Now, as ownership begins to put revenue demands on your job, you need to think about the way you manage and take care of your audience as a community. Community Service, whether it sounds like a sentence or not, is your future. Actually, you're in the best possible position to facilitate the individual customer experience. Believe me, you don't want that to happen. It's tough for the average salesperson to understand how important your listeners are, as a community, to the value of your radio station.
Most good salespeople are in that gig for the dough.
They don't care about your audience the same way you do. It's not their job. So make it yours. Start thinking about the way your audience it is treated as individuals. Start communicating with them as individuals with e-mail.