By displaying the Visa and MasterCard logos in your ads or on your web pages, you will gain credibility with your customers. People know that if they don't get what they were promised they can always request a refund on the purchase or get their money back from their bank. There are many scam artists on the Internet selling products that don't exist, or are not what the customer thought they were. Your customers can buy from you with a credit card in full safety and confidence. Get the Impulse Buyers - If you have a prospect on the phone, you can get the sale by asking for their credit card number.
Many prospects become suspects because they never actually send in the check.
Whether you are selling using commercials, infomercials, print ads, radio ads, or any other ad, when you get the prospect on the phone you can convert them to a customer by accepting credit cards. You also manage to get the impulse sale of someone looking at an order form attached to your brochure or sales letter. If they don't have to write a check, it's easier to get them as a customer. Customer Convenience - If you use an order form to get your business, you make it real easy for the customer to pull out a credit card from his wallet or her purse. It's difficult to do this with a check.