Nutrition labelling was introduced in Canada in 1988, after five years of collaborative work among stakeholders. Now, interested individuals and groups believe it is time to re-visit nutrition labelling, time to consider what we have learned from 10 years of experience, and time to factor in new knowledge of consumer behaviour. Labels are a recognized source of product-specific nutrition information for the public, yet many consumers express dissatisfaction with the current nutrition labelling. As well, there are acknowledged gaps in consumer understanding of nutrition labelling, even though the label is cited frequently as an influence when making food choices. The universally accessible food label offers a significant public health opportunity to improve nutritional well-being.
Many opinions exist about what constitutes useful nutrition labelling.
The review will provide a number of opportunities for interested groups and individuals to express their views. Health Canada believes that quality decisions are an outgrowth of a process that begins and ends with collaboration. A Nutrition Labelling Advisory Committee is an integral part of the review process. During November and December 1997, Health Canada conducted bilateral meetings with key stakeholders to discuss the establishment of an advisory committee and to get suggestions for individuals for this role. In February 1998, Health Canada appointed nine individuals to participate in the review of nutrition labelling.