Many major corporations conduct business around the world.
It is essential that marketing students appreciate the differences between countries and cultures and understand how successful marketing programs respond to these global dimensions of the international market place. This major contains basic courses in business administration, marketing, and international business. Students are encouraged to take courses that focus on cultural, economic, and political conditions in the world. Proficiency must be demonstrated by either examination or course work. See the admission section of the general information in this bulletin for the placement policy for Penn State foreign language courses.