International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. The online world lives and dies by mergers and acquisitions. Every time someone finds a niche, others race to expand the market. That leads to fragmentation and, inevitably, attempts to consolidate.
Some people thrive on it.
Others run from it. If you work with a dot-com company, there will come that acid test moment when your work, your gray matter, will be laid out on the table and someone decides if it is better than the other company's. The best case scenario is that your strategy is dead on the mark where the two companies want to go together. Worst case is, well, let's just say it's a good job market out there. Take stock of your assets.