Both men and women have to renegotiate their roles, statuses and responsibilities. There are few male mentors available to clarify feelings and few role models with which to assess new positions. Women themselves can feel constrained socially. Many do not want to stand out and make waves. Rural women, not just farm women are important.
Women have to be seen and heard.
Women need to be invited. Telephone calls are to both partners not just one person. Involve women in planning, running, advertising and speaking at seminars and field days. A pool of women who are confident to talk should be available. Classes should be offered for women to learn media skills.