My hope is that once they are in practice, if there's an opportunity for them to write a newspaper column and to be visible and more involved with the public, they will pursue it. The Ohio Northern University students say this rotation was quite different from the others they've done in hospitals. They both agreed it was a lot of fun and would recommend it to their friends. There are so many issues to consider, FDA regulations, fair balance, legal issues. As a result, says Jutte, she now looks at television ads for prescription medications different than she did before.
Patients look at drug costs a lot.
It also influences their decision whether they really understand why they are supposed to take the drug. The first step is to see where patients are in their decision making process. Then I can tailor my counseling techniques to where they are in that process.