1400 Introduction to Public Relations. COMM 3400 Mass Comm. Prepares students to conduct research for media studies, PR, and marketing communication programs using both qualitative and quantitative approaches. COMM 4010 Communication Theory.
Students analyze and critique research finding, theoretical paradigms and media effects.
The value of the scientific method is highlighted and vocational opportunities are explored. COMM 4020 Communication in Organizations. Study of communication in complex human organizations. Course relates communication to values, leadership and uses of power in such organizational contexts as business, professional, social, educational and political groups. Mass Media Law and Ethics.