To find one, I'd suggest asking companies who are marketing similar but noncompetitive products in China. Distributors prefer to work with companies that visit frequently and have an understanding of the market. Next, exhibit in a trade show, easily found through the U.S. Agriculture Department . Then, promote, promote, promote. Investment in local marketing is crucial.
Shoppers also like innovative products for gifts, and as treats for their pampered children.
Remember that most supermarkets are not allowed to import foodstuffs directly, but must go through an approved importer. Even Wal-Mart tailored its product line to fit local tastes by offering live snakes and barbecued pigeons. Northern Chinese prefer salty snack products, while Southerners like creamy-sweet flavors. In general, the Chinese enjoy strong flavors. And of course price matters.