Television's greatest strength is its ability to demonstrate. As newspapers give the news and magazines involve readers, as radio provides intimacy and direct response adds urgency, television's power is the way it can demonstrate. It can show before and after, with a shot of the product in use during the middle. It can hit left and right-brained people. It can combine all the art forms into a masterful blending of show and sell.
Television is still the undisputed heavyweight champion of marketing.
I love online marketing so much that I'm nearly bursting with enthusiasm for it. I know it's gonna make every other medium stronger and more effective. And I know it's not a matter of if, but a matter of when you go online. Until then and after then, you'll find that television can talk directly to your specific target audience, that it will cost you much less than you figured, and that if you've got the patience to commit to a TV campaign, you're going to be delighted at how it rewards your patience. I look forward to your commercials interrupting my dreams.