Special emphasis is placed on targeting infants and high risk pregnant women, especially teenagers.
The WIC Program regulations require public comment from interested individuals in the writing of the 1999 State Plan for program operations. Among the current activities are a major breastfeeding campaign. Every county WIC Program has personnel available who have been trained and given the resources to support a mother's decision to breastfeed her infant. Food packages are tailored for each recipient based upon individual nutrition needs. The United States Department of Agriculture prohibits discrimination in the administration of its programs.