And if their connection should fail midway through the broadcast, they're likely to lose any points they had accumulated. And viewers might not like the amount of information the programs ask them to submit as they register to participate online. The faster they pick the correct answer, the more points they receive. To keep viewers from doing something productive during commercial breaks, the interactive game throws in a few extra questions tied to the advertisements. For example, viewers might be asked what color the car was in the Mazda Tribute commercial they just saw.
Viewers compete by geographic region, with the running tallies appearing online between questions.
The top 10 scorers in each cluster receive small prizes, ranging from mouse pads to T-shirts. The TV is in one corner and the PC in another on the same side of the room. Kathleen and Liam usually watch the show from the couch in front of the TV, while O'Hara and Ciaran park at the computer. The regulars form a community of sorts, which O'Hara said is one of the best parts of the game. The company has since added a feature that lets participants slap an electronic gag over other competitors in their group.