Be equipped to adjust regularly. Understand differences and limitations. Remember the message no matter how much media changes, content is still king. The medium is a delivery system. It may be better, faster and more targeted, but we can t ignore traditional media.
Print is here to stay.
Network TV is still the broadest mass-market medium and the price of advertising will continue to go up. Convergence is here, accountability is paramount and agencies need to be a step ahead. This is bigger than anything we ve seen since Guttenberg. We had better all wake up in a hurry.