This will allow us to add more depth and interactivity to our product information and target this directly to interested customers on demand and real-time. As a CIO, I dislike ads that contain too much technical content with a lot of buzzwords. I'm more interested in solutions to business problems. Too many ads explain product features and not the benefits. If you want to grab my attention, you'll need to make the potential solution jump out.
Some ads are arrogant, touting the latest fads.
Many look the same. The ones that catch my eye are those with an element of humor or something that strikes me as different. I don't read an ad full of text or pictures of people who seem to have nothing to do with the content. We're an engineering company, so a picture of a network will attract my attention. So will a global image it makes me think about what other people are doing around the world.