Their overalll responsibility is to provide the materials, support, guidance and infrastructure to their assigned chapters for the generation of business referrals among members and for the maintenance of smooth chapter operation and the recruitment of new chapter members. BNI is a business and professional networking organization that allows only one person per profession to join a chapter. Belonging to BNI is like having dozens of sales people working for you because all the other members carry several copies of your business cards around with them. When they meet someone new who could use your products or service they hand your card out and recommend your services. If I help you, you'll help me and we will both benefit as a result.
Successful businesses depend on word of mouth.
Word of mouth advertising is the best advertising there is and is the most cost-effective form of advertising. BNI provides a structured environment for the development and exchange of quality business leads. It does so by providing an environment in which you develop personal relationships with dozens of other qualified business professionals. If referrals are an important part of your business, then the BNI is the organization for you. Examples of the Benefits to You Increased exposure to many other people and businesses .