Alignment is created in ads by using the flow of lines to draw your eyes into the ad and ultimately to the company's logo, taking in the sight of the car on the way. Usually there will be a heavy line at the bottom of the ad, either an actual line, or large, heavy type to keep your eyes in the ad. The function of an ad is to get your attention and then keep it. Writers align with words. Words connect to other words around them to form sentences.
Sentences connect to each other to form paragraphs.
Paragraphs connect to form chapters of a story or sections of an article, and chapters or sections connect to form a whole, all related to each other. Authors present information in a logical manner that draws the reader along from beginning to end without getting him lost along the way by stray thoughts, or items thrown in haphazardly. As someone once said, writers blaze a trail for the reader to follow. Notice the logic of this article, with sections clearly marked. Alignment Repetition Repetition Repeat elements of the design throughout the piece.