Developing a new product, product invention. Planning products for international markets means using environmental scanning and market analysis to understand local conditions and customer needs. C. Channel Strategies 1. When entering other markets, examine the available marketing channels to find the ones that make sense for your goods or services. Also, you'll need appropriate locations for your facilities.
Some marketers can operate anywhere.
But manufacturers have to get their products from factories to customers, a process complicated by border crossings. D. Pricing Strategies 1. Pricing is complicated by local economic influences such as the business cycle and customers' incomes. Other pricing factors include your costs and profits, local demand for products, competition, and government regulations. In many countries, price is seen as an indicator of quality and reflects product image.