Designed around the needs of corporate financial managers. B6601 Marketing Introduces students to the role of marketing in the modern corporation, both at the general manager level and at the level of the marketing function. Operations management Provides a fundamental understanding of manufacturing and service operations and their role in the organization. Surveys a wide range of operations topics, including process flow analysis, inventory management, capacity planning, facilities location, total quality management, human resource management, technology management and manufacturing and service strategy. Deals with these topics through a managerial, applications-oriented perspective.
Special emphasis is placed on the international dimensions of operations.
The course is integrative in nature, emphasizing the fit and relationship of operations with other functions of the firm. B8001 Strategic management of the enterprise Considers the roles and responsibilities of the general manager, with special emphasis on the strategic management of the business unit. Provides a set of concepts and frameworks for formulating and implementing business strategy. For multibusiness firms, problems of corporate organization and strategy are discussed. Issues of corporate governance and social responsibility are also considered.