There is an article there that takes up the ultimate aim of the very wicked and their strategy. Study it with the greatest care. Another example involves being vague or using a word in a vital area that hides the true meaning. Using loaded language emotional language to establish a point, for which the speaker has no proof, is another fallacious device. Name-calling is an example of this.
Some speakers simply avoid facts that have direct bearing on the subject.
On the other hand, he may bring in things that have no bearing on the issue. The reader may have seen speakers especially preachers repeat a thing over and over to try to win his point. But repetition is not proof of truth. Sheer noise is used by some. Personal attacks rather than attacks on what the other has to say, is still another device.