It is not a choice. This book offers exactly the sort of guidance needed to make such interorganizational relationships powerful and beneficial to all involved. Dawson's advice should be carefully heeded not only by traditional professional services firms, but by any organization hoping to successfully participate in the knowledge economy. It definitely increased my own 'capacity to act' in this extremely vital aspect of today's business environment. He recognizes that the introspective days of corporate strategists are over.
Success starts with one's external relationships with customers, partners, and suppliers.
The ability to capitalize on knowledge to build effective enterprise relationships has become critical. This book captures that reality and thus serves as a valuable field guide to success in the unfolding knowledge economy. Britton Manasco, Editor and Publisher, Knowledge Inc. This book brings fresh insights into management of professional service firms, with best practice examples from sectors as diverse as law and advertising. Nowadays almost every consultancy company will claim to be in the business of knowledge management.