And the opportunity to talk to many of our major shareholders and to many that should be, was too much to resist. So here I am. Kevin specifically asked me to give my views on the future of the media business, and what the multimedia company of the future might look like from my perspective. I presumed that he asked me to do this, because of the very way Tribune is structured as a business and the model we have to attain success for the future. At Tribune, our management likes to modestly say that we are building the multimedia company of the future.
Multimedia is the direction the industry is going.
As we go about this, structuring and building the media company of the future it couldn't be more challenging given the level of competition and the current choppy business environment. And the future holds much potential for media that has mass appeal and is delivered through multiple distribution channels in major markets. They should also be more valuable to you as investors. They are all about creating multi-media and delivering mass audiences. Time Warner combined the world's biggest Internet service provider with the nation's second-largest cable operator, instantly transforming both companies and giving them an even more enormous audience reach.