Any penetration into the interior or voyage of discovery was accompanied by a significant effort to put up for sale some dogma. It is history now, that those who refused to buy in met an unusually cruel fate. The sale of doctrines went with a trumpeting of its inherent virtues, which, in today's parlance, means marketing or public relations campaigns. Religious broadcasting in its rudimentary form took place in societies where the unbelievers had to be proselytised and brought in line with the religious thinking of the hour. The issue of religious broadcasting is as vexed as is the question of religious programming.
Secular states have a harder time of it because they have to cater for diverse spiritual appetites.
This of course leads to the stifling of the spiritual expression of those religions that are not sanctioned by the state. The result is a spiral of violence, where the detractors of the status quo are transmuted into enemies of the state. Religious broadcasting is seen as a means of meeting the religious and spiritual needs of the public across which a diverse range of spiritual and religious aspects are represented. The IBA, which was set up via the IBA Act of 1993, operates within a policy framework in which religious broadcasting exists within the broadcasting environment. The IBA is now in the process of hearing and granting 4-year community licences.