The retail computer business today is not an environment for the faint of heart.
Margins are razor-thin and the competition for customers is intense and relentless.
To compound matters, typical high-tech product offerings are both complex and hard to differentiate. The high-tech industry quickly embraced the web, using it as a configuration and selling channel, only to discover that once they were on line, their competitors were to, meaning that the loss of a sale was only a click away. Traditional approaches to high-touch customer service typically spell high costs, that is, significant human contact. With Concerto, companies can make product and industry knowledge pay off by making information readily accessible to their base of customers and products, when and how they need it. Concellera Maestro, allows complex, technical problems to be solved quickly and easily by employing the same, simple question and answer techniques used by a customer service representative at a fraction of the call center cost.