With the growing worldwide use of satellite uplinks has come an increased importance for marketing visibility. Lynx products are all geared towards user customization. Logo's and other corporate graphics can be overlayed on photofinish images, and even features like automatic charting and length calculation can be customized to suit an individual market or venue. Instantaneous transfer of images and data to Judges, to Television, to the Internet, and to scoreboards. Reducing the time taken to produce official results means more time is available for the placement of bets.
Simpler technology means a more efficient use of personnel.