Newsroom officials say such worries are unfounded. But it is really more eyes, more ears, and more mouths. Full house For motorists driving along South Parker Street in Tampa, The News Center squats like a giant concrete block. A high tan wall wraps the facility like the rim of a prison. Numerous satellite dishes nest on top and a tower bearing NBC's famous peacock logo sticks straight up.
WFLA studios occupy the first floor, with the TV station's newsroom located one flight above.
An atrium between the first and second floors makes for easy shouting between levels, passing along of film and video, or sounding an all-points bulletin when a big story breaks. There is a lot of negotiation for the most part and a lot of planning to bring it together and make sure you do not duplicate information. The standard approach usually resembles Lisa Greene's Amtrak story, where a newspaper reporter simply goes on an evening newscast to promote the story in the next day's paper. On other occasions, editors may ask a TV reporter covering an interesting story outside the Tribune's readership area to write a version for the newspaper. Or a camera operator on assignment for TV may shoot a still photo for the newspaper.