Specific problems require specific solutions.
This first afternoon is dedicated to reviewing research and thinking creatively about the implications of what we have learned about your brand experience. Afterwards, we will enjoy a good meal and preview the work of the next day. The following morning, we will review these potential program ideas with you and refine, discard or add to the list. Towards the end of the morning, each group will share their thinking, and we will end our time with a celebratory luncheon and be on our way. Within 48 hours, you will receive a complete record of The Summit, including the Customer Creation and Retention Model, the Contact Zone Inventory and Assessment, the complete set of notes and ideas from the first day's discussion, and the scenario presentations from day two.