When there is this type of ad, the ad doesn't work.
Women see it, roll their eyes and move on.
The American consumer is often outright hostile to advertising, because of decades of intrusive, manipulative, unentertaining advertising. In that sense, advertising is the voice of commerce, but it is not one with unlimited, insidious powers of persuasion. People filter, judge, reject and make choices. Kilbourne needs to understand that rebellion is inherently dangerous. Just as Kilbourne maintains that not all violence against women in the media is physical, so it is that not all dangers to rebels are physical.