Emergent norm theory originated with sociologists Ralph Turner and Lewis Killian. Rumors, gossip, fashions, and fads are examples of behavior. According to the text, is information provided by individuals or groups that have a vested interest in furthering their own cause or damaging an opposing one. Social movements are more likely to develop in preindustrial societies where there is an acceptance of traditional beliefs and practices. Social movements have become institutionalized and are a part of the political mainstream.
Social movements make democracy less accessible to excluded groups.
Emergent norm 16. Emergent norm 17. In the stage of a social movement, people begin to organize and to publicize the problem. Major natural disasters can dramatically change the lives of people. Trauma that people experience from disasters may outweigh the actual loss of physical property.