A lot of people saw benefit in it. But you and I both know where those good ideas lead. Straight down the road to marketing hell. Nothing can remain a solid, simple, innocent idea anymore.
Nothing can remain a good program because it benefits people, or because it's the right thing to do.
Eventually, it is spoiled by commercialization. The Little League World Series, for the love of Willie Mays, has a cable TV contract. Corporate sponsorship, tons of publicity. Apparently, such is the case with Take Our Daughters To Work Day, set for the fourth Thursday of each April. A perfectly good idea has now been marketed.