National Radio News is a comprehensive international and national service able to draw on the considerable resources of Australian Associated Press , Sky News and the BBC World Service . Unlike many other news services NRN has a truly national focus in its coverage of Australian events and is not biased toward any particular state or city perspective making it particularly appropriate for distribution throughout the widely dispersed stations of the community sector. While NRN is a not for profit venture and has implemented a progressive pricing policy to ensure that the service is affordable for all stations cost remains an issue. See our pricing structure for more details. Fortunately, not only is it realistic to expect that the cost of the service may be defrayed through local sponsorship we believe that it is a potentially large revenue source for most stations if marketed astutely.
News is inherently attractive to corporate sponsors.
They understand as a matter of commonsense and from their own experience that news bulletins heighten audience attentiveness. Delivering a message in close proximity to news increases its effectiveness. Consequently marketing sponsorship packages associated with news is made much easier as a result and a significant premium on standard rates may be imposed. Targeting NRN Clients You have to target your clients carefully. Go for high cashflow businesses or corporations who can spread the cost easily.