Coated paper does not absorb ink well, unless professionally printed. Avoid a cluttered look. There should be roughly 50 percent blank space on a menu. Graphics on the menu pages add visual appeal. Clip art is available on many web sites for free, or you can purchase a CD or use special software programs containing a wide variety of graphical depictions.
Photographs can help stretch the imagination.
Pellegrini's Fabulous Food Photos - copyright, ask for permission to use Clients should be able to picture themselves in the setting. Photographs of activities are more effective than photographs of just the facilities. If you plan to include food in the photographs, use close-up photos of finished products, not just the ingredients. Avoid the overdone, common photos, such as the smiling chef standing next to the buffet table. Strive for a fresh approach.