In order for the teacher to facilitate, one might want to practice with positive and negative words and demonstrate the difference between connotation and denotation. Now the students will understand how important words become in an ad and will transfer this process in the project below. In small groups,the students will make up their own product and develop an ad to present to the class. The students should use as many propaganda techniques techniques as possible. Many other language skills can be explained such as alliteration, rhyme,connotation, denotation, and jingle to make the ad more stimulating.
Students can use the following rubric for evaluation.
Evaluation sheet or Rubric. Jingle Enunciation Pronunciation Count 10 points for each category and then have the students to tabulate each group. The teacher will video the commercials and then the class will watch again to evaluate each project. The students will write two paragraphs for homework. One might also use the computer to view the ads on the Internet and determine the ad's techniques and lures.