The Web has become the new marketplace of the twenty-first century. You can buy, sell and gather information or even get lost. Unfortunately, too many companies with important messages to communicate over the Internet are losing the very people they want to reach. Partly because they haven't quite discovered what the Web is for, what it can do best. A lot of companies aren't quite sure.
Some companies treat it as a mass medium, like television.
Others use it as a place to post their corporate brochure for the whole world to see. Read our legal notice and privacy policy .