This version is available only for demonstration purposes. BannerML stands for Banner Mark-up Language. BannerML is a new XML-based language, proposed by Cogitum LC, for attaching additional text information to Internet banners. This language would mesh perfectly with Cogitum s Image Co-Tracker, a personal software product for clipping and storing banners on the user s computer. Currently, Image Co-Tracker can collect certain information automatically, such as the date the banner was added to the user s database and the site where the banner was found.
Users can also add their own comments and organize collected banners into categories.
However, Image Co-Tracker cannot automatically store information related to the subject of the banner because that type of information does not exist. The goal of BannerML is to provide advertisers the opportunity to attach additional information to a banner. This information could then be automatically grabbed and stored by Image Co-Tracker, and similar applications, and would be made readily available to the end user. Such information would include information about the advertiser, the product or service being advertised, related products, and so on. These fields will be filled by the advertising company and will elevate the banner ad from a simple visual link to a self-sufficient object that represents the company or product in the user s database.