The difference that makes the difference is Top 20 Search Engine Placement. Virtually everyone begins their Web browsing at one of the 16 major search engines. Your RANK within these search engines determines how many people will find and visit your Web site.
Search engines account for over a third of all FSBO traffic.
The most effective way to find yourself in front of a constant stream of new buyers and sellers is to make your site easily found by having one or more of your web pages prominently displayed on search engines . To pull it off you need to do three things well. Know Your Engines Search engines like Excite, AltaVista and Hotbot are the card-catalogs or gateways of the Internet. Search engines categorize and search web sites based on keywords or concepts. Rarely do humans get involved.