Survey Reveals Skyrocketing Popularity for Investor Relations Web Sites. Home Demographics Contact Us Multimedia features, such as live and archived conference calls and investor slide show presentations, drive more traffic to corporate Web sites.
Web sites offered by public companies continues to grow each quarter.
Traffic to these sites ranged from as little as 500 hits per month to as many as 225,000 hits per month. The findings are a powerful confirmation that IR Web sites have emerged as a valuable data source for online investors. IR Web sites that offered multimedia features, such as conference call replays and PowerPoint slide show presentations, experienced substantially higher traffic than IR Web sites that offer just text and data. Traffic on IR Web sites with basic text and data content experienced a 14 percent increase during that same period. Traffic to the investor relations Web sites of public companies averaged 30,000 hits per site per month during the fourth quarter of 1998, a 38 percent increase from an average of 21,700 hits per site during the third quarter of 1998.