The fact is that single heterosexual men are fashion imbeciles. They are lost, shapeless creatures of no glory or notice, even at their best. They will wear flannel, for example, to a party. Still, on a lucky day one of them might just look passable enough to finally hold or attract the interest of a worthy woman. Goofy shirts that have no collar but button at the neck.
Women love that.
Pastels, yet effectively masculine. In short, decoration that works, the peculiar science of females and men of feminine disposition. Arrayed in stylish garments, a prince emerges from the beast that was. This is the origin of the sudden attractiveness the newly attached man experiences. This is the secret a man needs a woman in his life to provide.