The words in your title will also connect with search engines in a way that your logo can't. First words on page. Have multiple pages, each with their own marketing system. If your pages are all linked within one site, you vastly increase the opportunities for people to find you. Submit to search tools repeatedly.
Search engines constantly up-date and expand their databases.
Include your web URL on your other advertising. This seems obvious, but lots of people forget. If people are interested, want more information, or are just curious, make it easy for them to check you out. One of the best ways to increase traffic, and to target specific audiences, is to trade links with other sites that attract a similar audience. Have something of value that changes often.