Business can easily manufacture, buy, and sell across the borders. You can now get a Big Mac or a Coke almost anywhere in the world. Japan and Korean companies manufacture most of the electronic goods that consumers in the United State will buy. Mercedes Benz manufactures most of its sports utility vehicles in Alabama and General Motors cars are assembled in Canada. This rapid change in business landscape compels business people to react quick to the consumers shift in taste.
Success requires creativity and split-second decision making.
Whether you decide to start your own business or work for a family run business, or go with a large corporation, your success will depend on your ability to keep up with the constant change in today's world. As the world entered the 21st century, a significant change was taking place in the ways that companies will interact with its customers. Since the industrial revolution, most companies were just worried about promoting their products. They just hoped that enough people would buy them to cover the costs and earn them an acceptable profit. This way of doing business was called transaction management.