Y65.3030 Registration Information 3 credits By virtue of its diversity and often low start-up costs, the hospitality and tourism industry lends itself well to entrepreneurship. The latter has been defined as the creation of an innovative profit-driven enterprise under conditions of risk and uncertainty. This course reviews the individual characteristics needed by the prospective entrepreneur and the physical, demographic, economic, and financial environment of the new venture.
Special emphasis is placed on identification of funding sources and the concept of risk management.