Your goal is solid business return for every site you build whether its on the Internet, an intranet, or extranet. To get that return you must have people at your site. This is one of the most basic things you can do to create loyalty and return visitors. Once your site is listed in a users bookmark they are more likely to return. Get listed everywhere.
Search engines are one of the primary ways that Internet users find web sites.
That's why a web site with a good search engine listing may see a dramatic increase in traffic. Use a commercial source to help you get listed in all the directories that apply to you. Put your address on everything. Again, a basic principle. Your URL must become a part of your everyday conversation.