The partners will focus on marketing and product development to reach a broader market and address the needs of visitors better. We are ready to build on our strengths and continue the growth of this industry into the future. The significant growth in Yukon's tourism over the past several years is being recognized across Canada, Keenan noted. The CTC, Canada's national tourism marketing agency, has acknowledged that northern tourism products, such as those available in the Yukon, are a major component of how Canada's tourism industry will meet increasing visitor interest from around the world. This places the Yukon and the northern territories in a prime position to meet visitor interests.
Tourism currently accounts for more than one in every ten jobs in the territory.
Even Yukoners not directly involved in tourism reap the rewards as tourist spending filters through the economy. As a lead player in the new partnership, the Government of Yukon, in conjunction with the Tourism Industry Association of Yukon and the Yukon First Nations Tourism Association, will play a major role in addressing the Yukon's marketing and product-development needs.