The most authoritative voice and influential advocate for physicians and their patients. AMA advocacy will be directed at both the public sector and, increasingly, to the private sector. In Washington, D.C., the primary focus will be on increasing insurance coverage and access, patient protection and antitrust reform. Also look for the AMA to do more to effectively communicate with physicians and others. A fiscally sound organization that provides value to members and employees.
Membership is the key focus here, and improving member service is a special priority.
All this comes against a backdrop of improving the effectiveness of AMA operations and its financial margins. Admittedly, the strategic plan is the AMA's script for the headlines it would like to see. But as the plan amply shows, the more the AMA succeeds, the more those headlines will bring good news for patients and physicians. Back to top.