Optek's Markets Optek Music Systems provides solutions for all levels of guitar players. Its two primary target markets, however, are amateur musicians and school music education departments. Though they have money, their most valued commodity is time due to multiple demands on their time. They seek products and services which offer quick and efficient results. The older the person, the more likely they are to play at home, rather than with friends.
Technology pulls the younger group both ways.
They desire to recapture their youthfulness. The guitar, a symbol of youth and rebelliousness appeals to aging boomers. The second group, school music departments, represent a potentially large and important market for the company. The classroom is taking over as the primary source of learning for young musicians. With just one SmartHUB, an instructor can teach ten students and control the lights on their guitars.