That's one less hurdle those guys will have to get over. Then, it comes down to responsibility. On the Internet, no one has the ability to guarantee that experience to the end user. In an iTV system, the provisioner chooses what transactions occur over his system. Personalization must be handled in a responsible way.
System operators can tailor or even eliminate advertising in exchange for advertising rights.
The promise of highly personalized targeted advertising delivered deliberately, honestly and openly is the iTV value proposition. Elaine Morris Palmer is an integrated solutions consultant based in Los Angeles.