Head-centered planning begins with a thought, turns into a feeling, and ends with a thought. The rule here is that any plan that ends up in your head is a thought, and because of that, won't work. The Business Plan That Always Works is dominated by your feelings, not by your thoughts. And because of that, it is propelled forward because you want it to work, as the expression says, with all your heart. The point I'm making here is that despite everything you've been taught to the contrary, cerebral motivation has no momentum of its own.
Thoughts die cold and lonely.
A plan that describes the future with no heart is a plan destined to fail. And we all know what passion can do when it's poured into a personal cause. That is what the Business Plan That Always Works is, after all a personal cause filled with passion. It must begin with you and end with you. Any plan created by someone else on your behalf will absolutely never work.