Harris reports that Cellular One initially denied the problem, but was finally able to make the correction. As part of this effort, directory marketing firms coordinate placement of listings, including toll-free and toll numbers, in yellow page, white page, Internet, and other directories. With the proliferation of directory databases, directory marketing firms are finding it increasingly difficult to correct listings that are inaccurate. A Wahlstrom representative reports that Wahlstrom was recently investigating a report that an incorrect toll free number for one of its clients was being disseminated. As data providers and data sources continue to proliferate, it is going to become increasingly difficult for customers to track down and correct incorrect listings.
Providers can improve customer service by facilitating corrections to listings.
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