In a bar or health club you get almost 100 percent visitors to the bathroom at some point. For restaurants without bars it s 25 to 30 percent. The medium has been popular with startup businesses, but as it becomes more popular it has also became more mainstream. Recreation, entertainment and travel and leisure all do well on restroom walls. Jacobson of AJ Indoor, one of the few national companies, says that on a national level tobacco, beer and wine are strong.
Time spent with the medium is an average of two minutes.
Other variables that effect price are number of locations, length of contract and poster size. AJ offers one to twelve months with a one month cycle being typical. American Indoor prefers six month contracts but will go 4 months. We can do smaller buys for shorter term. American Indoor averages 75 percent of their business directly with advertisers and the remaining 25 percent with agencies.