Nevertheless, the project could provide immediate cash return, or position an institution as a leader in a future market. A project may also act as an experiment to test the possibilities of new media. Museums are, after all, expected to be innovators and dispensers of information. Once you know what your assets are, and you have decided to proceed with a multimedia project for the education market or for whatever reason, some additional questions arise. The chances are good that it is not.
Some expertise is required in whatever medium is to be used for distribution.
Because of the enormous capacity of the new media and the potential for integrating different data types, it may be wise to make arrangements with other institutions, such as archives, libraries, historical societies, or other museums for information to support your own. The missing information and expertise may be acquired by way of partnership or purchase, or some combination of the two. Partnerships can bring in an additional start-up investment and minimize the risk, but they tend to dilute the profit, be it monetary gain or recognition. Purchase can be an expensive investment before any revenue is generated. CHIN has found that the participation of the provincial ministries of education has been invaluable in planning a project.