There are many possible applications for this interface. The Hamburger Morgen post is considering offering a searchable classified-ad database this way. A German company that sells novelties and premiums is putting its catalog on the Net. IBM Deutschland is making product information available through this mechanism. Digital Collections, which is but four years old, is gaining quite a following, particularly in Germany, Austria, and Switzerland, where it has installed upward of 70 systems, but increasingly worldwide.
Newspapers are the company's biggest market, followed by magazines and TV stations.
Other applications include online catalogs, kiosks and electronic product-information services. In the UK, Rupert Murdoch's News International has a system. The company plans a big push in the U.S. market. The announcement of its U.S. partner was expected to occur at the Nexpo show, but it did not. Evidently, the deal fell through.