Much of the talk which occurs in this new context is simply phatic in nature, reaffirming for house-bound homo sapiens sapiens their continued existence within a community of others like themselves. Within the chaos of the web worlds irrationality occasionally runs rampant. The web also hosts a community of entities whose identities are not necessarily identifiable as to origin, location, culture, or even species. The narratives the electronic media have spun both on and off the web regarding the current and past presidents often defy reason. Any random search of the web can produce thousands of seemingly irrational sites and sites with no enduring value.
Sites come and go while others are placed and abandoned to collect cobwebs.
Sometimes it is difficult to tell the difference. Sometimes, the information propagated challenges established values and the very basis of reason such as this site for reverse speech . Value is, however, a cultural artifact, and the culture of the Internet is still developing. In today's information rich society, where information itself has become a commodity, pushing hot buttons with sounds bites and tricky imagery is more likely to be the rhetorical genre which the rhetorical critic encounters. With the growth of the capabilities through the Internet, critics must take care not to constrain themselves with paradigms of any type which depend on looking for values and reason.