The names are linked with mottoes, logos and jingles making it easier for us to internalize them. The mottoes require short, cute, identifiable, positive, and more importantly, repeatable characteristics. They become part of our being and of the fabric of society. Yet, with all the troubles the president has had over alleged impropriety, his ratings remain sky high. We're still walking over the bridge.
Sounds bites serve a definitive purpose.
On the wall in my home office, I have a large glass framed testament to historical sound bites and slogans. The bombardment of people with continuous one-sided sound bites is unprecedented in history. Popular music contains sound bites. One that I recall from my childhood that sticks in my mind is the Jay and the Americans song, Only in America. That gave me great encouragement until I grew up and realized otherwise.