Short and long term goals. It should be written so that a lay person can easily understand. Any changes you foresee. This section is one of the most important. It is imperative that you demonstrate that you are knowledgeable about your business s environment.
Trade associations are great sources of industry information.
Approximately how much business they do. Their strengths and weaknesses. Why customers will go to you instead of your competitor. Now that you have identified your target market, this section allows you to explain how you will get these customers to purchase your products or services. The frequency that it will be used.