Cover To Cover is run by the students for the students. Workers learn organization and discipline in operating the bookstore and they read constantly to set a good example. Another concern is fiscal responsibility, which they learn from ordering books through keeping inventory to advertising. All of this is done under the direct supervision of their sponsor, Ms. M. Gross. Publicity is generated by promotions over the in-school television network, posters in school hallways and classrooms, and by word of mouth.
Teachers encourage students during the school day to browse in the bookstore and buy books.
The student workers have become ambassadors for reading at Andrew Jackson. They promote this by reading novels to fellow students. They have a steady stream of sales to students, both occasional and repeat buyers. Reading is slowly taking hold in the school, growing each year as more faculty and students become aware of the benefits and advantages inherent in a reading habit. The students participate in the Florida Sunshine State Reading Program.