The journey began in the '80s with Stewart's books, progressed into the '90s with Martha Stewart Living magazine, and today includes television, radio, a mail-order catalog, and a website. As someone who's reaped the fruits of this special relationship, I assure you my mother's money has been well-spent.
Today marks perhaps the most important day of that union.
It includes Martha's bestselling books, two regular magazines, special publications like Martha Stewart Holidays , a newspaper column, and a radio show. In publishing, the biggest risk is advertising. Head to the local Kmart, for example, and you'll find Martha Stewart products ranging from bedspreads to garden tools. Unlike publishing, I can't find a weakness in the merchandising unit. The food opportunities appear the most promising.