Speeding Customer Acquisition Correlating the external vendor data with clients' internal customer data, we can identify with precision the best prospective customers for our clients prior to our clients investing time and money in marketing. Identifying customer purchase patterns regarding timing of purchases, similarity to other purchasers, etc. Fitting the best product to each customer. Some sales channels are best suited to single product offers, while others typically catch attention with one lead product while still offering others. Using individual customer characteristics such as which products the customer already owns, his likelihood of buying each new product, and his purchase times, to produce lists of best products to lead each sales call with increases effectiveness.
Some customers are more valuable to the firm then others.
Prior sales and customer characteristics can indicate detailed customer profiles that offer different values to the firm. Repeat business is the key to many businesses' profitability. The expected duration of customer relationships independent of what actions the firm takes can also be estimated and used to direct marketing activities. Identifying what levels of service and product quality lead to superlative evaluations by customers and consequently their recommendations to others. We warranty the process to improve any prediction system in use.