Startup promotes commerce on the Internet.
The primary business transaction Locke sees his customers performing on MecklerWeb is just exposing themselves to the entire Internet community and advertising their availability for informational intercourse. Locke sees the Internet as a kind of Yellow Pages without bottom. Companies can put everything that might possibly be interesting about there companies on a series of web pages that lure visitors into the hypertextual labyrinth they create. An E-mail button would allow those caught in a company's web to transmit a message asking for more. Christopher Locke , president of MecklerWeb, in Westport, Conn., recently talked about his plans with PC Week Senior Editor Kimberly Patch.