The beauty of the World Wide Web is that it can help bring together people with similar interests. There are many discussion or news groups where those who are interested in a topic can discuss it with people around the world. When you find a group that discusses topics related to your business, you may think that you have struck gold. As with most things that seem too good to be true, there is more to news and discussion groups that meet the eye. First, most groups do not allow blatant commercial messages to be posted.
Violators run the risk of getting flamed and being banned from the group for life.
Second, bad news spreads quickly, especially on the Internet. There are discussion groups that discuss how bad some companies are. This is not the kind of publicity you are looking for. There is a simple rule to follow when posting to discussion and news groups. Try to be helpful with your posts.