This service was and is a combination of Together and Great Expectations. It uses a Video Library which members can select from and a compatiblilty chart to assist the members with matching. The company was successful as a corporation lead out of Las Vegas but had trouble expanding without selling Franchises. That is how the Kansas offices went from Match Makers to Perfect Match offices. You are correct about the pricing.
Most offices try to stay close to the price presented.
But - if numbers are down that week then you take what you can get. The entire process is negotiable and financing is available. The whole process is really sick when you think about it. It is the only business that can combine an intangible sale, personal emotions, and money. This industry is considered a one-call close, just like the car business.