Virtual Communities Online auctions, like all branded products or services, need to communicate value for the consumer.
Successful sites utilize online communities or chat rooms.
Such communicate create camaraderie and allow for an exchange of information flow among customers. This information builds trust and security within the branded site. Trusted Third Parties Trusted third parties can also play a critical role in the growth of online auctions by providing consumer with buying confidence. Third Party Escrow Providers Third Party Escrow Providers offer a valuable service for shoppers since it's difficult to establish trust between anonymous buyers and sellers with competing interest. In order to prevent fraud and provid an objective forum to consummate transaction, escrow providers offer convenient payment options.