This emphasizes the study of the principles that govern global strategy implementation in a high tech industry. Technology Transfer examines the international aspects of business strategy and the functional aspects of international activities. Statistical Decision Analysis explores the use of partial data for purposes of estimating, predicting, forecasting, and decision-making. Negotiations develops negotiation and dispute resolution skills through simulations set in dyads, groups, and multilateral contexts within and between organizations and across cultures. The emphasis is on diagnosing the determinants of an industry's structure and formulating a rational, competitive strategy for coping with that structure.
Special attention is given to problems of entry, exit and pricing.
Macroeconomic Environment inspects the economic mechanisms and trends as well as cultural, social, and political environments that shape the economies. Strategic Marketing introduces the customer-focused organization, and presents current theories and practices of marketing management. Special emphasis is put on topics relevant to high-tech companies as B2B marketing, new product development, marketing resource allocation, technology marketing and competitive strategy. Market Research explores the gathering of marketing-related data to yield the most valuable information. Individual and Group Behavior in the Organization uses cases and simulations to explore how theories of behavior apply to individuals and groups within organizations.