This means that when you design and organize your Web site, you'll have to think a little differently. Fortunately, FrontPage goes a long way towards helping you get started. The company is run by an artist who sells greeting cards and prints. Although McLuhan was talking about television, the same goes for the Web. First, you have to think about links and design your pages accordingly.
Web surfers expect more from Web pages than they do from magazines or TV shows.
They expect to click a link to easily find what they want, and to be able to skip stuff that doesn't interest them. Likewise, if you recommend another Web site, people expect you to provide a link to it. And when people visit your personal Web site, they expect to find pictures and links to your friends and your favorite Internet hangouts. First, start thinking about how links work and how things look on a computer screen. You probably already know more than you think.