4 Prerequisite No. This course covers the practical applications of effective personal persuasion as they pertain to the sales occupations, including the relation of consumer buying to the selling processes. Also, sales promotion, personal management and the management of others is studied.
Students are to be guided by their own maturity and responsibility.
Experience has shown a positive relationship between attendance and final proficiency in this course. Identify the role of personal selling in marketing. Identify the career opportunities and benefits of personal selling today. Describe the steps in the consultative sales process. Plan and execute a complete sales presentation in a real selling situation.