On average, U.S. viewers watch television more than 7 hours a day3. TV has the ability to grab attention and create appeal through the combination of pictures, sound, and motion. The creative requirements of television production result in a great drain of funds to pay for advertising agency commissions, production companies' services, and creative directors' salaries. By adding Radio to your media mix, you can virtually double your impact on this important, upscale audience. Radio enhances the visual image you are trying to portray in your TV ad.
Radio offers unparalleled cost efficiency and reasonable production costs.
By spending less in the production stage, you have more budget to maximize the reach and frequency of your combined Radio and TV campaign. All rights reserved.