How the Web is used as a medium for advertising and marketing. Each new idea and concept should be protected before it gets marketed. If you are developing a new marketing idea or a new business, writing a play or a book, creating designs or photographs you should know how to and when to use them. Ways to research trademark availability and what you must know to protect and benefit from your ideas. BU0880 Learn how the right service strategies can help advance your career or business.
Profitability is based on the ability to satisfy customers and management.
Discover what they really want, how to transform problems into opportunities and how to create customer satisfaction resulting in long-term loyalty. Understand how you can deliver the kind of customer service that sets you apart and ahead of the competition. To be a Public Relations professional you need to be able to write in a clear persuasive style. This basic course will teach you how to drive your PR message through the clutter of today's complex world while maintaining sensitivity to the client's requirements and technical needs. You will practice writing news releases, sales letters, fact sheets, bios via weekly assignments and critical evaluation.