By contrast, the first search brings up all the references in the whole encyclopedia text on the very first screen. Still, it is worth something. It is hard to see how. Amazon, for example, started out thinking that it would make money by having the best front-end computer interface in the world to Ingram, the U.S.'s largest book distributor. So if you look at the bulk of Amazon's assets today, they aren't made up of new-technology goods like servers and RAID disks and Oracle tables and Cisco routers and Uniphase fiber.
Organizational capital is truly valuable only when it is expensive or impossible to copy.