It can be your worst enemy or your best friend depending on how well you manage it. The successful business owner sees it as a precious asset. For the disorganized, who squander their time, it is an enemy. But for those who know how to marshal their time and use it to their advantage, it is a good friend. It enables them to lope along at a comfortable pace all week, take weekends off to enjoy family time and still accomplish more than the rest of the world.
Time offers a special challenge for the business owner.
That's because the job appears never to be done. For some, each day is a flat-out race toward a finish line that never gets within reach, as they run themselves into the ground. It is no way to live, and it certainly is no way to run a business. For you as a business owner, time management is not just a nice idea. Effective time management, self-management really, helps you build your business better, stronger, faster and more profitably.