The main purpose of periodicals in this category is to provide information, in a general manner, to a broad audience of concerned citizens. Most scholarly journals will have little if any advertising. These titles will often contain many glossy advertisements. Popular Sensational Popular Periodicals come in many formats, although often somewhat slick and attractive appearance. Lots of graphics, photographs, drawings, etc.
Sensational periodicals come in a variety of styles, but often use a newspaper format.
These publications rarely, if ever, cite sources. Information published in such journals is often second or third hand and the original source is sometimes obscure. Their language is elementary and occasionally inflammatory or sensational. They assume a certain gullibility in their audience. Articles are written by staff members or free-lance writers.