Inc. et al.
New Vision is a multi-level marketing company that sells nutritional supplements.
In a separate action, the Commission has also accepted a similar agreement involving Max F. James, a distributor of New Vision products. Comments received during this period will become part of the public record. The advertisements claimed that God's Recipe could mitigate or cure the effects of Attention Deficit Disorder or Attention Deficit Hyperactivity Disorder. Part II of the proposed order addresses claims made through endorsements or testimonials. Part III of the proposed order prohibits respondents from making unsubstantiated claims about the safety of any food, drug or dietary supplement, or about the ability of such product to treat, cure, alleviate the symptoms of, prevent, or reduce the risk of developing any disease or disorder.