It made my hair feel hydrated and silky, and it was noticeably more shiny after shampooing. It's also safe for permed and color-treated hair. The blend of hydrolyzed human hair keratin protein, essential fatty acids, and aloe vera helps hair keep its own natural strength. After using it, the hair has a lot of shine and body, and best of all, isn't weighed down with heavy conditioners.
Usage Use a small amount of the shampoo on wet hair and distribute it throughout the hair.
Packaging The standard Joico packaging is clean-looking with its platinum plastic bottles with black lettering. It's fresh, clean, and has a light, almost pineapple-y scent. Although it doesn't linger long on the hair, it makes shampooing a delightful experience. How I Tested This Product I tried Joico after a morning workout. Since my style is the Bed Head hairdo, there is always a lot of gel, spray, and styling stick in my hair.