In advertisements and news stories, just about anywhere these days Latin dotcoms rule. Yet the region s endemic poverty poses a threat to the growth of the new economy. Blistering like the Mexican desert sun that s how many would describe today s Latin American Internet climate. Pundits throw around some pretty wild growth figures. Industry insiders and Dannenberg is no exception here incessantly banter them about.
Smart executives preserve their sanity by building psychological firewalls.
We just know that it is going to grow. But growth is by definition relative, contend the contrarians. Absolute numbers continue to be appallingly low. A burgeoning un-wired population would appear to represent an inviting potential market, but the digitally dispossessed will not be easily integrated. They possess neither phones, nor PCs, nor, often, the educational skills to use them.