In November, Wiley Europe launched a direct marketing unit, primarily for professional books, augmenting existing distribution through the book trade. We anticipate continued rapid growth in our European professional publishing program. We are leveraging our Canadian titles by distributing key products internationally. With its appeal to both the business and general trade markets, The Right Mountain has sold well not only in Canada, but also in the United States, Australia, and elsewhere. What Customers Value Most, by Stanley Brown, is another new Canadian title with global distribution.
Technology trends continue to change rapidly, creating demand for timely information.
Our computer book program is focused on emerging technologies in fast-moving areas such as the Internet and client server technology. The Java Sourcebook , by Ed Anuff, was one of our successful new titles in 1996. Java is a new programming language used primarily for the development of Web sites on the Internet. Our editors were able to spot the emerging importance of this programming language and bring a definitive book to market ahead of the competition. The New Internet Navigator , by Paul Gilster, examines the various tools to surf the Net and explains, in nontechnical language, how to use them, updating an earlier top-seller.