Look for my column in PlugIn Datamation very soon. We're still waiting on automated deliveries of this letter through Audette Media - we'll let you know on that. Still, you know the drill. At Internet World, show sponsor Mecklermedia trumpeted its new search engine, NetSearcher . Lycos is developing the engine, which will focus only on the Internet industries.
Vertical marketing is very in among search engine developers.
Meanwhile, CNN is reportedly looking to build, or buy, a search engine, and Microsoft has been working on a search engine for months. Then there are the search engines of search engines that let you search multiple engines at once and compare the results. The mass market, and advertising revenue. Big media companies still find themselves 20th among online channels, following Web newbies. So they figure they'll play BarnesandNoble to Excite's Amazon .