Hold a press conference to announce national and statewide statistics gathered from local law enforcement agencies and the National SRLR program. Encourage the governor and state legislators to declare SRLR week and work with them to enact stiffer penalties. Motivate drivers to sign a pledge to stop running red lights. Deliver the pledges to the statehouse lawn during a press event. Encourage radio stations to do live broadcasts from high-crash intersections in town.
Stations can give away promotional items in support of the week.
Work with the local school system to ask all children to wear red during the week. Encourage journalists to ride along with police officers as they make traffic stops. Hang posters at schools, local businesses and other high-visibility areas. Movie theater slides. Work with a local movie theater to include a SRLR slide in the pre-film slide presentation.