It also helps us to understand both the strugglse or negotiations over the meaning of media texts. Structuralism In France and other European nations. There was a different problem. Many, perhaps even the majority, of working people either accepted or even actively supported fascism. Trying to explain this, structuralism comes up with a third theory of ideology.
Structuralism emphasises the idea that society is a structure.
Everything from the rules of grammar to table manners, codes of dress to toilet training, continuity editing to the Road Code is a structure which everyone has to learn. If we refuse to abide by the rules, we are ostracised or punished. Canada Structuralists argue that there is no such thing as free will. We have no option but to accept the rules of the language into which we are born. We cannot invent our own language, our own words, our own grammar.