GRST operates primarily in one business segment the development, production and marketing of various food products. The same production and distribution personnel and facilities and the same support services are employed in the production of all products. Many customers are cost conscious in their grocery purchasing decisions yet still demand high quality food products. Grocery retailers in response to their customers product demands offer their customers value priced products as an alternative to higher priced brand name products. Value priced products offer considerable price savings to the consumer while providing comparable taste, texture and quality of the higher priced branded products.
Many grocery retailers provide products under their store names as a value priced alternative.
Grocery retailers can purchase and sell store brand products at lower prices because such products are not generally supported by media advertising. GRST's primary business strategy is to identify market opportunities where high visibility brand name products are being sold successfully and to develop high quality products of comparable appearance, taste and texture for sale at lower prices. By developing these value priced products for existing high volume markets GRST avoids many of the font end risks of product development and the expenses associated with advertising and the introduction of products with unknown demand. GRST believes that it has positioned itself to take advantage of the opportunities that the market for value priced food products presents. For grocery retailers offering their own label GRST makes its products available on a store brand basis.