Southeast Asia, and specifically the Buddhist areas, are compelling for women. Women repeatedly report that they are drawn to Buddhist countries, citing the unique spiritual environment and deep respect they witness for all human beings. There is a trend toward self-improvement, finding meaning in one's life and a new emphasis on spiritual growth. Visits to Yoga or meditation centres and making spiritual pilgrimages are growing in popularity. When shopping around for different travel options women prefer tours that include education components such as daily lectures, a well-educated scholarly guide or the opportunity to participate in actual research.
Women pay attention to social concerns and the environment.
Value Value can be perceived in many different ways. Some see it as low cost, others view it as a superior product for a competitive price. Women are not necessarily looking for budget travel. They are, however, looking for value for money and no surprises. The key to increasing your market share of female clients is to identify, understand and offer women what they want.