Quite an investment of budget dollars and time. But if you're like most executives, you still can't get the answers you need. Marketing generates leads.
Sales turns leads into booked business.
Sounds simple and straightforward. Too often, however, the process fails or someone drops the ball. Weeks go by before prospects are sent literature. Salespeople are forced to sift through a pile of low quality leads to find the one with true potential. Data gathering methodologies break down.