For example, if students notice that many French ads contain historical references, they might infer that history plays an important role in the French psyche. They then find two or three pictures for each category which would be appropriate to use in the advertisement and explain their choices. Using the example mentioned above, students might suggest a picture of Louis XIV, regally attired and wearing a pair of Nikes. Students obtain information from French advertisements and demonstrate understanding of simple written language. Students demonstrate an understanding of how products are influenced by cultural perspectives when they choose appropriate images for French advertisements.
Students compare American and French cultural perspectives as illustrated in print advertisements.
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