I would encourage everyone to participate in this survey, if you can. NCN member sites pay an annual fee and receive a share of the online advertising. To date, several major metropolitan newspapers have joined. This is an interesting story about how IBM used a campaign combining traditional and new media to reach a target audience at a fraction of the usual costs. So often it seems everyone is preoccupied with how to turn web sites into direct revenue generators.
Truth is, many sites can better serve their organizations by being promotional vehicles.
This story is an excellent example of just that. Analysis Pro 2.1 for Windows NT and Solaris makes it easy to create in-depth report on all aspects of Website usage.