Most servers record an ad as served even if it was not. Click through The percentage of ad views that resulted in an ad click. Advertisers will pay Internet publishers based on the number of clicks a specific ad banner gets. CPM CPM is the cost per thousand for a particular site. If a page containing two graphics is viewed by a user, three hits will be recorded - one for the page itself and one for each graphic.
Webmasters use hits to measure their server's work load.
Because page designs vary greatly, hits are a poor guide for traffic measurement. Page Views Number of times a user requests a page that may contain a particular ad. A lot depends on the goal of the campaign, builing brand awareness, increasing sales, etc. Early attemps at determining ROI in Internet advertising relied heavily on the click-rate of an ad. Sponsorship Sponsorships are increasing in popularity on the Internet.