Use multiple-choice questions that can be answered quickly. Written responses sometime discourage users from giving their comments. Always offer an optional text box for users to write their comments and opinions. This often provides the most useful feedback. Keep it short.
Short surveys receive more responses.
Ask questions that will help you improve your Internet site. Feedback can often make you take a closer look at the organization of a specific page, or the site as a whole. The keywords used to describe pages may be misleading or maybe the suggested links did not properly connect the users to the sites mentioned. All the comments collected through a survey can, in some way, help you improve your site. Contests To encourage participation and get user feedback, offer users something in return for filling out a survey form.