This is a semester course offered first semester. The fundamental principles of the flow of goods and services from the producer to consumer. Students are introduced to the economic environment of marketing, the changing consumer, industrial and special markets, marketing research, the process of product development, methods of pricing and means of distribution. It is highly recommended that students continue acquiring marketing competencies by taking Sales second semester. This is a semester course offered second semester.
Sales is a course in human relations and communications.
The students will learn to sell themselves and their ideas. The course covers personality and the reasons people act and react the way they do. The techniques of preparing for and completing a sales presentation are studied. A good salesperson will always be in demand. This is a semester course offered first semester.