They may be succeeding. Recently, the Crissy cocktail napkins appeared at a couple of local bars, which also had cocktail napkins featuring a well-known and controversial tobacco company icon. We decided to make Crissy appeal to a very specific group of gay and bisexual men who are part of the bar and club scene. She is pop culture and personifies what is appealing about speed. David Boyer, media manager for Stop AIDS Project.
Studies show that gay and bisexual men who use speed are more than twice as likely to get infected.
The Stop AIDS Project initiated discussions with users and non-users to create a campaign that would encourage gay and bisexual men to talk about speed use and safe sex. A lot of guys use speed to heighten their sexual experiences and lose their inhibitions about sex. The Crissy campaign will feature seven different messages in the next four months. A new website, launched July 30, will allow the conversation about speed to continue online. In two days, the website received more than 3,000 hits.