Time Inc., recognizing a trend, launched on March 27 a new magazine for the harried called Real Simple . It's a free country. Words belong to everyone. You can't have 'simplicity' to sell your stuff. It's because words are important.
Words mean something.
They are alive, almost as alive as flowers and forests and finches. They make up the DNA of our living culture. Marketers muck with the genetic material of our souls when they manipulate our emotions by appropriating the very language we use daily to express our highest aspirations and deepest desires. So, sorry folks. I'm drawing the line.