If companies don't currently have these capabilities they are in the process of acquiring these tools. This will undoubtedly further modify the roles and methodologies of today's sales and marketing professionals. The Internet will create new areas of business opportunities for both old marketing pro's and those just entering the field. For marketing professionals who have integrated technology into their work can now use these skills to jettison themselves into the sales game. For those who feel intimidated by the tech revolution just remember - your past will be a limiter on your future only to the extent you allow it to be.
Timing is everything in today's competitive business environment.
Not only do you need to develop and promote new lines of business at a rapid fire pace in anticipation to changing consumer needs, you need to be the first one to the table making the pitch, extending the offer and asking for the sale. In the final analysis, all of this competition is a good thing. It keeps us on our toes at all times. The customer is assured to receive superior service, and if they don't get it from you, they take their business elsewhere. This benefits the customer in the end, as well as elevating the status of the profession and your industry.