Understanding the differences between the three is the first step to harnessing their power. Reseller programs solicit new users through businesses in your ISP's coverage area. The key to success with all three types of programs is persistence . Many ISPs start reseller or affinity programs but don't follow up and keep in touch with the company or organization involved. Follow up calls, in person or on the phone, are very important.
Monthly newsletters accompanying their check can help.
In the True Reseller version, the ISP sells the account to the store, which in turn bills the user. In the Referral version, the participating store refers customers to the ISP for a fee or commission. With True Reselling , the ISP essentially wholesales accounts for the store to sell. Stores may then package the service account with other services or just sell it outright. The big question with this arrangement is who services the account .