Learn what to say and to whom. Use the local gossip channel. People like it when they are thanked for dinner or what ever. People remember those types of things. Cut out pictures and articles about clients and sent it to them.
People like to brag about their success, kids, job, service interest, etc.
Your best advertising is people. Practice knowing the faces and names of community leaders People like to be remembered. Even if you don't remember the name never let them know. Be friendly and listen even if you are not sure at first who the person is. Get testimonials People will believe other clients before the believe you.