This only relates indirectly to what we do except that we are global, it can last a long time, targets in a very precise way and is probably the lowest cost per customer of any form of advertising. And, as any savvy Web marketer knows, submitting alone does nothing to bring you more traffic . You must be positioned in the first one to two pages of results to be found. The following scale demonstrates how each Web marketer rated the over-all effectiveness of the following methods on a scale of 1 to 5, with 5 being the most effective. Strategic Linking 2.44 Spam 1.8 Search engine positioning along with the major directories is the most cost effective way to promote a Web site .
Recent studies prove that banner advertising is becoming less and less effective.
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