There are many ways to design web pages. Most of the choice is in how you want your site to come across. Home pages usually have a more personal look , while business sites are more elegant and basic. There are, however, exceptions to every rule. Sites can be constructed using frames, shared borders, tables and other navigational elements.
Themes are always a beautiful way to construct a site.
Coordinating pages leave an imprint on the visitor. Above all, a site's purpose is to get your message across. If people come to your site and your pictures take too long to load, they will leave. If your site is not interesting enough, they will leave. If you don't put your message across in a clear, easy to understand way, they will leave.