It is courteous sales personnel. It is a localized user manual or service manual. It is ready access to a service facility. It is knowledgeable, cost-effective maintenance, repair, or replacement. Service is location.
Service is dealer support.
Service varies by the product type, the quality of the product, the price of the product, and the distribution channel employed. On the other hand, the characteristics of consumer durables and some consumables demand that service be available. For such products, service is a feature expected by the consumer. In fact, foreign buyers of industrial goods typically place service at the forefront of the criteria they evaluate when making a purchase decision. All foreign markets are sophisticated, and each has its own expectations of suppliers and vendors.