Some foods with no or low cholesterol are, in fact, very high in fat. For example, you might see no or low cholesterol ads for such foods as potato chips or peanut butter. Vegetable products like these don't contain cholesterol anyway. They may contain, however, large amounts of fat. No matter how it is spelled, the implication usually is that the food is better for you by having less fat or fewer calories.
Some light claims mean fewer calories in a serving.
Others indicate smaller serving sizes or that the color of the food is lighter than similar products. In the meantime, read the food label carefully. Information about these issues helps the FTC in its law enforcement efforts.