Apply GRP weights to an entire schedule. Apply frequency distribution weights to produce weighted reach. Complete control over the column layout. All dayparts plus Cable networks are displayed on the same screen. The default is 19 dayparts and 19 cable networks.
Users have complete control over which to display.
If you enter Spots, it will calculate the GRPs. You can change the Average Rating, and return the original rating by typing a zero in the cell. Full color graphs are built in and automatic. No necessity for any third party package. Budget allocation function has feature to normalize percent input.