In the 1990s there have been many changes in the workplace. Better communication is needed to keep survivors' loyalty. More efficient processes. The increase in workers' participation in management has increased the importance of interpersonal relationships. According to Jablin, Superiors believe they communicate with subordinates more frequently and more effectively than they actually do.
Subordinates think superiors are more open to communication and persuasion than they actually are.
According to Rubin, Palmgreen, and Sypher, persuasion takes many forms, such as Promising a reward. Liking the person to win cooperation. Pregiving a reward before requesting compliance. Punishing the person until compliance. Debt owed for past favors.