The purpose of the sales blitz is to promote Phoenix travel agent business into Oxnard. The Bureau will advertise the packages on the Internet and in the LA Times Ventura County banner page. For more information, call the Bureau. Ten percent of travelers buy a car, boat, or RV before their big trip. While traveling, shopping is a popular activity.
Overseas travelers are even more inclined to shop than domestic travelers.
Overseas leisure travelers spend a considerable amount in California shops. The Festival annually pays tasty tribute to the luscious fruit garnered from the City's bountiful 6,600 berry acres. Revered for its quality, diversity and professional operation, the showcase is recognized as one of the nation's Top 100 Traditional Folk Craft Events by Sunshine Artist Magazine. Parking is free.