This year's guide will be distributed to 18,000 shops, manufacturers, and retailers. This includes Western stores, saddle shops, harness shops, farm and ranch supply stores as well as feed and tack stores. According to publisher Dan Preston, the design of The New Big Book is quite different from other guides in that it is meant to be very user friendly. Users can find the specific product they're needing and the exact companies that carry it in a matter of seconds.
Search time is reduced to an absolute minimum.
There are over 1,200 wholesalers, suppliers, and distributors included in this year's buyer's guide as well as a listing of companies available for custom and contract production.