The campaign was conducted in four languages Bosnian, Serbian, Croatian, and English. The campaign used familiar terminology and concepts. Before starting the campaign, IOM research found a lack of awareness, not only in regards to the issue in general by the local and international community, but also of the dangers and consequences facing a trafficked migrant. Television, newspapers, radio, sugar bags, and leaflets were to disseminate the message. In October, a post-campaign research was conducted through a survey of 2,500 households.
Young people are more aware of the issue than older.
A change in the attitude was also noted as less blame was put on the victims and more on the trafficker. An overwhelming majority of the respondents felt the problem has increased in BiH in the past year. As we reported to you last Friday, the IOM office in Sarajevo last week assisted 37 victims of trafficking, including several minors. IOM is providing the women with safe housing and protection. They are receiving general medical, gynecological and psychiatric assistance, while IOM is procuring the necessary travel documents, arranging for transportation home.