Research that Requires Legwork Statistics provide reliable and scientific information about your potential buyers, but personal contact with people in your buyer profile can give you a better sense of what your buyers want. In addition, individual contact gives you the opportunity to ask specific questions and to understand the reasoning that underlies people's choices. Visit neighborhoods that are either near to where you are building or similar to the kind of neighborhoods in which you are building. While you are there, knock on a few doors. Ask residents questions.
Weekends are generally a good time to find people at home.
Do you know if any of the paint, cabinetry, carpet, etc. Another possibility for gathering input from homeowners and potential buyers is to host an information social. This kind of an event is easy to put on and can give you a valuable opportunity to receive feedback on the homes you are planning. Simply announce the event and its purpose, either through an ad in the local paper, calling some of your contacts, or sending out a direct mailing. Ask for people to make reservations.