The eye moves horizontally and vertically, diagonal lines are compelling, usually drawing the eye from top to bottom, corner to corner. The eye is carried by bold, strong points, which, in turn, can be used to create interest and excitement in stores. Forcing a customer to find a salesperson to open a case is intimidating, especially when they hover nearby as you look at the merchandise. Similarly, make food samples available to consumers when selling food products. Store finishes influence consumers in a sensual way, even when they are not directly touched by the consumer.
Shoppers tend to walk faster on hard surface flooring, slowing down once they feel carpet underfoot.
Many stores use hard surface flooring for drive aisles, with transitions to carpeting within departments. In most cases, consumers associate plush carpet with luxury products, effective when a product requires a little extra oomph. Think of the way that even a whiff of coconut suntan oil takes you straight to a beach on Maui. The intentional use of aroma in a retail environment can influence shoppers' emotions and behaviors. Both Mrs. Fields Cookies and Victoria's Secret use aroma to capture customers.