Good or bad we want to hear it, your feedback is important and appreciated. Authored by California artist Marques Vickers, the e-book addresses relevant topics including website design, generating website traffic, cultivating media exposure, paying for clicks , merchant affiliate programs, self publishing artwork, virtual and portfolio galleries and art auction sites. The 58 page publication is oriented towards the independent visual artist and small art galleries representing a diversity of mediums. As selling on the Internet becomes a more accepted distribution outlet for artwork, notes author Marques Vickers, a new sense of empowerment is evolving for visual artists in their relationships with galleries, clients and the traditional institutional elements of the art world. The whole process of Internet exposure and direct sales for visual artists is an infant industry that has lagged behind other retail segments, observes Vickers.
Substantial opportunities exist for Internet savvy artists and galleries.
However, for most segments of the artistic community, the process of establishing an initial presence in cyberspace is confounding as there exist few proven guidelines for navigation. The Internet will permanently and ultimately alter the channels in which visual art is distributed and sold, but the restructuring process will be transitional and not immediate. Unrealistic expectations and an impatience for financially profitable business models will doom many of the initial art oriented e-commerce commercial sites, but opportunity has never been more prolific for entrepreneurial artists. The annual fair is the largest showcase of contemporary international artwork in Spain featuring some of Europe s most renowned galleries and art organizations. Notify me by email of all message replies.