After the mass repetition my brain endures, the one noticeable aspect is taking the play off. I instantaneously recognize when a player is pacing himself when he is not at the point of attack and therefore gears down on the play. The reason St. Louis is so good is that Coach Martz has found 33 players on offence, defence and special teams that play as if every play is the most important in the game. That type of desire can be conditioned into the players mind and I give Martz and his staff credit for developing an on-field intensity that other teams have yet to match. St. Louis made a lot of personnel changes on defence this year and it seems as if they were the right ones.
Talent is average without effort and effort is average without talent.
The Rams have both.