Although this can often be a slow process, the end result is better coverage when it is translated into print. On average, we suggest that a full promotional campaign last at least 12 full weeks to secure reviews and features on each project. A servicing of advance CDs, bios, press kits, and photos to the appropriate press. Tour press can have a major impact on helping an artist find their audience, and vice versa. Our tour publicity is designed to send the necessary materials to the appropriate writers, alternative weeklies, and local dailies along an artist's tour route.
Many labels choose to hire outside media companies to handle the promotion of their releases.
However, some labels and artists can not afford the fees that these firms charge and so in-house promotion is the only option. Skyscraper Media can help in this situation through our limited promotional campaign, which will assist a project in developing an effective independent promotional campaign for a low monthly cost. Skyscraper Media can provide other support services to record labels, artists, magazines, and other music-related companies. These services include press kit design, media buying for advertising campaigns, consulting for fanzines and record labels, and more. If you have any questions regarding these services or anything else, please get in touch.