Marketing is driven by customer needs. Product development and all marketing comes from your understanding of the customer and what they want.
Marketing is more than advertising.
It is a wide range of communication that includes personal selling, promotions, public relations and advertising. Marketing claims must be honest, accurate and consistent with your business's ability to deliver. Marketing should promote an image. Target marketing is needed to reach your desired customer within the limits of your budget. Marketing evaluation in needed to monitor the effect of your marketing program to see if you are reaching the markets intended and if it is cost efficient.