Professionals that will benefit most are creative executives, media planners, technical managers, ad deployment specialists, engineers, ad salesmen, and ad designers. To be an active member, your company must have been in business for six months and currently be producing rich media campaigns using Macromedia Flash. Membership Responsibilities Macromedia Flash Advertising Alliance members will be asked to attend quarterly meetings. Members are responsible for aiding in the creation of best practice solutions for Macromedia Flash ads and may be asked to test new solutions with their technologies. Members will be given the MFAA logo to place on their website.
Membership is free.
Advertisers will learn how to have their campaigns deployed quickly. Ad serving networks will create standards for the delivery of content to the sites within their network. Publishing sites will learn about new acceptance statistics. Technology vendors will get full technical support from Macromedia Flash product managers. Marketers will gain knowledge about how rich media gains better ROI for clients.