On the first day of every month, cable television's Weather Channel changes the theme music that accompanies the local weather forecast segment. A corps of Weather Channel devotees apparently pays very close attention to the program's features, and even subtle change can spark passionate viewer response. We take the temperature of the customer base. If it's bad news you want to know about it as quickly as possible so you can fix the problem.
Some viewers get angry, others want to know more about the music.
Either way, Weather Channel customer contact professionals collect vital data about the customer's experience. We take the temperature of the customer base. If it's good news, you want to know how to expand it. It combines low headcount requirements with increased agent efficiency and the capacity to handle high e-mail volume. The company also was drawn to its advanced productivity tools that allow for quick and accurate response.