There is a constant need for relevant information to be obtained quickly. The best source of this information are the people closest to the customer and the employees closest to the actual work. I was told of such an occurrence when I was hired by an insurance company to improve teamwork between supervisory staff. The supervisor knew it would not work when he first read the memo. He could not tell his boss anything since they had a transactional relationship.
Transformational communication is akin to a dialogue between equals.
Both the parties involved in communication have dual responsibilities. Both parties must give and receive information. When this occurs both parties will be transformed by the communication and act in different ways. The vice president would have saved himself a great deal of embarrassment if he had a more transformational mode of communication. Humor is valuable in today s workplace because of it s unique ability to establish and maintain transformational relationships.