It depends on how well the environmental benefits are understood. Consumers can have all the money in the world, but if they don't appreciate why your product lightens the load on the environment, they won't buy it. It doesn't hurt that they both address key benefits of preserving health and saving money, either. In the electronics industry, there are plenty of opportunities to translate environmental features into relevant benefits. Energy efficient computers are more reliable and cheaper to run.
Smaller footprints save space.
And duplex printing cranks out documents that are easier to file or schlep home. You as technical people can gain a competitive advantage from your environmental efforts by incorporating these criteria into your design specifications and then helping the marketing folks translate environmental features into product benefits. Some folks in your business have already gotten the message. Five years ago, the EPA's Energy Star program and logo focused on pollution prevention benefits. Now, it's added a complementary benefit of saving money.