The strength of the Scorecard is in communicating, informing, and providing a system for learning and personnel development while encouraging innovation and growth. The four perspectives assist in defining strategies and in assessment of priorities. The work which has been done thus far in assessing the four perspectives as they relate to Ohio Valley College and the initial efforts toward alignment are outlined below. The validity of this approach is dictated by at least six factors. First, the challenges of the information age require new capabilities for competitive success.
Technology increases focus on intangible assets.
Second, relationships must be developed that retain loyalty of existing students and enable and empower new customer segments and market area to be served effectively and efficiently. Third, the innovations desired by our targeted customer segments must be developed and introduced. Fourth, customized, high-quality service at low cost with minimal lead time must be provided. Fifth, employee skills must be identified, enhanced, developed and mobilized with sufficient motivation for continuous improvement. Finally, information technology, data bases and systems must be used effectively.