In the November analysis, he notes the impact of the extended Presidential election that pushed several news and talk services to the top of the ranks. We hope you find them interesting. And, look for more of these insightful pieces as Arbitron releases further studies. Click on the pdf logo to the right to go to Tom Church's article. Converting Arbitron's Aggregate Tuning Hours to AQH Streaming audio on the Internet is a subject of great interest and even some controversy.
Some people think it's the next big thing.
Others take a more cautionary view. Most just want to know how big that audience really is. Attached is an analysis by RRC's Chairman, Tom Church, of Arbitron's October 2000 Internet webcasting audience data. We believe you'll find it most interesting. Tom has devised a method of converting Arbitron's Aggregate Tuning Hours into Average Quarter-hour persons, to allow more direct comparisons of Internet audience figures to radio audience data.