Ensure you have adequate capital. Start marketing immediately. A web site can be a powerful tool for your business. The word tactic has a negative feeling to some people, as it implies manipulation or sneaky behind the scenes subliminal seduction, but that is not the case at all. Strategy includes deciding who your target market is, choosing how to position your business, deciding how your market will find out about you, creating a reason why your prospect should buy from you, and developing a consistent message and focus for your business to uphold.
Tactics are the actual ways that the strategies are executed.
They include newsletters, publicity, seminars, trade shows, advertising, your internet presence, and any other tool that your business develops that your target market is actually exposed to. Strategy objectives include finding, motivating, communicating with, and selling to your target market. Tactics are the nuts and bolts of how you do this. Focus first on your strategy and develop your key marketing elements. Once the strategy is developed, then begin the tactics.