Through these recordings two hundred years of music and American cultural history are brought to life. The company currently releases 20-25 new titles per year. Music is chosen from a wide repertory including concert and choral music, opera, sacred music, band music, jazz, traditional, folk, Native American music, popular songs and dances, and musical theater. New World serves the musical organizations with which it records by providing private funds toward matching National Endowment of the Arts Music Program Recording Grants secured by those organizations. The New World staff was instrumental in discussions that resulted in the National Endowment for the Arts creating a funding program for the recording medium, and it continues to proselytize for the non-profit recording industry with other major foundations.
Plans are under way for publication and distribution of the program.
The balance is made up of grants from foundations, corporate giving programs, state and federal government agencies, and gifts from individuals.