Audiences are growing tired of commercials cluttering the airwaves which forced advertisers to think quickly to find a better way to promote their products. Product placement is a very efficient and inexpensive way for advertisers to promote their products. The costs range from 20,000 to 100,000 dollars. As a result brands get exposure without the high cost of commercial air time. Product placement is a clever way for companies to advertise their products with no commercials interruptions.
Some recent examples involve a few very popular television programs.
Agent Scully on the X-Files uses a Nokia 8860 wireless phone when calling Mulder. Regis is there to remind the audience that every time the phone a friend lifeline is used. Party of Five is advertised on the box of 12 packs of Dr. In a recent episode of Party of Five Neve Cambell grabs a can of Dr. Pepper out of the refrigerator.