Prospects must believe that your business has a future. The Internet can play a role in this. A good Web site can demonstrate the company s support and products. Prospects want a turnkey business. They want to know that the company offers a proven system, so that , if they put the time and effort in they will obtain the rewards.
Second Income Can Be Low.
A second factor caused by the full employment economy has a positive effect on direct sales. Because the primary income earner is earning more disposable income as a result of both higher pay and lower inflation and interest rates, the amount of the second income needed may be less. Furthermore, the effect of taxes on the double-income couple with child care cost and the desire to increase personal parenting time all works in favor of the direct sales opportunity. So even with a lower second income, the disposable income will remain the same if the direct sales opportunity will allow one parent to remain at home. With a higher primary income, parents may be more likely to take a chance with the second income earner in order to have the ability to work at home and have more parenting time.