The scanner itself is fully programmable, allowing for commands to be entered that route forms to an alternate bin for special attention based on certain conditions. For example, surveys rating a certain product poorly can be separated from others, perhaps to build a contact list for a follow-up study. Hand Held Electronic Data Collection RRC also employs an electronic data collection device. The system, an Apple Newton Message Pad 130 combined with a surveying package developed for Disney Entertainment, has proven to be an effective way to simultaneously capture and store data. Surveys are entered in the Newton until the end of the day, week, or project.
Special software generates reports based on the downloaded data.
No data entry is required beyond the initial interview. The system is based on Pen-Computing, using a stylus to control the touch sensitive screen. Because of the innovative nature of the device, people have been very receptive to interviews using this method. The Newton is best suited for interviewer administered surveys, however in the proper settings, it can serve just as effectively in a self-administered capacity. Because the Newton has built-in character recognition, comments can be captured effectively.