Winter 2000 issue of Communicator Synergy has become quite a buzzword in the past few years. Corporate mergers produce synergy. Conferences have synergy.
Teamwork produces synergy.
It's a popular word in the names of companies that want to be seen as forward-thinking and innovative. Cooperative interaction among groups, especially among the acquired subsidiaries or merged parts of a corporation, that creates an enhanced combined effect. It is wrong, however, to assume that synergy happens as a natural by-product of every merging of companies or collaborative effort by a group of people. True synergy takes work. True synergy takes the right ingredients.