The mother-daughter exchange regarding TV watching rules is suggestive of their dynamic. The mother attempts to reinvoke a governing rule about restricting television viewing while she is gone. The daughter's rejoinder challenges the fairness and rationality of this rule. She is finishing this thought as Mom opens the door to reveal the babysitter who has just been 'outed' for breaking Mom's no TV rule, and undermining her authority. Mom is too hurried to concern herself with this breech.
Viewers are apt to note the blank look on the babysitter's face.
This look lends a note of authenticity to the ad, and is an important means of 'hailing' the intended audience who may already recognize just such a look. Here is the classic tradeoff. The parent works longer hours away from the family to fulfill her love of her children. This scene, shown to the right, is characteristic of the way the entire first half of the ad was filmed. Notice the social relations depicted in the second framed scene below, with the babysitter leaning against the wall, listening, but uninvolved, while the baby wanders away from the refrigerator, still undressed.