The customer is more likely to make referrals, increase the order and come back in the future. Ask for the customers opinion. Every industry has it's own method of obtaining feedback. There are the telephone surveys, questionnaires, in business surveys and comment cards. Ask direct questions.
Surveys elicit valuable customer feedback.
Constant feedback allows a business to react quickly to customer expectations, trend changes and what the customer values most. No matter how big your business is, one to a thousand employees, you cannot afford to loose your customer service edge. Simple steps like getting to know your customer, providing more then you promised, keeping a clean facility or conducting a survey can mean the difference between success and failure. Customers are a business's lifeblood. Without them, a company will die.