Others look like they were put up in a few hours and abandoned. Whether you re streaming your broadcast or not, whether you have deep pockets or not, you can increase the traffic to your website . . . I also know that many visitors to my site are from small market stations and really can t afford to hire a professional web developer . . . That would be my dream job, and the best way I can figure out how to get one is to prove that I can drive traffic to radio station websites all over the world. That has to be more valuable than anything I could ever put on a tape or resume.
Radio stations are in an enviable position when it comes to web sites.
You have a powerful instrument to promote your website over and over again. And in return, a good website can draw attention to your station, your community, and possibly, your advertisers as well. Who knows, if you start generating enough traffic, you might be able to even start making some money off the darned thing . . . In Charge I can tell within about 10 seconds of visiting a station s website if anyone has been put in charge of it or not. If no one s responsible for it, then it will never get any better.