An organizational strategy is a plan or pattern of organizational actions. The purpose of a strategy is to realize or maintain a competitive advantage.
Strategy is a plan when it refers to an intended or desired pattern of future actions.
It is a pattern when it refers to an observed pattern of past actions. A strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage. B. Strategic Thinking 1. Strategic thinking is perceiving and thinking about the big organizational picture, in this case the patterns embedded in an organizational-level strategy. In a more general sense, we can think of strategic thinking as seeing organizational actions in context.