Notes are everywhere.
People use them in their daily routine to communicate and to organize. This makes them perfect tools for advertisers to develop creative campaigns that jump out, grab the attention of their target audience and boost response. Direct marketers have been using Post-it Notes for several years to make their messages stick. In fact, a Roper Starch study found that using Post-it Notes in an ad increased ad recognition by more tha 20 percent, and readership nearly doubled. It hasn't been easy to apply these notes to direct mail pieces.