His basic premise is that the communication gap is the fault of both scientists and journalists alike. However, since the media can't be expected to change, the onus is upon the scientist to make the effort to bridge the gap. This view is also shared by Carol Rogers of the University of Maryland who sees a proper understanding of the audience, that is, the general public, remains the missing link in the public communication of science and technology. Peter Briggs, Secretary of the British Association for the Advancement of Science, advanced the idea of science festivals and weeks as an adaptable vehicle for science communication. IT has created a new division of labor Such optimism is not shared by everyone, however.
Science is used to assemble knowledge which, in turn, is used to create goods.
Furthermore, a patience outlook toward science has historically been the basis for the growth and prosperity of societies. Taking a more materialist view of science, Wandiga's lament over the steady decline in the popularity of science centers on the fact that this decline is in large part due to the attraction of fields such as computers, business, and economics. For this to come about, a strong economy is required. In addition to a new division of labour caused by the growth of IT, Wandiga is also wary of the process of mega-mergers in restricting information exchange. Nevertheless, he still seems to accept the basic tenets of globalization.