The scope and structure of marketing are examined. Marketing product, price, promotion and place, consumer behavior, marketing research, sales forecasting and relevant state and federal laws are emphasized. Determine your course objectives. Students can order the book online . Interactive communication components used in Marketing 2370 include email, discussion forums and chat sessions.
Students use the computer independently of other students and the instructor.
This asynchronous learning allows students who have other responsibilities to participate in course offerings. Being able to send a message to the instructor at any time, instead of travelling to the campus during the instructor's posted office hours, makes it possible for those who have limited or no time beyond the normal classroom hours to talk to the instructor and the other students. Students are encouraged to send messages to me. This immediate communication eliminates what some see as the isolation of learning online. Students attach assignments to email.