I slouched back in my seat. We start new businesses at twice the rate of men. Some of the following comes from personal experience. As a mother of two young children, marketing vice president, part-time university faculty member, and fledgling Internet columnist, I know that time is always ticking. And I'm not alone.
Most women are multitaskers who crave service and efficiency.
Yup, it's all those time-deprived women out there. The interactivity of the Web was made for women. For many of us, idea sharing and information exchange is our lifeline. If only most Web site developers thought this way. Your female visitors will tell you if you provide them with the interactive tools and if they think you will actually listen to them.