We simply use the information to assess the effectiveness of our site. In a few locations within our site, visitors may be asked to fill out a registration or otherwise volunteer personal information. Typically, the requested information may include an e-mail address, a business address, an indication of preferences, and the like. Also, we use the data for very limited purposes, for example, to apprise the registrant of new product offerings or to tailor a set of browsing preferences for subsequent visits to our site. The company does not use the information to call upon the visitor, unless the visitor expressly asks to be contacted in the future.
Some websites drop a small text file called a cookie into each visitor's harddrive.
Cookies serve as passive markers by which we can more readily recognize visitors on their next visit to our site. For example, a cookie may indicate the preferences selected by a visitor on the last visit and facilitate more efficient browsing on subsequent visits. Rockwell Scientific may, if appropriate, share information gathered through its websites with authorized third parties, such as distributors, who are contractually bound to safeguard it.