Kent Nakamoto, Department Head Don G. Rieley, Career Advisor I. Description of the Field Marketing consists of the spectrum of activities that join production of goods and services with the consumer or industrial user. Marketing management consist of planning, implementing, and controlling marketing activity. Included among these activities are such things as helping to design products or services to satisfy customers' needs, designing pricing strategies to achieve profitable utilization of resources, implementing distribution procedures to obtain a smooth flow from production to use, and evaluating the personal selling and adverting operations to assure that users have sound bases for their buying choices. Marketing management is closely affiliated with such social and behavioral sciences as economics, sociology, and psychology, as well as such quantitative disciplines as accounting, statistics, management science, and computer science.
Marketing management consists of planning, implementing, and controlling marketing activities.
The undergraduate program in marketing management is designed to offer the student a broad business education with an emphasis on professional training for development of marketing strategies and management marketing operations. Numerous specializations are afforded by the field. Specialization in either market can be easily accomplished in the marketing program by selection of electives. Other specializations may be achieved by the same procedure. In addition to the undergraduate program, the faculty in marketing management offers a master's and a doctoral degree for those students interested in more technical positions such as in marketing research, more rapid promotion with certain employers, or positions in education.