Pampers is a good example of a company who uses market focus. Pampers manufactures and sells diapers and baby wipes. These products are geared towards people who have infants and toddlers that are not yet potty trained, thus needing to wear diapers. The use of market focus by Pampers is greatly seen on its web site. This site is full of information about the products and stores as well as information about infants and children.
Topics range anywhere from development, health, feeding, safety, skin care, and sleep.
There are also experts available at this web site to answer any questions consumers may have pertaining to infants and children. Pampers appeals to parents by offering coupons to anyone who signs up at the web site. This is enticing for many consumers since the cost of diapers really adds up and children go through so many. Cover Girl is an example of a company who uses a mixture of the three competitive service strategies. Cover Girl produces and sells make-up or cosmetics.