Publishing on the Web is almost instantaneous. There are no press deadlines. Distribution costs virtually nothing. The Internet also offers easy, anonymous access to first-time buyers who may be intimidated by entering a gallery. I've heard you can do all kinds of things on the Web .
Speed is critical.
Your Internet communication needs to be fast and to the point. Bear in mind, too, some Internet service providers are slower than others as are some phone lines. Moving images, elaborate Heavy byte maps. Design for functionality. No one is looking for a gallery.