Bad publicity spreads very quickly, and it's bad for business. You're a lot better off with no publicity at all. 2.You need to change your marketing materials frequently in order to keep them fresh. No you don't, says Levinson. In fact, the longer that quality marketing promotes a product, the better.
Smart marketers create strategies that work for years.
A lot of white space in marketing brochures is good. No, it's not. Customers and potential customers want information, not white space. They aren't interested in how nice the brochure looks. They want as much information as you can fit on the page.