Always be prepared to discuss ways in which his firm can use your services. We also make it a practice to attach a business card to every letter, bill, and photographic order we send out. This little phrase represents the best kind of advertising you can possibly have. You can't buy it and you can't ask for it. Word of mouth advertising comes only from satisfied customers who are pleased with the quality of your work, the dependability and sincere interest you show in fulfilling their needs, and the promptness with which you deliver their orders.
Word of mouth is the only kind of advertising that has to be deserved.
When your work and your reputation reach that point, it will come automatically. Also because you are flying a Floatograph System, the high visibility and uniqueness will add to the speed of word of mouth advertising. Weekly newspapers have been the training ground for many reporters and photographers who've gone on to greater triumphs. They can also be a source of profitable contacts for the person who doesn't aspire to greatness, but just wants to make a good living freelancing. There aren't many towns in this country too small to have a weekly.