2000 Gannett Co. Inc. Vol.
Readership is the foundation.
The Newspaper Division has made significant investments in newshole, external promotion and circulation sales efforts. Thousands of hours have been invested in plans to improve our newspapers, our service and our promotion. Despite this, daily paid circulation is not increasing and Sunday sales have softened. Without a strong sense of customer excitement and anticipation, it is unlikely that improvements will yield readership or circulation increases. To that end, both external and internal media spending are budgeted to increase this year.