Reps deliver on their promises and on their deadlines. Reps sell what clients need, not just the latest special. Reps know how to use the client organization as well as their own internal resources and people to make things happen. Reps anticipate needs and make things as easy as possible for clients to work with them. Reps treat clients as individuals.
Reps really listen to clients.
God gave people two ears and one mouth. Reps do creative things with their clients. Reps make presentations creative, clear and fun. You get the idea. Everyone writes how they think they are positioned in their clients' minds.