Many searching the Web for information want to absorb the content quickly. A page with a large amount of plain text and a gray background will not capture the interests of many visitors. It would not matter if the text received a Pulitzer Prize. To remedy this situation, information must be dissected into manageable chucks to digest. For example, this page divides the content into small sections that can be read quickly.
Visitors can also gauge the content of the entire page without reading all of it.
If the page seems well organized and easy to manage, the chances of a visitor reading the entire page are increased. Designers often risk placing too much text on a single page. This problem could easily be avoided. For example, The six steps listed in this tutorial could all share the same page, but that much information on one page could be intimidating to some readers. If a large amount of text must appear on one page, use bookmarks to navigate around the sections of the page.