Due to the costs involved, you must carefully select the design and placement. If in doubt, use a professional. These are considerably more complex and expensive. I suggest you consult a professional web site marketer. By using your company name or a name that is closely associated with your product or service, prospects and customers will be able to find you easily.
Many firms option for multiple domain names.
Even if you are not quite ready to have a web presence, get your domain name now. The selection of names available is becoming smaller all of the time. This can be accomplished in many ways. Some clients use contests or give-aways. This also requires continuous monitoring and maintenance.