Many commercially produced formulations are available, some are good, some not so good. Most solutions are water based with varying amounts of alcohol, and a pinch of surfactant. However, some solutions are more aggressive than others. These products should be used with great care. With most fluids, clean your records only as often as is absolutely necessary.
Some manufacturers feel that only a few cleanings throughout the life of the disc is advisable.
For long-term record care, I recommend combining wet vacuum technology for deep cleaning, and a good dry brush for maintenance. Use a vacuum record cleaning machine when the record is new, and then several times throughout the life of the disc as required. A good dry brush should be used prior to each and every play. Don't forget your stylus, which should be thoroughly cleaner before each play. Once you have cleaned your collection, you must address proper storage techniques.