Don't request more than one or two write-in answers. Fax and e-mail interviews . Give clear instructions on how to respond, and be appreciative in advance for the data you get back. Focus groups are an effective way to get in-depth information, generate new ideas, test new concepts or products, or measure your business against perceptions about your competition. These groups usually consist of eight to 12 individuals brought together to discuss a particular subject.
Sessions usually take between one and two hours, and are always taped.
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