They're more likely to use the Internet than seminars or the print or CD version of magazines, newsletters and trade journals. This is even more significant given the high rate of usage by the profession. And, it's a substantial advance forward from four years ago, when even among users, the Internet was rated next to last as a source of information. It's not surprising that accountants use the Internet so much, according to Robert. Those who have turned to the Internet for professional information say they are highly satisfied with the rapidly expanding medium.
Users also have a high opinion of the quality of the information they find on the web.
Sheer availability of information is the front-running attribute of the Internet for accountants, and the Net is affecting their daily activities in a variety of ways. A majority of Internet business users in accounting firms of all sizes communicate via e-mail, conduct professional research, conduct general business research, download software or demos, read business and professional news, identify and research professional products and services and purchase professional products and services over the Net. With accountants, we've found that the Internet is becoming their preferred method of customer service. Less than half of the users in smaller-sized firms report such use. These responses largely reflect the establishment of a web home page by firms of all sizes.