It integrates cataloging, product, fulfillment, maintenance, category management, shopping basket, order and credit card processing. Multiple stores can be maintained by one central administrator or specific store functions can be delegated to sub-administrators. The software is organized as a series of modules that can be field upgraded to provide new functionality without changes to the core system.
Merchants manage their stores with a user friendly browser-based interface.
Pricing can be displayed at retail or calculated as a markup over cost or a discount off retail. E-merchants can use this grouping system to create retail, wholesale, or specialized selling environments. Robust Product Attributes Products can be configured with unlimited attributes such as size, optional features and personalization. Attributes can be a displayed as multiple choice, checkbox or text field, Attributes can cause an increase or reduction in price and can be mandatory or optional. Because Miva Merchant is written in Miva Script, it is ideal for either virtual domain or dedicated domain implementations.