Beginning with basic writing and organizational principles, the course introduces the student to persuasive writing designed to meet specific communication objectives. Com 385 Copy Writing Prerequisite, Eng 104. A comprehensive introduction to the art and craft of copy writing, with emphases given to the advertising sales marketing impact of such writing, advertising's ethical dimension, and the various styles used in both print and electronic media. Recommended, Com 110. The formation of oral arguments composed of reason and evidence.
Students develop insight into speaker, audience, and ethical responsibilities.
Public speaking competence will be achieved by practice in structured situations or modules provided in the classroom setting. Com 410 Organizational Communications Prerequisites, Com 101, 110. Instruction includes a mix of theory and practice of interpersonal communication in organizational settings. Major research theories are experienced through analysis of case studies and guided role play of typical situations in organizations. Com 435 History of Communications Prerequisites, Com 240, 310.