If you chose this product and would market the wholesale directories, you would need one or more flyers and a sales letter. The best way to find customers for this offer is classified advertising in national business oppurtunity magazines. Another cost effective way to advertise is on the internet. Your classified ad will be directed to individuals in need of wholesale buying sources. The classified ad is used to obtain inquiries in what is called the two- step approach.
Wholesale directories are just an example.
You may decide to market something entirely different, such as books on starting a business, one or more of the self-publishing series, the legal kits, or any number of other offers. Offering your customer a choice of various books on a particular subject increases the chance of an initial sale, and it increases the size of the order. You select the pages you want to promote and have your printer or photocopy center run off a supply or order them from us. Classified advertising will work best for most offers. If you should decide, however, to work with a mailing list, our retail catalog will often work best since it offers a larger seclection of items.