After all, protecting your product's credibility and quality in the long run IS protecting your brand and your company's ability to grow and thrive. Combining the best from old and new media. Old media and new media have a lot to learn from each other. But it's clear that new media folks don't have all the answers, either. They're also struggling with how to do big-picture journalism online.
Pay is poor, journalistic conditions even worse.
That combination provides great opportunity for any news Web site. Instead of paying wages that are simply 'competitive,' any news site that decides to pay journalists professional wages will easily attract top talent that can deliver top content. There are fabulous journalists wanting to do great work. And those jumping to the Web are invigorated at finally having the opportunity to do it. Create news for the Web first.