They not only pretend that life per se is not their personal choice, but fail to delineate all the choice and valuations that make up each individual's life. The terms, good and bad, have no definitive meaning except in the evaluation of means in respect of a particular end. Suited or unsuited is the question that answers the question good or bad. If the former, then all individuals and their ends chosen are no less viable than yours. A purpose existing independently of individual creating necessarily implies a volitional source existing independently of individual.
Verbal denial means nothing.
The logic is inescapable. I know of none who claim the former. From the concept, superior being, comes the concept, inferior being. This is inevitable followed by subordination and rule. Since history books and daily newspapers tell the consequences, I need not elaborate here.