A would-be buyer has the polypropylene support structure and footpad customised to the shape of the foot. The neoprene socks are selected from a range of colours and weights, according to the season and activity. They wash like an ordinary sock.
Water simply passes straight through.
Each component could be replaced individually, as it wore out. With the Lope, everything works from the customised inner shell. The product would be a serious contender for those who enjoyed the outdoors and preferred to buy environmentally-sound products. The flexibility of the modular design would also appeal. It's for those who are aware of environmental issues, like buying for quality, and don't believe the hype surrounding conventional products.