Bottlers See New Ads. At annual bottler meeting, Dr Pepper president Jack Kilduff announces goal is to double Dr Pepper's current volume of 496 mil cases to 1 bil cases by 2009. We're confident you'll pledge the same.
New ads focus on taste .
Bottlers like new ads in general, but some worry whether consumers will understand 15-sec diet spots. Snack food tie-in . Senior vp marketing Cindi Clark says company plans cross-promotion with Snyder's of Hanover snack foods. Green Sheet shows Dr Pepper US bottling territories by system. Kilduff implores bottlers to give Dr Pepper more display activity.