David's Critique on Social Judgement David's Critique on Social Judgement Social judgement is seen as a scientific theory, because the theory can be proven. The theory holds up to Griffin s scientific standards. Social judgement is very useful, and simple.
Social judgement explains data throughout the theory.
It categorizes your feelings on a particular subject through the latitude model. You can either reject, accept, or stay neutral on any subject, and it will predict what is about to happen next. The theory then explains why you would do what you are going to, because the latitude will show you how you feel about the subject. If you are highly involved, you are most likely to answer at either rejection or acceptance. Social judgement attempts to predict what will happen in the future by giving advice on how to persuade people.