There is no individual name or company associated with the site. One newspaper publication has reported weekly on the website market picks and quotes the website. Of the 30 stocks released 30 out of 30 are in positive territory. Since one aspect reports on company's earning announcements, there is higher volume during January, April, July, and October. These could be key advertising months.
Most people looking for financial information come in, get what they are looking for and leave.
That is why page views per visitor may only be 2-3. The site is quick loading, easy to navigate and with asp very quick to update. Seller will be going into a non-related business. There are no items or product for sale on the website other than the newsletter subscription and two banner ads per page. One at the top and one at the bottom of the page.