Most computer games hold finite stories and set characters that can't evolve much from the way they were originally programmed. Indeed, Electronic Arts says consumers subscribe to play Ultima Online on average for nine months. Because Electronic Arts currently plans to produce two seasons of Majestic, with each season lasting eight months, it could hold onto a player for at least 16 months. The company says it may produce additional seasons of Majestic depending on how well the game does. Ms. Olhava also scoffs at the suggestion that players would lose track of reality.
People watch TV and every once in a while people get TV confused with real life.
Those lines blur. Mr. Young says he accepts the risks in taking on this entertainment venture. Inc. All Rights Reserved. Copyright and reprint information.