As personalization engines aim to deliver one to one marketing, we look at the shopper and shopping habits. Designing online stores for Gatherers Practical steps retailers can take to attract and convert shoppers in Gatherer mode. As online shoppers become more experienced they will make increasing use of an online store's search engine. One application for this technology is in the area of predicting customer behavior to help optimize marketing programs for online retailers.
Wish lists encourage shoppers to return to their favorite online retail sites on a regular basis.
Wish lists are also a powerful and effective tool for viral-marketing. While more Internet users shopped for and purchased holiday gifts online this year than they did in 1999, nearly one-half reported at least some dissatisfaction with their online shopping experience. A special arrangement with the USPS enabled the company to complete deliveries even on Christmas Day. Returns Policies Return policies can make the difference between a satisfied shopper and a frustrated ex-customer. There are signs the more advanced retailers are learning how to leverage their physical advantage.