To know everything in advance spoils the fun and it does not contribute in our credibility with Apple. If they have nothing to say, then they invent stories and defend themselves with the argument that they, as humans, can fail and that their sources are not always well informed. A prime example of this is an insider site that came up with a story about the selling of Apple to Disney, Steve Jobs becoming the CEO of the latter, etc. Then, there are the ones who have nothing to say and who need something to fill their Web pages. Talk about creativity.
Traffic is one thing, observing ethics is another.
The controversial ones Sometimes flamers are people seeking attention. These writers do not help anybody, except maybe the hit count of their sites because controversy generates traffic. Take, for example, the column named after the concept of letting your weapons shoot freely against other people on the Net. This regular column is filled with insults toward the industry, its contributors, and Apple itself. As far as I know, the English language allows educated people to communicate with each other in a polite fashion.