Topics include Total Quality Management, facilities planning and layout, materials handling, inventory, production scheduling and control, quality control, work measurement and incentives. Methods of planning, organizing, operating, and controlling small businesses are discussed. Windows and Microsoft Professional used. Introduction to advertising and sales promotion with emphasis on communication process, understanding consumer behavior, nature and management of advertising, advertising production, and analysis of sales promotion including purpose and techniques. Analysis done and solutions developed with word processing, business graphics, electronic spreadsheets, database, e-mail, and the Internet.
Software utilized is regularly updated.
Windows and Microsoft Office Professional used. 283 Desktop Publishing Focuses on use of microcomputer-based systems using software such as PageMaker, Correl Draw and Publish to produce business publications such as newsletters, advertising fliers, catalogs, brochures, business proposals. Emphasis is given to page layout and design including integration of text, graphics, photography, and data.