You're immediately ushered into a comfortable room and from the available, pick a favorite table. Customization, the option to change an interface more to one's liking, increases repeat visits and brand loyalty. Control of customization lies with the Web site user. Along the way, you feel yourself beginning to unwind. You're comforted by the warm, familiar surroundings.
Simplicity makes for faster sites and happier users.
Simple, bold headlines should be used with descriptive text following or linked. Word count should be cut in half. I think it was something chicken. This section, 'favorite chicken dishes and recommended side dishes as voted by our patrons' as well as 'budget meals' should help me out. Frequent users appreciate access to their last order or shopping list.