This takes advantage of the natural human tendency to like to proselytize and appear to be an expert. Offering false hope without making specific promises This is best illustrated by examples. Federal law allowed almost any sort of false health claims to be made so long as they do not appear on the label of a medicine bottle. Recently-founded organizations have frequent address changes, generally short life expectancies. Established organizations lobby and advertise.
Quacks claim to be persecuted and misunderstood.
They are fond of comparing themselves to Galileo and occasionally to Michael Servetus and Charles Darwin. Acceptable research to justify extravagant claims is sometimes promised, never produced. The methods of scientific inquiry are themselves invalid. Quack advertising relies on anecdotes, innuendoes, and appeals to various authorities. Anecdotes of cures may be solicited or counterfeit.