A Crowded Market Varsity isn't the only book company angling for the student market. The company specializes in selling student products like computers, text books and audiovisual equipment, he says, and aims to find deals for students from big companies in return for delivering back information about students' likes and dislikes, and what they are buying online. Companies spend millions to build a relationship with their customers, but students are treated so poorly. They are really important customers because they will be around for quite a while. Their busy lives means that buying something online and having someone deliver it to their dorm suits them well, he adds.
Students take for granted that the Internet is woven into the fabric of their everyday lives.
In return, young people are open to hearing what companies have to sell, she says. So if you can sing a good song and a do a good dance you will be rewarded. ABC News Internet Ventures. Click here for Terms of Use and Privacy Policy and Internet Safety Information applicable to this site.