But they've spawned scads of copycat sites such as StunningCurves and Gene Ross , and made Ford's missives must-reads for everyone involved in the industry. Ford's rise is only one example of gossip's increasing importance online. Industries from fashion to media to music to technology to bodybuilding all have their online rumor mills. When I'm writing on my website, I don't have to get three sources to support every statement I make. Unlike offline dish, Web gossip doesn't orbit around the Donald Trumps, Pamela Anderson Lees and Prince Williams of the universe.
Verticals get really far down into their subjects.
No matter what their beat, gossips rely on tips and tidbits from an array of sources. Ain't It Cool News ' Harry Knowles before him, Ford turns his site into patchwork of comments and quips from a cross section of the carnally inclined. There's a seamless integration between myself and them. We're a team. Send it .