The marketing plans we are announcing today represent the first in a series of Netscape initiatives to expand and promote Netscape Netcenter. We want Internet users to know that Netcenter is not only a resource for business and computing services, but also serves as a leading consumer destination as well. The increased emphasis on entertainment and consumer content is reflected in our choice of leading co-sponsors such as Sony for this new promotion. The Netscape Silver Screen Sweepstakes, created in conjunction with Yoyodyne Entertainment, Inc., will run for ten weeks beginning July 29, 1998. To participate in the The Netscape Silver Screen Sweepstakes, users just need to visit Netscape Netcenter, sign up for Netscape WebMail by USA.NET and the game, and they will be sent a welcome email with the necessary details about how to play.
Users can also register for the sweepstakes by mail.
There will be multiple rounds in the game with frequent Instant Win prize drawings and drawings for the Grand Prize, First Prizes and Second Prizes at the conclusion of the game. This email provides entertainment information such as upcoming movie listings, the latest entertainment news and Hollywood happenings, and a chance to test entertainment trivia knowledge. The First Prize winners will be eligible for major prizes from Sony such as a hometown screening to which the winner can invite 50 friends for a private movie screening in a neighborhood theater, or a trip to a Los Angeles movie premiere package with a tour of the Sony lot and lunch at the studio commissary. First prize winners will also be eligible for such prizes from Warner Bros. Online as a first-class trip for two to Hollywood including a limousine at the airport and VIP tour of the Warner Bros. studio. The trip will be 4 days and 3 nights and will include lunch at the VIP room on the studio lot where the stars meet and eat.