So a number of parties are trying to get the 'mass' on the Net by a medium that isn't as unfamiliar, television. The Web-TV is used by approximately 350.000 users, a number which can hardly be called 'a mass', and I am of the opinion that the Net. Box will produce the same poor result. A PC is a machine one uses individually and most people will surf the Web by themselves. That makes sense, since a lot of sites are aimed at specific areas of interest and things fascinating to one person will not be able to interest another.
Television is sociable, a computer is useful.
When someone wants to get on the Internet through a TV, he will only be able to do so when nobody wants to watch a program. Furthermore, it is doubtful whether the site that dad wants to look at is the same that would interest mom or the kids. Actively watching TV Television is a passive medium. People sit in a lazy chair and let whatever program makers have to offer come to them, without asking for it. The only choice that can be made is the channel.