Shoppers can also find plenty of independent, online-only stores that are more like neighborhood boutiques than department stores. If a person wants green snakeskin pants with three rubies down the side, eventually you'll be able to find that. Swedish co-founders Ernst Malmsten and Kajsa Leander, both 28, previously developed a large online bookstore. Ms. boo serves as a personal assistant and navigator, dispensing real-time advice with attitude. An advanced search engine allows customers to search not only by color, price and brand, but also by product category and sport activity.
Zoom technology provides a close-up look at fabric, stitching and color for any item.
Virtual dressing rooms with male and female mannequins let shoppers mix and match styles and products to create ensembles. Services also include free delivery within five days to the United States and selected other countries. Reports on the latest cultural, style and sports happenings appear in BOOMagazine, along with sporting and clubbing news and trend reports from correspondents all over the globe. They can enter style numbers to shop from the paper catalog. Request a paper catalog online or get e-mail alerts with the latest promotions.