Savvy companies know the differences in the three.
And the most skilled use that knowledge to sell to kids simultaneously in more than one market. More may not be better in the case of multiple-race categories for federal surveys and Census 2000. Knowing the characteristics of multi-racial Americans gives data users more detail, but it may also give them more headaches. As America's ethnic diversity grows, more television programs are broadcast in Spanish and other languages. The largest networks and most of their advertisers do not serve the 38 million U.S. residents who don't speak English at home.