It is particularly effective when customers associate high quality with high price. Price lining is a strategy in which you set a separate, specific price for each product in your line. You want customers to link each product's value to its selling price and recognize relative differences among products in the line. The highest and lowest prices in your line should reinforce the perceptions you want customers to have of your products. The rationale is that people compare prices by examining the numbers from left to right.
Some marketers use round numbers to encourage a perception of quality and value.
The bundle you offer will reflect the value customers perceive in a particular combination. You should be ready to respond by changing your bundle's products and pricing. In most cases, you should price your bundle below what customers would pay for the products individually. However, if your bundle includes products customers don't want to pay for, you may lose business to competitors with more appropriate bundles. Demand-Backward Pricing a.