Speaking at the Salomon Smith Barney Technology conference in New York, Mr. Engibous said this restructuring positions TI to capitalize on its strengths in two of the fastest growing segments of the semiconductor industry. I believe TI is in the best competitive position to take advantage of this opportunity. In his speech, Engibous said DSP software is the most important strategic activity at TI, giving the company a distinct competitive edge. Technology gets you to the table.
Software wins the game.
Eighty percent of a designer's time in building a DSP product is working with software. TI is continuing to build a software infrastructure that cuts development times and costs while allowing designers to focus on what makes their products unique. TI is also investing in college and university programs with some 900 schools around the world teaching software designs based on TI technology. Another key priority for TI is increasing the installed base of third-party programmers who use the company's software tools. More than 30,000 people, about 70 percent of the world's DSP programmers, are writing software for TI digital signal processors.