This person is crucial to campaigns that rely on large or hope to rely on large field operations. In a state representative race where you might have 72 precincts, the CC would identify and train volunteers who will distribute literature, place signs and ring doorbells. This person maintains hands-on oversight. When a precinct is not getting literature, it is the CC's responsibility to find someone to take over the precinct and notify the campaign manager of problems. The CC also acts as the debriefer of volunteers.
Volunteers get the most direct feedback from voter contact.
You can start believing your own press releases if the voters are not responding, or if there is heavy negative feelings that are not being addressed by the literature or press conferences. Schedules press conferences. Identifies and contacts all reporters and news media publications, radio stations or TV stations that have any impact on the campaign district. This person writes all press releases and assist in writing speeches. And, working with the researcher, maintains an eagle eye for media opportunities that stem from news events.