Critics of American education might sneer about a college class on the dos and don'ts of behavior on the links. A duffer with an MBA and a Ph.D. in marketing, Weilbaker says his one-day seminar provides a slice of the real world undergraduates don't usually get in the classroom. No wheelies in the golf cart. Don't let the customer win.
Surveys have shown business in America is conducted frequently on the golf course.
Skepticism dissipated when word leaked that some of Weilbaker's students had been hired by the sales execs he enlisted to play with them. Co. Many students didn't know a wedge from a hedge when they showed up. But initial jitters dissolved by the time they shook hands with their playing partners from the business world. Most of all, though, they were advised to try to strike up friendships that may come in handy later. But that shouldn't be your goal.