A company with vital technologies whether or not it is large. Manufacturers of chip manufacturing equipment. One must communicate buyer, seller, item being sold and value in order to complete a sale. The vast bulk of publics have no interest in what a company communicates, but some always do. Awareness through the senses of an external object.
Most people perceive little outside of immediate self-interested concerns.
They tend to accept facts unless they have a strong personal interest. Clinton and the terror attacks right after his confession. Perception as old as individuals. Adam and Eve. The snake depended on changing Eve's perception of God.