The application of lettering with layouts trains the student's eye for observation. Practice produces quick, well-thoughtout, Students work in a comfortable convincing and professional layouts. Students become familiar studio atmosphere, with various typefaces and with the terminology used in the commercial field. This is a study of communication through drawing. Types of assignments might include illustrations for a children's story book, a utility company ad, a magazine article, a product brochure, a book jacket, a CD cover, a fashion illustration or a fantasy drawing.
Students also learn about reproduction techniques.
This course introduces the student to the stimulating world of visual graphics. Exposure to necessary skills comes through assignments such as package design, logos, posters, displays and environmental design. The creative process develops ideas from rough thumbnail to comprehensive layouts. In this course students become acquainted with all aspects of today's advertising world. Class demonstrations and assignments stress the developing steps between rough layouts and finished comps.