8 Have the address stamped on all freebies, such as magnets, pens, mugs, and t-shirts. Response Community banks have always thrived on providing quality customer service. Its Web site should maintain the same guiding principle. The Internet was supposed to create opportunities to service customers faster and more efficiently. Unfortunately, it sometimes fails in the area of customer service and creates an impersonal atmosphere.
Some sites lack easy navigation to an address and phone number.
The Web site is an important platform for providing information, but for many actions, nothing can replace a human being. Action Points 8 Designate an employee to respond to all e-mail, or allocate it to the proper bank representative. Make customer service and fast response an important aspect of the Web site. In the mad rush for an Internet presence, many banks post a Web site and expect a blast of visitors. When the site fails to generate traffic, its originators may blame various factors, but simple lack of commitment may be the real culprit.