Superior Small Lodging recognizes those small properties in the area, which provide above average service and accommodations to our visitors. The department also coordinates marketing efforts and educational programs that maximize sales opportunities and exposure for small properties with 75 units or less. Efforts include annual education sessions on current and new trends in hotel operations. In addition, this department coordinates numerous consumer promotions within the United States.
Promotions vary from in-store retail displays to radio contests, to highly visible TV campaigns.
Most promotions are organized on a barter basis, combining vacation packages provided by area marketing partners with other goods and services.