One of her patterns has 100 squares. On the front are dates from the year 2000 to 2099. They are designed to be instant family heirlooms. Those receiving them are supposed to use ink to write on the back of each year's square the important family events of that year. She says what really drives the business is the fact both the customers and quilt shop owners are predominantly women.
Women go to the quilt shop for stroking and nurturing as much as to buy.
Wise shop owners realize that.