Students study both theoretical and applied courses and learn to prepare media plans and advertising strategy, write ad copy, and plan and execute campaigns. They participate in competitions, internships and pre-professional activities sponsored by the American Advertising Federation. The Program emphasizes production, news and management. News track students study both radio and television news reporting, produce daily newscasts on KUGR and may work at Northwest Public Radio. Television students anchor, shoot, edit and produce nightly news cablecasts seen in Pullman.
Students take courses in each of the five other sequences.
The general nature of this degree prepares students for graduate professional programs such as law school. They also take jobs in people-related positions in a variety of organizations. Students focus on reporting and editing processes, current mass media issues and legal and historical precedents. Labs provide exposure to new computer-based technologies. Majors manage and write for the Daily Evergreen and intern with newspapers and magazines.