Sources and methods of raising capital, cash flow analysis, financial statement analysis, financial markets and stockholder equity concerns. Additional concepts include decision making with risk and use of operating and financial leverage. A study of movement of goods from producer to consumer, marketing institutions, product strategies, promotional strategies, pricing policies and channels of distribution. This course is offered for students who wish to gain experience in processes central to the advertising industry. Included in the course will be client acquisition and service, development of the central themes and messages of advertising campaigns, creation of copy and images to support the message, selection of media, and evaluation of advertising efforts.
Students develop several promotional projects.
Bus 341 or concurrent enrollment. The computer as a business enterprise resource. Develops logical organization and solution of business problems. The preparation of federal and California state income tax returns for the individual. The course will cover in detail federal forms and schedules and California adjustments to income.