Seeing Is Believing Keep in mind that people on the Internet don't graze. The tighter, more concise you can get your message across the better. You are being given the opportunity to maneuver your way into the psyches of millions of people. Reading long selections of text this way is unbearable. Have your text take up no more than half the width of your screen.
Size does count .
When you put your text into HTML format, stick to using the default font size for most of the text on the page. This way you will be ensuring that what you are designing will be properly seen by most people. Use different sizes of text to create variation on your page. But don't forget, fonts that are too small infuriate and fonts that are too big irritate. Use both sparingly.