The question and answer format of these tools responds to a specific need, particularly in B2B settings, to obtain information promptly and efficiently. Integration Increased focus is also being applied to the integration of community applications into online offerings. Increased integration between community applications and other products and services creates a more seamless experience for users. When community programs can be easily accessed within the context of product selection or other information gathering, the time and effort required for users to participate goes down. Interaction Increasingly, community platforms are supporting many different types of interactions, not just conversation.
Users can express their opinions by participating in online polls.
They can rate products, companies, and even other users. Rating systems allow community users to more quickly identify community discussions that are most likely to provide immediate benefit. Community managers have added increasingly sophisticated tools, techniques, and processes to their practice. To the benefit of community participants, experience has taught community managers what works and what doesn't. Those practitioners understand the importance of management in raising the ROP of a Community.