After looking at the facts and engaging in a lively give and take, the students determined profitability wasn't possible. Three months later, MotherNature. Com reached the same conclusion and was looking to merge or liquidate. Live cases aren't limited to Internet startups. Ford's Visteon automotive components unit also participated in a live case study as they pondered how to establish a position in the end-point auto repair business.
Students view the approach as unique and exciting.
Jim Brewer, SM '00, is CEO and President of Intellimagix, Inc., a company he founded on his graduation day in June. The idea for his business, which serves the light automotive repair and service industry, was generated by his student experience at Sloan. I was challenged to learn how the lessons of the classroom applied to the strustructure of a real business. Sloan gave me the practical business sensibility to understand not only the technical issues, but the human and business issues as well. The example illustrates how MIT Sloan has adapted to the rapid change taking place in the structure arena.