Detroit and Osaka both have Tiger baseball teams to root for. Cincinnati has it's football Bengals. AGF Mutual Fund's tiger prowls over billions of dollars, while real tigers vanish because there's not enough funds to keep them alive. The world's best known Chinese medicine is Tiger Balm, which thankfully contains not a trace of tiger. The Tiger Balm theme parks in Singapore and Hong Kong inspire a dream world of wild tigers forever, while the medicine markets of those same cities doom the tiger to extinction.
Some companies do care.
Other companies using tigers as mascots should do the same. The next time you see a tiger in an ad, or a company exploiting your affection for this vanishing animal, send their CEO a letter, fax, or email. Ask them how much of their profits are going the prevent their star's sugar frosted extinction.