They endorse the approach we are taking and they have made recommendations on people and organizations that should be involved in the process. They have asked that we keep them informed of our progress. Proprietary technologies stifle innovation. Open standards benefit everyone, both system providers and user s. They enable system interoperability and make it possible to deliver innovations to the marketplace more quickly.
Users benefit from more competitive offerings with increased value.
The lack of standards has been a major roadblock to achieving the improved efficiencies sought by sellers, particularly broadcasters, and media buyers alike. The process for developing standards has been stalled because there has been no single coordinated effort. Why is the group focusing initially on spot tv . We are starting the process with television advertising because of the well-documented volume of discrepancies. We see the overall process as iterative, with the entire set of transactions prioritized and the standards released over time.