The application of social science research methods to solve public relations planning, implementation, and evaluation problems.
Students design and carry out actual research projects and produce final client reports.
Only Jr., Sr. Advances student s understanding of the public relations process by assigning students the task of planning, carrying out, and evaluating a public relations campaign or program. Only Jr., Sr., PR majors only. Provides an understanding of the roles and processes of advertising research. Grad Newhouse Adv.