Students use analog studio equipment and a digital audio workstation to complete audio assignments. For video, students use Media 100 and Matrox DigiSuite computer-based nonlinear editing suites. This course includes analysis of station operation, organizational structure, finances, personnel, sales development, programming, ratings, and regulation. Preparation of departmental budgets and reports are required. In this course students prepare a professional-quality commercial writing production.
Students obtain actual field experience in the area of commercial writing.
Graduating senior broadcasting concentration. Students receive on-air experience operating WPCC, the campus radio station. Students produce several features, deliver news, sports and weather, and provide music programming to the campus through WPCC on a daily basis. Students fine-tune their skills using live and automated broadcasting systems.