Maybe that was possible 5 or 6 years ago. I don't think that can happen now with the escalating costs of marketing and promotions. You can attribute the high costs of marketing and promotions to labels not having people who are not creative enough to negotiate rates of marketing and promotions for the company as a whole. As an independent you will complain and try to get your product sold cheaper to the consumer, good idea. I think the music industry will look to partner up with new and innovative online ventures to create a better value of the product that they sell.
Some labels are already including interactive options on CDs for the consumer.
We can argue this statement on the cost of the CD for days and weeks, but the bottom line is you have to back the lowering of the CD cost with a valuable product to the consumer.