For most Americans, Pacifica simply does not exist. In fact, for most of Pacifica's listeners, it is not a lifeline of ideas and information. The audience gains of the last five years are huge by Pacifica standards, but they are too little too late. I am not saying that the 40,000 people listening at this moment are insignificant. I am saying that, in context, they are an insignificant number.
Number is important.
Because significant radio programming without a significant listening audience is not a significant public service. Pacifica has lost its influence. It is a faded reflection of its proud history. In contrast, the non-commercial radio that Pacifica helped invent enjoys unprecedented programmatic strength, public support, and a highly focused public service mission. It is on the verge of realizing its full potential in the mature radio medium.