Then in Switzerland, we worked with TV people to put up a virtual shop. We had one in German and one in French, in two small towns. But this was a revolution. There was a big silence in the room. But there were reasons why it worked well in Switzerland.
Shopping is difficult here.
Most shops close at 6 p.m., making it almost impossible for two-income houses to go shopping. Lots of young people also prefer to go skiing than go to the supermarket. These were good targets. Also, the Swiss Post Office is a reliable partner, so we didn't have to spend money building a distribution system. And the Post Office served as our bank, collecting payments.