The best TV tells me what happened to me, today. TV is as much about the people bringing you the story as the story itself. In the past, TV's chief operating skill was political. In the future, it will have to be mastery of the craft itself. Print created illiteracy.
TV is democratic.
Everybody gets it. TV creates immediate consensus, subject to immediate change. There never was a mass audience, except by compulsion. Television is not a problem to be managed, but an instrument to be played. Moses Znaimer on the Net MZTV Museum of Television Interview with Evan Soloman Don't just change the channel.