The headline gives very clear, and concise information while at the same time appealing to the instant emotions of the overweight reader. They can easily relate to it. When a headline accomplishes this task, it has done its job. In this case, we want the reader to think about how the Diet Magic product can work for them and how. We want them to think about how these same results would make a change in their lives.
People always identify with others.
It takes time to create a winning sales letter, headline, or ad copy for it to do its job. Well, pay very close attention now as this is where the foundation of every headline is laid. You will be very wise to write this one down and keep it in a safe place. All winning headlines share one thing in common as do the people which read them. That common bond is emotions.