It can then draw support from its link with cultural identity without actually being seen to define the County. As a radically different example, local government in the west midlands conurbation is provided by unitary authorities which cross traditional County borders. Nonetheless, the traditional County identities of places within the conurbation could be fostered by the methods we advocate without need for local government reorganization. The single most effective way to promote the existence and identity of your County is also the easiest. Include the name of your County every time you write down your postal address.
Nothing has a greater effect on people's perception of where they live then their postal address.
It should be included between the Post Town and the Postcode. Its inclusion tells people instantly which County you live in and that you are proud to live in it. When you hear incorrect descriptions by the media of the County of your city, town or village then write, fax or email them and explain to them which County you actually live in and how you would prefer this to be used in future. Point them in the direction of A.B.C.'s Gazetteer of British Place Names . For this you will receive a regular copy of our journal which contains information about campaigns and meetings as well as more general articles about the Counties.