Marketing affects almost every aspect of our daily lives. Nearly one-third of all the workers in the United States perform marketing functions. The marketing field offers a variety of interesting, challenging and rewarding careers, and opportunities for trained, qualified people are increasing. Students in Franklin University's Marketing major program acquire broad knowledge of the field and have the opportunity to choose from a variety of advanced coursework for in-depth mastery. The Marketing major program includes courses in business, social and behavioral sciences, humanities, communication and technology.
Students participate in a number of activities that parallel current business practices.
The program emphasizes the development and application of creativity, communication and analytical skills to address organizational challenges. The Career Concentration Groups listed below are intended as a guide to selecting electives that will help the student advance in his or her chosen career. Students are further encouraged to consider selecting a second Career Concentration Group within the Marketing major program. These positions provide professional training and work experience and can result in full-time employment. University personnel can help students identify and select internship opportunities.