In order to reach graduates from around the world and to make participation convenient, the survey was conducted over the Internet. In 2000, the questionnaire asked respondents topical questions about their MBA education and about employment and career. Respondents also answered a series of classification questions to aid in describing the total sample, as well as to facilitate analysis and interpretation of the results. The questionnaire asked respondents topical questions about their MBA education and about employment and career. Respondents also answered a series of classification questions to aid in describing the total sample, as well as to facilitate analysis and interpretation of the results.
Schools are able to run frequencies, create cross tabs, and read comments.
In order to develop the sample for the survey, all GMAC schools were invited to participate by providing the e-mail addresses of graduating MBA students. To encourage schools to participate, they were offered confidential access to data on responses from their students that could be benchmarked against results for the overall sample. Sixty-eight GMAC schools from eleven different countries ultimately participated, including schools from all regions of the United States. The majority of schools preferred to issue the invitation to participate themselves rather than providing e-mail addresses. Potential respondents received the invitation shown in Exhibit 1.