And it is the associational nature of hypertext that is its distinguishing feature, but even more importantly this is not only in its reading, but is realised in its very writing. This suggests that it is of critical concern whether this 'association' and 'everyday consciousness' is being represented after the event, or is made possible within the production of the texts themselves. The interaction between the orality that all human beings are born into and the technology of writing, which no one is born into, touches the depths of the psyche. . . Writing introduces division and alienation, but a higher unity as well. It intensifies the sense of self and fosters more conscious interaction between persons.
Writing is consciousness-raising.
This suggests that any revolution that new media is apparently making visible for us will be less evident in the nature of the texts we consume than in the texts we create . It is less a question of the objects in themselves, and more what is made of them.