Although some argue that desktop publishing thwarts creativity, it does save money. Many show managers still send disks to a typesetter for high-resolution output, but costly typesetting and pasteup charges can be eliminated. Printing rates vary dramatically from city to city. In a very competitive market, rates will be lower. Paul area pulls work from both coasts for just this reason.
Some printers also specialize in high volume press runs, or brochure work.
Shop around for the best deal. When time permits, mailing promotional literature third class can yield savings of over 50 percent off first class rates. There are those who argue, however, that third class mail is often not given much priority by the recipient. Copyright 1992 by EXPO Magazine. All rights reserved.