Use the first person voice when appropriate. Don't be afraid to use the first person voice in your writing. Your not writing for a corporation, that wants you to write for then as a company, and you aren't writing for you English teachers, who knew that your voice shouldn't be a factor in your examination of Chaucer. You are writing about a topic that matters to you. Not only does your voice provide a personal touch, that some people prefer, it is also a great marketing and promotion tool.
People come back to web sites with a personal touch.
They feel they have a interest in the people who share their thoughts. When I first started spending time on the Internet three years ago, I was , as I am today, attracted to sites that had a individuals working their hardest to put out good content. His site was at one point the biggest DVD site on the Internet. He liked movies and he enjoyed technology and gadgets, so he shared his enjoyment and knowledge on the emerging DVD phenomenon on his web site. I was interested in DVDs as well, and so I came across his site and enjoyed it for over a year.