A virtual trade show is a collection of exhibitor-related information on products and services for a specific show. What confuses most users is the word 'virtual' When they hear virtual, most people instantly think of virtual reality. Attendees expect to fly through a show hall like a superhero. But this isn't the case - at least not yet. Feature a search engine, so users can find company information and product releases before the show.
Virtual shows give attendees quick access to a lot of information in a visually appealing way.
Most attendees who have experienced a virtual product locator consider it to be an interactive buyer's guide. Currently, true virtual trade shows make up two percent to three percent of the trade show market. Increasingly, the Web is the first place attendees go to conduct research before a show. In this capacity, virtual shows offer both exhibitors and attendees the latest show information, while giving exhibitors the power to update their own data as it changes throughout the year. The first step to a successful virtual show is to decide what level of participation will complement your existing trade show program.