The Nokia Snowboard FIS World Cup tour starts on 14 November in Kaprun, Austria, and finishes on 14 March in Olang, Italy. Athletes from more than 25 countries are expected to take part in the world cup. Snowboarding and Nokia share the same values. Snowboarding is about creativity, freedom and individuality.
Snowboarders take challenges and do things differently.
It is a young and growing sport with a strong visual appeal. Snowboarding is associated with colorful images and open-minded people that have a lot of positive energy. It's always nice to team up a snow sport and a sponsor that have so much in common. Nokia has been applauded for its new, creative and innovative approach within the mobile phone industry and snowboarding shares the same enthusiasm on snow. Together, I'm sure we'll draw attention around the world as we move forward with our commitment to develop snowboarding.