In the bottom right hand corner of the screen the producers have superimposed the identifying number of each selection as an added help. Media and Representation 80 min. The Global Citizen 30 min. A typical item running about 5 or 6 minutes, hosted by a City TV videographer identifies its topic or issue, interviews a couple of people in the know, shows some relevant vdeo footage from various sources, explores more than one side of the issue, asks more questions than it offers opinions. The brevity of the selections makes them ideal for classroom use, encouraging multiple screenings for in-depth understanding.
Some groups claim the ads are pornographic and anti- feminist.
The discussion of the significance of the ads, and of their impact on the advertising industry, art and society is bound to engage any class. This clip features a very controversial ad for a british bank, that will set classrooms buzzing. The Teacher' Guide will be a boon to all teachers. Those who are relatively new to media eduation will find in it detail and insight that will help them understand and implement the aims and processes of the media class. Those who are more experienced will appreciate having the wealth of ideas from the authors to add to their own approaches.