Putting job titles aside, this site should serve several kinds of managers. Builders and Creators Managers can identify which costs to cut, but find it harder to create a path forward. This book contains the tools needed to value growth opportunities, investments that capitalize on uncertainty. This book shows why and when to revisit projects and how to design in valuable opportunities for reassessment. Coordinators Managers with multiple projects under development or a portfolio of projects should read this book.
Some managers are the gatekeepers.
They must judge the value and risk of each project. Standard valuation tools frustrate them every day. The gatekeeper struggles to keep the numerical results in line with business intuition. The real options approach has much to add in these situations, and this book contains the technical details and practical suggestions to get started. Communicators Investments must be understood throughout the company and by the financial markets.