Just take a look under your next bottle of Nantucket Nectars juice. Or buy your next living room couch at IKEA . We re not talking about your average lemonade or couch. For companies, it s about positioning products or services to gain affinity, or a natural attraction, with consumers. In fact, it s deadly.
Online education is an enormous multi-billion market.
While most investors perceive the top players catering to higher education and corporations, Powered, Inc. is focused on consumers. Powered builds online universities for clients who provide their customers with free education. Courses are wrapped with company merchandise in context with their respective educational experience. But in context, the purchase is more of an investment in my education and commitment to understanding poetry. So while the vast majority of etailers exist on lower, single-digit customer conversion rates, Powered clients experience rates in the lower teens.