There's no other driv ing force behind interactive television. This seems to be lost in the conversation. I recently chatted with some folks about this, and they thought I may be right in my assumptions, but I may also be on the wrong side of some nebulous generation gap. Television on Demand. The next holy grail of nouveau television, television on demand comes a bit closer to having some leverage, but this sort of open-ended programming could ruin the medium for good.
Television is designed to herd viewers into viewing patterns.
Certain shows follow others for a reason. One network competes with another in a warlike environment. Word of mouth takes a long time to cycle. When I think of video on demand, I think of movies or boxing or other special events. The new-TV folks think it applies to all television.