In developing an e-venture, ideas are less important than the execution. Several companies have stumbled, according to Pathak, because they acted more like bricks and mortar companies instead of adapting to the Internet environment. It requires the right culture, an entrepreneurial culture. Resources must be optimized. There needs to be broad yet specific strategic principles that establish commitments and tolerate risks.
Visionary leadership is needed for success in the long-term.
Since employees are increasingly seeking fulfillment from their careers, the company's mission needs to be compelling. To balance increasingly rapid employee turnover and ever-younger management, companies need to raise standards for training and development.