The title you give your document is displayed in the top bar of a browser window when someone visits your page. With the Page Inspector dialog box open, click in the text box next to Title . This text box defaults to Welcome to Adobe GoLive 5. Enter a concise, descriptive title for your Web page. Leave the dialog box open for the next step.
Some search engines use title information to index Web pages.
This title also is saved in Web browser bookmark files when users bookmark your page. Make your title as meaningful and concise as you can. Change colors and images. You can also change other features of your document from the Property Inspector dialog box. Change the background color of the page.