Rest assured, there is a bright future for e-commerce. Once the details of online commerce are worked out, it and the Internet in general could reshape the structure of the business world. These virtual communities are already making their presence felt. Investment site Motley Fool lets members exchange investment advice without the benefit of a stockbroker. ParentsPlace is a meeting ground for parents that gives smaller vendors an avenue to reach potential customers for products such as baby food and shampoo.
Virtual communities erode the marketing and sales advantages of large companies.
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