Some institutions are so novel and unprecedented that even historical continuity has to be invented.
Coherence To present the enterprise as clearly and comprehensively as possible, conveying an understandable picture of the structure and functioning of the organization, its products and services to clients, its internal communications and management policy, and its overall mission and goals. Building a legible, easily navigable corporate Web structure is more than just a graphic user interface issue. A well-structured site rich with useful content directly represents the depth and breath of an enterprise more comprehensively than any previous medium. Symbolism As networked work environments become the norm, as various forms of telecommuting and remote access become routine, Web-based work environments will become the dominant force in creating and maintaining the corporate ethos, attitudes, and values. A strong and consistent enterprise identity can aid in establishing or legitimizing institutions, creating trust and authority.