A website is an extremely important component of a promotional program. It is only one component, however, and will not take the place of an overall aggressive program that simultaneously uses the other methods that are described in this GAI website. A blend of techniques is required for success. Many development agencies concentrate most of their attention on the text, graphics and sound of the site itself. It is even more important to develop a strategy to encourage prospective investors to look at the site .
Search engines are one good way, but choosing the best one can be a difficult task.
There are other methods in addition to search engines that can be used. We can discuss some of these complementary strategies and illustrate them with actual examples. The third element in the productivity of a Website is to encourage the viewers to return to it frequently . The Agency should not be satisfied with just one viewing by a prospective investor. Return visits to the site will occur if there are constantly changing news items about the area that are of value to the viewer.