More on this in next week. Let's review that process now, from the customer's point of view. Hey, this must be our lucky day, because here comes a couple of entrepreneurs right now. Let's get their attention, then get inside their heads, and follow them through the process. It all depends on how you do it and what you say.
Visitors can arrive at a Web site in a variety of states of mind.
Feeling smart, because they found the site on their own via the Search Engine. Ready to buy, because someone they trust has highly recommended it. They arrive knowing they've been pitched, probably by some small-time outfit since it was on a small ad buried deep in the middle of a bunch of others. Tough, tough sell. So, however you get your message to your target, consider the effect on your customer's mindset.