As an extension of our commitment to educating women, each month First Union is featuring interviews with top female executives who share their insights and perspectives on issues surrounding Women and Money. This month's featured executive is Kellie Scott, Director of eChannels, the bank s internet division. From there I became involved in strategic planning and managing First Union's online banking products. When First Union formed the eChannels divisions to coordinate all of First Union's activities relative to the Internet, I was selected to lead this effort. While it is difficult to place all women into a single category, I think it is fair to say that the behavior of women towards the Internet is changing.
Women spend less time on the web than men, but, as web users, they are growing faster than men.
Women seem somewhat more concerned with security. They look to the web for education and advice and they don't want to be talked down to. From those numbers we can infer that women want to perform transactions on the web that are quick, easy and convenient. In eChannels, we recognize that orienting our products and services towards the special concerns of women is important. Maybe they could ask their children to get them started.