He believes that it is our ideas about free will that keep us from wanting a designed social system, although our current social system has failed to alleviate our problems. Skinner wants a culture that operates on a system of positive reenforcement. He believes that man should do what is best for society, not what is best for the individual. This sounds like Communism. I do not agree entirely with his thoughts .
Punishment does work.
Punishment as a consequence has been taken out of our schools. It does not seem possible to create a culture where all people are convinced to work for the good of society without the use of aversive control. This is an interesting book. He fills the pages with behavioral terms such as reenforcement, response, contingencies, stimulus, and so forth. He has tried to take what he has observed in the laboratory with his rats and pigeons and apply them to human behavior.