Larger corporations ought to take notice of this, that there is a market waiting to be served. Ideas about what to communicate go hand in hand with coding and programming. The internet and the web are the great equalizer. Women who do not have a lot of computer experience are able to learn HTML and study some the programs that are out there and find a place for themselves in high tech applying the technology. Board Member and founder of Xerox PARC s Institute for Women and Technology stresses that women need to start getting involved in the creating the technology in order to ensure that it will be useful for them in their lives.
Women look for usefulness and practicality, things they can use in their daily lives.
The emphasis is not on the technology itself. I was a Visual Effects Producer for George Lucas and Rick McCallumn. Was a great mix of technology and creativity. I'm one of two women programmers in a thirty person department. It makes me a little crazy never working with women, and has also diminished my number of women friends, since I can no longer meet any through work.