Principles of Public Relations Michael L. Kent Principles of Public Relations Principles of Public Relations is a knowledge based course in which students are exposed to the history of public relations, basic theories, codes of conduct and ethics, the organizational, managerial and client functions of public relations, and public relations' role in society.
Students also gain practical experience in public relations writing and presentation.
Principles of Public Relations is a course that is beneficial to individuals with a variety of professional and academic interests. Communication, marketing, public policy, management, business, and journalism majors, and those interested in graduate study, will find Communication Advocacy valuable. There will be two books required for Principles of Public Relations. The Associated Press Stylebook and Libel Manual. Public relations is a dialogic or audience sensitive activity.