The success of any business starts with the right choice of product or service. Small business owners need to keep an open mind about the suitability of products for Web sales. Offbeat or unusual products and services often attract online attention and sell strongly. You would not-in general try to sell items people can get at the corner store. Products suitable for shipping by mail.
Most products sold by catalog and mail order also sell well on the Net.
Choose products that could be shipped easily. Stay away from bulkier and heavier products that would result in higher shipping and handling costs. Higher shipping costs diminish the price competitiveness of online products and turns-off a lot of potential buyers. In fact, high shipping costs is the primary factor that discourages people from buying online more than any other single reason. Another Ernst and Young report shows that 53 percent of online shoppers are concerned with shipping costs that are too high, compared to only 19 percent who are concerned with credit cards being stolen.