If test marketing indicates your target market has no interest in the information you're offering, simply redirect your focus, find another topic, and start again with enthusiasm. Or stick with the same topic but find another market that may be interested in what you have to say. Keep your product simple, yet highly informational. Remember the concept is not to compete with large publishers and distributors, but to offer valuable information to specific groups of people who share the same interest. Never stop searching for effective ways to promote your products and reach your target market.
Marketing is everything.
Produce additional products and create a series surrounding the same topic. Create ancillary products such as special reports, audio tapes, and videos to complement all the products you produce. Seek out others in your industry who might be willing to joint venture with you on a video project. If you'd like to produce a video, but don't have the skills necessary to do so, find an independent video producer in your area and offer to joint venture with him or her. You contribute the topic if they contribute the video skills necessary to complete the production.