As one internet guru, Howard Anderson of The Yankee Group, puts it, the big companies are simultaneously threatened and offered great opportunities by the World Wide Web. Well, that is the progression if they are going to survive. But internet pioneers, who saw the light early and embraced the global network, cannot rest on their laurels, according to another leading analyst of industry trends. Phil Terry of the research group Creative Good said that it is not only computers that are too complex and confusing but websites as well. Look at the billions of dollars expected to be spent online on Christmas presents, he said, and then look at how many people are browsing the sites without dipping into their wallets.
Potential customers find it just too complicated.
In his words, most websites are simply flushing money down the toilet. The message was that the industry can afford to congratulate itself, but it could do very much better.