Like businesses, nonprofit organizations must market what they offer. However, instead of focusing their marketing efforts on customers, most nonprofits concentrate on prospective donors. To the right is a representative sample of nonprofit organizations. Select three nonprofit organizations from the list to the right and then answer the five questions below for each one.
Some people are more likely to give when they can focus their donation on what they care about most.
This is an advantage for many donors who feel more comfortable in knowing where their money goes. Copyright 1999-2001 Harcourt College Publishers , A Harcourt Higher Learning Company . All rights reserved. Use of this site indicates acceptance of the Terms and Conditions of Use . For problems or suggestions concerning this service, please contact Internet Webmaster .