Practice in the reading of broadcast copy. Credit will be given for only one of BCMN 1355, THEA 1302, or SPCH 1302. Includes continuity, commercial copy-writing, public service announcements, news, and program scripts. JOUR 1345 recommended. The techniques of announcing, interviewing, script writing, programming, types of radio production, audience analysis, and vocational opportunities.
Students participate in typical broadcasting activities.
Sales policies, procedures, techniques, time management, client relationships, closing, and sales services are discussed. Areas covered are planning, problem solving, personnel, facilities, government, financial resources, and public service. Students will participate in news gathering, writing, and shoot packaging for television. Concentrated study of phrasing, timing, voice modulation, pronunciation, and articulation. Analysis and interpretation of all types of broadcast copy.