Some companies say that testimonials from satisfied customers are proof enough. However, the ASA says that some of the claims made are extravagant and should be withdrawn if there is no clinical evidence to back them up. Jeffrey Frankel claims customers are satisfied Suppliers of the jewellery claim they offer relief from conditions such as arthritis and migraines through a technique known as magnotherapy. They claim that an electric current produced by the products improves the circulation of the blood and helps to boost general health.
Some people are even convinced that magnetism can dissolve fat deposits.
Jeffrey Frankel, of Magna Jewellery, is confident his products work. Our sales are going up every year and our turnover this year has tripled, that indicates to me we are providing something that the consumer wants. Angela Drewett says bracelet has helped her arthritis Angela Drewett has worn a magnetic bracelet for several years. She believes it has helped to ease the symptoms of her arthritis. Within a week my friends were saying you are beginning to walk better, and by the end of the month I thought that's it, I have found something that is really helping.