Major emphasis is given to marketing strategies, media planning and advertising effectiveness in the promotion of products and services. Current trends in media advertising and advertising responsibility are also explored. Offered fall, even years. This course provides an introduction to the various styles of broadcast copywriting. Radio news, radio advertising and television advertising copy are prepared and analyzed.
Students learn the accepted format for broadcast scriptwriting.
Students may use the facilities of the campus radio station, WGSU-FM, to practice news copywriting. Offered each semester. 266 Radio Production A study, through practical application, of the devices and techniques employed in modern radio. Offered every fall. Offered every fall.