F ortunately, Fairy Godmother was able to hook the happy couple up with her good friend and wedding planner, Martha Stewart . With her extremely good taste and expertise in color coordination, Cinderfella and the Princess of the Kingdom of the Land of No Malls were married the very next day. Fred and barney weren't invited. From Fantasy To Reality Just as old stories need to be updated now and then, the fairytale just presented was a way to illustrate the transformation of the retail sales industry from the days of yesteryear to today's internet extravaganza. For purposes of discussion, we'll focus on one industry presented in our drama, Automobile Sales.
Sales Techniques Say good-bye to the cat and mouse game.
Today's auto dealer has to adjust his approach for prospective sales. With more Internet-savvy consumers who have armed themselves with buying knowledge, the balance of power seems to have shifted to the individuals clicking the mouse. From the lot of the local auto dealers to a world-wide showroom, select the automobile of your choice from an almost endless stock. New marketing strategies may limit the number of vehicles on the dealer lot. Producer consumers will direct the demand and production of the vehicles.