Granted, as a small business you may not be able to afford prime time broadcast advertising, be it on the network, regional or even local affiliate level. That's strictly for the heavy hitters. But there are plenty of other ways to pitch your product or service on the small screen to large numbers of your potential customers without mortgaging the farm to do so. Television advertising has the power to kick your business into the majors faster than any other medium. But it can also be your most costly gamble unless you have clear, realistic reasons for pursuing it in the first place.
TV typically reaches a broader audience than newspapers or radio.
If your average customer resides within 10 miles of your storefront, all that money you spent to reach those distant masses of viewers across the state has just evaporated into thin air. Still, TV could be a good deal if your product has a wide appeal. If it's something that you could advertise in the daily newspaper and hit a lot of your audience, TV fits. More about that just ahead. Start by becoming familiar with the local television advertising experience.