Formula One is its own culture. The question is, how many years will it take. I would say that, in 20 years, it will be a very major event. For F1 racing to generate more interest in the United States it needs improved TV coverage. A network has to buy the entire 17-race F1 package.
Time differences make airing all the races live a headache for most networks.
In the Philadelphia market, Comcast SportsNet, through its affiliation with Fox Sports Net, carries the F1 schedule. Many of the races are on live at 7 or 8 a.m. Sunday mornings. Yesterday, American viewers could watch the U.S. Grand Prix in an early afternoon time slot. From the standing start, David Coulthard, the second-fastest qualifier, accelerated past Schumacher and led into Turn 1. On Lap 7, Schumacher passed Coulthard on the outside off the main straightaway into Turn 1.