Every time you work on something revolutionary, it's not easy to do. Registrants are snapping up domain names - 5 million in the first three months of 2000, or nearly 40 names a minute. New sites are getting longer or harder to remember. For instance, ama-assn.org or americanmedicalassociation.org will get you to the physicians group. But its well-known acronym, AMA, will get you to the American Marketing Association.
New suffixes mean more choices.
Cars.music might go to The Cars rock band. Cars.fan might reach a fan club. Cars.news might report on the auto industry. And Cars.protest might go to supporters of mass transit. A few companies also have begun registering names with non-English characters, even though Net equipment is designed for English.