We believed that the old strategy of giving clients more and making it cost less was a sensible stance. Today that strategy remains the core of our business. We deliver to 92,000 homes in the Kitchener-Waterloo market and 34,500 homes in the Cambridge market. Advertising is a numbers game and when you divide the cost of your advertisement by the number of homes we deliver our paper to, you can look at your cost per home. When you compare that number, to the cost per home our competition offers, you will find that we have the best value for your advertising dollar.
Shoppers Feel the results of mass distribution.
On average, more than 2 people in each household read the Pennysaver. No other newspaper is delivered to as many homes in this region. The Pennysaver offers the best of both worlds, with your choice of mass, distribution or accurate neighbourhood targeting. Imagine targeting only homes with high incomes with an advertisement for a jewelery store. Imagine targeting senior citizens for a hearing aid store.