Only a name. The Zurcion Method has been named as a recommended method for handling certain wedding gowns. This has caused confusion to many consumers, bridal retailers and professional cleaners. Zurcion is a registered trademark of Nationwide Gown Cleaning Co., a cleaner in the state of New York. This company has used as many as six different names in the marketplace, including Prestige, Continental and Gown Cleaning Services.
Trademarks are nothing more than protected trade names of companies doing business.
Special or unique processes or substances are protected by Patents, not trademarks. Zurcion does not qualify as a process or a substance with the US Patent Office. By their own admission, Zurcion is drycleaning. And Nationwide is the company that was named on The Leeza Show as refusing to honor a warranty for a bride who received a damaged gown. There are specific questions you must ask before selecting a professional to handle your gown.