Specialized skills also include diamond cutting, appraisers, model makers and bench workers, all of which require sharp eyes and knowledge of precious materials. Buyers for large chains may see samples in their offices or travel to domestic and international trade fairs, looking for new designs. Display coordinators devise display windows and showcases to highlight creations. Senior merchandisers supervise buyers, plan major purchases and promotions, and coordinate catalogs and advertising. But it's the special opportunity to create something lasting that pulls the jewelry professional, says Alan Revere, director of the Revere Academy of Jewelry Arts in San Francisco.
People buy fine jewelry to mark an event or to celebrate an occasion.
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