And repetition is a proven principle of effective advertising. Most publications are read today and are in the garbage tomorrow. Television and radio messages are fleeting. Shared marketing programs and calendars have proven their readership and retention by the 90 missing children that have been located. 1 of every 7 children featured has been located.
Renewals take far less time than finding new advertisers.
Thus the Affiliate Publisher has more time to prospect and sell ads in new zones and to new advertisers. There is no uncertainty about where and when delivery takes place. Proof of delivery is available. Repeat business from advertisers is much more likely with such high response rates. As an Affiliate Publisher you are an independent business person with a protected territory.