It is object-oriented in the sense that it is directed towards the characteristics that a target object would have, if it were there. In other words, the intentionality in this case is oriented not to an actual object, but to a set of object specifications. But actual motivational consumption needs actual objects to consume for satisfaction, not mere object specifications. You don't get the same satisfaction from studying the blueprints of a house as you do from living int it, and you don't get the same satisfaction from consumption of a noema as you do from consumption of an object. Intentionality oriented to specifications is virtually useless in terms of motivational satisfaction.
Subjectivity therefore inhibits it almost as soon as it begins.
But whereas ordinary, consummatory intentionality has two components, directionality and exertion, this one has only directionality. There is no exertion. Directionality is the feature of intentionality which is tuned to the part-whole relationships within objectivity. Exertion is the feature which enables discrimination by breaking wholes into parts. Without exertion, discrimination is not possible.