If they want to cut cost even further, Ryan says a business can choose to not logo the item, since the person receiving it will more than likely remember who it came from, especially if the item is personalized with their name. We do have a few that just give a gift rather than an award, and that's still better than just cash. Suppliers have also become very price conscious, and have created more products in the lower price points and made the higher-end items a little more affordable in order to assist distributors with those tough sells. We're finding just a splash of color really changes how people are perceiving awards. With Norwood's Jaffa line, the interest seems to be directed at items with unique cuts.
Vases are also a good seller, particularly the thicker glass.
While glass may be hot sellers for Salm and Jaffa, it's a different material that is capturing attention in Norwood's BTS line. This year the BTS line offers several different styles in ceramic award plates, measuring 12 inches in diameter, with optional wire stands or engraved black piano-finish bases. For Benchmark, one area is hitting very big. Each Tsunami is a commissioned masterpiece, made in the United States and signed, numbered and dated by the artist. They want something new and different.