Defensive Pubs FirstUse Digital Registry FeeBid. Com Legal Fee Inventors' Digest NowDocs Document Svc. While marketing executives logically should be visionaries and risk takers, this is a rare exception. Most marketing people see their jobs only as promoting existing products.
Top executives have a responsibility to seek out and recognize valuable innovation.
While understandable, that they prefer that the inventor assume all the burden of proving that the inovation is a sure thing, it is a burden that should be shared. The most valuable innovations usually have the least obvious market potential. Super Hanger is a superior way to hang a punching bag. Much better than anything sold by Everlast or Ringside. The truth is these top executives are rude.