13, No. 1 ,Vol. 15, No. 2, Vol. Nov 1987, p. 507. Geoffry Dean also found no predictive value or correlation's with marriage or divorce. Prize money has been offered for anyone who can prove the astrological principle to no avail.
People love to hear about themselves -especially women.
We all want a single source for easy truth. We'd love to know what the future holds, and we want to think there's a grand plan, not randomness. We remember meaningful coincidences and ignore misses. We think our own situation and problems are very unique. We love the exciting promises, not difficult boring prosaic explanations.