Best defense is to attack yourself. Strong competitive moves must be blocked. Main concern is strength of leaders pos. Find weakness in Ieader ' s strength and attack there. EX - Miller Lite was first light beer.
Pursuit is as critical as the attack.
Must know when to reinforce success and abandon failure. Distribution - Avon, L'eggs. Find a segment of the market small enough to profitably defend. Be the leader in a small segment. Don't attract the attention of the guys.