The course will culminate in a research practicum. 312 Advertising Strategy. Focuses on strategic thinking and critical skills in the development of advertising messages. Students will learn to develop strategies, execute creative strategies, evaluate creative work, maintain strategic and executional continuity throughout a campaign and present their ideas. Puts into practice the newswriting fundamentals and journalistic principles presented in 221.
Students gain experience in reporting by covering campus news events.
A survey of federal, state and municipal laws governing freedom of speech and commerce in journalism, public relations and advertising, with an exploration of ethical guidelines for professional behavior. 323 Publication Editing, Design and Management. Principles and practices of editing and design techniques applicable to newspapers, magazines, newsletters, yearbooks and corporate publications. Exploration of work-management strategies for editorial organizations. 324 Feature Writing.