Instead, on this page we summarise the aspects of the site that are most relevant to the webmasters of specialist websites. Please also be sure to email us and let us know if there are sales-related areas of concern for your specialist web site that you think we could help with here.
Specialist websites face a special challenge in selling their products and services.
They are thinly spread around the world - with few obvious gathering places. It's critically important, therefore, that you maximise the opportunities you have to sell to your visitors - and especially to establish a relationship with them that encourages repeat sales. If your background isn't in selling, then all this may seem like a black art. It is no more adequate to set up a web site and stand back than it is to put up a sign in your attic and then stand beside it waiting for customers. Specialist web sites can be an excellent vehicle for affiliate programs.