Marketing is a critical component in presenting the student athlete for scholarship opportunities.
School coaches, club coaches, teachers, parents and professional marketing companies are all on the same side, attempting to be the very best advocate possible for the student athlete. The difference is in the intent, depth and extent of the approach. In many cases, athletic focus is paramount for the university coach. Many of these individuals are well paid and job security depends on turning out winning teams. It is only natural that these coaches seek out high school and club counterparts who have been successful and have built a reputation in a particular sport.