Tourists and shoppers are well at home in It'aewon, south of Mt. Namsan. The Han River winds through the city, splitting it in two. The Kangnam area on the south bank is Seoul's most exclusive neighborhood, but on the whole, the southern areas have less interest to the traveler than the historic northern neighborhoods. Easily the most maddening thing about Seoul is the system of street addresses. Addresses are not given according to consecutive numbers along a road, but as random numbers within an arbitrary block of land.
Most business cards have maps printed on the back.
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