Depending on the time of year and the location of the display, there may be selected off months when the display is less likely to be rented. Statement Stuffers High-volume mailers such as department stores or cable and utility companies will sometimes allow inserts by nonprofit organizations to be included with monthly statements to consumers. To determine if it is cost effective to participate, it's wise to know the target audience and geographic region of the mailing to determine if the match fits for your marketing communication. Tagalongs Brainstorm some businesses who have products or services to sell to your target audiences. Ask if you can insert your marketing brochure or flyer in every package or invoice that goes out.
Many nonprofit organizations can use free samples to their marketing advantage.
For example, if you are a mental health counseling office, consider asking consulting mental health providers to insert free sample coupons in their catalogs, or mailings or provide exposure in client waiting areas. Similarly, a consulting firm or individual may offer your services as a gift certificate to a good client or friend. This works particularly well with special event or entertainment programs. Readerboards Banks, community centers and shopping centers generally have electronic readerboards that are available, without charge to nonprofit organizations, for items of public interest. Bulletins at Places of Worship A printed bulletin in a church, synagogue or other place of worship provides an excellent opportunity to promote a special event or funding appeal to an audience that may have special interest in your organization s mission.