Make your store appealing to the view of someone approaching it from the side as well as the front. Make your entryway a decompression zone to allow customers to downshift and get in the mood to shop. Give them an emotional blast, not vital information. Remember that shoppers turn to the right when entering a store. Put your best merchandise there.
Successful shopping means sensory fulfillment.
Make your store as appealing to the shopper walking from the back to the front as those just entering. Give the children of shoppers something to do. Set up a play table or book corner. Consider angling or curving aisles to add an element of discovery and to display merchandise boldly. Focus your energy on making your check-out lines as efficient as possible.