With the proper knowledge and planning, you can capture as much of this business as you desire. You simply have to prepare for success. Building a successful e-commerce site can be extremely complicated, but it doesn't have to be that way. By partnering with an experienced development team, you can avoid the costly mistakes that have put many Web merchants out of business before greeting their first customer. When I was a child I learned a valuable lesson selling lemonade.
Nobody cares what the lemonade stand looks like.
My point is that when selling lemonade, the key issues are the lemonade, the ice, and the location. Many Internet businesses never get off the ground because they over-engineer their Web sites. Essentially, they build a really nice red and white stripped lemonade stand, but no one knows how to make the lemonade. Many Web merchants spend most of their resources developing their store, and then run out of resources before the public has an opportunity to purchase anything, thus they never generate a profit. Identify the most basic goals of your store and implement the requirements to meet those goals.