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How Belief Spreads Through Society and previously worked at Fermilab as an engineering physicist. Ars Electronica Memesis conference. Beliefs affect retransmission in so many ways that they set off a colorful, unplanned growth race among diverse 'epidemics' of ideas. Our complex social development is first simplified into technological progress, then reduced to culture, and finally explained away through the biology of memes. We're supposed to believe that we're simply empty vessels manipulated by mysterious outside powers.