Know your customer, develop a general profile of your target customer including things like age, gender, income level, and demographics. Set goals and analyze the result and be flexible, your marketing efforts should be responsive to the needs of your customer, which may change quickly. Remember the number of small businesses in the United States has increased by nearly 50 percent since the early 1980's. Small firms account for 99.7 percent of all employers in the U.S. and employ about 54 percent of the workforce. They account for 52 percent of all sales and provide most Americans with their first jobs.
Some small businesses make a tremendous contribution to our nations economy and quality of life.
It takes enormous energy creativity and determination to succeed. If you want to ensure the survival of your new or old business, remember to develop a clear notion of exactly what it is you are providing.