According to Crosslin, this gives clients and prospective clients something they can really use. But whether your practice is about pests, plaintiffs or patents, one thing is certain. It's no longer enough just to be on the Web. You need to do something extra that will draw more traffic to your site and eventually to your firm. But that something extra doesn't necessarily have to be legal information.
Some firms take an interactive approach by creating an online discussion forum.
Others put up a mechanism that allows prospective clients to submit their case description directly to the firm, setting up an initial consultation in cyberspace. These approaches are not mutually exclusive. A law firm can integrate as many of these concepts as it wants, based on its time, resources and focus. Of course, the more specialized the practice the easier to find your focus. If you're a boutique practice, you're immediately in a great position to exploit the Net to your advantage.