The model describes how individuals move through a series of stages as they progress toward their goal of adopting or altering a behavior pattern or a lifestyle. Although people do not move through these stages in a strictly linear fashion, each stage is a predictable, well-defined experience in which particular milestones are met before the next stage is reached.
Theories suggest that certain cognitive and behavioral techniques aid movement to the next stage.
In this model, then, one key to success in motivating behavior change is defining the audience according to their stage of change. This step enables us to make our strategy and tactics more specific with stage-appropriate messages, channels, and techniques. Similarly, people in action and maintenance have different needs and will be receptive to a different message. Barriers to being regularly active outweigh perceived benefits of physical activity. Increasing levels of self-confidence about physical activity through motivating messages and opportunities to build the skills necessary to achieve an active lifestyle.