Next we'll develop a framework for examining various types of cases, both past and future. Attention also will be given to the use of research, programming, crisis situations and public relations campaigns. Class sessions include lectures, discussions, group work and student presentations. I will give two short-answer quizzes on the reading material. I treat attendance like an employer treats attendance on the job.
Participation is also very important.
You will have ample opportunity to express yourself, both in small group settings and before the class. Much of my philosophy in teaching revolves around applying what you learn, the true test of knowledge. Five years from now you probably won't remember the textbook, but you might remember the group exercise on ethics or emergency media relations. I will ask you to apply principles to new situations, to express and justify your opinion, or to compare approaches. Students tell me my tests and papers are challenging, primarily because they require them to think in a way often not required in courses.