Students use the Internet to learn about the media's influence on their thinking, consumer decisions and information evaluation skills. Taste testing products. Comparing radio commercials. Students listen to tapes of old and new commercials and evaluate changing advertising techniques. Writing their own commercials.
Students write and illustrate their own commercial for a fictional product.
Creating a collage of advertising techniques. Students look for themes in printed advertising and create a collage around one theme, identifying the target audience. We do computer catalog center, reference material center, locating information on the Internet, fiction, non-fiction and using a printed reference book to find what you are looking for. This is just a small sample of the lessons I have been working on. If anyone other slms folks out there have ideas to share I would love to hear from you.