First, We have recognized that there are many different constituencies attending these meetings. Many are brand new to DTC and need a basic introduction to key issues. The conference has been structured to clearly segment sessions so that you can attend what is truly of value to you. Most symposia sessions have been planned to accommodate the various constituencies in attendance. Second, We have clearly separated educational content from commercial content.
Speakers know that the Exposition is the place for commercialism.
We have tried to ensure that your conference speakers not engage in an infomercial during their talks. Third, the DTC National will proudly honor its best DTC communications with the DTC National Awards, with final awards in television and print categories voted on by the delegates at the convention. Here is your opportunity to reward your peers for excellent DTC communications. Fourth, the DTC conference is being produced and moderated by Bob Ehrlich, former VP Consumer Marketing for Parke-Davis. Bob wants to create a content rich seminar based on his inside knowledge of the DTC industry.