Depending on the field, this might take the form of an annual meeting and report to the department, or more frequent interaction. This was suggested by the Associate Dean of the Graduate School in order to ensure effective communication between the Committee and the library concerning new initiatives and their potential impact. Changes in the use, production, and organization of information have been working not just to redefine the role of the research library but to expand the range of services offered. Better publicity of these materials, through subject-based websites, the main library website, and other means, would promote their use and inform users of their availability. In this goal, we recognize the need to broaden and deepen our marketing and public relations efforts.
Strategies Educate all library staff concerning the public relations aspects of their work.
Duke, CIT and the services of reference and subject specialist librarians. Develop and implement a coordinated marketing plan involving different library sectors and functions. The explosion in digital technologies, which allow rapid and easy transfer, duplication and digitization of information, exacerbates existing controversies concerning uses of traditional forms of expression such as print, slides, videotapes, and audiotapes. The library, along with campus partners, has a significant role to play in increasing awareness and understanding of such critical issues as the economics of publishing, the evolution of scholarly disciplines and its effect on publishing, information policy, copyright, the interactions of academic reward systems and publishing, and new communication technologies and their potential to alleviate the impact of the crisis in scholarly communication. Strategies Establish a committee to develop a series of programs relating to scholarly communication.