Competition for the adult learner market continues to grow and impacts how colleges and universities do business. Some reputable institutions are crossing state borders to establish off-campus sites in areas that appear to need alternative degree programs or institutional choice. Adult learners often require flexibility in scheduling courses, the option of part-time enrollment in pursuit of a degree, few hassles in the enrollment process, and affordable tuition. Institutions able to respond to these and other criteria are more likely to see increases in their adult enrollment. Politically the picture in Pennsylvania higher education is both competitive and confusing.
Phoenix plans to open another site soon in the Pittsburgh area.
Adult learners are their target clienteles. After being stymied in their goal of offering select bachelor s degrees, three Pittsburgh campuses were given the go ahead by the state. Alternative methods of delivering education are impacting enrollment in higher education. The establishment of Penn State's World Campus makes PSU a major player in the delivery of degrees, certificates, and programs via distance education. Maintaining quality and appropriate student services to this distanced population are critical.