Events A news release should be typed, double-spaced, and on one side of the paper. If it is handwritten, please print very clearly. What - The significant idea or event involved. When - The day, date, and time. Where - The place and street address where the event will be held.
Timing is important.
The more lead time we have, the better we can serve you. If you are dealing with something more than a simple meeting announcement, two weeks of lead time is ideal. Sometimes editors are able to see story possibilities beyond the basics and can develop additional coverage. When you make a contact, try to deal with only one person at a time. Our customer service staff will be able to direct you to the proper person.