Participants can share information on common interests.
The Exhibit Hall will be open all day Tuesday, March 18. As your site grows and becomes an increasingly significant part of the museum communications program, challenges arise in its maintenance that are quite different from those confronted in the initial wave of enthusiastic content creation. In this session managers of large mature sites discuss strategies they employ stay timely, relevant and deep. The Center for Creative Photography, a renowned photography museum and research center at the University of Arizona, joined the growing group of museums expanding outreach efforts through a presence on the Web more than two years ago to provide general, exhibition, collection and programming information. Feedback from this component of the site has substantiated that this outreach tool can lead to new, highly motivated and involved audiences.