When presented in a thoughtful and creative manner, multimedia can embellish the effect of presentations in ways that are similar to the journeying associations made by the human mind. By this, I mean through the use of hyperlinks. Still images can become a continuously, interactive adventure using a keyboard and a pointing device, such as a mouse or a trackball, so that the user can directly associate between multimedia elements. I can go without noting that people like to control what they're watching and doing. They like to touch things and interact with whatever is being presented to or for them using the computer.
Multimedia enables user to interact with the computer screen as if they created it themselves.
Furthermore, one of the best things about multimedia is the information presented on multimedia can be easily changed to fit the audience, a specific product or new sales information. Multimedia is also used as a means of communicating information. The biggest multimedia communicator is probably the Internet. The video is accompanied by captions with embedded hyperlinks that take the user to information they would never have encountered otherwise. For further insight, click on a topics below.