As attitude similarity increases, so does your likability to the other increase. Reciprocity Effects Flattery will you somewhere, with some people, some of the time. Reciprocity Ingratiation Perspectives on the Mystery of Love Three theories about the nature of love. When you fall in love, you'll know it. Love is purely a positive experience.
True love lasts forever.
Sternberg just cut up companionate love in two. Yes, you become your parents. What you look for in a prospective mate is similar from culture to culture. Collectivist cultures prefer arranged marriages.