Integrated Media can help you answer these questions. Also, start planning now how often you will want to update the various content sections and who will give you the materials. See Site Updating for ways to do this. Plan the marketing of your website. A site is only successful if it attracts a qualified audience.
Marketing involves two main areas.
One area encompasses the activities you will do outside of the site, such as publishing your domain name on all marketing materials, doing a mailing, or setting up an affiliate program to advertise your company on other sites. The other marketing area is the site itself, which can impact the content. You want your site designed so that it has the best chances of being picked up in the search engines. You want people to stay on your site once they find you. You will also want to embed these in the copy on the main page.