The Web Writer The Web Writer. The Internet has been called the Information Superhighway.
Some readers travel it using search engines.
Others may access your site directly. First Impressions Are Important How many times have you accessed a Web site and, once there, did not know whether it covered the topic you were seeking. The first image in your Web site should outline your site's contents and highlight its features. You may never get another chance to make a first impression. The first image is what the reader sees upon accessing your Web site, without scrolling.