Donna Macey, then principal of Lake View, was impressed with IMP and wanted it to reach as many students as possible. To accomplish that, math teachers met with enrolling students and their parents to explain IMP and give them the option of following the IMP path or the traditional path. IMP proved popular, with sections filling up quickly. Further, math teachers set calculus as a goal for all students, beginning with 8th-graders at neighboring elementary schools. Meeting with the incoming freshmen and their parents, they encourage the students to enroll in summer math classes the school offers.
Teachers continue talking up calculus during freshman and sophomore years.
Seniors who take calculus join the marketing effort, talking to freshmen and sophomores about their experiences and designing their own T-shirt. Students who enroll in calculus are required to attend a summer preparatory course that meets four hours a day for six weeks. Teachers' attention extends beyond math. In Kaplan's classes, for example, students write about their classes and their lives outside school. This year, Lake View began phasing out IMP in favor of a new textbook series that integrates social studies, art and literature in the teaching of algebra, geometry and data analysis.