The number of public web sites has approximately tripled in the two-year period from June 1997 to June 1999, increasing from 800,000 to 2.2 million. In today's fast paced business community, getting access to current information is important to staying competitive and successful. Not since the invention of the telephone have businesses around the world been able to reach more customers and provide more information. A Web Site is the most cost effective way to reach such a large audience. Access to your information is constant, your web site never closes.
Successful campaigns require a large expense and the effects are short term.
Today, the most productive way to use traditional marketing techniques is to promote your web site. This type of program can reduce advertising budgets and increase sales for years to come. Potential customers will then browse, learn about, and even purchase products from your company. Your web site can include pictures, diagrams, sounds, video, shopping carts, and other features appropriate for your business. Like it or not , the Internet is here to stay.