Other concerns of professional writers as well as guidelines for various types of markets will be discussed. The student gains experience through working in each area of the A Beka Book printing plant. Two weeks are spent in a job shop atmosphere in the print lab. The student receives hands-on training in traditional and electronic Docutech copiers, offset presses, folders, binders, and stitching equipment. In this course students prepare a professional-quality advertising production.
Students obtain actual field experience in the area of advertising.
This advanced public relations course will emphasize casework in a topical format. It will also emphasize employee relations, media relations, community relations, crisis management, consumer relations, and ethics. The student will be given the opportunity to develop advanced writing skills in advertising, journalism, news reporting, editorial and opinion writing, and essay composition. Emphasis will be placed on polishing writing skills. CO 322 and senior broadcasting concentration.