Maybe this is because I am seeing the game in person. Or maybe I've mellowed in my old age. Whatever the reason and despite what my knees say, the hitting seems more vicious. I also see a lot more trash-talking between the players. Part of the reason can be drawn from the publicity and marketing of the game.
Players find that they get more attention and money when they are more vocal and eccentric.
Overall, despite a cold seat and coffee being spilled on me, I thoroughly enjoyed my first game. The team names, logos and uniform designs are registered trademarks of the teams indicated.