A wordmark is the way a company name or phrase is consistently displayed. This is the most expensive method, but is also the most easily recognizable and easy for your audience to remember. Keep in mind that if you require your web site next week, you must have your homework done . Some web sites have information that changes daily, weekly, monthly, etc. Some web sites rarely change the present content, but keep expanding with new information.
Some web sites keep the same content but are re-designed regularly.
Some people view their web site a success if they get a certain amount of visitors to the site each month. Some people will view their web site as successful if they receive compliments about the sites information. Some will view their site as successful if it generates a certain amount of sales within a certain period of time. Well that should get you started thinking about many things your web site could contain. And don t forget that what you decide on right now is not set in stone.