You've got an elegant bridal gown at a modest price. Recycle, reuse, rent. You can find current styles at 50 percent off retail. The only bummer is that you have to find the right size.
Some brides borrow a dress from a friend or restore mom's gown.
Try Discount Bridal Service. This Baltimore, Md., company sells all the fancy name brands without the fancy price tags. You can save 20 percent to 40 percent on bridal gowns, bridesmaids' dresses, headpieces and bridal accessories. Shop outlet stores. If you're lucky to be near a bridal outlet, the savings can be great.