I'm also a small investor and the price of blue chip stocks scared the hell out of me. While all of them had something to offer they also seemed to be geared towards investors who had some investing background and they all seemed to focus on those high priced, highly valued stocks I was trying to avoid. I needed some hand holding and education.
Most sites have an inherent conflict of interest that users are unaware of.
The dues are the single best investment I have ever made in investing education. The site has a public element, but the 'good stuff' is available only through Membership. I was a little unsure about what I would gain. I just wish I had more money back then. Your 'Averaging Down' strategy works like a charm.