Print Media Habits Newspaper readership. The most widely read newspaper was The Nation at least 70 percent of the readers said this was the paper they usually read. This was followed by Taifa Leo and The Standard , each read by one third of all newspaper readers. This trend rose sharply among older adolescents, with significant gender differentials 61 percent of males versus 44 percent of females said they read the newspaper. These high rates of readership can be expected newspapers are widely shared among friends and family members.
Newspapers also are an important part of the mornings routine in most offices.
They are also recycled for other purposes such as wrapping foodstuffs, thereby reaching audiences who may not normally purchase them. Adult males read newspapers most frequently 23 percent said they read it daily. Among those who read newspapers, roughly 20 percent to 34 percent had read one the previous day or on the day of the interview. Of interest is the finding that adolescents ages 10 to 14, especially females, reported as high a readership as adults. The reason for this is unclear.