Maybe, but here the ultimate benefit might be self-confidence. You'll never have to worry about offending other people. A great way to get to the ultimate benefit might be to pretend your product doesn't exist. Here, according to Joe Vitale, are Bruce Barton's other great secrets. Think of the Marines.
Sincerity is key.
The Bruce Barton Nobody Knows As Joe Vitale's book reveals, Bruce Barton was one of the founders of modern advertising. Barton was an enormously successful businessman, a Congressman, a motivational speaker, and a writer with a number of best-selling books on business, ethics and religion. He was one of the first advertising people to understand the customer's point of view. He said it illustrated one of the most important principles of the advertising business. This was 25 years before David Ogilvy said, 'The consumer is not a moron.