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Society is built on trust.
Without trust we are individuals living in the middle of a world full of enemies. Without trust, the biggest and strongest come bullies, with no one to prevent them from tyrannizing the rest of us. Without trust we live in suspicion and fear, always looking over our shoulders and checking every package in fear that it might be a bomb. The past several years have not been kind to people who would like to think that other people and our social and business institutions can be trusted. We have discovered that the tobacco and movie industries have deliberately targeted advertising to children and young people, whom they publicly vowed they wouldn't try to influence.