In the highly competitive world of Internet advertising, it is often necessary for advertisers to create integrated programs to effectively reach their target audience. Integrated programs extend the reach of standard interactive ad sales by packaging typical ad campaigns with additional opportunities such as banners, tiles and sponsor buttons to reinforce the advertising message. Sponsorships not only provide advertisers with new ways to reach targeted audiences but provides an opportunity to develop event or category specific advertising campaigns. Syndicated national and local content will drive traffic and provide stickiness .
Sponsors can add content, links and special banners with video and email options to enhance value.