Coker 9704 is a high test weight variety that is very similar to Coker 9803. Both 9704 and 9803 yield better in the Pee Dee region. Calibrate drill on hard ground where you can count seed. For example, at Blackville it's risky to plant before Nov. 15, and we should try to finish by Dec. 1. Plant earlier-maturing varieties last to reduce freeze risk.
Soil test is fundamental.
N application is critical prior to jointing. Split spring topdress N can reduce leaching, usually does not increase yield. Excessive N can increase disease, lodging and drought stress during head fill. Fall-apply P and K to the high range by soil test. K can be split fall and early spring on sandy soil.