Although the number of new entrepreneurs choosing to start an on-line business is growing, most new Canadian businesses are still traditional in nature. The popularity of the traditional business however is declining. Many new businesses were instead started from home. This is the fastest growing business type especially among women. It is expected that the growing popularity of alternative business types is due especially to the financial considerations of a new business start-up.
Many new entrepreneurs have limited funds available.
A home office or an Internet -based business requires substantially less initial capital to start. Although Canadian male entrepreneurs are currently more active in the on-line market, their female counterparts will soon join them there. The current lack of women entrepreneurs on-line is likely due to the fact that Canadian women were slower to adopt Internet use initially. The 2 nd Survey of Canadian New Small Business Intentions was conducted between January and June 1999. The sample was made up of 384.