Technical vs. Social issues American expect technology to solve every problem, when in most instances, problems originate with people. In decisions that really matter, the bulk of the issue is social and political while a small amount is technical. We spend a lot of time developing technology when the decision will really be based on support and acceptance .
Technological obstacles are often easier to overcome than public opposition.
Public trust , participation , and confidence are essential to a strong foundation. Your work with people's values , needs and what is important to them will determine long-term, sustainable success or failure. A purely technical solution will not work if it doesn't meet people's needs. People need to continue to support the solution. Incorporate social, organizational, and other institutions into your solution .