Derived from 1990 census data and covering more than 300 data variables, available for all levels of geography. American List Council is now managing the master file for Wizard magazine, a monthly publication featuring news on comic super heroes and their creators. Subscribers are primarily males in their teens and early twenties, whose interests include music, sports, and computers. Files include the Retail Sales, Consumer Spending Potential, and Food Service and Restaurant Business databases.
Users can generate maps showing where activity is concentrated and produce reports.