Logical, objective Examines cause and effect beliefs to make decisions. Relies on cognitive component of attitude over the affective component. Decides on the basis of feeling. Uses logic to support feelings. Relies on the affective component of attitude over cognitive component.
Primary emphasis is on making decisions and coming to closure.
Uses cognitive schema as a basis of perceiving in order to shorten information gathering process. Prefers order and structure. Creates environments that are ordered, regulated and controlled. Difficulty with multi-tasking. Like to finish one task before starting another.