Yet nothing destroys the unique character of a place faster than uncontrolled billboards and signs. The more a community does to enhance its unique natural, historic, and architectural assets, the more tourists it will attract. On the other hand, the more one place comes to look like everyplace else, the less reason there is to visit. Almost all of America's premier vacation resorts ban billboards and control on premise signs. Although there was some question that removing billboards might hurt tourism, it has had the opposite effect.
Tourism is up for all businesses, large and small.
People say they can see the state now. Our mail shows that there is a great deal of appreciation for the fact that we have removed billboards. The initial concerns that businesses would be hurt have been completely unfounded. We will have the model ordinance available soon. Scenic Missouri has a model ordinance at their website .