The web makes a natural marriage of vertical apps and virtual industry info.
Some big partners think so too.
Beth Snyder Bulik Independent software vendors and ASPs jockey and cooperate for brand equity, as sales channel conflicts grow harder to dismiss. It may not be an appliance anymore. Independent software vendors and toolmakers continue to race toward the ideal interface. It would be hard to find a vertical industry more burdened with information, regulatory or business process management overload. With its combination of Windows ubiquity, generous pockets and a new licensing scheme for subscription software delivery, Microsoft may become a giant in shaping the ASP model quicker than most expect.