Trends In California, PR Reps that work in the healthcare and high technology industry report salaries that are higher than in other public relations markets. Within those industries, the higher salaries are simply an example of supply and demand. PR professionals explain that the high technology region does not have enough PR practitioners graduating from schools to meet the growing high-tech industry demand. The range of compensation for Public Relations practitioners is broad. Earnings depend on such factors as the individuals qualifications and experience, responsibilities of the position, financial strength of the organization, and geographic areas.
Salaries vary among public relations firms, agencies, corporations, and non-profit organizations.
Corporations usually pay higher salaries than public agencies and may give bonuses and stock purchase options. Most PR Reps work a standard 40-hour week, but overtime is common. Benefits Benefits include paid vacations and holidays, sick leave, medical and dental insurance, retirement plans, and sometimes stock purchase options. A college degree combined with public relations experience, usually gained through an internship, is considered to be excellent training for public relations work. Preferred majors are public relations, English, or journalism.