When security is not such an issue a company may utilise a wireless gateway hosted by network operator. The third option is for a company to depend on a network operator to host both the gateway and the platform. Although most service providers will use a Web server and a WAP proxy server to deliver content via a wireless network to handheld devices, cellular telephone service providers can use a Wireless Telephony Application server to communicate directly with WAP clients. WML allows developers to add scripting, graphics and animation to the text in their applications and WAP supports various input devices such as touch screens, full keyboards and soft keyboards. As WAP content sites develop over time, the more sophisticated handheld devices will be able to take advantage of richer content.
Wireless technology is seen very much as an area in which Europe has the potential to take the lead.
This is in widespread use and WAP is expected to gain a similar foothold. In contrast the US has various standards. It also has a different model for telephone call charges which gives users free time on the Internet. There is less reason for them to adopt mobile technology for which they would need to pay. Second generation Internet phones with colour screens will be launched later this year and WAP phones will become more user friendly.