Develop strategies to target the various segments of membership base and customer base. Objective 2B. Examine and refine the governance and organizational structure to increase opportunities for member involvement. Strategies Broaden representation in society governance representing the various membership segments while reducing the actual size of governing body. Ad hoc Committee Streamline management process to be more dynamic and enabled to make proactive decisions. 2C. Promote a culture of continual strategic and financial planning to assure a dynamic, flexible and responsive organizational structure that is financially sound and proactive in management.
Strategies Regularly survey members and customers.
Objective 3A. Become the foremost internet resource for all aspects of plant health. Electronic Communications Develop alliances with sister societies and international organizations and other relevant groups to gain reciprocal scientific information, develop and deliver joint programs and create networking opportunities. Provide training to assist members in maintaining information. To be done in conjunction with planning for annual meetings. Establish a clearinghouse for cooperative opportunities globally.