Several teams of IMC students explored how to advertise and market a product that allows users to surf the Web through their television sets. Ten teams of IMC students conducted extensive market research and drew up a range of recommendations and strategies for the burgeoning Borders chain.
Students present recommendations on how Webmasters can keep 'em coming back.
Students thought through how this magazine behemoth could best structure its online presence. Three top corporate executives, the Chicago regional manager and five area store managers from California Pizza Kitchen came to Medill to hear relationship marketing presentations from five groups of IMC students.