Over the next 50 years virtually all of the equipment used to produce and consume energy will be replaced, and consumers now have a remarkable opportunity to influence the future of electricity. Until very recently, consumers had no choice in what company would provide their electricity. But this is changing rapidly. Deregulation of the electricity industry is occurring in, or being considered by the legislature of every state in the nation. Customers in California and Pennsylvania already can choose their electricity provider, and as they are learning, significant differences do exist between suppliers.
Some companies boast of their use of renewable resources such as wind, solar and small hydro.
Even among conventional energy suppliers there are important variations, some relying mainly on nuclear power and others on coal or natural gas. For the consumer, this choice brings both responsibility and opportunity. If consumers choose haphazardly they are turning a blind eye to the significant environmental impacts associated with electricity generation. But if consumers consistently choose companies that provide sustainable energy and encourage their local governments, employers, churches, and businesses to do the same, the power of the marketplace will encourage a transition to a sustainable energy future. More importantly, by choosing a sustainable supply of electricity sources, citizens can send a powerful message to politicians and utility companies that sustainability is important.