Developing a commercial website can require many different skill sets. It is unlikely that you will have all the skills needed to develop a commercial website. If you do not have the resources to hire experts, you can search for partners to handle areas where you are weak. Fortunately, the net is a wonderful place to find partners and develop good partnerships.
Partnerships can be as informal as finding other website owners with whom to swap links.
Alternatively, they can be more formal relationships with firms that specialise in advertising or electronic commerce. Partnerships are established in two ways. Either you search out the partner or the partner finds you. Once you have established a presence on the net and your site begins receiving large volumes of hits, other web publishers and firms will approach you with partnership ideas. Partnering is particularly valuable in high tech fields where it is difficult to remain current with the rapidly changing technology.