La Petite wanted to highlight its Journey curriculum, which is designed to give children, at each stage of development, a beginning foundation for success in school and a lifelong love of learning. La Petite s program was different from others because of the commitment La Petite Academy placed on the program s development. With input from leading experts in the field of brain research and child development, La Petite designed programs which were not only fun for children, but which actually helped them to grow and develop. Through focus groups and advisory committees, La Petite Academy learned that parents were very interested in these issues, but quickly became turned off if it seemed too scientific or too clinical. Market Research Tips 1.
Surveys are wonderful for gathering demographics like age, gender, income, and purchasing habits.
Use focus groups for more subjective issues like colors, textures, product use, impressions. Know what you want to know. Ask specific questions. Instead, ask Tell me the five things you like best about this crib and two things you would change. Inexpensive and effective focus groups can be created using temporary labor.