Websites that provide only pictures of what they sell are quickly and thankfully going the way of the wind. Simply putting your catalog Online isn't a high enough value to the consumer to continue to return to your site, nor does it provide a unique service that a customer couldn't get someplace else. A great example of a new vision for the Internet is in Hewlett-Packard's Internet strategy. After studying statistics and feedback of where customers browsed on their Website, they completely reorganized its navigation and hierarchy, making for easier negotiation throughout the browsing experience. The value for the consumer of the transaction was in turn increased due to their efforts.
Teens can register for an interactive quit calendar to help kick the habit of smoking.
For the County, they get vital statistics on kids that smoke, how they start, and ultimately what helps them end the addiction. Altruistically, they now have concrete data of how they helped teens and their community, one child at a time. The most difficult challenge that I have with clients is convincing them that their site should not directly revolve around making money. Now if you'll excuse me, Karl Marx just emailed me to tell me his site is down. Special thanks to Mike Ramsager for his contributions to this article.