Through the project, students gain practical skills and work experience. In past semesters, students have worked with the campus radio station, closed circuit television system, sports information office, campus publications, news bureau, and public relations offices. Registration requires the permission of the department chair. Through the internship, students gain practical skills, employment contacts, and work experience. Students have worked with national networks, television and radio stations, newspapers, public relations and advertising agencies, state government, and video production organizations.
Registration requires approval of the department's internship committee.
The students will also examine types of advertisers and methods of advertising. This course is a prerequisite for all other advertising courses. This course examines audience estimates and the purchasing of media space and time. Includes the study of survey research, frequency and quintile distribution, interpretation of statistical data, demography, and psychographics. This course is designed to help the student develop the practical and creative skills required to write copy for public service and commercial announcements.