She knows well the challenges of trying to balance business with family. In the book, The Second Shift, author Arlie Hochschild complains that when you analyze the women's movement, basically what women got out of it was more work to do. Now, not only were they expected to do the housework and the childcare, but they were also expected to go off and work a 40 hour week. Being her own boss allows her flexible time. If one of her sons has a dental appointment in the middle of the afternoon, she can go and, with her husband at home, she can work until 2 a.m. at the store if she needs to.
Women face some unique challenges in starting their own businesses.
A woman may have difficulty finding start-up capital for a new business, especially if she has not established credit. Often women don't think that they have the skills to start their own business or even the right to do such a thing. Women often have to face juggling multiple tasks in their lives, and if it is a solo business, burnout is a real threat. Happily there are a growing number of resources to assist women wishing to start their own businesses. Entrepreneur's Group that is a discussion and support group open to all women interested in starting their own business.