It's the planning, or the lack of planning, that determines how smoothly your event runs. That's the reality that non-profit agencies must face in the '90s. Everyone is an expert when it comes to writing - or so they think. But few of these self-proclaimed experts can make a person read a story to the very last word. Few can paint a picture in a single sentence and very few can put words together that stir emotions from rage to fear to joy - all in one paragraph.
Professional writers can.
They aren't concerned about showing people how knowledgeable they are of the English language or how skillful they are at turning a phrase. All professional writers are concerned about is getting people to read the material and act on it in the desired way. Writing Samples including cover stories. Advertisements can bring people to your business but it doesn't sell products, people do. Every single person in your organization should consider themselves a sales person for your company.