Web pages filled with disgusting purple type reversed out of a black background . . . Home pages so dense with text, you feel discouraged before you even start reading . . . It's about words. And because I'm a copywriter who writes for the Web on a daily basis, I pay close attention to how software companies handle their cybercopy. Here's what I've discovered.
Some companies do a wonderful job, but all too many settle for very mediocre writing indeed.
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