We achieve this by positioning the community pharmacist as the first port of call for all medicine and drug related problems. The Drug Wise Counsellor Campaign is a national, non-profit organisation run by pharmacists since 1991 as a Section 21 Company. The head office is in Norwood, Johannesburg. Drug education includes illegal drugs, drugs in sport and commonly abused medicines. Custom training to community pharmacists, front shop assistants, pharmacy students and interns.
Training equips pharmacists to confidently handle any situation with empathy.
Outreach through community events like fun runs, cycle races, competitions, exhibitions and media coverage. Drug Wise initiated the yellow ribbon campaign which is celebrated on 26 June, International Day Against Drug Abuse and Illicit Trafficking when our pharmacists hand out yellow ribbons to the community. Out-patient counselling centres in Johannesburg, Western Cape and Tzaneen. Centres are being developed in Namibia, Centurion, Rustenburg and Rosettenville. The community pharmacist is accessible and trustworthy.