Kotler, Philip, and Alan Andreasen. Strategic Marketing for Nonprofit Organizations . This book discusses conceptual and practical foundations for marketing in nonprofit organizations. Coverage includes developing a customer orientation, strategic planning and organization, developing and organizing resources, designing the marketing mix, and controlling marketing strategies. Revisions make clear how dramatic changes in the field of marketing cannot be overlooked if we are to improve nonprofit programs.
Successful communications are absolutely vital to nonprofit organizations.
This book offers a useful guide to help nonprofit organizations streamline and coordinate their efforts in that field. The book provides valuable insights as to how to adapt the same basic message for a variety of purposes, such as fundraising, lobbying, public education, publicity, marketing, and advertising. View our Privacy Policy . An e-biz crafted by CSMi .