This helps to market using relationships. The Internet is ideal for direct targeting of specific marketing messages to specific customers. Each customer gets a specific message. The Internet lets users actually choose the marketing messages that they want to see. The Internet allows for instant customer feedback .
Websites can provide much more in-depth product information than print or broadcast media.
Direct on-line selling is possible. I am looking for X, I found X, I buy X - all in the same motion. Global Marketing is simple. Electronic media are cheaper than paper and postage.