Four out of five respondents say they can make up fee discounts through their dispensary volume. An O.D. in Massachusetts says that all third-party plans want dispensary discounts. Randolph Brooks, O.D., of Ledgewood,N.J, believes that, you can t lose money on every patient and make it up in volume. Thomas Tucker, O.D., of Greenville, S.C., attributes it to excellent staff who suggest AR, high index. And a voice of optimism in North Carolina suggests, Try to be fair in prices and offer good quality in frames and materials.
People keep coming back and send their friends.
The Few, the Unproud, the Cheaters Optometry students are about as likely as medical students to cheat, reports a recent study in Optometric Education. Also cited in the optometric study is how unethical behavior translates to patient care. D. Leonard Werner, O.D., who teaches at the State College of Optometry, State University of New York, led the study. The most disturbing findings were those incidents of unethical behavior in the clinic, Dr. Werner says. Reporting of inaccurate information on record forms is something that affects us all.