Proofread the newsletter several times before you release it. Clients want to know that you sweat the details. Good grammar, punctuation and style show that you care about the quality of work that leaves your office. If you don t have anyone on staff who can proofread and copyfit, hire a freelance editor or a graduate student in English to do it. No gratuitous graphics.
White space is way nicer than clip art.
Ask for their feedback whenever possible. But it can reinforce your reputation as a source of valuable advice and useful information. For more tips on promotional newsletters, click here . About the author David M. Freedman is a writer, editor, and media relations consultant in Highland Park, Illinois. He specializes in the fields of law, business, and personal finance.