Students learn the principles of location theory applied to business-related problems. Practical assignments concentrate on determining potential markets, trade area analysis, site selection or choosing an optimal location strategy using GIS technology and other specialized software packages. This course focuses on the use of technologies such as the Internet programming, GPS and multimedia. Students use HTML and JavaScript programming for creating complex and interactive Web pages. Practical exercises include creating an e-commerce prototype.
Students study how to use the Internet in business-related applications including Internet mapping.
Since multimedia are essential for professional business presentations, students learn how to use a modern multimedia technology for integrating such forms of information as images, text, simple animation, video clips and sound. Statistical Methods Statistical methods represent a basic tool in business geographics. This course focuses on such aspects as inferential statistics and multivariate statistics. Inferential statistics covers such topics as sampling, estimation theory, testing hypothesis, measuring association, etc. Major Project Preparation Students formulate and present a major research project proposal including problem identification, analysis, solution design, deliverables and implementation steps.