A major U.K. media company enlists McKinsey to develop a strategy for a new Internet venture. Utilizing a five-person team, we take the client through two distinct project phases.
Turnaround is tight.
Phase 1, the development of the business plan, is accomplished in just five weeks. Two months later, the client is fully prepared to enter the online marketplace. Click on Project Kickoff to begin following the team's progress. The client is worried. Every day, the CEO reads about another startup making inroads in online communications, often at the expense of established players.