Generally the keyword phrases are chosen from headings on the web site's homepage. An often overlooked, but extremely important, use of web sites is whether someone who has heard of your company or its products can go to a search engine and find your web site. It is assumed that a position beyond the first three pages, generally over 30, is not likely to be found and used. The inevitable conclusion of the reasoning above is that a product name is more valuable if it can show within the first 30 positions on the search engines. This criteria for choosing and marketing product names is part of the new web world.
Search engines are a very important way that sites are found on the web.
If your site is not registered or does not have a high or visible position for searches, then web users will have difficulty finding your site. Several standard missions are tried for each search engine for a web site. The goal is to get a general sense of how well a web site is represented on a search engine or directory. The product WebPosition by FirstPlace Software is designed to monitor a web sites search engine positions over time. Notes Traffic generated by search engines is very dependent how a web site is positioned in the search engines results returned for particular phrases.