Policy decisions and practices involving selection, recruitment, training, job analysis and evaluation, work load, motivation, remuneration, morale, discipline, personnel appraisals, management development, and other areas. The study of organizational behavior attempts to understand why people behave the way they do in organizations. Includes such topics as teamwork, group dynamics, motivation, and leadership. The many considerations of management in the global context. Includes topics such as various cultural, legal, and social environments.
Special attention is given to corporate social responsiblity and ethics.
Advertising Management Integrates theory with planning, management, and strategy. Draws on the extensive research in advertising, consumer behavior, communications, marketing, and sales promotion to provide a basis for understanding the marketing communication process, how it influences the consumer decision process, and how to develop effective promotional strategies. Group projects on promotional design and media planning. International Marketing Examination of marketing managerial process in international contexts. Analysis of the impact of international economics, culture, and nationalistic governmental policies on trade patterns and marketing decision making in multinational firms.