The British Council in Wales works in partnership with the Arts Council of Wales through Wales Arts International. The image of Wales abroad as represented by its artists is one of a distinctive individual culture, of a dynamic, self confident and risk taking people, a place of innovations and traditions, of richness and diversity. The music scene in Wales is very diverse, a traditional music cd has been produced to act as a reference for promoters, agents, the media and other workers in the field. A selection of music from Wales was chosen to represent its rich and diverse traditions. Some of the artists involved were Kilbride, Llio Rhydderch and Ferndale .
More work is planned on the promotion of traditional music in collaboration with trac.
Wales Arts International plays a significant role in the political, economic and cultural development of post-referendum Wales. It works as a one-stop shop for Welsh artists working internationally, aiming to increase the international activity, profile and influence of Welsh art. Since its launch in November 1997, Wales Arts International has given grants to help over forty groups and individuals to show their work in over fourteen countries around the world. Two brochures have also been produced showcasing the various arts and arts venues in Wales. The British Council is the United Kingdom's international organisation for educational and cultural relations.