The general expectation for academic sites is that they will instruct, provide information and add enrichment materials that will help the university community better understand content. Authors must balance the demands of time, space and usefulness to the user. Exploit the medium - providing links to other resources is the joy and benefit of the hypertext environment. Keep text blocks concise, and embed hypertext links to related information whenever the text is either too long or too specific for the typical user. Standardized layouts, color schemes, use of logos, navigational icons can all contribute to the graphical identity of a site and increase the users' recognition of content that is provided within your site as opposed to linked resources.
Tables are also useful for representing data sets in tabular form.
Each of these units declare precise locations of elements within a page. The Table rows and columns create a grid-like structure on the Web page, and define the Table cell walls. Font - major considerations include font face and font size . Font face refers to the style of typography you select. If you wish to use a more stylized font, you may want to consider creating a text image in an image creation software package, such as Adobe Photoshop.