This growth has resulted in many changes in the sports industry such as acquiring a more sophisticated image and drawing the interest of more diverse kinds of people, especially to watch games at stadiums and arenas. In the United States, more money is being spent on stadiums and arenas to improve facilities in order to meet the changing needs of the spectators. One particular area that has seen a dramatic change over the past few of years has been the foodservice. However, the foodservice at Australian stadiums, unless one is in a corporate box, is still very limited offering food such as hot chips and meat pies. This paper analyses the food services at stadiums and arenas in the USA and argues that currently the foodservice at Australian stadiums is unsatisfactory, and by offering a wider variety of food not only will customer needs be met, but stadium owners and caterers also have an opportunity to increase revenue.
Sports offers a number of products, both tangible and intangible.
Probably the most important intangible product that is offered at a sporting event is the experience. The importance of this environment has become evident in the increase in expenditure on the improvement of stadiums and arenas. Sporting events are drawing spectators different to that of ten years ago. One of the major differences is that today, spectators have on average more money to spend. Another change in attendance has been the increase in female spectators.