Strategic thinking needs to happen on Internet time. Technology can unleash the creative potential of individuals and motivate them in new ways. Management boards need a greater degree of technology skills to lead such change. It is no longer adequate to have business skills or IT skills alone. You need to combine both in order to succeed in the digital world.
Organisations are rich in bright, creative individuals.
Intranets can enable them to talk to each other, share ideas, challenge each other and create new knowledge. The network extends well into partners and customers who can be integrated into key processes such as product development and supply chain management. Networks are powerful and have tremendous value hidden within them. The challenge is to recognise and exploit their value. A second, more critical step, is having an organisation that is capable of reacting in real time to your strategic changes.