As educators look for new and better ways to fill the budget gap and provide for their students, advertisers are looking for new and better ways to tap the education market. For parents and other community members, however, the arrangements that result are a growing source of curiosity and concern. Appropriation of space. Sponsored educational materials. Businesses or trade associations offer free curricular materials that are tied to their corporate message or ideology.
Schools receive free televisions and satellite equipment for their participation in the program.
Corporation, which offers schools free computer equipment and services. Families and staff in her school community collect grocery store receipts, General Mills box tops, and Campbell's soup labels to earn athletic, computer, and other educational equipment, and high-achieving students can earn free lunch at local fast food restaurants for their accomplishments. It doesn't encourage me to buy something I don't want. Another panelist in the ASCD forum on school commercialism was Paul Folkemer, vice president for education at Channel One News and a former middle school principal. Teaching media literacy helps kids understand images and puts advertising in the context of instruction.