To maintain a competitive edge, we need to be listening to these cultural differences, and responding to them. It's not just the proliferation of local niche markets that makes diversity so important. Globalisation of markets and new information technologies also bring global cultural diversity right to our doorstep. Working the world is now a core business competency. It also involves forming relationships with all kinds of 'outsiders', such as working through alliances, networks or multiplier agents.
Top teams recognise and use their own internal diversity.
They also have open boundaries and are outward looking. This means they are always searching out external linkages. And they are always welcoming of outsiders who work with the team in any capacity. Employment flexibility is required in order to get the very best workforce, and a workforce with the broadest range of skills. Audits of skills, including communication skills and community networks for instance, help make sure that the organisation is using the full breadth of available human resources.