Sometimes we are contracted to supply only the restaurant software and hardware, explains Hartzer. We ll integrate that with the property management system the hotel is using. Hartzer says his company does not have a standard sales pitch it makes to each customer, since every hotel operates a bit differently, even within a chain. Some chains mandate a certain type of hardware and software be used, while others offer operators a short list to choose from, Hartzer explains. We ve generated many leads from our Web site, notes Hartzer.
Potential customers can download a demo of our software.
Ninety-five percent of the people who sign our Web site guestbook prequalify themselves. We follow up with a sales call. It s not difficult to identify potential customers in the hotel market. A quick drive past a nearby tourist attraction or major highway would probably help you get started. Just about everything, according to Hartzer.