Here is what we have learned. Credentials are a critical item for success in direct mail. If you don't have the credentials they want, don't bother to apply. If your credentials match their specifications, they will call. The marketplace is another critical factor.
Timing is essential, but so is luck.
Unfortunately, we can't control the luck. The more visible you are, the better your chances for success. In our view, you only need direct mail to work once. The professionalism and integrity of the company has been consistently outstanding. And what's more, my clients have been delighted with the service and their results.