Company assets are user assets. Stockholders and users truly own the company, and thus, they own the information in the company. By closing the information gateway, a company can seriously jeopardize its strategic position. Users will quickly and unabashedly seek out those companies where information is freely accessible. Trust is built by the open company .
Users see honesty when information is naked to the eye.
And, even if the company chooses the wrong path, it will be the open path. Under the burning light of user scrutiny, the open company must acknowledge its errors. Ultimately, there is no choice. A company must be honest or become honest. If users can trust a company, the competition will have great difficulty stealing them away.