One of the best ways to get to know your customers or clients is to ask them questions through a survey.
Web surveys have several big advantages.
Web survey results are typically tabulated automatically as soon as the respondents complete a survey. Not only does this avoid the high cost of manually keying in responses associated with most other types of surveys, it also lets you check your survey's progress, including interim results, at any time. All this means that even small and medium-size businesses can now use surveys to gather incredibly useful information, be it from their customers or potential customers or employees. WebSurveyor Corp.'s WebSurveyor 2.0, and Market Tools' Zoomerang. All of these programs help you build a Web survey questionnaire, publish it to the Web, collect the data, and then analyze and report the results.