It's well known that a picture is worth a thousand words. From Egyptian hieroglyphics to computer icons, symbols have long been used as powerful tools for conveying meaning.
Symbols are also an important part of building a strong institutional identity.
As part of the College's new integrated communications initiative, Mount Holyoke now has a new visual identity. Now, after a rigorous process of development and testing, we have it. In May of last year, an identity team, made up of faculty, students, staff, alumnae, and graphic designers from the Office of Communications and the local area, began work on developing a new visual identity for the College. The goal was to develop a symbol that was distinctive and could be used effectively in a range of applications to reinforce the core institutional messages identified as part of the College's integrated communications effort. In combination, these themes describe an institution uniquely positioned to graduate independent critical thinkers who speak and write powerfully, who are technologically savvy, and who are distinguished by their ability to lead in a complex, pluralistic world.