No film, no hassle, no waiting. In recent months, computer stores have been carrying new special photo printer machines, designed to be used in connection with digital cameras. These new digital cameras are catching on quickly and they pose a major threat to companies like Kodak, as well as other camera and film manufacturers and film developing companies. One-hour developing used to seem like a big deal. Not any more.
Some companies are clearly in touch with the changing needs and expectations of customers.
For example, American Greetings offers CreateACard kiosks that permit a person to make personalized cards for all occasions, with a minimum of effort and time. Target stores have automated their bridal registries with Club Wedd. With a touch-screen computer, gift buyers can access the list of gifts the happy couple has registered for, print out a copy, and shop without assistance. Hallmark sees the movement toward increased use of computers and the Internet. It has created a web site that spotlights its merchandise and allows surfers to send digital cards.