This problem may be the result of software engineering's process orientation, where the focus is more on producing than on transferring a product. Technology transfer requires far more than simply understanding a new technology. Quantitative data are important for understanding how and why the new technology will fit into or replace the existing processes. Technology infusion is not free. Personal contact is essential for change.
Timing is critical.
Zelkowitz's findings confirm those reported by Berniker and Rogers. In his book, Rogers discusses how different kinds of adopters prefer different kinds of mechanisms. In particular, we can identify elements of the technology transfer process that act as promoters and inhibitors of the transfer. A promoter is a person, technique or activity that accelerates technology adoption. Similarly, an inhibitor is a person, technique or activity that interferes with or prevents technology adoption.