Many people own appreciated stock stock that has risen in value over time.
For example, Jane has a stock account with a well-known brokerage company. However, if Jane gave the stock to her parish, she would avoid this tax on the appreciation and receive, instead, an income tax charitable deduction on the full value of the stock. What s more, because the Church is a qualified charitable organization, it could sell the stock and avoid any tax on the appreciation. Let s say Jane decided to give 100 shares of this stock as a year-end gift to Holy Trinity Parish. Historically, year-end is a popular time for making stock gifts.