As we have noted before, substantial media attention is devoted to college sports. This transcends game day. Most local newscasts report several minutes of college football each evening throughout the season. Likewise, many jobs in the newspaper industry are primarily devoted to college football. Add to these employment in the specialized media like newsletters, rating flyers, betting services, and researchers like us.
People buy TVs and VCRs to tape games, rerun the controversial plays, and relive the great moments.
This creates employment for a variety of people including restaurant workers, grocery clerks, and the like. Most every college fans if justifiably proud of his or her school spirit. This pride manifests itself in pennants and school-colored clothing. A casual review of any college town reveals the number of jobs directly related to this effect. A ride through the parking lots at Clemson's Death Valley on game days even reveals many orange colored vehicles specially adorned for the occasion, a custom replicated on numerous college campuses which creates jobs in custom body shops.