We need to continue to do what we do best. This is a real key deficiency. A competitive advantage goes to the company that best figures out how to do this. Cohen also suggested that newspapers consider outsourcing or finding partners to handle a variety of secondary online functions, including site hosting, chat and archiving. A newspaper does a lot of things, and to do them all online, you're going to need partners.
Traditional classifieds pose another challenge.
To make them work online, Cohen suggested that publishers add more categories, impose more rigid structures for ad text and simplify rate structures. Classifieds are fundamentally different on the Internet. Classifieds are going to change. However, it will remain a viable business, and it should remain your business. Then there's the bottom line.