Display the ice cream makers nearby for parents to see. In your cooking school, conduct a Summer Desserts class. Include mousses, ices, sorbets, cobblers, and various fruit desserts using the late summer bounty. Merchandise accessories such as tart tins, ice cream scoops, gelatin molds, etc. Give parents a summer break by creating Mommy and Me Cooking Classes.
Plan classes around busy schedules to give parents an outlet for children.
Hold a Coffee Bean Bingo Night once a week. Use whole coffee beans as tokens, and give winners prizes such as free beverage coupons, a bag of their favorite coffee, or coffee mugs with your store's logo. Once a month, present the winner of the cover-all round with a coffeemaker, French press, or another large prize. The hot summer months are perfect for frozen creations - daiquiris, margaritas, etc. Nonalcoholic versions can be served up in margarita glasses.