A Master Franchising Agreement is the primary method of international development for Domino's Pizza. The Master Franchise system allows local partners to purchase the rights to develop Domino's Pizza in a country or territory. Domino's combines our expertise and operating systems with the Master Franchisee's knowledge of the local market. This minimizes the challenges of overseas development such as language barriers, local government regulations and trademark registrations. We also adapt our system to the local market to accommodate cultural differences in delivery vehicles, store design, signage, etc.
Pizza toppings are the most common cultural adaptation.
We have pickled ginger in India, squid in Japan and green peas in Brazil. However, the dough, sauce and cheese are consistent worldwide to ensure that the integrity of the product is maintained. Another method of international expansion is converting local pizza chains to the Domino's Pizza brand. In 1994, we signed an agreement with an 88-unit Australian pizza company to convert its stores to the Domino's brand. This conversion brought our store count in Australia from 25 to over 100 in just two years.