A critical facet of CLA is that measurable success criteria are defined up front. The measurement mechanism may be as basic as periodic reporting, a more sophisticated method such as dynamic alerts, or some form of continuous tracking against a baseline target. With the evaluation framework in place, you are ready to begin the execution phase. Instead of monthly checkpoints, we are more likely to monitor progress on a weekly, daily, or continuous basis. The evaluation framework should define thresholds.
Thresholds can be volumes or rates or both.
Examples include a sales volume target or an adoption rate or a percentage of click-thrus that generate sales. Thresholds can be a single number by a specified point in time but are more effective if the are a trended projection over time. With thresholds defined, the monitoring process has an ongoing evaluation component. Generally, you time-box the execution phase but can pull the plug at anytime. Time-boxing means you set an outside limit on how long the program runs before you force an evaluation milestone.