Consider the Starbucks approach. The aroma, soft lighting, comfortable setting and well-trained staff turn buying a cup of coffee into more than a ritual. It's an experience. The customer is seduced. His research suggests that males differ from females when it comes to the actual time spent shopping.
Women have better concentration.
When a carpet store in New York added chairs, tables and beverage service, it changed the nature of the shopping experience. Everything in the room has a price tag. The chair you sit in, the cup you hold. People become involved in the room and part of the negotiation process,'' Underhill says. Seating also works to divide or separate sexes.