It's got the vibe of a funky nightclub, the technology of a wired office, and the members-only attitude of a lodge. You can hear children racing around the room at breakneck speed, laughing and calling to one another. Cell-phones are chirping, dinner plates are clattering, and an espresso machine is hissing. And behind it all is the steady sound of fingers on a keyboard, expertly and continuously typing, despite all of the distractions in the room. Fine details suggest that the space used to be part of a church.
Toddlers run wildly in circles while their parents have a drink with friends.
If you were to venture downstairs, you'd find three meeting rooms available for rent. Upstairs, there is a small lounge complete with a dance floor and a DJ booth. While the space has elements of all of those things, no single English word or phrase can accurately sum it up. Creative jobs come with a lot of freedom, but being an independent creative can also isolate you. Eller knew from experience that in a city as small as Amsterdam, creative people tend to find one another.