This year LMA have once again helped many IT companies with their training and development needs via 'tailored' in-company courses and a series of public workshops. Training consumes time and money and employs human resources. It should be viewed like any other business investment and be cost effective with a good return on investment. With clear objectives, proper planning and co-ordination and good management, the success of a company will depend upon the effectiveness of individual sales and pre sales support people. Management should aim to raise the value of 'each' of these factors.
Training directly affects skills and knowledge, it indirectly affects attitudes and motivation.
Increase the ability of a sales or pre-sales person to successfully sell IT products and services in a competitive market place. Develop individuals to accept changes in methods of operation and accept new responsibilities. Equip the company to adapt to changes in new products, markets, etc. Ongoing refresher training. A company which does no training risks being outstripped by the competition or caught out by market changes.