Few, however, had begun to actually put all the pieces together and formed a new discipline. This week, he starts with content optimization, including keyword selection, keyword placement and coding, quality copywriting, site navigation design, and link popularity. The growing consensus is that online advertising doesn't deliver for publishers or advertisers. This consensus is dead wrong. For an ad to work its magic, it needs to stand out.
Rich media can also allow customers to interact directly with a brand.
But to successfully engage the customer, you have to remember three imperatives.