In other words, frugal with a view of the big picture. Cheap can be expensive. Savvy frugalists don't buy based on price, they invest based on value. They know that a quick, cheap solution may cost them more in the long run - when they'll be forced to make a replacement purchase or redo an action. The best frugal investments pay off over time.
Time is more valuable than money.
The most experienced frugal entrepreneurs know that time is their most valuable asset. Entrepreneurs who manage their days, weeks, and months best are the ones who get twice as much done in the same allotted time. Fortunately for us, they're also the ones who have shared their techniques in this book. Little things add up. While most frugal entrepreneurs aren't obsessed with micro-managing every penny of their business, they do sweat the details.