I would argue that it would be almost impossible for these people to reduce their feminist beliefs because those beliefs are so important to them. Counter-Attitudinal Behavior . A counter-attitudinal behavior is a complicated way of describing an event where a person does something they do not really believe. The person behaved in a way that was counter to their true attitude. At first glance, this sounds like nonsense.
Nobody behaves in ways that are counter to their true attitudes.
Think about this simple example. We do perform counter-attitudinal behaviors all the time. Usually these actions are apparently unintentional, accidental, and largely beyond our control. But that doesn't matter. Our need for consistency is so strong, that when things like this happen, dissonance is aroused and we must try to change.