This is responsible business development and public relations work in a County division. Incumbents plan and administer policies and programs to foster and promote patronage and support. Work includes planning, coordinating and evaluating program activities including the preparation of special events, contracts, advertisements, press releases, brochures, and reports.
Work is performed with independent judgement and initiative within established guidelines.
Work is reviewed through conferences, written reports and observation of results obtained. Directs employees engaged in interacting with travel bureaus, businesses and social groups for the purpose of generating revenue. Maintains effective networking relationships with the local hospitality and leisure services industries. Contacts executives of organizations to explain services and facilities offered by the division and to solicit their support and business. Generates new sources of revenues and fees.