Students will also learn the ethics and etiquette of good advertising as well as the law and order of keeping ads legal. Most importantly, you will learn how retail advertising works and why it often does not. Neither will you learn much about ad layout and production or copywriting. We will not spend time on being funny or clever or creating award winning light beer commercials. Each student will select and work with a separate, single retailer throughout the semester.
Students are responsible for selecting the retailer with approval and direction of the instructor.
See attached instruction sheet for details of selecting a local merchant for this project. Ad Club meetings where the speakers or content is pertinent to this class. In other words, a perfect paper scoring 20 points received late will receive a grade of 10 points. There are no make-up examinations except in cases involving severe medical emergencies that are well documented. Students are expected to attend class regularly and on time.