A small non-profit organization has a large list of interested potential donors it has built through some highly successful promotional efforts. Yet it is having trouble turning those people into committed donors. Research discovers that because of these promotions, people have the incorrect perception that this is a very large charitable organization, and they wonder what impact their own contribution will really have. Armed with this knowledge, the organization can now design communications that emphasize how important each donation is, and what impact the funding has on individual people who are helped by the organization. A medical supply manufacturer is trying to decide where to run consumer advertising to promote their product.
Research explores what media customers use, and how they decided to purchase the product.
It turns out that the product dealer is the key to the purchase decision, and that the manufacturer needs to reach dealers, not consumers. Research allows this company to spend their advertising dollars where they're likely to make an impact, rather than wasting them. Well done is better than well said. Our organization has truly tasted the benefits of marketing research. The men and women who represent Ellison Research are seasoned professionals and the knowledge gained through their work has proven to us their effectiveness.