One that puts its money where its mouth is. Their numbers will continue to grow. According to Forrester, 2.5 million households invested online at the beginning of 1999. That number will soar to 21 million by 2003. Another phenomenon, recently documented by NFO Interactive, reveals that the ability to invest online induces more activity.
Some analysts actually believe the pace has slowed down.
But Swiss watchmaker Swatch has seized the occasion to promote a radically different time standard using a creative execution of our desktop branding idea.