Desktops Island Def Jam Music Group is releasing of a new marketing tool called the Island Def Jam DeskPlayer. Featuring rapper LL Cool J, the free interactive application sits on a user's desktop. The miniature rapper performs, follows the cursor with his eyes, does pull ups and more. Double clicking opens a panel and reveals functionality that includes the latest news from Def Jam via streaming text, direct links to chat rooms and lyrics, a Web search function and more.
Users can also easily e-mail the program to others.
We constantly search for the newest technology to help us promote our artists on the Internet, and the power, flexibility, and viral nature of the DeskPlayer platform is the perfect solution. We started with LL Cool J, but that is only the beginning.