The ever-extending hand of corporate sponsorships will grab an Arizona high school region name for the first time. The idea came up at a region athletic directors' meeting this year and quickly was pounced on by Wells Fargo Bank. What we're getting is more than generous. I think we could stand on our own two feet, but I also know you're at the mercy of the gate. Wells Fargo is not the first corporate sponsor in high schools.
Schools have banner advertisements.
Signs line baseball fences. The state championships are sponsored by State Farm. But the bang for Wells Fargo's buck will come in the publicity it gains. Kinnison split the cost with Tim Wennes, Wells Fargo's head of metro grocery banking, and Steve Hopkins, Northwest Valley community bank president. The publicity alone, I don't know how much that would cost.