Weigh the merits of a chat room, forum, bulletin board and survey. Include enterprise capabilities in your Web site. Consider allowing users to give their tithes and offerings online, make payments of registration fees, or purchase sermon tapes and other resources. You might even want to set up affiliate relationships with online retailers such as LifeWay Christian Resources. While video over the Internet is still getting better all the time, audio is great.
Sermons provide great content for church Web sites.
Improve the user interface and structure. Your Web site's ease of navigation and visual attractiveness help create a pleasant experience for the user. Change the look of your Web site periodically. The change doesn't always have to be radical. Sometimes changing the color palette is enough.