The level of interest has surpassed our original expectations. The costs are confidential. We have four people at BMG who actively update the content. Our site developer, SpiderEye Studios in Melbourne, also updates the site and monitors its status. A primary objective of the site is better customer service, not direct profitability.
Security is very important.
Retailers have to request an account and password from us before they can use the retail section of the site. We feel the site makes it easier to do business with BMG than any other major record company in Australia. The Age Company Ltd 2000. Any unauthorised use, copying or mirroring is prohibited.