One handy item that is proving popular is a mini pocket scale. It is housed in a black plastic casing, has a low-battery warning and measures 11x8x2.2cm. Electrical components, zinc alloy and stainless steel are sourced worldwide. Minimum order quantity is 1,000 units and delivery time is generally 30 days after order confirmation.
Markets are diverse and include Europe, Malaysia, Russia, Brazil and Venezuela.
Most buyers are jewellery importers who use the scales to weigh gold and precious stones. Li's ambition is to sell this product to an even wider market. I want to increase production and sales to cover all main international markets. Most other manufacturers of this type of scale are Japanese companies, Li says, so those products come at a high price. Shine Chiu has been able to compete, yet maintain a high standard of manufacture, by shifting production to the mainland.