Decide how you will respond to student inquiries, both the serious ones and the junk e-mails that you will most certainly receive. Do not attempt an Internet marketing plan if you do not have the resources to support it. Submit your URL to search engines and directories. Once your web site is up and running and your policies are in place, you can start marketing. There are several free ways to get the word out about your programs on the Internet.
Web surfers can then search the catalogs by keywords to find lists of web sites on specific topics.
Once you submit your URL to a search engine it is important to check on it. Hundreds of new web sites are added to the Internet each day, so it can take several weeks for your web site to be listed. Once it is listed, it can be bumped off by newer sites. Exchange links with other programs and directories. You can also request that your web site be listed in commercial online directories.