The advertisement ran twice in October 1995 in The Diamondback at the University of Maryland, but was pulled due to student protests. It was rejected by newspapers at the University of Chicago, the University of Illinois at Chicago and Pierce College in Tacoma, Washington. As a result of the advertisement, Cornell Hillel invited the ADL director of campus affairs to speak at Cornell about Holocaust denial and advise them on strategies to counteract it. Soon afterwards, a newly elected editorial staff decided to terminate the publication of the ad. It may seem that Smith has been focusing recently more on developing his World Wide Web site than on exploiting campus media, but the Internet is even more of an ideal tool to reach students than college newspapers.
Students are frequent Web surfers, and their access to cyberspace is often free.
What is more, they may examine the material in complete privacy and at their convenience. However, the computer material must be sought out, with no guarantee that college students will find it or, if they do, explore it further. Hence, Smith has coordinated his Web and advertising strategies by running small, inexpensive ads promoting his Web site. In addition to the efforts of Bradley Smith and David Cole, college students may be subject to Holocaust-denial theories from within academia as well. At Washington State University, an anonymous student has produced his own Holocaust-denial Web site with equivalent linkages.