In any town or village where you're considering investing, don't let locals suspect that you have much money. They'll simply try to take it all off you as quickly as possible. Prepare your marketing materials to send to guide books and travel agents before you begin reconstruction work. It'll give you a head start with your promotions, and it's easier to make an old building look attractive in a photo, than to hide the buckets, bricks and cement. Diversify your sources of income, either through promoting in different markets, through different media, or for specialized forms of holidays such as art courses, health courses or hunting.
Tourism is a risky business.
Be realistic in your aims and avoid trying to hit the top rating in any guides. It will just cost you more money and cause more heartache. We tried to go for a Michelin one-star rating for the restaurant. That lasted three months.