It is the Lord Christ you are serving. This standard of excellence is a level by which we aspire our media ministries to. However, small staff sizes or no staff at all, keep the weekly schedule chock full and leave little time for creative marketing. No matter the size of your church or ministry, the marketing should be a daily thought process. Too many ministries think the same message or message presentation appeals to everyone.
Viewers watch with emotional biases.
They justify their feelings with logic or through personal experiences. Therefore, your message must appeal to their sense of emotion. It must go beyond logic and meet them where they are. People will forget what you did but people will never forget how you made them feel. Whether television, radio, or print, craft your message.