Gardening Target focuses on being distinct from other superstores, this is seen not only in their ads, but also in their emphasis on brand identity. Target carries mostly name brand products, rarely will there be generic products on shelves in Target. Waverly home d cor, stationary Eddie Bauer camping equipment Target appeals to educated families, unlike many other superstores. Products in Target stores are trendy, clean, and reasonably priced. Meaning, even those with money are drawn to Target because of it s uniqueness.
Target is fresh, fast, fun, and convenient.
This is shown in the layout of the store, its ads as well as the Target Web site.