Insist on documentation and substantiation. Ask for proof, or look for another firm. Evaluate your board with excruciating candor. If your directors don t have the muscle, influence, and financial resources to mount a campaign, you have problems. You will probably have to recruit a surrogate group and that may not be easy.
Top leadership is crucial.
If you can t recruit the influential to your effort, you should postpone your program until you can win them for your cause. A campaign is won with large gifts. No matter what your goal, the largest dozen or so gifts must represent about a third of your objective. The next 100 gifts, another third. There have been exceptions to this rule, but darn few.