It is characterized by original news content designed specifically for the Web as a new medium of communication. Sometimes this might be done through new technology. But the promise of new media is not merely about dazzling technology. Most serious news organizations know that young people are turning to online media. News organizations know too that audiences for online news in the future will be drawn by a site's unique content and perspective, and by its quality.
New media represent the future.
For editors and for publishers, a commitment to quality online news today is the best way to ensure that your news organization will be there when the online business matures a decade or more from now.