Its fair to say that we were the first sign shop on the web, maybe not the biggest and baddest, but we were first. NOW Today it makes no difference to us whether our designs are being generated in Auckland or Miami. Long distance phone bills are not a hinderance, neither is waiting for a colorproof. It also allows us low cost expansion to new communities and the ability to bring our product right into the homes and offices of our customers. Co-evolution is in.
Successful firms understand the new rules of survival.
Today, getting our designs out to the public involves several specialists. We each understand where scanning, transmitting files, reading e-mail, salemanship, web browsing, photography, good design, air brushing, customer service, innovation, marketing and installation fit into the picture, but rather than compete against each other and try to be all these things to all people, we agree to work together by contributing those talents which we are most interested in perfecting. The end result is closer to perfection than we could ever have achieved on our own. With very little money, the internet has increased our capacity to communicate and bonded some very like minded people from across the globe. Division of labor allows us to focus and perfect the talents which we like best.