Well, actually, I like going to Ithe movies just about anytime. But, in summer, I hate the way studios try to manipulate critics into liking their films. The studios reserve their flashiest, most fashionable and most expensive productions for summer. Each new one comes with anticipatory buzz that it could be not just a hit but a culture-defining sensation. But there's a downside.
Studios try to get critics to respond to that buzz rather than the actual movie.
And the best way to do that, since we can't review the film without actually seeing it, is to make us attend evening preview screenings in order to review the big summer movies. They are packed with people who have received free passes, from one source or another. We prefer daytime press screenings, which grow rare in summer. Although it goes unstated but understood, the studios hope critics will be influenced by an enthusiastic audience. Summer movies, so filled with flash and filigree, are sometimes maddeningly deficient in plausibility and character development.