This unit is concerned with all aspects of informing policy makers and clients of Agriculture, providing decision support and enabling them through the information generated by the ARC core activities. This division empowers the ARC to manage its knowledge effectively and efficiently so that a much greater percentage of its business development objectives are achieved. The unit informs both primary clients and potential business partners of ARC activities, research results, products and services. Communication is directed at the national and international level. The divergent nature of ARC local client base necessitates a calculated approach for each group to develop products to suit their specific needs and level of sophistication.
Various clients require different modes of information access.
Organised agriculture, which is highly sophisticated and familiar with ARC activities, prefers direct contact with the ARC institute dealing with their specific commodity.