And it serves that audience, and they get ratings. We are creating a brand for women who want to recreate their lives. Lifetime executives in turn dismiss Oxygen. We think we can provide a great platform for women on a lot of different levels, such as starting businesses, operating small business, helping them to figure out management training. To build business coverage, Laybourne hired Business Week magazine assistant managing editor Sarah Bartlett to develop the network's news and business story content.
Women are interested in finances and where to invest their money.