According to the verse we are considering, it has to do with the deceitfulness of sin. Sin has the power to deceive. It always promises what it cannot produce. Sin always promises pleasure and satisfaction. In the end it produces untold misery in this life and in the life to come.
Sin always ends up costing more than what one intends to pay.
Think of those who have paid the price of the loss of their moral integrity, or the loss of their life or the life of a loved one because of indulging in some momentary pleasure. Sin will take you further down the wrong road than you intended to go. Many have ended up committing adultery who only planned to enjoy a friendship with someone other than their spouse. Many have stolen that which they only intended to borrow. Sin will deceive a person by convincing him that he can somehow get away with it.