Mavar said the participants also will have to fight the urge to smoke unopened packs of their preferred cigarettes and cigars, which will be in the apartment throughout the week. The Jackson-based organization wants the site's surfers to see the struggle that sometimes results from deciding to quit smoking and to let peers inspire them never to pick up that first cigarette or cigar. Spectators will see a live update every 60 seconds through the two Webcams, one focused on the living room and the other trained on the unopened cigarettes and cigars. To make sure the quitters don't sneak in Marlboros or Camels, security guards will search them each time they return to the apartment. In another episode, one contestant will get hypnotherapy while the others have to endure hours of the sexiest smoking scenes from movies.
Viewers can chat daily with the cast members via e-mail.
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