Senior Executives across the nation are asking these questions, as more and more start-ups take the big steps toward overseas expansion. And the situation becomes more confusing when there is no strategic business plan in place to guide the expansion efforts. In Trilogie Consultants' experience, international expansion is a hugely risky, complex and costly venture for start-ups.
Timing is critical to the successful launch.
With this in mind, we have prepared this 10-point Tip Sheet. We hope that it will aid you in determining the right time for your firm to expand into the international arena. 1. Consider international expansion only when there is clear direction and commitment from the Senior Management team. There must be solid senior management backing to the expansion idea before you begin evaluating different markets and launch strategies. It must represent a unified corporate priority, since all departments will be involved in and affected by the expansion.