Link to your headquarters site and to other agency components. Link to private sites as well, but be careful. Make sure a link won't draw political fire. The last thing your boss wants is a screaming letter from some congressman about a Web page link to an extremist organization. Ask users what they came looking for and didn't find.
Web pages offer plenty of opportunity for both creativity and utility.
See what you can do to meet the needs of your visitors. Robert Gellman, former chief counsel to the House Government Operations Subcommittee on Information, Justice, Transportation and Agriculture, is a Washington privacy and information policy consultant. All rights reserved.