Encyclopedia features materials on basic concepts of Internet advertising, methods of advertising impact, increasing web site traffic, and tips and tricks for planning and analyzing marketing campaigns. Available only in Russian Webrating project is tailored to information support of advertisers, web publishers and advertising agencies. It is based on a directory of Russian web publishers - an essential tool for choosing and comparing advertising space on a number of crucial criteria, such as cost, popularity, demographics, specialty, etc. Besides, Webrating also serves as a regulatory body for Russian Internet advertising market, shaping standards for advertising media, terminology, methods for audience count and advertising placement. The site also features world and Russian Internet advertising news coverage, constantly updated library of articles and links on Internet marketing.
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