The best 15 minutes of every selling day by Jim Meisenheimer Imagine you are working with your sales manager and as you recap the daily schedule for him, he asks one or more of these questions. There are several key advantages to preparing specific sales call objectives for every sales call. You may want to devote fifteen minutes at the end of each day preparing the objectives for the next day.
Some reps prefer to do it the evening before, and still others like to do it early in the morning.
When you plan exactly what you want to achieve during the sales call, you become incredibly focused and so does the customer. Here are five reasons why you should spend at least fifteen minutes every day planning specific sales call objectives. The objective will direct and guide the call. The customer will know why you're there. Your focused efforts will save wasted time.