Let's say you had 50,000 total deliveries for the month. On one hand, you may have a small but active list. On the other hand, the 50,000 deliveries could be reflective of a 2500 member list that produces 20 message deliveries a month. This is about the same amount of deliveries that a daily email newsletter typically generates. This would be a much nicer reach for an advertiser.
Total deliveries are only one piece of the puzzle.
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