His paper highlights the potential for new projects to be developed which will enable the benefits of the development of the 'information superhighway' to be maximised at a local level. We can't reproduce the whole book on the Synthesis site but we can offer an excellent book review by Anthony Wensley. The book is rich with thought provoking ideas and Anthony Wensley does a good job reflecting their radical train of thought. The difference between marketing and management is less distinct in the world of new business logic. Chris Macrae suggests that information technology is revolutionising the power of integrated marketing communications both internally and externally and industry leadership is being tested by world class competitive networks.
Marketing now defines the way companies manage their business.
Clustering and the network economy Harri Jaskari provides a succinct summary of the difference of attitudes and approaches between the 1980s and 90s in the field of local technology development. He begins to paint a picture of what will determine national and local competitive advantage in the network economy of the future. That's all from the first newsletter. I hope that you enjoy dipping into this pool of ideas as much as I enjoyed their compilation. I would like to take this opportunity to thank Richard Clarke of Web 21 internet solutions for his work developing the site.