Puppies WILL chew. Think about a child that is teething, we provide them with teething rings, etc.
Several approaches can help.
Have plenty of chew toys available. NON chew items from their environment. The spray can be used on most items without harming them. The cream can be used on furniture, cabinets, wood, metal items, etc. The Bitter Apple has to be reapplied regularly as it will gradually lose its effectiveness.