Their purchases will determine who 'won' this battle. This isn't the first battle for the 'hearts and minds' of the computing public, and it won't be the last. When two leaders are fighting for position, they can sometimes be overtaken by another. There are many other competitors in the OS and language arenas. If they showed the market solutions instead of ever increasing problems, they could establish a new direction.
Standards are essential for progress.
Standards may be created by an individual or group or body. But standards are adopted by the end users only if it works for them. If something stops meeting their needs, users will find something else that does. The only ones that really lose are the combatants. As long as the market wants something better or faster or easier or cheaper, there will be someone out there to provide it.