Help the breeder determine what clientele would be interested in the program and who to target as potential customers. Provide year-round consultation to the breeder, if desired, as to what is presently happening in the marketplace and what additions or changes might be considered to ensure continued progress. Matt Maurer, marketing and customer service manager for Circle A Ranch near Iberia, Mo., says they hire a sale manager for their female sale but not for their bull sale. He says they rely on their own staff's ability to cultivate relationships regarding the bull sale. With the fall sale, they sell more total head and target more buyers nationwide.
Sale managers are more registered-orientated.
As a producer, you need to evaluate the cost vs. what you are going to get from hiring a sale manager. You have to ask yourself if you can dedicate the time and effort to plan a sale by yourself or if you're going to need help. A sale manager can offer you time and experience. All rights reserved, The Angus Journal is a registered trademark and the property of Angus Productions Inc., St. Joseph, Missouri 64506.