Introduction To the smart livestock producer, marketing means more than selling.
Smart marketing is the entire planning process required to produce, promote and price a commodity.
The initial step in the marketing process is selecting the type of stock a livestock producer wants to produce. A final step in the plan is evaluating the pricing and delivery alternatives. Once the final sale has been made, it's useful to review the marketing process to determine what worked well and what needs improving. This module outlines how the marketing process can be organized into seven logical steps. The livestock section of the marketing manual contains many relevant modules that focus on these individual marketing steps.