Look for opportunities and react now, rather than later. Flexibility is critical when marketing to Baby Boomers. Chances are, a Baby Boomer shopping in your store will have a child in tow. Shopping is tough enough when time is limited, but it can be miserable when done with an unhappy child. We've watched savvy retailers zero in on a child's needs.
Some stores keep balloons, lollipops and popcorn on hand just for their customer's children.
Making your customers love you is tantamount to the success of your store. It's not only price that lures them in, it's the personal, friendly service environment you foster. Boomers want a relationship with the stores they shop in, and they love to feel a sense of belonging. Members of this exclusive club are the store's frequent shoppers. When they visit the store, their membership entitles them to a cup of coffee or a soft drink, and they can check their coats and packages, or get their gifts wrapped for free.