Millions of so-called virtual aliens are working for U.S. companies from Shanghai, New Delhi, and Hong Kong. The traditional hierarchical structure has become more horizontal and process-oriented. Each molecule can stand alone, but can form clusters with other molecules. With molecules instead of one solid structure, it is more rapidly changing and easily adaptable. Empowerment of individuals will make each molecule more productive, thus enhancing the value of the whole.
Marketers identify specific customer groups or individuals to receive sales information.
This will improve efficiency and allow them to better serve their customers. This will give access to external business partners and increase efficiency by constantly reconfiguring business relationships. It will be a network of networks. With increased efficiency and ease of use of the internet, many middleperson jobs will be eliminated. It is up to the people in these fields to make sure they create new value in order to remain employed.