Further, the cost of traditional marketing is growing. Telemarketing has many benefits to companies and consumers. Consumers appreciate the speed and convenience of placing orders, reserving tickets, and contributing donations through 800 numbers. They also have grown used to settling problems and making complaints by telephone, effectively putting and end to the complaint letter. It also provides immediate results, saves time, helps make field salespeople more efficient, increases the profits of each sale, conserves energy, and helps reduce pollution.
Telemarketing has many advantages.
It is becoming a popular and important marketing method in USA presently. Accordingly, to do the research on Telemarketing is very attractive and useful. This research project discusses a lot of things about Telemarketing. It includes Telemarketing theory, the influence factors of Telemarketing, the strategies of Telemarketing, and a review of related literature. In addition, field interviews by telephone were conducted to determine some of the responses, opinions, reasons, and acceptance of Telemarketing by consumers.