They often involve gimmicky visuals, playful stunts, props, etc. Sexy and trendy events take precedence over long range things with the media.
Reporters are busy and won t travel far for an event.
Try to find a unique location, if possible. A little rain or bad weather won t ruin an event, but severe conditions will. Also consider if it is possible to postpone it if the weather is very bad. Check with the local police department. Follow up with the no-shows.