By nature, data evoke suspicions that they are not alone. They are always found in groups. Data may operate but cannot be received as such. One cannot simply adress data, one must know which language to speak. To look at data is to objectify them - as waste.
Topical media are media in progress.
No longer able to produce instant documents, they roam the regions of raw material forever. At present, the avant-gardes of hard info study the next phase, in which the redundancy of end products will go without saying. They frantically test the data-vacuum cleaners developed in their own laboratories. The collection, attraction, gathering, tapping, clipping, copying, categorizing, storing, restructuring and, above all, saving of data is their life fulfillment. In perfect keeping with sovereign media, they no longer require an audience to tackle their chosen subject.