The student is taught to use some basic marketing techniques as a means of understanding the role of the marketing function, and as an aid to establishing an effective interface between the marketing and design functions. This module examines the basic objectives and methods of business, and provides some of the tools necessary for the management of innovation. The module provides the student with an understanding of the technical, financial, and managerial issues in regard to the purchase and utilisation of a Computer Aided Engineering system. Students undertake coursework which develops their ability to assess a company's CAE requirement, and evaluate competing systems prior to purchase. The purpose of this module is to provide the engineering student with sufficient knowledge of industrial design and human factors to facilitate effective working in multi-disciplinary design teams.
Teaching is by lecture and assignment.
The The aim of the module is to introduce the basic concepts of structural analysis supported by the use of finite element methods. The aim of the module is to provide the student with the ability to extract various material data in an efficient and optimal way. On completion of this module students should be able to select the most appropriate material in a wide range of mechanical design environments. This requires the student to be adept at extracting design requirements, material properties and their combination to produce the most appropriate choice of material. Full-time students commence their studies on the first Monday in October for a period of 12 months.