A study of the marketing concepts, their definition, scope, significance and function.
Students learn the service of each of the various markets related to communication and advertising.
Students will learn the principles of copy and advertising design and the planning of advertising campaigns, and apply these principles to writing and designing advertisements for the print and broadcast media. A survey of consumer analysis , the process of creative advertising, planning and producing. A practice of more advanced advertising script writing for print and broadcast media. A study of the theory and practice of arts and the various types of design applied to advertising. A survey of the theory and practice of still photography with the emphasis on photographic techniques applied to advertising in the print media.