Making the sale. Shipping the product. But, increasingly, crisp execution is a function of speed. That's because we work in one of the fastest-moving industries on Earth. In this business, speed is everything.
Speed is crucial to execution.
It does, however, require approaching our work with a mindset toward making a decision, implementing it quickly, learning, adapting and continuously improving. And there's another benefit from executing with a sense of urgency. When we set aggressive deadlines for ourselves and insist on meeting them, we'll find that there's simply no time for protracted analysis, long-winded meetings, and unnecessary reviews and checkpoints. Speed of decision-making. Speed of implementation.