He explained in the German IT business, English words and phrases sound more high tech. This made sense. In the United States, German, French, Italian and Spanish words are often used for the same reason. My challenge was to build on the current site's look and feel while at the same time updating the overall design to reflect the company's growth as it moves into the next phase of its business. I liked the spare, uncluttered feeling the site had and decided to maintain this openness in my designs.
Some designers like to start a project by roughing out designs on paper which is a fine way to work.
I, on the other hand, like to open up XARA, the vector software I use to create most of my Web graphics, and just start creating things. I guess this is like computerized doodling. Things then turn into backgrounds, buttons, and other related objects. Once I have some objects I like, I bring them into NOF and start arranging them and rearranging them until I'm happy with the way the objects are interacting with the page design. I also like to have the elements on the page visually relate to the nature of the company, product or service of the site I'm designing.