In Pretoria meanwhile a trader in the agricultural market is looking at transferring a DOS-based auction system into one which will be on the internet. While not approaching the value involved in the sale of a ship, some of these deals are quite sizeable. All over South Africa some 350 account holders with WOZA broking have clicked their way to R20-million in JSE share transactions. Because most information and many services provided on the net have to be provided for free given that there is such a vast choice which can be accessed at no charge, there has been a great deal of attention focused on the role of internet advertising. Factors which determine the ad rates include site traffic and the desirability of the readership.
Some sites offer flat-rate pricing only.
Search engine Ananzi uses flat-rate pricing, displaying ads when the search page comes up and when the results of the search are shown. WOZA started with flat rates but we have moved in recent weeks away from standard rates irrespective of where the ad is displayed, to creating individual markets on each page. This allows advertisers to place their advert on the page which most suits them. We are now in the process of establishing the market prices for most of our pages, but have already created a market for the front page which is sold to the highest bidder on an agreed contractual basis. The idea is to establish ad rates on every page depending on market demand.