This subject is designed to provide a thorough grounding in media theory and research through emphasis on media production, audiences and the 'effects' of the media in society. Special emphasis is given to the ways in which 'news' is selected, produced and disseminated. A variety of case studies offer students an opportunity to develop their personal and professional understanding of mass communications by using current research techniques, methods and procedures. This subject is concerned with the special problem of communication across linguistic and ethnic boundaries. This subject examines the theory and practice of interpersonal communication.
Special attention is given to personal and professional encounters.
The objective is to synthesise and critically analyse knowledge of communication theory and research by examining the influences of varying assumptive positions or conceptual perspectives upon communication theory building and research. The analysis of selected research studies from the literature will demonstrate controversy and confrontation in communication theory as well as research. Case studies from both interpersonal and mass communication will be examined. The aim is to develop an understanding of the diversity, dimensions and history of formal, work or personal relationships within the framework of an interactionist approach to communication theory. History, structural and cultural perspectives on relationships will be analysed when relationship disorders and problems of communication in various contexts are discussed.