ArchitectureWeek - 2000.0906 No. 17 . In our media culture, these images express the latest stylistic trends and new perceptions of space. While the magazines enthrall their readers with photographs of captivating objects, they may be neglecting the deeper experiential quality of buildings. Architecture is not simply production of artistic objects for an aesthetic purpose.
New buildings have cultural, political, and social importance.
Published images should provide the opportunity to analyze the work. If architecture is represented visually and without critical analysis, it becomes just another pretty face. New styles in architecture are developed independent of a traditional context and then built anywhere in the world. The building's form per se becomes a hot topic for the architectural media, which display images people inevitably become familiar with. New architectural works can benefit a local economy through increased tourism and new business.