Visual support helps listeners understand abstract concepts.
Complex data can be organized and reduced to a graphic, chart or table to make a point clearly and concisely. Furthermore, effective visual support maintains listener interest and increases audience retention of the material being presented. With that in mind, here are four key points to remember when designing visuals for your next presentation. Whenever possible, use color in your visuals. Color attracts attention, adds vitality and increases people's willingness to pay attention to your visuals.