Particularly when coordinated with other publications and events, written correspondence can communicate the heart of an organization. Strategized fund raising events and activities, when planned and implemented correctly, will attract new and increased contributions from donors and non-donors. Staff and board members who are prepared to participate can be trained to help individuals support their organizations financially. This means that a few donors will give larger than average gifts. If an organization's gift list does not include large contributions, it is missing significant income.
Many organizations incorrectly perceive their constituency as being unable to give large gifts.
Major donors often start out as typical contributors. They become philanthropic leaders as an organization reaches out with genuine understanding and meaningful opportunities for involvement. RTG consultants understand both sides of the issue. They know how to identify major donor prospects from among existing supporters and they are skilled in creating an environment in which those friends will increase their support. The board is responsible for the employees, mission, programs and activities of its non-profit organization.