Thirdly, Triumph did not pay enough attention to their employees. When you look at Japanese companies, for example, it seems like the first thing they stress is employee satisfaction and that leads to consumer satisfaction. And, Triumph did not pay attention to their equipment and facilities. By waiting until the equipment was old and manual, the world of automation had passed them by. You cannot produce a top quality product with outdated equipment.
Social forces are the norms and values that characterize a culture.
If Triumph had understood the war culture, they may have better anticipated the shortage of building materials and been more in tune with what the public wanted. During time of war, it is unlikely that consumers would buy sports cars, especially those put together with parts from three other models. Economic forces are forces associated with economic systems and general economic conditions and trends. Triumph was not able to identify the fact that economic conditions would dictate that sleek sports cars would not sell. If the economy was so bad that Triumph couldn't automate their system, or at least replace worn out equipment, what made them think consumers would be any better off.