When consumers become dissatisfied with your product, you must invest money into research to improve your PCs' key components and match consumer desires. All the while, you have to keep a sharp eye on the bottom line to assure that you're not spending more than you're making. Consumer confidence slips, employee morale nose-dives, careless expansion prevents upgrading existing facilities, markets fluctuate or tumble, and so on. Welcome to the big leagues. Direct Action Cards represent the dark side of corporate strategy.
Players earn cards based on their accumulated resource pool.
The primary purpose of these cards is to trump your opponents when they've grown too powerful. If your chief competitor is gaining market share, you can play a card that announces a legal suit over copyright infringements and watch consumer confidence in their product tumble. Or you can use a card to lure a key executive away from the competition. This is war, after all. And just when you think you have your computer opponent on the ropes, it will aim a campaign at your strongest regions.