These high technologies must be adapted by organizations in order to be in diapason of the world. Organizational internal forces change. Internal forces for change are made inside the organization and focus on culture change and solving problems such as low productivity, conflicts among employees or between employees and managers, low job satisfaction, lack of information or communication. Managers and employees in a company must learn adaptation to change, and be flexible to technology and culture change. An Organization manager and its employees who can respond faster than their competitors to both predictable and unpredictable changes will be certainly more likely to win.
Technology innovations occur faster than an organization can keep up.
New technologies such as the internet or intranet, superconductors and lasers, the video conferencing system, networks, global paging and instant information and analysis, have made our world smaller, closer and faster than before. Many people can be reach more efficiently through variety of media. In addition, it is expected that this rapid technological growth continue for several years. Therefore, managers and employees must have the knowledge of how to accomplish tasks and goals due to the fact that these technological developments will clearly impact on consumers and customers decisions. Technology has deeply changed the flow and use of information.