A car travels along a city street. They sit in the car that the ad is supposed to be pushing. Woman puts compact disc into player, music starts, keeping beat with the windshield wipers flipping back and forth. But instead of touting the car's features via a voice-over, the ad shows the couple and the scenery passing by them. Suddenly another vehicle cuts in front of the yuppie couple's car, throwing water all over the windshield.
Wipers clear away the blinding splash.
The purpose of the ad, among all the other ads flashing by on the boob tube, was for the viewer to pay attention, to remember the ad. We explained to Biff that the ad had served its purpose. He had made sure to catch it when it was repeated. He remembered how it unfolded, detail by detail. Biff was chagrined.