The format of an IP address is a numeric address represented by four numbers separated by periods. Addresses are sometimes used in profiling and ad targeting. The numbers can be from zero to 255. For example, 2.70.123.12 could be an IP address. By using cookies, sometimes with personal information, sites construct profiles about what customers do or don't buy, what they look at, how much time they spend in different areas, what site they most recently visited, and what ads they click on.
Some sites allow their visitors to have choices for how their information is being used.
In opt-out situations, the site is free to gather and sell information on you unless you specifically tell it not to. With opt-in, the site will not gather information unless you give your consent. Your name, address, or credit card number and other details linked to your identity. Privacy Policies Notices posted on a website, such as on this one, that disclose how a company collects, uses, and shares data with partners, affiliates, or advertisers. They should always be easy to understand and have a prominent place throughout the site.