Below are 10 effective steps that I have successfully used to help my clients boost click-throughs on their banner campaigns. A short and punchy banner headline makes a difference. Always load your headline with benefit statements - offer solutions to the challenges that your customers face. Work on a winning combination of text and graphics in your banner ad.
Surfers are more likely to notice banners that are animated.
Many of us are not graphic artists. We can create simple banners but it is hard to match the work of a professional graphic artist. You should engage a professional banner ad designer to create your banners. The standard sizes for banner ads are 400x40 pixels or 468x60 pixels. I recommend that you design a 468x60 banner.