I , as a woman, do not conceptualise my social steps and actions. I realise and conquer these desires. If I want to have a gallery, I'll try to set it up. And I don't need to explain why. New fields are always attractive for women.
Women are often altruistic about their fields of activity.
Women, as we understood it, are interested in content and in new fields. But later the men come and begin to make money and careers there. Men are not so interested in culture but in new technologies, in design. Three to four years ago when we began to advertise internet activity in St Petersburg, only the women supposed that it was promising, the men were laughing and they were so ironic about it. And now three years have passed and now everybody, including men are excited about the internet because they feel it is now possible to make business in this field.