Search engines can send a customer to any page of your site. This is why it is extremely important to make it easy to get back to your home page from any other page on the site. Great web sites have multiple means for their customers to give them feedback. I remember a phone call I got recently from a distressed web site owner that couldn t understand why he hadn t gotten a single phone call over the last month. Apparently he had recently changed his web hosting and never bothered to check his email script.
People like to be able to talk to somebody on the phone when they have questions.
If they can t reach you on the phone, they will move on to a company they can reach. Always remember that building a successful web site takes time and sustained effort. It is a task that is never quite done because it can always be improved. Following these Ten Tips is but a first step to making your site stand out from the millions of other web sites. If you found this article helpful please tell your editor.