Whatever your reason for writing the letter, your intent should be made clear to the reader. Also, the letter should be unique, which means that an individually designed letter should be prepared for each job application. The Referred Cover Letter Referred cover letters are written when the writer has been referred to the organization by another person. If you are referred to apply for a position, include at the beginning of your letter the name of the person who referred you. This will capture the reader's attention.
Some cover letters are self-referred.
This means that you have spoken with the employer before sending the letter. If this is the case, remind the reader in your letter about your previous conversation. The Invited Cover Letter Invited cover letters are written in response to an ad in a newspaper, trade magazine, or other publication. The reader is looking for applications and is ready to pay attention to them. When responding to an ad you have the opportunity to address specific job requirements listed in that ad.