Chris was only vaguely aware of the planning activities of this group. He certainly wasn't acting on the basis of their recommendations. Perhaps this is your immediate response. A few years ago it would have been ours. Strategy is what big companies do from the top down.
Strategy takes time to develop, time to execute, time to evaluate.
In a word, it was creative. In the new world, that is strategy. It is too soon to say whether the BP kiosk, or even some future version of it, will prove to be a killer app, which we defined in the Introduction as a new good or service that single-handedly rewrites the rules of an entire industry or a set of industries. Certainly it has the potential. The question is when, not whether, and we suspect that you or someone in your organization is already worried.