Develop a working relationship with the news editor, city editor, or a key reporter. If the chapter has a member who works at the paper, use him or her as a resource. Some newspapers have begun doing promotions with community groups, like the Junior Chamber. All newspapers are very visual now. Always include photographs, charts, or your colorful, eye-catching logo.
Weeklies can be a very beneficial asset to the public relations effort.
If PSAs are laid-out in different sizes, you will have a much better chance of the paper using them. Weeklies will then have multiple options to fill an available hole with the announcement. Sometimes a local chapter has problems getting articles in the newspaper. It may stem from a long-standing rift between the chapter and the paper. Now is the time to patch that rift.