The Marketing Concentration prepares students for many exciting, lucrative positions because the central purpose of business is to market goods or services. Even governments and non-profit organizations provide goods or services to the public. Marketing courses cover subjects ranging from package design to managing the marketing process.
Students develop skills to make presentations, prepare reports, and work in teams.
Marketing skills are in high demand by a variety of industries. Marketing graduates often work in lucrative sales positions. Other graduates continue their education in a masters degree program to prepare for positions in marketing research or working for advertising agencies.