Words Read between the lines of an annual report.
After all, these are products of the marketing department as much as they are from the CFO's office. But layered between the glossy photos of hard-working engineers and smiling consumers there is also key information about the company's health. This will outline the company's performance for the year and should give some indications of the plans for the company's future direction. The best way to evaluate this part of the report is to retrieve last year's report, and compare what was said with what actually happened. If the CEO was accurate last year, chances are you can bank on his statements this year.