Web sites are part of a network, and understanding this is critical to evaluating their quality. Again, it s simply a new medium and it has its own rules. The consumer is creating some of these rules, but technology sets the rest. There are still limitations with regard to the Internet as a medium. A common mistake of the television-like sites is that they show no understanding of the typical web user.
Video uses up big chunks of bandwidth.
Most of us are still using dial-up Internet access with regular modems. Those users are more likely to hit the stop button than to sit through a flashy animation that does not have significant content. By contrast, on the WWW, giving away high quality content to other web sites can be one of the smartest moves you could make. Distributing your content to other sites potential clients of your firm are likely to visit, along with a link back to your web site, is one of the best ways to build traffic to your own site. For example, if your community has a local chapter of NOW or an elder citizen advocacy group, let them publish the essays you wrote on dealing with abusive spouses or estate planning.