Increasingly, marketing is being seen as the key to competitive advantage and to the achievement of organisational goals. This part-time programme, leading either to an MA or a Diploma in Marketing Management, has been devised specifically for experienced marketing practitioners seeking to enhance or update their skills or those from other functional areas who want to gain a broader understanding of the marketing role within their company. Participants are drawn from many different types of organisation, and the scope for building personal networks is a valuable aspect of the programme The fundamental design and philosophy behind the programme is that participants should be able to relate theoretical concepts directly to their current working practice, enabling them to test out and develop ideas and bring valuable benefits to their employing organisation.
Teaching is very participative in style, and lively class interaction is very much encouraged.
All assignments are work-based with topics negotiated on an individual basis, thereby enabling students to relate the theoretical material directly to live issues within their own organisation. The final element of the programme is a substantial work-based project, carried out over a period of eight months, with dissertation. Tutor support is provided throughout this process, together with a number of seminars on aspects of research methodology. Assessment Students undertake 6 work-based assignments, one examination and an extended project with dissertation. Each student is assigned to an individual staff tutor who plays an important role in providing support and guidance in between modules.