Most salespeople have a love-hate relationship with voice mail technology.
They want their message to reach the individual they have called, but are often frustrated and at a loss for words when asked to leave a message on voice mail. More and more companies are replacing telephone operators and receptionists with voice mail systems. So it's important to recognize how voice mail can be used as a marketing tool and to assist a sales- person close a sale. Used effectively, voice mail can improve communications, eliminate telephone tag and improve customer service. According to Nancy Friedman, a business consultant in customer service and telephone skills, a positive attitude and preparation are the key ingredients in using voice mail to your advantage.