In spite of a report by such a reputable organization as Amnesty International, there was little prime time coverage. We live in a time in which the inner dynamics of profit and of speed, either separately or together, have almost entirely eclipsed the values of human life on this planet as far as the world of communications is concerned. No wonder people do not comprehend the meaning of mission or the seriousness of what they are expected to digest. The church may become an important sign of intimate union with God and the unity of humankind. Thus, the manner in which one takes up the task of communication about mission is of utmost importance in the world.
Mission is realized through the very life of Christian communities.
The way one lives with others becomes the ground for communication about mission. For Christian communicators, it is a matter of values, perspective, and approach to life. The fullness of the meaning of Christian living is more than coexistence or simple tolerance. Coexistence is not enough for the Christian life. Christian communication needs to address the wholeness of living in all of its ramifications and facets.