On the Road to Personalization Web sites that retain their customers' trust regarding privacy have a good chance of increasing customer loyalty through effective use of personalization techniques. Evolving capabilities of Web software from Web tracking to attempting to predict customer behavior patterns. One driving force behind the trend toward personalization is the desire among companies to avoid competing strictly on the basis of lowest price, observed Don Peppers, a partner in Peppers and Rogers Group.
Web retailers appear to be moving rapidly to catch the personalization wave.
Nearly three quarters of IDC's panel of 103 Web executives involved in selling consumer goods to consumers plan to support personalized pages. Privacy Ramifications Concerns about privacy have deep ramifications for how Web sites conduct their practices. Peppers observed that Web sites need to not only obtain explicit agreements from visitors regarding use of their data but also verify the practices of their partners. The lure of improved customer loyalty, and the concomitant potential for greater share of the customer's wallet, is rapidly driving changes in Web software from Web tracking to systems with predictive capabilities. We spotted some interesting new companies at the recent Personalization Conference.