At least for now, the printed word remains the single most common source of financial information for investors. The results show how dramatically the world of financial information has changed in 12 years. Local newspapers actually have slipped considerably in importance, while a range of newer national publications now play a significant role. The second tier of information sources for investors consists of people. Men rely on brokers more than women do, while women are more likely than are men to seek advice from an adviser, accountant, or bank officer.
Younger investors are particularly likely to consult with friends and relatives.
While TV and radio have not yet matched printed media in reaching investors, considerable percentages of investors are turning to them for information. This is especially true among higher income investors and those who buy and sell stocks frequently. Conservative investors Half consider the opportunity for regular dividend income to be as important as the opportunity for growth in value over time. Women investors are most interested in stocks that are currently doing well or have done well in the past. Less active and involved in trading More than half of women investors made two or fewer stock transactions in the past year.