The very qualities that make Merlot less powerful than Cabernet Sauvignon make it more palatable for some wine drinkers. Don't be intimidated by wine snobs. Merlot is easier to drink by itself and it goes well with lighter foods. With the exception of Blanc de Blanc, it is used as a base for all Champagnes and is admired for body and elegance. It is related to an Italian grape but, with no French heritage whatsoever, it is exempt from the unfair comparisons many fine California wines have to endure.
Styles vary from light and young to heavy, syrupy, and late harvest.
Even more popular than a full-bodied red Zinfandel in today's market is the blush wine known as white Zinfandel.