Sidelines include candles, chimes, incense, jewelry, fountains, art, crystals, statuary, lotions and music and videos. They are tools for personal growth and spiritual development. In addition, Hurwitz has three iMac computers for public use for a fee. Author events and workshops keep alternative stores in the public eye and provide a constant steam of customer traffic. We have 20 to 40 authors in a month, everyone from Deepak Chopra, Andrew Weil, Marianne Williamson and Julia Cameron to lesser-known authors.
Transitions charges a fee for workshops that includes a copy of the author's book.
Members of the store's book club receive a discount on the workshops and events. Bodhi Tree, perhaps the oldest alternative spirituality store in existence at 30 years of age, also keeps things humming. There is something going on all the time. Our book club has 2,000 members, and we distribute 3,000 mailing pieces a month. We host lots of author events and art shows.