The following is a semester-long project that all the students in my Principles of Marketing class are required to complete.
Students work in teams of four to six students based on the size of the class.
Students are ask to develop a new product or service, they are not allowed to simply modify an existing product. I encourage the students to be as creative as possible. I have developed a list of approximately 25 questions on the 4 P's the students must answer in the written summary. The summary is typically four to six typed pages. Students are also required to design a print ad that contains body copy, headlines, illustrations, brand name, etc.