Internet revenues seem to be growing at an exponential rate. An Internet presence costs less than maintaining a physical location, and employs less people. My opinion is that they forgot the essentials for building a solid site. Planning A site has to be well-planned. If a site appears to be thrown together, then most likely it was.
Users can tell.
First, prepare a mission statement. It doesn't have to be long. A sentence or two should be plenty. In that mission statement, try to summarize exactly what you are trying to accomplish with the site. Once you've done that, the rest of the planning will come easier.