It's a great win-win situation. We are trying to make .tv a worldwide-known brand. They are the most recognised two letters in the world. Only about 15 percent of our customers are media companies, though that's the largest sector. Beyond that are the real-estate and technology industries.
Some companies believe it necessary to protect their brands.
They should be making a decision on it. The introduction of new top-level names goes back to last August. I look at those seven names and they clearly will be competitors. There was a very compressed timeframe. Icann fixed a deadline and got more applications than it expected and was determined to keep to the schedule.