This Week in the Media 27 June - 3 July 1996 Each week McSpotlight will be updated on how the world's press has covered McLibel, McDonald's and multinationals in general.
Today is the second anniversary of the longest civil action in British legal history.
After 270 days, it has a strong claim to being called the most expensive and most disastrous public-relations exercise ever mounted by a multinational company. When the case was first listed, it was expected to last about three weeks. But 124 witnesses have been called so far, and another 10 are waiting for their turn on the stand. The trial is likely to cost the hamburger chain more than 10 million. McDonald's is represented by Richard Rampton QC, and a team of the most expensive libel lawyers in the profession.