Whether you have a string of ideas for products to sell through retail chains, or a single item to sell through gourmet food shows, here s everything you need to know to get started. In Think Big , Don Debelak, inventions columnist for Entrepreneur Magazine, will show you exactly what to do to bring a concept for a new product or service into reality. Think Big demonstrates nine methods for introducing a product to market, even on a shoestring budget. One chapter is a complete overview of how each method works, the second tells exactly how to implement it. For each tactic, Debelak clearly explains what products work best, how much money you ll need, what specific steps to follow to be successful, and where to make adjustments if necessary.
Valuable appendices cover making prototypes, obtaining patents, and raising funds.
More than 150 tipboxes define buzzwords, provide insights, and point out market realities. Inspirational profiles show what 18 inventors did to turn their humble ideas into lucrative products. Securing your interests when a partner is involved with the product How to evaluate profitability and corrective measures to ensure black ink, not red Whether your mind is brimming with more ideas for new contraptions than Thomas Edison or Doc Brown from the Back to the Future movies, or whether you simply want to market a tasty concoction, Think Big is the only reference you ll need to turn your great ideas into marketable realities. About the Author Don Debelak is president of DSD Marketing, an inventor assistance firm. In his 20 years of new product experience, he has helped introduce over 100 products.