That implies the Web was the brainchild of too few individuals. It was actually the result of a natural evolutionary process that started a long time ago. As the Web evolved quickly, it borrowed liberally from other visual media forms, adopting and adapting conventions that were pioneered in the television industry, desktop publishing, and interactive forms of entertainment such as games and CD-ROMs. The Web is the world's largest work in process. It involves a lot of different talents and collaboration to grow into its many new possibilities.
Programmers can build a network and a Web, but few can draw or design attractive pages.
Artists can design attractive pages, but may know little of the programmer's realm. The consumes them in enormous gulps. If there was a golden age of illustration in the days of The Saturday Evening Post, the the Web and today represents a golden age for graphic designers. The browser technology deconstructs your beautiful pages. It is almost impossible to predict the outcome of every html page you design in every computer, browser configuration or platform your page will be viewed.