Institutions that help baby boomers consolidate their online financial activities will profit tremendously. The brief discusses how to reach parents of college-age children. To do so, financial institutions should consider using the children as a sales channel since they are easier to reach online. Parents should be targeted with both online and off-line marketing. Institutions must also decide which products to bundle and what type of institutions to partner with to provide the best mix of products for each consumer segment.
Timing is critical.
If you want to sell auto loans and insurance products online, you should approach car shoppers before they make a purchase, when they are the most receptive. The brief is one of a series for sponsors of Cybercitizen Finance. Respondents were asked about their use of online and offline financial services usage. In more than 75 countries, in hundreds of the world's leading industrial, service and governmental organizations, a team of nearly 8,000 professionals has one goal to help clients achieve and sustain success. About Cyber Dialogue Founded in 1993, Cyber Dialogue is an analytical eCRM company that provides businesses with an outsourced solution for acquiring and retaining profitable customers.