Especially when the questions you're asked are about as profound as yogurt. But at the very least, athletes should realize they can use the press as a marketing tool, rather than looking at it as an inconvenience. For example, Wisconsin running back Ron Dayne, a front-runner for the Heisman Trophy, is a big story this season. But Dayne is extremely soft-spoken, as some people are given to be. This is fine.
Some people are just quieter than others.
We have to play hard and go out there and have some fun. People want to read about you. You're a great story. But you're speaking as if you're being charged by the word. If I were a Heisman hopeful, I would work the media like a congressman.