It is about communication strategies rather than the underlying technology. All the rules change and nothing is the same. It is a world where the Industrial Age concepts of managed teams are no longer efficient. It is a world controlled by feedback rather than organization. It is a world run by communicators rather than technologists.
Strategy is more important than planning.
Solutions are grown, not designed. It is a fast changing, unpredictable world, more suited to the skills of the entrepreneur than the managerial techniques that dominated the commercial world of the twentieth century. All rights reserved.