However, in trying to find what customers want, you'll often discover other areas that you might not have thought of that can produce enormously successful products. Build customer profiles of what customers want and anticipate what they might want in the future. Be innovative and ahead of the curve. Don't just wait for customers to tell you what they want. Be vigilant about security and privacy issues.
Surveys indicate that many people are scared silly about giving information over the Internet.
However, that perception of insecurity reigns. Build trust over time. Educate your customer that you use reliable, trustworthy systems. Constantly work to reassure a wary customer base that you have their needs, including privacy, firmly in mind. Use the technology your customer wants.