Gift certificates packaged with the samples and with other companies' products are also triggering a great deal of extra orders. This means customers get accurate pricing and availability information to help them make informed purchases. Sales order information is immediately available throughout eEnterprise, so the firm's executives have the latest information they need to forecast production runs and make financial decisions. And customer service reps have access to current customer and sales data so they can give accurate answers when customers call. Since launch, the company has secured key alliances with leading online strategic partners such as America Online, MSN, iVillage and LinkShare.
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