Though the logo was changing to reflect a ministry on the move in the 21st century, the dedication to Jesus Christ and God's Word remains the same. As does TWR's overarching goal to assist the Church worldwide in helping fulfill the Great Commission and to give every man, woman, and child an opportunity to turn on a radio and hear the life-changing message of Jesus Christ in a language they can understand. TWR's core values are enduring, resolutely firm. The concept behind the logo is based on a two-fold theme. The first one is of water, essential to life throughout the world.
Water symbolically implies biblical themes of refreshment, spirituality, and eternal life.
The ripples in the logo refer simultaneously to broadcasting signals and the effects of the message of Christ's love as it touches and affects the lives of its listeners. The colors chosen aim to portray a fresh, clean, and contemporary identity, while the typeface reflects a stable, established, yet forward-thinking organization.