Providing content helps in two different ways. The content you provide can be indexed by Internet search engines, and more specific content increases the chances of being found by a more specific search. The more specific the content you provide, the greater your chances of being one of those few. Providing content also increases the chances of being included in links from someone else's Web site. Although search engines provide an automated way of finding Web pages, many people provide their own indexes to Web sites based on their personal judgments about what is useful or valuable.
Many people find relevant Web pages by jumping from site to site until they locate what they want.
For example, my Web pages include a list of lawyers in other states who have put together Web pages that I think provide useful information about estate planning or estate administration in their states. I do this as a service to the people who find my Web pages but really want information on a different state. Some lawyers in other states have similar links to my Web pages for similar reasons. The most valuable information is specific and practical, not general or theoretical. What seems to be the most popular page on my Web site is a simple list of the tasks required of an executor and when those tasks need to be completed.