Successful companies focus on solving problems for profitable customers.
The Customer Loyalty Program is designed to help you answer all the above questions so you attract and retain loyal profitable customers who become advocates of your products and services. The Customer Loyalty Program is based on the criteria set forth by the Malcolm Baldrige National Quality Award for past and current customer satisfaction assessment and for the process of handling customer satisfaction issues effectively. This includes an assessment of satisfaction and loyalty, reasons for lost customers, comparison ratings to competitors, and discernment of current customers' future plans. Your current and past customers will provide the vital information needed to pinpoint exactly how to increase customer loyalty. Evaluate the process for handling customer satisfaction issues.