As you yourself indicated, pretty much everybody who has the benefit of seeing the BBC digital channels does so because they have got a free set-top box from ONdigital. However, it is very, very difficult and expensive at the moment. The notion that one could put an additional burden, certainly at this stage, to provide these devices to people without the prospect of getting revenue from them is, I fear, not realistic. That is the way any efficient economy works. But every new project has initially very, very heavy launch and build-up costs.
Some people lose their nerve.
When ITV was launched, Associated Newspapers were so appalled at what appeared to be difficulties in being profitable that they indulged in the folly of getting rid of their shares in an ITV company. When Sky Television, as it was, was launched, people thought that Mr Murdoch was heading for a major disaster, instead of having now, as he seems to have done, an enormous success. So the fact that launch costs and build-up costs are substantial is common to every speculative business. I was not attempting to do any special pleading. Absolutely, we are in business to make money, and we entirely expect that that will happen over a period.