The textbook offers the background information you should know if you plan a sports marketing or sports management career. The text book is available at any of the local bookstores. The workbook is presently only available from Professor Brooks.
Receipts are available.
The course covers quite a bit of ground and the sheer amount of information can become somewhat overwhelming. It is also designed to act as a portfolio of ideas you can take with you into your sports business careers. These cases are intended to stimulate your thinking and provide you with the opportunity to compare your ideas with practitioners who are already out in the trenches. The cases also provide you with some ideas for solving sport marketing problems. They offer practical insights into the problems and skills associated with designing competitive business strategies for a sport, a sport organization, or a corporate sponsor.