The ability to track the broadcast advertising purchases of political candidates is fairly easy. All a person needs do, is go to the various stations and ask for the information, its a matter of public record. The slew of rumors circulating on who is buying what and when may now be laid to rest. The interesting items are not just how much was spent, but where and in what time slot.
Time slots are key to understanding a portion of the targeting strategy of the campaign.
Morning time slots appeal to working women and seniors. Daytime TV appeal to stay at home mothers and women who tape the soaps. News programs are good for appealing to general voters because these viewers normally turnout to vote. The choice over which station's news the Ad buy is purchased on has some degree of interest as well. KSTP 5 is considered the more conservative station in town.