The purpose of the message depends on your objectives. At the least, Civitan meets the need for achievement and recognition, and the need to belong to a group and be accepted. The texture of the message depends on the medium. In television you have a wide range of textures, color, design, movement, sound. In print,size, shape, and feel.
Texture determines whether a brochure is picked up, much less read.
How we present information about Civitan is a critical factor in persuading our public's opinion of us. PR people have the power to control the flow of information. Goals of the Message Get the message through. Repetition increases chances of the message being received. Be sure the message is believed.