This presence isn't meant to show up your local competition, nor is it wise to treat a website as you would traditional advertising. It's sole purpose is to expand the marketplace of the business by providing an additional outlet for the business. In some cases, we've even been invited to comment on the design and appropriateness of the site in general. On the web, you can appear to be as big, or as small as you want. When one is asked to consider the appropriateness of a website, one must consider to whom the website is geared for.
Time is money.
We've all heard that expression, and no where is it more true than in business. Responding to emails, monitoring site performance, promoting the site, the expense of shipping goods, updating the site, all these add up to additional expenses. Briefly below are a list of some of the additional costs incurred by a business which is trying to expand onto the internet. Note that some of them are up front costs and some are recurring expenses. Consider your local plumber.