Next time you're tempted to cheat, don't. Do the work. Take the test. Listen to the ref in your head. It' s not only empowering for kids, but for teachers and parents alike and doesn't subsume their role.
Some parents are less sure.
If this message does not come from a source they have respect for, they will think it is a joke. Advertising experts say binge drinking and cheating are just the first targets. New ad pitches aimed at controlling violent attitudes among students will soon join antismoking and antidrug social-marketing messages in the media stream. And to some, anything that helps is good.