To be sure, Intel faces more intense competition from Advanced Micro Devices than it's had in years. That's a challenge that didn't really exist for much of the last five years as AMD went from bad to worse. Now the company appears to have sorted things out, offering OEMs a viable alternative to Intel. The folks in Intel's product marketing are a smart bunch. Shoving the company's wares down the throats of customers with the turn of each season may have worked a couple of years ago.
Power truly is in the eye of the beholder.
And a discriminating beholder it has become. The lesson here is if you can't bring something whiz-bang to the game, save the effort. Gustavo Pe a Intel deserved it. The Finn who invented Linux seems quite amused, even surprised by the importance accorded him. Which may be exactly why he deserves to be important.