Between us we estimate that 10 billion pounds sterling is spent per annum on sales promotions by UK companies. As for the growth potential, what is consistently happening in sales promotion in the last few years is that marketers are beginning to realize that they can get real value from their marketing dollar by using it in sales promotion campaigns. Sales promotion campaigns tend to be more immediate in terms of results, more trackable in terms of results and give better value for money. There is a consistent trend now, we believe, of marketing budgets more going below the line, which is the industry term for this kind of activity, and less going above the line because above the line is media spend in the main. Then the companies are finding it difficult to know where to place their media spend.
TV is so fractialized now.
The Wall Street Transcript does not endorse any of the comments made by interviewees, and does not make stock recommendations.