Using the partners' capital, real estate and other resources, the goal is to develop multi-channel retailing approaches. Retail Options charges no fees, Walker said, so the group must execute to get a return on its investment. Fishs Eddy is the group's first project. Foremost was the subject of brands. It's very hard for a business to be discovered online.
People have to be driven to it.
There's no traffic walking by the store. While margins may be higher on the Web, sales can't be made without traffic. Everything speaking with one voice, attitude, graphics, ads, trucks. Evergreen, replenishment, and utilitarian businesses like books, music and computers are good models for the Web. Walker also discussed problems with the venture process that have led to e-commerce failures.