Two-way communication creates opportunities for both talking and listening. Getting the word out. The activities associated with sending information to community members are familiar and fairly straightforward. We have seen the newsletter mailed to all patrons, the insert in the local newspaper, the superintendent s column in the weekly paper, the newsy flier in the report card envelope, and the speeches at service clubs. More recently, district web sites have popped up, allowing patrons the chance to browse district news and events at any time.
Some districts keep things light, focusing on kids, programs, and events.
Others use their publications as an educational tool, providing more in-depth information on education issues. Regardless of the approach, finding a way to make a connection with as many people as possible is key, so getting the word out in a variety of ways is important. It s an unusual example of what s possible, but it seems to work. The station sometimes has a larger listening audience than some private radio stations in the Dallas-Fort Worth area. Getting the word in.