Consider how to organize your information, where you want it to be linked, and how to point people to it. Library and information services people can be a good resource. Keep it simple and keep your audience and your medium in mind. Browse the Web to see what works and what doesn't. Include as much white space as possible.
White space increases readability.
For example, use bulleted lists instead of paragraphs when appropriate. However, don't use so much white space that it lengthens your page considerably, forcing people to scroll to receive pertinent information. Your pages will not look the same to every viewer for a variety of reasons. Viewers will have a variety of hardware and software. Some people choose not to download graphics.