Its Web site provides detailed information about bars in some 15 cities. For people with Palm Pilots or Web-enabled mobile phones, and perhaps for the more geographically challenged beer drinkers, the service is enhanced with GPS technology to give precise location details. While there are currently no U.S. locations detailed, Heineken does have expansion plans. Making Tracks Mapmaker Rand McNally is also teaming up with GPS and Palm to offer a new digital way to find your way around town. Enhanced with a clip-on GPS receiver, the handheld unit transforms into a portable, interactive navigation tool.
Travelers can see exactly where they are located on a map and check that against a destination.
They can also get directions to the new location and view what sights they will pass along the way. The new gadgets should hit stores in April.