Peak hours of danger of exposure to harmful UV rays are between 10 a.m. and 2 p.m. Beware of reflected sunlight.
Sunburn can come from light reflected off sand, concrete, water, even snow.
Beware of cloudy days. Dangerous rays penetrate clouds and haze. People of northern European decent are at highest risk for developing skin cancer. Fair skin and light colored eyes indicate who is most susceptible. Early stages of skin cancer may appear as any change on the skin.