He snowboards on the weekends when he doesn t have to study and finds it to be physically and emotionally rewarding. By profiling our ideal or realistic audience members we can immediately understand what our website must do to cater to his needs and even more so his desires. By profiling your audience members you re on the right track to producing more sales. Industry research has shown that it takes four visits to convert web surfers into online customers. This means your website needs to be enticing enough to bring new visitors back three more times before they buy something through your affiliate links.
Successful affiliates promote the value and stickiness of their site to retain visitors.
To give your visitors value every time they visit your site, keep your content fresh and interesting. Entice visitors to return often by incorporating fun resources, relevant news items, and innovative themed contests related to your site's subject. By spending just a few hours searching for these goodies, you add value to your site and keep visitors coming back for more. The educated affiliate gets the sale. Keep up to date on e-commerce stats and trends and incorporate them into your website.