The week was launched with an event featuring a prominent Maori woman entertainer. It was followed by a series of photo opportunities and concluded with the presentation of a petition to the Parliament. The petition was escorted by twelve attractive babies wearing caps numbered from one to twelve. What we learn from the experience of our friends in New Zealand is not to be afraid to use some imagination. If you have not done so before, this is a good time to meet with your local government representatives.
Some governments have very innovative programs.
Consider how you can use your media attention to help with the cost of your campaign. If you have been avoiding doing the fundraising necessary to sustain your work, now might be a good time to start. Think about whether there are individuals, companies or organizations who might contribute if they had more information about the work you are doing. A way of thanking and acknowledging their support would be to send them copies of your published article, or an update letter on the media attention your organization is attracting. Remember, focus on your media campaign.