It may sound obvious, but proof everything before it arrives at the printer. We will carefully proof everything we keystroke at Kramer, of course. But when you send over a computer disk, we assume your job is just the way you want it, ready to go. In fact, plan to proofread a job at every stage in the production process. Especially take the time up front, when errors are painless and easy to fix.
Proof copy in manuscript form before it goes to the designer.
Proof copy and layout from a simple computer printout. When you're sure it's perfect, then send it to the printer. The laser proof or color phaser is your final chance to review your project before we go to film. This is the time to check margins, folds, color placement, centering of headlines and copy blocks. Read every word again, too.