The state office encourages chapters to write up news releases about their fair booths and send them, with photographs, to local newspapers both before and after the fair. The MCCL office keeps a schedule of all 94 summer fairs and is often called upon to help solicit donations for booth applications and materials. For chapters, too, coordination is key. Organizing a volunteer workforce to take concurrent three-hour shifts for an entire weekend requires ingenuity. Still, Rosenberg believes the importance of these fair booths cannot be overstated.
Volunteers are also able to see firsthand that they are making a difference.