We all listen to the radio everyday. That includes you, your customer, and your competitors customers. We listen at work, at home, and during our free time. Turn on your radio of course. As a matter of fact cars and shopping go together.
Radio is always there to get in the last word.
Average Americans listen to the Radio 3 hours and 18 minutes everyday, and on the weekends they listen 5 hours and 45 minutes. Every week, people 12 and older spend 21 hours listening to the Radio. In our time-starved society, you need to reach customers as close as possible to the buying decision. Your customers get involved in Radio. No other media can establish such an immediate, intimate relationship with customers.