Hull said Archrival would look to DVD technology and broadband Internet as important media to use in delivering superior branding solutions. Although Archrival is a newer company, the work produced there has already garnered a number of awards, including 26 ADDYs for projects completed in 2000 in areas such as print, television and radio. Swanson Russell will continue to hire more employees who are skilled in business and communications, as well as proficient with technology. When asked about the future of Binary Net, Hutchinson said her company will assist Lincoln businesses by providing needed bandwidth and a secure data center for protection of sensitive data. According to Witte, the future of Bailey Lauerman will be tied to their interactive services.
Trends point to the ever-growing potential of the Internet and wireless communication.
Successful marketers will be using these tools to sell products and services, as well as build their brands, Witte said.