We'll advise you of the subject the reporter wishes to explore and any sensitivities about the topic or relevant details about the reporter. Contact Public Affairs before conducting an interview. Also, take a moment to collect your thoughts. Anticipate the questions. Speak with the reporter as soon as possible - even if it means adjusting your own schedule.
Most reporters work under very tight deadlines.
In addition, that reporter may be less receptive the next time Lesley tries to pitch a story. Consider the two or three most important points that you want to make, and be ready to make them over and over in different ways. Have a headline in mind. Prepare a brief example or story to illustrate each point. Be prepared to state the facts about your issue.