Untold millions of dollars are wasted in business because of poor communications. It has happened to all of us. Improvement in our communication starts with awareness and sensitivity . Sending vs. Receiving God gave us two eyes, two ears and one mouth. The most important part of effective communication is listening.
Super salespeople are the ones that ask questions and listen to what the client says.
When we listen we need to listen with our eyes, ears and full attention. Much of what people say is communicated by their body language and the expression in their eyes and face. If you are not looking at a person who is talking to you it is difficult to hear what he is really saying. The 'D' will use direct telling behaviors and gets impatient especially if not in control. The 'I' likes to talk and therefore has a tendency to not listen well.