Its future was in doubt. Drastic measures were called for, and drastic measures were taken. Beginning with the Aurora luxury sedan in 1995, Oldsmobile's entire line was revised. Out with the old, in with the new - in the image of the Aurora. And the makeover has been successful.
Sales are up, and to younger, more upscale buyers.
Today's Oldsmobiles are appealing to people who otherwise would have purchased a non-General Motors car, most likely an import. What a difference a few years and a concentrated effort can make. The new gearbox works very well, and allows full exploitation of the engine's power. The firmer suspension improves handling and the car's fun factor, with little penalty in comfort. It's sportier than any of its larger competitors, and a great step in the right direction towards new territory for Oldsmobile - compact performance coupes.