An aggressive marketing and advertising plan geared to prospective purchasers. Realistic expectations on the part of the seller. Selecting the type of auction that best suits the property and the seller's needs. Conducting the auction in a professional manner and following up through closing. Most properties, but certainly not all, are saleable by auction.
Some sellers try to sell unsuitable or unmarketable property through an auction.
Perhaps the project itself was poorly constructed or planned. These types of properties don't do well at an auction and most reputable auction marketing companies would not accept them. The auction marketing method has exposed the property to a large segment of the buying public. Many times a buyer who wants the property but is uncomfortable with the auction process will make an offer after the auction date. In other instances offers to buy the property prior to the auction date are made and accepted.