Web-bots that search for the best price on an item can also be misleading because they don't take into account customer service or warranty issues. If you want truly unique products, you need to find the specialty shops and independent merchants that offer them. The site, in operation since 1995 has won many awards for its design, content and ease of use. Users can search for a merchant using more than simple keywords. HLI's technology allows you to simply create complex, multi-conditional searches.
Merchants benefit, too, with free on-line listings.
I don't think consumers realize how many really unique small businesses are available on the web. There is a tremendous array of products and services out there, literally from little old ladies that hand-sew custom quilts from your designs to manufacturers selling direct. Where2go and HLI are internationally registered trademarks of HLI Corporation.