Please make minimal use of bold, italics, and other forms of emphasis. Please do not use all caps for emphasis, because it looks like you are shouting. Also, please make minimal use of exclamation points. C.S. Lewis once said that these kinds of devices are a symptom of weak writing. If you find yourself using them often, you might want to try re-writing the sentence.
Subheads help people move through the content of an article.
Given our short format, three or four subheads per article is sufficient. Please do not begin your article with a subhead. Reserve these for dividing your main thesis into manageable units of thought. Please do provide links to external documents. In fact, we prefer that you not cite a statistic or fact without a hyperlink.