You have to create a market for recycled goods. It's one thing to send waste to a processor, but it's another to buy products made out of what you send to them. How Seattle Implemented Its Recycling Program City staff did encounter some resistance at first. Two employees had to police city departments and make sure the intent of the ordinance was being carried out. Employees visited various city departments to show staff members what they were actually being asked to do.
Recycled products do perform as well as, or better than, products currently used.
Recycled products don't cost more. The staff members' jobs wouldn't change. For example, if a particular department already had rollpaper faxes, it did not have to get rid of them. But, when replacement time came, only plain-paper faxes could be purchased. Another approach was the use of testimonials.