All of their amazing artwork has some ulterior purpose. Usually it is part of an overall marketing strategy-it has a direct correspondance to something outside the realm of the Web. Web Art will not exist to sell, promote, provide information, or be an online version of traditional forms. If, as I am compelled to do, I follow my argument to its logical end, I must define what Web Art is. I'll come right out and say it.
Web Art is art for art's sake.
It will be the first significant new medium since the advent of motion pictures early this century. I have not yet seen a pure example of this form, but I suspect it will only be a matter of time. For a glimpse of what I envisage as Web Art go to the band Radiohead's website . Any new art form will develop conventions and techniques. Click here to read more about possible techniques and conventions.