Blanshard cautions that many managers try to sell the benefits of the change when people complain about what they are losing. This is usually a mistake. Venting about the losses is fine. Then, and only then are most of us prepared to consider the gains as part of the big picture. People will feel alone even if everyone else is going through the change.
People see others seeming to successfully adapt, while they struggle.
Blanshard advises managers who are trying to effect change to structure activities to create involvement. Share ideas and work together to help each other through the change. People can handle only so much change. Set realistic objectives for change. Too often, people resolve to change everything now and it proves impossible.