Personal surfing doesn't necessarily mean surfing for the purpose of being entertained, as is reflected in some of our data. If employers want to encourage employee ingenuity, they cannot put constraints on employees looking for information. Internet surfing is exploration in the information age. If the King of Spain had put similar constraints on Christopher Columbus, he might never have discovered America. Those readiest to denounce the proliferation of nudity and sex in the media and advertising also appear to be the most sexually experienced.
Results based on smaller subgroups have a larger potential for sampling error.
The research for this release was conducted April 29-30, 2000. The Ipsos Reid Group is one of North America's premier market research and public opinion polling firms. The company also provides international clients with a regularly scheduled quarterly global polling program wherein upwards of 30 countries over a two-month timeframe are sampled for opinions on private sector and public matters. The Angus Reid Group also publishes, on a quarterly basis, the World Monitor, a digest of world public opinion trends and insights gleaned from its world polling activities.