In the second part of the seminar, students create a marketing strategy and develop a customized marketing plan appropriate for a single practitioner or small practice. The third section addresses negotiation strategy and presentation skills. Papers and presentations are required. These include cottage gardens and perennial borders, rock and alpine gardens, water gardens, meadows, woodland gardens, parterres, herb gardens, and the style frequently referred to as New American Style. Students examine theories of formal and naturalistic garden styles, and discuss plant selection based on form, texture, and color harmonies.
Students create designs for four gardens and participate in project critiques.