The study of the tools, techniques, and applications of radio broadcasting, including he principles of programming, formatics, and production. Students will be required to display basic radio techniques through on-air and production work. The course will examine how the process of communication shapes individual behavior, how individuals interact in interdependent communication situations, and how individuals improve their interpersonal communication skills. This course examines the form and function of communication in complex organizations. An introductory course in which students will be familiarized with broadcasting history and theory, laws and regulations, contemporary issues and problems, equipment and facilities, basic production and direction, writing and performing, and programming and station management.
Theory is applied in group problem-solving of current campus and community issues.
The principles of reasoning and the analysis of evidence are applied to the process of argumentation as the basis for rational decision-making. This course is designed to introduce the student to basic concepts of mass communication theory and research, to the history and development of various media, and to the links among mass communication, society, and culture. The goal of this receiver-oriented course is to enhance the students' ability to become more critical and responsible consumers of persuasive messages. The focus is on receiving, understanding, analyzing, and evaluating persuasion. Persuasive theories, strategies, and arguments that influence receivers are examined.