By Kim Brooks, Guest Expert Kim Brooks is founder of Bardo-Brooks Internet Marketing, a consulting firm that designs and implements online marketing campaigns. Branding is about communicating a message about your company's values then filling those expectations, thereby building a reputation. After your customers learn enough about your company, they might tell others what they think. The customer does all the work of targeting and reaching new customers for you.
Viral marketing can be extremely powerful, as people tend to trust the opinions of people they know.
It can also be scary, as you have no control over what people say about you and to whom they say it. Plant the idea. When your customers compliment your service or product, encourage them to tell their friends. I'm glad we could help out. Provide the means to talk.