Help is at hand. I have learned some tricks of the trade through working as an agent over the last 12 years. Here are tips on how to get a good photo. Basics Consider your purpose. You must prepare, do some research and work with a professional team.
Research comes first.
It isn't much really, but you need to know where the picture will be published and whether it is in colour or black and white. If the publication is to be black and white it is much better to shoot in black white for your submission. Avoid the temptation of using your colour portraits for black and white press releases and business advertising. Part of your research is to find the right photography team to work with. Getting good results is a team effort that involves you, the photographer, a makeup artist, and for full body pictures, a stylist.