Like Annie's and Spring Street, he announced his DPO on labels on his product boxes- and also in inserts. He started this in November '96 after SEC and state approval of the offering. Glass put his financials into the reporting format the SEC wanted, bringing on an accountant just to do that. Glass's lawyer did the bulk of the work with Glass concentrating on company history and marketing plan. Glass was surprised at how relatively simple the whole process was.
States can vary widely on registration requirements.