Sound economic analysis suggests that it is they, not privacy advocates, whose preferred policies best serve the public interest. Personalization is good, giving each customer the individualized treatment they deserve. Personalization is bad, infringing on our privacy and allowing companies to invade our privacy. ClickZ One of the ways you can increase the lifespan of the permission you receive from your customers is to choose your tone of voice and writing style carefully. But companies are still using ad-speak, a language and style developed for traditional media.
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Don't treat your online customers like a small crumb in a mass market. Nick tells you how to talk to your online audience to maintain that fragile permission sent your way. When I clicked on the return policies section, it clearly listed all policies, and told customers up front that if you mail back a return, your shipping will not be refunded. Seems to be easiest and most customer friendly. I found something a bit odd in their policy.