We are now acting on that report with the drafting of a Bill which will go even further in restricting tobacco use and promotion in Ireland. The Bill will provide a statutory basis for a new government agency, The Office of Tobacco Control, which will be responsible for promoting tobacco-free initiatives and for ensuring compliance with stronger tobacco laws. For example, people under the age of 18 will no longer be able to buy tobacco products. The Bill will provide for a ban on the sale of packets of 10 cigarettes and on self-service and will introduce even tougher restrictions on advertising and sponsorship. The Office of Tobacco Control will also reinforce our efforts to protect against the harmful effects of passive smoking.
Tougher legislation is only one important part of the equation.
We need a serious commitment to communication and education if as a society we are serious about promoting a healthier, tobacco-free lifestyle. Sponsorship is one example in this area where we can take a more active role. I make no apologies for my decision last year to ban all forms of advertising and sponsorship of tobacco products. Make no mistake, the tobacco industry has consistently used sporting events to promote a harmful and socially destructive product. But we can beat them at their own game.