I think in today's society both men and women alike are spending absurd amounts of money on things they could honestly live without. For men it seems to be the newest car, the most high tech equipment, and the more powerful tools. If a buddy gets something then they have to run right out and buy it too. I think is that they don't want to be left behind.
Women are much the same way.
Fashion and appearance are very important to women in today's society. When new fashions emerge onto the scene they run right out to buy them. Women are also concerned about the appearance of their homes. They try to keep up with the trendiest looks, sometimes at whatever price. As society advances into the next millenium americans are afraid to get stuck.