To some, rodeo is a sport. But to most competitors, it's a way of life.
Professional rodeo is the only major competitive sport that has evolved from a working lifstyle.
Its devlopment over the years is brought to life in today's spectacular rodeo events, both timed and roughstock. This is where the most talented conpetitors challenge the toughest bucking horses and bulls to hang on for the most thrilling, high-scoring, eight second rid of their life. It is also where the cowboy races against the clock to throw a calf or steer to the ground and rope it in record-breaking time. The rodeo is a sport comprised of proud, courageous competitors and we salute their dedication, strength and skill through the American Legacy Rodeo Collection , designed and sculpted by all-American artist, Bill Frank. In 1971, he joined Walt Disney World as a visual merchandise coordinator, where he designed and fabricated themed movie windows, animated figures and giftware for WDW and Disneyland.