In this case the call charges are, in most cases, similar to the postpaid service. One operator each in Malaysia, UK and the USA adopted this method. Provisions of cellular mobile communications in any particular country take into account the market demand and the cost of providing the service. The other such as voice mail, roaming and short message are charged on monthly rental basis. Cellular mobile operators all over the world employ various marketing techniques to attract customers.
Volumes play a very important role in determining the cost of each service being offered.
Introduction of any New services by any operators will have to be determined on its own merits and parameters. DSTCom will always continuously evaluate its services and make changes accordingly. The reduction in the monthly subscription fee is the second time in 4 years. The introduction of Easi is another effort by DSTCom in striving to meet the market demand and expectations. DSTCom Sdn Bhd is also currently embarking on a comprehensive development plan to improve the technical quality of service.