When you get right down to it, we all become salespeople at one time or another. As most sales consultants will tell you, superior communication skills are a vital element in effective selling. This includes effective sales-letter writing. Here are 10 quick tips to help you improve on, and write better sales letters. Holding back can mean your gun stays in its holster permanently because your target has disappeared.
Studies show that indented paragraphs and ragged-right margins are easier to read.
No paragraph longer than seven lines. Or if you prefer, use one and one half spaces between paragraphs. This makes for attractive, easy reading. If your uncertain of the exact spelling of the name, or precise title, then call and find out. Your time is to valuable to squander on letters that are tossed out unread and cast negativity on your company.