Yes, it is selling, yes it is not easy, and of course, not everyone can do it. It is NOT a requirement that to be a network marketer you have to be willing to antagonize people. It all depends on how you approach them, and that is a skill that can be learned. There are endless opportunities for the potential network marketer. Not all are good.
Some companies are dishonest.
Many are not well run. Some do not have products that are truly superior to what can be obtained from stores, or through mail order. But there are more than just a few excellent companies. Of these, it is simply a matter of finding ones that match your interests. When you choose a company, you choose a sponsor as well.