The company tests each idea and rates the information through a standard procedure. The results are available to prospective buyers online at no cost, so they can examine it before making a purchase. The site also enables individuals to contact idea authors directly before and after a purchase. Idea Exchange also offers customized ideas. The firm s Web site lists experts in various fields.
Users find experts with skills best suited to their requirements.
Then they can ask them questions over the phone for a fee. While the Web sites can be helpful, they must clear a few hurdles before they are widely adopted. One major issue is protecting the ideas. A corporation may be working on a project and receive a similar, unsolicited thought from an outsider. When he sees the product he may think his ideas was stolen, and sue.