Color can play an important role in setting your image . For an authoritative image, wear medium to dark colors, red or yellow and clothes with sharp contrast. Straight lines in patterns project an authoritative image, while curved lines make you more approachable. Market research should be an ongoing activity. Much of what a caterer sells is intangible.
Yield management assigns and changes costs.
There has been a shift from service to value-pricing. Reprinted with permission, Restaurant Business, Bill Communications. A Tool for Capacity-Constrained Service Firms. Copyright Cornell University. Used by permission.