Three days later the stuff arrived. People love to be able to tell such stories to their friends. It's the most valuable kind of free advertising for you. So make sure that your customers have good stories to tell. If you do a bad job, your customers will also tell all their friends, and you will be in big trouble.
Word spreads very quickly on the Internet.
Especially this year, treat your Web customers as if each one were as important as ten customers. Because if you treat them well, each one will turn into ten customers. Try including a link that will let visitors send email directly to the president of your company. Few will bother to send mail, but everyone who sees it will be impressed by your attention to customer service. Customers who have taken the trouble to send you email are like gold.