Currently there is a big discussion within the radio and record industries over here about their relationship and their role in promoting new music. The record companies on the other hand are not very happy about that step. Of course we are interested in a cooperative but also fair relationship to the record-industry. Currently we are thinking of new ways of cooperation and there are many discussions about that. The relationship is one of seducer and seducee.
Record companies see radio solely as medium with which to drive record sales.
That relationship is one that corrupts radio. The Music Director makes those choices based solely on the impact any particular song will have on the station's audience. Hopefully this will include auditioning all incoming new music, but this is a decision for the radio station to make. The Music Director selects the station's music to the best of his or her ability, and according to established station procedures. The Music Director advises the record companies when they add or drop one of the company's songs.