Concurrent with these advances, the Australian government has removed all taxation on sunscreens. Interestingly, colored lipstick is now available with SPF ratings. UV-B. Above a rating of 15 the frequency of allergic reactions increases. Community awareness is reinforced by daily weather forecasts that include the amount of time that the UV radiation will be in the extreme range. This campaign of Slip Slop Slap has significantly increased public awareness of sun exposure and reduced high risk behavior.
Sunglasses now have an eye protection factor rating.
Clothing is also rated and lycra shirts are the norm for children and adolescents on the beach and in the water. These dramatic changes in social norms have been effected in just 10 years since the first national skin cancer awareness campaign was established. Not only is melanoma a justification to reduce sun exposure, but non-melanoma skin cancer and cataracts also add to the justification for use of hats and sun glasses. Avoiding excess sun and sunburns in children and adolescents can substantially reduce the risk of melanoma in middle and later life.