While useful, it does not seem to go far enough. A vision is not generated mechanistically by listing opportunities and threats. It is more akin to a biological process which combines intuition, information and a passionate belief in an idea. It may or may not follow the track of generally accepted opportunity and threat perceptions since these are not givens . They are born out of an individual s way of looking at his environment and integrating information.
T here are examples.
Though Ambani saw the same environment in the 60s as many other businessmen, he also discerned ways of overcoming obstacles that were not apparent to most others. Some saw a vision of the it industry long before it took shape in India. Nirma did not regard Levers as a threat, but rather as an umbrella under which it could expand its business. A vision, therefore, involves sifting through facts in a unique manner that gives rise to a unique opportunity. Corporate strengths and weaknesses again are not givens .