In the case of Flash, that's mostly to launch animations. The study by WebSideStory's StatMarket, a company that analyzes Web traffic and aggregates user behavior patters on the Internet, said as of April 11, Flash was installed on 88.23 percent of all Netscape browsers. According to Johnston, not only is Flash an excellent product, Macromedia has done a good job of making the plug-in easy for Web surfers to use. It makes Web sites more entertaining and interactive. All people have to do when they see, 'Download Flash plug-in here,' is click two or three times and it is installed.
People love to use it and it is easy to install.
Johnston said he expects Flash to move beyond games and cartoons to improvements in online advertisements. He said Flash can make ads look better and more interactive. Because of technical differences between the browsers from Netscape and the more widely used Microsoft's Internet Explorer, the company does not calculate global plug-in usage on Explorer, Johnston said. WebSideStory works with more than 150,000 client sites worldwide to measure Web traffic and track browser info. The company says it does not monitor or identify individual surfers.