We all know that finding experienced online media planners can be a chore. Truth be told, it's hard to find people who understand it all targeting, ad management, measurement, rich media the online media marketplace is a very difficult one to follow. Six years after the commercial explosion of the web, there's a lot that online media management needs to know. Your media department needs experienced people to keep things running smoothly and to mentor the less-experienced employees. Quite a few people have asked me about my hiring strategy.
Workload tends to fluctuate quite a bit at an online agency.
Sometimes, managers have to jump into the trenches with the planners supporting them. Additionally, entry-level planners need to learn from someone who knows the basics backward, forward, sideways, and upside down. One of the best ways to determine whether someone can handle all aspects of an online media campaign is to ask them to put one together. Not only did this give them a chance to check up on all my interactive media skills, but it also afforded them the opportunity to witness my presentation ability, decision-making skills, and pretty much anything else they might have been concerned about. You might consider asking a prospect to participate in a similar exercise.