In these days of low unemployment and high need, companies have to be as creative and driven in employee recruitment and retention as they are in sales and marketing.
Valuable employees refuse to be thrown into the same resource bucket as pencils and computers.
The reasons are self-evident. Attracting the best and the brightest is one thing, but keeping them after they have received expensive training and made strategic relationships is imperative. The CPO's job is to balance strategic goals with the needs and desires of the labor force. CPOs have to have real power, and be a part of every strategic business meeting. They are there to supply an integrated view of how the mobile work force can be motivated to stick around and make the company's goals reality.