The participants were project leaders spanning a variety of industries and functional areas, including information technology. As part of our sponsorship, we received access to a mailing list of the Project World attendees and other interested parties. We will include a cover letter letting them know that the directory reaches them with your compliments. We re working on the distribution of the 1998 directory. This can be a great entree for you to introduce yourself to someone new you start by giving them something that might be of value to them.
Word of mouth is our most effective marketing tool.
There s lots of marketing to be done. Do your part to build up karma to tide yourself and the rest of us through the business cycle downturn that is inevitably in our future. When times are good, prospective clients want to learn about us. Join the marketing committee. It s for those seeking to kick their business up to a higher level, or to jump start a business from zero.