The Bush campaign hopes to create a new kind of politics on the Internet. That doesn't usually refer to political sites. In its haste to go online, however, the campaign left off a section for young people and many Spanish-language translations. Eskew says those problems will be soon resolved. The campaign rolled out a 30-second television commercial Wednesday designed to draw people to the site, which features an Internet radio station and live interviews, as well as Bush screensavers, pictures and electronic post cards.
Visitors can also test their knowledge with a trivia game or register to vote.
The campaign will solicit contributions through the convention, but is preparing for the post-convention fundraising ban by adding options that allow supporters to volunteer or write a letter to their local newspaper. The Bush campaign established its first Internet site in March 1999. The organization reports the site receives an average of 150,000 daily page visits.