This is analogous to space ads in the Yellow Pages the larger the ad, the closer it is to the front of the category. Buying banner ads in search engines works, but it s expensive. It s not the right solution for most smaller companies. Think your way to better placement Most search engines compare several page elements when they produce search results. If someone is looking for a marketing site and uses the word marketing , the search engine will bring back pages that have one or more instances of the word marketing .
Visible text means text the search engine can see.
It s possible to place white text on a white background and make the text so small that humans can t see it. The description should be 25 to 50 words. The title tag appears on the browser s title bar, so it must be concise certainly no more than 100 characters. For many search engines, the words in the title are given the most weight, so choose them with extreme care. The first 200 to 300 words are heavily weighted.