Students are required to undertake a research methods training course and participate in the doctoral colloquia of the Academy of Marketing, the British Academy of Management and the European Marketing Academy. This programme has been developed in response to the clear need for highly qualified and highly trained marketers who are well equipped for intellectually demanding positions in business, academia and the public services. It is widely recognised that marketing principles and practices have an important contribution to make to the successful management of organisations of various shapes and sizes. There is also a growing requirement for contemporary marketers to possess a high level of skills in managing marketing processes and knowledge systems as well as the ability to successfully apply those skills in different market situations and policy environments. The aim of the MSc in Marketing is to provide well-qualified participants with an understanding of the concepts and systems underlying marketing practice and to develop their skills of diagnosis and implementation in marketing management and research processes.
Students normally study two options in each semester.
The availability of options may vary between semesters. Dissertation Successful completion of the taught element of the MSc programme allows the student to progress to the dissertation stage. The dissertation is a significant piece of supervised independent study and research which must be completed over the three month summer period. The duration of the programme is 12 months. The taught modules of the MSc programme are delivered using a variety of teaching methods.