Turn the facts into emotions. Let 1000 flowers bloom . Let people use your product in any way they choose, even if it is not how you intended for it to be used. Think digital, act analog . In the end, the customer is always analog.
Relationships are analog.
Never ask people to do things that you yourself would not do . Do not let the bozo's grind you down . And, of course, Larry held true to his word. He also used a pheromone candle and a banana during his talk to fill the room with smells. Larry used molecular models during his speech to explain Perl as a glue language that holds everything together, sort of like a molecular bond.