The Washington Monument turned Graves into a democratic designer. Target came into the Graves orbit by sponsoring the renovation he was hired to do. As the story is told, executives toured the Graves studio and encountered the full force of his creativity. Post-It notes to mark what could be improved. Shoppers may snap up 3,000 toilet brushes a week.
New products have to come out twice a year, like seasonal fashion.
The downside can be a loss of control. In mass-market industrial design, a multitude of contractors answer to the retailer, not the designer. News Jobs AP Shopping Archives Entertain.