Public Relations Four Steps to Good Public Relations 1. These people you will need to know. Establish a working relationship by writing or visiting editors in your area especially the editors of your diocesan newspapers, parish bulletins and parish newsletters. Be prepared to answer their questions about general and specific programs of your Serra club for the coming year. In fact, bring along a concise description of Serra and your club activities to leave behind.
News is time-related, usually a specific event or something resulting from an event.
Not everything a Serra club does is news. But a lot of things taking place regularly will be news for at least one medium. District, area and international meetings and conventions and which members of your club will be attending. These suggestions should give you an idea of what kind of information concerning your regular activities will be of interest to your various news sources. When they are made aware of the need to do noteworthy things for the good of the Church, for vocations and for the spirituality of the individual Serran, they are more apt to develop programs and projects which gave good news value.