CRM data integration lets site operators directly address registered customers. Efficient preparation of offers By modeling and evaluating the customer's behavior, providers can monitor the success of their website and dynamically adjust their business model whenever necessary. All three modules optimize each other's recommendation behavior in the process. The rule-based module lets the provider define rules for generating recommendations, using guidelines derived from a pool of customer sales data. The provider defines the rules in b-manager .
User profiles are logically related to one another and assigned to documents in a graphic interface.
This allows the provider to apply his business model to the site using flexible rules. A registered user's current behavior is compared to his personal behavioral history. The current behavior of anonymous users is searched for behavioral patterns similar to those of other users. In both cases, statistical modeling generates an optimized path through a given website tailored to the individual user. The users' patterns of proceeding through a site can be viewed on b-monitor 's graphic interface.