Issues related to international tourism, travel sales distribution systems, and regulations governing travel agencies. Developing a hotel marketing plan. Processes involved in pre-opening marketing of a new hotel. Emphasis on considerations for hospitality products and services marketing. Impact of feasibility studies, customer profile emphasized.
Students design a foodservice facility and hotel guest room using interior design concepts.
Students encouraged to attend UPS show in Minneapolis. Laws and cases applicable to operation of hotels, restaurants, motels, and other hospitality establishments. Wines, beers, liquors. Laws governing manufacture, classification, and sale of alcoholic beverages. Characteristics of various wines with food.