The central issue here is partnership. I need to know what's in it for me. I need to know what exact information you are collecting on me and how you intend to use it. I need to have ongoing access to the information you collect on me. I require the right to have that information deleted from your system if I feel that you are abusing it or not delivering to me that value promised.
Privacy rights are in their infancy on the internet today.
As rights, they need to be evolved by government, business and consumer associations, as all are players in the environment. They must be based on principles of partnership, transparency, accountability. Sharing information on the internet can definitely be a win-win situation. But for the win-win to occur, there must be a proper balance between business and consumer. The United States prides itself on being the land of the individual.