For seven days and six nights, the road trippers will live like rock stars, cruising in style from Las Vegas to San Diego in their own official concert tour bus. The grand prize for four includes round-trip airfare, hotel accommodations and spending money. Secondary prizes include Sharper Image electronics, Alpine CD receivers and Maxim and Stuff T-shirts. Adams Handbook Advance 2001. Like cars, he said, beverage alcohol serves as a status symbol to many.
Scotch sells on image and product.
We have a great product story, so we just want to have an image that people feel is relevant, that they can relate to, that they want to become part of their lifestyle. Premium Growth, But Watch Out for the Economy Overall, the category is going to continue to experience growth in the premium end, both for blends and, of course, single malts, Dubin said. There is going to be a heavy focus by all suppliers. It's really up to us to get the information to the consumer about what kind of wonderful, complex product Scotch is and how they can enjoy it. Still, now that the economic engine has slowed, it's time for adjustments.