Icebox is using the Web to test ideas conceived by some of Hollywood s top television talent, in the hope of finding a home for new programs on the small screen. Wired News delivered to your inbox or hand-held device. These are Icebox s entr es into the increasingly crowded world of online animation entertainment sites. The word in television is that comedy is dead, so everybody wants to do reality and news shows. Our creators want to reach an audience without filters.
Some contributors receive an equity investment in the company.
Icebox, in return, gets a piece of the action if the shows get picked up for television broadcasts. Icebox also makes money from sponsorships and advertising on the site. At least, that s the theory. The company has not yet announced any sponsors, but officials said they should have agreements in place later this summer. It s using the viral power of the Internet to develop and market a program.