This book, written in non-academic prose and strewn with practical examples, is the most comprehensive book yet authored on the contemporary involvement of coaches in the business and executive development world. The book is also appropriate for those who want to make decisions about using coaches or establishing a coaching culture or academics or trainers seeking a primary text on coaching for use in an educational setting. Throughout the book, the authors underscore the importance of coaching as a learning opportunity. In tackling these issues the authors provide a blueprint for coaches on how to become more effective and increase their ability to work with a variety of clients. As coaching continues to grow as an applied profession, dominated by practitioners, its credibility is strongly enhanced when solid ideas are presented in a clear, articulate, and succinct fashion.
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