When talking to the press, remember to mention your web address. Send press releases to local newspapers and professional publications announcing your site, and remember to add your Web address to all press releases. Online Marketing E-mail Web masters at Web sites that relate to your organization, and ask them to link to your site. There are more than 7,000 members, many of which are industry experts. Search Engine Watch is the most comprehensive Web site on search engines available.
Visitors have access to a wealth of articles covering a multitude of search-related topics.
Also has a monthly newsletter, sent out to more than 130,000 subscribers. Search Engine Showdown provides good in-depth strategies, contacts and links. Especially helpful are the detailed statistics on individual search engine size, quirks and inconsistencies. Encourage all staff members to do the same. Newsgroup charters can be found at faqs.org .