It's too late for that. It was the only way forward then, and it still is. Apple concentrated the risk in its internal developers, its employees, and lost. Apple's initiatives, the list is famous, required evangelists to twist the arms of developers to support them. If they were the right initiatives, no evangelists would have been needed.
Software is spiritual stuff.
No way you can head-trip your way thru it. But Apple was so into its own loops that at first it didn't notice it, then it went into denial, and then it looked inward again, when the answer was outside. Another Police song. There is no political solution to our troubled evolution. Have no faith in constitution.