You've got your domain name. You've got your web site. But let's face it, no matter how great a job you did designing it, it's useless if no one can find it.
Search engines are the phone books of the Internet.
Without these listings, your web site is easily lost. Having a web site but no search engine listings is like having a phone number but no phone book. Search engines are the most common way for customers who may not know your domain name to track down a product or service. That said, the World Wide Web is global, and instead of one phone book, there are more than 400 search engines. Listing your domain name on all search engines is extremely time-consuming, which is why search submittal services such as HyperSubmit make the process much easier.