The value-added offered by those businesses is usually the basis for that trust. Some business owners or entrepreneurs focus primarily on their products and wonder why sales are low. They might consider building relationships with their customers as their new primary focus, and the concept of adding value will help maintain this focus. If your value added is just you alone, there is risk. When adding value is perceived to rest in one person rather than the entire business, trust may be tenuous, allowing competitors to steal market share with relative ease.
Some people try to operate businesses with no value added.
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