No disinterested editorial weighing of opposing arguments there. Of course, one must make allowances. This competitive vacuum however dubiously achieved permits the maximizing of advertising revenues while removing the incentive to improve editorial content. In that, the Sun typifies Gannett s national reputation among journalists. Besides, the Sun s current crop of editors are all very recent imports from alien places like South Dakota.
Reporters don t seem to last long here, either.
The inevitable result is a dearth of in-house expertise on the complex Coachella Valley. Not that Gannett cares. It transfers people from one part of the country to another all the time, apparently assuming that after 20 minutes in town they ll know enough to tell the locals what s what. Consequently, valley folk can expect little wisdom from the Sun . Instead, sensible readers put much of its reporting and all its opinions in the appropriate file and shut the drawer.