The exploration of women and philanthropy and the importance of gender-sensitive fund raising continue to emerge as key strategic issues among nonprofit institutions. The following quotations, appearing in recent regional and national publications, serve as a reminder of some of the key factors that compel women to give. Women frequently give money to launch programs and to those they view as bringing about social change. Men, on the other hand, tend to give more out of organizational loyalty and to support the status quo at their alma maters.
Women demand it. . . .
Men and women approach philanthropic decisions differently. Women philanthropists want to see change. They see change in terms of fundamental issues. So they go from institution to institution, searching for one that deals with their issue. Gone are the days when women's philanthropy referred only to sweet dears who ran the school auction or gussied up for a charity ball.