It is slightly heavier than water. Its pH is relatively neutral. Proper care should be taken during storage, transportation, and mixing. Likewise, most formulators may prefer a milky product for industrial or commercial applications. A clear solution requires an increased amount of surfactant.
Surfactants are generally the most expensive component of a formulation.
Therefore, a clear emulsion is usually found only in household products. The clarity of the emulsion has little effect on its stability. A clear emulsion is usually preferred only for aesthetic purposes. Although the concentrate remains clear, the ultimate water emulsion will be milky. This mixture may be diluted with water to the desired strength.