Indiana has all the evidence it needs to get rid of this guy and refuses to do so. It was the PGA Tour's first corporate sponsor more than five decades ago, it is the tour's longest-running corporate partner and also the largest, with four tournaments annually across the country. Our basic principals are still there, still the same. We're staying the course we first talked about when we talked about doing this thing a year ago. We felt we could use Tiger's likeness and draw up a relationship to make Buick relevant in a broader part of the market.
Tiger transcends all the demographics.
Mich. The reasoning leading to the conclusion he will is sound. The tournament is the largest of Buick's four PGA Tour stops, it's in Buick's back yard and it would mean a lot to the automaker to have him here. All of those things you mention are true. It's a huge tournament for us, we get tremendous support from the volunteers and the fans and we get a pretty good field every year. We have a strategy to raise the bar with the Buick Open.