In the absence of an actual web address, visitors will often start typing names in the address line, hoping to find what they are looking for. A final advisory governs the use of punctuation. Periods are not allowed in domain names, but hyphens are. Hyphens may cause confusion, though. Use Graphics and Photos Effectively.
Nothing helps break up boring text better than colorful, tasteful graphics and photos.
While the size of these files must be monitored, small images can make a site visually attractive. Image maps are partitioned into pixel blocks by the programmer so that any mouse click over a particular portion of the photo or graphic will allow to user to move to other pages. Keep What You Need, and Get Rid of the Rest. If material becomes dated, get rid of it, or archive it. If something is no longer relevant, delete it.