But the readers still don't know what's in this particular issue. Header Every issue of your newsletter has a common header. At a minimum, it contains the newsletter name and your business name. Keep the header short - let the readers get to the good stuff quickly. Put more detailed information in the footer.
Some newsletters insert their advertising smack-bang in the middle of their content.
Newspaper, magazine and television advertising operates this way, but in e-mail, where all text looks alike, it intrudes on the main content and disrupts the flow. Far better to put your advertising at the end of the main content. In fact, studies show that readers respond better to ads at the end of e-mail newsletters than anywhere else. Just as each issue has a common header, it also has a common footer. A copyright notice.