There s a lot of difference when I work with other directors after having worked with Priyan, with whom I vibe very well. With other directors, I ve got to sit down and study what exactly they want, whereas with Priyan I only have discussions over the telephone and build the set. Most of the time, he sees a set only after I have erected it. Now, because of media exposure, art directors are being appreciated and what s more, there is a growing demand for art directors who are adept at their craft. For instance, even Doordarshan improved after the entry of satellite channels.
Today there is an increasing awareness about art direction.
Today the job of an art director has become easier and more comfortable because we have ample reference material. Besides, our requirements for a film are available in a jiffy. Art direction is a medium of commercial art. It is a demand that has to be catered to. I cannot forcibly dump a particular set down the throat of a director if he does not like it.