Where reader involvement with maintenance is this intense, you can count on them to buy more products, more often, and buy by brand. Whether you are selling restoration products or services, you can count on HMN readers to recognize the value of your offer, to respond quickly, and to come back for more. During the past 12 months, two out of three Hemmings Motor News collectors performed restoration work on cars they own. Most of these readers did some if not all of the work themselves. The purchase of a collector car is invariably associated with the purchase of tires, tools, and accessories.
Own car covers, tops, etc.
They are continually sought out for automotive advice by less knowledeable friends and associates. The great majority of HMN subscribers were asked for automotive advice by others in the past 12 months. Nearly half of all HMN subscribers purchased automobilia in the past 12 months. Hemmings Motor News and Special Interest Autos are trademarks of Watering Incorporated. All other product names, company names or other marks appearing on this Site are the trademarks of their respective owners.