Maybe we don't even recognize the motives behind the ads, or we might not care. The conditioning we've received from industrial powers goes deep. Our readiness to cling to whatever major industries throw out to us in the media is a recognition that either we are completely ignorant of the fact that the sole purpose of their ads is to promote and sell their product, or we don't care, are confused, or feel powerless. The food industries that dominate American culture, such as the National Dairy Council, the National Livestock and Meat Board, the American Meat Institute, the Egg Board, and the United States Department of Agriculture, will not exert themselves to point out to the general public, the majority of which is already hooked on their products, the countless scientific studies proving the very same products we are so dependent on are actually very unhealthy. Likewise, it would not be a wise business move for the Dairy Council to inform the general public, especially women, that the ravaging effects of osteoporosis dramatically increase when excess protein is consumed, because excess protein in the body stimulates a flushing of calcium deposits out through the urine.
Most American women express concern about osteoporosis.
Women often try to prevent, or reverse the effects of, this devastating disease by consuming large amounts of milk, which is just what the industry would like you to do. If you are a baby cow, yes. The answer is no. Time and time again, in scientific studies, the answer to preventing osteoporosis, or lessening its effects, lies not with consuming more calcium, but with consuming less protein. This is a consistent pattern emerging throughout the world.