The plastic surgery business thrives because of women who want to change their image in ways that they cannot do on their own. Others have changed their appearance in other ways in an attempt to make themselves beautiful, a subjective term in itself. For instance, my sister once changed her entire hairstyle to conform with her own media-influenced idea of beautiful, which in this case was from a character in the television series Sailor Moon . You can compare the hairstyles in the pictures below. However, to every rule, there is an exception, and this is no different.
Women can also be the dominant figure in advertisements.
Her unnamed husband must submit to her, as he finds to his disappointment and shock that his calm, collected, and confident wife has changed brands of soap on him. Instead of what he is accustomed to using to clean himself for his important engagement, his wife has substituted Shield brand soap for his regular brand of soap. Since the media has affected women negatively, women have felt inadequate because they do not live up to this image, which at times has led women to change their appearance in order to conform. This image is one of submission, openness, and unrealistic, painted beauty, and there are very few exceptions to this rule, which cause many women to go out of their way to attempt to conform to an unrealistic stereotype. Annotated Bibliography Chapkis, Wendy.