We care about the people who have died, or have been injured in accidents on our tires, and we care about their families. And we do things like investing hundreds of millions of dollars to continually improve our products for the ultimate safety of our customers. We improved these tires back in 1996 when we saw a market trend shifting toward larger vehicles and a tendency to modify those vehicles with additional weight for commercial use. When seatbelts were made mandatory there was no push to recall cars without them although the inclusion of belts obviously saved lives. In the more recent case of airbags and the move to two-stage systems that would not potentially cause death to children and smaller adults, again there was no push to recall and retrofit all automobiles with the new technology.
Tires get better every day.
Of course not. Over the years tires companies have worked to educate consumers about the importance of proper care and maintenance of tires. There are tire care booklets in the glove box of every new car. But frankly, tire technology has gotten so advanced that many people tend to forget their tires. Certainly a few months ago, even the media wasn't interested in promoting tires and tire care.