The culmination of the public relations curriculum, the course operates as a public relations agency, serving the needs of an acutal client. The course offers students the opportunity to develop a complete public relations campaign. Emphasis is placed upon concept, strategy, tactics and presentation skills. Focuses on the libel and privacy torts, information access problems, shield laws, broadcast regulation, copy-right problems, and constraints on political communication and advertising. Junior or senior standing is advised.
Students take part in career development and professional development seminars.
The student assumes responsibility for the production of a project under the direction of a faculty member. Emphasizes adapting writing style and format to specific stakeholders and to a variety of public relations situations. Students have the opportunity to examine professional copy and produce their own writing for inclusion in their portfolios. Each student receives instructor's critique of his or her writing and has a chance to critique fellow students' work. May be repeated for credit if content differs.