In fact, the profession fought it. Now CPE is an absolute necessity in every single job. Everybody would love to go to one company, find his greatest challenge in life, have a job for life, and retire. The problem is that companies can t afford that today. Even if they had all the money in the world, they couldn t afford it, because the needs of companies change so rapidly.
Technology comes in, and the product changes.
You ve got somebody who is great at billboards. You re not so sure he s any good at television. But maybe the billboard person is better on the Internet, because that s really an electronic billboard. That s why you re seeing companies hiring here and letting go there. It s not just downsizing.