Criteria for choosing the issues that make up your organization's program. Developing a strategy. Holding public officials accountable. Working with the media. In our work with many hundreds of organizations, most have been trying to gain some specific change regarding such issues as health care, civil rights, affordable housing, jobs, environmental protection, consumer justice, education, public financing of elections, workers rights and many other objectives.
Truth is on their side.
They have the best information. They speak for large numbers of people. These qualities are indispensable, but alone, they are not sufficient. Being right is not enough. An organization must also have the power to compel the person who makes the decision to give the group what it wants.