Our business model is transaction based. It s much like the credit card processing business. Music Exchange was originally introduced in May of 1999 at the RealNetworks Conference in San Francisco. In addition to exhibiting at the MP3 Summit, J. River will show its software system at Interactive Music Expo in New York City on August 9-10. An ordinary music CD contains audio, cover art, liner notes, track list and lyrics.
Users can preview individual tracks and purchase the virtual CD from within their player.
A Music Exchange preview CD might contain up to 10 virtual CD's, and deliver them as part of a promotion. When a user plays preview tracks, they are also given the option to purchase the Virtual CD by using a simple, secure, on-line mechanism. When they do so, a digital certificate unlocks the album. To provide maximum choice in players, J. River designed the Music Exchange consumer component as a plug-in. An ordinary music CD contains audio, cover art, liner notes, track list and lyrics.