Multidimensinal marketing functions common to complex recreation, park, and tourism organizations. Strategic planning in marketing and its use by recreation, parks, and tourism. Emphasis on planning and impact to area. Travel as learning, historic sites and events as attractions and destinations. Critical issues and concerns that influence provision of recreation, parks, and tourism.
Specific issues reflect students' areas of concentration.
Examine specific recreational problems associated with coastal zone management within the framework of coastal resources. Survey of public-private issues, planning concerns, and user conflicts common in the coastal zone. Components, history, practice, and current issues of nature based tourism. Principles and problems for natural resources and host populations. Rural tourism, economic impacts, tourism life cycle, and case studies.