There are two categories of components that identify superior sales information systems for the food industry. One relates to the actual product s features and benefits, and the other relates to the information system provider itself. Let s examine each category in more detail. Accurate Without accurate information, by definition, a system is useless. It s important to note however, that with any information system, the old adage, garbage in, garbage out is true.
Timely Information has to get to the right people at the right time.
In the fast-paced world of the food industry, this usually does not mean distributing sales information weeks after the sales activity occurs. A superior sales information system will put important information in the right people s hands immediately. We have all heard horror stories about sellers who have to wait so long to get their information, that it s useless by the time they get it. This, needless to say, is not a good thing. Find a system that can deliver the right information to the users in a timely manner, or look elsewhere.