First, make sure that the adults surrounding him are modeling reading enjoyment. Make sure that he sees adults choosing to read books both for information and for enjoyment. Students who see their role models reading will eventually catch on to the enjoyment, as well as the necessity, of reading. Secondly, take your child to a good library where he can pick out any book he wants. Today, there are more children's books available on a broader range of subjects than ever before.
Some students really enjoy informational books better than fiction.
They enjoy looking at pictures and then reading to find out what the book tells them about a favorite subject. Also, some kinesthetic learners enjoy reading books on how to make things. They learn that reading is an essential tool to following directions for making and doing many things. The key is to find areas of interest and encourage your child to check out books about them. Most bookstores can order any title for you.