She reports that Harvard, Stanford nor the Kellogg School even has a course on the subject. Woman-owned companies employ more workers than the Fortune 500 companies combined. And they want their beliefs recognized by companies they do business with. They don't want to be treated in a condescending fashion any longer. They process information differently than men do and they see themselves as links, not as loners.
Women love to share experiences, stay involved and they want to make the world a better place.
They are connected. To each other, family, and friends. They love sharing - dreams, experiences and information. They have taken to the web en masse and there are numerous women-only sites. If You're Marketing to One of Her Lives, You're Missing All the Others.