Although this may be altered according to revenues brought in by each theater. The third step in bidding for a film is how much money the theatre is willing to pay. A film company may sell a print to a local theater if it is willing to keep the movie playing for a given amount of time. Because of the lack of prints allotted to smaller towns, the Hangar and Twin often rely on obtaining films when bigger surrounding cities have dropped them. This is why Maryville may not get certain movies until sometime after they have been released.
Theaters also try to tailer movies around the target audience on a weekly basis.
During Homecoming, more family-based movies are shown because theater operators know students will be busy with other activities. The Twin tries to target university students because it thinks that is their biggest source of revenue. Fall is also a slow season for movies. Summer is coming to a close and the holidays have not yet arrived. School is starting, along with the football season.