His daughter screamed in agony and ran out of the booth. She was still crying when she reached home, running to her mother. When I asked Fred why he did it all he could do is giggle like a school boy who just stole a Ho Ho from the corner store. He just wants to vote for the winner. So many of the horrors of history have been preceded by just that sentiment.
Theorists call it the A bandwagon effect.
When the media creates a perception of a winner, the masses follow, regardless of logic. Right brain tramples left brain. Nixon wins in 49 states. We all like a winner. Go out at night.