Because of the barriers erected by the system, this change usually goes unnoticed. For a time, this makes no difference. Then small strains begin to show. The returns are getting smaller in the presence of far greater effort. Continuing to repeat the old pattern is yielding less or even negative growth.
Systems resist being changed.
But to grow and fulfill their destiny, change they must. The business begins listening to its customers and employees. The business creates a new emphasis on quality and marketing. The business now has become far more valuable by incorporating the new and different into its core structures. Auditing passed through this phase during its first cycle when the Institute of Internal Auditors was born and Victor Brink and others were talking about a new methodology in the service of general management.