There are as many tactics as creative ideas. The winners get a free ticket.
Web surfers can download the coupon and present it at the door.
Many arts organizations are offering cyberclubs where members pay a fee and get discounts on restaurant dinners, theater tickets, parking, and other goodies. Server space provided by the Master of Arts Management Program of Carnegie Mellon University. Arts Wire is a service mark of the New York Foundation for the Arts. All rights reserved.