Howard Lake , Fundraising UK Ltd Free2give have launched their charity shopping mall. The quality of the business team, investment and development plans suggest this is a UK charity shopping mall to watch. Free2give have launched their UK charity shopping mall. The precise percentage to be donated is listed beside each merchant. Visitors to the site are first encouraged to select a beneficiary charity either by name or from a series of categories, such as animal, community, disability or overseas aid.
Most categories offer a choice of at least six merchants.
In books for example shoppers can choose from WHSmithonline, Amazon, Blackwell's, Country Bookshop, Ottakars, and Waterstones. These categories appear on a page branded for the selected charity. In side bars shoppers can read a brief introduction to the charity, news items contributed by the charity, and they can send a charity e-greetings card. Each charity also has a separate page giving more details about its work, together with a link to their own site. A series of offers are also presented to visitors from the merchants.