I was recently asked if it was a disadvantage to market from an address on one of the big commercial online services. This is a well-founded fear. Well, propellerheaded Net veterans may be unhappy that their cyber-clubs are being invaded by the great unwashed masses from online services, but rather than whining about it or trying to ignore the influx, I'd suggest they get used to it and learn to profit by it. Prodigy, CompuServe, and America Online represent an audience of well over 10 million potential customers. These people may be less net-savvy than those who go online via Netcom or PSI, but they generally have bigger wallets.
Understanding is a two-way street, of course.
If you're venturing out onto the Net from an online service, it behooves you to spend some time lurking, reading FAQ files, and learning the cultural ins and outs of cyberspace before using it as a broadcast channel for advertising. Have some respect for the differences between communities of users, take the time to learn what those differences are, and adjust your marketing strategy accordingly. The population of the Net is changing, and there's nothing anyone can do about that. You can either adapt to the changes and enhance your online reputation, or complain about them and suffer the negative consequences. For online guerrillas, there's only one choice.