So Purushaarthaa means Atma Dharma or the Dharma of the Awareness Principle or the Dharma of Life Principle. This is the true Purushaartha , the prime objective of human life. Without understanding the true meaning of the term Purushaarthaa , people talk of one Dharma for men and another for women. Artha does not mean money or gold. Earning money or gold is not the objective of life.
Money comes and goes.
Wisdom is the true wealth. Advaita Dhanaanam Jnanam , seeing unity in diversity is the true wisdom. One has to earn this wealth of wisdom. This does not correspond to sensual desires. One should have the desire to understand the Atmic Principle and attain divinity.