The Internet can help businesses reach targeted or global audiences, increasing exposure to markets and media. Here are several handy online tools for getting the word out about your product or service. Reaching the Public Internet newsgroups allow you to connect directly with people who have specific interests. By monitoring these groups and joining informal discussions, you can establish yourself as an expert in your field. Here are a few rules for posting to newsgroups.
Soft sell is key.
Don't make a blatant sales pitch when posting to newsgroups. You'll be tuned out immediately. Share advice in areas of your expertise. Sell with every post. Include the name of your business and a link to your site in your e-mail signature so the information is always available.