My-Cast delivers custom weather intelligence to consumers and businesses at a level of accuracy and personalization never before seen. Users will create customized neighborhood-level forecasts based on their individual lifestyles and hobbies. In contrast, National Weather Service forecast information is based on a 25-mile grid and updated only twice a day.
Weather is one of the biggest reasons people visit our Web sites.
Long-range forecasts also are available and can be accessed when traveling for business or planning vacations. Severe weather alerts from the National Weather Service are issued immediately. For Digital Cyclone, this agreement comes on the heels of an equity, marketing and distribution deal with Belo Interactive to distribute My-Cast through the Web sites of Belo's television stations and daily newspapers. The service will roll out in phases throughout 2000, beginning this summer. Each channel offers users in-depth local news, video and a broad range of Internet services under the banner of the local TV station name.