This steers them towards relationship-building, both with employees and customers. It also helps them forge strong networking ties with other women business owners. And adopting a more nurturing attitude does not detract from the women business owner's success, in fact, quite the opposite - it seems to enhance performance. The National Association of Women Business Owners is a local body which offers support and networking opportunities. The Executive Business Women's Club is another support body.
Membership is by invitation and is limited to women recognised as leaders in their fields.