No specific focus. No idea about benefits or drawbacks. Or see 9. below. Another unique thing about LUVeR is that all the DJs seem to be spread across the world geographically. That's pretty incredible.
Some people say time differences are annoying.
But I do hope we'll all get used to it someday. Compare and contrast LUVeR and internet radio stations in general with traditional radio stations as they are today. There is, or should be, no difference. See 7. below. Everything is temporary.