It depends if your goal is widespread consumer adoption of wireless Internet services or simply appealing to early adopters of technology. If you re after the broad consumer market, wireless Internet services must be dirt simple and easy for consumers to use. Here is why. The screen is too small, it takes too long, it s costly, and it ties up their eyes and hands. Not to mention new PINs, passwords, email addresses, dial strings and other by-products of browsing on a mobile phone.
People use mobile phones when they re on the go.
They want tools that will facilitate their fast pace, not slow them down. Fundamentally, people buy wireless phones to talk. Don t try to retrain consumers behavior and force them to use a complicated browser. Use the SMS network already built into the wireless carrier network and available to 350 million consumers worldwide to notify consumers of important events. Allow them to interact through a voice user interface and take action on that information like trade stocks, participate in on-line auctions or purchase CD s.