This is a practical introduction to the preparation of business correspondence, proposals, and formal research reports. Emphasis is placed on written communication skills, group research and group presentations. This course is about communication in the electronic age. The influence of new media on contemporary social and economic life is considered. Practical work develops the ability to apply new media technologies in a variety of cultural and commercial contexts.
Students develop audio-visual projects under guidance to practice the skills introduced.
This course provides practice in writing for different purposes for the mass media. Attention is given to the construction of mass media messages intended to inform, to entertain, and to persuade. Students examine the techniques used to write news and documentaries, broadcast drama and comedy, advertising copy, press releases and public relations. The techniques are applied to supervised individual or group projects. This course introduces the fundamental techniques involved in radio and television broadcasting.