Focus on improving individual communication in groups. Particular attention is given to news, advertising and politics. Taught in the fall semester. Those fields involved may include photography, film, video, computer imagery and holography and other contemporary media. Students will be introduced to these media through lectures, direct laboratory experiences, discussion sessions and creative problem-solving projects.
Special attention is given to the communicative efforts of women in the public arena.
Taught in the spring semester. The study of the role of advertising in contemporary society. Topics include the history and sociology of advertising and the analysis of advertising and marketing efforts from a communications perspective. This course focuses on challenges in the corporate world. Topics include corporate culture, management strategy, information technologies and multicultural communication.