Employees must be trained to understand the firm s mission and empathize with the customer s needs. Employee reward systems are highly effective and encourage employee loyalty. Production is also used as a tool in developing a relationship with the buyer. A firm must have a production process that meets the buyer s needs. Being able to customize a product to fit specific customer requirements offers competitive advantage.
Technological advances are also tools that have helped businesses to manage customer relationships.
Technology aids in customizing and rapidly delivering goods. Customer databases help create marketing efforts that target the best customers for the firm. Data warehouses track sales and inform the business of what customers are buying. As stated earlier, human resources is a major factor in the strength of the buyer seller relationship. Well -trained and educated employees are paramount to a company s success and to its customers.