Direct marketing deals with marketing efforts and projects wherein a direct or immediate response is solicited from potential customers. Examples include direct mail, catalogs, telemarketing, and sweepstakes. An advanced marketing course in which students participate in a marketing simulation and prepare graduate-level business cases. Areas covered include customer behavior, marketing strategy, product policy, sales promotion, price promotion, distribution channels, and sales management. Practical experience in marketing in a professional setting.
Work is directed by the employer and evaluated jointly with the faculty supervisor.