Publishing a professional newsletter helps establish your company as an authority and leader in its field. It also improves name recognition and sets your company apart from the competition in the minds of readers. A newsletter allows you to give more in-depth information to readers than an ad. This is especially important when you're trying to educate consumers about complex products or services. Once customers fully understand the many benefits of your products and services, they'll be more likely to buy.
Newsletters have a longer shelf life than ads and are more likely to be read by multiple people.
Chances are you've probably received a newsletter in the mail, read it and passed it on to a coworker or family member who was interested in the information. Or you may have clipped an interesting newsletter article and posted it on a bulletin board. Ads, on the other hand, are rarely clipped and posted or shared with others. Newsletters can be used to attract new customers, increase repeat business from existing clients, enhance your company's reputation as an industry leader and improve customer communications. However, a customer newsletter will only be effective if it is carefully planned and looks professional.