The author really seems to think in PowerPoint bullets, from which I'd wager this book was written. Patient digging, however, reveals pure gold. The first five bad habits that Brackett describes involve the structure of the data resources themselves, and cover formal data names, formal data definitions, proper data structure, precise data integrity rules and robust data documentation. Those are the relatively easy habits to spot and overcome. Like I said, pure gold.
Many organizations claim that their data is a strategic asset.
It's time to treat it as such. If your responsibility encompasses the creation or maintenance of such data resources, or if your teams are building new systems that will interface with enterprise data, this book will help you evaluate the strengths and weaknesses of those data resources. It's hard to read, but it's worth the effort. Michael H. Brackett. Turning Bad Habits into Good Practices.