That gave us a compelling political, legal and moral case that none could ignore. We do want to be a major player in the wine industry, and are actively reviewing our strategy. The company is owned by a family, there are no financial partners to answer to and the board and the company's intention is to hand the stock to the next generation. This winery consolidation talk seems to have wholesalers nervous. Some were scrambling this week for new Aussie brands, now that Southcorp merged with Rosemount .
Wholesalers continue to consolidate too.
And that ultimately gave us a means to force a change in commercial standards. Today, most of the important sellers of wine or other alcoholic beverages online are in compliance with state and national laws. And it is almost unthinkable that an unlawful player can grow into a big-time player anytime soon. It was a long battle. It was a tough battle.