With at least 66 networks joining in, we will offer a remarkable array of positive, educational and entertaining programs for kids and their families to enjoy together, and promote a dialogue about the important issues they face. Just Think , which focuses on the power of words, symbols and actions as they pertain to issues of multiculturalism, diversity, tolerance and race relations. The participating cable networks intend for the special to provide a platform for discussion on diversity-focused issues that can be taken into homes and schools nationwide. We applaud our cable colleagues for making this week-long commitment, said Cronin. We re proud to take the lead in producing this year s signature program for the initiative, and to help families get together to talk about such important issues.
Programming deglamorizes harmful, illegal or discriminatory behavior and stereotyping.
As broadcast networks have focused on adult audiences, cable has become the first place destination for kids on television, and now leads the industry in the production of original programming for kids, said Scannell. In Week allows us to demonstrate the diversified lineup of quality kids and family programming that the industry provides. A special Tune In to Kids and Family Week programming section in the June 19 issue of TV Guide.