Pagano also explains that PFS made a conscious choice not to become involved with distributing the child safety seats, but rather to collaborate with local partners who had systems in place to identify families who cannot afford child seats. Not too many people go around the country raising money to give away car seats. Operation Baby Buckle does not neglect safety education during its fundraising events. Many of them are also used to educate parents about the importance of child safety seats as well as their correct use. In Florida, for example, the local Operation Baby Buckle campaign sets up safety fairs at local malls.
Volunteers solicit donations from the public and sell buttons and T-shirts.
Staff and volunteers from the Children's Advocacy Center are on hand to educate parents on the correct use of child safety seats. Sometimes a local law enforcement agency will sponsor a concurrent bicycle safety rodeo in the mall parking lot, bringing another important safety message to families and children. Other corporations are involved with the campaign. Hanna Barbera has authorized Operation Baby Buckle to use its Flintstones cartoon characters. Operation Baby Buckle's logo shows Pebbles, the youngest member of the Flintstone family, in a child safety seat.