Descriptions, comparisons, and recommendations of the various available techniques are provided. Usability Although e-commerce has rapidly expanded, research indicates that consumers remain mistrustful of doing business on the web. This is true despite the availability of encryption and related technologies to provide security for online transactions. The consequences for e-commerce vendors are serious, because the lack of trust poses a barrier to sales. Designers and engineers often misconceive which factors promote trust, tending to focus on the security component.
Studies reveal that security, while important, is only part of the picture.
Privacy and usability also strongly influence customer willingness to trust an e-commerce site. Be sure to include the names of the publications you would like to receive.