Resume, Cover Letter, Follow Up Letter, Reference Letters, Interview Skills, Professional Attire, Job Leads, Job Seeking Strategies. Marketing Yourself Conducting a successful job search is not unlike managing a campaign or marketing a product. Your particular approach to job seeking can be as extensive as you wish. You will have to decide how you want to focus your job seeking energies. A campaigning strategy in which you canvas a large number of potential employers with a general resume and form letter.
Success depends on the quantity of applications.
This approach requires detail and focus and a lot of follow up activity. Success depends on the quality of the applications. Traditional Job Seeking These traditional methods of job seeking are effective for the 30 percent of the job market that is represented by ads that are publicly advertised. Job seekers should only spend 30 percent of their efforts utilizing these approaches. Networking is the process of getting people you know to introduce you to people you don't know.