CPM is an acronym for Cost Per Thousand page impressions, a pricing model based on the number of banner ad impressions shown. CPC is an acronym for Cost Per Click, a pricing model based on the number of clicks generated. CTR is an acronym for Click Through Rate, a percentage rate reflecting the amount of page impressions necessary to generate one click. An industry standard measurement to determine the effectiveness of online advertising campaigns. Sponsorship of specific content areas or forums allows an advertiser to display a persistent logo and or text message for a predetermined amount of time regardless of number of page impressions or clicks generated.
Sponsorships are ideal for branding marketing strategies.