There's very little value in press releases. Because reporters are like speed skaters. Every lap they go around represents a news story. If you get to a reporter a minute after their deadline, the story is filed, it's too late. It doesn't count.
Some states have the death penalty.
It's too late. The switch has been pulled. When a reporter puts a story to bed, it's over. That's why they're not interested. So while reporters are running like speed skaters, attorneys are writing press releases at about the same time John Grisham writes a novel.