One, you get a baseline about where you stand in regard to the diseases that are going to cut your life short diseases you can do something about if informed early on. Secondly, we educate consumers, who don t look at health care the same way ever, after experiencing the program. People who come to see us are concerned about their health. The Baby Boomers, enjoying relative wealth, want to live longer and better, so they re looking for answers right now and are willing to pay for them, says Fred Fey. Customers are usually screened at HealthScreen America s Jacksonville location, but mobile operations are a growing part of the business, bringing services directly to the customer.
New sites are under consideration, with an eye on markets in Atlanta, Dallas, and six other cities.
The Fey brothers, veterans of the health-care industry, came up with the idea for health screening while running HMOs. In an HMO setting you want to know who the potentially chronically ill patients are, says Fred Fey. That group decides whether or not the HMO makes money, since they use at least 80 percent of the resources. It made sense to find out who this population was in order to better manage their needs and remain profitable, he says. You measure what you value, and if you value your life you ought to measure it on a regular basis.