Cattlemen need to look at phenotype and genotype.
Shows are good marketing and educational opportunities.
As the judge evaluates and discusses conformation, frame size, scrotal circumference and EPDs we form opinions on how these factors relate to our industry. Providing more critical information to show judges allows them to make more accurate decisions with fewer errors. With information from our database, they can select cattle with excellent conformation, outstanding EPDs, and ideal frame and scrotal circumference. Shows impact SimGenetics' influence on commercial cattle. Selecting and breeding cattle with an exceptional combination of conformation and EPDs improves commercial producers' opinion of Simmental and Simbrah.