Every product and service needs to be assessed individually. Forecasting and Budget Working on the annual marketing plan requires time and it should start shortly after the previous year's plan is completed. There should never be a rushed marketing plan if everyone is on the same page to its development timetable. Strategy Development Developing results-oriented strategies , selecting the methods to execute , and timely implementation are paramount. Even if a company does not have a formalized written marketing plan, it should have a formalized approach to strategy development and recording successes and failures for future purposes.
Strategies are what make a company proactive .