Editors and reporters can receive articles at no charge and save valuable time by downloading text and art files directly to their computers. There's no need to retype releases and scan photos. The bottom line is that journalists are always on the lookout for interesting, informative articles that provide something of value to their readers. If a business can supply that and make it easily accessible, great publicity is far more likely to follow. And, the beauty of publicity is that you can continue to get valuable mileage from published articles long after they appear in print.
Reprints have a variety of uses.