To make personalization work, we need to process consumer data profiles very effectively and very quickly. The WinWin Technologies consumer profile is the richest that anyone on the Internet has right now. We serve target advertising based on that profile, which currently consists of up to sixty thousand individual data points. So if a registered consumer is visiting a site, our system looks at their profile and serves the most appropriate advertisement, in real time-faster than most sites serve content. Together WinWin Technologies started to develop the profiling software using Java technology before presenting its business idea to investors.
Software development is much like a game.
Very good developers can be ten times more productive than medium-ranked developers. So we built our team using 10x Massachusetts Institute of Technology graduates, to ensure a rapid development cycle. It offered the raw power, scalability and robustness to handle a projected system load of up to 1.6 million transactions per second. You can't wait around while your business grows and not deliver on-demand services. Unlike other platforms, the Starfire server will keep our business running.