It will leave a lasting impression on first time callers. Too often I have called a church on Saturday night to check the time of the service only to find no answering machine or voice mail or the recorded message never told me the times of the services. Put some resources into the nursery. It will go a long way. More and more the church is called to help people raise their children and care for their family.
Most churches say they are loving, friendly, and welcoming.
That usually means toward the current members only. Many of us are comfortable with what we have. We do not see the need to reach out to new people. We like our church the way it is now. To be in mission means to that all we are doing is directed toward calling new people into a relationship Jesus Christ.