You can read the full text of each review or view the star system to gain a quick summary of customer responses. Customer reviews are also ranked. Each time you read a review on the site, you are asked whether the information was helpful or not, and your vote is tabulated. Next to a member's user ID, you will find a number in parentheses, his or her Feedback Rating. Different color stars are awarded for achieving a particular Feedback Profile.
Sellers can respond to negative comments.
Narrative comments, each about one line in length, are also displayed. In all cases, the software enables easy input and tabulation of the data. No research studies or surveys need to be conducted. In our next issue, we'll take a look at some options. I picked up a copy of The Chronicle of Higher Education the other day and there, staring boldly out at me in 72-point type, was the question de jour.