We're now spending as much, if not more, time on our PC desktops. Employing a human factors engineer, software developers and marketing executives, the company conducted extensive research into the product before writing a single line of software code. We showed users possible product concepts along the way and made changes to meet their needs.
Users can also import and export notes, so they can take notes from one computer to another.
The small office and home office audiences are primary targets for the retail product. An on-line advertising campaign will start in April to direct Internet users to the sample site. In addition to the retail product, 3M plans to license the product to corporations for integration in internal networks, as well as through the development of product partnerships. 3M currently is pursuing other opportunities to offer its branded software through national partnership agreements. Installation of the software requires 2MB of available hard disk space.