But the other three had all voted it third, noting the cleanliness of the presentation. One team was clearly on top. They were the most thorough, three of the five judges agree, as well as the most adept at the numbers and the analysis. They put the winning team numbers into the envelopes and seal them. After more than three hours of drinks, dinner and speeches, the winners are announced.
Wake takes third and Emory is second.
It's marketing, he says. There's no right answer. But some answers are better than others. Brewing Help for Heineken MBAs from around the country tackled Heineken USA Inc.'s real-world problems at Wake Forest University's 10th Annual Marketing Case Competition earlier this year. Sales are at an all-time high, but its growth rate didn't match that of imports generally.