People being interviewed are encouraged to exaggerate and sensationalize to make a story more newsworthy. As a result, we see rosy projections without discussion of the underlying issues. More realistically, we are facing major change, and there is much work to be done. We should see an increasing number of trials and testing in the next couple of years while equipment gets perfected and systems issues get identified and addressed. The timing will be affected by the level of performance deemed necessary, as discussed above, and by the duration of the standards-setting process.
Smaller screens are less demanding on projector performance, and can be served less expensively.
Another factor is whether the rollout targets new screens only, or both new and existing screens. Taking all of the issues into perspective, it is not hard to conclude that the volume rollout of e-cinema is some years away. Summary The transition to e-cinema provides plenty of excitement and challenge for motion picture exhibition. In an atmosphere of substantial hype, it behooves those of us in the technical community to maintain our professionalism, and cooperate in delivering a superior overall system. At Dolby Laboratories, we are ready, willing and able to do our part.