Environmental groups use the Internet as another glossy brochure instead of a means to provide in-depth reports. Travel agencies make potential clients wade through page after page of java-pumped scripts to find the simplest airline information. There should be a better way of making this information accessible to interested readers. Over the past decade the number of Internet users has grown exponentially and the number will likely continue to grow at a phenomenal rate. Let's take a look at a few examples.
Travelers use the Web to research destinations before they take a trip.
They book reservations and solicit feedback from others. They find that the Internet provides a virtual community for discussion and immediate action. The Web offers the greatest potential to local communities that rarely have a regional, let alone global voice. Locals now have the ability to express what it is about a particular place that would appeal to travelers, investors or their neighbors. The Internet offers what can be a transparent and a timely medium, fostering dialogue, regardless of geography.