R Badrinathan On the Internet, success is measured by your conversion rate. This number is derived by dividing the number of purchases by the number of visitors. The answer to this question depends on whom you ask. Ask a graphic designer and he ll tell you that your site design must be pleasing to the eye, with beautiful photographs and artistically-rendered graphics. While these issues of form and function are important, they won t necessarily increase your sales.
Words pay Never mistake the power of the word.
Words are the ticket inside your visitors brain. Words are persuasive and words alone will sell your product or service. Believe it or not, photographs are secondary. Because the Internet businesses with the highest conversion rates are comprised primarily words, sprinkled with an occasional graphic, which in many cases is the logo for the Website. This is what sets your business apart from your competitors.