A how-to guide Businesses live and die on customer satisfaction. Whether you sell to consumers or corporations, inevitably you will have problem sales that lead to complaints. Whether or not the problem is your fault, resolution is your responsibly. Bad news travels fast.
Unhappy customers tend to tell others about their experiences far more frequently than happy ones.
This means that recurring problems could harm your reputation, especially when competition is heavy. If someone feels someone at a company treated them rudely, the memory can last years. Show the person that you are concerned about their satisfaction, even if you think the complaint is silly or trivial. Keep your ears open for root issues. You may be getting valuable hints that can help you prevent future problems.