Doesn't push McDonald's or its foods. Only mention of McDonald's is in the credit at the end of the film. The sponsor doesn't push any of its products or types of products and its name appears only in credit lines and its logo only in a corner of the poster. Objective but commercial. Sponsors' products pushed in math activities.
Small logos appear on all materials.
Sponsors are getting mileage out of their association with Jordan - materials take a flattering tone to Jordan, and thus to their products by association. Contest invitation and special eye exam coupon has expired. All materials promote getting an eye check up at Sears Optical. Sears Optical name prominent on poster and student activity masters. Objective and not commercial.