Overall Impression Content 1. Demonstrates no understanding of purpose of the document or its audience. Personal information is completely irrelevant. Demonstrates little understanding of purpose and audience. Demonstrates some understanding of purpose and audience.
Personal information is mostly relevant.
Demonstrates a clear sense of purpose of the document and an understanding of the audience to whom it is addressed. Personal information is entirely relevant to both purpose and audience. There is no evidence of a plan. Paragraphs lack unity and coherence. Almost no points are logically related.