By the 1990s, dating services had begun. According to Visson, from the Russian point of view dating services are primarily an economic phenomenon. The marriages emerging from these services are not necessarily ideal, although some of them do work. Many Americans see Russians as more emotional, intense, and passionate. American men view Russian women as feminine, interested in being wives and mothers.
Russian women appreciate American men because they drink less than Russian men.
The respect with which American men treat women is also mentioned. In other words, there is a reverse situation in which American men are looking for unliberated women and Russian women seek more liberated men. Russian men like American women because they do not treat them like children. They are friends as well as wives and are independent. American women consider Russian men to be romantic and strong.