The speaker's word choices fail to reflect an awareness of the listeners, because either the vocabulary or the reference to the listeners is inconsistent or inappropriate. The speaker's discussion or argumentation is generally unclear or inappropriate to the listeners and to the purpose. The presentation lacks emphasis, or is seriously defective in the use of logic or evidence. Objective C. Students' effective speaking will demonstrate organization appropriate to the purpose and to the interaction between speaker and audience. This criterion considers the structure and the coherence of the presentation.
Structure refers to the way the speaker achieves unity by focusing and ordering the information.
Coherence refers to the way the speaker connects the ideas to provide continuity from point to point and throughout the presentation. These aspects of organization should be appropriate to the audience and the purpose for speaking. The speaker provides clear and consistent movement within and between major points and from beginning to end. The speaker provides movement within and between major points and from beginning to end. The speakers opening comments attempt to reveal the purpose and major points of the presentation and motivate the audience to listen.