Head- Centered Planning begins with a thought, turns into a feeling, and ends with a thought. The rule here is that any plan that ends up in your head is a thought, and, because of that, won't work. The Business Plan That Always Works is dominated by your feelings, not by your thoughts. And because of that, it is propelled forward because you want it to work, as the expression says, with all your heart. The point I'm making here is that despite everything you've been taught to the contrary, cerebral motivation has no momentum of its own.
Thoughts die cold and lonely.
A plan which describes the future, with no heart, is a plan destined to fail. Which means that it possesses an enormous amount of energy, which people describe as passion. And we all know what passion can do when it's poured into a personal cause. That Always Works is, after all, a personal cause filled with passion. It must begin with you and end with you.