The remote launching code. In today's markets a business can't go it alone. Firms, business units and functions, which never connected before, are finding that it makes sense to get together. If you're not building alliances, you're certainly competing against them.
Some firms are well into alliances and building experience, while others are watching and waiting.
The ISBM is a research center in Penn State's Smeal College and has assembled a blend of researchers and practitioners to share insights, lessons learned, new ways to create value, and new processes for more profitable businesses. The bottom line is that it is getting tougher and tougher for businesses to go it alone. Those unusual partnerships are the driving force behind an upcoming conference co-sponsored by ISBM and Georgia State University's Center for Business and Industrial Marketing. The event highlights several unusual alliances and provides insights for other businesses. We'll hear a presentation from Chuck Gruber of Elemica, a web-based venture being developed by a suite of chemical companies that includes Air Products and Chemicals, Dow, DuPont, Shell Chemical, and Rohm and Haas.