Nobody wants to enter a hyperlink not having even the slightest hint at what is on the other side. The Web designers should create a helpful hyperlink that is labeled correctly. This will ensure that the visitor will not enter the hyperlink if they do not want to see what the hyperlink claims to be linked to. Labeling the hyperlinks correctly and in a way that everyone will understand is a good and important way to protect your visitors from being shocked at what they see on the other end. This may not always help.
Some people click on a hyperlink before reading the words they are clicking on.
Web sites could also put a label next to their hyperlinks to tell them what type of pages they have in their site. They could warn them of the type of information on the hyperlinked pages. Web designers should look out for the safety and feelings of the Web visitors. They should have their hyperlinks correctly marked and easy to understand. I found out that competing Web sites are very similar by searching the Web.