Don't be threatening, however. Finally, the message . You must be passionate and you must be truthful. You must not have more than three points to make. If you get an unexpected question, don't answer right away.
Silent pauses are better.
Don't ever tell a reporter not to talk about something. Guaranteed, it will force them to ask about just that. And, if you really do not have an answer or it is a subject about which you are not permitted to speak, say so. I don't have that information right now, but I will have someone get back to you. That event is still under investigation, and we will release information when we are sure of our facts, or at a later time.