In fact, they are even more critical for the small business to assure they know where they generate their revenues. I recommend that you skip value chain analysis and vision for now. The value chain is not relevant to the small business. Vision can be addressed when you get through the process. Step 2 requires a selection of the key segments.
Segmentation is even more vital to the small business than the giant company.
They are highly selective and focused. In fact, it is this selectivity , that is their real competitive advantage. Step 3 highlights total revenues and share . Many small business owners tell me that they don't have this type of data and it would be too expensive to obtain it. I agree, this type of information is not readily available, but it can be estimated.