Limit the title to 70 characters. Meta tags allow you to include information about the document that will not appear as part of the document itself. Search engines display the description with their results. If it is not present the first few lines of the page are displayed. Keywords - this should contain keywords relating to the content of the page.
Search engines use keywords in meta tags to find pages relevant to the search term entered.
Pages without keywords will appear further down a list of returned matches. All content must abide by the University's Policy on Publishing Documents in Electronic Format , Policy for Web Information Providers , Web Design Policy and include the standard disclaimer and copyright . All pages must contain meaningful navigation. Provide links to move up and down the hierarchy of your site - remember that you have no control where your user enters your set of pages. No page should be an 'orphan'.