MSN Music integrates technology developed by Hinman and the other founders of Mongo Music. Microsoft acquired the company last year and put Hinman and others from Mongo to work on expanding the technology s potential. What they developed is an online music service that provides amazing breadth and depth of content and music. The music is grouped into more than 20 different music styles, based on such music styles as rock, classical, and soundtracks, and more than 200 sub-styles. These preprogrammed stations are just a launching pad.
Users can mold music styles based on their mood or favorite tempo.
By offering the title of a favorite tune, users can listen to a radio station with 100 or more similar songs. Songs are grouped and classified based on human, as well as electronic analysis, of the music. The human factor comes from a staff of MSN groovers with exceptional musical resumes. Stanfield is a graduate of the Berklee College of Music in Boston and was a member of the rock band Black Lab. The groover assigned by MSN Music to electronic and dance music runs his own record label and has worked with various artists.