There are steps that happen in the process. It could be a sign-off. It could be making copies. It could be filing something here or there. There's a value stream there, and ways to reduce that value stream.
Time is waste.
If you can't take an order and put it into a production environment immediately, you've lost time. Most organizations take days to get that order processed into scheduling, into raw materials, into the production floor, so it takes days to even get it queued. No one is going to tell you that becoming lean is easy. Because the opportunities for improvement are so varied, it can be difficult to know where to focus. The first thing you need is a plan.