Hoover's further extended its reach and availability through two additional channels. Through an agreement with AvantGo, customers who utilize certain handheld computing devices are now able to access Hoover's IPO update newsletter. Hoover's also extended its reach to more than 30,000 students, faculty and staff at the nation's top 25 business schools, providing them with Hoover's premium business information and subscriber-only research tools. Hoover's Online UK was launched in March, 1999. Print ads have appeared in such publications as Fast Company, Fortune, Business 2.0, Wired and Business Week as well as The New York Times, USA Today and The Wall Street Journal.
Radio is included in the campaign as well.
At the core of Hoover's is a database of company information covering the world's largest, most influential and fastest-growing public and private enterprises and the industries in which they operate. This press release may contain forward-looking statements relating to future events or results that involve risks and uncertainties, including statements regarding the expected benefits of strategic relationships and future services.