An application that is downloaded from the Web each time it is run. The advantage is that the application can be run from any computer, and the software is routinely upgraded and maintained by the hosting organization rather than each individual user. The shop sells both new designs and pieces on consignment. On-line coupons give merchants a way to use the Internet to market their traditional businesses.
Some sites require surfers to register e-mail addresses and demographic information.
Others allow anonymous downloads. Once in the customers' hands, the coupons are redeemed like their traditional counterparts. We're just a small business, and we haven't had time to develop a Web site. And the customers coming in are willing to spend money. The average sale with a coupon is about 20 per cent higher than a sale in general.