You may have heard that you'll need a 5 - 8 times markup on products to be successful in mailorder. Also included is a short list of proven mailorder product resources. Writing ad copy is an art and if your products doesn't include the proven sales material you'll have to create your own. Short of hiring a direct response copywriter here's what you can do. I was so impressed by the information that I purchased the reprint rights to it.
Nothing produces such a dramatic effect on response as the headline.
The world's greatest offer mailed to the wrong list is doomed to failure. But a mediocre offer to the right list will still produce profits.