The family must be careful not to intermix or misinterpret profit and the non-profit objectives. Along with establishing goals, prospective agritourism entrepreneurs need to do some market research and financial budgeting. Whether a farmer chooses to start an agricultural bed and breakfast, host day visits to the farm or enter into a more creative enterprise, the key is to understand the options available and choose an enterprise that is suited to that particular farm and family. Very careful consideration needs to be given to each of these factors before venturing into an agritourism business. Social skills are probably the most important of these factors.
Site involves the location of the farm as well as the nature of the farm itself.
Also most agritourism visits tend to occur on the weekend, so being a short drive away from an urban center is an asset. The farm itself needs to be attractive, clean and free of odor. Although this may conflict with reality, visitors do not want to be bothered by manure and fodder. Liability insurance needs to be obtained prior to initiating an agritourism business. A farmer may be held legally responsible for any person on his or her property and liability insurance can protect the farm and its assets.