Madness is a subjective label. The desire to label is powerful because it substitutes for real understanding. A good action should turn people on. It should make the point with humor if possible, or at least something dramatic, and visual. The more organic a prank the better.
Sound bites help.
The word 'Yippie' itself was a sound bite. Paul edits the classic zine, The Realist. Watch for a piece on healing normality Paul has asked me to write. I refuse to donate my brain, until you issue a public statement of concern on brain damage by psychiatry. Tell folks, normals or not, that all can boycott.