In choosing a domain name for your business, keep the following characteristics in mind. Easy to remember This is probably the most important characteristic. Directly relevant to your business A lot of things are easy to remember, but if they are not associated with your business, many people are not likely to relate them to you or your business. Short Long domain names can be very effective if they are easy to remember. But they take more time to type.
Short names take less typing and are often the easiest to remember.
The name of your business If the name of your business is available, that may be your best choice. It depends on what you're trying to accomplish. If you want to reinforce your local brand in your locale, using your name is probably best. If you want to develop new business internationally, a new name to appeal to Web usage is probably best. This is the predominate suffix on the Web, and others are not as effective.