Once you have collected your information, you can begin on your actual site design. The first aspect is layout. Layout refers to how you place graphics, text, images, etc on the page. You can be quite creative with layout, or you can go with a traditional type of design. With layout, you want to make sure your site is attractive and uncluttered.
White space is breaks in the text and between graphics that makes the site easier to read.
Another way to make your site uncluttered is to use tables for organization. Tables can allow you to position some elements and keep everything in your site from having to be centered. Effective use of bars, bullets, and icons also helps. An important thing to think about when doing your layout is your navigation system. How complicated a navigation system you have depends on how big your site is.