If they don't find the site useful or easy to use they won't return, Attard said. Managing customer satisfaction might be the next battlefield for on-line businesses. Many people use the Internet for comparison shopping only. Attard said there are a few key ways to keep customers coming back to your site. That's the first thing to keep in mind.
Sites have only a few seconds to capture a potential customer's attention.
So, if the site takes 10 minutes to download because of detailed graphics and photos, the customer will probably click to a competitor's site. The site must provide valuable, useful information. This is the most important element of any successful Web site, experts say. Furthermore, the site must be kept up to date and always changing to keep viewers entertained. Otherwise, the site loses credibility.