Yes, and it appears to be increasing. This is not a music market, however. The increasing demand for audio cassettes stems from demand for the spoken word. Their research estimates a cumulative growth of 39.6 percent between 1995 and 1998. These are a large portion of the spoken word media, but it actually encompasses a much broader range.
Spoken word is also foreign language tapes, lectures, self-help and others.
Just about anything that involves the spoken word can be made available on a recorded format. It appears to be a variety of factors. For others, spoken word recordings might provide them instruction in a foreign language or offer them guidance and self-help instruction. People are becoming more and more time conscious as their schedules are filled to capacity, allowing many little or no time to sit down and actually read a book. They can listen to a tape while commuting, exercising, traveling, cleaning and participating in a variety of other activities.