Proximity has to do with organization. Car Ad . These, although close on the page, are definite distinct parts of the ad. The copy may further be divided into the descriptive copy telling why the car is so exciting, and the detail copy telling about gas mileage, etc. If present, these two types of copy will be each in their own places.
Writers relate ideas with words.
By outlining, a writer forms his thoughts into logical order, creating themes. Alignment Nothing should be placed on the page arbitrarily. Every element should have some connection with another element on the page. Alignment has to do with theme. By making sure all the elements of writing are arranged logically, you create a unified whole.