An underwriting association with Public Broadcasting makes a powerful statement about your business. PBS research has consistently shown that underwriters are perceived as acting in the public good, not as advertisers trying to promote products. While we attract a wide-ranging audience that mirrors the overall population, audiences for certain programs are often marked by higher education, income and influence. For a fraction of the cost of commercial advertising, a company can effectively deliver a powerful message to a targeted audience and at the same time, enhance its image and position within the community. The value is incomparable.
Public broadcasting is uncluttered by the advertising of commercial broadcasting - TV or radio.
We never interrupt a program to sell something Between programs, we take a moment to thank our underwriters with dignified and subdued messages, and certainly not commercials. As an underwriter, your on-air credits are given very select attention by the WVIA audience. In addition, underwriters are featured on our web site and in our monthly program guide, the Journal, distributed to over 30,000 members throughout our viewing and listening area.