There is a great need for a mechanism that allows for an ongoing and effective evaluation of performance, upon which the agreement's continuation rests. Key suggestions by the presenters Working with agents requires the development of a strong, trust based relationship Trademarks and intellectual property rights are very important, and must be managed with great care. Vigilant oversight is needed to see that agreements are being kept. Make it known to your customers that they are paying for your product as well as for the services of the representative or agent. An agreement clause, which allows direct sales to customers, should always be a very important consideration for any exclusivity agreement.
Some countries have laws that hold companies with representatives for a period of time.
This is an important consideration that must not be overlooked when creating an agent agreement.