Pawpaw trees are also attractive to the homeowner as an ornamental planting in edible landscapes. Harvesting the leaves and twigs for the extraction of these compounds may also represent a lucrative opportunity for small farmers. There is already a potentially profitable market for those interested in establishing pawpaw orchards. Most fruit for sale are currently collected from wild stands in the forest. Bray Orchards of Bedford, Kentucky has developed a pawpaw ice cream, in cooperation with the pawpaw project at Kentucky State University.
Pawpaws also show potential as fresh market fruit.
Chefs at the Oakroom, a AAA five-diamond restaurant at Louisville's Seelbach Hilton, have developed a menu of Appalachian cuisine, which includes pawpaw. An Associated Press article was carried in newspapers across the country in the last week of September 1998 concerning the development of this menu and the use of pawpaws. Hopefully, this media coverage will continue to increase public awareness of the pawpaw fruit and its uses. Germplasm collection and characterization is an important continuing mission for the pawpaw program, since KYSU is also the site of the USDA National Clonal Germplasm Repository for Asimina spp. There is a great deal of public interest in pawpaw.