For instance, the person handling the division of liberal arts did not have a liberal arts background and couldn't relate well to Arts and Sciences faculty. But in the liberal arts, it takes a lifetime of learning, and I don't have it. So he left for a very good job. He's a very fine guy, but it was an example of a mismatch. I think when you have programs in academic disciplines like business and education, you're dealing with probably the largest potential audience you can imagine.
Most people work or are in business, and most people have children in education.
For example, we are the largest provider of master's degrees in education in Maryland. The New York Times . Reading the Times has been a tremendous help. For instance, in April 1991 the front page talked about how the number of police officers with bachelor's degrees rose from 6 percent to 23 percent from 1970 to 1990. So we got in touch with Sheldon Greenberg to head the program and, with police executives in the region, we designed an innovative master's degree curriculum.