Companies use promises, the four dimensions of the buyer-seller relationship and the three levels of buyer commitment to achieve strong business relationships. The application of this idea can be beneficial to a company.
Relationship management can help protect against competitors and increase profit.
A good relationship with a company s suppliers can also increase a business resources. This paper will illustrate how the buyer-seller relationship and different levels of customer loyalty are of utmost importance in relationship management. It will also demonstrate the importance of knowledgeable employees and their good relationships with their employers through an analysis of The Container Store. The first step in relationship management is making promises. These are the core elements of a successful buyer-seller relationship.