However, if someone only asks for information about the ministry, recognize this request in the letter, and send them the appropriate material. Seek to develop a relationship. It is important to effectively and regularly communicate with a new ministry contact, and attempt to develop a relationship with that individual. You can't accomplish this with just one mailing. You need a plan.
Some ministries just dump all the new names into their regular monthly mailings to their supporters.
Also, just because someone orders a product from you, don't assume this person has suddenly become a committed supporter. A brochure that describes the purpose of the ministry, the cause they would be supporting, and the results you have achieved. A video or audio cassette with a testimony, a teaching, or a presentation of your ministry and its cause. A phone call from the ministry to see if the person needs additional information, or if he or she has any prayer requests. A personalized card or letter with a handwritten note from someone in the ministry.