Put together a litigation prevention program based on the issues clients have faced in matters you have handled. Set up meetings with clients to talk about the ramifications of certain actions. Include vignettes or summaries of cases in your biographies and marketing materials. Remember that clients are buying what you've done for other people. Focus your efforts.
Many litigators obtain better results by concentrating their marketing efforts on a specific target.
Find the conduits. Instead of trying to target prospective clients, see if you can identify people who come into contact with prospective clients needing your services. For example, a lawyer handling divorces may want to network with lawyers in large corporate firms that don't have family law services. Don't forget to thank everyone who helps you. Take a multidisciplinary approach.