Become a dominant school - let people know who we are and what we stand for. More four-year programs. Offer a better tuition plan for out of state students. Think of it as a university. More buildings, parking.
Students have more opinion on who the teachers are.
I wish people didn't think it was a big high school, and it was lower than other schools because we don't have a football team, etc. Build up faculty. Hire more great teachers - better prepared, more competitive when we graduate. Honest, fair, and straightforward. Offer every possible venue for individual success.