That's opt in. You may decide to trade the desired information about yourself for services like an E-mail box or stock quotes or other inducement. But require them to ask you first. We are dealing here with a political sleeper issue. People are getting wise to being secretly examined and manipulated and it rubs them the wrong way.
Politicians sense that a strange dissonance is agitating their constituents.
That's why there has been such Sturm und Drang around the Financial Services Act of 1999. It goes deeper. The bank lobby went along with this. The Senate passed a version without privacy protection because Banking Chairman Phil Gramm said so. The groundswelling resentment is in search of a public champion.