A consistent theme flow throughout the site. Site compels visitors to a return visit. User friendly environment. Coding, scripts, applets are error free. Site contains pyramid schemes, chain letters, or illegal activity.
Site contains warez, political propaganda or non-ethical content.
Site displays several clashing theme designs. Absence of proper navigation utility. Images are not compressed or optimized. Content consists mostly of links accessing outside sources. Over optimized images or 'jaggies' are not acceptable.