If you present to me in what is my least favorite style, there's a good chance your presentation will fail, in spite of your site's fabulous features. Here is a snapshot of each communication style. As you read through them, think of buyers you know who manifest traits of one or more styles. Think of how they behave, what they like, what their tempo is, and how different they are from one another. This will help you lock each style in your mind.
Styles are value-neutral.
They are like the color of your eyes, neither good or bad - they're all fine. But being able to identify the style or styles favored by the person you want to persuade will give you an edge in getting your message across. The Dreamer These people like to see how your presentation fits in with the big picture, in the long term. Think Internet visionaries like Amazon's Jeff Bezos and DoubleClick's Kevin O'Connor. Present your boldest, most creative ideas in the boldest, most creative way possible.