The sender may assume he is completely logical and rational - that his position is right and must prevail. This assumption may be false and no communication takes place. The sender may have some misconceptions, self-interests, or strong emotions about a particular idea or approach, of which he is not aware. However, these traits may be readily evident to the receiver, who may think the sender is hypocritical. This communication will fail, as may all future communications between this sender and receiver.
Words constitute the most frequently used tool for communicating.
Learn to use little words in a big way. It is hard to do, but they say what you mean. The words we use should be selected carefully. Also words have regional meanings or derive new meanings as a result of the development of new industries or fields. The meaning conveyed by the sender's words depends upon the experience and attitude of the receiver.