The media is filled with Internet boom and bust stories these days.
Some companies experience unimaginable success on the Net, while others face major disappointment.
Both extremes capture headlines and cause people to wonder about the predictability of this new communication medium. Despite all the hype, it is possible to take a careful and calculated look at the Internet and make some informed decisions about its potential impact on your business. First, it's important to understand that the growth of the Internet is an evolution, rather than a revolution, in communication. The hype is that the Internet is a communication revolution of such magnitude that it will quickly eclipse other forms of communication. That's not likely to happen soon.