Amstel Light, the USA s best-selling imported light beer has been running a commercial that shows a woman opening a bottle with her teeth and spitting the cap across the bar. In another spot a woman uses a rival beer to water her flowers. In yet another commercial we see two women at a bar scooping out hot guys and buying them beers. Foster s shows a young couple on a date at a swanky Sydney, Australia restaurant, where the guy is very impressed when the woman crunches the empty Foster s can against her forehead. Crew faces a Girl Invasion in a new spot.
Women drink beer because it is easy, convenient, refreshing and levels the social playing field.
Men may reject the dainty wine-look, the sweet pink daiquiri and even the margarita, for the more traditional macho beer. Women like the security of recognizing a brand name and knowing they can hang with the men without competing. In a male dominated market, there is one beer, Oregon-brewed Babe Beer that has caused controversy. It s labeling may pit the male beer drinker against the female beer drinker. I say, let s get some Stud Beer with rip off labels that show a lot of muscle as the bottle glistens and sweats.