Over 1,000 students from across the country contributed their observations and tips for this book. Copy their ideas. Avoid their mistakes. Underdogs win all the time. You don't need to be popular to win a school election.
Students get tired of seeing the same people always win.
You absolutely can't win if you don't try. Be honest, be sincere, be genuine. Strive to be a peer, not a politician. Don't try to make your opponents look bad. It just makes you look like a jerk.