Get to the bottom line quickly. Focus on one or two key points. Keep it simple. Do not get bogged down with too many details. Try to explain the essence of your position in a sentence or two.
Reporters work under tight time and space limitations.
They often must condense a complicated issue into a few sentences or paragraphs. When you do, you increase your chances that the news coverage will be fair, balanced, and accurate. There are no guarantees concerning the outcome of a news story. Believe it or not, most reporters are not conspiring to slant a story one way or the other. Most are professionals who strive to tell both sides of a story with balance and fairness.