Before you prepare your philosophy statements, you should have prepared your Code of Conduct. If you have not done so, read my articles on The 7 C's of Good Service and Establishing Your Personal Code Of Professional Conduct. This will prepare you to develop good philosophy statments. This seems like a lot of rigmarole, but it creates a better effect than just telling the contact you return your calls. People are very attracted to those with lofty goals and ideals, probably because most people have become jaded after having made numerous concessions in life.
Philosophies are also somewhat personal.
Revealing them shows both courage and trust that they won't be ridiculed. Stating your philosophies will make the contact naturally trust you more. Contrasting Statements - We need to face the fact that the public does not hold the legal profession in high regard. You can turn this negative into a positive if you are effective at differentiating yourself and your firm from the generally held negative perception. Making the contrasting statement acknowledges the fact that the profession is not highly esteemed in the area you have selected.