Most people who go online for content already suffer from information overload. Consequently, if your content is too dry, too predictable, or too difficult, they'll probably quit trying and move on. But in order for this to work, you have to be able to have fun. First, do what you can to avoid burnout . I've been talking to a lot of people about professional burnout.
Some people have a hard time having fun in any circumstances, let alone under burnout conditions.
If this sounds like you, expect the online-content business to be harder for you. However, it could also be a way to address these issues, too. If you're not having fun in your online-content work, something is wrong. Recognize that, take it seriously, realize how it affects your work, and use that realization as an impetus for change . Fortunately, it's easier to experiment in online media than in print or broadcast.