Topics to be covered include customer satisfaction, relationship building, managing marketing processes, global thinking, building strategic alliances, and online marketing. The course is a systematic treatment of marketing on a global scale. It is advanced and managerially oriented, with an overall objective of developing analytical and decision-making skills in international marketing. The marketing environment is changing fast. These new marketing changes signify a brand new world of proliferating opportunities and proliferating threats.
Technological advances are a double-edged sword.
They create opportunities and they destroy opportunities. Savvy companies recognize that a major revolution is taking place in markets and marketing. The course will also show how the World Wide Web and E-Commerce are dramatically altering the marketing landscape. At the same time, this course continues to build on fundamental principles of marketing.