Most newsletter editors understand the design and layout processes pretty well, but few know exactly what happens once they drop off their project at the printer. All they know is they drop off the project at the printer, and a week or two later the newsletter magically emerges from the print shop's back room as a finished product. Newsletter editors like these, who know little or nothing about the printing process, are most likely relying on the print shop's sales rep to tell them what they need. However, the more you know about printing, the better you'll be at paring down unnecessary costs. Don't assume your printer has the best prices for all types of print jobs.
Printers vary wildly on their prices.
One print shop that has the best price in town for a newsletter run of 1,000, may be the highest in town for a quantity of 10,000. This happens because each print shop has different kinds of presses that specialize in certain niches. But for larger quantities, a print shop with a larger press may be more efficient and cost effective because it can print four copies of the newsletter at a time. The same goes for colors. A printing press that can simultaneously print two inks may be the least expensive for your two-color newsletter.