Branding Market Research Entertainment Branding Branding is a very important aspect of marketing. Getting consumers to associate your brand name with quality in your market place is very important. You want consumers to consider your product first when they are making buying decisions, the strength of your brand name will help determine how consumers do consider your product when making those decisions.
Marketers use traditional media to strengthen the brand name.
They run discrete advertisements that they hope will reach the desired audience and be part of a broader advertising program that helps strengthen the brand name. WWW allows marketers to interact with the consumers. Market Research WWW is a medium that allows marketers to perform primary and secondary research. Conducting specific keyword searches on the major search engines would be another example of using WWW for secondary research. Although the survey results are going to be biased because of the demographic skew of the WWW population, it is perhaps a very quick method of getting consumer feedback for a new product.