The test of a singularly versatile textbook comes with time, years of use and years of thorough, reliable coverage of the field. In 1976, when Business Research Methods was first published, it was a pioneer methodology text in business.
Technology continues to transform information processing and managerial problem solving.
Our book keeps pace with industry changes, while staying on the leading edge of teaching pedagogy. And as before, our responsiveness to adopter and reviewer suggestions distinguishes the leaders of a textbook tradition from the imitators. As we enter the fourth decade of writing Business Research Methods , this sixth edition is designed to offer greater relevancy for practicing managers, improved coverage of the research process in business and administrative management settings, and span the disciplines of business, providing breadth and depth while serving as a valuable reference for post-course use. Maintained 5th Edition Features Adopters and reviews wanted Business Research Methods to maintain many aspects that made the 5th edition the leader in the market. A balanced presentation of practical application and fundamental concepts, with an in-depth treatment of concepts, not cursory reviews.