Not long ago the media industry was bound by the territorial limits of the nation state. Today the media is an international industry in cut-throat competition to reach audiences. The book contends that British English has the upper hand, citing Star TV, a Hong Kong based institution launched in 1991. Through satellite television, it reaches 38 nations and captures a potential audience of 2.7 billion. There is also the BBC World Service with 143 million listeners.
Young people are active agents of change in the language.