The best knowledge management practice is to regularly explore the advanced search forms and search assistant pages provided by individual engines. For business practitioners focusing on e-commerce, regularly updating internet skills is a critical component of remaining competitive. The key to managing information and knowledge on the Internet is understanding and effectively using search engines. As firms increasingly embrace Internet business, and begin building a presence on the World Wide Web, search engines will play an increasingly important role. Not only do they serve a critical purpose in knowledge management and information access but they also serve an essential purpose in marketing.
Search engines direct traffic on the Internet.
Therefore, in addition to direct advertising and listing the site, it is essential to design the site so that search engines will easily detect it. In this area, specializations are quickly emerging, such as how to create meta tags and doorway pages that can enhance search engine retrieval. In addition, understanding the basic elements of smart submission to the major spider driven engines as well as the human-powered services such as Yahoo can make a critical difference in listing and traffic. Finally, the savvy netropreneur must be knowledgeable in the use of search engines to access information and understand the growing importance of using search engines to enhance competitive positions in Net-based business.