Small businesses rely extensively on outdoor advertising to reach the traveling public.
Over half of Missouri s signs advertise travel and tourism-related services. Proposition A makes no provision to allow for almost 4000 existing signs which are currently classified as legal non-conforming. This money would come from state and federal highway funds. In reality, the proposal would ban all outdoor advertising except official state signs. It changes the intent of Missouri s law from balancing aesthetic interests with those of the business community, property rights and free speech to the single purpose of removing as many signs as possible as quickly as possible.