In fact, Norfolk Policeestimate that there could be 30,000 or more people a day during themall's first days. Butplenty of everyday shoppers are out there. Those are some of the numbersthat prompted the Taubman Co. to build MacArthur Center in the firstplace. Winters wouldn't disclose her marketing budget, but saidthe mall is reaching out to everyone in the region without focusing onany one population segment. The mall is targeting all area residents,from those who can see the mall from their windows to others who area two-hour drive away.
Winters expects to reach the entireregional market with television and radio ads.
The ads are the same forall areas, from the northern Peninsula to the Outer Banks. Hampton Roads' militarypopulation has been accounted for, too, Winters said, though she gave nospecific plans. The local marketing effort won't leave out thechildren, either. Club members willreceive a newsletter, birthday cards and free ice cream from CoolPlanet. Children's entertainment will be scheduled from 11 a.m to 1 p.m.each day.