From the producer's view, markets are people with money and felt or quiescent need. 4. use right flow. Marketing activities may be undertaken by anyone involved in the process of market actualization. Not just manufacturers. The marketing of pharmaceutical services and programs is as important as the marketing of drug products.
Pharmaceutical marketing is broader than the marketing of pharmaceuticals.
The Pharmaceutical Marketing System. Marketing strategy is the 4Ps plus positioning. U.S., Japan, China, Germany, Italy, France. 7 Summarizes trends. Biotech emerged when industry, venture capitalists, and market investors were willing to bet heavily.