Accordingly, we will devote some specific attention to this technique. Very new on the horizon are Internet developments with social survey potential, and for that reason we also will devote some specific attention to Web based surveys. We live in a society and era where the success or failure of individuals and their organizations often depends upon information, a steady and rapid stream of information. The survey research technique is a vital resource in the acquisition and digestion of information. Therefore, people who are competent at conducting survey research are finding that their skill is highly and increasingly marketable.
Survey research is a growth industry.
By semester's end, if you make a reasonable effort you will also will have taken a significant step toward competence in the conduct of this research technique. Sage Library of Social Research, 1989. As in any type of research project there are many points at which a social survey can go wrong, and the researcher who uses this technique must be very attentive from start to finish to avoid the pitfalls that can arise. Since we almost never can study populations in their entirety, we must take great care to use samples that truly represent the populations that we are interested in. We will take a hard look at this topic because it is so important.