But those directly involved in debates may have other goals. For candidates, it is to get elected. Television broadcasters who air the debate want to attract an audience with a lively show and a hot race. The debate that gets on the air is the result of delicate juggling of all these goals. The juggling takes place in negotiating sessions between the debate sponsor, the candidates, and, in some cases, the broadcaster.
Negotiations focus on such issues as the number, date, site and format for the debate.
These negotiations often are long and difficult, and they may involve what seem to be small details. Weeks later, conflict arose over such issues as the color of the backdrop curtain and the placement of furniture on stage. Candidates tend to prefer safe formats that protect them from direct confrontation. The next candidate goes through the same questioning process and then each has a chance to rebut, or refute, the opponent. This format guarantees each candidate equal time and takes advantage of the knowledge of a number of journalists.