Consider how effective it will look next to other political posters. Text and design should be large enough to be seen from a prescribed distance, usually 10-15 metres. Use harmonious colour combinations. Design and text must complement each other. The design should not detract from the impact of the words.
Some writers speak of 'the rise and fall' of the poster.
The 'first Golden Age' of posters is said to be the 1890s, followed by the period of the war covered in this exhibition, the 'second Golden Age' is said to be the 1920s and 1930s. The second world war did not bring the vast number of posters that appeared during the first world war. The poster became a mere addendum to the TV image. Audiences became so familiar with the photographic image that the traditional poster changed completely. Teamwork in design became the norm in advertising agencies.