Many individuals see ezines as nothing more than a billboard on which to place their ads. They reprint articles under the guise of content and overwhelm their readers with classified advertisements. These publishers have no concern for their reader's interests and exist solely to generate as much ad revenue as possible. The majority of ezine subscribers are looking to learn something from these publications. Therefore, the content is vitally important to the success of an ezine.
Readers appreciate the effort put forth to produce original, relevant content.
They in turn reward that effort with their loyalty and trust. The gold-digging publishers have shed somewhat of a negative image on the ezine industry. However, we are starting to see a shift, as legitimate publishers recognize the importance of quality content. Jim Daniels', publisher of the Bizweb Gazette, recently stated that he would no longer accept business opportunity ads for his ezine. He recognizes that there are too many illegitimate offers circulating and he does not want his valuable subscriber base subject to potential scams.