City View SM adds a new dimension to TV news broadcasts. It provides viewers with a recognizable virtual cityscape that highlights key traffic conditions by combining aerial views with colorful graphics and easily recognizable icons. A virtual helicopter is the key to City View's appeal to viewers as it swoops in from an adjustable altitude and provides a bird's eye view of the action. The speed of the flyover is adjustable and fully controllable from the studio. TV stations have the option of purchasing the City View service or exchanging inventory.
Stations keep the lion's share of the revenues and gain access to a new income stream.
Site visitors can access real-time traffic speeds, reliable travel time forecasts and the reasons behind delays. Local content is important to attract eyeballs and improve the stickiness of sties. Real-time traffic information keeps visitors coming back. It will also consider entering into co-branded relationships or featured carriage arrangements. Actual speeds, reliable travel time forecasts and alternate routing are key features.