For years, she was one of the nation's most successful and high-profile woman execs as a honcho at MTV and then president of NFL Properties, the marketing arm of profession football.
Some experts are skeptical of the company's prospects.
Mass. More than three-quarters of all advertisers will gravitate to specialized sites, Walsh predicts, and ClubMom is simply too generic. Still, if anyone has the resume to make the concept work, it's Levinson. She holds her family above anything else. The company already has signed up more than a million members at malls nationwide. The site also will offer consumer tips and automotive advice.