The net is the archetype displayed to represent all circuits, all intelligence, all interdependence, all things economic, social, or ecological, all communications, all democracy, all families, all large systems, almost all that we find interesting and important. Whereas the atom represents clean simplicity, the net channels messy complexity. In this section he explores an aspect of this new networked economy that frees human beings to be creative in ways that could have only been dreamt of before. The law of plenitude is not about dominance. The self-interest of ordinary business guarantees that every company in the world will strive to get its product or service into every home, or into every store.
Popularity is an ancient goal.
But that is not what network plenitude strives for. Again, it's remembering the human factor in all you attempt to sell and how you proceed selling it. Kelly is probably the most philosophical of the lot. Opportunities Before Efficiencies. It will never solve the ills or injustices of society.