Giving respondents a micro Web site to respond to rather than just an email address creates more interaction and measurement opportunities. Plus, a picture paints a thousand words. Online Off-line Integration. Again, you'll create opportunities to interact with your customers. Don't send unsolicited emails.
Most spam messages are unwelcome.
You'll only damage your company's reputation by sending unwanted emails. Respect the Customer. Messages and offers that go to unresponsive consumers week after week are no better than spam. Also, make it easy for them to unsubscribe, access and change data. Tracking the actions of your customers and prospects is critical to your success.