WHAT YOU DO The first requirement is to register the name as a Trademark. I performed a Trademark search via PTO databases and found the name is not registered. The requisite forms can be completed online. Next, the product mix must be developed and quickly. Initial focus should be on those accessories that aren't too expensive to ruin, such as undies and socks, and tank tops, and T shirts.
Summer is here and focus on summer.
Develop colder weather lines after launch as New items. A web site will need to be developed and use of pull down windows, with a clean and simple page layout, with use of color kept prudent, and inclusion of small wave files that would play relevant music from the era. Perhaps a dissolver can be used such that when pages open they do so from a starburst of psychedelic color, but don't overdo this. A complete listing of all relevant sites and brick and mortar businesses will need to be developed and this can easily be put into an Access 200 database. Suppliers will need to be identified and located and then negotiations undertaken to acquire the product materials for value added development and design.