Give them more choices than they can get from that store at the mall. It's amazing how many big, famous ecommerce firms get this one wrong. Click for full story . Quality information about choices. Nobody wants to give their money to a flake.
Web users believe Internet stores have lower overhead.
And they expect prices to reflect it. To tap into impulse buying, you ve got to get the goods there faster, too. You may be surprised. They don t care about being on the cutting edge. They aren t obsessed with the ease of canceling their order.