This gender gap can be closed by adopting this four-step process toward awareness. Admit That Gender Differences Exist. Women appreciate men who work to get on their wavelength, respect and understand them. There is a fine line here. This requires sophisticated skills involving an awareness of general cultural patterns and examining each buyer more closely for his or her individual personality style.
Studies show that women listen better than men.
They respond more by smiling, giving verbal feedback, nodding their heads affirmatively. Salesmen often presume that women are agreeing with them when in fact they are not. When men nod, it usually means agreement. Directness of Speech. Traditionally, men use the speech of business better.