Sample topics include humane trapping, socializing feral kittens, and medical issues. Ask experienced caregivers to lead the classes and provide them with space. Advertise by telephone tree, flyers in local veterinary offices, and free announcements in newspaper calendar sections. Save staff time by setting up a voicemail line to answer frequently asked questions. Topics could include guidelines for your program, instructions on how to use a humane trap, and what to do if you find kittens.
Voicemail is relatively inexpensive and there are even free voicemail providers.
If you can't return calls the same day, be sure to let people know in your outgoing message. Create fact sheets on various aspects of feral cat care. Send them out and post them on your website. Instead of writing your own, you may also be able to get permission to use another organization's fact sheets. Share any educational materials you develop with veterinarians in the community.