It is the time of the year that each university receives freshmen.
Universities put emphasis on publicity to attract superior students.
Because students can apply several times, the competition between universities is severe. Each university is concerned about publicity and various events for freshmen. A sort of image business based on each university's own merit is actively formed. As we see in the case of some universities, excellent students flocked to those universities that succeeded in the image business more than other universities. Hong Ik University has enjoyed the entrance system's merit.