Camera House wanted to showcase its products, reflect its position as a leading-edge retailer, and drive and control its franchisees' web sites, which were being developed by the stores themselves. It also had to be secure and user-friendly for both stores and head office. Camera House wanted to be able to maintain and update both internet and extranet sites themselves, and for franchise stores to be able to maintain and update their own web pages. Efficient online transmission has replaced time-consuming and expensive mailouts. Three-level system controls access to extranet information by franchise stores.
Stores log on through secure passwords.
All communications, as above, received via extranet. Stores can update own web pages. More than 100 screens of practical hints and technical information. Advice on how to choose a camera. News, special promotions and deals.