They must be addressed in a way that fits the situation. It should be stressed that drinking with restraint is the best way to enjoy alcohol. The best strategy, and the one that doesn't insult the competence of college students, who are presumably adults, is to focus on prevention and bring information to students so they can make informed decisions for themselves. After all, no study can quantify alcoholism. Different people have different weights and tolerances and alcohol affects them differently.
Society sometimes seems too intent on policing morality instead of solving problems.
All alcohol-related problems are not the same. Urinating in public is far less serious offense than drunk driving or sexual assault, yet often drinking itself is portrayed as the problem. Drinking is not the problem. It is an action that has effects, like many other actions. Driving kills many more people than alcohol, but nobody would ever think of encouraging people to just not drive.