He owns the idea. The Internet which you and I use was built out of an open sharing of ideas. By erecting barriers, as Amazon has, and being aggressive about it, they are milking a cash cow they didn't create. To put it in analogous terms for writers, imagine if you couldn't write a story because Dean Koontz had already written it. That's what's going on in another creative space, software.
Writers have a better ethic, only steal from the best.
We want the same ethic in software, we used to have it. Now our art is becoming the province of lawyers and profiteers like Bezos. Bezos is especially horrific because he uses his patents as a competitive weapon. The invasion of a new kind of monster. Driven by greed, he destroys the best hope of freedom for mankind.