Thus, content developers should seek to facilitate the flow experience, as it has numerous positive consequences. Note that because consumers vary in their ability to achieve flow, new bases for market segmentation will be needed for marketing in hypermedia CMEs. Scholars must determine the variables that relate to a consumer's propensity to enter the flow state. Such information can be used to develop marketing efforts designed to maximize the chances of the consumer entering the flow state. Since we believe that repeat purchasing behavior, that is, repeat visits to a hypermedia CME, will be increased if the environment facilitates the flow state, the marketing objective at trial will be to provide for these flow opportunities.
Pricing strategy is relevant here.
Commercial online service pricing models are largely based upon connect time and usage charges. Such schemes have the effect of discouraging usage and, increasingly, consumers are demanding flat-rate pricing schemes.