Of about fifteen suppliers marketing to residential customers, one-third appeal to customers' environmental values. To establish its green orientation, Green Mountain Energy Partners mailed a spruce seedling to potential customers, and promised that those who took actions to conserve energy would receive eco-credits that could help pay their electric bills. To attract customers, some suppliers offered booklets on how to save energy or free efficient showerheads. Working Assets promised to donate one percent of its gross revenues in New Hampshire to local environmental groups. It's made in New Hampshire and officially licensed by the National Audubon Society.
Water is pumped up the mountain at night and flows down during the day to generate low-cost power.
The company does not mention that the pumped storage may rely on controversial nuclear power to pump the water to the top of the hill. However, it is unclear how Working Assets, which buys its power from New England Power Company, can avoid the power produced from New England Power's coal plants. It is unclear how effective these green marketing efforts have been, but Green Mountain Energy Partners reported signing up the second-highest number of customers among the competing suppliers in New Hampshire. There's so much image, but very little information. There's so much image, but very little information.