Be explorers, take risks and differentiate your company. Measuring paper is yesterday's metric. We are on the cusp of direct screening, qualifying applicants in real time and placing them into pools of available candidates. Space has expanded. Everyone everywhere is a candidate today because anyone can go to Kinko's and get on video.
Time is the most important element of recruiting.
People are important, but employees must be treated as investors today rather than as assets, because employees also expect a return on investments. Growth has been accelerated by the Internet. Recruiters need to measure their success by monitoring chat rooms, e-mail and other electronic methods. Value rises exponentially with market share. Employer branding is critical.