For a number of reasons, I am skeptical that human organ donation is going to see a significant increase anytime soon.
Several approaches are underway to address the problem.
First is community education on health matters with a focus on healthy living styles. The goal is to decrease the demand by modifying the behavior of those whose unhealthy lifestyles results in the need for a transplant. Second, a variety of studies are underway regarding the use of animal organs in humans. Limited availability of human organs and tissues, coupled with recent biotechnical advances, has increasingly led to implantations of living cells from other species when human donors are not available, when a bridge organ is needed, or when animal cells may provide a unique benefit. Xenotransplantation is the use of live nonhuman animal cells, tissues and organs in human patients.