The world is not standing still. It is at an increasing rate prompting people to keep moving. The planet and everybody on it are accelerating. One of the most obvious indicators of this is that time is moving faster. You can get wide agreement on that in almost any group of people.
Time is moving faster, there is less and less time left over.
They don't have time to do everything and there isn't time left over. They have to actively assert what they really want. Life is moving faster, and in situations of stress one is less able to maintain a polished social facade. What was hidden is likely to come out in the open. What was insignificant in quieter times becomes excruciatingly unbearable if the external world is moving much faster.