The content will feature the expertise of Goizueta faculty members, alumni and business leaders. For instance, business school professors Jeff Rosensweig, Dan Rodriguez, Diana Robertson, Douglas Bowman, Hendrik Bessembinder and Russell Coff are just a few of faculty featured in the first online edition. Other members of the Emory community are featured as well, such as Economics Professor Ujjayant Chakravorty. Not all of the contributions are directly related to Goizueta. Archived information is separated into 14 categories, such as finance and investment, marketing, real estate, public policy and management and managing technology.
Registration is required to access many site amenities, such as the archive.
Articles in the current issue are available to all users. The process is a simple one, though, requiring only a name and e-mail address. A more extensive questionnaire is optional. Registration is quick, easy and free, and literally takes two seconds. Registered users also will receive an e-mail reminder about the publication of new issues that will include synopses of each story and hyperlinks to take users to the specific article.