ISSN 0113-6895 Marketing Bulletin Welcome. Established in 1990, the Marketing Bulletin is a refereed journal that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research. All articles are blind reviewed.
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This site provides access to the full text of all of the articles published in the Marketing Bulletin to date. New papers are published on acceptance. Volumes 1 through 10 are also available in print form, for a modest fee. In the left-hand screen, you will find buttons that will enable you to access the List of Contents or Author Index . The site is constantly being updated, and your comments and suggestions are most welcome.