Well, OK, it's not quite as simple as that. The problem is there is a third class of computer user, as well as geeks and complete idiots.
Men are complete idiots who want to pretend to be geeks.
Men are people who would, if they had a free choice, drive round to the supermarket to pick up the shopping in a formula one racing car. Unfortunately, the majority of computer users are men. This accounts for the otherwise inexplicable success of Microsoft products.