To unsubscribe, reply to this newsletter with the word unsubscribe in the subject line. Current research indicates that women are the real gatekeepers when it comes to healthcare.
Women drive healthcare decisions and they are online in record numbers.
When it comes to healthcare, an organization's degree of success can depend on how well it understands and responds to today's women's wants and needs. According to Gail Disimile, executive director of sales and marketing at Beta Research Corporation, an independent market research company, women are most likely to manage the family's health. Disimile developed and executed the Syosset, New York-based company's recent survey, Women's Health Issues 2000. Three-quarters of respondents keep track of health insurance claims and keep up on new medical treatments. The majority of women older than 35 still look to magazines, physicians, or pharmacists as their primary sources of healthcare information, but those younger than 35 go to friends, family, and the Internet.