Doctoral students in USA and elsewhere submit their dissertation proposals and the best ones are chosen each year for the MSI-AGC Award. This year 57 doctoral dissertation proposals were submitted and judged by MSI reviewers. Four proposals received the MSI-AGC Awards and two proposals received Honorable Mentions. Using the tools of interpretive consumer research, his dissertation explores individual investing behavior in stocks and mutual funds. The research especially focuses on such behavior in the virtual markets created by Internet and television.
Virtual markets form a very new dimension of our consumer culture.
Zwick's work examines how investor behavior is affected as it moves online and thus contributes to needed research efforts in this area. The results of the study are expected to provide a comprehensive theoretical and empirical basis from which to interpret the unique aspects of consumer behavior in virtual markets.