We all have different notions of what makes a hero. In this speech, Fran talks about his American heroes and why every one of them is an entrepreneur. He describes their characteristics, their habits and their unique way of looking for opportunities, and he shows how every one of us can unlock the entrepreneurial heroes hiding inside of us. There's not a successful business person alive today who hasn't taken career spills. As an athlete, Fran is remembered for four NFL career records that remained unbroken for 18 years, and also for losing three Super Bowls.
Setbacks can drive a person to despair or they can energize growth and business success.
In this speech, he tells what it takes to keep losses from denting initiative. Most speakers talk about winning and living your dream. I know that success is based not just on winning, but also on adversity and the initiative that comes from falling on your face. The most successful people I know have made the most mistakes. The speech also outlines Fran's secrets for creating wins on the backs of losses and how to develop the attitude required to pick up and keep going in the face of adversity.