For some people, research means publication in certain periodicals or by certain presses. I have actually heard the word research applied to extramural funding. It is acquiring new knowledge. And it is telling people about that reordering and acquisition. But it is nothing else.
Service also links to teaching and research.
While we disseminate information directly in the classroom, we also inform a broader public as a service. My radio program is a dissemination service to the community, but it also represents my own reordering of knowledge and a lot of original acquisition of knowledge. If I forget that and let the program become journalistic reporting of textbook material, then I turn service into an activity that does not belong on campus. Of course, if I let my classroom teaching reduce to journalistic reporting of textbook material, then teaching itself becomes an activity with no business on campus. Our College of Optometry runs a large clinical facility to train students.