It meets the business objectives of providing information that supports a warm, friendly atmosphere, and of adopting products without directly promoting them. This fabulous site provides, among other things, a calculator to figure out the amount of paint you need to repaint your house, tips for home maintenance, the location and map of an Ace Hardware store near you, and specials of the week. It supports the Ace brand identity throughout the site.
Navigation is clear and easy, although frames can make using the Back button tricky.
Type in ThinkPad on the home page, for example, and rather than getting a list of hundreds of choices, you go to the home page for the ThinkPad product line. We got soup. It never forces users to wade through some puff piece on the chef just to order lunch. Choose a product category, and you can select a set of items in a price range. Inc. All rights reserved.