E-Mail offers the same list selectivity as traditional list rental. E-Mail can be an adjunct to any media to quickly reinforce a message, product announcement, seminar date or trade show. E-Mail is extremely cost effective on a cost per contact basis for customer acquisition. Overall responses may be higher as only relevant materials will be sent which assures a more receptive audience to the offer. Subscribers choose to receive E-Mail solicitation through a negative option given upon subscribing.
Subscribers are also aware of the source of their name and are always given a choice to opt-out.
This addresses the privacy issue directly and again assures a responsive audience. As an interactive medium, E-Mail establishes a dialogue with new and present customers. Repeated messages can create an effective brand awareness or a continued response from and conversation with the customer. Undeliverables are quickly identified and an effort is made to correct them and resend. International or contacts with an unknown country designation may be suppressed.