If you have buzzword bug, take these tips from the experts on how to save your message from obscurity. Stop using buzzwords. It may be difficult to completely remove them from your press releases and marketing materials. Boroshok has a good hurdle to use. Unless you are writing a technical paper for a technical audience, you are running the risk of disconnect.
Most companies lean on jargon like a crutch to help describe what they do.
Be different, says Boroshok. It might be helpful to have a brainstorming session with employees to come up with other ways to describe what your company does. Check your ego at the door. They think it will make news, or make the company sound important. When in fact, the opposite may be true.