Visitors read the ticker to see the headlines and absorb the ADs in with those headlines. This is in direct contrast to banner advertising, where the visitor can mentally switch off from the banner. The ticker is designed to be clicked on.
Visitors click on it all day long to read their favourite news headlines.
When they see an AD which interests them, there is no hesitation or fear over clicking the ticker to go to that AD site. Each of the weekly ad campaigns generated approximately 5,000 visitors. Dollar for dollar, the ticker ads generated the most cost-effective and immediate results of any advertising campaign yet. And the global reach is unparalleled. Ticker ads have increased Tribulation.