Advertisers are now trying to sell products by labeling them as frugal. So advertisers are seeing that you can sell products as being simpler, more economical, more frugal. One of the politically sensitive things around focusing on overconsumption is that if people are consuming less, there is less demand, and that could mean fewer jobs. The economists are doing that for us. They've been saying, listen, consumption isn't what's going to save the American economy, it's investment capital that's going to save the American economy.
Savings provide investment capital for infrastructure repair and everything from schools to roads.
If we have to go outside the country for capital, as we did in the '80s, it's very, very costly. Costly means loss of jobs, by definition. So this is the argument that the economists are making for us. But the longer term consequence of increasing that industrial productivity and getting that infrastructure in better shape is that, afterwards, you are left with less work that needs to be done. You'll have more people going on half-time, as the letters we've been receiving show.