Health Marketing and Research 2 credits. Reviews current marketing trends in the rapidly changing health care marketplace. Includes consumer orientation, health care marketing techniques, research and information systems, marketing plans and strategy development. MKTG 325 recommended as preparatory course. Independent Problems in Health Services Administration 1-3 credits.
Student selects an area of special interest through independent study.
A report will be required giving results. Repeatable for a maximum of 6 elective credits. HCA g484 Health Care Personnel Administration 3 credits.