The accelerating confluence of traditional print and broadcast media with new digital media like the Internet has created dynamic new channels for marketers, just as advertisers have begun demanding greater economic efficiency in reaching target custom ers.
Participants learn the fundamentals of the e-comme rce marketing plan.
The course compares and contrasts traditional and e-marketing practices and focuses on the important elements of the user interface and user experience. The end result of the course is the development of an e-commerce marketing plan fo r an application of the participant's choice. View the summary course syllabus for E-Commerce Marketing Walden Institute is an affiliate of Walden University , a regionally accredited graduate institution that has been delivering degree programs at a distance for 30 year s. Walden Institute's offices are located at 24311 Walden Center Dr., 3rd Floor, Bonita Springs, FL 34134.