B.S. Marketing is the dynamic process by which individuals and organizations strive to anticipate and satisfy consumer s product needs and wants. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, and develop advertising and promotional campaigns. At Berry, students with a degree in business administration gain business knowledge through courses in accounting, finance, economics, management, information systems, and the social and legal environment of business. Students pursuing a concentration in marketing gain a foundational knowledge of the discipline through completion of the marketing requirements.
Students also choose from a variety of marketing electives to tailor to their own career objectives.
Marketing courses at Berry College include Principles of Marketing, Personal Selling, Consumer Behavior, Marketing Research and Analysis, Product Development and Management, and International Marketing. In the broad field of marketing, the skills needed vary depending on the job focus. The demand for analytical and problem-solving skills is generally high. Those in marketing should be good with data and have strong presentation skills. Marketing students develop problem-solving and analytical skills, in addition to refining interpersonal and presentation skills.