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Search engines are the ultimate promotion tools for serious web businesses.
While it is extremely important that you rank well with the engines, they are not the end all and be all. It describes the ratio of people who click on a given banner out of the total who actually viewed the banner. Awards provide third party validation of your site's valuable contribution to the web. They also bring you traffic and build awareness of your web site. Online Newsletters Write articles and ask online newsletters to publish them for you.