For every reader who gets the weekly tip, at least two others have not signed up for the weekly emails. Each publication is supported exclusively by advertising. As a testimony of the advertising effectiveness of the publications, most of our major advertisers have been renewing since the publication began. In January of 1998, we launched PalmPower Magazine, a highly successful web-based publication on the PalmPilot and in August of 1998, we launched DominoPower, now the leading publication for users of Lotus Notes and Domino. So there you go.
Publishing is in our blood.
Our business plan is to reproduce the success of PalmPower and DominoPower, launching many more exceptional publications. Both are web-based publications. We feel we're in partnership with our advertisers to make sure they make money. It seems to be working. Many of our current advertisers have been running their ads since the earliest issue.