Page Text in Web Site or Page Design Not all search services use meta tags to obtain descriptions of your pages. Some services, for example Excite , create descriptions from the text of the pages. Thus, to insure that your search descriptions are accurate, heed the following suggestions. Use the home page to provide a concise and accurate introduction of the theme of the site. Keep the home page short by placing information not pertaining to the theme on subordinate pages.
Short pages receive higher rankings from the search services.
Place the most important sentences at the top of each page. The top of the page is more likely to be read by visitors and is given higher priority by the search services. Place the most important keywords at the beginning of the sentences, especially the sentences near the top of the page. Repeat the most important keywords throughout the text in each page, especially the top half of the page, but insure that the keywords fit within the context of their page. That is, do not stuff irrelevant words in your pages in attempts to increase your search ratings.