The GCM includes tracking and measurement tools to help companies determine the effectiveness of different marketing and sales campaigns. In addition, the company provides lead capture software, which can be loaded on notebooks and other PCs. The web-based registration offerings can feature multiple language capabilities. The company's lead-retrieval options include badge readers, a software application for capturing leads and printers devices. Exhibitors can also use the ExpoMobile handheld system for capturing leads.
Salespeople qualify customers by jotting the answers to questions on the device's small screen.
In November, Trakker also launched its own online registration application. Users can search by product category, keywords, material, price range and supplier. The web site contains articles, worksheets and other tools for planning events. As part of this program, telephone debit cards, containing a sponsor's message and web site address, are distributed to show attendees before an event. Then, participants have to log-on to the company's web site after the show to see if they won the raffle.