They may hesitate to incorporate social marketing activities into their own programs, unsure whether they have the resources and expertise to undertake such a project. The following ten tips are designed to help those new to the field to understand the basic principles of social marketing, with practical suggestions on how to implement these concepts in any type of program. Talk to your customers.
Social marketing is a customer-driven process.
All aspects of your program must be developed with the wants and needs of the target audience as the central focus. A little ingenuity may be necessary to find cheap and easy ways of gathering information. It may be as simple as going to where the people are and talking to them. For example, sit out in the reception area and talk to people waiting to use your services. Go to the local mall to talk to teenagers hanging out there.