When you sponsor a site or area of a site, instead of swimming among other ads in various locations, your company's name is the only one featured - and in the same place on every page you will be sponsoring. For example, a company that manufactures mountain bikes may sponsor a page on an extreme-sports Web site. In addition to a set number of pages, advertisers can sponsor special site contests, featuring your ad within the contest. Also, if a site has a newsletter, sponsors can pay to put their message within the newsletter for a targeted direct-mail blast. Fees are usually based on CPM rates and many times an additional sponsorship fee.
Pricing is all over the map since the variety of sponsorships can range.
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