If your answers are yes then Marketing may be the career for you. Marketing involves the conception, pricing, promotion, and distribution of goods, services, and ideas to consumers, industrial customers, governments, and social agencies. Both profit and nonprofit organizations engage in marketing activities such as product and service planning and development, pricing, advertising, selling, promotion, research, and distribution.
Marketing is people-oriented and ever changing.
A person s analytical abilities, imagination, and creative potential are brought to bear on continuously evolving tasks and goals. The curriculum includes general business courses along with courses that specifically examine marketing, management issues, policies and practices as well as economic, cultural, environmental and political forces affecting market performance. These positions are thought to be excellent training for higher organization levels because of the knowledge of products and consumers gained in these jobs. The following is a partial list of occupations to which graduates may apply their education. Remember, internships and volunteer experiences enhance skills and marketability.