Use of mass media Video drama. This project aimed to create awareness among the target audience. Folk songs . Seventy to eighty per cent of people in the country live in villages and the use of folk songs to convey reproductive health messages is an appropriate strategy for IEC programmes. In this regard, NGOs like FPAB and BCCP have developed audio folk songs.
Television is a useful medium to convey messages to urban as well as rural people.
Recently, the Bangladesh State television aired a programme on health and welfare. Other TV spots and talk shows also began broadcasting on reproductive health to create awareness to the viewers. The FPAB produced Mithoskria , a five-episode show on adolescent and youth problems in Bangladesh. The theme is about the refusal of a father to the marriage of his under-aged daughter after the sad demise of her elder sibling who married at an early age. A popular folk singer sings the message on the benefits of getting married at the right age.