We are a very thin client and have a very clean abstraction layer between the client side and the server side. I'd like to be equally abstracted between the middle and back-end database tier. EJB components really allow us to persist to the database without worrying about table names and column types. Consolidating the Buying Cycle Multimedia email marketing consolidates the buying cycle, enabling marketers to simultaneously inform customers of new products and sell to them. In this context, enhanced email companies are sprouting up rapidly and jockeying to position themselves in a market that is just beginning to come into focus.
Some companies create the software that enables the process.
Others act as intermediaries who help companies convert to email marketing. Some do a little of both. Email marketing is set to hit its stride in the year 2000. Some observers distinguish three intersecting market spaces. One space addresses the media-rich interactive banner advertising found on Web pages.