Most speakers know what they speak about and how they do it.
According to Barna Research, only 1 of 4 Americans has a life philosophy. It logi cally follows that no more than that have a vocational philosophy. In my opinion, the why is usually more important than either the what or the how . What's more, the why almost always determines the success of the topic and technique. Probably nothing is more important to serving an audience and long-term success in the speaking profession than a working philosophy of speaking.