Steel-industry leaders serve as leaders of the Alliance. Our executive director, based in Washington, D.C., is Mark Stephenson, formerly of the AISI and an appointee of Presidents Reagan and Bush at the Department of the Interior. We have the products that people need. We apply cutting-edge technology of the modern age to bring out the best in our products. More than half the steel used in certain applications today didn't exist ten years ago.
Steel is environmentally friendly.
It is the most recycled material on earth, more than plastics, aluminum, glass, and paper combined. Pound for pound, steel is a better value than alternative materials. Our public advertising campaign is intended to complement, not replace, existing industry and individual company marketing campaigns designed to enhance the comparative value of steel as a material of function, cost, quality, and performance. Feel the Strength. We will feature an industry that has committed itself to achieving the highest levels of productivity and quality while greatly improving its environmental performance.