Webcast users tune in according to same locations that the overall online population. If anything they show greater usage at work, which along with their online buying patterns indicates they are heavier than average internet users. Almost half planned to watch more. The study canvassed the behavior and attitudes of 1,527 internet webcast users. Ad impressions are delivered as display views of a graphic on a particular webpage or multimedia player such as the RealPlayer.
Some advertisers prefer to pay per clickthrough.
A banner ad on the music resource page is an example of a low cost space.