Inquire for details about job requirements so that you have the time to acquire the skills the job market demands, before it is too late at application time. If that means publications, take time to include them in the process of your research. If teaching experience is expected, make your TA position meaningful by taking some initiative and responsibility in the planning of coursework or by trying innovative teaching methods you may have heard of. Your department and CTE can help you get started. Seek out a faculty mentor or several mentors.
Mentors can be helpful in understanding the expectations and job requirements of a professor.
A mentor can also help you start a research history through collaborative research efforts. Find someone you can trust and feel comfortable with. Take the time to develop these relationships with mentors. During the searching process, tailor your letters to specific institutions. Tailor your application letter and CV to the specific position.