Then a few years ago something weird started happening. Robert Goulet starts appearing on Letterman regularly, singing goofy songs. Tom Jones has a hit single doing a Prince cover with some disco band. Tony Bennet suddenly becomes popular with the young people. All three of them make appearances on The Simpsons.
Some new blood needs to be pumped into sagging record sales.
Make aging crooners appeal to the youth market somehow. Less than a year ago, Humperdinck released a very calm, smooth album of Muzakal standards, Love Unchained. But at the same time, he appears on the album cover astride a Harley and wearing a leather jacket. Something was definitely brewing in that sculpted head of his. All of that's just a standard theoretical gimme.