Salvation is a sip away.
At least that s the message splashed on the labels of beverages now in stores everywhere. Improves performance, especially during times of increased stress or strain reads one label. Revitalizes attitude promises another. These claims have a familiar ring, echoing some of the wording found on the labels of bottles a century ago, the golden age for tonics and patent medicines. For lack of vigor - loss of energy, lowered vitality, reads the label on The Parker Remedy for Men, a tonic sold in the late 1800s.