Each team, driver and even race has its own sponsors. It is money from those sponsors more than from tickets or race purses that pay the bills. Busch Grand National as well as Winston Cup. Companies out there have made the commitment. They see how everything is just booming.
Tradition never takes a hit without producing pockets of outrage.
Kyle himself was a race winner at North Wilkesboro in 1990. N.C. His advice to the foot-draggers is, simply, deal with it. But either way, you'd sure better understand and accept it.