Email sent to people who don't want it is called spam. At best, it's a violation of Internet etiquette and highly ineffective. Use email to get people in the door. When Culwell gets a new shipment of something current and fashionable, he takes a digital picture and sends out an email notice that very day. We're an impulse business.
People see it, like it and buy it.
Customers will have questions and somebody has to answer them. Email is cheap and sending out something every day is affordable, but Culwell rightly fears he'll turn off customers if he fills up their mailboxes with junk. Getting my name in front of my customers twice a month is enough. U.S. Highway 1, North Palm Beach, Fl. Bankrate Inc. all rights reserved.