When our pages first went public, I actively tried to get our URL into directories and search engines. Links to other sites. I try to keep the links to other sites in our web pages to a minimum. Point to them, and don't compete. Second, every link needs to be checked monthly.
Sites move, disappear, and mutate.
People are using many browsers to read Web pages, including lynx, a text-only browser. Many of the features which would make the pages more attractive also excludes some people from the potential audience. Our church site aims at a wide audience and we don't really want to exclude anyone. The pages should look acceptable even on browsers which don't handle all the features I use. This is changing rapidly, but I still recommend involving someone who is prepared to become an HTML guru.