Copy is the term used for any text that goes on your Web page. Whether it's a heading, a company slogan or the story of how you created your business, copy helps you convey the important parts of your site. It's through great copy that you can convince customers to stay at your site a while longer and come back more often. Graphics can enhance a site but can never take the place of excellent, informative copy. People want value when they go to Web sites.
Value can be in the form of a special offer, but more often it's in the form of information.
This is true of e-commerce sites as well as standard Web sites. Creating clear copy is essential to attract repeat visitors. For e-commerce sites, straightforward copy can establish trust between you and the customer. For example, there are many ways to sell books online. One way is to create a list of authors and titles.