About 90,000 farmers have registered on the site, and 10 percent of the site's traffic is international. According to Farnsworth, the ads garner a 3 percent clickthrough rate, considerably higher than the 1 percent clickthrough rate of most banner advertising. Farnsworth also works hard promoting his site at agricultural trade shows. Then I adapt it for the internet. Farnsworth's initial strategy called for supplying farmers with daily updates of information such as market analysis, weather reports and agricultural news.
Registered users can get free e-mail and can meet other farmers in the chat area.
Live trading markets will allow farmers to buy and sell products on a global scale rather than dealing exclusively with the local grain elevator. We will be the middleman who will bring farmers to the market and the market to the farmers.