They don't sell you crap. Life is short. You still have much to learn, kid. A good Japanese chef is not a liar. If you don't respect yourself and your own opus, you can't be a Japanese man of cookery.
Style is all about honor and discipline.
Without them, your style worths not a damn. A chef does it for his customers, not for his own galaxy-sized ego. And food business is always open to challange. If you don't do it well, there are no patent laws to protect you. You stink and die.