In this age of public opinion polls, the number and diversity of contacts they receive on a particular issue heavily influence public officials. A grassroots presence also is critical to the success of many ballot measure campaigns. Outreach to stakeholders, community leaders or potential allies must be disciplined to be effective. Contacts must be identified, recruited and given the tools to respond - on message and with the right public officials.
Many firms ballyhoo fancy software and other gadgets to make grassroots contacts.
CFM stresses the old-fashioned approach of persistent outreach and continuous communications. We look for and find our key contacts, arm them with training and materials, then direct them to the right targets. Our grassroots contacts deliver messages in ways no other messenger can. Educated and mobilized business and opinion leaders to support national energy restructuring in partnership with a firm managing this national effort. Defeated a proposed county pet food sales tax by developing and engaging a constituency of interests concerned for the well-being of pets.