An examination of the consumer decision making process and the psychological, sociological, and cultural factors influencing this process. The course will examine human behavior in general and how it relates to consumer behavior. The marketing manager's need to understand this process will be emphasized. Written lectures are posted by the instructor.
Students respond to material in class discussion forums.
After Registration - Click here for LCCC Internet course information and enrollment procedures. Upon enrollment students should attend campus orientation or contact instructor Maria McConnell . Please check with a campus advisor when seeking courses for a degree or contact LCCC's email advisor . Students must have an Internet browser such as Netscape Navigator or Internet Explorer which supports Javascript. Browser preferences must be updated to use all features of WebCT software.