The course focuses on theories of communication influence on persuasion and attitude change. Students will become familiar with a variety of social-psychological theories of attitude change and persuasion. COMM 620 Psychology of Television Fall. C. Glynn . Not offered fall 1996.
Students investigate how public opinion is perceived and acted upon by society.
Relationships between public opinion, communication and social psychological variables are examined. Public opinion is studied using current theoretical and practical applications. Analysis and interpretation of public opinion polls and trends in public opinion on specific issues. Lectures concurrent with COMM 420. Graduate students should enroll in COMM 620.