They relate to the station and befriend the presenters. Talk radio is a high involvement, intrusive and interactive advertising medium. Talk unites people across racial and cultural barriers. Talk radio enables the listener to express their views in a forum they feel comfortable with. Talk will always have a future, as there is always something interesting to talk about.
Talk radio has immediacy and can reflect the events happening in and around a community.
When listeners hear something on a talk station they don't want to hear they stay tuned because of the controversy. On a music station listeners are more likely to tune out. Terms under which this service is provided to you.