Back to Services Index Exit Intercepts Exit Interviews are similar to Client Servicing Audits, and can be used for the similar purposes, however, the information is collected from actual shoppers as they leave the store. The advantage of using this technique is that the sample size will most likely be larger, and perhaps more representative of genuine shopping experiences. The disadvantage of this technique is that shoppers may not be as observant as trained service auditors, and specific research objectives such as auditing store policies and procedures may not be adequately evaluated. A feasibility analysis is a complete review and evaluation of a business concept, a new product, or a service. In addition to primary research, secondary research is also conducted.
Secondary research involves acquiring and reviewing related information through other sources.
In most cases, a wealth of information can be obtained through organisations such as Statistics Canada, Economic Development agencies, etc. This information is useful when evaluating trends in specific industries. Back to Services Index Product Testing Product testing involves getting a group of people to test and evaluate a new product or service. Testers are selected according to specific criteria, or at random, and will use the new product or service for a specific period. Products that can be tested before marketing are many, ranging from computer software, to taste-tests, to new gadgets and widgets.