The Millennium Edition , By Philip Kotler. Other Materials are on reserve in the RRC or are found in the Library. Lecture, class discussions and case analysis and presentations.
Students participate in class room discussions of marketing topics.
Students are required to present and lead the discussion on one case during the semester. Students are required to bring notes to class and to participate in the discussion of all assigned cases. Additionally, the text devotes one chapter exclusively to international marketing. Ethical questions related to current marketing practice and decision making are discussed throughout the semester. Case analysis presentation in Power Point and other appropriate software.