In addition, there are some issues in regard to color on the web that require special attention. We encourage you to give it to your friends. Your web pages are in every sense an advertisement, and color choices are no less important than in print or television advertising, and most of the same principles apply. In addition, there are some issues in regard to color on the web that require special attention. All these things have known implications for color preference.
Warm colors tend to invite approach, and cool colors distance.
This can be used to emphasize or de-emphasize material. Bright colors can be used to generate excitement, subdued shades reflection. Your color scheme can bias the perception either way. These things are all well-known in the world of marketing, and apply equally to the web. However, the web has some special considerations.