In addition to the licensing policies governing the use of Penn State indicia, the Licensing Programs Office also coordinates retail marketing campaigns and promotions that feature University personnel. This includes all athletic coaches, or any other employee or representative of the University. Acquire the featured person's written permission and final approval of the campaign or product design prior to manufacture or promotion. Acquire the Licensing Programs Office's approval of the campaign or product design prior to manufacture or promotion. Pay royalties in accordance with licensing policies.
Opportunities arise for licensees to use trademarks owned by other licensors.
A copy of the signed release or letter of authorization from each licensor must be provided to the Penn State Licensing Programs Office prior to receiving approval for the cross-licensed merchandise from Penn State. The registration symbol should appear with any reproduction of the University's registered indicia, and normally is placed beside the name or image, in the the lower right corner. The trademark symbol, TM , identifies protection of a mark for which the University has not yet obtained registration with the United States Patent and Trademark Office. The above marks are registered in the U.S. Patent and Trademark Office and are owned by The Pennsylvania State University. or The above marks are registered in the U.S. Patent and Trademark Office and are owned by The Pennsylvania State University. The statement must be printed beside or beneath the design in close proximity to the University's registered indicia.