Its forms both shape and are shaped by the social and cultural contexts in which it occurs.
Mass communication involves the creation, dissemination, and reception of many kinds of messages.
Their meanings structure the ways people and societies understand themselves and their world, as well as their politics, social relations, and identities. The Department of Communication Studies offers an undergraduate curriculum focusing on the structure, processes, contexts, and effects of mass communication. Several scholarly approaches to media research are represented in the curriculum, including historical, legal, cultural, institutional, and effects orientations. The bachelor's degree in communication studies forms an excellent base of knowledge and analytical training for students considering graduate study or professional work involving media relations, journalism, public relations, advertising, or other media-related activities. Communication Studies courses provide students with a deeper understanding of the role of mass communication in society.