A lot of folks place the blame on the deranged individual who responded so radically. Now switch to a freelance writer sitting down to write a sales letter she'll use to drum up work. She knows she's capable and has won a number of contests and has lots of published clips to show. So she gets to work writing about her qualifications and why editors should call her when they need freelance help. The letters go out.
Weeks pass by.
No editors call. She knew what her intention was. Intent is what you WANT or HOPE will happen. When it comes to communicating, your intent doesn't matter. Results are the only thing you should be focusing on.