If much of the industry has been low-key, it may have been because the chief beneficiaries of the country's low costs and good skills kept quiet in order to maximize their competitive advantage. He agrees, however, that selling new products originating in the Philippines will require better national marketing. For an industry that hopes to build its own intellectual property and products, rather than just shape a piece of someone else's wares, a good image is essential. The new software parks that have been promised by the government will be extremely helpful. But if the government can't solve the instability issues soon, then foreign companies won't fly the Philippine software flag.
Technology is an industry motivated by rapid progress, but also by pizzazz and personality.
The Philippine software industry needs to find itself some serious front men to provide real international recognition, not just some accidental discoveries driven by a bored kid sending out killer bugs. For a country with a film star for a president, you would expect to see a little more outgoing personal leadership aimed at breaking into the world's hottest industry. Review Publishing Company Limited, Hong Kong. All rights reserved. Search Tips Prev.