They are considering studying the economics of naming a threatened species before they bother protecting it. This is unbelievably and ridiculously biased, the animal will never win or be protected. Our system of economics ignores the value of biodiversity. It can barely decipher the difference between eco-tourism and golfing resorters. Besides, the species will be extinct by the time they figure out what it was they threw out.
Time is of the essence when protecting many threatened animals.
Land developers proving their wealth in dollar signs galore are expedited through many permitting processes much more than the biodiversity and grace of endangered animals and plants.