Places become powerful and mnemonic.
As an illustration, he shared a story of he and his daughter traveling to the other side of New York. They stopped at a restaurant on the way, and he described how it took his daughter an hour and 15 minutes to finish a grilled-cheese sandwich. Now when he drives by the restaurant, he remembers that day with his daughter. Kaufman said that is the way a place is defined. We as humans can't help, but tell stories about a place, he said.