The editor of that magazine wrote a very long and detailed article about advertising online. The author claimed that the Internet community not only accepts spams but also encourages it as a way to learn about new products and services. This could not be further from the truth. Our tech support department routinely receives a flood of calls and e-mail whenever someone spams our customers. The response ranges from outrage to confusion to a few people who actually delete their software and lose their connectivity.
Spams are n ot only socially unacceptable, they can be illegal.
At UltraNet a customer was caught spamming. The result of their spam was thousands of outraged e-mails sent to their account from the victims. This is happening at ISPs all over the country. The best way to handle spams are to delete them. Some people will e-mail complaints to the postmaster of the person who spammed them.