The opposite of hedging is speculating. It renders the stock-jobber a magician, and the exchange a region of enchantment.
Speculators ought to keep quiet and speculate.
I think reporters make a mistake when they say that speculation is inherently bad. To write about risk as if it's foreign to businesses is missing the essential nature of what businesses do. The beauty of finance and speculation was that they could be different things to different men. And to still others, war. But to avoid crises, markets must have liquidity suppliers who react quickly, who take contrarian positions when doing so seems imprudent, who search out unoccupied habitats and populate those habitats to provide the diversity that is necessary, and who focus on risk taking and risk management.