Examine how the media are organized in the United States and how they influence our attitudes and values. You'll learn who owns and controls the different media, how they came to be as they are today, and where they're headed. You'll also study how you can have your say about how the media inform and depict us. Learn about all forms of communication, from cave paintings to the cutting edge of tomorrow's technologies. Students analyze how film,video, and multimedia can be used to influence opinions, generate sales, etc.
Students test persuasion techniques with simple media presentations.
Gives insight into media aesthetics through the study of production techniques. Students develop interpretive skills by analyzing lighting, editing, color, sound, and interactivity. Class format includes lectures, media clips, and guest speakers. Analyzes electronic and digital media images from students' personal and multicultural perspectives. Students practice critical viewing skills and review the history of global media networks and their effect on multicultural society.