Because of this, you can never be completely sure that anyone, especially those at the top, are honest about the hours they sleep. It will always be part of office politics to boast about being efficient with sleep, just as it is big to say you sleep a lot when no one else can afford to, Coren argues. As the number of working parents grows, working mothers and modern fathers who see to their babies in the night are appreciating the need for what they don't have, and that's sleep. Judi James says that because sleep is a rare commodity, competition is growing among chief executives to get it. But, sadly, it means nothing to the rest of us.
Sleep is part of a new power posture.
But I've sat through enough ethical management talks to see that for mere mortals, sleep is still a campaigning issue.