Keep pages short Include elements of contrast Use all stylistic elements in moderation Use a consistent layout Your documents reflect you, your organization, and your information. By consistently using the same layout you are creating a unified whole, an identity. With the use of a consistent layout it is easier for the reader to know when they are reading your text and not someone else's. The creation of a template file can be helpful here. The template file would consist of your standard headers, footers, logo, signature, last data updated, as well as any other stylistic features you may incorporate.
White space is good White space is the empty areas of a page.
It adds contrast and provides a place for you eyes to rest. White space is not wasted space. White space is not wasted space. For this same reason, stay away from all capital letters. Capital letters are usually the same height and width.