Many agencies, researchers and commercial enterprises are eager to have a valid and composite picture of the lifestyles of older American citizens. Panel members will be asked to fill out a written questionnaire, participate in a telephone survey or attend a community-based discussion group. Topics will vary and may include information about anything from automobiles to water beds. Panelists will be asked to participate once a year. Participants will receive a packet and a subscription to Seniors Research Group newsletter.
Membership is free.
Market strategists, business operations, commercial and non-profit organizations, research institutes, individuals and policy makers appealing to and working for mature adults will benefit knowing about the lifestyles of seniors, according to those preparing a database in the marketing research firm's newly formed Senior Research Group. The group seeking to compile information about the life of mature adults has formed an alliance with The National Council on Aging and Marketing Strategies Inc., to form the Seniors Research Group. Confidentiality of information obtained by filling out written questionnaires, participating in telephone surveys or attending a discussion group in the community will never be sold to any outside organization according to a press release. Back to the top of the page.