The difference today is that the data is more accurate and the private sector is beginning to acknowledge the commercial value of geographic placement information for their businesses.
Web developers can tailor content by language, country or regional interests.
The technology also provides a simple, cost effective means to ensure that digital content is only made available where it should be. Detection of mismatches between customers' physical locations versus reported or billing locations provides critical verification information for e-commerce firms, secure Web sites and financial institutions seeking to reduce online fraud. Additional pricing and service option information is available upon request. Caimis Geo, Inc., provides geographic location technology for e-commerce and related Internet applications.