There's no particular reason to doubt the claim as made, but there's no easy way to check the figures, either. The Globe and Mail still hasn't been audited by ABC and the distribution of free papers by both publishers is sufficiently drunken to confuse real paid readership. The superior distribution system that it enjoys in Southam newspaper cities, where it invariably leads the Globe. Its substantially discounted price. On Saturday, the Post is half the price of the Globe.
Price can be paramount.
Slug through the carpet of cast-off freebies in the Toronto subway. They're telling us something.