Common sense, of course, means making it convenient for customers to accomplish what they came to do. Even better is if you can get them to do more. You can't know how much shoppers will buy until you've made the shopping experience as comfortable and easy and practical as possible. Here's where it gets disquieting. The science of shopping gradually becomes the science of seduction .
Shopping ceases to be an activity to move necessary goods and services.
The science becomes a predatory act of manipulation that fans the flames of consumerism and desire. For one, anyone who owns a retail shops of any kind. For another, anyone who wants to understand more about the clock of materialism ticking inside us. Too much is for sale If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom. Fortunately, the economic party that has been the second half of the twentieth century has fostered more shopping than anyone would have predicted, more shopping than has ever taken place anywhere at any time.