Create your own darn budget. I know I have, and thanks to e-business there's a way around that thinking. Create your own budget by shrinking another one. You'll find a great starting place within arm's reach. Look at your bookshelf right now.
Print production is expensive, time-consuming and impersonal.
Done correctly, e-business is the polar opposite. Another effort I produced concerned internal distributions. Like the other advertising application, this one grabs digital images and materials before they get shipped off to a print shop. Post these pre-press resources on an extranet, blast an email to your target audience containing a URL and a password, and then stand back. When you return 80 percent of your budget and show use logs that indicate people are actually applying the information, you'll rule the high seas.