Encourage employers to provide facilities to promote cycling to work Work closely with parents teachers and the education authority to develop safe routes to school. About half of those who drive into the town centre for work have a free car parking space either provided by their employer or they were able to park on-street. There is little incentive to use alternatives to the car when you can park free, and even those who pay are able to find ample space to park for only 40p to stay all day. Simply increasing parking charges is not the whole answer to traffic restraint. The problem that then arises is that many more drivers who now park in public car parks will seek free on street parking places.
Stricter controls are in place for on-street parking in and around the town centre.
Larger employers have been encouraged to develop commuter plans to reduce travel to work by car. Increased parking charges will apply to those who park for long periods. Those who come into Yeovil for shopping and other commercial reasons and stay less than about four hours will not be affected. Rail Yeovil's rail links are seen as an important asset to the town but there is an urgent need for improvement. Lack of investment has left both stations unattractive with poor access from the town.