Politicians are always talking about change. Change in the economy, change in the government and change in the electoral process. Campaigning in the 1996 election has in fact changed, however, not by the issues or candidates, but by the Internet. There's been a flood of visitors to our site ever since. Campaigns at the grass roots level receive very little mainstream media coverage.
Web sites act as a low-cost solution for quick and easy information distribution.
This is campaigning you can do without a million dollars. Essentially, these types of official web sites listed in the California Ballot Pamphlet provide users with a substantial increase of information on issues where coverage is hard to find in traditional media such as newspapers, radios and television. Campaigners can also pack more substantial information in their web site then they can in their campaign brochures. It's a staple nowadays. A key in campaigning is to make reporting on the issue as easy as possible to the press.