We have a big computer system and track down all the leads we have. In six months, we've already done 31 different pieces. We try to do one a week and focus on a particular group. For example, we mail to doctors one week and lawyers the next. We're trying to see whet works.
Some groups work very well and others fail.
Long Island Hot Tubs sells Regency spas and a line of Jarrah wood hot tubs and furniture by Hingston Hot Tubs. At the moment, portables dominate inground sales nine to one. The company prides itself on installation and service, providing the customer with a one year parts and labor in-home service contract. I offer the Parts and Labor contract to my customers because I don't feel right as a businessman not having that to offer them. It's a very good economic area.