I moderately prefer Whites to Blacks. I like Whites and Blacks equally. I moderately prefer Blacks to Whites. I strongly prefer Blacks to Whites. The key to the test's accuracy is speed.
Quick associations eliminate the ability to consciously manipulate the test.
If respondents deliberate too long over answers, their responses are discounted. Besides attracting heavy traffic from around the globe, the online test allows people to participate when and where they feel most comfortable. We can ensure complete anonymity. In contrast, Banaji's test is unpaid, attracting only people who are interested in the topic to begin with. But the site also warns people against jumping to conclusions based on their results.