To reach more consumers. Coleman sends three 18-wheel trucks and a maintenance crew to races, bass fishing tournaments, outdoors shows and country music concerts. Visitors can get Coleman equipment repaired for free. They can fix it. They can replace it, and immediately reach an audience of potential consumers.
Sponsors know the fans are die-hard.
Fans put their money where their loyalties are. The company has sponsored 280 recreational vehicle spots in the Coleman Family Reserved Campground at Talladega. The track has about 1,700 designated camping or RV areas. The Coleman truck will be at the reserved site Thursday through Sunday. They maintain the grounds year-round.