The World Wide Web is no longer just a hotbed of creative web site designs. It has grown to become one of the largest means by which businesses advertise their products and services and conduct sales. As a result, companies now need skilled professionals who can develop sophisticated marketing strategies and advertising campaigns.
Students learn about the effective design of Web sites and develop marketing strategies.
They study the fundamentals of advertising, economics, eCommerce, consumer behavior, business communications, and public relations. Students in this program also learn multimedia business law and examine online advertising case studies. They even study color theory and typography to better understand the Web design process. They can work in public relations or with advertising or service agencies, or Web development companies. Graduates are qualified for jobs as sales and marketing representatives, media researchers, junior buyers, or copywriters.