The market analysis for new business was crunched by an entire department. Pursuit is the second phase and requires careful development of the portrait and details you wish to paint. Research, analysis and details are key to crafting a plan which is both realistic and visionary. The commonly held components of business plans are the framework but the content of such makes the difference. They don't all have to be potential clients, but you just need a base of people who know you and who you can count on for information.
Some people get there quicker than others.
Because that's what consultants cost. If you don't feel you can add a lot of value, neither will the client. But don't let all the research stagnate your plans. But at a certain point, put all of the facts aside, and determine if you are ready, in mind, spirit and soul to tell your own story, to build your own set of facts and figures in the shape of your own business. For each person that moment comes at different times.