It is an online resource for public relations, corporate communications and advertising professionals and includes PR Web Industry Watch and a number of interesting PR Web Destinations. Marketing Research is an excellent career track for those with an inquiring mind and strong quantitative skills. Three marketing research firms you might like to visit are Claritas Research , the A. C. Nielsen Company , and J. D. Power and Associates . J. D. Power is one of the leading firms in the area of customer satisfaction and is best known for their customer satisfaction work with automobile owners. Southern Illinois University at Edwardsville also has a MMR program in marketing research.
Retail management offers a challenging and constantly changing career track.
Whether with such major retailers as Wal-Mart, Sears, or J C Penney, with niche marketers or in your own retail business, retail offers lots of opportunity for people with ability. If you are interested in mall shopping, check out the Mall of America site or the largest mall in the world in Edmonton, Alberta, Canada, the West Edmonton Mall . Product management with major consumer goods firms offers constant challenge and significant rewards for those with strong skills. PDMA is a volunteer-driven, growing association of about 2500 members supported by a small professional staff in their Chicago office. PDMA's defining characteristics are its multifunctional, cross-industry orientation and membership, and the synergy provided by its three constituencies.