Buying Insurance on the Internet State of Wisconsin Office of the Commissioner of Insurance Buying Insurance on the Internet In today's changing insurance marketplace, the ability for consumers to look for and buy insurance on the World Wide Web is rapidly increasing. Just a few years ago insurance Web sites were virtually nonexistent, but now there are literally thousands of insurance-related sites on the Internet.
Many insurance companies have a presence on the Web, as do insurance agents.
There are also financial services sites that provide information and access to a myriad of financial products, including insurance. Until recently, most insurance-related sites provided consumers with information about insurance products, such as rate quotes and information on insurance companies and insurance agents. The actual selling of insurance over the Web was uncommon. Today, however, with the development and acceptance of electronic signatures and the security measures being implemented on Web sites, the actual application for and provision of insurance over the Internet is more and more prevalent. Insurance can be a very complex and confusing product.