If change is inevitable and if Mr. Welch is right about actually proactively seeking ways to change, how can we do it better and less painful. Never be satisified with status quo. All businesses will eventually face the storm. The ones that survive will be the ones prepared. Although it takes time and effort, the very best approach is through letting people know as much as you can as soon as you can.
People resist less to what they know and understand.
Start the process early and communicate the progress frequently. Participation and ownership To the extent possible, let people help make the decisions and participate in making the change. When they are involved, it becomes our project rather than their project. When problems occur, they get solved more quickly and quietly. Support comes from involved people.