Ultimately, print and information are going to change in form, but I don't think that as a printer I'm going away any time soon. With e-commerce, there's definitely an opportunity for printing to grow right now. E-commerce will simply make procuring print more efficient. The average print volume in the United States has risen about five percent annually for several years. In between were radio, television, and the Internet.
Print leads to electronic communication, which leads back to print.
To rectify that, it is necessary to engage document creators in the early stages of job creation. We're revamping all our marketing to take advantage of our e-commerce capability. The greatest potential will come from linking purchasing and customer service with a printer's internal production workflow. Transactions using Internet Technology will become the standard method of doing business in the graphic arts industry. The increased efficiency and demand aggregation bought about by e-commerce will increase the consolidation of the graphic arts industry.