Outcomes should also capture the qualitative success of the activity. Evaluation is objective. To ensure instrument validity, evaluation must be objective. Evaluation is not a necessary intervention tool for programmatic change. Objectivity is not easy nor is it cheap.
Objective evaluation is used to achieve program goals.
Evaluation is realistic. As projects and activities change, so does evaluation. Flexibility heightens the importance of evaluation. Programs whose goals far outrun their program activities will appear to fail, when in fact what they are doing is failing to meet unrealistic goals. Having a broad sense of mission is important but program goals and objectives must be precise in order to inform the evaluation process.