Nongovernment organizations apply for special tax status to be officially designated as a nonprofit organization. Nonprofit services still try to produce revenue and face a marketing and competitive environment similar to for-profit marketers. By Delivery a. Often service marketers can control the consistency of services by using equipment rather than people. Many services must be delivered by people, and success depends on strengthening the relationship between the service provider and customer.
Service providers can offer a choice of delivery methods to suit individual customer needs.
By Skill Level a. Skilled professionals can reassure customers about the quality of their services by stressing their educational credentials and licenses. Professionals also have to follow strict rules about how to market their services. Some professionals can point to advanced training or certification. Others can't prove their qualifications by talking about education or licensing.