Advertisers and marketing folks will be able to use Push to send advertisements to specific groups of people. For example, marketers could send an advertisement to Windows 95 users who receive sports headlines from PointCast. This adds a new angle to target marketing. Castanet will allow corporations to automatically distribute and install software throughout the corporate intranet or even over the Internet. Castanet will also allow information to be sent via Push to computer screens.
Push technologies have far-reaching implications for everyone from marketers to software companies.
To see what Push is like, give PointCast a try.