Poultry farmers raise the chickens from chicks.
They can purchase fertilized eggs, chicks, and poultry feed, just as the many other things they need for their operations, from within Cebeco Group. Closer to the consumer's end of the chain, Plukon processes the poultry into the most delicious products and markets them under their own trademarks, Friki and Goudhaantje, or under the supermarket or fast-food restaurant's own brands. As a result, this company enjoys a solid position within the European consumer market for table poultry products.