As part of marketing, advertising and sales perform valuable functions for both society and the individual firm. Individuals who choose a career in this field must possess knowledge, motivation, dedication, and integrity. Opportunities for employment exist in industrial, wholesale, and retail areas.
Marketing applies to almost every facet of the business industry.
According to the 1996-97 Occupation Outlook Handbook , employment in marketing is expected to increase much faster than average for all occupations through 2005. Average income is expected to range from 20,300 to 78,500. Most positions are expected to be filled by two-year college graduates. To provide opportunities for further education for professionals already employed in the marketing field. To provide opportunities for students who are pursuing other majors to enroll in marketing courses to fulfill elective requirements and, at the same time, increase their knowledge of the marketing system.