After supplying his own greenhouses, Poinsett also distributed plants to various botanical gardens and to some horticultural friends, including John Bartram of Philadelphia. Bartram, in turn, supplied the plant to Robert Buist, a nurseryman, who first sold the plant as Euphorbia poinsettia. The botanical name had already been given by a German taxonomist in 1833 as Euphorbia pulcherima . The poinsettia, however, has remained the accepted name in English speaking countries. Today, poinsettias are one of the most important floricultural crops produced in the United States.
Poinsettias also represent a major floricultural crop in Texas.
Because of the growing population statewide, the demand for potted poinsettias has increased throughout Texas. Although demand is highest from approximately December 10th through the 25th, there is an increasing interest in plants for the growing Thanksgiving Day market.