A balanced mix of cohesive tactics will leverage from each other to provide maximum return from your marketing investment. Marketing Communications creates identity programs with the objective of visually communicating the essential elements of a company or product for on-going recognition. Identity programs may include logo design and image creation, and where a tangible product exists, identity also extends to the product design itself. Identity programs play an essential part in creating brand identity and awareness, and in reinforcing positioning. Identity programs deserve just as much planning and consideration as other major initiatives.
Product launches Launching new products and services can stretch an organization's resources.
But as competitive pressures increase every launch must be executed perfectly. Marketing's core competence is launching new products into new markets. Marketing adds the speed, focus, and creativity necessary for the successful launch of your products. Brand building Both corporate brand building and product brand building starts with strong, differentiated positioning which is translated into the appealing and memorable images and styles of an identity program. Brand building, brand harmonization, and brand extension are all demonstrated not only through the visual brand components, but also through the tactics chosen for communication.