Drawing upon real-time news feeds users can immediately read breaking news and commentary related to the topic of interest and even do research on the topic using online resources. This truly enables a democratic process that was simply not possible with any other media. Further, by opening the forum up to a global audience, input from people in other healthcare systems could potentially help to solve some of the toughest problems and issues faced in healthcare today. The concept of integrated media for this section of the our-health.net website implies the integration of telephone and television. For example, the audience members who do not have online access, can still participate via the phone.
Television can report the results of the democratic actions taken through the website.
Both of these cross-media efforts will increase awareness and use of the Internet medium. Finally, an advertisement business model may be appropriate here. It parallels the paid television ads that political parties currently use. Also, for those audience members who are serious about their participation in the democratic process, they would likely be willing to pay a subscription fee to get access to members-only sections where they have additional functionality and resources. Thus, in conclusion, this is a brief overview of a fictional website called our-health.net.