The industry trend toward an integrated marketing communication effort is taught and supported in Gannon's Advertising Communications Program. Diana Vreland A dvertising Communications at Gannon is a multidisciplinary program bringing the University's Business and Communications Arts departments together, providing a combination of courses to best train and educate those interested in the field of advertising. The major combines the pragmatic business classes needed for a strong knowledge base to pursue a leadership position while providing communication classes that develop the creative talent of those interested in this exciting career. Check the Gannon catalog for a complete description of all classes. One hundred and twenty-nine credits are required for graduation from the Program.
Students have five free electives available.
Students majoring in Advertising Communications may wish to consider a minor in a variety of areas of special interest. Advertising is the greatest art form of the twentieth century. All you have to do is swear off having ideas. To be successful, the first thing to do is fall in love with your work.