A perfect example is this weekend's U.S. Women's Open golf tournament. Meanwhile, the LPGA, when it's on TV, has to pay to get on. Lee says networks have to start considering women when they schedule events. We have to make sports more accessible to women. Lee says the CBC did consider women when it experimented by moving the Spruce Meadows equestrian event from Saturday afternoon to a Saturday evening.
Women love competition and they love a good story.
That's essentially what sports is. As for men watching women's sports, Prestedge says they will, citing the number of fathers and grandfathers she sees at her daughters' soccer games. But the facts don't support that premise, certainly not at this point. One of the reasons the Senior PGA tour gets priority over the LPGA on TV is that when the two go head to head, viewers show a preference for geriatric golf. Not one women's event made it into the top 25 sports broadcasts in Canada last year.