Not so, said Bob Judevine, owner. The store offers hot fudge, caramel corn and fudge candy. And reservations and payments for birthday parties can be made online. There is also an employees-only site where workers can see their payroll records and tax information. Judevine said it's possible.
Technology already exists to pack products in dry ice and styrofoam.
But to date, he said, only about 1 percent of his sales come from his website. Automated purchasing ability and a sense of security are two important factors in whether a purchase is made. He also said many try to make their sites too fancy, increasing the time it takes to load the pages. Several local businesses illustrate the earning potential of the new medium. They have embraced the web and learned a good deal about using it to their advantage.