A guarantee can, often times, depict realistic goals for call campaigns. Less experienced firms tend to have more of a learning curve and close a lower percentage of leads initially. Firms that have never utilized telemarketing leads must be prepared to learn how to effectively close this unique type of lead. Most reputable agencies charge by the hour and not by the lead. Test campaigns should not be conducted at less than 120 hours per program.
Smaller campaigns can generate unrealistic highs and lows.
Understand that telemarketing is a numbers game and a well-conceived budget and campaign time frame can help you to reach your profit goals. It s no secret that the most profitable mortgage brokers and bankers include telemarketing in their marketing efforts. Many of them outsource to minimize capital expense, eliminate risk, and avoid the extensive time it takes to build a productive call department or call center. All rights reserved.