This applies to any type of transaction online, via telephone or in person. The market leader with 600 million cards in circulation clearly wants you to keep on swiping. Consumer confidence is an essential ingredient in VISA s continued success. And there are other reasons. While we may fear that technology allows for more cyber-crime, it also provides new tools to fight it.
Neural networks can spot fraud quickly.
For example, if you typically use your card to buy groceries in Seattle, a sudden buying binge at luxury stores in Miami will raise a red flag. So new tools exist to combat fraud and VISA is taking the risk off your shoulders. Obviously, you don t want the hassle of dealing with fraud even if the card company ultimately pays the bill. But assuming you exercise even a little judgment when placing an order, you shouldn t fear credit card buying. For Web merchants, it s a different story.