We already recommended setting goals. You may wonder why we now suggest that you determine a specific focus. The reason has to do with marketing your Internet presence once you've created it.
Some businesses are simple enough to create a focused web site that promotes everything they do.
Most businesses wind up going in hundreds of different directions on their web sites and never achieving the objective they set in the first place. It is important in designing the promotion for a web site for the site to have a clear focus. W.W. Grainger's web site was for on-line order entry. It accomplishes much more. Having one or two key focuses of a web site allows you to simplify the promotion for the site, and to draw people to the site for specific reasons.