Avoid vague names by thinking about the key focus of your business. Some people like to include their first or last names in their business names. This can help personalize your product or service, and it is easier to avoid conflicts with a business name that includes your personal name. Make sure the name is easy to understand and pronounce. Those with unusual names know this can present a challenge but can also provide for a memorable business name, once people have it in their minds.
Shorter names are usually more memorable and less likely to be sources of confusion.
Choose a name that you can live and grow with. Be forward-thinking in your choice of a business name, so it can expand as you do. Make sure the name will outlast current fads or trends. Make the name unique. As a small business owner, you will be required to file legal forms indicating your business intent and the fictitious name you've chosen.