You probably don't have a dedicated customer service department to handle customer complaints or problems. By aligning your business with a larger one, particularly one with a customer service department, you can better serve your customers. And that's critical if you want keep those customers. They'll build your credibility. They'll save you money.
Some strategic alliances involve a financial arrangement.
In either case, strategic alliances will save you money. You won't have to pay for certain services, or you'll save money on the research and development of new products. For information on what to look for in a strategic partner, click here . Inc. Privacy Statement and Legal Notices Reproduction or unauthorized use of this material is prohibited.