Skyline College Introduction Demand for Special Interest Tourism is fast growing within the tourism industry. People today have become very focused in life, whether it is a job, clothes, goals, or holidays.
Nobody wants to go to a destination and just while away the time, especially the younger lot.
Special Interest Tourism is a very wide term as there exists a distinction in Special Interest Tourism e.g. sports tourism, adventure tourism, ecology tourism and so on. For the purpose of my study I have selected Kerala as a destination which is famous for its health based tourism. In the age of stress, hazards due to pollution and health related problems, ayurveda is one of the few ways to quick healing and relief. Ayurveda is based on the natural way of healing i.e. naturopathy. Ayurveda, which evolved in India around 600BC, stresses on the prevention of body ailments in addition to curing them.