He wants something in direct opposition to the good guy. He may also be in crisis because the good guy is in his way. Two people who want something so badly that their entire being is dedicated to it makes good action. It doesn't have to be heavy drama. It can be humorous, light, good escapism.
Sports teams do it every day.
But the characters have to want something. The crisis is just the beginning. The next power point in a story is the main section of the story between the crisis and climax. If this part drags it puts people to sleep. Typically the protagonist is going to face about three obstacles, each one more difficult, the tension mounting with each one, as he struggles to attain his goal.