This convergence process reflects competition and co-operation across traditional boundaries to create new added value for customers. The result is the creation of many new opportunities and threats. Companies in New Europe are defining the businesses they are in more broadly. More alliances are required to access and serve customers. There is increased emphasis on differentiation through service.
Weaker brands face elimination.
New capabilities, strategies and perspectives will be required to survive and win. Markets can be re-engineered to improve service to the end customer. Those who are trusted and have consumer access can succeed with a broader offer. Global niches are more feasible. Electronic gateways can make new connections between suppliers and consumers.