Sometimes problems e.g. gatekeeper. Other bias, e.g. middle class respondents living in middle class areas, more chance than if living in mixed areas. Gender, age, social background. Paired depths When relationship between 2 respondents can shed light on findings, e.g. interviewing couples about process of applying for loans, choosing schools for children. Objectives Generate hypotheses, models of behaviour Characteristics of methods ambiguous to respondent, novel, bizarre Respondent has to impose structure on task.
Structure is part of info collected.
Premise that responses to questions not random but caused by personal feeling, attitudes. Basically the arguments of Freud s classical psychoanalysis. Unacceptable behaviour - bus rides without paying. Ascribe to others - project to different situation. Fun aspect of projective tests is part of their success.