Next year looks as if it will bring the first decline in sales of genetically altered seeds after three years of heady growth. Many farmers remain fans of the seeds and don't share consumers' anxiety over the safety of genetically modified crops. But they can't afford to ignore those concerns. For three years, he has sown his mammoth farm with genetically modified seed. Mr. Ebberson's decision is distressing news for the biotechnology industry, which has invested tens of billions of dollars in developing genetically modified crops.
None do now.
Pioneer is the country's biggest seed company. In recent weeks, Mr. Shonsey, the Novartis executive, has ridden in dozens of combines to try to persuade farmers to keep ordering genetically modified seed. He told his staff to lobby growers as well. Monsanto Co., which produces genetically modified seeds for corn, soybeans and cotton, also has its executives barnstorming the Midwest. In radio advertisements, town meetings and combine-cab confabs with individual farmers, these executives are struggling to shore up sales of the new seed.