However, in the case of such specialty crops, it is most important to have a buyer before even planting the crop, since marketing options can be highly limited and competition fierce. By contrast, standard crops and crop varieties that have been grown organically can still be marketed through conventional channels, should organic markets offer no advantage. One factor deserving consideration by anyone contemplating organics is the future balance between supply and demand in the organic marketplace. While the market is expected to expand further, more and more growers are making plans to enter it. As a result, available premiums may shrink to much lower levels, at least for some commodities.
Market research is just as critical for organic production as for conventional growing.
Therefore, while premium prices are important, they should not be the sole reason to consider farming organically. OFMA also has a Consumer Connection page, where those wishing to find organic products and growers can advertise. Useful information on farm suppliers and various aspects of the organic market is included, as well as lists of national and regional organizations and other resources. These organizations do not recommend or endorse products, companies, or individuals.