Mario Garcia urges online journalists to throw out the inverted pyramid and grab a champagne flute. You're on the Web now, he says, and newspaper rules just don't apply here. Garcia, a Poynter affiliate and perhaps the world's leading designer of newspapers, exhorted the seminar participants to leave St. Petersburg with a new way of working. In the online world, you have more of a mix. . . .
Online staffs bring a new dimension.
Web sites, he says, tend to have more in common with books than with newspapers. In other words, people have a good idea of the kind of information they will find when they go to a news site. Just as they do with books. Take out a book and look at it. Garcia sees a comfortable reading environment.