Never be abusive or threatening. Keep your letter to the point and within the paper's word limit. Include your name, address, and phone number. E-mail your letter if the paper accepts that form. Ask your local editor if he would publish an op-ed you've authored.
Some stations give free airtime to issues of public interest.
Your local TV or radio public affairs director can tell you how to get an editorial on the air. Most papers and TV and radio stations run calendars of upcoming community events. Talk to the individual in charge and find out how to include your events. Call a few key people who, in turn, call others. Ask friends and neighbors to begin phone trees.