If it isn't cheap and chic, teens don't want it. Toliniu's two girlfriends walking through San Francisco's shopping district didn't have cell phones, either. Join the club. We are a less riskier market. So for teens, cell phones are necessarily out.
Pagers continue to be in.
Go to any high school in the United States and many teens are toting pagers. That's one reason why manufacturers and providers are hesitant to invest marketing dollars on the younger set. Jenny and her parents could strike a compromise in the form of a prepaid, disposable phone. But there is a social drawback. All those hours working behind the counter at CompUSA must have paid off for Yparraguira.