How to Win Friends and Influence People provides time-tested tips to help us become fascinating conversationalists, thus benefiting our ROI chats. Ask open-ended questions to spark dialogue. Respect your interviewee's time constraints. You can't learn a thing about him or her when your mouth is moving. The right kind of talk is crucial to ROI success.
Stakeholders have hard-won views they are dying to share.
Give them a chance by giving them a call. A frequent guest speaker, Keen has advised more than 100 organizations in 15 countries. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.