SilverPlatter has an established user base in the region. We are enabling Western know-how to flow into Asia and I believe this is valuable for Asian countries. We also look forward to enabling knowledge from the East to flow into the West which will have similar benefits. We have 150 subscribers, mainly universities, in Mainland China alone and people there access our data the whole time. It's like a drop of water in the desert.
Some publishers offer special pricing for developing countries.
We work with over 100 information providers and have to be a channel of information to them. It takes a bit of time for them to understand the reality of the world into which we distribute. So as we are able to help them educate themselves about the potential of their information in developing markets, we'll have all sorts of differential pricing. But within SilverPlatter itself there is pressure from the marketing side not to have too many pricing variations because the internal mechanisms to process and keep track of them become ever more complex. As this way of thinking permeates into upper management it becomes even more difficult to start varying prices.