To complement the promotional efforts of Optimara retailers, distributors and growers, Optimara offers an integrated program of marketing support. All merchandising and advertising materials are designed to integrate with Optimara's own ongoing advertising campaign featured in trade publications and other media. All Optimara miniatures and super miniatures are available in a high-visibility counter display. This means that set-up involves little more than pulling the display tray from the box and attaching the header. And with water already in the wells, plants continue to remain fresh with very little in-store maintenance.
Special headers are available for the holidays.
Depending on order commitments, headers can also be custom printed. WaterShip Instant Merchandising WaterShip Instant Merchandising is a trademark concept which, in practice, provides retailers with an easy, low-cost and effective way to merchandise Optimara Violets. Optimara Self-Watering Miniatures are the first of the Optimara product line to be developed from this concept. From the very beginning, Optimara Self-Watering Miniatures were designed with the retailer in mind. This allows Optimara Miniature Violets and Poinsettias to be express shipped with water already in the well.