We need to do this, so we can make the most of all our nation's talent. We need to do this, so we can market our goods and services to a multiethnic society. We need to do this, so we can find new markets in an even more varied world-where America's own diversity can be our competitive edge. And we need to do this, so we can build up America's home market, in our inner cities and rural communities as well as in our affluent suburbs. In the new global economy, racism is not just a moral monstrosity.
Racism is bad for business.
And as Rev. Jackson reminds us, we need active policies of inclusion not only in employment but in investment as well. As business scours the world for new investment opportunities, I urge you not to write off areas in your own backyard-from South Central Los Angeles, which Alan Greenspan visited just a few days ago, to the Bronx, where I grew up. That is why, in addition to supporting affirmative action, we should all support the Community Reinvestment Act. We simply have to see people from every community as potential employees, potential consumers and first-class citizens. Second, we need to take a broader and more longterm view of the sources of shareholder value and national wealth.