But a closer look reveals that e-commerce may be creation of a new kind of middleman. Once the details of online commerce are worked out, it and the Internet in general could reshape the structure of the business world. At least, that's the view of an international management consulting firm. These virtual communities are already making their presence felt. Investment site lets member's exchange investment advice without the benefit of a stockbroker.
Virtual communities erode the marketing and sales advantages of large companies.
Expanding markets through virtual communities, Companies would rather than fight the trend, and some smart companies will help build such communities and use them to reach customers. Successful selling on the Web requires a complex blend of Web design and database programming, server configuration skills, promotion and marketing savvy and much more. Fortunately the web can help. This spotlight will point you to tips on how to set up and run online business, and Hifunda's own special brand of e-commerce insight. Hifunda will also show you other e-commerce services and software for everything from outsourcing the store to processing.