The National Association of Home Builders anticipates 903,000 new home starts this year, while there will be more than 3.5 million sales of existing homes, according to the National Association of Realtors. By 1990, the number of households are expected to increase another 15 percent to 101.1 million, Mariani reports. These facts alone paint a future of opportunity for landscapers. But they do not stand alone. A significant population change is already underway.
More people means more sales.
In addition to the growing market, nurserymen can look forward to a new type of upscale consumer. Fifty-one percent of the landscape customers are male. 56 percent are 30 to 49 years old, and 46 percent are married with children. Half live in the suburbs. This expanding, upscale market means more business for the nursery industry.