I'll even go out with them and make sure they introduce themselves to a woman. The glasses are linked to a sound system that plays a rhythmic pulsating beat that gets progressively slower. Once the subject relaxes, Barron will give hypnotic suggestions. For overweight people, he asks them to visualize themselves as a thin person. Not everyone can be hypnotized, Barron says.
Smokers especially have to be highly motivated to quit for the hypnotherapy to work.
Barron offers a free evaluation for new clients. It tells us if a person is motivated and would be a good hypnotic subject. The walls are almost bare, and there is a vague smell of paint. Just a year ago, he was in his home state of Idaho making and selling customized cowboy hats. He liked the work, but it was isolating.