Whoever merely follows the script, merely repeating the past, is culturally impoverished. Unrepeatability is a characteristic of culture everywhere. Mozart's Jupiter Symphony cannot be composed again, nor could Rembrandt's self-portraits be painted twice. Society preserves these works as the prizes of those who have triumphed in their respective games. A society is encouraging and enforcing specific but abstract rules.
Society is an abstract construct built on the results of the games and struggles of the past.
There is a great promise in clarifying the stated distinctions. A society will by its very definition resist change. Maybe what we need is to change our perspective from social to cultural.