The electronic journalism segment provides an understanding of the theories and practices of radio and television. Courses concentrate on news, but also cover announcing, writing, directing, reporting, and management. The print journalism program of study prepares students for careers in newspapers. Required courses include reporting, copy editing and specialized writing. This sequence exposes students to both advertising and public relations.
Students learn how to research, plan, and implement integrated marketing campaigns.
Course work includes copy writing, creative strategy, developing, marketing plan developing, and media planning.