Reduce email requiring response with autoresponders. Autoresponders are automated responses to customer emails. Check out a great product Mailloop in our tools section, that handles this problems and loads more. Many people say sports these days are always trying to sell something - sponsor product, ticket sales, fundraising drives. There are so many sales opportunities in the web marketplace, please take advantage of them.
Some examples are memorabilia auctions, electronic e-books, premium access to web sites.
The Internet is a global marketplace keep this in mind as your have a big opportunity to capture or service a much larger market. Offer international web surfers special packages or products which keeps them closer to you team despite the physical distance. One way to really show you are interested in them is developing international mirror sites in countries that you have fan bases in. The development and harvesting of good quality email lists will help you in landing sponsors and advertising revenue from your web site. Email lists are very valuable in the Internet marketing realm.