The particular ad that I focus on in this essay is the one where charismatic amphibians are speaking surrounded by a natural landscape filled with a river, flowers, and trees, not to mention a huge Budweiser sign. The advertisement may not use any catchy words to set its claims, but it does a good job of getting its point across. The ad focuses on viewers' imagination and humor.
Viewers see the talking animals and are struck by the humor in that.
The idea of presenting a product by using more animals than humans is different and unusual, naturally attracting our attention. The grounds for the advertisement seem to be based on the fact that Budweiser is a quality beer that has been around for a long time. The experience of those involved with beer has influenced consumers to spend their money on an item that is well known and respected. In the particular advertisement of Budweiser that I looked at, the scenery is one that is filled with nature. Trees, bushes, streams, and animals are all apparent in the background.