The frustrating reality is that the Web site visitor you've worked so hard to get still views you as a total stranger and you've probably got one chance to close a sale with them before they impulsively click off to one of a million other Internet destinations never to return again. You're very active working at your business but the approach could be seen as a passive one in the sense that you're still stuck sitting there waiting on other people to remember you and click on a bookmark or other link. That's what we started to ask ourselves. We stumbled on to the timeless business truth that, whether your business is online or offline, it's crucial to build long term relationships with your prospective customers. Because it takes time for people both to understand what your business really has to offer and to develop confidence that they can trust you to provide your service in a competent and honest manner.
Web sites are great at presenting an attractive storefront that can create a good first impression.
But once you've attracted these frantic, click happy Web window shoppers in to your store the job becomes converting this casual momentary encounter in to a long term friendship and business relationship. So let's try this. Suppose you create a good free emailed newsletter that contains useful information relevant to the product or service you're selling from your Web site. Let's put a couple of lines about your newsletter on all the major pages of your Web site. Let's add a little form that makes it easy for your visitors to subscribe.