In pursuit of better customer service, we're changing subscription fulfillment houses. For years, the complex computing that supports Linn's circulation activities has been done by a big firm in Colorado. Now we're switching to a different supplier, whose computer is in Illinois. Getting the right address on 55,000 subscriber copies of Linn's each week requires tremendous number-crunching power. Every week brings thousands of changes in the account status of our subscribers.
Some subscriptions renew, others expire.
New subscribers are constantly being added to the list. Existing subscribers move and change addresses. Sometimes they change names. Or they go on vacation and ask us to suspend their subscription for a while. All these changes must be gathered together each week before addresses can be printed on the publication.