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Websites related to a particular topic have a higher density of crosslinking.
Being part of the link cluster for a keyword becomes an important indicator for if you are relevant to that keyword. Hey, they've got engineers burning midnight oil coming up with this stuff. It should make your head spin a little trying to envision the complexity of every website linking to every other. While it is a bit early to say that this kind of approach will find its way into the other major search engines, there are some important factors that could lead others to adopt it. In the process, you're improving their link popularity while they are improving yours.