The Wallstreet Journal has reported that Apple wants to rebuild it's image as the supplier of killer software applications. This is rumored to be the birthchild of the products Radiologic produced to author CDs, and the darling of the MP3 players, SoundJam MP . They suggest that Apple has begun leasing a few sites in major cities to showcase Apple s products, provide a front to the Apple online store, and help to promote Apple's reseller network through a store that would have the elegance of a Macworld Expo Apple booth. While I don t want to debunk this rumor, my only reaction was a hearty laugh. Well, those are the big ones, and there are a few smaller ones that have floated around including an Apple net appliance, as well as an Apple branded Palm, but you should get some idea of the interesting stories provided over the past few months, and the past couple of weeks.
Rumors are a tough thing to report on.
A writer must walk the tight rope that allows him to report about the wild rumors, but not make his readers believe the rumors are true. Whether these rumors turn out to be true or not, only time will tell, but as I have always done before, I urge you to take all of these rumors with a grain of salt. When possible, I've tried to provide links to some of these rumors, but have tried not to promote these rumor sites too much. The one thing these do give us, is the ability to be entertained and laugh. The excitement is really going to be tomorrow morning during and after the keynote, and I assure you, we'll report on all of the announcements here, so please check back often, and enjoy the Macworld Expo as best as we can show you.