People have an instinctive recognition that what they believe has a consequence in their lives. The principle dilemma of existence is what to believe. That's the philosophic abyss that confronts everyone. It's dangerous not to know. At the edge of this abyss are the shops of the belief peddlers.
Some shops are lavish and hallowed with histories.
Some are Volkswagen buses driven by cult recruiters. Everybody is selling a program and a one-way pass to the land of truth on the other side of the abyss. There are thousands of bridges across the abyss, and each one leads to a slightly different reality. It sounds like taking a belief out for a test drive. That's good, and there's no fuss about returning it.