Use your imagination. Look for a different angle on things. Keep it interesting. Focusing on the reader might seem like an odd way to convey the writer s personality, but it makes sense. If you write about things that would be interesting to the reader, in ways that would be interesting to the reader, the reader will think you are interesting.
People known for their personalities are people who take a stand.
Assume a definite position and defend your point of view. When you speak at full volume, people are more inclined to perceive you as confident and self-assured. Use natural language. Without sacrificing precision and professionalism, try to capture the flow and rhythm of natural speech. Write as you talk.