Have all contact details in it and the date. Use liftable quotes. Identify any media talent associated with the event and give their contact details. The media launch is used by most large festivals, although it can be used by 'boutique' events that target a specific audience. If the launch takes place in an interesting area, it can be used as an opportunity to take photos and record interviews.
Television requires special facilities such as access, power and transmission links.
Although PR involves the event's relation to the public, it is the relations that the event manager develop with the media that can create interest in the event. It implies developing a rapport with the media - finding out what they want and how best to supply it. Networking is possibly the best way to develop this rapport. If the manager does not have time or the inclination to do this then the event organisation should consider hiring a PR company. This is delivering the promotional message straight to the interested individual.