Browse our recommended resources on marketing and publicity. Contact Marcia Yudkin. Copyright 2000 Marcia Yudkin. All rights reserved. Remember that more than half of all people process information primarily visually, while auditory and kinesthetic processing come in second and third, respectively.
Visual identity has a big impact.
Even a small company can create this promotional payoff with appropriate use of an effective logo. Since every company of any significance has a logo, you mark yourself as insignificant, cheap or unprofessional if you do not have one. A distinctive logo used proudly and extensively gives your company a recognizable look, so that envelopes bearing it get properly sorted by customers and imprinted mugs reinforce customers' relationship with your company during their morning coffee ritual. Hire a professional. Even if you have a good idea for a logo, you'll find that a pro can take it to a level of execution that can stand the test of time.