The aims of this study are first to compare the image of organic agriculture in two regions of France and Germany, and second, to know if attitudes and behaviors towards organic products and respondents origin influence attitudes towards local products and organic local products.
Significant differences appear between the two regions.
This comparative study tries to bring answers to the aforementioned questions. The first part presents the theoretical background, followed by a description of the cross-cultural research procedure in the second part, while the third part presents the first results. They must trust the seller or the quality indicators. Both organic and locally produced attributes are credence characteristics. Study is thus needed on the importance of this characteristic.