The main attributes of demographic studies are social and economical factors enhanced by existing economical trends. This could be collected from recorded sales analysis which is designed to give information by markets, products, types of distributive outlets or industry, geographic area, and characteristics of customers. The sales analysis classify the existing competitors and distribution outlets and are a yardstick for establishing efficient distribution plans. The macro-economics of accretion economy at a given time determine the total incomes and employment. This panorama is used as a tool for measuring the alternative forms of product promotion which can be researched during the course of trade and consumer surveys.
Product quality is one of the major factors determining the market strategy.