Marketing education spending is climbing In a straw poll, all but one of the companies present said that they planned to increase spending for marketing education in 1999. Tell people what to do about the problem. Help them do it at least one time. Most often, we see people being offered training, but very few formal certification programs for this training. Project team facilitation via consultants.
People walk out of training with a marketing plan they can implement today.
Ben Fisher, Jr., Director of Corporate Marketing. At Xerox they used to conduct 3-4 day training courses and few people signed up. Employees simply couldn't make the time to attend them. Now they are piloting a 2.5-day course and would even like to hold shorter courses in the future. Sonya Allen, Marketing Development Manager.