When the Internet becomes subtext, worlds collide. Only a few years later, however, we all take for granted that any mainstream film or television show will have a Web site. But take a closer look. The Web site was not whipped up by the marketing department, nor was it a project of some corporate interactive or e-commerce division. The Web site was written and designed by the film's creators.
Screenwriters create worlds.
And the world can be made deeper and more textured by realizing that a single creative experience can now span different mediums. Movies have been the art form of the 20th century because of their immediate and visceral impact. But here is a way to have the best of both worlds. On the Blair Witch site raw film footage intermingles with a protagonist's journal, a complete history of the Blair Witch disturbances, and accounts of the aftermath of the film's events. Up Dawson's Creek Characters and situations being developed on the Web site are expected to be incorporated into the fall season's story lines, creatively blurring the division between Web site and TV show to the point where it's difficult to separate the content.