Freezer space is at a premium, not just at retail, but also at distributor level. Retailers must be prudent and use whatever tools they have to drive sales. That call for excitement is heard throughout the breakfast category. A recent Gallup poll found that 26 million Americans would like to consume more soyfoods and 80 million more would consume soy if it were readily available. Retailers can capitalize on this interest by planning ahead for April's National Soyfoods Month.
Soy foods come in many varieties.
The more familiar include tofu, miso, frozen desserts and tempeh, but now there is soymilk, soy cheese, soy flour, soy powder, and analogs that simulate meat, eggs and dairy. Soy foods have health benefits that intrigue consumers. Soy has been touted as a major player in reducing the threat of breast cancer and heart disease, supplementing estrogen shortages in women and providing essential amino acids with decreased amounts of fat and cholesterol. A recent article in the New England Journal of Medicine stated that consuming just 20 g of soy protein daily can lower cholesterol and reduce the risk of coronary heart disease by 10 to 20 percent. Consumers now have many options.