They appreciate that the business is rapidly changing each day and know that the changes are hard to anticipate. They are sure, however, that the industry has those elements that make it not only great for the time being, but that insure its permanence. We all want to get the most for our money. There is no place where one call get more amusement for his dime or quarter than at a motion picture theater. That is the keynote of one of the great factors of stability of the motion picture business.
Movies supply a natural demand and give value at a low price.
T he automobile business, which is often compared to the motion picture business, is a great industry that has had an unusual growth in about the same period that the Movies have developed. But automobiles come within reach of a comparatively small group of people. The Movies are in reach of all. Any business that is founded on dimes and nickles and a natural demand for play is bound to succeed. Convenience is another item that makes for permanence.