The new tool, Liquid Promotion, will allow advertisers to conduct transactions via the banner ad, without leaving the current Web page. The software utilizes Java and will be available Q1 1997. Unfortunately, these engines are indexing only a small portion of all Web sites, and can generate useless query results. In general, search engines offer a quick and easy way to find sites of interest related to specific keywords. Guerilla marketers have figured out many ways to trick the search engines, including titles, white on white text, and tags.
Titles are the easiest and best way to generate query results.
A descriptive title with keywords will generate highly accurate query results. Tags are used to identify various sound and image files. These invisible markers include META, ALT and comment tags. These sites negate the effectiveness of these tactics, and actually hurt overall indexing efforts by creating false query results. An anagram is created when you take a word or phrase and, using all the letters therein, make a new set of words.