The local media is of particular importance to your efforts because of its ability to reach large numbers of people and influence public opinion. The media is a conduit for your messages to the public. Please use the materials and ideas provided in this tool kit to increase community awareness about your Rotaract club service. Dos And Don'ts Do read the descriptions of each piece carefully to determine which item best achieves your particular goal. Do communicate to the media the Rotaract angle.
Stories involving young people are of particular interest to the media.
Do send a letter with the selected item introducing yourself and requesting the editor s attention. Do send Public Relations Kit items out periodically throughout the year. Do not send multiple items in the Public Relations Kit to a single media outlet. Do not send selected Sample items to media outlets without first inserting your local Rotaract club's angle to the story. Newspapers and magazines are often interested in a story like global polio eradication, but due to time and staff constraints, they may be unable to assign a reporter.