The fast growing field of marketing public relations requires critical thinking and diverse skills. Professionals from two agencies present their award winning strategies and tactics. Discover how to integrate the different but overlapping disciplines of marketing, public relations and advertising. Paulette Peynet Students discover the inner workings of print and broadcast journalism and public relations. Become competent in news gathering, interviewing and Associated Press style.
Professionals explain how to create relationships with reporters and editors.
Journalists will share tips and help you develop skills to conquer writer's block, identify and reduce technical errors, write clearly and compellingly and improve writing through peer editing. Culminates in portfolio. Wendy Sample Learn how to plan and manage a special event. Explore how strategic communications meet organizational objectives. Focus on creativity.