This paper focuses on a critical review and analysis of a current research topic such as emotional responses to Internet ads. It gives students the opportunity to do independent, but guided research at the beginning of the doctoral program. In addition, the paper helps students identify specialized interests, develop writing and research skills and offers them the chance to interact with faculty. The student submits a short proposal spring quarter and a faculty advisor is assigned at that time. Most of the work on this project is completed during the summer following the first year.
Students present the results of their research during the second year of the program.
The second research paper is due at the beginning of the students third year. It follows the same process as the first year paper but requires the collection and analysis of original data. This paper advances the student's research capabilities and generally leads to the research topic for the doctoral dissertation. Students present the second research paper to the faculty and other Ph.D. students. The dissertation is an original project that adheres to high standards of exposition, contributes to knowledge in the field of marketing and demonstrates an ability to conduct independent research.