Instead of a printed announcement, send clients a letter describing the capabilities a new partner brings to the firm. Instead of putting a seminar advertisement in a local paper,send personalized letters explaining how attendees will benefit. Put a handwritten note on newsletters. Send hand written notes of thanks or congratulations. Law firms do not report good results nearly as much as they can or should.
Prospective clients are very interested in what the firm has done for others.
List successes in newsletters. Publish an annual report of litigation results or completed transactions. Use vignettes in firm brochures. At the same time, realize that each person plays a different role in the development or execution of the marketing program. Seek management support.