And, most important, that the old rules of marketing no longer apply. Some of the new rules are counter-intuitive.
Supply leads demand.
Products are given away. Quality goes up as prices go down. In short, he gives the reader a workable blueprint for survival in the 21st century. The Friction-Free Economy makes sense of a digital world in which products are ambiguous and intangible, and then offers a series of guiding principles designed to help companies compete and thrive. Like Lewis, Kelly believes an entirely new set of economic rules is about to take hold.