Whatever link is used should be on a firm's home page or on the first page after entering a Web site that has a splashy graphics introduction. Visitors looking for recent articles will not necessarily have the patience to keep moving from page to page searching for a firm's publications. There is little reason to place publications links only in specific practice areas, such as having bankruptcy-related articles on the Bankruptcy and Reorganization Practice Group page of a firm's Web site. Doing so diminishes the ability of the firm's publications to bring visitors into the site, because the main focus in practice area pages is on what is typically very dry prose describing the practice rather than on topical articles published in diverse and interesting journals or magazines. Another issue for firms to keep in mind is that they must regularly update the articles and other published materials on their Web site.
Nothing makes a site seem more obsolete than having only old publications on it.
Old, of course, is a relative term. This is not to say that a firm's Web site should have only new materials. Indeed, a long stream of employment law newsletters, for example, can demonstrate depth. And it is quite acceptable to put older materials in an accessible archive. But there must be some new materials on the site.