Try one on for size. As female athletes strive for equal footing with their male counterparts, an ad campaign such as this will raise a few eyebrows. Players such as McCarty say it's all in fun, a way to show fans that players have another side. You can be an athlete, and you can be a female at the same time. It's good for them to see that, to understand that.
Many female athletes agree and have posed for publications.
In several magazines, the LPGA dressed female golfers in glamorous evening gowns. In a more extreme case in 1999, Brandi Chastain, a member of the World Cup champion U.S. women's soccer team, posed for Gear magazine while wearing only cleats and a soccer ball. Female athletes are marketing themselves by gender, but there's always the underlying question of whether they can sell themselves as sex objects and still be respected, said Shanker Krishnan, associate professor of marketing at Indiana University. You see footages of what they have done in their field, what awards they've won. That should be stimulating enough.