Emphasis on developing feature writing techniques that add dimensions of emotion, human interest, and personal style to the basics learned in news writing. Students work on advanced concepts in design to develop a more sophisticated understanding of the design process. Design problems given to strenghten each student's skills in the areas of typography, creativity, concept development, and production of work. A complete review of communications law covering such areas as libel, copyright, privacy, fair comment, ECC and FTC regulations, contempt, censorship, secrecy, sunshine laws and constitutional guarantees of Freedom of the Press. Covers ethics in media.
Students work with the wire service copy and other raw copy, editing, rewriting, and copy fitting.
Examines the way human behavior applies to marketing situations and the way that understanding can improve marketing decision making.