That never works. Philosophically, what has to happen is the industry takes things through its cycle. It's like human life. You'll have to be born, there's no way to get around that. You'll have to get through adolescence before you become an adult.
Software is the same thing.
If it gets born, it usually goes through a period in which there is rapid best-of breed status that determine the adolescence phase as the individuals earn their right for recognition. You cannot shorten that process. It's the customers who debate which is better. They worry and debate it for five years, and ultimately the products sort themselves out and they don't care anymore, customers just buy the Office suite. We're still in a cycle in which products are more important than suites.