A key reason is that advertising and promotion of the site is often overlooked or underestimated.
Surfers view a website as a billboard on the information superhighway.
The problem that exists today is if your prospect is not cruising on the right road, your billboard along with millions of others, goes unnoticed. One effective way many website owners have found to attract traffic to their site is through the use of banner ads. They are sadly unaware that in addition to a well designed site it takes a lot of marketing, advertising and promotional efforts to drive traffic to the site,'' says Roekle. All the hype about over-night Internet successes has many business owners and entrepreneurs overwhelmed with this new technology. Starting down the path of e-business marketing without a proper strategic plan has sidelined many small business owners and entrepreneurs as well.