Their computer-aided presentation was made recently to ADAM's international staff. It's amazing to see how far students will go when presented a problem with real dollar significance. Although the project was very intimidating, when faced with an actual client, I was motivated to do my best work. I wish more classes had hands-on projects like this. An alum wins because he is able to give back to Auburn much of the knowledge he has since acquired.
Students win because they get hands on experience and are better prepared for the job market.
Auburn University wins because the business partner was willing to donate useful software to an area in need. The Business School wins because it is showing how useful external partnerships can be for in-class exercises. Butler says he hopes the success of the project with ADAM will lead to other joint ventures between the College of Business and the private sector. This process allows students to see the reality of international marketing. More importantly, there is never enough time nor money to do what really needs to be done.