Analysts estimate that toy manufacturers who have entered or will enter the global market in the years to come will generate up to 50 percent of their respective revenues from overseas sales. Although this will not happen overnight, statistics indicate the strength and validity of this trend. Retailer networks are aggressively opening up stores around the world to capitalize on overseas expansion opportunities. International consumers continue to support America's pop culture, a phenomenon which baffles marketers and trend forecasters alike. Coca-Cola, McDonald's, Levi's and Michael Jordan are but a few of the many products and images from America's culture that are craved by consumers in international markets.
Toys are no exception.
In years past, the toy industry considered children ages 0-14 as their prime demographic audience. Today, a child's prime toy purchasing years are 0-10. Among these key consumers, historically boys have accounted for larger percentages of toy purchases than girls. However, girls are gaining influence in today's toy marketplace. Innovative and compelling toy designs and marketing are contributing to the upswing in girls' toy buying habits.