These letters are one of the most-read parts of any newspaper or magazine. If you ask a reporter not to quote you directly, make sure his boss can't override his decision to grant you anonymity. Very often, reporters have no control over the final outcome of a story. They never write the headline, either. The fact that some reporters' notes can be handed to an editor thousand of miles away to file the final story is one more reason for you to state messages clearly and concisely.
Media relations is a give and take.
You're giving an interview and, in return, you hope the results will educate the public and enhance your business and professional image. Journalists want to be fair. It's in their best interest to have a track record of producing accurate, balanced stories. If you could write the reporter's story then we wouldn't have a free press. When a crisis strikes News media love a crisis.