Some customers will be persistent and call back or click back at another time. Sales to them are not lost. Cash flow is simply delayed. However, some prospects and customers will give up and go to a competitor. Yet, the value of the purchases that these customers would have made during the outage likely underestimates the loss to the company.
Satisfied customers become loyal customers.
Dissatisfied customers, or prospects who never become customers, do not. In this example, the company's loss is more than seven times the value of the first lost sale. Lakeview Technology Inc. All Rights Reserved.