Corporate identity should tie all the different elements of the business together in a unifying way. Corporate identity enables the company to build recognition and loyalty among clients, to communicate its values and special approach to business in a memorable way, to establish a benchmark of set of goals, against which the performance can be judged, and to give employees a sense of belonging to a team. Corporate identity is especially important for a new company. A well-developed corporate identity is an investment in the company's future. It helps to lend credibility and professionalism to the enterprise, at a time when it is trying to become known in the market.
Successful companies invest a lot of time and energy into managing how they are seen by the world.
They do not leave anything to chance when it comes to their corporate identity. Corporate identity is also the detailed way a company is intended to be run, serving as a guide to employees as the company grows.