As there is no hard copy any volatile information is immediately available as soon as it is updated. Information flow - a properly constructed site provides key information in a readily accessible format and defines appropriate communication channels. This reduces search time for users, and directs any incoming data to the correct departments leading to both internal and external efficiency gains. Marketing - due to its international nature the Internet provides access to many world markets. This can be very profitable in terms of direct sales, brand awareness or extra service provision.
Web sites provide a medium of communication between business and the outside world.
They allow businesses to reach markets previously unavailable to them or enhance and secure relationships with established markets. As a marketing tool web sites can enforce branding, provide a new medium of communication with customers and when designed well can present companies as fore-runners in the new digital age. They can also act as a delivery medium for other marketing products. Web sites can also be used as a source of revenue, either directly or indirectly. Firstly web sites can be used to sell products.