Nishimura wase is a poor quality fruit, when compared with Tone wase, and sells at considerably lower prices than Tone wase. Fuyu returns are low due to an over supply of this fruit over the late October to December period. Persimmons should have a dark orange red appearance as this is a sign of high quality. The fruit should be free of major blemishing. Flavour should be well developed and typical to mature fruit.
Sugar level is currently of major importance in the definition of fruit taste.
Smaller sized fruit are marketed in the supermarkets. Fruit size is one of the major characteristics that defines whether the fruit is sold in the gift shop or the supermarket. Large sized fruit are not desired at the supermarket level as this could erode the need for gift shops. A demand for produce with low or nil levels of agricultural chemical contamination is increasing. The vitamin content of different types of fruit is important.