Topics include the history and sociology of advertising and the analysis of advertising and marketing efforts from a communications perspective. This course focuses on challenges in the corporate world. Topics include corporate culture, management strategy, information technologies and multicultural communication. Students will gain skills in work relationships, interviewing and presentation. Topics include motivation, attitude information and change, social and cultural influences, credibility and non-verbal aspects of communication.
Special attention is given to persuasive appeals.
The study of argumentation as applied to public and mediated discourse. Specific topics for analysis will be taken from contemporary discussions of political, social and economic issues. Taught during the spring semester. Appreciation and awareness of deaf culture is a major consideration within the course. Special attention is focused on information control in this age of convergence of media institutions, the impact of computer technology on social and community life, and privacy issues.