The Ultimate Source for Company Information. Provides company profiles and links to thousands of public and private company web sites. The Official Missions, Goals, Principles and Philosophies of Over 900 Companies. 1998 Encyclopedia of Consumer Brands. Approximately 600 of the most popular brands in America are included.
Separate volumes cover consumer products, personal products, and durable goods.
1994 Encyclopedia of Major Marketing Campaigns. Covers 500 of the most notable advertising and marketing initiatives of the twentieth century. Major Marketing Campaigns Annual. Profiles 100 of the most notable advertising and marketing campaigns of the year. Both search forms can be searched by SIC code.