Ike answered briefly and vaguely, spot by spot, short questions that were posed by a voice. It was, indeed. These paid commercials were run in states where the race with Stevenson was considered close, most notably Ohio. Reeves TV spots set the pattern for subsequent politics. He understood that the public does not remember intricate details.
Viewers remember brief phrases or images.
The TV image of a chocolate-smeared palm is embedded in my mind almost 50 years later. I mention this because I once defeated Moyers by using the reverse of Reeves strategy. His staffers kept calling my two offices, begging for an interview. They even called my pastor for an interview. I told everyone to rebuff the requests.