Come on, sports, beer, babes, sex. Beer manufacturers are starting to take a serious look at the female brew drinker. No longer just the drink men favor, women have been increasing their beer consumption. The problem for beer manufacturers and their ad agencies is how to market this traditional male beverage to the young and affluent female market. How important is sex, the ever-present subliminal message in almost every beverage sold on the planet, including even the seemingly benign, milk.
Sex sells, and beautiful people sell.
Nor do they conjure up alluring romantic moonlit moments, or candlelight dinners. Here's how to market your product for the female consumer. Think lite, think buddy, think gal-pal, think sports, think athletic and active, think hot, think cool, think sweat, think sexy, think warm, think friendly, and think fun. Light beer accounted for one-third of the market in 1990. By the year 2013 the beer industry is projecting that light beer will account for half the beer market, almost directly attributable to the increase in beer consumption by women.