Then over the next 12 to 18 months, additional Excalibur technologies will be deployed to enable electronic retrieval of images and video from huge archives the organization currently maintains. Less time spent creating media equals reduced costs. They want to do more in less time more efficiently. ABC is taking advantage of technological innovations in a field so new there is little consensus even about what to call it. But in the age of disparate forms of electronic knowledge, it's also a market that's getting ready to explode.
Web sites require frequent updating and fresh content, spawning the creation of digital assets.
Companies need a means to manage those assets or they lose their value. Another driver is the switch to digital broadcasts, which will lead to more content that needs to be managed. However, there will be early takers in the general corporate world as well. Large corporations maintain libraries of marketing videos, video conference calls, images and data in the marketing department. IBM's DB2 Digital Library, for instance, handles video, audio, image and text files and boasts an installed client base that ranges from the Hawaii Department of Education, Russia's Hermitage Museum, CBS News and the Library of Congress.