But TellSoft Technologies Inc. says it doesn't have to be that way. Users can record, publish or play back messages at any connection speed online as well as by telephone. MarketTools Inc. aims to satisfy data cravings with a collection of research tools enabling online research in Internet time. Companies can, for instance, gauge market response to new ads or a Web redesign or spot-check customer brand awareness. Tools include eSurveys for online polling, ePanels for ongoing online panels and eSample for acquiring Web-based research samples.
Pricing depends on types of research and advisory services purchased.
The tool automatically updates the site based on the e-mail's instructions.