Client-focused teams offer the client more value and the firm the opportunity to manage the relationship profitability. Our success as lawyers has been the result of individual effort. We are reluctant to rely on other team members for success. Try team training and team exercises using real life experiences. Technology - Law firm software and computer systems were not designed to provide profitability, market trends, and related client databases.
Most firms use their technology as big calculators and expensive typewriters.
Develop a client-focused database. The best way to get the technology working for the firm is to write out the marketing reports you would like to receive and work backwards to the creation of the database. Buy desk top publishing software and create a presentation and proposal center. These are the major impediments and they will require attention and action. Too many lawyers get caught up in the elegance of the planning process, fail to take action and eventually go into marketing denial and paralysis.