The low price is not actually available to all consumers. Under principles of truth in advertising, the advertised price should include all necessary accessories, or the limitations of the product should be clearly and conspicuously disclosed. Another common practice is the promotion of a very low price for a certain product when in fact only a limited supply of the product is available. Merchants should not be allowed to sell more expensive products in place of the product luring the consumer deeper into the electronic web. Such advertisements should at a bare minimum be required to indicate the restrictions and limitations that may apply.
Standards concerning the print size and type are essential.
Guidelines regarding the location of the message communicating applicable limitations are also important. We suggest the FTC consider guidelines effecting the accessibility of the terms and conditions that might apply. The privacy rights of the consumer must be protected. The obvious reasons attach. Identity theft is costly to consumers, merchants and the credit industry.