There is a shared interest in a constructive approach between government and business to support sustainable development. There is great potential for developmental impact by influencing how resources are used and sourced by commercial firms. DFID has the opportunity to reduce poverty, boost economic growth and conserve the environment in win-win partnerships with business. Examples focus on the entrepreneurship approach. The work by the Rowntree Foundation in Britain and the Tata Institutions in India are early twentieth century examples of this.
More businesses are prepared to make the effort to safeguard and enhance their reputations.