And they are how we decide about how we feel about our actions. Values are arranged in a hierarchy with the most important one typically being at the top and lesser ones below that. When we communicate with ourselves or someone else, if our model of the world conflicts with our values or their values, then there's going to be a conflict. They are our attractions or repulsion's in life. They are essentially a deep, unconscious belief system about what's important and what's good or bad to us.
Values change with context too.
That is, you probably have certain values about what you want in a relationship and what you want in business. Your values about what you want in one and in the other may be quite different. And actually, if they're not, it's possible that you may have trouble with both. Since values are context related, they may also be state related, although values are definitely less related to state than are beliefs. The next filter is beliefs.