The Optivo live testing platform applies an innovative use of Bayesian filtering, a statistical approach, to live customer data. Through sophisticated analytics, Optivo can obtain precise results from even sparse test data, accounting for complicating factors such as fast-changing market trends and natural variability in customer behavior. However, the complex statistics are encapsulated within a business context so that merchandisers and business managers can interpret results and respond quickly without the need of becoming data jockeys . Incremental data extraction techniques run continuously without impacting site performance. Both the statistical engine and real-time data collection are driven in an automated process that can manage and conduct millions of tests simultaneously.
Users can manually control test execution or let the test process run to completion.
Automated live testing enables only the minimal duration necessary to get actionable results. It frees business managers from tedious bookkeeping, thus enabling them to focus on their core business.