This document contains explanations for planning terms, as commonly used in nonprofit organizations. Vision Vision is what we believe our organization should be and should accomplish.
Vision contains values, purpose, a long-term goal, and strategies.
Vision is preserved in stories, symbols, mental images, and documents. Vision is something you know and act upon but cannot fully express in words. The values that an organization chooses make a real difference in its operations. Consider, for example, the differences between an organization that has chosen expertness, prestige, and independence versus an organization that has chosen service, affection and security. A business has discharged its tasks when the customer buys the product and is satisfied with it.