The message should conclude with contact information. Additional suggestions Write in short sentences. Never send out a media release that has not been edited. You don't have to seek out a professional copy-editor, but at least get quality feedback from colleagues or friends. Send your press release to the appropriate channels.
Newspapers have tourism sections that depend on receiving news items.
The Internet also has a number of travel-related forums. Press releases are welcome, but since these are interactive forums, questions may be posted that you will need to answer. All rights reserved.