Provide ways for viewers to contact you. Give viewers an e-mail address, phone number, fax number, or postal address. Official entities should provide at least a phone number and postal address, but e-mail addresses are fast becoming the norm as well. Respond to ALL comments about your page. When you receive comments or inquiries about your pages, it's good etiquette and essential public relations to follow up on all input.
Web pages are PR and advertising tools as much as information tools.
This text will be saved and displayed when others bookmark your page, so keep it as informative and short as possible. It may also show up in tiny print at the top left paper corner when viewers print your page. Design your web pages for a common view from the Internet. Realize that a web page developed on one computer for a particular browser will look different on other computers and with other browsers. For example, graphics designed on a Mac look darker from a PC view.