An act to add Section 25201 to the Business and Professions Code, relating to alcoholic beverages. Under existing law, the federal Bureau of Alcohol, Tobaccoand Firearms approves and certifies the labeling of alcoholic beverages bottled or distributed in the United States. The state Department of Alcoholic Beverage Control regulates the content of alcoholic beverage labels with respect to alcohol content and the name of the manufacturer, rectifier, importer, wholesaler, or bottler. The California Constitution requires the state to reimburse local agencies and school districts for certain costs mandated by the state.
Statutory provisions establish procedures for making that reimbursement.
This bill would provide that no reimbursement is required by this act for a specified reason. Crazy Horse thus remains a powerful influence among Native American people, and is a symbol of traditional Native American religion. Moreover, traditional names are considered sacred by Native Americans and are an important part of their identity. Crazy Horse was outspoken in his opposition to the consumption of alcohol by Native Americans, and would never have consented to the use of his name to market an alcoholic beverage. The use of his name on a malt liquor is both disrespectful of his memory and degrading to his descendants and all Native American people.