Thermal cycling is a process that enables molecular enhancement.
When the metal of a golf club is exposed to the process of extreme temperatures, the metallurgical characteristics change dramatically. Molecules fuse together, providing a better quality of metal. At the precise moment a golf club comes in contact with the golf ball, a tremendous amount of energy is released. While most of the energy transfers into the ball as flight, a surprising amount is lost in the form of vibration as it travels thru the head and up the shaft. The COLD fire Thermal Cycling Process minimizes this vibration, allowing a greater transfer of energy into the ball.