Clearly Establish Your Objectives 1. First, clearly establish your objectives and hold to them throughout the production . Your objectives in doing a production may be anything from doing a treatise on spiritual enlightenment to creating an experience of pure escapism. Few people would start writing a sentence without any idea of what they wanted to say.
Visual statements are no different.
Good writers, producers, directors and editors know the purpose of each and every shot. And, with dozens of channels to choose from, there's real competition for viewer attention. If information is presented either too slowly or at a level that is beneath an audience, the production will be perceived as being boring. If it is presented too quickly or in too abstract a fashion, an audience can become lost and frustrated. In either case they will probably quickly consider other options.