All staff are required to fill in cards with information from every personal encounter with a guest. These data plus all guest requirements are stored and printed out to all staff when the guest arrives again, so that each guest receives a personal treatment. Sells fertilisers and seed. Data on farmers soils are combined with weather forecasts and information on crops. Analyses are fed back to the farmer via sales reps to help farmer select best combinations of crops.
Sales reps collect daily on the spot data about shelf space utilisation for all brands.
Data are computed, combined with market information and re-fed to the sales reps, who use it to give the retailers info on best shelf utilisation. Has put all its 25.000 patents into a database, which is used by all divisions to explore how existing patents can gain more revenues. The experience from this application is now being transferred into other intellectual assets, like brands. Smelter of copper and other metals. Knowledge on how to build smelting plants is used to construct whole plants including education of personnel and managers to customers all over the world.