Cost of production of services will approach and perhaps even reach zero. From the Mayo Clinic to latest joke. The debate should not be about a new policy of intellectual property, but recognizing the fact of an entirely new way of doing business. We don't have rules for this world. Follow the Napster litigation as an example.
Scarcity is no longer a virtue.
For example, when we think of a diamond, the rarest possible specimen is the most valuable. Today, volume leads to value. My fax machine becomes more valuable if you and millions of others have fax machines, because now I can reach you. One and only one fax machine is totally worthless. Therefore, smart companies will give away the tools to get volume.