Provide an accurate representation of the product or service. There is nothing worse than reviewing an item on the Internet and then discovering when it arrives, that it was not what you ordered. Make sure your product descriptions are accurate and complete. If customers find they must return orders on a regular basis, they will soon stop doing business with you. Create a positive experience .
Traditional businesses depend on the customer having a positive experience in their store.
They create an ambiance that encourages the customer to browse and buy. Metropolitan grocery stores however, are discovering that the customer does not necessarily have to smell the cantaloupe, squeeze the Charmin or walk up and down the aisles to be happy. What they are interested in is home delivered groceries that are easy to order and delivered on time. The positive experience begins with the search engine process. Web-sites that are easy to find, view, maneuver through and order from are in demand and will succeed.