If people find a good website, they tell their friends, who in turn tell theirs. The problem with many markets, as they currently stand, is that they fail to enthuse and engage users. It's easier for many people to tweak their network for knowledge than it is to go to a marketplace. Strategies for Success Fundamentally, the need for knowledge exists. There are many people who need knowledge, and many providers.
Search engines are among the most heavily visited places on the Web.
Most people, when the need for knowledge is pressing enough, will pay to receive the knowledge they need - though they do expect a lot of free content. The knowledge markets that survive and thrive will be those that make it easy to find knowledge and satisfy that need. They may not look like the pioneering markets we see today. It could provide news, reference information and information to help buyers and seller to maximize the opportunities they can generate in the marketplace. Incentives - an important success factor is building up a critical mass of buyers and sellers.