Site requires registration. Institutions such as Sallie Mae and Lycos are realizing significant success with some of these tools. Publish examines how some corporations are using this new ploy to increase mind share among the adolescent audience. Internet surfers voluntarily download these browser agents, which step in to offer a better deal on behalf of a competing company before a surfer makes an Internet purchase. Business 2.0 looks at some successful forays into online marketing, and how other businesses can follow the lead of these winners.
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U.S. News reveals how marketers are changing their tactics to appeal to boomers. According to The New York Times , this will also affect customer service and business strategy. Site requires registration. Forbes reports on Tribune Media Net, a new organization that will sell national-run ads, and will pit Tribune newspapers against some of the biggies. Site requires registration.