Apart from the core Marketing subjects in the two year Executive M.B.A. Programme, Services Marketing and Global Marketing are offered as elective subjects. The objective of this course is to introduce the principles of marketing and the major developments in the discipline. Marketing Strategy Offered to second year M.B.A. students, it is intended to develop more fully the concepts, analytical techniques and principles covered in the first year. Students will be given opportunities to develop their analytical, decision making and communications skills through case study analysis and presentations. Services Marketing Offered in second year.
Services is the dominant and growing sector in developed economies.
The most frequent claim in the marketing literature is that services marketing is different to marketing physical products. This course will examine key aspects of Services Marketing. The objective of this course offered in second year, is to examine key issues in Global Marketing. Balancing academic and practical experience, this programme places marketing graduates in businesses for one academic year. A carefully designed job specification challenges graduates to apply their marketing theory to business situations and develop appropriate marketing plans for the businesses in question.