Some network members do not get involved much and contribute little to the power of the Net. Others are completely absorbed and contribute a lot. By pushing services, rather than products. By standing for principles. By stressing cooperation.
Service requires more knowledge and discussion.
Service requires a higher degree of confidence of the client in the vendor. Service requires more cooperation between client and vendor. And the Internet, especially the WWW, presents the perfect environment for networking. Instead of meeting once a week or once a month, as is done in offline networking, people interact with others as frequently as they wish. Things happen fast on the Net.