Studies Distributing flash adds to conference sizzle.
Our client, a division of an international business development marketing and public relations firm, was planning its presence a conference, where it was rolling out a new product to the legal community. It needed our help to generate excitement about the new product prior to the conference, in order to ensure traffic at the booth. Traffic to the booth was terrific, and many visitors commented favorably upon the email they had received. The database was used again in a follow-up mailing after the conference to solidify the new product in the minds of attendees.