The advantages of being online- access to worldwide business and information within seconds. Online consumers deal with a huge amount of stress when asked to share personal information. With the click of each key, we are forced to consider where the information might go.
People are aware of the dangers of the Internet.
If you want a customer's business, you need to make that person feel safe with your company. You have to give up something to get business in return. Be honest with your customers and sacrifice your ability to sell their information to anyone on the street. Yes, you could make money, but not enough to compensate for the loss of customers and gaining a bad reputation. Post a privacy statement in a prominent place on your site and calm customers concerns.