As any department store, national chain or shopping mall developer will attest, the retail scene has changed dramatically over the past few years. Savvy consumers have easily adapted to promotional offerings from merchants of all types, and the aura that used to surround holiday profitability has all but vanished. Customers are shopping both earlier and later to take advantage of sales. The aging boomer market is driving striking new patterns of sales in certain categories such as home goods and apparel.
Shopping centers have to change focus in order to retain market dominance.
And branding has taken an enhanced role as buying behavior has started to redistribute and become more splintered. Our company's focus with regard to our retail clients has been one of developing strategies and creative executions that deal with change-management and the evolving customer. For some, alliances to non-profit causes enhance an image in the community. The marketing plan could include comprehensive, multi-center print programs or broadcast programs . For many clients, the sales focus has shifted to new categories .