New media was, well, new , and no one fully understood what form of content would thrive on the Web. I don't know how you would have found out it was a bad idea until you tried it. This is forcing online publications like Wired Digital to re-evaluate business strategies. Wired insiders say Digital's new focus will be on providing services to its subscribers rather than journalistic pieces. Currently, Digital plans to continue pushing its search engine, called HotBot.
People use it to research cars and access critical information.
They don't want to read online. But the company has been fearless, recklessly so from a bottom-line perspective, in its exploration of new forms of media. Its people may go down in history as the team that led the market research for online publishing.