Now officials have turned to eye-catching messages that use explicit images, pop culture and the language of gay sex to grab the attention of their target audience. A Web site operated by the San Francisco AIDS Foundation's Gay Life program includes graphic tips on how to enjoy sex. About 1,200 men per year participate in these city-sponsored workshops. Dozens more receive counseling. Positive Force, for example, is throwing a Poz Prom later this month to foster relationships between already infected men.
Some events simply offer a chance to watch movies together or tour gay bars.
Others are discussion groups, such as on the latest AIDS research. The University of California Aids Health Project holds a bowling night and a series on dating. Effectiveness questioned While some in the gay community endorse the campaign's graphic images and language, others believe they perpetuate a stereotype and may not stop risky sex. Roland Foster, a staff officer for the congressional committee on government reform, which looked into federal spending on AIDS programs last year, questioned the efficacy of such programs. One of the most talked-about campaign in this year's efforts involves a huge billboard towering over the Castro district.