With more dual-income households and a greater number of singles, the convenience outweighs the additional cost of the restaurant breakfast. Despite the growing popularity of fast food breakfasts, many customers still prefer the midscale restaurants, which include coffee shops and family-style restaurants. These places claimed 45 percent of the breakfast traffic in 1984. The fact that the 35-49 age group eats out more often than others may indicate that people are stopping on their way to work. Business travelers also make up a large share of the breakfast trade.
Weekends are the most popular days for eating out for breakfast or brunch.
In 1983, one in five breakfast customers reported eating out either Saturday or Sunday. Weekends also provide an opportunity for families to eat together. With today's busy schedules, only one-fourth of American families eat breakfast together. Nutritional considerations Breakfast should supply your body with a fourth to a third of the day's calories and nutrients. Breakfast calories come from the protein and fat in milk, cheese, meat, and eggs, and from complex carbohydrates of cereals and bread products.