Users can do a search - and know that they are more likely to find something relevant to their specialised interest. Companies can target their advertising to a narrower and more focused customer segment. Vortal sites will often be secondary destinations - and it is possible that some portal sites will become feeders to the vortal sites. Seniors, and Yahooligans for children. The best vortals will aim to develop a sense of community among users.
Vortal sites can also concentrate on particular subject interests or professions.
These services include business news, discounted company information, advice and industry news. Essentially, as these examples show, successful vortals need to build a critical mass - ensuring regular repeat visits. This will come from the services and content included on the site - as well as the effort exerted in marketing and publicising the brand. The more that people visit a site, the more it adds to what people are coming for - and without new and repeat visitors such sites will die, as the community element disappears. Our services in competitive intelligence research, competitor analysis and monitoring and our ability to obtain the information you need for your business will help your company succeed and grow.