Growers and marketers were asked if they would be interested in working with other industry leaders in exploring the possibility for developing a marketing facility. A total of 91 growers and 17 marketers indicated interest in working on this type of project if a decision is made to proceed with such a development. Should new marketing facilities be developed, the organizational form chosen for the new development will be prime factor in its potential success. Several organizational forms are possible. Each has unique advantages and some disadvantages.
Some profit oriented operations exist, but they are out-numbered by nonprofit operations.
A new marketing facility could consist of a structure containing both and Assembly Building and a Brokers' Building. This facility would augment the existing facilities of the Benton Harbor Fruit Market at Benton Harbor, Michigan. A companion Brokers' needing wholesale space in a series of modules within the common structure. A machinery room and additional offices would connect the two structures. The cover of this report illustrates a conceptual design for this facility.