This involves researching the S.W.O.T., and also being familiar with the marketing, legal and financial aspects of the organization.
Objectives are qualifiable and measurable.
Here you use the strategy and what you are trying to achieve to set an impact goal. This can be informational, attitudinal or behavioral. Before setting objectives, the publics being targeted must be well defined. It is important to remember to not only look at the organiztion being reviewed, but the overall industry as well.