It's at this point that smart lawyers activate their e-mail programs, type the questions in a short message and send it off to a group of approximately 800 marketing experts worldwide. Within minutes, answers start popping into the inbox. You can find answers to these and just about any other law firm marketing question through the LawMarketing discussion list. The discussion list has operated continuously for three years. It's designed for lawyers, in-house law firm marketing directors and outside law firm marketing consultants.
Members compare notes so they can be more effective in promoting law firms.
The list works when a member addresses an e-mail memo to the central computer, which then distributes the message to all 800 members. For those who can't handle that volume of e-mail, a digest of messages is sent out once daily. One of the members' favorite features is a searchable archive of past discussions and messages. This is handy when a lawyer wants to look up past discussions of recurring topics. At the member services section of the site, members can choose to receive individual messages or daily transcripts of messages.