Web Page Planning, Text, Graphics Tips for Developing a Web Site Planning Consider your target audience carefully. Internet use is exploding and the demographics will be changing dramatically over the coming months and years. Develop a clear hierarchy for the information. The user must have a clear sense of what is available and how to get there. Any page can be linked to any other page.
Shortcuts can save the user's time and make accessing the Web site more enjoyable.
While a clear structure is essential, if logically grouped information is broken down into too many pages and too many levels, users will quickly become confused and exhausted. Text For Internet readers, write concisely and reduce ad-speak . Don't waste the reader's time with hype or long-winded phrasing. Use headings and bulleted lists to make information visually clear. Graphics Keep graphics files as small as possible.