Pay attention to the taste preferences of your customers. Consumers in Singapore do not like foods that are too salty or sweet. Ship and package food items to withstand heat, humidity and insects. Some health food products are sensitive to sunlight. Use small sizes and attractive packaging to stimulate interest in your products and state that the product is good for the consumer.
Small packages encourage trial purchases by consumers.
Place instructions on your product packages to tell consumers how to use them and even recommend recipes for product use. Any endorsements by authorities should be highlighted. Give your agent all the information and materials needed to do a good job to promote your product. Be willing to share promotional expenditures and educate the company about your corporate culture. Price your product competitively.