Nature has a very fast and robust communication system that causes all kinds of actions over cosmic distances. Mankind can only borrow and use the natural laws but never own an exclusive right on their use. Nature is unbiased and applies the transformation forces without regard to station in life, color, fame or fortune. Mankind is in a constant competition with Nature to survive. In the meanwhile, Nature is a thing of beauty and the best business alignment partner.
Nature acts at all times.
It's about situation management. In uncertain event situations, the optimal solution relative to others in the system is the minimum uncertainty one. Either way, uncertainty is the cause and information is the only cure. One must be able to measure the critical differences in order to manage positive outcomes and most certainly to optimize the outcomes. Measurement is an advantage.