You have to reflect these cultural differences. You need a global backbone but very localized services. Only a handful of sites are delivering on the full potential of online booking. Getting the technology right and adapting to customer thinking is proving tricky. There are other issues.
Many people browse online.
Fewer make purchases, not least because of lingering fear of credit-card fraud. Others still force customers to pick up a phone to book. Co-founder and ceo Brent Hoberman says the company is now reducing its dependency on travel. It has been about getting direct to the customer. Now most of the airlines, and hotels to a lesser extent, are trying to see how they can make money on the Internet by controlling prices and distribution.