He joined our faculty in 1980. His primary work at the University of Florida centers on marketing fruits and vegetables. His research and extension efforts have resulted in a market information system from which users throughout the U.S. obtain information. He has also conducted extensive research on international competition in the fresh produce industry and served as lead economist for petitioners to the U.S. International Trade Commission and U.S. Department of Commerce seeking relief from increased imports. Professional assignments in Mexico, El Salvador, Costa Rica, France, Kenya, Bolivia and Nicaragua.
Most work focuses on the produce industry and the use of market information systems.
Conducted extensive applied research and extension in the areas of computerized marketing and market information. Developed market information systems that are used by extension agents and industry users from throughout the world. Also conducted extensive work in international trade as it relates to Florida's global produce market. VanSickle, John J. And Daniel J. Cantliffe. Florida Mexico Competition in the Winter Fresh Vegetable Industry.