The domain name you select for your website address can make a difference in the marketing success of your site. At first, businesses approached domain names as just another address, like their street address. However, as commerce on the Internet accelerates and the sheer number of websites increases, it is becoming clear that an effective domain name, like a memorable toll free phone number, has market value and can help drive traffic to your site. This business obviously did some strategic planning when deciding on their URL and selected at least three that represented their content and services. Many of the top level domain names that represent broad product or service categories are already taken, so businesses need to get creative to make their domain name count.
Some businesses use slogans or descriptive phrases as their URLs.
Most companies with established national or international branding have elected to use their company name or their initials, if they are identifiable. This convention keeps the URL short but memorable. This is likely to create opportunity as well as confusion and may force major corporations to buy names in all the top-level domains to protect themselves from scams and name scalpers. Things to consider when selecting your domain name. Keep it as short as possible but do not sacrifice name recognition or business identification that will support your marketing objectives.