Of course, it is imperative to list with the search engines. We update our listings every three months. We have launched minimal banner ads because we have not felt that they are very effective. The Internet is always changing. You must keep up with this pace or be left behind.
Marketing seems to be the toughest function of an on-line store.
It is not only difficult to attract potential clients, but it is difficult to even make your presence felt. Having people find you is a real challenge. The Web is vast with many choices. We are always looking at new ways to promote ourselves, and new ideas for the site itself. There are excellent resources both in print and on the web.