Thai cinema lacks originality. That doesn't mean you have to be weird, but you have to have a voice, which is nonexistent at the moment. I hate this stuff about Thai cinema becoming hip and international. Our film industry isn't all that grounded and our films aren't brilliant. It's just that they're not that bad.
Thai cinema is too weak.
So is Hong Kong cinema. And Japanese films are too weird or too incestuous. I think the audience shapes an identity. In Hong Kong, the flavor of film needs to be aggressive and punchy because that's the way people are. Thai cinema will get an identity when the audience forms an opinion.