Special Premiums Special premiums can be offered for a limited amount of time, determined by WKSU and the underwriter. Drawing Items Products or services also can be offered as drawings with the product value determining the drawing time frame. Each fund drive hour contains an average of four, five-minute pitch breaks. Your product or service can be highlighted during each break period as a vehicle to encourage listeners to call and pledge during that designated time. For example, a ride for two on the Goodyear Blimp may be offered for seven hours, while a stay at a Bed and Breakfast may have a drawing period of two hours.
Several criteria determine the potential success of a premium or drawing.
The products or services must have a broad appeal to and an effective distribution system for WKSU listeners. For example, coupons have worked extremely well for products like Smucker's jellies or for restaurants like The Mustard Seed Market and Cafe. WKSU will not accept discounts as premium or drawing items. WKSU fund drives can provide wonderful opportunities for you to expose your product to the public radio audience with more detail than is allowed with underwriting announcements. If the offer is intended to facilitate listener support of public broadcasting, the FCC allows descriptive product language during fund drives.