Placing these keywords strategically within your Web page is another way to grab the attention of search engines. Winters also suggests using the keyword phrases in heading and ALT IMG tags for better search-engine ranking. Add keyword relevancy. You may be tempted to keep repeating your keyword phrases in your page content, hoping that frequency will draw high ranking, but it doesn't exactly work that way. Become Popular One final strategy for optimizing your placement in search engine results is to improve your popularity.
Some search engines use link popularity in their ranking algorithms.
This means that as more sites link to yours, the higher your listing rises in search-results placements. Click-through popularity is another ranking scheme used by a few search engines. With the increase in the number of unique visitors that click on your listing in the search engine results, your chances of going up these search engines' rankings improve as well. In other words, the more popular you become, the better your visibility in search-engine results. By employing these tactics consistently and aggressively, you can rest assured that you will see your URL among the top search results in your business category on any search engine on the 'Net.