But electronic commerce also refers to the advertising, marketing, merchandising, customer support services and information resources available on-line that ultimately tie back to sales. Not just product sales, but sales of your services. If you do not promote yourself and your practice on the Internet now, you will by necessity in the near future. The Academy has set up a web site to promote its activities and its membership. As a member of the Academy your name is listed in the Registry and you are on the Internet.
Many professionals now have home pages or web sites to promote themselves and their practices.
A home page is analogous to one page of information. So even though the entire page does not appear on the computer screen at once, the user can scroll up and down the page to view it. This means that the mouse is moved so that the on-screen pointer is on the link and then the mouse button is pressed. This action causes the computer to change the screen to the page referenced by the link. As an example, consider a home page where you mention that your office is centrally located and easy to find.