The growing popularity of the worldwide web and digital retailing has created an environment that will revolutionize the way consumers purchase entertainment. This personalized service is just the niche marketing concept taken to another degree. Of course these providers do pay royalties. Information and cooperation is the key. Producers and distributors need to start gathering and utilizing market information.
Trends have to be spotted and legally exploited before the pent-up demand attracts the unscrupulous.
Music is not immune to the cyclical nature of economic activity. When there is a downturn in a market, it is usually the time for the industry to retool and strengthen itself to rise with the impending boom. The Reggae Music industry is slowly recovering from the slump it has been mired in for the last three years. Now is the time to start devising new marketing strategies. None can do for ourselves better that we.