Special attention is given to the changes and developments in the former Soviet Union and Eastern Europe. Review of the European Community as well as the major Asian economies of China and Japan. The theory and practice of contemporary global marketing management. The context or environment of international marketing is covered along with the task of marketing within a variety of national or cultural markets. Major topic areas include the global marketing environment, global market research and market entry, and product planning and strategy in a global context.
Several projects involve students in global marketing research.
The historical and contextual elements are the foundation for the examination of current theoretical and empirical approaches to international economic and financial relations. Major areas of emphasis include international finance, international trade, and international economic integration. This course is intended to integrate the field experiences and presentations by guest faculty in the areas of international business with current developments and literature in this field. Students will be expected to prepare analytical reports on the various films and institutions visited in the program. Major topics included in the reading and discussion in this course are the role of the multinational firm in the world economy, international business strategy, organizational behavior, international human resource management, and financial management for the multinational firm.