It's a real shame that the MIS literature borrows so little from this reference discipline in our own business schools. Your ISWorld request for textbooks on questionnaire design. Dan A. Dillman is popular in Social Sciences questionnaire design. The Total Design Method' has been a mainstay since the late 1970's. Design Method provides a good primer to questionnaire design and administration.
Surveys appeal to many students because they think that they can get alot of data easily.
In short, surveys don't let one readily learn about topics that are not anticipated in the survey design. They have many books on research methodology and design. This can be purchased as a set or individually I think. Some marketing research textbooks also have a good discussion of these issues. It mainly advocates going on site and interviewing users while they are using the system.