And your promotional budget might be almost non- existent. But this book will tell you how to get results, even with an investment of 96 cents a week. Because most people are doing such a bad job of marketing that the results they achieve are in spite of their efforts, and not because of them. But you will learn how to do it right. You'll learn a wide range of strategies and specific tools, with actual real-life examples, applicable for small or large marketing budgets.
Traditional business thinking focuses on increasing efficiency and reducing costs.
Standard nonprofit thinking stems from the idea of community service. And artistic thinking is based on creativity. Marketing Without Megabucks will show you how to combine the best of business, nonprofit, and artistic thinking. This is a book that every business owner, every publicity manager, and every nonprofit agency executive will want to own. This image could be appropriate if you stress personalized service and a convivial atmosphere, depending on the type of business.