There will be little economic incentive for junk email if there are few recipients, and those who improperly use these special ratings to avoid users' filters could be criminally sanctioned. Like the Communications Decency Act, the proposed law provides no control over content originating from a foreign country. However, it is possible to develop a listing of internet addresses or network numbers for sites located in countries that do not have a law addressing false rating of content. Concerned users could then treat works from such countries as if they were not marked. This loss of an audience would encourage legitimate content providers in a foreign country to press for legislation on false marking in their country.
Some people see their economic advantage far outweighing any ill-regard by Internet users.
Others like to flaunt conventions, perhaps because they feel the Internet should have no rules. But if even a few people misrate their content to get around filters, the information necessary for filters can't be trusted. Without the fall-back of criminal sanctions, a few bad apples can spoil technological solutions. Unlike content-based laws like the CDA, there isn't a First Amendment problem with the proposed law. The new law would not criminalize any particular content.