We do a lot of contests. We're almost constantly looking to do deals. We just did one with Frommer's Web site. We've determined the most effective ways to market this is through partnerships and being flexible, and really pumping up the public relations effort. A very big deal.
Price is a huge motivator to people online.
You're dealing with people who are willing to change the way they do things, and so there has to be an incentive. When we do special price offer promotions with travel suppliers, we find a significantly higher response rate. The airlines should be pretty concerned with keeping travel agents happy since that still accounts for a huge amount of their business. The airlines are happy about anything that aids the selling of seats, which online booking does. Of course, many of the airlines have their own sites with booking capabilities.