This requires the new range of online games to provide a single player experience within a massively multiplayer environment . This does not mean that the player will be limited to playing alone, but that he or she can choose to do so to a greater extent. People who do not want to waste their limited time shouting for a team or camping on a list should not have to. Like the single player games, online games must be able to provide a constant stream of content and things to do. But there are those that want to and do.
Some people actually look beyond the new and stunning graphics and look at the gameplay.
This usually happens after playing the game for a few days, so I am not saying that the graphics are not important. I am just stating that diversity in gameplay is important for retention. The answer is that topics like this ARE my day. These are the things I have to think about. Because I could, and it was actually fun - for a while.