Photography touches all aspects of human endeavor.
Some photographers are general practitioners dealing with a variety of subject matter such as portrait, wedding, and advertising photography. In small businesses, owners may wear many hats including advertising and promotion, creating images, making sales, and managing the business. Some professionals specialize in areas such as advertising, corporate, wedding and events, medical, forensic, or architectural photography. Others work in supporting positions such as lab technician, retoucher, sales person or business manager. Once they have the basics in hand, true professionals keep up with the latest trends and developments through attendance at seminars and conventions.