We need to consolidate and build the profile of industry professionals. In so doing, we will give them a pride of place and sense of belonging. As it is tourism is one of the sectors, like banking, where the Internet has already made an impact in the way business is done between consumers and suppliers like airlines and hotels. This is because the tourism industry has the right characteristics for the Internet to mediate between both the consumer and the supplier. Results for both sides can also be quickly achieved.
Tourism is a global industry that is made up of many different fragmented segments.
Unlike the airlines and shipping industry, where a few big companies dominate, the tourism field is filled with many small players. The Internet age has created a level playing field for all companies involved. In the past, you had to have a huge marketing budget before you could reach out to all the potential segments of your target market. You can reach a global audience using available, modern technology. The Internet changes the balance of market power.