We want to take over the world, but it doesn't have to be tomorrow. With sources and the licenses we have, you can tailor the system to do what you want, tailor it to special cases that most people aren't interested in. Language localizations, not useful to most people in the US, are needed. It is important that they are available and non-proprietary so that people will have choices. Most people may get their software from a well-known company, but when you want a microcode application, you'll go to a special company.
World domination is just around the corner.
It's just the first step. You're laughing now but my estimate of Linux's growth was a joke when it was first done as well. Linus has never met the guy. It is the first to be shipping with a 2.2.1 kernel and 2.1 glibc. It will use the money to expand its services to users and developers.