Your Web and Its Value Proposition State your website effort in terms of its underlying value proposition. A value proposition defines the benefit offered, the target market group, and the relative pricing. The idea of keys to success is based on the need for focus. You can't focus efforts on a few priorities unless you limit the number of priorities. The strategy pyramid puts strategy at the top, tactics in the middle, and programs at the base.
Strategy means nothing without tactics and programs to make it real.