Peet's approaches tea from the more familiar European-American tradition of a pot infused with a small amount of tea, but the care in precise steeping is much the same. The whole process causes you to slow down. It's a combination that today's time-obsessed culture may soon come to embrace. But we may find a way to use tea to harmonize work and play. Quite a contrast from drive-through espresso stands.
Tea is a much slower pace.
We don't pressure our customers to leave. They feel comfortable sitting for hours, reading their novel or being with friends or family. Mellowing out or perking up with tea is hardly a novel idea, but bringing so many elements to the table is.