Forms of, rationales for, and effects of state involvement in mass media. The development of alternative media. Cultural implications of transnational media influences. Approaches, methods, and findings of research in small group communication and development of an ability to engage effectively in small group situations. Covers communications theory relevant to advertising, with specific application to the creative elements of art and copy.
Students create actual print advertisements and radio commercials.
Communication in government processes. Communication theory and practical applications. Issue management, lobbying, interest-group strategies, government relations, grassroots action, and coalition building. Students may not pass this course without passing the written work. Stamford 1 226.