It would take you at least six months to see all the customers you can meet at one trade show. In fact, many of the exhibitors we met in Las Vegas only go to trade shows. They don't maintain a show room or expensive office. They do all their business at shows. But before you run out and sign yourself up for the next trade show, you need to know one super important thing.
Trade shows are powerful.
And you have to respect that power. Done right, a Trade Show can produce huge returns. But because trade show are so powerful, you have to be prepared if you want to be a success. This is so important I'm repeating it. You have to have a detailed plan.