If you can raise that much, and the other factors are in your favor, you can beat anyone. See Columbus Dispatch article for details. As with the signature budget, do not begin the campaign unless the money budget balances, that is, you know where the money is going to come from on time. Given the little time voters have to concentrate on the issue, and the practical difficulties of reaching millions of them in a few weeks, a complicated message simply won't register with enough people. Further, if you need a 'yes' vote to win, and your proposal is complex, the opponents will be much more likely to find some detail in an obscure provision that they can twist beyond recognition, and then use to attack the whole thing.
Voters are properly cautious.
If they are not sure about an issue, they will vote 'no'. This gives a big advantage to the 'no' side in a ballot issue campaign. They don't need to make a solid case against the issue, or even have any credibility. All that is required is to sow enough doubt or confusion in the voters' minds, and they win. In the modern history of Ohio ballot issues , thirty-two statutory initiatives, constitutional amendments and referenda have been put on the ballot by petition since 1950.