We know that cultural traditions endow colors with powerful meanings that can differ greatly from place to place. For example, in Europe and the United States, black is the color of mourning. In many tropical countries and in East Asia white is the color of death. On the other hand, white is the color worn by American brides, while brides in much of Asia wear red. If you would like to participate in a world-wide survey on color symbolism , try this link.
Most colors carry both positive and negative implications.
The downside of red evokes aggressive feelings, suggesting anger or violence. Orange is the color of flesh, or the friendly warmth of the hearth fire. The positive implications of this color suggest approachability, informality. Yellow is the color of sunshine. This color is optimistic, upbeat, modern.