Increasingly, children are becoming the primary target market for the caffeine industry. Addict them at an early age in order to gain life-long customs. Today, in direct defiance of USDA guidelines, soft drink machines line the halls, cafeterias and walkways of schools from coast to coast. It is a matter of great urgency, and the health and welfare of an entire generation is at stake. Coffee is the largest agricultural commodity in the world.
More coffee is grown and traded than wheat rice, corn or livestock.
In fact, it's the third leading commodity after petroleum and strategic metals. More than automobiles, steel, and technology. Because coffee is addictive. There's another problem. Coffee is also the most heavily sprayed of all agricultural commodities.