Sometimes you need an ad agency or professional graphic design firm to produce your marketing materials. This article will give you some pointers on when you need to go outside. This article will give you some guidelines on when you should stay inside. If your organization depends on ads, sales brochures, or corporate literature for its success, it makes sense to establish a budget to hire an outside professional.
Tradition prescribes two percent of gross sales.
Agencies will define your creative strategy. They may be three floors of an office building, or three people working independently. They often handle the whole package - print ads, TV, radio, brochures. They employ a variety of media, and are the best choice for deciding which medium or combination of media is best for you. Agencies focus on building awareness, not on immediate sales.