A good example is how Apple Computer supplied products to schools at all levels to condition students graduating into the marketplace. Ability to make a quick purchase decision Targeting individual purchasers versus business committees can significantly reduce marketing expense and increase the probability of a quick close. IBM's service reputation insured minimal competition during the mainframe days. Product or service application to a business function Examples are data processing, accounting, human resources and plant maintenance. Creation of or response to a fad Examples are hula hoops, Jurassic Park T-shirts, pet rock, physical fitness, etc.
Marketers take advantage of location by selling suntan lotion in Hawaii, fur coats in Alaska, etc.
Gender Product examples are scarves for women, ties for men, etc. Age Product examples are toys for children, jewelry for women, etc. This could include country club memberships, philanthropic contributions, etc. Education Product and service examples are encyclopedias, scientific calculators, learning to read tools and financial counseling. This could include products for hunting, fishing, golf, art work, knitting, etc.