It makes us feel better about our own lives. So the ratings aren't great. The show is basically a prime-time soap with aspirations to classiness, and it's reaching its demographic. We control the pocketbook in most households. So I don't think they really care that King Kaufman doesn't like the show.
Women love it, and that's really all that matters.
Featuring our original artwork. William Steig's subversive misanthropy is jettisoned for winking innuendo in the movie version of his children's book. An epidemic of bastards I follow my forebears, full of love, into a legitimate trend of illegitimacy.