These can mention your website address. That should give you an idea of what I can do when I go to bat for your website. I'm not nervous about giving away too much of my approach because knowing what to do is just part of it. The rest is time and lots of staying organized. Anyone who tries to do this without really liking it, which I happen to, won't do as good a job as I do.
Some websites have one submittable page, others have more.
It's not unusual to see enormous increases in website traffic as a result of good visibility work. In fact, if I don't see it happen, I get depressed. So it's important to have realistic expectations, and sometimes it makes sense to lower those expecations. I try to put all this in perspective on the Feet On The Ground page. Drop me a line if you're interested in talking more about this.