If nothing is done, further development of the Internet will be in danger. Thus, most people are averse to using their credit card on the Web. However, when they are dealing with free Web sites, users are, in fact, less reluctant to disclose personal information in spite of their worries about how this data will be used. Even though they are irritated by all the junk mail that they receive, users prefer to close their eyes to the problem and to tell themselves that, in fact, the information they are disclosing is just basic information and does not endanger their real privacy. More and more users, though, would like the situation to be changed.
Users have no idea as to what extent they are being commercially exploited.
They only see the tip of the iceberg. Commercial Web sites have a tremendous potential for the exploitation of commercial data. However, as has been earlier mentioned earlier, ever-increasing numbers of users are becoming concerned about these problems. Something will have to be done before such worries effectively stop the development of commercial sites. The question is how to approach the problem.