The central AMU administration considers the AMU Centre of Ronneby in the Blekinge region of southern Sweden to be a model centre. It keeps bureaucracy to a minimum level and gives its staff considerable initiative. The Centre has solid contacts with local industry as a result of its management training courses, and involves training staff in general goal-setting and planning, as well as in marketing planning. Its manager was recruited from the industrial sector. The training staff has budget responsibility.
Trainers take active part in marketing and selling, for which they receive training.
They visit industries regularly to monitor training needs and employment trends, participate in publicity campaigns and press conferences, and have their own business cards. These activities have made them more aware of the need to satisfy clients. Contact with enterprises takes about half of the marketing manager's time. The training staff adapts centrally developed modular courses in consultation with local and regional employers' organizations, industry, unions, and regional course boards which specialize in particular fields. Course boards consist of employer and employee representatives, one person from the regional employment service, an AMU instructor and a trainee representative.