This type of site can be very successful on the web. The best niche sites are created by small businesses that capitalize on their area of expertise. For example, an owner of a flower shop might create a site that gives helpful hints about gardening or other horticultural interests. These sites tend to attract and keep visitors for the useful information they provide. To succeed, a niche site must provide useful information or services, be kept fresh by frequently updating the content, and not be perceived as simply a marketing tool to generate sales.
Some corporations choose to build fun sites to amuse and entertain their visitors.
They might sponsor online games, comic strips, puzzles, or contests. Usually their corporate logo will appear on the pages as a passive advertisement for their brand. These sites are most effective as gateways to the company's more serious corporate web sites. The logos on each page serve as links back to their major home page. A fun site may also run the risk of losing potential customers who feel that your company does not take its business seriously.