The topics covered include finding a publisher royalty schedules the economics of publishing self-publishing production methods market research clues to poster image selection market positioning finding a printer finding a sales rep managing your business and fulfillment. A resource section and index provide easy access to the information you need. Artists and dealers often fall into the trap of believing that all that is required to sell fine art is the mounting of an exhibition. Many artists and dealers have not been taught how to focus their energy and limited resources in developing successful marketing plans. Marketing and sales are words which are often used interchangeably but have dramatically different meanings.
Marketing consists of the steps that lead up to and results in sales.
Well planned and executed marketing leads to multiple opportunities to make sales. The author, Marcia Layton, a marketing specialist, has brought together all of the ingredients of art marketing, including positioning, pricing, distribution, and promotion. Replete with specific examples, this guide assists artists and gallery personnel to develop a specific plan which will lead to increased sales and success. Successful Fine Art Marketing is not a generalized marketing manual - it is focused on art, artists, and galleries. By Lawrence B. Smith Gallery and museum staff are aware that exhibitions can be materially diminished by the failure to acknowledge that there is an art to displaying art.