Right now, our company is PC-centric, but that is changing. These cards will likely become standard hardware in PCs sold by the major computer makers in a few years, allowing consumers to get digital TV straight through their computer. It wants to offer music, videogames, and virtually any other kind of content that can be purchased using a special e-commerce chip installed in the PC by Wave Systems, its parent company. This chip tracks viewers' program picks and records their purchases. In the meantime, many of those stations have spent a whole lot of money to convert to digital, so they're very interested in working with us to provide datacasting services as a way to earn something on their investment.
Technology is a distant second to the content.
Just like broadcast TV, iBlast's digital signal will travel to everyone at once and would be wrapped inside the HDTV signal. While that transmission would go directly into your TV, the datacasting signal would also enter your computer or MP3 player. This could prove to be a powerful way of speeding up the download time for large files, improving video quality and the connection itself. It also may allow viewers to replay news and sports broadcasts from different camera angles. Most pioneers in this burgeoning industry agree that digital broadcasting will play an important role in the total interactive package.