Consultant help is available through local computer vendors as well as through the Internet. Know your goal and your intended audience. Your Internet site should have something to say to those you expect to visit the site. The Internet is an interactive medium. Provide ways for users to give feedback on your site, and plan to update the site regularly.
Style is important, but content is more important.
Do not include graphics in your Internet site that do not contribute to the understanding of the content you are communicating or help in understanding the organization of the information. Facilitate moving through your site. Allow users to search through the information you have rather than expecting them to go through everything to find what they need. Review your pages to see how the information appears using several different browsers. Software is available that will do this automatically.