Every area has its own local flavour that permeates into the way of life, the shops, stalls and the boutiques, and makes its streets unique. The creative explosion of London in the 90 s has seen talented young fashion designers merging creativity, style, and innovation with the mood on the street, hoisting the Union Jack flag high in the fashion world. The capital now has an overwhelming selection of just about every international fashion designer you could think of, many of whom have opened their retail boutiques exclusively in London. With new designer stores opening almost weekly, London is fast becoming the world focus for designer shopping. If you have serious money to spend, Bond Street is a Designer utopia for fashion, jewellery and art.
Some districts are world renowned and have been Classic shopping territory for years.
The big streets are Oxford Street, Bond Street, Regent Street, The King s Road - Chelsea, Kensington High Street and the streets of South Kensington, Knightsbridge, Covent Garden and Camden. Clothes Shops tend to gather according to type of fashion and price range. The markets and boutique streets of Camden, Kensington High Street and shops in and around Oxford Street offer probably the cheapest in hip and trendy street-wear, although London has the best street fashion in Europe and the affordable chic and unique can be found just about anywhere. The English gentleman will find classic and traditional style remains true in St. James, here Jermyn Street is especially good for shirts and a little to the north lies the famous tailoring street of Savile Row. Department Stores provide a complete range of high quality goods and service with each adding their own style of goods.