To be successful, we must first understand what the customer is trying to accomplish and then modify our approach to meet their needs. Retailers are in search of more efficient processes where Category Management, Information or fact-based selling or CPFR initiatives are concerned. U nderstanding Knowledge is really about understanding. Understanding allows us to do something productive with our intelligence. Creating a profile of the customer and their marketing and sales approach can align organizational objectives to each customer.
S olutions Our model concludes with needs-based solutions.
There are numerous case studies that support this. Good is effectively recognizing customer needs. Best is developing efficient knowledge delivery tools that provide flexible and powerful approaches for your sales and marketing forces to meet customer needs. You cover everything from category trends to new item and promotional performance. The retailer s scorecard against their competitive marketplace for all aspects of category performance is provided.