Campaigns placed on the Fastclick Ad Network can be completely managed online. Campaign details, such as budget and flight dates, are summarized at the top of the report. Performance by creative is clearly presented to allow for testing and easy optimization using the links provided. Graphical data of the complete impression and click history of the campaign is displayed.
Tabular data is available with one click.
Impression, click, and acquisition tracking by category, sub-category, and individual website reveals valuable details about campaign performance, and allows for precision optimization. Performance Targeting is achieved by selecting only those websites that are performing well for a campaign based on CTR, CPA, or CPS goals.