Discuss why, at this point, there is a bigger market for this product for children than for adults. Evaluate the effectiveness of product slogans in convincing customers that one product is superior to another. Discuss the effects of technological advancements in the home, the work place, the health field, transportation, and the entertainment field. Students will be evaluated based on classroom discussion, group work on design and marketing of product, and final reflection on classmates' suggestions. Students can implement the suggestions made by classmates in the peer evaluation stage of the lesson.
Students can produce a commercial for their product.
Videos should be shown to the class. Discussion can ensue regarding the similarities and differences in the aims and effectiveness of magazine and television advertisements. Students can look at other magazine and television advertisements and analyze their effectiveness. They should research the item and its predecessors, and present their advertisement to the class. The cards can be downloaded and played through the website.