I think more in between. But Cheever believes that while there is a place for longer films, shorts will always have a home on the Internet. More importantly, Cheever sees greater value in increasing the image size from thumbnail proportions to a full screen experience. Another important factor is the length of the streaming license. Similar to a broadcast license, it determines the amount of time the project will be available to the public, via streaming, at a particular site on the Internet.
Terms can vary from a few weeks to a couple of years.
The site has eight docs and over 1,000 titles. Exclusive online rights are required. Currently, the site has six one-hour docs available for screening, with plans to grow to at least 30 hours by the end of the year. Filmmakers are asked to supply at least five retail VHS cassettes. Because there is no license term, producers can keep their films up indefinitely.