The buying public no longer has to settle for what the neighborhood retailers have to offer and they have become more demanding and time-oriented while utilizing resources for finding the best pricing. Furthermore, there are plenty of e-tailers that are willing to strike the best deal to gain customers. Consider it part of our new collective shopping mentality where you can haggle, auction and choose the prices you want to pay. E-stores now have to be worthy of earning some of the digital dollar pie. The Internet is already a faceless, somewhat anonymous arena and customers want to feel special and important if they have chosen to spend their money with you instead of some other e-tailer.
Some consumers are even willing to sacrifice the lowest pricing for excellent customer service.
In addition to establishing a customer service training program, an emphasis on hospitality training is more effective for consumer satisfaction. Once you are certain that your customer support team is up to par, feature your policies prominently on your Web site. Let customers know that they are highly valued and extensive measures will be taken to retain their business. Related Links ECommerce Webopedia Search our new encyclopedia and navigate the seas of ecommerce jargon. Discussion List Interact with other ecommerce professionals.