The crime prevention campaign, with its multiple target audiences, dual language attributes, and localization opportunities, helped it gain such tremendous media support. You have recognized the need to talk to different people in different ways, including different languages and you have been able to find money from various funders to support these various executions. Also bolstering the campaign success was the ability to localize the ads.
Teens lend their voices and music to ads that challenge stereotypes.
Ads geared to adults were translated into Spanish.