An advanced-level course involving the elements of broadcast station and cable television operations, with particular emphasis on federal regulatory policies. Electronic mass media operations involving management, sales, programming, and audience responsibilities are emphasized. Students will explore alternative regulatory contexts in which these systems can develop and address the implications of these developments in a variety of social, institutional and philosophical contexts. Students will be exposed to contemporary methods of rhetorical criticism which aid in the analysis of strategy and effect. An advanced-level undergraduate and graduate survey of methodologies and issues relevant to the practice of communication research.
Students work with one or more faculty who advise and evaluate the project.
During class meetings students work on the design of their projects and present their projects and findings. Students also develop professional networking and job acquisition skills and work on resume and portfolio preparation. Senior standing plus the completion of at least 20 hours in the major including completion of Foundations of Electronic Media, Fundamentals of Audio Production and Studio Video Production. This is an advanced level course that exposes students to higher level organizational communication concepts and theories, which are applied and integrated within various contexts. Jr or sr st, cons instr and those courses deemed necessary by the internship advisor.