He is also committed and looking forward to a relaxing future with his life companion. In this advertisement, nature is used to symbolize relaxation. For the older generation, turning to nature is often the way to find rest and relaxation. Once again, an older man is shown in an advertisement for a perscription drug. It is a growing trend to advertise for perscription medication.
Most ads show older men who are trying to prevent aging.
This man is also in a committed relationship with his wife, and is ready to grow old with her. This advertisement is showing an older man who needs to protect his aging ears. He is most likely retired and finding new activities around the house to keep him from arguing with his nagging wife. This man is also compatible with the stereotypes of an older man. There are less ads, not only for the products for the older generation, but there are very few older people in any advertising.