The media are therefore key actors in mobilising the popular and political will. Measures include supporting the media in their role, ensuring press freedom, calling on the media for advocacy and dissemination of information on a culture of peace, and promoting mass communication that enables communities to participate in decision-making. The Programme of Action also urges greater efforts to promote information sharing on new communication technologies, including the Internet. Finally, the Programme of Action includes a series of measures dealing with the promotion of international peace and security. They include promoting general and complete disarmament under strict and effective international control.
Peace is always possible, it can always prevail.
But it has to be wanted, encouraged, nurtured and cultivated on a daily basis. To go from a culture of war and violence to a culture of peace and dialogue, we have to change the values, attitudes and behaviours of the past.