The existing firms that are adding ecommerce to their businesses are likely to view their Internet efforts as an integral part of the business, with accompanying strategic, long-range plans. Realistic ROI Helps Setting realistic ROI expectations is critical to long-term success, observes Tom Oleson, research director of IDC's IT Advisor services. One needs to expect ROIs in the future rather than in the near term. Realizing ROI takes time. Strategic An ecommerce venture has to be considered a strategic undertaking, based on bringing a competitive advantage to the company or on neutralizing the advantage of your competition, Oleson asserts.
Several issues can throw off cost projections.
Government regulations and taxes are other factors. Systems need to be constructed from the same strategic view. If your CEO still isn't convinced this channel merits investment, perhaps a close look at the competition is in order. However, IDC information that is to be used in advertising, press releases, or promotional materials requires prior written approval from the appropriate IDC vice president or country manager. A draft of the proposed document should accompany any such request.