Women fans, with few race heroes of their own, are actively seeking companies on which to bestow that loyalty. Thunder Valley Racing, working with experienced and competitive race teams and women drivers, can provide a turn-key racing opportunity for your company. We will be pleased to work closely with you to implement marketing and communications strategies, design and execute trackside promotion and hospitality programs, and support existing communications programs. The Concept Messages from a woman driver cut through the clutter. Nearly half of all race fans identify with women drivers and are waiting to hear and act on your advertising messages.
Women make up nearly half the auto racing audience, both on television and trackside.
Auto racing fans are extremely sponsor-loyal. Race drivers are strongly identified with their sponsors. Very little racing-related advertising is directed to women. Free media, including television and newspaper sports coverage, will flow to your driver and your company. Association with an active woman will enhance your corporate image.