Publishers want the predictability long term advertising contracts provide. As an enticement, publishers offer discounts for multiple insertions. But advertisers want to pick and choose the best issues for their needs. They want their products or services to accrue value from an association with third party editorial pieces germane to their product or service. For publishers, the Online Media Plan provides a way to quickly reach thousands of new advertisers via banner ads and most importantly a Marketing Profile.
Vendors can now complete their media plan knowing they've explored every possible media option.
And biotech companies can now ensure their message is getting through to the financial community. In addition to quickly identifying those publications and issues that are addressing their expanding product and service needs. Simply, very simply. Value Added Products and Services provided by the publication. Including trade show distribution, supplements, Web Site promotion, etc.