TV's ability to show your product or service in action is a powerful persuader for prospects. Thousands of viewers can simultaneously see what a friendly, honest-looking person you are. They can see how your business will benefit their lives. You can also show them how to buy from you. Television is simple, powerful, and everyone watches it.
Studies show that the average household has the TV on an amazing seven to nine hours each day.
It's not overstatement to say that television is the central most important media in many of your prospects' lives. That's exactly where the problem lies for the home-based business on a tight marketing budget. TV is in demand. Everyone wants it. And, as a result, TV advertising is expensive.