Implicit gender attitudes, stereotypes, and identity. The moderation of implicit stereotypes through mental imagery. Journal of Personality and Social Psychology . Ms. submitted for publication. Ms. submitted for publication.
Theory is constrained by the quality and versatility of measurement tools.
As such, the development of techniques for measurement is critical to the successful development of theory. That is, the GNAT obtains a measure of implicit social cognition without requiring the direct involvement of complementary or contrasting objects. Also, by implementing a response deadline in the procedure, the GNAT trades off response latency for sensitivity as the dependent variable measure. Through these experiments, the GNAT is shown to be an effective tool for assessing automatic preferences as well as resolving persistent questions that require independent measures of individual attitude objects while maintaining the advantages of response competition tasks. All humans can be simultaneously categorized as members of more than a single social group.