October is National Car Care Month and this year, according to some experts, more women than men will be taking their cars in for service and in turn are performing a role traditionally reserved for males. The Car Care Council, a national non-profit agency committed to educating motorists on car care, has similar findings. 73 percent said they were interested in information concerning automotive maintenance and repair. According to experts, the reason is simple.
More women are on the roads and service stations are beginning to take notice.
As part of a comprehensive approach to reaching more women, Jiffy Lube plans to remodel customer waiting areas at 100 of its company-owned service centers within the next year. The renovated areas will include current issues of top women's publications, Starbucks coffee, leather furniture, Internet access, children play areas, satellite television, and more. The material set forth on this website is stored and transmitted by Medialink Worldwide Incorporated solely as a service for its clients. Medialink is not responsible for the content of such material and disclaims any and all liability in connection therewith. Nothing set forth in the material shall be construed as representing the opinions, views or actions of Medialink.