A thorough analysis of your customer base will tell you whether the permission-based method is a workable approach. If the early analysis comes back positive, you should dig deeper to define your targets. Sometimes statistics can't get you inside the heads of your customers. A consulting psychologist, particularly one specializing in organizational or social psychology, can be extremely helpful. The psychologist's profiles of customers' preferences and habits can give your marketing team inside dope that helps them target permission-based content.
Some consultants specialize in helping companies reach key customer groups.
Building and managing a permission-based marketing strategy takes time and expertise. If you build your strategy based on respect for your customers and a deep understanding of what's important to them, your permission-based marketing list could become one of your company's most valued assets. Click to Download. Harness the power of your network. TRY SuperScout Web Filter FREE .