Companies mistakenly think that technology is their single biggest investment, and they're missing the fact that it's actually the minority investment. It's also wrong to think that people don't want new technology. If you approach the technology in the right fashion, show the benefits, and, most importantly, show strong practical connections to the technology and the person's job, you'll find that those implementations will be very successful. You can botch your implementation by putting people in the position that they don't want the technology. There's an interesting school of thought that in fact the only way to cut costs is through new technology, so there should even be a heightened investment.
Telecom is a good example.
For example, the unit cost per message is wholly dependent on having highest bandwidth, so many telecom companies over-invest in the technology. That's perfectly appropriate in this environment. Business investment has been at an unsustainable pace. The capital markets made that happen. A real value driver in the next two years will be the ability to show sustained investment.