It features horses running past the finish line as an opera soundtrack accents the cheers and heartbreak of the fans. The campaign is geared toward men 25-55, even though the median age for opera goers is 44, and more women than men are fans, according to the National Endowment for the Arts. It's a great date. It's fun to get in your party dress and have a glass of Champagne during intermission. Mconnell, public relations director for the San Francisco Opera, on the increasing popularity of opera among young adults.
Opera is unusual enough and still approachable, and it makes people look up.
It's fascinating, entertaining, multimedia, and it gets you away from work. Opera companies across the country have groups that organize events to draw in young professionals to the opera. At the San Francisco Opera, the Bravo Club hosts post-opera parties where members dance till dawn. We all know fads come and go. It's a great date.