Your purpose is to discover how things are, not what they should be. This order makes for clear thinking. At the same time, don't lose a good thought. For example, if a statement of Threat comes up before you get to that analysis, jot it down so you won't forget it when you get there. Strengths Strengths are the things you do best.
Strengths are assets.
They're competitive advantages. Good cash reserves, or strong financial backing. A modern, efficient plant, better than your competitors. Team spirit, if your customers can sense it, can be an important strength. Large inventories of high-demand products can be strength.