An introduction to several major methodologies for analyzing, discovering, and testing observations about communication processes and effects in both print and electronic media. Perspectives include experimental, survey, and content analysis. Students completing this course should be able to critically evaluate communication and other behavioral and scientific research. Using basic terminology, philosophy, and methodology, this course focuses on current persuasion theory and application to practical situations. Appropriate historical developments and contributions are surveyed.
Students produce a narrative video project.
A workshop course developing and executing significant projects in narrative television, utilizing combined techniques of studio, location, and post-production, and exploring the application of advanced cinematic and video graphic concepts. This survey of masterpieces of oratory in English assesses the effect of public address on social attitudes and behavior. This course enables students to participate as members of a production unit, with the objective of completing a television documentary. Documentaries deal with social issues of major significance. Students may take this course twice.