An online business can also utilize all these in Internet marketing, but think about screen savers, backgrounds, mouse pointers, mouse pads etc. As long as it is free and looks great, people will use it and be reminded of your business every time they do. When you have your premium ready to go, don't just advertise it on your site. Submit your creations to as many of these sites as you can. When you speak before your local chamber of commerce or trade association, the spin-off publication can be substantial.
Speeches are the most effective offline Internet marketing technique.
The e-zine world provides a fertile ground for your Internet marketing efforts. There simply are too many e-zines, so fresh content is highly valued. You shouldn't have too much trouble getting published. Don't just pitch your business - wrap your sales pitch in content that readers will appreciate and enjoy. If you're going to offer the editor exclusivity, be sure to ask what his subscriber count is.