The Value and Advantages of the Internet to Local Television Cost Savings Newsrooms can save money by relying on on-line sources for information rather than traditional subscriptions. Downloading government documents means no copying or shipping fees. The Internet provides another area to market product at no cost. Access to Sources Reporters can use news groups and list servs to track stories and find real people. Government sites provide a wealth of story ideas.
Reporters can find ideas by looking at what other media are doing.
Small newsrooms can use sources they would otherwise be unable to access or afford. They can also access on-line training sites to take advantage of web tutorials. Marketing Stations can use web sites to enhance their on-air coverage. Stations can offer ads on web sites in addition to on-air spots. The Internet Work for TV Journalists TV Newsrooms often do not take advantage of online help, even when its available.