This is where you put your table of contents, or listings. Use the rest to put your text, headlines, banner ads, and key offers. Most of all, don't change your formatting from page to page. Use the same colors and standard look so people don't think about where things are. It should be easy to get around your site.
Words are what make people respond and react.
Spend your time with your ad copy and test what works. See which headlines pull at your Web Site, and via email. Test and change these most of all, especially on your home page. Don't think of updating, think of testing your ad copy. Design A Web Site should be easy to navigate, which simply means breaking down your offer into its own logical structure.