You may have written press releases before, and even been quite successful in getting your stories or news items published. We hope it is of some help to you. There are various ways to make your story more interesting. The latter two usually have their own PR machines in tow and you can go along for the ride in a very amicable way. Your angle will be suited to the type of media you're going after.
Viewers get tired of so much bad news all the time.
Remember your angle for TV may be different for radio and even different again for press. Your first focus will probably be the community newspapers. You would have volunteers from your local area, so send copies of your release to those papers witch serve where your people live. These papers will often accept your photo with your article. News photographers have their own ideas for places to take photos, but as you know your subject best, don't hesitate to recommend an unusual location.