The University of Illinois Press is the center of scholarly publishing expertise for the University of Illinois. In order to maintain a distinguished publishing program, the Press needs to have ready access to the intelligence, education, judgment, and trust of scholars. The Press must thus be attentive to its own intelligence, education, judgment, and reliability.
Scholarly publishing is competitive.
The leadership of the University of Illinois Press must know the persons, professions, practices, laws, measures, and dynamics of competition in multiple marketplaces. The Press must maintain a strong grasp of finances in order to optimize income, minimize costs, and manage growth. Press expertise includes the arts, skills, history, and traditions of scholarly publishing, especially university press publishing. It includes attention to current trends and business practices, as well as careful assessment and adaptation of emerging disciplines, technologies, and opportunities. The Press represents the University of Illinois.