Qube, alas, only lasted about five years, but its legacy lives on. But they also believe that all those couch potatoes won't be changing the shows they see, a la Qube. Instead, they predict that the public, which has grown increasingly comfortable with pointing and clicking online, will jump at the chance to do the same thing on the box. One hundred forty of them actually ordered the pizza. After the viewers went through the process of electronically filling in their order and entering their billing information, they were told there was no charge in return for their participation.
Nobody quite knows, but the speculation is flying.
Interactive TV also promises to give us more information about the stuff we're watching, whether it's a commercial or a show. A Weather Channel screen prompts viewers to specify a particular city to get more information about the weather there. They're naturally interactive. They don't want to interact with their movies. Still, he thinks there's some room for inserting yourself into programming.