Students are prepared for entry-level management positions in retail.
A foundation of study in the field appropriate for transfer to a bachelor's degree program is provided. Introduction to the marketing process with emphasis on the total marketing concept from the viewpoint of individual firm management. Determination of effective channels of product distribution, price structure, and promotion. Emphasis on the fundamentals of personal selling and sales force management. Course will address buyer motivation and behavior, selling techniques, and methods of recruiting, selecting and training salespersons.