Exposure Pepper the cyberworld with multiple signposts - but don't put these signposts just anywhere. Position them adjacent to content that is relevant to your audience. Messages found in context are always of more value and, therefore, are likely to be sought out and remembered. In cyberspace, message frequency is a function of user control. Get the user to come back by making your messages appealing, attractive and useful.
Time Be sensitive to delivery time and how fast information is retrieved.
Realize that even a nanosecond delay may prompt a consumer to think about going elsewhere - or worse, to think about the cost of being online. Remember that graphics take longer to download. Use them sparingly, where they enhance a story - not where they simply look good. Space Space is virtually unlimited online. Don't be afraid of raw volume of information.