Addresses history, analysis and evaluation of technique, content and aesthetic effect of media messages. Understanding the role and context of professional public relations practitioners and development of techniques for ongoing public relations programs, managing crises, and conducting projects and campaigns. Development of particular public relations writing forms, including speeches, press releases, reports, and fact sheets. Social Sciences Course. Students learn to produce news programs and program components through further development of news writing, news talent and news production skills.
Students also learn of the dilemmas faced every day by working broadcast journalists.
Ethics and technologies are studied. Also includes elements of Computer Assisted Reporting and reporting for the Internet. There is a substantial lab component. Understanding basic principles for print media graphics and developing editing skills. Learning how to design and layout newspapers, newsletters, magazines and Web pages using such computer software as Pagemaker.