An advanced-level course involving the elements of broadcast station and cable television operations, with particular emphasis on federal regulatory polices. Electronic mass media operations involving management, sales, programming, and audience responsibilities are emphasized. Students will be exposed to contemporary methods of rhetorical criticism which aid in the analysis of strategy and effect. An advanced-level undergraduate and graduate survey of methodologies and issues relevant to the practice of communication research. This course allows students the opportunity to complete a capstone research or production project during their senior year.
Students work with one or more faculty who advise and evaluate the project.
During class meetings students work on the design of their projects and present their projects and findings. Students also develop professional networking and job acquisition skills and work on resume and portfolio preparation. Senior standing plus the completion of at least 20 hours in the major including completion of Foundations of Electronic Media, Fundamentals of Audio Production and Studio Video Production. Jr or sr st, cons instr and those courses deemed necessary by the internship advisor. Repeatable for a maximum of 3 credits in degree.