Peep Season of 1999. In 1999 Just Born released a limited number of stuffed plush Peeps. These were used in a premium promotion for a number of videos produced for children. Thanks to a friend who has connections at the factory, I was able to get one of these. Photos of this appear on the URL listed in the header above, and the Just Born web site.
Several colors are now available.
I've been told that Puffkins the Peep is no longer manufactured, but is still sold and traded by collectors. Just Born is indeed sponsoring a Peeps Fan Club. Premium includes a cap. Both memberships include a package of Peeps, size and color unspecified. Info about the Peeps Fan Club is on their web page.