Topics include motivation, learning, attitude formation, and the relationship between attitudes and behavior as applied to buyers. Innovation, market communication, and the social cultural concepts underlying strategies of market segmentation also are discussed. An analysis of promotion problems and opportunities from a managerial perspective. The role of promotion in the total set of marketing strategies and an evaluation of the effectiveness of promotion expenditures are discussed. Topics include international trade theory, balance of payments, foreign exchange markets, international capital budgeting, multinational enterprises, and the international monetary system.
Topics range from the completely manual system to the most sophisticated computerized environment.
Includes human interaction as well as methods of choosing, designing, implementing, and evaluating an information system. A critical examination of developments that are pertinent to those completing an MBA including selected current issues and topics. Course content may change each time offered. May be repeated for credit. Investigates the forming, implementing and evaluating of strategic planning within an organization.