Sun Tzu, The Art of War Strategy is like war. You need to understand the competition and how your company stacks up if you want to achieve a competitive advantage. Success is a relative term. You may be doing well, but you may not be doing as well as your competitors.
Strategy is about resources.
Understanding how competitors are investing their resources and how efficient they are in deploying them can tell you a lot about their strategy and how your strategy compares. You can receive valuable benchmark information on your industry right now. The profile you will receive includes information on twelve strategic benchmarks for your industry. Information is available for over 540 industries . If you want more than just the numbers, the importance of each indicator is explained in the detailed report format.