Their Way Design your site so that users can easily navigate through it. Try to create a site where users can form a mental model of the site and its contents. There is much you can do to help foster a sense of the entirety of your site and how to get around in it. Take Advantage of Keywords Use the same keywords in a page's title, head, and body text. These elements are indexed by search engines.
Search engines rank their results based on the frequency of keywords in each document they find.
Therefore, using the same keyword in different parts of your page can increase the likelihood that your page will be found by people looking for that keyword. Meta tags are often used by search engines to get more indexing information for a site. If you have more than a few pages, a table of contents page is helpful to the reader. As an example, this page has links to all your pages and shows the relationships of your pages to each other. Where They Are Provide users with a way to know where they are in the context of your site.