Women-owned businesses are young and less complex. To that extent, they're probably interested in higher deductibles. They look for value in the product, but they're likely to be less price sensitive. They're price conscious. But price isn't a sole determinant.
Women place a higher value on developing a strong relationship with their agency.
Beth and Steven Block, owners of an agency in Orlando, Florida, that specializes in insuring day care centers, said women business owners who call in prefer to talk to them rather than employees. Women will share with others their experiences with vendors. Experts say that women will tend to pass along to business associates the names of people who have helped them and given them good products and services. They're just as likely to pass along bad experiences. Women will ask a lot of questions.