The question is are the smaller shops overpriced, he says. But Gerald Cohen, CEO of middleware and technology firm Information Builders , says the traditional consulting firms have also caught up with the smaller digital shops. The smaller interactive shops got in early before those skills were widespread, he says. Today, it's not a monopoly anymore. If you're small, you have to be really, really good.
Small boutiques can compete, as long as there are really good at what they do.
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