Impetus for the creation of Kids F.A.C.E. was driven by Melissa's correspondence to then - President Bush to help clean up the environment. Over 250 billboards with Melissa's letter to the president were placed across the United States in April, 1990. After that appearance, the organization started to grow. Today there are more than 2,000 club chapters in fifteen countries and more than 300,000 individual members. The organization is the world's largest youth environmental organization.
Membership is free to children and teachers.
Kids F.A.C.E. publishes and distributes the Kids F.A.C.E. Illustrated newsletter to members every other month. The newsletter's publication and distribution cost is underwritten by the Wal-Mart Corporation. Kids F.A.C.E. members have distributed and planted over 4,000 trees. Kids F.A.C.E. incoming 800 telephone hot-line responds to children's requests to become members or to receive information. As many as 40,000 calls have been recorded in one month.