In addition to a short prep time, merging different perspectives on the concept of the spot also proved difficult. The agency's client was Italian, the creative director a Canadian based in Istanbul, the director from England and a Kiwi DP bringing yet another viewpoint to the proceedings. However, Lunn was content with Pan Films, as its professional demeanor and experience greatly assisted the adrenaline-assisted shoot. I could not believe the shambles it was in, and my DP went crazy so that shoot completely screwed up. This time, the lighting, camera equipment and cranes were not a problem.
Turkey continues to make more homegrown spots of late.
As more and more commercial production crews arrive on location, Turkish crew are becoming far more educated on the essentials required during a production, especially in regard to lighting crews, camera men and directors who sweep in from abroad and put new demands on production infrastructure. Ogurlu agrees that production in Turkey has definitely improved over the last few years, adding that top-notch ideas are blossoming in unexpected regions worldwide. Ten years ago all the best advertising was coming out of Europe and the US, but slowly there are high-caliber ideas coming out of Singapore, South Africa, Turkey, Poland and other countries not usually associated with producing excellent advertising. We have a young, dynamic market generating new ideas in creativity and also in the production of products. 1986-2001 Brunico Communications Inc. All rights reserved.