Motivate by love . Confessions of a Christian Fundraiser . Brendel advises pastors to view donors as people who want to learn how to give. Avoid words such as guilt or obligation, he says, and never use the fair-share idea of dividing the budget evenly among all the households in the church. Love is the best motivator, Hoge says.
People fall in love with their church gradually.
When they do, they believe in what is going on, feel that it's right, and are convinced that God is present. Hoge encourages pastors to build on that love by encouraging people to give. Doing so will almost certainly bring forth additional gifts, he says. For example, they might suggest that donations be electronically deducted from a parishioner's bank account at a defined time and transferred to the church's account. For example, when it's time to buy a new piano, see who helped to pay for the choir robes and target them for donations.