The importance of the documents at Guildford was first brought to public attention by the Physicians for a Smoke-Free Canada, who conducted extensive research on these tobacco industry files. I find their contents very disturbing. They reinforce the need for aggressive, sustained campaigns to inform Canadians not only about the health hazards of smoking but also about the marketing strategies and tactics of the tobacco industry. The documents show that tobacco companies have conducted extensive research and developed strategies to explore options with respect to nicotine content and levels in cigarettes, youth-related promotional activities, and approaches for reassuring potential quitters concerned about the health impacts of smoking. Mr. Rock noted that the materials would be of broad use to governments and health groups.
Tobacco use is the leading cause of preventable death in Canada.
If the health community is to be effective in reducing smoking and protecting the health of Canadians, we need to fully understand the practices of this industry. Health Canada officials conducted additional research at Guildford in October 1999. The documents examined during that visit have not yet been provided to Health Canada.