The concentrations are designed to provide students with the opportunity to pursue more extensive study in the communication context most relevant to their professional and social goals. The Mass Media concentration is designed for students interested in the development and critical analysis of the media as a cultural force. Contemporary issues in media criticism are explored. Students may also receive limited exposure to media production. The Organizational Communication concentration is designed for students whose careers will benefit from an understanding of the communication processes that occur within organizational contexts.
Students explore both the theory and practice of organizational communication.
The Communication and Public Advocacy concentration is designed for those students desiring a well-developed background in the use, theory, construction and analysis of public messages. The course of study provides training in individual public communication skills and provides a foundation for the analysis and evaluation of advocacy discourse. The Public Relations concentration is designed to provide students with a general background in public relations. Students examine both the theory and practice of public relations. All students in the Mass Media, Organizational Communication, and Public Advocacy tracks must complete 18 hours of related course work excluding any courses applied to Core Requirements or Track requirements.