Travel is as the cover note states, one of the most exciting growth industries.
Sharron Dickman writing style is both informative and enjoyable. The 478 pages are packed with information, terminology and case studies covering the gambit of sector marketing from segmentation to strategic planning Tourism Hospitality and Marketing should be compulsory reading for every Museum Studies student, wherever they may be. Each of the twenty one chapters contains an introduction and clearly details the aims of the text to follow. At the conclusion of the chapter there are selected questions and exercises Although all are of interest, It is of my belief that two of the more pertinent chapters for museum professionals, are those that deal with pricing and promotional strategies.