Erhard, who shares the same reclusive personality as his idol, is reluctant to parade his new look on the high street - or Rodeo Drive in Beverly Hills, for that matter. Privately, he'll put on a show - complete with tight black trousers and face mask, but he prefers to stay away from the prying eyes of the public. People love Michael. Dead celebrities are favourites of Dr Chugay's clients. Others want to be Elvis - who remains a box office favourite on the lookalike circuit.
Some people have no aspirations to make money out of their celebrity resemblance.
Dr Chugay says they are simply fans who want to take the ultimate step in hero worship. They just want to emulate that person, they just want to look like that person. Other people just want one of their features to look like the star. While the lookalikes use their new faces to make a lucrative living, the real winners are clearly the plastic surgeons of Beverly Hills. Monroe remains a favourite choice for wannabe stars Thanks to neighbouring Hollywood, there's an endless supply of famous faces for Dr Chugay and others to tap.