Online customers also get a fully customized Web site, designed to meet each company's unique needs. The end result is a streamlined program that not only saves the customer time and money, but one that is tailored to successfully meet the unique goals and objectives the company has set for the program. The printed catalog is fast becoming an incentive tool of the past, and few people are lamenting its demise. Catalogs are expensive to print and mail, inflexible, and are nearly impossible to keep current. The new alternative is the online catalog.
Online catalogs can be custom-crafted to appeal to a variety of demographics and lifestyles.
They can include experiential gifts like golf outings and spa certificates, or adventure travel packages and philanthropic gift certificates. The beauty of the online catalog lies in its flexibility. It can be updated at any time - often at no additional cost to the customer. Online programs also help the participants feel more involved. They can log on to their program's Web site at any time to check their status in a sales contest, see which colleagues have been honored, or view their department's success in achieving safety benchmarks.