Eventually, shareholders will be able to use their market 'winnings' to earn prizes such as T-shirts or dinners with a listed political figure. The trio, operating out of their apartments in suburban Virginia, hopes to attract advertisers interested in reaching politically minded people. Reuven and I really don't like politics at all,' says Mr. Karlin, 28. They say that with all the special-interest money pouring into political campaigns this year, they decidiled to team up to carry the notion a step further. The site is in a testing phase and its creators are soliciting feedback from users.
Trades are few and stock values have been relatively stable so far.
Full service is to begin Sept. 1. Polls are interesting, but don't provide feedback on a continual basis' the way an interactive Web site can he says.