They either have a box, a piggy bank, a special place in their drawer, a safe, or all of the above. Cell phones, collectibles and badges of honor.
Teens love to collect.
As a part of a comprehensive campaign to create brand loyalty among teens for technology products, brands should make a presence in collections. The presence of the brand in collections is a step toward creating a long run brand loyalty programs. Sometimes teens choose a product just because it fits everything else that they own. It becomes relevant and therefore a quality item just because it matches everything else. A brand loyalty program must be built around showing teens how the product fits and matches things that symbolizes a teens' lifestyle.