Don t get blindsided by the media. In a basketball game the bright lights of the scoreboard serve as a constant reminder of your success or lack thereof. For one, the timeliness of your response. Go for the quick bleed , not the slow hemorrhage. That is, get the most strategic response out as quickly as possible, rather than letting it be dragged out for days, weeks or months.
Slow action is better than the wrong action and, Proactive is better than reactive.
In developing a strategy for response, remember to use your IRA . This type of IRA may not guarantee financial success, but definitely will pay off in critical reputation management. Exert your influence over the situation. Your fate is in your hands and your hands are not supposed to shake. Don t just be the key spokesperson, contribute to the strategy as well.