I think they're great. Everyone already knows he's running. The other candidate in the race, incumbent Mayor Leo Montalvo, could not be reached for comment. Gonzalez started making the signs 14 days prior to McAllen's May 5 municipal election and set them up seven days before, he said. He explained that he prides himself for being able to time marketing projects for maximum effect.
Size is one of the striking features of the signs.
Gonzalez, who has been in marketing for 25 years, is the local representative for U.S. Wireless Systems in Austin. He has worked with Brand on his political campaigns for 21 years. This year, however, Gonzalez was not a paid employee, but a volunteer, he said. With all the attention Gonzalez received for the cutout signs, he said that friends have encouraged him to copyright the idea. But Gonzalez said he didn't mind sharing it with others.