The purpose of a cheer is to get the crowd involved in the spirit of the game. All story cheers do is show the crowd how you clap, yell and look pretty. The best cheers have the crowd yell back with you. They use signs, scrolls, boxes or flags. They also involve stunts, pyramids and formation changes, not just motions.
Signs can be inexpensive and fun to make.
Signs can be made on large plain posterboard with a contrasting marker. It s also a good idea to laminate them in case you have bad weather. When using signs, make sure you display the sign before the crowd is supposed to yell with you. Flashing the sign at the moment the word is to be said confuses the crowd. Sign people need to synch their moves, and step forward or raise the sign when the crowd needs to yell.