Finally, there is another vital player in the epublishing business the author. Without the author, there would be no content at all, and no burgeoning epublishing industry on the horizon. Authors who epublish make a pittance, especially compared to even minimal successes in traditional publishing. Ironically, the answer is not economic. Rather, it's visceral, at least for those authors who decide to take the plunge into epublishing.
Traditional publishing is a monolithic, unexciting experience, even for established authors.
It is stoic, slow to respond, and often indifferent to an author's desire to get his or her message out to the reading public. In fact, the traditional publishing industry is a juggernaut that seems disinterested in innovation and creative ideas, responsive only to their perception of the market. On the other hand, the true wonder of our new epublishing industry is that it takes a fresh, vivid view of itself and those who ultimately make it work, its authors. For this reason alone, I was persuaded to give epublishing a try, at least for a little while. In the epublishing industry, I found a sense of revival and an appreciation for the work of authors that is often lacking in traditional publishing.