Design specialization is on the rise with different segments of the market ebbing and flowing. A firm's visions of the future should be an explicit plan with time-specific benchmarks of achievement. Embrace change and relentlessly pursue the vision. Look for client values that parallel your own. Leadership, not necessarily the sole prerogative of the firm's ownership, is a critical asset.
Staff development is probably the most critical piece of planning for future strength.
In building for tomorrow, mentoring, training, support and permission to fail are mandatory. Constantly monitor whether your stars are being used and developed to their potential. Lessons learned by young people watching true leaders are retained long after the mentor is gone. Be certain the corporate vision is more than words on paper, that it is visible in the actions of every employee. Continuous education is a critical competitive weapon.