Ford even developed an ad campaign illustrated with a fortune teller's crystal ball. In the ball, showing the future, was a uniformed lieutenant home from the war walking hand in hand with his sweetheart. They evidently were patiently awaiting the Ford in their future. In this electronic era slogans are often set to music. This is natural since the name of the game is to catch the attention of the public and, hopefully, get folks thinking about the product.
Some slogans are so good, or clever, they get recycled and used again.
Modern day slogans tend to be short-lived. At the other end of the spectrum is one of the best known slogans in the world. It was never set to music and endured for half a century until the Packard Motor Co. went out of business. Who Owns One.