It also has to said, Croquet's image helped here. Our image is both a strength and a weakness. Many people have played croquet, usually a garden set, or remember it from Alice's Adventures in Wonderland, and so there is a seed of interest in the journalists mind already. If you get TV to your club, make sure that someone is there to meet them and show them round. Make sure that there is someone pertinent to the story to interview.
TV crews are expensive and want to get a story quickly.
If they have to hang around because you are not organised they won't forget and it is harder to get them to come back. Newpaper Features Getting local newspapers to feature croquet is worthwhile trying to obtain, but remember, they won't carry a major in depth article more than once a year, so it is worthwhile looking at your events and deciding which one you want the most coverage for. In our case it is our coaching course. Maximum publicity in the papers in April and May will entice people to come on the course and subsequently join the club. Look at the features your paper carries.