Seek links to your site from related sites, with a view to obtaining derivative visitors from that site. Discretion is urged in this endeavour as well, as many sites will charge you for a link, while others demand a reciprocal link from your site to theirs. The key issues are the volume of traffic that the related site obtains - and what sort of profile and links are provided to ensure that your listing generates traffic to your home site. A newer concept involves joining a webring of associated sites to assist in their mutual promotion. These rings can be useful in some cases but often are of dubious value as they link to your competitors who are hoping to draw on the traffic to your site.
Some sites can benefit from email advertising to recipients on a selected list.
You can also use the facilities of newsgroups and Internet Relay Chat to announce your product, but again caution is urged as many people using such facilities have a strong, negative reaction towards people using their newsgroup or IRC for commercial promotion. By developing a comprehensive website for your business, you should display its URL address in all your printed advertising and promotional publications. A small ad in the print media could contain a reference to the website, where your potential clients can read in much more detail about your product, business or service. Special Tip - South Coast Tourism Website Promotion Morningside has many tourism websites with clients on the South Coast. Each is promoted extensively to the main search engines as well as enjoying extensive links from our TravelSouth South Coast Visitors Guide .