And chat transcripts can magnify the reach of your appearance several times over. Web Excerpts Visit Web sites related to the topic of your book and ask if they'll post your giveaway file as a Web page. For high-traffic sites, you might offer to write a custom piece, or ask your publisher for permission to use a different excerpt from your book. Most Web magazines require a steady stream of good content to hold their clientele and support their ad rates. Most stores solicit artwork such as cover scans and author photos, and are also interested in getting author biographies, endorsements, reviews, and excerpts.
Some stores also have chat opportunities, author forums, and other special features.
Summary Forum hosts and Webmasters are eager to find quality material for their sites. As an author, you can be a conduit to such content. In the overworked world of the Webmaster, anything you can do to make their jobs easier will be appreciated. Online bookstores want to sell more copies of your book. If you are ready to offer help rather than ask for help, they will be more receptive to your inquiries.