The company is also a retailer. It is pursuing diversification of operations. Japan's largest domestic sporting goods manufacturer based in Western Japan. Plans call for development into peripheral businesses. The company also makes wigs for women, and is diversifying into hair-growth products and services.
New demand is strongest in women's wigs.
The company's Hair Support stores offer services to stimulate hair growth and prevent hair loss. These stores continue to turn in solid results, and the company is planning to open outlets in Osaka and Nagoya. Aderans is strengthening its training of sales technicians. A major firm in publishing. Magazines, books, testing materials, educational equipment, study systems, centering on educational materials and reference books.