Application of principles in interpersonal, public and mass media contexts. Students participate in group project and deliver two speeches. Weekly meeting required. Students may earn a maximum of eight credits. 150 - Research Methodology 4 credits Spring Study of the principles of experimental, survey, textual and ethnographic methodologies.
Students learn the process of communication research by writing a research prospectus.
No Prerequisite COM 200 - Interpersonal Communication 4 credits Fall Study of dyadic relationships. No Prerequisite COM 202 - Small Group Communication 4 credits Spring Study of small group process, models and theories. No Prerequisite COM 203 - Advertising 4 credits Fall Examines the components of an advertising campaign. Includes units on persuasion, market research, target analysis, creative strategy and media planning. Preparation of advertising campaign for a client.