If it is really, really hot, you will have to pay more for a Coca-Cola. If it cools down, thereby, presumably, reducing demand, the price also goes down. I doubt it. But I don't think Coke really cares. Which is up, of course.
Rents go up when the Olympics come to town.
I could be in favor of this idea. Might be good. But, let's say that it is a really hot, dry day, and the vending machine runs out of Coke. And he knows that Coke is going to make a killing in this hot weather. There's people lined up to buy your product.