Examines various theories and techniques that underlie the market economy. Costs and benefits of various governmental policies are investigated in an historical context. Provides the knowledge and ability to gather and to analyze data for applied uses, including sampling and collection of data, presentation of data, statistical inference and hypothesis testing, correlation and regression, and forecasting. Includes market orientation, consumer and industrial buyer behavior, market segmentation, target market identification, product development, pricing, distribution channels, marketing communication, strategy development, and marketing planning and control. 270 - Financial Management Introduces the structure, markets, and regulatory factors within the financial system.
Students create a strategic plan for on-going or new organization.
Class is taken in last semester. Students are required to take a minimum of 24 units of elective course work. Electives will be offered both in functional business areas and cross-functional business areas. The project is a culminating experience that integrates functional and interdisciplinary areas. A written individual project report is required and an oral examination may be included.