Any Basic Journalism Text. After reading this basic text, you ll have a common basis of understanding with your reporter. This common basis can be quite productive. You can help remind the reporter how it is supposed to be. Your reporter can help remind the editor how it is supposed to be.
Water wears away stone.
It s just like politics. Leadership comes not from the top, but from the bottom. Toxic Sludge is Good for You - Lies, Damn Lies and the Public Relations Industry , John Stauber and Sheldon Rampton, Common Courage Press.