Canterbury Fare was the starting point for another business idea for Number 8 Enterprises website design. Frustrated with slow-loading, technically complex websites, Dr Scally decided to develop his own. There are now four sites under the Number 8 banner, and the company also create and manage a number of others for clients. The idea was to create something clean, simple and good-looking, says Lisa Newick. To be successful, an e-commerce business must get some basics right.
Security is number one.
People need reassurance that their credit card information is safe, private and will not be exploited. The site must load quickly three seconds is the industry standard. It's no use having a great site if no-one visits it. Most businesses venturing on to the Internet to showcase their wares and share information are already established in the real-time world, but Canterbury Fare has done it the other way round. Canterbury Fare is the brainchild of Kevin Scally, who started developing the concept about 10 years ago.