Yes they will, if they are interested in it. People read novels, lengthy magazine articles, and reports. If you give the proper information, and push the right buttons, they'll read it. Marketing should be entertaining. It doesn't have to be.
People go to the movies to be entertained and amused.
Marketing should sell product. People may like marketing that entertains them, but that doesn't necessarily mean they will react to it. They react to marketing that offers them solutions to their problems.