The mission of the Alternative is to use the printed media as a means of presenting the good news of the gospel to awaken people's hearts to the reality of God, to strengthen Australian families, to provide hope for young people and to foster ethical standards and social justice. The Alternative is an Australian national newspaper which is published quarterly and distributed free of charge. Most our national distribution of 100,000 is done by a network of voluntary distributors.
Partial funding comes from paid advertising.
We seek to make up the shortfall through donations. The Alternative is in its fourth year of publication with over 2.5 million copies having been distributed in that time. To keep costs to a minimum the publishers of The Alternative , Derek and Peta Brown are presently responsible for all aspects of the Alternative - editorial direction, layout, selling advertising and distribution. Derek and Peta have borrowed against their house to establish The Alternative . The Alternative is a non-profit association and is supported by an advisory board comprising business leaders.