Both parties must invest in developing in-store POS, brochures and direct mail. The communication elements must highlight features and benefits of the brands involved in a prominent fashion. Keep it simple, for the consumer and the retailer . Long-term partnerships will allow you to add elements to programs. Long-term approach .
Smart marketers develop promotional concepts that improve with age.
Channel marketing . Be willing to view the promotion through everybody's eyes. In retail channels, be willing to see the promotion through the eyes of the consumer, the retailer and the cross-promotion partners. The rewards should be more than just profit. Can the retailer leverage the promotion in other ways, such as driving sales of related products not directly tied to the promotion.