He was promoted to his current position at Liberate in January. And in a market that's moving so fast, looking over the horizon is the right thing for us to make sure we're not missing the opportunities that are out there. Although everybody hasn't touched it yet, I think that is now inevitable. Now the question is how does that affect a consumer's life and how does that affect the business models of television in general. And lots of things change when that happens.
People can skip commercials.
People can view their own prime-time programming across channels. People can blend traditional TV with streaming audio and video and make their TV experience much more interactive and rich. Those kinds of things are paradigm shifts, and that's what Liberate is bringing to the industry.