For example, on Maxim, iWon and other sites, a cat on a banner ad for ''Meet the Parents'' at the top of the page jumps from the ad and rips up a bridal gown in a vertical banner ad for a fictional bridal shop across the page. It is a plug-in free streaming video solution called StreakingMedia. A 30-second trailer for ''Meet the Parents'' is featured in an expandable banner ad so the trailer spans across the screen. A link is provided for users to pass funny stories on to their friends, and people who get their stories published likely will want to share the news with others. The site includes a Milk the Cat Flash game, which plays off a scene in the movie.
Visitors can milk a cat, racing against the clock to fill a milk bottle.