Please enter the percentage of each of your target customers in each category. Social shoppers - take pleasure in shopping and enjoy visiting stores. It's an opportunity to get out of the house, or office, and to meet people. Experimenters - the first to try new things and are very happy to do so. They generally have a house full of the latest gadgets.
Shopping is generally a chore.
The stereotype is the busy parent who has to shop on the way from school with children in tow. They prefer not to experiment and will wait for technology to become mainstream before adopting it. However, service and quality are still important since this forms part of the value of a product or service. Ethical shoppers - ethics are their main criteria for shopping decisions. Click on the button below to see your results.