Survey your visitors Do a research survey of your visitors. Why they came - this will help you increase the response to your advertising to no end. This is just a sampler, I'm sure you'll define your own survey objective and develop questions that enable you to achieve it. Enough has been said about them, so I'll just muddle over the basics. If you don't know I'll keep you.
Search engines return tens of thousands of pages to any search criteria.
Every search engine is different and uses slightly different criteria, so this is kind of general and not every technique applies to every search engine equally. These are the words that you want to come out tops with. Search engines also rate your site by location of the key words. The higher up in the page they appear the more relevant they believe that they are. Some engines look at how many links are pointing to your site and decide that more popular sites are more relevant.