It is unfortunately true that even the most sensitive do not find it easy to grasp that non-violent struggle begins with the dinner plate. Showing people this is the first step towards a victory of conscience. Vegetarianism must be a choice and not an imposition, because the path to freedom can only be freely chosen, and along the way barriers and superstitions are removed, things that yesterday seemed unassailable. And we cannot at the same time justify remaining pockets of oppression, slavery, and exploitation of anyone at all. We should therefore aim to inform and train other people, and talk in a way that may strike them as revolutionary.
Vegetarianism is actually revolutionary compared to old traditions and beliefs.
We must demonstrate that our lives, and our societies, can change, and that this brings benefits for all. There has been talk here of the boycott against Nestl , but there are other boycotts at the moment against companies selling toys or other items for children in violation of Third World working conditions, companies who exploit child labour. Every edition of our association's magazine provides readers with information about companies offering fur coats or holidays involving bull-fights or shooting parties. There are also campaigns for example against the exploitation of circus animals, in which we ask children to draw the environment the animals would be truly happy in. These are all seeds born of our commitment, which can germinate only if we plant them in the soil of others' minds, if we bring them to others' attention.