To Gray's surprise, the majority of customers like the system, despite concerns about privacy. They don't have to pull out their driver's licenses. What has amazed us is we thought we would have the most trouble in the over-60 group. In fact, they have been the most willing to participate. Gray pointed out customers see biometric identification as providing peace of mind.
Senior citizens love it because they feel as if their checks are protected.
No one else can use my checks at Kroger. Another factor in the decision to implement the system is that Texas is integrating fingerprints with its driver's licenses through 2003. Gray asserts that the biometric program is strictly voluntary for personal check writers. Kroger offers additional benefits for those customers who enroll, such as higher check-cashing limits. For payroll check-cashing, the company requires a finger image to be in its database.