We cannot print Asian characters. I want to translate my site into Spanish. Translation is to render content in one language into another language. Localization is to adapt that content to the linguistic and cultural characteristics of the local market. Every day more and more people around the world are able to connect to the Internet.
Statistics show that people are more comfortable doing business in their local languages.
Therefore, local content provides your business with competitive edge. If your site offers localized content and your competitor s does not, you are more likely to attract and retain a larger share of the local market. For small and medium businesses, a localized web site levels the playing field. They can establish a local presence without incurring the cost of brick and mortar, which is out of reach for many of them. By offering local content you demonstrate a real commitment to the local market and thus strengthen customer loyalty.