When you attract customers by means of a free service, and when they try that with success, they re more willing to pay for an extension of that service. When you do this, you build confidence. When people receive helpful ideas from you over a period of time, they can't help but trust you. Security Next, you need to help people feel safe in your Web site. You gain something, but you'll turn many away.
People are appropriately hesitant to give out personal information.
Spamming brings immediate new business, but it doesn't build the reputation for courtesy, respect, and customer focus that you need for the long term. People need to feel they can trust you to respect their privacy. If you ask for credit information, offer an SSL Secure Server to protect your customer s confidential financial information. And then go the next step and protect or encrypt that same information, as it is e-mailed from the Web server to the storeowner s desktop computer. If people feel confident in doing business with you, you'll find that you'll get more and more orders.