The prospect surfing through every channel on her TV is just as likely to run across your commercial on less-expensive cable shows as on pricey network sitcoms. Cable companies will sell you a package deal that includes commercial slots on a variety of channels. You could reach Dad on ESPN, the teen-aged son on MTV, and Grandpa on the Weather Channel. More than a few businesses have started out on cable and got so much initial response that they canceled their other advertising. Odd, cheaply priced hours are OK too.
People watch TV at any time of day or night.
Unlike radio commercials, which radio station's produce for free, television commercials can be very expensive to produce. Actors, multiple locations, and creative effects take time, people, and money. Time-wasters can drive your production costs through the roof. Save time and money by shooting without sound. Adjusting lights is another time-waster.