Naor is one of three women CEOs of start-ups who agreed to speak with The Jerusalem Post on the challenges that face women who take on such a daunting career. Each made it clear at the outset that she was agreeing to be interviewed because she thought the exposure would be good for her company. Any women's issues were distinctly secondary. Israeli society is very conservative in its attitude that the mother, and not the father, is the parent on whom the burden of child-rearing is deemed greater. It is not possible to be a good mother and a good CEO without an unusually supportive husband, plus extra help in the home.
Women have to work harder than men just to be considered equal.
Women who wish to devote time to being mothers can succeed very well in business in Israel, if they stick to jobs in more mature corporate structures, such as banks, law firms and the public sector. Women executives must dress professionally for all meetings - not necessarily like men, but not showing off feminine attractiveness, either. Money is not the main reason for taking on the grueling job of a CEO of a start-up. Mevorach-Levy is the youngest of the CEOs interviewed, and the only one not married or a mother. She is also the newest at her job, hired about 10 months ago.