Provide valuable, timely information to the user, not lots of data. Web sites should be updated regularly . For the information to be valuable it should be well-edited . For external links include only the best sites with concise descriptions. For internal content be like a magazine editor, don't rush to publish mediocre or incomplete articles.
Typos are unacceptible.
Give behind the scenes accounts of your latest site features, go open source, start a newsletter, and you'll get more than you give. Custom-tailor the information to user preferences. One of the Web's strengths is the volume of information available. That is also one of its weaknesses. These automated, database-driven sites adapt the content, advertising, and even the look to individual users.