Naming your company, naming a new product or service. I teach classes comprised of entrepreneurs and start-up business owners. My advice to all business owners, particularly if you are lucky enough to be choosing a name for your company instead of inheriting it, is short and sweet. First, take more time to name your company than you did to name your first born child. Second, don't follow my example.
Truth is, most monograms have no memorability, or spirit, attitude, message or promise.
Give your service or company a name, not a monogram. Hair salons are famous for clever names. And sometimes they're innovative and memorable. However, choosing a funny or clever name for your business sets a tone that you have to live up to every day. Remember that most people take their haircuts as well as their time and money seriously and expect you to as well.