Both men and women had tattoos. For men, a tattoo was also a sort of war medal. The more tattoos a man had, the more honerable his battles were. The Filipinos hold family in very high regard. They emphasize respect for, loyalty to, and dependence upon the family.
Parents are very careful to instill a sense of shame within each child.
They encourage their children to avoid unacceptable actions that may make them look bad to other people. They are sure to acknowlege their debts to others who have given unsolicited favors with appropriate gratitude and respect. They hold a debt of gratitude, called utang na loob, to their parents, and it can never be adequately repaid. Because of the way they view the family, they make important family events and milestones such as Baptisms, graduations, and birthdays reasons for celebration. These celebrations are generally held at home.