But when broadband comes into play, there will be larger more elaborate and probably customized games created. At slower speeds, you're turning people off if the download takes a long time. When you brand a game, you have your brand in front of a user as long as they play the game. We have users that come back and play our pinball game sixty times. It is optimal permission marketing.
Users come back because it is fun and they are putting themselves in front of the brand.
Drawing users to the site where the game is contained is an obstacle though. Sure, your still going to find ways to get them there. The models aren't in place yet. We are working on ways to advise our clients how to get users to log in. Marketers find ways to bring in traffic through.