Notes Spreadsheet analysis speeds through calculations and marketing managers often use it to make that part of the planning job simpler and faster. This is possible because the relationships among the variables are programmed in the computer software. The table in this slide was prepared using Excel, Microsoft s widely used spreadsheet program.
Spreadsheet analysis allows the marketing manager to evaluate what-if questions.
The table in this slide involves a number of relationships. A spreadsheet can be used to compare estimated sales, costs, and profits for reasonable alternative marketing mixes. Manipulation of any element of the mix allows for quick assessment of likely outcomes.