I wouldn't ever gripe about people giving money away to social justice campaigns but the ideology that runs behind this outfit seems somewhat suspicious. New feminist magazines such as Bitch and Bust are premised, at least implicitly, on the same assumption. What it is, precisely, that we have in common is either that we are more racially diverse, or less elitist, or more sexual, or more straight, or more feminine, or more radical. Only if one believes the backlash view of feminists as man-hating, elitist, uptight, etc. In part, I'm sure they are.
Young feminism is sellable.
That is, they are different and better than the old feminists. Not only does this idea capitalize on a perverted feminist history. It also supports the particular meanness our society reserves for older women and maternal figures. Call me an old fart, but count me out.