The goal is to improve capacity utilisation and employee productivity. Common redeployment strategies include relocating plants affording better-cost advantages and merging branch operations. This strategy is 'entrepreneurial' in nature. It involves short run changes in the firm's marketing mix aimed at increasing revenues. Defensive strategies include reducing marketing expenses or divesting certain products.
Offensive strategies involve increasing process, promotion, quality, or customer service.
These strategies aim at ensuring that the turnaround is permanent by repositioning the firm either in its current markets or in new ones to ensure future growth and profits. Repositioning starts by redefining or refocusing the mission of the firm. Defensive activities involve repositioning the firm using its current products. Strategy Right management and improved marketing helps the employees acquire information, skills and commitment through complete involvement. A master list of focus areas along with a timetable should be compiled for the whole plant and communicated widely.