The company's SEC filings create some confusion on this point. Also, its Everything4Less site offers members a low-price guarantee on the 800,000 items it sells.
Various restrictions apply.
New management, new financing, new strategy, new name. But changes were afoot. Completed in late October, the transaction gave Lehman's group control of the company while paying down much of its long-term debt. The new management team views the infomercials mainly as a means of building the E4L brand. The new strategy basically inserts advertisements for the Everything4Less website into these infomercials.