The high profile of PR demands high levels of enthusiasm and energy. High levels of motivation to develop and maintain contacts are essential. There are more women than men in PR but more men are now coming in at entry level. Men predominate in senior positions but this is changing. Whilst good written and oral communication skills can be more important than the degree subject, some employers do have a preference for what they see as a relevant degree.
Technical qualifications can be advantageous for certain client groups.
A pre-entry postgraduate qualification is not needed A postgraduate qualification in a relevant area may be helpful but it will not compensate for a lack of relevant skills or experience. This is sometimes possible Whilst a degree or HND is typical for entry, a number of PR professionals have entered the field by working their way up, possibly via the secretarial route or moving from areas such as journalism or marketing. It is crucial to approach as many employers as possible, in PR and related fields such as journalism or promotions. Be prepared to work unpaid. Special entry requirements High levels of motivation and persistence are essential.