D. Other Publicity Program planners may want to consider other types of publicity as well. Some possibilities include posters, radio spots, the World Wide Web, direct fax, and verbal announcements at pertinent meetings and programs. While the focus in this section has been on the meeting announcement, there may be other material to be printed, such as handouts from the speaker and program evaluation forms. Appropriate deadlines should be set for these items also, and their cost included in the overall cost of the program. If there is more than one handout, consider some type of folder to place them in.
Universities often offer folders at no cost for programs held on campus.
Also check with the local travel and tourism office for folders, maps, pens, and various other items. Sometimes vendors will also supply folders for advertising purposes. Programs are an excellent opportunity to display other types of information. Always arrange to have a display table with chapter bulletins, SLA membership forms, sponsor's product announcements, and so on. The facilitators can make or break a program, so it is necessary and important that they be knowledgeable, personable, and outgoing, with an innate ability to keep things moving.