The target population is known to be difficult to recruit. Gaining access to busy decision-makers. Identifying marketing opportunities with young adult consumers. Bulletin board focus groups take place at a website. The moderator posts questions and issues.
Respondents see all of the comments and post replies to the moderator and to each other.
Bulletin board discussions promote longer, more thought out responses. They easily accommodate respondents who are located in different time zones. In many respects, chat room focus groups are very similar to in-person and telephone focus groups. The primary difference is that the respondents communicate with each other and the moderator via typewritten rather than spoken words. They require no travel and therefore save the client money.