Kempf explained that large corporations that already maintain an expansive network would rather host a private market with customized software and the power to establish their own business rules and requirements, thereby increasing the financial and strategic power of the network players. But there are definite advantages for the players as well. First, if you're offering these services, it simply broadens your channel to market. Because vendors are already service partners within the larger corporate network, they must maintain a long-term relationship with the marketplace host in order to generate their own revenue. When working relationships are established, fraud is much more difficult to perpetrate.
Security is very important in services.
This is a kind of marketplace where you define your requirement, and we help you to select a few vendors whom you think can do the job. Only those vendors can see the requirements, so there's a very fine granule of security for each object that we have. Moving forward As of today, ITsquare is a Microsoft partner. The exchange, which launched on Feb. 6, matches members of the existing Windows Embedded Partner Program with customers who are developing Windows-powered embedded devices. ITsquare isn't stopping with Micrsoft.