Ask the PTA for seed money to get your program started. Ask the resource teachers, Title 1 teachers, local authors, librarians, and book stores for ideas. Highsmith publishers has prepackaged reading programs. I'd love to see your kids turn into avid readers. They invite local authors and people from the community to come in and share their favorite books.
Members also share their favorite books in a variety of public displays.
They decorated a Christmas tree with book report ornaments. They have a program with RIF for getting books to kids. Also, consider a book exchange. This not only gets books circulating, but it functions well as a fund-raiser. Use the left-overs for your own circulating library.