Before the site is launched, it s important to have a plan in place for updates. Keeping your site fresh is an important part of a successful marketing plan. Set realistic goals Jim Sterne, a Santa Barbara-based Internet marketing strategy consultant, says knowing what you want your site to accomplish is critical. A clearly developed marketing plan should include benchmarks for success. The marketing plan should define success for your e-commerce site.
Stickiness is how long a visitor stays before they click on.
Determine the goals and benchmarks up front and include them in your marketing plan. The adage you never have a second chance to make a first impression is pertinent to your e-commerce Internet marketing plan. Make sure your site is ready before launch, then tell your target audience to come visit. Forrester Research and Jupiter Communications have volumes of research related to Internet related commerce. It s been shown that word of mouth is by far the number one traffic driver to websites.