Users receive an entry for registering the player and sending it to five friends.
If the five friends register they receive an additional 10 entries. For each friend who does the same, the original sender receives another twenty entries. This progressive marketing approach is becoming a hot concept in internet marketing circles. If something of high value is provided to consumers in exchange for a minimal effort on their part, the participation and word of mouth spread rapidly and exponentially. In our case, if five of our customers forward the player to five of their friends, they can win big.