A news advisory is designed to inform a reporter or editor about an upcoming news event. It acts as an invitation to the event. The advisory should include the date, location, and purpose of the event along with any notable speakers. The advisory should be faxed at least 2 days before the Cleanup and refaxed the day before. Always make follow-up calls to confirm that it has been received.
Participants volunteer at local shelters, soup kitchens and low-income neighborhoods.
In the media world, a news release acts as a clear presentation of the event. From your release, a reporter should be able to write a thorough, compelling article. The release is designed to answer a reporter's questions before they are asked and to frame the issues or event the way you want it to appear. You should give the release to reporters who attend the event and fax it to those unable to attend immediately following the event. Annual Hunger Cleanup Involves 15,000 Students Nationally Today, more than 15,000 students from 150 high schools and colleges nationwide will take to the streets to fight hunger and homelessness.