Simplicity works because it is based on human nature and common sense, not corporate logic. Simplicity is the discipline of common sense. Heigh ho, heigh ho. Corporate America is investing heavily in integrated planning and coordination. But it's chintzy when it comes to investing in human nature.
Simplicity is an information revolution whose mission is to make the complex clear.
The paradox of simplicity is that making things simpler is hard work. Business must compete on speed and use your time effectively. Simplicity is when time is organized for getting stuff done and thinking. Create less clutter, or make sense of it faster than the competition, and you win. Simplicity is when people can trust the company to help them work smarter.