Simply provide a valuable experience for your visitor or take your site down. This is a complicated issue but my recommendation is to avoid frames on your site unless you have a very user-focused Web designer and you have a site that will work well in a framed environment. If your start page is longer than 2 pages, then you're guilty. If not, break it up into chunks that you can link to. Graphics Hog Pages Never put large graphics on your starting page.
Most large graphics are pointless and make no contribution to the visitor's experience.
If you don't believe it, read the Graphics vs. Speed Tradeoff . There are a trillion awards out there. And most of them are self-serving. Awards are cute and tempting, but don't do it. Just say no.