Most people have their most creative ideas away from the job environment. When asked, they will say that they do their best thinking while in the shower, while shaving, while in bed early in the morning or just before drifting off to sleep, in the car and when out walking. Few people mention that they have great ideas while at work. They are too busy and they are not relaxed enough. Promoting Creativity People bring their bright ideas into the company when the work environment is healthy, high in energy and safe and when they know that their ideas have a chance of getting somewhere.
Some companies have much more creative environments than do others.
They stick with their plan and rarely deviate from it. They keep close tabs on the marketplace, monitoring performance of their new products and they are willing to learn from their mistakes. They tolerate failures and encourage risk taking. They encourage wide-open communication and they minimize bureaucratic procedures. They encourage experimentation with new ideas.