Verbal and Nonverbal Communication . Nonverbal communication consists of facial gestures, body expression and hand movements. What is acceptable nonverbal communication in one culture may be considered offensive in other cultures. The Web of Culture is a web site containing a variety of information to promote cultural sensitivity. Other Cultural Components Individualism and Collectivism.
Some cultures stress individualism and others stress collectivism.
In the United States, individualism is taught from early childhood on. In the business world, those completing an objective or meeting a sales quota are rewarded. A firm's CEO often receives an exaggerated salary compared to other employees. In contrast, the Japanese rewards collectivism. Individuals are rewarded for being a good team player.