Sales just keep climbing and climbing and climbing.
The Durango is not an attempt by Chrysler to get on the SUV bandwagon. After all, it can be argued that it was the Chrysler folks who started this mad rush for sport utility vehicles, particularly the mid-sized variety, which have become the SUV of choice. Chrysler got the ball rolling almost two decades ago when it inherited the Jeep nameplate from now defunct American Motors and introduced the Jeep Cherokee. Than, as SUV sales sparked to life, Chrysler developed the popular upscale mid-sized Jeep Grand Cherokee. Both the Cherokee and its upscale brother continue to sell very well today.