They give students and managers challenging situations to consider, and a context to test their intuition and understanding of management principles.
Users experience the dynamics of key strategic issues found in a real business case situation.
The simulation confronts users with changes to the business and its environment over time-scales that match the firm's circumstances. Users, working as individuals or teams, make strategic choices and have to live with the consequences of their decisions. Many 'block-buster' simulations try to capture as much as possible of the rich detail in a business situation. Such products reflect a philosophy that only complete 'realism' will do. Our Microworlds take a different and unique perspective - that complexity is the enemy of learning.