Before they will make an investment in your company, they need to know your company will make an investment in them. Since many Gen-Xers can command the salary they want from several potential employees, the critical factor in their job choice may be what else you offer. If you haven't become a proficient web surfer, now's the time to do so. Gen Xers want to work for companies who are tech-savvy. Take advantage of web-based job sites.
Younger workers are likely to turn to technology-based resources first in their job searches.
Recruit on college campuses. When you visit, take along an employee who is a recent graduate of the college or university. A recommendation from a peer can carry a lot of weight. Provide college placement counselors with a detailed description of the job-and the immediate benefits and opportunities your company offers. Use employee referrals.