People interested in marketing research should consider jobs with ad agencies. Brand and Product Management Brand and product managers plan, direct, and control business and marketing efforts for their products. They are concerned with research and development, packaging, manufacturing, sales and distribution, advertising, promotion, market research, and business analysis and forecasting. This person eventually heads the team and later moves on to manage a larger brand. Many industrial goods companies also have product managers.
Product management is one of the best training grounds for future corporate officers.
Industrial Marketing People interested in industrial marketing careers can go into sales, service, product design, marketing research, or one of several other positions. They sometimes need a technical background. Most people start in sales and spend time in training and making calls with senior salespeople. If they stay in sales, they may advance to district, regional, and higher sales positions. Or they may go into product management and work closely with customers, suppliers, manufacturing, and sales engineering.