Audiences are targeted, sold and delivered to advertisers by media agencies. Groups are targeted on the basis of demographics, media use patterns, zip codes, and polling by those who wish to sell or persuade. The way people interact with media. Media use varies from person to person, group to group and at various times during an individual's life. Medium Any singular, physical object used to communicate messages.
Television is a mass medium, but there are many other kinds of mass media.
See also the plural, Media. Narrative Structure Traditional devices used to tell a story. Simple narrative structure begins with setting and character development. The story rises to a conflict and falls to a conclusion. Narrowcasting Producing and designing media content in order to target a highly specific segment of the audience.