The flags of the leading Russian television stations are being mournfully lowered to half-staff. The 'commercial break' of the crisis period is threatening to turn into no trifling pause in advertising. General Director of the Video International production center.
Television lives on advertising.
If there are no Pampers, there won't be any Pampers advertising. Television channels won't be able to pay for programs, and they will disappear. Everything is interrelated. Some insist that the crisis in television will only create a battle for the airwaves. That's possible among those who still have the means for it.