Farmers never sell at higher prices, they hope and hold. When the market collapses, they hope and hold. First, producers will become commercial businessmen, not farmers. Don t worry about Monsanto or Zeneca. I will tell you, I have learned in the last year to listen very carefully to what people say and how they say it.
Words do mean things and different things depending on how they are used and understood.
Wayne Snyder of Farmland met with several producers in Hastings and in his comments he said something that really intrigued me. What the consumer wants. His answer was Wal-Mart and Kroegers. He went on to give us an example of a recent merger in which Kroegers acquired a smaller North Eastern US grocery chain. Kroegers then came to Farmland and said they would like to continue the relationship and that they liked the product and the brand that Farmland provided but they would like a couple of small changes.