Syndicated special sections often run in newspapers, but not always. And some syndicated publications are delivered directly to, say, senior developments. We have retirement communities who buy Prime Times to supplement their internal newspapers, reported Cronk. I see an increased interest in all kinds of sections, said Crain News Service sales director Joe Hanley, whose company offers packages on subjects ranging from automobiles to careers. The content in syndicated products can be original, taken from a wire service, re-edited from a magazine, etc.
Syndicates often use freelancers for original material, and sometimes other writers.
Witty said Copley periodically asks its columnists to do articles for its special packages. Frequency also varies. Special sections or packages are often annual, and publications tend to be weekly or monthly. With so many titles currently in the marketplace, Fees thinks future growth will partially come from syndicates increasing the frequency of their existing special sections rather than introducing new ones.