Next Page page 2 of 7 Avoiding Costly Mistakes. The challenge for both advertisers and venues is how to deploy a digital signage solution with attention-getting looks that can be installed and managed with minimal cost and limitations. Meeting The Public's Expectations. Meeting the public's expectations for production quality is also a challenge. People respond more to moving video than static displays.
TV screens offer the ability to deliver broadcast television style ads to public venues.
Professional Video Is Hardwired. What they need is to display relevant, dynamic messages. Digital Video Is Also Hardwired. Digitally encoded or broadcast video does offer the ability to update and target content. But it still sacrifices the potential for dynamic information that can be created at each location.