Price negotiation is a margin eroding practice that is simply not a necessary part of the sales process. There are a number of reasons why stores allow the practice to persist, however, the costs far outweigh the benefits. This article will show you examples of why negotiating is not in your interest as well as present a more attractive alternative solution. This is one of the most controversial issues in retail sales today. Here are some things you can start or stop doing to improve your training efforts.
Many retailers allow salespeople sell the way they want.
This sends the wrong message to customers and adversely impacts sales. Ted Shepherd explains how you can implement a store-wide sales strategy which sends the right message to customers without inhibiting creative selling. Recruiting should not be an event driven by circumstances outside of an owners control, like a sudden departure or the need for additional staff, but rather an on-going part of daily sales management and customer concern. Unfortunately, few store owners understand the significance of this sales management activity. Ted Shepherd looks at these problems and presents formulas which can help you adequately service your customers' needs, address your sales staffs' earnings requirements and meet your sales goals.