The power behind the pop. Borrud, L., Enns, C.W, and Mickle, S 1996. The worlds top 100 food and beverage companies. Food Engineering, pp91-104 Consumer report. Hot ways to manage the natural tea category.
Science gives specialty juice a big slice f the market.
Food consumption trends. Soft-drink marketers at Triarc Deftly give Snapple back s buzz. Trends in 1993. Jobson's wine handbook. Jobson pub cooperation.