Building on skills developed in CSI-I, students will relate current issues to public relations practice. Students who have successfully completed this course will have researched issues, taken part in and led group discussions, and made presentations that brief colleagues on special topical issues and trends. Students will also apply the advanced features of spreadsheet software for planning, analysis and problem-solving, and will use the advanced features of a database software to create relational databases, perform queries and customize data entry screens and reports. Students will also apply the advanced features of spreadsheet software for planning, analysis and problem-solving, and will use the advanced features of a database software to create relational databases, perform queries and customize data entry screens and reports. From a photojournalistic perspective, students learn how to use a 35mm camera, how to take newsworthy photographs, and how to prepare photos for dissemination to internal and external audiences, including publications such as newsletters and brochures.
Students explore creative techniques, including digital imaging.
Students will also develop the skills required to design, create and manage an effective website. Emphasis is placed on the basic marketing premise that customer needs must be satisfied in order to achieve company objectives. Topics including consumer behaviour, competition, and market research are covered to assist students in dealing with marketing issues in the workplace. This work experience practicum is scheduled for second semester students and consists of five weeks working full-time. When arranging for a work term, careful consideration must be given to the individual interests, skills and personal suitability of the student and the needs of the cooperating employer.