There is an emphasis on the timeliness and validity of information in making effective market place decisions regarding competitor and consumer behavior. Each student consulting team is assigned a project and faculty member for the semester. Seminar sessions are scheduled to encourage exchange of information between teams and the development of consulting skills. Projects are normally with a business firm, although other learning experiences can be proposed. The purpose of individual research is to permit investigation into a particular subject in more depth than accommodated by an existing course.
Students work closely with an individual faculty member.
Approval by the department chair and graduate program director required.