But our strength also comes from a deeply entrenched management philosophy that is built on a platform of respect for physician leadership and genuine partnership, a combination requiring integrity and open communication every step of the way. Our extensive service area covers more than 5 million lives in Southeast Texas and nearly 4 million lives in Louisiana. Our focus is simple. We strive to provide high quality medical care in a customer-service driven environment.
Satisfaction comes from pleased customers, and that includes physicians, associates and patients.
Providing care is a team effort, and we strive to put the best resources together to achieve that goal. Our first step is partnering with motivated, high-quality physicians who are dedicated to providing the best care possible. We encourage our physicians to take an active role in addressing the issues that affect patient care. Regional medical directors serve in each market to provide physician leadership, a conduit to initiate innovative programs and maintain our high standards for quality care. Physician Practice Partner meetings are held regularly in each region for information exchange and system updates.