A notable aspect of this is that every four years there's a new inaugural committee whose members don't know Brotman. So every four years, Brotman gets a call from somebody new asking if he'd like to announce another inaugural parade. It's not as if this is a lucrative deal. Not that he minds. The starting time of the parade is actually determined by the length of time of the traditional brunch.
Some presidents take a little longer than others.
And Brotman isn't likely to be awed by the chance to rub shoulders with celebrities. His PR firm has represented all of the major professional sports franchises in the Washington area, and the career of former boxing champion Sugar Ray Leonard. What's more, Brotman starts work before the parade begins and doesn't leave until well after it's over. There's no time to hobnob. In fact, he says, the presidents he has met have been in touch through his PR job, not his inaugural responsibilities.