It facilitates a different kind of relationship that is more intellectual and less about transactions. Visual and interactive communications facilitate the telling of stories that stimulate richer conversations about issues and events. The application of technology transforms the client-agency relationship. It improves the quality of research, planning, programming, project management, measurement, and contact and relationship management. In short, it improves agency-client collaboration and knowledge sharing.
Technology has a positive impact on agency operations.
It creates new opportunities to gather, analyze and leverage information about customers, competitors and market dynamics. Account teams become more intellectually engaged and better informed business partners to their clients. Best People - By creating an environment that attracts the best and brightest minds to the PR industry, clients will get the best people working on their accounts. By coordinating communications with all stakeholders, agencies will help their clients strengthen relationships with their customers, partners, employees, shareholders, communities, etc. The gut feeling that the industry has helped clients achieve their objectives will be replaced by research data.