The institutions that demonstrate their understanding of the important issues facing customers and then provide solutions can differentiate themselves and win the battle for the growing financial services business. Financial Wisdom can help in that effort. The monthly Financial Wisdom OnLine newsletter provides content for financial institution web site visitors. Monthly issues contain informative, educational articles to help individuals make better-informed financial decisions. There is also a reference section with calculators, worksheets and other articles.
Versions are available for consumers and small business owners.
Financial Wisdom For The Times of Your Life is an extension of the monthly online newsletter and includes an extensive Resource Library organized by topic and life stage interests. The Financial Wisdom Content Service offers articles for institutions to use on their web site, in newsletters or other communication tools. This service enables institutions to customize the educational articles with links to product areas within their web site or to use the articles in other marketing materials. The Financial Wisdom Newsletter Program uses personal letters with customized newsletter inserts to deliver effective marketing messages. The combination of financial education and information of the institution's products and services consistently delivered in a personal manner positions the institution as respecting the customer and as a provider of financial solutions.