The web has got real. The web has gone mainstream. Real business is being done. Real transactions are occurring. Real consumers, wanting to consume, are out there.
Most consumers have no interest in consuming enthusiasm and honest effort.
When the web gets real, it gets a lot more complex and expensive. The store that never shuts better not have its server down. All the forms and programming better be working. All the information better be accurate. There is still this lingering romanticism about the web.