On the date of our anniversary, the Umbrella Girl rang the bell to open the stock exchange, and it got worldwide media coverage. The Morton Salt icon and her slogan is one reason we enjoy a leadership position in the salt business. While not nearly as well known as salt, Morton's specialty chemicals business represents the bulk of our revenues and also enjoys leadership positions. You know, describing salt is easy. Everybody understands it.
Specialty chemicals are more nebulous.
These are formulations customers buy to enhance their product. Another example is our powder coatings. Powder provides an economical, durable, environmentally friendly finish, which is identical to painted surfaces. Now back to the changes at Morton I alluded to earlier. Rohm and Haas, a much larger specialty chemical company based in Philadelphia, will acquire Morton International.