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To subscribe, E-mail the words . . Or, at least if the activist leaders claimed that a victory was truly a possibility, I believed them. This, as it turns out, is a wrong assumption. While studying recent campaigns on bovine growth hormone and pesticides, I've learned that many groups approach campaigns more as one would approach a hobby or game than with the honesty and intensity one would expect. To develop and initiate a grass-roots campaign with the expectation to lose is a gross abuse of the public's trust, time and energy.