It can after all be viewed in many different ways, on black and white screens, low resolution, high resolution screens, and through browsers designed, for example for the blind. Acrobat says to all this 'Bugger you, pal. I as wonderful, all powerful, and all knowing typesetter, will tell you how to look at this page. It doesn't matter if half the people who might read it can't, and the rest curse me for being so lazy. Over several years, I have taken the opportunity to ask many people about what they feel about .pdf.
Some people like it.
They tend to be those who live in large companies, have been transferred to the web as a last desperate resort. They remain people who think in turn of paper pages. The web is a temporary incovenience, which will not take off. Others like it who, again have a large technical department behind them to set everything up and make it work. Over the years I have come to find out how to make much of it work - just not enough.