Every demand from a customer must be respected and looked at as an opportunity for your company to show its respect for the customer. The part that is most missing in American companies is respect for the employees. Respect for employees begins with humility from those on top. The company is successful because of the talent, effort and attention of the lowest level of employees. The efforts of top managers are no more important than the interaction of the lowest level of employee with a customer.
Top managers can effect many customers at one time.
But the daily interaction of the many lower level employees with one product at a time or with one customer at a time is every bit as important. A little humility is a very big step in this effort. The respect from above must be obvious to those below. Not just nice words, it must be real it must be visible, and it must be believed at all levels.