To disseminate otherwise, or to republish, requires written permission. Thus Davis and Meyer close their book. En route to the digital economy we netizens have been asked to shift paradigms, informate and practice the seven habits while crossing the chasm inside the tornado at the mercy of at least four or five megatrends. We see no shortage of blur, so Davis and Meyer are prudent to limit their liability. Speed and Connectivity need no explanation.
Winners provide an offer that is both product and service simultaneously.
Perhaps, but a blurred offer in today's virtual economy has attributes never available to yesteryear's captains of industry. Davis and Meyer cite 10 of them in an interesting and insightful articulation of the differences among products, services and offers, and the ways in which they are managed. No, the highway metaphor just won't die. The newcomers are by comparison small and extremely agile, capable of re-inventing themselves at the drop of a network link. Furthermore, they are frequently underwritten by dizzying levels of market capitalization based not on tangible assets but on future expectations.