It's no longer a matter of selling to the 95th percentile of what a focus group says, because there is no 95th-percentile human being. In marketing IT, rather than talk about the business, we talk about the consumer. Madabusi's mission is to explain the technology to customers, make sure the sales force understands the technology and be sure that his team can implement the systems they promise. I don't see a saturation point for demand for IT marketers in the foreseeable future. There are a lot of ground-floor and mezzanine opportunities for people just entering the field.
Salaries are very competitive - definitely on the higher end of the professional spectrum.
Most companies will provide you with incentives, bonuses and enough little tickers along the way to make it very attractive. These pleasant perks aren't for nothing. The job brings with it many challenges. Competition is first and foremost. We not only have to keep ahead of them, we have to make sure clients understand we're ahead of them.