Pitts said he only writes about topics that interest him. Pitts added that he tries to be unpredictable. Sometimes I choose not to write about them because people expect me to write about them. Wall agreed that columnists have to vary their approach to keep readers interested. You shouldn't have the same rhythm every time.
Some columnists change pace by periodically writing about themselves.
But columnists usually write about more than themselves. One way to find interesting things is to have good interviewing techniques. This makes the person less uncomfortable, Pulfer explained. Several audience members asked about how to get into column writing at a time when opportunities seem scarce. It says to them that someone else felt you were worth squandering ink on.