A study of 88 high schoolers that focused on drug use shows that group behavior that appears to stem from peer pressure is less likely to induce a person to join the group but that group behavior stemming from the desire to get high may encourage the person to participate. Attribution processes in conformity are discussed. Drugs and youth. Alcohol and youth. Editorial on replications in consumer research.
Several issues relate to the acceptability of such research for publication.
Generally, replicating pioneering research offers the strongest advance in knowledge, but research establishing the scope of previous work is also needed. Systematic variations from the original study best serve this purpose, and sequential, independent, and demonstrated replications are preferred. In addition, using several products, advertisements, samples, research occasions, and methods are desirable research practices. Consumer research - Methodology. Data were obtained from 198 undergraduate business students who provided multiattribute ratings of 3 local retail department stores, with 1 retail store selected as the target.