They've been too long, not funny and at odds with what most BuzzWhack readers think. Send me your definitions and I'll pick a winner to be added to the Dictionary. That may not always be true in the consumer world, but it is in the B2B world. Companies are looking for more than products to buy. They're looking to buy from companies that can help them solve their business problems.
Solutions is a buzzword.
But mainly because it is overused and abused. Of course, they are. Otherwise no one would buy from you. So there's little to gain by claiming to be one. Here's the deal.