Nobody can make us feel inferior without our permission. A true statement indeed, but how many times a day do we find ourselves apologizing to other people, sometimes for things which are not our fault, simply because from an early age we are taught to keep quiet and be wary of offending others. Self-assertiveness is about being in control of yourself in different situations and being able to put your point of view forward without having to worry if the other person is going to go into a sulk, or fall out with you. It is about communication, listening to others and stating your case clearly, strongly and without guilt. In which case, it is time to start changing our behavior.
Some people give in to others so frequently that they have nothing left for themselves.
They become resentful, but still have difficulty expressing the way they feel to others. They keep giving while others keep taking from them. Assertiveness training reduces stress and improves communication skills. Being assertive means being effective in any situation, be it managerial, parental or socially. It certainly affects the way others react to you.