It is extremely important to know what search engines don't want. Otherwise, your perfectly optimized site can be blacklisted or not indexed. Therefore, when you learn about factors that influence search engine rankings, you should also learn what to avoid.
Search engines help people find relevant information on the Internet.
Major search engines have huge databases of web sites that surfers can search by typing in some text. Search engines send out spiders or robots, which follow links from web sites and index all pages they come across. Search engines decide the amount of weight that will be placed on various factors that influence results. Some want link popularity to be the most important criterion, while others prefer meta tags. Search engines use a combination of factors to devise their formulas.