Opinions will vary, but the content of a particular gastroenterology Website will likely reflect the mixture of research, clinical, teaching and private practice activities in the group. It will also be influenced by your special interests. Nonetheless, some elements of content will be common to most gastroenterology Websites. The first aspect of content is the overall appearance of the pages. A gastroenterology Website should appear professional.
Many universities have style requirements to ensure uniformity.
Patients, students and health professionals accessing gastroenterology Websites are generally looking for serious health-related information, and it is this type of information that will attract users to the site. Banner advertising, similar to what has exploded on many Websites, is also probably not appropriate for academic institutions or physicians. Most academic gastroenterology Websites divisions contain information about the division itself, lists of faculty members and some provide information on fellows and affiliated faculty. The more information on faculty that is provided, e.g. CVs, photographs, the more frequently it must be updated. Most sites also contain contact information for patients and other users, such as the electronic mail address of the Webmaster and office telephone numbers.