Economics is the study of how we, as individuals and a society, can best use scarce resources. Markets determine which resources are used to produce what goods, how many goods will be produced, and who will use them. In addition, the course will examine the performance of the entire U. S. economy and examine its place in the world economy. In doing so, students become familiar with key economic constructs such as GDP, inflation, and unemployment. The course also examines the fundamental causes of economic growth, recessions, expansions, and global economic changes as well as the policy tools available to the government to influence the economy.
Marketing is an exciting field and a key driving force in any successful business enterprise.
This course is intended to provide a descriptive view of marketing and marketing management. A primary focus will be to understand the marketing planning process and the decision making required during each step of this process. Although this is an introductory course in marketing, a strong effort is placed on experiential learning and relating the material to applied settings. Class discussions involving current marketing situations and issues are emphasized. For Decision Making Three credits A foundation course in the key quantitative methods and analytical tools used in decision making and management science.