Successful exporters can be large or small, new to the business or seasoned experts.
However, no matter how strong your drive to export, there are numerous pitfalls. Sometimes even the most carefully orchestrated strategies just do not turn out as planned. When you assume that a product designed for one foreign market will automatically be accepted in another market. Many exporters simply export a product designed for the U.S. marketplace and hope for its success abroad. They commonly neglect local safety and security codes, which cannot be ignored, as well as individual cultural characteristics.