For this to happen, it is crucial that a well conceived marketing plan be established in coordination with the delivery of the distance education instruction. The development of a well conceived marketing plan for distance education courses is the basis of this paper. The authors currently serve as faculty in the Educational Technology Leadership Master's Degree program delivered entirely via distance education at George Washington University. This program is designed for individuals who want to lead the way in improving teaching and learning in education and training settings through the application of educational technology theory and practice. The program makes use of many technologies including satellite television, video, e-mail, World Wide Web, and NetForum software.
Students can choose to take individual courses or enroll as degree students.
The course credits and degree are no different than those awarded to on-campus students. The program has an enrollment of approximately 270 students. Most of the students have full-time jobs as teachers, educational administrators, media coordinators, instructional developers, active duty military, or training specialists. The program has been in existence for eight years. In most cases, marketing attempts to generate profits from the sale of goods and services to fill customer needs.