As most business people and managers know, a good impression can overcome many potential obstacles. The three sociocultural trends will have nothing but positive effects on most, if not all Task Environment elements. Stockholders should reap windfall profits with almost every human being as a potential customer. Suppliers, creditors, employees, and labor unions will all benefit from increasing economic production and manufacturing. On the down side, only special interest groups may possibly pose a problem.
Some groups stress cultural purity and self-reliance.
They may be somewhat reluctant and possibly hostile in accepting Americans, American ideas, and technological advances. In the final analysis, after measuring and comparing the Societal Environment factors against the Task Environment elements, the wireless telecommunication industry is at the threshold of massive, possibly explosive growth and profitability. The positive external factors far outweigh the negative factors and the Societal Environmental is extremely favorable to those companies willing to take fairly substantial risks. As always, the rewards are greatest for those willing to take the greatest risk.