Take my word for it, most businesses spend a large part of their time planning and they regularly hire outside help in that process. You should be the expert on interactive or electronic marketing and sell research, strategic planning, marketing planning, training and implementation planning. We have regularly sold projects where the planning revenue and profits were greater than the web site revenue and profits. Many companies need a web site but their only contribution will be product photos, descriptions and a little bit about themselves. If you expect visitors to come often and stay around, you have to provide information.
Some materials come from rewriting the meager information provided by the client.
Often we gather information during our research which is later rewritten into a useful form. Offer your services. If you are not a good writer, there are hundreds of free-lance writers in every town working for newspapers or listed in the phone book. Just placing the web address in company literature is not enough. We sell a complete package of services designed to kick-start traffic to the site.