The business use of GIS technology is rapidly expanding. Business uses include a wide variey of marketing research applications, retail trade area analysis, site selection, real estate development and land use planning, land value assessment, media targeting for advertising, and transportation planning. Geographic information systems may now be considered essential to conventional sales and marketing programs.
Software is relatively inexpensive, highly functional, and increasingly user-friendly.
Data and skills available to implement the systems are becoming widely available. The creators of this selective bibliography have this same audience in mind. Clarke, Keith C. Getting Started With Geographic Information Systems , 2nd. Prentice Hall, 1999. Davie, Kevin, James Fox, and Barbara Preece.