A Classic ASP Example ASPs tend to be made fairly complex and confusing in the media, but people have been using forms of ASP for centuries. By looking at one of these existing models and seeing how simple they are, you can gain a great deal of knowledge about Internet ASPs. An airline is a classic example of a non-Internet ASP, and is extremely simple to understand. It therefore makes a great starting point into your understanding of ASPs. Almost all Fortune 1,000 businesses, as well as many small businesses, use airlines extensively.
Many individuals also fly frequently for business and pleasure.
Yet the number of businesses and individuals that own their own airplanes is extremely small. Instead, we rely on airlines to provide travel services to us on a per-use basis. The main reason for the lack of plane ownership is the extremely high cost of entry. Let's say that you would like to own and operate your own jet. You have to hope that the jet is in the right place at the right time for the people who need it.