Some companies say that testimonials from satisfied customers are proof enough.
However, the ASA says that some of the claims made are extravagant and should be withdrawn if there is no clinical evidence to back them up. Jeffrey Frankel claims customers are satisfied Suppliers of the jewellery claim they offer relief from conditions such as arthritis and migraines through a technique known as magnotherapy. They claim that an electric current produced by the products improves the circulation of the blood and helps to boost general health. Some people are even convinced that magnetism can dissolve fat deposits. Jeffrey Frankel, of Magna Jewellery, is confident his products work.