Software Marketing related software. While the new new economy means moving fast, transforming your business and thinking and exploiting new channels, it seems that the good old process of having a solid promotions plan, allocating the necessary funds to achieve your objectives, monitoring and assessing your results, watching ROI, insight and experience and fine-tuning your efforts as you learn are still critical success factors. Even in the dot-com world. A recent study tracking the relationship between Web site promotion and Web site success was released by ActivMedia . While the study looked exclusively at dot-coms, the findings are relevant to all marketers with online efforts.
Profitable sites are more likely to promote than sites that have yet to turn a profit.
A company that puts together a good plan and a budget to promote their site is bound to be more successful than one that doesn't. That's marketing 101. And of course, you're right. Too bad the majority of dot-com companies don't seem to realize this. In fact, according to ActivMedia, only one in four Web sites has a formal Web site promotion budget.