Action is good which produces the over-all best consequences for all concerned. Value is what helps you in the practical struggles of life. We are to believe those ideas which lead to a better life. What is better for us to believe is true, unless it clashes with some other vital benefit. The Pragmatist does not define values as though they existed in any ultimate or final manner.
Values have their existence rather by virtue of their relation with individual-social activities.
For something to be of value, it must not only satisfy a present desire and need, but it must be examined in the light of future values. Possible future situations must be considered. Thus, what is of value is always in a state of flux. Values emerge out of the matrix of experience. The key word is individualistic.