The Internet is the first communication medium in history that allows advertisers to reach huge numbers of potential customers in a way that facilitates two way communication and interactivity. Sites can interact with the customer, presenting the information in a way determined by them. Customers can interact with the site, requesting the information they want, using online applets to further qualify their buying decision and even changing the site's interface to suit their preferences. A website can provide the most personalized contact with a customer possible, short of an actual face to face meeting. Of course, websites also offer visitors the opportunity to purchase online, the ultimate test of interactivity.
Websites never sleep or demand overtime.
Your online storefront is up and running round the clock. This becomes increasingly important as you start to do business around the world and time zones start to come into play. There's something very satisfying for a business owner to be able to fire up the computer in the morning and see sales requests from Japan, Thailand and Australia. You can follow your prospects movements through your site, seeing which pages interested them and where they spent the most time. Primetime for Online This marketing evolution that's driving websites front and center in advertising strategies is natural and will continue because of the Web's overwhelming advantages as a communication tool.