It is designed to prepare students for careers in business, to utilise rapidly changing information technologies and to exploit the burgeoning field of electronic commerce to enhance and reorganise business for greater competitiveness. The marketing module is designed to prepare students for careers in advertising, brand management and marketing management in multinational and Hong Kong companies. The programme is unique within Hong Kong because it offers professional internships for each student. In addition, all graduating students participate in special training programmes on communication, professional image development and social etiquette. This gives students a head start in becoming future leading marketers.
Students can also choose the management science module.
They are recognised by HKSA as accountancy degree graduates and as having fulfilled the stipulated pre-entry educational requirement. The programme collaborates with the Faculty of Law and is designed for students who are interested in the dynamic world of investment banking and corporate finance as well as the legal and accounting professions. An additional optional fourth year of study enables students to obtain the LLB as well, which is the basic requirement needed to enter the legal profession. This new programme was introduced in 2000- 2001. It trains specialists in information technology and managers of tomorrow by blending two strategic disciplines into a single programme.