Making sure the right eyes get to see content as it moves through the system is equally important as well. Not surprisingly, the category of software that assists organisations with managing their content is called content management. These solutions are available from numerous vendors. Of course, the alternative, a mismanaged site, stands to cost you much more than that amount through customer dissatisfaction, loss of potential sales, diminishment of employee morale and respect, drop in your stock value, and even lawsuits. In fact, that s the whole point of content management software.
Web sites are increasingly a crucial part of doing business.
Information on the site must be accurate, accessible, tailored, and extremely up to date. The Web is one of an organisation s most important communication tools, and it has very demanding needs that aren t satisfied by taking the cheap route. Content might very well be king, and kings cost money. Speaking of the money, companies that sell products and services through their Web sites rely increasingly on content management. Vendors have responded by incorporating e-commerce support.