Put as much important content as close to the top of the hierarchy as possible. Guide to Web Style, Sun Microsystems . Write sentences with 20 or fewer words and paragraphs with fewer than five sentences. Use lists to break up long sentences. Readability improves when sentences and paragraphs are relatively short.
Users tend to skip over text they consider nonessential.
A Designer's Guide, North Andover, MA User Interface Engineering. Provide an alternate form of all documents, resources, or files that can be printed in their entirety. They find this to be more convenient, and it allows them to make notes on the paper. Users sometimes print pages because they do not trust the Web site to have pages for them at a later date.