This text offers outstanding coverage of the international perspective. Insights From an Expert on Technological Change A leading researcher of industrial innovation and technological change, Edwin Mansfield s expertise in these fields distinguishes Managerial Economics from its competitors. Chapter 8, Technological Change and Industrial Innovation, explores such topics as research and development, the learning curve, and diffusion models. A comprehensive ancillary package accompanies the text and was developed with today s students and instructors in mind. An online instructor s manual and preformatted PowerPoint presentations make the creation of lectures a snap.
Spreadsheet exercises offer a new way for students to apply the principles discussed in the book.
The Study Guide and Casebook, written by Professor Mansfield, not only provides students with valuable review and study tools, but also contains eight detailed case studies not found in the text.