Finding these addresses is a relatively simple task. Powerful search engines or programs allow users to type in keywords to search for. The search engine then goes out and makes a list of all the different addresses of pages that contain the keywords. There are a number of extremely reliable search engines which provide these services at no charge. The technology of the Web quickly surpassed traditional methods of public relations and marketing.
Web sites can accommodate almost any media channel.
The Web does all that and then some. This technology allows an unprecedented level of public interaction. A customer on the Web can locate your business no matter where it is, learn about your products and services directly from you, and then respond in a variety of ways. He can purchase your product immediately and then come back for support if needed. He can send you questions and comments or fill out a survey.