Watch out for new listings, we have new books and music shops coming to the walkway all the time. Shopping Arcade Online Ltd was born way back in 1998 as an alternative to the normal online shopping directories that were beginning to spring up. Back then the early directories were offering internet links to shopping sites within a framework of glitzy graphics, incomprehensible navigation and all too often overkill with banners. All of this was well for those experienced techies that could browse and filter complicated websites and already knew the language. The internet empowers web builders with the opportuinity, quite simply, too provide too much information and too many options.
Users visiting a site can easily find more than they bargained for.
A favourite, once identified for its simplicity can overnight become a comprehensive portal offering so much that the outcome to the user is little more than confusion. We have all seen it, we all know of it and yet the temptation for every webmaster is to provide, provide, provide - all in the interest of improvement but to the detriment of clarity.