Very often their participants come from the same culture, whereas we can offer something a bit different. The other thing is that we'd like to think that there is a certain legitimacy associated with the solutions that can be found through an international organisation. In many ways, some of these disputes are likely to represent disputes before law. That is to say, there is currently no law that has been developed to govern the dispute because the business activity has occurred long before any regulatory framework has been put in place. In that context, it is very important to have a solution that parties can recognise as legitimate.
People have to have confidence in it.
If we come with a proposal for its application on too widespread a basis, it will frighten everyone. We think we have established some credibility in the domain name area. We like to think we have established some credibility with the enterprises that have participated in the development of this scheme for ASPs. We now need to establish credibility in its implementation and application before we look at another area. The business model needs to obtain gradual confirmation and affirmation as we move forward.