The standard banner ad campaign success rate is less than a third of one percent. WGI follows a simple philosophy of strategy, multiple creatives and testing. By providing a client with a strategic plan and implementation schedule we can ensure a smooth fulfillment of any project. Through our banner creation and email copywriting, WGI can establish multiple messages to allow for highly specific targeting based on the locations determined in the strategy process.
Testing is the key to any tactical marketing effort.
By targeting a specific grouping of sites or email lists we can further assist in ROI assessment through our testing process. In doing this they are identifying themselves for you as a potential customer. By targeting them through email with a persuasive and enticing offer WGI can assist in driving qualified traffic and helping to measure the long-term results. Based on experience and research, WGI knows what will make a banner advertiseing campaign successful. By determining the best sites to place the advertisement, negotiating for the best rate, and coordinating the details of the media buy, WGI can ensure that the advertisements reach your target market and produce results whether it is a targeted keyword buy, industry specific site banner placement or site sponsorship.