Most innovations are a double-edged sword.
Used well, they can enhance the content and design of a Web site and make it much easier to use. Use the following guidelines to ensure that any innovative features you include improve the quality of your Web site. Innovations like search features and mouseovers can improve the usability of your site by making content easier to access or easier to understand. Are not distracting. Animations and scrolling text are usually very distracting to people who are trying to read the content on your Web pages because their eyes are automatically drawn to the movement.