Broderbund to Provide Genealogy Content to Excite Users Broderbund Software, Inc. and Excite announced that they are joining forces to put genealogy resources at the fingertips of Excite users. The new Genealogy Section on the Lifestyle channel of Excite will include co-branded content created by Broderbund's developers for genealogy websites. Excite offers consumers tools that they can use in their daily life. Broderbund is the acknowledged leader in publishing genealogy data and providing useful Internet searching tools for family history enthusiasts. But there's a lot of creativity, and lots of unusual and interesting products are being sold.
Several newspapers sell laminated front pages.
One radio station advertiser is selling Harley Davidson sunglasses. A TV Web site offers Minnesota Twins merchandise. One media Web site reports clickthrough rates of better than 50 percent when the context tie-in is effective. A wide range of business models has developed, from straight advertising to straight commission, with no clear winner for media and advertiser preference. CMP Media Enters the Chinese Market CMP Media Inc. has entered into an agreement with State Publications Limited, a high-tech publisher in China, through which CMP will represent China Telecommunications Construction in the U.S. and Canada.