Be prepared to go the extra mile to give seniors the products and services they demand. The impact of the seniors market on current and future demand for healthcare products is immense.
Numbers tell the story.
Currently there are more than 3.7 million Canadians aged 65 and up. Aging doesn't mean fading for this crop of consumers. Many seniors face dramatic lifestyle changes that will affect their buying habits. Those raising families will eventually become empty-nesters, freeing up a greater proportion of their income for themselves and giving them more leisure time. In fact, as more people cross over to their 60s, demand for medications to treat cardiovascular disorders, osteoporosis, hypertension and type II diabetes will grow.