Here are excerpts from that report. The mission statement comes from an identification of the corporations purpose, objectives and strategy. O'Shaughnessy's corporate mission. O'Shaughnessy marketing mission statement. The purpose of the marketing function should therefore reflect the parent organization's marketing strategy.
Sales is a marketing function, but it is often kept separate from marketing.
This is the result of the historical precedence of sales to marketing. Nevertheless, I emphasize, sales is a sub-function of marketing. So are telemarketing, telesales, and customer service functions. Consumer Goods Model vs. A consumer goods marketing organization can be characterized as primarily selling small quantities of a product to end-user individuals through a distribution system which includes manufacturer, wholesaler, retailer, consumer .