There is only one exam given in this course and it is a final exam given during final exam week. The exam is different than most exams you have taken during your academic career. The exam requires you to be able to examine and evaluate approximately 16 different pieces of advertising and then identify the creative techniques and concepts used by the advertiser. There is only one way to prepare for this exam - attend class regularly and keep up with your reading and studying. It is impossible to pass this exam without attending class, taking good notes, studying and attending the review sessions.
Students are responsible for all announcements and assignenments made in class.
Absence from class does not diminish this responsibility. It is the student's responsibility to obtain project hand-out sheets if not in class on the day the project requirements are distributed. One exam and three projects will be assigned. Grades for class participation will be based on consistent participation in class discussion and contribution to issues and opinions discussed by classmates. Absence from class will negatively affect class participation grade.