I feel that this article is prejudicial toward women. You imply that the increase of women online warrants an increase in commercial missuse of the web. Online commerce is convenient and perhaps there are women who value these services, however web developers should not assume it is the only reason women surf the web.
Some women value the educational origins of the web more than the commercial pollution.
Women use the web as a tool, for gathering information, doing research, and perhaps staying in touch with old freinds. Everything has a place, and I feel that retail belongs outside the web.