A longer descriptive title for name only listings. Do it yourself, or hire a submission service. Most established webmasters agree this job is better done yourself. Making sure submission guidelines are followed, greatly enhances your chances of being listed. Ask for recommendations, or referrals from satisfied customers.
Search engines funnel the traffic flow of the web.
Most established sites are listed. If you want to be found, get listed. Search engines are part of Internet life, check guidelines before submitting. They are all different. If you want to be found, you want to be listed.