Students will identify and understand techniques of persuasion in advertising in a variety of media. Students will demonstrate an awareness of the components of an effective advertisement. Students will demonstrate an awareness of how language is used in advertising. Brainstorm to discover students' knowledge about effective advertising. Fiche 14 includes a magazine article that can be used to initiate the discussion.
Students can identify and underline the roles of advertising mentioned in the article.
Notes To provide a broader perspective, the teacher should monitor the variety of ads that the groups choose. If possible include ads from various categories discussed in Step 1. Use advertisements from magazines, from those included in the unit, or from television to verify the inferred goals and characteristics they anticipated. Fiche 15 can be used to document their findings. Each group should do approximately five advertisements.