Online journalists know how to gather information then weave a web of words and visual images to communicate compelling stories. How it works How to integrate an online journalist into your web design and development team. When it comes to attracting, satisfying, and keeping your Internet audience coming back for more, words make all the difference. And that's all very important, no doubt. But, the single most important element is the editorial environment you create to attract the customers you need to make your web site a success.
Words remain a web site's primary interface element.
Words engage the audience, guide them, pull them deeper into a site, and keep them coming back for more. No matter how pretty a site is, no matter how impressive the interactive technology might be, if the editorial environment doesn't give the customer what she needs, if it doesn't make her feel good about being there, she won't explore your site or use its features. Few visual designers or programmers have the depth of understanding or experience necessary to create editorial environments that keep customers coming back for more and recommending it to their friends and colleagues. Good journalists have mastered the art of gathering information then weaving a web of words and visual images to communicate an unforgettable story. Good journalists also know that even the best researched, best written story will fail if it's written without an intimate knowledge of the target audience.