Students receive copies of real licensing agreements. In order to acquire an in-depth understanding of how to solve communications problems using a variety of public relations tools, each student functions as the head of a prototype of a major public company. Working in groups, students prepare and share written presentations. They are exposed to media relations, writing, new technologies, use of research, special events, speaking engagements, internal communications, image and public relations, crisis handling, budgets, and evaluation. Nonprofit organizations can broaden their outreach to the media and their own constituencies.
Small budgets can translate into big results.
Our purpose is to help the nonprofit manager understand the critical impact of public relations on any organization's fundraising and advocacy efforts. Topics include message development, defining appropriate audiences, building targeted media lists, writing persuasive press materials and PSAs, designing strategic media plans, working with the media, planning special events, establishing corporate partnerships, securing celebrity endorsements, recruiting outside assistance, and maximizing publicity results for donors, staff, and volunteers. William Lynch Limited to 14. An introduction to identifying sources of funding, creating fundable ideas, searching for grants, approaching a foundation or corporation, writing a proposal, and following up. Emphasis is on application of solicitation strategies, techniques, and procedures.