According to the National Automobile Dealers Association, March has been the top month in 2000 and 2001 with total vehicle sales of 1,663,506 and 1,594,338 repsectively. Sales totaled 1,619,687 in May 2000 and 1,613,913 in June. Better weather and Easter combine to get people in the mood to buy, he added. People must be in an emotional position to purchase, he said. If we're not ready, we're not going to buy.
People start thinking about new vehicles.
Better weather adds to that, he said. Warmer days and the absence of salt on the roads help nudge the urge to purchase a new car. We begin to see an increase in March. April through November are typically our bigger months. Once tax season is behind us, buying begins in earnest, he said.