Then, if you feel that the request for information is reasonable, give the reporter your full cooperation. If a reporter calls and you feel caught off guard, tell the reporter that you are busy at the moment and will call back. Find out what topics the reporter wants to cover and, most importantly, what the reporter's deadline is. Formulate brief, written answers to questions and respond within those deadlines. If you feel you need some advice or guidance, contact your college information officer of the Office of University Relations at 231-5396.
Reporters live on deadlines.
Always ask the reporter when the deadline is to respond, and honor that deadline. Don't avoid the press. Return reporters' calls. It is better to be frank and open with members of the press than to avoid them. If you don't want to be interviewed, tell the reporter.