This is a traditional Welsh agricultural area, and proud to be so.
Tourists come to enjoy the unhurried tranquility, the countryside and the sea.
The University also brings students from many other parts of the world and you are likely to hear Greek, Japanese, Swedish or Turkish, as well as English and Welsh. Mid Wales is sparsely populated. It's often said that there are more sheep than people. It's probably true - wild places abound, red kites hang in the air over mountain roads. There are few 'bright lights', though the Students' Union has a night club, live bands and discos - there is a 'Rave Society', too.