Its art deco styling, featuring concentric circles and brilliantly colored glazes, was designed by Frederick H. Rhead and introduced in 1936. Through its original production, ending in 1969, it was made in 11 standard colors. A restyled companion line, Fiesta Ironstone, continued until 1973. Homer Laughlin reintroduced Fiesta in 1986 in new colors, reviving its popularity. New pieces, designed by Jonathan O. Parry and the HLC Art Staff, were added to the line.
New colors continue to be added to, and retired from production.
Fiesta is a trademark of the Homer Laughlin China Company.