Consumers driven by low prices tend to be unprofitable. Coupons, though, appease the consumer's desire for a deal while building brand loyalty. But consumers need to divulge enough information so they can be targeted for relevant promotions. CoolSavings and MyPoints are two examples. They boast 9 million and 14 million registered users, respectively.
Registration is simple.
Visitors are asked to provide basic demographic information, including age, gender, location, product interest, etc. Then, consumers can select from a number of coupons or accumulate points towards purchases from a wide variety of vendors. That's where the unglamorous basics of good customer service and quality of product come into play.