As a cancer survivor, I am particularly susceptible to the wonderful ad in which a woman recovering from breast cancer tries to express her gratitude to the drug companies that saved her life. I know the gratitude caused by surviving cancer. I just didn't expect to see it exploited by Big Pharmas to counter all the rotten publicity they've been getting for their greedy, blood-sucking, murderous behavior all over the globe. In pharma jargon, these patent-free, copycat drugs are called generic. Big Pharma likes to trash them, insisting they are unsafe and carelessly administered.
Practice shows that they are neither.
They simply save the same lives that Big Pharma could save, but at a fraction of the cost. We all know the drug companies' famous excuse that they have to make huge profits on a drug in order to finance research and development of more. There's quite a bit of pharma-porn on this very subject. Spending on drugs in this country is up by a whopping 19 percent, so far out of line with the rest of the cost increases in the economy as to be obscene. In other words, people are asking for the heavily advertised patent drugs like Celebrex, Lipitor and Vioxx by name.