Writer stays on topic and does not jump around. Has a catchy opening, body gives information and ending summarizes points. May show unusual pattern to present information. Stance Writer does not seem to be concerned with informing readers. Stance is one of wanting to give information but may not be most important to topic.
Writer knows the topic and shares information that is important to topic.
The writer may reflect on the meaning of the information. Audience's Needs Seems unaware of reader's concerns or needs. Sense of audience in vague. The reason and importance of writing is clear. Shows exceptional awareness of readers' needs and concerns.