Jack Selzer and Sharon Crowley. Media literacy is concerned with helping students develop an informed and critical understanding of the nature of the mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. The time school-age children spend with television equals or exceeds the time spent in school and doing homework.
Television is now a common and constant learning environment.
The state of being envied is what constitutes glamour. A Commercial in Context. Thereis no definable road in the commercial. The man in cowboy attire who drives the Wildcat seems to be just cruising about the Southwestern landscape. The Wildcat, like a good horse, attracts unwanted attention, but it is also a horse that does tricks and helps the hero escape from the bandits.