The Precarious Customer Base Few businesses have the luxury of determining the exact proportions of their customer base. Nonetheless, some companies do put too many eggs in one basket. For example, managing engineering operations for a company with two plants is much different than managing it for a 12-plant company. The same challenge applies to others in key positions in marketing, sales, operations and manufacturing. A company can overrun its ability to manage.
Some companies develop an adversary relationship with their financial lending institution.
Fearing that their loan or loans may be in jeopardy, they attempt to hide financial information from the bank. Phone calls are not returned. Reports stop being filed. Since money is the lifeblood of almost any business, this kind of lender relationship only leads to more trouble. Their egos tell them they can still pull the company out of its nose-dive.