Students will have limited time to respond, hence, comprehensive knowledge about the issues and alternatives is essential. Students will not have time to read the case. This exercise facilitates the analytical and problem solving skills. Moreover, the students will formally present the article. Therefore a one-page power point slide must be prepared and submitted with the article.
Students are responsible of bringing a disk or slide to facilitate their presentation.
Each presentation will be take 1-2 minutes. A discussion will follow when appropriate. If students are not present, possibility of presenting the article is removed, thus, credit for the article. This exercise facilitates the development of global awareness and communication skills, both critical tools of International marketing. Also, it facilitates the emphasis on the principles of the course from the current practices of international marketing.