Administration is the link between Advertising and Production, and Advertising and Finance . Production and Finance staff go to administration whenever they have queries relating to advertising. The size of most newspapers are determined by their advertising content. The Paper Planners in the department use figures available from the computer system to decide on each paper size and then position the advertisements on the relevant pages. The layout is then passed onto the Editorial Department who plan the news items.
Some newspapers now have the technology to pass information between departments electronically.
Administration is therefore, once again the link, this time between Advertising and Editorial. The scrutineers are responsible for checking classified lineage advertisements for spelling mistakes and legal requirements, also checking that the billing information is correct. A reasonable level of numeracy and literacy is important. Academic qualifications are not always required, although scrutineers are usually expected to hold a good GCSE qualification in English. An eye for detail is essential, along with an approachable personality and a flexible attitude to work.