You can capitalize on such growth trends by offering a product or service related to the growing industry or activity. There is a growth trend toward personal fitness and health. To capitalize on this trend, several firms are manufacturing physical fitness equipment, while others are offering various types of fitness classes. One company developed and now markets digital jogging meters which monitor a person's heart rate while running. A woman who manufactured facial cream for women expanded her marketing strategy to include men, capitalizing on men's increasing interest in skin care.
Travel continues to be a growth industry.
A local businesswoman took advantage of this by establishing a school for travel agents to help meet the demand for travel agency staff. Increasing numbers of people are becoming interested in personal enrichment, growth and development. Many companies and individuals provide seminars, conferences, courses, books, consultation and retreats to meet the needs of this market. Make a list of growth trends and select those which interest you most. Consider how your knowledge, experience and abilities could help you to meet the demands of new market trends.