Prevention is the brother of wellness. For much of its history, geriatric population studies dealt strictly with disease. Shifting the focus to prevention allows millions of government research dollars to become available to study the 95 percent of the geriatric population who still live in the community. Here researchers are finding an even more dramatic distinction between age and disease as they uncover the characteristics, habits and lifestyle patterns of healthy, older adults. These elders chose wellness and health decades ago.
Wellness is a powerful concept.
In terms of practice, this should be a great year. With the media emphasizing prevention of illness and injury, you can expect more new patients to chiropractic. Part of the importance of your mission as a chiropractor is to educate your patients about their responsibility to maintain it. Consider offering a class to discuss the current health topics and issues. Display posters in the office promoting the class and list the topics to be covered.