Performance Data Performance statistics help companies determine where they stand vs. similarly situated organizations. Back to top Process Data Companies determine leading edge practices in managing customer database performance with the help of process findings. Participation in specific efforts will be optional and open only to members with costs shared by the participants.
Members pay only if they join a specific study.
We reserve the right to review membership applications and to make the final decision whether or not to accept any application. Consulting firms are ineligible for membership. Single company sponsored studies addressing the interest of one member company can be offered to other selected members for no fee. Collect data - Manage response collection with the participants as a third party. Lead site visits - Structured with best participants.