Such registration cards are generally not mailed to the company that manufactured the product, but to a post office box of the National Demographics and Lifestyles Company in Denver, Colorado. This company compiles buyer profiles and sells the information to other companies for marketing purposes. In most cases your receipt ensures that you are covered by the warranty if the product is defective. 1621 18th Street, Suite 300, Denver, CO 80202. A new way of compiling mailing lists and buyer profiles is through price scanners.
Scanners help businesses keep track of their inventory and speed service at the check-out counter.
Stores generally offer product discounts as an incentive to use the card. The store may use this information to mail coupons and other special offers to you. It may also sell the information to product marketers. So, for example, if you buy one type of soda, you might receive coupons from a rival soft drink company to induce you to switch brands. You may also want to pay cash at businesses which use scanners, since technology may allow the company to store your name and address if you pay by check or credit card.