Contrast draws the viewer's eyes. Contrast should never create a focus that is confusing or inappropriate. 2.Repetition Repeat some aspect of the design throughout the entire piece.
Repetition ties the whole page together.
Repetition helps organize an individual page and is essential for consistency across multiple pages on a site. Also repetition of even basic elements can create a stunning design. Nothing should be placed on the page arbitrarily. Every item should have a visual connection with something else on the page. Alignment creates a sense of unity and makes the page easier to read.