In addition, newspapers can establish whether direct selling or telemarketing is the best sales approach. This publication is packed with smart ideas, information, data and how-to advice on increasing your display advertising. Experts, who have been on the Internet's front lines, take you through the process of getting your newspaper online and your classifieds up on your Web site. Filled with informative statistics and comprehensive data, this report offers indisputable evidence confirming that newspapers clearly outperform direct mail as the primary advertising source for Americans. But, radio falls behind newspaper in all the major product and service categories.
Newspapers are what consumers rely on.
America's Marketplace America's first form of advertising, private-party advertising remains the most important element to the success of today's classified sections and development of newspaper readership and circulation. Yet, private-party advertising is under pressure from both print and online competitors. Now you can compete against professional journals, employee referral programs, job fairs and alternative media. NAA's fact-packed kits demonstrate what ad features work best, what's counterproductive, how to sell relocation, exploring online services and niche publications and more. In addition to a research report, each kit contains a slide presentation, a desktop module, floppy disks for customizing calls, a user's guide and 10 leave-behind brochures.