Students participating in this course will learn how to conceptualize, design, and execute advertising for a variety of media. The course will include strategies and executions directed toward a diversity of publics and target audiences. Readings may be assigned from other sources to supplement the text. Most of the materials and techniques discussed in class are not included in the text.
Students are responsible for materials and assignments made in their absence.
Late assignments will not be accepted without a vaid excuse. Class will meet two times each week for discussion and class assignments. In addition to classroom assignments and exercises, projects and project deadlines will be given during class meetings. Material covered in class may be from sources other than the textbook. All assignments and projects are to be turned in on time.