Finally, include your e-mail and Web addresses on all your company's print literature, stationery, and display advertising. If people believe they can find out more about your products or services by looking on-line, many will do so. There you have it, seven ways to increase traffic to your company's Web site. If you use most or all of these forms of marketing, the chances are that two years from now you'll be bragging about your foresight in developing a Web site when you did, rather than trashing Web marketing as just another fad where you threw good money after bad. The answer is, it might as well not be.
Website promotion is tricky.
There are services that will take hundreds of your dollars and list your website's URL with hundreds of search engines and directories. Sounds good, doesn't it. The point is not just to get on the lists, but to get near the top of the lists. Very near the top. Frankly, that's not always possible.