Many restaurants feature specialty potatoes. Often customers who first tried them in a restaurant purchased them later in supermarkets. Some brokers and others who pack and ship fresh produce concentrate on specialty potatoes. Marketing specialty potatoes is complicated by the fact that most potatoes are not sold by variety name. Yukon Gold' is distinguished by the pink coloration around its eyes.
Packaging can also be important to market success.
Bags that display the variety name along with cooking or nutritional information are useful. Saginaw Gold' produces a chip with good color and taste. Purple or pink potato chips and yellow french fries are among possibilities for processed specialty potatoes. Looking beyond local markets, specialty potatoes and potato products may also have potential for export. The market for specialty potatoes is limited and overproduction is a real danger.