Employment, real estate and automotive ads are the major forms of classified advertising.
Newspapers charge ad rates based on how many column inches an ad fills.
A standard developed in the newspaper industry to make newspaper purchasing rates more comparable to other media that sell space and time in standard units. Direct mail bagging - Process whereby bulk mailers, having presorted according to specific mailing criteria, place the mail in USPS mail sacks labeled with the origin, destination and content. A response card returned to the sender via prepaid Business Reply Mail. Similar to Business Reply Card, but formatted as an envelope. The date on which a direct mail campaign is scheduled to be at the Post Office.