Let them see children experiencing the joy of reading. Share examples of children's writing. Capture the community's imagination with a theme or compelling image. Show the community how a literacy initiative will benefit others and create a better community. Challenge the community.
Many people like to tackle a difficult problem.
Show enthusiasm and reach out. Let the community see the joy and commitment of the people who are part of the literacy effort. Reach out to individuals and invite them to participate whenever possible. Present the literacy initiative as an opportunity to learn and grow.