This course focuses on understanding the market and the importance of market research, customer needs, competitor analysis, the business environment and forecasting. The development of ethical and effective strategy is discussed, including exploring and developing the core competencies of the organization. Promoting and developing interfunctional and international communication and cooperation are addressed.
Special attention is paid to the integration of emerging technologies.
Other areas covered include assessment analysis, including quality and tracking customer response . If you are familiar with traditional undergraduate or graduate programs, you will recognize that strategy courses are almost universally offered at the end of one's coursework. We have turned that logic on its head. In our view, one can do a better job of understanding interrelationships if, after the foundation courses, it is explained how and why those interrelationships are important. This serves as a precursor to the core courses.