All three are essential components to a winning campaign. Every candidate or initiative campaign needs and deserves the highest possible commitment to excellence in all three of these areas. Effective strategic advice comes from applying the perspectives gained through broad political experience within the dynamics of a specific race.
Research forms the core of message development, campaign positioning and targeting.
Packaged with strategy and planning, it makes the difference between winning and losing campaigns. Without complete data, a campaign is unable to focus message and direct communication toward the issues and concerns of the electorate. That s why RBI has its own in-house professional research operation. Integration of strong and focused polling into all of our recommendations and plans is one of the main reasons that our clients have been successful in their individual races. Effective planning allows each campaign to have direction and clarity in its mission.