After all, the web is just another communication conduit, very akin to radio, the main difference being that its sheer size allows a wealth of diverse ideas and opinions. That was my approach to web writing some three years ago. About the only thing that I was initially right about was the size and scope of the medium. Writing for the web, I have learned, is unlike any other endeavor. Magazine layouts are easier to design as the layouts will look the same no matter who is reading it.
Web pages look different from browser to browser, from monitor to monitor.
For starters, take a look at the demographics. While computers are almost a household staple, not everyone can figure out how the consarned things even work. Then there is the web, which is easily navigable by some and is a total mystery to other computer users. That's a fairly limited audience. It's a two-edged sword, however.