The role of the editor in the publishing process. Students learn how to evaluate and edit manuscripts. Stress will be placed on readers' reports, and content and line editing. PUB 626 Magazine Writing and Editing 3 credits This course offers analysis of the magazine editor's role. Students are given experience as writers, editors and readers, and prepare their own magazine.
Stress is placed on editing, graphics and marketing.
PUB 628 Marketing Principles and Practices in Publishing 3 credits This course covers all aspects of marketing in book and magazine publishing including planning and budgeting, publicity, advertising, sampling, cataloging, and exhibits, as well as trade sales, direct marketing, and international distribution. PUB 630 Magazine Advertising Sales 3 credits Looks at advertising sales from point of view of publishing house, advertising agency, and advertiser. Role-playing will be utilized. Communication Skills 3 credits This course provides practical experience in all forms of communication generic to the publishing industry, from book jackets, memoranda, promotion materials and sales letters to editorial correspondence, publicity releases, contracts and letter of agreement. Following detailed instructions in each communications form, students will write their own examples of the form, then evaluate their own and other students' work.