So the Superbowl is not only a big audience but it is relatively inexpensive to reach. USA Today panel. Superbowl commercials rated by group of consumers. Pepsi flying geese. Registered how much panel liked or disliked each ad.
Scores represent highest average calculated for each commercial.
The Pepsi ad was an introduction to a new package. Budweiser frogs survive close call. A humorous ad. Positive attitude told through story line. Budweiser frog assassination attempt.