The foundation also serves as a national information centre and can refer people with specific inquiries about the promotion of reading to the available literature or the proper organisation. It also organises campaigns to bring reading to the attention of the wider public. The promotion of reading requires a well thought out strategy that focuses on schools, families and a good co-operation between the two. Children and youngsters, their parents and educators will have to be reached by structural measures over a longer period of time. New reading methods and campaigns to promote reading involving the mass media are crucial in this respect.
Threats Reading in general is threatened by certain developments.
Reading as a leisure activity has to compete with watching television or practising sports. In many families the parents do not see reading as a useful activity. The reading environment at home or at schools is also threatened. Reading out loud, free reading and reading comprehension are not given enough attention. In a later phase they were joined by the Dutch Daily Press and the Dutch Organisation of Magazine Publishers.