Usually, they know nothing better. Everyone is into the same fantasy. Until you find success, use the other promotional media sparingly. And when one or two clicks, you could always afford to diversify. Each has its own merits and costs.
Studies also reveal that it offers faster results.
Bordered ads out pull pure text, but with added costs. Watch for discounts on additional ads and insertions, free typesetting and checking copies. Ad copies are usually effective in card packs when they are around 150 words. They work well for generating leads for high priced products or opportunities and can sell moderately priced items. If it produces direct order revenues 2 to 3 times the cost, your campaign can be considered a success.