Newspaper advertising begins after agents have toured the property. I have a generous advertising budget that I spend on my clients behalf. In addition to the Anchorage Daily News, I have used this budget where appropriate in other media such as the Alaska Journal of Commerce and Alaska Magazine. Coldwell Banker Fortune, Inc. has a dominant position in the Anchorage Daily News, including front page coverage every other Saturday, and Sundays on a rotational basis. Where other companies advertise in less effective publications, Coldwell Banker Fortune, Inc. supports the drawing power of the News and is willing to spend the money it takes for the sake of full exposure of our clients properties.
Open house is by mutual agreement where consistent with marketing objectives.
Coldwell Banker Fortune, Inc.'s open house ad is well recognized for prominent display in the Daily News. It includes current photos of the property. Coldwell Banker Fortune, Inc. sends postcards to neighbors announcing availability of the property, with my name. I do direct mail promotions of my properties to a list of the 400 most active agents in town, and to my client database that goes back 13 years. Where appropriate, we do targeted direct mail to professional and neighborhood groups.