Develops ability to design research. Design of research strategy, data collection, use of multivariate statistics, and computer analysis. Elements of research common to all business-research areas. Ph.D. students only. Traces economic, social, and political history of marketing legislation.
Students write proposal for a research project to help shape future policy formulation.
PhD standing or MGT 6590 or instructor's consent. Ph.D. students only. Initially considers structure of a data set by means of exploratory factor analysis. Expands treatment of this structure using confirmatory factor analysis as a means of assessing measurement models. Moves to analysis of structural equations that express relationships among constructs.