Sending flowers is not reserved solely for your sweetheart. Times are changing. Romance is still celebrated in a big way on February 14th, but an increasing number of other consumers, including women, are sending valentine flowers to people other than sweethearts. Flowers are a welcome gift for a friend, a relative or a co-worker. And flowers aren t just for women.
Men enjoy receiving flowers almost as much as women.
We never think about valentine s Day without thinking of roses. And while red is the most popular, statistics show that the majority of women prefer other colors, from the salmon Sonia, to pinks and yellows. But men, who are the primary buyers, prefer red roses. Red is also considered the traditional symbol of love. Your gift of roses may be as simple as a single stem in a bud vase, to an elaborate design of roses costing in the hundreds of dollars.