By BBC News Online technology correspondent Mark Ward Sharpen your thumbs and prepare to spend a lot more time managing the mailbox on your mobile phone. This will be the year that UK users start to get bombarded with SMS text adverts.
Some advertisers are even willing to pay people to receive their promotional ditties.
This week wireless advertisers have agreed a code of conduct for anyone creating such ads. The code should ensure phone users' privacy is respected and that no-one becomes the victim of spamming. Ad extra You can do a lot with a text message on a mobile phone. Ask someone to marry you, tell someone you are dumping them, attend a church service, order a fizzy drink, buy CDs or even pay for a car wash. Central to the code of conduct was the necessity to seek permission from phone owners to send them adverts before they were bombarded with messages, said Graham Hardy, board member of the WAA and marketing manager at technology company Fusion One.