Sponsors pay for the papers.
The sponsors are given first choice of which classrooms they want to sponsor, but many teachers are not chosen for one reason or another. If you do not have a sponsor, the Herald-Times will attempt to find a sponsor for you. The Herald-Times will cover the costs for you until a sponsor is found. If they don't want to be a sponsor, ask them to consider making a donation to NIE in any amount they wish. For this reason, the papers must be left at an outdoor location.