The use of sample surveys and election polls by the news media do not help voters assess the qualifications of the candidates. Figures do not tell if candidates are competent. Election polls are like editorials. They are public opinions and they tend to be biased. In the recent election, the media gave election polls extensive coverage, and some voters used these polls as their basis for their decision.
Polls are in the first place, only a limited survey of subscribers taken in one day after an event.
Voters will sometimes see which candidate the consensus of Americans are supposedly voting for, and will take a more critical look at one candidate's issues and ignore others. These polls could most definitely be a misrepresentation of American voters and could be wrong. This sort of deception is what the media specializes in. They added that there was an error margin of 3 percent. It does not mention, however, where the voters live.