The conclusion I reach, indeed, one of the main messages of Liberating the Corporate Soul, is that an organization's performance is directly related to its ability to tap into its human potential. For the average person, work is one of the most important ways he or she gives expression to who they are, and find their fulfillment. When a group of people are committed to a common purpose, are given responsibility, and at the same time feel supported and trusted, then, and only then, will they tap their deepest potential. Emotional energy, not mental energy, is the true motivator of the human spirit. Emotional energy has its source in what people believe and value.
Values give meaning to people's lives.
When there is an alignment between an organization's values and its employees values then people respond by fulfilling their potential and tapping their deepest levels of creativity.