E-mail makes it easy for customers to provide feedback. A customer is twice as likely to reply to an online form in an e-mail than to fill out a printed form and mail it back to you. E-mail is less intrusive than a phone call to the customer to obtain feedback. Track and save the negative as well as the positive feedback to determine any trends. The negative feedback will tell you what you need to work on, and the positive feedback can be used for testimonials.
Testimonials are powerful marketing messages.
Ask for customer suggestions too. When you implement a customer suggestion, send an e-mail to that customer thanking them for the suggestion and describing the improvements you ve made as a result of the suggestion. Make sure your customers know you are listening to them and value their input. Word of Mouth E-mails are extremely easy for your customers to forward on to their friends and spread the word about your business. Keep this added bonus in mind when writing e-mail messages.