The burden of saving does not fall equally on all. People with stable incomes don't really need to save, and they find setting money aside easy to do when they choose. It's the people with unpredictable incomes or tighter salaries who most need to save. And for them it is most difficult. . Saving means giving up good things like dinners out and plush vacations when people all around are enjoying those things, and being celebrated for it.
Saving means living on less than the families on TV do.
It means risking being called a loser or a tightwad. Recognizing that saving is unfair, though, can be liberating. Recognizing that the rules are arbitrary, that not everyone gets to start in the same place, frees you to pursue your goals as best you can under your circumstances. Suddenly, saving becomes empowering. It's a tool to gain another stream of income, or an emergency fund to see you through tough times.