But this is the Internet, 2000. A lot of people who aren't necessarily your customers need to understand your space,'' Thompson explains. An initial public offering looms. Meeting online'' with WebEx means individuals in a work group can not only all view the same document, photograph, or slide show, but they can take over each other's desktops and work on each others' files. He concedes that ''some investors were quite concerned,'' at the notion of RuPaul leading the way on his five-inch stilleto heels.
Traditionalists charge that Internet companies are mixing up buzz with branding.
Not so, says Iyar. They offered witty, emotional tugs on viewers with children pondering their futures, and a security guard looking for his dream job. A week after the commercial shoot, I catch up with the WebEx team back in San Jose, where they're showing a rough version of the commercial to Iyar. Ru and WebEx will play at the Super Bowl. The McGraw-Hill Companies Inc. All rights reserved.