But there are some Net-specific pitfalls. Last year, online shopping was marred by poor customer service. To avoid problems, make sure a site has an e-mail and mailing address, and telephone number of a customer service hotline before you order. A live, online help button is another indication of a customer-friendly site. If a site proves to be unreliable, you can file a complaint with BBBOnLine.
Regulations vary by state.
Online shoppers can skip search time by plugging in an item's assigned catalog number, then proceeding to the checkout cart. It's a great immediate-fulfillment opportunity. Lands' End also offers a tool where customers can plug in their measurements, hair and eye color, hairstyle, face shape, etc., and create a virtual model of themselves. Shoppers then use the model to try on clothes. Like Levi's , the company offers body scanning to help customers achieve a more accurate fit.