A marketing approach to worship in this mostly white congregation. The first service appeals mainly to builders, the second to boomers, and the third to Gen X'ers. The second service has more of a cross-over function between generations.
Piano plays a strategic role.
Subdued use of bass and percussion. The order of service remains the same. Bass and percussion a little more active. This is the most dynamic service of the three. Sound men spend 15 minutes between service remiking and reconfiguring the stage.