Flip through the classifieds in a paper near you. Study ads that get your attention and stand out from the others. Also take particular notice of classifieds that give you the urge to spend money. Once you have a clear understanding of how different media work, you're ready to put together a powerful integrated marketing plan. Each type of media has something that it does well.
Television can show how a product is used.
Radio and magazines are able to target very specific audiences. By integrating your marketing, you take advantage of the strengths of several kinds of media. Newspaper ads and direct mail can familiarize prospects with your look, logo, and visual personality. Radio, which builds success with repetition, can drive home the key benefits that your company provides in a way prospects will remember. You can also set things up so that your advertising in one media reinforces your advertising in another.