In the interview, the official repeatedly stressed the importance of public cooperation with the kindness campaign, citing the still prevalent prejudices in society against foreigners. Kindness and friendliness are the most effective way to promote tourism. Jun also stressed the government s zealous efforts to promote tourism. Noting the crucial importance of the industry, the government has adopted the promotion of tourism as one of the primary national agendas. The presidential office of Cheong Wa Dae also holds inter-ministerial meetings on tourism on a regular basis.
Tourism is an important value-added industry.
For every three foreign tourists that visit Korea, the same revenue is generated as from the export of one car. Visit Korea Year 2001 will set up a new paradigm and infrastructure for the Korean tourism industry, Jun concluded.