Merchants often brag about having a single commercial in an expensive, prime time network slot. Perhaps, but more likely most of them were in the bathroom, channel surfing, or had the mute button on. This is extremely costly and difficult for a retailer. TV is great for selling a concept, and also a good supplement for interludes during a long high impact event. You can get excellent buys and reach the female audience by selecting Talk Shows and Soaps.
Women are the key target for marketing home furnishings items.
They are similar In size, material content ink color and quality. It has been proven that well-crafted copy can be as much as five times more effective than stale, lazy copy. Insist that your copywriters and artists who spend ad dollars become familiar with the large body of research that is available about advertising effectiveness. If you have to make your ad smaller to afford to use color, do so. Color can double or triple the attention your ad achieves.