A very high percentage of corporate chief executive officers come from the ranks of marketing professionals. Similarly, a high percentage of entrepreneurs begin their careers in a marketing role. Most high school and many two-year college programs utilize a variety of applied learning experiences, often incorporating direct involvement with the business community. Planned, Managed Experiences. Well Received by Business.
Studies suggest that both students and businesses benefit from quality programs.
Businesses gain access to a pool of talented, interested graduates-graduates with a fundamental understanding of marketing, as it should be applied in the business community. High quality . Both students and employers can benefit . . . A Focus on Skills Many Shapes and Sizes. Marketing is a diverse topic, ranging from simple selling skills to complex statistical manipulations used to predict buyer behavior.