New technologies consume yesterday's mainstay products, all fighting in a turbulent market for their place in the sun. The odd success may flow as a result of inspiration, but ongoing dependence on inspiration is risky. If inspiration is seen as the wellspring of ideas the implementation of systematic development methods tend to be disparaged. Informal procedures that worked yesterday are a weakness today and a major threat tomorrow. For every spectacular success there are many tens of failures, improving the hit rate as a result of good process significantly improves profits and performance.
People get in behind and help move the idea forward.
Investors are found to fund the show. The world changes. Just as the product is ready to market, a competitor markets something which does the same thing significantly better or cheaper or both. The product is delivered on time, to unit cost and under budget. A different mindset is required, to be effective the ghost of unjustified reliance on inspiration must be laid to rest.