Look at what some sites have included as a way to intrigue recruits and determine potential matches. While we take issue with the ease of the questions and the obvious . Allowing people to know ahead of time whether the environment suits their styles might be a worthwhile time saving opportunity. Microsoft Seattle offers a page dedicated to a light-hearted exploration of life in Seattle. While the question and answer format leaves little to be desired, and the exploration is far too superficial, the concept is clearly a good one.
People do want a life outside of work.
You might also consider the potential recruits families. CSC Index , a consulting firm, offers a page of comments from their consultants about their experiences at Index. While we all know that only positive comments will make it up on the site, the idea promotes goodwill. Viewers will notice that people are listened to, and they. Since this is a pretty important area to most job hunters, it' s worth considering.