When writing for the World Wide Web, an author need not be concerned with this arcana of the typographer's art. For some, this lack of control over the presentation of the text will be an insurmountable obstacle. For others, the limitations of WWW formatting will be overridden by the advantages of the hypertext links to other networked information sources. A s discussed earlier, logical text elements in HTML include paragraphs, headings, and lists. The way in which these elements are presented to the reader is determined by the reader's choice of browser and browser options.
Some browsers allow the user to assign a typeface and point size to different logical elements.
Some browsers allow the user to control the color of different text elements and to set the amount of white space surrounding a heading. These are merely ways of breaking the monotony of continuous text. The choices made by the reader generally cannot be controlled or negated by the author. W eb pages today appear more and more like the pages of magazines. Formatting appears to be colorful and elegant.