Courses are designed to increase students' abilities to enter and advance management careers in the rapidly changing structures of today's business and government organizations. The purpose of marketing is to find and keep customers. Employers in today's economic environment are keenly aware of this fact and actively seek competent, committed individuals for a variety of high growth careers in the field of marketing. The marketing concentration is designed to help students meet these criteria by providing them with an in-depth understanding of the most current thinking and practices in strategic marketing and marketing techniques along with the analytic, communication and computer skill employers expect. The flexibility of the marketing curriculum is designed to encourage students to select courses, which are of the most interest to them.
Students are also eligible to complete an internship as part of their concentration requirements.