Electronic retailing is in its infancy. Our customers are primarily men interested in computers and electronics. That's a big change from traditional shoppers. In fact, half of all products purchased for men are bought by women. We've developed a form of retailing that appeals to the male psyche.
Women are comfortable browsing, buying things they happen to run across at the mall.
The Onsale experience, like all good retailing, is an emotional experience. Our customers love the thrill of the chase. You don't usually get an emotional charge when you buy a computer. Our auctions become a form of entertainment. We're just a first step.