But other influences also come into play which is why marketers don t rely solely on motivation theory for understanding and responding to consumer behavior. Physiological needs are the most basic needs people experience. These include biological needs for food, drink, rest, and sex. Safety needs come into play next. These are concerned with protection and physical well-being.
Social needs are concerned with love, friendship, social status and esteem.
These are derived from a person s interactions with others. Personal needs are concerned with an individual s need for personal satisfaction, unrelated to what others do. They include self-esteem, fun, and freedom.