If it were a single company, it would rank at the top of the Fortune 500 list. Grantmakers give away money because of their concern about social problems, injustices, or inequities. Grantseekers that are successful correctly perceive the sponsor's view of the world and incorporate that view in their grant proposal. Many times, however, grantseekers dwell on their own need for funding instead of correlating their projects with the grantmaker's goals and mission.
Sponsors view grants as investments in improving the future and furthering their mission.
Proposals are funded when they express the same priorities shared by the grantmaker.