Very little, if anything, may remain private. Technologies that collect, store and analyze personal information are spreading like bunny rabbits in a VISA commercial. Cameras are popping up on street corners, computers and office walls. Using the lives of celebrities as examples, Kasanoff offers a highly entertaining yet eye-opening look at the ways in which our personal information is going to become public knowledge, and what that means for our lives. The lessons you ll take away are relevant to your life at work as well as at home.
Technology allows companies to treat each person differently.
But it is difficult to know how far to take this. Too personal, and you risk alienating people and finding your good name blasted in the headlines for invading someone s privacy. Not personal enough, and you create opportunities for your competitors by failing to build lasting relationships. Kasanoff shows that companies who continue business as usual will inevitably invade privacy because they treat stakeholders as anonymous targets. Only by acknowledging the differences between each individual can companies simultaneously build trust and profits.