It prepares students to be socially sensitive and responsible entrepreneurs and intrapreneurs, effective decision makers, leaders and active participants in their respective media enterprises . The transdisciplinary curriculum is structured to reflect performance requirements, fusing liberal arts with professional managerial studies. Students receive a first-rate education in management, organizational behavior, economics and finance, information science, international business, and marketing essential components of a traditional MBA, but with a greater systematic understanding and practiced skill in managing change and anticipating it.
Students learn to plan and implement goals.
And their decisions, while focused on the bottom line, will be significantly informed by a sense of values and ethics. Each semester of study and action is focused on a specific and significant Purpose. These Purposes must be achieved in actual work settings related to media management. Students must complete three semesters of integrated full-time study, research, and planned, documented practice and service in their selected area of media specialization. These three semesters form an integrated series, with earlier semesters providing the foundation for later work.