Be thorough and prepared. You can't control the market' but you can stay on message. Connect the dots. That way if the deal fails' it won't be as crushing a defeat. Prepare for the worst.
Transactions fall apart.
Prepare for that eventuality from day one by drafting termination news releases' talking points and materials that parallel the positive materials you've created to announce the transaction. Clearly outline the Company's strategic direction without the acquisition. Work the grid. Disclosure needs to happen first' but choreograph the announcement so news flows to employees' customers' vendors and other business partners before they read about it elsewhere. Effective transaction communication is best played with good offense and solid defense.