Analysis of the interrelationships between marketing institutions in channels of distribution. Managing international marketing functions. Matching marketing strategy with the environment and firm's capabilities. Selected topics and problems of current interest considered in depth. Class discussion and course projects.
Topics vary quarterly depending on instructor.
Diagnosis of marketing problems and opportunities at both the operational and strategic levels. Analyzes flow of physical product through channels of distribution. Managing logistical interactions between firms to develop integrative supply chain management strategy. Methods for collecting and analyzing data to solve marketing problems. Emphasis on survey research techniques.