He uses many examples, and they seem to work. If you hope to establish a presence in a new market of any kind, this is a good book to keep near. Peter Schwartz is a futurist. But he s a business futurist. And he s made a successful career of helping many businesses think about the future in very practical ways.
Most business people are action oriented, here and now, try it out doers.
Schwartz knows that, and agrees that The Long View is an art, but he says you can get to be pretty good at it if you want to. Spotting and watching trends, recognizing what s important to your business, and establishing relationships with people who think ahead are some of the key factors. Jim Sterne caught on to the potential of Web business in the early days. It explains how sites can take advantage of the tremendous World Wide potential of Web communications to advertise goods, services and sites themselves. Jim shows successful techniques for advertising your site on other web sites, and for getting others to advertise on yours.