Message on the Envelope One of the best ways to market a small business is to weekly send a batch of sales letters. Mail sales letters on Monday of each week, then call the people who you mailed to the week before. It's a classic routine that many entrepreneurs have used with good results.
Postage is expensive and it takes time to lick stamps and address envelopes.
The problem may not be as much with the letter itself as with the envelope. If people can see by looking at the envelope that it's not from anyone they know, into the trash it goes. You can reverse this problem by putting something interesting on the envelope. My wife suggested I go outside and see what the fuss was about. And what I found there was not a pretty sight. .