Examples of interactivity include the viewer being able to send e-mail, order a product, leave a comment, sign a guestbook, search a site, join a discussion group, or search a database. In order for a web site to convey its message, the viewer has to stay around long enough to receive the message. That means that the site must load quickly onto the viewer's monitor, even if the viewer does not have the fastest computer or the fastest type of internet access available today. Our philosophy includes the principle that web sites must load quickly. We achieve this by tweaking graphics so that they are small in file size, and by not employing unnecessary features which take a long time to load.
Viewers tend to dislike sites that cause their systems to crash.
If you want Shockwave, we can do it as well as anyone, but we don't recommend it. On the other hand, small, quick loading animated gifs can be really cute, and are safe to use. We avoid the overuse of frames. Frames break up the monitor display into smaller parts, making the screen much more cluttered and difficult to see. Many people don't know how to print out a page with frames and their printer produces a blank sheet of paper.