Advertise your special advantages . Public relations is promoting your business image. That involves advertising, too. Whether it goes in print or through the mail, every advertisement you produce must be logically organized, boast strong company identification, express the benefits of your product or service, and stress your special advantages with a memorable call to action. Research the possibilities .
Public relations is very much an art of persuasion.
To influence people, you need to know as much as you can about them. Market research can show you how to better identify and understand the people you serve, what kinds of messages to send them, and which communication channels will work best to reach them. At Publishing Partners, the welfare of your business is our primary business concern. As outside consultants, we can provide a more objective view of your business and its total communication objectives. And, unlike many agencies, we help our clients to save money as well as to raise it.