Marketing Costs Annual advertising, promotion and other publicity related to promoting products are examples of annual marketing-related costs. Depending on the amount and diversity or product produced, this cost can vary considerably. Delivery costs associated with supplying retail outlets are also considered as marketing costs. Labor in the Sugarhouse Labor to operate the evaporator, maintain firing, draw-off, finish and filter syrup, etc. is an annual cost. The amount required is directly proportional to the volume of sap processed and amount of syrup produced.
Significant labor is also necessary to set up and clean up the operation.
For a successful maple syrup venture, management of the operation is required during the season. Management planning such as ordering supplies, repair and maintenance of equipment, coordination of tapping, sap collection, evaporation, packaging, etc. must be completed.