In New York I once saw two quite dignified looking gentlemen get into a brawl because they had both lurched for a New York Times at the same moment. The point is convenience as well as the appropriate occasion are important to the dissemination of information. We must provide our people with literature at all times so that we can take full advantage of those moments when they are most receptive. Psychology is most important in publishing, but the application of this science does not end with the printed word. Proper support of C.A. then would be to double or treble its circulation.
Most scientists ultimately publish.
Here again we can make the job of producing the secondary publication simple. As a concrete suggestion I should like at this time to propose that every A.C.S. member pledge to provide in his bibliographies the C.A. abstract numbers, there is one. To some this may seem like an additional deterrent to publishing papers. I can only add that this would be a good thing. . A conscientious author would not withdraw a paper because his publisher required a summary.