As professional and college sports become more the province of cable channels such as ESPN, some TV stations are moving to become the primary information source for local high school sports. Here is how broadcasters are using a new service to create a massive database for use on air and online. With the fall sports schedule getting underway this week, interest is sure to pick up. This is one of those opportunities for viewers to interact with and participate in what we do.
Schools enroll in the program and are given a school ID and password.
The database tracks and compiles the data throughout the season. For the first week of the season, we have about 70 schools signed up. It isn't really a crawl. He admits it is a big change for KSTP, because they don't normally make use of the cable models where there is a lot happening on the screen at one time. It is uncharted territory for us in that sense.