You'll gain insights into improving print and electronic communications from my free publication of comment, analysis and tips. Had he written his song this year, it would have been just as applicable to the Web environment. Many companies are so eager to be part of the Web that they rush online as soon as the capital is available, the designers and IT people have completed their tasks and the marketing team is in place. Amazingly, this happens with electronic publications, many of which go live before they have enough editorial material to hold readers' interest. Others take existing corporate material and plug it in to whatever white space the designers have left between the bells and whistles.
Web sites can be wonderful tools, when planned correctly.
If your site is already running, reconsider how the content was created and whether it offers what your site visitors want to find. If you're not winning a bunch of new, committed customers or users, your online presence may simply be an exercise in vanity. Employee Satisfaction Good managers know that you're only as good as your team. Yet, these days, keeping that team has become increasingly difficult. Those businesses that fail to do so pay the price, again and again, in retraining costs, lost creative input and failed market opportunities.