Perhaps the myelin sheathing too thin, sparks from adjacent synapses, too much expresso but here goes.
Small business wants to conduct business on the net.
Get away from paper. Send and receive invoices, orders, payments, bills, ship notices etc. Because distributed P2P networks can contain unlawful content which authorities apparently cannot stop, consumers and businesses will have confidence in its security and privacy. Because Tipster is open source and peer to peer, it is impossible for corporations to buy and control, to extract rents. Because Tipster has an immediate application with a ready population of millions of consumers, it has a chance of reaching critical mass.