They know selling when they see selling. They know that marketing is a pretty fancy word that means selling and that selling has very little to do with entertaining and laughing. Of the myriad of things you should know about television, I've limited my list here to only ten. You don't need Michael or Tiger or Dennis endorsing what you have to offer. And you're after sales, not Emmies.
Television is a visual medium.
Don' t think of it as a radio spot with pictures. Think of it as a visual story with a beginning, a middle and an end. Because over 70 percent of us mute the commercials with our remote zappers, if you're not telling your story and saying your name visually, you're not telling your story or saying your name at all. Television is powered by an idea. Forget the special effects, music, staging and lighting.