After-sales service A Basic Guide to Exporting Chapter 15. Quality and price are dealt with in other chapters. Service should be an integral part of any company's export strategy from the start. Properly handled, service can be a foundation for growth. Ignored or left to chance, it can cause an export effort to fail.
Service is the prompt delivery of the product.
It is courteous sales personnel. It is a localized user manual or service manual. It is ready access to a service facility. It is knowledgeable, cost-effective maintenance, repair, or replacement. Service is location.