Attendance will be recorded regularly. In the event of an excused absence, appropriate alternative assignments will be substituted at the discretion of the LM coordinator. DC part-time students will have the Business Foundations, Washington Experience, and Case Competition LMs waived. DC and Baltimore students will also have the Career Development LM waived. Through the exercise, students will enhance their skills in strategic and tactical decision making, research analysis, presentations, and leadership and teamwork.
Students working in teams develop start-up firms in the computer industry.
Team members determine their company name, goals, norms, mission, and strategic direction. They select their president and vice presidents of marketing, sales, manufacturing, finance, and accounting. Over the course of a week, teams compete with one another to gain market share and become profitable. In each quarter, teams evaluate market research data, make decisions about brands and advertising, build plants, open sales offices, revise production scheduling, and assess their financial performance. At the end of two years of play, team conclude the game by present their overall performance to other teams and the venture capitalists.