Catalog retailers have known the secret to the color problem for years - Pantone . Pantone ColorReady matches the color on the skirt to the color on the screen. I'm not talking about the online availability of the software, but honest talk about the problem at store sites and education on what sites have done to deal with the problem. Until clothing stores use these key Clues, and overcome these objections to sales, their Web stores will be seen for what they are - defensive and Clueless. Many people confuse Diller's HSN with Clued-in QVC, and thus assume Diller knows something about the Internet.
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