All commercial advertising has been tailored to direct viewers to the web site because that is where youth go to get information, according to market surveys, Maude said. Web site, recruiter chat room and 1-800 recruiting line statistics are up by 30 percent or more compared to before the launch of the new campaign. While it would be easy to read some significance into those statistics, Maude said, he plans to wait for the official ad campaign analysis by an independent civilian contractor before drawing any conclusions. That report is due in about three months. I am confident soldiers will be excited about the campaign as they see it unfold in its totality, can gauge its effectiveness and understand it is market-based.
Surveys show that American youth get it and they get it quick.