Here are descriptions of the most commonly used campaign communications vehicles. The commentary suggests their best uses or gives questions you should ask in order to decide whether to publish a specific item. White papers generally focus on the rationale or argument in favor of meeting the institutional need. They define the need, set it in context of institutional mission and priorities, and establish a parallel to competitive institutions.
White papers are test balloons.
In the course of editing and revising, goals may change and justifications become stronger. The process hones the essential purposes of the campaign and draws a vital core of volunteers closer to the cause. Back to Top Identity Program Branding is essential to marketing the campaign. These tools must convey the core message immediately in a succinct, strikingly visual way. A successful identity mark will be unique, telling your audiences who you are and what you believe.