Plans for the year 2000 include distributing the program among other metro offices. The focus of the program is the role of middle managers as agents of change. The TRS is an online, intersession project that will require collaborative tasks fully facilitated by program faculty. Of special note is the development of a customized strategic planning tool by several of the program faculty which runs on Lotus Notes. Description The IBM Marketing Management Conference is a unique design of an internal case study built each year by IU faculty to focus on pre-identified business themes for upper level marketing management.
Participants use the conference as a spring board into development of their annual marketing plans.
The Whirlpool BAT program was developed to meet the needs of business units worldwide in developing more sophisticated business analysis tools. At the same time, the program has a corporate objective in standardizing key analytic processes to insure consistency of business performance information across all regions of the world. The Ashland Chemical Strategic Marketing Program is designed to facilitate a deeper integration of strategic marketing thinking across all levels of management. 10 days Description GPED is a consortium of both corporations and educational institutions. The focus of the program is on developing the skills of contextual analysis requisite for entering new markets.