We have the same message for educated consumers that we have for dealers. A competitive marketplace benefits both buyers and sellers of automobiles. Open competition regulates the price of an automobile, to a level satisfactory to the buyer and seller.
Someone sells for less or gives more value for the dollar and gets the business.
It is capable of weeding out inefficient dealers at the same time. Change in automobile marketing will work to the advantage or disadvantage of buyer and seller. Our knowledge of the automobile marketplace is backed by many years of experience and participation in many thousands of individual transactions. We freely share this knowledge with the general public in our consumer buying seminars. Seminars are available to businesses, educational institutions, fraternal organizations, and groups providing an audience of 25 or more persons.