Give all your marketing pieces a headline. Relate the features of your product or service to the benefits the buyer will get. Tell prospects how that lever will save them time, money, and make their day more enjoyable. It is the benefits that your buyers really care about. Take a closer look at where you are putting your advertising dollars.
Marketing is generally more effective when it can be closely targeted to a well defined audience.
If your audience is made up of lots of your best customers, you get sales. Consider advertising in trade publications, email newsletters, and neighborhood papers. Postcards are cheap and prospects read them without having to open an envelope. Expand your promotional effort. It takes a LOT of advertising, marketing, and promotion to get into the heads of your busy prospects.