Initially, there was a great demand for literature from the churches. This later led to difficulties as New Man overestimated the market for books, a situation from which it is just now recovering. New Man has published 84 titles to date. The first attempt failed because of involvement with the wrong people on the wrong basis. Its idea has been to have an evangelical publishing house, based in the evangelical market, but eventually breaking into the secular market.
Much more work needs to be done to attract the general lay reader.
In evangelical circles, people are not used to reading good, solid books. This project was unique in many ways. Coordination of the work over four years and with a team of 16 people responsible for the various parts was a true learning experience. The response greatly exceeded expectations. The first two print runs, totaling 5,000 copies, were sold out weeks before they came off the press.