The following comments are his own and not those of Lycos. Its competition appears to be AltaVista , Excite , LookSmart United Kingdom , msn.co.uk , and UK Plus . There are other U.K.-focused directories and search engines, but unlike their multinational counterparts, which have strong brand, financial, and technological support, they are maintained on a local level. Learning From Lycos One of the issues I wanted to focus on was the overall state of the U.K. market. I wondered what Lycos is doing that sets it apart from competitors and what we can learn from it.
Nothing frustrates U.K. Internet users more than a U.K. site that is just a mirror of a U.S. site.
Much of the content on such sites isn't relevant, and consequently the information is useless. A powerful search engine . Due to constant Web site updates, search results improve dramatically when you have good search engine capabilities. I personally recommend the top sites in a category based on the quality of their content, presentation, and U.K. relevance. This indicates to the user a useful site to try first.