A couple of other executives are networked in from San Francisco and Atlanta. There's a VP online from Minneapolis and two client representatives connected from two additional cities. All participants access the meeting through their phones and Internet browsers. Everyone does, and does so anonymously. Instantly, all the ideas begin to appear on each person's computer screen.
Some ideas ignite more ideas.
In less than five minutes, perhaps 20 or 30 ideas have been displayed. No one holds back, because this process concentrates on the power of the idea, not the person putting it forth. The moderator leads the group as they discuss and edit the ideas to eliminate duplicates and combine compatible ones. Then the moderator asks the members to vote on them. For instance, the group's ideas can be ranked from most to least appropriate.