This course takes students from the basic accounting equation to the preparation of income statements and balance sheets. The course includes the classification of accounts, the use of special journals, worksheets and microcomputers, merchandise operations, valuation and control of cash, receivables and inventory, acquisition, depreciation and disposal of equipment, nature resources and intangibles. This course examines topics suitable for natural history interpretation, including ecology, geology, geography, flora and fauna. Ethnobotany the study of human use of plants is also demonstrated in hands-on field activities as a viable and popular topic for interpretive activities. CNI 172-3 Technology and Interpretation Computer technology provides exciting tools for designing interactive activities in interpretation.
Students use software applications to produce web pages, CD-ROMs and virtual exhibits.
Computer technology is explored as a device for both interpretive activities and marketing. Interactive games are strongly emphasized, as they are rapidly becoming standard activities wherever interpretation occurs - creating excellent opportunities for those with imagination. This course examines basic concepts and principles of marketing and how they relate to the tourism and interpretation industry. Market research, product analysis, and customer profiles are studied as a means of examining the concepts of target marketing and micro-markets. Promotion and advertising tools are examined with an emphasis placed on sector-specific marketing issues.