The Rev. Tinklenberg saw an opportunity for evangelism. I said, 'Let's teach you how to share your faith. The first thing you say is it's for me. I've made a decision to live my life by a certain standard. Thus began the WWJD tradition of passing on the bracelet to anyone who asks about it.
Some people even wear two, one to keep and one to give away.
Here, the Family Christian Stores of Toledo estimate they sell 100 of the cloth WWJD bracelets, currently priced at 99 cents apiece, daily. He always thought that message was inspired, and he said he didn't invent it. He believed God gave it to him. He would read a chapter each week, stopping at a critical point to entice church members into returning the following week. I speak to a lot of churches of all denominations.