The current recessionary trends in the IT sector are expected to last longer than previously assumed, thanks mainly to the armsgate, BSE rigs and liberalised imports.
Reports say small and medium businesses are downing shutters everyday.
While both boom and recession cause headaches for marketeers, it is the recession that is feared most. Success during the forthcoming hard times require clear-headed marketing wisdom. If past recessions are indicative, I can tell you from a marketing viewpoint that companies will react in a typical manner. First, many companies will consider new, but often untested, marketing strategies that they think will work more effectively in such times. Second, many companies will cut down market research budgets to reduce overheads.