Sony Pictures Entertainment was the first major Hollywood studios to embrace the Internet. CTI was established to explore the potential of this new medium. Each of the studio's divisions has an interactive identity which converts traditional properties into online entertainment. Film, television, and original entertainment sites are interwoven with e-commerce opportunities, innovative promotions and responsive technology allowing fans to connect with their favorite movies and television shows.
Visitors can navigate through the site in many ways.
The Fun and Games area is a collection of interactive games, e-postcards, screensavers, and music while the Clip Vault is a virtual library of downloadable and streaming movie trailers and video segments. These Web networks have attracted major advertisers. Microsoft, Sprint, Ford Motors, eBay, and Gillette have worked with Sony to create integrated advertising and promotional campaigns.