Most products are hype-intensive and are promoted as health aids or energy boosters to aging baby boomers, products so remarkable they are victims of conspiracies by the FDA or Western medicine which competes in the health market. One currently popular MLM product, Super Blue Green Algae, is marketed by Cell Tech out of Klamath Falls, Oregon. It purportedly boosts energy levels, reduces stress and depression, improves digestion, reduces allergy symptoms, and enhances memory and mental activity. Users contacted by Metro report all kinds of healings using SBGA, including freedom from depression and increased energy. But scientists say there's no evidence to support these claims.
Some professionals are more open to algae's possible benefits.
But the question is whether you want to spend money on algae or an egg. You're gonna spend a lot less money for an egg. Hattner makes the same point about SBGA's advertised amino acids, which are available in a variety of more common foods, including beans, tofu, dairy, eggs, fish and poultry. Algae expert Lynda Goff, a molecular marine biologist at UC Santa Cruz, is more skeptical. Yes, algae contains essential amino acids.