Which means that if you're marketing your dental practice primarily to males, you may be missing three-fourths of your audience. In general, men make decisions based on logical, linear thinking. They want the facts and nothing but the facts. In contrast, women put a lot more emphasis on feelings and emotions. They want to know that the experience of coming to you for their dental needs will be a pleasant and rewarding one.
Women are in a hurry.
Today's women lead multiple roles, including wife, mother and businessperson. To reach busy women, your marketing materials should be straightforward and to the point, yet provide a sense of relaxation, simplicity and personal care. Women are more relationship-oriented than men. Instead, they want to know that your receptionist will greet them warmly and by name, that you will treat their children with kid glove care and that you will take the time to make them feel relaxed and at ease in the dentist's chair. Women value harmony and visual design.