Beware of other unintended gratuitous or stereotypical descriptions of people based on gender, age, ethnicity, handicap or sexual preference. The media are plural. A newspaper is a medium. Public relations workers are practitioners. Spell out television in first references.
TV is acceptable as a shortened second reference in most uses.
Spell advertising and advertisements correctly. The term ads is acceptable is acceptable in most cases, but make sure that the meaning is clear. Simply Good writing is simple prose that expresses ideas clearly and succinctly. These suggestions for good writing are culled from Strunk and White's classic The Elements of Style. . Use the active voice. .