Goals are objectives for the future that one plans to achieve through a balanced combination of intellectual and financial capital, within the framework of business or career. Often, these words are used interchangeably yet the difference is subtle and worth noting, especially for new entrepreneurs who may find the start-up stage disorienting. First, viability means the business endeavour can exist in the real world, under normal circumstances. Mere existence, however, likely falls far short of a new entrepreneur's personal goals. Business success , by simple extension, is about fulfilling your goals, by means of the business.
Viability is, in fact, a prerequisite for success.
Your business has to survive in the marketplace before it can grow and evolve to the next level of serving you, the business owner. The true test of viability is the real world. Seeing all the factors at play then helps you understand the relationship between each part, making it easier for you to evaluate your estimates. For example, breaking a monthly sales target down to the number of orders or contracts you need to take in each week, each working day and finally, each hour, lets you see that closing a sale every 15 minutes may be unrealistic. Some entrepreneurs define viability as the business's ability to generate enough cash flow to cover operating costs.