The problem is insufficient exploitation of tourists, not of tourism. We have a big enough flow of tourists, but there is insufficient marketing, he says. In general, we have good services. A greater role is planned for embassies in enhancing and promoting the image of Paraguay abroad. Ecotourism is a growing sector of the tourist industry.
Nature tourism is one of the best options for investors.
Prior to the creation of Mercosur, a large consumer goods business thrived in the border city of Ciudad del Este. Hundreds of thousands of Brazilians, Argentineans and people from further away descended on the city to buy consumer items at greatly reduced prices. This brought in a lot of tourists, but Mercosur will probably make this de-facto free trade zone obsolete. Up to the launch of Mercosur in January 1995, the flow of citizens across borders was some 12 million a year. Parmalat is one of the biggest agro-industrial firms in the world.