Poor timing, bad ad copy or graphics, or many other possible problems may have contributed to its ineffectiveness. The single most critical element of your advertising plan is defining your purpose. To coordinate ad copywriting, visuals, media buying, and other elements of your campaign, you need clearly defined objectives. First, decide what you want to achieve. Develop a distinctive image in the marketplace.
Stimulate sales leads.
Increase store traffic. Acquaint customers with new products. Promote a special event, such as a new location. Tell customers about special services, such as credit plans or delivery. Tie in with manufacturers' promotions of brand-name merchandise.