You could advertise a trial or sample offer. This will tell people there is no risk or obligation if they click on your banner ad and try out your product or service. Tell people the major benefit of your product, web site or service on your banner ad. It could be benefits like make money, lose weight, increase energy, save money, save time, etc. You could advertise a free offer on your banner ad.
People love free stuff.
The freebie should relate to your target audience. If the freebie is attractive to them they will click. Banner Tips provided by Larry Dotson. Larry Dotson is owner of L.D. Publishing . Visit his site to get your FREE book.