I do not have an effective Sales Program. But they usually don't like doing the selling required to get or keep their business going. In fact, many small business view selling as something to avoided or postponed as long as possible.
Sales are the lifeblood of any business.
He likes repairing widgets more than anything else. He set up two systems. The first is a sample yellow pad on which he writes his promotional ideas. This is his projects list. He keeps it nearby at all times and uses it to record all kinds of thoughts.