This approach requires that the organization anticipating change act upon the environment itself to make the change congenial to its needs. This might be done through advertising and lobbying efforts, collaboration with other organizations, creating new marketing niches through entrepeneurship and innovation, and various other means. Establish a new linkage between the external and internal environments. Using this new mechanism, an organization anticipating change will attempt to establish a new relationship between its internal environments and anticipated external environments. In the short run, this can be done by bargaining and negotiation, where both the internal and external environments change to accommodate each other more effectively.
Trust implies accountability, predictability, reliability.
Trust is the emotional glue that binds followers and leaders together. The accumulation of trust is a measure of the legitimacy of leadership. One thing we can say for sure about trust is that if trust is to be generated, there must be predictability, the capacity to predict another's behavior. Just kidding, fellas. That's the reason I joined a fraternity.