Rarely cite sources of information. Written by and for scholars or researchers in the specialty. Written for an educated, general audience by the magazine's staff, a scholar, or free-lance writer. Written by the publication's staff or free-lance writers for a broad based audience. Contain articles written by free-lance writers or the publication's staff for an impressionable readership.
Reader is assumed to have a similar scholarly background.
Use language appropriate for an educated readership. Do not emphasize a specialty but assume a basic level of intelligence. Use simple language to meet a minimal education level. Articles are kept short, with little depth. Contain language that is simple and easy to read and understand.