The agent ducked a personal meeting, saying he would fax her the pertinent information. Then he proceeded to stall with the faxes. Grant recalls of that cold shoulder treatment. It concluded that women business operators approach the buying and servicing of insurance policies much differently from their male counterparts. Agents who recognize this difference will have a better chance of capturing sales from women entrepreneurs, who are forming businesses at a rate twice the national average.
Women look for quality products, quality service and a quality relationship.
Women-owned businesses are young and less complex. To that extent, they're probably interested in higher deductibles. They look for value in the product, but they're likely to be less price sensitive. They're price conscious. But price isn't a sole determinant.