If he doesn't, ask when would be a good time to return the call. Consideration of the reporter's interest and time constraints will go far in helping your project get print coverage. Television and radio Television and radio can be thought of as the visual representation of the print media. If so, it might be more difficult to obtain coverage of your project, unless past coverage was more than six months ago. For television stations, call the station and ask to speak to the news assignment editor.
Most radio stations have an interview program about public or community affairs.
When calling, ask whether the station has such a program and when it airs. Listen to the program once or twice to get a sense of what it covers and to determine who the interviewer is. Treat this person as a reporter and call back to discuss the project, using the same approach for print reporters and television station news assignment editors. An ideal press release is short and concise, and is written in a very specific manner to accommodate journalistic constraints of both space and time. It should be written in active voice.