An examination of the procedures and managerial practices of small business. Specific emphasis is given to entrepreneurial subjects such as the legal organization of the firm, financing, franchising, site selection, employee management, buying and customer support functions. S.H. Sports marketing focuses on the different problems presented in developing promotional programs for sports teams. Emphasis will be placed on professional and collegiate level. A survey of potential sports-related jobs is included.
Student fee is required.
A study of the economic, political, cultural and business environments affecting the international marketing operations of the firm. Market selection decision, entry and operating decisions, marketing mix decisions and organizational structures are examined. Various courses offered in conjunction with curriculum needs and the availability of faculty with relevant expertise. The course includes the study of marketing management theory and the experience of business and marketing planning. The course includes substantial experiences with market simulations and the development of written and oral communications skills.