The emphasis was on the breadth of services, not the depth of expertise. Too many companies tried to be all things to all people. In stark contrast, recognizing and nurturing a core competency pays huge dividends. The focused vendor is better positioned to understand the needs of clients and has the ability to quickly adapt to changing market forces. One of the first rules of business is to focus and constantly develop that skill.
Specialization helps attract business.
Unfortunately, those missed steps were important to practice, so that eventually they could stand and walk on their own. All Rights Reserved. Ziff Davis Publishing Holdings Inc. ZDNet and Ziff Davis Media are no longer affiliated with each other.