They have absolutely no alternative. The public will go to the firm which suits them best and charges them least. If their owners would save themselves from ruin they must equip themselves with machinery as good as this new product of the inventor's brain. Once again the weary circle must be retraced, until every firm is again equipped with the new invention, and, as a result, finds itself precisely at its starting point. The Independent introduces, with a flourish of trumpets, an improved printing press.
Shareholders smile in expectation of the long deferred dividend.
Thus is the iron law of capitalism exemplified.