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Write in Plain English. College courses emphasize that writing is one of the most important skills for business success. Those of us who deal with words on a daily basis realize the power our words have to influence and shape attitudes. In spite of all this, corporations have traditionally written shareholder documents in language that often requires law and financial degrees to fully comprehend. The average investor, however, is a busy person who skims through the myriad of written materials that pass his or her desk every day.