Includes focus on data generation, retrieval, analysis, and utilization in managing and decision-making activities. TMGT 500 or equivalent Course covers special topics of interest to the students. Course credit and topic are arranged between instructor and student. This course utilizes an interdisciplinary foundation of fundamental concepts about the nature of people and organizations. Its purpose is to integrate the four elements of people, structure, technology, and environment in the development of a basic theory as to how and why people in organizations behave as they do.
TMGT core courses Exposes the student to the process of strategic decision-making.
Emphasis is placed on the use of SWOT analyses in development of the strategic plan and the determination of the long-term character of the enterprise. Cases will be analyzed, and classroom presentations will be made by distinguished industrial executives and leaders. The purpose of marketing research is to generate information to improve decision making. This course focuses on determining when research should be conducted and designing the appropriate means for gathering and interpreting information. The course examines issues from the perspective of both the manager and the researcher by relying on extensive readings, cases and assignments.