A Webcast is a different matter. When you're listening to an audio Webcast, your sense is one of listening to the radio, not listening in on a telephone. Better to be prepared. Choices of preparation include full scripting, which is OK if the speaker sounds natural reading directly from a page, or full outlining. However, LeFile does recommend writing out all the questions that could come up and writing out fully the answers to those questions.
Timing Begin on time.
End on time. Staffing Key staff members should be in the room during the call. The investor relations officer and legal officer will know if a misstatement or a new material statement has been made. They can write a quick note to the speaker if that happens, or point to a pertinent document with the answer to a question. The same is true of the marketing officer, who should be entrusted with ensuring that marketing messages and other information on the Web site are consistent with the corporate message.