Look no further. To forgive, design. By Ann Braley-Smith Usability testing, for many companies, is considered a necessary evil. Answering that question first builds the foundation for a great Web site. Founded in 1998 and headquartered in Portland, Oregon, the company develops the resources, tools, and software to help businesses increase sales and retain customers on their Web sites by improving the online experience.
Usability sets the tone between a physical company and a visitor.
Traditionally, usability testing is a long, labor-intensive process. After a small test group is gathered, members are given specific tasks to complete on a Web site. Traditional testing also limits the number of pages within a Web site that one can research. That's why usability testing typically comes into play only prior to a major redesign or site relaunch. But a quality-driven, continuous improvement factor is key to ongoing success.