Customers want benefits not price. Look again at the top four above. We don't want to trade important benefits for price. What you need to point out to your customers and salespeople is that price usually has a cost tied to it. Customers aren't always looking for price they are actually looking for value.
Value translates to benefits.
This is what customer service is to each of your customers. The problem is each customer has their own definition of what it is. This, in my opinion, is the customer service myth. Before you stop reading let me explain what I mean. That would depend on a lot of variables.