As a consequence, new competitors will enter the wireless market more readily. Sun Microsystems and Microsoft will be most prominent among these. Multiple Third Generation standards won't affect end-users. Self-indulgent bickering among current vendors will open wide the door to new competitors. Manufacturers and carriers have different motivations for pursuing Third Generation.
Some manufacturers perceive a real market.
Carriers are focusing on Third Generation more to gain access to the spectrum reserved for it than for a market advantage which the technology may provide.