To date, however, few companies have access to streaming video content or the technical infrastructure to broadcast it. The underlying vision for TV House, which was founded by a group of experienced financial journalists from CNN and CNBC, is to make every company a video broadcaster. TV House will enable this change by helping companies convert their static information into network-quality video content that can be broadcast via any site. No longer will viewers be forced to converge at a preset time and place to view programming dictated by large television networks. Instead, Internet viewers will interact with television in unprecedented ways, defining both the content and viewing experience.
Television is no longer the mystical creation that only a few companies can harness.
The expertise needed to create TV and the technology needed to deploy it are now in one place, and that place is TV House. TV House has developed proprietary methods for turning static content into video and distributing that content to other companies' Web sites. TV House partners with companies that have valuable proprietary content that lends itself to being syndicated for broad distribution, focusing first on financial and technology information. In the future, the Morningstar-TV House segments will be available for distribution to other Web sites via TV House's proprietary syndication methods. It has the technology and TV production expertise to turn our intellectual assets into a powerful broadband product.