The ad comes to the viewer. Available nationally, regionally, or locally. Television ads can be purchased to focus on concentrated geographical areas, especially with the adventof cable. Buy ads during Beavis and Butthead or Melrose Place. Buy time suring soap operas.
TV has more reach than any other medium in terms of all segments of society.
Just about evreyone watches TV, but not everyone reads newspapers or magazines. Most often is very cluttered. Also weakens long-term memory of your product message. There are usually a limited number of TV spots available, and you may not get the program you want. Is perhaps the most expensive.