Let's outline our definitions of these terms.
Strategy involves orchestrating a unique combination of core business factors.
To use a musical metaphor, a strategy is the conductor's concept for the performance of a piece of music. It normally begins with an interpretation of the composer's work, but must then take into consideration the musicians, the venue, the audience, and the management of the orchestra. A strategist analyzes a business's unique internal and external assets and liabilities, defines the firm's goals, and plots a course to achieve them by altering and harmonizing these factors. In any industry, this type of thinking requires a special understanding of the business and its supporting technology. Ecommerce strategy is not the old corporate strategy that has long been the domain of market analysts and management consultants.