StrategyLeader requires you to segment your business. Once you have decided on the segmentation, it then evaluates the key segments in depth and sets priorities. We recommend that you begin by focusing on key segments. Profitability is another criteria. Select segments which represent the greatest current or future profitability.
Vulnerability is third.
If you are a leader and the segment is important then it is vital to examine the segment in depth to assure you can defend the segment, if and when it is necessary. Potential is another criteria. If a segment is emerging and you believe it has significant potential,then it is important to examine this segment in depth. At first it may appear that this is a very difficult and time consuming job. You may have dozens of segments and think that they willall require this in-depth evaluation.