The data on Business ConnX is from TRW, a provider of business credit, direct marketing, and real estate information services. Business ConnX has a fast search engine and fully integrated geographic visualization with sophisticated mapping. It has over a dozen selectors businesses can use to identify targeted companies that are most likely to purchase their products or services. In creating a database, users can target lists according to line of business, geographic location, TRW credit rating, TRW business lifecycle, number of employees, sales volume ranges, years in business, length of time since the business information was last revalidated, and other factors. Business ConnX allows the user unlimited database searches at no cost.
Users pay only for the names and addresses that they print or export directly to reports or labels.
Lists can be created for about 10 cents per name, substantially less than the fees charged by most mailing list brokers, and exported information can be re-used at no additional charge. Business ConnX automatically keeps track of the usage, much like a postal meter. Free NetMail is available from 3k's Web site and ftp servers. The freeware release also bundles in POP2 and POP3 capability. Customers with the freeware version will be offered discounts if they choose to upgrade to a supported release.