Will build relationships with prospects in an effort to mature the contact until it is passed to Key Account Manager as a qualified prospect. Develop and manage sales lead generation, development and distribution processes. Maintain a prospect database of all inquiries, adding new prospects on a daily basis. Ensure the proper correspondence and materials are sent to all prospects based on lead priority. Coordinate demonstrations, clinical evaluations or other follow up.
Report lead generation and development results to management.
Stay abreast of the latest lead processing, market development and telemarketing techniques to assure best practices and results and provide input into the development of lead generating materials and activities created by Masimo s Marketing Communications Group. Determine and assign appropriate marketing event to each new lead. Maintain product knowledge including ability to describe Masimo products by phone or correspondence, position products vs. competitive products and handle basic questions from end-users. Must be PC literate, have excellent organizational, communication, and interpersonal skills. Clinical background preferred.