Web-sites start by mimicking these industries, then extend them to include Internet features such as Participation and Ancillary Learning. Use the list of Emotional involvement features for a basic list, but this can be extended from your own experience. Also Cool web-sites have a refined emphasis on how to use emotions. Comfort Comfort provides a positive and pleasing experience, or to mitigate other strong effects. Humour relaxes the body muscles and metabolism, making it easier to accept stressful information .
Visual beauty pleases the eye, making it easier to cope with visually complex situations .
Poetic act teases the intellect with the exploration of the limits and combinations of metaphor, which is useful when teaching difficult concepts . Engineering elegance not only appeals to people with well-ordered minds, but also helps everyone cope with complex navigation and software functionality. Expectation, followed by suspense and then resolution, retains attention during the presentation of some other story or concept. Conformance to social norms helps avoid giving insult to people. The issues encourage increased and prolongued attention at a website, during which the primary purpose of the website is also explored.