There's more to it than that, however. Increasingly, analysts, potential employees and other sophisticated web users are beginning to use this web of inbound links as a way of judging the credibility of a company. Investigating the web of links that point to a company's website will give you a clear sense of the range of perspectives that various people have on the company. The raw number of links is a solid indicator of traffic volume. In all cases, the media is free or nearly free.
Software is a media for dynamic content.
From our perspective, software is a giveaway and results are where the value is. Any producer of services for the web will have to eat the software development cost while figuring out how to guarantee results. The notion that software without content and value-specific results will be anything more than inexpensive infrastructure is pretty outdated. After all, tools are a modest component of the sale price of any product. We still hold the notion that the ultimate Electronic Recruiting Tool will behave like a radar.