Data analysis using inferential statistics is covered. Students have the opportunity to design and execute a research project using the principles learned. Students learn the basics of newswriting in broadcast style. Students are also taught feature writing. Emphasis is placed on the elements of news, leads, attribution, name and number handling, editing, familiar words and their usages in journalism, and news scripts.
Students learn documentary ideas and proposals are developed to final production script.
Students learn to use combined media for creative visual and aural affects to gain maximum communications impact. Skills of photography, writing, audio recording, and film production are developed. A student project is required. Students are introduced to public relations principles, practices and history in business, educational, institutions, social welfare and governmental organizations. An analysis of public relations programs, the responsibilities of professionals to employers, the media relations.