The experts on new technologies repeated the mantra that the future finally has arrived after several years of technological glitches and broadcaster foot-dragging.
Resistance is futile, as they say on 'Star Trek'.
Futile, perhaps, but broadcast executives haven't lost their bravado or their belief in their ability to control their own destiny. We have enormous, powerful brands, and they find their way onto every platform. But the latest technologies are touted as enabling interactive TV viewing on digital television sets and TV-like reception on personal computers. These services will be carried over the Internet on telephone lines and fiber-optic lines and over the air by satellite and wireless signals. While such technologies represent a clear shift for broadcasters, other traditional media are in for the same jolt.