In a single exposure you can dazzle a large, mass audience.
Television alone makes a powerful impact on two senses at once.
But television, alone, doesn't reach your entire market. Well over one-third of adult TV viewers spend a daily average of just one hour and seven minutes in the company of a television set. If your audience is not home sitting in front of it, chances are they're not watching it. Television's exciting visuals replay themselves in your mind's eye every time you hear the audio version of the commercial on Radio. Your customers will tell you they saw you on television when, in fact, they just heard your spot on Radio.