That's Public Relations work. That's why you won't find any hard-hitting information on any of the official federation sites. That brings us back to the matter at hand. It's the cornerstone of journalism. Reporters are supposed to be unbiased as they disseminate the news except when writing reviews or editorials which should contain personal opinion and educated commentary.
Total objectivity is a crock though.
The words that are chosen to express ideas, the facts that are left in or out and the very angle a story is built around can be influenced by personal bias. To go into any situation with an open-mind by putting away your preconceived notions. For example, I detest rap music. I don't have anything against it or those who enjoy. It's just I am a metal-head through and through.