The Journal of VXI Instrumentation Systems is like a traditional printed publication in many ways. It's free to readers like many printed, industry-specific publications. Most of the revenue needed to maintain this on-line resource is generated by advertising. Advertising with the Journal of VXI Instrumentation Systems takes the form of a Web page which can be viewed by any Internet browser on Earth. Readers may look at any advertisement, at any time, and take as long as they wish.
Vendors have much more space to describe their products and to inform potential customers.
Vendors can make demo software available for immediate use by potential customers - no more waiting for diskettes in the mail. Readers can request additional information on-line without mailing, phoning, or faxing. Information is updated very fast. Often within 1 day. Readers can also save advertisements on their own computer, print them out, and even e-mail them to business associates.