T Test is a statistical test that compares a sample mean with a hypothesised mean for a population of interest. The test is also designed for comparing the differences between two means. Tab Houses are specialist suppliers of research data and simple analysis. Tab Plan see code and tab plan.
Tabulation is a frequency count of each question's answers.
Target Population see population of interest. Telephone Interview is where participants are asked survey questions over the telephone. Telescoping is when respondents mis-remember when an event occurred, usually by stating that it occurred more recently than it really did. Termination Rate is the number of eligible respondents who do not complete an interview once started. Test Marketing is a type of controlled experiment conducted in a carefully selected geographical area to understand the impact of a marketing programme.