A Career in Brand Management Description Product or brand management is an organizational system which has individuals called product managers or brand managers, who are responsible for all marketing activities associated with a single brand or a small family of products. They are concerned with research and development, packaging, manufacturing, sales and distribution, advertising, promotion, market research, and business analysis and forecasting. Virtually all consumer goods companies use this system of organization.
Product management is considered one of the best training grounds for future corporate officers.
Most entry- level positions require an MBA, although some firms do hire undergraduates. Personal Qualities Successful brand managers are highly motivated individuals who can accept responsibility and work with little supervision. They tend to be results- oriented, creative, and have excellent communication skills. Analytical skills are also very helpful. Academic Preparation Most entry-level positions require an MBA, although some firms do hire undergraduates.