AOL's real aim is to do the same thing online, combining mass market size with direct market intrusiveness. Chances are, however, that CUC doesn't have a clue about how bad AOL's churn is, or how most of their blather is spin, not data. You'll find this call in conflict with what follows, but gold nuggets do exist in unpromising slurry. He's managed to go from monthly to weekly publication in two years without blowing his budget and without losing his touch. It's sent free to a qualified e-mail list.
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