Clearly, speaking to the media can be a useful tool. But media contacts also can backfire.
Statements made in interviews or press conferences are fraught with risks.
LPIC has seen a number of claims and complaints by clients and third parties typically for breach of confidentiality, conflicts of interest, libel and slander, aggravated damages or even compromising a client's case in the course of speaking to the media. If you do speak to the media, do so only after giving the matter a lot of thought. If the matter is ongoing, do not discuss any confidential information or information about the strategy of your client's case or position. Avoid taking questions in the heat of the moment, before you have had a chance to think. Ask the reporter to provide you with a copy of the questions or discuss the reporter's objectives for the interview ahead of time.