You have to discipline yourself, pull back and not use everything you've got. My typical customer is secure in her style and is willing to pay for something that will be a basic element in her wardrobe. Also, some of my chemises are very understated and they act almost, for a young girl, as a little dress. So if you buy a chemise, you'd put a black sweater over it and it doubles. The value is there for the money.
Silk is really strong.
If you take care of it properly, it'll last for years. She attributes her own longevity in the fickle fashion world to marketing her work as an international collection. Being Canadian isn't necessarily an asset. There's a mindset that if we do it, it can't be quite as good as the Americans or the Europeans. So I never play up the fact that it's a Canadian collection.