The most difficult thing for companies at this stage is to pick just the right activities and do them well. Our role is to help make that happen. As a result of this simplification and concentration of resources, product and company launches are more manageable and effective. Often the benefits of the Internet can drive revenue restructuring of traditional application segments, resulting in a larger total available market. Importantly, it's these revenue restructuring opportunities that can allow startups to displace more established companies in leadership positions.
Scale is incredibly important.
A broader service offering can often accelerate revenue generation and create substantial barriers. Grinding away to make messages right from the outset saves millions, a huge contribution to value aggregation. The right deal can make a business. Partners provide credibility, growth, and ultimately, a path to leadership. Sometimes it pulls in contributors with specific skills from outside the company.