Contact the leaders of different community groups such as the director of a senior citizens' center. Invite her over for lunch and a tour, and explain your program. We've been doing this with some success. All the employees should have on their smiles. And I don't think you want to do it in the middle of opening week.
School counselors are an important resource in reaching students.
Informing them about the assets of college food services and on-site hospitality helps them give kids another horizon. Right now if you asked counselors where they would send kids who are interested in the restaurant business most would say places like Marriott or Sheraton. We want to get on their list and be the employers of choice for on-site hospitality. Special Needs Populations Boston has structured programs that enable college dining departments to hire people from mental health and homeless shelters. We offer experience at entry-level jobs and a job where they can succeed and be proud.