Create a work culture on-line which is informal and relaxed. Ninety percent of the users on the guhd.net are women. They had the power to decide how they wanted to share information. They chose a style of relating which sees regular use of first person in postings, attention to accuracy of content not spelling, and the regular use of humour as a way to deal with their very real fears about the technology. This approach has resulted in the guhd.net becoming their own.
Users feel safe to explore, experiment and take risks in a non-judgemental environment.
Next Steps 1. Hook-up guhd.net users with other users undertaking similar and related work. Watch with fascination as the fractal grows.