But many are taking a haphazard approach, resulting in wasted money and, more significantly, lost opportunity. Forrester Research found that one of the most common mistakes companies make when implementing Websites is not having a clear vision or purpose for the sites.
Websites can represent a significant investment in time and resources.
That's why, whether you are considering a Web site for the public Internet or your corporate Intranet, it's important that you pursue a well thought-out process in planning, implementing and monitoring your site. A business-oriented approach to planning, deploying and refining your Web site. By addressing the factors identified in this process, you can take full advantage of the power of Websites to maintain a competitive edge. With a Web site, an organization can reach a worldwide audience of literally millions of people, quickly and effectively. Because the Web is interactive, it can custom-tailor the information it delivers to each person for maximum impact.