Volvo, Saab Automobile, Saab Aircraft, and Scania are good examples. These companies take a great interest in the design of new environments for information handling that will be integrated in the vehicle or airplane. In addition, several Swedish companies sell training services in aviation. One example is SAS Flight Academy, which runs a 24-hour operation of seventeen full scale, dynamic flight simulators. They receive flight crews from the entire world, who fly to Stockholm to do their annual certification check-up.
Transportation is an area of tremendous Swedish expertise - a true hall mark of distinction.
Few other countries can boast of having two car manufacturers, two truck manufacturers, and one manufacturer of airplanes - each requiring a sophisticated infrastructure of suppliers and engineering services. It is of strategic importance to HMI to service the transportation industry with human factors experts. These spaces are defined not only by traditional information structures but also by the organization of users and artifacts. Support for these complex communication and information management processes will be needed. The new augmented services originate in present telecommunication services, but have the versatility of the multimedia applications.