Presents appropriate application of promotion strategies for the consumer, sales force and retail-trade categories. Case studies are used to assess program feasibility and cost effectiveness, and explore trends in promotional marketing. Emphasizes understanding of consumer purchase behavior and formulation of promotion strategies that change behavior. This course introduces technical writing as both a skill and career path. It also focuses on the needs of technical readers and the skills of organizing and presenting complex material.
Students practice writing through workshops with feedback from peers and instructor.
Emphasis is on clear, concise style, including techniques for testing and evaluating documents. BCOM710 Topics in Communication Courses offered under this designation will address current issues in business communication and will vary from semester to semester. They may be offered for one semester or as ongoing classes. The course is presented from the perspective of a director of communication and emphasizes the integration of corporate communication objectives, plans and activities. BCOM800 Management Priorities and the Communicator Examines the role of communication from the top management perspective.