The mission of the Alverno Performing Arts Research Center is to support the arts and arts organizations in the Milwaukee area. We do this by conducting research that helps arts organizations learn more about their audiences. The principal goals are to bring arts performances to more people, increase audiences sizes, and make arts organizations more financially successful. . . . . . . . . .
Students typically conduct the research.
They are assisted and supervised by Alverno instructors. Research projects may be conducted in association with Marketing Research courses or on ad-hoc bases. All aspects of each study are thoroughly reviewed by an Alverno instructor with extensive experience in research.