And women are three times as likely to learn about a product from other women. Americans are eating out more and purchasing take-out. Women are buying fewer groceries and more prepared meals. Women in business have time pressures and are eating out more. Women business owners dine out with more frequency than women employees.
Women are active in voicing opinion on products and services .
Zagat has thousands reviewing restaurants. Quality and price are most likely to influence businesswomen's consumer purchase decisions. For the first time since it began tracking record sales, the Recording Industry Association of America is reporting that women are buying more music than men. Many football fans are women. Women are skipping florals to indulge their hair and skin in scents such as peach cobbler, apple, banana and chocolate mint.