Many entry-level public relations specialists have a college major in public relations, journalism, advertising, or communications.
Some firms seek college graduates who have worked in electronic or print journalism.
Other employers seek applicants with demonstrated communications skills and training or experience in a field related to the firm's business. The Armed Forces can also be an excellent place to gain training and experience. Occasionally they have to be at the job or on call around the clock, especially if there is an emergency or crises. They often have to attend meetings, make speeches, and travel out of town for business. The need for good public relations in an increasingly competitive business environment should spur demand for public relations specialists in organizations of all sizes.