AAF Scholarship - Funded by annual donation from the J. Culver Hill student chapter, American Advertising Federation, for the benefit of a member of the AAF Student Chapter. Louise Crawford Allen Scholarship - Funded by annual contribution from the Allen family in honor of Louise C. Allen, emeritus associate professor Journalism at Texas Tech University. Awardee must be a member of WICI and a journalism major. Amarillo Advertising Club Scholarship - Funded by an endowment established by the Amarillo Advertising Club in 1971. Applicants maybe classified as entering freshman and above who intend to major in Advertising.
Scholarship is for entering freshmen and above who intend to major in Journalism.
Prior to his death in 1969 Belding gave his awards to Texas Tech. After his death, Don Belding, Jr., donated his father's papers to the University. The fund has been re-established and endowed by Audrey Lipscomb, and former recipients of the Don Belding Award. Scholarship is for the benefit of international students, freshmen and above, who intend to study advertising, and return to their home country. He was a long-time Lubbock broadcaster who, as president of the Texas Tech Foundation, helped in the establishment of a separate program in Mass Communications.