A Coating That Is Different A unique coating for his new web offset project - a magazine targeted to a male audience. More than durable, it had to have the right feel. A masculine feel. One that conveyed and appealed to the male personality.
Texture comes to mind.
No, more like suede - rough and smooth at the same time. It had to be ready in a week. A product didn't exist that met his job requirements. So using our inventory of additives we experimented, adding one and then another to the coating formulation. Some were too coarse.