Even so, new types of potatoes are being introduced to the fresh market for consumers to try. Among these are yellow potatoes and blue potatoes. The unique characteristics of these potatoes are novelty traits which may capture a very small portion of present markets. They do represent a potential for specialty markets at very high prices. Sweetpotato Sweetpotatoes are consumed in the United States on a much smaller scale than potatoes with the per capita consumption now about 5.8 kg.
Quality is excellent but few products are available.
They are most often used in pies or as a candied vegetable. Use is seasonal revolving around Thanksgiving, Christmas, and Easter. This seasonality has been a major problem in marketing efforts to increase consumption. In the past, various products have been developed from sweetpotatoes, such as chips and fries, but none have been successful. Sweetpotato does have the potential for increased production and consumption.