In most of these cases, it's difficult to distinguish the commentary from the commercial. But a print journalist like, say, a weekly business column writer, has none of this license or latitude. The home office would have my head on a corporate platter if I ever accepted payola to tout a product or shill for a service. But if this paper were allowed to operate according to the same standards as a lot of radio stations, I undoubtedly would be free to compose a very lucrative column indeed. Sometimes, when the metaphors are slow to come, writing can cause a splitting headache.
Writing can also be thirsty work.
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