An interesting finding is that women don't like paying to play video games, so online games are a surprisingly effective way to speak to them. There are some things to keep in mind, though, with these games in general. Areas like sex and violence are definitely off limits. And the real effectiveness comes in the marketing tie-ins. Games can be found anywhere, but they have the most impact as marketing tools if tied in to promotions and if prizes are offered to encourage people to play them.
Web games allow people to interact with the brand and associate it with fun times.
They're also a chance for consumers to communicate with companies. The next stage, according to Crisanti, is to upgrade these games to offer true interactivity. Then multiple players could converse and play with each other, something that it's obvious people want. Those involved in developing online games on the Net say that companies shouldn't be thinking about turning their sites into full-blown game warehouses. But as a tool as part of a promotion or marketing strategy, a game can do a lot to create a warm and friendly atmosphere on the Web.