Cross listed under JRN 317. This course provides basic concepts used in collective bargaining. Includes history of union-management relations, public policies, government regulation, organizing campaigns, contract negotiation and contract administration. This course offers an integrated, analytical approach to marketing and encourages students to adopt analytical patterns of thinking regarding marketing problems. They learn to bring the psychological, social, political and economic forces into realistic, integrated focus when arriving at a solution.
Marketing is treated as an active, dynamic process which is motivated by basic human drives.
An introduction to the field of marketing communications focusing on the use of print and broadcast, advertising. Students will develop a basic understanding of techniques used in the promotion role of the marketing mix. Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications. In addition, the course will explore how selected industries have been impacted by and responded to evolving environmental concerns and finally will look at the emerging environmental industry itself.