Thus L.L. Bean should provide information about the popular outdoor sports in Japan and probably information on hot springs and gardening on their web site in order to attract traffics to L.L. Bean's Japanese web site. Existing Retail Outlets Retailers like Gap, Inc. has been successful at making the online channel complementing sales of traditional stores. When a product is out of stock in a store, salesperson will encourage the customer to order online right at the store where computers with access to the Internet are provided. L.L. Bean, with 10 retail stores in Japan, is possible to drive traffic to the web site via its brick and mortar stores. If implemented properly, cannibalization effect should be minimal.
Public relations can be an efficient and cost-effective way to promote the products.
By sending public relations material and press releases to Japanese media, L.L. Bean can get the word out on its product easily as L.L. Bean is noted for its high quality products in Japan. Product Safety Division, Industrial Policy Bureau, Ministry of International Trade and Industry. These are voluntary regulations for the sporting goods industry that apply to member companies of the Conference. To receive a voluntary quality marks requires prior product type approval and possibly factory inspections for quality control assessment. Ltd. Although the only financial tie between the two companies is the license agreement, there is an active exchange of information and personnel, and actual business operations are conducted under close co-operation.