Charlie is really a unique guy. He understands the outdoor industry as well as anyone but does not have an ego about it. He has hired 15 since the deal was signed, has 25 employees now and plans to have 45 by year's end. And this month, the company is moving to far larger headquarters in Traverse City. Thus far, Janis has signed on four national distributors of sporting goods.
Talks are under way to sign a fifth, who is negotiating to become an equity partner.
Janis says a leading outdoor publisher and a national cable TV network have approached him regarding equity investments. Visitors to the site will find merchandising links to whatever it is they have come to read about. Tom Henderson is a Metro Detroit free-lance writer. Inc. All rights reserved.