Students learn how to develop rational and substantive arguments, refutational and organizational strategies, presentation styles, and interpersonal skills. This course is a survey of contemporary communication and rhetorical theories. Marketing Management is a course that examines value creation, value delivery, and the competition of value. The marketing orientation is explored in a strategic framework. Students must demonstrate their ability to apply marketing concepts using case studies and exercises.
Students explore the role of public relations in the Integrated Marketing Communication mix.
In this course, students are involved in developing all aspects of a plan, including constructing press releases and developing public service announcements, using case studies or field application. This course exposes students to a comprehensive survey of writing techniques for public relations, publicity and public affair activities. Intensive writing exercises will be employed to help students achieve their goals. Students learn about the development of organizational and marketing communication strategies in crisis situations. Using case studies and fieldwork, students focus on the importance of internal communication and media relations during a crisis.