Elward said the company found the workforce to be very skilled, the safety record to be impressive, and the air quality standards to be high - all factors which have convinced the company to expand its North African presence. The Tunisian minister, HE Taher Sioud, similarly hoped that his country's open investment atmosphere and modern attitudes would continue to attract the attention of the financial world. Nowadays, he added, corporations can ignore traditional borders. But Tunisia has made every effort to keep up with these trends and has met with an impressive level of success. The country's commitment to modernization has been a major factor in its popularity, as it tries to better prepare its local companies to compete in the global marketplace.
Many firms are now in a mode of perpetual dynamism and permanent change.
But company representatives still urged vigilance in the region. But if initial investors succeed, their experience becomes a flagship for other firms, who will flock to the country's opportunities.