Its prominence in hula and language classes has led to a flowering of young performers skilled in the tradition. Popular performer, composer and producer Keali'i Reichel studied chant with noted kumu hula Pualani Kanaka'ole Kanahele. From Hilo, Aunty Pua's daughter, Kekuhi Kanahele, has recently embarked on a successful solo career. Hawaiian music has always been the common thread shared throughout history,' says De Mello. Broadcast live, with all the glamour and excitement of a Hollywood event, these local music awards acknowledge current achievement and express the industry's aloha for Hawaii's unique cultural legacy.
Work tends to be appreciated in a wider context than simply as personal expression.
Several distributors and labels are cooperating on lobbying efforts to establish a Hawaiian-music category in the Grammys. Hawaiian music outsells many of them. She believes the office would enhance Hawaii's visibility, as well as establish a mechanism to coordinate marketing, promotions and showcase concerts for local talent. We'd also become part of the MusiCares program, which aids artists in need. All around, it would be a wonderful thing.