The raw data was weighted to ensure that the sample matched the New Zealand population in terms of the numbers in age groups and gender. The research surveyed respondents on their attitudes towards to the portrayal of violence on television. Table One in Appendix One summarizes the results. Overall, people with responsibilities for young children are only slightly more disapproving of screen violence than people without such responsibilities. Across all scenarios, the gender difference is uniform.
Women are significantly more disapproving of violent content than men.
Age proves to be another important variable. As the age of respondents increases, they progressively find violence on television in general to be more unacceptable. Parental and broadcaster responsibility Parents, or caregivers, are overwhelmingly seen as having responsibility for what their children watch on television. Respondents were also asked what they believed the responsibilities of parents should be. Broadcasters' responsibilities were seen to be as follows.