People buy even if they don't go, it's for a good cause. But, the deal is that GWE gets 60 percent of the money, the basketball association, the charity, gets only 40 percent. The executive director of the association feels that a decision has been made that they can't do the job themselves for that money. They feel it is a good deal. The arrangement is typical of the kind GWE has with many charities.
Some charities rely almost totally on telemarketing for their fund-raising.
For several years the Canadian Cultural Society of the Deaf had a contract with GWE that gave GWE 60 to 70 percent of the money raised. The society's president understands that a donor would probably think twice about donating if they knew that the charity would only get three dollars from a ten dollar donation but feels that it is the only way they could get the money. A consultant had a cut of 6.5 percent. He works on commission and feels that if he wants more money then he has to raise more money which, in turn, raises more money for the charity. In 1995, the society made a different arrangement.