They ll respond to an important announcement. Repeat the week before with a follow-up phone call and again the day of event. A new development, plans announced, new information Call first to say the material is coming. Then FAX response, email to editors, then follow-up with a mailed copy. Response Announcement A reply to a news story Call first and say this material is coming.
News reporters answer to their editors.
They have a job to do and that is to get a quote from you. If you make it something on the record they can print to avoid being misquoted. Offer more information upon request. If they want more information, they ll ask. Make sure what you re saying is clear to avoid being taken out of context.