When you start to get excited about their goals, your excitement is contagious. It makes them want to work with you. Asking for the business can actually be the easiest part of the selling process if you've really connected with the problems and the desires of your prospective client. When that happens I think you'll really get the opportunity to become the leader in your industry. The way we start is with a complete review of your hiring process and interviews of managers in all departments.
Sales is all of the above.
And if you're going to be successful in your small business you've got to first understand sales and then master it. First of all, there are many misconceptions about sales. Sales is about deception. Sales means being pushy. Sales is manipulation.