While such ethereals are central to a fulfilling life, they do nothing for your stock price. The name-thing is crucial to success. Consultants advise that average people cannot hold more than three thoughts in their minds simultaneously. So my new corporation name can only have three concepts imbedded within it. People have to think you are wealthy even if you aren't.
Wisdom is good too.
If people think you are smart, you don't have to be. Durability is vital too. It is important that people believe a corporation will last forever. Many corporate execs use only their initials anyway. So, my new corporate name will be I. M. Wealthy, Sage and Immortal.