Proposals are reviewed four times a year. The sponsor recommends that grantseekers contact local Gannett CEOs. General Mills Foundation spends about one-third of its annual giving on its Family Life focus area, which supports programs that work to strengthen families and promote a safe, nurturing environment for children and youth. Under this focus area, violence prevention initiatives are favored. W. K. Kellogg Foundation has a major initiative on building the capacity of youth within the context of their communities, and in keeping with their stage of development.
Programs emphasize prevention over remediation, and early intervention over later reaction.
Programs supported focus on long-term, systemic change. Of particular interest is the Breaking the Cycle of Violence program area, which seeks to protect children from the harm of violence at home, in school, and in the community and to support the development of nonviolent problem-solving skills. Deadlines are March 15, June 15, September 15, and December 15. The William Penn Foundation supports efforts in the Philadelphia area, including Camden, to promote the healthy development of children and youth and to enable their families to provide a supportive and nurturing environment. Pew Charitable Trusts Prudential Foundation funds youth and family oriented service projects in Newark and other cities where the company has a presence.