This course will provide students with a chance to learn through participation in all aspects of a commercial radio station. Emphasis is placed on oral interpretation as a communication act. This course will focus on the work of the public relations practitioner as a communications specialist. Topics include the techniques of effective public relations and the demands of the field. Students will explore how segments of the public form opinions and how public relations should influence the public.
Students also write press releases, radio and television announcements, and examine case studies.
This class concentrates on the complete video project with the opportunity to develop a personal portfolio. A special fee, in addition to tuition, is charged for this course. COMV 263 and COMV 363, or consent of instructor. This course exposes students to the disciplines and skills of the media through firsthand experience in the field of audio communications. Students must have completed coursework in the Audio Communication Module to enroll in this course.