As we move into the new year, the Internet remains an essential element for conducting business in freight transportation. Companies without an active Internet strategy are in danger of missing out on its potential to create greater efficiency in operations, strengthen customer support, and attract new business. For transportation companies, Web sites are mandatory. Above all, they provide an unprecedented way to communicate and bond with customers, suppliers, and partners worldwide. These sites provide some form of customer-specific information in a secure environment.
Online communication is available, and there are much greater depth features and applications.
For instance, where Level I sites provide a printable copy of a needed shipping document, Level II sites allow you to fill out and generate the completed form. Customer-specific pricing may be available, or the ability to generate reports. Value Chain Re-Engineering. Companies that have achieved Web sites at this level are providing connectivity of business processes that creates lasting relationships with customers, suppliers, and partners. For example, Roadway s Level III e-commerce strategy lets us build stronger bonds with customers, suppliers, partners, employees, and shareholders.