And by establishing a relationship before the sale they're demonstrating to their customers the quality of the service the customer can expect should they choose to make a purchase with them. And on this hugely popular site are Amazon banner adds, the top-five selling DVDs, which can be purchased for 40 percent off at Amazon. If you were to look at any of the individual screens for a film you'll have an opportunity right there to buy that product. This is a really smart move in terms of marketing and customer acquisition, but what Amazon is really doing is providing goodwill by offering a service literally before they are asking for the sale. Trend 4 Infoloading.
Many merchants embrace the catalog mentality when offering information on the Web.
The catalog mentality is based on the notion that the more information you give the more it costs. In a catalog, if you want to show more than one photo or have more than one paragraph of information, the catalog gets bigger and becomes more expensive to print and send. On the Web environment, however, it costs just as much to have one image as it does five or several paragraphs of copy as it does to have two or three. Less than one page printed out. Amazon understands that infoloading is not about marketing, it's about customer service.