Make sure if you tell a reporter that there will be 200 people at a rally that there will truly be approximately that number, not 35. It affects your long-term relationship and your credibility. Be resourceful and be a source. Have names and phone numbers of spokespersons available when you pitch a reporter. Also, let reporters know that you are willing to help them identify a source for other stories.
Reporters are under a great deal of pressure to meet news deadlines and produce quality stories.
Just try to be helpful. Remember that you are a salesperson. One of the most rewarding aspects of the job as a newsmaker is getting on that phone and pitching your heart out. This is what I advise you to do. Figure out what moves you about a story and sell it.