The premium to buy an option is a fraction of the cost of buying stock outright. Except in the case of selling uncovered calls or puts, risk is limited. In buying options, risk is limited to the premium paid for the option - no matter how much the actual stock price moves adversely in relation to the strike price. Options have characteristics that may make them less attractive for certain investors.
Options are very time sensitive investments.
An options contract is for a short period - generally a few months. Options are less tangible than some other investments. Options aren't right for every investor and are just right for others. Options can be risky but can also provide substantial opportunities to profit for those who properly use this very flexible and powerful financial instrument. Information delayed 15 minutes.