If you like your designer, ask him or her about an ongoing site maintenance agreement. If your site is small and you are very comfortable with your knowledge of HTML, LearntheNet says you could maintain it yourself in as little as two or three hours a month. If you're working with a Web site developer, that individual may offer a maintenance agreement as part of the contract. Think about how you'll get the word out. You can register the site yourself with major Internet directories, or a professional Internet marketer can help spread the word and offer ideas on how to bring more people to your site.
Some developers offer marketing and promotional help as part of their package.
Finally, you'll want to keep improving your site, so solicit feedback. But be prepared to hear the good, the bad and the ugly. Salon magazine spent a lot of time and money redesigning its Web site, updating information throughout the day, producing a special weekend edition, and dividing its content into a network of ten related but free-standing sites. Salon wanted to showcase its growing volume of articles, editorial departments and reader services in a new and useful way. Readers responded in droves, barraging Salon with complaints about the redesign.