Given a scale of 1 to 5, people ranked all three factors as very important. Recuitment and Retention Work-site child care is a strong factor in retaining employees, including managers and senior managers. Productivity Employees report overwhelmingly that work-site child care enables them to be more productive. Most are able to concentrate better, work with fewer distractions, and have fewer interruptions as a result of quality work-site child care. Employee Morale Work-site child care increases peace of mind, quality of family life, and company image with employees and the community.
Many people indicate that work-site child care is helpful in attaining their career goals.
The Methodology Simmons and Bright Horizons worked together to develop a questionnaire that measured the attitudes and opinions of parents with children currently enrolled in Bright Horizons centers nationwide. Approximately 1,600 questionnaires were mailed to parents with children enrolled in one of 17 Bright Horizons centers across the country, where the employer provides and subsidizes access. The response to this study has unearthed some exciting and groundbreaking information. We wish to extend our deepest thanks to the companies that participated, and to the parents at Bright Horizons locations who responded.