Because of its impact on readers, color increases the effectiveness of your advertising. If you have a specific project in mind, your Collegian advertising representative can obtain the specific information you need. Following is basic information about the procedures for color advertising. Black does not count as a color for color rates.
Many spot colors are available to Collegian advertisers.
Collegian uses a Pantone Matching System Color Palette as a source for spot colors. Occasionally, the press configuration limits the use of specific colors. Collegian will make every effort to match the color requested with the color used. The color can be solid or tinted in the same ad to give the appearance of more than one shade of the same color. The colors can be solid or tinted in the same ad.