The heart of it is brevity. An effective speech needs strategic focus. You don't want to lose the audience before the closing, and the closing shouldn't be lost. Without focus, even experienced communicators run into trouble. Their speeches end with a whimper instead of a bang.
Strategy gives confidence.
Audiences listen and react to confidence. It helps develop ideas that not only rivet an audience's attention from opening words to closing phrase, but it also turns a 98-pound weakling of a talk into Hulk Hogan. You have the message. The ScribeWorks delivers it.