GM updates press releases during auto shows so reporters can stop by and get the latest information. At the Geneva, Switzerland, auto show on Feb. 27-28, the program will be available in multiple languages. Future plans include adding interactivity so that participants can also use the system to beam requests for specific additional information via e-mail. Wylie says he also envisions tying a similar system up with the employee intranet portal to help GM workers stay informed. The only limitation is the number of people using handhelds, which is increasing dramatically.
Trade shows only hint at the potential here.
You're at Disney World. You select the rides that you and your family want to try and which shows you'd like to see. Your Palm can query the wait time for the different rides. Or the park could beam you back a reservation for each event and ride, spaced out to prevent the need to rush. Heck, you might be tempted to snap a picture on a Palm digital camera.