Periodic news conferences during a disaster should be timed appropriately for media needs and should include accurate, consistent information. At the news conference, and other times, the same person, e.g., the Public Information Officer, should give the information. This establishes rapport with media and adds a level of confidence to the information given. Tim Cohn discussed how to communicate with legislators in Congress. As a result, their voices are not heard.
Timing is critical as windows of opportunity exist for effective legislation.
Hazards advocates need to keep an eye on the legislative calendar. When communicating to Congress it is important to do your homework first. Provide technical assistance to Congress. For example, back up what you are trying to communicate with good graphical material or position papers. Keep your message simple with an eye on the need for a sound bite.