Or it soon will be if recent predictions are to be believed. Where the consumer tends to think that mobile Internet access involves downloading web pages onto a cell phone, the reality is that the service will comprise specialized news feeds, customized announcements and email capability. Slow transmission of data places severe limits on the kinds of content that can be offered by wireless devices. However, mobile data speed is expected to double in the next six months and continue increasing. The issues raised online in the recent Doubleclick debacle will only be magnified a hundredfold in the wireless world.
Wireless providers have access to an amazing amount of personal information about their subscribers.
Security concerns Increased bandwidth and digital signatures will make wireless online shopping easier and easier. Digital cell phones provide encryption but some people will still be nervous about closing the sale in wireless cyberspace. Guarantees made by the wireless provider and merchant may have to be necessary. The screen real estate on cell phones, PDAs, and two-way pagers is extremely limited. Content must be customized for this medium.