A total of 3,074 health care reform items were coded, including 1,929 news reports, news analyses, and question and answer, totaling 35,900 column inches, or approximately 1 million words. A total of 934 television broadcast items, totaling 160,378 seconds, or 44.5 hours, were coded. The print ads were assembled from The Washington Post, The New York Times, The Chicago Tribune, The Dallas Morning News, The Los Angeles Times, USA Today, The Wall Street Journal, The Washington Times, The Philadelphia Inquirer, Roll Call, National Journal, and Congressional Quarterly. When a radio ad simply repeated the words of a television ad by the same sponsor, we coded only the television ad.
Women are more likely to be seen than heard.
In other words, women are more likely to be shown as ill or as caring for the ill, while men are more likely to be shown talking about the medical system. Overall, doctors are more likely to lie quoted in both media than nurses.