Griffith added that many moviegoers still don't know where and when Gallagher movies are playing. Another downside to the move is that Social Sciences 100 doesn't have a theater feel, Griffith said. University administrators do not allow students to bring in their own food or drinks, and the items can't be sold out of a lecture hall. Refreshments were a major portion of the theater's revenue, Griffith added. But Adams said that before the move, the business was seeing a cut in revenue.
Officials are optimistic about the future.
They understand that while the theater is located in Social Sciences, turning a profit probably is not realistic. We'll go with it one way or another. Griffith added that once the theater moves to the new union, the students could return. Adams said one advantage the theater will have is that it will be in the center of the new union. Officials are also trying to get approval for a marquee in the new union that would advertise upcoming movies.