Although aimed at delivery to the PC, it was generally accepted that the TV would eventually be an important home gateway. Much of the discussion around broadband was on developing services and content that would take advantage of the bandwidth, and taking advantage of customers having the 'always-on' capability of some of the technologies. Streaming media was seen as one option, and Snelnet revealed that one of the favourite services offered to their ADSL-served customers is a video library of the last 24 hours of TV from the Dutch broadcasters. Content Of considerable contention was the creation of content and the current bias towards information. Mark Frost of the BBC gave some excellent insights.
Some people have an information obsession, others are hard-core soap or cult series fans.
BBC web sites in this field are very popular with these viewers. Community is important for the BBC, which has embarked on an ambitious Web version of the successful 'Video Nation' community series, giving viewers a chance to create media and share their lives online. The online game show can complement the TV show, and expand the brand and ad sales. He also stressed the value of events. TV is event-driven, and Internet based events can be equally as successful.