Through Rate -Ad click throughs as a percentage of the number of impressions served. Ad Impressions - The number of times an advertiser's banner is downloaded by users. Animated GIF - The combination of multiple GIF images in one file to create animation. The multiple images, displayed one after another, give the appearance of movement.
Studies show that animated banners are more effective than static banners.
They generate higher ad awareness and recall, and click-throughs. Browser - any software program that lets you surf the Internet and view web pages. Microsoft Internet Explorer and Netscape Navigator are two of the most commonly used browsers. This speeds up viewing because pages are downloaded to the user's computer from a local computer as opposed to having to download from the Internet. The price paid by an advertiser for a site displaying their banner a thousand times.