New issues are part and parcel of the new media. Concerned people in newsrooms everywhere should be addressing the idea of establishing an ethics protocol at their operation. Mistakes are made and negative public perceptions are formed when there is no structure in place for heading off ethical problems or efficiently correcting such problems. A rant and Anderson also suggest that publishers should agree to some uniform method for alerting online audiences to mistakes in stories. Currently, readers navigating news sites are required to hunt around for varied correctives and clarifications.
Some sites run no corrections at all.
T he researchers suggest that the American Newspaper Publishers Association recommend the adoption of a clearly marked hyperlink placed, for instance, in the top-left hand corner of the home page near the masthead of every Web news site. In addition, it would be expected that each correction would be clearly labeled in any archival edition of each story. The establishment of active news operation ethics protocols specific to online newsgathering and Web publishing. The clear and consistent placement of corrections and clarifications. The labeling of product placements when used on the same page as corresponding editorial material.