Everyone is fired up about search engines and they should be.
Search engines bring lots of hits.
Of course you have to kill yourself with the proper promotional efforts to even get anywhere close to the top 20 positions. And then next week you could disappear altogether. But the latest study has shown that the majority of people find sites by clicking on links from other sites. This puts you higher in their results list. People come to my site and may find that I'm not right for their audience.