Pitched at the middleground of experienced users - consumer and hobby focus, but useful for tech types wanting to keep up with trends. Tame gossip and nice pictures of all the beautiful people.
Site is just and advert for the print edition.
There's nothing there yet. Business-focused British internet magazine. Glossy British Apple Macintosh title. Consumer focus, so lots of reviews of nice hardware, accessories, games, software etc. Comicbook magazine of popular satire.