The teenagers gathered here say that simply warning their peers that smoking can endanger their health won't prevent them from trying cigarettes. Cigarette packs already carry warnings that say smoking causes cancer, lung diseases, and emphysema, among other serious ailments. In the Classroom Mr. Ericksen of the CDC said the Truth campaign is effective because it taps into students' sense of fairness. Kids don't like to be deceived. This same message is at the heart of the tobacco-control program's new health curriculum, being taught now in hundreds of Florida classrooms.
Smoking is nasty.
The cartoonlike character previously used in ads for Camel cigarettes has long drawn fire from educators and anti-smoking activists, who say it targets children. It's your job to convince others that smoking pollutes your body. Turning to the Law While Ms. Abele instructs students in the classroom, Lt. Rick Mills of the Florida Bureau of Alcohol and Tobacco is busy educating teenagers on the street. In a special operation that was launched as part of the tobacco-control program, bureau officers have doubled their patrols of retailers, looking for those that illegally sell cigarettes to children younger than 18.