If the business passes the Alliance's environmental standards, they'll receive an endorsement. Farmers are at this point, knocking down our door. This year represents the second year that we've been in grocery stores and the response from consumers has been overwhelming. It's almost like, thank goodness, we've been waiting for this, where have you been. As she picks up a carton of Sunshine Milk, she says manufacturers know where to put the stickers so the rest of us will eventually notice.
Research shows that one place where people actually read the details is on the back of milk cartons.
That's exactly why. At the New Seasons Market in a Portland suburb, business is going well. It's a locally owned store which specializes in providing regional delicacies, organic food and sustainable produce. Manager Elaine Test says they also stock national brands and buyers ought to beware. Sometimes companies get really creative to get their message across, says Deborah Kane of the Food Alliance.