Working with a small cross-disciplinary team, you will develop a brand experience for a hypothetical company. To ensure individual attention and committed participants, registration will be capped at 100. The format dedicates the first two mornings to studio master presentations, introducing pragmatic bite-sized tools, strategies and methods that prepare participants to conceptualize the conference assignment each afternoon and evening. The final morning is a presentation and discussion of each team s project proposals with the studio masters. With a sophisticated generation of customers and complex cross-media product mixes, conventional branding is ineffective.
Users experience a brand s identity, service and media as a whole.
They want satisfying experiences that resonate with their values. Experience Design Branding creates powerful branded character and ensures the quality level and credibility of all aspects of the brand, from the design of the products to the experience on the web. Designers can play a pivotal role in the creation of the products and services that comprise these brands, if they add new tools and strategies to their process. This studio conference will present ways of understanding how people interact with products and services including observation and scenario techniques, and methods for cross-disciplinary team conceptualizing. In this innovative Studio Conference format you will Learn about effective strategies and methods for designing compelling brand experiences including products, visual communications, websites, interfaces, packaging, and environments.