The campaign timetable was closely followed. Specific gift plans with donor recognition were offered. A campaign plan is based on sound fund raising principles. The plan emphasizes spending time and energy where the most funds can be raised. People give because they are asked.
People respond to a winning cause.
Donors respond to specific requests for support. Donors respond to peer solicitation. Create a campaign atmosphere. Enthusiasm is contagious. Relate a gift to a specific need or project.