A second way to promote yourself in the media is to write a story of interest to local readers. Online and print media alike are receptive to articles on how to design a home office, how to to turn your house into a home over the holidays, how to make the most of an empty-nester residence, etc. Use the final paragraph to describe yourself, and how readers can get more information about your design services. Reprints of articles by and about you make for effective marketing pieces. Once you have an idea for an article, you can turn it into a theme for a speech.
Some designers present adult education classes on design.
The catalogues in which the course description appears may reach thousands of prospective clients. Develop a customized, audience-pleasing program with tips, trends and tidbits, and you'll walk away with plenty of leads and referrals. Again, send out reprints. Send a simple press kit, along with periodic industry updates and other information that will help them do their jobs. Include your photograph, along with at least a partial list of your design services.