In addition to the Grand Image Award, KJR also received the Image Award in the category of Web Site. The web site, which promotes responsible pet ownership, includes adoptable companion animals, services, volunteer opportunities, special events, membership information, and an online store. FPRA is a statewide organization of public relations professionals dedicated to enhancing the professional development of its members while providing a forum for personal growth through interaction and resource exchange. The Orlando Chapter includes over 150 public relations professionals and student chapters. The Image Awards competition is conducted annually by FPRA to recognize outstanding public relations programs and to encourage and promote the development of public relations professionalism.
Winners demonstrate the very best examples of innovation, planning and design.
To qualify for judging, an entry must incorporate sound public relations research and planning. Entries must also meet the highest standards of production, execution and evaluation of results and budget. The web site includes membership information, animal profiles, and extensive information on the zoo's many programs including education, volunteerism, and species survival. The web site includes membership information, animal profiles, and extensive information on the zoo's many programs including education, volunteerism, and species survival.