While agriculture in Manitoba has never been a vocation for the timid, recent changes have added to the challenges. International trade agreements have resulted in decreased subsidies and created new trade patterns. Grain transportation reform has raised the bar on Manitoba's ability to compete effectively.
New technologies render many traditional practices obsolete.
There are, however, strengths upon which we can build and opportunities which are waiting to be seized. Identifying, promoting and supporting these strengths and opportunities are key to taking the agriculture and agri-food sector in Manitoba to the next level, ensuring its vigour and long term sustainability. As our logo suggests, the Manitoba Rural Adaptation Council's mandate is to assist and encourage rural Manitobans in adapting to change through innovation. Our vision is that rural Manitoba can expand its development and income-generating opportunities in ways that allow our communities to grow and increase in vibrancy while maintaining and even enhancing the environmental integrity of our natural heritage. MRAC encourages individuals, groups, communities and organizations to bring innovative proposals forward for funding consideration.