628 hours of children's programmes were broadcast on TV One, TV2 and TV3 in 1999, a slight increase on 1998 but still well down on 1992's record high of 1,265 hours. Responses to local drama by focus group participants were generally positive particularly when talking about specific programmes. Responses to New Zealand television comedy were less positive than to drama as most participants felt New Zealand situation comedy was not yet meeting their expectations. Women's television interests differ subtly but significantly from men's. For example, women are more likely to enjoy long-run drama, drama with story lines featuring human relationships, documentaries, food and gardening shows, amongst other programmes.
Women also like to see themselves and their interests reflected on screen.
Concerned at the lack of opportunity for new locally-produced children's programmes within existing funding constraints, NZ On Air initiated a review of its funding strategy for this particular genre. This has resulted in a discussion paper articulating a new strategic direction which, following further focus group and gap analysis research, will lead to revised allocation priorities to produce a safe, quality television environment for New Zealand children. A major review of NZ On Air's strategy for Maori programming was undertaken. A review of NZ On Air's drama strategy was underway by June 2000. Substantial research into women's viewing behaviour was completed and published during the year.