The course also examines the future and the impact of the condominium concept, time sharing, technological change and the increased cost of energy and transportation. J, K Defines the scope and segmentation of the convention and group business market, describes marketing and sales strategies to attract markets with specific needs, and explains techniques to meet those needs as part of meeting and convention service. Participants will be awarded a Certificate of Achievement from the Educational Institute of the American Hotel and Motel Association upon successful completion of the final examination. J, K Introduces and explores visitor industry management concepts and skills necessary for success in today's business environment. Course will cover leadership, quality services, employee development, communication, teambuilding, diversity and managing organizational change.
Students find and negotiate their own employment.
K Survey of basic market research available pertaining to travel and tourism on the national, statewide and regional levels. Course design provides students with basic research knowledge and examines the types of research conducted by various tourism related agencies. Special emphasis is placed on understanding and interpreting research results and how these results can be applied to a marketing situation. An elective course for Visitor Industry Program students. Offered spring semester only.