A consultant will recommend to the board of education how, when, and where to advertise the position. The board of education should approve expenditures of advertising costs before a consultant places advertising. Announcements should be developed to send to national and state educational organizations and to university placement offices. The board of education should have input with a consultant as to what information should go into material advertising the position. The information should help the applicant decide whether or not to apply.
Some consulting firms require each candidate to complete an application form.
The application form can assist the consultant in making decisions about which candidates will be interviewed. An application form requires candidates to provide information not generally included in a resume. The board of education should decide the process for selecting semifinalists and finalists. The process for selection of semifinalists may vary with consulting firms. Clear ground rules for confidentiality need to be established.