Some people read the nutrition facts label for calories, fat content, or sugar content.
Others go by the picture on the front of the box. My kids choose cereal based on the prizes found inside. In 1984, the Nurse's Health Study involved over 68,000 women aged 37 to 64. None of the women had a diagnosis of heart disease, high blood pressure, or elevated cholesterol levels at the beginning of the study. A ten-year review compared the number of women who had heart attacks or died due to CHD with their dietary fiber intake.