Students will infer the underlying values of an advertisement from its characteristics. Students will use appropriate vocabulary related to the messages in advertising. Explore the underlying values in publicity. Fiche 34 discusses a stereotyped image of adolescents that is portrayed in advertisements. Students can read the article and list the characteristics of adolescents according to the advertisements.
Students can discuss in small groups whether they agree with the opinion presented in the article.
They should justify their answers. Brainstorm with students what underlying values are found in advertisements. Working in small groups, distribute 3-4 ads to each group. The teacher might want to use a specific advertisement and work through the discussion questions as a model. Share their findings with the whole group through a large group discussion.