A brochureware site is traditional print marketing content redone in HTML . It contains no links to more information, is organized for paper and not the screen, and doesn't take advantage of the interactivity Web pages offer. These sites are often written by an ad agency or transferred from a print marketing promotion directly to the Web.
Web surfers demand concise writing.
People don't read Web pages the way they read the printed page. People scan Web pages, and excess copy only hides information from them. Most of you probably aren't reading this article the same way you'd read a magazine. I'm sure many writers blanch at that thought, but the fact is that when users are searching for information, they don't want to work very hard to find it. A brochureware site touting your product may look gorgeous, project your brand remarkably well, and leave you feeling satisfied about your Web presence, but without fail, the Web will walk right by you.