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In a fast-changing economy powered by ideas, nothing s more valuable than an original approach to creativity. And that s what the speakers and attendees at last month s Innovative Thinking Conference were searching to discover. That, in a nutshell, is the simple logic behind the Innovative Thinking Conference in Scottsdale, Arizona. Since 1989, Will Rodgers, a self-styled prot g of the Technology, Entertainment, and Design Conference impresario Richard Saul Wurman, has organized the event to explore the cutting edge of creativity. Last month's gathering was a huge success.