The opening page consisted of a large black and white image of a player along the left side of the page. The left side location ensured that the viewer's natural reading path would guide their attention to this image first. Once the attention was captured, the faded Dallas Stars emblem of the background led the attention to the emblem of full color saturation on the page. Dallas Stars related icons circumvented the page, keeping the reader's attention focused. According to Edward R. Tufte, much of the captured attention of webpages stems from the overall connection of elements on the page.
Tufte argues that the existence of visual lists engenders a sence of unity.
The list of links that were located at the top of the Stars' webpage created a unified theme of the Dallas Stars and all the topics that pertained to them. The consistency of a familiar emblem is also a constant reminder of the topic at hand, the Dallas Stars team and all it entails. The Stars emblem permeates not only the old website pages but the new site as well. The viewer may uncover interesting facts about their favorite team while they are consistently hailed by the emphasis on the team's identity. The recent drastic recreation of the Dallas Stars website consisted of extensive updates of information related to recent games and statistics as well as an overall recreation of the layout of the site.