They need to be more assertive in building member relations in other ways. Otherwise, members may become dissatisfied and the cooperative's future may be endangered. Continuous effort needed Cooperatives must work continuously to strengthen member relations. This is critical for a strong cooperative culture and future success. Effective communication channels are necessary in cooperatives for disseminating timely information to members, to educate, promote and motivate.
Strong communication builds a cooperative connection to members.
Cooperatives that talk to their members make them feel more connected and important and more apt to be loyal. Cooperative principles and practices and the benefits that members receive from the co-op. Cooperative policies - especially when adopting new ones, or changing old ones. Members must know why policies are being developed or changed. Members must be kept apprised of how policies affect them.