Don't forget their must be money in it for everyone in the distribution chain. We are now at the make or sell point . If your idea is not unique and patentable you can forget selling it. There is no reason for them to purchase your idea. Tied into this decision, if you decide to produce the product yourself, how will you market it.
Marketing takes good ideas and hard work.
Be sure you have concrete plans in this area. This is a good time to point out this is a very brutal industry from the individual inventors perspective. If you look at our Patents Folder you will see a number patent lawsuits filed between the industry and individual inventors or between each other. The big boys can smash you even if you have a patent. They begin mass production and with their large established marketing organization they squash you in a couple months.