Triathlon was introduced into these last Games. Not everyone would know about triathlon but when you watch it you can understand it. I am not sure that anyone who didn't know about cricket would understand it. Similarly, the spokeswoman added that any sport applying for membership must be television friendly. I am not sure that is the case with cricket, which I understand takes four days.
Television is very important because most of the funding comes from television rights.
This raises an important point. This issue does not just apply to gaining entry to the Olympic Games - it is relevant to any attempt cricket may make to enter sports markets traditionally preferring events of short duration. While this can be dismissed as one person's lack of knowledge, the spokeswoman unwittingly summarised the perception cricket has outside its tradtional boundaries and highlighted the need for cricket to further publicise itself. As highlighted in the September 21 edition of BTTW, such a move would allow many national cricket associations to access government funding. Mainly, you just need to demonstrate you are the governing body for a sport which organises and runs events for that sport, and be played in 30 countries.