Leaders - those people who through their relationships inspire others or exercise influence in an organisation. Management System - the framework of structures, systems, policies and processes used to ensure that the organisation can fulfil all the tasks required to achieve its objectives. Mission - the unique purpose of an organisation. It explains why the organisation exists. Partners - two or more parties in a working relationship creating added value for customers.
Partners can include suppliers, distributors, joint ventures and alliances.
Perceived Value - the perception by a stakeholder of the total value of a good or service or relationship provided by an organisation. This can extend far beyond monetary value. Perception - the observations and interpretations by a person or a group of people that influence their opinions and behaviours. Performance - achievement by an individual, team, organisation or process. Principle - a governing law used as a basis for prediction and reasoning.