No matter how innovative the company or how enlightened the management, success depends on effectively getting the right product to market and making it attractive to consumers through the four P's - Product, Price, Place, and Promotion. The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product or service fits him or her and sells itself.
Marketing is increasingly the critical force driving today's successful businesses.
The department faculty are engaged in a variety of research endeavors which lead to publication in books, journals, and conference proceedings. Faculty service to campus, region and profession is outstanding as exemplified by their numerous involvements and activities.