One place for you is the Army. Hey, we have only one Army. But the Army has a problem. It missed its recruiting goals in three of the last six years, and barely met them in the other three. The economic boom is a factor, draining off many potential recruits.
Soldiers have to follow orders and work for group cohesion.
They also have to risk getting shot at from time to time. Selling this to the young as the freedom of the independent self is no easy task. But the research was sobering. They say it's the voice of their parents telling them what to do. By selling a sort of implied and ambiguous free-agency within the Army.