Janet Boguch Marketing for Fundraising Students gain an understanding of marketing principles as they relate to fundraising. They build skills in constituency analysis and the use of demographics and socio-graphics. Generational patterns in philanthropy are explored. The use of direct mail, telemarketing, and other broadly based techniques and technologies for reaching contributors are covered. Ronald Gibbs Second Term Management and Finance for Fundraising Management skills and an understanding of organizational and fundraising budgets are essential to direct a comprehensive fundraising program.
Students develop problem-solving skills dealing with practical issues in budgeting and management.
This course explores basic planned-gift instruments and development of skills in methodologies, techniques, and research involved in asking for the gift and the cultivation of prospects. This is a practical introduction to the corporate and foundation community. The focus is on the grant application process for private and government funding. Students gain skills in hands-on practice developing the case statement and grant writing. A comprehensive case study is developed to probe the student's understanding of skills and the body of knowledge covered in the program.