I don't do much copywriting these days. But I prepared the talk, gave it, and was delighted to find that a lot of people in the audience really wanted to hear about how to write online. I guess writing is a subject that doesn't crop up too often at conferences. Because writing is not one of the sexy things that happens online. Programming is sexy.
Online design is sexy.
The technology behind email and e-commerce is sexy. But not words. Heck, anyone can write words. Go to your favorite web site, strip away the glamour of the design and technology, and you're left with words. And right now, most writing online is not of a caliber that would have you running home to show your mom.