Small businesses have lower overhead, greater flexibility, and faster time to market. Small businesses and sole proprietors can make decisions quickly and turn on a dime, unburdened by the need to carry out yearly business plans or fixed budgets. Executives at a women's site that I had contact with actually rejected a deal because they didn't want to amend their six-month operating plan. In this rapidly changing market, six months is an eternity. You have to be able to shift in six days, or even better, in 60 minutes.
Small businesses are also more creative.
They find ways to generate leads and sales without spending a lot of money. You have to be willing to undergo radical transformation, even creative destruction, in order to evolve and survive. Dinosaurs died out. Chris Yeh is the Chief Marketing Officer for TargetFirst, makers of the Lead Engine , the turnkey solution for all your online marketing needs. Prior to founding TargetFirst, Chris helped start companies like Juno Online Services, eCapitalist, and Merrill Lynch's Intelligent Technologies Group.