As a result, prepared foods have become a staple in many homes. Traditionally sales have lagged from these two primals. The good news is, according to Adolf, the industry is starting to aggressively address convenient meal solutions through product development, specifically utilizing the lower-valued chuck and round. A number of value-added products are already in the marketplace. The company, based in Morton, Ill., received recognition from NCBA last year for having two of the top five best new beef products available in America.
Many people walk into the grocery store after work and have no idea what to fix for dinner.
With these products available, a person can walk up to the beef counter, purchase the microwavable meal and in just 10 to 15 minutes serve an outstanding meal to their family. In order to remain viable well into the next century, the beef business must become consumer- driven, says Yost. Consumers are sending signals they want convenience in a consistent and quality product. Now it's the beef industry's turn to respond. Who knows, it may even become a trendy choice.