Many can't seem to understand the big to-do in chasing little white balls around acres of perfectly manicured grounds. For others, there aren't enough hours in the day to play. But no matter where you stand, it's hard to ignore golf's popularity. That's why a money management firm in San Diego, Calif., has started a golfing fund. And for specialty funds like this one, the game is marketing.
Statistics show the older golfers get, the more rounds they play.
For instance, people play double the number of rounds at age 55 as they did at age 45. With statistics like that, and an aging Baby Boomer population, it's easy to see how this golf enthusiast came up with the idea to invest in golf and golf-related companies. However, if you really stretch the definition, it's doable. Include everything from the manufacturers of golf clubs to golf balls, clothing to carts, and then expand that to include firms that support and sponsor golf tournaments, and then add golf course property management firms, i.e., REITs. The universe from which Provence selects has about 150 stocks in it.