And 32 per cent will go as far as 20 miles. Demand stimulates supply. Today, there are over 8,000 Indian restaurants in Britain. They serve over 2.5 million customers a year and generate an annual turnover of about 2 billion . England s footballing anthem during France 98 was Vindaloo.
Tourist boards push their local curry zones.
The Indian restaurant sector is a great British success. With their increased skills and confidence, Indian restaurateurs have interpreted this as a sign to turn posh. Which it probably calls Tikka Poulet Rouge . Or, more cynically, brainstormed by a marketing department hungry for new markets. What hasn t changed is that the traditional curry house serving good food is still doing extraordinarily well.