Martinez, who has managed two hotels in Santa Fe, says such loyalty can pay off. For example, if hotels had all 150 or so workers each take off for seven unpaid days each during the slow period, take time off here and there so their paychecks aren't impacted so much, the hotel would save the same amount they save by laying off. People could keep their jobs, work their way up in the hierarchy, feel like they belong. That kind of loyalty is rewarded. Supporting new companies is another means of bettering the fortunes of Santa Fe's residents.
Recruitment is a strategy that, if successful, can serve job growth and diversification needs.
Plagued with a stratospheric cost of living, Santa Fe's service-workers often struggle with two jobs to make ends meet. Rick Marcum, Santa Fe Economic Development, Inc. executive director, says the situation, along with Santa Fe's unique cultural character, has led recruiters to be selective in their efforts. Affordable housing represents one of Santa Fe's most notable success stories. Next, we're trying to bring in economic opportunity that hasn't been here for the majority of people. We want to be continually advancing, always upgrading, raising the bar.