Promotion Timing is an important component of getting the word out after a history has been published and is available for distribution. An anniversary celebration would be a good time. Informational fliers are good reminders. Folks can pick up copies to mail to friends and family who might be interested in having a copy of their own. Pulpit announcements made by an energetic member of the congregation or the minister.
News releases with a photo, if possible, to the newspapers.
Direct mail to former members.