One of the many reasons that we are losing ground in the province is that we are out-gunned in the global marketplace. Other provinces and states are dedicating increasing amounts of dollars to marketing their tourism products. These are dollars that are worth 63 cents in the global marketplace, further decimating our marketing power. An issue crucial to the success of BC's tourism industry is the province's transportation infrastructure. Whether it's travelling in the lower mainland or deep within the interior, the travelling public needs affordable, efficient and reliable transportation modalities to move it around the province.
Tourism is a land-dependent industry.
Whether it is in keeping 'super, natural' in the description of travel corridors where tourists go, or deciding which areas of the province are to be retained as scenic areas, it's important that the decision-makers are thinking about the implications to tourism. Tourism, like the other resource-dependent industries, seeks certainty of tenure on the land. Just as important is certainty of scenic values. Government itself must structure itself to think tourism, by giving tourism greater priority within government. Currently, tourism is but one of three responsibilities in an under-resourced Ministry of Small Business, Tourism and Culture.