They must show that there is deep rooted and widespread concern for their issues. Grassroots support and local support networks are therefore crucial. It has also empowered these supporters by giving them access to information and the ability to lobby decision makers from their own homes. The internet also allows campaigns to be organised across national boundaries. Those corporations which operate across the world, seem to have a growing influence on how people live their lives.
National politicians seem powerless to halt their influence.
Campaigners are therefore linking up via the internet to give themselves a voice on the international stage. Companies themselves now feel under attack. Campaigners and activists are now focussing their attention to see if this new buzzword is just PR puff or whether there is any substance behind it.