We learned that sometimes a train and sometimes a car were the best transportation. Different things work for different businesses and different people. You'll only learn your best vehicles by trying many and seeing what works for you. For many, marketing gets lumped into one big undifferentiated mishmash. It all sounds the same and none of it makes much sense.
Success stories abound but few dig deep enough to learn anything really useful.
Borrow the best ideas for your marketing plan. Marketing is fun if you follow these basic guidelines and are committed to making marketing work for you. The key is gaining basic marketing knowledge, making a plan and implementing one idea at a time until you get results. Now that you've read this, you might conclude that you need marketing help. Robert Middleton has been helping service businesses attract new clients since 1984.