Nationwide postering campaign on college campus s done this month in time to get applications to you for the holiday rush. We just attended a conference for the National Student and Employer Association where representatives from student employment offices from colleges nationwide congregated to discuss their role in helping students find part-time jobs. Offer employee discounts on your products and services. Students tend to work at places they like to frequent. Give them as much autonomy as they can handle.
Students love to get real world experience and are in general very capable employees.
As with most good employees, the more responsibility you give them, the more loyal they feel to your company and the more they enjoy their job. Be cognizant of the fact that most college students leave to go home for Thanksgiving Break and Christmas Break and allow them the flexibility to do so. You do not have this issue with high school students. Also, as much as your schedule allows, try to have the flexibility enough so that the college students can plan their work hours around their class schedule at the beginning of each semester. For high school students, most of them cannot begin work until 3pm or so during the school year.