You might get a great placement on a search engine and then find a few months later that your web site has fallen down in priority or even fallen off a search engine. If you are adding content on a regular basis and updating the graphic design of your site, it makes good sense to focus on promotional efforts at the same time. Attention to promotional efforts is as important as attention to updating content. Evaluate Your Results On A Regular Basis . You must have a method to evaluate the success of your promotional efforts.
Many sites have a simple counter that counts the number of visitors to a site.
These counters provide useful information, but for the most part they are inadequate to help you with promotional efforts and they indicate a certain lack of web sophistication to many Internet users. More sophisticated web monitoring software is available that can give you all sorts of traffic reports and can generally be supplied as a part of your web site hosting arrangement. You can learn all sorts of fascinating things about the flow of traffic into and through your site by using these programs and see how successful different promotion techniques have been. Counting the numbers of subscriptions to e-mail newsletters available on your web site are another excellent way to assess the number of quality visits. This information should be analyzed and used to help you reinforce existing sources of traffic and to help you find new locations to seek reciprocal links or place advertising.