Sometimes they might request a bird that talks or performs tricks, but other times you might just get a producer that wants the general aspects of bird care discussed. I faxed letters to a local TV show and was immediately contacted to appear on a local News station, which included 2 minute live spots, every half hour, during a three hour show, from a location of my choice with about 20 members and their birds. When I contacted an area newspaper about our 1st annual picnic, I was happy to receive a call from one of the reporters, who gave us a half page article with a picture of all my macaws. When my guys appeared in the newspaper several years ago, I received many invitations. I appeared on the Gordon Elliott Show, where Gordon was a witness to signing my will which left money to my birds.
Today show several times.
My guys didn't appear because they weren't overweight, but at least they were invited to the set and had pictures taken with the hosts. You just have to venture forth. You never know who is in an audience who might be willing to help your organization. Your club will not grow by sitting at home. I already mentioned that having a website is a must in this day and age.