Consultants should always provide a cover letter so that the prospect or client is prepared for the enclosure or attachment, and the relationship is nurtured on a more personal level. In an age of e-mail, fax and voice mail, the cover letter is becoming a vanishing art form. But its effective use can set you apart from the crowd. The cover letter should be a single page, or it runs the risk of being as complex and lengthy as the accompanying enclosures. Keep the letter brief, pithy and on a single sheet of your letterhead.
Tone Use a conversational, friendly approach.
Objective Let the recipient know what response, action or initiative you're expecting as a result of the enclosed information, or whether you'll be taking the action. If you get his voicemail, establish the same expectation to provide a date and time. Practice writing comfortable, friendly cover letters, and you'll find a greater receptivity than you would in merely sending materials, reports and proposals. By using this site, you agree to our Terms of Use and Privacy Policy .