Related topics include international finance and economic strategies, the foreign exchange market and factors affecting exchange rates, management of foreign exchange exposure, capital budgeting and financing of foreign projects, and management of intra-corporate fund flows. Examines motives and problems with entering and competing in foreign markets including strategies for entry, operating in foreign markets, and international marketing concepts. An international study trip is an integral part of this course. Marketing Strategy Uses cases extensively to develop a framework for planning and strategic decisions in the marketing environment. The second half of a two-course sequence on business strategy.
Students work closely with a firm they have selected to produce a formal strategic plan.
The final report is formally presented to senior managers of the business and to select faculty or industry analysts. Focuses on the ways that electronic commerce and electronic marketing have changed expectations for both firms and customers and has made global business a reality and a necessity. Discusses how commercialized computer-mediated environments have altered the strategic issues facing firms and their competitors, including customers' expectations for performance in these environments. Looks at examples of successful companies that have reinvented themselves through electronic commerce, and outlines examples of technologies and services that can be leveraged in a variety of industries. Creating New Businesses Deals with the fundamentals of forming a new business, whether a stand-alone business or a new venture within an existing organization.