Usage of a cookie is in no way linked to any personally identifiable information. Cookies are used to ensure that when a web user clicks on an ad, they are sent to the correct click-through destination. They are also used by our reporting system to estimate the total reach of an ad campaign, as well as frequency of display. This allows advertisers to determine with greater accuracy the composition of the audience they reach. Cookies are also used to sequence the delivery of a series of ads to a web browser, and to limit the number of times a web browser receives any one advertisement.
Web Users have the option of blocking the use of cookies by changing a setting in their browser.
Please see your browser supplier's website for details on how to do this. Fastclick also provides an opt-out cookie to block Fastclick ad serving cookie placement. Information Collection and Use As with all Web content delivery systems, Fastclick records information about the interaction between a web user's browser and our servers. Browsers typically provide the browser version, the operating system, and the IP address of the computer in use. This non-personally identifiable information is collected from Web Users to assist in the proper function of our service as well as the targeting of advertisements from our customers and the reporting of aggregate data to both advertisers and publishers.