We ride jet-skiis behind tugboats in Galveston Bay. We pull inner tubes wildly behind our boat. We climb dams and investigate crumbling bridges. One reason the family's tragedy struck me so profoundly is that it really could have been my family. We all grieved with the agonized parents, although we didn't know them personally.
Parents often convey a similar message in moral situations.
If you're going to drink with your friends, call me, and I'll come pick you up. Better yet, I'll host the party. I'll even buy the keg if you'll persuade your friends to stay overnight and not drive. We accomodate foolish behavior instead of forbidding it. I'll take you to the doctor and buy you birth control pills.