In addition, students learn the major departments and corresponding responsibilities within a company. Marketing Plan Students are introduced to common models used for planning. Students are required to apply these models to different business situations. Students learn the elements in a marketing plan. Week 6 Chapters 4 and 5 Analyzing Marketing Opportunities Scanning the Market Environment Students learn the role of research in the marketing process.
Students gain an understanding of the various macro forces that effect a company.
The Prisoner s Dilemma Students study business markets and understand how business and consumer markets differ. A significant amount of time is devoted to analyzing competitors and developing competitive strategies. Students are introduced to The Prisoner s Dilemma as an illustration of competitive forces. 11 Developing New Products Product Differentiation PLC Strategies Students learn the steps a company undertakes to create and launch a new product. Students learn why new product development is so important and the risks involved in the process.