They use cartoons. They use slim, attractive models with very white teeth. And, they show smokers having lots of fun. Often, the smokers in ads are playing sports. But, think about it for a minute.
Smoking actually makes it more difficult for someone to play sports.
A smoker's lungs have to work much harder. Smokers get tired much more quickly and they can't run as far. Ad-Savvy Collect cigarette advertisements from magazines. Look at the images in the ads. Some images may suggest that you will be part of a fun group of people, that you'll be a beautiful, attractive person, that you'll be independent and grown-up if you smoke.