Travellers respond very well to a sense of being looked after and not having to make too many decisions. We also know that they are looking for a diversity of experiences. They are looking for unique destinations that provide many activities, sights and sounds and a general sense of excitement. Others seek out environments that are peaceful and serene. Those looking for an outdoor experience have access to day trips, canoeing, bicycling, or wine tasting with time in a small inn for a gourmet meal at the end of the day.
Tourists are more sensitive to how they spend their time and energy.
They want experiences that are hassle-free and time efficient. They have little patience for long waits and down time. Often, the tourist's experience begins and ends at the airport where efficient baggage handling, accessible tourist information, and convenient car rental or public transit options are a critical part of shaping perceptions of one's tourism experience. In Ontario, communities and the tourism industry are increasingly aware of what tourists are looking for. They are making successful efforts in adapting to their needs.