This strikes at the heart of niche marketing on the Web. It's a novelty, but with some profound connections to the customer. They post pictures of the family pet and talk about their experience buying from Small Dog. Small Dog provided sound advice, fair pricing and great service. We'll definitely be making further purchases.
Similar testimonials are the result of the company's commitment to service.
A full-time technician answers customer questions days or months after a sale. Providing a service to computer customers had been Don's mission for a decade before Small Dog came on the scene. Nonetheless, it was his second career track. Nearly 30 years ago, he moved to Vermont from his native Chicago to study alternative energy sources at Goddard College. Interested particularly in wind energy, Don started North Wind Power Co. shortly after he graduated in 1974.