Be sure to include news releases about library activities for the past six months. Go back a full year for major organizational initiatives. Include the current mission and important awards or one-sentence testimonials from prominent citizens or media. Plus, you should include statistics that give the reader an understanding of the scope of your library. Who s Who .
People are always more interesting than things.
Focusing on one or two senior managers is plenty. Third-party endorsements . Include clippings of recent positive press coverage. If your coverage has been on TV or radio, include quotes or tapes. Choose wisely when including news coverage.