An introductory course in the arts and media forms, with a special emphasis on the effects of media as a symbol-making process in radio, television, film and the press.
Visual literacy is added to literary skill for an expanded overview of the communication process.
An examination of the individual's definition of himself versus the impact of Mass media. This course concentrates on an appraisal of Mass Media as a total phenomenon, the communication techniques used and their pervading influence on the way we live. Special attention is given to conflicts in American values, conformity and individualism, the language of advertising, violence in the media and significant shifts in the political use of Media. CS 228 - Electronic Media Management Insights are presented into the management, marketing and creative functions that take place in various forms of electronic and other media. Historical and contemporary problems are discussed to analyze the cause and effects of management and creative decision-making with regard to programming, talent, advertising, media regulation, and various technologies.