Share information . Give customers a chance to share common experiences with each other. They can swap ideas and information. If you see negative postings about your company, that's a great opportunity for you to correct a negative and turn it into a positive. Assure security .
Security is the biggest concern of people considering a purchase on the Internet.
Web sites are like air travel. Flying on an airplane is one of the safest forms of transportation, yet many people are scared of it. Web sites are very safe for transactions, yet many customers are hesitant. Give them reassurances and tell them why it is safe. Advertise everywhere .