The user experience is simple and straightforward by keeping to drop down boxes and standard registration questions. Solution eBay's integration of NetMind's Minder for Partners lets eBay create ongoing relationships with its registered users, allowing them to grow their community and brand. By proactively providing users with information on auctions they care about, eBay drives more transactions as it entices more people to become involved and drive up the auction price. It's a three-way win situation. Bidders are pleased because they don't miss auctions of importance to them.
Sellers are happier because additional bidders help increase the auction size.
Finally, eBay ultimately improves its own revenue stream as it corollates with the increase in seller revenue. Copyright 1999 NetMind. All rights reserved.