The one great lesson of this year's e-commerce boom has been that the necessity of establishing relationships with customers is a key to building consumer loyalty. Eye Candy Sites that are the most visually appealing will likely attract the most attention. Online shoppers primarily depend on their sense of sight, as they cannot touch, smell or taste the merchandise. A competent, creative and progressive Web designer is key to this equation. Ease of Use Everything the consumer does at your site must be as easy as possible.
Sites can benefit by making the online shopping experience fun for visitors.
If it becomes stressful or requires long waits, the next sound you'll hear will be the user's departing click. Self-Promotion Be your own best promoter. The sites that are consistently experiencing high traffic are those that cleverly and creatively promote themselves. Offline stores need to have their Web site address on everything with which the customer has contact, including business cards, shopping bags, store windows and anywhere else you can attract attention. A little help from some powerful friends does not hurt.