BBC was receptive to the approach, Mr. Jarman said. We've been looking at new means of delivery. We know that people want their news delivered in the way that's most appropriate to them. Smaller sites have also signed up. Financial Finesse will feature the AudioBasket service on its Web site, and the company's local radio program will be available to AudioBasket users.
Users also choose the length of broadcast.
AudioBasket's software will automatically and continually download news targeted to users specifications. The company will make money by inserting spoken-word ads into the programs, targeted based on what programs users request. Mr. Clemente says that radio stations have not done a tremendous job of putting up interesting Web sites, so there's room for player that will bring all that content together. Fla. The San Francisco-based Women's Technology Cluster also has a stake in the company. Matsushita Electric Industrial Co.'s Panasonic electronics unit is including AudioBasket in its Cupertino, Calif., incubator and plans to invest in the company's expected second round of financing.