The Internet creates a universal space for information sharing, collaboration, and commerce. A new medium that takes the immediacy and spontaneity of technologies such as TV and the phone and combines them with the depth and breadth inherent in paper communications. Online newspaper covers board of education meetings, selectmen meetings, posts reporter's notes. Selectmen are in direct virtual chats and discussion boards with citizens, online. Virtual communities are not, ultimately about aggregating information and other kinds of resources, although they do that.
Virtual communities are about aggregating people.
We are beyond the 'production century,' when companies were organized to efficiently produce and distribute goods. Reinventing a College A company has to integrate technology throughout its work cycle and in all communications. Full integration must come in the company's and client's human cultures. Web Theory Academic Viewpoint Theory helps us understand what is really happening. Look at message flow and who controls the messages.