Filters can be based on various user address types, file types and names, organization types, result codes, virtual domains, directories, advertising clicks and views, and referrers. WebTrends provides over 70 different types of reports that can be produced in formats including HTML, text, Excel spreadsheets, and Word documents. Reports can be put online for viewing, saved, or e-mailed either through SMTP or MAPI mailers. Items are collected into reports to provide summaries relevant to an advertising, marketing, billing or technical analysis of a site. In addition to a default report, Executive, Intranet, Referring Sites, Quick Summaries, Proxy Summaries, and Complete summary reports are provided.
Many products generate graphical maps of a Web site to show link status.
The Web master must then either fix links or send e-mails to the people who need to fix each problem. The reports provide summary statistics that make it easy to assess the overall condition of a site quickly without having to dig into a site map. Some of the useful statistics provided in addition to Link status are the Biggest Pages, Oldest Pages, Other Errors, and Suggestions pages. As a log file analyzer, WebTrends has the same limitations as any log file analysis tool. The company has done a good job circumventing those limitations and optimizing performance and scalability.