No paper changes hand and purchases from any of the three stores are updated daily, therefore redemptions and purchases can be made at any location. These people buy at full retail and purchase early in the season, and may not want to know that the item they purchased last week is now marked down. Make sure your direct mail campaign omits these from the mailing. Knowing who purchased a certain item, but not a related item, can be valuable information to some retailers. This long-running promotion was thought to be a success until such analysis proved otherwise.
Successful retailing is all about building a relationship with customers.
The more we know about them the better we serve them. The better we serve them the more loyal they become. And those with the best information win. Jan Ciuciura is the President of Sussex Retail Management . Contact him for a free listing of North American supported retail information software and point of sale vendors.