Nor have I ever met a new idea that I didn't love like a brother. I am a professional inventor. Over one billion dollars in retail sales have been generated from new products I've had a hand in creating. The advantages allow these companies to successfully compete in the global marketplace. Powerful synergies are the outcropping of these alliances.
Smaller companies can derive the same advantages through alliance relationships.
I would like to focus on what I call synergistic partnering alliances where competitors can realize great value by building relationships of integrity with one another. December 1997 Issue. All Rights Reserved.