As everyone knows, different advertising mediums require different styles. Once users are at your web site, you have up to 30 seconds to engage them and this includes the download time. Give them the content they desire without asking them to watch your animated sequences or jump through special hoops. Another annoyance for many users is the required login before the site will give you any information. The only way to see these fares, however, is to tell Travelocity who you are including name, street address, e-mail address and phone number.
Users are free to browse the site until it is time to order something.
However, once you login, Amazon tracks your purchases and those of others purchasing items similar to yours. Some sites do not require user login, but they give the appearance that you will not get the best information unless you login. It appears that you cannot get to the pricing structure for Road Runner Pro unless you provide your name, company name, and associated information. However, if you simply click on the Next button, you will see the complete pricing list. Again, this is a case where the organization marketing department probably had final say over the web site development.