A nationwide billboard advertising campaign and sponsorship of taxis in London and in major cities across the UK are being used to promote the site. The project involved the complex task of designing and implementing the systems to collect and continually update the locations of almost 30,000 recycling points across the UK, and then allow for it to be published to consumers visiting the recycle-more.co.uk site, depending on the specific type of waste that they wished to recycle and their geographical location. Both commercial and public visitors to the site simply type in their address and postcode and the website will indicate the nearest recycling point. A map of the exact location of the recycling depot can also be downloaded from the site. Search results are displayed graphically.
Users can easily find out what kind of recycling facilities are in their region.
The map scale can be adjusted accordingly. They can also be used by the emergency services and by commercial interests to make services more efficient and geographically suited to specific areas. Only a handful of companies worldwide have developed technologies which can facilitate location based services using the Internet. We were delighted to have had the opportunity to be involved in such a relevant and useful application of location based technologies. Mapflow is currently in discussions with Valpak about a number of other initiatives.