This happened to me when just about everyone who inquired about my press release service wanted to know if they could approve the release before it was sent to thousands of media. Watch for recurring questions. It's a sign there is an important customer concern that isn't being covered in your marketing and sales materials. Correcting the oversight can give you an immediate boost. No matter what you sell, dealing with rejection is part of the job.
Some people are better at it than others.
I know a guy who relishes the thought of selling ads door to door. Keep in mind that they are giving you valuable information. They are telling you why they don't want to buy. This points out ways you can give the prospect more information. More often than not, an objection is really just a request for more information.