Though Lilliput carries Rocket USA toys, they have an expansive line of their own. Singer and business partner Justus Bauschinger has contacts at other Japanese tin toy companies, including the Osaka Tin Toy Institute and MEDI-COM Toy. From Osaka, Singer obtained a collection of tin wind-up Star Wars characters. The Lilliput Toy Fair display showcased robotic versions of Darth Vader, C-3PO, and an Imperial Storm Trooper. Although Lilliput's catalog also includes a tin Boba Fett, Singer said he has a hard time keeping it on the shelf.
Singer understands the appeal of nostalgia.
Before founding Lilliput, he and Bauschinger owned a toy store called Kinderzimmer in San Francisco. When they went out of business in 1989, they began a mail order business to import and sell Micro-Racers. These recreations of German toy cars from the 1950s were popular with San Francisco businessmen who discovered Kinderzimmer and remembered the original toys from their childhood. The cars proved to be just as successful in the direct mail marketplace. When the man who made the Micro-Racer recreations passed away, Lilliput purchased his equipment and set up their own tin toy workshop in Europe.