They designed the Downtown Locker Room store to tap into the emerging, youth-driven urban market. The concept took off. More stores opened in the Baltimore area, and then in Washington. Despite its urban roots and name, abouthalf of the chain's 21 stores are now in malls.
Stores have vibrant murals and music spun by in-house disc jockeys.
We're like an urban Cheers. We want people to come and hang out. Now the chain is expanding outside its home base. It opened a store in Cloverleaf Mall last month. May. A second area store should open in Virginia Center Commons next year, he said.