What they believe Disney would do in your field of business. If your grade for being what you could be is an A, you will convert prospects to customers, capture customer loyalty, motivate exiting customers to buy from you again, gain a multitude of referrals, be viewed as the business of your type to patronize, and grow dramatically. We all receive survey cards asking whether we are satisfied with a particular product, service, or business. Right idea, wrong technique. A customer may be satisfied, yet never return to buy more or even give a second thought before buying from your competitor.
Satisfaction only means price, quality, or service met expectations.
It does not mean the customer actually cared it was you with whom they did business. If you object to using the word love, use truly enjoy or truly like. Next, to insure a positive, constructive attitude, ask why they chose that number, rather than a lower one. But don t stop after the first round or questioning. Once you make changes, start again.