Your URL 3. A breif description of your site You'll be amazed at the high percentage of positive responses you'll get from the other Web sites. They will appreciate your comments, and usually are happy to exchange links. You can add the links to your own links page on a regular schedule, rather than updating every time you get a link. This is very bad form, and will be frowned upon.
Webmasters can spot a bulk email a mile away.
Don't put all caps into your links, either. Many system administrators, webmasters etc. will trash link submissions just on the basis of all caps. If you'd like to increase your web site's exposure, LinkExchange is a great way to advertise yourself through banner ads without spending a cent. It's easy and it's free. You can decide what type of sites to advertise on and advertise for so you don't need to worry about inappropriate material showing up on your pages.