The group included leaders from a number of organizations focussed on engaging young adults in environmental issues. The session produced new insights into outreach strategies to engage young adult audiences. The group readily grasped information about message strategy, and crafted messages targeted to young adults on forest protection and sprawl. Women's Outreach Initiative Polling confirms that women are consistently more sympathetic to environmental concerns than men. Women are also the primary consumer decision-makers in our society, and thus make key choices about goods and services that have direct environmental impacts.
Women are also in the front lines of decisions about population.
The Project is in the very early stages of developing a campaign to target women on biodiversity issues. The Biodiversity Project has been working with a group of interested leaders to launch the Green Media Toolshed, a cooperative clearinghouse of message and outreach tools, to facilitate communications and media work in the environmental community. The Toolshed, which hopes to be operational by mid-2000, will initially operate as a project of the Tides Foundation.