After all, for most of us here in the US, the need to communicate with an accountant is but once a year. The company would have spent its money better by concentrating on traditional advertising and promotion, offering FTP to its existing client base and slowly establishing a web presence through regular, timely updates of information. Utility is the key to successful exploitation of the New Medium . Not that we're Luddites by any stretch of the imagination. No, it is our belief that designers who incorporate devices such as those mentioned above suffer from a fundamental misunderstanding of the New Medium .
TV is a mass medium.
It is often viewed by groups of two or more. Designers for TV, therefore, compete for attention with a variety of distractions. Flashy graphics and elaborate effects serve to draw TV from peripheral vision to full attention - time and time again. Indeed, the site one views is nothing more than a collection of zeroes and ones on a server until one enters the address. The need to attract attention on the Web, therefore, is non-existent.