Customer relationship management requires dedicated tools not just well trained sales people. Information gained in every customer transaction should improve the knowledge base for next time. BSR is focussing its efforts on providing its clients' executive teams with knowledge based information by which they can run the business. The tools should allow scanning of data bases via activators and also tacit knowledge. Output should, above all, be able to incorporate data acquired from ad hoc internet searches.
Relevant data is of course always available on the internet.
Times have changed. Systems need to reflect this. However, these improvements should be able to be realized without the need to replace any existing systems and without major technical projects. The required system often features a properly controlled document management system and a distinct records management system.