People who complete a novice training course will be eligible for special deals on Ford vehicles. In addition, individuals who successfully complete many of Top Driver's courses may be eligible for discounts of up to 20 percent on the cost of their automobile insurance. Four million new teen drivers take to the roads each year, and half of those drivers are involved in accidents within their first year of driving. Many high schools are dropping driver education from their curriculum, even though driver's training programs help reduce crashes by up to 86 percent. Three million adult first-time drivers enter the driver training market each year.
Vehicle crashes are the leading cause of death in the workplace.
Ford Motor Company has been playing a key role in people's lives for a century, and we intend to continue filling consumers' needs as those needs evolve. We touch the lives of millions of people every day in very emotional ways. We'd like to see as many of those experiences as possible be positive. The investment in Top Driver was finalized in October 2000 after nine months of research and negotiation.