Among this group is Hugh Hefner, founder of Playboy Magazine . Hefner still lives at his famous mansion. He still wears pajamas to his parties, and still has a bevy of beautiful women at his side. At the age of 74, Hefner is hip again. The Playboy empire is thriving again.
Subscriptions are up, especially among young people.
While Hefner has stuck to his philosophy, American culture has changed. It's so full of sexual pictures and talk that Playboy's brand of erotica, once seen as threatening to our way of life, is now considered rather tame. Hefner says that sexuality has become more open than it was in the previous decade. I think the sexual liberation and the excesses of the '70s created a backlash. I think what you're getting now is kind of a counter reaction to that more conservative time.