Just in case you were wondering. Some analysts think depending on how the joint venture between NBC and Quokka works out, it could dictate what the IOC decides on allowing more access to webcast images next time around. I think this Olympics will be a pretty good test of what transpires down the road. Todd, formerly senior manager for interactive marketing at CBS Sportsline, thinks the technological obstacles to syndicating Web rights geographically will not be difficult to overcome. It's going to be somewhat parallel to what the NBA is looking to do, for example, looking to syndicate its content in Singapore or other places.
Users can select a country or language.
Or they might devise some kind of model where they can segment that out to particular countries, like the United States. As for this year's Olympics, the boundary between what is allowed and what is not allowed is not altogether clear. CNN reportedly plans to offer some webcasting from Olympic venues. Six calls to CNN spokespeople went unanswered, so it's hard to say for sure what CNN has in mind. Send it .