B6014 or the equivalent. Coverage of the design and analysis of simulation models to support business decisions, with an emphasis on applications. Computer simulation is used to evaluate systems and strategies and to compare alternative operating policies. Applications are drawn primarily from operations management, but also from finance and marketing. The model-building process and relevant statistical issues are covered.
Students also gain familiarity with special-purpose simulation software.
Of particular interest to students focusing on management consulting and operations management. The focus will be strategic deployment and management of innovation and technology for competitive advantage. This theme will be examined through an integrative framework pulling together various functional perspectives of operations, marketing, finance, research and development, design and engineering. We will specifically address the technology-strategy connection in light of technological change and its management. Developing, selecting, implementing, transferring and managing product and process innovations will also be emphasized.