They're not pitching cars or computers or hardware or groceries. Mr. Dowdle says. And consumers should ask plenty of questions before choosing a provider for the surgery. Scope out the surgeon Consumers need to get past the marketing and look at who's performing the surgery, Dr. Adam H. Kaufman, director of the corneal and refractive surgery service and an associate professor of clinical ophthalmology at the University of Cincinnati Medical Center, says. He has also led several symposiums training physicians in how to perform the procedure.
Most people choose their doctor because of their local reputation.
But he doesn't mean it as a compliment. Some of those guys out there are doing 60 eyes a day,'' he says. They include board certification and breadth of surgeries performed. The whole number thing is a marketing gim-mick,'' he says. Cost is certainly a factor in deciding to have the surgery, providers say, but it shouldn't be the only factor.