I think he will be proved wrong. Incidentally, he is now a former chief executive. In the same vein, sport must seek to work with TV, not for it. Clubs and competitions ought to be aware that in holding their hands out eagerly for the TV moguls' money, they are also selling out to them. And it all depends on a deception, that sport on television is as good or better than live sport.
Television is wonderful for sport.
But it is the medium, not the message. Eddie McGuire is not the biggest star in football, not even at Collingwood. Of course, these are issues not just for Melbourne, but they will matter to Melburnians more than other Australians. Finally, sport is for playing as much as watching, and care should also be taken of the recreational sportsperson. They are our fields of dreams.