By approaching both from above and below, the focus is excellent. If you do not like the results, your money will be refunded. But the manual is yours to keep in any case. And it's a real clinic on pricing. The first four chapters do an excellent job of explaining pricing strategies with lots of examples of when to do what.
Subsequent chapters explore various uses of the model.
For Ken's presentation of this outstanding product, please click here . And while you are there, take the demo tour. The graphs and explanations will startle you. There are tons of neat things I can say about this fantastic model, but frankly I can't say it better than Ken does, so I'm not going to try. Instead, click above for Ken's presentation.