I smoke True. The low tar low nicotine cigarette. Think about it. The cigarette companies continued to market these products despite being well aware that the actual or implied health claims in their ads were either misleading or entirely false. That is because the introduction of lights led many smokers not to quit and smokers of lights compensate by smoking more, inhaling more deeply or blocking ventilation holes.
Women are also more likely than men to switch to light or ultra-light cigarettes.
Today The cigarette companies continue to target women using the same themes in their advertising. The image of smoking being tied to independence, stylishness, weight control, sophistication and power continues today in the advertisements running in many popular women's magazines. There are now two main types of cigarettes marketed to women, female brands and dual sex brands. Female brands, like Virginia Slims, Capri and Misty, are marketed directly to women using feminine images. Dual sex brands, like Marlboro and Camel, are marketed to women with independent and fun-loving imagery.