In regards to the NeoPlanet browser in particular, we see it as a unique opportunity for our film brands to actually live on Internet users desktops. Particularly in the Internet space, we could take months to evaluate everybody who is skilled in a certain area and for as long as you take you are not moving forward. It s better to jump in and get right to it. More Desktop Treats Browsers aren t the only type of desktop branding currently being marketed these days. The campaign consists of eight weekly episodes of an animated parody series, Chateau Hollywood , which is based on the supposed personal lives of celebrities.
Users sign up to receive the episodes, which are downloaded into their email on a weekly basis.
The episodes can be dragged to the desktop and played at will. Tim Glass , CEO of iWare reports that version 2.0 of the company s navigation taskbar is due to come out of beta on July 1. The latest release will allow companies to deliver video to users, for example, to introduce movie trailers. A pop-up window will inform the user that a movie trailer is available for view. With a single click, the movie will be displayed.