The pluralist challenge Sharing the Gospel in a culture that has become radically pluralist and relativist poses new challenges. The rules have changed. We cannot easily appeal to their understanding of the meaning of the universe, or the reality of good and evil, or the truths conveyed in the great works of civilization. Instead of being seekers after truth , people have become shoppers for viewpoints . They are more interested in how an idea affects their lives than whether it is true or false.
Pluralism creates a constant propaganda war in which divergent views vie for people's allegiance.
And as we all know, the market is driven more by impressions than by substance. In a world in which people often won't respond to the traditional apologetic tools, we need to share the faith in a way modern people will find attractive. But when you apply this to the world of religious ideas, some turn up their noses. It is all just too vulgar and cheap for their taste. Think of how Jesus spoke to His culture.