These lenses, respectively, comprise the different parts of the story, from beginning, middle to end. Introduce your viewer to the story with a wide-angle shot this sets the tone and mood. Then, move into a medium shot to get closer to the action or message at hand. A medium shot personalizes your subject and clues the viewer into what is important in the wide shot. Finally, establish a relationship between the viewer and the subject by capturing a close-up shot.
Telephoto zoom lens for close-ups.
Use the zoom lens appropriately. When in use, keep the zoom slow and steady. If you have a camera edit button, use it to find a spot where the next picture should begin. This edit button also lets you insert one shot into another one. If you re lacking this feature, use the viewfinder to find the same spot.