Kids are the market for the foreseeable future. The usage difference after age 10 is believed to be that girls' use of computers becomes more purposeful. Boys are happy to spend time playing games. And speaking of games, their developers soon will be building into their CD-ROM titles an optional online component. For avid gameplayers, being able to go online adds variety and interest to the game, as well as the opportunity to find an unlimited number of partners and opponents.
Parents buy one software game for girls for every four they buy for boys.
Also recognized here is that the kinds of games available with explosions, violence, etc. Her Interactive and Girl Games were two companies specializing in this market. Look for a growing volume of advertising and content to be targeted at the family. Look also for the big players to be Disney, Nickelodeon, Hasbro, Mattel, Sony. That is, media companies, toy and game producers, anyone whose market is families and kids.