Allow you to take the same topic and quickly tailor it for a different audience. Funneling to Generate your Theme Too often, people try to present too much information, hoping something will stick. To make the greatest impact, help the audience understand your message and give them only information they can readily process and retain. The Focus Statement keeps you focused while preparing your speech. It serves as a constant reminder of how your information will be defined, developed, and included in your presentation.
People speak either to inform or persuade their audience.
Having determined which you intend to do, you will be better able to identify what you want to talk about. The categories of information include steps, methods, types, benefits, or reasons why. It is helpful to categorize the information you are going to present under three main headings. This will help make sure the audience can easily follow your presentation and understand your message. It can also be advantageous to use visual aids to clarify, emphasize or add variety to the main points.