She doesn't have to re-enter it with every purchase, and because she inputs the order herself, errors seem less likely. Stores Creating synergy between stores and Web sites has been more challenging. Even as e-commerce booms, many people clearly still prefer shopping in stores. With that in mind, some retailers are trying to recreate the store experience on their Web sites. Cameras placed throughout the furniture store continuously show all the happenings inside.
Web users can click on a picture on their computer screens to move cameras around the showrooms.
Shoppers can order directly from the site, but more often they come to the store with printouts of items they saw online. Some test sofas and mattresses at the store while family members watch from computers at work or home. Other efforts to link virtual and physical stores will take longer to pay off. But it hasn't yet figured out how it will make a profit. There's no way yet to track which sales from a particular retailer are attributable to FastFrog, so Simon can't take a cut of those purchases.