The work that one engages in is applied social psychology in the true sense of the term. In an academic field, scientific knowledge is advanced through publication of one's work in respected scientific journals. In the business world, a very high percentage of the breakthrough, exciting work never sees the light of day outside of the company within which it was conducted. Some sharing does take place verbally, at professional association meetings, and to a limited extent, in trade journals. One works in a milieu of short time frames and short memories.
Pragmatism takes precedence over theory.
Rarely is work presented outside of the field. The responsibility lies with the researcher to make the presentation clear, user friendly, and action oriented. Over the years, the corporate market research role has broadened well beyond the scope of simply carrying out studies. One is increasingly called upon to work in multidisciplinary teams as a research expert and to tackle a wide range of tasks as part of the team. A diminishing percentage of one's time is actually spent doing research.