Seventy-one percent of American chocolate eaters prefermilk chocolate. The Midwest and the Northeast consume more candy perregion than the South, Southwest, West or Mid-Atlanticstates. Americans consume over 3.1 billion pounds of chocolateeach year, or 11.7 pounds per person. Denmark has the highest per capita consumption of candyin the world at 29.5 pounds. Americans over 18 years of age consume 65 percent of thecandy that's produced each year.
Younger children are more likely than older children toprefer hard candies.
About 65 percent of American candy brands have beenaround for more than 50 years.