Available charities currently number more than 275,000. Shoppers direct their retailers' marketing dollars to local or worldwide organizations. The three friends sought to create a company that would bridge the growing gap between new electronic marketplaces and local communities. When people shop online, they lose a certain connection with the community.
Shoppers can search for an organization by name, location, or category.
For instance, they can browse through causes associated with the environment, civil rights, animals and wildlife, the arts, and more. Other vendors are in the process of joining. Shoppers pay nothing extra.