These are what need to be identified to give momentum to your initiative for marketing. Goals that benefit the community and ecosystem can be used as marketing promotions in themselves. Identify Your Markets Decide where you want to go before you start the trip. Identify your target audiences. If you have no idea who you're trying to reach, you may never reach them.
Most Consumer groups are identifiable by research and common sense.
Promoting beef steak to the Vegetarians Association would be a waste of time and funds. The obvious targets include your traditional Consumers. Second and third level markets often overlooked include your community, neighbors, nearby communities, international Consumers, and producers and manufacturers who sell products complementary to yours. For instance, if you run a vineyard, perhaps you should market with the bottle manufacturer and local cheese processors. Once you identify the target audience, you need to develop packaging, a slogan, and a logo.