The Hip a household name with its Don Smith produced slick and jangly catchiness. The festival attracts thousands per city appearance and features the added bonus of dozens of additional acts both from Canada and abroad. Despite all their success, the American market was an elusive dream. The band did sign a US deal through Atlantic to see their album released south of the border, but supporting tours were merely hit and run affairs with the label unwilling to invest in a definitive marketing plan to get the Hip known to the American public. The album came out in 1997 and was released, as usual, on Universal in Canada, but their previous distributor, Atlantic US weren't interested in handling the USA, so the band has been handling their own distribution stateside.
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