Cookies also can be used to create tailor-made advertising messages directed to you or your children. To avoid having cookies track you through Web sites, you can open up the options setting in your Web browser and change it so that a Web site will have to get your permission to place a cookie on your computer. Personal Information Full name, home address, e-mail address, telephone number or other information that would allow someone to identify or contact a child. Privacy Policy A statement from the Web site operator or online service outlining what information it collects, how that information is used, who might be given the information, and how to contact the Web site operator. A link to the privacy policy must be prominently displayed on the home page of the Web site and on any other area where personal information can be collected from children.
Some Web sites have icons that look like privacy policy seals of approval.
As yet, the FTC has not authorized any privacy seal programs. Third Parties Anyone who is not part of the Web site or online service, such as advertising and marketing companies. Information collected from children on the Web can be sold or given to third parties to help them target children to buy particular products, watch specific TV shows, listen to certain CDs, all based on a child's interests. Most important, verifiable parental consent means that a Web site or online service must have a parent's authorization before collecting, using and disclosing a child's personal information.