Intangible services are very difficult to advertise and are almost always purchased based on the quality of the relationship. The more people know you, and the more they know about you and your caring, your professionalism and your quality, the more business you will do. You must make a profit in order to continue serving the customer, but service is the key to success. Everything must be focused on that. Having a product or service that fails to produce adequate benefits, or fails to serve as promised.
Some professionals are incompetent.
Some don t use current technology, or are sloppy in their delivery. Particularly with services, even ONE mistake will undermine client confidence, loyalty, and trust. Copyright 2000 by Philip E. Humbert. All Rights Reserved. By Dr Philip E. Humbert, author, speaker and personal success coach.