Technology is no longer an afterthought in forming business strategy, but the actual cause and driver. The ability to streamline the structure, influence, and control of the flow of information is dramatically more powerful and cost-effective than moving and manufacturing physical products. Inability to overthrow the dominant, outdated business design often leads to business failure. Use technology to innovate, entertain, and enhance the entire experience surrounding the product, from selection and ordering to receiving and service.
Strong leadership is imperative.