Protect brand names. A growing problem for trademark owners is banner advertising that associates their brand name with a competitor's product. This occurs when advertisers pay search engines a premium for their banner to appear in response to a key-word search using a competitor's name. It works much like a search engine. Users type in a word and it displays the banner advertisements associated with that word that have been purchased on the major search engines.
Results are sometimes inconclusive.
And if no one has purchased the particular keyword, an ad from the general rotation pool is displayed, with no particular relation to the word searched. Vehicle Crash Data. The site compiles assessments of new and used cars generated by federal and insurance sources, allowing users to compare cars of different makes and years. Crashtest includes figures for side-impact and full frontal collisions, frontal offsets and head restraints, amounts paid by insurance companies for personal injury claims and collision damage, and death rates for different makes and models. SEC News Digests.