This makes the patient feel manipulated and decreases their trust in you. Instead, lay out all the options, explain them fully and give the patient a choice. Pull, don't push. Patients want information, not high-pressure sales techniques. Build an atmosphere of caring and trust.
Many people view the dentist-patient relationship as adversarial.
These techniques may run counter to what you learned in dental school. But it's a brand new world out there with a very different kind of patient. To overcome their built-in skepticism, focus on helping them buy and remember that most will refuse to be sold. S ubscribe to our free monthly e-mail newsletter Dental Marketing Center with the latest news and analysis of what is working in the marketing of dental practices.