Unfortunately, while some of these old-media efforts slowly fade away, there always seem to be new fools to take their place. But unless you take a medium on its own terms, you lose. Clueless is the Fox News Channel , which inked a deal with cyber-idiot Matt Drudge to host a weekly celebrity news show. Obviously Rupert Murdoch has yet to get the memo that this child's 15 minutes are up. It's sent free to a qualified e-mail list.
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