UK Net boosts radio figures People are surfing and tuning in at the same time Radio audiences are reaching a record high in the UK as more internet users tune in while they surf, research statistics have revealed. Far from killing off radio, the growth of home computer use and multichannel TV has boosted UK audiences to 43.4 million adult listeners a week. But he added that slow access to the Internet, sound quality on home computers and the need to pay for Internet use could provide obstacles to this area of growth.
Station appeal More appealing radio output has also contributed to the growth in listeners.
BBC Radio 2 has managed to shed its 'golden oldies' image to become one of today's biggest success stories in radio. Presenters such as Terry Wogan and Steve Wright have attracted huge audiences, picking up nearly a million more listeners each week for the station compared to the same period last year. Breakfast show host Wogan picked up 420,000, giving him an audience of 6.21 million, while Wright found an extra 440,000 in the quarter up to the end of March. Popular radio formats have been pulling in audiences across the industry. Virgin boss Chris Evans' breakfast show is still a big hit with listeners.