With UCR Athletics Sports sponsorship is perceived to be more credible than some traditional advertising methods because the public feels good about the sponsor's involvement with their team, rather than just buying advertising to tell people the merits of their product or service. Sports sponsorship provides the type of media interest, publicity, and exposure that is not generally found in conventional advertising campaigns. Sports sponsorship touches an emotional chord while demonstrating good citizenship and sincere interest in the community.
Sports knows no social boundaries.
The UC Riverside Highlanders Ticket, Advertising, and Sponsorship Program is designed to build promotional partnership opportunities for businesses to improve their sales, image, and community awareness through cooperative marketing efforts. Intercollegiate Athletics has captured the imagination and the hearts of fans and advertisers throughout the United States. The wholesome family atmosphere, entertaining promotions and contests have taken fans back in time to days when sports and entertainment were affordable for everyone. The Friends of UCR Pepsi Placement Program Game Magazine Advertising Return to top The Highlanders' Game Magazine is a high quality, premium advertising vehicle. Your ad appears in the magazine for all highlander home volleyball, basketball, and baseball games.