The headline, Different Desktops for Different Needs, is a graphic. For example, on the Desktops page, The Latest Technology will always be formatted directly above at Groundbreaking Prices, no matter which browser, computer, or monitor a customer uses. The layout of all the text is frozen within the graphic. But there are serious disadvantages to this design strategy. Text is simpler than graphics - for the user and for the designer.
Text is easier to modify than graphics .
If you need an example of simplicity, text links, and minimal graphics, look no further than Yahoo. It has never strayed from a simple, text-focused design, and it s enormously successful. A goal for every page One last comment on the Desktops page concerns the Year 2000 link on the left side. This link has nothing to do with the goal of the page. One of the most important ways to be successful in e-commerce is to design each page with one goal in mind .