When writing your ad, you should keep in mind that men and women respond differently to personal ads. Men respond to personal ads more than women. According to our own statistical analysis as well as a study done at Northwestern University, we have found a few trends that bear paying attention to when writing your ad. Men First, men are much less selective when responding to ads than women. If a male browses 10 ads he wants to respond to, and probably sends a message for all 10, hoping for a good percentage of email backs.
Men play the odds.
They feel that the more ads they respond to increases their chances of getting a response back. Also, men tend to be more inclusive. If an ad says that a woman is looking for a gentleman in his thirties, a man who is 42 but considers himself to look and feel like a thirty year old will respond. Therefore, women can and should be more specific when writing their ads. It pays to be as descriptive as possible.