There is evidence that consumers do take note of explanatory details on the packaging, with better sales when packaging shows that socks contain Lycra, Rhovyl, Coolmax or Amicor. Apart from colours, often in earthy and forest shades, they are presenting animal, leaf and flower designs. Some socks are designed with specific themes, such as snow and country life. In fact, rustic styles are brisk sellers, with associated stitching and boucle yarns. Natural themes such as leaves, ferns, mushrooms and small flowers are near the top of the designer hit parade, along with graphic motifs.
Stripes retain their leading position, followed by plaid and micro-bow designs.
So too are glazed, misty monochromes in pale green, blue and grey. All rights reserved.