It goes back to the objectives again. It can be a team design. If you're going to ask where you want the company picnic next summer, you're not going to go through a long, involved process of writing questions. But if the output of the survey is going to determine the IT budget for next year and where that money is going to go, you're going to put a lot more energy into how those questions are designed. Many do, but some don't.
Some people are very bright and have been doing it a long time.
For other people, if there are starting questions, they might want somebody to edit the questions. Give me an example of a company that took the information they gathered and turned it into action. There's a retail company that we've worked with that disseminated an employee opinion survey across all their retail establishments. Part of the communication program of that survey was telling employees what they would do with information. So results started almost from the beginning of the survey.