Prentice Hall, 2000. We seek to foster personal and academic excellence within a process of life long learning. We seek to create a cooperative learning environment that encourages students of diverse backgrounds to work and learn together and achieve common goals. To achieve these objectives, this course seeks to integrate instructor and student experience, text and web information, and team project processes into a holistic learning experience. Principles of Marketing, BA 330 introduces students to the concept that creating customer value and satisfaction is the core of successful business.
Marketing seeks to deliver customer satisfaction at a profit.
Various web and Internet sites related to marketing. Write and speak at the college level . Have access to and utilize a word processor in preparation of written submissions. Correct use of grammar is a course requirement . Attend all classes .