Then, you notice that the message on its top half updates automatically. You also notice that the text is bright, clear and legible from every conceivable viewing angle. These tiny capsules are independently controlled via a microelectronic addressing matrix that is simultaneously printed onto the substrate when the e-ink is applied. For example, an e-ink display's resolution is excellent, even in direct sunlight. As a flexible medium, e-ink can be applied to any surface, including garments and banner materials.
Power consumption is minimal compared to other technologies.
Only a small amount of power is required to update messages. Additionally, the manufacturing process for these displays is considerably simpler and less costly than those required for other types of electronic signs. Despite the product's significant implications for the electronic-sign market, E Ink Corp. is still gearing up for production. By the end of this year, the company expects to produce the displays in bulk quantities. Currently, e-ink displays can change color as rapidly as ten times per second.