Anecdotes, Stories, Metaphors These cast an issue in a favorable or unfavorable light, or can highlight or suppress certain aspects. They work by suggesting a likeness between a character and the listener, or a situation and the listener's. What is emphasized or suppressed is key. Regardless of the alternative chosen, your desired objective is met. Unless you want the earth to turn to a barren crust, you must oppose corporate capitalist pigs, tooth and nail.
Rapport is important.
We just have to be aware of its use in persuasive contexts. Humor Humor has a great way of defusing our critical faculties. Emotional words Advertisers are especially keen about the emotional qualities of certain words, and the sway they can give a speaker, just by their associations. Certain phrases help a speaker move us from one idea to another, regardless of whether strong connection or evidence has been established. While a listener is searching for an answer, the speaker can give his own answer to the question.