Should you wish to play it again you must call somewhere and pay additional money to have the movie activated again. Once play is started it must be completed in a 24-hour period. To re-activate movies you have acquired you must keep a phone line attached to the device. The reasoning behind this one is being pushed by the artist and studios to enable them to receive royalities for each play. As usual opinions are my own and do not represent any particular business.
Prices are approximate and vary daily.
Your mileage may vary . Till next month.