Television is government controlled and it broadcasts six hours a day. The national television also has special agreements with French and Portuguese channels which allow them to be broadcast in Cape Verde . There is a state-owned radio station with headquarters in Praia, the capital, and two private ones. Radio and television spots are the most widely forms of advertising. Trade fairs are sporadic but nevertheless a popular means of reaching the Cape Verdean buyer.
Packaging is important to the Cape Verdean consumer.
Eye-catching, colorful designs, and small, reusable containers appeal to the consumer.