The Walmart's and MicroSoft's have steadily forced smaller, family-owned businesses out of the way. Not so on the Internet. Three out of four Internet businesses are very small, often only one person working from home. Some of the most successful web sites are run by a single person still working a regular job. They take care of their Internet business before work, during lunch, and late into the evening.
Small businesses are versatile.
They can change directions at a moment's notice. That's a big advantage when times are hard. A big company has specialized employees and materials stockpiled to fill a particular need. If the economy changes and that need dries up, the big biz is stuck. Meanwhile, the one-person Internet business can change its direction in an afternoon.