A third class, 'revenue audience', is what we'll need to develop. So we have no plan on changing our unofficial current policy, where RPGnet is running any publisher's ad banner for free as a service for our readers and for the industry. Readers said they liked targetted ads, and running them for free means our staffing, acquistion, and billing costs are effectively nil. To apply this to RPGnet now would require building an entire new back end business and acquiring a new client list. Partnering options can be based on 'demographics', but usually using an unknown demographic metric, so 'readership' is used with a lot of guesswork and hand-waving.
Micropayment schemes involve similar calculations.
Enhanced content, likewise. Currently, our operation currently harks back to our original founding goals. RPGnet lets professionals in the industry interact with fans and players. It is a gateway for talented newcomers to gain exposure within the trade, and for established companies and writers to promote their products. Moving past her official statement, we get into ideology.