The marketing function of an organization addresses all of the activities involved in providing products and services that will satisfy customer needs.
Positions can be in retail or industrial selling, or selling consumer goods to retailers.
This type of work involves monitoring and tracking social, economic and technological trends, identifying consumer needs and preferences, competitor analysis, advertising research, and many more areas in which information is necessary to compete. Responsibilities might include product or brand management, or managing the entire marketing function. While at John Carroll, students are encouraged to join one or both of the following organizations in order to learn more about marketing and available career opportunities.