Since the first national reports on the status of science education, it has been clear that the majority of Americans lack a basic knowledge of science. The implications are ominous for the food industry. Dr. Paul Saltman, a biochemist and professor of biology at the University of California San Diego decries the average Americans' understanding of nutrition. Speaking at The Sugar Association's board meeting, he pinned some of the confusion on the government and food educators. Most Americans have no idea.
Technological advances stimulate innovations in food product development.
Olestra offer consumers an ever-greater variety of products. However, these advances also create questions for the wary consumer. Moreover, these innovations intimidate those who do not have a rudimentary understanding of how they work. For many Americans, even the chemical names for naturally occurring food additives are frightening. Many consumers turn to media to answer their questions.