From time to time we all run out of fresh marketing ideas, and it seems we're banging our heads against a wall trying to come up with that eye-catching graphic or that glib phrase that will make our sales skyrocket. Maybe it's time to take a different approach. I've found that rather than trying for crazier and crazier marketing ploys, it pays to get back to the basics. Among these tried and true approaches, the customer testimonial is one of the most successful. People are often skeptical about advertising claims, but they almost always believe another customer.
Testimonials work anywhere.
You can post one at the top of your web page, and include a few more as side columns, or between paragraphs in your sales text. You can use a testimonial to make a sales letter more effective, either in the body of the letter or as a catchy opener. If you have an office, try putting a few nice customer comments up on your wall. People will definitely notice. It's actually quite easy.