Previous conferences have taken place in Washington, DC, and Boston. The event offers 16 breakout sessions targeted to public relations professionals at all levels, and for both agency and company-side practitioners. Topics range from a panel of venture capitalists discussing how to develop relationships with the analyst community to the nuts and bolts of a successful technology PR program. The 2001 program consists of panels and individual speakers covering topics pertinent to PR professionals at a variety of levels. Included are topics on HR issues in a highly competitive environment, prognostications on the future of PR, and crisis communication, to name a few.
Speakers run the gamut, from heads of PR agencies, to headhunters, to heads of in-house departments.
Award winning reporter and editor, Walter S. Mossberg, of The Wall Street Journal, will be the keynote speaker at the conference luncheon. Mr. Mossberg currently writes two regular columns, Personal Technology and Mossberg's Mailbox. In addition, he is a contributing editor of Smart Money, The Journal's monthly magazine, where he writes a column entitled The Mossberg Report. Mr. Mossberg is also a regular technology commentator for the CNBC network and contributes a weekly commentary for the public television series, Digital Duo. The Technology Section's Fifth Annual Awards for Excellence in Technology Journalism will be presented to winning journalists at the conference luncheon.