Send this page to a colleague Sign up for future mailings on this subject. For use in undergraduate Social Psychology courses in departments of Psychology. This text provides the most balanced coverage of basic topics, research and theories of any social psychology text in the market. Written from the perspective that theories and principles of social psychology are based on accumulated knowledge, it draws examples from everyday life and shows how social psychology principles are relevant to our personal experiences and to current social issues.
Students can formulate for themselves the underlying conceptual continuities in the field.
Provides a more logical introduction to research on social cognition and the self. Reflects the direction of current research and study. Provides more detailed, thorough coverage. Encourages students to think critically about provocative issues and application of materials from the text. Helps students to comprehend the relevance of social psychological principles to current events.