During that same year, his figures showed that 10.1 percent of the adult U.S. population visited a doctor of chiropractic. In short, about one out of every two people had visited an alternative care provider. Ironically, while alternative care increased a whopping 27.5 percent, the percentage of the population who had visited a doctor of chiropractic over the last 12 months had only increased from 10.1 to 11 percent, an increase more than offset by the number of chiropractors graduating over the seven-year period. I ask these questions to encourage or remind you to take the necessary actions to educate your patients about the lifetime value of chiropractic. No matter what your philosophy, your patients should be seeing you at least once per year.
Spines have to be as important as teeth.
Let's look at what drives people to your office. Encourage and empower your current patients to refer. Teach people how chiropractic is an integral part of a healthy lifestyle. Network with other doctors of all specialties in your community. Write and submit articles to your local newspaper or community magazines.