The Century of Progress is, incidentally, one of the few world's fairs that did not lose money. This was the fair that made Sally Rand famous. She had been a nightclub cigarette girl and dancer, and joined a chorus line at the fair. It featured women wearing cowboy hats, gunbelts and boots, and little else. A dude ranch a la 1939.
Unabashed stag shows at Treasure Island did cause some controversy.
Bringing stag shows out into the open in order that women may attend and feel devilish will pay good dividends, but the marvelous exhibitions of paintings and other displays will also attract a few.