There is a general trend in higher education toward the use of more active participatory and collaborative techniques in the classroom. This change in teaching methods requires faculty to think of learning as an active rather than a passive activity and that students construct their own knowledge. It will be my task to create an environment in which you can discover, actively create, and present your own knowledge. As the U.S. economy, and that of Ohio's especially, moves toward a service orientation it becomes apparent that the formal study of services marketing should form a key component to the marketing curriculum. This course is designed to introduce you to the marketing of services as a distinct type of marketing.
Services marketing poses special challenges due to the differences between goods and services.
The unique characteristics of services include simultaneous production and consumption, intangible features, heterogeneity of service delivery, and perishability. Since you are already familiar with many aspects of marketing, you will have the opportunity to apply old ideas in a new setting and learn new skills that can be applied in other business areas. To learn strategies, tools, and approaches for addressing the unique challenges of service businesses. To become a more sensitive consumer through understanding the complexities of service design, delivery, and communication. Portfolio of Active Learning Assignments To improve communication skills we will be developing a portfolio of service encounters.