Shows woman involved in campaigning on a high street. Contrast to action in previous pictures as not dramatic action but example of what ordinary reader can do without any specialist skills, training or equipment. Encourages reader to get involved in a small, everyday, way. Woman is smiling. Sunshine connotes pleasant, peaceful scene.
Picture anchors meaning - text directed at ordinary individuals and requires ordinary help.
Popular persuasive technique. Again linked to UK for impact. Links directly to picture. Success indicated through having an impact. Reader encouraged to play part in improving own environment through reference to how others are improving their environment.