Communicate clearly and quickly. Three Effective Techniques 1. Give the reader reference points Problem Without reference points, we frustrate and confuse the reader. Solutions Think of the lowest common denominator. If we don t get to the point, we you create questions instead of answers.
Solutions Put important info at the top.
Answer who, what, when, where, why, and how. Cut the message in half. By using business cliches, we build skepticism and bore the reader. Solutions Use vivid words. Give specific details.