So strategic . Like a coup, or a conspiracy or something similarly grave and meaningful. But there are plenty of other words you could use in its place. The most practical way to think of it is as a plan to get something done. A plan about how to communicate during a crisis and to whom A plan about getting people to make a certain choice or change a certain behavior.
Tools can be a varied bag of tricks.
But in essence, they are all the means by which you will communicate the right messages to achieve your objectives. Research prior to developing your strategy will provide you with the direction you need. This is because teenagers can be very self-conscious about their emerging sexuality and sexual practices even though they are curious. Clearly, what the research has indicated for teens cannot be applied to, for the sake of the argument, middle-aged divorc es who have returned to the dating scene and want information about safe sex too. Because of this, the strategy you might adopt to get this information to each of the groups will be different.