It is like your first resume out of college where you highlighted courses taken and GPA and being assistant to the assistant vice president of the fraternity or sorority. But, once you have one job under your belt, you will never use them again. Like advertising slogans they help get your foot, or in this case, your customer s foot in the door. After the door is opened, you have to produce and deliver the service that was promised. You do this by establishing standards for your service personnel.
Standards make for consistency for customers.
That makes customers comfortable with your operation, and that paves the ground for repeat business. Because if they cannot be defined, measured or enforced, then the standards won t work. In fact, they can t work. They're doomed from the start. I have a friend who owns several retail businesses.