The following courses are restricted to students with graduate standing and require the consent of the instructor. Consumer problems, marketing functions, institutions, distribution methods. Equal emphasis is placed on both understanding theory of promotions management and the application of theory to advanced cases. Individual research problems carrying 1 to 6 hours of credit by arrangement with department and graduate school. 6413 Special Topics in Marketing Seminar in special research topics in marketing.
Topics vary depending upon the instructor.
Extensive review of literature illustrative of marketing research studies. Focuses upon theoretical foundations of research design, methodology, and analysis as well as interpretation of univariate, bivariate, and multivariate data in marketing theory exploration. In-depth research, review, synthesis, and a research proposal will be required in a selected topic from the perspectives of advancing marketing theory. Underlying theories and problems related to the development of logistical systems in the U.S. Attention focused on transport economics, the role of government in providing transportation facilities, and managerial issues related to integrating transportation, inventory control, warehousing, customer service levels, and facility location. 6463 Seminar on Strategic Marketing Management Comprehensive survey of literature of strategic marketing management area.