Everyone wants to see their business have great position in the search engines. However, the path to get in the best search engine positioning results is sometimes a difficult one.
Search engines use their own method to index and score web sites.
They weigh factors such as a page's keywords and links in order to rank the pages in their search results. One engine may find the most important factor to be keywords in the title. If this is the case and the only place you have your keyword is in the meta's then you are going to lose your chance at being having the best position for that particular engine. Because engines weigh certain factors differently, they all contain different web pages. Since you do not know which engine someone prefers, it is important to try and be have the best possible position in as many engines as possible.