Someone writes a query to pull a list.
Another tracks costs in a spreadsheet. Telemarketing runs a report on responses by lead source and Sales tracks the source of the opportunity. To successfully monitor and measure campaigns, you need the ability to profile prospects and customers, manage lists, segment groups, gather cost, response and sales information in a single location. MarketMetrix provides the resources or tools to execute and evaluate targeted campaigns. Now, you can manage your campaigns with an easy to use, point and click system that segments names, issues files, and tracks results by segments.