The primary mission is to get customers. Get a product out in four months or go home. All you get is a chance to compete in the market place with a good team. On the Internet, the rules seem to change every six months. Time spent negotiating contracts, in turn, undermines your time to market.
Stock is never as valuable as when it is startup stock.
It's not only what gets them in, it's also what motivates and retains them long enough to achieve some level of success. Create an innovation, retain good people, which in turn attracts customers. Then use customers to attract capital and then spend capital to hire better people and attract more capital. In the Internet universe, the entrepreneur needs to tell their story at I-speed. Even as it promoted the use of teams and the breakdown of bureaucratic barriers, re-engineering provided the intellectual rational for managers to cut costs by dramatically downsizing their work force, boosting work per employee and pushing profits sharply higher.