They want content and movement links as soon as they arrive at your home page. Provide clear signposts to direct visitors further into your site. Material that can be buried more deeply may include extensive product descriptions, special features, company history, etc. A Web Site is different from a book. Information is not presented in sequence.
Visitors can access any page of the site while bypassing others.
Thus, content is organized differently from content in paper-based media. The best sites balance creativity and structure in designing the links necessary to navigate the site. Provide links to a contact page or home page on every page of the site. If transactions will occur on-site, provide links to the transaction pages on every page of the Site. On-line registration and order forms must be easy to fill out.