Marketing affects almost every aspect of our daily lives.
Nearly one-third of all the workers in the United States perform marketing functions. The marketing field offers a variety of interesting, challenging and rewarding careers, and opportunities for trained, qualified people are increasing. Students in Franklin University's Marketing major program acquire broad knowledge of the field and have the opportunity to choose from a variety of advanced coursework for in-depth mastery. The Marketing major program includes courses in business, social and behavioral sciences, humanities, communication and technology. Students participate in a number of activities that parallel current business practices.