Not bad for a Greek derivative that's most elegantly defined as the pathway of planned steps or actions that takes your company to its goals.
Some companies apply strategy in short, targeted bursts to pursue limited objectives.
Others crawl under a big, fuzzy strategy blanket where they feel secure while they carry on business as usual. To be effective, the FAB strategy should be more than a management tool. It should almost be a way of life, linking business planning and management to the larger scope of family interests. Even in a country and an age when miracles seem to roll off the stock tape every day, goals and strategies that pretend to lead a family business to incredible heights through impossible transformations probably won't last beyond a first flush of excitement. To have any hope of shaping the family's and the business's future, the FAB strategy must be realistic and believable.