A guide to the Internet for small town leaders. Organize the site by users' needs, not by internal departments. Shreveport clusters material for individuals or corporations seeking to start or relocate a business in the city in its Business Information Center. Have an e-mail link on each page to promote effective customer service. Champion efficient customer service by having an e-mail link for each document.
Search engines for most home pages, if available, are cumbersome to use.
Let them be a tool of last resort. Instead, give electronic readers an index of contents to peruse first. Make certain that all documents on the site map are linked to one of the navigation buttons. If they are not, notify users of that fact. Also, list all recent additions to the site.