It is clear that the value migration in the equities markets will beat a path directly to their doorstep. This momentum will obscure the long-term value plays. Actually, you are asking only one question. Your second question answers the first. However, your perception of this as an educational opportunity is spot on.
Sponsorship is the hardest thing to come by when deploying new technology.
If you have it, use it. As for the mechanics of an education, find a way to get him involved in an intensive education with a team representing IT, business and users. With a common vocabulary and a foundation of shared knowledge, he can create a safety net of advisers to guide your transition. In short, yes it is possible, as long as the SMEs have a sufficiently cohesive community. It's the community that provides the momentum and value for a vortal.