It doesn't matter if you have a flash on your opening page if you have no content. Site must be at least 5 pages. Give credit where credit is due. If it is cluttered or badly organized I won't last long in your site. The site has a color scheme that makes sense.
Text is clear and easy to read.
Your navigation system should be easy to recognize. It should be easy to get from one page to another. The only way to get out of a page should not be the back button. Plug in should be available from your page. A score of 100 is a perfect site.