This may be done by mail or by personal visit to the media. The news media may not use the press release exactly as submitted. If the media is interested in doing a more complete story, they will contact the Public Relations Office for additional information. News releases may be edited to fit the space available. Headlines are written by newspaper layout staff and not by the reporter or the Public Relations Office.
Many factors are important in obtaining coverage.
The Public Relations Office will make every effort to place the story but cannot guarantee coverage. F. Crisis Communications Professional communication to internal and external audiences under crisis conditions is important to the College. There is a crisis communications plan in effect for Southern Tech which is implemented according to the nature and the impact of the crisis. If there is any doubt regarding a situation noted on campus, Southern Tech members should promptly contact the Public Relations Office. Campus Safety should be notified immediately in situations dealing with crime, safety, or injury.