Framing VII Framing VIII Bibliography Classwork Links Definitions make communication easier. If you are new to the field, here are a few definitions that will enhance your understanding of social influence. And for this reason I've kept the definitions as basic as possible. Inducing a change in behavior is called compliance. Inducing a change in attitude is called persuasion.
Social influence is said to be employed by an agent or practitioner upon a target .
The agent's message is called her advocacy . You are the agent, your husband is the target, and your tactics or message would be your advocacy. Compliance is often a quick-fix solution to a social problem. As I mentioned earlier, it has been found that simply playing classical music or Frank Sinatra over a loudspeaker will empty a parking lot full of teens in no time. Although persuasion is more difficult to induce, its effects last longer because the target actually accepts and internalizes the advocacy.