But an inability to ensure low cost access in both urban and rural areas has been a serious barrier. It aims to deliver new services such as entertainment, healthcare and education to users either currently unable to receive fibre-optic capability in the home, or for whom such provision is uneconomical. Production of affordable equipment should be accelerated and competitive supply of equipment made easier. The project aims to position European industry for leadership in this important new market arena, where export potential is high. A group of five companies is demonstrating on-demand video services from a selection of programmes.
Visitors can watch a four-minute interactive broadcast video.
They will be able to see how broadband services can be communicated via a wireless link. Furthermore, the signal strength is sufficiently robust not only to penetrate areas without line of sight but also to overcome obstacles. Broadcast systems are being used at a new 5.8GHz frequency band. It concentrates on the cost effectiveness for cable and telecommunication companies of the last mile of installation, a problem foreseen from the early days of the technology.