This year, about 8,000 have registered for the music part of Austin's 15th annual festival, which ends Sunday. During the day, the festival features panel discussions.
Record labels use the festival as a showcase.
It's a place where business gets done. Their mix of country twang and punk-rock sensibility makes them one of the country's more interesting small labels. But small labels always have trouble getting their music to consumers, and South by Southwest gives them an opportunity to meet store buyers and create a buzz among music writers. It helps us keep the name out there. And it's fun.