To keep these members, focus on contact, participation, and communication. Welcome new members to the Association, invite them to chapter events, and thank them for joining Encourage participation. Involve new members in the Association by encouraging them to use APTA products and services and to attend seminars. Members who are actively involved will be less likely to allow their membership to lapse. Appoint them to committees.
Small successes lead to bigger successes.
Maintain communication, and keep members informed and educated. Give them a sense of belonging. Imagine the impact you can have by making one telephone call. Contact lapsed members. Currently, the APTA national office sends reminder letters out to members at 90 days and 30 days before membership is about to lapse.