For example, if the ad was in color or in a special layout position, you would add the appropriate color or position premium. Minimum size one column inch for all display advertising unless otherwise stated. Miscellaneous Advertising Rates apply to all display advertising categories not listed in the rate cards and to certain display advertisements ordered outside the banner or section. Classified advertisements are charged on a line count basis, and not any other standard of measurement. Each line of 5-pt.
White space is charged on a line count basis when ordered.
Classified Guide and Directory advertisements are charged on a line count basis, and not any other standard of measurement. Each line of 6-pt. White space is charged on a line count basis when ordered. There is a 4-line minimum for single column classified, guide and directory advertising unless otherwise indicated. To calculate the cost of a classified advertisement, multiply the number of lines by the applicable rate for the category of advertising.