Bricks and mortar companies need to become clicks and mortar businesses to survive in the millennium. Bulls and bears invest in stock markets that crash, tank, take-off. We are cold as ice, hot as fire, down in the dumps, on cloud nine. We avoid putting all our eggs in one basket, build a nest egg, save for a rainy day. You better stay sharp or you will be roadkill on today's information highway.
Minds are like parachutes.
They work best, when open. Trying to compete without a strategic e-commerce strategy is like going off into the woods without a compass. You are going to get lost. Information is coming at us very quickly. It's like drinking water from a firehose.