Finally, you have to pay for photographs and illustrations if they are used in your package. You must make sure that your copywriter and designer understand direct marketing, and have experience getting bottom-line results. Unlike image advertising, or editorial copy, direct marketing involves heavy sales skills. Top direct marketing creative people have learned these skills by trial and error. Designers fees are in the same range as copywriters .
Some packages are more complex than others.
And some types of packages, like sweepstakes, take more work to create. With that kind of money riding on the results, you want to make sure you have the right creative team. It takes practice to learn how to sell the goods by direct mail. A copywriter who has written fewer than 25 packages is probably still learning the basics. The writer s description of results should be based on response rates and profits.