Still others are quantitative-they need to hear the numbers. Many clients have difficulty interpreting abstract spatial concepts and require translation by means of written text or verbal presentation. Whatever the situation, figure out the appropriate medium and use it. It doesn't make any sense to speak in German if your audience is listening in French, no matter how articulate you may be. Tell the story.
Stories are memorable because they have a beginning, middle and an end.
Nearly everything that you have to say can be told in the form of a story. Even complex concepts can be quickly and easily communicated if you get the story line right. Let your work speak for itself. If you know what you want to communicate, your diagrams, drawings, models, renderings, perspectives, sample boards, mockups, and computer animations will need little explanation. If you find yourself having to explain these things in great detail, they are probably not very clear to your audience.