Establish a reliable seed source for sage, chives and coriander. Foster DOOR projects within the industry. Encourage benchmarking as a means of improving profitability. Targets and performance indicators to follow Highest priority will be given initially to reviewing and disseminating production information, to confirming and extending MRLs, and to the development of an IPM Manual. The goal here is to strengthen the human resource base of the industry by improving access to information, by encouraging collaboration and a common ethos, and by supporting training.
Strategies Develop a readily accessible electronic database on culinary herbs.
Encourage networking, workshops and the production of an industry newsletter. Support training in culinary herb production and processing. An introduction to herb growing. Strengths Products match current market demand. Increasing ethnic diversity, health concerns and changing lifestyles will foster demand, at least in the near future.