Actually, it's more like two or three degrees. They can scan the list of other group members, looking for old friends or people they know. What's more, after you link to someone, they can link to all of your friends, and visa versa. These online communities will no doubt go through a lot of growing pains as they struggle to organize themselves better and come up with a viable business model. But in a short period of time, more than 1 million people have signed up for PlanetAll, which goes to show that widening personal contact is a top reason people use the Web.
Users report that the service leads to many new and re-acquaintances.
The awards are sponsored and run by the Financial Times and Booz Allen Hamilton. The other finalists in the category are The Bankers, Beer Blast, The Highwaymen, and Inside the Kaisha. With such stiff competition, I don't think I have much of a chance at winning. So instead of preparing an acceptance speech, I will concentrate on dazzling the gathered pack of media with my keen sense of fashion. Copyright 1998 by Evan I. Schwartz.