People who like sports like it a lot, and they care 6.3 times a day what the score is and what the standings are and so on and so on. Lots of them are males between 20 and 30 who have jobs that sit them in front of a work station all day so they can just clickety-click and take a quick look and so on and so on, and this is a good match. That's a pretty interesting site. But we just couldn't get over the fact that somehow there wasn't the same demand. Television stations don't make any money on news.
News is sort of a public service.
My point is that the underlying demand is still the same, even if you're tremendously imaginative about how you reconfigure what you're going to produce. In a very different context, a company which my partner owned and that we have subsequently sold to Home Shopping Network is Ticketmaster. We had a terrible time to get the president of Ticketmaster to even think about selling tickets online. That was the whole reason we bought the company. He just didn't believe in it, didn't like it, didn't think it would work.