That way the evaluation becomes more of a closed loop- the technology officer knows that the scientist is reviewing the material and the scientist knows that the technology officer is reviewing the material. This is a great strategy because a contact is much more likely to review the materials when they perceive that there is interest and action elsewhere in the organization. Foster a feeling of trust for both parties. Fostering a collaborative effort between academia and industry is essentially no different from selling a quality product. The success of the outcome comes from developing a feeling of trust between the negotiating parties.
Technology management is the management of risk and rewards.
Building trust helps reduce the risk and increase the probably of rewards. Trust that, if licensed, the technology will be commercialized. Trust that the technology will deliver what it is represented to deliver. Trust that the terms will be upheld on both ends and trust that both parties will be treated fairly in the deal. Assuming that a company has a strategic interest in a technology, the more trust in the technology and the parties involved, the faster the process proceeds.