These guidelines are designed to help the University maintain a consistent, easily recognizable visual identity.
Visual identity is one of our most valuable assets.
The repeated, correct use of McGill s coat of arms, shield, and signature confirms this visual identity and also conveys the idea of the University as a whole rather than as a collection of individual parts. Failure to use trademarks correctly may result in loss of exclusivity in use of the mark. Sable between two crowns of the first. The coat of arms consists of two parts, the shield and the scroll. The three red martlets on a silver ground are taken from the arms of the McGill family.