Without proper oversight, an antenna installation could damage both the physical structure and aesthetic integrity of a building. A professional management company should enhance the visibility of an owner s property through a pro-active marketing program and therefore increase the revenue significantly. Value-added marketing methods include the utilization of state of the art computer mapping software, the creation of databases that contain technical profiles of owners buildings, advertising in national telecommunications publications and direct mail marketing. A portfolio approach is perhaps the key marketing strategy that can be pursued. By making available hundreds of properties to carriers, a rooftop manager is often the first stop in the search for sites.
Speed is a critical factor in the telecommunications real estate marketplace.
Competition will frustrate and punish new providers who do not get their services to market quickly. Owners represented by an experienced rooftop manager will be able to respond quickly and intelligently to carriers needs, as professional rooftop management companies have dedicated leasing representatives focused on closing deals and maximizing the revenue for the owner. With the tremendous growth currently being experienced by the telecommunications industry, the antenna site marketplace has boomed over the past several years. Some building owners will wait for the carriers to seek out their sites. Owners who make an effort to market their properties stand an excellent chance of generating significant rooftop revenue.