COM 305 History of Film 3 credits A survey of major film styles, directors, and movements in international cinema from 1890 to the present. The basic techniques of filmmaking are explored, as are the fundamental topics in film theory and criticism. COM 306 Studies in Film 3 credits A study of selected topics, filmmakers, and film genres in cinema history, emphasizing the techniques employed which are specific to film and the contribution of film directors, writers, and cinematographers. A survey of advertising techniques and functions, as viewed from the communications perspective. This course stresses copy writing, media planning, campaign development, and strategy.
Strong emphasis is placed on the analysis of TV, radio, and print commercials.
The relationship between budgetary, creative, and planning functions is investigated, most significantly advertising's impact on popular thought and culture. Day , evening. COM 308 Television Studio Production 3 credits The study of radio and television directing and camera work, floor supervision, audio operation, and control room operation. Students produce several television segments such as news, commercials, and dramatic programs. COM 309 Topics in Mass Communication 3 credits An advanced course which investigates selected problems and controversies in the contemporary mass media.