Examples of substantive journals are National Geographic and Scientific American . Popular journals are attractive and have eye appeal. They usually have many advertisements paying the bills and are, therefore, very affordable. The authors rarely, if ever, cite their sources. Examples of popular journals are Maclean's and Sports Illustrated .
Sensational journals come in a variety of formats from magazines to newspapers.
They assume gullibility in their audiences. Their intent is to arouse curiosity. The language may be at an elementary school level. The articles never cite their sources, and in fact, may be incredible. Examples of sensational journals are National Enquirer and other tabloids.