You put in the midnight oil and work your buns off. I put in three all-nighters on one proposal. Concerned about high attrition, it set about understanding why women were leaving. To the firm's surprise, many were departing because of unacceptable workplace culture. They objected to receiving less desirable assignments or being denied valuable opportunities routinely available to men.
Some clients are uneasy with female professionals.
Moreover, marketing to clients can present particular difficulties for women. Times are changing. Many firms now recognize the considerable costs of losing talented women. Losing experienced professionals depletes the capacity to serve clients and erodes the knowledge of the firm. Not surprisingly, professional service firms are developing policies aimed at retaining women.