Sponsored programming on PBS has become very valuable to companies, especially with viewers holding such corporate sponsors in high regard. If necessary, we will split the sponsorship of the series between several companies. Regardless, we are very conscious about providing as much corporate visibility as possible in relation to this project. The Living Century is a high-quality 13 episode television series that can deliver a national audience of high income, highly educated viewers.
Sponsorship provides access to an intensely loyal, highly educated audience with buying power.
The Living Century is a unique and original television series which is exactly the type of high-quality family programming that PBS likes to bring to our audience. There has never been anything like The Living Century series on PBS, and we are extremely excited about offering it to our affiliate stations. This series was accepted by PBS under the belief that it will attract their desired audience and fulfill the mission of PBS programming. For the cost of sponsorship, the reach of this series will provide excellent media value. We have developed comprehensive sponsorship opportunities that go far beyond the television series.