The key here is to provide a packaged high quality product that is booked easily in the shortest possible time. There are opportunities for city breaks and relaxing, stress busting holidays. In 1997, there was an average of 2.5 people per household in the EU compared to 2.8 in 1981. By 2010 in Scotland, household size is expected to have fallen to 2.1. This could mean more travel and more money for travel for those with fewer dependents.
Single householders are also likely to be more flexible and more independent.
It will be important to offer flexible packaged products and to cater for niche markets. Interest in the environment Growing interest in our main markets for breaks that are a complete change from what we do every day. Scotland could have a prime advantage here with its clean, green image. However, more research is needed to determine if we have the right products in place to meet our customers needs. A more discriminating customer People are staying in education longer and entering the workforce later.