You well might ask.
Truth is, people can actually be scared away by low prices.
There is the sense that if a product sells for a bunch less, it must be inferior somehow. While other kayaks have gone up hundreds of dollars in recent years, our kayaks are priced essentially the same, making them a better value than ever. Our current goal is to get our kayaks out on the market where they will be their own best advertising, so we're keeping sticker prices as low as possible. None of the three lines, for example, uses a full-time distributor. Cost of retail space.