The Nike Alpha Project is the modern day representation of what our mission has always been. The Nike Alpha Project is about design excellence. It symbolizes our commitment to create products that perform better than they have ever performed. Our designers work with athletes to gain the deepest insights into their performance needs. We then develop footwear, apparel and equipment solutions which redefine what is possible in terms of athletic accomplishment.
Vision is an athlete's guiding sense.
It cues an athlete when, where, and how to move. Eighty percent of neurological activity begins with vision. Alpha Project eyewear enhances athletic visual performance and protects eyes from the environment and injury. Whether on a track, a beach or a slope, dedicated sports enthusiasts require performance eyewear that meets their specific needs. For the athlete who goes the distance on the road or track, there's Airelon .