All of our appetites and needs, both individual and social, lead us in pursuit of survival. Hunger leads us to find food, thirst leads us to water, exhaustion brings sleep, pain repels us from danger. So we reproduce, and evolve. They are excellence, variety and security . Every human trait, every social urge, every animal instinct is directed toward one or more of the three.
Truth is an excellent match between reality and opinion.
Kinship extends security within its ranks. Specialization is always in pursuit of excellence. Peace is the secure opposite of strife. Justice aims to provide security of liberty and property to the widest variety of people under its care. Murder, theft, assault and the like are threats to security.