Clyatt knows this from years of working for information industry giant Reuters, and he clearly loves commanding this small but dynamic company. The problem is how to manage work to profitability. The worst thing that can happen is to bid on a job wrong and have it get out of control. It's about project management. His project managers, Joan Obra and Elana Grossman, are both recently out of college with liberal arts degrees.
Pricing is a very complex matter, and it's easy for design firms to lose money by underpricing.
You must be able to accurately estimate just how many days it takes to do something. They've also recently hired Naomi Moriyama, a young Japanese woman with media industry experience in New York and Japan to handle business developement. The future looks very bright for them. They feel that the Internet is currently witnessing the second wave of Web site design. Another important new development is dynamic content, i.e., sites being generated on the fly.