The ezine is so immediate. Just click on a link and you're there. First impressions are important, so I'm proceeding very cautiously. If you say you will publish monthly or weekly, then you must do it. If you promise the readers worthwhile content of any certain nature, then you must deliver it.
Subscribers have a limited amount of time and a lot of things competing for their attention.
If you don't give them substance, on time, they aren't going to stick with you. Thanks for your time, Judy. I subscribe to three or four dozen ezines myself. What is appealing to me is not going to appeal to everyone else. All Rights Reserved Worldwide.