Dark-roasted Sumatra is all well and good, but Sumatra does not produce the only beans of which to dream. By no means. All of this was crushed beneath the insistence that the Starbucks house blend was What Coffee Should Be, a situation made worse by all the Starbucks imitators who served coffee that was absolutely identical to What Coffee Should Be. What made Starbucks even worse for a contrarian was the lemming-like fervor with which it was embraced. Every day, it seems, someone spends three minutes telling me that Starbucks serves by far the best coffee.
None is better.
None can approach it in quality. This is, of course, false. It is a view stemming from either ignorance, stupidity, or delusion. Such, at least, is the view of the determined contrarian. And the honor of the contrarian, in the face of such claims, demands an immediate boycott of Starbucks.