Churches need wisdom like that possessed by the tribe of Issachar who joined their forces with King David. Church leaders should study and understand our times and cultures. They should see the opportunities and light a lamp so that people can find the Lord and grow in the grace and knowledge of Jesus Christ. Understanding the Times Little effort is needed to look around and see the signs of the times. The topic of spirituality has become ubiquitous.
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Marketing experts have revealed one of their best crystal balls for reading the culture. Likewise, churchgoing rates haven't done anything noticeable in recent years. In a word, it's books. 3 Book sales give marketing specialists an inside look at what occupies the mind and interest of Americans. And the sales of religious and spiritual titles has skyrocketed into the fastest growing category.