But, he says, it provides everything car buyers really want to know - information about and images of available cars, with contact details. Some companies are vulnerable to overcharging, he says. These people are aged from 40 to 60, they've run businesses all their lives, successful businesses on the higher end. But Coherent designer Anne Foxworthy says that is rarely enough to be a good investment. Depending on their complexity, these can add from tens to hundreds of thousands of dollars to the price.
Various hosts have other special conditions on traffic.
And then there's that elusive factor of reputation and marketing skills that Clemenger Interactive relies on. Marzbani says this can add exponentially to the cost of a site, whether it's justifiable or not. What you're saying is in this world, there are a lot of small players who can make really good Web sites and really good commercials for very little money. If that's the case it's not fair to them if they don't get a good run. But in the ad world there's a lot of people who make really good ads for very little money and they don't have a shoo-in at all.