In addition, spin off products and services that rely on media industries generate billions. Commercial factors such as distribution, technical costs, labor costs, ownership and potential ad sales influence content. Advertising drives media businesses. Advertisers are guaranteed a number of consumers who will see their ads and who they target to buy products. Because media is intertwined with modern economic systems, we must consider the economic decisions that influence the content of the media and become aware of the place of media in the overall economy.
Media also seeks to shape audiences into political constituencies.