The traditional OD approach is characterized as interventionist and stepwise and achieving little organizational self-renewal in practice. The new approach regards adaptability as a continuos process of creativity. Organizational creativity is defined as a deliberate change-making process of problem finding, problem solving and solution implementation. Organizations can learn to mainstream adaptability and creativity by doing two things. Second, the organization must provide a framework for directing these new skills in support of its mission.
Research is reviewed supporting the new approach, and what works and why is identified.