Reward users for giving up valuable marketing information. For example, offer a company T-shirt for completing a profile. Systemize your responses to email requests . An immediate response stating that the message has been received assures users that you are on the ball. Also, give the user an indication of how long it will be before they can expect a response.
Subtle reminders are unobtrusive.
Encourage other sites, including noncommercial sites, to link to your site. Personal home pages are an often overlooked resource for directing traffic to a corporate site. Use logical resources, such as PR Newswire and Business Wire , to make appropriate announcements. Do not announce the launch of a new site if what's new is only an addition to an existing site. If you refer to sources of information within your site, then provide hyperlinks to the appropriate site.