For an hour long seminar called Copywriting and the Internet and others on Writing for the Web , I'm working on the basic differences between writing for print and writing for the web.
Text is the principal component of print.
Comic books, fashion magazines and other image-intensive publications aside, a page is mainly text, and the primary creative challenge is to craft narrative that holds the reader's interest while it informs, entertains or persuades. Text is not the principal component of Web publishing. The Web is an unstructured place, hostile to narrative control . Writers therefore have to emphasize their copy's structure, making it visible on the screen when it might have been more subtly communicated in print. Web readers don't read every word.