It is astonishing how many times we do things in a way that challenges the ascent of humanity.
Motivation takes time and thought and a willingness to share gains.
Which is why, I guess, a lot of people figure it is complicated. This is a critical challenge for big companies and their megabrands. Another two years of research will probably only move your confidence level to 83 percent. The second is my three-hour law for shaping business strategy. Even the most seminal decisions can and should be made by the right people, with the right summary information, locked away off-site in a room with no chairs and no phones in it for three hours.