Some Advice Identity Quiz Identity Trends Home Of Swooshes and Slashes Designing a logo that stands the test of time is no mean feat.
Timeliness is but one criterion that separates the outstanding logos from the also-rans.
What also shapes trends are the tools designers use to create logos. While these new tools can be liberating, their ease of use can also become an obstacle to creating what might be a more appropriate design. Inc. Adobe Illustrator is a trademeark of Adobe Systems Incorporated There have been, and always will be, certain trends. More often than not, the results are logos that are dated even when they are still brand new. One example was TRW, whose logo went from three straight, simple letters to italics with a slash cutting through it.