Since the mailing lists used to contact you are likely to be rented, save the mailing labels and reply devices, as indicated above, in order to find out how to contact the companies which maintain the lists. Such registration cards are generally not mailed to the company that manufactured the product, but to a post office box in Denver, CO of the National Demographics and Lifestyles Company, a division of the Polk Company. This company compiles buyer profiles and sells the information toother companies for marketing purposes. A new way of compiling mailing lists and buyer profiles is through price scanners. Scanners help businesses keep track of their inventory and speed service at the check-out counter.
Stores generally offer product discounts as an incentive to use the card.
The store may use thisinformation to mail coupons and other special offers to you. It may also sell the information to product marketers. So, for example, if you buy one type of soda, you might receive coupons from a rival soft drink company to induce you to switch brands. The most common types of unsolicited mail are the packets of advertising flyers that are delivered to mailboxes each week. Always look for disclosure notices and opt-out opportunities.