The people behind eLuxury are convinced that they've benefited from others' mistakes. But perhaps wary of alienating retailers who don't want their stores' business pirated, Lorenzo isn't talking about a revolution. Still, eLuxury has its skeptics. The Internet rewards specialization, and eLuxury is not specialized enough. A more fundamental problem is the lack of sensual gratification in online shopping.
Shopping is retail therapy.
True enough, Lorenzo admits. Just, he hopes, the location.