Discussion will continue through Week 3. Sales, Marketing, Globalization, and Company Profiles Sales and Marketing is a key business area. The Internet seems a natural medium for interacting with customers. But as Chapter 2 relates, move cautiously in this area as well. It is easy to focus on the wrong aspect of marketing.
Time is compressed in E-commerce.
Our mistakes move quickly through the marketplace. Plan carefully, implement carefully, spend your time and money wisely. Product delivery can be a really tough problem depending upon your product. We learn from examples and your authors offer us a number of examples of successful companies in the E-commerce industry in Chapter 4. Find out what is happening today with these companies.