If you need to have words that work so that the ideas, products and services you have built will work also. On-Line Help Files Technical and System Administration Documentation Press Releases and other Marketing Communications Product Descriptions Common Noun Consulting has shown itself to be effective within the computer industry in mediating between producers and consumers of highly technical information products, able to manage the dynamics of interaction between software development, sales and marketing, and end user communities. We have combined practical expertise in documentation and theoretical expertise in linguistics to play a significant role in the design, development and marketing of new technologies. But, this manner of writing is also called for in domains other than the computer industry and for target audiences other than that much discussed naive end user of our computer era. We like to think of this type of writing as up-front writing.
Some people call it conceptualizing, some call it design.
People are not trained to think of writing as an up-front, before you begin sort of undertaking. But up-front writing is one of the most cost effective sorts of development efforts you could ever undertake. Or, we'll work with your people, in-house, to facilitate the job. Writing is never the whole job. But it is a crucial part of the job, often the part that holds together the seemingly unrelated and cross-purposed people and things that define your project.