Because it s on TV, you have to make it simple. At the end of the day, any service which doesn t match the TV experience might not prove very successful. The key, he says, is to make something that is fast and linked to the video content. You really have to make it simple and intuitive. You should avoid anything slow or with bad graphics.
Speed is one of the key elements.
If they have to wait five seconds they will not come back. You need a huge infrastructure for niche requests from different customers. Nevertheless, satellite operators such as BSkyB are taking a close interest in personal video recorders. XTV platform in its next generation of set-tops. While set-top storage offers an obvious way for satellite to try to combat the more flexible bandwidth and return path capability of cable, the DTH operators have a lot of ground to make up to compete with their cable adversaries.