Always ask your customers what they liked about their stay and what could be improved. This is not a volume business, so you can't go low-end and make money. If you target people with money and charge more for your service, people will expect more from you. Take care of details. Your answering machine should have a professional message.
Return calls promptly.
Let your neighbors know about you. Join the Chamber of Commerce, talk to gas station owners, cafes, Elk clubs, motels, and neighboring farms. Give people your brochure and make sure that people in your area know about you. Start close to home at first and move out gradually. Send information about your company to magazines and newspapers.