Our Market Planning and Sales Force Design component offers you comprehensive solutions from market research, developing a sales compensation plan, determining the size of the market, uncovering the most profitable segments, and designing well-organized and balanced sales territories to maximize selling time. Our comprehensive research and analysis allows us to develop sales campaigns for our clients based on the data results and the clients' defined criteria. The results, a successful targeted sales campaign that launches or expands markets for our clients' products and service offerings. It is important to understand the overall market and competitive pressures our clients are facing. Salience can provide in-depth market research and analysis for our clients, including a comparison of your products vs. competitive offerings in multiple channels.
Salience also compares data to industry averages to ensure a comprehensive sales plan.
The result - a clear course toward developing achievable sales goals, creating a realistic timeline for a campaign, and constructing sales activity and production metrics to estimate sales production. Once the market research and sales analysis have been completed, Salience combines the data with a thorough segmentation analysis, providing a foundation for a solid revenue-generating sales campaign. The segmentation analysis offered by Salience can reveal new trends and can sharpen targeted efforts crucial to introducing a new product or service. Salience will generate a comprehensive analysis based on your profile of premier or high margin accounts. To further enhance the plan, Salience will refine these premier prospects by analyzing additional demographic data.