Not content to just theorize, Whyte took a camera crew to the streets of New York and examined the time-lapse pictures of people strolling, eating and avoiding particular plazas, such as the one around the Seagram building and Paley park. IBM built an eMall and no one came. It is an apt image for IBM's worldavenue. Here are some of my thoughts. First off, the whole notion of eMalls is somewhat off-key.
Physical malls are destinations.
That didn't work, as my poll indicated. All of us have hard enough time remembering URLs and certainly worldavenue doesn't exactly slip off the tongue. That is what makes the web such a wonderful place. Take the music store that is downstairs from my humble world headquarters here in Port Washington. Yes, given the right arrangement.