Businesses that do not have effective privacy and security infrastructures will lose out in the e-commerce age. A dialogue is needed between businesses and consumers. Companies with privacy policies that include notice, choice, access and security will be perceived as more trustworthy and will be in a better position to gain customers and improve branding. Those that fail to recognize this will lose trust and suffer the consequences. Having strong privacy and security infrastructures becomes a competitive advantage because it eases consumer concerns, and creates a trustworthy environment for web-based business.
Privacy is one of the most sensitive issues for consumers today.
October 31 is designed for business leaders and policymakers who need to know the privacy playing field, and will offer a hands-on approach to learning about and coping with the legal, technological and practical issues related to the protection of personal data and the free flow of information. The day will conclude with a televised roundtable, followed by a networking reception.