User Expertise Users can be divided into novice and expert users. When designing for novice users, the primary style issues are consistency, simplicity, and clarity. Consistency gives the novice a sense of stability and control which enhances their confidence when using a new system.
Simplicity is self-explanatory.
Clarity keeps the user from getting confused by too much irrelevant information. Expert users use systems frequently, and know how to get around the Web quickly. They can become quite frustrated by the bandwidth limitations of the Web. There are as many different types of user personalities as there are people in the world, but when classified by their reasons for using the Web, users generally fall into main categories. Catchy introductory pages are something that surfers like.