That's where we make our profit. My DJ dreams hit the hard wall of reality. He was right, of course. That didn't help me feel any better back then, but it does now. And so today when I hear media literacy educators explain that all media have commercial purposes, I nod knowingly.
Media are businesses, commercial enterprises.
They exist to make money for their owners - whether the owner is a Lou Grant type in Maine or stockholders of some conglomerate. Billerica High School's gain. And that disappointing experience was for me the very beginnings of learning about, trying to understand, and beginning to explain the way media works. I want to go back and visit Ned's Yarn Shop someday, though. Maybe I'll buy something.