You want to say something to the point in the first few sentences. Provide good session information. Programs that do not have session information are listed after those that have. Therefore, they come first. Provide interesting pictures.
Pictures are worth a thousand words.
Parents look for certain features, and you want to make sure you provide them enough information to make initial decisions. Do not oversell yourself by listing everything as a specialty. If you claim to be a specialty program in baseball, parents expect that the instructions are given not by college students, but by semi-professional personnel. Besides, parents will judge for themselves after contacting you and visiting your program, and they will tell their friends about the misinformation. That may cost you a few customers.