Moreover, worldwide reach does not mean sacrificing information rich content. The Internet allows low-cost presentation of large amounts of highly relevant information. Imagine the ad for the network server on a web page. Web sites also support information rich exchanges through e-mail, downloadable voice and video clips, and real time voice and video. One crucial consequence is that e-commerce is borderless.
Web sites reach worldwide markets.
This affects a number of legal issues, such as jurisdiction, taxation. The Internet both reduces and changes reliance on intermediaries. The result of these changes is a fundamental change in the relations between buyers and sellers. This change has important legal consequences. The law facilitates and regulates exchanges that occur against the background of a particular commercial culture and set of practices.