Analysis on Tuesday, updates on Friday. Almost 50 percent of the people in the southern and eastern portions of the UK have access to a PC at home compared to less than 35 percent in Northern Ireland, Lancashire, and the Midlands, according to research by Datamonitor .
Penetration is highest in the East Anglia, Southern England, and London.
The two most attractive regional PC markets are London and Scotland. London, Southern England, and Anglia are the most attractive markets in terms of current online penetration and future growth. Southeastern regions therefore are prime targets for future business. The Midlands, North England, and Northern Ireland, however, are the UK's Internet laggards. Cheaper ISDN and the roll out of ADSL will put an end to the bandwidth bottleneck being experienced by small and medium-sized enterprises in Europe, according to a report by Datamonitor.