NLP principles can help an individual to look at their own experiences in a different light. Experiences can define who one is, and by looking at them in a more positive manner, one can have more confidence in oneself and their actions. By altering one s thought process one can achieve a greater level of personal success. The principles of NLP are abstract and difficult to apply to real life situations. To make NLP more applicable to the real world many models have been developed to make the use of the abstract concepts possible in reality.
Models help to put a solid structure to an extremely flexible communication tool.
Individuals usually communicate using all channels of communication. Communication is composed of words, body language, and tone of voice. One can reinforce and strengthen the communication message by applying these tools. Thus, NLP techniques help build trust and rapport through these channels of communication. There are many ways in which NLP can be used in the business world.