We must also make sure these individuals know about the effects that the previous reductions have had on our institution. Marketing Discussions with a group from a national collegiate marketing firm have helped us identify a number of actions we can employ to increase and better manage our enrollment. Some academic areas are at or near capacity, so I believe that we should concentrate new recruitment efforts on students with interests in academic units that have capacity. Our Office of Admissions and Enrollment Management is working on a strategy that will help market the strengths of our programs that have excess capacity. Emphasizing specific areas in UWP's program mix can help attract more female students to campus.
Some examples are environmental engineering, graphic design, and ornamental horticulture.
Pride I am very proud of the accomplishments of our faculty, staff, students, and alumni. However, we want more people throughout Wisconsin and the region to be aware of these achievements. Our Division of University Advancement is developing innovative recognition programs and awareness activities. The Office of Public Relations is placing more emphasis on getting stories about the people of UWP placed in publications around the state. I have met with many journalists from Dubuque and Southwest Wisconsin.