This should also normally take one year of study. The modules you will be required to complete during this stage are summarised below. The Effective Manager focuses on skills which managers need in order to get the best out of themselves and others.
Stress management is considered on both personal and interpersonal levels.
You also cover avoidance and resolution of conflict and, in a wider context, the management of change. You are shown how to use various styles of management and monitor success. You follow the strategic marketing processes through a logical sequence, from the consideration of the corporate mission, through development, evaluation and choice of marketing strategies, strategic implementation, evaluation and control. Strategic marketing is seen as an on-going process of adapting your organisation to the environment. This module builds on the material covered in the Certificate to introduce a broader management perspective which encompasses budgetary control, investment appraisal, and capital budgeting.