A team leader, copywriter, and designer are designated and messages, themes, and concepts are discussed among the team. Copywriter drafts copy in consultation with the originator and designer and circulates to team for feedback. Team provides changes, corrections, and other feedback to copywriter. Copywriter makes editorial changes, proofs, and returns final draft to team members for final copy signoff. Creative Director begins creative process and prepares initial design.
Team reviews creative and design and provides feedback.
Creative Director makes changes to design and submits to copywriter for proofing. Copywriter proofs and gets final design signoff from team members. Creative Director forwards electronic file to Media Services for production. Media Services produces blueline. Creative Director reviews blueline for errors.