PUSH introduces subscription to SMS services. A message from the consumer opens the service. The service supplier requires confirmation of the opening. After the confirmation, payable pieces of information are sent to mobile phones in the same way as letters are sent to a mailbox. The first available services are familiar old friends like weather, economy and sport news.
Similar services can serve any company or business environment.
Many interest groups are presumably interested in the latest news about a company and are ready to pay for it. PUSH services can be used for marketing and to attract consumers to request more information. A paying sponsor, who finds add on value in appearing regulary on the display of consumers' GSM phones, can usually be found. MAF's partners are media companies, ad-agencies, mobile operators and SME's.