What we're stuck with are the so-called recalcitrant smokers. Reaching smokers like Waring will take more than health warnings on cigarette packs or smoking cessation class pep talks, experts say. But there is hope. Researchers are building an array of more effective anti-smoking tools for the stubborn smoker. These products help quell cravings for tobacco's addictive ingredient.
Studies show that nicotine replacement therapies as much as double the chances of quitting smoking.
Bupropion, an antidepressant drug, also is proving a champion at helping smokers quit. Still other drugs are being studied. Most insurance plans, however, won't cover smoking cessation products. Researchers also are looking closely at the coping strategies people use to quit smoking, such as giving themselves pep talks, avoiding smoky bars or occupying their mouth and hands with snacks. The hope is that eventually, doctors will be able to tailor motivational messages, drugs and coping strategies to best suit each patient.