Breastfeeding reduces a mother's economic and medical dependance. Breastfeeding diminishes the power of commercial interests to manipulate in the advertising of breastmilk substitutes. Breastfeeding confirms a woman's power to control her own body - breastfeeding challenges the established medical models and business interests that promote bottle feeding Breastfeeding confirms a woman's unique ability to care for her infant in the best way possible. Breastfeeding challenges the view of breasts as merely sex objects. Breastfeeding promotes optimum infant and maternal health.
Women have the right to accurate information and societal support.
The Goals of World Breastfeeding Week 1995 To raise awareness that the right to motherhood, including breastfeeding, is an important women's issue. To sensitize communities and encourage them to be active in supporting breastfeeding To link breastfeeding with national and international activities for the World Conference on Women in Beijing September 1995.