Students create marketing, publicity, and subsidiary rights plans for each book and present their titles to the class at a simulated rights auction. They design book jackets, set production specs, and use computer models to create financial projections for each title and for the publishing house as a whole. For the magazine workshop, student groups develop original concepts for new magazines. Each team finds under-served audiences, evaluates competitive titles, and shapes the content and editorial voice of their magazine. They research story ideas and writers and determine each magazine's regular features and departments.
Students target advertisers, propose circulation and promotion strategies, and set budgets.
Designers create layouts that compliment each magazine's editorial content. The final results both capture the look, feel, and tone of each magazine and include detailed five-year business plans.