Providing a product that may cause harm or injury to the user. Part of a heavily regulated industry that is expected to meet high public expectations. The values and beliefs of top management will determine the extent of being socially responsible. Strategy - should be problem solving and collaborative with the many stakeholders involved. A relationship should be developed which takes the long view of social problems.
Structure Change the organizational structure to be more responsive to external social challenges.
Breadth - is the number of different staff units that specialize in the socially responsive strategies undertaken by the company. It must be sufficient to adequately monitor and respond to the demands of social forces. Depth - is the intensity of the organizational learning process in response to the potential for social challenges.