A year after her baby girl arrived, Home Remedies of N.Y. was born. Cohen advertised locally via direct mail, and after just a year in business she had 100 clients. Cohen has also written a detailed manual, The Complete Guide to Owning and Operating a Successful Homeowner Referral Network . One is Penny Spark of Los Angeles, a single mom whose Southern California Home Improvement Referral Service turned the corner to profitability last July after just four months. But here's the catch.
Spark is an experienced businesswoman.
Most would-be mompreneurs are far less polished. You also have to be very realistic about your time. Phone work is not doable when the kids are running around screaming they want a juice box. Cohen is the first to admit the need for self-evaluation. I only recommend it to people who are organized, who enjoy working with people, and who have the discipline to work from home.