The particular sports they attend, however, are much more varied than those that adults attend. These youth are more likely to attend other college sports forty-five percent more likely to attend women s volleyball for example. In general, youth s sports interests are more diverse and much more fickle. Youth can be diehard fans of a sport for one month and not even follow it the next. With short, intense and easy to follow stories the youth flock, but just as quickly their interest can wane.
Sports seasons are long and extend across changes in youth schedules.
Youth organize their lives based on school calendars and youth activities that change quarterly. As a result, kids with free time to follow baseball early in the season themselves may be out playing mid-season. These mixed interests present challenges, but also opportunities, for leagues, teams, and sponsors trying to reach this crucial consumer. The opportunity is in fan retention as young fans become hooked. Out of sports emerge opportunities to create easy to follow stories based on rivalries, athletes personalities and profiles, teams records, etc., which contain fans interest.