Sean Covey managed to turn out to be a really nice guy, even though he grew up in the media spotlight of his dad, inspirational speaker Stephen Covey. His parents worked very hard at showing him that money and material things were not as important as solid values.
Materialism is encouraged and taught by the media.
But teenagers don t realize that the media is driven by ratings and profits. People have agendas and try to push the envelope. Parents have to be aware of the effects and power of the media. It s parents who must step in and teach the value of hard work and perseverance. Making the commitment needed to succeed in these voluntary areas teaches the value of hard work and discipline.