The ability to organize business relationships based on Internet technologies. This allows small specialized sites to deliver much richer content and give customers reasons to stay and come back.
Syndication is the aggregation of content.
For the individual web site, syndication is the outsourcing of content. An affiliate network is a group of partner sites designed to drive customers to each other's sites through cross-linking and cross advertising, thereby aggregating customers. They may share in such cross generated revenue. Personalization Remember, the web is global and so is your market. Uses the data to construct personalized information and products.