People who get into that sort of thing however will lap it up and their own new ideas will be manifestly similar. Everything is a text. The power of computers lies in their ability to work with symbols. Text is the stuff of the web, the root of all media. Haiku, the sonnet, a Java applet source file and a web page are all just words, grown on a tightly structured lattice.
Words act as triggers for complex interactions within people and machines.
Families of letters with associated genes for shape, sound, behaviour form readily to make words, paragraphs, lines, stanzas, poems, code, names and novels. Languages evolve, adapt, die and are reborn. To deny that languages are alive is like denying that the earth is round. Chemical changes cause alterations in perception. Tired, hungry, relaxed, stoned, tripping, drunk, excited, scared, bored are all words which conjure memories of physical events within your body.