He tells me that without fail, he receives a call from each one of these couples thanking him. Of course, I am sure that he offers his services for the future when he is talking with these people. What a super way to generate leads. Imagine the children of these couples being told about his office and his generosity. If these children live in the community, they may think that they want the personal service that this company apparently delivers when they go to buy or sell a property.
Timing is everything.
These people may be moving down to a smaller home or into a retirement community. Hopefully, they will think of the nice real estate company that just thought of them on this very special occasion. The number of people reaching such long anniversaries is going to grow as our population ages. Watch for these celebrants in your paper, and see what happens. Another thought along those lines, look at the age of the celebrants in their picture and you might extend your anniversary well wishes to 25 and 30 year marriages, depending on the ages of the people.