New media provides the opportunities for our students to develop exciting and rewarding careers. It provides the opportunity for Athens and Georgia to recruit profitable and desirable businesses. It provides the opportunity for UGA to enhance its reputation as a technologically sophisticated institution. In short, new media offers us the opportunity for our students, our university, our city, and our state to assume leadership roles in one of the world s fastest growing fields. To realize the potential opportunities offered by new media, we are proposing the creation of a new unit at the University of Georgia, the New Media Institute.
New media is the use of technology to create a new communication experience.
The Internet is today s new media, but the next even newer media loom on the horizon. As long as humans seek new ways to use technology to connect with other humans there will be new media. The New Media Institute is an interdisciplinary unit dedicated to exploring these new ways of connecting. The New Media Institute s mission is the exploration of the commercial, critical, and creative implications of digital media content. This strategic plan outlines how we plan to accomplish this mission and make the University of Georgia, Athens, and the state of Georgia leaders in the dynamic field of new media.