They are frequently captive audiences who are regular readers looking for new opportunities. If appropriately managed, marketing to these people is your best opportunity for speaking directly to those you want to attract most as customers. Yet another aspect of being online that most companies forget is the importance of good word of mouth about your site. Anyone who browses on the web also has email, and uses it. If you get your prospects excited in your company's site, they will tell their associates.
Statistics coming out about the web continue to purport the importance of good word of mouth.
Many of our plans have opportunities for winning good word of mouth built into them. We emphasize the need for dynamic, timely, and high-quality content on your site from our first contact with you. This alone is the single most important aspect of creating the right image for your site. You will also see that our Standard Plan includes a feature to build a site suggestion feature into your site. This is a small box that your visitors can use to access a form that allows them to send a link to your site, along with their comments, to their associates.