That's what they've been doing all along. Your website must provide free resources, foster a sense of community and show real value to your visitors. Without useful information and real content, your website will just be background noise. Provide real value and the revenues will follow. It must be presented well.
Quality means fast, clear web design that looks good and is easy to understand.
It should be easy on the eyes, as well as the brain. Your users will make quick determinations about the quality of your site. High quality will result in repeat visitors and more traffic. Your site must be unique. You should own something no one else has.