Select Zip Codes for the Geographies field and Detailed Income Report and Analysis for the Reports field. Enter a zip code and generate an area overview of income levels, by age, race, etc. Footnotes at the bottom of the report explain the EASI rankings. These reports are easier to run than the government demographics report, but you have to do it one zip at a time instead of for a group of zips and they contain somewhat different detail. This can help you qualify the zip code as a good prospecting area for major, planned or high level annual gifts.
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