People who don't like being jerked around by Apple's management - also lose no love over going with something else. Macintosh users are seriously vocal fans. Many people simply write it off as fanaticism or suckerism , but the truth is simple. People feel that Macintosh has helped them with their chores. They feel that very strongly.
Some people think that's all there is to computers.
They don't realize how important computers are to the evolution of the Human race. Or how far a mind with little to do can dwell in places that are best left unsaid - like new age flakey crap as evolution and how computers will factor into it. Someone's been watching a little too much Star Trek methinks. I've oft been accused of dredging up the same arguments in a rerun exercise, but I've never been one to willingly want to do the same thing over and over again. However, as the MacJihad's arguments are repetitious, and Apple's mistakes a tableau of deja-vu, it's evolved into an occupational hazzard around here.