There's nothing wrong with tapping into a fad, or even creating one, but when a product's popularity dwindles, get rid of it. You can be the most skilled artisan around, with great designs beautifully executed, but if you don't know how to run your business and market your products, you're doomed to failure. Many romanticize the idea of running a craft business from home. One reality worth mentioning, especially to anyone contemplating leaving the corporate world for a home-based business is the solitude. I love working alone and thrive in ordered solitude.
Some people fail to consider it and are surprised to learn they really hate the solitude.
Factors to consider include the price of all material, the cost of labor, the cost of overhead, and to some extent, what the market will bear. What too many overlook in pricing their products is that profit is over and above these factors, and you must make a profit if your business is going to prosper and grow. They can also be marketed through such often overlooked outlets as lodges, hotels, museums, zoos, aquariums, and casinos, as well as state, national and theme parks. They can be sold by direct mail and marketed to chain and department stores. All it takes is some hard work and a little hustle.