Upon completion of the investigation, the Division has determined that certain of Respondents' actions and practices more specifically described in Paragraph 2 of this Petition, constitute unfair and deceptive acts or practices affecting the conduct of trade or commerce in the State of Tennessee in violation of Tenn. Code Ann. In order to promote Respondents' automobiles to the public, Respondents mailed solicitations to consumers. Attached as Collective Exhibit A are true and exact copies of the solicitations that were the subject of the State's investigation. Some of the direct mail solicitations attached as collective Exhibit A offered various prizes, gifts or awards to consumers as an incentive to visit Respondents' car dealerships. Tenn. Code Ann.
Respondents deny any wrongdoing.
Respondents' position is explained more fully in Paragraph B of the Assurance of Voluntary Compliance submitted contemporaneously with this Petition. Upon completion of its investigation, the Division requested the Attorney General to negotiate, and if possible to accept, an Assurance of Voluntary Compliance in accordance with the provisions set forth in Tenn. Code Ann. The Attorney General entered into negotiations with Respondents and the parties have agreed to, and the Division has approved, the Assurance of Voluntary Compliance submitted contemporaneously with this Petition. In accordance with the provisions of Tenn. Code Ann. The Division, the Attorney General, and the Respondent, the parties who are primarily interested in the matters set forth in Paragraph 2 above, have jointly agreed to the Assurance of Voluntary Compliance and join in its filing.