If, on the other hand, you harness the power of today's Internet technology to enhance your customers' shopping experience, you can definitely enjoy success in the e-commerce arena.
Salespeople help customers find products that fit their needs, solve problems or satisfy a want.
The method we are talking about is called Suggestive Merchandising. The first, Interrogative Marketing, is a popular technique that collects input directly from your customers by asking them to share their shopping preferences with you through surveys and forms. This can be useful when determining what other products a customer might like, or what products other customers with similar preferences would like. In order to use Interrogative Marketing properly, you must understand what motivates customers to participate in the program and what information you need to collect to effectively personalize your site. Unfortunately, many companies are failing in their efforts to implement Suggestive Marketing strategies because they are not properly building their systems to support them.