A projected television audience of 32 billion from over 168 countries is expected to watch World Cup USA '94.
World Cup represents the opportunity of a lifetime for any company that strives to be global.
A large quantity of tourists, approximately 400,000, are expected to converge in the Windy City and give a 230 million dollar boost to the local economy, according to a study performed by two professors from the University of Southern California's department of economics. Alan Rothenberg is heading World Cup USA 1994 in his capacity as Chairman, President and CEO of the Organizing Committee. Guests will be dazzled by the Gala's re-creation of the nine venue cities in surreal setting of performing artists, mesmerizing costumes, acrobatics and other fantasy presentations. Liza Minnelli is the headline entertainer. A number of tour packages are also being offered as additional attractions to the World Cup.