Special emphasis will be placed on recruiting and retaining international employees. The course provides a framework for understanding broad issues and analyzing specific topics that affect corporate strategic planning. Topics covered include product design and innovation, customizing product specifications, pricing and delivery based on segmentation profiles, creating combinations of products and services, and the significance of cultural differences on the formulation of global marketing strategies. This course will also include international brand management and examine patent, copyright, trade mark, and trade secret law in the rapidly changing high-technology commercial sector as it applies in the global context. Special attention is given to the Internet, software licensing, recent technological developments, and recent trends in the legislative and legal arenas.
Proper management plays a crucial role in the efficient execution and completion of projects.
The objective of this course is to provide the student with the knowledge and background necessary to operate successfully as an international investor in three of Asia's most advanced economies. This course will focus on the dramatic changes in the business environment that recent developments have created. These include the increase in foreign investment in Japan since that country's stagnation, the opening of South Korea's markets after the 1997-98 financial crisis, and recent developments in Taiwan. This course will involve corporate teamwork projects. This course covers the different types of MNCs, their strategies, the competitive pressure under which they operate, the fit between strategy and structure, the relation between the industry the firm operates in and the strategy it follows, and the different strategies adopted by US, European, and Japanese MNCs.