Then a personalized navigational path should be drawn through the content for that visitor. In his mind, this is a much more intelligent way to build a site than the static hierarchical tree model that we all have been working with for the past two years. And it saves frustration too, which equals utility, which equals branding to some extent. Adams describes two big dynamic projects that Poppe Tyson has worked on. One, Valvoline Racing Game , is a dynamic racing game made with Macromedia Shockwave that incorporates random access to a database of trivia questions.
Users answer questions as fast as they can to complete a qualifying lap.
The response has been high, with 40-60 people qualifying every day. According to Adams the game now gets thousands of hits a day, making it the most popular piece on the site. The other project Adams mentions is the T Rowe Price Mutual Fund Watch List . It lets users create a personalized watch list of their own portfolio of funds and get price updates each day. It now has over 10,000 registered users and is growing rapidly.