STTA is a ministry of Covington Bible Church. Public Speaker to Communicator - People don't want an orator as much as someone to converse with them over issues. Complex to Simple - I don't think people are awestruck by educated speakers, anymore, who are so deep that every issue seems complex. Put the cookies on the bottom shelf. Abstract to Concrete - People are in greater need now than ever for concrete illustrations and examples.
Truth needs pictures added to the points.
People have been in front of the TV for way too long. Real Needs to Felt Needs - Times were that the pastor could do a whole series on deep, theological truths that may or may not change the way their congregation lives on Monday morning. Formal to Genuine. While Generation X is often attracted by the mystical, I still believe that even mystical subjects need to be addressed with authentic methods and messages. No one wants something plastic or artificial.