Time is more important than money. If a company can't go from concept to launch in nine months, it's not going to make it. Bill Gross, CEO of Idealab, Pasadena, CA , who conceives and gives birth to new companies on the net like his wife gives birth to a human being, has formed eighteen companies in nine months. Idealab is just one of a growing number of companies that have aligned timely 'profit production' with today's high speed everything.
Time is but one component of such success.
The other is creativity. Incremental Innovation is an 'ascending flow' where ideas for enhancement are born out of existing experience with products, services, and business processes. Pioneering Innovation is a 'descending flow ' where fresh, new brillance born of a vague notion is transformed into useful, marketable, profitable products, services and processes.