This world rewards those who buck convention, like MCI, which has reorganized every six months to release creativity, or David Bowie, who has sold options on his future earnings as an artist. Blur challenges you to question every assumption you hold about how business is conducted, and encourages you to experiment at the edges of business. Blur outlines nothing less than a revolution in business and consumer culture. A new economy is emerging, say the authors, every bit as world changing as that created by the Industrial Revolution, and they call this new economy Blur . It's characterized by Speed, Intangibles, and Connectivity.
Speed is the shrinkage of time through near-instantaneous communication and computation.
Connectivity is the shrinkage of space with the advent of the Web, e-mail, beepers, and other media of communication. Intangibles are values without mass most importantly knowledge and its mobility, made possible through Speed and Connectivity. Throw away your business economic texts, say Davis and Meyer, the world of Blur makes them obsolete. Companies prosper by not owning vast amounts of productive capacity. Nike, for instance, is a sort of Seinfeld of the business world, making nothing, but prospers by selling image and design.