The top of a Web page is prime real estate. Since average monitor size is still 640 x 400 pixels, that area should be used effectively, especially on main pages. Think of the initial screen of your Web page like the top half of a folded newspaper. Web pages, and especially main pages, should follow this model by providing the most important information and navigational links to other areas of the site in the first screen. Although the above section encourages designers to use space wisely that does not mean designers should use every bit of space on a page.
White space is one of many design principles used in other media that apply to the Web.
Use tables for page layout HTML tables give a Web designer control over pages and allows a designer to construct pages with logical, conventional design techniques. Tables let a designer define page areas with margins, headers and footers, page width and text areas, conventions that users understand from other media and that are intuitive and enhance communication. This page uses the same techniques seen all over the Web and used widely on the Miami top-level Web site. Provide navigation Providing navigation to visitors of your site is one of the most important aspects of Web design. Navigation helps the user move around your site and also gives them context and visual cues to how you've organized the information on your pages.