They even use men to make women realize how silly we are for basing our lives around weight. Men never sit and obsess about their weight. These ads are a step in the right direction. I feel there are two main solutions to the problem of unrealistic images of women in ads. The first solution is for the consumer to become aware of the tricks advertisers use in targeting an audience.
Women make up a huge audience for ads.
Advertisers play on unhappy vibes these women give off about themselves. One way women can learn more about how ads target them is to take an ad class at a college. I am in an introduction course for advertising right now, and I already can dismiss most of the ads I see as just a way to sell the product. These classes break down the ad process, so that the strategy is revealed. Another way to learn more about advertising is to ask someone in the field about what they use to sell products.