Such topics as group influences on the shaping of attitudes, conformity, and deviant behavior will be discussed. Will also explore collective behavior, including group reactions to crisis situations and the psychology of social movements. Applied Social Research in Marketing I. 2 hr. A survey of the techniques used in marketing research with an emphasis on developing skills needed to carry out research. Continuation of Sociology 734.
Students carry out a marketing research project.
Selected Problems in Demography. The Research Process. Sociology 701 and 710. A comparative survey of the conduct of social research. Students will develop a model research proposal.