Fifteen selected nonprofit organizations will benefit in a variety of ways, through direct donations, as well as increased community awareness through this widely publicized event. The general public and supporters of these nonprofits can enjoy a 15 percent store-wide discount plus a full day of festivities, including fashion events, culinary demonstrations, local deejays and more. The charity partners will address and mail 3,000 to 4,000 invitations to local supporters provide a chairperson to oversee and promote the fundraiser and liaison with Bloomingdale's provide a list of invitees for telemarketing campaign provide five volunteers to help on the day of the event. When corporate partners lend their energy, resources, and ingenuity to community improvement efforts, everyone stands to benefit. Shoppers can find bargains at the same time that they can feel good about contributing to important local causes.
Nonprofit organizations benefit from increased exposure and direct financial support.
And the sponsoring company gets the opportunity to be a caring neighbor and gain community goodwill. To find out how to start a similar program in your community, contact the regional Bloomingdale's manager in your area. Rate this story and send your comments to the editor. Subscriptions to the print edition of Catalyst are free. Send a letter to the editor .