I've come across instances in the other direction where a minimum wage worker in a small business made me feel that my patronage was paramount. THIS is customer service. In my dealings with the public over the years, I have come up with my own Golden Rule of Customer Service. If you follow this simple guideline, you can't go wrong. Some things never change and the Golden Rule applies to all parts of your life.
Many people deal with the customer service concept only on a technical basis.
We will be going into the technical in this series. But I do have to stress the attitude portion. It's very important to success. I don't care how well someone handles the paperwork in a job, if the customer leaves or hangs up the phone and feels like she has been condescended to or put down, it's a good bet they won't be back. When you are interacting with a customer, go the extra mile to be helpful.