You need balance in the overall goal setting for individuals. You have to have goals for such things as people development, business positioning, new product intro-duction, and so on. Although Monsanto is a Stern Stewart client, company managers don't rely solely on EVA to shape their decisions. At Hindustan Lever, senior management is compensated on trading contribution and cash flow measures. But the performance yardsticks for other employees depend on the function they perform.
Senior marketing is rated and compensated on meeting market share targets.
The company's technology director, on the other hand, is rewarded on achieving health or environmental targets. Such a hybrid of EVA may play the best in Asia. Even publicly traded local companies could be a tough sell. He also thinks that, although managers at many local operations generally shy away from bringing a stranger into the house, these managers also lack the expertise to reengineer the finance department on their own. Nevertheless, some EVA consultants see Asia as their next great market, and are expanding their operations in the region.