The redesigned bar, which serves as a smoking section at night, isn't separate from the restaurant. Though the wait time can still be as high as two hours, people now have a more comfortable place for it. Extra square footage also was allocated to the ingredient buffet area. In older restaurants, it is a straight line. A gong, tiki torch and flame top the bars, also helping to dispel that cafeteria feeling.
Wide aisles separate the bars, making it easier for customers to negotiate during rush times.
And when the redesign expands to other existing units and new ones, faithful bd's customers won't be put off by the design, Downs says. Vernon Hills' building code restricts flashy exteriors, so bd's had to be content with a brick facade and a mallish sign. Future restaurants in less-fussy locales will feature a stonework exterior, awnings and a bigger logo, Downs says. However meek the exterior, it's not stopping customers from visiting the restaurant. Lunch business is brisk, and weekend nights give customers a chance to check out that new bar.