Sometimes They Come Back . . . Pinocchio Syndrome, the horrific tale of a devil puppet come to life. Due to a scheduling snafu, a film Price showed up to see wasn't available. Retes and his partner, co-producer and star, Lourdes Elizarraras, were outside the screening room and cheerfully greeted Price. However, as soon as Price realized the film he came to see was not being screened, he was in the odd position of having a passionate filmmaker standing in front of him, pitching him on why he should stay to watch the film.
Price knows the marketplace.
Nonetheless, Price proceeded to talk with Retes and Elizarraras about their film, the AFM, the marketplace and the struggles of independent filmmakers. With class not often visible in Hollywood, especially not in the hectic nine days of the AFM, and especially not by a hot distributor's new division head in the presence of a director not widely known, Price actually went to the screening of Bienvenido Welcome. He stayed long enough to show the filmmakers his respect for their work and long enough to get a sense of Retes' style and abilities. Price's professionalism and respect for Retes was admirable. There's no doubt that new filmmakers discovered, supported or working through Price at Trimark's new division will be in the capable hands of a man who loves his work.