Ziering decided to do something about it. He started a company. Fact City is not a search engine, but a company that sells its service to search engines and portals.
Sports is only the beginning.
The world is seeing a mad rush to develop search engines that will find the needle in the Internet haystack, which now totals something like 1.5 billion pages of information. But it can take a while to wait for an answer to come back. And trusting the source can be an issue. And don't forget the helpful live people at the Boston Public Library reference desk who can answer millions of questions over the phone. Ziering launched the company soon after he tried to get some information from the Web on personal computer ownership in New England communities.