Search for solutions to common ethical challenges you and others face in the practice of public relations. Discover methods to unify the desired message using multiple PR components and measure the impact of an integrated marketing strategy. Examine the challenges of Internet PR and determine appropriate responses. This seminar was designed for public relations executives and upper level managers who guide the implementation of PR strategies within agencies and corporations. Participants will discuss strategy, creative methods, and challenges surfacing with technological evolutions.
Public relations is a much-maligned and often misunderstood profession.
The presenter used case studies to illustrate dilemmas sometimes faced in the ethical practice of public relations. Return on Your PR Investment Case studies and benchmarking to quantify your public relations program's effect on the bottom line. USA Today Offers Advice Turning your clients' activities into news stories is forever challenging. Public relations has gained prominence as a vehicle for driving company awareness in public financial markets. This process often intentionally drives the company's valuation.