Schoolchildren are familiar with this environmentally conscious motto, but much of corporate America still doesn't get it. We asked him why sustainability is such a big issue and what members of the consortium are doing to promote it. The Industrial Age as a whole has been a process of harvesting natural capital and social capital to produce financial capital. We really pay no attention to a whole set of consequences. Waste is an artifact of the Industrial Age.
Nature is completely efficient in that way.
Ninety-nine percent of that, by weight, will end up as waste. The basic idea is to foster deep collaboration among different organizations on what are really transcendent issues. Interface, for example, is a leading manufacturer of commercial carpeting. Their business vision is to never sell another carpet. They want only to rent carpet and achieve 100 percent recycleability.