Creativity, Agility and Decisiveness Merck has met the challenges of today's complex and evolving marketplace with creativity, agility and decisiveness. Our approach is as ambitious as any competitor's, within the boundaries of Merck's tradition of fairness and balance in every product representation. As soon as the product was approved, our representatives began implementing a plan devised by a team of experienced pharmaceutical marketers. Shaping the External Environment Just as Merck spends years developing new medicines, we also invest years in building relationships with governments based on credibility and mutual respect. For decades, Merck employees in Europe have worked with policymakers in Brussels and other capitals to influence the evolving European Community in ways that will benefit patients and providers.
Similar initiatives are under way in the Asia Pacific region.
The marketing of all our medicines is aided by our sophisticated use of technology to communicate quickly and efficiently to hundreds of members of the global health care community. For example, through our support of a European satellite television linkup, called EuroTransMed, we can talk about the diseases our medicines treat during weekly telecasts to physicians at about 200 hospitals in Europe and the Middle and Far East. Merck marketing people worldwide work in partnership with researchers and leaders in the therapeutic fields in which we operate to ensure broad access to our products. All rights reserved.