Organic food is becoming an increasingly obvious choice.
People today are more aware of the damage pesticides used in agriculture cause.
Whilst pesticides are initially very effective, soon the pests become resistant and stronger and stronger pesticides are used. The unnaturally high yields also strip the soil of its nutrients, until eventually the soil becomes barren and uneconomical to farm. Now the soil is frequently turning barren or the victim to new, pesticide resistant insects and farmers are heavily indebted to pesticide suppliers and landlords, with little hope for a way out. Of the pesticides commonly used on our land, many are known irritants and suspected or known. Pesticides have been shown to enter the food chain and disrupt the natural balance of the eco-system.