End of project. Lots of reasons. I knew little about marketing. There were already about a million similar products. Because it is important to know that over HALF of all successful entrepreneurs experience at least one failure along the way to success.
Success demands persistence.
I know this first-hand. I did NOT let this setback stop me from achieving my dream. Yes, it was depressing to open the mailbox, praying for an order or two, and finding it empty day after day. Here's something that kept me going. It turned out to be just the encouragement I needed.