The ministry distributed almost one million items through 10 port cities in Spain, France and Italy in 1998, the project's coordinator in Spain told Religion Today . People in about half the vehicles that were approached accepted the items, he said. The effort exposes millions of people to Christ's message. About 200,000 received the materials, and one piece of literature or a tape may be read or viewed by dozens of people. Church leaders in northern Africa say the materials are widely distributed.
Some bus drivers play the video for passengers during the trip to northern Africa.
It was played for patrons in a caf in one country. Some people make copies and distribute them to their Muslim, atheist or animist friends and relatives as gifts, the ministry said. Packets of materials include an insert informing people where they can tune in to Christian TV and radio broadcasts. They can also sign up for Scripture correspondence courses through European ministries, and that can lead to personal visits from ministry teams visiting the region. Those who show a genuine dedication to following Christianity are put in contact with a church body in their country, the ministry said.