There is the face of the person or management team bringing the new idea forward. Normally, these faces have opposing points of view. The development need will most likely come from a market situation, a new player in the market, an idea in a board meeting, etc. A need, an idea, a situation in one area of a business then becomes the 'now you need to do this overnight' in another. Marketing impacts Operations.
Sales impacts Transportation.
Senior Management impacts Finance and so on. The enemy is everywhere. Trust no one. If you want something done right then do it yourself. If we didn't build it then it must be second rate.