This page can in turn be linked directly to your checkout page, making it possible for impulse buyers to see the product, learn about it, and buy it in a total of three or four clicks. Make Goods Accessible Merchandising the bulk of your inventory is as important as promoting the big sellers. On the Web, the key to merchandising your full inventory is to make it possible for shoppers to find what they want in the fewest number of clicks. Otherwise, shoppers might become frustrated and jump your site for the competition's. Clothing and accessories retailer Eddie Bauer provides a great model for effective merchandising with a minimum of site navigation.
Shoppers are never more than two or three clicks from any item in the company's inventory.
Cross-selling can be as simple as displaying related goods together. Another place to consider cross-selling is on the checkout page. Many retail sites dynamically display products on the checkout page based on the goods already in the shopping cart. More important than the page you choose for displaying your cross-sell items is how well you target the right item to the right person. Pitch items to individuals who have shown an interest in similar items.