This three volume set covers 600 popular American brands, which have been popular since 1950. Provides detailed background, history and current status accompanied by photographs and logos for each item. Encyclopedia of Major Marketing Campaigns Birnbaum Ref Reserve HF5387. Describes major marketing campaigns, both current and historical. Will help define what the company is currently doing.
Table of contents is alphabetical by company and then campaign.
General index in rear of volume. This multi-volume, ongoing set, describes company histories in detail. Entries include company goals, marketing strategies and a bibliography. Check the index in the most recent volume to identify which volumes contain your company. As company information changes, updated articles are added.