Introduction to survey research methods, experimental design, and use of computers for analysis of data. Presentation of data in journalistic forms and social science reports. Not for graduate credit. Conceptual synthesis and practical application of business, research, media and creative principles used in the formulation of persuasive messages. New developments in advertising and integrated marketing communications.
Topics change each term.
Students should check specific topic and any special requirements and prerequisites before enrolling. 411-3 Public Policy Reporting. Continued development of reporting skills with emphasis on the reporting of public policy issues and on use of statistics, the analysis of computerized data bases, and advanced techniques for the investigation of complex stories. 413-3 Advanced Photojournalism. Emphases in-depth photojournalistic reporting.