Consumerism itself is not eco-friendly.
Most companies take some steps to help the environment, but they also do things that hurt it.
Weighing out which ones do the most good and the least harm requires a lot of investigation. There are MANY companies out there, and it is not easy to find out their true business practices. I have a son, and two stepdaughters, and a thriving career. My time is precious. While I am willing to do some amount of research to make the greenest choices, I am not willing to commit to it on a full-time basis.