The thrust of a program may ultimately be determined just by the mood of the setting. For this reason two programs on the same theme broadcast by the same station may carry different messages simply because they were produced by different people. The problem is that these programs, whose production is mediated by atmosphere, wield tremendous influence on politics. A survey I conducted revealed that the more frequently politicians appear on TV, the better their chances of being reelected. Politicians who realize this look for ways in which to exploit this medium effectively.
Television has enough power today to be rightfully called the fourth estate.
Despite this, TV executives, journalists, and other personnel possess neither an awareness of this nor a sense of responsibility. As long as the people in this business lack intellectual integrity, a solution to its problems will not be found.