I have often heard of salespeople who send a dollar bill to get prospects to notice them. But a lottery ticket represents millions in potential winnings. It excites his prospects enough that most say they were hoping he would call to see who gave them so much excitement. Of course, you are more likely to be electrocuted in your bathtub than to win a lottery. So it is a safe bet that the prospect who does not win will remember the salesperson who gave him a chance to hit the big time.
Top producers think differently than salespeople at the bottom.
They have a mind set that is focused on the long term while obsessed in the short term with building solid client relationships. They believe that people buy trust first and products second. They make hundreds of thousands, if not millions, in commissions because they always look for new business and care enormously about the people who they call their clients. These are the new breed of salespeople and they are making plenty for their effort. Dr. Kerry Johnson is a frequent speaker at financial services industry conferences around the world.