One key to drawing a wide TV audience for a World Series is making sure viewers think of each night as an event rather than just another game. The NFL's Super Bowl hasn't had a rating lower than 39 since the 1960s because even non-fans want to be a part of the game. You try to build stories, you try to build interest, you try to offset the single market and build interest around the country. The biggest factor in Fox's favor could be that the Yankees and Mets are relatively evenly matched teams. And that would translate into larger TV audiences around the United States.
Ratings go up as any series moves along.
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