Colorfully dressed banderilleros run out holding sharp, multicolored ribboned skewers, one in each hand, and forcefully plunge them deep into the animal's flesh. That's the sound of an excited crowd responding to a matador's sword thrusting deep between the shoulder blades of an exhausted bull. That's the roar of the bloodthirsty crowd as the bull collapses upon itself after the sword pierces its heart, gallons of blood spurting and gurgling out of its nose and mouth. The crowd screams with pleasure as a co-conspirator slices through the spinal cord and the animal begins its deathly shudder. One last roar as the honored assassin slices off first one ear, then another.
Some animals still blink as they are dragged out of the ring by a team of horses.
The Pepsi- Cola Company is a proud sponsor of this cruelty and carnage. The tape looks like an infomercial for Pepsi. There is so much Pepsi signage that one has to conclude that bullfighting exists thanks to Pepsi's sponsorship. I had to learn the truth. I called the Pepsi customer relations number and soon connected with Dave DeCecco, Manager of Public Relations.