Let us investigate these low figures. Men, possibly, since recent studies indicate that women entrepreneurs are relatively successful. Women do well I be lieve because they have a firmer grip on the realities of the marketplace. There is an opportunity here for a PhD thesis, at least. Most of these go nowhere.
Successful inventors understand their technology and find a strong potential market niche f or it.
Jennifer Gilles of Babykins Products Canada ltd. Any entrepreneur who studies current trends in demographics and and consumer attitudes can find an opportunity in su ch areas as foodaceuticals, cosmeceuticals, recycling, kids culture, infobuying, home entertainment and health engineering. Once men and women are in the same corporate research jungle there appears to be no difference in what they invent, says Fred Amram, a U. of Minnesota professor who has studied the situation. Major research-intensive corporations are keenly aware that big profits are from innovations at the level of the cell and the molecule, not in minor improvements to gadgets, crafts, tools, or machines. Amram's studies indicate that about half the patents earned by women were in the chemical technologies, reflecting employment trends for women in chemical and biological sciences rather than engineering.