Sure, optics are a dazzling technology. But too many investors have been unable to see its true colors. In the rush to build Internet businesses, many executives concentrate all their attention on attracting customers rather than retaining them. That's a mistake. The unique economics of e-business make customer loyalty more important than ever.
Online buyers expect freebies, lack loyalty, and purchase on price, says an e-commerce pro.
Online bill-paying is finally beginning to live up to its potential. New technologies are emerging that will enable businesses to reach customers whenever and wherever they are ready to buy. The focus of e-commerce will shift from content to context, knocking many corporate Web sites into irrelevance. Here's a road map for what's ahead. The B2B boom moves from the general to the company-specific.