With coercive persuasion you can change people's attitudes without their knowledge and volition. Coercive persuasion changes both attitude AND behavior, not JUST behavior. There are seven main tactic types found in various combinations in a coercive persuasion program. A coercive persuasion program can still be quite effective without the presence of ALL seven of these tactic types. Using rewards and punishments, efforts are made to establish considerable control over a person's social environment, time, and sources of social support.
Social isolation is promoted.
Contact with family and friends is abridged, as is contact with persons who do not share group-approved attitudes. Economic and other dependence on the group is fostered. Disconfirming information and nonsupporting opinions are prohibited in group communication. Rules exist about permissible topics to discuss with outsiders. Communication is highly controlled.