The Dove Foundation, an advocacy group for wholesome family entertainment, has formed a partnership with New Line Cinema to produce family-friendly versions of major Hollywood films. Sometimes they're actually double-scripted, and alternate footage is used. Cleaned-up versions of studio films are nothing new.
Television also edits films, both for content and for length.
What's new is that these edited versions are being offered for sale to the general public. They submitted to us several airline versions, and of those they submitted we approved four. It did respectable numbers with virtually no publicity. If these are successful, others will follow. I would encourage people to buy them, to use them, to give them as gifts.