This course focuses on marketing applications in ECommerce, with an emphasis on developing operational ECommerce sites in entrepreneurial enterprises using widely available applications software. In recent years, advances in information technology have revolutionized these knowledge-driven tasks. This course is designed to help students acquire knowledge of these technologies and basic skills in their application within marketing. Two 100 point examinations covering text and Internet materials, one of which will constitute the course final examination.
Most daily exercises require submission of written material to the course discussion list.
These exercises are not formally graded, though their completion is recorded. This information will be used in determining grades in marginal situations, i.e. within one point of the boundaries cited below. Final grades will be based on points earned as a percentage of total possible points. The following scale will be altered only for the benefit of the class. Students may make up missed examinations only in extremely unusual circumstances and only with prior consultation with the instructor.