A click on a product category leads to a page of selections, which leads to list of brands, models and prices. The company is competing on every front. Though online purchasing continues to become a more viable choice for consumers, the example set by REI and other retailers suggests the experts are right about hybrids. They have opened four stores in the Seattle metro area and probably will open five more, according to Zimmerman, the company s Puget Sound-area broker. This supports the notion that all roads leading to consumer still are open.
Shopping is an industry in itself.