Think about the implications - good and bad. The next step is cobranding. Traditional brand power doesn't necessarily translate into digital brand power. You may need to team up. Cobranding involves pairing two familiar brand names to introduce a new or enhanced service.
Small accomplishments lead to bigger ones.
Soon, these communities will evolve into gigantic emarkets. Each has a primary goal. By bringing together buyers and sellers with a common interest, an electronic trading market takes shape. We are still awaiting more open forms of these electronic markets. Digital cooperative exchanges These borrow a page from successful farming cooperative models.