Mining from the Web When advertising attracts prospects to the Web, keep them clicking with useful information. Then ask them to indicate the products or services they like, along with their names, addresses and phone numbers. The GoldMine Web Data Capture collects this information to create profiles of potential customers - automatically. And, instead of merely reporting the number of hits the site receives, Web Data Capture delivers precise lead information. As teams receive leads from various campaigns, responses can be tracked and analyzed to determine which media or messages were most effective.
Marketing can even track the volume of sales generated as a result of their efforts.
This sharply focused information invigorates the sales cycle and fuels business growth. Using GoldMine Sales and Marketing as its tool, the sales team can build new relationships and increase revenue. Selling With GoldMine Sales and Marketing, the sales team can spend less time on administrative duties and more time on selling. Sales managers also can create templates that prompt sales personnel on every step to closing a sale. Teams focus on the customer rather than the sales process itself.