Internet merchants need to attract customers who transact business on the sport. Some companies find success by hosting Web site that offer some value-added service to create goodwill for potential customers. As with any technological investment, web site costs are an important consideration. The highly variable cost of a web site includes not only development expenses but also the cost of placing the site on the site on web server, maintaining and updating it, and promoting it. In addition to installation and connection fees, managers must ensure that their company s web site stays current over time.
Visitors don t return to site if they know the information never changes.
Consequently, updating design and content is another major expense. The remarkable changes in people s lives today can be traced to technological breakthroughs that were the stuff of dreams just a century ago. It creates opportunities for companies that provide Internet infrastructures, access content, as well as for firms that use its resources in their business operations. Businesses establish web sites to expand their customer bases, increase consumer awareness of their products, improve customer communications, and provide customer service. Before designing a Web site, a company s decision makers must first determine what they want to achieve with the site.