People take time to adapt new technology, and may have fears or enthusiasms that aren't rational concerning it. Technologies are not always understood or employed purely for their uses. There are repercussions ethically, socially, and psychologically. A technology may be invented by someone with a bad reputation and thus not used, or a poor or dangerous technology may be used because it was produced or implemented by someone admired. Also, remember what people use technology-wise is usually something they know.
Technology takes time to be understood and employed.
The technology of the internet is far older than the web page you're it is. Technology is rarely static. People improve it and find new ways to use it, and try and use it in ways no one ever intended or should try to use it. People are curious after all. Technology, obviously, is not a dead thing or a plot device - its a part of your world, part of who your characters are and what they do.