She has been for a while in active search of a prince who will kiss her, liberating her from the spell, revealing her to the world in all her resplendent glory. Liberalization has not attracted enough FDI princes to break the spell. Most don't want to kiss the frog, and do not share the national belief that there is a beautiful princess that will emerge. The India Brand needs a fundamental change in script to enable it to transact better with the world, and get its due recognition. The country's national motto emblazoned on its government's crest is 'Satyameva Jayate'.
Truth always triumphs.
Plurality at all levels of the organization, especially at the top, makes a brand's behaviour very unfocussed, and confusing to the outside world. The frog princess is always dithering about which prince she needs to be kissed by, with each part of the polity shouting different instructions. Predictably, not much real kissing gets done. Never mind thoughts of maximization or even optimization. We act only according to the world that we see reflected in our internal mirrors, a warped world-view distorted by diverse attitudes, beliefs and dogmas.