The Internet allows for not only more information to be transmitted than traditional outlets, but at a far lower cost, doing away with high material, printing and postage costs. Instantaneous, world wide, and at a low monthly flat rate, a business owner's dream has come to the market place. Business organizations, charitable groups, individuals, religious organizations and even government institutions. Almost everyone is a good candidate for one Internet service or another. Web pages are made up of textual information, pictures, audio, and even video files that a user accesses from their computer.
Web space costs very little compared to conventional advertising mediums.
Institutions who create a Web presence generally provide massive amounts of information through them, far more than through other conventional means. Web documents are not like conventional advertising either, in that a user must actively choose to go to the web pages that interest them. If I were looking for information on truck parts I would choose to search the Web by using what basically amounts to an online yellow pages. By typing in the words truck and parts I would be able to locate relevant web pages of interest to me. No one group owns the Web.