The answer is purity. We can afford it. Let's go find it again while we can. I also feel filthy trying to call my music a product. It's not a thing that I test market like toothpaste or a new car.
Music is personal and mysterious.
Artistic expression has to be provocative. When you form your business for creative people, with creative people, come at us with some thought. Everybody's process is different. And remember that it's art. We're not craftspeople.