The Arbitron radio ratings count how many people listen to each station. Radio stations use this information to learn more about what people like to hear on the radio.
Radio stations try hard to provide the kind of programming people enjoy.
But they need your help to find out what you like to hear. That's why what you and the other people in your home write down in your diaries is so important. Since we can't ask everyone about their radio listening, we choose just a few homes to represent the entire radio audience. We selected your home at random to help represent all the homes in your area. Because you'll be making sure that your listening counts in the ratings.