It's a problem that we all recognize, many have struggled with, some have ignored, and few have conquered. Focus your attention on technology adoption rather than technology transfer. Technology adoption is the complex phenomena we all envision when we speak of technology transfer. As Jones has alluded to, adopting a technology is more than a technical issue. It presents technical, social, behavioral, managerial, and organizational barriers.
Technical barriers are frequently the easiest to resolve.
Social and organizational barriers, which technical firms struggle with, require the most attention. Build a guiding coalition within the organization that owns and believes in the investment. This coalition must be led by someone with decision and resource authority. To improve the probability of success, make sure those practitioners and managers most respected in the organization are part of that coalition. Hold this coalition accountable for bottom-line impact.