Perry Farrell did a really good job with Lollapallooza in general, I think. There were some really fun tours, but it just got too big and became too much of a hassle. I think we're kind of at this crossroads with these big festivals right now. Pace Concerts and the other large festival and concert machines that do large promotions aren't seeing as much money as they once were. There's also a big liability issue involved in putting these things on.
Summer festivals are really hot, sweaty, unwieldy things.
There's a whole different crowd that goes to Lollopallooza compared to something like this. With those bigger festivals, there's a lot of head-banging going on, lots of tension, lots of that 'let's get drunk and fight' attitude. With the Electronica festival, I really wanted to bring some grassroots flavor to it, bring it down a little bit, but with different things. There's going to be swimming, and so on - people won't encounter those sorts of problems with us. It's a very vibey event.