I don't know about you, but I'm tired of non-existent operational budgets for our sport, accepting less for our athletes, our coaches, and administrators. The sport needs mainstreaming and here's our chance to really make a difference. As to how we should promote this event and our sport, I have several thoughts. He's there to watch his heroes and villains. The WWF has oodles and oodles of both for him to select.
Successful sports are individuals with unique personalities which have been promoted.
Or it is individuals who didn't have a personality until a marketing machine went to work and provided them with one. Curt Angle is a wonderful example. He was as an amateur the nicest human being you'll ever meet. And he had zero personality when you think of marketability. What our leadership has lost track of is letting their egos get in the way of promotions.