The new course in the curriculum is taught by the CEO and founder of Intelliquest, a leading market researcher for internet and technology companies. If anyone can shed light on bootstrap marketing, it should be Professor Zandan. The art of general management with a global bent. The focus of the course is centered on global competition, with extra emphasis on rigorous thought and analysis. The majority of the cases tend to be hot of the presses and as current as possible, with a recent trend towards internet commerce and how it is changing the scope of international competition.
Students come out of it able to break apart and analyze cases better than anyone else.
Taught by the ex-president of Dell Computer and usually available only in the Fall semester. Students work in teams to write a business plan and then present it to a panel of faculty and businesspeople in the actual competition. The Spring class competes against other business schools while the Fall class competes internally. Winners from the Fall class get an automatic one-year invitation to start their company at the Austin Technology Incubator upon graduation. Product-oriented companies tend to do better in the competitions.