GALL Description Launched in 1908 when the Canadian marketing industry was in its infancy, Marketing Magazine is the only Canadian national weekly dedicated to the business of marketing and advertising. Topics covered include agencies, marketers, media, promotion of goods and services, direct mail and public relations. Special Features Marketing Magazine serves the marketing community by providing a forum for the exchange of industry news, ideas and information. The magazine supplement Digital Marketing focuses on new computer-driven innovations in the practice of marketing. Database Content Includes the full text of all editorial content and special reports.
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Update Frequency Marketing Magazine is updated weekly on Monday, the day of publication. By Jim McElgunn Canadian Living publisher Kirk Shearer doesn't become president of the Metropolitan Toronto Convention and Visitors Association until Feb. 13. In fact, the gap isn't that huge. Shearer says the Montreal figure covers the entire marketing budget, and the Toronto figure only media. And he says Montreal's spending dropped to much lower levels after a one-off major marketing push.