For a surprising number of companies, third wave franchising techniques can mine tired distribution systems for new nuggets of opportunity and efficiency even for companies who have never given franchising a second thought, or who have tried traditional franchising approaches and found them wanting. A few benefits. And, of course, they can be a source of new revenues and profits. For some examples of specific third wave techniques, see 3rd Wave at Work . For some myth-debunking on franchising see Some Plain Talk About Franchising .
Waves are a useful metaphor for describing the evolution of franchising.
The third wave is now rolling in.