Electronic commerce is with us whether we like it or not. Cars, travel, clothing and food are being sold through the Internet. This course will examine how to market items electronically. It is said that the contemporary employee competes with other employees all over the world. The economy is global and it is necessary to understand other parts of the world and how business is implemented.
Students create marketing plans to market products to other countries.
MKM-335 Marketing Strategy 3 credits This capstone course pulls together materials learned in previous courses. Students grapple with and succeed in analyzing graduate level case studies. Group work is essential.