ComSense faces an uphill battle against a general feeling that smart cards are intrinsically awkward and, where security is concerned, a bit overkill for mass market applications. It is targeting financial card and online services markets, pitching the card as a convenient and easy way to access preferred sites and secure personal data. It may also find a receptive market among consumers who worry about their increasing financial exposure to network security breaches, considering the range of banking, brokerage and other accounts accessible online. This wireless smart card could become a fast, cheap, easy way for average users to hang virtual padlocks on their PCs and portable Web clients. Kobielus is an analyst with The Burton Group, an IT advisory service.
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