In addition, packaging and labeling is introduced and how companies choose brand names. Students learn about the new product adoption process. Students are introduced to the Product Life Cycle and learn how the PLC is applied in marketing. Week 11 Chapters 12 and 13 Pricing Strategy Students are introduced to pricing strategy. Students learn how companies set a price and the factors that influence this decision.
Students also learn the differences between wholesaling and retailing.
19 Promotion Strategy Students learn the elements in a promotional campaign. Students understand the role of promotion in the marketing mix. Week 15 Retailing Students learn the basics of the retailing business and the various forms of retail outlets.