If you don't know what drives a business unit's success, you can't offer a solution to address those processes that make it happen. Measurements are couched in technojargon. Avoid a tower of Babel. Cast your metrics in a language consistent with the one your audience is comfortable with. If it's net present value, use that.
Measurements overlook the change process that needs to occur.
It's not enough to know where you are and where you want to be. You need to measure the change process that has to occur for performance to improve. Young through the lines faster at the retail coffee shops was one way to achieve that goal. These wireless handheld devices allow a Starbucks employee to walk down the line of waiting patrons, capture their orders and transmit them to the cashier. When the customer reaches the register, the order is waiting.