Help Align Objectives. If employees know what is expected, they can make appropriate modification. Current Challenges to Specifying Metrics for Online Businesses. Companies Strategies Change Rapidly. New Competitors Emerge.
Tastes change and develop.
The old saying that when you re up to your ass in alligators, it s hard to do long range planning can be applied here. Measurement is Resource-Intensive. It takes time to capture data, mine data and use data. Online Measurement Systems Are Vulnerable. May visit site to run up numbers, give false information, etc.