I'm a committed Christian wife, with an indifferent husband. Men commonly receive being appreciated and loved through love-making, women commonly want appreciation and love shown first.
Scriptures clearly tell men to love their wives.
I suspect that this is because this is what wives often crave and need. Scriptures clearly tell women to help husbands with their insecurities about being in charge, because this is where husbands are likely to be vulnerable. Life works well when men follow these instructions. Only instead of loving their wives, they are likely to tell them to be submissive. Telling a wife to be submissive instead of loving her is likely to increase her insecurities.