Also they can send out an email when a book of an interest is newly published, etc. How to measure effectiveness of the tools utilized. Hosting of websites. Companies are available that provide services to host your website. This makes it easy for the company to provide detailed reporting of visits, but also takes control out of your hands.
Software is also available to handle reporting.
More sophisticated software exists to track if a user shops around for a price or buys without further price research. I certainly found more information about the subject than I expected and plan to formulate a proposal for marketing of our corporation s site.