Most men are more casual about housework because they learn different priorities, different ideals.
In such magazines, dust and dirty glasses fairly shriek by their absence. But men seldom read clutter-free magazines. Male-oriented periodicals are filled with megabytes, wrenches, chips, sheet metal, plywood, screws and pistons. They read what they know from their common male experience will improve their chances of attracting a mate. The standard of the Feminine Mystique was an artificial one set by the manufacturers of household products more than 40 years ago.