Underwriters of West Virginia Public Broadcasting receive statewide promotion of their business or organizations around the programming they choose to support. An effective vehicle for reaching an audience that is loyal to public broadcasting, engaging citizens who are active in their communities. WV PBS West Virginia public television viewers number nearly 400,000 each week. Underwriting can be targeted for viewers in specific demographic groups, program genre, or specific programs. Viewership is divided almost equally between men and women.
Viewers are more likely to have a four-year college degree than the average West Virginian.
Many also have earned a post-graduate degrees. Many viewers are owners or partners in a business. Viewers are more likely than the average citizen to vote and they are twice as likely to write a letter to an elected official or an editor.