It is a fact that the way designers have been doing business is not the way we will continue to do business in the future.
Several reasons exist.
First, the industry as a whole has actually done a good job of focusing and highlighting design and its impact on our lives. Albeit far from reaching the overall populus, a design savvy consumer is emerging amidst the general population. These consumers are not only design savvy, but value conscious as well. They want great design accompanied by great pricing. And they want it now, not eight to 16 weeks from now.