The materials are designed to help producers and veterinarians prevent broken needles and identify at-risk animals. Also, the materials will help packers raise awareness of this issue among their procurement people and producer customers. The store chain has a food service focus in the Northeast and in Florida and typically sells 40,000 to 50,000 sandwiches using pork as an ingredient. A national media tour via satellite is being planned for the Wednesday before Super Bowl XXXV to continue the Other Tailgate Party promotions that started with the college football season. During the media tour Jan. 24, Chef Tom Kenny will introduce a new pork loin recipe he created at Mike Ditka s restaurant.
Recipes are available at pork s website.
More than a dozen media have agreed to participate in the national media tour, including two national networks. The Environmental Stewards Program acknowledges producers who show the positive contribution the pork industry makes within our natural environment. All types and sizes of production operations qualify for the environmental recognition program sponsored by the National Pork Board, NPPC and National Hog Farmer magazine. The application form is on pork s website. Chinese New Year is Jan. 24.