The wallpaper market is still going strong, but an increasing number of homes in the Chinese mainland are switching to new designs and modern finishes. The idea is to add a touch of sophistication to the interior ambience. Also, a splash of colour brightens the home atmosphere. Nowadays, modern wallpapers are easy to maintain in good condition and to replace. Some of them are highly durable, fire-resistant and convenient to clean.
Wallpapers are price-competitive compared to other wall decorating materials.
While the market for imported wallpapers looks promising, domestic brands also enjoy wide acceptance. After years of introducing modern production lines from abroad and upgrading technology, mainland factories have the expertise to produce high-quality wallpapers, which are on a par with foreign makes. They are comparable to imported products in colour and texture, but are much more price-competitive. Linlan, Tianli, Xiangmei, Jinchao and Aishe are some of the leading Chinese manufacturers in the trade. As the housing reform gains momentum, more home buyers will be decorating their new homes.