N.C. He gives seminars, runs annual sales meetings, and conducts training programs on selling and customer service. And later that day, those same people re-told your story three or four times. Paul Homoly, business development expert and master storyteller, has created a formula for developing and telling high-impact stories within the sales environment. He has built a concept that makes telling stories a process you can duplicate called StorySelling. StorySelling blends the images and appeal of stories with the logic and intention of sales.
Stories make sales presentations memorable, fun and persuasive.
Add value to the product and the prospect. Have emotional appeal. Advance the prospect towards the sale. Here's an example of StorySelling. Let's say you sell residential real estate.