It too continues to grow at a very fast pace. In addition, there is a growing demand for high-quality cattle. Angus is perceived by the beef industry as the No. 1 producer of high-quality cattle. This has driven up the prices paid for Angus cattle, both registered and commercial. Well, in the long haul, being No. 1 isn't enough.
Positions can change, and they do.
If you don't believe that, look at what Japanese and German manufacturers did to the U.S. luxury automobile market. By manufacturing better, more appealing cars and backing them with better advertising, they stole the market from Cadillac and Lincoln. Not many, despite the fact Cadillac was for years the top-selling luxury auto in the United States. When I was growing up, Cadillac conveyed the image of wealth and sophistication. Yes, things change.