When commercials on TV imitate programming, when advertising imitates signage, we must adapt, quickly categorising by look and feel so that we can decide whether to pay attention or not. S oon, everything and everyone is perceived as a type of something. We are distant from them all, detached, unaffected, observing. If we are human, it is only because these others are not. Irony is a literal anaesthetic.
Sentiment is the greatest enemy in the family of faith.
In encouraging false emotion through the use of pre-approved images, sentiment deadens us to our own emotions. We may believe that we are feeling, but in fact we are amputees. Someone else is telling us what to feel about something which we do not have ourselves. Our pain is phantom, our joy, surrogate. Community E very time there is a performance, the involvement I speak of takes place in community.