The Warner Bros. affiliation also helps the site snag stars to contribute material. Adam Sandler created the six-minute animated comedy The Peeper, and actor Chris O'Donnell has promised to produce an unspecified project. But there is a second category, user-created content. This will be the work of undiscovered talent. But you can't just take product like a cartoon and put it online.
People can watch television or they can watch a videocassette.
There has to be interactivity online. Other Hollywood players are choosing to team with existing sites. They are not going to invent the stuff. They are going to wait for others to create it and acquire them. Sony already has purchased a piece of iFilm, a popular short film Web site.