Word choice is inappropriate to the intended audience. Incoherent organization fails to lead the reader to the intended conclusion. Lack of awareness of audience. Writing is choppy, with many awkward passages. Heavy reliance on quotations or paraphrasing.
Word choice is acceptable for the intended audience.
Generally good although obvious organization. Shows awareness of audience. Sentences and paragraphs relate to each other, though connections are occasionally mechanical or choppy. Original writing supported with occasional quotations, paraphrasing. Word choice is particularly well matched to the intended audience.