Armed troops are patrolling the streets. The transportation system, already loaded to capacity from the holiday traffic, on the verge of collapse from the masses fleeing the cities, comes to a complete halt when the pilots, fearing the Y2K problem, refuse to fly. Y2K czar explains we have nothing to fear before retreating to his Y2K bunker. Dick Clark removes bandages after millennium face lift. Disgruntled revealers joined WTO protesters and reduced the city to millennium ashes.
Sheep take advanage of the chaos to rape ranchers.
It won't work. You can start fear. You can use it. You can even sell it but can't stop it. When fear's coming and you're standing in the middle of the road trying to flag it down, all you are is roadkill.