Faster business processes that could be adopted to gain competitive advantage. Opportunities are new things, or old things never developed to full power. Every organization has opportunities. The trick is to recognize and identify them. Threats Threats are indications of impending failure.
Threats can be obvious or invisible, emerging or powerful.
The important goal of this analysis is to discover and recognize and identify sources of threats. Don't get sidetracked, yet, in the Chicken Little panic syndrome. Competitors forming strong alliances. Suppliers selling direct to your customers. New technologies or processes that you don't understand.