For Southwestern, that equates to twenty-four semester credit hours. This represents more than 5,100 households. Elva asked about non-alumni gifts, Trustees, parents, and friends. Rick responded that all University trustees are expected to support the Annual Fund. Cathy mentioned that parents receiving the Quarterly and other information while their students attend SU are more willing to give to the Annual Fund.
Parents know where their money goes.
Cindy said that all current parents receive the Quarterly, but after their student graduates, only parent donors continue to receive the magazine. Skip suggested offering parents the opportunity to subscribe to the magazine. Steve Alex thought the new scholarship appeal should encourage parent participation. He mentioned perhaps re-acquainting with parents whose students graduated in the eighties and nineties. Mollie asked if private colleges had a program equivalent to the publics, Texas Tomorrow Fund.