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Some precious stones are dull and unassuming when located in their natural environment.
It is only after careful extraction and time consuming polishing that they shine with that glimmer that we all enjoy. Obtaining beauty from a precious stone requires a dedication and patience. A diamond does not spring from the ground completely faceted and in a perfect shape. Even a lowly opal must be handled properly to have that gleam which inspires a customer to purchase it. The same is true for a telephony customer.