A word fitly spoken is like apples of gold in pictures of silver. Likewise, the word new will bring back dozens of pages that may or not be relevant. We tend to think of the broadest, most generic terms first, and the details of a subject we discard as unimportant.
Search engines work exactly opposite.
For example, let's say you are trying to find an orchard you heard about in the Detroit area. You don't remember the name. You try orchard first, and the engine returns every page in the site. You add Michigan , and that narrows it down somewhat. Now you are looking at lists of every orchard in Michigan.