The industry is optimistic.
Tourists follow money and money follows tourists.
The financial infusion followed several years of budget cuts and a statewide downturn in tourism. And the returns are already looking good. We're probably at least a couple of months away from giving you dollars. Linda Waterman, executive director of the Tourism Association of New Mexico, a trade association representing all facets of the tourism industry in New Mexico, said she, too, is encouraged by the number of inquiries the fall campaign generated. Buratti has no doubts the additional advertising will pay for itself in no time.