The robots analyzed a Web site's text, automatically came up with a definition for it, created a catalog of keywords and phrases for the site and stored the whole works in an indexed database. The catalog-anything spree has run out of room as Web pages multiply faster than electronic rabbits. You or your commercial virtual marketing service are responsible for getting your Web site listed in a variety of search engines, which vary in ways of operating. Sroka has a number of suggestions to prod a search engine into displaying your site when a particular keyword or phrase is searched. Here are three.
Search engines are always on the lookout for new revenue, and most sell keywords or phrases.
Sroka has spotted a Web site that explains in detail how search engines really work. Send career questions for possible use in this column to the automatic e-mail service on Joyce's Web site . Sorry, the volume of mail makes personal replies impossible.