Dramatize your ideas. Merely stating a truth isn't enough. The truth has to be made vivid, interesting, dramatic. You have to use showmanship. The movies do it.
Television does it.
And you will have to do it if you want attention. The desire to excel appeals to people of spirit. The one major factor that motivated people was the work itself. If the work was exciting and interesting, the worker looked forward to doing it and was motivated to do a good job. To win produces a feeling of self-importance.