Given the high volume of activity, low cost to post a job and search resume banks, and greater access to passive job seekers, recruiting via the Internet should be an integral part of a company's business and recruiting strategy. The Internet provides many means for companies to advertise and search for qualified candidates. The fee to use this recruitment service is based on employer activity and results. Specialized job sites target a niche market, such as college students, newspapers ads, and regional areas. Professional organization sites provide job posting and resume searches for professionals in a specific field.
State governments offer employers job posting and resume search for free.
These databases draw from individuals on unemployment and other passive job seekers. Banner ads are another means to attract passive job seekers to a Web site.