This enables you to make your information available to a huge audience without paying for mass media coverage. A web site allows you to present your goods and services in new ways - you may be able to include actual examples, or graphic or interactive representations, of what you offer. For further information about web sites, see Successful web sites . The basic rules remain the same, no matter what form of on-line documentation you are creating. The screen shouldn't look busy.
Web pages are a specialist type of on-line writing.
With the number of web sites running in the millions and growing, the competition is enormous. It needs to give the overall plan of the site and explain all that is on offer. The structure of the site should not be cumbersome, the surfer shouldn't need to drill too far to get to the bottom, and signposts should indicate the surfer's location. Surfers must know intuitively that they are still in your site. Hypertext links to other sites must be kept current.