Some producers also have great contacts in the business that may be opened up to you. Promoters usually charge a percentage or direct fee and coordinate your promotions. Duties could include making phone calls, putting up fliers, renting a PA system, arranging ticket sales and security, scheduling sound checks, and many other things to ensure a successful event. Publicists are paid a direct fee, usually by the hour. A good publicist with many media contacts can get a buzz going about your music.
Some publicists also negotiate sponsorships and other marketing deals.
His goal is usually to get the songs in his catalog recorded on a commercial recording. A publisher enters into a deal with a songwriter where the songwriter provides the product and the publisher provides the marketing. They split the songwriter royalties when the profits come in. Radio Promoter - a radio promoter is hired by an artist or band to promote their song or album to radio stations, hoping to get airplay. The promoter typically sends out the CDs and follows up with phone calls and faxes to the stations.