Eleven percent of our visitors play golf while they are here. The most popular attractions for hotel visitors are the Arizona-Sonora Desert Museum, Saguaro National Park, Sabino Canyon, San Xavier Mission, Pima Air and Space Museum and Biosphere 2. More than half of our hotel guests are return visitors, and 13 percent have returned at least five times. Most visitors generally like the area, the climate, and the friendly people. A few visitors also dislike the urban sprawl and appearance of parts of Tucson.
Visitors learn about Tucson primarily from family and friends and through business or conventions.
Nine percent learn about Tucson from guidebooks, and 13 percent learn of Tucson from brochures, magazines, newspaper articles, or TV and radio shows and advertisements. Once they are here, visitors strongly prefer to receive travel information through written materials and conversations with knowledgeable locals. The same visitor may be included in more than one or these groups. Golfers spend twice as much during their stay as resort visitors because they stay more than twice as long. The seven groups enjoy the same attractions as other visitors, but there are some interesting differences.