The group project will require significant library research. Each team will orally present their research proposal to the other members of the class. Computer Applications Students will be introduced to the use of on-line research services. Class time will be devoted to using Computer Aided Learning material and software packages to perform statistical analysis of research data. International Coverage Differences in the application of marketing research techniques based upon culture and location are discussed.
Special attention is given to consumer packaging.
Ethical Issues Covered One class session and one book chapter are devoted to ethical issues. Students are expected to adhere to the code of conduct as outlined in the University Catalog. You should also notify the Office of Disabled Services Programs at 620-2769 concerning any needs you may have. Class Attendance Regular classroom attendance is expected. Absenteeism may adversely affect the student s grade in this class.