Commentary Online Advert. Yes, it is. Well, not lately. Women have been around just as long, yes, but no matter how far we've come, we've usually been in the background making things happen, not front and center getting the acclaim and power. Things are ever so slowly evolving, but the debate deserves more words than I can afford in this column.
Women tend to be more relational.
And they have very particular needs and interests at different phases of their lives, with no easy rhyme or reason to the segmentation. Men are all individuals as well, but it's probably safer to assume that a man of a certain age and background likes this car or that beer, while it would be almost catastrophic, in market research terms, to make such assumptions about a woman. Just admit it. There is just no way you'll ever figure them all out, so just focus on the specific consumers, male or female, who you know will want your product. I feel special already.