By considering a particular genre of texts, issued by Greek ministries, seeking specific type of information from citizens to whom these texts are addressed, we attempt to define a variety of presuppositions therein analysing presupposition within the framework of cognitive semantics as in the work of Filmore, Fauconnier and Lakoff. We want to show that these presuppositions serve exclusively the interests of those ultimately using the information of these texts while they contribute to their construction as texts which do not confer power on the communicative role of the reader. These texts, we think, should be an 'interface' between the information required and that which the average literate citizen can comprehend and provide. They are massively and globally distributed by powerful corporations. They convey messages to children about the social world in which they live in.
Toys are both objects to be read as texts or objects to be used in manipulation.
Part of their meanings is ready-made, articulated by the designers of the industry. They are also loaded with explicit and sometimes non explicit sexual connotations. They are therefore, a repository of societies value systems and ideologies. Another important aspect of toys is that they have intertextual links with other mass media, especially with classical and modern narratives of all sorts - books, films, comic strips among others. The aim of this paper is to consider dolls which communicate specific gendered meanings.