From an organizational standpoint, information and technology have fallen into a similar relationship, with technology taking the role of the distraction. T echnology is hot. Information is deep.
Technology is flashy, exciting and different.
It lets us do things no one has done before. H owever, if Peter Drucker is right, we've reached a turning point in the information age. We're getting over our infatuation with the flashy and shifting our attention to the deep. Unfortunately, most of us still don't have much of a clue about how to leverage the information that drives our organizations. T hat's one of the reasons Tom Davenport's Information Ecology , published this month by Oxford University Press, is a truly important book.