The kindest thing one can say about these attempts is that they often involved emerging technologies in new markets. Xerox's attempts to market such products may have been premature. Too, it has been hard for these small Xerox groups to get the attention of Xerox management or to change long standing Xerox policies to support businesses that even when successful were very small when compared to Xerox's giant core copier business. The reorganization and new initiatives Paul Allaire has envisioned and Rick Thoman will presumably refine and enlarge upon all move Xerox along a delicate but necessary path. On the other hand, they position Xerox to leverage its financial and technology resources and its brand equity into a variety of new markets.
Some illustrations help.
That's the future for Xerox. Printing less paper,but making each piece more valuable . . . John Lopiano, President, Xerox Production Systems Group Xerox Production Systems Group President John Lopiano likes to tell this story. That's the future for Xerox. Printing less paper, but making each piece more valuable to the person who's paying for it and more valuable to the person who's using it.