Love hearing those commercials for businesses in Paramus and Manhattan. Actually, the former program director never left town after the new honchos at what once was the most popular radio station in town fired him more than a year ago. Biding his time, Michaels hired out as a music consultant for a number of stations in the Lower 48 and interviewed for a few jobs. But he never wanted to leave Alaska. After five years in the state, he knew the market, and he knew good radio programmers were in short supply.
Sales are more important than what's good for the listener.
That's why KWHL and KBFX are almost indistinguishable. As of Aug. 4, Michaels returned to Anchorage airwaves as operations manager for KZND, 87.7 The End. So far, the station boasts a modern-rock format with a few commercials sprinkled in. Don't expect any live DJs till September, Michaels said. I don't want any listener to confuse The End with that other station for more than one song.