We need to be better explainers, to help readers connect the news to their lives. As for community news, readers want more of it. We should be as local as possible on consumer information. Newspapers should empower readers. Being useful means making sure election coverage tells citizens where the candidates stand on issues that matter most to the people.
Readers highly value newspaper investigate efforts.
It's one of their top four news priorities. But television is more likely to be relied on. We need to reclaim our superiority in this area. And while we're investigating, let's not forget to investigate solutions. People know their world is awash in trouble.