Getting your customers back is the hardest task in retail. It's time to bring them back into the fold. We need to launch these products, put them out there and let the customer decide. Fighting words, Mr. Middlebrook. TIME asked leading automobile writers to assess the overall improvement and general level of competitiveness of new GM cars.
Prices listed are for basic models.
A truly American automobile for buyers in the heart of the midsize-car market. First new 'Vette in 13 years. A big boy's toy that First Wives' Club 'Vettettes may co-opt. A joint venture with Opel, GM's German company, aimed at the lower-price luxury segment where GM has not previously had a serious entry against other imports. What it isn't is sensational.