Variations on a theme. Themes help turn ordinary holidays into extraordinary events. Christmas Buffets can become spectacular displays of Santa's toy shop and a Winter Wonderland. Lay out the elements of the event from the time members arrive to the time they leave. Astbury encouraged event planners to keep in mind the impact of the sensory experience.
Themes help tie the sensory experience together.
In a well-planned event, the invitations help build anticipation, the decorations set the mood, staff uniforming makes the anticipation real, and the dress code adds the sense of something special. Generating enthusiasm among staff can go a long way toward getting members excited about events. Enthusiasm is very contagious. Encouraging front of the house staff to wear theme costumes during the week leading up to an event is another example of how one can get the staff's involvement in promotion of special events. The ultimate anniversary.