A marketing plan specifies the objectives of the organization s marketing efforts, the target markets that will be served, and the marketing mix that will be used to service each of the identified target markets. The essence of marketing is to a. develop technically superior products. The marketing concept is a philosophy that states that an organization should try to satisfy a. customer needs while focusing on increasing sales. A marketing strategy is a. an application of a specific marketing mix to a target market. A group of people with whom an organization would like to create exchanges is a. high income, well educated, entrepreneurs.
Marketing is a process that a. facilitates exchanges.
All of the above are correct. The marketing concept does not apply to Children's Hospital in Seattle. The marketing mix consists of pricing, sales, advertising, and distribution. The marketing environment consists of both controllable and uncontrollable elements. The entrepreneurial spirit is not necessary for modern marketing managers.