Some ezines post their issues on a website, and then mail you to notify you that it' s ready. A solo ad is your ad mailed exclusively to all the subscribers. This will get you the best results and it's the most expensive type of ezine advertising. A top ad is an ad placed in a prominent part of the ezine. Basically, any location that gets read the most, such as the very top of the ezine, or right after the editor's notes.
Top ads cost less than solo ads, and more than classifieds.
A simple classified ad is usually in a poor location, grouped together with a bunch of other ads. This type of ad is the cheapest, and it will get you the less hits. However, some ezines have an extremely large readership and their classified ads are so cheap they're worth buying. Here are a few things you should know about before you get into ezine advertising. Pick ezines related to what you're selling.