It could be a webpage, a website, a chatroom, or any other location. To get people to buy a product of service. Most campaigns involve luring the prospective web surfer to a particular location in cyberspace and then giving them a pitch for your product or service.
Some special campaigns send the pitch directly to the web surfer.
We will address both types of campaigns in the various sections of this cyberbook. If it works, it works. Do what works. If you have been doing something that works and most people advise against it, they are wrong. By the same token, if you get some great expert advice and it is not working for you, you need to change your tactics.