About ASE Test Information Registration Info. Currently more than 65 percent of customers who take their vehicles to a repair shop for service and repair are women. Some repair industry experts estimate that the average may actually be closer to 80 percent. As this trend continues, females will represent the majority of customers with whom technicians and service managers must communicate. ASE offers several factors that account for the increasing presence of women in the showroom and in the customer waiting area.
Women have influential buying power.
Women are purchasing more cars than ever before. Repair businesses that respond to women' s needs and expectations by providing clean waiting rooms, timely delivery, and repair orders that are easy to understand are making smart business decisions. There is a growing appreciation of female customers. Efforts to address the needs of female customers are evident in the marketplace. Donna Wagner, Director of Operations for the Car Care Council, Port Clinton, Ohio, believes that the presence of female professionals in repair shops may help create a more user-friendly environment for female customers.