It would need to coax awareness and build response with patterned targeting over time. It would require subtlety, coordination and persistence on a grand scale. We're very excited about the prospect. Over the long haul, our industry will migrate from technical enthusiasm and pathetic business models to exciting business usage with a modicum of technology. It's the natural progression.
Retail is liable to be the inflection point.
The story will be a part of our fall Management Seminars. If you're a Restrac customer, you probably already know. Take a look at their website . It's clear that after fits, starts and procrastination, Restrac is trying to enter the game. The new brand extension, WebHire , is a first attempt to integrate job posting with the Resume Management System.