A quick guide to multipurpose trees from around the world Improving Markets for Farm Forestry Products Traditionally, forestry development programs have focused on improving production and not on the products and their marketing. These programs have successfully raised production levels, but have not been successful in helping farmers meet marketing needs. Producers often lack understanding of basic marketing fundamentals and how best to market their products. Many forest farmers are not aware of markets available and the means of getting their products to these markets. The result is that farmers often receive lower prices, are not aware of new or different market opportunities, or have little information to use for planning.
Traders visiting local areas are often the only outlets.
Producers do not know how to price their products, or determine demand, especially in new or distant markets. This lack of knowledge makes producers ineffective when dealing with middlemen. Increased availability of market information will help producers strengthen their marketing skills and get higher prices, and lead to increased awareness of important marketing practices. Prior to planting the markets for all potential products should be discussed. This may be difficult for products not ready for market until several years in the future, such as timber or fruits.