MS 293 Alternative Media 3 CR Explores nonmainstream and noncommercial media to understand their content, form and roles they play in our culture. Readings, screenings and written reports required. Magazine Publication 3 CR Overview of the entire process of magazine publication. Topics include history and status of contemporary publication, concept research and development of new magazines, writing and editing, marketing and advertising, relationships to other media, new technologies and the future and employment possibilities. A production course designed to introduce students to the techniques of electronic journalism.
Students also learn to analyze and constructively criticize the process and product.
An Overview 3 CR Provides an overview of the history, purpose and various methods and skills related to public relations. Time is devoted to practical sessions, such as choosing appropriate communications media. Both internal and external organizational communications programs are discussed. Guest lecturers from business, institutional and nonprofit sectors present actual case problems and their solutions. CR Designates new or occasional courses that may or may not become part of the department's permanent offerings.