Investing Internet Technology Windows Internet Tech. Offers Leisurely Adoption Lagging behind American e-growth rates has had a positive effect on Continental online potential. With less than 5 percent of Continental Net users using online channels to shop, European e-tailers didn't have such a hard time when the downturn struck. Focusing on local grocery store deliveries and avoiding the large overheads inherent in setting up warehouses and logistics the company has experienced patient but steady online growth. Unlike many of its US counterparts who couldn't resist going big instantly, Tesco consistently experienced steady financial paybacks from its contained efforts.
Many factors bode well for the impending growth of e-commerce on the Continent.
Internet access rates have dropped by an average of 23 percent across the entire continent within the last year in the same time period the number of European households connected to the Internet has increased by 55 percent. European banks have also experienced phenomenal success in gaining online customers and many have over a million Net customers each. Moreover European data protection laws are far more advanced than they are elsewhere and this means less privacy issues hampering the migration to online commerce. Related Links ECommerce Webopedia Search our new encyclopedia and navigate the seas of ecommerce jargon. Discussion List Interact with other ecommerce professionals.