We also have an artist forum where works can be showcased for an entire year for a mere Rs 2500, and where Sonalisa does not come in to claim commission for works sold. Most art sites offer a gamut of services that could fulfil any surfer s fantasies. Going a step further, they also have Art on Call where a buyer can actually have a look at the concerned art work in his own surroundings before buying it. Likewise, Saffron Art seems to be going the whole hog. Offering authenticity certificates, insurance of the art work, an easy returnable policy, international payment gateways and catering to an audience with a product range from Rs 750 to Rs 8 lakh, they have already sold over 350 paintings.
Revenue models are something most seem to be willing experiment with.
The brick and click model is very popular. We are also hosting Thresholds , an online art exhibition for undiscovered women artists. Fifty paintings will be selected for this virtual exhibition scheduled for February 2001. Vazirani also seconds offline activities being a strong driver to online sales. Offline activities are extremely important to build trust amongst your market.