But, doing so is contingent, not given. I think we have used the tools very well to do what we have always done, but what we aren't doing is we aren't thinking about the rest of what we do. I mean, our real strength has been service, it hasn't been technology. Yes, we have had classification of materials, but that's an understructure, not the reason for our existence. And I think this is an example of competition.
Signs is a big one.
We need to remember that service is what we do. Our users want easily found, directly applicable material on site. Their site, not ours. But we don't deliver materials, a foolish thing not to do because that's what our users want. The comments presented here are a small sample of the many good ideas forwarded during the sessions.