The rigorous end of semester critique helps decide the lucky ones who advance to the next level. That's the often heard maxim of intermediate students. Those who earn advancement to this level begin the process of crafting their book. Sixteen weeks are spent working on the visual and verbal arts of offering strong conceptually based work. Another end of semester critique offers a new cadre a step up to advanced training.
Young professionals spend their last term enhancing their creative product.
By crafting voice and strategy, books become a reflection of how the person thinks. Recruiters and creative directors visit to review the rank and file and begin the dance of hiring young creatives. In addition to the core creative classes these courses offer students a more in depth understanding of various techniques. Print Production - Available to all advertising students, Print Production provides operational understanding of prepress and final production. Advanced Copywriting - A different perspective on typical writing for advertising classes.