Zenzibar Zenzibar Salon Zenzibar News Network Subscribe to eNews How to Submit Sponsor Us Link to us. If you did, it's probably because someone studied the relatively new science of influence and used it to convince you to buy. The same science is used in politics to get us to vote for candidates or against them, to vote for propositions or against them and to ignore or pay attention to what particular governments are up to. Those tactics involve the use of words to influence people.
Words are powerful.
Propaganda has a negative connotation and public information has a positive one, or at least a neutral implication. The way words are assembled can have very different effects and, since World War II, those effects have been meticulously studied as part of the science of social psychology. Green washing is a technique used to create a positive environmental public image that is in opposition to the real activities of a government, organization, or corporation. There is a fairly recently formed organization called Republicans for Environmental Responsibility. But this organization is not friendly to the environment at all.