We want to give them the best way to shop, whether that be by retail, Web or phone. We see tremendous potential in the Web and a tremendous market for J. Crew. No, say Sugar and NetCreation s founder and CEO, Rosalind Resnick. Spam, the mass mailing of millions of e-mail messages to uninterested parties, is the Internet s equivalent of junk mail. Like other mass marketing tactics, spam generates little interest unless, of course, it comes in the form of hostile complaints.
Sugar refers to spam as the Internet s latest media hype.
Whereas a year and a half ago, the media played up security issues surrounding credit card usage over the Internet, the magnifying glass has now turned to spamming practices. Believing the issues swirling around spamming will eventually fade into the woodwork, Sugar is still careful to not step on toes. At the same time, we don t send unsolicited e-mail. That would be unproductive for us. This means every name on a NetCreation list belongs to an Internet user who has visited NetCreation s Web site or partner sites.