Students also gain hands-on experience, both individually and as a group, in the design and implementation of advanced web sites. This course presents electronic markets and business models enabled by the Internet. Analysis encompasses decisions regarding the choice of market mechanisms for selling products and services, participation in netcentric alliances, and the development of systems supporting competence in virtual organizing. From a business perspective, the course examines the use of the web for the marketing and distribution of goods and services. From a technological perspective, the Internet as both a fixed and mobile network are examined.
Students develop industry and case analyses.
The success of enterprises in the netcentric economy is determined by the efficient integration of business processes, by the sharing of rich and timely information, and effective shared knowledge creation with other enterprises. This necessitates overcoming challenges posed by disparate processes and information technology. The course will orient students to the process perspective and introduce process modeling and design specifically for IT-enabled processes that span enterprise boundaries. It will also introduce students to emerging technology such as XML-based platforms, and standardization efforts that are geared towards improving interoperability between enterprise applications. A mix of business application and technology background readings, business cases and a process redesign text will be used as the basis for discussion.