The oldest travel contradiction is still as relevant today as it's always been. The more picturesque and unspoilt a location - the more exposure it gets. The more exposure it gets, the more tourists it attracts and the more damage they do. Travel writers, novelists and holiday shows all get blamed for speeding up this process.
Nothing has quite the power to over expose a place on the globe than the big screen treatment.
The release of Captain Corelli's Mandolin looks set to do for Cephallonia what The Beach did for Thailand, or Notting Hill did for that already over-inflated area of North London. Whilst the big names in this latest romantic saga battle it out for attention, they end up upstaged by the scenery. As the sumptuous shots of this Greek paradise reach cinemas all round the globe you can just imagine the local tourist office smashing their plates with delight. Just as nuclear disasters can turn remote locations into 'no-go' zones, so the movies can insure that Cephallonia shouldn't be safe to visit for at least the next decade or so. Come to think of it.