Safety is an important factor when producing and marketing children's toys. When safety is put into the equation, the target market is changed from children to caregivers. Changing the focus to safety, effects almost all other areas of marketing. Implementing safety standards effects the toy product itself and the way it is marketed, promoted, and priced. The whole idea of safety is not glamorous to children.
Safety is more appealing for parents and caregivers.
All of these organizations set standards for toy manufacturers to live up to, failure to do so results in punishment by the law. Even though these organizations have set national standards, the individual toy manufacturers have set standards of their own. These individual manufacturers, Playskool and Little Tikes for example, use safety as yet another feature to compete with other manufacturers of toys. Maxim magazine has benefited from incorporating sex into their magazine. They also include pictures of scantily clad women to entice that male reader, while leaving something to the imagination.