Our corporate image or identity is the collective perception the public has of the University of Winnipeg, our purpose and goals, programs, history of service and success, and our importance to the future.
Visual identity is an important component of our image.
Our logo or symbol shosuld bring to the minds of the public an image of we are, what we do and why we should be supported. Although a Logo Policy was approved by the Board of Regents in 1985, there has never been a guide to help members of the University community use the logo in a consistent way. This Design Standards manual is intended to address the need for guidelines and will allow the University to project a uniform visual image to the public. It does not apply to autonomous bodies affiliated with the University. The resgistered name of the university is The University of Winnipeg .