I contend that this is a marketing problem a failure to understand the value of the school's unique identity and harness its power. Our beloved University offers students an education second to none in the United States by a world-renowned faculty, in a beautiful and vibrant city. Above all things in importance is the quality of the education. It's tough here. Tough, but worth it.
Students enter, thinkers emerge.
We all know these things to be true. The problem is not the core curriculum. Life is difficult at Chicago because rigor comes without adequate support. It is difficult to imagine the attractive power of the country's best education, of the ability to succumb to the life of the mind, knowing that there is an integral and accessible network of comfort, support, and activity. Ask any graduate of the College whether she or he would trade her or his U of C education for a diploma from Harvard.