Smallbiz Bookstore Msg. Marketing Insurance Surveys Small Biz. Starting Out Sales Mgt. Focus on a narrow target. One of the biggest stumbling blocks toentrepreneurial success is a lack of focus.
Some entrepreneurs think theirproduct or service is so terrific, anyone can use it.
Instead of producing maximum sales in all markets, these entrepreneurs get justa trickle of sales in each. Identify your prospects. You'll identify prospects differentlydepending on whether you're marketing to businesses or consumers. First, identify your types of prospects by category. Hospitals, restaurants and law practices are a few examples.