A one-semester program providing supervised practical work experience for students preparing for careers in communications. All placements are approved and supervised by the internship program director and are located in the Greater Boston area during the fall, spring, or summer semesters. Burrows 8 or 16 semester hours Field Experience Com. Brown-Pawlyshyn 4 semester hours Advertising and Design Com. The creative process of advertising is explored with an emphasis on intensive writing for print media with some exposure to writing for broadcast.
Students develop written and visual concepts, and write and rewrite advertising copy.
The course includes in-class critiques and beginning portfolio development. 160 and 385. Various specialized types of editing and writing, including company or institutional newspapers, newsletters, magazines, annual reports, and personnel handbooks. Students plan and produce marketing communications materials, applying skills in writing, editing, design, production, and presentation.