But to those of us in the newspaper business, it s important to know how many people read the paper and who they are. Every year, the Newspaper Association of America publishes a statistical summary of the newspaper industry. It s interesting reading. More of you read the paper on Sun-day 68 percent than on weekdays. You obviously have more time on Sunday, and we obviously give you more newspaper to read.
Newspapers reach all ages.
Those 55 and older have the highest readership over 70 percent. These figures help to explain that while we work hard to keep the older, traditional readers happy, we are always looking for new ideas to attract young adults. The Free Lance Star s WEEKender section, launched more than two years ago, finds its largest readership among young adults. Women and men have their favorite sections of the daily newspaper. For instance, the national statistics show 77 percent of the men and 48 percent of the women read sports daily.