But that s been a big reason for the lack of performance in terms of the digital transition by a lot of the companies in the sector. Looking at the photographic side, key vendors have come to the realization that success in the digital world is more about infrastructure and output than it is about input. In a conventional world, film drives profits. In a digital world, there is no film. Again, the profits in the digital world do not come from input.
Success comes from output, infrastructure and services.
Remember, in the office equipment sector, for years there was talk about a paperless office. We ended up with more paper usage, not less, because people stopped filing and just printed on demand. In a picture world, I think we re going to see much of the same. More pictures will be taken. Fewer will be saved, but those that are will be stored digitally.