Keep in mind that it does not hurt you to have too many keywords, since you only pay for the keywords that deliver traffic to your site. The more keywords you use, the greater the chances are that your site will be displayed in our search results. When adding listings and generating keywords, keep the following in mind. Make sure you have enough keywords to cover all search possibilities. Do not worry about capitals for lower case letters.
Visitors often misspell their intended searches.
It would be wise to anticipate this error and direct the misspellings to your site. Not all visitors think alike. Be sure to market your keywords to fit all possible searches. Remember, you do not pay for keywords that do not bring you traffic. You may wish to see what keywords are currently being used in our database and their popularity.