To raise national awareness of the vital importance of science literacy. Science is accessible. Science can be performed with little or no special equipment. People can experience science together every day, in ordinary places.
Science can be creative, rewarding, and fun for everyone.
Improving science literacy is everybody's responsibility. To encourage individual and collaborative exploration in specific areas of science. To call attention to community and mentoring programs that develop science-based skills. To communicate examples of both the power and limitations of science. To generate a national dialogue on the interrelationships between science, technology, and society.