Sites that sell have sizzle. Think about an ad for your local steak house on television. You have to grab the surfer the minute they hit your site if you hope to keep them reading to the order form. Sites that sell have value. If you want people to return to your site often enough to have your sales message sink in, then you must provide some valuable content to cause them to bookmark your page and come back.
Some statistics say that it takes six times hearing a message before a sale is made.
If that is the case, you have to get people to make five repeat visits. Include content in your site that will keep people coming back for more and more. Sites that sell have character. That doesn't mean Snoopy has to dance across the top of the screen. But it does mean that your site has to have a personality all its own.