Few universities can afford to reach students on a daily basis. Some are testing free commercial Web sites or portals provided by outsiders. Each lures students with campus information such as event calendars, class updates or even campus e-mail services. The companies profit from ads and student e-commerce. This helps us communicate better with students.
Students use our site as a study supplement.
But it's not just twenty-something college grads who are cashing in on the collegiate Internet crowd. So are some veteran CEOs. Never mind that Thomas never attended college and, for that matter, doesn't know how to go online without help. It could be a bigger idea than Wendy's. It's cheaper than constantly buying new software.