They are an impulse buy for the Saturday shopper. Thus, internet sales of DVD titles are not booming in the UK and many e-retailers are having a rough time. It would seem that the internet-savvy early adopters are not typical consumers of DVD titles. The people who buy DVDs at the moment are the telly addicts. While DVDplus is still growing, this latest act is a bold move to capture the market.
Welsh admits that it is a desperate gamble to gain volume.
By moving to a cost-plus approach, DVDplus is hoping to treble its volume and cover its overheads. John Barker is the editor of Inside Multimedia.