This course covers the Constitution as an instrument of government and the powers and limitations of the executive, legislative, and judicial branches of the federal government. The principles course is built on the role of the manager as one who is constantly conscious of how best to get results, which satisfy customer expectations in a global business environment. This course examines what it takes to create and lead an organization, which is driven to achieve high levels of quality in meeting customer demands. The history of the quality movement, various quality models such as TQM, and the management of quality are some of the topics covered in the course. This course examines business decisions and the roles businesses play in society from ethical, legal, psychological, and social perspectives.
Special emphasis is placed on the ethical dilemmas faced by middle managers.
This course provides students with an introduction to the role of marketing and the principles and problems involved in developing the marketing concept as applied to business and non-profit organizations. Topics covered include marketing functions, terminology, product development, and channels of distribution, market segmentation, pricing policies, product life cycle, and promotional activities. This is an introductory course in research design and methodology. Topics include research design, questionnaire construction, data collection, analysis, sampling, and report generation. Both qualitative and quantitative methods are explored.