Mass Communication Theory. Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, relationships with labor, and regulatory agencies that affect media operation. Public Relations Campaigns. Development of public relations and corporate communications campaigns for business and social institutions.
Projects involve budgeting, media selection, campaign strategy, and creative execution.
Electronic Media Technology, Public Policy, and Responsibility. S., offered 2001. Issues and policies affecting the historical and contemporary development of electronic media and their technologies. Critical Analysis and History of the Moving Image. S., offered 2000.