Controversial PETA ad. Shaw, L., Batson, C. D., and Todd, R. M. 1994. The use of animals to market commercial goods and services has not been widely studied. Although research has not yet determined whether they actually help sell products, animals are frequently the subject of product advertisements. Investigate the use of animals in advertising by conducting an analysis of television or print advertisements.
Study supports sure-fire pitches.
Croke, V. 1992. Dotz, W., and Morton, J. 1996. 20th Century American Advertising Icons . Harbrecht, D. 1993. Animals in the ad game.