If you put in the letter that you will be calling for an appointment, please do follow up with that call. Reprints make great marketing mailings. You can mail the reprint with a cover letter just saying hello, and that you thought they would like to see the attached article that you have written. Postcard mailings announcing location changes, phone number changes, websites or any other business change or addition are ideal when tied in with an offer to your recipients. White Papers are an interesting marketing tool.
Surveys make the best white papers.
Thank you notes to your current clients, vendors and others who who wish to acknowledge with your appreciation are a welcome surprise and well thought of by the recipient. Articles that you have seen in magazines or newspapers that you feel your reader should see is a very thoughtful way of showing your client or prospect that you are thinking of them. Attach a personalized note to the article. Subscribe to the FREE newsletter Marketing Success by sending an email. All Rights Reserved Worldwide.