Defining the target audience is one key step that media planners and advertisers must take in the advertising development process. Many of my studies focus on and define the viewing habits and behaviors of specific markets and segments in order to determine what media they can be reached and through what outlets the advertisement can best be distributed. T he first step toward reaching my research agenda objectives is to employ a scientific approach to advertising research. My research is both applied and basic T he techniques I use for data collection often depend upon the objectives of the study. However, the data collection methods I use often or in most of my studies are content analysis, surveys or questionnaires, and experimental or quasi-experimental research designs.
Today is a new day.
Hence, I refuse to be shackled by yesterday's failures. I will not allow people to define my mood, method, image, or mission. I will puruse a mission greater than myself by making at least one person happy he saw me.