In the past year we've seen a lot of movement towards personalization on the Web. Web Marketing is the first book to describe in detail the benefits of this approach and techniques which are being developed. Then they describe how mailing list servers work and provide URLs for free and fee services. The chapter provides tips on how much information to collect, examples of sites using various personalization techniques, and price ranges and features of available systems. Concepts gleaned here must then be mated with skilled programming expertise, however to take advantage of these powerful techniques.
Web Marketing is an important contribution to an area that offers great promise to marketers.
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