This can take form of licensing, franchising, joint venture with a local parner or wholly owned manufacturing subsidiary. The Thai companies must be very sure of the long term potential of that market before taking this step. This is because substantial amounts of resources must be committed to ecsure success of this operation. Resources included capital, staff, production facilities, management time and effort. Venturing overseas has its hazards, as well its rewards.
Some companies grow faster than others in their international efforts, while others just fail.
It all boils down to one's ability to intergrate all the resources and efforts available to the righ channels for that export thrust. Lim has extensive knowledge and more than 24 years' experience in marketing and management in the Asia-Pacific region. Marc Oursin, Who came to Thailand in June 1999, shared the success story of Carrefour at TMA 's SME Marketing Plan Awards Dinner. Carrefour worldwide is the top retailer in Europe, second only to Wal - Mart which is double its size. Sale in to 2000 reached 52 billion Euros or about 2,000 billion bath.