For this reason, we have a hard time experiencing the reality of the situation. Sure, we might be able to come close to what we think is visualizing it, or experiencing it through a feeling, but the additional dimension of articulation brings it to life. It becomes a reality that can be translated to others. The point is, without words to symbolize something, it is very difficult to experience. With words, however, change can be induced on a grand scale.
Words are the building blocks of symbolic systems.
They enlarge the mind's capacity to store stimuli, and open the way to abstract thinking. From the Greek original logos, words enable one to think logically. The power of a simple change in words can be seen in the experience of PIE, a national trucking service. So PIE decided to change how their employees perceived themselves. By changing their perception, PIE hoped the employees would change their commitment to quality.