Operations are the name of the new game, Mr. Zell said. Real estate used to be all about creation, but it is becoming an industry with a focus on how to deliver a consistent message and brand and add value to properties. For Mr. Zell, the revolution in real estate is over, and the industry is now in an evolutionary state. The game, the stakes and the standards are changing, Mr. Zell said. From now on, to be successful in that industry means that you have to handle and lead that change.
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