Invitations to participate sent to teachers via Scholastic magazines. Kids got certificates of achievement and book covers for reading eight books. Promoted Minute Maid products. Sponsor donated ten cents to RIF for every coupon children redeemed. Invitations to participate come through teachers.
Teachers set monthly reading goals, and students are awarded certificates when they reach the goal.
An annual event. Teachers set monthly reading goals for students. Students receive free pizzas and award certificates through their local Pizza Hut for meeting their reading goals. Classes where all students meet their monthly reading goals in 4 out of 5 months can get a class pizza party at Pizza Hut. Promotes eating at Pizza Hut.