Also, once I begin working for a client in one area, it's not too difficult to expand and offer them a complete marketing communications service. It's something I have been doing for several years, and I think it is one of the least tapped strategies available to freelancers today. In addition to writing various marketing communications, it also pays to expand your areas of industry expertise. I am experienced in a number of industries, so that means I have a smaller learning curve than another commercial writer approaching a new client in a specific industry. That's where the sanity part comes in.
Writing is an exciting occupation.
I think everyone reading this would agree. But if you are writing about power tools all day, every day, you will soon get stale and lose interest. That's why it's important to develop a number of industry interests, so that you can swap accounts when it suits. It's not unusual for me to start the day working on a press release, then brainstorm for an ad and maybe flesh out some ideas for a brochure or newsletter. That's not every day, of course.