List of available titles can be updated on insert on regular basis. Counter leaflet doubling as checklist. Layout by label. All above ready and in place at distributors by last week of August. Mailout will start 1st week September.
Shop follow up.
Indies - Once packages received follow up by each distributor with nudge to get in touch with the other if not already approached. The sub-distribution basis of supply can only be maintained if New Routes sell those titles only to Our Price. Consensus has it that any SOR arrangement be given with the first order of the campaign. The difficulties of monitoring SOR re-orders are immense but within limits, can be left to the discretion of the supplier. A minimum of 15 LPs must be ordered to qualify for SOR terms.