This ring is only for sites with FREE stuff. You must place the either the HTML Fragment or the Navigation Bar on the url you register. It is just people helping people drive more traffic to their website through a unique ring.
Web rings are a great concept for promoting web sites free of charge.
Participating sites will receive visits from potential customers who may never have found them without the Ring. Your site should be attractive yet functional. Your site should be acceptable for viewing by all age groups. It is on this page that you are required to install the webring code. In other words, go easy on java script or large art files on the page.