The cost of this type of media has significantly fallen over recent years and can be useful for a variety of factors. Video's can show the company operations, highlighting the services offered, company efficiency and resources available, and importantly can be viewed by the potential customer at their leisure. The novelty value of having videos, can often ensure that the videos are viewed. Mail-shot's can be prepared on a regular basis incorporating company and service developments. The cost's of this promotion are minimal and a mail-shot can provide a valuable source of customer and potential customer feedback.
Sponsorship is a form of long term advertising.
Sponsorship can be a relatively inexpensive form of promotion and if the correct type is used, it can provide much free publicity. Creative ideas dreamed up the workforce, customers or local community could be used to develop the business. The target audience will undoubtedly affect the particular newspapers used, for example in the UK the Daily Mirror, Daily Star, Sun newspapers would be considered as working class against the Times, Telegraph and Guardian newspapers which would be considered middle class. Other categories of newspapers include local evening and morning newspapers as well as the local free press publications. The advantage of using newspapers is that you can target a specific socio-economic group to increase sales from.