I feel the Board has made a very positive start. And as we prepare the budget for 1999, the Long-Range Plan will be the target. Goal 10 is to keep the membership informed of outside influences that affect the well-being of the Angus industry. The push to lower or even eliminate USDA carcass Quality Grades. Be an active environmentalist to counter environmental activists.
Nutrient management is here to stay, and water quality issues are important.
Educating the public about the many benefits and merits of the beef industry towards both the environment and human health. We need to communicate with the public, our ultimate customers, about our industry and how we address their concerns. We cannot afford to lose this means of funding research, promotion and education for the beef industry. As the leading breed in providing the genetics for the beef industry, we must not be afraid to be leaders in shaping the policies that have major effects on our industry for years to come. The first obstacle is complacency, since we are already on top.