Both want results in the end. How a prospect chooses an agency still seems arbitrary. That is why I detest run-offs with 15 agencies, then 10, then 5, then three and finally, a winner. The agencies spend a mint to compete. The prospect gets confused.
Victory is short-lived because the winner has to make up for the money spent in the hunt.
Well, they can't recover from the silliness of rounding up people from all over the U.S., flying them in, putting them up, diverting them from billable work and otherwise harming active service for real clients. Still in this business, you've got to sell, sell, sell. Then I realize that I am not in a position to say what I think. I am not an owner. I can't scream at employees.