Owner Paul Hoge is a firm believer in content and crossover advertising to help customers find the site. Their online store, Soul of the Tree, is now getting 300 to 400 hits a month. The reason I put them out there is because of the activity on these Web sites and the links I can get to our site. If I can lure them to our Web site, good for me. Internet newsletters are also a very effective way to reach out to customers.
Shoppers can sign up either on a Web site on in a real-life store.
One Atlanta pub uses its electronic newsletter to tell customers about the latest microbrews and special offers. But it's very effective. It's another way to keep in touch with your best customers. Contests and giveaways are another way to boost traffic. In the process, they also note their favorite varieties of candles and can opt to give their e-mail addresses to receive information on products and specials.