One client wants a pithy, entertaining case study and the other a lengthier how-to piece. A regional wedding site pays someone to post monthly installments about the trials and tribulations of preparing for her wedding. I believe this represents a type of opportunity that freelance writers can exploit to a much greater extent than I've seen so far. Similarly, you could be hired to produce topic-specific trivia quizzes or insider crossword puzzles. A site aiming to become the biggest in its industry hired me to write 12 educational articles and collect 20 others loosely related to the purpose its products fulfill.
Many organizations have an inventory of material that needs to be reconfigured for the Web.
For Time-Life Medical, Joe Mullich adapted the text of videos for the Web. Similarly, for Emory University Amy Stone rewrote the texts of continuing education medical courses for Web use. The more established a Web site is, or the closer its connection to a print magazine or news business, the more likely it is to be set up with experienced editors who hire writers and report to business managers. However, with startups where you deal directly with Web entrepreneurs, the following capacities serve you well. Fast, dependable turnaround.