McSweeney's has arrived to entertain. Its editorial staff seems to be inbred. Sometimes they publish wacky news releases about stolen tools and trucks from small towns in Wisconsin. They ran an article about a would-be biographer's correspondence with the Unabomber. The print version, aka Timothy McSweeney's Quarterly Concern, only three volumes old, is a hulking experiment in typesetting.
Words are everywhere.
There is a story on the spine. The Internet Tendency is slightly less aesthetically jumpy than the Quarterly Concern, yet holds true to McSweeney's irreverent ideology. Published out of an apartment in Brooklyn, the editors ship it off to Iceland for printing, and bring back Icelandic knickknacks for their subscribers. Unfortunately, their Internet readers do not enjoy this windfall, but we are satisfied because McSweeney's is so damn good. They know it.