MS Banga, chairperson of Hindustan Lever, had the audience's rapt attention when he made his points with characteristic lucidity. He said it was a crucial point in the evolution of the entertainment industry as the opportunities are huge and immense. Let me cite an example. It is not just films, TV, video or music but cricket, too, is drawing high TRPs. Changes are taking place much faster in moffusil and rural areas.
Tea is found everywhere and anytime.
But films have a very short life compared to tea. You can reduce the risk by knowing the pulse of the market and finding ways and means to getting your ideas tested. My brother and I gave a serious thought to setting up a business in 1980. But it was only in 1995 we realized that the time was ripe. We decided to bring films, TV, Video, music and stage shows under one roof and usher in a corporate culture.