Ads with distinctive artwork, layouts and copy enjoy higher readership. If you want the reader to single your ad out on the page, don't copy the competition. The reader's eye should move in a simple, logical progression from headline to illustration, to explanatory copy, to price, to your store name and logo. If you need assistance with designing your ad, you may utilize the skills of our Creative designers. For no additional fee, they will be glad to design an ad that is suited to your needs.
White space is a good eye-catcher that allows copy within the ad to stand out.
Manufacturers spend large sums to establish their own identities, and you can capitalize on their advertising by featuring their merchandise. Use Co-Op dollars for better results. An advertiser has only a second or two to interest potential customers in what they are trying to sell. Your headline must tell readers what the product or service is and what it will do for them. When supplying artwork, especially logos, try to give us the best quality original art to assure good reproduction.