Over 110 different types of vegetables are grown. The major crops are carrots, onions, cauliflower, cabbage, sweet corn and broccoli. Onions, carrots, rutabagas, beets, parsnips, squash and cabbage are available all year round. Producers deliver their fresh product to Peak of the Market which markets the vegetables to wholesalers and retailers within Manitoba, nationally and to other countries, mainly the United States. There are ten vegetable wholesalers in Manitoba that distribute imported and locally-produced vegetables.
Producers sign contracts with processors to supply the processed product market.
Since 1990, no canning or freezing of vegetables has been done on a large commercial scale in Manitoba. There is one processor that washes and bags in consumer-sized packages fresh vegetables. Producers are very receptive to global market opportunities and, agronomically, Manitoba has the potential to produce the volumes and quality necessary to meet the export market. Manitoba's value-added sector can expand to seize these opportunities. Strategic alliances are the key to capitalizing on the growing demand for processed vegetables.