To develop each student s ability to conceptualize and execute various foundational elements of creative processes which are fundamental to successful advertising. To evolve each student s skills at using the art of collaboration to arrive at effective advertising. All within the framework of a well-coordinated Integrated Strategic Communication Plan. During the semester each student will continue to build a book of advertising technique portfolio samples, including foundational work toward team participation in the American Advertising Foundation National Student Advertising Competition which they will continue and complete the following semester in Advertising Campaigns. For their portfolios, each student will develop at least 3 campaigns of 3 or more ads each, preceded in each case by a strategy statement.
Special services are available to students with disabilities.