That is the reason Earl Root formed his record company. Not just Prince or Husker Du. A band has to reach those people and get them to come out. I have a combined approach. I can play the band on the radio, people will come out to the store to look for the record, and then I turn them on to the band playing out.
People sometimes turn up their noses at local bands, but every band is local somewhere.
Pantera is a local band where they live. I want to show people that there is good quality music and bands here as opposed to going to New York, L.A. or Chicago. But all major labels want now is a hit. They're not giving you a chance and building bands. They just pump out one-hit wonders, then you're done.