Interactivity is a false god. The task is building group-forming activities around content. It's about mindshare, not audience-share. It is too late to claim the settop box or the phone as the gateway. Napster's sharing software substitues communities for distributors.
Television can finally become a global experience with international communities of viewers.
Prime time will become my time, as Negroponte dreamed twenty years ago. And my place will also become any place. By 2007 television will travel on the internet. This may not change the nature of programs and even channels, but it will change the global nature of the medium. But, once you move outside your physical community, poltical and geographical borders melt away in a connected world.