B.Strategic planning is the broad, all-encompassing planning that involves determining the organization's primary objectives and adopting courses of action and allocation of resources necessary for achieving them. C.Tactical planning - focuses on the implementation of activities specified in the strategic plan.
Resource allocation is also part of tactical planning.
Good relationships with customers can be a vital strategic weapon for a firm. By identifying current purchasers and maintaining a positive relationship with them, organizations can more efficiently target their best customers. B. Furthermore, studying current customers' buying habits and preferences can help marketers identify potential new customers and keep in touch with them on an ongoing basis. Steps in the Marketing Planning Process A.Mission definition B.Determination of organizational objectives C.Assessment of organizational resources D.Evaluation of environmental risk and opportunities E.Formulation of marketing strategy F.Implementation of marketing strategy through operating plans G.Monitoring and adaptation based on feedback. SWOT Analysis A.SWOT is an acronym for strengths, weaknesses, opportunities and threats B.This analysis is a planning approach that focuses on the relationship between an organization's internal strengths and weaknesses and external opportunities and threats.