Given today's global economy, such knowledge is power. Reported and Often Agendized by the Media - Gain a strategic intelligence tool for trending and forecasting. Public Relations A review of the use of evaluation and formative research Abstract Evaluation of public relations has been one of the most talked about and debated topics in public relations for the past decade. Attitudinal studies among PR practitioners have found that most recognize the need for evaluation and support increased focus on both evaluative as well as formative research for strategic planning. However, research has found that, in most countries, less than 20 per cent of practitioners undertake any form of regular, formal evaluation.
Some recent studies suggest that as little as five per cent of PR budgets is spent on evaluation.
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