It was concluded that the way these ads are presented reflect the fact that, for the French, the Irish have a stronger cultural identity than the Scots. Chris Tinker's paper focused on the shifting and often ambivalent relationship between Ferr and the music industry. Chris argued subtly, however, that this was far from a one-way relationship, pointing out that Ferr benefited from Barclay's commercialisation of his work, including the banned songs being marketed as 'chansons interdites'. Jacques Le Bohec presented a sociological study of the gap between the reality of French journalists' professional practice and the myths that circulate within the profession about journalism, and the social function they serve. Scarcity of women politicians is mirrored by the almost total absence of women appearing on televised debates on defence or the economy.
Women are also more likely to be invited to discuss gender specific issues.
While politicians appear as Ministers or as political party leaders thereby reducing the potential list of eligible women, the impact of parity on television producers' choices of participants will depend more on political parties than on any change of strategy in the media. For television and politics the test will come when women appear as often as men do and are seen debating in all critical issues.