It is important to remember that these issues are driven by values, not just numbers. Particularly when discussing children, seniors, and families, we need to include values language in our arguments. Values language and arguments particularly appeal to non college participants who are looking to benefit their communities and the entire nation. Ironically, college educated people are more likely to look at what is in it for them. The Message Children are the key focus, followed by seniors.
Voters believe that children are synonymous with the future, with investment, and with opportunity.
Fighting crime by investing in children makes perfect sense to these participants. This taps into their underlying belief that if we don't pay for it now, we will pay for it later. It makes sense to voters that long-term investments like children's health, education, and job training are necessary to maintain a growing economy. Education is seen as the best way to invest in people. Messages that speak to getting rid of government waste and pork appeal to these participants.