The following quick reference checklist is intended to assist advertising attorneys develop ads that comply with the Rules of Professional Conduct. Furthermore, a NO answer to all the questions does not guarantee that the ad will be found to comply with the rules regulating attorney advertising. If the answer to any of the following questions is YES , the advertisement fails to comply with the Rules of Professional Conduct of The Florida Bar. Only attorneys who are board certified in a particular area of the law may claim a specialization or expertise and only in the area of law in which they are certified. A firm cannot claim a specialization.
Specific rules regulate direct mail communications.