You can add a page that offers advice on your products or services or your industry in general. If you choose practical, valuable tips, visitors will return to your site to see what new information you're offering. Create a newsletter. A regularly updated newsletter that contains valuable tips and information can turn your site into a must-read place for professional development. One tested way to keep your site fresh is to have your visitors add new content.
Visitors can e-mail their reactions to anything they've seen on the Web site.
These comments are compiled in a list with responses from the site owners. There are many other ways to gain content from visitors. Keep in mind that you can make many of the devices above more powerful by announcing them with e-mail. For example, e-mail your tip of the day, including a link back to your site, or simply announce that new content has been posted on your site. Remember that all the marketing tricks in the world won't save a static site.