At least until you've accomplished the primary mission first. Make your message clear and easy for the visitor to see. The first impression that you only get one opportunity to make on someone. Call it what you will, the design of a website has everything to do with the way your site looks. From basic layout of information and navigation to custom graphics, the design influences how usable and attractive your site is.
Software can also include non-programs information which is part of what the program does.
For example, HTML, the language of the web is not a programming language but it is software. Putting together a website is barely half the battle. According to the claim on Google's search form , the Internet contains more than 1.3 Billion web pages. Of course, everyone you know will want to flock to your site once it's up and running. Getting visitors to your website is a job unto itself.