These behavioral patterns, expectations consisting of an unwritten set of rules, have an immense impact on an operation, he maintains. According to Silverzweig, once recognized, people can change and reshape their cultural environment rather than merely being shaped by it. It is these 'norm influence' areas that need to be systematically studied and modified if change is to take place. Involvement of people. Emphasis on results.
Total systems approach.
Continuing commitment, not merely lip service. People, he said, need to help plan, develop, and experience what is happening within an organization. To be effective, they need to be a part of any movement, not merely hear about it and be expected to adhere to it. He called feedback from one's peers and subordinates essential in determining results. Changing a human culture, according to Silverzweig, requires a systematic effort over time.