The most important part of consumer research is designing the survey to obtain meaningful and spontaneous results. We can help you design, implement and evaluate customized surveys and polls that are of interest to your audience. Test the effectiveness of political campaigns, fashion designs, pricing and much more.
Technology enhances sampling and methodology techniques.
Internet, cell phones and interactive television will soon reach nearly every household and individual in some way. Eliminates interviewer bias, the need to fill out handwritten surveys, and phone issues such as Caller ID and unavailability of decision makers. Instantaneous reporting of the data - immediate feedback. Create a sense of community by offering a vehicle for expression. Reinforce an interactive relationship with your audience.