This is a product for AOL members. We're appealing to an audience that knows what that stuff is, so we feel we can sell the product on the merits of its AOL-ness and introduce those people to the benefits of interactive TV, which is too hard to explain in an ad or a demo in stores. Those benefits will become inherent to them later. With broadband, they could get a spoken weather report. The issue today with broadband is that we have a lot of infrastructure and deployment but no applications that anyone can get excited about.
TV is at the beginning of a transformation.
They have got the content players and there also, our strategy is to work with every single network, and broadcasters can program their own interactive channels. But because we have HBO and Turner in the family, they can be out on the leading edge, again demonstrating what works, and stimulate them to jump in. For Time Warner, it now can play a leadership role in the transformation and how it plays out rather than being a victim of the transformation, which happens to many traditional companies. After a year of first-class cruising on DSL, I got bumped back to steerage.