The study was an eye-opener in terms of what we need to do to bring our business to the next level, particularly now that the office products market is experiencing phenomenal growth. With the advent of digital technology, now is the time to bolster advertising to be directly competitive with the leaders in our field. The print campaign communicates recent advancements in digital copier technology simply and effectively. The four ads each carry a single message, highlighting network connectivity, color copier affordability, overall improved image quality and speed. Beginning in October, ads began appearing in Time, Money, Fortune, Forbes and Forbes ASAP as well as industry publications.
Television spots are currently in production.
The campaign was created by DGWB Advertising in Santa Ana, California. Remarkably, in 2000, Toshiba EID became the first manufacturer ever to sweep all five BTA Channel's Choice Awards, winning the award for Overall Performance, Digital Product Line, Product Line, Corporate Support and Marketing Distribution Policy. Products include network printing products, copiers, facsimile products, toner products and network controllers. Toshiba Corporation is a world leader in high-technology products with over 300 major subsidiaries and affiliates worldwide. Inc. Electronic Imaging Division.