You come home from work, collect your mail, toss the pile on the kitchen table and begin sorting. The impact of direct mail On its surface, CareerFocus is direct mail, designed to command someone's attention in a matter of seconds. Once inside, the reader discovers a magazine, complete with in-depth articles written for people who want to launch, or advance, their careers.
Readers also find paid advertising, adding to the magazine look and feel.
A direct-response approach This is where the magazine once again borrows from the technique of direct mail.