Consumers are becoming the key health insurance decision makers. Sc.D., Highmark's Group Executive Vice President, Health Insurance Group. Our new website allows Highmark to build relationships with them and offer more choices. Our goal is to offer the right programs and services at the time they need them, in the ways that they want to get them. Personalization One of the most unique services offered on the new site is the ability to create and customize your own unique homepage called My BlueLink.
Members can fill out a profile about their interests, such as hobbies and health-related concerns.
Based on their answers, they will receive individualized information and links to special offers from affiliated websites. By taking into consideration what consumers communicate with us, we can target their particular interests. We can treat each customer individually. My BlueLink simplifies health care by bringing personalized health and wellness information and services to one place. We truly expect this site to be a premier destination for health and lifestyle information - not just another health insurance or health care site.