Criminal prosecutors attacking La Cosa Nostra frequently dwell on the blood-filled vendettas and other heinous acts perpetrated by the defendants. Courtroom storytelling sounds simple, yet it is actually quite difficult. Not all cases are as inherently drama-laden as the Microsoft antitrust case or the O.J. Simpson affair. The key witnesses are not Bill Gates or Kato Kaelin, but hydrology or toxicity experts or claims examiners. Bringing nondescript testimony and evidence to life is one of the principal challenges of modern litigation.
Visual communication has both a substantive and a stylistic component.
Both the message and the way in which it is communicated matter. Every culture has certain boundaries or parameters which define the acceptable style or language of presentation within that group. For example, if you travel to a different country, you will notice that their billboards, newspaper and magazine ads and television programs simply look different than they do in the United States. Part of this cultural vernacular is formed and conveyed by television, especially in the United States. Americans obtain a great deal of information by watching television.