Indeed some internet specific businesses are known only by their URL name. The internet is both a passive and an active medium. Active uses involve two-way communication, where the users can provide information to the providers, and vice versa. Many electoral authorities now have web sites. In countries where significant numbers of electoral users have access to the internet, electoral web sites have become an integrated part of the service delivery strategy of electoral authorities.
Web sites are excellent means of conveying large amounts of information to users.
Traditional communication methods such as newspapers, brochures, radio and television are only able to carry limited amounts of paid electoral information. Electoral authorities can now greatly expand their information delivery capabilities by including references to their web sites in their paid advertising. Web sites can be structured to deliver as little or as much information as the user desires. In addition to delivering information, electoral web sites can also be interactive. Election results can be progressively broadcast 'live' on web sites, as they are counted on and after election night.