Realistic scenarios are portrayed to bring home the security message and to provide topics for discussion as well as information on the company rules and procedures. The hardware is readily available. Video is flexible and easy to use in a training context and reasonably easy to edit. Video is good at persuasion or appealing to the emotions and therefore good at stimulating debate. Video tape is cheap to copy and to disseminate.
Video requires a low level of technical skill to set up and use.
Video quality on broadcast TV has led to a high level of viewer expectations. High level of production costs for top quality. High rental costs and generic titles not exactly suited to your needs. Programme material can date. Video is not suitable for delivering complex data or certain skills, unless used with other media such as print.