The core of the Adaptive Information Server is our adaptive recommendation engine, which uses content-based user profiles to provide automatic information prioritization. This powerful engine learns quickly and adapts vertical application information to individual user preferences.
Users intuitively create their own personalized profiles by using the system.
It's that simple. There are no keywords to specify, no dialog boxes, no checklists, and no mandatory web questionnaires. Personalization is clearly the key to improving the user experience, but the term is loosely used by many vendors to describe very rudimentary functionality. Carriers on the wireless web often use the term for functionality that allows users to put their favorite wireless sites on a customized start page. Content providers, such as news organizations, restaurant guides, and advertisers use the term personalization to refer to the process of selecting a subset of relevant items.