There is simply plenty of money to be made on the Internet., and so many different ways to make it. Web users blocking ads with special software is almost the equivalent of stealing a pay TV channel. The web is not free. The trend continues, and won't stop anytime soon. Anybody with anything on the web, but it will kill the little guys.
Webmasters have to accept that relying on banners is a losing business.
Even without the software, most people tune banner ads out because they've become so common. The banner ad is not even nearly as effective as it used to be. That leaves us in a situation where we have to come up with alternatives. Use text or HTML tags for advertisements. A nested table with a background color can be just as effective, if not more effective than a banner ad.