Almost without exception all of the Websites that we've talked to who have ads as a revenue source, are testing AdController 2.0. Web sites get a new product that will provide them with entirely new ad inventory. Because we're servicing the ads, we absorb some of the bandwidth so they may in fact save some money. Advertisers get richer, more prominent content and are not limited to banners. They are able to make a much more effective use of brand-sell mechanisms and they can write one ad and run it at any Web site, rather than having to create different versions for different sites.
Users get additional advertising, but they get it only during downtime.
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