Artists and engineers have a lot in common. Both are creative, both want to initiate change and both must be highly professional to succeed. The arts are an important gage of the development of society.
Technological innovations facilitate such development.
If artists and high-tech managers are curious and open, each can learn from the other. With this photograph, Gabriella Cseh won the prize awarded by Siemens in Hungary to the best photographer graduating from Budapest's College of Applied Arts. Established in 1987, the Siemens Kulturprogramm is an expression of our commitment to the arts. The goals of the program include encouraging art appreciation among Siemens employees and linking the worlds of art and work with one another. In addition to cultural events aimed especially at Siemens employees, the Kulturprogramm organizes art projects at company locations.