Take photos of the sponsor locations while attendees are in the area, and send them with your post-show thank yous. Special parties and receptions to thank sponsors really aren't necessary. You are much better off investing those moneys in research and data to support your sponsors. Remember, even programs supporting association events need to be justified back home. If you can make your sponsors' lives easier with data, you will be able to sign them up quicker and to larger programs.
Sponsors can make the difference between a good show and a great show.
Solid sponsor programs have exhibitors beating a path to your door and provide a broader base of revenue for the exposition. But it's the service you provide and your ability to quantify your exposure claims that really distinguish a good sponsor program from a world-class sponsor program. He holds seats on the International Association for Exposition Management's New England chapter and the Society of Independent Show Organizers boards of directors. Copyright 1997 by EXPO Magazine. All rights reserved.