We, as sociologists, offer you the tools of our discipline to form some practical rules for sifting through all the advice. In this section, we'd like to review with you some solid ground rules on how to judge the truly impressive from the tinsel. Whenever a subject gains such widespread popularity, whole social movements spring up around it. The possibilities are endless. Even special careers are born.
People become career counselors, career therapists, career search specialists.
Why, some sociologists even begin to study careers almost exclusively. This is the stage at which you have to develop some practical ground rules for judging the quality of the advice being offered, especially since precious little of it is free. Titles are marketing devices, often thought up by specialists over the author's protests. The same is true for seminar and lecture titles and the professional titles and brief autobiographies of the people involved. Notice the titles, but reserve judgment.