Conventionally, this is done by tracking actual purchase behavior. Once market research has been performed and manufacturers have a better idea what consumer need dictates, they are prepared to develop and manufacture the goods sought-after by this segment of the population. Manufacturers constantly develop new products, alter existing ones, and discontinue ones not selling in an effort to cater to consumers. Promotion is generally defined as advertising and publicity in one or more of the mass media, as well as forms of direct marketing. Effective promotion uses mass media, direct approach marketing and other variations to clearly communicate a sales message.
Promotion is the single best way of introducing a new product to the public at large.
And along with quality and good service, it offers a way of generating and enhancing word of mouth, which is widely considered to be the most powerful marketing vehicle. The ultimate goal of any promotional campaign is to reach and add to a target audience. This is implemented on both the manufacturing and retail levels. This is the area of the business in which the goods are made available to the consumer in retail stores or mail-order services. For example, a major corporation manufactures a style of sneaker, which they advertise on a national level.