The final three are aimed at customers. Business adapts to software and not software to business. I believe that business processes in their current guise have now run their course. The re-engineering of business processes that went on during the 1990s failed to deliver any significant shareholder value gains. That is why we came up with the 12 principles, as a technique for dealing with complex e-business problems.
Security is based on fear and emotion.
Fear of what could happen, and an emotional response to the possibility, even though no breach of security has actually occurred. And that can cloud clarity. Around 12,000 people from 100 countries have joined the Ecademy in order to learn more about the 12 principles, and 52 percent of those members now use them to guide their e-business plans. Your fourth book, Ecosystem, is due to be published in July. We reiterate the 12 principles with a far greater level of research and insight, and emphasise the significance of creating a cause if you are to succeed in your business ecosystem in the future.