We are in the midst of the Web's second great flirtation with entertainment. The first involved industry players like AOL and Microsoft, who were unable to aggregate large enough audiences or make enough money to make their Web entertainment efforts worthwhile for them. The Internet has not had the kind of playback capabilities needed to create a rich entertainment experience. Everybody wants music, but nobody wants shitty sounding music. Everyone wants to see cartoons or games, but nobody wants to wait a week to get them.
Nobody wants video that looks like a cheesy little security video.
What's different now is that new technologies like Flash and MP3 can deliver a broadband experience over today's Web. The fidelity of a Flash cartoon now rivals cartoons you might see on television. So now we've got the reach in terms of audience. The technology allows artists to express themselves effectively. We've just done a huge deal with StanLee Media.