Like in squash. The key, then, lies in finding a young talent, finding a tennis-crazy business tycoon like Ahmed Bahgat, who sponsors squash supremo Ahmed Barada, and planting the first seed. It's in the parents, too. The parents are the ones unwilling to let that seed be properly planted. They are unwilling to let their children get onto the courts and spend six, seven or eight hours a day honing their strokes.
Work is work.
No one, he believes, except the ballboys. They're the only ones with nothing to lose. They spend all their time on the court. Get a sponsor, pick a talented ballboy and you have a champion. But it won't happen.