To achieve this, the team often resizes images, or crops screen shots to show only the relevant portion of the screen. This popular trend in Web design is prevalent at the Internet Gaming Zone , where designers need to be especially conscientious about using minimal images. Users need to get through their site quickly in order to gain access to game play. Designer Jeff Fong says that Zone designers use images to brand the site and to showcase screen shots from games or show game elements. The limitation of images on the site does not drive its design.
Producers focus on designing a fast site regardless of the limitation on image use.
The real constraints come from the HTML and browser restrictions when designers strive for layout and behavior consistency between browsers. When possible, Zone designers use text for UI elements. Ad banners are restricted to 10K. Photographs are rarely used because of the nature of the site. Screen shots and images from games are restricted to a limited size range. CSS implementation is helped by the fact that the Internet Gaming Zone currently supports only Netscape 4.