For many small business, having the ability to reach out to customers worldwide and to do Internet transactions is not of much advantage. For a local neighborhood operation, this might be the case. But for businesses in this class, a website can provide something else - an improved company image. Having a web page address on a sign, on company stationary, or on business cards can win you customers. People in your local area who visit your small business's web page may be more likely to purchase goods or services from you than from competing businesses that aren't online.
Some people prefer searching for local businesses on the Internet rather than in the yellow pages.
Without a website, it is doubtful that someone searching the web will find your company. A website can also allow prospective customers to learn more about what you offer, without taking up anyone's valuable time. A well-designed web page can vastly improve your company's image, win you more customers, and save you time. The Internet, growing at astronomical rates each year, is becoming a crucial mechanism for sales and advertising. The importance and benefits of your business being online will grow more each year, at an ever-faster rate.