After due consideration of these macro issues, the study concluded some specific changes that will be required for CPAs to stay viable and successful in our rapidly changing world. In summary, the following five observations were offered. The future success of the CPA profession relies a great deal upon public perceptions of CPAs abilities and roles. CPAs must become market driven and not dependent upon regulations to keep them in business. The market demands less audit and accounting and more value-adding consulting services.
Specialization is critical for the future of the CPA profession.
The marketplace demands that CPAs be conversant in global business practices and strategies. Simply that the world of business is changing rapidly and CPAs must change also. The old days of performing audits, bookkeeping services and preparing tax returns must give way to the new era of high technology, specialization and worldwide perspective. The professions traditional opposition to the active marketing of it s services must be shelved in order to compete with more aggressive firms and non-CPA competitors. The CPA profession has always been marked by its devotion to integrity in all things and they will re-position themselves to render increasingly valuable services to business on the new playing field of 2000 and beyond.