By tracking news, you identify which issues journalists are starting to care more about. By tailoring your news-gathering software for each niche area, you will know what is about to happen in the day's media for the niche issue, often before the general media have written the story. Feature articles and round tables. Focusing on a niche allows you to target recipients of your message. This means knowing exactly where your message needs to appear.
Round tables are very high profile and confer a publicly recognized expertise on the host attorney.
The articles should be reprinted and distributed to clients and prospects. The end of news releases. The majority of the time, when lawyers think of public relations they think of a press release and media contacts. Law firms should consider communicating with journalists electronically. To keep niche attorneys fresh in the minds of the right journalists, develop a personal relationship with reporters, identify their needs, and then send them periodic e-mail about substantive issues.