Well, fortunately, it's not that hard. Most people don't really think too much about how to market their MLM business in an effective and creative way.
Most people are lazy and just do the minimum and wait for the money to roll in.
What you MUST do to stand out from the MLM masses is to make the benefits of doing business with you so powerful that your potential customers and recruits will see you clearly as the best choice for their sponsor. I'm always amazed when I receive information packs in the mail from distributors who obviously think that it's not important to tell me who they are and why they are sending me this information. One of the most difficult things for people building an MLM business is learning how to market their business effectively. Target one or two niche markets to focus on. Develop a marketing campaign designed to get their attention.