The problem is that we're more often portrayed as idiots who can't pronounce our names properly or feel more comfortable sharing with a computer than with our significant other. Star lawyers fight for truth and justice. Notable doctors save lives.
Visionary scientists discover new ways to end cancer or discover new galaxies.
And, architects are artists who bend steel and concrete to form urban visions, and that is the garden variety, notable professional. Superstar doctors and lawyers even write best selling screenplays and books. Look at Michael Crichton, the superstar doctor who authored Jurassic Park . We have a major visibility, credibility, and marketability problem here. We need these people to talk up the profession, to serve as visible role models, and to articulate engineering's vision and mission.