It is important that you identify the trusted channel that will be your spokesperson. Because these companies know that many people look up to these celebrities and believe in them. If you can't afford to hire a celebrity, look for a person in the industry who is credible enough. You may choose a teacher to recommend the interactive software you developed to teach kids the value of savings to parents of her students. Hopefully, the parents will talk among themselves and those who have already tried the software will endorse it to other parents.
Parents often look up to teachers, and know that they share the same values in raising a good child.
Eventually, word will spread around and sales will took off. Or pitch your story to the media. A writer may print your story, or a television anchor may recommend your web site to their viewers. Having your own web site allows you to post information about your products or service. Hotmail did it so well that it was practically advertising itself for free every time its service was used.