These two groups often sit on opposite sides of the fence, sparring over the price paid for milk. In fact, this strained relationship is what resulted in the two separate campaigns in the first place. But the stakes are high enough to put past differences aside. The only way we can measurably do that is to pool resources to achieve maximum impact. The plan for 1999 will include Milk Mustache television commercials, new single-serve containers for busy people in the go, even making a priority of getting milk onto beverage lists in fine restaurants.
New products are on the horizon as well.
New products include chocolate, vanilla, strawberry and orange flavored milks. According to some industry types, there is a lot of potential in the flavored milk industry. This provides dairy producers with a great opportunity to add artificial flavoring and tons of sugar to an already unhealthy product. Given what's already happened, imagine the new dairy advertising campaigns that will kick off the next millennium. Keep in mind that the federal government will be right there alongside, in partnership with an industry whose primary motivation is profit, not the health of Americans.