Design Set clear goals for programs that can be translated into concrete objectives that are clearly focused on identifiable priorities. Segment the markets into groups of people that share common needs and concerns. Carefully analyze the major economic, political, and social trends effecting the society as a whole and key regions and cities. Establish advisory groups representing the market segment being addressed by the program to build credibility. Use simple and direct language, gradually moving to more complex descriptions of the market economy.
Pilot programs can pinpoint weaknesses, enabling adjustments to be made at an early stage.
Determine the relationship between the cost of the training program and the likely benefits to occur from its use. Build upon past experiences. Try not to over or underestimate participants' skills, knowledge or attitudes. Group those with special needs together. Apply principles to case study, simulated exercise and to examples of real problems facing participants.