You're not doing research. You're not trying to identify a company. That'll help point you toward an industry and a business, and possibly toward a few companies that you might want to go after. You're looking through magazines for your career. New grads, and even people who've been working for a few years but want to find a new job, worry about how to handle themselves during an interview.
People get very nervous about that.
What I tell them is to forget about it. Your interview skills don't matter for squat. Companies don't hire you for your interview skills. They want to know about your work skills and your work ethic. It's sort of like a pop quiz.