A refractive seminar is no different. Give your attendees some room. I am not a big fan of people standing in the back row to attend your seminar. I think a full room is just as effective as an over-full room. Next, let s look at the presentation itself.
Most practices use their seminar as an educational forum to teach patients about refractive options.
This is flat-out ineffective. Public speaking experts will tell you to choose a specific format for every talk you give. An informative talk is not recommended for refractive surgery. The refractive seminar has to be viewed as a sales process and it must be a persuasive presentation. I recommend that practices gear their presentations to be more specifically persuasive as to why this attendee should be buying your brand of refractive surgery over the competitors in your marketplace.