It also requires refrigeration. Fay expects another 10 percent spike this year, thanks in part to growing grocer demand. Berner is setting the pace in run rates. Delavan, Wis.-based Dairy Source added aerosol capacity in 1996. Now companies are doing more promotion, it's getting more facings, and consumers are more aware of the product.
Success breeds imitation, and low-price cheese sauces in aerosol cans are cropping up.
Established players produce a cheese spread, which has a standard of identity. And industry-innovator Nabisco no longer makes its Easy Cheese line. Sister company Kraft has taken over production, though Nabisco continues to cross-promote it with its crackers. But trade accounts are beating a path to copackers' doors with new application ideas, making the outlook for food in aerosol cans bullish. Continued improvements are expanding applications, making VIP an option as secondary packaging for food processors.