The PosterCruiser is a kiosk that shows, and sells, hip ads Imagine having an ad so popular that people will not only look at it, but will pay money to do so. Not if 2d Interactive has anything to say about it. When Dominic Ianno, 2d's president and founder, was in college, he used to rip especially cool ads out of magazines and stick them on his walls. Thus the idea for the PosterCruiser was born. The kiosk features a 20-inch touch screen at eye level to attract attention.
Viewers can watch selected ads or movie trailers, see video clips, or take surveys.
Once their appetite has been whetted by the cutting-edge advertising on display, they can choose from 432 ad posters stored in the lower half of the kiosk. Each unit receives an average of 200 touches per day. 2d can retrieve usage information and create statistical databases for advertisers, a group that includes Coca-Cola, Altoids, Apple Computer, and Porsche. Companies do not have to be a national name to appear in PosterCruiser. While waiting for a subway one day, Ianno noticed a billboard promoting an upcoming Boston Ballet performance.