Can occur because of the kind of paper used, a chemical reaction of certain pigments, or because of excessive wetting from heavy rain. Blister - Air pockets on a board resulting from the separation of the paint or paper from the board. Boards - Common name for Poster panels or Billboard bulletins. Bulletins - Common name for traditional billboards which measure 14 x 48 feet. Cancellation Period - A specified period of time when a contract can be terminated.
Most outdoor contracts are non-cancelable.
Traffic volume in a market. Coat Out - Covering an advertising message with white or grey paint before a new copy is painted to insure that none of the old copy shows through. Color Chart - A chart containing samples of standard colors available from paint manufacturers for use as a guide in designing artwork. This innovation allows the advertising message electronically on a continual basis. Computer printing allows for four color process artwork and insures accurate reproduction without a loss of quality from copy to copy.