An opinion column represents one individual s point of view, after all, which can be completely one-sided. Finally, you re ready to actually set pen to paper, or fingers to keyboard. If you ve done your research well, this is the easiest part of the process at least for me. I can spend weeks evaluating a product, but it rarely takes me more than an hour to write the actual text. This isn t only because I love to write.
Reviews have a very clear structure, with few variations.
First, you write an introductory paragraph. Provide no details, here, just the summary. Writing an effective lede is literally the subject of many books on creative writing. For our purposes, let s just note that a lede needs to capture the reader s interest and give him a clue about the article s contents. In the main body of the review, you describe what the product does, and how it works.