The salesperson records date, time, client and relevant product information. The customer's estimated purchasing volume and timeline are recorded for forecasting purposes. The salesperson's time is logged also. Salespeople invariable incur expenses for travel, meals, supplies and presentations. Expenses are also recorded, preferably when they are incurred.
Sales call reports take a couple of minutes to record initially.
Then require several more tedious minutes to enter into the company database. Users put off the data entry tasks as long as possible. Sales call recording takes a couple of minutes. No transcription time. Managers wait for users to enter information to extract valuable information.