Women want to be inspired by athletes, but they also want to know that they are human and, therefore, want some insights into their backgrounds and personal lives. Keep that in mind when creating advertising and promotional materials, as well as the game program. When putting together the program, also remember that most women's interest in athletes extends beyond statistics, in fact, most female fans are bored by statistics. Female spectators want to know a game's context. Turn your season into a community.
Women are interested in attending events that are family activities.
In fact, women particularly enjoy events that provide them with a sense of community. Many women's soccer and basketball games are seeing high attendance from girls' sports teams. Women like to see people they know at events. Women like arriving at a game knowing that they will be sitting among friends, even if they are new friends. Also, make an effort to sell season tickets to girls' teams, no matter what your sport.