While Robb has an impressive service record and an excellent defense voting record, he also supports gays in the military. While we would like to think reminding voters of all the great things he has done would overcome this single unpopular opinion, it's time to face facts. But it's too late in a close game to go for groups we don't know we can get. Our polling numbers, now three weeks old and woefully out of date, seem the only ones available. We still feel that these areas are un-winnable and will not waste our time and money courting them.
Women are also still key.
Negative aggressive advertisements need to be employed. Each negative add needs to slam Allen's character through the guise of his uncertain issue stances. However, positive advertising cannot be dropped all together. Robb is in real danger of being seen as not connected with the people of Virginia. We need to make sure voters don't take this impression into the voting booths on the seventh.