They invariably delight in this. It's tough to design software that has multiple paths like this that are not simply more confusion, something like the endless identical corridors in a large hospital. Most software still applies a logical tree structure to interface, despite the fact that people think in a richly connected and integrated fashion. Software designs that adopt this richer model are truly special. Tufte claims that much of the poor design found in software today emanates from the disrespect inherent in these words.
Restaurants are more apt to call their customers 'patrons'.
Software designers would do well to adopt this word, along with the attitudes and practices of good waiters.