Polaroid plans to unveil a combination digital camera-MP3 player later this year.
Teenagers have quite the financial clout nowadays, as saavy corporations already know.
Their large numbers make them the most sought after demographic in many industries. Polaroid, the household name for instant photography, is seeking a share in the Bacchanalian feast of the young consumer market through the introduction of simple yet innovative products. In a related announcement, Polaroid is set to reveal a high-resolution camera with instant film. The camera converts its digital images into light, to which Polaroid's silver-halide instant film is then exposed. Look for both products later this year.