HTML pages consist of a head and a body portion. In this example, there's one item in the head, and that's the title. The title tags indicate what will be displayed in the title bar of the Web browser. Everything that shows up on the Web page itself is found in the body of the HTML document. Any text in an HTML document that doesn't have specific HTML tags bracketing it will be displayed by the Web browser as body copy.
Web browsers can display files in the .gif and jpeg file formats.
I created the sample logo using the Windows Paintbrush program, then converted the .bmp file to .gif format with a graphics conversion program. This statement is one that does not use beginning and ending tags - it's all one statement. If it were in another directory, I would need to enter the file's full path name. This tag tells the Web browser that it has reached the end of a paragraph. You can use carriage returns and blank lines when writing your HTML code to make it easier to read and understand, but Web browsers will ignore them.