The look and feel of your site should be consistent. You can do this by using the same logo, background, type style, and navigation buttons on every page. A website is the perfect place to display your entire product catalogue without having to bear the high cost of printing and mailing. Search engines are the number one way of getting visitors to your site. You will want pages that are easily registered by the top search engines like Excite and Yahoo.
Search engines are a lot smarter than they used to be.
If the same keywords appear in all three places, your site gets a high listing. This means that a customer who searches for you using one of your site's keywords will find you linked in the first 10 to 15 sites the search engine presents. To see what Meta tags look like, go to any popular site, point your cursor at the page, and click the right mouse button. This article is courtesy of Dr. Kevin Nunley.