Where to Go for Help Obtain market research information from a variety of sources. In addition to direct contact with customers and the competition, the local library includes reference materials, magazines, a directory of associations, sales and marketing figures and an annual survey of buying power. Try a local college library or business school, vocational or technical institute, chamber of commerce, wholesale or manufacturers sales representatives, trade associations, media representatives such as advertising space salespersons, or competitors. Customer phone numbers, addresses and past business records indicate geographic market areas. Business Potential Summary Results of market research serve as a blueprint to guide future business decisions.
Market research defines the business in terms of customer needs and wants.
To be successful, a business owner must know the market. Market research is a simply structured, objective way of learning about people - the people who will buy the product or service. Brand names 2. Warranty service 5. Variety of selection 6.