The members of this branch are ordinary people, from all walks of life, who have an interest in birds.
Many members keep other species as well and belong to other societies.
A strong genetic pool is available to ensure the species survival for future generations to enjoy. As a reserve to ensure the species are available to boost reduced wild stock as wild habitat shrinks. That a healthy population of 'true to type' birds is available to reintroduce into Reserves where the species has been lost or is endangered. This has currently been done by overseas Conservation Agencies with several species of pheasants, ducks and geese. In Australia we keep all the native ducks, geese and swans legally available to aviculturists and many of the exotic ones from around the world.