Following is an article from the February 21 edition of the Wall Street Journal. By Robert Johnson Advertisers dream of captive audiences. So much so that in recent years, they've even tried placing ads on turnstiles at sporting events, despite the fact that the audience is restrained for only a second or so. Orbital is already running a pilot program in Orlando, Fla., where about a dozen buses have been showing programs and information on upcoming bus stops on the closed-circuit TV system since October. Advertisers with air time include the Value Pawn store chain and First Choice Auto Finance, a used-car credit provider.
Some passengers say they welcome the TVs.
I saw one story about the outdoors that had mountains and woods. It was a lot better than watching the same old buildings pass by outside the bus. Others aren't so happy about being trapped on a bus with TVs showing ads at a preset volume. It's bad enough that you have to be riding a crowded bus in the first place, but this is adding insult to injury. The designers, in fact, have taken pains to prevent passengers from injuring the TV systems, and vice-versa.