Be sure to ask about targets and goals. If so, the proposal must be carefully considered and approved by the Board. Make sure you establish under what circumstances such information may be justifiably released. In some cases, there is an argument to be made for aligning yourself with seemingly incompatible donors. Organizations combating drinking and driving choose liquor companies as partners because they have a history of supporting responsible alcoholic consumption.
Sponsorship often involves a new initiative and extra expenses.
Don't increase your routine costs to get donations. For long-term arrangements in particular, be sure to find out. The Board must decide which kinds of activities are unacceptable. In some cases, dealing with an undesirable sector is unavoidable, but companies within that sector may vary greatly with regard to the ethical filters your group chooses to apply. When young children or cognitively impaired adults are repeatedly exposed to a sponsor logo they may be prone to inappropriate purchases, or may think your organization is endorsing everything that the company sells.