If you like Dan's articles, you have to click back and forth trying to find the next one to read. Perhaps it's part of a plot to increase the number of banner ad impressions. All that clicking around results in about 250,000 to 300,000 page views a month. My general banner ad revenue's been sliding downward along with everyone else's, but I don't care. That's just pocket money.
Web publishing is SO much nicer.
Now, he writes freelance for a few Australian IT publications, and runs Dan's Data the rest of the time. PC enthusiasts buy lots of stuff, and are apt to do so from a link at the end of a product review. How much time he spends running the site varies, depending on how much freelance work he has. That includes answering e-mails and carting product around and doing photos, as well as the actual writing. The graph fluctuates pretty wildly, but the trend is upwards.