Successful environmental entrepreneurs understand they must become part of local communities. They don't make the elitist conclusion that people merely want the wrong things. They don't insist that people exchange their old values. Rethinking approaches to natural resource management challenges all. Creative, constructive ideas are scarce.
National politicians are no help.
Elected policy makers and appointed bureaucrats want to maintain their control. They disparage green entrepreneurs. However, politicians' failures to deliver constructive, effective policy reform has left this niche open. Environmental entrepreneurs are filling it. Even in the for profit world where bottom lines provide clear and compelling feedbacks, few entrepreneurs succeed.