If the speaker doesn t say something that has news value, the story won t get on the air. As with television, time is of the essence on radio. However, since radio is nonvisual, content the words is what counts. The most important key to success in life, even financial success, is to develop a servant s heart, to become engaged in the human race and desire to benefit oth- ers. Thomas Kinkade Radio deals in immediacy and brevity.
Stories are short and to the point, and generally only hard news makes it on the air.
The exception is the announce- ment or completion of a major service project. Always be sure to point out the benefits to the community how many people were reached, how a problem was solved. Both radio and television stations broadcast various types of public interest programs as well as news. Be aware of these programs and the kind of topics they like to cover. A report or interview on one of these programs will receive much more airtime than during a news broadcast.