Topics include articles of incorporation and bylaws, contracts, governance issues, fundraising limitations, compliance issues with state and local government agencies, employment law, and intellectual property. The legal ramifications of profit vs. nonprofit status are also covered. Marketing plays a central role in the overall success of an arts organization and its ability to survive. The course immerses the arts manager in a comprehensive and practical approach to marketing, including the benefits and proper role of advertising, direct marketing, database marketing, public relations, telemarketing, and promotion. A variety of fundraising approaches, including grant proposal writing, special event planning, planned giving, and capital campaigns, are covered.
Students consider the role of fundraising within the larger organization.
Every nonprofit organization is theoretically governed by a board of directors. The course examines various models of governance and board operation, elements of group dynamics, the mechanics of board operation, and the legal context in which a board operates. One of the board's key roles is planning for the future of the organization. The course explores both the content of a strategic plan and the process of creating one. The course provides a theoretical and operational framework for program management in artistic settings.