Moreover, we can rank the order in which all of the stories appear. We have additional editorial control. If, for example, a news story about one of our competitors is distributed on our site via YellowBrix, we can simply delete the story. The Executive Summary is an effective interactive element of the service. As a visitor mouses over a headline, a permanent box on the right side of the screen displays a summary of the key points included in that article.
Users glean the essence of a story at a glance.
They can quickly scan several articles in dozens of categories, and with a click, load the full page for further details. Also, once visitors select the full story, related links are displayed for readers seeking more company or organization information. One drawback to the service is that although we can dynamically pull headlines directly onto our homepage, the Executive Summary feature cannot be used there. That feature can only be activated once the visitor has actually clicked onto the YellowBrix server. Again, this is necessary to comply with copyright law.