Blue Color of immortality in China, holiness for the Jews, color of Krishna in Hinduism. Blue is the safest global color. Green Green tends to be calming and antidepressant. It is associated with money in the U.S., but not in many other cultures. Yellow Sacred and imperial color in Asian cultures, represents joy and happiness in several Western cultures.
Women tend to respond quite positively to many values of yellow.
Orange Symbolizes that a product is inexpensive in the U.S., so it should be avoided when designing sites that are expressing sophistication, elegance, and luxury. Brown Brown is usually quite neutral and associated with nature. Black Represents mourning in many cultures, also evil, and dark spirits. Paradoxically, black is seen as sophisticated and elegant, especially in cosmopolitan, prosperous areas. White Salvation, holiness, purity in most Western and many world cultures, but mourning in some Western and many Eastern cultures.