Then present no more than Three Points to make your case. Offer evidence, stories, statistics, and illustrations to make your points memorable. Then Recap - tell your audience what you told them, and reinforce your main message. Knowing how to approach your task is a big confidence builder, and, as the book points out, this formula will work in a any context, from formal presentations to impromptu speeches. Even so, good public performance is as much about your presence as your presentation.
Studies show that more than half of audience impact comes from posture, gestures and movement.
Another third comes from the energy of your voice. So, the book pays significant attention to questions of style. This is the time to look and act like a leader. Come out from behind the podium or stand beside the table. Eliminate barriers between you and your audience.