But nationalism, or internationalism, is more than just the boundaries that divide tracts of land on a map. Nationalism is the way we conduct our daily affairs in a manner unique to the region we call home. Internationalism is how those various regions interact. Culture Learn about the culture of your target market. This will help you avoid xenophobic statements.
Taboos Learn about the taboos concerning language, color, styles, and graphics.
Sensitivity Try not to step on toes, beware of thin-skinned overseas contacts, and realize your toes will get stepped upon, so develop a thick skin. Use very formal modes of address, e.g., Sir, Madam, Mr., and Mrs. Clear, Concise, and Complete Good writing in English will come across in any language. If your information is clear in English, it can be translated clearly. Concise The less information you need translated, the fewer margins there are for error. A side benefit of concise is a cost saving.