Don't just say here's the forum. Wherever you are on a site you should be able to easily link to other parts of that site. For example, on Rockhall , the top navigation links on the pages connect to the content areas and the navigation links on the page bottom connect to all the interactive areas. Always insert image sizing so text loads first. We have an icon glossary on Rockhall and descriptive sentences on Weather.
People have different learning styles.
There are readers and mad clickers. I'm a mad clicker, but I have to think of the folks who want to read before they make the decision to stop and visit an area. Develop your own content.