Be sure to mail the letter the same day. Limit your letter to a single page using your agency's letterhead stationery. Use the sample provided as a starting point. Give the television station 3 to 4 days to respond. If the reporter does not telephone you, call him or her to make certain the letter has been received.
Television stations have public affairs programs.
Contact the program's key person, using the same technique outlined above, to appear on the show. Guests are usually scheduled months ahead of time, so give yourself plenty of lead time. The two key ways to sell a story to local TV is to localize. Provide the reporter with local statistics. Make this topic real to the people in your community.