The superiority and sheer power of TV advertising is a result of a multitude of unique medium characteristics. When you examine television and look closely at it in media comparison terms, it's clearly the medium of choice in many, if not most marketing and advertising situations.
Television enjoys a long and proven history in terms of message delivery and communication efficacy.
It s proven time and time again that TV can be relied upon to achieve an advertisers communication objective and contribute to the achievement of associated business, marketing and sales goals. Advertisers choose TV as their medium of choice for a host of compelling communication reasons. Unlike other mediums in Canada, television possesses a multitude of strengths and benefits that set it apart as the most persuasive communication vehicle available.