We cater to a wide market. McMullen also said that many computer buyers don t look at the long-term impact of their choice. They don t take into consideration that either place you buy it, you re going to have problems, it s a given fact. Or, you have another place, someone may come out there on sight maybe the same day, maybe the next day, and fix it, depending on the quality of the equipment, they may have to back order the parts. The actual up-front cost of the equipment is very, very small in relation to the total cost of ownership.
Service is a key factor in the decision.
Neiper said that it s his service that has led to many sales. The first pawn shop that I did any work for was Biloxi Pawn. After having worked for a short period of time with Biloxi Pawn they re all using the same software I m familiar with the software, I m familiar with how their businesses work, and I m able to help them make intelligent decisions as to which way they need to go with their hardware. The same way with video stores. I m familiar with their businesses, too, and that helps.