The most obvious type being retail merchandisers. These tools can be used to some extent by any Web-based business. Web site analysis tools also service a wide range of functional areas. While the most obvious applications fall in the sales and marketing arena, site analysis tools can be used across other areas as well. Site analysis tools can also be used in areas such as human resources, financial management, and customer service.
Opportunities exist for both Web site analysis tool users and developers.
The increasing use of tools such as these can only be a win-win situation. The site analysis tools discussed are just the beginning of this trend in technology to improve online business. These types of tools will be part of the foundation for all businesses competing on the Web. Controlling Your Website.