There are a lot of free promotional opportunities for your website. For All Links Classified Ads Solicited Links Newsgroups and Discussion Lists Direct Email Awards Referrals Free Magazine Listings Search Engines With a little effort, anyone can get their website on the first page of a major search engine s results, but it takes a lot of effort to maintain a top listing with popular search terms.
Search engines are a great source of highly targeted traffic.
Submit all the important pages of your website to all the major search engines, and any of the smaller ones which specialize in your business or locality, after you read my articles on search engine placement and keyword selection. Directories Directories are the low-maintenance version of search engines. They put your website into a category, usually in alphabetic order, and sometimes give an option of searching as well. They rely on the information you provide when you submit your website, rather than actually visiting it, so you don't have to design your website with them in mind. Since the description is your only opportunity to sell your website to potential visitors, it had better sell your website and include as many keywords as possible.