There's a motivator. You would move heaven and earth to do the right things now. The same applies to business. Build Commitment to the required change by working with volunteers . For any number of reasons , people resist change.
Some people have less resistance to change, in fact, they embrace change.
These are the people to identify and start working with on your change efforts. Make these people's actions very visible within the organization and reward them accordingly. Others within the organization will start joining in and the effort will grow. Deal with Loss of the old ways . Remember, activity will only begin once people accept that the old ways are no longer the best way.