I was not prepared for this to be the first page of the Internal Revenue Service s web site. From the beginning, the site is accommodating and cheerful to the browser. Once you click on the mailbox, you enter the site. This page is striking because of the bright red and yellow colors and spinning blue and green world at the top of the page. Instantly this page reminds me of the front cover of a tabloid paper.
Text is under the picture of the sailor.
It describes his perils of being unable to download his tax forms from the Internet because he is away from his home and computer. Although this main page is visually appealing and catchy, I am initially suspect of it because it reminds me of something that would appeal to my grandparents. The text around the picture of Uncle Sam tells of employment opportunities. By this point, I am baffled by the rhetorical moves that this web designer, hired by the IRS, has chosen. I click on the picture of Uncle Sam and go to the next page.