Killing Lucan D'Lere is not going to change the outcome of the game. He is just going to spawn again and someone else will kill him. There is no way of affecting the game. Then you can impress the newbies. I'm sorry but this is what it all boils down to.
Some players simply take joy in killing other players and ruining their fun.
Shadowbane aims to change all of this by focusing the game around a PVP environment. While it is a convenient solution, from a role playing sense it hurts the game. Now don't get me wrong, i'm not a guy who thinks that every player needs to walk around speaking in thou's and art's. However I think that players would have more fun playing the game if they had a sense of their class or character type and what they stand for. As if the bad was not bad enough thing's get uglier.