Print advertising is the most commonly used form of advertising. This is largely because it is relatively inexpensive, has a lot of options, and is easy to target within various industries. It also allows you to present valuable content, and a call to action such as a mailing address or phone number. Viewers of these ads tends to be measured based on circulation. Second, is television advertising.
Television takes print advertising to a new level because of it's high bandwidth capabilities.
This high bandwidth experience helps the organization set a more powerful context by interacting with stimulating visual content through video, and also interacting with an additional human sense through sound. Most of the time, a call to action is presented through an address or telephone number. Viewership and demographic information is determined through polls and by understanding the content of the program being broadcast. Third, is radio advertising. This is similar to television because of its high bandwidth, although it does eliminate a visual presentation.