The trade mark should be viewed in its entirety and should not be dissected into its component parts. The goods applied for are not chemical-free. A cleaning fluid such as water is just as much a chemical as a potentially toxic solvent. Only a vacuum is chemical-free. The mark is therefore not a term which other traders legitimately need to use to describe cleaning fluids.
Washing machines comprise a plurality of mechanical and electrical parts.
Describing a washing machine or its parts as chemical-free makes no sense. It is therefore admissible. For example a sugar-free drink is a drink containing no sugar or a very small amount of sugar. Such a claim is highly relevant since it implies that the products are relatively unharmful to the environment. Any undertaking is entitled to make such a claim in order to promote sales.