It is a magnet for the rich and famous during the festive season when it boasts a greater density of fur coats and diamonds than perhaps anywhere else in the world. Polo on snow, horse racing and cricket on the frozen lake and a gourmet festival are just a few of the events designed to pull in the crowds during the remaining winter months. Geneva is more convenient for Gstaad and Valais Alp resorts such as Zermatt, Saas Fee and Verbier. Zurich is best for central Swiss resorts such as Interlaken and for the Engadin area including St. Moritz, Davos and Klosters. Malpensa airport in Milan, Italy, also has relatively good connections to Zermatt and St. Moritz.
Taxis are very expensive, but there are rental cars at all airports.
The railways are excellent and connect with buses even to the most remote areas. Get a family card and children under 16 can travel free with the parents. The Glacier Express from St. Moritz to Zermatt has to be reserved in advance, including meals. They vary hugely in price, with Zermatt and St. Moritz being the most expensive. Switzerland Tourism provides a booking service and can advise on special package deals.