8 Using Radio with newspaper increases the reach of your advertisement and ensures greater coverage among light readers and younger consumers. Studies show that ad size has little impact on ad recall, so you can decrease the size of your newspaper ad and redirect those dollars into Radio. By doing so, you'll boost your reach and build message frequency without increasing your cost. 9 Combining Radio with newspaper allows you to influence your customers closer to the point of purchase. The success of your marketing strategy depends greatly on how you reach and motivate your customers before their decision to purchase has been made.
Radio is visual.