The atmosphere in school is splendid for selling, Babbit says. The advertiser gets a group of kids who cannot go to the bathroom, who cannot change the station, who cannot listen to their mother yell in the background, who cannot be playing Nintendo, who cannot have their headsets on. Corp., which puts computers in schools as educational tools but which also function as sophisticated advertising delivery, market research, and surveillance machines. In schools that show Channel One, students spend the equivalent of one full week each school year watching it, including nearly one class day watching ads. There's something seriously out of whack here.
Taxpayers pay to construct public classrooms.
They pay to maintain them and provide staff. These companies promote products to which many parents object. Take violent entertainment, for example. They certainly don't want schools to promote entertainment that glamorizes violence and gore. Another example is junk food.