Recognised strategies for preventing and reducing injuries include education, legislation, and modifications to the environment. This project is designed to evaluate the effects of an educational and promotional road safety programme for pedestrians used as an adjunct to technological change. The overall objective of this project is to increase safety for elderly pedestrians in an urban environment through an experimental educational and promotional programme that targets this group. Specific objectives are to evaluate the efficacy of various promotional and educational road safety programmes, to recommend methods for evaluating them, to evaluate the implementation process and the effects of such a programme in the Qu bec context. The population being studied is that of elderly people in Saint-Laurent.
Statistical analyses are of the comparative type including the chi-square test and relative risk.
Results indicate that educational and promotional road safety programmes are generally not evaluated very thoroughly as to attitude, knowledge and behaviour. The results for the impact on children vary from one study to the next. Very few promotional road safety programmes targeted elderly pedestrians. This page is also available in 97 for Windows format.