What clients expect, however, changes in step with the sweeping forces in the economy, environment, and technology. Changes in client expectations largely drive industry trends. Of all the dynamic forces at work today, rapid adoption of technology and the Internet is simply too important to ignore. Clients sense the Internet s power to lower costs, improve communications, and streamline work processes. And they expect the companies they do business with to use advanced technologies to build customer value.
Technology is sexy right now, and for good reasons, like productivity.
As you look around your office, you wonder how you ever did without the tools you now take for granted. Even so, when it comes to adopting new technologies, you need to be cautious because you ve been burned before. You can t try every new thing. But you can build on what works for you now by trying new tools on a limited scale, and verifying their value, before implementing them throughout your firm. As designers of the built environment, architects continue to wield great influence over how we experience our world.