The Internet is the fastest growing form of mass media ever. It is growing so rapidly, that it is already taking large numbers of people from traditional media such as print and television. This is great for us because our market is growing and our ability to give more kids access to free online educational games increases as well. The number of individual online users is expected to reach 194 million by 2005 according to Jupiter Communications. The number of mothers online has quadrupled since 1997, from 4.5 million to 16.4 million.
Parents cite education as the leading reason for getting their kids online from home.
This is especially important for the advertiser because it is the parents who are the buyers of products and services for their child.