Guarantee your product. Mature consumers want a guaranteed refund if they are not satisfied. Be sure to protect this source. Experience and expertise. So keep quality high by continually updating your skills.
New products can appear complex and strange, especially where new technology is concerned.
The practical experience provided by a trial period explains product benefits better than a salesperson or brochure ever could. Service after the sale . Create and follow a procedure for addressing consumer requests. That's how most seniors see themselves. A good rule of thumb is to depict your consumers as 10-15 years younger than their chronological age.