When he first opened, people from Chisholm, the nearest big residential neighborhood who used the river, formed his major clientele. He thought of himself as the Chisholm Country Club. Over the years he began attracting the after work Commerce Street set. From time to time he has been the closest cold beer to lower Commerce. In addition to stopping by for the beverages and ambiance, people put their boats in at Montgomery Marina before making the 333 mile trip to the Gulf.
Some boats stop at the Marina for winter, going on to the coast in the spring.
They also cruise to Selma annually, and the favor is reciprocated by the Selma boat club. Dozier notes that although the river impoundments were promoted as an aid to commercial traffic, the river has far more potential as a site for recreational activities. Dozier puts on half day history lessons on the Alabama River annually for students of Catholic High. The river figures in national history. Aaron Burr fled through here and was captured on the river near Mobile.