For most businesses, the standard, brochure-type Web site is not too expensive. Building such sites is expensive. Up to now companies have had to pay cash for their site. This has forced many companies to put up a less effective site than they wanted, or to delay putting it up at all until they had the cash to pay for it. Each of these solutions costs the company in lost revenues as well as market share lost to competitors who have quality web sites.
Small companies have limited options for getting on the Web.
Traditional loans are next to impossible to obtain. Banks won t finance software, much less a Web site. To banks, a Web site is an intangible asset. The few lease companies that have taken on the concept of Web site financing are by and large gearing their programs toward Web developers, who can offer this service to potential clients. By offering a finance option to a prospect, Web developers are overcoming cost objections, and are thus closing more business.