Sometimes as creatives we find ourselves at a crossroad. Either our personal lives have changed or the industry has changed on us and the kind of work that we once found to be satisfying is no longer.
Market positioning and venturing out on a new creative endeavor can be very challenging.
It requires intensive thought and focus, planning, evaluation and commitment in order to move forward. It can also be very enlightening and even empowering. Topics will include defining your niche, branding, market definition, promotional outlets and developing a working game plan. This comprehensive on-line workshop is a wonderful way to tap into your creative spirit and channel it towards a career in the arts. Cover illustration by Christopher Short in Newsweek on the spy plane crisis.