The major blends theoretical knowledge with practical experience culminating in a four-year bachelor of science degree. The curriculum emphasizes a professional approach to the study of communications by integrating courses in analysis and persuasion, writing, design, principles of marketing, business practices and cultural patterns.
Students gain practical experience through a supervised internship at a professional site.
Embedded in the major is a fifteen-unit minor in either marketing or graphic design. A graphic minor develops student' ability to evaluate communication problems, produce creative analyses and create or direct visual solutions. A marketing minor introduces students to all activities required to direct the flow of products, services and commercially-related ideas from producers to consumers. The program develops analytical, communication, and presentation skills that prepare graduates to enter diverse professional careers.