Lucas Internet Connection, Chapter 5 Internet Connection, Chapter 5 Demographic analysis can be useful for speakers who wish to adapt to their audiences just as it has been useful for politicians and advertisers. The World Wide Web can be extremely helpful in conducting an audience analysis, especially if you have been asked to speak before an organization that has a Web site. From a group's Web page you can learn about their history, purpose, guiding principles, values, names of officers, political concerns, and so forth.
Some organizations even discuss the demographics of their membership.
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