My team could have had even better technology, newer and faster, and still would have had their derrieres whipped. The effectiveness of your technology will reach as far as your own effectiveness and can't surpass it. If everything else is equal, the business with the best technology will win out. But if you have the best technology and not the best attitude and strategy, you haven't got a chance. The biggest changes in technology in the nineties were not the lower cost and increased power, but the simplicity of using technology.
User manuals are more clear than ever and the technology itself is far user-cozy.
This gives small businesses an unfair advantage. It allows them to appear as large, as expert and as important as the big guys without the attendant necessary to spend big bucks. It not only has leveled out the playing field, but has actually tilted it in favor of the guerrilla. Practice, practice, practice . Practice, practice, practice.