It's that before, the products really honestly wasn't that good. There wasn't a lot of dollars invested into the product and as competitors, wants drive more traffic to their business model and to their sites, they do have to spend more on a more quality product, which just raises those costs. It's going to mean the quality is gonna get better. And I actually believe the price is going to reduce. It costs more, at this point in time, to deliver an image over 50 seconds or three minutes on a smaller line than it would to deliver an image over one or two seconds on a broadband line.
People feel, or are worried, about broadband.
This is going to pollute the Internet with people just downloading pictures, you know, again and again and again and then more. But it's actually better for the servers. It's better for the infrastructure of the Internet to allow people to download very quickly. So we feel that we can serve a greater capacity of numbers once broadband is there at better quality. Plus the better quality breeds a better user experience.