However, while there is little doubt that the real estate business, like all other businesses, has and continues to undergo change, one thing holds true. To position a home to sell for top dollar, it must be seen by as many prospective buyers as possible. True, it only takes one purchaser to consummate a sale - but it is also true that the more a desirable property is seen, the greater is the chance that competition will increase the final sale price. This is particularly true when the market is heavy with potential purchasers and light in available inventory.
Scarcity is a friend of the seller and challenges the buyer.
These are listings that some real estate companies tell their sellers to let them keep in house. These are the two most visible and effective means of communicating to other agents that a home is available for sale. When they become aware of the listing, they in turn are able to communicate the availability of that home to their anxious buyers. That sets in motion the viewing, bidding and ultimate sale. It makes all the sense in the world that without that buzz and excitement generated by the real estate agents and their anxious buyers, the seller loses opportunities.