Radio airplay is the most effective exposure for music, yet the most difficult to get.
Promotion includes studying how labels and the broadcast media work together.
The support of the media in marketing music is another essential tool of the business of music. Learning how to work with magazines, newspapers, and fanzines, and how they choose music to review can make or break any new release. The Performance Front Live shows, and touring are a cornerstone of marketing contemporary music. Booking agents, promoters, and venue owners are only part of the world of the live performance business. Knowing about life on the road, sound equipment, lighting, and putting a tour together are essential for any up and coming act.