In traditional GUI design the programmer controls the navigation interface. Flexibility is key. Put your logo on every page linked to your home page. Design pages their work on small screens and self-optimize for different display devices. Response Times Usability studies have shown that fast response times are the most important design criterion for Web pages.
Speed is paramount.
Use meaningful ALT text Simplify complex tables as they display slower. Style Sheets Use them to separate presentation and content. Just say no. Good-looking clean design equals credibility. Simplicity is the goal of page design.