Not that the people at the City Airports Department weren't aware of the on-going controversy surrounding the City's acronym. They have looked for other labels that would paint the Fresno Air Terminal in a brighter light. But, after some review, it was determined that Fitchburg, Mass., was already FIT and had no desire to change shape. Fresno is not the only city blessed with an unusual acronym. Some cities have actually enjoyed their airport labels.
Several reasons come to mind.
Several years ago, the airport people, working in conjunction with Yosemite area hotel operators, discovered some interesting facts. Countless others travel from all parts of the U.S. to visit the park each year. And for some reason, many of the persons who fly to California don't recognize that FAT is the largest commercial airport near Yosemite. This has resulted in unnecessary long-distance drives and bus trips from Los Angeles or San Francisco airports for these tourists, adding to our local air pollution and tourist inconvenience. You guessed it.