Sprint 10 cents a minute Offsetting Competitors Advertising Defensive advertising, offset to lessen the effect of competitors advertising. Used in fastfood industry, extremely competitive consumer products markets. Making salespersons more effective Tries to presell product to buyers by informing them of uses, features and benefits- encourage them to contact dealers etc. Increasing use of product Consumer can consume only so much of a product, this limits absolute demand. May need to convince the market to use the product in more than one way.
Reinforcement prevents cognitive dissonance .
Coupons for Pizza only Mon-Thurs. Designing a series of advertisements and placing them in various advertising media to reach a particular target market. Return to Content List Identify and Analyze the Advertising Target. The group of people for which the advertisement is aimed at, may direct campaign at only a portion of the target market. Research and analyze advertising targets to establish an information base for a campaign.