The station was up to third place in the battle for the 18-34 male demographic, according to the spring Arbitron rankings released earlier this month.
Share represents the percentage of radios in use tuned to a particular station.
To go from 18th to third is just incredible. This is only the beginning, but it sends a signal that we're going to be a major player from here on out. Howard is going to have a huge impact on Charlotte radio. Local industry experts agree Stern's debut has been impressive, but say the key will be converting growing audience share into local advertising dollars. WXRC has attracted only a handful of local advertisers thus far, but Lingafelt says he is confident more will come as the ratings increase.