The dominant institution in any society needs to take responsibility for the whole. Every decision that is made, every action taken has to be viewed in the light of, in the context of, that kind of responsibility. Doing that will depend in large part on the willingness of customers to change what they buy, how they buy, and from whom they buy their products and services. All of us have responsibility for shaping the future. Our consumption choices form a significant part of that responsibility.
Paper is one of the most ubiquitous purchases in our economy.
Choices in buying something so simple can mean so much for our own quality of life and for future generations.