Although large businesses may require different types of materials from small businesses before they are placed on the bidder s lists or vendor s lists, the consensus is that you need a marketing strategy, the commitment to follow through with total quality management, and market focus. So, the moral of the story is that more is not better. DON T send form letters. DON T send generic letters with no specific individual identified. DON T sit back and wait for the prime to call you.
Time is money.
Money well spent reaps rewards. Your marketing time and energies can be valuable assets, not money down the drain. Spend the time to develop marketing strategies suited to your firm s capabilities. Time spent in marketing strategy is money well spent. Your time can best be spent face to face with potential customers, looking for qualified businesses like yours.