We believe in the show and expect it to survive on its own merits. We have no plans to build programming around JCPK as some kind of buffer against whatever our rivals may come up with. The distinct advantage that Kaun Banega Crorepati had was in the timing. It allowed most office goers time to get back home with the whole family together. The weekends are much more difficult to pin down as far as audiences go.
People go out, see movies, whatever.
As I said JCPK is a great show and we believe the audiences will make the time to stay glued. Talking of great shows. The team behind it certainly couldn't be better. You have Nitin Desai who's designed the sets, quizmaster Derek O'Brien, dance choreographer Ganesh Acharya, music by Leslie Lewis and Ajay Kapoor in the director's chair and of course yourself. With such a great set of creative minds involved, the expectations are sky-high.