I just learned it on my own . If they explain their actual experience to you and it makes sense, it is information. It may not be true or factual , but it is information about their belief and experience. It is information about how they think. Primary Knowledge or Secondary Knowledge Primary knowledge is knowledge gained from your own experience.
Secondary knowledge is gained from books, television, computers, or other people.
In the Information Age, think of secondary knowledge as hearsay or mere content. Check the information for yourself . The more senses you use the better. Content Content is not information. Content is stuff put in the media so advertisers will buy advertising space.