Cash flow is the life line of your business - don't get caught short. If you need help understanding cash flow contact your CPA and prepare a cash flow analysis for your business. You might have a passion for a business idea but that doesn't mean you necessarily understand the business consequences of selling your product or service. Determine who your customers will be and where they are located. And while you're at it take the time to gain an understanding of the practical aspects of starting and operating a small business.
Many small businesses start on the basis of one initial customer or contract.
It's sounds obvious but many, many small businesses fail because of their lack of attention to future sales. He also produced about a dozen fist-sized rocks and carefully placed them, one at a time, into the jar. He reached under the table and pulled out a bucket of gravel. He dumped some gravel in and shook the jar causing pieces of gravel to work themselves down into the spaces between the big rocks. By this time the class was on to him.