We recommend you make a foray into the corporate marketing department, and find ways to engage their creative juices in the development of a comprehensive campaign. They know all about it, they know how to create messages and images that are memorable and persuasive, and they know the clever creative people who can make significant contributions to the success of the project. Newsletters , either as a stand-alone periodical, or an insert, supplement or regular feature in existing house organs . Audio Tapes , recapitulating newsletter content. These are ideal for commuters, and packaging should mirror the contemporaneous poster design.
Some people actually learn better by hearing the information than reading it.
On-line Demonstrations , using the inexpensive multimedia like Lotus' ScreenCam or Microsoft's Camcorder . They can be downloaded and played back by any user after they've heard the audio tape and read the newsletter. And, they can play them back as a refresher anytime in the future. E-mail changes the medium, but people learned to learn in more traditional forms. If you could afford it, you'd like to have an e-mail effectiveness expert spend a few hours with each employee, with that time spread out over several months.