Mass Media Radio , Television and Print media provide the greatest level of exposure for any business but they also represent the most expensive forms of advertising . Each has its advantages and disadvantages so we have dealt with them separately . The important thing to remember about radio is that it is regional , and generally each radio station reaches a specific section of the market . In general Legend Hospitality Management recommends the use of radio to promote specific events or promotions rather than generic or regular advertising . The medium is very effective at delivering important information but it happens in a very short format .
Saturation is the key to radio advertising .
Concentrate your adds to focus on a time period rather than spreading your adds out . You get more impact from 5 adds in 2 hours than 10 adds spread over a whole day . Consider that most people listen to commercial radio while they are doing something else . A good relationship with you radio sales rep to get your schedules right at the right price and good production are the keys . Without a doubt television adds are the most expressive and powerful tool for the promotion of any venue .