Step outside the box by coming up with unexpected pages. For instance, you could create a guest book that serves an online journal for visiting romance readers, or a specific page that demonstrates the theme by highlighting tragic love affairs and bittersweet reunions. In writing, tone and setting hinge to theme in remarkable ways. Theme determines tone and setting, and where the author will use word choice to set these story parameters, the designer will use color and texture to create a web site that captures the very essence of he writer's message. Make liberal use of your design tools.
Writers are, at the very heart of the matter, visual people.
They see details that most people would miss. Make sure you infuse as much tone as possible. It's your chance to expand your own ideas and not the time to play it conservatively. Don't miss the obvious opportunity. This pertains to the story's action.