You can also direct customers wary of ordering online to just send out the check or money order to your address. Clearly state what users can expect when buying from your site. If you do not have expensive software that automatically computes the shipping cost of the order, tell your customers that the full cost will be sent through email. Be honest with your customers. Your company's return policy should be clearly specified to protect you as well as the consumer.
Shipping is expensive.
In fact, studies estimate that shipping amounts to 11 percent of sales for online retailers. Hence, if you are planning to sell on the Internet, you need to make sure that the shipping costs will not price you out of the market. Many Internet retailers made the mistake of selling products that aren't suitable for home delivery. Not only did the shipping costs jack up the price, but also there is so little profit margin to start with in kitty litter products. Free shipping was in fact the rage in the last two years.