In this lesson we will examine the concept of marketing. Marketing is mainly concerned with determining customer needs and attempting to satisfy them. This entails targeting customers, developing strategy, and predicting consumer behavior. Additionally, many environmental factors need to be taken into consideration.
Successful marketing is much more than just advertising.
How to Proceed Make sure you've read the Introduction and Lesson Objectives for this lesson. Survey, read, and take notes on Chapter 13 in Business Essentials . The notetaking and study system provided in Study Hints can be very helpful. Read the Discussion section in this course guide. Complete the Lesson Five Assignment .