A practical introduction to the modern new product development process. Cases, lectures, and full semester group project. Specific topics range from the effect of culture on the decision to standardize or adapt marketing programs, to international branding, communication, distribution, and pricing issues, to analyzing organizational structures for international marketing effectiveness. Consult N. T. Tavassoli. A diverse mix of MIT-based idea originators presents ideas and inventions during the first several classes.
Teams present their analysis and recommendations to a panel of judges.
Consult B. Wernerfelt. You must pre-register and participate in Sloan's Prioritization process to take this subject. Topics include how to find profit opportunities, how to create competitive advantage, and how to challenge competitive advantage. Taught as a mix of cases and lectures. You must pre-register and participate in Sloan's Prioritization process to take this subject.