Have your book reviewed in as many sources as possible. Consider the possibilities - newspapers, magazines, radio, syndicated columnists, associations, newsletters. S is for Stamina. You need a lot of it to stay in publishing. Pure stamina is probably what has kept me in publishing for more than ten years now.
T is for Timing.
Be alert to fast breaking news. U is for Utilization. Utilize the resources available, both human and print. Use your judgment as you make the necessary decisions of self-publishing. The bar code on the front cover of this book is the type used by grocery store scanners.