John Naisbitt's Trend Letter reports that tourism, already the biggest industry in the global economy, is finding new growth in niche markets. In tune with the trend from mass marketing to micro marketing, more and more vacationers are demanding a special experience, one tailor-made for their lifestyle. Whatever the activity or interest, you can usually find a travel package somewhere offering it.
Travelers have more experiences to choose from than ever before.
Traditional attractions and sports are still popular. They want to learn, explore, risk, and otherwise challenge themselves. In other parts of the world, especially parts of Asia, a measure of greater consumer affluence provide new opportunities for travel. Around the world, more kinds of people travel for pleasure now, leading to increasingly diverse vacations. The Global Network.