This scanning or information-gathering process is a critical part of how the corporate general manager formulates strategy. The objective is to provide the student with the skills and methodology necessary for market analysis and business strategizing on a global scale. This course prepares students to think and act strategically as leaders in the face of increasing global competition among Europe, Japan, the Pacific Rim, China, South America, Canada, Mexico and the United States. This course applies learning from IBF to demonstrate how the functions of operations, marketing, accounting and finance are integrated in business processes to enable information age organizations to implement their stragioes. The course presents the general characteristics of business processes and the IT systems that enable them.
Students learn to use software to model and analyze processes.
Company visits permit firsthand observation of key processes. Information technology knowledge and skills are critical assets for the information age manager. This course provides many of the tools and context for the Business Processses course in the Information Age MBA program. This course examines the role of managers as problem-solvers and change agents. The complexitites of leading and managing in an international ,diverse, rapidly changing, and information-based environment are emphasized.