Meanwhile, a Paris branch is established to direct company activities in Europe, North Africa and the Middle East. The 30-60 gas traction engine takes the gold medal in the Winnipeg Plowing Contest. Three Case racing cars enter the first Indianapolis 500 mile race, occupying the pole position and two second row spots. 1912 Case establishes a branch in Uruguay. The company is now established as a producer of road-building equipment such as steam rollers and road graders.
Tractors begin taking on the general appearance recognized today.
The trend in design is toward smaller, faster machines. 1916 Warren J. Davis is elected president. 1919 Case purchases the Grand Detour Plow Company of Grand Detour, Illinois, thus adding a line of plows and tillage tools. This is the first step toward becoming a full-line farm equipment manufacturer. A branch is established in Porto Alegre, Brazil.