That is, don't treat your customers as people you have to put up with, or take for granted until it's too late. Good Business contains all the basic common-sense principles and strategies that made the original edition so popular. It also includes the author's well-rounded international perspective based on her consulting work on five continents. In addition, the book addresses the impact of the Internet on customer's increased expectations for superior service.
Service is a seven-letter word.
Appreciate the long-term value of our customers. Focus on the little things that mean a lot. It costs five times more to acquire a new customer than to keep an existing one. But there are many strategies that, through consistent implementation, have resulted in successful organizations. Catherine DeVrye is a best-selling author and professional speaker on five continents.