They get home later. They lean on television for their news and information. They were weaned on the tube. They were raised on the tube. Their heroes are past television stars.
Television is their vehicle.
For many retailers, especially those who have been involved with our firm during the past two decades, television is the main focus for advertising investment. And recently, a study showed what pricing will likely be in the year 2005. And, a top regular television series program now commanding seven-figures, will be a great bargain by 2005. That's what Myers Reports forecasts based on the accelerating rate of inflation for top-demand programming. Most consider this a conservative estimate.