And then, to our delight, it sold almost immediately after the staging. We realized that this home staging to sell could change the manner in which homes were sold. And try to come up with a solution that would solve the problem. You please a client and that person recommends you to a friend or neighbor. That is why Realtors often ask clients to recommend them to others, and this is what happened in our own business.
Word of mouth is one of the best ways to build a list of clientele.
Soon word about our home staging to sell was spread around on the grapevine and people began calling after hearing from friends how successful we had been at selling their homes. After building up our clientele I started buying objects, which I call props , to stage homes. One time I was buying a chair at an antique store and told the lady owner how I planned to use the furniture. The woman s eyes lit up, her own house had been on the market for a long time and she d been told by her Realtor to go ahead and find another agent , because he couldn t sell her home. I was hired right there on the spot and had a listing for that very afternoon to stage her house.