The impact on store sales was unbelievable. We had an inside source who provided us weekly sales figures. They bought advertising on radio, television and newspaper, something they never do. Their entire plan of operation was turned upside down by our relentless assault. It's been 18 months since we last held a sign in front of Whole Foods.
Sales are still sluggish.
There are no plans for more stores in the Twin Cities. In the 1996 report to stock holders, John Mackey reported spectacular growth and unbridled success for the company. There was one glaring footnote. The St. Paul store had suffered enormous start up costs and posted even larger losses. His explanation was simple.