They offer different limitations on what business you can conduct, the amount of traffic you are permitted, the extent of technical support and marketing support they offer, etc. Bandwidth restrictions can increase costs because you may be billed for people looking at your site without making purchases. There are technical difficulties involved in integrating the software used by third parties for your shopping cart and online payment transactions. If these are provided by the mall, they are responsible to ensure that there are few or no such problems. Broad marketing for established and potential customers Creating a perfect site is of no help until people know where to find it.
Web site hosting Some online malls only serve as redirection services.
In this case, you must pay for web site hosting as well as the mall fees. Domain registration makes it easier for customers to find you. Reasonable rates Rates will be based on services offered, market share and other aspects. Ensure that you are getting a reasonable service for the fees you are paying. Visitor counter and log file Counters and logs are important marketing tools.