Stub is a row heading in banner format tabulations. It is usual practice to have the dependent variables as stubs. Sub Sample is a sample of a sample, which may or may not be selected using the same approach as the original sample. Sugging is sales under the guise of research and it is one of the reasons why potential participants in market research projects are reluctant to take part. Surrogate Error is a type of non-sampling error where someone other that the intended respondent participates in the research and this produces a systematic difference between the resulting sample and the intended sample.
Surveys involve a large number of interviews with respondents, using pre-designed questionnaires.
Synectics is a type of brain storming where the participants are from a variety of different backgrounds are asked to solve a specific problem. The approach is intended to increase the creativity of ideas produced. Systematic Error is an error that affects measurements in a consistent way. Systematic Sample is a type of probability sample where every nth unit is included in the sample from a list of the population of interest. The value of n is calculated by dividing the number of units in the population of interest by the required sample size.