2 Stick to key messages. Prepare and use every question as an opportunity to address your agenda as well as the reporter s questions. 3 Anticipate opposition. Learn about the other side of the issue and be ready to present your side without appearing defensive. 4 Know the media audience.
Some stations have an older audience, some speak to a younger, faster-paced audience.
Know the audience and position your remarks accordingly. Don t guess or make something up. Wear what you wear to work, because if you feel uncomfortable, you ll look uncomfortable. Avoid pure white shirts as well as stripes, checks and small patterns. 8 Avoid jargon.