Not only does rhetoric provide a name for a situation, it also gives a creative strategy for handling the situation. Essentially, it guides us through life, showing us which directions to follow and making us feel more comfortable in this modern world. It may provide a vocabulary of feelings, actions, and thoughts for codifying and therefore interpreting the situation. Each rhetorical act is an answer to a situation. Burke has a unique view on audience.
Rhetoric addresses an audience, whether it be real or ideal.
Burke, however, believes that one can be his own audience. He says that a man can be his own audience, insofar as he, even in his secret thoughts cultivates certain ideas or images for the effect he hopes they may have upon him. Dramatism is the way Burke chooses to study human motivation through the analysis of drama. He has developed a method of analysis, called the pentad. It is an essential instrument designed to breakdown statements of motives to the simplest level.