By joining with Fisher-Price and the National Safety Council to create Fit for a Kid, DaimlerChrysler becomes the first automaker in the world to offer regular child safety seat inspections, fittings, and customer education as an integrated, free service of the corporation. It is the latest in a series of safety initiatives on which DaimlerChrysler has taken leadership. Fit for a Kid is a comprehensive solution to a very serious problem.
Traffic crashes are the leading killer of kids.
Studies show more than 60 percent of children killed in crashes are unrestrained and more than 80 percent of children in safety seats are incorrectly restrained. The Panel reported only five percent of 4-8 year olds ride in booster seats, and called for new programs directed toward getting those children into booster seats. DaimlerChrysler's Fit for a Kid takes the NTSB's recommendation a step further by integrating child safety seat inspections into the service provided to all customers by the corporation. Inventing a New Service Inventing an unprecedented service is a complex undertaking and the sheer scale of Fit for a Kid sets an entirely new level for child safety seat inspection efforts. For example, while the National Safety Council estimates that about 30,000 child safety seats were inspected last year, Fit for a Kid will create the capacity to inspect 800,000 child seats each year.