A registered principal is required to review contents prior to electronic posting. When RRs use a bulletin board to solicit business, their postings are considered advertisements. As with all advertisements, a registered principal must review and approve the postings before use. Web sites are advertisements and are subject to all requirements of NASD Conduct Rule 2210. There are no separate rules or guidelines for use in preparing advertising material for the Internet.
Web sites are subject to the same standards as other forms of advertisements.
All Web sites used in connection with a securities business must be approved prior to use by a registered principal and must comply with Rule 2210. Such sites are not considered advertisements under NASD rules. An RR's personal profile on a member firm's Web site is subject to NASD rules. In this case, the RR would be responsible for having such pages approved internally by a registered principal. These pages may be individually designed, or use the firm's pre-approved templates.