After that, you'll probably enter into a dialogue with your prospect and no longer need a memorized script. I have my staff make most of my follow up calls. If they have a prospect who needs more detailed information than they can provide, I follow up later. It's a better use of my time to be out appraising, rather than making cold calls. Once a prospect expresses interest in our firm, it makes sense for me to follow up.
Postcards are a great form of promotion.
Once the initial work of designing a series of cards is done it's very easy to keep your mailing plan on schedule. Try to develop a postcard campaign when your business is slower, perhaps during the winter season. When springs rolls around and you have very little time, you'll be glad you've chosen an easy form of promotion that can be labeled and mailed without a lot of effort. Patrick J. Butler is a State Certified Residential Appraiser in Illinois. Mr. Butler has a background in promoting special events for the shopping center industry and he provides marketing and design services to clients in the lending and appraisal industry.