It can all be found on the Basic Marketing Web site. Instructors can visit for current marketing news, recent Business Week articles, or download one of the many software supplements. Students can take part in on-line quizzes and exercises, or simply visit to catch up on what's going on in the business world. Speaking of the business world, they can even visit the site's career center for invaluable tips on job searching. For students Current events.
Students can learn about the marketing world cyber-style.
Business Week articles will be available on-line, as will a host of links that take students to other business Web sites. These exercises show students the growing role the Internet is having on the marketing world. This is a great way for students to gauge how well they're grasping chapter material. Career Center Students can take a look at one of the many marketing career profiles, get help with their resume, or follow one of the many links to Internet job banks. Links Web site addresses of companies mentioned in the textbook are listed.