The creation of a website requires a tremendous amount of time, resources, and thought. This is a webmaster's responsibility. Once the site has been placed onto the Web, the real challenge lies in updating and maintaining it. Keeping the site current with accurate information encourages web surfers to return. New trends or developments in web site design should be incorporated into pages in order to attract new visitors and allow web surfers to return again and again.
Poor maintenance is a sure way of turning away users, perhaps permanently.
Maintaining a web site means making sure the files and file directory structures have been placed onto the Web and are running properly at all times. Since coded documents and their related graphic components are linked in specific ways, any changes or additions that are made to existing documents or directories could affect or alter their relationship to one another. The most common result is that links are broken, images get mixed up, or pages do not load properly. User feedback, usually by e-mail, can assist in flagging these types of problems so they can be promptly resolved. The more complex the site, the more maintenance it needs and the more it costs to maintain it.