Some categories even have sub categories.
Categories as well as sub categories may additionally be divided by price-point, age, etc. as well. Annually, and sometimes quarterly, toy companies make marketing decisions as to which product categories they will enter, continue, reduce or eliminate. These product decisions are determined by a marketing plan that will outline specific product type, price-point, consumer reach, license property usage, time schedule and more. Categories of interest continually change as consumer interests, trends, and technology dictate demand. New categories continue to emerge as less fashionable ones fade.