For example, serif and sans serif fonts vary a great deal in legibility. The street address is in 11 point type. It's not very decorative or distinctive, but if legibility is your main concern, you may have to sacrifice distinctiveness. Tracking Helps with the Squeeze Another trick of the trade is tracking. It allows you to squeeze all your text onto one line without having to go to a smaller point size.
Tracking refers to the space between the letters.
If you are stuck with a word that just won't squeeze into the space you've given it, try tracking all the letters back, rather than shrinking them down another half a point. In the example below, the letters were tracked back to fit on one line. You can adjust the tracking of your letters in both QuarkXPress and Adobe Pagemaker. Idea Cafe Inc. Idea Cafe Inc. and all of its current and past sponsors, advertisers, agents, and advisors disclaim all warranties with regard to any information found anywhere on Idea Cafe website, quoted from Idea Cafe or its representatives, sent from Idea Cafe, or for comments published by others on these pages.