While the slowing economy will force some companies to implement cutbacks and downsize, they believe that it will also show companies that they need usability in order to remain competitive. She thinks the economy will only heighten usability s role in fulfilling these goals. One challenge Diana faces is the misconception marketers have about web content is that content for the web and for print is the same. Diana commented that the behavior is different between the two media. Printed materials are portable and can be read at leisure.
People can pass it around and take it to different environments.
On the web, users don't have the time and patience to wade through dense content. Diana says her main challenge is to produce content and format it in a way that meets user needs and matches web behavior. But it makes it more important that we do things well . Richard s website targets a diverse audience, which includes students, faculty, staff, administrators, and parents. Getting consensus among decision-makers on the direction and organization of such diverse content is difficult.