Focus' up-market looks seem to be its ladder to upper demographic levels. And Cruiser's styling homage to cars of the 1930s has given it reach. People get tired of segments. They want what other people don't have. The thing is just a happy vehicle.
People smile when they drive 'em.
Cruiser looks like something out of Bonnie and Clyde . Bragg's less impressed by the hype and hysteria than most people, though. To him, hip and hot cars are those you can't buy at a big discount.