That is courtesy of its pure size. Granted, Misys has a long way to go to catch Glaxo, but you hopefully get the drift. As we're not talking about a consumer goods company here, brand name is arguably less important. The company's banking and securities division is the world's largest independent supplier of software products to the sector. That doesn't happen by accident.
Word quickly gets around that the product obviously does the trick, and others but it.
Big and successful companies can easily become bigger and more successful without having to do an awful lot of direct selling. Misys has a number of products in a number of sectors, none of which are household names. However, as long as the brand names are known and successful within the markets where they operate, that's the main thing. A company which you understand, and which has predictable earnings. Here's the first gong.