Users can progress intuitively through screens in a logical path to find information. Screens contain all necessary navigational tools and buttons. The content is somewhat accurate, relevant, clearly presented and interesting to the audience. The content is accurate, relevant, clearly presented and interesting to the audience. The content is very accurate, relevant, clearly presented and interesting to the audience.
Web pages have no misspellings or grammatical errors.
Artistic Design Graphics and special effects detract from the communication of content. Screens are either stark or cluttered and confusing. Multimedia and graphics are present but no attention is paid to visual design elements such as balance, harmony, and proportion. Design elements and content combine effectively to engage the audience. Graphics and words reinforce each other.