The blueprint sure looks familiar. From the advisory boards of local businessmen he has set up, to the array of flags from students' countries he has hung in the lobby, many of Greenbaum's ideas have been modeled after those tried at Kellogg. They all spring from Kellogg. About the only thing missing is a strip of Northwestern purple paint around the school's faux-Gothic buildings. So far, the copycat tactics have been effective.
Students are happier, too.
After he introduced a mentoring program for professors, teacher evaluations reached their highest level of the decade. Greenbaum's arrival ended a tough time for Olin, which had floundered upon the 1992 semiretirement of longtime Dean Robert L. Virgil. The school went three years without a permanent dean, partly because candidates thought it was trying to run too many programs with its small faculty. Looking to Kellogg for a leader made sense. Certainly, Greenbaum practiced these ideas at Kellogg.