The guidelines and bylaws that a group develops answer these questions by setting the foundation for its goals, its mission, and its structure. Ask other organizations for help. It's a rare grassroots group that can take on an issue by itself and win. Victories most often come when new, issue-oriented organizations join with others that share similar goals. More established groups are likely to have already developed many of the successful strategies and tools for working at the grassroots, and most are more than willing to share what they know.
Successful campaigns depend on persistence.
It can take months, and often years, for them to reach a conclusion. Be realistic about what it will cost, then find allies to help raise the money from donations and grants. Good resources are other non-profit groups, community foundations, and public interest attorneys in your area. Sign up new members. The Institute's Grassroots Support Center provides technical, communications, fundraising, and organizational assistance to citizen groups throughout Michigan.