Darkens God's light in the soul, etc. Much to be said on both sides. Hire academics to debate. Shock plays well at younger ages. Revenge a plus with right wing males.
Skinheads love it.
Liberals will cringe, but its a shrinking demographic. Convert to a plus via talk shows, as discussed. International audience is huge, no language or cultural barriers. Cruel and unusual punishment, etc. Beyond that, lobbyists indicate Constitutional Amendment feasible.