Words can and do hurt people every day of their lives. The wrong words can lead to violence, resentment, riots, murder. Words are all important. You know that. Your profession is all about words.
Words have influence.
Words have power. Words can do tremendous damage That is why, every time a politician speaks, journalists analyse every word, and every combination of words. And when you write your stories, when you prepare your radio packages, or TV news bulletins the words you use are hugely important too. So the words you write, the tone in which you report a story, the headlines that appear, all influence public opinion. They all have an effect on public attitudes.