That way your visitors know the new column is up. Of course, just indicate that on the sign up form below. It is highly recommended that you promote the site on your home page with a photo, graphic or brief description of the column. This will help drive a lot of traffic to the column and will keep your visitors coming back every couple of weeks to read the new column. I also recommend using the title Java Script on your home page to draw people's attention to that week's column.
Some webmasters say that the column is the most visited page on their site.
Go here to get photographs, artwork and other items for promoting the column.