For example, in full page advertisements in newspapers around the country, there are seminars on how to advertise to the Hispanic market to increase one's marketshare. Willard Hill, VP of emerging markets at Aetna Retirement Services, recently held a daylong briefing on the opportunities in US emerging markets. The Aetna Ad also stated that companies that are able to tap into this growth now, with the right products and services as well as the workforce expertise to serve these markets are looking at an unbelievable business opportunity. Your entertainment DJ service can also tap these emerging markets with the right attitude and marketing plan. One of the simplest ways businesses and major corporations market a group is by the television.
TV is the quickest way to influence masses to buy a product or service.
This is why it is so important for a DJ to get a video of their performances to get gigs for the price that you think you're worth. A picture is a thousand words, however, TV ads or dynamic videos can be very expensive. Although marketing on the television may be very expensive, watching how companies market in this medium can help you market any group you desire in your area. For example, Coca Cola Bottling Company, Pepsi Company or McDonalds Corporation have many commercials with blacks drinking or consuming their products. These major companies want to appeal to the black community to spend their money on their products.