The institute works with individual companies, trade organizations, and other industry groups to develop programs of current interest. Service to the retail industry is rendered in a third key area by the institute's retail research program, the Retail Workbench Research and Education Center. The Workbench aims to expand knowledge and solve important problems using advanced information technologies to meet the needs of decision makers in rapidly changing retail environment. The experience I gained through the Retail Studies Program and my internship gave me a excellent background and has helped me progress rapidly in my retail career. Karen Williams '88.
Success still calls for creative merchandising, but it calls for a great deal more as well.
Santa Clara University's Retail Management Institute is a leader in preparing graduates to meet these new and heightened challenges. Retailing today needs managers who are creative and have strong analytical business skills. Graduates are qualified to enter the field at the management level, and employers know it. At a result, institute graduates are actively sought after. With a degree from Santa Clara University, they are not narrow specialists, but are solidly grounded in humanities and business.