Describes selling processes with emphasis on role playing, customer service and handling complaints, and time management exercises. Provides an in-depth observation of the advantages and disadvantages of the media. Covers the creative aspects used in the various media and establishes the basis for production of a promotional campaign. Includes information regarding inventory control, operating tactics, and legal problems. The course involves the student in the database design cycle.
Students work through a case problem that deals with the design and implementation of a database.
Credit is given based upon a total work load of 100 hours per term. Learning experience will be coordinated with student's supervisor. Permission of the CWE coordinator required prior to registration. Involves preparing and sitting for the degree Exit Exam and competing in a sophisticated computer simulation. Special projects may also be included.