The Web Pathways navigation engine can recommend sites that are related to the user's actual purpose. Most document navigational aids are limited to recommending documents whose content is similar to particular words or phrases that the user chooses to describe his purpose. The pursuit of this style of browsing is furthur enhanced by Web Pathways technology, which can recommend Web sites based on the detection of behavioral patterns that a user may be unaware of. The main draw of browsing users is likely to be the targeted news and discussion. These highly targeted articles are also placed on more general news pages, so users can make a very specific choice of the types of news and discussion they would like to see.
Most IndexOS users are likely to be technically savvy.
For this reason, IndexOS relies heavily on internet based advertising methods. The current marketing strategy for IndexOS includes four primary marketing vehicles. Press releases and phone calls are the primary means of reaching the press. We are actively pushing for IndexOS reviews and interviews of Odin Properties principals in major industry publications. IndexOS press releases are posted on appropriate discussion groups.