Other specific software that companies are also interested in are those that can be imbedded in office equipment, such as photocopy machines. Such software can alert technicians when the machines are due for maintenance or repair, she added. A software application for wireless devices that informs its user about a task, or a car that is ready to be picked up at a repair shop, has promising prospects. Kontogouris explained that when deciding on which company to take private or in which to invest, Trident drills down on the pain of the technology provider's target market. It is crucial to determine who is going to buy its product or service, and what the customer will pay for it, she said, noting that no investor and company can buy into a customer need.
Trident invests in companies in all stages of development.