In a perfect world, buildings would be designed so that there would be little need for signage. Finding the way, in other words, would be intuitive. Cooper Carry Inc. In our imperfect world, Murphy's job is to make signage as functional as it is aesthetically pleasing.
Signage is a primary way in which visitors interact with what has been created by architects.
We use it to navigate parking lots, locate hospital rooms and find elevators. Anyone who's had trouble finding a bathroom knows all about poor signage. He likens bad signage to furniture that is misplaced. Yet, signage is usually an afterthought to the design and construction of a building. That way we can help architects, landscape designers, the client, all these people involved, to identify issues that may come up and remedy them before the project is built.