This model is useless for predicting what creations will prove profitable and useful. But it is excellent in hindsight. It infallibly sees that Xerox didn't do a paradigm shift and screwed up when it did not pursue ethernet or graphical user interface or the laser printer, and that IBM screwed up when it initially rejected the notion of the personal computer. The Business of Discovering the Future . Some of those who think that creationism and evolution are competing paradigms or theories make this mistake.
Nobody hesitates to buy a red car on the grounds that red and all colors are purely subjective.
Most of us can still tell the difference between red and blue even if we know that neither really exists except in our minds or in the subjective interaction of our senses with objects under certain conditions. And most of us know that there is no comparison and no competition between understanding red in terms of wavelength of light and understanding red as a symbol for love or passion or the belief that all things red are infused with divine love and worthy of veneration. A Guide to Better Ideas 3rd ed. The Structure of Scientific Revolutions 3rd ed.