MSN eShop's Bargain Center provides a centralized area for discounted products from all of the merchants on eShop. If users are interested in finding 'sale only' items, they can do a search accordingly. It's like being able to walk right to the rack with all the sale pants on it instead of digging through every rack in every store in the mall. It's no different for online shopping. But we do require writers to sign in and register.
People feel that the reviews are very unbiased because they're written by actual consumers.
According to the company's consumer-based research, however, security was the most important factor for consumers in deciding whether to shop online. Our surveys and focus groups indicated that security was the number one thing that concerns people about purchasing online. It's a new experience. To soothe the nerves of novice online shoppers, Peters says that a number of features on MSN eShop were included specifically to increase awareness and educate consumers about security and privacy. MSN eShop posted its MSN Shopping Pledge so that consumers can learn more about privacy and security on the Internet.