Below are some tips to follow when composing your PSAs and submitting them to radio stations. Ask for a deadline. Ask if radio personalities will read the PSAs on air themselves or whether you need to have them taped in advance by someone else. Keep it simple. Sentences must be short and to the point.
People remember messages that are simple and make succinct points.
Radio stations want to deliver factual information, not someone s personal point of view. Do not ask for money. PSAs either should deliver a clear, factual message or be a call to action for volunteers. The PSA also must be printed on your organization s letterhead. Localizing your message will help people relate.