Additional time is needed for the planning process, but the end results pay off, as evidenced by the statistics above. I also believe that the contractor role makes the informal marketing steps even more vital excellent service at the reference desk combined with mini marketing moments and professional attitudes help to smooth the way to a positive presentation opportunity. Marketing is an ongoing function in my library. The task continues at all times, and changes as my customers, technologies, and information environment change. I have updated my marketing plan for the 2000 fiscal year, and will be looking for increases in our Web subscriptions and increases in library usage by the general public, as well as more overall library usage again.
Marketing is fundamental to libraries.
It s exciting to plan and execute and satisfying to see in measurable, positive results. Alison M. Keyes works for GCI Information Services and is the supervisory librarian at the U.S. Environmental Protection Agency Region 10 Library in Seattle. She has an M.L.S. from the University of Washington and is the immediate past president of the Pacific Northwest Chapter of the Special Libraries Association.