Marketers love spring because consumers are more likely to buy diet and fitness products, beauty treatments, car maintenance and home improvement items, according to a recent survey by American Demographics Magazine. After a morning of meetings in a windowless, basement room, she fled outside to read a five-year strategic report for the National Restaurant Association in the sun. But it's not just me. In the office, everyone is in a better mood. But there is a dark side to the season known for volatile weather swings.
Spring is when insomnia, vehicle accidents and criminal activity increase.
For others it's a less easy transition. The important thing to realize is that spring is not the same for everyone and some feel doubly bad, as if everyone is going to a party they haven't been invited to. One theory maintains that spring fever is caused not by warm weather but by increased daylight. The light is measured by the eyes and relayed to the brain's pineal gland, which responds by reducing its secretion of melatonin, a hormone that regulates the daily biological clock and controls mood and energy levels. As spring days get longer, the chemical starts to disappear and people become more energized.