More color . Your products and ads can be displayed in picture quality color. Better exposure . You're not limited by size or other constaints. Cost effectiveness .
Web advertising is much cheaper than newsprint.
Better tracking . With a website you know how many people see your ads. Real interactivity . When looking at your advertisements, customers can email or submit inquiries though web based forms about your products and services. No writing down phone numbers or waiting til your business opens to call.