It's where one turns for life cycle and holiday rituals and ceremonies. It provides a way to talk to God in times of distress and celebration, gratitude and mourning. It is your father's Oldsmobile. It is meant to appeal to those who feel the social acceptance and economic security of contemporary American Jewry is fragile. For this cohort, Jewish belonging is an obligation, to honor the memory of the victims and to rebuke our enemies.
Unity is strength.
First you tell me that the gentiles are out to destroy me, then you object when they want to marry me. Pretty good for someone with two years of Hebrew school. Judaism is intimidating, complex, esoteric. They'd like to get more connected to Jewishness, but don't have the background, and feel they'll never break the code. They'll enroll if you remove the prerequisites.