As online revenues continue to expand, profitability is the basis for continued growth and success. Being in the black requires keen understanding of emerging trends that create new business opportunities and implementing effective online business strategies for financial and marketing success. The next five years of today's online world will change as much as the last five. This guide to online growth and its keys to prosperity will help Web businesses compete and thrive in this rapidly evolving environment. Optimal promotion for one site may register at the bottom of the barrel for another.
Sites vary widely in their purpose, mission, and Web orientation.
The best promotional mix for one type of site may not work for another. Our recent survey indicates that Web businesses are opting for specific promotional methods based on their particular online circumstances. This study identifies tried and proven methods of online and offline promotion that attracts new online business, drives traffic and consumer loyalty, and maximizes online sales. Controlling website development costs is challenging for all types of businesses. Whether looking to start new websites or upgrade current sites, this study gives you the benchmarks and hard data to make informed decisions about site development.