You send out the email to your database of contacts, and they click on the newsletter link and are transported to your newsletter site. You also get weekly reports to track the hits. Agents report increasing their results with cross-marketing on their websites, in their email signature files, and on their homes magazine advertising. With this model, you create the content or use content from a source that provides it, or a combination of both and then send out as a broadcast mail to everyone on your email database. Avoid downloads, graphics, etc.
Short nuggets are best.
Again, you can turn to the Realty Times newsletter. The company will shortly be announcing enhancements at no additional charge such as listings and personal information which you can use to customize your own newsletter coming very soon. Property Source is one option. Lots of help and information by joining The Internet Certification Society . Offer a contest in a direct mail piece that sends them to your website to register.