The exposure may take place in real life or in the person's imagination. The gradualness of the exposure is considered important in making the treatment effective and relatively painless. A popular technique called systematic desensitization combines gradual exposure with relaxation or other experiences to reduce anxiety. Many therapists who treat phobias conduct group therapy in addition to individual treatment. Group therapy enables phobic patients to talk with others who have the same fears and to learn from one another.
Some therapists also use hypnosis to help phobic patients face their fears.
In some cases, particularly agoraphobia, medication may also be helpful.