Marketing is about organizations and individuals staying 'in tune' with their environments.
Much of the teaching is based on live case study work or upon group exercises which are designed to simulate experience in the real world. Participation by students is essential if they are to obtain the most benefit from the course. G Long, D G Tonks, H Woodruffe-Burton. The course considers marketing in terms of the flows of information which are needed if an organization is to stay in tune with its environment. Groups will execute and present a research project.