Although there have been great improvements in therapy and survival in industrialized countries, prevention efforts leave a lot to be desired. There were 40,000 new HIV infections in the US last year and the rate of new infections in Western Europe and the US has remained unchanged for a decade. AIDS is wiping out hard-won development gains in these countries.
Young people are particularly at risk.
Reaching young people, the future of our planet, is a key element in the fight against the AIDS epidemic. MTV International is using such techniques to design special programming on AIDS issues targeting the young people who make up MTV International's main audience.