Larry Gigliotti Moderated by David K. Loomis 1. Cheng-Ping Wang 5. A Longitudinal Perspective on Infrequent Anglers Brian L. Bohnsack and R.B. Ditton 9. Segmentation is based on a fundamental human dimensions principle that different groups seek different characteristics from their recreational experiences.
Segmentation can be a powerful tool for understanding anglers in a state or regional fishery.
It offers a customer-orientation and can provide guidelines for improving resource allocations. Determination of segmentation variables, number of segments, and most suitable segmentation methods should be based on a clear understanding of the intended use of the segmentation and the advantages and disadvantages of the alternatives. South Dakota has used segmentation to obtain an overall understanding of its anglers. A cluster analysis methodology was used to segment resident South Dakota anglers based on their rating of 22 factors they take into account when selecting a good fishing spot. This presentation will present the variables used, discuss the profiles of groups identified and compare results to a similar analysis applied to a regional fisheries in South Dakota.