However, it would be a mistake to look only at the high cost of living in Chapel Hill when evaluating UNC-CH professor's compensation. UNC-CH professors purchase goods and services outside of Chapel Hill regardless of whether they live within the city limits, the study notes. The Pope Center's new study focuses on broad metropolitan areas in adjusting for the cost of living. Housing costs, property and income taxes, auto insurance, electricity costs, rent, weather, crime, and median income are included. And for the General Assembly to persuade legislators to fund salary increases over other pressing state needs on the basis of an unproven and highly questionable theory would be shameful.
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