These short-term price incentives induce consumers to purchase a product. They not only save the consumer money, but they are effective ways of introducing new products to the public, too. Thus, coupons stimulate trial and conversion, retain current users, and serve as a selling device. Sweepstakes Sweepstakes are promotions wherein winners are determined by a random drawing in some chance event. The participants exercise no control.
Sweeps generate awareness and involvement with a brand.
The most cost effective sweepstakes prize is travel, which has a substantially higher perceived value than its cost. Sampling Sampling allows the customer to decide for himself or herself whether or not a product satisfies a need. If the results are favorable, there are often product inventories available for purchase. Consumers purchase a product and send away in order to receive the reward. This encourages purchase continuity and brand trial.