All the consumer has to do to become like the portrayed image is purchase the product. They will want to identify with the product and may already have preexisting ideas and beliefs. When people are in a good mood they can not concentrate very well, central processing declines, and therefore will not be able to distinguish between a strong argument and a weak one. Therefore, ads for luxury items seldom contain convincing information to purchase the product or will try to highlight the product itself, distracting from the text in the ad. Another obvious market to people's vanity is that of plastic surgery.
Many plastic surgeons try to lure customers with the hope of looking younger into their office.
There seems to be a fear of aging that is becoming more pervasive in society today. It is seen as disadvantage to look older in some professions. The recent presidential election is a good example of this trend. This also leads to how important appearance is in our society. It is, in part, because of advertising that people have this surgery.