In the end, North American softwood plywood is not going to disappear. It will adapt to the changed competitive reality, and it will solidify around its new core markets. Challenges from other alternative products or global sources will always abound. Hank Ricklefs is Plywood General Manager at Plum Creek in Columbia Falls, Montana, and chairman of the Industrial Market Subcommittee of the APA Marketing Advisory Committee. Point of View presents views and opinions of guest columnists on matters of broad interest to the engineered wood products industry.
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