Racing the hunting, shooting and racing industry. Dale Earnhardt Inc. Remington spokeswoman Linda Powell said the sponsorship puts Remington's logo on the car trunk and uniform of Dale Earnhardt Jr., a rising star who drives the Budweiser Chevrolet. If you think about a few hundred thousand people at a track and the millions of viewers on television and listeners on radio . . Remington Arms is at every race, although we're not as highly visible as an associate sponsor. But the relationship with Dale Earnhardt Inc. also is a great relationship for us with Budweiser because of their strong commitment to the outdoors.
Sponsors see increases in revenue from television and naming rights for tracks or races.
To reach more consumers. Coleman sends three 18-wheel trucks and a maintenance crew to races, bass fishing tournaments, outdoors shows and country music concerts. Visitors can get Coleman equipment repaired for free. They can fix it. They can replace it, and immediately reach an audience of potential consumers.