Dynamics of Customer Service Customers are the most important part of your farm business. Surveys show that you have more dissatisfied customers than you realize and unhappy customers can destroy your business. What Offends Customers Different customers are offended by different things. Customer Service A good customer service program is built on satisfying the many diverse wants and needs of your customers. Learning about your customers' wants and needs is an important first step in the process of providing good customer service.
Some businesses have short-run successes despite poor customer service.
However, in the long-run, you must establish an effective customer service program if your business is to grow and prosper.