The purchase of RocketCash by free ISP NetZero last week is the latest evidence that e-commerce players are keen on capturing today's teenage Internet users and locking them up as tomorrow's customers.
Teens are free of the technology phobia that has kept others away from e-commerce.
For them, life before the World Wide Web is not even a dim memory. That means they represent a whole generation of golden e-commerce opportunities. But Mileage Though short on life experience in general, the average teen has logged many more hours surfing the Internet than the typical adult. And teens and young adults do spend money online. Clearly, NetZero sees value in gaining access to the youth market.