The Internet portal and Tolerance.org , a new website created by the Southern Poverty Law Center, launched the campaign Wednesday. Now we can get our message to them on their own turf. The ads will also pop up when the portal's search engine is used to look for 75 keywords such as nazi, hate or diversity. Parenting and education websites are another focus of the ad campaign.
Tolerance needs to be taught at a young age.
The five ads designed by Tolerance.org are hyper-linked to the website, which contains information, forums and news on hate groups. Bias doesn't just happen. A hate crime occurs every hour. Carrier estimates that 40 million people will see the ads before the end of the year, based on an analysis of Yahoo's Web traffic. The move is a good PR move for Yahoo, which has been lambasted by civil rights groups for hosting more than 200 white extremist clubs.