American society continues its trend toward being more affluent, more healthy, and more hedonistic than at any time in our history, and there appears to be little on the horizon that will change this trend in the immediate future. How manufacturers and suppliers of goods and services market their products, however, is changing by the minute. Marketing Through New Media is designed to give you an introduction to the forces shaping the business environment. What we intend to do is get you thinking in non-traditional ways that will leave you poised to take advantage of the challenges and opportunities that new media present to the business community. Like the rest of us, you'll learn as you go along.
Today is history.
How tomorrow looks is up to you. What we can tell you is that whatever happens, the future is going to be interesting. The Marketing Imagination reflects the conviction that the way to deal with what's new, as well as what's old and enduring, is mostly by being widely informed and thinking straight. A course web takes a different size and shape week by week. That's not true of most marketing or p.r.