I'm deep in the weeds in my back yard and so-called garden. And several times this amount was spent offline for garden supplies that were influenced by the online experience at these sites. Q2 will be even bigger. WebCriteria sent its automated browsing agent, Max, to the same sites visited in January for a checkup and comparison.
Navigation is intuitive and consistent throughout while user choices are obvious, albeit limited.
The less distraction the better, says Max. Like a good garden, careful pruning of low-value pages and a good trellis of information organization makes this site a pleasure to stroll through. A consistent navigation structure exists, but Martha Stewart's brand had better be strong enough to convince visitors to patiently weed through the site before finding desired information. Gardeners Supply Company has not improved since Max's last visit. Images are overgrown, crowding out any chance for an effective customer experience.