The primary purpose of any web page is to be read. Another plus for such a background is that it gives the best contrast for color graphics, logos, and photos. Organize your page in logical sections from the public's view. No techie terms or professional jargon, please. Make your text clear, concise, and easy to read.
Time is a precious commodity for web folks.
Then edit and re-edit your pages. Check grammar, spelling, syntax, and names. Text is still said to contain 90 percent of all the information value. Explain your links. Tell viewers what they'll see before they click.