He starts off the first day of his Ag. Economics 315 class by telling his students he's in the business of selling them. All of the activities in his class are geared toward that. He brings in company representatives to do mock job interviews so the students can see where their strengths and weaknesses lie. Videotaped sales presentations by the students are reviewed and scrutinized, much like the footage after a football game.
Students even rehearse their telephone skills for extraordinary customer relations.
Litzenberg takes students on a yearly agribusiness study tour of the United States. There may be a student who has a grade point average of only 1.9 but who's working just as hard as someone who has a 4.0. It may not be easy. Stand up for the right thing. His philosophy shows in the results he get - not only through the numerous awards he's received but through the students themselves.