New sites enter the foray at lightning speed.
The heavy wave of Web sites is a result of car manufacturers, dealers and Web entrepreneurs attempting to meet car shopper demands for online access to vehicle information and, of course, to grab a piece of the profits from sales generated from the Web. The traditional system of selling cars is experiencing its greatest upheaval since Henry Ford began marketing his Model T. Auto dealers are installing Web kiosks and hiring Internet managers. Internet companies are buying dealerships. It's enough to turn a car salesman's belt and shoes from white to black and his plaid jacket to navy. Unfortunately, rather than clearing the way to simple vehicle shopping, this over-supply of information can overload thinking processes and cause more confusion than comprehension.