Examining their business model gives insight into the process of doing business online.
Most personals have the same business model.
Designing your site to take advantage of business model will increase your commission revenue dramatically because you prepare browsers for the buying decision. The Personals Business Model One and Only offers browsers a free ad. This is a straight freebie with no strings attached. The function of the free ad is to begin a relationship with browsers. Browsers are asked for personal information and their free ad is set up right away.