As part of World Class Potential, the association operates a High Performance Centre at Loughborough University. Bath University is an English Institute of Sport centre as funded by Sport England as part of the UK Sports Institute Network. World Class Start World Class Start is the first rung on the ladder to World Class Performance. The programme is aimed at identifying and nurturing young talent. This programme is funded through the Lottery Sports Fund administered by Sport England.
Parallel programmes operate in Scotland and Wales.
The association's Potential Manager directs this programme assisted by the World Class Team. The World Class Start Programme will be aimed at identifying talented triathletes aged 12 to 16 and providing guidance and support with the early development of their performance. Athletes aged 14 - 16 who have been identified through this plan will be included in the National Start Squad, whilst the younger group will be supported at a regional level. There are five Regional World Class Coaches who support the regional and national delivery of the Start and Potential Programmes. These coaches each operate within one of the association's five Regional Development Areas.