Software is a work product, not an idea. Software technology transfer usually starts with the product itself. Software is a complex product that can have multiple rights. To track down these people and obtain the releases and clearances you need is a substantial job. You need to devote strategic resources to this from the outset, because if you don't manage where you get your materials from, it's not publishable.
Software is more tightly bound to the academic mission of a university.
Much like academic publishing and instructional activities, software innovations require continuous attention to issues of publication and control. Moreover, refining an application entails the participation of the end user. In some cases, provisions for feedback from business partners and customers are included directly in the license agreement. Software exists largely under a different university policy. Typically technology transfer operates under university patent policy, which holds that all inventions will be assigned to the institution.