In the age of mobile phones, everyone thinks they know how to use the phone. You will often have telephone contact with a company before an interview. Some companies will even assess these phone calls as part of the selection process. The basic problem Lots of research shows that the biggest impact in spoken-word communication is visual.
Some researchers say it's as much as three-quarters of the total.
Yet on the phone we don't have any of that. Our voice has to do all the work. If we want people at the other end to form a good impression of us, we need to give more thought to business phone calls than we do when we're just chatting to our friends. There are two main possibilities. The job advert asks you to ring the company for an application form.