The programme prepares students for the imaginative, intellectual and technical demands of designing for the packaging industry. It encourages students to extend their horizons by understanding the social, cultural, commercial and political influences on the designer's work, and to question preconceptions about the function and design of a wide range of packaging. Students gain practical experience on a series of projects including design competitions and live assignments with consultancies and industry. This insight into the realities of packaging design is enhanced by business and professional studies which expose students to issues in advertising, retailing, brand management, environmental design and pan-European marketing.
Students increasingly direct their own studies.