Both of these beliefs have since been revealed as mere myth. Experiences of lawyers everywhere have shown that clients of all sizes will retain smaller firms. Clients often choose to work with a boutique instead of a larger firm because of the boutique s size and focus. Clients understand that only a limited number of lawyers can represent them in a trial or transaction, and that the lawyer s skills are far more important than the length of the office hallways. There is no question that starting a boutique firm is not easy but with a solid business plan, preparation and the support of both colleagues and clients, a boutique practice can compete with the big firms.
Successful boutiques evolve over time.
Looking at the evolution of boutiques in Baltimore, Washington, D.C., and various states, it seems that flourishing boutique firms were formed by lawyers with a relatively extensive history of practicing in a certain area. Most of these lawyers established themselves in a particular area over a period of time, and have earned significant local, regional, or even national reputations. It also helps to build a client base. No boutique, however exclusive or fancy the credentials of the lawyers, will survive without clientele. Success at the bar is built one case at a time, one client at a time, and one day at a time over many years.