The History label is faded to reinforce the visitor's position within the site's hierarchy. Although this is a fashion site, its structure is nearly identical to that sketched out in our imaginary Narcotics Anonymous prototype. The Previous and Next buttons provide linear navigation. Menu icons let the visitor jump from section to section. Engaging visual and text content match the desires of the intended audience.
Sophisticated interfaces work on multiple levels.
Both the photograph and the text description of a blue parka can serve as links to more detailed photographs and information or to an order form. The product photo caption may include a link to More Items Like This One, initiating a new and more focused search. Navigation does not live by menu bars alone.