In truth, who you know has a great deal to do with what you know and when you know it. Your network of colleagues, friends, mentors and advisors can provide information, advice, and feedback essential to maximum career advancement. You just can't progress as far or fast on your own.
Successful people tend to know more key associates than do their less accomplished peers.
They remember and maintain contacts from their past while continually seeking out new, beneficial relationships. They keep these relationships in good repair, so when they need a favor or need an edge over their less well connected competitors, it's theirs for asking. In short, networking is essential to corporate life. We always feel more comfortable dealing with people we know. People in this network stay tuned in to what's happening to the company, its employees, and its competitors.