Despite this many sighted users were often confused by search results pages. For example some advertising links contain words from the search string and look as though they were results of the search. For example we would not expect to find detailed information held on the home page. Home pages can be relatively empty with a simple mission statement or logo or consist of a list of links to other pages in the site. For a largish organisation we expect to follow several links to the page where the information lies.
Sites often have the structure of a hierarchical tree.
Authors frequently attach the meta keywords for a whole site to the home page resulting in the search for a particular item of information within the site returning the home page. The user must then move from the home page, through other pages, to the actual page containing the information. Sighted users scan pages visually for information. This is a complex cognitive activity but we know that it involves picking out individual parts of the page. Sighted users look at images for clues and then the headings and links to form a concept of the information on the page before engaging with the text.