This is what is called a Bose-Einstein condensate. It is a new state of matter because, although predicted, it has never before been observed in an atomic system. Superconductivity is possible because bosonic pairs of spin correlated electrons move through the superconductor, inviting other pairs of electrons to join their state. Liquid helium is a superfluid because helium atoms are bosons and their tendency to group in the same state produces unusual fluid properties. The laser involves photons, not atoms.
Superconductivity involves a few pairs of electrons interacting at relatively large distances.
Superfluidity involves very closely packed and strongly interacting helium atoms, with Bose-Einstein behavior and strong scattering interactions fighting for dominance. To produce a BEC, a gas of weakly interacting bosonic molecules must be cooled to an ultra-low temperature at which the deBroglie wavelength of the molecules becomes larger than their mean spacing. The problem has been reaching such a temperature. However, when a gas of rubidium atoms is placed in a strong magnetic field, all spins line up and adjacent atoms combine to form spin 1 molecules that behave as integer-spin bosons. The laser frequencies were tuned to be just below the frequency of an atomic resonance for rubidium atoms.