There's an old saying that every picture tells a story. In radio, you might say, every good story paints a picture, taking the listener to the scene.
Sound principles are a matter of uncommon sense.
They heighten your senses of smell, taste, touch, and hearing. A news director once told me that you cannot possibly cover it all in 35 seconds, the average length of our CBS Radio pieces. Think about what your listener can't see. Look for details that add color to your reporting. Peter King uses the examples above to demonstrate various techniques that give broadcast news stories more color.