Teracom's strategy calls for fostering growth in the Company's main fields through international alliances, close collaboration with other companies or outright acquisition. This enables Teracom to take full advantage of new product ideas, encourage development of new services for the digital networks and bring fresh know-how and competence into the Teracom Group. It also enables us to reach a broader geographical market for the products and services we develop. Senda AB Senda coordinates, packages and markets the programmes and services offered via the terrestrial digital TV network.
Target groups are TV and radio dealers and end users, i.e. TV viewers.
Senda plays a neutral role. Its objective is to see to it that households will only need to purchase a digital set-top box and access card to enjoy the full range of digital TV programmes and other digital services available via the terrestrial network. These services are being developed in close collaboration with clients. They are then tested and evaluated by a selected test group. A complete test platform for digital service development, transmission, interactive processing and evaluation has been built up in Link ping.