Through Pacific Bell Internet Services, and Southwestern Bell Internet, SBC has already made the decision to invest and grow. The strategy for the future should be to aggressively fortify and defend. Internet Providers are as common as sellers of prepaid calling cards. SBC must figure out a way to stand out in the crowd so to speak. They already have presence, after all, the majority of consumers in the SBC territory get their basic telephone service from SBC, that equates to literally millions of potential customers.
Marketing then becomes key.
SBC should push Internet access as aggressively as they have pushed vertical services. SBC is known for its ability to sell, they just need to bring this focus to Internet Access. Establishing strategy supportive policies. Again, SBC already has what I would consider Internet supportive policies. As previously mentioned, SBU s already exist, a marketing plan is already in place, albeit maybe not as aggressive as it could be.