Furniture retailers are all fighting the perception that many consumers, and prospective employees have of retail furniture salespeople who are positioned just between used car salespeople and lawyers in terms of credibility. Most of the good people are working. Bedroom Concepts is currently in the middle of a major renovation and is in the process of putting in a Lane Gallery, which Charles feels is a highly promotable name in the industry. Our ads are strictly product, promoting style and the fact that Bedroom Concepts can meet the needs of families. They do a lot of special order business and customers have a choice of color.
Signage is important.
They make it easy for the customer to see all the available finishes, features and benefits of each group. Finishing touches such as hand painted knobs for children's furniture make their rooms a little more fun and exciting. All groups are shown in vignettes with pricing, dimensions and features prominently displayed along with their lowest price guarantee. Competition is fierce in this area of northern New Jersey. All the major stores are represented including Seamans, Huffman Koos and Ethan Allen.