Tweaking involves positioning the business to be different from rivals. Funnel outputs are controlled by a flowput key. Internal and external customers want management to allow more and more inputs into production of value-added goods and services. Management must adjust the key to only allow those inputs that match with organizational capabilities. In positioning, management sets the organization apart from its rivals and identifies a strategy that embodies its unique mission and lofty vision.
Strategy considers how to differentiate the organization from others over the long term.
Quality and process improvements in contemporary times are an expectation. Therefore, the key tweaking activity is a very creative and interactive process that measures and adjusts what ingredients will position the organization distinctively from others. I often discuss the ongoing imperative and importance of doing research in a variety of academic and corporate settings. Frequently, it is necessary to emphasize that research is not to be regarded as something organizations do only when they encounter a problem, but rather as a necessary marketing activity to feed the desire for growth . Problems and opportunities are viewed as normal dynamics of growth and the growing process.