After every effort is made to have that station commit to both football and basketball, the network then works out the best possible scenario. The gap between stations carrying partial programming versus all Tech programming has narrowed over the years and will continue to do so as the basketball program continues to succeed. Many hesitate to break from format to accommodate specialized sports programming. This is especially true when it comes to FM stations. Stations in Virginia also have a wide selection of collegiate and professional teams from which to select, so many factors are considered when a station is deciding on programming.
Radio stations are businesses just like a drug store or a restaurant.
They are in business to make money' and thus are going to broadcast programming that they feel is most profitable in their communities and cities. The Tech Network works on a 'barter basis' with stations. These sponsors provide significant revenue for the network and, in turn, the athletic department. Most FM stations are music intensive and avoid any programming what would break-up music such as news, talk or sports. The Network always contacts FM stations along with AM stations in an effort to identify the best signal and program clearance.