The economic potential is immense with Frid , where we garner a community of brand-loyal, financially well positioned and Internet savvy customers. The number of Internet users in Asia is expected to be 95 million in 2004, from 21 million in 1999. The number of Internet users in Asia buying online will grow 9 times from 8 million in 1997 to 77 million in 2003. In the UK, it was four out of five gay people who would make a point of buying from companies with a gay stance. Fridae will be the primary conduit for businesses to reach this highly under-served niche market in Asia.
Traditional businesses can do so without compromising their existing customer base.
Fridae represents a significant opportunity for advertising and sponsorship, and establishing brand names and awareness amongst one of the most lucrative and, until today, most under-utilised segments in Asia. We represent a unique opportunity for businesses to access this desirable market. Gay consumers tend to be fiercely loyal to companies that actively seek them out in their own language, on their own turf, assuming that high quality value and service are also provided. Although not yet acurately defined, the number of Gay people in this region is enormous. Given a short time fridae will be the link to a large number of these users, communicating with them in their own native language.