Fresh threats Aries Powerplant's experience is true of the country as a whole. In the last couple of decades, the UK's share of the world export market has slowly declined. In an increasingly competitive environment, sterling's rise in recent years certainly has not helped. In the long term exporters will have to keep their costs down if they do not want to lose their market share. In the meantime, however, many companies face a more immediate problem - if the US and the rest of the global economies slowed down this year we are more likely to see the demand for exports suffer again.
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