At Nationwide, customer service is a founding principle that we've focused on throughout our rich history. Our dedication to serving customers is shown through our commitment to three tenets - access, customization and ease of use. We realize today's customers want access to product and service information anywhere, any time and any place. Customers expect their business transactions to be easy, and they want customized solutions for their financial needs. Nationwide is well positioned to meet these needs and forge a unique position in the highly competitive financial services marketplace.
Technology is a critical component of our customer service strategy.
Whether our systems are designed for sales or service, they keep Nationwide at the forefront of positive change in our industry. We're providing more tools for our agents and producers, giving them more information to strengthen overall customer relationships. And we're using technology to improve the service we deliver, making it easier to serve customers on their own terms. Internationally, we are focused on systems that provide producers and customers with sales, product and service information that is tailored to the country in which they do business. Using technology to meet these goals will ensure Nationwide delivers consistent, high-quality service to customers throughout the world.