The Competitive Analysis project explores web sites of interest to the participant. Another project is research oriented and focuses on the specific interests of individual participants as they relate to Internet marketing. There are two team projects that are required assignments in the program. One project is the conceptualization of an Internet start-up company and the creation of a short business plan. The other team project, which is intended to be the culmination of skills and knowledge acquired in the program, allows participants to take part, from beginning to end, in the creation of a corporate Internet marketing plan.
Teams consist of a number of participants, usually four to five members.
Project teams have access to their facilitator to assist in the development of their projects. Each team presents their project to the class. Instructors and guest speakers have been selected to provide a balance of academic instruction and real-world experience. With many years of experience in both the Internet and traditional marketing, our instructors ensure that the program is comprehensive, multidisciplinary and dynamic.