This activity tries to identify ways in which students themselves experience the movement of vast amounts of information through everyday items such as TV, radio, books, magazines, telephones, the Internet, and CDs. These can then be used to illustrate how advertisers choose those publications or media that appeal most to the people who might be interested in buying their product.
Students identify ways in which information is moved from place to place.
In groups of two to four, students discuss how advertisers of products would decide on which type of information highway to use to help sell their particular products and services. Individual students write a summary note on what they learned from this lesson about the movement of ideas and information.