Example Texture Texture refers to the visual look or feel of a surface. It is, or implies, a 3-dimensional feature. For printed graphics, texture can be a tactile element as well as a visual one. Graphics on a wallpaper, for example, can be embossed or 'raised' on the surface so that the texture can be felt. This is not possible with video and computer graphics, so the texture has to be visual and has to imply a physical texture.
Texture can, for example, be rough, smooth, soft, hard, or appear warm or cold.
Example Color Color affects the attention given to parts of a graphic. Some colors appear to stand out, while others appear to recede. Color affects the overall appearance of a graphic as well as the detail that the viewer sees. Color affects the appearance of size and weight, and often affects a person's feelings. Many colors are associated with specific events or products.