Subliminal messages require attention and a higher than average IQ to pick up.
His campaign said the ad was coming off the air Tuesday. Fla. He said he took the word of the admaker that no subliminal message was intended. Bush said as he arrived in Orlando for a day of campaigning in Florida. The ad has run for more than two weeks, and Bush's communications director, Karen Hughes, said it was being replaced Tuesday as scheduled. In fact, one Democratic official said the Gore campaign, unimpressed with the ad's effectiveness, waited to leak the story until the ad was about to come off the air.