We're also online to get the message out to consumers more directly and cost-effectively. There are numerous examples, but one of the best is The Doo Wop Box , released in April '94. By late December, The Doo Wop Box had already sold more than seven times the first-year projection. It has remained a strong seller ever since, more than 12 times projection at this point. Building this perception of Rhino as a reference and research resource is part of our long-range goal to make the label the first everyone thinks about when it comes to pop culture.
Rhino is ahead of itself in many ways.
As such, Rhino's status has grown from an offbeat interloper to a label as respected as any major. We're just doing them better now. Now, Rhino is actually having an impact on popular culture.