The workstation wars of the '80s bear this out. For example, Apollo's DomainOS is still regarded fondly as an integrated network environment that was superior to Sun in many ways. But while it may have been technically superior, DomainOS used proprietary networking protocols and couldn't inter operate well with networking standards. Sun was more open than Apollo, and was able to position itself as the open solution. As we all know Sun won, and the other workstation manufacturers like Apollo went away.
Open standards win.
However, Microsoft benefited tremendously from the open standards of the IBM PC platform. Once again, open standards win. As open source software developed by the Free Software Foundation's GNU project became a serious alternative, a variety of less open software vendors were driven out of business. GNU gcc has cornered much of the compiler market, driving competitors like Lucid out of the business. Again, not many.