That is the question this site answers. Simply stated, stickiness does matter. Stickiness Redefined As already discussed, stickiness is currently defined multiple ways. Media Metrix, the leading digital media measurement company, measures stickiness solely on the average time spent at a site per usage month. The same can be said about the depth of a visit.
Traditional definitions dictate that the deeper a user gets within a site, the stickier the site.
But depth can also mean a user is surfing aimlessly because he or she can not figure out how to finish a purchase due to poor site design. The point is that for e-commerce sites, the rules and metrics for success are different. To solve this problem, we define stickiness differently. Stickiness refers to a website that is so easy to use, meaningful, and personalized to individual users' preferences that it encourages them to visit often and complete transactions. For the purpose of this project, our refined definition pertains solely to an e-commerce website accessed via a personal computer.