It has proven impossible for the Society to educate them. As a result, TESS has retooled its mission. It now focuses on providing tools and encouragement for building community to people and organizations. NNR's goal is to promote and foster a healthy Northwest community sector. Even so, recruiting NNR members has been no small task, says Gill.
Survival is nonprofits' biggest challenge.
Unless they see an immediate tangible benefit, they're unlikely to become involved. It's difficult to get them to look outside their small boxes, beyond turf and mistrust, in part because of changing funding patterns and increased demand for flat or diminishing resources.