The bank did not seem very interested. The fees and interest that banks charge for a loan are based on the amount being borrowed. In other words, a bank's expenses are about the same for a small or large loan, but the bank does not make as much on a small loan. Your target market is who is going to buy your product or service. For example, for a gas station, it is the traffic passing on the street, and may only be the traffic on your side of the street.
People coming home from work are more likely to stop than people going to work.
You should know how to reach your target market and differentiate your product or service from others. Ask your trade association, chamber of commerce or library. Information is available on the Web. See our handout Useful Web Sites. Marketing is your plan applying these 4 P's to your product or service.