In this situation of the collapse of the advertising market, which was the main source of financing, the return of channels to the bosom of the state means that the government takes upon itself the full cost burden of supporting the channels. But at a certain point during their depreciation, their ownership will simply change hands. The same goes for print media. It appears that some projects will be frozen until the situation stabilizes. I'm not inclined to needlessly dramatize the situation.
Talk now is primarily about new priorities for the advertising market.
Large advertising agencies, without doubt, will survive with certain losses. As far as mid-size and small agencies, two thirds of them will either merge into larger formations, or completely disappear from the advertising field.