This sector comes within the care of the Ministry of Commerce , who have set up institutes to help expand footwear production and export. There are also various private sectors that deal in production and export of footwear, in collaboration with international contacts. Marketing that involves selling of the various types of shoes, being able to know the domestic and international market so as to serve them well. This area organizes shoe fairs and exhibitions and marketing managers work with advertising agencies to work out marketing strategies. Graduates with diplomas in footwear are usually taken on as designers.
Some people enter the field through private entrepreneurship or family business.
It is doing pioneering work in human resource development, upgrading of artisans, technical and management related consultancy. Admission is based on an entrance examination held in Noida, Calcutta, Delhi, Madras and Mumbai. Selection is purely on merit. The training programmes offered at the institutes are based on practical training coupled with theory. The syllabus is modular, segregated into hours and modules.