Common pitfalls are geographic names or generic names. Take the name San Pablo Disk Drives as a hypothetical example. Specific names make sense if you intend to stay in a narrow niche forever. If you have any ambitions of growing or expanding, however, you should find a name that is broad enough to accommodate your growth. Descriptive names tell something concrete about a business what it does, where it s located and so on.
Suggestive names are more abstract.
They focus on what the business is about. These are the kinds of qualities that a suggestive name can express. For example, Master came up with the name Italiatour to help promote package tours to Italy. Though it s not a real word, the name Italiatour is meaningful. Right away, you recognize what s being offered.