Search engine and directory listings, linking, advertising, affiliate referral programs, traditional marketing, other new media marketing. Know where your traffic comes from. Branding includes many image-creating activities. Branding is marketing s job, not delegated to the technical department. Develop brand by having a useful and fun, interactive experience at the core of your Website.
Technology offers unique opportunities when applied to new business model.
The killer app becomes part of your brand providing competitive advantage. Multiple revenue streams. Enjoy the benefits of adding and managing multiple revenue streams. Try sponsorships, demo software downloads, affiliate referrals, etc. The foundation of the Internet and Web is built on standards, open systems, and sharing information.