Don't B.S. me. Tell me who your competitors are and how you can beat them. If someone tells me, 'This is who my competitors are and this is why we think we can beat them,' that gets my attention. Another faux pas is claiming that a process for which a patent has been sought is unique, when there are several others like it. Walker likes entrepreneurs who are realistic, resilient, and have a sense of humor.
People are important, particularly on the marketing and merchandising side.
All good points, and ones that all entrepreneurs should consider, regardless of what field they're in. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.