There's a feeling around the station that AW's fortunes have never been better. 3AW is a highly profitable part of Southern Cross Broadcasting, located in the same building. It goes to the root of the place, the history of it,'' explains Mitchell. It's a tight ship but by no means a happy one. But it's Price who exercises immediate power, meeting with presenters and producers, monitoring and intervening in programs, perhaps ringing a producer with a question to ask during an interview or to tell them to get someone off the air.
Price has a great news sense and fresh ideas, people say.
His standing at the station grew as he took over the drive show several years ago. Once he started his own program, that was it,'' says an insider. He loves the power and hates staff knocking on his door, the insider says. I always found radio ultra-competitive,'' says a former member of staff. However, Fletcher says she regards the station fondly.