Targeted demand can be met. Intended outcomes will result in significant improvement in the targeted needs or problems. Intended results can be achieved, measured, documented, communicated and marketed. CCE can contribute and make a unique difference in the problem or need. The identified role is grounded in current or emerging research and experience based knowledge and is uniquely appropriate for CCE alone or in partnership with others.
Programs address priority needs and the organization is accountable to all stakeholders.
Resources needed to conduct the program are identified, justified, and used efficiently and effectively. Accountability needs and monitoring, evaluation, and reporting plans are defined. The proposed program activities are well defined and achievable. Implementation plans are audience-centered, feasible, flexible, and comprehensive. Indicators of progress are identified and lead to intended outcomes.