If you already have a business and are simply marketing your first vertical market application, you probably have the business basics taken care of. But if this is your first venture, there are a few things you need to do prepare to market your product. Even if you already have your business license and bank account you may find that marketing a retail product is different from private consulting services.
Some companies give preferential treatment to certified small businesses.
The Small Business Administration may be able to help you get your product to market. If your killer application is your first venture into private enterprise, you'll probably need a Business License. Even if your office is in your garage or spare bedroom, many cities require licenses for home based businesses. Be sure to check with your local government to see what's required before you start marketing. If your aren't marketing under your own name, and you aren't incorporated, you'll probably need to file a Fictitious Business name.