This topic still pops up frequently. The advice often given is that publishers should try hard to offer original content, which is interpreted to mean content that they write themselves. What the writers giving this counsel don t usually make clear, is why something I write myself is necessarily original, or why something that others write for me is not. To be fair, we have to look at the trends that prompted these authors to bring up the subject in the first place.
Many writers submit their articles to a number of publications simultaneously.
Several of them will then use the same article all around the same time. In the world of traditional print media, it s not uncommon, of course, for newspapers in different regions and countries to use the same syndicated material. But the situation s rather different with a medium that penetrates all geographic boundaries in an instant. Many novice publishers are so carried away by enthusiasm when launching newsletters, that they hardly give a thought to their future content needs. But while nothing can match sound advance planning, the cause is never lost.