They offer to both OTC and dietary supplement manufacturers a number of services. The Initiative has been made to provide you with the information you need to make informed decisions about the products you use.
Site mainly deals with all the ways to get quality information on health-related products.
The site is focused on the organization, news, how information is synthesized, etc. There is also some information on products. They help to educate the press, the public, scientists, doctors, legislators and the herb industry about all aspects of botanicals. It is an excellent consumer resource. They also have interesting involvement with impoverished farmers and conservation issues.