That makes for a more harried lifestyle at home. Parents rush home and try to put together a nutritious meal for the family. There simply isn't enough time available to invest hours into preparing the old-fashioned home dinner. This is food similar to home cooked but something you buy at the deli or supermarket. All I did was pop it in the microwave, add some vegetables, and it was as if I had simmered it on the stove for four hours.
Time is a precious commodity.
Anything consumers can do to save time will be marketable as long as it is a quality food product and tastes good. Other factors are health and freshness. People are frying less, broiling more, and using less salt. Prepared salad is a big item in supermarkets. Pre-cut fruits and vegetables are among the fastest growing sectors in the supermarket.