Doorway Pages to boost positioning in the Search Engines.
Search engines are the single biggest source of traffic for a site.
That is, if you get a top ranking. Most of the search engines do not limit the categories businesses can list their sites under. So, the choices are endless. These are the keywords you want to focus on getting ranked under. Sometimes there are so many choices that it is impossible to utilize your existing Web site pages to get good rankings for all of your key words since you need to limit the number of keywords on each page to get good rankings.