Moreover, corporations can support key areas of interest and increase visibility for that support. By supporting Cal students through fellowships and scholarships, companies strengthen ties with the University and establish direct links with some of the best graduate and undergraduate students in the country. The demand for modern, well-designed facilities is always high, for such environments nurture creative ideas and innovative developments. By funding new and existing facilities, corporations are making a long-term investment in the University. A company can increase the impact of its employees' gifts to Cal by matching their contributions.
Some companies even match gifts made by employees' spouses.
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