Marketing is so important that you should develop a special Marketing Plan. This will help in evaluating where your business is currently, where you want it to go, and how to get there. The marketing plan should also spell out the specific strategies and costs involved. Your marketing plan can be integrated into your business plan as one comprehensive section. As with the business plan, it should be referred to regularly.
Successful marketing requires work and careful analysis.
It is an opportunity to use your creativity. Additionally, you must be flexible and willing to try a new approach if the old one doesn't work. One of the first tasks in developing a marketing plan is to do some market research . This will help in defining your target customer. Market research is also used to assess the competition and forecast industry trends.