Management of marketing functions in their interrelationships with the environment of the firm. Case - This format, sometimes known as the Socratic method, will be used for the major portion of the term. If this is your first case course, you will be very uncomfortable with this approach. You will be given a case, which resembles a short story, and be required to analyze it. You will have to determine what the problem is and what the answer is.
Students tend to have four major problems with the Socratic method .
My job is to point out what you should learn and facilitate your learning. You are responsible for the outcomes or lack thereof. Class participation is an absolute requirement. In either case, your contributions will be considered, examined, and critiqued by your classmates and by me. You will probably find the critiques and examinations of your analyses to be, at times, unpleasant.