It is much the same effect that people who grew up eating creamery butter and not slimy, rubbery squid think that the latter is disgusting. We probably all have heard the by now time-tested arguments against beauty pageants. Meat is another name for muscle is meat, after all. The Olympics is much more a meat parade than any beauty pageant ever was. It is dedicated to muscle.
Most beauty pageants take into account personality.
Just so they can act like powerful machines at the right time. Forget about minds, athletes are at the Olympics as bodies. Yet you hear fans of the games say in all seriousness that the Olympics represent the best in what is human. I have heard people who angrily denounce beauty pageants as degrading as well as dehumanizing exhibitions exploiting women's bodies who then turn around and think that the Olympics are just the biggest thing that happens all summer long. They rush to savor the sight of scantily-clad sinuous bodies leaping poles or doing gymnastics.