Youth need to hear common language. A climate change campaign should reach out to everyone. Youth feel that older people are more resistant to making changes. Reach people at a young age. A climate change campaign needs to speak out to the children as well.
Youth respond to the portrayal of reality in campaigns.
Facts, powerful visuals and placing content in proper contexts effects youth. Contests and prizes interest youth. Have the climate change campaign integrated into another event such as Earth day, Folk Festival or Canada Day. Hold a 'Most Environmentally Friendly School' contest. Give a Youth Action Climate Change Award to a youth that has done the most to reduce emissions for the neighborhood, or initiate a special recognition program honoring youth for raising awareness and participation in developing and eco-community.