Most companies are just one innovative strategy away from extinction.
As a consequence, we had to clean up the model to make use of many of its features such as the virtual database, surveys and so on. Through mapping and modeling of customer encounters, along with related work flows, work volumes, processing times, etc., the costs and business impact can be determined. With such a model, the value proposition and supporting process designs can then be refined until they reflect most viable means to go to market. The Profitability Team's goal of implementation with as little pain as possible was achieved by customizing implementation methodology and developing electronic data gathering tools for each business unit. This presentation will examine this progressive initiative that is bringing ABC to a very traditional industry in which enterprise-wide costing methodologies have never been commonly used.