Register your Web site content with search engines and directories. Millions of Web surfers use starting points to find sites using content keywords or by browsing. You can't afford to be left out. Visit each site and get listed a perfect volunteer project. Build relationships with online editors at Web portals that cover your issues and offer them content.
Web portals cover a range of issues with features, articles, directories and search engines.
Track usage patterns of your Web site content. Talk to your Internet provider to obtain your usage statistics for your Web site, and review quarterly what content is popular. Then reinforce it with better home page placement, and featuring it in your email bulletins. Adopt a cross-medium approach to your Internet content. Content rules, so make sure it is the star of your Internet promotion.