The chances are good that it is not. Some expertise is required in whatever medium is to be used for distribution. Because of the enormous capacity of the new media and the potential for integrating different data types, it may be wise to make arrangements with other institutions, such as archives, libraries, historical societies, or other museums for information to support your own. The missing information and expertise may be acquired by way of partnership or purchase, or some combination of the two. Partnerships can bring in an additional start-up investment and minimize the risk, but they tend to dilute the profit, be it monetary gain or recognition.
Purchase can be an expensive investment before any revenue is generated.
CHIN has found that the participation of the provincial ministries of education has been invaluable in planning a project. These are the people who know what types of equipment are in the schools, and who set the overall standards for the curriculum. CHIN has found that a commercial school publisher brings a more national perspective to the curricula. Knowledgeable about the educational market, such a publisher is also a potential distributor. Whatever the relationship, good communication between the participants is essential, and a clear definition of all the roles and responsibilities is necessary.