Actuality Wild Tangent was showing their Web Driver multimedia engine at E3 this year. Now imagine that it supports popular autoring tools such as 3DS Max and Maya and has a built in advanced skeletal animation system with compression, smooth skinning, and level of detail management. As Phil Shenk of Wild Tangent put it, Wild Tangent 's Web Driver allows games that follow the television production model to be produced.
Traditional games follow a 'movie' production model, taking upwards of a year to produce.
Wild Tangent lets a developer make a game quickly and allows for 'episodic' gaming, comparable to a television series. Another area in which Wild Tangent 's Web Driver shines is in the making of commercial games for advertising purposes.