The content and graphical layout should be just as carefully planned as other marketing communications materials. An Internet strategy should have specific business objectives. An effective website can achieve many objectives successfully through innovative content arrangement and management. Web site content should be organized into logical sections that are easy for the user to navigate. A general rule of thumb is that the user should not have to travel more than three or four levels into a site to access the information that they are seeking.
Many website designers try to utilize the most advanced features in their sites.
It is important to keep your website goals in mind during the creation process. If so, complex should be kept to a minimum to shorten the download time of a page. A long-term management plan for websites is imperative. However, this power has created an expectation among users of finding the most current information all the time. Companies must keep their sites updated constantly or risk losing repeat visits.