We must honestly accept the reality that promising our clients 'hits' based on our marvelous coding is simply not going to happen. Many developers, and those that sell software that promises higher placement, should face the reality that there are no guaranteed ways to get a client to rank above General Motors if GM is willing to pay a premium to be at the top of the rankings. We must educate our clients that web advertising is an important key to their business. Advertising has proven itself for over a thousand years, and will continue to be an essential ingredient in good business practice. Major corporations are using traditional advertising to promote their web presence.
Radio is inundated with web site advertising.
Listen carefully the next time you have the car radio on and see who is using this media to promote their product and company. You will be surprised by what you hear. Because it works, and they know that search engines are cumbersome and unreliable if they want their web site to be found by a target audience. Helping people create web sites also means taking an interest in their business. Developers must research paid advertising approaches on the web that give their clients real value.