In the cattle business, longevity is an admirable trait.
Stockmen like to see it displayed in their herds, they select for it.
They like to see evidence of longevity in the people with whom they do business and most like to think it's a quality they, themselves, posses. Particularly among breeders of registered cattle there is a certain amount of prestige associated with multi-generational outfits. With longevity come some bragging rights. But tradition has to start somewhere. Neither Chuck nor Linda Pohlman descend from a long line of Angus breeders.