Most nonprofits begin the walk towards becoming an e-business by building a brochureware Web site. This site is normally a rework of print material with very little interaction. A stage two e-business is one that moves from simply having a Web presence to enabling transactions on its Web site.
Transactions normally mean e-commerce.
E-commerce is normally defined as the buying and selling of goods and services on the Internet or ,for a charity, the processing of online credit card donations. We expand this definition to include the transfer of any valuable data between you and your Web site visitors. This could include many facets of your organizations such as revenue generation or customer support. Your site must become more than just a marketing brochure but instead should become a platform for doing business or commerce with your constituents. It should become an natural extension of your all your operations.