Social controls express definitions of deviance by sanctioning people defined as deviant. Deviance, social control, co-workers, families' perspectives, and the emotions of criminals fit together in obvious and not so obvious ways. Obviously, deviance and social control as well as criminals and victims are converse sides of the same thing. The former result in the latter. Ironically, the latter can also lead to the former.
Social controls define deviance, just as victims define criminals, according to social attributes.
Norms are standards of behavior enforced by participants in an interaction. Rules are standards of behavior enforced by agents of non-governmental organizations. Laws are standards of behavior enforced by officials and representatives of governmental organizations. Readings in Theory and Research edited by Henry N. Pontell. The sections in Pontell's Social Deviance match the chapters in Goode's Deviant Behavior.