About 2m a year, figures from one of the UK's premier dating agency groups reveals. People are more busy and have less leisure time. They recognise that just as you go to an estate agent to buy a house, there is value in going to an introduction agency to find someone to have a relationship with.
People join for a shorter period of time, perhaps to meet new friends, or just to flirt.
You can be anyone you want on the internet. A fact which, while offering certain attractions, poses the kind of security concerns which support the need for formal agencies, Ms Hanson said. And OneSaturday's traditional businesses are planning to boost revenue from the UK's estimated 8 million singletons through tapping the desire to mix dating with holidays. The firm is itself seeking a partner for travel and romance, with a long term relationship a possibility. The firm is considering expanding online operation to cover financial services, ticket sales and restaurant reservations.