But the concept that some of these companies have lost almost all their value is equally untrue. Many good companies simply need time to grow and learn, to make mid-course corrections and acquire the corporate wisdom needed to turn the corner into profitability. No one has all the answers in this totally new industry, and certainly no one wakes up with them on day one. He said it over and over until it was almost a mantra. If there's no money, a disaster, a war, your product blows up in your face or you've run out of cash, management must still manage.
Momentum counts .
Confronting the problem and taking action reassures and leads on to success. Geneen also mentioned that if your company isn't making a profit now, one solution is to take your company back to a time when it was making money. In other words, if you were profitable when you had 3 people in your human resources department and now you have five, go back to having 3. If you were profitable when you had a core division selling the product you knew best, get rid of new divisions which may be draining your cash. Perhaps this is not the solution for you, but the essential point is that there is some solution and you must find it.