The testing of the market place may range from written or telephone contact with knowledge able expert s regarding similar requirements , to the more formal Request For Information . Marketing The process or technique of promoting, selling , and distributing a product or service. Marketing The process of matching the abilities of an organization with the existing and future needs of its customer s, to the greatest benefit of both part ies. The result is an exchange in which the organization receives income through the meeting of customer s' needs and customers receive benefits that satisfy their expectations . Marketing The collection of information on market requirements , planning to select and budgeting to pursue segment s of those requirements , actively pursuing those segment s and analyzing results of the effort to improve the market ing strategy .
Marketing requires seeing the whole business from the client or buyer 's point of view .
Business development , selling and securing a contract are all subsets of marketing. The amount added to estimate line item s to cover payroll on- cost s, supervision , administration and profit . Alternatively may just refer to the overhead and profit added to the bottom of an estimate for purpose s of submitting a bid or invoice . Master Someone or something that has authority or control of others or other things, e.g. Master Schedule as a primary source of overarching schedule information . Master Schedule A schedule containing activities and milestone s corresponding to a high level of project control .