Anything they can do to accomplish that goal is well-appreciated. But you will have to go to them. You will have to introduce the concepts and philosophy of chiropractic. You will have to help them see that their wellness philosophy and the wellness philosophy of chiropractic are a perfect fit. Considering how important wellness and mobility are to this population, they are being substantially underserved by chiropractic.
Seniors care about their health more than almost any other subgroup.
They have the freedom to come to your office at almost any time. They know they have to take care of themselves or perhaps face the rest of their lives bedridden. Make the senior population a priority for your practice for the rest of 1999. Speak at their community centers, encourage patients to bring parents and grandparents in for examinations. Let them know that chiropractic is not only safe for them, but can enhance their quality of life.