Vegetable production for marketing can require a lot of time. It's easier to grow jalapeno peppers than to sell them. Offering strawberries free to people picking on shares is a good deal. It is difficult to get students involved and motivated. How to organize a field day.
Success comes from giving people responsibility.
It's easier to pick corn if you can control the weeds. Castor beans works for insect. Cover crop management. Educational activities around food production. The university can be resistant to new ideas.