It is useful to note how directly a depicted person gazes out of the frame. A number of authors have explored this issue in relation to advertisements in particular.
Women alone tend to regard themselves or to look into middle-distance.
They add that 'if the gaze toward the camera reflected only a lack of familiarity with it, then one would expect rural people to look at the camera more than urban people. This is not the case. Knowledge of this has led some 'glamour' photographers to enhance their photographs in the same way and thus to increase the attractiveness of the model. In the case of the former, his look suggests an interest in something else that the viewer cannot see - it certainly doesn t suggest any interest in the viewer. Indeed, it barely acknowledges the viewer, whereas the woman s averted eyes do just that - they are averted from the viewer.