There is also a difference between information and knowledge. Information consists of the flow of messages or meanings which might add to, restructure or change knowledge. The routes of information flow are as important as the content. It is also possible to distinguish between explicit and tacit knowledge. Explicit knowledge is codified, transmittable in a systematic language and is located in discreet databases and generally sequentially accessed.
Tacit knowledge is much harder to formalise and communicate.
It is located in action, embodied in people. To operate more effectively a company needs to consider how to acquire explicit and tacit knowledge and how to transfer these from person to organisation. A key attribute at both levels is commitment. Organisational knowledge creation takes place when knowledge acquisition is managed to form a continuous cycle. This happens particularly effectively in self-organised teams, where members share tacit knowledge and talking brings it to the surface.