The biggest mistake currently being made by new home based entrepreneurs or small businesses venturing into the global marketplace of electronic commerce is their lack or understanding of Internet marketing.
Marketing is everything.
Marketing is time consuming. Marketing should never stop. Marketing, or advertising your web site, these days is so much more than search engine placement. With all of the intense competition for high rankings in the search engines the chances of your web site landing on the first page or staying there if it does is nearly impossible. Once you've accepted that fact you can leap frog over the millions of web sites still caught up on that concept and you can get into truly effective marketing.