They argue that the mayoral model concentrates too much power in one person's hands and that changes in political structures will not offer a magic solution to local problems, no matter what the government says. Instead, local politicians have to win the public relations battle against the new model. If you want to sell the benefits of the services you deliver you've got to find the bits that are most noticed by your audience and highlight those. Bins may not seem sexy, but if you are able to ensure that you pick up rubbish bags and litter then you'll get more accolades than by opening yet another Mandela Centre in your town. Think about education, too.
Many councils spend above the government's recommended amount for schools.
Consultation is spreading across local government like a rash. But listening only looks like listening when you signal that you've heard. Feedback to your local residents. Let them know that you've heard them. Tell them the difference that their contribution has made.