Time your press releases and media plans to fit in with the appropriate deadlines. Newspaper supplements Newspapers usually prepare supplements some months in advance. Find out what they plan to do. There may be something coming up which is relevant to your campaign or story. Magazines Magazine deadlines vary considerably.
Some glossy monthlies have a five-month lead time.
This is worth remembering when planning media campaigns. Always phone and check. Follow up Always follow up every contact you make. It is essential to phone everyone on the day of the launch or event. A media conference for an important message Only use a media conference when there is something very important to announce or show.