A web press package is one that's printed on a single, continuous roll of paper, then cut and folded into a direct mail package. It offers the opportunity for personalization, but with the budget I had to work with in this case, I couldn't do color, so I chose a colored stock with black ink. As we'll see in a moment, a standard package costs considerably more. A Direct Mail Cost Model Following is an estimate matrix for a typical direct mail package at four quantity levels. This is based on an actual printer's quote.
Postal qualification is critical to costs.
This is your incremental cost. Creative is a fixed, one-time cost. Lettershop may be slightly less, but not significantly so. You're unlikely to get the same numbers from any two people for the same mailing. Likewise, you'll almost never get the same numbers from any two different printers.