Some don'ts Do not phone the editorial office to check on the use of your press release. We receive hundreds of press releases each week and don't have the staff or the time to track each one of them. If your release will be used in the new product or catalog section, you will receive a letter prior to publication. Do not send releases intended for other industries. Do not send releases that may interest your own or, if you work for an agency, your client's employees or management, but will not interest our highway department and agency readers.
Some dos Do write briefly - short words, short sentences, short paragraphs, and short releases.
Do double-space your typewritten copy. Again, these photos should be standard size with no borders. They should be scanned from 2.25 to 4 inches wide if submitted digitally.