To make Web sites even more appealing to children, broadcasters like Viacom are using bright colors, animated characters, and simple games to keep children surfing their sites. So far, neither the Federal Trade Commission nor technology companies have come up with sufficient controls to ensure the safety and privacy of young surfers, but Quinn said when those controls are available, he will deploy them. In the meantime, he is relying on parents' participation and consent when letting their children get on the Web, sign up for content, or give out personal information. Whether or not this deluge of new media advertising will impact children's buying habits or inflate demand for the latest action figures is yet to be seen. At least one parent thinks that until kids get credit cards, buying patterns will not change.
Undoubtedly children are more susceptible to marketing messages than their adult counterparts.
And they want to interact with that character and that property across a wide range of media. Send it . Use this version. E-mail this to a friend. Wired Digital Inc., a Lycos Network site.