Close relatives of direct marketing Loyalty marketing is designed to keep your customers longer and thus make them more profitable.
Relationship marketing aims at building a relationship, with the same purpose.
Dialogue marketing also works to create a relationship with the customer. It would under normal circumstances be prohibitively expensive to segment your communications down to individuals and send each one of them a different message. Frankly, you might just as well send round a salesman. The painter who entertains no doubt his own ability will attain very little. When the word succeeds beyond the judgement, the artist acquires nothing.