Colours or italics might be alternatives. First the most important , in every sentence. Mark the 2-3 most important words in every paragraph and check if they are at the beginning. Write simple , but don't think your visitors are idiots. Tell your story or provide accurate information about the topic.
Short pages look lighter and load faster.
Split long texts in small, discrete chunks of information. Even better, write short enough from the beginning so that it does not need to be split. All major information and links should be visible from the homepage without scrolling. Think about if you have more than one 'official entrances' with published URL . Always remember that a visitor could get to any of your pages first, without passing the entrances, for example when coming from a search engine.