Here are ten things you can do in the next thirty days that are proven to boost traffic, increase sales, and enhance customer loyalty. Put your contact information on every screen of your site . Staff up to manage calls. Don't make the erroneous assumption that just because you have a Web site your call volume will decrease. Just the opposite is true.
Many firms find that calls actually increase.
Be sure your staff is trained and equipped to answer questions about your order procedures, your products, shipping and returns, and any other information a caller might want. Make sure your staff is trained in both phone and Internet skills. Think big pictures, big print. If your product line requires that photos be available, make sure they're large, clearly focused and quick loading. Item numbers and descriptions need to be legible and detailed.