I agree with this idea for this medium. Ads that sell are located in places with action with offers attractive to the market delivering a message your audience wants in an appropriate amount. The final difference between a meal from the frying pan or a meal from a drive through window could rest with your ability to set the hook. You must be able to get your audience to act now. Ads that sell have an effective call to action.
People generally resist advertising.
They generally want to be left alone. In contrast to this is a strong self-interest. That is why advertising is effective. We want to be attractive, smell better, drive cool cars, use neato gadgets and have a better life. Offer them that, and you have the audience's interest.