The technology exists. It's the user that's the hold-back. The future of the Internet depends on the secure back end. And websites need traffic to make money, she says, disputing the idea that CPM levels are dropping. It's more a case of more inventory being available, she says.
Traffic is king.
Websites with audited figures help the acceptance of the Internet by advertisers, she adds. With so many websites available, DoubleClick handles its own training to represent them correctly, and to understand the various facets involved, from what sites are available to details like HTML and JavaScript. Every employee must complete 80 hours of training a year, and can choose the training they want in each sector. Muller is among them, learning along with her staff. I'm smitten with DoubleClick.