One complimentary copy of this software has already been offered to each collegiate chapter. You're a step ahead of the competition by focusing your career search on the marketing industry. And, The Employment Kit - Your Career Advantage publication from the AMA can push you further ahead with practical information to help you develop and implement strategies to help you land you first professional position. A coupon for a complimentary copy is sent to new student members with their membership card. This annual event takes place in the spring and provides participants with marketing career information and leadership training for effective chapter management.
Programming varies, but typically concentrates on career development and chapter management.
For the past several years we have also attended the Direct Marketing Day conference in New York City, which is held each fall. This program provides participating chapters with an opportunity to gain hands-on experience developing a professional marketing plan. In 1998 we were awarded the Outstanding Fundraising Award, and in 1999 we were presented with the Outstanding Chapter Planning Award. This newsletter is published eight times between September and May by the AMA, and is the primary method of communication between the Association and collegiate chapters.