Optimising the position is the priority of a quality registration. Finally, as the Internet is growing and moving all the time, it shouldn't be forgotten that a search engine ranking is never acquired for good and that permanent attention and regular maintenance are needed to keep up the indexing and positioning of a site in the search tools. Maintenance and continual action make for a sustainable ranking. Registering your site with the search tools means that you are adressing the principal method of accessing information on the internet. What's more, in the context of Internet marketing, registration is undoubtedly one of the soundest long-term investments with a particularly low cost.
Registration is economical.
Yet, more often than not, this is not enough as you will waste time trying to find the correct URL and, above all, you are going to miss out on all the other relevant information available to you on the Web. The active method is when you search by keywords or themes in the directories or search engines. By inserting one or more keywords, the search tool provides you with a hit-list of all pages comprising these keywords that have been indexed in its database. You can then refine your search to obtain the most relevant pages until you find the service that suits you. The passive method involves following hyperlinks from one page to another until you find the information without actually having searched for it.