Take the time needed to choose your words carefully. Sell the searcher on clicking your link. Search engines keep track of how often people click through to your site and this is used in determining rankings, too. As more people click through to your site, the search engine learns that your site is a good site. It shows up higher on subsequent searches.
Success builds on success.
And speaking of that, your Internet presence provider should give you access to logs that show, among other things, which search engines are sending the most traffic to your site and what search terms users plugged in to find your site. This is valuable information that you can use to fine-tune your search engine submissions. All rights reserved, worldwide.