In others, it extends to advice and help on record keeping, financing, administrative practices, location, insurance, and personnel. This Chapter discusses such services, pointing out that the range of assistance varies according to the individual wholesaler and the line of merchandise. Some of the services are free, but others carry a fee. If you haven't checked the management services that your wholesalers offer, you should. Because their business depends on you and the other retailers to whom they sell, they are common sources of assistance.
Some wholesalers offer services on sales promotion, buying, and new developments in products.
The types of services and the extent to which they are available varies with wholesalers and lines of merchandise. Your wholesaler-distributor may or may not provide all of the services discussed in the Chapter but reading about them should help you when you investigate such offerings. Promotion Wholesalers often help in promoting the products they sell to retailers. Some of these services are free, others carry a price tag. However, as a rule, the price tag is not great because the wholesaler spreads the cost of this sales-building program over a number of retailers.