These beliefs have since been revealed as myth. Clients often choose to work with a boutique instead of a larger firm because of the boutique's size and focus. Clients understand that the lawyer's skills are far more important than the length of office hallways. Starting a Boutique. Starting a boutique firm is not easy, but a boutique practice can compete with big firms.
Successful boutiques evolve over time.
Flourishing boutique firms were formed by lawyers with a history of practicing in a certain area. Most of these lawyers earned significant reputations. The first step in forming a boutique is to acquire a reputation for competence and professionalism within that specific area. It helps build a client base. No boutique, however exclusive or fancy the credentials of the lawyers, will survive without clientele.