As a web-master you should already understand the importance of good web design. I cannot underestimate the importance of appropriate link placement. Over the next few pages I shall go into detail about how to increase your revenue by efficiently using your links. Please note - there will always be exceptions to the rule. Text Links can be split into two categories, text or banner links.
Text links are the subtler of the two links.
They are generally the same colour and not as eye catching as, for example, a 120 x 60 banner. Affiliates tend to use text links in online directories i.e. a garden page would consist of numerous lines of text links allowing the visitor to choose where they want to go. Therefore the statistics for affiliates who use text links tend to have a lower impression count but higher C.T.R., which theoretically means more commission. Banner Banner links have far more variables to them than text links e.g. animation, size, download time etc. and each factor effects the performance in one way or another. When used in conjunction with each other they can be very eye-catching and therefore extremely rewarding.