Often media representatives seek out UFC staff members for interviews, to participate in debates, or to issue statements on breaking events. These relationships offer unique opportunities to influence media leaders who are themselves in a position to shape the thinking of masses of ordinary people. UFC also issues regular press releases. Many competing answers come at us daily through the media, from our neighbors, from people in public office. One idea we sometimes hear is that ideas themselves don t matter .
People can think or believe whatever they want, they say, as long as they don t hurt anybody.
The notion that there might be a clear connection between what ordinary people believe in their hearts and terrible social injustice is often missing. The civil rights movement challenged an entrenched racism fueled by the morally evil idea that some human beings were sub-human. UFC believes that ideas are powerful. They shape our decisions, they shape our actions and they affect our lives. They compete for our allegiance.