If anything, they require additional analytical rigor, due to the immaturity of the market and the propensity for many implementations to lack measurable benefits. Enterprises must understand that individual results vary and are not always transferable.
Sustained benefits have yet to be assessed over time, using proven, ongoing measurement processes.
Engage Technologies, net. Here, we identify four benefit categories that enterprises should consider with respect to e-CRM and provide examples for each. Efficiency benefits can best be described as those that address performing or operating quickly and accurately in ways that are the least wasteful. In most enterprises, information acquisition and sharing involve a number of expensive and error-prone manual steps. Many enterprises have revealed that managing large, strategic, global accounts is a highly manual process.