Place an Academy spokesperson on radio and television for interviews. Send information related to special recognitions to NAF for use in national publications and outreach. The news media presents your Academy with a number of opportunities for publicity by reaching a significant portion of business executives, educators, and students. To effectively generate publicity for your Academy's work, it's important to understand how the media works. Generating publicity for your Academy means you have to make the topics and issues that are of interest to you interesting to reporters.
Reporters have their own agenda.
Business reporters are likely to be interested in stories about your Academy because it is a business partnership and tackles business problems. Education reporters are likely to be interested in stories concerning how your Academy improves the education available in your area and prepares students for jobs. Metro and city desk editors are likely to be interested in stories that describe the impact your Academy has made on individual students' lives and on stories that describe a community leader's commitment to your Academy. Trade press reporters are good contacts to have. Make sure you have a contact at industry-related magazines, journals, and newsletters.