The thing gets noticed. Its battries last forever. When it sleeps the little light thobs like a pulse. Even the power cord is a thing of beauty as well as practicality. Remove toast Don Marti and I were talking the other day about the history and future of marketing.
Technology is expensive for everybody, so only big industries can afford it.
The only way to get feedback is from limited testing. The only way you can deal is to print up one big catalog that everybody will buy out of. Think Sears Roebuck. You spend a lot of money to reach everybody. Lots of it is wasted, but lots of people know about you and enough people buy stuff to justify the expense.