Goodwin's experience isn't unusual. A growing number of people, most with several years of work experience, are getting their MBAs to improve their business skills and make themselves more marketable. The value of an MBA can be largely dependent on the prestige of the school. Students at top-tier schools can expect to pay a hefty tuition bill, but a tight job market is making the degree especially lucrative. For some individuals, the cost and effort of leaving town to pursue an MBA are justified.
Some employers recruit only at the top schools.
Sprint Corp., for example, hires only individuals with MBAs from premier schools for its Staff Associate Program, which is designed to train potential executives. Part of the process of getting an MBA involves working in teams. Local MBA programs generally don't attract the same recruiters, but they also don't cost as much. The effort and expense are worth it, according to Dee Steinle, associate director of the MBA program at the University of Kansas-Edwards Campus. A growing number of businesses want employees with an MBA because they are seeking lifelong learners who will be able to adapt in a changing world.