But that's his job, after all. Each year, Ruinemans advises banks and telecommunications companies on how to build creative business models for the new world of work. I'm good at making people smile. Humor is an effective way to open up the mind. It's disarming and gives perspective.
Some companies are so focused that they completely lack a sense of humor.
They forget that there's a human side of their business. It's okay to stick a clown nose on your competitor. Before people implement ideas, they usually need a friendly kick in the pants. Stories, examples, and metaphors help people think beyond conventional space and inspire them to move forward and act. Sure, it's easy to get overwhelmed by change.