The women's market is expanding.
Women represent a huge consumer spending population in every industry sector.
The population of business women, too, is growing at rapid rates. The purchasing power and economic clout of women is growing exponentially as the number of working women rises, and they move into higher paying jobs. The purchase rate of women of color is high in today's market. Women-owned businesses employed more than 23.7 million people in 1997. The employment rolls for women owned businesses are expected to reach 28 million by the end of 1999.