The social aspect of shopping will remain. FM radio had just been introduced. The article says that within a decade schools will begin to close because kids will get up and listen to the radio and become educated. Of course, that hasn't happened. Technology may get bigger, but everything else around grows too.
Most consumers drown in marketing messages each day.
From billboards to radio and TV commercials to direct mail to internet advertisements to telemarketers to storefronts, they're everywhere. People learn very quickly to tune out these messages, says Clark. Her challenge is to help businesses find non-traditional approaches to marketing. There are ads on the back of bathroom doors and in some airplanes. You have to find a new avenue for marketing.