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After the clerk accessed my file online, he told me extra chocolates would be waiting on my pillow just as I had requested at the Phoenix Westin the previous month. I think I'll go back to the Westin, just as I'll stay with any service supplier that takes care of my personal needs. That's the value of good data mining. An accurate report on pre-sales data helps the sales team identify where their biggest opportunities lie, and forecast if they are going to make the quarter. The MyPoints Holiday Promotion connects you with our members and their gift-giving needs.