As the population ages, larger numbers of people are buying coverage. Meanwhile, the industry hopes to reach younger, more affluent buyers by combining long-term care with life insurance. These kinds of policies especially appeal to older buyers.
Women are more likely to face long-term stays than men.
But the need for long-term care is going up. For example, you might own a lot of real estate or a closely held business. Your family will need cash after your death, while untangling your illiquid assets. The withdrawals are tax-free. At death, your beneficiaries get whatever remains of the insurance.