Purpose and audience are intertwined. If you know why you are writing, but don't pay detailed attention to the needs of your audience, you lose. But, if you have analyzed your audience and don't really know what you are writing to them for, you still lose. Writing takes effort. Good writing takes effort, too.
Superior writing takes effort and language expertise.
In addition, it takes a strict attention to all the activities involved in reading. These qualities will ensure a piece of communication that is clear in its contents and its purpose. In addition, it takes a strict attention to all the activities involved in reading. These qualities will ensure a piece of communication that is clear in its contents and its purpose. A prolific writer for the past ten years, Hicks' work has appeared in a variety of print and online publications including The Black Collegian , The American Association for Higher Education , The Internet Business Network , Mosby Consumer Health , and assorted newspapers and magazines.