Individual Investor Online will be the first to use the technology with a campaign debuting in August. Interview Steve Sacks , President and Creative Director and Bruce Goodman , VP and Creative Director of Digital Pulp, Inc., calls the Nano-Site the next evolution in online marketing.
Users are often quite reluctant to click on a banner and leave the page.
With Nano-Site this doesn't have to be the case. The Nano-Site utilizes Java technology to create light weight interactive modules to be published on web pages. Using Java solves one of the most pressing issues with multimedia functionality - incompatibility. There are no plug-ins or downloads. Nano-Site also has superior tracking capabilities and customizable interface to allows clients to continually and instantly update their creative based on performance.