You can use the two-step selling approach with postcards to work for products and services as varied as computer software, bookkeeping and tax services, marketing services, printing and copying services and computers to name only a handful. They make over 5,000 different, pre-printed postcards you can have customized and even mailed for you. Use Postcards to resell to current customers. Fortune magazine found it is five times easier to sell to current customers than to acquire new ones. To reap the benefits of your investment in current customers, you should be continually soliciting business from them.
Postcards are one of the most cost-effective ways of doing so.
Use postcards like we did to remind our customers of our upcoming seminar. A realtor friend of ours makes it a point to send 10 postcards out a day to people he hasn't seen in a year. There is no limit to postcard use. Keep a box by your desk and for the next thirty days drop all the postcards you get into the box. My box has a postcards from dozens of local businesses including rafting, rentals, cleaning services and my local computer store.