Who has encyclopedic knowledge of world events, news items, people and places. Who never laughs at your ideas. Who doesn't look askance at some of the associations you make. Who can learn from you. Our first mention of the program was by our software reviewer Norman Dolph, an electrical engineer and expert systems developer from Yale, who called it 'awesome' and recommended it not only for business problem but cosmic ones.
Poets can use the program to combat writer's block.
Marketing directors can turn to it for new product ideas. Copywriters can fire it up for help with a catchy slogan. Almost anyone who's called upon to generate and develop ideas can make use of IdeaFisher. Air-filled seat covers. Creative thinking relies on such free association, or brainstorming.