By referencing a list of Web design standards, The Web Standards Project would be able to more easily achieve its goal of promoting the standard implementation of these languages. Allying these two movements would ease the transition to a fully structured Internet, one where Web viewers aren't plagued by atrocious design errors that escaped weeks of testing. When browsers and Web sites agree fully, the Internet will come together like it was intended. Easier Web design and a better experience for every surfer. Web Design Standards touch on an area largely left alone by designers, concerned with limits on creativity.
Standards actually pose little threat to choking creativity.
The purpose is simple - to eliminate the current chaos of Web design. Rather than develop for four different browsers on three different platforms each, developers will only have to create sites once. This gives welcome relief to overworked designers and promotes a fair field of competition. Imagine not having to worry about which browser or platform your viewers are using to access your site. As long as you build the site to 640x480, you won't be denying access to potential customers.