David Hall, president of TNN said more than 23 million viewers of TNN Motorsports maintain and repair their own automobiles. And SFX promotes events like the United States Hot Rod Association's Monster Jam, a get together for truck aficionados who live for the revving engines of pumped-up trucks that straddle oversized tires. In addition, Wrenchead has a premiere merchant marketing agreement with Yahoo. Of course, Wrenchead has competition. Each company offers a catalog of replacement, accessory, and performance parts.
Users can search for a product and the companies chose a vendor in a compatible location.
Like its Alley antagonist the company used its initial investment to establish its brand and develop its catalog technology. In the future, the company headed by chief executive officer and founder Alan Bennett plans to build up its search engine capabilities to connect B2B businesses. In fact, although Wrenchead is a consumer retail play, it's business to business relationships, that is, its relationships with vendors, are crucial, said Conrades. Overall, the company cuts significant business to business deals. Wrenchead's distribution model is regional, linking New York shoppers with East Coast vendors to insure timely delivery.