In today's business environment, competition for customers is at an all-time high. Customer acquisition remains important, but customer retention is essential. And depending on your specific industry, customer profit rates tend to increase over the life of a retained customer.
Web presence is part of the answer.
However, the real key to long-term loyalty and profitably lies in maintaining a timely, relevant dialog with customers that spans traditional and electronic channels. Million Handshakes provides both consulting services and software solutions that support effective communication with customers. Companies who are able and willing to have a dialog with their customers about a theme that the customer decides, and at a time the customer decides, have the future. It's a matter of basic politeness. And only those companies deserve our loyalty.