They do not see it as a conflict. They see it as a plus. There is another question that pertains to size. Some companies prefer smaller local agencies to larger-scale national agencies. A lot depends on the personal preferences or available funds.
Strategy is another key issue.
More of an art than a science, determining whether the agency is a good fit from the start is essential, Griffiths said. It's got to be a good match, Griffiths said. A lot of times companies probably don' t spend as much time with the agency before making the selection. Often companies meet their agency at the briefing session or presentation. Instead, Griffiths advised, meet them in a more personal atmosphere, like over dinner.