This year's results will be tabulated shortly after the games ends. Prior to joining the newspaper in 1999, he worked for Ad Week magazine. He will be here to talk about Ad Meter results on Monday. Ad space is often first come first serve. That's why advertisers buy time months in advance.
Price is important too.
If advertisers are willing to pay top dollar, they get the choice locations. If they want to gamble on less desirable positions in a program they can better prices. I think that was a good selection. Nice use of humor. By the way that was the first time that IBM ever bought ad time during a Super Bowl game.