Once this is completed they can place a bid on any auction that is in progress. All auctions will last for a period of 10 days. At the end of the 10 days, the auction is awarded to the highest bidder. The site also provides a platform on which all distributors of artificial insemination products can compete. All suppliers, regardless of breed or bloodline, are welcome to list their products on the website.
Suppliers benefit from a large clientele base, which includes a worldwide marketing system.