Outside of a couple of cities in each state, the rest of the population resides in small, rural communities. A rural population is very difficult to educate because of the sheer amount of land area that needs to be covered, and the absence of abundant media outlets that are found in more highly populated areas. Because many rural citizens only receive two or three television stations, radio provides the broadest coverage available. Knowing this, Region VIII produced two programs about traffic safety that featured the Colonel of each State Highway Patrol, an emergency physician, and a victim of a motor vehicle crash. These buckle up messages can be used repeatedly by a radio station.
Most states have rural populations that are difficult to reach.
Here is a solution that works. In Region VIII, over 400 CD s and tapes of the program along with filler copy were distributed, and they are being played repeatedly. In addition, the cost was low. Region 8 was able to work with Colorado s Office of Transportation Safety to assist with production costs. The results are that many people have heard the buckle up message.