Some web pages are not worth the bytes they are printed on. I had a conversation with a fellow business person this morning about 'location' on the World Wide Web. At first thought, it seems obviously true that a good location will attract the most traffic. This much is true. Location' means nothing on the virtual web.
Traffic is the only thing that counts.
I've said in this column many times before that the key to success in a web project is to define the terms of your success. To generate leads from small to medium suppliers' or 'To distribute information about our products while reducing expense' are some examples. Then, and only then, can you begin to make common sense decisions about where to build and market your site. Just yesterday I was called in to prepare a 'site review' of a site designed by one of the largest web design houses in the area. The site looked great.