NBC Entertainment President Brandon Tartikoff told Advertising Age that he was beefing up the network's broadcast standards operation in response to this trend. We're not in the business of pushing boundaries. According to Advertising Age, the networks may end up paying for their mistakes, while advertisers may rebel against the lenient network programming standards by withholding ad support from certain shows.
Some clients are up in arms because of offensive programming.
They recognize they stepped over the line and will step back. This could temper the issue and mean it is hotter right now than it will be. It gives TV a bad name, and people are conditioned to be unreceptive. Advertisers and agencies have stepped up efforts to screen shows. Coca-Cola and McDonald's, among other companies, have asked their agencies to screen the shows more diligently, according to Advertising Age.