Next time you're tempted to cheat, don't. Do the work. Take the test. Listen to the ref in your head. It's not only empowering for kids, but for teachers and parents alike and doesn't subsume their role.
Some parents are less sure.
If this message does not come from a source they have respect for, they will think it is a joke. Advertising experts say binge drinking and cheating are just the first targets. New ad pitches aimed at controlling violent attitudes among students will soon join antismoking and antidrug social-marketing messages in the media stream. And to some, anything that helps is good. The Christian Science Publishing Society.