The relationship we developed with the broadcasting industry has been different from that of other academic institutions or outside monitors. We do believe that the results of the past three years have indicated that the type of arrangement we have developed is the best way to deal with the content issues. Also crucial in effectively dealing with these issues was insuring that our results were accessible to everyone who might be interested in them. One of the major benefits of qualitative research reported in a clear and simple fashion is that one does not need an advanced degree in communications research to understand the report or its findings. Everything we found is clearly explained in our reports.
Readers can easily understand the basis of the judgments and agree or disagree with the results.
Nothing is hidden or obfuscated in numbers and charts. This is a document that does not require interpretation. From the beginning it was never our desire to create a franchise studying television violence. Our original agreement with the broadcasters clearly indicated that we would spend only three years reporting on violence in such a comprehensive manner. If the networks wanted to continue looking at violence at this level after three years, we promised to help train our replacements.