This is an excerpt from my column on technology trends I write for Eastsideweek, a Seattle area news weekly. Considering the audience, I thought the lead item would be appreciated.
Reality has an ugly way of intruding upon marketing.
Anyone who's interested in doing business on the Internet has heard all the warnings. Don't send junk e-mail. But old habits die hard when you actually execute a marketing program. Submitted for your consideration, one case study. To follow up with those who attended a computer conference, the client thought it would be faster, more environmentally correct, and flat out easier to send messages over the Internet instead of by paper mail.