Both two-step distribution and direct retailer issues are addressed. They also attend a portion of the sessions devoted to how manufacturers and retailers are using trade allowances today. This group should also consider attending the sessions on Wednesday, to gain a more in-depth perspective of program design and measurement concepts. This group should also consider attending the sessions on Monday and Tuesday, to gain a more in-depth perspective of real issues being faced by manufacturers and retailers when working with program allowances today. Each Track includes general session and workshop topics geared to their interests.
Participants can stick to one track or cross tracks to gain different viewpoints.
Day rates are available for those unable to attend all three days or who wish to participate in specific Tracks. See Registration Fees . This year's Conference Program Co-chairs, Peggy Austin, Apple Computer, Inc., and Rob Hand, Callidus Software, Inc., have pulled out all the stops to provide you with the most relevant topics and the highest caliber faculty we have ever assembled. The Conference helps you to see how others handle promotional allowances, and benchmark your own experiences. Click on each topic shown below for more information.