Sociologists study human society and social behavior through the prism of group formations and social, political, religious, and economic institutions. How individuals interact with each other within given contexts, the origin and development of social groups are important indices by which the sociologist conducts his research and draws conclusions. Because of the breadth and scope of this field, sociologists usually specialize in one or more of a number of areas. Areas of specialty include education, family, racial and ethnic relations, revolution, war, and peace, social psychology, gender roles and relations, and urban, rural, political, and comparative sociology.
Sociologists have keen senses of observation and analysis, and abundant and natural curiosity.
Because they are engaged in observing, analyzing, defining, testing, and explaining human behavior, there is virtually no area of modern life in which a sociologist's research or conclusions are not valuable. From advertising to industry to criminology to medicine to government, sociologists and the research they conduct can enhance sales, improve productivity, shape social policy, resolve social conflicts, promote political platforms and influence lawmakers. The presidential election of 1996, for example, turns on the tide of voter sentiment regarding the controversial issues of welfare, immigration, and abortion rights. Sociological researchers, with their evaluations of the relevance and effectiveness of social programs, have shaped and will continue to shape the direction and tone of political life as we know it. Sociological research is an invaluable tool in determining the impact these cuts will have on its constituents.