In order to successfully capture the attention of the viewer, elements such as salience, modality, and the layout of the page must be carefully examined.
Salience is a concept that recognizes the most 'eye-catching' image.
For many consecutive months, The Dallas Stars website maintained the same overall design and structure of their site. The opening page consisted of a large black and white image of a player along the left side of the page. The left side location ensured that the viewer's natural reading path would guide their attention to this image first. Once the attention was captured, the faded Dallas Stars emblem of the background led the attention to the emblem of full color saturation on the page. Dallas Stars related icons circumvented the page, keeping the reader's attention focused.