Not much different in the wireless phone world, where biz is booming and the shine is on high-volume urban users. But the country folks will have their day soon. Over the next few years, rural areas will become vital markets, according to exclusive data from the experts at Cahners In-Stat Group. Click for more . That'll leave rural America as the great, largely untapped market.
Rural penetration is already on the rise, though at a slower rate than in urban areas.
In-Stat believes urban consumers will continue to dominate the wireless market due to the sheer size of the urban population. Marketers should be mindful of distinctly different user preferences. Well, we're going to be loyal to Paul. Welcome aboard, Paul.