Our mission is to empower the soaring number of women flocking to the Net and help them build financial security. Another site set to launch this month is Ms. Money , also based in San Francisco. But Toroian said FinancialMuse is different from these other sites. They're basically slapping the word woman' on a site.
Women are smart.
They're not going to use your site just because you have the word woman' on your site. You have to deliver services. Mastrangelo agreed, and said that competitors such as the Women's Financial Network just aggregate generic financial services. In contrast, he said FinancialMuse is developing financial products and services for women from the ground up. Teaming up with some of the larger women's portals such as iVillage is a possibility, Toroian said, although some of them have already struck deals with different banks, which could make it tricky.