See Independent Study under Course and Academic Advisement Policies information for general course description, general prerequisites, and proper contract form requirements. 61-454 Selected Topics in Journalism 3 cr. The intensive study of a topic to be determined by the department. Information about a Selected Topics course announced in the Timetable can be obtained at the Department of Journalism office. This course may be repeated with different content.
Students work as a team to develop a written plan and creatives.
See Related Readings under Course and Academic Advisement Policies information for general course description, general prerequisites, and proper contract form requirements. An overview of modern mass media management including perspectives on functions, organization, administration, policies, practices and career development. Interaction with media-related organizations such as advertising and public relations companies is also included. A survey of current research methods in various mass communication fields, including advertising, news and public relations. The course draws heavily on research methods developed in the social sciences, particularly political science, psychology and sociology.