We still believe that there's a decision-making process that customers want to go through about what to have with it. Flint Hills Flint Hills, which has been offering its pot roasts to foodservice customers for approximately four years, is in a unique position to excel in the home meal replacement category, thanks to its experience with the preparation and packaging of fresh foods for foodservice. The Flint Hills pot roast is an ideal example, says Hansen. According to Hansen, Flint Hills Foods has a philosophy that's well-suited to the emerging home meal replacement market as well. We feel you have to add value for the consumer and then drive it back to the manufacturer.
Value is still a term no one has put a price on.
Convenience is certainly what consumers are likely to appreciate first. In addition, Flint Hills plans to support retailers with a full program of in-store demonstrations and promotional materials. At the Annual Meat Marketing Conference held April 12-15 in Nashville, Tenn., the National Cattlemen's Beef Association officially unveiled its Meat Purchase Diary, the most comprehensive diary panel available in the meat industry. The NCBA discussed how such data can help meat retailers manage their categories more shrewdly. Collected over three years in conjunction with The NPD Group, a research firm, the panel data findings provide the critical link to effective category management.