The Alberta Tobacco Reduction Alliance was established in October 1998 as part of the overall Alberta Tobacco Reduction Plan. The Alliance provides leadership in coordinating and linking the resources and expertise of organizations and individuals throughout Alberta to achieve reductions in tobacco use. There are currently 56 member organizations across Alberta, including all 17 Regional Health Authorities. The Alliance provided resources kits to its members and the media during National Non-Smoking Week in January. An important reason the Alliance was formed last year was to forge new partnerships to reduce tobacco use.
Tobacco use remains the leading avoidable cause of illness and premature death in Alberta.