Facsimile messages may be more reliable and faster and are increasingly relied on by local businesses for most communications. Telemarketing, exhibitions, trade shows and missions, catalog and video shows, and advertising media such as newspapers, radio and television are used for market promotion. Direct marketing will not likely be cost-effective in view of the small size of the market. Television serves only a limited section of Nepalese consumers, primarily the more affluent urban population, but newspapers and radio reach most parts of the Kingdom. Selection of advertising media thus depends on the target group.
TV advertising is the most appropriate means to reach the urban middle and upper classes.
For a basic consumer product, advertising in newspapers and via radio is more appropriate. Advertising costs are lower for newspapers and radio than for television. Names and addresses of major newspapers, and radio and television stations are given below. Inclusion in this list does not constitute U.S. Government endorsement. Building Post Box No.