Participants were between 18 and 29 years old. Youth have difficulties identifying its relevance to their own lives. Youth are unsure of how much of an impact their personal actions will have on climate change. Youth are concerned about personal economic factors, employment and job security, paying off student loans, health and shelter.
Youth are concerned with youth unemployment and the lack of meaningful work.
Many jobs do not provide youth with the opportunity for personal and professional development. Since youth are disconnected from the environment, climate change needs to be tied into what matters to them. Values and lifestyles are important to youth. Values need to be talked about in the schools, community groups, church, sports groups and other groups. Campaigns must be easy, convenient and affordable for youth.