In advertising, deadlines are of extreme importance. In fact, the consequences of missing a deadline can mean the difference between professional life and death for an advertising account executive or the entire agency. Grades will be lowered 20 percent for each 24-hour period that an assignment is late. Each section of the project is due at the beginning of class on the date specified. Points will be deducted for typos, grammatical errors and incorrect spelling.
Style is just as important as content.
A detailed explanation of assignments and deadlines associated with them will be presented in class. These assignments will be made up of components of an advertising campaign, from client research through the creative process to completed advertising. Advertising agencies are made up of people with different talents. As members of an agency that you form, you will need to determine your respective strengths, identify tasks to be accomplished, establish deadlines and determine how to coordinate your efforts to produce quality work. The class emphasizes group work because that is how business is increasingly conducted today.