If you'll be displaying the program at a trade show, ask to have a loop created. Also, if you plan to ship the program internationally, be sure the producer and duplicator can provide copies in foreign formats. Cost This is the area of greatest concern for most clients. Think of building a house. There are many factors to consider when creating a strategic video for your company or product.
Video is a very powerful medium.
You have a level of control over the message and a greater possibility of persuasion with video than with any other medium. It is crucial that you select a production company that strategically manages all aspects of the video to create the appropriate perception. After all, it is all about perception. Chris Conroy is Creative Director of Heartwood Media Inc., a company specializing in the strategic use of media for corporate and marketing communications.