This complex database was designed to carefully narrow down product choices based upon customer chosen product requirements. Imagesmith collaborated closely with Selectica and HP to design the user interface of this application. User profiles, system requirements and a thorough understanding of the typical selection process a user undergoes were each important aspects in this project. Extensive usability testing with selected users was employed to test and validate design decisions throughout this project. Imagesmith's experience developing B2C applications that reach a broad span of Internet users is extensive.
Usability testing helps ensure that each application truly does serve the user.
The resulting application for HP is a question and answer tool that enables users to research and purchase products from the Printing and Digital Imaging family. The application delivers an empowering and informative experience, enabling customers to get the information they need quickly and easily.