The Telly is one of the most sought-after awards in the TV, commercial and video industry. Less than 10 percent of over 11,000 entries were presented with this honor. The Telly Awards was founded in 1980 to showcase and give recognition to outstanding non-network and cable TV commercials. The competition was expanded several years ago to include film and video productions as well as non-network TV programming. This brings Bellissimo's 2001 award count to three for productions featuring training or marketing for the specialty coffee industry.
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Entries are judged on retailer appeal and technological advancement or improvement. Only one such award is given at each Coffee Fest Tradeshow. Ninety-nine percent of the workers in specialty coffee will never visit an origin country. This video has the impact and substance to train the most sophisticated coffee owner but is also fun and hot enough to grab the attention of the minimum-wage employee. They also felt that through the power of technology, Bellissimo has taken all viewers of this video to the growing regions to obtain a valuable new appreciation for the production of our core product.