The direct mail house can get the cost of postage down to about 11 cents using Carrier Route sorting. If you do the typesetting and provide camera ready copy, the cost of printing, labeling and mailing should be about 25 cents to 35 cents per piece, depending on the cost of printing. To save money, you can mail to Households and families, rather than to each individual voter. A typical legislative race might do four mailings, two positive on your candidate, and the remaining two either negative against the opponent or combined positive your candidate and negative opponent. Buttons, bumper stickers and other ancillary novelties help give the campaign personality.
Voters like to collect buttons.
But only those who intend to vote for you will wear them. Keep the calls polite, short and to the point. The caller should have a short script that is intended to be read if the call recipient or voter agrees. And, the caller should also have an issues Fact Sheet on hand for those voters who ask detailed questions. The intent is to pound your name into a voters head.