Three Elements of a Successful Web Site Evaluating a Web site's effectiveness is an admittedly subjective task. But a few guidelines are probably in order. We have all heard that many jurors make up their minds during opening statements. Which opening statement in a trial makes more of an impact. The first is form, the second is substance.
Substance wins every time.
A Web site with an opening sentence more like the opening statement from defendant's counsel above is more likely to be read, bookmarked, and returned to. From our point of view, presentation deals with how well put together the elements of the site are. When designing your site, you should focus on how your site appears to someone unfamiliar with your firm. If you don't ask these questions at the beginning, you may find yourself answering them in front of a meeting of partners who have heard nothing but complaints from frustrated visitors. Each edition tried to catalog all of the Net's law-related resources.