Now the number of new brands are decreasing as a result of which there are not more than 5 brands in every sector. Market is concentrating more on continuation of popular brand in the form of line extension or brand extension. Explain more about line extension and brand extension Line extension is manufacturing same products with different combinations and the names by the same company. Where as brand extension is production of different products by the same company. In both cases, brand name remains the same.
Market focuses more on consumer of late, unlike earlier when it was more on the seller.
Companies are spending more on research, quality management, and tries address the consumer desires. Yes, to lure the consumers ads are important but without quality the publicity will not workout. If a consumer buys a product of bad quality, he never buys the product again. Report by P.Bharathi. When buying a used car, there are many aspects to keep in mind.