Still, it hopes to open to the world market. Guests today come from the United States, Britain, France, and Belgium. Ayers, the general manager, hopes that the fact that this is the only kosher luxury spa in the world will attract more Jews in the Diaspora. He says that the price he offers is competitive with spas abroad and for Israelis it is cheaper since they don't have to fly. Spas are answering a growing need in Israel and around the world.
People have more spare time and are living longer.
Some 40 to 45 percent of the guests are returning customers. Special theme getaways are offered from meditation to wine tasting. There is also a host of activities ranging from yoga to aerobics. The spa limits group size to just 15 rooms and these are usually the board of directors of companies. Quite often the mere fact that guests strip down to robes brings down some barriers and business deals come easier, Rahav says.