It is the love of God within us that is shown to and felt by others. And if this is what attracts others to us , then I say praise God. If your aim is to draw people toward Messiah, then strive to be a lover, first of God and then of people. Love flows from within us out to others. Smell up the place.
Savory food has a distinctive smell or aroma that creates an atmosphere.
Here Jacob acted as if he were Esau by bringing his father the savory food that he so loved in order to receive the blessing normally reserved for the first born. The smell of the food caused Isaac's mouth to water and urged him to throw caution to the wind so he could eat. Likewise, God can create an aroma that calls others to Him. By need I mean an utter dependence upon God, a conviction that alone we are helpless to accomplish the task at hand. We know that without His blessing and help we will fail.