This is why many business rely on industry professionals with tried and proven track records to create and place their ads. For any business to survive, there must be a margin set for profit. The manufacturer makes a profit when they sell the goods to the retailer, who in turn marks up the item to make a profit from the consumer. In each step, all expenses must be covered. The price paid by the consumer is what it costs to produce, package and transport the item, plus all markups along the way.
Pricing can be a powerful tool in a competitive market.
A business can emphasize a bargain by slightly undercutting competition, or they can stress quality by a slight increase. It is usually the outer casing in which goods are contained. It should be pleasing and catching to the eye, and informative and indicative of the contents. It should also sell the goods, extolling the merits and virtues of the product and presenting them in a pleasing and intriguing fashion. Take, for example, toothpaste.