Traditional publications leave a void.
Ziff Davis Smart Business is the only magazine dedicated to helping managers leverage technology to build competitve advantage. The traditional PC publication format of product reviews, trends, and new product announcements is an excellent resource for comparing product features and performance, but it provides minimal business context and typically no coaching on using technology to achieve business success. Technology trends, when covered, are often well into their life cycle. Noticeably absent is any guidance on how to use technology, only discuss of its effects. Yet technology-conscious managers are looking for practical advice on how to transform their business with technology.