The critiques conducted by Insurance On Site Review consider six elements. These are Clarity, Navigation, Functional efficiency, Feed Back and Contact, Timeliness, Compliance and Risk Characteristics. Clarity includes the style of the site and the ease of understanding the information presented.
Navigation includes how well the viewer can get around from one part of the site to another.
Function considers how well the sight caries out its purpose including whether links are operation and whether necessary information is present. Timeliness includes site updates, whether the contents are current. Compliance and Risk Characteristics include common trade practice issues. These are disclosure, licensing, potentially misleading elements, misrepresentation, prohibited offers, prohibited restrictions on availability and prohibited requirements. On Site Review selects sites at random.