Yet despite the cool-looking site, it's ticket sales rather than actual merchandise that generate the most revenue, according to Gross, who wouldn't release sales figures. The new feature will explore the origins of products sold at the MFA's online store via audio quotes from the MFA's director and photo montages, says Kelly Worrell, director of marketing for MFA Enterprise. The site receives 3,400 hits per day. Our products and services lend themselves well to the Web. Our educated customers love information and the Web allows us to tell much more about our products, cost efficiently.
Some industry analysts agree.
Museums don't hide the fact that what they're selling are reproductions. There are no potential controversies of authenticity, so physical inspection of the items for sale isn't ultimately so necessary. Send it . Use this version. E-mail this to a friend.