K-12 Programs Marketing is often the largest challenge faced by those practicing sustainable farming and ranching.
Sustainability implies economic viability in addition to ecological sensitivity and social equality.
Small farmers and ranchers face special challenges in a current economic system that favors large-scale operations. The marketing trends that are working for sustainable farmers and ranchers feature direct connections between producer and consumer as well as premium quality and premium prices. We offer some information and links related to specific marketing strategies that are working for sustainable farm and ranch operations. Direct connections, fresh, healthy and premium quality products, and environmental sensitivity are what many consumers seek from sustainable producers of food and fiber.