A marketing research project attitudes and perceptions re to as a. idea generation. Generic names a. Brand recognition occurs when a. the product has become familiar to the consumer. Brand insistence as a stage of brand loyalty is a. when consumers rely on previous experience with the product and will choose it over its competitors if it is available. Each of the following is a characteristic of services except a. Services are intangible.
Services are inseparable from the service provider.
Buyers often are involved in the development and distribution of services. Services are standardized. Vacant seats on an airplane and unsold symphony tickets are illustrations of a. intangibility. Product positioning is important because a. its results are shown by strong brand recognition but not by brand insistence. The process of focusing on a business market has been greatly simplified by a system developed by the federal government called a. UPC - Uniform Product Code.