The marketing veteran who helped build CNN into one of TV's most recognized news sources wants people to build brands strong enough to survive a dotcom flop. Fast Company sat down with her to discuss her latest book, Make a Name for Yourself, and to learn how to create a personal brand after a layoff. You must disassociate with a company's failure. Too many people wrap up their ego in their job title. Get a Slogan Create a personal mission statement and tag line.
Successful companies stand firmly behind their vision and goals.
Your tag line shouldn't hinge on your company or job title. Get to know your audience's taste and package yourself accordingly. Dress the part, walk the part, and tell others who you are. If you act the part long enough, you will become your desired brand. The sacred trinity responsible for a brand's success is consistency, authenticity, and clarity.