But whatever you choose to do about links, be sure you do something. More and more search engines rank sites based on link popularity. This means if you have many people linking to you, using certain terms in the links or near the links, you'll likely rank better with those keywords and terms. There is only one way to increase your link popularity - you have to build links. A Web consultant will spend time researching web sites for link possibilities for your company and discuss with you reciprocal links that could be beneficial to traffic-building.
Search engines are the machinery that runs the Internet.
Georgia Tech recently completed an Internet user survey where respondents were asked how they find pages on the Internet. Eighty-two percent said they used the major search engines. The importance of properly submitting and working toward a high ranking is obvious. Search engine submission should include not just the top search engines, but also industry-specific search engines that your Web expert can find for you. In some cases, it can eliminate the possibility of your site being listed at all.