By Detlev Johnson, Guest Expert Detlev Johnson is vice president of technology at Position Technologies and moderator of I-Search Digest, a search engine optimization resource.
Search services are varied and complex and getting listed is surprisingly difficult.
A search engine optimization shop can help. Find a Good Shop Most major agencies now offer SEO in one form or another as part of their online marketing strategy, but if you are in search of a company to help strictly with SEO, you might wish to employ an SEO shop. These are companies whose entire business it is to provide SEO, and include so-called doorway SEO shops that provide doorway pages. Whichever type of support you choose, educate yourself on what services you're really being offered. In your quest for SEO services, you might have already come across a confusing variety of techniques and terminology.