Utilizing MassHysteria's ConvergeTV technology, the NBA was provided with a live, on-line game experience that would compliment components of their televised games. The challenges were great, due to the functionality required, as well as the fact that the application needed to support approximately 135,000 concurrent users. The NBA wanted each nationally televised NBA game to have its own SyncTV application with content tailored to specific games. Additionally, they needed an administration tool to moderate chats, trigger contextualized commerce opportunities and create and push Polls as well as color commentary. Successfully meeting an extremely short deadline, MassHysteria developed an interactive SyncTV user interface along with a powerful administrative tool that could be managed by an on-site producer.
Users have the ability to navigate between games being played at the same time.
Along with hosting the applications, MassHysteria is providing tracking and analysis of user traffic. Once again, MassHysteria has proved its ability to meet the demands of cutting-edge technology development, melding convergence technologies and blending interactive experiences.