Business Development is a more recent term that some companies and industries use when defining what . The most successful businesses in a free market economy are those that have a well-defined, strong marketing organization .
Marketing is the thinking part of a business .
Business to business marketing normally is not as fast paced nor requires the same budgetary percentages as consumer products marketing, but requires the same senior management support and understanding. Applying a strong marketing presence within an organization and committing the funds to support its ability to provide profitable results is the only way a company in a free market economy will maximize its potential . It is all about . . .