I don't remember which it was. Green Bay won the game, 35-10. There was no accepted consensus about which network did a better job artistically. No surprise, each network claimed victory. NBC said that while CBS had a higher percentage of homes tuned in, its figures showed that a higher number of viewers per set were credited to NBC homes.
Nobody seems to have underestimated the financial lure of the Super Bowl since then.
The NFL rakes in billions of dollars from the networks now because the Super Bowl has become a national holiday, and invariably draws one of the highest TV audiences of each year. Four Super Bowls are on the list of the top 10 highest rated TV shows of all time. The record rating was 49.1, set by the 1982 telecast of the San Francisco-Cincinnati game. It stands No. 4 on the all-time ratings list.