Your Web site needs to be easy to use or visitors are going to pull right back on the information highway to visit another e-garden. The Web is nothing more than a new software platform. Just like any other piece of software, the Web involves a person at a computer trying to get something done. However, it does have some characteristics that need to be taken into consideration when developing a site. Few, if any, standards to follow.
Standards make it easier for developers to build applications that people can use.
If you use Microsoft Windows, when you are learning a new Windows application you expect to see a File menu, an Edit menu, a View menu, etc., and you probably have some idea of what is contained in them. This is not true of the Internet. The only functions that are somewhat standard are the hand with the pointed finger and blue underlined links. The good news is that your developers can be really creative. The bad news is that they can be so creative that they confuse and frustrate your visitors.