Yahoo liked Sneetch so much that they were invited to become a featured shopping partner, which was somewhat equivalent to an extra in a movie being chosen as the star. That lucky break gave Lundgren and Livdahl the exposure and sales they needed to develop a full-scale Web site. What Sneetch is trying to do is use the Internet to its advantage. Sneetch hired another company to process orders. It never touches the tapes it sells.
Nothing is assured.
Since there's only the two of them, a sudden influx of orders could kill the company faster than a sudden drought. To get an office, they'll need to take on an investor and thus give up some of the control they prize. But at least they're not crashing and burning, like Gazoontite. The site was well designed, with such features as message boards, a nurse to answer questions and information on how to create a healthy house. All that cash is gone now.