Why is it that when people work together they often fail to realise their full creative potential. Group synergy is jargon for the situation where a group achieves more by working well together in comparison to what individuals working alone could do if we could in some way add up their results.
Team working ideas use the sporting metaphor.
A team is there to play together and win together. With a group of separated individuals less is achieved, inspiration is dampened and more energy devoted to maintaining status or putting up a front rather than approaching the task creatively. The hypothesis is that team success depends on and brings together individual contributions. The way they work and play together and support each other - makes a difference.