Imperial Tobacco intends to operate a competitive, profitable business for a long time to come by satisfying adult smokers' preferences. In this country there is a long history of consultation and collaboration between the tobacco industry and governments. Through even greater collaboration with the government in the future, Imperial Tobacco expects to participate in the creation of solutions to tobacco-related issues of public concern. Total smoking incidence has been in decline since the 1960s. This decline has moderated somewhat in the past five years and remained relatively stable for the past three.
Smoking is a source of pleasure to many people.
Even though it has been well known for some time that smoking is a risk factor for many diseases, a significant number of individuals continue to choose to smoke. Many people smoke only in social situations. Both the choice to smoke and the choice to quit seem largely influenced by personality factors, by the attitudes of family and friends, and by the wider culture. Choosing to smoke remains a legitimate right for those of legal age, and along with it, the acceptance of responsibility for the decision to smoke. Statistical research indicates that smoking is a risk factor which increases a person's chances of getting lung cancer, emphysema, and heart disease.