The TAT has identified nine themes that take tourism right down into the grass-roots of Thai society and forge linkages with other sectors of the economy on which tourism depends, specifically agriculture, the country's traditional bedrock. A product sold to a tourist is as good as a product exported. Builds upon the marketing advantage of globally acclaimed Thai food and allows Thai restaurants to flourish, both in Thailand and especially abroad. Thai cooking schools are now everywhere. Encourages Thai paintings, sculpture, music and dance.
Visitors are major patrons of locally created artwork.
Encourages creativity, preservation of tradition and attracts young people to pursue art as a profession. All these cultures are then reflected in the arts and lifestyle theme. Rekindled interest in sports. Tourism is expected to be a major contributor to the region's social and economic development. A further objective of these themes is to convince local Thais that travel and tourism can touch every major aspect of Thai life.