Everyone on the team has a voice, and personalities should be left at the door. Obviously, each team will be unique, but the key to future success and increased profitability is to have every team create their strategy using the same process. Global parameters ensure a single message, not fragments differing by practice or office. Items to include but are not limited to are a policy on discounts, identity standards, and best practices. The global strategy must also be flexible enough to incorporate local needs, rules, and customs.
Strategy can be a problem at many law firms.
Heroes don't want systems. In their opinion, they already understand marketing and client development. Client teams cement the client to the firm, not to the billing partner. To combat the Heroes, Flannery discussed the need to revamp compensation packages to recognize team efforts. In other words, financial compensation may not always be required.