And we ve only gotten better with a great team that knows this market better than I do, which is every manager s goal. We just hired the CTO who built Schwab s Web site. Of course we let them make that decision. We don t compete with the folks that sell sales automation and other high level tools because they re selling to companies who can afford to have full-time marketers, IT staff, PR departments and the like. We focus on the front office, the selling and sales processes, with a combination of free and inexpensive ad supported services.
Small business succeeds because it customizes and localizes.
One of the troubles with B2C, is that people look at Amazon and think they can do the same thing, which is take an offline business and bring it online spending someone else s money. We try to do something that s never been done before, which is dangerous, but if it s done right, there s a great payoff. I would suggest that small business always wanted to grow and expand beyond the four-block radius it serves, but they ve had no budget or leverage for services. Enter the Web, and we let them compete like never before. It s threefold.