Principles of selling and the role of a salesperson in the marketing process.
Students develop and offer a sales presentation for a selected product, service or concept.
Organization and function of our system of distributing goods and services from the point of production to the consumer. Preparation of a marketing plan using product, distribution, promotional and pricing strategies. Work Experience placement is not guaranteed but assistance is provided by the Marketing faculty. Students who repeat this course will improve their skills through further instruction and practice. Special emphasis will be placed on the particular problem of the actual business used as the class project.