That is exactly what we, the audience, fall for. The society we live in today are interested in controversy and arguments. However, what the show or article is about may be mislead by the title it is given. From what is gathered, the title of this section was somewhat deceptive. Tannen pointed out that by altering titles of articles or talk shows can mislead its audiences but ironically, she applied that theory to this section.
Titles can be misleading to what it really represents.
But it is only done because organizers want to create arguments and controversies that would attract audiences.