As you drop deeper into the server hierarchy, the content opportunities are intriguing. Corporate culture and the people-oriented aspects of the organization are equally important areas for coverage, even with opinion leaders as the target audience. Video content is the next frontier. Many organizations, in fact, have been marshaling analogous techniques in their print-based communications for years. A quick scan of these publications will illustrate our point.
Sponsored journalism is no oxymoron.
You're likely to find that this speculative exercise opens a helpful and suggestive window on the future of Web-based invitational publishing.