The role of radio in financial news. The cult of personality. The names of some CEOs are becoming as familiar as film stars, especially in areas such as technology, and their personal wealth is tallied on a regular basis in the media. Yet coverage of these powerbrokers often consists of either overblown admiration or nasty sniping. The corporate gatekeepers.
Spin doctors thrive in business as they do in politics.
Companies have in-house public relations and special consultants who build barriers around their firms. Attempts are made to manage the news or to cater only to those journalists with a positive approach. How to approach companies and get your story. Why covering technology companies with little or no profits is different from covering traditional businesses. How to separate truth from hype in start-up firms.