Determines the marketing efforts you must put forward to drive sales. Place defines the type of individual who will be persuaded to invest in the event. Internal vs. external event marketing Promote products and services. Retail events Fairs and festivals Launching new products Retail events Petting zoos, fashion shows, Santa Claus appearances. Consider external and internal customer.
Timing is everything.
Tie in with paydays. Most target women. Develop markets with disposable incomes such as men, teenage boys and senior citizens. Size of committee depends on complexity of event. Need people with imagination, persistence, patience and sense of humor.