Others can't say the same. It's been rough for most of them. And now it's made it even more difficult to raise money or even attract attention. The name game When David Palmer and his partner brought in Palmer's father, Jeffrey Palmer, to run the pair's Edgewood-based Web design firm, the partners were ready to listen to the elder Palmer's years of business expertise. It made sense for the growing company to take advantage of the market's appetite for dot-coms.
Most companies are hesitant to disclose just how much the name changes cost their firms.
Ken Wahler, founder and chairman of the company, decided to take a shot at being a dot-com for a couple reasons. A dot-com name made sense at the time. But the market isn't what it used to be. Like many other firms, Versient dropped the dot-com in an effort to disassociate itself with the latter image. Marketing experts believe companies were sold on the dot-com name for a few reasons.