National Consumer Survey and Gallup poll should be examining same frame-e.g. Construct seems to be the key validity issue. It would be a mistake not to base your work on outcome measures you've already developed. NCOR could take lead here on the intensive qualitative research. The conceptual link.
Satisfaction is a sliver, only part of the study.
Satisfaction only meaningful compared to something. Need to think about formative vs. summative results - will we determine how to make things better. Need to develop variables, supplemental questions related to describing participants characteristics, service use expenditures, living circumstances, insurance, etc. Gallop survey will measure some or all of what is measured in National Consumer Survey. Funding - how to line up with outcomes measures.