Using EContacts, organizations can define highly elaborate e-mail workflow and routing to follow up on leads, news customers, or literature requests. New Leads and Customer e-mails are forwarded to the EContacts Internet Server, where they are cleaned, classified and added to the database.
Salespeople can use a browser to monitor and update their list of accounts.
Each change to the account, including e-mails sent and feedback received is recorded in an event log, giving organizations a complete audit trail of the lead life cycle. EContacts, based in Boston and Dublin, has launched a service designed to help web retailers handle e-mail leads in a more organized and automated way. When web users send e-mail to an online retailer, the company can supply these qualified leads to EContacts. CEO George Reynolds claims that because his company is responding to genuine inquiries, it doesn't attract the opprobrium with which most net users regard traditional mass e-mail marketing. George Reynolds, president of EContacts, has an answer that is getting a lot of attention from businesses interested in establishing and maintaining rapport with a large customer base.