One in 3 reviewers is visually oriented. Rely whenever possible on reader shorthand, like lists, maps, and charts. All this sort of thing can help you. It's important to remember, however, that, while graphic devices can highlight information and thus provide ready support for what you say, effective persuasion demands narrative for justification. Narrative excels in linking cause and effect, in delineating a problem and demonstrating results.
Narrative does that best.
Rely on the active voice. The active voice is less wordy, clearer, and much more forceful. Always be positive. Avoid, for example, putting down a professional colleague who has worked on a similar project. Accentuate the positive, as the old song goes, and eliminate the negative.