Each student examines a musical genre in-depth and conducts a seminar to explain how the music has influenced our lives. The course also examines radio station formats. Students develop an understanding of the basic elements of radio station operation. Students demonstrate the ability to perform on-air and to carry out an executive job at the radio station. This course conveys the basic skills needed to write advertising copy that sells products and services.
Students develop the basic techniques of writing creative commercials that reach a target audience.
They also develop an understanding of the production techniques that help get the message across. Students acquire an understanding of broadcast ratings services, radio station formats, and career options in radio, television and peripheral industries. Students are also able to identify corporate ownership patterns in Canadian broadcasting, and acquire an understanding of the Broadcasting Act and its implications on Canadian ownership and programming policies. This intermediate course helps students develop their creative writing. Students listen to examples of good writing on radio and produce short radio scripts and longer dramas.