Customer and salesperson rate the same series of policy capturing scenarios, the salesperson attempting to predict the customer's responses. The second activity involves software and text materials that I have written for teaching Brunswik's lens model to undergraduate business majors. These students have a limited understanding of statistics and no research methods background. Students make bets and judgments of order of finish and odds using four cues including speed rating, jockey winning percentage, and post position. Their judgments are then analyzed to produce achievement indices, etc.
Students also compare their performances to that of an expert handicapper.
The second software program is APL DOS-based and is used in my classes for a team project. Teams of three students identify a decision environment and problem for study and collect judgments, cues, and outcomes. After the data are entered, the software performs the statistical analyses and produces the relevant lens model indices. The students then write a 20-page report summarizing their findings and do a class presentation. When finished, the students thoroughly understand the lens model.