One can speak of suburban culture, southern culture, or techie culture, but distinct, almost contradictory subcultures, exist within each. Graphics, words, interactive functions all lump together, often with little regard for quality or usefulness. Technology boomed in this postmodern era. Tinkerers became innovators, programmers became creative, slovenly became cool, and the mind-numbing labor of code writing and such became the goal of academic degrees. Hence our celebration of mediocrity.
Scholars scurry to assign meaning to elements of popular culture.
Fame itself becomes the source of fame, and therefore of value. The dumber you are the louder you proclaim it. I'm on surer footing with this aphorism. Consider pro wrestling fans, Rush Limbaugh fans, Al Sharpton, Timothy McVeigh, Tom DeLay, and most supermodels. Perhaps some content provider will apply postmodern meaning to talk radio, mock violence, real violence, or the female form and present it in content form.