A large number of companies are already finding ways to accomplish in electronic media, things that were traditionally done in newspapers. Within these pages you will find resources that will help you get your message to the internet public. Whether you sell products or services, the internet is proving to be a media that can be extremely effective. We will attempt to guide you through putting a plan together, give you resources that can help you implement the plan, and tools to fine tune your internet advertising campaign. The Plan Advertising and marketing are only a benefit if it works for you.
Success is very rare unless there is a plan.
First of all you need to decide what benefit you are trying to get out of advertising. Although this form of advertising is normally associated with large companies with large budgets, the internet is leveling the playing field. This form of advertising is based on the principle of bringing your message in front of a large number of people over a long period of time. Direct response - Sales generated directly from the advertising Urgency, urgency, urgency. Lead gathering - Finding people who have an interest in your product.