By Rayna Skolnik Managers of trade shows and public expositions do essentially the same job, yet they do it very differently. Both groups follow procedures tailored to their own specific needs.
Some approaches are effective for one group, yet impractical for the other.
As the exposition industry grows and changes, however, and as shows proliferate at the same time that exhibitors and attendees are becoming more selective, show managers are finding that they need new ideas. What worked yesterday may not work today. One source of new ideas could be your counterparts on the other side of the industry. Booth sales Both trade and public show managers reach their prospective exhibitors through mailed prospectuses and telemarketing. But they each have their own methods for supplementing those efforts.