Create a sizeable list of prospects, and try to make at least five new contacts every day. Determine whether you want to reach individuals or businesses that are like the ones you already have or branch out into new industries. Or simply go online and use your favorite search engine to find list brokers who can help you. Give it a personal touch. It's extremely important for CPAs to market person to person.
Some firms rely on mailings, brochures, newsletters and advertisements to attract new business.
These marketing tools are not enough. Don't be reluctant to call. There are times we all dread picking up the phone to market the firm. Also, many CPAs rely heavily on referrals for new business. But teleprospecting can even help build those referral sources.