Some content is already present in various proprietary formats today.
Todays PC users still need to be adventurous and patient in order to use advanced Web features. In order to attract a broader audience to Multimedia on the Web, we need to work on stable platforms, solid standards and friendly user interface paradigms. And, of course, we need a delivery infrastructure that permits a guaranteed quality of service. Clearly, the relatively virgin world of DTV could adopt MPEG-4 and build advanced multimedial content using that standard. However, given that Multimedia on the Web has gained some momentum while MPEG-4 was being cooked it would be quite desirable not to let these two, Web and DTV world, drift apart, especially considering our initial convergence assumption.