In some districts that may be too high or too low, but it s a good place to start as you determine your yard sign strategy. But just determining your target goal for yard signs isn t enough, you also have to determine your ratio of large signs to small signs. Small signs should be reserved for neighborhoods. A standard rule of thumb would be to place large signs on streets where the speed is 30 MPH or faster and small signs in neighborhoods with speeds of 30 MPH or slower. To make a big impact on voters and donors in a small amount of time, a campaign should overwhelm the district with yard signs all at once.
Some campaigns dribble their signs up slowly over a period of weeks.
This may be sufficient, but it lacks the real punch that yard signs can bring to a campaign. To make a real impression, a candidate should be first and biggest with yard signs. That means choosing a weekend and raising the yard signs all at once. Candidates should use yard signs as an opportunity to show voters that their campaign has viability. While incumbents frequently have advantages in money and name identification, there is no reason that a challenger can t have the most yard signs - it s simply a matter of determination and aggressive yard sign recruiting.