Worth the investment in time than investment in money. People are more focused on collecting experiences. The study revealed popular vacation attributes among affluent travelers include spending time alone or with a spouse, dining in new and different restaurants, and visiting architectural or local area historical sites. They're willing to pay if they have something unique. Kathleen Horrigan, general manager of Four Seasons Hualalai, said a large percentage of the resort's customers are from California and the West Coast, but visitors from the East Coast are increasing.
Visitors also look for stress reduction, pampering, and a variety of food and beverage offerings.
We find what sets us apart is how our employees are delivering service. We see opportunities for authenticity, not ostentation. Visitors are taught the history, culture and significance of the land. 53 percent used the Internet to plan some aspect of a recent trip. The Honolulu Advertiser, a division of Gannett Co .