Renewable subscriptions give members access to proprietary content, software applications that enhance user efficiency, and entrance to the site itself. The online edition of the Wall Street Journal charges an annual subscription fee to access its proprietary content. Ventro users can subscribe to a procurement application that improves their efficiency on the site. Third parties charge users for services that add convenience and value, such as trading-partner authentication, credit information, and financing services. Unlike affiliate programs, these partners are tightly integrated into your site.
Revenue results from referral fees and revenue-sharing agreements.
Analytical data and analysis. Leverage your site's transactional data, without revealing customers' identities, through syndicated offerings. Aggregated transaction data and analytics of activity on your site can be sold to buyers, sellers, or third parties looking for greater insight into market trends. Data and analytics of a site's transactions have a ready market in buyers or sellers who want to compare their marketing strategies to competitors. Buyers or sellers can purchase value-added analytical reports of their transaction activities for internal use.