Do not convey that relationship to a third party who your clients will never see or know. You are accountable for ensuring that e-philanthropy makes the world better, not just different. If this is just the difference between radio and TV, or between network and cable, that's not enough. You are accountable for understanding that we are in an age that is neither wholly one thing nor the other. We must be excellent in both.
Technology is here to stay.
Technology has a place in philanthropy, and that role is to facilitate actions, not to redefine the spirit of giving. The fate of e-philanthropy is in a shift that is as dramatic as its appearance almost two years ago. A large number of dot-coms will not be here a year from now. New, creative ideas will find a niche and serve the marketplace well. If it has been an axiom that nonprofits have to learn to operate in a more businesslike way, it certainly is the case that dot-coms have much to learn about the nonprofit sector.