A value cannot be forced on someone. B. Reason is man's only means of knowledge of anything. Reason is the faculty of awareness used to grasp what is, or what exists, and to integrate all perceptual knowledge into conceptual knowledge, into a noncontradictory whole. The method of reason is logic, and its subject is facts. C. Thinking is volitional .
Reason is our basic means of survival, and our only means of judging others' characters.
Without reason, morality is impossible. Yet, the exercise of reason is not automatic. Humans must choose to use reason. Thus, rationality is man's primary virtue. By choosing to be rational, we take the first step toward being moral and achieving values.