Second , call the local animal shelters. Give the shelter a full description of your pet. Most shelters do not log every call and you are likely not to speak to the same person twice. To be even more assured, go to the animal shelters in person.
Many pets can be mis-described and never identified by the owner over the phone.
If you have a photo of your pet, try making one copy. If the copy depicts your pet accurately, then use it. If not, then using it can do more harm than good. To get the best results have the photo scanned and put it on a flyer. It will look alot more accurate than a photo copy.