The consumer approach promotes grade inflation. What is even worse is that employers have chastised colleges for graduating unprepared students. According to the National Center on Educational Quality of the Workforce at the University of Pennsylvania's Wharton School, teachers' recommendations rank at the bottom of eleven criteria for hiring, and students' grades rank ninth. Second, the professor should cultivate a pal, if not a peer, relationship with students. Moreover, the consumer approach often produces passive learners.
Students never become full partners in the learning process.
In the consumer view, the responsibility for students' learning rests solely on the college and the professor. Ultimately, the consumer approach is pernicious. Employers will not pander to every employee's desire and want. On the contrary, the employee will have to adapt to the demands of the marketplace and the employer. Colleges that embrace the consumer approach deceive students about how the world truly works.