This course emphasizes how marketing concepts affect consumers, managers, and organizational strategic plans. This course includes the marketing concept, consumer and industrial markets, market research and segmentation, purchase behavior, product planning, channels of distribution, promotion, pricing, and international marketing. Application of contemporary theory to both critical issues in the private and public sectors is stressed through the use of seminars, case studies, field trips, and projects. Final exam or term project. A survey of current topics in management information systems.
Topics covered include database management, telecommunications, and hardware trends.
Students also develop proficiency with current database and spreadsheet applications. Application of contemporary theory to both critical issues in the public and private sectors is stressed through the use of seminars, case studies, field trips, and projects. Final exam or term project. A study of financial decisions and their effects on the value of the firm. Topics include stock and bond valuation, capital budgeting, cost of capital, dividend policy, and capital structure.