Be sure you have a different presentation each week in print. Start off simple, and tell more and more of your story each week. Each person will do it a little differently, and therefore draw more attention. Too many churches bore their congregation with the same material in the newsletter and bulletin each week. This is true of small and large churches.
Someone ought to rewrite every article in the newsletter and bulletin every week.
Never have the same material appear over and over again. If you do people will not read more than a few words of your communication and discard it. People are busy today. Everyone is after their presence and time. Most of our members now live by a calendar.