And, unless it's your competitor down the street, most carwash people are very helpful. To develop a marketing plan, the first step is to identify and investigate available resources. Vendors, the people who provide expendables, hardware design, construction and other ingredients, are a tremendous source of information. They know how others have found success using their products and are knowledgeable about packaging, design and presentation. Vendors also know a lot about your customers and therefore are an invaluable resource in planning what you will be offering and how much your customer is willing to pay.
Trade associations can be another terrific resource.
Fortunately, the carwash industry has a great one. If you have other businesses on your site, find out and participate in those associations too. All the major oil companies, lube outfits and convenience store folks have active associations. Remember, success breeds success. If you contact your association and ask questions you'll be amazed.