Services that call themselves ad exchanges and allow media buyers and planners to develop advertising campaigns from the initial research and planning stage all the way through buying and trafficking are all the rage online, and the field is getting crowded. Tell me all about who the players are and which of them does the best job, in your opinion. The concept intrigued more than 10,000 media buyers to register and established the OneMediaPlace guys as leaders in the field. What I want to know is how these 10,000 perceived the experience. Plugging your company's own offering, even if disclosed, is not the greatest way to build trust among one's readers.
Unbiased coverage is.
Just because investors and an unspecified number of companies support something doesn't mean that it works well or that it's achieving its objective. Bring me the quote from the interactive media director that supports this ad exchange or from the one that didn't like the experience. Tell me which ad agencies are using which exchanges and why. The article describes the major players in the media exchange business, quoting execs from those exchanges extensively but failing to carry a single quote from a planner or buyer. And, unfortunately, pretty typical of the type of coverage this industry is accustomed to.