It will also emphasize employee relations, media relations, community relations, crisis management, consumer relations, and ethics. The student will be given the opportunity to develop advanced writing skills in advertising, journalism, news reporting, editorial and opinion writing, and essay composition. Emphasis will be placed on polishing writing skills. CO 322 and senior broadcasting concentration. In this course, students produce several professional-quality broadcast projects.
Students use analog studio equipment and a digital audio workstation to complete audio assignments.
For video, students use Media 100 and Matrox DigiSuite computer-based nonlinear editing suites. This course includes analysis of station operation, organizational structure, finances, personnel, sales development, programming, ratings, and regulation. Preparation of departmental budgets and reports are required. In this course students prepare a professional-quality commercial writing production. Students obtain actual field experience in the area of commercial writing.