Perhaps membership is down, or the financial situation is shaky, or each member sees the role of the group differently. Some people could leave the main group and start one with others having similar outlooks on what the organization should stand for or do.
Some groups turn themselves around.
The same goes for the business world. And any manager worth his salt will strive to keep his organization alive among its competitors. Some may even lock onto an idea that catapults the company into new arenas where it thrives. Or spin off a portion of the company to allow it the liberation it needs to compete outside the corporate structure. Strategic management examines the elements in the internal as well as the external environment that can have an impact on an organization and then looks to develop a way to capitalize on those elements.