Warner Bros. Cinemas, Warner Home Video Time Warner Cable, Warner TV distribution, Time and Life magazines, Warner Music, AOL AOL Time Warner is a prime example of a corporation which has control in all systems of production. Warner Bros. Pictures can make the film, advertise it in Time, show it in Warner Cinemas, and release the soundtrack on Warner Records. It can later release the video on Warner Home Video. America Online purchased Time Warner to create a vastly increased means of distributing in the digital age. Viacom owns a global video outlet chain in Blockbuster, and a huge distribution excercise.
Video rental is the larger source of profits to a film than cinema exhibition.
Viacom acquired Paramount Pictures in 1994, and CBS in 1999. The Playstation 2 is being promoted as not just a console, but the leading platform for domestic viewing of digital content. Fox Home Entertainment Newspapers, HarperCollins publishing Readers of The Sun in the UK will already know the cross-advertising that News Corp enjoys of its Sky cable networks. The activity in News Corp currently centres on its acquisition of TV coverage rights to many major events across the globe with large amounts of money, and making many them available to paying subscribers. After buying rival BSB in 1990, it owns the distribution network which channels must have access to.