The easier it is to shop, the more they will spend, which is exactly the psychology supermarkets use, and exactly how shoppers are similar whether in a supermarket or scanning through your web site. The shopping cart software must be compatible with the Gateway. Some Merchants either purchase or lease equipment they don't need, shopping cart software that is incompatible with their transaction gateway, or web sites that are not compatible with other parts of their system. A Card Processor and Merchant Bank will certainly look unfavorably upon any Merchant who does not provide a reasonably secure online environment on their web site when performing credit card transactions. Online storefront operators could avoid being accused of negligence for not providing adequate security, avoiding liability, if they would only secure their web site.
Some Merchants attempt to create their own web site and end up hurting their online business.
A web site that is hard to navigate and is not well presented will not instill much confidence in the buyer. The bottom line is that Merchants who have attempted online e-commerce and failed are those who probably have not found the right person to help. The easiest way to find a compatible solution is to choose a provider who offers all you need under one roof. I am able to offer a great hosting solution, secure, real-time credit card processing, compatible shopping cart software, and all the skills to do what the Merchant cannot easily do or does not want to do.