Web pages often include forms. As with e-mail, data sent from a Web browser to a Web server passes through many interconnecting computers and networks before reaching its final destination. Any personal or valuable information sent using a Web page entry may be eavesdropped on. Many organizations now support an external WWW Web site describing their company or service. For security reasons servers are usually posted outside the company firewall.
Web sites range from home-spun notices, to carefully developed and designed marketing vehicles.
Organizations may spend a considerable amount of money and effort into developing a Web site that is informational yet non-cumbersome, or that creates the right company logo or style. In a sense, an organization's Web site forms a piece of the company's image and reputation. The creation, management, and maintenance of a company's external Web site should be assigned. In larger companies, Internet Web site responsibilities may be spread across several position groupings. For example, a Director of online business development may be responsible for identifying and implementing new business opportunities while the Web site manager oversees the overall strategy of the Web site including coordinating content preparation, distribution, and budget monitoring.