Also the server technology is open, so operators and companies can select from a wide range of products. The common standard offers economies of scale, encouraging manufacturers, application developers and content providers to invest in developing compatible products. It accommodates handheld digital wireless devices such as mobile phones, pagers, smartphones and communicators. Companies can offer end users new mobile services services that are easily accessed by a mobile phone and make everyday life much more convenient. The telecommunications industry avoids overlapping costs and investments thanks to the common, open platform and tool for wireless messaging.
Operators can differentiate themselves by launching new and intriguing services.
Developers and content providers are able to access all protocols and carriers with one product. Corporations can offer new channels for their services and also create totally new services for their mobile customers. Wireless device users can access their e-mail, calendars, 'to do' lists, and even screen text headers for their voice mail messages. Carriers can offer their customers secure access to their personal and other customer-related information now located in the carrier customer configuration, billing and other databases in the Intelligent Network. WAP will be based on the latest existing technologies, and the protocol aims to support them as quickly as possible.