This course covers the concepts of marketing strategy, advertising management, sales promotion, public relations, marketing research, consumer behavior, and brand management as applied to theme parks and destinations, home video, television, film, and consumer products. Students will utilize in-class analysis of case studies, discussions of current events, and development of a media marketing plan to apply marketing principles to an entertainment brand. This course is an overview of the broad spectrum of career opportunities in animation and interactive media. Students will look at various jobs in the worlds of animation, multimedia, and the internet. The course will investigate the digital as well as the traditional aspects of the different career positions and indicate what requirements are considered to obtain these positions.
Students are responsible for their own internet access and computer resources.
This course is designed for individuals interested in freelancing or establishing independent studios in the fields of animation or interactive media. This short, hands-on course allows students to focus on the animation software program Flash. Students will work with the instructor to design projects that increase their skill with this program. Feb 17 to Apr 7. Sat AET 106 Reilly J B Above section 1914 meets for 8 weeks, Apr 21 to Jun 9.