I now am placing high quality books that relate to my columns right at the bottom of each column. This way people who read a column and are ready to jump into a project have the opportunity to get even more high quality information. It is my hope to have a minimum of two book titles at the bottom of each column. Forget about sentences on key pages. Put ALL important points above the top fold.
Time is too valuable.
I estimate that you have about 10 to 15 seconds per screen to get your message across. If you fail, the person moves on.