Again, the frequency in which changes are made will drive the frequency that visitors return to the site. E-mail can be an effective tool to encourage repeat visits. However, Pretzer warns that you should not inundate people with e-mails. To be safe, she suggests getting their permission before adding them to your e-mail list. E-mail can be used to notify viewers of updates and new features on your site.
Message boards are another way to pull in viewers.
The key with message boards is to have an active dialogue so that viewers have a reason to return, Pretzer says. If they see that people are responding to items posted, they will be more apt to post something themselves and then return to see responses to their messages. Getting the dialogue started and even keeping it going will require involvement of the site host, you. Don't be surprised by the amount of work, Pretzer says, but realize that the hard work will pay off. As an aside, post your company's contact information in a prominent location to make it easier for the customer to order your products and services.