Business letter composition using correct forceful language and form. Study of effective letters relative to inquiry, complaint, sales, credit and collection, introduction and recommendation, application and goodwill. Fundamentals of the marketing concept segmentation and marketing strategy, including product mix, price, promotion and place decisions. Consideration of the general principles of successful personal selling. The management theories of the 1990's are explored to help students succeed in a highly competitive, international business world.
Students develop quality circle facilitation skills.
Parato charts, fishbone diagrams, checksheets and other data collection and analysis tools are presented. Study of current business organizational techniques through use of principles and procedures in the management of personnel, a selection and placement of personnel compensation methods, control of working conditions, problems of morale, employee services, collective bargaining, and current developments within the field of industrial relations. Grayson County College.