I n the new economy, start-ups with limited deals experience are demanding innovative solutions to their problems from lawyers. Matt Byrne examines how the smartest firms are adapting their service for the discerning dotcom client The new economy. What is certain, despite this year's adjustment in the markets, is that the new economy still offers almost unlimited opportunities to those players who understand how it works.
Technology is about realising potential, fast.
As such, the next Ciscos and Microsofts may be already out there. If UK law firms want to act for them, they need to be able to answer some tough questions. The new economy has changed the legal profession more in the last two years than it had changed in the previous ten. From taking equity in a client's business to turning up to meetings in chinos and polo shirts, many law firms are changing in line with the demands of their clients. The most successful at this transformation will be the ones advising the FTSE 100 players of tomorrow.