If it doesn't contain any ingredients that are readily pronounceable, then I doubt it's really a dairy product. Please don't insult my intelligence. Hair dye lasts as long as it takes your hair to grow. My loved ones would appreciate me more if I called from home, used a cell phone or a calling card all on my own dime. Show me something I haven't seen before.
Women are big consumers.
Gratuitous commercials don't work for us. Women who are moaning and groaning over their organic shampoos are not selling points and if you think men are going to buy floral smelling, pretty colored shampoo, you need to spend a lot more time with your advertising agency figuring out who your core market is. If my shampoo did all that, I wouldn't need my husband. Get to the point. Don't beat around the bush.