The new ads demonstrate beef's popularity in home settings as well as restaurants, especially in places like steakhouses, which continue to boom. Using humorous vignettes, the four 30-second ads spotlight situations in which consumers give in to their beef cravings. Two other ads, reveal people longing for beef. A fourth spot, exposes a lonely rotisserie chicken's desire to become as exciting and sought-after as the more popular steak. Survey Says Americans hunger for time, making convenience the top driver when making meal decisions.
Time is now more precious than money.
Slowing down and simplifying are in. The American Council on Science and Health has prepared a report on vegetarianism. It includes an overall evaluation of vegetarian diets and contains a wealth of information about vegetarianism and the importance of meat in the diet. The report is an excellent source of information that can be quoted in letters, speeches, and other presentations. The report notes that a well planned and executed vegetarian diet can be healthful, but it also notes that this is difficult.