It gets a huge amount of attention from outside. Yes, or what it can do or what it can t do, in terms of effects. That s sort of the more mainstream kind of population was not returning their forms, and so people were asking what was the reason for that. I think people thought it was a combination of things. It was perhaps not realizing why the census is important, it was increased distrust of the government, and it was just business.
People are so busy.
There is not somebody at home who takes care of the mail anymore. The mail response rate the Bureau is using as its guide for its cost-model is 61 percent. You re projecting an even lower rate than 1990, in spite of stepped-up efforts in promotion and redesign of the form. Well, for one thing they did not know how to estimate any gains from paid advertising, so that s not in there. So, the mail response rate could be significantly higher, or it could not be.