Send out a newsletter from the information center which includes articles or items from the database. Post records from the database on a bulletin board where people can see them easily. Promotional posters and stickers are helpful but not entirely necessary. These activities depend on your budget. An information flyer describing the database, explaining how to access it, and listing the subject coverage will help people decide to use it.
Some companies give an introductory tour of the information center to new employees.
Make sure this tour includes instructions on how to use the database. In short, normal advertising channels such as layout advertisements,glossy brochures, direct mail, and exhibit booths are appropriate for commercial files, but advertising to an inhouse staff will require more inventive ideas. You will have to depend heavily on informational announcements,how-to brochures, demonstrations, and sales calls. Marketing is very important to your private file both to convince upper management to commit funds to the project and to help support the file through the years of its use.