Ask for information about what customers want and begin tostructure Internet business to provide these services or products. Customize products, services and Internet content for each customer. Develop marketing and sales strategies that drive customers and potential customers to a carefully constructed Internet site. Offer services on the Internet not available through other channels. This, of course, is simply a beginning point.
Strategy is much more complex than simply collecting and using data.
It involves consideration of competitors and market forces. The concepts discussed here are so central to the business strategy of the next decade, that they should be primary. About the author Bob Palmer, CPA is president and CEO of Data Guidance Group, Inc., a Memphis, Tenn., consulting firm that provides strategy, e-business and technology services to businesses. To recommend this page to an associate or friend, enter their email address below and press recommend. Inc. All rights reserved.