Thousands of radio web sites still sit waiting for a payoff. Someone in this new media has been looking at radio with the same eye radio used to look at the Internet. There is a war brewing, but it's on our turf. Radio, failing to understand the Internet in its infancy, finds this new media has grown up. And although its not fully developed, Internet folks have the edge in this battle because they do understand.
Stations are no longer one of x-choices in the market.
They can't hide behind FCC frequency assignments. And, about this new ground, broadcasting on the Internet is the easy part of the equation. Getting people to your Internet address is the problem. The fight is not for part of cyberspace anymore but for the listening audience. Sites like Yahoo and LookSmart have the potential to introduce their brand of radio to millions of users who will listen on their computer.