Traditional Job Seeking These traditional methods of job seeking are effective for the 30 percent of the job market that is represented by ads that are publicly advertised. Job seekers should only spend 30 percent of their efforts utilizing these approaches. Networking is the process of getting people you know to introduce you to people you don't know. It is the active cooperation between two people engaged in the same field of interest. Networks are people talking to each other, sharing ideas, exchanging information, and generating additional leads.
Some prospects come from telephone directories, industrial guides, or other community resources.
Some prospects come from networking. Cold calling means making initial contact with individuals you've never met before. Whether in person, by mail, or by telephone, it involves calling upon a person with whom you've had no prior contact. It means approaching a potential employer, introducing yourself, and establishing rapport. Only 30 percent of all jobs are publicized through traditional channels.