Advertising is the banners, flash and streams. Marketing is turning advertising into action.
People are concerned that the quality of health care is going down.
They blame health insurance companies for allowing non-professionals to make determinations about what is medically necessary. They worry that advertisements are encouraging patients to tell their doctors what drugs to prescribe. They agonize over how to collect out of pocket charges. They feel frustrated about the demand on their time. However, educated patients go to the the doctor of their choice.