The role of wine and food at the table is to enhance the dining experience. Contrary to popular belief, wine and food matching was virtually nonexistent in regions where wine originated as an integral part of the culture. Moreover, individuals may perceive different sensations from any wine and food combination. We must equally respect the right of any individual to take delight in the sensory and philosophical exploration of finding the perfect match with the understanding that their experience may or may not translate to anyone else. Choose a wine you enjoy to accompany the food you would like to eat.
Value is subjective .
Every consumer can determine a suitable price to spend for wines and in many instances a more costly wine may have flavor characteristics that many consumers do not enjoy. Value can be defined as a fair price or return for goods or services. Therefore, spending three dollars or three hundred dollars for a wine may be considered fair value to different individuals. Concepts of value are highly subjective and every consumer is entitled to their own perception of value and more expensive does not necessarily equate to better. Confidently determine your own sense of value for wine.