Don't give a standard speech on features and benefits to senior executives. Show them that you understand business To score with senior managers, you need to demonstrate that you know more about business than just your own services. Those who can talk about finance, product marketing, information management and manufacturing make a much more favorable impression than those who talk only about their work or product. Read Business Week, The Wall Street Journal, Financial Times, Fast Company and other reputable business papers, trade magazines, newsletters and online services. Keep it simple.
Senior managers feel suspicious and annoyed by overly complicated or self-important presentations.
Make your main points obvious. Being coy, shy or indirect often leads to a lack of closure with senior managers. They have neither the time nor the inclination to decipher your subtle innuendoes or wade through the subtext of your data and anecdotes for the truth of what you are saying. Get to the point, fast, and say it out loud, no matter how obvious it seems to you. Provide specific analyses and recommendations.