You need people to become involved and become the union. When workers ask me at the workplace, that's what I tell them. Join, get active. That's what will make a difference. To me the key to increasing the strength of the union is to increase the communication with those we represent.
Pride magazine is an excellent publication.
But we need local communications, member to member, as well. This means good CSEA district labor council newsletters, good workplace communication on union issues. This means regular and informative weekly worksite meetings. Communication skills should be part of an enhanced steward training program. I live north of Eureka, and I work east of Redding.