At least as many wireless initiatives are put forth as in any other sector of the IT industry. The problem, which falls most heavily on resellers' shoulders, is that the nascent market doesn't have years of stability or experience to fall back on when trying to push products or solutions. So, the wireless market in its current state is one of necessity and confusion. While there is still no clear path for resellers to follow, simply standing to the side while it develops will certainly lead to lost profits and missed opportunity. This makes things especially difficult for resellers.
Vendors have the real challenge of moving products through the channel.
But resellers are faced with the more daunting task of convincing customers in this new and uncertain market that there is a very bright light at the end of the muddled wireless tunnel. The biggest impediment to selling wireless today is the lack of standards. While Bluetooth and the 802.x series have their benefits, nobody's exactly sure how they fit into the overall scheme of things. As a result, products like Microsoft's Windows XP are being manufactured with one standard in mind, without any assurance that the chosen one won't end up in the same junk heap as Sony's Beta. It is only natural then, that if the IT industry can't get the mess figured out, customers will be somewhat apprehensive of making a major investment in the technology.