Less than 30 percent of referrals come from attorneys or accountants. They would like to see more opportunities than they currently see and refer investments they make to their investment network. Contrary to venture capitalist, angels don't rank comprehensive business plans on the top of their criteria list. However, they rank management ability the highest, and seek a clear, demonstrated market need, plus a large market potential for the product or service. The financial marketing mindset with angels is a little different than that of dealing with venture capitalists.
Venture capitalists know what they want and how to go about getting it.
Angels, on the other hand, react to your proposal by determining in their mind if you're being fair. While they are also looking for a financial return, they frequently are seeking a psychic or intangible reward like helping minorities, creating jobs, revitalizing urban areas, or simply contributing back to society for their success. Your First Task Is to Locate Them. It's a tough task. They don't advertise, they network quietly.