Fiche 31 could also be used as an evaluation activity but only after the language elements have been studied in detail. Fiche 31 lists various elements that are utilized to create effective advertisements. Using the grid provided, check which elements are included in each of the ads used in the activity in Fiche 15 . 3. Identify and use verbs in the imperative in slogans. Verbs are often used in the imperative form in advertising.
Students can deduce how the imperative tense is formed by looking at the examples.
The teacher may need to do additional teaching if the students are not familiar with this structure. The more common irregular verb forms should be mentioned if there is an anticipated need to use them. Fiche 18 provides an explanation of the formation of the imperative. The slogans represent some of the products in the ads that they have studied. To make this activity more challenging, don't assign verbs to specific slogans.