Uganda s Prime Minister, the Rt. They will be discussing ways in which companies are already responding to the crisis and what further measures must be taken. A growing number of businesses recognise they have a clear role to play in such partnerships. Much more than simply offering money, the business community, through its organisational and marketing techniques, can effectively spread health messages to groups most at risk, whether they be young people in industrialised countries or urban workers in emerging markets.
Young adults are the backbone of the workforce.
And when the breadwinner in a family dies, the household suffers. If infections continue at their current rate, a huge proportion of young adults in Eastern Europe, Asia and Latin America will never have the chance to buy products which would improve their diets, let alone consumer goods. While many companies have made important efforts to protect and educate their workforces, we ask that companies go beyond the workforce into the communities in which they are active, lobby public health officials and start their own programmes.