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Workers relax during the post-lunch nap common in Asian shoe factories.
The lights are dimmed, and workers snooze on the assembly line. Nike shifted its production machine into high gear in the summer of 1994 to handle an unprecedented increase in demand for its products. The company huddled with key subcontractors to plan a way to double sneaker output and triple apparel production in two years. The high-stakes expansion effort ultimately would widen the gap between Nike and its competitors, but it also would push some workers to rebellion. Nike also lured three existing shoe factories in other parts of Asia away from Adidas.