For me to negotiate a contract was like sending an M.B.A. into the operating room to perform surgery. The UCI degree gave him a competitive advantage, Berger says. I went to the orientation the same night I saw the ad in the newspaper. It was all doctors. Everyone had tough schedules.
Time management is a central issue for physicians taking business courses.
It's a crunch, but they manage either by picking a program with hours that coincide with their schedules or by making room in their appointment books. Like much else, they get out of it what they put into it. For Berger, segments on entrepreneurship were particularly significant. We learned to put together a business plan. We learned the difference between an idea and an opportunity.