These are prizes that people really can t go out to a store and buy. We have monthly raffles, but soon we will have weekly raffles and it s completely free. I think that s what s attractive to the advertiser who wants to reach a large amount of people. Our advertisers are companies looking to reach large numbers of people across a broad demographic range. Another thing advertisers are looking for are clickthrough rates we offer fairly high clickthrough rates because our users stay on our site for a fairly long period of time.
People go to our site to have fun and spend time playing games.
The first wave of the Internet was information. Users went to the Internet because they wanted to find out what happened today or to get hard information. The second phase is more about entertainment and people going to the Web to play games. The sweepstakes is a way for people to redeem their points. The whole thing is about having fun.