Lasn envisions the revolution proceeding through a wave of grassroots Gandhian noncooperation. His book provides dozens of suggestions of ways to join in the fun. When a phone solicitation comes at dinnertime, we can say we're busy right now, but if we can have the caller's home number, we'll call back. Or alternatively we can interrupt the spiel. If you want to talk to me it will cost your company a buck a minute.
Time starts now.
If the college hockey team requires us to wear a jersey with a Nike swoosh on the front, we can organize our teammates, call a press conference, and refuse to become human billboards. We can recognize that walking around wearing corporate logos marks us not as cool, but as tools. We can insist that a corporation that repeatedly breaks the law lose its corporate charter. Rosa Parks won't go to the back of the bus. An anti-Marcos rioter in the Philippines puts a flower in the barrel of a policeman's rifle.