It's time to think outside the box, and try something radical that will have the fans talking about races for months to come. It's time to spice things up to make the race interesting again. Don't sell tickets. The event is free to anyone who wants to show up thanks to the fine folks at Budweiser. A 25 lap sprint race ought to do it.
Some people say the cars are running too fast at Atlanta.
That's easy enough to fix. There's a little dog leg that runs from near the end of the front straight, in through the infield and out into turn one. That little chicane ought to be just enough to bring the speeds down to a more sane rate. Of course races would have to be started on what is now the back straight to give the field time to get itself sorted out before they reached the new chicane, but a can of white paint isn't all that expensive. If the IROC race is supposed to determine the best race car driver, not the best stock car driver, it's a miserable failure.