The up side to these engines is you can adjust your listing until it works without going into debt. You can also list dozens, even hundreds of keywords that will bring up your link. Common keywords that draw lots of prospects are probably well known to other businesses in your industry. With everyone vying for the same keywords, the price can be bid up to several dollars per click. With banner response trending lower in recent years, businesses are looking for ways around costly cpm banner purchases that don't always get results.
Most programmers spend some of their spare time on personal software projects.
Unfortunately, most pet projects never earn the developer any serious money or recognition. Now there's a new alternative. This strategy works well when you develop an eye catching banner that gets your target audience to click. You can increase response by centering your banner around a graphic that helps make your point. You can also add moving animation to your banner to grab attention.