The bottom-line at the top. I intend to always try for a WOW page. Web pages that you couldn't wait to e-mail the link to your friends. A real discovery that you had to tell them about. It's the Information Age.
People have an insatiable appetite for information that they're interested in.
If you have that info, someone will want it. What makes the difference is real info and lots of it. Things that the everyday person doesn't know. Fresh content is a necessity because info is a perishable commodity. It goes stale very quickly after a couple of times of being opened, just like fresh bread.