You're surfing the Internet, and a random site grabs your attention. But when you get there, it's nothing but glaring spelling errors, vague descriptions of the site's offerings and hideous graphics-not to mention that it's completely unclear what the company is selling or why the site even exists. Unless you've been practicing your Tai Chi patience exercises, probably not. The importance of good Web site copy and design can't be overstated. Surfers will only stick around for a few seconds if they can't find the information they need or if they don't see the benefit of your product or service.
Some people read a few paragraphs and quickly decide to buy.
To make sure your Web site is delivering what your target audience wants, first think about that audience's typical frustrations. Next, make a list of your product or service's benefits. Now think about how your offering is the solution to those frustrations and put that information on your Web site. These are just a few of the questions to consider. If you feel like you're in over your head, you probably are.