Articles in the SDET cover some aspect of the environment, and where appropriate, focus on the people involved. Studies show that 80 percent of the people of the United States are concerned about the environment. However, they are often confused about what is important, what the issues are, what other people are doing to improve their environment, and specifically what the reader can do to make a difference. Within this broad outline, there are a wide variety of topic areas. The purpose of an SDET article is to leave the reader more knowledgable and inspire them to take action for the environment.
People are interested in people.
When appropriate, articles should not only leave the reader with a feeling that they know something about the topic, but that they also know something about the people involved. Strive to get the personality of those you interview into the piece. Authors should also put special emphasis on what is actually being done - what people are doing to make a difference. Inspire the reader to take action themselves by showing what others are doing. Show how their concern for the environment is put into action in their business and life.