Storytelling Having actors and sets hang around in our TVs isn't going to do us a lot of good unless we can tell them to do something interesting. So, in addition to objects, we need a script that tells the receiver what to do with the objects in order to tell a story. TV conceived as objects and scripts can be very responsive. Consider hyperlinked TV, in which touching an athlete produces relevant statistics, or touching an actor reveals that his necktie is on sale this week. You think Java is important - wait until we have a similar language for storytelling.
TV is, after all, an entertainment medium.
Its technology will be judged by the richness of the connection between creator and viewer.