The ads sometimes simply reproduce the members' business cards. This kind of paid support can certainly help defray bulletin expenses. Of course, advertising also involves the editor in additional, time-consuming tasks such as selling, billing, collecting and accounting. As with special-rate postal permits, be sure that advertising returns enough to make the additional work worthwhile, especially from the point of view of the person who has to do the work. Otherwise, the cost of publishing and mailing a club bulletin should be accepted as a normal and necessary administrative expense and be included in the club dues.
Some clubs publish glossy, type-set bulletins with screened photos and stylish graphics.
Other clubs maintain an office with a full-time administrative secretary who prepares the bulletin. But for the average club, style has to take second place to economy. The most important aspect of a good club bulletin is content. Inseparable from this prime concern is legibility. The bulletin does not need to be fancy, but it does need to be neat and easy to read.