Leslie Walker talks to local angel investor David Gladstone . We are also offering a global selection and many things that are very hard to find in traditional stores. To encourage shoppers to take a chance on clothes they can't try on, the site will accept returns at no charge and include return shipping labels with each package.
Shipping is free in the United States, with delivery guaranteed within five days.
Many of these techniques also are being developed individually by a few clothing manufacturers who are developing their own online stores, from Levi's custom jeans-fitter to Eddie Bauer's virtual dressing room and Land's End's personalized virtual models. And while most American department stores have been slow to pump money into their Web sites, they almost all have major projects underway that are expected for the big fall shopping season. Few, however, are as ambitious or novel as Boo's. The site will provide detailed information on how sizes vary by brand, with plans eventually to record and scan body measurements to make size selection even more precise. A companion e-zine called Boom will offer stories with music, videos and animated models.