And like everyone else, they're looking to save time. Turn your press release into a tip sheet and they'll reprint directly from it, often with a blurb about you. Follow this format and chances are, you'll get some publicity. And you'll look like the expert 2. Tip Sheet Promotional Newsletter.
Promotional newsletters are perfect vehicles for tips.
However, most newsletters give nothing but news about a company, its products and services. Not that there's anything wrong with that, but fluff is less interesting to your prospects than practical ideas and solutions to their problems. A balance of the two can satisfy everyone's needs. So turn your newsletter into a tip sheet and your clients won't be able to throw it away. Tip Sheet Brochure.