With the explosion in local news programming, which is cheaper and more profitable than syndicated programming, TV has the technology and time to cover your problem thoroughly. This presents challenges for corporate crisis response. Your fact gathering has to be rapid. Unless you have a plan to accommodate the media and control access to your property, they'll help themselves. But it won't help you.
Newspapers present their own problems.
Because of television's ability to report a breaking story on the scene, newspapers are more and more becoming analytical organs, spending less time on who, what, when, where, and why, and more time on investigative pieces. Companies with a major crisis developing can expect print journalists to go beyond the breaking story and investigate company history, trying to find footprints that shed light on why the crisis happened. They aren't searching for evidence that clears you of wrongdoing, either. Reporters shouldn't know more about your company than you do. While many news executives deny it, it is a fact.