ResponseLogic DRM technology allows site owners to instantly modify messages, content and look and feel according to what they know about each visitor. Such continually improving customized treatment builds customer loyalty, leading to repeat visits and repeat purchases. If you know your online visitors better, you can serve them better. You can synchronize your site with their interests. You can sell better.
People appreciate special treatment.
By offering relevant products, services and incentives within a customized look and feel, you deliver the higher level of service that earns customer loyalty. As you make smart recommendations on select products and services and facilitate a positive buying experience, you'll build higher value customers, and you'll see greater revenues and escalating repeat purchases. Most web customization solutions draw from only one of these data pools. The two differ in the data and process used to generate recommendations and in the action that follows each recommendation. Collaborative filtering uses a bank of customer data collected from questionnaires and past purchases to designate audience segments.