Yes, this does reduce costs, but it does more. It makes Wal-Mart's inventory intelligently sensitive to the needs and preferences of its customers. The digital economy blurs the gap between producer and consumer. Most of us prefer that our clothes fit well. But we buy clothes off a rack where the items have been cut to standard sizes.
Some brands fit better than others.
Even the brands that fit best, may be a little loose or a little tight, a little short or a little long. Mr. Sung Park discovered that, by using computer technology, he could produce clothing that was made to fit an individual, and he could do it at competitive prices. Levi's retailers, in select areas, now offer Levi's Personal Pair Jeans. The secret is in taking the key measurements electronically and sending them, via the Internet, to the companies that actually make the jeans. I keep thinking about those custom fit women's jeans.