Demonstrate the consequences of drinking and driving, on themselves and loved ones, in realistic, personalized, straightforward, emotional messages. Employ messages of empowerment and self control, showing positive images of people who intervene and immediate consequences, such as gratitude and admiration, along with images of the potential negative outcomes of not intervening. It should be noted that TV and radio PSAs are generally not effective because it is difficult to get broadcast stations to commit to the long-term, frequent airing that is needed. Young adults want honest communication that will assist them in decision making. Use simple, direct, visual images.
Young adults tend to drink with same-sex peers.
Therefore, some experts suggest that separate messages need to be provided for males and females. However, one recent study found that males and females may be responsive to a single message, if it is designed according to the considerations outlined above. Young adults are very involved in their jobs. Therefore, the worksite provides an opportune location for anti-drinking driving messages. A campaign kit could be created and marketed to employers in your community or state.