Joe LePla co-founded Parker LePla, an integrated branding, public relations, and copywriting agency.
Values speak to the commitment a brand makes to society at large.
Because a brand and its customers operate within society, the values a company assigns to a brand will have an impact on customer relationships. In fact, these values can strongly influence customer preference and loyalty. Every company has values. Make sure you know what yours are. The people at the top of a company must also live by these values.