Students are also required to take one advanced course in each of those areas. Graduate students are also encouraged to pursue an appropriate internship. An introductory course requiring conceptual, perceptual and manual skills to meet rigorous studio research into the history of mark-making, letter forms and layout designs as reflective of cultural, social, political and psychological contexts of interpretation. This class also emphasizes 2-D principles of design, including form, structure, conceptual understanding, visual aesthetics, semiotics, organizational systems, relationships of typography and imagery. This course requires conceptual, perceptual, manual and computer skills to meet demanding studio production and research.
Students investigate the current theories of identity and branding.
Visual structures will be created and analyzed as dependent on context and function. An exploration of the stylistic and expressive potential of typography as a critical element of visual communication. Within the context of public communication, students will articulate ideas using traditional print media as well as Internet design formats. This course requires intellectual, imaginative and design skills pertinent to complex computational procedures resulting in hypertext and hypertext-based presentations that combine text, graphic elements, still images, moving images and sound. The course emphasizes contextual interpretation of used media and their property algorithms in conjunction with cultural, social, political and psychological perspectives.