It continues to lose money. In fact, Amazon does not forecast a profit for the foreseeable future, yet its market capitalization continues to rise. I think not. Amazon's strategy is to develop a community of buyers and then to extend the products offered to that community. Strategy is the attempt by all businesses to design and implement business procedures, processes, and technologies that lead to sustainable competitive advantage.
Strategy seeks to define practices that lead to greater profitability.
This may mean more customers. It may mean fewer customers of higher quality. This section of the DGG site is devoted to bringing the best in strategy thinking to the small and mid-sized businesses we serve. All can benefit from this discussion of strategy. DGG will also make it's consulting procedure and strategy development procedures available to more clients in the future.