Although there can be unscrupulous folks out there, most companies are trying to do the right thing. Having worked with a few biotech companies trying to get products to market, I know the value of good spin. This keeps the stock holders happy by signalling the Wall Street analysts that a buy action is warranted. If it's a publicly held company, you need that kind of action. If it's private, you need those announcements to get more venture capital to continue development of your tests.
Profit is the ultimate goal, but operating capital to keep going is the short term goal.
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