Their recommendations and findings resulted in a comprehensive communications strategy that uses a variety of media and messages to reach young people, their parents, and other youth-influential adults. Campaign Goals To educate and enable our country's youth to reject illegal drugs, especially marijuana and inhalants. To convince occasional users of these and other drugs to stop using them. To enhance adult perceptions of the harm associated with adolescent use of marijuana and inhalants. To emphasize to parents and other influential adults that their actions can make a critical difference in helping prevent youth drug use.
Young people can learn how to make good decisions to resist negative peer pressure.
Every child is at risk for drugs, even yours. Parents play a key role in whether their child abuses drugs. Be aware of the little-known harmful effects of inhalants and marijuana on your child's life and future. Through the use of content-based Web sites and Internet advertising, new forms of interactive media provide longer, more engaged contact with the viewer. The Campaign represents the most comprehensive interactive media effort ever launched by the federal government.