Meets math proficiency requirement for Bachelor of Arts and Bachelor of General Studies degrees only. An historical approach to organization as rational constructs, power in organizations, the role of the manager, etc. Examples from student experience are used as themes to be explored. Management 231 or instructor approval. A theoretical critique and case oriented analysis of the moral, ethical, and value issues that challenge business, industry, and corporate life with a view toward discovering ethical principles and strategies applicable to the management process.
Special emphasis is placed on solving the problem of financing the new venture.
This course will teach students how to locate and analyze the opportunity, set up the operating structure, develop the marketing and financial plans, and utilize financial reports for the effective management of a developing small business. Subjects covered include products, consumers, promotion, channels of distribution, market research, pricing, marketing, feasibility analysis, marketing law and international marketing. The majority of class time is spent in lecture and discussing solutions to marketing cases by the application of marketing principles. Disciplines such as psychology, sociology, and anthropology provide insight into the factors that influence the decision to buy. These factors are used to identify market segments and to explain their buying habits and mental processes.