Web applications range from wireless auctions to industry supply portals.
The Internet's growth is creating both opportunities and uncertainties for business leaders who question the potential impact, cost, and applicability of eC to transform business processes and, ultimately, improve performance. To examine the trade offs and issues associated with in different models of eCommerce To provide future senior managers with frameworks to position rapidly changing eC technologies. To discuss the most pertinent eC issues and how to leverage eC across a company's value chain. The aim is to make you managerially conversant on eCommerce issues and help you develop a managerial perspective on this rapidly changing business area. We will use a combination of lecture, case study assignments and discussion.