Uncover how jurors view the parties. For those cases where the public recognizes one or more of the parties, the jurors' image of the parties serves as the context from which they view the actions of the parties. Juror surveys assess these images and allow you to capitalize on a positive image or defuse a negative one. Develop winning themes. Themes are important to persuasion at trial.
Themes help jurors filter the evidence and arguments presented.
Choosing the right theme fosters persuasion, while the wrong theme will impede jurors seeing the case from your perspective. Juror surveys help you identify good themes which will strike a responsive chord with the jurors' values and opinions. Increase the usefulness of voir dire questions. In all jurisdictions, and particularly in restrictive voir dire environments, it is important to understand which questions are useful and which are not. Juror surveys offer valuable assistance in developing voir dire questions that get to the heart of what you need to know.