The Marketing major gives students an understanding of marketing as an organizational function and of its role in society.
Students analyze the key activities and institutions of marketing.
Extensive attention is given to how businesses and other organizations satisfy customers' needs and organizational objectives. Career opportunities in the field. Marketing graduates have a wide range of employment opportunities with business firms and other organizations. Most Marketing majors accept positions in the areas of sales or services management. Many marketing positions provide recent graduates with considerable discretion and responsibilities.