Some inventors are long on creativity but short on manufacturing or marketing know how.
For them, the only practical route to transforming their idea into a product which gets into distribution is to find a company which will license their technology, manufacture the product and market it. We compile a list of qualified candidates, screen them by phone, create a mailout package, solicit them directly by mail and follow-up to determine if they have an interest in licensing the rights to a particular item. A less expensive alternative to a direct solicitation campaign is to include an inventor's product on our Licenses Available page and see if we can attract a prospective licensee. If not, a more aggressive, albeit more costly direct solicitation approach can be launched at any time. Some inventors have the time and willingness to do their own licensee solicitation but may not have much, if any, marketing background.