Students write and produce both print and broadcast media direct response packages. Working as individuals and in groups, students learn to plan and write radio and television com mercials, as well as audio-visual scripts for promotional communications purposes. At least one script is produced. This course prepares students to undertake and complete an extensive, creative, effective professional advertising campaign. The course includes instruction on how to prepare the speech which is made when the campaign is pitched to the client, extensive marketing and advertising research, final polishing of copywriting skills and a well prepared final oral presentation.
Students get considerable actual practice in media planning activities.
A research unit is included. This course prepares students to undertake and complete an extensive, creative, effective professional advertising campaign. The course includes instruction on how to prepare the speech which is made when the campaign is pitched to the client, extensive marketing and advertising research, final polishing of copywriting skills and a well prepared final oral presentation. Basic Public Relations Writing introduces the student to the tasks of writing and editing required in a public relations position. They will learn to write for both print and electronic media, develop their skills in grammar, syntax and usage and learn to copy edit their own work and the work of others.