The relative size of the text in Figure 2 implies that, in the design phase, developing and evaluating are less important, whereas in the production phase, designing is less important. From the design, documents are developed and evaluated, and prototypes are produced. The Design Phase is a predominantly paper-based period of activity. If design is still being carried out while production is occurring, inevitably work will have to be repeated, and errors will occur. Once the design has been completed, the Production Phase begins.
Work focusses on programming, HTML authoring, and the production of graphics and video.
Depending on how well the Design Phase was carried out, the design aspect of the Production Phase should be very minor, simply rectifying issues overlooked before. The separation of Design from Production in the project management process.