Slow movements are much easier for the viewer and camera operator to follow. More times than not, you'll be interviewed by someone. If you concentrate on looking directly at that person and can block out the peripheral activity, you'll appear much more calm and collected. Perhaps the best strategy for appearing on TV is to limit the amount of time you're actually on camera. The best way to do this is to supply visuals interviewers or producers can use.
Some studios have the ability to incorporate slides into interviews.
They can also use videotapes. Take some time to discover if you have any resources within your organization to help you acquire these visuals. Make sure your visuals are high quality. Amateurish and sub-par visuals look bad and will make you and your organization look bad, too. Next month's article will target your TV image.