Based on first quarter estimates, access by Americans is expected to exceed an annual rate of 82 million in 2000. Dialogue in I-Healthcare Weekly , July 31, 2000. In 2000, women for the first time ever, became the majority users of the Internet. The way to market health care to women is relationship-based, by providing the information they need to care for themselves and their families.
Women are knowledge-seekers.
You can reach out and touch the entire family's health care choices through information provided on the Internet to women. If you are a hospital or provider, you can either guide and provide that information to women, or leave it up to your competitors. Anne Graf, Health Care Innovations , upcoming article, to be published 2001. Health Affairs , Volume 19, Number 1, Jan-Feb 2000. All rights reserved.