Other Businesses You may want to advertise in a business that compliments yours. Cooperative advertising usually benefits both businesses. Telephone Book Check with the phone company for the time of printing for the next book. Be sure to get your business name in the white pages. A listing in the Yellow Pages may also be helpful, especially for service businesses.
Some radio stations have local talk shows.
Call the directors to see if they are interested in discussing your home-based business. A purchased radio or television ad may be expensive, but it is worth looking into when tied into some news feature or special event. Local Organizations Joining local organizations provides a good opportunity to make valuable contacts. By participating in community activities, you increase the visibility of your business. Networking A network is a collection of acquaintances and business peers you depend on for information, services, support, and access.