The course will focus on the use of the MS Office suite and Adobe PageMaker. Photography Students will learn the skills and terminology to work with photographers and designers in the field. This subject area provides students with the skills required for public relations assignments, involving photography and processing. From a photojournalistic perspective, students learn how to use a 35 mm camera, how to take newsworthy photographs, and how to prepare photos for dissemination to internal and external audiences, including publications such as newsletters and brochures. This subject area provides an overview of the layout and design process, including design basics, terminology, techniques, equipment and procedures.
Students explore creative techniques, including digital imaging.
Students will also develop the skills required to design, create and manage an effective Web site. This course provides the students with an introduction to marketing concepts and theories. It also addresses the integrated nature of public relations and marketing processes, and introduces the concepts of public relations consulting. Students will research the converging functions of PR and marketing, conduct market research and develop an integrated communication marketing plan for a small consulting business. This subject area provides the student with the necessary instruction and opportunity to develop a PR portfolio.