All of the benefits that we mention in this article make the decision to rent an easy one for the selling dealer. Rental operations can be very profitable if done correctly. Rental operations create good clean used inventory for your sales lot. You will have clean, well cared for, low mileage used units on your lot that you have the first hand history for and that your people can sell with confidence. Some renters do become buyers.
Some renters stay renters who come back and rent time and again.
Now that is good business. Some will over time actually become purchasers. One dealer this spring told me that he is working to develop new renters, he has noticed that some of his usual repeat renters are not coming back. The economy has been good and some of his renters have become purchasers, that is a good thing. Rental operations provide your dealership with new avenues of self-promotion.