In doing so, they become more aware of societal implications of marketing, as well as the complexities of doing business in global markets and in the information technology age. Career Paths Graduates of the marketing concentration are prepared to begin careers in sales, advertising, marketing program analysis, direct marketing, international marketing and marketing research. The flexibility of the marketing curriculum is designed to maximize the ability of students to select courses which are of the most interest to them.
Students are also eligible to complete an internship as part of their concentration requirement.
The specific requirements are listed below. The Undergraduate Admissions Office University of Massachusetts Boston 100 Morrissey Boulevard Boston, MA 02125 tel.