The visions we develop will quickly fade unless we acknowledge that we must be business people as well as creative people. As the marketplace grows, I believe that it is more important than ever to remember that we, as photographers, are operating a business. The essence of our creative drives are being jeopardized by our inability to educate, participate, and negotiate in the global market.
Regional markets are no longer only regional and have been transformed into a global marketplace.
We can and should utilize new technologies that offer the ability to enhance our photographic skills. What was once a mere conceptual dream is now reality. The individual photographer can be a player in a global game and can both participate and compete in real time. We are now able to tailor a portfolio to a specific client in an instant, deliver a stock image to Indonesia in a blink, and collect funds from foreign vendors with the click of a button. In time, film may or may not be completely replaced with digital technology.