It took the combined efforts of lots of regular, unheralded people to get me to but their product. And none of them was on a street corner with a megaphone condemning me for not exercising. Just like selling shoes, witnessing is a team effort-lots of people focusing on the goodness of God. It takes a team of people to get one person to come to Christ. All you have to do is your part.
Salesmen are also big on breath mints.
But the best salespeople go a step further. It's a great tool for figuring out how you can reach any audience. She sold us on Big Macs, Rice Krispies and Velveeta. This funny, thought-provoking book is about how we can make our witness as irresistible as the gospel message itself. It reads like a back of a cereal box, not like a theology journal.