Coaching is fundamentally and initially concerned with the observer, the doer more than with the results. Coaching enlarges the vision of the observer in order to enlarge the things that will be seen as possible that previously did not seem possible. By seeing something as possible that one, at the individual or organizational level, did not see as possible previously, there is growth of the individual and there is the increased, the substantially increased likelihood that what one now sees as possible will become a fact in the future. Innovation is impossible if we believe the ways we explain the world as the way it is. Effective action, innovation, is not the result of our explanations or our views of what is true.
Truth is a static concept.
Innovation is a dynamic concept. The key to success is the ability and willingness to take intelligent, entrepreneurial risk. An individual or organization's view toward risk and their predisposition toward risk will be a great factor in determining its ultimate level of success. An assessment is not an assertion. An assessment is a judgment that generally retards new ways of thinking about something that in turn retards change.