The company has been advertising on cable for about a year, he said. Stroope Realtors features digital photos of homes for sale along with a short description of the property and financing information, including how much money is needed for a down payment. With each 30-minute program, the company shows between 40 and 44 homes, with each home getting about 30 seconds of air time. Stroope also advertises in the newspaper, magazines, on several Web sites and through direct mailing of postcards. We give it the maximum amount of exposure we can and, hopefully, one of those mediums is going to spark some interest in a potential buyer for that property.
Some homeowners choose to market and sell their homes on their own.
Some of the disadvantages of homeowners face when selling their home is the lack of expertise in marketing and selling what could be the biggest sale of their lives. They also lose out on the exposure that Realtors can bring with their access to the Multiple Listing Service. Homeowners who sell on their own also have to do deal with the time and emotional pressure involved in arranging all the advertising, showings and open houses, which can be difficult to juggle with work and other time commitments. Homeowners who sell on their own, however, often find more control and more flexibility when it comes to how their home is going to be marketed and sold. They also get to keep more money from the sale, as opposed to having to pay a percentage of the sale, or a commission, to a Realtor.