An increasingly competitive environment is driving nonprofits to seek help in establishing the unique value of their services or activities. Increased public and government scrutiny is fueling the need to set standards and establish professional credentials. All organizations, regardless of size or type, will be affected. Begin by asking which trends need attention in your organization. Then assign teams of board and staff members to vigorously scrutinize them.
Updates can be a regular agenda item for meetings.
Engage your clients in this dialogue, too, by seeking their input on the trends. Consider announcing your findings in your publications, at meetings and on your web site. The next five to ten years are expected to challenge our society with change. More than ever, leadership from nonprofits must direct the future.