If you have expert knowledge and would like to be interviewed or used as a consultant, make your interest known and send story ideas and pertinent background literature to reporters or editors. When accurate information is published, expressions of support will encourage more of the same. Although advertising revenue may count more than your opinion, protests are sometimes effective. If you report a misleading ad to an enforcement agency, tell your local media. Reporters who value the credibility of the press may relish an opportunity to embarrass their own advertising department by publicizing what you did.
Objections related to Web sites can be e-mailed to the site owner or webmaster.
This is particularly useful if you detect a quacky link on a site whose information is basically sound. Its address is 845 Third Avenue, New York, NY 10022. Some quackery promoters attempt to defend against criticism by making false and defamatory accusations. The Internet affords a convenient way to do this. If I think that the libel was spread with malicious intent, my request is accompanied by a demand for payment of damages.