Provides Internet Database Marketing Solutions, in support of e-commerce. To One Fieldbook by Don Peppers and Martha Rogers Ph.d. Using proprietary Content Mining technology, Aptex develops and markets intelligent solutions for online publishing, customer response, and educational publishing. An integrated marketing service that controls Internet advertising campaigns from ad and e-mail serving to targeting and performance tracking. Customize your Web site with user ratings and recommendations with Gustos Guide.
Service is available as a licensed product or hosted solution.
Tracks customer behavior to individualize site content, banner ads, email and other direct communications. Helps to set the proper balance between privacy, personalization and profits. Develops personalization software for e-commerce websites. SDCs PerfectClerk offers rules-based personalization software giving web sites the power to deliver highly targeted marketing messages to visitors in real time. Enterprise InView is a strategic enterprise management tool that enables companies to create personalized websites for customers, partners and internal work teams.