Bert Nanus also makes a strong case for vision and its power to unleash the energy of individuals at all levels within an organization. Vision is a realistic, credible, attractive future for your organization. It is your articulation of a destination toward which your organization should aim, a future that in important ways is better, more successful or more desirable for your organization than is the present.
Vision always deals with the future.
Indeed, vision is where tomorrow begins, for it expresses what you and others who share the vision will be working hard to create.