PPT Slide PPT Slide See it as a process - seeing a marketing plan as a process will keep the document fluid and always workable. Form a team - teams equal ownership in the process and the outcomes. Keep it simple - it is easier to work with a plan that is kept as simple as possible.
Some marketing plans are only a page in length.
Develop a time frame - nothing happens unless there is an action plan to complete the initial process within a timely fashion. Give it a life - every project has a life, but you must keep it alive by talking it up and keeping everyone continually involved. Get feedback - share it with everyone and listen to what they are saying.