According to the Council of Better Business Bureaus, responding to these infomercials may cost you. The infomercials have the look, feel and length of regular TV programs. They often imitate the format of talk shows or investigative consumer news programs. Many companies in these infomercials claim that by using their products and services, you can learn how to increase your wealth or start a business. Some even encourage you to purchase program materials, such as books, audio and video tapes and computer hardware and software.
Some promoters claim to offer a money back guarantee.
However, may consumers find that the program or business opportunity was not what was advertised and that all you have are empty promises. Here are some tips to follow if you're tempted to respond toan infomercial. Ask companies for written proof of claims in their presentations, especially claims of success rates. Be aware that experts who endorse a product often are paid by the advertiser. They may be paid for, and they might not reflect the experience of most consumers.