Strategic Planning Can Help. If you don't know where you are going, any road will get you there. This often-used adage applies to all aspects of life including business.
Planning helps a company know where it wants to go and how to get there.
A strategic plan is a high level plan that describes the purpose of the company and its key goals over a relatively long period, generally three to five years. The company's Board of Directors and top management are responsible for the strategic plan. There are many different tactical plans including operating, training, and financial. Tactical plans describe the lower level goals for the company over a shorter period, generally one year. Tactical plans support and are aligned with the strategic plan and are the responsibility of the operating staff.