Meet the boss. McNamara had a vision. Paint a picture to build a temple. Ying and yang of focus. Differentiating Your Product or Service Make an unforgettable statement.
Mere perfection is beside the point.
Making Better Decisions Tell me something I don't know. How smart executives get sidetracked. Add pricing strategy to the equation. Successfully Pursuing New Growth Opportunities Experiments don't fail, people do. A recipe for disaster.