After examining hundreds of companies' experience with the Internet, the authors have identified six value drivers necessary for success. Leading companies have shown that they can transform their entire supply chain and related administrative processes to be much more efficient and lower costs. Cultivate your long-term customer relationships . Sees no future in just sales transactions driven by low prices. With the cost of acquiring customers so high, you must retain customers by sustaining value to them.
Success here results in higher sales margins.
Harmonize your channels on behalf of the customer . Rather than making suppliers' and vendors' needs paramount, focus on maximizing value for customers and giving them options, especially options that provide advantages for your business. Build a power brand . This way you stand out and are differentiated from thousands of other websites. Strong branding is necessary so your company isn't forced to rely on search engines or high advertising costs.