You'll have to go to the sports pages for the details. Matt Martin races midget cars at 40 mph on competitive tracks, and has since he was 7. This is not the Little Engine That Could. This is the Little Engine That Cuts Off Other Little Engines. Matt is a boy hero for our time.
Ruthless ambition is in.
It's less important where you apply your ambition than that you have it to apply to whatever you choose to do. It's the energy, the guts of the fiercest gladiator, that's admired. Sponsors are betting that Matt's got the right stuff to sell cereal to his generation of kids. The other kids at his level of competition have only local advertising, the likes of Jake's Body Shop and Spike's Bar and Grill. We learn that midget car racing may soon be to professional racing what the Little League is to baseball, spawning homegrown players who can make it to the majors.