A fraudulent retailer could use a name either the same, or very close to that of a well known legitimate business. Their sales depend on deception. Theft of information. After making a purchase, a customer's private information can be stolen by an outsider or a dishonest employee. This problem is common to all types of business and is the most prevalent form of fraud.
Some sneaky person places themselves in a position where they can obtain information.
Whether it is looking over somebody's shoulder at the checkout counter and memorizing their credit card number, stealing mail, tapping phone lines, or even going through the retailer's garbage. In Internet jargon, the terms packet sniffing or man in the middle attack are used to describe this activity. The odds are that you probably do not give it much thought at all. Lack of comfort, understanding, and experience with the Internet. Everyone knows that stores and catalog companies always shred their records before disposing of them.