It's your job to make certain they do. Product Appearance - Few things are quite so amazing as jewelry under the correct lighting. People who are in the market for jewelry need to be dazzled, and light playing off the facets of gemstones can work wonders. The same is true for products with a highly polished finish, such as china, appliances, glassware and silver. Products with a better appearance lead to more sales.
Some retail stores make half their income on impulse purchases.
The best way to point them out is with proper lighting that brings the signage and items to the customer's attention. Here are a few more often-overlooked benefits to better lighting for your retail store. Keep these three in mind when considering the importance of imrpoved illumination. Outdoor Light - It's difficult to sell to customers unless they come into your store. You must creat an environment that looks very inviting.