The host with the most The information architect has a tall order to fill. The role calls for someone who can think objectively and be sensitive to the needs of the site's users, while at the same time understanding the inner workings of the sponsoring organization, its mission, goals, and audiences. A good information architect needs to be a generalist, keeping multiple perspectives in view at all times. The Internet has challenged businesses and groups of all kinds with the task of organizing information for internal and external audiences. And with that comes the responsibility of defining parcels of information accurately, as well as how that information can be accessed and used.
Words often have more than one meaning, or can sometimes suggest unintended implications.
When testing a Web's functionality, ask users to comment on the labels you've chosen. This exercise might reveal things your team did not consider. It's best to categorize disparate content according to users' needs, presenting options in small parcels defined by a common denominator. That way, if a user's media player is not functioning or he is experiencing a slow connection, he'll still get the story in print. Web sites are designed for multiple users, each with different ways of understanding the information presented.