We'll also be able to tailor any merchant website to the interests and needs of individual households based on the consumer's profile stored on his or her personal computer - even if the consumer has never visited the site before. Business Model Encirq's revenues are derived primarily from marketers using our data engine to place highly targeted messages on interactive media, initially Illuminated Statements. Report providers receive the benefits of the product and processes at no cost and, in addition, share in the Company's advertising revenue. Our business model is designed to build value quickly, and is highly leveraged. First, there is tremendous concentration in who holds consumer data.
Similar concentration exists for other data sources and uses.
This generates a definite first-mover advantage, which combined with Encirq's proprietary technology, patents, and unique data value, creates huge barriers to entry. The data are also highly leverageable. As consumers generate more electronic transactions, and view more types of Illuminated Statements more frequently, the data engine grows increasingly more comprehensive and valuable. And Encirq's own brand, symbolizing Personalization with Privacy, is strengthened every time a consumer views an Illuminated Statement. Encirq's Leveraged Business Model Company Description Encirq is led by a team with a rich combination of market vision, product knowledge, and technical competence.