It is the central strategy worked out at the top which, like an umbrella, covers the activities of the echelons below it. A mistake made by sales people whereby they decide that a prospect isn't going to or cannot buy company products or services based on how the prospect looks or acts, ethnicity, etc. A means by which sales people inhibit sales before they're begun. An objective one intends to accomplish within a given period of time. When the strategic plan , with its purpose, has been put forward, it is picked up by the next lower level of command and turned into tactical planning .
Strategy differs from tactics.
This is a point which must be clearly understood by the various echelons of management. There is a very, very great difference between a strategic plan and a tactical plan . While tactical planning is used to win an engagement, strategic planning is used to win the full campaign. The tactical plan must integrate into the strategic plan and accomplish the strategic plan . And it must do this with precise, doable targets .