I have also been heavily involved in establishing one of the first retail distribution channels on internet for All American Manufacturers. As the position matches my qualifications and experience, I can be a productive director from the day one. The enclosed resume outlines my skills and experience in more detail. As you can see, the candidate is relating the company's strengths innovative sales approach with her own strength involvement in web-based distribution channels. Try to take initiative in your hands.
More tips Be brief.
The cover letter should not be longer than 3 to 4 paragraphs. 1 to 2 paragraphs should be enough to answer the first three questions. You should not spend more than 1 to 2 paragraphs on the fourth question and 1 on the last question. Make the reader interested. Communicate something personal.