But designs only featured cowboys. A few weeks later, a school counselor mentioned the Ewing Marion Kauffman Foundation's MADE IT program, a weeklong boot camp for mother-daughter entrepreneurs from around the country. All three Colliers think up designs, which the girls take to school for market research. Since then, they've added baseball caps, denim shirts, and other duds to the T-shirt line, and put up a Web site, though their wares still sell best at big shows such as the National Rodeo Finals in Las Vegas. Now they're branding products with the ArenaWest logo, hoping to break into wholesale.
Profits go to college funds for the girls.
Casey, who plans to run ArenaWest from her college dorm, has gained more than just a nose for business. Now I'm calm. Or as calm as anyone can be when going at a full gallop.