The second most dangerous characters on prime time television are those of foreign origin. Perhaps the most impressive aspect of the television cast is its stability. The marketing imperative rules television. Advertisers seek novelty but not change. The world of television seems to be frozen in a time-warp of obsolete and damaging representations.
Women consistently play one out of three roles in prime time television.
Their representation increased only 3.5 percent since 1993. They fall short of majority even in daytime serials. They age faster than men, and as they age they are more likely to be portrayed as sexless and evil. Seniors of both genders are greatly underrepresented and seem to be vanishing instead of increasing as in real life. As characters age they lose importance, value, and effectiveness.