Most lawyers rely on other people to help them to meet their clients' needs, and personal practice management includes the processes of delegation, supervision and motivation. Delegation and supervision are best carried out in an organized and systematic way. Motivation is a more complex process, involving a reciprocation of trust developed through effective communication. They usually set the fee and control the allocation of resources to the file. The lawyer owes it to both the client and the firm to monitor the cost of the services.
Marketing also involves developing relationships with clients.
Repeats and referrals are evidence of satisfied clients who perceive that the lawyer cares about them, their case and is putting in a solid effort on their behalf. It parallels personal practice management but addresses the issues from a different perspective. The production of correct, efficient and timely legal services is a goal of the law firm as well as the lawyers and support staff who work in it. Examples include firm wide precedent systems, checklists, diarization systems, routines for the review of third party legal opinions, conflict check systems, etc. The role of the personnel manager is to organize the recruitment, training, evaluation and motivation of the people the firm needs to get the work done.