I hear it's selling big in Texas. Most auto-biz analysts, seduced by soaring dividends, see no end to ute mania. But there are a few sharp-eyed doubters. As with all fashion, the moment it gets so hot that everyone has to have it, the image begins to cool down. I think that's beginning to happen now.
Sales stay high but have started to level off.
And there are signs of incipient resistance. Luxo-utes are getting keyed in parking lots. Their owners risk clambering down to ground level to face sneers of derision. I glance at the gauges and wonder where the petrol went. And when I get home, I write another cheque to Greenpeace.