You are your sponsor's voice and face in the race community. If you are having trouble with a sponsored product, make sure to let the company know and keep it between yourself and your sponsor. Never, ever bad-mouth a sponsor or a sponsored product in public. Always keep the sponsor informed on your year, how the equipment is working, and where and when they can see you and their product next. By keeping your sponsors informed, they can see that their sponsorship is productive and thus you are more likely to be sponsored again the next year.
Sponsorship is something that is fought for every year.
A professional attitude, a strong work ethic, as well as your ability to have the sponsored company and its product in the limelight are your greatest assets. Good luck, and see you on the race course next year. Try his 411 . Click here for Karl's Subscription Services to change your address, ask a question, pay your bill, renew your subscription, to sign up for a new subscription or buy a gift subscription.