To Shortening the Customer's Decision Cycle Re-Defining the Decision Process Different Requirements at Each Decision Stage. Should Relate To A Real Situation, Not to Abstractions. Your first step is to determine the current situation.
Skepticism is water on the newly sparked interest.
The main reason people drop out at this stage The two key ways to speed people through this stage Copy-Intensive Materials Can Be Very Effective at This Stage. Your Product Weaknesses Can Be Turned To Advantage. Can Slow the Decision Process, Low Motivation Can Stop it Completely. The three necessary elements to speeding up the option selection and getting a competitive advantage. How to give him relevant, credible, convenient information.