Both are adamant in their positions. Winners see shows as a bastion of opportunity while the whiners see them as dull, boring and a waste of resources. Both groups have the same opportunity presented to them.
Trade shows are an equal opportunity media.
The difference is in the planning. Four key elements of the planning process make the difference. These constitute the line between winning and whining. Each successful venture has an objective. Too many exhibitors go to shows without giving any real thought about what they want to accomplish.