E-mail us . Back to Quote Unquote index As scarce as truth is, the supply has always been in excess of the demand . We must not promise what we ought not, lest we be called on to perform what we cannot. Advertising is the art of making whole lies out of half truths. Once you can fake that, you've got it made.
Truth is like the sun.
You can shut it out for a time, but it ain't goin' away. A belief is not true because it is useful. The house of delusions is cheap to build but drafty to live in. When somebody lies, somebody loses. We have to live today by what truth we can get today and be ready to call it falsehood tomorrow.