The flashier, the better. This encourages high-tech wizardry. Not to knock design, but content is king. Let me digress and wax philosophical. It is content that builds a loyalty among readers.
Style comes and goes.
If an Internet surfer does not find what he or she wants, they move on. From letters and emails I've received, the readership comprises a mix between Mexican nationals and foreigners. Both groups want to learn about Mexico and use the Web as a virtual library. Mexicans also want to see what the English-speaking world says about their country. The content and design need work.