Nearly 50 percent of the U.S. population, or 135 million people, will communicate via e-mail by 2001. The ability to access immediate and comprehensive information is a powerful driver for the Internet, attracting huge numbers of users in rapidly growing numbers. A recent survey in The New York Times cited World Wide Web users' claims that using the Internet gave them feelings of innovation, intelligence, creativity, power and accomplishment. Ninety percent of on-line shoppers consider good customer service to be critical when choosing a Web merchant. Our advertisers use it to get deadline and mechanical specification information.
Sponsors use it as an effective way to target new customers.
And that's in addition to the fact that readers can access every article from every issue since January 1995.