As the Web forces the enterprise to knock down barriers between departments, IT pros will find themselves increasingly working with people outside the language of run-time environments, switched network fabrics and middleware. Your staff might wind up diffuse throughout the organization, assisting and partnering with every facet of the company. Sales training emphasizes communications skills, the ability to convey IT and what it does with a minimum of jargon, and also teaches tact particularly helpful when users suggest impractical IT ideas or ask what a tech person might think is a silly question. Helps IT managers and project leaders strengthen the business case for all IT projects. Before we explore in-depth the soundness of an IT project, let's get management excited about an idea that improves the company's performance.
Sales training is the art of persuasion.
Not to be confused with communication which educates persuasion moves people to understand and embrace a specific point of view. Keep in mind that increasingly what an enterprise does is project-related, and the projects define how capital is allocated and who is hired. It's yours to lose. Expect suspicion, hostility or outright rebellion when you first propose this to the staff, and if you don't get it, so much the better. Since this concept might be perceived as heretical, start small.