Television is powered by an idea. Forget the special effects, music, staging and lighting. First think of the idea. Once you have the idea, everything else will fall into place. Without the idea, your commercial has hardly any chance of success.
Television is made fascinating by special effects.
Many people get carried away at their opportunities to be like Steven Speilberg and fall prey to gizmos and gimmicks. Otherwise, they act like vampires, sucking attention away from your offer with their dazzle. Television doesn't cost as little as you think. Here I am telling you right off the bat that TV is inexpensive and here I am one minute later telling you that it's not so inexpensive. The spots are inexpensive.