Realtors' mortgage lending operations should give home buyers a choice of Internet origination, telemarketing origination and in-house loan officer origination. Include sub prime lending among loan programs to help keep customers for life. As real estate firms merge, add new services and grow, so must title companies to continue to compete. Title companies must learn to handle transactions faster. Become some title companies are better in certain markets, some form of cooperation is necessary to serve national needs.
Technology can provide a seamless bundling of many services and dramatically speed the process.
The competitive advantage goes to those companies who implement technology best. Home buyers and home sellers using the Internet are performing many of the functions traditionally provided by Realtors. All Rights Reserved.