About 50 ha of strawberries are cultivated and produce more than five million punnets. Western Australian growers export to the eastern States, Singapore, the Middle East and Europe. Fruit of the variety Pajaro Site selection Almost any well drained soil will grow strawberries, although well drained loams with lots of organic matter are ideal. Strawberries grow best when soil pH is around 6.5, but they will grow in the pH range 5.5 to 7.5. A gentle slope with a northerly aspect will be beneficial for early season cropping and winter cropping, but on colder, low lying properties the main season crop may be larger, and carry on later.
Virgin land is preferred, because pests, diseases and weeds are less troublesome.
Adequate water of excellent quality is required, as strawberries are very sensitive to salt damage. Since most fruit is sold through the Perth markets, any large enterprise needs good access to this market. In the south, yields are higher, which compensates for distance from the main market. Large plantings should be near population centres, as labour for harvesting will be more readily available. Up to 40 people for three to four days a week may be needed to pick and pack a two hectare strawberry crop.