A more specific unifying theme would center around the issue of tax reform. Voters seem poised for a discussion on tax reform and simplification and an opening dialog on the idea of a flat tax. Republicans must communicate ideas and principles in a fashion that connects to people. We need to put a positive outlook on conservatism vs. the imposing, arrogant, intolerant, scolding, dour, harsh portrayal that defined our party the first year of the 104 th Congress. Speaking out about macroeconomic issues is not as useful as speaking to their families and their daily concerns.
Women are very concerned about economic security issues - they simply frame it differently than men.
Women remain more pessimistic about the impact of international trade on the economy and jobs and are virtually polarized on whether the future economy will be one of opportunity or instability. Finally, voters and women are clearly aware that Republicans control both houses of Congress. They are looking for the Republican Party to lead - not to constantly criticize and second guess as if we were still a minority party. Republicans who win on Election Day will be those who understood that women will cast a majority of ballots in their districts on Election Day, will speak directly to their concerns not ignore them and show the capacity to govern effectively and lead. Women are not looking for ideological fervor but rather a coherent policy direction that affects their lives and that of their families, with leadership direction that shows an ability to speak to their concerns and govern effectively.