Make sure it pops off the page. Bring them online. Remember to include your Web site and email address in print advertising for added exposure and convenience. Keep your ads consistent. If you use a logo, include it in both your Yellow Pages print and online ads.
Speed is essential.
Design an uncluttered ad with your customers' time in mind. Make information easy to access with simple graphics that are quick to download. Convenience is key. Make your site easy to use and logically organized. Include important information such as operation hours, phone number and address.