Digital phone owners express substantially greater satisfaction rates than their analog cellular counterparts. However, confusion between cellular and PCS still exists. Eight percent of consumers admit they don't know what kind of phone they have. Still we're left with 16 percent who don't know what they have, a rate that jumps to 22 percent among owners over the age of 54. The marketing message still has a way to go.
Many factors contribute to the ongoing success of the wireless phone market.
This rate encompasses everything about owning a wireless phone, from the hardware to the service plan. Satisfaction rates differ little among males and females and income ranges. The results of each demographic segment roughly parallel one another. Compared to other product categories, wireless phone satisfaction fares well. For example, DVD players command a satisfaction rate of 85 percent, while the satisfaction rate is about 64 percent for digital camera owners.