With so much competition in the business world, you profit when your marketing and advertising stands out and hits home with consumers. Relate the features of your product or service to the benefits the buyer will get. Tell prospects how that lever will save them time, money, and make their day more enjoyable. Expand your promotional effort. Look where you are putting your advertising dollars.
Marketing is generally more effective when it can be closely targeted to a well-defined audience.
If your audience is made up of lots of your best customers, you get sales. Consider advertising in trade publications, email newsletters, and neighborhood papers and on postcards. Give your business a big second chance and if necessary, a third or fourth chance. The best way to clobber competition and build your business into a cash cow is to give your business a tight focus, make prices more competitive, expand what works, improve marketing materials, and promote big and consistently. Dr. Kevin Nunley provides short articles on a wide variety of marketing and sales subjects.