The name Edsel might have been suitable for a cleaning product, it was a terrible name for a car. Today, we are much more aware of this phenomena. It was not a fluke that a highly successful commercial, advertising a new kind of hamburger, compared anyone unwilling to try this product to a nerd named Herb. People in the advertising business know very well the impression the name Herb makes. Of course not.
Writers tend to be very good at naming their characters.
Heroes are named John, Alex, Bill, Steve, Wayne. Names that call up images of tough guys. There is something mysterious and subtle about names. Look at the names of things. No, your gut feeling that the name pretzel is exquisitely suitable to the pastry has nothing to do with the fact that you have known a pretzel to be a pretzel since childhood.