I know this because we ve tracked a group of surfers who have all spent at least an hour on new car related sites. We know this group comes to our site regularly. They watch racing on TV live in affluent neighbourhoods. They ll be a slight premium charge, of course. This can be done right now with getting any site visitors to register, tell their email address or name.
TV is where the mass audience is.
The Internet makes possible very precise measurement of what site visitors do. Tie the technologies together and you have the most potent marketing tool to come along since the printing press. The television marketers have big war chests and will not let this opportunity go by. Andy Grove needs to lead, follow or get out of the way. It s going to happen.