You don t need to link to your competitors, but your customers will appreciate your help in pointing them to other sources of information. Some people worry that the links will take customers away from their site, never to return. But there is little you can do to keep customers from leaving the site when they want to, anyway, so the trade-off for helping them may well be worthwhile. E very user of the Web has been frustrated at one time or another waiting for a page to download. Keep your customers in mind, and make it fast.
Web users are often impatient, and go from page to page with just a click of the mouse.
If they ll be coming through an online service such as American Online or Compuserve, try those services to see if the performance is what you want. Look at your site from a user s point of view. Try it out. Try it out with some colleagues, friends, your spouse. The user s point of view is also a good way to learn from others.