DoubleClick's MediaMatch offers publishers the simplest, most cost-effective way to place ads on leading branded sites while maintaining control of all of the ads that run on their own sites. This solution allows publishers to participate with a single ad placement while maintaining complete push-button control over scale, duration and timing. The MediaMatch solution will be made available to DoubleClick Network and Sonar clients. We expect this to be especially attractive to publishers as we are enabling them to use excess inventory while driving new traffic to their site. With no contractual restrictions, MediaMatch lets participants allocate a quantity of impressions, set at the publishers' discretion.
Publishers can increase or decrease the number of impressions on a daily basis.
MediaMatch automatically ensures that the advertising received balances with the space contributed. Publishers are able to run their ads across 6-8 of these content categories. In addition, sites have the option to ban any ads from appearing on their site.