At one time, a good testimonial was one of the most effective sales strategies you could use. We may be in danger of losing one of the strongest tools in our sales arsenal. My second concern about the use of fabricated testimonials is that of lost credibility. Speaking for myself, once I have reason to doubt the integrity of a sales message, I look elsewhere for a place to spend my cash. I'm not alone.
Surveys reveal that Web shoppers rate a merchant's credibility as their number one concern.
Just my opinion, but I think not. The Author June Campbell is a professional writer whose work has appeared in a several international print and online publications. As the owner of her own business, Nightcats Multimedia Productions, she provides business writing services and online sales of business templates and guides from her web site. Her web site offers a number of resources to small businesses - including guides for proposal writing, business plan development, newsletter, free gifts, articles, and more. Visit June and her commendable site at Nightcats .