The modern American supermarket, with the aisles organized not by food category, but by the veracity of food label claims. And just to show that the FDA's concern about truthful claims extends beyond food, here is one final slide showing two scientists discussing their latest drug. In my view, when it comes to labeling and promotion, a fundamental repositioning needs to take place throughout industry. I would urge certain segments of the industry to shift their thinking on labeling. All we ask is for the information to tell the whole story.
Recent experience shows that the kernel of truth in a half truth is sometimes the worst half.
Put yourself for a moment in the shoes of the average consumer, slogging their way through the swamp of conflicting claims in any American supermarket. We have reached the point where the American people have had it with attempts to mislead them. The status quo must change. We want to achieve honesty in the marketplace. If we can do that, then it's safe to say that we are on the side of consumers.