The third stage of a movement begins when private concerns become public issues. People find language for their insights and emotions. They see the interconnectedness with what they believed were personal matters with large and systemic public issues. Going public is to put one's authenticity and beliefs into the mix of public discourse. In the organizational setting people speak to small groups for little or no payment, people give support and share experience via the internet for no cost, people share their thoughts via essays and pamphlets.
People meet and talk over coffee and go out of their way to help and support others.
Names are passed around and connections are made. Change happens one conversation at a time, and the learning and language begin to permeate the social, cultural, and philosophical systems. People begin to live what they believe and bring congruence between their inner and outer lives. Movement members realize the insanity is in the dominant system, not in themselves. As a movement evolves people are first rewarded by the emotional satisfaction of living their values, the joy of creation, the mutual support and affirmation of others, and the excitement of being part of something greater than themselves.