Which is why so many change initiatives are dead on arrival. Campfire stories turn experiences into narratives, people into heroes, and new ideas into enduring traditions. Typically, I invite people to sit down with me in a safe, comfortable setting. I get them to talk about the themes, emotions, and sensibilities that surround change. Then, after I talk with people, I retell their stories to the rest of the organization.
Tribal elders can help champion and perpetuate a story.
So the adoption rate goes up, because people like to follow heroes. Fast Company LLC Fast Company retains the copyright in all of the material on these Web pages as a collective work under copyright laws. You may not copy, republish, redistribute or exploit in any manner any material from these pages without the express written consent of Fast Company. You may, however, download copyrighted material for your individual and non-commercial use only.