Jr. P ublic recognition can help your church attract new members, raise funds, and expand community-outreach programs. To enhance public awareness of a church, leaders usually think of paid advertising. But there are other, far less costly ways of telling people in a community about what you have to offer. Consider Your Audience One way to get publicity for your church is to have stories about your church's programs, people, and activities appear in media such as newspapers, magazines, radio, or television. Paid advertising will allow you more control over when and where stories about your church will appear.
Unpaid publicity is less predictable.
No one can guarantee that news about your church will interest a local newspaper or magazine editor or whether a TV station will have a camera crew available when you have the time. For credibility, however, it's hard to beat a story in the local media that presents your church as a good neighbor. Compared to advertising, such publicity is also a real bargain. Here are some tips on working with the media. Start with Hard News Radio, television, newspapers, and other media are in the business of providing news and information to the public.