You see, personal notes build trust and relationships, the most important elements in any business. They demonstrate your commitment to your contacts and to the service you provide. They are also the perfect way to introduce new products and services to your customers. Writing notes is a cornerstone of any business. Sure it does.
Personal notes are even more powerful in the era of electronic communication.
It takes only about three minutes to write a note, fold it, stick it in an envelope and mail it but the power of that message is awesome. When almost every one of your online competitors gave up on the snail-mail, you can rip the benefits of this ultimate success weapon. The power of personal notes is unquestionable. I suggest you send it to every important business contact - prospect, peer, and vendor. But in order to be consistent and rewarded by your note writing, you must develop a systematic approach to it, without losing spontaneity.