Make a splash. Demonstrate your dedication to your own brand. If you're not convinced, it will be hard to win over the customers. This is no easy task. As in chess, concentrating all your hopes on the effectiveness of one piece loses the match.
Success comes from managing all the pieces in a coordinated effort to achieve a desired goal.
You must make sure that the quality of your marketing tools does not diminish over time. Do not let the updates to your web site gradually compromise its design. Don't let brochures become dated. Keep your brand-building ads fresh, innovative and to the point. When you hire new people, get them business cards without delay.