Not every aspect of Big Fish is over-sized. Its parent company wants to posi-tion the chain as the seafood concept that fits the niche between fine and casual dining. The company appears to be making headway toward achieving its goal. That leaves plenty of room for growth. Peo-ple don't cook it at home as much as other foods because they either don't know how, lack the confidence or can't get it fresh.
Seafood is often the very reason why people go out to eat.