As companies go away, inventory gets tighter. Supply and demand also come into balance. Instead, educate the marketplace. There were two schools of thought from traditional companies. Some said they knew their customers were online, but they didn't know how to reach them and they couldn't convince managers to spend money.
Some people keep experimenting while others sit on the sidelines until models evolve.
Either way, those on the frontlines who've been working the problem will be very valuable. At a time when business is slow, Nail offers wisdom. TV wasn't built in a day, either. The lull is temporary. You've just run a bit ahead of the parade, so slow down and enjoy the view.