To deal with the inevitable media attention that occurs during a crisis, every company should have a team and a plan for handling the press. It is 4 p.m. on a quiet Friday in August.
Top executives are away on vacation or business trips.
The corporate headquarters is emptying out as employees leave for the weekend. Suddenly the quiet is broken by the roar of motors, as a horde of television vans appears at the front gate. Satellite dishes sprout on the lawn like mushrooms. Reporters barge into the lobby, microphones thrust like lances into the faces of startled employees. An incident has occurred at one of the company's facilities, and the media wants a comment.