Some of you may not quite understand what trademark licensing is, others may not find it interesting. But, if you read on, you may find some of this useful and informative . Since Licensing Resource Group is a licensing agent, we thought we'd begin with something from the legal side of our business. In an attempt to answer questions about licensing, we felt it wise to establish a foundation first. Primarily, marks are used to prevent consumers from becoming confused about the source or origin of a product or service.
Marks aid consumers in answering questions regarding the origin of the product or service provided.
As consumers become familiar with particular marks, and the goods or services they represent, they can acquire a secondary meaning. Consequently, the well-known marks of reputable companies, colleges, or universities are valuable business assets, deserving protection and promotion. Here is a very useful site detailing trademark law from international to state standards. All About Trademarks. Well, we are an agent for several universities and colleges across the nation.