Some search engines read the text to verify keywords found in your Meta tags and Title tags. A couple of the major engines do nothing but read the first megabyte of text on your page and catalog your page from what they find there. If your web page is completely graphical and has no text, a search engine can not catalog your web page's content. You can even repeat the keywords in the body text up to 6 times. Search engines suggest that you do not repeat your keywords one right after another, but break them up between other keywords.
Some people try to fool search engines by coloring the body text the same color as the background.
You can use your required body text in quotations as customer comments or perhaps as a review from a magazine, if you've been written up. How to work with Frames Framed web pages have become very popular in the past year or so, but, unfortunately ALL of the major search engines have reported problems in cataloging these pages. A framed page consists of at least one page existing on the same page as another. This layering of web pages confuses Search Engine spiders and thusly they are unable to catalog your web page. You may also want to include special html tags that will move the user's web browser to your next page after a few seconds.