Ti Bubble 2 is outselling Calla-way's Great Big Bertha by a slight margin. Meanwhile, Titleist is making startling gains on the PGA Tour. A year ago, less than 2 percent of the field used its products. Titleist's gains on Tour also are translating into retail sales, giving it a legitimate presence in the woods category for the first time. But retailers say the absence of Titleist fairway woods is hindering driver sales.
Many players prefer to buy matching clubs.
David Aznavorian, Titleist's associate marketing manager for golf clubs, said the development of fairway woods is likely, but wouldn't give a timetable for its release. While more product offerings would give Titleist a chance to gain market share, Aznavorian said that isn't the company's primary goal. That suits Callaway Golf just fine. Like Titleist, Callaway touts its usage on Tour. But it uses that cachet to appeal to a wide spectrum of golfers - not just skilled ones.