Not only did the customers strongly object to the loss of one of their inalienable rights to have coupons, but, the company is facing antitrust problems. Food companies and stores are looking for a solution. One approach being tried is an increased targetting of coupons towards in-store. This is felt to increase their effectiveness. Whether this will be successful or not depends on their purpose as loss leaders, sales incentives, or marketing tools in themselves.
Seasonal ad is appropriate.
Ad has 800 number for further assistance The manufacturer's address is on the coupon. Long, trusted, reliable brand name and company customer service. It explicitly states the constraints of the coupon in bold letters at the top of the coupon. The coupon included the company brand name and familiar theme. Consumer does not have to turn in rebate.