See if you can manage some innovative simplicity of design inside a very small box. Getting your web page down to 5K isn't a useless novelty. Design, like everything else, is best when used in moderation. Flashy animations, dancing 3D graphics, banners, embedded gadgets - are all very well. Your web page has to have a purpose, which should be to inform and maybe secondarily to sell.
Surfers are impatient.