Postgraduates show more interest, and they are the academics of the future. Academics have an average age of 50 and are not interested in learning about electronic journals. The number of non-repeat users is disappointing, but there are factors that explain it. The results on depth and breadth of use are interesting. Users have not viewed SuperJournal as a research project, but as a service.
Users seem interested in simple features rather than multimedia.
But SuperJournal didn't give them multimedia. If it had, they might have found it interesting. Users want the data in its original form. We need to think this way in electronic publishing and publish the data in the way it was collected. What Are We Missing The cost side has not been addressed.