In reality, Robards will probably be a little bigger than KFC once we take on the print, which is our next step. They are a small account when you look at billing for the agency, but they are a big account in the way we handle them. Another original client was Mercy Hospital in Owensboro, which we had forever until they got bought out by a big general hospital. Carefree Lawns and Glennmore Distilleries both were wonderful first clients. And again, these initial clients really respected what we were doing and really helped us.
Strategic planning is number one.
Creative Alliance is one of the few Kentucky agencies that really does have a full service, fully staffed strategic planning group. In today's competitive world, I don't think you can implement an effective ad campaign without a comprehensive plan. Creative and media services would be tied for No. 2. Ten years ago, I would have said account service. We still provide the same great service, but we've greatly grown in creative and media services.