You're getting traffic, but no revenue. You think this presence is good for your business, but the benefits are difficult to quantify. Within a year, as you are constantly asked for more people and money, you start to fear that the Web is nothing more than a money pit. Before you know it, your site becomes hopelessly out of date and perhaps given up for dead by visitors. Because it's new, the Web is also bewildering and scary to many companies.
Technology changes every day, making no clear-cut answers available.
The benefits of online are compelling on the one hand but dubious on the other. While online gives you the opportunity to create exciting, changing experiences for users and to get closer to the customers who use your products, it is still a slow, frustrating experience for most people. Surfing the Web on a modem can be torture, especially if customers are connecting via a commercial online service. Also, customers have short attention spans online. To make things worse, there is no revenue stream in sight.