But what was most remarkable about Shame s programming was the public endorsement of activities listed under R in the criminal code. Then they turn to each other with big cheesecake grins. You can imagine how the members of WAVE viewed this howling misogynism. But the Shame boys put a different spin on it. As they told a TV reporter, We just try to be light-hearted and funny.
Shame develops The lighthearted and funny content was bad enough.
Then young guys started showing up in junior high and high school wearing Life Without Shame t-shirts. And they weren t all gun shops and porn emporiums. Ads started popping up for a famous local pizza parlor, a family restaurant, a comic book store, and a popular car stereo place that was an authorized distributor for the local phone company. I m not making this up, either. WAVE launched a letter-writing campaign to try to get advertisers to drop their support of the show.