During campaign time political figures speak of all the changes that they want to make but a majority of the time these individuals never capitalize on what they say they will do. This was not so in regards to the example of Robert Kennedy that Coles highlighted. Kennedy saw the need for action and by using his savvy public relations skills and insider knowledge of the political arena he was able to make a difference for those suffering in the South. I might even be saying that manipulation is not bad in the sense that if manipulation is used for moral good than it is not a bad practice. Power and manipulation are both terms that can bear very negative connotation but when related to Moral leadership the negative aspect is softened.
Values can have very direct influences on ones actions.
People who hold true to their values are the ones who are not influenced by what society dictates but make an active effort to hold true to themselves and what they believe in. As one can see a person who makes the effort to not be driven by norms and excepted practices are the ones who have the power to make a difference. These people are not afraid to take risks or be criticized by society because they hold true to themselves and their values. In the society that we live in it is not an easy process to develop this type of attitude. For this reason there are only a handful of people that take this leap.