Webwaves reach farther than airwaves. Attract attention from people who can't otherwise tune in to your content. Take the same content you send out over the airwaves and repurpose it for the Webwaves. No matter what your industry, Webcasting saves you dough. There's a bigger audience out there than ever before.
More people have PCs.
More PCs have Web connections and an ever-widening range of multimedia bells and whistles. Take advantage of the money other people have spent building a platform you can perform on. Direct access to someone else's desktop. It's a big world. Services make it possible to extend the traditional reach of your content by making it available on your web site.