So we shouldn't take those midrace action shots too seriously. Last October, many were busy making projections on holiday sales online based on last year's statistics. But those projections were too conservative. According to Nielsen Net Ratings , holiday sales were up by more than 100 percent in many categories. Moments in Time We can read reports on those spectacular market crashes and who's gaining on whom, but until the sales statistics are in, we don't know just how it went.
Statistics take a snapshot of a particular moment.
They can help us analyze the race up to that moment, but they can't predict or prevent crashes or changing strategies. Nor can they assess the skill of every driver. So don't let the current pessimism about Web business get you down. If you want your banners to sell better, visit BannerTips. Save time and effort when you have to create your next banner.