Not accustomed to reading, people hardly write, if at all. No one writes a letter these days. It is much easier to pick up the phone and say what you have to say. Much faster and more personal. But like I said, you will just have to write for your pages.
Some tips seem in order.
Do a brain storm. Write down anything you can think of that enters your mind, concerning the subject you want to write about. Preferably short hand sentences. The order does not matter, or writing style, or grammar. Often you will be amazed of what you can come up with.