For example, if I was creating an article on writing direct response copy for ads and sales letters, I'd tell the visitor that writing direct response press releases requires a very different approach. I'd then provide them with a link to another article that has all of the details on writing direct response press releases along with sample releases that have produced exceptional results. Specifically, you must always show the visitor what's in it for them. These are the underlying wants and needs that all people long to have fulfilled. These are the reasons why people visit your site.
Time is precious.
And the general consensus is that it does not. Unfortunately, if you believe this faulty logic, you're doing yourself a great disservice. The fact is long copy works exceptionally well on the web - but it requires a different method of application. Before I show you exactly how this approach works, I need to give you a little background on why it works so well. When someone visits your site, their first few clicks represent a test of your ability to deliver something of value to them.