In an adjoining room are the marketing displays that show exactly how the lines should be presented in the stores. Not only does Nakatani work with the designers to develop these installations, but he then coordinates the massive production of installing Hilfiger's vision in hundreds of retail stores. Its a Herculean task that requires 70 field coordinators across the country. It's a challenge, but one Nakatani thoroughly enjoys. My job offers me the opportunity to be a businessman and to be creative.
Shopping is an emotional process.
At the end of the day nobody really needs another tie or sweater. They buy it because it makes them feel good. You must create a theater in the department that makes them feel good when they are shopping. It is not an industry that is dry and numbers-driven. It's really a great deal of fun.