It is valuable, touchable, enviable, and transferable. That is, today's unique idea is money in the bank. Ideas are still run up the flagpole to see whether they fly. This is a mistake because the chief executive is relying on the winds of change rather than being the change itself. Top executives are judged by how they fly in a storm.
Sunny days are for picnics.
Likewise, great ideas can take off regardless of the corporate weather. Therefore, they are priceless to people at the helms of their companies. The purpose of illustration is to visually portray and personify the Big Idea. Through a series of applications, which range from advertising and design to Experiential Marketings and new communication paradigms, we put together a creative and strategic plan for our client in oral and written form. The Big Idea is now ready to move out of BrightHouse and into the marketplace.