For better or for worse, sex gets redefined in every generation. Sex is fun. Not that aggressive fake fun of video games and theme parks, but honest fun. Sex is passion. Sex is life.
Sex is dirty after all, and that's part of what makes it great.
Sterile modern office buildings, barren strip-mall landscapes, flavorless cuisine, unsatisfying mass entertainment, socially isolating subdivisions. Virtually everything wrong with American culture can be described with adjectives of sexual dysfunction. A pro-sex worldview is the needed antithesis to a worldview centered around the cold passions of power and money. But a neo-sexual revolution is still needed. I don't mean the '60s free-love schtick that got so quickly exploited by fashion marketers and predatory hustlers.