How What Why Who. The person who can directly use feedback to improve results should be the first to receive it. Information on deteriorating corporate public image should go to the Public Relations Director. Real-time feedback to a worker can result in immediate adjustments to work leading to better results. As important as operational feedback is to the front-line worker, the scope of feedback received by individuals should change as you move up within an organization.
Someone always needs to have a view of the entire operation.
Giving appropriate and effective feedback to individuals is an art. Supervisors should gear both positive and negative feedback to fit the individual employee's personality. Perhaps the most important thing to remember when giving feedback is that it should always be given in a constructive manner with the focus on how the employee can improve his or her performance in the future. Remember that the reward and recognition system provides another form of feedback. If promotions and bonuses consistently seem to go to those responsible for long-term successes, the organization is providing official feedback to employees that this is the type of behavior it values and which employees should try to model.