Evening news programs attracted the lion s share of advertising buys, followed by morning news and talk programs. But that s just special pleading. Third Millennium s own research helps show why candidates don t do that. The problem is obvious. Bradley never came close to winning.
Voters watch the news, and competitive campaigns know how to target voters.
Of course, Bush and Gore have both generated publicity by visiting late night TV shows, which attract predominantly young audiences. And Gore recently appeared on an MTV Choose or Lose special. They would have heard both men discuss their views on abortion, the environment, and gay rights. Friedman admits that these are exactly the kinds of issues Gore was asked about in his MTV appearance, but he insists there s still not enough emphasis on how policy proposals will affect young adults. If there really is a youth bloc worth extra attention from the candidates, young voters will first have to prove it by tearing themselves away from their TVs long enough to vote.