The reservoirs are getting bigger as RAM prices drop and graphic software wants more memory. In the meantime, chunks of code and data are starting to flow down the pipe. Code and data, as usual, is much smaller stuff than animated graphics. High level frameworks are cool. Defacto standards are set by people developing quietly out of view of the Agendees.
Standards bodies are logjams.
Innovation happens out of sight. Now it's time to go commercial with that stuff. Take another look at your mid-90s inbox and ask yourself if lack of information flow is still the problem. Quite the opposite. That's why scripting and the Internet are synonymous.