Students should develop an understanding of the strategic role of advertising within a competitive business environment, and be familiar with the strategic issues of communicating and planning associated with advertising. Students will meet fortnightly in workshops. In the third year students take Strategic Marketing and a selection of options. Strategic Marketing is a continuation and extension of Marketing Theory and Marketing Management. It attempts an integrated view of marketing strategy, marketing planning, marketing organisation and marketing in an international context.
Students work on case studies in small groups.
Students on N503 spend their 3rd year in industry and write a dissertation relating their experiences to marketing theory. In their final year they follow the same pattern as N500 students. First year subjects are assessed by a combination of coursework and examinations. In your first year you must pass in all three subjects in order to continue with your degree, but only your second and third year marks count towards your final degree assessment. Individual Marketing courses are assessed by coursework, exams or a combination of the two.