Please be considerate so that every student may use the articles. This is a work in progress. While I may not adopt suggestions immediately, I welcome and consider all suggestions. Course Overview This course is designed to help the student get an understanding of the interrelationships of the various aspects of marketing and their influence in the profitable growth of a business. As many firms now realize, the efficient servicing of the customer needs is essential in managing the firm's growth.
Marketing is the art of creating genuine customer value.
It is the art of helping your customers become better off. The marketer's watchwords are quality, service, and value. The goal of this class is to help the student find the value of this statement. The Individual or Group Project Click here for details of the project for Fall 1998. The major topics emphasized in this course are competitive marketing strategy, marketing analysis, and marketing planning.