They rejoice in tax evasion. They are willing to use any new popular interest to make a few bucks. Nothing is sacred. If the bottom line is big and black, the advertising strategies are a matter of indifference. If godliness is in, then let's sell godliness.
Sex always sells.
But godliness comes and goes. You have to catch the crest of the wave before its gone. These are good days for profits in godliness. The godliness market is hot for booksellers and music makers and dispensers of silver crosses and fish buckles and olive wood letter openers and bumper stickers and lucky water crosses with Jesus on the front and Lourdes miracle water inside guaranteed to make you win at Bingo or your money back up to 90 days. Christians do what's right for its own sake.