At the same time, managers at Dow Jones, the publisher of the Wall Street Journal , were seeking schools to participate in a pilot project that would put their newspaper into the hands of every college student in America. Coats and Greg Subotnik of the WSJ created a package deal for students. For half the regular subscription price, students get 52 weeks of the Journal's daily print edition and the WSJ Interactive Edition and access to the Dow Jones News Retrieval Service . The Journal is required reading for students in BCOR courses and the paper is used in many others. After a lecture on market dynamics, professors get their students to find articles in the Journal that have a direct correlation to the theory just presented, Coats said.
Students also track the closing numbers of stocks they are watching over the semester.
At the end of the semester, they compile these stats and turn in a portfolio to their professors. Coats also believes students learn how to write and communicate in the business genre. The Journal also gives students another window on the world of business as well as lifestyles, sports, and the arts.