The food we eat, the places we go, the movies we see and the books we read are usually the result of our perception of them. A review or advertisement made them sound interesting, possibly even good for us.
Some animals have a poor image.
The snake, skunk, and turkey to name a few. What if we only concentrated on the good or positive aspects of animals. Poster board, magazines, glue, scissors, reference books or field guides. Discuss which animals have a poor image and which ones have a good image. Using the reference books or field guides, they should find as much information as they can on their selected animal.