But the concept of packaging a casino and New Orleans is a notion Harrah's officials have held for nearly a decade - even when their temporary casino flopped and bankruptcy halted completion of the permanent facility. The half-built casino became the domain of cats and mice. Using New Orleans' culture, history and ambience and a downtown location, Mr. Hook and other casino officials say, they can't go wrong. The permanent location is less than a mile from the Ernest Morial Convention Center and a block from the Quarter's western edge. It's also visible from attractions such as the Aquarium of the Americas and the Riverwalk, which attract 90 percent of New Orleans' tourists, Mr. Hook said.
Several hotels are across the street.
Casino supporters say their venture will add to the city's allure and nightlife. The facility will draw on local musical performers such as the Neville Brothers, who are scheduled to perform New Year's Eve. To local conservationist Betty Moss, there's not much charming about Harrah's. If the casino lasts a year, it will usher in a turning point in New Orleans history, she fears. Crowded streets will damage the ambience of the French Quarter and drive away tourists, she says.