Having my staff learn how I approach customers and see that the reception is positive puts them more at ease with offering the program. Oil Change sale. Even offering this premium, my profits are dramatically higher than they were before. Marketing Tchida says women are more receptive to the program than men are, and the most receptive age group are those between 30 and 50 years old. I'd say 80 percent of the people who buy the program from me are women.
Women are more willing to listen, seem more interested in environmental issues and in saving money.
Men generally think they know more about oil, and many are not willing to listen to what I have to tell them. In fact, I want to hire a female sales professional to handle my store because I think she will have more success selling to men than a man would. As far as age goes, the 30 to 50 year olds are most receptive. The younger customers are mostly college students, and they have to consult their parents before they will buy into the program. People older than 50 tend to be set in their ways and aren't as interested.