Beginners and established producers can receive help through start up packets with pertinent market and trade resources, and private consultation with the experts to evaluate planned or existing business practices. An equipment loan program for those starting new vineyards and wineries provides physical resources. Workshops given three to four times a year by the team of experts keep the industry abreast of the latest technologies. Quarterly marketing newsletters provide education on local matters not available in the commercial wine trade press. Growers and vintners newsletters provide timely information throughout the year.
Tasting is a key component in promotions, as tasting ensures public acceptance as a quality product.
Tasting occurs at large fairs and festivals in urban markets, largely Indianapolis, within a short driving distance of the majority of wineries. In addition, educational speeches before civic, social, and church groups provide some depth on wine appreciation techniques. Media relations is focused on the key urban markets of Louisville, Cincinnati, and Indianapolis because of their proximity to the majority of wineries, as well as secondary markets in Indiana, such as Lafayette, Anderson, Evansville, Bloomington, and other winery locales. The course is very popular across campus and is especially useful for students in the Restaurant, Hotel, Institutional, and Tourism Management curriculum. The efforts of the Indiana Winegrowers Guild and the Indiana Wine Grape Council have paid off.