It is never to be ignored or swept under the carpet. It has always commanded an audience for media. Wherever media not only presents conflict but points to its resolution, you get compelling stuff. They are a style frequently used by the most compassionate people. Conflict Resolution is another style often more creative and effective.
Media can exacerbate conflict.
Media can educate. Indeed, there is much evidence that it is the fasted educator in contemporary society. No-one can help us better than our media. Media can facilitate. It has the power to bring together sectors of our society previously out of touch with each other.