Ask about the range of connectivity options and upgrading possibilities, the quality and availability of support staff, the provider's connection to the rest of the Internet, and the availability of customized services. Finally, check with the Better Business Bureau for a report on the provider. The Internet has become a new frontier for marketers and advertisers. Research shows that more than 25 percent of U.S. retailers have sales web sites. If you're a merchant looking to increase your sales through the Internet, the Better Business Bureau offers the following tips to help build consumer trust in your web site.
Successful sites look professional, are easy to read and navigate, and work flawlessly.
Advertising to children online raises special issues. Adhere to ethical advertising practices online. Be sure your advertisements are truthful and accurate. Protect shoppers' payment information. Respect the privacy of consumers and their confidential information.