Click on them to go to their site. There is no one technique that you can use for searching because each search engine is different. Many use keywords to search. In this case, you enter a few significant words to describe your topic. Unfortunately, this search will also generate many other sites that use the name Franklin.
Most search engines support full Boolean searching in their advanced search sections.
In an AND search, both terms are searched and the resulting hits are compared to see if both of the search terms appear. The returned sites will contain both terms. Like the - search, the NOT search excludes any site that contains the second term from the response. A third Boolean term, OR is sometimes recognized by search engines. The OR term is used when two similar terms are searched and the results are combined in the response.