It is the key resource - the key way that knowledge capital is expressed. Strangely, within most organisations the true benefits and costs of content are very poorly understood and measured. The discipline of knowledge management has sought to bring a more scientific view to content - to how knowledge is created and managed. There is little real success so far. They know it is important.
Many managers recognize that content is critical.
Few know how to go about professionally measuring this critical resource. A key challenge for the modern organisation is to clearly measure the cost versus the benefit of the content it creates. This is not an easy task, but if you can't measure the key resource that delivers you benefit and costs you money, then you can't manage. Gerry McGovern is the founder of Nua .