In this project students have the opportunity to do their own field research, and at same time, develop a better understanding of the ways the broadcast media covers presidential campaigns. This lesson lends itself to an informed discussion of the effect the broadcast media have had on public opinion formation about candidates, issues, and parties.
Television is obviously now a key component in the flow of information to the public.
In fact, voters now state that television news is their main source of news. This assignment can get students thinking about the two-way relationship between television and presidential elections. Critically evaluate survey methods Compare and assess quality of survey work generally in the class Time Required This lesson requires the students to view network news for five nights. It also requires four class periods. The first class period is the first day of the viewing cycle.