Each site also features applications unique to that show. On Phantom's site, the Phantom Notes feature allows visitors to send notes to their friends, just like the mysterious missives in the musical. Every site also contains a complete study guide, providing a valuable educational component for students and teachers planning to attend the productions. The ultimate goal, of course, is to sell more tickets to the shows, and the sites have been extraordinarily successful. Throughout each site, users can access a powerful commerce system for purchasing tickets to any performance in the many tours running for each show throughout the world.
Users can select the theater, seating section, show date and time, etc.
He also says they have had great success in making special ticket offers for certain performances through the sites. In fact, when the sites were launched, full-page ads were run in daily newspapers in cities across the country where the shows were running touting the sites themselves. The terrific success of these web sites in terms of visitors and ticket sales is testimony to the popularity of the shows themselves, since Cameron Mackintosh has chosen not to engage in many of the advertising vehicles traditionally used by Web marketers. They have also chosen not to do any banner advertising or sponsorships on related entertainment sites due to budget limitations. This limits the amount of advertising we can do for a given show, and most of our ad dollars go primarily directly to ticket sales.