Carriers in Switzerland use SignalSoft s platform to let customers find the nearest automated teller machines and restaurants. New attempts to win U.S. consumers to Web-connected phones continue at a steady trickle. Motorola rolled out one of its first mobile commerce efforts last week for testing in the Las Vegas area a project called Pizzacast. In it, users configure an account online at Domino s Web site and enter their address and the specifics for their favorite pie. Motorola s goal for Pizzacast is to let consumers order a pizza on their way home from work with three clicks on their phone, or less time than it takes to wait for a stoplight.
Pizza is just the beginning.
Bohdan Pyskir, a general manager at Motorola, said the coming wave of mobile commerce would change how consumers look at cell phones. Your phone will become something else, he said. You ll think of it as a modem with a phone built into it.