Each co-publisher is responsible for the book's promotion in their region. Co-publishing is the future. Co-publishing is essential. It is vital for survival and for moving forward. One third of AWP's output is co-published with James Currey.
Some titles are three way co-published with African publishers.
It saves money, time and capacity. There is a need to do more of this. African publishers are cautious, conservative and slow. This model needs more pushing. Examples include AWP and East African Publishing House, who together have published one title in three languages, English, Tigrinya and Swahili, simultaneously in the USA and East Africa.