Basic terms, concepts, and contexts of communication are introduced. An introduction to basic statistical concepts and application in communication. Through lecture and computer labs, students will be exposed to statistical applications for advanced coursework in the major. The theoretical and practical concerns underlying procedures most commonly used in communication research.
Students wiil interpret findings of communication research and better understand research methods.
The course serves as preparation for advanced coursework in communication. Theories of Communication Discussion of the process of communication theory construction, inclding a survey of social science paradigms and major theories of communication. Nature and Impact of the Mass Media Examines the structure and functioning of various media industries from print to electronic communication. Explores factors that influence the creation and distribution of media messages, and considers the effects of media content on audiences and social institutions. Undergraduate Courses - Upper Division 106.