For example, if you manufacture a unique line of pet accessories, someone using a search engine to find information on cat supplies should be directed to your site. Visit the home pages of major search engines especially those you want to be picked up by and research their Help or General Search Tips hotlinks to understand what they search for and how they display results. Then carefully determine what your key words and phrases should be and modify your HTML files accordingly so your site will be placed high in search listings. Search engines might look in a variety of places for your keywords in your HTML Title, Metatags, Alternate Text, the first few sentences of your Body, etc. Expect that there will be a delay in having your registration go into effect with the search engines.
Some search engines take days, others take weeks, to update their catalogues.
Some crawl around nightly but don't update what they find until their catalogues are updated. The process of submitting and verifying listings can be very time-consuming and frustrating when they are submitted to dozens or hundreds of search engines. For detailed info, check out this online resource . Sometimes pages disappear and links are incorrect. Resubmit information if you identify a problem.