They are also available in all government bodies. That is why most advertisements go to these papers. The independent papers receive the second highest volume of advertising business. This is because they have earned it, and because of the readable material they carry. In addition, they are characterized by easy distribution and colorful pictures and advertisements.
Newspapers controlled by political parties carry few advertisements.
This is particularly true in the case of opposition papers. Sponsors, especially businesses, don't want to be associated with them. The official paper now tries to use a complete system of computers and specialized administration in advertising so that advertising could be done in a better way. The party paper also tries to make use of the new programs and techniques in computer science. The national paper has a highly qualified and experienced staff.