Make a special effort to win over the non-elected leaders at the worksites. I'm not talking about public relations, but actually talking to the members about their ideas. You know you're doing something right when there is controversy, discussion, disagreements, about the way to go. We cannot operate in this old way. Staffs should have study groups, develop a consensus, come to a collective understanding.
Structure needs to follow purpose, and there is no perfect structure.
Members are very interested in the big, macroeconomic picture, and the Union should give it to them. Then, move directly to action. There needs to be a major campaign to fight for the public sector, which is under attack everywhere. A fight for the public sector is a fight for civilization and democracy.