I decided to do some investigating.
Students have textbooks and literature which they have to read for the courses they take.
The average adult in the United States reads one book per year and it is most likely to be a mass marketed book where subliterate corporate veeps chose what to read. The emerging technologies of the late 20 th century have been taking the emphasis off of book reading. There is even a movement afoot in California to demonize reading through a pedagogy which espouses the concept of the prejudice of the printed word. This is not to suggest that there is only one learning modality but rather to emphasize that the possibility of improvement in reading should not be sacrificed at the altar of easy and passive video viewing. It is easier to sit or lay on the couch in order to watch than to read.