What the producer didn't realise was that the channel had a better deal than him because the same producer sold the same films 6 years later at 5-6 times the above figure . I'm sure considering the upward revision in prices by the day he must have been cribbing for more. Satellite rights are going through the roof as the below table shows and I feel that this trend will continue. Snugly crouched on his couch after a hard day of work a typical city guy cares two hoots about the programming strategy of media barons. One flick of the remote, and they are off to new channels.
Tomorrow is promised to no one.
Sports and movies being two of the most sticky content. The results are visible in the next week or so as following each film, viewership for shows usually double . All kinds of channels from religion to movies to sports to English and a host of others are on the rise. Further regional channels are also getting into the game. Getting and holding onto eye-balls is that much more important, with the greater choices audiences have.