My father says to let them sit in the waiting area for few minutes first. Always let prospects, clients, and company reps wait a few minutes. This way, visitors will appreciate that you're taking time out of your busy schedule to meet with them. Back to Top 5. We have just started running regular ads in a regional trade magazine covering a target market we've recently entered.
Trade publications have an industrywide reach and provide some unique benefits.
If you continue to advertise regularly, your agency's name and services will become increasingly familiar to the prospects within your selected niche. This recognition will help to support any future direct mail efforts. Ads in trade publications reach key insurance decision-makers and key influencers, like risk managers and staff CPAs. Medium-sized and larger companies do not keep their people forever. Managerial-level employees often change every few years.