Assume people are rational and base their actions on what are perceived as the most effective means to their goals. 3. emphasize individual activity and choice involving reciprocity 4. The more you have the less you are interested in it.
Social life is a zero-sum game.
One person s gain is another s loss. Elementary Social Behavior 1. Peter Blau 1. Exchange, Trust and Reciprocity - social exchange creates trust, norm of reciprocity. Social approval creates conformity.