Guille has been on-line for six years, but has had a business Web site for two years. About three months lapsed from the day she put the site up to the day her first order came in. It was one of my happiest days in business ever. I wrote to a couple of business lists I'm on, all excited. My feet never hit the ground for the rest of the day, all because some woman in Wisconsin found us on-line and booked a trip.
Some companies use the Web as a marketing tool rather than a direct sales channel.
She also helps them develop marketing strategies. She attributes about 50 per cent of her sales to her on-line presence. In addition, the Internet saves her money and time. Kerslake has been on-line for over a year, but she set up her Web site last November. She did a great deal of research, even looked into launching an e-zine, before deciding on using a Web site to promote her business.