The role of the lifeguard is to advise on beach and water safety, carry out emergency rescues, offer first aid, assist the coastguard and emergency services and help make your visit safe and enjoyable. For the safety of beach users lifebelts, throw bags, emergency phones, information notices and flag systems are provided. They are all inspected weekly in the summer and monthly in the winter. Any safety equipment found to be damaged, missing or not in a fully useable condition is replaced or repaired. Chalets are available to let on a weekly basis.
Seasonal lets are also available.
Kessingland is a Rural Beach and has won Seaside Awards for a number of years. Other award winning Rural Beaches include Gunton, Lowestoft, and Southwold Denes. Rural Beaches are maintained to Tidy Britain Group Seaside Award standards. However because of their quieter nature they do not have the same level of facilities and services as Resort Beaches. As with Resort Beaches there are dog free zones and water quality is monitored.