In even feigning immunity to the blandishments of advertisers, the anti-consumptionist seems to ignore the fact that desire for an object can be generated via means more visceral than a punk rock riff.
Objects are pleasurable.
They are often beautiful to look at, delicious to feel, easy to use. Of course we want them. American Demographics thinks this should lead insurance companies to change their marketing, and, perhaps, their policies. An okay piece on marketing trends in the 21st century . Harried baby boomers will create a time famine for themselves by working more hours and committing to more family and community obligations.