In order to capture and retain this valuable group, businesses need to understand their customers to determine which are making online purchases, what attracts them and how to keep them.
Shoppers spending the most money online are likely to be affluent, educated, middle-aged and male.
This concentration of value among a minority of online consumers even extends beyond business models based on dollar sales. Cyber Dialogue provides the analytical capabilities needed for companies to understand what their customers want, and how to respond accordingly. Data are created each time a company interacts with its customers across multiple online and offline touch points. Using Analytical eCRM, companies can integrate and analyze these data, distinguish relevant from non-relevant information and build strategic profiles of its customer segments. By transforming raw data into actionable customer understanding, companies can build long-term relationships, market to the most profitable consumers and optimize the value of their customer base.