Examines the impact of cost and cost allocation on performance and evaluation. Analyzes role of marketing function in management of an organization and in effective decision making. Illustrates the impact of marketing strategy on business processes such as new product development, distribution, and customer retention. Focuses on statistical analysis that derives patterns in complex data and estimates parameters key to successful management. Teaches students to make comparisons and draw managerial conclusions in uncertain environments.
Students learn to identify potential means of improvement through modeling and forecasting.
Introduces operations strategy and the role of technology in operations as it pertains to productivity, efficiency, and effectiveness. Focuses on the design and development of products and services with an emphasis on operations and process engineering. Focuses on measurement and management of value in a global financial environment. Focuses on the creation of corporate financial value in an international market. Emphasizes development of conceptual tools for understanding and analyzing organizational behavior.