It energizes them and each shopping trip is like a journey into uncharted waters with all the new items available. Simply presenting or displaying items in a new way will help a woman stop and rediscover an item once again. Communications When communicating, men will first ponder or think about a situation, then store the information before they finally express their thoughts. Men also do not typically communicate unless they need help or a resolution to a situation. Therefore, if a man requests information or suggestions from a sales clerk, he wants assistance so the process can be concluded.
Women communicate to express themselves.
If a challenge arises, they look within to establish if they are the cause of the problem. When communicating, they will discuss issues that are closer to them mentally and emotionally. Approach your female customers with a positive attitude and confirmation that they have indeed made the right decision or selection unless there is a more appropriate product. It is within their nature to know when, how, where and why. This allows them to determine or control the selection during the buying process.