I smiled in anticipation of what Les was going to say. I pondered it for a moment and thought of how much sense that made in my personal life. Six months later I applied the same definition to all aspects of life especially my business. I laugh when I tell people I must be crazy to be in business for myself, because many times I have done the same thing over and over and, yes, the results were the same. It's easy to repeat actions, whether they be management decisions, advertising programs or even hiring procedures.
Some tasks have to be done by the book, learning to look on a different page is the challenge.
The first step in changing the way we do things is to set goals. Think of your business as a football team. Your goal is to win the Super Bowl. Obviously, you can't show up on Super Bowl Sunday and say 'we're here to play' if you haven't achieved several other goals along the way. Those goals would include winning your divisional title and conference playoffs.