An emphasis in either Marketing or Management can be designed by the student and a faculty member from the specific discipline. An emphasis requires at least 12 hours in the chosen discipline. This course provides the opportunity for students to learn about the business world in which they are both producers and consumers. The course explores the American free-enterprise system, its business organizations, the role businesses play, as well as their purpose and responsibilities. The basic course in statistical inference oriented toward the elements of description, testing of hypotheses, analysis of variance, and simple regression.
Principles are applicable to all social sciences.
Basic principles in the marketing of products and services. Marketing structures, consumer analysis, product classification, channel selection, pricing policies, promotional mix, and coordination of strategies in relation to the business and economic environment. A highly participative exploration of the theories, research, laws and practices of managing people, teams and organizations in the high technology world of the 1990's and the 21st Century. Fundamentals of financial management. Policy, methods, institution, and tools of financial management involved in financing the business organization.