You will make a better partner over time if you continue to have a profit incentive. The more you make, the more you can spend on success. Manage your client's career for the long term. As you work to make a lasting partnership, always remember that you are the 'talent agent' managing your client's career for the long term. Stay focused on getting results for him or her.
Preparation is the biggest part of the sell.
Make sure you get an 'MBA' in your client's business before you come up with the ideas. And don't forget the 'College of Continuing Education'.