So did 53 percent of experienced users, those online for four years or more. The Privacy Best Practice, Forrester Research, September 1999 Business and Privacy Developing trust online requires minimizing risk, including identity risk - the misuse of personal information.
People consider security of their identity as important as the security of their money.
This fact needs to be recognized and incorporated into privacy protection policies developed by the business community. Multi-National Consumer Privacy Survey, IBM, October 1999. The Privacy Best Practice, Forrester Research, September 1999. This behavior generally increases with both education and household income. There is simply no doubt that industry must project leadership on the issue of privacy, prove to consumers that the private sector is a responsible steward of their personal information, and continue to engage with leaders in business and government to develop innovative and practical approaches to ensure that individuals have the ability to protect and manage their privacy.