The answer isn't as clear as it used to be. The Superfloppy Story W hen Iomega released the Zip drive in 1995, it was a revolutionary product. With their newfound wealth, Iomega developed new devices like the Jaz drive and the 40MB ultra-small Clik drive. Competitors such as the Avatar Shark 250MB drive and the Syquest EZI135 and EZFlyer 230 came and went, but none could compete with the ease of use and universal acceptance of the Zip. A lthough Iomega stayed in a dominant position longer than most technology companies, competition has reduced them to just another storage company.
T hat's right, today's hard disks offer storage at less than a penny per megabyte .
That's almost 10 times the cost of fixed hard disk storage. T he second source of pressure on the removable disk market comes from CD recordable and read-write drives. The Better Mousetrap E ven as external pressures cause the removable disk market to contract, new removable storage products are available which offer exciting new features. 2GB Iomega has developed new drives for the new millenium. Although they haven't matched the dramatic price decreases in fixed storage, the new Zip and Jaz offer excellent performance and complete backwards compatibility with earlier cartridges.