They have a fear of the unknown and that they are not in control. Businesses still need broad disclosure requirements and children need protection. There is a need to build consensus between consumers and business groups. We need to look at protecting children under 13. We need to know what the rules are up-front.
Some regulation is needed.
There is a role for the BBB and the DMA to help ensure that consumer privacy is protected. As the FTC has documented, industry has failed to protect children on-line. Until clear rules are in place, there will not be adequate protection. Internet poses a real problem, especially for children and elderly people. FTC has authority to enforce fraudulent activity on the Internet.