The University of Alabama Department of Advertising and Public Relations offers undergraduate and master's programs in advertising and public relations and participates in the doctoral program of the College of Communication.
Undergraduate students can major in advertising or public relations.
APR Master's Programs The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding and skills concerning the development of effective commercial persuasive communication. The programs focus on prevailing communication theories, current research, and advanced practical techniques. The one-year program consists of an intensive, professionally oriented curriculum combining both advertising and public relations. Recognizing the increasingly close links between the advertising and public relations professions, this program provides advanced preparation in both disciplines. Use research both to generate communication strategies and to evaluate the success of communication programs.