Get some pointers from those who are recognized for their communication skills. Hear what your peers have just discovered about effective evaluation and analysis, collaboration, and communication. Join us for a closing discussion among the workshop leaders and take the time to ask the questions that still concern you. Confirmed Speakers James R. Bussey , Advisory Board Member, StrataSys Joe Feliu , Vice President of Operations and CIO, Visto Corporation Sateesh A. Lele , Vice President and CIO, FritoLay-PepsiCo. Transforming the Strategy, Transforming the Firm, Transforming Yourself Some effects of eCommerce, and their implications for strategy, are becoming clear.
Transparency drives differential pricing.
Not all customers will be willing to pay the same prices for goods and services, not all customers are equally expensive or equally profitable to serve, and not all customers should be charged the same prices. The differential pricing enabled by the web transforms distribution channels, and enables direct distribution and alternative forms of distribution, significantly increasing channel conflict. These changes will require significant transformation of strategy for established firms, while creating opportunities for entrants. These changes in strategy will require transformation of the firm, its leadership, its alliances, and its deployment of resources. Finally, this will require transformation of the CIO, as he or she learns to accommodate strategic uncertainty, preparing infrastructure that will have to endure and support the firm's evolving strategies for longer than any single strategy will itself endure.