Costing is based on the type of ad, the vehicle's rate card, and any client or brand specifics such as volume discounts, agency fee, etc. The system holds historical and future rate cards for each vehicle and automatically calculates costs using the correct rate card depending on the date of the plan or schedule. The user may override the system and specify that a different rate card is to be used. . The system uses a single consistent method for handling the rate cards of TV, radio, newspapers, magazines to standardise the processing of these different media types on a single media plan or schedule if desired. The system can create media schedules automatically from the media plans.
Users can add details such as actual dates, material to be used, etc.
Alternatively, users may enter Media Schedules directly without a plan. The system can print schedules in a format suitable for sending to the client if approval is necessary before execution. If suitable audience research data is available the system is able to evaluate schedules by calculating ratings, GRP, CPM, reach and frequency distribution for different target audiences. The system can print management reports showing the total scheduled costs to client and to the agency analysed in many different ways. Management reports are expressed in base currency using historical exchange rates.