But someone tried it anyway, and it worked. Suddenly, things changed. Today, if you walk through gourmet food stores, you see black all over the place. Any one color comes in numerous shades, and different shades may have different psychological effects. A dark green suggests tradition and formality, while a grass green suggests freshness and cleanliness.
Surfaces add another factor.
A certain blue may look absolutely beautiful on a shiny surface, but all washed out on uncoated stock. Often, the images conveyed by a color depend on the other colors it's used with. All rights reserved.