Finally, good old fashioned e-mail can be a great tracking tool as well. When someone corresponds with you through your site or business, take the time to ask them a very quick question. For example, from time to time when we welcome a new subscriber to our e-zine, we often write a personal thank you back, and just ask them how they found out about us. Sometimes we'll even ask what feature about our e-zine was of interest to them. But if you are brief and genuine with people, my experience is that they are usually more than willing to help and often even like getting involved.
Tracking is more than numbers and geography.
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