There is a pervasive myth among webmasters that creating a site ends with designing graphics.
Nothing can be further from the truth.
Editing the content of each web page on your website, and using marketing language, is just as important as creating graphics and navigation. The content of your website is just as important, if not more important than the graphics. Incorrect grammar, spelling mistakes and organization costs your business in terms of your credibility. Writing for the Web is very different to writing for print. Webpages should contain about half the content to a comparable print document.