Students are able to use this information in their selection process. This comprehensive data provides a vital tool in the selection of programs. We are looking to expand our offerings to include more focused and more powerful tools for the educational shopper. To successfully introduce a new product to market, a company should leverage its strengths to create a competitive advantage. Inevitably a new product will compete with an old product, as well as other new or soon to be released products.
Success comes when a new product builds on the previous successes of the company.
EDU has a strong history of innovation in academic marketing and online academic directory publishing. Our marketing campaigns and our sites have been student oriented, focused on giving the power of choice to the actual consumer. As the products have developed and grown, we have taken a leadership position within the academic community in advocating for growth and modernization. Using this solid reputation in the student recruiting field, help model a new product that will help students further their education. The product does not have to be technology driven, but each of the previous products have been.