An example of an organization that, in its heyday, was very good at what it did and was famous for its appeal to volunteers, was the Peace Corps. Develop creative and challenging ways to translate group ideals into effective, visible action. Create a positive image. Be perceived as an organization that contributes to society in a meaningful way. Always keep in mind that the best way to recruit volunteers is by word of mouth.
Satisfied members bring in new members.
Tree-planting initiatives will not succeed unless the whole community is involved. Recruit children and you automatically involve their parents and perhaps even their teachers. Tree groups which at their core consist of dedicated volunteers are able to accomplish tasks on many levels and attain their objectives because volunteers are motivated, flexible, creative and often very well connected to influential people. For example, if your tree group has drafted an ordinance, ask a lawyer to examine it. If you're a nonprofit and your tax return is complicated, ask an accountant to prepare it.