As with High School there are cliques. Taking the place of the jocks, hoods, beauty queens, rednecks, and cause crusaders, we have advisors, abusers, SAHMs, retirees, and cause crusaders. In High School, social standing is everything and this is no different in Epinions. Not abusers, just unaccepted by the masses. One of the most powerful groups was the jocks, whose Epinions analogy is advisors.
Truth be told, most jocks are cool while a few are full of themselves - same as advisors.
It also seems that the sport, or category, that the advisor is in determines coolness or jerkiness to a large degree. As for category analogies, draw your own conclusions. Reputation is as crucial here as in High School. Some earn their rep everyday, while others are living off what they earned in second grade, letting urban legend fuel the momentum. We all know of the tough guy who hadn't had a fight since second grade, but was able to pass himself off as such for the duration of his grade-school term.