The book was originally written as an evaluation source for readers who have to select new media resources. Yet Design Wise has proved to be a good read for managers, designers, and developers who want a good overview about HCI, user-centered principles, and design heuristics. It's widely available on any of the major Web book sites. In my work as a usability expert, I frequently see a common pattern that concerns me a great deal. They forget that their site competes with zillions and zillions of other sites and that for users, any of these other sites might work just as well at answering their questions too.
Web users are an impatient lot.
Of course, we all know this, but still, many of us lose sight of this during the design process. The breaking point for a user's patience with a software product is measured in minutes. But the breaking point for a user's patience on the Web in measured in seconds-10 seconds. I would argue it's even less than that these days. If you remember anything from this interview, remember the fragility of the relationship between Web users and a site's design, at all times.