These laws are still relevant today, proving that sound marketing theory maintains its veracity regardless of age, even in the high-tech medium of the Web. Position them adjacent to content that is relevant to your audience. Messages found in context are always of more value and, therefore, are likely to be sought out and remembered. In cyberspace, message frequency is a function of user control. Get the user to come back by making your messages appealing, attractive and useful.
Time Be sensitive to delivery time and how fast information is retrieved.
Remember that graphics take longer to download. Space Space is virtually unlimited online. Don't be afraid of raw volume of information. Make information accessible in layers. Customer service Online users love e-mail and use it frequently to express their opinions.