Separate from calculating the advertising value of your site, there is the intangible value of your organization putting its good name in association with a corporate sponsor. That alone is worth a good deal of money. There are a number of commercial magazines in the U.S., Canada, and the U.K., who are already publishing their magazines on the Internet and have begun to create a body of experience on charging their regular advertisers on the Internet. Talk to them. The Canadian Diabetes Association is preparing to publish its National Magazine, Dialogue, on the Internet and it is preparing to contact current advertisers and ask them to pay a supplement to allow advertisers to be included on the on-line version of the magazine.
Some web sites get thousands of visitors a week and some get hundreds.
If a web site is designed to be fun, informative, and a definitive place to be then non-profits can attract a large number of visitors. The examples up until this point, are Internet endeavours done by each organization, alone. However, a number of Internet sites are communal places that are trying to bring the benefits of collectivity to Internet fundraising. NetBenefit is a non-profit corporation that has decided to offer the Internet community an alternative to traditional buying. Consumers can choose which non-profit receives the net profits from their purchases.