N5R provides the creative, technical and fulfillment resources necessary to deliver integrated acquisition programs that are determined by the contact plan. Opt-in means that a person must take an explicit action to receive your email. The resulting database is of higher quality because the people who signed up did so by choosing to continue the dialogue with you. Online Contests Online contests with prizes of relevant appeal to the target audience are an effective way to start an online relationship. In exchange for questionnaire completion, entrants are given the chance to win.
Viral marketing leverages the collaborative nature of the Internet to reduce the cost per lead.
Online technology facilitates friends telling friends about relevant offers and promotions and contributes to the creation of databases of like-minded people with similar demographics. Relationships take time To build a relationship based on trust and decrease abandonment rates, we recommend that marketers choose opt-in programs that build information over time. Often referred to as irrigation data collection, each interaction requests as little information as possible and asks only for information that is relevant to each communication. Customers will more willingly provide information as their confidence and trust increases. Marketers gain customer respect and benefit from much richer profiles.