As a consumer, it's hard to see the price-cut season end. Nothing more fun than getting a really serious bargain, on the Web or in the mall. They kept the e-tailers from developing real marketing plans. But as long as they were roping in the customers, few e-tailers put in the serious work of developing a good, solid message to keep shoppers coming back. The good news is, consumers like plenty of things about the Web.
Price is nice, but e-tailers can provide far more.
And when these features are properly offered, consumers will respond. I tried it. I love it. I logged on, picked two popular children's books, and by the time I got home that evening, I had them in hand, complete with gift wrap and nifty little froggy stickers. But on Friday morning, staring down the barrel of the birthday bonanza sans gifts, price wasn't my immediate concern.