This courses must be taken in sequential order. Emphasis on developing skills in handling of tools, materials and technical terms. Mastery of a visual language is developed from ideas to completed comprehensives. Computer software such as Quark Xpress will be used.
Students use letterforms in all assignments to demonstrate understanding typography in design.
Format is a studio class with computer lab exercises and critiques using software such as Quark Xpress, Adobe Illustrator or Macromedia FreeHand. To be more familiar with a number of typefaces, students required to keep a type journal. As a visual communicator, the graphic designer defines a problem by its audience, its message and its medium. The student, as an investigator of techniques and imagery within various formats of publications, develops contemporary graphic processes and techniques with typography, digital images and experimental media supplemented by using computer software such as Quark Xpress, Adobe Illustrator, Adobe Photoshop and Macromedia FreeHand. Mechanical procedures and the art of presentation for critiques is augmented by practical skills with research, budgets, schedules, layouts, mechanicals, marker rendering, photography and color separations.