An International Perspective Exercise 9-1 International Advertising Services Successful international advertising depends greatly on an agency's ability to anticipate and overcome various cultural, political, social, and economic barriers. Advertisers must get beyond simple translation issues and develop an understanding of cultural differences in order to reach their intended global audience.
Research plays an essential role in understanding global market dynamics and perspectives.
Pick any two of these sites and describe how you would utilize them to help develop or execute an advertising plan for an international client. All Rights Reserved.