XTML is designed to solve this problem. XTML might be thought of as a bar code for content, allowing various devices to read it. There are a number of companies which can convert a web site from HTML to XTML in as little as a week. Access to the Net anytime, anywhere on anything is really one facet of the personalilzation model and also an acid test for it. Constantly increasing personalization of both the type of information a user receives and how he or she receives it is also a moving bar.
Speed is mentioned often as a critical factor on the Net.
The ability to broadcast information to a cell phone or pager is critical in that it speeds transactions and allows you to reach a user before a competitor does. While driving down a freeway, a user can access information on a product, negotiate a transaction, and pay for it, with all the documentation sent to both purchaser and consumer , delivery under way and a follow up service channel opened, ready to follow up as needed. To develop your wireless strategy you must leverage the technology on the Net to analyze and segment your market. With the data mining tools available, your site must utilize and leverage powerful personalization software, so you have the capability to deliver information about your product or service, according to the user's preference. Using XTML pages, you must then have a Broadcast engine to reach out and deliver a unique value proposition to your customer and a transaction engine to close the transaction.