This is basically just data processing and getting the databases to talk, and obviously that's getting easier and easier to accomplish, relatively speaking. I don't see that as being really the main stumbling block though. Exclusive differentiation is the process of interacting with a prospect all the way through the prospect's sale, delivery, and support process in a consistent manner. The prospect wants you, the vendor, to recreate the interaction that that the prospect had with its last customer. So what we're trying to do is get people to understand the importance of exclusive differentiation.
Some people refer to it as branding, but that's really kind of a subset.
Getting a team to understand the importance of exclusive differentiation is the key aspect, and that process depends on education, management, and consistency. They're beginning to understand more of the impact of what they do relative to the organization and the organization relative to the supply chain as they deal with customers and vendors. That's not going to go away. It's just going to get better. So the lead from ERP doesn't go away.