A brand is a name, term, symbol, design, or combination of these elements that is intended to clearly identify and differentiate a seller's products from competitors' products.
Marketers create brands for products, companies, and services.
Some famous brands include Coke, Nike, Disney, Microsoft, and Burger King. An established brand conveys product attributes, benefits, values, culture, and personality. Branding is the latest buzzword in the business manager's vernacular. However, despite its popularity it is not a magic bullet that can be applied to every product, service, or company. Branding is often confused with reputation building.