The same text tells users about the site and gives some order information. I put a date on the page so users can see how fresh it is. The catalog lists are in the format of one big list with in-page category jumps at the top. There are several reasons I chose the list. One is because it keeps site navigation simple.
Users know they are down one level and can easily get back.
Reason two is because experienced net buyers I talked to said they liked to get a big list of related stuff and look through it. He also gives a persuasive argument for long scrolling pages when users expect them vs. Nielsen's argument for short pages only. Reason four is of ease of maintenance, just make a big list, boost it up to the site, done. And remember, no database inventory to use. This causes confusion in expectations as the user does not jump but stays in the same place until the page finishes loading.