Reporting Advertisers tend to like nice pretty reports, not jumbled columns of plain-text figures. They also need precision, as they will be plugging your numbers into spreadsheets and comparing the effectiveness of different banners and different campaigns. Ad reports need to specify exactly what time periods they cover, and they need to be able to show daily, weekly or monthly figures as desired. The ability to export traffic data to external applications such as spreadsheets is obviously a big plus. The key to this is flexibility, as advertisers are getting more persnickety all the time.
Online reports offer a couple of advantages.
The top packages let you control what level of detail advertisers are allowed to see. In order to maximize revenue, you need to have a good estimate of how many impressions per month each section of your site will generate, and keep track of how many of these have been sold. Running different campaigns for different time periods, and targeting different sections of a site can make this a complex task. The most advanced packages generate inventory reports that show projected impression levels, and the number of impressions available for sale, for individual pages and groups of pages. Internet News Internet Investing Internet Technology Windows Internet Tech.