Changes abound in the types of food people want and how they want it prepared. What she has discovered should be a wake-up call to Oregon's food industry. We see more double income households, more single parents, and a growing number of singles without children. That trend will continue. That makes for a more harried lifestyle at home.
Parents rush home and try to put together a nutritious meal for the family.
There simply isn't enough time available to invest hours into preparing the old-fashioned home dinner. This is food similar to home cooked but something you buy at the deli or supermarket. All I did was pop it in the microwave, add some vegetables, and it was as if I had simmered it on the stove for four hours. Time is a precious commodity. Anything consumers can do to save time will be marketable as long as it is a quality food product and tastes good.