And the prices are a little bit higher than previous games. Cartan has booked about 12,500 Americans for the games and corporate sponsors will bring along another 12,000 or more. Those figures don't include the large U.S. media contingent and guests of several sponsors, multinationals such as Visa International, The Coca-Cola Co. and McDonald's Corp. Panicked by slow sales this summer, Cartan and other tour operators cut their prices sharply and returned unwanted rooms to the hotels. A few even canceled their tours. Steve Parry, owner of Golden Sports Tours in Plano, dropped plans to offer tours when he got no response to promotional material he sent to corporate clients.
Nobody wants to make that plane ride.
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