Telemarketing and direct mail are the two most obvious methods to stay in front of your target and help move them through the early stages of the sales process. Direct mail is relatively inexpensive, efficient, and it makes it possible for you to give a full and complete sales presentation. As I mentioned, your prospects may save your direct mail for future reference or, to share with other key people involved in the decision-making process. One- shot mailings will likely produce leads and sales. But a carefully planned and regularly scheduled direct mail program aimed at your best prospects can multiply your results considerably.
Telemarketing is relatively inexpensive and interactive.
When you make contact with your prospect, you're able to quickly assess results. One of the biggest benefits of an ongoing direct mail program, in addition to positioning you to benefit from change, is its ability to educate, inform and ultimately persuade. Direct mail combined with select telemarketing helps you realize the greatest benefits. Isn't hindsight 20-20. Track Marketing Group - All Rights Reserved.