First, many companies have not applied reengineering very well, either because they did not quite understand it, or because they were not prepared to face up to what it meant. Well, that's a contradiction in terms. Its consequences entail a work environment where people are enthusiastic rather than cynical. It creates an entirely different kind of company or organization. And what's hard about this is that it is different.
Many people have difficulty adjusting to such a new environment.
So the key challenge is helping people through the transition. What we have seen is really the perfection of an old model. Reengineering is the first time we are seeing systematic, widespread rethinking of basic business premises. What is really new about reengineering is the power of the customer as a driving force. This transformation applies even in governmental environments.