Niche markets are for suckers. It's so much better when your product appeals to the masses. P eople don't want anything new. If you only carry one flavor of ice cream, it's a sure bet what your best seller is going to be. I nnovation is risky, but you just can't go wrong following in the footsteps of a well-established product.
Shareholders are spineless weasels when it comes to investing in something new.
It might not bring in the same return as putting tint control on an old one with a long track record. Copyright 2000 by The Barbarian Illuminati. All rights reserved.