I try to make creativity something that is promoted and proposed between members of my team. The more talent there is, the more success we will have as a whole. People in decision-making positions tend to fear change. They are afraid to take a risk and prefer to be conservative in their proposals. I think the enemy in the newsrooms is routine, complacency and establishment.
Nothing promotes creativity better than a continuous example.
The rewards of this persistence are a successful and creative project. My paper formed a bi-national partnership with the newspaper Hoy de Ecuador. We share expenses and human resources, and have formed a relationship between the newspapers of two countries that have had a long history of border conflict. Together we surpassed a series of communication problems and proved we are societies with similar cultures. For 2000, I am working on a project to launch a women's magazine that will have some unique features such as promoting women's participation in the public life of the country and emphasizing their capability and value.