All were frustrated by the time it took to peruse and receive items. And they also were disappointed in the paltry selections on some sites. Only one plans to return to Internet stores. Apparel and electronics top their shopping lists. Retailers have been scrambling onto the Web, hoping snazzy online stores will get more teen spending.
Some sites offer magazine-like advice columns and horoscopes geared to teens.
And they are more comfortable than any other group navigating the Internet, with 8 million online regularly. Md. Sophomore, River Hill High School Online shopping suits Tiffany Underwood perfectly. Underwood shows off her PalmPilot, which was among school items she purchased online. I guess I'm a computer person, so this was right up my alley. It's even better than catalog shopping because sometimes those people are rude on the phone.