Even though sports don't generally interest me, I find the championship games fascinating. The commercials rise to the level of works of art. It's my job to respond, so I keep myself open to it. But watching with an open mind, I am drawn into the contest and before long, I find myself rooting for one team or another. That's why I'm answering your letter in this column, and at length.
People are flexible.
The things that interest you or bore you aren't set in stone. The same kind of thing happens when you buy a house next to a golf course, or move to a new climate, or acquire a best friend whose interests include something you never considered. A change of circumstance does this to us, if we're open to it. As DJs, I believe that it's our obligation to be open to it. If we want to survive as entertainers I believe we have certain obligations and one of them is to be a participant in the popular culture, to the extent we're able.