Achieving Visibility You already know how important visibility is in creating opportunities for your organisation or project to fulfil its mission - to obtain funding and volunteer assistance, to generate public support, to reach the populations you wish to serve, to carry out projects, to forge coalitions and collaborations, to influence public policy.
Visibility is achieved through communication specifically designed to reach key audiences.
Traditional tools for increasing an organisation's visibility include press releases, public service announcements, paid advertising, brochures and fliers, posters, participation of the organisation in public events, and participation of the staff in professional associations and public speaking. However there are a range of on-line strategies that can help you raise your profile. Simply by using email to communicate with regional or national information providers or by participating in online forums or discussion lists, you will come to the attention of people across Scotland, the UK, and around the world with whom you never would have had contact by traditional avenues. Furthermore, online visibility tends to cut across traditional boundaries between sectors and between programmatic areas, broadening your universe of useful contacts. Beyond simply making people aware of your work, you may be able to use the Net to meet specific public relations and marketing objectives.