Their mission was to create a collection of bridesmaids' dresses that their style-conscious friends would wear. It's all about customer service. Serafina currently operates showrooms in New York and London and plans to open another showroom in San Francisco early next year. With over 30 silhouettes of bridal gowns and bridesmaids' dresses available in 96 colors and 10 to 15 fabrications, Kenny and Hadden offer something for every body type. The same dress is repeated in other styles with different strap treat- ments.
Separates are also available in chic bustiers and classic A-line skirts.
Each style can be created in the company's signa- ture fabrics from embroidered silk organza and shantung to Italian chiffon. Many brides choose their bridesmaids' dresses in silhou- ettes that flatter a particular figure, but the dresses are all in the same color and fabrics. Mothers of the bride are also pleased with Serafina's designs in silk charmeuse with chiffon overlays. With over 96 colors to choose from, those MOB dresses don't have to be tossed out with the old Halloween costumes anymore. Fabrics include leather and suede, silk and cashmere.