To explore an excellent example, click here to view the Clean Fuel Vehicles special advertising section shown at left. Special advertising sections represent a growing trend in magazine publishing. Whether run as inserts or polybagged outserts, these sections present a win-win scenario for publishers large and small. They add to a publication's page count without requiring additional editorial expenditure.
Special sections offer interesting reading.
Importantly, because these sections are designed to provide a voice for a specific industry, company, or point of view, they also generally bring in a substantial amount of incremental advertising that wouldn't otherwise appear in the magazine. Green Car Marketing and Communications has authored many special sections for publishers. Available services include conceptualization, promotion, writing, layout and design, and advertising sales. Sections may be produced in conjunction with existing editorial and advertising departments or as stand-alone projects. These turn-key projects are of particular interest to publishers who need to bolster the bottom line with special projects, but wish to avoid the burden of additional staffing to handle the job.