It's always bothered me that some folk's idea of the best and highest use of interactive media is a CD-ROM or web page with a video spewing out through a playback window. Multimedia geeks jump through all sorts of technical hoops in order to put TV on a computer screen, and the result is almost always a disappointing reading experience.
Video is the opposite of interactive media.
Every customer gets to drive through the content at his own pace, following his own interests and inclinations, playing the medium like an information instrument to get what he wants. With video, all you can do is watch, the passive couch-potato recipient of somebody else's fixed content. Data streams into your eyeballs at 30 frames per second, and there's no wandering off the script. Until the advent of the remote control clicker and 50 channel cable systems, viewers had no control of the experience. Most people don't have a fast enough CPU or CD-ROM drive, the right playback utilities, adequate memory or a big enough color palette to get good television on their computer screens.