Even if you just talk about health and nutrition, say leaving out animals and the environment, they still fear that the child might go vegetarian. The only way we have achieved this is to have speakers go into schools and to persuade teachers that we are not radicals and exemists, but that we give a sensible talk that is geared up to the curriculum. The teachers love what we do. They love the video and we have sold hundreds of copies to schools. Because of that we are being invited into more and more classes.
Young people are generally brilliant.
The only reason they eat meat is that they have been given it since they were tiny tots. But if you can reach an audience of teenagers, most will agree that the vegetarian lifestyle is a more compassionate one and better for the earth, the animals and their health. What makes them change are the animal issues because they don't try to excuse all the cruelty. They don't see it in economic terms. The issue is black and white to them.