Locally, the Palm Beach County Convention and Visitors Bureau plans to push up some advertising this year originally scheduled for 2002.
Tourism is the state's and the county' s biggest industry.
Speaking in Boca Raton on Friday, Gov. Jeb Bush said helping tourism recover from the effects of the Sept. 11 attacks is the state's top near-term economic priority. Occupancy rates at some local hotels plunged below 20 percent last month after the terrorist attacks. Although those rates have begun to recover, hotels and other tourism-related businesses still are bringing in less revenue than at this time last year. About two-thirds of that money will go toward an ad campaign aimed at state residents and others within driving distance, said Visit Florida spokesman Tom Flanigan. That can be changed to areas farther from Florida if travelers' willingness to fly rebounds to normal levels, he said.