You can now register 67 character domain names. The major benefit of this move is that companies who had official company names longer than 22 characters can now spell out their complete company name in their domain name. Also, this allows you to incorporate your selected keywords into the domain name. Set up a duplicate home page under this domain and submit it to the search engines. Just make sure it points to all the same links as your 'real' home page.
Search engines love to find keywords in the domain name.
I highly recommend the event. Teracom Training is once again offering a Bay area seminar on Fundamentals of Telecommunications, Data Communications, IP Networking, and Information Security. These courses are specifically targetted at the non-engineering professional. The Santa Clara event is February 8-11. If you can't make the event then consider purchasing the video series of the seminars.