Last year, the Higher Education Act authorized the performance-based organization as a new model for an agency long criticized for not doing its job well. Nobody claims Woods has turned around the agency, but he gets good reviews from . . . Greg Woods is customer-focused, very sophisticated about technology and entrepreneurial in his outlook. He initially sought out talking to students. About 100,000 of the applications that were on the way or already at colleges around the country were swiftly recalled.
Woods agrees the glitch resembled the agency of old.
That's a business principle. It was a small problem, Hartle and Pueschel say. Fixing that, Woods estimated, will take about three years. They believe they have found a sensible-sounding slogan that will catch ears and, come election time, votes. No, the pride of coinage doesn't belong to Gov. George W. Bush, the Republican presidential front-runner.