Tourism is everyone's business.
The first phase of the campaign was launched on a national level in December 1999 and aimed to sensitise South Africans to the needs of the international traveller. It also encouraged local tourism, national pride and care for the environment. Now, six months later, the Welcome campaign moves into the second phase, which involves the various provinces. In KZN, the Welcome campaign's objectives have been broadened to include, encouraging the public to travel their own province and become involved in the business of making it the preferred tourist destination. KwaZulu-Natal is the first of all South Africa's provinces to take up the challenge thrown down by the National Minister of Environmental Affairs and Tourism Mr Valli Moosa in June.