Put teeth into the process we already have. The admissions committee should use the existing criteria to set policy and do less file review Recruitment Target students in a larger geographic area. Continue with the recruiting fair and enlist faculty support. Many faculty have volunteered to visit schools but there has been no follow-up. When faculty agree to attend sessions, the admissions department should follow-up with them in a more professional manner than having a student call the week of the event for the first time.
Real key appears to have been retention after two years.
Academic probation rules have been tightened up. Demonstrable grade inflation in high school. If ULV can improve overall quality of incoming students as well as intervene in needed ways, retention and graduate rates should go up. High school GPA and SAT scores do correlate strongly with retention, graduation, and academic success. Getting in better students tends to cost more in terms of merit grants Team of Admissions, Financial Aid, and IR have been focusing on moving the mean of the bell curve toward the B plus.