It is hard to imagine a naturally-occurring nutrient that has been more maligned or more mischaracterized than potassium sorbate.
Truth is, the facts weigh heavily against their bias .
I have never been to a store in my life, where it be health food store or supermarket, where there has not been a plentitude of products that contain potassium sorbate. I know of several which contain sorbic acid and do not list it on the label. We are frequently asked why we add potassium sorbate to our products. There is no greater threat to the modern system of food distribution than undesired, even pathogenic, micro-organisms . Many people falsely think that if a product is totally natural, or even organic, it doesn't need protection.