Character assassination is its primary tool. An important rule in ritual defamation is to avoid engaging in any kind of debate over the truthfulness or reasonableness of what has been expressed, only condemn it. To debate opens the issue up for examination and discussion of its merits, and to consider the evidence that may support it, which is just what the ritual defamer is trying to avoid. The primary goal of a ritual defamation is censorship and repression. It could be a schoolteacher, writer, businessman, minor official, or merely an outspoken citizen.
Visibility enhances vulnerability to ritual defamation.
An attempt, often successful, is made to involve others in the defamation. In the case of a public official, other public officials will be urged to denounce the offender. In the case of a student, other students will be called upon, and so on. In order for a ritual defamation to be effective, the victim must be dehumanized to the extent that he becomes identical with the offending attitude, opinion or belief, and in a manner which distorts it to the point where it appears at its most extreme. Also to be successful, a ritual defamation must bring pressure and humiliation on the victim from every quarter, including family and friends.