Many companies today are venturing out onto the web hoping to make a fortune by slapping together a web site from their sales literature. Let me tell you, they are dead wrong. There is nothing that will drive away potential clients faster than a poorly developed e-Commerce site. The most common reason surfers leave a site before buying is that there is not enough information.
Surfers love information.
It's what the Internet was founded on and the reason they're surfing in the first place. When a user travels to your site they expect to find all the information need to make an educated purchase. Very few users will call you for the additional information. Majority of the online community only has one phone line. Forcing them to call you requires them to disconnect from the Internet, then dial you number.