If you want advance notice about upcoming sales, or if you just want to hear about what's going on at Nordstrom Rack, our outlet store, we can send you just that information. Soon, we'll be getting information based on your purchase history, so that if we know you like DKNY, we can make sure that you know when we've just posted a new line from DKNY on the site. One of the nice things about email is that it's a new way to reinforce your old values. For example, a customer who had received some smoked salmon as a wedding gift several years ago, back when we still sold gourmet food in our store, sent us an email to say that he had not eaten it yet, and that he wanted to know if it was still good. Our personal shopper told the customer that he would get right back to him.
Usability testing is a second great source of feedback.
We'll ask 100 or 200 people to use our site and tell us what's working for them and what's not. We incorporated lots of usability feedback when we relaunched our Web site this past June. It has an improved search engine and a new checkout feature, as well as a whole new look. And being a great brand means keeping our promises to our customers. Nordstrom's reputation is built on putting the customer first and on the trust that comes with that commitment.