An analysis of financial securities and financial markets including the linkage of the stock market and the futures market, the selection of individual securities, and the formation and management of portfolios. The course examines modern portfolio theory and its application from the point of view of an institutional portfolio manager and an individual investor. Both fundamental analysis and technical analysis are covered in the course. Offered every semester. A detailed study of the major topics in corporate finance with emphasis on risk, capital structure, capital budgeting, dividend policy, mergers, and leveraged buyouts.
Students employ computer spreadsheets to integrate corporate financial theory.
Offered every semester. This course focuses on the legal, cultural, ethical, political, and business framework within which international trade takes place. Offered every Fall. This course examines the full range of marketing communication techniques, including advertising, personal selling, sales promotion, public relations, and point of purchase. The legal and ethical implications of marketing decisions and practices, including deceptive advertising and unsubstantiated claims by advertisers, are addressed, as are topics of current interest such as global communications, globalization of markets, and the use of the World Wide Web as a marketing communication medium.