And those little steps do add up. Stay in touch with your customer base, offer promotions, build your credibility, clout, and brand recognition, display your industry expertise, and just keep inviting people back to your online storefront. Moreover, create a sense of community. Opt-in email should be a natural, integrated extension of your overall website design. Offer special promotions, free items, and limited-time offers.
Search engines are one of the principle means by which online shoppers find online storefronts.
If your not maximizing your search visibility with page optimization and sound registration technique, then you're compromising an effective, cost-efficient method of driving traffic to your site.