Information - feedback. Not only do timescales and costs telescope to a fraction of their traditional counterpart, the whole process can be automated using server scripts to do the screening, filtering and analysis. The interactivity means that you can get immediate response at relatively low cost. Back to the Future With web-based marketing, we have gone full circle and returned to something closer to the bazaar marketing model. Previously, much of the effort and money spent on branding is just in making and maintaining the connection between the two processes.
Web marketing can give more focus to the brand itself and more immediate results on the bottom line.
Instead of running to keep up, you can be sprinting ahead. Now, all we need is for someone to come up with a way to send the goods down a phone line - teleportation. From a background in leading advertising agencies and design studios, he now heads Pixel Productions, specializing in design for multimedia. Currently working on CD-ROM projects for Canon and Sony, Joe has also produced the High Five award winning Web Page Design for Designers site.