Our work includes analyzing what key words your prospective customers are most likely to use, developing new Web pages that feature the right number of these words, and submitting your site to search engines. For the same reason retailers put a sign outside their store or an ad in the Yellow Pages. Everyday, more and more people are logging onto the Internet. Each one is a potential customer. Gaining the attention of these customers is vital to your success.
Search engines are the most popular means for people to find what they are looking for on the Web.
People using search engines to locate your products and services are prime prospects. If you are not using effective search engine optimization then you are losing what is probably the best quality traffic your site can attract. Meta-tags are HTML code that does not appear on the monitor. The meta-tags that are most helpful in search engine optimization include your site's title, description and keywords tags. The title tag is displayed at the top of the browser.