Emphasis on the decisions necessary for successful retail operations. 475 International Marketing 3 Analysis of the concepts and practices relating to the marketing of products and services internationally. Focus on the uncontrollable environmental forces facing an international marketer, issues relating to the standardization of marketing strategies across countries and the unique problems of specific international markets. The application of management decision processes and strategies to the integration of the firm's total marketing mix. Multifaceted problems are studied in large, medium and small firms.
Students analyze cases and other real marketing problems.
Twelve credit hours of marketing courses.