It can be mentioned here that radio had an important role in the 60s and 70s in teaching farmers the new techniques of agriculture and a number of its programs became very popular with farmers. There obviously appears need for more airtime on issues of environment and development. But more urgent is the need to make effective use of whatever airtime is available on radio and television. Apart from the official control, another problem with the official electronic media appears to be lack of orientation of policy makers and producers on the environmental issues. They are invited to become members of the forum and join in most of the Forum's activities.
Video is one effective electronic medium that is completely out of any official control in Pakistan.
To enlarge the reach of the VDRC, WWF and FEJP this year arranged a countrywide Moving Film Festival. This festival started in May and ended in July. It traveled to six cities in the four provinces and was well received everywhere. Fortunately, Pakistan has a vibrant independent press, which has a strong tradition of criticizing the government and exposing its negligence to the public. The press in Pakistan is unluckily sharply divided in English and vernacular newspapers.