It's a sensitive issue that many lawyers are uncomfortable discussing. It is fairly easy to spot the disadvantages that women face in trying to establish a clientele. We often fail to recognize, however, that women benefit from some unique opportunities as well. There is a need to prove their worth or expertise, more so than for their male counterparts. At the same time, there are benefits that women enjoy in marketing.
Women tend to have a higher level of attention to detail.
Women are less intimidating. There is probably no place where this is easier to do than in a law firm. Ideas, Activities and Suggestions for Women Lawyers With these issues in mind, I offer the following advice, drawing both from personal observations and from the collective experience of many successful women attorneys. View your gender as an advantage, not a disadvantage. Have a sense of humor.