Music is a powerful medium and is becoming more widely used on management training programs and workshops. Music has always been an integral part of primitive peoples' culture and traditions. Many tribal people use music to inspire their warriors, celebrate victories, weddings and births, and mourn deaths. In Western culture, music is used in a similar way. All nations have an anthem to play in times of celebration and to inspire national pride.
Troops march off to war to music and are welcomed home with music.
The majority of brides walk down the aisle to music and many sporting teams have anthems which their fans sing to urge them to victory. Movie makers use music in their films to create mood and atmosphere. Few people who saw the movie Jaws would forget the music which set the scene for a shark attack. Music can be used to induce tears and laughter, create tension, bolster spirits and motivate. TV shows use theme music to announce their presence, some comedians have signature tunes, and advertisers use catchy tunes to sell their products.