Perception is so powerful it has been known to change objective facts. Honest bystanders offer facts, but the cop reporting the incident is overwhelmed with conflicting data. So it is with the equity market. Perception is management's secret weapon. Management is what converts projections into reality.
Value creation is management's job.
Fortunately, the private equity market is prepared to pay up for value creators. Investors who understand your business are in the best position to appreciate the risks you have managed which supports their confidence in your financial projections and results in the highest valuation. It is a misuse of your company's unique currency and your management talent to seek growth capital any place else. No one said times are easy, but then for growing companies, times never are. Interestingly enough, today it is easier to get attention for your growth plans than to finance your status quo.