Most people today are getting into business on the WEB with the best intentions. They put forth a multitude of financial resources into Web site design and development. They make sure that their site is informative, interesting, entertaining and easy to navigate. With so many choices available on the Web today, users are not going to waste time trying to search for a product or service they cannot find. Consumers want ease of use in their navigation on the Web.
Search engines are one of the most important marketing tools on the Internet.
Today, business owners need to be educated about the thousands of different search engines that aid users in locating specific Web sites. With the sheer number of search engines to choose from, an Internet business needs to know which search engines are the most popular and the most effective in Internet marketing. These key words or phrases should be ones that a user, looking for a particular product or service, would use when searching the Internet. High relevancy point scoring places your Web site in the Top 5 pages of an online search. Low relevancy point scoring places your Web site into the lower number of total pages available of an online search.