Interstitials are forms of those pop-up ad windows that thrive on contest, gambling and porn sites. They have been known to destroy stickiness and drive visitors away in a mouse click. They load while a visitor is moving from one page to another within a Web site, slowing download times and causing frustration. However, basic interstitials are relatively inexpensive to produce and yield better results than banner ads.
Nothing is that straightforward.
I do not wish to be roped and hog tied by an overzealous Web site. Instead, Thomases believes the key to repeat traffic is usability. Everything boils down to making the user s experience as easy and simple as possible because it s going to effect a better communication of your message. Thomases adds that the Internet is still a new and unknown place to the vast majority of the world s potential surfers. There s a lot of trepidation and still not a lot of savvy.