Banks' revenues drive their stock prices. There are two types of risk in sales teams' sales forecasts and results.
Systematic risk refers to uncertainty driven by changes the economy as a whole.
For example, there is a risk that loan demand will fall as the economy softens. Leakage of opportunities from the sales pipeline is an example of unsystematic risk. One of the best ways to reduce the unsystematic sales risks is to manage sales using a formally defined, consistently implemented, rigorously managed sales process. Their sales activities generate a flow of sales opportunities. As the sales opportunities move from one stage to the next in the sales process, there are conversion rates and there is a yield at the end of the process.