Be well planned and coordinated. A successful package must be well planned and coordinated. Each element should flow naturally from one to the next. Use a theme to hold the package together and create a positive experience for the tourist. Offer consistent quality and compatibility among elements.
Many customers buy packages because they expect consistency in quality.
Combine only package components that are compatible and enhance the overall quality of the traveler's experience. Customer dissatisfaction with one part of the package will often spoil the entire experience. Provide a distinctive customer benefit. The best packages provide customers something they would not get if they purchased package elements separately. Sometimes this benefit is the offer of value, but in other cases, it is a component that is not readily available to individual customers.