Notify your current customers that your site is up and running Failing to notify your existing customers of your web presence is one of the most often overlooked web-marketing techniques. Most people establish a web presence in hopes to attract new customers, but they neglect to inform their existing customers of their site. Get the word out and send a mass email or direct mail piece to notify your customers that you are live on the Internet. Put the URL of your web site on your business cards, or receipts. Encourage your customers to visit your web site and provide valuable feedback.
Some people make the mistake of relying solely on search engines to attract visitors to their site.
Search engines are a valuable tool, but shouldn't be relied upon as the sole means of generating traffic. Promote your web site like how you would promote your business. Distribute your URL by placing it on printed pieces such as spec sheets, flyers, etc. as well as on advertisements and your business card. Network Online Networking online is one of the best ways to generate traffic. Exchange links with friends, or any interest groups or clubs that may relate to your business.