Above all else, the Rooster is very straightforward and rewards others' honesty in kind. Roosters aren't shifty or cagey and have no interest in hiding behind a facade. They are the proverbial open book, telling the truth and keeping their word. If you show your hand, the Rooster will respect you for it. Remember, this Sign doesn't indulge in flights of fancy and keeps those eyes wide open at all times.
Roosters tend to be perfectionists and expect to be in control, especially over their appearance.
Being noticed and admired is an aphrodisiac for Roosters, and they can go a long time on a few kind words. Roosters also adore being out on the town, especially if they're in the company of adoring friends. Roosters also expect to be in control of their surroundings, including whoever happens to be in those surroundings. Roosters keep an impeccably neat house and expect their lovers, housemates and family members to maintain the same high standards of dress and conduct as they do. This can cause problems with other, more relaxed types who just want to be accepted as is.