No clicks, no ads. No ads, no money. Banner ads become less valuable. They generate less revenue. No money, no website.
Websites make less money.
And it's your fault for not clicking on that banner ad. You should be ashamed of yourself. The model is broken. And the problem is also that it's only half of the problem. The other half of the problem, as I see it, is that in the print world, the gaming companies all need help to market their products.