Application of research methods and procedures for problem solving and impact assessment in advertising and public relations programs. APR 590 Special Topics in Persuasive Communication. A specialized course in the planning and execution of advertising and public relations programs. APR 592 Integrated Communication Project. A message-oriented course.
Students conceptualize and execute integrated communication programs.
APR 596 Independent Study or Research. One to three hours. APR 597 Communication Campaign Workshop I. Three hours. Research to develop an advertising and public relations campaign for a specific organization. This is the preparation stage for the major case study prepared by the student in APR 598 .