Direction Downtown's technical team developed policies to determine criteria of attractions to be signed. Public buildings, funded in part with public money, are candidates for signage based on documented annual attendance figures. The City and IDI will administer the program. IDI will also provide training to hospitality industry front-line staff through seminars. Printed materials including maps, calendars, buttons and stickers have been produced to reinforce the program and the quad symbols.
Vehicular signs use reflective vinyl to enhance nighttime readability.
The quad reference enables private businesses, not eligible for signage, to use the program when giving directions. Direction Downtown was tested in a pilot program during Summer 1998. Visits to Downtown's top 20 attractions have increased 344 percent since 1994. The number of convention delegates has increased 49 percent since 1994. This sign program ensures that the citizens of Indianapolis and our guests can get around smoothly and supports continued economic development through our booming tourism industry.