You'll need to be sure your product photos reproduce clearly on the web, include detailed product descriptions and offer a flexible return policy. It's important to make it clear, right from the home page what types of products or services are available. Easy site navigation links are essential so shoppers can find the products they need without wasting time or feeling frustrated. Of course, it's also important to make it easy for shoppers to browse your site and buy on impulse. Though it seems fairly obvious that a good navigation system is required, you'll find that many stores are still sorely lacking in this regard.
Most online shoppers connect to the Internet from their homes and still use relatively slow modems.
Then, give the shopper the option of clicking on the thumbnail to see a larger photo and more detailed information. When purchasing online, shoppers are usually required to provide personal information including a mailing address, phone number, e-mail address and billing information. Requiring overly extensive disclosures can discourage shoppers from purchasing online. To reduce privacy concerns, successful sites provide guarantees that shopper's personal information will not be sold or used for mailing lists. Back To Top Return and Exchange Policies Since online buyers don't have the benefit of seeing a product in person, the online merchant has to go the extra mile to inspire confidence and guarantee satisfaction.