This day and age you should be able to find out about a company before you interview, through the net. Not persistent enough. Resumes are not creative enough. If you can't market yourself how can you market a product. Describe your ideal entry level job candidate.
Talent always comes first.
But if you have talent with a lot of attitude, you won't get far. Any graduate should come out of school and be eager to learn. Be willing to do anything, nothing should be beneath you. Work hard, dedication and perseverance are very important. Be self motivated, always look for opportunities and jump on them, don't wait to be asked.