Both the Baymont and Country Inns have 30-foot monument signs. Mr. Patel is allowed by ordinance only one building sign and a six foot monument sign at an 8-foot setback rendering it useless for its intended purpose, which is to draw motorists from the interstate to the property. Patel proposes to eliminate the monument sign and place building signs on both the south and the east building elevations. Elevations of the proposed building signage were presented for the Board s review. Jeremy Barnhart presented his staff report.
Staff feels that reasonable use of the property has been made with the construction of the motel.
While it is true that the uniqueness of the lot does not have a great amount of visibility the applicant was aware of the visibility constraints at the time of purchase of the lot. Barnhart expressed concern for setting a precedent. Every lot with the perception of visibility problems could then apply for a variance. Staff feels that two signs per building this close to the street and without the required number of frontages would create unnecessary street clutter. Bryan asked why the neighboring sites have so much signage.