There isn't time for a lot of superfluous detail. It is a polished concrete showroom, hushed and minimalist with a Japanese rock garden out front and a collection of iMacs scattered throughout the room pushing the e-commerce site. Somehow they manage to paint and mountain bike on a daily basis. More than anything else, then, the ZoZa line appears to function as a uniform for the covetable Ziegler lifestyle. And nearly every item seems to have secret pockets for keys or cellphones or high-tech gadgetry that has yet to be invented.
ZoZa men wear the same fleece blazer as part of their suit and as a bicycle jersey.
It's not so important to have a lot of clothes as to have a few perfect pieces. But packaged with the fleece is a Cliffs Notes version of Zen philosophy, which is where things get troublesome. We're all wealthy. I'm not talking about having a private jet, a house in Aspen, a box seat at the Opera. The people who buy into the clothing, of course, are thrilled to be participating in such an easy exercise in self-deception.