They are able to take part in viewer polls, buy Judge Sheindlin's bestselling books and chat with other fans of the show without ever leaving their TV sets. The choice to work with Steeplechase Media to create an enhanced version of Judge Judy was an excellent one. Viewers of the enhanced version of the show will be able to link to advertisers' Web sites to obtain product information, or even buy merchandise directly from the TV screen via e-commerce. This is definitely the future of home shopping. Enhanced or interactive television is the convergence of the Internet content and traditional television programming.
Television viewers can access enhanced programming through interactive television receivers.
These interactive receivers seamlessly integrate standard television shows with Internet content for a more interactive and richer viewing experience. Interactive television systems owners can interact with these programs by selecting special links within enhanced programming to retrieve more detailed information about a certain topic or access information about program advertisers. Enhanced Judge Judy Viewers with interactive television systems are able to directly participate in the program by taking part in polls and guessing the outcome of a particular case. Big Ticket Television's primary directive is to develop and produce series programming for network, first-run syndication and cable. Through its combined libraries, Spelling Entertainment controls 10,000 hours of programming for worldwide distribution.