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Ski resorts hope so.
More significantly, he looks out of place. But he's not intimidated. Grown-ups are increasingly taking up the sport for a new challenge, a change from skiing or a chance to impress their kids. Ill. Mainstream acceptance of snowboarding is key in an industry in which visits to ski resorts haven't grown in two decades. That's why resorts across the country are now trying to get adults interested in snowboarding.