She explained that she was taking a business class that required her to analyze a local small business. Emilie offered to take a look at her Dad s business. Emilie knew nothing about the automobile repair business. Bill wondered what she could do that could possibly help him. Finding good secondary market data is not difficult.
Secondary data is usually relatively easy to find, inexpensive to acquire, and extremely useful.
One of the most valuable secondary market research tools is the telephone. More recently, the Internet has emerged as an equally valuable market research tool. The web provides access to data sources that were previously only readily available to those with the budgets, technology, and technical expertise to access them. However, the emergence of the Internet does not diminish the value of the simple telephone as a research tool. The following is a list of some of my favorite websites.