But the logic, at least for the US company, is clear. Britons spend three times as much on sandwiches as on burgers - a third of us eat a sarnie every day. Well, perhaps more than you might think. Perhaps Pret a Manger customers represent the McDonald's customer 10 years down the line, grown health conscious and gastronomically sophisticated and a slave to the desk. Of course the basic food products are widely, if not wildly, different.
Vegetarian sushi is a bizarre concept.
Vegetables have neither the neutrality nor the texture of raw fish. Their cause was not aided by dry and solid rice wrapped up in double strength nori with the chewability of damp cardboard. Whoever had handmade these sushi had also gone rather light on the wasabi and the slices of pickled ginger were withered. Ni oise wrap was another grazing compound, owing more to fashion than good taste. It tasted like fish paste wrapped in chamois leather, with a bit of floppy Webb's wonder lettuce, tomato, raw french beans and slices of hard-boiled egg.