If you have company affiliates in the city where you'll be exhibiting, use them to save money on accessible storage costs. We use it to store excess coffee and other products. Avoid exhibit clutter. Adams suggests disposing of any exhibit materials that will never see the light of another exhibit hall. Michele Field, marketing project coordinator, ELT, takes a trip to her exhibit storage facility every four to six months for a graphics review.
Space is money, and taking up space with worthless materials is a waste.
If you have an exhibit house you're comfortable with, contract with them for a period of at least two years, advises Walls. When seeking a new exhibit house or reworking a contract with your current vendor, work in money-saving clauses. Negotiate for free storage with a new exhibit house, says Adams. You may be able to get a few months for free. In actuality, it rarely takes that long.