The accounting, financial, and operational needs of a smaller business differ drastically from a large company, and the individual you choose should be familiar with what it takes to get and keep a smaller business running smoothly. It also helps if the candidate has expertise in your industry or particular type of business. Consider your own growth objectives when shopping around for an accountant. What you'll look for in an accountant will vary depending on your vision for the future. Seek personal recommendations.
Personal referrals can be a great way to identify potential candidates.
Ask your banker, lawyer, and other business associates for their input. Seek out successful businesses similar in size and focus to your own and ask about their accountants' performance. Perhaps more than anything, you need an accountant you trust and with whom you feel you can communicate honestly in all types of situations. If you have doubts about a person, go with your gut instincts. You'll probably be right.