To develop competent workers in and for the major occupational areas within marketing, to assist in the improvement of marketing techniques and to build understandings of the wide range of social and economic responsibilities that accompany the right to engage in marketing in a free enterprise system. The curriculum for Marketing Education should be based on the National curriculum Framework. The figure on the following page depicts this framework. Marketing Education Content Standards Students understand the economic concepts that provide the foundation for marketing. Students understand the business environment that supports the marketing process.
Students understand and demonstrate appropriate marketing strategies.
Students understand and use the basic principles of business finance in marketing. Students develop and use professional communication skills to support marketing functions. Students apply appropriate technology to manage information related to marketing. Students understand and demonstrate effective career and professional development strategies. Marketing Education Content Standards 1.