The two enlisted an impressive managerial staff but soon realized they needed a progressive technical leader with e-commerce expertise to achieve their vision. As CTO, Caracappa's personal challenge is to stay on top of the technology that makes fast expansion possible, and to pay close attention to her company's budget. This means being very good at knowing what makes us successful so that I can spend money in the right way. Since December, the company has focused on providing services to corporations that employees can access from their desks, such as customized gift stores on company intranets.
Shoppers receive a special discount, while employers keep their staffs on hand.
According to Caracappa, this is just the beginning. In fact, she believes that evolving an e-business is critical. Caracappa watches for new gift-service rivals. You must differentiate yourself by providing the best customer experience available on the Web. Anything that helps consumers, be it a service or a product line, is fair game to us.