Before you start your page, you need to decide what's going to be on it. If you think it may end up being a lot of pages, you may want to draw up a sort of blueprint of it before you get started. At the bare minimum, you should have an index page that has some sort of introduction to what your site is about, a page with your information on it, and some way for people to get in touch with you.
Most people like to have a links page as well.
For example, if you're going to keep your links to other pages on your site in some kind of order, you have to decide what order. You'll want to have your news page somewhere prominent, and you'll want to put your links page last. You don't want people leaving your site before they're done with it, so don't offer them a links page in the middle of the list of places to go on your site. You want them to be totally finished with your site before they go wandering off. Also, you need to make sure your site is navigable.