It remains to be seen whether the match will be sufficient to attract high use. A number of interesting issues and concerns were raised in the pre-launch focus groups. A few are mentioned here to illustrate the range of issues that might emerge from the research. Including source material in an article is attractive from the reader's point of view, but may not be from the author's point of view. It may also limit your own ability to exploit it in different ways over several articles.
Print is a linear medium and articles tend to use linear arguments.
Good journals normally exhibit physical, as well as intellectual, aspects associated with quality, eg good paper, typography, layout. These are some preliminary results on the expectations and concerns of scholars in the area of Communication and Cultural Studies. One important question for the research is whether scholars in other disciplines will have different expectations and concerns. The baseline studies do not tell us what readers want. They inform and shape the research that will tell us what they want, and they provide a baseline of expectation to compare with actual use.