The activists bring their passion and credibility as disinterested players. Most of our business is done through e-mail, but we meet every few months to generate new ideas. One of the most important products of your campaign might be a brochure that you can distribute locally, cards that would-be shade coffee drinkers can give to their local suppliers every time they buy coffee, and lists of places where consumers can purchase shade coffee retail. Also you can provide newsletter copy for retail natural food stores and co-ops, and local chapters of environmental groups. Ask other environmental groups to endorse your Campaign and publish articles about shade coffee in their newsletters.
Shade coffee can be an appealing media issue.
Try contacting the reporter with the environment beat at your local paper and talk show hosts on your public radio station or possibly adult-format rock stations. Booths at community festivals or county fairs provide great exposure. Good Luck with your local shade coffee campaign. Townsend's Warbler, Dendroica townsendi summers in coniferous forests, in old stands of Douglas fir, where it forages in the upper canopy.