Identifying content creators and editors also goes a long way in building an effective site. Gathering, editing and creating content is one of the main things clients underestimate and fail to plan for in their development process. Identifying these things up front will help to make the project run smoothly, thus eliminating many of the problems that cause project failure. Dealing with look and feel issues can be a very subjective process where not everyone can be pleased. By establishing a creative brief based on clear direction and creative process of drawing out and dividing between preference and site branding goals will help get the creative direction moving in the right direction from the get go.
Web sites can be sizable investments of a companies time and money.
By careful planning at each phase of development, we can ensure that all investment goes toward the bottom line of the site's effectiveness.