The official word came in the afternoon. Even though we have a daily electronic newsletter that goes to employees around the world, it couldn't help us beat the press in this situation because it is distributed in the morning. So we used our TargetVision system to announce the FDA approval to employees, literally in minutes of receiving notification. Installation of the TargetVision system at each site is simplified by the use of guidelines developed at the corporate level. Tips on how to operate the system and develop content for local programming are offered, and guidance on where TVs are to be placed is also given.
Technical support is provided at both the corporate and local level.
The answer to providing information to domestic employees seems easy. Each site has, or will have, a local editor who translates the corporate messages into the language for that specific site. Templates are used, so that each site can use the same graphics. The local editors then translate content from English to the appropriate language in a short time. Although VBB is not the only means, employees now see it as a cost-effective means of communicating.