What we are doing is building an organization that can handle these relationships. We provide a complete e-commerce environment, specifically tailored to the material handling industry. Suppliers can put their catalogs online and accept purchase orders over the Internet. Users can locate what they need and place orders online. Consider the cost of building a website.
Many subscribers run small operations.
We take care of programming and technical issues and we advertise in all the trade journals, such as Material Handling Management and MH network. We go out and get visibility and spend marketing dollars more efficiently. We are also creating a community, with industry news, technical libraries, classified adds, and user forums, where users can troubleshoot problems with other industry professionals. We charge small transaction fees, between 1.25 and 5 percent, and we're negotiating to provide value-added services such as financing, integration services and logistics. To date, we are the premier full-service site.