Symbols portray subconscious projections. We project our own needs, experiences and feelings. Symbols have a way of predicting. People often follow their own projections. The subconscious leads the conscious.
Symbols serve a double purpose.
The symbolic message often hits with force. When a discovered trend has anomalies and symbols, it is twice as exciting because there is an added emotional commitment in the subconscious that is going in this direction. The demographic technique traditionally is a number game. This is the essence of demographics. Williams Inference looks at demographics slightly differently , however.