This allows the visitors to access the ad while never leaving the site. Persistent Ads - Ads are constantly on the user's browser, usually not in the traditional ad slots. One example of this was the way GM bought all of Ford's keywords. Whenever a user searched for Ford, their search results included a GM ad somewhere on the page. All of these new advertising unit technologies will only continue to better the future of advertising campaigns.
Sponsorships are another great way to give added value to a campaign.
The key to a successful sponsorship is to give the sponsor plenty of exposure by using different ad units in multiple sections within the site, threading and, most importantly, dominance. Sponsorship programs vary from site to site, but most include bundling multiple ad units and various types of units together to focus the limelight on a particular sponsor. This morning included an overwhelming amount of information, but Laredo and Brian Cavoli, Media Director for Carat Interactive, presented the information in a fashion that was easy to absorb. I am greatly looking forward to this afternoon's sessions on how to measure, research and target Internet ads and audiences. 24,000 brand marketing and ad agency executives read Digitrends Daily each morning for the latest company developments, interactive strategies and consumer research summaries.