We sense this is the women s version of the old-boys network. For women, it goes beyond making contacts, it is about genuine reciprocity and helping others, as a way to equalize the playing field. Women develop through their relationships with others and find peer support and networking a natural extension of how women negotiate the world. We hypothesize that women s use of technology to network will also help level the playing field. Now that women can network on line, they don t have to take more precious time from their already crowded workweek to attend evening networking meetings.
Women can connect with each other during work, or never have to leave their home in the evenings.
We believe that on-line networking has great potential for women and is ripe for development. Women love the creativity of learning new things. The good news is that the new economy significantly values and rewards this learning.