You should also create a page that indexes all your press releases. The preferred style is the most current release on top, with all others following in date order. The home page should link to this press release index page so people can find information easily. Send the press release to your customers, vendors, and reporters. Every company should build databases of customers, vendors, reporters, investors, and other key communities.
Stakeholders can also include employees, people in the community, and politicians.
On day one, your Web site should offer these stakeholders a way to communicate with you. After all, the 'Net is all about building relationships, one at a time. For example, I offer to send my stakeholders a free newsletter each month with my new marketing ideas and opinions. Other companies that use newsletters to build databases and create dialogues with stakeholders ask for demographic and contact information as well. I prefer to ask one question, their e-mail address, so I can get the highest possible return.