Top management s perspective is the organization as a whole. This course examines the management of health care organizations from the strategic management perspective of top management. The concepts, techniques, and skills addressed in the course, however, are applicable at all levels of management and to the variety of roles managers fill.
Strategic management is about both the formulation and execution of strategy.
Strategic management is externally oriented. It seeks to understand the environmental and market forces affecting the organization and to adapt the organization to these forces in ways that further its effectiveness and maintain its viability. Strategic management provides direction. It guides decisions about organization-wide goals, strategies, external relationships, internal structures, resources, and operations so they all support the organization s mission and vision. In short, the mindset of strategic management is that strategy drives action.