Our smooth ride over the recession is attributable to co-op farmers, staff workers and customers throwing steady support for our milk products even in economic difficulties. The Korean customers' love for Seoul Milk is a result of the cooperative's ceaseless efforts to produce high quality products. The cooperative is looking for a provincial site to build a fourth factory. It also is updating machines at factory No. 2, which was established in 1975. To meet changing consumer needs, Seoul Dairy Cooperatives is diversifying its product portfolio while accelerating its research and development plans.
Product development is an ongoing process.
People are more interested in health than before, and the cooperative is working on the development of health milk products such as high-calcium milk, cheese and yogurt. Seoul Dairy Cooperatives develops 20 or so new products each year. Cheese is a growth sector. Consumers increasingly prefer yogurts with medicinal effects. The company has a 31 percent share of the domestic milk market, and nearly 50 percent for cheese.