Together these core courses provide fundamental skills for new technology development that are key to corporate intrapreneurship or new start-ups. The core will give students a broad acquaintance with many different aspects of entrepreneurship as a basis for career choice. The marketing course will examine the skills and tools that entrepreneurs need for bootstrap marketing in their start-up firms. Through classroom and field exercises, students will learn to identify target market segments, position their product or service, estimate demand, set prices, gain access to channels for products or services that are still in the early stage of their development, and manage the marketing issues of rapid growth. The students will then select between a Corporate Pathway and an Entrepreneurship Pathway , depending on their particular interests.
Students can choose the fourth course from several options.
In addition, students in both pathways will have independent study options for specialized projects that meet individual needs.