This course looks at a broad variety of data analysis techniques that are useful in managerial decision making. Upon completing this course a student will be equipped with a strong set of analytical tools that can distinguish the student in his or her managerial career. In particular, students wishing to concentrate in finance, marketing, or consulting, will benefit from the skills developed in this course. Each topic in the course is discussed in the context of a concrete business problem.
Statistical theory is avoided or minimized to the extent possible.
The focus of the course is on developing analytical skills rather than mathematical sophistication. Students are required to demonstrate sound judgement in deciding where to apply which technique. The use of computer software is integrated throughout the course. Students are taught to use software to implement various techniques, and more importantly, to interpret computer output in order to arrive at appropriate managerial decisions. The course consists of several cases and mini-cases.