Writers who wish to be read must write in a style that combines professionalism with comfortable clarity. Remember the goal of written communication is to achieve a shared understanding between writer and reader. Provide an adequate review of the literature. In scholarly writing, we are obligated to build our own arguments upon the appropriate knowledge base. Explicitly describe the theory behind your work.
Tradition demands that writers identify clearly the theoretical foundation of their work.
Be honest and acknowledge the limitations of your study. The manuscript is poorly organized . This can be avoided by beginning with an outline or some other organizational plan. The topic is irrelevant . The manuscript is poorly written.