Register Your URL with Search Engines and Directories Once your web site is up and running and your policies are in place, you can start marketing. There are several free ways to get the word out about your programs on the Internet. Search engines are automatic computer programs that constantly visit web sites on the Internet and compile them in to on-line catalogs. Web surfers can then search these catalogs by keywords to find lists of web sites on specific topics. Examples of search engines are Excite and Infoseek.
Many search engines have directories, as well.
Examples are Yahoo and Lycos. In order to get your site listed with a search engine or directory, it is best to submit the URL of your home page to the search engine or directory. They will then visit your site, evaluate it and add it to their catalog. You should submit your home page URL to the top 5-10 search engines and directories. You may want to submit a few additional pages of your web site, to the search engines, as well.