Links 7 Special Characters 8. It is important to agree the standards for a web site with the client before the work starts. In this way a template can be produced from which all the pages in the site can be generated. Because there is a standard, it does not mean that the format is sacred. If a page works for the intended viewers then it is excellent.
Standards are there to save time, save re-inventing the wheel, ensure nothing is missed.
Not to cramp artistic initiative. Standards for a website can include the following. For a specific site there may be more detailed standards. File names should be meaningful, consist of 8 characters or less, and avoid any special characters. With some authoring tools, long names and .html extensions are possible.