Moreover, its cheeks must be fat and rounded. The baby's crying, and its clumsy movements, are also necessary to make it really cute. Such images certainly do not come easily. No family can be as perfect as the one pictured. We can seldom reach out and touch so vividly, so completely, so gorgeously, so ideally, as those immaculately staged images do in the ads.
Technology amplifies the ads' perfection.
In life, many models are said to look startlingly skinny. A book like Cheryl Tieg's The Way to Natural Beauty documents the immense effort required for a professional model to maintain her casual good looks. As a result of her labors, she became one of those who embodied the ideals of beauty and presented them for women to emulate. One the one hand, idealized images can uplift and give direction. In the pursuit of the unattainable, people attain great things.