An Invitation to Philosophy by Ed L. Miller, McGraw Hill, 4th Ed. That other good is nonmoral or natural goodness. It is the end or telos for which morality is the means. The principle as it stands, however, requires further specification. Yet another qualification, however, is in order.
Utilitarianism holds that it is the common good that is to be advanced.
On his formulation pleasures were conceived quantitatively in such a way that one could, in principle, measure and compare them and thereby determine the amount of pleasure a given act would generate. By his calculus, Bentham hoped to put an end to moral dilemma and indecision. Inasmuch as utilitarianism demands that we seek the common good rather than our own good, Bentham recognized that more than reason is required to overcome our native self-interest. Since we are all psychological egoists, these sanctions help us make the right moral choices, adding corrective pains to pleasures egoistically sought. Natural goods are the only intrinsic goods, desirable in themselves.