The content is interesting, clear and selectively appropriate to the frame of reference of the listener. The content is generally relevant, reliable and sufficient to provide the listener with a clear understanding of the central idea and to establish credibility with the listener. Appropriate visual aids contribute to the listener's understanding of the content. Too few or too many major supporting ideas or details may interfere with the listener's comprehension. The speaker attempts to provide supporting material appropriate to the specific purpose, occasion and listener, but the material is lacking in either quality, variety, accuracy or relevance.
Visual aids are either inappropriate or ineffectively used.
The content does not help the speaker achieve the specific purpose. The supporting ideas and details are, for the most part, either unclear, irrelevant, unreliable, inadequate, insufficient or clearly inaccurate. Order refers to how the speaker sequences the information within the introduction, within the body, and within the conclusion. Transition refers to the way the speaker provides connections throughout the presentation. In the introduction the speaker comfortably gains favorable attention and establishes a motivation for listening.