But having seen it, they've been through the emotions these characters go through and they like it. It throws up a lot of feelings they may have about their sexuality. There's an interesting gender reversal that goes on throughout the movie. It is the women who are paying to see the men take their clothes off. They're the empowered ones.
Women tend to spot the gender reversal immediately.
Men tend to have it pointed out to them. No doubt many men ask themselves if they could do what these men do, given the same situation.