Advertising also will affect postal rates. Do not assume that regulations are the same year after year. Be sure to include research, copywriting, preparation, editing, design and production of artwork, typesetting, photography or illustrations, printing and delivery. As a general rule, it is prudent to allow six to eight weeks for a simple brochure. While publications can sometimes be produced more quickly, a rush schedule generally inflates costs and compromises quality.
Printers schedule their presses well in advance.
When unexpected work causes them to break their schedule or demands overtime, it will cost extra. Another factor that often destroys budgets and schedules is making changes. Be sure about what you want to say and how the printed piece should look before the job is sent out. All rights reserved.