Sometimes, affordable good-quality care means choosing appropriate technology. Avoiding unnecessary costs. Poor care also can exact a human toll of anxiety, pain, and suffering. Many pharmacy clients were not medically eligible to use the Pill, and most did not feel satisfactorily informed. In contrast, at the So Paulo Feminist Sexuality and Health Collective, all Pill clients were appropriate users and three-quarters felt satisfactorily informed.
Quality attracts revenue.
Improving quality can attract more clients, help programs raise revenue, and attract donor support. Whether or not programs charge fees for services, better quality that attracts more clients can lower per-client costs. For example, the Bangladesh Women's Health Coalition attracted many clients by offering good-quality services.