When that happens I think you'll really get the opportunity to become the leader in your industry. The way we start is with a complete review of your hiring process and interviews of managers in all departments. Sales is all of the above. And if you're going to be successful in your small business you've got to first understand sales and then master it. First of all, there are many misconceptions about sales.
Sales is about deception.
Sales means being pushy. Sales is manipulation. And if you believe these you're going to have a very hard time. Sales is about honesty. Sales is about listening.