There is no standing still. There is moving in the right direction or the wrong direction. He asserted that concerned Americans must not wait for Hollywood to change, but instead, they must change themselves. The change can occur in deciding how much TV to watch, what kind of programs are appropriate for watching as well as the kind of movies to support with box office dollars. To counter the lie that mass media merely reflects reality, Medved suggested individual gather information about the world using sources other than mass media.
Mass media claim it is just about money.
That s not true, Medved stressed. It s about prestige, praise and feelings of respect among the entertainment community. And the best way to way to change the equation, according to Medved, is for concerned Americans to make their voices heard. He discouraged boycotts saying they do not work. Instead, he urged listeners to get involved in the creative process to change the internal dynamics of what is considered great work in Hollywood.