This detail includes the caller's phone number, the date and time of the call, the length of the call, whether the call was answered or whether the caller received a busy signal, and in some areas of the United States, the name and address of the caller. Within one to two weeks of retrieving the Caller I.D. data, ARC calls back the callers and administers a survey designed to meet your firm's research needs. As soon as a sufficient sample is received, ARC processes the data and issues an analytic report. Applications Callback surveys are most successful for ads designed to elicit a response via a phone call. Timeline The timeline for completing a callback survey depends primarily on the call volume to the ad and the type of media advertised in.
Timelines can range anywhere from two months to six months after the ad is published.
Tracking Services Methodology Proving the value of a Yellow Pages program or other media can easily be accomplished by using ARC's Call Tracking Services. These services employ an ad testing methodology which involves special phone capabilities. Any potential customer who responds to a test ad via a phone call is measured with this methodology. The real phone numbers of the advertiser locations are removed from the ad. The numbers are replaced with special phone numbers that have tracking abilities attached, i.e., local RCF, toll-free, or Caller I.D. service.