Less is more. Sometimes much more. Click to find out how. Be wise and let the context decide. In other words, a play's success or failure is determined long before opening night and no amount of rehearsals will change this.
Web content works the same way.
When you develop your content before you write the blurb, your content is often OK'd before it contains a real user benefit, is developed without a unified direction, and is forever unclicked and therefore unseen. Pretty darn sad. Inc. Legal Notices .