In fact, however, consumption shot up. Imagine what will happen if real incomes do grow more rapidly as a result of India s ongoing policy reforms. The reasons, says Hazell, are many. Television is everywhere. Restaurants and street foods are more prevalent.
Transportation is better, so rural people travel to town more often.
The middle class is growing larger, and others see how they live. And advertising works. In the early 1990s, on average, each person in the developed world ate nearly four times as much meat and consumed nearly five times as much milk as each person in the developing world. And many poor people in developing countries still do not get enough calories or protein. There are sound nutritional reasons for poor and malnourished people to wish to add more meat to their diet.