Cults provide opportunities for leadership not open in the regular churches, especially for women. Some cults provide a more liberal climate. Unitarian Universalists, for example, attract persons with an intense interest in social action and an aversion to doctrinal teaching or statements. Cults offer set answers to hard questions. While many wonder about these questions, some cultists have the answers.
Some cults have demanding disciplines.
The Moonie salesman sets a personal goal for raising funds for the church, and feels compelled to reach it daily. Mormons and Jehovah s Witnesses have long lists of things that they must do and others that they must not do. Some cults have a world vision. Some cults harmonize Eastern and Western thought. Unity, Christian Science, Scientology, and many others all blend elements from Hinduism and Buddhism with Christianity.