He described how the magazine is a substantial publishing business and yet many work on it from their home offices. Home based businesses are becoming more and more popular. Furthermore, many traditional office-based businesses have started a trend towards decentralizing their operations. Employees perform work at home, with contact by electronic computer modem to the office. This permits companies to hire employees who could not work in a traditional office such as mothers with small children, handicapped individuals and many people just plain sick and tired of the rat race.
Many home based business entrepreneurs earn full time incomes with part time, flexible hours.
This wasn't possible just a few years ago. Modern computer technology has made running a business from home a realistic consideration. Many in the general public still, however, do not take home-based businesses seriously. Some, those who work in traditional offices, also may feel a bit of envy, a little frustrated that they still are in the nine to five rat race while the home based entrepreneur enjoys a better way of making a living. They also may feel being professional is only possible when you work in a store front or formal office and dress a certain way.