Bras purchased off the rack provide minimal support in the form of suspension from a sliding shoulder strap. The pressure created by this suspension causes deep, painful grooves in the shoulders. Large, unsupported breasts become massive and pendulous from their own weight and can result in posture problems. The person with inadequate support has no waistline or midriff separation, just a bust line from the neck down. All the breast tissue is enveloped by the support triangle and the cup.
Support comes from beneath the breast, rather than from shoulder straps.
There is no pressure from padding, underwires or such, to flatten the breast tissue or restrict circulation of ducts or the lymph system. The support is firm enough to restrict the movement of the breast during periods of high or normal activity. There are no wires or stays to gouge or bruise the tissue. The bra is constructed entirely of soft fabric, tailored to each person's own unique size and shape. The bra supports and holds the breast forward and high enough so that the apex of the breast is midway between the shoulder and the elbow.