Whether a particular association is established to make a profit or to achieve some other purpose, the key characteristic is that our participation in it is voluntarily chosen. Some people don't really like civil society. Karl Marx, for instance. Recall that Thomas Paine distinguished society from government, civil society from political society. It was never made clear just how this liberation would arrive, and the actual experience of Marxist regimes was hardly liberating, but the hostility to civil society is clear enough.
People do want to feel at least some connection to other people.
Like it or not, you couldn't avoid having a sense of community. As liberalism and the Industrial Revolution brought freedom, affluence, and mobility to more people, more and more of them chose to leave the villages of their birth, often even the countries of their birth, and go off to make a better life elsewhere. But even a person who is glad he left the village or the old country may feel a loss of that tight sense of community, just as one's departure from the family to become an adult may generate a profound sense of loss even as one enjoys autonomy and independence. That's the longing to which Marxism seemed for many people to provide an answer. Ironically, Marxism promised freedom and community but delivered tyranny and atomization.