Their website features some of these spoof ads that satirize the popular ad campaigns used by large companies such as Absolut Vodka and Marlboro. This portion of the website describes their views on television's pollution of the mind. Adbusters believes a week without TV will make people more aware of themselves and in touch with the world around them. This group sees television as a function of the huge conglomerates and an invasion of the corporate world into private lives. The basis for this concept is that the large corporations control media content.
Organizational control limits the range of what the audience sees through the media.
Another left critique that appears on the website is the idea of a homogenized culture. Consumer society consists of citizens that have been processed and manufactured into commercial dependency. People are so zoned into the American dream of wealth and power that they adhere to whatever commercial values relate to their goals. The corporation's goals become society's goals. The greatest concern that Adbusters addresses is the idea of media hegemony.