Nothing is more plentiful than theories by participants about why a promotion flops. This is normal. Everyone involved with a promotion that doesn't live up to their wildest expectations sit around wondering why. People in bars do this every night. If the crowd isn't there, they usually think they're either broke or down the street at their competition.
Weather can play a major factor in an event's success.
If it's a great day, people may be out doing something else. Or maybe there's a popular performer that people just have to see that night. Material in The Small Business Promoter Newsletter is obtained from various wire services, trade magazines, press releases and the general media. All efforts are made to insure correctness of facts. Suggestions of promotions and press clippings are welcome.