That is absolutely paramount. And you have to keep things fresh - anyone can run a successful operation for the first year because what they have is new. But if you get it right, there is a market. MAF is looking to franchise the Magic Planet concept throughout the Gulf. TPFC organiser Goutam agrees that niche facilities are the key to success in the Gulf market.
Water parks are very popular, because of the weather.
In summer, you can burn yourself if you touch some rides because the metal is so hot. Dubai's newest attraction, Wild Wadi, follows these trends. The heavily themed water park, set to open this summer, next to The Jumeirah Beach Hotel, is claimed to be the most technologically advanced in the world. Theming is particularly attractive throughout the industry because it encourages 'Secondary Spend' - visitors eating in themed restaurants and buying merchandise on site as they are gripped by the fantasy atmosphere. Industry players say that this kind of cross selling can account for up to 50 per cent of revenues.