Indeed, some retailers come up with an inflated regular price a price nearly no one will ever actually pay then use it to generate a high-digit discount that turns out to be no great deal. Hotels use this trick all the time. Regular prices are anything the seller wants them to be, so any discount figured on them is suspect too. Another way to offer a discount is to sell things at the wholesale price, or at cost. Not so fast.
Wholesalers generally don t offer an item at a single, firm price.
The bigger the batch, the lower the price per unit. Forget about discount percentages and MSRPs and wholesale prices. Just compare actual prices between different sellers. Shop for the lowest actual price. This one irritates me.