To write a complete description of your proposed business, follow a few simple suggestions. Identify Your Type of Business Find the business category listed below that most closely matches your business. You'll use the description that follows as a reference when you describe your own business. Retail businesses buy merchandise from a variety of wholesalers and sell it directly to consumers. Supermarkets, mail order catalog merchants, computer stores, dress shops, department stores and convenience marts are retailers.
Wholesalers buy merchandise from manufacturers or brokers and resell the goods to retailers.
People with a particular skill sell it to consumers or to other businesses, depending on the skill. Manufacturers assemble components or process raw materials into products usable by consumers or other businesses. Developers create and finish a saleable commodity by assembling resources for a one-time project. One way to determine what is useful for your customers is to identify and describe the problem that your business will solve. For example, a window washing service solves the customer's twin problems of wanting clean windows but lacking either the time or physical ability to clean windows himself.