There are several key things to look for when choosing the right PR Company. If you are looking for a company to do your front of house PR as well as the production of your show, it is essential that you ask to see the companies previous seasons check list, suggests Curtis Davis at the A.d.a.m Group. This will allow you to see who actually came to their shows, not just the people who were invited. The company should also have a strong contact list of sponsors that they have worked with before.
Sponsorships play a vital part in offsetting the high cost of show production.
Another reason that a PR companies ability to secure sponsors is important is that sometimes the companies' fee can be negotiated as percentage of the sponsorship money. This process is beneficial to the designer for several reasons, but mostly because ensures that your PR Company will be working very hard to find you sponsors. Though costly, the reason for hiring a professional production team is to facilitate the efficiency of your show, leaving you to focus on the creation of your stunning designs. Before you hire an agency you need to make sure they have the resources to make this happen for you. Ask to speak with other designers they have worked with, and to see a reel of the shows that they have done.