I discontinued with the sale of Christmas cards after two years, the main reasons being the dependence on friends to do the legwork and the seasonal nature of the business. Instead, I sold life insurance and investments in bonded Whiskey in Scotland. It was a most exciting period. Despite my lack of experience and having to learn everything by myself, I achieved sales which I had not realised was possible. When a person trusts you, he is prepared to listen.
Sales boils down to people selling to people.
I make sure that I have a thorough knowledge of the products and services I am selling. Whereas no one can be expected to know everything, what I don't know, I never try to bluff my way through. Find out and provide the information later. Product knowledge means good presentation. I always make sure that the product I sell is good, efficient and effective.