We need to inform new as well as established faculty of programs and possibilities. We need to give them reasons to choose to listen to us. We need resources for more pro-active efforts to ensure positive stories in the media. We need to use the Internet creatively. Currently there is significant uneven development across campus in the construction and maintenance of web pages.
Some sectors have the resources and personnel, while others operate on a shoestring.
Finally, we need to revalue communications while refining our goals and audiences. We need to value our differences as well as connections and compatibilities as researchers. We all need to be part of the solution, which will take care, time, work, and money.