All types of libraries are eligible. The deadline is in October. For guidelines and an application, see the ALA Web page or contact the ALA Public Information Office. Work with other libraries and community groups. When libraries of all types in a region join forces, their activities have more impact.
Many states conduct a statewide effort.
If not, you may want to organize such a program. Linking up with community groups is an excellent way to get the word out. No question need go without an answer. One mom reports keeping a list and taking it with her to the library to help her child find the answers. More books than any family can afford.