Request Reprint Send us your request to reprint copyrighted material. There are certain members of the city staff and Planning Commission who seem to believe that pretty signs, discreet signs and small signs will solve all of society's ills. The city of Santa Clarita has been after local businesses' signs since 1990, when the sign ordinance was enacted. Looking back, it's now obvious that the ordinance, when crafted, should have included a grandfather clause that would have allowed pre-existing signs to remain, while imposing reasonable rules for new ones.
Signs are signs.
They promote businesses. Some are more attractive than others. No local business sign ever caused a kid to start drugs, or clogged traffic, or started a crime wave. However, thriving businesses are critical to the health and well-being of every American community. That sign is fine.