The Aiken site is more than worthy of this award for a variety of reasons. The first thing one notices upon loading the main page, however, is the simple attractiveness of the site. The colors don't clash to make reading difficult. Navigation is obviously conducted by the bar on the left-hand side of the page. The name of the site is prominently displayed.
Text is mostly black on a white background.
All of these add up to a very positive first impression, and first impressions are often what make someone dive further into your site or click the back button to float elsewhere on the 'net, and away. Another major point in the AHS site's favor is that navigation bar. It really does make getting around the site a breeze. Rather than obscure navigational groupings in a too-small bar, which is sometimes a problem with sites who use this approach, each entry is clearly labeled to explain the information to which it will take the viewer. Not only is getting there easy, but the information presented is updated .