If newspapers used local papers the way TV networks use local affiliates, not only could they save money, they could also use their own peoply more efficiently. Or to figure out precisely who would benefit from a candidate's tax proposals. Or whether a candidate's rhetoric on race relations or government regulation or abortion is at odds with his or her private life. Without the press hanging on their every nuance, candidates might remember who they are supposed to be addressing. And Jerry Brown, a candidate for whom the pundits had no use, got pretty far on an 800 number and a prayer.
Nobody likes to be told they are irrelevant.
But Perot's surge in the polls, accomplished without a formal campaign and despite the obvious hostility of the mainstream press corps, ought to serve as a warning. What happens on TV is what really impacts on people. Perot may be a special case. His Texas-sized bankroll gives him the delicious luxury of spurning free media less fortunate candidates dream of cultivating. Besides, as Perot told Kelly, antagonistic questions from the press only help push the public into his corner.