Right now, they need the resellers to help keep them running. More likely, Apple will face a challenge running retail stores, industry observers say. However, analysts say the historically thin margins on hardware and shaky PC sales climate will make it tough for Apple to operate glitzy stores in high-rent locations. Some cited the example of direct PC seller Gateway, which had to close a chunk of its Gateway Country Stores when PC sales flat-lined starting late last year. It's a meat grinder because you have to be on all the time.
Retail is a tough business.
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