You can say that it's good for business, because by making shows more accessible you expand your potential pool of exhibitors and attendees. At its core, the ADA is about walking a mile in the other guy's shoes. Since it took effect in early 1992, the ADA has received a mixed reception within the exhibition industry.
Some people are sensitive to it and have worked hard to do the right thing.
Others don't give a damn and haven't done anything. They won't pay attention to it until someone gets sued. In a 1994 survey, IAEM found that many of its members felt that hotels and convention facilities bore the burden of ADA compliance. Apparently, this misconception remains widespread. I decided to see who would take responsibility.