While working at producing martial arts jewelry, LeRoy was approached by a friend who asked him about making body piercing jewelry. LeRoy began to look into it by contacting tattoo shops and publications. From there his company, LeRoi Inc., took off. LeRoy operates his company with a small advertising budget. Most of his clients have been obtained by contacting the specialty publications and by word of mouth.
Word of mouth is very big.
In the subculture underground, word spreads very fast. The majority of his clientele is out of state. Mitchell Printing Co. LeRoy assisted in the design of the cover and several of his employees, as well as his wife, served as models for the inside photographs. LeRoy has recently added a web page to the internet to further exposure for his company. In as fast as word of mouth spread, LeRoy saw his company take off with equal speed.