The public is trademark conscious.
Trademarks influence our daily lives and symbolize our system of free and competitive enterprise.
We encounter them not only in the marketplace, but also in our work, recreation, reading, business and financial transactions, on the highways, and in every mode of transportation. Most businesses encounter significant trademark questions. The selection of a strong trademark or service mark is a decision that may be critical to your business. The most familiar trademarks are words and symbols used in association with a company's goods or services to distinguish those goods and services in the marketplace. Importantly, there is a distinction between a trademark and a trade name.