By Julian Sher Google, for too long the web's best kept secret, is finally getting the recognition it deserves as the most efficient and relevant search engine. And now it s getting even better. Some rank results by how prominently or often those words appear.
Some engines also calculate how many other web pages connect to the web page found.
But Google takes this logic one step further. It counts not only in quantity how popular a web site is how many other pages connect to it but also the quality of its popularity the credibility of the pages that connect to it. For example, if the Washington Post and the BBC refer to a certain site about Sierra Leone, Google's mathematical formula assigns that page a higher number than if Joe's Inflatable Doll Page links to the page. The result is that Google consistently returns more relevant sites than other search engines and also has an uncanny ability to find official web sites. Google has two other advantages over most other search engines.