Active verbs . They keep moving. Personal words . The more personal the writing, the higher the human interest. Use quotes, names, and personal pronouns when you can.
Most people are in a hurry and have a short attention span.
When they read a newspaper, they may only glance at headlines and first paragraphs. If you don't get their attention fast or if you don't get the most important points high in the story, readers will miss them. Anyway, editors usually edit by cutting from the bottom. If your good stuff is at the bottom, it may get chopped off. OSU Extension and Station Communications' bi-monthly communications training newsletter.