Since almost all advocacy depends on convincing people to support a cause, advocates must successfully argue their position. Even some opponents of reproductive health programs for youth can be made supporters if they receive information, have their questions answered, and are invited to contribute to the debate. Providing information, listening to others, answering questions, and responding to concerns provide the best chance of building support in a community. It is very important to know who opposes the program or proposal under consideration, why they do so, and what arguments and strategies these critics will use. Opposition can arise from many sources.
Some people object because they feel they have been left out of the process.
Advocates should make every effort to involve representatives of all areas of the community from the earliest discussions about a desired policy. It is particularly important not to leave out traditional leaders, religious leaders, or parents. Spending the time to win support from these important people ensures that the community is involved in the campaign. Some people may oppose a policy because they have questions about its necessity, what is being proposed, or how the plan will be implemented. Listening to their concerns, providing more information, and working to incorporate their thoughts into the plan can transform these critics into supporters.