Over 600 pages and hundreds of music promotion strategies . Music publicity is something you should use in combination with other marketing avenues. Even if you already publish your own promotional e-zine, distribute free MP3 files, exchange links with relevant sites, network through discussion forums, and generate considerable word of mouth, you should still allow time for online publicity. Getting covered by the media stokes the fire created by your other promotional efforts and draws even more people to your music.
Many people think of the media as being an impenetrable fortress.
Nothing could be further from the truth. Most people who have a negative attitude toward the music press either have never dealt with the media, expected too much too soon when they did publicize themselves, or simply took the wrong approach when communicating with editors and writers. The rapid expansion of cyberspace only served to quadruple the number of media sources in existence. Most established print publications now have an online presence and often feature distinct news stories that only appear on the Internet. Also, the low cost of entry has allowed a multitude of would-be music editors and writers to create their own online news outlets.