Since promotion is the communication aspect of marketing, knowledge and skills pertinent to promotional planning, analysis, implementation, and evaluation will be emphasized specifically regarding advertising, personal selling, sales promotion, and publicity. Special topics in marketing not available in other courses.
Topics are selected by the Marketing faculty for each semester each course is offered.
May be repeated for 6 hours. Strategic planning and management of the marketing function. Topics covered include product planning, channels strategy, pricing strategy, promotional strategy in the context of the overall strategic direction of the firm. Prerequisite MKTT 3433 and three upper division marketing courses. Broad view of the marketing of industrial products, emphasizing the similarities and the differences between the marketing of industrial and consumer products.