It is something to strive for. It is good to push ourselves, to stretch and reach for victory. There doesn't have to be a loser in life. We can all strive for the best and give it our all to win. Winners are the ones who move families, businesses, organizations, cities and countries ahead.
Winners are the ones who push progress.
Losing can mean winning. Just because your score in a game or contest is the least at the end of the game doesn't mean all is lost. You can still be a winner in that you gave it your all, you competed at your highest level, you learned new skills and strategies, and you became a better player and person. Winners help others win. That is right.