Subscribe to our newsletter. What is a Sticky Site 'Stickiness' is the latest buzzword for describing web sites. In the coming months, I think you will start seeing this term more and more. The stickiness of a web site is the ability of a web site to attract repeat visitors to that site and to keep visitors on that site. Traditionally, web traffic has been measured by estimating the number of page views or number of unique visitors.
Stickiness adds a new dimension, by measuring the amount of time a user spends at a site.
The idea is that the more time someone spends on a site, the more advertising exposure they get on that site. Since so many web sites are supported by advertising revenue, people will begin paying very close attention to stickiness ratings in the future. The numbers reported are the number of hours spent per month at the web site. These sites are just a sampling of popular sites with a high stickiness. There may be other sites with higher stickiness values which are less popular in terms of unique users.