Web pages, as hypermedia documents, pose some different design challenges from print. While there are many similarities in design principles between the two mediums, reading material on a series of computer screens is a simply different than reading the same material in print.
Most Web users scan a Web page, looking across the page for the most important points.
Therefore if you translate a text brochure to the Web, you may need to structure it differently or edit the text to be more succinct. Some arts Websters feel that scrolling is a trivial consideration. User interface research, on the other hand, shows that long Web pages require the user to remember too much information that is currently scrolled off the screen and can easily lead to disorientation. Testing, feedback from users, and your own developing Web aesthetics will guide you. Web users deal with these challenges in different ways.