A final report incorporating corrections or suggestions for improvements is to be submitted in acceptable report form within two weeks following the date of the presentation. An optional post presentation consultation with the instructor to summarize the class discussion of the case is available to presenters at their option. Penalty for failure to include numerical analysis in the outline will depend on its relationship to the solution, but no less than two full grades. Grades are assigned as a result of the team effort and apply equally to each participant. The game is played by students acting as a firm's marketing management team.
Students make decision sets consisting of strategic and tactical adjustments to the marketing mix.
Each firm consists of three to five student executives chosen according to the procedures discussed in the section Team Operations below. Game play begins the second week of class with several practice decisions followed by one decision set per week for ten weeks. Decision deadlines are set for each section by class consensus. Late submission penalty is the default setting. No decisions are required during the last week of the semester.