What ever the memory manages to retain in the cluttered commercial breaks must survive a nights sleep. To sell consumers, you have to reach them with your message. Radio's coverage is universal. There are many more radio's than people. Radio Is Strong In The City and Suburbs Radio coverage does not stop t city limits while newspaper circulation tends to drop in the suburbs.
Radio reaches everyone - urban, suburban and rural listens at the same time.
Radio Reaches People in Home and Out of Home Canadians enjoy being on the move. Their busy lives limit the time they spend with other media. Radio's go with them everywhere, providing listening posts beyond the range of other media. The remarkable strength of a car radio is illustrated in a study that asked people to describe a commercial 12 hours after hearing it. No other media can influence shoppers in point of use and point of decision locations.