Centre for Workplace Communication and Culture Shaping New Workplace Cultures Culture is a crucial management tool. Organisations work better when their members share responsibility, when people believe in what they are doing and when they are conscious of the public image of the organisation that they project in client relations. As soon as organisations understand themselves as cultures, negotiating differences becomes very important - differences of cultural and ethnic background, gender differences, and the differences of interest and aspiration. Productive Diversity A diverse workforce presents exciting new productive possibilities. This is one of the key elements of the philosophy of Productive Diversity that underpins the work of the Centre for Workplace Communication and Culture.
Organisations are more effective when they value the diversity of their workforce.
They produce a better product, service their clients with greater sensitivity and enjoy the benefits of a more motivated and responsible workforce. Diverse work groups have been proved more effective than monocultural teams. When diversity is valued, the different experiences of coworkers and their different ways of seeing things and talking about things combine to make the group more effective and work a more rewarding experience. The globalisation of the economy is an increasingly important feature of our work and everyday lives. The local diversity of workforces can be used in a linguistic and cultural resource to make global connections.