And telephone calls too often connect with voice mail rather than the person you want to speak to. It builds a framework for creating a dynamic online community regardless of its members' locations. IM used within a business is a great way to reach and include remote workers. Its strength is in establishing a visible online presence that joins people from various geographic locations but allows them to interact as a group or individuals in useful ways. The same thing can work in your business.
People can share their lists of instant messaging buddies and expand their interactive networks.
It's easy, fast, informal, and fun. Greg Alwang is a contributing editor, and Alan Cohen is a frequent contributor. Sharon Nash is a staff writer at PC Magazine. Executive editor Ben Z. Gottesman and project leader Oliver Kaven were in charge of this story. Find out how.