It s more realistic and effective, to ask them to focus on one particular category. Really become an expert on that type of merchandise, service, or whatever it is they re assigned to master. Special store meetings can be called for each salesperson s presentation. This system has several benefits. First, the whole staff is launched into a learning mode and a little competitive spirit develops.
Salespeople tend to make sure that their presentation is impressive.
They may be a little nervous, but it s great practice for making effective presentations to customers. Guidelines for great presentations Give your staff specific guidelines before they begin their assignment. Any facts that are to be shared with customers or co-workers must first be submitted to the manager for verification and approval. This way you can be sure that no incorrect information is disseminated. It also allows you to monitor the salesperson s progress throughout the project and offer guidance along the way.