Do not assume the funder understands the problem or strategy your proposal reflects. Management credibility is essential. Your organization must provide good evidence that you have the skill and experience to implement successfully the plan and account for the funds used. The strongest proposal is the one judged most likely to achieve its goals. Results should be clearly spelled out and, wherever possible, measured.
Measurable results are always preferred over good intentions.
Define your measurement materials. Resumes and organization data, including annual reports and financial statements, need only be updated while you concentrate on the specific information required by a particular application. Stress your qualifications to the funder. What makes you or your organization unique and thus provides you with a better assurance of success in carrying out your plan. Proposals are marketing tools for your ideas, your people, and your organization.