The heavy consumption of cultural products and services and the contexts in which most of them are provided represent a daily, if not hourly, diet of systemic values, spooned out to whichever public happens to be engaged. There are increasingly fewer places we can duck for cover. For example, with place-based advertising the medium for the message is specifically tailored to the demographics of the viewer or reader. Place-based advertisements can be found in health clubs or schools speaking directly to the audience that frequents these locations. In effect, the advertiser will attempt to exert as much control over the place or event as possible and if the advertiser succeeds, the place itself will become a symbol for the advertiser.
Sponsorship has the same effect.
The sponsor will often attempt to influence, through economics, the event as much as possible. This affects the actual programs or events. Sponsors will also use their economic power to decide which events gain sponsorship. More than likely, a sponsored event will be conservative and hold no dissenting viewpoints to the corporation or its ideal of consumerism. Much of what is becoming sponsored is a vital part of our society's democratic functioning.