It's lifted up all these boundaries. I also think there's another camp. Because radio isn't just audio anymore. With a website, Collins said radio can now do things that were traditionally left to the newspapers, such as classifieds and reviews. But that's what seems to be missing.
Most radio stations use their sites just for promotion, program scheduling or simulcasting.
Collins said they could be doing so much more. Put a camera in the control room. Have the contests where five people sit in the car and the one who stays the longest wins the car. Or, think back to its roots, said some of the other panelists. A local entity that lets you know what's happening down the street, not the other side of the world.