This course is designed to provide a strong foundation in microeconomic theory for managerial decision-making. The goal is to reinforce what students have learned in other courses and it provides a foundation for future course work and beyond. This course is designed to help students understand the role of two important business functions, Operations and Information, in an organization and address key management issues in the two areas. It examines the emerging role of IT as a new functional area and covers information technologies used at various levels of business decisions and operations. Quantitative methods used to solve business problems in various functional areas.
Techniques covered in the course include multivariate statistical methods and linear programming.
In addition, concepts of artificial neural networks and datamining are introduced. Projects designed to enhanced students' analytical skills and computer proficiency are assigned to students providing hands-on experience in applying quantitative models to solve problems arising from Finance, Marketing, Management, and Operations. A review of the environment, operation, and management of global business activities. Environmental factors encountered in the movement of capital, foods, services and personnel, and the transfer of information technology and managerial skills across national boundaries are discussed. In addition to studying topics related to developing marketing strategies and implementing them with the proper choice of pricing, packaging, advertising, selling, and distribution, the course emphasizes the integrative role of marketing and how other functional areas in the organization are responsible for full marketability of a product -customer satisfaction, quality, and service.