If you're looking to design banners without purchasing software, we found several sites you'll want to check out. They usually require, or at least ask for, a return link to their site if you use the banner they design. The faster your banner loads, the more likely it is to be seen. Animated banners definitely are more effective than static banners. Create a feeling of newness.
Many people navigate with images turned off so they can view sites more quickly.
The ALT tag describes the content of your banner and brings some of these people to your site. We hope this has provided you with a good start on your banner creation. All rights reserved.