The commercial use of the Internet provides tremendous potential as the next great advertising medium. Marketing and advertising personnel are always searching for the next and best way to promote businesses, communicate ideas, create demand, increase visibility and facilitate commerce.
Technology usually provides the new vehicle on which advertiser deliver their message.
Technology has now provided us with the Internet. With 14,000 new users a day being added just to the three national on-line providers and 100 million users predicted by 1996, the Internet offers access to a huge market. In fact, it has become a status symbol with most of the highly recognizable corporations and organizations included in the 10,000 plus commercial sites already present on the Web. As the Web expands, growth will be experienced in both business and consumer related activity. This provides an equal opportunity for both business and consumer oriented companies to utilize this relatively new form of advertising.