A group of knowledgeable professionals explore e-commerce adoption by printing companies and their clients, and debate some of the hot issues. Even in North America, however, the adoption of e-commerce by printing companies and their clients is not yet particularly widespread, and some of the issues being debated are still fairly basic. One participant, Michael J. Murtaugh Jr., is neither a global player nor an aspirant systems vendor. The obstacles to the Internet's becoming a really pwerful tool are technological, and technology will continue to progess. In between were radio, television, and the Internet.
Print leads to electronic communication, which leads back to print.
These predictions do not take into account the flexibility and convenience of this medium. While it certainly will be impacted by electronic document interchange, paper as a communication medium will continue to be significant for quite some time. What's more at issue is finding an efficient way of leveraging the medium. Ultimately, print and information are going to change in form, but I don't think that as a printer I'm going away any time soon. With e-commerce, there's definitely an opportunity for printing to grow right now.