Though the SMEs have some peculiarities, the majority of the functionalities are common to all users of global electronic commerce independantly of the size. The strategy should be to participate in the existing fora working on the multilingual standards and making sure that the needs of the SMEs are catered for. To this end, the peculiarities of the SMEs must identify. Starting new fora, working on very limited solutions and similar efforts are bound to fail. The main effort will be on the web technology, without the exclusion of other technologies.
Standards lower the barrier for entering a market.
Participating in the standardization process is too expensive for many SMEs. Some of this middle men are need today only because of their language knowledge. Among others, language is one of the main barriers. If the buyer could order in Japanese using a browser and the supplier could see the order in Spanish with a browser, more trasactions of this type would take place. Most firms involved in LE, such as translation, are SMEs.