Even industry experts can't match the draw power of former presidents. The good news is that you don't have to. Instead, let's look at the weaknesses of celebrity speakers and compete on those grounds. Corporate decision makers are also questioning the the exorbitant fee for a lackluster experience. Audiences will soon tire of the travelogue, because there's nothing that really speaks to or involves them.
Speakers use their own success as a vehicle to show something that the audience can have too.
By narrowing the scope of stories, linking those stories to an overall message, and thus making the message itself the mainstay rather than a past event. He linked all of them with effective call backs that were hilarious. Because they don't know what's considered old material. Take advantage of this by using the old to illustrate new points. And use the answer to generate new material.