This number is expected to grow to 5.7 million by 2003. When you consider that the average truck has more than 500 square feet of space on its sides, with an additional 40 square feet on the back panel, that means that there is more than 200 million square feet of prime moving advertising space that can be targeted for specific regional or local demographics. There's also room for digital technologies to expand in this marketplace. I.T. Strategies estimates that digital currently represents roughly 3 percent of the fleet graphics market and will grow to 5 percent in 2003. Currently, the majority of this market is printed via screenprinting and vinyl lettering technology.
Trucks come in a variety of shapes and sizes.
According to the U.S. Census, more than 50 percent of the trucks on the market measure between 20 and 27 feet long. The latter category makes up almost 80 percent of the market. The U.S. Census divides this into several categories including vans, flatbeds, dump trucks, etc. Keep in mind that the trailers are detachable. Hence, a company may own just a few tractors, but several trailers.