An analysis of strategic marketing application for the travel and tourism industry. Students study the differences between marketing product and services and learn what motivates people to travel. Through practical applications, students identify marketing opportunities and develop and implement a strategic marketing plan for travel services. Offered every semester. TRAV 211 Travel and Tourism Internship 3 credits Designed to promote career awareness through work experience in the specific field.
Students integrate classroom theory with a monitored and supervised work experience.
Offered fall, spring and summer.