Fans expect sports professionals to communicate with the same degree of excellence as they perform. Character Build character that gives instant credibility with the public. Body language Refine your gestures and body movement in order to convey a message of confidence and control so that people will believe you. Attitude Help you recognize that media and public exposure doesn't close doors. It keeps doors open.
Some athletes fight the image building process.
That's a mistake. Exposure Target your exposure to a market that best matches your marketing message Style Identify and cultivate your unique style in order to make you stand out. Developing your own style and qualities helps create a lasting impression. Inc. All Rights Reserved. Do not duplicate or redistribute in any form without written permission.