A trademark assures consumers of consistent quality with respect to those goods or services and aids in their promotion. Tony the Tiger Design. NBC Chimes for entertainment services, MGM Lion Roar for entertainment services. In some instances, specific colors, by themselves, may be recognized as trademarks, such as Owens-Corning's PINK for fiberglass products.
Some terms are inherently distinctive and therefore strong.
Other terms are less distinctive and thus weaker. Coined terms are the strongest trademarks from a legal standpoint. B. Arbitrary - An arbitrary term is a common word or words having no apparent relationship to the goods or services with which the term is used. Such trademarks are also considered to be strong from a legal standpoint. C. Suggestive - A suggestive term invokes a quality or characteristic of the goods or services.