Headline writing, layout, graphics. Wire services, printing process. Typography, printing presses, handling photos and other art layout and design, introduction to desktop publishing. Familiarity with journalism basics, style, and computer-terminal operations required. The multi-faceted roles of managers in the various communication industries are examined.
Special attention is given to technical, conceptual and humanistic concerns.
Specific areas of study include management of self and personal relations, unions and contracts, community relations, audience analysis and measurement. This course traces the growth, development, and influence of American and foreign nonfiction films, particularly their various functions as propaganda, public service and promotion, education, entertainment, and art. Topics include audience research, program acquisitions, scheduling, formats, syndication, promotion, and network-affiliate relationships. Students function as a full-service advertising agency which provides clients with a complete array of services ranging from campaign creation to implementation and evaluation. Topics include information theory, scientific method, balance and congruity theories, cognitive dissonance, perception, attitude change, semantic differential, group dynamics, persuasion, and statistical methods.