Net users and Ecommerce traders are being given the opportunity to trade personal data in return for a site built just for them. The idea is that everyone wins consumers are directed to exactly what they want, and a company can meet those needs because it has information that has grown into a huge database on which it can develop its commercial strategy. Personalisation, at its simplest, is the tailoring of a web site, or an Email, to a consumer, based on past behaviour, tastes shared with others, age or location. Any consumer using the Net has come across sites where he or she is asked to say what kind of subjects interest them, which age group, and financial income group they fit into, where they live and so on. The software used for this varies, as does the method of meeting the demand created.
Software analyses the information provided by a user and by a filtering process creates a profile.
It follows that the more personalised features offered by a Web site, and the more ratings required, the more accurate will be the resulting profile. That should be taken into consideration. But if it has been then an Ecommerce company has available to it a number of ways of harnessing the power of personalisation and using it, from technology which automatically generates selling material geared to the user profile and sending it down the Email route so called Push technology to software with helps manage Internet relationships. The power of personalisation lies in its ability to create loyalty. By allowing an Ecommerce company to create dedicated pages for a specific customer, it builds a situation where the customer comes back time and time again.