This month I spent a lot of time thinking about women in Japan - at the behest of clients, naturally.
Women comprise the most important target consumer market in Japan.
Among professional marketers in Japan, it goes without saying that you have to reach women in order to be successful. It seems that women are more in tune with the networking and information aspects of the Internet. We have very high hopes for the female audience. In fact, they are so high that I'd venture to say that this online business will not succeed without growth in this segment. Overseas firms moving into Japan's Internet space are starting to take the point.