In the future, it's predicted that low emission or zero emission vehicles will become common-place. So it's up to us to ensure that we continue planning and preparing now for a radically different approach to transport, to fuel technology, and to energy consumption. And that applies to all of us - central and local government, energy companies, manufacturers, and crucially, consumers. One thing is certain. Long-term improvements in air quality can only come about through positive partnership between government, regulators, manufacturers, the energy industry and consumers.
Partnership is the key.
Many promising technological options for the 'engine or fuel of the future' are being evaluated. Their success will depend on both technical feasibility and consumer acceptance. For our part, we aim to play an active role in enabling and evaluating the feasibility of such options. We believe that our marketing experience and its technological know-how gives us something positive to contribute in a number of areas. That's why Shell has established a Hydrogen Economy team dedicated to investigate opportunities in hydrogen manufacturing and new fuel cell technologies in collaboration with others.