It will include commercials for promotional partners, co-marketing, new merchandising, and new events. In the past, extensive modifications in promotions were needed in developing economies such as Latin America. For example, lower price points in fast food chains required the development of less expensive premiums. However, as international companies enter the developing countries, promotions require fewer modifications. The most delicate and worrying challenge in promotions is to find the balance between generating excitement about the brands and doing too much.
Overexposure dissipates brand equity.
The pace of change today is huge. Staff can understand that clients want results above all, and that cross-functional coordination can better build each client's brand. It all starts with the client. Clients need to be willing to work on their internal organization and all employee contact with consumers to promote a unified brand experience. Organize around client teams.