Expand Print Information. The Internet is a much more flexible platform than print. You can include more information about your company because you don't have as many space limitations. People seek out media kits for information, so provide as much as you can. But remember to be concise.
People have a shorter attention span for the Internet than for other media.
It's all about quality over quantity. Break Information Into Small Pieces. Even if you provide more information online than on paper, break it down and organize it into smaller sections. People don't have as much patience with long documents online. Take advantage of the expanded format options on the Net.