The latest disappointment was Gap's 41 percent drop in third-quarter profits, announced Thursday. It also had an 8 percent decline in sales at stores open at least a year, called same-store sales. In the past, Gap has been known for a certain look. But this year, it's struggling through an identity crisis, and analysts say it is offering too many varied looks, none of which are really grabbing shoppers. Banana Republic's purple palette was a bomb, too.
Some critics believe there are too many dark tones in the store.
Alan Marks, a Gap spokesman, said the company is optimistic about the upcoming season.