He was boycotted and soon found himself isolated, unable to keep his servants or even buy food. Now as it did then, it doesn't make sense to do business with people or companies whose actions and conduct offend you. When someone refuses to buy a product or service on conscientious ground, a personal boycott is created. To understand the use of personal boycotts it's important to understand a little about organized boycotts. Many organized boycotts have failed but some have been successful.
Successful boycotts share certain key attributes.