Altruism maintains that others should benefit from your actions. Egoism maintains that you yourself should be the primary beneficiary of your own labors. C. Egoism is an often-misused term. Egoism simply means acting for your own benefit. Egoism entails acting in a manner actually and demonstrably in your own interests, i.e., a rational pursuit of your own values.
Values exist hierarchically.
The basic values are direct and material. Values at the next level remain material, but are not necessarily direct values. At the next level, values are nonmaterial. All these people contribute to your own life and contentment. The above types look for rewards from someone else.