Look at the incredible number of vases and other floral containers that they are selling. Calculate the percentage of shelf space that they have dedicated to various floral containers. Estimate their total operation expenses in their very high rent, high exposure locations. Now, given that they are not stupid and that they do not stock products that do not sell, calculate how many floral containers they must be selling. I guess that consumers really do buy floral containers, lots and lots of floral containers.
Summer is a time for sales of 'self purchase' flowers.
This consumer seeks a vase or floral container that is extremely easy to work with. A container that will allow them to purchase a hand-tie bouquet from you, take it home, drop it in a vase, cut the tie, perhaps add a few blooms from their own garden, and add water. Then, they can tell all of their friends that they made the arrangement. Revival Pottery from the 1930's. Roseville, Fiesta Ware, Royal Haeger, the demand and the prices for this pottery is unbelievable.