Emphasis is on audio equipment manipulation, basic board operation skills, and digital audio production as used in the daily operation of a radio station and media production center. Lecture and Lab instruction and participation. Lecture and Lab instruction and participation. Lecture and Lab instruction and participation. A study in the fundamentals and influence of advertising from concept to campaign including copywriting, layouts, art direction, media buying and effectiveness for print and broadcast media.
Students design and implement advertising campaigns for selected organizations.
Practice in the principles of clear vocal pronunciation and delivery with attention to diction and accent control for announcing and speaking in the mass media. The course includes oral reading, the study of phonics and accents and practice in the direction of talent. Writing and preparation of news copy for radio and television presentation. The emphasis is on news gathering techniques, writing styles, Internet news sources and production. The basics of script writing for every medium with attention to conflict, format, character and dialogue applied to commercials, public service announcements, documentary and dramatic material.