It probably won't cover the opening of a branch office in Toronto. On the other hand, a new highway being opened in Nova Scotia is certain to get attention from the Halifax Daily Chronicle and unlikely to generate any interest west of the Maritimes. Like it or not, conflict, whether it involves people, companies or government makes news. What may seem to be a simple rivalry between two business competitors is often a good news story for the media. And don't be fooled by those who say they don't read negative stories - they do and news editors know it.
Some people are newsworthy simply because of their fame or their position of power.
Thousands of Canadians buy cars every month and no one cares. But if Michael Cowpland buys the latest Ferrari, then the press will write about it. What may be a simple business decision to you may be of tremendous consequence to your neighbour. The more people affected, the bigger the story. Human Interest People are interested in people.