This is a great way to increase traffic.
Text links get a higher click through ratio, load faster and take less space than banners do.
That means you get better results and save your ad space. This bar contains several links that are treated as yours, i.e. you get credits every time they are displayed. Summary Simple coding and no need to have a banner image. Allows to integrate links into your site and make them look just like the rest of your page. A sure way to get more people to click the link which then gets you more guaranteed traffic.