These men generally do not seek Greek membership, but many are ideal candidates for membership. The IFC and chapter recruitment effort must be personal, one on one and active. These men will gain a favorable impression of Greek life only through meeting current members. A publication will not cut it. They don't rush.
Scouts go to high schools and other college games to examine the potential talent pool.
Recruits are brought to campus and introduced to the team. After a year-long process, recruits sign on national signing day. Personalized recruitment goes beyond public relations. Fraternities can meet the wants and needs of incoming students by providing a foundation to gain leadership and professional skills. The typical rushee is a freshman.