Other forms of online advertising, such as banner ads, are expensive. Bulk submitting is a bit like being in the phone book. In search engines, the higher you rank under important keywords, the more traffic you'll get. Search engines generate more traffic to Web sites than almost any other source. A number of resources are available that teach the specific techniques necessary to increase your Web site's rankings in the major search engines.
Several books are available that teach search engine positioning.
Search Engine Watch is a veritable cornucopia of search engine trivia and facts as well as a terrific Web master's resources area with information on each search engine's ranking algorithms. Web Position Gold is a rank measurement software tool available from FirstPlace Software. Attaining top 10 rankings in major search engines is not particularly difficult. You do not need to be a supertalented Web page designer to do things to your Web pages that will improve rankings. Most of it is rudimentary HTML coding.