I eagerly ask. Who they are and what do they stand for. By doing your homework. You want them to know that you have taken the time and made the effort on their behalf. Kimberly pulls out an agenda for an upcoming meeting.
Successful marketing is all about anticipation.
I made this list for a client of mine that's meeting with a potential corporate underwriter for her art exhibit. Take a look. Don't just think about it from your point of view. It's not what you get out of the deal. It's about satisfying your client's needs.