In that case, reading information from outside information services, industry trade associations, and industry experts may be all that you need to do. You may wish to conduct blind tests of different formulas before finalizing recipes for a new product. Or perhaps you have completed extensive product development and testing and are now ready for a field test of your prototype products. Market research procedures. With secondary research, someone else has done the actual data-gathering in the field and has written it up in a form that's easier for you to use.
Secondary research is generally much less time-consuming and cheaper than primary research.
As you can see in the chart above, there are many market research techniques available. However, some may not be affordable or appropriate for your company. All Rights Reserved.