Campus buses carry the message. An a cappella group sings about it on the radio. With the campus nearly at capacity, Berkeley is trying to make room for its share of the 60,000 additional students the University of California system expects to see over the next 10 years.
Summer is the season with room to spare.
New state money to reduce fees and the unprecedented advertising this year has so far led to a record number of students signing up. Berkeley's ultimate goal is to increase the number of students who graduate in four years or less. And I think it's important that we do. That has had an impact, campus officials say. The key is to have the surge remain steady throughout the enrollment period, Penders said.