Minor league baseball is professional baseball but on a lesser scale. It has evolved as a training and proving ground for possible future major leaguers. For the fan, there is something intriguing and alluring about minor league baseball. Their goal is to prepare themselves for the next level of play. Minor league baseball franchise administration is less complex than major league.
Staffs are smaller with fewer marketing specialists.
In the minors, every revenue source may be a critical component of a profitable operation. The production concept states that consumers will purchase those products which are available in the greatest quantity and at the lowest cost to them. Little product differentiation is apparent at this stage. The product concept states that consumers will favor goods that are superior to others in quality or features. The selling concept shifts the emphasis from the product to aggressive selling and promotions.