Currently there are 20 labels that are very active in rock music. Band managers sometimes call, but it is mostly the labels, Vos said. One downside to the music industry is the mergers of major labels. The industry has a people problem that it needs to deal with, he added. Most of the time it is about the bottom line and they are downsizing and merging in many companies.
Shay works with the college students until they are able to work on their own project.
There are always about 150 students in the field rep program but 23 generally have about 20 - 30 core kids. It may seem very glamourous but there are certain aspects of the program that are tedious, she said. Simple things like interest in music and entertainment are key but also being able to communicate in a positive manner, to sell the product to people. In the future more businesses and opportunities will emerge because of the mergers and the need for more promotion of bands. If students are interested in getting into the music business - call us, Vos said.