Ads are mounted, often in frames, and installed. Indoor advertisers produce the posters, install and maintain them. Timelines vary with number of markets and art production. AJ needs four to five business days to get the boards up, with a three-week lead time to choose locations and print and mount ads. American Indoor needs three days installation time for every 100 locations.
Some indoor companies use sophisticated computerized tracking to verify ad postings.
They re counting the number of dinners served, they re scanning health club cards. In a bar or health club you get almost 100 percent visitors to the bathroom at some point. For restaurants without bars it s 25 to 30 percent. The medium has been popular with startup businesses, but as it becomes more popular it has also became more mainstream. Recreation, entertainment and travel and leisure all do well on restroom walls.