That means they're more likely to be used, read perhaps during a break on the motorway or in the car before an upcoming meeting. You can read a Pocketbook in next to no time. We also use as many illustrations as possible, to make the message even clearer and more memorable. This makes it quick and easy to get to the specific information you are looking for. In addition to their role as self-development tools, Pocketbooks are used for formal sales training purposes.
Pocketbooks cost little more than photocopied course notes and they look more professional.
You won't have the bother, either, of all that copying and collating. During training Pocketbooks reinforce key learning messages. After training they confirm the course content, fill in any gaps and provide a useful ongoing checklist or reminder. The visual aids, mnemonics, acronyms and such like are there to enhance learning and build memory retention and recall.