Marketing is a key component in the successful functioning of entities which are as diverse as a political party, an art museum, a labor union, and a university. Marketing principles are applied to the selling of ideas, such as reducing air pollution or recycling waste. People, such as politicians, entertainers, and athletes, are marketed as well as places, such as a business site or a vacation spot.
Markets encompass a broad array of consumers and constituents.
For example, a state university's marker is made up of legislators who provide funds, the community surrounding it, and its alumni. A firm's markets may include government regulatory agencies, environmentalists, and local tax assessors. Career Opportunities in Marketing Career opportunities in marketing are quite extensive and diversified. Many marketing positions give a considerable amount of discretion to people early in their careers. A marketing career is excellent preparation for a path to top management positions in all types of organizations.