The Problem Online investing has revolutionized the financial services industry, but the revolution has only just begun. Investors have proven that they want to make more of their own decisions about their money, but the decision-making process is dysfunctional. While there's no shortage of information, the mechanisms for turning it into sound investment choices are inadequate.
Stock picking is difficult for professionals and amateurs alike.
Financial planning is primitive, and not well tied to actual portfolio decisions. Investors, aware of these problems, have little trust in or relationship with their financial services providers. Better solutions are needed for more practical, comfortable, rational investment management. The fundamental idea behind FactorFunds is to turn the conventional investment-product design process upside down. We start by identifying those factors that are available for practical investment decision-making.