When the expansion went West, Mark moved to the West Coast to oversee that operation. Our Operating System is based on that premise , and when our franchisees implement our Operating System, they create a market for our auto painting and body repair services in their immediate market area. And as a result of our performance, our franchise owners, on average, make more profit than anyone in our industry. We have a most aggressive and progressive advertising and marketing strategy that drives potential customers to our centers from the day a new center opens. This is a key component to our success-the creation of new customers.
Uniformity is important as well.
It provides franchisees with not only a good business, but for most it also provides the kind of income that will guarantee a fruitful lifestyle for themselves and their families, both now and well into the future. And unlike many small businesses, our system is designed around a franchisee's desire to be home for dinner with his family, as well as have most of the weekend off to share with the family. Customers literally see the value we deliver. We really have no national competition in the production auto painting segment. Our competition is actually any other retail business that courts discretionary consumer dollars.