But music is a critical consideration even for establishments that aim for a broad clientele. It is what draws people. It is the music that people come out to hear. We have several different dance and rock formats.
People come out to listen to the bands or to certain DJs.
Music is the common ground. Using our NTN polls, we asked more than 7,100 respondents how important it is that the places they go play music they like. Less than a third or respondents said music is not an important consideration when they choose a bar or nightclub. Another 6,912 respondents were asked how they would feel if they went to a club that played music they didn't like. Only 14 percent said it wouldn't bother them at all.