Again, an important element of the viral message is the Tell A Friend feature, which allows the user to forward the clever message to a friend while you re able to retain the data regarding where the message is going, and to whom. To prove its effectiveness, the campaign must be tracked through the client s Web site server. This is easily achieved by constructing a specific viral tag or URL that mirrors the page you wish users visit. I have found Gazooba s prices to be reasonable, as the tracking begins immediately and is Web-based and accessible to your entire marketing team. However, if you re using the system just to track viral efforts, I m not convinced this is cost effective, as there are few companies that allow you to track one project and not another.
Viral marketing is obtainable only because of the medium through which it is delivered.
The delivering of the message has the potential to reach hundreds of thousands of highly successful mediums. As with the viral message, and the product, timing is another factor that will help create excitement and interest in your viral message. The holidays in December are a great time to maximize your efforts for a viral marketing campaign. Many companies have learned that tis the season to send a viral message. The best example of a true viral message was created in 1998, to ride the wave of the holiday season.