Public relations gives it to reporters before an interview, to pre-sell and humanize the interviewee. Occasionally,the entire profile is picked up and published. More often, media people use slices to garnish their own copy. Another use for a profile is to send it to masters of ceremonies who will introduce your executive speaker. It makes for warmer introductions.
Profiles also allow newcomers to an organization to quickly understand a leader.
And finally, if, Godforbid, the executive joins the choir eternal prematurely, the profile makes a sensitive and ready obituary. Beyond the many benefits for public relations image building, profiles allow a speechwriter to know an executive, to express his or her innermost feelings as well as, and, some say better, than the executive could. OverViews East 44 Griffin Rd.