When men nod, it usually means agreement. Directness of Speech. Traditionally, men use the speech of business better. They speak with more directness and authority and use fewer qualifiers. Women selling to male buyers need to work to eliminate speech patterns that rob their speech of power.
Studies show that men interrupt more frequently than women.
The result is that women have greater difficulty presenting their ideas fully. Be aware of interrupting behavior. Learn to hear ALL that the buyer has to say, then ask questions, a wonderful listening device. Learning to be silent at the appropriate time is a great sales tool when dealing with any buyer, man or woman. Levels of Assertiveness.