In my company we have 60 sales teams, going on a hundred, and that's up from about 25 at the beginning of the year. So I've got a broad range of expertise. The new people will probably have to sit through the whole presentation and study it slide by slide. For the experienced sales people all they really need is the key messages. So we're trying to put ourselves in the minds of the target audience and give them relevant information, keeping in mind that there is a big disparity in levels of expertise.
Some people have no background while others have rich backgrounds.
And since you don't know who's coming to visit you have to be open for all kinds of constituencies. The notion is to adapt to this new medium and deal with the process issues. What will happen, though, is that if you don't sensitize yourself to the process issues, your project likely will not meet with success. And since this is a whole new world, you're not likely to find a textbook on how to do this. You're going to have to invent this on your own.