Thirty or sixty-second radio spots allow you, the advertiser, much more creativity and greather impact than many other media. Plus the medium is extremely effective in penetrating the consciousness of the user. This adds up to an extraordinarily cost-effective advertising buy. Those that listen to Webcasts are extremely attractive consumers for advertisers. In the last six months, the number of people listening to audio available only on the Internet has doubled.
Radio is the top companion to Web usage.
Streamies are far more active Internet users, more into e-commerce and more valuable to advertisers. Streamies are far more likely to purchase a variety of products on line and visit Web sites based on advertising and banner ads. The gay and lesbian audience also represents a highly attractive set of demographics for advertisers. Did you know that there are an estimated 16 to 20 million Gays and Lesbians in the United States. 81 percent of Gays and Lesbians online use the Internet more than once each day, and more than half spend up to three hours per day online.