Examples include cars, homes, computers, education. Spend alot of time seeking information and deciding. Go through all six stages of the buying process. Impulse buying, no conscious planning. The purchase of the same product does not always elicit the same Buying Behavior.
Product can shift from one category to the next.
The reason for the dinner, whether it is an anniversary celebration, or a meal with a couple of friends will also determine the extent of the decision making. The marketer must be aware of these factors in order to develop an appropriate MM for its target market. List Personal Unique to a particular person. Sex, Race, Age etc. Who in the family is responsible for the decision making.