Both traditional and contemporary organizational theories are analyzed and applied to business operations. Complex business situations are analyzed in this course, with particular attention given to the development and analysis of strategic business plans. Understanding how people think, how they act, and how they dream is important in capturing the essence of leadership and management in contemporary society. Through purposeful viewing students will investigate the motives of leaders and followers in a variety of settings. Among the topics explored will be group dynamics, mentoring, power, teams and team breakdown, change and ambiguity.
Organizational change is a double-edged management tool.
It can build a tighter, more focused business or unleash a backlash of unrest and turbulence. This course examines contemporary change theory and permits learners to develop change in their organizations. Through the use of videotapes, case studies, and discussion, students examine the political, economic, educational, and sociocultural factors that serve as catalysts for the development of global markets. Additional topics covered include market- entry strategies, international marketing research, advertising and promotion in foreign markets, and distribution channels. This course concentrates on the application of quantitative decision-making to business problems.