This isn't just in terms of how long it takes to design the course and put the actual physical elements of it online. A lot of time is spent answering email and messages from students. Efficiency is also called into question when we look at the cost of delivery. Universities claim that the cost of delivery is less, but it has yet to be proved, at least to my satisfaction. The second myth is that of impersonality.
Words are everything.
I've discovered, though, that I know my students much better than ever before, and I believe this can be directly tied to the increase in the amount and types of technology that I am using in my classes. The last myth, according to Brown is that of flatness. In such a scenario there are many layers of interaction going on, for instance, you can reply to a reply. Again, this myth just can't be proven, at least not in here eyes. I would add, though, that I can think of at least one scenario that would confirm that flatness exists in an online course.