The cost of owning a Web site has dropped significantly. The question is no longer whether you should have a Web site, but what kind of Web site. More and more families will be online, and they fully expect that any business they deal with will have a working Web site, if for no other reason than provide a phone number and an address. Your Web site does not have to be complicated. Most parents or program seekers look for basic information, such as location, activities, schedule, and fees.
Some program directors are hesitant about stating prices, but their concern actually is unnecessary.
You want people who are comfortable with your fees calling your program. Parents would like to know early on how much it will cost to send their child to your program. Moreover, the pricing information is available to anyone who asks, so it makes little sense to hide it. You want to pay attention to user interface. Ease of navigation and clarity of information are essential.