N.J. The downsizing was a hard decision, said Brian Ek, a Priceline spokesman. Consumers want to know the lowest price, not have to figure out the price on their own. It's a complicated process for a consumer. The car shopper can then suggest a price and send out that bid to dealers in numerous locations. Buyers are put in touch with participating dealers via e-mail.
New cars are a commodity and consumers know exactly what they are getting.
Another high-profile executive, Priceline's former chief financial officer, Heidi Miller, also resigned last week. Miller, formerly CFO at Citigroup Inc., joined the company in February. Inc. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Computerworld, Inc. is prohibited.