If there's anything that we're disappointed in, it's that we thought before the company was in better shape. Norman expresses confidence Ericsson will succeed. Walking back from a factory tour to the main office, he praises Ericsson the employer and speaks positively of the discipline the Swedish company has brought to the effort. It was from the same suite of offices where Persson now runs the division that Qualcomm CEO Irwin Jacobs plotted strategy. Persson agrees Ericsson was late to the CDMA party, but says it was a matter of business choice and nothing personal against the technology.
Strategy means choice.
All along when you're running a business you have to make strategic decisions. We did other things instead. That's proven to be very good for the company. So we have spent our money developing other technologies and that has been very successful. Now at some point in time we wanted to get into this business and the opportunity was really to do it now.