These applications can then be configured to analyze all of their client's traffic. Total number of views for particular pages Number of unique visitors, visitor sessions, duration of visits, international visitors, etc. Referents and keywords Browsers and platforms used, and many other analyses. By now you've probably figured out that if it happens on the Internet, someone is tracking it. ISP site statistical tools analyze site-server logs.
Server logs register and maintain an ongoing record of all site activity.
And while they're wonderful for providing you with plenty of statistics from which reports like the preceding and many others can be created, be wary of what you see. Sometimes server log analyses don't give you a clear picture of what's actually happening on your site. For example, some locations use proxy servers, or one IP address through which people can surf the Net. Twenty people can use one proxy server, during which all of their visits would be registered as from a single user. Log analysis tools also can be configured so that 10-minute visits count as distinct visits.