The Year in Review 1996 marked a year of opportunity for the U.S. daily newspaper industry as softening newsprint prices and strong readership numbers provided a solid foundation for growth. Over two-thirds of American adults read the Sunday paper. Approximately 112.1 million people read a newspaper every day. Almost half of 18-24 year olds read a newspaper every day. 95 of the bottom 100 newspapers by circulation have online products.
Newspapers serve our democratic society by vigilantly protecting the people's right to know.
Newspapers are leaders in providing news, editorial comment, information, and advertising. Continuing to be the most comprehensive source of gathering, organizing, and presenting news and information. Pioneering businesses that anticipate and meet the changing needs and desires of consumers and marketers. Attracting, retaining, and advancing a talented, creative, and diverse work force.