Nor is there any suggestion that the people producing the curriculum are out of touch with people in the pews. Even while reporting on the disastrous decline, the news release claims that grass-roots complaints about biblical biases in the material have been addressed. These are poor answers to a serious problem. The Curriculum Resources Committee is one of the few agencies in the church that has its effectiveness measured by a bottom line. Unfortunately, the Board of Global Ministries and the seminaries do not have to be judged by the same bottom line.
Sales are market-driven.
Either the product is not meeting needs, or someone else is doing it better. It's that simple. Declining curriculum sales are indicative of the problem of the denomination. Methodism is an evangelical movement gone awry. The crisis is not of recent origin.