Your motivations for publishing surely will evolve, as will your definition of your target audience. Most of the time, the content creators with whom online publishers deal are writers. Therefore, this section primarily addresses working with writers. Startup costs and skill requirements are low, which by and large is a strength of this media. However, the tradeoff is that revenue streams for most online venues are murky or nonexistent.
Writing is a demanding skill that has significant value.
Without great writers, you can't have great content. Therefore, smart publishers who work with staff, freelance, or volunteer writers always treat them fairly. However, it's crucial. Your publication's audience, mission, and standards always must come first. Therefore, if an eager volunteer writer submits an article that's not appropriate or that simply cannot be salvaged through heavy editing, the right thing to do is to politely but firmly decline to publish it.