How To Register a Trademark Webton Office Homepage A trademark is a word, phrase, symbol or design, or combination of words, phrases, symbols or designs, which identifies and distinguishes the source of the goods or services of one party from those of others. A service mark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a product. Normally, a mark for goods appears on the product or on its packaging, while a service mark appears in advertising for the services. Trade names or business names are the names used to identify a particular company or corporation.
Trademarks are names that identify a business s goods or services in the marketplace.
Business names can become trademarks when they are used in the marketplace to identify a product or service. Federal registration is not required to establish rights in a mark, nor is it required to begin use of a mark. However, federal registration can secure benefits beyond the rights acquired by merely using a mark. In other countries different procedures and rules may apply. The right to use a mark can be more complicated to determine.