In my opinion and experience, the best mail order months are September, October, November, January, February and March. The first three months of the year are great because people are home much more during the winter than at other times of the year. That means more time for reading and activating New Year's resolutions for self-improvement. Many companies do the greatest percentage of their business during the months of September, October, and November. These months produce a great volume of orders, as people buy gifts for the holidays.
Some products have a well-established seasonal period.
If yours is one that does, accept it, and advertise accordingly. Q. I have found a product and have written an ad. A. Do market research on it by asking friends and family what they think of the ad. In time, you'll develop a sixth sense about what works. Keep in mind that your success depends not only upon finding a product, but in developing and recognizing copy that will sell it.