For example, after years of testing, American Chicle developed Dentyne in spearmint to add to the line's original flavor, cinnamon. Trident gum came out of American Chicle laboratories in 1962 in response to a special need. The result has been astonishing. Today more and more people are chewing sugarless gum. There are now many sugarless gums under the Trident name.
Scientists are always at work to satisfy other needs.
For instance, there are now gums made to provide long-lasting flavor, gums that won't stick to dentures, or not stick to the face when blowing bubbles. The sugarless gums have also been found as not promoting tooth decay. When a new or improved gum goes on the market, word gets around fast. Manufacturers spend millions advertising on television. Chewing gum commercials are catchy and colorful and are readily recalled.