However, because of virtual and digital materials, universal communication, the number of participants, and the technology itself,identification is increasingly difficult to determine. On the web, anyone can become an active operator, offering a service free from control. Anyone can have access to the world-wide market and become a merchant. In previous technologies, contracts were not made in the media. On the net, supply meets demand and the contract is concluded online.
Traditional rules are easier to apply in previous technologies because of their national aspects.
In France, analogies with the Minitel are often made in terms of liability. However, business is limited geographically. According to what is described above, a plaintiff could obtain a national judgement in certain cases. However, the most difficult point for the plaintiff according, to my experience, is to obtain an enforcement of the judgement outside the European Union . With outside countries, to obtain enforcement of the national judgement, a specific procedure entitled exequatur has to be carried out.