It is the vehicle to get your product or service in front of people. The advantage over snail mail is obvious - no postage cost and instant delivery. And most of it is trashed. Email spam today is illegal and has very serious penalties. There still are ways to get your message to millions without doing spam.
Unsolicited email is a very sensitive topic.
Issues involved are freedom, responsibility, technical concerns with ISPs and a list that goes on and on. Click on the first link and you will find a library of sources to become familiar with these issues. For the purposes of this chapter suffice it to say that bulk emailing is a very useful tool when used properly. Autoresponders These are extremely useful and they do overcome the legal problems of spamming. It is not the free website or the plan itself which makes this program work, it is the insertion of the autoresponder.