Means are larger because of those who move to the top. Positions Top markets pay better for on-air newspeople than for those behind the scenes. Table 4 shows that, while anchors and reporters earn less than the news director at the typical station, their gains are the greater in moves up to major markets. Differences are less than in TV news, where news directors are usually managers who do not anchor news programs. In radio, where there's less specialization, the news director most often also does reporting and anchoring.
Many news directors move up to general manager of a station.
Surveys by the National Association of Broadcasters show that means a doubling to tripling of salary.