According to psychologist and advertising consultant, Carol Moog, it s more than an image these cola companies are pushing. If you look at Coke s advertising, it s like a religious montraw. Coke is selling a continuity of life through generations and a bond through life throughout different cultures what is really basic and essential about humans. It goes to the level of a spiritual bond. The cola wars have been fought through two wars, Operation Dessert Storm, and more recently, over international boundries and borders.
Worldwide events leave a lasting effect - and the cola wars continue to rage on.
The first dedicated drive-in restaurant was built in 1921 by Jessie Kirby and R.W. Jackson in Dallas, Texas, and was called the Pig Stand. And to accompany this sandwich, Kirby and Jackson began selling Coca-Cola, and other popular sodas. Signs selling soda pop became a regular site as they were hung on trees, plastered on the sides of buildings, and brought to the forefront of the sightline. Because Drive-Ins had become so popular, the golden age of the soda pop was born. Available anywhere and everywhere, soda pop was about to become the hottest commodity the world would ever see.