The 'Wine Finder' was designed to assist users, whatever their profile, to find appropriate wines as easily as possible. It was established that there tend to be two very distinct user profiles - the wine novice and the connoiseur. The former may be more interested in selecting by price, colour, or at a pinch grape variety. The latter will be more concerned with grape and more particularly the region of origin or individual producer. With this in mind the wine finder is designed to allow searches by any combination of these criteria.
Users intimidated by having to choose a region or grape can simply select 'all'.
A final touch was to offer selection by 'food match' - a novel but useful feature for many users. Site design was optomised for quick download whilst maintaining a unique look and feel that instantly conveyed irelandonwine's core business and assisted first-time users in finding their way around. The design was also scalable, providing a template for future site expansion as content is added in the future. In order to make purchasing as simple as possible we also worked on a shopping cart design that was intuitive and reassuring, in addition to catering for common requirements - specifically the need to deliver to an address other than the provided billing address. As wine is often given as a gift this feature was felt to be essential.