Applicants must be aggressive, yet personable. They must show initiative and be willing to relocate. The ability to speak persuasively and convincingly is necessary. International airlines may require foreign language ability. Courses in psychology, public speaking, and salesmanship are helpful.
Some airlines hire college students for training in sales promotion during the summer vacation.
On their return to college, the students become campus representatives for the airline, contacting other students and faculty members to acquaint them with the airline's special service and holiday opportunities. This information may or may not apply to other locations.