Pitch Letter Pitch Letters are used to attract attention to an event or activity. Pitch letters are not the same as news releases. They are creative as well as strategic. News releases report newsworthy events, people, processes, etc. Opening sentence creates interest in the topic and your client.
Statements are accurate, and realistic.
Several story angles are presented. Grammar, syntax, spelling, and punctuation are correct. Final sentence anchors your claim that your ideas are newsworthy. The Opening Not addressing the letter to a person. Not identifying yourself or your agency by name.