You walk past the film's poster and you remember how you clung to your date's arm during the suspenseful climax of the movie, so you search for the director's name. Your date solves your personal mystery, by explaining that code is the film's address for its World Wide Web site. You recall hearing about the Web but seem as misty as the humid evening you two walked into. Now, nary a movie is released without its own seperate site or part of a film distributor's site.
Web sites provide much more information than print ads.
It seemed that is was just a novelty to be on the Web, and content wasn't important. That has changed. On top of all that, most sites offer sound bytes and quicktime clips from the movie, if the computer has those capabilities. Sensing that this discussion isn't going to end any time soon, you ask your date if you two wanted to get a bite to eat. Ignoring you, your date tells you how democratic film Web sites are.