Assuming visitors had the tenacity to find the page that covered these products, it's close to impossible to select an appropriate printer from the Web pages because those pages are devoid of useful information. This site works only for users who have plenty of time to spend on aimless clicking. Suppose a company has a good advertising budget and a well-designed site. Studies show that a remarkable percentage of people visit a site, put items into shopping carts, and then leave the site without finishing their purchases. There are two reasons why people discard carts.
Most shoppers like to do comparisons among the alternatives available.
They'll make a tentative selection, then compare it with a few alternatives. This isn't easy to do on many Web sites. The other way is to dump all the comparisons into the shopping cart as the simplest way of keeping track of the alternatives. If the site doesn't make it easy for people to compare, they will invent ways to do so.