It is important to understand the demographics of the groups for which you are planning the events. This would affect everything from the menu to the entertainment. A wedding is classified as a life cycle special event, as are birthdays, anniversaries, baptisms, etc. Life cycle events follow form and ritual to commemorate life stages. A wedding is usually one of the most important events in a person's life, and everything MUST go perfectly.
Wedding receptions can be major revenue producers.
Receptions can be hors d' oeuvres receptions, standup buffets, seated buffets or seated dinners. However, Las Vegas hotels are inundated with requests for small champagne and cake affairs with little profit attached. If you want to pursue the wedding market, it would be advisable to create wedding package plans and a separate wedding brochure. More and more people are choosing to be married outdoors. There is an air of romance with an outdoor celebration.