People pay good money for a clear satellite signal.
If they wanted snow, they could go back to rabbit ears. Events could turn and ruin the promise of satellites beaming local broadcasters' programming into all 210 Nielsen markets. It will take a major cooperative effort of broadcasters working with satellite providers to ensure that the vision becomes reality. Phillips called for the cooperative effort during a panel discussion at the National Association of Broadcasters meeting in Las Vegas this week. In addition, the NRTC, which through its affiliates sells DirecTV in rural areas, provided a handout to attendees outlining its rural local TV goals.