I'm on my fourth cup of coffee and writing this while listening to Prince at high volume. No one pays attention to marketing anymore. This comment doesn't usually play well to a room full of marketers. In my world, less than 4 percent equates to no one paying attention. Something is fundamentally broken with marketing.
Marketing is in a state of static equilibrium.
Marketing's current situation would seem to indicate an almost infinite supply of marketing and advertising, and a demand level that is effectually zero. A lock limit down on the futures means that the sellers have overrun the buyers to the point that the buyers have basically disappeared. The market stops trading at lock limit down until a buyer emerges. This is the static equilibrium within which marketing currently exists. There is demand for people with real voices.