Pay particular attention to your customer relationships because as they interact with you they transfer those qualities to you as a pilot. That holds true if you are at work or at a cocktail party. They listen to your attitudes on different things and then infer that you and your company are safe or not safe. When you are in uniform or recognized as a pilot, people are looking at you and making a value judgment. They cue into how you walk through the terminal, present yourself, and your flight bag.
Pilots think stickers on their flight bag are cool.
In addition, they study your attire and facial expressions. Your customers think if you are neat and orderly as an individual, then you are probably neat and orderly as a pilot. Our students have told us they do not like pilots joking around. Even if you have a great sense of humor, the customer does not want to feel their aircraft is being flown by a couple of clowns. They want reassurance.