Often relies on a formalized system of rewards for frequent customers. Offer The terms promoting a specific product or service. Outbound telemarketing The process of employing telephone sales representatives to call customers or prospects, with the intention of either selling a product or service or obtaining a lead. Overlays External data which can be merged with an existing database to create better targeted marketing efforts. Though virtually any external data can be used, typical data overlays include census and taxfiler information, which can serve to create a clearer picture of the individuals on a database.
Package insert Any promotional piece included in a product shipment.
It may be for different products from the same company or for products and services of other companies. Package test A test, or part, or all of the elements of one mailing piece against another. Personalization Individualizing direct mail pieces by adding the name or other personal information about the recipient. Piggy-back An offer that rides along with another offer. Prospect A person whose name is on a mailing list considered to be a potential buyer for a given product or service, but who has not previously made such a purchase.