But the benefits are there. If it's going to help my education, then that's great. Schools Superintendent Kenneth Burnley pushed for the advertising program and was pleasantly surprised that it brought little resistance from parents and others. But they were pleased that we were trying to do something to balance the budget. Before an ad goes on display, it must satisfy a written list of nine guidelines set by the district.
Religious references are out.
So are profanity, of course, and references to firearms. Nor is tobacco or alcohol advertising allowed. And some types of advertisements are frowned upon as impractical. One business recently asked to put stickers on student lockers, an idea that will most likely be rejected, said Tracy Cooper, a district spokeswoman, because stickers are difficult to remove and would inspire students to add their own. On the other hand, the size of an advertisement is limited only by the price that the advertiser is willing to pay for the space.