Students visit the media center to view clips of classic cereal advertising and cereal advertising taken from current Saturday morning children's television programming. Media Specialist discusses the clips with students. In classroom, teacher and students discuss the results of constucting the food pyramid and the cereal comparison charts. Following this discussion, the class is given 15 minutes to work in the groups assigned on Day 3 to brainstorm slogans to sell particular fruits or vegetables. Samples are asked for from the class and the teacher discusses with the class why this assignment was hard or easy for them to do.
Students go on a field trip to a supermarket or have a supermarket manager visit class.
The manager discusses marketing tricks designed to sell foods to children shopping with their parents such as the placement of surgary cereals at kids-eye level or the subsidies from major brands for better placement. He also points out marketing gimmicks aimed at children offered in the packaging, such as free toys or toy offers. Students in the groups created on Day 6 use construction paper and markers and glue to create a new cereal package for a cereal they have invented. The cereal boxes which were used on Day 3 are covered with information about the new cereal. Students present their new cereals and its package to the class.