And there's a distinct difference in attitude when looking at it from a business vs. consumer perspective. Companies may actually be losing business by taking this type of marketing action. About Sales-Oriented Email People are creating ways of avoiding these emails, not only by using filters, which are common features of most popular email software, but by using alternative email addresses when registering on Web sites. These are people who are too busy to do anything more than hit the delete button. In addition, many customers complain that asking to be removed from a list doesn't do any good.
Some people indicate that they like getting sales-oriented email.
The reasons are different for consumers vs. businesses. When in consumer mode, some people view the Web as a leisure or entertainment activity. Therefore, they are more tolerant and open to receiving unexpected, new information. Business customers like getting sales oriented email if it happens to arrive when they are actively considering buying products or services in that category. So the timing is everything for these people.