The companies that come here build a storage unit or a branch. Obviously, multinationals don't put the same kind of money and imagination into a branch as they do into their flagship offices. They've come to see that as architecture. He also feels that a political correctness has crept into the canons of architectural development. Contrary to the myth of books and films, there are very few Frank Lloyd Wrights or Howard Roarks who dictate a personal style-and get away with it.
Most architects create what the client wants because architecture is a client-driven profession.
If a customer wants a generic building, then so be it. The Disney company is all about making money. But if it isn't art, he can't live with it. You've got to stick your neck out and see what happens. What most architects grapple with, however, is a town's regulations.