The information is available electronically to dealers who have paid a fee. The dealers check their lot and bid for the buyers business. They offer free demonstrations and reviews of new games.
Web surfers are bargain hunters.
When users see that the Web can save them money over real world transactions, they flock to the site. This is because of their ability to store and market massive amounts of information about their products. Some specialty retailers have discovered the Internet does not provide enough income to live on, but it can enhance an existing line. The Web can give you a much larger customer base and it can allow you to branch out into new products and services much more cheaply than you could in the real world. RoweCom makes money by making on-line purchasing easier.