Take the time to really make your cards look good. Producing your own cards on a laser or inkjet printer may seem affordable for producing only a few cards. However, if you are only producing a few cards, you are not serious about growing your business. Websites and Brochures Clients want information about your products or services, plain and simple. Both a website and a brochure can provide information crucial to educating your clients to make the sale.
Websites have several practical advantages over a traditional brochure.
Your website is available all day and every day. Websites can also be very expansive without too much increase in the cost, where a brochure is limited to the size of the printed piece that you can afford. Very often clients will have a website and a brochure, where the brochure is a general overview, highlighting the website. The website has a more complete set of information, as well as tools to allow customers to email you directly with specific questions. The two components compliment each other nicely, especially if they share a consistent design style.