A combination of both is needed. He predicted that if the job is done correctly, the public will be asking for diversity, in part because it is good for business. The message needs to be communicated in a language that speaks to them and their concerns. Judge Dwight Jefferson proposed that a single, comprehensive program is needed to be the target of the campaign. Mr. Spence agreed.
Television makes ideas popular, and the public support spills over into other facets.
Mr. Xavier Lemond suggested forming a coalition of all colleges of Texas. Judge Dwight Jefferson suggested that, similar to homeowner s loans, so many minority families do not perceive that they have the ability to obtain higher education. Once expectations are raised, there is also a fundamental need to meet those expectations with financial aid. The group will be prepared in August to address in more detail how the institutions can play a part in the execution of the plan. Ms. Leliaert of the University of North Texas System explained that the plan also includes elements to sell to business and industry.