Taylor Made executives dismiss such comments, maintaining that their strategy has never been to boast about the number of players using their products. Instead, they say, they strive to create a personality for the brand by selecting appropriate endorsers. Currently, spokesmen for the InerGel include Gary McCord, Lee Janzen and John Cook. Two additional players, John Daly and Mark Wiebe, are being compensated for using the InerGel but will not be featured in marketing campaigns, Taylor Made officials said. Furthermore, Taylor Made's overall strategy is shifting away slightly from emphasis on professional tours to rebuilding a presence at on-course pro shops.
People go into green-grass shops, and that's where their opinion of golf ball brands are shaped.
That's why we need to attack it. Time4 Media .