Explores influencing human behavior in socially acceptable ways. Looks into persuasion strategies from attitude change to audience analysis. Topics for consideration are at the discretion of the instructor and will change with each course offering. This course may be repeated for general credit but can fulfill the requirements of the major one time. This course examines the ways in which public relations theories and principles are applied to specific business situations.
Students explore the connection between leadership and organizational communication.
The study of group dynamics and its importance within social and organizational contexts. This course will focus on team building techniques, leadership effectiveness, delegation, conflict management, and decision-making strategies. Communication campaigns are focused, large-scale efforts to exert social influence. This course deals with the planning, organizing, implementation, and evaluation of various educational, political, religious, and commercial campaigns. Students will analyze both classic and current communication campaigns.