Brant's assessment of his wife's devotion to outlet shopping may be an exaggeration. It's something to do.
People spend money when they're on vacation.
The thought is that high-rollers will be more likely to come here more because they won't face resistance from their wives who complain there's nothing to do. About 30 percent of the 11 million vehicles that travel through Primm stop at the resorts. Tourism will be a big component. To ensure a steady stream of customers to the Primm mall, TrizecHahn appointed Kevin Streit tourism director on the mall's management staff. The outlet mall's mostly upscale fashion tenants will include Last Call from Neiman Marcus the Clearance Center, Donna Karan, Calvin Klein, Versace, Jhane Barnes, Kenneth Cole, BCBG, and St. John Knits.