The Web is an extremely powerful new medium because it combines features such as inexpensive production costs, low overhead distribution, dynamic updating, interactivity, secure transactions, and multimedia. No other medium can offer this collection of features. Various surveys have been done recently that have helped marketers determine who is using the Web. It's obvious that soon enough, advertisers will need to join the many subscribers to the Web in order to reach this dynamic audience. One of the greatest advantages to Web advertising is its interactivity.
Web ads can take the form of surveys, storefronts, games, and discussion groups.
Interactive communications media are ideal for targeted, relevancy-based direct marketing. Tanqueray and Zima have both added their site addresses to their bottle labels. Web site designs can easily be integrated in to your traditional marketing efforts, creating a uniform identity for your company with potential customers. It's also wise to have a professional design your site's pages to correlate with your traditional marketing strategies. Barter links with other sites to create a more interactive site and promote affinity marketing - if you sell auto insurance, link with an auto dealer.