The experts we talked to say you don' t need to address your letter to anyone. Companies often don't name a contact person in job postings because the materials are headed to human resources, where a computer or some HR staffer will do the initial screening. Our experts also offered some interesting ideas that they swear will help you make at least the first cut.
Online ads can get thousands of responses.
Answer exactly as instructed. If the company requests resumes by e-mail, don't send another copy by regular mail because the corporate machinery will register that as a goof. And in these days of virus fears, don't include anything as an attachment. Arrange your resume and cover letter to impress the search engine that's likely to handle the first screening. It can even be programmed to favor resumes that contain such words more often or higher in the text.