There are also options to co brand and co-market the CDs and service. Joint advertising is a good place to work together with your referral companies. You can advertise specials together and promote your seminars for better attendance. The reselling company also lends some of its creditability to you and your company. With both reseller and affinity programs, you will keep companies involved and gain more users, by working with the group or company to provide seminars.
Seminars work well, especially in a beginner's setup or the like.
Many ISPs cite word of mouth as their largest source of new users. Referral programs are designed to help cultivate and grow the amount of word of mouth sales an ISP has. The principles behind a successful referral program are similar to reseller programs. The key again is in keeping with the program. Contests work well with users.