Designed to attract youthful buyers, this car is little, but according to Michael O'Brien, Manager Sedan and Sporty Car for Toyota, it features a roomy interior, great gas mileage, and an affordable price. Our goal was to add value and space to build a car that had a lot more in terms of space to build a car that had a lot more to offer than a traditional entry sub-compacts. The Echo will be one of the highest-mileage vehicles ever offered by Toyota in America. Because the all-new Echo is designed to appeal to a younger buyer, Toyota knew they had to price it just right. Price positioned substantially below the Toyota Corolla, it offers nearly identical passenger room.
Toyota executives say it makes for less eyestrain.
The uniqueness is meant to appeal to Generation X, and according to Mark Del Rosso, Genesis Manager for Toyota, generation X are customers that Toyota dealers are just now getting used to. It's important that dealers do not necessarily stereotype young adult consumers because of piercings and tattoos. Our whole approach is to treat the young adult consumer with respect. Now entering its seventh generation, the Celica has an exciting exterior, a powerful optional engine, and sharp handling. It's lighter, it's faster, and it's a lot more aggressively styled than the current generation Celica and it's a lot more affordable than the current generation Celica.