While children's programs, sports, and newscasts were excluded from the study, they found that all other programs were filled with sexual themes, images and references. And while it was good to exclude children's programming, we should remind ourselves that children don't just sit down and watch programs made for them. They unfortunately partake of other programs that have the 67 percent sexual fare. And that is a major problem. Children used to grow up in a world of innocence where they weren't exposed to sex, violence, and profanity.
Television is the great equalizer of age groups.
Young children confront a level of sexuality on TV that would make most adults blush if they weren't already desensitized by years of watching television. One of the major reasons for increasing levels of sexuality on TV is competition. One strategy would be to out-cable cable. A better strategy would be to return to wholesome values. So I guess it isn't so surprising that some executives have been saying they want to move the pendulum back toward traditional families.