That just doesn't exist anymore. Instead you have the need to buy television and radio time, which is more expensive. . . I don't know whether it's more expensive on an inflation-adjusted basis or not, but it certainly costs have gone up. And candidates have figured out other ways to reach targeted voters which cost more money. Telephone banks cost money.
Special mailings cost money.
Computer generated lists, the whole computer revolution is a more efficient way, perhaps, to campaign, but clearly a more expensive way. The limits mean not that the costs of all that goes up but that raising the money to pay for all that becomes more difficult. . . . What it's specifically done is it has made it harder for challengers to raise that money. Plus, they've actually got some hidden public funding in terms of a large Congressional staff that will do campaign work . . . On the other side of the equation, the challenger, faced with relatively high costs, often finds it difficult to find PAC's that will give to him or to her and doesn't have this same circle of well-off acquaintances and doesn't have any of the free publicity that a member of Congress is gonna have.