Integrate the web site all the way, through existing customer order processing for same day dispatch and next day delivery in line with telephone and fax ordering. Generate personalized promotions based on buying habits for effective customer interaction and cross-selling of product groups. Extend the reach of RS Components to potential customers not in receipt of the catalogue. Sun Ultra Server 4000, Oracle database, Verity Search '97 search engine. Masks complex underlying technology.
Seamless integration offers same day dispatch service as existing business channels.
Cross-promotion of product groups. The RS Components team headed by Bernard Hewitt, Head of Internet Trading and David Sones, Head of Technical Development, worked with BroadVision partner Cambridge Technology Partners to develop their vision for a new business channel via the Internet. Significantly, the project had the blessing of CEO Bob Lawson which ensured that the internal project team met with full and timely cooperation and input from every area of the business. RS created a new autonomous Internet Trading division to handle project development headed by board-level directors who understand the Internet's potential as a channel for business. The site went live in seven months, a week earlier than anticipated.