This will be the year that UK users start to get bombarded with SMS text adverts.
Some advertisers are even willing to pay people to receive their promotional ditties.
This week wireless advertisers have agreed a code of conduct for anyone creating such ads. The code should ensure phone users' privacy is respected and that no-one becomes the victim of spamming. Behavior Science - Tracking consumer behavior online holds great promise for marketers, if consumers don't cry foul over privacy issues. The Millionaire web site will display 7 second ads between rounds, and the player must watch them before continuing. At stake is nothing less than control of the PCscreen what you can access on the Web, what you must look at and how closely others are allowed to watch you while you do it.