This product keeps track of the information that the user gives at each Web site. It reminds the user of the ID's and passwords that they use and locates the privacy policies on Web sites. It also sells personal information in exchange for discounts from Web sites. Consumers or anybody online can click on Online Privacy Alliance for more information on their organization and their helpful hints to privacy online. Another website that consumers would be interested in visiting would be the EPIC Online Guide to Practical Privacy Tools.
Some consumers are willing to give up some of their privacy.
They expect to get better service this way. They expect the company to better fulfill their needs. They also expect the company to keep the information to themself and not sell it to other online companies. Many people are attempting to get some rules established for online companies. They want laws similar to those in Europe.