Some people may have some exceptional drive, in pursuing which they satisfy their need for the power process. For example, those who have an unusually strong drive for social status may spend their whole lives climbing the status ladder without ever getting bored with that game. People vary in their susceptibility to advertising and marketing techniques. Some people are so susceptible that, even if they make a great deal of money, they cannot satisfy their constant craving for the shiny new toys that the marketing industry dangles before their eyes. So they always feel hard-pressed financially even if their income is large, and their cravings are frustrated.
Some people have low susceptibility to advertising and marketing techniques.
These are the people who aren't interested in money. Material acquisition does not serve their need for the power process. Thus material acquisition serves their need for the power process. But it does not necessarily follow that their need is fully satisfied. Some people partly satisfy their need for power by identifying themselves with a powerful organization or mass movement.