We're Nike, not Reebok, like that other high school or university, the logic of an affected student suggests. Primarily because his basketball coach has ties to the company. But also because he fancies himself not only an athlete, but a consumer. Nike marketing influenced Curry as a consumer by telling him he could identify with Michael Jordan and Gary Payton by buying their sneakers. In his mind, he's too good to wear anything else.
Students rely on schools to serve as neutral learning sites.
The wholesale peddling of students' attention, whether to receive products at a discount or win a contest, only disservices pupils. By selling out their own students, schools teach the pernicious lessons of self-identification through consumption and product preference based on little more than a monopoly for their attention. Children face enough advertising assaults without having to confront unilateral ad markets once they get off the bus every day. You may not reproduce the contents of this paper in any shape or form without the express written consent of The Cavalier Daily .