Media Relations SFA serves as a spokesperson for the snack industry by informingthe media about consumer snacking trends, snack food sales, andby answering a wide array of media inquiries. In addition, theassociation takes an active role in promoting snacking by providingthe media with information on how to include snacks in meals,parties and picnics throughout the year. Insight SFA keeps its members abreastof regulatory and legal issues affecting the snack food industry,as well as providing them with comprehensive information on thesnack food industry. The association is also a leading sourceof U.S. snack food sales data and trends within the industry. State of the IndustryReport SFA publishes an annual State of the Industry Report.
Thisauthoritative report examines domestic sales of snack food bycategory.
Sales figures are determined from scanned market researchdata, a SFA membership survey and discussions with industry participants. This directory is updated annually. SFA MembershipSurvey SFA takes the pulse of the snack food industry through an annualmembership survey. Results of the survey are used to compile industry-widecosts and profitability, and packaging in the snack food industry. The SFA section features information on the latest industry news,marketing updates, technical advances and international developmentsin the snack food industry.