Get the most out of your advertising budget. Do it right. Telemarketing If you're going telemarketing, you'll need a good, effective script that gets to the point quickly and interests the customer. Keep it as short as possible. And encourage lots of calls.
Telemarketing is a numbers game, after all.
The more calls, the more sales. They're great for introducing new product lines to consumers and distributors and they can make a direct mail piece or a future sales call more welcome and productive. Economies there are still weak and there is a substantial financial risk. Distributors in the area are un-tried so extend credit with great caution. On the other hand, when this marketplace stabilizes and prospers, those companies with an early foothold will be in the best position to reap the rewards.