NEW YORK Consumers want quality sunwear for both fashion and function. Fortunately, the current optical market boasts an array of impressive prescription product to meet the diverse sun lens needs of the approximately 60 percent of the population who require vision correction. Rarely have both demand and supply been so in sync with each other, and the result is a particularly robust segment of the optical industry. Dispensers use Rx sun lenses to cultivate their existing patient base.
Most Rx sunglasses are second-pair sales to a spectacle or contact lens wearer.
Rx sunwear also bolsters the role of the eyecare professional as an eye-health authority. While sunwear fashion has strong consumer appeal, protection and performance determine lens choice. People protect their skin with sunblock lotions, and they want to make sure their sun lenses filter out UV light and reduce glare. Rx sun lenses also reinforce the dispenser s obligation to provide products for all of a patient s lifestyle and vision needs. Sun lenses enhance performance of recreational activities.