March 1997, pg 24. Every year during AALL's Annual Meeting, the Public Relations Committee hosts a meeting for the Chapters' Public Relations Liaisons. This session is geared to give each Chapter specific public relations information that can be used on the local level.
Press releases are an important element in the public relations efforts.
They allow the opportunity to publicize a Chapter or special event. They reinforce the concept that we are all professionals in a professional organization, and, as such, are a force to be reckoned with. In order to be taken seriously, the press release should be used when you have something to say or to commemorate a special event. A press release on the election of new officers or a milestone Chapter anniversary is appropriate. You have a better chance of having your press release used in a newspaper if the reporter can immediately incorporate your press release into an article.