If you look at the number of the samples that have to be taken for the water that gets to your tap, it's huge. I mean, each distribution system has to be tested on a regular basis almost daily. All the water that comes through. There are regulations for chemicals. In fact, some people have been saying we would like to see bottled water to be regulated as much as tap water.
Some people say it's a soup out there of chemicals.
Well, if it's a soup, it's a consomm that's so diluted that there's almost nothing in it. So in that sense, chemophobia is part of the equation. The other is marketing. And what marketing. Coke and Pepsi are now selling bottled water.