The marketing group offers doctoral seminars in Marketing Management and Strategy and in Marketing Science. Measurement models assess the demand for a product as a function of explanatory variables. An example would be market response models. Decision-making models recommend optimal policies to managers. An example would be sales territory design models.
Theoretical models provide insights into marketing phenomena.
An example would be sales force compensation models. The faculty in marketing is active in research and writing and has received national and international recognition. The marketing faculty has a strong international orientation.