They dare you to say green . Nearly all the concepts required to understand actual Scientology practices are found in its own literature, but redefined in a misdirective way to prevent such use and understanding. Wrong source, something done other than what was said, something asserted, and invalidation are examples of concepts captured, and the person given opportunity to rationalize for himself how they actually do not describe his Scientology experience. Perhaps the ultimate example of such opportunity for misdirective rationalization is Hubbard's blithe comment about people who raise hopes of betterment and then betray them by using hope and human aspiration as bait for a trap. Preemptive definitions do not exist alone, but in a constructed web of meanings which define the private universe into which the proselyte is to be re-educated.
Special terms come to look natural, next to the familiarity of common-language words.
We help beyond any help ever available anywhere. We are a near ultimate in help. Near ultimate help can only be given with near ultimate discipline. Notice that nothing was actually said about the relation between help and discipline other than Mr. Hubbard's assertion. But now you know the approved group line for how you are supposed to think about Scientology's coercive practices, and what line to take in justifying them to yourself and to others.