Identification of potentially profitable market segments, as well as adjustments in product and price policy, that may be required by changes in competitive environment. Alternative paths goods and services may follow from source to user. Mechanics of making channel decisions and implications of channel decisions for other business and marketing activities. Bases, purposes, and marketing strategies in international trade. Characteristics and requirements of international marketing with concommitant requirements for institutions and activities.
Topics vary according to talents or experience of instructor.
Restricted to students in the Honors Program working on an Honors degree. Open to undergraduate and graduate students. Concepts and terminology of marketing. Students adopt a consumer orientation and focus on assessing and planning for political, economic, and technological environments. Upper-division or graduate status.