In isolation from one another, working on their own, millions have come to the same conclusions and values. Ray and Anderson have come up with nearly twenty values and lifestyle tendencies that mark Cultural Creatives. They change life priorities. They care about ecology. Once you catch sight of these deep changes and track them, you can discover a lot about what matters most to people and how they will act.
Values are the best single predictor of real behavior.
Currently, we live in the Moderns' world, which has been developing since the Renaissance. Its main assumption is the march of progress. Its watchword is growth. The Modern worldview has given us many benefits, including the medicines, air travel, and computers that we take for granted. Yet the single- minded focus of the Modernist agenda has generated intractable problems, including planetary devastation in the service of corporate growth.