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Users can add music, write voiceovers, and add titles to their creation.
Beginning with Spike Lee this week, Absolut Director will eventually include adaptations by Marry Harron, Chris Smith, John C. Walsh and Mary Gillen. The effort continues Absolut's efforts in creating interactive projects to depict its brand identity as creative, classy and contemporary. Earlier endeavors included the Web site Absolut D.J., in which users could remix mix sounds from contemporary musicians like D.J. Spooky. Many other food, beverage and consumer packaged goods manufacturers have launched similar games and sites to promote their products online. For instance, Nabisco's Web site features an interactive game in which users play an Indiana Jones-like adventurer on a quest to find Oreo cookies.