Brazil is the largest wheat importer in the world and home to the largest brewing industry in Latin America. Brazilian demand for grains and special crops is expected to be strong over the long term. Opportunities may also exist for Canada to export durum wheat as neither Brazil nor Argentina are major durum producers. Opportunities may exist to export Canadian processed poultry if current negotiations result in mutual recognition of poultry inspection systems. Growing demand for seed potatoes.
Market demand is sound for high-generation seed potatoes which Canada can supply.
Life Sciences and Biotechnology. Brazilian producers are eager for new technologies that may improve efficiency. There are great opportunities to form joint ventures between companies and research institutions in areas such as livestock genetics, grains and oilseeds and food product development. Constraints The low level of awareness in Brazil of Canadian products and companies. As well, many Canadian companies are unaware of market opportunities available in Brazil.