Therefore, teachers have a serious concern about drug use among youths. And since many youths are exposed to their teachers even more than to their parents, the teachers are uniquely positioned to make an impact. You will probably find most teachers, as well as school administrators and counselors, to be well-informed and highly motivated to oppose drug use. You should inform them of your program and explore ways it could support them. These might include providing experts for classroom presentations or PTA programs.
Teachers also provide an excellent means for distributing literature to their students.
Most community programs are fundamentally a communication effort. Survey the channels available to you and select those that serve you best. Basically the choices are public speaking engagements, newspapers, broadcasts, pamphlets and posters, and films. All have unique characteristics that better suit them for specific kinds of messages and audiences. Public engagements, utilizing the experts previously identified, can be tailored to the specific audience of your choice and adjusted as your audience changes.