The focus is on the development of a comprehensive campaign plan which will be presented both in written plansbook and in oral business presentation formats. This is the second half of the two semester AAF Competition effort. A team will be selected from the fall Advertising Campaigns class to compete in the American Advertising Federation's National Student Advertising Competition. 451 Persuasive Communication. A study of the persuasive process.
Students study basic theories of persuasion and public speaking.
Practical applications are made by presenting persuasive speeches and critical projects. 465 Advanced Television Production. 3 hours . Producing and directing television programs, utilizing both single camera and multi-camera techniques. 493 Senior Seminar.