It argues strongly for openness and disclosure. A chapter largely dedicated to personal anecdotes. A unit where people live, work, play, interact. But they all tend to have unspoken rules. Business has discovered it, and so has grandma.
Some people remain hostile to the online world.
Most successful will be those who can design innovations to keep the company competitive. Think of the social repercussions. Also, people who can market themselves. Check out NetDay , Schoolwire , and the Monmouth County School District . The Net can't solve family problems any more than TV can.