Opt for bulleted summaries instead of long paragraphs. Link to pages containing details for visitors who want more information. Of course, some graphics, such as logos and navigation bars, add to the overall look and feel of your site. You'll probably want to keep those graphics. They're vital to your branding strategy.
Successful navigation means customers find what they want, which leads to sales.
But Web designers often create buttons and links that take up half the page. So beware the fancy, oversized navigation bar. The top half of your page is prime space, and showing off your products and services is more important. Don't Splash Splash pages take unnecessary time, and the worst culprit is a splash page that loads very slowly. If your visitors do wait for the page to load, they'll be disappointed to find that it's merely a huge logo along with some marketing mumbo jumbo.