But without at least a card, he might as well not come home. So Glenn Hopkins would be well served to join millions of other men at the card racks this week, to pick out the perfect card for the love of his life. It may be the only card a man will buy all year. Statistics show that women buy 90 percent of all greeting cards for all holidays and special occasions, but the number drops slightly for Valentine's Day, when men account for 15 percent of the card shoppers nationwide.
Price is apparently no object.
Or you could make your own with the help of computer software designed for card making. These appeal mostly to young people, especially men, who can't be bothered with shopping for cards, according to industry experts. But traditional cards are still the most popular. Paramount, for example, is offering Valentine's greetings for everyone from child-care providers to people celebrating birthdays on Valentine's Day. In celebration of our people at Black History Month and always.