British Airways certainly hopes so. Personally, I couldn't resist. I've done that overnight run often, always in economy, emerging the next morning with aching limbs, matted hair, clingy trousers and a desperate need for slumber. BA's new service is obsessed with achieving that outcome.
Sleep is the goal, pursued relentlessly.
It's not so much food as a soporific. But the heart of the matter is the seat. It looks less like a chair than a pod. Also stashed away is a TV remote control, which doubles as a telephone, and a clutch of light-switches and gadgets. It's not a chair, it's a console.