Participation schemes define how to calculate the retailer's share of this expense. Today, most sales outlets offer their customers a choice of payment options. When a purchase is made with a bank debit, VISA, or other card, the system identifies the customer and awards points to his account. Customers like a convenient way to purchase products. The easier it is to make a purchase and receive award points, the more likely customers will continue to give you their business.
Some organizations provide their own membership cards.
If you can offer a loyalty program that is automatically attached to these cards, the cards become more valuable and convenient. This makes the members more loyal to the organization. If you can't beat them, join them One quick way for a company to increase its customer base is to establish relationships with non-competing businesses that have existing loyalty programs. This relationship provides customers the ability to use their existing loyalty cards at your sales outlets and receive points in their current award program. It also allows them to earn more points by using their loyalty cards at the loyalty partner's outlets.