Simply stated, it appeals to our sinful nature. Our problem isn't lack of self-esteem. We've got barrels of the stuff. Our problem is self-deception. In other words they are essentially narcissistic.
Students accept self-centredness as a way of life.
Though they would deny it, deep down in their psyches they really believe they are the centre of the universe. This attitude is positively encouraged by students health officers. If you can believe that you can believe anything. The chief consequence has been self-deception. It goes on and on, even though its assumptions are wrong and its basic premises have been discredited by a great deal of research.