More by this author Distributors and their customers often share common ground when discussion turns to competition. For some distributors and their customers, the answer is special effects. Engraving, embossing, foil stamping and thermography can create subtle, but stylish images or make bold impressions.
Some distributors use special effects in their own marketing efforts.
Others sell special effects to customers and keep samples of their work to show off to new clients. You throw those in your sample portfolio and they're very impressive. N.Y. The dark green cover has the year embossed on it. A rectangular gold foil stamp surrounds the year. The company's name is gold foil embossed near the bottom of the cover.