This section gives you answers to the most frequently asked questions about Pace's market research. Pace routinely conducts User and Non-User surveys, satisfaction surveys, route evaluation surveys, congestion mitigation surveys, special event services surveys, and vanpool surveys. The purpose of these surveys is to provide direction and marketing focus to better serve its current customers and gain new customers.
Pace is very interested in gathering marketing research data.
Pace tries to reach as many of its customers as possible. Surveys are distributed on-board buses in English, Spanish, and Polish. The Customer Satisfaction Index was implemented in 1997 as a way for Pace to chart performance as identified by customers using fixed route services through its satisfaction survey. The CSI is an indicator of how Pace continues to serve its customers. In 2000, Pace offers the CSI to its vanpool customers.