Tobacco company insists saying that there is no addiction effect on cigarette and media says so. However, cigarette is actually a nicotine deliverly device that encourages people to take addictive chemical in the tobacco into the body as nicotine. Other chemicals in cigarette also cause diseases all related with cancers. Then you might ask why the media is not trustable. This is the key for this movie.
Tobacco company is very big company and it owns some news companies and other authorities.
Tobacco company forces news companies not to broadcast news related with addiction. News companies can not betrade Tobacco company because if they did so, Tobacco company would take over the news companies. In a word, Tobacco company is too big and powerful. Many scientists who work for the Tobacco company know the addiction on cigarette, however, they are not able to leak the information to media. They have the confidential agreement for the sake of working in Tobacco company before hand and if socientists break the contract, they would lose all supports and money from the Tobacco company.