Of course, this isn't the full text, it's a couple of words but these couple of words speak volumes. These are highlighted phrases apparently from a longer talk that was given it seems about rhetoric. In other words, they're looking back on the effectiveness of the way these words were used and they introduced a word into the discussion. They did it in a pointed fashion. Now the word homophobia has come to describe any kind of opposition to homosexuality of any sort, but its interesting that part of their goal was to shift the emphasis from what many perceived to be a homosexual problem, away from the homosexual activity itself and towards the attitude people have about homosexuality.
Nobody wants to be phobic.
It was a very, very clever shift. And here it is in black and white, this was a shift that was engineered. This didn't happen by accident. They purposely did this to change the focus of the discussion from the morality of their activity and the social appropriateness of their lifestyle to the attitudinal bias of those who would judge them. That's not the punch-line, friends.