For maximum legibility, specify Courier as your e-mail font. In their place, expect smart, targeted online advertising. Catherine Seda, director of online promotions at SiteLab International, an interactive agency, is experiencing this firsthand with her clients. According to Seda, advertising costs on top properties are going up, not down.
Summer is, undoubtedly, partially to blame for much of that decrease.
Industry- related sites can yield excellent ROI and some are willing to design custom sponsorships. To track the coming avalanche of online advertising, a new outfit promises to bring more accuracy to the Web.