I also give it the money it needs to succeed. We found we need to take both a short and a long view toward our marketing efforts. To stay one step ahead of obsolescence, our firm is constantly learning new technologies, developing new strategic partnerships, and then, when they are mature enough, announcing them to you, our potential customers. Our strategy includes planning articles as well as new Web site sections which will help position our business more effectively in the constantly-changing Web site development market. Most of you have been disabused of the myth that all you have to do is put up a Web site and the world with beat a path to your door.
Web marketing is no less work that marketing in any other arena.
Fail to plan, plan to fail. Plan your work, work your plan. You've heard these phrases countless times. Nor is there anything unique about any of the four points in this marketing mindset. The only unique element for you will be if they inspire you actually apply what you know to your Web marketing efforts.