The campaign consists of stickers, television spots, radio spots, print ads, posters, and a free Rape Prevention Action Kit. The Kit provides definitions, myths and realities about rape, and suggestions for community organizing strategies to prevent rape. Traditional rape prevention efforts have been victim-oriented, focusing on what people can do to avoid becoming a victim of assault. In contrast, this campaign addresses the need to confront potential perpetrators and the general public on societal attitudes about rape and other forms of sexual assault. The campaign's images question the perpetrators and not the victims, thereby provoking a new level of thought, discussion, and debate about the issue of rape.
Violence is preventable.
Policy advocates within the VPI have identified these two issues as among the most important issues facing youth violence prevention. Over the next few months, groups of VPI members met via conference calls, an all day meeting in Oakland, and three meetings at The California Wellness Foundation's annual conference this past December. The outcome of these meetings was the formation of four regional strategy groups, Northern and Southern California Firearms Policy Strategy Committees, and Northern and Southern California Prevention Policy Strategy Committees. These strategies include public information campaigns, youth advocacy training and empowerment, and media efforts that include letters to the editor and meeting with editorial boards. This year, the reconstituted state legislature has proposed an ample number of bills that could have a tremendous impact on firearms violence and prevention programs, if enacted.