We air a report about an animal cruelty case too. We play some music. There's also some music by Bruce Cockburn, and Michael Hill's Blues Mob. A long time ago we discovered the effectiveness of this technique. If you post somebody at a busy intersection while you're on the air it will double, triple, or even quadruple your listeners.
People are so attuned to seeing corporate billboards when they drive down the road.
When they pass a person just standing there holding a simple homemade sign, it instantly arouses their curiosity. When you're a sign person on a micro radio broadcast, you can see people leaning forward, reaching for their car radio dials, as they drive by you. So our sign person comes back and reports that many people were driving by and giving her the thumbs up signal. It's been cold tonight up here. All day today it was cold and foggy and when the sun went down it turned into a refrigerator up here on this summit.