So that you will - succeed. For one, you lose things along the way. You lose the margins, the cutting edges of your personality, of your brilliance and crazy crazy genius, that is uniquely yours. From the perspective of genetic pooling, that's bad news, because a society needs a diverse gene stock to survive times of crises. A society needs new ideas constantly percolating to the surface, to see what catches root during each new turn in the meandering path of evolution.
Sustainable life requires a dialectic, so that from the old can spring forth the new.
The margins are the laboratory for the center. After awhile, people know what vanilla and chocolate taste like, so they quite coming back to see if there's any other flavors. They know there won't be. People withdraw, become frustrated, alienated. Having lived for 38 years in a winner take all society, that kind of self-censorship comes pretty easily to me by now.