Nothing makes me less inclined to pay attention to a pitch than being addressed to Editor in Chief of Info Week . Mine publication Web sites. Do keyword searches for categories and competitors so you can send e-mail to people you know are interested in specific topics. Don't assume that a single point of contact is adequate or that we talk to each other. It's good to let editors know you've contacted others on the publication's staff.
Reporters hate running into someone from their own publication while chasing a story.
Email, email, email. The busiest reviewers write two or three reviews a week. Use trade shows and conferences as opportunities. Be explicit about what you're disclosing to whom. Some publications honor embargoes, some don't.