Corinthian s greatest asset is its affordable rents. It is also fortunate to have a strong social network through neighbors and neighborhood churches. In addition, its central location makes it convenient to Newark s business center and well as a transportation hub of the region. For these reasons, Corinthian would be wise to focus its marketing in Newark and Essex County. Despite these assets, Corinthian faces several barriers.
Security is a high concern for current and prospective tenants.
In addition, the lack of amenities, such as a well-maintained local park, also hinder marketing initiatives. This will be appreciated by current residents and will make the development more attractive to potential tenants. Corinthian has already left a significant imprint on its target community. Future plans will increase this significance. For this reason, Corinthian should continue to actively participate in the planning and implementation of a master plan for its community.