All information is accurate. 3 - Information is accurate. 2 - Present information is accurate, but some information is missing. 1 - Inaccuracy in present information.
Passages are difficult to understand.
Advertising Creativity 4 - Combines more than one principle of advertising. 1 - Ad does not relate to the methods of advertising as discussed in class. 3 - Overall effect of ad is both neat and attractive. 2 - Ad is either neat or eye catching, but not both. 1 - Ad appears unorganized and dull.