The speaker attempts to provide supporting material appropriate to the specific purpose, occasion and listener, but the material is lacking in either quality, variety, accuracy or relevance. Visual aids are either inappropriate or ineffectively used. The content does not help the speaker achieve the specific purpose. The supporting ideas and details are, for the most part, either unclear, irrelevant, unreliable, inadequate, insufficient or clearly inaccurate. Order refers to how the speaker sequences the information within the introduction, within the body, and within the conclusion.
Transition refers to the way the speaker provides connections throughout the presentation.
In the introduction the speaker comfortably gains favorable attention and establishes a motivation for listening. The speaker also has a clear, effectively placed central idea to focus the material. A strategy of direction for the ideas to be presented is clearly established and highly appropriate for achieving the speaker's purpose. The body, or the bulk of the presentation, is a clear unit of distinct major supporting ideas with specific details. The conclusion is effectively suited to the speaker's purpose and to other elements of the presentation.