They're about social status. Meanwhile, guys are bragging about getting laid. Other guys try to get laid so that they can brag too. This pattern lasts for quite a while - throughout the teenage years and into the young adult years. Then a change happens.
Some women start to look at their future once they reach a certain age.
Their friends get married, and they want to get married as well. They want to be Barbie, they want a Ken, and they want to live in a happy home together and have happy children. And here is where the problem comes in. They know what they want from women. Their surroundings don't influence them to marry in the same degree it does to women.