Because this time, more people than ever are watching. The microscope is gonna be much bigger. There are things that will happen that I can't think of today, even as long as I've been in the business. The first order of business is a competitive, exciting Daytona 500. The road there begins today.
Nothing widens the eyes of fans or the smiles of marketers like good racing.
So the best way to put last year completely behind us is to make sure Bill France isn't the only person to enjoy the Daytona 500.