In this lesson, students examine why some Internet businesses have failed and develop business models for successful new Internet companies. Reflect on what constitutes a business failure and how this compares to other kinds of failure. Research failed Internet companies and speculate why they did not succeed. Create ads or home pages for their new companies that appeal to the proposed markets, reflect the companies' missions, and describe the products or services offered.
Students share their responses with the class.
Divide the class into small groups. After about fifteen minutes of research time, come back together as a class. Now knowing more about why some Internet companies failed, each group explores successful business strategies by creating a business plan for their own Internet company. Consider the services and products you need or want. This activity may extend into future class time.