Trade Secrets Protecting Trade Secrets and Enforcing Non-Compete Agreements by Charles H. Van Gorder Trained and competent sales personnel are second only to customers in their importance to the survival of the outdoor retailer.
Retailers often hire raw, untrained students or outdoor enthusiasts as entry-level sales personnel.
They must first educate the new employee on the products sold, and then train that person how to sell products and meet the needs of customers. The economic viability of the store may depend on how well the retailer trains its sales force. The UTSA enables employers to protect confidential information from misappropriation by employees. Protected information includes that which cannot be readily obtained from sources other that the retailer. That information often is readily available from a retailer's sales records, however.