Most students have access to more information in their homes than many university libraries offered just a decade ago. These savvy students deserve marketing educators who are prepared. Course participation extends beyond a quick-reading of the scheduled textbook chapter materials just prior to class. Select audio-visual, current readings and other supplemental materials that will enhance the lecture material. Don t be scared to share your research with students.
Students are often interested in their professor s work outside the confines of the classroom.
Surf the Net. Your students are likely browsing the latest magazines, entertainment and information venues. Marketing educators need to be proficient in searching the Internet for relevant and timely information. Most universities and colleges have on-site assistance to help you navigate your way. My favorite news source is The Wall Street Journal, but it is not enough.