JOUR 328 Public Relations Case Studies - Study of various types of public relations problems and solutions reached in actual cases. Types of problems covered include those arising between an institution and its members or employees, its home community, its financial community, its consumers and other special publics. Students prepare at least one public relations project. JOUR 327 JOUR 416 Public Relations Practice - Students handle public relations projects and activities for a variety of clients in a simulated public relations agency setting. The instructor serves as the overall supervisor.
Students assume roles as account executives and assistants.
Campaigns - Basic skills required for public relations are updated and refined. Advertising Competition - Students prepare an advertising campaign and present it at the National Student Advertising Competition of the American Advertising Federation. Campaigns have been for a car, credit card company, an airline and a magazine publisher, all of which sponsored the annual competition. Students assume job titles and descriptions and do a comprehensive communications plan, involving research and all forms of media. MATH 175 Elementary Statistics - Data analysis and charts, rules of probability, conditional probability, distributions, random variables, sampling, confidence interval estimates, hypothesis testing, regression and correlation.