Find your competitors' trade-marks and learn a bit more about them. A registered trade-mark can be a reassuring title of ownership in the event of a legal dispute. Even if your products or services are not yet on the market, you may file now based on future use. If you plan to export your wares or services one day, make sure that the mark you plan to use is not already registered in the countries in which you plan to do business. In order to use this same mark in all markets, you must obtain protection in each of these countries.
Some companies spend millions of dollars nurturing their corporate identities.
Companies may buy other companies for their know-how, reputation, and name. Big-name brands are in demand, and companies are willing to pay huge amounts for the instant recognition and market access they afford. As the costs go up, so does the importance of protecting brand identity. Intellectual property can be a highly valued asset for sale or purchase. But, in order for you to profit by selling your intellectual property, we recommend that you register it to prove that you are the owner.