He even has turned down offers to purchase advertising on Kansas City Cooking. Cherrington is, however, trying to sell the cookbook of recipes that he developed jointly with his wife, but he concedes that sales have not been great. The site is not set up to sell online using a credit card and depends on buyers mailing in their orders with a check. Kansas City Cooking is run on a tight budget. The other costs include eating out for the restaurant reviews and the time necessary to keep the site fresh.
Time is a considerable factor.
Cherrington said he spent between 30 and 35 hours a week working on the site and tried to add one new restaurant review every two weeks. I love those. Cherrington has some tips for others interested in taking their message to the Internet. Sometimes it takes five or six tries before things turn out right. Each week, The Kansas City Star reports on Kansas Citians finding useful ways to put the Web to work.