This might include going on actual sales appointments with a representative, or helping to organize or participate in marketing events with the Marketing Development Coordinator. The hands-on experience gives the students a better understanding of a career and, in turn, allows the student to add a different perspective, that is helpful to the company. Blue Ridge Cable Television, based in Ephrata, supports a variety of educational programs, including Cable in the Classroom an initiative that benefits students, teachers, and parents. Certain satellite programmers carried by the company provide commercial-free programming designed for educational use. As a community service, Blue Ridge delivers these channels to the schools at no charge, and provides teachers with schedules and other information about the Cable in the Classroom program.
Students benefit by having a different media venue to use as part of the overall learning process.
One goal of the staff at the Institute of the Arts in Wyomissing is to expose more young people to the arts. In addition, the Institute's Frank O. Scott Outreach program provides classes in art, dance, music, and drama to young people from local elementary schools, and organizations. Executive Director Elain Bertolet says part of the Institute's mission is to serve the community, and provide young people with an arts education that they might not otherwise receive. Program, created and sponsored by Pizza Hut. The program, now in its 15th year, encourages students to read a certain number of books per month.