Marketing majors are eligible to compete for one of four scholarships offered by the local chapter of the American Advertising Federation. Sales and Marketing Executives International also offers an annual scholarship to an outstanding marketing major at Old Dominion University. Through the University's Career Advantage Program, students can gain practical experience while completing the degree program. Students work for business firms and governmental organizations performing the types of tasks that are typically associated with marketing. In addition to the experience gained, they receive one to three academic credits.
Students alternate semesters of academic course work with semesters of full-time employment.
Under this option, in addition to the academic credit granted, they are also paid a competitive wage by the employer. It differs from the two previous opportunities in that the work is typically on campus.