Pilot tests began in December 1999 with excellent consumer response. The Beeline service is now in expanded beta with many grocery chains. Beeline now operates as an affiliate of AirClic, using their technology and infrastructure to bring the Beeline service to grocers and their customers. Grocery consumers shop faster, eat healthier, lose weight and save money. The scanner, an Internet appliance, automatically connects to the web where Beeline combines extensive databases, medically approved rules, and specific consumer preferences to create a customized shopping list with specific nutrition recommendations, recipe suggestions, dietitian guidance and discounts specifically for each family.
Shoppers take the list to their store when shopping.
For those grocery shoppers using an online grocery delivery service, the Beeline process eliminates key entry, increases order size and offers nutritional suggestions. For interested investors, traditional and web grocers and manufacturers BeeLine Shopper uses proprietary and patented technology licensed under U.S. Patent Nos. 5,478,989 and 5,841,115 and 6,024,281, other related patent pending applications and foreign counterparts .