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Technology makes their lives easier and more complicated.
Now consumers and business people are looking for and demanding greater flexibility, more options and ways of de-stressing. This talk draws on qualitative insights into lifestyle changes. Systems Online - Imagination Realized Vertical markets tracking leader NPD has moved online. A discussion of how Cartoon Network maintains, leverages and enhances its role as the Kid's Market expert using Global Market research. The presentation will be specifically on attitude and behavior research, using case histories.