Forty-five percent of people who considered themselves very well informed also strongly approved of the checkoff. They know it is an investment in their future. What this latest round of research adds to the message, however, is that they're getting mixed or incomplete messages. Hailey said the research confirmed something he's been experiencing first-hand for several months. After looking at this research, I now why we're getting the questions.
Producers have a right to know about their program.
I share their concern that they should have better information to go on. Ongoing producer attitude research is conducted under contract for the Beef Board, which is accountable for overseeing the checkoff program, including planning, budgeting, evaluation, collecting assessments, assuring compliance with the Beef Promotion and Research Act and Order and certifying state beef councils. The Board's 111 members are appointed by and held accountable to the Secretary of Agriculture. Board members represent all segments of the beef industry, including beef, veal and dairy producers and importers. 1997 National Cattlemen's Beef Association .