Screen text generally, and logo text especially, must be large enough to be very readable. Rather, the text portion must be handled as a still GIF file and laid out with the animation. The following example creates a strong contemporary feel for a Wall Street firm using a small animation we have already seen. Another approach is one that I have used in my own logo, which combines an animated magical touch with a still image. Notice that this animation uses two simple primitives, so that there is no modeling.
Motion is immeasurably important in creating the right image.
This is a matter of animation timing and fluid geometry. Inc. Legal Notices .