This work provides a basic introduction to the myriad of legal options available for protecting one's intellectual property. It offers practical advice for inventors and businesspeople who do not have legal backgrounds or training. As the title suggests the emphasis is on patents and trademarks. Other protective measures including copyright and trade secrets are also discussed although in less detail. The bulk of the first half of the book is devoted to patents.
Subsequent chapters provide information on successfully applying for and using a patent.
Information is also provided on obtaining patents outside the United States. The information provided about trademarks is presented in a similar format. Guidance is given on selecting the appropriate type of trademark, and protecting your rights after you have registered a trademark. Readers and libraries considering purchasing this title should be aware of the author's perspective. As a practicing patent attorney the author is clearly knowledgeable about the subject matter, but the potential for bias exists.