Perhaps simply in the program credits under Sponcership. A tool that is not only evolving in quanity but also in quality. Or a game to entertain the kids, sponcered by a company that makes cereal. The limits of the general idea presented here are determined by of course the computer manufactures and software programmers. But more so by the programmers, for it is the Software that makes computers not only useful but also what makes the computer industry grow.
Software developers are the farmers that grow the feed the computer industry lives off of.
And the advertising dollar is there to help feed the software developers. All of which needs consumers and are the consumers, whom eventually pay for the advertising. There is more than plenty of room for innovations in software development and by intergrating the interest of all involved it is more than possible to satisfy the needs of all involved, using the win-win attitude as a common objective and goal. Looking at Individual Objectives and Goals, the following classification is only one perspective. Those listed in one may also fit another, or perhaps a different classification structure would better fit your needs.