The site must be designed for easy use. The web site must have a written set of goals and measurable outcomes. The site must contain evaluation mechanisms such as feed back sections and counters. The web site must meet accessibility guidelines. Asking what, how, who, when and where questions are important in evaluating a web site.
Web pages can succumb to the same analytical techniques as the campus environment.
The questions below reflect a human aggregate and a perceptual model of campus. There are undoubtedly many additional questions that can and should be asked on different campuses. Are the types of people on your campus, such as gender, age, ethnicity, social class, faculty, student, support staff, administration, art majors, engineers, etc. What is the ration of active information to reference information on your pages. Active information is staff names, phone numbers and events, which need to be updated regularly.