If you sell crafts, a study on tourists' shopping habits, by the North Central Regional Extension Service, may give you ideas for meeting consumer desires and increasing sales. A research team from Iowa, Minnesota, and Nebraska compiled information from 1,400 individuals on marketing crafts and tourists' shopping habits.
Shopping is an important activity for tourists.
After meals and lodging, they spend most of their tourist dollars on clothing, crafts, and local food products. Almost 70 percent buy gifts for future events and for mementos. Tourists want crafts to use and display in their homes. They enjoy seasonal items. Their favorite craft medium is wood, followed by items made from other natural materials and fabric.