He owns a radio station, a music studio, a magazine, a concert-promotion company, a record company, an outdoor theatre and a restaurant. He dabbles in real estate and retail interests, produces TV shows and is involved in developing a proposed 124-storey office tower in Moscow that would be the tallest building in the world. Yet his wealth is small compared to others. I'm rich enough so that I'm not struggling. But if I wanted to make serious money, I should be dishonest.
Serious money means billions of dollars.
Nobody should be impressed by his Mercedes, he insists. A Mercedes is not a fancy car in Moscow any more. It's just a regular car. There are more Mercedes here than anywhere else in the world. He is slightly more proud of his Ford Bronco.