For example, Safeway announced a pilot program in the Phoenix area whereby shoppers can make their purchases online and the company will deliver the products that day. Albertson's is doing the same in selected areas. However, I do not understand why grocery shopping can't work more like pizza pickup. I don't think so. But then again, maybe I'm wrong.
Research reports conflict on the topic.
In May, the NPD Group Inc. of Port Washington, NY, concluded that online grocery shopping was poised for significant growth. Respondents to the survey heavily indicated that they intended to continue to shop online for food. Thinking Like An Executive I admit that my plea for online grocery shopping is just me whining like an ignorant consumer and not thinking like a grocery executive. More to the issue, really, is that grocery stores have highly developed merchandising techniques that rely on a customer's physical presence in the store. Buying potato chips is like eating potato chips.