Customer-Oriented Web Site Design Sponsored by IBM Small Business Customers need to know where they are going and good customer service can help overcome poor Web site design.
Shoppers expect an online store to be as well designed as an offline one.
A survey by NetSmart Research showed that 83 percent of potential customers leave Web sites after becoming frustrated with the Web site's navigation. These shoppers leave Web sites if they take more than two or three clicks to get to the information they want. A slow or confusing Web site. Nothing is more frustrating for shoppers than needing special plug-ins or software to view the Web site. Images taking more than a few seconds to download cause shoppers to hit the stop button and move on to another Web site.