The Advanced Certificate in Marketing is designed to provide the framework required for those seeking employment in marketing, or already working in the field, who wish to strengthen their basic knowledge of relevant concepts and techniques which underpin the Marketing Management process. Relationship Marketing Marketing Operations Marketing Information Effective Management Students cover two units between September and December and the remaining two units between January and June.
Teaching is primarily through lectures, discussions, seminars and case study activities.
Traditionally this course is assessed through formal Chartered Institute of Marketing examinations which take place in December and June. Due to our long-standing relationship with the Chartered Institute of Marketing, two units, Effective Management and Marketing Information, are continually assessed internally by the University of Central England. Application and Enrolment Application forms and further information are available from the Division of Marketing.