In lay terms, this means that it's possible to predict how someone prefers to think and deal with the world based on his or her personality type. It gives you a way to categorize clients, for example, with up to 16 different types. Absolutely not, stress the experts. If you take the four dimensions, you get 16 types. I like to think of it as a 16-room house, and one of them is your favorite room.
Type is a model for exhibited behavioral styles at a given time.
People have a preference for one or more comfortable behaviors, but they can easily change that preference depending on the person or situation they face. A. Type is dynamic and changing, not static and constant. If you fail to evaluate prospects' behavior each time you contact them, you risk forcing your pitch when they might be far more receptive to a soft sell, for example. Typing allows you to modify your inner person to match your client, just like you already modify your outer person in the way you dress or act with a customer. A. Depending on the framework you're using, a person's behavior falls into one or more of four to 16 types.