It's easy to choose whether you want to upload photos into an existing album or create a new one. A friend who tested several sites agreed with me that the Ofoto print quality is generally the best of the ones we tried. Close-up photos of people taken in adequate light look almost as good as film photos. But it's worth remembering that your prints may not look as sharp on paper as they do on screen if you've been photographing a city skyline or Alpine landscape. Ofoto sends you an e-mail confirmation after you order, and another message when your order ships.
Service is prompt.
The company is now touting photo cards, which are prints and photo-insert cards. The choice of those photo holders is somewhat limited for now, and you can't get your own message printed inside. The card-buying experience isn't quite as streamlined as photo uploading and print ordering, but it is manageable. It's currently giving new registrants 25 free prints and free developing of two rolls of film. Shutterfly does offer more bells and whistles than Ofoto, if that matters to you.