Others publish in both mainstream and nonmainstream journals, but often the choice is not one over which the researcher has control. Just as it is more difficult to get peer recognition for research on women's issues or ethnic minority issues, it is often more difficult to get this research published in the most prestigious and mainstream journals. The important point is that publishing in journals that seem obscure to your department may make your tenure and promotion more difficult to achieve because your department may not know how to value your work. If the outlets for your work are mostly nonmainstream journals, one strategy is to inform your colleagues of the worth of the journals by calling attention to studies of high quality that are published in them, noting which citation indices include them, etc. Learning to handle rejection Most manuscripts are rejected, often multiple times, before publication.
Most academicians experience such failure and rejection.
Instead, use the feedback you receive in a constructive manner to revise the manuscript and resubmit it. If the rejection feedback makes resubmission possible, resubmit as soon as possible. If the rejection feedback suggests a new venue, make the suggested changes and send the manuscript to a new outlet. Not all review suggestions are equally useful. Some may reflect the preferences of a particular journal reviewer.