Anyway, word has it that banners don't work too well anymore. So creating buzz is especially good for those who depend on wishful thinking to get them up in the morning. And so it goes. Most viral marketing ideas fail because they are poor ideas that nobody wants to talk about. But others fail because of a poor use of words.
Word of mouth depends on words.
It's right there, the first word. Songs aren't the only source of high-velocity words. You find them in movies, too. It created a phrase that millions have applied to thousands of situations. It's a great title that ended up becoming part of the language of Internet marketing.