Photographs Plan photo opportunities at events and activities. Consider hiring a professional freelance photographer. Include photos in all areas of your promotional campaign. Use black and white film. Focus on the action, with an eye on the human element.
Television Make sure media release describes the visuals available.
Radio Use what you can learn about a radio station s target market. Use simple, descriptive words that create a visual image. Publications Develop a newsletter to publicize the innovative ideas that affect citizens daily life and distribute in early May to the intended target audience. Include photographs of public works projects, profile outstanding employees, highlight recent innovations and provide a schedule of events. Fact Sheets Write a fact sheet to create awareness of your accomplishments and upcoming projects.