Viewers also have access to many more channels.
Yet barely 100,000 units were sold in the U.K. last year, and this number will struggle to double again this year. Meanwhile, the market for regular analog TV sets remains buoyant, with close to five million selling each year. For digital broadcasters like ONdigital, the pay TV network, these figures are frustrating. ONdigital has been forced to follow the lead of Rupert Murdoch's BSkyB and give away its set-top boxes. With demand so weak, leading manufacturers like Sony, Philips, Grundig and Bush pay little more than lip service to iDTVs as the future of home entertainment, and they invest little in their development or promotion.