Well, the League's current definition of PR is exclusively publicity to the non-ham press. But perhaps we need to expand that. The committee suggests that it's time for the League to become more innovative in its thinking about such problems. We need to acknowledge that, in addition to our gadfly role, the committee serves as a cheering section. While the staff salts that listserver with ideas and reports, perhaps they should consider posting questions or other information to elicit greater membership participation.
Staff continues to handle a variety of media relations tasks with success.
Since the committee's last report in July, much of that was storm-related, responding to media inquiries on ham activities after Hurricanes Bonnie, Georges, and Mitch. At the committee's request, staff began chronicling media hits on the ARRL web site, so that League bashers would see that we have our hand in the PR arena even if, as the committee believes, we are not well enough funded. We promoted Amateur Radio Awareness Day in September and the Simulated Emergency Test in October. As a result of these efforts, staff continues to see a volume of news clips from small and large papers around the country. Inc. All Rights Reserved.