Others are very emotional. If it feels good, they do it. That type of person needs more time, nurturing, and may be turned off by a pressure sale. This type of person also makes up close to half of all customers. You may not be able to satisfy everyone of these types with your marketing.
Some companies are very successful targeting just one group.
Others gear their marketing and advertising to work for several personality types. I often include major points in bold with bullets and underline. Phone in for his FREE Tuesday Night TeleClass. Loads of tips for promoting your small biz at low cost or free. Within an hour you can be set up and have money delivered to you within 24 hours.