In response to a question about advertiser influence, Calame told the story of how, in 1954, General Motors threatened to cancel their advertising, and not speak to their reporters, if the WSJ published a story revealing the next year's cars. During the 1950s and 60s, the WSJ put enough money into liquid assets that they would be able to keep publishing even if 5 big advertisers pulled out. Placing on CBS Irina Posner, executive director of the Center for Communication, said that she had been a TV producer at CBS Reports 10 years ago. Jack Bonner's work is encouraged by what's happening in the field of media. There's not enough time.
Research libraries no longer exist.
Jack is responding to this vacuum. One successful placement at CBS left her dismayed. They re-recorded it with Linda Ellerby reading the identical script, she said. People on the left were also going to you at the last minute and giving you a biased point of view. On TV the public is watching 60 Minutes.