Today women are major players on almost every big-league salesforce. Salesmen who want to adapt to the new world of selling can start by learning three lessons from their female counterparts.
Women are adept at hearing what the customer needs.
If you do too much talking, you run the risk of turning your sales presentation into a debate. They're more apt to appreciate their surroundings. So they can customize their presentation to suit the person they're selling to. Women often network without an agenda. They develop partnerships that may or may not pay off somewhere down the line.