Rapid deployment became a core value. Today the company still guarantees it can have a sales force on the street in 45 days after a buyer signs an outsourcing contract. In 1999 Stockard changed the corporate name to Salience. The outsourcing supplier focuses primarily on the acquisition of new customers. Salience encourages its clients to handle the customer retention side of the sales equation.
Salience is a Latin derivative meaning in front of the battle lines.
It describes our strategic value to our clients. A secondary definition includes prominent or outstanding. The founders felt all the linguistic shadings made this a great word to describe the company's new focus on the Internet. In the early days, Stockard says outsourcing the sales function was a difficult sell. They liked their kingdoms.