Reading from a computer screen is about 25 percent slower than reading from paper. With millions of competing pages, visitors feel compelled to evaluate your content quickly to determine if the page they are on contains the content they need. Today people simply don't have the time to work hard for their information. Our Web editing service focuses on making your content more concise. Omit needless words.
Vigorous writing is concise.
A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.