New proposals to promote anonymous transactions are also under consideration. Only time will tell. And if the defendant shall have knowingly used such person's name, portrait or picture in such manner as is forbidden or declared to be unlawful by this chapter, the jury, in its discretion, may award exemplary damages. A legal defintion Appropriation of Name or Likeness. One who appropriates to his own use of benefit the name or likeness of another is subject to liabaility to the other for invasion of his privacy.
Privacy promotes individual autonomy, personal growth, and human relations.
Computerization of personal information threatens to erode, and possibly destroy, the personal privacy that individuals in our society have enjoyed until recently. This Note set forth a common-law solution for protecting privacy in the face of the use of computers to collect, store, process, and disseminate personal information. Society must recognize that individuals have a legal interest in information privacy. In the case of the private sector's use of personal information, the law must recognize that the private commercial dissemination of private information may, in some cases, be tortious. Recognition of such a tort by the courts will force businesses to be more responsible in transferring personal information.