The undergraduate marketing program is designed to prepare the student to manage the marketing process within the firm and in the social, political, and economic environment. Opportunity is provided to obtain knowledge of specialized fields through career preparation for positions in areas such as advertising and promotion, marketing management, marketing research, logistics, retailing and distribution, sales and sales management, and other positions leading to careers in management. The multifaceted hospitality industry includes lodging, food services, gaming, and tourist-related businesses. The HSA program goal is to provide undergraduate students with a sound business background and a specific orientation toward the management of lodging operations, restaurants, clubs, casinos, and tourism. Course work includes accounting, finance, management, marketing, and facility operations as they relate to the hospitality industries.
Students also gain practical experience via internships.
This is an Interdepartmental major. It is listed in the College of Business Administration section of this Bulletin. Food Safety and Sanitation 2. The Logistics Management major is designed to prepare CMU College of Business Administration students for a career in the field of logistics. Logistics Management is concerned with the effective and efficient movement and storage of products from raw material source through production to the consumer.