The worst ratings went to NBC s Just Shoot Me, Fox s aforementioned Titus and The Simpsons. There were eight programs depicting dads in a negative light and just one showing moms negatively. And not just divorced dads. A current TV advertisement promoting a vacation resort in Florida depicts a family on holiday there. The small son narrates as images of his family, his parents and his sister enjoying the sun and fun of Florida, fill the screen.
Today s most powerful cultural institution is television, declares the report.
Ninety-eight percent of American households currently possess at least one television set, and children watch it three to four hours a day. The American Academy of Pediatrics estimates that by the time they are 6 years old the average American child will have spent more time watching television than they will talking to their father during their entire lifetimes. CE Click here for reprint information. Email this article to a friend. Return to top of page.