As both a promoter and a consulting organisation, the Lateral Marketing Team is well experienced in all areas of sponsorship marketing and event management.
Sponsorship is the lifeblood of sport marketing.
We believe that sponsorship is the acquisition of passion. The conversion of this passion into a force that changes people's behaviour is what great sports marketing is all about. What separates great sports marketing from the mediocre is the blend of lateral thinking, board room to locker room experience and pragmatic implementation. Copyright Lateral Marketing Pty. Ltd.