Come to think of it, that is a value. The book is a quick read. But it comes up with these little gems gradually. It is really important for coaches to take an active role in the lives of their athletes - away from sports. What coaches say, do, and expect have important influences on what athletes do.
Some consequences are unintentional.
Off-hand remarks may have serious meaning to young athletes. This can be especially true when it comes to nutrition, weight, and eating habits. And these are not solely issues related to female athletes. Growing evidence suggests that any young athlete may suffer from disordered eating. And three graves on a hill.