The second part of the course develops theories of fiscal, monetary and other macroeconomic policies. Both the issues and the evidence in connection with these policies are covered. Other topics discussed range from the specifics of the U.S. balance of payments to the broader problems associated with economic growth and decay in the world. Students develop and refine the quantitative skills necessary to effectively address problems they will encounter in other courses and on the job. The role of marketing in business operations and the application of tools and methods to the promotion and sale of products or services are examined.
Special attention is placed on the planning and directing of an organization s marketing effort.
The role and use of information and communication in the marketing process, and the nature and determinants of consumer behavior also are considered. The use of financial journals and services helps students understand stock and bond markets. As we begin this millennium, the competitive environment is getting fiercer than ever, resources are getting tighter, customers are getting more discriminating and the pressure on businesses to do more with less is getting intense. To add fuel to the fire, recent marketplace trends such as rapidly evolving product and process technology, unbridled globalization of markets, shortening product life cycles, the increasingly pervasive impact of information technology and the urgency to deliver ever-increasing customer value often are creating a seemingly insurmountable challenge for businesses to survive in this battlefield. Now, more than ever, firms must continually reassess their competitive operations strategies to maintain their competitiveness in the global marketplace.