It is important to establish the purpose of your newsletter. Although you may be clear about the purpose of your newsletter, you still need to define some goals. Goals are guides to content, design, and budget. The objectives of your newsletter are the results it should yield for your organization. Well-stated objectives tell why your newsletter is worth the time and money needed to produce it.
Useful objectives describe benefits of producing the document.
They tell how those who produce the newsletter and those who read it why they will be better off. Objectives leave no doubt about the value you intend the newsletter to have. They want articles that are informative, persuasive, helpful, clear, illustrative, and revealing. Whether your organization is a small college or large factory, a rural hospital or an urban neighborhood, a local business or an international association, your readers care about quality, productivity, and economics. Almost without exception, a newsletter article should have an intro, middle, and an end.