Good customer service can be the start of viral marketing in cyberspace. A happy customer that is impressed with the personal attention he or she receives will likely recommend your product or service to acquaintances, family and friends, thereby growing your customer base and target audience. The question was how to keep track of the success of the email campaign and its viral marketing offshoot. Registered users have been growing at a rate of 30 percent every four months. While you may have done the research before the campaign started, be sure to follow that up with a continual willingness to listen to your consumers.
Tastes change, needs fluctuate.
A successful email marketer knows that monitoring its consumers' interests is as important as researching them initially. Determining whether an email broadcast worked depends on your objectives from the outset. Look for an email marketing company that can offer you an analysis of the success of your campaign. FloNetwork worked with Continental to develop a customer preference center on the Internet. In this center, travelers could sign up to receive last-minute getaway deals to domestic and international destinations.