Choose a mission statement Creating a mission statement helps members understand the main goal of the firm and what it expects of participants. It also gives the firm direction and meaning which holds a vision. Clients will value a firm that has taken the time to develop a strong mission. The best mission statements are short enough to be remembered and rehearsed. Name the firm Give your firm an identity by giving it a name.
Some chapters name it after their chapter, a chapter founder or mentor or other creative names.
Your chapter may also want to design a logo. It is a good way to give the firm an identity when explaining the firm to prospective clients, potential members or campus organizations. Make sure they are measurable. If you organize the firm with a strategic plan, as if running a campaign, you will benefit from setting not only goals, but also objectives and tactics to be evaluated and measured. At the end of the term, goals can be re-established or modified to fit current needs.