In most cases, kids can shop at a variety of stores aggregated under one site until they've dried up their funds. Sites such as DoughNet, iCanBuy and RocketCash are leading the fray in creating exciting, enticing and very cool places to shop. They're hoping that parents will find the shopping safe and fun, and that teens will find shopping on their own a very different, very hip experience. The TV Web connection Web marketers push TV-watching and vice versa. You'll notice that while you were busy doing something else, television and the Web took a giant step closer together.
Television programs send kids to the Web to vote or participate in contests and polls.
The Web sends kids to the TV by promoting upcoming programming. Product placement Kids, more than any other group, know their brands. Nike and America Online didn't get where they are without knowing how to be seen. Some of the new software games for kids place products in the midst of the play. Sega Dreamcast's and Electronic Arts' sports games are early comers to this trend.