The Advertising Review Council implement and enforce the code of advertising conduct developed by the Interactive Digital Software Association. The Interactive Digital Software Association continue the public education program about ratings that it launched on November 9, 1999. The arcade industry develop and implement a plan to provide education about and enforcement of its rating system. Parents take a more active role in supervising children's purchase, rental, and playing of video and computer games. The gaming industry profession establish a code of ethical principles that could be voluntarily adopted by its members to guide their behavior.
Most professions have such a code.
Electronic game developers and producers have developed a large and influential industry. It is important that its members begin to define their own such code.