They are responsible for all aspects of an organization's web presence, including web content development, technical operations, and business management. Web Graphic Designers are masters of the visual arts and create the images and designs that capture and keep visitors' interest. They present aesthetically enticing designs with minimal visitor hardware and plug-in requirements. Web Developers are proficient at creating web site interactivity. They use database tools and custom applications to prepare the site for dynamic presentation of content to the visitor.
Web Administrators are responsible for the hardware and software supporting Internet communication.
These technology professionals possess a strong understanding of servers, routers, security, network management, and systems maintenance. Internet Security Specialists build and maintain data and communication structures providing for security of data, including databases, web sites, files, and E-commerce transactions. Web Marketers develop and execute web marketing and e-commerce strategies and operations. Web Marketers understand customer and organizational needs and define the goals and objectives for the site. In additional to WOW's six professional certifications, WOW offers the Certified Apprentice Webmaster certification for students.