Its vision is to ensure that community pharmacy is recognised as the community's trusted medicine specialist - dedicated to their health and well being. The Guild aims to assist its members to operate profitable and professional businesses, thus ensuring the long-term viability of community pharmacy. It is a powerful lobbying voice and seeks recognition of community pharmacy on local, state and federal bodies which direct the course of small business and health services in Australia. Membership is offered to registered pharmacists who own their business. Associate membership is available to those pharmacists who do not own a pharmacy, including managers, graduates and students.
Nominal membership is also a obtainable by former pharmacy owners.