Determine how much you'll ask for. Decide what the school district needs and how the funds will be spent. This is a first step in laying the basis for a successful referendum. The planning is best done in open board meetings with public involvement, although plenty of homework by the superintendent and staff will be necessary. Set a time table.
Timing is important.
When you're looking for a referendum date, you should consider the state of the area's economy, current attitudes toward the schools, the credibility of the schools at the moment, the experiences and result of the last referendum, and any applicable state laws. Inform all members of the community what the propositions are to be and why they are vital. Target your message to key community leaders, chamber of commerce officials, and other influential citizens to gain their support up front. Set up your campaign machinery. A calendar of upcoming events.