The way Michael sees it, search engine optimization is the one thing you have to get right. He got it right - and tells how in his book. However, innovative thinker Mark Joyner, CEO of Aesop Marketing Corporation, disagrees. If they ever learn what is wrong with this approach it will only be after many hours of trial, error, and lost profits. Maybe both of them.
Search engines ARE important.
They are wonderful traffic-boosters if you learn how to use them to their full potential. For example, I've had great success with a traffic-boosting method which many Internet marketing gurus overlook. That approach seems a little crazy, but people like it, and recommend my site. I'd really appreciate that. Eldon says a technical problem was causing him to lose subscribers and wasting a lot of his affiliates' efforts.