Story telling is a big part of organizational learning and culture. The new economy mixes a workforce of baby boomers who often grew up with a traditional business sense and Gen-Xers who are saying the heck with traditional business. Finding ways to work in that organizational-mix requires continuous learning. Documenting what works and what doesn't, and then sharing that information, builds a culture where people learn from each other. Culture has to be about people.
People are the most important thing.
When you feel important, respected, cared about, you are open to learning. Culture is the rituals, the interpretations, the way in which we act around events. Culture is who the organization is. How everyone interacts and reacts to the good, the bad and the truly ugly defines culture. Organizations are patterns of conversations, interactions and relationships that is what determines culture.