A costly campaign is not ideal, but a costly campaign that quickly begins paying for itself is much better than any campaign that fails to product quick results. Marketing must produce quick results. The only results that count are sales. Only sales income can start paying for the marketing campaign. You should never trust vague results such as brand recognition or market awareness will eventually turn into sales.
Marketing is only a momentary act of faith.
You lose the investment you ve made in the campaign. You delay the initiation of a better campaign. You have to decrease your growth estimates. You endanger existing sales and encourage your competitors to attack you. Click Here for the Answer and Explanation.