There should be no question as to what you want the visitor to do, how they should do it, and that there is a compelling reason for them to do it. That Suck for ideas about what to avoid. Expertise A Links work File structure adhered to Security is set so files can be read. Loads in IE and Netscape. No spelling or grammar errors.
Work is complete.
Work is original and well thought out. Content of site is significant and makes sense for the business. Easy to find links. Work is well presented. Effective use of Alignment, Contrast, Proximity and Repetion is evident Graphical impact is exceptional, creating a consistent 'look and feel' for the site that motivates visitors to buy or respond enthusiastically Student demonstrates creativity.