Nothing gets the phone ringing and the orders coming in like lots of big media advertising. Newspapers, TV, and major Internet sites reach thousands, even millions, of potential customers around the clock. Even with the breathtaking development of the Internet, Television remains the king of media. The average person watches TV seven hours each day. And people consistently say they get most of their news and information from television, especially local TV news.
TV advertising is also very expensive.
Mass appeal television lacks the ability to closely target the audience. Even if you can scrape together enough for a few TV commercials, much of your investment can be wasted on thousands of people who aren't interested in what you sell. Cable TV provides a solution, especially for small business. Cable TV ads tend to be dirt cheap, even though their audience is huge. Over half of all American homes subscribe to cable.