According to McFadin, one track from Ubiquity's New Latinaires compilation received over 49,000 hits in the last few months. We've always relied on people just knowing. Now, she says, the Internet has taken its music outside major metropolitan areas. When the label started getting bounce-back cards from Midwest suburbs, her husband jokes, they knew business was good. As to celebrating Ubiquity's 10th anniversary, the McFadins and Jervis excitedly say the daily feedback they get from listeners almost seems celebration enough.
People write comments on the bounce-back cards from CDs, putting personal notes on the bottom.
Some of the responses are posted on Ubiquity's website. For Jervis, who regularly hosts a Friday radio show on KUSF, that kind of response makes him realize how things have come full circle.