We want them to know that taking a small step like increasing the level of insulation in their home can lead to significant savings. Atlanta is one of three cities in the United States to have access to the educational tools provided by the program's website.
Similar initiatives are currently underway in Sacramento, California and Albany, New York.
Although program components are currently tailored to address issues specific to the winter season, the campaign's overall message is seasonless and applies to every region in the United States. Its role is to promote energy efficiency and environmental preservation through the use of fiber glass, rock wool and slag wool insulation as well as encourage safe production and use of these materials.