Web rings provide a great navigation tool when looking for more information on a specific topic. Web rings are easy to use. They provide one of the most efficient ways to find specific content on the Internet. Web rings avoid the duplication found in search engines, where a site may appear several times in one search. Each site is linked only once in each Web ring.
Web rings avoid sifting through mounds of search engine results for appropriate sites.
Web ring participation increases the number of targeted visitors to your Web site. Traffic reports and top ring statistics are made available to participants, if requested. You can search through the list of participants in a Web ring to arrange reciprocal lengths. You can also search a Web ring for info on links, or advertising purposes. You can either exchange banners or purchase advertising on the sites.