To fundamentally change the way people organize, manage and communicate. The Grand Plan To be the leading provider of handheld computing products. It's a given, but you can't succeed without one.
Simplicity is what it's all about.
Because if it's not simple no one will use it. Think about the future. Build a platform that provides for unique functionality, expands possibilities, offers flexibility and personalization for consumers and developers alike. Never rest on our laurels. Innovate, innovate, innovate.