We are pleased to present some of our favorite learning resources. He drives home the point that the relationship between company and customer has been unalterably changed by the interactive power of the Internet. The key to effectively using the Internet in your marketing is to maximize its capability to provide individualized solutions to individual customers. Although this article seems a bit dated, its philosophy is still very current in its focus. The path to sustained marketing success is to not continually search for new customers, but instead to use the power of the Internet and database design to sell one customer at a time as many products and services as possible, over the lifetime of that customer's patronage.
Small teams work best.
Don't throw too much human talent at the situation in the beginning. The Net allows you to get closer than ever to your customers. Feedback now arrives in real time. Information travels faster than ever. Open systems become a lot more appealing than they were before.