Relationship marketing and business networks are the keys to identifying and realizing customer value in these settings. Entry-level positions include relationship manager, market manager or client manager. Students select nine hours from remaining highly recommended courses. This career path prepares students for consumer marketing jobs other than brand management. Relationship marketing, pricing and revenue management, and a focus on sales responsibility distinguish integrated product management from brand management.
Students select nine hours from remaining highly recommended courses.
The globalization of business has heightened the importance of successful international marketing plans. This career path focuses on the many ways in which cross-cultural, governmental, international economics and organizational issues arise in marketing internationally. Entry-level responsibilities in this field normally entail assisting with product launches in international markets. Students select nine hours from remaining highly recommended courses. This career path is designed to prepare students for a variety of careers in finance with a for-profit or nonprofit organization.