They might examine and evaluate particular programs of income assistance, job training, health care, or remedial education. Sociologists extensively use statistical and computer techniques in their research, along with qualitative methods such as focus group research and social impact assessment. The results of sociological research aid educators, lawmakers, administrators, and others interested in resolving social problems and formulating public policy. For example, sociologists study issues related to abortion rights, AIDS, high school dropouts, homelessness, and latch-key children. Sociologists often work closely with community groups and members of other professions, including psychologists, physicians, economists, statisticians, urban and regional planners, political scientists, anthropologists, law enforcement and criminal justice officials, and social workers.
Some sociologists are primarily administrators.
They apply their professional knowledge in areas as diverse as intergroup relations, family counseling, public opinion analysis, law enforcement, education, personnel administration, public relations, regional and community planning, and health services planning. They may, for example, administer social service programs in family and child welfare agencies, or develop social policies and programs for government, community, youth, or religious organizations. A number of sociologists are employed as consultants. Sociologists in business may consult with management to solve a wide range of problems and improve productivity and profitability. Sociologists can help companies plan for the future, deal with organizational restructuring and downsizing, and conduct market research for advertisers and manufacturers.