Direct mail and fulfillment A service provided by many agencies provide where they send out any information, products, or marketing materials to callers who request it. Web-enabled stations Call stations that allow the representative to be online while conducting the phone call, so that the representative can also interact with the caller on the Internet. This is a good idea for a Web-based company that is conducting research with its telemarketing campaign. Script writing Agencies write a script for you if you need it. Scripts are a set of questions or comments that the phone representative will use when speaking with consumers or businesses.
Scripts are detailed, guiding the representative through the phone conversation.