Our focus continues to be on improving the quality of our product and the overall experience for those who come to our site. Employing a searching process, conceived by founders Sergey Brin and Larry Page, that accords Web page links and other structural features heavy weight in terms of ranking, Google says its search engine is more likely to return the results busy users seek. By looking at links coming to a page, that provides a very good clue as to the importance of that page. Although other search engines have incorporated a similar approach, Google continues to reap the benefits of pioneering a methodology that has yielded what it says is the biggest page library on the Web, some 1.3 billion. It's certainly one of the most talked-about search engines, and they do very well in every survey you see.
Users seem to like the quality of information they get.
That's what some Internet gurus have been asking in the wake of the Internet shakeout. Some say a free search service, no matter how good it is, isn't a viable business model, especially in light of evidence that banner-advertising clickthrough rates are declining. The company, however, is hardly turning away from other efforts to make money off its search service. Its newest initiative is an advertising concept whereby ads are linked to search words that are entered and pop up when the results are returned. While skeptics persist about Google's business model, its numbers continue to speak for themselves.