It will integrate and improve your understanding and familiarity with the concepts in a very risk-free environment. The faculty has had extensive experience in integrating simulations into executive programs. Who Should Attend Persons who have been recently appointed to responsible marketing positions. This course assumes that participants have a knowledge of basic marketing principles. However, the course is also designed for senior and middle managers in other functional areas being groomed for top management positions and who, having this basic knowledge of marketing, now need to understand strategic marketing.
Objectives Develop a thorough understanding of the basic concepts behind marketing strategy.
Develop the necessary skills using these basic concepts to construct an integrated, comprehensive marketing strategy. I am a senior manager in finance, looking for a better understanding of marketing. Yes, it can. Although the primary audience for this program is marketing managers, it can benefit senior and middle managers in functional areas other than marketing who would like to gain the understanding of strategic marketing needed for top management positions. The Darden School accelerated my pace up the marketing learning curve.