The comfort zones of the 20th century are evaporating. Today's cutting-edge technology is tomorrow's old news. The rules are being rewritten daily. From a fundamental dictionary point of view, communicate means to exchange ideas.
Passion means boundless enthusiasm or powerful emotions such as love, anger, joy, pain or sorrow.
Simply put, it means being human enough to let your guard down and connecting with your clients, constituents, and everyone else in your life on a soul to soul basis. It means doing what you love and sharing your love for what you do in every action you take, including the way you talk, walk, dress, respond and interact with others. It means being real and moving beyond dogma and archaic rules that hinder instead of help. Note that I said earlier that communicating with passion was simple to explain. Actually doing it takes some work.