The longer I am in business the more I am amazed by how other business people view things. Here is a little bit about how I view the world.
Smaller companies can, and usually do, provide better service than larger companies.
At large companies the guy working on your project looks forward to the weekend. I look forward to completing your project on time, within budget and with professional looking results. Us smaller companies also have less overhead, so we can provide the same services cheaper. You get my full attention and expertise. A good logo is fairly simple for the most part.