Every hour of every day millions of Internet surfers are seeking out websites with the news and information they need to improve their lives. Websites able to satisfy this ravenous appetite for relevant information are becoming the magnets for these great masses of consumers. It's the content rich sites that have the stickiness to attract and keep web surfers and turn them into frequent and loyal users. It is global reach with choice local content. Open access is the watchword of the World Wide Web.
Users are free to move from one website to another with the click of a mouse.
Comparison is fast and easy, placing a heavy burden on individual sites to be interesting and relevant to prospective consumers. Making this a reality has taken time and resources. Where to go, how to get there, what to do and what to pay for that business or vacation trip are the questions that web users need answers to. The value of local content cannot be overestimated. Industry studies find that the hierarchy of content and commerce changes when local content is part of the mix.