That's where B3 Interactive comes into the picture. We created B3 Interactive because we believe that user experience is the key to e-business success. A decade ago, companies had to choose among mediocre enterprise solutions and then make huge investments in training. But in today's web-enabled world, competition is fierce. More alternatives become available every day.
Users are no longer the economic captives of faceless companies and poorly designed products.
If it isn't easy to use, it's easy to leave. In e-business, if your customers aren't loyal, you've already failed.