Before you learn more about public and media relations, you should get a basic impression of what they are.
Public relations includes ongoing activities to ensure the organization has a strong public image.
Public relations activities include helping the public to understand the organization and its products. Similar to effective advertising and promotions, effective public relations often depends on designing and implementing a well-designed public relations plan. The plan often includes description of what you want to convey to whom, how you plan to convey it, who is responsible for various activities and by when, and how much money is budgeted to fund these activities. Similar to advertising and promotions, a media plan and calendar can be very useful, which specifies what media methods that are used and when. Often, public relations are conducted through the media, that is, newspapers, television, magazines, etc.