There is a lot of good advice available, which can be used as a foundation for planning, risk assessment, market analysis, developing investment, and establishing your business idea. Heed that advice. Above all else, avoid nonsensical statements that suggest or insist that WOB success can only be obtained if women act more professional than men. Women and men, as a matter of fact, must simply address the quality of their work. Success is built on solid planning and a thorough knowledge of the business in which you're involved.
Success thereby is gender-neutral.
As an employer and advisor, I do not tolerate pointless swearing and other inappropriate language from anyone, male or female. No sane employer or entrepreneur should foster anything other than the highest standards of communication and information dissemination. Watch and listen to the manner in which successful authorities in your chosen field communicate. The great commedienne Gilda Radner was once asked by Johnny Carson about the absence of swearing in her act. Radner responded by suggesting that she had occassionally used some seriously bad language for its shock value when dealing with really tough audiences over the years.