Examples and FAQ are available at the site. On Thanksgiving, there was a story on CNN about shopping on the Internet. The story indicated that people still had a tough time trusting on-line shopping and sending their credit cards over the Net. The kicker to the piece was a list of things to do to insure safety. That's great for the big dogs, not great for the little dogs.
Small businesses have a tough enough time getting their share of e-commerce.
Stories like this indicate how important it is for small and micro business to have sites that build trust and to give great value and service to their customers. It also means that you need to stimulate interaction with potential customers so they can get to know you. Speaking of service . The research firm said 42 percent of the sites surveyed either never responded to customer inquiries, took more than five days to reply, or didn't offer email responses to reported problems. A recent story in USA Today reports that many major retailers are now doing more offline advertising and promotion to drive visitors to their sites.