We are spiritual and physical beings destined for life in heaven or hell. These memorable slogans are the stuff of legends. They represent a level of commitment that led many to give their lives for a cause or country. No doubt many new ones are entering the consciousness of those who have been at the center of the tragic conflicts in Bosnia, Lebanon, and other centers of violent conflict. Strife seems to create powerful slogans.
Slogans are indicative of the war that is a part of the life of the mind.
No doubt I could be accused of exaggerating the impact of slogans. But let's remember that enormous amounts of money are spent to encourage us to respond to the messages they contain. Such sums surely would not be spent if there weren't a significant payoff. We may be at the point where we can communicate with one another more readily through the use of advertising slogans because they provide a common ground. Of course, there are many more subjects, but these serve to demonstrate that the lingua franca , the current common ground, is one that should be carefully weighed against the precepts of Scripture.