A demonstration of your product or service, especially complicated or big-ticket purchases, could make your sales efforts more effective. On the other hand, you want to be sure you're not sacrificing frequency and continuity in other areas of marketing your business. According to Tilton, more mature consumers might react negatively to super-slick productions, while baby boomers and Gen Xers often like creative visuals with a touch of flash. Think about the length of the video, which will significantly affect the cost, as well as the means by which the video will be distributed. If you decide video is a good choice for your company, it's time to find the right provider.
Video production comes in a number of grades.
Interviewing several video production companies will give you a good overview of the different formats available as well as their price ranges. Whether you're interviewing a local cable company or hiring a multimedia firm to produce a video, however, it takes more than just a phone call to find the right company. Ask for a current demo reel with cost information. Check at least two references. Ask about production experience and number of years in business.