A Striking Shot of Visual New School Looks certainly shouldn't count for everything. Nonetheless, as media watchers from Vance Packard on have demonstrated, appearances certainly count for something - particularly if you care about niggling little trivialities like attracting customers. And that makes the Studley site something of an anomaly - at least for now. Despite the Web's highly visual nature, the overwhelming majority of current real estate sites emphasize content far more than appearance. In part, that's both appropriate and predictable.
Real estate is a substantive business.
Nonetheless, the Studley site's visual sizzle makes it jump out from the pack. We've seen few real estate industry sites that use Shockwave technology as well. The company's lineage dates all the way back to 1954. Overly busy visuals almost always detract from a business-oriented site. The Studley site doesn't go that ill-advised route.