If a photographer has permission to set up the photo, the department will get what they want. Blur tools are used to remove wrinkles, correct hair problems, and remove items such as wall outlets and garbage cans that are not esthetic. Nancy has found that it is easier to reshoot a photo than to have to do drastic manipulation in Photoshop. Dona Schwartz , associate professor, School of Journalism and Mass Communication, has expertise in visual communication, including codes of objectivity in photojournalism. Dona writes about the ethics of photojournalism.
Photojournalism is a compact between the audience, the image-maker, and the institution.
In certain situations, the audience expects certain things. They place faith in the images the institution offers. The University of Wisconsin may never recover from the altered photo they used on the Alumni Magazine. A cover can be used for publicity purposes but that calls for a disclaimer in the magazine. Labels and captions are important.