Keep your theme consistent. Meanwhile, make sure you carefully recruit your campaign workers, who will be your project team and project sponsors as well as the steering committee. This can involve getting informal champions throughout the organization who can help keep the spark alive. Early Endorsements Reaching critical mass, or a state in which enough change has already occurred so that falling back to the prior state is not an option, is sometimes difficult in a major change project. The tendency to cling to the old is strong, and the unproven nature of the new creates a paralyzing inertia.
Pilots are a great way to get some momentum and break through the inertia.
At Xerox, we replaced a robust, but not mobile, infrastructure with industry-standard technology. One thing that helped our effort was that early on, one division president literally pulled the plug on the old system and mandated the use of the new system. Seek out your own early adopters. If you've formed the critical relationships necessary to pull off a big change, you should already know who they are. They help you build momentum, credibility and experience.