But the web is a graphical medium. Experiment with images, graphics and unusual alignments. Think in terms of writing an outline, or a book or newspaper headlines. Big headings should come before small headings Use headings, lists, tables and horizontal rules to break up your text. Use some white space too.
People read English from left to right and top to bottom.
It's easier to read. Get ideas from other web pages you like. Provide navigation links throughout your document. Let the reader have some control. Put an address at the end of your document.