X marks the spot.
X for extreme. E. Oh well, it makes for a pretty cool logo. August 2000, the summer Xgames descend on to the streets of San Francisco. The Xgames are not the top events to the athletes in these sports, but the potential exposure that these games provide is undeniable. All the events were free to the public, and thousands came down to the city by the bay to enjoy the action sports and some free music.