To do this, he must be split. He must be, at once, a lover and a hater of himself. Such contradictions form a spider crack into a person's paradigm that ultimately must destroy it. To belay such annihilation, people find other ways to atone for their sins. They find other gods besides Nietzsche is Dead one.
Nature is a very popular god.
This is definitely the age of environmentalists. Before them, and still contemporary with them, are the patriots, who worship their nations. Then there are the capitalists, who worship money, and the socialists, who worship equality. People have continued to manufacture gods against whom they purport to have sinned so that they may have the opportunity to atone for this sin directly to those gods. We cannot blame religion for guilt, for guilt exists where religion does not.