This event is now responsible for 80 percent of the club's dinner covers on evenings when the series is held. Consider how the location can enhance a theme. For an Olympics theme dinner, Abrantes planned a the reception around the indoor pool with swimmers representing various countries actually competing. Don't be afraid to try something new. Astbury recalled an enormously successful Italian International Week with chefs flown in from Italy in January when the club is normally quiet after the holidays.
Timing really is everything.
If it didn't work well, don't be afraid to change it. Examine every aspect of the event and create new traditions. At a Night in Vienna evening, the Baroque trio, although beautiful sounding did not lend itself to dancing. The following year, the club brought in a dance trio. Keep track of reservations and make adjustments accordingly.