They need to be identified and made aware of what you have to offer. Specialties were chosen to conform to the promotion's western theme. The competition produced good media coverage and 400 entrants. The sponsoring agency obtained 100 new placement candidates and 50 new companies for its client list. Promoting image and goodwill.
Specialties can help, too.
Copy on an accompanying cartoon explained the firm valued the recipients' business and wanted their opinion of the company's performance, because We want to be sure to measure up. The mailing generated a 35 percent return, enabling the company to correct service deficiencies. Introducing new products and services . The new owner mailed to 425 prospects a card introducing a cartoon character, Super Hustler, who was described as being faster than a speeding piston, more powerful than a C-500, and able to cut overhead in a single call. The new service policy was amplified in a second mailing that guaranteed a repair man on the scene within three hours of a call.