It can be as simple as upgrading glassware or installing a speedier coffee machine. Expanding choices and maximizing convenience refreshed management thinking about beverage sales. But we learned that customers react to seeing choices. Juices, bottled waters and milk are arrayed on crushed ice.
Soft drinks are a push button away.
Counter help can be utilized for other duties. Silver Service Taking advantage of the martini explosion, the chef and management of Chez Philippe, the signature restaurant of The Peabody Hotel, Louisville, Ky., decided to emphasize the elegance of cocktail-making. Martinis are made tableside, using silver accoutrements and a trolley, from a special drink menu that includes vodka imported from France. Sales doubled, sometimes to 30 nightly, according to Executive Chef Rene Gutierrez. Making the cocktail this way takes about 8 minutes longer than at the bar, he says, but customers enjoy it.