Unless a site is a parody of Web jargon, don't make it sound like one. Waiting for pages to load is a distraction, no matter what other expectations an audience may have. If a site has an All Affect profile, the designer won't be able to eliminate large image files, but should employ every trick possible to reduce wait times for downloading pages. Instill confidence in your primary audience. Provide information that identifies when pages were last updated so that people know how current the information is that's provided there.
Visual design is susceptible to the equivalent of misspellings, inaccuracies and grammatical errors.