For a jazz musician who cut his teeth with Newcastle combo Last Exit, unusual time signatures must have seemed too good to resist after nine years playing Don't Stand So Close To Me . Fortunately, his audience is usually happy to indulge him. But I'm perfectly prepared one day to make an album that people really don't get. That's still hard to imagine. If You Love Someone Set Them Free , but then Sting is capable of surprises.
Sting is no stranger to advertising.
His pact with Jaguar has proved more controversial. In return, Jaguar got a commercial in which Sting is whisked through the desert in a gleaming S-Type. The line between art and commerce has seldom seemed so thin. There was a time when winning two Grammys meant you could sit back and watch record sales build up. But the market is different now.