This kind of analysis is underlined by Markov models of traffic flow and mathematical graph theory. It reveals the internal traffic chart of your site. User Retention and Traffic Prediction. Autoregressive processes and Markov chains with new, returning and ex-users are the base models for traffic prediction. A light version of retention analysis is also available, based on the userID interquartile distribution.
Segmentation is a classical analysis to detect the main user groups.
This is a must if you plan to set up an advertising campaign and want to target specific audiences. We track referrals, domain name, geographic data, browser, operating system, member status, date of first visit, page views per user per section and visits. We will help you capture user behaviour, through cutting edge database technologies to handle large datasets. Our program successfully handles traffic variations due to weekend fluctuations. It automatically sends an e-mail with red or blue flags when low or high numbers are present.