Guidelines provided for buying print, broadcast, direct response, outdoor and other forms of advertising. Allow students to exercise creativity in developing ads. Exams returned as soon as humanly possible. Projects graded within ten days of completion. You are expected to attend class.
Tests cover BOTH text and lectures.
Failure to attend will result in loss of share of group project grade. Failure to present when scheduled will result in a grade of zero for the oral presentation unless you have an excuse which is acceptable to the instructor. Groups will be required to evaluate members' participation and this evaluation will be applied to your grade. Makeup exams and presentations will usually be given during the final exam period. If a makeup presentation is scheduled, the entire class will be required to attend or suffer a 25 points grade penalty.