Students selecting this track learn to design and deliver effective sales presentations, to analyze and manage individual accounts and markets, to develop sales plans and to manage the sales force. Many job opportunities exist for graduates who enjoy the independence and economic rewards that a professional-selling career provides. This area provides students with practical insights into the workings of the direct-marketing industry, advertising and public relations. This concentration prepares students for a wide variety of careers with expertise in developing and targeting direct mailings, managing advertising functions and selecting media. Courses in this track provide students with the knowledge to assess competitive retail markets, to analyze trading areas and site locations, to determine procurement and inventory-control strategies, and to manage and control merchandise.
Students have the option of selecting courses appropriate to career goals.
Those electing this option may choose from courses in sales, retailing, promotion, international marketing, sports marketing and services marketing. Job opportunities abound for graduates who seek the independence and economic rewards that a professional selling career provides. The KSU marketing and professional-sales faculty enrich the study of theory with their practical experience and strong ties to the business world. All of the faculty in this department hold terminal degrees in their field. The Coles College of Business has attained honors in academic programs, teaching, research and community service, so it's no wonder the school has a shining national reputation.