It may take a couple years or more to really get people into working with you. Ask around for a graphic artist who may do the final rendition and prepare camera-ready originals for you in different sizes. I found someone to scan it and convert to a .bmp file which I use in our all of our documents as needed. Email me your society name, address and contacts information, and I will add your new society to the list for your state that is either posted at my Herp Society page or that I send out via email. Be sure to include any email addresses or society websites if you put them up.
Newsletters are a drag.
You can reprint articles from other newsletters being sure to give full attribution. Once money starts coming in, you should open a bank account. Starting a Herp Society.