PepsiCo's Pizza Hut is more than tripling its number of outlets to 45 in the next one year. Hitching on to the trend are the good old desi pizza makers like Nirula's in Delhi, Smokin Joe in Mumbai, Don Giovianni in Calcutta and Mega Bite in Lucknow. It is here to stay and grow. Informal estimates point to a 40 per cent growth in the pizza business every year. Convenience, variety, prices and experience, garnished with a tinge of slick selling.
Pizza is clearly the most convenient of all fast foods.
People usually don't have burgers delivered at home, hold burger parties or eat a day-old burger for lunch. It is quick to cook, fresh to eat and the acceptability of pizza delivery is very high. The Kitsch Queen Anjolie Ela Menon seems happy enough to be caught by the high-riding kitsch wave sweeping the subcontinent. With the failure rate rising to a dismal 70 per cent, the Uttar Pradesh High School and Intermediate Board has some accounting to do.