We've been in the search engine optimization business since 1998, emarketing highly competitive keywords in the financial sector. In this short period of time, technological advances have been astronomical. Techniques that generated stellar results last month produce no results today.
Search engines are more sophisticated.
Search engine scientists work day and night to create the correct blend of mathematical page rank algorithms and popularity link formulas to meet user demand. Users demand quick relevant results for their searches. They do not have the patience or tolerance for anything less. So it's critical to gain superior ranking. The Race for First Place Gets Tighter.