Furthermore, strategic management certifies that the other functions listed below work together, in parallel with the overall strategy. It is critical that the science communications process have hard-wired mechanisms to find out information. The process cannot survive without the ability to uncover new research that has potential communications value to some audience outside the peer community. Therefore the science communications process must proactively seek information to communicate. It follows, therefore, that the process must be extremely well-connected, and in fact organic to the research.
Science research is the ore from which communications products are smelted and forged.
Without reliable access to these raw materials, and strong mechanisms to seek out new raw materials, the process will not work. Information Development Development of information for communication is a third critical component of the science communications process. Information must be prepared and packaged in order to be of optimal use to the intended audience. Information intended for a variety of audiences may indeed need to be developed in different ways, at different levels of science literacy, etc. This implies, therefore, that there ideally be considerable customer input, representation, and understanding ab initio , before the development of a product is undertaken.