The tools for generating useful video communications are also becoming much more accessible with the advent of high quality camcorders and video post-production tools such as the Video Toaster. Video can be used to complement other media. A variety of media such as 35mm slides, audio recordings, graphic artwork, and computer animation can be easily combined into one cohesive video presentation. Video is also an effective communications tool when used as a supplement to other forms of commutation such as the printed word. Producing video requires the selection of topics that are suitable for video production.
Video is useful as a promotional medium for products and services.
Motion pictures have been used for training films since almost the beginning of film production. Video can be utilized very easily and inexpensively for the production of educational and corporate training programs. Again, the value of live images is particularly relevant for demonstrating concepts which might be difficult to communicate with other static media. Additionally, the cost of producing educational or training programs becomes a major factor when compared to repeated live presentations of information. A video, once it is produced can be used over and over with no additional cost.