These include games, contests, and screen savers that have no connection to what the company does or its style of doing business. These can cause a brief spike in traffic but don't deepen customer loyalty. Well, look again. Take a trip to the Atlanta headquarters of MindSpring Enterprises Inc., and you'll see a very different kind of Internet company. There's beat-up furniture in the waiting room, and there are plastic lawn chairs in the CEO's office.
Some companies can succeed with a high-spending style.
That's not us. Brewer founded MindSpring in early 1994 and began by offering Net hookups to customers in Atlanta. By going back to basics. Brewer isn't fazed. Our service wasn't perfect.