Users can quickly and conveniently locate housewares, gourmet foods, consumer electronics and computers, collectibles, books, sports gear and general merchandise. Our research shows Real Cities users are twice as likely to have made online purchases based on information found online. It makes sense to now offer our users access to a shopping guide that provides a comprehensive selection of goods 24 hours a day, seven days a week. The Real Cities Shopping Guide benefits both consumers and merchants. Soon, Real Cities will be providing merchants with the ability to easily build online storefronts if they are interested in joining the shopping guide.
Merchants can use the guide to strengthen their relationships with consumers.
Merchants also get the convenience of online sales and the ability to reach a much larger audience of consumers without costly infrastructure investments. In addition to representing national and local online merchants, the Real Cities Shopping Guide enables users to locate local merchants who are not yet online. Through its online Yellow Page listings, consumers have access to information on local businesses in each of the Real Cities markets, whether or not they have a Web page or online storefront. With our network-wide shopping guide, we're now able to extend this success to our users in the form of convenience and choices. It helps our users make immediate minimum-effort purchases.