State tourism officials are just as upbeat about this year as local hotels and attractions. Visit Florida, which markets the state to tourists, has begun a campaign to diversify Florida's appeal in hope of luring more people and guiding them to more attractions across the state. That effort should help boost tourism numbers this year. They want to experience something new, something different than what they experience day to day. Florida is uniquely positioned to capitalize on that market.
Travelers can do a whole wealth of activities while they are here.
We are not a one-dimensional destination. The state's crime rate has fallen drastically over the last decade, and that, too, will continue to make Florida attractive to visitors, Flanigan said. Plus, Florida remains a good value, he said. The same can't be said for a lot of other destinations. E-mail this story to a friend.