Judith S. Hurwitz ince the Internet frenzy started a few years ago, businesses have been running full-speed ahead, chasing the elusive goal of gaining new customers and dominating new markets. The pressure to move quickly is unrelenting. Customers, demanding to be part of the revolution, clamor for more, right now.
Technology keeps changing, making the impossible suddenly possible.
The rules of the market morph almost daily. All the while, the competition bears down on you like a semi tailgating at 80 mph. No matter how much we'd like it to be otherwise, however, true adaptability is never achieved by rushed development of business processes and systems. Make sure you've taken the time to understand thoroughly the business processes involved. You need to spend as much time with your business architecture as you do with your technical architecture.