Provides customers with the clean and reliable electricity they want. Numerous surveys show that customers have a strong preference for clean energy and are willing to pay more for that energy. Creates a diverse electricity supply. By adding diversity to its electricity supply, utilities can gain valuable experience with the technologies of the future. Protects against future environmental regulations and pollution taxes and increases price stability.
Renewable energy ensures against price increases due to environmental protection.
Because most renewables produce no emissions or waste, there is no future risk of price hikes due to environmental externalities. Lowers risks because additional energy capacity is manufactured incrementally. As energy demand increases, wind, biomass and PV generation can be added in small stages without the large scale, long-term investments required in constructing coal and nuclear power plants. The farmer's risk of downswings in other crop markets is decreased with investment in renewable energy production. Revitalizes rural economic development.