Mail, e-mail or fax the Opinion Piece to the Opinions Editor. It is unfortunate that Rotary and Rotaract are often not mentioned in news articles pertaining to global polio eradication, education, humanitarian projects or disaster relief. A Letter to the editor educating the community on Rotaract activities will remedy this situation. Mail, fax or e-mail your Letter to the Editor. A short explanation of the components of a press release.
Press releases are one of the most common tools of public relations.
Newspapers welcome press releases and often print them verbatim. Two key factors in sending out effective press releases are timeliness and a local angle. Review and note the style and format of the Sample Press Release and be sure to put a club or district contact person on the top of the page. Call the local newspaper to obtain the name and mailing, e-mail or fax address of the Assignment Editor. Mail, e-mail or fax your Press Release to the Assignment Editor.