I fully support their positive adventuresome spirit of independent cinema. Making a film is only half the job. The other half is getting it seen, especially if you make films to change minds, to promote ideas you passionately believe in. During the past few years, New Day has streamlined its operations to accommodate changes in the industry, such as the switch from 16 mm film to VHS cassettes as the dominant educational media format.
Members care most about promoting films, so promotion is close to our hearts.
New Day is in a strong position compared to other distributors because we have members, and other distributors don't. It's hard to be in something for twenty-five years and still feel jazzed about it, but New Day members do. Often there's no mechanism to get knowledge from people with years of experience to newcomers. New Day is about the only organization I know that transmits collective wisdom effectively. It's a highly organized and efficient group, yet it still has a community feel.