PR Hits Case Studies Jaffe Client Case Studies Using technology to bring association members together. Our client, an association of law firms with membership spread throughout the country, needed a way in which it could improve regular communication and share knowledge on common business issues. The organization had been relying upon a single annual meeting. Instead, we proposed establishing a monthly roundtable conference call, following a calendar of topics, where all interested members could join the discussion by dialing in to a toll-free call.
Topics cover a variety of areas and are of interest to various levels of the member organizations.
Individuals on the road can attend no matter where they are at the time. Flexible and low in cost, the roundtables enable member firms to take advantage of immediate opportunities to share knowledge and to benefit from one another's experiences. Distance training is being considered as the next benefit of membership in the association.