They could try earning it. Just an idea. The Washington Post Company P said happiness aka inner peace conveyed status. As well as spare time, and quality of health care. P says that his fancy stereo system adds to his happiness, as well as his home and his fountain pens.
P drives a fancy car.
According to part of the column, George Will wrote that years ago you could tell the prestige of the driver by the car he drove. This is not true anymore. Also most people today have TV's, VCR's, computers, etc. One man called in to say that he makes over one million dollars a year but chooses to drive a truck and rarely dresses up for work, certainly he doesn't wear a tie. Another man called to say that a man would gain prestige for having sex in the Lincoln bedroom with a sexy actress.