The video on core values enables the staff to see and hear a consistent message and local management can run sessions for their teams using supplementary materials. A large confectionery manufacturer has instigated a process of improvement which involves increasing the level of communication with staff. Facing major changes in the supply of materials to production sites in Europe, they required a means to convey this message and its implications to all staff. Realistic scenarios are portrayed to bring home the security message and to provide topics for discussion as well as information on the company rules and procedures. The hardware is readily available.
Video is flexible and easy to use in a training context and reasonably easy to edit.
Video is good at persuasion or appealing to the emotions and therefore good at stimulating debate. Video tape is cheap to copy and to disseminate. Video requires a low level of technical skill to set up and use. Video quality on broadcast TV has led to a high level of viewer expectations. High level of production costs for top quality.