Still, it's consumer services that are attracting the most attention and posing the toughest challenges. Bluetooth would serve as the backbone data network linking all mobile devices. The New York company already has alliances to install special radios in BMW, DaimlerChrysler, Ford, Jaguar, Mazda, and Volvo vehicles, as well as Freightliner and Sterling heavy trucks.
Older vehicles can access the feed using an adapter.
But Sirius wants to do more than merely deliver commercial-free radio. This could be done in conjunction with OnStar, which knows the vehicle's position and driver information.