If McDonald's renovated the playgrounds, I feel better about McDonald's. That's a way to not only reach me but that adds value to our experience at the park. And if the NBA feels they need that help, every park district in America does too. When it's done right, sponsorship is not at all about commercialism. You can't have a sponsorship that's just about hanging up signs.
Sponsors have to make deeper, authentic commitments that are meaningful to consumers.
Here you'll find publications, conferences, consulting and valuation for the sponsorship industry. Request Information Request two complimentary recent issues of the IEG Sponsorship Report and ask about IEG's services. Sponsorship Links Sponsorship links to events, organizations, agencies, sponsors and vendors.