That's where the opportunity is. I think the message has started to come through loud and clear, mainly because of the dramatic rise and fall in the Internet stock evaluations. Most business executives are well aware that they need to focus on the traditional values of satisfying customers and driving revenue and profit growth. With a whole new technology, it was to be expected that there was going to be an excess of excitement and hyperbole and hype, and now we're back to a normal business environment. It's a mixed story.
Technology is a disruptive factor.
That's one positive factor. One can become more easily visible, one can reach customers that one couldn't if the Web didn't exist. But there's also the fact that brand names are important, and it's not easy to be recognized on the Web. That tends to argue against small companies being easily successful because large companies already have the brand name. It's always easier to first develop the market on the business side and later on it will eventually reach the consumer market, but that's a much slower and longer-term development.