The Office of National Drug Control Policy's anti-drug media campaign has already faced some tough criticism.
Some critics are advocates of interdiction and crime-fighting aspects of the problem.
Others see after-school programs, or additional beds for drug treatment, as the key solutions. A few are calling for immediate results to validate the effect of the media buy. What these critics seem to overlook is that all the interdiction and policing in the world won't work unless we change the attitude of young Americans towards drugs, and kill demand. The war on drugs must be a comprehensive all-fronts effort in order to succeed. There is no silver bullet, no simple, single solution to this pestilence.