Also examined are the strengths and weaknesses of a variety of print, radio and television advertising techniques and strategies. Students will experience a variety of radio and television performance and announcing situations directed towards improving their broadcasting performance skills. A seminar approach to contemporary programming techniques for broadcasting including programming analysis, development, and implementation in real and hypothetical situations. Emphasis on management functions of audience analysis, selection of formats, financial considerations, engineering problems, and personnel planning. An advanced course which uses case studies to examine public relations problems and their solutions.
Students receive practical guidance in the creation of public relations messages and products.
This course is designed to teach the student how to prepare an entire advertising campaign from start to finish. As such, it will incorporate knowledge gained from the variety of courses the student has had previously. A production course designed to give the advanced student an opportunity to produce high quality programming for cable systems both locally and statewide. Programs will be shot utilizing both multi camera studio production as well as single camera field production. The course analyses developments which impact the interface between organizations, their publics, and the social environment in which they operate.