Although the internet banking market shows enormous potential as a tool for building customer relationships, Internet banking efforts are still in their infancy. Very few banks have achieved quantifiable success from their Internet investments. A customer's overall experience online is based on a web site's speed, content and ease of navigation. Your customers have clear goals in mind when they come to your site and your marketing and web development teams work hard to make sure the site delivers what customers need. Whether visitors come to buy, register, or search, delivering a satisfying customer experience on your site will keep them coming back.
Online banking is on the rise, represented by a dramatic increase in consumer participation.
International Data Corp tallies the number of American households banking online at 22.8 million by 2004. As consumers grow accustomed to banking online, superior customer experience will determine which online sites succeed in conversion and retention of their customers.