Directly or indirectly, these are all functions of editorial content. The ability to communicate effectively in this medium, as in all that came before it, depends more than anything on the ability to organize and articulate information in written form. Yet this point has gotten lost in the shadow of technology's bright glare. We've become so entranced by the packaging that we've forgotten that it's really the contents that count. Articles about information architecture don't sell magazines to Netheads, don't attract throngs of technophiles to Websites.
Someone has to.
This site is Uncle Netword's humble contribution toward raising the level of editorial content in cyberspace to that of the technology that enfolds it. Despite its importance, editorial content is often a site's weakest component. Because it entails a specific body of knowledge, webwriting should be approached as a distinct writing genre, on a par with journalism and business writing. Editorial Content on the Web is offered as an aid to Site owners and Web and intranet publishers Web developers and designers Content providers Content managers, webwriters, and online editors Nonwriters and writers from lesser media pressed into service as webwriters Writers from other fields contemplating a career shift into the digital media Writers from other media writing about the Web and related technology Webmasters and site administrators. He is, regrettably, not really your uncle.