It would become the primary benefactor of inner-city junior golf programs in Los Angeles and San Diego. Big Bertha irons are introduced, as well as Big Bertha stainless steel metalwoods with the War Bird soleplate. The Great Big Bertha titanium driver is introduced. Formation of Callaway Golf Ball Co. announced. Biggest Big Bertha titanium driver is unveiled, as are Great Big Bertha tungsten-titanium irons.
Technology center is opened.
Number of employees passes 2,500. Drivers maintain No. 1 position on all major tours.