It's less developed for tourism than the Great Barrier Reef, and it's much closer to the shore. In some places, just a few kicks bring you to the reef with its 500 species of fish and 220 species of colourful corals. Brightly coloured fish swim close to the beaches in the shallow waters of the protected lagoon. Migrations of giant whale sharks and humpbacks attract those who love marine mammals to Ningaloo. In addition green and loggerhead turtles come onto the beaches to lay their eggs in the summer.
Some historic wrecks add further attraction for divers.
And recreational fishing is allowed in many areas of the Ningaloo Marine Park. It nestles along the shoreline with views over the bay of the same name. There is a safe swimming beach 1 km south of the town. And even a good surfing beach 17 km away. Not exactly an irresistible tourist attraction - there is an airforce base 34 km south and a radio relay station 9 km north.