After testing similar sites in the international arena, a decisive factor for WOM was implementation of a scalable and extremely fast search in this shop. Every potential customer who does not find what he or she is looking for, or who has to wait a subjectively long time for a response, is potentially a lost customer in e-commerce. Experience shows that KNM FN offers the best performance, even if there are thousands of users online at the same time. If, for example, a singer's name is entered phonetically due to lack of knowledge of the correct spelling, a 'soundex operator' ensures that the search is successful, even for some modern rap groups where the written name and the pronunciation differ greatly. Linear scalability is one of the strengths of the K2 solution.
Verity uses parallel brokers and servers which ensure an equal load distribution.
The brokers direct the user questions to the most suitable server. A large number of hardware junctions is also supported, with the multi-processing features of leading hardware manufacturers being used. The parallel data architecture also works with duplicated index data stock which can be located on any of the servers. The multi-layered parallel computing architecture from K2 thus secures the investments already made by the customer. If this potential is exploited, experience shows that the traffic on the site can easily be increased many times over.