Company A is the existing company. That was in 1992. In 1995, as it turns out, Company B was not the wave of the future. In 1993, DRG's parent deposed Norm Phelps, the division president, and installed Shailesh Mehta. One year later Pamela Godwin left the company.
People think they're going to be reduced to rubble by reengineering.
Organizations forget to remind them that they have skills they can apply to a changed work environment and they can learn new ones. Other featured companies fared just as poorly or even worse. Mutual Benefit Life is basically out of business. Hallmark, which sought to shorten its new product development cycle from a painfully slow two years, still can take a full year to create a single new greeting card. As is always the case with any fad, there was a kernel of truth to reengineering.