If you want the reader to read your story, you need to hook them with the lead. For those who are interested in improving their article writing, I would recommend two books printed by the Associated Press. The Associated Press Stylebook and Libel Manual is a manual with guidelines about how to use words. Because most major newspapers use the AP Stylebook, Front Sight is also using this manual as its standard. Style is not grammar.
Style is a way to add consistency to a publication through the standard use of words and figures.
An example is the listing for magazine names which reads, Capitalize the name but do not place it in quotes. Check the masthead if in doubt. Another illustration of style is whether to use ensure or insure. Webster's dictionary would indicate that insure means ensure and that either is acceptable. But the AP Stylebook has this to say about these two words.