I can think of no untold journalistic story more important than that of the Dallas Morning News . And no writer better equipped to tell it than David Gelsanliter. Fresh Ink is a remarkable marriage of subject and author. We see our newspaper as a member of the family coming into the house before breakfast, when you may still be a little grumpy, before you've had your first cup of coffee.
Tone of voice is important then.
There is seldom a need to shout. Burl Osborne, Editor and Publisher, Dallas Morning News Futurists have called newspapers the last of the great smokestack industries decrepit, dated, and destined to die. Fresh Ink offers proof that this need not be true. Newspapers are still a mass medium, able to gather a set of facts and create a sense of community each day if they will. Fresh Ink tells how Robert Decherd and Burl Osborne transformed a flawed paper with a checkered history into the leading newspaper in the southwest, winning seven Pulitzer Prizes along the way, one of them for graphics the only newspaper ever to do so.