Net chief offers keys to a Web marketplace.
Hardly a day goes by without another Internet company announcing plans for a new technology that promises to jump-start electronic commerce on the Web. Try actually ordering something over the Web, and you'll be bounced back to some comparatively low-tech apparatus like a fax machine or a telephone. Net, at Thursday's Electronic Commerce Impact Conference in Philadelphia. Convened by The Wharton School, the gathering drew executives from dozens of companies eager to roll up their sleeves and get beyond the hype that's been injected into the public consciousness. A Poetic Parallel Industry.