The business-marketing curriculum includes the dynamic, complex investigation of the numerous business activities necessary to satisfy the needs of the ultimate consumer and industrial buyer. Beginning course work exposes the student to a core of knowledge including accounting, information systems, law, economics, and communications.
Students then specialize in marketing during their senior year.
Employment opportunities exist for qualified trainees in consumer and industrial sales organizations, service institutions such as banks, advertising agencies, finance and credit, insurance, recreation, tourism, and transportation. In addition, many graduates choose to continue their education by enrolling in a bachelor's degree program. Students enjoy access to seven computer laboratories, all networked to classrooms, faculty offices, and residence halls. Students in selected residence halls have in-room access to computers linked to the campus computer network. All residence hall rooms have direct Internet access.