The way to do so is with rules covering all companies, and having the FTC enforce them. But no consumers should be completely bereft of any basic privacy protection when they visit a site. And again, although I have long been a big believer in utilizing technology to solve some of the problems that technology creates, I don't believe at this time that technological tools will be ubiquitously available and affordable, or universally honored by information hunters, and data gatherers, to solve the problem through technology alone. Our national privacy policy must, and I believe inevitably will, include a governmental role. That is like saying burglary is OK, as long a the thief leaves behind a note clearly indicating what was stolen, and how the thief intends to use the stolen items.
Notice alone is insufficient.
Consumers must have an effective opportunity to grant or deny consent. He also suggested that online companies should have a privacy policy posted in their web sites. Encryption Rep. Markey was twice interrupted by strong applause, but not for any of his statements regarding the collection of personal data by web sites. European Union Privacy Law Rep. Markey also made several comments pertaining to the European Union's privacy policy. He began by discussing ethnic cleansing in the former Yugoslavia by the Serbs.