Every round of funding is important, especially when the next round of funding isn t a given any more. Technology is very important. Choosing the right technology so that it will be able to solve the real problem, sustaining future growth is a very critical part of a successful business. Mr. Shurtleff pointed out that there s no bug free software, but in the case of Microsoft, they did a very good job of releasing software that s good enough to ship. That s one of the reasons why they ve achieved the kind of success that they have.
Software also has to be able to scale for future growth.
A component based software architecture is very important in this aspect. In that case, using multiple sales channel will be necessary. That s the only way you can meet the sales target. This company has very good technology. However, they didn t make any plans for sales.