Why Advertisers Choose Television as their Medium of Choice Television reaches virtually every home in Canada.
Television offers the greatest range of advertising qualities.
It is set apart from competing media by its ability to offer sight, sound and motion to generate an emotional response. The power of television advertising can be used creatively by advertisers to differentiate themselves from the competition and develop a unique persona that implies credibility, quality and service. This can help to create a long last-ing and memorable brand and corporate image. Consumers' Perceptions Canadians enjoy television. Some advertisers believe that TV commercial production costs prohibit their use of the medium.