Problems in proving deception and enforcing laws and regulations against fraud. In deceptive situations, greed is perhaps the most common motivation on the part of consumers. The feeling that you can get a lot for a little or even something for nothing has great appeal. Other reasons are Consumers who lack specific knowledge about a product or service are more likely to be deceived than others who are better informed. In today's market, it is difficult for consumers to be well informed in all areas of purchasing.
Some people are vulnerable because of personal problems and changes in their lives.
If you are worried, lonely, or upset for any reason, you are more apt to hand over your money without careful thought and study. Some consumers are too trusting and do not ask enough questions. They may be too sympathetic to the stories told by deceptive sellers. Some of the most common frauds are presented in ways that make you feel stupid if you don't accept the deal being offered to you. It requires some assertiveness to be a careful consumer.