Collection and interpretation. Data collection can be done by observation or survey. Understanding product differentiation is essential to producing an effective promotional campaign. Public Relations 8 is one component of the marketing communications mix, which uses media to disseminate favorable news about a brand, product, firm, organization or individual. Public relations deals with a mass target audience, no payment for services, and no control over the final outcome.
Public relations is great for image building, but lacks in changing or influencing behavior.
However, since public relations deals in the most part with news media, the articles carry a greater amount of credibility in the eyes of the audience than an advertisement. The distinction between publicity and public relations are somewhat vague. Both are communications between the organization and its public. One distinction is that public relations creates an impact by proclamation, while publicity does so by deeds. The dominant publicity tool is the special event that is done well enough to generate press coverage.