Solid content springs from experience and research. Good writers learn how to ask the right questions, conduct solid research, analyze the results and convey their findings in a convincing and, when appropriate, in an entertaining manner. Clear thinking takes discipline analysis, patience and time. Patience for a writer means that you might not get it right the first time. Revising, rewriting, rethinking are part of the writer s craft.
Time is the writer s friend and enemy.
There is never enough of it, but you must take enough time to plan your writing, to write carefully and to reflect on what you have written. Like the traditional method of preparing bread dough, writing needs to sit and take on a new form before you punch it down and start over again. Correct language proper grammar, spelling and sentence construction is the yeast of good writing. If it s not there, your ingredients will fall flat. I read some yeastless writing recently.