It s unique in that it can be enjoyed whilst doing something else - driving, walking the dog, exercising, doing housework . . . S poken word audio is a growing market. The number of copies sold went from 3 million to 6 million. That puts the spoken word industry at just under half the size of the classical music industry.
Spoken word accounts for one fifth of all UK cassette sales.
S poken word is a unique form of entertainment. It can be listened to anywhere and recent research shows that most people listen to audio cassettes and CDs while they are doing something else - driving, doing housework, exercising, preparing to go to sleep, surfing the net and especially travelling. A recent article in The Evening Standard described how listening to comedy tapes in the car can actually reduce the incidences of road rage - if you re laughing, you won t feel the stress of being in traffic so much. With any spoken word tape in the car, your eyes and hands might be engaged but your imagination is free to wander. There s something to suit everyone, from small children listening alone to family listening in the car.