Be sure that the craft is creative and original. Research publications to find out which ones solicit craft instructions. Request submission guidelines from the publication. Following the publisher's guidelines submit the craft design and instructions. Stephani suggests that when submitting a craft design for publication, only submit it to one publication at a time.
Most publications have a phone number to call to request submission guidelines.
In general, books and magazines require a designer to send a photo of the craft, instructions, and a brief letter to introduce the project. Stephani also suggests that if the project is smaller than the size of a fist, the designer should consider sending in a sample of the craft. Once a publication accepts the craft, expect negotiation to lead to a contract as well as pay. Stephani says one of the best ways to learn how to negotiate is to join an association such as the Society of Craft Designers.