Twenty five years of dealing with basket cases, avowed chickens and shaky Jakes has given me some insight into how things work. It's because they're relaxed, that's why. It's impossible to be stressed and relaxed at the same time. Well, psychological research tells us that people who are relaxed behave and feel differently than those who are tense. Not so for the scaredy cat.
Some folks come by it naturally.
The rest of us have to be taught to relax. I suppose you could go to India and study with a Swami. Or you could work on it yourself. Or you could contact the office and ask for Dr. Baran's . . . But don't just take my word for it - don't just take the word of those who have given the tape an unmitigated thumbs up and have learned how to have pleasant, relaxed, enjoyable dental visits.