And across the board, the site now consistently ranks in the top four in all female categories from ages 18 through 54, according to PC Meter's April data. This is further supported when you look at the number, caliber and way that brand name advertisers have committed to The Station. Analysts agree that Sony's rise in PC Meter's rankings is significant. Jupiter expects the number of women online to increase substantially in the coming years, and the evidence from Sony's site may represent a microcosm of the overall Web trend.
Online users tend to only register if they think they're getting something worthwhile.
PC Meter, based in Port Washington, New York, provides audience measurement of World Wide Web sites and online services. Sony Corporation of America is a subsidiary of Sony Corporation, headquartered in Tokyo. Sony is one of the world's leading manufacturers of audio, video, television and information technology products and electronic components. With its music, pictures and videogame business, Sony also is one of the world's most comprehensive entertainment companies.