Students produce TV programs similar to those used in industry and schools. Studio and remote settings. Students write broadcast quality news stories, conduct and edit taped interviews, organize and announce weekly newscasts. Writing skills, technical skills, newsgathering skills, and journalistic judgement are all emphasized. A study of the development and nature of current radio formats and programming philosophies.
Students critique current radio formats, and create a commercially-viable experimental format.
Advanced production techniques are presented, and students prepare audition tapes and resumes suitable for entry-level positions. Discussion of their effects on society. A study of the principles and skills of selling broadcast and cable advertising. Course includes selling to retail accounts at the local level and national accounts at the advertising agency level. Audience research materials and rate card structures are analyzed.