If CRM Is Driving Your Customers Business Crafton said that, these days, if CRM is driving a customer s business, he ll concentrate on that first. Researcher Gartner says that CRM is most accepted by industries in which customer stickiness is vital, such as financial services, banking, telecommunications, and insurance. More stable industries, where long-term relationships are firmer, buy into CRM less. These industries include utilities, information technology, and pharmaceuticals. If a customer is looking for CRM, Thought.
Velocity becomes a potential provider of services.
But if customers aren t actively looking, Crafton lets them know that CRM is available, and that it is a great enhancement to their business operations. It s easier to convince a customer about the virtues of a product when you use the product yourself. Crafton actually uses CRM software at Thought. He said that in the year he started using CRM technology, his business doubled. He made sure that he knew the software s features so that he could use it to its fullest potential.