Demographic segmentation is one of the simplest and most widely used forms of market segmentation. By using demographics, you can target specific groups of customers or businesses. There are many ways to segment your markets, and create groups of potential customers. The table below summarizes the most common forms of segmentation. Diet plans target individuals who want to lose weight.
Phone companies segment on monthly long distance charges.
Geographic Urban, suburban, rural or climate Sun tan lotion distributors gauge distribution by climate. A great way for you to begin your market segmentation is to look at some of the demographic variables used by direct marketing companies, like American List Counsel or Database America. Inc. All Rights Reserved. Read disclaimer .