See how the inside of your dream really works. Conduct Research . Determine the need for your product or service within your target population. And in 1990, when Myer set out, the pet care industry was seriously under-serving this population. Solve Consumer Frustrations .
Successful companies solve consumer frustrations and correct market imperfections.
You may not be able to build a better mousetrap, but you might be able to create something like the E-Z Pass, which eliminated many commuters' frustration when waiting at the toll booth. Develop a Conservative Business Plan . Supplement Your Staff . Hire a team of people who possess skills and experience that you do not have. Do not hire individuals who will only clone your strengths.