The creative genius that fuels popular music. The hidden infrastructure behind the stars. That's Nashville Underground. It's the only place that moves and breathes with the essence of a song. Ideas fill the atmosphere like oxygen.
Melodies rise and fall in the contours of the hills.
And lyrics flow like spring water. It's where a small community of professional hit songwriters ply their strange and wonderful craft. In 1999, a group of hit songwriters began designing a record company. So they created the Nashville Underground Record Collective, a place where the finest performing songwriters could record their original versions of the hit songs they've penned for other artists, as well as those more personal songs that belong exclusively to their own artist voices. The artists have complete creative control and retain ownership of their masters.