So whether you are selling shoes on Main Street or chili sauce in cyberspace, you have to blend the Web marketing activities with all your other marketing tools. You might lead people to your Web site by a traditional advertising message in a printed medium, tell them about your services on the Web site, and close the deal with a follow-up phone call. True, the Web can stand on its own, but a really successful Web site uses other media as well. To draw new customers to its site, it relies on a massive public relations campaign to keep its name in the daily newspapers and business magazines. You should too.
Search engines are the primary way customers find Web sites.
Furthermore, companies with Web sites depend on search engines to generate new customers and prospects, as well as to direct them to the companies' Web sites. More than 70 percent of all Web sites generate at least 20 percent of their traffic from search engine listings. You can therefore conclude that search engines play a very important role in attracting customers and prospects to a company's Web site. Proper display of the company's information is critical in making the company's site a success. Read the instructions.