Some search engines will look for keywords in the ALT tags. The direct response model is effective because it addresses these things, especially time and money. Think about this when writing your page description and title before you submit them to the search engines. The search engines don't use your defined description to index or rank your page, but some will display it when a search returns a hit to your page, so it needs to give a clear, concise summary of your site and what you have to offer. 1.5 of text approx.
Some engines only support very short descriptions, so a second, edited-down version is also needed.
It's important to get this right the first time since Yahoo will rarely review sites that are already listed. We'll submit your site to the following category in their directory. Once your site has been accepted, it can take anywhere from 2 weeks to several months before it is listed in the directories of any of the partner sites. PMB456 . 849 Almar Ave.