Success requires excellent communication skills and a solid analytical background.
A marketing graduate is well-equipped for a career in management and performance of fucntions which are among the most vital and interesting in the business arena. An applied study of fundamentals of promotions management and marketing communications. Use tools such as promotional plans, advertsising budgets, media purchasing, advertising goals and objectives to develop an understanding of promotion and advertising. Applications orientation provides ample opportunity for students to make decisions relating to advertising and promotion strategies. Objective is a better understanding of consumer behavior which enables managers to effieintly present products and brands in appealing and persuasive ways.