All right, I over-stated the case. After all, every new column should start with a dramatic splash. The purpose of this column is to show how businesses can exploit the power of technology. This is not the place for technical details or big product reviews. These are the rules of life that every business should review when making technology-related decisions.
Technology is just a tool.
Suppose a woodworking hobbyist learns about a new type of hammer. In his excitement, he thinks of six projects to build with this new tool. He then buys the hammer and discovers it works well for some of his ideas, but not others. By comparison, a professional carpenter is first contracted for a certain project, and then he searches for the most efficient tools to complete his work. He only buys the new type of hammer if he needs it.