Remember that a site that is difficult to navigate will also be difficult to maintain. It makes it look like a clickable link. Don't blink anything unless it's to indicate an emergency such as a life hazard. It's distracting and makes it hard to read any text. Beware of dissolves or fades or other special effects.
Style Keep each web page short.
Have each web page fit on one screen to avoid lengthy scrolling. Test every page after making even small changes to your site. Things can get broken or changed without your knowledge. You are more apt to make an error when making changes than when doing the original page construction. Continuously refine your site.