You get the same product, but in a different form. Wendy's is introducing a line of Stuffed Pita sandwiches. The line has four variations that range in calories from 400 to 490 each, with fat grams from 17 to 20. Burger King focus groups find that consumers plan calories over the course of the day, not meal by meal, says Miller. They can order a Whopper without mayonnaise and save 150 calories.
Some people even order the Whopper without meat.
That 226-unit chain two years ago introduced Bennigan's Health Club. Fat grams in Bennigan's Health Club entrees range from 8 to 15, and calories from 450 to 783. It's only got 7 grams of fat. One area in which people can satisfy their sweet tooth without overindulging is with low-fat yogurts and ice creams. The chain is rolling out BR Smoothies, a mixture of frozen fruit, fruit base, ice and no-fat ice cream.