Neither party considers a home's finished value beforehand. They figure it's better than what they had before. Even worse, neither party gives financing much thought. Customers hate to bring up the subject because they don't want contractors to think they can't afford the work. And, when clients don't mention financing, remodelers assume they don't need it.
Truth is, finding cash breaks the happy mood created by dreaming about remodeling.
It puts the screws on an already stressful process and often makes customers postpone a project. That's where Pickren steps in. His program is designed to coordinate the financing and the design and the production of remodeling into one seamless process. Since we got DreamBuilder operating, we don't see ourselves as a lender anymore. He's big on innovation and education.