Sometimes it's so negative that even the good news seems like bad news. When that happens, it can be a reflection of a burned-out pastor or, even worse, a preacher with spiritual decline. When I hear people say there is too much negativism, I always look to diagnose the pastor to see if help is needed. The point is that people do not have to come to church to hear bad news. In fact, most people do not need more bad news in their life.
Most people already know that much of life is a mess.
In my perception, even many small churches need to have multiple worship services. Not because the sanctuary is full and the church is out of room, but as an outreach mechanism to touch the various people groups in the community. At the very least, most churches need to have a believers service and a seekers service. This didn't used to be the case, but the United States has become a mission field. If you want to reach the unchurched, you will preach elementary Christianity toward the hurts and the needs.