Karen Benton, senior designer for King Louie International in Grandview, Mo., sees that people are demanding fashion-forward looks. We see a demand for more detail. Even though retail styles influence King Louie's offerings, the company tends to stay on the conservative side. We don't want to put something on the shelf that doesn't cycle through. Most of the company's T-shirts are designed to be unisex, but there are a few shirts in the women's line with a scoop neck and decorative collar.
Women seem to like that style.
King Louie's pique T-shirt for women is not a typical crew neck. It has a small binding around the collar and a shorter sleeve length. Our women's line has gotten the most attention of anything we have put out this year. With a reasonable price point, teams and sporting groups are a large part of the T-shirts' market. We try to offer more choices.