Overview Product managers are responsible for the marketing and development of products such as sports cars, insurance policies, and sporting goods.
Product managers are both strategic and tactical.
Strategic because they responsible for positioning a product, assessing the competition and thinking about the future. Product management professionals are excited about their ability to manage and strengthen brands. They are at the vortex of company life because their decisions directly affect the success of a business. Harvard Business School Guide to Careers in Marketing . The End of Marketing as we Know it by Sergio Zyman.