When sites allow advertisers to affect the way the content is viewed, then it can't help but leave a negative impression on the value of the content they are getting. Kilgore and others are in favor of taking action to write guidelines so similar instances do not occur. It's divide and conquer. As long as HP can get sites to do that, it will continue. Meanwhile, the editors are extremely concerned.
Sponsored links are another bone of contention.
Damaging fragile conventions Another complaint is that sponsored content often has no advertisement labels. But they're fragile conventions. When a trusted news source like USA Today peddles its navigational controls to an advertiser, those conventions are damaged. In the end, to assuage the outraged editorial department a paid-for chat session between a Chicago plastic surgeon and audience members included a disclaimer on the chat page. While some innovative, but troubling marketing tactics slip through on news Web sites, some loud balking by editorial workers are making inroads into creating standards where none existed.