Managers of high-end hotels, however, say they aren't convinced that what works for banks and gas stations will work for the whole hospitality industry. They see the hotel as the oasis on their business trip after putting up with airplanes and taxis. Some full-service hotels have been trying to find a middle ground that takes advantage of technology without eliminating the human element. When Marriott's guests make their reservation, they give their preferred method of payment and estimated time of arrival. At almost all Marriott's hotels, a staff member then meets the guests at the hotel and hands them the room keys.
Studies suggest that music has by far the greatest impact.
Furthermore, when music is combined with color, its impact on intention to use was considerable. A practical implication is that software and hardware producers may consider to enhance the audio component of their products. All of these intense efforts are aimed at bringing the unwired masses into the Information Age with appliances that in the 21st century will be as common as the telephone. According to Business Week's annual report on Information Technology, the race is on to simplify. Don Norman, psychology professor and Director of the User Experience Architecture Group at Apple, has written extensively on the issue of simplicity of interactive products.