Right now a lot of people are more bent on making themselves feel better about the world, by looking at it through Prozac eyes, than on improving it. If you're in an environment mostly dominated by a male culture, many of the things you must do to succeed are more comfortable for men than women.
Marketing is the only core competency here.
By next year, the marketers just might have this whole place to themselves. Men are from Earth. Women are from Earth. End of story. Get DSL now.