People also forget the law of gravity applies to the stock market just as much as anywhere else.
What goes up must come down and the bigger they come, the harder they fall. Right after the Crash of 1929, many people starved and froze to death, there were very few jobs and even though a lot of people were lucky to have decent neighbours who helped each other out, growing gardens and sharing what little they could buy-that sort of thing. Corporate America teaches us that to be anything, we must buy, buy, buy. In the 1990's, everybody's antsy to dismantle whatever social safety nets we do have. That's the bitter pill of capitalism.