Seven Steps to Creating a Successful Billboard Billboards by FreeBizWebsiteDesign are dynamic marketing tools in more ways than one.
Many small businesses generate new customers from billboards.
When designing yours remember that you have 11 seconds to get the attention and interest of anyone looking in your window. Realize that your potential customer is at the door of your office or store, just waiting to be sold. Your billboard will be geared toward your target market. Start by describing the person you think is your customer. The benefits for your buyer must be clearly stated on your billboard.