CGI Common Gateway Interface. An interface-creation scripting program that allows Web pages to made on the fly based on information from buttons, checkboxes, text input, etc. Click through The percentage of ad views that resulted in an ad click. Cookie A file on a computer that records where the user has been on the Web. Some web sites use cookies to identify visitors to that site, enabling more personalized information to be served upon return to the site.
Users can prevent Web sites from assigning cookies by adjusting options within the client's browser.
Advertisers will pay Internet publishers based on the number of clicks a specific ad banner gets. CPM CPM is the cost per thousand for a particular site. The term is commonly used to denote advertising that is targeted to consumers, as opposed to businesses. Television ads, print ads in consumer publications, and radio ads are all forms of DTC advertising. Dynamic Rotation Delivery of ads on a rotating, random basis so that consumers see different messages.