Success of Search Engine Rankings. It is imperative for a web site to be listed near the top of search engines for their keywords and phrases. Strategic and high search engine and directory placement serves as a major source of traffic to a web site. There are three primary reasons web sites fail in attracting significant traffic through search engines and directories.
Most web sites fail in the search engines and directories because of serious web site design flaws.
The Compass team designs quality, fully functional web sites that do not sabotage the Internet marketing efforts and provide the web sites a distinct competitive advantage in the search engines and directories. Other web sites fail because of improper or incomplete search engine submission. Many web designers and Internet marketing firms use automatic search engine submission software to register a web site with the search engines and directories. The problem with the use of search engine submission software is that it does not verify the successful acceptance of a web site by the search engines. Many are not accepted.