Students price the appetizers, soups, salads, and entrees based on the rules.
In the event of a tie, the groups price the desserts. The game can be completed within a 50-minute class and helps the students learn pricing terminology and techniques. A good match between the celebrity endorser and brand can mean millions of dollars. The students are asked whether it is a good match and why or why not. This game leads naturally into a debate about whether using celebrities is a good way of stimulating brand appeal.