Dr. Jagdish Agrawal, Dr. Cesar Maloles Marketing has become the new corporate priority of the new millenium. More and more firms are looking for managers with a marketing perspective to help them succeed in an era marked by the fragmentation of the mass market, the maturation of many brands and intense competition resulting from deregulation. Specializing in marketing will prepare the student to conduct more sophisticated marketing research and to develop more effective product, price, distribution, and promotion strategies which these companies need.
Students typically select careers in such areas as product sales management, and marketing research.