The mission of the Department of Marketing and Logistics is to provide undergraduate and graduate students with the knowledge and professional skills to enable them to enter and succeed in a marketing career while making a positive contribution to both their profession and community. To accomplish this mission our emphasis is on excellence in teaching through practical application and the integration of current technology. The department is dedicated to providing students with opportunities for personal growth and professional development in a continually improving educational environment. Building on marketing theories and concepts, all majors study the basics of marketing information systems, building exchanging relationships, personal communication, market segmentation, internet marketing, and strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, sales management, distribution management, and buyer behavior.
Marketing is the motor that powers our economy.
Today marketing is also vital to all who are involved with the Internet. It is the process by which target markets are defined and selected, products developed, prices set, distribution channels determined, promotion developed, and after-sale customer service designed. When all of these elements are correctly mixed, the firm is able to build long lasting relationships with its customers. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in internet marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.