Some people will do anything for a free burrito. A Mexican restaurant offered a lifetime of free lunches to anyone willing to get a tattoo of its logo, Jimy the Corn Man, a sombrero-wearing mariachi boy riding a blazing corncob.
Some people do it for the love of the art.
Marty Sanchez, whose grandfather founded Casa Sanchez in 1927, came up with the idea while testing a color computer printer. Her sister and brothers thought the idea was strange and kept taking the sign down. She kept putting it back up. Two nightclub employees who learned the promotion was no joke took the plunge and spread the word. Ribcages, calves, legs, arms and even buttocks have been prime sites for the logo.