319,000 viewers watch INSP between 5-7 hours per day. 808,000 viewers watch INSP between 3-5 hours per day. In markets where people have a choice of religious channels on their cable system, INSP consistently attracts more than twice as many viewers as other religious channels. INSP's programming appeals to all ages. INSP has programming that appeals to all races.
Viewers are both urban and rural dwellers, crossing all race and religious boundaries.
INSP viewers are affluent. In short, INSP viewers are family centered, educated, and professional.