The media program supports the mission, goals, objectives, and continuous improvement of the school. An effective media program requires a level of professional and support staffing that is based upon a school's instructional programs, services, facilities, size, and numbers of students and teachers. An effective media program requires ongoing administrative support. Comprehensive and collaborative long-range, strategic planning is essential to the effectiveness of the media program. Ongoing assessment for improvement is essential to an effective media program.
Sufficient funding is fundamental to the success of the media program.
Clear communication of the mission, goals, functions, and impact of the media program is necessary to the effectiveness of the program. Effective management of human, financial, and physical resources undergirds a strong media program.