If someone wants to find your site and they don t have your web address, they will probably use a search engine. Engines such as Yahoo or Excite are looking through their massive databases to find matches for your keyword search. The problem is that these search engines need to be told to look for your site. Your e-commerce site must be registered with each one of these search engines in order to be listed in their database. Different search engines or web spiders work in different ways.
Some browsers look at the home page title for a match.
Some read the meta tags, or special, hidden code that is only visible to the search engines. Some browsers actually read the first paragraph of your page. When you ve completed your site, added the meta tags and submitted it to the search engines, it could still take 2 to 3 months before your site actually appears in a search engine. With as many as 70,000 new websites coming on line every hour, the process is painfully slow. Although there are search engines that give you the option of buying your way to the top of their list, our advice is to not be dependent on search engines alone for driving traffic to your site.