However, it's not too advanced that traditional advertising and grassroots marketing doesn't work. In fact, that may be the most successful methods to promote your site. Other companies do billboard and of course the banner ads. These are only a few examples. Provide information .
People go to a Web site to find information and assistance.
Provide a wealth of information about your products, services, industry, etc. Include important and relevant links that will assist your visitor to learn as much as possible. Also be concise, as most Web surfers are going to skim read. People won't come back if the information is not updated. Update daily, weekly, monthly, quarter, no less.