Lundberg at LuckySurf indicates that there are three general types of advertisers on his site. The first are content sites such as Web MD and OnHealth , which are looking to introduce consumers to their publications. Then there are those e-commerce sites that are looking for conversions. Either way, companies are flocking to advertise on and partner with these profit earning ventures. Richy Glassberg , chairman, chief executive officer and founder of Phase2Media , an agency that represents several different free lottery sites, reports that once an advertiser is in place on a site, they're hooked.
People love it.
We're getting amazing repeat business. While the numbers would indicate nearly everyone is playing the free lottery games, there is one group who make up the bulk of players. They are into money and spending. Moss says his decision to enter the sweepstakes space and target young people stemmed from what he sees as a fundamental unfairness in contests that won't allow kids to participate. Although these games may call themselves lotteries, users aren't really gambling because it is free to play.