There are various paradigms that service firm professionals follow to build and sustain their practice. For some practitioners, being recognized as a technical expert and maintaining that status is their ideal model.
Technical expertise is important, but much less so in today's market.
Studies continue to show that the vast majority of purchasers of professional services do not have the knowledge to adequately judge technical quality. Today's paradigm continues to shift from technical expert to a much broader set of skills that will benefit not only clients, but also service professionals. Technical expertise is the foundation of this model. Upon this technical knowledge is built the focal points for the service professional interested in building a profitable practice. The model calls for the fee earner to increase the number of individuals he can claim as a coach .