We make it enjoyable for growers at all levels of interest. We run successful membership campaigns, attracting people at horticultural and non-horticultural events. We successfully remove the 'muck and magic' from publications to make them less daunting for the non-technically minded. However, a new technical publication finds favour with those who want to take their understanding to a deeper level. Many experienced growers become engaged in teaching for novice growers.
Schools show an interest in the hobby and ask for help in running small projects.
We get good returns from pensioners groups because they have time on their hands and are keen to learn. New chrysanthemum raisers start producing quality cultivars in numbers reminiscent of the past. There is a thriving internet community discussing and sharing chrysanthemum information on a global scale. In twenty years from now interest in chrysanthemums is at an all time high and going from strength to strength. If there was an easy solution then we would have solved this problem long ago.