Enhance students' verbal literacy, giving them the confidence to work with and as editors without forcing them to become writers. Theory is a practice. Foster literacy by integrating the humanities into the studio. Infuse the act of making with the act of thinking. Writing is a tool.
Technology is physical.
Whether the product of our work is printed on paper or emitted from a screen, designers deal with the human, material response to information. The medium is on the menu. Familiarize students with the many ways that information and ideas are disseminated in contemporary life. Give them the tools to find their rightful place in the food chain. In order for designers to take charge of the content and social function of their work, they need not become fluent writers, no more than an art director must become a professional photographer or illustrator in order to use these media effectively.