Television You might think of television as a bastion for big company advertising. But with the growth of cable and the ability to broadcast to a specific region, it can be used effectively by small businesses too. TV must be utilized carefully, because it can be easily misused - a bad ad not only makes you look silly, but can actually lose you customers. These tips can help you use advertising correctly.
Television is a visual medium.
You need to communicate your message visually - the viewer should be able to tell what the ad is about with the sound off. Therefore, your visuals should be the most important part of your ad. Successful television advertising sells through emotions. Television viewer rarely remember the details of an ad, but they can recall how the ad made them feel. Make sure they feel motivated after viewing yours.