Students will learn approaches to design, how to coordinate art and typography with content, production techniques and different publications formats. Publications examined will include newspapers, magazines, newsletters, brochures and books. The influence of the mass media, social relationships, and how opinions change, will also be explored. This course examines the planning and programming stage of the public relations process. Students will learn to understand and develop the strategies and tactics for effective public relations.
Special emphasis is on writing styles used in the profession.
The main focus will be on the way in which cultural norms, values, and customs define what is seen as humorous in any given context. The main examples for discussion will be drawn from current American network programming and the British comedy programs available on public television. It examines how perceptions of the self and others develop, how these perceptions are expressed, and how they influence interpersonal relationships. It helps students understand how their perceptions of other cultures, whether conscious or not, affect their relationships with members of these cultures and how any obstacle can be overcome. Emphasis is on in-class analyses of mediated relationships and individualized study of personal ones.