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The lessons learned during Odwalla's 1996 E. coli crisis have guided the juice company to financial recovery and explosive growth. When Odwalla Inc. CEO Stephen Williamson learned that his company's apple juice had been linked to a strain of deadly E. coli in Washington State, he feared that his company would never recover. In the span of one week in late 1996, Williamson found himself at the center of a human tragedy and a business crisis that could have destroyed Odwalla, a company built around its commitment to healthy products. Then a little girl named Anna died from our apple juice, and Odwalla's world changed forever. Our company will never be the same.