The color on the monitor, a soft green, matched my favorite chair exactly. When the real thing arrived in the mail, however, it looked more like old broccoli.
Monitors vary in brightness and contrast.
They also display only red, green, blue, and combinations of the three, a color palette too limited to reproduce the far richer hues of the real world. This is a significant problem for online clothing and cosmetic retailers who would rather not see their products returned. This web server software is based on color-management technology originally developed for print publishing and should be available later this year. Pricing is not yet set. Visitors to sites with Verifi will be asked to perform a three-step test that includes picking a square that most closely matches the blue of another square and turning down the monitor's brightness until a particular word is invisible.