Basic principles of visual communication are presented in an accessible manner keeping student interest high. The text's broad scope of coverage incorporates specific chapters on different channels where visual communication plays a key role, the text also covers ethics, physiology, and perspectives for analysis. Extensive Glossary of Terms. New Chapter 16 focuses on the Internet and the World Wide Web, among the most important communication innovations of the twentieth century. Created and maintained by the author, features password protected activities for students, appropriate links, password protected faculty bulletin board, lecture notes for each chapter, and monthly updates.
Streamlined content helps professors teach the text in one semester or quarter.
To Sense, To Select, To Perceive. Light and Color. The Eye, The Retina, and the Brain. Color, Form, Depth, and Movement. The Sensual and Perceptual Theories of Visual Communication.