Opportunities also exist for the promotion of the valley through advertising along state highways. Tourist oriented signs promoting local services and advertisements placed in travel kiosks are two methods od advertising along these highways. It is designed to inform them of what exists in the valley and why they should come experience it. The simplest approach is merely to respond to potential inquiries by sending promotional materials to interested retirees. Other approaches are more proactive and can directly target retirees currently living in other areas.
Retirees often move to a location they discover while traveling.
Since the quality of life and recreational opportunities found in the South Umpqua Valley are the main attractions for visitors and retirees, any advertising should highlight these features. With a few modifications, advertising designed for tourists may be placed in publications which target retirees. These representatives should be instructed to determine where individuals are from and how they found out about the area. This information should be obtained from those who inquire about the area, as well as those who have recently purchased property in the valley. With the reduction in U.S. armed forces this segment of the population figures to grow in the years to come.