Many marketers dismiss video direct-mail without analyzing the numbers, assuming it's too expensive.
When you factor in lower costs with significantly higher response rates, video direct-mail is the clear winner versus print in terms of your return on investment. If you market your product or service using direct-mail print campaigns, nobody has to tell you that response is plummeting these days. You call it your shrinking marketing dollar. Try substituting a video or CD for your print materials. Many marketers have found that new-media products are an exceptional way to break through the promotional clutter.