1996 AgroUM entered the international trade market. Being one of the leaders on the russian market for the garden and park motorized equipment AgroUM is extending its selling list by supplying municipal and sport authorities with respective machines. 11 communication lines in Moscow and net of regional branches make it possible to provide optimal service for the clients. AgroUM offers free of charge information services on the complete range of garden and agricultural motorized equipment. Numerous phone calls and letters are analysed to help potential clients make the right choice.
Special attention is payed to service and maintenance.
From 1999 on the AgroUM's repair shop accepts any imported motorized garden machines for repair. In spite of a difficult economic situation in Russia we are expecting a rapidly increasing demand for agricultural machines after the presidential election 2000. On the basis of experience we can state that there is a time gap of a few months up to a few years between obtaining information on a technically advanced machine and its purchasing. At present russian consumers are ignorant of the characteristics and profitability of foreign machines alongside of a conserable lack of information on the agricultural machines and advanced technologies. The sets should be optimized with regard to profitability.