The graphic designer's talents put her in a powerful position to create social change. If social responsibility is not considered and the designer moves automatically through jobs, then he is missing design's true power to create and communicate meaning. This power is what drew many of us to design in the first place. It is what distinguishes us as the artists most in tune with culture and most influential on society. For the past three decades, our society has been becoming greener.
Sustainability is a social priority which can be helped or hindered by design.
Green designers attempt to foresee the environmental consequences of their designs and create designs with minimal environmental harm. Knowledge of design ecology is essential to the green designer as well as the ability to balance diverse, if not conflicting, issues.