So many people are trying to target the same audience that advertisers need to find more user-friendly and effective ways to cut through the clutter and really engage the user. Superstitials are a proven means to this end, so it s just a matter of letting advertisers and agencies know that the most effective online advertising vehicle is out there and at their fingertips. As bandwidth increases, the use of rich-media advertising formats will increase as well. More users are also going online. Advertisers have come up with more ways to grab their attention.
Rich media is a great way to engage users in the advertising message.
As the online advertising industry matures, banner ads are going to become more and more of a reminder message. In order to deliver a persuasive message to users, online advertisers need to think beyond the banner space and outside of the limitations of the banner box. I think the use of banner ads will relatively decrease. Everyone knows the effectiveness of banner ads has been decreasing. What makes Superstitials super is the method of delivery.