Suppliers of components, materials and equipment to the industry are playing an ever-increasing role on the CFD Teams in the appliance industry. Past issues of AM have reported on Partnership Forums at AHAM Annual Meetings at which key purchasing executives from the White Goods and Housewares segments stated they expect their suppliers to do more engineering work for them. That's the botlom line of any circulation evaluation. AM asks each subscriber if they, in the performance of their jobs, recommend, specify, approve or purchase products in 25 different categories. Following are a few examples.
Qualified circulation demonstrate the relevancy of a magazine to the market that it serves.
AM is first in overall circulation, and in the categories that demonstrate our relevancy and importance to our subscribers . . . AM has consistently delivered thousands more 1-year Personal Direct Request from Recipient circulation than the competition. The AM qualification form also asks subscribers whether they personally receive the competitive magazine. Copyright 2001 by Business News Publishing Co .