It's the way the individual writer interprets the story, creates their version of it, and brings their personal experience to it that makes it new and different. Writing for soaps is an extremely demanding profession. Writers must burn out very quickly. Shifting them from show to show is not the answer. Developing new, fresh talent to support the seasoned writers must be the answer.
Story comes from character.
Soaps have a wealth of wonderfully crafted characters. Use the character to create layers in the story. This only enrages longtime fans, and confuses newer fans. Tell stories with depth and heart. It got to the supervising producer who read it cover to cover.