A consumer can cross-shop among vendors quickly and easily to find the best prices. Geographic differences are dissolving rapidly. Value reigns supreme . You have to offer a significant value that your competitors can't match. If the consumer doesn't find solid value in your Web site, he will move on.
Speed is the lifeblood of today's digital economy .
Overnight is too slow in many cases. Your customers want and expect speed. A recent survey by Georgia Tech indicated that people want Web sites to be fast and secure more than they want glitz and flash. The customer is not stupid . That the customer can be fooled has been the hope and philosophy for far too many businesses.