In Steering Poor quality work makes good PR difficult. Steer your efforts toward offering consistently high quality services and products. Make sure your staff is well trained and that you are well organized. Don't take on extra services that you and your staff can't give the attention they deserve. It's better to do fewer things well than many things poorly.
Most law libraries are components of a larger organization.
Whether you are part of a law firm, a university, or a public library system, make sure that your public relations efforts, like all your library services, promote the overall goals of your parent organization. Sell yourself as an essential part of the whole, not a free-standing service organization. The legal landscape is constantly changing. Information technology is changing faster than anyone can follow. Don't put all your attention in just one direction.