Older high earners who are disillusioned with their careers, may also fall victim, particularly those who have, perhaps, sacrificed an active social life in the pursuit of their careers but, having enjoyed professional success, find there is still an emotional void in their lives. For these individuals a structured social routine and the chance of spiritual fulfilment can be particularly appealing. Before long, though, not only have their lives been overtaken but their bank accounts, too, as the group lays claim to their loyalties and assets. Usually they will lead an outwardly normal life and continue to hold down a regular job. Socially, though, they are likely to reject or avoid friends who are not members of the group and become secretive towards loved ones - they are only allowed to talk freely with fellow group members.
Some groups even use food control, specifying meal times and content, to exert influence.
Religious cults have been consistently and vehemently criticised for their methods of keeping followers loyal. Claims of mind control techniques to suppress individual will and promote compliance and collective thinking are common. The effects of these is often a complete change in the recruit's personality. The recruit's individuality is suppressed, his or her personality squeezed into an extreme form of corporate identity. The commitment of cult members in the lower echelons is undoubtedly genuine enough.