And of course, the plugin is free. Just as children learn the difference between commercials and programs on television, they can also be educated about the Internet. Parents should take responsibility for their children, and some ads are allegedly better for the kids to see than some privately published sites on the web. Kellog's, for example, has an extensive site packed with games, advice, and links to sites for kids. Advertising once again benefits society in working with parents in looking out for children.
Society clearly benefits from a decrease in costs due to an increase in advertising on the Internet.
Those companies who are advertising on the Internet understand and respect the perceived negative aspects of advertising on the web and provide alternative solutions for the user. As society uses the Internet to its advantage at the lowest cost possible, it is essential that people work and learn together to establish and improve this powerful communications medium in order to benefit society as a whole.