Rev up your business with the power of the Web and make millions. This one will go fast. The Web offers you the potential to provide better customer service at a lower cost, and this name makes your customer service easy to find. Radio, television, newspapers, and magazines are hype media. Consequently, the message needs to be short to be cost-effective.
Space is at a premium.
Advertising is expensive. But the Web enables an almost unlimited amount of information at a modest cost. In an informational medium, hype is insulting. Facts and information are more pursausive. Yet it's still not a good example.