The Wine Spectator recently recognized his notable achievements. Napa, Sonoma, and California's Central Coast and Washington's prestigious Columbia Valley. An increasing number of wine buyers are learning they can count on Castle Rock for exceptional wines in its price category. In order to produce superior wines in this price category , Castle Rock keeps its overhead costs to a minimum, maintaining no elaborate winemaking facility or large staff of employees.
Successful marketing is accomplished within a modest promotional budget.
This offers all the benefits of making wines in a modern facility with none of the financial burdens associated with the structure itself. The mission of Castle Rock is to produce and sell the highest quality premium wines at affordable prices while implementing the most advanced marketing support systems in the industry. Our goal is to maintain a high level of customer satisfaction while continuing to grow our brand. About The Owner Owner Gregory Popovich has been involved in almost every aspect of the California wine business for over 20 years. He has been personally responsible for building five wine brands with annual sales exceeding three million dollars per year.