Maybe shows it to a friend. You check voice mail and find three more inquiries. Smile condescendingly at spouse. Hide your crossed fingers so spouse won't see. So do eight other people.
Spouse raises eyebrows.
You are too busy dramatically affixing stamps to reply envelopes to notice. Tell him you want to think about it. The response hasn't been as good as you expected. You wave check in spouse's face. Spouse points out that it isn't enough to cover cost of advertising.