New to This Edition Forecasting has been moved forward to chapter 3, fitting better with the strategic material in the early chapters as requested by adopters. A new Supply Chain Management chapter has been added. Excel spreadsheet examples have been added, built primarily into the solved problems. A new Presentation CD ROM will be available for adopters including a wealth of materials in electronic form. Features Clearly written and understandable presentation of concepts, from strategic considerations such as TQM, JIT, plant location, and product design and development all the way down to the 'how to' details of forecasting, inventory models, and process control charts.
Solved problems provide detailed 'how to' examples for student self study.
Balanced mix of newsclips from the popular press, classic readings, and short articles all highlight and support student motivation and understanding of the real world applications and the preeminent importance of OM concepts in business today. A wealth of carefully tested and refined assignment material is included, from thoughtful discussion questions to conceptual 'big-picture' memo exercises, cases, and operations tours, along with a complete set of problems. Text presentation is supported by more graphic illustrations than any other, using four color for interest and function, as well as carefully chosen color photos. Each tape contains on-site footage, plant tours, and other tools to help students see how companies are using operations management concepts and techniques to be productive and competitive. This segment describes the distinctive approach Trek uses to manufacture high quality, mass-customized bikes for their customers.