Southeast 10930 W. Potter Rd. Promotions which award prizes might be called contests, sweepstakes, lotteries, raffles, drawings or games. The lottery section of state law, Chapter 945, covers these types of promotions. In addition, Section 100.171, Wis. Stats., regulates prize offers. This brochure will help you understand these promotions and determine what is legal in Wisconsin.
Prize is obvious, since it is the reason that consumers enter promotions.
Consideration means anything that is a commercial or financial advantage to the promoter or a disadvantage to any participant. For example, if a purchase or payment must be made by the entrant in order to participate. The price of postage necessary to mail entries. The price of gas used to visit participating stores. Promotions where entrants must visit a store, or other location, as long as no purchase or admittance fee is required.