Shoppers get instant printouts of the names and booth numbers of dealers offering specific items. In a show of this magnitude, patrons really appreciate this service. We maintain an informative website which provides complete information on the show and makes it easy to order early entry discount tickets. But my experiences on Madison Avenue and throughout my business career have convinced me that ideas are the important ingredient. Imagination will drive the antiques business in the 21st century, not technology.
Technology is a tool.
Imagination, coming up with the big ideas, is the life blood of a successful business. Schaut is looking forward to a future in which his shows and others that are based on imaginative, well promoted formats will offer new and entertaining experiences to antique enthusiasts from around the world. This is a great business. I enjoy visiting other venues and talking with show managers, dealers and collectors. I learn something new on every trip.