One hour of lecture and four hours of laboratory. Attention is given to the manner in which such devices as radio and television commercials and dramatic shows, films, and various print media are used to influence mass behavior. An introductory study of the methods of design and layout for the mass media. Four to six laboratory hours per week required in studio design projects. Required of all senior DRCM, Communications option majors.
Students develop job hunting, resume and self marketing skills.
A history of the development of the cinema from its beginnings to the present day. Emphasis on the artistic, social, economic, and technical phenomena which have influenced the growth of international films. Important representative films will be screened and discussed. Social, ethical, and legal responsibilities of the mass media and entertainment arts. Successful completion of this course satisfies the general degree requirement for oral competency.