These companies have sought to develop their interactivity to launch on Sky digital. New tracks play every three minutes. We selected Music Choice to work with as it is able to create branded applications - enabling users to find additional information related to the music they are listening to, plus allowing banner advertising to that audience.
Users can browse around to see what is playing on the other channels and what is coming up.
We've been saying for a long time that interactivity sells. We do not take users to a Web site, but focus on making the most of the format users are used to, synchronising with video. It's a robust solution with a seamless transaction layer - unlike say having to switch to Open. The channel explains what the look and feel of the channel will be, down to the music choice. They also sign a commercial agreement relating to revenues from eCommerce and advertising.