It has been found that the most efficient use of promotional funding is first in professional staff, even if the position is only part-time. Provides funding for marketing and advertising activities. Even the smallest lodging tax dollars can be put to good use to enhance awareness about a community and what it has to offer. Establishes a standard measure from which to monitor tourism trends in the community. Furnishes a tool to make rough estimates of the economic impact of tourism.
Most consumers tend to pay no attention at all to tax rates unless they are excessive.
Others feel that collecting a lodging tax is tedious and cumbersome. Monitoring Tourism Trends with Lodging Tax Figures Because lodging taxes are collected monthly, they provide an excellent indicator of tourism patterns and trends in an area. By charting the amount of lodging tax collected, a county can visualize the variability of their unique seasonality and track changes in tourism lodging revenues from one year to the next. Lodging tax measures, however, must be combined with other indicators because rising room rates tend to push up lodging tax collection each year. Lodging Tax Figures A rough estimate of the economic impact of tourism on a county also can be calculated using lodging tax measures.