It's also a time to examine what's in store for the Internet's coming year. Leading businesses have often faltered in times of great environmental change. The Internet's rise among consumers and businesses is a prime example of how the rules change and the status quo no longer applies. Yet given the Internet's nascent status, even businesses that have mastered the Internet today could well become the dinosaurs of tomorrow. It's survived HTML frames, push technology, Netscape's HTML layers, and even Java.
Web pages are simple and easy to author.
But try to create Web pages that effectively promote a business online, and you'll discover how difficult they can be. This and other Web page deficiencies are costing your business money. However, the W3C, the preeminent Web standards consortium, is working to fix that. Read an insider's view of the W3C and what future standards will bring to Web pages. In fact, the 1998 Internet business world will probably look a whole lot like the 1997 Interent business world.