The committee included the Downtown Business Association, the Chamber of Commerce, the Visitor's Bureau, the Farmers Market, and local hotels, restaurants and businesses. This committee was charged with the job of creating the Conference and Visitor's Bureau and hiring an Executive Director, and a two-year pilot program was established. The CVB will bring conferences, cultural, athletic and other events to the Davis community. The goal is to enhance the quality of life for the UCD and city of Davis communities. Visitor attraction helps shift the burden to non-residents, and schools are not impacted.
Tourism is a clean industry.