There are many routes that will get you to the same destination. By this we mean a marketing process as individual as your firm, customized to the personalities and styles of your principals, skills of your managers and the culture of your organization. We know from experience, you don't do this just for the money. Your Living Marketing Plan must reflect REAL LIFE for all involved. The simple truth is that A Living Marketing Plan works because it delegates specific marketing activities to those that want and enjoy doing them.
Today is an age of specialization and customer personalization.
Design businesses need to join the forces of all businesses to succeed. This requires disciplined focus. You cannot be knowledgeable in all industries and compete. This is the challenge as well as the reality of the new economy. Again, we are not high priced consultants who give advice only.