Mainstream Australian culture is dominated by sport and sport is dominated by competition. There are few mythic or spiritual aspects, even pleasure or enjoyment.
Sport is about winners and losers.
Like it or hate it, cricket used to be a ritual performed over five days, often without conclusion. The contemporary one-day version is all but a marketing campaign for a television audience. And, in the end, there can be only one winner, neither the players nor the audience but the media promoters and advertisers. The problem faced by the management of the National Gallery and the Kennett Government was how to get the general public interested in contemporary art. Not just another exhibition but a prize.