After all, few types of vehicles are called upon for more varied duties than are pickups. Traditionally used as rugged work vehicles, pickups are also popular for personal use. On weekdays, a personal truck may be used like a car, for commuting, errands, and all of the usual car things. On weekends, that same truck may haul loads to the dump, tow a boat, or be driven down a 4-wheel drive trail to that secret fishing hole.
Versatility is the key concept with pickups.
So, there is a Chevy S-truck for just about every truck need. With a purple metallic paint job, it was a head-turner. It had the style and comfort of a car, and the versatility of a truck. The rounded front end, with an arched hood and massive chromed grille prominently displaying the Chevy bowtie logo, is complemented by the retro-style narrow cargo box and its flared fenders. With a higher hood and lower front fenders, the 1996 S-10 would look a lot like an early 1950s Chevy truck.