They can talk directly to the customers while they are there. They do not have to wait for customers to reply via email or HTML-forms based feedback. See the Showcase Web site. Replacement for Chat Rooms Cobrow makes any page a chat room. It renders dedicated chat pages, chat rooms, and chat tools superfluous.
Users are able to talk to each other on any page.
Users are made visible to each other on any page. The visible area can span multiple web sites. CSCW Cobrow is an enhancement for asynchronous computer supported collaborative work based on Web interfaces. Cobrow augments Web based CSCW services with direct visibility and synchronous communication. Users of asynchronous CSCW see other users online.