That tells you it will have a variety of vitamin content. But Negron cautions that no one can motivate someone else to change their habits. People go through stages. First there's 'Pre-Contemplative,' when they have no interest in changing, forget it, don't even bother. That's when you give them as much information as they want.
People start thinking about what they're paying for.
Hopefully, they see that there's a difference between consuming a given food because it's what is fed to us and eating foods because we want to choose them. This is one of the initiatives of Howard Waxman, founder and manager of Essene at Fourth and Monroe. For Waxman, the trade-off is obvious. The more people know about what's in their food, the more likely they are to look for varieties of food that are only available at or through Essene. For Negron, it is the possibility of being a resource for people's optimum health.