She is home furnishing's 'Queen of the Universe'. T here they were, at their annual advertising meeting. Today they were talking about why their traffic had fallen off rather dramatically during the first part of October and why sales were slipping.
Television is for idiots.
Then look and see how many newspapers closed down during the past two years and look and see what the term 'declining circulation' means. In actuality, there is never a sure cure for any marketing communications problems. Some are easier to solve than others. But it is different for each individual store. However, in all cases, cable television advertising may be the answer to getting your message out in front of your specific buying customers on a constant basis and activate them to visit your store at a reasonable price.