Sadly, I haven't got a good answer. I've got a couple fair answers instead. In fact it is a very debatable point.
Many people feel that the best thing government can do to promote e-commerce is to let it be.
They claim that the Internet is an open and free environment and government meddling can only damage such an environment. In short, they see the Internet as the ultimate free trade zone and reckon that the market place will eventually solve problems relating to trust and confidence. Moreover, consumers will eventually be swayed by the competitive prices, wide choice and convenience more effectively than by government persuasion. Others go further and say that governments need to protect their consumers through strict legislation. Not only would this save consumers from being cheated by evil companies, but would also promote trust and confidence among consumers.