Find out why a reporter is calling, give yourself time to prepare, then call back. Once you know the subject of the interview, prepare three to five key points you want to make. An interview is not a conversation The media are your conduit to the public. Speak to the public, not the reporter. Be friendly, but remember that interviews are how reporters conduct business.
Nothing ruins an interview faster than long, complex explanations.
If you want your message conveyed, be sure to say it simply. Be brief Practice answering questions in 20 seconds or less. Chances are, the reporter will use the first decent 20-second comment and skip much of the rest. Tell the truth Don't lie and don't guess.