Tell them something you wish you'd done differently, or a costly mistake that taught you a lesson. If you volunteer something like that, the reporter won't have to dig for dirt. Keep it light every chance you get. Point out what an excellent interviewer the reporter is. Tell her how creative she is.
Transitions Controlling an interview is a matter of emphasis.
Change the subject whenever you're ready. Taping The Interview Consider taping any interviews you do. Our free bi-weekly newsletter filled with proven marketing tactics.