And, as in the case of envy, fear can be played upon. Naturally, people would be fearful of a fanatic religious organization that supposedly drives young people to suicide. Hatred is a strong emotion exploited by propagandists. Loaded language is particularly effective in triggering it. There seems to be a nearly endless supply of nasty words that promote and exploit hatred toward particular racial, ethnic, or religious groups.
Some propagandists play on pride.
A reverse appeal to pride plays on our fear of seeming stupid. Professionals in persuasion are well aware of that. Slogans and Symbols Slogans are vague statements that are typically used to express positions or goals. Because of their vagueness, they are easy to agree with. He further observed that when told what to do, most people responded unthinkingly.