Still, the site's reputation will probably rise or fall on the strength of its original reporting. Kyle Pope, a former Wall Street Journal reporter who signed on to cover television, says he and four colleagues will outnumber the Journal's TV team, but that they will have to file far more stories, sometimes even hourly. Having the spotlight on you is great, but also a little bit horrifying. Craig Marks, who covers music, sees a clear opening. We will translate the gobbledygook from the new media world and the gobbledygook from the old record world and create a new, higher form of gobbledygook.
Some rivals scoff at the new company.
This audience is very well attached to some established brands, such as ours. It's a very crowded marketplace. I appreciate their bravado, but I'm not scared. If anybody can do it, these could be the guys. I'm not sure anybody can do it.