There's even a company in America called Free PC that provides a computer free in return for a three-year subscription. This creates a captive market. It means that if you only offer the hardware, you have to be number one or you cannot hope to drive the business. So it's important for Business Electronics to design and develop products which can be networked and which help content providers to do their business better, because to a large extent the content providers are the future drivers of the business. You can see this as another threat, but it's also an opportunity.
Visibility is very important.
I think it is becoming increasingly important because technology is changing so fast that the majority of people feel more and more isolated. They're only interested in what a product offers in terms of function and applications. And because it's such a fast-moving world, I think one of the few things that stick in their minds is the big brands. Philips is in the league of companies which stay abreast of new technologies but are sufficiently deeply rooted that if something does go wrong help is just around the corner. If you do it well, it has a positive spin off.