The popularity of cherry in the furniture market is reported to have increased over the years because of its warmth, personality, and ease of use. The narrow sapwood is whitish to reddish brown or creamy pink. The heartwood varies in color from reddish brown to deep red or light reddish brown, usually with brown flecks and some gum pockets. Cherry is reported to be very sensitive to UV light, and changes to its characteristic reddish-brown, mahogany shade upon exposure. The grain is fine, but material with dark wavy streaks which are described as striking in appearance are frequently found.
Texture is fine and uniform, and the wood often has narrow brown pith flecks and small gum pockets.
Luster is rich and satiny and finishing characteristics are good. Common uses include boat building, cabinetmaking, caskets, fine furniture, musical instruments, scientific instruments, sculpture, figured veneer, interior construction, handles and wainscoting. Turns very easily.