In the past, TV's chief operating skill was political. In the future, it will have to be mastery of the craft itself. Print created illiteracy. TV is democratic. Everybody gets it.
TV creates immediate consensus, subject to immediate change.
There never was a mass audience, except by compulsion. Television is not a problem to be managed, but an instrument to be played. Moses Znaimer on the Net MZTV Museum of Television Interview with Evan Soloman Don't just change the channel. Change the rules. The intention of the Foundation is to increase public recognition of, and demand for Canadian artists and their works and to induce greater attendance at Canadian artistic and cultural events.