For now, MOEE offices are still applying the old rules. Canadian governments are often heavily influenced by such US approaches. A recent study on sustainable development and competitive advantage in Europe suggests that North American companies have something to learn. Increasing demand for environmental sustainability generates a ripple effect throughout the supply chain. This process is beginning to accelerate.
Sustainability requires planning, expertise, and execution.
Companies that have implemented TQM etc. have a strong foundation for moving on to Sustainable Profitability. CEOs are the real change agents. Only the most senior management can make a company face such fundamental questions. Also, check out his excellent Internet column on business and environment . They will accept comments until October 21.