The consumer may be very anxious about what they have just been told by a physician. When she picks up the medicine it may not be the right time for that communication. Because consumers certainly receive information about the benefits from other sources. The physician has prescribed the medicine and told the consumer why to take it. And there should be sanctions against those who do not counsel, including those who prevent pharmacists from counseling.
Today there is blatant noncompliance.
All in one breath. A commitment to nondiscrimination. I know you are all going to say you do not discriminate, but think about it. A commitment from the top down and the bottom up. This commitment should come from managed care organizations, corporations and benefit managers.