There are an average 1.25 users per Internet-using household, for a potential market of almost half a million people. And it's growing fast. More and more companies here are providing employees with Internet access at work, and more and more campuses and schools are offering online access to students. In December 2000, the web products of The Vancouver Sun and The Province recorded 3,050,150 pageviews. It offers online calendars for entertainment, sports and arts events.
Readers can check out movie listings and reviews, restaurants and night clubs.
There are special tips on what's on in the Lower Mainland today, and the latest lottery results from across Canada. Expert help in making your online ads work. And all from one exposure, too. . . This study conclusively demonstrated that online advertising has the same communication power as traditional media. It is also found that online ads are not just direct marketing vehicles to drive users to websites, but are powerful communication vehicles as well.