The week is a pilot for an annual investment event which the Exchange hopes to take national next year. The campaign is being launched at a time when share ownership in the area continues to soar. The number of Investor Clubs in Yorkshire has risen from 70 in mid 1997 to 200 today. A series of seminars for would-be shareholders. Opportunities for members of the public to meet local and national businesses and experts from leading stockbrokers.
Today also marks the start of the next stage of our nationwide advertising campaign.
In June, following the first phase, we received over 25,000 responses to the Exchange's 'Share Aware' hot-line. We are hoping that the current campaign will result in an even further growth in interest. And only 21 per cent of those who considered selling their shares have actually done so. The poll also shows that 42 per cent of respondents think now is a good time to buy given the drop in share prices over the past quarter. Only 26 per cent thought now was not a good time to buy shares.