A number of people receive gift certificates for memberships as Christmas presents. The people who are dedicated will see results. Less than half of the people who join because of resolutions stick with it. Lynn Roethke, owner of the health club, says the fitness business is cyclic. In September people join because their lives change, she said.
Many women join when their children start school.
The club gets another little boost in March when people want to try to get in shape to look good in their bathing suits in the summer. They won't improve in a couple months. Roethke should know something about fitness. She won a silver medal in judo in the 1988 Olympics. He works out on the weight machines five days a week.