You reach that kid by making music that is true and authentic and real and represents your experience as an artist and what you're feeling. And that's it. It's like writing a column. Yeah, some kids go to a club and couldn't tell you one word off of one record that they heard. And they just love the music.
Some people just listen to beats.
Me, I probably listen to, if seven love ballads played, I'd probably listen to the lyrics on one or two, if that. And I hear the chorus. I don't really even listen to words on slow records. I listen on rap very intensely. My ears are very sensitive, but I'm also a fan.