And they did a whale of a job of getting people to play their clubs on tour. And they built a club that was superior in forgiveness of what everyone else was using at the time. Callaway for the drivers, Orlimar in the fairway woods. Callaway's irons are pretty darn easy to hit. There's not as much of a difference in irons as there are in woods.
Ping still makes good irons.
You can go all the way back to a 1972 model of Ping irons and find it's very good overall. Today, the demand for consumer awareness and the expense of the tour, that can't happen. But it was Callaway that forced the issue of paying players unimaginable prices just to play their driver and fairway woods. Orlimar has done well without paying people, and that says to me that if you have an outstanding product, you can still get the best players to play it for free. But fundamentally, to get to the top of the mountain, it costs a lot of money today.