As it always does. The Sisters were bigger than ever before, and in a position to refocus with confidence on the future. Expectations rose to fever pitch as the next phase was launched. It is announced that Patricia Morrison has been recruited and that the band has no plans to enlarge further. This presages a phase of video-based promotion.
Video is a gratuitous and expensive medium which the band has traditionally scorned.
A fifth-generation Doktor Avalanche drives a body of songs which highlight Eldritch's maturity as a singer and songwriter. Tony James replaces the recently departed Patricia Morrison. Half of the finished mixes for the album are shelved in favour of rough mixes from earlier stages of the recording session, 'monitor mixes' which retain the immediate feel of the songs. Keyboards are kept to a bare minimum, and the baritone voice of Eldritch is clear amid the storm. The lyrics retain their usual oblique sub-texts, but there is a new directness of language on the surface.