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Someday you may need to know how to dress and act with news media, but today you are stressed about raising money to get students to the national convention. Public Relations is still important for your chapter, but on a different level and intensity. Here is an outline of ways in which you can make PR work for you, regardless of the size and shape of your chapter. Public relations, in reality, is AMSA's lifeblood. Without public knowledge of what AMSA is doing, how we are affecting change, and what benefits AMSA can offer medical students, AMSA will cease to be an active and vital force in medical education.