While creative graphic design and technical excellence are both vital pieces in the creation of a successful Web site, we strongly believe that the most useful and successful Web sites are those driven by marketing. Marketers have experience in positioning. A marketing director or consultant will be able to coordinate your market positioning objectives and tactics seamlessly with the design and development of your WWW site. They will know how to use your site to position your firm properly in the minds of the potential buyer of your services. It is vital that your online business strategy match your off-line marketing approach.
Marketers have a broad vision.
A marketing consultant or sophisticated marketing director will have some good ideas about where WWW is headed, and as such, will know how to design and develop your legal site so that it is not left behind on the fast-moving Information Superhighway. A marketing consultant specializing in the legal trade should not only know what has already been done on the Web, but more importantly, what has and has not been successful. Original content on law firms sites runs the gamut from trivia games contests to legal chat rooms. A marketer will have experience in the business of designing and developing collateral marketing materials. Some of these materials translate well to the WWW, while some are better left on paper.