The woman who convened the meeting hands out information about incineration and says she has extra copies of the videotape. People begin showing the tape to their family and friends. They bring copies to church meetings and civic organizations. They organize a public screening at the local high school. The community creates a local environmental group and membership steadily increases.
People meet with their local officials and express their concerns.
They attend public hearings. They hold demonstrations. Six months later, the incinerator company withdraws the proposal. A few months after that the incinerator company approaches another small, rural town nearby. A man there has a cousin who once showed him a videotape about incineration.