Then they begin scrambling around, looking for more things to sell. It's nice to add products to your business if they improve your relationship with customers. Most times, however, these additional products suck up valuable resources, endangering current customer relationships and weakening your business. A wide array of different products usually belies a serious lack of focus. You are not in business to get rich.
Success is just a byproduct.
You are in business to help people. Creating imaginary customer relationships can help improve your business. If you don't immediately see close relationships, you need to find ways to build them. Knowing where your customers are, what they think, and how they react to problems are some of the key ingredients to a solid business plan. Do not rely on high-profile consultants to tell you what to do.