Go over any questions that students might have. At this point you might still not have the exact program cost or a definite itinerary. Give a bracket for the program cost and as specific as an itinerary as you can. If yourself or a colleague has already taken a group to the country of your destination, show any relevant material. All tour leaders should be present.
Visual contact is very important.
It might be a very good idea to schedule a second informational meeting, especially if enrollment is sluggish. Students might just need to be reminded of the existence of your program. Nothing is better than an informational meeting. Contact all students present at the first meeting. Repeat the 1st informational meeting procedures.