Study groups, under the instruction of a coordinator, examine practical problems and seek solutions throughout the sessions. The purposes of the course are to deepen practical and theoretical knowledge and to foster insights in problem-solving. JMA Marketing Master Course endows professional marketers with valid qualifications. This intensive course consists of 220 sessions during a nine month period. Marketers with both business and academic experiences prepare curriculums and instruct sessions.
Students master advanced marketing skills and knowledge.
As business environments change overnight, creative strategies are essential in today fs marketing. JMA organizes study groups to keep abreast of new challenges in marketing. These groups focus on such topics as relationships marketing, consumer research, marketing science and case study research. The JMA Marketing Research Committee conducts basic research and JMA members can access reports on this research. JMA also provides research information and proposals to marketers.