The fact of the matter is, people don't like banners. Banners are usually poorly designed, far too large in size, and distract from the web site. What many web users seem to forget is, that without the banner ads there would be no content and there would be no site. Truly free sites are few and far between these days. There is simply plenty of money to be made on the Internet., and so many different ways to make it.
Web users blocking ads with special software is almost the equivalent of stealing a pay TV channel.
The web is not free. The trend continues, and won't stop anytime soon. Anybody with anything on the web, but it will kill the little guys. Webmasters have to accept that relying on banners is a losing business. Even without the software, most people tune banner ads out because they've become so common.