The Life of a Mobile Content Provider In Japan - One key element of NTT DoCoMo's 'positive feedback cycle' is an environment where content providers can make money through micropayments that are added to your monthly mobile phone bill. If and when the technology is fully developed, 3G is supposed to deliver higher data rates, allowing transmission of voice, data, images and video to mobile devices. The mobile operator may not be the one holding the strings and reaping the profits. These savings could amount to 38 percent of the total cost of deploying 3G, if two mobile operators share network assets. Fourteen percent of operating expenditure could also be saved.
Segmentation is the answer.
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