But, importantly, we urge and implore parents to care about what their children see and watch, to focus their attention on movies so they can know more about a film before they consent to their children watching it. These men and women set guidelines for the Rating Board to follow, and make certain that the Board carries them out reasonably and appropriately. Advertising and Trailer Policy Film advertising is part of the film industry's self-regulatory mechanism. All advertising for rated motion pictures must be submitted to the Advertising Administration for approval prior to its release to the public. This includes, but is not limited to, print ads, radio and TV spots, pressbooks, videocassette packaging and theatrical and home video trailers.
Trailers are an important aspect of the program.
The color is to alert the projectionist against mismatching trailers with the film being shown on the theater screen. NATO estimates that the majority of the theater owners in the nation observe the rating system. In the mid 1980's, as watching movies on videocassettes at home soared in popularity, video retailers joined theater owners in embracing the voluntary guidelines of the rating system. Parents who relied on the rating system to determine which films their children viewed in theaters found the information provided by the rating classifications equally helpful in home video. To facilitate its use, ratings are displayed on both the videocassette package and the cassette itself.