It's one of the few places on earth where the air is as fresh and clean as it must have been millennia ago. Constant winds keep out pollution and germs, and the climate discourages the growth of native viruses. It sounds like the healthiest place on earth. Because it's just too cold. With temperatures that drop to -100 Fahrenheit, the South Pole is too frigid even for germs.
Some churches bear a striking resemblance to that sterile atmosphere.
The truth of God is preached, Scriptures are meticulously quoted, and error has no chance to survive. But there is no corresponding obedience or love, and the spiritual temperature is sub-zero. Unloved and untouched, many people leave. The church should always be a warm shelter in a cold world.