Make the typeface large enough for people to read, keeping it in proportion to the other elements on the page. 4 Be sure that the design, artwork and text work well together. 5 Don't be afraid of white space. A basic premise of graphic design is for the elements on the page to work together. Although you're paying for advertising space in such vehicles as newspaper or direct mail, don't feel compelled to fill every square inch with ink.
White space is often the secret ingredient to make an ad inviting and to attract the reader.
6 Have fun. Keep in mind that people buy furniture to create a home. Foster that emotion by conveying a friendly, helpful feeling in your ads. Even if your ads are mainly price driven, remember that consumers will live with the furniture you sell them. Make the sale something they will be happy with for the next five to 10 years.