Help yourself by making the editor s job easy. Follow all of the instructions of the publications print requirements. Call the editor to make sure that your idea or topic is relevant to the publication. Overnight deliveries and packages have the best opportunity of being viewed. If possible, you can email your press release with the appropriate type mode attached.
Some publications ask for ascii or .txt or .doc formats.
But, check with the editor to confirm that email is acceptable. After the story has been completed, send a thank-you note, letter or card to the editor. Many of the changes that you company makes IS newsworthy. The spin you put on your press release is what makes your story appealing. If you re having trouble designing your headline, take a look at some online banner ads.