The impact of Subway Art and a film, Style Wars, which followed, was a new recognition that the writers now had many faces, backgrounds and stories showing that these so-called hoodlums were actual people. The book and movie were catalysts which allowed the Hip-Hop subculture and graffiti spread like wild fire. Today, graffiti scenes exist in every major city and on six continents. There are many ways writers communicate. At the top of the pyramid are the magazines, videos, and Web sites dedicated to the sprayed art.
Writers submit pictures of their pieces to the magazines and the best ones are printed.
The best writers gain fame by appearing in the most magazines. The style of EAST filters through the graffiti community subtly. Joe Writer buys or in some cases, steals Scribble magazine from Tower Records and sees EAST's pieces. He then emulates aspects of his style. Then Sam Writer, who lives in the same town as Joe, buys the same magazine and sees EAST's piece.