The text includes new material on the Internet and World Wide Web, as well as many updated examples of key points. This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues. The Second Edition includes new coverage of the Internet, as well as many updated examples.
Timelines illustrate key events in the development of mass communication theory.
References to InfoTrac College Edition appear at the end of each chapter, along with two InfoTrac College Edition exercises and 2 Internet exercises. A marginal Running Glossary appears throughout the text. Each of the four sections opens with a timeline illustrating key events relevant to that section. Mass Communication Theory. The Rise of Media Industries and Mass Society Theory.