Requires independent research, extended analysis and critical evaluation of films. May be retaken to a maximum of six hours with different course content. May not be taken concurrently with COM 260. 471 Media Sales. 490 Media Campaigns.
Students produce professional quality advertising materials for national competition.
Credit will not be awarded to students who have credit for MKT 426. 491 Senior Seminar. Evaluates students' progress toward a career in mass communications, especially the development of a portfolio, and develops job search strategies and skills. Includes assessment of instruction and curriculum. Credit may not count toward a major or minor in the department.