First, I will name the main marketing tools and possibilities on the Net. Forums Each of the above marketing fields has its proponents and opponents. Every person has its own favourite field and claims that this one is the best and only working on the Net. It can easily be the case as well. I say that a balanced combination of all of them brings the best results, especially if YOU try to market a new brand or want to create one or want to brand YOURself, YOUR company.
Perseverance works everywhere.
Banners - We talked about banners already. Again, if they are decent, professionally made, of a reasonable size, thoughtfully used and placed, they have their place in the Sun that cannot be substituted. However, try and keep the contents of YOUR page under control, banner exchanges can be very dangerous, unfair and very ineffective. With banners YOU must be careful about the size of the whole page. If it loads horrendously long, people will not wait and YOU lose YOUR customers.