Music selections are culled from the WFMT library of more than 65,000 recordings, including 30,000 compact discs. With customized station I.D.'s and promotion by BSN announcers, the service has succeeded in attracting a high volume of mail from listeners who are certain the on-duty announcer is sitting in the affiliate's control room. BSN late evening and overnight programs help increase that audience and help improve early morning ratings as well. Since many classical listeners tend to have higher incomes, education and professional positions, advertisers and sponsors of BSN receive attention to their messages from the most motivated consumers possible. Flexibility All programming on BSN is produced in one-hour modules for easy entrance and exit.
Music is forward-promoted within each hour, without reference to adjacent hours.
BSN announcers will tape local breaks, announcements and even fundraising messages to enhance the service's local sound. Optional breaks are always fully covered with short, appropriate musical selections for stations who prefer uninterrupted programming. BSN provides advance listings to radio stations who choose to publish or advertise program highlights.