It's the first complete redesign of film packaging in almost 20 years, the company said, and comes in direct response to feedback from consumers. Customers were telling Kodak they didn't understand film speeds, which dominated old packaging. He said Kodak's decision fits a trend in corporate America. The new containers now identify whether the oil is best for sports cars or recreational vehicles. The decision was also based on extensive research, including focus groups and surveys involving between 600 and 1,000 consumers nationwide.
Real snapshots appear on the new film packages.
The company will replace the old packages as retailers place orders, starting in mid-May. Other films will be changed next year. Rochester Democrat and Chronicle.