I thought it was the coolest thing. Maybe some of these traditional advertisers don't want to get too complicated. After all, programmers are expensive. Still, there's no reason why more advertisers don't hire designers to make branded skins for applications like WinAmp and the NeoPlanet browser. For those unfamiliar with the concept, a skin is a file that can change the appearance of the user interface for a given application.
Skins are also a terrific example of viral marketing.
They are typically small in size, and they often get passed around the Internet like online trading cards. For more information, please visit the Mezzina Brown web site. Voice your opinion. The problem is getting to it. In fact, she has readers around the world.