Future Quicky Tips will give further advice. If you use direct mail, don't give up after the first mail-out. Instead, boost your hit rate by mailing to the same people more than once. By sending out a slightly different message at intervals, some direct mailers report a doubling of response rate. This works on the same principle as 'persistence' selling.
Similar results come from repeated direct mailing.
A word of caution, though - if you are renting a mailing list, make sure that you have permission to use it more than once. Some mailing list brokers allow you to buy their list outright to use indefinitely. Others will charge you extra if you want to use their list for repeat mailings. We'd like to hear from you - and all Quick Tips will be fully credited to you, with an email link and a link to your Web site if you have one.