As they understand the publication and have contributed to its development, they make excellent partners for distribution to their own trade-related networks. ITC encourages national co-publishers to negotiate agreements from the start with their own contacts not just for research, but also for marketing and distribution. Bulk discounts Encouraging organizations to order large quantities at a reduced rate can be a powerful incentive for training-related institutions, and helps ensure the publication reaches a wide audience. Testimonials Testimonials from these same institutions which are often prestigious and well-known nationally help to promote the book. Testimonials about the value of Trade Secrets can be used in fliers, book jackets and press releases.
Testimonials also encourage greater participation from other institutions in promoting the guide.
Complimentary copies ITC encourages partners to send complimentary copies to kindred organizations, along with order forms. In addition, they should send copies to at least 20 newspaper and magazine editors and book publishers who may publish reviews or write articles about the publication. The Fact Files and Internet sites in this section were adapted from the ITC generic version of Trade Secrets. The ITC generic version was specially prepared to meet the needs of exporters in developing countries by a team of ITC staff, coordinated by R. Badrinath, Director, Division of Trade Support Services. I don't have enough knowledge to answer.