Advertising a. Advertising is any paid, nonpersonal communication link initiated by a marketer to create relationships with customers. Marketers are now including response mechanisms in their advertising. It is paid for by the marketer, who controls the message. Direct marketing is powerful due to the marketer's ability to gather information about the target market. In using this, marketers face serious ethical questions about invasion of customer privacy and misuse of personal information.
Sales promotion accelerates current purchasing and encourages repeat purchases.
It is a good way to kick off or renew relationships with stakeholders. Public Relations a. PR messages are not directly paid for or controlled by the marketer. The perceived believability adds power. Personal Selling a.