Exposes students to various aspects of effective radio management. Develops individual skills in radio management as students work as executive staff members of the College's radio station. MCM243 Public Relations Surveys the practice of Public Relations as a management function that enhances communication between an organization and its publics. Includes specialized writing and techniques used in a range of print and electronic media for disseminating information to particular publics, including in-house groups. Includes critiques of news releases, house organs, and other public relations vehicles.
Students apply principles and techniques in simulated and actual projects.
MCM244 Advanced Media Writing Covers refined techniques for specialized and specific writing for a range of mass media, such as in-depth reports, scripts, corporate and annual reports, analytical reports and instructional presentations. Included is a unit on information retrieval systems. MCM250 Internship Practical work experience in mass communications through placement in an advertising, public relations, radio or newspaper firm, or in other related organizations. Permission of program faculty required. MCM253 Feature Writing Surveys news features including brites, color stories, sidebars, and personality sketches.