In the workplace, gold stars are replaced by symbolic awards like trophies, rings, plaques, medallions and pins. All are items whose sole purpose is to recognize achievement. Unlike cash or merchandise, each packs an emotional punch. They continue to salute an accomplishment long after the presentation ceremony is forgotten. And their positive influence is felt by an extraordinary number of people beyond the recipients.
Symbolic awards can also reinforce principles that the company considers noteworthy.
Sometimes company tradition can elevate an ordinary image into an extraordinary recognition tool that is highly-coveted. At KFC, the President bestows a floppy chicken award. And there s the famous Golden Banana Award at Hewlitt-Packard. All are seemingly worthless, yet as instruments of reward and motivation, they are invaluable. They respond to it like nothing else.