The greater the number of people between the writer and this person, the greater the possibility of misunderstanding, miscommunication, and other errors of transmission. Make your role clear to the writer. Content Content is what you hire a writer to produce. It is the reason behind the entire effort to find and direct an independent writer. The writer's work is critical to the success of your project.
People read copy and are motivated by it.
This orientation applies as much to ad slogans and brochures as to training programs, slide shows, and industrial productions. Audience focus . Specific details . Grammar and usage . If your company has an established style, tell the writer about it before the first draft is written.