It is also helpful to take some press kits with you to the demonstration. The press release . Your press release should be no longer than one page. In general a press release should give the who, what, where, when, and why in the first paragraph. The next paragraphs should detail the what and the why, give more details on the issue.
Strong adjectives are good, and a dramatic and emotional quote is always helpful.
Who to send the release to and how to find them . Send the press release to media contacts that you've had in the past, or that you've just discovered. Find the local newspaper reporters who might cover either AIDS issues or political demonstrations. Call the news editors of the papers if you're not sure. Notice what television and radio stations and reporters have covered such stories.