Thus, our analysis is conservative and is likely to understate the bias. These men have money, are educated and like to surf the Web. One could assume a Web site designed for this modern model of modem-man would be a sure hit. One would be wrong. What the Numbers Don't Tell You All of these surveys are carefully created and hotly disputed.
Statisticians have no end of fun poking holes in each other's methodologies.
You may select the survey results that best support your approach, your plans and your budget request, but those numbers won't tell you that the Internet is very different from other forms of marketing. The Internet is not about mass market. The Internet is not about homogeneity. It's not about conforming. It's not attractive to the same type of people who are all alike.