Months and months of careful planning, product selection, writing and designing means your company has a presence on the Internet. It may seem as though the hard work is behind you, but a bigger challenge lies ahead. You must take steps to ensure that both your current and potential customers can find you. There are more than one billion unique pages on the Internet, according to a comprehensive January 2000 study.
Thousands go live each day.
There are some simple things a business can do to let the world know about its Web site. Strategies involving subscribing to mailing lists and news groups, exploring reciprocal links with other businesses sites and publishing your web address on all stationery and advertising material are low-cost and fairly easy to do. The next steps registering and positioning your Web site are more complex. Most Internet business experts suggest that you re better off if you rely on the expertise of a Web professional to help you navigate through the huge and ever-changing world of strategic links, search engines, directories and ratings organizations. A strategic link can be as simple as having a link from your local newspaper s web site to as complex as researching and constructing a network of links to sites from businesses and organizations around the world.