Take a look at the magazine and newspaper world today. Fees are down. Those areas are inundated with competition. When their business gets down, they may go to the wedding market. They'll be giving credence to those outside of the traditional realm.
Many photographers look toward that price market.
We have to differentiate ourselves and identify what we have. We have to communicate to the consumer. We need to make people know the difference. Award-winning photographers, when they're hungry enough, will come in and impact our photographer's world. In the context of wedding photography it has been so butchered that many of us are struggling to define true photojournalism.