Fun, love, money, excitement, something new. Find your hook and real them in. F. Build enthusiasm You planned an event because you though that it was going to be special. Tell everyone that you will be looking for him or her there. People will often go if they have been personally invited.
Word of mouth is the strongest publicity on the planet.
On the day of the big event, most students still won't know about. Or they think that it is next week, tomorrow, yesterday, or they already forgot about it. Now is the time to do some last minute publicity and to keep spreading the word.