Rachel's Web Page Rachel's Gendered Technoculture Page HI, my name is Rachel. The class is about the roles of technology and their relationship to gender issues. The computer is what most people think of when they hear technology, however technology ranges from a variety of things. Technology is anything.
Technology can be the basic wheel, a light bulb or the clock, which are all now taken for granted.
Commercials aimed at boys are known to be technical, fast paced and action packed. Most advertisements show women as the weaker of the two sexes. They are usually shown as sex objects and portray impossible body types that are supposedly emotionally and physically inferior to men. Women are shown to be submissive and are servants to their husband or significant other. Overall women are then expected to weigh nothing, to be beautiful, and to be weak and inferior to men.