Managers monitor interest rates, unemployment, foreign imports, wages, inflation. Political - deals with political relationships and changing political process. There are three stages to the responsive process Awareness of which part of the surrounding environment needs to be responded to and acted upon by the company. Learning how to tackle the problem and make the new policy work. Both specialized learning and administrative learning are required at this stage.
Organizational commitment is the final stage.
Must institutionalize the new policy. Incorporate new actions in standard operating procedures. Management support is a must. Companies joined with key stakeholders to form collaborative partnerships. The key point is that ownership of social problems is not limited to just the government, or to a specific group.