Search Other Sites Books Information on various sampling issues in creating surveys Focus groups are used to explore concepts and obtain feedback Omnibus surveys allow you to submit questions to a group already being surveyed. Cheaper than custom research. 5 Star Customer Rating. This is a fascinating, must-read marketing book by a consultant and a business journalist who urge companies not only to break traditional marketing rules but also to design a whole new game.
Traditional marketing is big, expensive, complex, and heavily reliant on advertising.
Their only reality is a quality product and the person using the product. Radical marketers do something different, something impossible that bucks tradition in their industry. Although some of the advice is not new, the authors skillfully challenge the common understanding of marketing with valuable new rules. Mary Whaley Copyright 1999, American Library Association. 4 Star Customer Rating.