In turn, customers can be contacted before systemic problems worsen. If tied into product development and marketing, rapid customer service through the Internet can be a powerful tool for lead generation. The Internet is a thoughtful marketer's dream. It can be used to gather profile information on industries, as well as on potential and existing clients. And, communications offered through Web sites can reduce, or if appropriate replace, hardcopy materials traditionally distributed through trade shows or direct mail campaigns.
Some businesses have core processes that can take greater advantage of the Internet.
Nonetheless, it is likely that most businesses can use the Internet to build stronger linkages with certain suppliers and key clients that would result in process efficiencies and cost reductions. The breadth of the markets and businesses in which to invest has never been so vast. At the same time, considered investment advice ranges from choosing stocks and mutual funds to identifying ripe investors. In today's fast-paced business world, the human resources professional is constantly pressed to effectively recruit the most skilled staff. The Internet provides thousands of sites that allow the discreet selection of candidates that may or may not be within a very limited geographical area.