Cases, lectures, and individual research projects. Students create a marketing plan that synthesizes concepts learned throughout the course and demonstrates cohesive planning ability from strategy to implementation. Lectures, cases, discussions, and field trips. Beyer Hurst 4 semester hours Principles of Finance Mgt. Broadly, the financial manager's decisions relate to making investments and paying for them.
Spreadsheet software is used to provide practical applications of the course material.
Clarke 4 semester hours Prereq. Mgt.110 Management in East Asian Multinational Corporations Mgt. The emergence of the Pacific rim as a major global market is due, in part, to the role of the region's multinational corporations. This course explores the management styles and practices of these companies in the context of cultural factors, economic policies, and political and legal factors. Emphasis is on Japan, Hong Kong, Korea, Taiwan, and Singapore.