Both suspicions do not set well with editors. Authors should familiarize themselves with the specifics of the style required by the journal to which they are submitting their article by obtaining a copy of the appropriate style manual. Style Manual and Guide to Scholarly Publishing. Access to the basics of several of these editorial styles is now available on the Internet, however the style manuals themselves provide a wealth of additional information for the writer, including tips on manuscript preparation, discussion of copyright and ethical concerns, reviews of language usage, and much more. We know that skill in writing varies from person to person.
Some people simply are better writers than others are.
However, while everyone may not be exceptionally talented in the art of writing, most people have informative things to say and should be heard. Careful crafting and honing of one's material can offset deficiencies in writing style. All prospective authors should have their work reviewed by colleagues, both in and out of the library field, to catch grammatical mistakes, to prevent the use of jargon, and for clarity of phrasing. Content is the other element. One should write about something one enjoys and finds interesting.