Hitler used emotional words to appeal to the people who were very poor at the time of the Great Depression. Buy the most delicious hamburgers at Loney's Restaurant. Please send money to our organization to help homeless, hungry, and helpless children. Glittering Generalities - Adjectives are used in the superlative form to place the product in the glittering spotlight. Notice in Hitler's speeches how he promised that Germany would have all of the power and be the best country with the most power.
Selected words are used to make a product, a person , or a group of people sound bad.
This is how Hitler tore down the Jewish race. Hitler put down the Jews and convinced teachers to begin the process by explaining how he thought Jewish people had very little brain power. As an example of this name calling, see the book, Daniel's Story by Carol Matas where the teachers made fun of Daniel because he was Jewish. These can be found on the Internet as well as in Grolier's Encyclopedia . Then he holds the tape up to the class.