The only true difference in the overall population is the difference between the Portenos in Buenos Aires and in other cities, who are more modern and cosmopolitan in their lookout, and the rural inhabitants of the country, who tend to be more traditional and conservative. Argentines place a high value on individuality, independence, and open, frank communication. There is a strong undercurrent of traditionalism and conservatism. However, Argentines are warm and emotional. The family is the centerpiece of life.
Religion is important.
Honor in business is as important as success. However, Argentine businesses are competitive and profit-driven. Argentine women tend to be relegated to a secondary role, with their place in the house and family. However, foreign businesswomen should not expect too many problems in dealing with Argentine businesses. The business style is a mixture of European efficiency and Latin American flexibility.