A very unfortunate statistic, but women earn about 76 cents for every dollar that a man earns. To reach the same investment potential as a man in these cases, either a stricter savings plan or a more aggressive investment approach must be taken. Women tend to save less. Studies show that single women save only 1.5 percent of their income as opposed to 3.1 percent for men. This is not to say that women need to change their spending habits, but they do need to incorporate this into investment patterns.
Women tend to invest more conservatively.
Most women do not invest in stocks. Only 15 percent of their holdings are in stocks. Men hold about 31 percent. The main reason for less stock holdings by women relates to point number seven. Women know less about investing and finances.