Some retail jewelry stores buy their gold chain jewelry from manufactures who are into quantity production at the lowest prices versus the more quality oriented producer. Bellman's has searched for, and found, a quality manufacturer that guarantees their chains will not kink. The best part is that Bellman's sells these chains for the same price that other stores sell the inferior versions. Since there is no way of knowing which manufacturer your retail jeweler buys their gold chains from, it's important that you become familiar with how to spot quality. The moral is, when shopping for gold jewelry don't let price be the only criteria you consider.
Most people know that two diamonds of equal size can have very unequal values.
By learning the 4C's, anyone can feel more confident when purchasing a diamond. Many people confuse cut with the shape of a diamond. Shapes include round, marquise, oval, pear, heart and emerald. Whatever the shape, a well cut diamond is better able tot handle light, creating more sparkle. When a diamond is cut to good proportions, light is reflected from one facet to another and then dispersed through the top of the stone.