As often happens with Web problems, the Web offers solutions as well. A number of Web sites track fraudulent Web businesses or otherwise help you avoid becoming a victim. Almost all Web fraud victims are those who shop without credit cards. More and more Web shopping sites use encryption to scramble the credit-card data you type in, preventing hackers from intercepting it. Look for a clear privacy statement from a Web site before offering personal information.
Web sites can engender trust by being forthright and by understanding Internet conventions.
Make sure your site loads quickly, is easy to navigate, and has a search feature. Don't send e-mail to Web visitors without asking permission. Respond to all e-mail questions. Let visitors know what information you're collecting and how it will be used. Clearly state your return policy.