And they'll learn 1999's new technologies with a minimum of fuss. We want to teach them the easy stuff. Like many of the Australian Web's leading hirers, Manning also searches for database expertise. But the fact is that in the world there are a lot of databases. At specialist interactive employment agency Mills Harding, Sally Mills is singing the same tune.
Sites have to integrate with the database.
Expertise in SQL server, Microsoft's ASP and Allaire's fast-growing Cold Fusion is all very much in demand. Surprisingly, the Australian Web industry's top figures also complain about the lack of expertise in graphic design - a field where enthusiastic amateurs might have been expected to make their mark. People have thought 'I will do design on the Web', but they haven't honed their skills in print. But as recruiters struggle with these difficulties, they are also realising they need experts who can treat the Web as a business, leading the teams of technicians and designers and advising the businesses who are buying the sites. The days of letting IT or marketing staff run a major Web site are coming to an end.