A good website can equalize the small firm s market standing. The site can demonstrate the firm s true qualities like no other medium. The low annual directory fees are easily affordable for the small firm. You should be in as many Internet directories as you can afford but do your homework before making the selection. Make sure the directory seeks business with banners and listings throughout the Internet.
Some directories have a counter on the home page.
Review this over time to determine the traffic level. Make sure the directory you choose allows you to link in your e-mail address and website. Consider all expenses, since some directories charge for extra services like the linking of e-mail or the hosting of a site. Make sure the listings are easy to find, and that the viewers do not have to look at four screens before they get to the directory portion. If you list in a directory, keep a record of the clients received through the listing, so when renewal time comes you will know if you are getting your money s worth.