We will support individual and community choice by improving information and awareness of the impacts of different ways of travelling. We will promote a climate where the effects of those choices, on the individual, on their environment and on others, are better understood.
Many local authorities have travel 'awareness' campaigns, often with quite limited resources.
Their main aim is to increase recognition among local people that there is a need to reduce the environmental impacts of car use. The campaign provides a climate in which specific measures aimed at achieving this, whether voluntary or through regulation or charging, can be accepted. We strongly welcome these initiatives. Most local authority campaigns are branded under the logo 'TravelWise'. TravelWise'-a local authority travel awareness initiative, started by Hertfordshire.