Not only will it fail in the marketplace, but also it will waste tons of cash on technology along the way.
Scenario planning can help reduce uncertainty about the future.
Because it can bring business goals and objectives into focus, IT should be intimately involved to produce a better alignment of business and IT resources. For the uninitiated, scenario planning is a methodology that, when successfully implemented, produces a range of possibilities surrounding future events. The objective of scenario planning is not an elegant document suitable for publication in the Harvard Business Review, but a vehicle for provoking thought. Next, you need to monitor and report on known and anticipated competitors. The good news here is that people love to read stuff about the competition.