Independent professionals in other fields choose diverse ways to strut their stuff. Beyond that, a free agent's Web site must offer a basic marketing message and business information crucial to potential clients. The site should describe in some detail the key services offered and how those services benefit clients. Finally, when it comes to staking out virtual territory for your professional practice, you need to prove that you're master of your own domain. After you buy that domain name, your Web hosting service will probably throw in a generous 20 MBs or more of disk space.
Some professionals are justified in using images heavily, given their specialties and audiences.
Knowing that his clients and prospects typically have a cable modem or DSL Internet connection, if not a T-1 line, Ricca feels free to load up his site with illustrations. Of course, design is about more than just graphics. Often, the temptation to heap graphics on a site segues into unwarranted affection for flashy Web technologies, including Flash. First, prime your site with all the relevant keywords, which should be entered as HTML metatags. Second, submit your URL to the major portal Web sites for inclusion in their directories.