Here are some ways to help your event stand out in the crowd. Know Your Message Television stations are interested in airing messages that offer mass audience appeal, exciting images and revenue opportunities. Do Your Homework View the television station you are interested in. Pay attention to its format, community focus and on-air talent. However, this role is shifting.
Sales managers look for events that can create revenue-producing opportunities.
News directors are interested in events that will give high visibility to the talent and increase news ratings. Call the station and ask to be scheduled as a guest at an editorial board meeting. When you arrive for the meeting, bring no more than one other person with you. Present a proposal that is no more than two pages long do not bombard them with tons of material about your organization. Get directly to the point and tell the board members specifically what you expect from the station.