The Framework sets the strategic direction for the National Drug Strategy until 2003. The Framework reinforces a commitment from Australian governments to an approach that minimises drug-related harm. The National Alcohol Campaign targets young people s drinking and provides information and support for parents. Alcohol is a major cause of death in Australia.
Tobacco is the only greater preventable cause of death and hospitalisation.
Mental disorders attributed to drug dependence excluding tobacco are the greatest cause of death and disability among 15-24 year olds. The campaign s primary target audience is teenagers aged 15 17. From 15-17 a significant increase in both the number of teenagers drinking and levels of consumption occurs. Parents play a key role in educating their teenagers about the use of alcohol, by setting standards and limits for their teenagers and modelling attitudes and alcohol consumption behaviour. Teenagers generally see the consequences of drinking as positive, taking the view that alcohol-related harm won t happen to them .