Emphasis is placed on the financial functions available in the programs and the development of macros. Basic data base management is also incorporated. Analysis of current retailing trends will be emphasized. Topics include fundamentals of retailing, consumer trends, and role of demographics. Topics include new product planning, product management, sales forecasting, consumer behavior, promotion and pricing, finance, staffing, international markets and contemporary business issues.
Students acquire an overview of essential small business management skills.
This course is an exploration of the communication process in business. Topics include communication theory, styles of communication, business letters and reports, resume writing, employment letters and interviews, oral communication, business presentations, and communication technology. The use of computers in business is also covered. This course is designed to provide the student with an overview of all critical business functions. Topics include forms of business ownership, legal aspects of business, human resource management, finance, marketing, accounting, management information systems, international business and contemporary business issues.