How They Lie, Pt. The Alar Story, Pt. Environmental Research Foundation . . P.O. Box 5036, Annapolis, MD 21403 . .
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To subscribe, E-mail the words . . Keeping apples on the tree longer darkens their red color, making consumers happy. The benefit to consumers is a cosmetically- enhanced apple that stays a bit crunchier a bit longer. Alar was voluntarily withdrawn from the U.S. market by its manufacturer, Uniroyal Chemical corporation, in 1989 after 10 years of controversy. During 1985, EPA hired independent auditors to visit the laboratory of Bela Toth at University of Nebraska to check his work.