The incumbents were charging their customers just a few dollars more per month than ISPs were for an ADSL line plus Internet access. Robert Blau, BellSouth's vice president for executive and regulatory affairs, hopes that neither the FCC nor state officials will attempt to regulate DSL in the near future since it will take some time to see how pricing changes and whether the market will correct itself. Until now, the rates that many businesses are willing to pay for broadband access do not match what it takes to expand infrastructure. We're still on the very front end of a learning curve about the electronics to use in the copper loop to provide something like DSL, Blau says. But as more people accept the technology, production volumes on equipment will go up and costs will come down, like they have with computers.
Volume is consumer friendly.