Some states earmark the money for special purposes. Lottery officials said about one-third of the proceeds from yesterday's Big Game will go for state programs like that. The rest will go for prizes and administrative costs. Tyler Cowen, there are some estimates that as many as 30 million, maybe even 40 million Americans bought tickets for this. Either they live in those seven states or they came from neighboring states.
People play the lottery because it's fun.
You talk about how you spend the money. But most of all people like being part of a wave of collective enthusiasm. It's a modern form of tribalism, akin to celebrity. People like to participate in a collective endeavor in modern society, and this is the lottery. Greg Ziemak, I assume you know your target audience, you advertise to the target audience.