I think that will generate a lot of the requirements. We do have many customers who are doing exactly that. They are literally helping to define the new product that they are introducing to the market, how to best introduce that, how to promote that, how to price it, how to distribute it, how to anticipate market trends. All of that is being done today. But in terms of the overall potential, current use is still a very small percentage.
Some industries are a little more mature than others.
The consumer products industry is very much using this technology now, and now financial services, banking and insurance, and durable goods manufacturers are getting very interested. This is just now happening, in terms of what I really think is an explosion. It's one of those things where it can go on for some number of years where people are trying to experiment, you've got the pioneers, and all of a sudden a critical mass develops and then everyone starts doing it and it explodes. And I think we're right at the cusp of that explosion. Probably about a year ago, it started.