Demonstrators learn all about the products they are representing. They may train other Demonstrators, or inform general sales personnel about their product line. Based on their experience, the Demonstrator may recommend how to improve the product and provide better service to customers. Some Demonstrators use visual aids such as charts, slides, or films in the demonstration. They may lead tours of plants where a product is made.
Most department stores are well-lit and attractive, with air conditioning.
Permanent store employees often have a work area and storage space for their equipment and supplies. They must be strong enough to set up and tear down their demonstrations every day and carry their own equipment and supplies. Food Demonstrators are usually asked to supply a card table, table cloth, crock pot or electric skillet, cooking utensils, and other equipment. The areas designated by the store management for demonstrations may be cold or drafty. On occasion, Demonstrators work outside in a plaza or from a truck that is parked at a temporary site.