Founder and President Fred Crowell was the first basketball coach of Athletes in Action. Crowell found athletes experienced a tremendous amount of personal growth while touring and decided to open this opportunity to campers. Since 1977, hundreds of athletes have experienced an NBC Tour.
Many today consider the tour to be one of the greatest experiences of their lives.
NBC Tours has a threefold purpose. Provide an opportunity for students to compete overseas. Provide an environment where students can grow in their understanding of life meaning as found in relationship with others and with God. Ireland, England, Wales, Germany, France, Russia, Denmark, Finland, Greece, Australia, Austria, Brazil, Peru, Equador, Venezuela, Japan, Italy, Sweden, Isle of Man, Brussels, The Netherlands, Switzerland, New Zealand. Each Tour is different.