You must adapt your technology to local requirements. People must be convinced that they are doing things better . C ommercial exchanges on the Internet should imitate what is done in the real world. For eCommerce to work in Asia it must be safe, secure, instantaneous and spontaneous. TV is very big in Asia.
Web TV appears to be an exciting avenue for their market.
D o present the opportunity to change the way industries and business works. Do emphasize the short cycle time in the way transactions occur. Point out the dramatic cost advantages to doing business on the Inet. Be aware that it can take a lot of time to establish business relationships. In Asia, aggressive start-ups are viewed with concern.