That's profoundly lacking in the way unions communicate now with the focus on a customer-like service or individual benefits. I'm 45 and I want vision. Young people definitely want vision. People want something to believe in. Even McDonalds has a mission statement.
Unions have a role to play above and beyond individual working conditions.
Unions have failed women in many ways. I feel passionate about it. Many unions are perceived legitimately as rigid, old fashioned and male-dominated. I've worked for them for 50 weeks. I've never been there.