The customer is king. Satisfy customers more completely than your competitors can satisfy them.
Satisfied customers stick around for the long haul - and return value for years to come.
The answer, of course, is technology. I would like to thank Dale Renner, global managing partner of Accenture's Customer Relationship Management practice, and his team for their assistance in producing Defying the Limits . I'd also like to express my gratitude to our Editorial Panel who contributed their valuable time and unparalleled knowledge to the project.