You want your brand and your advertisement in front of the customer at the right time, so a magnet for ice cream is perfect for the freezer door. This is a customer retention tool in the offline world. Then you have the ultimate customer retention tools. These customer retention tools and services exist on the Internet and there are those who are utilizing the Internet as the ultimate medium for customer relationship management. An individual makes a purchase at its Web site and then the company obtains the customer's e-mail.
Some companies send out newsletters.
Unfortunately the same newsletter is sent to every individual regardless of what they purchased, their age, their gender, their geographic location or their current behavior. Customers are being flooded with newsletters and are starting to become irritated, even with a company they frequently do business with. Ho-hum, every one does that. You need to be able to communicate with your customers when they wish to be communicated with. All customers are not equal so do not treat them that way.