The price of buying shoes shouldn't be the loss of my privacy. The trick, Ryan said, is for companies to pay upfront. If the data is valuable to you, say so with savings. You can't just get an address, either. You need a real dialogue, Ryan said, with each email inviting feedback that is used to adjust the timing of messages and their content.
Many sites fail to ask the questions.
Even more fail to use the feedback they're given. And as any man knows, once she knows you're not listening to her heart, she's not giving it to you anymore. It's amazing how many great companies don't understand this. I bought some books from Amazon , now they spam me whenever they feel a need to make a sale. I have the same problem with Webvan and Williams-Sonoma .