Use your answers in all your marketing communications. Remember this fact. People buy because they have a problem, rarely do they buy just for the sake of buying or because you've been in business over twenty years. Study the true benefits of using and owning your products or services. Your prospects are only interested in the benefits they will receive by owning your products or services.
Smart marketing starts with qualifying leads.
All too often, marketing communications try to satisfy all the people all of the time and as a result end up alienating most prospects most of the time. Describe to them a specific situation where your product could directly make their life easier. Your marketing communications should speak directly to me, your prospect. It Is Left Unsolved. Selling on fear is a powerful, yet widely misunderstood, marketing tool that is the most effective and most important element to any marketing communication you will ever write.