Any dentist can capture new patients by throwing large amounts of money into the mix. However, profitably growing your practice requires getting the most results for the least amount of money. That requires testing various approaches, identifying what works and what doesn't, and focusing your efforts on the tools and techniques that generate the best return on your investment. Once you understand these four principles, you can begin the process of effectively growing your practice. Just as your personality plays a large role in attracting and retaining patients, it also has a lot to do with how you build your practice.
Some dentists prefer aggressive, hard-hitting marketing campaigns that involve high visibility.
Others feel more comfortable using a soft-spoken, gentle approach. Whatever path you take, the secret to success lies in creating an effective marketing plan that fits your personality and marketing style. An effective dental marketing plan offers many benefits. Communicate with your patients and prospective patients on a highly personal level. Stop wasting your dollars on ineffective, one-dimensional advertising.