Other stores may raise their prices merely to make sale prices seem more appealing. If you are in the market to buy an item, first check out the prices and reputations of several stores in your area. Don't take for granted that a sale price is the cheapest. A warranty or guarantee is only as good as the firm that stands behind it. Deal only with reputable firms.
Some businesses raise their regular prices to cover the cost of free gift offers.
An ad must inform you if something else must be purchased in order to get the free gift, as well as how much it will cost you. Bait and switch In this illegal advertising practice, a store makes an attractive offer for a product it has no intention of selling. Once you get to the store, after swallowing the bait, the seller informs you that the TV's are sold out or are of very poor quality and then tries to switch you to a higher-priced product. If a merchant offers an item that is an irregular or second, it should be disclosed in the advertisement and on the product itself. Inspect low and sale-priced merchandise carefully before you buy.