We usually run sales on both as we are this year. Kyle Barker, sales associate for Dean Liquor, said the store notices a large increase in sales for the upcoming weekend. He said a variety of alcohol products will be on sale in celebration of the game. We have lots of champagne and rum and vodka products on sale, too. Since the Super Bowl is Sunday, kegs must be purchased and picked up by Saturday night.
Some liquor stores allow reservations and some allow kegs to be ordered at random.
Most reservations can be made over the phone. Ed Rickel, owner of Rickel-McMillin Retail Liquor, said although they do not accept reservations, kegs can be purchased until 11 p.m. Saturday. He said the keg and deposit can be paid for when picked up. The danger of running out of kegs for the Super Bowl is very slim. Keeping them here allows us to have immediate access when a customer comes in to order a keg.