The puppet is in no way threatening. In fact, it's kind of cute and goofy-looking. The fact is, only William knows the truth. And he's not talking. Tight focus on William as he screams hysterically and violently pushes the toy away.
Silence is a powerful tool.
But it can't be used forever. William's mother hugs him as he sobs uncontrollably. Presents are scattered across the table. Glasses are overturned, and one's fallen into the cake frosting. Father looks bewildered and somewhat scared.