In the process, we help our clients send a message that counterfeiting of their marks and brands simply will not be tolerated. Any litigation is time consuming, distracting and very likely expensive. In addition to taking important personnel away from the main business of a company and leaving a cloud of doubt and uncertainty with respect to a potential judgment hanging over it, litigation also entails counsel fees, filing fees, deposition expenses, copying and printing costs for documents and exhibits, travel expenses and many other costs. These can add up quickly and can impose significant burdens on a company's business. Many businesses carry general commercial liability policies and many, if not most, of these policies include some form of advertising injury coverage.
Some businesses carry policies specifically addressed to patent infringement as well.
That expertise and experience is therefore available to address any insurance coverage issue that arises in connection with IP litigation.