No, not yet, but we're looking at that possibility, for special promotions or purposes. Our online product mix is focused on our classic assortment. For fast response to updating our merchandise mix, when we first started three years ago, we thought we could simply interface with our suppliers via email. Well, to tech or services vendors who say they have a turnkey solution, I say you're either stupid or a liar. You need middleware.
Scalability is the tough part.
You can make anything work when your numbers don't have commas in them. I always say, tell me what happens when you put a couple commas in. Our products are shipped from 70 locations, so the challenge for us is to make it look like it all comes from the same place. The problem is sales force compensation, which I often say is the root of all evil. They're mad at us, but not furious.