Inside pages have regular features, puzzles and games, many written by two editors working in the advertising department. Volume is up. Readership is up. Younger readership is up. It exceeded expectations.
Older readers love it, too.
The State Journal did its project in-house, but Kane involved production, advertising, editorial, marketing and circulation employees. The design talent came from the newsroom. Clearly, classified-ad problems go beyond design. Many interviewed for this story say that newspapers often price themselves out of the business. Others point to limited front-end systems.