Audience's Needs Seems unaware of reader's concerns or needs. Sense of audience in vague. The reason and importance of writing is clear. Shows exceptional awareness of readers' needs and concerns. Uses some transitions to move from topics.
Writing makes sense when it moves from one topic to another.
May use an unusual pattern or framework in which to embed info. General information that is not supported with concrete examples. Some info may be irrelevant. Writing cites references as needed, Writing provides a depth of information . Writer is selective in presenting information.