Explains the role of entrepreneurship in a market economy and studies decision making within a small business using the case study method. Integrates knowledge obtained from all business coursework in the preparation of a business plan. Students can research the external business environment and critically evaluate the opportunities and problems associated with a new entrepreneurial venture or business expansion. Students can use strategic management and marketing techniques to evaluate the development of a new entrepreneurial venture or business expansion.
Students can use the Internet as a research and reference tool.
Students can use a computer-based interactive business plan program to prepare a comprehensive business plan.