This time, the idea was to sell American products overseas. The managerial elite from foreign countries were encouraged to study in the United States and become enculturated. Upon their return, they would provide a special commercial link with their native lands. Business students were of special interest to this movement because they would learn the art of marketing in America and export it to their own countries. Crossing between disparate cultures We have all had the experience of entering other cultures.
Most people are unaware of the fact that they are entering another culture.
They know that they feel uncomfortable and different, but they do not know why. For those of us who study culture as our livelihood, we are usually well aware of the process of entering these other behavior domains of the host culture. We know that when we first enter into another culture we stand in this open doorway with our legs straddling both cultures. We are well aware that we have to act differently and speak a different language. We know that we have to eat different kinds of food and listen to different kinds of music.