Once again, let us know what works and what doesn t work. Lastly, we hope you have a terrific summer and let us know what you are up to. It may seem like a strange union, melding the time honored practice of mentoring with the latest technology. Online mentoring takes some effort to launch, develop and maintain, but the benefits are well worth the endeavor. Building a pool of mentors, helping students understand their roles and establishing some ground rules help generate a rewarding online mentoring program.
Practitioners are generally receptive, even eager, when asked to mentor one or two students.
Explain to mentors the level of expertise they should expect from the students, and give them some background about the people who will be contacting them. Local AAF chapters, advertisers and agency employees in your region and campus guest speakers provide good leads for locating mentors, but the real gold mine lies in your own advertising alumni. You ve needed an excuse to update the alumni files, and this is the perfect opportunity to find out where everyone is working and reestablish contact. Locating alumni could be a club project and one that would pay off in years to come. It only takes a few graduates to start the ripple effect.