Visit any business on any given day and you will immediately get clues as to what its corporate culture is. Researching Corporate Culture You can get clues about a company's corporate culture from annual reports, from the company's informational or promotional materials, and even from their website. All of this information helps you slightly adjust your image, attitude and demeanor to fit in most closely with that of the company at which you're interviewing. Work environments can be loud with laughter, or quiet and laid back. A company that encourages uniformity, for example, might encourage this with furniture and artwork that is the same, everywhere you look.
Personal observation is very helpful in figuring out what the corporate culture is.
Pay a visit to the premises at a busy time like lunch hour. Ask your networking connections whether they know anyone that works at the company you're interested in. Read the company's annual report and promotional materials. Don't forget that first impressions are usually correct, and lasting. You can even get a valuable impression of what the company is really like to help you prepare for an interview, even from the first contact you had with them.