Boys and girls have played it for years. I can remember leading the other kids in the neighborhood through the swimming pool with their clothes on, through the mud, and off the highest steps on the porch, and any other ridiculous place I could think of. The entire advertising industry is built on this tendency of human beings to follow the leader, to do what they see someone else, some leader, doing.
Sheep are notorious for following the leader.
At a slaughterhouse in New York City, a goat was trained to jump into the chute as soon as the gate opened. The sheep followed. Just before the slaughtering section, there was a little side door. When the goat reached that point he jumped out, the side door slammed shut behind him, and the sheep kept going. The goat went back for another group.