Do your homework and read the publications before you send them anything. Once you get an article in print make it work for you. Make reprints and send it to clients and prospects. Put in on your website and use it in your marketing materials. Submit it to other publications too.
Word of mouth is still the most powerful marketing medium.
And now we have the Internet where word of mouse can ignite a viral marketing happening. Get your name in lights on other websites and relevant e-mail magazines Getting published makes you well known and well thought of. It is a vital part of building your reputation and your image. And it pays dividends. Copyright 2001 by Sally Falkow.