There is not an industry today that technology hasn't touched in one way or another. The consumer is king . More than ever this is true. A consumer can cross-shop among vendors quickly and easily to find the best prices. Geographic differences are dissolving rapidly.
Value reigns supreme .
You have to offer a significant value that your competitors can't match. If the consumer doesn't find solid value in your Web site, he will move on. Speed is the lifeblood of today's digital economy . Overnight is too slow in many cases. Your customers want and expect speed.