So, the architects only role in this new world is as an artist. We should leave it alone. If AutoDesk succeeds with their new work, everyone will use it and it will dominate the market. Our vision will be useless, we must subscribe to industry needs. We're more like the coach on the sideline, we need to involve industry more in our problem.
Research is picked up by industry and there are lots of success stories.
One way to influence industry is with integrated collaboration and educating students, etc. For example, each construction company has its own set of processes. In order to implement IT, these processes have to be re-engineered. There has to be an industry vision, and it's got to be flexible and dynamic.