When someone or a family or a social-cultural group tries to influence you, there are several ways you can respond. You can argue and rebel. Compliance , as we have seen in the Asch and Milgram studies above, is agreeing with the request or idea in order to get some payoff, perhaps just to avoid unwanted consequences. Thus, family members may gather at Mom and Dad's every Sunday, because the parents would be hurt if the children didn't. Likewise, students do homework to avoid a low grade.
People do hard labor for money.
Take away the grading system or the pay, and the work won't be done. Identification is where you want to be like someone else and, thus, do and think what they do. Thus, if your favorite aunt is a singer, you may study hard on your voice and guitar lessons in order to be like her. If your father is a republican, you may vote that way because you identify with him and respect his political views. If you start to dislike that person, your actions, ideas, and values may change.