One of the scenarios implied drastically increased oil prices. As people in Shell were mentally prepared for such a development they adapted quicker to the new situation than their competitors. Many of those concerned are now active within The Global Business Network . The book describes the concept of scenario planning, gives some examples and proposes how to develop your scanning of what goes on in the world. Trends Books about the new economy are almost overwhelming us.
Some authors are outright sceptical.
In what way and at what speed internet and the new economy will change and affect us is uncertain. But that the effect will be dranatical over time is certain. It leaves me with the thought that if the world is changing so quickly that if I try to get a clear picture of what is going on it will be to late. Once written the cost of sharing it is low. In a competitive information society the price of information is driven towards zero.