Yes, the business is evolving and the way agents do business must change in order to succeed. Agents must embrace the Internet and use it as a tool for future success. Travel agents have always provided service and they must continue to offer that service. When it comes to planning a vacation, a honeymoon, that special anniversary trip, or a business trip, most people are reluctant to put down large sums of money if they know little about the destination, hotels, customs, and amenities they can expect. And, they are reluctant to pay for a service over the Internet.
Travel agents are familiar with various destinations and comparative products.
They help clients decide which destination is best for the them, considering their wishes and needs, and still give the best value for the dollar. For many people, travel can be and is the experience of a lifetime. Travel agents use the Internet, among other resources, as an informational tool to update themselves on the latest industry news, new travel products, and offerings of tour operators and suppliers. They also can refer their clients to web sites of interest. They also use the Internet correspond with their clients via email.