I do think it's a bad thing for the industry because it encourages everybody to book late. Consumers are booking late and I don't blame them. Cindy Quesnel Flin Flon Travel Service Flin Flon, Man. In our market there aren't really any sell offs happening compared to last year. Overall, sell-offs are a bad thing because clients just wait around for the sell offs instead of booking early.
Nobody likes discount selling because it changes customer expectations, they expect a lower price.
It's hard enough to make money in this business without price reductions.