The Web has a weight problem. Web sites have been on a forced diet for a year, at least, trying to knock off those extra bytes created by flashy Flash files, gargantuan gifs or the rotund rollover. While its down from the years of 100KB gorgings, its still not even close to the optimum 60KB, according to Byte Level Research's John Yunker. Researchers there think home pages need to be as low as 40KB to be healthy. Web masters take heed.
More weight means more waiting to download.
These are two successful sites with a combined 84 million unique visitors a month. When companies develop a Web site, everyone wants to squeeze as much on that page as they can. It's good to have some limits. Other Web weight watchers agree with Yunker's findings. AmeriTrade, with its fit and trim 14KB, lead all others in the category.