Defining a Webcast For companies that haven't done it yet, it's good to get the preparations going sooner than later. And it's not a mysterious project. Some think of a Web cast conference call as listening in on a conversation. Conceptualizing it as a broadcast also makes the process easier to understand. The elements are virtually the same.
Some providers offer both the regular conference call portion as well as the Web cast.
That means the URL must be featured on somebody's Web site. Others have the Web cast provider carry it only on the provider's site. Some do both. At minimum, a company should issue a press release via one of the news distributors. A number of companies Web cast annual meetings and other special events.