Register or donate a silent auction item online by clicking here . Leading the Way TTIA is governed by a board of directors whose members serve three year terms. Additionally, representatives of state agencies and associations with tourism activities serve as ex officio members of the TTIA board. These board members compose a cross-section of the state's tourism industry, to ensure equal representation at the state level. Tourists reduce the tax load on Texans.
Tourism is Texas' third largest industry.
States with the most pleasure visitors to Texas include Louisiana, California, and Oklahoma. Texas ranks number two in the nation in number of pleasure travelers, following California. Florida, New York and Pennsylvania follow. Fifty-four percent of pleasure travelers in Texas are Texans. Tourism helps historic preservation, and the environment, since travel spending and taxes help support and maintain historic sights and state parks.