Vacationers have long enjoyed Hawaii's surf, sun, sand and rainbows. They want to learn something. McSweeney has studied whales for 30 years, particularly the pilot whales off Hawaii's Kona coast.
Tourism is the state's main source of income.
It's unclear how many ecotourists visit the state. They are looking for a little deeper experience than just looking at scenery. The value is here already. We have the history. We have the culture.