A digital signature is embedded by a laser beam when the CD-ROM master version is made. Authentication software reads the signature, allowing a program to be decrypted and to run smoothly. Unauthorized copies won't have this signature and so can't be decoded. Follow-on offerings often suggest a stock is pretty fairly valued. And in the short term, this one sure did.
Movies are also relatively recession-resistant.
A Fool might have found Macrovision on our Beat Estimates or Rising Margins screens in the Workshop area. Also, with the video release of Titanic on the way, one might have figured the company had good momentum for the rest of the year. Investors following the story also might have seen British Sky Broadcasting's decision of September 14 to protect all of its PPV movies on its new digital satellite service as representing a new market opportunity for Macrovision. BSkyB is the first non-Asian PPV operator to sign on. Macrovision has had a great year so far.