On the following page is the obligatory prescribing information. Let the Dance Begin. Another ad speaks of a new baldness remedy for men. It even goes so far as to suggest that the manufacturer could provide you with the name of a physician in your area to contact. This would of course be a boon to many of us in northern Ontario, where a chronic physician shortage may be addressed by a simple phone call.
Television ads are another thing.
A commercial for a well known antihypercholesterolemic shows a grandfatherly-type playing with his grandson. The name of the drug is mentioned several times, interspersed within some mumbling about side effects, liver problems, seeing your physician, etc. In the end, all that remains with the viewer is that they should ask their doctor for this drug so they can play with their grandchildren. Of course, this marketing is nothing new, except that the target audience is different. Everyone knows that catchy names of drugs make it easier for the physician to remember and prescribe drugs.