When we hear that, we smell blood. Smart companies develop crisis management plans. First, they determine the kinds of crisis that can hit them. Scandals, white-collar crime, mergers, firings, false accusations, downsizing, and bankruptcy can lead to a crisis for any insurer. Managers who believe it are putting their companies at risk.
Some companies are constantly on the alert for any hint of a crisis.
They aim to resolve it before it causes trouble. At the first sign of a crisis, their senior managers will meet to discuss it and find ways to contain it. A spokesperson can be the CEO, a VP, or an experienced communications specialist. If a spokesperson hides, reporters can always find somebody else to comment on the situation. Which means that a company loses the opportunity to control their message and keep the record straight from the beginning.