Commerce merchant server and Microsoft's Site Server 3.0 Commerce Edition. E-commerce has become a highly fragmented solution arena. The biggest issue facing retailers as they approach holiday '99 is seamless integration of the web selling channel with the rest of the enterprise, according to Askin. Its E-Merchandising System integrates a commerce server with features for merchandising, targeted selling and tailored services. Vahe Katros, director of retail strategy at Blue Martini, says merchants can create a true enterprise e-commerce solution if they start with a solid merchandising package and then customize it to meet their specific needs.
Retailing is all about meeting certain customer expectations and criteria.
Retailers need strong merchandising capabilities, a creative and robust storefront, content management and the ability to micro-market based on certain behavioral and demographic data. That's what separates Blue Martini from the pack. They, in turn, pass their insights back to the merchandiser, who uses the findings to segment product accordingly. The Blue Martini system comes in modules. These can be mixed and matched according to customer preference.