The American Institute of Certified Public Accountants says that 90 percent of its members do more than the traditional tax and audit work. Consulting, financial advising estate planning. And some of them don't want to be called just accountants any more. One name that's been considered is cognitor. That has not caught on though.
Some people think it sounds too much like a snake or a dinosaur.
Seems a lot of CPA's want to be XYZ's. I've never seen a cognitor and wouldn't recognize a cognitor if one should come before my eyes. It does sound a bit reptilian to most people, one suspects. An accountant who's a lawyer would be cognitoris lex. Perhaps it's all these many mergers that we have to thank.