Public Television is the best place to find excellent programming for viewers of every age. With its wide variety of shows, viewers can spend a night at the opera, explore the world we live in, venture to places not yet fully known to mankind and closely examine each day's top news stories. By sponsoring programs on WLIW21, businesses can be directly associated on-air with a variety of high quality television programs. A Beautiful Song or A Laugh, A Tear, A Mitzvah that garner critical acclaim and major exposure on PBS stations across the country. Nationally acquired PBS favorites like This Old House, NOVA or The NewsHour with Jim Lehrer.
Sponsors range from small businesses to large corporations and foundations.
Organizations that choose to sponsor public television desire to enhance their corporate image, create product knowledge or address issues that may be affecting their work environment or community. Viewers respect those businesses that support programming they value, and have shown themselves willing to express that with consumer loyalty. These spots may also run throughout the day. General service announcements, 30-seconds in length, are also available to run at all times of day. WLIW21 will create one underwriter credit spot under the terms of the agreement.