And if we do not engage girls' unique preferences, girls will be completely left out of the field of technology. What we are doing is supporting girls' unique cognitive processes. Even TV has moved beyond that. Perhaps Professor Thorne possesses the answer. In other words, if a company can sell separate games to boys and girls, it can theoretically bring in up to twice as much revenue, by selling, for example, two different products to families with both sons and daughters rather than just one to share between them.
Women are all different.
These are the very stereotypes we are trying to move away from. And these are also the very stereotypes that keep women out of the technology field. Back to clips or Back to Rebecca's Revenge Copyright 1997 The San Francisco Examiner and Rebecca L. Eisenberg . All rights reserved.