So, there was no party created to invite clients to share the good news, thus cementing good will. There was no press conference to announce the name change to the media and explain its significance. There was nothing except a single news release I disseminated for them. The more growth you enjoy, the happier they are and they want to be part of the process, but they cannot if their expertise and services are not fully integrated into the daily operation of your firm. Finally, PR is very time and labor intensive .
Someone has to write the text.
Someone has to make the phone calls. Someone has to fax the releases and other data. Someone has to email them. You are hiring both expertise, plus someone s valuable time. Don t waste it.