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Nascent ASPs are being counseled to spend on establishing brand recognition and building strategic business partnerships. The most practical advice that can be given to ASPs is to mobilize a proactive sales force that not only educates customers about the ASP concept, but also shows potential clients how the ASP will improve their company's bottom line. With 67 pages and over 90 charts and graphs, the ASP Report provides the most comprehensive, objective overview of the ASP industry. Glossary Sometimes Megabyte wasn't sure if he understood the true meaning of the words he was reading.