There being sued for massive amounts of money. A previous recall, the 721 debacle of the 70s, forced Firestone to withdraw from racing. Firestone is currently the sole supplier of tires to CART and the IRL since Goodyear left the fray. Meanwhile BF Goodrich is making inroads into stock car racing through the ASA series. Keep your tires properly inflated.
Tires run low on air, overheat.
If you have a truck or sport utility, mind the manufacturer's towing capacity rating. Yes you can get away with towing more than that, but it's Hell on your tires. And keep in mind you're more likely to suffer tread separation driving at high speeds in hot climates than firing up the Ford to run down to the Cat dealer for a spare drive belt in Frostbite Falls, Minnesota. Accept the facts of life. All Terrain type tires with their aggressive tread patterns have more squirm to them which builds up heat as well.