And 55 percent of players play more than 10 hours a week. The thing that binds these groups is their shared experience with television and the expectations they may have based on that experience. And as Deyo describes, that can mean a lot of money spent on production to match the audience's expectations. Our research has indicated that we attract folks from both sides, if you will. Clearly the folks that are perhaps not utilizing their computer as a utility, but more for entertainment use, and I think that's because they are used to television-like production values.
TV uses high production values.
People spend a gazillion dollars every week on a half-hour sitcom, and when they get to the Internet, I think for some people, it's a little bit of a jarring experience. There often is no audio support on many sites. But again, they do that because they cache things locally, to sneak around the bandwidth problem. We're getting a lot of press for a lot of reasons. The agency events she refers to are beZerk's presentations of its capabilities at commercial agencies across the nation.