The challenge posed to marketing practices on the web, as the e-marketing industry begins to mature from its present stage of infancy, is how to combine proven theory and practice with web design and implementation issues. As shown here, web page creation is more than just sitting at a computer and making a web page. Its layout and design may well determine whether sales are generated or not. Comparison shopping for price and for uniqueness is just a matter of minutes a few mouse clicks away. After all, the net mall is worldwide.
Pure plays face trouble in e-commerce shakeout .
A moving target. Women s Wear Daily Internet . Web usage mining for web site evaluation. Association for Computing Machinery. Communications of the ACM .