Whereas a year and a half ago, the media played up security issues surrounding credit card usage over the Internet, the magnifying glass has now turned to spamming practices. Believing the issues swirling around spamming will eventually fade into the woodwork, Sugar is still careful to not step on toes. At the same time, we don t send unsolicited e-mail. That would be unproductive for us. This means every name on a NetCreation list belongs to an Internet user who has visited NetCreation s Web site or partner sites.
Users voluntarily sign up to receive commercial e-mail about topics of interest.
NetCreation even takes it a step further, making the user return to its site to confirm their decision before their e-mail address is placed in NetCreation s database. Full disclosure of what data is being collected and how it will be used. There is a right way and a wrong way to do e-mail. Some companies have software that they point at various chat groups, etc. We grow our database one name at a time.