MS 293 Alternative Media 3 CR Explores nonmainstream and noncommercial media to understand their content, form and roles they play in our culture. Readings, screenings and written reports required. Magazine Publication 3 CR Overview of the entire process of magazine publication. Topics include history and status of contemporary publication, concept research and development of new magazines, writing and editing, marketing and advertising, relationships to other media, new technologies and the future and employment possibilities. A production course designed to introduce students to the techniques of electronic journalism.
Students also learn to analyze and constructively criticize the process and product.
An Overview 3 CR Provides a critical overview of the history, purpose and various methods related to advertising and public relations. Students analyze the semantic and syntactic properties of ads and public relations campaigns from the consumer point of view with a special emphasis on how they communicate persuasively. Readings, screenings and written reports required. Practical Applications 3 CR Applies various theories of advertising and public relations to specific practical problems in the commercial and nonprofit world. CR Designates new or occasional courses that may or may not become part of the department's permanent offerings.