Future growth of any business depends considerably on how well you plan and implement your advertising program. It is common for a small business to designate the amount of its advertising budget as a percent of sales. Setting the advertising budget shouldn't be pure guesswork. Trade journals for various industries provide information on the average advertising expenditure for different types of businesses. Armed with an annual dollar advertising budget figure based on your estimated sales, you'll want to make a monthly budget to plan for your varying advertising needs during the year.
Some types of businesses have major sales during particular months.
Others build heavy sales around the holiday season or other seasonal activities. Every business has its own special needs. If you are just opening your business, you will want announcement advertisements. Your advertising budget, like most elements of a business budget requires planning. You'll see special needs arise at different times.