Musical artists' develop themselves for presentation to the labels. Most of the youth market that purchases his records were not even born when Ricky Martin began his development as a recording artist. He has become successful from more than ten years of hard work, dedication and commitment to his craft. This over ten years of missed opportunities, rejections, career choice questions and, sacrifices. No matter the career, no one can go from the mail room to the board room without years of development.
Raw talent is only one to five percent of what it takes to even get noticed in the industry.
Most people know to become a lawyer, a student would go to college, get good grades, go to law school, get good grades, and pass the bar. Once a lawyer you then have to develop your craft as a lawyer to be a good lawyer that may or may not equate to success. The path to becoming a successful artist is a little less definitive but requires a path of development just like that of becoming any professional. My best advice is to read music business books and articles , talk with professionals in the business and research the background of your favorite artist to obtain a better of understanding of what a person must accomplish to approach a career in the music industry as a recording artist. After years of development and altering your promotional package based on your development before sending any package to any record label you will need to have a high-quality recording.