Kawasaki turns the conventional wisdomwhich suggests that breakthrough insights appear when you're in the heightened and altered state of sitting in a beanbag chair squirting colleagues with water pistolson its head. He shows how the key to creating a revolution is analyzing how to approach the problem at hand. Command Like a King. In order for a revolution to be successful, someone has to take charge and make tough, insightful, and strategic decisions. Work Like a Slave.
Successful revolutions require hard worklots of hard work.
To go from revolutionary to visionary, you'll need to eat like a birdrelentlessly absorbing knowledge about your industry, customers, and competitionand poop like an elephantspreading the large amount of information and knowledge that you've gained. Kawasaki's relentless enthusiasm and verve will empower you, whether you're an entrepreneur, engineer, inventor, manager, or small-business owner, to turn your dreams into reality, your realty into products, and your products into customer magnets.