Must not consider the Q-Sort technique to be a silver bullet. Primary emphasis must still be placed on construct development which remains the backbone of good measurement. Need to validate constructs using factor analyses and cross-validation across samples, as well as establish reliability and validity of the construct measurement. Similarly, be aware of cultural biases in instruments and tailor as appropriate.
Participants are more thoughtful when responding.
Can obtain a rank ordering of items. Engages and motivates participants. I session because is structured and limited discussion is required. Researcher can tailor to meet own needs so long as construct validity remains intact. Time-consuming for participants.