If it's a site for an organization, write an article about it in the newsletter. You might also want to consider a brochure or flyer. Distribute the information at meetings where your target audience gathers. Give your site constant care. Visit it every day, read comments from users, talk with your target audience about the site, and take every opportunity to remind people about the site.
Websites are works in progress.
The advantage of the Internet is that you can make changes quickly in reaction to what readers need and want. Filakovsky, for example, considers feedback from a variety of sources, including general visitors to the website, members, and council committees when making changes. That kind of feedback makes everything worthwhile. Cynthia Saver, RN, MS, is corporate editorial and production director for Nursing Spectrum.