Keep the text simple for readability. To see your chosen font, visitors must have it available on their computer, so stick with basic fonts that come with most operating systems. Use fancy fonts for titles by creating graphics. Photographs can be an integral part of Internet sales, but don t include many full-sized photos on one page. They are very large files that slow down load time.
Visitors click on the thumbnail to see the full-sized photo.
On each page, put your pertinent information at the top. Let your visitor know what is on that particular page. Use tables to create blocks of information. Tables can have a border, framing the information they contain, or no border, so your visitor doesn t even know they re there. Keep pages short.