The Beastie Boy who raps this is demonstrating his romantic prowess - how many young women he has in his car, fawning over him. The comparison is to how chickens are ubiquitous in the media-created image of Kentucky Fried Chicken's Colonel Sanders, who is designed to sell cooked chicken. There is an abundance of pop-culture references, literary allusions, and lyrical elements of other songs. Steven, when he gave his wife six blows to one. In this doubly-nested simile, both levels express violent behavior.
Some lyrics come entirely or partially from other songs.
These elements are hallmarks of a postmodern cultural text. Each piece of the song is not an ordered contribution to a story told by the whole, as a traditional song would be structured. While some lyrics relate to others, most are only internally consistent couplets. The members of Beastie Boys refer to themselves and their song repeatedly, both in order to boast about their skills and to demonstrate their relationship to the rest of the rap community. These samples are stitched together to create a diverse postmodern pastiche.