104-117 Store Management 3 credits Students in this course are responsible for managing Olivia s Gifts, a gift shop located on campus. Training in all aspects of store management with special emphasis in customer service, merchandising, financial planning and control, personnel, promotion, security, selling and sales management, and store layout and housekeeping. 104-118 Store Operations 3 credits Students in this course are responsible for the operation of Olivia s Gifts. Training in all aspects of store operation with special emphasis on selling, merchandising, pricing, loss prevention and visual presentation is stressed. Students are required to attend at least one trade show during the semester to help select merchandise for the store.
Students analyze the buying and merchandising functions in various types of organizations.
The principles, procedures and techniques practiced by merchandisers are studied. Emphasis is placed on examining the characteristics, strengths and weaknesses of major media alternatives including radio, television, newspapers, magazines, outdoor and direct response, and in developing an effective media plan. Students will also examine the planning, research and strategy involved in creating advertisements for each of the major media. This course, together with Promotion Principles 1 advertising focus, provides students with a complete understanding of the promotional mix and how it is an integral part of today's marketing. 104-137 Marketing Math 3 credits Reviews basic math functions and demonstrates the major common practical applications of math in the retailing, wholesaling, insurance and real estate industries.