This area organizes shoe fairs and exhibitions and marketing managers work with advertising agencies to work out marketing strategies. Graduates with diplomas in footwear are usually taken on as designers. Some people enter the field through private entrepreneurship or family business. It is doing pioneering work in human resource development, upgrading of artisans, technical and management related consultancy. Admission is based on an entrance examination held in Noida, Calcutta, Delhi, Madras and Mumbai.
Selection is purely on merit.
The training programmes offered at the institutes are based on practical training coupled with theory. The syllabus is modular, segregated into hours and modules. B.Sc or Diploma in Mechanical Engg. Those with a flair for designing can chose to work as footwear designers while the technicians can work with the actual making of the footwear. The options are, as you can see, quite immense.