Commentary Online Advert. Now it's time for me to share with you some of the things I've learned while writing this column. Lots of great email marketing ideas are in place, and I tip my baseball cap to all you innovators. Back in October, I wrote a column detailing the efforts of Logos Research Systems Inc . The enthusiasm of the mail I received regarding this case study is so far unsurpassed.
Untargeted lists can be productive.
Conventional wisdom holds that since the Internet allows you to target consumers in ways unthought of offline, you should take advantage of this all the time. I'd like to hear more about survey tactics for building up email databases. In the 2000 ClickZ MessageMedia Email Excellence Awards , the category of Best Online Survey Program was woefully underrepresented. Either marketers are creating great online surveys and not telling anyone about them or we still have a lot to discover here. The rich media versus HTML versus plain-text debate continues to rage.