For style is bound up with personal taste. We have tried in this guide to be brief rather than expansive, and to allow authors who consult it a wide latitude in which to express their own tastes. It should also be said that there is an element of arbitrariness about some of the rules of style. Clarity is undoubtedly assisted by consistency in capitalisation, for example. In general, our rule is to resist excessive capitalisation on the grounds that it unnecessarily clutters the text and tires the eye.
Style can also become obsessive.
It is, necessarily, the professional 'obsession' of the assistant editor of any journal. But whatever their motives, all seem to have grasped the truth that language is not simply an affair of function, which changes with the times, but that there are elements of beauty, elegance and power in the written and spoken word. Further references 3.1 Style and grammar The Economist Style Guide. Fowler, H.W. 1968. A Dictionary of Modern English Usage.