Aesthetics Not aesthetically pleasing. Background and colors conflict with text, text too small, etc. Graphics download quickly and are relevant, text is easy to read. Background is subdued and coordinate with text colors and graphics. The pages are designed attractively and will entice users to further exploration.
Site is hard to navigate and easy to get lost in.
Site is organized and it's structure and style makes sense. Mostly easy to navigate. Some pages with no return links. Site is well-organized and intuitive. Easy to navigate.