This practice may increase access and visibility to qualified minority candidates by increasing the general applicant pool. Minority media advertising. Advertising job opportunities in local minority newspapers, on local radio stations and at company-sponsored open houses, may assist in attracting qualified diverse candidates. Minority special interest groups. Minority job fairs.
Many employers say they recruit at the college level for the sake of efficiency.
Many employers focus some of their recruiting efforts on colleges or universities that historically have attracted students from certain ethnic groups. Effective recruiting tools include presentations on campus followed by a reception to expose students to your firm. More complete listings of colleges and universities with high concentrations of minorities, women, and gay and lesbian students, can be found in the sections of this Resource Guide which cover each group. High school career-related events. While it is difficult to measure results, the exposure to your firm may make these students think about joining your company later.