While the tobacco industry announces publicly they do not target youth under 18, they aggressively promote and market their products in publication that do target America's youth. Philip Morris is currently spending millions of dollars on a public relations campaign. This current tobacco advertising and promotional strategy demonstrates things are not changing. The tobacco industry pretends to wear new clothes, but they still prey on America's youth. Today, the tobacco industry admits smoking kills.
Smokers are far more likely to develop serious diseases, like lung cancer, than non-smokers.
There is no 'safe' cigarette. It can be very difficult to quit smokng, but this should not deter smokers who want to quit from trying to do so. R.J. Reynolds and Philip Morris utilize TIM to increase the popularity of Camel and Marlboro cigarettes respectively. Today's 'Generation X' consumer is most influenced by what he or she sees in the hands of friends, not by some stiff riding a horse in a magazine advertisement. The key element of TIM is to conduct the 'aggressive advertising' covertly.