It would be ill-advised to attempt to concentrate complementary therapies under one roof. However, concentrations of therapies could be offered at different sites. As complementary therapies are introduced into the UPHS, information about their availability should be provided to patients, physicians and other interested parties. The UPHS should initiate a continuing educational program for all concerned about the availability of complementary therapies. For this purpose, printed materials, the Penn Web page and PennNet would be useful.
Marketing can play an important role in dissemination of information.
Need exists to educate physicians about the nature and content of unconventional therapies that their patients are using and to instruct them to be critical in their use. Recommendation Instruction about complementary therapies should be part of the medical curriculum and available as electives. Instruction should also be available for house staff and practicing physicians. Unproven therapies may constitute opportunities for research. The Academic Medical Center provides ample opportunity for research in complementary medicine.