Suppose your doctor tells you to lose weight and get in shape. That night you go home and do 55 pushups and run until you drop. Of course not, you will just be sore and tired. To get in shape you would have to have a physical conditioning program and follow it year after year. Marketing is the same.
Success depends upon a well planned, on-going program.
Read other books on advertising and selling. Take a college course. Give marketing the same respect you give your breeding program. A Sound Herd Management Program Managing a registered Angus beef cow herd requires knowledge, skill, and patience. It also requires an understanding of genetics, nutrition, veterinary medicine and even animal psychology.