Make it easy for them to buy from you. You'll have to read the book or our Summary to get them. They're good enough to turn your profit picture around. The Raphels show how to turn prospects into shoppers, shoppers into customers, customers into clients, and clients into advocates of your business. This book is filled with useful, tested techniques for gaining sales.
Superior salespeople get that way by taking three steps.
They go for the closing when they're sure of success. An internationally known sales trainer, Tracy shows how tentative, unsuccessful salespeople can become highly paid, top performers. In over 400 pages, Tracy offers detailed tips and techniques for every phase of the sales process, from prospecting to closing. You'll learn everything from how to dress to how to deal with objections.