We want visitors to experience the vast multicultural opportunities that exist here in New Jersey and this new guide provides a living testimony to the traditions that many Latinos have cherished for years. Produced by the Commission's Office of Travel and Tourism, the guide covers a vast array of information from heritage and culture to sports and festivals.
Readers can also refer to a pullout section chock full of recommended itineraries for visitors.
For those on the go, this section features everything from shopping for guayabera shirts on Bergenline Avenue in Hudson County to the palatable delights of Newark's Ironbound Section to living Latino in Vineland. One strategy behind the creation of the new Latino Visitors Guide is to promote the growth of New Jersey's tourism industry in the Latino community itself. By doing so, Latino businesses and attractions will have the ability to generate increased revenues and visitorship in their respective areas. We're primed to capitalize on this exciting new market that will generate expanded economic opportunities throughout the Garden State. Overall, multicultural tourism is a growing market nationwide.