Reaching Special Audiences You can communicate to new audiences and reach other audiences a second or third time by using several avenues of communication. Generally, the more times one hears a message, the more likely it is to sink in. You can use this principle to promote your Carolina Speakers engagement. Many religious and civic organizations have newsletters. Send them the UNC press release and ask if they will publish the information or announce it at their next regular meeting.
Some groups have telephone trees to alert their membership.
In some areas use of the telephone tree may be a highly effective way to get the word out about a Carolina Speakers engagement, offer carpooling, and drum up enthusiasm. E-mail us with your suggestions for publicizing Carolina Speakers. Tell us what works and what doesn't. You may be able to help other groups attract audiences.