This factor directly corresponds to increased revenues based on getting a product into the market within the limited window of opportunity. To differentiate their products from that of their competition. OEMs are looking for ways in which to generate additional revenues from their products. Working with Red Hat to develop customized runtime and management solutions, OEMs are able to extend their reach into growing markets and to offer new services and content through their products. To lower production costs.
Royalty fees associated with proprietary runtime solutions are onerous for their products.
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