So, for most serious business use, the Web has to be considered busted. Fraud Spoofing Web sites is an easy task. Web pages can be copied, altered, and posted to a new location with traffic directed to the imposter. Businesses, investors, and any other group who uses the Web for commerce can be made victims of Internet-based fraud. As more is at stake and larger transactions flow over the Internet, fraud will only increase.
Web page is often a mystery.
Ironically, these users may be 'securely' connected to a criminal's site. In practice, SSL pages are used sparingly because they require a significant amount of additional overhead, making the download of SSL pages slower, and a poorer user experience. Because of the needs of Web-based business, changes are occurring that will make the Web safer for all users. Many of the changes underway have explicit implications for building trust on the Internet, allowing users, especially businesses, to feel more comfortable about managing the risks in on-line commerce. The potential for reaching new and widespread markets, coupled with the ability to cut sales costs, is driving forward Web content authentication and Internet-based transaction safety.