They know what magazines the elderly read, what television shows they watch, which celebrities they admire. According to Capt. They are accessible. Most elderly persons are retired and are likely to be at home during the day. This is when the telephone calls are made promoting that miracle arthritis or cancer cure.
Many elder persons live alone.
Socially isolated, they are most likely to stay on the phone, listening to a friendly voice sympathize with their health problems. Many elderly suffer from declining physical or mental capacity. The afflictions impair their judgment, making them easier for fraudulent promoters to exploit. Many seniors have money to spend. Victims of health care quackery are usually desperate for the miracle cure, willing to grasp any slight chance of hope, to cure an affliction or alleviate suffering.