This breadth of experience also gives us the wherewithal to assess readily if formal market research will provide the answers an author seeks. Back to top Marketing communication. To discuss marketing communication, we must return to the marketing plan. Marketing begins as a partnership with the author, in seeking your input via conversations with marketing staff and the completion of informational forms that will form the basis for the marketing plan. The MAQ is your chance to chronicle your wishes and expectations from marketing and sales.
Questions occur or early trends can be spotted that only an author can address adequately.
Back to top Sales Support.