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Women turn to sites that feature health and beauty products, apparel, and online greetings.
When asked to name their favorite online categories, both men and women selected computers, books, and CDs in varying order. Following these three primary categories, however, the sexes diverge. Men lean to purchasing small consumer electronics, videos and air travel, while women prefer health and beauty sites, as well as toy and apparel sites. The survey also found that more men than women purchased travel-related services online. When it comes to age groups, more young people buy CDs and videos online, the study found.