It must make the cash register sing. We have to communicate with that mobile base who could, or would or should buy from us. We must reach her when she is available to be reached. We have to activate her when she wants to be activated. And we must sell her on our services and products when she walks into our stores.
Television has to be our focus for the new century.
And we must learn that we don't just throw everything we have against the barn to stick. That was the old way. That was the theory that if we yelled at them enough times, they would respond. That no longer works. That is boring.