Members are sending press releases, wallpapering the campus and local community with posters, and covering the sidewalks with chalk. You're announcing the event repeatedly on the group's web site, its mailing list, and at meetings or to people you just met. Now everyone can sit back, relax, and let the publicity work its magic. Not so fast. Getting people to attend events is harder than it seems.
Many hopeful smiles vanish when fewer than a dozen people trickle into a room seating hundreds.
Unforeseen factors like these are all the more reason to go that extra mile in promoting an event. Here are some additional ideas for generating publicity. Give them something to remember A handbill that advertises your event is a great way to publicize more widely. It gives students something concrete they can keep handy and refer to, as opposed to information on a poster, which is easy to forget. Collegians can take a flyer home, mark the event on their calendar or planner, post it on a bulletin board, or maybe even show it to other people.