Again, it is understandable why every commercial enterprise rushed to exert a presence on the Web. Some companies have re-created conventional retail catalog sales via the Web. Customers telephone catalog sales to order from the print catalog. Web buyers contact sales using forms. There are obvious economies in Web catalog sales not found in the conventional medium.
Web pages are easier to update and maintain.
There is little waste compared to bulk mailings. Still, both methods share some of the same shortcomings. For example, it is difficult to identity likely customers accurately. Connecting consumers with your products is not any easier via the Web. In this environment, multiple consumers and multiple retailers are brought together for commercial transactions.