Staff should be trained on the products and services offered. Since most people like to know just what it is they are offering, create confidence with in-depth staff training. Tell them to offer the service and let the customer decide what he wants. Help build your salespeople's confidence by telling them that no one is in a better position to explain what the company offers than they are. Someone wise once told me to keep things simple.
People relate best to things that apply to their everyday situations.
When talking about oil system cleaner, we discuss the dirty bathtub and how it makes more sense to clean it out before putting fresh water in. When talking about fuel system cleaners, we talk about how smoking and your lungs are a lot like gasoline and combustion systems in the car. Helping customers feel good about taking care of their cars and helping employees feel good about their work will be rewarding for everyone. Inc. Please read our legal page before using this site.