The American Marketing Association defines marketing as Athe process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing involves, but is not limited to, such diverse activities as selling, marketing-information management, advertising, product design, distribution, pricing, purchasing, and financing. It is performed in profit and nonprofit businesses, organizations, and agencies of all types and sizes. Marketing is, therefore, a multi-faceted, critical business function that is interwoven with such social sciences as economics, psychology, and sociology. Its successful performance depends on the application of mathematics and communication skills and the use of critical thinking and problem solving.
Marketing is characterized as dynamic and changing.
Marketing Education is a distinct discipline that integrates concepts and applications throughout the curriculum. The successful implementation of marketing activities requires the ability to evaluate, select, and apply technology tools and resources. Marketing employment opportunities are quite diverse in that they incorporate all industries, a variety of marketing functions, and various occupational levels. The levels of responsibility range from entry-level positions through business owner. In today's society, individuals face a competitive environment that demands creative, innovative solutions to new problems and new opportunities.