France Telecom has introduced what it claims is the first e-commerce service for cell phones.
Security is provided by a smart bank card reader integrated in the handset.
Customers taking part in the trial can purchase CDs, books, videos, concert and theater tickets, flowers, wines and electronic gear. To use the service, Itineris customers contact the merchant by phone, Minitel or Internet and place the order. The merchant sends back a GSM short message, which is displayed on the phone's screen, with the price. The customer inserts the smart card into the handset, enters a password and completes the transaction. France Telecom says the service should be ready for full-scale launch in early 2000 following a second trial phase that will begin in September.