It is our inherent desire to be the best local television station in the country. We will affirm that commitment daily by maintaining the highest standards of excellence throughout our local news, entertainment, information and public service programming. A ccuracy and fairness are the cornerstones of our local news effort. We build upon that foundation by being solution-oriented in our news coverage, offering viewers helpful information and providing context to the stories that affect our viewers' lives. We provide a balance of all kinds of news about all aspects of life, emphasizing people's successes as well as their failures.
W e recognize that hard work and creativity are our greatest assets.
We seek to attract and retain the very best people at every level. We are open to positive change and innovation, with each of us continually working to expand our willingness to take responsibility, and be accountable for our actions. W RAL-TV is strongly committed to the communities we serve. Public service is an important part of what we do every day, and we encourage our employees to be active participants in the process. We want to be an integral part of our viewers' lives, and we realize that community involvement is at the core of who we are and what we do.