The employees first responsibility is to the company's success. Job security is more important than autonomy. Rules are made to be broken. Ambiguous situations are intriguing and to be welcomed. Ambiguous situations are unsettling and to be avoided.
Traditions are to be questioned.
The most important traits are self-expression and creativity. The most important traits are politeness and respect. Count the number of times that your firm s responses differ from those of your target. If your firm and your target are very similar, you should find the cultural aspects of export innovation easy to manage. Note the number of a or b responses that you checked for each column.