Baby faces and grizzled old veterans. Like any large group, the fundraising industry has its leaders and its followers.
Some players are just a bit more equal than others.
The actions of those few affect the actions of many, and they disproportionately affect the fundraising landscape for parent group leaders across the country. Keep an eye on the latest happenings with these companies and you ll have a good feel for where the industry is heading in the short and the long term. The Old Guard Big, old companies with tested and true fundraising models, these are the ones that have been helping schools raise big bucks for decades. Candy, gift-wrap, gift catalogs, and magazines are the big four products of these Big 6 companies. When the town is named after the company, that s a telltale sign that you re dealing with a big shot.