Listen with RealPlayer . For most Nigerians, the electronic media are more accessible and affordable than print, according to available statistics.
Radio is cheap and available everywhere in local languages.
It takes precedence over the television because of the country's epileptic power supply, the readership culture, literacy level, and the cost. Given the literacy awareness skewed in favor of the South, most Northerners clutch a portable radio wherever they go to keep informed. After all, information is power. In most offices countrywide, workers have small radios as companions in addition to reading newspapers. Radio, perhaps, plays the most important role in the information consumption pattern of most Nigerians, followed by the television where visuals often tell the story even when words are not understood.