Exposes students to the principles and applications of marketing logistics, identifies global market opportunities, and allows students to work with interactive software and complete a series of business workshops and simulations.
Students can demonstrate an explicit understanding of principles of critical thought.
Students will be able to strengthen their quantitative decision making abilities. Students will become more familiar with different types of software that can assist them in making marketing decisions. Global Marketing Opportunities 3. Marketing Strategic Marketing Decisions Individual Marketing Management b. Marketing Mix Decisions c. Pricing Alternatives e. Logistic Costs f.