If you are a small company, you must do the things that all four personality types must do. That is why you often get frustrated and may not do all the things you need to do to run your company successfully. Below are the four personality types related to the building of one project. It is important for you to know so that you can surround yourself with people who are diametrically opposed from you in personality. The Idea Person may be an architect, interior designer, computer programmer, or an artsy person.
Most ideas are stupid and impractical.
But there are the few good ones, and every team and every project needs an Idea Person to put the company on the cutting edge with those few good ideas so the company can make the most money. I have been involved with a company that was being run by the third generation. The grandfather started the company in 1908. They have his original truck and loader restored and parked in the yard. It smells like formaldehyde or mothballs around here.