Fashion Apparel 3 cr. Analysis of past and current fashion trends in women's and menswear, history of costume and its influence on today's styles and fashions. Exploration of domestic and foreign markets, designers, and manufacturers, sources of information and inspiration are included. Analysis of clothing construction, marketing and distribution factors important to buyers of fashion merchandise are highlighted. A course introducing students to the specialized marketing practices used by domestic and foreign menswear manufacturers and distributors.
Students analyze the development of lines of menswear merchandise from design to consumer purchase.
Included is an in-depth study of design, production, sales, merchandising, and promotion techniques. Buying 3 cr. Introduction to Import Buying provides students with an opportunity to learn about the rationale, problems, and opportunities of importing merchandise from various markets throughout the world. Construction, quality and product features of leather, shoes, gloves, furs, jewelry, dinnerware, glassware, silverware and cosmetics are studied. The care, selection, promotion, and sales of these non-textiles are evaluated according to government regulations.