E-Mail can be an adjunct to any media to quickly reinforce a message, product announcement, seminar date or trade show. E-Mail is extremely cost effective on a cost per contact basis for customer acquisition. Overall responses may be higher as only relevant materials will be sent which assures a more receptive audience to the offer. There are no production, paper or postage costs only the cost of the E-Mail server companies. Subscribers choose to receive E-Mail solicitation through an option question given upon subscribing.
Subscribers are also aware of the source of their name and are always given a choice to opt-out.
This addresses the privacy issue directly and again assures a responsive audience. As an interactive medium, E-Mail establishes a dialogue with new and present customers. Repeated messages can create an effective brand awareness or a continued response from and conversation with the customer. E-Mail is also a trackable medium as you can direct responders to answer through many types of response vehicles. Undeliverables are quickly identified and an effort is made to correct them and resend.