Shooting is too difficult, and too many actors can get there easily.
By using an Internet site and phone banks, union members, upon learning of the location of a shooting set for a commercial, have been able to quickly mobilize pickets. In some cases producers report that they have had nonunion actors defect to the picketers at production sites. Such incidents, combined with the need to recruit new actors, are causing some cost overruns. The producers are retaliating by shooting on private property in order to shield cast and crew members from pickets. Producers are also disguising actors as crew members, hiring extra security and preparing so-called exit plans for each day's shootings.