I couldn't raise a million and a half bucks to produce this. Six months later or eight months later, I'd lost the deal, the term sheet had expired on the stars, and so forth. We've never lost anyone else's money here. I'm very happy about that. That business was a great idea, it just wasn't the right time.
Timing is everything.
And it's one of those variables that's just out of your control. I don't have astrologers in here, or palm readers in here every afternoon telling me when to pitch something, when to do what, or when to grow. You just try. Well, I guess the thing that people think they can control is being able to predict consumer behavior. But that's pure hubris in my opinion.