This President Bush has been far more aggressive and visionary than his father. No sooner were the new President's first 100 days over than he proposed an ambitious missile defense plan, a fundamental change in Social Security, and a shift in energy strategy from conservation to production. But what men find appealing about him involves more than style or sports. They like his policies. In selling his tax cut, Bush associated himself with two leaders who were especially popular with men.
Women are evenly divided on that idea.
What Bush's policies have in common and what appeals to men is their element of risk taking and competition. Let people spend their money instead of giving it to the government. Let private schools compete with public schools. Let private investments compete with Social Security. And those are what Bush wants government to be all about.