Include another element . You will get better sales movement if you can tie the POP to another marketing element, such as a freestanding insert or a direct-mail campaign. Any presell element will boost recognition of the display and the product, which means an enhanced disposition to buy on the part of the shopper. Monitor the execution . Supervision by a retail services group is vital.
Time is important .
Retailers generally allow a narrow window for setting up and tearing down merchandising programs, so be prepared to move quickly. Have materials ready and setup staff in place. For the important Christmas selling season, plan the program at least a year in advance. Three months is adequate for a regular, nonseasonal promotion. Seek nontraditional channels .