After all, most of the media covering the Web are also part of the push marketing conversation. Look for proof in the Web server business. Microsoft is third, and Netscape is fourth. They're nearly invisible, even though customers are pulling them into the marketplace at more than twice the rate of Microsoft and Netscape combined. Esther Dyson says the big challenge today is not to add value but to subtract garbage.
Most advertising is garbage.
It's hard to imagine a less efficient way to communicate, or one that wastes more time and materials. Maybe the new push technologies give us some of those answers. It is clear that most of them introduce useful efficiencies to the Web. And most of them won't work without some kind of pull on the user's side. At this point the problem isn't really with push technologies, but with the way they're being covered.