To hit upon the correct formula, there are certain considerations that must be kept in mind. Design and layout are essential to obtain a quality finished product. Make it readable. A printed product is designed to give information. A layout is a blue-print, a master plan.
Simplicity is important.
Knowledge of type and typography is necessary. The printers' point system must be understood. Basic design principles must be understood. Knowledge of colour and its effect on people are important. Thumbnail Sketches Thumbnail sketches are simple idea sketches which will help the designer to obtain an attractive and acceptable final result.