Even if you have no interest in sports, you are exposed to sports in a variety of ways. The sports industry has experienced tremendous growth in the last decade and is currently the 11th largest industry in the United States. Moreover, the sports industry is flourishing around the globe. As student interest grows, demand for programs and classes in sports administration has also heightened. One of the functional areas of sports administration virtually synonymous with the sports industry is sports marketing.
Sports marketing is a multidimensional field of study encompassing a wide variety of activities.
Typically, sports marketing is associated with professional sports team trying to increase attendance. I Can advertising campaign to Joe s Garage sponsoring the local little league team. In this book, we will discover the complex and diverse nature of sports marketing. Moreover, a framework will be presented to help explain and organize the strategic sports marketing process. Even if you re not a sports enthusiast, you will become excited about the unique application of marketing principles and processes to the sports industry.