This year marks the last time the match is guaranteed to join the winners of the Big Ten and Pac Ten championship in a New Year's Day battle. We're loving it. Campus involvement is finally booming. We have a great team. But Bartell, who supervises the Couger Pawthletic, the athletic department's clothing store, said that although business is great, too many people have jumped on the Cougars bandwagon this season.
Sales are phenomenal.
It's an interesting social phenomenon. We've had a bandwagon all year long since we beat UCLA and USC, and it just went crazy. With all the excitement surrounding the big game, Beiger said the athletic deptartment wants to keep the celebration to a minimum in order to not tire out the Cougars football players. They still have to go to class, even though they're going to the Rose Bowl.