How to use the law to foster business development is an emphasis, including dispute resolution, constitutional law relating to business activity, legal aspects of privatization, capital market law and entrepreneurs' criminal liability. The role of managers in joint ventures and privately owned companies is examined as well as methods of managerial learning, financial management, marketing and technological development. Case studies of central European companies are used. It studies how politics and laws impact global marketing decisions, how international differences and behavior affect marketing strategies, how governmental and company strengths interplay and how branding, pricing, distribution and communication policies are determined. Case studies are used for illustration.
Students look at the current role of the environment in the Czech Republic.
Difficulties encountered are used to analyze environmental issues worldwide. This course is recommended for economics majors only. An economics course. Economic policy issues are stressed. Privatization is discussed in the framework of Czech economic reform, the capital situation of the Czech economy and the tendency toward internationalization and globalization in international capital flows.