Best known for one-hour delivery of video rentals in Manhattan and Brooklyn, the New York company has ambitious plans to expand locations and product categories. The company recently branched out to Seattle and San Francisco, will add Boston and Washington this month, and plans to be operating in 30 U.S. cities by the end of next year. Next year, it plans to add gifts, flowers, pet supplies, and consumer electronics. Once we build it nationally, the pipe is in place, and we can sell basically anything.
Video rentals are just the Trojan horse.