Thus the components that comprise the Environment Analysis will be individually written. All subsequent portions of the Marketing Plan are the responsibility of the team as a whole. Revision of SWOT Analysis Team Responsibility Revision of Target Market Selection Team Responsibility 1 st Formal Submission of Marketing Strategy Implementation Team Responsibility Grading Individual participation points are earned for completing internal drafts and peer reviews by the due dates and times. Formal written submissions will be evaluated, with feedback and grades provided. Additional Information about Marketing Plan Project Please see our class website for detailed information about the Marketing Plan project.
Solid arrows represent revisions of documents.
Exam 1 and Exam 2 are each worth 150 points. I must approve any excused absence in advance of the date of the exam . If an excused absence is granted for Exam 1, Exam 2 will count for a total of 300 points. Any student granted an excused absence for Exam 2 must complete an essay examination by noon on Stop Day. Class Participation Eighty points are available for Class Participation.