Scripting Preparation is critical to good telephone communication. It is not wise to call someone and just start talking. This may work for family and friends, but it will kill a job search. Telephone communications in a job search campaign are business calls, not personal calls. Actually, they are sales calls.
Some people have a hard time with the idea of telephone sales.
None of us likes a pushy telemarketer. But many of the same concepts and strategies that go into telephone sales go into your job search campaign. A business or sales caller has about 20 seconds to capture the hearer s attention. Therefore, communication has to be to the point and concise. There is no time to wander.