Advertising, personal selling, sales promotion, and store retailers are traditional means of communication between sellers and buyers. However, these methods have faced a lot of pressure in the past several years. Today, the style of the consumer market is different, because of the increase in the number working women, the difficulty in getting to stores, and so forth. For these reasons traditional marketing cannot fit into today's market environment very well. Further, the cost of traditional marketing is growing.
Telemarketing has many benefits to companies and consumers.
Consumers appreciate the speed and convenience of placing orders, reserving tickets, and contributing donations through 800 numbers. They also have grown used to settling problems and making complaints by telephone, effectively putting and end to the complaint letter. It also provides immediate results, saves time, helps make field salespeople more efficient, increases the profits of each sale, conserves energy, and helps reduce pollution. Telemarketing has many advantages. It is becoming a popular and important marketing method in USA presently.