Some people see business entirely as competition.
They think doing business is waging war and assume they can't win unless somebody else loses. But business is both co-operation and competition. Once you do, you can much more easily spot both the competitive and cooperative aspects of what's going on. A branch of applied mathematics that provides a systematic way to develop strategies when one person's fortune depends on what other people do. Game theory began fifty years ago, with the publication of the book Theory of Games and Economic Behavior by mathematical genius John von Neumann and economist Oskar Morgenstern.