Nick Usborne Permission fades. In fact, it's so cool, almost everyone is practicing it.
Trouble is, a lot of people appear to have forgotten how permission works.
Or at least, how it works at its best. Hey, we got Nick's permission once, so now we can email him as much as we like. I don't think so. In real life, permission granted isn't a contract, it's a state of mind. The customer's state of mind.