That kind of customer comes back again and again. These sites build big brand awareness and pull down awesome sales by showing they are THE place to learn about a specific subject area their best prospects and customers are interested in. 1. Write it yourself. You don't have to be a great writer to put down a page of instructions on how to do something or jot a report on a new product. Keep your sentences short and try to get straight to the point.
Visitors are in a hurry and hate long winded novel-like articles.
When you read an article or report you think your visitors would be interested in, make a note of who wrote the piece. Email or call the author and ask if you can use the article. Most authors will let you use their material for free if you agree to include their contact info at the end. Visit one of the sites that offers free articles. Finally, if all this sounds like more trouble than you have time for, you can use a content syndication firm.