DO Serialize it. This will force lazy writers to pay attention to character and plot continuity. It is also the driving force behind successful Series like LA Law and Hill Street Blues. Rely on a writing staff. As the last few seasons of DS9 testify, writers get burned out.
Terrible things happen when they get tired.
They get slap happy and start doing crazy things. Continue to solicit the best script ideas from outside sources. DO Give us some regular alien characters who don't sell out to Federation values. Let them retain their own cultures and beliefs. Cardassians and Romulans are my personal favorites.