But the risk is that consumers will stop trusting it if it fails to police dealers. Thanks go to Clued-in reader Bruce Onder for passing along the predictable results. Basically, he got the runaround. He didn't like the treatment he received from either the dealer or Autoweb, and he contacted me. Well, Bruce, I had nothing to do with this, but as you'll see from this chart Autoweb isn't behaving like an Internet stock.
Unhappy customers have very big mouths, and very fast fingers.
The biggest fear we have is that corporations will gather all sorts of data on our habits, using the Internet, and then use that data to manipulate our lives. But the use of that data is strictly limited, just as the use of credit reports is strictly limited. The Clue here is as old as time. There's a big difference between data and information. If you care about your privacy, thank your lucky stars for Clueless marketers.