It has likewise increased the level of participation during class discussions. By employing creative and aggressive PR tools, the Foundation has raised sufficient finances to sustain the production of the programs for four consecutive years. It has also acquired a total of 4,622 cable-ready TV monitors, which were donated to public schools in 41 major cities and provinces, including the remotest areas in the country. Audience Ratings - The first four ETV shows are consistent top placers in the ratings game, sometimes ranking higher than many established shows on prime time television. The University of Asia and the Pacific also named Sine'skwela , Bayani and Hirayamanawari as among the top five most watched children's programs in the country .
Teachers also gain from the show tremendously.
The video graphics are excellent audio-visual tools in explaining and simplifying concepts. There are currently 16 regular advertisers for all ETV programs. Public officials on the other hand support the ETV project by making their respective constituents as beneficiaries of TV monitor donations. C. Formulation of Messages Having a very impressionable and sensitive captive audience, the ABS-CBN Foundation is careful in the production of it's television programs. Meticulous Planning and Production - The planning and production process for each show is a meticulous one that requires the synergy and collective efforts of several experts and institutions.