Personal homepages are allowed, just not when they are hosted on a free hosting provider. Perhaps some of your readers can give us some insight on this question. Most listing sites don't even have a specific place to put us, we usually end up in the banner-exchange area. When we started to develop the click-exchange we were unaware of any other site offering such a service. Exactly who was first to market is anyone's guess.
Many people feel that ad impressions are valuable in and of themselves for building brand awareness.
We believe that a right mix of brand awareness and actual visitors is a true goal to participants. Advertisers are still getting used to the idea that you can accurately track everything. With Internet advertising it is possible to track the circulation numbers of your ad, and clicks down to the most infinite details. The ability to track a lead or sale at your website is now possible. Direct and accurate ROI numbers are any advertisers dream.