We team visual artists and programmers to create the best possible blend of successful design and technology. Before we start to develop a visual strategy it will be necessary to obtain an overview of your projections so please make some directional notes. Take some time to decide on the purpose and main message of your site. It's important to identify this from your own perspective so you can make sure that this is the message is at the forefront of the design.
Visual design is only successful when it enhances the message or mission of a website.
It fails when the design competes with this purpose. Many websites include technology that is inappropriate for the message or purpose of the site. Images that take too long to down-load or that are gratuitous and don't enhance the meaning or message of the site are also common. This can also factor into a successful strategic design approach. A hierarchy of importance may be created through design devices such as colour, type, position and scale.