Flexibility - The ability to adjust to the situation effectively. Flexible competitors do not remain focused on solutions that do not work. Changing strategies during competition is an example of flexibility. Originality - Behaving in ways that few others do. It's an expression of creativity to come up with a novel solution to a common problem.
Originality does sometimes pay dividends.
So you've decided that creativity may have some advantages. Your Stereotypes - People often simplify reality by holding on to stereotypes and judgements that are not based in reality. You'll be more aware of subtleties that were previously blocked by a rigid and often unfounded perspective. Brainstorm - Spend a regular portion of your time generating ideas without stopping to evaluate them. This creative process is best achieved in a completely non-judgmental setting where everyone is allowed to share without the benefit of criticism.