The time is past for the Canadian Intercollegiate Athletic Union to pull the stops on this one, to establish a single national thrust to put people in the seats for the high level of entertainment they've been delivering. A ready-made market awaits. The product is there in 40 teams on a national scale and so are the athletes. Where the family fits university basketball is obvious. It is a curious thing but once numbers in the seats rise, so do television viewership figures.
Sports television is a vast mouth, one hungry for Canadian content.