The business of preparing and distributing advertisements. Printed or spoken advertisements collectively. If advertising is the act of communicating information to the public, in an effort to expose the public a view to adopt and act upon, it seems reasonable the thought processes of the public need to be examained. Knowing the beliefs and attitudes held by an individual or group make communication easier. Research plays an important part in defining the motivations of the consumer but the knowledge needs to be taken a step further into action.
Nonverbal communication is about using other than verbal means to send a message.
Design and color of a print ad or timing and Advertising can use the subjective nature of nonverbal messages to communicate on many levels at once. An article on resonance relates two or three nonverbal elements of an ad to a combined meaning, one that wouldn't be apparent if an element were missing. It discusses the forced metaphors two graphics can produce and a viewer's tolerance for ambiguity. Either way, the resonance produces information processing at a deeper level. This communication manipulates several nonverbal elements.