The court struck down Kodak s accusation against Fuji, which left Kodak to derive another way to tackle the global market. Fuji does twice as many sales per employee than Kodak and retains a big market share, which continues to grow at a steady rate, in both countries that it operates in. The yen is dropping in value against the United States dollar, which gives Fuji another advantage against Eastman Kodak. If Kodak wants to compete globally it will have to come up with some serious long term and short-term strategies in product development and in its marketing department. Kodak is not the same company that it was back in the seventies.
Technology is the driving force in the world today.
Technology continues to change at a rapid pace and if you do not keep up with the changes you can be facing some serious problems. George Fisher, Kodak s CEO, can fix Kodak but he cannot do it with a 1970 s mindset. He has to look ahead and plan for the future. Without any hindsight on what will happen down the road Fisher can get lost on the way. In the constant changing industry that he is in, Fisher needs to study and analyze what it is that Fuji is doing and how they are managing to stay profitable and continue to retain a big chunk of the market share.