The following are some commonly-used market research techniques. Qualitative research is often conducted before quantitative research to clarify issues and refine measurement. Qualitative research, for example, may be used to find out more about people's attitudes and frames of reference regarding an issue.
Qualitative research focuses, therefore, on judgements.
The results of qualitative research is not numerically projectable. Techniques like formal questionnaires are considered quantitative research, meaning that much larger population samples are involved and more structured means of obtaining information are used. The results of quantitative research are often considered to be statistically valid. Limit your list to 5 issues. Begin drafting the questions.