In association with Barnes and Noble, the world's largest bookseller, we present a selection of books that will help you build a better Web store. Many of the techniques and concepts covered will be of interest to the entrepreneur or small business person seeking to grow an online business. Phase 4 - Characterised by professional marketers using professional marketing techniques of testing and measuring results. Although aimed squarely at professional marketers needing to understand why they need to get online and how to go about it, many of the techniques and concepts covered will be of interest to the entrepreneur or small business person seeking to grow an online business. The book explains how to integrate the Internet and commercial online services into a marketing plan to achieve profits, cost savings, improved productivity, or enhanced levels of customer satisfaction and support.
Topics covered include online marketing strategy, tools, advertising, public relations and selling.
A technical background is not needed.