The companies they were going to visit had been clever enough to understand that their target candidates lived in certain geographies and would be likely to look for work in the local markets. Both companies, located in Boston, were small firms with no national reputations. It was something about the way the job was described. We've come a long way in a short time. Although our articles are often critical of the current Online Recruiting model, it's worth remembering that the Industry's progress is nothing short of amazing.
Mental models are hard to shake.
We get used to thinking that something has to be done in a certain way and allow that mindset to determine our perception of possible solutions. More than half of the problems associated with integrating the web into Recruiting practice has to do with this confusion. The process we use to Recruit may or may not be a firmly fixed part of the landscape. The swamp of material that results from an ad on a job board is a simple example. Most job hunters don't think about the fact that on line responses to job ads tend to be aggregated into databases before they are processed.