Internet Solutions - Yunque. Back Networking Not long ago, Web sites were considered a curiosity, or at least a novelty. Designed and implemented by one or two people on top of their regular jobs, the early sites were largely ignored by upper management. Today, the Web is increasingly the first point of contact between an organization and its clients and customers.
Web sites demand full-time design and maintenance teams and large budgets.
Management wants to know who's visiting, what draws them, what they're looking at, and what makes them stay or leave. And companies that place ads on a site want to gauge their effectiveness. Web sites must earn their keep as business investments, just like any other marketing and information tool. That's where Web site analysis tools come in. Although Web server log files are rich in information, the data is abbreviated and cryptic, making it difficult and time-consuming to mine.