No time to think about feedback I got a call from an office supply store I often shop at. The caller said he was conducting a survey, and asked what I liked and didn't like about his store. I told him I could give him better feedback if I had some time to think about it, and asked him to call back the next day. He said he would, but he didn't. I guess he wanted feedback only from those who'd provide it on the spot.
Some people can instantaneously retrieve information from their mental databases.
Many other people need time. Whatever method you use to solicit feedback, try to give respondents ample time to reflect on your questions. The quality of feedback you get is likely to be worth the extra time. Inconveniencing customers One of my favorite feedback forms is from a restaurant whose form is a postcard that requests responses to several questions. Instead of returning the postcard, I saved it and now use it in the feedback segment of my courses as an example of how not to solicit feedback.