We like the east coast fast-food home delivery chain called Hot 'n Now. Your business name is crucial to your overall marketing effort. Even if you've been in business for several years, it's not too late to look again at your business name. Chances are that you've violated two or three of the seven suggestions we've listed. By the way, if you make the change carefully, your faithful clients will follow you and most will be very happy that you chose a new name that they could relate to and clearly understand.
Smart businesses know that all media works better if it is supported by the other media.
Put your web site onto your TV commercial. Mention your advertising in your direct mail. Refer to your direct mail in your telemarketing. Plant the seeds of your offering with some kinds of marketing and fertilize them with other kinds.