Artists have more knowledge about skin and how it reacts to being pierced 20 to 30 times per second with a needle filled with ink. New machines and new inks are coming out all the time, too. He keeps up, in part, by going to conventions. Some of the bigger meetings in the state are in La Crosse, where Bennett has taken first-place awards. Bennett isn't at all worried that the popularity of tattoos, and thus his business, will fade anytime soon.
Most people get just one tattoo.