Far from being the sympathetic hero, Jim Profit, the main character whose voice narrates the show, is a villain.
Viewers naturally root against, rather than for, the show's namesake.
This is new, different, and daring, and it makes for entertaining television. But in another way, Profit is anything but new. As is so often the case on TV, the villain is a corporate executive. Jim Profit, in fact, is a supervillain gone berserk. He uses confidential information to blackmail a decent secretary into sabotaging her equally decent boss, whose job Profit covets.