I don't understand why a soft drink company, for example, would need a Web site, because you can't taste their product online. But you can view a cartoon online just as well as on a piece of paper. He also likes the fact that he can project the same professional image from his south Kansas City studio as a cartoonist working in a midtown Manhattan office. Wheeler hired a former client to design his site and serve as Webmaster. It serves Wheeler's mission of sharing Christianity and providing support to churches while also marketing his books and clip art.
Visitors can download free clip art, solve a puzzle or read a comic strip that is updated weekly.
The challenge is to keep visitors coming back, and Wheeler realized early on that cartoons could get stale in a hurry. Of course, even the best Web site is useless if no one visits. Wheeler lists his Web address on much of his printed work. He also works hard to link with other popular sites, offering such incentives as product discounts. However, Wheeler is wary of the claims of many Web site promoters.