Pictures can quickly add pizzazz to lackluster materials. Unless you have a professional photographer on staff, you'll likely turn to stock photography for these images. But stock photography should be both obtained and used properly if you want to avoid overpaying or risking copyright-related lawsuits.
Stock photography are images that can be licensed for use.
These fees can range from the low hundreds to thousands of dollars based on the length of time the image is displayed, the size and location of the image, or even the size of your company. Quick Tips Use your negotiating power . Many agencies will lower their prices if you are licensing multiple rights-protected photos. Read the fine print . Make sure the photo agency has the legal right to lease or sell their images.