However, in these cases a search database should be established to aid users in locating information rather than providing a hyperlink for every keyword or bit of information. By providing too many hyperlinks it becomes harder to control what information you want your user to leave your website with. Additionally, hyperlinks should be strategically placed. Don't place a hyperlink in the middle of sentence in which you are trying to make a point. If there is information that you definitely want users to view before they leave, try using buttons as hyperlinks to this information.
Nothing begs out more to explore than a well designed and placed button on a website.
We briefly discussed this topic above when talking about providing users with information or entertainment on your website. By posting that your web site has information or entertainment that might be useful to readers of that newsgroup, you are offering something instead of interrupting the group with a blatant advertisement. By doing this you can get a feel for the general attitude to commercial adds and the level of advertising that is permitted. Some groups allow zero advertising and the penalties for breaking this rule can be substantial. Never send out a blanket message to several unrelated newsgroups, this is a sure way to be flamed.