Most cosmetic lines provide make-up foundations, moisturizers and lipsticks with various SPF levels. If you're after a tanned look, the sunless tanners are popular and easy to use. Some brands show immediate color and allow you to blend in streaks before they set. It takes a lot to get some of these make-ups off. Most cosmetic lines sell waterproof eyeliner in liquids and pencils and mascara as well.
Some lines offer special bases to help eye make-up stay on longer.
Smith urges customers to match foundation and make-up base to the neck instead of the face. If you cover your face or use sunscreens, your neck may be darker than your face. That's the difference in summer versus winter make-up applications. This will look more natural. Natural, not naked, looks are good for summer.