It It lowers the perceived value of the gift. Be sure to get qualifying information from the visitor before handing over a gift. Location, Location, Location Choosing a front spot for your booth is not always better. If you want sales, put sales people in the booth. If you want to create buzz, put in marketers.
Velcro Bring it.
Build For Success Know the event's restrictions, for such things as line of sight, and ceiling heights. Know where to go before the crisis hits. You can call the hotel before the show to find out what's available or simply check the Web. If you provide time for your staff to do a few hours of sightseeing or a quick visit to the hotel spa, they will be more enthusiastic about coming and more energetic on the show floor. If money is not an issue and time is, ship your booth early to the contractor's warehouse.