Focus them on building relationships. I'm not talking about sending a person out with a bag and a plaid jacket. I'm talking about someone to create solid relationships with prospects and customers in the long term. Your industry will change to involve real salespeople at some point just as most of the world has. Get a jump on your competitors or face playing catch up.
Sales is a good thing.
It's a process that serves customers and subsequently helps a business grow . MaxPitch Media, Inc.