Most of the money goes into promotions that encourage stores to run sales or more prominently display particular brands and signs. Spending by the industry increased most rapidly in the 1980 s when the decline in youth smoking was halted. Children are also attracted to the advertising campaigns that use Joe Camel or the Marlboro man . Phillip Morris even created a record company to promote his Virginia Slims brand that is a draw to teens. Teenagers say that a desire to be cool is often a reason young smokers try cigarettes.
Teenagers also say that smoking is a way to relieve stress, stay thin, and a way to fill time.
Teenagers also say they were drawn to smoking because of their desire to do something forbidden. This trend in teenage smoking must end. The increased smoking codes are expected to translate into additional early deaths due to tobacco-related illnesses. This trend can be ended by increasing the cost of cigarettes making them too expensive for teens to buy. Hollywood should also place a ban on the use of cigarettes in cigars in their films, so as not to project the message that smoking is cool.