The rash usually develops on the abdomen near the umbilical area and spreads to the thighs and extremities. Sometimes itching can become very severe. It can spread to the rest of the body, but never involves the face. It is more common in first pregnancies and seldom recurs in subsequent pregnancies. This condition is usually familial and can be traced through the father's side.
Treatment involves cortisone creams, but occasionally nivea or vana cream works.
You may need to be treated with oral steroids if the itching becomes intense. The lesions usually go away after giving birth. Your baby is not affected. Watch this report about showing affection to boys. Find out here.