Regardless of the method of production, some key factors to an effective newsletter remain constant. The newsletter communicates to members what their chapter is doing and why , as well as when and where and for how long . Regardless of who in the community receives the newsletter, the most important readers are the members, and their interests must be considered at all times. The newsletter can be one of the most comprehensive tools a chapter has at its fingertips. This may seem like a giveaway, but each Junior Chamber audience is different.
Urban chapters address different needs and interests than rural ones.
Chapters differ not only in size, but also in geographic area, industrial interests, and other demographics like age, marital and family status, occupation, and income. Remember that members of the community will be receiving the newsletter. Make sure that the content is in no way offensive or reflects negatively on the chapter. Ask the members what role they would like the newsletter to assume. If newsletter interest is low, a chapter survey may be in order.