We reedited the video for a more contemporary feel by quickening its pace and adding graphics. However, in the D.C. Superior Court, people can sit by a kiosk and watch two videos produced by Public Interest Video for the D.C. Bar Public Service Activities Corporation to understand the process more clearly. The use of actors, sophisticated graphics, mock hearings and brief commentaries by judges help viewers understand the law. The best VNR's are the ones that get excellent news coverage. The U.S. Consumer Product Safety Commission called on Public Interest Video to produce and distribute a VNR on the recall of bean bag chairs.
Small children can suffocate in bean bag chairs that zipper open.
This VNR presented U.S. CPSC Chairman, Ann Brown, the bean bag chair being recalled and young children playing with it. The VNR was used by CBS news, NBC news, CNN, CNBC, Conus Communications, All News Channel and local news stations in over 70 markets, resulting in an audience of over 43 million viewers. Public Service Announcements PSA's provide valuable opportunities for greater name recognition, campaign launches, Web site promotion and name capturing for membership and contributions. PSA's give organizations an opportunity to present their message. The broadcast PSA environment is competitive - stations receive more PSA's than they use.