I visited local gift basket shops, which was really encouraging. I started researching in January of 1997, and had the business ready to open in July of 1997. My biggest obstacle is the fact that I am home-based, although my studio is separate from my home. This along with the fact that I still do work full-time at another job means its very difficult if not impossible to actually take my product out there and do presentations. I have done a few key shows in the business community along the way, continue to do so when I can, and this has helped.
Word of mouth is a slow process.
Next, it's also very difficult to have any sort of life, since basically I have 2 full-time jobs, including weekends. What keeps me going is that I absolutely love this business. I have a database of clients and would-be clients that I fax on a regular basis, to announce specials for holidays, and to introduce new designs. I have done some radio. Again, a few times a year I try to participate in community business events that will get my name out there.