Our biggest limit is no longer the reach of our imagination. It's now our inability to order, make sense of, and connect everything that demands our attention. People have limitless capacity to work smarter-as long as what you build is user centered. Simpler companies are user centered. Don't confuse creating shared mindset and clear goals with the work of simplicity.
Simpler companies go one step further.
They become user centered. Few projects are truly governed by plans, budgets, and tracking. Project design is really about organizing choices. Don't confuse clarity and certainty. Clarity is understanding enough to manage oneself.