Much to the channel's surprise, it has also produced a very different class of weather celebrities. My wife and I were driving through downtown Atlanta, and all of a sudden, we heard this bloodcurdling scream. So I did, and she screamed again and drove off. When meteorologist Sharon Resultan was pregnant, thousands of viewers checked in every day to monitor her progress. On-camera weathermen such as Jim Cantore, Bill Keneely, and Jeff Morrow get hundreds of pieces of correspondence a month.
Weather is the star.
But the people who present it become trusted and familiar, almost like family. Winds of Change Meteorology is suddenly a trendy profession. After all, these kids have been watching The Weather Channel since they were four years old. The Weather Channel executives divide their viewer groups by dosage, so to speak. They watch the TV channel for three or more hours at a time or return to it several times a day.