They are relaxed enough to not check their email daily. In short, they have grown into their roles as advisors and as judges of excellence. They have earned their recognition by virtue of the time they have invested in their craft. You can't pass up one of the stages of evolution. Watch the award programs and you'll see for yourself.
Some programs pass quickly through stages.
Some of the higher rated programs actually started out rated 4.0 or even 4.5. Look at your program, read your criteria, look at the sites you are awarding and the number of awards you are giving out. No, you can't just skip past stages and move to the sage advisor who has seen it all. Maybe instead of working on your criteria to make it pickier, you could better spend the time being picky about the design of your own site. There's an old saying that when the student is ready to learn, the teacher will appear.