Ask about the paper s submission policy. Send your op-ed to several papers at a time, if this is allowed by their policy. Write a cover letter briefly explaining your subject, why it is relevant and will capture reader interest, and your own background. Remind the editor of your phone call. If you don t hear anything back from the paper a week after submitting the op-ed, call to see if it was received.
Telephone calls are the most effective way to communicate with reporters.
Pitch calls are essential to an effective media strategy. Reporters are on paper overload chances are they never saw your faxed release or advisory. Target your reporters. Contact reporters who cover your issue, and reporters you have a relationship with. If you have to make a cold call, ask the general assignment editor or producer who you should speak to.