I think it remains impossible to dream of 'reaching the masses'. That's a lie. Every attempt in that direction immediately backfires and corrupts all the parties involved. I would rather think in terms of 'membrane design'. Recently, many initiatives died because of their over exposure to the System.
Tactics means knowing how to attack AND to withdraw, at the right moment, before it is too late.
Organization is not only just synonymous with bureaucracy. It could as well mean commitment, and solidarity. Perhaps within smaller units. Networks these days tend to become big, without a clear direction. It is indeed tempting to think big.