The program featured rap music, traditional Hebrew songs, a school's Spanish choir, the city's opera and a gay men's chorus. The city used grant money to fund most of the event. In Pulaski, Tennessee, the birthplace of the Ku Klux Klan and the site of numerous Klan rallies, residents have countered these events by emphasizing the community's unity and its disgust for the Klan. On the day of the Klan rally, downtown merchants have closed their businesses and staged a brotherhood march that is now an annual event. In Colorado, a ski resort offered discounts on lift tickets and rentals as incentives to keep people away from a 1992 Klan rally.
Some communities plan ecumenical services where people can express a united front against hate.
Such services should incorporate all of the town's religions. In Wallingford, Connecticut, townspeople held ecumenical services in December 1993 in response to a series of hate crimes. And in Texas, a woman invited 35 churches to a prayer vigil on the same night as a Klan cross-lighting ceremony. This tactic is seldom effective. White supremacist groups have won scores of lawsuits on First Amendment grounds against communities that attempted to block their public events.