Use another method, such as bold or coloured text, to highlight important points. Provide many Routes Have several links to each page from within your site. Rather than just having a link from the navigation bar, link to other pages from within articles or flag them in 'breakout boxes'. Make sure the text is in a clear and widely available font and large enough for the average user to read easily. Be especially conscious of the contrast between page and text if you use a coloured background.
White space makes a site easier to read.
Avoid clutter and let your text stand out by surrounding it with space. Break up your content into short bites and deliver each concisely. Tone it down Too many colours, clashing colours or very garish colours all distract form your site's content. Stick to a simple palette and use it consistently. Flash, Java applets, animated graphics - all tempting to include in your site.