The business argument for a corporate GIS The best way to see this argument is to examine GIS in the context of other enabling technologies being used in the business environment. I will examine the utility and performance of these technologies from two different viewpoints. The size vs complexity view Let us consider first the size and complexity of business problems. By size, I mean the number of different entities that make up any particular problem. This has something to do with the number of balls we have to keep in the air.
Some problems are small in size while others are large, even enormous.
By complexity, I mean the number of different attributes possessed by each entity in the problem. This has something to do with the intricacy of the patterns on those balls we are juggling. Again, some problems are simple, and some are stunningly complex. Clearly, size is the quantitative aspect, while complexity is the qualitative aspect of our problems. And of course, some problems can be both big and complex.