For a toymaker whose bread and butter is licensing popular brands into playthings, its line of wrestling action figures has pinned the consumer down for the count.
Wrestling is hot.
WWF, WCW, and even ECW have made wrestling a prime-time TV ratings clincher, and children, primarily young boys, are ranking the licensed toys high on their wish lists. In the process, the company has bodyslammed the pundits with explosive and consistent earnings growth. In 1996 the company obtained the prized WWF license. A year later the company acquired the Road Champs line of die-cast collectibles, the Remco slate of Tuff Ones, and the Child Guidance maker of toddler toys. Child Guidance has been awarded the Good Housekeeping Seal of Approval.