A generation ago a typical model weighed 8 percent less than the average woman, and more recently she weighs 23 percent less. Today, most models are now thinner than 95 percent of the female population. Nevertheless, these images flood the advertising world. Sex has become the easiest way to draw a crowd. Basically, sex sells.
Safety is an important factor when producing and marketing children's toys.
When safety is put into the equation, the target market is changed from children to caregivers. Changing the focus to safety, effects almost all other areas of marketing. Implementing safety standards effects the toy product itself and the way it is marketed, promoted, and priced. The whole idea of safety is not glamorous to children. Safety is more appealing for parents and caregivers.