Evaluation of marketing efforts is difficult. The development of new Consumers is a good measure, especially if you track location of sales and verbal comments. Also try surveys in conjunction with some of your marketing activities. Media Format Print and radio ads often are the most economical and successful to reach local and nearby markets. Stations and newspapers may give a discount for a specific number of ads per year.
Television is more expensive but often reaches a wider audience.
A new medium is the Internet and the World Wide Web. You are an active and vital part of the community. Your approach to business includes stewardship of community values and resources. 1 Colorado State University Cooperative Extension agent, Pueblo County. Go to top of this page.