The problem with that approach is, if you're unavailable when the reporter calls, or if the reporter just doesn't have the time to call, he or she may not be able to run with the story if important facts are missing. Give them a little kit, everything they need to put together a complete story. Above everything else, be truthful and accurate. Habitual exaggeration and inflation will eventually ruin your career. Keep adjectives and adverbs to a minimum.
Understatement usually works better than hyperbole.
Learn the formats and protocols, but don't sweat it. I recently read an article on how to write press releases that instructed readers to fasten the pages of a release together with a paper clip instead of a staple. Forget about these trivial details and focus on news value. You can submit press releases by mail, fax, or e-mail. Ask what each party prefers, store that preference on your mailing list, and submit accordingly.