Nature acts at all times. It's about situation management. In uncertain event situations, the optimal solution relative to others in the system is the minimum uncertainty one. Either way, uncertainty is the cause and information is the only cure. One must be able to measure the critical differences in order to manage positive outcomes and most certainly to optimize the outcomes.
Measurement is an advantage.
It's All About Honesty, Dignity and Grace . In business, the thing that is competed for is the affection of our customers for our products and services. All the NEXT new recognition, wealth and well-being is going to come from customers. Serving customers must be done with care, honesty, dignity and grace . Business is not war.