Cuban creates a buzz. The NBA started this, after all, with just about every circus act imaginable during timeouts. There are dancers, singers, hypnotists, jugglers and fans acting stupid for everyone's entertainment. See, it's not just owners. When all this began in the NBA about 15 years ago, the Boston Celtics resisted.
Teams have to file a nightly report on entertainment activities during a game.
Watch the game, talk about the game, enjoy the game. It was all about the game. But the NBA decided it was all about an entertainment experience. So there were bands at the door when you came in, a light or laser show before the game, contests during timeouts and sound systems pumped up loud enough to be sending radio signals to Pluto. Last week the Celtics had the Rugrats cartoon characters at halftime.