Subscribe Ask the Editors Search Entire site Smallbiz Bookstore Msg. In a nation where only gold medal winners are revered and nobody remembers the teams that didn t win the World Series or the Super Bowl, it s heretical to proclaim a desire to come in second or third.
Some entrepreneurs answer with an emphatic no.
Our core strategy is to be No. 2. But, he stresses, for us, being No. 2 is all positive. We absolutely believe it s a key strength. McDonnell isn t alone in trumpeting the virtues of second place. Balzer s company sells broadband services mainly high-speed Internet access and wherever he competes, his company goes up against monolithic Baby Bells.