This is the point at which your listeners will either hang on your every word or tune you out. Present no more than three points to make your case. Offer evidence, stories, statistics and illustrations to make your points memorable. Knowing how to approach your task is a big confidence builder, and, as the book points out, this formula will work in any context, from formal presentations to impromptu speeches. Good public performance is as much about your presence as your presentation.
Studies show that more than half of audience impact comes from posture, gestures and movement.
Another third comes from the energy of your voice. Less than 10 percent is the result of content. So, the book pays significant attention to questions of style. This is the time to look and act like a leader. Come out from behind the podium or stand beside the table.