This tutorial gives a rare insight into the practical doings of usability professionals. You should attend this session if you have experience in running usability tests under industrial conditions. It's also relevant for teachers of usability methods. If you have not run any user tests yet, take the above tutorial instead. The tutorial shows you pitfalls and effective solutions to building trust, designing effective searches, leading users to the right product and presenting product information, smooth checkout and building websites for international use.
Sales usually double from following the advice presented here.
The promise of electronic commerce and the very survival of firms in a digital economy will depend on the quality of the user interface. Areas that have been the exclusive domain of marketers such as branding, customer service, online consumer buying and spending behavior, pricing strategies, displays and trust now require a detailed understanding of human-computer interaction to maximize the quality of the customer experience. The tutorial provides an overview of the forces shaping the digital economy, online consumer demographics, interface design features that impact traffic and sales and what makes a Web site sticky. Surveying the design process from concept to implementation, you'll learn how information architecture, graphic design and cutting-edge technology intersect to create compelling user experiences. You'll be introduced to the fundamental concepts of designing for multiple browsers, mastering Cascading Stylesheets, working collaboratively in teams and designing for database-driven publishing.