To begin addressing these questions, the urban task force undertook a two-year study of current Extension organizational structures and programming methods in urban areas across the nation. Ideas on future needs, challenges, and concerns for urban Extension programs also were solicited. Data were collected through a telephone survey of county or district directors in 13 urban locations. Results Combined results of the telephone survey, on-site visits, and a literature search of urban programming revealed a wide variety of approaches being used in working with urban audiences. Results from the telephone survey indicated common problems and frustrations among urban faculties.
Urban faculty are hungry for directions and ideas on how to better program for large audiences.
Respondents emphasized the need for better communications and nationwide networking among urban county faculty and for urban Extension conferences to discuss successful programming efforts. Educational programs offered in urban areas can't be construed as being in competition with programs offered in rural areas, but rather should be complementary, covering the total spectrum of the issues. Statewide issues and organizational objectives apply to both rural and urban counties. But, administrators must appreciate that programming and meeting organizational objectives varies greatly between urban and rural counties because of potentially huge audiences, the characteristics of the urban residents, and the need for nontraditional specialists and other resource support. Urban faculty must establish a balance between proactive and reactive programming.