Although media can be a good tool for organizing, you need to be prepared to deal with them. Remember that usually they are just trying to get a story and will often times try to twist your words around to make their story more appealing to the general public. They often times portray organizers in a negative way and focus on things that go wrong. It is also just as important to get connections with cool people that work in media so that you have allies on your side. See what the progressive newspapers or magazines are that might portray you in a positive way and make connections with them.
Specific Tasks are key to organizing.
When you are planning an action, for example, everyone should have a designated task. Delegation of Tasks is important because one person cannot do everything. When tasks are split up between individuals, we can get stuff done in a more effective way. For instance if someone is in charge of propaganda, they can organize sign-making parties and set up a team to make flyers. This does not mean that they do everything, but, as a contact person, they can report back to the group and oversee this specific area.