No significant differences were found between responses toward disability and nondisability ads, pointing to possible mainstreaming effects. However, gender and status of disabled persons in advertisements appeared to influence negative assessments of advertising portraying physically-disabled females with nondisabled males. Frequency of exposure to ads portraying disabled persons also seems to determine the direction of attitudinal responses. Icons include exaggerated nose, ears and glasses in caricatures of Kevorkian. Indices include IV bags and hypodermics.
Symbols consist of words.
Depictions of Kevorkian and of 60 Minutes are overwhelmingly deflating. Only two cartoons extend the agenda beyond the 60 Minutes broadcast or the Kevorkian trial to include disability. Detroit is over represented among trial cartoon.