An introduction to public relations, its origin and its role in contemporary life. Topics include ethics, skills acquired, and use of public relations by business, institutions and government. Course includes writing and producing public relations materials and gaining practical experience in public relations techniques. Study of public relations case problems in industry, labor, education, government, social welfare and trade associations with emphasis on analysis and applications of solutions. Advanced instruction and practice in publications and projects.
Students work in news, advertising, public relations or photography.
May be repeated for up to six hours credit with up to two practicums taken in the same area. A study of the evolution of the rights, privileges and restrictions of the media. The influence of constitutional rights, statutory restrictions, court precedents, self-imposed and public restrictions on news coverage and ethics of journalism are included. Emphasis on applying legal and ethical principles to practical problems. Internships are with newspapers, public relations and advertising agencies, businesses, non-profit groups and government agencies.