Donut Den started with one little neighborhood donut store in 1922 and has grown to 357 stores all over the United States. You are a member of the management team - your specialty is Marketing. She said it is time to take Donut Den international.
Tension is high.
Your expertise in understanding buyer behavior, demographics, lifestyle, the 5 P's, marketing functions, and all the readings you have done about international marketing will help you be a valued member of the management team which will plan for the international expansion.