It's one thing for audiences to walk out on a full-length movie or demand back their money. But when they start booing and jeering a 60-second preview, something's rotten in Tinseltown. At least, most of them do. Granted, there are a few people in Hollywood who understand the concept of whetting an audience's appetite for an upcoming movie.
Trailers are too long, too loud and give away enormous sections of the story.
They're often confusing, occasionally boring and frequently flat-out bad. Impossible 2 to begin. And it's not unusual for them to completely misrepresent the movie they're advertising. They're also not what they used to be. Leonard Neubauer, a veteran trailer artist who worked on previews for such classics as Rear Window and Butch Cassidy and the Sundance Kid , says he's not impressed by many trailers these days.