You'll get a lot more traffic if you do the work yourself when you design your site. Avoid browser-specific tags and other problems that limit your site's appeal with HTML Toolbox . They got to the good part of War and Peace. Internet users are notoriously impatient and hate waiting to view pages. Yet many inexperienced Web designers load their pages with bloated graphics that take forever to display.
Visitors retaliate by leaving the site without ever viewing the content.
Use GIFBot , NetMechanic's free image optimization tool, to compress your images. Reduce file size without sacrificing image quality. Other non-graphic techniques also slow down your page. Netscape renders nested tables very slowly. Page errors can cause the page to time out before loads completely.