Placer County estimates that the population of the High Country portion of the county increased by 5.3 percent from 1990-1996. That number is slightly higher in the winter. It is estimated that peak day populations will increase to about 64,000 by 2005. Transient Occupancy Tax Sixty percent of TOT tax collected remains in North Tahoe and goes to marketing, visitor support services and infrastructure development. The majority of TOT money is administered by the North Lake Tahoe Resort Association.
Shorter vacations are the national trend.
Tahoe certainly reflects this change. It is rare for today's families to visit Tahoe for an entire month, as they did in past generations. The majority of Tahoe customers stay three days or less. 95 percent of Northern California customers arrive at Tahoe by car. Length of Stay International visitors average 5.1 nights.