Murray Gaylord is charged with accelerating your move online. Now he is an ambassador, making no qualms about his role bridging the gap between agencies and online advertising opportunity. One is to help the old media advertisers understand the richness of the Internet opportunity. When you ask me what I'm doing, I can't exactly answer that because fusion marketing is tailored to specific client needs and audience targeting issues. We are developing programs that take all of our capabilities and bring them together.
Some ad agencies are very active in online advertising.
The agencies I've talked to so far, at a senior management level, don't have a full understanding of the broadcast capabilities of the Net and how it can help their sales and branding programs. I'll give you one example. And we're running advertising commercials during the broadcast. Most agency people don't even know or understand that we're doing this yet. I meet with people and open their minds.