ASID does an admirable job of community outreach. We've been involved in Ray Kroc's Ronald McDonald Houses, AIDS hospices, Habitat for Humanity and many other projects. Designers must become competitive. Some find themselves offering services that in the past have been offered by others, such as real estate brokers. Designers must realize that there are newer ways of practicing than the traditional ones.
Technology is another issue.
In a recent lecture I attended, one of the speakers said the microchip is as profound an innovation as was the internal combustion engine. Technology has an enormous impact on the careers of designers. If they say no, they generally will not be hired. That's the way work is done now. ASID is strategically planned and managed, so the best thing a president can do is move forward with the strategic plan in creative and innovative ways.