Students achieve personal and professional success through academic and leadership activities. When asked this question, most of the general public will respond that it is advertising, selling, or public relations. Marketing is a comprehensive and coordinated system of business activities designed to provide products, service, and ideas that satisfy the needs and wants of consumers. We market not only goods, but also ideas, causes, places, services, performances, groups, and people. Marketing education provides insight, knowledge, and skills in the processes and procedures of product, service, and idea exchanges in a democratic free enterprise system.
Marketing is the activity that makes business work.
Marketing education is the title used to describe the study of economic and occupational activities that occur between the creation of products and services and the consumption of those products and services by the ultimate consumer or their utilization by businesses or institutions. The objective of marketing is to create voluntary exchanges between two or more parties who provide something of value to each other. These functions represent the major content of the marketing education curriculum. It is taught by, and in cooperation with, marketing education professionals in our schools. Continuing economic, technological, and social changes require organizations to constantly modify their approach to marketing in order to effect successful exchanges.