Okay, I admit it. I'm not God. But I'm better than God. Worship Santa and Satan gets worship by proxy. Worship the invention and you indirectly worship the inventor.
Worship includes the ideas of fear and awe, as well as surrender and allegiance.
Santa is used as a tool to keep children in line. Really all this says is that the parent doesn't know how to raise a child. No wonder children don't respect authority. Little children, keep yourselves from idols. The parents had convinced them that Santa Claus was real, and now the child finds out that their mother and father had lied to them.