Believe it or not, San Diego can be a tough sell when you get down to relocation issues, and nowhere is it more important to recognize our pluses and minuses than when a company decides to relocate its entire work force to San Diego from another city or state. But a company's most valuable assets are its employees, and relocation issues that may be easily solved for one employee become magnified hundredfold when a group move looms. Costs can be enormous.
Some companies even provide for the purchase of the employee's home to facilitate the move.
Multiply these costs by 60-80 percent of your entire work force, and you still haven't addressed the temporary loss of an employee's effective work time while the actual relocation takes place. At no time in recent history has corporate America faced a bigger challenge in finding qualified, technologically or scientifically skilled workers. The massive downsizing in the early '90s helped to create a new breed of executive entrepreneurs who no longer want to be found dispensable by an employer, so executive level managers who are willing to consider reconnecting to an employee status do not come cheaply. Even with all the obstacles, San Diego has risen magnificently to most opportunities that come its way. The relocation was successful, but companies who are moving groups of employees from one area to another will find these same types of situations for almost everyone in the group.