If it's lust, call it lust. You must admit your condition before it can be treated. Stop feeding lust. But cutting off desires through diversion, not dwelling on them when they begin, and trying to eliminate some of the mystery can help in the early stages of lust. The farther down the road you travel through books, magazines, films, and personal contacts, the more steps you must one day retrace.
Sexual stimulations promise a lie.
Recognize that Playboy centerfolds are touched up in the miracle of dye transfer printing, that they represent an unrealizable ideal of sexuality that does not include feelings of impotence, awkwardness, monthly menstrual periods, and many other reminders of humanity. Life is far different from what soft porn portrays it to be. Confess its real price. I learned the ultimate price just in time, by watching my pastor friend who went beyond the point of no return and is today as miserable a man as I have ever met. All the time lust was demanding its tribute from me, in the form of irritation with my wife and in the subtle and progressive loss of intimacy with my wife and with God.