The chiropractor needs to propose to the patient a reasonable way to financially reprioritize. The problem is that the chiropractor usually doesn t. Decreasing the price of the care backfires, because as the chiropractor offers some type of financial deal, the patient begins to think less and less of the need for care. This also backfires. In this instance, the patient may have saved some money but receive less than adequate care which produced less than adequate results.
Some chiropractors become upset about a patient s reaction to care recommendations.
Many chiropractors think patients are insulting them if they complain about the cost of care. The chiropractor then becomes upset thinking the patient is too cheap to pay for something as important as health. This element of ignorance turns into a brick wall which separates the chiropractor on one side who understands health and chiropractic and who has the potential solution the patient needs, while on the other side is the patient who doesn t understand health or chiropractic and who has the problem that needs to be dealt with. In this scenario, the end result is usually a patient getting little or no care and a chiropractor thinking no one has money or cares enough about health to part with the necessary amount of money to get the care one needs. Many chiropractors mistakingly think the majority of people wouldn t need to reprioritize because they have insurance coverage.