Custom action plan to match goals and budget. Don't pay big consulting firms' overhead. Get creative and profitable services. You've done a wonderful job of providing excellent direction and information. One of the most difficult tasks in marketing is facing a blank sheet of paper, trying to come up with an appealing headline or material for a marketing piece.
Most professional writers use trade secrets.
One of them is to use basic material that can be adapted to their own needs. If you love , this is for you. These are good starting points for print ads, Yellow Page ads, brochures and newsletters. Remember, the key concept is to always present the information as a patient benefit. These could include a whiter smile, a refreshing smile, a cosmetic service, family dentistry or the existence of easy payment plans.