Firms operating without a clear business strategy set themselves up to fail. Feeling their pain, the disco retro group, the Telco HeeBee-GeeBees, has created a remix of an old song. By the time a category is hot, however, it is too late for effective entry. For a new venture, one or more order of magnitude improvements are essential for effective and meaningful differentiation. Sure there may be interest in the product, but that does not guarantee revenue, market penetration, etc.
Most innovations improve existing technologies, but few are actually disruptive.
A management team needs a good first product strategy, but without business strategy the team does not have an effective guide for making long-term decisions in a timely manner. Briere is CEO and Gage is Vice President of TeleChoice, the strategic catalyst for the telecom industry. Feedback Tell us your thoughts on this article or the issues raised in it. When you click Submit, you'll be taken back to this article. Links to additional resources .