Large Internet commercial services will soon be starting that provide only for the on-line purchase of catalog products. It will not be possible for the individual producer to sell a data product using those services. Those services will collect the consumers credit card information in advance because of Internet security problems. This freeware provides excellent authentication and anti-alteration security. In addition to the unsecured nature of the Internet, consumers should be hesitant giving out their credit card information to vendors of unknown credibility.
Tracking is much harder on the Internet than magazine direct marketing.
Also, it is not the same as mail order merchandise since U.S. Postal Service and Federal Trade Commission mail order laws do not apply to the Internet. PLUS is a trademark of Plus System, Inc. PGP and Pretty Good Privacy are trademarks of Philip Zimmermann.