Reputation means that people trust you because you have a history of giving meaningful and truthful answers. For a vendor of security software, reputation is everything. Without professionalism, there cannot be reputation. The most reputable people in the security industry, such as Bruce Schneir, have gotten to that point because they have gained a reputation for meaningful and truthful answers to hard questions. It really was simple.
Politeness costs nothing, and professionalism costs nothing.
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