Face it, that logo IS the University of Wyoming. When I see this long tradition endangered, the true, passionate Cowboy in me comes out. Any change to the logo is major . Wyoming citizens and students have long considered this particular logo, representing their state and University, to be a classic and classics never go out of style. If it ain't broke don't fix it.
Tradition is important and to change for the sake of marketing is foolish.
Riding a bucking horse takes strength, agility, perseverance, and a willingness to continue the ride to completion. When I think of our logo the same attributes come to mind. This is what my education at UW provided me. Marketing of the University needs to be done on a level that matters, like quality of education, facilities, faculty, cost. Not by changing the colors or the logo.