Here's a Baker's Dozen Quick Tips Determine what you want your brochure to achieve. There are many types and kinds of brochures and their look and feel are completely determined by the job they must do. Keep it simple. Copy should be short. Promote your company.
People prefer to deal with a known entity.
It is a much easier sale for you and for your customer. Your customer has to sell his boss on a purchase as well. It makes it much easier if everyone involved at least has an idea who you are. A good brochure will accomplish that. It must speak for you when you're not there.