Inform and influence public opinion. Must contain information that is beneficial to the community. Should not include controversial or self-serving material. Many radio and TV stations have guidelines for acceptance and production of PSAs. Always send your news in their requested format.
Some radio stations require audio-taped PSAs that are ready to air.
PSAs are read as part of a community calendar or used whenever there is spare broadcast time. It is important to contact the public service directors at radio stations to determine the preferred format and length for PSAs. Names and phone numbers included in the message should be included in your timing. If you are submitting live-copy, read the message out loud and time yourself . Many stations prefer PSAs that are short.