Before releasing a game, Hasbro tests it out on kids. Laura Chun Industry analysts estimate that no more than 30 percent of all video game players are female. And only 8 percent of the players who return product registration cards to Electronic Arts, a leading game maker, are female. But recently women within the electronic game industry have started challenging the conventional wisdom that girls are simply averse to games. From big corporations to tiny start-ups, women are making serious efforts for the first time to design games that will attract and inspire girls.
People come up with the idea for a game without any input from girls.
Now she wants to market a line of games introducing girls to technology, and her best research lab is her living room. Jeff Ogata plays Mortal Kombat at Sacramento's Discovery Video Family Center while consulting a book designed to help video game players boost their scores. I'm going to kill you. You have to be Simba. But I wish I could.