In order to smoke one mist create smoke even if this is restricted to that which is exhaled, we will still have the problems outlined above. The effort should not be excessive. It should be a blended product or heavily modified Va. in appropriate markets. Its appeal will be to full flavour smokers and should not therefore have a 1cw tar image. Health question seen as little more than an occupational hazard.
Smokers have become increasingly defensive - the only resolution is to quit.
Product quality principle factor in brand choice. Product differences less marked. Image factors become principle factor in brand choice. Highest penetration amongst those under most pressure or pre-disposed to accepting compromise. In some countries use of any cigarette is now a negative image statement.