A LOGO 1. A logo serves as a visual identity for a firm. Remember that more than half of all people process information primarily visually, while auditory and kinesthetic processing come in second and third, respectively.
Visual identity has a big impact.
Even a small company can create this promotional payoff with appropriate use of an effective logo. Since every company of any significance has a logo, you mark yourself as professional and credible when you too have one. A distinctive logo used proudly and extensively gives your company a recognizable look, so that envelopes bearing it get properly sorted by customers and mugs imprinted with it reinforce customers' relationship with your company during their morning coffee ritual. Hire a professional. Even if you have a good idea for a logo, you'll find that a pro can take it to a level of execution that can stand the test of time.