Students should consult with the faculty member offering the course to determine the particular focus of the course for the semester. The problems, decisions and decision-making processes of marketing managers as they seek to increase the effectiveness of performing marketing activities. The problems, decisions and decision-making processes of marketing managers as they seek to increase the effectiveness of performing marketing activities. An additional integrative or comprehensive project is required. In depth investigations of selected consumer behavior topics.
Special emphasis is given to the most recent consumer research.
Students are required to complete a term project. The basic principles utilized in international marketing are the same as those that are utilized in domestic marketing, but differences in application are often subtle and sometimes substantial. This course is designed to equip the student with those aspects of marketing which are unique to international business. Topics include world and foreign economies, cultural dynamics in international markets, political and legal environmental constraints, international marketing intelligence, international marketing institutions and marketing practices abroad. Practical application of marketing theory in an independent research project conducted under the guidance of a Marketing faculty member.