Media release no.
Media release No. At MSA's first birthday celebration in Perth, Mr Chance paid tribute to the WA beef industry for making the beef eating quality system a success. MSA was developed by the national industry association Meat and Livestock Australia, to provide a scientifically backed program for quality beef production and processing to deliver a superior product. Mr Chance said the investment had produced dividends in both the domestic and export markets. One WA meat processor, EG Greens and Sons, was recently able to consolidate its markets in the Middle East by underpinning its product with the MSA system.