Under New Management. There were usually about two or three films I wanted to see, and the rest didn't interest me at all. If you look at this year's program, you'll notice that even if the movie is from the Third World, it's a hipper and more urban film. I really wanted a whole new direction in programming.
Some elements are the same.
Beyond that, there are radical changes. Even the documentaries are hipper. I think the documentaries at the festival have always been strong. Murray has also added a commercial hook - a special Lifetime Achievement Award to pull in a famous actor. The idea is to establish the city as a market, a place where heavy hitters will want to come.