Marketing Managers Direct their energy to follow your comprehensive business strategy. A business plan is a must with an SBA loan application. Senior Executives To approve and allocate company resources. Get buy-in from your management team. Stock or Partnership Offerings Use as the basis for preparing a prospectus or offering circular to sell shares or partnership units to raise money.
Suppliers Establish credit for inventory, etc.
Any smart prospective key employee wouldn't touch a start-up without reading a good business plan first. Persuade them to join you. Yourself Collect your thoughts, analyze your business, set goals and make decisions. I used BizPlan Builder to build this business which is now a million dollar business. We just signed a deal with Disney and with the Discovery channel and I owe quite a bit of that knowledge and experience to the business plan. . . .