Data that is collected is held strictly confidential. Data is used for statistical purposes. Researchers often combine the data with other public sources of information, such as census data or motor vehicle registration, to view trends or relationships, understand attitudes or behavior, determine product or service awareness, or follow-up on customer satisfaction and loyalty. Marketing and opinion research is a complex task with skilled people trained in the many techniques. The marketplace is ever changing with new technologies impacting our lives daily.
Survey data provides information for the ever-changing dynamic markets.
Researchers will not only measure the affects of technology, but will also use it in the marketing and opinion research process. These are exciting and changing times. How the products and services change is up to your participation in surveys.