Too many people attempt to market classes like this as one step stops to a new career. For an editorial on that subject, read Ethical Duties of Mediation Trainers in the Promotion of Training Programs . That is a start. Remember, these initial students will the be the core recruiters and sources of word of mouth for later classes. The Next Class.
Some people stop right there with a single class.
They teach a forty hour class or an intro class over and over again. It educates students as to why they would want to take a class on mediation, or one on arbitration, or one on facilitation and how an in depth class on negotiation can help them. In many ways it is an extended advertisement for an entire dispute resolution program. Introduction to Negotiation class. Basic Dispute Resolution Skills class.