They're a multimedia production company and a sponsoring partner. Philadelphia and Los Angeles are extremely different cities. In Philadelphia, it's so much more a community. People come, hang out and watch the whole festival. They vote on their projects, they vote on other people's projects.
People come to see their project and they leave.
We learned that our first year. Everything is trial and error. I want to try and keep the same mission of it being a competitive festival where the people at the festival vote on their favorites. Some people might consider that a little biased, like whoever has the most friends wins, but two of the projects that won in LA this past year were projects that were from the East Coast. I just felt that there's entertainment in all different types of projects.