It explains why stepping out of the bricks and mortar world of the Industrial Age into the digital world of the Information Age is equivalent to Alice going Through The Looking Glass. All the rules change and nothing is the same. It is a world where the Industrial Age concepts of managed teams are no longer efficient. It is a world controlled by feedback rather than organization. It is a world run by communicators rather than technologists.
Strategy is more important than planning.
Solutions are grown, not designed. It is a fast changing, unpredictable world, more suited to the skills of the entrepreneur than the managerial techniques that dominated the commercial world of the twentieth century. Pragmatic rather than technical, this book is about thinking before doing - when all the rules of the bricks and mortar business world don't apply. Dealing with a complex and volatile environment like the Internet throws planning and management systems into total disarray. The procedures and methods of traditional business can't cope.