CRM Guru Michael Katz, founder of marketing consultant firm Blue Penguin Development, brings us this article on the importance of utilizing customer feedback. At the center of customer management are the processes and IT systems for transforming data into information. Understanding your customers and their needs, providing the correct services, and engaging in value-enhancing dialogues are the first steps to business survival. Hard measures can only detect problems once they have impacted a company and its bottom line.
Soft measures are customers' feelings and opinions.
By listening to customers, a business can be a step ahead of technology indicators. Technology Evaluation Two companies combine resources to solve an ecommerce application. Learn how customer history can become company profit. Talk with other experts from around the world and get answers to all your CRM-related questions. Become an expert and answer questions targeted towards a specific category.