When you're lucky enough to be at the center of a rising platform, as Sun and Netscape are, its best to kick back, fix the bugs, improve performance, promote the developers, sell like hell, and enjoy the rewards. It's tempting to believe that more than luck was responsible, but what a burden that is. It's a philosophic challenge to define yourself after a lighting bolt of good luck strikes, but a company without a philosophy, or a weak one, has no future. It defeats the purpose of Java. Yes, that's true.
Marketing is more than promotion, it's positioning, defining, and connecting.
When I say that Java isn't positioned, that's a challenge. Tell me what it is. I want to know. Brand vs brand. I had a weird dream last night.