Postmodern thought asks people to question the truth of that experience. I think he probably gets right at this point.
Some ideas are easier to communicate by TV than by book.
So, to, can memes have a different flavor depending on by what media they come to you. As we learn we create. As we create, we change the environment. These changes are not themselves the only new things to learn about. Every facet of the universe chages subtly with each addition.