To do well, you must always be thinking of new ideas - whether it is coming up new products, finding new niches or seeking out new markets . You cannot afford to remain static. This is not an option. Products get outdated quickly. Trends change rapidly.
Technology advances swiftly.
The entrepreneur who comes up with a better product captures the lion's share of the market. The one who throws up a new, innovative product gets ahead of his competitors. Take the fast food business for example. First, there was the simple hamburger from MacDonalds. Entrepreneurs must have the innovative streak in them to remain successful.