Small talk plays a vital role when conducting business. Topics will include your arrival, your accommodation and how you find the country. It can sometimes be difficult to gauge when it would be appropriate to talk business but as a general rule you should wait until your contact mentions it. In time, your Turkish counterpart will ask you in detail about your company, products, services and about your competitors. At this point it would be appropriate to start talking business.
Time can appear to be elastic in Turkey.
Meetings and individual decision-making may take longer than elsewhere. A high degree of flexibility is required when negotiating. It is a wise counsel not to try to push things too hard as that may prove to be counter-productive in the long run. If your Turkish business associate communicates enthusiastically it is advisable not to interrupt, although it is acceptable to ask for clarification if you need it. Ideally, controversial subjects should be discussed after a presentation.