It should be continually referenced how survey results have played a part in the undertaking of new club initiatives. This emphasizes to the membership the value of the survey and is a positive marketing tool that builds confidence. There are many styles of surveys. A variety of companies have developed their own individual methods for gleaning information. Many use different methods to get to the same result.
Some methods are much more time consuming and costly than others.
When dealing with club surveys, more isn't necessarily better. Clubs should evaluate what they are getting for the overall cost. Spending more per member does not always mean you will get better, more effective information that is necessary to make critical long-term decisions. Clubs also have different personalities. What works well one place may not be necessary at another and the effort may be a waste of money.