Further, metaphors evoke mental images, and mental images often have powerful emotional qualities. They are important in communication and framing because they can be used to bear the full meaning of a passage rather than to act as accessories, as other metaphors often do. For example, the use of a river as a symbol of the eternal flux of life, of the absence of anything really permanent and substantial in our human existence, goes all the way back to Plato, and countless writers have used it since. Many cultures lacking a written language or convenient means of preserving written records have preserved vital history, traditions, and ideas through oral stories. Many of the greatest teachers have taught primarily through use of stories that were relevant to and touched their listeners.
Stories frame a subject by example.
They attract attention and can build support and rapport. Current leaders would do well to make extensive use of relevant stories in their communications. Spin This is not really a framing tool, but is a label for a type of framing that has been used especially in connection with political figures and events in recent years - primarily in negative terms. I think there are better alternatives - both ethically and tactically.