Cause and effect are often less clear and may take longer to unfold. On the Web, on the other hand, the effectiveness of advertising can be measured literally in real time. And while this is beneficial for strategic maneuvering, it produces a higher and more finely detailed standard for judging results. The promise for Web advertising is still as bright as it ever. Most forget the relative youth of the Web and the fact that the learning curve for Web advertising might be steeper than expected, especially for those who hitched their financial wagons to an advertising model.
Time is on the side of Web advertising, even if it appears to be going through some cloudy moments.
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