Their current focus is on expanding their consultant base across Canada and again they are taking the slow approach and concentrating on attracting a select group of competent consulting firms in each region across Canada. The acquisition should be a winning scenario for Blue Link. While the two products are similar, they target different markets. The challenge for Blue Link will be to assimilate the IOA staff into the Blue Link family. IOA is missing features such as multi currency and this needs to be addressed immediately.
Technical support needs some work as well.
Key to the future success of the new company is the expansion of the existing Blue Link consulting base, retention of the remaining IOA consultants and a concentrated program to bring back the consulting firms who have left IOA over the last several years.