The course begins at writing leads and ends with students writing and reading their own newscasts. There are many different radio music formats. This seminar-style course examines many different musical styles and how they are used in commercial radio. Each student examines a musical genre in-depth and conducts a seminar to explain how the music has influenced our lives. The course also examines radio station formats.
Students develop an understanding of the basic elements of radio station operation.
Students demonstrate the ability to perform on-air and to carry out an executive job at the radio station. This course conveys the basic skills needed to write advertising copy that sells products and services. Students develop the basic techniques of writing creative commercials that reach a target audience. They also develop an understanding of the production techniques that help get the message across. Students acquire an understanding of broadcast ratings services, radio station formats, and career options in radio, television and peripheral industries.