We've gotten by on a limited budget to date, and now we need to upgrade to compete with a lot of the functionality that other sites have already. We want to minimize errors, make consistency a priority and polish the presentation of the content we have already. We also want more personalization features. And wireless is a big effort. We recently had a big round of financing.
Stock options create a team atmosphere.
We're getting more and more formalized as we go. Until about six months ago, we were all wearing a lot of hats. Now that we have an HR person, those things are falling in place. The gamers get higher-end systems with the most recent processors and video cards so they can play the latest games. Most people get standard office PCs.