Register for Free. Even if you don't have a fancy website, or even a website at all, you need to at least have an email address. Small businesses have an advantage over large ones when it comes to email.
Small businesses can offer a quick response and a personalized letter.
Large businesses are trying to keep up with the amount of email they get from consumers each day. While their response time is getting faster, it is extremely difficult to add personalization to every email they respond to. Checking your email often throughout the day and responding quickly to questions with a personalized touch is appreciated by most consumers. Getting into a habit of this doesn't take much time out of your day, because you are answering a few at a time, instead of a lot at the end of the day. Let your customers know that you use email regularly.