Ferren has won numerous awards for his work in theater, film and photography and was nominated for an Academy Award for the visual effects he helped produce for the 1986 movie Little Shop of Horrors . The Web is a storytelling medium.
Most people function in a storytelling mode.
It's the way we communicate ideas, richly, as well as how we structure our thoughts. Tell me more about that. Well, I don't know anyone who remembers things based upon a string of facts. You remember because you assemble things in a storytelling form. I would argue that genetically our brains are wired for storytelling.