The University's reputation will be enhanced by its use on products which represent quality in both manufacturing and art standards. The guarantee of quality will shed a favorable light on the University to prospective students, alumni, potential donors, and the general public. The University will be promoted by regional and eventually national distribution along with the products bearing the name of other major American universities. Campuses may add marks in the future as needed. Financial Plan Once copyrighted, the University will be entitled to royalties for use of its marks.
Royalties are determined on a percentage of the wholesale price of the trademarked goods.
This is generally in line with rates charged by other universities. The majority of licensing revenues during the first years of the program will come from each campus' bookstore. Royalty fee revenues and expenses for administration of the program will be recorded in a separate account. Administration Many of the most successful schools have independent licensing programs, though there are other ways in which licensing programs are administered. We propose that a self-administered program will provide the greatest degree of flexibility and least cost compared to a contract service.