Two lectures, two laboratory hours per week. Two lecture, two laboratory hours per week. Two lecture, two laboratory hours per week. One lecture, four laboratory hours per week. May be repeated for a maximum of six credit hours.
Students prepare for discussion sessions through assigned readings.
May be repeated for a maximum of 2 hours credit. Stresses relationship between current issues and public's need to be informed. Emphasis on topics vital to large urban society. Use of a microcomputer program to develop and evaluate optimum advertising media schedules. Offered only in fall term and must be taken before 4328.