Value components, such as an enterprise's adaptability, have become more important than its strength at any given moment of time. By discovering where on these value spectrums our management's comfort level resides, we are best equipped to throw the right value pitch at the right time. Different types of value have natural life cycles. While a ballgame favorite in decades past, the screwball pitch rarely makes an appearance today. The rules of the game, its technology, and the audience's expectations have all changed.
Value is no different.
Read the signals and make the pitch While the nature of value evolves, at any point in time, your executives may or may not have caught the wave of the latest value craze. Your job is to find out if they are early, typical, or late adopters of the new value concepts. In baseball, as in business cases, there is no substitute for throwing the perfect pitch. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.