Survey of the role of the mass media in American society and exploration of the uses of these media in public relations. Special emphasis on methods of examining the control, content, audience, and effects of the press, radio, television, and motion pictures. Training in studio operations and procedures. Students develop and produce public service announcements, commercials, interviews, radio drama, news, and music programs. Basic concepts and techniques used in television studio production.
Students design and produce short television programs.
Theoretical and practical aspects of nonverbal communication. Cross-cultural, sociological, industrial, and personal uses of nonverbal communication. Designed to help students improve leadership and membership skills within the small group environment. A major research project is required. A survey of major theories and research in interpersonal communications and their application in various settings including the small group.