The client almost always pays the bill. Most of the same issues apply. It is amazing how few companies make the effort to evaluate a recruiting firm before they give it an assignment. The company has a staffing need upon which they have decided to use an outside recruiting firm. They have committed to pay a recruiting fee.
Some companies then turn around and select the first recruiter who comes to mind.
As often as not, they do not select the best firm for their search. Once they have chosen one, two or more firms to whom the assignment will be given, they will share confidential company information with the recruiting firms, without knowing enough about them. It is not that difficult. When a company is selecting a recruiting firm, it should have a complete understanding of the services to be provided, the method of operation and limitations affecting the search, who will handle the assignment, and what the fees are. The client should know the quality, professionalism, reputation and track record of the recruiting firm.