You've seen this mistake before. You go to a Web site and you have no idea where to begin or what is important. Hire a designer who knows how to use color, images, and text to lead the user through the site. You've probably seen this one before too. A search engine tells you this site has what you are looking for, but when you get there it seems impossible to find.
Some sites seem to just look better than others.
This is most often a difference between a site that is put together piecemeal and one that was developed with a design concept. Check the previous work of your designer. You should see consistent use of typefaces, color schemes, and images. Work with a designer who has experience with what you require, or who, at the very least, will take the time to thoroughly learn new technology before it is implemented on your site. From the start, you will receive a high level of professional service from The Wire.