It takes about 6.5 person minutes to produce each broiler and 5.5 minutes for processing. These birds receive our custom-blended ration of grains, animal proteins, kelp, brewers yeast and probiotics, but no hormones, synthetic vitamins, appetite stimulants or medications. They are neither vaccinated nor debeaked. We do not purchase organic grains for our poultry because the cost is prohibitive, and it would put us in the grain-storage and feed business. That investment and the inevitable price increases would put our eggs out of reach of most consumers and reduce our market.
Stress is far more basic to health than is diet.
Production models like ours that reduce stress accomplish more faster and cheaper than changing to organic grain. We also believe that it's morally and ethically inconsistent to say folks should eat clean food and then price it out of reach of the average consumer. High prices don't merit pride. We go against conventional marketing wisdom, because alternative food should be marketed alternatively. Small operations like ours can't compete with Madison Avenue.