Eighty-five percent of VARs said they would consider switching vendors if another one provided better PRM tools. PRM manages more than just sales leads it is the pit boss when it comes to managing indirect channel relationships. PRM helps vendors easily acquire and profile channel partners, launch, and track partner programs, manage co-op funds, and provide training information on new products. Because PRM software is Web-based, it is easy to implement and channel partners can access it from any Web browser. By installing a PRM system, vendors will have the inside line with channel partners.
Stakes are high in the channel management game.
Vendors are going to need to up the ante by providing equitable lead distribution through a PRM system. By leveraging this type of technology, companies can manage indirect channel resources effectively and maintain a sense of fairness and partner loyalty. With PRM, vendors will eliminate any wildcards and draw a winning hand.