If we use your article, a link to your web site will be featured as well. There are many variables that determine how successful you are with your site or program. Many sites exist simply to put up 5 or 10 banners per page trying to make a quick buck.
Visitors leave the site before the page loads.
A good site focuses on serving its readers needs. Let readers provide you with feedback. This way, our readers help us improve our site all the time. Design is important - that means if you can get your information across without 20k fancy graphics, don't worry about the graphics. You might only get 3 or 4 mouse clicks to deliver what your reader wants.