You don't force the jargon. You go with the terminology that gets buy-in from the group. All of the current teams are cross-functional and voluntary. Participants are matched with the team's project. Before joining a team, Black explains the amount of time required and gives the individual an opportunity to back out.
Teams meet two hours per month to work on projects.
Black gets together with team leaders every month before their meetings to help them focus their time. As time goes on, they do occasional progress checks to make sure they're on track. Their job is to produce change. Black describes those who volunteer as very action-oriented individuals. The people who are members really want to be there.