The back few pages were turned over for the publication of advertisements for research or academic jobs. This same type of low key advertising can be maintained in electronic journals, with a link being made to the area which contains the advertisements. Sponsored journals are those which would be supported completely by secondary funding streams. Journals may be supported by membership in a particular organization, or by sustaining grants from corporations who benefit from the work, or by governmental agencies. One benefit of the production of sponsored journals is the ability on the Internet to discreetly link information.
Several sites have notices indicating who sponsors a site with a link off to the site.
These libraries may well resemble existing on-line databases. Users must be subscribers and charges will be levied for access and searches. In this way, publishers will be able to distribute their information on a one time basis, the clearinghouse will be a subscriber as well as a permanent repository of the information. One way in which corporations may become increasingly involved in sponsoring journals would be by the journal being hosted at a corporate site. Much of the cost of the journal would become hidden, while all of the traditional front end work would still be performed by the journal staff.