The husband and wife rarely look at each other when they talk to each other. One evident showing of affection by the wife is when she combs her husbands hair. The time to let loose and be crazy and let go of all the frustrations that have been held in is when the social event called tesguinada takes place. The tesguinada is an important part of the Tarahumara culture because it breaks the isolation between families. A tesguinada is like the American tradition of barn raising.
Neighbors get together to work on a project for the family, putting the tesguinada on.
The tribe makes their own beer from corn sprouts. The beer tesguino is also an important part of the tesguinada. Women and men drink alike in a ritualistic fashion to get inebriated as possible. Drunkenness is not a shame but rather a matter of pride. If these festivals did not take place, the reproduction of the tribe would not take place.