Bob Rogers and his colleagues are designing those experiences. CRM and related products promise to deliver such small-town service. But CRM has become a broad and somewhat fuzzy category, and more and more, products that are technically not CRM packages are used by companies to improve customer service. This report looks at three companies that have successfully implemented customer service systems. A variety of learning centers linked here, including knowledge management , providing resources such as primers, articles, reports, and discussion about technologies and strategies that are changing business.
Single letters are the marketer's touchstones.
The information exchange economy. How the Internet and interactivity will change the face of marketing. How We Communicate. Corporate America is creating huge amounts of work complexity in how we communicate. We are demanding quantum leaps in performance, accountability and behavior change.