The classic success story of setting a unique selling point of a company is the brewery that first started to advertise that their beer bottles were steamed cleaned. At the time all breweries steam-cleaned their bottles. But the first a brewery to claim that they steamed-cleaned their bottles was able to project to image of a brewery that was more sanitation minded and cleaner. No other brewery could then claim that they steamed cleaned their bottles too, because then they would look like they had added this process just to keep up with the first brewery. So you can use this method to claim a unique product or process and make it your own.
Successful people lead by example.
You should hire good people, make sure they have the right skills, and that they have the same values and attitudes related to your overall vision. Then you should train them so that they continually upgrade their skills. Find out what motivates them and it is not always money, and help them achieve their goals. Then the kids never want to play with the bully again. If your employees are not willingly working with you, then they are going to start working against you.