Likewise, one of our clients wanted to differentiate themselves as environmental leaders in a crowded marketplace where competitors were making the same claim. Today, this annual symposium is a premier forum for industry leaders, government officials, and opinion leaders to gather and talk about where the industry is headed environmentally. Our client is an industry leader in touch with tomorrow and has the technology to get there. Sometimes we are too eager to use technology simply because we can. This might change over time, but the evidence suggests that few editors are interested in electronic files right now.
Some editors also give press releases via e-mail a vigorous thumbs down.
If you think about it, their objections are perfectly reasonable. Half the time, documents cannot be retrieved due to compatibility problems. Of course, there are some noteworthy instances when creative use of technology can increase your chances for exposure. We have one client who takes advantage of the trade show floor by linking attendees with technical service representatives via video teleconferencing. The results of this technological boom were underwhelming.