This department is involved with planning, introducing, and managing one or more products throughout the product's existence. Individual jobs include product planners, product marketing specialists, product planning managers, and product marketing engineers. Typically this takes place at the corporate level, where strategic planners and upper-level management assess marketplace trends and business goals. Market researchers may work for the marketing research department of a company, a marketing research firm or as an independent consultant. Advertising may be conducted through brochures, direct mail, trade journals, professional publications, magazines, and the internet.
Sales promotion can take place at trade shows and exhibits.
Marketing communicators are required to interview staff members and customers in order to promote a product. In most marketing positions, individuals must work their way up in the organization by starting in an entry-level capacity as a marketing assistant. Marketing staff typically have regular work hours, although depending on the industry, it is not unusual to work late on reports and meet with other team members. Marketing staff can be called on to travel as part of their job. Companies often are seeking applicants for marketing positions who have a combination of interpersonal and analytical skills.