It was struggling with a difficult turnaround and was desperate to get its online store ready for the holidays. Similarly, Borders has been struggling with an unsuccessful, money-losing operation. And I can assure you that Borders is doing it for exactly the same reasons. It is a difficult business, just as physical retailing is a difficult business. Companies have to choose core competencies.
Smart companies do.
We are very, very focused. The lifeblood of our company is e-commerce. We wake up every morning and think about it and nothing else. And that's why you see so much innovation, and that's why our technology platform works so well. It is very, very difficult for companies that don't wake up every morning thinking about that first to have as good of an e-commerce offering.