The answers to these questions will help you determine what kind of community you will need to set up, and how you will maintain it.
Visitors also tend to stay longer on sites that provide opportunities to interact with others.
Increasing Customer Loyalty Sites that are centered around selling a particular product or service can set up forums or communities related to that product or service to build up customer loyalty and attract visitors. According to recent research, the average customer visits a site at least seven times before buying from it. If customers come to know your site as a place where they can find quality information and answers to questions, they are more likely to visit repeatedly and buy your product or service. This helps Amazon make visitors feel welcome, and in the end it generates more book sales. Cutting Costs Providing customer support online can be significantly less costly than providing support by phone, fax, or mail.