Customer control . The customer controls the interaction with suppliers and can readily comparison shop. For many retail sales, the point of transaction shifts from the seller's store to the buyer's laptop. No barriers . Small, agile, innovative competitors can design themselves as eBusinesses and grow very fast.
Mere size carries less weight.
Companies with bricks and mortar and established brands enjoy advantages, but nimbleness isn't always among them. A company must constantly refresh its offerings in order to attract and retain the best customers. In electronic markets, all the players in a value chain are interconnected, and the information flow and business processes spanning them must be seamless. A company's performance relies on that of its many close business partners. Proliferation of business models .