The best travel writing evokes those memories. And even though evocative, most articles typically include at least the basic facts needed to recreate the experience. A screenful of text with no white space is unattractive, dull, and discourages further reading. Short paragraphs are better than long ones in print. Long paragraphs on the web are interest-killers .
White space makes pages more appealing.
Opaque 400 word paragraphs do not look interesting. D etails like addresses, phone numbers and prices are usually important, even in most articles about experiences and feelings. If we want the reader to get the same experience we must tell them where to go, and how much it might cost. S pelling can be important, both to the reader, and to the credibility of the author. Readers may be confused, disappointed and discouraged when they get to the destination and can't find a place or menu item with exactly the same words.