First, if you are a senior level manager with a proven track record and valuable industry experience, which is relevant to a particular dot com, you should be greeted with open arms. If you have Internet consulting experience at a prominent firm like McKinsey Consulting, or if you have computer industry experience with a big name company like IBM, Compaq or Dell, that should fit well into any dot com. Most web sites, no matter how many people are working for them, are always hungry for more content. Smaller web sites frequently need someone, perhaps on a part time basis, or only for a few hours a week, to put up new content or tweak some of the existing pages. So, two of the best paths into Net employment are content production, or writing and learning HTML so you can help with simple work on web pages.
Writing is something which requires practice.
You start by doing local articles for your neighborhood paper, trade journal or church, so you have something to show. Then, after showing your previous articles,ask to contribute free content to your favorite small website. You can put that in your resume and you're ready to start your serious search, targeting bigger and better financed websites. Technical writing may not get you on the Net,but it will definitely get you a better paying job. You can learn technical writing in courses at your community college and then go out and write documents which will tell people in an office how to use their software or computers.