Self-directed learning is conducted a little differently than most companies. McDonalds is very prescriptive. McDonalds cultivates champions within the organization that serve as change agents. Franchise model is difficult, need a really compelling business case for owners to buy in to initiatves. We actually look for support and guidance in best practices, and seek help with internal mikeeting strategies as well as guidance with implementation.
Support is looked for in a vendor.
But more knowledge, including tracking systems, evaluation, assessment, mikeeting programs, etc. And help on work behind the scenes. Depends on the project. They sometimes provide the consulting we need. Keeping focus on original strategy.