Every time we are shown a touching moment, the strings swell because we aren't smart enough to be touched on our own. Even the funny moments are played for only half the laughs they could because the writers seem almost embarrassed to be writing comedy. This would have fed more into the concept that these girls are more than just a pretty face. Shatner was not allowed to take his character far enough. For better or worse, he hams it up better than anyone and you should take advantage of that skill.
Some moments work well.
But the tragic flaw is that much to my chagrin, the funniest moments in the movie were in the trailer. No, it doesn't. The actors all do well, but are forced to work with a screenplay that just isn't up to their skills. We roll again. Based on his belief that people coming to this site give a rip about his opinion, you have probably guessed that Tim Wick has a pretty big ego.