Sophomore standing or permission of instructor. Case method of study in connection with contracts, agency, sales, negotiable instruments, and other topics. K. McCollum A survey of current marketing theory and practices to familiarize the student with the role of marketing in the free enterprise system. A study of various communications tools employed by organizations to reach customers and consumers. Emphasis on advertising, sales promotion, personal selling, public relations, and direct marketing techniques.
Students work with an individualized program within the class structure.
Golf J. Starks May be used as the second physical education requirement for graduation. Texts in Heritage I emphasize the traditions of the West, approaching the central questions about human identity through multiple intellectual and cultural perspectives. A study of the religious dimension in the lives of individuals, communities, and cultures. Students explore understandings of religion and roles of religion, along with commonalities and differences in expressions of religion. This is accomplished by examining topics such as God, scripture, ritual, values, ethical issues, and cosmology, as expressed within several specific religious traditions, including Judaism and Christianity.