We'll be building companies where people can guide themselves through a world of infinite choices. Net Geners will seek simplicity by questioning what you build. Trust is no longer just a social contract. If it doesn't feel simple enough for people to get what they need to do their best, trust will plummet. Restructure all you want, just know that execution travels at the speed of sense-making.
Simpler companies feed the fire of personal choice.
They sponsor a healthy debate between opting out and buying in. We're not structuring goals, communication, information, and knowledge so that a diverse workforce can use them to make decisions. Every 1100 days your ability to transform information into work becomes twice as important. If you want to create simpler ways of working, you can't tap-dance around the soft stuff. This is the context in which every conversation about customers, employees, vendors, partners, and competitors takes place.