Getting capital from traditional sources, like banks, has always been difficult for new businesses. One should always keep in mind that venture capital and stock market listings feed into each other. The hardest thing about venture capital is finding that first investor. Finding the second investor is easy, but getting that first one is always very difficult. The first investor is just that, first.
People tend to quickly join in on something after somebody else has made the commitment.
Entrepre-neurs need to prove to potential investors how well they are doing. They have to demonstrate they have something different, something others don't have. Why they're different, and why they're going to succeed. The next thing you need is infrastructure. You can have the best product in the world.