There is no format by which to base ad models, says Terri Huml, the Vikings vice president of sales and marketing. Whatever the model, this season becomes a crucial period for site publishers to deliver an audience that craves frequently updated reports to advertisers. The value of local writers' immediate reporting and commentary applies not only to other professional, collegiate and even high school sports, but daily news of all sorts. The Chicago Tribune's online site embraces this vision. The Web has altered news consumers' habits.
Some viewers consider a headline and a one-graph summary a tasty meal.
Rightfully so, reporters and editors will want to feed their audience more than a spoonful of news. If we can't do that, users will find another place that can. Send us e-mail . All rights reserved.