We are a unique telemarketing company. Think of us as matchmakers, a kind of dating service for American commerce. We bring together those who have something to sell with those who are looking to buy. All we do is make sure database marketing lives up to its potential. You know how it's supposed to work .
Trade magazines exist by selling advertising space.
The magazine is free to readers, so advertising rules in the trade pub business. The cost of advertising space is based on the pub's circulation audit. The more and better qualified the readership, the more expensive the space. Namely, those who are part of a specific profession or industry. If, for example, a magazine is all about medical records software, the preferred audience is doctors.