You might not have a technical problem, but you have a PR problem. In retrospect, it seems like a no-brainer, but Intel had the facts on its side and thought that the facts mattered. When you are absolutely sure you are right, you increase your likelihood of making a mistake. Ask any prosecuting attorney. Unlike traditional news media, the Internet has no filtering process.
Messages come quickly and from many sources.
It is impossible for your media relations people to put a spin on Internet postings. That is why it is important for you to monitor what is being posted on the Net, and why you need to post proactive information. If Intel would have posted information about the Pentium flaw in June, it would have prevented almost everything that happened afterwards. Another result of the lack of filters on the Internet is that newsgroups can exaggerate. If someone posts exaggerated or angry newsgroup messages or sends flaming email about your business, you can employ the procedures Intel now uses.