Achievers are work-oriented and successful. They have high job satisfaction, respect authority, and favor the status quo. Achievers like to demonstrate their success through their purchases. Strivers are lower-income people with values similar to the achievers. This group emulates achievers.
Style is important in their lifestyle.
Experiencers and makers are the components of the action-oriented segment. Experiencers are the youngest people in the VALS-2 scheme. Their median age is 25. They are active in both physical and social activities and are also avid consumers, who favor new products. Makers are the self-sufficient group.