Or it might be quiet and conservative . However, the attitude should fit the mood of the school year and the personality of your school. An effective theme gives the yearbook its tude. It unifies and gives the story of the year a unique personality and approach. A strong theme presentation unifies the yearbook verbally and visually.
Theme statements are similar to slogans used in television commercials and magazine advertisements.
The theme catch phrase, just like an advertising slogan, summaries the product and creates its image with a few dynamic words. These words might include lingo or phrasing that appeals to the audience. The theme presentation unifies the book visually through a variety of techniques including a consistent graphic look. Ideas can come from unique events and happenings. Something unique to the year, such as the opening of a new building, implementation of a block schedule, switching from open to closed campus, the passage or failure of a bond election, celebration of an important school anniversary or winning a state championship are all unique happenings that could inspire a theme statement.