We experiment with natural herbal remedies and alternative medicines. We read articles and hear friends discuss the prescription medications they are taking. Over the years, many of us have come to view prescription drugs like any other commodity. And now, many of us are trying to make informed decisions about new drug treatments from information in DTC ads and pamphlets sent from toll-free numbers. The advent of DTC advertising has added an entirely new dimension to our role in prescription medication decisions.
Most consumers have no medical background.
The first time we experience the health care system, we are very trusting. That continues until the day we make a mistake unknowingly about how to take a prescription drug or suffer an unexpected adverse reaction. We realize that we are the ones who have to live with the consequences of a prescription drug therapy, and we vow to become better informed. Many of us try to do research or find information about our condition and treatment. Some of us receive additional guidance in making wise decisions about how to manage our medications from health professionals and written information.