The advice is helping us sharpen the content and the presentation of it. We did a computer usage survey of membership a few months ago. So the principal use is scientific applications. That's not surprising, but it's something we need to know as we work to develop a product that benefits members and hopefully attracts new ones. Younger members and international members are two high-growth segments, and the Web presence presents an excellent way to serve these new constituents.
Younger members are more accustomed to using computers to get the information they want.
And now that we're global, online service allows us to get more information out more quickly than we can by mail. Paper increases, more research and news pages in Science , and more electronic access enhancement to Science are examples of the kinds of new expenses the Board anticipated in setting the 1997 dues rates. All members whose membership expires in 1997 will be advised of the new rates on their renewal notices. Member dues and voluntary contributions form the critical financial base for a wide range of AAAS activities.