By inviting alumni in to talk about their work, students begin to compare their personalities and interests with those in particular lines of work. Do not limit the guests to highly successful alumni. An alumnus who is three years into his career can give recent and relevant insight into the workplace and the importance of having good grades. A fourth strategy is to conduct grade checks on ALL fraternity members at mid-semester and require consultation with the faculty advisor. Fraternity members having difficulty in a course should see their professor.
Some universities have counseling centers that offer programs on test anxiety and study strategies.
A fifth strategy is to organize a faculty appreciation night. Let every fraternity member invite their favorite professor for dinner. Seriously, the Fraternity can build lots of good will in this manner. Another approach is to invite professors to address the Fraternity on their favorite research topic or talk on why their subject area is an important discipline. A sixth strategy is to encourage the Fraternity to honor those who have achieved academic success.