What web sites are made of.
Web sites come in two basic forms, personal and business.
Some provide information while others market products or services. However, almost any webmaster wants to generate some form of income with his or her web site. Even if they don't aspire to develop and maintain a web based company there is still the desire to create an income that covers web usage costs and possibly provides some pocket money. Companies spend money on advertising. Recently there has been a shift in marketing methods.