To promote his consulting firm that specializes in international development for U.S. corporations, Mike Florimbi, president of Florimbi Partners International in Dallas, used a range of marketing resources, including print brochures, email, a website and personal networking. Unfortunately, there's no single answer. Your choice will depend on the market you're trying to penetrate and how much you're willing to spend. For instance, whether you choose a Web site, brochures, fliers or a resume depends on your initial budget. Multicolor, multipage brochures cost thousands of dollars.
Web sites can run in the hundreds, even thousands of dollars.
Either way, it's best to have your print and electronic marketing materials professionally prepared, experts say. Also remember that you can't deliver your services until you've developed a client base. Networking is the single best method to build business relationships and identify consulting opportunities. They already know the quality of your work and achievements. Notify them that you're now a consultant and available on a contractual basis.