CVM is pleased to work with AVMA by funding the Association's development of extensive brochures, speeches, and the script for a videotape explaining judicious use principles. AVMA's willingness to partner with us will result in greater food safety. After consulting members of the steering committee, Dr. Vogel drafted an introduction and explanation of the AVMA's principles, for the brochures. Then the American Association of Avian Pathologists, American Association of Swine Practitioners, and American Association of Bovine Practitioners independently developed the four sections applicable to poultry, swine, and dairy and beef cattle, respectively. Next to be developed by the AVMA were a storyboard and script for a video presentation, and a set of speeches in three lengths that explain the judicious use principles.
Veterinarians are the primary audience for all three resources.
The video, brochures, and speeches will also be meaningful for veterinary students. Livestock producers and other laypersons may also find the resources useful. The AVMA turned over all three projects to the FDA, which is printing the brochures and will produce the video. An FDA spokesman said the agency is in the process of deciding the most effective methods of distributing each resource. AVMA convention attendees in Salt Lake City were able to preview photocopies of the species-specific brochures at the FDA booth.