I'm going into business to market this wonderful invention, everyone's going to buy one. The dollar signs blind reality as they head off on a fruitless venture with this great gizmo clutched in their hands. At some point in our lives, many of us have thought of an invention or idea which could make money. The successful ones are those who take their golden idea and research the market thoroughly. The key to a successful and innovative idea is to identify a niche and a need in the marketplace.
Many people make the mistake of wanting a huge slice of the pie.
The key is to take a small slice, become an expert in that area, and to discover whether there is a need for your business. The next step is to learn how to successfully market your business. I find it to be the best business resource guide available. I congratulate Fran, because 'Business For Beginners' fills the niche that no one seemed to want to fill. It's a great read, and an easy reference, and a must for all small business and entrepreneur programs.