Stereotypes should be avoided and themes of family, family values and family responsibility should be stressed when appropriate. Adult rather than childlike or cartoon images should be used. Overly explicit visuals may be particularly offensive to a Hispanic audience. Sensitive topics should be addressed directly, but tastefully. For example, a subtle, but accurate, illustration of a woman's breasts for an explanation of a breast self-examination may be more acceptable than a frontal photo of a woman's breasts.
Unsatisfactory materials are often uninteresting or dull.
Photos and illustrations do not represent a Hispanic audience or are overly graphic and shocking or unappealing. Avoid themes that conflict with values of a Hispanic audience. For example, a photo or illustration of people playing tennis could be culturally inappropriate because tennis is not a sport typically played by a particular Hispanic group. Depending on the particular audience, baseball or soccer may be more appropriate. Also be sure to include appropriate language if words appear in photos or illustrations.