If the results of IDC's ePanel study are any indication, B2C sites are busily preparing to add customer-oriented features in an effort to win loyalty and avoid another round of negative publicity from unhappy customers. However, IDC information that is to be used in advertising, press releases, or promotional materials requires prior written approval from the appropriate IDC vice president or country manager. A draft of the proposed document should accompany any such request. IDC reserves the right to deny approval of external usage for any reason. Information and opinions are based on the best sources available, but their accuracy and completeness cannot be guaranteed.
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