We prefer that industry and product news releases be mailed instead of sent by fax. We do not return photos. Each AiA story highlights a specific solution to a specific problem. The editors welcome the opportunity to review submitted case histories or field reports for possible publication in Assembly in Action . The format is straightforward.
Somebody has a problem.
They solve it with somebody else's product or service, and they are willing to be named and describe both the solution and the benefits. The story should name the user company and the end-product it is assembling. Then the story should describe the problem, and how the vendor's product was applied to solve the problem. The story should explain what function the vendor's product performs in this particular application, describe how the vendor's product was integrated into the overall process, and discuss any unusual aspects of equipment installation or operation. In some cases, it is acceptable to describe why one technology was chosen over another.