The Valentines I see in racks are testimonies to emotion over common sense and the temporal over the long-term. From my point of view, the only good relationship is that which lasts. It requires hard work and constant attention. That is a definition of what PR practitioners are supposed to do to keep target audiences supporting their organizations. But, even in PR we don't respect relationships.
Truth hurts in relationships but truth is better in the long run.
It is better, as we so often say, to tell the facts about ourselves before others do it in ways that we don't like. You're not so young either, but I don't care. Wouldn't that be refreshing. Well, about three years ago I was interviewed through the Internet by Indian journalists. Since then, I have been contacted regularly by Indian PR students, practitioners and agency owners.