Quotes illustrate points and give depth. Interpretation or conclusions. Patterns that emerged or significant differences between groups are analyzed. If no patterns are apparent, consider holding more groups, and review the discussion guide. Suggestions for modifying materials or planning a campaign, based on findings and conclusions, are presented.
Some words have slightly different meanings to different audiences, and nuances are important.
Here is an excerpt from a focus group report that provided insights into the words used in an educational comic book. Several children noted that some kids may want to use drugs, whereas the concept of right and wrong is fully accepted at this age. Following Sam's statement, Kate mentions that alcohol and other drugs make you feel clumsy. Several children mentioned that you can feel clumsy even when not using drugs and alcohol. When CSAP pretested a Kid's Magazine, the moderators asked children in focus groups to circle words they did not understand.