Under that pressure, broadcasters are hesitant to segment the audience by age, gender, or interest. Children's programming provides narrow profit margins. Profits are boosted by product tie-ins and acquisition of existing programs. This limits the desirability of new programs that don't present obvious licensing opportunities. Solutions Create excellent programs that children will want to watch.
Scheduling determines the playing field.
Since competition can drive out quality, try cooperative counter-programming. Promotion Entertainment programs are heavily promoted. Do the same for high-quality children's programs and watch what happens. It has worked for Sesame Street. And it has worked for Teenage Mutant Ninja Turtles.