This one takes a dead bead on the most critical errors with laser like accuracy. Here we go. Failure to maintain a constant presence in the minds of prospects or customers . Quite simply, this is a failure to prospect consistently both outside and inside of existing accounts. Me too thinking .
Salespeople fail to be creative and innovative.
As a consequence, they don't differentiate themselves, their products or their organization from everyone else in the pack. Failure to listen . This is, perhaps, the most classic and common error. The salesperson who hears but doesn't listen. The salesperson who interrupts prospects, delivers solutions that are off-target, or simply overwhelms prospects and customers with verbiage that clearly communicates a failure to have really listened to anything the other person has said.