I don't mean sending e-mail messages. I don't mean putting up a home page. I mean communicating. Communicating is trying to ensure that the image folks out there perceive of you and what you're trying to say comes somewhere close to the image you want to project. This is not an easy task.
Talent goes beyond the software.
In much the same way, communications goes beyond the medium. We need to focus on content. Of course, the way in which it is said is very important too. That's why we can't focus on content solely at the expense of the medium. That is what I want to talk to you about over the coming months.