The Anti Bullying Campaign was founded in 1985 by Janet Perry after the tragic death of her son Mark who had been a bullying victim. Calls to the group are rising year on year, up from 16,000 in 1997 to 20,000 last year.
Training is given to schools as well as resource material for teachers to use in class.
Is gentle and loving Puts others feeling before their own The Anti Bullying Campaign has good advice for victims. It urges children to try to be confident and assertive. It emphasises how it is the bully who has the problem and that problems should be shared with teachers, friends and parents. It advises against hitting back and responding with verbal insults and says making a friend is better than being a loner.