Earth Fare recently pulled a line of diet supplements that was found to contain chemical colorants. Many people shy away from buying all-natural beauty products because they generally cost more than their drugstore counterparts. Natural-cosmetics expert Jennie Charlton trusts that, in the end, a customer's nose will lead her to the right place. In purchasing merchandise for Sensibilities, Charlton looks for items containing only the purest-grade essential oils. Someone will buy a little votive and be surprised at how it makes them feel, next to a candle that uses synthetic perfumes.
People can tell the difference in their skin and mood when they choose natural products.
Sometimes, consumers don't realize what they're missing until they do a little comparison shopping. Step in one of these shops and you'll be smacked into silence with a virtual tsunami of fruity smells. For some, however, it's only a fool's paradise.