Soon, KKSM will broadcast on the Internet. Of course, not just anyone can walk into KKSM and start yakking into a microphone. Unless they buy time, the on-air personalities are Palomar College students. Some of them want to go on the radio and do whatever they want. It doesn't work that way.
Students spend six weeks learning about radio before they say a word on the air.
They splice tape, announce the news, produce promos and sell commercials. Soon students will learn the tricks of digital radio, in which all songs and commercials are kept on a computer hard drive instead of on tapes. And students learn how corporations have come to rule radio. It used to be that you could flip off your boss and go to the station down the street for a job. Branch hopes all the hands-on experience will produce some fine radio employees.