The project includes building new opportunities with traditional retailers, e-commerce retailers and manufacturers, developing new rate structures and sales approaches and joining sales skills with technology to sell more effectively and efficiently. Newspapers, which grew into prominence in the second millennium, will now lead the world into the 21st century, the beginning of the third millennium. The tool helps newspaper advertising account executives sell larger, more frequent ads. It connects the pricing of any advertising products or combination of products with just a few key strokes. The Rate Matrix currently is being tested in six Gannett markets.
Retail promotion is one of the biggest and fastest growing alternatives to traditional media.
Creative Link was launched in January. Franchise XPress was launched in 1999. I look forward to it.