The program concludes with an intensive study of news gathering and reporting for broadcast. Includes practice in writing and editing news stories for radio and television and assembling and recording newscasts on audio and videotape for critique. An intensive study of writing for radio and television. Emphasis is on advertising copy, promotional material, public service announcements and other types of continuity writing. Analysis and exercises focusing on language , style and formulas needed to convey advertising messages to applicable demographic audiences.
Students prepare individual and group projects for evaluation.
Exposure to a variety of speaking situations as a means to more comfortable, effective communication. Course includes study of the philosophy of argument and logic in persuasion , debate forms and responsibility for reason discourse. Practical exercises in impromptu speaking . Group and individual instruction in improvement of voice and speech habits. Students are given ample opportunity for supervised practice in overcoming common problems such as poor articulation, poor voice production, faulty breathing, inadequate volume and lack of advocacy.