Provide a site with content, which provides a service, which people actually want to visit. Put the most important information near the top of the page where it can be read without scrolling. Text, graphics, multimedia. Spell check, edit, test, and review. Terms can be used by search engines to help users find your page.
Some search engines search the text and display it in the search output.
ALT attribute for IMG SRC Enter a descriptive title for the graphic. Alternative text explains graphics for those using screen readers, text only browsers, and browsers with image loading set to off. This is especially important for graphics that serve as links. Content is technically accurate, spelled correctly, and well written. Links go to the correct location.