The timing was typical of the insensitivity often shown in mainstream media to religious Jews and Christians. It is unimaginable, for example, that any mainstream newspaper would ever print a front-page article on Martin Luther King s extramarital affairs on Martin Luther King Day. I don't think that is unimaginable at all. I've seen newspaper coverage of MLK's misdeeds, though I do not remember its timing.
Newspapers are insensitive by definition.
Think how they treat the President after his State of the Union address. Good newspapers routinely cover things in ways that their subjects and many readers find insulting. Good newspapers do not allow their subjects and readers to set the agenda but rather their own journalistic instincts. A story during Passover on the historicity of the Exodus was legit. In fact, there's no better timing.