That's because you must point out to people the benefits of visiting your website IN your promotional efforts. That's what promotion is all about. It's about telling people why they should visit your website or business instead of your competitors'. In this lesson, we look at step 2, which is planning. In doing this, one of the first things that you'll notice is that it is a LOT of work.
Promotion is a never ending task.
However, in flowing out the promotion avenues that you will use, you should also be able to identify those that will provide the most return on your investment of time and money. Begin by brainstorming all of the places that you could possibly promote your business. Jay Conrad Levinson, in his popular series on Guerrilla Marketing, points out that many businesses use only a few of the hundreds of possible marketing tools. To gain the competitive advantage, you must use as many effective tools as you can. Jay lists tons of guerrilla marketing tools.