Weekly papers and weekly and monthly magazines are used as entertainment media, as is television. The country has 10 national dailies in scandalous wars of circulations in the millions. All newspapers print 48-56 pages for advertising space. The state-owned KBS, private MBC, and SBS are national networks. Some 20 regional and cable networks serve special markets.
TV stations engage in intense and cutthroat competition, as do newspapers.
Yet Koreans are perplexed by the question as to whether they can afford to buy print media. The 47-million populace devours newspapers. Each household gets two to three national dailies and one local paper, if they live outside the capital, Seoul. The country has few rural hinterlands. This is a reading society, as are all Northeast Asian countries.