The following are enjoyable to read, easy to digest and loaded with valuable insights and steps to take. Audio Two recommendations here, both on cassette and both dealing exclusively with small business management. From Washington, D.C. comes this monthly 80-90 minute cassette, which follows an interview format. Subject matter includes government relations, the economy, tax advice and features on human resources and marketing, together with profile stories on successful companies, high-tech ventures and women in business. A similar monthly audio cassette series loaded with information for the entrepreneur who wants valuable lessons in managing a growing enterprise.
Source material is culled from a variety of business publications around the country.
The Internet I lucked upon a great source of useable marketing information about the Internet quite by accident. It's called Iconocast, a weekly newsletter for Internet marketing executives, jam-packed with trends, statistics, inside scoop and even job opportunities. There is a lot of marketing information on the Net, but most of it is not user-friendly like Iconocast. If you have to subscribe to one magazine, it has to be Advertising Age. It's a weekly must for the advertising and marketing pro or those who want to be in the know.