Without good content that is regularly updated there is no reason for visitors to come back to your site. That means you are constantly fighting an uphill struggle of trying to attract new visitors. However, free website content plays an even more important role affecting other internet marketing techniques.
Search engines are including manual directory reviews as part of their ranking algorithms.
The main factor in getting a favourable manual review is free website content. The same can be said of getting links to your site. If you've got good content, then people will link to you. Content also includes applications that allow you to build a community around your site. A good example of this community software application would be a message forum, where visitors can communicate with each other.