David Placek says that fabricated names are difficult for consumers to remember. Generate a class brainstorming session to generate a list of fabricated business names. List these names on the board. Point out to students that brand familiarity is vital to the success of any business and its product, because businesses want the consumer to not only remember the name, but also to develop brand loyalty for that product. Have students share their lists with the class.
Students can go to Web sites listed below to learn more about new product naming.
Challenge them to come up with a new product concept and to give it a name. Ask them how they came upon their name decision. Ask the class to critique the name, how well it fits the product and whether they think they would remember it. All Rights Reserved. Terms under which this service is provided to you.