Each page is filled with applications of real people in real companies and the real business writing challenges they face. From the chapter opening profiles, to the sidebars on every page, to the in-text examples, and beyond, Business and Administrative Communication is very aware of the need to show students exactly how they will use these business writing skills once they enter the workplace. Another important feature of Locker's BAC is the balance between its real-world focus and its research base. Every nugget in this book is backed by the latest research in the field, so students get the best possible advice on how to communicate effectively in business. As a researcher and a journal editor, Kitty Locker stays on top of the current research and that's important.
Some textbooks end up giving students advice that the research has already proven false.
As we all know, technology has clearly impacted the way we communicate in business. Today we run some of the most dynamic Web Sites in the world of publishing. There's no question that technology has changed the way we communicate with students and professors. Kitty Locker's book recognizes the importance of the technology development on all areas of business communication. Throughout the book, stories, examples, and problems support the need for students to understand the role that technology plays in all aspects of life including, of course, communication styles.