Participants are required to take part in and pay the cost of a ten-day study trip to Europe , which is integral to the course work. Interested persons should contact the IMAN program director or associate director. Preference will be given to students who have completed all core and track courses. Students without knowledge of marketing will be admitted only by prior arrangement with the IMAN program director or associate director. Students demonstrate their ability to structure and complete a major project that identifies and resolves an important management or organizational issue.
Students report the results of their efforts in written and oral form.
The project may be developed in cooperation with students' current employers or with some organization of their choice, provided there is no conflict of interest. The project is conducted under the direction of an on-site supervisor in cooperation with a faculty advisor.