We have a track record. We are not some fly by night thing. It's all about where we are coming from. Our whole background is about songs, growing up and listening to music. Instrumental music is great but you can't really sing along to a bass line.
Words are easier to follow.
When you have a hook or a line, something to sing to, that's what stays in your head. That's what I remember from old school festivals in Bristol. They still have carnivals during the weekend. That's where I grew up. They had the biggest sound system ever.