We are beyond the 'production century,' when companies were organized to efficiently produce and distribute goods. Reinventing a College A company has to integrate technology throughout its work cycle and in all communications. Full integration must come in the company's and client's human cultures. Web Theory Academic Viewpoint Theory helps us understand what is really happening. Look at message flow and who controls the messages.
Staff has interactive relationship with consumers.
Customization or personalization of content to individual needs. Figuring out the new information value chain. Three out of four Americans still use telephone line modems at 56kbps or less. By 2010, they are expected to outsell PCs by a factor of ten to one. In the world where personal computers were not connected, we could be cowboys.