I admit it.
Sensationalism sells, hence the title of the article.
Believe it or not, in some strange way, the analogy between the current state of the Internet and Communism actually works. Communism promised to be all things to all people. There was a formula, a procedure, and a pattern. People followed it, and people lived it. Strangely enough, I see this every day in each new dot COM that springs up, or each new brick and mortar that take the leap into the digital domain.