You therefore need to push the marketing of your business, maybe issue a flyer this week, run a one-paragraph ad in the local newspaper the next, send out news briefs and article contributions. The key rule is to dedicate at least two hours of your day to marketing your business. Know the steps you'll take before you open and after you open to maximize sales and help the business to fast sales increases. Balance your sales and profit objectives. Sales and profit do not always go together.
Some entrepreneurs are willing to cut down their profits in their effort to drive sales up.
Oftentimes volume alone will not be able to compensate for the loss in profits. Try to maintain gross profits at least equal to the industry averages. Strive to give the business the best balance between a solid policy of capturing sales without sacrificing needed profit margins. Be 'lean and mean'. A struggling start-up does not need dead weights.