It simply reflects the Thai appreciation of harmony and their philosophy of accepting whatever comes their way in life. Do not show affection in public. Clothing Style Western clothing is very common. In general, clothing should be stylish, cool and informal but always neat and clean. Dressing Appropriately Lightweight cotton clothing is most comfortable in Thailand's hot, humid climate.
Modest clothing is recommended.
Women should not wear anything revealing. At formal occasions, dress is expected to match one's social status. Wealth is greatly admired, and appearance is very important. High-class Thais often seem to overdress, especially considering the hot climate. The color black is associated with death and should generally not be worn.