Start a traveling book bag. Put it all in a colorful holiday bag and leave it in the car or van. The rules are that at least the first fifteen minutes of the trip, traveling to a soccer match, going to the grocery store or coming home from school be spent reading. Take at least one holiday trip to the bookstore. Bundle up and take everyone on a bookstore adventure.
Stores often have special holiday displays, sales and activities.
Check with your local store and plan to spend an evening enjoying all kinds of books. While you're relaxing, let the kids each take a holiday shopping list and write down a few titles they'd like as gifts. Make it festive by using the back of old Christmas cards for the lists. Wrap a special book for each child and let them open it early. Coming from a family of school teachers, I never remember a Christmas when I didn't receive at least one book.