It give you goals and suggests methods and measuring points to help decision-making and management. To be effective, planning should include your strengths, and weaknesses, as well as possible threats and opportunities related to your business. There is always a better way to do things, as long as you maintain the overall vision. Your values are your fundamental beliefs and principles, they will guide your behavior, and guide your business. But changes are a part of your life, and you should be realize that that it is important to be open to change, has long as it does not conflict with the overall vision.
Successful people expand on what they do best.
You should be careful about getting into a business that you do not know. A new business takes years and years to learn the ins and outs. In expanding its best if you move into related products for services, or markets. If things are not working, then it is time to change your paradigm. Your paradigm is your basic world perception.