101 Target Market Product Position Place Price Promotion Promotion Promotion is the specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives. If you are an entrepreneur, you most likely have limited resources and you are still learning about the market. Information gather is extremely important at this stage of the game. The trick is the start the revenue stream without spending too much money. It is believed that consumers cannot skip over a phase, but they need to move through them.
Promotion is used to move the target market from one phase to another to finally purchase.
The offer needs to be identified before you begin any promoting. One mistake that can be made is to create a promotional advertisement and not tell the customer what to do. Measuring Response Testing different offers, advertisements, direct mail letters, lists, and promotion techniques can tell you what method is most effective. There is a trade-off. Testing is expensive.