Everything is a want, he says. The only needs are food, water, sleep and sex, all of which can be found without the aid of a market or leadership. Thus an entrepreneur must create demand for his product though the general product is desired. His advice to entrepreneurs is to go after the long-term rewards rather than immediate gratification. This is especially true for younger entrepreneurs since they can fail and start again.
Youth allows for second chances.
Ali also advises to choose initial partners carefully as this will make or break any project, even those without large amounts of money at stake. And always keep your promises. Expectations make business difficult. As success comes, so does the idea that success is in your future. Money makes things easy.