Each agency has been hired by their client to make a recommendation as to the best radio station to air their advertisement. The class decides that data collected from a survey could provide them with the information needed to make a decision. Prior to this video lesson, the class reaches a consensus on the content and design of the survey. They conduct the survey by interviewing students, teachers, friends and neighbors. The video lesson begins after the students have collected the data.
Students work in cooperative groups, where each member accepts a specified role.
Through both large and small group interaction, the students organize and graphically represent the data. Finally, based on the trends on the scattergrams, students prepare to make sound recommendations to their clients. Hopefully they will conclude that conducting a survey is one way to gather data to be used in making marketing decisions. Your job is to recommend the best radio station for your clients to place their advertisement. Since advertising is very expensive, you must justify each recommendation made to a client.