I think that you almost have to be there. I would do an analysis of the product and say, there are certain products that just don't sell online. I believe that they have no choice. Manufacturers are going to be challenged by e-commerce anyway. So they're struggling with customer service, and they're outsourcing things that you wouldn't otherwise think.
Retailers are next up on the food chain, and catalogers are highest on the food chain.
Right now, I see a ton of retailers getting very, very interested.