Often, when people think of the Internet, they think it is complicated. But with all of its components, networks and interconnecting magic, it is still about marketing and knowing your customers. You should remember that what was important before the Internet is still important today. It is still crucial to listen to customers and know what they think and need. Companies must ask how they can effectively use the Internet to gain more information from customers and then respond to those needs.
Some companies use the Internet to send surveys and increase their customer knowledge base.
Sometimes, going online and visiting chat rooms provides insights to how customers perceive a company or brand. In addition, effective Web sites allow an opportunity for customers to ask questions and voice complaints. It is even more important that marketers look for ways to enhance relationships with customers because the Internet has made it easier for customers to find alternate suppliers. Customer responsiveness and customer service remain important on the Web, perhaps even more so, since the Internet magnifies mistakes. If they can't, the customer can easily click the mouse and search for another supplier.