Systematic techniques are employed by students to make decisions in product development, communications, distribution, and pricing within an evolving marketing environment. Modern marketing decision makers require facts upon which to base judgments. Students study the current tools available for information management and apply these tools in realistic situations. Subject to availability of faculty and enrollment criteria, courses in topics of current interest to faculty and students will be scheduled. May be repeated for credit if topics vary.
Students examine current developments and contemporary thought in marketing.
An in-depth analysis of a special marketing area selected by the student is required. Oral and written report, of graduate quality, required.