About Country markets Country markets Sweden Sweden, along with the rest of the Scandinavian regions, is leading Europe in growing the digital economy. Swedish people and organisations have been swift adopters of new technology, with the result that two-thirds of the population has access of some kind to the Internet, and a quarter have completed a purchase using it. Internet banking, especially, has become a significant growth sector, helped by high home computer ownership figures and lower banking charges for those customers who decide to go digital.
Swedish consumers are more receptive to new ideas and new technologies than other European markets.
1eEurope is currently pursuing the growing opportunities presented by the Swedish market.