Advertisers and merchants log onto the Exchange, currently without any set up cost or fees, and CuicaExchange automatically integrates the advertisers online catalogue, creating online ads in various sizes. The advertiser then targets a category or sub-category in which they want an ad to be placed Cuica provides thousands of categories using the standard Open Directory taxonomy. Finally, the advertiser submits their budget and timing information. CuicaExchange then places the ad in the spot where it will generate the highest return . Sites and advertisers can go to CuicaExchange at any time to receive a report on the progress of their campaigns.
Users can modify their deals anytime since neither inventory nor budget information is locked.
About Cuica Cuica Corporation, a privately held company in Menlo Park, CA, was founded in December 1999 by Eduardo Llach, an Internet and online advertising veteran. Cuica combines the experience of a team of advertising and Internet experts, as well as a premier executive team, board of directors and advisors that represent the best of the Internet Advertising space. Cuica's seed round of investment funding was provided by individual angel investors who have worked with some of the most well known Internet and Consumer companies in the world . CuicaExchange, CuicaExchange logo are service marks of Cuica Corporation. Other trademarks and registered trademarks are the properties of their respective owners.