For example, if you offer a free report, don't make it accessible directly to visitors. Have a form on your site that visitors need to fill out in order to gain access. Beyond content, offline traffic generation is just as important. And the first rule in doing so effectively is to specialize. Specializing and narrowing one's focus as much as possible will paradoxically increase the likelihood of getting more hits let alone business.
Specialization is in itself a fundamental marketing process.
For instance, an accountant specializing in car dealerships will get more traffic than a general accountant will. A photographer specializing in weddings will get more hits than a regular photographer will. Therefore, have your site focused on a niche, a specific theme, or a particular concept. Think of a laser, which is basically a beam of highly concentrated light. You want to focus like a laser and thus burn your site into visitors' minds.