They generally meet all the highest design critieria, ease of use, aesthetics, quality of information and usefulness, but most of all they have compelling content. We are looking for those sites that provide the most beneficial information in the most useful format for each geographic location.
Reviewers submit sites they recommend, then all reviews vote.
The Prime Location designation is not for sale. It is a purely subjective judgment on the part of IRED's staff of reviewers. Every site to which we award the coveted IRED Prime Location is independently reviewed and selected by our editorial staff. All Reviewers then vote on selected sites. Two nays eliminate the site from consideration.