And to make a living at it, without making product that fails to deliver what the catalogue page or the sales assistant promised. We hate to see gear that looks the business in the store but doesn't work in the water. That's what motivated us to start making kayaking gear a decade ago. Now it's a lot more competitive, with a lot of companies making good gear. We're proud to have been part of that revolution.
Trouble is, there are a lot of companies making crap product, too.
And it's not easy to tell the difference. Here's an example - spraydecks. Or skirts as our US cousins call 'em. They all look much the same these days. Different designs printed on the top to get your attention.