I ve never heard that before. No matter what business you re in, there are between five and 20 reasons why the customer won t buy now. Some objections are stalls. Delay tactics or hesitation by the prospect to tell the salesperson no. Both objection and stall are defined by salespeople in a single word frustration.
Prevention is the best medicine.
Identify possible objections. Meet with sales reps first and brainstorm. Ask them for the top 10 objections they hear. Write them down. Make a list of every objection you have identified.