Otherwise, your producer has to hope he's guessing right. Don't be shy. Your video should do two things. The purpose of the video is to leave your prospect or audience with a favorable impression, disposed to hear more about whatever it is you're selling. If your tape does that, you've done well.
Video is an audio-visual medium.
Let's consider them one at a time. In terms of what you say, this is no time to be bashful. Play to your strong suit. If you're the biggest, say so. If you're the best, say so.