This is useful to obtain long term perspective on company activity. We receive a full national run of NewsAmerica inserts each week. We respond actively to 800 number and mail-in offers and redeem coupons to access consumer product companies' proprietary databases and stimulate additional mailings. We have responded to efforts by over 500 companies, many on a multiple basis. Obviously we also monitor 'real' mail received each day in our own mailbox as well as mail received by a geographically diverse correspondent population.
Specific categories vary.
This is concentrated in the cost efficient daytime periods where most of this activity takes place. We also have a standing order subscription with RadioTV Reports, a New York commercial tracking service. They provide only packaged goods brand commercials where an 800 number is used to encourage response. This generally supplements the broader media and promotion activity and provides another vehicle for collecting consumers' names. We post on pack offers noted via selective, non-projectable 'pantry search' technique.