Advertising and Marketing The Honolulu Film Office aggressively markets to national and international segments of the industry by conducting advertising campaigns, participating in trade shows, conferences, film festivals and maintaining a worldwide website. The Honolulu Film Office plans and implements advertising campaigns in key trade publications such as The Hollywood Reporter, Variety, Shoot, Locations, Film and Television Review. Some focus on productions which have filmed on Oahu, which capitalizes on the extensive marketing campaigns done by the studios. Others focus on positioning Honolulu and Oahu as a premiere on-location destination and a production center. The Honolulu Film Office does marketing outreach at key trade shows including Cannes International Film Festival, Locations Expo, ShowBiz West, Sundance Film Festival and the Hawaii International Film Festival.
Some efforts are individual and some are collaborative.
Often, simultaneous advertising in trade publications is used to strengthen the message and further the outreach. AFCI Locations Global Expo.