Highlighting the tax benefits to donors who make gifts of stocks or other tangible personal property may help to encourage larger gifts to an organization. Planned gifts, including trusts, insurance beneficiary designations, forms of deferred giving or other legal means can also attract individual donors. Similarly, bequests or gifts specified by the Will of an individual upon death are commonly made, and also provide possible tax benefits to consider. Consult with a tax advisor before actively soliciting these types of donations. It can generate community interest and participation, as well as funds, in support of the charity.
Special events fundraising commonly raises money for and awareness about an organization.
The key to a successful special event is to minimize expenses through the use of volunteers and donations of related items. Finding a sponsor or patron to underwrite the cost of an event can significantly reduce the expenses to the organization. Federated fundraising campaigns are a direct way to reach thousands of people across the state. These are annual campaigns carried out for the benefit of member agencies under some common banner or federation name. The United Ways and the Cooperating Fund Drive are other independent federated campaigns that reach individuals primarily through corporate support and access.