In addition, always double-check facts with the source of information, and be sure names are spelled correctly. The audience for The Interaction Point is very mixed. Make the writing simple, but not simplistic , because although the audience may have no technical background they're not dummies. Use the active voice. Include quotes and people's names whenever possible.
Most people appreciate recognition.
Remember the old adage, a picture is worth a thousand words. Whenever possible, include or suggest a photo or illustration to accompany the article. This does not allow for space for an illustration.