An organization's publications are an important communication about the organization. Small improvements in service are good. We are all here to make things easier for our users. We are all here to serve the needs of our customers. I'm likely to focus on the practical and not the theoretical.
Value supporting the leader in public, disagreeing in private is totally cool.
Value training the end users. Steal good ideas from others. Question whether what each of us does is of value to the end user. Redefining our jobs is the easiest way of helping ourselves. There is a limited pot of money for general spending.