I admit it.
Sex does sell.
It's warm, clean and echoes Frank Sinatra. But Bruno, Zam Zam's cantankerous maestro adds an element of challenge to the venue, which appears to be a nice bar where you should be able to have a few drinks as you do at other such alcohol-plenished spots. The bar is a half-moon shape, positioned so that all eyes are on Bruno, awaiting contact. Sometimes he even smiles and says, 'Good evening. Beyond the round bar are several neatly set tables and chairs.