This is highly responsible, professional and managerial work in planning, organizing, and directing the Tourist Development program for Pinellas County which includes developing and administering a comprehensive tourism marketing strategy consisting of research, direct sales, advertising, public relations and services for visitors, conferences, meetings and conventions. Work involves responsibilities and authorities as delegated by the County Administrator to represent the County administrator and the Board of County Commissioners as the County Representative with advertising agencies, the Tourist Development council, direct sales contractors, tourism marketing representatives, association executives, and the general public. Work includes promoting Pinellas County to achieve a positive economic impact for the citizens of the county, create jobs and ensure the health of the tourism industry county wide. General direction is received from an Assistant County Administrator. Day to day operations require the exercise of considerable independent action, judgment and initiative.
Work is evaluated through conferences, reports and observation of results obtained.
Represents Pinellas County in all matters relating to tourist development. Represents Pinellas County within the State, national and international tourism industry. Formulates proposals to open new markets for County tourism. Develops County proposals to enhance tourism growth. Coordinates the activities of contractual advertising and marketing agencies.