In seeking a seamless transition between programs to avoid viewer tune-out, networks now squeeze credits on the screen, eliminating program theme songs and cutting commercials between programs. The result is an ever faster visual pace. At the same time, programs must grab viewers quickly or risk being canceled for low ratings. The speed of TV also picks up as program editors make more cuts per minute of screen time and more creative use of the technique. The show goes even further, breaking conventions by fragmenting the story lines, trying to evoke the hectic pace of real life.
Stories come in the middle of the show . . .
All those characters and all that movement means more dialogue, not less. MTV is one of the most controversial channels on television. Launched as a cable service in 1981, it was attacked by critics, adored by fans. MTV single-handedly created the demand for music videos and changed the look of television forever. The channel was a pioneer of the use of computer graphics which are featured in its on-air logos and promotions.