The CMO is the highest level marketing professional in the law firm. Increasingly firms will hire a CMO and then hire marketing directors for the various office locations. A person's title, however, according to Orton is only one piece of the pie. As multitaskers, they may implement policy firmwide and supervise more than one department. The job description is what gives the position its value, both within the firm and outside the firm, believes Nemchek.
Some law firms use titles as a means of recognizing contributions.
Jordan's title of Chief Executive Officer and Chairman of the Board is but one of the corporate-type titles employed at the firm. One example of people who do not fit within traditional law firm administrative staff are lawyer-writers. Whether they are working on the firm's intranet, website, seminars, or client alerts, they need to be identified with a title. She produces white papers, client alerts, manages articles and link pages for the firm's website and places articles, in coordination with the marketing department, in various publications. Jill Westmoreland's status, however, is derived from her firm's commitment to the position.