The only reason this person advertised in this national publication was because they had the money to place the ad. Somewhere in Small Business Opportunities it will state they are not responsible for any claims made by the advertisers. Spend the time to analyze the mail order products and services you are considering purchasing. Send them a small order OR write them a letter. I've read horror stories of people who tell about their rip-off experiences.
Some people even admit to having been ripped-off several times.
While there are many legitimate reasons why someone gets ripped-off, the majority of them can be avoided by using common business sense. During the last several months, a lot of dealers have complained about the new kind of rip-off artist. This person runs an advertisement in a publication offering a certain item. When the customer responds, what they receive has absolutely nothing to do with the product depicted in the original ad. If you get angry and write a letter back to them of your complaint, normally the advertiser will not respond.