Employers read resumes in order to find evidence that a particular applicant is well qualified for a particular job. Experience, education, training, and personal qualities relevant to the job are all important.
Many employers look for creativity and imagination when the job calls for it.
However, it is best to aim for a professional, neat, and organized look. Text First, the resume should have a business-like font. Some good fonts are Times New Roman, Arial, or Courier. Use a type size of 12 points. Resist the temptation to shrink the type in order to jam more information onto the page.