Convenience is also a plus one of the key advantages of online shopping is that customers can make purchases any time they wish. There are several obstacles that online stores must overcome. First, download speed must be increased. Customers are impatient and will not wait more than a few seconds for the web site to appear. Secondly, many sites are marred by blurry photographs, crude sketches, indistinguishable color choices, and terse descriptions.
Most web sites can t compare to glossy catalogs.
Lastly, customers are concerned over credit card fraud. Security is not foolproof, but software to safeguard financial transactions is available. One other major hurdle faced by online retailers is that for customers who like people, online shopping is lonely. They can t bring along friends, interact with other customers, or simply watch people. Most retail sites have been described as nothing more than digitized inventory lists, and many of them have the same look and feel of the company s printed catalog.