A new poll shows that Australians are more interested in brains than brawn. The survey of 1060 Australians from across the nation shows that they would rather follow media stories about science, medicine and technology than sport, crime or politics. The batting performance of Mark Taylor and the political agenda of Pauline Hanson have come under the most intense media scrutiny. The survey shows that twice as many Australians want to read about science rather than sport or politics.
Science beats crime and employment as a popular media topic.
Science is fresh and exciting. It describes comets, and explains tiny nano-machines and cloning animals and humans. Dr Baker said he was asking Australian media to create heroes of Australian science, on the same basis as they create heroes in sport and entertainment by frequent reference to their performances.