A presentation of industry terminology, logging procedures, radio formats, station organization, back timing and a study of AM and FM radio and television. Emphasis on the dissection of commercial copy and the psychology employed in motivating prospects through commercial reads. Intensive work in the various dynamics necessary for the creation of proper presence to convey sincerity, believability, fluency and vitality. Includes music announcing promotional and public service announcing and conduct within various on-air situations. Intensive study in the operation of broadcast equipment leading to proficiency with compact disc players, broadcast consoles, turntables, reel to reel tape recorders, cassette and cart machines, camera operation, TelePrompTers, video editing and digital work stations.
Students work individually and in groups in simulated on-air environments.
An applied practical introduction to the fundamentals of audio production. The program covers theory, terminology and techniques with an emphasis on the function and operation of studio equipment to achieve basic production skills. An examination of the theory and practice of audio production highlighting the unique properties of the medium. Emphasis is on program development from conception, production and evaluation. The study and application of the creative capabilities of audio equipment.