People hate horizontal scrolling. People want a map, not a picture. The Boardroom Experience hurts the Customer Experience. What you don't know is hurting you. Finding successful web site designs is not hard.
Users are horribly impatient.
Understanding this Undeniable Truth makes all of the other Truths clear. Your customers coming to your web site have little tolerance and patience for your site and will ruthlessly abandon it with little justification. If you are a web user, you already understand these strong feelings of impatience. The younger the web user and the more experienced they are on the web, the greater their impatience. Furthermore, once people find what they want, they want the content to be easy to read.