As weather gets warmer, we get more goal-minded.
Spring is just around the corner.
And as sure as there are April showers and May flowers, it will blossom with opportunities for marketers. That's the message from this month's exclusive survey for American Demographics conducted by Edison, New Jersey-based market research firm Bruskin Research. The survey suggests that spring offers a unique window for marketing diet and fitness products, beauty treatments, car maintenance, and home improvement items, as well as many others goods and services. And experts say that if marketers time it right, there is the potential for a flurry of sales. According to our survey, some 30 percent of Americans will try to get in shape or lose weight in anticipation of spring.