And remember that your readers can respond through e-mail. Take care in writing, editing, spell checking, and proofing the message as you would if you were sending hard copy. Avoid fancy formatting that can make the message difficult to read. Write a subject line that is clear and relevant but that avoids giving away your main point. Keep the message short.
Readers are reluctant to read long messages on screen.
Often, readers will print long messages, which means that long messages should often be sent in hard copy.