Advertising isn't effective. Advertising eats into the high margins we are used to. We can't afford to advertise. I pump up a pressure cuff and then back it off until blood begins to spurt through the artery. I listen until the sound dissolves and write down my findings.
Pressure is low.
There's not a lot of future for an Advertising Anorexic . It's either feast or famine. One minute dot-coms are throwing around advertising money like it is going out of style, and the next minute it IS out of style. And since there is now no advertising money left, companies are getting thin, pale, unhealthy. A number have died, and I begin to see signs of an epidemic.