It's marketing, too. The network itself becomes a recognizable brand, complete with logo. From a marketing perspective, it shows an international outlook and capabilities. There are maybe 200 organizations of law firms that call themselves networks, but only a half a dozen to a dozen act as networks and actually have meetings, a staff and organized exchanges of information. The member fees vary widely, she said.
Some groups operate on a shoestring - the fees are a few hundred dollars a year.
In addition to annual dues, some networks charge joining fees almost like a capital investment. With a slight twist, MacIntyre Strater International invites members from law, accounting and tax consulting. Executive Director Charles Hornor explained the network's unique balance between law firms and accounting firms. This is a marketing edge for us. And they are significant referrals.