The automated skips and range value checking makes it a lot more foolproof than doing it with pencil and paper. It's a wonderful thing. As the interviews are carried out in the public areas of hotels and casinos, the unobtrusiveness of using Palm PDAs and the ability for interviewers to work standing up are a big advantage. With around 500 interviews, the product has proved to GLS it can provide cleaner, more accurate data direct from the field, ready to drop into SPSS, the tool GLS uses for its analysis. And we've met some resistance to the technology, especially among older and more traditional interviewers.
Younger interviewers tend to be far more receptive.
While Entryware will not offer all the flexibility of paper-based questionnaires, it will deliver better quality, more complete data without the delay and cost of data entry. And it looks cute too. All rights reserved. Reproduced with permission.