Offered on a satisfactory-fail grading basis only. E. Photojournalism H. Advanced Desktop Publishing I. Advising Publications J. Publications Practicum Q. Teaching High School Journalists R. Computer Applications for Journalism S. Online Journalism Jl MC 401. Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, and relationships with labor and regulatory agencies that affect media operations. Development of public relations and corporate communications campaigns for business and social institutions.
Projects involve budgeting, media selection, campaign strategy, and creative execution.
Continued emphasis on grammar, punctuation, usage, syntax and logic. Editing of complex stories. Editorial management and decision-making. Use of computer editing technology. S., offered 2003.