It takes time, too, because she often has to research the title being requested. She admits to not always answering requests that require an unreasonable amount of research. Some people want to know if it's the book with the blue jacket on page 15. There is no doubt in Feinstein's mind about the success of the Web site. She says that she derives better than 50 percent of her total business from the Web.
Technology enables it.
She's continually improving and refining her business, too. I'm not buying as much now, but I'm selling more. Profit is up. I'm selling more of what I have already. She maintains the Web site herself.