If you have a desire to 'feature' your logo up front and really big, please read the first four parts of this series. Avoid shining, high tech graphics unless that truly represents your business. Just because you can find all kinds of clip art on the net doesn't mean you should use it. Spend the extra buck for professional photographs. Stock photography is fairly reasonable these days.
Snapshots are for family reunions and vacations.
Do indicate with art or html what you do and how you can help your visitor. Let them know they are at the right place. Don't use FrontPage templates unless you want to look just like everybody else. Don't allow the graphics to interfere with the point you are trying to make. Too much peripheral art and the hierarchy of the information gets lost.