Initial Caps Initial caps, by their size or design attract the readers eye. They signal the start of a story or a change in focus. In long articles or predominantly text publications they provide a visual break. Contrast in Design John Magnik shows several ways to use contrast, including size and placement. Set text in columns with an extra wide outside margin.
White space provides contrast to the columns of text, especially in newsletters with long articles.
Less is more in newsletter design Take a look at your own newsletter or that of a client. Sketch out some new designs, concentrating on one C at a time. Often you can achieve dramatic improvement with only a few simple changes. Then take your redesign a step further as we continue our design discussions. These illustrations from some past features on grids and type illustrate the 3Cs.