We re not in the habit of being interrupted when we re on the Web, but we are in the habit of being sold something when we re watching television. I think first of all you have to analyze everything and see that it s getting better and better. If an ad works, you will see evidence of it the same day or the next day. If it doesn t work, you can wait forever, and nobody s going to remember it or see results. I think the difference between this market and the teen or Hispanic market is that when you re reaching the my generation, you re basically talking to baby boomers, and baby boomers will always have more of everything, including money.
Teens get their money from baby boomers.
The Hispanic market is certainly very large, but nothing beats the baby boomers. All Rights Reserved.