Their first book, The Witch Doctors , examined the managerial fas cination with fads and fashions. In se arch of the reality behind the many myths surrounding globalization, their research took in the shanty towns of Brazil, the frozen Russian border, and the sex industry in the San Fernando Valley. Gathering together the disparate strands of globalization has proved beyond many others. There is some truth in this. The things that push globalization are especially chaotic.
Small things matter extraordinarily.
But that does not mean that globalization is spinning out of control. Too often that is used by politicians as an excuse for doing nothing. Without political will, globalization runs into trouble. There are a number of myths which surround globalization. The first is that globalization is driven by giant companies and international institutions conspiring together to run the world.