Make your bulletins short and snappy, start out bi-monthly, and always put links to other content on your Web site. Search Engines Register your Web site content with search engines and directories. Millions of Web surfers use these sites as starting points by using content keywords or by browsing. You can't afford to be left out. Web Relations Build relationships with online editors at Web portals that cover your issues and offer them content.
Web portals cover a range of issues with features, articles, directories and search engines.
Track usage patterns of your Web site content. Talk to your Internet provider to obtain the usage statistics for your Web site, and perform a quarterly review to identify the popular content. Adopt a cross-medium approach to your Internet content. These suggestions will help you get back to basics, focus on content, and take the anxiety out of Internet mania.