He created ads to make money for his clients and always searched for the winning ad combination. Here's another very useful list of Caples marketing credos. But it is a directive for you to get your hands on anything Caples has written. . When Caples died in 1990, a great marketer's life ended. But for you and the many of us who read Caples again and again, understanding the results of his testing that he shares with us in his books, is the difference between successful and unsuccessful marketing.
Successful marketing generates business.
Whether for our clients or our own enterprises, successful marketing is the difference between a dream and a dream realized.