The initial appearance of a website is important, together with content. It must provide users with compelling reasons to visit, interact and return repeatedly. However, visual appearance is not enough. Special coding is used to control the registration of websites on search engines and to properly describe them. Sites should be constructed so that analysis of their use is easily interpreted, meaningful and informative, and provides the vital tools for 'measurement and management'.
Promotion is key.
We explain the techniques and advise on ways to gather the best feedback as to what is cost-effective. Sites need to be interactive, leading users to the desired goal, contact, order or purchase. We provide clients with the ability to keep their site current and fresh, respond to users and build customer loyalty. This Promotion And Loyalty Management System was written by us and is now available through third-party distributors. The promotion of these outsourced services has led to the development of a number of public utilities.