What a great way to utilize the Internet and the concept of zero based marketing. Here is how to do it. This week I was asked what is involved in editing a newsletter and thought I'd pass it along to others since I advocate every webmaster have a regular e-mail newsletter to keep in touch with potential clients and create a sense of community within their audience of web site visitors. The Internet is the medium of instant communication, constant change, rocket speed. When someone, perhaps a potential customer, has taken the time to contact you.
Nothing can be worse than having a low traffic website.
Well, let me tell you something. This morning I passed a neighborhood store that has been trying to develop a foothold for the past two years. At least 60 percent, in fact. That means that your carefully designed Web site that looks great on Netscape and Internet Explorer may look absolutely dreadful to six out of ten people. But there is something you can do.