The Fine Line Between Advertorial and Editorial About the Author M. Declan Dunn is a Web publisher, trainer and designer with a newsletter called The Web Success Letter. Your Profits are highly recommended for anyone running or participating in a revenue sharing program. Next time you visit the Wall Street Journal online and see them favorably review a product or service, see if there is a link to buy that product. An advertorial is content that appears to be reporting or sharing information, but which is in reality a sales message. Statistically, the advertorial approach has been proven to sell much more product.
People still love to post banner ads and can drive lots of traffic.
Advertorials yield less traffic, but better traffic. These are people who are interested and driven from a trusted resource who honestly endorses your product. This endorsement is critical. This has to due with the extreme targeting of the message and our conversion piece. Now we generate more traffic for the programs, but often through banner ads.