Every third semester. A study of marketing challenges facing arts organizations and the role of marketing personnel within these organizations. Through research, case studies and development of a comprehensive marketing plan, students will discuss and evaluate a variety of marketing problems and solutions. Topics will include marketing research, promotions, media relations, corporate and media sponsorship, audience development and pricing, as well as marketing issues faced by independent artists and performers. Jr st and cons instr.
Students gain practical experience working in a campus or community arts organization.
They will have joint supervision by a faculty member and an organization representative. May be repeated for a maximum of 6 credits with a maximum of only 3 credits for each placement. Jr st and cons instr. Every third semester. A study of the topics, trends and career options in the field of arts administration.