The strategy pyramid puts strategy at the top, tactics in the middle, and programs at the base. Strategy means nothing without tactics and programs to make it real. The Strategy Pyramid places strategy at the top, supported by tactics in the middle, and programs at the base.
Strategy means nothing without tactics and programs to make it real.
The Pyramid and Strategic Alignment Strategic alignment is essentially matching up your strategy to your tactics and specific programs, or business activities. The strategy pyramid is a visual tool to help you act on what your plan says you're going to accomplish. This example, taken from the Acme Consulting sample plan , uses the strategy pyramid to explain the main points of a company's strategy. Acme Consulting is a consulting company offering very specialized consulting for high-tech companies moving into foreign markets and marketing through channels of distribution. This is the sample company whose SWOT Analysis appears earlier in this book.