To learn a few rules for writing Internet prose see Internet Writing is Different . Send out press releases describing events in your business. For more information, read Here's How to Write a Killer Press Release , by Paul Hartunian. Write articles for publications in your field. This establishes your reputation and encourages people to visit your site.
Many outfits offer affiliate programs.
Essentially, you advertise their services on your site and include a banner or other link, and they pay a commission for every sales caused by visitors clicking through from your site. Not all affiliate programs are worthwhile. Check the Affiliate Program Checklist . Your reputation is the most important marketing tool you have. On the Net you may lose it fast if you are not careful.