Marketing requires separate work and a distinct set of activities.
But it is a central dimension of the entire business. It is the whole business seen from the point of its final result, that is, from the customer s point of view. Concern and responsibility for marketing must permeate all areas of the enterprise. This class introduces and reinforces the concepts and principles of marketing and takes a strategic perspective to marketing management. The major role of marketing is in determining and meeting the wants and needs of a company or public agency s customers.