Dave Sche-none, Nike director of corporate design, said consumer values impact the company's design philosophies.
Officials continually are on the road, talking with athletes, whom they consider their clients.
The other has to come down in the future. Schenone and Nelson Farris, Nike director of corporate education, were guest speakers at Hastings College's 1998-99 Artist Lecture Series. They talked to a group of students Thursday. An alpha consumer represents 3 percent of the buying group. Right now, he and his buddies are wearing spike golf shoes in the streets of New York.