The idea is that mall merchants benefit from the promotional efforts of the mall owner to get traffic to their home page. I find a lot of people are unsure about what makes a good mall if they are considering putting their storefront in one. You have to be careful because there are literally thousands of malls. On and Offline Promotion. Most malls are only promoted via search engines and random links and banners.
Successful malls know that an offline promotion component is very essential.
Ask specifically how the mall is promoted. Find out how many visitors are visiting the mall's home page each month. Every server seems to count them in a different way. Your concern should be the number of people visiting the home page. These represent potential buyers.