I have been involved in developing strategic plans for firms in many industries. From the development of the Strategic Plan, I have directed and targeted firms into new and enhanced markets and competitive positions through the use of sophisticated models and computer technology. Marketing Environment Evaluation I have developed sophisticated models for evaluation of a firms competitive environment and developed analytical programs to assess the strengths and weakness of the firm. These programs and analysis are the key elements in the development of the functional marketing programs for the firms which Mr. Lee has either been employed by or for whom he has consulted. In the global economy few firms can be sole market leaders.
Most firms are today niche market players based on either product line or geographical markets.
I have developed system for small to medium sized firms to implement these models and data analysis on commonly available hardware and software systems. I have been responsible for new product development planning and a corollary model for Product Life Cycle Management. New product development is expensive, time consuming and risky. Without proper models and industry research, new product development is a high risk activity, I have developed a model for new product introduction that includes methodologies such as surveys, focus groups, and competitive analysis. The models can be used both as a predictive measure of effectiveness of a planned communication effort or as a post effort analysis.