It's all about reputation.
Some places have it.
Milwaukee has its props, but not in the way any self-respecting hoopster hopes. Beer drinkers throughout America may think it's the perfect spot to down a few pitchers of the local stock and get a brewery tour to boot. Bikers from coast to coast may think it's the perfect spot to find a new ride. But to outsiders, high-quality boys basketball and the great place by the great lake are an unlikely mix. A lot of people from New York and places like that don't know nothing about Milwaukee.