Discussion of the information needs of marketing managers. Discussion of the information needs of marketing managers. Discussion of quality and customer satisfaction. Beginning our discussion of consumer behavior. Beginning our discussion of consumer behavior.
Today is the last day to drop the course through touch- tone.
Continuing our discussion of consumer behavior, we'll focus on individual buying decisions. We'll focus on individual buying decisions. Continuing our discussion of buyer behavior, we'll focus on organizational buying decisions. Continuing our discussion of buyer behavior, we'll focus on organizational buying decisions. In class, we'll continue our discussion of product.