They did include a UPS tracking number on their site, I would have liked an email saying my order shipped, with a url for tracking purposes, that's always a nice touch. I went to The Chip Merchant's web site, since I've always found their prices to be pretty good, I was surprised by the lack of information od the items. It used to be when I bought RAM that I wanted to know the size, speed, what machine it fits in, etc. After that the ordering process went pretty smooth, shipping was way too much for such a small item though. Well, not all of it, but shipping is an important part.
Shipping is the thorn in the side of online shopping.
Outpost's approach is to roll the shipping costs into the item's price. There's one idea. Not sure if it's the best, but nothing bugs me more than being 'surprised' at the end with the shipping cost. I want to know the shipping costs as early in the process as possible, as it will sway my purchasing decision in some cases, maybe the online stores already know this.