A public relations specialist promotes and maintains a favorable image between her organization and the public.
Public awareness is key in the PR field.
PR specialists prepare and distribute fact sheets and news releases to the media. They plan organizational publications, such as newsletters or brochures, to send to employees or stockholders. And when misfortune strikes an organization, PR specialists devise and implement strategies to handle the media and to rectify the organization s image. Because of the diversity of duties and level of responsibilities, the education a PR specialist must have differs. Morris Rotman, author of Public Relations Careers , agrees.