The Lewiston Chapter boasts a three year Marketing Program and has a long history of success both at the State and National levels. Membership in the Lewiston DECA Chapter is the largest in the State of Idaho and is well-known throughout the community and the State. Students who continue with the program will earn either humanities or elective credits. All credits will contribute toward graduation requirements and will help prepare students for college experiences in any of the business fields and work readiness. Students study general economic and business concepts as related to the free enterprise system and other governmental systems throughout the world.
Students also learn about consumer economic issues such as finance and checking.
All students will prove their competencies in job seeking skills including cover letters, applications, and the interviewing process. The primary focus for this semester is the utilization of promotion in marketing. Students will learn and apply the promotional mix and focus specifically on advertising and personal selling as promotional tools. All students will participate in the DECA Takeover which provides students with the opportunity to apply what they have learned in class to the workplace. Studies include buying, pricing, displays, store layouts, visual merchandising, risk management, introduction to management, scheduling, stock and inventory activities.