Any firm or business needs to advertise. To do that, companies need people who can develop marketing strategies, determine the demand for products, and identify possible consumers. Public relations managers direct publicity to a targeted audience, using any form of media to get necessary information out. A wide range of educational backgrounds is suitable for this field. A bachelor's degree in humanities or communications or public relations is preferable, but requirements vary depending on the particular job.
Some firms prefer a degree in business administration, finance, or economics.
As the Internet continues to grow and information is becoming increasingly easier to get out there, we are coming ever closer to a borderless society. Companies are beginning to think in global terms, and that means global strategy. Public relations and marketing can play an integral role in corporate strategy. Plus, there is room for creative minds to be well recognized for their ideas. Long hours and fierce competition, especially in the agency side of the profession.