Without sales and the resulting income, it is impossible to pay the bills. Sales are a part of overall marketing efforts. Market research finds out who the customers are and asks what the customers want. All of these issues are a part of getting people to buy. Sales do not just happen.
Sales happen because of an active marketing program.
Marketing is essential for the survival of the business. A business plan is the firm s resume and its goals and objectives. Develop a business plan as much for yourself as for the partners, investors, and bankers involved with the business. The plan defines where the business plans to operate and your business experience. Parts of the plan include a market study, promotional strategies, current and projected balance sheets, current income statement, and a cash flow analysis.