The only constant is change. A visionary company almost religiously preserves its core ideology, changing it seldom, if ever. Yet, while keeping their core ideologies tightly fixed, visionary companies display a powerful drive for progress that enables them to change and adapt without compromising their cherished core ideals. Like climbing a big mountain or going to the moon, a BHAG may be daunting and perhaps risky, but the adventure, excitement, and challenge of it grabs people in the gut, gets their juices flowing, and creates immense forward momentum. Visionary companies have judiciously used BHAGs to stimulate progress and blast past the comparison companies at crucial points in history.
Visionary companies are great places to work, for everyone.
If you go to work at a visionary company, you will either fit and flourish or you will likely be expunged like an antibody. There's no middle ground. Visionary companies are so clear about what they stand for and what they're trying to achieve that they simply don't have room for those unwilling or unable to fit their exacting standards. Highly successful companies make their best moves by brilliant and complex strategic planning. In this sense, visionary companies mimic the biological evolution of species.