The rest of the day the candy costs a quarter. This ad cuts right to the core of what most customers are feeling about long-distance rates. They're too confusing. The company identified a need, created a solution, and promoted that point of difference to the consumer. Take a look at your customer base and see what solutions you can provide.
Telecommunications is a rapidly changing industry.
Just when you think you've got it all figured out, the competition will come in and change the playing field and make all new rules. To survive, you need to evolve. Whether you're selling a cup of coffee or caller ID, you must stand for something that is easily understood and offers real value. But don't be different just for the sake of being different. Be different in a way that provides value to your customer.