Finding a good business name is more difficult than ever. Many of the best names have already been trademarked. But with advertising costs and competition on the rise, a good name is crucial to creating a memorable business image. In short, the name you choose can make or break your business. There s a lot of controversy over what makes a good business name.
Some experts believe that the best names are abstract, a blank slate upon which to create an image.
Others think that names should be informative, so customers know immediately what your business is. Others think most coined names are eminently forgettable. In reality, any type of name can be effective if it s backed by the appropriate marketing strategy. Just as an accountant will do a better job with your taxes and an ad agency will do a better job with your ad campaign, a naming firm will be more adept at naming your firm than you will. Naming firms have elaborate systems for creating new names, and they know their way around the trademark laws.