Course will cover the importance of developing sourcing strategies through a global supply base. Focuses on building and managing relationships with business customers. Specific strategic marketing issues include problems and opportunities that leverage an understanding of the entire supply chain. Sales management issues will deal with managing a sales force focused on complex accounts. Focuses on information technology and how it affects marketing within the supply chain.
Special emphasis is given to technologies which enhance the effectiveness of supply chain.
These include logistical issues and the flow of goods, services and funds within the supply chain to the final consumer.