Public relations assistance. By pooling member resources, a network can retain a public relations agency to issue press releases and inform the business community of the association, its members and the benefits they offer clients. Members refer clients to other firms in the network when possible. Many associations that present seminars in specialties such as tax planning, tax administration or marketing also offer CPE credit. Some networks share useful material from technical manuals, such as a due-diligence checklist, with all of the member firms.
Some associations obtain discounts on books, services and new technology.
Members can use the site as a marketing tool that explains the network's goals and benefits. It also is a good tool for internal postings of information, such as bulletin boards members can refer to for updates, conference information and referral opportunities. Most networks base their minimum size requirements and dues on firm fee revenues. Some also charge dues based on the number of firm partners. Dues can be significant, depending on association needs.