In a move late last November noticed mainly by the advertising world, Coors punched enticement up a notch by going on the World Wide Web. A month earlier, Zima executives had the product's Internet address printed on the backside of the Zima label. Browsers first see the Zima spot logo superimposed over a visual of young, smiling people. Three icons invite users to learn about the product, join the Tribe, or write to Zima. Pages flow around short episodes in the life of a young 'Net surfer named Duncan.
Viewers can download sound bites and small product billboards to replace icons on their own screens.
I am right on the money. So when he sits down to write the cyberfiction, he pictures a white male between the ages of 25 to 29, he says. He realizes that minors might be attracted to the site and recalls kicking one high school off the Zima site since its inception. Recently, I was surfing and noticed this high school in Georgia where a student said he was 21 and we restricted their access to the Zima site. Others within Marelli's company team have pictured the Zima audience younger than Marelli.