Take Stowe Mountain Resort in Vermont. It was created because of an increasing number of complaints by guests who felt violated in some way. Skiing is a flat business. There's been little growth in the last 20 years, so ski resorts have to pay attention to retention. Still, when it's time to take someone's lift ticket away, they're offered a second chance to absorb the slope's philosophy.
Passers get to ski again.
That's pretty low. One of the things I think is abundantly clear is that speed, simply put, is the overwhelming constant to serious injury. Just be smart. It is so simple. Rebecca Ayers of the National Ski Patrol says there has always been a heavy emphasis on safety with the sport, but the focus lately has grown stronger.