If treated ethically, those who receive the services will gladly pay a fair price for services rendered. Repeat business and referrals from satisfied clients and customers are the lifeblood of any enterprise. This is especially true in real estate. Ethical business practices will eventually be rewarded by more business. Real estate licensees serve several bosses simultaneously.
Salespeople always work on behalf of their broker and the principal.
While historically all licensees worked for sellers or owners, the law in Washington now presumes that a licensee working with a buyer or renter works for that client. The next responsibility of the agent is to the general public. By the nature of the real estate, real estate professionals have tremendous control over the character and evolution of a community. To ignore or allow illegal or immoral behavior in the course of one's professional duties would be unethical and would violate one's responsibility to the community at large. Real estate licensees also have the responsibility of treating other licensees with respect, honesty, and fairness.