For information, contact Steven Sindell in B220H or ext. This course covers advanced topics in agency, partnerships, corporations, torts, legal procedures, and other advanced topics. This course introduces modern business marketing concepts and strategies and familiarizes the student with standards, procedures, and techniques used in marketing. Topics include marketing research, consumer behavior, product and pricing strategies, marketing communications, and distribution. Feb 12 to Apr 6 and is a Distance Education course conducted over the internet.
Students are responsible for their own internet access.
Students are responsible for their own internet access. This course provides an introduction to retailing concepts and strategies used by contemporary merchandisers. Special attention will be given to the theory and practice involved in such merchandising activities as sales transactions, customer services, types of merchandising institutions, store operation and policies, store layout and fixtures, advertising, and display. Advertising psychology, strategies, and methods are covered in this introduction to the field. Class projects give the student practice in creating and communicating ideas using advertising techniques.