L.L. Cool J and FUBU, or the late Notorious B.I.G. and Versace. When you have an artist of that caliber that everyone kind of looks up to wearing and championing a particular brand, it's only a matter of time before it catches on. Some brands apparently don't need any more publicity. It works in their favor. Iced Media's Miller thinks quite the opposite.
Word of mouth is the best way to promote anything.
I'll take that over an ad in a magazine any day. Paul Lee Cannon is a San Francisco-based freelance writer. He contributes to The Advocate, SOMA, Trump Style and Tycoon.