Because it is boring, rich, white, and conservative. A Jesse Jackson would not get 5 percent of the vote in Switzerland. This is a country which works on the precisely opposite model as Switzerland. People must be made equal by bringing the high low, not by offering the low the opportunity to better themselves. The glamour of Cuba comes not from being a success but from being a total failure.
Total failures keep the dream of the unattainable alive.
Successes demonstrate that no matter how hard you strive, society will never be perfect. Stunning success can always be indicted for not being good enough. Switzerland may be too extreme an example. So take Sweden instead. But they are hateful at worst and distrustful at best of the societal norms and values which make such things possible.