A company may have been established and may have been operating for many years within their home arena. It is starting out at the beginning, with new definitions, new techniques, new priorities, and new contacts. To an established artist that can be very dispiriting and discouraging. Each performance discipline, whether dance, music, or theater has different time-lines and different obstacles, advantages, etc. However, there are general conditions that apply to all of them, most having to do with the cycles in the booking year, and the schedules of presenters.
Some presenters have themes, or are looking for topical performance, or the latest fad.
Presenters are driven by a number of forces, not the least of which is the market force operating in their theater. While the presenter may personally love modern dance, if his or her audience does not buy tickets to modern dance, then it is doubtful that he or she will be looking for a modern dance company to present in his or her series. That has not always been the case in the United States, and up to recently was less prevalent in Europe. But the trend is also underlined by the general nature of our culture which is less experimental, seemingly less curious, and less interested in the arts than the preceding generation. Federal, State, and Municipal money available.