Some are, so far, just pages of links. However driving more traffic to a site does not always result in an increase in sales. Some companies have spent vast amounts of money of banner advertising without seeing a significant rise in sales figures. Evidence from Yahoo suggests that sales come from visitors who were already searching for a particular product and not ones who happened to click through from a banner advertisement. Targeted advertising on sites that are relevant to a product but also content rich seems to be more effective.
Most online stores can also profit by getting links from related sites.
The best way to get other sites to link to you is to give them a percentage of the sales generated by that link. Patience Even the most successful online stores grow slowly at first. International Male opened their online store in 1996. They received only three orders in their first two weeks. But they kept at it, and now they have grown into one of the best selling stores on the Internet.