Organising press conferences, events and promotions. Analysing media coverage. Preparing printed publications such as in-house journals for clients. Managing the PR aspect of crisis situations. Typical employers Most are employed by public relations consultancies.
Some opportunities exist in specialist departments of large advertising and marketing agencies.
This is commonly possible Typically an option from Account Director level by which time business expertise, professional standing and a network of contacts will have been gained. Training Training varies greatly. Some larger firms have structured initial training and ongoing in-house courses. The Communication, Advertising and Marketing Diploma is available via private study. Career development Opportunities for promotion vary greatly between employers, geographic location and depend on merit.