JPG One of the three types of images that are supported by the internet. It is a lossy file format, meaning that when compressed, information is lost. This is not necessarily bad on the internet and usually it is the better format for full color pictures. PNG One of the three types of images that are supported by the internet although not widely used as of yet and is not always supported across all platforms. It is a free icon, on both sides and provides traffic between the two sites.
Text Link Instead of using a graphic link, a text link is used.
Often, this is more descriptive and can provide more traffic to the advertiser than a graphic banner. Back Home About. Locator Testimonials Site.