Avoid slang words that are regional to the USA, the United Kingdom, or Australia. Keep sentences short and to the point. Avoid using icons that may have an unsavory meaning in another country. For example, a pointing finger. Provide all information on your accommodation on a separate page that can be printed and viewed offline.
Many international travelers share computer time.
Use one of the translation programs to provide your information in other languages. The translation is rough, but travelers can get the gist of your message. However, there are numerous other promotions that will bring visitors to your site. Here are a few. Exchange links with other bed and breakfast websites.