Process intensity is the degree to which a program emphasizes processes instead of data. All programs use a mix of process and data. Process is reflected in algorithms equations, and branches. Data is reflected in data tables, images, sounds, and text. The difference between process and data is profound.
Process is abstract where data is tangible.
Data is direct, where process is indirect. The difference between data and process is the difference between numbers and equations, between facts and principles, between events and forces, between knowledge and ideas. Processing data is the very essence of what a computer does. This is its single source of superiority over the other technologies. Using the computer in a data-intensive mode wastes its greatest strength.