Writing Special Journalistic Writing Communication Law Small Group Communication Persuasion and Social Influence Public Opinion Intro to Electronic Media Group 3. The course provides an overview, including techniques and terminology that are useful in the professional world. Topics include history of advertising, marketing, ethics, law, consumer behavior, print and electronic media, and retail and corporate advertising. The course combines theory of advertising with practical applications. Students take this course as the first professional course in advertising.
Students learn to write national style print copy using theory and contemporary trends.
This course explores the methodologies and tactics involved in planning advertising campaigns. Students study how direct response advertising is used to get an advertising message to the con sumer to produce an immediate action or response. The course covers direct mail, mail order and broadcast media techniques. Students write and produce both print and broadcast media direct response packages. Working as individuals and in groups, students learn to plan and write radio and television com mercials, as well as audio-visual scripts for promotional communications purposes.