Along came the Web, and everyone became afraid that people would read the product for free on the Web and never pay for the print product again. This is a valid fear. Take a look at the numbers. I saw a study recently on young people under 30. Even 10 years ago.
Young people get their information from TV, radio and the Web. TV at dinner time.
Radio in the car. Web when you want details, or answers, to specific questions. Those are pretty fair standardizations. When today's teenagers are MBA's in the workplace. They're used to the free exchange of information.