But the whole PGA experience put both of those things to bed. We know that our televisual experience at 56K, while not TV, is certainly a heck of a lot better than anything that s out there currently. And we ve proved that we can deliver a lot of simultaneous streams to a very large audience. Looking ahead, one of the things that fascinates Tatta and USA Networks is the idea of actually putting the user in the programmer s chair. One of the technologies we ve seen recently is 360-degree viewing of streamed events, he says.
Viewers can actually drive the camera angles, replay the stream.
We ve worked with a couple companies on that. Those are available and ready for primetime today, and that s a good example of what the next step is providing users more interactive features with the streaming. In the long run, Tatta says it will be vital to open up the applications with broadband. Clearly, as the numbers here show, there s a growing base of broadband users looking for new, robust ways of getting media, he says. And that s an audience we definitely want to serve.