This lecture course places the development of American mass media in broader social, economic, and political perspectives. While there are no specific prerequisites, a general grounding in American History is recommended. Grades are based on one or two hourly exams which are a mix of short-answer and essay questions, plus a final comprehensive examination. 103 and junior standing. Examines communication theories with special emphasis on mass communication institutions, media processes and effects.
Students learn the fundamentals of theory reading and evaluation.
Ethics of Journalism. This course will examine standards of performance and codes of conduct for journalists. Students will apply those standards and codes to real and hypothetical cases and situations faced by journalists in the gathering and reporting of the news. Class discussion will be emphasized. Media and the Marketplace.