You'll be amazed by how clean and readable your site looks once the excess is gone. If your site contains words such as synergize, paradigm and envisioneer, it's time to clean house. You can describe your products and services without resorting to complicated marketspeak. Be direct, honest and descriptive when speaking to your customers. If you have a marketing team in charge of your Web site, clue it in.
White space is fine.
You don't need to fill it with text that adds no value to your site. Opt for bulleted summaries instead of long paragraphs. Link to pages containing details for visitors who want more information. Of course, some graphics, such as logos and navigation bars, add to the overall look and feel of your site. You'll probably want to keep those graphics.