With an estimated six million websites on the Internet, this is quite an achievement and is largely down to Nua Internet Surveys , which continues to gain readership and respect throughout the world as the top resource for Internet trends. A recent report from Business and Finance magazine, examining the future of ecommerce in Ireland, quotes extensively from Gerry McGovern, Nua and Local Ireland CEO, regarding Ireland's digital economy. Surviving and succeeding in the global ecommerce environment alone will require a new business outlook and incorporate persistent and complex marketing techniques. A lot of the Internet is about investing in the future. Owning a powerful brand is what's key.
Most Internet research is dispensed at great cost and with little guarantee of accuracy.
Based in Dublin and wary that it's not only the Americans who use the net, Nua is the most credible source for everything from those elusive Internet usage numbers to Internet marketing strategies. And it's free. This a la carte menu of the players includes Netscape, IBM, Microsoft, Anderson Consulting, KPMG alongside Nua, giving recognition to Nua Internet Surveys, Nua's brand building service. Within the global electronic village, the Irish are trailblazers. Second to the US in software technology, Ireland is also a leader in linking its worldwide diaspora and, in the process, creating a unique Celtic cyberspace community.