Includes Pan European or Worldwide ads. Internet - advertising on the Internet and World Wide Web. Magazine advertising - advertising in periodicals. Often referred to as unbundling, since the creative function is separate from the media portion. Movie theater - advertising shown on a movie screen prior to the movie.
Term also applies to ads on video tapes.
National campaign - advertising campaign conducted on a national level. New campaign - launch of advertising campaign. Newspaper advertising - advertising in newspapers. Other general - used when a record fits into this category but does not have a specific term. Outdoor - advertising on signs that are located outdoors in public places.