There are few technical problems, none of a serious nature. Multimedia elements are used in creative and effective ways that exploit the particular strengths of the chosen format. All elements make a contribution. There are no technical problems. The screens are difficult to read and not pleasing to look at.
Most screens are readable and pleasing to look at.
The screens are clean, uncluttered, easy to read, and pleasing to look at. Adequately written, but contains some errors. The product does not include features that would draw or hold learner attention. It might be perceived as boring to intended users. There seems to be little or no acknowledgement of the unique characteristics of the intended audience.