Good customer service is the hallmark to repeat business and loyal customers. If the seller has maintained good relations with the customers, you want him to participate in informing them of the new ownership. Create the opportunity to meet the customers in the presence of the seller, assuring them of your determination to maintain the same level of service. This also provides the opportunity to learn even more details about these people, and why they buy at that business. You are only as good as your employees.
Timing is critical in successfully recruiting employee support.
Employees are fearful of a change in ownership until they have the opportunity to meet you and assess whether or not they will have a future with the business. Once the terms of sale have been reached, immediately plan to meet with the employees in a group setting and then individually. Let them know who you are and give them the opportunity to learn more about what is to come. Bankrate Inc. All rights reserved.