Title Enormous care is taken to find both the appropriate and smart title that will make the potential book buyer want to pick up the book. The title of the book is first discussed at a launch meeting, which is attended by your book's editor, sales staff, publicist, marketing manager, graphic designers, publisher and production manager. All of those diverse sensibilities are brought to bear, and lively discussion ensues. Titles and subtitles are then refined in a team effort by all members of the editorial staff, with further input from sales and marketing. The final title is then submitted to the author for input.
Sales Utilizes every possible sales channel for every book.
Sales promotions in chain and superstores, on a seasonal basis. Supply online retailers with current covers and maximum information on every title. Work with every online retailer to keep catalog entries correct and up to date. Fulltime foreign rights sales person working with agents or handling in-house over 20 countries. We sell foreign rights on more than 25 per cent of our list.