Bach soon came onboard and is now MsMoney's domain expert. It's The Demographics, Stupid Bach sees the concept of a financial Web site geared for women as a no-brainer. As the traditional idea of men as family breadwinners shifted, women gained significant access to an arena that once excluded them. Industry research shows that women are mapping out their financial futures in a more direct fashion and, once they are educated in investing, they outperform men. A successful investor takes commitment through the bad times.
Women are naturally better at commitment.
And for single men, that figure was more pronounced, at a whopping 67 percent. The extent of the gender gap surprised Odean enough that he stopped trading. Along with the burgeoning interest of women in business and financial matters, their differing needs are becoming increasingly apparent. In the larger investing picture, women do not outperform men. The majority of women know less than men about financial planning, and their demographic realities set them at an even greater disadvantage.