Prior to evaluating the technical features of a Website, content and reliability of information presented on a Website are of critical importance to users. The organization of the Website allows users to systematically navigate through its visual pathways. The visual structure introduces unity, integrity, readability, and control.
Unity means that design elements support a common communication goal.
Integrity means that the design is focuses on the communication goal. Readability is demonstrated by dividing information into manageable subsets that can be processed separately or in parallel. Control is shown by features that help users predict areas of interest and navigate through composition. Specif criteria are listed below. Text is brief and uses the active voice.