On the other hand, when there is too little contrast, the design will be dull and monotonous. Balance Not only must page design have simplicity and contrast, it must also have balance. The strong visual elements must be so positioned on the page that all areas are equally represented and balanced. Top and bottom must balance as well as left and right, but it should be remembered, also, that perfect balance lacks dynamism. The last of the design principles, unity, should not be confused with uniformity.
Unity is an underlying design concept woven like a thread through the entire newspaper.
While a feeling of typographic familiarity encompasses the reader throughout the pages, visual interest and appeal are achieved through imaginative layout and attractive use of photos or other illustrations. According to Roger Black, the principles that have influenced quality print design for hundreds of years are equally valid online. Put content on every page. A reader should never have to plow through forests of buttons to get simple news. The first color is white.