If community and civic leaders are to receive the newsletter, advertisers get an added public relations benefit. When planning the layout of the newsletter, reserve space for paid advertising. Divide a page into sections, scaling rates according to the size of the ad and the frequency of space reserved. The rates should depend on circulation and format, and the newsletter's general visibility in the community. Charges should be increased for color ads.
Trades sometime prove more useful than paid advertising.
Typesetters, printers, and paper suppliers are excellent trade sources. They may provide free or discounted services in exchange for a free advertisement. Many Junior Chamber chapters secure sponsorships from companies. A newsletter may be funded totally through one sponsor, often resulting in a higher quality publication than chapter funds alone would allow. Prepare a proposal for the support of businesses or individuals as sponsors.