About Us Sponsors Recommend the Site Discussion Forum Letters Feedback Senior Driver Alert by Joanne Brickman Thanks to the media, marketing mavens are quite aware of the impact the aging baby boomer is having on the mature market potential.
Women purchase over half of all vehicles sold today.
Experts say that one-third of all drivers will be over 55 as we move into the next century. These folks have acquired a wealth of motoring experience which should help them travel safely on our busy roads. However, the act of driving is oftentimes offset by the effects of aging. Sight, hearing and judgment of speed and distance are not quite as sharp as they once were. Because these senses often deteriorate very gradually, we may not be immediately aware of the full extent of the change.