The Indian government is working to address these issues through general policy and individual projects. There is growing public awareness of health risks posed by pollution, and Indian industry is increasingly willing to comply with voluntary pollution restrictions. Water treatment, industrial pollution control, municipal waste management, and environmental consulting and engineering hold particular promise. And U.S. businesses are in a good position to take advantage of this tremendous growth the U.S. holds almost half of India s import market for pollution control equipment and environmental services. But navigating the shoals of India s environmental sector can be tricky.
Some Indian companies appear established, but are financially shaky.
Others present long lists of contacts, but lack the network to distribute your product. Choosing the right partner can require months of painstaking research. Here, as everywhere, knowing the right people can make all the difference. The Commercial Service maintains a worldwide network of more than 250 offices, where U.S. businesses can receive assistance ranging from identifying best markets to arranging overseas representation. Counseling on effective market strategies, distribution channels, pricing, and a score of other export issues is also offered.