STAR-RITE Reversible Toaster made by the Fitzgerald Manufacturing Co. of Torrington, Connecticut. Patent issued 1921. You use the knobs on top of the doors to swing the bread around to toast both sides. This toaster, with its original box - from which this illustration comes, was generously donated to the Toaster Museum Foundation by Bob Sumner of Huntsville, Utah. Universal E945 by Landers, Frary and Clark of New Britain, Connecticut, c. 1920.
Spring loaded doors hold toast in place.
Wonderfully complicated baskets turn on a horizontal axis. The best name we've heard anyone call this unit is the Sweetheart Toaster , so until some old advertising literature is found that tells us different, that's what we'll call it. The Sweetheart Toaster operates by the two buttons on its base - one button for each side. Pressing one of the buttons swings the bread basket out perpendicular to the toaster allowing one to insert or remove bread. Release the button and the basket swings back against the toaster.