Here are some examples of effective headlines I developed using this 5 step procedure. Use this simple 5-step procedure the next time you want to create a captivating headline. Make your advantages easy to understand. Don't try to be everything to everyone. Work for referrals.
Word of mouth is the least expensive, most effective way to get new business.
Use online marketing. Don't sell, help people buy. Partner with other companies reaching your market. Shift the risk to yourself and you will profit. A believable guarantee makes it safe for prospects to give you a try.