A partnership between CPR Heritage and CCNA has made available a number of historic photos. Click here to view them. Media measurement has long been recognized as a key element that advertisers and agencies use to determine how they will invest their advertising dollars. In 1973, the Canadian Community Newspapers Association, mindful of the need for its members to maintain accurate circulation information, developed a program that allows advertisers and agencies to have access to reliable circulation figures. Today over 400 CCNA member newspapers participate in the program.
Participants receive a manual that includes auditing procedures and forms to be completed.
The Verified Circulation program is a cost-effective and valid circulation record keeping system. Figures are verified annually by an auditor. The Verified Circulation Program is regulated by a board of volunteer directors with industry experience. They oversee administration, determine policy, preside over challenges of circulation figures and monitor membership acceptances and cancellations. This ensures that advertisers have the most current data available.