It's more expensive to implement and it's not easily done. You typically see it on high-end sites like Amazon. It makes the visit easier and user-friendly. Commerce players must create an online experience for users in which their customers see transacting on the Internet as a benefit, not a deficit. But many Canadian organizations are just starting to investigate the possibilities associated with personalization.
Users register on the site, and when they return, they're welcomed back by name.
It improves loyalty and the value you can provide to them. The concept of personalization is already being put to active use on the business front. We know who we sold to, what we sold and when we sold it. By sharing that information and building on it, Dell is able to extend the relationship with the customer, says Monette. And the employees who log in see only what they're authorized to see.