Just buy a computer to design a traffic system. Buy some diet pills. Just get some plastic surgery. A Benz is the thing you need. The Religion of Consumerism has both rituals and practices which bring about this transformation.
Some religions even try to build a new character, by giving the person a new appellation.
But for deeper change, one must follow religious principles, for example, the practice of meditation. Consumerism goes far in answering this deeper need. A great, great number of people use consumerism as a way to build a new ego or become a new person by purchasing those products which support their self image. Ads these days do not try to sell the qualities of the products, but sell the qualities of the star or the model hired for the job. An image is being peddled to the consumer, an image that is obtainable by using that particular product.