If, however the messages are frequently being revised, the representatives do not have the opportunity to perfect their delivery of the messages, diminishing the likelihood of the message being well received. Moreover, when the key messages are changed frequently, the learning curve of the representatives slows, and the representatives themselves may become confused and frustrated. The fuel required to run this machine effectively is list. When you run low on fuel, the engine will not perform as well, and may cease to operate at all. The consequences of list shortages are increased costs and loss of productivity.
Ongoing programs designed to produce a consistent lead flow over time, require consistent refueling.
Failure to plan and deliver timely list supply is one of the most common causes of ineffective lead generation programs. However, planning list supply is a relatively simple process as long as it receives the appropriate attention in time to meet planned re-supply requirements. Once a program has been implemented and tuned, it will utilize list at a predictable rate. By comparing the current list inventory with the rate at which it is used, we can easily determine list replenishment requirements. Top Ineffective promotion of the program internally -It is often the case that lead generation programs are conceived and paid for by a marketing department, while the product of the program is delivered to and used by the sales department.