Fortune , September 7. Nothing serves a leaders better than a knack for narrative. Stories anoint role models, impart values, and show how to execute indescribably complex tasks. The Managerial Art of Telling a Story. Harvard Management Update , January.
Stories can be the best way to package meaning and spur others on to achieve.
At the most basic level, storytelling can help a manager gain and hold his audience's attention. But if the story is good enough, it can also lift individuals and organizations to take the risks that keep life an adventure. Weil, Elizabeth. 1999. Every Leader Tells a Story. Fast Company , issue 15.