The broader mix of the CTE student population is reflected in the winners of the All-American Vocational Student Awards. Changing the minds of parents whose hearts are set on college for their kids may be the hardest job. Emphasize the marketability of CTE graduates . Be responsive to the labor market . Be proactive in identifying programs that will prepare students for current and emerging local employment needs.
Successful marketers start where their audience is .
Parents want the best for their children. If CTE can provide preparation for careers with high earnings potential and future opportunities, attitudes will change. CTE is clearly no longer your father's or mother's voc ed. Marketing may bring them in, but it is the substance beneath the new look that delivers the benefits. Under New Image Management.