Features It is important to us that the advice we give about building traffic or managing communication on the internet be challenged, so we build experiments to test our theories and bench-test the assumptions of our consultancy. These tests are performed using full-size, properly developed environments which we develop and run online. These projects generate data which we feed back into client projects, further increasing the accountability of our services.
Some experiments are so successful that they become self-sustaining.
Others are interesting in the way they shine new light on existing business models.