Which products to promote heavily 4. Product is designed and readied for market b. Leapfrogged - a competitor brings a better product to market 2. Profits are small or nonexistent e. Lining up intermediaries can be difficult f.
Trade shows iii.
Maturity a. Sales level off b. If none, then withdrawal becomes an option , not a certainty D. Product can go through the various life cycle stages at varying rates of speed 1. Proper planning is critical 2. Investment risk - if the firm decides to launch a new product and it fails 3. Size of the investment relative to the firm 2.