Organization and communication are the keys. The ACC has an excellent professional staff, a committed organization, and strong leadership. We need to share strategies for being better businesspeople. The Internet and digital communication may be our slingshot, our salvation in this battle against giants. As is being demonstrated now in the commercial world, the Internet is a great equalizer.
Small vendors compete effectively against huge companies, given the power of communication.
Both Karl Marx and Ronald Reagan recognized that control of information and communication lead to power. The College has ambitious programs under development to use the power of the Internet to communicate with our members and make our unified voice heard. This Web site is just a beginning in the ACC's use of digital communication to keep members abreast of the rapidly changing economic scene. For instance, the ACC has new software that can link individual ACC members to their individual legislators, categorize positions on past and present legislation and guide and facilitate the lobbying process. The Advocacy staff will use this capability to mount highly focused lobbying efforts.