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Some banners blink.
Some banners have messages or product images that fade in and out. News Web properties in February. This new format has caused quite a stir, even in Internet advertising, an industry not exactly known for adhering to standard practices. The Internet Advertising Bureau's recent move to introduce seven new ad formats to the industry's guidelines was at least partly driven by CNet's new look. It might be wrong to tag the new CNet format as a new version of a traditional banner.