Students expected to learn and use media planning software. 12 Demographic Diversity Students required to consider issues relevant to the preparation of their promotional plans. Written and Oral Communication Skills Entire course works on this. Major thrust of course is the development of a promotional plan for a real small business. Plans are graded not only on content, but also student ability to communicate recommendations effectively in a written and oral report.
Oral report is to class and to business owners.
Written assignments through the quarter. Our Departmental Mission I truly believe in the mission our department has adopted. Through our commitment to the creation, interpretation, application, and dissemination of knowledge about organizations, their behavior and management. By working to create an environment in which students are encouraged to consume knowledge, think, ask questions, analyze and explore problems and their solutions, and to articulate their own emerging theories of organizations, their behavior, and management. All rights reserved.