At InfoWorld, editors often use Hotmail to keep the publication going when our infernal, I mean internal, e-mail system goes on the fritz. Microsoft may have wrapped up the software market, but as a WASP, it gets failing marks. Other WASPs, take note. Build heavy-duty security into your Web applications to prevent the same thing from happening to you. And if, god forbid, a security breach does happen, notify the affected users so they know what to do.
Women tend to buy greeting cards and music, while men buy computers and pornography.
A closer examination of the statistics shows that the study was flawed in serious ways. In traditional mass markets, demographics take the place of actually understanding what your customers do and want.