To protect your company's mark, the name must be clearly marked as a registered trademark on it first and most prominent use in all company publications, displays, packaging and materials. The loss of trademark status can be devastating to a business. Protecting its integrity is the responsibility of every employee. This indicates your intent to register the mark. The trademark was created to protect the consumer from fraudulent business operators who would market an inferior product under the more popular name of another business.
Much money is spent each year by companies defending trademarks in court.
Much money is also spent educating the public that a particular product is a trademark and not a generic term. Internally, a company can do a lot to protect itself from the loss of trademark status on its products or service. The most obvious means of protecting a trademark is to take to court those who would seek to use your mark without permission from your company. It is far less expensive to survey your company's uses of your trademark to insure it is being properly protected. Take a look at your company's letterhead, envelopes, advertising, packaging, forms, brochures, sales materials and signs.