And for a communications medium such as the Internet, it's not just a rule of thumb, it's the bottom line. You would think this would be paramount for content sites, whose main product is communications. But it isn't. All three are very high-profile, still funded, and regularly visited. Nearly every age segment among women is growing and women have historically been more desirable than men to most advertisers.
None seems aimed at a particular set of concerns or sensibilities.
They occupy a strange twilight region between portal, vortal, and content site. It became clear as we spoke to women that they were not looking for someone to define them, because they already knew who they were and, most importantly, they were tired of being labeled and pigeonholed in this way. Offering something for everyone lets women be themselves, goes this line of thought. But I don't buy it. They attempt to find a middle ground that appeals to all men.