Many successful businesses keep in touch with their best customers through targeted mailings.
This is most effective if you have a client database and software that allows you to pull out names, addresses and phone numbers according to some search criteria. Lets say you are going to have a promotion on widgets. You create some great looking flyers but now you have to get them into the right hands. Retail Plus has enabled you to save all your customer's purchase histories. D-Mail can flag all the customers who have ever purchased a widget and print a mailing label for each one.