I'm Jan Crowell, the owner of Profit Point. I've lived all over the US working in sales management and marketing in Chicago and Los Angeles as well as Houston. From my earliest sales job selling advertising, keeping 'cost of sales' down has been pounded into my head. My marketing plans are first and foremost as inexpensive as possible with the highest possible conversion to sales. What that means is that the marketing plan has to be creative.
Resources have to be used creatively for the best value.
It takes some money to market but it doesn't have to take much. I started Profit Point in 1986, the heart of the oil recession in Houston. Not quite ten years later Profit Point hit the Internet. In addition to marketing plans, I optimize web sites for the search engines, do copy writing and web design specifically for selling products as well as marketing promotions. Shannan Hearne of Clover, South Carolina, is a mainstay of the Profit Point Team as a promotion and branding specialist.