Six journalists, sending one story, five days a week, plus one or more MP3s. That means at least 40 site modifications each week, in a fairly complex layout. HardRoad would need expert designers to add the content without messing up the look of the site. As great as this all sounds, not everyone needs a smart site. So, you need to make sure that the investment makes sense.
Smart sites cost more right now, but they inevitably save money in the long run.
Ian Lurie graduated from UCLA Law School in 1993. He so enjoyed law that he became an information designer the day he graduated, and started creating web pages later that year. Lurie is currently president of Portent Interactive .