This includes simple design, simple options, simple words and simple links. Spend most of your time in definition and marketing. Websites should focus on serving, entertaining, or educating the viewer. A successful website contains things that are useful to others . Prepare for continual improvement or a phased approach.
Websites are well suited to ongoing change.
Do not forget to advertise the upgrades. Make sure what you offer is clear on the first screen. Develop and implement an online marketing plan to announce and register your website. Put announcements in the newspaper, send out postcards, put the website name on your post-its, have a handout with what someone can learn from your website ready to distribute. Have one thing in your website that is unique.