Click through rates on banner ads continue to drop, while search engine traffic is on the rise and growing everyday. Search engine traffic is the kind of traffic you want. Traffic you receive from search engines is already targeted. Visitors arriving at your site from search engines have entered a keyword relevant to your site, so they are already interested in your product or service. This is the best source of potential customers you can have.
Search engines are the number one way users find new sites.
If you optimize your site to do well on the engines, then register your site with search engines, you should see increased traffic to your site. Search engines are free to users and users know where and how to use them. Before you can position your site to do well in the search engines, you need to understand search engine fundamentals. A search engine is a giant database that lists sites on the Internet. You access the database when you enter keyword searches and receive a list of relevant sites.