Sure, film costs more but it gives you the look and feel you need to get the public to respond. Film is a dimensional medium that has peaks and valleys to absorb the light, color and texture you need to present. Tape is flat. It is hard. It does not absorb.
Tape is realism, with all of the shades of black and white.
Film is colorful, friendly, warm, responsive. Fabrics rise, colors pop, finishes look the way the manufacturer intended. Colors become rich and warm. You see, you have to remember that you compete with the national commercials. You compete for that dollar they are trying to take away from you.