There is an obvious difference in terms of delivery. But there also is a difference in terms of how much brainpower we have to exert to benefit from them. Tomorrow We'll visit McLuhan's theories again later in the course, but here briefly is McLuhan's explanation of hot vs. cool, during an interview with Tom Snyder on the old NBC Tomorrow show back in 1976. Yes, the same Tom Snyder who has retired recently as the host of the Late Late Show on CBS right after Letterman. He was replaced by Craig Kilborn.
Mass media provide timely and important facts that have consequences in our daily lives.
They survey events in society and report them to the publics they serve. In the technical sense news cannot have been published before. Media provide us with an evaluation of events, placing them in perspective. In effect, the media take editorial positions and provide insights beyond the single event. Public Relations .