And it doesn't call for any more student seats than currently exist in Rupp. Before Tuesday's game against South Carolina, some UK fans said an arena with fewer seats than Rupp wasn't what they had in mind. They need about 35,000 seats. After releasing the study, UK officials pointed out that they were trying to meet demand for better seats, not simply more seats. Proposals like this show that things are moving increasingly to a pro sports model.
Seat licenses involve an up-front payment that gives the fan the right to buy season tickets.
Whatever the label, the result would be clear. UK has long had a donation system in place for about 3,500 prime seats in Rupp Arena. Other colleges, such as Ohio State, have sold licenses for a percentage of prime seats to help pay for building new arenas. The idea has become especially popular in professional sports palaces. The list of other amenities in the proposed arena is long.