The compiler could be writing about Moray, because quality is what this beautiful corner at the top of Scotland is all about. For the people of Moray it's about quality of life in an area of rich farmlands and a benevolent climate. For visitors who are welcomed from all over the world it's about the quality of food, drink, clothes, handcrafted goods and leisure pursuits. Both these companies epitomise quality. Baxters, for instance, spent hundreds of thousands of pounds on an optical colour sorter.
Vegetables go along a conveyor belt being scanned by cameras.
The slightest blemish, and a jet of air blasts the offending vegetable off the conveyor. The machine is 95 per cent efficient, and that would be more than good enough for most companies. But not Baxters. There, they station operatives at the end of the conveyor to examine all the produce passed by the machine. As famous as Baxter's is the shortbread produced by Walkers of Aberlour.