There are some who decided they would develop their own brands and compete. Take BPL , they re still at it despite the entry of MNC s. Others like Piramal followed a different strategy of growing through acquisitions. These are good stories. And they re all family run business .
Survival concentrates some minds but it doesn t concentrate others.
The Chauhans gave up too early in the game and so did the Pandoles of Dukes. The fact is Pepsi still can t kill Duke s Mangola and lemonade. It s tragic. If they d only hung in there a little bit longer, they would have sold out not for Rs 30 crore but for Rs 120 crore today. If you get enough money then the family says, maybe we don t want to kill ourselves and sells out.