We've always been pushing the utility model of computing. No, because we're open. Anyone can compete with us. And that's happened. It's because all the customers are just too smart today.
Telephone switches only talk to telephones.
But we're talking about every device and human having to talk to servers. And there are no physical limitations. You can only fit so many more cars in San Francisco. People don't need to carry it, it doesn't need to be near you, it doesn't pollute, and everyone needs access to it. If we just do this well, this is bigger than the automobile business.