Some of the most aesthetically pleasing sites on the Internet are also the most frustrating. Just because a site is a joy to behold doesn't mean that its navigation, searching, and labeling systems are well-planned. It doesn't mean that the site has meaningful content, a clear purpose, or a well-defined audience. It doesn't mean that the site addresses critical accessibility issues. And so on.
Users are ultimately much more interested in how a site works than in how it looks.
Project Management Building a useful web site can be a complicated task. Sometimes all these responsibilities will be assigned to a single person. Ideally, the responsibilities will be thoughtfully divided among a team of specialists. When assembling a project team for a web site, it's important that one person function as the Project Manager. The Project Manager facilitates communication between team members and oversees the work of all involved.