Each school sends at least one representative. Some attorneys believe that recruiting is all about parties, events and a good time, especially when a recruiter makes it look too easy. Attorneys don t always realize how many different people recruiters work for, which leads some attorneys to wonder what you re doing when their work is not completed immediately. Some efforts aren t always obvious and are underappreciated, such as the personal touch given to Summer Associates and Associates. Attorneys don t always appreciate a really good recruiting operation.
Students translate the attitude and demeanor of the recruiting department to the whole firm.
Having a really good person in that role is critical. If you re really good and do your job, the firm expects a high level of quality and doesn t appreciate the time and effort that goes into it. It s the same situation with law schools. Unfortunately, too many firms are measuring a recruiter s success based on surveys, and there are many factors that go into the surveys. One or two responses can skew the results.