Web hosting providers in Europe plan a complete makeover of infrastructure and services.
But firms need to distribute content and services across a spread of hosters and emerging service providers. This current allegiance to local players or in-house operation will be blown apart by Europe's complex Web challenge. As hosting companies build out quality infrastructure across Europe, Web outsourcing makes sense for everyone. Emerging collaborative software and online trading mechanisms mean companies will vie to reinvent their operations, seeking efficiencies in new eMarketplaces, driving out excess cost, and delivering speed to market with new products. But they realise clients want more than this, so hosters will look to build out more sophisticated management, support, and application services.