In an era of rapid change, organizations and the individuals within them must engage in continous learning, adapting to continually evolving conditions. This requires special skills such as technical expertise, communication skills, intuition, and a commitment to solving real problems in the real world. This course examines the fundamentals of information design. This course offers an examination of scenarios and their role as a management tool for planning and future forecasting. Scenarios have become increasingly powerful tools for developing strategic vision within organizations.
Scenarios are stories that give meaning to events.
Scenarios provide a tool for ordering one's perceptions about alternative future environments in which one's decisions might be played out. Scenarios offer an increasingly important strategic planning tool in many fields, including law, business, advertising, science, and government. Scenarios have important implications for budget development, program development, and strategic analysis. An organization's identity is expressed through a combination of advertising, packaging, logo, and communications. All of these components must work synergistically to express a coherent identity.