Your Internet communication needs to be fast and to the point. Bear in mind, too, some Internet service providers are slower than others as are some phone lines. Moving images, elaborate Heavy byte maps. Design for functionality. No one is looking for a gallery.
Visitors look for specifics. . .
Visitors should get the information they want in 2 clicks with a minimum of scrolling. At the current level of the technology, the web may not be the place to try and sell personality or mood or ambiance. Remember, what you're really trying to sell is the work of art itself. It doesn't matter how much you have on your Web site or how much you pay for it. If you don't have that audience, you won't get results.