The second option would be to cut up the awning into smaller, discrete segments so that only the faces of the segments containing signage would be considered sign area. Again, this option would appear awkward and unattractive, breaking up the streamlined horizontal look of the current awnings. Unlike most awnings that cover just the entry to a business, the awnings on these two buildings run the length of two sides of each building. In this case, the combination of the large size of the awnings and the discrete size of the pop-outs creates a unique situation. Staff feels that the applicant s request is reasonable and within the intent of the Design Guidelines for Signs to limit the square footage of signage on buildings.
Staff supports approval of the pop-out sign concept.
To date, staff has not received comments from the public regarding this proposal. The project is categorically exempt under Class 1 of the current State CEQA Guidelines. Make a finding that the project is categorically exempt under Class 1 of the current State CEQA Guidelines. Prior to building permit issuance for any sign, the applicant shall submit detailed plans of the sign for review and approval by the Planning Division. Planning Commission action will be effective after 15 days unless the action is appealed to the City Council, in which case the outcome of the application shall be determined by the City Council.