Most people think that when they buy a genuine diamond it's an investment.
You could buy a second car or a new boat with the money you'll save. And for those people who do a lot of traveling, our jewelry is a lot safer to travel with than real diamonds. Because you're not as concerned with it as opposed to wearing genuine diamonds. And nobody will know the difference except you. We give our stones a numbered written lifetime guarantee that they will never get cloudy or change color.