The signifier is always facialized. Faciality reigns materially over that whole constellation of significances and interpretations. Tell me how much you like it. A face is such a subjective thing . The collective soul contains gaps and ruptures, never to be closed.
Tools form the appendages of a hypostasis.
Two kinds of fetishism occur during the reading - that of the commodity as value and that of the 01011 as the object of desire. Behind this reinterpretation which is truly ideological it is a fetishism of the signifier. That is to say that the subject is trapped in the factitious, differential, encoded, systematized aspect of the object. This entrapment can be called desire. People who want somebody to wear costumes, people who want somebody to sit with them while they watch dirty movies and jerk off, people who want to be tied up, people who want to wear diapers and be given a bottle.