Repackage, Recreate and Revolutionize Baseball has also changed the product itself. Divisions have been re-jigged, team uniform designs are changing regularly. New stadiums are being introduced. All have an impact on field but are marketing mechanisms designed to bring new to the old, and refresh consumer interest. Rules have changed on-field to speed the pace of the game.
Strike zones are smaller to ensure more hits and more action.
Again, here is a practice that would seem second nature but is sorely under-utilized. A brand that stagnates weakens. Most things left unchanged will stagnate. Baseball recognized this late, but not too late. It's astounding how many brands enjoy mass success and then stubbornly believe customers will remain loyal forever.