They want rewards based upon accomplishment, not on seniority, conforming to the culture or political clout. Fame and recognition - It is the opinion of some that this is an important reason why people start companies. I do not agree. Most entrepreneurs I know are fairly conservative individuals who do not seek the limelight. The struggle to bring a new company into existence is a great lesson in humility.
Nothing is more exciting than to be broadly involved in the operation of a business.
The entrepreneur helps conceive the product or service, helps design it, goes out and gets orders, makes sure the factory runs well, helps the customer put it into operation, and finally sees the effect that all of this has on the profits of the firm. For most people becoming an entrepreneur is the only way available to make a lot of money. They like to win. Starting a company is a good way to satisfy the achievement instinct. Starting a new company, working for a new company, being involved in any way with a new company is just plain fun.