Today there are hundreds, and they come in all shapes and sizes. Mom and pop organizations operate out of bedrooms and garages. Mid-sized companies do brisk business from offices throughout the city, and new shops pop up regularly, dotting the corporate landscape the way churches and gas stations used to bookend small towns. As Atlanta's interactive community has grown, competition has increased. You're only as big as your image.
Small companies have a lot to offer.
In general, they place clients higher on a priority list, are able to deliver quick, personable service, can draw from a diverse pool of freelance and contract creative talent, and place a high emphasis on innovation and creativity. Of course, there are smaller companies that don't have the resources or business etiquette to do quality work, and this can have a negative effect on the entire community. If a large client has had a bad experience with a small company, it may take an act of God to get them to do business with a small company again. If a large company has never done a project before, choosing a company to work with can be a difficult proposition. With hundreds of small companies, all with hip and cool names, it may be difficult for someone outside of the industry to know who is reputable and who's got a bad reputation, to separate the wheat from the chaff so to speak.