Direct marketers have been using Post-it Notes for several years to make their messages stick. In fact, a Roper Starch study found that using Post-it Notes in an ad increased ad recognition by more tha 20 percent, and readership nearly doubled. It hasn't been easy to apply these notes to direct mail pieces. To streamline the process, 3M Post-it Direct Response Products has been working with major lettershops to provide solutions. Post-it Note on a direct response vehicle.
Notes are intrusive and capture readers' attention.
Readers can also take the note and the advertising message with them. They'll place the note in a familiar spot, like on their PC, telephone or personal organizer. Contact 3M Canada PR department. Post-it is a registered trademark of 3M. Used under license in Canada.