Hiring the right marketing professional can mean the difference between sinking and survival to your business. Sales usually involves tactics and logistics, and involves the prospects actual decision-making process. Marketing is everything you do to find and position the prospect's for a sale to get them to that decision-making point.
Marketing is more strategy than tactics.
Short periods of employment. Titles that don t reflect growth. Many start-up companies use titles that don t reflect the true responsibilities held by the employee. Or perhaps they found after hiring that the person didn t have the expertise needed for the job, and so demoted him or her to a lesser job. A candidate that has moved from company to company with the same job title may be jumping ship just to get more money.