Communication Is Critical Nonetheless, architectural and navigational issues are only part of what goes into creating a good Website. Frequently, they will have somebody else just post the Website for them without really thinking about what the messages are that they want to communicate and how it fits under their whole communications umbrella. Until recently, she and her peers dealt only with advertising and public relations. When they're all under one unified strategy, it's one continuous message. The subdued but effective style of the ADN site also is worth adopting.
Some people think that it's repetitive to have the same information on their Websites.
But it's not repetitive, it's clarity. The Townsend Agency site reflects this philosophy. The creative mind behind its design is Ken Jacobs, the agency's executive vice president. The problem with a lot of Websites created by technically competent people is that while they may be nice-looking and interesting, they don't reflect the company's marketing strategy or enhance product branding. While simplicity and good navigation are critical elements to a site, marketing plays a weighty role when Jacobs designs client Websites.