It can serve as a brochure, a gallery for your work, a way for people to contact you and, in some cases, a way to sell your work directly to the consumer. Writers, artists and even musicians can post samples of their work, both for the general public and as professional references. Rather than sending samples, you can simply direct prospective customers or employers to your web site. And for graphic artists and web designers, the web site itself can be a showcase of your work. Many artists, agents, suppliers, publishers and others have their own web sites and often include contact information.
Writers can find publishers' guidelines, a writing critique group or an online class.
If you need to contact an expert to interview for your book or article, the Web is just the place to look. Web sites need to be designed and written and require a different approach than printed materials. The interactive capabilities offer a new challenge and new ways for communicating with your audience that have never been possible before. And again, the accessibility can't be stressed enough. Despite the tremendous scope of the Web, people tend to gravitate to common-interest sites, and your name and work can become known in your particular community.