This course focuses on theoretical and practical techniques used in selling goods and services in the international marketplace. Emphasis will be on dealing with various cultures and ethnic groups that make up the international market. Attention will be paid to adapting theoretical selling skills to fit different cultural requirements of the market, in order to achieve effective partnerships culminating in long-term relationships. This course is an advanced study of the marketing function. Using analytical techniques, emphasis is placed on the analysis and solution of business problems.
Special attention is given to planning and positioning strategies.
Students who have taken MARK 390 will not receive credit for MARK 440. This course provides a detailed study of the objectives, principles and methods of marketing research. Marketing research is covered from the perspective of the user as well as the practitioner of the research. This course focuses principally on providing quality information upon which managers can act. Computer-based applications of mathematical and statistical techniques are used.