Rituals are important.
As creatures of habit, we develop quiet dependencies on these well practiced patterns, like the morning cup of coffee or checking one's email. We seldom realize the depth of the dependency until one day when we find that our habit is gone and our minds shrink into a blithering, postpartum shock. Last April, I sat down at my computer and ran the email drill that I'd been doing for longer than I could remember, the first step was to check into the EvangeList newsletter. In the past two years Apple has experienced a stunning turnaround. So after discussing what we should do with EvangeList with the folks at Apple, we've decided to retire the list.