The Domain Name Frenzy Corporate America was slow to catch on to the value of the Internet, but when word of the Web finally reached the boardrooms, they made their move. To their chagrin, many companies found that someone else had gotten there first. When negotiations failed, big corporations were more than willing to bring in the lawyers, and the number of domain-name related cases in U.S. courts multiplied rapidly. The trademark policy instituted by NSI helped cut down on the number of corporations going to court over domain names, but it didn't address the larger question of intellectual property. PETA, of course.
Some pundits argue that fights over domain names are inevitable.