In addition to being a spa consulting company, HFD also funds and conducts spa-related economic and marketing studies. It included responses from 30 resort-based spas whose average age was 10 years old. In terms of spa services, the revenues primarily come from massage, facials, body treatments and nail care services. In the Fall of 1997, HFD looked at the market by examining responses from 2,767 Spa-Goers who used the spa at one of the 36 participating resorts. People want, and expect, spa services, and they will seek out resorts with spas.
Spas can have a definite economic and marketing potential for a resort.
The spa should complement and be integrated into the resort experience if it is to be a financially feasible and marketable venture.