This is the year to concentrate on developing more effective ways to print and sell books. Beyond that everything, and I mean everything, is up for interpretation. Most independent publishers wish to run a good business by selling books to an audience they feel would be enriched by the content and titles they offer. At the end of the day, healthy organizations also have to make a profit. The Internet is quite simply re-inventing the economics of how books are produced, purchased, and distributed.
Publishers can sell books to more markets at less volume for more profit.
As publishers prepare business strategies for the next decade they will be able to take advantage of simple and mature Internet technologies, built to make an open and profitable publishing marketplace a reality. Digital Book Distribution On-Demand book distribution removes overhead associated with offset print runs, book storage and distribution. It allows profitability on every title, with publishers having the opportunity to sell through as many channels as they choose with no concerns about market fluctuation. Publishers can serve established markets with increased efficiency, while testing the waters with more titles to more markets. Starting a relationship with a POD supplier is amazingly simple and inexpensive.