He has written over a dozen case studies and articles on the topic. His more recent work explores cause-related marketing and its implication for the nonprofit's brand value and valuation. He is currently developing a strategic framework for nonprofit organizations. In its depth, variety, and staying power, the Harvard Business School Executive Education experience is unlike any other in the world. What sets HBS apart are the myriad dimensions of learning offered, especially its case study method.
Participants analyze case studies individually, in group discussions, and through team projects.
Putting themselves in the positions of the managers involved, they must analyze facts, define problems, compare alternatives, formulate solutions, commit to an action plan, and sell colleagues on the merits of their respective positions. Interactive discussion is an integral part of the case study experience. This learning by analogy forces participants to challenge conventional thinking and identify the issues and lessons directly relevant to their own work situations-enhancing the takeaway value for the sponsoring organizations. One of the most powerful forms of learning is peer-group interaction. This constant interchange produces a rich pool of knowledge and allows participants to share their professional experiences, challenge and motivate one another, and provoke new ways of thinking.