I may have mentioned that they are an organized way of providing content to the consumer but are not conducive to open participation with alliances and partners. Most all the CRSs have their 'Third Party' or partnership programs, I just think they are not fully funded or well thought out sometimes. In fact, I would venture to say that any CRS with a direct connection to another airline would consider that a successful partnership. Just depends on how you define an alliance. The consumer has a choice WHO they want to do business with.
Some people hate calling airlines and sitting on hold.
Some people hate travel agents. We don't care. We are facilitators. We would all be producing segments. This isn't rocket science.