If they walked some precincts or worked the polls, they met their neighbors and friends, and the community grew closer. Modern campaigns disdain the nostalgia of late nights stuffing envelopes. You must have TV, radio and direct mail. Today's technology-driven campaigns are built on money and professionals. Also, the rapidity with which things happen in modern campaigns means tactics change hour to hour.
Strategy based on people makes it much harder to turn the ship around on a dime.
Today's technology-driven campaigns are built on money and professionals. Money for computerized telephone banks, which are more reliable and faster than those staffed by volunteers. Money for the biggest media buy you can make. In this new age of insular campaigns, you can get what you want and need, but you had better buy it. So say the paid experts, who with savvy and experience map courses to victory on the technology highway and leave volunteers waiting at the rest stops.