Present Organization Master's Thesis Title Product Introduction Master's Thesis Abstract .This report provides a detailed study of product development cycle, which is defined in this report as the period from the proposal of the idea for a new product to the time when the product is available to customers in volume. Activities involved in each phase of the cycle are discussed in detail. Issues faced by product development staff are examined. These issues are categorized under product design and manufacturing, marketing, and management.
Special emphasis is placed on the issue of product development cycle reduction.
Advantages of a shorter product development cycle and methods for reducing product development cycle are discussed in detail.