But when you create a business and you crack it, you can sustain the profits. Whether it's old media or new media, the profits are not easy. The Australian took over 20 years to make a profit. We were criticised for not floating when the market was favourable, but F2 has always been a long term vehicle for Fairfax and keeping it internal lets us work it to our benefit. The ABC's head of new media content, Ian Vaile, said the challenges for traditional media publishers were still with management.
Web casts each day.
That content is for a certain audience and it can unfold in a number of appropriate ways across a number of platforms. F2's Dews agreed that content services must be device-specific rather than the scattergun approach of using existing content, simply repurposed for a new medium. I firmly believe that the PC will be the primary vehicle for interactive content. But services must be tailored for specific platforms. The content must be made for the device and we're all still learning the best way to do this.