Students explore career interests and job development in the Healthcare Management field. This course introduces the managerial approach to marketing including the study of markets, institutions and the environment in which business enterprises operate. Emphasizes marketing decision processes regarding the marketing mix, marketing programs and selected applications. This course examines the economics of healthcare in America. The financing of healthcare is considered.
Students analyze various public policy proposals regarding the healthcare system.
The concept of managed care is discussed. Emphasis is placed on the impact of economic information and public policy decisions on the practice of healthcare management. The use of financial information in healthcare management is discussed. Students are introduced to various forms of budgeting in healthcare settings. Models of budget planning are introduced.