All those baby boomers are into their fifties. According to PK Data, in a resent survey, the age group between 50 - 65 will spend the greatest amount of money on personal luxuries. As you develop marketing strategies for the senior group, be sure to take into consideration the perceptions which drive their shopping and buying preferences.
Safety is a big issue.
Provide good lighting, easy access, and a secure environment. The personnel that services the customer must be non-threatening, first in appearance, and secondly in their interactions. They must always remain courteous and respectful. In the first 27 seconds after a customer walks through your doors, they have already decided whether they will do business with you, investigate further, or walk out the door. If they walk, the unfortunate result is that they will probably never return to give you a second chance.