It is not conventional education either, because the teacher has a different role. The TV totally replaces the lectures. It offers lectures of a quality level that is beyond the capabilities of all but the most talented and dedicated teachers. It is produced by the Roberto Marinho Foundation, which is part of the Globo Network, the fourth largest TV network in the world. The Network is 100 percent private and so is the funding for the program.
Some households watch the program as children get dressed and have breakfast.
But this is just an opportunity for users to tape the program for use at a later, more convenient time. In addition, education channels and cable TV re-beam the program during the day for workers seated in factory and office classrooms. But increasingly, firms are buying the tapes directly from the producer. A teacher's aid is around to hold discussions, troubleshoot and provide support to the students. The formula is not much different from the Mexican.