People are the product of the socializing experiences of their generation. Born between 1922 and 1943, those who are still in the workforce appreciate formality. They respect hard work and law and order.
Veterans are street savvy, politically connected and put a premium on close customer relationships.
Companies implementing a CRM program can benefit from the insight provided by these experienced Veterans. They like to share what they know and be recognized for their achievements. Boomers were born to post WWII parents who raised them to believe that they could be or do anything. They want to have the big idea and get credit for it. They are team builders and a bit controlling.