For the first time ever, you can know how much your product should sell for. You're less than 50 minutes away from being up and running. The Net makes it work. The Net also makes it necessary. Marketing cycles have accelerated.
Opportunities are everywhere.
That all brings an increase in price risk. Relying on the old fact-finding processes takes too long. Misjudging your price points costs dramatically more than it used to. The presentation is randomized and eliminates all bias. So the data is exceptionally accurate.