Special honors won by the club or individual members. Stories originated from the International Office about Kiwanis International service programs, to which your club s involvement can be added to provide a local angle. Serving the press includes furnishing complete and accurate information about any event that really is news. It also means being available and responsive when they call you for information. When you do this, news people will feel they can depend on you, and that will often mean better treatment for your stories.
Telephone calls Remember, news people are busy and face deadlines.
They must interrupt whatever they are doing to take your call, so be prepared to deliver your information concisely. Note down pertinent information as if you were preparing a news release in outline, and check the names and facts before you call. Then this initial call can be followed by written information in detail, if requested. If the story warrants it, you can also use your call to invite a reporter to cover the event. If one comes, you are virtually guaranteed space in the paper or time on the air.