Less intrusive However, guidelines for sending e-mails are becoming very strict and spamming is now a legal issue. This is less of an issue with phone interviews. Respondents are entering the information themselves while viewing the question. To finish the survey fast, or to get the incentive, some will just enter any response to complete the task. Less expensive This depends on your research target and the availability of a projectable list.
Web surveys are often most cost-effective for larger sample sizes.
Despite all of the benefits, there are many misconceptions about web-based research. The most notable is that web-based research is always the best, cheapest, and fastest way to survey your target respondents. Although often true, this is not always the case. The TechWise Research Team understands the benefits and drawbacks of web-based research. We will work with you to determine the best methodology given your research objectives, timeline and budget.