White papers, case studies and reports are collected from various IT vendors, like Alcatel, and added to the Bitpipe database. This database is presented to Bitpipe s partners as a value added piece of their website. Bitpipe s partner network includes recognized IT sources and publishers, such as ZDNet, CNet, Yahoo, ITworld, and TechRepublic. The database is integrated into the look and feel of each partner s site and provides their users, IT professionals, with the in-depth content they need to make purchasing decisions easier. These professionals can search for specific technologies and companies to find white papers and case studies at their fingertips.
Users can then directly click to vendor and analyst websites.
This is how Alcatel gains site awareness and great visibility through Bitpipe. All reports can remain in front of prospects for a year or more depending on each vendor s preference. Bitpipe allows vendors of all different technologies to reach their vertical market. Bitpipe partners are targeted to include sites like, DestinationCRM, Network Computing, Broadband Week, m-CommerceWorld, Wall Street and Technology, etc. Bitpipe is the leading referral for Alcatel s white papers.