The goal of this document is to help you set up your Cal Poly online documents using Meta Tags so that users who may be searching for your website using search engines can find them more easily. By tuning the way you code, name, and organize documents, you can enhance the quality of search results and thereby improve user satisfaction. The following guidelines will enhance your presentation with most search engines such as Cal Poly's PolySearch, AltaVista, Google, and HotBot to name a few. Cal Poly uses Meta tags to identify the departmental ownership of a document, to provide a brief description of the document, and provide keywords that represent the page's content and that can be searched on when using a search engine.
Titles are one of the most important things to optimize.
Among other benefits, this simple addition assists users with finding your pages through a World Wide Web search engine. With respect to search engine results, good titles make search results much easier to understand because it is the title that appears as the link name for each found page. Words in a title are also very influential when determining a page s rank among other found pages. Page authors often neglect the titles of these documents, so they tend to be poorly chosen or absent. A META-tag is a hidden piece of information that can be placed in an HTML document.