And the talk shows have been instrumental in bringing these titles to the attention of a wider public. These books do well all year, but especially well around holidays such as Mother's Day and Father's Day. They are inspirational. People don't need a holiday for inspiration. Our average customer storewide, though, is a woman.
Women do the bulk of bookbuying.
They are big readers. A snapshot of the status of alternative spirituality books and retailing suggests that the more things change, the more they remain the same. Humankind's quest for keys to the mysteries of life is as old as homo sapiens itself. For those put off by more conventional, institutionalized solutions, the search continues and, it's safe to say, isn't going to fizzle out any time soon. Subscribe Copyright 2000.