Speak softly but carry a big schtick. Clueless is Andrew J. Fingerhut of On-Line Empire, LLC in New York, producer of Collegepride . This site claims to be an online alumni club for everyone, but demands registration data before delivering any service, even before selling users a t-shirt. This is a bit like putting greeting cards under a glass case. You should solicit data slowly, as people become comfortable, and only after they've gotten useful service from you.
Subscribers can receive either a .txt file or .htm file.
The .htm version features links that become active from inside a browser.