It is important that they come up with a clear plan, case statement, and strategy for following through with it. The plan should include potential donors, the time line for development of campaign materials and the solicitation, and the likely amounts that can be expected from major donors and categories of donors. The case statement is a very important document where you articulate your vision of how the new science facilities will improve science, teaching, and research and how this vision fits within the institution's long-range goals. The case statement is the document which is created to capture the attention and interest of prospective donors.
Strategies are also an important part of the fund-raising activity.
Strategies should include such things as models and drawings.