Although some fans may not patronize the beer gardens, they will have a difficult time escaping beer advertising and sponsorships. Two large Budweiser billboards face Interstate 35W at the new Texas Motor Speedway Dirt Track. Trucks and trailers from racing teams with beer sponsors, such as the Miller Lite car driven by Rusty Wallace, were in clear view yesterday. Previously, Wallace's trucks and trailers had to be covered with tarps at the speedway. Trucks from Ben E. Keith beer distributors were near the beer gardens.
State law prohibits beer sales and coolers in the same areas at the speedway.
Other ideas may be tried. But if it becomes a choice between beer sales or coolers, speedway officials say they will opt for coolers. If it comes down to outlawing coolers, we'll get rid of the beer sales first.