Harry Potter is back. And with a vengeance. The fourth book in the smash-hit Potter series goes on sale on Saturday, stirring mania in playgrounds and publishing houses around the world and proving the printed word is far from dead.
Sales are huge before the book is even out.
The original manuscript has been locked in a bank vault, advance copies are banned and bookshops are staging sleepovers to cash in. J.G. Ballard, whose own novels fly off the shelves, told Reuters. Literary prizes are one way. Scandal and celebrity are another,'' he said. Or being translated into 30-plus languages.