We sat down and figured out the songs we were going to do, what songs would really work for that market. Then we made up promos, mailed them out, made contacts, and word just kind of spreads. Now we've gotten to the point where we have to turn down jobs. Part of the market research that went into the development of AlphaBits including consulting with daughter Daisy. Daisy proved to be a very discerning test subject and even helped to write some AlphaBits songs.
Music is really rewarding on any level.
If you have 50 kids dancing to one of your songs and they're really into it and all smiling and they learn the words to the song by the end of it, that's really rewarding to me. Some people might think that's stupid, but I think it's cool. AlphaBits has also branched out and created a record label of sorts. We just hit 1,000 copies sold in three years. It's all done from scratch.