They are painters, sculptors, musicians. I recognize that. If an employee plays in a band, for instance, and wants to print his own shirts, Roth lets him print at the shop during off hours. Roth's employees also reap the benefits of Mirror Image's diversity. The company has established a working partnership abroad to teach its printing techniques to a Dutch company, for instance.
People just flock around.
They want to see the press in action. Mirror Image also sponsors workshops with Workhorse, a manufacturer of manual presses. Workshop participants learn that how they create art affects how they print. Roth believes that printers are better printers if they understand what the arist is doing-and vice versa. The workshops are conducted at various Workhorse facilities around the country, but plans are afoot to take them to spots around the world.