Mel Coleman, the ranch owner, has developed a rotational grazing system to reduce erosion and other impacts of overgrazing. He uses no hormones, antibiotics, or pesticide-sprayed feed. Mel even monitors the transport of his cattle to ensure they are not subject to harmful exhaust fumes. We certainly held some long philosophical discussions. But humans have used leather for footwear ever since the Egyptians strapped on sandals.
Some people believe that it is wrong to use animal products for human purposes.
I do not argue that, but I believe that humans are, by nature, extractive. There will always be mining, logging, and ranching in some form. The key is to change the way we perform these extractions from nature to provide a future on this lifeboat we call planet Earth. That is the essence of sustainable development and is the principle that guides all Deep E Co. operations. But we found Cudahay Tanning Company, a Wisconsin-based operation, that shared our concerns.