That's why neither Spamford nor MatchLogic stands a chance. That's still a good business, but it'll never be what it could have been. With all the money being thrown at Yahoo, Excite, CMG and anyone with an Internet customer franchise these days, it seems LinkExchange, which has built its franchise to 200,000 Web sites exchanging banner ads, has a real chance to make itself a fortune, and soon. Clueless this week is Microsoft , which is trying to use ads and considering phony grassroots appeals from users to stay the trust-busters' hands. PR in the name of politics is wasted, unless you really are trying to protect a monopoly.
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