And reputation is one of the most important assets in the corporate world. An interruption can also cause a company to go out of business. The objectives of this corporate re-engineering are greater efficiency, more productivity, larger market share, higher profits. But another result of these changes is that there is less room for error and little time to make up for mistakes. It is a truism that the pace of business today is frenetic.
Shelf lives are shorter.
Competition is tougher. With production, distribution and marketing goals to meet and deadlines to keep, it is small wonder few companies even consider new risks of business interruption, let alone analyze the potential. But they must. A semiconductor fab, computer manufacturer or software developer cannot afford to be out of the market for a prolonged period of time. The potential sources of new risk in today's high-tech business environment are numerous.