Then link to the advertiser from the content. You can have memberships or subscriptions. Members and subscribers sign up for some kind of ongoing benefit. They might pay you, for example, for access to special information. You can charge a transaction or other fee.
Some web sites handle transactions for other sites and charge a fee for doing that.
You might allow customers of yours to let their customers use part of your web site and charge them for each usage. Or you might handle sales transactions for another business through your web site and charge them a fee. You can generate commissions or royalties. They have you sign up to be an associate. Once you're on board, you send folks to their site, using the code they give you.