Lee is one of many teen girls who are reading and buying increasing numbers of magazines aimed at them. In addition, the Magazine Audit Bureau of Circulation found that of the top 100 consumer magazines for the last half of 1998, Seventeen, YM and Teen placed between 25 and 32. The surge is partially due to marketers' realizations that the population of teen-age girls is larger than ever before, Walcott says.
Teen girls are also more recognized as consumers with money to spend.
Lee says that she does not read adult woman magazines such as Mademoiselle as frequently because they do not focus on what interests her. For example, jobs and careers are discussed too much, she says. She also says The clothes in Mademoiselle are much more expensive than those she can afford, while Teen People features clothes in her price range. In addition, celebrity gossip is another topic she enjoys, and adult woman magazines do not offer this feature. Another difference in teen girl and woman magazines is the content.