It will provide students with a critical study of communication principles and concepts as applied to advertising copy. 3 credit hours. The History of Film A survey of the historical development of the film medium consisting of lectures, discussions and the screening of films which demonstrate the interrelationships between the historical development and the establishment of the film medium as a powerful communicative art form. 3 credit hours. CO 399 Media Campaigns Examines the role played by the mass media in political campaigning.
Students look at historical perspectives and study current trends.
FCC laws regarding advertising, lowest unit cost, section 315 and other regulations will be examined. Students view videotapes of past political media campaign examples and have the opportunity to participate in and produce hypothetical political media campaigns. 3 credit hours. CO 400 Communication in Organizations Communication examined in formal organizational contexts such as school, industry, hospitals and government. Students will be prepared to function more effectively in organizations' dynamic communication systems, and to solve problems relative to the interaction of organizations with the environment via the interactions of people and messages.