And the same is true of the e-commerce situation. While great things are expected to come of e-commerce, the awkward reality is that big hurdles lie ahead. It is commonly thought that problems involve security, payment, logistics, regulation and culture. The credit problem is a deep-rooted social issue, while a modern circulation system doesn't exist in China. It takes at least 10 years to have real e-commerce.
Technical problems are easy to solve, but the systematic maturation takes time to create.
I personally am not at all optimistic about it. This is probably related to the current popular Chinese culture. Consumer behaviour also contributes to the problem. Going shopping, even just window shopping, is a great pleasure to a large number of Chinese people. As experts have said, technical problems are easy to solve, rules are easy to establish, but manipulating an ingrained culture cannot be done easily.