The model assumes that affective reactions to depend on the allocation of attention. However, when attention is distributed between an appealing and an appalling stimulus, people feel pleasure and displeasure. The affective component is the balance between pleasant and unpleasant experiences. Hence, I believe that an understanding of the cognitive processes underlying these judgments is essential for an understanding of subjective well-being. The reason appears to be that collectivist rely less on affective information when they judge life-satisfaction.
Some people seem to experience pleasant and unpleasant emotions more intensely than others do.
I am trying to understand the processes underlying these individual differences in affect intensity. However, intensity of emotions seems to play a minor role in the determination of subjective well-being compared to frequency of emotions. It is more important to feel good most of the time even if the experience is rather mild. Hence, I am also studying the frequency and the duration of emotional experiences.