Unity means that design elements support a common communication goal. Integrity means that the design is focuses on the communication goal. Readability is demonstrated by dividing information into manageable subsets that can be processed separately or in parallel. Control is shown by features that help users predict areas of interest and navigate through composition. Specif criteria are listed below.
Text is brief and uses the active voice.
Bullets help format lists and organize ideas. Format incorporates liberal use of whitespace. A logo or graphic kept constantly on the screen in a corner or in a column devoted to navigation is a clue to identifying the Website. The primary goal of navigational design is to allow users to navigate freely and comfortably through the Website. The user encounters clear, common navigational methods and is not presented with an overwhelming list of options.