Submit your press releases, leaflets, and clippings to the producers and hosts of public affairs shows and talk shows with a letter suggesting your best spokespersons as guests. To get a news story, send out a press release before and after the event, emphasizing local information, including statistics and local participants. Follow up this effort with a phone call to the reporter or editor. Organize your media event to be creative or to have large numbers of people involved. Have a visual theme.
Media stunts can be of great use in getting coverage if they are done well.
Newspapers will publish photos of local people engaging in interesting activities. Once again, a visual theme and a well executed media stunt can get a photo in the paper. Letters to the Editor. Various members of your campaign should write and submit letters to the editor. Letters to the editor should be brief, catchy, and on topic.