It's not that they're not effective. But publishers, desperately in need of more page views, are competing with advertisers using pages laden with major distractions. But before that can happen the ease of producing rich media ads has to increase. Rich media vendors provide compelling evidence that suggests the opposite is true. For one thing, rich media boosts the time spent interacting with advertising.
Response rates are higher too.
But the biggest inhibitor of the use of truly rich media is the shortage of broadband connectivity. You can do that with Netzip or Radiate. Send your speaking proposal to . A better way to buy and sell everything. More than just online auctions, d-commerce is changing the face of business.