They do not see it as a conflict. They see it as a plus. There is another question that pertains to size. Some companies prefer smaller local agencies to larger-scale national agencies. A lot depends on the personal preferences or available funds.
Strategy is another key issue.
More of an art than a science, determining whether the agency is a good fit from the start is essential, Griffiths said. It's got to be a good match, Griffiths said. A lot of times companies probably don't spend as much time with the agency before making the selection. Often companies meet their agency at the briefing session or presentation. Instead, Griffiths advised, meet them in a more personal atmosphere, like over dinner.