Georgina, my wife, says she does not find investing scary but perhaps that's because we often talk about it at home. Not doing it, of course, is simply not an option for millions of American women.
Numerous studies show that women are in worse financial shape than men in the United States.
Women typically earn less, live longer and leave the work force more often to care for children and aging relatives. Therefore, women must invest, and invest smartly, to make up for lost ground. But in all the surveys I've seen, more women than men also say their parents never discussed money matters with them, let alone investing. Although he cannot respond to each one individually, he will answer questions of general interest in his column. Women sought as clients Against this backdrop, it is no wonder that many financial-services firms are going all out to try to reach women they see as potential clients.