Many jettison the clothes entirely, not to mention any coherent image of the human body. Some are so abstract that you can't imagine how they could conventionally be classified as fashion photos at all. A lot of the work goes way beyond the imaginations of even our nuttier film-makers. In some photos, the body is mutated in ways so subtle you have to look twice. The young couple in Lee Jenkins's pictures seem normal enough at first - except that his mouth has been tweaked into a gently skewy shape and she has had her nose removed.
Some artists spin out entire narrative riffs.
In stills from an weird unmade movie, the two of them play chess and hitchhike. Elsewhere, bodies dissolve entirely into smears of light. The best of the book's images venture into textures and images that are autonomous, that have nothing to sell beyond their own aesthetic thrill. But considering the possibilities, it's amazing how many of the artists opt for romantic high gloss, like Vincent Peters, or to the clean visual punning of 70s rock album covers by studios like Hipgnosis. While the book is full of big, striking images and expensively executed conceits, what is most exciting is to find a telling detail that brings the technology itself into perspective.