Both give good reason why you should get federal trademark registrations for your names and slogans. The new law was enacted as part of the 2000 federal budget. It fills a hole in trademark law. So, to get an idea of why the new law is so helpful in the fight against cyber- squatters, you need a little knowledge of trademark law. The first principle to know is that the primary goal of trademark laws is to help people shop.
Trademarks exist to facilitate commercial transactions.
The idea is that once you decide whether you like a product or not, that product's brand name will help you shop more efficiently in the future. The reason is that assuming you remember the brand name it is easier to find a product again by scanning the shelves looking for the name or logo or slogan or color. Conversely, if you know you don't like Marilyn Manson's music, you probably won't try his movie. Trademark law is in place to prevent you from getting confused. It prohibits anyone other than the owner of the trademark from using a similar mark on similar products.