This exceedingly critical tool makes the difference between knowledge and ignorance, light and darkness, and prosperity and stagnation.
Strategic analysis is a knowledge-generation tool.
It helps organizations in culling information about their internal operations and the external forces that present them with opportunities and dangers. This process, which results in the enhancement of the organization's self-enlightenment and enlightenment of the trends prevailing in its external forces, provides a solid foundation for charting the organization's future strategic direction. And the outcome can be quite rewarding. For research, as well as corporate practice, demonstrate that organizations that consistently apply strategic analysis are more capable of successfully capitalizing on opportunities and meeting challenges than those which do not. In this context, strategic analysis, when applied consistently, endows organizations with the power to develop the distinctive competencies necessary to compete more effectively in today's rapidly changing business environment.