By creating what is, in essence, a virtual smart card, the merchant can actually process the transaction as if it were supported by a physical credit card. Wrinkles on this include digital signatures, credit card encryption and discount payment services. The advantage over traditional IT security systems is support for one-time transactions. IT departments will, of course, play a critical role in implementing such transactional security and working with the company's business partners. You no longer have to sell protection but rather customer benefit.
Security goes from risk avoidance to business enablement.
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