While letters to the editor often run following a news story and can be reactive in nature, the op-ed can be used proactively to frame an issue before a decision or action has been taken. Sample op-eds are included. Use compelling personal stories. Evoke strong images. Use statistics and make key arguments that are persuasive to your target audience.
Timing is important.
Work to pitch the op-ed at a strategic time that will most benefit your media advocacy and broader advocacy efforts. Call in advance and explore the level of interest in publishing an op-ed. Remember, the paper is in the business of selling news so make your pitch newsworthy. The editorial pages of your local newspaper provide another opportunity for you to advance your agenda. Policy makers will often follow the editorial pages as a way of gauging public opinion.