Successful marketing is as much a function of attitude as it is of skill.
A positive attitude toward marketing grain and livestock will help build enthusiasm and allow the time needed to develop new skills and set realistic marketing objectives. Most would agree that marketing is one of the most difficult and frustrating challenges facing farmers and ranchers. It is frustrating because there are unanticipated forces such as weather changes or government action that can quickly drive prices upward or downward. For the marketer who has a positive attitude and realistic objectives, fluctuating markets provide opportunities, but for others they can be frustrating. Grain and livestock marketing systems are highly complex.