P latinum and diamonds - From solitaire necklaces to earrings and chains, this season's most exciting gifts confirm that platinum and diamonds are not just for brides anymore. Jewelry lovers are discovering what brides have known all along - platinum and diamonds set the standards for excellence in fine jewelry.
Platinum is the most precious of all metals.
Its singular beauty, purity, rarity, substantial weight, unmatched strength and white-silvery sheen set it apart from other metals. All of these characteristics have a profound effect on the wearer - as well as the admirer. Platinum is so rare that all the platinum ever mined could fit inside an average size living room. Plus, platinum is much purer in its consumer form than gold. Platinum is riding high on a tidal wave of popularity.