The tips on this page can help in preparing content for presentation on the Web. Organization Taking the time to organize the information to be presented is one of the most important considerations in planning a Web site. The Web is about information, and viewers need fast, intuitive access to data for a site to be effective. It's also important to periodically update the site and its content, even if nothing has really changed.
Viewers expect timely information and like to see new things.
Fresh content is what keeps viewers coming back. A specific style of writing should be developed and then used consistently throughout the site. Styles can be casual, formal, direct, or indirect, and use any point of view, as long as the treatment is uniform and avoids confusion. New ideas Unique information is one of the best features a Web site can have. Useful information that can't be found anywhere else can draw viewers in, and often make them customers.