How the Best Storytellers Win How to master the craft of storytelling.
Storytellers are in the fantasy business.
The best of them, including Douglas Adams, use their craft to see farther, dream bigger, and engage more people. In other words, they're a perfect match for an economy in which the game is evolving, the rules aren't clear, and the competition is elusive. Here are the lessons you need to master their art. Storytellers don't bother with the distinction between dreams and reality. They are always dreaming, always casting the practical in terms of the heroic.