When there is this type of ad, the ad doesn't work. Women see it, roll their eyes and move on. The American consumer is often outright hostile to advertising, because of decades of intrusive, manipulative, unentertaining advertising. In that sense, advertising is the voice of commerce, but it is not one with unlimited, insidious powers of persuasion.
People filter, judge, reject and make choices.
Kilbourne needs to understand that rebellion is inherently dangerous. Just as Kilbourne maintains that not all violence against women in the media is physical, so it is that not all dangers to rebels are physical. There are adverse, often dire, consequences to rebellion, the least of which are alienation and a lifetime of cynicism. If Kilbourne believes she has defied stereotypes of femininity without ever paying a cost for that, without ever putting herself in any psychological danger, then she hasn't really rebelled at all. In fact, what Kilbourne probably wants is for her daughter to be a nonconformist, which is relatively safe yet makes no impact on societal beliefs and stereotypes.