It is the Southwestern Bell Cotton Bowl Classic. The Starplex Amphitheater at Fair Park is now named after a liquor company. I don't think so. It would not have been possible. A similar donation from Exxon built a new home for the zoo's five tigers.
Smaller donations pay for signs that are up for limited periods of time.
For each donor, there are benefits. They get signage, identification, admission priviledges and site rental opportunities that would be complimentary rather than having to be charged for them. In addition, corporations can write off their donations as a marketing expense rather than as a charitable contribution. And charities are learning corporations budget more for marketing than they do for donations. WFAA-TV Co. All Rights Reserved.