They time their lifes around the games. Now people are basically numbed by it. It's football season. Edwards stressed that SportsTalk is for the casual sports fan. There has to be humor.
Sports is like theatre.
We're not statistic- driven. Edwards isn't looking to bang heads with XTRA Sports 690, the area's only all-sports talk format station. But he has to get ratings. I think we had like a 3.5 or 4.0 when it was on in '91.