Shopping intermediaries, or comparison-shopping engines, are sites that aggregate online merchant listings and products. The report adds that retailers are not being judicious when choosing partners to assist consumers throughout the buying process. They must pick partners that have the scale, service, and speed needed to innovate for consumers. The report suggests that by 2005, portals will evolve into e-commerce brokers, which will provide a selling platform for retailers by helping them teach, convert, and provide service to more customers. These brokers will help retailers anticipate customer behavior by mining user data from a network of sites, giving retailers a broader view of future consumer buying behavior.
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