The most important aspect of the strategy is that it is taken seriously. The artists in the turnaround must also be quick. The turnaround strategy might be considered to be cruel and drastic, but those drastic actions are necessary for the company to rid itself of the cancer that brought it to near death.
Turnarounds are more than just a quarter away from being done.
They usually take up to 20 year to unfold. A turnaround might work wonders at first but turn sour. The company is in a position where it has acquired debt that is near what the company owns. This is a big problem because the company does not receive revenues they are entitled to. The company might have a problem with the production process that is raising the cost of the product.