Current Audience Perception of Radio News Current Audience Perception of Radio News Radio news is perceived as an easy and relevant way to stay abreast of the day's events. Additionally, news is an accepted and expected part of radio's programming. Respondents' reactions to how radio news is presented suggest that there is room for longer news broadcasts. Satisfaction with the current radio news landscape is greatest among older, better-educated and more affluent respondents. Younger, less educated and less affluent respondents appear more restless with radio news.
Most listeners believe that the quality of radio news is on the rise.
Although consistent in their beliefs about what radio news ought to be, news followers who listen to radio aren't as uniform when asked how radio news performs its job. Reviews are mixed when it comes to sensationalism, negativism and intrusiveness. Radio news also receives mixed reviews when it comes to improper influences on its reporting. Between 40 and 50 percent of news followers believe that radio news reporting is often improperly influenced by marketplace factors such as ratings, profits and advertisers. On balance, most listeners believe that the quality of radio news is on the rise.