The Corporation Discover Alcon's Vision and Commitment. We will build on Alcon's unique people strengths. Alcon will remain a leader in technological innovation, continuing to provide new, unique products for the vision care practitioner. Demand for Alcon's comprehensive product line will continue to grow as the world population ages. However, the increasing global focus on controlling health care costs, combined with international currency fluctuations brought about by unstable economies, continue to provide challenges.
Unique products have an advantage as health care costs come under greater scrutiny.
In the U.S., price is a serious consideration in the undifferentiated product categories, meaning generic use will rise. We will maintain our broad, full-line approach to the ophthalmic industry, offering customers the convenience of dealing with a single source for eye care products. Generic ophthalmic pharmaceuticals will remain part of our product line where strategically appropriate. We will build on Alcon's unique people strengths. Our growth provides abundant opportunity for personal development, leading to high levels of team achievement and ultimately, greater success.