JA provides an opportunity to play an active role in their children's education. It's important to develop a strategy prior to evaluating creative development. Successful advertising is not related to opinions, it's related to accomplishment of a strategy. The logic behind this focus is that it is more efficient to keep a current customer than to secure a new one. Engaged, excited customers also can become the best champions of the JA mission.
Service is the best way to secure loyalty of our customers.
Customers must be informed of opportunities of support. The best advocates are those who understand JA's menu of involvement. Perceived Quality Research identifies perceived quality as the most important asset in branding. Junior Achievement's commitment to curriculum measurement provides the best demonstration of program quality. Program materials provide a tangible expression of JA's approach to excellence in economic education.