Use primarily simple declarative and imperative sentence structures. Eliminate prepositional phrases wherever possible. Use concrete, specific words, rather than abstract words. Adopt the reader's vocabulary and perspective whenever possible. Avoid unnecessary jargon.
Readers tolerate less ambiguity online than in print.
However, keep in mind once again that online readers tend to scan documents, and that it is more difficult to read text on a computer screen than on paper. Contractions are more likely to cause confusion on a Web page than in print. All rights reserved. Do not reproduce or redistribute any material from this document, in whole or in part, without written permission from Alysson Troffer .