For Schmitz, who has a bachelor's degree in philosophy and a graduate degree in library science, giving up his day job to take a chance on his Web site was something that just had to happen. It's not a job. You get to the point where you have to do this. The Internet is a big part of my life. A year from now the opportunities might not be there anymore.
Web pages are on demand.
Schmitz said people also seem to appreciate the approach of the reviews. I don't try to give away too many spoilers. He solved the problem with the special design of his pages. These appear to be blank areas in the copy but contain information about the movie that a viewer can choose to read by scrolling down on the copy. There are many people, thousands of people, who have movie Web sites for their favorite movie, director, actors, genre.