Although the company has a number of sponsorship programs at both the professional and amateur level, Central teams are being sponsored exclusively at the collegiate level, according to Marshall Whitehead II, director of sales and marketing. The company has provided embroidered shirts for team members, and the players have received several bowling balls apiece, bowling ball bags, polishes, cleaners, towels and other maintenance items. Discount opportunities have also been provided to members of the primary and secondary squads for Track, Inc. products. Whitehead said other colleges and universities wanting its sponsorship approached the company. In choosing Central, they considered team members' performance on the lanes as well as how they conduct themselves when they aren't bowling.
Sportsmanship is a major consideration.
He noted that Central has an excellent reputation in terms of sportsmanship, as well as outstanding performance on the lanes. He also commended the communication efforts of bowling coach Ron Holmes, who keeps the company informed about the teams' performances at each tournament. We're extremely pleased with Ron Holmes and his players. To succeed in a tournament takes a lot of skill, but you also have to have the right tools. Inc. From all indications, it could become one with the company also planning to sponsor the team during the 2001-2002 season.