Don't overlook the importance of integrating customer service into your marketing and sales mix. Providing great customer service is a powerful marketing tool that can be used to retain current customers and attract new ones. Keep narrowing your niche, successful companies focus on narrowly defined groups. Identify the traits of your niche market. Customize your products, services and advertising to reach these high-potential consumers in your plans to future growth.
Success is in the planning.
Success is in the doing. A wealth of low cost or no cost materials are available for small business. Ask for their listing of books, videos and software. Resources provide tips and insights into financing, business plans, marketing, market research, advertising, public relations, bookkeeping, legal aspects of running a business, etc. You'll find a wealth of marketing research information right at your fingertips when you access the Internet.