Solve a problem that people are willing to pay someone else to do for them. Use technology and resources you already have around the house, from your van to your computer. It is much easier to market yourself as a specialist serving a particular niche. Value, like beauty, is in the mind of the beholder to a certain extent. There are several ways to ascertain the value of what you offer to prospective customers.
Perception can be as important as the actual value of the product or service being offered.
If potential customers perceive your price as being too high, you'll end up without a sale. By comparison, if buyers perceive something as being too cheap, they'll worry that it may be inferior in quality. Above all, be careful not to sell yourself short. Remember to add enough to cover the hours of unbillable time you spend marketing and administering. Most home businesses multiply their hourly wage by two or three to cover overhead.