Even though its name may imply otherwise, secondary research is where market research usually begins. Secondary research is conducted by consulting published reports from trusted sources in order to find out who makes up your target market what the needs of your market are the size of the potential market Secondary research is less expensive than primary research. It's often free, in fact. It's also more readily available than you may think.
Secondary research can be internal, like sales reports or internal market analyses.
It may make sense to use the knowledge gained through secondary research to guide your decisions regarding primary research or even to hire an outside consultant to do the analyzing for you. The McGraw-Hill Companies Inc. All rights reserved.