Evening comes and the party starts, have a light dinner and enjoy the evening ambiance first. Lying on the sand is the best way to cool it for a while before partying on. Now, the real gimmick. Besides wearing nothing, you can get in the party. There are beers, live bands, DJ's and dancing.
Some gimmicks are mild, for the moms and dads.
These kinds of places have entertainment set for everybody. After the whole fun, dancing walk the way to the hotel along the shore. Relax those tired feet on the way to your temporary paradise of a home. Waking up the next morning is not a matter of concern, then you get into the beach action again once you're all freshen up. That's life on a vacation.