Celebrity is forever a selling point. Wang Shuo's novels, fashionable in the early 1990s and then forgotten, are popular again. The Innocent Are Bold, and Her Beauty is Like a Narcotic, published successively in the last two years, are all bestsellers. Movies and television shows may stimulate the sales of bestsellers and the popularity of their authors. The books The Taiping Heavenly Kingdom and Happy Times published by the Lijiang Press had first appeared as movies and television programs and then won the hearts of readers.
Subject matter is always a hot topic.
Publications on the popular theme of quality education are welcomed. More and more publishing houses have become aware of the importance of publicity. In the U.S. was first published, the Guangdong Education Press invited the author from the United States to lecture at domestic universities, and then 43 comments were published, which helped sales of more than 100,000 copies. While publishing Lu Qin's Being and Doing, the Jieli Press had good results by holding readings and soliciting contributions with lectures and book signings in Guangxi Province. Altogether 5,000 copies of the book were sold in one single day at the 11th State Book Fair held in Nanjing.