It is a shame really, that more sites aren't targeting women since most of the time it is women who decide what vehicle will be bought and where it will be fixed. So it was welcome news hear about a new automotive web site for women sponsored by Chatelaine Magazine and Ford Motor Company of Canada. The web site is actually a means of promoting a series of real time, in the flesh seminars, to be held at Ford dealerships across the country. The seminars will cover the essentials of vehicle maintenance, family and personal safety issues, and financing alternatives. But visitors to Ford4Women will find a site that has the potential to be more than an electronic billboard promoting the seminars and Ford.
Topics covered include maintenance, purchase and safety issues.
At this time, there is little else to keep visitors interested, just a couple of single question quizzes and polls and information about the seminars, of course, including a sign up form to receive e-mail updates. It's a promise the partners should move quickly to deliver on, because web surfers, and it doesn't matter if they are women or men, are no more loyal than car buyers. Don't give them a reason to stay and they will be gone, likely forever. If you visit Ford4Women, bookmark the site, then check it again in a couple of months. Then if nothing changes, delete the bookmark.