Surely, you say, you don't have to be an investigative reporter to work in a hospital or medical center PR office. Of course not. But if you are the target of an investigation by the media, it helps to know some of the key steps that the reporters will follow. That knowledge helps you anticipate questions, prepare answers, and supply your leaders with background information for the questions they will be asked. If there is no paper trail, the defense is relatively easy and straightforward.
Various disclaimers apply.