Operations and Supply Chain Management Quick Response. Vender Managed Inventory. The deep toolbox of Supply Chain Management techniques has taken on far-reaching applicability and massive potential as the Internet has fast become the new vehicle of B2B communication. This course first examines inventory models in detail, then uses these models to analyze supply chain initiatives in different industries. Because information is the core product of the New Economy, this mini-course investigates the legal issues related to the management and protection of intellectual property in technology companies.
Students learn about the establishment and protection of copyrights, patents and trademarks.
This course examines marketing strategy throughout the continually accelerating product life cycle, with special emphasis on marketing new products. Students traverse the tools and techniques for identifying market opportunities and learn strategic use of the Internet. Another byproduct of technology's shrinking product life expectancies and frequent upgrades is the evolution of a new style of project management. This course covers the software and techniques developed in recent years to help manage complex, urgent and often fleeting projects. Students survey modern project management from A to Z, including the formation of project teams, organizational issues, and successful implementation.