A dry smelling snuff soon became very popular among the European aristocrats. Also in Sweden which it reached for about 350 years ago. In the beginning of the 19th century a new snuff was introduced which was moisty and this replaced the dry smelling snuff and soon became in everybody's property. Two hundred years later the Swedish snuff is part of the Swedish cultural heritage. Almost every tenth tobacco user is female.
Smokeless tobacco is used in most parts of the world - including Africa, Asia and America.
But Swedish tobacco snuff is unique of its kind and has its own traditions. Taste and aroma is determined prior to the selection of tobacco brand, cultivation climate and drying method. Several Swedish snuff recipes also contain essences and aroma substances, which give additional character and flavour. But the Swedish snuff's characteristic is foremost a result of long craftsmanship, which from a quality point of view is separated from the tobacco snuff which can be found in other countries. Swedish snuff is manufactured in a completely isolated, sanitary and hitech process.