It is most commonly defined as a form of direct mail sent on a regular schedule to a selected group of people. It should be designed to create interest and awareness. The key word for newsletters is simplicity - simplicity in design, simplicity in writing, simplicity in format. This Factsheet will help you prepare a newsletter that follows the simplicity rules. Your newsletter must serve its purpose.
People typically assume newsletters are needed to link people together.
The assumption is usually accurate, but not always. Just as your organization has a goal, so should your newsletter. The nature of your audience can be described on a list and should be highly specific, e.g., members, prospective members, members or leaders of similar groups, government officials, key civic or industry leaders, media, etc. When you combine the purpose of your newsletter's message and the nature of your audience, the result is a statement of your communication goals. This provides a solid basis on which to start your newsletter.