In marketing we research and publish on customer and patient satisfaction, but we seldom talk about student satisfaction. Student satisfaction with teaching and the educational experience is no doubt related to how they rate us on teaching evaluations. But as teachers and marketers we should look at it from a broader perspective. One effective means is through technology.
Technology can facilitate student satisfaction in many ways.
Probably the most popular approach today is through the integration of multi-media software programs such as Powerpoint to enhance presentations. Another equally important approach, however, is by using the Internet to provide information to students. This enabled students to obtain information ahead of time to determine if they wanted to take my course. After being in the course it enabled them to check assignments and to download and print visuals ahead of time. Having visuals means that they spend less time taking notes and more time listening.