Step 14 Fill out an evaluation form. If there are not 40 people, then I have failed. Numbers should never be an evaluation of success. The size of the audience is more important to your ego than to the benefit of the person present and the program. The amount of funds has nothing to do with the potential of the event.
Speakers are almost always free and publicity supplies are provided by the department.
If you succeed with one kind of program then you should use it exclusively. There really is such a thing as too much of a good thing. People are not going to go to the same kind of program every time. You have a diverse floor that will need diverse programs. 4 Programming is easy and does not require much work.