Many designers spend their entire lives learning how to design with and create type, illustrating type's power as a design element. Choose the right type, and your work will have the impact you're after. Choose a clashing or inappropriate typeface, and your work will be unattractive, ineffective, or worse, boring. Form Very often, how light or heavy, wide or narrow, stooped or straight we are depends largely upon our heritage or the way we were raised. This finding is true of type, as well.
Typefaces have specific attributes.
These attributes are referred to as form. Form specifically relates to the shape and direction in which a given typeface is presented, and includes weight, width, and posture. Some typefaces are dark and heavy, others, light and slender. Type weight influences the way faces appear. Regular is the average weight class, simple and unadorned.