The identity must be significantly reducible in size so it can be integrated easily into the spaces other people have designed for it. Given these constraints, the most successful identities are those that are well balanced, highly legible, and mostly geometric. Navigation Some of the same issues apply when designing a navigation system. The size, shape, and color of navigation elements must support a company's identity. They must not draw attention away from the more important portions of the page, nor should they appear incongruous to the rest of the site.
Some companies even go so far as to make site navigation a part of the identity.
However, the role of navigation supercedes that of identity when it comes to defining the user experience. Because content on the Web is organized hierarchically, navigational choices are the most succinct way to describe what can be found or accomplished on a site. So while identity encapsulates the concept of a business at a general level, navigation should give visitors a deeper understanding of what a site is specifically about. Think about navigation as the embodiment of the most sought- after tasks by each type of user. You should also consider that the words you use in the navigation will say a lot about the Web site.