Make it easy to explore your site, yet always have access to home and featured pages readily available. Navigation tool bars and other linking icons and graphics should always have text alternatives. A successful website actively involves the visitor in meaningful interactive activities. This also gives the customer a sense of participation and allows them to be part of the process. The great appeal of the Internet over most types of media is this unique interactive feature.
Successful websites use community effectively.
Be a responsible Net citizen. Understand the total community of your Web site. It goes beyond the traditional customer relationship of advertising. Carve out a lead role in that community. Provide Tools and Tips Provide your customers with strategies, success models, tips and techniques.