In fact, a media advocacy campaign resembles a political campaign, in which the competing forces continuously react to the evolving media environment, leading stories, unexpected events, and breaking news. Packing the learnings from the Youth and Tobacco project and the experience of health professionals, media experts and NGO's, the Tobacco Free World media initiative will focus on women and adolescents. Potentially a global health communications network, it will build and back a broad-based strategic international tobacco control platform. The initiative will strengthen the abilities of media and other health communicators to tell the story of tobacco, promote healthy choices and advocate for strict regulation of the tobacco industry. As a pathfinder, the project will seek new and innovative ways to unite the UN family around issues that concern them all.
Radio remains the single-most powerful tool to transcend boundaries of illiteracy.
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