Now Popcorn has a new forecast, and she calls it EVEolution. Within a decade, the companies that do the best job of marketing to women will dominate every significant product and service category, she predicts. A consumer juggernaut Women buy 50 percent of all cars and influence 80 percent of auto sales, Popcorn said. They also buy 50 percent of all personal computers. Women are starting their own business at twice the rate of men, Popcorn added.
Women have more buying power because of the enormous strides they have made in the workplace.
The bad news is that most marketers haven't a clue about reaching out to women, who are potentially more brand loyal than their male counterparts. Women want a brand to extend into their lives in as many ways as possible. They want a brand to speak to their heads and their hearts. To understand them. To recognize their needs, values, standards and dreams.