Speed is how much time it takes a page to be viewed by the visitor.
This can be influenced by the speed of the modem, the amount of traffic on the network and most significantly, from a design point of view, the size of the images built into the page. Clarity is how well the information is conveyed to the visitor. The content is clear and concise, and most importantly, your message is understood. I design pages based on these elements and develop sites that are fast, easy to use and content driven. Management Philosophy A Web Site needs to be kept up to date by periodically refreshing the content or design.