Publishing carefully Not all journals are held in equal regard. Make every effort to publish your research in the most respected journals in your area. Here again, soliciting colleagues' opinions about the various outlets for your work and the type of research activities you are expected to pursue is useful. For example, many departments do not consider textbook writing as research and, even if valued, expect it to come only after demonstrated success at publishing empirical research in peer reviewed journals. At times you may have to weigh the most appropriate audience against the most valued publication outlet for your department.
Some scholars decide to submit articles only to mainstream journals.
Others publish in both mainstream and nonmainstream journals, but often the choice is not one over which the researcher has control. Just as it is more difficult to get peer recognition for research on women's issues or ethnic minority issues, it is often more difficult to get this research published in the most prestigious and mainstream journals. The important point is that publishing in journals that seem obscure to your department may make your tenure and promotion more difficult to achieve because your department may not know how to value your work. If the outlets for your work are mostly nonmainstream journals, one strategy is to inform your colleagues of the worth of the journals by calling attention to studies of high quality that are published in them, noting which citation indices include them, etc. Learning to handle rejection Most manuscripts are rejected, often multiple times, before publication.