Traditional models include booth exhibits at conferences and advertisements in print journals. This ensures the relevance and clinical accuracy of the material posted on the site. Because of the pervasiveness of e-mail, viewers can respond quickly to stories posted on the site. This kind of reader interchange is impossible to achieve in print. Discussion Forums are another way that readers can interact with each other and with nursing experts.
Speed is at the heart of the Web.
Information posted on the site is available to viewers worldwide. Non-U.S. viewers don t have to wait for months for a print publication to reach them. Making it easy for viewers to see at an instant what the website offers is a challenge. The UI team must also take into account the speed at which viewers are downloading information. As opposed to nursing print journals, many of which have existed for years, the website is new and therefore must become visible.