Through words we make other people able to hold us responsible for what we have said we think, feel, or intend to do. My friend's verbal camouflage was one of a wonderful variety of techniques that allows us to use lots of words while avoiding any commitment. Another technique has been passed on to us by the advertising industry. In fact, the product can have everything in it but cream. By regressing to infantile language, it seems that the speaker is trying to return to childhood and thus absolve himself or herself of the responsibility for mature love.
Thoughts are a commitment, too.
Our non-verbal communication bespeaks our thoughts, opinions, and assumptions even while our words are denying them. By being aware of what we think, we come to know what we believe. By not considering our thoughts, we make ourselves unable to commit. And so the verbal hedging goes on. The ironic results of relying on words we give little value can be found everywhere in our culture.