The bedrock on which most of us form our political opinions is not ideas.
Memes are tiny disconnected packets of cultural information.
The idea that society is primarily directed by government is a meme. The image of a businessman as a greedy capitalist hoarding cash is a meme. The idea that businesses can force us to buy their products is a meme. The belief that the earth is dying because of freedom is a meme. In an information age in which ideas pass before the eyes in a split second, in which design is a primary vehicle for belief, little bundles of ideas form the basis for political opinion.