But each of these methods requires a political group to win the sympathies of the broad masses, if it wishes over the long run to maintain is power. The means of gaining that support is propaganda. The task of propaganda is not to discover a theory or to develop a program, rather to translate that theory and program into the language of the people, to make them comprehensible to the broad masses of the people. The goal of propaganda is to make what the theorists have discovered clear to the broad masses. Theoreticians found a political movement.
Propagandists follow close behind.
The theoreticians give a movement its intellectual foundations, the propagandists puts the programmatic content of the movement into the coinage of the people, and spread it to them. It would hardly be worthwhile to argue about who is most important in the struggle for power. The propagandist is nothing without the theorist, but the theorist is also nothing without the propagandist. One can't give political knowledge to the people without the proper means of propaganda. Even the most brilliant political theories will have no impact unless they are put in a form that the people can understand.