But for those companies experimenting with this new medium, it should be noted that direct mail and E-mail marketing are two different animals. Messages even containing the word will often be trashed or blocked.
Short copy is better with E-mail than long.
To play it safe, make each line of text no more than 64 characters followed by a hard return, while keeping subject lines to 24 characters. With E-mail, the simpler it is, the better. All rights reserved . This site is developed in association with Molecular .