Viral marketing is the marketing technique that offers two new insights.
First, it envisions a world where marketers can build a customer base in which the acquisition cost per customer is nearly zero. Ever since this term was introduced, it has become one of the most commonly used buzzwords in marketing. Unfortunately, marketers now use this idea indiscriminately. My main point in this article is that viral marketing works best in some situations only. Before we talk about that, let us look at some famous examples.