Marketing in the service industries with particular emphasis on the unique aspect of services marketing, the service mix, and the implementation of service strategies. Strategic Logistics. 5 hours. Comprehensive analysis of physical distribution systems. Case format will be used to apply logistics principles presented in MKT 559 and introduce advanced methods and techniques. This course covers the integration and coordination of product development, promotional strategy, physical distribution, and pricing in planning and controlling marketing operations.
Stress is placed upon the managerial aspects of marketing.
700M. Master's Research. Research while enrolled for a master's degree under the direction of faculty members. A professional internship during which students gain a practical, working knowledge of the field and refine knowledge, skills and attitudes developed in the classroom. Students work directly with cooperating manufacturers, agencies and research firms and are assigned responsibility for various products and or research projects. 751A. Marketing Management. 2 hours.