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Truth is, there are a number of tools on the market designed to test effectiveness.
But making sure you use the right one takes a solid understanding of research principles, knowledge of Internet technology, and a healthy dose of common sense. Copy testing, which is the most common tool for testing advertising effectiveness, was once considered groundbreaking research. In offline copy testing, researchers expose consumers to advertising in malls or focus groups and then immediately ask them about the advertised brand. Such testing is supposed to test how compelling the advertising is. The problem is that people know they're being set up and react accordingly.