The program contained so much information, you had to watch it many times to grasp it all. As you might expect, we gave them both. After five months, my statistics showed in increase of over 2,000 office visits compared to the five months before I aired the show. I have also printed direct-mail pieces that use the logo from the chiromercial. For an added fee, the mail house can select certain zip codes, age groups, income levels and homeowners I want to target with the mailer.
Marketing is a critical and essential component to establishing and maintaining a business.
All Rights Reserved, Dynamic Chiropractic, 2001.