The friendships are so deep, and I'm really grateful for that. When you're in the process of making a film, New Day is really a pool of great resources. Co-operation Works New Day is a cooperative of independent producers who banded together to insure that their social issue films and videos reach their intended audiences. Being a co-op means that members share the costs, the work, the successes, and the hard times. Unlike most other distributors, where someone in charge makes decisions for everyone, in New Day, the members are in charge.
Most distributors only work hard for their best-selling titles.
But in New Day, members do everything they can to make sure that all titles do as well as possible. Not every New Day film can be a best-seller, but all are important works on important topics. They deserve the personal attention it takes to ensure that they are seen and used as their producers intended. Every member's success benefits the whole co-op, so members pitch in wherever they can. Each member is assigned tasks that help to promote the collection or keep the co-op running smoothly.