Aside from the sheer number of shots, however, a central challenge in the overall design was deciding how best to utilize the Discovery Kids logo, which depicts a tilting blue and green globe orbited by a smaller red planet. Diecks immediately realized the logo's interactive potential. With its warm green and blue color pattern, the new Discovery Kids globe adds a vibrant look to the redesign while reinforcing the international flavor of the Discovery Kids personality. Diecks maximized the sweeping sense of space implied by the globe by using a wide-angle lens and motion control camera, which enabled him to focus closely on one actor while maintaining clear views of three or four carefully positioned others in the background. In addition to the actors, Diecks shot elephants, kangaroos, camels, snakes and alligators against greenscreen, then composited them into many sequences.
Some pieces feature the animals with globe imagery composited directly onto their skin.
The 2D globe imagery was eventually composited, together with the 3D logo, into the background of the live action, resulting in a smooth blending of 2D, 3D and live action. Though a massive undertaking, the Discovery Kids redesign is a towering achievement for The Diecks Group. In so doing, they have also created an environment in which the lambs can lie down with the lions, and Discovery Kids can go right to the top. Click to view all Motion Graphics jobs in detail or list form. Click to find a job or submit a job .