General advertising emphasizes a product or brand. Occasionally, several stores carrying the same brand share the cost of the ad and have their names listed on the ad. Retail advertising emphasizes merchandize, products or services available at particular stores or businesses. Frequently prices are included in these ads. Classified advertising serves businesses and private sellers.
Most classified ads are small, short lines of type.
They include lost and found, employment, automotive and real estate ads. Before You Start Have students think about how they learn where to make purchases and how much items cost. Ask students to name ways they find out about new products or special prices for products. Have students discuss differences between the information they get from broadcast media and from newspapers. Select one ad to discuss with students.