Promotional literature is designed to sell.
Writing creatively to sell requires a mastery of styles and language to raise your message to the highest degree of impact. Effective copywritng means focussing on the core message with the reader clearly in view. This workshop highlights these skills in a variety of document types. Participants learn the value of planning and focus, matching language to purpose and building confidence in the reader to your organisation s products or services. Action planning at the end ensures learning is transferred to the workplace.