As more demands are made on our time, we naturally begin to look for ways to use what we have to our advantage. Evidence of this desire for convenience can be seen in the rapid growth and expansion of mail order businesses of all kinds. In A Box are designed to eliminate the need to go from store to store looking for party supplies. Our full-color catalog is a very convenient way to purchase gift items and costumes. Perhaps the greatest drain on our time has been created by the need for a two income family.
Women working outside the home are now the norm rather than the exception.
This fact has contributed to a need for convenience and has also created a concern for the quality of family life. That leads to our next identifiable trend. A desire to celebrate. Birthdays, anniversaries and holidays have taken on more meaning as we attempt to maintain relationships with family and friends. This accounts for the fantastic growth of the party industry.