Well, you start by determining the percentage of gays in your community. It's not that gay employees themselves are critical to building a tech-savvy base of operations. Florida says in a temporary, insecure, free-agent dominated world, information workers increasingly are taking their identities from where they live, not the company they work for. The regions that provide the most options will be the most successful. Workers want a place offering a lot of job opportunities.
Talent seeks inclusivity.
They want to see roller bladers and cyclists out on the street. They want to have a place nearby where they can go rock climbing. Now, when we ask them if they mountain bike or rock climb, many times the answer is no. No more stadiums. No more convention centres.