A Leg Up More by this author Commercial printing requires a little legwork, but distributors who facilitate projects can gain a step on competitors.
Some distributors run away from commercial printing.
It takes too much legwork to learn, they say, and it's easy to run into snags. But it's declining, and most everybody will admit it. You need to diversify, and commercial printing is one of the best ways to go. Selling commercial printing can be daunting for distributors trying to get their feet wet, but it also holds promise for those who want to march toward profits. To win commercial printing jobs, especially against local shops that sell direct, distributors often must overcome the hurdle of being pigeonholed as forms people.