Daytime ads are effective in reaching the family audience, and they are much less expensive than prime time. Both television and newspapers offer good opportunities for free publicity. Reporters may welcome a public relations story on a strawberry harvest or a local jam making operation. Encourage them with an invitation to your farm or press release promising good scenes for their cameras. Signs are best used to direct people to your farm, rather than attracting new customers.
Some states have strict rules regarding roadside signs.
Signs should be attractive and easy to read. At 50 mph, a motorist has only 3 to 5 seconds to read a sign. Thus, no more than 6-8 words should be used. Use pictures or your logo, if possible. Road signs are not the place to display your prices.