Economics has never worked like this before. Radial tires tripled tire wear and temporarily hurt the tire industry. Digital stuff is different. That's because consumers of bits are not just people. They are also machines.
Smart machines proliferate like bunnies and eat bits like horses.
Telephone companies were slow to get the Web. Shunned altogether is your local phone company with its cloddy frame relay switches and slow provisioning schedules. With Yipes, you pay for bandwidth only when you want it. Call Yipes and order a boatload for tomorrow's three-hour analyst videoconference. When you're done, scale back.