Students will read current literature, lead discussions, write analyses, and complete a final project. Writing and speaking emphasized. May be convened with M AR 576. I II Study of and practice in the creative aspects of advertising, including idea origination, media selection, and construction and evaluation of projects. I II Advanced procedures and techniques utilized in news gathering, writing and production of newscasts with emphasis on events coverage, newsroom organization.
Performance practice is emphasized in laboratory exercises.
2R, 3L. P, M AR 304, M AR 308, M AR advanced standing. I II Preparation for the professional expectations of working in media industries. For a description of course topics see M AR 406. Graduate-level requirements include a research paper as basis for their final project. May be convened with M AR 406.