Alcohol use is another example that can be related to the pressures of sport. The demand in this instance stems from the need to relax or celebrate away from the sporting arena. The inherent assumption is that once informed of the facts, from a personal and legal standpoint, athletes will be deterred from using substances illegally. There is evidence that the presentation of information alone can lead to increases in drug experimentation. It has also been reported, by evaluators of information based programs, that a greater familiarity with the drug at the informational level reduced negative stereotypes of the drug and actually increased positive attitudes towards its use.
Traditional education represents only one weak force working against many powerful forces.
The programs related to this viewpoint stress improving peer relationships, the ability to communicate with others, and most importantly, developing a positive self-image. This usually involves a values clarification dimension, in which individuals are encouraged to clarify their own values to reformulate personal values that will be more appropriately self- serving. It assumes that an athlete is under a great deal of pressure from peers to get involved in drug use. In the case of peer pressure, peers may not necessarily be team members but friends with whom an athlete usually socializes away from the team. Therefore, the focus of programs that fall within this model are directed towards helping the athlete to withstand many different forms of social pressure.