MKT 134 Sales Management 3 cr. Students investigate the dynamics of managing the selling function. Case analysis and role playing exercises are utilized to develop better understanding of the importance of planning, organizing, directing, and controlling the sales department. MKT 136 Marketing Management 3 cr. Management and coordination of marketing functions, with special attention to product planning and development, pricing, communications, physical distribution, and channels of distribution.
Students participate in a marketing simulation.
MKT 138 Public Relations 3 cr. Essentials of public relations practice as related to business problems. Organization of public relations work, analysis of major sectors of the public and application of latest public relations techniques. MKT 140 Human Resource Management 3 cr. Principles of effective human resource administration are discussed in this course.