Not sleazy record-guy crap, where you're in a cashmere sweater murmuring that the perfect deal really is perfect, Courtney. Honestly hire honestly committed people. You can afford to do that. I get really freaked out when I meet someone and they start telling me that I should record 34 songs in the next six months so that we have enough content for my site. Defining artistic expression as content is anathema to me.
Nobody buys content.
Real people pay money for music because it means something to them. A great song is not just something to take up space on a Web site next to stock market quotes and baseball scores. The DEN shows look like art if you're not paying attention, but they forgot to hire anyone to be creative. So they ended up with a lot of content nobody wants to see because they thought they could avoid dealing with defiant and moody personalities. Because they were arrogant.