Marketing management consists of planning, implementing, and controlling marketing activity.
Included among these activities are such things as helping to design products or services to satisfy customers' needs, designing pricing strategies to achieve profitable utilization of resources, implementing distribution procedures to obtain a smooth flow from production to use, and evaluating the personal selling and advertising operations to assure that users have sound bases for their buying choices. Marketing management is closely affiliated with such social and behavioral sciences as economics, sociology, and psychology, as well as such quantitative disciplines as accounting, statistics, management science, and computer science. The marketing faculty offers a master's and a doctoral degree. At the master's level, students may pursue an M.B.A. with a concentration in marketing or an M.S. in business administration degree with a major in marketing. A course program may be selected that enables a student to pursue specific career objectives in marketing management or marketing research.