International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert.
People really can send feedback to the companies they deal with online.
They can say how they feel, make complaints, and praise good things. This is great because in the offline world, you really can't. Besides which, in the offline world, companies have made absolutely no effort to solicit the views of their customers. They couldn't care less. They have neither the will nor the mechanisms by which to solicit, analyze, and respond to more than a trickle of customer feedback.