Cases on international and ethical questions are included. Strategic implications of marketing in different countries and marketing management concepts necessary to accommodate changing market structure, strategic international alliances, ethics and social responsibility relative to global markets. A case-oriented course involving the development and application of marketing strategy. Ethics and global strategies is covered. This is the capstone course in the marketing program.
Students explore current issues, analyze retailing case studies, and make presentations.
Focus is placed on key concepts for sucess in the competitive international market place with special emphasis on service quality and leadership. 4950 Marketing Internship 3 or 6 hours Work in an approved business position related to marketing. Consists of applying knowledge which has been gained while working toward a degree. Junior standing or above and approval of department chair. Not available as marketing elective.