Subotnick also has equity interests in communications companies in Bulgaria, the Czech Republic, Estonia, Finland, Hungary, Latvia, Finland and Russia that PhoneFree can tap to expand into Eastern Europe. The company is working with another investor to develop media and localized services in North and Central Europehis summer and fall. It is all part of a strategy designed to increase PhoneFree's active customer base to between 4 and 5 million by the end of this year. Building a brand strategy was one of PhoneFree's three initial goals. The others were building an infrastructure that can support a much larger business, and rebuilding client software to improve the quality of voice calls.
Quality is all about call completion rates and attenuation.
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