A recent study says wealthy donors are concerned about charities wasting their money. Build a relationship before asking wealthy people for donations. Once a relationship is established, communicate briefly and informatively. Wealthy people say they don't have enough time to make decisions, which limits giving. Includes links to sites and organizations referenced in the newsletter.
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Building Profitable Relationships that Last . A new standard reference for development professionals, executive directors, and boards. Too often this can be vague and unplanned. Follow Joyaux's steps and relationship building becomes tangible and strategic. The result is a handbook that every development officer should keep on their desk and refer to frequently.