The full-screen audio and visual ads, which will run as the customer approaches the machine and while waiting for the cash and receipt, would last between three and seven seconds but would not slow down the transaction, Mr Aynsley said. Advertising on ATMs would begin as a pilot next month, and several will be placed around Sydney. Mr Aynsley expects about 1,000 Australia-wide. People hate standing there waiting. But Mr Ian Napier, of urban design company Keys Young, said there were areas in Sydney, such as Parramatta Road, where excessive advertising was too confronting.
Visual pollution is undoubtedly part of the problem.