The international market for films and videos is growing.
Pirates often fill a market demand legitimate producers are unable to meet.
French and other national officials fear what they see as U.S. cultural imperialism. The president of Unafrance, the French national motion picture trade association, says it is time to stop squabbling and start thinking globally. Shortage of theaters leads to popularity of pirate videos Another reason for the growth in film piracy is a shortage of cinema screens in Europe. The large American studios have an advantage because they are structured financially to market and distribute films internationally. But many European studios and independent producers have problems getting their films shown locally.