Our articles are shorter, but the variety has remained intact . This has meant, however, that our writers and our editors have had to work a little harder by being more selective in what they include in their stories. While we have struggled to give our readers a wide choice of subjects, we have also tried to make it easier for them to find what they want. Notice how consistent our labelling system is, for example. No one reads everything in the Bangkok Post .
People pick and choose what they want to read according to their interests.
As Mr Pichai says, we try to make it as easy as possible for our readers to find what they want to read. We do this in several ways. News stories, for example, begin with a label which gives the general topic. Many of our news stories also contain a second headline a sub-headline which adds an important detail. The introduction concludes with the story s lead the first one or two paragraphs which is usually a short summary.