It started with Folgers Coffee. Now I hear these flavor crystals are what make Cinniburst gum so damn strong. I'd like to see what it can do for grape soda. Maybe it's something truly secret and mystical like the muppet-guarded The Dark Crystal. I bet it's salt, though.
Salt is a flavor crystal.
So is sugar. And sugar could certainly enhance the taste of coffee or gum. Oh, wait crystal meth . That clears things up a bit. No wonder that gum is so fucking good.