Emphasis is on the impact of information technology and e-Commerce on the structure and dynamics of the supply chain. Cases focus on new ways that e-commerce will affect the development of the enterprise resource planning database. The primary focus of the course will be the various financing methods and mechanisms available to entrepreneurs. This will involve understanding estimation of capital requirements, bootstrap financing, angel investors, venture capitalists, private placements, firm valuation, and initial public offerings. The emphasis is on business and market definition, competitive capability analysis, specifying information needs to evaluate the opportunity, working with secondary data source, and the decision process in developing an implementable marketing program.
Students work on special projects to bring ideas to commercialization through e-commerce.
The primary focus of the course will be on understanding all the aspects of the business plan both at start-up, as well as during the growth phase. This will include consideration of sources of capital, the financial plan, the marketing plan, the organization plan, and the production plan, all within the business plan framework. Implementing new internal strategies is remarkably hard for organizations and manager to do. This course develops an economic approach to the study of an organization s internal strategy. We will develop skills to assess the viability of technology-based opportunities and will also examine the elements of strategic analysis and positioning for competitive advantage in dynamic markets.