So, where are the Internet profits for Time et. You, the Internet info-surfer, use Mosaic or some other Web reader to access Time 's World Wide Web pages. In those pages you can't help but notice the embedded ads. It is quite like the newstand relationship. The corporate advertiser wants the eyes of prospective buyers to gaze appreciatively at their ad.
Time offers to provide lots of eyes of people in the mood to buy, and with the bucks to do it.
And in cyberspace the advertiser gets a bonus. If the user clicks on the ad, whoosh, they are in the advertiser's showroom, getting outfited for a purchase. The potential customer can make a purchase with the click of a button before the effect of the ad wears off. Every ad is a gateway to more convincing video and audio enticement, and then a purchase. It is like a live, endlessly diverse Sear's catalog with limitless reach into homes for instant purchasing.