On the other hand, we do advertise beer and wine and certain other beverage alcohol products. Anyone is entitled to disagree with this position, but our point of view is that these products used in moderation can provide enjoyment and perhaps even health benefits. Anheuser-Busch, a longtime client of ours, takes its social responsibility very seriously. We also work for a number of lotteries around the world. In our judgment, the positives far outweighed the negatives.
Some situations are easier than others.
We felt it was exploitive and refused the assignment. That was easy. We made a tougher and far more costly decision last year. We cancelled a lucrative contract with an international client when I discovered a financial arrangement which, while technically legal, was clearly a kickback scheme to certain members of client management. I must say there was reluctance, even inside our own company, to give up this client.