The wilderness areas have more than 1000 kilometres of walking tracks and roads, as well as impenetrable tracts. There are opportunities to raft the rapids of Australia last great wild river system, the Franklin in the central west, or fish some of the world's best fly-fishing waters amidst thousands of highland lakes and crystal clear streams. Local food and beverage products use wilderness imagery to gain a competitive marketing edge. The island is seen on the world stage as clean and unspoilt by either over-development or pollution. The multiplier effect has provided business to the printing, packaging and retail sectors.
Tourism is another growth industry exploiting Tasmania's pristine environment.
Businesses offering forest walks, cave tours, rafting, and fly fishing are flourishing. Agriculture, Mining, Forestry, Manufacturing and Tourism have traditionally been the major industries. The production of fine foods, wines and beverages is fast becoming a major new industry, as is the art, craft and cottage industry sector. About 40 per cent of the State is covered by forest and most of the timber cut is native hardwood, but plantations of exotic softwoods are being established. Agriculture is an important part of Tasmania's economy, and agricultural establishments occupy about 29 per cent of Tasmania's total land area.