The curriculum is designed for persons interested in preparing for positions in the dynamic field of marketing. Career opportunities in marketing are quite extensive and diversified. Career objectives of persons completing this program would be in the areas of advertising, sales, sales promotion, market research, product development, pricing, wholesaling, direct marketing, retailing and merchandising.
Students can choose a basic program of study in marketing or one of the specialized study areas.
It is recommended that students pursue one of the following specialized areas and consult with the program coordinator or Student Development faculty member. Marketing Any combination of 21 credit hours may be selected from the courses listed below.