Others may provide hit counts by page, graphic or link, or even tell you what countries your visitors are from. You can successfully convert those traditional surveys to on-line questionnaires. By eliminating printing, postage and operator training, on-line surveys cost only a fraction of traditional surveys. These eliminations also make on-line surveys fast, with almost instant feedback and results. This tendency skews the sampling by selecting only users who are fairly new to the web.
Surveys are also subject to self-selection.
If a question offends, a respondent may discard it or not answer it truthfully. For example, many people will not choose the smallest household income in a list, even if it accurately reflects their actual salary. Focus Groups Often, the more targeted the survey is, the more beneficial it is to you. Virtual focus groups are ideal for inviting select users to participate in surveys and discussion groups. Focus groups allow you to pick and choose your participants.