Building a world-class Web site paid off for the Northwest real estate company. Click-happy home buyers stop at John L. Scott's site 13 million times a month. Businesses that want to continue growing can't ignore the Internet marketplace, Scott said at a Wednesday meeting of the Bremerton Central Lions Club. John L. Scott's Web site is full of bells and whistles. Users download maps to homes they want to visit, click through pictures and listen to a recorded description of homes.
Some listings even offer panoramic tours of living rooms and kitchens.
People come to you because you're the information source. That's the way all marketing is going. I think all of us can beat the national dot-coms out there. We can win in this Internet world if we keep up the relationship. He emphasized that personalized service, quality customer service and in-person communications with customers must supplement Web marketing.