Logical thoughts, imagination, creativity and good taste are discussed. Course covers the responsibilities of the station manager as coordinator of all internal departments. Issues covered include financial, civic and legal responsibilities of the manager's position, and the changing nature of the manager's role in the area of consolidation in the radio industry. This course is a comprehensive study of sales, strategies, and techniques used to sell radio time to businesses. Local and national sales, use of rate cards, and ratings are discussed.
Students create sales presentations for class.
A basic radio course designed to acquaint students with the fundamentals of program production, analog 2 track recording, editing and microphone techniques. Students are introduced to multitrack recording equipment. Advanced production techniques on digital production system and use of audio processing devices for level control and special effects. Concentration on voice-over techniques for AV production.