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Values are strongly held beliefs.
They are basic and important, yet difficult to identify because people are not consciously aware of them. Values can be defined as the importance a person assigns to goals or behaviours. Values are best identified by analyzing how much time, money and effort are spent on them. Some factors will be so important to you that if you did not have them, you would be dissatisfied. There are other factors you could live without and it would not affect your happiness.