Your boss says he'd like to see regression analysis or even a complete market segmentation applied to a project. Well your good friends at WestGroup are here to help. This guide can significantly add to your understanding of your data and the confidence to make useful conclusions and recommendations. Today, we will review the most common technique used at WestGroup.
Significance testing answers the question.
Nearly all studies with large enough sample sizes involve significance testing. We will also look at differences unique to each study. For instance, we may compare the responses of PC owners to non-PC owners, or breakdown and compare responses by geographical location. We often compare Valley cities to one another for government work. In a recent study about elder care, we asked respondents about their concern over affordable housing for the elderly.