Simplicity is an integral part of a well designed user experience.
Once information is engaged by the visitor, too much misused or inappropriate text, color, animation and images can detract from creating the positive interaction you wish to establish. It is confusing if different pages or sections are not consistent in design. This includes fonts, colors, textures, navigation, any and every element that can influence the experience. Always consider the purpose of the project and reflect that purpose within the design. Interactive media should reflect the philosophy and identity of the business, or entity, for which it was designed.