Sun auctions now include everything from workstations and servers to storage and software products. Through these online auctions, U.S. customers can purchase new products directly from Sun, which are standard configured and available through quick ship. Long a champion of auctions, McNealy envisions products being sold via online auctions in much the same way as securities are traded in the stock market, with prices rising and falling depending on the demand. Buying and selling products through online auctions offers many benefits and opportunities to Sun and its customers. To begin with, Sun auctions enable customers to get greater access to premium Sun products which can be shipped to them within 48 hours .
Sellers benefit from online auctions by gaining access to a larger marketplace.
In addition, companies can sell excess inventory quickly through online auctions. Reaching New Customers Sun is reaching new customers by auctioning its products online. By participating in these auctions, Sun is reaching these entrepreneurs early and introducing them to a large slice of the solutions that are powering the Internet today. Primarily these customers have been startups who are buying Sun solutions for their own use. The new customers are buying multiple systems, service and support, and hardware.