Year One Students must take the equivalent of 6 mandatory modules plus 2 free choice modules. Two Students must take the equivalent of 5 mandatory modules plus at least 2 core option modules and 1 free choice module. Three Students must take the equivalent of 4 mandatory modules plus 4 core option modules. Core Option Modules Students must take at least 3 modules from the following list and are encouraged to take all 4. The BA Marketing Management degree programme is aligned with the BA Business Studies programme.
Students can therefore maintain a degree of flexibility until the end of the first year.
Each year, student progress is monitored by a combination of assessed coursework and written examinations. A given module may contain one or both of these assessment methods depending on the its specification and purpose. It will, first and foremost, allow graduates to enter a wide range of marketing careers in the private, public or voluntary sectors. Employers also recognise that marketing management prepares the graduate for a career in many more general business areas. For further details of BTEC requirements or other qualifications please contact the course support team.