Attendees include over 2,500 retailers, wholesalers, importers, and buyers. Exhibits offering more than 16,000 products available for private labels, from food to office supplies. A Jupiter Communi-cations conference focused on the World Wide Web and the Internet as consumer phenomena. An Information Technology Services Marketing Association workshop. Topics include developing a winning value proposition, packaging the service product, leveraging the sales force.
Sessions focus on tested database marketing practices, concepts, and case studies.
Wharton Executive Education program addresses new product and business development, with emphasis on converting assumptions to knowledge.