Had we not gone to the first restaurant, we would have missed out on this one altogether. Similarly, the top-ranked site from a particular search may not be the one we want, but one of its links may lead us to a new heaven. Apply the common sense of your daily presence to your web presence. Make yourself easy to be found. Locate your web site next to a well-known one.
Some people register domain names that sound like something famous or familiar.
Make your web address easy to remember. Like going to a cocktail party, it is much easier to remember a name that is fitting to the person. For instance, I named my web site analyticalQ after myself. Promote your site in all sorts of ways to allow visitors to get to your site in all sorts of ways. I have added my personal examples to illustrate.