Be in an important, emerging industry . A Rule Breaker must be in an important, emerging industry, since those are the areas with huge growth curves. Emergent industries come from invention, reinvention, or adaptation of existing technologies. An important industry has lasting relevance, deep consumer reach, and expanding possibilities. Be the top dog and first-mover with gusto in that industry .
Top dogs draw the best talent, form the best partnerships, and have the best growth rates.
They do not always win, however. Companies that first realize the industry's potential and attack the market with gusto, through aggressive sales and marketing and smart partnerships, can claim top-dog position. Have a sustainable advantage . Rule Breakers are usually too young to have demonstrated sustainable advantages, but we look for short-term protections that can give the company an early competitive boost. Have good management and smart backing .