Regardless of the demographics of your target market, newspapers deliver it. Advertisers are typically anxious to reach consumers with buying power and that's why more marketers are investing in the power of newspaper advertising. Since income and education are closely linked, newspaper advertisers are reaching the cream of the market. Nearly eight out of ten college graduates say they read newspapers. Finally, something is common between the generations.
Newspapers have extensive reach within all adult age categories.
Six out of ten adults aged 18 to 24 read the paper as do seven out of ten adults aged 65 and over. Even seven out of ten U.S. teens say they've read a newspaper in the past week. Newspapers also reach a broad spectrum of workers. They overwhelmingly want to learn about all types of consumer products through newspaper advertising. Newspaper readership rises with education, income and job responsibility.