About 200 characters. Maximum of 1000 characters. A maximum of 1000 characters are used by some search engines. Since most search engines apparently do not do word stemming, you might consider repeating the most important words as variants like plural until you achieve a target length. The keywords meta tag is used by some search engines to affect which keywords are associated with your page and their relevancy.
Some search engines are case sensitive, so varied capitalizations can be useful.
You can create a description for your web page, rather than having the search engine's robot use the first 200 characters. IEEE Computer Magazine, Dec 1998 by Pearl Brereton, et al. InternetQA hopes this automated web testing web site is a useful resource to your company's web testing efforts. See InternetQA Consulting . All rights reserved.