Alaska Airlines landed the number one spot in a ranking of U.S. airline Web sites in Forrester's PowerRankings TM , a respected Internet research study. Alaska's speedy reservations process and online refunds were among the winning features. To determine the rankings, a survey of 20,000 consumers was combined with shopping tests conducted by Forrester's own researchers.
Travelers can hold a reservation without entering a credit card number.
In to check in for a flight before they even depart for the airport. Alaska earns top marks among majors in Zagat survey Frequent flyers have recognized Alaska Airlines as the best major U.S. carrier according to the recently released 2001 Zagat Airline Survey. Among the nation's 10 largest airlines, Alaska earned the top rating from frequent flyers responding to the 2001 Zagat Airline Survey. Alaska also rated first among the majors in the categories of food and comfort, and ranked a close second in the category of service, separated by less than three one-hundredths of a point from Southwest Airlines. When rated against 22 domestic carriers the 10 major U.S. carriers as well as smaller airlines Alaska ranked a respectable third behind niche, specialty carriers Midwest Express and JetBlue.