Students gain an understanding of the various macro forces that effect a company. The Prisoner s Dilemma Students study business markets and understand how business and consumer markets differ. A significant amount of time is devoted to analyzing competitors and developing competitive strategies. Students are introduced to The Prisoner s Dilemma as an illustration of competitive forces. 11 Developing New Products Product Differentiation PLC Strategies Students learn the steps a company undertakes to create and launch a new product.
Students learn why new product development is so important and the risks involved in the process.
Students understand the importance of differentiation and how to use the PLC for strategic planning. Week 12 Chapter 15 Pricing Strategy Students learn how companies develop and implement pricing strategy. Students learn how pricing can be used as a promotional tool. Chapter 16 Distribution Strategy Students learn how the choice and management of distribution channels can be used strategically. Students explore multiple models of distribution and the pro s and con s of each.