The materials educate the users and help customers understand the product they bought. It introduces them to what Thought. Velocity does and shows them how Thought. Velocity can help them. This system encourages customers to make the entire system work for them, and it also helps Thought.
Velocity do a better job of cross selling.
Crafton also uses the contact manager when he makes prospecting calls. If he makes a follow-up call to a customer, he reviews the previous conversation. A lot of times, when I m trying to get an appointment, I tell customers that I called them in the past. Another way that CRM software helps businesses get closer to their customers is through a visual caller-ID feature. Instead of having the telephone announce the identity of the caller, the CRM software can pop up the customer s record on the users computer screens automatically.