If possible, try to get a small description or personal accolade to accompany that link. It gives it more credibility. Surfers become familiar with a certain name, and they trust it. I review a lot of Windows shareware, and right now the online shareware market is flooded. That puts me at an advantage as well as a disadvantage.
Subscribers Are Important Find out where they're coming from.
If you're noticing subscriptions coming from a certain site or e-zine, pursue a partnership with them. And don't be afraid to receive feedback. Yes, you'll get negative comments about 10 percent of the time, but that's human nature. The subscriber isn't always right, but they do have valid points and ideas which could only help your readership grow. Give them credit if they offer some content to your publication.