It's all about customer service. After three years, what began as a three-person enterprise, taking orders out of Hadden's Manhattan apartment, has expanded to include bridal, eveningwear and children's special occasion collections. Serafina currently operates showrooms in New York and London and plans to open another showroom in San Francisco early next year. With over 30 silhouettes of bridal gowns and bridesmaids' dresses available in 96 colors and 10 to 15 fabrications, Kenny and Hadden offer something for every body type. The same dress is repeated in other styles with different strap treatments.
Separates are also available in chic bustiers and classic A-line skirts.
Each style can be created in the company's signature fabrics from embroidered silk organza and shantung to Italian chiffon. Many brides choose their bridesmaids' dresses in silhouettes that flatter a particular figure, but the dresses are all in the same color and fabrics. Serafina's collection includes six to seven tops and three different skirt options. Mothers of the bride are also pleased with Serafina's designs in silk charmeuse with chiffon overlays. With more than 96 colors to choose from, those MOB dresses don't have to be tossed out with the old Halloween costumes anymore.