Offering expert advice on the dynamics of the virtual consumer, e-business strategists Laurie Windham and Ken Orton analyze the behavior of the online customer and reveal how profoundly the Internet has transformed customer demands. Delving into what compels the most reluctant consumer to purchase merchandise, The Soul of the New Consumer advises businesses on how to establish and maintain successful online customer relationships and predicts what will be required to capture the next wave of new consumer opportunities. This is a result of their empowerment.
New consumers know that they have many choices.
If one Web site disappoints them, they have myriad online alternatives to satisfy their needs. The Soul of the New Consumer will empower executives, managers, and decision makers with a deep understanding of today s and tomorrow s requirements for e-customer success. She is an internationally recognized speaker, is frequently quoted in business press, and has authored columns in several business publications.