The big challenge for consumer sites is managing the sometimes conflicting goals of keeping private information secure while trying to attract as many users as possible. Consumers will naturally avoid sites that can't keep their cyber-doors secure for fear of having sensitive personal information reach the wrong hands. Fortunately, Goeddel's job of evangelizing security preparedness among the non-IT staff is easier than at some other large corporations. Just to be sure, however, Tektronix staffs an internal auditing group that studies security best practices and has helped to push security techniques such as a formal schedule for regularly changing passwords. There are constant mutations daily.
New holes are found in software, new viruses appear, new application software comes out.
The B2B world isn't any more comforting. About 39 percent of FastTrackers said that managing security in that environment is challenging or extremely challenging. A full 89.2 percent of FastTrack companies reported progress in making their sites more secure in the past year. Business success seemed to cultivate that optimism. As many as 97.6 percent of respondents who said their e-commerce activities were profitable said they believe they are more secure today than a year ago.