Once you know what you want, you can decide if your meeting will be worth it.
Some companies grouse about training their people.
Companies bring authors and other celebrity speakers to their meetings because it shows their people that they're important to the company. If you can't get back at least ten times what you invest in your speaker or consultant, don't bother. For customer service people, you can measure increased customer satisfaction, decreased returns and cancellations, and increased customer loyalty. With your sales force, you can measure increased sales and profitability, decreased discounts and customer turnover. Why Product Training Isn't Enough Forum Corporation surveyed the customers of 14 major manufacturing and service companies.