Western answers are self enhancing and psychological.
I am intelligent, creative, loving. Japanese answers are not self enhancing. I.e. the Western answers show that westerners know themselves as individuals whereas the Japanese answers show that they know themselves as group members. Our first test on the data showed that Western statements overlap more than Japanese ones. We argued that the Western Statements should not be interpretted as self knowledge of oneself as an individual but merely self enhancing poses showing that Western individuals are keen to possess desirable cultural attributes.