In addition, tell him why you think a link exchange will benefit both of you and a little bit about your site. Requesting a link exchange is not the only way you can obtain links to your Web site. Create a page on your Web site that includes your banners and text link descriptions. Provide a Valuable Service Give your visitors a reason to link to your Web site. If you provide a valuable service, you can be sure that your visitors will tell their visitors, their visitors will tell their visitors, and so on.
Word of mouth is one of the best forms of free advertising.
Give Away Free Ebooks Everyone loves getting something of value for nothing. Create a free ebook and allow it to be freely distributed. Provide complete instructions with regard to linking to your Web site, including a description of your ebook. Write Articles Write an article and allow it to be freely published. With each article you write you are entitled to include your author bylines.