Encourage related sites to link to your site. Sometimes the search engines will pick up links from sites, which will also help visitors find your site. Consider advertising in local or national Web directories. With the booming Web business, there are many directories of Web sites out there. Basic listings can cost as little as a couple hundred dollars per year, and if you find a directory that goes to the right audience for your business, this can be another useful way to help make sure people know how to find your Web site.
Some companies apply completely new business strategies when they make the move to the Web.
In our experience, this is not always the best idea. Remember the marketing rules that you applied to make your business successful in the first place. The same logic applies to the Web. If certain offers and marketing campaigns worked in print, it's a safe bet that they will be successful in the Web. Don't make the mistake of tossing aside everything you've learned just because you're marketing via electronic media.