Students AND administrators. Universities AND society. Nonetheless, with only a few noteworthy exceptions, most colleges and universities fail to educate their students in the environmental ramifications of their fields of study. There is a better, and less expensive, way. Ultimately, design is an expression of intent.
Universities also have power as major consumers of goods and services.
He meant that every dollar we spend is a kind of vote, and if we spend our money on products that make sense environmentally, those are the products manufacturers will produce. But there is more to this magic than just that. Analyzing the environmental implications of our behavior often saves money. Universities have the opportunity to prove that a new model for environmentalism is possible. In this model, individual action counts.