Some consumer complaints are the result of misunderstandings and simple human error.
But a smart consumer plans ahead, shops around and knows how to avoid problems. Some consumer complaints are the result of misunderstandings and simple human error. But a smart consumer plans ahead, shops around and knows how to avoid problems. If you're unsure about the company's reputation, check its record with local consumer agencies such as the Division of Consumer Affairs in Jacksonville or the Better Business Bureau. Read warranties to understand your rights and duties if you have a problem with a product.