We ve all experienced that burst of energy that comes when we get a great idea. We can feel our excitement build as we imagine how wonderful it will be when our idea occurs, how much time or money our idea will save or make or the relief from the problem our idea will solve. New ideas create the possibility of change. Change generates anxiety. People react to anxiety in many different ways.
Some people believe that change results in something bad.
Many times the reason our ideas are ignored, resisted or rejected has nothing to do with the content of the idea and has everything to do with how, when and where we communicate or present our idea. The purpose of this article is to review some of the common selling mistakes, offer a response to typical obstacles to change and then to explain a proven communications approach that works. If we get an idea at a conference, meeting or from a book, we relay the information in a reporting style as if to justify our activity or prove we were paying attention. We are excited and assume others will be as excited as we are. Enthusiasm is contagious but it can also be annoying to others.