Since the beginning, Apple Computer has been accused of making toys. The Original Macintosh in 1984 was not expandable, it was small and cute, and it pandered to dumb and lazy users by its graphical interface instead of more manly command lines. The long and the short of it is that the Mac talks to the playful side of us, and it talks with aesthetics.
Serious machines are for getting things done , no less and please, no more.
Anything else is frivolous, and it is not important, and so should not be addressed outside kindergartens. In order to put things in perspective, lets look at a much more extreme example of this. The Sony Aibo . It is a robot. It is a commercial toy robot.