Growing Need for High Quality Translation Technology Translation has become a mission-critical task in many areas. As trade becomes more complex and more international, the amount of documentation to be translated is growing exponentially. The success of these efforts hinges on a company's ability to communicate effectively and quickly in foreign languages. Globalization has heralded a shift away from mass production towards mass customization - a company's ability to tailor products to the needs and desires of individual customers and geographic areas.
Successful localization is the key to tapping emerging markets.
To effectively target an international customer base, corporations must localize their web sites. Industry analysts have found that web users are three times more likely to purchase from a web site with content in their native language. TM enables companies to outsource translations while remaining master of content, information and workflow. Consistency, accuracy, and clarity are critical in dealing with customers. The ability to recycle legacy translations saves valuable time, freeing translators to focus on the quality and impact of copy text.