Marketswitch Japan KK, a joint venture with Trans Cosmos, Inc., provides marketing optimization software products to the Japanese market. OptiFI, a joint venture between Marketswitch and Fair, Isaac and Company Inc., is a revolutionary loan scoring venture that identifies an individual borrower's likelihood to pre-pay their loans, unlocking additional loan profitability. In addition, Marketswitch is currently working with Manugistics Group, Inc. to jointly develop, market and sell a demand-side promotion optimization solution designed to help companies realize the maximum return from promotional campaigns. The TRUE Suite allows marketers to define a goal, such as profit, and enter all constraints, such as minimum sales per product or limited budget. It then determines which combination will maximize the campaign's return under the defined constraints.
Users can also perform interactive expectations analysis prior to campaign launch.
This all results in significantly reduced campaign preparation times and immediate lifts in campaign results. TRUE for Web Advertising TM delivers the benefits of real-time True Optimization to web advertisers and web publishers. The software builds an optimization strategy based on actual ad campaign results, campaign economics and goals, and customer behavior. In addition, marketers can make adjustments at will to continually maximize profitability. TRUE for eCommerce TM integrates with your eCommerce server software and works, in real-time, to maximize the overall profitability of your eCommerce web site.