I think Asian advertising has been recovering in the past 12 months in any event, and that's been in part stimulated by some of the dot-com spending. What I feel is that we're still at a much earlier stage. We're waiting for that fourth quarter of 1996, when Internet advertising was starting to be significant, to come around in Asia. If you look at different markets, Asia hasn't gotten the Internet penetration or audiences that the U.S. has. We're still at the very early stages and so the percentage of advertising spent on Internet, I would hazard a guess, is still less than half a percent on average of advertising spent in the Asia-Pacific region.
Some markets are better.
Korea is a stronger market because there are more people using services such as online broking and banking. As more of these services develop and find acceptance, people who offer the services will advertise more online. For 400 Internet companies listed, the markets have raised a trillion dollars in capital. We've had only 15 months to do the same in Asia, and so you've only got 12 or 13 Nasdaq companies and maybe 40 to 50 Internet companies in the whole of Asia. The tap was turned off early, which means that investment in the Internet and spending here will be somewhat slower.