Non-profit organizations often qualify for special rates. If you do take out a contract, make sure to periodically ask your representative when your contract level has been exceeded. Finally, a word about color. The Department recently conducted six focus groups with families in Chicago, the Twin Cities and Madison to gain better insight into the roles that parents and children play in vacation planning. The parents' and children's groups met separately.
Parents look to friends and co-workers for information about potential vacation destinations.
Children also talk to friends about exciting places and then prod parents to take them there. Both groups recalled seeing travel-related television ads and billboards. Adults also remembered hearing travel-related radio ads. Children have strong influence, but very little decision-making power over where their family goes on vacations. If they involve their children in the planning process, they offer a very limited number of choices.