Like Zippy, we just play to our strengths. The staff of The Pop View is opposed to mediocrity in all forms. We have a deep appreciation of dynamic range. We like media that challenges us, transports us and makes us think. If it's in the subtext, it deserves to be pulled out and examined.
Story is important above all else.
Structure is critical. It is only the writing that matters, in the end. If a work of sufficient quality challenges any of these principles, it is to be held up as an example of breath-taking originality, for rules are made to be broken. But only after they are observed.