In addition, Kasavana predicted that the Internet might develop into a new marketing mechanism where customers identify and order products over the Internet and then ultimately purchase them at a vending machine. Kasavana predicts that vended products will become more popular than ever as consumers eventually rely on machines to easily purchase movies, books and gourmet dinners. In addition, Bowersox discussed the importance of Digital Business Design and the need to substitute information for inventory and process. We need to think more about synchronization versus speed. Today's executives do everything in a hurry and then wait.
Synchronization is much more important.
We want to synchronize the estimated time of arrival. Bowersox also spoke of the importance of quality, explaining how the traditional models setting specific standards for acceptable defect rates are unacceptable in today's business environment. As Bowersox illustrated, a company assuming a five percent defect rate guarantees that five percent of the company's best customers will be disappointed. In his presentation, Cichy stressed the importance of collaboration as a way to make synergies work - two organizations working and evolving together so each can survive. The result is two companies that are each better off than if they did not collaborate together, and a new system that adapts according to the marketplace and the needs of each company.