Personally I have better things to do with my time than watch men play football. I play rugby with a provincial team. We play on a national level and are proud to do so. To be demeaned and devalued with such negative stereotypes does irrevocable damage to the perception of women in all facets of life. Young women are the most effected by these stereotypes.
Women have money.
Women are your customers. Women don't need to be demeaned like this. It is hard to believe a company like Bell which strives to be ahead of the times can be so far behind when it comes to the old fashion stereotypes about girls and sports. Have you not being paying attention to the recent huge growth in women and sport in Canada and around the world. It would be good to look at some other major corporations that are getting involved with women's sports.