The Domain Name System provides a mapping service between system names and Internet addresses. The purpose is to provide a system for the user to efficiently contact a desired location on the Internet. There are many alternatives for allocating system names. TLD has resulted in chaos. Trademark owners responded by adopting and thus giving value to the same allocation system.
Trademarks make poor domain names.
There is no need for every trademark to have a TLD name. Trademarks can serve as Second Level Domain names. TLD names should be restricted to trade names. Trade names are recognized and protected as intellectual property. Article 8 of the Paris Convention for the Protection of Industrial Property provides for the protection of trade names, whether or not they form part of a trademark.