Pay attention to the language, the music, the graphic design, the photos. Be alert to media's appeal to conflict, division, xenophobia, and others of our worst instincts. Be aware of how your attention is sought at every turn, in every conceivable way. Consider how values are formed and fortified through commercials and advertising. Discern, as you watch with new eyes, how life expectations are shaped by promises of instant gratification if you buy a certain product.
Sales are at the center of media.
Point of purchase psychology prevails. Watch the media operate. Watch how you respond. You may begin to wonder how you let it go on so long. Consider, too, the viewings, listenings and readings that are enriching.