They can get what they desire since their skills are in great demand. Twenty-first century companies will literally live or die based upon their ability to attract and retain these extremely cynical but highly talented people. In this presentation, we explains what companies must do to attract, retain, manage and motivate this new, more demanding workforce. Work can be something more than just what we do to survive. Work can be about joy not sadness.
Work can be about serenity and salvation.
It doesn't have to be about darkness and despair. We can feel passionately about what we are paid to do and about how we live our lives. Highly skilled technical workers define their work differently. It is not the foundation of their career. Their loyalty is to their skills and not to the specific job or organization that employs them.