This course addresses the importance of service in the tourism industry and places strong emphasis on guest relations and courtesy to customers. It familiarizes tourism students with hospitality skills and techniques necessary to build superior customer service. This course is being replaced by MG239, Principles of Customer Service. This course provides an examination of marketing and the development of a hospitality-related marketing plan. It includes infrastructure analysis as well as the role which the public and private sectors play.
Students experience the marketing of a tourist destination of their own choice.
This course has been replaced by MG232, Introduction to Marketing. This course offers both general knowledge and technical skills helpful in managing a restaurant operation. Topics studied include management styles, staffing techniques, service styles in various types of establishments, and cost-effective operational strategies. Policies and procedures of the food and beverage system are reviewed. This course is offered on an occasional basis.