Two of the most prominent focus on Women and Seniors.
Women are the fastest-growing user group on the Net.
One theory for the rise in women's sites holds that the Internet's unique ability to be interactive appeals to the female surfer's propensity for communication and forming relationships. Analysts also see the woman user as being attracted to the Internet to save time and money and Internet executives are tailoring their sites to cater to this pragmatism. She launched this venture in partnership with veteran primetime television producer Marcy Carsey and her company, Carsey-Werner. Walt Disney's ABC Inc. Up to now, the hallmark of most women's sites has been their emphasis on online communities of chat groups and discussion boards led by real women. Their popularity derived from giving voice to women's own opinions and experiences rather than the media's - the Internet at its democratic best.