McDonald's Corp. faces the greatest crisis of its meteoric history.
Sales are down domestically and one menu promotion after another flops.
Recalling a personal experience during the promotion, a multiple order of Big Macs that qualified for the special rate was rung up incorrectly twice by a McDonald's counter person at a Southern California location. Only hands-on intervention by the store manager set the order straight. Franchisees around the country are so upset with the direction and vision coming from Oak Brook that they have enlisted a congressional representative from New York to sponsor legislation that would limit the power of corporate headquarters in franchise relationships. All that in a day's work. Being the world's largest chain is going to create myriad problems.