The Internet consumer now expects efficiency, access, and utility. Tools of information description, collaboration, and design are facilitating this change. The expectations of the I-Community are that its members will be more engaged, not just as consumers, but as active producers of content. Leveraging this expectation of engagement is the new challenge and opportunity on the Internet. It has been suggested that the reason for the rapid growth of the Internet was due to the fact that it is transparent.
Transparency here is in reference to the fiber that carries so much of the data.
Thus any piece of content on the web reveals itself and its inner structure. This means that reading and authoring become to a greater extent than ever before synonymous. It is this transparent nature of the Internet that we want to dwell on and further leverage. Harbingers Mr. Rubin was incomplete in that he failed to tell us about Tillie's mother, Sally the Storyteller, age 86, and about her two children, Edward the Editor, age 12, and Lisa the Learner, age 14. Sally is a member of an organization known as the Silver Stringers.