The exact content of a student's program will depend on the student's academic background. Students without undergraduate business degrees or course work will be required to complete courses in the following disciplines. Generally, students with undergraduate business degrees need not complete many of these courses. Statistical Analysis Breadth courses M.B.A. breadth courses are designed to provide students with a cross section of skills common to all business disciplines. Professional field courses A professional field in marketing can be tailored to meet the specific interests and needs of a student.
Students can choose from a variety of marketing courses.
In a marketplace increasingly characterized by enduring buyer-seller relationships, marketers must be acutely aware of the individual and organizational characteristics that foster brand loyalty and equity. MKTG 5250 Marketing Engineering, Decision Framework and Information Tools for Strategic Marketing Decisions . Strategic Supply Chain Management . The distribution and logistics imperative is to achieve cost-containment while delivering customer satisfaction. This course examines how channel integration fosters the coordination and systemization needed to maximize efficiency and produce the greatest net value for the customer.