Include a question in every e-mail contact When you respond to customer inquiries by sending out your electronic brochure, include one or more questions about the customer in your message. Questions beg to be answered, and by answering them, your prospect continues the online relationship. The longer you can continue the dialog, the more likely you'll end up with a customer. Of the 99 million households in the United States, about 35 million aren't listed in the phone book. Long copy works as well as short copy.
Postcards have lower postage rates than letters, easy labeling, and lower printing costs.
You can create your own four-color designs on your desktop computer and send your artwork on disk to printers. And sales people sell like crazy because they feel that they are in the loop. Why Sunday is the best day to run newspaper ads. How to create really effective business cards . The best are mini-brochures that open up and list benefits and features.