Emotional Modifiers Emotional events or ongoing conditions affecting the respondents to a survey can affect the collected data. For example, if a minor problem report is responded, but the company representative is disrespectful while solving the problem, the client is more likely to experience the multiplier effect. Statistically, morale has a direct relationship to quality. One reason morale is so vital to quality control is that pleasant conditions result in an understatement of complaints. If an employee is treated well, he or she is less likely to recall a minor quality problem after it is addressed by a supervisor.
Some respondents try to affect survey results.
Employees might understate concerns. Any person participating in a survey wonders about the application of the data. Respondents calculate their answers to affect the outcome they desire. The desired outcome can be positive or negative. Internal comparisons made by respondents result in relative cancellation.