Note mid-article that businesses are buying and using less paper. I expect that trend to continue and accelerate. The article comments that offices first switching to e-mail experience a 40 percent rise in paper consumption. Additional paper consumption tends to go along with new electronic media. Folks begin by printing electronic stuff out.
Paper is what they are used to.
The trend doesn't last. Over time, folks print less and less. I don't expect newspapers, magazines, and books to disappear. It wasn't a trend towards more publications or more circulation. There may well be a trend towards more paper packaging.