We want to be a business adviser as well as a legal counselor. On the marketing side, I think the biggest change has been in the advertising. Whenever we started, there were professional service announcements and that was basically it. There wasn't a lot of national or local advertising. Now we have advertisements in the Wall Street Journal-Texas Page, Dallas Business Journal, Austin Business Journal and other specialty publications.
Some firms do radio spots on news shows.
We've done that. Our firm tries different things to see what works. What's going on in the advertising area is that there's a high competition right now for clients. That's one of the driving factors of making sure you get name recognition and noted for what you can do. You have to have your name associated with something.