It is also the most effective broadcast medium for generating audience reach. Radio - The Power of Frequency Radio is primarily a frequency medium. It reaches across all demographics, achieving high levels of repetition not possible with any other medium on such a cost-effective basis. Radio also provides a format that offers the benefit of an extended 60-second message so specific messaging can be accommodated to deliver information as well as awareness. Newspaper - The Power to Convey an Image Print advertising offers the ability to visually convey the image and message in a more detailed, informative manner.
Target audiences have the advantage of leisurely reading or re-reading information as necessary.
It is a mass medium that can reach an entire geographic market. Outdoor - High Visibility, Larger than Life Outdoor is the ideal medium for increasing visibility of an advertising campaign image. It provides a strong support to electronic media, specifically radio, because it reinforces the message and strengthens the viewer's recall. With a mobile population, outdoor advertising will provide the added reach and frequency necessary to bolster effective message delivery. Massive gross impressions can be achieved with this high visibility medium.