Merge and acquire By Steven Schwankert Asia. To date Sina has played its cards closely. However, Mao made it clear that he believed that Sina would maintain its lead in the China market. Clubs are easier to monetize.
Monetization is the name of the game in the post-bubble Internet industry.
He did not go into detail but said that the company always considered the incremental cost per page view, and ensuring that cost continued to fall even as page views increased. He said that Sina monitors its own numbers through independent auditing firm ABC Interactive, which he said also provides such services to America Online and Lycos. Sina currently claims approximately 25 million page views per month. Mao took a similar view toward the company's stock price, which has taken a hit as part of overall Nasdaq devaluation and growing disinterest in China's Internet market. The company will continue to focus on the global Chinese audience, not just the Chinese mainland, because of the value each of those markets can provide in terms of revenue and traffic, he said.