Expect Universal to launch some kind of Entertaindom-style experience in 2000. As for the other companies, to really appreciate the synergy Moloshok has been able to achieve, watch how other entertainment giants won't be able to duplicate it. The real excitement will come from music makers and innovators like Chuck D. Music makers have arguably defined the Internet. Many of them will go away. But once again today's irreverent audience of teenagers and GenXers will look to the Internet for the next hot trend.
Music provides that and advertisers know it.
Filmmakers of all stripes are also making products for the Internet, despite the streaming technology challenges still to conquer. But once this crop of filmmakers moves beyond the novelty phase and actually starts to focus on content and commerce, Internet users will start to rely on Internet films. That means an audience will start to take shape. And where an audience takes shape there are usually advertisers waiting in the wings. Profiles Copyright 2001 INT Media Group, All Rights Reserved.