Strategies Strategies are clear, concise statements about exactly how the company will achieve its objectives and goals. In their simplest form, they are a list of steps that need to be taken, a road map that provides corporate and functional direction for the future. Tactics Tactics tend to be relatively short term activities while strategies take on a longer view. Tactics are the detailed steps that must be taken to achieve each strategy. They delineate what will be done, who will do it, when it will be started and when it will be finished, and, when appropriate, how much it will cost .
Tactics tend to describefunctional area activities.
He has had over thirty five years of successful consulting and hands-on managerial experience in the creation and management of new product development projects for many corporations. Dr. Himmelfarb's clients have developed and introduced a wide array of successful new products. Schlitz Brewing Co., where he was responsible for non-beer new product and business development. Dr. Himmelfarb has an impressive track record of business and strategic planning and new product development, with major contributions to revenue generation and profitability. He is well acquainted with all aspects of new product development, finance, market research, quality assurance, ISO 9000 documentation, evaluations of potential projects, and the financing and management of new business and product ventures.