A sweetner for the City My Skin and The Du Cane and Boehm Faimily Group. Tate Modern is Britain's new national museum of modern art. As class compositions change, each new economic force takes over the mantle of British taste. Each succeeding social elite must have its art, its brand around which secret codes and systems of value can be exchanged. This is usually in the form of what is to be tolerated and what is not, what's in and what's out, who's in and who's out.
New money needs to be part of history.
With money you can buy your way into art history. With even more money you can shape the future of that history. There will also be a full range of special exhibitions and a broad public corporate programme of events throughout the year. The former Turbine Hall, running the whole length of the vast building, now marks a breathtaking entrance to the gallery.