The Spanish radio ad was created pro bono by HeadQuarters Advertising, Inc., an independent Hispanic-advertising agency based in San Francisco. In the ad, two men are talking about life in the United States. Ya estoy hasta el copete. Pero t puedes hacer algo al respecto, Juan. Minority law enforcement organizations such as the National Black Police Association and the National Latino Peace Officers' Associations supported AB 1264, Murray's first attempt to require data collection on racial profiling, which was vetoed by Governor Wilson in October 1998.
Sponsors cite strong anecdotal evidence that racial profiling is a problem countrywide.
Spokespersons are available to be interviewed in Spanish. Radio ad tapes and billboard designs in Spanish are also available.