The selection there is large and varied. Compared to 15 years ago, the change is remarkable. Emphasis on healthy eating including plenty of fruits and vegetables and increased consumer acceptance of new and different kinds of produce have resulted in greater demand. Take a look at some of the promotional materials in the produce section. Many of the new items include individual labels or stickers to identify what the items are and how to use them.
Some produce is sold precut in special packaging along with instructions for use.
Providing use information is the key to marketing these new products. Salads and entrees are now made with fruits and vegetables that you would have been hard-pressed to find 10 years ago. Even fast food restaurants have added salads and vegetable dishes to their menus. The demand for fresh processed items to reduce food preparation costs is up as well. Produce sales and consumption are projected to grow at a steady rate through the year 2,000.