It's obvious that clear communication is important, if not critical, to any business venture, but online there's massive neglect in this department.
Many websites fail to clearly articulate their purpose or business motive.
Product copy is comatose. Marketing messages are sometimes hazy at best. On the Internet, content is where it's at - and when your Flash intro expires, your language must have the power to back up your pyrotechnics. This means that your words have to grab attention. It's because you have sturdy, compelling content.