Distinct as these parts may be, these parts work as a whole to accomplish a common goal. The Pepsi-Cola syringe scare of 1993 demonstrates the interconnectedness of these parts and the effectiveness of good public relations. For the next two weeks, the 50,000 people of Pepsi-Cola worked round the clock to mount a massive public relations campaign, offsetting a potential business disaster. Media relation executives used television to launch its offense strategies. The government relations team advised Pepsi to fully cooperate with the FDA and its investigative efforts.
Public relations is a growing industry.
According to the US Bureau of Labor Statistics, public relations is a multibillion-dollar business practiced by nearly 200,000 professionals in the United States alone. Works Cited CollegeEdge. Human Resources Specialists and Managers. A Computer-based Career Guidance System . American College Testing, 1995.