Furthermore, college athletes may be disqualified if you use their image in an ad, even if you have their permission. All this is covered under the Invasion of Privacy area of libel law. The medium may carry advertising. Books on topic. Images may be used in a sponsored section of a publication, usually multi-page in size.
Usage depends upon the purpose of the website.
The for-profit usage or inclusion of an individual's likeness to promote ,or influence public opinion, of a product, service or idea. If this is done without a release from the subject, this constitutes a libel tort known as Invasion of Privacy. If this is done without the authorization of the league in which the sports action took place, may also constitute an unauthorized use of their properties. Further, a college athlete can be stripped of eligibility after such use. These complications can be avoided simply by ordering sports action images shot using professional sports models .