With seven million customers passing through our doors every week we really can raise awareness of male cancers and everyman and encourage men to take their health seriously. ASDA is the first supermarket to team up with The Institute of Cancer Research to raise awareness for their everyman - action against male cancer campaign. Cartwheeling Kilts . Every year as part of the campaign, June is designated as male cancer awareness month. Testicular and prostate cancer are both on the increase yet research into male cancers is massively underfunded.
Surveys show that most men know very little about testicular and prostate cancers.
The Institute is setting up the first male cancer research centre to help fight these diseases.