PR Newswire also is your link to other major general news-gathering organizations including the Associated Press, Dow Jones, Bloomberg and Reuters. PR Newswire sends them your story automatically and so by using PR Newswire you are reaching the major general, business and financial wires. Your news also automatically goes directly to trade publications in your industry at no extra charge. PR Newswire copy is distributed to more than 2,000 web sites, databases and online services. The news release is written by the company submitting it.
Some companies also opt to hire a PR agency.
The cost of distributing your news release is determined by the newsline you select and the length of your news release. Each newsline covers a specific geographical area ranging from local, regional, national and international. You will receive confirmation once PR Newswire receives your news release and you will receive another confirmation letting you know the exact time your news release crossed the wire. Unlike advertising where you are purchasing coverage in a publication or broadcast, with public relations it is up to the media to determine whether or not they will run your story. In most cases distributing a news release is far less expensive than purchasing ad space.