This is a problem, because it suggests the person is not being rational. Consistency is the hallmark of rationality. People who choose inconsistently are considered irrational. As the EBA approach may lead to inconsistency, it is not a perfect method of choosing between alternatives, although it can generally produce reasonable results. One test for consistency is to see if a person's choices will is the principle of transitivity .
Transitivity is an important criterion for rationality.
Note that linking rationality to consistency means that rationality is content free. That is, what a person's specific choices are does not matter, just as long as they make those choices consistently. You may think that someone who chooses to listen to the Backstreet Boys instead of Johann Sebastian Bach to be choosing irrationally, but as long as the person's musical choices are consistent, what those choices are is irrelevant. Rationality is about how they are choosing, not what they are choosing. Choice and Judgment Tasks Paris was asked to make a choice among three gods, so he was given a choice task.