Keiser defines four ideological sets which he calls Heart ideology, Soul ideology, brotherhood ideology, and game ideology. Heart ideology refers to the displays of courage and daring which are important for the Vice Lords. A member has to show that he's willing to put his personal safety on the line. Soul for the Vice Lords has the same general connotation as it does for the Black community. Soul refers to ways of conducting ones self that strips away the superficial surface and gets down to the nitty-gritty.
Soul is the essence of the Black community.
The Vice Lords judge one another in terms of soul. The spirit of brotherhood is also important. Drinking wine is an important shared social experience for the group. Each then gets an equal amount regardless of how much money he puts in. Drinking wine reinforces the brotherhood .