Wrapping it all up Americans always want a healthy, portable way to eat. That's why salad bars caught on in the '80s. They're becoming an industry unto themselves. In the past 18 months, whole new chains have sprouted up with names like Daily Wrap, Big City Wraps, Todo Wraps, Rocket Wraps, and California Wrap.
Wraps owe much to the Mexican-food craze, which made tortillas the new white bread.
There's one big difference, though, between a burrito and a wrap. A burrito sells for a buck or two. Like salads, wraps aren't always as healthy as they seem. Inc. All rights reserved.