The campaign debuted on CBS during the Feb. 21 broadcast of the 43rd Grammy Awards. We had numerous conversations with Dave Meyer, the Grey creatives and tabletop director Santiago Suarez to decide how best to achieve an entertaining, convincing visual blending of musical groups and dance styles with animated Twix cookie elements. The challenge was to create a believable Twix world in which candy elements visually blend with performance styles in an otherworldly dreamscape. We wanted to create a place where viewers will notice that the different types of music come together like the ingredients in a Twix bar.
Viewers can follow the bouncing ball to sing along.
Wow raps lyrics about crunchy cookies. After these three vignettes, the point of view changes to show two skateboarder couch potatoes flipping the remote control. The next vignette shows a wildly animated world where caramel, chocolate and crunchy cookie are mixed in animated harmony along with the musical groups. Wow plays the accordion while the four Dream girls dance with the polka players. In the final scene, one of the skateboarders cancels his friend, who is replaced by the four dancing Dream girls.