Web page designers often make pages which seem visually attractive but fail to convey information. They may say a great deal about the designers particular taste in backgrounds but little about the project they have been working on or the material they took the time to write. Simple is often the best way to approach a web page. A white background, or softly textured light backgrounds, often work the best in web pages. The difficulty with darker backgrounds is that they are difficult to read.
Text tends to blend into the background.
The examples above lead into the next point . . . interesting presentation. In order for people to read through a web site, they need to find something of interest on the page. For most people, pictures are the easiest way to keep their interest. This text seems a little more interesting now that it is aligned next to a picture even though the text does little to explain the picture at right. People browsing through your web sites will appreciate the ability to move back and forth with relative ease.