An introductory course that will introduce and explore the process of initiating exchanges. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges which satisfy individual and organizational objectives.
Marketing embraces more than selling, or advertising, or any single function.
Marketing is a complex interaction of many activities leading to an eventual exchange. This course will focus on what these exchanges are and how they take place. Course Objectives 1. Introduce students to basic Marketing concepts, definitions, and techniques. Demonstrate the importance of the interrelationships between Marketing and other organizational functions.