The growing demand for business etiquette classes. He argues that the rebellious 1960s spawned a lazy, sloppy, indulgent adolescent culture, which claimed there were no limits but ironically created its own cultural tyranny of dress and behavior. That is why Judge sees the resurgence in cotillions as a healthy sign. Anne Colvin Winters' National League of Junior Cotillions is also riding a wave. Like Williams, she attributes her business growth to more than dance.
Parents are interested in their children learning social and character education.
But in the cotillion setting, it's cool to be a lady and a gentleman. There's a nostalgia at work here, a longing for what seems like a simpler time, when rules of dance and conduct were taught to boys and girls, and society both encouraged and shamed them into complying. The 1960s declared such rules oppressive and discriminatory, and sometimes they were. But the rules also created a reassuring sense of predictability that many parents miss today. Besides, rules are made for reasons.