It is an art education initiative designed by the Wolfsonian Florida International University in Miami. This pilot program is designed to teach 4 th and 5 th grade students to recognize the persuasive tactics of advertising. How art, design and advertising, especially tobacco advertising, convey persuasive messages that influence our young people. As a practical application we have learned to deconstruct tobacco advertisements. Students became propagandists creating their own artwork to convey persuasive messages about smoking and tobacco use.
Students learn by doing and change their attitudes about tobacco.
Bottom line is to discourage tobacco use by recognizing the persuasive tactics used in advertising and become aware of the ways advertisers promote smoking as a positive experience.