Examines racial, ethnic, class, culture, age, gender, and sexual orientation barriers to communication. Research project which focuses on specific cultural group. No Prerequisite COM 208 - Public Relations 4 credits Spring Examines theory, scope, techniques, and influence of public relations in society. Includes units on public opinion, message preparation, media selection, and ethics. Consideration of the organizational culture approach, its theoretical underpinnings, methodology and application in organizational change efforts.
Students conduct an organizational ethnography.
Selected films will be viewed. Provides understanding of principles related to audience adaption, format, style, research, and writing in various organizational settings. Includes extensive writing experience. No Prerequisite COM 230 - Organizational Communication 4 credits Fall Examines theoretical history, structures, functuions, systems, analysis and management of communication processes in complex organizations. Introduction to graphic design and desktop publishing.