Specifically, serious consideration should be given to the goals of Tourism 2000, an initiative of the North Carolina Board of Travel and Tourism. It is the second largest industry in North Carolina, with a multibillion dollar annual consumer expenditure.
Tourism generates jobs and tax revenues that are considerable in our state's economic development.
The North Carolina General Assembly recognized the importance of the industry when it established the NC Board of Travel and Tourism. Our major competing states are considerably more supportive in promoting this industry. Tourism has no boundaries in North Carolina. It deserves the highest practicable level of support.