That depends on mix of television and newspaper advertising Fewer and fewer people have time to read anything anymore.
Time is the issue.
Granted, newspaper circulation is down while the cost of advertising in the newspaper is rising higher and higher. Circulation is down because newspaper readership is declining. As I travel, I often think to myself that the only people who read the newspaper are those who travel. Travelers read everything, including the emergency instructions in the pocket in front of each rider. And if we are, we are not reading the local newspaper.