The president of NARC will serve as executive leader of the system and be responsible for strengthening the national self-regulatory system, raising the system's visibility and working with the NARC partners in helping the system fulfill its role of upholding the integrity of advertising. Responsibilities include the management of program operations, increasing financial support for the system, serving as spokesperson, strategic planning and handling press and public relations. The NARC president will coordinate with the CBBB's membership department to increase support for the system and will also develop stronger ties to national advertisers and government agencies that support self-regulation. Prior exposure to marketing or advertising industry issues is crucial, and association or government experience is a plus. Other recommendations include developing and obtaining additional resources to support improvements to the procedures and operations that accompany the self-regulatory process.
NARC is a self-regulatory system that is funded entirely by the business community.
This donation to the library's archives of film and television programs signifies the enormous contribution such advertising has made to the cultural fabric of our nation. It also signifies the increased interest and attention on advertising and brand identity for those businesses that have taken a major place in popular culture. The donation is expected to be presented to James Billington, librarian of Congress by Douglas Daft, chairman and CEO of Coca-Cola. For more information, visit the Library of Congress Web site. College Connections Govt.