Don't rely solely on one method. Mix it up. D esktop publishing programs and even simple word-processors enable you to produce your own brochures with ease. Office supply stores sell tri-fold, blank brochures and other colorful papers to enable you to publish from your own printer or xerox machine. More often than not, you can find a volunteer willing to help out with desktop publishing.
T ake advantage of public service announcement opportunities.
Ask local nonprofits to share their media list and compile a list of contacts and telephone numbers for local press and media. Radio stations will often run short announcements which tell the public about your services or need for volunteers. Stations will usually run PSAs for a week or two at a time so be sure to fax them in regularly. L ocal newspapers and other media are often looking for interesting, inspiring or important human interest stories. Keep a list of local press facsimile numbers and send out press releases whenever your organization is having a notable event or has a story that may be of interest to the public.