Yes, to both questions. Online marketing is light-years ahead of the television, radio, billboard and magazine advertising we're used to. Advertisers may not pressure or mislead children.
Television advertising engages children as passive consumers who watch and listen.
Television advertising sells products by exploiting lifestyles, wishes and desires. TV advertisers purchase time between TV shows, which they select because these programs attract a specific audience that they hope to appeal to. Internet advertisers create their own programming. The sound even goes up when an ad comes on. Internet marketing is interwoven into the content of a Web site, where the lines between advertising, entertainment and information are intentionally blurred.