Creative Assignment 2 Radio Commercial . Students are assigned groups and given a product to advertise. The TV Commercial Students study the various forms of a television commercial. Students learn how a commercial is developed and various techniques of television production. The Print Ad Students learn the design and copy elements of print advertising.
Students learn how to identify well produced print advertising.
Students are required to create a print ad. Creative Assignment 3 Print Ad . Students are given a product and an advertising goal. Direct Response Advertising Sales Promotion Students understand how direct response advertising is created, managed and measured. In addition, students learn how to calculate the profitability of a direct response campaign.