There is a much better alternative to online groups. Sales Representative and Employee Focus Groups . How to research your own employees. This is one I'm especially proud of. It's used in training programs all over.
People say it's one of the most practical pieces of writing on focus groups.
In Your Focus Groups , The Market Navigator Newsletter , Vol. The most important and common pitfalls in focus group projects. How to avoid them. Everything In Moderation , The Market Navigator Newsletter , Vol. What are the qualifications to look for.