We don't care actually, and neither do they. And it's okay to dislike aspects of their culture because there are plenty of things about our culture that they dislike. Just keep in mind that any single McDonald's franchise probably goes through more murdered cattle flesh in an afternoon than the Spanish kill in hundreds of bullfights. At least this way the bulls get a fighting chance. Besides, it's a great excuse to drink sangria.
Misery loves company.
If you want to experience the exhilaration of the run without too much danger, arrive about 7 a.m. and find a spot on the street closest to the stadium where you will have to worry more about being trampled by the thousands of people behind you than the bulls. It's sort of like the beginning of the Boston Marathon, though the bulls add a hearty bit of inspiration. And it's 25 miles shorter. And you won't get your picture in Sports Illustrated if you finish first. Maybe that's not such a good comparison.