The destination has to find a way to soften the adventure part because they are aging. But you can't let them know you are doing it. Today' s senior citizens travel by bus. These people grew up with the Mustang and they are not going to give them up. Finally Rach pointed out that the boomer generation has been indulged all the way along and today, because of stress, they want to be indulged even more.
Money is no object.
Destinations that understand what this large, rich cohort wants and deliver it will profit from tourism in the early decades of the next century. The Small Business Support Program of Cornell Cooperative Extension in Essex County joined with Lake Champlain Bikeways of the Lake Champlain Basin Program last fall to sponsor a series of workshops introducing small businesses to the idea of promoting cycling in Essex County as a way to increase economic activity in the region. The meetings resulted in the formation of the Adirondack Coast Bikeways Committee made up of small business owners and representatives of economic development groups. The committee began working on three projects in January 1998, all of which are now in the completion stage. A guidebook with maps and commentary on the natural, cultural, historical, and recreational sites along six biking routes in the Adirondack Coast region has been produced.