This should be useful in providing tips on salary negotiations for other situations as well. Yes, if the offer made is inadequate in your view. To arrive at that, it is important that you, the candidate, applying for the job, do your homework in terms of knowing the salary range for similar positions in other organisations within the same industry, and across industries but within the same functional area. For example, when applying for the job of a brand manager in a food company, you need to be aware of the salary range as a brand manager in marketing in other organisations across industries i.e food, cosmetics, detergents etc. That is find out the likely salary for similar positions in your field.
Most reputable corporations offer a standard salary for a type of job.
You, as a job applicant, need to find out what that rate is. Do not enter into a salary negotiation for an ego kick to see how far you can go in raising your price with an organisation, especially if the offer they make is within the salary range for that particular position. For first time recruits just starting out in their careers, it is important to communicate that you are more interested in the job where you can prove yourself and contribute to the organisation, rather than in a specific salary. The organisation, in any case, would probably have a certain number of jobs in definite salary brackets. This is normally true when company representatives come to interview on campuses of educational institutes.