That is, good writing is euphonic. Euphony in writing is a mixture of several processes in language, but the one process I want to share with you this quarter is establishing euphony by developing an effective rhythm in your writing. Establishing and maintaining effective rhythm in writing is a combination of using parallelism for balance and controlling sentence endings for emphasis. Balance and Rhythm W ords like and , but , or , for , so , yet are used to join parts of a sentence or two or more parts of a sentence together in a process called coordination. Coordination will grace a sentence with a movement and rhythm more literate than a noncoordinated sentence.
Owners alienate fans by caring only for profits.
Professional baseball and football have alienated fans by catering to owners who care only for profits and to athletes who care more for contracts than performance. Those examples illustrate that we can write longer sentences when necessary without sacrificing readability. The goal however is to write those complex sentences with elegance. And we can do that through the process of coordination. F irst, a coordinated series will move more gracefully if each succeeding coordinated member is longer than the one before it.