But some independents find rewards in persistence and hard work In 1980, a goofball SA comedy about a San hunter on a mission to return a Coca-Cola bottle to the gods captured the imagination of film fans and critics around the world. No matter its dubious racial politics, here at last was an SA film that had the world talking. SA has not produced an internationally popular film since. Richard Green . . . SA is rich in material and, as some see it, we should be churning out a movie every three months .
Most countries subsidise their industries.
If SA were to adopt that guideline, it would be diverting R260m into film - clearly unaffordable . Also, the PWC study includes television production. Applied strictly to film, the amount is much less. Still, the Aussie fund has consistently delivered about 10 full-length films a year, and Britain releases more than 17 a year with lottery assistance. None of Britain's lottery-funded films has made a profit.