Women and men share the same motivations driving them in their entrepreneurial and business pursuits. However, contrary to the common belief that financial gain is the primary motivator for entrepreneurs in today s emerging markets, more interpersonal values take precedence. Traditional gender differences still exist. Successful women consider themselves nurturing, compassionate, sensitive and polite, though neither gender considers these traits essential for success in business. Men tend to consider themselves team players more than do women.
Women see themselves as having a more difficult time balancing personal life and work than men do.
For more on the study, visit the Cheskin Research Web site. Working Women Saving for Retirement Women's retirement prospects are continuing to improve, according to a recent survey by the nonpartisan Employee Benefit Research Institute. Seventy percent of working-age women say they saved for retirement in 1999, up from 58 percent in 1994. Forty-four percent of women expect that a major source of their retirement income will be money they have saved through a retirement plan at work, and 40 percent expect a major source to be money provided by an employer. For more on the survey, visit the Employee Benefit Research Institute Web site.