Public Relations majors must complete 36 credits that include the courses listed below and nine credits of approved electives in CJ courses. Understanding the objectives, message concepts, and strategies which underlie advertising is the goal of this sequence. Students are prepared to conduct research, establish goals, create messages and implement plans. Advertising majors must complete 36 credits that include the courses listed below and nine credits of approved electives in CJ courses. This sequence focuses on understanding radio and television as media which disseminate news.
Students are prepared to gather, write, edit, and deliver broadcast news stories.
Broadcast Journalism majors must complete 36 credits that include the courses listed below and nine credits of approved electives in CJ courses. This sequence focuses on gathering, analyzing, and writing news for mass audiences. Students are prepared to research, evaluate, prepare, edit, and design print news stories. No student may have both a major and minor from the Department of Communication and Journalism. Students majoring in Communication and Journalism may not include CJ courses in a Topical Minor without prior, written approval of the Department Chair.