But it also has your fax number, cell phone number, email address and web address. It probably features your logo and theme line. And if you want to get really creative, have it open up to become a mini-brochure. Inside are the benefits of doing business with you, the services you provide, possibly even a short list of satisfied clients or even testimonials and awards. Don t hold back here.
Studies confirm that people appreciate having a lot of information in one compact form.
Read Julia Miller s article on better business cards . Yes, a brochure is a terrific tool. No, you re not supposed to send it out in a mass mailing. Instead, send them only to people who request them. When somebody asks for your brochure, that person is really asking for all the details of why he or she should be doing business with you.