Communication audits model how the communication process is working in the organization, based on the stated goals, the resources committed and the perceptions of the employees. The audit can determine the credibility of management and the effectiveness of supervisory communications. Audits can measure employee attitudes and their knowledge of the company, the effectiveness of feedback programs, and the impact of corporate media. Focus groups provide qualitative information, which means that they show not only employees' opinions, but also the context of those opinions. This assessment can be used to identify the effects of individual personalities and define the content of jobs and roles.
Surveys allow people to participate anonymously.
This data is more quantitative than qualitative. The theory is that the more people interact, the more successful an organization is. An attitude survey or organization audit is normally used when there has been some major change in the organization, such as realignment, downsizing or reengineering.