Sally Schmidt of Schmidt Marketing in Burnsville, Minn., does marketing consulting and headhunting for marketing staff for firms around the country. In the 1980s and part of the 1990s, her company had two or three placements a year. Several years ago, it was five. Two years ago, 10. This year, there have been 23 openings for marketing staff members.
Web site demonstrate the value firms put on marketing.
Salaries depend on experience, the size of the firm and whether a director is based at the home office or in a branch. Besides ads, headhunters are out there scouting. Marketing directors say they're frequently asked if they are ready to make a jump to another law firm. We get calls all the time from headhunters who try to get you to move to another firm. The number of calls has increased dramatically.