Your major direct marketing alternatives are direct mail, print, broadcast and telemarketing. Each offers advantages and disadvantages, but surely a most useful measure in deciding which is best for your campaign is cost-effectiveness. A direct mail piece generally costs less than a phone call. However, a telemarketing call can answer questions and address particular interests in a way that no printed material can. So telemarketing typically generates a 6-8 times better response than direct mail.
Telemarketing also obtains immediate feedback for quick analysis and strategy shifts.
Scripts are edited, calling hours modified, offers sweetened, demographic targets shifted and seasonal variations accommodated-all within days instead of months. Contact Us Copyright 2001, Edge Teleservices, LLC , all rights reserved. Some images copyright PhotoDisc, Inc., 1998.