Other tools that enhance product advertising include Smartlinks, a feature that allows a proprietor to add a customized search capability to a Web site for easier consumer browsing. Free advertising, compliments of an associated site called Looksmart, is one of the perks offered to entice businesses to use the service. As with Web Ring, a categorized directory that lists areas of specialization can be used to link a potential customer to sites that will satisfy a particular interest. Another Web tool exploited by both businesses and casual surfers is The Rail. As a virtual railroad connecting an almost unlimited number of Web pages, this home page allows businesses or individuals to tie their sites into a family of Web sites linked together within a common network.
Surfers can locate specific products or services by traveling over a framework of joined providers.
In addition to the main support architecture, the service offers an alternative network of home pages tailored to spark the interests of the younger folks at home. The site's Wahm ring is designed to meet the family and business needs of these women and offers a variety of links to entice Web investors to tap into this specialized virtual marketplace. A categorized listing on the main menu bar directly links to information about many career fields that encourage working at home. Accommodations for the online shopper are addressed with links to business opportunities, a classifieds page and an on-site bookstore. A link to an advice and frequently asked questions page connects visitors to information regarding common inquiries that moms have about working from home.