Rickel believes it is a mistake to spend the first seven hours of your day collecting a story and rushing it to air in the last hour. If you do that, chances are the customer is not going to benefit from that story, he adds. Rickel says most of the stations he consults have systems set up in ways similar to those outlined in this book. This is real. This is not some fantasy.
Some managers try to solve their problems by working backwards from the newscast.
A lot of stations plan. But, a lot of stations just plan logistics and develop a list of things they are going to cover. Not everyone can apply these concepts in the same way. They are always planning with their customer in mind. And, they are flexible enough to make changes when necessary.