This site includes contact information for local chapters. Joining a professional organization as a student member is a great way to meet, greet, and learn from those already working full-time in the field. Retailing As advertising and public relations often intersect with marketing, here are our suggested URLs for the communications industry . This company's website includes basic information on the process of brand management.
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Brandweek From the publishers of the Brandweek magazine. And finally, this newsletter for executives in the automobile industry provides a real-life example of brand management . A quick primer on the job from the perspective of a current sales representative. While this organization limits membership to corporate members in the retailing industry, a look at upcoming events and services provides a glimpse of current trends and topics of discussion within the field. This site was developed by Federated Department Stores to facilitate students' understanding of careers in the retail industry.