If this were true, advertisements and closing arguments would contain no emotional messages. A speech to entertain, such as the after dinner speech, is characterized by shared humor, getting people to relax, smile and perhaps laugh. This type speech will be the subject of another column. However, you can effectively incorporate humor to further your objectives in speeches to inform and to persuade. Humor promotes goodwill and gets the attention of your audience.
Objectives are the cultural context of a presentation.
A speech is more than telling what you know. It is knowing what to tell and how to tell it. The audience is key to that knowledge. All rights reserved.