Everyone is happy. A referral is a name and contact information for a company that an existing client thinks could benefit from your goods or services. In addition to increasing your sales lead base, referrals give your existing clients the satisfaction of introducing a friend or business associate to your company. This is the first step in creating a network of referrals throughout your company. The most important thing to remember is to take it slow.
Timing is important.
Don't appear too anxious to get the referral as a client. And, before you get on the phone to call this person take the time to find out a little bit about the person as well as their company and how your product or service could benefit them. Take One Arrange a meeting between yourself, the customer who gave you the referral and the prospective new client. One of the best avenues to pursue for this introductory meeting is to try to make it at an event where all three of you are planning to attend - like a networking event. If this is not possible, make plans to meet for lunch, as the atmosphere should be comfortable and informal.