At this very moment, some little garage band is on its way to getting that major label deal, and one day even playing to a sold out stadium. Making it in music is something a lot of people hope for but few have the talent for. Maybe that's because these days it's less about music and more about marketing. Like it or not, record labels treat bands like stock options, and when the Pearl Jams of the world are down, it's time to start trading. Rebecca White went to New York to find out more on how the music makers make the music.
Thousands make the pilgrimage, traveling thousands of miles by any means necessary.
Their destination is New York City and the College Music Journal's annual music festival. This is where music wanna-bes meet the music makers, the music writers, and music lovers. At a time when the music industry isn't making the money it used to, conventions like this one are like panning for the proverbial gold. That means dipping into the river known as college radio, the breeding ground for the next big thing. And this is a time when CMJ actually plays more of a role than it has in a long time.