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Technology is uncertain Customers and competitors are uncertain.
As a way to help people better understand this nebulous thing called innovation, we developed the Innovation DNA model that shows the complex interweaving of the elements of innovation. There is nothing that pulls innovation as much as a challenge that captures the imagination of every person in the organization. It happened when John F. Kennedy challenged us to walk on the moon. It happens everyday at Interface Carpet Company, the largest carpet manufacturer in the world, as it finds ways to completely eliminate carpet waste going into our landfills. And, it happens in organizations big and small every time people are excited by the possibilities of creating better products and services and to make a difference in the world.