The software company has the programs to bring it all together, as well as provide the marketing company with the necessary feedback to enhance their strategies for becoming a more effective marketer. I believe the most dangerous convergence will be medicine and military. As medicine develops in leaps and bounds, there will always be someone who will exploit achievements and use them to hold the rest of society hostage. I see our company using information collected from software to determine changes in customer needs and desires. I also see our company using research collected over the years to create new products that are welcomed by our customers.
Time passes by an idle company.
We plan to capture time and market it to our customers by saving them time while maintaining their leisure products. I see our company offering consumers a healthy, cost-effective, time sensitive approach to caring for their pools, spa's and hot tubs. Competition will become fierce as companies struggle for their share of the consumer's time. New and innovative marketing approaches will be pushed to the forefront. Companies will need to bring together a marketing department comprised of producers, copywriters, programmers, communication experts, visionaries and psychologists.