During the interview with Richard Barton, he discussed the travel agents of the future, customer service, rich media and Expedia Radio. Barton discussed the integration of broadband rich media into the world of Internet travel sites. When a pipe that comes into your home and really broadens out, you're able to do richer things and use more multimedia, more pictures and video.
Travel planning is a fantastic application that benefits from it.
Toubro discussed how just because a company has a Web site doesn't mean that they have gone global. A company needs to understand the fact that not only do they have to manage customers that speak different languages, but that they have to deliver their services or goods to different countries. So the answer is that a company needs to be very, very focused in the up front planning and strategizing on what they want to achieve as a company.