Discuss effectiveness of previous materials and examine strengths and weaknesses. Review budget to ensure that it is adequate for the project as outlined. Develop proposed production schedule with appropriate time allotments for client review. Review, if necessary, findings with client. Concept and Comprehensive Design is when potential solutions are conceived and developed, based upon information from the first phase.
Tasks Develop overall conceptual approach and design.
Prepare conceptual sketches depicting content and composition of the proposed project to include colors, typographic elements, and overall layout and design for each item. Review concepts and materials with client, to ensure fidelity to the intent of the program, and refine as necessary. Develop final design for each item. Review with client all proofs, material samples, sizes, and quantities. Review proposed production schedule and adjust as feasible and necessary.