Direct Mail Direct Mail Industry Market research report from the US Embassy in Beijing, September 1997. Advertising Agencies China s retail boom and increasing competition among retailers is making China s advertising industry grow even faster than the economy as whole. China has about 64,000 advertising businesses, including more than 500 foreign joint ventures. Foreign advertising firms are limited to taking an equity stake of up to 51 percent in joint venture enterprises. All of the major international advertising firms are present in China.
Television advertising takes the largest single portion of the Chinese advertising market.
China s regular television viewing population is 84 percent of China s 1.2 billion people. Major articles sold on television include toiletries, foodstuffs, pharmaceuticals, liquor, and home electronics. Enter a company name or a portion of the name. Use quotes to group words together. Search Tips can be found here.