But we can will to give ourselves to the encounter with an intensity of dedication and commitment. According to May, ideas won't come when you're too busy trying to have them. In other words, study the problem, analyze and absorb it. Then walk away. Albert Einstein had some of his best ideas while shaving.
Some ideas seem to come out of nowhere, a flash of inspiration.
It happens while driving, running, dreaming, or, yes, shaving. Visualize what the idea will do, what it will look like, what kind of news it will make. Forget budget, politics, timetables and who's going to do what. Encourage joint ownership of ideas. That way, you can get buy-in from more people.