Assessing the demand for services in an area can lead to new business opportunities. Keep your staff motivated. Money is rarely the No. 1 motivator. I request that business owners look at a number of other options-benefits, perks and responsibilities. Do not be afraid to turn a profit.
Owners can take pride in turning a profit, and they can have fun making money.
Practices should cultivate a heterogeneous clientele so they don't run the risk of having a limited patient population. Scrutinize the amount of time spent on large projects and their overall necessity. Levine recalls one clinician who spent months redecorating the office, while another devoted a number of weeks to rewriting the policy and procedure manual. Augment practice revenue with other sources of income, such as offering workbooks and manuals for purchase by customers. Clinicians also can use this strategy to maintain an ongoing relationship with patients.