The competition is intense in producing and marketing herbs, and producers range from giant corporations to small-scale entrepreneurs and hobbyists. Regardless, there are opportunities for new herb producers as the market expands. Increasing commercial herb production in the United States will help maintain some equilibrium in supplies and the stability of sellers' prices. Consumer and producer interest in herbs is increasing. A decade ago it was difficult to find books on herbs.
Today there are dozens of books published on all aspects of the subject.
Increasing consumer interest has created more competition in herb production by growers. National and regional herb trade associations provide information and support to their members. Regional groups are represented by herb organizations in several States. Often these groups are organized by the State Departments of Agriculture. For the small-scale entrepreneur, the best chance of competing may be in plant sales.