Unlike the CEO of a public company, he doesn't have to respond to public issues. Coverage from a book's reporter and the more recent coverage from a technology perspective. I know little about this organization until it's mention in recent articles. He is setting up regional and national competitions. They're basically robotics competitions that high school seniors compete in.
Students build robots and the robots compete against each other.
It seems to be growing pretty quickly. There's a national event coming up in a month or so. But even given all that, it's extremely difficult to get any kind of sports competition type event into the public eye. No, it's not weird to me. Most things in the media surprise me.