Users immediately understand what is available on the site and how to find it.
The structure makes navigation efficient and rewarding, matching the anticipated user taskflows. The structure s visual presentation is tuned to create a positive initial impression for new customers and a clean, uncluttered look for repeat customers. We design the overall navigational framework and an initial set of primary content pages. Where appropriate, we reengineer the workflow and adopt metaphors that fit the user s conceptual model of the site s intent or purpose. The architecture sets the stage for usability testing of the site structure and subsequent detailed page design.