This new accessibility will have broad appeal when the applications are easy enough to use. The wealth of applications available on Japan's I-mode system is an example. With more speed, these new applications and services will be more interesting, useful, and compelling. And 3G will open up a host of new services that will change the way we work and play. This is not our mission, nor should it be.
Wireless commerce is a new method for conducting commerce anytime and anywhere.
This new method requires new thinking, new applications, and new ways to connect and combine services that are appropriate for the wireless platform. Livemind creates software that gives wireless carriers the ability to bring to market intuitive, personalized, and transaction-ready data applications that work over their existing wireless network. With Livemind software, wireless carriers now have the ability to deploy data services that are going to drive adoption rates, leading to higher average revenue per user and lower churn rates, much like what NT DoCoMo has experienced with I-Mode. Applications should treat mobile devices more like a remote control and less like a desktop computer. Ron Dennis is the cofounder of Livemind.