Students develop an appreciation of the sound of radio news. They also learn to write quickly and clearly to meet a deadline, to perform on-air with credibility and to understand the fundamentals of broadcast law. This practical course helps students polish their on air performance at CKDJ, the campus radio station. Students take on more responsibility in the day to day operation of the radio station and demonstrate an ability to communicate with a community college audience. This survey course expands students' understanding of the different styles of radio.
Students learn how radio formats are used to reach a target audience.
They also learn how CRTC regulations affect radio programming. This course examines the relationship between the media and public relations organizations. Students learn to develop well crafted communication plans and promotional strategies based on case studies. Students are responsible for its complete management and operation. They use skills learned in the classroom to broadcast music, news and information programs to a college audience.