Throw enough balls at the basket and some will fall in. TV's 60 Minutes runs a story about a drug for impotence and the pharmaceutical's stock doubled in the next week. That was easy. Information in an efficient market occurs randomly. And yet, some would argue that although information may be random at its outset, its development is sequential.
Stories have a beginning, middle, and ultimately, an end.
Sometimes hearing the news and acting on it first provides an advantage. Sometimes having the wisdom not to react will prove more successful. Sometimes it helps to know the people releasing the information in the first place. Wisdom comes from making mistakes and then learning from those mistakes. These lessons can be expensive, especially for someone using their own money, and even at that, as a hobbyist.