This is very important in helping you select a bicycle that will fit you, feel good to you, and meet your expectations. Many people believe a good bicycle has a soul. We have no official position on this, but bikes definitely have personalities. The only way to see if you and a bike can become good friends is to spend a little time developing a relationship. Department stores normally do not allow test rides, and this is a real disadvantage for you.
Some bikes have attitudes, often due to bad parenting.
Top quality assembly. Many people don t realize that bicycles are not completely assembled at the factory. Bikes come from the factory in a partially-assembled state, and the final steps and safety checks are done by the retailer. Professional bicycle retailers offer fully-assembled and tuned bicycles which are built and inspected by expert mechanics. Buying unassembled bikes in a box can be a risky and frustrating undertaking.