Today, Web-based events that can be publicized to online and offline audiences. Some events can be designed to benefit an appropriate nonprofit group. Don't be gratuitous. If there's no reason tied into a company's people or values, the support will seem insincere. One CEO we know linked his company's Web site to his favorite charity's Web site to encourage others to become involved with or contribute to the organization.
Nothing is more personal than a speaking engagement.
It's worth cultivating presentation skills and overcoming fear of public speaking to put this highly effective approach into the PR program. Newsletters can offer a more casual and friendly view of a company. We prefer online delivery these days, which is more cost effective for our clients and more efficient for recipients. It's like inviting someone into your home. It's well known that the power of public relations lies in its ability to establish credibility for a company via third party endorsements, such as editorial coverage.