This course teaches students descriptive research methods applicable to mass communication. Emphasis will be placed on the different research designs such as survey, case study, and experimental content analysis, and focus groups. Students will have the opportunity to design and execute a research project using the principles covered in this course. Students learn the techniques used in presentational performance on television and radio. The course does not prepare students for acting because it is not concerned with representational or stylized acting.
Students produce actual programs for use on college media and for external use.
Projects and work in the studio outside of class time are required. Permission of Instructor Students engage in supervised work in a professional setting at a commercial or non-commercial mass media enterprise. Market needs determine the availability of placements. Permission of Instructor Students engage in supervised work in a professional setting at a commercial mass media enterprise. Market needs determine the availability of placements.