We d probably find it useful if the butcher also sells vegetables and Chinese noodles. Most importantly, we want out of there as quickly as possible. When I go the butcher, both the experience and product I seek is vastly different from that needed or desired by my mother. Butchers who understand what business they are in have moved with the tide of change. They have adjusted the customer's experience accordingly.
Valuable experiences mean more to our customers than ever before.
It s no coincidence that outstandingly successful businesses are amongst the best at getting them right, every time. But many business owners still haven t caught onto this notion. They are too locked in to what they sell. They have never really comes to terms with what business they are in. This is why they have such a tough time trying to capture a winning edge in their changing markets today.