Eyes move from left to right and top to bottom. Visuals and graphics Use to enhance your document. Don t go overboard. Boldface and larger than text. Use captions under pictures or graphs.
Studies show people read captions immediately after they read the headlines.
Separates paragraphs, sections, text. Leads readers through the document. The general layout should look similar. The natural center is the most common focal point when viewing a document. Two small shapes balance a larger one.