As the writer of the article, you have a much deeper attachment to it than the editor or the publisher does. I encourage you to please give your editorial pieces a heading. Active verbs should appear in the heading as much as possible. I also like to see subtitles throughout the story that are meaningful. I believe these encourage readership and also capture the interest of the reader, encouraging him to read the complete article.
Subtitles help to feed the information in bite-size pieces without overwhelming the reader.
We've added this as a new requirement for all editorial relating to specific destinations, hotel properties or cruises. Travel Planners are included in the word count assigned. Editorial By-lines Always let us know how you want your name to appear with each editorial you submit. Photos and Captions Many of you prefer to provide support images and we appreciate that. When you provide photos, please send us a horizontal and vertical selection.