I think they'd be surprised at the answers if they stopped to ask. Yes, it will improve as more girls get involved with computers, and as companies begin to change their view of girls as a non-demographic. There's a lot of money to be made in this untapped market, and game companies are shooting themselves in the foot by not going after it. I'm told that if there were more women working as programmers, women characters in games would be portrayed more realistically. I think there's some truth to that.
Women know what girls want in a game.
Men find it amazing that most girls don't want to run around blowing things up, but would rather build a community and watch it grow. It's a slow process of maturing for the industry. On Oni for example, we've made a conscious decision to give Konoko realistic proportions. The game is still about killing, but it's a start. I think games can be written that don't specifically repel girls like so many games do now.