Speaking of faking it, this was not a clinical study which used scientific experimentation and observation on which to base its conclusions. Spitzer is touting an anecdotal study. You've seen dozens of anecdotal studies before. They're all over TV late at night. We call them infomercials.
Skunk oil is more apt.
Spitzer's study is a real stinker. What smelled worse however, was the distinct lack of similar mainstream media mayhem over another APA study from New York released just 24 hours later. That one contradicted the Spitzer study nearly note for note. So much for all those liberal press types supposedly pushing the normalcy of homosexuality down the public's collective gullet. And most of Spitzer's sample admit they still feel a little queer now and again.