Users do not like to scroll. Put your most important information at the top of your page so it is always viewable when the page loads. If your page becomes longer than a couple of screen lengths, think about either dividing the information up into several pages or providing local links to various sections of the page. Links - Try to create your page so that there are both textual and graphical links. Graphical links catch the user's eye.
Textual links are sometimes more practical.
It's a win-win situation if you can create textual links that look graphical. Page Title - Always include a page title on your page. The campus search engine will produce better results if you have a page title on every page. This will provide searchable keywords and a page description that the search engine will use. Printing - Many viewers print web pages.