Pfizer said that it has always been interested in exploring new and innovative ways to reach and inform consumers about Pfizer products. Pfizer added that Wink's on-screen interactive technology and response network appear to provide a broad range of opportunities to investigate this new form of enhanced television advertising. Wink is very pleased to add DaimlerChrysler and Pfizer to our growing list of major advertisers. The Wink Enhanced Broadcasting System allows advertisers and networks to create interactive enhancements while accompanying traditional television programs and advertisements. By clicking the Wink remote control during an enhanced advertisement, the viewer receives product samples, coupons, and can make purchases instantly.
Viewers can also take part in surveys and contests.
Wink differs from Internet access on television, in that it enhances existing TV programs, sporting events and commercials. Wink's technology enables advertisers to enhance TV commercials with interactive overlays that appear as supplemental text and graphics on the TV screen that relate to the existing advertisement. When Wink is available to a television viewer, a small symbol appears on the viewer s TV screen, indicating that the commercial is Wink enhanced. The viewer can choose to interact with the advertisement by using his or her existing remote control. Wink also has agreements with other major advertisers including Charles Schwab, Goodyear, Ford Motors, Clorox, Wells Fargo, Levi Strauss, Universal Pictures,General Electric and Paramount Pictures.