In addition to your print advertising presence, a well-developed public relations program can offer additional exposure and avenues to reach your target audience. Sincerely, Mark Altavilla Advertising Director Publicity Tips Press releases are powerful tools and a credible way to get information to current and potential customers. Thousands of press releases cross an editors desk daily. Make sure your information is timely. News is new information about any product, service or event.
Timing is everything.
Submit your press release as soon as the news happens. The window of opportunity opens briefly for dated materials. Stay on top of your story and move fast. Always double space. Use wide margins.