He or she is responsible for a number of magazines. An executive officer may be in charge of departments, such as production, circulation or finance. At privately owned companies, he or she may be the owner. Usually reports to the president or owner. The publisher has overall responsibility for the management of one magazine.
Some publishers also handle sales accounts.
Reports to a senior executive or the owner. The research or marketing manager compiles and analyzes statistics to help the advertising and circulation departments define their markets and set strategy. He or she probably works with auditing and syndicated research organizations, as well as conducts in-house research. May report to the publisher, advertising director or circulation director, depending on the emphasis of the job. The promotion manager handles all public relations duties, and may work closely with the advertising and circulation departments to help promote their activities.