In statements involving two word phrases, make an all out effort to use hyphens, but make sure you hyp- henate properly. Take the bull by the hand and avoid mixing metaphors. Always pick on the correct idiom. Avoid colloquial stuff, and trendy locutions that sound flaky. Also, avoid all awkward or affected alliteration.
Unqualified superlatives are the worst of all.
Beware of and eschew pompous prolixity, and avoid the utilization of enlarged words when shortened ones will do. Avoidification of neologisms strengthenifies your prosification. Avoid using sesquipedalian words. It is not resultful to transform one part of speech into another by prefixing, suffixing, or other alterings. Perform a functional iterative analysis on your work to root out third generation transitional buzz words.