Many women business owners view business ownership with different concerns and interests than their male counterparts. Although some women business owners are interested in a large, profitable organization, many prefer their new business to be small, friendly and easy to manage. Because growth usually equals structure, many women business owners choose to remain small to avoid dealing with an organization that would require layers of management and a culture that might lack support or is rigid, unfriendly, or limiting.
Women start their businesses for a variety of reasons.
Independence, flexibility, freedom from corporate limitations, and the freedom to take risks are usually major motivational factors for the woman who decides to start her own business. In addition, many women seek personal satisfaction, a certain balance, broader horizons, the respect in the industry, the excitement of growth and the opportunity to learn new things. Women start their organizations to create a secure future and to have choices about their lifestyles. Many have a community mission which they plan to support or fund. Many want to provide good jobs and a secure future for a dedicated staff.