Roland DGA Corp. He has been with the company since 1994. I'm fond of saying that our business changes every 90 days. Right about the time that we think we've figured out a trend, or a niche, or that we think that we a have a handle on the business, something comes along to change our thinking and, consequently, the way we do business. Directly, it has changed our business by forcing us to become more attuned to the numerous factors that can affect the inkjet business. The changes in the market have already resulted in changes within some of the suppliers to the industry.
Technology continues to change, requiring shifts in our product portfolios.
We're also seeing that the Internet is dramatically changing how we interact and do business with customers, partners, and resellers. That move, according to Winfield, has been driven by less need for archival media due to the increase of digital storage processes and techniques. On the other side, Winfield says that his company's display graphics business has increased. We have expanded the size of our display graphics sales organization as well as the type and scope of color support services we offer our customers. No matter how closely you follow the markets or how you try to predict what the market will be like down the line, it's always interesting to see just what direction the industry finally takes.