Reproduced with permission Borland founder backs 3D software toolkit company. Neils Jensen, co-founder of Borland International, is backing a small British software company which aims to take a share of the growing market for 3D graphical toolkits. The company, called Virtek International Ltd, will launch its '3D-Ware' product at VR '94 in San Jose. This will be a DOS only release, to be followed by a Windows version later in the year. Licencees of the first release will be offered a free upgrade.
Target markets are games companies and virtual reality software developers.
A US marketing company, Virtek Corporation, has also been formed, and will start operations during May from offices in Pompano Beach, Florida. A considerable flurry of entrepreneurial activity has been visible ever since the Canon subsidiary, Criterion Software, launched its Renderware toolkit in January. Criterion spoke at the launch of a billion dollar market for Renderware, capturing the attention of numerous graphical software specialists with ambitions to share that market. The emerging competitive offerings all claim faster performance that Renderware, and are priced competitively. Few of the originators have any experience of large-scale international marketing and distribution of systems software however, which is why the involvement of Jensen in Virtek may be of particular significance.