Eddie Murphy s new movie LIFE was number one at the box office, this past weekend, a statistic that shut up most of the critics, who ladled on the negative comments thick. They described this as a rock-bottom plunge for him. I was worried that Murphy couldn t open an adult pic anymore.
Some studios can t market certain talent.
I ve always felt that you can have the best film, but if it s not marketed correctly, it will die. No studio is perfect. MGM can market James Bond films, but can t seen to crack this new burgeoning youth market. Never mind that most people across the land were asking why the hell anybody would have made those films in the first place. It s marketing that matters.