Strategic Intelligence that has been difficult to get . I would like to focus on several strategic competitive questions, that have been very difficult and costly to obtain, which is now available on the Internet. The CEO's vision and commitments. The company provides a complete listing of all of the corporate and business unit officers including their background and major accomplishments. Further, the company provides key investor information,Security Exchange Commission reports for the past three years, and access to their own internal and customer- oriented publications.
Successful companies are highly consistent, even predictable, in what they say and do.
Recently,though, it changed CEOs, and its Web site information about the new CEO enabled my client's competitive team to hypothesize about how the new leader might change the strategy. Doing What They Say Next, find out to what extent the competitor actually is implementing its strategy and allocating the proper resources. This requires gaining intelligence about product plans, targeted markets, ant the allocation of people and money. In the past,this required the use of clipping services, even a dedicated staff of librarians and competitive analysts. Despite these effort, invariably the information was outdated.