Many members are not aware that they have something to offer or are not self-confident in their abilities to contribute. Members want to offer assistance to the association, but want to make sure that their experience is gratifying. Members want to be successful in their efforts on behalf of the association. Most members will not be aware of the amount of time and work involved in volunteer efforts. Level of member involvement will vary depending on each member's experiences, obligations, desires, and objectives.
Many members are unfamiliar with the basics of association management.
They will need direction, education, and resources in order to achieve the association's goals and to be gratified by their contributions. With proper tools, most members will meet or exceed the challenges of their assignments. Some members may aspire to a position for which they are not well suited. They may not have the skills to accomplish the duties of the position or the time to devote to it, yet they may still seek certain roles because of prestige, power, or other perceived or actual value. Leaders should widen their team recruitment efforts beyond their circle of personal contacts within the organization.