Thankfully, I was saved by my love of chatting with young kiddos who, once you get them to forget they are on the air, can, er, say the darndest things, especially about their unsuspecting fathers. Before I knew it, it was toss time. But, alas, the bird started to breathe again during the 11 news, happily ever after, etc. The auto racers on hand were great guys to talk with, as well. I suspect that the budget for a talk station is higher than for a news station.
Talk stations employ a lot of high-priced talent.
Except for network feeds, news stations, such as WINS and WCBS, don't use talent with recognizable names. Bill Drake 8-mid and Bob Green overnights. No one else does it. Better wake-up, Boston and other major cities have foreign language audiences that spend money. Boston radio is made up of English speaking stations, with a couple of Spanish stations for good measure, He may be on to something here.