Registration with Search Engines is one strategy which is commonly used. Registering with Search Engines is just the beginning. Monitoring the registration, reviewing results, re-registering, testingt keyword strategies regularly, and adapting to new competition and technologies is a must. Active marketing must be done daily or weekly, while Passive techniques should be done weekly, monthly, yearly. It cannot be stressed enough, the need to pay attention to your site and refresh content on a regular basis.
Stale sites are death .
There is nothing worse then logging onto a site and seeing a contest advertised for July 1997 when it is August 1999. The strength of the Internet is its currency and freshness . The best information is current and new. Six months is old. My home page and most pages in my site are regularly refreshed and are free of nitty gritty code.