Fans do not have time to get to know you personally. Therefore, the way you choose to dress and carry yourself conveys an instant message about your personality. Good communication builds interest, which builds fans, which means dollars. Good character is a quality admired by anyone. It gives instant credibility with the public.
Some athletes fight the image-building process.
That's a mistake. Recognize that media and public exposure don't close doors. They keep doors open. In today's competitive sports arena, athletes need to develop a unique identity in order to stand out. Developing your own style and qualities will help create a lasting impression.