Just as money is needed to start a business online, money can be saved on overhead. Typical office expenses such as rent and supplies are free. Money also can be saved by the decreased cost of sending promotional materials through electronic mail. Companies must be prepared for many orders, and it is becoming more difficult to be noticed on the Web. Registering with search engines increases exposure and hits.
Search engines ask site owners to register their addresses and list keywords for free.
If there are no Web-savvy employees at your small business, there are companies that design and maintain the site or provide a helping hand. Virtual Spin only provides tools for companies to make their own sites. The sites are designed primarily for companies who want to put their catalogs online.