While some firms are removing attorney headshots from their Web sites to ensure security, others are finding creative ways to use photos in attorney bio pages.
New clients use the props as conversation ice breakers.
Key client programs. Like our peers in Big Five accounting firms, more firms are creating teams targeting their most critical clients. This proactive strategy helps build a wall around key clients. It's all the rage these days. Orchestrated by brilliant strategist Lisa Dutton, the broad integration of this textbook branding program is gaining the firm a well-deserved spot in national marketing lore.