Basketball has lunch boxes, school binders, fake tattoos, and a thousand other items. Football jerseys and backpacks are everywhere. Sure, headgear, wrestling boots and singlets sell well to mat folks, but wrestling people want more. They're starved for mainstream stuff, and the potential in this powerful niche is just begging to be tapped.
Several factors make the wrestling niche so promising.
I've thought about this question often. My light bulb clicked on at the 1998 state tournament after one of my seniors suffered a dream-shattering overtime loss. His parents were distraught. Our entire team was shocked. No one knew what to say or do.