Ever since the dawn of motion pictures and the idea of the celebrity have big name stars been raking in the cash. Until a few years ago this has been under control. It didn't matter that the film bombed but that it caused every big name star to raise their paychecks. The problem with this though was that it killed some careers. Kevin Costner, Schwarzenegger, Sylvester among others felt the burn.
Stars have one shot now.
You ether make it or break it. What the studios don t tell you is elsewhere is a pretty small area. There are only so many action stars for example to fill action roles. So when it comes time to choose the big name star that will drive audiences to the box office, the numbers are limited. Studios say they are cutting back the number of films they make per year but never the less every year more and more films are being made.