Navigation Navigation is a snap, due to the image links at the top of the page, which are repeated at the bottom as textual links. Within the site there are numerous images. They have all been reduced, and with few exceptions, serve to illuminate and enhance the text. They are placed in such a way that they load as the reader is perusing the text, thereby not detracting from the function of the site, which is, primarily, to inform. Copy The copy itself is lean whilst being informative.
Paragraphs are, on the whole, short and to the point.
The language is easily comprehensible and compelling. All in all, a site which does precisely what it intends to do - which is to ring that 800 number. So, as we start a new year, dear readers, here, for easy reference, are a few pointers on how to deter visitors from ever penetrating the really interesting stuff at your site. A good start is to present users with a long registration form before allowing them entry to the site. The form should ask questions like income, number of siblings, pre-existing medical conditions etc.