In order to list a meat source first on the bag label pet food companies resort to a variety of gimmicks. Here are a few to get you thinking.
Wet meat gets a lot lighter when the moisture is cooked out.
This labeling loophole is blatantly deceptive to the general public. All ingredients should be weighed and listed in dry weight equivalents for you to know truly how much of each makes up the ration. Find another food. Label ingredients are listed in descending order by weight. Pretty sneaky and obviously deceptive unless you know the trick.