Thanks to the Friends of the Port Townsend Library for providing drinks and snacks for the lunch. Marketing report Mike Eisenberg reviewed meeting held at UW on September 14, 2000. Anne Marie presented a preliminary draft of a Marketing Initiative. This will go back to marketing group from earlier meeting for feedback. The challenge is to promote libraries generally and to also give prominence to local institutions.
Some LSTA initiatives are already in the process of planning and mounting campaigns.
It will also be important to teach librarians how to sell their services and programs to their users, their boards, their local governments. WLA has appointed a person, Mary Kelley, to attend Marketing Group. Michael Scroggins raised the question of asking Qwest to distribute a flyer with bills announcing the money that will go into connecting public libraries to the K-20 network. Issue of scalability - a general marketing campaign will need to work for many different groups, audiences. Images, colors can be used, re-used for various initiatives and audiences.