Typically, visionary people who see the big picture conceptualize projects. They have lots of ideas and are ingenious and resourceful. But, these people are typically not technically minded. They generally need to hire detailed technicians to create the project. Unfortunately, visionaries and technicians do not communicate on the same channels.
Visionaries tend to speak in general outcomes.
The technician needs to know the exact steps a visitor will take through the site. I don't know, you figure it out. Projects come to grinding halts over the simple fact that technicians need specifics and most visionaries don't know how to give them. Poor follow-through Many companies go to elaborate efforts to create Web sites, but then have no mechanisms for keeping the site marketed consistently, fresh, updated and responsive to visitor feedback. Individuals or a teams of individuals must be assigned to handle marketing and to answer visitor questions quickly and politely.