TV advertisers purchase time between TV shows, which they select because these programs attract a specific audience that they hope to appeal to. Internet advertisers create their own programming. The sound even goes up when an ad comes on. Internet marketing is interwoven into the content of a Web site, where the lines between advertising, entertainment and information are intentionally blurred. Advertisers seek to capitalize on this flow state.
Television speaks to groups of children who are safe and sound in their homes.
Internet marketers, by asking for identification and passwords, by engaging visitors in surveys, questionnaires and contests, and by tracking visitors' movements, can determine the tastes and preferences of specific visitors, and invite them into areas of their site that fit with their interests. Kids for Sale has been created to help the adults in kids' lives understand the issues that relate to online marketing and children. Whether kids are online for school or for fun, they will be exposed to marketing practices aimed specifically at them. By learning about the methods used by marketers on the Internet and sharing this knowledge with young people, we can empower them to make wise choices when they surf the Net. Pat The best way to familiarize yourself with kids' environments on the Internet is to visit them first-hand.