It is a channel member established by a corporate system in order to sell only that manufacturer's products. It exists when a dealer agrees to the operating requirements and restrictions of a granting franchisor. It can be either a wholesale-sponsored voluntary or a retail cooperative type of organization. It is a certain guarantee of success. Costs can be reduced at the wholesale level by a. providing advertising allowances to the retailer.
Sales promotion includes each of the following methods except a. product demonstrations.
The advertising medium that offers the highest informational content is a. direct mail. Of the following, the method that uses a base-cost figure per unit and adds a markup to cover unassigned costs and to provide a profit is a. marginal analysis pricing. In an industry with many competing brands, the pricing strategy that would be used for new products is a. competitive. Answer two of the following three questions. Nonprofit organizations do not need to implement market segmentation techniques because their goals differ from other types of organizations.