Dow Jones and Dialog both have unveiled web products within the past eighteen months, but their pricing remains higher than Northern Light's and they don't include information that is available only on the web. Seuss predicts that he has what it takes to win. The big three would have to cut their prices dramatically in order to compete on the web. It is early yet. For now the big three have little to worry about from tiny Northern Light, which has an estimated 10,000 users and nearly nonexistent revenues.
Many professional users prefer comprehensiveness over penny-pinching.
Dow Jones and other high-end search engines appeal to professional researchers who can take full advantage of their specialized search capabilities and volumes of information. Lexis-Nexis, for example, has over a billion articles in its database. Northern Light has maybe a couple million. Lexis-Nexis has over a billion articles in its database. Northern Light has maybe a couple million.