Sponsorships are especially useful for targeting specialists.
Pharmaceutical marketers can sponsor NEJM itself or one of its popular specialty-specific newsletters. The NEJM Coverwrap Program offers sponsors the opportunity to tie their message to an annual subscription to NEJM and direct that message to the prescribers they need to influence the most. The sponsorship program includes selection of a core list of physicians. Recent research has shown that complimentary subscriptions have a significant impact on their target audience. The Journal Watch Family of specialty-specific review newsletters offers cost effective sponsorship opportunities to leverage brand awareness among target physicians.