In the short term integrating with something like the Gator wallet, so simple questions can be answered in one-click, would be a great move for any publisher. In the longer run some standard for collecting information into registration databases should be created, perhaps in conjunction with an auditing organization . Any publisher now offering content free would be unwise to suddenly slap a cash register on their site. You build on that, executing your strategy steadily, increasing the incentives to register and improving the value of the membership bundle. I want you to memorize.
Permission is the key to finding new content business models.
It's about half-done, and I'm looking for publishers as well as publicity. Drop me a note if you want to learn more Boardwatch has launched its newsletter under my byline called ISP Executive . Check it out. You can join the A-Clue. You can also read me daily at ClickZ , monthly at B2B , and Boardwatch , and bi-weekly at Internet Content .