Growth in IT investment would have to virtually cease to pull down productivity increases. What we have learned from this is that market share does not replace profitability. The Internet is universal, efficient, immediate, and virtual. Those with an early lead in their markets have a leg up. There is simply business.
Technology is a way to open doors to profitability and cost reduction.
Disseminating information through web enablement is one of the greatest values a company can garner from the Internet. Finally, don't throw out the old for the new - build on it. And all companies must manage relationships with customers, business partners, and suppliers.