Students will produce a library marketing plan. Begins with techniques to encourage creativity to come up with innovative business ideas. Turns ideas into business scenarios for information technology start-up companies. Scenarios then operationalized in a business plan which would be of sufficient strength and merit to submit to venture capitalists. Marketing, finance and personnel addressed as they pertain to start-up ventures on the Internet.
Students make a formal presentation of business cases.
Overview of network security concepts. Takes account of the perspectives of various stakeholders as well as technology characteristic, market information, and the policy environment. Phase one is web development. Phase two is marketing and management and is an analysis of users. Students learn effective Cyber-Marketing techniques.