It's beyond being an early trend. Channel 4's prime-time Olympic ratings have gone from lousy to shockingly lousy. Through 11 Olympic nights, WDIV is averaging a 13.0 Nielsen rating and 22 share. Spain meant a time difference of just six hours for NBC to deal with. For those who seek some spontaneity with our TV sports, it meant nine fewer hours of being self-sequestered from Olympic news.
Share is percentage of sets in use tuned to that program.
Even from Sydney, Ebersol's ears burned enough to call the show Tuesday. All rights reserved.