A certain level of consistency is important. Some of the WCG's initial customers include the Faculty of Agricultural and Environmental Sciences, the Centre for Continuing Education, the Department of Human Resources and the Office for Technology Transfer. If you can publish a page of text, if you can supply the content for your unit and update it, you can have a web site. We'll supply the architecture. When they come to a university, they usually want information about a department's academic programs and about the professors' expertise.
Web pages are different from other media.
You have to have content, but it has to be layered. If you just throw up all sorts of text and information, people will be turned off. You have to offer information of substance, but in a snack-sized format. People want to get the flavour of your site, they want to get the gist of what you're about. Apart from managing the Gateway and helping units develop their own web presence, the WCG will be busy developing programming and design tools, and for units that are still inclined to do it themselves, web publishing guides.