The colors can be solid or tinted in the same ad. The spot colors may also be combined to produce an additional color. For example, yellow and blue can be selected as two spot colors for an ad. The same ad can also use green, which is a combination of yellow and blue. This would still be considered two spot colors.
Process color is the special use of red, yellow, blue and black to produce a full range of colors.
Advertisers may provide camera-ready color materials or color materials can be prepared by Collegian. Color ads can be prepared from artwork, photographs, transparencies and 35 mm slides. Material and size restrictions may apply. The following color rates are in addition to the column-inch rates. Color rates are per page or partial page.