The problem is TV itself Most critics of TV concentrate on the quality of programs. Therefore it is no good trying to improve the programs,TV itself must be eliminated. TV is mind control A TV picture consists of 300,000 dots of light, beamed at high power into the brain. The TV picture exists only in the brain of the viewer. TV pictures lodge in the brain against our will.
TV substitutes an artificial world in place of the real thing.
People thus get out of touch with their true nature and genuine experience. Hence TV viewers are are much more susceptable to the advertisers and the image makers. Mander has had much experience in advertising,and he explains that if something is advertised we don't need it. Those things we really need we go and find anyway. Advertising creates false needs.