It can't be a standalone campaign with a separate database that isn't integrated with our client's other marketing activities. It's not about delivering a separate marketing tool or a separate database. It's optimizing the tool and the database for a completely cohesive marketing solution to use information in the most effective way. Its solution sets include campaign management, analytics, loyalty management, Web direct marketing, and fund raising and membership services. Recently, Epsilon has undertaken a redefinition of its approach to solutions for customer relationship management with the end goal of defining the marketing solutions provider field.
Some vendors provide tools or marketing strategy solutions.
Others provide data and content such as consumer list companies. While others are narrowly niched to do things like data hygiene and national change of address processing. We made a very deliberate decision to focus on our own strengths. We realized that it wasn't necessary to develop and build everything ourselves. Instead, we partner with leading companies that allow us to build the complete solution tailored to our client's requirements.