2000 Philips announces new structure of Consumer Electronics division Royal Philips Electronics today announced a new structure for its largest division, Consumer Electronics. The division will be organized into five transparent businesses, each responsible for their own operations. The new organization will allow the businesses to react more quickly to their distinct market conditions and will allow for more flexibility in the structure.
Some activities have small-scale production units, others are mass manufacturers.
Also, Internet is changing the shape of many of our business models. This group has ample growth opportunities among others in the CD-recorder and DVD product lines and in intelligent TV sets, interfacing to the Internet. Guy Demuynck will be in charge of this group. Philips Consumer Communications will remain to be led by Thom Swartsenburg. PCC operates in a very fast growing competitive market, with a high rate of innovation requiring a nimble fast moving organization.