When we raise a dollar for tree planting, we must plant a tree. And not just any tree, anywhere. Our obligation is to provide grant monies so a local group can plant the right tree in the right spot in the right way with the right follow-up care. Only then is that tree beneficial to the environment. We are fortunate to have hundreds of tree planting partners around the country and the world who responsibly plant all our trees.
Public awareness is very important to our work.
We have an experienced, professional communications staff that gathers salient program information, and communicates that information via the media. We issue press releases when we make news, and hold events to attract attention to accomplishments or ambitious plans for program work. For the past 106 years we have published a magazine that also permits us to show the value of our work and thank our donors for their support. The best way to find a job in the nonprofit environmental sector is to volunteer or intern at an organization that conducts programs in which you have an interest. Being there is the surest way to be considered for the job, when and if one opens up.