When you add ambiguous subject headings into the mix, it's a wonder people continue to use e-mail at all. Think about it. Of course, by looking at the words the sender has typed into the subject field. Based on those descriptions, you open the most important e-mails first. The rest you either delete or save to read later.
Subject fields are important.
Make better use of them and you'll find your online marketing efforts having a lot more impact. Let's take a look at some examples of good and bad subject field messages, starting with the latter. Sometimes, it's someone asking for a suggestion on how to do something music-related. Other times, it's someone wanting to know about an order they placed. Sometimes it's misleading spam from someone I don't know at all.