Under such a system, the customer takes such goods as he requires and pays for them in total on leaving the premises. This eliminates the need for counter staff in shops and is particularly useful where branded goods are being sold and the retailer's advice is not necessary or even desirable. Goods are generally displayed with the aim of making shopping easier and prices are marked upon them.
Shops often supply wire baskets or trollies and a great deal of persuasive advertising.
Although such a system increases the possible loss from shoplifting , such a risk is generally outweighed by quicker service, greater returns and considerably reduced staffing levels. See Hypermarket , Loss leaders , Supermarket , Superstore . Shoplifting The Penguin Business Dictionary 2. The Penguin Business Dictionary 3. Oxford University Press 4.