Now is not the time to debate the philosophical truth of this statement, there are volumes available in any university library devoted to the question. It requires a commitment from you to develop within your company an above average to advanced level of administrative skills necessary to execute it successfully. For some artists this skill development may appear impossible, to some it will be multi-tasking, and yet others still will simply see it as a necessary exploratory into the realm of schizophrenia. Think of it as just one more challenge, no worse really than facing an opening night with a sick stage manager and half the company's costumes incorrectly delivered to Bangor, Maine. Personally, I always prefer simple to complex and unless you're a masochist, you'll agree.
Marketing is based on acquired communicative skills.
Marketing successes are based on relationships. Marketing bulletins, or press releases are best received when they are personalized for intended recipients. Marketing bulletins follow a basic formula. Every media broker has requirements that must be met, respecting their needs assures consistent copy, pushing personal agendas sends your information into oblivion. Thick, quarterly or annual Press Packets edify the sender, whereas regular, effective communication assists the recipient, assuring the sender successful media placement.