Using a radio telescope, they analyzed trillions of signals from outer space and of those trillions, only 37 signals were identified as potential signs of intelligent life in the universe. We felt that that was a fitting name because our goal is to provide our clients with intelligent interface design and as we all know, there are precious few signs of intelligent life out on the web today. If a prospective client enjoys our site we can be fairly certain that we share the same goals and vision, namely to provide their customers with a site that is useful and provides real value by simplifying their lives in some way. By the time they contact us, they are already believers.
Simplicity beats complexity.
Indeed, it's the only thing that ever has. In most agencies, account executives outnumber the copywriters two to one. Because we are small and specialize in smart interface design we don't have to spend a lot of time in meetings coordinating amongst ourselves, we can simply let everyone do what they love doing, and that tends to keep people excited. This has been great for us because we like to work with clients who've been burned before. It's people who've been through the ringer that really understand our value as a small group of specialists who can help them understand and address the needs of their customers quickly and efficiently.