Build relationships with local reporters, columnists, hosts, and editors Notice who seems to cover this type of issue. Become a credible source by providing timely information and follow-up to questions. Let us know your media attempts, successes, and failures. Media Coverage from Local Newspapers Here are a few tips on approaching your local newspaper about campaign activities in your community. Every newspaper is a little different.
Some papers carry local gossip and photos, others concentrate more on news content.
The better you understand what the newspaper editor likes to print, the better you will be able to choose the best angle the editor will actually use. When you get print coverage, send a copy to United for a Fair Economy for our files. Announce the campaign by sending a press release to the paper, either to a particular reporter or to the News Editor. Emphasize local statistics that support your case and participating local community members. Follow-up with a phone call to the reporter or editor to explain what you are doing and why.