It should be kept in mind that witnesses from lower socioeconomic groups tend to use a powerless speech style more frequently. Attorneys need to be aware of this possibility when using such a witness and should take appropriate steps to minimize this speech style during the testimony. Content Beyond the speech and demeanor characteristics of witnesses, attorneys also should capitalize on various aspects of the content of the testimony. The testimony should be organized, clear, and designed to portray the desired impact. In addition to the speech style, the words chosen to portray the testimony can influence the effectiveness of the testimony.
Words contain different loadings.
These loadings influence how the listener views what is being described. For example, describing an automobile accident between two cars as the first car having bumped, collided, crashed, or smashed into the second car carries widely different mental pictures as to the degree of force and resulting damage involved in the accident. By paying close attention to the key words chosen by witnesses, attorneys can insure that these words convey the desired psychological impact. Testimony also can be made more persuasive by judicious use of hypotheticals, anecdotes, and examples. These tools have a variety of benefits.