One way is via an online mentoring program through which experienced women help neophytes in the industry. WITI's site attracts nearly 300,000 unique users per month, and more than 3,000 experts are active in the mentor pool. In addition, WITI says it's adding nearly 2,000 experts to the mentoring program each year. The primary difference between it and so many general-interest women's sites is that you don't need to wade through shopping bots or astrological forecasts to get the information you're seeking. Of particular interest to women entrepreneurs is the small-business center, an area that offers some of the richest and most diverse content of its kind on the Web.
Women can learn about how to start a business, from writing the business plan to getting financing.
Just as portals have a difficult time being everything to everyone online, so do women's gender-specific sites. What might appeal to a mother expecting her first child might not concern the new business school graduate looking for her first job. Studies show that the Web attracts women because of its ease of use and efficiency. The real possibility that women entrepreneurs will find information and advice that will help them succeed in business. The McGraw-Hill Companies Inc. All rights reserved.