Other general - used when a record fits into this category but does not have a specific term. Outdoor - advertising on signs that are located outdoors in public places. Examples include billboards, posters, buses, taxis and painted displays. Placement - marketing of a product by its appearance or use in a movie or television show. Often aimed at impulse purchases.
POP includes counter displays, window displays, store banners, aisle displays, etc.
Political advertising - advertising whose central focus is the marketing of ideas, attitudes, and concerns about public issues, including political concepts and political candidates. In political advertising, the product is either a person or philosophy rather than goods and services. Print ad coupons - coupons that appear in print sources, such as magazines and newspapers. Print advertising - discussions of print advertising in general , including both magazine and newspaper advertising. Professional advertising - advertising that targets members of a profession such as law, medicine, engineering, architecture.