This provides a meaning to life beyond the norm. Values and norms are important because different countries have different values. For example, in Brazil and in the United States, people thrive on youth. Sense of self and space is important because people see themselves different. Americans are aggressive, independent and creative, where the Japanese see themselves as humble and modest.
Relationships deal with age, gender, wealth, power, and wisdom.
This is important because different culture view these differently. In the United States women have a lot more authority than women in the Middle East. In the Middle East the oldest male is the decision maker. Time and time consciousness is different across the world. In some countries time is of the essence.