These are just a few examples that illustrate how tirelessly the administrations at these schools work in an effort to exhaust all possible sources of funding for Athletics. Some schools take advantage of strong fan support in one sport in order to compensate for lesser attention in a weaker sport. Penn State University has an agreement with Fleetwood RV company. There are countless other examples of sponsorship agreements implemented by colleges and universities attempting to reduce the amount of funding they require from their school budget. Additionally, schools have gone so far as to create a College Hall of Fame as a ploy to generate more money through various avenues.
Television coverage is instrumental in making such events a financial success for the institution.
The college or university receives broadcast fees and, in most cases, capitalizes on the opportunity to reserve a slot during the telecast for an advertising spot of their own. To further examine the merits of corporate sponsorship, it is crucial to gain an understanding of the multitude of problems inherent in the process of forming a partnership between a school and a business. Many universities having problems generating revenue seek corporate sponsors, but worry that they will tarnish an otherwise prestigious academic reputation. The issue is only intensified for a school that has already committed NCAA infractions and has been labeled as corrupt. Critics often wonder why a university that already generates large amounts of revenue would need to add a corporate sponsor.