Lessons from the commercial sector Commercial culture creates demand for products. Museums and libraries need to engage and entertain or they will be at a competitive disadvantage in an entertaining, diversionary environment. The nonprofit sector's capabilities are already on the verge of being usurped by the commercial sector. Consider, for example, the commercial domination of the Web. Connectivity is a key issue, perhaps the single most important tool in rethinking the education infrastructure.
Technology has the potential to make thinking visible.
Content will increasingly be delivered through community portals developed by alliances of organizations. The broadband and digital capacity of public broadcasting could make it the catalyst for building these community portals. Historic cultural and socioeconomic divisions exacerbate it. Young people should be more conversant with digital tools, and they need to acquire the skills to evaluate and learn from the content they discover. Technology can be transformed into a bridge across cultural divides.