From this day forward, marketing becomes a permanent part of your job description. You can't help but get good shots of kids concentrating, listening for the tiny beep. Get in some information about how important hearing is to language learning, and be sure the name of your agency is prominent.
Schools like to show off their classroom amplification equipment.
And principals like to have their school featured in the local paper. Another opportunity for great pictures of attentive children, pictures in which the amplification equipment's speakers are prominently visible. Ask that they include a sentence or two about your agency and how it is involved, and where hearing screening can be obtained for children of all ages. Establish rapport with the local service clubs. Extensive participation by the percussion section and performance of some of the songs in sign language are examples of the visual focus of the concert.