The hotel has a lobby level business centre as well as three executive floors, called towers floors in the Sheraton. There are lounges available for meetings. Investment in such services is evidence of the management's belief in the growth potential of the business market. This says to me that the executive market is growing. We expect this trend to continue.
Service is obviously a key factor in luring business travellers.
But it is not the only consideration, and loyalty schemes are an increasingly important weapon in the battle to secure business travellers. Like so many business hotels, Sheraton Dubai Hotel and Towers is part of a worldwide chain, Starwood, which allows loyalty points to be accumulated and redeemed at any time and any place without black-out dates. This scheme has proved popular with our guests. While the Sheraton was officially opened in 1978, the latest hotel on the block looks set to give everybody a tough time. The 400-bedroom Emirates Towers Hotel is the third tallest hotel in the world at 305 metres.