Scholarship is for the benefit of all Mass Communications majors who are sophomores and above. Joe H, and Marv Lee Bryant - Funded by an endowment established by Mrs. Joe H. Bryant at American State Bank. This scholarship is open to all Mass Communications majors who are sophomores or above. Byrd Advertising Scholarship - Funded by an annual contribution from Bill Byrd, Byrd Advertising Agency, Inc., Lubbock, Texas. Scholarship is for graduate Advertising major.
Scholarship is for the benefit of Advertising majors who are classified as freshmen or above.
Marshall and Clint Formby Mass Communications Scholarship - Funded through an endowment established by Marshall Formby, attorney and legislator from Plainview, Texas, and Clint Formby, broadcaster, former Texas Tech Regent and member of the Mass Communications Advisory Committee. Marshall Formby was named Mass Communications Outstanding Alumnus in l981. Clint Formby is a member of the Mass Communications Hall of fame, and the first chairman of the first Mass Communications Advisory Committee. Scholarship is for the benefit of Mass Communications majors, freshmen and above, with an interest in electronic journalism, but not limited to the field. Larry and Charlotte Franklin Minority Scholarship - Funded through an endowment established by Larry and Charlotte Franklin.