Ranchers might be able to carve out a new market for their product, but the extra costs involved require the ranch, a USDA-inspected processing facility, and consumers with high disposable income to be in close proximity. Nader will review four case studies of small-scale direct beef marketing to the Oakdale Livestock Forum Tuesday, Feb. 23, at the Oakdale Community Center. They may have fears of antibiotics and hormones in their food. Even though research data may minimize the fears in our minds, to them, perception is reality. One key to direct marketing success, Nader says, is inherent marketing savvy.
Some people are great beef producers.
Some people have a knack for marketing. But you need both skills for a successful grass-fed beef operation.