Maybe a business can't afford an elaborate in- house fitness facility. But at whatever level it can afford, an investment in wellness costs far less than the loss of valuable and perhaps irreplaceable people to preventable disease or injury. No other similar size firm is doing it. This may well be the case. What a wonderful opportunity for your firm to take the lead.
Successful firms are often innovators.
Participation will be low. That hasn't been the case for businesses in other industries, regardless of size. Experience shows that employees want to participate, and will, if the program is properly implemented. Among other things, this means top management support, concern, and involvement. It's none of our business.