Journalists tend to feel confident they can report the technical details of a business story, while executive disagree. Business has no clue as to how newspapers actually operate, and they don't feel the need to understand it. Clearly, much needs to be addressed before journalists and business executives can reach common ground. Tear down the walls and build trust. Fortunately, there are some bright spots in the news coverage of business.
Some national newspapers receive high praise.
According to the Freedom Forum First Amendment's 1994 poll, business executives and journalists rated business reporting by the New York Times, USA Today, and the Wall Street Journal, as excellent. That's a strong endorsement by the people most informed about business and media. Other media get less-glowing reviews. Journalists gave good marks to national newsmagazines and local newspaper coverage of business, but business executives rated their coverage as only fair. TV reporting received the lowest marks, with business leaders and journalists rating national TV business coverage as only fair and local TV coverage poor.