The instructor will review statistical testing and interpretation. Student without such background should discuss remedial work with the instructor at the first class meeting. It includes consumer research, market analysis, product research, advertising research, and sales analysis. The student should develop an in-depth understanding of the basic types of research issues, project designs, and methods of data management and analysis commonly used by professional marketing researchers. 1.Discuss Current related marketing research events, analyze their impact to marketing.
Outside reading is recommended .
Instructor will be bringing to class examples of marketing research reports or projects mentioned in daily press, the business press or Wall Street Journal. Students are encouraged to provide additional insights based upon own experience or additional reading. Market Research News . . . Quirks . . . World Opinion . . .