Do not become so involved in the novelty of electronic pages that the content and authenticity of a government site is lost or basic benchmarks of editorial and graphic design are ignored. This usually means that the headers and footers of web pages are more informative and elaborate than printed pages. This problem of making documents free-standing is not unique to web pages. Professional journals, magazines, and most newspapers repeat the date, volume, and issue numbers at the top or bottom of each printed page. Given the potential difficulties in creating web sites that are both full of complex content yet easy to use, the best design strategy is to apply basic document design principles consistently in every web page you create.
Users now expect a level of design sophistication from all graphical interfaces.
The goal is to provide for the needs of all potential users, adapting web and CD-ROM technology to their expectations. Create sample scenarios with different types of users seeking information from the site. Testing designs and getting feedback from users is the best way to see whether design ideas are giving users what they want from a site. Clear navigational aids Most user interactions with web or CD-ROM pages involve navigating hypertext links between documents. The main interface problem for users is usually confusion about where they are within the organisation of information.