Appeals to youth While some agencies are retooling their strategies, other groups are springing up to help them attract younger, spontaneous donors. At Entango, a California-based company, the business is helping nonprofits set up ways for donors to give right at their Web sites. He says when people hear of a problem, it may take them several days to figure out where to send a donation and then another few days for their checks to actually be processed. With online access, donors can immediately go to the American Red Cross and make a donation to help victims of the Turkey earthquake within minutes of hearing about the disaster, he says. Internet donations are also attractive to a younger generation, he says.
Traditional donors are more established and tend to be older.
The real benefit is that the dollars are put to use right away when it's important. Corporations are also trying to attract younger employees to help with donations, and they are also trying to be much more focused in their giving. You have to make sure that what you are doing fits in with the corporate priorities and the community needs. And we are realizing that younger and newer employees need knowledge. They want education about where their dollars are going.