That was the highest compliment of all, that somebody I'd never heard of and never spoken to had christened this thing as one of the best things out there. It was surprising, and it's great. And it's an honor to be in some really good company. Wit's something that's very old, but it's very new too. I think people think of wit as something that hyperintelligent people do at dinner parties, tossing off witty, pithy bons mots, and I think that there's an archaic connotation to it that it's something from yesteryear, when in fact it's something that people do all the time, certain people do now.
People like to be intellectually challenged, and they also like to laugh.
There's also not a lot of it on the Internet. Because of that, people have treated it in a way that either dumbs down what they're saying, or they make it so cut and so short that they can't get into much detail, into much depth. I'm trying to push that a bit. I'm trying to take the attention span that people have and do more with it, put writers who will use language playfully there, deal with subject matter that people might not be used to reading about online, using unique voices of writers that people have not heard before. If you say it, it will happen.