Telemarketing is a powerful tool for business.
It generates and qualifies leads, increases sales, and improves customer retention rates. A focused telemarketing campaign will generate a much higher response than a comparable direct mail campaign. However, telemarketing is a powerful tool as a follow-up to a mailing, making the results significantly better. Telemarketing provides immediate feedback, letting you know how your message or offer is being received. It also gives you the ability to test new ideas and approaches and get results quickly.