To purchase a book, click on the book cover or title. There are dozens of excellent books on the subject of persuasion. This is one of the best.
Mills explains how to command attention, change minds, and influence people.
Throughout the book, it enables him to summarize key points in appropriate clusters. This is especially helpful for future reference, after the book has been read and functions as a reference source. This book will be invaluable to you if you want to strengthen your ability to command attention, change minds, and influence people. It will also be invaluable to you when interacting with others who have also read Mills's book and are applying what the learned. Collins and Porras took the latter approach.