It wears off. Your standards grew higher and your post-novelty Internet habits coalesced around a handful of web sites. A fresh, reliable dose of something interesting enticed you back to certain web sites. Maybe it was news or stock prices, maybe the next installment of an on-line comic strip. The web sites you revisited gave you something worthwhile, again and again.
Web sites are members of a community.
It is our responsibility to ensure that every one of our web site creations is a community member in good standing. Throughout this site we explain how we live up to that responsibility. Your site will develop an audience of interested visitors. Other sites will link to yours. This is both a tangible and incredibly important way for your site to raise its profile.