In other words, they also are interested in the fun and emotional aspects of products and services, but it is a secondary interest . The emotional buyer wants to know what your product does, and how it will benefit them, and are less interested in how it is made or what it contains. Never negate the power of educating people on all aspects of your products and services. Emotional buyers want to know what other people have experienced when taking your vitamin C. 3. Educate, educate, educate.
Most people depend too much on the emotional sale, and forget to educate.
A client is much more inclined to buy when they completely understand your product. This is tricky, because if you have an emotional type person, they are going to be less interested in your product education than an analytical type. Learn to ask questions, and when answering be sure not to bore them. If they are involved and asking questions, you are not boring them. When I worked as a regional sales manager, I always included technical information in my presentations and classes.