The success or failure of a firm often depends on the effectiveness of its marketing programs. Even the best product may not survive in the market place if it is not successfully marketed. Since marketing is vital to a firm's success, we are committed to providing our students with the knowledge and skills they will need to embark on a successful marketing career. The marketing major is a combination of liberal arts study, business preparation and marketing education.
Students prepare to be effective decision-makers with marketing skills.
Marketing majors complete a minimum of 47 hours of credit in Liberal Arts-General Education coursework. They also complete 39 hours of a business core in accounting, finance, operations, law, computer concepts, economics, management, marketing and other business classes. The undergraduate degree also includes an additional 20 hours of electives. The department offers a rich array of elective courses from which students can choose. Entry level positions in advertising include an advertising assistant in a firm or advertising agency, an assistant account executive and a media planner .