I am in charge of several of these stores in Tokyo. I work with sales people in these stores and ask them to sell certain products or organize fairs. Wine is still relatively new to the Japanese market, so I am often asked to join negotiations with the restaurants. I usually list up alcoholic beverages recommended for a new opening, and also try to catch any new movements in the market. It is very important for us to know when a new restaurant will open or make changes in the menu.
Wine is so popular now that people are willing to listen if the subject is wine.
It might be different if I were working with beer or other western liquors. The Japan Sommeliers Association sponsors exams every year for wine specialists. There are three kinds of exams depending on the occupation of the applicant. We are tested for our knowledge of wine and wine-tasting. These applicants are relaxed about passing the exam, so long as they pass before leaving Suntory.