Computer Applications for Public Relations Students will employ advanced word processing and desktop publishing features to produce high-quality documents. Students will also apply the advanced features of spreadsheet software for planning, analysis and problem-solving, and will use the advanced features of a database software to create relational databases, perform queries and customize data entry screens and reports. Photography Students will learn the skills and terminology to work with photographers and designers in the field. This subject area provides students with the skills required for public relations assignments involving photography and processing. From a photojournalistic perspective, students learn how to use a 35mm camera, how to take newsworthy photographs, and how to prepare photos for dissemination to internal and external audiences, including publications such as newsletters and brochures.
Students explore creative techniques, including digital imaging.
Students will also develop the skills required to design, create and manage an effective website. This subject area provides the students with an introduction to marketing concepts and theories. It also addresses the integrated nature of public relations and marketing processes, and introduces the concepts of public relations consulting. Emphasis is placed on the basic marketing premise that customer needs must be satisfied in order to achieve company objectives. Topics including consumer behaviour, competition, and market research are covered to assist students in dealing with marketing issues in the workplace.