To reporters, they're a ready source of commentary. Analysts develop statistics that are often widely cited and used to define market-forecast assumptions. There are two primary ways. The first is to enter into a consulting relationship. We might analyze the potential size of the target market, assess a potential competitor's ranking and ownership of marketshare, and provide forecast assumptions with regard to opportunity.
Organizations then obtain the benefit of analysts' feedback on product and marketing strategies.
Whichever approach you choose, the key to maintaining a working relationship with analysts and promoting an understanding of product and service evolution is ongoing, consistent communication. There are lots of ways to keep key analysts informed. Include them on press release distribution lists. Ensure they receive a copy of your annual report. Send copies of customer-satisfaction survey results and published customer success stories.