These K104-FM folks are veterans of many ratings wars. They're seasoned, they're smart and they're ready to do battle everyday on the airwaves. The ingredients that make up the tradition of winning at K104-FM are ones that other stations might benefit from studying. That won't be easy. They are not written down anywhere.
Tradition never is.
You live and you breathe tradition. You earn the right to add to the tradition by earning a place on the team. You don't learn about winning and tradition from reading about it in books and deciphering the computer generated graphics from expensive research studies. Success and winning aren't necessarily measured by the number of radio stations an out of town mega corporation owns in a radio market. They supply the shoulder pads, helmets and plays, then send their team of air personalities out on to the 100 yard playing field that is the DFW radio market.