Here's a quick quiz developed by David Katz to help you determine whether Internet Marketing is right for you. One of the unique aspects of this new media is the interactive interface. You wouldn't run your print or radio campaigns on television. You shouldn't run them on the Net either. The Internet is a new media form with its own evolving language, vocabulary and syntax.
Successful sites speak the current language.
As with all advertising and customer contacts,the way your site looks and feels leaves a strong impression that should speak to the message you are conveying and the brand identity you wish to enforce. Some advertising of your site is as simple as adding your Internet address to your print and television ads. Buying or exchanging hot links on heavy traffic sites is highly effective, too. No one wants to see the same information and presentation each time they visit. Don't make customers work to locate your site or find the information they want.