One of the ways Chuck D and a handful of others envision the future of promotion is through brand identification. You can't just float your stuff out over the Web in the hopes that you ll find an audience. People want to be aligned with situations and brand identification is a way of doing that. Chuck D's take on the future star system is not what big record companies want to hear. With wider bandwidths and easier distribution channels he thinks the future of stardom is going to be very different than what we see in today s market.
Stardom means big financing, big budgets.
First of all, music can be copied with out loss of quality. That is the biggest change. Combine that with broadband where you can distribute it easily and it will be the trend. This will be the norm. It will be non-penalized law.