One is to make sure people are aware and make the education as easy as possible for them, as simple as possible. In addition to that, we want to give them some manner of a financial incentive or motivation for why they should do this. There are a lot of good reasons why people should be doing prevention. Many homes threatened Homeowners don't know how or when she'll strike, but Mother Nature seems to enjoy wreaking havoc on them 12 months out of the year. Floods and earthquakes hit regardless of the date.
Tornadoes march across the Midwest in the spring.
Hurricanes and tropical storms pound coastlines from Texas to Massachusetts between June and November. While mortgage lenders require people to get homeowners insurance so they can rebuild after a disaster, they don't say anything about making properties damage-resistant in the first place. That makes many people complacent, even with memories of Hurricane Andrew in 1992 and this spring's twisters lingering in their minds. Homeowners who do want to make improvements can run into trouble, too. Because they'll usually need home equity loans to finance the work, they're at the mercy of contractors who may not be qualified to do the work and banks that may charge an arm and a leg for it anyway.