The quality of product and whether it needs improvement. Improved product or improved customer service-or broader advertising campaign. The price concept is quite different in Public Enterprise from private industry. On restructuring Public Enterprise, price will become competitive rather than fixed-price regime. Cutting price might be needed.
Market study is needed in restructuring process.
The need may rise to redesign existing product in order to enhance quality. In restructuring Public Enterprise, the management should optimize production line by conducting study on assembly line. Customer purchasing habits. Marketing abroad is much complex task than local marketing. Egypt produces goods with superior quality than that of similar produced abroad, like cotton clothes, ceramic tiles, etc.