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Site Design Articles to help you design and improve your site's design. Quick Reference Reference sheets to use while building your site, easy for printing. This may seem very basic, but if your site isn't pulling the traffic or generating the sales you would like it to, it just may not be the poor performance of classified ads, banner ads or a similar service. The real reason for lackluster sales could lie with your web site itself. Telling someone their site has a lot of design problems is not a very popular stance, particularly if that someone just spent thousands of dollars to have it designed for them.