The global travel industry is now getting more high tech, but it doesn't mean industry players are shedding off the old-economy coat to totally embrace the digital economy.
Travel is now one of the world's largest industries.
Fueling its phenomenal growth is the proliferation of Internet travel sites. We believe strongly that the future of leisure travel lies with agencies. Despite the availability of real-time facilities that would make communication easier and faster, consumers who buy travel products still want to talk to a real person. It is vital then for companies to embrace technology. To survive in the digital world, agents must be given appropriate tools and leverage the services that only an organization specializing in complex vacation products and package vacations for which consumers demand personalized interaction with an agent can provide.