As more and more people access the Internet, web surveys are becoming an effective alternative to traditional market research methods. RRC uses HTML forms and CGI scripts written in PERL to conduct web research for a wide range of clients. This technology ensures that our surveys are available to anyone with Internet access, regardless of the particular browser they are using. To find out more about our web research capabilities, please visit the Online Research section of our web site. Scannable Data Forms Optical scanners allow respondents to enter their answers directly onto a a scannable form which is graphically designed for ease of completion.
Participants answer each question by filling in a bubble, similar to standardized scholastic tests.
The surveys are later scanned at a rate of 500 - 1,000 forms per hour depending on the length of the survey and the density of the data. The scanner itself is fully programmable, allowing for commands to be entered that route forms to an alternate bin for special attention based on certain conditions. For example, surveys rating a certain product poorly can be separated from others, perhaps to build a contact list for a follow-up study. Hand Held Electronic Data Collection RRC also employs an electronic data collection device. The system, an Apple Newton Message Pad 130 combined with a surveying package developed for Disney Entertainment, has proven to be an effective way to simultaneously capture and store data.