Out of all six undergraduate sequences, it offers one of the broadest arrays of courses and involves the most students in extracurricular professional activities. The sequence is committed to building on the base of a broad liberal arts education and the School's core requirements with a series of professional courses designed to reflect the state of the art in industry. At least two additional advertising electives must be completed.
Many students combine elements of both.
The Advertising faculty have eclectic professional and academic backgrounds, well suited to support the program. The six full-time members who teach regularly all have industry experience. In addition to the regular and occasional adjunct faculty, the sequence regularly draws on advertising professionals, with as many as 50 visitors a year to individual classes. In addition, the program offers special workshops for students taught by industry experts. One measure of the effectiveness of a program is the achievement of its graduates.