One misspelled word could cost you a great deal. Secondly, your site should look like you spent a great deal of time and money on bringing your great product or service to the e-world. Product information, white papers, newsletters, and anything else important to your target audience should all be accessible from your home page. Remember, your visitors have a job to do and are much less likely to dig through your site than B2C visitors would be. To your B2B visitors, the ease of navigation on your site is also a reflection of how easy it will be to conduct business with you.
Time is a very valuable commodity.
If your site takes too long to load, your visitors will probably go somewhere else. The more efficiently your pages load, the deeper your B2B prospects will go into your site, the longer they will stay, and the more likely they will be to buy. Get to the Point B2B customers know what they are looking for and want to find it immediately, whereas a B2C customer may search the Web in a leisurely way without a specific target in mind. Making sure your site's B2B message is clear will help your B2B customers quickly find what they are looking for. Your Web content should be straightforward and clear, allowing anyone to easily understand the message your site is trying to send.