Note, these can change. Juan Diego had a different meaning when he saw the Virgin, and asked the Bishop to build a temple, than do the modern producer of art objects sanctifying the Virgin's memory. Or the producer of mass-marketed stickers. Someone made this decision. Same goes for Selena.
Music is distributed by pre-existing institutions of distribution.
There are audiences and taste cultures, that even record producers cannot control. Quite often reflect ethnic and class sub-cultures. Certain type of people like Tejano, rock and roll, country, etc. One result is that different audiences interpret the same object differently. For example, Shakespeare across time and space.