Within 8 to 10 months of the US launch, we intend to expand our marketing efforts into major European countries with a concurrent push into the Asian market. Another sales channel we intend to aggressively pursue is the OEM market. We plan to offer our product to PC manufacturers and other qualified vendors. This business model has existed in the PC industry for many years and has also been accepted in the information appliance industry. For these reasons we feel confident that these qualified OEM partnerships will be lucrative.
Vertical markets offer huge potential for partnership and growth.
We see many e-commerce companies managing their customers' orders using information appliances. From large firms such as Microsoft, to firms with fewer than twenty employees, we see an embracing of this technology. Kaser intends to grow into this demand. MP3 is an audio compression algorithm that creates near CD quality sound files that are significantly smaller than standard CD music files. The possibilities are staggering.