Web site leaders shouldn't wait to put those ideas to use. Burke recommends taking small steps frequently rather than a colossal makeover. Maybe we should have been ready to start plunging in a little faster. It uses computer software and third-party vendors for additional leverage. By contracting with third-party companies, the newspaper staff acts more as content managers and administrators, and the vendor produces and supports the enriched content.
Readers can also search for a restaurant, movie or business in their area.
Community forums and chat rooms by topic are also provided. For us, it's great. We don't have to do a ton of work on it other then some basic administration on it. The site has attracted 52,000 unique visitors between January and March of this year. It's not cheap, but it is cheaper than if we went out and got all these pieces and put them together ourselves.