Most importantly, if the client doesn t support RTF, HTML or any other vexatious new fangled e-mail format, it will display a junky page of code that s hard to read. The whole point of electronic mail is that it s text. It always has been and always will be. Text is fast. Text is easy.
Text is beautiful.
Get creative with punctuation keys. There are a million other combinations to try. Aside from creating a community and supporting an interest you love, your publication can generate loads of traffic for your website. It s very easy to place links to related content on your site. Some magazines offer a short blurb with links to a longer story on the web.