It's all on the web site. They can focus on selling. What's more, the site will handle many of the less complex sales, freeing up salespeople to work on more complex transactions where they are adding more value. E-commerce sites open up new markets. Since the web is a global medium, properly executed e-commerce strategies enable businesses to reach customers they never new existed.
New customers can crop up in the next town, or on the next continent.
Some would say that people are simply not comfortable buying online, that e-commerce is ahead of its time. The problem with these arguments is that they are simply not supported by the facts. Key benefits sited include the ability to shop any time of day, the convenience of shopping from home, the ability to find any gift they want through the Internet. The tremendous expense of an e-commerce site has kept many businesses at bay. The unfamiliar nature and complexity of the Internet has put many business owners in the position of feeling unqualified to make Internet business decisions.