This invites more careful reading, as it becomes more difficult to just skim over the text. If, on the contrary, the items to arrange are not of equal importance, we can observe an even more profound difference in approaches. The most common combination of elements is the heading and body text, and its design is being reconsidered over and over in a lot of inventive ways. Traditional practical approach tends to precede body text with the heading and make the latter bigger in size and more prominent. Interestingly, artistic approach questions the very practicality of this paradigm.
People are curious.
Making people wonder where's the title and why it's so designed will get your message communicated much more effectively. An important layout issue is using white space . This is further exacerbated by the proven fact that surfers generally aren't fond of scrolling, which invites authors to cramp as much information and links onto the first screen as possible. Quite on the opposite, artistic approach tends to treat white space as a rightful member of the show team. That's why artistic pages often look so sparse.