People can cruise a mall without even stepping out of the front door. It is an online advertising management system that automates scheduling, targeting and delivery of ads on Websites and reporting campaign results. Accipiter is one of the core products of Engage Technologies, a provider of profile driven Internet marketing that has allowed Engage to differentiate online advertising. Accipiter has gone beyond the traditional job of online advertising of just tallying impressions. It gives advertisers the ability to tell who is looking at their ads, and exactly where they are looking at them, so advertising is more effectively targeted.
Users are also able to communicate directly with each one of their customers.
This has given Engage Technologies strong strategic positioning. Accipiter is making online advertising better than offline advertising by getting the right message to the right people at the right time.