And, in order to prepare for a show, Lindquist enters the catalog numbers of the prints he is going to exhibit into his database, and out comes a list of every item that needs to be framed, showing the sizes for mats, frames, and glass along with an estimate for the cost of each piece and for the whole show. Since prospective buyers have to know about the existence of a piece of art before they can even think about purchasing it, many artists spend a lot of effort trying to make their work visible. Sales materials and images . They design letterheads and logos to distinguish their business materials. They design and even print out business cards.
Several artists create brochures to promote their work either to dealers or directly to the public.
I'm hoping that will encourage sales even when I'm not selling my work at locations outside my studio. Several people use digital cameras to shoot their work and then make diskettes, Zip disks, or CDs, sometimes in slide show format. Julien Douglas of Napa CA prints out her pictures and sends them by good old ground mail, and others use their images for brochures, business cards or even stationery. Proposals for commissions, shows, grants, etc . Most applications for residencies or grants require a written statement about why the applicant deserves to be chosen.