In Part I we talked about the kind of information that will go into a successful press release. To review, we need to put ourselves into the shoes of the editors who will receive your press release. It is not likely that you can have all those elements, but you should attempt to find at least one.
Webmasters Find Targeted Traffic Leads to More Sales.
It must capture the attention of the reader and offer information about why the reader should go any further. The sub-heading must bridge the gap between headline and story. After the headline and sub-headline, it is time to deliver the information you promised in above. Chris Kilian, webmaster for Stealth Promotions, is bringing hundreds of new visitors to fellow webmasters' web sites - for free. You must start with the most compelling facts and information first.