The multilateral response is powerful. Now we look to the companies to fulfil their commitments. Break the silence on tobacco. Don't let anyone be duped. Let us be clear.
People die because they use tobacco.
Yet they are addicted to tobacco use. That's not free will. Every 8 seconds someone dies as a result of tobacco use. Let us all support countries, and their people, as they take positive action to control tobacco - for their health, and for the health of their grandchildren. The World Health Organization has a duty to help too.