Trade links with related sites, get listed in search engines, and tell all of your friends about it. Banner Exchange Services Banner exchange services are services that rotate your banner with others. MS Link Exchange is pretty popular. Though with any service don't expect too much traffic. It's not the most effective way to advertise.
Text links are the most valuable.
Most people don't even bother looking at banners anymore. They are all hype for nothing. The same goes for banner exchanges and webrings. Try to find other sites similar to yours and send the webmaster a polite message about exchanging links. This is a good way to get targeted traffic.