Developing constructive relationships with our customers. Since the early 1900's, there have been Cooperative Extension programs in Arizona. These programs were marketed by the Extension Professionals who created, implemented and taught curriculum to answer questions and solve problems. The need to market our quality programs continues to be everyone's task. We can always do a better job of marketing.
Marketing is an integral part of the program planning process.
Marketing creates awareness of our organization's diverse capabilities and demonstrates the value of our educational contributions. An effective marketing effort creates, maintains, and enhances constructive relationships with people who can influence our future. Understanding that a positive, consistent organizational image depends on high quality programs and effective faculty, staff and volunteers. Being aware of the major forces and trends that affect our customers. Planning and implementing relevant, timely programs that are based on identifiable needs of our customers.