Producers, owners, manufacturers, retailers . They possess a good, service, piece of information that want to advertise, promote, sell, distribute over the Internet. Most banks operate a web site with a catalogue of their products and services for promotion and communication purposes. A special type for e-brokerage is information brokerage . Some banks sites act as information brokers because they provide access to rates, indices, economic information and reports pertaining to the whole sector in which they operate in, rather than giving information pertaining to their own organization only.
Virtual banks can offer cheaper rates due to the lack of labour and premises costs.
The comfort of remote, self-service banking that virtual banks offer augments the quality of service perceived by their customers. Banks advertise their products, such as cards, loans etc. by using banners or other advertisement tricks on other s web pages, paying a fee to the owner of the advertisement space. This type of Internet commerce business is about new intermediaries. They accommodate context in a manner that adds value to its content components. Generally, context providers are e-marketplaces owners.