That would be life on the Internet without search tools. The search tools allow you to find web pages that relate to what you say you are looking for. But search tools are not out there exploring the ether. They sit and wait patiently for the page creator to register his work with them. Then your page probably won't be listed on their catalog.
Registration is usually free but does require some effort on the part of the page creator.
You, the creator of the page, must log on to the search engine and fill out a form that provides the details required by that particular search tool. It also helps if your page design includes certain features that are used by the search tool's automatic mechanisms to keep their catalog updated. It also helps if your page is not static. Many search engines drop sites that are inactive. Keeping your web site visible then can become a full time job.