Keep in mind, these results are based on a national survey, and that a small business is defined as up to 99 employees. Another myth concerns the failure rate. More than half the businesses that begin with employees in addition to the owner succeed. On technology for one thing. The number of small businesses using the Internet has doubled in the last year.
Small businesses are big credit card users, and they have an eye for quality.
Ninety percent said they want top quality goods and services, and 59 percent said they would not switch to an unfamiliar brand just to save money. While small-business owners try to keep their businesses out of their personal lives, most are not very successful at it. For businesses with one to five employees, in about 40 percent of the cases the top person makes all buying decisions. And don't bother trying to hook small business operators with contests and sweepstakes. They blow them off.