The Net is restoring a peerage lost in the fascist epoch of mass media. Among peers there is mutual trust, respect, honor.
Peerages are primed networks, through which news travels fast, O Corporate Arrogance.
Among peers, your market will mirror your character, speaking who you are - refining or consuming you in conversation's fire, articulating your fate. It was to the suppression of this knowledge that your mass marketing, branding and upbeat advertising once were dedicated. Your bogus investors directed you to stiff the source of your economic power, and you had no problem with that. Kiss that shit goodbye.