Scented candles help consumers feel relaxed, refreshed and calm.
In fact, consumers consider fragrance an increasingly important feature when buying candles. However, there's a misconception among consumers that most fragranced candles are 'aromatherapy' candles. Most fragranced candles available to consumers do not contain essential oils, and those that do, may not have enough to produce aromatherapy effects. Most fragranced candles produce an effect called ' aroma-chology '. Aromatherapy, on the other hand, deals with the physiological or therapeutic effects of natural essential oils only, introduced by means of transdermal absorption resulting from massage, ingestion or olfaction.