It also focuses on macro-organisational issues such as structural choices, corporate culture and the management of organisational change. It provides a diagnostic framework for organisational analysis which you are asked to apply to your own organisation. You are encouraged to evaluate the use and effectiveness of key human resource issues and processes which link to employee commitment and performance in the light of your own experience and that of your colleagues. In today's dynamic business environment, projecting trends, evaluating the risks resulting from management actions, optimising investment decisions and managing projects effectively, can be sources of competitive advantage. Operations management Operations Management focuses on productivity and customer services as the basis of creating business profitability.
Operations is the point at which strategic intentions have to be implemented into working practices.
This course will enable you to distinguish and develop the appropriate methods for managing operations in changing business environments. In this course we explore the communications revolution from the perspective of a general manager, focusing on key concepts of information processing, the development and implementation of information systems and IT management activities. Marketing Modern Marketing defines, develops, and delivers value to customers. It provides the essential customer focus for all business operations, and plays a key role in the definition of the overall business and competitive strategy. In this course we show how products and services which satisfy the customer are designed and taken to market, and how your organisation can respond and stay ahead of markets in the midst of change.