This seems easy, but it's dumb. And it's exactly what your competitors will do, giving you an opportunity to gain new business. Studies indicate that companies that maintain marketing budgets during leaner times actually increase their market share. One key to those who will survive and thrive in a recession are those who have sufficient cash to make it through slow times. Now may not be the time to remodel your offices or take the staff to Tahiti.
Some industries are particularly sensitive to economic fluctuations.
If your market is composed entirely of vulnerable companies, you're going to be vulnerable, too. Some customers, regardless of industry, may fall on hard times when business slows. Try securing a broader mix of customers so their problems don't become your problems. And I'll be right here with you.