January 24, 2000. Significance of Lesser Known E-merchants Expected to Increase Says Public Eye. Consumer Intelligence Agents New breed of Infomediaries are Radically Reshaping Relationships between Internet Consumers and Internet Merchants, While Shattering the Conventional View of Consumer Protection. Public Eye members help launch the largest privacy monitoring program on the Internet. Don't worry about competing with big sites.
Seals of approval are one strategy to turn browsers into buyers.
Web Site Alliance Aimed at Making E-Commerce Safer. Before you send your credit card out into digital space, make sure the online vendor at the other end deserves your trust. Head to The Public Eye for detailed evaluations of a host of Web merchants. A quick pass through Public Eye's database is a good way to determine the quality of an online merchant. Public Eye Launches Largest Credit Card Fraud Protection Program on The Internet.