The simulation is available on compact disc from Harvard Business School Publishing. Students play the simulation individually on their own laptops or personal computers and compete with the game rather than with other students. As a result, they can learn at their own pace and focus on those elements of marketing strategy that they find most intriguing. Importantly, the simulation is interactive and students receive memos and videtaped messages from company executives, customers, and functional colleagues as situations warrant. The simulation game is dynamic.
Students make decisions instantaneously and receive immediate feedback.
Typically, students take around three hours to master the simulation. Software, instructors' manual, and participant manuals are available from Prentice Hall. As with traditional simulations, students compete in teams against one another. Each team manages a manufacturing firm in an industry populated with five competitors. Competitors produce a fictitious and innovative product line, Korex.