We then examine the features, capabilities, and benefits, as they exist today. For the best input, EMA consults with a number of customers and IT professionals. EMA can then measures the effectiveness of a company's strategy versus customer expectations and the competition. A Profile will provide vendors with industry credibility and help to differentiate their product or company. For the business or marketing strategist, you can gain valuable exposure while being armed to overcome competitor objections.
New products require market understanding, credibility, and exposure.
EMA's objective, third-party summary document illustrates a market need or challenge facing IT professionals and how a vendor's product addresses it. The Brief focuses on capabilities, features, and benefits. For vendors, this summary document will provide credibility and exposure. A brief will assist the business or marketing strategist in gaining awareness in a crowded marketplace. The intent is to educate the reader on concepts, trends, preferences, and choice for decision-making purposes.