We see pictures and people before we see text. If your banner doesn't have a women on it, maybe you should consider it. Studies show that pictures of women are more effective then pictures of men.
Women make men look .
The look comes first, then you flow them into reading. Place your picture on the left side. When you are not dealing with computer nerds, then you are looking to target women surfers. Facial parts would come into place for women type of sites, like beauty, health and makeup. This is very important and worth the extra time to do it.