We carry Clyde 2 programmes at all other times. Local radio is a community resource. It is run by and for the local community. It involves local people, activities and events, promotes a sense of community, and encourages participation.
Radio is immediate.
Problems with a ferry schedule can be communicated in time to alert prospective passengers. Promotions by local businesses can be conveyed to customers quickly and effectively. Events such as a Raft Race or Highland games can be carried live. In times of storm or flood, warnings and advice can reach every household. First, radio is an effective means of reaching the local community.