The Center and the Periphery. The Coming of the Information-Intensive Century and Innovation in the Organization of the Firm, Honolulu Hawaii Dec.1998. Under journal review. Under journal review. . If you order from Amazon through this site, a percentage of the sale will be given to the Management of Technology Program at UC Berkeley.
Smart companies learn to use fads.
Stupid companies don't. Successful managers use fads as building blocks for organizational learning. While many managers will concede that American business was slow to answer, they believe its response was ultimately successful. Many of the quality models held up for admiration today are American firms like Hewlett-Packard and Federal Express. Many academics, however, dismiss the entire American quality movement as just another fad, though longer than most.