Ficks' recommendation is for moderate tanning in controlled conditions. The industries to which Levy refers are the cosmetic and pharmaceuticals industries. Levy contends the total abstinence from tanning that health officials recommend results in lowering one's tolerance to the sun, making people more likely to burn when they do go outdoors. In contrast, says Levy, those in the tanning industry teach the public how to enjoy outdoor life intelligently by tanning a moderate amount and avoiding sunburn. Human life is totally reliant on sun exposure, and the life- giving effects of ultraviolet light.
Wood argues the negatives of indoor tanning outweigh the positives.
If you end up with a tan, it doesn't matter if you got it from direct sun exposure or a tanning bed. That's what the models are doing now. Robin Reibel, a regional spokesman for Filene's, said the good news for the public is that self-tanning creams are becoming increasingly sophisticated. No more orange glow, she confirms. But it does take a little skill and patience to apply.