The Power of Television Television has the highest daily and weekly reach of any medium in Canada. Television messages have the highest recall due to the combination of sight, sound, motion and emotion. After sleep and work, people spend more time watching television than any other activity. Television is considered to be the most authoritative, influential and believable media.
Television has an aura of importance.
It is a prestigious medium, enhancing the advertiser's image by its use. Television is intrusive, has impact and is exciting. Television can demonstrate a product or service like no other medium. Television offers limitless creative opportunities. The imagery of television can take advertisers beyond the focus on price and item to develop a sustainable, long-term marketing image.