Companies looking to establish their presence in new markets and win new customers find that they must specialize to meet the needs of increasingly narrow and demanding customer segments. One approach to meeting the challenge posed by increasing specialization is to create specific products, services, or distribution strategies for a single industry or vertical market. If you manage a company or a line of business that might find its niche in a vertical market, you'll benefit from taking time to read this paper and consider the issues it addresses. A Method for Securing Credit Card and Private Consumer Data in e-Business Sites examines a new method of protecting consumer data and outlines more than a dozen different types of data security threats facing businesses online. URM builds relationships with users and provide totally new capabilities, increasing revenues, marketing ROI, user registration, and user feedback.
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Survey of ISVs Reveals Software as a Service Attitudes One-half of software publishers are currently delivering products as a service via the Internet according to a new survey of senior executives conducted by the eBusiness Division. Members may download the findings from the members-only portion of the Web site. Non-members, please contact Fred Hoch for further information on obtaining the results. SIIA Guide to Licensing Software as Service Released SIIA's eBusiness Division is pleased to announce the release of The SIIA Guide to Licensing Software as a Service. If you are an ISV considering the move to a service model, or an xSP working on a new electronic license, you'll want to take a look at this white paper.