They're at special, automaker-sponsored programs where potential buyers are entertained as well as informed. The new 2002 Explorer was just one of the vehicles available to drive off-road at Ford's No Boundaries Experience. Plus there are usually free refreshments, lots of fun and informative vehicle displays, and well-informed company representatives who, notably, aren't salespeople from a dealership.
Some events even have extra-curricular activities, such as rock climbing and kayaking.
And, of course, they all have catchy names such as General Motors' Truck Show in Motion , Ford's No Boundaries Experience , BMW's Ultimate Driving Experience , and DaimlerChrysler's Jeep 101 . And to prove they really did it, participants took home a videotape of themselves in the camera-equipped ML as it went through its paces. In addition, competitor models will be available to make direct comparisons. For consumers, it can be an enjoyable way to spend a morning or afternoon. It also can be informative, serving to establish a new image for a vehicle or brand.