After emerging as the No. 1 Internet toy merchant in a crowded race last year, Santa Monica-based eToys is fighting for its life in a narrower field this year. Three online toy sellers have called it quits already. EToys founder Toby Lenk is entering his fourth season of Internet selling and has a few merchandising tricks up his virtual sleeve. Hello to everyone and welcome to Toby Lenk of eToys. Let's go to the questions.
Some analysts think pure-play Internet retailers won t last.
So, overall, the competitive environment has gotten much better for us, and our brand is actually very strong and well-known. You can read more about the eToys facility in Virginia in our paper today. The Blairs facility is strategically located between Greensboro NC and Roanoke VA, where shippers have big hubs. Also, it allows us for the first time to be able to ship east coast customers from an east coast location, which significantly reduces our time in transit. Could you tell us what kind of PlayStation allocation eToys is getting, and how that might compare with physical toy store chains like Toys R Us.