This is not yet another manifestation of megalomania. There is a need for a style and an identity. You are, of course, free to call your club anything you wish. I shall keep a register on this site of those Edward de Bono Thinking Clubs that wish to register. There is no registration fee or other payment whatsoever.
Time discipline is important.
If there is a 'five minute' thinking exercise then it should be extactly five minutes. There is absolutely no intrinsic importance in time discipline but it is the easiest sort of discipline to enforce and monitor. In my next message I shall try to outline the 'idiom' of the proposed thinking clubs.