and to propose at their next meeting a plan for how marginalized individuals can be helped to gain access to the media.