A basic course in the contribution of marketing to the firm or organization. Including decision making tools for integrating product, price, distribution, and communication decisions and processes into an organization competing in a global environment. Students also build skills in oral and written communication. Students advance their professional competencies in written and oral communication, teamwork, and critical thinking. An analysis of the methods of collecting, analyzing and interpreting marketing information, and specific applications of research to problems in the marketing field.
Students build critical thinking competencies in data interpretation.
Examines the personal skills upon which effective selling and negotiation rest. Models of the sales process and negotiation strategies are presented, including team approaches. Cultural differences in sales and negotiation practices are discussed. Managing the continual improvement of product portfolios. Linking products to marketplace needs.