If a gobbler is located on a hillside or partway up a ridge, these hunters like to climb the slope to call from a position above the tom or at least on the same level. Try softer calling, calling in another direction, using different vocalizations or stop calling all together. If the bird is distant or hidden enough to permit limited movement, try switching calls or actually moving back as if the hen is going away. Another effective method is to lightly rustle or rake leaves with your hand, imitating the sounds of a turkey scratching the ground. Never call or move when a bird is very close, since it will pinpoint the source of sound.
Wind changes the challenge of turkey hunting.
Some hunters like to call louder, move slower and be more alert to birds approaching unheard in the gusts, and unseen in the moving foliage. Other hunters prefer to set up upwind of where they suspect birds to be, and use the wind to help carry their vocalizations. Turkeys have a poor sense of smell, so hunters are well served by applying insect repellent. A gobbler won't smell you, but he can easily see you if you move. If you're not bothered by mosquitoes or gnats, you're more apt to sit still longer.