Develop an awareness of key environmental factors, and the importance of reacting quickly to environmental changes. Provide a model for problem solving through the case study method. Evaluate Internet marketing. Aid you in becoming a better consumer by understanding how marketing works. The final exam is not comprehensive.
Students are responsible for all assigned readings and material covered in class lectures.
Work or other commitments, which are not discussed previously with me, are not excused absences as it is impossible to participate in class discussions when absent. Missing class without prior notice will guarantee losing points. Emergencies are a different matter and do not count as absences. An important part of a Marketing Manager's responsibilities is to understand thoroughly the present situation. This includes the environment in which the company competes, the company's strengths and weaknesses, and its external opportunities and threats.