With the clever premise of using rendered army figures in war simulations, Army Men has blasted its way onto the video game scene. The software's success has spawned a series of sequels. The company had been left for dead as a video game console maker. Designed as a 16-bit killer in the Sega and Super Nintendo market, its selling price proved too high, its market penetration too low.
War is hell folks.
The company decided to make the transition from hardware to software. From in-house titles like Army Men to buying the Might and Magic franchise, Hawkins built up a gamer's paradise of a software library. Ironically forgiving, the company went on to cater to the PlayStation owners who signaled the demise of the 3DO system. The company also hit the personal computer market, where Might and Magic had made a name for itself in the role-playing segment. So, like Army Men inching forward in battle, 3DO staged an impressive surprise attack on its skeptics.