If you try to think of a red Volkswagen after having tried not to think of a red Volkswagen you'll think more about a red Volkswagen than if you hadn't tried to suppress the thought 16. Sarah, Cathy, and Kristi are blonde. Ali is a redhead. Leigh, Amy, and Jennifer are brunettes. Dr. Ruscher is organizing by group.
People use the information that they believe is relevant to their judgments.
This is evident in use of an a expert's personality profile for a lawyer, ignoring base rate of lawyers in the population. One general finding about affect is that effects for positive mood are more predictable than for negative moods 21. If negative affect is evidenced by activity in the brow but not in the cheek, and positive affect is evidenced by activity in the cheek then activity in the cheek is a source of discriminant validity 22. Facial feedback theory argues that the face provides information about which emotion is experienced 23. Central processing of a message involves controlled processes in which participants critically evaluate the arguments in the message 24.