Located in an area of beautiful lakes, lush orchards and excellent recreational amenities, the Okanagan Valley has attracted an ever increasing share of the local, national and international tourist market. To keep pace with the interest in the area hotels, restaurants and other attractions continue to multiply. The housing industry has also been booming in recent years as large numbers of one time tourists relocate to become permanent residents. In the summer, lake activities such as swimming, sunbathing, boating and fishing are very much a part of everyone's lives. Golfing is also bringing people to the area in large numbers, as there are currently more than 40 courses in the 200 km.
Winter also has many activities and attractions.
With five good size ski mountains the area is attracting skiers from around the world. Three of the mountains, Silver Star, Big White and Apex Alpine have created comprehensive alpine villages in association with their ski facilities, thus resulting in an active alpine ski scene.