A number of the new gurus did better than they might have expected. On the back of their book Funky Business, the Swedish guru team of Kjell Nordstrom and Jonas Ridderstrale are an impressive 17. Americans dominate As might be expected, North America rules the roost as the most prolific source of gurus, with Americans and Canadians occupying 80 percent of the top 50 places. There are no Africans or South Americans in the top 50. The guru industry is dominated by WASPish men.
Women are woefully under-represented.
Carly Fiorina, Hewlett-Packard's CEO, narrowly missed a top 50 spot. Surprisingly, digital visionary Esther Dyson fails to make the grade. Old economy wisdom still leads Overall, the new economy thinkers fared less well than might have been anticipated even a year ago. Despite the relentless internet hype, the digital sages failed to topple the old economy incumbents. An initial surprise was the poor showing of the mainstream consultants.