Visitors can be very impatient.
Unless they are convinced that your page is provides an essential answer to their burning question, they won't wait long, so your big page costs you big dollars in lost sales. To find the total size of a webpage, add up the filesize of the HTML page plus each graphic image that appears on the page or use NetMechanic's HTML Toolbox to do it for you. Then ruthlessly weed out every non-essential image on your webpage and shrink the filesize of the rest, especially on your home page. Optimize graphics for smaller filesize by reducing the number of colors and downsizing the dimensions of pictures. Substitute static for animated graphics.