Marketing your site. Collaboration between your two store fronts. This program is designed for managers, buyers and decision makers, as well as store personnel involved in or leading an e-commerce initiative. Audience Store managers, supervisors, health science supplies buyers, front-line staff. The Elements of Display Enhance merchandise presentation, awareness, and sales by creating eye-catching signs and displays.
Topics Review the basic elements and principles of design and display.
Explore ways to merchandise with limited funds. Analyze the use of color and light to emphasize product characteristics, promote visual awareness, and present merchandise effectively. Explore the role of signage in the college store. Build a simple display with your fellow participants. Audience Front-line staff or anyone interested in adding the elements of visual merchandising to their skill set.