Ten Reasons to Tell a Story. To gain quick buy-in. Stories are a great conversation starting-point, because people easily understand and relate to stories. Stories are non-threatening. Because they can be easily retold.
Stories are memorable.
With characters and a beginning, middle and end, it's easier for a story to stick in someone's mind than say, a list of bullet-points. To build a foundation. Stories capture an organization's history. Their content encompasses and conveys the culture and values that are the foundation of your business. Once captured, they provide a common thread of what you stand for.