Ten percent of the U.S. population is foreign born. Communication is fundamental. Plan for success.
Success means more funding, less stress, and enhanced service delivery.
Utilizing Traditional Tools and Electronic Media Stephen C. Carey, Ph.D., CAE, Association Management and Marketing Resources Effective marketing and communications management is the key to attracting funders, increasing awareness and participation in your programs and services, and raising the visibility of your organization with the general public. The program will include a look at case studies within the nonprofit sector and provide participants with lesson applications that will teach how you can detect and swiftly react to changes in the marketing environment and revise your organization's electronic and traditional marketing mix. Whether it's event coverage or a human-interest story, you want your organization to benefit from the same newspaper and television exposure, which you see other nonprofits getting. During this workshop, Toni and a representative from The Washington Post will provide insight on how to get noticed and covered by reporters. Come to this session and learn the keys to effective media kits and press releases plus who to send them to, what to say, what to leave out and how to get to the right people at the right time.