Psychological and sociological influences are studied with respect to their effects on consumer behavior. The consumer decision making process is evaluated from an individual and group perspective. The ultimate goal of the course is to connect what one learns about consumer behavior to the making of sound marketing decisions. This is a managerially oriented course, with an overall objective of developing analytical skills as applied to international marketing. Moreover, this course introduces students to the principles of international marketing.
Students gain an understanding of the economic issues driving companies to market internationally.
They learn to analyze the global market environment and to formulate and evaluate global market strategies. This course examines environmental factors affecting marketing management, and is designed to enable students to develop skills to make marketing in the global context. How to overcome barriers that hinder implementation of marketing programs, etc. Students with a special interest in a particular topic or area may apply to study under the individual direction of a faculty member. Independent study applicants must submit an application, including an outline of the proposed project, to the appropriate faculty member.