Each Major student is assigned a faculty advisor. Students are responsible for contacting advisors concerning academic goals, career goals, and university issues. Orientation to the electronic media is provided for students planning careers in broadcasting and those interested in radio, television, and the Internet as humanistic studies. Courses introduce students to the complexities of programming, production, regulation, economics, management, and the social and psychological impact of radio, television, and the Internet. Students prepare for careers in radio and television news.
Students train for news careers in print media.
Courses emphasize news gathering and writing, commentary and analysis of public affairs. Production courses are oriented toward print media, especially newspapers and magazines. Students learn general communication theory and ways to approach, examine, and solve communication problems in public relations. Courses cover major topics associated with the construction of a communication campaign, including research, message strategy and execution, media selection, and public-relations program development. Students prepare to enter law school or seek leadership positions in business or professional organizations.