The long-term success of any bramble grower relies on achieving two basic objectives. One objective is to produce high-quality bramble fruit. The other is to realize a profit through proper resource management. These two long-term objectives are crucial for any commercial grower, regardless of size. The first objective involves establishing a market.
Markets are vitally important in the fruit business.
Bramble fruits are extremely perishable and must be consumed or processed quickly after harvest. No market means no guarantee of profit. Profit, the second objective, is the result of income minus expenses. Income is determined by a grower's marketing and production skills. Expenses are determined by the mix of four inputs - land, labor, capital, and management.