This shifting of the reality reflected by television and radio towards a multicultural perspective would have a profound effect on the perceptions and attitudes of the viewing and listening public. By making cultural diversity part of the reality of television and radio, multicultural programming, aims to shift the focus of the audience away from the conflict model of us and them. This shifting of the reality reflected by television and radio towards a multicultural perspective would have a profound effect on the perceptions and attitudes of the viewing and listening public. The following recommendations are in line with the EBU Television Programme Committee's declaration of intent adopted on 26th October 1994. They are also a response to the plan of action contained in the October 1993 Vienna declaration made by the Heads of State and Government of the Council of Europe.
Similar considerations apply to the treatment of minority religious faiths or language groups.
Avoid using terminology to describe minorities that gives offence to minority communities. This term is particularly inappropriate when describing members of minority communities born in the broadcaster's country. Recognise that terminology that seeks to belittle, denigrate or abuse individuals on grounds of their ethnicity, race or religion. This has no place on television or radio. Those contributors using such terms in live broadcasts should have made clear to them that the company does not support their views or language.