While continuing the industry embargo on working with Napster, the label brought into its fold Napster clone Aimster , potentially more threatening to the entertainment industry than its predecessor because it handles video as well as audio. Capitol gave the file-sharing system several promotional videos featuring music from the album. Most importantly, Angry Coffee includes a feature by which labels can insert promotions that appear when a user searches for tracks by the artist. So even though a search on Angry Coffee's MP3 search feature turns up pirated tracks, it also turns up the Radiohead VIU and fan pages. That was good enough for Bechtel.
Word of mouth is so incredibly powerful.
Winning Street Cred So far, fans appear to appreciate the approach. Their Web site is a perfect example of this. They really took advantage of the medium of the Internet to create an engaging and mysterious Web site, that like their music, you can approach in many different ways and always discover something new every time you visit. They also update the site a lot, and really pay homage to their own fans' sites and interests. Ultimately, sales of the CD will prove the final estimation of whether Bechtel and Capitol have the formula right.