Titeflex in Springfield, Massachusetts, customizes flexible piping with its customers in a matter of hours, because it has built a highly agile infrastructure. It knows how to listen to and dialogue with its customers to make them more successful with their customers. It is not our customers' needs, but their aspirations that really count. As they feel we value them, their trust and openness will increase, and together we can build upon one another's strengths to co-create a profitable and innovative future. The key to this book is Savage's simple yet forceful exploration of work and human time.
Work is dialogue .
This only makes sense if we realize that it is meaning and not just satisfaction that really matters. In human time, the underlying patterns and resources of the past and future provide the canvas upon which to discover the meaning that inspires our innovation and co-creativity. In 1991 I named Fifth Generation Management my business book of the year. It is confusing, it is messy, but in the swirl of possibilities, dancing the dialogue is incredibly exciting and revitalizing.