It begins with a focus on the marketing concept derived from the identification and understanding of the organization and audience to which an education or training program is directed. Students will develop skill in designing a basic marketing strategy for an education or training program incorporating the elements of a marketing mix and formulating a marketing plan to guide implementation of the strategy.
Marketing is recognized as a critical function of business.
Nonprofit organizations, government agencies, and educational institutions are now using marketing strategy planning as a method of achieving organizational goals. Often the move toward marketing in education and training is made with little understanding of the science and philosophy of the discipline. The effective use of marketing requires that understanding as well as the development and use of a written marketing plan. This course will serve as an introduction to marketing principles and activities with applications in the development and operation of education and training programs. This is an elective course in the Training and Development curriculum as well as a course of interest to others with responsibilities for educational program planning and delivery.