A percentage-based claim allows a product to carry the FSC ecolabel even if it is not made totally from certified fiber. Current rules allow a product with 70 percent certified and 30 percent noncertified fiber to be labeled. Rule changes are being discussed however which would lower the certified percentage. A variety of combinations with recycled fiber also are allowed. Currently, there is not much demand from final consumers.
Most demand is from industrial and retail companies.
In Europe, companies are joining groups committed to buying only certified forest products. The most developed of these groups operates in the United Kingdom. It consists of over 90 companies and represents around 15 percent of the country's wood products' demand. This group is headquartered in Beaverton, Oregon. Whether you are a forest manager, landowner or a manufacturer, forest certification eventually may affect you.