Education is key The ASAE Annual Meeting and Exposition last August reinforced my belief that education is the key to our survival. We need more education on a regular basis because knowledge quickly becomes outdated, putting all AMCs at risk. Without focused, motivated, and well-trained associates, AMCs simply won't be able to remain on the cutting edge in tomorrow's business world, no matter what programs they implement. By some estimates, the amount of information in the world doubles every three years, and beginning this year it could double as often as every 18 months. This trend may seem frightening, but it offers tremendous opportunity to those who can manage it properly.
Speed is the supreme driving force behind the information explosion.
Technology has made it possible for us to harness enormous amounts of information and apply it within our businesses. Today companies have twice as much total brainpower as in the past. To put it another way, AMCs have twice the opportunity to position themselves for future growth. As employers, we have a responsibility to constantly train our associates and ourselves to meet the new demands of business. Resistance to employee education will cause AMCs to fall behind in the race toward the future.