Top choices of women in an Exxon survey were back massage in the driver's seat, personalized stereo systems for each passenger and noise-proof shields separating the front and back seat. Results may reflect which parent does the most chauffeuring of kids. Some women prefer two wheels instead of four. Women are rapidly surpassing men in starting in the use of online services and nearly half of first-time Web buyers are women. Women who are most likely to make purchases over the Internet are suburban homemakers.
Women seek loyalty.
Female online purchasers are much more likely than men to seek out their favorite brands even online. Men are more likely overall to bid at an auction.