Simplicity is power. Power to succeed by doing more of what is important and less of what isn't. Simplicity is a revolution that changes how we use people's time and attention.
Simplicity means changing many of today's rules about how work gets done.
Enough is enough. Our biggest challenges and sources of complexity are NOT speed, change, technology, competition, customers, or global markets. Our work complexity comes from making sense ofthe clutter, crap, stupidness, and confusion companies create as they try to manage the changes. Creating clarity, meaning and making sense of things are rare business practices. All of this pisses away our time and undervalues our attention.