The advancement of technology has made it easier for all types of marketing. Co-operative and direct marketing now have web sites. As more computers enter the comsumer's home, more agricultural marketing will be done via the computer. An example is cattle auctions. In the past they have been local or regional events, now they are international via the internet.
Ranchers can dial up on sale day and purchase new breeding stock.
Although it may cost more because health certificates and import procedures are still contolled by government, in the long run these costs will be absorbed in future sale of the offspring. The computer has connected different regions of the U.S., increasing national marketing. Products grown in one region can be sold to another far easier through internet and e-mail and at less cost to farmer. This form of direct marketing is the future of marketing in agriculture. The Geography of Agriculture in Market Developed Economies.