As for its lack of online advertising, Race Foster, a veterinarian and co-founder of Drs. We try to have better content on our site. We also work hard on shipping. Virtually all our orders go out the door in 24 hours. When I look at all the ad money people spent on things that don't work, I just laugh.
People shop where they are comfortable, and most people are pretty happy with things right now.
There isn't a large population that isn't being serviced properly. Keeping It Private Dr. Foster co-founded the Rhinelander, Wis., company, which sells mostly pet medical supplies and most of it geared to dogs, with Marty Smith, another vet. Despite more than 50 offers from investment bankers and others to take the company public during the past two years, Drs. But not us. We never had any hope of making that kind of business work.