Celia owns 25 warehouses and operates through trade representatives. Each trade representative covers a number of retailers and offers complete lines of products. Eris has distributed its products using the closed system for the last three years out of 16 years of operation. The company operates through 16 distributors who deliver their products directly to the retail outlets. Distributors receive information on product demand from 110 trade representatives.
Trade representatives visit the cosmetics retail shops once a week.
This distribution system is considered to be effective by the industry. Deliveries are weekly, the products are fresh and the payment is made upon delivery. The products are distributed only in these retail networks. Direct sales were introduced in Poland in 1991 by Oriflame from Sweden. Distributors operate their own business but must be recommended.