The company expects to begin sending E-mail ads as early as May 1. Rogers said subscribers only stand to gain from the service. Every three months, our subscribers will receive a check from us based on the number of our E-mails ads they have received.
Subscribers have the option of canceling the service at any time.
For potential advertisers the service offers an effective way to reach teens, college students, and seniors, three Internet-savvy groups which have become difficult to access through conventional advertising methods. Also, subscribers are asked to provide demographic information that advertisers will be able to use in targeting interested audiences. The company projects that it will have nearly one million subscribers by the end of its first year. This new direct marketing alternative has the potential to impact the entire Internet advertising industry. The company expects to begin sending E-mail ads as early as May 1.