Peer pressure to use drugs is often subtle and covert, consisting of unspoken expectations rather than overt offers. But even among teen nonusers of marijuana, there is a high level of acceptance of marijuana use by others. There is no doubt about the fact that teens' attitudes about marijuana are affected by the information they are exposed to. On the Internet, marijuana is one of the top 100 searched items. There are hundreds upon hundreds of sites dedicated to marijuana, and all but a handful are pro-marijuana sites which many times contain false, inaccurate, or incomplete information about the drug.
Teens are the biggest Web surfing population and also make up one of the largest consumer markets.
It is no secret that teens are being targeted to buy marijuana paraphernalia such as clothing with marijuana leaf emblems, pipes, magazines, jewelry, posters, books, movies, etc., all which support marijuana use. The motives for targeting teens with pro-marijuana messages are very obvious. There is a great deal of money to be made from teens who buy into these messages easily. It's not too different from the whole tobacco industry situation. For a long time, the tobacco industry was purposely and specifically targeting teens in their marketing tactics.