You will be given a case and a series of questions which will have to be answered. The questions will require you to provide an analysis and a recommendation. You will be evaluated on your analytical and writing skills, as well as your ability to demonstrate an understanding of the terminology of marketing. The best preparation for this exam is to prepare every case each week and reflect on your preparation following our in-class discussion. Participation is based on quality, but some level of quantity is also necessary.
Quality participation moves the discussion along and contributes to our collective learning.
Details on each of these activities and the criteria used to evaluate them will be provided later this term. Becton Dickinson Vacutainer Systems Division 15 3-17 Introduction to the Marketing Simulation Read the PharmaSim manual pp.