In today's marketplace the demand for high-quality beef far exceeds the supply. Cattle producers attending the 1997 National Angus Conference in Ames, Iowa, Sept. 15-16 were encouraged to take the steps necessary to meet this demand that is growing worldwide. Speaker after speaker on the national program urged U.S. cattle breeders to become consumer oriented and use genetics to produce superior beef. High-quality beef, consistently tasty and tender, they emphasized is essential to the expansion of the beef industry.
Nutrition is second and convenience is down the line.
A 1988 customer satisfaction study shows that desirable beef usually comes from the upper two-thirds of Choice or the Prime grade. Beef has lost market share since 1978, says Smith. To regain it, the beef industry must pay more attention to the consumer. We must think about what it takes to make the restaurant owner or supermarket owner happy. Eliminate aggressive use of anabolic implants.