When you buy a product, don't fill out the product registration card. In most cases your receipt ensures that you are covered by the warranty if the product is defective. 1621 18th Street, Suite 300 Denver, Colorado 80202. A new way of compiling mailing lists and buyer profiles is through price scanners. Scanners help businesses keep track of their inventory and speed service at the check-out counter.
Stores generally offer product discounts as an incentive to use the card.
The store may use this information to mail coupons and other special offers to you and share the information with product manufacturers. So, for example, if you buy one type of soda at the grocery store you might receive coupons from a rival soft drink company to induce you to switch brands. You may also want to pay cash at businesses which use scanners, since technology may allow the company to store your name and address if you pay by check or credit card. If you are listed in the White Pages of the telephone book, your name, address and phone number are, for all practical purposes, public record. Mailing list companies collect this information and sell it to mail order companies and marketing firms.