Foundation, we tried to be realistic about how long it would take to make a dent in the world's consciousness with our message. Our goal is to help people recognize animals as spiritual partners on this planet, spiritual beings who demonstrate qualities such as unconditional love, courage, and joy. Through the power of inspiring stories, we hope to help humans realize animals are precious gifts. Stories, we believe, will change attitudes as has happened with Aesop's fables and Jesus's parables.
Stories touch people's hearts as nothing else can.
When they're told in songs, poetry, books, articles, films, stage plays, or visual arts, stories cause people to stop, reflect, and try new courses of action. By then we intend to be regularly distributing to media and publications the thousands of stories we're collecting from around the world. It will take much time, effort, resources, and most of all, persistence. We don't think attitudes toward animals will change drastically in our lifetimes, but we and our earth and animal-loving brothers and sisters, will eventually raise consciousness, even if only a little. The next generations will continue and succeed with projects many from our generation have begun.