People ask me about how people buy cars in America. Americans don t buy cars. They buy payments. That s no secret to any car dealer in America. But it s a secret to most other people.
Successful businesses understand that value is driving the world.
Value is why Wal-Mart is the largest store in America and why Sears is not. Wal-Mart is all about price, value, national brands. It s on the outskirts of town. It s not downtown, where it would like to be. Some people take a business in the physical world that has some combination of these four elements, put it on the Internet, and think they ve done something.