Access to fresh grass usually increases the yellow-orange color of the egg yolk but does not change the nutritional quality. Most eggs marketed in the Midwest have white egg shells. There may be small numbers of consumers who prefer brown-shelled eggs or even eggs with green or blue tints. Egg shell color is an inherited genetic trait, so a small flock owner could easily choose a breed that lays colored eggs for a niche market. With a little hard work, other niche markets may be available which could increase the income from egg sales.
Producers often underprice their eggs and fail to count all processing and marketing costs.
Base your selling price to customers on a local market or nearby graded market. If you are selling a specialty egg, remember that consumers will expect to pay more for these eggs. Add to this quoted market price your processing and marketing costs above production costs, plus the amount of profit you expect to make. Cost will vary, depending on volume, type of equipment, distance from market, number of deliveries, and labor efficienc y. Using these cost items as a guide, insert your actual costs.