The National Football League wants PepsiCo Inc. to quit using a commercial for Pepsi One that the league says unlawfully displays the trademarks of the Chicago Bears team. In a takeoff on the children's story of the Three Bears, the actress samples a Coca-Cola Classic and a Diet Coke before finding she likes the Pepsi One best.
Several players return to the locker room to find someone has been drinking their sodas.
Brian McCarthy, a spokesman for the NFL and its licensing arm NFL Properties Inc., said attorneys for the NFL sent PepsiCo a letter dated Jan. 12 in which they demanded that the company quit running the ad. McCarthy said PepsiCo has sent a reply to the league, but he declined to say what it was. Fla. But McCarthy said the NFL would have pursued the case anyway. Pepsi, based in Purchase, N.Y., is one of the biggest sponsors of the CBS telecast of the Super Bowl, but has no plans to run the Pepsi One ad in the game, said Pepsi spokesman Larry Jabbonsky. Goldilocks is the real star of the spot.