That's the difference between bringing a human element into this process and leaving it to technology. Most of the time, Nordstrom customers shop in one of five ways, Kozuh explains. First, they shop for particular items. Kozuh suspects shoppers may take the long route because they think they'll get a broader selection that way. They won't, but that doesn't seem to have deterred them any.
Shoppers also shop by trend.
But people aren't necessarily going to enter that phrase into the search engine. If it's leopard prints they're looking for, then they'll enter that. Young customers look forward to shopping there from the time they're six years old. But the fact that people want to shop that way on the Web sort of threw us for a loop. Certain search terms are also constants, such as designer names and perennial occasions.