Successful companies succeed in good times and bad.
For even in bad times, a good company will find a way to take market share. Even if the total market is not growing, and may even be shrinking . . . Stewart Schaffer Lazyday's chief marketing officer Market share is gained when a product, service or company is so well known and respected, that it continues to grow despite uncertainty in the marketplace. Unfortunately, many companies take the exact opposite route at the first sign of bumps in the road. Then they compound the problem by cutting the very departments that are needed to keep them moving forward . . .