Besides the hot weather, multimedia and the Internet are the favorite talk of the nation this summer in Paris. Many newspapers and weekly magazines are loaded with feature stories on the World Wide Web. I wonder if this is encouraged by the French government which would love people to forget about nuclear tests in the South Pacific.
Multimedia is indeed the international language.
This leaves us with only about 400,000 operational CD-ROM drives. A single title, Le Louvre, has already sold 50,000 copies this year, an all time record in France. My observation, derived not from a quick passage through France, but as a multimedia consultant dealing in part with Europe, is that creativity is stunning in France, particularly in the educational and consumer markets. Multimedia is alive and well in France. His firm, G.a Communications, assists companies and the international investment community in setting-up their global multimedia strategies both in America and in Europe.