Some stations that want to aggressively sell advertising on the web may consider the rules too restrictive. The Internet is already steeped in commercialism, Davis says. But there isn't much public service. We may have an opportunity to establish ourselves as strong public service providers on the Internet. Within the uninterrupted portions, stations can insert local material, as they do now on the air, with weather forecasts, PSAs, etc.
Stations can negotiate leeways on matters including site design.
I think we'll be positively hairy with customization. In this spirit, some managers have big plans related to the Internet. He can also envision producing more outreach materials related to programming, the kind PBS regularly puts out for special series and childrens' shows. WKSU could do a special ecology series, for example, that would be accompanied by curriculum and suggested classroom activities for teachers. Considered features and series might warrant a chat line devoted to their topics.