To link to points within the Supporting Articles, click on the following links. Retailers in Japan are often permitted to send goods back to the manufacturer if they are damaged or do not sell well. Companies exporting to Japan should be aware of this practice and should be prepared to handle a significant volume of returns. The consumer is sought by indirect messages that appeal to his emotions, and the specific benefits of a product are rarely mentioned. Foreign firms have used this style of advertising in Japan to good advantage.
Space is almost always a major concern in Japanese shops and homes.
The Japanese tend to shop often and buy products in small sizes rather than in bulk. Their appliances are scaled to the size of their living spaces. Direct marketing through catalogs is booming in Japan. If you plan to do this, make sure you clearly state important information such as shipping rates and return policies. Accept checks in yen, and emphasize quality and service.