Characteristics of fiber and fabric and how these influence use in fashion, apparel, and home furnishings. Retail history and theories investigating business activities involving the sale of goods and services to customers. Evaluation of retail environment, structure, coordination, organization, policies, and strategies. Honors Colloquium offered. The textile, apparel, and retail industries in the global economy.
Students develop campaigns incorporating all advertising, events planning, project implementation.
Honors Colloquium offered. The visual aspects of retail merchandising with a focus on display, signage, fixturing, merchandise presentation, space productivity, and store layout and design. 355 Contemporary Fashion Analysis Analysis of the psychological, social, cultural, and economic theories that determine the dynamic nature of fashion in contemporary society. How consumers make decisions on fashion, the processes by which fashions are born, accepted, and finally terminated, making way for new fashions. For sophomores and above.