Make a block of copy more interesting. Create a new format. Tie the piece to the subject matter. Tie together all the elements on a layout. The look or feel of a surface.
Texture adds richness and dimension, emphasizes, and suggests mood or feeling.
Texture can be tactile or visual . Tactile texture can actually be felt. For example, a piece printed on uncoated, rough paper or the use of embossed type will result in a tactile texture. Visual texture creates the illusion of texture on the printed piece. Pattern is a kind of visual texture.