There's always one economy that is slightly ahead of others, and you want to be sure you're there. But even in a down US economy it's imperative to globalise faster. So it's always going to matter what your total addressable market is. The growth of users on the Web is still projected to be largest in Asia-Pacific, followed by Latin America and then Western Europe. If you're looking at a down economy for the areas, the growth is still in those places.
Translation is a key element but it's actually the smallest percentage of globalising.
The legal review process is a far bigger percentage. You can publish something on a US Web site, and if I'm merely focused on translating it into German, I'm creating a legal dilemma. Again to use Germany, you can only offer 14-day guarantees there. You can't do the same things. So we do more than translate.