Financial and profitability planning, legal issues, monitoring and evaluation, and business plan development are also incorporated into the workshop. Marketing Training Marketing Training Workshops function to provide the private sector and community with information, to establish product-market matches and create marketing strategies which will effectively promote local ecotourism products and that will help maximize a business' success. Brazil, Peru, Ghana, Madagascar, Papua New Guinea and Guatemala. Alianza Verde, through EDP, has created a brand seal for their members. In Peru, a priority has been placed on diversifying ecotourism projects and developing action plans.
Potential projects range from visitor centers and ecolodges to collaborative marketing strategies.
In Ghana, seven products were designed and being implemented after a Product Development Workshop was held in the Central Region. District officers committed to improve roads and the Ghana Tourist Board committed to printing a folder in support of these products and to distribute them at fairs. The University of Cape Coast and the Hotel, Catering and Tourism Training Institute agreed to develop a workshop format based on our methodology, and to propose it on a National level. After a Product Development workshop in the Mahajanga region of Madagascar, six new products were planned and are now being implemented. The workshop included all stakeholders in the region, the private sector, government, NGO's, community leaders and even the King of the Sakalava people.