To new generations raised on medical miracles, good health became a right, rather than a blessing. The expectation of the patient is so high. We have this expectation that everything should be OK all the time. For the first time in history, people feel they have some measure of control over their health. Now, people aren't looking at it that way.
People conduct their own medical research on the Internet.
They switch doctors like beauticians. They take pills even when they're healthy. There is less pain, yet more fear of pain. People are scared. They're doing what they can to stay healthy.