If they have to hang around because you are not organised they won't forget and it is harder to get them to come back. Newpaper Features Getting local newspapers to feature croquet is worthwhile trying to obtain, but remember, they won't carry a major in depth article more than once a year, so it is worthwhile looking at your events and deciding which one you want the most coverage for. In our case it is our coaching course. Maximum publicity in the papers in April and May will entice people to come on the course and subsequently join the club. Look at the features your paper carries.
Some local papers have weekly supplements.
For example, the South Wales Echo had a weekly Saturday Supplement called Celebrations for many years, and still does, although under a different name. You need to read your local papers regularly and watch your local TV programmes so that you know what they cover and what they are interested in. If you can 'phone them to say that you have a story that will fit in with one of their regulars then they will bite your hand off. Get to know your local media and look at your clubs events over the year and plan.