Many local businesses lack working capital. Promotional material should be written in the Portuguese language. The country has two television stations broadcasting in Maputo and one in Beira and in Nampula. Television advertising may be the most effective medium to reach affluent Mozambicans, the likely purchasers of imported products for personal use and for distribution. Maputo has an estimated 100,000 television sets.
Television advertising is inexpensive.
A 30 second prime time spot may sell for as little USD 120. The only national radio station is the government owned Radio Mo ambique. See Appendix E for addresses. Access to service can be an important factor in making a vehicle or equipment sale because local availability of parts and supplies and technical expertise is often inadequate. Increasingly, foreign companies are making inventory and technicians available to service sales in Mozambique.