News also continues to supply an increasing percentage of station revenue, now up to 40 percent of the total. USA Broadcasting and Paxson stations could be major beneficiaries as their potential value soars. Fox and some smaller groups with strong news franchises, like Belo and Hearst-Argyle, could be among the major buyers. The current year has been a mixed one for broadcasting. Radio has been strong, but television has been sluggish.
Radio just continues to go gangbusters.
It was strongest among radio stations, strong in the scatter market for network, strong in cable networks, and soft only among TV stations. People are already talking about a push into the millennium. Obviously, you have the Olympics helping, and political ad spending. Bannister, who follows Disney, Tribune and Gannett among others, is a little more cautious. That is a truly large increase in campaign funding.