If you want to use Java, make it something useful like a relevant calculator and warn me so that I can avoid it if I don t need it, or close all my other windows so that I will not crash the computer. Once in the site, navigation that should have been fast and easy resulted in tedious waits while an animation effect tried to emulate the witch that turned pages in the story book on the old Rocky and Bullwinkle Show. I don't want to have to use Flash or some simalar add-on to navagate the site. Everyone who is paying to have a web site designed should know that some corporate locations now block such content at their firewall as a time-waster, and so a Flash site will not be accesible to many corporate users. Some sites use scripts to search an inventory database, so there are no static pages that might turn up in a web search.
Some sites also don t allow one to bookmark a page, and send the URL to someone else.
That makes it hard to get agreement from my wife, or my boss, that the item is a good idea. If I give you my address I expect it to be used only for processing my order. I do want to have a mail-to to ask questions, which should manage to get me a reply in a couple of days at the most. I have groaned several times in my life when I have received a paper catalog several months after I have purchased something from an alternate supplier. I don t want to receive HTML coded mail under any circumstances.