Exhibits are often large and complex, with companies spending lots of money to buy position and prestige in their industry. The exhibit staff tend to be sales and upper level management. Visitors expect access to high-level decision makers and want to speak with people who can make commitments. While some sales are closed at the show, most of the closing is done after the show is over. Consumer shows Consumer shows are a collection of temporary stores, like a bazaar.
Vendors present their goods and services for sale, and are looking for consumers of what they sell.
Examples include home decorating shows, sports shows, and Chamber of Commerce expos. Exhibits at consumer shows are often no larger than a single booth, only going to larger sizes if there are many products to show, such as an appliance or furniture company. At consumer shows, you're probably talking to the buyer, or a person who has direct and powerful influence on the buyer. You only have to impress and persuade the person you're speaking with to make the sale. Visitors don't need to speak with decision makers, and expect to speak with a sales person.