In order to survive, many small retailers will have to develop new business strategies after a discount mass merchandiser opens in their area.
Survival is possible.
In general it is best to take a positive attitude toward the opening of a new mass merchandise store in your area. In a free enterprise economy, all firms are free to compete. However, local officials should be careful not to offer unduly generous incentive packages to large firms that could place smaller firms at a disadvantage. Recognize that a discount mass merchandise store will probably enlarge your town's retail trade s ize. Try to figure out ways to capitalize on the increased volume of traffic to town.