I think that more people will start to get into the recreational side of the sport, but about 2 of every 10 are going to turn competitive. Treat all dogs, yours and others, in a humane manner. Offer people a chance to hook up one of your calmer dogs and try the sport if they seem really interested in it. They play a large role in development. Most clubs hold beginners clinics, and fun runs and tours aimed at the recreational side of the sport.
Some clubs have a recreational class in their race classes.
Anecdote Tell us about one or two of your most memorable sled dog experiences. I was running Fang in the Women's 1-dog 15 Km. We had to go through tunnels and over bridges and we had to do a lot of head-on passing. The most memorable part was actually after the race when I was checking my time before becoming a handler for the 8 Km. That John Harris, one of the people who raced in the 15 Km.