The Industrial Marketing Practitioner, a quarterly newsletter published by The Industrial Marketing Practice Association, brings over 1,000 readers practical ideas, tips, and answers about industrial marketing. Typical subscribers are marketing managers at medium to large corporations, market communications managers, and corporate executives with marketing responsibilities. People at industrial companies write for IMP to convey significant information to their peers, inform them of developments in the industry, explain new or unusual approaches to common problems, or say something they believe should be said. Professionals who serve the business community must be particularly alert when they write for IMP because their articles may easily be construed as attempts to sell products or services.
Unsolicited manuscripts are welcome, although submission is always on speculation.
The article is a sales pitch for the author's product or services. Case histories discuss a specific business or marketing project or problem, why it existed, and the steps taken to complete or resolve it. Writers should include enough information to enable readers to make independent judgements about whether the solution might work in other situations. Provide enough data so that readers can make that judgement. IMP invites letters to the editor on any subject of interest to our readers.