A great reference tool for everyone from inventors, entrepreneurs, consultants, and copywriters to business owners and sales and marketing professionals. This book provides small business owners with expert advice on reaching their best market with alacrity and economy. With humor and insight, the author tells you how you can avoid common mistakes, find the right market, increase ad visibility and response, create good marketing and publicity plans,, write good direct mail packages, use classified ads effectively, and much more. A Zen Master's Lessons in Living a Life That Matters by Bernard Glassman with Rick Fields. This little volume is both an inspiration and a practical handbook for how you can be entrepreneurial and still serve your family, your community, and the greater social good.
Women entrepreneurs making money, having fun, doing good.
A whole new definition of success and an entirely new paradigm of working life. Running A One-Person Business by Claude Whitmyer and Salli Rasberry. Forward by Tom Peters. A simple, practical, honest guide to long-term success. Written for the single-person operation, but equally helpful to any business.