Ask question that are important to customers-Customers are not interested in issues that do not pertain to them. Make sure that each question is important to your customers needs. Keep the survey brief-It should be 10 to 12 questions neatly spaced on one page. The easier it is for them to respond the quicker they will respond. Keep the questions direct, simple and brief.
Scaled questions are easiest to answer.
Send your survey to a sampling of your customers. Stay Flexible-You must be flexible with your customers and clients. Flexibility can also mean getting information for your client, even though it may not be in your area of expertise. Under Promise, Over Deliver-Make you customers believe they are important to you by always appearing to go the extra mile. If you have angered a customer there are ways to make amends.