But he points out that his new ICs swing closer to the rails. ADI's part only gets within 2 V of the rail. We get within 100 millivolts of the negative rail and within 1 V to the positive. In single-supply applications that's important because you can get a higher signal swing. But I do compliment ADI on its spec.
Tradeoffs are the name of the game.
The tradeoffs you make will be your own at design review time.