However, the price of high-speed Internet connections and computers are dropping, and their availability is increasing, expanding the number and range of people who have access to this powerful communications medium. The web's strengths as a tool for advocacy lie in its powerful ways of presenting, collecting, sharing, and manipulating information. In general, messages posted on a web page are communications to the general public. It is more difficult to limit access to a web page than to e-mail, but it is possible to limit access to some or all of a web site using passwords or similar techniques. Whatever technique an organization decides to use to limit access to some or all of its web site, the organization will need to ensure that the restriction stays valid as membership changes.
Technology exists to track web site usage minutely.
More detailed information can be gathered about the specific pages on the web site a particular user views. This information can be used to calculate the lobbying or electoral expenditures that are part of the sometimes substantial costs of creating and maintaining a sophisticated web site. Organizations may also use less sophisticated techniques, such as calculating the number of pages that include lobbying or electoral advocacy as a percentage of the total number of pages on a site or performing a similar calculation using the size of each computer file that makes up the web site. Because the content of web sites change so frequently, a nonprofit may wish to have some system for recording the contents of the web site at any given point in time to provide evidence in case the organization's online activities are challenged. If so, many of the same concerns described on the Checklist of Issues for Listserve Managers could be applicable.