I take an analytical approach to my work and I am sensitive to the way each element fits together to make a comprehensive whole. Graphic Design gives me freedom to experiment and the ability to communicate with others. Communication is the purpose of graphic design and organization is the key. It is a necessity for visual clarity and, therefore, good communication. In my work, I use color as a way to achieve organization.
People associate colors easily with ideas which makes it an effective design tool.
Along with being organized, a piece must also be interesting. I create interest in my work through contrast and unexpected arrangements. I put little surprises in my pieces to intrigue the viewer. My goal as a designer is to continue learning to keep up with all the new technology in order to maintain a modern, thoughtful approach in my work.