To successfully market specialty potatoes, farmers need to work with those who sell and promote vegetables. Specialty potatoes have received national attention through articles in produce trade journals and the popular press. Supermarket chains have featured yellow- fleshed potatoes. At Larry's Supermarket in Seattle, a 4th of July promotion featured red, white, and blue potatoes. Without such efforts it is difficult to move specialty items beyond local markets and into the produce mainstream.
Quality is of paramount importance to market acceptance.
For the fresh market, appearance strongly influences sales. Texture, flavor, and nutritive value are less obvious. Many restaurants feature specialty potatoes. Often customers who first tried them in a restaurant purchased them later in supermarkets. Some brokers and others who pack and ship fresh produce concentrate on specialty potatoes.