This department offers the M.S. and Ph.D. degrees. The Ph.D. is designed to produce scholars who will conduct original research that makes a significant contribution to knowledge within the marketing discipline. Upon completion of this program, students are expected to demonstrate an in-depth understanding of the foundations of marketing. Advanced study in research methods and quantitative procedures provides additional tools necessary to conduct and publish original research.
Students are also prepared for a career in marketing management, sales, or research.
Consequently, this program emphasizes those skills necessary to design, implement, and manage marketing programs. Both written and oral comprehensive examinations are required upon completion of course work. Each Ph.D. candidate is also required to design, implement, and complete an original dissertation under the supervision of a marketing faculty member. Completion of the dissertation usually takes about 12-18 months. Overall, the Ph.D. program usually requires four years to finish.