I've been talking about this with lots of people. Subjectively, everyone agrees that 80 percent of the content on the web originates from a Mac or a network of Macs. He actually runs his operation on a network of 20 Macintoshes. His server is an SGI, but all the words and pictures on his home page are authored on Macintoshes. This is a very common picture.
Software can smoothe out the connection.
Eliminate the differences between Macs and Unix. We already know how to streamline workflow for organizations producing printed publications. Quark XPress taught us how to do that. I've helped dozens of people debug newsroom scripts that wander around a Mac local area net, picking up copy from editorial people and flowing it thru XPress. At deadline, a script runs.