An expert in organization transition, Bendaly says there are four steps organizations must take to be successful, and they can take them without a struggle. The first part of the book describes the powerful forces organizations face, drastically shaped by information and technology. The industrial society of the past was built on a manufacturing base with products as the key commodity. Today s economy is driven by a different resource knowledge. Power is now derived from the ability to productively apply and share knowledge.
Successful organizations display an entirely new set of characteristics.
Bendaly describes the four steps in detail, provides examples of organizations and individuals who have successfully, or unsuccessfully, taken these steps. She also explains how any organization can achieve greater success with confidence and ease. Each chapter begins with concepts and theory, then illustrates with real-world examples .