One result of this evolution is the presence of several online lawyer directories. To combat the rising tide of online noise and attorney skepticism, legal directories spend hundreds of thousands of dollars per year to ensure continuing success. The directories have generated a number of clients for listed firms. The claim was against a major airline, and a settlement developed within the week. Bringing in Clients Attorneys who set up e-mail accounts and websites, and then merely submit the information to search engines cannot expect much to happen.
Search engines receive thousands of similar requests.
Many of those listings are garbage, thereby frustrating the searcher and the attorney who wants to be found. Lawyer directories resolve this problem by filtering search requests to the proper practice area and proper jurisdiction, so the lawyers listed in the directories receive the responses they desire at a reasonable price. Each time a person views a directory banner ad on a search engine page, the directory owner placing this ad pays approximately five cents even if the viewer does not click on the banner to go to the directory. The fees paid by attorneys for the directory listings in turn pay for those banner advertisements. You are much better off submitting only to the top 20 search engines, since these are the sites likely to do you the most good.