Based in the Chicago area, Mike has most recently focused on business and product strategy, marketing, project management and business development with a focus on Internet and eBusiness. Working with client on product strategy and technology issues. Client wishes to extend its content and advertising beyond the paper magazine into the Web, newsletters, and client-server applications. Designing viral and permision-based marketing in conjunction with client. Converting a static web site into a dynamic portal dramatically increases the stickiness of a web site.
Visitors return more often and stay longer, consequently they learn and buy more.
Design and implementation of prototype off-line client for small businesses creating online storefronts. Fundraising and strategic partnering. Design and implementation of this company's first web site and online storefront. Client wished to extend sales reach beyond direct marketing.