They market on the web brilliantly. They fulfill virtually flawlessly. They reach out through email without blemish. They deliver everything they promise. But we all know the analysis drill here.
Sales are better and profits are worse than last year.
I think it's a different question. At least not judging by the way it conducts business today. It's that there's a core marketing reality that they have not faced. They have built companies and business models based on the fact that if they deployed increasingly sophisticated and elegant technology to make it easier for consumers to buy online, more people would do it. That instead of simply siphoning shares from the existing mail-order marketplace, they would reach out to the retail market at large.