Tape distribution through CARE or other NGO's or local organizations. Letter responses with local volunteers. Soap Opera in PMC Mode. Soaps produced following the Sabido methodology. Shows videotaped for distribution to clinics and NGO offices.
Stars appear on the talk show.
Signage and hand-outs at sports events ostensibly promoting the talk show, but also subtly reinforcing the message. Distribute through NGO an government clinics. For distribution to regions and segments with low or no access to television or live radio. Distribution through NGO field operations. PMC's Role PMC works with broadcasters, donors, and other NGO's to work out a tactical plan for a society, and supports the production of the key programming.