Often, an anecdote will illustrate something about the interviewee such as his or her loyalty, bravery, persistence or a quality which a ''title story'' can illustrate. About 70 percent of total communication is non-verbal. Thus, if you are to tell the complete story, you must provide the reader with the complete story. Study the environment Bulletin boards, desk tops, pictures on the wall, file cabinets, etc. Avoid using description just for the sake of description.
Some interviewees are masters at ''pulling the wool'' over reporters' eyes.
So, be ready to check statements or figures with other sources. You should not take everything at face value. You should be a bit skeptical. All rights reserved.