Internet companies seek female website designers to target the growing audience of women online. In the first quarter of 2000, 50.4 percent of Web users in the United States were women, according to Media Metrix, New York. That number has risen 15 percent since 1995, and is the first time women have outnumbered men on the Internet. But there is still a stigma attached to women in high technology, said Kevin Kennedy, chief executive of Webgrrls International, a networking organization of women in or interested in new media and the Internet. Webgrrl's goal is to help women learn new skills, network, and find business leads.
Technology really is now about creativity, connection, and communications.
The more we can position it into that category, it will be more readily embraced. Perhaps best of all, computer experience isn't necessary.