The center areas of both web sites show the news, highlights and sales. The first page of Amazon is the Welcome page. The color of the button changes to reflect the selection of the button. The first page of Border is also the Welcome page. The color of the button in Border will remain the same.
Users have to look at the content of the page to find out which page they are in.
The contents of both sites are longer than one page. Users have to scroll down to view the full page. Both web sites use task panel for navigation. Users can navigate freely among a number of major areas. Both web sites have search engine, which allow the user to search any item in their web site.