Studies show that American children spend long hours in front of the television.
By the time these children are 18, they've seen an average of 7 years of television. Children who spend hours in front of the TV also have less imagination and creativity, poorer concentration and lower grades in school. Advertising in children's programming is also a problem, increasing children's wants and desires. Meanwhile, TV watching reduces time for active play, resulting in more overweight children. Special challenges for working parents.