This is true on both a national level and especially at the local station level. Another challenge is finding and keeping qualified radio journalists who can create compelling stories. Not many students plan on careers in radio and those who do enter the field find that salaries are low and opportunities are few. Lack of resources to capitalize on websites and new media are also a challenge. Even though the expanding media options are a challenge, they also present an opportunity.
Public radio is poised to take advantage of web technology and offer a unique product.
Journalists in public radio already know how to create interesting audio and write in a style more suited to the Internet than a long newspaper article might be. In addition, public radio has a growing and devoted audience. New technology for digital editing and field reporting is also beginning to allow reporters to be more creative in the use of audio. Already there are interstation efforts to work together on membership and election projects. Listeners are demanding more services from public radio station websites, and I see a significant role for public radio stations.