I've just installed the new Netscape browser, and I'm glad that it brought over my preferred launch url. Because I've forgotten where you go to change it. People who venture into new territory have made a radical decision. However, if we examine history, we find that many of these people brought to the new territories some very conservative attitudes. A practical exploration of this hypothesis might relate to online purchasing habits.
People are worried about fraud.
Many don't want to give their credit card numbers. These same people might have no problem giving their credit card in a restaurant, where, in fact, the potential for fraud might be higher. Those who are selling online today have the advantage of being among the first. They do, however, carry the burden of being educators and 'comfort builders' for their online target market. A million web sites to visit may sound like fun to some, but for many others it sounds like a lot of hard work.