And if you look at some of these ads, it's hard to argue with a straight face that the games were made for adults in the first place. Like the one Arthur mentioned. Advertisements have a particular role here. They have the power to egg children on and lure them in. Every parent knows what response a commercial for sugar cereal or the latest Star Wars toy will get from their children.
People advertise because it works.
They want that product and, one way or the other, they're determined to get it. There really is a gun here. And here's a school bus, heavily armed. This came out right after the incident in Springfield, Oregon. And then it goes on to say, you ought to get this technology because it bumps and you feel it.