Research strongly indicates that, given a choice, consumers prefer to purchase locally grown foods.
The goal of this program is to make it easier for consumers, retailers and restaurants to identify and purchase Colorado products. Non-food items must be at least 50 percent agricultural origin by weight, and that agricultural base must have been grown, raised or processed in Colorado. To use the logos, companies must submit a license agreement verifying their eligibility and agreeing to comply with the Logo Use Guidelines. There is no cost to participate in the program. Retailers and restaurants are encouraged to use these logos to promote Colorado products to their customers.