The problem is not knowledge, but rather a deficiency of execution. Individuals and businesses don't stay successful because they don't do what it is they know they should be doing. Lose the Desire to Compete Success breeds failure. When a business and an individual begin their quest, their hunger for survival, much less success, drives an unbelievably focused effort. The desire to compete is lost.
Security is the focus.
Decisions are made for the good of the individual rather than the good of the business. And, we begin to lose our business. Lower the Standards Good times camouflage poor performance. Corners are cut, standards are lowered when things are good. The challenge is to establish and then maintain non-negotiable standards of performance throughout the life of the business which will insure success not only in the good times, but also when the market again falters.