The time has passed for amateurs. Professor O. locked horns with one such group, pestering the organization with regular e-mail messages and phone calls in a valiant but futile effort to clear video rights. Your project has come to us at the right time because we're thinking of establishing an electronic publishing division. I'd love to be one of the first Russian cosmomutts shot into space. If the press director is still thinking about this matter, our advice is to head for the exit.
Publishing is now in the throes of a paradigm shift.
Apprehensive about the future, most publishers opt for an incremental strategy. The press computer geek gets the multimedia assignment as if he has some special knowledge. In Jumber's experience, the job goes to the person who reads Wired magazine, not to the person with the clearest vision and the most competence. Macs are dead. We're investing in PC projects only.