All answers are recorded anonymously so each person's opinions are given equal consideration regardless of his or her role or position in the organization. When people talk in pairs, they tend to be more open and honest. The process helps people to get to know one another around a substantive exchange. Involvement in analysis. Instead of outside experts analyzing data, participants consolidate the data to a few key points.
Participants learn about diversity and similarity of viewpoints in the large group.
Excitement and energy. As the interview phase progresses, the noise level increases. Description of the Process Develop the questions. Questions must be developed beforehand, once the specific content is identified. Good interview design questions require careful crafting.