An editor or reporter is far less likely to write about your business if the competition had the same story a week earlier. Here are a few tips. Know your media As mentioned before, print, TV, and radio each have different requirements when it comes to deciding what makes news. In simple words, TV needs pictures, radio needs voices and print needs quotes. Having the CEO answer questions makes for good quotes in print.
Some media also have different departments or sections.
Your latest software product release is not likely to spark interest from the editor of this section. However, the retraining of the 50 engineers who worked on the product release may be a news story worthy of consideration. Trade publications often are product oriented and more likely to be interested in the latest version of your award-winning software. Have a number of different story angles when calling various media and choose your targets knowledgeably. Reporters face daily deadlines and between faxes, e-mails and telephone calls, they receive hundreds of story suggestions each week.