Or if a company makes a product that only sells during the summer months, they can do business year-round instead of half the year. But not every company finds profits and success abroad. Jim Reis, director of the World Trade Center, said a significant number of companies fail internationally. He doesn't have exact figures. The financial and time commitment is simply too much for many small and medium-sized companies, he said.
Some companies start exporting without researching the market, culture and laws.
Businesses that find success in the U.S need to look beyond the borders despite any risks, experts said. Those that don't may be left behind in a business world that is stretching its boundaries. Case Logic wants to keep up with the world.