Each time you bookmark a site, the bookmark function notes the Internet address of the site and the favorite is added to your list. Trouble is, you often have no idea what that bookmark will snatch as a name for itself. Thankfully, it's not an Internet address, which appears as numbers only, for instance, 208.153.85.25. Worse, many of them have expired, meaning that the site no longer exists or it's been moved to a new Internet address. When you bookmark a site, the bookmark function takes the title of the page you're viewing and makes that the bookmark name.
Titles appear at the top of the browser window.
Many webmasters don't give much thought to what to put in the title of a page. Recent studies have clearly demonstrated that very few net surfers actually read the title of a Web page. If we all did, when we bookmark a site, we'd be able to name that bookmark something we'd recognize. While bookmarks are handy, yet poorly named, site pointers, a list of too many of them becomes a nuisance. Most new browser installers are downloaded with bookmarks collected by their publishers.