My job involves thinking critically about problems, designing relevant research, analyzing data, drawing conclusions, and making recommendations. Although I had much to learn about business, my knowledge of the scientific process allowed me to hit the ground running. Anyone considering a career similar to mine would do well to strengthen his or her background in research methods, statistics, and science in general. Although I began by responding to ads in the APA Monitor , I have since learned that relatively few firms in this field advertise in traditional academic outlets. Two valuable resources for job seekers are Advertising Age and Marketing News , both of which publish annual lists of top research firms.
Many firms keep executive recruiters or headhunters on retainer to locate potential employees.
These headhunters occasionally advertise in newspapers or the Yellow Pages and are often listed in employment guides.