Write this information down, because many reporters promise copies but never get around to it or delegate it to someone else who never follows up. This is especially true if the piece appears in an unfamiliar market. Sixth, add the reporter to your mailing list. Get his particulars before the interview concludes, and stay in touch. Good reporters constantly go back to good sources.
Word spreads in the media when someone is a good source and provides lively copy.
Return the calls quickly, even if just to acknowledge them while you're on the road and set up a convenient time. Create an audiocassette out of your assortment of radio interviews. Make reprints and transcripts of your print interviews and include them in a media kit. Plus, it gives you the chance to vent when you need to. By using this site, you agree to our Terms of Use and Privacy Policy .