Today marks the much-celebrated biggest shopping day of the year.
Shopping continues to take on different forms, most recently on-line.
E-shopping hasn't turned out to be all it promised. Shopping at any time, but especially at Christmas, it is crucial for merchants to be able to provide superior service. Superior service includes advising shoppers on good gift items and going above and beyond customers' expectations by providing additional services, including service after the sale. Lots of vendors try to convince shoppers that they can provide superior service. Everyone from e-retailers to catalogs to big box stores to local merchants all claim to give the best service.