By and large, they are people who have already made it most of the way through that ten-year effort. They know who they are, and they know what it takes to succeed. They know how to transfer experience from one field to another. When they get an assignment to create a web site, the incremental learning effort is relatively small. In short, the technical part is often the easiest part.
Success comes from bringing everything together in a meaningful and useful way.
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