Besides, I can't see how I could charge as much as the other divers. Since I have many loyal customers, my prices can stay lower. I don't need to gouge fewer customers with higher fees in order to make a living. I make a good living with my rates right where they are. Since you are on the internet, check out a couple other Bay Area divers' web sites.
Most doctors have high fees to be compensated for their credentials and years of schooling.
For an over credentialed boat cleaner, the same is likely true. With Sea Wolf, you are not paying for a boat or second vehicle to get the job done. I use my own truck and I travel as light as possible while I walk the docks. I also do not penalize my customers for having large boats. A boat cleaning takes the same amount of time per foot no matter its size.