You don't have to be on a road show to take advantage of Jerry Weissman's advice. Here are five of his rules for great presentations. Focus on what matters. Converse, don't perform. Weissman videotapes his clients to identify their phony rhetoric and gestures.
Plain talk is the best talk.
Most business audiences are full of overstretched people with zero tolerance for complexity. A medical-products CEO described his company's transdermal patch as a truck delivering cargo across an international border. Then answer your own question. The pause that refreshes. Forget the old lessons about delivery.