Steve Hoke was one of the North Americans struggling with Escobar's critique. Hoke is a vice president at the Anaheim, California-based Church Resource Ministries. Because crm grew in part out of the church-growth philosophy spawned at Fuller Seminary's School of World Mission, the organization has a foot in the missiological stream criticized by Escobar. If all truth is God's truth, we can borrow principles from marketing. Jesus was very felt-need oriented in his approach.
Some people discover that in Scripture.
Others discovered it in marketing and brought it to Christian communications. Despite the hurt feelings of some participants, Hoke called the critique basically helpful. The biblical worldview sees God ruling over all, including the evil powers. There is cosmic struggle, but the outcome is not uncertain and winning is not everything. Rather it removes the obstacles to God's purpose of creating people fit for His Kingdom.