Ron Kaufman Hiring a professional speaker can be a very effective way to raise an issue, educate an audience or drive home a key business message. Use these ideas to get the most from your investment. Send out a memo describing the speaker's background and credentials. Encourage your staff to visit the speaker's World Wide Web site. Be sure your speaker gets sufficient contact with management and staff prior to the event.
Telephone conversations are a good start.
Face to face meetings are even better. Let your customers know in advance that your speaker will be calling to gather their ideas and suggestions. Be sure he understands your competitive advantage, and the actions being taken by others. Customize this to link closely with current business issues. Be sure the person who introduces your speaker is well prepared and enthusiastic.