Read more about it. Sales and marketing focus on the external competitiveness, but this version focuses on how competitive the organization is internally. Here, Sun Tzu's lessons on competition cover the ways in which you create a competitive advantage through process improvement and vision. Read more about it. Read more about this book.
Marketing is the modern form of warfare in the real world.
Marketing experts have been using its secrets for years. This is the original work on position and marketing warfare. Read more about it. There are six other major translations of The Art of War . To learn about them, click here .