You will fare much better by understanding what they do see before you begin swaying them toward your viewpoint. People are people. They can get territorial about anything they perceive as valuable. Your efforts to implement quality changes will create territorial games. They shouldn't, but they will.
Territorial feelings are easy to anticipate.
Figure out who might feel as though the initiative is invading their territory. Then make some upfront agreements about cooperation that specifically address the anticipated games. Because these games often are linked to ego protection, I like to establish a group agreement against game-playing that overrides the group ego's initial impulse to protect their turf through games. For example, I recently worked with a group where downsizing was part of their future plans. Before we even began discussing specifics, I introduced the 10 territorial games to the entire group and facilitated agreements to minimize game-playing.