Of course, a large, well-financed Web portal like Excite can afford the engineering and maintenance costs of such an elaborate system. If you are interested in adding interactive elements to your company site, the first and best place to start is with a strong analysis of what problems your customers are confronting in the course of doing business with you. Ask them about their experiences with your company, both online and off. Consider gyms or fitness clubs. However, dig deeper and it's easy to see that there are lots of tasks associated with going to a gym that the monthly service fee doesn't address.
Planning is one thing.
Thus, a good gym Web site might offer workout planning tools, and some kind of online journal system so gym members can record their workouts and track their progress. A more involved site might offer a calorie calculator that integrates with the saved workouts, so people can see how many calories they've burned during their activities. You can also use an interactive Web site to demystify a complex product or service. An interactive Web site does more than give its visitors a reason to return. Rather, an interactive site offers services that are so useful or compelling that a visitor will weave those services into daily life.