Besides winning a major, players set their sights on making the Ryder Cup team. Nearly everyone who is eligible believes that making his respective team would be one of the highlights of his career. But the Ryder Cup is also the game's greatest spectacle. People who don't watch or care about golf are glued to their televisions during the Cup. It's all anyone wants to talk about in the weeks leading up to it and the weeks afterward.
Television ratings are huge.
Tickets are sold out for months. It truly is the hottest ticket in town the week of the matches. There will be tremendous press coverage in the months leading up to the matches. I will do a monthly press conference on Tour in which journalists from all over the world will participate. Articles will be written speculating on possible pairings, captain's picks, and strategies.