The course examines the marketing environment, with particular emphasis on the cultural aspects, and its implications for market entry, product and promotion planning, pricing and distribution, and relationship management. The course integrates material from disciplines in the social sciences with concepts from marketing management. The focus of the course includes international markets in Asia, Latin America, and Europe as well as ethnic markets within the United States. MKTG 181 or permission of the instructor, and BUSN 80. Small Business Entrepreneurship Evaluation of venture ideas and the conversion of these ideas into viable ventures.
Students develop their own business plan for a new enterprise.
Principles of Marketing Introduction to the fundamental principles of contemporary marketing. Covers the role of marketing in society, marketing strategy and planning, segmentation, product policy, pricing decisions, promotion, and distribution. Stresses topical examples. May be taken only once in a program of study, even though different versions are offered under the same title. Consult quarterly schedule of classes for description.