The bottom line. Large retailers are profitably incorporating organic cotton into their garments-either with one hundred percent substitution or by blending with conventional fibers. Patagonia in Ventura, California, and Nike, in Beaverton, Oregon are just two of the examples of companies who have pioneered the organic cotton market and are sharing their expertise with the Cleaner Cotton Campaign. Market analysts report that consumers expect corporate responsibility as a matter of basic business practices.
Organic cotton is a great way to implement it.
Possible bans on the most toxic agricultural chemicals, as well as potential regulations about labeling on genetically engineered products, point to the need to develop sustainable, practical solutions for cotton. Companies who have made the switch to organic cotton report that employees are inspired, motivated and energized by the challenge. Companies taking positions of environmental leadership are gaining market advantages. The apparel industry stands poised to voluntarily raise its standards for materials by beginning to incorporate organic fibers into mainstream products. The farmers' daughters.