Celebrity appearances were becoming more frequent. LA Law s Corbin Bernsen, Cheers George Wendt and chat-show host Jay Leno appeared in The Trip. Bette Midler was injured in The Understudy. And baseball legend Keith Hernandez was superbly self-effacing in The Boyfriend. By now viewers had built up a real infinity with Jerry, George, Elaine, and Kramer.
Story is the foundation of all entertainment.
And people really have to care about the characters. Forget about care. They have to love the characters. The theory was that people would gather around the water-cooler at work on a Friday morning to discuss the previous night s happenings in Jerry s world. And in 1996, the influential US TV Guide hailed Seinfeld as the best sitcom of all time - proof of the incredible universal appeal of the show, and testament to the genius of Jerry Seinfeld.