There are currently over 40 million SOHO enterprises in the U.S., and more than a million individuals are expected to join the ranks this year. In preparing for the SOHO Summit, our conference this May for business leaders and companies offering SOHO products and services, we've been reviewing the many contemporary factors creating this movement. Whether you're a business serving SOHO or are an independent worker, look to these trends as the economic and social tea leaves of your future. Technology Fuels the Engine of Change Technology is driving the transition from boardroom to basement.
Prices continue to drop as capabilities soar.
SOHO workers are turning to the Internet to stay in touch with customers, establish brand identity for their companies and communicate with fellow freelance workers to build virtual teams. A growing number of traditional corporations are waking up to the SOHO market, and offering business services to this booming online audience. These include services such as back office support, payroll and order processing. The search for flexibility and better quality of life is leading to some new, less-traditional roles in the work force. In addition, women are finding that when you're a SOHO CEO, there's no glass ceiling to limit your growth.