Such a forecast spells trouble for etailers. Since online purchases fall into the Card Not Present category, credit card vendors hold virtual merchants 100 percent liable for fraudulent charges. In addition to loss of revenues, etailers often pay transaction fees and penalties for accepting stolen numbers. This is not to say online credit fraud is inevitable. But they realized using computers generated income.
Online shopping is the same.
There's more to lose than to win by not starting an online business. CFO Publishing Corp. All rights reserved.