To keep pace, start comparing yourself against your competition on the web, not just in your home city or region. You'll gain a big-picture perspective on your strengths and weaknesses, and opportunities and threats in the digital marketplace. Highlight Success Stories . Share this with the world. If you've received praises from customers in different countries, make a special effort to post this positive feeback.
Testimonials are powerful marketing tools in any culture.
Show a Human Face . In both the real and virtual worlds, people like to know who they're dealing with, and how a vendor is qualified to deliver a product or service. Address this need by posting pictures of your senior management on your website, along with brief biographies. You'll improve your credibility and rapport with online visitors. Pay Up .