Where men are portrayed in action-filled images, women are portrayed in cute outfits with very trim bodies. The portrayal of women as little pixies gives way to the fact that society is more accepting of sports where women are depicted in a way that is graceful and aesthetic. The pictures below show the different media portrayals between women and men in sports. The picture on the left is of Andre Agassi in typical male tennis wear. Nonprint media includes things such as television and radio coverage.
Television is our most powerful source of mass communications.
Television and sports go hand in hand and have throughout history. However, it has always been men's sports that receive the primetime spots and the most coverage. The results of a two-week period of coverage for both stations collectively is shown on the chart below. Another study down on Los Angeles' KNBC sports coverage during their eleven o'clock news shows similar findings. The results are shown below.