Perhaps that's why they are allowed just one word to focus on. It eliminates some of the other words that come out during a football game. A victory tomorrow would match last year's win total before a league game is even played. There is a lot more than just pride involved. It is a chance to move up in the rankings, remain undefeated and it is a step closer to securing a playoff spot.
Some teams use words to motivate themselves.
Others take those words and bring them to life on the football field. Guess which team is Murphy's.