The most prevalent complaint from these groups was the lack of specificity provided by the rating system concerning sexual, violent or indecent material. Parents are more likely to be receptive to an easy to use system. The more detailed the rating labels become, the more confusing the system will become. Another issue addressed was the fact that the parental guidelines did not provide ratings for news, sports and commercials. However, this should not be a problem since most advertisements target a specific audience.
Viewers can rely on the program block to also block the commercials included in that program.
Also, rating news could cause problems, because the 1996 act does not allow any political or religious programs to be rated. Another imperative issue involved in making the V-Chip successful was making parents aware of the new technology available to them. By April of 2000, all television sets 13 inches or larger contained V-Chips, and all major TV programming distributors were encoding and transmitting rating information. The FCC and the broadcast industry put a great amount of effort into creating this technology, and one of the main goals of the FCC's V-Chip Task Force was to make consumers aware of the technology. Most major networks have made efforts to educate the public about the V-Chip rating system by producing public service announcements.