While DVD has the bandwidth to enable a truly immersive, media-rich experience, its contents, once fixed on disc, are static and unchanging. Put the two together, however, and you've got synergy, a total solution. What's more challenging, however, is creating true interaction between the two realms.
Viewers can watch the videos and link directly to Web pages where they can purchase the products.
We also completed a four-kiosk installation for Kenneth Cole in their new flagship retail location at Rockefeller Center. The kiosks allow viewers to watch fashion shows, interviews, and advertising in full screen. Eventually, when viewers see an outfit they like, they will be able to touch directly on the video and link out to Web pages with product details and ordering information. It turns out, however, that projects taking full advantage of integration are fairly rare. But little true resources are being applied.