They're old news. There are three elements to online marketing your online business, your business website, and your ezine for that business. All of these elements are vital to your success. There are more advanced aspects of marketing, of course, but these are the bare minimum. This can easily mean the difference between a home business built in 10 years to a home business built in only one to five.
Some people still think it's taboo to use self-promotion.
If you don't promote your own products and services, you're losing out on more income than you know. It's still VERY possible that they simply don't know about your service. I was thinking that there was no possible way she could have been subscribed to my ezine for months on end and NOT know about it. Even with the special mailings, product announcements, and comments that I've made on the service in my ezine, she was clueless. Even so, when you're recommending your own products or services, don't make those the ONLY things you recommend.