For SunTrust, No. 3 in Florida's banking market, the campaign is its first major brand-building effort in years. . . . In the swirl of call-center closings, you lose some and you win some. As WorldCom and SBC shutter local call centers, here's some good news. Telespectrum Worldwide is closing an upstate New York, 300-employee call center in Cheektowaga. And the company, whose centers are handling calls for Verizon, says all calls once handled in Cheektowaga will go to centers in Norfolk, Va., Birmingham, Ala., and good ol' Tampa. . . .
Some companies never die, just move away and try new identities.
Now it says it is interested in purchasing troubled, Dallas-based Legend Airlines. St. Petersburg Times.