From 1997 through 1999, the CALL Program was piloted through a partnership between the Canadian Farm Business Management Council, Agriculture and AgriFood Canada, and the University of Saskatchewan. Thirty men and women, from all ten Canadian provinces, developed their leadership knowledge, skills and networks through seminars and computermediated conferencing. See page two. Homemade products and farm freshness are appealing to customers looking for natural produce. People in the community trust their farmers.
Small stores take more care.
For example, Ontario Farm Manager Corry Martens has beef aged 20 days, making it much more tender than grocery store meat. Small community stores are also social meeting places where neighbours can get to know each other. People like to support local businesses.