The snowflakes are fractally generated, so that their images constantly vary, reinforcing the theme that no two pairs of Levi's 501 jeans are alike. I-candy is targeted to Levi's core consumers, young men between the ages of 15 and 24 who also identify Web use with being hip. Unlike many online advertisements, there's no forced link to Levi's Web page. Another benefit of the I-candy campaign is that it's a more efficient way to keep Levi's Web presence fresh than constantly updating the Web site. That's why rich advertising is so important to us.
Scalability allows every user to get the best experience based on what technologies they use.
Intel's Interactive Advertising Role Intel supports the expanding Internet Advertising Ecosystem with technical support and vision, along with the tools and research necessary for advertisers to develop rich, interactive Internet advertising. Intel will continue to work with Advertisers, general Advertising Agencies, Interactive Ad Agencies, Advertising Networks, Measurement companies, Industry groups, and Publishers to provide leadership into the next generation of rich interactive content technologies. Rich interactive media delivers a more effective message to a target audience than other forms of advertising on the Web. Ongoing improvements in PC performance, software capabilities and bandwidth will continue to offer improved opportunities in this medium and technology adoption will continue to increase the potential audience for rich advertising. Profiles Copyright 2001 INT Media Group, All Rights Reserved.