The healthy change will be highlighted for consumers with shelf hangers, new labeling and television commercials.
Studies show most American eat less than half the fiber recommended for a healthy diet.
Fiber is something all of us need everyday. Consumer research showed that people are becoming more aware of the need for fiber in their diet and are seeking products with higher fiber content, said Harold Heinze of Mrs Baird's Bakeries. But at the same time, people want to eat the foods they love. The National Cancer Institute recommends incorporating 30 grams of fiber into the daily diet. The added fiber offers another healthy bonus for consumers when it comes to watching their waistlines.