Top of the line products not only have a perception of high quality but can also be prestigious. Also keep in mind high price can carry the perception that its overpriced. It's much easier to justify a higher price by pointing out the quality than trying to justify the lower price. Large Selection - Go to any big name department store, JC Pennys, Nordstroms, and compare the size of the women's clothing department to the men's clothing department. The women's section is always three to four times larger than the men's.
Women demand selection.
It's fashion suicide for a woman to be caught at a social function wearing the same outfit as someone else. Men really don't care if someone else has the same tie. Keep in mind selection doesn't always mean inventory. One flower shop may carry exotic flowers while another shop doesn't. The shop with the exotics has a larger selection with one flower than the shop that has none.