Places offer mood, personality, and context.
When we choose where we want to take a walk or have dinner, carry on a conversation or shop, we do so based on how a place dovetails with how we're feeling, who we will be with or what we hope to accomplish. Likewise, how we dress and how we generally present ourselves impacts the impression we make on others. At the moment, our cyberspace identity is our email signature. She is a visionary both within Microsoft and to the industry at large. She is also extremely effective in making things happen.