The Apparel Marketing major is designed for students who want to prepare for marketing careers in our complex and rapidly changing retail, textile and apparel industries. Graduates of the program find careers that combine creative talents and business skills as buyers, department and store managers, executive trainers, personnel directors, manufacturer representatives, and marketing directors. An apparel marketing degree can also lead to opportunities in international retailing. ECON 104 Macroeconomics RES EC 211 Intro. Please contact the Consumer Studies Department for information on General Education Requirements.
Scholarships are available for academically qualified students.
In addition, the department has a special opportunity fund for minority students. Students can take advantage of the many courses available in other departments of the University and also, at no extra charge, at nearby Amherst, Hampshire, Mount Holyoke, and Smith Colleges, through the Five College Consortium. A free public bus system links the colleges, making it an accessible option.