Since the quality of life and recreational opportunities found in the South Umpqua Valley are the main attractions for visitors and retirees, any advertising should highlight these features. With a few modifications, advertising designed for tourists may be placed in publications which target retirees. These representatives should be instructed to determine where individuals are from and how they found out about the area. This information should be obtained from those who inquire about the area, as well as those who have recently purchased property in the valley. With the reduction in U.S. armed forces this segment of the population figures to grow in the years to come.
Military retirees are generally younger and are often more affluent than other groups of retirees.
While our research indicates the majority of these retirees prefer moving to areas with favorable climates and abundant recreational opportunities near established bases, it may be possible for the South Umpqua Valley to target these retirees and convince them to consider the valley as a retirement location. The climate and recreational opportunities, as well as the veterans' health care facility in Roseburg may all contribute to convincing military retirees to come to the valley. The Oregon Tourism Division and the SouthWestern Oregon Visitors Association offer many services to help communities promote themselves. One of the most useful services provided by these two organizations is the opportunity to purchase the names and addresses of individuals who have requested information concerning the state or, in the case of SOVA, the region. Individuals are able to indicate any special interests they may have in the state or region, including retirement opportunities.