The connection seems obvious, that there is a streong link.
Memes are cultural ideas that are passed through generations.
It was interesting that this was raised after the brief discussion about the battle of the sexes. In our culture, the strategy of the female to be coy and to use the male to build a home etc is balanced with some natural promiscuity. However this is continued within memes in the same subject. On the other hand, as our society shows, there is also a cultural feeling of promiscuity, single parent families etc is the opposite of this.