When a nonprofit goes on the Web, it usually has one or more goals. Raise money . If companies can sell products on the Web, nonprofits should be able to do their organizational development and raising money on the Web. The Web's potential of reducing cost per contribution is enormous. This can quickly destroy the online fund-raising opportunity.
People have more patience when buying a new gadget than when donating money.
Many still enjoy the human element in the giving process,particularly for larger contributions. Inform the public . The Web is a convenient and efficient way to inform a constituency, contributors, and the public of an organization's mission, accomplishments, and goals. It can be an excellent way to recognize and brag about progress. As part of this, as with business, charities can equalize the playing field by competing among the larger and more established charities, while reaching more technology-savvy advocates.