In some cases, they're seeing this as a very favorable scenario. When smaller companies join forces, the client pays for performance instead of overhead and the promise of risk reduction. Flexible structures and strong contract networks helps cooperatives of small companies respond quickly to client demands. We have the contacts and resources to scale up quickly. We have access to a network of people working from their homes that can deliver work that is as good, or better than, that delivered by a larger, more rigidly structured company.
Smaller companies can also move quickly to handle internal demands.
Now Small companies may have competitive advantages they aren't even aware of. To remain competitive requires creativity, which comes in spades for most multimedia production companies, but it also requires business savvy and a keen marketing sense. Opportunities abound for partnerships and cooperatives, which allow all players to retain a large degree of their individuality while offering services on par to those offered by larger web developers. Atlanta has built a reputation as a strong resource by the great work that's been done here. It's important to keep doing our best work as individuals and as collaborative teams because everyone's work feeds off each other's in the long run.