That's an easy question to answer. And most people have the mistaken impression that their advertising and marketing must be focused totally around what they do. If I use a testimonial in my literature that says I'm an absolutely terrific sales consultant, it really isn't doing me a bit of good. Thanks for your fast service on helping us write and edit the materials for our new training seminar. We were able to print and send the advance materials to all our salespeople a full week before our big trade show.
Testimonials defuse potential problems and client objections.
That the timing is bad. How to get all the testimonials you need. First off, unless you're completely new to your business, you already have some satisfied clients. Call them up. Explain what you're attempting to do, and ask them to provide you with a favorable testimonial that is benefit-oriented.