Gift giving is an excellent way to build or maintain business relations, whether with an important client or a valued employee. Before sending corporate gifts, be sure to check the corporate policy on gift giving.
Some companies have strict policies concerning gift giving.
For example, many companies place restrictions on the value of the gift or on the situations in which gifts may be given. Ask the personnel department for the company's guidelines. Once you have checked the corporate policy on gift giving, keep in mind that gifts should reflect careful attention paid to the recipient's tastes. Try to choose gifts fitting to the client or employee's hobbies, interests, or employment. Appropriateness Keep in mind the closeness of the business relationship.