Camille Paglia, the lesbian cultural theorist, says there's a homoerotic side to the Martha phenomenon. She may have a point. Martha is a woman who gets things done, which is what all power icons of the gay movement have in common. The item that most exemplifies what Martha wants to destroy is the white plastic flower pot. Martha is about to become the object of a media blitz, since Canadian journalists, always the last to know what's going on, have suddenly woken up to her.
Some women are good at it - talented chefs, decorators, seamstresses and builders.
Others are slobs. Martha isn't calling out to women but to all esthetically minded people. Instead, we buy one beautifully designed expensive thing like President's Choice Memories of Key Largo sauce or a bread machine or a sock lamp. But it went too far. It became tiresome.