And they don't just necessarily come just because you build it. Your site has to be promoted so that Web users can find it among the increasing number of sites. This doesn't mean launching a high-powered and expensive ad campaign. One of the great advantages of the Web for small businesses is that it's inexpensive-often free to let people know that a site is open and where it is. Your web site address should be included on every piece of advertising for your company.
Some companies make the website address part of the company logo.
Your web site address should be included in every communication with customers. Small businesses own an average of 2.1 domain names each. Get the facts.