The signifier is always facialized. Faciality reigns materially over that whole constellation of significances and interpretations. Tell me how much you like it. A face is such a subjective thing. The collective soul contains gaps and ruptures, never to be closed.
Tools form the appendages of a hypostasis .
Behind this reinterpretation which is truly ideological it is a fetishism of the signifier. That is to say that the subject is trapped in the factitious, differential, encoded, system atized aspect of the object. This entrapment can be called desire . People who want somebody to wear costumes, people who want somebody to sit with them while they watch dirty movies and jerk off, people who want to be tied up, people who want to wear diapers and be given a bottle. The generalization of sign exchange value to facial effects.