Students learn to communicate with clients, get bids from vendors, present clients with estimates and draw up a simple contract. The focus of this course is on the completion of projects that will enhance a student's professional portfolio. Advanced projects include the design and production of a book jacket and a CD cover. A package design project presents a three dimensional challenge for design, production, and presentation. The course ends with a look at visual communication in advertising design.
Students learn to recognize the purpose and function of advertisements.
Working as part of a creative team, students learn to develop advertising concepts and explore different creative approaches. Throughout the course, students refine their computer skills which are an integral part of all the projects. There are opportunities for internships with printers, advertising agencies and other businesses related to the field.