Indeed, by most measures, it has hardly expanded at all. Despite being internationally lauded and profitable, IDEO has about 370 employees worldwide up from 140 people in 1991. It now has 60 people at its London studio. Nice and steady does it. It has taken us over 30 years to be 60 strong.
Slow growth is vital.
Lots of other design companies have grown too fast. They've moved to the beat of other people's drums. And so they go public or merge with other design companies. These are usually not good ideas. In an age of corporate behemoths anxious to gorge on the latest prey, IDEO is hardly expansionist.