It's not today. In the Short Term As a result, corporate America's Web sites offer the annual report, the company's history, a list of places to buy products and a job opportunities page. These elements belong on every Web site, to be sure. But the Big Audience is being ignored. Hundreds of people call in every month asking investor relations about the state of the stock.
Thousands call asking about employment opportunities.
But millions call, mail and walk in to buy products. Surely there's no harm in putting up a nice, welcoming home page and working our way into selling later. No, there's nothing wrong with that approach. Except that it's going to be a lot more expensive. The attention they garner is significant.