Kaspar's plan, soon to be implemented at the store's Roseville branch, is to focus the store's CD sales exclusively on local music and feature in-store performances from a wide variety of eclectic Minneapolis bands. It may not be entirely homegrown, but the seeds of a community are definitely present. The store's national connections may also prove beneficial. It's a really neat opportunity for musicians that want to get out around the country. All things considered, Kaspar feels that Minneapolis musicians have the right mindset to create a mutually beneficial network no matter where it starts.
Musicians here are open to hang out with other musicians and to help each other out.
To illustrate that attitude, Kaspar says that Mars isn't attempting to compete with other national chains or local music stores. But, as Kaspar points out, it's a worthwhile investment for bands and fans alike. We're not gonna make tons of money off this. My intention for this is to create an education for the public about the local stuff that's out.