In order to communicate well, you have to translate ideas into words that can be easily understood by the reader. Don't write in such a way that your reader has to work hard to understand the communication. Passive vs active The use of passive, rather than active voice, is a means writers have of distancing themselves from their research and giving the appearance of objective and impersonal voice. But it does not necessarily mean passive is objectivity. However, she advises that the writer should never lose the formal edge of clarity by using passive voice.
Writing is a way to go about thinking.
Therefore, you need a good model. Think in the scientific method, Schoenfelt suggested. Develop a relevant research question. Design a study protocol. Search for sources to fund the study.