Psychologists try to stop their colleagues from helping advertisers target kids' minds.
Our entire society is a free-fire zone for nonstop commercial assaults. And quite a few professionals with formal training in psychology have enlisted in the never-ending war. That's what worries the 60 psychologists and psychiatrists who have just sent a letter to the American Psychological Association. It claims this will help shape proprietary tools that can make advertising relevant to kids. So far, there's no comment.