Local stations are interested in local stories that tie in with segments that appear on their network's prime-time news magazine shows. A redesigned set of logos for Kiwanis and our whole family of service organizations, as well as a Kiwanis marketing kit, were unveiled at the International Convention in June. All of these items are part of a larger marketing initiative designed to promote Kiwanis as the premier service club serving the children of the world. Club and district PR chairmen can make special use of the pocket folder as a media kit by inserting their fact sheets and news releases. The Marketing Department has also designed a poster and a billboard using the same artwork and color scheme.
Space is provided to add local club information.
Pepsi-Cola has joined Kiwanis as a corporate sponsor to offer a program that will raise service funds and put the Kiwanis name before the public every day. Each machine will inform patrons that a portion of the proceeds will go to Kiwanis service for children. Everyone driving through the intersection of Reading Road and Columbia Avenue in Reading, Pennsylvania, sees the Kiwanis announcement board pictured at the top of the next page. The Reading Kiwanis club has since added lighting and plantings for 24-hour visibility and attractiveness. When there's no paying customer, the board can carry Kiwanis service messages.