No matter whether you are planning for a clinic, a region, a program, a department, or an organization, the questions that you ask in the planning process are the same. However, the terms used to define the responses to these questions vary widely among organizations, countries, and regions. Whatever language you use, the terms should be clearly defined and must respond to the questions listed below. They must be used consistently throughout your planning process. A general statement of the type of organization, its main purpose, and its values.
Some organizations also state the values that guide their work.
Organizational goals define the changes and improvements that the program should make in order to achieve its goals effectively and efficiently.