We don't have the ability or the control to prejudge and decide for ourselves what the marketplace really wants, what is the maximum fair price the market will pay to get it, what kind of package they'll be most receptive to, or what approach will be most effective. One at a time, begin to systematically test all your sales variables. One of the variables you will want to test early on is price. Some marketing experts theorize that there are various price points beyond which it is not wise to cross, but every situation can yield different results, so never assume you have established the right price until you test several. If you run ads in any media, test different headlines, different hot-button emphases, different approaches.
Some people react best to a negative approach, some a positive approach.
Discover which approach is best for your market. After comparing a number of different variables and approaches, you will know which ones to keep as part of your current tactic.