Content Defined Content is the information contained in a Web site , including the structure in which it is presented. Web sites often get judged and rated on the quality, quantity and navigational flow of this information. Content, per se, is really a commodity used to bring people into and along a buying cycle, to get them to actually buy something online. For CitySearch, content is important in attracting the right kind of users and in encouraging an ongoing transactional relationship with its users. Also, CitySearch s information must be credible, comprehensive and relevant enough to compete with sites providing similar services.
Users can access detailed listings about a wide range of services within each city.
The site increases convenience and ease of navigation by clustering matching categories together. For example, a user looking for an apartment will also be presented with the opportunity to look for a maid or print a moving checklist. We believe a significant issue for CitySearch is finding a balance between editorial and objective information. Some users complained that the site provides many lists, but not enough credible recommendations. CitySearch s dependence on local advertisers and its wide range of categories may conflict with its ability to meet this expressed need of some of its users.