This refers to all messages about your nursing service that are communicated to potential customers. Promotion should attract attention, capture interest, and stimulate awareness of a need. Promotion should also suggest a means of satisfying the need. There are four promotional strategies and a mix of these strategies makes up a good marketing program. It is the best means of communicating with a customer.
Word of mouth is still the best method of advertising.
Indirect Advertising and Public Relations - Public relations include activities that create good will such as volunteering, public speaking, training sessions, and giving demonstrations. It is highly recommended that you join business networks in your community. This refers to the use of mass publicity such as use of newspaper, radio or television advertising. It is usually the most expensive method. The three most common types of business ownership are sole proprietorships, partnerships and corporations.