This guide will give you insight on ways to get customer care right the first time. The Guide to E-marketing provides new ideas on how to better use evolving technologies to obtain the marketing results necessary in today's business environment. The Guide to Channel Marketing Designed for channel watchers and channel changers, this guidebook offers new tips for working with resellers. With database marketing, companies make informed decisions about their customers and buying habits, and can match these characteristics to find future customers. This guide takes the mystery out of database marketing to help build customer understanding so you can sell smarter.
Nothing is worse than bad information.
Getting the most accurate contact information has never been more crucial, as telecommunications regulations change and competition intensifies. This industry-specific guide helps you to develop your customer and prospect database and use it as a marketing tool. The real power of direct mail comes when it is strategically combined with other effective marketing tools. This guide helps you build direct mailing strategies that are targeted, relevant and in-step with your customers. It's all about the right person getting the right message at the right time.