In an era of global, rapidly accelerating change, many large organizations f ind themselves in a crisis of adaptability and commitment. This is because they developed during an earlier more stable, predictable era which demanded bureaucratic efficiency. The traditional OD approach is characterized as interventionist and stepwise and achieving little organizational self-renewal in practice. The new approach regards adaptability as a continuos process of creativity. Organizational creativity is defined as a deliberate change-making process of problem finding, problem solving and solution implementation.
Organizations can learn to mainstream adaptability and creativity by doing two things.
Second, the organization must provide a framework for directing these new skills in support of its mission. Research is reviewed supporting the new approach, and what works and why is identified.