People don't want to surf, they want to find. The service's main potential appeal to new and even experienced users is its ability to make recommendations . You fill out a form about your interests, but it stays the same unless you change it. The user supplied demographic information helps Buzz Notes match your interests with others in its database. The zip code information helps Buzz Notes present local information and service sites.
Users can also mark specific site recommendations from showing up again.
Peterson indicated that Buzz Notes can be adapted to other search engines. The core of Direct Hit's search technology is its Popularity Engine, which leverages a database of more than one billion search records and employs proprietary algorithms that dynamically rank the site selections of Internet users. Direct Hit assimilates this data into popularity rankings, reflecting consumer preferences for online information. Peterson says Buzz Notes will generate revenue by licensing its technology to portals and by transaction and affiliate fees as users click through to ecommerce sites. I'd like to license to them.