In ZeddComm's case, since there is not a lot of staff turnover, less time and money are expended on training new employees. Also, Sullivan says it's much easier to build an innovative company culture when employees see themselves as long-term. This feeling of belonging in a smaller company is different from viewing a job as merely an opportunity to have the large company's name on a resume and hence as a stepping stone to somewhere else, a view many employees in larger, bureaucratic firms sometimes take. Putting Together a SWAT Team Rizkalla believes there are a number of advantages that have the potential to give smaller, flexible companies the ability to compete head-on with larger firms. In ZeddComm's case, says Rizkalla, being smaller than the multinationals gives his company the edge by allowing the company to attract top notch creative thinkers, by giving it speed and mobility in decision making and by ensuring that senior personnel to deal directly with clients.
Small companies are often able to attract people who think outside the box.
These are people who don't like working in a large, bureaucratic setting, says Rizkalla. Many companies such as ours are able to give employees the kind of creative room they need to come up with innovative solutions. Rizkalla does caution that as a company grows, there has to be real emphasis on retaining this culture, or at the very least replacing it with some benefit that appeals to this type of employee. But, on the flip side, we're saying 'you guys will own a piece of this company' and that does inspire the employees to continue being creative. ZeddComm, with its grassroots culture and systems, understands that when a client needs a Web solution, it means the client needs a solution now.