In 1984 I moved to a new assignment in an IBM headquarters location. A few days later my manager came in and indicated I needed to be prompt in answering my mail. In other words, porting successful commercial products to the school market was a strategy many companies adopted.
Schools do business in a far different way from commercial enterprises.
The first serious sales inhibitor is that education is not much given to change, particularly to expensive items, like technology. Apple's strategy to provide those free computers was brilliant because teachers, albeit in small numbers, could experience their usefulness. Another great Apple program was the Apple Classroom of Tomorrow, the ACOT program. ACOT began in the mid 1980s to study the effects of technology use by students. Apple was interested in determining what happened to students and teachers when each student had a computer to use at school and at home.