Make noise at the library. Librarians are excellent sources of information. They can help you find a variety of business and career resources, including research studies, directories and computerized databases. Don't be shy about asking them for help. Another good method is to contact the organization or individual who conducted the research study and ask for a copy.
Some reports are proprietary and expensive, but it's worth a call to ask.
Solicit feedback from others about your ideas. Chat with friends or colleagues over coffee. Send out questionnaires. You may hear some negative feedback, but an open mind will allow you to learn a great deal and maybe even to eliminate potential problems. It can be difficult to get excited about homework.