Don't just put your e-mail address on your business cards, put your URL there as well. Nobody is updating it or trying to build traffic. Turn over you Web material on a regular basis. Add an indispensible tool like the WebCrawler to keep people coming back. Use this technique to build traffic.
Some sites change their content every day to build repeat traffic.
Several sites are adding chat areas to allow for interaction between their visitors. Don't be fooled by a high number of hits to your site. Content proved to be the most important aspect of Web sites in the research that has been done. Product support can also be a valuable tool to offer through your Web pages. Jill was able to get the answer to a technical question through Dell's Web pages within 5 minutes.