By 1995 the perceived binge rate had fallen to 42.9 percent. The actual percentage of binge drinkers on campus also fell - from 43 to 35.6 percent. Jon Sanders, director of publications for the Pope Center, said UNC-CH's campaign campaign is similar to Haine's campaign and is likely to work well. Sanders cited a 1996 study, which found that 88 percent of UNC-CH students perceived binge drinking as a problem on campus. The actual binge rate was 42 percent.
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