As we can see with Las Vegas, creating a destination can function as a magnet to attract prospective customers to our business. Obviously, this is going a little extreme. Most of us don't have the resources to install Pirates of the Caribbean in our reception area or parking lot. But maybe we should devote some resources to making the experience of doing business with us more memorable. Something that people will talk to their friends about.
Word of mouth can be the most powerful, cost-effective advertising of all.
Nothing beats a testimonial to promote a business.