The council provides a mechanism for communication and student input into administrative processes. The council also plans and organizes student-faculty activities. The University of Alabama's Ad Team. This is a group of the University's top students from advertising, public relations, telecommunication and film, graphic design, and related disciplines. Each year, the team works to develop a complete integrated marketing communication campaign for submission to district and national competitions sponsored by the American Advertising Federation.
Membership is determined via an annual portfolio exam and interview process.