Choosing a likable name for the site that wasn't already registered with Network Solutions was a challenge. Judy had to determine the structure of the organization and decided to incorporate, partially for liability reasons. Bylaws, stock certificates, and sales forecasting are all part of the package. What to charge for advertising and views versus click-throughs on ads are still being sorted out across the Internet. All of these decision points took Judy's time and research, but the effort should pay off in the form of a well-organized business and Web site that meets visitors' needs and attracts and retains vendors.
Users can tailor the reminder to include the interests of the particular gift recipient.
The Giving Center also offers an all-occasion gift registry so people can list exactly what they want and even provides a place to record what users give family and friends so they don't repeat themselves next year. The site debuts in early October, 1999. We never outgrow that need to feel special. I've heard too many parents regret that they don't know the wishes of their children who no longer live with them or grandparents who don't have firsthand knowledge of special interests of grandkids who live far away. The Giving Center can help someone remember someone else in a special way, and it can simplify the giving process for a harried mom, dad or businessperson.