The internet is an essential marketing tool. Traditional forms of advertising are still needed and are effective. Both forms of advertising can compliment the other. As the internet matures, some basic principles have come into focus. The web page is most effective when used as an advertising tool.
Simplicity is the key to a successful web page.
The faster a page loads the more effective it will be. Bells and whistles are often a deterent to delivering your message. A real opportunity exist for the small to medium size business if the focus of the page is narrow and localized either geographically or in subject. A web page is not a stand alone marketing tool. It must be supported by other forms of advertising to achieve maximum success and exposure.