Your systems must be smooth and flawless. You are asking them to put their life in your hands. Increase their confidence by being flawless. We are talking about their life and their expression of their full potential. Do not be casual.
People always find the time, energy and money for the things they consider important.
If you are casual in any way they will not be committed. Visualize from the first moment you see the new patient name on your book, that they are part of your chiropractic family. Continually train on your communication competency. Not every patient should be communicated to in the same way. Yes, they all need the same information, but how you present it will be different.