You are in the official 2001-2002 General Catalog for California State University, Fresno. Identifies the methods for developing a business idea, the process of starting a business, how to acquire resources, and the key parts of a business plan.
Students develop a business idea that results in a business plan.
In a laboratory setting, students interact with entrepreneurs, suppliers, customers, and experts in order to create a new venture that may become viable. Approved for SP grading. Reflective journal, final report, and work station evaluation. Prior department approval is required for course substitutions. Only one internship may count toward option requirements.