But Hip Valley doesn't appeal to Japanese at all. And Cool Valley is too straightforward. Also, coolvalley.org was already taken, and bitvalley.org was open. It's a branding thing. In just over one year the brand has taken off.
Some people think it is just a boom or fad, that there is no actual business.
Even in Silicon Alley there was no real business in 1994 and 1995. Those are tough ones. Bit Valley started in Shibuya, says Sasaki, but now it's rapidly expanding to the entire Tokyo area. We don't want to exclude people. Send us your feedback via email or form .