This recommended course of study has been created to insure you complete the program in the minimal amount of time required. However, this course of study can be tailored to meet your specific needs. Please discuss other options with your advisor. A total of sixty-four credit hours and a G.P.A. of at least 2.0 is required for graduation.
Marketing managers are responsible for selling and promoting a company's products or services.
It is their responsibility to develop a detailed marketing strategy for the company and to help implement the strategy. Marketing managers often work closely with other staff members to determine the demand for new products and services, develop pricing strategies, oversee product development, and help decide how a product should be advertised to its target market. This program of study was designed to transfer to a four-year degree granting institution. The credits you earn in this program can be applied toward a bachelor's degree, or you may chose to enter the work force immediately following your graduation from Iowa Western. Employment opportunities in the marketing field are projected to increase rapidly.