And to some degree it doesn't matter who employs the individuals. There're certainly benefits to their employer, but if they move, the software doesn't stay. If the developers of Windows 2000 leave Microsoft, the software stays at Microsoft. It puts a lot more power in the hands of the people down in the trenches who actually do the creation. Maybe it's kind of like art.
People sign their name on the paintings.
People sign their name on the software, and that's what you trust. And you see a need to be a patron of the art. That's a very fundamental change in business and the way companies are built and the way companies are run. It's not so much that the studio becomes a home for the creative talent, but you have to create an environment, a place where that creative talent can flourish. People know the star's brand name at least as much, or if not better, than the studio.