Men traditionally respond to peer pressure, the politics involved or the status the giving of the gift might bring. To connect or affiliate is seen as a means to build trust and confidence in an organization before a significant monetary commitment is made. Women want to be part of the process, they want plenty of information and they want to understand the programs of the organization to which they are about to give. They want to be involved in the gift planning opportunities. A woman really wants to know where her money is going, what her gift is going to do.
Women view their gifts as investments requiring careful research.
They want to be sure their money is being spent wisely. And generally women like to have their giving targeted to a specific area. In general, it is believed that men give to preserve the status quo while women give to change. Women give instinctively to improve the world and to make a real difference. Women are by nature caretakers and feel a greater need than men to insure the growth and continuation of activities or institutions that have benefited her or her family.