It can't communicate the extensive education doctors of chiropractic complete. And it can't communicate the messages of the millions of patients whose lives have been improved through chiropractic. But it can help to start the conversation. It's up to chiropractors to expound upon it and seize the opportunity to educate. We need to plant the seed in the public mind and then cultivate it consistently.
Vertebral subluxation is the centerpiece of our profession.
Let's begin consistently sharing that message with others and see the progress we make over the next decade. This statement will convey a crucial message about our profession. Developing public understanding of the existence of vertebral subluxations and their negative impact on health is critical to the long-term success of our profession. I know I could stop 10 people on the street today, and they would have no idea what a vertebral subluxation is. I'm sure the same was true about osteoporosis 20 years ago, but today the mainstream press is jammed with articles about improving bone density.