This approach might rely upon accepted conventions, even if they do not affect the physical or semantic operation of the device. One cultural convention is that signs are meant to be read. Thus, metaphor and abstractions of images and icons, which will be used in the design of the web site, should be considered from the different cultural point of views. It is very important to bring users into the interface design process. Users' time is almost never a free or unlimited resource.
Most users have their own work to do, and they are able to devote only limited time to our web site.
When user do take time to look at our design, it should be as free as possible of problems. Our design of web site considered the following principles to provide interactive user interface. User often spontaneously construct spatial mental models or mental maps in order to move easily from one context to another. Reducing the memory load on the user is one benefit of making metaphors. Metaphors are powerful semantic tools for conveying both superficial and deep similarities between familiar and novel situations.