The ease of finding what a visitor is looking for. Navigation is aided by understandable terms, the consistent placement of a navigational system, clear instructions to help shoppers make their way through 4. The assurance that a customer s personal information will be kept secure and private is a key attribute of fulfillment. Ways in which the look of a site communicates meaningful information. On the home page, a site s purpose must be clear to the first-time visitor.
Visitors evaluate technology largely in terms of speed and function.