Many other service industries, however, could also promote and sell their services via the Internet. The more customized the service is, the more difficult it is to sell it directly over the Internet. For example, for a customized service like management consulting or legal services, clients decide based on the reputation of individuals and not solely on a web site, no matter how professionally presented. For a standard service like travel, clients are more comfortable purchasing electronically. They may comparison shop on-line, but then purchase directly.
Some services are well-suited for actual delivery over the Internet.
The cycle of promotion, design, client communications, delivery, and follow-up can be conducted electronically. You can reap significant cost savings by reducing travel to a client to market and deliver a service. E-mail Netiquette Unwritten Rules of the Road Electronic mail is the most frequent use of the Internet. While first-time users may view it as impersonal, users grow to appreciate its speed and convenience. E-mail can be used to transmit text, data, graphics, sound, and video.