A practical sound reinforcement activity combining specific theories related to the larger project with the opportunity to design, assemble, load, transport, erect, operate, and strike a large outdoor reinforcement system. Students operate the system to provide reinforcement for the bands that play in Riverfront Park on the Fourth of July. Emphasis on writing, producing, and performing for commercials, news, and sports programs. Consideration is given to the role of the program director and the tools used in format decision-making. Techniques used in creating and promoting station image and the effects of ratings are analyzed.
Students work in a variety of station staff positions.
Basic Computer Skills Basic writing techniques and formats used in preparing program scripts for television, radio, and multimedia productions. Emphasis on practical copywriting techniques for commercial, promotion, public affairs, documentary, and entertainment programs. This course includes practical exercises in preparing news stories through writing, production, and presentation. Interviewing and feature production are also covered. An introductory course to the profession of advertising sales as it relates to the broadcast media but with special emphasis on radio-the primary training ground for broadcast media account executives.