Make no mistake, the customers are still out there. Only to mundane offers.
Tough times represent opportunity for advertisers willing to put in the hard work to take advantage.
Because most businesses make advertising their first austerity cut, you can actually have more presence with less money than when times are booming and advertising space is either sold out or going for premium rates. Although your advertising becomes more effective because of less clutter from the competition, you're still budgeting with less revenue and must make every effort to maximize your advertising dollar. That requires hard work, common sense and carefully crafting a plan and sticking to it. If you don't have a plan, get one. If you have a plan, re-examine it.