Include links in directories, search engines, niche directories, complementary sites, and in all your stationery and advertising. Also form higher level links by writing articles for mailing lists, website forums and publications. 5 - Building Community To keep your clients loyal to you and to gain lots of new ideas to improve your marketing, build a community. This you can do through discussion media, newsletters and cooperative programs. But the main tool is an attitude of cooperation and helpfulness.
Some people think of the Internet as just another medium.
But it's more than a medium, more than a new marketing vehicle, more than a communication system. It's a complete society. The website should, therefore, be made the place for the coordination of all external messages to and from the company. More and more the website will become central, rather than peripheral, to the company. Because the Internet-society, as well as society in general,is constantly changing, what is a very good website today may not be any good tomorrow.