At this stage dominant gender images on TV may tend to reinforce traditional expectations amongst adolescents,thus inducing role conflicts. The gap between teenage self-concepts and glamorous media images may sometimes induce personal insecurity. The importance of the family should not be neglected, either. In families in which the gender roles are largely traditional, TV may tend to serve to reinforce such gender roles. In this way television certainly plays a role in the construction of gender roles.
TV offers a wide range of positive and negative role models.
Many people find these models of some use to them. Though there is little doubt that TV presents largely traditional gender images there is mixed evidence about the impact of such images on gender attitudes and behavior. It is impossible to isolate the role of TV, since people are influenced by their whole environment, although there is fairly widespread agreement that over time TV seems likely to influence people's ideas about gender roles. Studies of the influence of TV gender images on children are not very conclusive. Children are not passive recipients of TV images.