We have had some success with thrillers lately what with the box-office success of Kasoor. The audience has always been open to different themes provided they are handled well. Bollywood churns out at least a 100 films per year. Out of these, hardly five or six of these films actually work. The rest of the 94 follow the so-called formula but still flop.
Viewers are open to anything they can relate to.
If the basic story isn t good, then the film won t work, regardless of grand sets and locations. The representation of characters in the film is certainly urban. So city folk may identify more with the film. But the language and the connotations of the film are not that alien. I think anyone can relate to them.