Do what other currently popular poets are doing, but do it better and in your own particular way. The work should carry your hallmark, be something that only you could have pulled off. Do something outrageous. Buck the trend in ways useful to media journalists needing the good story. Feed the interviewer with the elements of an unusual persona or literary personality.
Most opportunities come through associations, contacts and personal recommendations.
Remember favours, and don't let your sponsors down. Become an active member of literary societies, poetry workshops, reading groups, etc. Help fellow writers. The arts are a competitive business, and kindnesses may not be returned, but ruthlessness is not admired. Authors are generally remembered far longer than their productions.