This course will examine the changes in business processes and organizations enabled by electronic commerce technologies and applications. Going beyond online ordering, electronic commerce will have far reaching impacts on how we produce and consume products, interact with firms and governments, and how businesses are organized and compete in the global marketplace. The purpose of this course is to develop a strategic understanding of the new electronic marketplace based on fundamental economics of the digital economy. Textbooks Texts for this course will consist of two required textbooks, two optional texts, and handouts to be distributed in class.
Textbooks are to be purchased online via any electronic bookstore.
Organization and performance of these companies will determine your grade. More information will be distributed in class. For each class, questions will be given a week in advance. Reading assignments will correspond to class topics and be used to prepare these questions. Grades will depend on your ability to answer and discuss these questions in class.