Those commercials on TV were proportioned to programs, targeted, and exposed repeatedly in prime viewing hours to give the advertiser measurable controlled brand control. Turns out you were living in a fool's paradise. One hour spent online can expose you to not just dozens more brand logos and messages but literally hundreds. We're not just talking banners either. Unlike billboards covering a well-traveled route and catching you whether you turn left or right in the internet, the audience drives.
Word of mouse is all powerful.
So grabbing attention without too much unsightly brand makeup is the challenge. They're checking you out, then slipping that ring on your finger without delay. We're talking commitment here. So the lesson is once you're noticed you better have the goods big time, or else you'll lose not only their attention, but the sale. Once they marry the brand they don't want too many more visits from the relatives.