In general, those reviewers who have large numbers of outside visits get those views by writing about topics of public interest such as computers, automobiles, or movies, and use an external partner site to promote nonmember visits. Peter gets 374 HR s in ten minutes when he writes a new review. My interpretation of the numbers is the following. Popular reviewers have cultivated a following either in the Epinions community, outside Epinions, or both. This following is indicated by the number of people who trust the reviewer and by the number of member and non-member visits.
Popular reviewers trust wisely.
When I exclude the one reviewer who trusts only three others, the ratio of the number of people the most popular reviewers are trusted by to the number of people they trust is about 10 to 1 on average. Advisor status obviously assists in the popularity of most of these reviewers, but there are notable exceptions. Some very popular reviewers have become popular without the benefit of Advisor status. Advisors or not, popular viewers are persistent and consistent. People who stop writing reviews and stop participating in Epinions altogether will find their popularity waning.