The goal is to heighten the shopping experience for your player and increase your profits from retail.
Specific focus is on quality, quantity, size ranges, selection, condition, and mix.
Considerations are merchandise presentation, player flow and ease of shop operation. A goal is to provide better service for the player with fewer employees. Proper display creates the interest and excitement to entice a players to explore the shop. Once in the shop, displays point out important merchandise categories. Unique displays give the feeling that there is something special about the merchandise presented.