Adaptation level theory holds that A. consumers distort information to suit their needs. B. within bounds consumers can process multiple sources of information. C. marketers must adjust the complexity of their messages to the information processing capabilities of their target markets. D. over time consumers adjust to and quit noticing repeated stimuli. E. none of the above.
Subliminal messages appear to be A. very effective at influencing brand choice.
B. capable of little or no effect on individuals. C. widely used in advertisements. E. none of the above. The science of how meaning is created, maintained, and altered is known as A. semantics. E. none of the above.