Some of the information may not seem to fit. Primary source use is not always clear. The content lacks a clear point of view and logical sequence of information. Includes little persuasive information and only one or two facts about the topic. Use of italics, bold, and indentations enhances readability.
Text is appropriate in length for the target audience and to the point.
The background and colors enhance the readability of text. Overall readability is difficult with lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold or lack of appropriate indentations of text. The text is extremely difficult to read with long blocks of text and small point size of fonts, inappropriate contrasting colors, poor use of headings, subheadings, indentations, or bold formatting. The layout is aesthetically pleasing and contributes to the overall message with appropriate use of headings and subheadings. The layout uses horizontal and vertical white space appropriately.