The Coalition believes the Internet element of the campaign is the most promising, as it has the potential of reaching a greater audience. In partnership with Cap Tech Ventures, Inc., a leading Internet consulting company in Virginia, the Coalition has created an interactive e-mail message that educates its audience on multiple levels. Cap Tech uses emerging technology to serve health care organizations. The intermercial, an Internet commercial, was created using Macromedia s Flash software. It s a presentation of the most powerful images taken from footage collected by the Coalition on Donation and the Arnold Agency for the latest PSAs being distributed.
Viral marketing does work.
A number of organizations have agreed to partner with the Coalition on this initiative. UNOS members are encouraged to send the emails to employees, vendors and contacts. Contact Copyright 1995-2001. United Network for Organ Sharing. All Rights Reserved.