At the time we repent, we turn away from sin to obediently serve God. With a good conscience, we begin a morally excellent life. Unbelievers, on the other hand, are not morally excellent since they do not believe and have not appealed to God for a good conscience. God's word sets the standard for morality, virtue Virtue is moral excellence. Therefore, God sets the standard for virtue.
Society dictates neither morality nor virtue.
Every time we change to better serve God, we become more virtuous. Therefore, we become increasingly virtuous. Therefore, we become increasingly virtuous. Therefore, we become increasingly virtuous. Therefore, we become increasingly virtuous.