We've seen that kill companies. Not one of us wanted to be the superstar we just wanted to have something work. They believed that if they could establish a rapport with their sales force they would have a solid foundation on which to build. ACN chose telecommunications because of its simplicity. There is no inventory.
Nobody has to buy anything.
Nobody has to sell anything. The ACN leaders were sure that the simplicity of the industry combined with the warm market relationship that network marketing utilizes would be a great marriage. An organization might go through the phone book and give the carrier a bunch of customers' names, and the carrier would pay for them. That meant the carrier could be out thousands of dollars and still never receive any income if the customers didn't actually use their service. But ACN was proposing something different.