Complete database now contains almost 1,000 brands and over 3,000 individual items. Update includes over 500 additional national new brands. Several new categories now covered. Distinguishes new brands versus line extensions. Now includes demographic templates to help compare triers, non-triers, rejecters and repeaters.
Modified functionality allows for easier creation of aggregates.
The makeup of U.S. consumers continues to change. ACNielsen Homescan, the gold standard for understanding consumer purchase behavior, offers several Ethnic Marketing Services to help you better understand your target market. Given this growing trend, it is important for marketers to gain a better understanding of consumer purchasing habits and behavior. The ACNielsen Homescan Hispanic Consumer Panel , which began operation in February 1999 in Los Angeles, now has 12 months of reportable data. ACNielsen's Hispanic Panel service will also provide you with critical diagnostic information on Hispanic consumer behavior, helping you to better target your marketing efforts within the Hispanic market.