Primary responsibility is to sell exhibit booth space for the exposition.
The Show managercan be an employee of the association, the show management company, independant contractor, or a private entrepreneur. Planning and organization of a three-day exposition or tradeshow may take a show staff a full year to execute. Booths may be as simple as a tabletop display or utilize dramatic effects and cost millions of dollars. For the cost of the booth, the exhibitor expects the show organizer to advertise and promote the show. Attendees are the ultimate reason for exhibitors to exhibit.