Most black people don't think alike, they just vote alike. In many respects, I think it has a lot to do with the way that we present our ideas. As a conference chairman, one of the things that I've done over the last 18 months is to work very hard on changing how we communicate, how we say things. There's a saying in this business that if you're explaining, you're losing. The research that I've done shows that it does make a difference how we say it and how we present it to the American people.
Republicans often talk about legislation in terms of the process, the way it works.
When Democrats go the floor of the House to talk about a bill, they talk in terms of benefits. They talk in layman's terms. When Republicans go to the floor of the House, they talk analytically. But that's what Republicans talk about. I think we all agree on how critical education is, but it has become too politicized.