Our growers now have access to financial information and can get immediate information on how much their produce sold for that day. A disadvantage of a PC solution is that we would need to introduce additional hardware and servers. Most growers already have a suitable PC, but may still need some assistance with the set-up and configuration. This IT company offers our growers training in Windows and MSOffice as well. They offer a very wide bandwidth.
Speed is important for the success of the service.
We are considering to provide web access to pre-auction deals. This will allow buyers to bid on certain lots outside the auction clock. Now we have our sales staff phoning their relations to offer pre-auction deals. Revenue in 1999 was 103 million guilders. Products in order of importance are mushrooms, peppers, strawberries, apples, pears and various other fruits and vegetables.