They cite references from the Christian Scriptures which show that the concept of reincarnation was common during Jesus' time. In the Gospels of Matthew and Mark , John the Baptist is referred to as the reincarnation of Elija. Jesus neither criticized the people for their beliefs, nor declared reincarnation to be heresy. Among believers in reincarnation, each lifetime is viewed as a time of preparation for the next life, leading towards eventual perfection. Others within the Unity Church believe that one's personality does not survive death, but that we become spiritual beings after we die.
Unity is an unusually inclusive faith group and welcomes diversity of belief.
They rely upon their teachings being spread by their readers and followers and by the literature itself. New centers and churches are normally started as study groups sponsored by an existing ministry or the expansion department of the Association of Unity Churches. Both the Association and Unity School provide support materials and services to emerging ministries. It an act of becoming spiritually one with God. It is not limited to Sunday church services.