National Geographic will provide Novica with relevant content from its vast editorial resources, cross-marketing support, and access to its commerce channels. Rick Allen, president and CEO of National Geographic Ventures, will serve on Novica's board of directors. Novica makes it easy for individuals to experience another culture through its art,'' said Rick Allen. Co-Founder and President of International Operations and former United Nations Human Rights Officer. Founded in 1998, Novica offers more than 8,500 unique arts and crafts on a website that explores the world's diverse cultures and immerses visitors in the stories of its featured master artisans.
Visitors can read about the artisans' lives and explore their cultures.
Novica has grown rapidly since its founding. It currently employs over 200 staff members internationally and operates 12 fulfillment hubs throughout Latin America, Africa, and Asia. Inc. All Rights Reserved.