There is some good news. Three other industry bright spots include increased advertising pages for Martha Stewart Living , YM , and National Enquirer . That's the kind of year we're having. It's brutal out there. However, an advertising downturn may not be bad news for freelancers, Fine asserts.
Publishers can hire freelancers to fill pages less expensively than staff writers.
Ms and Pages , in particular, talked to Nancy Shepherdson about having to always scratch for decent writers. My Generation wanted to introduce their magazine to the group in order to increase the flow of ideas to the magazine. While more than a few ASJA members are still nervous about how far the downturn will erode, or completely shutoff, their freelance markets, a shotgun request of ASJA's e-mail list members elicited a few responses from members working in a variety of markets. It appears the new, unique, and extremely well-targeted magazines are the places to go with new ideas and queries. So, pull on your hip waders and get back into the economic waters.