Rule 7.05 1. Rule 7.03 deals with in-person or telephone contact between a lawyer and a prospective client wherein the lawyer seeks professional employment. Rule 7.04 deals with advertisements in the public media by a lawyer seeking professional employment. This Rule deals with written solicitations between a lawyer and a prospective client.
Typical examples are letters or other forms of correspondence addressed to a prospective client.
Written solicitations raise more concerns than do comparable written advertisements. Because experience has shown that many written solicitations have been intrusive or misleading by reason of being personalized or being disguised as some form of official communication special prohibitions against such practices are necessary. In addition to addressing these special problems posed by written solicitations, Rule 7.05 regulates the content of those communications. It does so by incorporating the standards of Rule 7.02 and those of Rule 7.04 that would apply to the written solicitation were it instead a written advertisement in the public media. For example, a written solicitation may be directed to a family member or a present or a former client or in response to a request by a prospective client.