The most important thing on a web page is the information that is presented.
Some people forget that and believe that the way it is presented is most important.
If the information presented is not important to people, you will have few, if any, visitors. The information should be complete as possible, and kept current as time proceeds. Remember that if you present a web-site on a particular subject, many visitors will consider your information to be accurate and current. If it is neither you will lose visitors and your reputation. Knowledge Source Develop pages on which you are knowledgable.