People routinely go to magicians. If you have a sinus infection. If you need somebody to fall in love with you. We have magic books that are books of recipes, and they're indexed and you can look up what you need, and the professional will help you. It's a spiritual universe that's thickly populated with gods and spirits.
Paganism is the rich native religious stew of traditional society in the Mediterranean.
And centuries after even the conversion of Constantine, we find endowments to liturgies, to mystery cults, to different Egyptian and Greco-Roman gods. Paganism continues on even after the conversion to Christianity. It would be like going to a supermarket and being able to sort of shop for God. And you have them at various times in your life and for various functions of your living. If you were ill and had access to a physician and could afford the care of a physician, certainly you would do that, but if the physician didn't work out or if you didn't have access to a physician then you would have gone to a sanctuary of Aesclepius.