Includes guest speakers from the banquet business. Students will learn how to use the telephone as a valuable sales tool. Topics include effective communication, telephone skills, handling complaints and problems, courtesy and etiquette. Computer based aspects of telemarketing will be addressed. Analyze various segments of the hotel, group and convention market.
Students identify target market segments that result in maximization of revenue.
All required program courses must be in the process of completion. It is recommended that students take their internship during their last semester of the program or obtain the consent of the Program Coordinator in advance. The internship students having special circumstances must have written approval by the Program Coordinator. Course is designed to give students the opportunity to apply formal education to an actual work situation under the supervision of the Program Coordinator. Open to senior hospitality management students only.