In towns where the schools do not participate in the program, public libraries may wish to sponsor it. Using the summer reading club as a springboard is a great way to begin. Now is also the time for teachers and librarians to borrow the books and read them. The start of the school year means it is time to get into full swing to promote the DCF program. Since the purpose of the award is to encourage Vermont children to become enthusiastic and discriminating readers, emphasize the joys of reading rather than competition.
Some towns have the school and public librarians share the booktalking, which benefits all.
Besides booktalking, there are many other ways to promote the books. Check the following pages for some good ideas.