Active and willing New consumers Urban Seniors have the means today to remain actively involved in society. Society has only recently come to grips with assigning active roles to such a large group of elderly citizens. The opportunities for them to participate are still limited. Many Urban Seniors, however, are carving out new lifestyles for themselves. Some devote their time and services to volunteer work.
Some volunteers teach school-aged children basic skills in reading and writing.
They also volunteer to take care of elderly people who are infirm or bedridden. Others take part in city-sponsored discussion panels to discuss ways and means to deal with particular problems such as the disposal of waste. Today's Urban Seniors are active as consumers of leisure related services such as traveling. They want to spend more on traveling. Often they travel in couples or in groups with their friends.