Determining the value Until most recently, there has been no universally accepted formula for valuing tangible benefits. An eight-year study of corporate sponsorships by IEG, however, has resulted in IEG's sponsorship valuation service. The upside is that the service is being accepted as a credible valuation process by more and more companies around the world. The downside is the cost precludes it from sponsorships which are generally less than national in scope. Regardless of the level of sponsorship, there are some factors that should always be taken into consideration when setting your sponsorship fee.
Tangible benefits refer to the quantitative benefits in a package, both measured and non-measured.
Intangible Benefits Intangible benefits are the qualitative assets that a sponsorship delivers. Examples include networking with co-sponsors, property prestige, newsworthiness of the property, and exclusivity. While IEG's study has been successful in assigning numerical values to quantitative benefits, qualitative benefit valuation remains a subjective process, relying on the expertise and experience of the IEG sponsorship professionals. Clearly, the larger the audience your property reaches, the more value it has and the larger the fee you can demand. Regional relevance, however, must be considered.