Putting the Emphasis on People Women understand that when you own a business, no matter what that business is, you are automatically in the people business. It is this approach that gives the woman entrepreneur the key competitive advantage. When it comes to people skills and communication, women rule. Intuitively, women know that while it only takes one person to start something, it takes many people to keep it going. Building a business means building a community, and communities are built by establishing trust and developing relationships, one person at a time.
Women know that human exchange makes all the difference.
As entrepreneurs, the two critical resources that women rely on are values and relationships. A woman s business is a reflection of her vision, values, talent, and integrity. Her products or services simply radiate these qualities and beliefs. It s about the constant engagement between the owner and people. A woman weaves who she is into her business, and this connects her with her customers and employees.