First I checked the Nabisco web site to see if there was anything touting packaging reduction - nothing. They said they would call me back - nothing. I called again, and still no response. The representative seemed rather confounded by my questions. They meet specific energy savings requirements.
Wood solves the problem of plastic cutting boards breeding bacteria without creating waste.
I can't imagine why anyone would need this product, but it seems to be gaining distribution. My food co-op sells my favorite cereal in a large bag, sans box. Doesn't have any more crushed flakes than my Raisin Bran in the box. This system seems like a pain compared to the bag only, though. I can not overemphasize this point.