But when establishing a new pirate radio station, the rebels wanted the broadcasters to be from different ethnicities so as to reach as much of the population as possible. They needed a Mayan, and although Rojas had no radio experience, she was tapped for the position. She was determined to succeed. Plans to create a Mayan radio station are prohibitively expensive. Also working at the grassroots level, Rojas urges Mayan women to participate in the political process and become a strong force within the popular social movement.
Sexual assault is a relatively new, but very serious problem.
The work, Rojas says, is starting to pay off, albeit slowly. One goal is to alter this education, and the mentality it cultivates so that together men and women can work for a different sort of society. Such a society would be more traditionally Mayan, since before the Spanish invasion of the Americas men and women had equal roles, Rojas argues. The invaders' influence resulted in the discrimination of women, she asserted. To change the ways things are today, mothers have the responsibility to treat their sons and daughters as equals, she preaches.