There is continuous pressure on TV execs. Ratings are the measure of paranoia common in theTV production business. This extremely expensive competition forces producers to cater to whatever type of show is popular at the time to improve the chances landing in the Top 20. The need to make video investments pay off quickly is no better for popular art than it is for wine. The answer is yes.
TV is an expensive mass medium.
It needs millions of viewers to survive financially. Broadcasters, producers and advertisers use ratings to create, program, sell and promote TV content.