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Study suggests that users are receptive to simple text-based ads viewed on their mobile phones.
According to a survey conducted by independent research firm Netsurvey, consumers are receptive to brand messages and advertisements delivered to their mobile phones. The study included 5,000 Swedish consumers who received more than 100,000 messages over a six-week period. For the test, consumers could chose to receive free short message service text messaging on their mobile phones if they accepted attached short text ad messages and completed a profile based on their interests. Advertisers were matched to targeted users. Netsurvey reports that consumers participating in the study were willing to receive targeted advertising information along with wireless Internet content, and that they noticed and remembered advertising messages.