A Bureaucrat Online readers expect a personal, upbeat tone in Web writing. To avoid bureaucratic language, turn the tone down a notch. Search out and destroy jargon. Active voice, which emphasizes the doer of the action, is naturally less bureaucratic. Take a look at the tone of the Peace Corps and IRS Web sites.
Some Web sites make it impossible to figure out who or what the host organization is.
Remember that users get to your site from somewhere else in cyberspace. The link or search engine that sent them to you probably did not explain who you are. Visitors might have missed entirely your home page where you spelled out your mission. Orient your visitor by writing useful signposts throughout your site. Make sure each page includes your tag line or a short, descriptive mission statement.