Likewise, when you receive other airports' literature, make sure they are available to the pilots using your lounge. Don't forget the folks at home. Cultivate a healthy corporate aviation community by working with your local economic development office to attract relocating or new businesses that will have a strong corporate aviation component. Winchester's Wiegand, for instance, has delivered the regional economic development office a list of about 400 companies that use corporate aviation. Remember the long half-life of reputation.
Reputation lasts longer than possibly any other earthly substance.
It can either preserve you or embalm you. Take your pick. A GA airport maintained with its heart toward corporate aviation will have executives coming down from the skies well into the next century, bringing economic health to your facility, your FBO and, indeed, your region. So make sure those pilots keep on talking the good talk.