Whittier is located 12 miles southeast of Los Angeles. It was incorporated in 1898. The Market Profile Report contains a comprehensive list of demographic information based on 1990 Census data updated to reflect 1999 estimates and 2004 projections. Population and household count data on this report is retrieved at the census block level. Population and Households Population and household information allows you to quantify the market size and measure future market growth.
Population is defined as all living persons.
Households include all occupied housing units, regardless of the relationship of the residents. Population 1999 Population 1990 Population Pop. 0.6 Household by Income Household income is a good indicator of the spending power of your market. Household income includes the income of all persons 15 years old and over. Median income divides the income distribution into two equal parts, one-half falling above the median and half below.