An otherwise popular place could play a different music format than usual on slower nights and attract the attention of a different consumer segment. Be sure to carefully consider your establishment's image before making any drastic format changes. It is important not to blur your image. Not only would you appeal to regulars who appreciate hip hop, but also might bring in a few new customers. To get a feel for the types of music people like to hear when they go to a club or bar, we asked customers what kind of music they prefer.
Rock oldies is the preferred format of a third of respondents.
Contemporary rock was a close second with 27 percent of respondents favoring it. The secret is to find the format, or mix of formats, that will draw the most foot traffic to your business. The site, a perfect marriage of music and new media, is one of the best examples of how a business is using music in exciting and innovative new ways. And it has been very successful. We've tried to play those artists that don't get a lot of exposure in the U.S., especially in the middle of a country, away from the big cities.