This tip will tell you what words you MUST put on your catalog cover to sell your products aggressively to these markets. Remember, the reason catalogs are so powerful in these markets is because catalogs are filed and refereed to throughout the year. In fact, most catalogs continue to pull response for 3 years. Free pulls the best but other offers include discounts and special introductory offers. NEW Most educators and librarians want to keep up with new developments in their field and are looking for new products.
Some people file their catalogs by product format.
If your catalog includes books, make sure that you say that word on your cover. For those of you with web site, be sure to put your web address on the cover. This is just as important as your web address. Don't make people search for how to contact you. Make it easy to order.