Frequency of attendance also declines as one gets older.
Teens still rule.
The fact that all 1,249 respondents were adults 18 and older may be the key. Similarly, in the poll, which has a margin of sampling error of plus or minus three percentage points, youth and moviegoing were tightly linked. The results help explain respondents' answers to related poll questions about the upcoming Academy Awards, which will be presented March 21. Though content might seem a likely reason, the poll indicates that price may have more impact on moviegoing habits. Rising prices can drive attendance down, the poll suggests, although not for the majority.