Road signs are not the place to display your prices. When designing your ads, think carefully about what to say. Simply stating that you have raspberries available at whatever price may not entice your potential customers. Emphasize the benefits of your product, its quality, freshness, flavor, and nutritional value. If you have a PYO operation, be sure to advertise the fun and recreation a trip to your farm provides.
Price is a relatively low priority among many of today's consumers.
Quality is far more important, and should therefore be the focus of your advertising. Increase your advertising budget if competition in your area is great, or your location is far from the target audience. Don't overdo it. Too much advertising brings diminished returns and possibly too many customers. Overcrowding and inadequate supplies are sure ways to lose patrons.