Provides advanced techniques and theories of publications design, including the legibility principles of typography, the psychological impact of color and paper, and designing on-line publications, such as newspapers, newsletters, and magazines. Students will also learn principles and concepts of publications management, including coping with deadline pressures and the creative disposition, and the marketing of publications. The class will produce a total publication. Junior standing Deals with understanding and measuring public opinion. Emphasis is placed on critically analyzing the historical origins and the dynamics of public opinion in the policymaking process as well as the role of the news media in public opinion.
Students then measure people s thinking on any given issue or issues.
Students will apply scientific methods in news reporting and analyze the effects of precision journalism on society. This is a basic course in the preparation of advertising copy and continuity for all media. It is a combination of lecture and laboratory course. Enrollment is limited to fifteen upperclass majors per semester. From time to time they are converted to permanent course numbers.