We should be valued for being the educated, socially conscious sensitive women we are, and not for our physical, ahem, assets. This kind of exploitation keeps women from truly enjoying a real sense of autonomy and empowerment. The problem with blaming Playboy for objectifying women is that the magazine doesn't seem all that anti-woman anymore. It doesn't force women to pose against their will. They apply for the job and are paid well for their willingness to appear naked not just in front of a camera, but also in front of their relatives, friends, classmates and colleagues.
Some women even manage to parlay their Playmate status into high-paying acting and modeling careers.
In fact, some neo-feminists would argue that women who choose to model for skin magazines are actually doing all women a favor by reclaiming their sexuality and using it for their own gain. I tend to think of it as old-fashioned business sense. If you've been blessed with the supernatural genetic code it takes to look great naked, by all means, do what you want with your gift. Your body is as much yours as your intellect is. Besides, posing nude in Playboy just doesn't seem all that scandalous anymore.