The startup, based in Provo, Utah, began as an extracurricular activity by Brigham Young University students Josh James and John Pestana. So they phased out the design clients, and sought to develop a set of tools that no Web page should be without, beginning with an accurate way to quantify the visitors on a particular site. Options include counters, polling, merchant linking, and the ability to manage downloads.
Some services cost more, but many others are free.
The majority of the clients are small businesses although several larger Web sites take advantage of the service. A lot of these larger pages have no accurate way to track visitors. Adding additional features, such as community-oriented chat, discussion groups or message boards, will make the offering more complete and a more valuable resource for webmasters as they will be able to interact with others dealing with the same issues or problems. The company had no trouble getting investors. Rather, as James said, it turned down five opportunities.