Most of these online stores are no bargain since they still have all the overhead of a typical store plus the internet related expenses. The bottom line is that they are selling what they have, not necessarily what you want. The Diamond Source of Virginia gives you access to the highest quality diamonds in the world . Contrary to common belief, most of the nicest diamonds are kept by wholesalers rather than being shown in retail display cases. Retailers usually buy lower quality merchandise for their inventory due to the expensive carrying cost and insurance.
Wholesalers keep the very best for their own customers.
Diamond wholesalers buy diamonds from other wholesalers and diamond cutters. They market their diamonds to retailers and usually avoid dealing with customers directly because they do not want to deal with the education and customer service issues of the general public. At Diamond Source of Virginia, we are neither a retail store or wholesaler. We do not have a diamond inventory because we want to work for you to find the right stone for you. We act as an information broker to thoroughly understand your requirements, then we use the phone, fax, and internet to search suppliers worldwide to find the best value for you.