These businesses set up rules and procedures to protect themselves from the small minority at the inconvenience for the majority. This is what happens when you let the attorneys and accountants have too much control over your business. You end up with five page contracts and convoluted payment procedures that end up creating an atmosphere of suspicion. Trust is a two way street. Service A failure to deliver or respond to inquiries in a timely manner is a fatal blow to establishing trust.
Nothing is more irritating than being ignored as a customer or potential customer.
1.Trustworthiness is a function of time and specific formal characteristics of sites. Creating a trusting relationship takes time. It is only through repeated exposure and familiarity that customers develop a significant level of trust. 2.Trustworthiness is communicated through common characteristics. 3.Trustworthiness begins at first contact.