The use of domain names as a marketing device to index content creates excessive value in domain names and creates disincentives to innovation. The technical evolution of DNS should not be unduly inhibited by its use as a marketing technology by commercial users. Technical changes proposed above should not endanger the technical stability of the Internet. Member voting should be by secret ballot. Costs should be minimal and equitable.
Similar services delivered in different parts of the world can have different cash values.
Likewise, users ability to pay can vary dramatically. Costs assessed to those users should reflect this.