I like what Dodge has been doing with trucks, and I love the new Jeep Willys concept and the Dodge Super 8 Hemi. And I hope there is a Hummer coming that is within my reach. But Luke liked the Ford Forty-nine, a concept car that looks like a late 1940s Ford or Mercury that's been customized. I like cars that don't look like other cars on the road and that are beautiful. That's what I want to be seen in.
Price is a large part.
You also have to market it the right way, experts say. In the hunt for new buyers, Ford has created what it calls immersion experiences, sending top executives, vehicle designers and managers to major cities to spend time with various demographic groups. One of those groups is young people. That's why, in Miami, Nasser and other honchos went to the mall, then hit a disco with people under age 21. Ford says spending time with teens in their own environment opened the executives' eyes to potential interior and styling features that might attract young consumers.