These questions will provide a foundation upon which you'll figure out your users' goals and address those goals. Next, we look at the other questions you should ask. When a user arrives at a site, they inevitably do so with some intention in mind. They might have a specific goal, or they could just be killing time. Understanding and addressing the range of motivations users have will help you create a more compelling experience for them.
Some users routinely visit a grocery store site just because they're running low on staples.
Others might be anxious about cooking for gourmet friends. A browser might just be curious about the range of vegetarian foods. Or they might be sneaky competitors, checking out your delivery promises. Use your influence to address user needs and create a good impression. It's highly likely that a visitor to your site may expect to be able to do certain things.