Female spectators want to know a game's context. Turn your season into a community. Women are interested in attending events that are family activities. In fact, women particularly enjoy events that provide them with a sense of community. Many women's soccer and basketball games are seeing high attendance from girls' sports teams.
Women like to see people they know at events.
Women like arriving at a game knowing that they will be sitting among friends, even if they are new friends. Also, make an effort to sell season tickets to girls' teams, no matter what your sport. Provide basic information. Female fans may not have grown up playing the sport that they are watching and, therefore, may not have a complete grasp of the rules, signals, basic skills or strategies. Women also don't mind asking for rules and other game information.