Relationship marketing, pricing and revenue management, and a focus on sales responsibility distinguish integrated product management from brand management. Students select nine hours from remaining highly recommended courses. The globalization of business has heightened the importance of successful international marketing plans. This career path focuses on the many ways in which cross-cultural, governmental, international economics and organizational issues arise in marketing internationally. Entry-level responsibilities in this field normally entail assisting with product launches in international markets.
Students select nine hours from remaining highly recommended courses.
This career path is designed to prepare students for a variety of careers in finance with a for-profit or nonprofit organization. Some possible positions include working capital management, treasury operations, controller and capital expenditure analysis. Students pursuing this concentration should consider enrolling in the Certified in Financial Management program. This concentration is designed to prepare students for a variety of positions with national or regional investment banking firms or the investment banking operation of a commercial bank. Some possible positions include security sales and trading, mergers and acquisitions, and security underwriting.