A portion of all proceeds from the shirts will benefit various children's charities in Los Angeles. The BigPros partnership represents Shaq's largest community marketing alliance, according to his agent Leonard Armato. Throwing in the towel Broadband Sports, the parent company of Athletes Direct is the latest sports-content site casualty. We hosted a series of concerts, celebrity basketball games and golf tournaments in Tampa during SuperBowl Week. The 3 days of events started Thursday at the Florida State Fairgrounds with Ludacris, JaRule and Mystikal.
Top jocks boost their marketability.
Pro athletes aren't just athletes these days. Some are even considered role models. The man who put Canadian Basketball on the map, lights it up for the Mavericks and owner Mark Cuban. All Rights Reserved.