That it can happen to you. I'm sure that the idea had its obstacles to overcome before it ever arrived at its current glory, but through persistence became real. Ideas have power once we fuel them. Believe in the future of your ideas and surround yourself with people that can support and nuture that belief. Some business journey's are not by the book, complete with business plan and a clear vision of its destination.
Many ideas evolve, change, and grow through continued inspiration and perspiration.
This isn't to say that the business plan is not important, but rather that flexibility is. Be ready to take a new road when the one you're started down is not achieving your vision. Realize that this is the evolution of an inspired idea. Don't banish all of one theory for another, but rather mix what works. Affiliate programs with established marketing plans, advertising venues with email, etc.