A note written in English on the outside of the package stated to look inside the computer disc to find the cash payment. Of course, the Amazon staff was impressed that this package had made it to Amazon intact as it was from Bulgaria. The customer received his order and Amazon was paid. Friends and family were asked to log onto the site and test out various parts. This error was fixed prior to the site roll-out.
Word of mouth is the best advertising.
We started out with 300 family and friends and the web site grew from there. Once we found a book supplier we began ordering books to build our stock room. We did not necessarily want to order all of these books at one time, and were fortunate to find a loophole in the process. Ingram's catalog listed a book that they supposedly carried, but when we tried ordering it, we found that they in fact did not carry it. We received a message back from Ingram, apologizing for their inability to supply the book.