You go to trade shows and corner folks in your target market. Give them free samples. Try to get testimonials. Every move you make should be infused with the goal of making a sale. Pretty soon, the CAA Novelty stores begin getting calls from people inquiring whether they have your whoopee cushions in stock.
Sales become brisk.
The next thing you know, their sales staff is getting behind you, talking up your product, even putting up a special display in the window featuring your whoopee cushions. If anything, upon obtaining representation, you must hustle harder than ever. Because it's not enough to give an agent something to sell. You've got to show him how to sell it. You also sold a script to 20th Century Fox.