Selling is not about seducing or coercing the client into buying something for which they have no use or desire. Successful salespeople use a lot of tricks and gimmicks. Tricks and gimmicks are the tools of the old style salesperson. Today' s buyers are too sophisticated to put up with these tactics. Tricks and gimmicks may still be used by some salespeople in some industries but these techniques are not the skills used by today's sales professional.
Successful salespeople are aggressive.
The best salespeople are not aggressive, by the usual definition of that word. They are self motivated, enthusiastic and personable. The irritating pushiness that the public tolerates as part of buying is the trademark of the un trained, unprofessional salesperson. Top sales people in any field are sincere, knowledgeable, considerate, helpful and empathetic. Great salespeople are born, not made.