NewsHound will fetch stories and deliver you a digest in HTML format. This service is free but cannot be customized. It's a good option for staying informed about general daily news. All this means that with the right information, attorneys can explore issues that might affect their current clients. It's unlikely that without a Web-based news service, this D.C. lawyer would have seen the article the day it appeared in the Anchorage Daily News .
News services are valuable in discovering cross-selling opportunities as well.
This lawyer recognized a possible trend toward partnering telecommunication companies and utilities. He explored the subject with a client at a large telecommunications company. The client had seen the article too, and appreciated the attorney's insight enough to schedule a lunch meeting to meet with a partner in the firm's utilities practice group. Balancing the need for elevated client awareness and the higher level of expectations driven by technology can be difficult. Web news services are the perfect marriage of technological efficiency and personal awareness.