When one news release is aimed at many markets, it tends to be far too general, and won't be easy to understand how a product relates to packaging. We need to know what it does and how it does it, not just what it is. Naturally, this is rarely the case for full-time packaging equipment. But even with these machines, identification of end uses and applications helps us do a better job. If your goal is to get the release published, you're certainly better off listing a contact who's easy to reach , and especially one who returns phone calls.
Some companies automatically list a sales manager, who is most often on the road.
If Packaging World can't reach the appropriate person to answer a question, we're not likely to publish. Similarly, if the contact is lax about returning calls, we have to move on to other releases we can publish. Style isn't vital, but it helps. Since many of us do some editing directly on the news release, please double space it. It also helps avoid eye strain.