Students analyze elements of an alcohol commercial on TV then produce their own commercials against beer use. About This Lesson Key Concepts Objectives Effects of alcohol use Misleading elements of alcohol commercials Students will describe the advertising techniques used in beer and wine commercials. Students will advocate healthful choices regarding alcohol. Teaching Steps 1. Review elements of alcohol commercials .
Students produce TV commercials against beer use.
Groups present commercials. Reflect, summarize and discuss. Permission is granted to reproduce for educational non-commercial uses if this message is shown. All rights reserved.