Consider how these customers will know about or find your site. Being on the web is one thing, but it is not sufficient anymore. To be successful, one must offer a useful on-line service, but also ensure its visibility. The usefulness of a web site is directly related to its targets and objectives. If a web site features a product for sale, it must present the product, along with the information the customer needs to evaluate the offer, trust the manufacturer, understand the buying process and eventually buy the product either on-line or by more classical means.
Visibility is essential for web sites.
Visibility relates to the site name and to its presence in the major search engines, indexes and reference sites. The Internet definitely offers an opportunity for developing countries. It can open new markets for their businesses, especially for exporters which can bypass their traditional market limits, by presenting their products on the web and beginning to build new commercial relationships over the Internet. A growing number of magazines and newspapers in developing countries are also creating web sites. Arnaud Dufour is an Internet consultant based in Lausanne, Switzerland.