In short, he is larding the company's payroll with his relatives and cronies. Of course, he would never get away with it. Everyone would realize that he is a hypocrite and that his anti-merit hiring threatens to destroy the company. All have agreed to hire many more black employees, not merely as actors on-screen, but also as writers and producers. And in an explicit embrace of racial quotas, NBC vowed to hire at least one black writer for every second-year series.
Racism is the elevation of membership in a racial group over individual merit.
The injustice of racism, and the reason it must be opposed, is that it demands that individuals of ability be ignored or attacked for no other reason than their skin color. An organization that was actually concerned with fighting racism would take the opposite approach. Rather than advocate the indiscriminate hiring of token blacks, such an organization would highlight cases of individuals with demonstrable talent who are being unjustly ignored by some business. It would legitimately generate public criticism of such practices by showing that individuals are being excluded because of their race. But in this case, no such injustice has been proven and no such individuals have been identified.