Let me interject a comment about pushing the envelope with domain names. The bar regulators have been lenient about domain names to this point. We may see some movement to force lawyers back to the rules applicable to law firm names. That d be a shame. These names are easy to remember, but if you stick with using the law firm name, you can run into problems too.
Some law firms have partner names that are difficult to spell.
It's easy, it's technically trivial, and the price is not a barrier to most firms. Filling out the domain name registration form is a ten minute job. It is simple to set up a web server so that more than one name points to the same directory. Multiple names pointing to the same directory makes more sense for larger firms, especially ones that have names that are frequently misspelled. Great point, particularly for firms with many names in the firm name.