Termites cause serious damage and consumers spend serious money trying to deal with it.
This settlement sends a message to all advertisers to represent their products truthfully and accurately. Consumers expect it and the law requires it. Md. Terminate, which is manufactured and distributed by United Industries Corporation, is sold through national home improvement stores and regional chains. The complaint alleges that United Industries did not have adequate substantiation to support certain challenged claims. For example, in the complaint, federal and state officials allege that the company's materials about Terminate imply, without substantiation, that use of the product alone is effective in preventing termite infestations and damage in homes, that it is effective in eliminating active termite infestations in homes and that Terminate is as effective or more effective than chemical barrier treatments in preventing termite infestations and damage in homes.