An in-class activity conducted on the project's due date reinforces potential competitive advantages offered by strategic packaging and provides salient evidence of the challenges that marketers continue to face. For example, a peanut butter jar, jelly jar, and bread wrapper are all handled when a sandwich is made. Students are asked to divide the days into four time periods. After breakfast through lunch After lunch through dinner After dinner until falling asleep Students are strongly encouraged to record their package use throughout the day. The days do not have to be consecutive.
Students discuss their observations in a two-page paper about the packaging handled.
Discuss the types of packaging handled on the weekdays vs. the weekend days. Discuss observations relating to environmental issues. Based on these observations, discuss whether or not most packaging is environmentally friendly. Identify the package that was the worst environmental offender. Identify the package that offered the most positive example of environmental responsibility.