People got very excited about what it could have meant. So we have to lighten up a bit. Apple could make a short term conspiracy to misinform. As a stockholder I'd be bailing out on the company if they weren't doing their best to keep their advantage to themselves, and were unable to keep a secret. So we need to keep some perspective.
Rumors are fun.
We are all eager for this information. I hit the rumor sites and enjoy them. I've met the guys who run those sites, and they are nice reasonable people just doing something that interests them. Good for them. I certainly don't vilify them or what they do.