The secret to motivating this group is to provide systematic and frequent feedback. This group wants more input into how they do their job and the independence to do it. This group grew up during tranquil times and as a result have a very optimistic outlook on life in general. This group grew up with more diversity than their predecessors and if not exposed to it in their community then they were introduced diverse people and cultures through the media. This group is used to making and spending money.
Technology is valued and is used as a tool for multi-tasking.
Use action words and challenge them at every opportunity. They will resent it if you talk down to them. They prefer email communication. Seek their feedback constantly and provide them with regular feedback. Use humor and create a fun work environment.