Even so, it's good practice to provide useful metadata about your web pages and it will be increasingly important in the future. The Description text will appear in most search engine results pages as a brief summary of your site . In the absence of the Description meta tag, the search engine will show the first one or two lines of text from the web page as a description. This is not ideal, as many people have scripts, images, lists of hyperlinks, etc at the top of their pages. Words and terms should be separated by commas.
Some search engines are case sensitive, so use capitals selectively.
Some HTML editors, such as the popular Netscape Composer, automatically add the Author tag. If these tags were used extensively at Essex, it would be a lot easier to search for pages created by a specific user. The tags also improve user accountability for pages. Content Resulting behaviour all Robots can index the page. For more information on how search engines work, take a look at A web author's guide to search engines .