Read other reader responses. Months later, his claims of customer-coddling may be construed as excessive smothering. As announced in a letter to site registrants, the e-tail behemoth clarified its current and possible future usage of consumer information it has been acquiring. The revamped policy boasts the usage of cookies to enable customer service response, customized shopping experiences and improved overall communication. One is reminded of DoubleClick's database marriage escapades with Abacus Direct.
Some industry pundits, though, are highly critical of the e-commerce icon's candor.
No worries, though. A similar test impacting MP3 players sale prices was implemented about four months ago, reports a September 5 CNET News story . First we had personalized homepages, then merchandising, and the next thing will be pricing. In other words, different demographics and previous purchases could determine a particular shopper's payment level. And you thought the possible sale of your personal information simply an infringement of privacy.