Research indicates that public radio is an excellent public relations tool. Listeners have a positive image of companies that support community radio and report their purchasing decisions are positively influenced by such support. Reach a select audience WVUD's listeners are a diversified group of people who share many common interests and life-styles. WVUD provides programs for groups ranging from kids to senior citizens and targets audiences, including ethnic minorities, that are ignored by commercial broadcasters.
Senior citizens have above-average disposable incomes.
They support businesses that support them. Kids and college students are still establishing their purchasing patterns. Ethnic minorities respond to culturally sensitive programming. University of Delaware students and alumni respond to firms that support their university. WVUD can help you reach all of these audiences.