We will collect names, phone numbers and addresses of the fishermen attending the show and provide them with promotional materials. For ports not covered by Fish Expo attendees, and as a follow up to Fish Expo, we will use direct mailings to stimulate sales prior to the beginning of cetacean migration through each region. In addition, port visits will be conducted by managers and sales representatives and will be timed so as to occur just prior to the arrival of migrating cetaceans in the area in order to promote our company and product coincidentally with demand. This plan will be conducted in coordination with academic and conservation groups. Distribution Fishermen are a rugged breed of individuals that are very family-oriented and highly individualistic.
Most vessels are owner operated.
Toll-free numbers are a very common method for equipment procurement in the industry and allow Independence Marine to keep control of the channel. The toll-free number also allows Independence Marine to leverage the vessel owners' independent nature and provides another opportunity to learn more about our customers by developing a direct relationship with each of them. This approach is also complementary to the development and monitoring of the customer data base. By being close to the market, we will be able to respond immediately and effectively to changing customer needs as sales grow dramatically through 1994. Volume price discounts will be provided to these channel distributors in order to prevent them from undercutting our price.