Students must go beyond strategy formulation and implement their strategic plan through decisions at the tactical level, a challenge not provided by traditional pedagogical methods. Tactical decisions cannot be effective without first defining explicit portfolio, market segmentation and product strategies. Marketing mix decisions are secondary to strategic decisions. Teams have long-term objectives and they must develop and implement strategies over a significant number of simulated years, usually from six to twelve. Extensive Treatment of Competition.
Teams are in direct competition in the simulated world.
Detailed market and competitive data are available, and analysis tools are provided to turn market research data into coherent information. Solid Theoretical Foundations. The model was extensively tested by academics, students and executives from many industries. Students will have to use the knowledge acquired in many different business courses in order to succeed fully. Topics from finance, accounting, production, economics and marketing will all have to be integrated to form a coherent course of action.