Journal Executive Summary - Vol. The immediacy and scope of the Internet offers both advantages and pitfalls.
Utilities can use the Web to communicate with a broad audience, and some data have proved useful.
Other cyberspace data, however, may be incomplete, misleading, or simply wrong. Some Web sites sacrifice accuracy and ease of use for flashy graphics and catchy phrases. As they plunge deeper into the new information age, water providers have some homework to do. Utility Web pages should be tailored to provide the information needed by the target audience. Operations personnel should monitor information disseminated about their utility on the Web to ensure that it is correct and accurately portrays the utility.