Test, test, and test some more . Don t assume that all users will have your type of Internet connection, browser, or computer system. Colors and page designs appear differently in different browsers and monitors. Keep the graphics slim and fast . Bloated, slow-downloading graphics are consistently the worst design problem on law firm sites.
Skilled designers know how to make graphics that look good but download quickly.
Create many good links to your site . It is extremely beneficial to have owners of other sites that prospective clients might visit build links to your site. Each link is an implied endorsement of you and your law firm. Links from trade associations or consumer groups are particularly valuable. Many search engines give higher rankings to sites with many links to them.