We know that some companies are doing more than 750 million annually in North America. We know that some companies are doing more than 750 million annually themselves and herbal cough drop doing 1.1 billion alone. German pharmacies sold more than two billion last year. This leaves the worldestimates to be in the trillions. Other areas around the world include Northern Europe, the Chinese Mountains and Northern provinces.
Specialty can really add to saleability and price of a crop.
Niches like organic, stronger biotype, and guaranteed potency are all worth considering. Value Added Production Organic brings higher prices and acceptance. Organic herbs are usually valued at twice the price as non-organic. Presently demand heavily out-strides production, eg. Echinacea crops now being purchased for the 1998 season.