Capitalize on that. Devote your resources toward finding a niche community or content need that isn't yet served. You'll build credibility and loyalty, and you won't be competing directly with AOL-Time Warner and the other media giants. Plus, advertisers often are willing to pay a premium to reach an interested, relevant niche. Keep it short.
Most Internet users are on information overload.
Don't overwhelm your online audience. It's best to focus on providing small amounts of high-quality content. Reward your readers for every small investment of their precious attention. Capitalize on connections. Live hyperlinks to relevant sites are the lifeblood of online publishing.