That said, I'd like to offer three suggestions that may be useful in the discussion to follow today. First, never underestimate the collective wisdom and insight of the American consumer. Whenever you believe something is too complex for the consumer to understand, it's not. Whenever you believe something will fool the consumer, it won't. And whenever you believe that American consumers, given all the facts, will not make the right decision, trust me - they will.
Solutions endure in our marketplace.
Fads and hype fade away. The consumer will make the right decisions. Those decisions will be numerous, not unanimous, as consumers have varied preferences. Irradiation may be the focus today, and irradiation is a choice we believe some consumers want to have, but it is not a silver bullet. More likely, irradiation will provide one more layer of protection to the food chain, for those who desire one more layer of protection.