There has been a steady and significant increase in consumer demand for reduced-calorie products. The fitness craze, which has grown into a national phenomenon, has brought with it an increasing number of converts to the light market. Low-calorie products provide consumers with many benefits. Whether by choice or necessity, millions of Americans restrict their intake of calories, carbohydrates and fats. According to opinion research, most people consume low-calorie products to stay in better overall health, eat or drink healthier foods and beverages, maintain weight, reduce weight or maintain an attractive physical appearance.
Most people use low-calorie products as part of an overall healthy lifestyle.
Research also shows that health professionals believe low-calorie sweeteners are especially beneficial to obese individuals and those with diabetes. Low-calorie sweeteners also do not promote dental cavities. Recent studies support the effectiveness of low-calorie sweeteners in controlling caloric intake. The following chart provides some examples. Diet soft drinks and tabletop sweeteners are the most popular of the hundreds of low-calorie foods and beverages.