As such, the department s mission and goals must emphasize both the theory and practice of business. Consistent with the College , the Marketing Department employs a professional orientation to education, scholarship and service. The Marketing Department offers courses to prepare students for careers in marketing with course work emphasizing both the theory and practice of marketing. The Department of Marketing embraces all forms of intellectual contributions that advance the theoretical development and practice of marketing. The value of all research endeavors should be determined by the impact that they have on the practice and teaching of marketing and business.
Service is critical aspect of any professional department.
The Department of Marketing expects and supports its faculty in professional service activities, whether that service be to the university, the community or the profession.