While the volume of customers is important, the cost of acquiring customers, and their propensity to spend online, are also key factors in eretail survival. However, IDC information that is to be used in advertising, press releases, or promotional materials requires prior written approval from the appropriate IDC vice president or country manager. A draft of the proposed document should accompany any such request. IDC reserves the right to deny approval of external usage for any reason. Information and opinions are based on the best sources available, but their accuracy and completeness cannot be guaranteed.
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