And both big and small sized companies need effective banners to attract qualified leads. Here are 13 useful tips for creating effective banner ads. Put a blue border around your banner ad Images with blue borders are more intuitively clickable. Visitors will not hesitate to click with the blue boarder. These two words can easily double the click through rate.
Visitors are sheep.
Add a text link below the actual banner. This reinforces the clickability of the banner, and it allows you to expand your ad message. Use animation Motion works. It draws attention. Animated GIF banners that blink or flash different words are becoming the standard on Web pages.