Includes both daily lecture and production. An integrative approach to the role of industrial advertising and corporate PR in product marketing among businesses. Special attention given to the needs and practices of high technology industries. Preparation of layouts. Instruction in typographic design, elements of reproduction mechanicals, engraving and printing processes, types of paper, uses of color.
Market analyses, media characteristics, sources of media data.
Use of case studies. Class functions as an advertising agency. Advanced composition to improve competency in writing for mass media. Completion of core GE, satisfaction of Writing Skills Test and upper division standing. Constitutional guarantees, libel, privacy, contempt, privilege, copyright and regulation of broadcasting.