Frequency Rates and Bonuses Frequency rates are based on the number of insertions within any twelve-month period from the date of first insertion. Each unit of advertising composed of multiple units counts as an insertion toward a frequency rate. Covers Contracts for covers are non-cancelable on a 3x, 6x, 12x, or 24x rate. Cover rates are not affected by other space used by an advertiser in a contract year, but cover frequency may be used to earn frequency rates for other advertising space used. Four-color process is included in cover rates.
Unique format increases readability and generates the highest-quality leads.
Perfect for reprints. Direct Response Cards Deliver your message directly to CE News readers with our card deck mailings. Card decks are delivered to the entire CE News circulation and are scheduled to mail three times in 2001. Cards mail during the first week of the month indicated. A color proof must accompany all four-color materials.