Feedback permits you to find out what visitors think about your Web site and identify other topics they would like you to include. Registration allows you to capture your visitor's e-mail address so that you can build a relationship with them, keeping them informed about special promotions and upcoming events. E-mail should be considered an essential part of your Internet experience. It is vital that you adopt e-mail as a primary communications tool. Web sites should contain e-mail links to you.
Production involves making appropriate hardware and software choices.
Production also involves testing all links of your Web site, to make sure that all pages are properly connected and keeping all links to external Web sites up to date. Time has to be appropriated for these functions, which will inevitably increase in volume as your Web site becomes increasingly successful. Promotion Web sites that no one visits are failures, no matter how meaningful their content or how well designed they are. It's vitally important that you do everything possible to make your Web site as visible as possible through both conventional and electronic means. Every advertisement, brochure, business card, instruction book, letterhead, proposal, and newsletter should contain your Web site address.