These rules fly in the face of the way most women behave. Women think of rules as guidelines, hints, and suggestions. In order to win, a woman must learn how to play by men's rules and then choose whether she wants to play their game. If she chooses to discard the rules, she will find herself on an uphill climb with a thousand pound boulder on her back. This gives them a direct line to the goal.
Women seek personal fulfillment from their jobs and are often distracted from winning.
Adopting a more aggressive approach will get women to the goal faster. Men and women even perceive the word 'aggressive' differently, said Evans. To men, 'aggressive' is being bold, forceful, a winner. To women it's being hostile, mean and ruthless. Men talk a lot about their successes.