The more specific the recommendation, the easier it is to see both the advantages and the disadvantages. Try not to lose sight of what you are trying to accomplish. Losing sight can result in extraneous sentences and, sometimes, even paragraphs. All information in the memo should contribute to the points you are trying to make. Often people make statements that are not supported by the facts in the case or other evidence.
Unsupported assertions are often the vehicle by which personal biases slip into the analysis.
A fourth common error is to attempt to analyze the cases without manipulating the data. In most cases there are calculations based on information presented in the case and the concepts presented in the text that can be extremely enlightening in evaluating the alternative recommendations. Your analysis of a case is incomplete without the use of economic analysis. In the 1990s, computer technology has advanced considerably thus making it easier then ever before to manipulate the font size, page margins, and text spacing. You will not wish to do any of that in this course.