My mom's on e-mail, and so are my brother and my three sisters. So are my Mom's two best friends. E-mail is rapidly becoming an exciting, effective new way to communicate with your donors and potential donors, as well as the other people you serve.
Some nonprofits find that more than a quarter use e-mail every day.
Different programs can offer different newsletters. E-newsletters save on design, printing, and postage, and it costs the same to send to 10,000 donors as to 150. Build an e-mail list of activists and alert them rapidly and cheaply. Send an e-survey. You'll get a great response rate, it's fast, and it's cheap.