The Miami Heat and the Florida Marlins. He's a soccer fan. For the Women's Pan American Water Polo Tournament - we put him in the goal during a practice session. He floated on a few kick-boards and really was quite awful, but he made his point about the difficulty level of the sport. It was an attention get-er and it worked.
TV is about visual impressions and entertainment.
Try to make it fun for the reporter, they might even come back someday. Use humor to educate people about your sport. For the 1991 Phillips 66 National Swimming Championships, I was disappointed that I didn't see Swimming World on the media list as covering the event. They said yes. In addition to a room, we arranged to have someone pick up the reporter from the airport, and during the meet, he ate all of his meals in our hospitality room.