An effective campaign will involve story crafting, creative pitching, extensive follow-up, proactive research and thorough process management. Pierpont implements a comprehensive plan to develop story opportunities that will be of interest to print and broadcast media. Campaigns are targeted to specific audiences to achieve the desired communications goals. We manage breaking news and proactively seek to leverage announcement opportunities. Depending upon the industry and the company's market position within it, Pierpont may recommend a media tour to effectively introduce a company or an issue to the appropriate media.
Tours involve extensive planning and travel.
A Pierpont account manager will participate in every stage of the tour. Media Training Pierpont coaches key spokespeople to prepare them to meet the media. We teach you how to dress, how to speak clearly and effectively, how to handle high pressure situations, how to ensure your key messages are presented with impact, and how to keep journalists focused on what you want to talk about.