To provide experience in utilizing a SWOT analysis. To develop a marketing plan. The primary forms of material presentation will be lecture, discussion, text and case analysis. Each student team will make a professional case analysis presentation and work together to develop a formal written marketing plan. A brief managerial presentation of the marketing plan will be required.
Marketing strategy is a subject that is highly visible in the press and business organizations.
You are encouraged to bring relevant issues from these sources to the attention of the class for discussion. Your participation is not only encouraged but required. The tentative class schedule is subject to change based on the number of teams and projects as well as other considerations. A guide for appropriate team participation will be presented the first week of class. Effective teamwork is a requirement for success in all marketing organizations.