Only the most qualified will get the jobs. Corporations are shopping around for the best PR agencies to handle their PR programs in a very complex business environment. The days of just buying a big PR name at any price appear to be over. Hiring the hungriest, most qualified PR agency at the best price is now back in vogue. Civility and professional courtesies are returning, however slowly.
Professional behavior is in evidence among all levels of candidates.
Economic adjustment has started.