Late last year, Davis proposed offering banner ads and tie-in sponsorships, banking on enthusiasm for the Web site. For example, the Body Dynamics site includes typical links to partner companies' Web addresses. Now ICU and Body Dynamics plan a new venture that offers the same rollout to race teams in the area. By year end, Davis hopes to convince several teams they can provide fans and ever-demanding sponsors more value by installing Webcams. Davis acknowledges the sell won't be easy for a couple of reasons.
Teams are notoriously secretive about their car set-ups.
It's not damaging at all. Most drivers' and team's sites offer little beyond rudimentary basics, such as career wins, sponsor and brief bios. Sponsors are going to demand it as word spreads. Co-owner Suggs and Davis, the marketing executive, believe the interest from sponsors and the joint venture with ICU Productions will eventually produce signficant returns. Either way, little risk is involved because it requires minimal investment.