The workshops involve a broad base of campus individuals and help build a college-wide understanding of marketing, a marketing team and strategic marketing plan. Marketing Audits Audits help you analyze where you are and where you should be going. Two-day campus audits include interviews and focus groups with various internal and external groups involved in the marketing process. A written report includes analysis of strengths, recommended actions and summary of interviews. Marketing Research Marketing research to set you in the right direction and create a baseline for assessment of your efforts.
Research report includes data analysis as well as marketing implications.
Fall Seminars One-day workshops on creating a team and plan offered to individuals from colleges and universities. Scheduled in two to three cities in the fall.