The goal of the Master of Science curriculum is to educate students for careers in communication-based activities in such organizations. Students are prepared not just for entry-level positions, but for advancement in their selected fields. Initial courses provide an overview of contemporary public relations, the nature of human communication, and the role of the media.
Students then choose at least one area of specialization for more advanced work.
In addition, because public relations is a management function, the curriculum includes courses that provide a professional focus as well as those in theory and research.