Think of leads as the raw material of the sales process. If you can improve the quality and quantity of the raw material entering the sales channel, then you expend less energy and time trying to convert this raw material into a finished product of the sales process, a customer. A good lead management system is like a good time management system. It helps you identify opportunities that will bring the most profit back to your business in the shortest amount of time. Our approach identifies the opportunities important to the customer.
Tasks involving content development can now focus on areas that improve the bottom line.
The sales funnel helps us analyze, strategize and attack. This slide gives the audience a snapshot of the web-based sales team at work. Our visual design and copywriting approach is architected to mix the top sales representatives in your company with the top web developers at Panthera. Think of your web developer as a member of the sales team and hold your web developer accountable for revenue. Tighter supervision involves using the same performance criteria used to manage the direct sales force in the field.