I, II , III A three-course sequence that provides an integrated framework for examining the key strategic and operational issues faced by modern businesses. The course incorporates case studies that feature a range of business environments, from small, start-up firms to large transnational organizations. The course also involves experiential learning techniques. Students are exposed to internal aspects as well as external forces that affect organizational performance. MBA 4131 provides an understanding of industry and competitive analysis, strategic marketing and market analysis, and the use of information technology for competitive advantage.
Students apply course topics by exploring the market feasibility of a business idea.
MBA 4133 addresses operational issues in marketing and information technology as well as financing strategies and strategic investment decisions. Students develop a business plan that builds on the market feasibility studies completed in MBA 4131 and that incorporates topics covered in MBA 4131. MBA 4134 covers managerial accounting for decision making and production, as well as operations management topics. Students develop a business plan that builds on the market feasibility studies completed in MBA 4131 and that incorporates topics covered in MBA 4133. Also included are innovation, the implementation of information technology, and strategy execution and controls.