As reported by the Internet news service Newsbytes, another member of the panel, Jim Banister, executive vice president of Warner Bros . Online, observed that filmmakers are already demanding that Internet marketing campaigns be included in their contracts. So far, no other distributor has been willing to touch it. While It Loses CBS continued to display strength in attracting viewers last week as it won the weekly Nielsen race with an average 6.5 rating and a 12 share. Nevertheless, the total number of viewers who tuned into the network was down 5 percent from the same week a year ago when it finished in second place behind NBC .
Successful shows get older and ultimately come to the end of a run.
The figures rivaled those for the U.S. Open and the Masters. Although golf has been a fixture on weekend television since the medium's early days, the Woods-Duval matchup marked the first time the sport had aired in primetime on any network. Bloomberg reported that the strong ratings have already sparked talk of more primetime matches between Woods and other top-ranked golfers. In an SEC filing, the WWF said that it doubled its revenue during the past year as it broadened its drawing power beyond cable and into the Internet, publishing and toy merchandise. We're at one of the higher points.