The individual web site is symbolic beyond its 15 nanoseconds of fame. It is more than the act of a consumer making selections from a corporate driven menu of choices. Personal web pages by companies such as yours are partially like the company calendar with a picture of the CEO and her favorite hunting dog. It is a 'freebie' and a window on the human side of a company, quite different from the sterile corporate 'image' foisted off by marketing types. It gives character to the soft side of the enterprise and probably tells us more about its ethics, mission, etc. than all the formal disclosure rules required by the SEC or coporate law.
Web sites are only a couple of years old.
The public access private web site is an experiment taking place in full view. What is important is not what personal web sites look like today. In the last presidential election one candidate thought that the internet was about 'electronic democracy' and distributing information. He was wrong. The rest thought the internet was about election strategies.