This is where a customer could be talking to the rear view mirror, and downloading videos for their children in the backseat. The result is the ability to have several different forms of relationship with Ford at that point. The different channels are going to have an impact. I think the fourth and final area is really slightly out of the arena of customer loyalty, but still concerns the loyalty theme, which is employee loyalty. If one takes a look at the resource shortage that developed last year with the dot-com frenzy, there were also other important impacts.
Resources are now global and technology is making it easier to get resources from different places.
This means resources have greater choices and flexibility for employment. I think there will be interesting opportunities in the future for us to look at how we can apply some of the learning that we have around customer loyalty and translate the benefits of keeping customers to the benefits and methods of keeping employees. Yes, I think we have several opportunities as described, and in no special order. The first is international. Historically, our international business has not grown as fast as our business over here in North America.