Surprisingly, the longer the validity of your guarantee, the more it boosts sales and the less people actually take advantage of it. Offer interactive features. People love contests, quizzes, surveys and the opportunity to post their thoughts and comments. The more two-way and participatory you make your site, the more time people spend there and the more often they return. Make sure the site loads quickly.
Surfers hate to wait.
Type in your Web address and time how long it takes for the home page to come up. If it's longer than 20 seconds, find out how to make the graphics smaller or reduce the number of pictures. Many visitors won't sit there even that long. Make it easy to buy or get in touch. An astonishing number of Web sites make it difficult to find the telephone and fax numbers and the address of the company.