BUAD 880 Marketing Administration 3 Covers the decisions of marketing administrators, their implementation and the functions of the marketing sub-system of the business enterprise. Emphasis on management practices that impinge upon product, price, promotion and physical distribution decisions, and the system of business enterprises that evolves to satisfy needs of industrial and ultimate consumers. Helps current and future business managers make intelligent use of marketing information for decision making. Reading of text and research projects are used to provide an understanding of the marketing research process. Individual inquiry is stressed.
Students integrate concepts learned in functional courses and recommend action.
Analysis of cases, lectures, readings and discussion of current concepts, and individual studies of specific company policies. FINC850, BUAD860, BUAD870 and BUAD880.