This course will provide an overview and analysis of current police reporting techniques. Students will build their skills in this area through writing assignments and through exposure to case studies, field trips and guest experts. Introduces students to the fundamentals of advertising, including ethical questions, advertising strategies and integrated advertising. Also introduces copywriting, design and typography. An in-depth approach to advertising sales and promotions.
Students learn the ethics of selling and develop sales approaches and presentation skills.
This class also develops students' confidence in interviewing for internships and employment. Focus on creative strategies and media selection. Students will research, prepare and present an integrated advertising plan. The emphasis is on practical training for advertising work. An introduction to public relations, its origin and its role in contemporary life.