Also, listeners may change stations to avoid commercials. Newspapers Newspapers permit an advertiser to reach a large number of people within a specified geographic area. Newspaper advertising has several advantages for the small business. An advertiser has flexibility in terms of ad size and placement within the newspaper. Exposure to the ad is not limited, so readers can take their time with your message.
Short deadlines permit quick response to changing market conditions.
Magazines Magazines provide an advertiser with the means to reach highly targeted audiences. Specific groups can be reached by placing an ad in a magazine whose editorial content specializes in topics of interest to that target. This is true of both consumer and business publications. Audiences can be reached by placing ads in magazines which have well-defined geographic, demographic or lifestyle focus. Outdoor advertising is typically used to reinforce or remind the consumer of the advertising messages communicated through other media.