He joins the company from Shoe Pavilion, where he was vice president, director, secretary and chief financial officer. Worch comes to IndustrialAmerica from National Data Corp., where he led the sales and marketing efforts. Whiplash Inc., an Internet-based, leisure travel reservation and distribution company, appointed Douglas Fogwell as its chief marketing officer and Howard Kress as its senior vice president, sales and business development. Fogwell previously served as vice president, marketing and sales at Amadeus. Most recently, Kress served as vice president and general manager of The SoftAd Group.
Whiplash is backed by divine interVentures.
Mike Rubino has been named vice president of finance and chief financial officer, and Dan Sershen has been appointed vice president of network architecture and carrier solutions. Rubino most recently led the financing efforts and managed the IPO of Maker Communications. Sershen spent 15 years at Sprint where he most recently served as senior director of technology planning and integration. Prior to joining Brix, McNamara was vice president of operations for RSA Security. Supertracks operates digital rights management systems to protect and manage content and intellectual property, and offers complete e-commerce and clearinghouse services, automated data tracking and reporting, and marketing and promotional services for channel members.