In a word, the books that are most likely to generate media attention are nonfiction. Cookbooks, biographies, political books, and books about health generate a lot of publicity. With a big book, an enormous amount depends on the author s ability to sell to the media and therefore to the consumer. If you re not famous, don t despair. If you have a strong enough book and a compelling enough hook or current event to link it to, you have a good chance of scoring some good publicity.
TV is a visual medium.
Producers don t want to hear a talking head spouting off about water imagery in a novel. A likable, attractive author who can link his or her book to a current event or a news story is always welcome, however. For all of them, you should start locally. Local publicity is comparatively easy to get, it will help you to build your press kit, and you ll get valuable experience in dealing with different kinds of media. We re going to talk about effective ways to generate some publicity for your book, and what to do once you ve gotten it.