Stick with it. Stay with it. Send the messages you want out to the consuming public over and over again. Remember, just when it is beginning to get tiresome to you, it is only beginning to work. People buy furniture for people.
Television shows movement.
That's part of it's magic. One other thing. You don't always have to sell product to get the customer to watch your commercials and fall in love with your company. Some of the more successful dealers use special events to capture the hearts and minds of the buying public. During February, when everyone was yelling sale, sale, sale, they were running a commercial regarding the dedication of people who participated in the Olympics.