She can't help it. The trademark licensing program grants permission to non- university groups to use the Iowa State name or logos.
Most requests are for products small businesses want to sell.
If Iowa State failed to monitor who uses its marks, it could lose its exclusive claim to them. Part of the money helps run the trademark licensing program. The rest is shared with the athletic department and the Provost Office. Lovejoy said obtaining a license for an ISU mark is not a competitive process. Even though they all have to meet certain quality guidelines, we want products that are in discount stores, as well as upscale department stores.