We explore corporate strategy, new product development, marketing, sales, distribution, customer service, financial accounting and human behavior in organizations. The case method is used. The case method of management instruction is based upon the belief that management is a skill. The best way to learn this skill is is to experience it in a simulation-like process as opposed to a traditional lecture format. The class is conducted as a team meeting where the objective is to determine the best course of action and how to implement it for the assigned case study.
Students are the team members and the lecturer is the facilitator.
The collective knowledge of the team determines the outcome of each class.