An examination of listening behavior and its place in the communication process. The major interactive and perceptual processes involved in the reception of aural data are studied. Tests and exercises are presented to enable students to understand and improve their own listening skills. A study of the pervasiveness of persuasive communication in today's world. Theories of persuasion are introduced and used to evaluate contemporary persuasive messages as well as to create persuasive messages.
Special emphasis is placed on audience analysis and media techniques.
A study of the theories of interpersonal communication. Experiences in the development of communication, anxiety awareness, verbal confrontation, reinforcement and interpersonal trust are included. An analysis of the fundamental forms of nonverbal communication. Attention is given to the use of the body in conscious and unconscious gestures, proxemics, kinesics, and axis, and the effect of these on the environment and culture of the individual. A survey of famous American orators and issues.