Call me or click here to contact me, and I ll be happy to discuss your direct marketing needs. Even though seasoned direct marketers develop a good sense of what will work, there are always surprises. Concepts that work in one marketplace may not work in others. Packages that look like winners sometimes fail. And packages that everyone is sure won t do well, sometimes become champion performers.
Testing is the one of the most important ways to insure direct marketing success.
Unless it s a self-mailer, every direct mail package has an outer envelope and a letter. The letter is the chief selling tool, which is why packages without letters almost never work. Even if you have a toll-free number, the package should have an order card. Some people will not respond by phone. There should also be a reply envelope to return the order card.