Imagine that every call you received began with a faxed photo of the caller,even one you speak to frequently. Your home page is the equivalent of a store window. Make your purpose clear. Entice window shoppers. If your visitor must enter the store to discover what is inside, chances are he will simply pass it by.
Web technology can provide sound, movies and animations.
Most bells and whistles also require compatible software or hardware on the receiving end, and no designer has control over the user's equipment. If your expertise is in a specific segment of a market, seniors or first-time buyers, farms, or condominiums, this is the time to pull out all the stops and share your knowledge. Here you not only educate, you also set the customer's level of expectation. Value in a web site is meeting the needs of the user. Many may not have decided where this purchase will be.