Patrons' receipts translate into points, which accumulate for schools designated by the shoppers. Throughout the holiday season, malls will be pulling out all the stops to entice customers, who may pick a location as much for its holiday atmosphere as its stores. Look for such features as valet parking, interactive seasonal displays for the kids, complimentary gift wrapping, free concerts, contests and community outreach programs. Maybe this year, you'll leave the mall with packages and a smile. Visit information desks for complimentary maps, event information and, at most larger locations, free stroller and wheelchair rentals.
Some desks also give away shopping bags.
Malls this time of year also offer increased security, including guards who can escort you to your car if you're concerned about safety. Most malls extend their hours gradually over the weeks between Thanksgiving and Christmas, with stores typically open from 9 a.m. until at least 10 p.m. Dec. 18 through 23. Call for an update before you shop. News Jobs AP Shopping Archives Entertain.