People are concerned about privacy, particularly on the Internet.
While many studies have provided evidence of this concern, few have explored the nature of the concern in detail, especially for the online environment. We hope our results will help inform both policy decisions as well as the development of technology tools that can assist Internet users in protecting their privacy. While this is not a statistically representative sample of US Internet users, our respondents are heavy Internet users, and quite possibly lead innovators. As such, we believe that this sample is important for understanding the future Internet user population.