Omaha Steaks Inc. This complaint relates to the manner in which Omaha Steaks advertises its food products on its Internet website and in its printed catalog. Based in Omaha, NE, Omaha Steaks is a mail-order seller of meat products and other foods. Omaha Steaks complies with this labeling regulation. Omaha Steaks has publicly acknowledged its intent to mislead consumers.
People hear it and start thinking something more negative.
According to a 1998-99 poll by the U.S. Centers for Disease Control, only about a fourth of those surveyed said they would be willing to pay more for irradiated ground beef and poultry. The fact that consumers hold negative attitudes toward irradiation was echoed at a food irradiation conference held in Washington, D.C., Feb. 26-28, 2001. We urge the FTC to fully investigate this matter and exercise any and all means to enjoin Omaha Steaks from disseminating false advertisements.