Publish a SOP on proper utilization of dead horses. Purchase a new product designed to make dead horses run faster. Say this horse was procured with cost as an independent variable. Promote the dead horse to a supervisory position. Consider another example.
Someone joins some money-making program.
I happen to be his sponsor. I tell him that I sponsor about 10-20 people a month. I also tell him that I've set up a special forum for people in my downline where they can learn how to sponsor people. Suppose after a few weeks this person has sponsored nobody. I tell him that I know and understand certain things about sponsoring that he probably doesn't know and understand and that if he joins the forum he'll have the opportunity to learn some of these things.