If you're going to ponder the future of tennis, you may as well go to a classical, beautiful and historic city like Vienna to do it. And from that series of meetings came the new millennium vision for the game. It became obvious to us that tennis is the second or third largest sport in the world. Soccer is No. 1.
Tennis is one of the few sports where men and women compete at the same event.
The women in tennis are the world's best-known female athletes. We also realized our performers included many of the best pure athletes in the world. It ranks right up there with a Michael Jordan reverse dunk. These steps would guide implementing improvements in the presentation of the sport. A Swiss-based company called ISL became the fulcrum of our efforts.