At the Top of Their Game Interactive gaming company wins big with enhanced customer service strategy. According to The Gallup Organization, nearly 45 percent of 555 CEOs said customer service would be the most important source of competitive advantage by the year 2000. In an increasingly competitive marketplace, companies that provide products for the home market, particularly gaming, are looking to build customer loyalty and repeat business. As we near the 21st century, the level of sophistication of video games has increased, thanks to innovative 3D technology, imaginative sound and clear imaging quality.
Users are more sophisticated and technically savvy as well.
The SegaSoft Story is about one such company. A Playful Environment SegaSoft Networks was founded in 1995 as an independent U.S. incorporated software development company. The company is headed by a management team with extensive experience in entertainment, video gaming, personal computing and online industries. SegaSoft employs more than 150 people in its Redwood City, Calif., location. SegaSoft maintains a unique work environment.