However World Wide Web provides text and graphics exactly when the consumer wants it - with hard copy too. Around 2000 similar flexibility will exist for video product information. Yes - although intrusion is more into the aesthetics of public spaces than into individual's lives. Advertising is not intrusive like the directly targeted methods in Table 1. Letterbox drops or large print ads are the ideal way of introducing a complex product to the public.
People expect to hear about phone company offering via advertising.
They expect the ads to be helpful and accurate - or perhaps amusing. Consumers are not happy with profligate expenditure, and misleading adverts - because they expect phone companies to be responsible and cost conscious. So advertising as such is totally in keeping with a phone company's role, but the content of the adverts must help satisfy consumers' desires - rather than being based on marketing hype. Information privacy issues when targeting mobile phone users. There are no information privacy problems with advertising - because it is not directed at individuals.