The evidence is everywhere. You ll find position announcements in newspapers, on the Internet, and through career placement services that are dominated by the demand for marketers. Companies that have jobs not directly defined as marketing positions are often seeking people who have marketing skills and attitudes. Government agencies are forecasting marketing jobs at or near the top of categories projected to have the greatest growth potential. Because of marketing s increased recognition and importance, marketing must assume more responsibility for the successful operation of business.
Marketers are regularly involved in major decisions affecting an organization s future.
Marketing is taking on an importance that will allow it to shape the American economy. With this greater responsibility and impact comes the need to analyze and prepare for the future, a need that cannot be taken lightly by those currently involved in marketing, those preparing for marketing careers, or those responsible for preparing marketers for the future. Students in Marketing Education have the opportunity to participate in DECA , a vocational student organization that prepares students for rewarding careers in marketing, management, and entrepreneurship. Students achieve personal and professional success through academic and leadership activities. When asked this question, most of the general public will respond that it is advertising, selling, or public relations.