We now have advertising that works. These ads are entertaining and interactive to the user. They are less annoying to the user in comparison to banner ads, snail mail, etc. They aren't as easy to create and they might prove to be an annoyance to users who do not have fast internet connections like DSL and cable. These ads are still used widely on the internet today, because they are cheaper than the new wave - rich media ads, easier to create and accessible to all users.
Skyscraper ads are the newest banner ads online.
They are supported by the Internet Advertising Bureau. These ads are larger in size and typically are vertically aligned on the side of a website. The American Association of Advertising Agencies conducted a survey in March 2001, which showed 93 percent of respondents believe the new ads are more effective. Christopher Todd, a Jupiter Media Metrix analyst questioned how do these respondents know if these ads are effective. Read more .