A Web site communicates information. A Web site is client-driven. A Web site efficiently and effectively communicates the needed information to clients in a readable and printable form. Users can understand. Users can easily and quickly retrieve information.
Users can easily and quickly retrieve information.
Make it inviting, attractive, interesting, and positive. Users will stay and return. Remember less is more. Just because you can do something does not mean that you have to do it. Use control with the number and types of colors and fonts.