A recent survey indicated that IS is playing a greater role than marketing or management in developing corporate Web sites. This is understandable, given the rapid evolution of on-line media technology. But it won't last for long.
Marketers are fond of using military analogies to make a point.
Engineers designed and built the tank to protect infantry from machine guns. But tanks could do much more than protect men from bullets. It is a paper that deals with the strategy and tactics of using a Web site creatively to achieve a mission vs. the particulars of Web site design and technology. I would be happy to e-mail a copy of this paper to anyone who would be interested in reading it and providing me with feedback on it. This is a fake email address.