But others say that Chrysler was already an accident waiting to happen. Either way the mess has given megamergers a bad name. The example probably wasn't lost on Coca-Cola's board last year when it decided not to buy Quaker Oats. But the board was certainly also aware that in buying another company you may destroy it. Happily, mergers and acquisitions aren't the only way to go for companies trying to quicken sluggish growth.
Strategic alliances can work as well or better.
Never mind the pretentious term this is nothing more than old-fashioned partnering. Trying to create a competency your company lacks is costly, time consuming and often doomed to failure. If the deal doesn't work, dissolve it. This quality will take them far in the next few years. We needed Coke for that.