A. Your Visitors. Your visitors, both individuals and groups, are already sold on your museum. You've already gotten them to come through the door at least once. In the sales world, it' s a proven fact that the first sale is by far the hardest and the most costly to achieve.
Second sales can be repeat sales, sales by referral or add-on sales.
Repeat sales can be encouraged by keeping in touch with past visitors and offering them new tours, exhibits, programs or products. Sales by referral can come through individual visitors, tour groups, members and volunteers. Add-on sales are any sales you make to visitors in addition to their admission tickets. All rights reserved. Katherine Khalife is a consultant on museum marketing, customer service and heritage cultural tourism.