Then, in the footer of every issue of your publication, it's a good idea to include a direct link to that Web page, so recipients always know how to subscribe or unsubscribe. If using bare-bones list software such as Majordomo, where you have to manually add and remove subscribers, make sure you honor all outstanding requests before you publish each issue. No matter how great your e-mail publication is, if you send it out to people who did not specifically request it you are guilty of spamming. This is the most certain way to kill your reputation as an e-mail publisher, so don't risk it. Make sure your list can't be abused by spammers, too.
Most people avoid signing up for e-mail publications that sell their subscriber lists.
The best practice is to promise to keep your subscriber list confidential, and to state that promise clearly on the page where people sign up for your list. This encourages confidence from would-be subscribers. However, if using lower-end list software such as Majordomo, make sure you set your preferences so that only you can retrieve the list of subscribed addresses. All rights reserved. Do not reproduce or redistribute any material from this document, in whole or in part, without written permission from Content Exchange .