Lance had alleged that the sweepstakes mailings were misleading and deceptive and violated the Idaho Consumer Protection Act. Time will also be required to make dramatic changes in what it tells consumers in its sweepstakes mailings as a result of this settlement.
Time sends millions of pieces of mail to consumers offering the opportunity to enter a sweepstakes.
The mailing also solicits purchases of the many magazines published by Time, Inc., Time-Life books, and the audio and video collections Time produces. A statement that the consumer has not yet won. A statement that the consumer doesn't have to buy anything to enter the sweepstakes, and The odds of winning a prize.