He hardly seems to realize that his end is near, because of his systematic blindness, the same blindness from which he derives his power. Purely by accident, one of Phallus' sons has evolved an instrument, an 'eye', to perceive meme-space as it is. For the first time in his evolution, Phallus can now see himself as a meme. This 'Phallic Eye' is me, memetics, also known as the meme-meme. I have the power to tell Phallus what he really looks like, and i will not hesitate to do so if my survival depends on it.
Phallus is a meme, a selfish meme, parasitizing on the genetic program for dominance.
His hosts serve the propagation of this one selfish meme. They receive what they perceive as their own individual power from this selfish meme, if and only if they support the meme's replication strategies. Every Phallus-host must perpetually infect new hosts, in order to retain the sweet illusion of control. In more detail, Phallus is a pool of competing memes, all parasites of the same genetic program. Each of these memes has to struggle for its existence, its lasting replication from brain to brain.