The university wasn't being seen as a high-quality university. The campaign is designed to showcase the breadth and depth of outstanding programs and faculty who make up the university.
Recent research shows the campaign was extremely memorable among target audiences.
Of those who recalled seeing the ads, more than two-thirds of community leaders and about half of the key executives played back messages related to the campaign. This campaign is helping to bring the story of our great faculty and academic resources to more citizens across the region. We are very pleased with the impact that the campaign is having in the community, as well as with our alumni, students, faculty and staff.