Strategies for effective intercultural communication are also discussed. Students learn microphone techniques, commercial and news production techniques, radio writing and operational tasks of broadcast radio and recording studios. Radio formats and program types are studied. Digital audio editing is introduced. Includes lab component.
Students learn operation of video switcher, TelePrompTer, lighting board and studio cameras.
They learn television program direction and floor managing. They study multi camera production, studio and remote multi camera lighting and put knowledge in practice in the lab component. Nonlinear video editing is introduced. Understanding the role and context of professional public relations practitioners and development of techniques for ongoing public relations programs, managing crises, and conducting projects and campaigns. Development of particular public relations writing forms, including speeches, press releases, reports, and fact sheets.