The conventional model of organizations has led us to view people in a linear fashion. We see them as a set of behaviors working mechanically towards the achievement of a set of tasks or concrete outcomes. Change we simplistically believe involves getting people to change their behaviors so as to achieve improved or altered outcomes. Real people have their own needs, objectives, feelings and psychological patterns of thought, feeling and action. They are highly complex sophisticated organisms who are capable of high order thought, rich spiritual experience and emotional transformation.
People have the potential to be great inventors, creators and communicators.
Real organizational transformation therefore takes all this into account. If we are going to lead or be a significant part of real transformation we had better increase our level of understanding on how real people actually function. Now, having said that, I wouldn't want to encourage you to seek out some pool of academic knowledge in the belief that it will open up to you all you need to know in this area. People assume that the information they need to bring about radical transformation can be found in a book, video or in a particular course of study. Our education and training has conditioned us to think that learning is an intellectual process.