Michels advises the readers to organize charity events, to help teach others, and to give back to the community. People take interest in your work when it benefits them, not because it benefits you. Without Going Broke by Michael Levine has those elements as well, but the focus is more business-oriented than Make Yourself Famous . Much of the emphasis is on making yourself look as professional as a major corporation, without spending the money. One of the key elements both books emphasize is creativity.
Utility is an especially important concept.
It means that whatever you do should have more than one purpose. It should benefit you, and the public, in more than one way. One example he gives is of a California Radio station that paid to have trashcans distributed on the California beaches. The cans served the public, and the station received great publicity, yet in essence they were just placing advertisements for their station on the beach, because their brightly-painted logo was on every can. Though from the viewpoint of a radio station, this was a small investment, as an individual, yours will probably have to be even smaller, but the need to tie your work to something that interests the public is something that can still be accomplished.