They are not outsiders. Aside from being the most objective, they may be the second most powerful people in the business, he noted, exerting influence on neutral ground, not in the presence of the owner. The fundamental objective of business ownership is the building of shareholder value, which means increasing cash flow, expanding profits, building equity and adding to the market value of the business. Entrepreneurs and founders, Jonovic noted, may do a good job of building value for themselves and their partners by combining talent and energy with the leverage of a short term, reactive focus. But, as the business grows, becomes more successful, the issues become more complex.
Outside threats increase and solutions take more time to implement and show results.
Professionalizing the business by properly utilizing outside advisors will help you plan and develop the kind of strategies needed to expand the firm's vision and ensure its future growth. He called it a commitment to success over the long term. Information on the FDU web pages is provided as a convenience for the University community and others seeking information. While the University intends the information distributed here to be accurate and timely, it is the responsibility of the user to verify the information.