With this package students learn positioning, competitive strategy, new product development, and life cycle forecasting while using the personal computer to simulate marketing management problems. A detailed instructor's manual and transparency masters are also available. It is available in Japanese. An Integrating Management Exercise , Scientific Press, 1989. This mini-text and software package contains a comprehensive competitive simulation.
Students compete in six markets by making marketing and production decisions.
A detailed instructor's manual and administrative software is also available. It is available in Japanese. Some of these papers are available for download. The file you will receive is the final working paper converted to PDF format. It is very similar to the published version.