I call it the Information Overflow Society. This surfeit has brought a sea change in consumer needs - they are now going to need aggregated solutions, with customization and personalization. Of Nordea's 10 million customers, 2.2 million are on the Net, accounting for 5.6 million logins monthly, the largest use in the world for this kind of service. If you only react, then you are easily 3 to 4 years behind.
Technological innovation is like a hockey stick - there is a long shaft and then the blade.
When you get to the blade, things take off. From the start, Nordea kept adding delivery channels. Adding channels and access devices equals adding value for users. The bank understood what consumers wanted. The future is that 75 percent of the population will soon be on the Net.