Most of our customers need information on our industry at least once a year. For example, if you are in the hotel business, financial controllers, training managers, and sales conference organisers need to estimate accommodation costs at budget time. Whatever your industry there are company executives in your market-place that need information on various aspects of that industry. If salespeople produce a newsletter on a regular basis the market-place will learn who they are and relationships can be more easily established. Another great thing about newsletters is that the natural growth in readership is amazing and as the readership grows so does the business.
Seminars are another great way to attract interested buyers .
Rotary clubs and the like often provide a great way for us to subtly sell our organisation and ourselves.