Beckman suggests that a single resort could span all four corners of a Strip intersection. Of necessity, such complexes would cover a lot of ground. The loss of these elements will eliminate much of the texture from the Strip. Bergman also sees taller buildings and the continuation of the trend of fantasy and adventure themes. Big places will get bigger, and smaller ones will disappear, concurs Hess, while Phemister believes not only that the structures will be larger, but that there will also be more of them.
Several features come into play where structure meets street.
The porte cochere is certainly not a new concept, but increased density places even more importance on its role as an exaggerated front door. Attractions will serve as a major draw as well as a means of distinguishing between the various properties standing shoulder to shoulder along the Strip. Properties will occupy virtually every square foot of available land, including what once were parking lots. As a result, they will be likely to convert their facades into identifying billboards. Integrated signage has been well-established downtown.