Practice in writing editorials and analysis of editorials and editorial pages. Major emphasis is on desktop publishing, including producing pamphlets, brochures, newsletters and other publications used by public relations practitioners and persons involved in newspaper and magazine production. Graphics, design and layout considerations are stressed. Emphasis on web site design and authoring as mass communication and the use of the Internet by broadcasters, journalists, and public relations and marketing communication practitioners. Use of computer authoring applications and other resources to create interactive multimedia products for education, entertainment, corporate communications, Internet commerce and other forms of marketing communication.
Techniques range across internal and external media, print, electronic and audiovisual media.
Communication theory and its application to small groups, small group theory, special discussion techniques and methods, group problem solving and decision making, and parliamentary procedure. A study of the development of the motion picture as a business and an art form from its earliest stages to the present. Particular emphasis on the technical, social, and economic factors which have influenced motion picture development. Lecture and lab. Photographic assignments will give students experience in reporting with a still camera.