Richard Anastasia, vice president of information technology services for the National Association of Realtors in Chicago, urged newspaper executives to create real-estate World Wide Web sites. Still, newspapers could offer online listings as a bonus for print advertising and gather valuable information about Web users to sell to related vendors and suppliers. Marketing Conference speakers stressed that these two important demographic groups mean big money for newspapers. Treat them right, and they'll be a boon for your newspapers. Money no longer confers distinction.
Workers seek balance in their lives.
This generation looks to blend job, pleasure and financial needs. Part of this springs from a resurgence of spirituality. The Internet rush surges on. As more people pass through college, more look for something beyond entertainment from the World Wide Web. The craving for community rises.