Your company is preparing a new cookie. Encapsulated chocolate bits make noises when bitten. From loud pops to whistles to burps, depending on speed of the bite. Your kids loved the idea. But this is only half the secret.
Top management is excited.
Sales potential is incredible if you get to the marketplace first. One evening a few weeks into the work, Sam, a young man who joined your company about a year and a half ago, goes to a party with his wife. An older guest hears this laughing remark and draws Sam aside. He tells him they have something in common. He works for a food company too.