Schedules composed of mixed space units are entitled to frequency discounts except when use of smaller units lowers total count of campaign below amount which larger units reached at their earned rate. Rate holders unacceptable. Contact your Petersen salesperson for details. Special inserts contribute to discounts on a prorated basis, but do not earn discounts. Special inserts contribute on a prorated basis to frequency discounts and contribute fully to revenue discounts but do not earn discounts.
Noncommissionable rate includes ad preparation and processing of responses.
Contact your Petersen salesperson for complete details and order form. All units sold separately and cannot be combined. No agency commissions allowed. We will set copy for the first insertion only at no charge with a 3x minimum schedule.