Watch his eyes. As you begin to tell him all about yourself, watch his eyes. The latest hockey score on the TV above the bar. The girl in the corner who's downing her fifth martini. The brand names of the beers on tap.
Same thing happens online.
Everything we do is all about you. Because the management of your average e-commerce site likely has wandering eyes. No, we can't spend any more time and money on customer service. The VC guys are hammering us to acquire NEW customers. Interacting with customers is getting way too time-consuming.