Humor card writers spend much of their time building on each other s ideas and jokes. To make collaboration easier, writers work in cubicles arranged in a bullpen configuration or migrate to common sitting areas. But writers can also retreat to quieter areas while composing. When they re not working on a particular card, writers are experimenting with new styles or different types of card senders. They work with marketers, editors, and graphic artists to create additional card lines.
Some innovations require an entirely different kind of writing.
Computerized cards, for example, are meant to be adjusted and personalized by the sender. Writers give senders options by composing flexible verses. Other writers create electronic cards, which are short and often are paired with animation, for sending over the Internet. Many more greeting card writers worked as freelancers, self-employed workers who sold their work to greeting card publishers for a fee. The Bureau does not have data on these writers.