Semiotic theory provides it's framework.
The subject population consisted of two groups of young women, average high school students and advanced placement high school students. The hypothesis was upheld in independent t-tests. A Chicago Tribune self-promotion advertising campaign from the 1950s was analyzed using ethnographic content analysis and proxemic analysis of photographs. The campaign stands out for the way it depicted its audience, its voice, and for its advertising appeals. Although the appeals hearken back to the Social Ethos described by William H. Whyte, Jr. in The Organization Man and David Reisman's The Lonely Crowd, the ad campaign fits within Media System Dependency Theory.