It is a constant battle - but well worth it. Web-shoppers may be savvy, but they are also impatient. If someone in the top 5 looks good, they will get the sale. The most frequently overlooked bonanza of the internet is Usenet, also called Discusssion Groups and News Groups. This is a name for a collection of areas online where people post messages about any subject.
People discuss politics, tv, sports, industry, anything and everything that can be talked about.
Messages are left in a central location and anyone can read and respond to what has been posted. Attachments including images and sounds can also be posted to usenet. Because you can zoom right in on a target audience. Encore Vehicles posts messages to rec.auto.4x4 and rec.auto.jeep among others. They know potential clients will see the message and follow the link to their website.