Years ago people just wanted to go and see Shamu, now they want to swim with him. Brag appeal is becoming very important. Time compression is a big factor. People are having to align the schedules of two working parents, kids, grandparents, etc. Successful markets will stake their claim to the international visitor.
Visitors seek to see, feel, taste and touch the local history, heritage, culture, food and music.
The Internet will deliver its potential. The marketing paradigm as we know it is changing. Database Marketing reigns supreme. PR is becoming the dominant weapon for creating awareness and perception. Beware the Macro Trends.