Traditional stations still need to work on developing Net-specific content and advertising to be successful, says Joan FitzGerald, director of marketing and operations for Arbitron Internet. Moving forward, stations and advertisers may be tempted by what Arbitron and Edison discovered about the habits of online listeners. Meanwhile, stations are getting a look at how many people are tuning in. Servers - a wealth of information One drawback for some Webcasters is bandwidth. Unlike a traditional station, which can add thousands of listeners without affecting the bottom line, Web stations have to buy more space when more people come knocking.
Stations often outsource the server duties to larger companies that can handle the volume.
Those sales paid for the station during December, he says. One advantage to Web stations is that servers allow them to access who's tuning in. We can see that someone from the Naval Observatory was listening for eight hours. Fuller says he regularly hears from a man in Japan who has a zydeco band. One woman talks about banjo music keeping her colleagues out of her cubicle.