Social anthropology is a science. It is a recognized subject taught at several universities, including at least one I located in Britain and one in New Zealand. Loosely stated, social anthropology is the study of people, and of how they interact with each other in today's global society. It convincingly pointed out how people talk more about sex in magazines and on TV shows, but have less and less sex in real life. A particularly relevant thought on the subject was attributed to Jean-Philippe Delhomme, Director of the French Institute for Fashion, who is considered a renowned expert on social anthropology .
Social anthropology is about what people do.
About what they think. What they like and dislike. How they behave with respect to each other, how they try to influence each other. How they try to pursue happiness and enjoy themselves. It is about males and females.