The Challenge of Technology-Management in Business Education Competence in managing technology is a key to creating competitive companies, competitive communities, and competitive careers . Building such competence in graduates therefore ought to be a core objective of a university engaged in business education and training.
Technology is a key element of the modern business enterprise.
These new demands have been created because, while technology itself can provide the potential for success in business, that potential may not be realized unless the technology is properly managed. Companies whose employees are at the cutting edge of new technology have the potential for business growth beyond that of their competitors. Yet, many companies with excellent technology fail to reach their market potential because of failure to convert their technological edge into a business edge. Likewise, due to lack of business acumen, many excellent engineering and science graduates face glass ceilings in their careers because of their inability to capitalize on their technical capabilities. University graduates who can operate effectively across the boundaries of engineering, science and business have career opportunities superior to those not adept at extending themselves beyond their primary professional or technical domain.