They rely on past experience, knowledge of their customers and customer base, and sales representatives from apparel manufacturers. It s helpful to be able to trust the reps. And the merchandise. Local buyers say that quality is among the most important factor when purchasing clothing or accessories, especially in a tourist-based market. People are more practical these days.
Women make their own money and they want to be savvy shoppers.
They want to spend money on things that they will use, and will last. They want more garment for their 20 bucks. There are also big markets in Dallas, Atlanta and New York, but we don t venture out that far. We need to stay West Coast, and keep the West Coast influence. Becker made eight buying trips last year, and that doesn t include trips to Portland.