We can't reach others until we've been reached ourselves. Let's take an example. Let's say we're fishing for young people. Someone might say that we should begin by updating our traditional worship music to rap. But probably not, since most young people would realize that we were trying to cater to them and by turned off by that.
Studies say that today's young people can be cynical.
They do not much believe in absolute truth and they certainly do not believe that any one person or institution has the absolute truth. So, how do we do evangelism with young people. Probably we should just tell them stories. Today's young people have been raise on stories. Every part of the entertainment culture is dedicated to feeding people narratives.