An integrative course in general management oriented to an overall view of policy formulation from the perspective of senior managers. Case studies are used as supplementary readings. Students are expected to analyze situations, isolate major problems, and recommend solutions. Areas covered include the expansion of traditional gender roles, resistance to this change, occupational choices and gender, de facto discrimination, sex role stereotyping, organizational response, and current labor force patterns. Concentrates on how new businesses begin.
Students interview an entrepreneur and write a business plan for a new venture they have chosen.
Intrapreneurship is the creation and launching of a new business within an established firm. To survive in today's competitive world, innovation is essential. Yet established firms often have considerable difficulty moving new products out quickly enough, responding to new market opportunities, or taking advantage of new technologies. This course examines the strategic issues of the right focus for innovation, the appropriate modes of development, the timing of technological or market transitions, and the building of new core businesses. Covers the human and organizational aspects of the entrepreneurial process as well as the development of innovative products for new markets.