There is no need for every trademark to have a TLD name. Trademarks can serve as Second Level Domain names. TLD names should be restricted to trade names. Trade names are recognized and protected as intellectual property. Article 8 of the Paris Convention for the Protection of Industrial Property provides for the protection of trade names, whether or not they form part of a trademark.
Trade names are the basis for mapping in many systems, for example, the telephone system.
Proof of ownership of the trade name can be established under current jurisprudence, for example, incorporation. Many trademarks are shared by distinct enterprises nationally and international for unrelated goods without confusion, for example, American. Trade names are unique, for example American Airlines, American Express, American Automobile Association 11. Proposal To establish a single iTLD with domain names limited to trade names. Registration requires proof of ownership of the trade name.