Yesterday's List Tip dealt with gaining more subscribers for your discussion list. Here are some further tips along the same lines. These tips deal mainly with using what's already in front of you to help build your list. Modify these ideas to fit your list and situation.
People often subscribe to numerous related lists.
They also tend to frequent many of the same Web sites related to the topic. Make your list known offline. If you have a bicycling discussion list, make sure the local bike shop has subscribed and can offer your list as a resource to customers. While much of your promotion will take place online, don't forget the real world is still out there. If the tone of your list is appropriate, you may want to consider holding a membership drive or another contest.