Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors, people from northern climates prefer the cooler colors. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy.
Traditionalists respond to pastels - pink, rose, sky blue.
June Campbell is a professional writer whose work has appeared in a variety of international publications, including Entrepreneur International, BC Business, Mountain Living, American Iron and Canada Computes. All rights reserved.