Few of these principles are new. Old or new, they are all worth remembering. Catch the Reader's Attention Begin with a short sentence that captures the reader's attention. Make the reader want to read what you're writing. Explain why your topic matters, and how it fits into the bigger picture of the reader's world.
Readers care about themselves and their own lives.
Tie your opening to your readers and their lives, or to the larger business context. After reading your first few paragraphs, a reader should know why they want or need to read whatever you're writing. Be flexible about starting. Don't feel you have to start writing at the beginning, however. You can start in the middle.