By the end of the program, graduates are able to assess the global marketplace and its myriad of needs. They will also possess the ability to work in teams, solve problems, and make creative decisions which are all skills employers value. The first year of the Marketing Diploma Program provides a broad overview of business skills including corporate law, business mathematics, and human resource management. In the second year, students learn the dynamics of marketing in-depth. They are exposed to advertising, microeconomics, and the international marketplace.
Students choose from a variety of business electives in the final semester.
The curriculum is regularly updated by industry specialists to ensure a fine blend of practical and theoretical knowledge. Many are corporate consultants and are able to weave this experience into the classroom setting. In addition, there are a number of adjunct faculty who come to the classroom directly from the corporate world. This combination provides students with the knowledge and skills sought after by industry. Upon completion, they are ready to enter the challenging and fast-paced world of marketing in both retail and wholesale positions.