The features are subtly branded and familiarize the visitor with the product. In the rest of this article, I'll provide ideas that will help you build your own user-centric site. Again, keep in mind that I'm trying to provide general ideas that will be useful to a broad audience, rather than specific tips and techniques. Existing customers , who need to know how to derive more value from your product, and whose loyalty can be strengthened by what they find on your site Segmenting Web audiences in this way helps you identify key steps you can take toward achieving the objectives for your Web site. The audience is highly media literate.
Visitors have short attention spans.
You are aiming to get repeat visits from this audience, not sales. Sales and favorability will follow if users have a good experience. The most recent site that seized my attention and delivers a most rewarding visit is the one for the Mini automobile . The Mini designer allows purchasers to view the available options, while casual browsers can enjoy the slightly less practical enhancements, all with great sound effects, such as the lawn tennis court roof or Ben Hur chariot wheels. The Levis Web site is another great example of how to deliver a fantastic experience to passing visitors without blatantly marketing at them.