It satisfies customer requests but doesn't necessarily create customer satisfaction. Customer service is reactive. Creating customer satisfaction is proactive. It recognizes that the product or service purchased is usually a tool for use in creating satisfaction. Every satisfied customer strengthens the perception of a difference that sets us apart from our competition.
People make that difference.
When each member of a company's team realizes that they make a difference, it becomes possible to satisfy customer expectations. Creating and maintaining this focus is management's greatest challenge. People listen to customers. People design and build products People perform service. People create expectations.