Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions. If the requisite course is waived, the student must choose an elective course from this major or from the program curriculum of another major. The required courses and electives listed in this core may be taken as Directed Studies, subject to the conditions stated in the Directed Studies section listed under Academic Policies and Procedures. Students examine the character and importance of the marketing process, its essential functions, and the institutions exercising these functions. Course content focuses on the major policies that underlie the activities of marketing institutions and the social, economic, and political implications of such policies.
Students participate in seminars designed to examine contemporary issues in marketing.
The professional seminar supplements the core and elective courses in the area of marketing by focusing on issues of current and special interest. Course may be repeated for credit if content differs. Graduate students may apply a maximum of 3 credit hours of these seminars as electives to meet the credit-hour requirements for graduation. This course may not be completed as directed study. This course is designed to help the students become familiar with the theory, concepts, terminology, and problem-solving techniques used in sales and how sales are an important part of the overall promotion plan.