The Bottom Line on Client Newsletters Law firm marketing, like anything else, is subject to fads and misconceptions. It used to be that press releases were premiere vehicles for reaching important markets and decision-makers. Today it's the client newsletter.
Many law firms waste valuable time and effort on marketing.
Rather than building lifetime relationships with their current client base, they focus on cultivating new clients, even though it is six times more costly to acquire new clients. Creating Time to Market Everyone recognizes the need to market their legal services, but creating time for a lawyer to market is the challenge. In the past, attorneys have been so involved with the technical aspects of providing legal services that they have almost ignored their clients. That strategy doesn't work any more. Five Tips for Successful Client Relationships Clients are concerned about an attorney's commitment.