One word follows another, one thought follows another. Tools Introduce new or difficult elements one at a time. A tough story to read, and to edit, is the one that introduces 20 characters to readers in a dozen paragraphs. The frustrated reader turns back again and again to keep things straight, or just gives up. Recognize the value of repetition.
Teachers know the value of repetition.
Editors tend to be suspicious of repetition. It takes up space. An editor can recognize the heart of the story and reinforce it in a headline, a drop quote, and a caption. Difficult ideas can be expressed in simple sentences. Simple sentences are usually short, clear and easy to read.