P loughing through financial statements can be a daunting task.
Annual and quarterly reports contain such a huge amount of data it is difficult to know what is relevant. To make matters worse, when looking at historical data there usually isn't much the markets haven't already taken into account. Fundamental analysis is great, but only if you approach it from the right mindset. To explain what we mean let's look at a correlation between investing and traveling. This might sound strange, but there is a striking similarity.