Whether they realize it or not, millions of people are making professions of faith at the shopping mall. This transcends logic. The function of advertising is therefore to suggest or even create this soul in the minds of the consumers. This is obviously a pseudo-spirituality. Viewing the crime, fear, organized violence, poverty, racism, and genocide that are also part of our daily lives, it seems likely that we actually have a great spiritual void.
Visual images are especially effective at telling stories and stirring emotions.
It's an environment that communicates with images. It doesn't come out and argue. Before you realize it, in the basement of your mind, you discover that you have shifted your values and many times you've lost your faith. That's a change. When you watch television, people are robbed and raped and murdered and they never pray.