Int'l - New Hampshire Belonging to BNI is like having dozens of sales people working for you because all the other members carry several copies of your business cards around with them. When they meet someone new who could use your products or service, they hand your card out and recommend your services. It's simple because it's based on the proven concept of what goes around, comes around. If I help you, you'll help me and we will both benefit as a result.
Successful businesses depend on word of mouth.
BNI is a coalition of businesses with one person from each profession represented. Through this mutual support system, members help each other do more business by giving each other referrals. BNI provides a structured and supportive system of giving and receiving business. It does so by providing an environment in which you develop personal relationships with dozens of other qualified business professionals. It is not the occupation, it is the individual.