They also develop an understanding of various programming formats and announcing techniques. Skills learned in this course are applied to a weekly show at CKDJ, the student radio station. This course provides students with more hands-on news writing and reporting experience. They also learn to write clearly and quickly for a deadline, to perform on-air with credibility and to understand the fundamentals of broadcast law. This survey course gives students an understanding of the different styles of radio.
Students learn how radio formats are used to reach a target audience.
They also learn how CRTC regulations affect radio programming. This course will examine the historical roots of current popular culture and its effect on the media. As well, the course looks at the art of predicting trends and analyzes their impact on mass communication. This course is a pre-requisite for RAD1538, Marketing and Promotions. This course examines the co-dependence and interaction between various media.