Too often we think in terms of our own business concept and ignore the other elements that are necessary for a successful tourism business.
Tourists require accommodations, food and beverages, transportation, and information.
It is almost impossible for a single small business to effectively provide all of the essential elements. Identify additional local experiences that could be packaged with your tour. Consider adding festivals, cowboy poetry, folk heroes, historical lectures and unique and related cultural events. Offer various options for your package where people have choices that range from busy to slow. Some people want to choose.