Since 1998, the Silver Sleuth Program has been committed to educating senior adults about fraudulent business practices. Older consumers tend to be victimized due to the effects of aging, because they are less suspicious of scam artists and because they are less familiar with current consumer issues. During the past three years, we have reached over 25,000 older adults throughout our service area. The success of the Silver Sleuths set the precedent for the Junior Sleuth program. Junior Sleuths are volunteers between the ages of 16 and 18 that work with the BBB to combat businesses intent on defrauding teens and young adult consumers.
Teens often fall prey to deceptive business practices because they are na ve and lack experience.
Our goal is to raise the level of consumer education and awareness of teens in order to protect their rights and assist them on their way into adulthood. We are asking you to support this effort because education is vital to the formation of competent young consumers and enables older consumers to protect their own interests. Fraud takes a toll on individuals, legitimate businesses and the aggregate consumer economy. We hope that you will be able to aid us in our work.