It is better to buy 20 spots on one station than one spot on 20 stations. Costs of ads vary according to the station and time of day. Pick stations that your customers are most likely to listen to. These may not be the major stations. You may consider sponsoring morning weather reports.
Television advertising can be quite expensive.
In addition to air time costs, production expenses can be considerable. Daytime ads are effective in reaching the family audience, and they are much less expensive than prime time. Both television and newspapers offer good opportunities for free publicity. Reporters may welcome a public relations story on a strawberry harvest or a local jam making operation. Encourage them with an invitation to your farm or press release promising good scenes for their cameras.