This is where working with a professional team is so valuable. Your makeup artist will need to know which kind of film you are being prepared for. Don't be alarmed if you find makeup is stronger than what you would normally wear for daytime. Photography makeup is for photography only. It appears more subdued in the finished print.
Men can benefit from simple applications of makeup before a shoot to even skin tones.
Shaving closely produces a cleaner photo. Men who get a Five 0'Clock shadow should take a shaving kit to the photoshoot and shave just before the shoot. The purpose of the photo is to let people see you. Avoid clothes or background that will create a distraction. Effective clothing colours for both black and white and colour photography include medium tones such as dark grey, red, dark blue, teal and greens.