The programme gives students access to a wide range of graphic specialisms such as typography, illustration, advertising, editorial design and computer animation. All students explore the fundamentals of graphic design, but the programme provides options which allow students to take an individual direction at an early stage. This includes a new media option encompassing multi-media and website design. We emphasise an inquiring and innovative approach rather than conventional solutions to problems. Theoretical studies tackle the issues which underpin the graphic design and advertising industry, while professional practice modules increase business understanding and good management.
Team working froms an important feature of the programme.
Students see how industry works at first hand through liaison with leading companies and practitioners, while the design investigation module brings students into contact with future employers.