This includes new movements, different voices, educational software, games and adventures, all designed to expand and enrich play patterns. An immensely varied play experience is created, the likes of which have never been seen until now. Rather than end a play session, a person can simply travel to a different location in this toy world. Millions can talk to each other through their toys all over the world. Created by UIT, this is the initial portal where everyone goes to register and activate their toys.
Users can also download functionality here.
The Content Portals are online domains for specific toys created by various media companies or other content owners affiliated with the network. Content will be changed regularly to keep the play experience fresh and unique.