It is to this end that I strive. The message is my primary goal not the tools by which it is created. However, satisfaction with online advertising remains mixed, with 24 percent of those surveyed 'dissatisfied' with their online ad campaign and a further 28 percent 'neither satisfied or dissatisfied,' according to a report generated by The Myers Group. There are now an estimated 4.8 million sites on the Web, of which 2.2 million are publicly accessible, according to a report by OCLC research. Further, the largest 25,000 sites account for 50 percent of the total content available on the Web.
Server computers use server software to maintain documents for clients to access.
Clicking on links brings documents located on a server to a browser, irrespective of the server's geographic location. Sites may contain text in various styles and colors, graphic images can be static or dynamic, sounds at varying levels of quality, or a combination of all these things. Clients and servers use a site's URL to find and distinguish it among other sites. In this media there is the possibility of interaction between the sender and the receiver. Additionally, because of the interaction, the sender is also a receiver which is different from other traditional advertising media.