Many compare the pursuit to art. Aficionados track the grapes, the vineyards, the acclaimed vintages, the reserve collections. He swirls a sample of a Syrah, putting it back like fine chocolate. And then he smiles. Oh, I really like that.
Wine people are the most interesting in the world, says Love.
The sport is intellectual, the experience sensual, and the investment can be low enough that many, many people can start their own cellars and begin entertaining fellow wine lovers. It's remarkably simple and easy. With the help of wine sellers, a developed palette comes fairly quickly, and one can easily come up to speed. Wine lovers can easily buy, rent, or assemble a cellar. If it's possible to reserve space in an unheated room, creating a wine cellar may be nearly effortless.