Technical qualifications can be advantageous for certain client groups. A pre-entry postgraduate qualification is not needed A postgraduate qualification in a relevant area may be helpful but it will not compensate for a lack of relevant skills or experience. This is sometimes possible Whilst a degree or HND is typical for entry, a number of PR professionals have entered the field by working their way up, possibly via the secretarial route or moving from areas such as journalism or marketing. It is crucial to approach as many employers as possible, in PR and related fields such as journalism or promotions. Be prepared to work unpaid.
Special entry requirements High levels of motivation and persistence are essential.
Evidence of interest in applying relevant skills whilst a student can be helpful, through activities such as Rag, student societies or student radio. This is a young industry. It can be difficult to gain entry from late 20s onwards. Competition Highly competitive. There are very few trainee Account Executive posts and employers will be seeking individuals with evidence of commitment and highly developed communication skills.