Thompson, who had worked as an art director on several videos after studying painting and sculpture at the Rhode Island School of Design, knows the scene behind the scenes. It's outrageous, the stuff that goes on. Now the people slightly lower on the production totem pole have a chance to spill their guts. A pop every 10 seconds or so makes it unnecessary to hit the remote and fans love the attitude. Pop-Up Video doesn't say singer Alanis Morrissette has a big butt but when she walks away in her video it pops Thigh Master sales.
Videos provide their own inspiration.
Walt Disney is not one of them. The artists were taken aback at first. Duran Duran is producing its next video specifically to be popped. They and other bands recognize videos are infomercials for their albums and Pop-Up Video has increased ratings 10 to 20 fold. We had no idea it would be so successful or open so many doors.