And that should provide you volumes of suggestions about where your advertising dollars should be going. While writing this column I conducted some Internet research. Apparently, because you are a pet-store owner, subscription to the magazine is free. And you can apply for it online. Finally, there is the matter of what you sell in the store.
Some retail outlets offer a cross-section of supplies.
Others include pets. While still others specialize in types of animals and related supplies. Pet-store owners, like all other entrepreneurs, need to find a way to stand apart from the competitors. Some use discount or volume pricing. Others specialize in types of products and services.