Marketing director Jim Fung hands over the bottle a little reluctantly. It's a classic story of American entrepreneurship. Silicon Valley, which has given America a wealth of new and wonderful products, spawns a new industry to relieve the pain and injury caused by our continued use of all of those new and wonderful products. Ingredients include the familiar Eastern plant products ginkgo and ginseng as well as the less familiar gochee berry, bilberry and danshen root. He says he has no background in medicine himself, relying instead upon panels of experts in the field.
Western medicine looks to a quick solution, a chemical solution rather than a natural one.
You have a headache that could be caused by stress. So you take a Tylenol, which stops the pain for a while, but doesn't deal with the stress. He says that Chinese medicine, by contrast, looks at long-term prevention. Its real target is almost certainly carpal tunnel syndrome, the painful and debilitating wrist nerve-damage injury that affects thousands of computer users, but the spokesman for Amino can't say that. We can't even mention the disease's name.