TV advertisers purchase time between TV shows, which they select because these programs attract a specific audience that they hope to appeal to. Internet advertisers create their own programming. The sound even goes up when an ad comes on. Internet marketing is interwoven into the content of a Web site. The lines between advertising, entertainment and information are intentionally blurred.
Television speaks to groups of children who are safe and sound in their homes.
We are not suggesting that you shield your kids from online advertising. We all live in a market-driven economy and advertising is everywhere. If you agree, read on, and share what you've learned with your children. What You Can Do Copyright 1996-2000 by Media Awareness Network . All Rights Reserved.