Make your Site useful to the architect and specifier Use the WebFormat navigation system we have proposed. Design your site so an experienced architect or specifier could complete his design on a Saturday afternoon using just information available on your web site. Include all the information contained in your library binder. Provide a phone number, postal address and fax on every page. Provide a working email address, and respond to inquiries in 4 working hours.
Some manufacturers provide no email address on the website and require a form to be filled out.
In some cases, all fields must be filled in to send the form. This is frustrating. Why make it difficult for an architect to use your information. Make your Site fast and easy to use Eliminate Splash Pages - this is an introduction page that has no information, generally just a large image. You either click on the image or wait for the next page.