The Internet is a very impersonal medium. The more you can do to humanize your web site the more likely potential customers will want to do business with you.
Testimonials speak to potential customers in a honest, believable way.
Buying products on the web can be scary. Most customers would be happy to assist you. Here s a sample letter to use. Ask Current Customers When job is finished ask your customers what they liked best about your product or service. With A Test Group Give a free trial to a group of users in your target market.