They need to feel ownership. Shared vision, as Senge puts it, is what's necessary to promote an automated automobile factory. Senge goes on to describe an organization in an unusual way, in human terms. Organizations are run by people, and people are the organization's greatest asset. And therein lies the organizations biggest problem.
Organizations fail to recognize the asset that people are.
People unlike computers, raw materials, or the like, have the ability to reason and to learn. This is an asset. Change alters the way an establishment does business on a daily basis. People are the agents of change. They are the ones that need to be inventoried.