Schwab plans to expand its women's initiative this fall, though Bulgatz declined to give details about the expansion. The Women's Market at a Glance Women represent 8.2 percent of motorcycle riders, up from 6.4 percent in 1990. One-third of Motorcycle Safety Foundation class graduates are women. Eighteen percent of homebuyers were single females in 1999, compared to 13 percent in 1989. By contrast, single men made up nine percent of homebuyers in 1999, virtually unchanged from a decade earlier.
Women live an average of six years longer than men.
The average age of widowhood is 56, of divorce, 47. About 47 percent of new car buyers are women compared to 53 percent men. New truck buyers are 29 percent women compared to 71 percent men. Women make the investment decisions in 32 percent of households where investments are made. Women are a critical part of investment decision-making in another 51 percent of all households.