The word subliminal means below the threshold of conscious perception. Subliminal Reinforcement is reinforcement that occurs below the threshold of conscious perception. If you have ever thought you heard the telephone ringing while running the vacuum sweeper and then turned the machine off to listen and discovered that the phone was in fact ringing, you have experienced subliminal reinforcement. Because each of us is a separate individual with many special characteristics which are unique to us, personalized affirmations make the most effective subliminal messages. When written properly personalized affirmations reflect our own uniqueness and support the specific action steps necessary to achieve our special goals.
Subliminal affirmations are a powerful form of suggestion.
Repetitive mass media commercials used in advertising are typical examples of everyday applications of this law. Research and experience has proven that in order for your affirmations to have an optimal effect on you as subliminal messages they must be merged with a masking medium, like music or the sound of ocean waves, in very specific ways. For example, the volume of your affirmations must be maintained just below the hearing threshold and must vary with the volume of the music. If these two basic requirements are not met the brain will track and block out the subliminal message just as it tracks and blocks out the audible hum of a fan or other monotonous background sound. These two basic technical requirements can only be satisfied by the use of an electronic device.