Complementors are defined as players whose product adds value to yours, the way, for example, that software products gain value because hardware products coexist with them, and vice-versa. In comparison, a competitor is defined as someone whose product makes your product less valued, the way, for example, a second brand of toothpaste would make one that had previously been the only one less valued. Added value focuses on ways to improve products and services to find ways of making more money from an existing customer base.
Rules specify ways of attracting customers with strategies such as price-matching.
Scope is the final part, used to take a broader prospective and create links between competitor's games and interests and see how co-opetition can benefit the players. The Journal of Internet Banking and Commerce provides more information about co-opetition and games theory.