The use of a doorway ad can have a favorable influence on ranking, so it is important that it be put together with great care. Knowing what content works best comes from experience in monitoring the results of registration and making adjustments day after day over a period of time. The nature of this process can be uncertain because you must evaluate the past to make changes for the future in a dynamically changing environment. Depending on the market pressure being placed on your keywords and the mood of the engines, it's not uncommon for a team of experienced search engine technicians to devote several hundred hours to putting together just one, two or three pages. The fact that doorway ads can be used to help search engines find relevant information.
Search engines are machines lacking intuition when they search for documents.
Granted, this is the simplest of examples, but it illustrates the basis on which all search engines operate. For this reason, some engines have started to use human editors in addition to robotic indexing. In any event, most popular engines welcome web pages that are clear, concise, relevant and attractive. Therefore, doorway ads have become an excellent technique for helping search engines find relevant information. The process of developing good doorway ads starts with what I call the keyword audit .