But Negron concentrates more on introducing new foods to people than on eliminating all the meat. Go to the produce section and find some vegetable you've never seen before. Especially if it has a variety of vibrant colors. That tells you it will have a variety of vitamin content. But Negron cautions that no one can motivate someone else to change their habits.
People go through stages.
First there's 'Pre-Contemplative,' when they have no interest in changing, forget it, don't even bother. That's when you give them as much information as they want. People start thinking about what they're paying for. Hopefully, they see that there's a difference between consuming a given food because it's what is fed to us and eating foods because we want to choose them. This is one of the initiatives of Howard Waxman, founder and manager of Essene at Fourth and Monroe.