MSN.co.uk, the UK arm of the Microsoft Network, hosted the event. One week after the event, official figures are still to be released, but MSN says it is expecting nearly 20 million visits by the time the site is taken down. The Madonna gig is by far the biggest audience it has attempted to reach. Done and Dusted employed a crew of 120, including 20 camera operators and 25 sound technicians - roughly the same as for a Robbie Williams gig it produced in Slaine Castle in Dublin. Although that time the audience pushed 100,000 - more than 30 times the number who were at the Academy.
Television comes in just one direction.
The Web is all about creating communities and opening up a twoway dialogue. MSN launched a huge promotional campaign to support the event. In its biggestever Net promotion for any artist, the gig was promoted to the 75 million users of MSN Hotmail in 17 languages and homepage promotions on more than 30 sites worldwide. Throughout the event, the MSN sites worldwide stayed online and claim that they were more than able to handle the enormous amount of Internet traffic. However, many users experienced delays and some were even shut out midway.