Go for big names in your field who will add credibility and expertise. Choose someone entrepreneurial, with time and interest to devote to your company. Look for someone who complements your team, offering skills you or other directors might lack. Recruit friends or family.
Personal relationships can cloud business advice.
Select someone who's uncomfortable with small company culture. Choose your clone or someone with an inflated ego who won't listen to alternative viewpoints. Despair if you fail to lure your dream adviser on the first try. To subscribe, please see our subscription policy . The McGraw-Hill Companies Inc. All rights reserved.