It could be seen that the telephone companies are making a lot of money both ways. Not to talk about the monthly or yearly amount paid by the Internet Service Providers. As people are waking up to this cheating, the interest to put anything on the Internet is dying out. Perhaps another area to look at is advertisement on the Internet. It is one-sided.
Today there are advertisement companies offering affiliate programs.
Many companies are using these affiliate companies to advertise their products and services. What these affiliates companies are doing was to collect money from the company that wants to advertise and look for sites with x number of visitors to display the banner. The small site owners are not aware of this part of the contract, they were told that they would be paid based on click through. Companies advertising are now insisting on click through and not on impressions. But the damage has been done.