I hire people that get laughs. It's a business. If the customer is happy, they come back and spend money on drinks. That's all I care about. I notice you said on drinks.
Most clubs comp the door.
Comedy has never been bigger. Now people can get free comedy without leaving their home. We have to compete with cable TV and the internet. Not to mention every Thursday night everyone stays home to watch Seinfeld. Clubs have to comp the door on weekdays.