Young adults want honest communication that will assist them in decision making. Use simple, direct, visual images. Young adults tend to drink with same-sex peers. Therefore, some experts suggest that separate messages need to be provided for males and females. However, one recent study found that males and females may be responsive to a single message, if it is designed according to the considerations outlined above.
Young adults are very involved in their jobs.
Therefore, the worksite provides an opportune location for anti-drinking driving messages. A campaign kit could be created and marketed to employers in your community or state. We will update this information as more studies come in, so please check back. If you are leaving at this point, please Click here to Register - and feel free to comment and provide suggestions.