Learn about the marketplace. Maintain ongoing relations with others in the industry. Disadvantages May involve stressful travel, especially if your primary form of marketing. First application might not be accepted. Must have goods on hand to meet customer demand.
Participation can be costly.
May be difficult to balance travel and production time. First show might not be a financial success. Increased production capacity might be required. Oftentimes a fair is held in conjunction with pageants, contests, and other activities. Some are charity events while others serve to increase public appreciation for handcrafted items.