The same elements that are listed in the Enabling Science section are applicable here. Succeeding in the Marketplace articles cover the successful commercialization of a product or process. This includes the final positioning of a product, strategic marketing alliances, the political and regulatory climate, legal factors to be considered, opening new markets, and novel techniques for reaching target markets. It should highlight the key elements of the individual's work and include the specific innovative insight contributed to science or commerce. Management Insights provides a forum for leaders and consultants in the chemical enterprise to share their expertise with their business, government, and academic colleagues.
Most authors present an aspect or case study of innovation management to our readership.
Viewpoint presents a reasoned view about a topic related to the innovation process or the people or organizations involved with it. Learning from the Past is an excursion into the history of innovation. It is a first-person account of how an individual or a team accomplished a breakthrough in some aspect of chemical science or technology. Book Alert is a review of a recently published book or one still in press. It is normally written in-house, but suggestions for books to review are welcome.