This course introduces students to the rapidly evolving concepts, technologies and practices in electronic publishing. Opportunities for marketing and distributing electronic products and information services on-line and in electronic book form will be explored. PUB 622 Seminar on Books and Magazines 3 credits The subject matter of this course will vary each semester. The book as an intellectual and social force, the history of book publishing, the United States book industry, ethics in publishing, and the business side of the magazine industry are just a few subjects that will be offered. The role of the editor in the publishing process.
Students learn how to evaluate and edit manuscripts.
Stress will be placed on readers' reports, and content and line editing. PUB 626 Magazine Writing and Editing 3 credits This course offers analysis of the magazine editor's role. Students are given experience as writers, editors and readers, and prepare their own magazine. Stress is placed on editing, graphics and marketing. PUB 628 Marketing Principles and Practices in Publishing 3 credits This course covers all aspects of marketing in book and magazine publishing including planning and budgeting, publicity, advertising, sampling, cataloging, and exhibits, as well as trade sales, direct marketing, and international distribution.