If you're selling Web hosting services, for example, auctions probably won't work for you, but if you're in retail, you won't want to miss this stellar opportunity. But remember, making a fortune through auctioning isn't your goal-drawing customers to your Web site is. A clean, concise description of the product and a well-placed link to your site are essential. And, last but not least, don't forget the real world. Alternative weeklies and local newspapers are a good place to start.
Many papers also offer ad space on their own Web sites.
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