Sunset Boulevard The Sunset Strip Melrose Ave. In the evening, the Strip is a vibrant slash of gaudy neon, a virtual traffic jam of young cruisers on weekends, a stimulating mecca for people-watchers and celebrity wannabes. Like some fabled caravan route between holy cities, the Strip has taken on an eccentric character all its own. Mammoth, hand-made billboards are one of its trademarks. These colorful advertisements were designed to catch the eye of Hollywood producers and deal-makers as they drove to work in Hollywood from their homes in Beverly Hills.
Stars show up here, as well.
Winona Ryder likes the place. Enrique Iglesias was here signing autographs in November of 1999. And so it was. Charlie Chaplin and Harold Lloyd used to play pinball in the back room. Alas, Schwab's was closed in 1986, and replaced by the Virgin Megastore a decade later .