The specific wording to use in an advertisement about circles depends on the nature and needs of the organizations receiving your mailing. Consider the following key points and phrasing when writing your ad.
Meetings are two hours long and highly focused.
The following phrasing may help circle programs to advertise their program and show the value of peer-based learning. This progress assures members' high return on investment much more than traditional training techniques which typically convey one-shot technical information and leave it up to participants to later apply the information if they can find it. Leaders' Circles provides ongoing real-world advice, resources and perspectives to effectively address complex organizational issues. However, peer-based programs, such as Leaders' Circles, have low fees because members help themselves and they apply learning from their own experiences to help each other. The member-centered process in Leaders' Circles meets members' highly individualized needs, rather than members' needs accommodating a standardized program format as in traditional training programs.