All rights reserved. This course covers advertising and its relationship to business, all areas of media, development of an advertising plan, evaluation, and budget analysis. Field trips and speakers from industry are also included. This course enables students to understand and develop ethical sales techniques and covers the role of selling the marketing process. Behavioral considerations in the buying and selling process and sales techniques are emphasized.
Students are responsible for cost of own meal.
Topics include location, layout, product mix, and technique of display. This course covers marketing problems through a computerized approach, controllable and uncontrollable variables of marketing, and analysis of specific marketing problems. The analysis of theoretical marketing process and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Development of a comprehensive marketing plan will also be covered. This course also covers how e-commerce applications, methodologies, and services address business solutions needed for electronic procurement, supplier management, and customer relationship management.