Even with the excess expenses, the Blue Jays have most certainly made their money back. The San Francisco Giants will soon enter this elite class of high market ballclubs with the opening of PacBell Park next season. In a few years, the Giants will be loaded full of talent, and with a few beneficial decisions by the front office, will be assured a spot in the postseason. PacBell Park is not finished being built yet, and over 24,000 season ticket plans have already been sold. It is sad to see America's pastime having to coerce fans to the park with new stadiums and fancy gimmicks, but it's reality.
New stadiums do both.
Initially, they attract the fans to check out the new park, and thus cause an increase in revenue which in turn makes the teams better. And only then do the fans stick around. Ten years ago, the A's were selling out games and drawing record-breaking attendance. They were also winning. Then a few down seasons came about after some front office moves, and the A's were left with no support, and thus no revenue.