What precedes the money is proposals. What precedes the proposals is thoughts. You can't get it all from books. You are hired to write something that's so new that it's not printed yet. You have to interview the experts.
Pharmaceutical firms have medical, legal and marketing reviews.
You have to have a high frustration tolerance. Content is primary, said Bergman. The only exception is people who have degrees as physicians, pharmacists or nurses. If anything, producers worry that creative people might let the media dominate the content. Having a great interest means nothing.