The hope is that customers will think of BlueLight whenever they need to make a purchase. Anything we can do to make buying online easier or more direct for Mom, we'll do it. BlueLight claims it can reach profitability by the end of 2001 - an awfully quick turnaround in Internet time. But Sugar says that the money-burning days of Internet businesses have ended and that investors want to put their cash into moneymakers. You make sure what they buy you can ship to them, and make sure you ship it to them on time.
Sugar also emphasizes hiring staff who know what they're doing.
Microsoft Corp. At Southwest, its technical Web crew is housed inside the company's marketing department. Stillings says Southwest wants those two groups to work in harmony. This is not just some technical offshoot of our business. It is our business. Checklist Keep the content simple and inexpensive to produce if you intend to make money.