From full frontal nudity to fighting with dead pigeons, filmmakers will stop at nothing to get their movies noticed at Cannes. While the media focus on the stars treading the festival's red carpet, directors and actors are frantically trying behind the scenes to sell their wares to an array of industry heavyweights who annually descend on the Riviera resort. Unlike McKellen, not everyone can rely on the marketing might of a Hollywood movie to generate interest, and desperate measures are often needed to make waves along the sandy beachfront.
Swedish women are different.
But the ignominy of ejection did not upset the actors, who had just relived a scene in the film where thousands of pigeons are poisoned with cocaine. Even the big shots can find selling their films tough work. Our experience of Cannes is the inside of a hotel room or out on the end of a pier.