Some people build their own websites.
Others let their users build it for them. At a certain level, this makes sense, considering the Internet was built to share and transfer information. It almost manages too, if the planning is anything to go by. Firstly, the site exhorts net-citizens to each organise a small portion of the Internet and then present it back to the rest of the planet. The groups of people handling each section separate wheat from chaff, keeping only what they think is worth a peek.