The Just Think Foundation's goal is to educate teachers, parents and children in critical thinking about media and its relation to popular culture. The home page is a large, graphic, image map.
Subsequent pages are more business-like in appearance, with graphics enhancing the content.
Each page of the site has a navigation menu at the top. Each section is highlighted with a circle so users always know which section of the site they are viewing. The side menu of each page changes to display choices for that section. The Just Think Foundation was created to help young people comprehend the content of popular media. The Foundation does not promote censorship but does believe people should have a better understanding about the media and their messages.