They have really been the core of this economy. The fact that technology will allow us to copy anything they do without ever paying them can undermine the whole system. Well, the Association has expended a lot of resources looking at the eBook market. Based on the first report we got from our consultants, we decided to go forward into the eBook market very vigorously while trying to get some standards on things like metadata. What that first report showed is that about 10 percent of the publishing market will be eBooks in five years.
Some people say that is high, some people say that is low.
But what it definitely says is that the eBook market is significant. I tend to think you are going to find some segments that will move faster than others. My guess is, and I am thinking of this as a former college student who still has a dent in her collarbone from carrying a book bag, if you could start having eBooks for all your college textbooks that would be wonderful, and it would certainly lighten your backpack. So, I think that this would be a very logical place to start. If the price of these different platforms came down, I think you would see more people buying into them.