Digital ad delivery is the process of moving advertising materials and instructions electronically from advertisers to publishers. The company, originally founded as Advertising Communications International in 1994, began offering digital delivery of ads through a dial-up service in 1997. Its receiver newspaper network now consists of 1600 members, including industry leaders The Boston Globe, The Miami Herald and The New York Times.
Time is of the essence in advertising.
Last minute changes are the norm and 24x7 access to each advertisement is critical. It's all working very well. We're now starting to move into the magazine and radio spot markets. Looking ahead, Roland predicts continued convergence in the media industry. Our long term goal is to be the one vendor global 2000 advertisers can turn to in order to execute their campaigns across all media.