If you don't have a document called Key Messages or Key Benefits, chances are good that you haven't created them yet. Your writer can help you define these messages, but you should be clear that you are working on the key benefits, and not a piece of writing. Top of Page Decide on a Format Clearly define the writing tool you need to reach your audience and move them to action. Decide on a Realistic Timeline Ask your writer how long it will take to generate each draft, and be realistic in your expectations. Product launch pieces take much longer than revising old data sheets.
White papers require intensive research, while a customer success story needs just a few interviews.
Provide as Much Information as You Can The writing is only as good as the raw material. Be sure your review comments are clear and concise. Completing a piece of writing is no small feat. Capturing ideas on paper, getting everyone to agree to them, and getting the piece published on time and on budget is a great achievement. We recommend celebrating the completion with lunch, a thank you card, or a letter of appreciation.