The reports also compare today s temperature with yesterday s. The same 10 C can feel very different depending on whether it was 1 C or 20 C the day before. This is critical for predicting food purchases, points out Mr Usui. The Wall Street Journal talks about waiting in line today. Successful businesses focus on the net value obtained by the customer.
Most people give a higher value to low cost rather than service when it comes to flying.
The lower cost of fewer ticket agents and longer lines allows the airline to provide greater overall value through more discount fares. Customer should not be confused with consumer. Consumers are the universe of customers. In the case of car rental agencies - their customers are the frequent renters, and the companies do focus on providing value to this consumer segment. If anything, the infrequent casual renter is a distraction in the mission of a car rental company to provide value to its real customer.