Focuses on programming, exhibits, visitor service, public relations and marketing. Each Museum Assessment is a tool to be used in your organization's ongoing cycle of strategic planning and performance evaluation. The Institutional Assessment reviews the museum's entire operation, including mission and planning, governance, administration, finance, collections stewardship, interpretation and presentation, marketing, public relations, membership, and community support. The Collections Management Assessment focuses on collections management issues in the context of the museum's total operations, including mission, governance, finance, interpretation and marketing. The emphasis is on collections stewardship, including scope of collections, acquisitions and deaccessioning, legal and safety issues, documentation, backlog, inventory and risk management.
Participants choose and complete three activities.
The Public Dimension Assessment assesses the public's perception, experience, and involvement with the museum. The assessment assists a museum in effectively communicating with the public about its collections, research, and interpretive activities. The assessment includes a review of all the ways in which the museum interacts with its audiences, including marketing, public relations, audience development, and exhibitions. When you enter the program, AAM sends a Self-Study Workbook that includes a Questionnaire and Activities. Participants in each Assessment complete at least three Activities that help museum staff explore the operations of their organization.