On the other hand, it is a convenient way for people to be motivated to conserve water. This group also proposed a long-term solution. They suggested a systematic increase in the cost of water that will create a new incentive for residents to reduce their consumption. Another solution that is both short and long term is the use of water saving technologies , such as efficient showerheads and toilets. Conformity is a very powerful incentive for getting people to change their behaviors, but the question is to get people to conform.
Some settings result in high levels of conformity, while others result in low levels.
One example might be a group of celebrities appearing in an advertisement together. Another possible incentive is feedback. Feedback is when homeowners receive information concerning their water consumption on a regular basis. The feedback devices work on the assumption that the person is motivated to conserve in the first place. If any of these incentives are to be used, there are at least four questions that will need to be considered.