You have to have a detailed plan. Not having one is a plan for failure. We had it setup and invited friends and relatives, any warm body who walked through our doors. We asked them what they thought of the booth. We fine tuned things and devised every clever trick we could think of to attract people while we were in our own office.
Trade shows are expensive.
So here's what our mock showed us. First, we orderd the biggest back drape we could. Ours was 12 feet high. Everyone else at the show saved money and rented an an 8 foot tall drape. You could see our sign from almost anywhere in the building.