A designer worked on the home page while Sellers worked with ideas about how to get the information online. The prototype site was up and running in October 1998. It then took about two or three months to work out all of the technical details. We spent a couple of hundred dollars to get started. The less than ten-page web site averages between 600 and 700 hits per month, or about 22 per day.
Sellers recommends advertising outside the Internet.
The Internet is great for information, but to generate business, we need to advertise outside. Our biggest month was April 1999 when we did radio spots on WRHQ FM 105.3 over two weekends surrounding spring break. We had 1000 hits that month. Visitors who request quotes fill out a form that includes their address, so I can actually watch the responses increase from the blanketed areas. Sellers recalled one client who was leaving a business in Savannah and going into business on his own.