The song will be promoted to select Christian and Country radio formats along with MADD public service messages. In an effort to fight the alcohol and drug abuse problem that is plaguing our youth today, Kmart and The Kmart Family Foundation started the Kmart Kids Race Against Drugs. Children, ages 7-12, race to earn scholarships and other prizes, as well as, the chance to compete in the National Championships held in Orlando, Florida. The races are held in Kmart and Super Kmart Center parking lots from March through mid-November. The participants maneuver the miniature race cars through a specially-designed race track, complete with turns, barriers, speed bumps, bridges and tunnels.
Participants race for free and receive an official T-shirt, hat and official racing certificate.
MADD materials and promotional items are given to racers and their siblings. You might ask why MADD is involved with an event called the Kmart Kids Race Against Drugs. Mussleman's Sparkling Cider and Lucky Leaf Sparkling Cider are two wonderful and delicious beverages to complement any occasion. To purchase your Mussleman's Sparkling Cider or Lucky Leaf Sparkling Cider Visit your local grocer. During this event, MADD volunteers, Nationwide agents, and employees will work with state and local police to increase the use of checkpoints during the Labor Day holiday and throughout the year.