Most users will stare at a blank page for only about eight seconds before clicking the Stop button or moving to another site. Complex graphics, sound, and video can take a long time for a user to download, which may reduce the site's traffic. Too many colors are overwhelming and make a site difficult to view. Two or three colors are enough for a good design. Background and text colors should be checked for contrast and readability.
Visitors appreciate easy navigation.
If a visitor has to click too many times to reach specific information, he may give up. Data needs clear labels to guide the visitor to the desired location. Volumes of information are available to help with the graphic design and layout of a Web site. The Internet abounds with design strategy. 8 Make sure that the text color and background contrast enough for easy readability.