Interactive Media in Advertising Advantages and Disadvantages to Advertising on the Internet Advertising on the Internet offers many unique advantages that traditional media cannot offer. The Web's audience is global and is growing rapidly. The Web is growing faster than any other communication channel has in the past, both in content and user base. Web content can be changed almost instantly. The Web can dynamically adapt to compliment current events, trends, and interests.
Web ads are interactive, bringing an ad to life and engaging the audience.
In this way, ads can generate revenues directly through online order forms, and take the form of surveys, storefronts, games, quizzes, or discussion groups. By engaging the audience in this way, the advertiser can help to create a higher degree of brand loyalty from the consumer. Web ads can be tracked in real time, enabling the advertiser to measure both audience volume and surfing habits. Web ads are available on demand and give the user complete control, unlike unpredictable television spots or newspapers that can change ads daily. The following are some acclaimed criticisms of web advertising, some of which can be viewed as advantages.