For example, fairs sponsored by craft associations draw people who enjoy crafts. Fairs sponsored by charities may attract people who are not particularly interested in crafts, but come for other reasons. As a result, the number of buyers might be limited. Find out whether a fair is juried . This means that a panel of judges is convened to evaluate each entrepreneur's products and decide who should be invited to participate in the show.
Organizers try to select a variety of products of the kind and quality that buyers want.
They also try to provide different price ranges or price points. An unjuried event usually does not have rigorous admission procedures. To participate, an entrepreneur needs only to submit an application form with the required fee. Determine the cost of participation. Consider Benefits To Your Business Fairs and trade shows offer several major benefits.