The Virginia Beach-based grocer is the area's first major grocery chain to have an extensive online shopping system. To develop the site, Farm Fresh hired MyWebGrocer, a company that specializes in running grocery Web sites. It works similar sites for 45 other retailers in 26 states. MyWebGrocer hosts, maintains, updates and processes orders from the site. This is Farm Fresh's third Internet shopping system.
Users can save lists of items that they buy on a regular basis.
Click on Cheese, and every variety, size, brand and type of cheese that Farm Fresh offers is on the screen. Thumbnail pictures of each product appear. Click on the picture to get a detailed look at the packaging. Or, if shoppers prefer a certain brand of peanut butter, they can sort the list by brand or price. After ordering, the list is sent to the desired store, where an employee gathers the items.