You can also visit the Company Doctor's web site. If you are dreaming about launching a new business and your primary efforts are focused on marketing, cash flow and management, your odds for success should be much greater. Many entrepreneurs worry about success or failure while the company is in its infancy, but the odds for failure are just as great when company growth starts really taking off.
Successful entrepreneurs know the key to success in business is having a large number of customers.
As an example, Beta video tape technology had higher picture quality than VHS, yet Beta failed. Whether they create a new piece of electronics or a new food product, aspiring entrepreneurs often try the result on their friends, pronouncing it ready for market if their friends respond positively. Success-driven entrepreneurs know that in the business world, nothing happens until somebody sells something. They understand revenues contribute to profits, while all other activities within their business contribute to expenses. Then they test market their solution to ensure customer acceptance before launching a full-scale business.