Everything must have its own experience. Brand loyalty is not dead. It's more alive and important than ever. Peters reminds us that our most beloved products were developed by hunch, guesswork and fanaticism. It may make a lot of middle-aged businessmen uncomfortable, but experience is out and inexperience is in.
Successful managers are always on the lookout for the youngest, the brightest and the very talented.
They hire for intelligence and train for skill. They're always on the lookout for intriguing new people. It's worth thinking about. We're now nearing the final stop of our journey toward innovation. For example, the vast majority of car-buying decisions are made by women, but less than 10 percent of car salesMEN are women.