The owners of Twins claim that there is room for about twenty such shops in this market. Men in the growing Polish middle class, the largest group that regularly wears suits, seeks Polish brand names that keep pace with international fashion trends. Manufacturers serving this market sector offer both avant-garde and classic styles, as well as combinations of both. They dress politicians, businessmen, officials, bankers and traditionalists. Price is an important factor in choosing apparel.
Some companies offer different collections in different price ranges.
The widest range of products is aimed at the average-earning group of men. Fine Fashion houses, such as Wrona and Rotter, are expanding their distribution chains. All of these companies pay particular attention to the presentation of the apparel in stores and to the professionalism of their staff. It is estimated that almost 12 million Poles live on the borderline of poverty and that one quarter of them are adult men. Bazaars offer flexible pricing, but it is expected that bazaars will have a decreasing share of sales as the middle class grows.