Your website should load fast. People simply will go elsewhere if they have to wait too long for your pages to load. Some things that can slow down your load time are JavaScript, large or numerous images, and animated graphics. The material on your website should be presented in a logical, easy to read format that is also pleasing to the eye. If those viewing your site cannot find the information they need, they will look elsewhere.
Simplicity is key.
Page Length Web pages, in general, should be no longer than four clicks on the scroll bar. Overlong pages not only take more time to load, but most people will not stay online to read lengthy pages. For many reasons, framed sites are not recommended. Please see our section on frames. No matter what format you use, images take time to load and for this reason should be kept to a minimum.