When contracting a job, I want to know the customer needs and tastes. Since beauty is in the eye of the beholder, it would not make sense to build something that I like, it is the customer's preference that is important. I enjoy the personal detail work that goes along with working on a piece for an individual. There is a sense of style to be taken into consideration when you are trying to match the decor in someone's home, you want it to look perfect with everything. The costs for a job are based on a combination between the materials used and the time involved to complete the project.
Some projects are very straight forward and others involve intricate detail work.
It is hard to say from one to the next. After hearing what a customer wants, I can give an estimate of the costs of that job. I can also try to work within a customer's financial guidelines, without compromising quality. I have made up fliers and am in the process of putting together a brochure. This is not a supply and demand business, so you have to cater to what people like and what they can afford.