For example, CDNow's Web site informs a surfer that customers who buy Elvis Costello CDs also have bought those of New Colony Six and the Replacements. Several sites use elaborate sales promotions. GetMusic LLC, a unit of Bertelsmann, gave away autographed Boys II Men posters with purchases of the group's new album. But Kozmo promises home or office delivery of its CDs in less than an hour for basically the same price as traditional retailers. If hanging out backstage or joining fan clubs is for you, check out your favorite artist's personal home page.
Most musicians now operate their own online stores.
Prices typically are in line with those of the music retailers, but the artists' sites often offer exclusive goodies. Fans are most likely to locate these sites just by going to an average search engine and typing in an artist's name. The site has audio and video clips, and has given users special access to concert tickets before the general public. I don't get a lot of radio air play, so this seems to be the best way to connect with the fans. She leaves new voice messages for fans almost every week.