There are more chances for implementing and developing a reform that can be adopted by individuals or small groups, so it does not require a large number of adopters for the first use. Assertiveness training is one model for growing a social innovation. A good number of people have made moderate income by writing books or leading workshops. An electoral system must be understood by the citizens to ensure they accept the election results. This favors simple systems over more complicated ones.
Most voters accept the plurality rule because they think they understand it.
But the strategies it forces on voters and parties are not simple. Perhaps our problem in achieving electoral reforms is that we want everyone to share our ideas about voting rules. Reformers need to sell results not mechanisms. Organizations working to reform voting rules are listed on the resources page .