If you live in Los Angeles, New York, or even Asia, it's hard to find the appropriate things. She offers Asian boy dolls too. They are available in Chinese, Korean, Vietnamese and Japanese. Asian-American biographies, books and even cookbooks form part of the swelling catalog. They are not up and running yet, but she says she is ready for bigger things next year.
Sheer demographics suggest a growing market for such specialized products.
That is a potential market of about 10 million people. Other possible customers include the thousands of American families that have adopted Asian children. Another growing segment of the American market, the nation's six million Muslims, is also attracting the interest of entrepreneurs. The 123Greetings company sells more than 7,000 greeting cards from its website every day during the fasting month of Ramadan. There is money to be made from diversity.