We assist in naming products and businesses as part of the overall positioning of a company. If you are in the process of naming children, you might want to check out Compass Software Job Listings for both temporary work we may be doing and permanent positions available at our Client Companies. Good marketing extracts the needs and values from customer statements through focus groups and interviews and, understanding what can be created, delivers realistic ideas and priorities for new product concepts and extensions. Thorough technology marketing must enlighten potential customers and the press by simplifying technically complex concepts while crystallizing the benefits. Thorough technology marketing must create a clear, cohesive image on behalf of a companies products and services.
Marketing is like the ambiance and menu at a restaurant.
Thorough technology marketing ensures that all elements of the product delivery strategy and process are in place to follow up on demand generation. Thorough technology marketing prices your products by what the market will bear, not by what the product costs. Too often in today's world of plummeting software and peripheral prices, businesses resort to cost as the floor on setting the price of a new product. We have written html and are familiar with the technologies presently available for both bringing up a site and managing its logistics as well. We believe that the Web is a revolutionary tool for gathering and disseminating marketing information, and we are excited to be on its cutting edge.