BUS 410 is cross- listed as COMM 350, and is taught by the Communications Department. Credits F A course designed to develop student interaction skills and strategies relating to the personal selling of products and services. I A detailed study of the purchasing patterns and habits of consumers, this course increases student understanding of how businesses develop plans to appeal to recognized consumer characteristics. Emphasis is placed on field observations in the retail environment. A study of the many varieties of non-personal ways an organization communicates with customers and other stakeholder groups.
Primary emphasis is placed on traditional paid media.
Student review of the planning, design, and production of various sample communications is an essential part of the learning process. This is the capstone in the marketing concentration. It synthesizes learning from prior marketing classes and introduces issues not covered in other classes, including marketing strategy, international marketing, services marketing and retailing. Much of the class revolves around the reading and discussion of recent articles in academic and professional marketing journals. Senior standing in the Marketing concentration or permission of the instructor.