For a non-business organization, results take whatever form is critical for the survival of the organization. For a fledgling political party, that form would be in positive media write-ups that generate votes or donations that keep the organization afloat. During Infancy, nobody pays much attention to paperwork, controls, systems, or procedures. The founder works 16-hour days, six to seven days every week, trying to do everything. This is a rapid-growth stage.
Sales are still king or queen.
The founders, seeing their companies flourish, believe they can do no wrong, the arrogance leaves their businesses vulnerable to flagrant mistakes. They see everything as an opportunity, and too many opportunities can present big problems. What was normal in Infancy is becoming abnormal in Go-Go. During this stage, experiencing the problems of uncontrolled growth, the company takes new form. The founder hires a chief operating officer but finds it difficult to hand over the reins.