Make sure the sponsor has a long-term commitment to the event and is not just in it for the public relations aspect. Think of your potential sponsor and its business ethics and standards for excellence, as well as its reputation in the community. After all, its name will now be attached to yours. Past contributors may be an asset, however, don't hesitate to contact a vendor or supplier at your agency. Additionally, a new relationship could develop with a little networking.
Sponsorship is an involved process and takes commitment.
Many sponsorships actually develop over several years of relationship building. Making the right decision on the event corporate sponsor is crucial to the success of the golf fundraiser. Not only will the company assist in reaching your mission, but the corporate sponsor also assists in a very important part of sponsorship networking. In conceptualizing a golf outing event, research also means heading to the tees and greens at other fundraising events. Watch, listen and learn at these visits.