UK TV advertising during children's programmes topped 113m in the first four month of 1999. The four top advertisers were toy manufacturers Mattel, Hasbro and the Character Group and Proctor and Gamble. Yet despite the multiplicity of radio stations that they have to choose from, listeners turn out to have remarkable loyalty to particular stations, with adults in the UK having an average station repertoire of only 2.4 stations. Additional provisions have been included relating to advertising to children. Programming made especially for children came in for more criticism though especially with regard to levels of violence.
Sponsors get for their money.
With accurate meter data only available in certain parts of the world, recording accurate audience figures is impossibility. E.g. a global audience of 35 billion for the 1998 World Cup. A brief guideline to mystery shopping research techniques is on file at the Institute. IBEC's legal service has drawn up a sample email policy for small and medium companies. Conference and Business show, RDS Main Hall, Oct 31st.