You put money in to make money. People think if they like a product, they'll put it out there and everybody will like it. That's not the case. Unze said the Catch 22 in defining a market niche is making it big enough. He said many people make it so narrow they won't have a market.
Small manufacturing is another good niche.
Examples are silkscreening, furniture, food and jewelry. Meta Hirschel, front, teaches yoga to Peter Terry at her new school, Yoga Now. Hirschel says she decided to go into business for herself because corporate life, with long desk hours, took a toll on her body. The key to small retail is tying service to the product, Unze said. Offer service, and you have a chance.