Listservs can be used to beam out, directly to researchers nationwide, OERI Institute's and grantee's current research findings . Video News Releases are video news stories that are sent out by satellite to television stations around the country.
TV stations have the option of using clips or entire stories.
Video conferences are often used as promotional tools to capture interest in a particular subject and reach wider targeted audiences. National Teleconferences bring experts from around the country together to present information on a particular topic and engage in interactive discussions with the viewing audience. A mixed media format is often used. Satellite MediaTours link a key person in the local metropolitan area with interviewers in targeted cities nationwide as part of a television story. Radio Spots are short news announcements with a key idea presented in increments of 10-60 seconds.