He began by synthesizing two decades of educational, theoretical, and clinical research. Freer sought ways to teach students the skills of focusing and concentrating which could be the base for more and more complex learning behaviors required to be successful at school and home. Freer is also an educational specialist in computer-based learning. By combining the research and the technology he was able to develop a unique, educationally sound method of helping students improve their own performances. He incorporated a peripheral space-age helmet to process brain output and translate it onto a computer screen in the form of images.
Users practice paying attention by making video characters respond to their minds' output.
The learner observes his mind's ability to command the computer screen in real-time. Thus, the individual develops the skills of focusing and concentrating in order to advance to the next levels. Freer founded Unique Logic and Technology in 1992. His goal was to create an integrated educational system that would increase the attention, classroom performance and self-esteem of students with low attention or focus. Play Attention is a sophisticated learning tool that enables the user to develop inherent positive capabilities and reduce behaviors not conducive to learning.