SensAble Technologies has been around for a while, selling software and hardware that lets people use touch to design things on the computer. This covers high-end applications such as surgical simulation and assembly path planning. However, FreeForm is our first end-user application. We looked into the needs of a particular group of companies who approached us with their modelling problems - and it seemed to present a really good opportunity. Out there was a set of customers who were not well served by the previous generation of modelling solutions.
Toy makers are a great example.
The shapes they make often have a very organic or detailed nature. These features have been really difficult to capture with the surface or solids mathematics that underlie the traditional tools. We started off in toys and we've quickly found that there are a number of other similar markets. The second biggest for us would be footwear. We have seven or eight footwear customers in the US, including Adidas, plus others in Europe.