One enters the site through a painted handprint with embossed words, dig-factory, in the center. To dig is to love and create visions of a different better way. The front page of the site has colourful navigation bars with words that shift as one rolls over them. Doodle images shift and new ones appear. Virtually the entire site maintains an almost chaotic continuity, all enigmatically meshing word and image, masculine and feminine.
Word alone is linear.
Image alone can be thought of as disordered randomness. Word and image together on the internet are nonlinear, ordered randomness. Systems Science and Chaos Theory outline what this exactly means. Chaos is not, as often assumed, disordered randomness or turbulence but is ordered randomness. They and all of us live in this chaotic world, a world where a butterfly s wings flapping can amplify and manifest a profound impact on the world.