Advertising Media Analysis. Theory, evaluation, and selection of advertising media for a variety of market situations. Market analysis, media characterstics, source of media data, and development of a media plan. Graphic Design in Communication. Introduction to theories of perception, creativity, and visual communication.
Projects emphasize strategies for creating effective visual messages.
Seminar in Ad Mgmt Problems. Senior standing and ADV major. Application of the study of advertising research, law, and theory in the preparation of a national advertising campaign. Aspects of the campaign to cover marketing, research, creative, media, sales promotion, and presentation. Familiarity with Macintosh computers.