Youth culture is now an obsession.
As youth marketing in Britain reaches its forties, it faces a fragmented youth market that has swollen in size to engulf a much wider section of society than ever before. With an exponential growth in youth media, more rapid and effective communications, youth culture is big business. In bringing together cultural critics, academics and industry practitioners, the Centre for the Understanding of Society and Politics at Kingston University has arranged a one-day conference to engage in a thorough investigation of the practice of youth marketing and its affect on youth culture. By analysing changes in the youth market in the last five decades, the conference aims to build on historical knowledge to add depth to current issues surrounding critiques of youth marketing. The new responsibility for brands. - Targeting Black Youth.