And so Sawyer set out to promote the book himself. Having written press releases for corporate clients, he now wrote them for himself. Knowing that Warner had no intention of sending out advance galleys of the book, he printed up 75 copies at his own expense and sent them out to reviewers. Some writers might raise their eyebrows at such flagrant self-promotion. But Sawyer is unapologetic.
Writing is a business.
Publishers, book sellers and trade magazines all think of it as a business. It would be stupid and self-destructive for me to ignore the business aspects. All I can do is draw attention to the work. I have no control over what reviewers will say about it. In the case of Golden Fleece , this strategy paid dividends.