And, since there are already enough obstacles presenting themselves to e-tailers, slow access is the last thing they need. The app searched the web for lowest price then gave a link to buy. E-commerce will never be the same.
Several companies aim to make it easier to buy, buy, buy.
The answer depends upon which statistics are considered. The fact that people are shopping on-line but buying offline has a slew of implications for advertising strategy. With Halloween behind us, holiday shopping is about to break. Careers across hundreds of e-tailers may hang in the balance. While some retailers are working around the clock to open their sites in time for the second meaningful Internet shopping season, others will miss out.