A friend whose daughter had run away was trying to decide whether to let her get on the train in a few hours, or to go to the train and insist that she come home. We worked at that level for a while, and then a new option came up - why not run away with the daughter and take the twelve hours on the train to sort things out. So it is important to ask them what changes they have seen and how they explain them. People who mention educational campaigns are the most likely to put money and energy into educational campaigns. Those mentioning law suits will support challenges in court.
Writers think of change as coming from popular articles, and so forth.
When an Indian friend asked me to help him clean up the Ganges River, I knew I had no experience cleaning up rivers. I was looking for their cultural wiring around the river. It would be a cultural insult. The dissonance was too great. We'll have all the kids in Benares draw posters about what they see regarding the health of the river.