Sales representatives usually travel to the customer's business. They display or demonstrate merchandise. They also explain how their products can save money, improve productivity, or meet other customer needs. Because of the number of similar products, they must stress what is unique about their product. They quote prices, tell customers about the availability of products, and prepare sales contracts.
Sales representatives respond to complaints and resolve problems about the products.
They read about new and existing products as well as check competitors' prices and products. Finding new accounts is an important part of this job. Sales representatives follow leads from customers, review ads in trade journals, and participate in trade shows and conferences. They may call potential customers or entertain prospective clients. Clients might include manufacturers, government agencies, and wholesale and retail businesses.