We can turn on a dime faster and make adjustments faster. Tough times have a lot of benefits for those that have that indomitable spirit to succeed. What many don't realize is that tough times create enormous opportunities for those willing to seize the moment. Rental bargains are created if others are going out of business. Think of ways you can expand now to take advantage of low rents.
Vendors are more eager to negotiate.
You can often negotiate a better deal when times are tougher with your vendors. They win by getting much-needed business and you win by getting lower costs for merchandise you need. Lower salaries for employees. You can often hire good people for less during tough economic times. Better retention of employees.