Use Technology - This younger market segment grew up with more technology than the older population segments and they use it more often. Using technology to expand a business will be received well by these consumers. For example, having your products or services offered on-line is useful for many Generation X ers. In fact, according to the Yankelovich firm, Generation X shoppers are four times more likely than other consumers to shop by computer. It is also useful to expect and anticipate the changing needs and demands of these shoppers.
Technology can be helpful in examining trends and predicting sales patterns.
These are just a few ideas to help retailers attract the Generation X market. This market segment should be targeted by retailers not only because they are a significant market segment now, but also because they will be for many years to come.