This universal window may take the form of a digital virtual library as many are describing or it may take a form I can't even describe today. Now I carry one to access the computer system at the University of Tennessee from virtually anywhere. The information industry has said its vision is to provide information anywhere, anytime. My purpose in saying this is not to prescribe any particular librarian's vision, but to challenge all librarians to stretch their own thinking about the future and to develop their own visions. Using Strategic Positioning To understand the phrase strategic position, one must understand strategies.
Strategies are the policies that guide decisions.
They have a lot to do with that organization's mission and vision. They are not always explicit, but strategies can usually be deduced by the actions of a person or organization. Positioning is closely related to this deductive process because it is the result in the mind of the customer, or key stakeholder, of how well an organization's strategies align with theirs. Contributing to the competitive advantage of an organization also has to do with positioning. If you are not vital, in your customer's eyes, then you are not strategically positioned for survival.