The next time you attend a conference or seminar, pay attention to who's sitting next to you. He or she could be your next business partner.
Some people go about it in a more formalized way.
They actually have employees in charge of that. As you network in search of an alliance partner, it's important to be selective. Here's what to look for in a business mate. Complementary products or services. If you sell software, it wouldn't be wise to align yourself with a company that sells pens.