Mobile e-commerce will grow. This is the new frontier for e-commerce. IT departments should plan to develop and implement applications and support infrastructure for an increasing number of mobile workers and the non-PC devices they use to get their work done.
Technology improves the customer experience.
Precision search technology and other tools that help customers find what they're looking for will help commerce sites finally get the whole customer experience thing right. This will be a necessity as the remaining 50 percent of U.S. consumers start to use the Web. Architecture will become even more important. Look for sites to be re-engineered to build in competitive advantage through flexibility and open standards. This creates sites that are flexible for both end users and for the business rules driving content and commerce.