These consumer attitudes and behaviors are driving important changes for the beef industry - changes it hopes will stabilize beef's market share. Research shows many of today's consumers, especially younger shoppers, have less cooking knowledge than previous generations. NCBA also has reinvigorated its new product development efforts to deliver more of what consumers are looking for in beef products. Instead, keep your posture open and maintain friendly eye contact. Answer questions briefly.
Viewers have no patience for lengthy comments.
And time limits usually will force editors to cut your comments to a sound bite, so anything extra you say won't make it to the screen anyway. Move on if you miss-speak, even if the cameras are rolling. But they'll focus on it if you apologize or try to defend what you said. Prepare for a planned interview by having three points you want to make and rehearsing four or five ways to say the same three things. Deliver your main point first if the show is live.