Link Exchange requires banners to be 7k or less, even if they're animated. White, red, and black are less effective. Interactive banners, which involve the viewers, draw a better response. If you need some help getting started and you use PaintShop Pro, check out Building Your Banner Tutorial . Location, Location, Location It works for real estate.
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Location of the banner ad on the page is not the only important factor. What page you place your banner ad on can make a difference, too. Home pages and pages that are targeted to the same audience are your best bets. Use multiple banners, change banner design frequently, and track the click throughs. Samples Let's take a look at a few sample banners I designed.