I tried a hundred times to quit smoking. It was pretty hard. And it's great to see it. And I congratulate the students who are involved. A complex, comprehensive and integrated approach is needed.
Regulation is one of the most powerful tools in the fight against smoking in Canada.
And that's why today I'm announcing that we intend to file two proposed regulations that will make a real difference in this fight. The first has to do with changes in cigarette packaging. Under these proposals, every package of cigarettes in Canada will have to bear one of 16 messages that will take up fully one half of the front and one half of the back of every package. We believe this will make a difference. The cigarette package is one of the most important marketing and communication tools available to the industry.