Today there are fewer barriers to customer defections than ever before.
Competition has grown more intense, and the Web makes finding a better offer as easy as clicking a mouse. But the objective is more subtle than simply holding on to your customers. In some industries, less than a quarter of existing customers are profitable. SAS software can help you transform customer data into the insights you need to understand customer motivations, deliver greater customer value, and gain a competitive edge. Gain a panoramic customer view.