In this course, we look at individuals and organizations as consumers. One goal for the course is for students to understanding themselves better as consumers. MKM-335 Marketing Research 3 credits This course gives students the tools to research the consumer. Both qualitative and quantitative methods are explored. Students create marketing research plans for products or services.
Promotion consists of advertising, sales promotion, sales, public relations, and direct marketing.
Students create their own promotional plans. MKM-346 Electronic Marketing 3 credits Amazon. Electronic commerce is with us whether we like it or not. Cars, travel, clothing and food are being sold through the Internet. This course will examine how to market items electronically.