Subsequently other professional teams changed the visors on their caps. Restaurants Our conditioning is so strong where color in food is concerned that the food industry uses more dye in food products than is used in textile manufacture. Color plays a particular role in restaurants. An appetite color scale, in which the effects of color were measured, placed red-orange at the top of the appetite scale. Bright warm colors like red, yellow, and orange tend to stimulate our digestive juices, while soft cool colors tend to retard them.
Studies show there are peaks and valleys when appetite levels are connected to color.
The top peak is found in the red-orange area. It drops off at yellow-orange, and picks up again at yellow. The low point is in the yellow- green area. Fast food restaurants want to increase appetites and move people through quickly, so you will note that red-orange and yellow are often found in this type of restaurant. Certainly in a more refined restaurant where mood, food, service and surroundings create an ambiance so the patron has a dining experience, color becomes only one of many elements reinforcing a design statement.