In a very real sense, the Internet and its World Wide Web are touching every market, every corporation, every industry. The Web has become a popular way for businesses to communicate externally with customers, investors, and other influencers. Now businesses are using the same technology, in the form of Intranets, to distribute and access information internally, and to manage their organizations more efficiently.
Web sites are easy to set up and maintain.
And delivery of information is immediate and extremely cost-effective compared to other forms of distribution. As a result, organizations can spend less time and money printing and disseminating what they produce and more time creating meaningful and useful content. Moreover, anyone can participate. Of course, any organization's information publishing and communication strategy will continue to indude other distribution media in addition to the Web. People will still need to print documents, publish content on CD-ROM, and manage legacy files.