Feel invisible at reception counters. Be treated like a second-class citizen. Discover firsthand what it's like to be a customer-especially one of your own customers. Impersonation takes work. The good news is, you have a working model close at hand.
Mystery shopping is a familiar concept in the exhibit industry.
The technique can produce valuable insights into an exhibit's program and people. You'd be joining a distinguished line of people who have used the tools of disguise, participation and impersonation to achieve impressive ends. So suit up and take a walk on the wild side. Stroll the aisles. Hang around the coffee shops.