If you've been operating your site for any length of time, you know that the majority of visitors want certain basics. Ease of use. Almost half of online shoppers surveyed said they left sites when pages took too long to download.
People crave easy site navigation.
Keep a good inventory or have drop ship relationships with your suppliers. Almost one in three Internet users surveyed said they hate it when the product they want to order is not in stock. In the old days, we cooked dinner in the oven and a baked potato took 45 minutes. In today's nanosecond society, people have no patience to wait for anything, and that includes downloading web pages. If your site is slow, visitors will quickly abandon them for faster sites.