Madge.web understands this new world and is an ideal partner for the music industry. This extension of the marketing mix will enable companies to create additional revenue streams by combining video, audio, graphics and artist information into innovative formats that will dramatically enhance the musical experience, and ultimately lead to greater brand loyalty amongst music fans and consumers. The service is based upon Madge.web's fully scalable 'Overnet' network, a global infrastructure that bypasses the public Internet. This fault-tolerant network not only delivers music content at unprecedented speed but also protects content providers from the service degradation and web site outages frequently caused by system faults or fluctuations in demand. It also ensures that end-users are only ever served with the most up to date content by pushing it out to the edge of the network.
Rich media can help artists gain a more loyal following.
Fan sites can now include streamed interviews with the artist, additional free content only available to members or content available for purchase using micro-payments. When the artist is on tour the site could be used for further revenue generation - site members may be able to pay extra to see streaming of the concert or particularly loyal fans may be able to access it for free. Madge.web can manage all these functions and more, to bring the artist closer to the public. About Madge.web Madge.web is a global provider of rich content applications and managed network services. These services are delivered via the company's Overnet, by-passing the public Internet, to more than 30 countries around the world.