Networking, follow-up, recordkeeping, and rejection are forecasting strategies. Learn to listen in order to close more sales. For the person new to sales and for the experienced salesperson wishing to develop new strategies. It's a field where you don't need buckets of money to get started. Whether you own properties and seek to license them or would like to become active as a licensee, you'll learn how to evaluate potential licensing opportunities.
Students receive copies of real licensing agreements.
In order to acquire an in-depth understanding of how to solve communications problems using a variety of public relations tools, each student functions as the head of a prototype of a major public company. Working in groups, students prepare and share written presentations. They are exposed to media relations, writing, new technologies, use of research, special events, speaking engagements, internal communications, image and public relations, crisis handling, budgets, and evaluation. Nonprofit organizations can broaden their outreach to the media and their own constituencies. Small budgets can translate into big results.