American kids spend most of their leisure time soaking up TV sitcoms, commercials, news reports, cartoons, music videos, and whatever else their cable will pick up. VidKids aims to empower young people to understand television and how it works, so that they can be in control of this important aspect of their own lives. One of the most important goals of VidKids is to develop basic media literacy skills in young people. VidKids is designed to help educators incorporate video and related media into all areas of the elementary school curriculum.
Video can inform, document, entertain, and instruct.
Like paint, clay, or language, video can be a medium for creative expression and communication. VidKids exposes students to a whole new world-one beyond that which they see on television. Students get to see a variety of innovative and unique videos made by artists and other young people, and participate in a series of activities designed to help them articulate their own visions. VidKids encourages creativity and exploration in the video medium. Video is a part of everyday life for today's kids.