This week we examine persuasive campaigns, including political, product and social.
Scholars offer various models for understanding the systematic nature of campaigns.
We will discuss these models and examine how they are applied to specific movements. 14 April Today we will finish our discussion of persuasive campaigns and then turn our attention toward persuasive premises in advertising. 16 April Today, the last scheduled class meeting, we will review our journey into the realm of persuasion and propaganda.