Whatever the strategy necessary, we at CMG understand the importance of learning everything we can about the nature of our clients' business and their customers. Only by doing so do we have a chance of reaching the right market for their products, and actually getting that market to respond. Keeping Track - A key factor to ensuring success in advertising endeavours is getting feedback on how your advertising is doing. This means tracking. There are many ways to do tracking.
Sales representatives can ask new customers where they heard about the company.
Questionnaires can be included with products. Survey polls can be conducted. If a direct mail piece has been sent out, accurate response numbers are easily tallied. Any time a major advertising piece is run, some form of tracking needs to be done in order to assess its effectiveness. This is most important in the initial phases of reaching a new market, but periodic monitoring is also very important.