Especially for some high price products such as car, the Chinese market is like a small European country. There are many different markets in China As economic development, environment, culture, living habit, and even language are varied in different areas of China, so the market is also different among the provinces and even within each province. The coastal provinces such as Guangdong, Fujian, Zhejiang, Jiangsu, Shanghai City, and Beijing City are 5 to 10 times richer than the other areas of China. Therefore China is not a single uniformed market and is more like Europe consisted of many separated markets. A business strategy may be successful in one province but may not work in the other province.
Timing is very important.
Some one with cellular phone was considered as a rich people at five years ago, now you can find almost every people walking and talking along with cellular phone on the city street. You had better prepare to enter the market during the government's planning stage. When the market is going to be ready you should move in quickly. But if you enter the market too early, you may loss your confidence, withdraw from the market, and miss the opportunities. To be a right timer, you need to have a market research at early time.