One thing that needs to be done is to create a credible relationship with the readers. A rising tide does raise all boats. The magazine needs to be made aware of them and have an opportunity to interact with the products. A challenge manufacturers have is to find out which magazines cover their products and who the specific contacts for those types of products at that publication are. Yes, her publication does call and ask for slides tomorrow.
Some manufacturers provide CDs full of images.
Motor Boating loves them. When it comes time to test, often access is difficult or not as much time as needed. The quality of the article is proportional to the amount of time allowed in the boat. Now, with heavy sales, they may sell the boat before they get time to test it. Either don't ask us to test at dealers, or send factory people to the dealer site.