All of our warehousing, administration, marketing, and sales functions for North America are done here. Our U.S. program is mainly a box beam program. We also have laser levels, tripods, and some other accessories. We elected to concentrate on the box beam for our U.S. offering, because this is the dominant design in Europe for longer length levels. We felt that since there is an excellent probability that the box beam will be the dominant future design, we should focus on it.
Torpedo levels are a very strong market subsegment.
Short torpedo levels are used by almost all sub trades. Unfortunately, this product has become a price football and as the prices have fallen, so has the quality. We are attacking this market with high quality, higher priced units. We feel that many professionals are not satisfied with the torpedo levels that are currently available and look to this as an exciting growth market. The box beam level offers better durability and retention of its original accuracy than do other levels.