It looks great, loads fast, and you perform marketing and promotional duties on a regular schedule online and off. If not, you're in real trouble.
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One thing that will drive your customers away faster than anything else is poor customer service. This ranges from taking an eternity to answer your email, to shipping delays. You need to respond quickly, especially when it comes to email. Nothing irks me more then having to dig through a site just to find an address to ask a question. The more ways you give people to communicate with you, the better.