Frames make the hyperlink to another site without losing the user's connection to the current site, and the URL address in the user's browser continues to display only the address of the original site. This is because frames work by directing the user's browser software to the address of another document on the Web. The framed information thus becomes a portion of a Web page. A company may sue if it finds that its profits from activities like gathering and storing information or other data have been reduced by another company's use of that same information to its own commercial benefit without any time or money investment. Federal trademark infringement and dilution .
Trademarks identify and thereby help distinguish goods and services.
The trademark laws under the Trademark Act exist to prevent the confusion of an individual or company's identifiable symbols, words, and so forth with those of another. Some states have their own trademark laws, but no international trademark laws exist, so companies wishing to protect their trademarks abroad must register those marks in individual countries. Under federal trademark law, a company may also sue if its trademark has been diluted or tarnished. The plaintiffs made this claim under both federal and state laws. Copyright infringement .