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Smokers are loyal to the first brand of cigarette they smoke.
Only a small minority of smokers will ever switch to a different brand of cigarette. 70 percent of adults who smoke have attempted to quit smoking but failed. The only way tobacco companies can stay in business is to attract underage people to experiment with their brand of cigarettes and get those experimental smokers addicted before age 18 so they will continue to smoke the same cigarette brand as adults. Scientific research has found that advertising influences at least one-third of underage smokers to experiment with smoking. The tobacco companies' previously secret documents speak for themselves.