Radio Competitive Media Facts Radio Radio's advantages include high amount of time spent listening, superior targetability, superior listener loyalty, ad recall and message retention, and more. Advertisers who recognize the power of Radio have voted with their budgets. No other medium can claim over seven years of uninterrupted revenue growth.
Radio has many natural advantages that make it an excellent choice for an advertising medium.
These advantages include high amount of time spent listening, superior targetability, superior listener loyalty, ad recall and message retention, and much more. And this trend continues with an unbroken string of revenue increases. No other medium can claim over 7 years of uninterrupted revenue growth. Numbers like that are a direct outgrowth of Radio's ability to deliver not only a substantial number of listeners daily, but to make those listeners a loyal and committed bunch who identify with their favorite stations and tend to stick with just one or two. This tendency of Radio listeners to identify with just one or two stations is at the heart of Radio's excellent targetability.