If your mouth is burning when eating hot peppers and you want to cool off, try bread, pasta, potatoes or a banana. Since capsaicin is an oil, it won't mix with water. But any oil absorbing food will help stop the burning. Keep in mind they all originate from a tropical climate. But once they grab hold in the garden, they become a robust plant.
Some customers soak seeds in warm water overnight.
After planting, keep moist and warm in a sunny location. Good results are also achieved by putting plastic cling wrap over the containers to create a hothouse environment. Remove when seedlings emerge. Whichever method you use, be patient. Finicky varieties can take 4 to 6 weeks.