So ''target the kids'' in whatever way possible is a well-known theme within many companies, even if it means moving into questionable practices or into once protected places like schools. Now, I know this new product is up against some tough competition out there. So my marketing staff goes straight to all the schools in the area. We ''donate'' only the finest, long-lasting face paint that doesn't wash off for weeks. My company knows that the school board is busy with so many other issues, they won't even notice what we're doing.
Some parents complain.
Now we are getting somewhere. Next, we ''donate'' calculators, all in the shape of a Caries' Cola can, with our logo across the top. Again, these are high quality instruments which the students will carry around for years. This is all in the interest of education, we proudly proclaim. Again, some parents complain.