Especially those who are not majoring in music. Kvet said getting students interested in the music programming could also help retention. Wick handles the advertising for the series. Usually before an event, there are campus e-mails, and fliers are posted. WWOZ is New Orleans' jazz and heritage radio station.
Montage gets some free promotion as well.
Owens attended the Stefon Harris concert on April 4. I read about it in the Lagniappe section of the paper. Word of mouth about the series brings some people to the concerts. Of course, there are those who have no choice in the matter. To tell you the truth, most of the times I've gone, I've gone for credit.