Though this cost addition is minimum, as low as a few cents, it presents an obstacle. Some manufacturers wish to offer the V-chip as an added feature for consumers who want it, instead of charging all consumers for a feature they may not want. Even people who do want to utilize the V-chip find themselves confused when they try to set it up. The V-chip and the ratings system have many supporters, including parents and even the President of the United States. However, many do not support it.
Some broadcasters feel that the V-chip and the ratings system violate the First Amendment.
They also feel that the V-chip technology and ratings system put too much control in the hands of the government. Broadcasters feel this will lead to dull, boring television programming. They also feel that there is too much programming to rate. In conclusion, the V-chip and TV ratings system have come under some heavy criticism. I feel that the V-chip can be an excellent tool for parents to use if they want to.