Microsoft now plans to expand the new version of Sidewalk to 73 markets by the end of next month, said Cella Irvine, general manager of Microsoft's Sidewalk site in New York. CitySearch Inc., likewise, is expected to embrace a more commerce-oriented approach following its merger with Ticketmaster Online. The revamp of Microsoft Corp.'s Sidewalk shifts the focus of service from a local entertainment guide to an online shopping and buying guide. Core content is national in scope, providing product reviews and shopping tips in a broad set of categories, ranging from televisions to ski equipment. Product reviews are linked into dynamically sortable directories of local merchants associated with the selected merchandise category.
Retailers pay fees for more prominent placement within local listings.
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