There are many alternative environmental strategies that small firms can choose, but there does appear to be a number of basic underlying themes or developmental stages in the greening of corporate environmental strategy. A business can follow a resistant strategy and ignore the pressures to improve its environmental performance. This involves making no conscious or deliberate efforts to reduce any environmental impacts because the business does not want to, does not think it needs to, or is not aware of its environmentally damaging activities. A business can employ a reactive strategy in response to the pressures to improve its environmental performance. An environmental response can be driven by minimum compliance standards, which often results in an ad hoc and piecemeal approach.
Solutions are typically technocentric, cost driven and reliant on end of pipe technology.
During the second wave of environmentalism, this was the dominant business response to the environmental challenge. It is not surprising that many small firms are still caught in this mindset. Those small firms that have responded to environmental pressures often fall into this category. All rights reserved. All text, graphics, and HTML code on this server are protected by International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission.