That's why you must consider the marketing of your site a long-term one, and why we make this such a large factor in all of our ongoing services. Publicity, Link Pages, and Award Sites Just as there are channels for publicity in peoplespace, there are such entities at work on the web. These kinds of sites exist all over the web to encourage travel between occasional window-shoppers. Because they are free and widespread, they should not be counted on to generate large numbers of leads, but they are another element of a well-rounded web marketing plan that shouldn't be overlooked. Site Placement Analysis and Reporting Don't spend a dollar on any marketing program that you don't continually monitor and adjust.
Marketing is as much an art as it is a science.
And because of its subjective nature, a marketing program that worked once may not continue to work. Plus, the only way to define what works is by constant testing, evaluation, and modification. The Web Marketing Department constantly analyzes the effectiveness of the marketing of your web site, and provides you reports where available. When you become a Web Marketing Department client, we create a directory on our site that houses all of your reports. Monthly, we will run a thorough analysis of your site and its placements, and will place the report in your directory for your browsing.