Charnos challenged Seymour Powell to rethink the fundamentals of bra design and develop a new structure that would enhance bust shape and support without sacrificing comfort, especially for fuller cup sizes. The results of their quest Bioform by Charnos was revealed in a follow-up Channel 4 documentary, Brand New Bra , transmitted on the Tuesday 24th October 2000. It has taken Charnos two years to develop the Bioform . To ensure that the optimum cup shape was developed for the Bioform , a large sample of women was digitally scanned. Charnos also had to search for a non-allergenic, breathable and odourless material capable of withstanding washing machine and dryer temperatures without degrading or deforming.
More sizes are due in the new year.
NOW Buy the Bioform now at Maple Drive.