I needed a corporate market, so I identified the companies I wanted to do business with, and discovered that mid-sized entrepreneurial businesses are the most open to saying, 'Thank you,' to clients. Three years and thousands of baskets later, Sander's client list includes banks, Web designers, manufacturers and financial service companies. A top seller is the Cincinnati Basket, filled with fare from local eateries like Graeter's, Skyline Chili and Montgomery Inn. Jinny Sander ships about 200 gift baskets a month to corporate clients throughout Cincinnati. I called the number back and, thankfully, it turned out to be a joke that some employees were playing on their manager.
Sander draws the line at certain requests.
Someone wanted a Valentine's Day basket filled with risqu items. I don't need orders like that. Growing competition has Sander thinking about taking her business online. I want to make the client's gift look like they hand-picked everything with only the recipient in mind. I want it to be that personal.