No matter what your situation is, there are some things that are pretty much universal about starting a new team, where there was no team before. You will have to be an ultimate frisbee fanatic . Enthusiasm is infectious. You will discuss ultimate in just about every friendly conversation you have. It will permeate your very existence, at least as long as it takes you to recruit enough people for consistently attended practices.
People look up to someone who is enthusiastic about what they do, ultimate is no different.
Be positive . You will have to be positive in every aspect of recruiting, practicing, and teaching. Be absolutely sure to point out the good points in everyone's skills. People don't like to feel inadequate. Every single person, from the first time they come out, have at least one trait that can be seen as positive.