Distribution Management 3 credits Distribution management is a phrase that denotes a total systems approach to the management of the distribution process, including all of those activities involved in the logistics of physically moving inventory from point of origin to point of use or consumption. Areas covered include customer service, transportation, warehousing, inventory management, order processing and information systems, materials management, evaluation of effectiveness and control of performance, physical distribution organization, international distribution, strategic planning and distribution system design. Retailing 3 credits A systematic and comprehensive coverage of the elements necessary for successful retail store management. Advertising 3 credits Advertising's role in the marketing mix is related to local, regional, and national sales efforts. Selection of media including television, radio, newspapers, magazines, outdoor, direct mail, as well as specialized local media is covered.
Students create television storyboards, radio commercials, and print-media copy and layout.
Elements of advertising campaigns are explored through student advertising agencies established to handle real-world advertising assignments. Course includes budgeting, advertising effectiveness studies, sales promotion, and public relations. Government and Business 3 credits Problems of business operating in a competitive economic system are confronted with governmental regulation at all levels. Particular attention is paid to federal legislation. The focus will be on identifying the unique differences between organizational and consumer buying behavior, with an assessment of the impact on strategy decisions.