A Chicago bakery manager named Jimmy Dewar invented the Twinkie in 1930. He named the first creme-filled golden snack cake after a billboard advertising the Twinkle Toe Shoe. Twinkies soon became a cultural legend. During the past 71 years, they have inspired a cartoon character, several offbeat science experiments and countless mentions in books, movies and TV shows.
People love the product and they love the name.
Twinkies originally sold two for a nickel and had banana-creme filling. A banana shortage during World War II caused the snack to switch to today's famous vanilla-creme filling. Today, Hostess produces more than 500 million Twinkies a year. Turn 70 Celebration. The party featured the world's largest Twinkies birthday cake, standing 25 feet tall and containing 20,000 Twinkies.