Issue periodic news releases and make sure they are used. Your project will gain visibility. This also encourages public interaction. Present outcome goals to the community. Stage a news conference for the announcement.
People are more supportive when they understand the objectives.
Use your baseline information to illustrate the current status of the community. This gives a snapshot of local strengths and weaknesses. Broadcasting this picture raises community awareness of the issues. After the publication of the baseline information, explain your plan for improving outcomes. Be as specific as possible.