They Came In Search of Better Software. Many Web-based businesses have awoken to the importance of the increasing numbers of women online, and are catering to their interests.
Some women find that condescending, however.
For new mom Nadia Leather, the Internet has become as essential as disposable diapers. When she was pregnant, the thought of schlepping through malls to purchase baby paraphernalia when she could barely squeeze behind the steering wheel was hardly appealing, so she turned to Web sites that peddled products to expectant mothers. I bought the crib. I bought the toys. I bought the stroller.