Plan Sales Presentation. The sales presentation is the salesperson's effort to make a sale or address a customer's problem. Before making the presentation, the salesperson should learn as much about the client as possible, even who makes the purchase decisions and the key criteria they use. Better information allows the salesperson to custom-design a presentation to match specific customer needs. Make Sales Presentation.
Salespeople usually choose among one or more approaches when making the sales presentation.
These approaches are covered on the following slide. The best salespeople learn how to close effectively. Whether the presentation ends in a sale or a request for more information, the salesperson should take care to contact the customer again soon after the call.