Now, you're vision for customer service and really bringing the world closer so that the decision maker can make an accurate decision. I know it involves some video rich media, etc. Well, if you think about it, the travel planning experience just gets better as bandwidth increase. I mean we're in a world right now on the Internet of relatively narrow band connectivity. It's hard do actually.
Pictures take a long time to download.
Everybody's experienced that. I mean, I'd even like to see what the hotel room is going to look like in Acapulco and how hotel A compares to hotel B and C, and what the beaches look like in Frann, etc., etc. And for a lot of that actually, Marc, we do that today even in the narrow band world, but as broadband comes, as this promise of interactive television gets delivered on, it's just going to get richer and richer. And so we've invested at Expedia in not only the Internet, but also we're extending our brand into radio. We actually have an Expedia radio program.