Part B of this pair of courses involves detailed data collection, analysis, and reporting of results. This course is intended to commence three-quarters of the way through the program and to be taken concurrently with the next several courses. Submission of the project report and a formal presentation of results are required near the end of the program. The techniques and approaches of microeconomic reasoning are applied to issues of managerial decision making in the corporation. The theory of the market and the price system are closely examined for the purpose of identifying those areas where neoclassical economics is helpful to the analyst and manager.
Special attention is paid to cost-benefit analysis and models of economic behavior.
Theories of foreign direct investment and international competitive advantage will be examined in the context of the changing global economy. Special emphasis will be given to marketing in information industries and knowledge-intensive industries. TMP574 Marketing of Technology Based Products Adaptation and extension of basic marketing concepts for technological products. Special topics include technology assessment, technology transfer, and frameworks for national and regional technology policy. Concepts and techniques of strategic management are examined and applied to relevant cases involving technology management.