Know the target audience of the publication so you can cater the conversation to them. For example, don't use legal jargon when speaking with a consumer publication. The objective for each phone call is to book an interview and place a story. Reporters are busy. Keep the pitch simple, delivering the headline first.
Reporters like to report on challenges that are overcome, as well as cost and conflict.
Volunteer Philadelphia lawyers understand Moreles' challenge. The lawyers will offer free legal advice to new American citizens as part of the Law Day, on May 1. Moreles will be among 100 new citizens expected to attend Turn your story into something larger. If a reporter is interested in covering a mock trial, don't let it end there. Give them information on what Law Day is all about so readers understand the value of the important day.