Tactics Marketing Effective marketing is much more than advertising and salesmanship.
It includes designing and delivering a product that is attractive to potential users, informing them of the advantages of the product, and making the product accessible to them in physical and economic terms. Expansion of the capacity of the system is of course a market-related aspect. Users will be in part attracted by a greater range of possible destinations and a wider choice of departure and arrival times. Trains must go where people want to go-and when they want to go. The demographics of the travel market also indicate a wide range of trip purposes-business, leisure, social reasons, medical, etc.