Jeff Bezos is the person to talk to when stock market players get the e-jitters over turbulence in the new economy.
People care about selection, people care about price, and people care about service.
So we focus on all of those things. Every Internet customer has a big megaphone, and if we make a customer unhappy, they don't tell five friends, they tell 5,000. We believe, based on surveys that we have done, that more than half of our new customers come to us through word of mouth. And I can tell you that in our first year we did not do a dollar of paid advertising, and we still grew incredibly fast. Today, we do a significant amount of paid advertising, but it still accounts for less than half of our new customers.