By Vic Spindler, Guest Expert Vic Spindler is president and creative director of SiteLab International, an interactive agency offering Web development and graphics, online media planning, and promotional consulting. Color is a great way to entice viewers into clicking your banner ad. But one of the more difficult things for designers to develop is a successful strategy for its use. Learning a few color combination basics will take you a long way toward crafting eye-catching banners. First of all, color is a matter of personal taste.
Some people love blue, while others hate red.
Energy is perceived in different ways by the human body. The slowest wavelengths are felt as bumps or motion. Some, like the wavelengths produced by a bass drum, are detected by a combination of feeling and hearing. Faster ones, such as those produced by a violin, are only heard. A great example of this phenomenon is the rainbow.