Mother's Day is the perfect opportunity to eschew the stereotypical Hallmark holiday promotions in favor of more orignal and touching tributes to Mom.
Radio certainly is an odd medium.
I mean, you don't often see TV stations soliciting viewers to crawl through Jello to win tickets. But balance is a key to the success of any station. There are stereotypical promotions with every Hallmark holiday, and Mothers Day is no different. Designated caller contesting for flowers, chocolate, and jewelry fills that role for this annual May ode to all-things maternal. I'm not saying that's a lame contest, but I'd give it a three on the 10 scale.