Outbound calls are monitored for time, date, line number, duration, and number dialed. Any additional digits dialed during calls are also reported. This makes account coding of calls possible. Because every detail of the telephone call is reported, there are numerous benefits of the Client Discovery Service. By analyzing the date, time, and location of incoming calls, the effectiveness of advertising can be determined.
Media evaluation is quantified and placement times for electronic media can be maximized.
Client Discovery takes the guesswork out of the equation. It allows management to know when, where, and who is calling and what advertisements are bringing in customers. Client Discovery is the most cost-effective means to gather this vital information. One major effort of the marketing department of a retail company is to get customers to call a store. A problem for businesses with multiple locations is to determine how many people are calling and how many are being converted to customers.