For more tips, see the print edition of The Inlander. People these days expect a newspaper to publish breaking news online.
Some newspapers resist because they don t want to scoop themselves.
These newspaper attitudes and audience expectations cross over to classifieds. I think there s somewhat of a tie-in there. People really are expecting value and efficiency in today s world, said Sandy, new media director. Instead of just posting liner ads and making them searchable, you can add other vertical amenities to augment the site and make the user experience more friendly and effective. Customers appreciate the expanded marketplace that online classifieds offer with access to huge databases of automotive, real estate, employment and private party ads.