Since sports marketing is such a recent development, the definition of what exactly it constitutes is still being written. Sports marketing tries to involve people emotionally and communicate to them on that level. With any other form of public relations or marketing, you're not working on as specific an audience as you are with sports marketing. You're looking for men and women with a very specific interest, usually within a specific sport. There are more decisions based on what the consumer thinks they'll buy, not a committee decision based on what to sell.
Sports tend to focus on bright colors.
It has to be exciting and eye-catching and will draw attention of people purchasing the product. The look of sports-related advertising also differs from other forms of advertising. Sports fanatics demand that the gear they purchase be the same as the equipment used by their heroes, and the visual information they're receiving be relevant and on the money. People who are avid participants in that sport know if you do anything that's not right. People are drawn to sports for a number of reasons, both as fans and increasingly, as participants.