GenY Web surfers shop at thrift stores, listen to indie rock and saw the Blair Witch Project before you did. Chances are they find your Web site totally uncool. Still, a lot of Net companies, especially those offering video and music programming, consider the GenY group a prime market.
Web surfers exist.
The rewards could be great for sites that can attract these kids. Here's a brief look at four content sites that think they can pass muster with Generation Y. Spikeradio, which launched August 1, delivers multiple channels of live radio shows from DJs around the globe. And there are interviews with guests like porn star Kim Chambers and pop singer Seal. Taboo Talk features two twentysomething women talking about sex. A spin-off from Australian ISP Spike Networks, SpikeRadio is banking on its international flavor to give it an edge.