I don't need to hear the spiel about why the company is so great, but want more specifics, color and detail. When sources are more comfortable, they're likely to give a better interview to a reporter. Gibson often conducts media training using PlaceWare, a Web-based conference application tool she also employs during actual interviews to increase spokespeople's accessibility and to improve the potency of presentations. Gibson says PlaceWare can be used in virtual media training and is ideal for training geographically dispersed spokespeople. She asserts that technology-centric media training techniques will become more popular as reporters' and clients' comfort levels increase.
Users can discuss the presentation on a teleconference call synchronized to what's happening online.
PlaceWare, which competes with conferencing solutions like WebEx , has separate environments for small and large meetings, and offers reporting capabilities that link online behavior to identities by tracking IP addresses. All online and teleconference activity can be recorded.