The calmer you are, the calmer everyone around you becomes. Life actually becomes somewhat pleasant. Smiles are occasionally seen on faces. Small, but noticeable, laughter is heard. Certainly we have every reason to be glum.
Traffic is down.
The weather has been too good. The gods are conspiring against us. When in effect, the only thing that is bothering us is that people are not buying our furniture. Now that we have established the problem, let's find the solution. We aren't advertising as much because coupled with increasing newspaper advertising rates, once the key medium for furniture retailers, dealers are looking to other media for answers.