Matt Taylor, Animal Health News, rep. Industry owned, not for profit. Better Beef in Guelph and IBP Lakeside in Brooks are involved in the trial. System will be on line Jan. 2000. Contracted QC Data to develop system.
Producers are gun-shy for ranch traceback.
Needs packer-producer info flow. All owners of animal during the animal's lifetime will have access to data. System will work with or without computer access. Looking for director and funding. NCBA will nominate people to governing board.