The conference will be designed to help lenders meet customers needs and to help producers understand financial considerations of their businesses. The bags feature the U.S. pork logo on one side and the processor's logo on the other side. Co-identifying U.S. pork with a familiar Russian product eases consumer apprehension over imported foods. Unlike many western countries, plastic bags are an expensive necessity to many Russians who reuse and sell plastic bags. The bags raised awareness of U.S. pork in retail outlets.
Pork is the official meat for the racing series.
The pork industry sponsors the Pork. Mo. The promotion plans include a consumer sweepstakes, grillouts, showcar appearances at stores and grilling at the racetrack to bring more visibility to pork. In 2000, similar promotions during the racing season increased pork sales by 8 million pounds.