Now fully dried and much smarter after analyzing their mistakes, newspaper-affiliated sites are giving directories another shot. Unlike other agreements with news providers, both Switchboard and NYTD sales reps will sell the advertising space in the yellow pages directories. The directory learning curve leans heavily toward Switchboard. The company's combination of inbound and outbound telemarketing, direct mail and e-mail sales functions, and its yellow pages, white pages and directory expertise takes the burden off of busy NYTD reps. The deal has been structured to allow for bundled print and online sales, according to Switchboard Business Development Manager Vance Gorke.
Merchants can also pay a flat fee for a commerce-enabled site.
Though Gorke would not comment specifically about the terms of the NYTD deal, Switchboard's media clients pay a wholesale rate for the merchant site and then determine the advertiser's fee based on local market conditions. You'll need Adobe Acrobat Reader to view the chart. The program is available to download for free from Adobe's site . View this month's Digital Deals table . Send us e-mail .