Untitled The ABC's of Typography , 2nd ed. Type is a creation of both art and science. Graphic designers look at type as a basic tool of their art.
Writers look at type as a functional element that delivers their words.
Those who are untrained in either editing or design, look at type and probably don't even notice it. And that's the way it should be when the type works well with both the message and the design. Since typography class are rare, except in some art schools, this book was developed in a self-study format. It is for the student, as well as the working professional, for whom a typography class is not available. Since it is basic it begins with rudimentary concepts-such as letter shapes, type measurements, and type families.