Of course, there are some who don't like the ads while others like them a lot. The teenagers said that most of the kids in their schools who do not use drugs think the ads are effective, while users don't like the ads.
True stories are cooler because they really make kids think.
The people who share real-life stories of how they overcame drugs can become a role model for kids. The kids I know are more attracted to smoking marijuana because of this ad. Many kids don't know what cannabis is, so this ad is not going to register with them. The teenagers also said that many of the outdoor ads are not as effective as they could be, because they are located in downtown areas of cities, not in places where kids spend their time, like schools and residential neighborhoods. Overall, however, the teenagers were enthusiastic that a media campaign focusing on kids, and supported by anti-drug programs in schools, would be effective in keeping kids off drugs.