It is up to you. If you stick to the old model, you are risking obsolescence or you can make your own old operations obsolete. It is better to sacrifice than to be sacrificed even it you are sacrificing your own. You have to be ready for it. The Internet moves at lightning speed pace compared to your old-line business operations.
New products appear and die in a flash.
Strategies collapse at a moment s notice. Always be prepared to think, act and change all the time. The web requires talents, skills and capabilities that your old company may not have. Be ready to hire new people and form new partnerships, affiliations, joint ventures and investment possibilities with companies or organizations with which you never thought of working. Oftentimes, you will be measured by the strength and quality of your alliances on the Internet.