Dressing Appropriately Koreans dress well at all times, so you should dress accordingly to show respect. A sober suit and tie are almost always appropriate. Clothes also denote one's position and status. Dress smartly for parties. Koreans rarely wear casual outfits and they always dress up for city activities, especially in Seoul.
Women dress modestly.
Do not wear bright colors. Subtle colors are best for business. Conservative, styled dresses or suits and heels. Avoid short or revealing clothing and sleeveless blouses. Dark suits, white shirts and ties.