Mark Millon, Sal LoCascio, Tom Ryan, and many others run their own lacrosse day camps every summer, and it s almost gaurenteed that they ll be having special events in coordination with MLL games. Another advantage to targeting children and summer camps is for promotional purposes. Many of the NLL teams have taken advantage of open arena time by letting youth teams play in famous arenas. As much as ten hours before a game, kids can be found enjoying themselves with their parents rooting on in the stands. The benefit of this is that the parents of the kids playing will buy a seat to the game.
Many professional teams require the youth teams to sell a certain number of tickets before playing.
MLL teams can clearly take advantage of the vacant fields. Inc. All rights reserved.