Get a good sense of the market possibilities for any crop or product you are considering producing. Identify wholesalers, retailers, brokers, direct marketing options, and other resources that can be helpful. Ask other producers how they market. Learn the specialty market standards required. Evaluate your ability to meet standards for cleanliness, packaging, crop quality, etc.
Some requirements are rather unique.
This is especially critical for highly specialized commodities like edible soybeans. The seeds of edible soybeans are often colored differently from conventional beans, making them difficult or impossible to sell through conventional channels as a fallback option. Get comfortable with the idea of using the phone and the computer to market your products. When dealing with niche enterprises, it is often necessary to move quickly in response to rapidly changing market conditions. Farmers must constantly be on the lookout for ways to improve and innovate.