Successful names form the basis of consumer and company profitability.
Brand names have proven to be a major factor in determining the selling price of U.S. companies. While there is no single measure for assessing the quantitative value of brand names, their intrinsic value is widely acknowledged by leading consumer product marketers, and increasingly, by Wall Street. Although some of the most widely recognized brand names in the world come from the U.S., they are accorded a more formal status in other countries, such as the U.K., where generally accepted accounting practices list their value on the balance sheet. Name generation methods must address international marketing issues while at the same time incorporating the linguistic characteristics of diverse national languages.