All of these can be delivered as video content to consumers based upon consumer preferences. For example, a community of viewers interested in a specific event or subject might be in opposite corners of the world from a geographical standpoint. But we still realize that the total infrastructure for the vision we ultimately want to deliver is not yet there. Nevertheless, Aaron Faulk believes that broad video offerings with content management based upon the preferences of individual consumers is a business with high revenue potential. One way is through pay per view approaches to old television shows and sporting events.
Television is a real way to do that.
In contrast, the Internet is a vehicle for specialized content that is geared toward smaller audiences that are not economically feasible for television to reach. In this environment, an Internet user can tie into an online chat room, and do e-commerce through a series of streamed video events in order to compete total online transactions. We're really at the beginning of a new content management technology. Shacklett is president of Transworld Data, a business strategic planning and information technology company.