There is also a slight indication that this preference depends on what information is being collected. For those that have a conditional preference, their biggest concern in what is being collected. More males than females said they don't care whether sites maintain a customer profile or not.
Younger users are less likely to care than older users, as well.
For experts, it depends on what is being stored in the profile. This result agrees with the data privacy section of the survey in which respondents report that their primary condition for revealing demographic information is that a statement be provided about what is collected and how it is used. Generally, women tend to be more cautious than males in online shopping. Providing Credit Card Information Through The Web On issues related to providing credit card information through the web, there is no clear consensus among respondents. Respondents are divided on whether it is riskier to use a credit card on the web or to use it over the phone.