A better option might be Google's AdWords . The more targeted your AdWords, the better the results. Clickthrough rates indicate the percentage of people who see an ad that click on it. They may have little relationship to sales. Keep in mind that clickthrough rates are often higher on plain text ads.
Net newbies are more likely to click on banner ads.
They are just discovering the web and like exploring all sorts of things on it. Folks with more time online are accustomed to banner ads and tolerate them rather well, but it has to be an exceptional ad to get their attention. All rights reserved.