Traditional game companies like Electronic Arts are struggling to make the transition, while small new companies are springing up everywhere. For businesses with web sites, games are an opportunity to increase customer loyalty. Using games to improve business is nothing new. Crossword puzzles in newspapers increase reader loyalty by providing a dependable daily amusement. Contests under bottle caps boost sales by promising a chance to win prizes.
Trivia quizzes in movie theaters keep customers entertained while waiting for a movie.
On the web, games are actively engaging experiences, increasing their ability to hold people's attention. But be aware that games are only one of many ways to make a web site stickier. Before you decide to put a game on your web site, consider the alternatives. Suppose you are a business that wants to put a game on your web site. The first step is to be clear about your business goals and practical constraints.