But Curves, Warnaco's latest body booster that boasts natural cleavage without pads or gimmicks. These super-charged soldiers are advancing into a war zone already packed with heavy artillery. Meanwhile, its arch enemy, the Miracle Bra, has sold 30 million undergarments. That figure is based on the 34-B band size. Still, both Ms. Fuentes and Ms. Lipton are confident of victory.
Women are a lot more confident about their shapes and their bodies.
Cleavage makes a woman feel sexy. It makes a woman feel pretty. It makes her feel fabulous under a suit. The X-Bra is targeting young intimate apparel enthusiasts. These teens and twenty-somethings scooped up the first batch of 300,000 bras so fast that the company decided to roll out 1 million of them this year.