The tobacco industry has long ago realized that they cannot sell their product on its own merits. After all, a cigarette is the only freely available consumer product which kills through normal use. So the industry has studied our central nervous system to determine the right dose of nicotine to deliver addiction. And to attract new smokers, the companies sell tobacco as a lifestyle. Youth, wild nature, sports, fresh air it is all used to camouflage tobacco s deadly effects.
Tobacco is advertised in sports events, in discos, at pop concerts.
When direct advertising is banned, they use other ways to promote tobacco and make their brands visible. They sell adventure clothes and sports goods. They sponsor arts festivals. They make sure film stars smoke on-screen. Tobacco is a communicated disease communicated through marketing.