The best ones assist companies in understanding how users interact with their organization. Web sites should accumulate three to six months of data before moving forward with new initiatives. Site builds should always be based on new assumptions that analyze how your site is being used right now. Release of version 1.0, is a quick stop on the evolutionary track towards expanded services. Successful builds are based on audience behavior.
Small businesses can notify their service providers if they expect traffic to spike.
If you are running promotions or giveaways, consider the possibility that it could spread well beyond the original target audience. Talk to your providers and give them a worst-case scenario. Just to be safe. No other form of business gives you the ability to chart your business s performance so accurately. Your web server is throwing a party every day.