Real strategists are wired differently than others. They must be born that way or taught to think that way at a very young age. Though they may not emerge until later in life, they are not made in later life. Great strategic thinking is a creative talent, it is not a learned skill. Like the art master who combines color, texture, media, image, lighting, concept, emotion, and whatever else into a unique, profound, and lasting statement, the creation of a great strategist is an integrated composition of many elements that fit with the underlying forces of the business environment.
Strategy is a business design concept.
Operational effectiveness programs are technique improvements. Southwest Airlines is a frequently cited company when real strategy needs a classic example. The others chase shallow concepts that are easily and immediately copied, forcing each into a downward profit spiral. What it does is clearly evident to everyone. I suggest that someone at Southwest has the talent of innate strategic insight.