Fad' products may become popular due to media coverage, whilethe long-term use of these 'supplements du jour' has not been assessed. By contrast products from The Himalaya Drug Company have been around for decades. The liver support product LiverCare, also known as Liv.52, has been around for almost 45 years and is one of the top leading brand in India of all pharmaceutical products combined. Very often, marketers rely on 'borrowed science', using scientific data borrowed from published research on some constituents while the finished products is seldom tested. By contrast, The Himalaya Drug Company relies only on primary research generated on the very same product as the one on the shelves and whose consistency is controlled by tests like 'fingerprinting,' the most sophisticated chromatographic technique for natural products.
Some companies offer hundreds of formulations improvised on the basis of published data.
Very seldom are these products subjected to any studies. By contrast, The Himalaya Drug Company has developed less than thirty formulas since 1930, but each has been thoroughly researched and is a leader in its therapeutic category. Private Labeling' is common place in the market and the true manufacturer of a product is not always known. By contrast, The Himalaya Drug Company has full control on all aspects of production and their name and addresses appears on the label. They can provide proof that their products are manufactured according to the highest quality standards.