At the facility they were able to see, touch and feel the various monitors, then complete the quantitative survey. By changing the product's price or features, the simulation software will automatically show the resulting price share of your company's product and all competing products. The simulation software is custom written based on the results of a choice modeling survey. With the simulation software, we can see the incremental change in share gained from a change in product, as well as which competitors' products lose the market share your company gains. This is quite valuable in assessing possible competitor responses.
Simulation software is user-friendly.
Designed to run on any PC capable of running Microsoft Excel. Can handle any number of products. Conjoint or choice modeling is the most accurate and projectable methodology available to collect information on what is important to customers. Choice modeling derives rather than asks customers to tell directly what is important to them. To derive this information, we would implement a conjoint study where respondents are asked to choose between several products.