The problem is that, while rapid corporate growth taxes management to the utmost, real estate is also a great consumer of management's time. Size of executive's offices, color of rugs, style of desks, floor layout and media capabilities of the executive conference room become major issues. A planned waterfall in the reception area is a sure sign that big trouble for your company is just around the corner. Find ways to get around the system. Understand that good references are key to selling your products.
Users are remarkably loyal to products they select and that are supported well.
If you give them good service, they will sell many copies without you realizing it. Damaging this relationship with new versions or products that don't work or with unreasonable fees should be avoided at all costs. No successful company, regardless of size, is immune to this disease. Raise cash whenever you have the chance. Raise cash when things are going well because something completely unanticipated will happen.