Spencer came up with the idea of online gift giving, and we saw that it wasn't already being done. In the real world, you send a gift certificate to someone, and they spend it at one store. The idea behind online gift giving is that you can give someone a gift certificate that they can spend at multiple stores. We expect to have 100 stores in the network by next Christmas. We provide traffic to e-commerce Web sites.
Marketing campaigns can be expensive.
When I first told people the name, they thought it was too strange, but now it's starting to catch on. My job is to make sure that the technology that runs the Web site works and to make sure that we serve our customers. I've been a technologist for close to eight years. I launched my first Web site in 1992, and I've been involved in launching or building over 200 Web sites since then. When you work in such a small company, you have to wear several caps.