The successful print program requires effective marketing that may be different from what is required to sell higher price original pieces. There is no doubt, as the types of art work proliferate, that the required marketing effort increases, adding demands on the resources of both publishers and artists. Even advertisement sizes and layouts can be stipulated, if a party sees the need for it. Agreement can be reached about the major shows at which the publisher will display and promote the artist's work. The artist will be expected to support the marketing effort.
Some publishers insert specific appearance requirements in the publishing contract.
This has the effect of allowing all parties to plan for the appearance dates, which are typically known long in advance, and in the view of some publishers, also acts to deter the artist from invoking his or her muse to remain in the studio in a warm climate instead of making that long-planned winter appearance in, say, Minneapolis. Quality Control . Again, quality control can have several different meanings, and the agreement should make clear what is intended. Some artists require final say over the images that are chosen for reproduction. Others insist on strict control over the sizes of the reproduced images, or final say over color separations.