Any business that markets to consumers located in the United States or Canada may apply for the BBB OnLine Privacy Seal, which was launched in March 1999. The program's success reaches beyond the U.S., with applications coming in from businesses based in countries around the world. Certification is given to businesses that construct and adhere to the management system complying with Japanese Industrial Standard JIS Q 15001. One hundred and forty businesses have received certification, including sole business proprietorships, schools, hospitals, outsourcers, and Internet providers. The BBB of Hawaii was founded in 1945 and is an affiliate of the Council of Better Business Bureaus.
Services provided include consumer and business education and business dispute resolution.