Many businesses expand their hours, offer special new services or products, or exploit the key holidays. Sales events built around Memorial Day, July 4th, and Labor Day can be a winner but remember to take care when devising and promoting them. Customers have more options and distractions during Summer, so how and when you reach people may be more complicated. You know your market and where your customer base goes when the weather gets hot. Take a moment to design a plan to capture new business.
Successful managers see every change as a new opportunity.
The more lead time you give yourself and your people, the better things will work out for everybody. One of the oldest traffic builders is still the best. Start with the prizes. Look around for quality items that you can obtain for reduced or no cost by offering a cross-promotion to the merchant providing them. Next, take a look at your consumer base and decide how and where you want to reach them.