Welcome to Greystone. The ABCs of ASPs in e-CRM by Robin Snow Marketing professionals are faced with a growing number of con sumers who understand and use the Internet in all aspects of their lives, including healthcare. At the same time, marketing departments have limited resources to address the growing number and increased com plexity of healthcare relationship-building applications on the Web. Integrating a diagnosis or disease-specific health information architecture that incorporates clinical enterprise information is a service line specific Internet marketing strategy.
Net clients experience dramatic increases in Web traffic and gross patient revenue.
To ensure a healthcare organization's investment in the Web site serves a defined business purpose, it is critical to have an effective written business plan. Net assists healthcare institutions nationwide in business plan development in order to achieve strategic goals and objectives. Net, Inc. a division of Marketing and planning specialists to manage the challenges of the changing healthcare environment.