Sans serif fonts such as Helvetica are more contemporary. Different script fonts can add formal or artistic flair, but they slow reader comprehension. The sturdy cover stock professional printers use is 80 lb. The heaviest stock a desktop printer will take is 65 lb. This is convenient if you want to print your own cards, but the cards' edges will not be completely smooth.
Vertical layouts are less common than horizontal ones, so they can draw more attention.
But if your name, email address or Web site URL is long, this option may not be feasible. This comprehensive book contains all the information you need to create an effective business card. Grant consistently reminds the reader of the many ways a card impacts business. Useful, reader friendly information helps readers define themselves, the business and goals. Many business card samples are shown to stimulate ideas.