Media literacy is concerned with the process of understanding and using the mass media.
It is also concerned with helping students develop an informed and critical understanding of the nature of the mass media, the techniques used by them and the impact of these techniques. More specifically, it is education that aims to increase students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. Media literacy encourages people to think critically about the media, and allows a basic understanding of how the media is constructed. Have commercial implications.