Develop and reward excellence in teaching. Deliver stimulating curricula that provide the skills necessary for a successful career and establish a basis for life-long learning. Develop professional values and culture. Develop career opportunities for students. We further the understanding of the role of accounting in business and society by engaging in the scholarship of discovery, application of knowledge, and instructional development.
Strategies Develop and reward excellence in research and instructional development.
Provide the environment necessary to produce high quality intellectual contributions. Perform quality basic and applied research and instructional development as evidenced by the presentation and publication of results. We interact with the accounting profession, the business and academic communities, and the community at large by fulfilling the responsibilities that flow from membership in those communities, as well as actively participating and assuming leadership roles. Strategies Participate actively in business and professional organizations and activities. Participate actively in academic organizations.