Sure, small firms are aware of what is going on around them, but they are more nimble. They can turn on a dime faster and make adjustments faster. Tough times have a lot of benefits for those who have the indomitable spirit to succeed and for those willing to seize the moment. Rental bargains are created if others are going out of business. Think of ways you can expand now to take advantage of low rents.
Vendors are more eager to negotiate.
They win by getting much-needed business, and you win by getting lower costs for merchandise you need. Lower salaries for employees. Often, good people can be hired for less during tough economic times. Better retention of employees. People are more likely to stay with you when times are tough and fewer jobs are available elsewhere.