These advantages also bring risks that other people and businesses will steal your successful idea in their own country. Unless you're careful, they could stop you from harnessing real global market opportunities. You can minimize risks in a number of ways. One of these is through trademark registration in your most important potential markets. This column tells you how you can do this in the United Kingdom.
Trademarks are geographic.
They only apply in countries where they are used or registered. In the UK, businesses are called, commonly known or marketed by trademark. In the United States, and perhaps in other countries, trademarks relate to goods. Many people confuse trademarks with registered trademarks. The main difference in the UK is that anyone in business can have a trademark.