Remembered also that, even at best, this form of advertising is extremely slow. Therefore, it is important to also develop brochures, feature stories, etc. Keep these thoughts in mind. Brochures have a high market penetration but low credibility. Misleading advertising, or advertising promising an experience that is not available, can quickly turn all promotional efforts sour.
People go where they are invited, but only stay or return where they are wanted.
It is important to have your house in order before guest invitations are sent out. Remember, the traveling public today is sophisticated. A straightforward invitation is a much better sales tool than an overly cute one. The courtesy and hospitality your front-line workers show cannot be overemphasized. These individuals are the first contact, the first impression, and the first opportunity for a guest to evaluate the community.