For decades, companies struggled to understand their customers' needs and preferences, so they could respond with the right set of products, services, information, and offers for each individual customer. The scale of most businesses made it very difficult to deliver personal service. Now, precision marketing brings back the best aspects of the 'good old days' when the manager knew your name.
Precision marketing applies powerful technology to build lasting, profitable customer relationships.
He knew who liked what and how often they bought it. When he ran a special on an item, he'd call her so she could stock up. And if a melon was too ripe, he'd listen to Grandma fuss about it and give her another one. By capturing customer responses to a series of e-mail communications, we take the information we learn from each message or offer and apply it to the next one. We know who prefers HTML messages to text, where order forms fall short, and what offers work for what people.