You can't assume that just because you tried a new brochure or a new ad, or started a newsletter that it is not working just because you didn't get a response in the first month. You have to hang in there - people don't always respond immediately. If you are not getting any favorable responses after ninety days, then you can change it. Only change one part of your marketing approach at a time. If you change more than one thing, you won't know what worked.
Visibility is crucial to build relationships and attract clients.
Find something to do on a regular basis that will help people get to know more about you and your business. A newsletter is a great way to keep your name in front of people. You can use your newsletter to let people know about new products, special sales, and upcoming events. If your business is a service, you can provide tips, new ideas, testimonials, and success stories. You don't have to write the newsletter - there are great services available that will provide articles, and put it together.