The real market leaders are people whose minds and hands are worn by the work they do . Markets are made by real people . Business is not a conveyor bel t that runs from production to consumption. The business that matters most is about shopping, not shipping. And the people who run it are the customers and the people who talk to them.
Mass markets have the same intelligence as germ populations.
Their virtues are appetite and reproduction. They grow by contagion. Which is why nobody wants to admit belonging to one. There is no demand for messages. Most advertising is unaccountable.