This is the basic train of thought that seems to have driven website development during the Internet's first years. Okay, we've had our fun. Now it's time to grow up and get down to business, and we can start by learning from our Media Elders. Newspapers don't decide how much content they're going to run every day unless there's some sort of major news crisis going on. Most of the time, their page counts are determined by the amount of advertising they are able to sell.
TV news shows all have lists of spots that are going to run during each broadcast.
The news itself must fit into the timeslots between the ads. And if any TV show, news or entertainment, costs more to produce than it generates in ad revenue, it gets cancelled. Successful radio stations constantly promote themselves. The most successful ones invariably have more people doing sales and promotion than they have in their editorial and art departments combined. Money-making radio and TV stations follow the same pattern.