The purpose of this assignment is to make students aware of the direct mail that comes into their own homes and to allow them the opportunity to see what the kind of mail a household receives tells about the consumers in that household. For this assignment all students should save all direct mail advertising that comes into their homes for one month.
Students are then to remove all customer identifying information from each piece.
Remove the information from the mailing label and the order blank. Put all of this information in a box or bag on which you have put a fictitious name. Bring this material to class on an assigned date. Each student then chooses a package for someone else in the class that they do not know. List all of the material in the package.