I'd like you to imagine. Imagine, for the moment, what it would be like to be following the Ottawa 67's in their playoff hopes, coming closer to a national championship. Things look good till you wake up and hear the news that they had simply decided to quit, drop out, default to the other team. Or imagine being in a business partnership with someone. It's going well.
Sales are good.
You're set to expand. And suddenly she pulls out on you. Leaves you holding the entire bag, and walks away. Or suppose you'd been diagnosed with a serious, but treatable ailment. The doctors spend a great deal of time and resources in the diagnosis.