They want a variable sized cup holder that can go anywhere in the car. A backseat only model is very undesirable. Price sensitive individuals. Price is most important to them, and for a fixed price their secondary considerations reflect the same preferences as in cluster 1. For neither cluster is permanence a big issue.
Variable sizing is most important, followed by price.
Really want it to go anywhere in the car, followed by a preference for variable sizing. Want variable size, followed by price. Price insensitive but want all the features, anywhere in the car, variable size, and removable. This is the first time that permanence shows up in a significant way. The utility function coefficients are printed out with the cluster results.