For example, look around at the rapid growth of take-out chicken restaurants. Lots of competition for the same consumer audience. If it's your job to produce ad copy for one of these restaurants, you need to understand the demographics of the customers. It's the preferences of the customer base that represents the industry driver. When we understand what makes our customer successful, we understand the concept of industry drivers.
Successful corporations know that their number one priority is customer satisfaction.
And they are diligent about measuring their success. There are frequent customer meetings to ensure that customers' needs are met by the work performed. Surveys are conducted on a regular basis. Upper management contacts customers directly to inquire how the team is performing on the contract. Presentations are conducted that highlight the corporation's accomplishments in order that they be noted in the customer surveys.