International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. Everyone is talking about e-mail as marketing's latest killer app. And rightly so, since e-mail's power as a marketing tool has been well documented. In fact, we've seen companies of all kinds adding e-messaging to their marketing mix.
Nobody appreciates the concept of opting in more than radio station management.
Promotional events and contests have been around for decades. One major market rock radio station has recently turned the traditional sweepstakes on its ear. Just register with an e-mail address through the station's website. To increase the odds, listeners are encouraged to submit the e-mail addresses of friends, as well. If one wins, they all win.