It's obvious that the 'build it and they will come' philosophy of recruitment doesn't work very well. Instead, all you've got to do is think about and find out about why your prospect would be interested in what your chapter offers and then figure out ways to make it easier for him to say yes. Intel Corp. Know how to navigate a political jungle where people's skills and capabilities, are distributed across a wide range. Indeed, some are downright inept, and may even be one's manager. Although a college degree gets one in the door, skills and competency still must be proven on the job.
Tacit knowledge disappears in a digital world.
Managing cross-functional teams must take into account that people's communications styles, needs, and ideas of what's important vary widely. Resources are always limited, even for great initiatives, even at big companies. Effective people must show creativity in using resources available and in finding other resources. Effective people must be judicious about what information is used, and smart about using it. They must get information summarized and communicated quickly, simply, easily.