Success and failure. The difference is attitude. Mr. Freibaum is an active optimist. Mr. Zorensky knows it will all end in tears. Nobody knows where it came from, but it has a persistent life of its own.
People keep it, circulate it, read it and re-read it.
Imagine an immediate future in which Mr. Zorensky corrects his attitude to his tenants, and they to their customers. I hope Mr. Freibaum and all the others currently marrying the Internet will read it, remember it, use it, mean it and make money on it. It has been ever thus. When teenagers first started irritating mall management, malls reacted with different attitudes. The Mall of America decided the best thing for everyone was the curfew system, so teens were asked to leave.