To motivate her sales staff, Catherine Moxsom simply changed her clothes. Herald health section, special features projects manager Catherine Moxsom entered the sales meeting dressed in a nurse s uniform with full medical gear. She launched a home construction section by dressing as a carpenter and decking out the room with blueprints and other construction paraphernalia. The formula is simple, she said. Successful sales begin with motivation.
Motivation begins with getting the staff s attention in whatever way possible.
You need to stand up and take chances. You need to be laughed at. You need to be noticed, she said. The formula works at the Herald. As importantly, sales meetings are always well-attended.