Some people have an information obsession, others are hard-core soap or cult series fans. BBC web sites in this field are very popular with these viewers. Community is important for the BBC, which has embarked on an ambitious Web version of the successful 'Video Nation' community series, giving viewers a chance to create media and share their lives online. The online game show can complement the TV show, and expand the brand and ad sales. He also stressed the value of events.
TV is event-driven, and Internet based events can be equally as successful.
VPRO took the opposite approach. They said the media is not the same, and that new generations will use them differently. Never before have we had a medium that is so universal right from the beginning. Some of the most interesting presentations concerned the experiences of users, although these raised as many questions as they answered. Mark Santoleri of WorldGate Communications talked about the company's technology which is installed in cable systems in North and South America.