Finally, make a list of your keywords for reference. Don't let attention to keywords interfere with your creativity. You may use a variety of words when you write, then change them to match your keywords later on. We've all seen Web pages that begin with graphics. But graphics at the beginning of a document can penalize it in a search.
Some search engines place a higher value on words used at the top of a document.
The farther a down the page a keyword appears, the lower it is rated by the search engine. Graphic text cannot be read by search engines. In addition to ranking a keyword's position on a page, most search engines count the frequency with which each keyword is used. To get a better rating from a search engine, it helps to be redundant. Here are some ways you can do this.