Creative Assignment 1 STP Process. Students create a positioning strategy for a product. The Advertising Agency Agency Client Relationship Advertising Budgeting Methods Students are introduced to the role of an advertising agency. In addition, students learn about the different job responsibilities in an advertising agency. Career paths are discussed.
Students learn how an agency and a client interact and the responsibilities of both parties.
Budgeting methods for an advertising campaign are also introduced. Agency Assignment Students research and orally present facts about a top 20 advertising agency. Students are challenged with multiple in-class assignments and are required to diagnose and solve the advertising issue. The concept of reach, frequency and impact is explored in the context of budgetary constraints. Reading a Media Kit Students gain an understanding of CPM and how it is used in the industry.