In this process, research is critical, and you should analyze market share, segmentation, product line extensions, pricing, distribution, cost efficiency, and so on. You should also spend time investigating your market for size, growth, competition, captive customers, and the opportunity to segment. When advertising, remember the most important elements are the size, placement, and creative message of your ad. Logically, larger ads generally have more impact because they dominate the eye and have more room for persuasive text and graphics. You also want to consider the context of where your ad is placed.
Smaller ads can have significant impact if they're developed and placed effectively.
Communications, a full-service marketing communication agency. For office products retailers, a business-oriented newspaper or magazine would be an ideal choice, and direct mail can also be effective if you can tightly describe your target market and can find a mailing list that closely matches your customer profile. Just remember that even at its most effective, advertising can only induce your target audience to try you once. Make sure you're ready to deliver when customers come calling. Public relations Finally, if you think marketing is hard to clarify, try pinning down an understandable definition of public relations.