Of course they should.
Small businesses are as well equipped as anyone to make money on the Internet.
But to succeed you cannot simply get on the Internet and wait for the money to roll in. You need to have the right strategy. That strategy is similar to the one you need to follow to succeed in a land-based business. The rules that make a small business succeed have not changed just because the medium has. Here's a look at three rules that apply in the real world and also apply on the Web.