During initial contacts with customers, the first thirty seconds are the most valuable in gaining their attention. If the salesperson cannot get their attention during the opening statement, the customer will shut down the sales process before it begins. The sales presentation has become a critical element to the success of gaining and closing sales. By necessity, your sale presentation repeats what is in the contents of the proposal you are presenting to your customer. The key difference is you can and need to adapt your presentation to the needs and expectations of the audience.
People buy on emotion and use the facts to justify their decision.
Manipulative sales techniques used over the years meet with resistance from today's buyers. It forces the buyer into a decision and doesn't appeal to their emotional needs. An effective sales person doesn't sell, rather they assist the customer to buy. The truth is people love to buy, but hate to be sold. In many sales circles, the prospect of cold calling has fallen out of fashion.