What doesn't matter is how you get the idea. What we do is a whole lot of work. It's just that we put people in a fun environment so they can do their work. Because the next job is already on your desk. The idea business is a hard business.
Strategy is a single idea that solves more than one problem or creates more than one opportunity.
That sounds audacious. But if you don't have audacious goals, your people will be status quo instead of status go. Etched in stone in a large rotunda, they also show up throughout the building in individual workspaces. We designed this space to foster entrepreneurship, creativity, community. It's playful yet serious.