The dominance of just a few brands seen there reflects a pattern which is normal rather than uncommon. Search engine rankings are produced by rules which, while complex and sometimes rapidly changing, can be addressed to improve your site's visibility. Over 500 million searches are performed on search engines every day. I nternet users rank search as their most important activity, awarding it a 9.1 on a 10-point scale. The next most important activity ranked only 6.3.
Search engines are the leading way users in the United Kingdom locate web sites.
If not then you are conceding a dramatically lower average customer acquisition cost to your competitors. Certainly not the size of advertising budgets. The critical factor here is the effectiveness with which specific phrases typed into search engines by consumers have been identified and targeted. That word specifies accurately what they do, in language their owners hear every day. The fact is however that virtually no consumers ever use that term to look for sources of air tickets on the web.