Customer acquisition costs have been reduced by 25 percent for individual auto policies, said Scott Alexander, AIG's senior global e-business executive, but that's only a small part of AIG's business. For example, keeping brokers happy is the main goal of AccessAIG, Alexander said. That's the benefit of doing business this way. That's not to say AIG ignores ROI altogether. We don't do technology for technology's sake.
Technology is here only to complement the business needs.
We're not really big on expenditures, and we just don't throw money at a problem.