The ad clearly intends to show the versatility of the fabric, but it does so by presenting a number of photographs placed on top of each other and at odd angles. Moreover, each has a great deal going on in it, and thus the non-fabric elements compete for attention with the intended focus. This last point is the primary problem with ads containing multiple illustrations. The eye wanders about the page. Unless there is a clear focal point representing a visual oasis, the eye will quickly tire of the aimless journey and seek refuge on another page.
White space is plentiful and gives ample room to the relatively lengthy copy.
They tend to emphasize the abstract rather than the human element. But they could be rocks. Unfortunately, the text offers no definitive clue one way or the other. Generally, if the illustration does not offer an image that has meaning for the reader, the chances are good that the reader will very meaningfully turn the page. The reader does not have to wonder what is happening.