There's a lot of great software and ideas in the Linux world. Most of it's free, and much of it is of a higher quality than its commercial counterparts. This site aims to encourage Linux developers and users to create press releases worthy of publication, and provide resources for general public relations.
Some online journals go so far as to include the full PR header, with headline and datestamps.
Writing a press release can get you instant recognition outside of your usual developer and user communities. As increasing numbers of people move to using free software, the popular press is becoming a necessary way of getting new product information to potential users. After all, the press is there to report news to its readers , not to play patsy to commercial empires. If your product is of interest to a publication's readership, it is in their interest to publish an announcment about it, regardless of your product's licensing policies, packaging or sexual preference. The first step is to learn how to write a decent press release.