Contributing infrastructure advancements. Contributing phase-in local projects. To ensure a continued presence in a particular community, many multinationals will contribute projects scheduled in phases. For example, a hospital may be contributed over a 15-year period, with different wings or facilities contributed annually. Planning long-term domestication.
Many foreign governments like to see multinationals present plans for long-term domestication.
This method is preferred to government-forced domestication. Domestic executives often have the cultural insights needed to modify a firm's international marketing strategy to maximize profits and increase market share. Assessment Five Please read Case 2-6, Page 636 of the textbook. Case 2-6 deals with corruption in China. There was much controversy in the US House and Senate in granting PNTR to China because of a number of issues, including those from organized labor, environmentalists and other special interest groups.