Now the roles are reversed. For example, vendors are offering hospitality industry specific software, hotels and restaurants are ordering supplies over the Internet, and individual consumers are turning to the Internet for reservations and travel arrangements. Companies are using the Internet for routine functions, such as banking transactions, as well as non-routine functions, such as convention planning. As a result, hospitality industry professionals must adapt to and incorporate these innovations to remain competitive and successful. The hospitality industry needs professionals who are trained and fluent in the many applications of information technology for application to e-hospitality commerce.
Scholarships are available for students accepted in the prorgam on a competitive basis.