Not only did we get an overview of factors important to students, but we got an idea of the kind of information students like in terms of visual versus informational, Paugh said. The top two items listed by students were visual aspects, as landscaping was ranked first and architecture second. Students want to get a look at the campus, Paugh explained. They really want to see an aerial view of the campus and they want to see photos of residential housing. Ranked third in the survey was information about programs, while tuition information ranked fourth.
Students also seek information about a college s outstanding feature.
They want to know what a school is known for, Paugh explained. Students want to see photos of famous alumni, especially if those alumni appeal to their age group, Paugh explained. If you have a graduate who is an MTV personality, you should put his or her photo on the Web site. Paugh believes the study gives universities an indication of how to get students attention. These are things that any college should be looking at, he said.