61-412 Law of Mass Communication 3 cr. Development of freedom of expression in the United States, with an emphasis on the Wisconsin experience. Privilege and restraints affecting mass media as a result of libel, invasion of privacy, copyright, constitutional guarantees, state and federal statutes, and controls on advertising and broadcasting. Writing and marketing articles for publication in newspapers and magazines with emphasis on developing an effective style of writing. This is a case-study approach to solving advertising problems.
Students work as an agency team to develop an advertising plan for a national product or service.
Assignments include creative advertisements, formal presentations and participation in the National Student Advertising Competition or other professional competitions. Learning experiences in the planning, production and evaluation of public relations materials and the administration and management of public relations functions. Uses an agency format to perform public relations project tasks for campus and community organizations. 61-427 Professional Journalism Internship 3 cr. Professional experience in reporting, editing, photography, advertising, public relations or other areas of journalism acquired at newspapers, or other media organizations, industries, advertising or public relations agencies, or other organizations.