Keep me logged in until I sign out. Copyright 2001, Steven A. Meyerowitz, reprinted with permission of Mr. Meyerowitz. Given the importance that most law firms place on having these kinds of materials on their own Web sites, and given the significant client development benefits that can result, those few firms that do not do so would seem to be missing valuable opportunities.
Some law firms are better at placing their publications on their Web sites than other firms.
Relying on the best features from various law firm Web sites, there are a number of steps that a law firm can take to improve its site's publications presentation. These also are effective for existing or prospective clients seeking to find some information about a firm's publications. Whatever link is used should be on a firm's home page or on the first page after entering a Web site that has a splashy graphics introduction. Visitors looking for recent articles will not necessarily have the patience to keep moving from page to page searching for a firm's publications. There is little reason to place publications links only in specific practice areas, such as having bankruptcy-related articles on the Bankruptcy and Reorganization Practice Group page of a firm's Web site.