Major emphasis is placed on the concept of content-driven design. Reporting for print and electronic media about local and state government, politics, law enforcement, courts, education, state and federal agencies. Field trips, conferences. Examines regulation, media and methods, including research, copywriting and analysis of appeals and messages in advertising. Extensive instruction and practice in electronic media performance.
Students prepare projects for field and studio production and presentation.
Research paper required. Extensive practice in writing, editing videography of news for electronic media. Laboratory in preparation and simulation of broadcasts of radio and television news programs. Radio and TV as advertising media. Planning and executing campaign.