Start with a wide view of the store. With a click you can look at the detail. Another click and you can examine the wood. We thought it would be something interesting for the customers. And interesting it seems to be.
Some shoppers come to the store - only to let their fingers do the rest of the walking.
Go into a store and pick up a piece of clothing and having a friend a few miles away take a look at me online. Be kind of fun. These days, with everyone trying to sell something on the web, retailers say camera connections make their stores different. Well, it's a web page. If you're not able to come into the store, this really might be the next best thing.