Ironically, the jury is still tilting at windmills as to whether the whole billboard breeze is for naught, says Henry Kenski, an associate UA political communications prof and aide to Sen. Jon Kyl. I think they have a subliminal impact and a saturation effect. But no one can tell you if they're effective for sure. It's hard to prove. Others fall in the other campaign camp, he says.
Some people say spending money on direct mailing is most important.
But a lot of local candidates who can't afford to do direct mailing, especially early on in the race, are into signs. The popular idea is that they make a difference. But I do not know the impact. LaWall also says the outcome of Cardamone's case is out of her hands. I don't have anything to do with it at this point.