For the end user, it's simple and easy. CrossCommerce accepts credit cards and provides customer support under our logo. We've just outsourced an e-commerce project, much as we outsource our accounting work, we outsource our servers and the maintenance of those servers. Jeppesen's endorsement is music to the ears of CrossCommerce's executives. According to Jim Oliver, a former Apple Computer executive who is also an alumnus of consulting firm McKinsey and Co., there's a motive behind the ease of use CrossCommerce has developed.
Most people are at a content site looking at a particular topic.
Shapiro said another strength the firm offers is a variety of products, but with one merchandising source. Through our model, site owners have access to 26 different categories immediately. If a subscriber signs up today, they have access to a broad range of products and can create an assortment. This follows research that suggests that less than 5 percent of consumers fill out and return warranty cards. A couple of things, says Brown.