The typical career path for MBAs is account management. Account management , the liaison between the client and advertising agency, communicates a client's marketing to the creative department and then presents all creative work to the client. The creative department, guided by client strategy, formulates a company or product image and produces all art and copy for print, TV and outdoor advisements. The media department is responsible for determining the most effective media route to reach particular target markets. It then negotiates the best price for advertising time and space with TV and radio stations, magazine, newspaper, etc.
Research determines consumer desires, motivations, ideals, thoughts, etc.
The research staff then uses tins information to advise media, creative and account management groups Back .