The Henry J. Kaiser Family Foundation released the study at its Sex on TV conference for entertainment industry leaders at the Museum of Television and Radio here today.
Sexual content is even more common on primetime network programs than on television in general.
Every time there is sex on TV, there is an opportunity to deliver useful information to young people, said Kaiser Family Foundation Vice President Victoria Rideout. While some shows are taking advantage of that opportunity, nine out of ten are not. The second biennial report by the Kaiser Family Foundation, SEX ON TV is designed as a yardstick for measuring sexual content on television. It was conducted for the Foundation by Dale Kunkel, Ph.D., Professor of Communication at the University of California, Santa Barbara. The study looked at movies, dramas, sitcoms, soap operas, news magazines, and talk and reality shows.