This is a less popular method because of the costs and risks involved. One reason for direct investment is to move closer to your customers or to locate near the sources of supply. F. First Steps in International Marketing 1. Getting started is easier if you benchmark on the experiences of others to learn how the best world marketers compete. Before investing in international activities, look for sources of information on the subject.
Some libraries can access electronic database services and CD-ROM databases.
The U.S. government also helps marketers compete with foreign rivals at home and abroad. Government agencies can also help marketers locate financing for international marketing ventures. With a global marketing strategy , you standardize your product, pricing, channel, and communication activities for use in all countries. This strategy focuses on the similarities rather than differences among customers. Marketers can standardize their products and, hence, achieve economies of scale and lower prices.