E.S. Allen, J.M. Burke, M.E. Welch and L.H. Rieseberg, Indiana University. Chris Sigurdson, Purdue University, and Tom Knecht, Mississippi State University. The biotech companies danced into this minefield with all the grace of an elephant in jackboots. Maria Margaronis, The Nation. Instead, they must speak softly, talk nicely and give them space and respect.
Some public relations lessons the tobacco industry has learned .
Issues don t go away if you ignore them. Lesson 7 Work to understand the groups and individuals who are making public opinion. Lesson 8 Look for allies. Those of us who communicate for a living pride ourselves on our ability to see an issue from many perspectives, to be objective and non-judgmental. But when we re honest with ourselves, we discover that each of us has a position we gravitate toward, a perspective we tend to think of as the right one.