In fact, Otwell says, the majority of older adults eat whatever they want, and most are intrigued by new and exotic cuisines. But, he adds, many dislike attention that's linked to their age. Nevertheless, early-bird specials continue to be popular at all types of restaurants. More acceptable than senior-only discounts, though, are promotions that include all customers, regardless of age. The early-bird promotion at Palma Maria restaurant in Casselberry, Fla., isn't targeted to any one group.
Some people like to eat early.
For others, it's just a hell of a deal. Steak and Ale's Early Evenings menu targets empty nesters, but it's offered to all customers. In fact, says Watson, the promotion attracts a fair amount of senior adults, but more customers fall into the younger, empty-nest age group. Currently, about 130 restaurants in the Chicago area participate in the program. The participants include both chain restaurants and independents, such as Wishbone in Chicago.