Male respondents and intermediate and expert users were more likely to think navigation is a problem than are females and novices. Respondents over age 50 think navigation is less of a problem than younger respondents. The most commonly selected reason is that these translations are useful. European respondents were more likely to say yes than US respondents. Respondents aged 19-50 were more likely to have an opinion than younger and older respondents.
Men are more likely to stay at a site in an unfamiliar language than are women.
This question was also asked in Survey 7, but the wording was slightly different, which may have contributed to differences in survey results. In this survey, the question asks if culturally sensitive design would make the respondent more willing to use the web. In the last survey, the question asked if culturally sensitive design would make others in their country more willing to use the web. Expert respondents are most likely to have access to and use this software. Novices are least likely to be able to get the software.