And intelligent creators and consumers of the print and the electronic mediaunderstand that simple fact also. Ideally, each goes with its strength. Television is immediate. Of course, with time being so important in television, sometimes TV news reports rumors, incomplete stories, and facts that haven'tbeen checked-out or researched adequately. The rush to be first with the news and the pressures of live broadcasting have their unique pitfalls.
TV is also very visual, personal, emotional.
Quality of thought is less important than the power of the picture. Reflection is less important than immediacy. Content takes a back seat to emotion. We see tearful reactions,heroic acts, helicopter shots of fires and destruction. The images are gripping and memorable.