A recent presentation by Joan Clark, RNC, MSN, CNAA, Vice President, of Patient Care and Chief Nursing Officer, Baptist Hospital of Miami, Susan Kuryla, Corporate Director, Recruitment and Retention, Baptist Health Systems of South Florida, and Mary Sue Nugent RN, BSN, CNA, Assistant Director of Nursing, Baptist Hospital of Miami at a Retention and Recruitment in Greensboro, NC provided an enlightening overview of a number of creative recruitment and retention strategies which may be helpful to a number of agencies. Setting the Scene The South Florida market has a high concentration of health care facilities located within a multicultural community. The Baptist Hospital of Miami finds it challenging to draw nurses from other regions in Florida to the Miami metropolitan area. The hospital provides international patient services and is planning to add 80 beds by January 2001. The hospital utilizes a professional advancement system which recognizes professional and clinical growth.
Nursing is decentralized by service line and differentiated practice is implemented.
A patient focused model has been in place since 1995. Creative Recruitment Strategies Recruitment strategies were provided in the following areas.