Subscribe to our newsletter. Get your site now How to Write for the Web Creating content for the Web is different than writing for paper publication.
Surfers are notorious for scanning rather than reading.
Here are some guidelines for creating effective Web content. Divide material into page size blocks. Endless scrolling can be annoying. Use headings and subheadings to help your readers zero in on the content that interests them. Use color and graphics to create interest and visually direct focus from one topic to the next.