An indicator of success and stability. Most of the Web developers in business at the beginning of 1996 are out of business today. Pick a strong partner that you can rely on for the long term. Pick a partner with business savvy. Small Internet Service Providers are especially prone to failure.
Some Web developers produce entertainment or personal sites as well as business sites.
The needs of a business are specialized. Make sure the developer is business-oriented. A developer with wide-band Internet connections and multiple servers is best. Do not host your site in a location that handles Internet access traffic. If you do, the bandwidth to your site will be limited by the outbound access traffic of others.