First, obviously, people decide to create the company, to give it birth. Clearly, this is risky. Second, there is the question of survival in the first several years. Three out of five firms die within their first 2-3 years. To be successful, Lycurgus and Solon must agree to sacrifice some cmpany products so as to concentrate on those which are more profitable.
Stability is the goal.
Fourth, Lycurgus and Solon should try to gain a national reputation for Delian Open Horseless Ciarriage, to establish its special position in the industry. Manufacturing and marketing must be conentrated on an improvement of the company's special image. That there is no timetable for the points at which Lycurgus and Solon should initiate these changes, and that the changes should be started while the previous stage is still bringing success, poses a challenge to Management.