You wouldn't read at home in that light. But you'll have half a million dollars in inventory in that light and expect people to read labels. Look at a grocery store. 20 years ago, the average grocery store had 22,000 SKUs and the average shopping trip was 45 minutes. Now they have 158,000 SKUs and the average shopping trip is 13 minutes.
Volume is in the add-on sales.
When they get in, the greatest advertising is in your store. Attack them with messages. You've got to sell them, clear up confusion. Push your story, your way, the best way you can, every day. Win their loyalty and they won't care about price.