The impact of the foot and mouth crisis on tourism in London is as damaging to the capital's economy as it is to rural areas.
Tourism is one of the most important parts of the London economy.
Many of the larger tourist businesses will probably survive the recent problems, but the smaller operators really concern me. Without direct action now, many may not survive a large drop in visitor numbers. ALVA was reassured by the Mayor's commitment to the tourism industry and his positive acknowledgement of the enormous contribution that the tourism industry makes to the prosperity of the Capital. London has recently been named World's Leading Destination for the first time at the World Travel Awards 2001, however the London Tourist Board are concerned that voting took place up to April this year and has not reflected the impact that the foot and mouth outbreak is having on tourism to the city and its attractiveness as a destination. With the period from April to September being the busiest for tourism, the Capital's visitor attractions are keen to spread the message that London is open for business.