Your Site Keep pages short and to the point. Most search engines weigh the search term against all the words on your pages to look for a good match.
Shorter pages rank higher than longer pages for any given word.
Write a good HTML title . Usually this will be the most important keyword. That may, or may not, be your company name. The title shows up on most search engine results and the words are given great weight. Use Meta Tags to tell the search engine about your site.