Leadership is a key component in planning because it recognizes that this is a people process imbued with the values of individuals, customers, stakeholders, and the organizational culture. Consequently, it is essential that the organizational leaders guide, monitor, and manage the process to ensure success. Bryson stresses the critical role of leadership in the initiation of planning and implementation of action plans.
Sponsors are typically in top positions in organizations.
They therefore are able to commit the organization to strategic planning and hold people accountable for outcomes. While not involved in the daily details of planning, they provide resources and make commitments needed for success. They monitor progress and details. Finally, facilitators handle the management of the group processes needed for planning so the champions can focus on substantive discussions. Skilled facilitators help build the partnerships among all participants.