When an opportunity was seen to release Him because of an old custom the people wanted a convicted murderer to be released instead of Him. His hands and feet were nailed to a cross, He was made fun of by passersby, His clothes were gambled for by the soldiers, He was given vinegar when He was thirsty, and He died alone with even His Father turning His back on Him. He did it for you and me. We have a problem that we cannot fix by ourselves. This means that each of us are sinners.
Sin has a price - a high price.
Because of our sin, we are all condemned to death and an eternity in Hell. But there is good news. The passage does not stop there. God does not want us to spend an eternity in Hell. He wanted to provide a way for the price of sin to be paid.