For that reason, always include contact information, such as your web address and sales phone number, in the communications you broadcast. The Internet was founded in an environment of academic collegiality, not competitive selling. In fact, one of the best ways to derive a steady stream of educational items to share is to think what your customers need to know about your product line, industry, and company that will add value to their business or enjoyment of your offerings. Conversation, not just information blasts. You can inviteparticipants on your mailing list to submit ideas, success stories, quotes, and more, and then incorporate their contributions into your online communications.
Some companies offer prizes for the best customer tip of the month.
You can sometimes add value through irreverence using e-mail, so long as it's brief, interesting, and not offensive. Humor inspires new connections, fresh thinking. Comfortable on the eye. Just because it's e-mail, don't ignore formatting fundamentals. Use monospaced fonts for best control over line length.