In other words, disorder increases. We experience entropy in many ways. Hot things tend to cool off. Our bodies deteriorate. Unless my wife intervenes, my office tends toward a messier state.
Some people see entropy at work in the realm of digital content.
In their eyes, the convergence universe is moving rapidly toward disorder. Digital content is tending toward unfettered distribution. While some people welcome this kind of entropy, others, notably copyright owners, don't appreciate it at all. Humanity has long fought to overcome entropy, at least locally. We can create heat and generate motion by burning fuel.