Whomever implemented the vision would span all divisions of a traditional organization. This was development of a new media for communications and not a position found on the traditional organizational chart. How the Ipsilon Web Site Really Came Together. The Ipsilon home page was more and more often the first impression a customer was to have of our company. No longer the first sales call or company brochure but the Web site would be sought out as soon as they heard or read about Ipsilon.
Marketing has to take the lead.
I believe it would have been a 1 year project. In the end it took 3 months. Engineers in a high-tech company have a lot of opinions about the external Web site but they are not marketing people and marketing must control the impression the Web makes on potential customers. I learned HTML and developed the navigation system. Meanwhile, the rest of the organization were starting to use the internal Web as a means to communicate policies, project status, and system administration procedures.