So, why did we get those peaceful feelings. Well, it's in the motif, it's in the colors, and the shapes, at a subconscious level, that produce those serene feelings that, mostly, we all feel. In the past, we've talked briefly about shapes so you probably guessed that the oval shape of the inner tube mirroring the baby's oval head and rounded body convey deep seated emotional feelings of security and calmness. You are right. So, let's talk about other shapes and colors and our reaction to them.
Studies show that shapes and colors affect people in different ways.
Use them properly in your company logos, ad copy, and presentations and you'll beat the competition. Remember, in today's market winning is by a tenth of a second. The milliseconds add up. Consider the following charts and the associations your customers have with different shapes and colors. The charts will tell you how visible or noticeable the shape or color is.