If you have a logo or symbol for your service, use it on each page in the same location and make it the same size. You've probably noticed the Sirius International navigation bar at the top of each page. Our navigation bar, serving as our logo in this case, gives you a comfort level, as well as a handy tool for navigating around in our site. Use the site's visual design to establish a hierarchy of content. Lots of sites seem cluttered and confusing because the site designer failed to identify what was most important.
Many sites make every element the same size, except for the most imporant topic on the page.
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