Probably you do, because advertising is a reflection of people's needs. Advertising makes promises to us, and we listen because we want to hear those messages. But advertising can be deceptive. When the experimenters asked the subjects to pay attention to the visual content of an ad, they remembered the name of the product better than when they were told to pay attention to the words. Advertisers sometimes use very attractive, seductive, and sexually appealing models.
Sex appeal is used to sell everything from automobiles to after-shave lotion and soft drinks.
Actually, relatively few conclusive research results have been found about this issue. Sexually attractive models do get the attention of both men and women. People tend to look at advertisements using sexually attractive models more often than they look at other ads. But research shows that often the wrong audience is reached with the ad. For instance, both men and women look at advertisements containing pictures of sexually attractive women, but the actual advertising message is read more often by women.