You have to work your way into the market. While some artists are very computer literate, and easily work with reprographics shops, other more traditional artists can be more difficult. According to Nelson, traditional artists are not as flexible as the digital artists. They are looking for someone to be able to reproduce a copy very close in color to their original. Color is very critical for them and sometimes it can be very difficult to match some colors.
Substrates are very important.
Vista Color Lab has made a profitable niche for itself in museum graphics. You need to understand your client's needs. You have to be able to answer their questions about archival longevity, and deal with other issues as a matter of fact. Museums want and need a sense of credibility in their service providers. Now go on out there and find your treasure.