The course content is detailed below. This course is designed to develop the analytical and decision making skills of the student through coverage of the prescribed readings, intensive case analysis and project. Seminar In Marketing - Services International Marketing Services Marketing Services marketing first emerged as an academic field in the 1970's. The service sector of the economy can best be characterised by its diversity. Service organisations range in size from large corporations in such sectors as airlines, banking, insurance, telecommunications and hotel chains to a wide array of locally created small businesses such as restaurants, dry cleaners, hair dressers, opticians and libraries.
Services permeate everyday existence.
Today, more people in the Western World earn a living from producing services than making manufactured goods. Services is the dominant and growing sector in the Irish economy. Presently it accounts for two thirds of our output. The contribution made by services to both GDP and employment is growing rapidly. Within the European Union most new jobs in recent years are being created within the services sector.