Let buyers know what your product is, and how much will be available. Promote the quality of the crop, and let them know when you will be opening. Growers who invest the time in advance marketing seldom suffer the frantic race to sell fruit before it rots, or have to drop prices below the profit margin to get fruit harvested. What you charge for your produce must be fair to both you and your customers. The price must be set high enough to bring you a good profit, but not so high as to cheat the customer, or be far above any competition.
Proper pricing requires a thorough knowledge of production costs.
Be aware of how much it costs you to produce your crop. Make sure to account for labor, includingyour own. While overcharging is sure to result in disgruntled customers, underpricing can cut deeply into your profits. Reducing prices to undercut the competition may seem like a good idea on the surface, but in reality is likely to cause more harm to your operation than good. First, by reducing your price you have reduced your profit.