Rationalizing with biblical verses, Hasson would argue, is no excuse for impeding personal choice or violating personal freedom. If the Watchtower article reviewed Jehovah's Witnesses in light of Lofton's criteria it would be hard pressed to deny the use of mind control or the consequent categorization of the JW organization as a destructive cult. The examples presented just scratch the surface. As Hassan explains, mind control may not be a coercive form of thought reform like brainwashing, but it is still psychologically damaging. Perhaps the biggest problem is the disruption of a person's identity.
Mind control practiced by destructive cults is a social process involvng large groups of people.
There is no justifiable rationalization for the use of mind control. Ends don't justify the means. There is no excuse for undermining personal freedom. Even the Bible teaches that our Creator holds personal freedom so sacred that He will not take glory from any form of worship or honor unless it is given freely. As spreaders of the Good News, protecting an individual freedom in choice of religion is just as much our responsibility as the execution of God's two greatest commandments.