They arrive not only on outdoor signs and by postal mail but also by e-mail, by fax, by delivery services, through pagers and even when the phone is on hold. Creative delivery represents one way to cut through the clutter. Here are some ideas that have worked for others.
Media releases .
Most folks mail, fax or e-mail their news release. Inside was a press release rolled up and tied with a leather loafer tassel and a photo of Karpowicz in a backless evening gown, seductively holding up a man's loafer. Such originality made many recipients reach for the phone to set up an interview - exactly the desired result. Event invitations . This usually provokes a hearty laugh from the audience and makes what she says next about her business ten times more memorable than otherwise.