The objective is to touch your audience at a personal level through your sharing of stories and create a space for others to tell theirs. Storytelling creates an atmosphere more conducive to open communication. As a communication tool, stories have a transformative power. We live our lives by the stories we tell ourselves and tell others. Change the story and life changes.
Stories express our collective dreams and hopes.
When a character in the story takes the call to act heroically, we feel like we are there doing it too. And we could be, if we listen to the call for adventure and action. Spirit lives in stories. Wisdom lives in stories. Stories have an unique quality to them.