And they're the types of cases we want. Content is the key to success . New technology used to print directories is enabling advertisers to be more creative with their ad design. And consumers continue to emphasize the importance of ad content. When you design your ad, ask the sales rep for advice.
Some publishers have special design resources available.
Ask if they have a speculative art center staffed with experienced designers who can create attractive, effective ads to meet your requirements. Answer that question in your ad. List your areas of specialization in a way that the lay person can understand. Include the vital information such as your firm's name, address, location, phone number and office hours. Differentiate yourself from your competition.