The response is normally quick, Yes, we have a new attractive website that has just been redesigned. This usually gets a response after a delayed thoughtful pause along the lines of, Yes, but we could do much more or No, we are struggling to create business value from the Net. New models of strategic thinking have to permeate the organisation.
New processes have to be created to fit the new business models.
Organisational hierarchies need to learn flexibility and to open up departmental boundaries in an effort to speed up information flow and decision-making. A culture to encourage experimentation and learning has to be nurtured. Indeed, the innovative potential of the Net has to permeate every nook and cranny of the organization. Changing paradigms call for different mindsets. Strategic leadership in the on-line world requires a detachment from the legacies of past successes.