If so, you must do a feasibility study before you decide to launch the campaign. Prospective donors are flattered to be interviewed for feasibility studies, and the right interviewer asking the right questions will subtly encourage the prospect to begin thinking about her or his gift. That is, prospective donors are flattered to be interviewed for feasibility studies, and the right interviewer asking the right questions will subtly encourage the prospect to begin thinking about her or his gift. Assuming the donors are there, you still require a dependable infrastructure to solicit contributions, conduct cultivation activities and record pertinent data.
Most nonprofits hire outside consultants to conduct feasibility studies.
Consultants are viewed by all parties as disinterested participants, and interviewees are thus more likely to be candid with them than they might be with a nonprofit's board or staff members. The consultant meets initially with top administrative staff and the chair of the board to discuss the organization's history and the particulars of the proposed campaign. The consultant then reviews the client's promotional and fundraising material, including grant proposals, annual reports, special event programs and so on. The consultant next drafts the questions to be asked at the interviews. The draft is circulated among the client's staff, Board and other volunteers for their input.