DECA related activities and curriculum can be used as an approved part of all marketing classes. Internet Companies and Intro to e-Commerce Students will come up with their own new company and product line idea for which they will create a company site complete with an online store. Students are given other student projects to look at. Students learn about corporate image, target audience, branding, and amateur versus professional site design. The students are introduced to one method of setting up online shopping using shopping cart services.
Students add products to the shopping cart database and link their site catalog to the service.
They also make their site interactive with an online form. Internet marketing strategies designed to provide quality customer service are discussed. Both projects will be related to their company goals, designed for their target audiences, and will be made available from their web sites. DECA related activities and curriculum can be used as an approved part of all marketing classes. Students become familiar with customer service issues, accepting online monies, establishing a merchant account, and securing a site for Internet transactions.