By 2000, the number of households had increased by 64.83 per cent, to 104.5 million. In that same period, daily newspaper circulation dropped 9.98 per cent, to 55.9 million. The NAA survey asked which news medium people would miss most if it were no longer available. Those polled said they would miss their Sunday newspaper most. But on weekdays, newspapers were not as valued as TV and radio.
People say they don t have time to read the newspaper any more.
Competing Papers American cities with separately owned, competing newspapers are now extremely rare. In 1956, there were 94. In 1990, the count was down to 43. By 2000, only a dozen cities in the entire United States had completely separate, competing newspapers. In most JOAs, the advertising departments are also merged.