Many companies offer technical support or customer service. Just having a web site isn't enough. The chances of people stumbling upon it by accident are low. Integrate your marketing so that all aspects work together. Some businesses may choose to join a cybermall , a group of businesses that share one site.
Many malls provide services such as page design, statistics about visitors, and order forms.
If you choose to join a cybermall, make sure it can be easily found by people looking for your service or product. Examine the quality of the Web pages. Find out how the cybermall is marketed to bring people in to visit. Talk to other businesses in that mall to see if they are pleased with the service and do some comparison shopping at other cybermalls to make sure you are getting a good deal. E-commerce can be a business unto itself.