Her role wasn't to select the brand, but to set the budget. In other words, dad probably wanted a computer first, but mom was the one who agreed the family could fork out the dough. Dr. Flikkema said children were less likely to want an Apple computer if their schoo had older Macs. If their school had newer Power Macs installed, many children lobbied their parents for Apples. Once the computer was home, men were far more likey to use the machine for entertainment and to go online.
Women use the computer as a tool.
They get on and get off. The study found that lots of women were using home computers now because more were getting familiar with them in an office setting. They feel less sure of the technology, but that gap is shrinking. And women pushed to use the computer to help educate their children. They have a feeling that if they don't own a computer, the rest of the world will be passing them by.