A new billboard to be located on San Pablo Ave just North of Bancroft Way will help get the message across. Eller Media Co. has donated the billboard space for four weeks from the time of posting, which should be by this weekend. Don't give him a reason to ask for your autograph. The purpose of the billboard is to draw attention to traffic safety.
People often drive without giving much thought to the what they are doing.
We want them to be think about driving safely, and to be aware that we take traffic safety and traffic enforcement very seriously. In fact, during 1999 in Berkeley there were 1,529 non-injury traffic collisions and 500 injury traffic collisions reported to the police department, as well as 1 fatal traffic collision. During 1999 Berkeley P.D. officers wrote approximately 20,000 citations for moving violations. The incentives for safe and courteous driving are even better than you think. The traffic officers of the police department have certificates for a free non-alcoholic beverage at a local cafe, which they give to drivers who they observe driving very safely and courteously.