While an approach based more on adaptive walk capacities may provide a longer life, it won't necessarily provide the most profitable one. But every entity must have an identity. A corporation simply can't pursue every peak. And whatever we choose as a foundation, inherent in it must be a robust capacity for adaptation. Perhaps values have the most to offer for the emergence of our corporate character.
Values are able to endure change.
They embody elements which can be recombined to refresh our corporation, to enhance its ability to survive changing circumstances, and to even pursue or be the cause of change. The less detailed and more fundamental the values we choose to constitute our identity, the greater our flexibility. As we collectively explore possible values, we must remain awake enough not to become deluded by prejudices, dressed up as values, attempting to maintain old ways. Falling for such a misrepresentation might shield us from our need to adapt until it is too late. Our ability to create an identity with a strong capacity for adaptation can be enhanced by perceiving our organization as a set of competences that can be recombined with other competences in order to create new ways of doing old things or create totally new things.