In fact, nearly 55 percent of all freshmen begin their post-secondary education in a community college. While community colleges do not have the athletic capacity of larger universities, promotional products can often find a niche in the partnership between the college and community. The technical college is another option for students and adults interested in a specific area of study that they want to enter immediately after high school. These schools offer immediate employment in areas such as clerical work, medical technology, computer technology, graphic design and culinary arts. Many of these programs are from one year to two years in length.
Some technical colleges have several branches throughout the country that students can attend.
Similar to universities and community colleges, technical schools work closely with high school counselors to attract potential students. For this reason, many schools focus on specific events during the year to market their name. In addition to selecting an event, most universities have a trademark office that must approve the use of a logo before it appears on an item that promotes the university. Designs must be approved to ensure suppliers are adhering to the correct colors and design of a logo. Oftentimes, a licensing fee must be paid in order to have permission to reproduce a university's logo.