There is an even more fundamental problem with the robot rebellion, however. Like other Darwinian reductionists, Dawkins does not believe that there is a single, central self which utilizes the machinery of the brain for its own purposes. Selfish genes would produce not a free-acting self, but rather a set of mental reactions that compete with each other in the brain before a winner emerges to produce a bodily reaction that serves the overall interests of the genes. That hypothetical circuit is all that remains of the illusion of a free-acting self. Dawkins invented the concept of memes to extend Darwinism into the realm of ideas and expression.
Memes reproduce by being copied in brains, and they are altered by copying errors.
This includes your habit of driving on the left or right, eating beans on toast, wearing jeans, or going on holiday. . . . Memes are 'inherited' when we copy someone else's action, when we pass on an idea or a story, when a book is printed, or when a radio program is broadcast. Finally, there is memetic selection. Think of how many things you hear in a day, and how few you pass on to anyone else. Just as the selfish genes make the body, selfish memes supposedly make the mind.