Tobacco is advertised in sports events, in discos, at pop concerts. When direct advertising is banned, they use other ways to promote tobacco and make their brands visible. They sell adventure clothes and sports goods. They sponsor arts festivals. They make sure film stars smoke on-screen.
Tobacco is a communicated disease communicated through marketing.
That is why we chose to focus this year s World No Tobacco Day on entertainment. We want the world to know how tobacco products are directly and indirectly marketed through films, music and sports. The tobacco industry looks for 11,000 new smokers every day to replace those who die from tobacco. And they succeed. Every day, between 82,000 and 99,000 teenagers - even children start smoking or chewing tobacco.