Mobile news users will typically configure their devices to deliver filtered news that they care about. PBJ creates a digest called Czech AM, which is a summary of top stories from the Czech press, according to the company's general manager, online division, Scott MacMillan . The newspaper's staff gets early editions of all the local papers and translates stories in the middle of the night, condensing them to one to three sentences each. MacMillan points out that not every type of content is suitable for mobile devices. Traffic reports This should be one mobile content service in high demand.
Traffic reports are another mobile content area that demand on-demand audio.
After all, you don't want drivers in heavy traffic looking at a small screen instead of watching the road. So, an online brokerage might transmit an alert about a stock movement to a subscribing mobile user, which also would include a news publisher's article on the reasons for the price shift. Mobile-using sports fans will configure their devices to alert them to scores and headline news about their favorite teams. Movie reviews are the classic example. News publishers that already run movie reviews will have a new channel for them, as movie-goers consult their mobile Internet devices instead of the newspaper or Web site for recommendations.