The program is geared to companies who know that top performance comes only through investment. Program Overview SMPP centers on the fulfillment of a Personal Development Plan. SMPP is customized to teach individuals through the creation of a Personal Development Plan. This section includes descriptions of each of these components. Individual plans may highlight a narrow focus such as building customer loyalty or strengthening marketing accountability, or seek learning across a range of services marketing challenges.
Mentors coach the participants to ensure project completion.
All SMPP participants are required to attend the Client Centric Marketing Course . Mentors work with participants to select other courses and workshops that best support their Personal Development Plan. The peer community created by SMPP provides a vital forum for professional sharing and learning. The program also requires each candidate to prepare a final report on the action learning project and the overall program benefits and learnings received. This provides a critical opportunity to define personal and organizational accomplishments, lessons learned, and professional growth.