The application of traditional marketing techniques to electronic commerce doesn't work. Site visitors are led through a self-completing questionnaire that helps quantify their needs and determine if they need more information. Helps separate qualified from unqualified prospects, thereby conserving valuable sales resources .
Users specify their unique needs and receive a customized report of pontential benefits.
Ideal for complex decision processes, where multiple decision makers have differing expectations of the potential offerings. By storing the background data collected through other electronic tools, the Generator can prepare a preliminary proposal that is ready for review and modification by senior technical specialists. Expensive technical sales resources are conserved. Greatly reduces the need for support of goods in production. Current customers and new prospects can be kept apprised of new offerings via self-paced tutorials.