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Pending Marketing Pay Plan Your Home-Based Business. In the 1950s, a new breed of entrepreneur began developing the concept of franchising. Leading the charge was fast food mogul Ray Krok and his unique approach to selling hamburgers, milk shakes and French fries. The skeptics were abundant and most thought that the concept of creating a business model for mass duplication would never be accepted by the masses and most certainly encounter sure extinction. Not only did the concept take off in the US, the franchise phenomenon has spread its profitable wings to other countries, thus making it a global success.