Alta Vista AOL Excite Hot Bot Lycos MSN . . Specialty directories will bring lots more traffic to you web site - and they may be called Indices, Indexes or Site Links. Do searches with your particular site subject to find them. If you think you can just create a web site and let it sit then you are in for a rude awakening. In web lingo it's exchanging links with other sites.
Some sites prefer to just link with text but others link with banners.
If you are artistic you can create your own banners. Banner Exchange Services . . . If you are going to utilize your web site to promote your existing business or services then it can become a very effective tool. Also be very skeptical of the Infomercial programs that offer overnight profits on start-ups if you buy their web site development packages. Networks pay by impressions, click-thru's or commission on product sales.