The problem was that the technology to make this happen in a user-friendly, scalable way was just not there. I actually shopped these ideas around at Time Inc. and carried them with me while at InfoSeek. It wasn't 'til I left InfoSeek and took a year off to travel Europe when I really re-focused on the idea and found that the technology was ready to bring it to fruition. After showing the idea to many of my publishing and Web constituents, I knew there really was a need for this type of product. So we started about a year and half ago, and we are out there now with a terrific product and back-end technology that is gaining traction, quickly.
Most people think and access information visually.
People have real issues with text search, whether they're trying to find out about a house, garden or parts within an engine. We've expanded this visual interface to illustrate abstract concepts like how a 401K works or how to save money for your kids' college education. A Sticky seems to be the right approach. It is unique, profitable for us and for customers, and scalable. A Sticky can act as a device on site to improve hang time and time spent with the brand.