We have to reinvent ourselves. We have to build and maintain news media organizations with people who are open minded and who are willing to try new digital ways of delivering the news. I want us all to understand that regardless of what so-called experts say, we are going to return to a communication environment where editors and reporters are going to have to have individual relationships with their readers or viewers. I call it digital-personal relationships. There is a predictable trend.
Younger reporters welcome the contacts and public feedback, and older journalists hate it.
So, the old culture gets in our way. Final Thought Journalists have a special responsibility and high standards of excellence in their job of informing the public. They have to make sense out of waves of information. It is the trained and professional journalists who become more important than ever before. It is essential that journalists be active information producers, both off-line and online in the future.