This merger makes Star Choice part of one of the largest satellite-based communications companies in North America. It allows both companies to compete on a larger scale, and provides Star Choice greater opportunities for programming, financing and building our brand equity. Our name will not change. The Star Choice name is very well known in the Canadian DTH market and we will continue to build our brand using the Star Choice name. We have tremendous momentum in our business today.
Sales are strong.
We will be even stronger tomorrow, thanks to the efforts of all our retailers. We have developed some questions and answers to explain this merger to you more clearly. As more information becomes available, we will be sending you updates. This is a highly advantageous partnership for Star Choice and we are thrilled by the opportunities that it presents. Star Choice's management team has been in discussions with Cancom's management team for several weeks to determine how we can work together to best serve our collective consumer and business customers.