Consumer advocates - usually have clear directions and goals and view all external groups as either an aid or a hindrance to their agenda and program. Tend to see the world in black and white terms. Mainly negative toward the industry, though not always. Academics - have both positive and negative views based on a particular business relationship and bias. Tend to focus on issues related to a business relationship.
Scientists see the industry primarily as a source of new compounds or medicines.
Contractors, vendors, etc - influenced by many factors but mainly, like academics, in terms of a specific business relationship.