You can expose your banner to 10,000 people the same way you can place an ad in your local newspaper and have it seen by 10,000 people. As in the real world, only a very small percentage of people who see your message will be interested enough to pay any attention to it. In other words, if you pay for 10,000 banner exposures you'll usually only manage to persuade 100 people to visit your site. It's also the average reported by most of the credible research companies that study Internet advertising. Australian Cybermalls charges a flat rate of 25c per click-thru instead .
New customers are the lifeblood of any business.
And in the offline world new customer acquisition typically costs several hundred to several thousand per head. Add up all your outlays on advertising and marketing over the last 12 months and divide it by the number of new customers you acquired. Internet advertising actually beats the pants off most of the media you use now. All banner ads at Australian Cybermalls are served automatically by our banner administration software and appear in our general rotation sequence throughout the Mall. Advertisers are issued with an individual account so they can monitor the performance of their campaign at any time they choose.