I asked one of the judges if he actually read the text when he reviewed the site. If a site works, I'm going to read what they have to say. And I feel there are too many wrong people out there in my business. The job of a writer is not to produce words, but to communicate with words. The writer helps to solve communication problems.
Writers help organize information.
The writer must force decisions about what's most important by understanding the reader's point of view. Writers help get the message out. It's like visiting a friend who talks a long time and you can't remember anything he or she said afterwards. Often the writer's job is to figure out what the real message is and then find a clever or interesting way of getting it across. Writers are translators, interpreters.