Each learns to experience the major problems of moving goods and services to the consumer. You should use terms in this exercise that are simple and easily identified according to textbook terminology. The consumer is represented by the wastepaper basket, since it consumes everything that passes its lip. Next comes the idea of a product manufacturer or provider - a person represented by the instructor or a student volunteer. People make or provide products they also consume them.
People are important, especially in understanding the movement of goods and services.
These key players, consumers and product providers, should be stressed as opposites, similar to a sender and receiver. Last, we need a product to pass from the provider to the consumer. I suggest using a plain white piece of paper wadded into a ball shape. As you advance through the exercise, however, you might want to use other colors of balled up paper to represent other types of products or brands. When you succeed in delivering the ball to the basket, relate to the students that this is Distribution Channel One .