Because opinions create trades, and trades create commissions. And, all this creates conflicts of interest. While you're at it, see if you can decipher their nomenclature . Maybe we should steal it. Some of these talking penguins are pretty influential.
Stocks often jump up or down right after a recommendation hits the air.
For the true long-term investor, it's all just so much noise. I'm employed at an investment banking firm, but have not passed the Series 7. I'm thinking of leaving and day trading. No one else need apply. Stuffy or not, it's fair to assume that if the winners were on their way to riches, the auditor would have considered the risk justified.