PDCA Members' primary concern shall be the care, health and welfare of the Pug. Members do not breed just for the pet market and believe the only justifiable reason to breed is to improve the breed. Members breed only mature, well-rested, healthy, high quality representatives of the breed. Members do not produce more puppies than they can personally expect to find excellent, carefully screened homes for. PDCA Members selectively place and follow up on all puppies sold, realizing responsibility for the entire life of all puppies they have brought into the world.
Members use truth in advertising, sales and other dog related activities.
Members act as goodwill ambassadors for the Pug breed. In so doing, members attempt to educate the public, interested parties and new owners whenever possible.