With Maximizer Enterprise, Marketing could do everything in one application, and as DTM deployed the software, other departments came online as well. Accounting uses it for Accounts Receivable history, and for tracking and scheduling collection calls. Service and Support use it to look up customers. It's important for them to see customers' profiles and account standings in the database. They can also update account managers on customer activities and new opportunities.
Sales continues to use the program, but in a more coordinated fashion.
They use Maximizer Enterprise for opportunity management, for follow-up notes to sales calls, and for creating lists of customers for mail and fax campaigns. And it's still a telephone address book, like it was before. Plus not only brought Maximizer Enterprise to DTM, but also provided training and guidance with developing systems and processes. We're seeing results now in increased utilization, and with improved data integrity. And we have been able to more clearly define customers by grouping them using user-defined fields.