Work with your Webmaster to create a unique e-mailing program that will transmit a hotlink to your surfer's friend telling them that said surfer thought they would find this information of interest. This concept also can be implemented on-site. This is a simple, thoughtful gesture, and a means of adding names to your mailing list. The virus can spread through your generosity and your guests' desire to share information about a property they enjoyed with their acquaintances. Word spreads fast in this day and age.
People can pound out an email or shoot off a fax within minutes.
The costs associated with this sort of campaign are minimal. In fact, the primary expense is finding a Webmaster who can install such capabilities on your site. In your property itself, the largest cost is an expenditure of time and consideration. And, in the small-property market, that's something you're already doing. Derek Atkin, President of The Windsor Consultants Group Of Internet Companies, consults privately with Web site owners on design, marketing and implementation.