Well, since then we have a lot more data about people s experience on the web. Most of my general perceptions about design, however, have held up pretty well. Many of them actually relate to a longer timeline of historical experience that s a lot deeper than just the last few years the long tradition of the printed page. That said, today there is more pressure on people s time, and attention spans have been assaulted. So, we tend to see people scanning and dipping in and out of things a lot more.
Web design needs to respect that.
Some of the principles of my 1997 book may be in need of revision. My principle of content on every page has certainly held true, though I didn t really invent the concept. The websites that follow this rule are always among the most successful. Content on every page means real content as opposed to teasing or hype not click here for more cool stuff. For example, in sports news, the headline immediately tells you who won the pennant instead of just saying Baseball.