Diamond FAQ's 3. WebConductor FAQ's 4. Frequently Asked Questions True Usability TM 1. Businesses spend costly time and resources to drive visitors to their sites only to experience mediocre conversion rates. Faced with the burden to increase conversion ratios and revenues from your online visitors, you want to avoid at all cost visitors who abandon because they thought your site was unusable.
Usability applies to all sites.
Whether you have an e-commerce site, content portal, or simply a site for marketing purposes, your online customer experience and customer service is critical to the success of your business. Imagine searching for a product and not finding it after 5 searches - you'd be frustrated. Most people would be too and they'll let you know by leaving your site. True Usability TM tests changes in site design and measures actual visitor response using a method known as Hill Climbing. True Usability TM comes in report format and provides insight into visitor scrolling, keystroke, mouse movement, and click stream level behavior to assist clients in increasing conversion rates.