It's dumb for books, too. They succeeded in building a significant knowledge base in the development of publishing-oriented Web sites, successful Web communities, and Internet marketing strategies. We have a great deal of Web experience that we can offer to Independent and Traditional Publishers and we feel they have a great deal of professional expertise and experience they can offer us as well', Foster says. Cross-marketing and professional support opportunities would be enormous if such an association could gain solid support from publishers on the traditional side of the fence. In the new publishing marketplace this approach does not work.
Mistakes are plentiful.
The ability to adjust and find smarter ways to do things quickly is the key ingredient to success. Publishers need smart, nimble partners who do what they say they will do, return phone calls, and allow them to give in to the change.