Your copy has to communicate features and benefits concisely, help your reader discover their need for the benefits, change that need into an emotional desire, and compel him or her to take action. In writing copy it is important to know how people read advertising, how to communicate that you are interested in your prospect's needs, how to influence emotions, and how to establish credibility.
Technical writing is offered through our strategic partners.
Our lead writer is Liz Schroeppel . The name of our firm, Intelligraphics, is derived from our belief that ad design is not good unless it produces results. The best ad copy in the world won't sell a thing if no one reads it, and the primary role of graphic design is to attract the attention of your prospective customer. This means that even if a design wins the accolades of its industry, it does not serve its purpose if it does not interest your prospect in what you have to say. Design can also be an important tool in establishing credibility, influencing emotions, simplifying and clarifying your message, and focusing your audience's attention.