Blanket Classified Advertising Advertisers can place a classified advertisement in up to 593 English-language community newspapers through the Blanket Classified Advertising program. A Blanket Classified gives you access to a total weekly circulation of over five million, reaching consumers across Canada. As associate members of PMB, CCNA sponsors questions about community newspapers that are found in the leave-behind questionnaire and has access to the information collected in the personal interview. From the data collected, CCNA is able to extract national and regional information on a wide variety of topics, some of which include multiple exposures, household income, editorial interest and dual audience readership. PMB '97 reported that 10.5 million adults in English Canada read a community newspaper every week.
Statistics are available on a region by region basis.
The GIS, first developed by the Alberta Weekly Newspapers Association, is now used by all seven of CCNA's regional newspaper associations. It is a database customized for buying advertising in community newspapers in Canada. The statistical information available through the GIS provides complete demographic and consumer spending profiles on each community and helps agencies and media buyers select newspapers to recommend in a specific advertising plan. Agencies and advertisers can use the GIS to expidite the selection of the right community newspapers to reach their targets. A competitive market penetration analysis.