Politicians already help point the way.
The Republican National Convention will open July 31 in Philadelphia's First Union Center, a hall named in honor of the nation's sixth largest banking firm, with assets that rival the annual U.S. defense budget. Perhaps the GOP could find a way to earn some extra campaign funds by having Gov. George W. Bush of Texas give First Union a subtle plug when he claims his party's presidential nomination. That, course, would be a bow to the Staples Center, the host site, and to the role office supplies play in the economy. There's already talk in Atlanta of putting a corporate tag on that city's busy public airport. Wes Hasden, associate editor of the Chattanooga Times, has suggested that Atlanta-based Home Depot claim the prize.