By putting the single packs of cigarettes and single containers of chew behind the counter or in locked cases, pilferage is virtually eliminated. Now Goes For Retail Marketing. Package size and style are used to complement the product's image and availability targeted towards youth. Industry's messages on attributes of product, benefits of using product and enhancing product's public image, all carefully crafted to attract young people.
Tobacco products are very price sensitive for youth.
Current price cuts on generic and premium brands are an industry strategy to attract more new youth as customers.