Being an Atlanta-based illustrator, however, doesn't mean that the bulk of work comes from this area. Thanks to technology and overnight delivery services, an illustrator can service clients from coast to coast. I think people who buy illustration are seeking somebody who has the look they want and can do the job. It doesn't make a difference if they're in a different city. With modems, e-mails, faxes, and Fed Ex, it's easier to use them now.
Versatility is a key ingredient in obtaining success.
Further along in your career, you can specialize and get a steady flow of work, but starting out, it pays to be versatile and to be able to make the client happy by giving them what they want. A major dilemma that illustrators face is clients reluctance to stray away from photography solutions for their art needs. I hear potential clients say that illustration doesn't work. They think that they're safe with photography. Jason Proudler believes that art directors prefer photography because it gives them increased options for tweaking art at a later date.