Emphasis is placed on development of a managerial philosophy for entrepreneurs, managers, and potential managers. Course work includes operational techniques, legal and environmental relationships, and analysis of the risks and rewards of managing or owning small enterprises. MKT 130 Marketing Research 3 cr. Includes an actual research study, which will be conducted by students. MKT 134 Sales Management 3 cr.
Students investigate the dynamics of managing the selling function.
Case analysis and role playing exercises are utilized to develop better understanding of the importance of planning, organizing, directing, and controlling the sales department. MKT 136 Marketing Management 3 cr. Management and coordination of marketing functions, with special attention to product planning and development, pricing, communications, physical distribution, and channels of distribution. Students participate in a marketing simulation. MKT 138 Public Relations 3 cr.