Market October marks the beginning of the marketing cycle in high tech. Budgets and initiatives for the coming year are typically set in the fourth quarter.
Summer is over.
The people who spend money on technology are back at work. Come January, things begin to happen. That's true every year, but especially true now. Like the tides, the cycle we are about to experience may be astronomically high. That's because we are also at the start of a period of technology replacement.