It's just about the work. Not about who comes up with the idea. At the client meeting the next afternoon, the ball is still up in the air. At our first meeting, we go wide, let the creatives do the work. Even if they're not great presenters, their enthusiasm compensates.
Most agencies are too worried about the client seeing the warts.
Emazing's three partners, 30-somethings Joe Pierce, David Harpe and Bob Ford, were born and raised in Louisville. They founded the business in Pierce's basement and developed the technology in Harpe's bedroom. Harpe, a scholarly looking fellow wearing horn-rimmed glasses, a yellow Oxford shirt and blue slacks, was doing Internet work for rocker Ozzy Osborne before joining the Emazing venture. It's a small town, so you know who the agencies are. They were the first agency we met with.