Typography The words in your designs need to be attractive, effective communication elements. The words in a layout are important for communicating your message to its audience. That means the audience must be able to read and understand the words. Type must be attractive to effectively communicate.
Words communicate through their content and appearance.
The size and style of the text and headlines show readers what is most important and what they should read first. The font and style can tell readers what the tone or mood is before they read a word. Designers must be able to function as visual editors to establish and amplify meaning of the words. Only then will there be a satisfying relationship between the typography and text. Design all words in your layouts for maximum impact.