This monthly newsletter provides the latest practical information for public relations and marketing professionals working in health care. If Public Relations is not prepared, one unfortunate incident can tarnish the reputation and good will that has been built up during many years of sacrifice and service by physicians, nurses, staff and volunteers. When medical experts work with powerful media allies, the public gets valuable information and advice needed to live healthier lives. Patients and Privacy.
Some patients are willing to share their experiences with reporters.
Others prefer that their stories remain private. This relationship becomes even more complicated when your patients are celebrities from government, sports and entertainment fields. Here are story ideas that will interest your local news managers. A rundown of upcoming events that will get news media attention gives you the chance to prepare winning placements. Here's an order form that you can print and use for fax or mail.