The reviews that those consumers read are not always written with a consumer in mind. Even if the review is VERY well written, uses a lot of big words, fancy formatting, and intelligent foresight it should NOT receive a HR if it is not written with a consumer in mind, as it is not helpful to a potential consumer. I know that the non-member hits are those who ARE searching for consumer information either by visiting the site directly or using search engines. It is those people who I write for, and not the members. I contribute in many forums and help other members out whenever I can.
Many members try harder and harder to write the best review they possibly can.
During this competition the target audience begins to shift from the consumer base to the Epinions member base. It is my belief that the two CAN cooperate, if we continue to write with the consumer in mind before other members. So, my plea to you continues, please try to write, read, and rate the product reviews on this site from the consumer s point of view. Your vote will depend on how satisfied you are after reading the review. I think you ll be surprised how carefully and carefully you read them, and react to the information you read.