A web site that is lively with personality and humor - something like AardvarkExpress. But we're not old. We don't look old. We don't act old. As the Baby Boomer generation hits 50, they are changing the perception of aging, just as they changed the perception of everything else they experienced.
Pundits have a propensity for naming things, particularly generations.
We have the X generation, the Y generation, the Pepsi generation, Baby Boomers, and senior citizens. It doesn't stand for much of anything, but it's playful and memorable. James added the name was also chosen with the web in mind. It digs deep to find its dinner of ants. We are borrowing that idea for the web where frequently people have to 'dig' pretty deeply to find what they're looking for.