Now officials have turned to eye-catching messages that use explicit images, pop culture and the language of gay sex to grab the attention of their target audience. A Web site operated by the San Francisco AIDS Foundation's Gay Life program includes graphic tips on how to enjoy sex. About 1,200 men per year participate in these city-sponsored workshops. Dozens more receive counseling. Positive Force, for example, is throwing a Poz Prom later this month to foster relationships between already infected men.
Some events simply offer a chance to watch movies together or tour gay bars.
Others are discussion groups, such as on the latest AIDS research. The University of California Aids Health Project holds a bowling night and a series on dating. Effectiveness questioned While some in the gay community endorse the campaign's graphic images and language, others believe they perpetuate a stereotype and may not stop risky sex. Roland Foster, a staff officer for the congressional committee on government reform, which looked into federal spending on AIDS programs last year, questioned the efficacy of such programs. These websites are for the well-read, intelligent and in the know people who are not afraid of asking questions, sharing thoughts and reviewing facts not available to the general public.