Quantitative approach to managerial problems of long-term financing, asset management, dividend policy and ethics in the firm and market place. Emphasis placed on the application of experience to class discussion based on the use of the Wall Street Journal . Required presentation of a current topic. Seminar focusing on issues arising from the interplay between marketing and society. Includes ethics of selling, advertising, marketing research and the social responsibility of marketers.
Systems approaches to management of production and service organizations.
Topics include design and control of operations, operations strategy, product and process planning, quality management, human resources, scheduling and control, and materials management. Introduces appropriate computer software. International Business Management. Theories, concepts, practices and techniques of conducting business in foreign countries. The strategic issues, the operational practices and the governmental relations of multinational companies are analyzed through case study, lecture and speakers.