Color Dell uses a simple white background and cool looking pastels to highlight the page. The text is black and therefore very easy to pickup. I think the blend gives it a very fresh, new look that doesn't overdo it. Graphics Pictures are limited to mainly products. In addition to listings, most products or services usually have some kind of icon or actual computer picture connected to the linkable name.
Pictures go with text and therefore easy to place the products.
The descriptions and notes are succinct but definitely were done by a customer conscious employee because I think that my father could identify with the products. Unusual terms come equipped with links to specific definitions, something the Toshiba page lacks for the most part. Definitely advantage Dell. Overall I couldn't be happier with Dell's service before I bought the computer and quality after the purchase. The site has provided valuable help and support, something I saw the site offered before the purchase and didn't really see with Toshiba.