There should never be anything besides winning. Sure, we all know that, in the real world, a large gold trophy is nothing compared to a few millions that could make your family comfortable forever. But this isn't reality, this is baseball, and nothing is supposed to come above getting that large gold trophy. Without that killer competitive attitude, we're left with baseball being just like regular life. And there's a reason why we don't fill stadiums by the thousands to watch people sitting in cubicles and having meetings.
Regular life is boring and complicated.
Anyway, the great thing about all this is that there really aren't any shortcuts, and the only way to make real money through a baseball team is to win. Fans will be wowed by the new stadiums, the big zeroes on the checks of the glitzy new agents, the bright lights and big, shiny things only for so long. Then we'll look at those standings. And, most importantly, our wallets will close up. And then there will be justice in the world.