But with the failure of behavioristic learning theories to account for the differentiated processes and kinds of learning involved in the acquisition of language, kinship systems, and other aspects of culture, this promise has not been fulfilled. Taken as a working hypothesis the cognitive conception of culture offers a promising program of research, the results of which should improve cross-cultural understanding. Taken as a definition of the nature of man or as a general theory of human culture, however, it seems just as narrow and one-sided as previous definitions and theories. This process we might call simply the operation of the analytically posited orders. It is a presupposition of cultural psychology that when people live in the world differently, it may be that they live in different worlds.
Psyche refers to the intentional person.
Culture refers to the intentional world.