Take Yahoo for example. Yahoo is an extremely interesting searchable database that categorizes almost everything of interest known to the Internet community. No one has been able absorb all of the information that Yahoo has to offer in just one sitting. That's the strategy. Sixth, leverage design, interesting graphics, animation, and other leading-edge techniques to architect the users' experience and tantalize their senses.
People like to be entertained, and graphics and advanced graphics techniques do just that.
To pull it off right is not easy and definitely not cheap, but, in terms of inciting visitors to return to your site, it's well worth it. Seventh, leverage exclusivity. There's something about being able to access all sorts of great stuff and not being admitted to that one place in the site which invokes the curiosity in all of us. That is enough to keep people coming back to do what it takes to gain admittance. The key issue when considering marketing your product or service on the Internet is that it is very inexpensive in both dollars spent and time invested when compared to what is routinely spent on similar campaigns in the material world.