Producers then offer booth space to exhibitors, just as they would at a real trade show, with the additional selling point that all booths command equal attention. Plus, exhibitors have the capability of updating any aspect of that information at any time during the course of the event. If the link to certain product information appears to be placed disadvantageously, the exhibitor has the ability to move that link, to update specifications, to add or delete sales rep contact info, or make changes to any other text. The person in charge of maintaining the booth site should have HTML experience although the iTradeFair group can accommodate those who need help in this area. For example, in an upcoming iTradeFair show for Internet service providers, there's a router category.
Visitors can click on that link and access all participating router vendors.
There's also a comprehensive list of exhibitors that visitors can pick and choose from at a glance or use to establish their itinerary. Attendees then simply click on the link to the desired vendor's location. When the booth graphic appears, they are free to choose from a number of features that closely duplicate the conference experience. Likewise, the vendor's contact info will be available for you to print, fax, or email back to the office to yourself or a co-worker. Click on the telephone icon that sits on the graphical desk, and a form appears with the phone number you entered at registration.