We found that people would not eat anything which was blue. Nobody could tell us why they did not like it apart from the fact that it was blue. We tried everything from blue bread to blue rice pudding but people just turned their noses up at it all. In the Far East when they prepared food for the gods they would always make it golden. Things are changing - you don't tend to see bright golden fish fingers or breadcrumbs any more.
People tend to favour more natural colours.
The proof of the pudding may well be in the eating for the new sauce, as news of the colour change attracted further scepticism from nutritional scientist, Claire Maceivilly, of the British Nutritional Foundation. In one study the only way they could convince the youngsters to eat cabbage was by adding tomatoes to make the food go red.