Wider is not necessarily better. A correctly fitted seat will allow the weight of your body to rest on the boney tissues of the backside, not the soft tissues. A variety of padding materials are now used in seats. Find the one that fits your needs. Cycling shorts also contribute greatly to the comfort of riding.
Sunglasses also can contribute to comfort as well as safety.
Companionship is always good. Find a riding partner who desires to travel at approximately the same speed. Time spent on bicycles can be wonderful times to deepen relationships with spouses, children and friends. Make use of the resources available in our area. Many resources exist in the Coulee Region that can increase your enjoyment of bicycling, such as the Great River, La Crosse River and Elroy-Sparta trails, streets designated as bicycle pathways.