Know your target visitor. Prioritize your site s anticipated visitors. Understanding the needs of your target visitors allows you to develop features and applications on your site with those needs in mind. Have a clear structural plan for the site. Create a flowchart that provides intuitive, easily navigated pages.
Many visitors go to the Web specifically looking for contact information.
Once you ve moved past your Web site as a Level I information source, you need to add functionality for customers and suppliers. Make decisions on outsourcing some or all of your Web site development and maintenance, but be sure that your outsourcer maintains your corporate voice and identity throughout the site. A corporate Web site is only as good as its support from the company s executive level, including financial support and confidence in the Web team s creative abilities and knowledge. Use a domain name that is easily identifiable as yours. Be consistent in maintaining your company s corporate voice its visual and verbal identity throughout your Web site.