In this grouping we can better target the client's product or service. As a result, healthy respect for nature and the environment is tempered by the harsh reality of weather conditions that can fluctuate wildly. Family life is important to residents of North Central Montana. Traveling great distances to show support for family and friends in activities like sporting events is common place. Trends in fashion remain casual and influenced by the mass media.
Political affiliation leans toward the Democratic party.
These political leanings are historical and representative of a large labor presence brought to the area by the railroad and mining industry, farming and ranching interests, and two Native American Reservations. For the same reasons, cultural diversity is as broad as the Big Sky of Montana. Residents have developed an outstanding work ethic, which is directly related to the ethnic diversity of this area. Research data for the five county area includes total retail sales, number of stores, estimate of sales by product or service category, population, households, age, both earned income and disposable personal income, and farm products broken down by the number of farms, value of crops, and value of livestock. We want our clients to be informed consumers of media and avoid the unnecessary expenses associated with media experimentation.