There are quite a few exceptions, so don t worry if you don t look like Tony Robbins. You can wear costumes like the Indian Chief I mentioned above. I know one guy who dresses like a motorcycle gang member. Another lady dresses like the female version of Marco Polo. Then we have Clinton impersonators and a good friend of mine is a Madonna impersonator.
Packaging is critical to make lots of money speaking.
Unless you are already in a high profile position, the packaging is the way people get to see what you have to offer. There is a reason for this. They buy materials that will give them the knowledge they desire. It s no different from when you go to your local Home Depot to buy a book on building decks. The person who wrote the book isn t necessarily a great scholar and maybe can t even spell very well.