Regularly check your performance and pinpoint areas for improvement. Seamless Customer Service a. Customers care about the overall quality of customer service, not about the activities in individual departments. Some marketers are adding customers to their project teams, involving customer in every aspects of logistics management. C. Providing Timely Response 1. Time is an important element in quality customer service.
Speed is important in product development as well as in the order cycle.
Timely response includes the ability to react to shifts in customer requirements and to changes in suppliers' needs. Information technology is critical to timely response. EDI expedites communication with suppliers. Many nonfood retailers are applying information technology to implement quick response. D. Achieving Cost Efficiencies 1.