CIO.COM's decision to use DoubleClick DART as our ad management system is based on its ability to provide a comprehensive set of tools and benefits to our advertisers. DoubleClick understands that in this medium it is important for marketers to be able to access performance reports in real time and to be able to react to them immediately. ALL CIO.COM Advertisers will receive an individual account login and password via e-mail. OSP Shows response by Internet Service provider. By Time Of Day Shows ad response by time of day.
Time is relative to the user.
By Browser Shows ad response by the type of browser. This functionality will allow CIO.COM's advertisers to profile the type of user they wish to deliver their banner campaign to. The scope of the work includes monthly verification of the number of impressions and click-through delivered and quarterly verification of ad targeting performance along with reviews of system controls. In addition, Price Waterhouse is performing procedures with regard to privacy and security. Therefore, when you run an ad banner on CIO.COM, it is automatically audited by these third party sources.