There is almost nothing of interest here from a social, cultural, or aesthetic perspective. Except, of course, for the bike messengers. They're almost always worth looking at. And the remnants of Telegraph Hill. And of course my fomer place of employment where this site got much of its early inspiration.
Same review applies.
Except that there are no bike messengers. This is where you'll find Macy's, Sak's, Nordstrom, and Neiman-Marcus, among others. Shop 'til you drop. The wharf is tourist central, pure and simple. Good for people-watching.