They have helped not only the kids but their families as well. The aid they provide has included help in finding jobs, medical attention, nutrition workshops, after-school programs, and tutoring. The group has followed the children through the middle school and into high school. Box Tops for Education from General Mills involves collecting box tops from cereals and snacks and submitting them to the company in return for funds. In existence for three years, the program pays 10 to 15 cents per box top in the form of a check made out to the school.
Schools use the money to buy any supplies they choose.
Many educators are already familiar with the Campbell's Labels for Education program, which has been around for 27 years. This means of support enables schools to select from a variety of materials in a merchandise catalog. Participating schools gather labels from Campbell's products and ship them to the company in exchange for these supplies. Participating schools redeem the points for educational technology products. See the Web site for the latest information.