With the fast pace of change in the global marketplace, businesses are looking for ways to expand their opportunities, customer base, and business partners while reducing costs.
Security represents the primary concern of businesses interested in electronic commerce.
The report also addresses the securing of Web servers used for electronic commerce and the opening of corporate intranets to selected business partners. CTR's report examines business models and markets where electronic commerce is making substantial inroads and describes proven techniques for conducting effective online marketing campaigns. The Origins of Web-based Commerce. The Scope of the Internet and the Web. Using the Web to Reach Customers.