Some of the companies on board include Sears, Kmart, the Sharper Image, and Sprint. Companies should also be aware that the gates shut against them can reopen-for the right deal. A Sharon, Massachusetts school that banned advertising in 1994 is currently revisiting the policy. It needs a new scoreboard, and Coca-Cola would be happy to give it one. About the author Matthew Klein is assistant editor of Marketing Tools magazine.
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