A good example of the dual focus was Apple's Masters of Media display, an immense collection of exhibits demonstrating the production of many types of published materials. Still, it has hardly begun to challenge traditional processes. In a room with many hundreds of occupants, six hands went up. In his closing comments, Seybold pointed out that businesses, not individuals, have the fast Internet access necessary to make online communication interesting and productive. For businesses, the Internet changes the economics of communicating with customers and potential customers.
Print makes money.
That's the future, though, and this is now. We'll have a full rundown on the show in our upcoming Special Reports, but in the meantime, here are a few items that were not included in the Editors' Tip Sheet that was mailed to all subscribers with our last issue. Electronic delivery Ceneca steals the spotlight. The electronic-delivery market is caught up in a frenzy to cash in on the World Wide Web bonanza. Vendors are rushing to lay out gourmet dishes at the product buffet, but so far most of the customers have been happy to nibble the free finger food.