If you are targeting a specific engine, such as Hotbot, try analyzing sites that score high for your keywords and see how long their titles are. You can also use our tables with search engine statistics . They do, however, care about the title that you specify in their form. A specific directory will let you know how long your title should be. Appearance of your title Don't use all CAPS in your title.
Search engines hate it and it is difficult to read.
If you're a webmaster with no previous marketing experience, you might want to get some help from a marketing guru. Aside from containing keywords, your title needs to interest your reader in the material. Make a list of your keywords along with a length guideline, and try to come up with a title that entices the reader to learn more about your site. Though your site may be commercial, if you provide educational content such as articles, tips or whitepapers, mention so in your title. Although all engines allow up to 150 characters, they will only display half of that in the results.