The company follows the development of Adobe Acrobat and Envoy closely. It begins working on the internet, although it did not spot it as the medium of the future at this stage. The first issue of CAP is published, covering issues in design. The company continues to work in identity and use its computer facilities to help clients. A women's interest magazine, which ultimately became Lucire in 1997, is officially proposed at a July 1994 meeting.
Studies show that two-thirds of the group's dealings are outside New Zealand.
Staff now number seven, with the addition of photographer Rebecca Thorpe to the team. A digital edition of CAP is released. CAP Digital is replaced by an HTML edition, CAP Online . Full research begins into Visages , a women's fashion webzine. The 'Design' unit becomes the Consulting unit with the expansion of services.