The traditional formal announcement. Can't seem to get my firm to give this up, but it costs a lot of money and people just throw it away. No strategy or criteria for determining charitable contributions, sponsorships and table reservations. A lot of money is wasted trying to be all things to all clients, prospects, markets, etc. Failing to change compensation and other tangible and intangible reward systems to align lawyer marketing and selling behaviors with the goals of the marketing investments.
People act only in self-interest.
If a PPPP does support the marketing objectives of the firm, its cost is wildly disproportionate to the benefit received. PPPPs are rarely planned and provided for in the marketing budget PPPPs are often large, lavish projects that consume vast quantities of staff time and dollars. So make the best of it. It is critical that attorneys place that ever so important follow-up call. Thus, making the entire effort worthless and a huge waste of money.