Frail, imperfect humanity needs constraints, guardrails, continual instruction in, and interpretation of, the doctrine. Those who have not yet reached the full expression of market capitalism and consequent development, those who fall by the wayside, must be goaded along the path to salvation. To change society one must also change individual men and women. Man must be ontologically reconstructed and redeemed as homo economicus. The virtues of the New Economic Man, whose dwelling place is the market, are the will and the capacity to accumulate, to follow self-interest and to maximize profit in all things.
Scarcity is a fact of life.
There is not enough to satisfy the unlimited desires of all nor to provide a place in the sun for everyone. If unemployment in their country is twenty per cent or more, the New Men and Women will pit themselves against each other to find work at any price, at all costs. The Bank's third function is to be the standard-bearer of a programme of truth. If the world market is the Bank's fundamental organizing principle, price is its instrument. A price has a metaphysical quality because it is supposed to be the invisible point at the intersection between hundreds, thousands, millions of individual transactions.