Contrary - these smokers tend to be less convinced of the merits of giving up, smoked more in response to being told to quit, and anticipated 'ritualistic' advice from health professionals. Matter of fact - tended to see smoking as a somewhat inexplicable and unfortunate aspect in an otherwise balanced and worthy life. They thought it reasonable that a doctor should discuss smoking, and less likely to be sceptical about the advice. Self blaming - smokers who feel disgust and self loathing about their habit and reported shame at their smoking causing ill health in themselves and others. They felt doctors ought to speak to everybody about smoking.
Smoking is the single most important remediable cause of premature death in the Western world.