In this section, we look at information currency and when you should charge money versus information. Besides using Web Business Engineering , I teach people how to create profitable Web businesses using advertising as the primary revenue model. The information on your websites is valuable, and your users should pay for it. This statement always brings snickers of disbelief from my students, who are quick to point out that no one is going to whip out their credit card to pay for a Web page unless there's extremely valuable information on that page.
Money is only one kind of currency that users can pay with.
After reading the legalese and continuing to the front page, search for a date by clicking on the Search Ads button. The first time you do so, you'll be forced to log in, register for a secret name, provide contact information, and place your own personal ad. What you've just done is an example of an information payment. The information that you provided is currency in two ways. Second, even if I don't convert your information into cash you're still giving me something of value because my database of personal ads grows.