PWS - Social Marketing Social Marketing Social ma rketers utilize commercial marketing techniques to promote healthy behaviors and social justice issues to Western's campus. Social marketing can include publicity for services and events. Advertising can have a conscience. The product needs to be simple, short, and understandable, to be effective.
Social marketing uses the words and images of the target group to convey the main message.
Takes on one issue at a time. Requires saturation of the community with the message. There is a difference between social marketing and social norms marketing for behavior change.