That means, if the story is violent or bloody, give it top billing.
Violence sells papers.
But today's newsmen seem more interested in political correctness than in newsstand sales. When the perpetrators of violence are black, they look the other way. I learned this lesson as a reporter at the New York Post. Four to six murders per day used to come in over the police wire. Most involved blacks or Hispanics killing each other over drugs or domestic squabbles.