LGE's Internet Microwave is the latest addition to its Internet-connected white appliance product line. Now by adding the Internet Microwave, LGE has solidified its position as the leader of the world home network appliance industry and has become the subject of attention among Houseware Show participants and the local press. In addition to standard cooking features, the new microwave can also access web sites offering cooking related information with its own modem. In particular, unlike existing microwaves with Internet access that only searched for recipes, LGE's Internet Microwave can also download cooking related information such as cooking time and microwave level for automatic cooking. In other words, users do not have to enter any additional information, but let the microwave do its own cooking with the information it received via the Internet.
Users can also continuously add information through Internet access.
Internet sites can also be bookmarked so that users can easily find sites of major food manufacturers to obtain the latest food product information. Links to grocery stores will also be available in the near future to enable on-line grocery shopping and ordering. LGE plans to focus on developing home appliances with Internet connectivity to add more products to its growing Internet-based product line, which currently includes Internet refrigerator, washing machine and now microwave. It plans to use its strength in the Internet-based products to become the leader of the Home Networking Era where all home electronics appliances will be connected to the Internet. The Houseware Show is one of the leading home electronics product exhibitions where leading home electronics makers from not only the U.S. like GE and Whirlpool, but also from Japan, Korea and other countries around the world participate.