Introduction There is often a great deal of misunderstanding about marketing.
People often consider marketing to be the same as advertising.
Advertising is only one part of marketing. Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your clients and getting value in return. These activities include market research to find out, for example, what groups of potential clients exist, what their needs are, which of those needs you can meet, how you should meet them, etc. The following questions guide the reader to provide all of the information needed to complete a basic marketing and promotions plan. However, when the reader is instructed to write down an answer to a question, the reader may want begin drafting the plan now by writing down the answer in the appropriate section in the Framework for Basic Nonprofit Marketing and Promotions Plan.