Business and corporate support is any kind of support given to the station by a business or corporation. Support can come from a large corporation like IBM or a small local establishment such as a restaurant or grocery store. Professional groups physicians, attorneys, or chiropractors or local clubs and organizations the symphony, the art or history museum, the Rotary Club or other associations can provide support. Support can be provided from corporate contributions, marketing, advertising, public relations or outreach budgets.
Support can take many, many forms.
Sometimes, the form of the gift shapes the sales style and the proposal presentation. This site deals primarily with underwriting and the various philosophies of sales and how those sales techniques can be adapted to meet the need and best serve our non-profit mission.