Communication and business practice must be adapted to local circumstances. Generalizations regarding Latin America are dangerous. Many of the countries differ greatly in socio-economic status, educational levels, governance, and composition of the population. Perhaps it is enough to convince global managers of the important distinctions that exist between the people of this region and Americans in critical matters like physical appearances, language, religion, family, social attitudes, and other assumptions that influence business practice and relationships. The social situation in Asia is normally peaceful, but also very dynamic, often volatile.
Traditional societies are in transition.
However, in these ancient lands and cultures, trade has always been the way to promote commercial exchange and prosperity. See American Chamber of Commerce in Japan . Business practices varied according to whether the capitalist or socialist system was used. The demise of communism has blurred the demarcation but complicated the situation by adding more nations and cultures to an already highly diverse mixture of peoples. At the end of the 20th century, profound economic, social, political and cultural changes in Europe, East and West, call for transformational leadership if free enterprise and democracy are to flourish there, while human rights are respected and protected.