The Journal also publishes articles that address various professional issues of importance to marketing faculty members. Development of the curriculum, career development, and the state of the profession are examples of such areas of interest. To expedite initial consideration of your manuscript, please prepare and submit it according to the following guidelines. Prior Publication Manuscripts are considered for publication only if they have not been published or accepted for publication elsewhere and are not concurrently being reviewed for publication elsewhere. Publication of a one-page abstract of the manuscript in a conference proceedings will not preclude consideration for publication in the Journal.
Shorter articles are also acceptable.
Authors should strive for conciseness, readability, and a high density of contribution per page. Manuscripts are judged on the significance of their potential contribution to the literature and relevance to marketing educators. Additional criteria include clarity of presentation and technical adequacy. Articles should be interesting and readable. Copies of the Guidelines for Reviewers are available from the Editor.