The automobile industry is spending billions to bring alternative fuel vehicles to the market. Over 10 million hectares of forest have been certified in the past 2 years to meet the Forest Stewardship Council's criteria. Socially responsible investing has become very popular. In the coming century, the transition to sustainability will change the types of businesses that exist and the products they produce. The way we structure and manage our economy will be fundamentally different.
Sustainability is, in commercial terms, a business driver of immense significance.
Rona Fried, June 1999 Clean and easy to use, the site is a top information resource within the sustainable business community. After viewing the site we were amazed to find that Rona manages and produces it single handedly, apart from tech support. This demonstrates the power of individual initiative. The site now gets 100,000 page views per month. Culling through reports and articles from major environmental reporting agencies, Rona publishes the cream of the crop on her site.