Public relations specialist Sales Manager Transportation salesperson Travel and tourism manager University, college, or business college instructor Marketing International Business Entrepreneurship Commercial Transportation Retailing Faculty Back to Top M arketing is offered as an option for the Bachelor of Science and Master of Science degrees in Business Administration and as an emphasis within the Master of Business Administration degree. Certificate programs in Marketing and Commercial Transportation are offered to students majoring in other fields who wish to develop expertise in these areas. Marketing careers cover several areas.
Marketing management covers the planning, organizing, and controlling aspects of marketing.
Marketing managers have the role of recognizing consumer's needs and desires and developing a strategy designed to create a market for goods and services. In this role, graduates trained in marketing find opportunities in such industries as retailing, wholesaling, and manufacturing. Similar opportunities exist at all functional levels within the firm, including general management, purchasing, selling, and advertising. Promotion or marketing communication includes personal selling, sales promotion, public relations, publicity, direct marketing, and advertising, all of which are used by firms to reach a wide variety of customers, middlemen, and stockholders. Many creative people are employed in advertising agencies, public relations firms, and in the print and broadcast media, to name just a few industries.