Now with the advent of interactivity and customization brought about by connection of database to the web, web surfers now can relate and actively experience the message. On all of these events the webmaster should be the overseer who monitors every move of his web site. The modern web site has become to us a living creature and we should take our position as its creator. We should strive to emotionally appeal to our visitors and it will be reflected in our web site. Our web site will not only deliver the goods but also provide a satisfying and rich experience that adds value to the user's life.
People are emotional beings.
To reach them we must learn to convey emotions through our web site. Creativity, mailing list, rewards, online utilities, and other interactivity help promote the friendliness of the site. Colors can be one. Bright colors stimulate activity and subdued colors encourage reflection. Oranges can be inspirational.