It is recommended to have at least 50 percent of the page blank, including wide margins and space between menu items. Brochures must be easy to read. There are hundreds of different typeface styles and sizes from which to choose. The smallest font used should be 12 point. Avoid the courier font, which looks typewritten, and not as professional.
Script type can be difficult to read.
Be sure the print jumps off of the page. Red print on a dark pink background would be impossible for a color blind client to read. Leave adequate spacing between items. Menus that are difficult to read may be simply scanned and discarded. Be concise in your verbage, but make your points.