Every few minutes a member of the coveted baby boomer generation turns 50, which means that today's folks over-60 will soon be the most influential of all age groups. Nowhere is this more evident than in the world of travel and tourism. That's exciting news for Africa. North America's Seniors represent one of the most powerful market segments for travel marketers. As a group, they have awesome buying power, plenty of free time and more disposable income.
Seniors give consistently to charities and have many hobbies and interests.
Many are becoming computer-savvy, which is borne out by the mail we receive on this website. Our report on the Seniors Market for Africa Travel Magazine and its partner publications will appear on this web site in installments starting immediately. When surveyed about what they want to spend money on in their retirement years, seniors put travel at the top of their list- far ahead of any other consumer expenditure. This propensity to travel and demographic trends that show the world's over 60 population climbing from 593 million in 1999 to more than 2 billion by 2050 will further stimulate the already booming senior tourism sector. Although it may sound obvious, tourism marketers need to understand that senior travelers do not think of themselves as old.