We've been totally straightforward with everybody from the beginning that that's our strategy, and a lot of people believe in our strategy and some people don't. We believe that would be a short-sighted strategy. People who don't believe that, I'd say don't invest in our stock. We believe they are taking a prudent course. The company, it seems, has become the stock du jour for two kinds of investors, those who see a potential windfall from book and music retailing on the Internet, and those who buy the stock in hopes of catching a market updraft and making a quick buck.
Most investors are individuals.
Most investors bet on a company's potential. In June, it began offering music CDs on its Web site. Videos are next. But providing a slew of items on the Internet isn't easy. That's a marketing challenge with no easy solutions, he said.