Presently, Professor Salmon is studying the implications of increased consumer product variety from the viewpoint of total cost, price expectations, and buyer behavior. In his research, he also examines the effect of trade promotion activities on retailer purchasing decisions and pricing policies, as well as on the use of direct product profit concepts in distribution. Professor Salmon serves on the boards of several retail and consumer product firms. In its depth, variety, and staying power, the Harvard Business School Executive Education experience is unlike any other in the world. What sets HBS apart are the myriad dimensions of learning offered, especially its often-imitated case study method.
Participants analyze case studies individually, in group discussions, and through team projects.
Putting themselves in the positions of the managers involved, they must analyze facts, define problems, compare alternatives, formulate solutions , commit to an action plan, and sell colleagues on the merits of their respective positions. Debate and interactive discussion are integral parts of the case study experience. In addition to case studies, faculty members use multiple learning approaches tailored to fit their teaching objectives. Comfortable amphitheater-style seating encourages optimal interaction among participants and faculty. One of the most powerful forms of learning is peer-group interaction.