These decisions must be made first. Make the size appropriate to the use. They can be mailed in a numberten envelope. Larger brochures, eight and a half by eleven inches, for instance, can also be mailed in a standard envelope. A brochure of unusual size will probably require special envelopes.
Some shapes impose size limits.
If you can plan the type of piece that unfolds into one large page, the experts say that a total of eight panels or sixteen pages is the limit. Paper stock and paper color affect your brand image. Glossy paper and electric colors suggest a sleek, modern image. Textured paper and a subdued palette convey richness, dignity and tradition. Choose the type of paper and the color that most enhances the image you want to communicate.