We're making it happen, and the paper is winning over new readers. It's good news for booksellers. With the newspapers' huge circulations, bookstores can make extraordinary gains. Most newspapers list the names of participating booksellers every few days. There are the Sunday features, the follow up listings.
Sales increase immediately, and phenomenally.
It's a community action, and participating stores get first rate publicity. With the huge reader base regional newspapers can reach, bookstores are clamoring to court such alliances. Bookstore sales are benefiting from the outreach and growth in each case. Each of the newspapers' editors has designed their club differently, but they share a common strategy. Every month an editor, or editorial board, chooses a book for its readers.