It's also important to give plenty of warning if you need coverage of an upcoming event. A month's notice is ideal. If you're stumping for a TV gig, enclose a photo or, if possible, a video clip of a previous television appearance. Similarly, send an audio tape to radio stations in order to create interest. When soliciting television news coverage, not just a studio guest shot, it is imperative that you think visually.
Television demands dramatic backdrops, color, and movement.
Sell your TV contact on the visual aspects of your story. Here's another tip. If you have a prop that is pertinent to the story, sell that idea, as well. So uncover the artifacts, the evidence, or the spoils of victory. Providing the station with an interesting prop for your story could convince them just how compelling it is.