In a brainstorming session, the purpose is to pump out ideas, not judge them. Negative comments about ideas tend to demoralize people, and positive feedback can intimidate people, make them feel as if their own ideas cannot compete. Abdicate Ownership of Ideas. Members should view brainstorming as a group effort and forget who proposed which idea. When people own ideas, there may be too much ego involved to evaluate ideas honestly.
Work teams are hungry for a common purpose and opportunities to create solutions.
Once persuasion is seen as a learning and negotiation process, not a sales pitch, supporters begin lining up. Today you have to appeal to them by helping them see how they can get from here to there, by establishing some credibility, and by giving them some reason and help to get there. A good persuader, therefore, must have integrity as well as product and market knowledge. Once you've established credibility, you must create a framework of benefits that appeal to your audience. Talk with people before the meeting to determine which issues matter most to them.