At the start, define and develop a system of statistical tools that will enable you to accurately monitor your progress and expectations. You may want to include data from sales, costs and profits, as well as general data such as web site traffic, where your traffic comes from, most visited pages, etc. Will you develop a unique web based marketing strategy, i.e. search engines, banner placements, free giveaways, etc. Traditional and online marketing mechanisms have both been proven to be effective. Select what's right for you.
Some sites sell convenience.
Others sell services or information. Still others provide easy, cheap access to product. Not all businesses will necessarily benefit from an Internet presence. Before embarking on such a project, it is essential to carefully evaluate all of these factors. Failure to do so could limit possibilities and even erode your existing market share and profitability.