Its goals are to promote unity and empowerment among the growing number of black people using the Internet, to help affiliates generate more revenue and site traffic, and to help advertisers effectively tap this important market. From an advertising standpoint, this is a big deal, explains Richard Baumer, president of VentureDirect. The Black World Network fills the overwhelming demand for advertising targeting one of the most desirable demographic segments online. According to a recent study conducted by CyberDialogue, African Americans constitute the largest ethnic minority group online, with 4.9 million users. The study went on to prove that these users are younger, wealthier and more educated than their offline counterparts.
Studies also show that blacks have an increasing influence over the Internet economy.
In addition, black households bought new vehicles, home furnishings, appliances, and other big-ticket items at a much faster rate than white households. We are delighted to be partnering with VentureDirect on this breakthrough initiative, said Don Rojas, founder and CEO of The Black World Today. For Web publishers there is added value from a new revenue stream and for advertisers and sponsors they get their messages spread across a network of black sites that represent a wide range of interests in the African American community. It s a win-win for all parties. The Black World Today will serve as the Black World Network s hub site.