The Main Street approach builds on the idea of the downtown's total image. The Main Street Arkansas staff provides economic development, design, organizational, and promotional assistance to cities that successfully secure Main Street status. This assistance is concentrated in the first three years, but continues on an as-needed level as the local program matures. Through the National Main Street Center, Main Street Arkansas is associated with more than 1,000 cities and towns in more than 40 states that are also working toward downtown revitalization using the Main Street Four Point Approach. The lessons learned can be used to the benefit of all Arkansas communities.
Strong organization provides the stability to build and maintain a long-term effort.
Organization helps such diverse groups as bankers, city officials, merchants, chambers of a commerce, civic organizations, and individual citizens to work together more effectively. There is no formula for good downtown design, just an appreciation of Main Street's unique assets and an eye for improvements that are compatible with the existing environment. All components that communicate a visual message to consumers about the downtown should be addressed by the revitalization effort's design improvement program, including buildings, public improvements, signs, parking, merchandise presentation, and graphics. The Frisco Park and Trail Enhancement Project was completed in 1998. The park provides a perfect setting for community activities in downtown Rogers.