A first step, and a reasonably easy one, is for the bank to integrate the Web site address with all existing marketing materials and its media kit. Anything that has the bank s telephone number should also advertise its site address. Secondly, it should announce the launch of the Web site. Online Advertising A community bank can use a variety of mechanisms to reach Internet users while they are online. But, cyberspace is a strange place.
Some tactics seem unrelated to conventional marketing techniques.
The bank s Web site itself is one form of an advertisement. Web advertising began with banners. These electronic signs can be placed on outside Web sites and sent in electronic newsletters. Animated GIF banners. Animation catches the user s attention, and may provide more information than a static banner.