In the New Economy, it's an obsession. Shortening the time it takes to dream up a new product, design it, produce it and deliver it for sale can be the difference between a hit product and an also-ran. If you're a product of the digital age, it means too much input or too much information. This might sound erogenous, but it's not. In business, it's every point where the company and its products and services come in contact with the customer.
Traction means to gain ground.
The new sales campaign has traction. A grouping of starter castles , each on a quarter acre lot, located next to a shopping center. The Random House Unabridged dictionary acknowledges it as a verb, but Webster's Revised Unabridged and others don't. In any event, it is so overused it has become a buzzword. We're transitioning to the new economic realities.