An optional post presentation consultation with the instructor to summarize the class discussion of the case is available to presenters at their option. Penalty for failure to include numerical analysis in the outline will depend on its relationship to the solution, but no less than two full grades. Grades are assigned as a result of the team effort and apply equally to each participant. A computer simulation provides students with hands on experience in the manipulation of the key variables in the marketing mix. The game is played by students acting as a firm's marketing management team.
Students make decision sets consisting of strategic and tactical adjustments to the marketing mix.
Each firm consists of three to five student executives. Firm assignments will be made during the second week of class by a random process. Game play begins the second week of class with several practice decisions followed by one decision set per week for ten weeks. Decision deadlines are set for each section by class consensus. Late submission penalty is the default setting.