Then there are the local boys made good. Obviously each city has them. We know that Alessandro Manzoni was a big noise in Milan because the main street is named for him. It might not make you rush off to read I Promessi Sposi , but it might. Let's not forget the local girls too.
Streets named after women in Milan are few, but there are some.
Right by Via Piacenza, there's Via Gaetana Agnesi. I find that having streets named after people makes you associate them with them, if you see what I mean. There's Via Archimede for a start. What the passers-by shrieked is not reported. Stoic and ascetic the ancient Greeks might have been, but having dingle dangles fly by without benefit of bath-towel was surely enough to raise an eyebrow, if not a comment.