Why Wheat is Unique. The special challenges of marketing. Wheat is one of the world's most-consumed cereal grains and, as such, requires ongoing nutritional research.
Wheat is graded and inspected differently than other grains.
Freight rates are structured differently for wheat and require wheat-interest representation. International wheat agreements are developed separately from other grain agreements. These differences require the Nebraska Wheat Board to be creative and proactive in its marketing and research programs. At all times, the Nebraska Wheat Board is looking for ways to invest its funds to increase wheat consumption and utilization in the U. S. and around the world. In addition to carrying out activities on its own, the Nebraska Wheat Board is involved with other cooperating organizations, associations, and individuals in achieving results in areas which best serve the interests of Nebraska wheat producers.