No units were delivered. But e-tailing also brings dangers for the merchant. Several hundred of the units had been ordered by the time the error was caught. Future Shop originally said it would honour orders of one or two units. Now it says, it will honour all single orders.
Service is another key issue that concerns potential online buyers.
If you're thinking of joining the masses of electronic shoppers, CBC Online has set up a primer for you. Most e-tailers may have cut themselves out of a large chunk of the Christmas shopping season. They've set ordering deadlines of up to a week before Christmas to ensure delivery in time for the holiday. But that eliminates the last minute impulse buyer who needs to buy something but may not want to wade through a crowded mall. In order to make sure your online shopping experience doesn't swirl down the drain, or spiral out of control, take a look at these pages.