The Internet continues to have a huge impact on the recruitment industry. Because you recognize the advantages that the Internet can provide in gathering, managing, and marketing information effectively, and you embrace this medium in order to capitalize on its potential to thrust your business. Not so fast As much as the Internet has facilitated recruiting, it has also frustrated many recruiters along the way. Aside from incorporating a new medium into the recruitment mix, recruiting is still recruiting. The real change lies in how we have chosen to use our new medium, or conversely, how it has altered our behavior.
Successful recruiters are effective networkers.
Above all else, recruiters are paid for whom they know or whom they get to know. I've watched recruitment behavior online over the last few years and it amazes me how often recruiters abandon traditional networking practices that have made them successful, once they take their practice into cyberspace. Worse yet, they expect it to yield them the same or better results and blame the medium when it doesn't. Traditionally, recruiters source candidates through generating referrals and cold calling. Generally, advertising is a corporate practice, not a headhunting practice.