The results were weighted to reflect the US population. The sample for the omnibus was a list of randomly generated telephone numbers, drawn proportionate to the US population. Consumers were told that the USDA has proposed new federal standards for organic foods which are the most comprehensive and strongest in the world. Products that do not meet the standards could not use the seal. Women, who tend to be the primary grocery shoppers, are especially likely to want information on the seal saying so.
Women are significantly more likely to feel that way.
A majority of consumers do not feel, however, that foods with the USDA organic seal would mean that they are more nutritious than foods without the seal.