This is often the most scrutinized part of the plan. Accurate numbers and solid documentation are essential here. Usually, this includes explaining the heart of your business in a few precise, motivational words. In this are you must show that you have the ability and determination to take a small business into an uncertain future. Explain how your business fits into the overall picture and how it can excel.
People looking at a business plan want to know how a business plans to achieve results.
You must show others why your business has a shot at survival and flourishing. Make sure you have a good, factual explanation. See if you can learn anything about presenting your business. Scrutinize every line of your plan before you release it. Making changes is far easier than being torpedoed by a bad plan.