Today there's one transnational company regretting very much how it's portrayed disabled people.
A Nike advertisement describes those with disabilities as 'drooling and misshapen. The ad has brought immediate international condemnation. And this, of course, from the very company that outfitted Australia's Paralympic team. As Richard Aedy reports, Nike has been globally bombarded with complaints, prompting the clothing giant to make a very humble and very embarrassing apology. It's one of the biggest backdowns in corporate history.