Marketing strategies for networks, stations, and cable systems. Relationships with government, networks, employee groups, and ownership. Personnel policies and supervision, budgets and reports. 0358. Television program acquisition, schedule placement, and audience building. Constraints and influences on programming decisions such as audience characteristics, competition, industry codes, and regulation.
Students examine the process of making a music CD from the perspective of the album producer.
Students will develop skills related to reading and understanding music industry contracts and handling other relevant legal issues, financing a project and establishing and following a budget. The centerpiece of the course is a practical project in which students walk through the process of setting up a production company with a business plan, scout local talent and research costs to establish a budget for the project. Time is also spent looking at the production hierarchy and studio etiquette, marketing and promotion plans, distribution and developing one's unique style within an historical perspective. Junior or senior standing. Principles of building one's own media business.