Be precise about what you want to achieve and you have a good chance for success. Let's examine concepts behind various types of Web sites as you look for the model that fits your organization the best. Certainly Web sites fall into this category. But this concept is deceptively simple.
Web sites differ sharply from traditional advertising.
Unlike a display ad, billboard, or broadcast spot, a Web site is hidden. You need a Web address, or link from a search engine, or Web page to get to it. Once you get people coming to your Web site, make sure you get their name, address, phone number, etc. You can even include a response form and still spend less than for a printed brochure. No printing, no postage, yet your brochure can be in the hands of hundreds of potential customers you'll never reach any other way.