We talked a lot about demographics in the advertising lecture. These numbers ratings and shares include demographics of people watching. Here s Wendy Mesley again, reporting mainly from the U.S. this time report about target markets and changing audiences. It s from early 1999 but everything she says is true now even more so. Now, having talked about the value of research for the last hour, let s talk now about the human element.
Research says one thing.
Maybe you should do another. There s the question. Discussion if time. See you next week from today with a discussion about media theory, and that means, among others, Marshall McLuhan.