It is your electronic business card, an opportunity to tell the world all about your business. It is also an excellent market research tool for business and financial information and a place for you to keep ahead of your competitors. You can provide information to potential customers without them feeling pressured by sales people. Our illustrious President and Vice President, along with all members of Congress have a Web site. They are like gigantic Yellow Pages, of every possible category in every country in the world.
Surfers go to search engines and enter a key word that describes what they are seeking.
The trick is to get your site listed on the first 10-20 listings. Most purchasing decisions are the result of intentional searches, i.e., somebody is looking for gifts, or more specifically, for personalized gift items like a personalized growth chart. Which means, if you rely on browsing and impulse buying, you will not reach these people. On the Net, anything can be bought or sold. Art a deux, Ltee.