Certainly there is little argument that DaimlerChrysler gets good value with their sponsorship of the Monterey Historic Automobile Races. Steve Earle's August extravaganza is a world-class, quality production that draws significant crowds. Last year's televised live broadcasts by Speedvision added enough eyeballs to make any sponsor happy. The most important element is to put on a good show and that begins with quality of content. In vintage racing quality means real vintage and historic cars, not a hodgepodge collection of mutations and newer models.
Variety is another key element.
In other words, there's something for everyone. Quantity is also key. Each of the dozen or more race groups contains 25-30 carefully chosen examples of a particular era or class. Once these elements are in place, the next order of business is the show's orchestration. Although there's probably other scheduling options that would work, Earle has chosen a plan with the spectator in mind.