During normal business hours, these novelties are used to alert the company's most frequent contributors, usually working nearby, of an impending new Edition. Hell, run 'em for ceremonial fun anyway. Everyone selects their respective directories and hits Submit. You don't notice when someone, still playing the video game, blows your guys up with a Banana Bomb. You're busy hitting Refresh a few times in your browser window.
Third click's a charm.
You see your revamped homepage and other content deployed anew, stuff that will make waves in your industry when everyone returns to work tomorrow morning. You pack up and head home. Meanwhile, at least a few hundred Developers at other companies, a portion of which happen to be competing with you in the same space even, will be pulling an all-nighter. Overview Scalable Infrastructure Inclusive Content Entry Dynamic Web Experience Time is Money is Time to Web Memoirs.