Basic formats include news releases, speeches, newsletters, brochures, annual reports, position papers. A study of the theory, techniques, and practical skills needed for both writing advertising copy and doing basic advertising layout. Advertising strategy, policy formulation and implementation. Creative and media decision-making structure and procedure. Management of media sales personnel.
Students prepare and present advertising sales plan.
The study and application of media analysis, planning, and buying. Students prepare and present an advertising media campaign. Emphasis will be on survey techniques and focus groups, interpretation, application, and communication of research findings to the public. Students are encouraged to take ACC 200 or MGT 350 before enrolling in this course. Approximately half of the course will consist of laboratory work with studio and field production equipment.