Web sites can also earn revenues via iSyndicate Shopping, an affiliate program that focuses on offering automatic updates of the latest product links in a range of niche categories appropriate to the content of each site. Self-Syndication lets individual creators offer their own content. Editors at iSyndicate select candidates and offer the content through iSyndicate Express headline feeds, or with wider exposure through iSyndicate's network catalog for features that prove popular. Content providers have the option to license or promote. With licensing, Web sites can get content on a fee basis via the Network and Essentials services.
Most aggregators firmly believe that customer retention is paramount in the acquisition process.
We have a headline service and are focused on being the biggest and best aggregator of headlines. Galbraith says people are more interested in finding specific information than in having it on a particular site. They found that readers came back because of links to other news sources. It aggregates news and information from 1500 Web sources in near real time and then assembles the Webfeeds in more than 200 categories. The basic filtering service is free and covers 250 categories now available on the site.