They order according to these reviews. Reviews in trade magazines are vital to your success in bookstore sales. When your distributor's sales reps meet with booksellers, they give each book a glance, at best. If the book buyer has heard about your book before the sales presentation, your book may get more than just a moment. Repetition is the key.
Trade publications work on lead-times of three months or more.
Once your book hits its publication date, most are no longer interested. Pre-Publication Media Kit Imagine the desk of a book editor. Their incoming mail for just ONE DAY can exceed 15 postal cartons of mail. You must also follow the rules. The lines are our friends.