Just fill in your email address. Search engines represent one of the biggest sources of frustration for Web marketers. Given the amount of information online, high rankings are critical to drive traffic to your site. There are methodologies and optimization process that will help you better placement and ranking.
Search engines rank sites based on a pre-determined set of rules.
Essentially, these rules revolve around the location and frequency of keywords on a page, as well as a host of other criteria. Each search engine adds its own rules, which is the chief challenge of maintaining high rankings. Some use link popularity as a component of their ranking methodology. Some search engines that work in conjunction with directories, such as GO, give added weight to sites they have reviewed. General guidelines are outlined below.