It should be short and sweet, preferably one or two syllables. It should not sound like anyone else's name or like any of the commands that will be used to tell the puppy what you expect him to do. Still other owners confer humorous appellations upon their unsuspecting pets. A Great Dane becomes Tiny or Peanut, a Shih Tzu is Superman, a black Cocker is Snowball, or a Mastiff is Pansy. Breeders, especially those who compete in dog shows, do all this and more.
Some breeders follow themes in naming their litters of puppies.
Some use a variation of the parents names. Others name the pups for their attitudes, their potential as a winner, a natural feature, a movie title or character, a favorite recipe, a famous person, a phrase in a song, or a bit of jargon from business, law, the theater, or other fields of endeavor. Humor is popular, as are spelling variations. Attitudes Everyone knows that a positive attitude is half the battle. If this were true at dog shows, there's be considerably more than one winner of each class, for many purebred dogs are named with great expectations.