Second, the information itself almost always provides clues to its veracity that are visible to the critical eye. It is aimed at a general audience for whom superficial discussion of a subject is often all that is required to formulate an opinion, buy a product, or satisfy curiosity. This most basic piece of information is not negotiable. This is another non-negotiable demand. No matter how brilliant the argument, if it's not attributable, it's not a resource.
Scholarship is a craft with tested and time-honored standards.
Online scholarly works must adhere to the same rigorous academic criteria as printed materials, or they do not constitute scholarship and should not be used. Rather than excusing the shortcomings of a resource because it's online, just refuse to use it. Shoddy work is not only offensive, it is suspicious. While this point may not be immediately obvious to students, it cannot be overemphasized. No online resource that makes its case by attack or disparagement can be considered reputable.