It should be the same with makeup. The makeup you use should be as fresh as the food you eat. Carrie Bonner, senior consultant for Kline and Co., a firm that monitors beauty care trends, thinks Jeni Lee's fresh angle is different. While the Jeni Lee line is similar to other makeup artists' lines, like Bobbie Brown and MAC, the use of expiration dates on each product sets it apart, Dinkel says. They took women to the next level in skin care and really educated women on what's going on in the cosmetics industry.
Women are very savvy.
They're starting to ask questions about skin care and demanding answers. Designing a line Dinkel's entrance into the business of beauty began almost two years ago. She decided to offer her skills and share her secrets with women who were not cover girls or movie stars. The line includes 32 foundation shades and six pressed powders with an SPF of 15. The shades provide a multicultural palette that enhances the beauty of women's skin as fair as porcelain and deep as mahogany.