T he more places a product is sold and the more visible it is, the more likely it is to sell.
T hat s the idea behind the vending channel.
Vending machine purchases are often impulse buys, and consumers making these purchases will be more likely to buy that same product in larger packaging for home consumption. Increase the channels of distribution, and sales will increase. T he soft drink, juice and bottled water companies have known the value of vending machines for years. Now milk and ice cream processors are finding opportunities in vending. The machines can be modified to reflect a diary s brand, strengthening the product s identity in the minds of consumers.