Telemarketing is now the largest sector of the market and one which is growing rapidly.
In general, it is the new technologies entering the market that are propelling growth. Even traditional direct marketing techniques such as press advertising are increasingly utilising website addresses, freephone numbers and call centre follow-up techniques. Additionally, a growing number of companies are utilising sophisticated database marketing techniques to support telemarketing and direct mailing campaigns. In addition, the number of UK citizens accessing cable, satellite and digital television is growing, as is the number of Internet users. However, there is a growing number of secondary players in sectors as diverse as telemarketing, contract magazine publishing and list brokering.