Other characters include a Romanian leader named Nicolae Carpathia, who displays hypnotic charisma and a flair for murder. Well, yes, he is, though the authors and many readers see the underlying ideas as far more than science fiction. But the authors have gotten very little criticism from those in other religions, who they believe will never get to heaven if they don't accept Jesus. It takes you along the story pretty briskly. The excitement seems to have started not with advertising, however, but with word of mouth, said Murphy.
Some books just strike a chord.
That's the intangible element in publishing.