Topics include the relationship between human resources management and general management, the nature of work and human resources, compensation and benefits, personnel planning, recruitment and selection, training and development, employee appraisal, and discipline. Principles of financial management and insurance are integrated and applied to health care. Methods of public and private financing for a variety of providers and services are examined. Costing concepts are applied to the financial control of health care operations and managed care contracts. Strategic financial planning, financial statement analysis, and budgeting are also covered.
Students use spreadsheet software to complete assignments that model actual health care practice.
Concepts of marketing and competitive strategies are applied to health care settings. Topics include health consumer behavior, market segmentation and targeting, medical staff relations, forecasting service demand and analysis of the competitive environment using market research, new product development, product pricing and distribution, advertising and public relations, personal sales techniques, and strategy formulation. Emphasis is placed on methodologies for developing organizational strategic plans using the marketing approach. Legal issues related to the organization and delivery of health care will be examined, along with the ethical and moral considerations associated with the management of health care facilities and the provision of health services. Topics include government regulation of health care facilities and occupations, civil rights regulations regarding diversity, fraud and abuse, institutional and personal liability for negligence and malpractice, patient consent requirements, termination of care, confidentiality of medical information, medical staff credentialing, peer review of care, utilization review, and managed care regulations.