They then became involved in the marketing sector of hotel management. The new Visitors Bureau team, along with individual hotel management staffs, developed a long range master plan to market the island experience, culture and educational opportunities. They place primary emphasis on university and cultural centers, retirement communities, and environmentally conscientious travelers. Advertising to these target groups is a priority in allocating funds. Reliance on return visitors, educational and professional conferences, and seminars was determined to be the focus for the marketing effort.
Satisfied guests are the best advertisement any business can have.
Guest centered management and the Aloha spirit are major factors working for Kaua'i. This is Kaua'i of 2012. A future both achievable and realistic. It is only one future, however. The goal of this plan is to be as inclusive as possible, both in terms of the cultures participating in this future and the businesses and investors currently involved in the life of this community.