Text wraps around photos or graphics are very effective. Also, you need to consider what color and size paper you are printing it on. It gives it a very professional look, and it doesn't change the cost much. White is hard on your eyes, and the copy store variety is not white enough to show graphics at good advantage. Try a buff or nuetral tone, or go for something jazzy like neon yellow orange.
White space is very important in good design, and is often ignored.
Try playing with your number of columns, too. You can use a two column with a half column side bar for stories or features. It completly changes the look. Simple to do, but very effective. I hope this helps a little.