The article explores the changing demographics of the Internet. According to Brier, women now account for about half the Web's audience and are signing on in greater numbers than men. Women differ from men both in the information they look for and the ways they look for it, forcing Web site designers to redesign everything from their palettes to their tools.
Men report learning solo.
In other words, women will ask directions, men won't. Boisselle first made these remarks at a seminar on women on the Web.