Strategy Soapbox Tim Barkow humorously helps Web strategists map a sure course to success. It's teamwork that makes a great business. The Most Misunderstood Word In Marketing by B.L. Ochman. Find out how to avoid the generic and get the real goods. Users Matter by Claire Rowland.
Users are the lifeblood of Web sites.
Put aside developer and designer goals for a while, and make sure to find out what users really want. If we met their goals first, our own success will follow. Usability Matters by Clarie Rowland. Information designer Claire Rowland provides an entertaining introduction to usability that's oozing with practical advice on how to delight your site visitors while providing them with the stuff they seek. Web Authors .