However sales people are very expensive and should only be used where there is a genuine return on investment. For example salesmen are often used to sell cars or home improvements where the margin is high. Sales Promotion Sales promotion tend to be thought of as being all promotions apart from advertising, personal selling, and public relations. Each sales promotion should be carefully costed and compared with the next best alternative. It is relatively cheap, but certainly not cheap.
Successful strategies tend to be long-term and plan for all eventualities.
The pre-planned PR machine clicks in very quickly with a very effective rehearsed plan. Direct Mail Direct mail is very highly focussed upon targeting consumers based upon a database. As with all marketing, the potential consumer is 'defined' based upon a series of attributes and similarities. Creative agencies work with marketers to design a highly focussed communication in the form of a mailing. The mail is sent out to the potential consumers and responses are carefully monitored.