1881 Milwaukee, WI 53201-1881 Job satisfaction has been a widely researched topic since the beginning of the twentieth century. The factors used to determine job satisfaction have been variously defined by many different researchers.
Most studies tend to look at psychological and environmental attributes of job satisfaction.
Past studies also attempted to show common attributes of satisfaction and dissatisfaction within various industries. This study focuses on job satisfaction in the advertising industry. We surveyed approximately 500 advertising agencies around the country randomly selected from the Standard Directory of Advertising Agencies. In order to be selected, the agency must have had at least ten employees and a contact person listed in the directory. From the results of our survey, we hope to determine how these factors of job satisfaction differ between men and women in the advertising industry.