A finely-tuned marketing strategy would have to target Madison students with one message and the other two schools with a different emphasis. The reasons why are suggested by Table 7, reporting these respondents' selections of ways they would be more likely to teach in Chicago Public Schools. Table 7 also provides, for comparison, the plus or minus movement in rank from the overall ranking in Table 4. The need to bridge the gap between Chicago Public Schools and teacher training institutions is perhaps the one most important finding of this research. Currently, the gap is filled primarily by media and rumor, neither of which strengthens CPS's appeal.
Some respondents suggest a different paradigm, involving a greater spirit of partnership.
This would involve teaming with the faculty who are already promoting the opportunities in urban education and expanding opportunities for student teaching and honest communication between trainee and experienced teachers. The more the teachers get in their buildings, the better selection of teachers they will have. Survey The questionnaire for this study was developed in two focus groups conducted with Chicago Public Schools teachers who were recent graduates. New graduates of the University of Illinois at Chicago, National-Louis University and the University of Wisconsin at Madison who had expressed an interest in urban teaching received questionaires. Inc. conducted telephone interviews with some respondents from those schools.