The term Business Geographics implies a combination of geomatics technology and geographical analysis, using geo-demographic and other geographically related business data for adding value to business enterprises. Business Geographics is a new and rapidly growing area of geomatics technology.
Students learn fundamental computer, managerial, analytical and business-related skills.
Case studies may include applications in such domains as retail, transportation and distribution, tourism and recreation, health care, real estate, banking, insurance, utilities or communication. Employment Opportunities Graduates may be employed in a wide variety of private businesses and government institutions in such areas as retailing, sales, property management, real estate, health care, tourism and recreation, etc. This course introduces the basic concepts of Geographic Information Systems and Business Geographics. GIS software packages are used for presenting and solving business-related problems using Business Geographics data, such as boundary files, centroid files, street network files, census data, segmentation systems, location and marketing databases. The spatial aspect is usually missing in most business-related courses offered at universities or colleges.