If everyone is offering up identical wire stories during the day, that's not exactly a thriving competitive situation. Offering up original articles puts some energy into the competitive marketplace, harking back to the days when newspapers really tried hard to beat each other to the story. In some ways, it really is back to the future. If the name turns out to be wrong for the service, it's simple enough to change it, he says. The reasoning behind the name is that the content for PM Extra comes from the newspaper itself.
Newspapers can have morning and afternoon editions.
TV newscasts have morning, noon, dinnertime, and late-night editions. But the Web is a different animal where news consumers should, ideally, tune in to a news site and see whatever is the most recent news. I don't mean to be overly critical of the Post 's PM Extra initiative. Overall, the newspaper is to be applauded for leading the way in getting its reporters and editors used to the idea that they are a news service first, news paper second. Getting the story out to the public quickly is the goal, and the Web is the ideal medium.