The irony is that John and I have never met. He is a fine designer of covers and book interiors as well. His background is in books, and he enjoys publishing poetry and literary works. We met on a listserv for publishers. Even the cover designs of two other titles of mine, Kingdom of Make-Believe and Memoirs of a Bangkok Warrior were done by the talented Mayapriya Long, a woman I had never met at the time.
Postcards are cheap but look good.
I like to send out postcards. It makes me feel I m doing something. I also have over one dozen Web sites, some for my books, some for my plays, some for my musical, some just for fun. I've signed books on Manhattan's Fifth Avenue at the Mystery Writers of America booth and at other booths, I've been to Bouchercon conferences for mystery writers and been on panels, etc. Especially If you live in a small town, work the computer, work the computer, work the computer.