The best part is, there's virtually nothing to lose. Network television is nothing to write home about. Most local news is pathetic and getting worse. In 1968, the average presidential campaign sound bite on network news was 43 seconds. In 1996 election, it dropped to 8.2 seconds.
Third graders communicate in longer segments than that.
Regrettably, it isn't likely to get much better. So to smart-up political campaigns, we need to turn off the thing that is doing the most to dumb them down. Might as well read a newspaper instead. When we disengage from the forces that are wrecking our politics, we render them impotent. We can do this ourselves.