I think it cheapens the whole thing. If Sting has been about anything, he's been about not cheapening music. He's not into cliche pop formulas. He's taken risks with elements of world music that just don't make it on mainstream radio. On the verge of 50, he's still hitting the Top 40, still proving you don't have to dumb it down to make it big.
Radio stations have their demographics.
So we knew we'd have to market the record very aggressively. I drive a car, we all drive cars. It's a choice I made that perhaps I wouldn't have made 10 years ago. But I don't think the song would have gotten on the radio. I think they would have been very afraid.