You'll spend less training salespeople. You'll leverage high-cost employee time better, increase productivity, and reduce staff and payroll growth. Now, as we enter the third wave, companies fight commoditization by trying to offer more personal service. But this doesn't have to be your company's problem. The first thing you need to do is un-level the playing field.
Web technology is universal, so until now it's been easy for small companies to look like big ones.
But a fully Interactive Enterprise is personalized from the inside out. Starting with your business processes is the best way to ensure that your business's unique attributes shine through. Let's say, for example, that your company is an insurer with specific rules for different kinds of clients, or a retailer and you've built your business on key customer service practices. As a fully Interactive Enterprise, you let people interact directly with your back end systems, deliver instant response, and hear back from your customers that your best has become better than ever. The Interactive Enterprise is as dynamic in its environment as it is with its customers.