MediaLinkTNT, a joint effort between MediaLink and Northern Light, takes media monitoring to an entirely new level. There's never been a service like this in existence. MediaLinkTNT allows for the traditional media monitoring, of web, television, online versions of print publications, newswires, and other media.
Users can search multiple media simultaneously.
The other distinction is that users have direct access to perform their own searches. This is in direct contrast to traditional media monitoring, where the monitoring service performs the search and sends it to the client. MediaLinkTNT also uses push technology, so users can receive email alerts whenever a search they have entered gets a hit. As marketers know, this cost can be less than high-volume usage of press clipping services. Burrelle's offering, InsightFarm, extends traditional media monitoring by providing research and consulting services.