Discuss the process of pricing a package. Why Packages Are Popular Travel packages have become increasingly popular over the years. Benefits to the Customer Packaging can be an effective marketing tool to provide several customer benefits. Packages include most of the components a customer must pay for during a trip. The customer pays at one time and has a good idea of the trip's total cost.
Trips can be time consuming and difficult to arrange.
Several telephone calls and letters may be required to arrange for tickets, accommodations, reservations, and other components of a trip. A package allows a customer to arrange many components of a trip with one call or letter and one payment, saving the customer time and aggravation. Businesses that package can frequently purchase tickets, meals, and other package components at wholesale prices. The business can add in the cost of packaging and still provide a competitive price to the customer. Thus, the cost to the customer is usually more economical than purchasing the package components individually.