Needless to say a photographer and journalist were in tow and the event received major media attention. Publicity includes all of the ways you can get noticed without buying expensive ad space or time. Publicity makes people talk, think, read, and hear about you. And it costs little or nothing. This means it came to the media vehicle from outside, from people like you and me.
Publicity provides an open door for music promotion.
The key to successful publicity is having a strategic plan that leaves no stone unturned. In this chapter we'll lay out the ingredients for a successful media plan. In the following chapter we'll look at developing this plan into a powerful ongoing publicity schedule, along with a treasure of useful resources. Each style of music is a subcultural world with its own outlook, values, organizations and media. Your job is to understand this world inside and out.