He chose this price based on knowing how much he could get for it and how many he wanted to make in a year. He has another example that comes to mind. He ended up taking about a dozen orders a year for this item. He still got about a dozen orders for them per year. BTW- Just to stir up the hornet's nest a little more, my wholesale prices and retail prices do not jive with each other.
Some items have deeper discounts than others, based on two separate strategies.
And I look at these two as almost separate businesses. The only thing I have to do to make this work is that I do not sell retail in any area that I have wholesale accounts, regardless of profit. I'm totally loyal to my wholesale accounts and they couldn't care less what I charge at my retail shows. This Discussion Group is monitored regularly. Any posted messages soliciting products or services will be removed.