It makes us feel better about our own lives. So the ratings aren't great. The show is basically a prime-time soap with aspirations to classiness, and it's reaching its demographic. We control the pocketbook in most households. So I don't think they really care that King Kaufman doesn't like the show.
Women love it, and that's really all that matters.
See the trailers before you see the movie. An epidemic of bastards I follow my forebears, full of love, into a legitimate trend of illegitimacy. I'm the gay kid the Christian Coalition wants your kid to be able to harass at school.