In an intensely-competitive industry with a high failure rate, Outback has done very well. Look at Outback's success through each of the four frames. Outlook's leadership is provided by a troika of Chris Sullivan, Bob Basham, and Tim Cannon. Your advice about Outback's strategic direction. Sullivan is particularly interested in short, provocative memos that give him new ideas or creative ways to think about Outback's future.
Stories are a powerful medium of entertainment, instruction and sense-making.
Reflect on the most powerful elements of the EMBA experience.