This campaign features photographs and stories of innocent victims who lost their lives because of alcohol impaired drivers. Each year a national press event is held at the U.S. Capitol to attract national media attention to the issues of underage drinking and driving. Materials have been distributed to all SADD chapters with instructions on forming partnerships with law enforcement, the courts, parents, private businesses and other important community entities. The program is intended to build awareness and educate youth on traffic safety issues. The Traffic Safety Box is a CD Rom-based program that provides the student with an opportunity to interact and learn about highway safety through a series of interactive exercises.
Topics covered include alcohol, occupant protection, speeding, and zero tolerance.
SADD State Training Coordinators have been trained in the Traffic Safety Box program and will implement programs within their schools in the fall 1999. It is hoped that the information will be used to strengthen public sentiment against impaired driving and educate the public on effective laws that reduce impaired driving. The theme for this campaign is based upon the concept of motorcyclists accepting responsibility for their actions and the understanding these actions affect more than the individual motorcyclists. Riding Straight is a 12-minute video addressing the effects of alcohol on the motorcyclist s skills needed to safely operate a motorcycle and discussing ways peers can tactfully prevent friends from riding impaired. Leader s Guide provides information to individual wishing to deliver a stand-alone program addressing impaired riding.