They would visit and tell their friends. Web Pages were few and far between. Flash forward a few million pages later and you have to do things differently in 1997. Online Promotion takes time and effort. Marketing on the Net means just that ' THE NET ' Use all the features of the net to advertise your business or organization.
Search engines are particular in how they rank sites when displaying results of a search.
Alta Vista determines the priority of matches by indexing the words closest to the beginning of the front page. Infoseek - Indexes the first 200 characters of your site after the HTML tag unless you use META TAGS in the creation of your site. Your description can include up to 200 characters of text. The Lycos engine compares each page to your query and gives higher scores to pages that contain the words as you typed them into your Web Site. It also looks for pages that mention these words early on, rather than far down.