It includes good navigation, a Hotel locator search facility as well as a general search facility, easy on line booking and a lot of information, including the ability to virtually visit any of Hilton's properties with just a few clicks. The Hilton site also provides information about holiday destinations generally including location weather forecasts and local attractions, and a promotions email subscription facility. The site also uses other relationship building strategies and attractors such as the Hilton Club which invites participation and engenders loyalty. On Line Reservation Destination Guide Hotel locator search facility General search facility Hotel News Virtual tour of Hilton properties Promotions email subscription facility Hotel Club BACK TO TOP 3. The Best Western site is my pick of the three hotel web sites.
Users can also retrieve and amend the reservation as necessary.
The Best Western site is more logically organised and less cluttered. There is also a trip planner for those not sure what type of holiday they are after. Once a location is determined the site provides updated weather forecasts, a currency converter and a list of area attractions, including an expanded search facility that lists local businesses with detailed driving instructions and a locator map. Like the Hilton site, the Best Western site uses these added features as relationship building strategies or attractors. This site also uses its Golden Crown Club to invite participation and engender loyalty.