This is an exciting, challenging course that focuses on how firms formulate, implement, and evaluate strategies. Strategic management concepts and techniques are studied. Students use all the knowledge acquired from prior business courses, coupled with new strategic management techniques learned, to chart the future direction of different organizations. The major responsibility of students in this course is to make objective strategic decisions and to justify them through oral and written communication. These lecture will alternate with case presentations and analyses.
Special attention is given to the integration of business concepts.
Four-person teams will be formed early in the course. An interactive oral presentation analyzing a business policy case. The team will need to answer questions from the class during and after the presentation. A week where the team acts as informed audience and provides feedback to the presenting team. This will include a one to three page written report to the primary presenting group to be delivered within one week of the presentation.