This Web site appears to be from the 'back button' school of navigation, where all paths are one-way. We would strongly recommend at least making your logo link back to the home page and keeping the horizontal nav bar consistent throughout the site. This site doesn't serve up transactional e-commerce. Too bad, though. I really wanted to get my mitts on those Masters Tournament passes.
Sudden death comes soon for Web sites that offer outdated information.
One advantage this site has is its content. It offers quite a bit of information. But, in some ways, that might be a fumble as well. The best coaching tip I can leave with this team is to take a mulligan , get the logistics figured out and put together a new game plan . Check out our comprehensive library of resources and tools for taking your business online.