Others didn't get the chance. But some campuses believed scare tactics don't work. Thousands of college students across the country have already discovered binge. And this year, thousands more will try it. Neither do we.
Some ads try to startle students with graphic descriptions.
Health experts such as William DeJong, director of the Higher Education Center for Alcohol and Other Drug Prevention, believes such graphic ads don't work. It's not a matter of educating college students. They've been hearing about the dangers of alcohol since elementary school. The ads aim to redefine what's normal. DeJong considers the involvement of college presidents a milestone in the movement to change alcohol-centered culture.