If your site promotes a consumer product, it is likely to be a tiny part of customers' lives. But if you tailor your content to serve all their internet needs, they will be happy to make your portal their default page. You might already deliver the news and community services your audience needs within your niche. Each search engine has its own personality and features. Infoseek, for example, supplements its web foraging with a search through news services and email addresses.
Yellow Web catalogues European sites only.
Info Links is less comprehensive than the famous search engines but does provide a search window that floats on the screen as the user reads pages in other windows. Among the best search boxes is Looksmart. Because it does. Within a tidy box, webmasters can incorporate links to news services as well as keyword-customised searches and links to directory categories. The clickthrough sports news has particularly strong European coverage.