Readers have been told that when something appears too good to be true, it usually is. When you speak with a customer to obtain a testimonial, make sure it's believable. Blecco Industries made our emergency their emergency when we had a fire. When your company is featured in print, make sure you obtain extra copies. Avoid verbing nouns, nouning verbs English has a rich history of creating verbs from nouns.
Verbs already exist to describe most actions.
The careful writer will use one of those, rather than creating a new verb from a noun. Be particularly wary of forming verbs from nouns that have been formed from verbs. The football player laterals the ball. The throw is called a lateral. Somebody moving sideways in a business has been laterialized and the process of doing this is called lateralization.