The marketplace provides a forum for retailers and manufacturers to buy and sell licensed goods, improve communications and learn valuable industry news and information. The millions of small and mid-size retailers across the U.S. represent a vast potential market for WHN Exchange. Historically, these companies have had a hard time competing with large retailers for the most popular licensed merchandise because many times it is difficult for them to meet manufacturers' minimum order quantities.
Suppliers post group purchasing offers in which prices fall as more orders are placed.
At the close of each ordering period, all coordinated buyers receive the final, low price. Buyers, suppliers and WHN all benefit. By pooling their orders, smaller retailers can meet minimum order quantities and attain the same volume-based price advantages as larger buyers. For suppliers, this translates into more cost-effective access to a highly fragmented market of small buyers. And for WHN, benefits include increased participation among buyers and sellers, competitive differentiation and improved marketplace liquidity.