In addition to the courses required for a major in marketing, students meet the college's requirements for a well-rounded liberal arts education. A typical freshman year includes courses such as The Business Organization, Elements of College Math, Critical Writing and Reading, and a choice of electives in subjects such as sociology, biology, history, and foreign languages. To prepare students for work in a global economy, courses are offered in international marketing, management and finance. Business students can also prepare for an international market by taking courses in foreign language, foreign cultures, history and economics. Each year a task force of students of the International Business Association travels overseas to study an issue of current interest to the local business community.
Students receive hands-on experience in developing exports and learning about international trade.
The IBA also develops international internships with local companies and provides an opportunity for cultural enrichment through social and professional activities. The marketing program prepares students for graduate programs in the business field, as well as for careers in the many phases of marketing and distributing products and services throughout the community. Graduates may choose from many career opportunities such as research analysts, sales managers, directors of marketing programs, and professional sales personnel. Companies that have hired recent marketing graduates include World Communications, Brightwork Advertising, State Street Bank, and Professional Real Estate Services. Go to Menu Honors and awards Each year, outstanding marketing students are recognized at the University Honors Convocation.