The Page Crossing ad provides users an additional experience as they navigate to an advertiser's Web site.
Users can then click the banner and navigate to the advertiser's Web site.
The moving graphic draws more attention to the banner ad. When the user mouses over the ad banner, a graphic appears on the left side of the browser window, halfway between the top and bottom of the page. In the figure at right, the object appears after users mouse over the ad located in the top-left corner of screen. This graphic then moves across the screen. If users click the banner, they immediately navigate to the advertiser's site.