A strong dash of smart, contemporary styling completes the royal family, and the result is a golf shoe marketplace overflowing with choices. He says making custom shoes in the same fashion is more difficult, although not impossible. He sees these shoes as the next step in the evolution that brought us shoe bottoms with a combination of alternative spikes and molded nubs and ridges. Ric Long, president of adidas, says that science is the key to the future. He sees more emphasis on the development of new rubber compounds, and he predicts the continuation of complex studies of the golf shoe during the golf swing.
Science is our ally.
David Noyes, vice president of sales for Dexter, sees greater traction and less green damage from alternative cleats. Munir Mashooqullah, vice president of a new shoe company called Cyclonic, sticks with the old adage that comfort is king. To this end, Cyclonic offers shoes with wide toe boxes and extra-wide outsoles. A cynic might say the Cyclonic is distantly related to the snow shoe, with a platform about 25 percent wider than most golf shoes. I'd like to know exactly what the golfer of the next century wants to buy.