His Houston-based company is one of a growing number of businesses that help corporations not only translate but culturally adapt training materials and instruction manuals for offices, employees and customers around the world. This is no laughing matter, considering that billions of dollars and a company's reputation are at stake.
Translation means more than just language.
It involves culture and politics as well as accents and terminology. Even sign language is important. That's the slippery part of communicating with another culture. You are not just communicating in another language, you are communicating in another culture. Some of the Health Channel's clients work with patients and doctors around the world.