Ask anyone who has browsed the shelves in a bookstore. American publishers have used many gimmicks to try to get you to buy their books, including startling shapes, outlandish typography, and peekaboo dust-jackets.
Some books take the physical shape of their subjects.
A number of books on display have variant dust-jackets. The rest show the right side. Put two copies of the book next to each other, and you get Schwarzkopf's whole face. This unusual exhibition was put together by UVa undergraduate, Darby Kimball '99, from Aiken, South Carolina. A third-year student majoring in mechanical engineering, she is a Rodman Scholar at UVa.