Oscar nominations make front-page news here but when the Screen Awards take place, the Times of India group ignores them since they are run by a rival publication. Similarly Indian Express readers wouldn't know about the Filmfare ceremony since they don't even merit a page three mention. Aamir Khan stopped attending the Filmfare Awards years ago because he believes that they are biased. Bollywood awards are primarily about money. Check out the names.
Sponsors pay and stars get paid.
The going range is between Rs 5 -30 lakh per performance depending on your ranking in the food chain. Television companies buy the telecast rights. So let's recognize our awards for what they really are-variety entertainment shows. For excellence in cinema, tune in to the Shrine Auditorium on March 26. She is based in Mumbai.