I end up feeling rejected when my calls aren't returned. As you may have gathered, I have a much different view of the telephone. For me, the phone is not just a means of communicating. I view it as a lifeline that helps me connect with my existing and potential clients. Having said that, I would like to share some techniques that can help those who are leery of phones to capitalize on the telephone technology at their disposal.
Some people think marketing can be done by simply sending letters, faxes and e-mails.
Using these methods should form part of an overall approach to communicating with the marketplace, but those who are truly successful strive to establish contact on a more personal level. In the vast majority of cases, the telephone is the vehicle that will allow you to orchestrate such a meeting. If you want your business to prosper and grow, accept the reality that you must become a skilled telephone communicator. Today's telephone technology appears to place hurdles in front of you, distancing you from the person you want to reach. It was bad enough when you had to do battle with an overprotective secretary or, heaven forbid, the central switchboard.