Avoid the flash of cute animated banners, sound files, heavy graphics and bothersome frames. Make sure your pages will download quickly and be readable by any computer using any browser. Also, avoid the hype. Some of the information you will be placing into these databases will live a long time, and errors you make now will haunt you for a long time.
Websites are always under construction.
This will ensure that your page ranks higher on most of the major search engines. The META tags which are embedded in the html code of your page are used by many of the search engines as a way to allow you to control what they say about your site, and the categories they place you under. There is a lot to know about web-based marketing and the rules are always changing. Auto submission software, banner advertising, electronic newsletters, newsgroups and email discussion lists, cyber malls and non-web methods of site promotion are just a few of the areas that you can explore. Probably one of the most beneficial things you can do is to visit other ESL program websites and study their site structure.