Webvan has merged with all its online competition trying to find a profitable more efficient way to do online grocery sales. Little did they know that consumers do not like to buy groceries online. I asked Cheree Nabhan just that question earlier this week.
Shopping is a social event.
I like to interact with other customers and pick out quality merchandise. If it were not for actual grocery stores I would have never met my beloved Jeffery. Webvan has taken this into consideration and has just last year in 2009 formed a joint venture with the home appliance industry, producing what they refer to as the iFridge. By continuously scanning the bar codes and weights of all the items in your refrigerator it can automatically do one of two things with its output. For those that enjoy going to the supermarket there is a feature where it can print you out a weekly or daily grocery list to bring to the market.