President Mitt Romney is trying to raise money for colorful decorations outside Olympic venues during the 2002 Winter Games. Under the current budget, Games venues will have a rather Spartan appearance. Fences and building faces will be largely devoid of trimming. Since Romney took over at SLOC, he has been soliciting private donations. Specifically, SLOC is looking to fill the void left by United Parcel Service, a top worldwide Olympic sponsor that opted not to renew its association with the Games.
Sponsorships also are available in investment banking and in food services and manufacturing.
Those sponsorships would put the finishing touches on a marketing campaign that was pummeled and left for dead in the wake of the Salt Lake City bid scandal. The Associated Press. All rights reserved. The information contained in the AP News report may not be published, broadcast, rewritten or redistributed without the prior written authority of The Associated Press.