Read the fine print. The bold print giveth and the fine print taketh away. Be aware of advertising gimmicks that are sometimes used to motivate you to buy. Examples include celebrity testimonials, clever animation, music, and fantasy. Winning the Buying Game Control impulse buying.
Several techniques can help reduce impulse buying .
Be aware that carrying credit cards may encourage impulse purchases. Ask yourself what you are giving up in the future in order to buy this item now. Do not pay extra for a brand name. Generic products are usually less expensive than nationally assigned advertised branches. The sale price for a name brand is often about the same as the regular price of a less prestigious brand.