As we've been saying, the slumbering traditional media companies are about to wake up. The traditional staffing and search companies should be most nervous of all. After years of fudging around, the newspapers are ready to go into direct competition with these long term advertisers. BrassRing includes many of the functions that headhunters and contract agencies see as differentiating them from online Recruitment. And, it has the ready cash to get better and better at the game.
Money simply goes further in the hands of owners.
While we routinely tell many of our clients that technology is not the most important thing, the company will have to build both a job board, a sales force and a brand in the job board market. You can tell that the company is part of the newspaper business. One in ten knew that the idea had something to do with achieving a goal. After the laughter subsided, we realized that the company was named by an older generation. While we don't want to dwell on the naming thing, it's more important than you'd imagine.