Now is a nonpartisan, independent voice for children, working to translate the nation's commitment to children and families into action. With particular concern for those who are poor or at risk, Children Now is committed to improving conditions for all children. Founded in 1988, Children Now is a national organization with special depth in California. They conduct endless surveys and focus groups.
Teenagers are the hottest consumer demographic in America.
They have money to spend and few loyalties to specific brands or companies. But marketing to teens isn't as easy as it sounds. Since they suffer from such a bombardment of marketing, they've grown wary of it. Any marketer that seems to be marketing is immediately deemed uncool, which is the kiss of death. So marketers have to find a way to market without seeming to do so.