Leaders reinforce and discipline behavior to guide subordinates development. To help subordinates live according to Army values, leaders enforce rules, policies, and regulations. Still, soldiers and DA civilians of character do more than merely comply with established institutional rules. Acting correctly but without complete understanding or sound motivation is not good enough in America s values-based Army. People of character behave correctly through correct understanding and personal desire.
Understanding comes from training and self-development.
Personal desire comes from a person s realization that Army values are worth adopting and living by and from that person s decision to do just that. Individuals must also know why Army values are important and how to apply them to everyday Army life. Leaders can promote Army values by setting the example themselves and pointing out other examples of Army values in both normal and exceptional activities. Army leaders can use unit histories and traditions, prominent individuals, and recent events to bring Army values to life and explain why adhering to them is important. Doing the right thing is good.