The more awards on your website, the better your website is. Usually, that's their only means to drive traffic there.
Some poor souls longing for recognition even make their own awards.
If you keep your website in one place long enough, some loon will offer you their award. Ironically, my offers came right after I decided I didn't want them. You can submit your link here . Good, quality work comes with its own awards built-in. These are things my peers and contemporaries can never give me.