Emphasis on the decisions necessary for successful retail operations. 475 International Marketing 3 Analysis of the concepts and practices relating to the marketing of products and services internationally. Focus on the uncontrollable environmental forces facing an international marketer, issues relating to the standardization of marketing strategies across countries and the unique problems of specific international markets. The application of management decision processes and strategies to the integration of the firm's total marketing mix. Multifaceted problems are studied in large, medium and small firms.
Students analyze cases and other real marketing problems.
Twelve credit hours of marketing courses. BUAD 830 Decision Support Systems 3 Design and implementation of management information systems. Examination of decision support end user models including optimization and expert systems. BUAD 840 Social, Ethical, Legal and Political Environment of the Firm 3 Statutory and regulatory environment of the firm, corporation law, social responsibility of the corporation and liability of corporate officers and directors. 841 International Business Management 3 Development of business strategies for the multinational business organization.