And the ability that Winstar has to offer service-level agreements and actually stand behind them, because unlike a lot of our competitors we're not tying together one third party's data center, another third party's network and we don't point fingers when something's not working. It varies by segment. Some customers want to know how soon they can get implemented. Obviously, price is important to some segments of customers. Reliability is a common question, which is why we're in great shape with our SLAs.
Security is a common question.
I honestly think education is a good thing. I guess the thing that comes to mind for me is that I think there is a perception in the marketplace that a number of ASPs will not survive. And folks like Gartner Group have said there'd be a consolidation and 95 percent of the ASPs won't exist. I want to ask about pricing because the model that everybody thinks about is this monthly rental price. I'd say 100 percent at this point is monthly recurring charges and non-recurring charges.