Nevertheless wine had no especially high place value compared other drinks because there were only little differences in the varieties of wine.costly packaging was not neccessary because of the missing brand identities. The wine was filled in bottels, the optimal container for carrying and storage. Function follows form. Today wine is a complex product in innumerable varieties which are distinguished by sort, region, country. By the fact of 100.000 different brands worldwide, corporate Design and brand marketing are important points in transmitting a personal unique corporate identity to the consumer.
Wine is both, trend drink and question of style.
The buying selection is a short-term decision according to design, occasion and price. The bottle should be just as attractive at the P. O. S., as later at the point of consumption, in the restaurant,or at home. The consumer must be attracted by the product to take it into hand. Therefore it is necessary to transport characteristics and advantages on graphically relevant type and manner. The quality of the outfit of the packaging is just as important as the content.