Site requires registration. Site requires registration. Business 2.0 offers advice for handling parodies of your advertising and branding efforts. In most cases, these parodies only help to further build the brand. So far, says Forbes , the delicate balance seems to be working.
Site requires registration.
A new U.S. bill being proposed would let consumers sue senders of e-mail spam. PC World looks at the consequences the bill would have for organizations' marketing efforts. In response, Publish reports, corporations are beginning to re-examine their Web advertising techniques. Now more than ever, it is easier for public relations pieces and press releases to become news. A cult following can be a marketer's dream, turning a product into a household name.