This segment is easy to interview and survey later for specific trend data. Surprisingly, senior citizens are becoming popular in on-line groups. This segment, often underrepresented in research, has the time and the inclination to learn about computing the the Internet. And they are learning rapidly, in community centers, adult learning programs, and from Web sites designed especially for them. Seniors have proven to be savvy investors, avid readers, and intrepid travelers to unusual places.
Seniors can be very enthusiastic participants in on-line groups.
Continue to evolve On-line focus groups continue to evolve. Experience has dashed the notion that monitors and keyboards dampen communications. Clients can require recruiting for on-line groups to be as careful as it is with traditional groups. While there are occasional technological glitches, these are becoming less frequent, and as more people go online, the subjects suitable for discussion will continue to expand. Today, it is a necessity.