Noninstitutional actors include the media, parties, interest groups and political consultants. Using the example stated above, the media and interest groups will play a significant role in policies to be considered. The media are influential to policy outcomes because they help define social reality. Interest groups participate in the policy process through communication with policy makers. Television news is a powerful media that can draw attention to positive events in our daily lives or the most dramatic, tragic happenings in the world around us.
Political persuasion is difficult to acheive, but agenda-setting and priming are extensive.
Works Cited Cahn, Matthew A. 1995. Theodoulou, Stella Z. and Matthew A. Cahn.1995. Theodoulou, Stella Z. and Matthew A. Cahn.1995. Iyengar, Shanto and Donald Kinder. News That Matters.