Accordingly, this informational page will focus on building public awareness through the media, and will present advice and techniques for working with members of the media community. You probably know much more about news than you realize. Just think about what draws you to a story when you are scanning the front page or listening to the evening news. Print and broadcast media outlets generally have three goals - to inform, to advise, and to entertain. The easier you make it for the media to attain these goals, the more likely you are to receive media coverage.
Several characteristics make information newsworthy.
You always have a better chance of making the news if your story is based in the community, centered on a local program or individual. Widespread appeal . Recognizable names attract media attention. A local angle to a national story . When planning events and activities, consider the most appealing way to present them to reporters.