Then you can't afford to be in business. Some of the largest companies are deleting e-mail addresses from their sites. There are several ways to handle e-mail by working smarter rather than harder. They can send automatic responses to certain kinds of requests, as well as sort and forward e-mail to the appropriate folder or person in your company. To do business on the Web we must let people know how they can contact us and give them multiple ways to do it.
Word of mouth is the most powerful advertising tool out there.
We ask our friends and take their recommendations. But on the Web we're all by ourselves. TV commercials feature actors dressed as ordinary shoppers telling us how much they like a particular brand of laundry soap. You can hear the noises of a supermarket in the background. But it works.