In the late 70s, he left In Fisherman to start a new company. Electronic depth finders. Go to the lake next summer and count how many boats don't have one. Zernov believes, once again, he's got the next big thing. The Aqua View does have its critics.
Some purists think it takes technology so far as to be unsporting.
Even Zernov's old employer, In-Fisherman, seems cool to the camera. I don't think the average fisherman, though he might be curious, first of all is going to be so curious that he's going to buy a lot of these. Zernov admits his system's expensive right now - just as depthfinders were, when he got into that business. In two years, Zernov expects to be selling the Aqua View for a third of its current price. It doesn't turn the fish on and force him to bite.