Try writing in a breezy style or with attitude. Conversational styles work particularly well on the Web. Online audiences are more accepting of unconventional writing styles. At the same time, don t forget that the traditional rules of writing apply online. Unfortunately, writing quality is inconsistent throughout most online news sites.
Stories suffer from passive verbs, run-on sentences, mixed metaphors and cliches.
This is a result of fast-paced new gathering, short staffing and inexperienced journalists. This is also a big mistake. They ll stop reading a story and they won t come back for more. Unlike local newspaper readers, online readers have options. One man's quest for a PlayStation 2 5.