The California and Oregon numbers were also more modest by comparison. In California the proponents of a minimum wage increase outspend their opponents by 2-1. In Missouri the proponents of minimum wage were outspent by roughly 8-1. Also in California the proponents were able to effectively portray minimum wage workers in ads as trying to support a family and stay off welfare. The advertising in Missouri focused on business owners who said they would leave the state and seniors who claimed they could not afford to pay higher prices.
Organized labor is committed to pushing for higher minimum wages at the local and state level.
This would appear to be an effective strategy and one that is in its early stages at present. Labor is targeting major cities across the country. Labor is also targeting City Councils in several of the largest cities in the United States.