Plus, you'll find sample letters to start or improve your own membership campaign. Run successful fundraising programs. You'll see how downtowns are raising money and getting positive publicity with gala events, raffles and product sales. Use a business improvement district More and more small towns and big cities are looking to business improvement district assessments to pay for their marketing and promotions. We'll tell you how BIDs are formed, how they're funded and how they're using their money for promotions.
Volunteers are the cheapest forms of labor for downtown events and promotions.
We'll show you where to find them, how to use them effectively, and how to keep them coming back event after event. Plus, you'll find a sample volunteer recruitment form. Share the cost of advertising Cooperative advertising can stretch your downtown's budget and enhance its image. You'll find examples of co-op advertising in newspapers, radio, TV and even on placemats. Throughout this guide, you'll find very specific tips and advice based on the experiences of downtowners who are successfully raising the funds for their downtown marketing and promotions.