Soon thereafter, the campaign was launched. Not alone in its quest for identity, the two other major players launched their own advertising campaigns. Another move toward distinction was Office Depot's January 1997 launch of an online World Wide Web store, with none other than Dilbert as a guide and Dogbert at the helm of the site's account center. The 24-hour web store concept was followed in 1998 with two new sites. Office Depot touts its In Business site as fast and easy to use.
Users can access information on taxes, time management, and other business functions.
They also have access to an online journal called Entrepreneurial Digest. The site also links directly to the commerce site at Office Depot. The other new site is called Women In Business. The target is the rapidly growing market of female entrepreneurs and the 42 percent of Internet users that are female. The Analysis n Market Definition 1.