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Trends tend to take a particular direction as indicated by statistics.
The United States is a country known particularly for its consumer trends. Its marketing professionals are watching closely the new group of consumers known as the Generation X. Mainly in their 20s and early 30s, this demographic consumer group is a worrying statistic for wine-producers around the world. Wine producers need not entertain their anxieties for too long. They have to understand that the axiom of being a Gen X-er is about defiance of traditional marketing science. We created a whole generation that believes advertising is lies and hype.