Web-specific art materializes as a viewer locates and then interacts with it. Web artists anticipate the possible ways in which a viewer will perceive and interact with the work.
Text seems to be an integral part of much web-specific art.
Web artists have the potential to engage an audience that might not enjoy the experience of art in the traditional gallery setting. The utopian, futuristic buzzwords and discourse of the web articulate and propagate particular ideologies, influencing a users expectations of artwork on the web.