While technology is changing the field, industry continuously requires more salespeople as the economy grows. Every large sales force has people that manage such things as account allocation, compensation, and motivation. Almost all sales managers start out as field salespeople. Product or Brand Management-People in this job write marketing plans and help to implement them. Marketing Research-Many companies want to keep close track of what their customers think and desire.
Marketing research is a tool for doing that.
People in marketing research know how to systematically gauge and track consumer opinion. Retailing-This is a major segment of the American economy offering a wide variety of career opportunities. Marketing Communications-People in this field determine how products and services should be promoted and develop programs to communicate with potential customers. Logistics-People who specialize in this area determine how to physically transport products to customers in an economical and efficient manner while still meeting customer expectations. Purchasing-This field involves the study of sales transaction from the perspective of the buyer rather than the seller.