It will be easy to stand out from your competitors. Add a mailing list option and go to the head of the class. Mailing list participation by the Web community is still relatively low. Sure, there are those who subscribe to way too many lists. According to Nielsen, there are currently 59 million email users, ages 16 and older, in North America, or 26 percent of the total population.
Women are receptive to it.
Cost of email mailing list delivery is next to nothing and scales really well. Respond to your email and offer a mailing list option. Use the tools you probably have today. Enter name and email addresses in Excel, Word, or Access, and generate your email distribution to the list by using mail merge in Word - just merge to electronic mail. Getting it into a database is something that your Web developer can help with, or look at a tool like SignUp from Arial Software .