With Unique Needs, Priorities Women ask for directions, men would sooner run out of gas.
Women are into cooking, men prefer sports.
But men and women have some differences, although defining them is not always a clear-cut case of X and Y, chromosomes notwithstanding. Fortunately, Vanguard recognizes from thousands of telephone calls that women often bring distinct priorities and approaches to the investing table. In this article, we'll take a look at those distinctions and how women can develop a personalized investment program that meets their needs. In many instances, though, women are not coming into this position as well-prepared as they could be. Studies show that many women begin making financial decisions only after an emergency and, therefore, must sometimes act without the benefit of knowledge or time for caution.