We all need it to make our web sites successful. Alas, it is not a perfect world and there is always something that comes up that keeps us from following our intended schedules. All this means is that we must make the time that we spend online promoting our business useful and productive. Providing valuable, fresh content on your site so visitors return, time and time again is the most important element because you may only get a visitor once. If he likes what he sees and he knows the content is fresh and ever changing, he will bookmark your site and return.
Valuable content can be in many forms and flavors.
Provide a free newsletter, that you email periodically and invite your visitor to enter his email address to join your list. A great way to keep in constant contact with your customers. With others' permission, you can quickly build a resource library that will be invaluable to your visitors. Use different graphics or fonts. We began our site with the classifieds and we still have them today.