Other versions might include crema, beans, tomatoes, epazote, or bits of chicken, depending on the region from which it's derived. Nordin says she discovered a new soup at a restaurant during her most recent trip to Mexico. Ernesto's Mexican Food in Sacramento, Calif. has an entire section on its menu devoted to soups. It's a sure thing you'll add authenticity, and keep customers happy, by offering a variety of soups to your menu. The answer is yes, statistics and restaurant industry personnel say.
Soups also give operators the opportunity to add low-cost menu items that have high profit margins.
And they offer chefs ways to experiment with new and exotic spices and ingredients, the survey notes. The margins on soup are great. She notes, however, that restaurant owners must consider overall revenues when deciding the role soup will play in their menu makeup. Keff, for example, recently decided to include soups in the appetizer portion of the menu instead of in a separate section where she previously had listed them. This helps me give the appearance of having lower prices.