They should be welcoming and stylistically distinct within the entire design of your building. Special attention to the part of the building surrounding the doorway can intensify the sense of entry. Vestibules are small enclosed, areas located at a doorway that serve many purposes. They offer a place where the bottoms of customer's shoes can be cleaned before they enter your store. They also help control heat or air-conditioning loss.
Stores located in windy areas can benefit from a vestibule as well.
Lighting your storefront is critical to that important first impression and reinforces the exterior design unity. The proper lighting will not only help in the identification of your store but will also add to the visual appeal and design harmony. Safety and security are added benefits to good exterior lighting. Landscaping can be enhanced too. Your entire retail presentation is greatly effected by the look of the exterior of your store.