The company that has a direction is preferred by high quality employees. Employees know a directionless company eventually runs out of gas and never offers real opportunity. Once the vision is seen the business can 'learn' itself there. Learning becomes an obsession and a willingness to let the ego go and adapt rather than restrict or reinvent. Finding a good idea becomes a top priority.
Successful businesses make learning fun.
They use humor often. They find a point of interest and go for it. Good employees welcome challenge. Don't let the naysayers talk you out of it. They have the most to lose.