Unlike most chain stores whose profits go into the pockets of CEO's, these online Wiccan stores use their earnings to improve their sites with links and chatrooms, thus giving back to the online community. Another interesting development can be found on Avalon of Wicca which contains an online bookstore. She gets a small portion of the profit from each book sold, which she claims to be using to keep her page running. This was the only example I could find of such a partnership between a company and a Wiccan page. I was surprised, but I did not notice any negative reaction from other Wiccans.
Wiccan schools exist online as well.
This site, called the Third Road is attempting to build a global community, and charging enrollment fees. One of the largest and informative sites I found is called The Witches Voice . The Witches Voice is a ring of websites concerned with Wicca and witchcraft. They are dedicated to eliminating misconceptions about Wicca and witches, and attempt to do so by organizing Wiccan groups in different cities nation wide via the Internet. The members of The Witches Voice have a strong sense of community.