New money, says Martinez, will go to special events and promotion of outdoor recreation. But we also do a lot of in-state advertising and work with the New Mexico state program to keep New Mexicans traveling around in their own state. A good idea. In 1996, 28.1 percent of the tourists in New Mexico came from within the state. For travelers coming into New Mexico, personnel at Welcome Centers across the state, located mostly along the borders, give out vacations guides, weather information and maps and coordinate with owners and managers of tourist sites.
Many people have flexible travel time.
It's a great rural tourism initiative. ACVB attends trade shows to disseminate information to sectors such as banking, which offers travel programs for its depositors, and encourages them to plan itineraries in Albuquerque and New Mexico. We have to look at other sources for support, learn how to cross-sell. Buyers rarely buy only one product, going elsewhere for recreation, arts and culture. The tourism industry is on the move.