Well, I think the issue you have to divide it up. In the United States, getting them to use it the first time is an issue. It's something that you have to explain why it's important to practice safer sex in the United States. In South Africa, that's not the issue. In South Africa, they know they have to practice safer sex.
Women know and want to use the female condom.
So in South Africa, what we have to do is get the product to the women who want it, and they're asking for it. In the United States, we have to do a more education outreach program. We go to colleges, universities. We participate in all various types of programs that teach young people why it's important to take care of themselves. For us, it's yes versus no.