Successful marketing means simplification because complex thought is difficult to relate. All inconsistencies must be eliminated even if it means losing the original spirit of one's ethical impulse. Complexity opens oneself up to question, to debate, to internal contradictions. A salesperson cannot tolerate this kind of vulnerability because it causes inefficiency in the transmission of ideas. This is not an essay, because I think the genre of rhetoric has done much to unnecessarily polarize the debate over abortion.
Rhetoric seeks to deny the importance or even the reality of another's perspective.
Rhetoric is a dehumanizing tool used to gain power. It is hard to set rhetoric aside because abortion is at the crux of many emotionally charged issues. But for all its usefulness, rhetoric sets those who differ in opinion into irreconcilable opposition. In the process, we lose too much that is vital. When I was younger I sought to construct ironclad arguments by which I could change minds.