A Collaboration of Metro Networks, Inc. and Etak, WEBTraffic is a web based traffic information service available to Metro Networks Affiliates. WEB Traffic capitalizes on the immediacy of the World Wide Web to offer customized, real-time local traffic maps localizing incidents and construction delays.
Traffic information is updated instantaneously, and maps are served to a station's web site.
WEB Traffic provides a station's web site with fresh content users want and need, increasing page views and promoting return visits to the site. WEB Traffic is a new revenue opportunity that enhances a station's image as a leading local information source.