We offer telephone data collection as well as online surveying. Our tabulation process also permits sample balancing. Automating the dialing task lets our interviewers focus on interviewing. Your cost savings are substantial, especially in low-incidence studies. Our proprietary Voice of the Customer Automated Listening System digitally records responses to open-end questions.
Sound files are then available for coding, transcription, or digital delivery.
The digital forms, such as CD-ROM or databases, are of particular interest in ad recall or other diagnostic questions. BAR SM A purchase-initiated survey tool. Using register-issued coupons, buyers of your product provide product satisfaction information by calling an 800 number to take an IVR survey or by logging into a specific website. This lets us continuously track product performance and satisfaction for competitive products. Deliverables Our tracking tools don't end with data collection.