The key is that the web site must be printed on all commercial advertising, business cards, and small marketing, said Blythe. The web site can quickly and easily be modified. It is time consuming, costly, and cumbersome to produce brochures. One example that Blythe cited was that a monthly newsletter can be put on the web, and it can remain there as a record keeper. It is much easier to find a copy of the newsletter on the Internet than find a hard copy of a newsletter that came out twelve months ago.
Tracking is another highly important aspect of the Internet.
Tracking is very discrete, and what I like best, said Blythe. When advertising, there is no way to know the response, but with the Internet, it does a better job because of the tracking system. Putting the community in its best light is what is conveyed on the Internet. It is not possible to please everyone, but that is what diversity is all about. The Internet allows those who look at the site to find out if they are interested in the area before traveling the distance.