If you like a lot of competition, buy a breed that has a lot of breeders and exhibitors in your area. If you like winning rosettes and ribbons, but don't need competition, then a less common breed is for you. This ties into the last item. If you plan on buying quite a few rabbits or want the possibility of adding to your stock later on, you don't want to have to ship rabbits from 2,000 miles away. It's better to get a breed that is well-known and common in your area.
Some breeds are better suited for, let's say, fur production.
Meat breeds include New Zealands, Californians, Palomino, or Champagne D'Argent. Wool breeds include French Angora and English Angora. Fur breeds are Rex, New Zealands, and Californians. Once you've figured out what type of breed of rabbit you want, you should make sure that you have the proper equipment and supplies. The type of housing you needs depends on whether you have one rabbit for a pet or whether you want more than a few rabbits.