Stage Two and Stage Four modules are offered in Semester Two. Each module is conducted over one semester or less, depending on contact hours. Please click on an underlined module code for more details. This module provides participants with an understanding of the fundamentals of Public Relations. The role, procedures, and techniques are examined.
Students comprehend the role and positioning of public relations within an organisation.
This module provides participants with training in effective writing styles required of a public relations practitioner. This module provides students with the skills and knowledge to produce, format, and electronically file multiple-page word processing documents. This module provides students with the skills and knowledge in the use of a database to set up and maintain single table databases. This module provides students with the skills and knowledge in the use of a spreadsheet package to produce worksheets in the most efficient manner according to user specifications. This module provides training in key marketing concepts, building a framework for the integration of a variety of ideas on business customer exchanges including an understanding of the role of the marketing function within an organisation.