Write the way you speak . As with similar publications, our style is informal. Write in a friendly, familiar, energetic style, as if you're explaining things to a coworker or friend. Use short sentences and commonly understood words. On the other hand, don't be too casual.
Slang is OK for emphasis, but sloppy writing is difficult to follow.
If you aren't sure about style, read the story aloud to see if it sounds like something you'd say. If it is, you're probably on the right track. Also, realize that personality counts. Unless you're writing news, a first-person tone, opinion and humor are always welcomed Use active verbs. Avoid passive statements and impersonal pronouns.