Keep me logged in until I sign out. For certain practice areas, television advertising is the most powerful, immediate and effective form of marketing. Unfortunately, over half of the attorney advertisers on television nationwide are sending the wrong message to the wrong audience. In markets allover the country, attorney advertisers are turning off the people they wish to reach. Marketing your practice with television must begin with a real plan, grounded in solid research.
Television spots have to speak clearly and directly to the female audience.
Women are looking for a relationship with an attorney they can trust. Audience Demographics Responses to television advertising come from a solid blue collar audience, age 21 -54, with a 9th to 12th grade education. Younger callers who are married with small children tend to be single wage-earner families. Studies have shown they don't read newspapers in significant numbers. It is interesting to note that women respond to legal ads immediately during morning viewing, but will delay calling during afternoon hours - those calls generally come in after a favorite show concludes.