Music has long been a cornerstone of contemporary advertising. A mixed pitch for household products and fashion merchandise, all under the Target image. Based on a nationwide poll of 690 adults who had seen the Target ads. Overall average based on 265 ads.
Target uses music effectively to help create the experience.
Retail advertising never has the luxury of developing an image. It is about moving product and is very tactical in nature. Good retail advertising is such that it helps enrich the image but, more important, gets people to the store and gets them to buy. The formula fared just fine for the holiday shopping season. We were very pleased with it.