They may be equally obtuse when it comes to understanding the mind of the customer, but at least they're operating in a competitive environment and they're beginning to understand the nuances of the consumer marketplace. They're also ahead in laying fiber optic and bringing their systems into the 21st century. Customers weigh in Failure to appreciate the customer's perspective will kill a great product every time, irrespective of its innovative qualities or ultimate customer benefit. America Online learned that lesson the hard way, as are online bankers, debit card providers and satellite TV networks, unless they get their acts together. This week, I'll go out to buy my satellite system.
Preliminary research indicates the upfront cost is still too steep.
The competitive messages from Direct TV, PrimeStar and others are confusing and the installation process fraught with risk. And, you need a separate antenna for local stations. But I'll do anything to get away from local cable. This time I vote with my checkbook. Earliest info on new businesses, homeowners Insurance Center Covering the needs of small business owners Legal Center Hundreds of business legal tools Office Products Special deals on equipment, supplies.