Impart some of your personality into your site's look and feel. Consider an entry level marketing strategy at first. Don't bet the farm on your initial attempt at Web design. Remember, World Wide Web sites are not static. With little difficulty you can edit and change your site to your heart's content.
Many sites offer numerous links to other related and interesting home pages.
Try to limit or avoid links on your site. By offering links you are encouraging your potential customers to go flying off somewhere else in cyberspace. That is contrary to your own mission. In the final analyses, the true test of site design is held within the answers to a few simple questions. Ask friends, associates and colleagues how they feel after visiting your business site.