If you look at value delivered to the organization and increased individual capabilities, then scenario 2 is the better choice. Focus on business outcomes rather than be driven by technology. Business results, for the most part, are measurable. A greater percentage of customers are more completely satisfied with requests for information on the company's products and services. Complaints are reduced and resolved more quickly.
Sales increase year over year.
Product development cycles shrink by days, weeks, or even months. Internet technology supports these changes everyday in companies just like yours. If you stop chasing the technologies and put the tools you have to work, you'll find the results go straight to your bottom line. Bill Ringle works with organizations that want to take their use of the Internet to the next level and with business leaders who want to make the most of their technology resources. He is author of TechEdge , a book about Using Computers to Present and Persuade.