A few people become richer than others. Most become a lot poorer. Society, Palenque says, is like a family and everyone must share. In a family, no one should go without, and nor should anyone in society. Of course, the members of a family need to communicate with one another, and likewise, Palenque's 'casa grande' needs a method of communication between its members.
Radio is the most important component for communication in the casa grande.
Most peasants, even in La Paz, do not yet have televisions, so radio continues to be the center of entertainment and information in the home. Furthermore, people listen to radio while going about their daily lives, a role that television will never be able to fill. Little by little you have learned to trust your station in its midday programming, because with plain words, plain like the people, we understand each other every day and share moments of bitterness and moments of happiness. Palenque, of course, takes on a fatherly role as leader of the casa grande. He uses radio well, appealing to his audience's emotions and traditional values.