Now that you have done your market research, identified the most promising markets for your product, ascertained the relevant foreign country import requirements, and determined the various potential costs, your next move should be to participate in an international trade show or mission. Trade shows are the most cost-effective and efficient marketing tool available to exporters. Trade shows provide in-country market research. Trade shows provide opportunities for product testing.
Trade shows offer opportunities to meet important distributors and agents.
We are just a small company with about 25 employees. We strongly support these activities. There are many food and beverage trade shows held annually within the United States and around the world. For the period of 1999-2000, the FAS Trade Show Office will select and organize overseas trade shows in the best prospective markets in order to expand market opportunities and exposure for US companies and products. It will select the best 25 overseas trade shows for FAS endorsement or sponsorship.