Students are encouraged to create a video that is 15 to 25 seconds long and depicts the value of education and a student's future. The PSA should be about careers, the changing world of work, the value of education and how this fits into a student's future.
Students learn writing and scripting, team work, video production, editing and interviewing.
Students are encouraged to interview local businesses and professional people and even use them in their videos if they choose. Some students have opted to portray a particular profession and stage their own video.