Focuses on both procedures and the drawing of inferences from the resultsfor more effective and efficient managerial decision making. The study of marketing encompassesthe activities involved in anticipating, managing, and satisfying demandvia the exchange process. Activities include environmental analysis, marketingresearch, consumer analysis, production planning, distribution planning,promotion planning, price planning, and marketing management. The dynamicnature of marketing, the complex environment surrounding today s marketers,and various marketing functions, performers, and strategies are examined. In-depth study of the development of organizationaltheory and behavior.
Recent theory is discussed in relationship to managementapplications.
The history of the quality movement,majortenets of the field, theorists and their philosophies, and the useof basic tools of TQM will all be covered in this course. The coursefocus will be project-based in a team environment. Emphasis is on understanding how households andbusiness firms make decisions in the U.S. economy.