This is the technique most associated with marketing research. 1.1 Telephone Interviews Telephone ownership is very common in developed countries. It is ideal for collecting data from a geographically dispersed sample. The interviews tend to be very structured and tend to lack depth. Data is collected on a survey.
Some surveys are very rigid or 'structured' and use closed questions.
Data is easily compared. The research will probe and develop points of interest. The Internet can be used in a number of ways to collect primary data. Visitors to sites can be asked to complete electronic questionnaires. However responses will increase if an incentive is offered such as a free newsletter, or free membership.