Subjects include merchandise planning, budgeting, inventory control, pricing, vendor relations, and sourcing. Three hours lecture and two hours activity laboratory. International Marketing Management Marketing strategies for developing global markets including the cultural, political, and economic infrastructure of foreign markets and their impact on traditional marketing decisions. Import-Export Management Current practices and opportunities in importing and exporting goods with emphasis on preparing products for foreign shipment, shipping, necessary documentation and use of free trade zones. Marketing Planning and Strategy Strategies and techniques in marketing management.
Students apply prior material from the business curriculum to contemporary marketing problems.
Emphasis is on analyzing real world situations, developing conceptual frameworks that place the proper perspective on key aspects, of marketing problems and on making decisions with limited information. Include written and oral presentation assignments. Internship in Marketing Supervised work and study in private or public organizations. May be repeated once for credit. An intensive study of some phase of marketing to be developed by the instructor.