The selection process starts well before a student makes the decision about which college to go to. If cultural role models and available opportunities have nothing to do with the technology and science fields, it's pretty hard to discover that you have a propensity for them. When I was growing up, my parents left me with unstructured time after school. Many kids built radios, go carts, or worked on cars. Today you don't find kids doing this, so those incubation opportunities are diminished.
Parents try to fill up every single hour of time, typically with sports or team events.
Parents are afraid that otherwise their children will watch TV or fall in with bad group of kids. Today, parents' first concern for their child's welfare is safety, and they've blocked out that free time when kids develop curiosity and experiment. One challenge is trying to motivate all members of our development group to share the same enthusiasm for challenges in design. Another challenge is promoting results-oriented teamwork between departments in the company. As in all business, it's a challenge to be able to create organization structures, get the right people, motivate them, and manage their individual expectations with the expectations of the business.