Many companies will offer to register your site at the search engines for a fee, but you can do it yourself. Get other sites to link to you. Offer to link to their site if they will reciprocate. Promote your URL on stationary, business cards, promotional materials, and so forth. Web Site Basic Structure Logically arrange pages hierarchically.
Pages go from general to more specific, with links back to the home page and related pages.
Provides the description that displays in search engines when a hit is made on the page. Generally search engines display the first 20-50 words on the page, which may not adequately describe the page. For long pages, create a Table of Contents, using links to named anchors on the page so the viewer can skip around if so desired. Be consistent in using emphasis and heading levels. Every page should completely download to the viewer's computer within 30 seconds at a 14.4 bps modem connection.