No one would spend this much of their precious time here without checking out. There must be errors, design issues, or browser incompatibilities . Nope, you re wrong. Look at this from the flip side. Joe consumer is clicking across the Internet and happens across a store that catches his eye so he stops in for a look-see.
Reality sets in.
The Internet isn t going anywhere, so I ll wait and come back later. With that, Joe consumer is off, heading into the horizon of cyberspace. If you re lucky, he bookmarked you and is honestly planning to return. No call to action. And even this little tidbit won t eradicate the problem entirely.