Arguably, the New Media market currently offering the most opportunities to screenwriters is the children's market. The trick in this genre is to teach kids without beating them over the head.
Writers are quite valuable here because of the entertainment skills they bring.
The publisher's goal is to get a specific educational message across, for which they usually bring in educational experts to focus the content. The writer must then take the fundamental material and make it fun, engaging, and kid-relatable. These are usually high in entertainment value, but if a good writer is involved, they almost always have some educationally accurate content thrown in for good measure. Some of the most entertaining and endearing interactive characters to date have emerged from this genre. Not surprisingly, while many children's educational titles have tried to be fun, they have typically fallen short of the mark, especially compared to their edutainment counterparts.