Research techniques of the mass media through application of various methods to broadcast and print media, advertising, and public relations. Survey of broadcast history, law, politics, and regulation with emphasis on the roles of the Federal Communications Commission, the White House, Congress, courts, citizen's groups, and the broadcast industry itself in creating and enforcing broadcast regulations. Communication factors unique to interactions between members of different cultures, appropriate rhetorical and practical knowledge about the intercultural communication process, as well as an understanding of international communication. Practical experience in field production includes camera operation, editing, audio, and lighting for a variety of production environments. Theoretical and practical perspectives on communication effectiveness in dealing with people, groups, or organizations that are culturally different within and across national boundaries.
Study includes social forces that influence society's perceptions of the aging communicator.
Principles of group performance, with special emphasis on theories and skills related to narrative or Chamber Theatre. Selection, adaptation, direction, and performance of prose fiction are stressed. Principles of public relations with special emphasis on those theories and skills relevant to the communication functions of businesses and non-profit organizations. Application of public relations skills to the contemporary organization, with emphasis on public relations as a managerial communication system. Public relations campaign management, programming, implementation and evaluation are stressed.