And then the New York Times went through a kind of confidence problem and stopped carrying a lot of arts pagination. And now recently the New York Times is starting to realize that they they maybe have a better circulation if they do a better job covering interesting things, and that's good. But there was a long stretch there where there was nothing happening. And, so then you have magazines like Option and Wired . But there's no way to find people.
Radio is dead.
Stores are rapidly dying. . . I have to backtrack and say one more thing. And all of a sudden people who didn't know the Deep Listening thing would have bought it and played it in their homes, and it would build that way. HMV was famous here for losing good record people. And the independent stores were basically being put out of business around the country.