Marketing is a vast and diverse discipline.
It encompasses activities within production, as well as aspects of consumption. It is as specific as procedures for inventory control and, at the same time, as general as the creativity needed in effective promotion. The function of marketing occurs in all industries. Application of skills in reading, writing, mathematics, problem-solving, and critical thinking are found throughout the curriculum. Based upon the National Curriculum Framework and National Skill Standards, courses in Marketing Education provide students with essential skills necessary to succeed in the workplace.