But the average business person now gets over 50 emails a day. If your company bombards prospects with information they aren t interested in, your newsletters will quickly be deleted and your subscriber lists will shrink. To optimize your newsletter s effectiveness, populate each issue with articles that surround the business problem and allay customers fears. Focus on making it easy for customers to buy your services. There are three broad themes that surround every business problem.
Several factors can put potential customers fears to rest.
Your clients need to feel comfortable that they're working with an honest company Stability Successful companies work hard to reassure prospects that their service is reliable. They go to great pains to demonstrate that the solution is an efficient and profitable improvement on established business methods. Bridge The Gap To gain and keep customer mindshare, Internet newsletters are ideal, but they must provide relevant, useful information if they re going to succeed. Make sure your newsletter focuses on trust, stability and value, for maximum sales impact. Send Feedback Print Article Email Article Written by Jason Kassel .