Groups of markets within the region share similar challenges, which typically include developing proper payments and telecommunications infrastructures and populations who are just starting to realize the benefits of banking and payment cards. All transactions are fully authorized, which makes Visa Electron suitable for cardholders with little or no banking history. In the future, chip technology will be crucial to the development of the banking and card payment industries in the region and specific products and applications have been developed to suit specific markets. In South Africa, for example, segments of the population and certain geographical areas are highly developed, while others are less developed.
Telecommunications is expensive and unevenly established.
Some or all of these applications can be combined on a single card, depending on the cardholder's requirements, the Visa member institution's market objectives and the local environment. All rights reserved.