A personal look at doing business at the world telecoms trade fair, by the BBC's Richard Quest in Geneva.
Some stands cost thirty million dollars.
Most of the large companies have video walls, meeting rooms and staircases wandering off into the rafters. And where you are is where you stand. I have rarely ventured to the mysterious Hall 7, and Hall 8 might as well be on the moon. But all the big players are next to each other - vying for attention with a cacophony of noise, videos and live acts, including, in the case of the Russian delegation, traditional dancers in costume. Gallic pride And bigger is best.