Millstein said newspaper companies need to see online publishing as a component of the whole enterprise and keep their eye on the bigger picture. Most sites appear to be focusing on advertising as the primary revenue source, at least for the near term. The Wall Street Journal may be charging for subscriptions, but you're not the Wall Street Journal. Even so, most sites are also looking at multiple sources of revenue. Alliances are another clear trend among the more vigorous sites.
Some Web sites report that they're nearing profitability today.
Weaver explores new media strategies for McClatchy Newspapers.