For publishers, a pdf file offers a way to manage the complexities of electronic advertising and simultaneous printing at geographically distant presses. Increasingly, users are also finding the format to be a way to publish short run, rich content documents without incurring the high costs of full colour printing and distribution costs. You want to publish a limited circulation newsletter targeted to top industry CEO types. The newsletter must be timely and costs must be kept in rein. You write the newsletter, format it and distill it into pdf format, sending it to your audience via email.
Subscribers enter their password to open the document and print it if they wish.
They are amazed at your effective use of colour, the clarity of the pictures in the document and your dramatic layouts. You make money hand over fist and remember to send me ten percent.