God's unmerited favor to us. God's choice not based on his future good and bad deeds. Pharaoh was made for ruin without any reply to God. The bible states that man receives only when God offers. Man has no good that God foresees before creation to reward.
Scriptures show man's total depravity.
Grace is one way from God towards man. We can only receive the gift when God send it. No one in hell was saved by Jesus blood. Jesus died for Christians only. All Judaea did not go out Herod.