Presents advertising as an important social and economic institution and as an integral part of the marketing system. Includes the creation of advertising, advertising research, media formats, publicity, personal selling, target markets, and message strategies. This will be accomplished through problem solving exercises and the development of an IMC program.
Students can speak effectively in front of a group or as part of a group.
Students can demonstrate an explicit understanding of principles of critical thought. Students are aware of cultural diversity and its implications. Students can complete critical thinking exercises and problem solving. Students can develop an IMC program. Students can reflect critically on the ethical and cultural issues surrounding advertising.