The actions are meant to influence , or to change the behavior of other people most often of the group. And the actions must be successful, at least in part.
Social change occurs as the result of leadership.
These changes range in size from the very simple daily acts of all of us to the policies of nations and international corporations. S ometimes, leadership may be accidental and unintentional. Some people lead by example, by being a role model. They may not do this by their own choice. They may not take part in organizational or group activities, as do most leaders.