At one point, the thinking was that Push was tailor-made for television advertising. The idea was to get a marketing message in front of the customer, any time and all the time. What's more, corporations were naturally reluctant about anything which would slow down their networks and Push proved their worst case scenarios. As stories spread about how networks came grinding to a halt because they were overloaded by PointCast, the grand experiment was over. Or at least Part One of the grand experiment.
Truth be told, now's the time to let it all hang out.
But BackWeb doesn't have to be a voice in the desert. CAN MAKE A MARK in the digital music market as a download and delivery technology, for example. With the record labels scrambling to find their balance in a post-Napster world, a little creative thinking is in order on how to exploit Push technology to eradicate download problems for the consumer. I'll leave it to cleverer heads to figure out all the angles and others. That time could be now.