Car rental through the site has tripled since Go added a pop-up screen that offers car hire choices after flights are booked. Customer details are transferred from the flight booking, so it is a simple two-click process. In June, customers will also be able to book insurance online thanks to an arrangement between Go and Mondiale Assistance. Customers receive their itinerary and flight details by email. This removes the need to despatch physical tickets across Europe and so reduces costs.
Travel agents can use the site to book seats for business or leisure clients.
They enter the site by typing in their ID number. At the moment, the travel agents' booking screen is the same as the public version. In future, Go plans to let agents pass directly to the types of ticket favoured by business travellers. The ability to link to related businesses, including car rental and travel insurance vendors, was also required. Solution A bespoke content management system was created, with translators editing local content.