You shouldn t. Instead of advertising and selling, what you should be doing is marketing . Marketing is preparing people to buy. Doing co-op advertising, mailing postcards, email and fax blasting, etc., is not marketing. It does not prepare people to buy. All it does is expose your opportunity to more people.
Marketing prepares people to buy.
It s a process that excites people, revives their dreams, puts them in the mood, and then drives them to your website. In other words, it s a courtship. Your phone call, email, fax or generic website is not what makes the sale. They should not be about Le Club Priv . They should be about your prospect and their wants, needs, goals and dreams.