Many, such as Action 10 news, Live at Five and public affairs programs, are produced locally in our studios or on location. NBC's daytime and prime-time entertainment shows, as well as weekend sports, are delivered via satellite. The remaining programs are purchased from television syndication companies such as King World, Paramount, Buena Vista and Columbia Tri-Star. All television programming is expensive to produce. Local stations sell advertising to pay for it.
Some commercials come from national advertisers, and some are created locally.
Since serving East Tennessee is our primary goal, Channel 10 strives to air Public Service Announcements that speak to the needs and interest of our entire viewing area. Neighbors Our approach to Public Service is simple. We're neighbors helping neighbors and our services are free of charge. It is important that your organization serve all or a large part of the WBIR-TV viewing area. Because we have limited air time, we may not be able to accommodate every request, but we will try our best to get your message on the air.