This manual includes the designs and guidelines to regulate the implementation of a standard signage system throughout all of the campuses at Rutgers, The State University of New Jersey. The Rutgers Exterior Signage Standard Manual has been developed in response to a need for a comprehensive master signage program. The signage system is directed towards establishing a distinct and professional graphic image throughout the University. The system provides consistent visual standards to assist operational functions and to establish a practical and economical method for implementation throughout the campuses. A standardized system is dependent upon a uniformity of size, typography, spacing, layout, color, nomenclature and simplicity of components.
Simplicity is of top priority in the criteria for good signage design.
The end user does not wish to, and therefore, usually will not respond to non-audible direction if too complex, no matter how correct the information has been related. To achieve this minimal but effective architectural signage, it is important to render to the traveler in a concise manner the most essential decision information on an as need basis. Exterior sign types have been developed to satisfy specific signage requirements. Each sign type has a specific function as an integral part of the overall system. They have been developed to separate information into primary and secondary levels, eliminating the confusion of competing messages of varying importance.