It must perceived as having value, and be well-promoted. Businesses Web sites need to updated and marketed properly. Updating your Web site frequently will increase chances of return visits. People aren't going to return to your site if the content never changes. Interactivity will further add to a site's value.
People like to participate. . . .
They get to interact with your site, this will keep them interested. Use of the World Wide Web as a marketing tool is very experimental right now, and there's no denying it's not an inexpensive undertaking. Our company is trying to save time and money for our clients by giving them a new communication medium to do business in. The cost associated alone in reducing the cost of a printed piece is astronomical. Some of the catalog companies have million dollar budgets.