They should also have done some internet surfing. The finished product and its appearance are what is important. The majority of students will be successful because they will actually finish both projects. Some students are more proficient on the computer than others. Some are more clever at devising slogans and inventing products and businesses.
Some students work very slowly, but eventually produce a unique product.
Since this is a short creative project designed for an easy grade. If time is short the students can complete either one of the parts, either the business cards or the web page. Also if time and resources are not an issue, the web page design may be implemented as the creation of an actual web page requiring web page design software and additinal instruction. This lesson will require the student to follow a standard and to implement their writing skills to produce a product easily recognizabe in today's market. Spelling and grammar and neatness become important not just because the teacher requires them, but because the public consumer expects them.