Sometimes you may encounter local printers who have either never worked with a freelance writer or have never farmed out referrals to freelancers. It is your job, as a freelance writer, to encourage printers to outsource work to you, as well as to emphasize and re-emphasize the benefits of doing so. Not every printer is aware of how freelancers work, what they charge, what their responsibilities include, and what their objectives are. You may want to provide a fact sheet in your promotional package that answers these questions. Whenever the printer contacts me to provide copy or assist with the print job, the printer bills the client under a single invoice.
Successful marketing is repeat marketing.
The first time around a printer may not be interested in what you're offering, but keep repeating the benefits of your services by using different marketing strategies and you'll increase the value of your services and increase the chances of printers wanting to work with you. THE END Brian Konradt is the owner and operator of FreelanceWriting. Nicole Bishop, 2000. All rights reserved.