We're in the health care business. We're about helping people improve their health. That's what we do. Although we certainly have to measure the economic benefits to the firm of meeting that objective, we also have to, more importantly, focus on the benefits to the people who need better health. And if we do that well, we'll succeed.
Profits are to a business what food is to a person.
Profits are merely a necessary by-product that allows you to have license to create and retain customers. David K. Buerger is Associate Editor. Inc. All rights reserved.