The head of the company's only real entrant in this race was cut-off in a coup, which he convinced the press was just his idea of seeking The Final Frontier . It's the media's failures that have given start-ups , flakes , and vendors their lead in the market for online financial information. The betting here is that will continue, not because the older sites are so good, but because the Old Media insists on remaining so Clueless. It debuts this fall - we'll watch and report. Com is a free weekly email publication.
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