The best marketing is marketing you don't have to do yourself. To be so cool that you don't even have to market yourself. To be so popular that everyone does the marketing for you. And to be so sneaky about it that it looks totally effortless. The internet has taken organic marketing to a new level of artistry and effectiveness.
Viral marketing makes the best use of the 'net's fast, close-knit communication.
It's the web's biggest advantage over traditional media. But too often, it's the least used. Way back when, it was used as a status symbol of cool design, and a way to get surfers using the latest and greatest. Beyond The Link Technology and creative marketers were soon able to move viral marketing beyond a simple link. Now promoters are working hard to spread the word via their existing customer network.