Because of this profound level of exuberance, there are several problems we need to explore. That is, companies throw a Web site out onto the Internet thinking that people will stop by and browse. Users don't want ads, they don't want mission statements, and they don't want to hear about how cool the company is. Users want information, they want results, they want interactivity. The kind of information they want, and the kind of interactivity is a mystery.
Testing is required.
Surveys need to be conducted. Analyses of users and their preferences are necessary. The bottom line is that simply displaying corporate information on the Web is a formula for business failure. In my experience, there are basically two types of companies. The first see the Internet as a poison pill, the rest see it a magic bullet.