Some businesses believe that the social responsibility agenda has nothing to do with good business.
It doesn't take an MBA to take the point. The fact is that the business environment has never been changing so rapidly - with senior management struggling to keep apace of the many influences that can affect their firm's success. Increasingly customers, shareholders, local communities and key opinion formers are asking questions about a business's impact on society. It will be launched by Sir Peter Davis, CEO of Sainsburys and Chairman of Business in the Community, and Bill Cockburn, Group Managing Director of BT UK as a symbol of serious business commitment now to the issues with which it deals. The good news is that not only can a socially responsible company be profitable - it isn't really socially responsible unless it is.