The Best of the Small Business Web By Leigh Buchanan, editor of Inc. Technology .
Some sites are direct-sales machines.
Some manage complex and multifaceted customer relationships. Some serve as platforms for heretofore undreamed of services. And yes, some just look good and inspire warm feelings toward a product or a brand. The point is that great Web sites do not have to be all things to all people. We chose the 20 companies profiled here from a pool of some 400 entries, almost all of them submitted over Inc. 's Web site in June and July.