Computer books were another outstanding growth segment in fiscal 1995. New titles included Finding It on the Internet, by Paul Gilster, and Business Engineering With Object Technology, by David Taylor. Wiley is making extensive use of technology to promote and market its products, especially computer books. Wiley is also marketing through on-line services. One avenue is the Wiley Bookstore on CompuServe.
Subscribers place their orders on-line, and physical books are delivered by normal methods.
Actual on-line delivery in digital form, text only, is taking place through The Internet Bookstore, based in Arlington, Virginia. Just as it has systematically built market share in business and computer books, Wiley has begun to do the same in history, biography, current affairs, and science books for young people. The PRT Group has laid out ambitious growth targets for the next five years. For instance, we've come a long way in business books, but we have a long way to go. We've had a terrific year in computer books, but there are many opportunities there also.