T he following guidelines are for outlining a One-Page Marketing Plan. W hen writing your marketing plan, keep it in the form of a simple outline. If your plan is too lengthy and complicated, it will be difficult to execute. Use this outline as a guide. It's probably all you'll need.
T here are six distinct components to an effective marketing plan.
I dentify the exact purpose of your marketing campaign. That, regardless of whether it's a video tape - or a video service, is your Product. Before you take another marketing step, you must determine two things. Adult males rarely read True Romance. Engaged couples in their 20's hardly ever hang out at Retirement Community Clubhouses.