Larry put it perfectly. The Swedes don't know to hustle. Swedes, you see, know how to work. Look to the big city to the south. This is a near perfect summation of the American hustle ethic.
Work is for suckers.
It is a way to get rich and that is it. If you have to work, you are a sap. If you have to work for somebody else, you are a double sap. This notion is entirely foreign to Swedes, even the young ones. The Swedish language contains a handful of adjectives pertaining to craftsmanship and the quality of work, most of which are utterly untranslatable, and several of which convey the highest praise.