Topics include group norms and roles, leadership, motivation, coalition formation, communication networks, and persuasion. This course surveys the development of new media forms including the Internet, digital video, and interactive multimedia programs, and explores the future of media convergence. The course introduces students to theories and concepts with which they may assess the influence of information delivery systems on traditional media forms. Students learn the basics of interface design, web site development, and database structure with a focus on improving the communication potential of new media technology. An examination of methods and techniques applicable to a variety of interviews and negotiations.
Students prepare, participate in, and critique employment, journalistic, and appraisal interviews.
Students also learn techniques and principles of negotiating, including alternative dispute resolution, distributive bargaining, and principled negotiations. Students are exposed to rhetorical, cognitive, and behavioral theories of persuasion. A survey of the centrality of communication processes in substantive areas of political activity. Areas of study include political speeches, election campaigns, debates, government and media relations, advertising and propaganda, and political movements. Special emphasis is placed on the relationship between public opinion and the use of rhetorical strategies, imagery, and symbolism.