The hiring process for new coaches also has new factors that play a role in deciding who is the best candidate for the job. Schools are in search of a coach who can not only provide them with a winning team, but also someone who has presence and charisma and could be a household name. In essence, they are looking for a coach who will grant them greater exposure and recognition among the fans and interested business parties. Personnel decisions are not the only aspect of athletic departments that have been altered in recent years. Universities are now at the mercy of those who can provide them with the funding that allows them to function.
Schools are now willing to tinker with their schedule in order to accommodate television networks.
In addition, many programs have been known to change the site of a particular contest, even moving it from home to away if the new venue will provide the school with more revenue. Many people feel that schools should not have turn to corporate sponsors for additional money. However, having exhausted all other options, it has become common practice among most major universities. Until recently, the NCAA was considered marketing unfriendly. A committee that was not qualified to handle such issues made all of its marketing decisions.