Retail By dollar volume, fresh beef has a larger percentage of total supermarket sales than fresh poultry, pork and seafood combined. Beef sales represent 5.41 percent of an average supermarket s sales, while poultry represents 3.05 percent, seafood 1.08 percent and pork .93 percent. Poultry has a 28 percent share, seafood 10 percent and pork or other meats 11 percent. Also stressing the need for convenience is the fact that nearly 80 percent of consumers spend 45 minutes or less preparing a meal. This time crunch is reflected in shopping perceptions, research shows.
Shoppers have little patience for lack of meat case planning and readiness.
Twelve percent will not buy any meat at all. Seventy percent almost always take a shopping list, and 44 percent almost always or frequently deviate from that shopping list. A total of 35 percent of the purchases are unplanned. Consumers who eat burgers went out for one about three times every two weeks in 1997 an increase of 1 percent over 1996. Roast beef sandwiches accounted for 7 percent, while steaks and steak sandwiches represented 8.4 percent.