Makes top packaging awards. Fifty packaging projects are selected from a global survey of this prolific industry and analyzed and discussed individually. Tracing the challenge and problems facing some of today's very best designers. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact. They analyze all the marketing and design components needed to create effective packaging solutions that support and fulfill marketing objectives and strategies.
Packaging design is one of the most exciting areas of design today.
Catching the consumer's eye, and passing the right message, must be done in seconds, if a product is to succeed in the marketplace. This book offers over fifty case studies of successful designs around the world, from American wood stain to whisky for Russians, from soup to high tech lamps. In each case the brief is discussed and key elements of the design analysed. In its 54-year history, MRI has successfully completed thousands of projects thereby accumulating a significant knowledge base that is applicable to solving future problems. Applications range from determining the most profitable features package to developing ad message designs that target specific demographic segments.