This success could not have happened without a strong foundation, including a data web warehousing and analysis program. Whitehurst helped harvest and analyze visitor demographics and extract knowledge that could be used to make more educated business decisions. It also wanted to identify referral sources, learn which vehicle makes and models customers searched for most and determine whether buying habits varied according to area. Whitehurst used the SAS Solution for e-Intelligence to provide integrated capabilities for interactive applications development, information and presentation graphics, and web enablement. One application in the solution, a management dashboard that regenerates each day at 2 a.m, searches for logs of site activity, and unpacks and parses them.
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