Create an Internet tip sheet for your prospects and customers. Because only a small portion of the planet is Internet savvy, there's a good chance your prospects and clients know little of the world online. Your tip sheet, mailed or put near your cash register, lets people know the basics of being online and offers helpful information. Of course, it should also have an illustration of your site and your Web address, too. Not linking is not thinking.
Referrals are the lifeblood of many small businesses, and links are like referrals.
The idea is to link with other sites of businesses that share your standards for quality and service as well as having prospects similar to yours. To encourage regular visits to your site, keep the content fresh, promise new and exciting things, then live up to your promises. Ask people to e-mail you, make it very easy, then respond lightning fast to those who contact you. Slow response time has murdered many an online marketer. Speed is of the essence, even on the Interwait.