Search engines are the most cost-effective means of advertising on the Internet today.
But if your site isn't listed within the first few pages of a major search engine the likelihood of your site generating any significant traffic is slim. This makes getting indexed by these search engines and directories a top priority for any successful web site promotion. Unfortunately simply submitting your site is not enough to attain a top position in search engines or directories. There is a wrongly held widespread belief that if you submit your web site to thousands of search engines and link directories that your site will get indexed and people will come to your site. But without first optimizing your pages to be indexed at the top of search results, the chances are that you or anyone else searching for your site wont find it.