The last map included in Appendix C shows the Broadway Potential index for census tracts in the Market are. This index has been developed by AMS based on numerous arts audience surveys around the country and is based on a combination of demographic, psychographic and consumer spending factors. The index approximates the likelihood of households in an area to attend Broadway performances. For example, an index of 200 means that a household in a particular census tract is twice as likely as the national average to attend a Broadway performance. The market area has a number of demographic characteristics suggesting higher than average participation in the performing arts, namely a relatively affluent, older and well-educated population.
Visitors add a small but attractive segment to the market potential.
Viewing PDF documents requires Adobe Reader. Accessibility Policy Copyright 2001, Martin County, Florida. All rights reserved and other copyrights apply. Please see our Disclaimer .