By 2008, that payment will equal the sum you could have earned by investing that money in Treasury bonds. So the earnings limit doesn't take any money away from you. It just changes the year when you receive it. A well-developed Mature Market package is crucial to financial institutions wishing to successfully target older adults. Between now and 2010, the 50-plus segment is projected to grow by another 20 million.
Older customers are among the most affluent, stable depositors for a financial institution.
Financial institutions without a strong, viable Mature Market program are going to risk losing significant amounts of deposits from this important market segment. Soon the age 55-64 population will be ready for retirement. Their retirement decisions will have enormous impact on the U. S. economy, and especially on the pension and benefit systems on which they will be relying. The Social Security Fund will have difficulty servicing the increasing payments projected - fund assets nearly depleted by the year 2030. In the past, retirement had been voluntary.