They will write up the results, which they will also present orally to the class. This course is designed to be a hands-on introduction to selling and sales management. The objective is to develop skills and abilities that allow you to manage your sales territories as your own business. The unique tools that you will develop will enable you to build successful sales and management careers. The course is designed to develop decision-making skills in marketing.
Textual material introduces concepts and tools useful in structuring and solving marketing problems.
Case studies describing actual marketing problems provide an opportunity for those concepts and tools to be employed in practice. In every case the decision-maker must develop a strategy consistent with the underlying factors existing in the situation presented and must consider the implications of that strategy for the organization and its environment. Consequently, the objective of this course is to teach you how to apply your current knowledge and ability when developing, analyzing, and communicating marketing strategies. When you finish this course, you will simultaneously have developed better decision-making skills as well as better writing and oral presentation skills. MKT 337 Retailing consists of all the activities associated with the sales of products or services for final consumption by customers.