It is routinely used to adhere to rubber, wood, glass, metal, ceramic, plastic, and electronic items. As discussed below, it is widely used for sports, hobby, household, and industrial applications. Shoe Goo is a solution looking for new problems. Shoe Goo is widely used throughout sporting industries. Runners use it to form soles on running shoes.
Tennis players use in on the toes of their shoes, which wear down fast.
The same goes for baseball pitchers. Mountain climbers and hikers use Shoe Goo on the handles of their walking sticks and pick-axes for a stronger grip. Skateboarders use it on the sides of their shoes to protect the shoe when it scrapes along the skateboard. It is used by ski shops to fill holes in skis left after changing bindings. Snowboarders use it on the tops of their snowboards where they place their foot to keep it from sliding off when exiting the ski lift.