Motorcycling is not only cool, it sells. But, cool as it may seem, the edginess of '90s popular culture is present in motorcycling as well. The decade's design trends echo the rapid-fire change of politics and culture throughout the world. Nineties culture is about reference, not deference.
Old orders are swept aside, upstarts take their place, and, against the odds, they succeed.
Flying in the face of every contemporary motorcycle design rubric from Tokyo to Munich, Galluzzi recreated stripped-bare suburban specials in a production motorcycle. Erik Buell, a true individualist of American motorcycle design, picks up cues from a different landscape and then reshapes them. Equally comfortable in the Gen-X world of mountain biking or the racetrack's pit row, Buell has reinvented an American motorcycle archetype. While using only Harley-Davidson engines, Buell proves that American motorcycles need not embody the cliche of the noisy, fat boulevard cruiser. But, through the brilliance of designer David Robb, they found a new way to cruise.