The application of communication and marketing theory to the public relations process. Applications of these topics in laboratory and field projects. Overview of the function of public relations within the profit and non-profit sectors.
Students learn the basics of graphic design, graphic producdtion, and typography.
Emphasis on publication design and in particular on news publications. Overall aim is to reveal the relevance of design to clear and meaningful communication. An overview of the major approaches to social research, including use of existing data sources, and exploratory, observational, survey, and experimental research. There is a strong emphasis on practical applications especially how to use research principles to conduct evaluation studies.