Secondly, an entrepreneur must be an innovator. To do well, you must always be thinking of new ideas - whether it is coming up new products, finding new niches or seeking out new markets . You cannot afford to remain static. This is not an option. Products get outdated quickly.
Trends change rapidly.
Technology advances swiftly. The entrepreneur who comes up with a better product captures the lion's share of the market. The one who throws up a new, innovative product gets ahead of his competitors. Take the fast food business for example. First, there was the simple hamburger from MacDonalds.