Our new Corporate Executive Office is having this experience, and we naturally have many objectives that, with the help of our great organization, we want to achieve. We would like General Electric to be perceived as a unique, high-spirited, entrepreneurial enterprise, a company known around the world for its unmatched level of excellence. We want General Electric to be the most profitable, highly diversified company on earth, with world quality leadership in every one of its product lines. You won't see slogans and banners proclaiming our allegiance to excellence. As share owners, I hope you will recognize that this commitment to the utmost in quality and personal excellence is our surest path to continued business success.
Quality is our best assurance of customer allegiance.
It is our strongest defense against foreign competition and the only path to sustained growth in earnings. And I have no doubt that, as the spirit of excellence penetrates to all parts of the Company, it will lift the productivity and the pride of our employees. We all want to be part of an organization that needs and expects our very best. General Electric is already a world-class Company with one of the best reputations in world business. We intend to make our share owners, our employees and ourselves prouder than ever to be associated with General Electric.