Identify the age, income level, education level and where possible buying triggers of your clients. When you can clearly define your customer audience, you can develop marketing approaches that will be better able to reach those audiences. Talk to your suppliers. They are involved in the industry and are often an excellent source of information and ideas. Also talk directly with your customers.
Some customers are one-time buyers.
Be prepared to constantly seek out new business that can help increase overall sales volume. More than 12,000 volunteer, business counselors donate their time to counsel and mentor entrepreneurs. Counseling and mentoring are confidential and free of charge.