Through personalization, online selling and marketing enable enterprises to further build closer, more productive customer relationships. This allows enterprises to identify and target productive customer market segments. Targeted marketing also enables enterprises to optimize customer acquisition programs to instantly extend their reach and claim new markets. This reduces acquisition costs and increases the yield of every marketing dollar. By Business Week's estimate, online selling results in cost savings of about 5 percent to 10 percent of sales.
Online businesses can gain unexpected revenues from distant countries.
A billion-dollar electronic parts distributor offering customized online ordering services has added 200,000 new customers in three years. This site powered by Netscape SuiteSpot servers .