Staffing Staff your exhibit with well-trained, friendly, outgoing people. Wear your name badge on the right side of your body so people shaking hands can read your name more easily. Don't allow any eating, drinking, gum-chewing or smoking in the exhibit. This is a tough one during long days, but if you have sufficient stamina, stand. You are more approachable when standing.
Presentations Develop open-ended questions to qualify leads.
Find out if your visitors are decision-makers or just someone dropping by to kick the tires. Learn how to politely dismiss poor prospects. Give visitors the information they need before they move along. Collect a business card to follow up after the show. The above sites contain links to private business resources because they may contain information of interest to small and home-based business owners.