Hip Hop publications have positioned themselves as the middle men who play the crucial role of connecting communities and people from all over. These magazines have become primary resources for many folks within Hip Hop. We expect Time Magazine or Newsweek to say a Hip Hop album is weak. We all collective assume that a reviewer from those publications aren't up on Hip Hop music and culture. There are no clear cut formulas or ways to write about some one's craft.
Rappers take their chances when they submit material to writers for review.
Sometimes it's not what we say, but how we say things especially in print.