The rumor mill will beat you every time and a lot of times the rumor mill is true. It gets out anyway. People are smart. That s where they look in your eyes and where they make their judgments. The challenge, then, is to establish relationships between upper management and line employees a challenge that can seem daunting for an organization that employs several thousand people in many diverse locations.
Some companies already make use of such technology.
Still, not all employees may be able to hear these messages directly. To help ensure wider distribution, Simon has the discussions at live or broadcast events transcribed, organized by topic and sent to all employees through electronic and printed media. This ensures that all employees receive the same information. The key is to reinforce the message through multiple channels. Although the event happens only once a year, Simon points out that the messages are incorporated into communication efforts year-round in a variety of ways to a variety of audiences.