Back Issues Letters to the Ed. William Tyree caught up with her at the Seiyo Ginza hotel during her recent business trip to Tokyo. We're trying to create a more intuitive shopping experience for women.
Women browse when they shop.
The experience is about seeing, touching feeling, learning, discovering, and exploring. We're trying to create that experience on the site by making it extremely visually gratifying. We're 60 to 85 percent reliant on advertising and sponsorship revenue. The remaining portion is e-commerce, and the rents we charge fashion designers to sell and be featured on the site. So far, the Japanese designers we've met here are very interested in reaching the US market via e-commerce.