After he has his business developed he must be able to meet competition. I know of several desirable theatres, doing a most profitable business, that failed because better business men opened theatres in the same vicinity- men able to give the public better entertainment. Numerous exhibitors have been put out of business by larger theatres. The theatre proprietor must at this time be mighty good business man to make money. The serial end of the film business has attracted considerable attention recently.
Most serial companies are intermediate concerns.
They arrange with newspaper syndicates for a wide publicity campaign, contract with a producing company to make the serial and arrange with a distributing company for their distribution. Some of these concerns have been unusually successful. The hazard of the serial company is that all the eggs are in one basket. If the serial is successful the enterprise is highly profitable, if the serial is not granted the public's approval the proposition is financially a fizzle. Besides, serial popularity appears to be diminishing.