It's all you have to sell. A key to success in any business is its ability to gain and retain customers. And the key to that is customer satisfaction.
Satisfied customers are loyal.
They're steady buyers and they're a powerful influence in attracting new customers. You simply ask like Urbana Laboratories did. The St. Joseph, Missouri company, a world leader in microbial products, contracted the Small Business Institute of Missouri Western State College to question potential customers for its rhizobia- based plant inoculants. Dr. Sharon Wagner, business professor at Missouri Western, was pleased to obtain such a high response rate. Urbana is obviously the leader in their field.