The less surface commotion, the better. Allow the bait to fall naturally, giving extra line from the spool if needed. Often the bait will be taken on the fall, so watch your line. Once the bait reaches the bottom, feel the weight of the lure with your rod and twitch the bait slowly back towards you. I would rather stick a submerged pad or piece of structure, than lose a fish.
Similar rules apply here as they do for flipping.
Casting a distance with a lure like this will make a quiet entry into the water, a little more difficult. The best technique is to raise the rod tip just as the lure is about to enter the water. This slows the bait in the air and will lessen the impact on landing. Casting a longer distance than you would have for flipping requires additional attention to the line. Feeling the bite can also be aided by running the line over a finger in front of the reel.