They don't want to step down from the quality of life they have at home. They want clean, centrally-located accommodations with elevator and maid service, close to public transportation, all at an affordable rate.
Rentals can be for as short as three nights.
They will be greeted by name by everyone from the housekeeping staff to the front desk clerk. They will have the choice of eating out or preparing their own meals in their own kitchen. They will enjoy the luxury of entertaining in their own living room and then later, sinking back into an overstuffed sofa and relaxing, surrounded by the comforts and charm of a fine home. Best of all, they will be able to enjoy all this at up to half the cost of comparably-appointed upscale hotels. These feature telephones, fully-equipped kitchens, private bathrooms, and color televisions.