Presents a balanced and comprehensive explanation of the marketing research process through active participation of students in simulated decision-making research projects. To help students understand the importance of research in the relationships of marketing. Students can speak effectively in front of a group or as part of a group. Students can demonstrate effective listening skills through their ability to analyze and interpret verbal messages for content, context, and affect, as well as retain messages acquired from the listening process.
Students can find and make use of secondary data.
Students can write a scholarly research paper. Students can exhibit critical thinking and problem solving capabilities. Students can use the computer, software and WWW to gather and analyze information.