My observations have never been passive. I have often engaged them when building relationships, taking pictures or creating communications strategies for clients. It is the strength of that sensitivity that I bring to my photography. Capturing a poignant look, the victorious grin of an athlete, the subtleties of a sunset, or the frightened gaze of a polar bear cub hiding behind it's mother. Each image is a reflection of my ability to truly pay attention to that which is vital.
Serendipity also plays a role in the development of our personal toolboxes.
While the ability to see and communicate what is important comes naturally to me, my life in advertising and marketing has helped me to craft a career as a photographer and photojournalist, by understanding the needs of clients and publishers. I bring a trained, strategic approach to both my photography and my journalism. Life has a cadence, a patter or rhythm. That observation is at the heart of my images. All Images Kevin Spreekmeester.