From the onset of the problem I implored the head of Starbucks customer service to work with me to resolve the issue as best and as quickly as possible. Good things were happening and it was a bad time to have a dispute with a big company. I explained to Starbucks I had a business to run and had just written a book about a spiritual breakthrough in Eastern enlightenment through a new meaning of Western Freedom. Starbucks probably and erroneously interpreted that I had neither the time nor inclination to see this consumer complaint through to its satisfactory conclusion. There's little doubt that it would have made life easier just to let this thing go.
Society frowns upon the act of complaint as whining and selfish.
Becoming consumed with a problem is negative and no one wants that. To this day Starbucks has yet to act with any genuine interest in resolving the matter, and so the problem has continued to grow, attracting increasing national attention. The machine was found to be defective almost immediately. The second replacement machine was just as defective. These things happen.