If you do need to redistribute some of your budget and can't afford an in-house staff, consider hiring outside firms. By all means, don't dismiss your marketing altogether - you will only compound your problems. Sure, large companies frequently have their own marketing department or liasons with well-known firms. If you want your company to become one of those big companies someday, incorporate a marketing campaign as a focus of your day. The bottom line is that no matter how large or small your company is, marketing needs to be addressed on a regualar basis.
Marketing can be a confusing and difficult topic due to it's sometimes unquantifiable results.
Suffice it to say, any company that is serious about it's growth is also serious about marketing. Check back next month for the final installment in this three-part series. Used under License.