Attention is given to small business appraisal and opportunities. Emphasis will be placed on factors that contribute to a successful business operation. Explores the concept of marketing and how it relates to the everyday operation of a small business. Specific marketing concepts studied include planning, forecasting, segmentation, product strategy, product mix, pricing strategy, distribution and promotion styles. Other marketing concepts studied include global marketing, ethics and society needs.
Special attention is given to the successful completion of the steps of a sale.
Included are applications to budgeting, marketing potentials, forecasting, layout, staffing, work flow, scheduling and general business applications. Ecommerce is also explored. 145-106 Successful Small Business Techniques 2 credits Developing and refining the marketing and promotion plans for a small business. 145-107 Leadership Techniques 2 credits Applied applications of leadership and supervision techniques are studied using case problems. Emphasis is placed on problem solving, goal setting, teamwork and personal interrelationships.