Internet users can now enjoy Jim Beam Brands' bar World Wide Web site, which allows its visitors to call up drink recipes.
Virtual customers can sit in the cartoon bar and even write on the bar's bathroom walls.
Liquor companies have agreed to a voluntary ban on advertising in radio and television since those media began, and cigarette advertising was banned from electronic media in 1970. Both liquor and cigarettes can be advertised in magazines. Cigarette companies are not rushing to the Internet. The Federal Trade Commission planned to discuss the issue at a conference in April.