Equal care goes into the skilful roasting, grinding and packing of the finished product. As a result of this painstaking preparation it is possible for you to enjoy the finest cup of coffee in the world. But, all these efforts are wasted if your ground coffee is carelessly or improperly made. It is easy to make good coffee always if the following simple rules are observed.
Spring water gives the best brew.
The area in which all coffee, whether in green bean form, roasted whole beans or roasted and ground, is stored should be cool, dry and odourless. Coffee that is not vacuum-sealed tends to lose its aroma and absorb foreign odours from the area in which it is stored, example, if coffee is stored in an area that contains curry powder, pimento, etc., it will taste of the product when it is brewed. In selecting coffee the purchaser must also consider how long the coffee has been on display. The ideal period for use after the package of ground coffee has been opened is within 5 days if stored in a sealed container and refrigerated. The lighter roast produces a milder brew with light body and aroma.