The right hand chart describes contract . Choice behavior ranges from Marshall's marginal utility in the upper left corner to Weber's analysis of religion in the lower right. Contract ranges from utilitarian concepts of negotiation and agreement in the upper left corner to Durkheim's conscience collective in the lower right corner. Constitution and covenant express Durkheim . In choice behavior the intermediate space can described by game theory.
Strategy is the key concept that gives structure to future choices.
In longer time intervals strategy can define choice of lifestyles. Veblen's Leisure Class and Weber's Protestant Ethic are examples . The lower left corner is crowds and mobs. The upper right corner is individual morality. Contract, at the lower left corner, approaches anomie, no structure.