The basic principles of marketing and the impact of globalization, diversity, ethics, and small business marketing. Purchasing functions and procedures, organization and operation of the purchasing department, inventory, quantity and quality controls, sources of supply, legal aspects of purchasing, evaluating purchase performance. Work experience with an in-depth exposure representative of the student's academic level and experience analogous to a junior level status. MKT 304 or consent of instructor. The stages of the selling process, such as prospecting, the presentation, and the close will be explored.
Sales management is the administration of a firm's personal selling function.
MKT 304 or consent of instructor. PSY 154 and SOC 101 recommended. Consumer Behavior examines the processes consumers use to pick, secure, use and dispose of products and services. In addition, internal forces such as personality, and external forces such as culture, which impact the decision making process, are reviewed. Examines the Marketing of services from a managerial perspective.