You influence both the substance and the style of presentation. Paint a picture for us. You may be in sales and need to track what your three biggest competitors are doing. So you choose an information service and a stock-price service for just those companies. So you arrange for your start page to include a link to a video feed from her day-care center.
People have different needs, different interests, different worries.
Their start pages should reflect those differences. But the really important thing about a B2E portal isn't what's on each person's desktop. We all know that a huge percentage of traffic to consumer Web sites comes from people who are connecting to the Net at the office. That actually makes sense. We think about work when we're home, and we deal with our lives when we're at work.