A faith-based worldview, it has changed over the years and now includes many people who would identify themselves as part of the religious right. Heartlanders propose to solve today's problems by returning to what worked earlier in this century. The Modernist worldview is what most people would call the mainstream. The Modernist worldview emerged with the industrial revolution and became the dominant paradigm early in this century. It grew rapidly throughout this century, but is now leveling off.
Modernists believe that progress and the good life are defined by increasing material wealth.
Modernists recognize that there are problem facing society but believe they can be fixed by adjusting the present system. Almost all of our contemporary political, business, media and religious leaders share this worldview. A new worldview, the Cultural Creatives, began to emerge and grow rapidly in the 1970s. The Cultural Creatives believe society faces significant problems and needs to reinvent its culture, institutions and practices to solve them and provide a future for our children. Cultural Creatives are seeking to reintegrate their values into their everyday lives and are ready to take action on a wide range of social, environmental and spiritual concerns.