And it helps advertisers and potential advertisers assess the suitability of the site for their marketing efforts. One is to manage access to and improve the quality of our Internet content. The other is to enable us to describe our audience in aggregate to advertisers interested in underwriting our Internet products. This census, of sorts, might include a tally of Web readers by state or a breakdown of readers by job category or organization type. Individual responses are provided to third parties only if you have given your permission, as explained below.
Web users can also sign up for our e-mail letters.
Like our print subscriber list, we sometimes use our e-mail list for editorial or business purposes. We consult users about our sites' content. We promote Post Newsweek's products and services, including our trade shows and other events. We conduct user surveys to gather information that helps sell the advertisements and sponsorships that underwrite our content. If you indicate on your profile form that you would like to receive information from advertisers, we will provide your e-mail address to third parties.