When you watch television or read a newspaper, you are passive, no matter how critical and analytical you may be, simply because you are merely receiving information.
Traditional media are resources, sources of information.
The Internet, on the other hand, is a tool. As a tool, the Internet requires active participation. You have to make choices about what you want to see or read, of course, just as you do with traditional media. Perhaps this is enough for you, and you will choose to use the Internet in the same way traditional media is used. But for those women who choose to use the Internet to engage in activism, this tool can be used deliberately and actively, in ways which are difficult or impossible with traditional media.