The power of editorials On the other hand, the power of editorials is extremely important, even though contrary to what one may think, in the sense that these are the product of informed facts. In large measure they are the opposite of the daily news. Setting an editorial line over first and elementary facts, in the following days, the journalist will attempt to look at the new information that is produced from the perspective of the editorial written days prior. Editorials not only serve as a notice to the authorities as to the orientation of the combat, but also a subliminal order to their own informative journalists to observe the facts from the perspective of the editorial. This involves a team of communicators to whom the current movement matters little, much like the action of the captain who re-orders his forces in order to attack a new object.
Some columns have as much or greater weight than the editorial itself.
The three time frames From the Cabinet one observes three time frames occurring simultaneously. For the common citizen this is the latest news, but for a Minister it is excessively distant news. Even five hours, which is the earliest a news item can be circulated and read after the edition is closed, implicates a tremendous lag, because things change by the minute. This is particularly important in the case of the Minister of Exterior Relations, who has at his disposal at his own desk, via satellite, a monitor through which he receives world news minute to minute. They have the absolute security that this news will occupy the principle headlines and in consequence, they have the sense and security that they are molding the future, at least in part.