While you may not have a national television show, every marketing professional has opportunities to gain visibility in your law firm. How you present yourself in these forums leads people to develop certain perceptions about you. Knowing what to say and where to say is one of the first steps in understanding how to position yourself. So, she worked daily to change her brand position through her words and actions. She accomplished this with a strategic plan of action that included providing insight and creative ideas well beyond party planning.
Most lawyers have little time and want their information short and to the point.
When writing e-mails and proposals, use bullets as much as possible and always be prepared to provide supporting data. Prioritize your information to demonstrate the benefits in their terms and use their language whenever possible. Look at the words that you use and where and how you use them. This sends a completely different message to your audience. You can showcase your capabilities by offering alternative solutions to a problem facing your firm or volunteering to chair a pro bono initiative for your firm.