Interviewers are under considerable stress and pressure. The interviewer must try to get to know as much about you as possible, and as quickly as possible. Help them discover your qualities and strengths that relate to their organization. Using Employer Literature for Successful Interviews. Being informed about an employer does not guarantee a successful interview unless you can effectively use the information.
Most employers have literature describing their organization and opportunities.
Major employers provide annual reports and company literature while smaller organizations publish brochures, fact sheets and annual reports. Use the UCSB library, trade journals, the Internet, etc. to research career options. It is important for you to secure information on an employer before you interview. Criteria for Evaluating Employers. Use stories to answer behavior-based questions.