Sales is all of the above. And if you're going to be successful in your small business you've got to first understand sales and then master it. First of all, there are many misconceptions about sales. Sales is about deception. Sales means being pushy.
Sales is manipulation.
And if you believe these you're going to have a very hard time. Sales is about honesty. Sales is about listening. Sales is about helping. If you start to think of sales in this way it will be a lot easier for you.