Taking care of the skin can help prevent itchy, red skin. It is important to wash regularly but to not dry out the skin. Long hot showers or long hot baths with strong soaps can dry out the skin's moisture. Dry skin can turn into itchy, red skin or eczema. Avoid soaps with heavy perfumes or fragrances.
Some people can develop an allergic skin reaction to perfumes in soaps.
An allergic skin reaction looks like eczema. Rub the lotion in the same direction that the body hair grows. Take a damp towel and wipe off any extra lotion. This will help to keep the skin moist. Lying in the sun to get tan is bad for the skin, and can cause skin cancer.