The preceding myth contains mainly western images and presuppositions. Most of the time it concerns spending energy in mutual battles and in less- effective, most of the time not profitable projects. The creation of excellent companies exists only as imagination, and e xists only in posthumous stories in business magazines, and stories told by a management guru. Managing a business is not limited to the management. Often other professionals and especially other autonomous developments have lots of influence.
Subordinates fail to change employees, who really like to take responsibility for the business.
Fundamental internal problems are not handled out of fear of being unsuccessful. Failures are still not allowed. They go for modifications instead of innovation. This decade is characterized by more and even stronger individualization and information processes. This will lead to an increased change-heartbeat, to further focus on the visibility of the individual and on a single minded judgment of the results of an individual.