And 87 percent of national associations have meetings as one of their major functions. To judge by his enthusiasm alone, he s very good at his job. But Green s grasp of the business has also helped Marriott capture a sizeable share of the association-sales market. But selling to nonprofit groups or trade associations isn t as straightforward as it might sound. It requires detailed knowledge of who makes the decisions a role that often isn t as clearly defined as it is in, say, a corporation.
Training can be a bit like politics at times.
On one side of the aisle, you have the e-learning believers those who are committed to delivering 100 percent of their courses using technology. On the other side, you find those who cling to the notion that the only place to learn is in the classroom. But if you pay attention to the buzz at training and e-learning conferences, you ll notice the two sides are starting to come together. The idea of using a blend of technology and classroom training to provide the most effective experience is finding a place in a number of organizations. To get a better idea of the extent to which this hybrid approach is being embraced, we asked our readers about their use of blended learning.