As a group they enjoy a high percentage of discretionary income. Their support for higher education on a national level will be won by involving them in large numbers in programs specifically designed to meet their needs and interests. This is no less the case on the local level. Increasing Community Recognition. An ILR is a highly visible community activity.
Media coverage is extensive and exceptionally positive.
Older learners are themselves active sales people, building support for the campus among an extensive and influential network of friends and associates. Creating New Community Ties. The creation and ongoing operation of an ILR provides a way to work with community groups and leaders from whom the campus might otherwise be isolated. Developing New Resources for the Campus. It is axiomatic to refer to the wealth of wisdom and experience older people possess.