These remarks are not from the marketing department of Telenor, but stem from the well-known Norwegian crime novelist and phone card collector, Gert Nyg rdshaug. According to Telenor product managers Espen Erfjell and Heidi Selnes, Nyg rdshaug is not alone - phone cards appeal to both users and collectors alike. To collectors, the value of the card increases if it has not been used. Less expensive promotional cards are also available. Availability depends upon agreements between Telenor and different shops, post offices, kiosks, etc.
Some cards are strictly promotional.
Companies, such as Telenor order, design and distribute the cards to promote their business. We show Norwegian nature, beautiful landscapes and popular Norwegian artists, such as Munch and Vigeland. We commemorate national jubilees, sport fixtures and cultural arrangements. Previously, young people between the ages of 15 and 25 were the most active phone card carriers, but today most of them have discovered mobile phones. As for the rest of us, all we need is a simple and cheap way to make a phone call.