It does not have proper grammar or punctuation for a friendly letter. Letter appears busy or boring. Text may be difficult to read. May have some grammar and or punctuation that indicates it is a friendly letter. The letter is eye-catching and attractive.
Text is easy to read.
Grammar, style, and punctuation is indicative of a friendly letter. The letter is creatively designed with easily read text. Grammar, style, and purpose all excellent for a friendly letter. Information, style, audience, tone Information is poorly written, inaccurate, or incomplete. Some information is provided, but is limited or inaccurate.