And outdated information will keep them away. When you decide on content, keep in mind your ability for upkeep. Get students involved. They will be learning valuable skills for the future. Even young students can help decide content and learn how to build pages.
Students can also use the site to teach others and share their work.
Suggest developing and maintaining school web sites as a service learning project for students. Incorporate web page design in a communications course. Take advantage of training. Find out what's offered by your district, local library, or community college.