The entrance of non-Jews into the community of faith challenged the earliest traditions of the church. In the 16th century, Luther challenged which books were in and out of the bible when he called into question certain works considered canonical by the church for the previous 1,300 years or so. Musical traditions have also been challenged through the years. New hymns in the custom and style of the day have been added to church files regularly. Less than 4 percent of recorded music sales are of classical-type music.
Traditions are easy to come by, but nearly impossible to shed.
If a church does something once, you have innovation. If it s done twice, you have a custom. But if it s done three times or more, then it s become a tradition. The media knows this, and they format their programming to meet the demands of their audience. Advertisers know this, and they produce ads that catch our eyes, our minds, and our wallets.