A small company may have branches, divisions, facets, products, or services that bear a relationship to one another. They may not. The way this structure is identified might require distinct separation, partial linking, or rigid consistency of appearance. Failing to identify the components of your business and organize them properly is to miss a powerful vehicle of communication and a lot of opportunity. Consider the masterful selling power of the MacDonalds Corporation Identity.
Messages never given never sell.
The absence of visual or verbal supports in places where they need to be, or could have been, results in loss. Imagine the effect of a design and nomenclature system for your own company, which because of structure and planning, maintains a consistent message and utilizes every opportunity to gain visibility. How would your company look then. The rules work for any size company. A verbal and graphic design system that is fresh, inventive, and distinct not only shows order, but optimizes everything from advertising to moral.