The Asian Business Case Centre is part of the Nanyang Business School at Singapore's Nanyang Technological University. A support resource for case writing, research, teaching, and publication in the Nanyang Business School for faculty interested in Asian business cases. A forum for knowledge exchange between faculty, students, and practitioners already in the corporate world. The Asian Business Case Centre is positioned to meet the growing demand for case studies on the Asian business experience.
Teaching cases bring an invaluable element of reality into business and management study.
Using case studies allows learners to think outside the box, deal with unstructured problems, and develop the ability to assess situations as they will present themselves in the high pressures of the marketplace.