Cash flow is the blood of a growth business. A company's ability to continue is determined daily, not at year end, by the contents of the checking account rather than the financial statement. Keeping money in hand or readily available for both planned and unplanned events is not only prudent but necessary in unsettled times. Cultivation of financial sources is an enduring duty. Be Not Greedy Expand methodically from a profitable base toward a balanced business.
Optimism is both the poison and the antidote of the growth company manager.
It may be possible to accomplish all things, but not simultaneously. With limited resources, sequential growth over time is the judicious prescription for prosperity. Seek logical, incremental extensions of existing activities, but avoid a growth for growth's sake psychology. Make managing a competitive advantage. Increase customer dependency on the enterprise.