A Gizmoz can also incorporate other Internet features, such as a chat. People who send Gizmoz can communicate with other people in a specific community. For example, the technology could be used by fans of a rock band or a baseball team. Sculley said that privacy is a key concern of Gizmoz and the company does not request nor pass on private information about individuals. The company also recently announced it had signed an agreement with the William Morris Agency to seek entertainment and Internet partners to provide content.
Viral marketing is really important to the next generation of media.
We're all barraged by so much information. To get something targeted directly to you that you can send off to your friends is very powerful. Wired Digital Inc. All rights reserved.