The most ambitious project on the VPN is Linx's plans to create SA's first integrated loyalty programme, through LoyalLink. The four partners span numerous subsidiaries such as CNA, Syfrets, Commercial Union and Internet Solution, which extends the range of the loyalty programme. Laura Steins, who heads Loyal Link, says the group is also finalising plans to expand into areas such as travel agencies, airlines, petrol stations, health care facilities and food outlets. Once you've booked your flight you should immediately redeem your free meal at a participating restaurant.
Steins expects the programme to be in place when all the partners have signed next year.
However, once again the convenience of cross-shopping, without leaving home, is likely to convince customers to participate. Suppliers can be notified immediately orders are received. On top of LoyalLink sits CustomLink. The company will be responsible for evaluating the data on the VPN, such as customers' transaction habits. The third leg of Linx, Omnilink, is fully in place.