Young children fail to recognize what their choices are.
Adults must guide and show them the alternatives available. The adults must be reasonable and help the child discover choices that the child would choose on their own. Your question is too broad to be any more specific with an answer. The child may have found that this is a way to get attention and the parents may need to do more one on one activities with him to give him positive attention for positive things. I'm sure this behavior didn't happen overnight.