Advertising without research is like shooting an arrow into the air and then looking for a target to catch it with. If ad agents were smart they would schedule deodorant commercials to follow political ads. Samson had the right idea about advertising. He took two columns and brought down the house. Appeal to reason in your advertising and you appeal to four percent of the human race.
Nothing makes installment buying as easy as the advertising.
Advertising helps raise the standard of living by raising the standard of longing. Advertising transforms a yawn into a yearn. Advertising tells us what unnecessary luxuries we can't do without. One picture may be worth ten thousand words, but some advertisers believe in using both in the same ad. Stopping advertising to save money is like stopping your watch to save time.