Be sure to check what we've published on the subject in the past. This could also help you to focus in on a news angle for your story. Audience Answering the questions below ought to help narrow down your scope and to tailor your information to meet the needs of the particular audience you are trying to reach. Tone This is perhaps one of the trickiest things for any writer to determine. Tone is governed primarily by the content and the audience.
Tone is created through choice of words, sentence structure, and the use of examples and images.
A good example of this can be found in Paul Waterstraat's article on file saving . On the other hand, if you are reporting on the recommendations of a recent report, you will probably take a more neutral tone and structure your article around the recommendations, without adding a lot of extra imagery or ironical asides. So far you have cleared your topic with the editor, decided upon your audience, and identified the purpose your story. Your next step is to identify your sources. Always be sure to let your sources know that you are writing a story for the IT Times and ask them if you may quote them.