That's 71 million families. But there's still much work to be done. And more opportunities. Let's look to the future that we can create together, and let's see that future clearly. One thing we all see is that this is a new world in our industry.
Professionals serving every aspect of homeownership see that no one has a lock on any customer.
The homebuyer isn't who she used to be either. So do evolution, excitement and expanding homeownership. A big number, still only 5 percent of the entire market, but it's expanding. Through technology, it is increasingly possible for any mortgage lender to contact anyone anywhere, start a transaction, and bring it to a close on the same day and have it funded by us in the secondary market. Firms struggling with the perils and possibilities of e-commerce and technology are wasting half of their energy, because the peril is not embracing the possibility.