But the difference is, our site is more than just talk, more than just words. OpenFund is an extension of the MetaMarket's site. Investors can interact with fund managers and traders through discussion groups, chat rooms and emails, as well as invest in the fund. There's even a live Web camera where viewers can watch the MetaMarket's trade floor and take snap shots. Unlike, most mutual fund mangers, OpenFund does not have a formal research committee to report to.
Traders post dialog on why a particular trade was made.
So, not only does MetaMarkets offer surfers a chance to watch trades as they happen, but an opportunity to respond to the fund manager's commentary on why a particular trade was made. One feature that makes the site stand out is it its discussion boards where viewers reply and rate MetaMarket's commentary. Luskin and the others actually respond to posts. The company just launched its first television and print brand advertising campaign. Shares in OpenFund can be traded online at the fund's Web site, and confirmations and statements, which traditional mutual funds deliver in paper form, will be delivered exclusively over the Internet.