Using strong, descriptive details can bring a moving immediacy to any argument. Using Concrete Language Concrete language stands at the heart of effective description and thus helps to build emotional appeal. Using Figurative Language Figurative language, or figures of speech, can also help to paint a detailed and vivid picture by making striking comparisons between something you are writing about and something else that is easier for a reader to visualize, identify with, or understand. Figures of speech include metaphors, similes, and analogies. Metaphors compare two things directly.
Similes make comparisons using like or as .
Analogies are extended metaphors or similes that compare an unfamiliar concept or process to a more familiar one to help the reader understand the unfamiliar concept. By themselves, none of these approaches are as effective as they might be if they were to be used in combination. Most often, the best arguments find a way to combine a logical argument with either an emotional or an ethical appeal. Rarely are solid or effective arguments built on only an emotional or ethical appeal. In general, persuasive writing implies marshalling your best evidence and presenting it in the most logical, most convincing way.