You gotta know what they hate to really be in love with them. If you have the time, check out The Truth . It's a rather presumptive title for an anti-smoking crusade. The premise of Truth's annoying hipster commercials is that people are honestly not informed of the dangers of smoking, and that big tobacco needs to take more responsibility for killing thousands of people a year. Their facts are fudged.
Secondhand smoke kills no one.
Smoking dramatically increases your chances of cancer if you smoke significantly. I find that tremendously offensive. No tobacco company is going to pick up one of their cigarettes and make you smoke. And for god's sake if someone out there is so dumb that they honestly did not know cigarettes were bad for them before the truth ran a pissy little commercial, they deserve to get cancer and die. If there are people out there who are convinced that tobacco will make them cool by tobacco ads, they, along with the people who think that big tobacco picked up a Cohiba and personally placed it into their mouths and made them smoke it until they became addicted to that foul smoke, deserve to die because they're already brain dead.