I have to conclude by offering one example. Today, we have a booming industry in water tap filters and delivered mineral water. Because our water supplies are degrading, they are in environmental stress. We need sensors built into the household tap. They instantly show us the particulates, the arsenic, the heavy metals, the PCBs, the E. coli count.
Water taps are network peripherals.
They are a mass market. Don't sell these devices to nervous health freaks. Sell improved awareness. Empowering the user to see her quality of life. Because our commercial rivals in Silicon Valley don't dare to reveal what's down in their wells.