From there, they can view color photos of products and display prices and product numbers for varying quantities. By this month, users also should be able to order on-line and submit credit card information, which will be encrypted to ensure security. Later this year, Deluxe Business Systems officials hope to add a catalog of the firm's software-compatible forms. Deluxe has had a Web site up since October 1994, although it was revised substantially earlier this year. Karen Johnson, marketing specialist, says Deluxe Business Systems has received a few dozen orders from Internet users who telephoned the company after seeing the Web site.
Users also can request a variety of catalogs on-line.
Since the site was up, Johnson estimates the division has sent out an average of 75-100 catalogs per month. The site also offers links to numerous Web sites that offer reference materials for business owners. The Deluxe site is highly interactive and informative. Many Web sites are geared to introduce potential customers to a company, and that certainly is a goal of Moore's site. The site will ultimately contain tips, technical information, a calendar of industry trade shows and a time line of Moore inventions and popular culture.