This course will highlight how effective crisis management can prevent additional damage to the organization and even provide positive opportunities. Emphases include working with top management to establish a crisis plan before it is needed, implementing the plan, dealing with the media and communicating with internal and external publics. 4 8SPR10 Robyn Landry Organized as a writing seminar, this course continues the writing development sequence with increasingly more sophisticated final projects, including the concept and writing of newsletters, brochures and proposals. Serving as both writers and target audience, participants prepare and critique selected public relations materials. Constructive give and take is shared by the group, and extensive written evaluations are provided by the instructor on each project.
Students have the option to select the final project which best serves their professional needs.
The certificate is approved by the Maryland Chapter of the Public Relations Society of America. You do not have to be a member of PRSA to apply.