Sales have been solid. Thanks to advance orders, Neiman Marcus sold out its first shipments of Hard Candy before they even arrived in stores. At salons like John Allen's in New York, where men can play pool, grab a beer, and get a shoeshine, demand for manicures has been on the rise for years. The difference is that now more and more customers at salons are asking for colored polish. Most men need to be gradually introduced to new grooming concepts, says Urban Decay creative director Wende Zomnir.
Toenails are a first step for many of our customers.
Yet the allure of fashion remains its elusiveness, and trendsetters doubt colored polish will stay hip long enough to make headway with the corporate crowd. You're just not gonna see Dad or Grandpa wearing it. If they do, we'll probably stop making it. Inc. All rights reserved.