The study outlines a strategic and tactical plan for utilities and manufacturers to increase market awareness and market share. It reports on interviews with over 1,200 commercial businesses and trade allies. CoolVisions is a comprehensive purchase-process and segmentation study that offers utility marketers profiles of customers with gas and electric cooling equipment. The resulting database is packaged with the powerful MarketPro software, allowing analysis down to the individual customer level. Energy DataMart covers all U.S. business sectors.
Participation is available for the entire U.S. or for each of nine regions.
Results are based on over 8,000 interviews of energy decision-makers representing more than 100,000 commercial building sites. Each sector has an individual report and a summary report is also available. This report is a series of briefs on selected commercial and institutional market sectors to help provide strategic guidance regarding current and future energy needs. The study provides a compilation and assessment of building and equipment information and issues that relate to energy usage and trends and which indicate needs and opportunities for each of nine market sectors. The objective of this study is to determine the market and technological factors influencing commercial heating oil customers' fuel selection decisions and to compare their perceptions of how natural gas and heating oil perform in terms of equipment, fuel characteristics, and fuel suppliers.