Third, on the basis of a thorough understanding not only on theoretical clarification and reasoning but also on the competence of and support business people. The first step focuses on the challenges as the impetus, source and background of business ethics. The third step applies business ethics theory to business people and organizations and provides guidance for higher ethical conduct in a better coordinated and more effective economic and social order. Business ethics requires the approval and support of entrepreneurs and enterprises Frankly speaking, without the support of business, business ethics remains a merely academic undertaking and cannot achieve its important tasks. Only a few companies realize that they should pay attention to the moral dimension of management.
Some enterprises use business ethics as a tool for marketing or window-dressing.
Therefore, it is important to develop rules and regulations on the basis of the appropriate roles and essential personal characteristics of business people. These guidelines should be neither purely external obligations nor arbitrary. To implement business ethics in mainland China today, one has to pay more attention to the discipline of business codes of conduct. These operating rules and guidelines should be set up and enforced by established institutiones and associations. However, the prevailing view in China is that, at present, the development of the economy be the most urgent objective.