Some book lovers are drawn more to a particular author than to a particular book. I have a friend who owns every book Terry Pratchett, Dick Francis, and J.K. Rowling have written to date, some in multiple editions. Always include the author's name in your title. Since space is limited in the title, try and include the main part of the name so buyers will recognize it. Then put the entire name in your description so it will turn up in a Title and Description search.
Most modern books contain a little information about the author at the front or back of the book.
If the dust cover is still present, you'll find a short biography on the back flap. Theme Collectors Theme Collectors are more interested in the subject, art, personalities, or controversy of a book than in the book itself. Some Theme Collectors buy books primarily as additions to a non-book collection. Other Theme Collectors don't collect books in general but only specific books. The best place to market to a Theme Collector is in the title of your ad.