This site and its contents are copyrighted by Skip Echert Web Associates, 1999-2001, all rights reserved. This is an article listing the ways in which the World Wide Web can be used by businesses. The Internet is a worldwide network allowing you to reach people even very expensive advertising could not. Provide product information Give customers direct access to information about your products.
Some people prefer to learn about products on their own.
The Internet has an unsurpassed ability to make information about your company's products or services available to potential customers. Providing the information online reduces the need to print and mail product literature, thereby resulting in significant cost reductions. Often people staffing phone banks are serving merely as interfaces to computer databases. In an age of graphical, networked computing, this function is less necessary. Simple graphical interfaces can be designed to allow customers to find the information they want quickly and inexpensively.