Also, editorial selection is not easily scalable and is a labor-intensive process that often causes lengthy backlogs. 6.2.4 Link Analysis Link analysis is one of the newer ranking methods that analyzes the number and quality of links to and from your site. If many sites are linked to yours through a specific keyword, your site is considered to be a relevant site. In turn any sites that you link to also become more relevant. Popularity A site's popularity is based on user traffic.
Search engines monitor the search results people select most often for a given query.
If your site appears in the first 10 search results, you have prominent web presence. To gain this competitive edge, some search engines invite site owners to purchase or bid on key words that pertain to their web site. The purchase agreement may also guarantee that a clickable ad for the sports site will appear on the page with the results. However, this notation is not currently required, so most sites do not include it.