High-tech companies have some really smart people who design their products, which for the moment we'll classify as either hardware or software. People who design hardware and software are the sorts of people high-tech companies advertise for. You're forgiven if you are one of the many hundreds of thousands of people who've been convinced by such ads that there's no place for them in high tech. Well, there's something you should know.
Newspaper ads cost a lot of money.
So high-tech companies will only advertise for the positions that are the hardest to fill. Shake that negative feeling off right now. Few companies advertise for the nontechnical positions, but they are there. The truth is that good people are hard to find, even in times of economic downturn. The practice of not advertising for such positions plays squarely into the hands of people like us, who make a plan for getting into high tech and then execute that plan faithfully.