These domains will appreciate dramatically in value over the coming years. Because of this, critics have a hard time swallowing multi-million dollar sales. However, generic domain value is overlooked. Generic names are authoritative and demand respect. More importantly, vanity names attract venture capitalists.
Venture capitalists see hundreds of business plans yearly.
Short, catchy names. You be the boss. Established companies are buying vanity names, too, not just internet start ups. United's head of marketing pointed to their across the board marketing strategy. Details of the transaction were not disclosed.