Using English as a lingua franca is usually not effective for communication in a multinational business environment. Staff, customers, suppliers and business partners in Europe and Asia often have a limited command of English, especially in writing. Reading and writing e-mails in a foreign language is time consuming, difficult and may not result in a clear communication. The ability to read and produce business materials in one's own language is a requisite for effective cooperation and communication in multilingual organizations. In addition to their internal communication needs, many businesses need to communicate with customers overseas.
Some texts are perishable.
News feeds, web pages and e-mails can lose their relevance rapidly over time, and often change frequently. The amount of time it can take to obtain a human translation of Internet content often exceeds the useful life of the information. For customer support requests through e-mail, a response must be generated very quickly. Human translators produce polished, publication-quality translations of documents. Often, with Internet content, only a rough draft is necessary to enable the reader to understand the gist of the document, or to determine whether it is relevant to their needs.