PRCA Sponsor - Coors Check the current standings for the Coors Chute Out Standings .
Rodeo is America's original sport.
Original Coors is, well, an original in its own right. Put the two together and you have quite a combination. Since 1980, Original Coors has been a proud and loyal sponsor of pro rodeo, providing millions of dollars in bonus money to rodeo athletes, announcers, stock contractors, committees and barrelmen. Through it all, Original Coors has continually stabilized its position as part of professional rodeo's backbone. For the 19th consecutive year, fans across the country voted for their favorite cowboy as a part of the Original Coors Fans' Favorite Cowboy contest.