Successful seduction, however, is a careful art that is not easily mastered nor invoked. Seduction, in fact, has always been a part of design, whether graphic, industrial, environment, or electronic. For many, seduction immediately connotes sex appeal or sexual enticement. In fact, the sexual aspect is not the essence of its meaning as much as enticement and appeal. Most importantly, design of a successful seductive product or experience is not simply visual or functional.
Seduction involves a promise and a connection with the audience or user's goals and emotions.
Objects like Phillipe Stark's famous juicer or Plumb Design's 3D Thesaurus go beyond mere visual innovation and ekove responses from people that spark their emotions-especially their curiosity, surprise, and imagination. These objects stimulate the imagination on many levels and seem to espouse values or allude to connections what a person wants to have or be. This is where the first connection with the customer is made. Nathan Shedroff has been an information and interface designer for over ten years. He is currently the Chief Creative Officer at vivid studios which he co-founded almost nine years ago to develop online brand strategies, online products and services, and online events and communities.