When our students compete, when we sponsor a regional or local master class, seminar, or institute, that wonderful work does not reach a wider audience if we do not promote it. Guidelines for Media Outreach 1. Today, press releases are often faxed rather than mailed. If you are sponsoring a conference or seminar, PSAs are free and each radio station must donate so much air time to free Public Service Announcements. The PSAs cannot be a commercial.
Newspapers often print free cultural announcements in a weekly calendar of events supplement.
If you set up a standard release on the computer, you can print it off each month for meetings and recitals. Other - There are many other ways of publicizing our activities. Local chapters could share their ideas through their regional directors. Nuts and bolts - the 'seven commandments' of press outreach 1. It takes work and follow through, much like learning a difficult piece.