From this viewpoint, both the board and the staff have had certain managerial tasks delegated to them by the membership. Delegating involves giving someone else the authority and responsibility to do a given task. Delegating is hard for many cooperators who are oriented to doing things themselves. Coordinating This involves integrating the activities of persons in the organization with one another as well as all the non-human material resources of the organization. Everything must fit together, appropriately, in the right balance, at the right time.
Poor coordination is one of the most dangerous sources of wasted time, wasted resources and burnout.
Within the human system of the organization, communication is a key of coordination. The cooperative's communication system should provide for the flow of good information, neither too much nor too little, and should adapt to the knowledge and perceptions of the persons receiving it. Indeed, communication is the life-blood of the whole cooperative venture. The original authors of this publication were John Noller and C. Brice Ratchford. Copyright 1999 University of Missouri.