Much of the information was provided by TI, and the contracting agency, but I also took the liberty to draw some of my own conclusions based on my personal experiences as an entrepreneur, business owner, and manager for nearly 20 years. If you are interested in creating a strategic plan for your company or organization, you've likely heard about the importance of establishing a long-term systemic vision. Whatever the consultants and scholars tell you, keep in mind that visions are as different as the people who sculpt them. Some visions are personal, some are borne from the struggle to survive.
Some visions save countries while others find new ways of improving our daily lives.
As varied and multi-purpose as visions may be, they must have a definite design and structure to be effective. Visions that work are clear so they can easily be understood and acted upon by everybody that is asked to follow it. Every aspect of the mission statement should be enforced by a compelling need through shared problems, goals, and aspirations. The essential points of the vision should be so tightly focused that they challenge your audience to challenge themselves. Ask people to participate, not to just follow.