A simple email newsletter is one cost-effective way you can keep your name in front of clients and contacts. Referrals from satisfied clients are potentially powerful sources of new business. An associate recently informed me that by adding a simple referral generation system to his procedures, his qualified referrals went up dramatically. Your materials are out of date and the cobwebs are showing. If you think people don't notice these things you're kidding yourself.
Prospects notice everything.
Keep you marketing materials, as well as others perceptions of you and your business, fresh and up to date. Don t take referrals for granted. Your business could slide into the sea with this attitude. You always need to test new promotional methods. Who knows another approach might generate twice as many clients at half the cost.