He doesn't have a crush on us. He chooses to love us, unconditionally, for our good. There are many times when you will want to quit. Life isn't fair. The rich get richer, the poor get poorer.
Nice people suffer and bad people prosper.
Life isn't fair, but that does not mean that God isn't fair. By His very nature He is right - even when He appears to be wrong from our viewpoint. Our salvation isn't fair - we certainly don't deserve it, yet it awaits us. You can be fair and remember that two wrongs never make a right. Take responsibility for your own actions.