As e-commerce and business supply chains grow, the pressures on Web staff to bear the brunt of online business may stretch to breaking. Without significant adoption of automated, process-centric solutions, I predict we'll see huge increases in staff turnover at most major sites and an attendant lag in the amount of time it takes big business to fully adopt and exploit new Web technology. The good news is that credible Web content-management systems are sprouting up all over. Not surprisingly, a number of these software providers came from industries that serve companies with large programming departments. Solutions like Cold Fusion from Allaire, WebSynergy from Continuus, Control from Eventus, and Visual InterDev from Microsoft can help Web teams reliably automate many of the complex tasks involved in developing, assembling, deploying and monitoring Web applications.
Webmasters have it.
It could happen.