Telling them it's all not serious. See, they're law-abiding citizens in their regular lives. Hell, there's a First Amendment. That First Amendment crap. He did the right thing.
Nobody wants to do the right thing anymore.
Because without the major marketing muscle, the average person wasn't exposed to it, and it didn't sell. And the ridiculous rock critics. Oh, I know. Like Eminem's some Andrew Dice Clay. Or Andy Kaufman.