Robert formed Seidler Productions in 1984. While working with the Center for Instructional Development, he was introduced to interactive learning systems and instructional design concepts. At the same time, Seidler Productions developed mobility related programs for the transportation disadvantaged, mainly bicyclists and pedestrians. To date, Robert has produced over 75 titles dealing with bicyclist and pedestrian issues, many of which include companion books or user manuals. The Elementary Traffic Education Program and the Effective Cycling video are used as the national standard for pedestrian and bicyclist training.
Thousands are presently in use.
Robert's grant writing skills recently funded four documentaries called Innovations and Solutions on energy efficiency and transportation. They premiered on public television in 1993 and are still being aired around the country. This was co-ventured with public television and more are planned. Robert is still doing interactive contractual work as well. He recently completed a middle school interactive science program for the public school system called Econoventures where students interact with their outdoor environment.