Develop strong Internet recruiting capabilities to drive recruitment process efficiency and effectiveness. The Internet has considerable appeal, particularly to new college graduates and younger workers and executives. The web accelerates resume capture and processing, removing most of the steps from the old process. It also allows for faster review of the information and standardized applicant data, ultimately leading to greater productivity and effectiveness. Manage recruitment promotions as an integrated marketing campaign to attract and appeal to top candidates.
Top companies view marketing to recruits as similar to customer-focused marketing.