Dealerships need more than one female salesperson. We know we need more women on the showroom floor, they are an important part of the solution towards improving sales satisfaction rates, reducing communication break down and enhancing the image of the automotive industry. Many showrooms are staffed with professional, successful salespeople, but there is a massive hole for women to fill. Once filled it will help speed changes already happening in the industry. JD Power and Associates reports that the number one change buyers want to see from dealerships in the future, is a more home like environment.
Women can make the types of changes needed in dealerships.
With a growing number of women buying cars we need women to sell to them. Women instinctively know how other women feel, although it is almost impossible to explain this to a man. Women have so much to offer the industry, but we are still at a loss to find women working in the field in any significant numbers. A recent informal survey of 30 new car dealers in the Greater Toronto Area revealed that every single sales manager would like to have more women working in the showroom, but they have absolutely no idea how to attract, hire or keep women as salespeople.