Extra work required of grad.
Students assist local businesses in tax return prep.
Planning, design, execution, and interpretation of applied marketing research studies. Determining promotion budgets, planning and building promotional programs and campaigns, evaluating promotional effectiveness, scheduling and controlling promotional impact, and coordinating information flows to and from intermediaries and other marketing institutions. Problem definition, questionnaire design, attitude measurement, data analysis, and demand forecasting. For those interested in conducting marketing research or using research information for marketing decision making. Control systems and research.