In northern Ghana, an association of women's groups supplies shea butter to The Body Shop. They've used their income to buy water pipes and a well, and establish training workshops. On their own, such initiatives will not transform the global economy, but they do transform the company's thinking about our responsibility as a business. And I prefer to be measured by how we treat the vulnerable communities we trade with, rather than how great our profits are. Thanks to the internet and modern communications technologies it is now easier than ever to expose hu-man rights abuses in formerly inaccessible parts of the world.
Technology also helps orchestrate effective response.
That's how the protests in Seattle came together. One of the lessons Seattle leaves us with is that we must use the insights it gave us to throw a spotlight on the unchecked growth of economic globalisation and its disproportionately powerful handmaidens, the multinational corporations. It is our collective responsibility to take this personally.