Automating Your Sales Force Sales automation helps your company sell more and better serve your customers. In baseball, the team that spends the most time at bat has the most opportunity to score runs. The team in the field spends its time on defense, chasing the actions of the batting team. Your salespeople are spending less time chasing needed information and they know which opportunities to swing at and which to let pass.
Most companies can measure the impact of sales automation in terms of productivity gains.
With the information they need readily available, salespeople have more time to sell. With proper incentives, management can encourage sales teams to use the extra productivity days to call on more customers. What Sales Automation Can Do for You Sales-automation applications provide immediate access to order status and resolution of customer problems, as well as to tools that automate administrative requirements such as sales reporting. At their most basic, sales-automation applications combine basic contact management, integrated service and support functions, and access to account and product information. They let salespeople do everything from reporting on sales calls to placing orders and custom-configuring bids from the client's office.