Ten months after Grayson joined the company and more than a year after it launched, the engineer's hunch still holds. While other dot-coms are laying off employees, Reflect is adding 20 employees to its staff of 60. Still, the company faces some big challenges. The first is persuading women who have spent years using Oil of Olay or Chanel to design their own beauty products. Competitors argue that even the best science may not be enough.
Some investors think the answer is a resounding yes.
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