Teens have spent more years in a formal education setting than any previous generation. Realizing the importance of education, college enrollment has been increasing steadily in recent years, especially among female teens. For teens, the two most memorable events in their lives are the day they get their driver's license followed by their senior prom. Teen Population Teens are also among the more ethically diverse than the overall U.S. population. Hispanic population taken out of all remaining ethnic groups.
Teens are also likely to be friends with peers of a different ethnic background.
A recent USA Today survey reports that 57 percent of teens today have dated interracially up from 17 percent in 1980. On average teens make roughly 15 shopping trips each month. One brand though, that has successfully repositioned itself toward teens, is Pepsico's Mountain Dew which went from being a backwards hillbilly drink several years ago to a hip teen soft drink today. Another trendy style of late is the 70's look that includes flare pants, tie dyed T-shirts and native American accessories. Whether or not teens are brand loyal has been an on-going question.