Write for international audiences . Provide a summary or conclusion first, then the details. Include all of the details that you want, but be sure to provide links to help readers find the information that they are looking for. Be concise Use about half of the words that you would use for a printed document. Provide one idea per paragraph and keep paragraphs short.
Short paragraphs offer visual breaks and aid scanning.
Include no more than three sentences. Readers may skip long or difficult paragraphs even if those paragraphs contain information that they want. Use simple declarative and imperative sentences. Use the active voice and present tense. Both reduce word count.