The morning's orders, delivered by the coffee-sipping team leader, include an appeal to avoid the hackneyed word net in the day's brainstorming session. The team leader starts by asking what a computer network really does. For a minute the question hangs in the air like a Zen koan, then the team members jump in.
Someone makes the comparison to a home intercom system.
The network is envisioned as a light-rail system, as a steel infrastructure, as a bible. The group moves rapidly through a slew of creative antics. With soft, calming New Age music in the background, the namers try their hand at writing advertising copy, they build on punchy tag lines, they watch the client's television ads. The object is not so much to find the ultimate solution, but to keep the momentum going and build on the suggestions of others. I see the network as a link of vines and tendrils.