The Buffalo Niagara Enterprise, Buffalo Niagara Partnership, and most recently the World Trade Center Buffalo Niagara all use the Buffalo Niagara brand identity. Buffalo's proximity to Niagara Falls is an asset in marketing this region. Expanding the use of the Buffalo Niagara brand will only serve to strengthen the region and our individual communities. By linking Niagara to the Buffalo metropolitan area that possesses major league arts, culture and sports, and linking Buffalo to Niagara Falls, our entire marketing package is enhanced. Taking advantage of that brand equity will benefit the entire region.
Plans are to finalize the name transition by the end of the year.