The paradox of simplicity is that making things simpler is hard work. Business must compete on speed and use your time effectively. Simplicity is when time is organized for getting stuff done and thinking. Create less clutter, or make sense of it faster than the competition, and you win. Simplicity is when people can trust the company to help them work smarter.
Simplicity is when companies are designed so people can navigate infinite choices.
Work complexity is the result of our worst intellectual habits. Our biggest limit is no longer the reach of our imagination. It's now our inability to order, make sense of, and connect everything that demands our attention. People have limitless capacity to work smarter-as long as what you build is user centered. Simpler companies are user centered.