Meanwhile, an increasing number of listeners and p.d. A few stations have sought alternatives to TOTN , which in turn has fueled a push for new, innovative midday programming. Two years ago, Giovannoni and colleagues gave the same advice at Audigraphics seminars. In some cases, he said, station execs are even waiting for midday staffers to die. He told p.d.
People do listen to radio during middays.
The use of radio in middays is virtually the same as it is in morning drive, but we're just not getting a commensurate share. As of spring 1999, public radio enjoyed a 4 percent national share overall. On Sundays, public radio's share usually exceeds 4 percent. Saturdays' middays are slightly depressed. But weekday tune-out creates a crater in public radio's share.