Those that make it happen. Those who watch things happen. Those who wonder what happened. We provide that information as a foundation for your overall marketing effort. Marketplace research begins with numbers, a study of existing demographic data and sales figures, and can include interviews, telephone surveys, polling, mall intercepts and focus groups.
Research pays for itself in successful outcomes.
Communications Marketing Audits Just as importantly, we can gather information about your own business with a Communications Marketing Audit - a survey of perceptions about your business, and an open discussion of how those perceptions mesh with the realities of the marketplace and your marketing goals. An audit provides the objective viewpoint of an outside facilitator and helps to integrate all the elements of your marketing mix into a single program for coordinated action. The plan will help you determine which areas need attention, help you to allocate your resources wisely, and provide a benchmark for evaluating your efforts a year down the road. Even if you're on the right track, you'll get run over if you just sit there. Our media plan is the vehicle your message rides to reach the greatest number of your potential customers with effective frequency at the most efficient cost.