A well-written sales literature is usually what it takes to close the sales. This is particularly true for a website, as the written words are the only effective means to convey your messages to your readers. Your writing should be free from jarring expressions, spelling mistakes and grammatical errors. If you do not have the ability to write clearly and concisely, you should seriously consider paying several hundred dollars for a freelance editor to proofread and edit your entire sites. Good sites are easy to navigate Good contents are useless if visitors could not access the information easily.
Web surfers are very impatient people.
A simple rule of thumb is to present your information in easily identifiable categories. You may consider color-coding your pages according to their respective categories or sections, particularly if you are designing a big and complex site with more than several hundred pages. This methodology let us maintain a consistent layout throughout our website, while allowing visitors to identify and navigate from one page to another easily. Good websites are usually good communities. The notion of selling a product online must include community building and vice-versa.