The program consists of an integrated combination of online study and discussion, classroom seminars, online technology labs and individual and team projects. Online Study Using the World Wide Web, participants access new module lectures and other content on a regular basis about specific topics in marketing and technology. Because the majority of the lecture material for the program is delivered online, participants should be prepared to spend several hours each week reading, absorbing and discussing course material online. Participants are encouraged to read the online course material on their computer screens in order to develop an affinity for the medium. The online lectures are augmented by online text conferencing discussions with fellow participants and tutors.
Online assignments ensure participants effectively learn the subject matter at hand.
The online learning portion of the program is critical to participants' understanding of the Internet as a communications medium. By learning and researching online, participants become fully immersed in the Internet environment and experience first-hand the many possibilities of Internet technology. A large number of guest speakers from industry and academia are featured in seminars to address a variety of marketing topics and real-world business issues. Each module has specific objectives to ensure that overall program objectives are met. Assignments include a combination of readings, individual research and essays.