Marketing, defined as the total of activities involved in the moving of goods from the producer to the consumer, including selling, and advertising, is a simple term that aptly explains the new and very huge resurgence of professional wrestling. Steve Austin has a wave of products and toys that probably wouldn't intrigue a person outside of the 6-11 year old viewing audience. He has his own condom. Yes, you can now purchase a condom with your favorite wrestler on the wrapper. You're more likely, however, to see wrestling fans and guys like Sarge sporting tee shirts proclaiming the name of their favorite wrestler or wrestling organization.
Tee shirts are a traditional merchandising route for most sports.
It was not uncommon for kids that age to be wearing shirts featuring their favorite wrestler. My mom thought wrestling was trash then, but she'd probably have a coronary if I were seven or eight now and watching wrestling 90's style. The critics are right when they talk about the general themes of 90's wrestling being violence, profanity, and blatant sexuality. The WWF and WCW do weekly battles on Monday nights when they air matches opposite each other. Each show is generally seen by between 2.5 and five million households, and total audience numbers for a week average 40 million cable TV viewers.