Bob Dotson shares tips for buying time and a better story. Management Negotiating skills are essential in the news business, says Andy Friedman, and not just when it comes to salary. Here's a primer on how to get what you want. It's the first month of your first job as a reporter for a small station. The news director hands you a health story to read on the days newscast.
Trouble is, the script came from the PR department at a local hospital.
Three reporters weigh in.