As noted earlier, with very few exceptions, only strong trademarks or service marks have the full protection of federal and state trademark laws.
Most ordinary trademarks are weak.
Liquor Barn, Cuts Deluxe, Charlie's Auto Parts, 10-Minute Lube. A trademark is considered legally strong when others can't use it or anything similar on related goods or services. Distinctive Terms Distinctive trademarks are memorable, evocative, unique or somehow surprisingfor example, 7-Up, Lycra or Cherokee apparel. So if you're naming a service or product and want a strong mark, try for a name that is either unusual or used in an unusual way. A judge is likely to treat a distinctive name as a trademark or service mark and protect it from use by othersunless someone else has used a similar trademark on the same type of product or service first.