Students are introduced to the research process, from problem definition to survey design, sampling, data analysis and interpretation of results.
Students participate in a research project or application.
Discussion of theory-building option in communication. Managerial effectiveness and problem solving are explained through use of the case study. A comprehensive survey of writing techniques for marketing and management communication. Writing assignments include news releases, brochures, speeches, visual presentations, company and governmental publications, press kits, memos, newsletters, public service radio and television spots and Internet communications. The spring semester course is designed around the American Advertising Federation's annual competition.