The fundamentals of advertising, including history and development, advertising media, marketing, audiences, campaign objectives, budget, creativity, and agency functions. COM 316 Public Relations Campaigns 3 PR campaigns are concerted efforts of an organization to build socially responsible relationships by achieving research-based goals through the application of communication strategies and the measurement of outcomes. Students produce an actual campaign. COM 319 Training and Development 3 Methods for assessing training needs within organizations, and designing, implementing, and assessing outcomes of training. Emphasis on principles of effective training and development of training competencies.
Students develop training skills.
Includes workshop writing for print, television, and radio commercials. 322 Feature Writing 3 Profiles and other human-interest features developed for newspapers, magazines, broadcast. Free-lance writing introduced. 2000-2001 only COM 323 Social Effects of Media 3 Examination of some of the classic studies in the field of mass communication effects, as well as an exploration of contemporary social, political, economic, and cultural effects of the mass media. Media Law 3 Interdisciplinary examination of legal media issues.