This article presents a summary of the top five aggregate leadership qualities, keys, and secrets for U.S. hospitality industry leaders. Leaders Use Stories to Communicate Leaders value stories when communicating their messages. According to Howard Gardner, a professor at Harvard who has written Leading Minds, these are stories of identity. Others have referred to these as campfire stories. The stories convey values, build esprit de corps , create role models, and reveal how things work.
Stories constitute the single most powerful way that leaders communicate.
Stories help organizations orient new members, adapt to change, and define their core beliefs and values. Stories are potent carriers of memories. Great leaders regularly utilize stories to connect with their followers. In addition to playing a powerful role as carriers of organizational culture, stories become tools for training and developing people. Storytelling is a key means of teaching.