Relevant business ventures will emerge from social dialogue and interactions between New Majority communities and will enhance their competitive advantages and negotiation leverage. For example, New Majority businesses stand a better chance of securing corporate purchases in alliances than as isolated entities. Emphasis on Complementing, not Competing The core rationale for the New Majority initiative is to leverage pooled resources and create synergy. Thus, business alliances must emphasize unique products, services and capabilities deriving from complementary relationships and resources among different enterprises. This guiding principle ensures an atmosphere of professionalism and credibility of potential business alliances and ventures.
Many firms specialize in some aspects of the value chain, based on their internal capabilities.
Some activities in the value chain can be performed by a single business entity. Others can be performed by several entities. This opens up numerous potential areas of collaboration for New Majority firms. A key motivation for a new vision for NMBE collaboration across communities is the desire to overcome long-standing structural challenges to these enterprises within and outside communities. Despite the hefty purchasing power of the New Majority, median household incomes of African-Americans and Latinos still lag behind the national average.