However, you need to get these in writing in advance. Another commonly used consumer marketing approach is newspaper ads. Any listing of the owner s name or picture is ego only - it rarely pulls in customers. A low cost way of getting exposure is the coupon mailers that come in the mail. If you piggyback your mailing with other companies the cost can be quite low to reach a large number of homes.
Telemarketing can also be very effective.
There are now federal rules on telemarketing. You must identify yourself and the business within the first 20 seconds. Call or write the Direct Marketing Association in New York to get a free booklet on the topic. Often, unusual ideas can generate sales. For example, we talked with an entrepreneur who sells custom designed golf clubs.