Seminars and workshops are particularly potent business development tools. Here's everything you need to know to use them to grow your business. If you ve ever seen delegates queue to purchase audiocassette programs at a Tom Hopkins seminar, you ve seen the power of a good seminar presentation.
Seminars are a hybrid sales tool.
This article will show you how to harness the power of seminars and workshops to multiply the effectiveness of your sales process. While some of the ideas in this article may fly in the face of conventional wisdom, we ll stand by them. Typically, you have three options. Your seminar can be used to acquire new relationships. Or, if your core business involves promoting seminars, your seminar can, in fact, be your product.