Or respond thoughtfully to human needs through design, and prosper. Concessions are used mostly by departing and connecting passengers. And where in the airport they will do well varies among airports, depending on a specific airport's layout and on its users, the passengers and visitors. Determining what kind of concession is best for each location, and what size it should be, are keys to its success. How people at airports use concessions is strongly influenced by their time, individual human natures, and the way they feel at the moment.
Some people are worried, some are relaxed.
Some visit, walk around, work quietly or play while they wait. Some don't have enough time to do any of these things, but must buy something anyway. Many passengers are anxious about the security checkpoint. Others wish to say good-bye before they pass security, using concessions first, then go on alone to their gate. These people find comfort by hurrying to their departure gate, seeing for themselves the status of their flight, then returning to concession areas to spend their time.