Telemarketing can be a very useful strategy.
F ree Management Library addresses the basics, useful skills, some general resources for more information, and reviews what problems to avoid. In my opinion, virtually all organizations can and should do phonathons themselves, using volunteers. I know that flies in the face of today's convention. You'll never know how many truly significant, potential donations you are losing by relying on paid telemarketers. There's hardly ever a reason to provide up to 88 cents or more to a commercial outfit in order to raise 12 cents for your clients.