Scholarship is for the benefit of students majoring in Advertising or Public Relations, freshmen and above. Scholarship is for the benefit of a graduate student. C. W. Ratliff Scholarship - Funded by an endowment established by the C. W. Ratliff family. He was one of the first editors of the University Daily and one of the first graduates of the school. C. W. Ratliff is a member of the School of Mass Communications's Hall of Fame.
Scholarship is for the benefit of a student of print or broadcast journalism, freshmen and above.
Scholarship is for the benefit of students majoring in Journalism or Telecommunications, freshmen and above majoring in Advertising. W. B. Rushing Family Scholarship - Established by the W. B. Rushing family. Mr. Rushing is a Texas Tech graduate, and is a part owner of a Lubbock television station. He is a leader among the Lubbock business community. Scholarship is for the benefit of Journalism majors, sophomore and above.