Costs are lower because both the most rote, repetitive work and the details of customer personalization are automated and efficient. Your staff spend more time working and less time administering. Customers are better differentiated , right down to the personal level. You know more about what customers want and how they behave, both demographically and individually, so you can make them offers and provide them services that work best for them in particular, rather than just on average. Your reach is global, and round the clock.
Marketing automation is simpler.
But with personalized, targeted campaigns using email and the Web, it's now possible, and powerful. Your return on investment is rapid and easily measurable. Particularly with Multiactive' s rapid deployment methodology, your eBusiness implementation expenses are smaller than with the competition, and your return on investment both quick and obvious. When costs decline, revenues increase, and customer loyalty improves, you'll know your eBusiness initiative is a success. You need buy-in from all levels of the company, from the top management on down.