Commentary by Dr. Dean Alger. Ad Watch Journalism Excerpted from an Op-ed article in The New York Times of Jan. 27 by Kathleen Hall Jamieson, dean of the Annenberg School for Communication at the University of Pennsylvania. A timeline beginning in 1952 with the first televised political ads. The script for A 30-second spot in which Patrick J. Buchanan attributes American economic setbacks to unfair trade deals with foreign countries. What You Need To Know A guide to Texas election law in regard to political advertising.
Voters say they are tuning out an early barrage of attack ads.
An article focusing on the media law aspects of political advertising by by Suzanne M. Perry and Christina H. Burrow Political Communication Center University of Oklahoma Department of Communication. The buying of electronic media is based on gross rating points and the cost paid to buy a rating point. Advertising can be aired continuously at a single level of gross rating points throughout the election. Tobe Berkovitz, Ph.D., is an Associate Professor at the College of Communication, Boston University where he teaches courses in advertising and political campaigning. He has worked for twenty years as a political media consultant specializing in media buying.