Discussions of actual case studies are used to study advertising, personal selling, channels of distribution, marketing research, pricing, new product policy, and the marketing mix. The course is a study of human behavior in the business world that offers a practical, professional approach toward agreement attainment. Strategic planning, consensus building, influence, time management, perceived value, customer focus, and satisfaction of organizational and individual goals are among the topics considered. An examination of current professional practices through the case study method. Case studies and lecturers will be selected to reflect a student's discipline area.
Students undertake a significant project with faculty guidance.
A project presentation is required.