All of the above data may be trended over multiple surveys, and viewed, printed as reports, or exported to other software applications. PD Advantage is perhaps best known for allowing you to view listeners' diary comments without having to travel to Arbitron's Columbia, MD facility. PD Advantage runs on Windows-based machines only and data is for metro areas only. For pricing and availability, contact the RRC at 301.774-6686. Streaming audio on the Internet is a subject of great interest and even some controversy.
Some people think it's the next big thing.
Others take a more cautionary view. Most just want to know how big that audience really is. Attached is an analysis by RRC's Chairman, Tom Church, of Arbitron's October 2000 Internet webcasting audience data. We believe you'll find it most interesting. Tom has devised a method of converting Arbitron's Aggregate Tuning Hours into Average Quarter-hour persons, to allow more direct comparisons of Internet audience figures to radio audience data.