For expanded explanations and background, consult the full Web Style Guide . Design for Netscape and Internet Explorer version 4. Design with audience s needs in mind not your internal organization. Make navigation easy . Clear, visible links, no dead-end pages.
Simplicity works .
Focus on the content of your message, not on glitz. Use Back to Top as needed. Limit number of fonts to two per page. Avoid screaming italics, solid caps, and too many exclamation marks. Black text against white background is easiest screen-read.