The last objective is to generate a lead who will buy or sell in the future. This objective depends on your definition of what a lead is for a buyer or seller. The power of scripts. Highly successful sales people use scripts. To effectively prospect, it is crucial to know what to say before you start to prospect.
Scripts provide a guide and logical sequence of questions to follow.
They allow you to focus on the response of the prospect rather than fumbling around to find the words. The only way to move to the highest form of communication is to know what you are going to say to the prospect. If you know the words, you can begin to focus on your tonality and body language. We have all heard an unskilled telemarketer stumble through their scripts and dialogues. Develop, learn, and practice your scripts so you can effectively communicate and reach your prospect through your tonality and body.