Planning, formulating, implementing and evaluating an ad campaign. Social responsibilities and legal restrictions of advertising. Case studies assigned for discussion and evaluation. Live studio, remote production, field production, and set up followed by supervised production work to be aired on Community Access Television. 406 Video Production II Video II is an advanced course in television production techniques and theory.
Students also learn different roles of control room and field productions.
The class is run like a television station with newscasts and other programs produced on a broadcast schedule. 413 Organizational Communication Study of communication practices in formal organizations with emphasis on communication between supervisors and subordinates. Examination of structure and function of planned and unplanned organizational communication networks and an introduction to the communication audit. Techniques for analyzing managerial communication systems. Case studies assigned.