In Europe, fast-food joints don't enjoy a sterling reputation. For many people, they are a potent symbol of economic globalization and the genetic modification of food. That distaste seems to be mounting in the US, too. From September 2000 to February 2001, the restaurant industry elicited the highest volume of consumer feedback at the site, led by 15,000 messages directed to fast-food chains.
Top concerns are food safety, cleanliness, and poor service.
Customer requests include more breakfast offerings, low-fat items, and veggie burgers. The Christian Science Monitor. All rights reserved.