Principles of selling and the role of a salesperson in the marketing process.
Students develop and offer a sales presentation for a selected product, service or concept.
Organization and function of our system of distributing goods and services from the point of production to the consumer. Preparation of a marketing plan using product, distribution, promotional and pricing strategies. This course is part of the Work and Study in London Program. This course is part of the Work and Study in London Program. Work Experience placement is not guaranteed but assistance is provided by the Marketing faculty.