One expert called in to help was the distinguished graphic designer Milton Glaser. The idea has been ripped off and reproduced all over the world. Mr Glaser asked no fee for his services. Milton Glaser has been thinking about what to do about Britain's current plight. You have to do it in such a way that it feels as though it's happening during the Blitz again, with people coalescing.
People have to get together as they did in New York and say 'That's enough'.
Milton Glaser lists the positives now internationally famous about Britain - enormous vitality, the improvement in food, the essential decency of the people and the landscape. Mr Glaser admires Britain almost as much as he does New York and is deeply sympathetic about our plight. But there has to be a little spiritual change - and then it expresses itself in some physical manifestation.