A Metropolitan Statistical Area is a. an urbanized county with social or economic ties to nearby areas. When planning Health Club TV, Robert Gray learned that there are 11 million health-club members in the United States, and 90 percent are between the ages of 18 and 49. This information was obtained as a result of a. determining the market mix. The strategy referred to as mass marketing is a. undifferentiated marketing. Of the following, a major characteristic of convenience products is a.the consumer is willing to make a special effort to buy them.
Profits begin to decline during the a. decline stage.
Fashions with abbreviated life cycles are called a. styles. 25.The stage in the adoption process reached when an individual learns about a new product but lacks information about it is called a. awareness. The diffusion process a. finally diminishes because fewer potential consumers remain in the nonadoption category. 27.When an innovation is designed to be easily understood and easily used by potential users, it is fulfilling the characteristic of innovation called a. complexity. The development of individual offerings that appeal to different market segments but that are closely related to the existing product line is called a a. coordinated line.