Since launching our site last June, we've been growing at a rate of 500 users per month. The potential number of users is around 400,000. Basically, the Internet is just another distribution channel. What we are doing is building an organization that can handle these relationships. We provide a complete e-commerce environment, specifically tailored to the material handling industry.
Suppliers can put their catalogs online and accept purchase orders over the Internet.
Users can locate what they need and place orders online. Consider the cost of building a website. Many subscribers run small operations. We take care of programming and technical issues and we advertise in all the trade journals, such as Material Handling Management and MH network. We go out and get visibility and spend marketing dollars more efficiently.