Taking your sales force wireless may not be as simple as moving your existing sales-force and CRM programs to the Web. You may want to switch to new applications that let you do more, or build a custom solution tailored to your company's needs. In that case, you can partner with a full-scale wireless service provider like CompuCom Systems . The company will help you determine which products and services to use, then put it all together, and even service it, for you. Some companies would rather manage relationships themselves, but most find it's easier to hold one person responsible.
Sales reps no longer have to dial into the company network to communicate and access data.
Reps can order physician samples from remote locations, eliminating the need to carry large quantities of medications with them. Instant access to customer databases lets reps know when a certain doctor's office is out of samples, which in turn allows the rep to better anticipate customers' needs. Clint Gilliam, director of IT at AstraZeneca, says the customized solution has been a good choice. It focuses exactly on our requirements. Outside the US, click here .