No one feels any sense of purpose. Indeed, this was the decade in which social critics such as Vance Packard and John Kenneth Galbraith began warning the public about corporate manipulation of consumer desire, the role Lasn and his fellow culture jammers have now taken on. Lasn's treatment of environmental issues, which he links to a way of life that generates pollution and depletes resources through excessive production and consumption, is similarly impressionistic. He offers a litany of concerns, from global warming to genetically modified crops, without pausing to consider how serious a threat each represents. He is so eager to paint the darkest possible picture that he outdoes himself.
Nobody quite knows why.
Lasn's position on violent entertainment also evolves during the course of the book. In case you were wondering, he also takes a dim view of fictional sex. Since Lasn's brand of economics also holds that it's more efficient to grow your own vegetables than to buy them in a supermarket, he could be wrong about the end of the world too. That's the sort of phrase a critic of capitalism probably should avoid. But it's of a piece with Lasn's grand ambitions.