Web design entails the melding of many elements together to form a uniform whole.
It can be simple or complicated depending on your goals and your budget. If you are not serious about your business then there is no sense in reading any further because my one goal is to make sure that you have the very best design possible that is also functional and easy to navigate which will increase your sales. In saying that, I will let you know that this type of design and knowledge does not come cheap. If you are looking for cheap or a bargain, then I am not the designer for you. What you WILL find is dedication to your project.