Second, a crisis can create improper or distorted perceptions. A crisis may involve allegations that tell only part of the story and stimulate negative impressions by the public about the organization. Unfortunately, perception is too often reality. An organization, therefore, must be prepared to deal with erroneous comments. Third, crisis situations are almost always disruptive to the organization.
Work is placed on hold until the crisis is resolved.
Last, a crisis generally takes the organization by surprise. You must develop a crisis plan prior to the onset of a crisis. Gather and classify information into categories, such as facts and rumors . Select crisis management and crisis communication teams. Everyone in your office should know who are on the crisis communication and crisis management teams.