The objective of the Division of Management and Marketing is to provide students a degree program which affords a broad range of career opportunities for individuals who desire to specialize in Management or Marketing. In addition to a well-balanced background in general education, the curriculum includes core courses in accounting, economics, data processing, finance, and communication in order to establish a strong common body of knowledge in business administration. The management major is for the student with a broad interest in management activities and problems.
Students pursue a program of study aimed at understanding basic skills needed by managers.
Emphasis is also placed on a knowledge of leadership styles and decision-making techniques. The systems concept is applied to the study of methods of coordinating available resources to achieve goals of the enterprise in the most effective manner. To meet graduation requirements, management majors must earn an overall 2.0 GPA requirement in their field of concentration. The marketing major is designed to develop individual skills for use in the dynamic area of business which matches the product offerings of a firm to the needs of its customers. Emphasis is placed on marketing as a system that provides values or utilities for consumers.