Discussion focuses on the integration of marketing activities including formulation of plans and policies for product and product development, pricing, sales promotion activities, distribution channels, traffic management, market research, and the role of data processing in these areas. Subjects examined include bond and stock solutions, risk and return, capital budgeting, and dividend decisions. The proper techniques and strategies necessary for employment in the business sector. Proper mental preparation and job seeking opportunities are discussed. Emphasis on resume preparation, interviewing techniques, and pre and post-interview letters.
Students participate in videotaped mock interviews.
Emphasis on the determination of personnel requirements, recruitment, planning, selection, training and development, motivation, performance evaluation, promotion, compensation and labor relations. Provides a case study problem-solving approach. Students are employed in approved positions related to business. Students may already be employed or may seek the help of the Cooperative Education Department in securing positions. There is, however, no guarantee of placement.