CU name change strategies. Identify your most lucrative member profiles. Create advertising messages targeted to those segments. Build an advertising budget and plan. Develop training for your member service people to reinforce your ad messages.
Track results to keep narrowing our focus to the most lucrative potential members, ad mediums, etc.
Highly Profitable MCIF Direct Mail Target Marketing Programs Marketing to Boost your loan portfolio without sacrificing rates I can work with your marketing department to develop specific growth strategies. For smaller credit unions that don t have marketing professionals and advertising agencies, I can help manage and implement your marketing programs. We will work together to increase membership profitably. By understanding the growth potential and profitability of the niche markets that make up your membership. The fastest, most efficient way to profitable growth is to identify your most lucrative member profiles, and go find more members just like them.