It needs to be understood that a prince, and especially a prince recently installed, cannot observe all those qualities which make men good, and it is often necessary in order to preserve the state to act contrary to faity, contrary to mercy, contrary to humaneness, and contrary to religion. And therefore he needs a spririt disposed to follow wherever the winds of fortune and the variability of affairs leads him. As I said above, it's necessary that he not depart from right but that he follow evil. A prince must take great care never to let anything come from his mouth that is not full of the above-mentioned five qualities, and he must appear to all who see and hear him to be completely pious, completely faithful, completely honest, completely humane, and completely religious. And nothing is more important than to appear to have that last quality.
Men judge more by their eyes than by their hands, because everyone can see but few can feel.
Everyone can see how you appear, few can feel what you are, and these few will not dare to oppose the opinion of the multitude when it is defended by the majesty of the state. In actions of all men, especially princes, where there is no recourse to justice, the end is all that counts. A prince should only be concerned with conquering or maintaining a state, for the means will always be judged to be honorable and praiseworthy by each and every person, because the masses always follow appearances and the outcomes of affairs, and the world is nothing other than the masses. The few do not find a place wherever the masses are supported. 2 Ferdinand of Spain.