In response, food manufacturers, foodservice operators and retail operations have been changing their business practices to reduce potential stress on the environment and gain consumer kudos and loyalty.
Some consumer groups are more concerned with environmental issues than others.
They are not likely to buy from companies they perceive as irresponsible or out of touch with current trends. In addition, increasing numbers of aging Baby Boomer parents are proving with their dollars that they want to buy nutritious, organic foods to keep themselves and their children healthy. Green Packaging Americans are showing continued concern about packaging waste, making a connection between an environmentally friendly product and the overall image of the company behind it. In turn, products packaged with recycled or biodegradable materials are getting premium status. The food industry has, for the most part, capitalized on the trend-eager to appeal to consumers' environmental sensibilities and gain equity points.