WIFR's advertising rates are very competitive with radio and newspaper. Television is the most cost effective medium because of the reach it can provide. Radio is more of a target medium and while newspaper is a good reach vehicle, the circulation of newspapers are declining each year. For the money, television is the most effective way for you to advertise your business. Television is the most cost effective way to reach the consumers that are looking for your products and services.
Television combines sight, sound, motion, and emotion, which no other media can do.
Television rates are based on the number of people watching a particular program at a given time.