Going beyond simple prescriptions such as speed up development , the author shows how 20 basic management systems and practices impact innovation performance. The discussion is theoretically informed and practical. It is designed to be useful both to practising managers and consultants and to academic researchers in this area. This book is intended for an international audience of practicing and future managers. The subject is marketing channels, the companies that come together to bring products and services from their point of origin to the point of consumption.
Marketing channels are the downstream part of the value chain.
The originator of goods or services gains access to a market through marketing channels. Channels of distribution are a critical element of business strategy. The ideas in this book apply to any channel, for any product service, in any market. The generality of the book is shown in its many examples taken from all over the world. These cover a wealth of different products and services, sold to businesses and consumers, selected from the worldwide business press, research and consulting.