Marmot is a twenty-six year old, performance outdoor products company.
In April 1971, University of California Santa Cruz students Eric Reynolds and Dave Huntley were in Alaska on the Juneau Icefields on a school project in Glaciology. It was here on the glacier, amongst these students, that the idea of a Marmot club began. To become a Marmot, you had to climb a glaciated peak with another Marmot. One of the rules of the club was that everyone was president. Most of the other rules dealt with bodily functions.