It allows us to give every user a voice, and that gives us powerful information. As a complement to other metrics such as traffic analysis, Web owners, developers and managers can more effectively deliver solutions that work for their site's users. Since it was made available for beta testing in November 1999, more than 75 companies have installed OnlineOpinion, generating more than 30,000 page ratings. It's important to get real-time feedback from our customers to keep our site relevant and fresh. The first of a suite of Web-based feedback tools developed by OpinionLab, OnlineOpinion is the only management tool that allows subscribers to hear directly from their actual users and gather quantifiable feedback to manage their business strategies.
Users can also provide written comments and rate specific aspects of any page.
Subscribers can choose from a variety of report configurations. OnlineOpinion can be downloaded and installed on a subscriber's site free of charge. No user download is required. About OpinionLab Drawing on experience in the media measurement and design industries, OpinionLab offers a suite of unique, Web-based measurement tools that help organizations optimize their online efforts. OpinionLab is based in the Chicago area.