In the first panel, two women, shown in close-up, agree that online shopping was not for them. He notices opportunities for improving sales everywhere he looks. Let's return to our cartoon. When it comes to shopping, women rule. They absolutely dominate when they shop in pairs or groups as each shopper encourages and cheers on her partners.
Women demand information and service from store employees.
Wise retailers provide that personal assistance because early and frequent employee interaction with customers results in sales. Men do not make good shoppers, except when they visit computer or electronics stores. Otherwise, they shop alone and swiftly, rarely asking for help from sales personnel. Men would rather obtain information from a brochure or videotape, preferably one they can take home. It is very difficult to sell anything to these fast-moving, unsociable targets.