Ask reference accounts if the sites have been successful. Unless they are competitors, they will proudly share the information. A site that brings in new clients, retains and informs existing clients, reduces administrative burden, serves the community, etc., is a successful site. Too many firms consider it a competitive obligation to place a site and do not end up receiving the benefits that just a little more effort could achieve. This is critical.
Many sites are attractive, but can t be found.
Visitors don t go further than three to four search engine screens if they find a potential firm. Aesthetics and Layout. The site should be informative, while being compelling. An attractive site interests viewers, making them want to see more. The layout should be designed so the viewer quickly understands the site s mission.