All communication, for whatever purpose, can combine clarity with artistry. Although many of the objectives of this course are practical in nature, teachers and students should remember that efforts at communication are shaped by the individual communicator. Practical writing, speaking, and representing can be imaginative and can be driven by the same attention and commitment that drives all creative endeavours. In the field of communication there are many opportunities for the individual communicator to present information in a unique and imaginative manner, to express love of language, and to incorporate personal voice and vision. A body of exemplary texts is as necessary for teaching and learning in Communication Studies 20 as it is in required English language arts courses.
Students learn by example.
Teachers should provide students with exemplary models of speeches, reports, manuals, charts, web sites, etc. The bibliography for this course provides some guidance. Teachers should, over time, build up a bank of examples of professional and student work. Teacher and students should remember that people learn to speak well by listening to effective speakers, and learn to write well by reading challenging and inspiring written material. This is as true in the area of communication as it is in poetry, for example, or drama.