Be sure to give your ad campaign time to work. Advertising takes time and persistence to work. Before you begin your campaign, think about what kind of results you want, and how you can measure them. While it's easy to track a coupon offer, there are other ways to track results. For instance, you can measure changes in overall sales during the time your advertisement is running.
Some companies routinely ask new customers who phone or visit, how they heard about the business.
The target of your advertising message. It could be the subscribers to a magazine, or the listeners of a radio station. The number of copies of a print publication, the number of listeners of a radio station, the number of viewers of a television program, etc. An advertisement enclosed with a bill or other letter, or a print advertisement that is delivered within a publication. Product promotions in retail stores, usually involving a display.