The most neglected sense, the sense of smell, is also the most intriguing.
Smells can trigger very remote, sometimes forgotten, memories buried in the unconscious.
Each person's sense of smell and taste in perfume is unique. Besides traditional ingredients such as Grasse jasmin, May rose, and ylang-ylang, the perfumer used, for the first time in the history of perfumes, a synthetic molecule called aldehyde. It's that molecule which gives No. 5 its unique personality. By relying on chemistry instead of nature, Ernest Beaux started a revolution. It's a question of price and ecology, but, above all, synthetic molecules give perfumers endless creative possibilities,'' says Pierre Bourdon, perfumer and owner of Fragrance Resources, a perfume company.