To promote and maintain the freedom of expression. To inform the public of the truth. All published reports, if found distorted, must be immediately corrected. The duty of the journalist is to further those ends by seeking truth and providing a fair and comprehensive account of events and issues. Conscientious journalists from all media and specialities strive to serve the public with thoroughness and honesty.
Professional integrity is the cornerstone of a journalist's credibility.
Members of the Society share a dedication to ethical behaviour and adopt this code to declare the Society's principles and standards of practice. Journalists should be honest, fair and courageous in gathering, reporting and interpreting information. A good newspaper is fair, accurate, honest, responsible, independent, and decent. Truth is its guiding principle. Good faith with the reader is the foundation of good journalism.