For the emerging artist, it can be tough to get a break until your reputation has been established. Studying the marketplace and doing your homework, of course, always helps. Many artists have been quite successful. One artist who received her start in the card industry some 14 years ago has 50 licensees now and is heading for more. Recruiting an Agent A licensing agent, the ideal way to enter the licensing industry, is always looking for the perfect 'marriage' in the marketplace for her artist and product.
Publishers often act as agents for their artists, showcasing their work at licensing shows.
Having an agent is well-worth the fee. Agents are more aware of the marketplace, thus able to get more licenses. Being your own agent in this field is a full-time job that you don't want. Our survey concludes that royalty rates vary. Every artist we asked had a different rate.