These guidelines are for the benefit of both advertisers and readers. When you submit material for publication, you certify that your advertisement complies with these guidelines. These guidelines are for convenience only and have no legal or contractual effect. Your advertisement must be truthful. There is no point in attracting potential buyers if what you are selling does not live up to your description of it.
Misrepresentation can also be illegal.
Your advertisement is accepted for publication on the basis that it is truthful, and not false or misleading in any way. Never submit text or graphics that do not belong to you. Your advertisement is accepted for publication on the basis that the copyright in the material submitted belongs to you or that you have permission from the owner of the copyright to submit the material. You are fully responsible and liable for what you submit for publication, including its consequences. Do not use any foul or obscene language, or any derogatory gender, cultural or ethnic terms or insinuations in your copy.