Principles of Public Relations. Survey of the public relations industry in the United States and the study of the theory and process of public relations. Public Relations Writing. Development of a critical public relations skill through writing in a variety of styles which best represent an organization to its publics. Students also study the needs and behavior of the media and understand organizational advocacy.
Students write news releases, speeches, employee publications, newsletters and brochures, etc.
An introduction to the dominant theories of intercultural communication and study of the implications of those theories for practice in such contexts as business and interpersonal relationships. In addition, the course explores the role of communication as an agent of social change. An investigation of specific activities designed to generate demands for products and services. Particular emphasis is placed on the creative and functional aspects of advertising, including media strategy. Personal selling and sales promotion will also be studied in terms of their respective roles in the firm's overall promotional strategy.