I set up a sales schedule that followed the best surfing seasons through the tropics. They have clubs around the world, they would pour themselves into helping kids in local surf neighborhoods and put on contests. In each place we went I offered to help in any way I could. I ended up doing a lot of teaching and setting up surf camps with them. When I started 'It's a Girl Thing Surf School,' I didn't intend to exclude guys, I just wanted a place for girls and women to learn to surf from a woman instructor.
Women tend to be more peripheral and more concerned about their surroundings than men.
They want to understand the rules and know how to be safe, not just for their own safety but for the safety of others too. The last thing they want is somebody yelling at them because they don't understand what to do. I've had so many guys also, compliment us after taking a lesson because of the thorough information they are given. I developed a great technique for teaching the pop up, I broke it down into a smooth transition. Women were very successful with my method and again men have complimented me on it as well.