Today we market to all of the United States and seven foreign countries. I spent the winter holidays planing 2,500 board feet of red oak and then delivering it to the store. Anyone armed with the right tools can do what Kathy and I have done. These tools can be applied to any business. There is more to this than can be put into one article but the first two items are the most critical.
Publicity is free.
Advertising costs are expensive. If you are reading this, you are reading publicity. I wrote dozens of fun stories about our business and the products that we produce, sent those with photos to all major woodworking magazines and newspapers. Most responded positively and even before we opened our business, we had national publicity. News releases are free.