Online Many people who are selling books are displaying full sections of the books online. Some small book publishers are allowing site visitors to choose one chapter to receive by e-mail. Thus the publisher has their e-mail address for later contact with new offers. Some publishers are using a Web site form to sign visitors up for a frequent e-mail newsletter. The newsletter contains a link to a new book section which has been recently posted to the site.
Some publishers send a newsletter with a section of the book highlighted.
Of course, the newsletter also contains ordering information and a link to the Web site. This is the most startling method of all. Some publishers are actually placing one or more entire books online. Rough Guides publishes travel guidebooks in England. You will find the success of this process even more surprising when you hear that Rough Guides does not sell directly to the public.