To engage with all Area Tourist Boards to begin implementation of the action plan to establish the integrated visitscotland local area network 6. To have a preferred bidder for the Public Private Partnership for Scottish e-business by September 30 7. To seek an immediate meeting with the Chairmen of Scottish Enterprise, Highlands and Islands Enterprise and the British Tourist Authority to ensure a co-ordinated approach to the industry s recovery and beyond 8. This plan is about the future and it is the starting point for an enormous challenge to make a 3billion contribution to the Scottish economy. The Board has unanimously agreed to devote as much time and effort as is necessary to ensure it succeeds.
Tourism is one of Scotland s largest industries.
For every 1 visitscotland spends on promotion 6 is generated in return on behalf of Scotland s tourism industry.