At Larry's Supermarket in Seattle, a 4th of July promotion featured red, white, and blue potatoes. Without such efforts it is difficult to move specialty items beyond local markets and into the produce mainstream. Quality is of paramount importance to market acceptance. For the fresh market, appearance strongly influences sales. Texture, flavor, and nutritive value are less obvious.
Many restaurants feature specialty potatoes.
Often customers who first tried them in a restaurant purchased them later in supermarkets. Some brokers and others who pack and ship fresh produce concentrate on specialty potatoes. Marketing specialty potatoes is complicated by the fact that most potatoes are not sold by variety name. Yukon Gold' is distinguished by the pink coloration around its eyes. Packaging can also be important to market success.