Research subjects were also asked to keep track of how they felt about the behaviours they exhibited. We didn't find any gender differences. The results for men and women were very similar. Some people might think that women wouldn't feel as badly as men would about exhibiting submissive behaviour, for instance. But that's not true.
Women hate being submissive as much as men do.
Moskowitz says she never has difficulty recruiting people to serve as subjects for her research which examines all sorts of different personality traits. The people who take part discover things about themselves they didn't realize. They start noting behaviours they didn't know they did.