Online selling should be a pleasant, convenient experience for the consumer. The harder one works and the more creative one is, the more attractive the site becomes. Generally, things that are sold in catalogs are easier to sell online. If a consumer has to see or touch something before buying it, it probably won t sell well online. Certain items, such as clothing, are easier to sell to men online than to women.
Women tend to want to feel the fabric and try the clothing on before purchasing.
Also, statistically, men use the Internet more than women. Therefore, advertising geared toward men might be more effective. Geography is not an issue in online selling. A niche is based on what you sell, not your physical location. Finding a product to fill a niche is very important.