The MIS director must anticipate how information is to be used, e.g., if users from all business functions use the MIS on-line for short deadline decisions, then analytical tools must be available on demand. Then comes the hard part. In college, these are the questions asked in the beginning writing courses. For wicked, real-life problems in politically addled organizations, analyzing information can be quite an adventure. Unfortunately, the article isn't online, so here are a couple of excerpts.
Marketers now play an elaborate game of stereotyping.
And these groups aren't permanent. They change as we change. This is a potentially revolutionary argument. Collaborative filtering shows that, in predicting consumer preferences, none of this information is all that important. In order to know what someone wants, what you really need to know is what they've wanted.