In response to differences in the characteristics of men and women who donate money, coeducational colleges and universities are developing fund-raising campaigns aimed at female alumnae. The Women's Funding Network has grown from 33 members in 1995 to 85 today. African American women have a particularly hard time obtaining positions as fundraisers outside of certain kinds of advocacy agencies and educational institutions, and Latina and Asian-American women are also underrepresented, typically working as fundraisers in youth organizations. Less than six cents out of every traditional philanthropic dollar is given to organizations that target services to women and children. Who Give Women prefer new projects to existing ones.
Women favor funding specific projects instead of offering unrestricted gifts.
Women gravitate to scholarships and social programs. Women prefer to be part of a larger campaign rather than make isolated bequests. Women are more likely to volunteer their time than men. Women are not as responsive as men to pressure to match what others have contributed. Women want continual updates on how money is being spent and are not as comfortable as men with multiyear pledges.