Learning, retrieving information, and interacting provide fun and stimulation to Xers, Cunningham said. The Internet is the classic Xer environment. There is lots of information and lots of action. Which is one reason why newspapers lose so many employees to new media, she said. New media is exciting.
Newspapers are boring.
Because we bore them. Safety and pragmatism Understanding that Xers work relationships are important and that they can mix work and fun are two ways to bridge the generation gap. To say that all Xers are slackers and whiners who do nothing and who have tuned out and turned off is like saying all boomers are hippies, she said. Avoid the hard sell - Members of this generation have been marketed to their whole lives, Cunnigham said. They are media and marketing savvy.