While it may be possible to reduce children's media exposure, it is impossible to completely shut it out. Therefore, children need to become savvy, critical consumers of media products. If they do not become media literate, they are not going to be prepared for responsible participation in our media-saturated society. Media literacy is the ability to access, analyze, evaluate and produce communication in a variety of media forms. Those forms include television, print, radio, CDs, the Internet, computers, videos and video games.
Media dominate our political and cultural lives.
Media provide powerful models for values and behavior. Media influence us without our being aware. Media literacy can increase our enjoyment of media. Media literacy can make a passive relationship active. Becoming mediate literate doesn't mean learning through media.