If the people in your audience are the ones who do the grocery shopping, work with local supermarkets to put information on healthy eating in their stores. If the people you are targeting like a particular type of music, go to rock concerts and pass out your materials. Bring a mobile mammography van to people's worksites. The only limit to reaching your audience is the extent of your creativity. Utilize a variety of approaches.
Social marketing involves much more than television advertising campaigns.
The most effective programs use a combination of mass media, community, small group and individual activities. When a simple, clear message is repeated in many places and formats throughout the community, it is more likely to be seen and remembered. A social marketing program might contain television and radio spots, print ads, a community event, a poster contest, giveaways of your products or coupons for your services, a toll-free hotline for individual counseling or referrals, or classes on your topic offered in the community. The variety of approaches you use will depend on your program's budget and what will be most effective with the target audience. Consistency and continuity are key to a successful campaign.