Editors at every daily newspaper in Pennsylvania and cardiac surgeons in Pennsylvania were surveyed the role of medical PIOs. While the two groups expressed many similar opinions, editors generally were more open to medical PIOs as boundary spanners, whereas surgeons preferred to handle their own media relations. We wanted to learn whether top corporate public relations executives at companies with revenues measured in billions of dollars had ever encountered situations that precluded taking an accommodative stance toward a public. Respondents offered instances when proscriptive factors did preclude accommodation on some occasions.
Top practitioners strive for accommodation toward most publics, expressed in win-win platitudes.
But the practice of two-way symmetrical communication was supplanted when we got down to cases that provide a rich understanding of the forces at play in conflict management. Results indicate that academic and professional preparation for international assignments among U.S. practitioners is limited, but that preparation correlates positively with success and satisfaction in international assignments. Many corporate CEOs believe that CSR plays an instrumental role in consumer evaluations of a corporation. Surveys of consumers attitude and behaviors also indicate that they intend to reward corporations for being socially responsible and punish those who are not. In reality, however, there is a debate over whether consumers indeed do what they intend to do.