It's then that you start getting really creative, and working hard to stay on the rock. And just as a rock climber must think creatively to stay on the rock, we must meet our change challenges creatively in order to survive. The need for creativity is most crucial when the results of potential loss or failure are most significant. In fact, the higher the risk involved in the problem, the greater the need for creativity. The Myths and Barriers that Keep Us Grounded Beyond assuring survival, creativity plays a significant role in achieving success.
Most business people overuse probability analysis when making decisions.
You can't get to the top of the mountain by keeping one foot on the ground. First, there is the myth that creativity is an inborn talent directly correlated with genius. But studies at the Creative Research and Education Foundation find that everyone is capable of creativity. Moreover, medical research shows that when stroke victims undergo rehabilitation therapy, most recover some brain function as new dendrite connections form. Stimulation of the brain causes it to grow.