The ad is based on recent research showing a major link between a common form of blindness and smoking. The advertisement was launched by federal Health Minister Michael Wooldridge who said it was already widely-known that smoking can kill through lung cancer. Dr Wooldridge said the latest anti-smoking advertisements were aimed at young people who had been found to be more worried about disability than dying.
Young people feel they're indestructible.
So the most recent ads we're running focus on disability rather than death. Professor Hugh Taylor from Melbourne University said new research showed macular degeneration was closely linked to smoking.