Since a significant proportion of your grade will be based upon class participation, failure to contribute to class discussions can have a serious effect upon your grade. Each student will select one issue and prepare a paper on that issue. On the assigned date, presenters will introduce the topic to the class and serve as a resource for the class discussion. A group project, involving the development of a marketing plan, will be undertaken. A description is provided in the attached file.
Most class meetings involve considerable discussion.
Without discussants, there can be no discussion. In chapter 4, read pp. Read chapter 5 and chapter 6. These two chapters are chock full of useful information. Nelson, Inc .