Marketing considerations are integral to decision making by management at all levels of the firm. Marketing managers are often the catalysts for innovations and are responsible for maintaining the competitiveness of business. They must have a thorough understanding of customers and competitors and of how marketing contributes to the whole business. The marketing curriculum is designed with these needs in mind. This major recognizes that the marketing function in modern business is international in scope.
Many corporations conduct business around the world.
It is essential that marketing students appreciate the differences between countries and cultures and understand how successful marketing programs respond to these global dimensions of the international marketplace. This major contains basic courses in business administration, marketing, and international business. Students are encouraged to take courses that focus on cultural, economic, and political conditions in the world.