It is the capital of the state's rich South West region which has a population of approximately 105,000 people. Warrnambool is a seaside location and a major destination for tourists visiting the great ocean road and shipwreck coast area. Tourism is growing strongly in this region as are businesses and services generally.
Tourism is strong all year round.
Unlike some regional centres Warrnambool is continuing to prosper largely as a direct result of the still strong and growing dairy industry. Building and development is also strong with both housing and business growth. Warrnambool is also fortunate to have a campus of Deakin University and South West Tafe College plus a number of high schools and secondary colleges with very high standard of education services.