Motivation is the energizing force that causes behavior that satisfies a need. Physiological needs 2. Safety needs 3. Social needs 4. Personal needs 5.
Research suggests that key traits affect brand and product-type preferences.
Perception is the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. Selective Perception is important because people selectively perceive what they want and it affects how people see risks in a purchase. Basically, we want to maintain consistency between our beliefs and our practices, even if it conflicts with reality. Social psychologists joined the group before the fateful day to see what they were going to do with the next day when the world didn't end. Selective exposure is the process of attending to messages that are consistent with one's own attitudes and beliefs and ignoring messages that are inconsistent.