Our customers and licensed growers appreciate the marketing that's being done. We've been able to produce posters, fliers, and we've given out hundreds of free plants to garden writers. We've developed color tags. There's such a need for education in the marketplace and it seems as though it takes some marketing money to make a plant successful in the early years. We even run ads in your magazines and others promoting our new plants, so you see, if done properly even your magazine benefits with this kind of system.
New plants are an exciting part of the business.
No matter how I feel, or whether or not I like it, the best new plants are being patented. Ignoring them and getting upset doesn't help my customers. So we've decided to do this in a way that is beneficial to our customers and the industry. I believe that if patented plants are done properly, everyone can win.