The Internet has significantly raised the bar on what people expect from all types of digital content.
Users now expect to easily browse, search, download and share information any time, anywhere.
Until recently, these types of interactions applied primarily to text-based information because traditional video, even in digital form, did not lend itself to these new levels of interactivity. To fully enable video for the Internet, it must be fully indexed at a fine level of granularity, intelligently prepared in a device-independent way, and delivered by an application platform that can exploit the index information. The rapid growth of new digital devices and developments in Internet technology have created new content delivery opportunities. This trend coupled with the constant desire to streamline processes and minimize operational costs are the driving forces behind cross channel content management, a new approach offering a produce once, distribute many framework for multimedia content. Content providers wishing to deliver content over multiple channels including traditional and new media will benefit from this presentation which will cover the technical, business and operational issues associated with cross channel content management.