Demand and, hence, markups for products vary. Some companies specialize in high volume and fairly low markups while others will only distribute those goods which ensure them a fairly high mark up. Because of proximity to and the strong influence of North America, strategies which prove successful in North America are generally used successfully in Jamaica. Advertising is primarily done through radio, television, the press and billboards. A number of advertising agencies have national coverage.
Radio is the most wide-reaching mass communication, with seven authorized radio stations.
Jamaica is reviewing the implementation of a system for licensing cable television. It is currently being proposed that there be no local advertising on the cable system. The cable channels will, however, be likely to have advertising from companies advertising through the international network. Jamaica has two morning dailies and one afternoon tabloid. There are several weekly and biweekly periodicals and magazines.