Since you just beginning to cultivate your donors in the area of planned giving, the first two or three seminars would be offered to both the general public and your organization's top donors. The primary goal being to reposition your charity in the minds of potential donors as having the sophistication to attract and manage these types of gifts, you will want the largest exposure you can get. This depends on the needs of the audience, the time allowed and the purpose of the seminar. Wills are an excellent, and universal topic. Everyone needs a will, the essential ingredient of any financial plan, and the topic is also very flexible.
Timing is a crucial element in seminar planning.
Consider not only when the audience will be physically present but also when they will be in the most receptive state of mind. Time of year - people will be more likely to attend your seminar before or after a major event in their lives. Another major event may be dramatic and well-publicized changes in the tax law. These changes stir up a lot of interest and increase attendance at financial planning seminars. As far as time of day and day of the week is concerned, there is no pat answer.