Concerts could and often do take place in a small community centers, bars, or shopping malls as well as regional concert halls. Enka singers can make thousand to ten thousands of dollars from these kinds of concerts. To gain more money from the concerts, the enka agents make every effort for their singers to be more popular. There are a few TV programs which feature enka singers. Second, the enka singer make recordings of enka pieces.
Some singers make recordings with their own money, just for promotion of themselves.
Major record companies in Japan make their private records, or P-ban. By releasing P-ban from a major record company, unknown enka singers can promote themselves as big singers, since the names of these companies are known to most Japanese people because of star enka singers.