A. Outreach means that you take the initiative to contact prospective employers in an effort to arrange a job interview. The opposite of outreach is merely responding to newspaper ads or waiting for a head hunter to call. There are three reasons why conducting an outreach campaign benefits you. You increase your options. It is true that 150 students a year find a good job through SOM Placement.
Some students get jobs through newspaper ads.
However, for most students, initiating contact with employers will be either a necessity or a way to have a better chance of landing a better job. You can tap into the big market of small firms. Most smaller firms don't actively recruit at any college. Yet in the aggregate, small and medium sized firms are a large and growing part of the job market. It is ok to utilize help wanted ads, but don't rely on them.