During this stage individuals often face the conflict of sacrificing individual goals for group goals and seek assurance that the group goal is valuable. Although confusion and opposition often appear to dominate this stage in the team-forming process, this step is critical to the beginning of order for any group. It serves as a way to establish parameters, explore controversial issues and unite the group. Although conflict may damage or destroy a team, most researchers agree that conflict is a natural consequence of team membership, and that it may, in fact, strengthen the team as the members learn to accept and constructively resolve their differences. Norming During this stage, team members begin to understand one another.
Team conflict is replaced by a feeling of cohesiveness.
This cycle is marked by the clarification of roles and tasks, with all members agreeing on how they will proceed with individual responsibilities. Tasks are accepted and completed with positive energy. During this stage, group members establish procedures for data gathering, decision-making and idea implementing. Listening practices, open communication, respect for differing opinions and disclosure of agendas are examples of relationship norming during this stage. During this stage, teams are their most creative, cooperative and productive.