Unlike the University of Michigan Study and despite four years of efforts, the staff has been unable to prove an unfairness case. Camel smokers smoke no more days than smokers of other brands. Camel smokers smoke lighter cigarettes than Marlboro smokers. Advertising does not increase the number of cigarettes smoked per day. Camel Advertising does not increase smoking though indirect effects on the perceived benefits of smoking.
Teens begin smoking without choosing a brand.
Taps II Reveals that Camels YAS and underage shares are virtually identical. The campaign is not is proportionately appealing to teens. Teens who associate Joe Camel with cigarettes have uniformly negative views of smoking. Beginning Document No.