Once your goals have been set, you can begin formulating a plan to reach them. Planning involves identifying the content, structure, visual theme and key technologies that your Website will use. It also means deciding on a hosting option, determining how you will publicize the Website, and setting a schedule and procedures for evaluating and updating your Website. In a medium as flexible as the Web, it is easy for a project to get off track. The Web's flexibility is a result of its constant growth.
New technologies emerge every day, offering exciting possibilities for Websites.
With so much variety available, and more being added hourly, it is easy for a Website to become a technological showcase, rather than a working business tool. On the other hand, the prodigious capabilities of the Web make it tempting to leave well enough alone and eschew the Web for more traditional approaches, rather than explore beneficial but potentially troublesome new technology. Enlisting a Web designer gives you the aid of professionals whose job is to keep current on Web technology, and to apply the best solution, not just the newest. In the end, though, focusing on a solid purpose and well-defined goals is what will keep a Website on track as the Web constantly reinvents itself. Establishing prudent procedures for publishing, evaluating and updating your Website at the onset will help ensure that new technologies are used to full advantage.