Listeners are turning back to the companionship of radio. While music radio stations are sounding the same all across the nation, talk offers a personal touch . The audience feels that the talk host is a friend and they tune in to hear what's going on in the world from someone they trust. Talk radio focuses on their concerns about the economy, health, and almost every aspect of their daily lives. This is even more evident in small and medium markets where the listener feels cut off from the big picture.
Talk radio is relevant and deeply emotional entertainment.
The format combines voyeurism and unpredictability. WLNI can deliver customers to your business faster and more efficiently than any other media in Lynchburg. WLNI is a talk radio station on FM, where the listeners are. The talk format is now radio's most popular format, and WLNI has talk radio's most popular performers including Dr. Laura, G. Gordon Liddy, Art Bell, Tom Leykis, CNN News, and more. Radio is different from any other media and WLNI is different from any other station.