Its combination of creativity and innovation has positioned it as the most successful sports channel in the country. It has also developed a very strong rapport with its audience.
Sports is clearly the leader among sports channels and it is at the top of the cable ratings.
Each season it comes up with a new series of programs which quickly become very successful and which are always prize-winners. It has been awarded several Mart n Fierro , Guirlande d Honneur and Pierre de Coubertain prizes, the latter for its campaign in favour of fair play . Recently, tyc Sports has been shown in different countries throughout the region and in the United States. It has also launched the first program on Argentine football produced specially for export.