Achievement is no picnic. It is hard work. It is often tedious. The most spectacular success is not easily or quickly won. To accomplish anything worthwhile frequently requires doing the same thing, over and over again and again, for as long as it takes.
Winners focus on mastering the fundamentals, rather than chasing every new gimmick that comes along.
You've probably seen this happen many times in your own town. Sometimes we become so familiar with the fundamentals, that we forget how important they are. Yet no one is so accomplished, or so highly experienced, that they can afford to ignore the basics. Often the most exciting and significant results come from the most tedious efforts. Remember the basics.