Children are already targets of advertising in conventional media like television. This provides scope for companies to bypass parents and exploit children. Illegal and harmful contact Chat and e-mail are exciting communication methods for children. But contact can also be made by exploiters. In a recent case an employee of a major online company lured a child to a location on their own.
Web sites advertise under age girls for sex tourism.
Adults can pose as kids in children's chat rooms, which moderators sometimes struggle to detect. Action required Parents and carers consider carefully the location of online access within the home - a family room is best especially for young children learn with children how information networks work and participate with them, building trust and confidence. Monitor closely as for parents and educators above. Childnet International 1997. This document may be reproduced or quoted as long as the source is clearly acknowledged.