Content must create context and deliver value. In doing so, it is necessary to consider the medium that is used to deliver content. Many believed that the high cable penetration in the United States would enable those without PCs to gain access to the Internet through their TVs. However, only 1 percent of the U.S. cable market has taken up the WebTV phenomenon. However, mobile networks have advantages for delivering new and innovative services.
Users can access online services without being bound by the equipment or location.
Users can access services through a single device where and when it is convenient. Mobile devices are more personal than PCs. Emerging handheld devices are smarter and more user-friendly. LBSs enable users to access information and services specific to their location. Geographic Content One form of content suited to mobile delivery is geographic content.