The origins of this course date back to 1975. It is a career-oriented course, developed with the assistance of the industry, to meet the need for wine marketers. The course has a marketing base in which the concepts of marketing are analysed and related to the wine industry. A business component provides students with knowledge of accounting, finance, economics and commercial law functions pertaining to both small and large organisations.
Students gain knowledge and experience of wine through the study of viticulture and oenology.
They develop an understanding of the production process and the capacity to evaluate wines critically in terms of style and quality. For details on Careers Specific Admission Requirements HESS List C ie PES, PAS or SAS subjects. General Maths recommended with a background in basic Chemistry, Biology or Agriculture an advantage.