Principles and techniques used in personal selling. Includes in-class sales presentation. In-depth study of market research, theory, techniques for conducting market research, and marketing strategies for small businesses. An advanced course for students interested in marketing. A case study course of the formulation, implementation, evaluation and control of business strategies and their supporting organizational policies.
Students function as consultants to area small businesses and industries under faculty supervision.
Strongly suggested as an elective for students in management, small business, and marketing options. Practical experience in a successful business operation. Prior application required. A student independently studies a business topic with help from instructor. Topics of special interest in business.