Comm 331 Principles of Public Relations 4 credits Examination of the history, basic concepts, and tools of public relations. Covers image-making, media relations, crisis management, strategic planning, and case studies. Comm 340 Basic Production Theory 4 credits Study and application of the primary aesthetic movements that have had an impact on film production practices. Comm 342 Persuasion 4 credits Study and practice of persuasive communication. Comm 343 Argumentation, Debate, and Critical Thinking 4 credits Critical thinking and its direct application on propositions of value and public policy.
Students participate in two debates.
Includes writing, editing, photography, production, advertising, sales. Students need not be enrolled to be a member of newspaper staff, but must be enrolled to receive academic credit. No more than 6 credits may be applied toward major. Focus is on reporting governmental affairs, specialized reporting, and investigative reporting. Analysis of budgets, and techniques of information gathering are included.