Students attend all classes and complete all projects consistently and exceptionally. Students can integrate most of the basic theoretical concepts, ethical implications and multicultural issues. Students can identify some basic theoretical concepts, ethical implications and multicultural issues. Students attend most classes and complete all projects consistently and adequately. Students can identify very few of the basic theoretical concepts, ethical implications and multicultural issues.
Students attend most classes and complete all projects but poorly.
Students are unable to define or describe or communicate effectively some basic understanding in international marketing. Students can identify very few of the basic theoretical concepts, ethical implications and multicultural issues. Explain and provide examples. Identify all the elements of culture. Identify and discuss the sources of cultural knowledge.