Marketing - a total system of business activities designed to plan, price, promote and distribute products and services to consumers, businesses and other organizational buyers. They also select 2 courses from a list of marketing electives.
Marketing ranks very high when comparing salaries with other professions.
Marketing is the largest specialization in the BSBA in terms of student numbers. Specializing in marketing does not limit you to one career path but rather it opens many paths. See your Marketing faculty advisor for more information. Students must meet prerequisites in effect at the time of course enrollment.