This IMI focuses on major food processing equipment and agricultural machinery trade show organizers in Russia. The current political and economic crisis in Russia is adversely affecting the domestic economy. However, if Russia is able to overcome the current crisis, political and economic reforms will be accelerated and that will result in increased economic growth and more trade opportunities for American companies in Russia. With growing interest from Russian companies in U.S. food processing and agricultural equipment, it is important that American companies participate in Russian regional trade shows. Trade shows in Russia provide opportunities for American companies to meet potential customers and partners who are interested in direct contacts.
Statistics show that attendance of trade shows is increasing every year.
Additionally, Russian businesses are very interested in signing purchase contracts at the trade shows. For those American companies which do not want or cannot directly participate in trade shows, exhibition organizers offer remote participation by correspondence or a catalogue participation. In this case a special booth will be set up usually in the center of an exhibition hall, and an assigned person will distribute materials and literature received from remote participants. Upon request, a list of companies will be collected and faxed back to the relevant companies, and information on the remote participants will be placed in the official catalogues of the exhibition participants and other exhibition advertising papers. Exhibition catalogue participation provides an excellent opportunity for American companies to make contacts with Russia's regional markets without big expenditures and establish direct contacts with local vendors.