Homeowner association members can share incredible benefits that non-homeowner association owners can't. Amenities like pools and tennis courts, private parks, group discounts, architectural standards designed to enhance property values and a mediation system are but a few of the benefits. To optimize the beneficial environment that a homeowner association is intended to be, rule making should take the philosophical high road. The core assumption should be that owners are reasonable and caring adults, not spoiled brats that must be spanked. Recognizing that humans naturally lean toward self interest, it's best not to enact rules that cross that line.
Owners dislike Boards that are too controlling of owner property.
While appearance and architectural control is generally good for all, getting too picky or inconsistent with enforcement drives many owners to defensive high ground. The Board needs to think through rules carefully when they affect owner property. Most owners want to control their own destiny. Board generated rules can conflict with that need and foster hostility. The Board can get myopic about the importance of certain issues.