Television offers the greatest range of advertising qualities. It is set apart from competing media by its ability to offer sight, sound and motion to generate an emotional response. The power of television advertising can be used creatively by advertisers to differentiate themselves from the competition and develop a unique persona that implies credibility, quality and service. This can help to create a long last-ing and memorable brand and corporate image. Consumers' Perceptions Canadians enjoy television.
Some advertisers believe that TV commercial production costs prohibit their use of the medium.
While commercials can be expensive, smaller advertisers with limited budgets can also undertake successful productions. A big idea, wit, focus and clarity of message can make the advertiser a winner in consumers minds despite a very small production budget. The ability to show products in action can easily introduce new products to consumers. Retention People learn through their senses. By stimulating more senses, the message is more likely to be noticed and learned.