For most organizations, the primary PR expenditures are for the labor hours that go into a project. While your talent is what you have to offer, talent is often measured in terms of time. PR people must be organized . Prudent business practice requires obtaining written approvals on materials, and maintaining orderly records of authorizations, expenditures and accomplishments. Public relations involves creative problem-solving , a skill that is honed and not inherited.
Many creative solutions are variations on themes or techniques that have been used before.
Thus, it's valuable to study a wide range of PR programs conducted by others. Tap peers to gain insights about their experiences, to sound out your ideas, to develop cooperative programs, to obtain referrals, or simply to marshal morale support. A first boss can be critical to your success by serving as a role model, and by providing the opportunities, challenges and other support you need to develop professionally. Initial salary concerns should be secondary in choosing between employers. Instead, focus on the opportunities for advancement and your earnings potential four to six year after employment.