How to evaluate changes 5. How to make changes based on past experience, how to make appropriate decisions 6. How to set reasonable goals 7. How to ask better questions of the research. David encouraged the stations to think in terms of serving listeners.
Stations have to be important to listeners.
In response to a concern from WBAI about Pacifica programming turning into a personality driven device, David explained that radio is a personality driven medium - this is desirable. The key is to guide the personalities toward the mission of Pacifica. Stations should only put people on the air who fir the mission. Stations need consistency of appeal and need to know their listeners daily behavior and lifestyle. Giovannoni indicated that doubling the cume is a reasonable goal.