Choosing good signage and a successful business identification format depends on the type of business, goals, and other factors specifically related to the company. Of particular interest are zoning and legal considerations, which are dealt with in-depth on the web site. Well-designed signs enhance, make more attractive and can even reduce traffic accidents and crime in the zones in which they are located. Since the opposite also applies, signs must meet strict zoning requirements. A measure of the relevance of signage for both businesses and communities is that signage issues have even reached the U.S. Supreme Court.
Many merchants increase their business measurably just by adding a good sign.
Conversely, many have gone out of business because they simply were poorly identified, so that not enough potential customers knew of their existence. The signage web site gives small business owners a powerful tool to help them in their advertising strategy and enhance their chances for success. Representatives from Compaq Computer Corporation will also be on hand to provide expert advice. Its focus will be the strategy and game plan small businesses need for creating an effective online presence that will allow them to grab a fair share of the expanding e-commerce pie. The guest speaker will be Steven S. Little, Senior Consultant with Inc. Business Resources.