We stop going to sleep at normal bedtimes, and we play outside our sandboxes. Email marketing just gains steam and is accepted as a solid way to communicate with customers, as long as companies play by the rules. Opt-in is one of those rules. Some play fair, but many don't. Noisy chaos reigns on the playground.
Reality hits home.
Parents take you to kindergarten, where you learn to play with others and respect your elders. VCs take you to the cleaners and get out while the getting is good. In the meantime, your inbox is inundated with spam. First grade is here, and it is time to start learning what real life is all about. Indeed, we all should take a look at the basics.