In fact, in one game, the opposing quarterback broke the NCAA all-time passing record. Sean was so impressed by this achievement that he walked across the field to congratulate the player. You might use that same principle and either show on film or show in some other way what the competition is doing to serve their customers. But before you do, you would be wise to invite your people to buy into this paradigm. If you try to get people to learn from your competitors without the paradigm, you could be laughed out of the company.
Old rivalries die hard, and old thinking about competitors dies hard.
We still hear talk of competitors as enemies, and in spite of all the progress we've made in human and civil rights, we still hear derogatory comments, racial slurs, sexual innuendos, insults, and harassments in our homes, neighborhoods, and work places. We hear talk about killing competitors, beating them up, putting them out of business. Internal Competition For many people, the toughest competition and opposition comes from internal rivals. Often the perceived internal competitor, the internal enemy, is the one who hurts you the most. In athletics, if half your team's competitive energies are dissipated because teammates are competing against each other, you won't have enough energy left to beat opponents, even when you have better talent.