The city spreads out along U.S. Hwy. 2, embracing the shore of the sparkling blue lake. Ashland is a four-season city.
Winter is filled with fun snow-filled activities.
Lake Superior becomes home to many dedicated ice fisherman. Come enjoy cross country and downhill skiing, snowmobiling, snowshoeing and ice skating. As the commercial hub of the Chequamegon Bay region, Ashland is proud to provide visitors with a wonderful variety of shops and restaurants to please anyone. Historic downtown Ashland is characterized by the unique brownstone buildings. As you browse our many gifts, clothing and specialty shops, take the time to view the distinct architectural styles of the downtown buildings.