Syndication companies and stations can generate a tremendous amount of revenue depending on the show. Programs such Star Trek and Mash have enjoyed a long time period in syndication despite being pulled off prime time many years ago. Syndication companies sell the broadcast station a license which enables them to sell the program advertising slots. The industry favors large markets because there are more advertising dollars and stronger growth rates in viewers. Large markets also attract more national advertising dollars.
Television stations face high operating and programming costs.
Furthermore, competition ion attracting viewers is fierce. Local television news is a key driver of station popularity. This usually determines the competitve landscape with local television. Cable Cable companies generate recurring revenues for basic and premium programming. In addition, cable companies receive an added boost in revenue from one-time installation charges from customers.