Internally, you need to stress those aspects of your mission, goals, accomplishments, and program benefits that are in sync with the district s mission and goals. Externally, you need to stress those aspects of your mission, goals, accomplishments and program benefits that are pleasing to parents, advisory board members, and community groups. Internal vs. external marketing is covered in more detail later in this section. There are currently more than 24,000 students enrolled in over 400 Academies in 39 states and the District of Columbia. Ninety percent of NAF Academy graduates go on to college.
Students receive a paid internship in the field that they are learning about in class.
Student success stories are always powerful marketing tools. The Academies help students learn about an expanding industry of their choice i.e., finance, travel and tourism or information technology so they may set personal goals and establish individual career plans. To remain competitive, American businesses will have to increasingly rely on high school graduates as an important source of qualified labor. Educating students properly is a responsibility that requires partnerships between business, education, and the community. NAF has responded to this challenge by creating partnerships of business, educational institutions, and community groups to provide high school students with extensive classroom experience and paid internships to prepare them for success in college.