Advertising strategy, policy formulation and implementation. Creative and media decision-making structure and procedure. Management of media sales personnel. Students prepare and present advertising sales plan. The study and application of media analysis, planning, and buying.
Students prepare and present an advertising media campaign.
Emphasis will be on survey techniques and focus groups, interpretation, application, and communication of research findings to the public. Students are encouraged to take ACC 200 or MGT 350 before enrolling in this course. Approximately half of the course will consist of laboratory work with studio and field production equipment. This course will be accepted as a repeat of JMC 449 or JMC 450, but not as a repeat for both. A seminar course designed to bring together the knowledge acquired in advertising, marketing, and communications courses and apply them to a realistic problem.