But all major labels want now is a hit. They're not giving you a chance and building bands. They just pump out one-hit wonders, then you're done. Some bands are happy to be a one-hit wonder, but it's not the best thing for the music. It's better for making money but not in the long run.
Root offers local bands a unique contract.
I was in a band for ten years and our t-shirts made more money than anything else. You know the audience can tell the difference. They're not stupid. We knew no one else was going to put them out, so we formed a label. I like to think of it as an alternative for self-releasing.