Students must detail their decision-making process and reasons for making each purchase. Product 1 should be an example of a poorly designed package, whereas Product 2 should be an example of a well-designed package. Suggestions for improving poor packages should be encouraged.
Students interview with a marketing professional.
The instructor chooses short case problems, ethical dilemmas, etc. that will engender discussion. Next, the class is divided into groups of three to seven students. This activity can be utilized for the first few weeks of class, using care to alter the group composition each class period. At the beginning of class time, randomly selected student groups analyze a case problem and then present to the entire class. All students vote for the best presentation, but cannot vote for their own group.