But some Webheads rely on the Net to keep current on an even more compelling subject themselves. It's called ego surfing. It's defined as searching the Internet for mentions of your own name. And for those who do it often, it's both an idle exercise in narcissism and an eye-opening demonstration of how deep the Web's depository of data goes. Most ego surfers discover some piece of information about themselves that they had no idea appeared anywhere.
People really have no clue how many times they turn up somewhere on the Web.
Performing a search for yourself on the Internet can be for reasons other than to boost your self-esteem or ego. And perhaps more importantly, the existence of Web namesakes. And if you are active in the job market, being aware of your name's cyber existence is crucial. A savvy hirer in today's online world will perform searches to see how, where and in what context you show up on the Web. Imagine you've just given an interview for a management position in an Internet company.