The page, targeted at urban consumers, marks the web site's first step toward full-scale entry into the world of ecommerce.
Users can window-shop or order online.
With a free membership card, the customer is also entitled to discounts in the offline world. Individuals and businesses can also apply to open up local shops to be hosted by the web site. New City customer can also shop using a faxed order form and the company is developing a pager order form. In this way, companies that have yet to be connected to the Internet, or those that do not even have a computer, can participate in some way in the ecommerce world, the newspaper reported.