Keeping track of the customers walking in the door, their likes, dislikes and how they want to be served, empowers businesses to cater to each individual's personal preferences. The technology can tell retailers exactly who's in their store at any given moment while offering full purchase histories for each shopper. In addition, stores will know what the customer bought at their last visit and what they might need for accessories. Restaurants can record information such as favorite table, beverage choice, and even meal preference. Hotels may register data such as room preferences, climate control settings, and even personalized voice mail.
Surveys show customer satisfaction and retention depends upon the quality of the service received.
Readout antennas can also be in counters, walls, and in floors. The tag is powered by radio frequency signals issued from the reader. As the consumer passes by a reader system, the tag transmits its unique ID code to the reader. The reader then communicates this activation to a central database. Read Only contains a unique factory code.