Governing boards, academic administration, and faculty governance bodies need to be clear about the mix of expectations on the faculty for teaching, scholarship and service , and must provide support and rewards accordingly, including compensation and promotions . It is appropriate that all faculty be expected to remain current in their scholarship and teach effectively and participate in service to their institution and community. Faculty who are hired in substantial measure to produce new knowledge or significant creative works must be given appropriate time and support to achieve this end and then need to be held accountable for the level of their success, as measured primarily by recognition from their peers. Teaching is also diverse, encompassing traditional pedagogy, distance and technology-based learning and instruction, the direction of dissertations and other forms of individualized instruction, the guidance of collaborative learning, and all forms of student advising. Faculty hired primarily to teach are expected to devote less of their time making original contributions to their fields and, therefore, need to be judged accordingly for rewards, recognition, and continued employment.
Service also takes many forms.
Service to the profession includes participating in scholarly conferences and societies and in peer reviews of manuscripts and proposals. Service to the community includes participating on school boards and other community action groups, providing pro bono expertise, and other forms of community volunteer work. This principle is complicated by the inescapable fact that rewards and recognition in academia are skewed toward research and other forms of scholarship. Recognition by peers, professional opportunity and mobility, chances for tenure and promotion, the rewards of salary and other perquisites, and greater freedom in use of time are usually given for success in scholarship rather than teaching. Faculty accomplishments in teaching, scholarship and service need to be evaluated at regular intervals .