The whole is greater than the sum of its parts. As new users join the community, they contribute their MP3s. Even if users leave and never come back, their contribution remains and can continue to be enjoyed by the rest of the community. The software is easy to get. Create a buzz.
Word of mouth is one of the most powerful forces on the Internet.
Create community, which is an equally powerful force. Be easy to find. Sometimes, a return to the basics is what you need to ensure success. In closing, I'd like to go out on a limb and say that Napster easily has the potential to be the next ICQ . In many respects, both products take advantage of the same basic marketing principles.