The primary benefits are better-tasting and more nutritious food. Organic farming and production also helps preserve the earth. Variations come in the length of time the soil has been kept free from pesticides or other chemicals, as well as containment from other non-organic fields and products. Organic foods won't take over the produce section any time soon.
Organic food looks different and is often more expensive than chemically treated food.
Organic apples, for one, aren't as red and shiny and have blemishes. Organic products are still more expensive than their non-organic counterparts, but as more companies introduce organic foods, selection will increase and prices should come down. Purity, especially in baby food, pet food, and health and beauty aids Quality, especially the kind customers associate with gourmet foods like coffee, juices and jams Healthiness that comes with eating more fruits, vegetables and grains found in salads, breads and pancake mixes As supermarkets begin to carry more organic products, they're moving from the gourmet or specialty sections into the regular aisles. Start with food you love rather than unfamiliar products that you have to learn to like. Modified from Phil Lempert's Supermarket Shopping and Value Guide.