17 Edgy, edgier, edgiest. It is set to entertain and offend, with its brazen and boisterous discussion of premenstrual syndrome, which afflicts lead character Pattie.
Satire remains a Canadian strength where nothing is sacred.
Montreal-based Distraction Formats is at mip with a suitcase full. Into that recipe goes the concept, production, technology and consultation. We create a brand, and that is where television is going. It's not about shows that start at 8 and end at 9 anymore. We're targeting edgy commercial broadcasters looking for the up-market, savvy 16 to 34 demo.