Dipping is an interactive behaviour. The demand for appetizers is up. Appetizers not only fit the bill as a fun thing to eat but they are becoming mini meals and home meal replacements. Processors know that many consumers will only order appetizers to get acquainted with a new food that they have never eaten before. Its lower risk.
Restaurants are where it all starts.
Today's consumers are restaurant spoiled and sophisticated. They want pleasure fast. This creates a market for products that maximize sensory appeal. Highly flavoured and intensely spiced products that use ingredients such as red and black pepper, mustard and ginger are being sought. Pork fits into this profile very nicely.