Most peer leaders held a strong respect for personal choice. Unlike other drugs, which had an isolating effect, amphetamine was seen as a sociable drug enabling young people to have a good time. An evaluation of projects in London and Newcastle Deborah Manley and Neil Russell Research Surveys of Great Britain, London This paper assesses two drugs information lines in London and in Newcastle. The aim of the lines was to provide information, and to some degree advice and assistance to telephone callers. For information lines to be well used, advertising and publicity are essential to make sure they are salient in the minds of young people.
Publicity needs to be well-funded and properly targeted.
Employing professionals with proven experience in communicating with young people is likely to produce good results. Securing the cooperation of local groups and organisations, for example schools, shops and businesses increases awareness and take up. Advisors need to be seen as helpful, knowledgeable and polite. It has long been recognised that British society is not homogenous. This report focuses on developing explicit strategies for work in a racially and culturally mixed society.