Active Research Advisor Benefits 1. With quicker time to market data, Advisor takes months out of the development and marketing processes by making informed decisions quicker and outpacing competitors with real-time intelligence. By understanding buyer behavior and competitive market forces, manufacturers and retailers can forecast demand in order to reduce business risks and maximize the success of new products. Advisor provides companies with specific knowledge about their markets so they can exploit opportunities ahead of their competitors. Cost Active Research has automated the expensive, labor intensive components of the research process and has passed the cost savings onto its customers.
Traditional methods can cost four to five times as much.
About Active Research Active Research, recently named a 'Hot 100' company by Upside Magazine, provides Web-based market intelligence services to help businesses attract and understand buyers. The company is the first to offer real-time market intelligence services that enable product manufacturers and retailers to understand and respond to changing customer demands. Market intelligence is generated from the anonymous product preference data of buyers directly at the point of shopping while providing them with customized, unbiased product recommendations. The company covers over 100 product categories including consumer electronics, computers, appliances, and automotive.