Donors get an instant e-mail acknowledgement and a letter mailed within 48 hours. MSU is also planning to offer free e-mail forwarding for life for alumni, as many other universities are doing. MIT has been doing it for some time, and the University of California at Berkeley just started. They can go to the alumni Web site anytime to change the address to which their e-mail is forwarded. Universities have the advantage that most recent grads are comfortable online, having used the Internet every day at college.
Younger donors are also usually more comfortable using credit cards online.
With Mal Warwick and Michael Stein, he is author of the first book on online fundraising, Fundraising on the Internet .