As a clinical procedure, the what, where, when, and why of any structural or functional aberration must be determined before any type of significant treatment is administered. Besides this, the public expects to go to a doctor who looks like a doctor and acts like a doctor. Thus, according to what I see at conventions, I suppose they continually 'fake' a different image every time they enter their office. Yet it explains why they must spend most of their income on advertising. They need a steady flow of new patients because previously treated patients refuse to return.
Someone has to set an example of professionalism.
Every chiropractic convention should have a professional dress code and a private room where DCs can obtain a thorough examination. Better yet, examination and treatment should be left to the private office environment, not the public area. I've learned one thing, though. The next thing you'll be telling me is that some DCs give 'demonstration' adjustments to strangers at social gatherings or on television talk shows. All Rights Reserved, Dynamic Chiropractic, 2001.