Through him I was able to be on-line in 1994 and had the luxury of time to explore and evaluate the other web sites before the time came to build the Lane realty site. When we embarked on building our site, he was the obvious web master. He also understood the medium and was able to advise and construct the site in a way that made it simple and easy to navigate with no undue downloads times. Some of my more grandiose ideas got scuttled. The latest and greatest techno features like Java slow the viewing process and detract from the message the agent is trying to convey.
Simplicity is paramount to keeping the on-line buyer s attention.
The site has remained simple. There is no Java and no other flashing lights or technically impressive displays. Marketing began the day the site was launched. While we spent countless hours listing the site on every conceivable search engine and directory, our most successful marketing has been off-line. Every sign and every piece of printed material from business cards to print media advertising carries the web address.