Strategy A clear marketing direction to achieve specific goals via coherent marketing activities all working together to achieve an advantage. Plan and launch your marketing campaigns. Campaign a connected series of marketing tactics utilized to bring about a particular result or goal. Use the most appropriate marketing tactics. Tactic a single device used to accomplish an end.
Tactics can be physical, such as a post card mailing or advertisement in a magazine.
Tactics can also be conceptual. Due to Absolut s brilliant marketing strategy, their campaign was rather limited in the use of tactics. With an excellent strategy, you too will have a great campaign. All other marketing efforts and activities depend on a sound strategy. With the strategy in place, you will be able to reach the best possible audience with the best possible offer and achieve the best possible return on your investment.