If customers don't understand something, they can ask questions at once. If they have objections, they can make them, and you have an opportunity to respond. Such immediate results, can allow cash flow to cover marketing costs, as well as permitting much tighter inventory control. Where field sales calls are required the prequalification process makes it much more likely that expansion can be accomplished with the existing sales force. Thirdly, since Telemarketing can be either inbound or outbound, the customers familiar with a company's Telemarketing operation can get much quicker response to ongoing problems or questions.
Telemarketing allows the marketer to get around the restrictions of seasonal selling periods.
Because of mailing times and delays, Telemarketing allows the marketer actually to extend the buying period by speeding up receipt of the order. A Telemarketing staff, despite all the training and experience required, is much less costly to maintain than high-priced field sales personnel. In addition, Telemarketing needs fewer people, and there no bodies to transport, shelter, feed, and entertain. Once a functioning Telemarketing operation is in place, it can be easily adapted to a wide range of functions. The same equipment can be used among other things, to sell, to do surveys, to announce changes or special offers, to make appointments, to qualify leads, to cross-sell, and to check credit.