If they make money, the institute and researchers will share in the profits. We don't have one person saying this is the way things are going to go. We have a bunch of people wondering how the hell things will turn out. Unlike MIT, none of the researchers at the Interactive Institute have academic duties associated with their work there. That's quite different from the approach in the United States.
Some applications dreamed up by institute researchers have obvious practical applications.
A spinoff company called Wunderkind is making wireless devices that let people know when their buddies are nearby. Another spinoff is creating children's digital museum guides shaped like animals such as cats, dogs and mice. Sometimes, it takes some creativity just to see those practical applications. Two of the institute's biggest hits thus far aren't practical at all. In a game called BrainBall, two people try to push a ball across a table toward an opponent using only their brain waves.