To cater to today's penchant for a healthier diet, Farr Chee Corp. also sells a low-calorie moon cake of more than 20 kinds of grains. The shop's Cantonese-style moon cake is particularly thin with a smooth crust. The amounts of sugar and oil used to make the treat were reduced to make it less fattening, he noted. B ut the marketing strategies of local bakeries include more than whipping up new-style moon cakes to attract customers during this elaborate packaging and have explored new sales outlets such as beauty parlors and selling door to door. Taiwan people can find moon cakes in nearly every bakery, supermarket, convenience store and restaurant during the Mid-Autumn Festival.
Moon cakes can be expensive or relatively cheap, depending on the type of filling used.
In agrarian Chinese society, festivals marked the passage of time. The Lunar New Year, Chinese Dragon Boat Festiveal, Mid-Autumn Festival and winter solstice celebration were more or less evenly distributed across the seasons. L ifestyles may have changed in modern Taiwan, but the traditional festivals carried forth from ancient Chinese society remain an important part of family life. There are many legends that claim to be the origin of the festival for celebrating the radiant moon. As the legend goes, Chang-O stole from her husband an elixir said to ensure youth and immortality.