John Canon Classified Advertising Mgr. The beginning of this letter, with its thank you, sets a friendly and reader-oriented tone. The second paragraph follows up with the writer's willingness to listen to the reader's concerns. The rate change is stated in the next paragraph and then explained. The refund is given and the writer concludes with appreciation.
Tone is friendly, even, and straightforward.
As a whole, the letter leaves the reader pleased and confident, without the abrupt mood shift of the Barton letter discussed earlier. The next letter has a humorous context. It is in response to an Air Force claim letter requesting action on malfunctioning guidance systems in aircraft recently purchased. Our Research Department here at Meanwell International analyzed the information you sent and came to the conclusion that the high level of chrome content in the spoke wheels was apparently responsible for the malfunction. One of the reasons they are new and improved, and a feature that should be of interest to you, is the addition of the Dolby Chrome Interference Reduction Diode.