It facilitates a more exploratory type of engagement with the site. Next Monet also enables users to navigate its product offering by artist. Once users select an artist's portfolio, images in the available inventory serve as a remote control to navigate product pages. And those product pages, using nothing more than frames, allow users to find out as much as possible about the work in a very interactive way. Users can enlarge or print the image.
Users can even vote on how much they like or dislike the work.
And as a result of a clever implementation of frames, users can get overviews, descriptions, information about the artist, even helpful editorial content about buying and collecting art all on the same page and without losing sight of the piece of art. We focus on specific challenges and offer only illustrative examples of how to approach solutions, not working site changes. Prior to Novo Interactive, Mr. Johnson was creative director at Automatic. Josh Feldman is Creative Director of frogdesign's San Francisco office. He was co-founder of Prophet Communications, the web development company that merged with frog in 1997.