Today's engineered cigarette is a far cry from the humble hand-rolled cylinder of a century ago. R.J. Reynolds unveils Camel, a blended-tobacco cigarette. Camel becomes the first nationally popular brand. But filters fail to deliver health benefits. 1972 Marlboro Lights debut, promising lower tar and nicotine.
Smokers compensate by dragging more deeply.
Consumers reject its taste. Reynolds markets Eclipse, which largely heats, rather than burns, tobacco. Star Scientific debuts a cigarette processed to reduce a carcinogen. World Report Inc. All rights reserved.