If there are customers available to speak, a testimonial and case study on their implementation can be part of the session. Finally, the session ends with a facilitated discussion of the attendees on their needs and issues in the market, as well as feedback on the product. Seminars combine the best information from industry analysts, customers, product demonstration and also functions as a semi-focus group for the vendor. This hybrid structure is not only workable, but the interactions get the attendees more involved than just sitting passively and listening. Finally, while attendees realize they are attending a sales presentation, they also realize that they have identified a vendor whose commitment extends beyond selling product.
Seminars are highly successful and seen as a win-win opportunity by both vendors and users.
Collaborative Strategies offers these modules as stand alone services or in association with each other. Our experience has shown that many of these pieces work best when they work together. Additionally, you will find a great deal of information about the 'user' side of collaboration. It is important to realize that collaboration does not happen in a vacuum. For any collaborative technology to be successful, it must be designed, presented and used with the understanding that different people will respond to it in different ways and there are different cultural assumptions for collaboration in each organization.