During our years of making great web sites, Do-IT Design has identified some of the characteristics common to those sites which are a level above the rest. Good Organization Excellent web sites start with a focused and detailed plan. Sites built around such a framework have an obvious purpose and logically present information using clear and understandable labels. This makes the organization obvious to visitors, helping them find the information they want. Useful Information Aside from downloading quickly and being current, information on a site has to be useful.
Visitors only stay at and return to sites where they find something of value.
Content must be well-written and engage the visitor as content is often skimmed. While corporate messaging is important, it must be finely balanced with true information delivery. Pleasing Aesthetics Attractive sites are comprised of more than pretty graphics. Engaging sites are those with cohesive, consistent, and unique graphics which convey a distinct image. Moreover, these graphics are tightly integrated with the site's content and provide visual cues that help visitors find information.