And proof they can generate revenue and ultimately profits. It directs the process of pulling together and consolidating other important resources, like marketing and business development. Like a venture firm, it has an equity stake and makes a long-term commitment to success. The goal is to start generating revenue quickly. Importantly, it's these revenue restructuring opportunities that can allow startups to displace more established companies in leadership positions.
Scale is incredibly important.
Grinding away to make messages right from the outset saves millions, a huge contribution to value aggregation. The messaging process includes a clear positioning and value proposition, and understandable and compelling applications. Partnering is an extremely important leverage point. The right deal can make a business. Partners provide credibility, growth, and ultimately, a path to leadership.