Sixty-three percent of men say they shop online to save money and 75 percent of women buy online to avoid crowds and waiting in line, according to the survey. Those differences were also apparent in the incentives that drive respondents to purchase an item, once online. LinkShare is the worldwide leader in affiliate marketing programs for companies doing business on the Web. Merchants use of online marketing tools and strong partnerships with others doing business on the Web will help consumers find everything on their shopping lists, while sellers reap the benefits. Men and women also differ in the timing of their shopping.
Women are twice as likely to have already started holiday shopping online as are men.
Meanwhile men are more likely to wait until the last minute, with 20 percent saying they will start shopping in December. These buyers represent more than 58 percent of all online retail commerce. In 1996 LinkShare created the concept of and launched the first affiliate network, a Web-based marketplace where multiple merchants and affiliates refer customers to each other and place a value on the traffic. LinkShare offers companies of all sizes an unparalleled degree of flexibility in software, services, and support for any performance-based partnerships that they choose to create. All rights reserved.