The fundamentals of product planning, pricing, promotion and distribution of goods and services with emphasis on the impact of global economy and technology on marketing activities. Additional attention is given to consumer behavior, market research and market strategies. A Columbus State Telecourse - This course presents a lifetime program of money management for the individual. Students will be able to write a basics personal financial plan. A Columbus State Telecourse - Emphasis is placed on principles of effective business writing.
Students practice writing business letters and memos.
A problem-solving or technical report related to the student s area of study is required. Resume preparation and job search techniques are covered. Copyright 1995-2001 Educable, All Rights Reserved.