Viewers benefit from the new medium's interactivity.
One can choose from the wide-range of services that suits one's personal preferences, and one is not constrained to schedules of TV programming. The programs can be viewed from the digital server at any time of the day, and it is very easy to move between the applications. One can surf through Internet games, videos, information and other services using a tailor-made user interface. For example, the viewer can jump from the current news to the Internet as to get backround information.