She notes that as people age they have more trouble with clasps, buttons and zippers things that can be easily remedied. Abramson is passionate, verging on fanatical, about improving seniors' lives, and she is impatient with clothing designers who she considers behind the times. You can make a billion dollars if you are aware this market is available. She hopes couture designers and people like Donna Karan will take a second look at the senior market. We can't avoid it.
Seniors have leverage, disposable income, sheer demographics.
If we continue to ignore their existence, we won't be successful. She has created nine products for the stylish senior, including a French Bukhara weave walker bag, and a series of hip-looking red leather accessories including a pill case and an eyeglasses holder. Gold Violin products are mostly high-end accessories. Their most popular items are the varied walking sticks they carry. People should have one for evening, daytime, visiting the grandkids.