Britney Spears gave email a similar boost with reports she used it to woo Prince William. Computers and mobile phones are fast becoming must-have gadgets for children. And all because it is passe to pass secret notes in class when you can send them through cyberspace. In the dizzying world of new technology, brands can still become successful and well known in a fraction of the usual time, often relying largely on word of mouth to advertise. It has only taken seven months for Boltblue to claim to be the largest mobile portal in the UK with more than 2m registered users.
Users only pay their normal text messaging charge.
The company also offers news, weather, travel and entertainment services. And its ring tone and icon down loads have proved popular as mobile phones evolve from practical tools into personalised accessories. Boltblue is one of a clutch of portals that have sprung up as text messaging has taken off, to link mobile phone users and the internet and enable users to send messages between the two. The mix of content we provide has enabled us to overtake household names. It claims that its registered users have more than doubled in five months, from 750,000 in September to 2m across Europe by the end of January, and it is adding new ones at a rate of 18,000 a day.