As with any business, the only thing more important than providing the right product at the right price is getting the product in front of the right audience.
Successful marketing requires action, persistence, and determination.
There is always, it seems, another angle to play, another potential customer to contact, another way to attract business, etc. Marketing efforts alone are no guarantee of business success. However, not marketing at all is one sure way to business failure. When a company relies solely on government procurement Web sites to link up with business opportunities, other strategies to attract the attention of potential customers may be ignored. Listed below are several recommendations for marketing goods and services to the federal government.