For those people involved in heavy physical activity or living in warm or humid climates, more liquid is needed.
Soft drinks provide a refreshing and wholesome way of quenching thirst.
T oday's consumer has a greater choice than ever before. Although traditional sugar sweetened carbonated soft drinks remain the most popular, the industry has kept pace with changing lifestyles by developing, for example, low calorie and sports drinks. To meet the needs of an increasingly mobile population a wide range of convenient packages and dispensing units have been designed to make soft drinks suitable for every occasion and available at all hours. T he industry fully acknowledges that its responsibilities to the citizens of Europe continue way beyond providing them with high-quality refreshment. Just one example of the industry's total commitment to the consumer is demonstrated by its efforts to work closely with consumers, distributors and local authorities to set up environmentally-friendly packaging systems.