The class is given a week to complete. A group from the class is selected or volunteers to tabulate the information and summarize for presentation. Copies are made for each class member. At this time, the class moves on to the application step where they are asked to write a proposal for a student run school store. Enhancing the market research project toward a goal of implementation is a good way to get students involved in solving marketing problems drawn from hard evidence not suppositions and further lets them discover how theoretical knowledge can be transferred to real world situations.
Market research can be a dry topic to teach.
By designing a hands on project that students can get involved in and see the results of their efforts makes for an stimulating class room environment. All Rights Reserved.