The course provides a comprehensive understanding of marketing research procedures applicable to survey research and related marketing tools. Prepare research report. Emphasis is placed on the development of a group project that incorporates the steps of marketing research. Student groups pursue a survey project of their own choosing. Teams will meet with the professor to resolve initial difficulties associated wi th the project, and also to resolve the final details.
Students enjoy the real-world application of designing their own marketing research project.
Methods involve sampling and interviewing. The professor schedules meetings with individual project groups twice during the quarter. Each team turns in a project report in the ninth class session. True-false, mul tiple choice, and essay format.