The Next Big Thing New privacy regulations mean organizations collecting personal information must pay attention to use, collection, and storage. By David Aaron Privacy is an issue that all of us have to consider in the increasingly linked technological world that we live in. Over the next year privacy issues will become increasingly important to business activities.
Personal information is the great product that fuels the new economy.
It is collected, traded, bought, sold, mined, and profiled. It is the key to more effective customer management and the personalization of marketing. It can lead to lower costs for business and a better customer experience. To a great degree, the depth of the information you collect and use determines the depth of your success in the new economy. But the speed with which businesses are rushing to acquire and maintain information about customers and potential customers has them set on a collision course with consumer worries about privacy.