It is apparent that A.L. of Barre, Pa. missed the point of my letter entirely. There are some specialty magazines that can get away with this. Since these competitors are in better shape than the average person, you occasionally get accusations of using sex to sell clothing, bicycles and other accessories. The clothing is nevertheless appropriate for the venue. That EAA ad showing a woman presumably in a hunting camp wearing a skimpy halter top was a blatant attempt to use sex to sell because the clothing was not appropriate for the venue.
Women are the largest untapped market of new shooters.
Some are coming on their own because they see the anti-gun propaganda of the National Organization for Women as lies and are determined to trust only themselves for their own personal safety. There is a much larger market of women who are on the fence on the gun issue. We need to get as many people on our side as possible. It won't happen with ads like this. The editor should be ashamed for publishing such an article.