Location, layout, systems, services, personnel management, budgeting and analysis of operations are included with a variety of problems associated with the operation of stores of various types. 3 Credits A discussion of special practices in retail advertising in the planning and preparation of retail advertising campaigns. The effective media used in retail advertising and the organization and function of advertising departments are discussed. Laboratory work is centered on effective techniques in preparation of retail copy. An analysis of the economic, psychological and sociological factors involved in the development of fashion.
Students obtain a knowledge of fashion terminology and the stages in the fashion cycle.
A historical development of costume from the Egyptian period through the 19th century aids in the interpretation and prediction of fashion trends. Discussion of design principles is also introduced. The role of the fashion buyer and the role of the coordinator are explored. Students receive instruction in planning fashion articles and editorials and write copy for trade publications, newspapers, and magazines. Students may script, stage and produce special fashion events such as fashion shows.