During the job interview, sell the recruits on the job, your organization, the locale, and what you'll do to support them if they decide to join your staff. Read minority publications and listen to minority radio and V programs. Provide new job training, in-house, for existing staff. Give the general public ways to access your organization and staff through workshops, town meetings, newsroom tours, community advisory boards, a Web page. Re-examine the stated qualifications for jobs.
Mention skills like ability to connect with or have contacts in Asian community, speak Spanish, etc.
Be looking all the time, not just when you have an opening. Valerie Hyman was the founding director of Poynter's broadcast program.