Many trying to get and hold your attention. Sell you on something. It is in their interest. They have to get you interested in it, too. It must be in some kind of public meaning system.
Signs only have meaning as a part of a system of signs.
But not so different as to leave you confused, alarmed or suspicious. Often this is a new take on an old idea. Your text mentioned the film Forest Gump . Difference defines the Right. Questioning the Unquestioned.