Women tend to invest more conservatively. Most women do not invest in stocks. Only 15 percent of their holdings are in stocks. Men hold about 31 percent. The main reason for less stock holdings by women relates to point number seven.
Women know less about investing and finances.
A large reason for this has to do with the old stereotypes women faced growing up. Most were left out when it came to financial affairs. Studies show that 69 percent of women did not know that stocks have historically outperformed bonds, CDs and money markets. The same study showed 53 percent for men. The reason for an additional interest in educating women through seminars and special programs is due to the fact that they live under a different umbrella.