Students are required to create a print ad. Creative Assignment 3 Print Ad . Students are given a product and an advertising goal. Direct Response Advertising Sales Promotion Students understand how direct response advertising is created, managed and measured. In addition, students learn how to calculate the profitability of a direct response campaign.
Students learn how sales promotion and direct response work together.
Week 16 Chapter 24 Global Advertising Internet Advertising Students learn the successes and pitfalls of global advertising. Students are introduced to Internet advertising and the potential rewards and risks of advertising on-line.