The viewer should be able to navigate to a desired location within two or three clicks. Links to products and services, people, feedback and the site's main sections should be readily available. Browser Compatibility - Microsoft editors, such as FrontPage, have some issues with Netscape and other browsers. A site that looks good in Explorer may have problems in Netscape and vice versa. Look at the finalist sites on different browsers, different browser versions and old and new computers.
Surveyed viewers comment that slow-loading sites are one of their top frustrations.
A site should be attractive, but still load quickly. If your market is corporate, loading time is important, but not as critical. Well-designed feedback forms, for example, assist the user in formulating meaningful information. Price - Shop around. To save money, have your content prepared ahead of time.