As all businesses advertising on the site begin placing the address to their ad on their business cards, brochures and print advertising, more people will find the site and browse around it. Chances are, a visitor will buy from more than just the business they found first. You get the benefit of a mall atmosphere for businesses combined with a library of info and a fairground of entertainment to attract customers. People don't want to travel to just one store or attraction. That's why malls are so successful.
People like to travel to shop, dine, camp, etc.
They want to have a little adventure . The message of many is to shop at home . This is trying to defy human nature. The folks here want to go elsewhere so they can have their adventure and brag about all the money they saved and the places they've been. There are only so many people in the your local area anyway.