The intense competition in today's marketplace has companies struggling to gain an advantage. Within an company, attention is being focused on effectively managing cross-functional integration as a source of competitive advantage. The ability of a firm to identify and integrate the critical cross-functional decisions within the organization is central to the concept of functional integration as a source of sustainable competitive advantage.
Successful integration involves a highly coordinated and cooperative decision making process.
The proposed study will try to establish whether there is a difference between firms in the US and Mexico concerning the integration of the marketing and production functions. It is also posed that those firms that are successful tend to have a better chance at trading internationally. Research in the area of strategic management contends that the organizational benefits resulting from functional integration are contingent on an organization's business strategy, as well as on the environmental conditions surrounding the organization. The survey has been completed. There were a total of 36 companies that responded to the query.