Among who have done online research, the most common types are Website surveys and e-mail surveys. Most firms are spending little of their budget on Internet research. A technique with potential. The most popular reason for considering online research is that it is a new technique at a time when many researchers are looking for new techniques. Respondents also feel that online research is inexpensive, has a shorter field period than traditional research, and is an easy way to reach their online customers.
Significant concerns remain.
Respondents have several concerns about conducting online research, which may be why so few have tried it. These concerns include unrepresentative samples and poor sample control. The future is promising. Interest in online research is growing, with many researchers planning to use the technique in the future.