It's that good. Television Second only to the Bible, television provides more sermon fodder than any other medium. Both movies and television provide our culture with the modern equivalent of the folk tale or the parable. We derive meaning from what we see and experience. Television forms and informs us.
Television tells stories that people want to hear.
And the real beauty of television is that it gives us almost complete control. We watch what we want, we turn off what we don't like, and we ignore what we are not interested in. For every show you watch, there are 73 other shows you miss. When your TV is off, you miss them all. All this means is that viewers are selective and intentional about what they see.