By the end of the course, students have all the tools necessary to value a company by projecting its free cash flow and discounting it at an appropriate rate. In this framework, the course explores key issues, including the value of customers, brand equity, customer segmentation and positioning. This is a half-term course. This is a half-term course. This course argues that strategy is one of the most important factors.
Strategy is the recognition of opportunity and a plan for seizing it.
Learning is primarily through discussion of cases and articles with supporting short lectures and written assignments. This course deals with the challenges facing managers who are intent on implementing major changes in their organizations. The primary focus is on providing students with frameworks, tools and perspectives for leading change efforts. The course, however, is relevant for students at several levels. First, it is helpful to a number of students who will quickly be in positions in which they need to assess the likelihood that an organization can execute an announced change.