A few articles in the last little while have lamented the fact that Apple, because of its increasing popularity, is becoming less appealing.
Some people apparently have a hard time with success.
They enjoy the underdog status and it helps them form bonds with others. Witness the popularity of Mac user groups and the number of Macintosh web sites. I admit that there is a feeling of community not found in the Wintel world. I find that this is an advantage that Wintel users just don't get. But now that the Mac is slowly but surely pushing itself into the mainstream market, it's clear that at least part of the Mac community will disappear.