The paper fell flat. My esteem for the company took a tumble. A writer s tactics are techniques to engage readers, as well as active language and short sentences. Stories engage readers by making your points less abstract. Hooks engage readers by sparking their curiosity, kindling their interest and helping them warm up to you as a person.
Stories are the glue of writing, binding writers to their readers.
Active language kindles readers curiosity. Passive language puts readers to sleep. A sentence such as one with several conjunctions that places many ideas in the same sentence and repeats words such as the sentence I am writing now is hard to follow and not very interesting to read for your readers. You will learn in this course how to . . . Professional writers prefer Anglo-Saxon related words to their Latin rivals.