Women in their twenties have mothers in their 40s and 50s who could have been heavily involved in the feminist movement or who may not have been. This might play a big part in how they view feminism. I learned of it rather than experienced it. Even though it existed previous to that, it was barred and in an underground scene.
Young women turn it into a dirty word.
It's very simple. When you are a member of an oppressed group, your self- respect gets a name. When you're just some white man who respects himself, you're just a dude who don't take shit from nobody. When you are not supposed to have it, your self-respect gets a name. It seems as though we were headed toward a liberated way of thinking, but as time went on everything, including feminism, became more restricted.