MKTT Elective Majors must select one of the following concentrations and must complete six hours within the elected concent ration. The major in transportation is designed to prepare students for careers in carrier management and logistics management. Carrier management is the management of the domestic and international modes of transportation. Logistic management applies analytical techniques and uses the systems approach in managing the flow of materials into and through the production and manufacturing processes of a firm to its customers. Basic employment opportunities exist in marketing, sales, and operations positions with carriers in all transportation modes, and in positions with shippers having responsibility in one or more of the areas under logistics management, warehousing, packaging, and materials handling.
Opportunities also exist in governmental agencies.
Provides the student with the theory, knowledge, and application relevant to promotional strategy formation. Since promotion is the communication aspect of marketing, knowledge and skills pertinent to promotional planning, analysis, implementation, and evaluation will be emphasized specifically regarding advertising, personal selling, sales promotion, and publicity. Special topics in marketing not available in other courses. Topics are selected by the Marketing faculty for each semester each course is offered. May be repeated for 6 hours.