He chest bumps Lumpy Herron. He jams his Impala trunk with golf memorabilia. He's every straight man's foil, often while improvising from the script. But I don't go out on the course and quote David Duval's style number. Sign Boy is a flag carrier in the new genre of hip, comedic golf ads that have followed the cutting-edge, creative lead of ESPN and Nike.
Tiger bounces ball on club and unknowingly conducts a driving-range symphony.
Duval gives his seven cents, Sergio practices English in the convertible, Jesper runs naked and tackles a blocking sled, Funk and Furyk play military golf, and Sign Boy never shuts up. These aren't your father's golf commercials. Sign Boy helped FootJoy sales increase 11 percent last year. In cutting 17 commercials during two sessions near Orlando, Fla., the goofball ambassador has contributed to making the brand cool again for the under-30 demographic. As an actor, it's a thrill to have people quote dialogue back to you.