Selection of space time units and media schedules. The theory and practice of developing appropriate messages to reach and influence target audiences. Includes consumer and business media and direct advertising. Development of advertising plans for specific business firms by students working as account service groups. Can be taken more than once when topic varies.
Topic varies from semester to semester.
May be repeated when topic changes, for a maximum of six credit hours. Individual conference to be arranged. The role of advertising in society. Basic concepts include marketing message creation, budget determination, agency-client relationships, and social responsibility of advertisers. Strategic research, problem definition, planning, creativity, and ethics in advertising and public service announcements.