The interesting thing about the private placement is not only the amount of money raised, but the investors who took part, including the Finnish communications company Sonera. In fact, Zapper actually raised the money almost two months ago, but Zapper's management team obviously doesn't believe in running things via the press, and publication was delayed until today. Jerusalem Venture partners led the financing and the Israeli VC funds Orion and Gizza also took part.
Zapper helps surfers locate the information they want from the ocean of data found on the Internet.
Zapper's technology is uniquely not just another search engine based on keywords. It understands the context of phrases and even complete sentences. Using Zapper's engine, surfers don't have to type in their query. They can just right click on a string of text. Zapper reads the words surrounding the text selected and tries to understand the context of the search request, and to reject pages that use those words in a different context.