Standard unit size in inches. Offset web printing, saddle stitch. Right Reading emulsion side down.
Supply offset progressive proofs, head to foot reproduction of the film furnished.
In preparing copy, please restrict thin lines and small lettering to one color and reproduce all reverse lettering with minimum of colors. All material is destroyed without notice 12 months after last use. 1st of month preceding issue date. These dates are firm and cannot be extended. 4-color ads supplied without progressive proofs or matchprint will be charged for producing necessary proofs.