They must also sufficiently impress all those who have dropped out or been denied access enough not to feel bitter toward the perpetrators of the biggest attack on students ever. Add to that the fact that Blunkett has assured us that they 'have no plans to introduce top-up fees'. The Prime Minister made the same assurance over tuition fees only a fortnight before the last election. 27 Universities will host free summer taster camps for pupils at inner city schools, to persuade them that Uni is for them. As for support whilst at University, there is nothing new.
Some people are never satisfied.
In many cities the student population is enough to win a seat on it's own, you just have to find someone else who is saying something sensible. Come back to educationet nearer the time, and we'll try to give links to manifestos or something.