In medium bowl, stir together crumbs, cocoa and powdered sugar. Stir in melted butter. Press mixture onto bottom and side of prepared pan. In bowl, beat cream cheese and sugar. Arrange fruit on cream cheese mixture, working from outside toward center until surface is covered.
Spoon preserves over fruit.
Refrigerate 1 to 2 hours before serving. Cut into wedges. 8 to 10 servings. JMHershey's is a registered trademark of Hershey Foods Corporation. Recipe may be reprinted courtesy of the Hershey Kitchens.