We are addressing this problem by bringing aboard graduate students. A website must eventually be financially self-sufficient. Initial setup may come from individual initiative or from a granting agency, but in the long term there must evolve a funding base. IIBN is working on this. We are a grant mill right now, but we have other plans for securing a steady funding stream.
Websites have to be marketed.
A site like this is really a vision for how electronic communication can serve consumers and professionals. This vision has to be articulated, and ideas have to be nurtured through to completion. We have to create, market, and continually develop the components of the overall vision. We have to understand that we cannot use old paradigms in this new communications medium. An electronic book, if it looks and feels like a print book, is the wrong approach.