GI Joe and Barbie speed off to the music of Van Halen. Seat belt usage. The second public service commercial on this list features two endearing, animated crash test dummies at work. Buckle your safety belt. Memorex audio tape.
Product demonstrations can very powerfully deliver the key selling message.
Two product demonstration commercials made this list. The first, for Memorex, featured Ella Fitzgerald. Fitzgerald uses her voice to shatter a wine goblet. A recording of Fitzgerald on Memorex also shatters a wine goblet. Because of industry restrictions, Absolut Vodka is featured only in print advertising.