BroadVision's personalization features enable repeat customers to easily access the inventory of superstores most convenient to them. Internet shoppers save their favorite Circuit City Superstore locations in their account profiles and the system automatically checks pricing and available inventory at those selected stores. Shoppers at the e-superstore can also save items in their shopping carts between visits and receive automatic notification of the status of an order. BroadVision applications also allowed Circuit City to launch an online information resource for product and price comparison shopping for customers. Circuit City was able to leverage BroadVision's modular architecture to rapidly customize and launch its e-commerce site.
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