Covello stresses that, in risk, communication, the crux of the issue is not science but communication. Policy decisions must be based upon the best information available, and public discussions about risk must be held. Public discussion should not be seen as an opportunity to manipulate public opinion. Risk communication is based on structured answers that can be utilized during crises. A key message for which at least two supporting statements can be made is prepared and delivered using well-defined techniques.
Risk communication allows one to effectively use limited time in hostile situations.
Plan carefully and evaluate performance. Listen to your audience. Be honest, frank and open. Coordinate and collaborate with other credible sources. Meet the needs of the media.