B. Instructing is oriented toward the referent, Moving toward the receiver, Pleasing toward the utterance itself. C. Words and Thoughts are seen as in dichotomy or opposition. When a speech is praised for its words, it implies that its sense is inadequate. The use of metaphor is seen as not a way to uncover the truth, but a way to cover it. B. Styles of speech are divided between the whore like ornamental speech and the more instrumental and direct speech, the first feminine the latter masculine.
Rhetorical ornamentation changes the sex of discourse.
V. St. Augustine transforms rhetoric into hermeneutics. C. Values are above words. The confidence placed in science during the Enlightenment, displaces discourse with proofs. We no longer live at the time when universally accepted forms were dominant. Interesting because this period is when the foundationalists come in and see to find truth, through matter rather than spirit, claiming the same ultimate universality.