The defining organization will be a porous network of strategic partnerships. Never underestimate the power of stupid people in groups. You'll have to confront lots of people, including customers, who resist change. Legendary marketing is the only sustainable sort of marketing. Stunts don't build brand identity.
Unassailable technology is, well, unassailable.
Successful companies will spend more and more on smart technology. Legendary businesses require courage. Our supportive role is an important one that sets us apart from consultants who may offer only their own view of your future direction. We understand that the development and execution of strategy is management's responsibility. Our goal is to work with your people to formulate effective strategies which they will implement because they feel ownership.