Get information to community through key communicators and parent leaders. Crafting a Media Response Even though your district or school may not be directly involved in a crisis incident, you may get numerous requests to react to one, or share information about what your district is doing to prevent similar situations. Avoid commenting on the actions taken by the district involved, since you cannot know all the details of what occurred. Instead, make a positive, generic statement about education and your own prevention programs. This is a societal problem that cannot be successfully addressed unless the entire community is involved.
Prevention begins at home by teaching children to respect others.
Every member of the community is a role model for children. Student safety is our top priority and we take all threats seriously. Talk about programs the district has that deal with prevention, character education, conflict resolution, peer mediation. When tragedy hits, your school needs a sympathetic and authoritative spokesperson to reassure your community and staff that your school's leadership is handling the misfortune in an aggressive and appropriate fashion. You need to instill confidence, as best as possible, that you, with the help of your total staff and community, will be doing everything possible to prevent such a tragedy from happening again.