Our needs seem to escalate as we work and live to raise quality of life for our families, our communities and perhaps ourselves. One could also argue that our rising needs are not created. More and more demanding needs are waiting in line to move from our subconscious to conscious minds when it becomes possible to satisfy each of them. Successful people working with effective marketing, advertising and selling processes have applied this theory well. For example, we show the customers of one of our competitors a way of satisfying more of their needs for less money and we will end up doing business with them unless another competitor leapfrogs both of us.
Systems help our businesses to keep pace by having objectives for every key process.
Other processes within the system renew these process objectives. No process is immune from the need to be redesigned. This is inherent to the life cycle of every process. The trick is to redesign it before our well loved but clunky processes make your company lose business and value. To some this suggests benchmarking as a cure.