Oh how stock-car racing has changed. Fla. Those early racers, many of whom learned to drive fast by running moonshine, raced for simple prizes and a paltry cash payout in front of a few thousand fans. Fan-friendly environments offer accommodations as good as, or better than, professional baseball or football stadiums.
Spectators can see nearly every inch of the track from almost any seat.
The concessions reflect the flavor of local cuisine, and restrooms are plentiful. Wide multilane access roads relieve much of the hassle of getting in and out of parking lots on race day. ISC owns all or part of the two newest speedways in Kansas and Illinois. The corporations do so because racing fans are tremendously loyal, and the fervor with which they buy products and patronize businesses that sponsor their favorite drivers is unmatched in any other sport. Since 1994, TV ratings are up 11 percent on network and 31 percent on cable.