Chris North was and remains in charge of music and visuals. They began to build big sets for each new night, inviting performance artists to shock and stimulate the audience. With every gig they learnt more about the logistics, about how far they could go, discovering what worked and what clearly didn't. A night held in the dungeon of Gosford Castle outside Belfast was called Middle Earth and provided the blueprint, in terms of scale, for the more recent events. The result is Deep Blue, where the only predictable element is the free bubbly.
Music ranges from opera to electronica.
A night down the local it most certainly isn't. A multi-media experience, an alternative club, which I hate. Some see it as a nomadic gallery, or theatre in the wrong place. It actually is a fusion of all the cutting edge and creative elements of Belfast. And you can call that what you want.