Canadian shellfish, particularly geoduck clams, are very popular in the wet market. Quality is important to the Hong Kong consumer. Asian waters are becoming increasingly polluted. Canada has a good reputation for having clean coastal waters and the quality of our seafood is deemed to be high. Companies should incorporate this perception into their marketing strategies.
Price is Important, and . . .
Hong Kong importers consider several factors before purchasing new products. Reliability of supply, quality and price are all important considerations. A great deal of emphasis is placed on relationship building. Personal interaction can help Hong Kong importers to better understand the operations of their Canadian partners and lead to a more favourable representation of the products they are trying to distribute. Price remains, however, a crucial determinant in purchasing decisions.