Call today for a free consultation. Look for a printer who specializes in helping newsletter publishers expand their businesses. Equally important, make sure your account representative and project coordinator are publishing experts. Select paper and inks that will make your letter appealing and at the same time affordable. Streamline your production process so that you can get your letter and promotions in the mail quickly.
Time is money.
Use a printer whose people know they are in the publishing business, where time-sensitive news must go out fast. Ask printers whether they can turn your letter around in one or two days. If you are a small or startup publisher, you might look for a printer who can help you prepare direct mail materials, plan forced free trials and handle your customer service and fulfillment operations. Talk to as many printers as you can and see how much they can help you learn about printing, mailing and the publishing business. Use spot color instead of tight registrations, which take more time and cost more.