Two years ago, Boca Raton-based Retcom Technologies wanted to help you grocery shop. Chief Executive and President Martin Sloane is hoping the change in strategy will help his small company find a new market. Retcom produces hand-held scanners that shoppers can carry around with them as they wander the aisles. Originally Sloane targeted them for grocery store chains. The In-Aisle Genie looks a bit like a Palm Pilot digital assistant.
Shoppers can scan products for information or for special discounts.
Sloane thinks it's perfect for big-ticket stores, where customers wander around but often have trouble finding a sales clerk when they want to ask a question. If we can give them, in the palm of their hand, the various ways a product can come, and they don't have to wait for a salesman, you can increase sales. Stephen Pounds writes about technology. All rights reserved. By using Palm Beach Interactive, you accept the terms of our visitor agreement .