To provide students with a conceptual framework for effective, integrative strategic formulation and strategy implementation actions. The emphasis is on the strategic management process - the full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness. To build students' skills in conducting strategic analysis in a variety of industries and competitive situations and, especially, to provide them with a stronger understanding of the competitive challenges of a global market environment. Classroom lectures, open class case discussion, and student written and oral presentations are the primary learning methodologies. The emphasis is on developing integrative and problem-solving skills.
Special attention is given to the integration of business concepts.
Students are required to participate in group projects, open-class case discussions, oral case presentations, and written case analysis. Lectures supplement the text and are not necessarily repetitions of reading assignments. Some topics covered in class are not in the text or reading material. You are responsible for all materials covered in missed classes, and should acquire copies of notes from students who were present. If, in the view of the professor, a student violates these standards, the professor will consider such behavior as a discounting factor when final grades are assigned.