They find their markets first and then build a production system around them. Top farmers don't sell commodities on spot markets. That's a mug's game. They hoard their capital so it can be invested in technology and learning, as well as operating costs, rather than tying it up in fixed assets. They are skilled planners, control their assets in innovative ways, and are excellent risk managers, he said.
Top producers recognize the importance of environmental stewardship to consumers.
Top farmers keep on top of new ideas, frequently describing their operations as ongoing experimental sessions, he said. They are strong information managers. For example, Napier said he knows one American farmer who spends the first three hours of each morning at his desk analyzing information and making decisions. External websites are not endorsed by The Western Producer. They will open in a new browser window.