You can take out a half page advertisement, a full page or many pages. The difference is, that people can interrogate your advertising or information by clicking on buttons and explore your information to their level of interest, not yours. They can also interact with it and communicate with you on-line. Identify a product or service that people want or need. Manufacture or deliver that product or service effectively.
Some products are better suited than others to the Internet, such as leisure and holidays.
This is because many people that book holidays are not from your local area and they can simply browse anywhere in the world from their desks. From the privacy of their own desktop, they can explore anywhere they want to go without anyone else knowing. Too many people are creating a single web page and attaching it to the world wide web. This is not market savvy as Virtual Customers and browsers want information, they want product, they want options. Not One, but many.