Another tool that can be used is market research. Market research can be conducted by using interviews, surveys, quality and reliability studies, comparison studies of competitors, or actual market tests. The initial costs should include a rough estimate of the bill of materials for the product. The estimated floor space and a preliminary process flow chart should be developed using the bill of materials to anticipate any problems in the initial plan for the manufacturing process. Through out the entire launch of a new product simultaneous engineering must be done.
Simultaneous engineering is the process where cross functional teams strive for a common goal.
Simultaneous engineering replaces the old system of sequential steps where the results are transmitted to the next area for completion. The purpose is to expedite the introduction of quality products sooner. One of the keys to a successful launch of a new product is the interest, commitment and support of upper management. The team should update management at the conclusion of every product quality planning phase to maintain their interest. The updates should be formal with the opportunity for questions and answers.