Stockard says they want to be first to market to build their brands. To help new companies, Salience created a new series of programs it calls Market Launch Services, according to Alan Gonsenhauser, vice president, marketing and chief marketing officer. This offering includes 26 activities a start up company needs to approach a new market and build a specific distribution channel. Market Launch Services includes assessing the competition and developing appropriate metrics to track sales success. Salience will put together and segment a prospect database and determine who will be the most profitable customers.
Salience can also create and conduct all sales training, which is customized for each client.
It also handles all the administrative requirements like payroll withholding and reporting. When the sales force generates more sales, the company earns a larger fee from its client companies. Stockard says Salience's fees are performance based. The marketing executive says incentives encourage his firm to perform. Our revenues are at risk with every sales force we deploy.