We are taking a stand against their bogus lies and together we are exposing the real truth about their tactics and marketing campaigns. It's menthol in general and KOOL in particular. Philip Morris marketing plan, 1974. Memo from R.J. Reynolds Tobacco Co., February 29, 1984.
Younger adults are the only source of replacement smokers.
Memo from R.J. Reynolds Tobacco Co., February 29, 1984. It's a well known fact that teenagers like sweet products. Honey might be considered. The base of our business is the high-school student. Memo from a Lorillard executive, 1978.