Both sites are store fronts and virtual. Both sites are organized for speed and easy navigation. Both sites employ the top and side menus which allows the user easy navigation.
Top menu consists of graphical tabs which display individual categories.
Left side menu consists of subgroups for various categories. Both sites jam a great deal of information on the home page of the website. Customers can set up accounts on both sites. ToyTime is a much more graphically intensive then Etrade. The customer cannot customize ToyTime, Etrade allows customers to set up their web site according to their needs and services they require.