A lot more than a room with a bed is expected. To get these kinds of people requires you provide better quality service which requires more sophisticated marketing The Seven Principles of Marketing 1. Is the only way to ensure your long-term survival. Never just make assumptions. You need to pick out and focus on those you want to attract.
Single bullet hits target rather than shot spreading all over.
This is often hard for many to actually define. Some people equate value with the price of something while others do not. We must provide the experiences which guests find valuable in return for that they pay us money, make reservations and hopefully will return again. If we deal in services, we don't want to end up in decline, but do whatever it takes to continue to grow. Marketing Mix Whole courses are built upon just these principles of the marketing mix but for our purposes, we will just highlight each and you can relate what they might mean to you in the bed and breakfast business.