In general, short and simple words are better than long and seldom used words. They are clearer and save the reader time and energy to read. Journal editors and publishers prefer short words because they save space and costs of printing. Concrete terms are also better than abstract words because they refer to things that can be measured and are easier to remember. Of course, in science, anything that can be measured is better.
Specific terms are better than general terms most of the time.
It is best to avoid the use of jargon or obscure medical terms. Words that are redundant should also be avoided. Future articles will deal with writing better sentences and more effective paragraphs. This is the 100th anniversary edition of this distinguished and popular reference standard. It is recommended by the AMA Style Manual.