Video production is a complicated and potentially powerful means of communication.
It is a unique form of communication, in that developing an effective message requires a deep understanding of the medium's aesthetic elements and mastery of a variety of advanced technical skills. This course seeks to expose students to both the essential aesthetic principles of the moving image and the technologies and techniques used in creating those images. While the title suggests an emphasis on video , many of the principles covered in this course also apply to film production. Course Objectives . For a number of reasons, COM 280 will be primarily conceptual rather than practical in approach.