Major product sectors of the company are spices and seasonings, grains, and desserts like pudding, dairy-based sweets and cake ingredients. Itoki sells office furniture that is manufactured by the affiliated company Itoki Crebio. By placing priority on an area marketing strategy, Itoki has established a nationwide sales infrastructure. Kitakei sells new building materials, other materials for the home, and home furnishings and equipment. Most sales are through lumber and building material stores.
Performance generally tracks the number of housing starts.
However, Kitakei has been expanding into areas other than plywood and other commodity-like products. Examples are equipment for homes and private branded goods, as well as materials to protect homes from aging. This shift toward value-added goods has increased the number of products handled to about 5,000. This has reduced the impact of fluctuations in Japan's homebuilding activity on Kitakei's performance in recent years. Royal oversees a nationwide chain of about 400 Yellow Hat stores selling automobile parts and accessories.