If deadlines are not met, the team will meet to determine the cause and a decision will be made to allow flexibility because of unforeseen circumstances, or new deadlines will be agreed upon. This may mean substantial delays because of competing production demands. Originator refers to this on-line Guide to Marketing and Communications Services to familiarize themselves with processes and procedures. A team leader, copywriter, and designer are designated and messages, themes, and concepts are discussed among the team. Copywriter drafts copy in consultation with the originator and designer and circulates to team for feedback.
Team provides changes, corrections, and other feedback to copywriter.
Copywriter makes editorial changes, proofs, and returns final draft to team members for final copy signoff. Creative Director begins creative process and prepares initial design. Team reviews creative and design and provides feedback. Creative Director makes changes to design and submits to copywriter for proofing. Copywriter proofs and gets final design signoff from team members.