We'll be targeted by marketers. When you do a search for car information on Yahoo, the results page may offer a car ad at the top of the screen. No, our problem is that not enough ads are aimed at specific audiences. When companies spend millions to show me ads for SUVs and adult diapers, they're wasting their dollars and my time. We'll be caught.
Nobody wants to get caught being naughty.
People hate the thought that their criminal, extramarital, or pornographic interests might one day come to light. In my book, that's a pretty flimsy reason for championing privacy. Our information will be made public someday. Thanks to massive databases that shadow our every life event, public officials are open to scrutiny by every reporter and opponent. Whether you're a supporter or an opponent, knowing is better than not knowing.