Vowing to lead the nation out of the Depression, Roosevelt campaigns on a platform of new social programs and public works expenditures, including promises to revive the rail industry. During the second year of the Fair, the Burlington Zephyr and the Union Pacific M-10,000 will attract hundreds of thousands of visitors and will help to usher in the era of professional industrial design , a field deeply influenced by the streamliner trains' integration of form and function. In his implementation of the new law, President Roosevelt names Joseph Eastman the Federal Coordinator of Transportation. He is given the task of eliminating duplicated services and facilities, and reducing costs wherever possible. Eastman will be instrumental in arranging funding for the railroads to build the next generation of streamliners.
Railroads introduce diesel locomotives for passenger service.
Enormous crowds turn out across the nation to admire its streamlined look. Soon thereafter, household appliances will get a facelift as the popularity of streamline design grips America. The Zephyr is put into regular service between Lincoln, Nebraska, and Kansas City, Missouri. Despite double-digit unemployment in the farm belt, the train attracts so many riders that passengers must be turned away. The following year it will add a fourth car to meet the demand.