One kind of advertising is classified advertising . This kind of advertising is sold by the line and appears in its own section. Many of the ads in this section are placed by individual readers. The other kind of advertising is called display advertising . This kind of advertising is much larger and more expensive than classified advertising.
Some display ads cost hundreds, even thousands of dollars.
Display ads often have pictures and sometimes have color. Advertising benefits three groups of people. Advertising is good for business because the ads bring customers into the stores. It is good for the newspaper because it helps pay for producing the newspaper. Advertising is good for the readers because it informs them of what businesses and individuals have for sale.