They read newspapers. They watch the TV shows. They look at the differences in policies. Substance does matter, what your policies are matter to them. Younger voters, you know, they're looking at more image rather than substance.
Seniors really do look at the details.
They have time to do it. And it affects them directly. It affects them where it counts, which is usually in their pocketbooks. I feel more comfortable with specifics. I mean the older you get, you will find out that the more specifics you want, I think.