Most affiliates start wrong and then just keep adding to that. Before you design graphics and lay out Web pages in HTML, draw up a flowchart of the site. For instance, it may prove easier to navigate the site if your company's services are organized by type rather than price. Choose the structure your audience will understand and stick to it. Don't arrange your Web site based on its internal structure.
Sticky notes make excellent tools for outlining site structure.
These colorful slips designate different levels and individual pages in your flow chart, and they're easy to move around and discard. For a site with more than a few pages , outline it down to the third or fourth level. This tests the initial order. By looking further than you might think necessary, you may discover inconsistencies and poor logic in your structure. Simplicity is the watchword when organizing a Web site.