Browse others' web sites to get ideas. Please recognize their right to copyright. Organize your ideas on a piece of paper, making a rough outline. Create a uniform environment on each page so that the reader feels they are still in the same place and can find information quickly. Use lots of white space, keeping the length of your pages to two or three screens.
Readers are more comfortable looking at all their choices on one screen.
Fashion your arrangement, graphics, and lists accordingly. Anchors are the text which has been designated as a link. Make your anchors meaningful. A list of anchors should be a list, not a paragraph. Make your graphics small and infrequent.