And we at Protea want to lead the process. I hope that the rest of the industry will follow suit by also adopting this line because, without empowering and bringing previously disadvantaged communities on board, our industry is at risk. Rockman's alternate will be Derrick Cele of Basebenzi Investment, with Knoza's alternate being Rob Williams of Siphumelele Investments. Protea represents the best invest opportunity in the tourism business. This joint venture is a really meaningful partnership and will see both parties working towards a common goal.
Tourism is a critical area of focus for south Africa's economic development.
For this reason, the increase of black economic empowerment in the tourism industry is of utmost importance when levelling the playing fields and, for that reason, we need to acknowledge Protea for leading the way with this progressive deal. The deal has been structured in such a way that Protea's management core will remain intact and will be enhanced by the addition of the new partners, as Protea believe this is fundamental to the continued success of their business. The focus is on growing the business through this deal and no exclusively on transferring wealth from one party to another. Our new partners will assist us with the further implementation of our Africa vision, which is to develop a tourism axis from Cape to Cairo, offering affordable, high-quality hotels, resorts and game parks all along the way.