It starts with busy families who are not satisfied with the usual TV dinner or other frozen entrees. Mom, Dad and the kids want a good meal for dinner. Grandmother is tired of cooking after all these years, but still wants to put something tempting on the table.
Time is of the essence.
We're not talking Hamburger Helper here, we're talking about steaks, roasts and ribs, cooked to your taste, and ready to serve in about ten minutes. According to the National Cattlemen's Beef Association, the demand for dining convenience and versatility also is fueled by an increase in dual-income and single parent families, longer work hours, and more women in the workforce. In fact, the NCBA is sponsoring an advertising campaign to showcase convenient heat and serve products. Founded by Lloyd Segal in 1978, the company's first product was barbecued ribs. It now produces sliced beef, shredded pork, shredded chicken, pork spareribs and beef back ribs, all prepared and seasoned with real hickory smoke and the company's own barbecue sauce.