Place Determines the marketing efforts you must put forward to drive sales. Place defines the type of individual who will be persuaded to invest in the event. Convene a focus group to determine best location. Internal vs. external event marketing Promote products and services. Retail events Fairs and festivals Launching new products Retail events Petting zoos, fashion shows, Santa Claus appearances.
Timing is everything.
Tie in with paydays. Most target women. Develop markets with disposable incomes such as men, teenage boys and senior citizens. Contract space to vendors, craftspeople to demonstrate their products. Media preview is excellent way to inform media about the size, scope and excitement being offered at the fair or festival.