On-line, you're marketing to a moving target as opposed to television where the programming content and time of day guarantees an audience. In a very crowded on-line environment, that means delivering a very strong message. Keenan says the days of static banner ads on web sites are quickly disappearing. Strong color, loads of animation, hot links and even the use of games enable a banner to explode. You need to grab the consumer within seven seconds.
Some kids grow up with dreams of being a sports star or pop music idol.
Different dreams, different results. There aren't that many youthful dreamers who wind up at the top of professional sports, but Ferretti did wind up owning his own business. As it turns out, Foxfire is still a work in progress as Ferretti scouts for opportunities and exploits his assets and business acumen to capitalize on them. One such foray involves the internet, which on the face of it would seen to be antipathetic to the printing business. But the web uses no paper or ink, the fundamental resources of the printing trade.