And baseball parks around the country now offer meatless hot dogs and veggie burgers to sports fans. The White House stocks vegetarian Boca Burgers for the Clintons and their guests, and in England, vegetable curry has replaced beef as the nation's most popular food. In 1998, Vegetarian Cooking for Everyone was named cookbook of the year by the prestigious Julia Child Cookbook Awards program. Retailers report that they can't keep meat substitutes like Unturkey and Tofurkey on the shelves. Soymilk has become so popular that there are now more than 15 varieties available, and it's easy to find lattes and other coffee beverages made with soy instead of cow's milk.
Top companies see that the future is in vegetarian foods.
Kellogg's just bought vegetarian food maker Worthington Foods, and Kraft Foods just bought Boca Burger, one of the most popular veggie burger manufacturers.