MKT 056A.This course is concerned with planning,implementation, and control of persuasive communication with customers. These strategies may be designed around advertising,personal selling,sales promotion,or any combination of these. This is a College By Television course whereby instructional videos are made available in the college Instructional Material Center or over the television. Videos are also available to rent. This is a College By Television course whereby instructional videos are made available in the college Instructional Material Center or over the television.
Videos are also available to rent.
Emphasis placed on solving practical mktg problems. Computer assisted instruction will be incorporated to provide students with opportunity to apply theoretical principles learned in class. Including country's culture,environment,as well as the problems of competing in markets of different cultures. 053.This course is an overview on e-marketing and marketing mix topics from a strategic perspective. Marketing plan implementation issues are incorporated to build customer relationship management.