And what it isn't. Hawai'i physician John Corboy has the above motto on his wall. You've probably noticed that he's not the only one in the health industry who feels this way. The past months have seen a dramatic increase in advertising by various health care providers and health plans on television, radio, newspapers and even on the Internet. Some TV ads say it better than others with clever visual twists, attractive actors and poignant moments.
Some ads take on a decidedly local flavor while others look like they are straight from Hollywood.
I like to think of these commercials as birds chattering at first light. The more birds, the more chattering, the more each bird has to shout out even stronger. And, of course, the more birds, the more each individual message is drowned out or made to look like all the rest. The simple fact is that as the health industry grows in Hawai'i, residents are increasingly confronted with the clamoring of many who want their health care dollar. But decisions regarding who your doctor will be, the quality of the care you and your loved ones receive, and the affordability of your health plan are too important to leave to just advertising glitter.