He suggests business owners attend trade fairs, such as the one he helped organize earlier this month in New Brunswick, N.J., with businesspeople from the province of Zhejiang. They know the market for their products is there. You need a local partner. If you've got a viable product, the obstacles are worth tackling, believes Calvin. Small businesses don't think a great deal about global markets.
Most small businesses are myopic.
He says it's not too soon for these would-be entrepreneurs to be making contacts. Skittish businesses might consider starting in Hong Kong and running distribution into China. That many people can't make such a move without a dramatic rearrangement of the global economic landscape. The McGraw-Hill Companies Inc. All rights reserved.