And Braun learned most of what he needed to know about computers himself, with only minor guidance from his grandson. When her son set up her first computer, she was so overwhelmed that it sat unused for months. Then a friend told her about Computer Tutor Plus, a Hollywood, Fla., business that specializes in teaching seniors how to use computers. After a few hours of personal instruction, a whole new world opened up to her. I'm on the computer so much that e-mail has become the best way people can find me.
Seniors provide a terrific potential market in the field of computers and the Internet.
Going online helps them stay active and allows them to connect to friends, family and the world. However, seniors have been slower to buy PCs and log onto the Net than other age groups. It takes them longer to master the new technology, and they may have trouble seeing small print on screens and manipulating a mouse. They are more likely to need classes and special equipment and programs. Smart entrepreneurs are recognizing and taking advantage of the growing senior market.