You may want to designate a team on your partnership to become familiar with this area and to represent your partnership when negotiating with the media. Then, follow these guidelines. The media thinks in terms of broad application, so your committee must think of why the general public would care about what you have to say. Provide materials that are appropriate for the medium you want to use. Anything significant that members have done, especially anything for which they have received recognition, are excellent items to profile.
Timing is everything.
Editors and producers have to fill space in their paper or on the air. They want information that is current, timely, and relevant today. August, September, and graduation time are good for stories about the new things schools are doing to prepare students for productive adult lives. Appearances on TV or radio shows can be timed to deal with such issues as local school board elections, a school bond issue, or new state legislation regarding education that is being debated. Contact the media to verify that they will be interested in your material.