The 3-month policy is intended to ensure that we have the most updated and accurate household information on the Alliance Master File. This is a critical component in the accuracy and quality of the models we produce. The policy insures the cooperative spirit among our participants so that each participant is sharing equally in the process of supporting their own benefit.
Models improve dramatically when the client's file is up to date.
The more recent the transactional data - the more accurate the picture of the client's households, which will improve the accuracy of the model created. It is in the best interest of the participant to keep their file as current as possible. By our agreements we specify a schedule to insure every participant is current. However, in the event a participant's file recency is greater than 3 months, no orders can be shipped without the written approval and assurance by the participant that they will immediately rectify their delinquency. The client's allowable usage is calculated as 12 times the 18-month count of the client's households on the Alliance Master File.