Online media can be directly correlated with politics, the economy, agriculture and so on. There isn't one part of society that hasn't felt the impact of this medium. All aspects of journalism have been effected with the arrival of the new online media. Sports journalism in particular has seen the importance of this medium and has tried to tap its resourcefulness. Online journalism has the capabilities of revolutionizing the sports industry.
Sports is one of the biggest, most profitable industries in the world.
The amount of people that in some way or another interact with sports is insurmountable. The ability of the sports community to expand all depends on how it harnesses and uses the resources of the online media. Just think of it this way. News has always been either in the newspapers or on the television. Since the rise of online journalism the internet has become another outlet for news.