And your ezine needs to focus on one main theme - your reason for publishing. You'll make it hard on yourself if you attempt to write on subjects you know little or nothing about. But if you stick to what you know, you'll instantly double your chances of success.
Short tips make easy writing.
They can be presented as a bulleted list in every issue or dotted here and there between lengthy sections to vary the pace and give your readers a breather. Many of your subscribers will be happy to send in their own tips in return for a little exposure. This type of feature attracts a lot of interest and is an easy way to build up your content in a fresh, original manner. Free and regular competitions help to attract new subscribers - and keep your regulars happy. You'll get more entrants if you make the task fairly easy and give away a good prize.