Possibilities for telcos and TV broadcasters exist within the Digital TV market.
Television is good at developing and delivering programming content to mass audiences.
Telcos' strengths include strong customer bases, established billing arrangements, and effective customer management systems. By guarding existing revenues and building service offerings in the convergent space a market leader will emerge. Digitization of broadcasting transmission breaks down the barriers between the Internet, traditionally a telecommunications domain, and the traditional media-oriented television sector. Convergence of the two sectors occurs with interactive services offered to consumers either through their television or personal computer. Once television interactive services have reached maturity they will compete head-on with the services offered by the Internet, and similarly the Internet will rival television in information, entertainment, and educational video and audio services.