Once your ducks are in a row contact each publisher that best suites your promotion. With answers from the earlier questions, you should be able to easily influence them in submission of a performance method. Paying for performance is not a fairy tale. The truth is we ll continue to move towards this breed of buying due to the congestion, empty promises, and insufficient value many email providers and publishers have firmly incorporated into the industry. Savvy media buyers are currently practicing these methods and the rest will follow, leaving publishers the option to either prove their value or simply scour the net for unintelligent life forms.
Preparation is an overlooked factor when creating a campaign.
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