Although electronic couponing alone is not a substitute for a good loyalty program, it can increase a program's effectiveness when used as a support tool. For example, if a store loses the customer's file, or wants to present her with a special reward, the system can ask the customer to go to the service desk. Periodically, the company also holds elite functions to recognize top agents. We take them out for the night. The Look to Book program, however, offers back-end support that works toward the same goal.
Travelers often rely on an agent's expertise when selecting a hotel.