Everyone everywhere is a candidate today because anyone can go to Kinko's and get on video. Time is the most important element of recruiting. People are important, but employees must be treated as investors today rather than as assets, because employees also expect a return on investments. Growth has been accelerated by the Internet. Recruiters need to measure their success by monitoring chat rooms, e-mail and other electronic methods.
Value rises exponentially with market share.
Employer branding is critical. Companies need to own market share. Recruiting is still the most costly area for most companies, so recruiters need to know what works best for them. Recruiting costs must go down by factors of two or more. Markets are driven by candidates.