On some topics, the owner is the best person to relay valuable information. In other cases, the owner should consider providing funds to send employees to specific college classes, seminars or workshops, which provide specific information. People are a key factor in joining the capital and physical resources of the company to produce profits. Well-trained and motivated employees can prove to be the difference between success and failure. Training helps the company maintain its readiness to respond to the marketplace.
Trade associations can often help.
Trade magazines, books, seminars and conferences all can provide an avenue for modestly priced and very focused training for industry members. More than 12,000 volunteer, business counselors donate their time and talent to assist entrepreneurs.