What he doesn't know is that Jeff lives just a few blocks from him in the mid-Wilshire district, is going to be at a show he's going to the week this gets printed, and has a mean left hook. Franklin puts down the book. He feels guilty having given it even this much attention. Now, just a few more of its targeted audience may be aware of it, may even give it a glance in the bookstore. A book this bad, even if it got published, would have been beneath notice if not for the subcultural trappings.
Social practice has no sociological content.