During September, I actively tried to get our URL into directories and search engines. Links to other sites. I try to keep the links to other sites in our web pages to a minimum. Point to them, and don't compete. Second, every link needs to be checked monthly.
Sites move, disappear, and mutate.
People are using many browsers to read Web pages, including lynx, a text-only browser. I test my web pages using 4 to 7 browsers on 6 different systems. So I still recommend involving someone who is prepared to become an HTML guru. In my case, the information available is very good. In our case, the Welcome page gets an average of 10 hits a day.