The company is a partnership between software developer Mark Bowman and Tony Robertson, a public relations consultant and former media secretary to Premier Richard Court.
Sellers can list their item for free on the site with a set minimum price.
Buyers visiting the website place bids and, at the end of the week the highest bidder wins the item. Mr Bowman said the company had an advantage over national rivals by focussing on the Perth market and offering a business to consumer section, where new or reconditioned goods were sold by auction or fixed price. The fixed-price store allowed small retailers the oppurtunity of selling goods. Mr Bowman said popular items at online auctions included computers, antiques, sporting memorabilia and collectables. The company is looking to expand into CDs and other items lending themselves to sale over the Internet.