The company also does some mass-merchandising to retailers with a very limited number of products. Statistics show that there is a growing demand for candies in the United States. These numbers show that there is definitely room for The Foreign Candy Company to grow its business. In order to reach more customers, the company needs to expand its marketing efforts. It has already had some success with this when it hired Paulsen Marketing to develop a product name and package for a new sour candy that it wanted to introduce.
Successful businesses learn from their successes and failures.
Therefore, the company should use this marketing approach again in order to stimulate interest in new or existing products. It already has one website that is aimed at kids. Kids are getting on the Internet at very young ages these days, so online advertising would also be an effective tool. The company might even want to pursue a business relationship with the cartoon producers to integrate an existing character with a candy product. Of course, it should not forget the adults with sweet teeth that will be seeing the advertising as well.