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Times are tough in cyberspace, and many women's sites are ditching their stores.
That's why Oxygen, founded by TV moguls Geraldine Laybourne and Oprah Winfrey and some high-powered pals, Monday will announce Shop 02, a different kind of online shopping initiative. Search results are linked to brief product reviews written by members. Those reviews are graded by other members and ranked for helpfulness. She adds that providing editorial content to help women shop is a more manageable proposition than running an online store. To the degree they're able to provide a trusted resource, it will be a big win for them.