Newsletters Yep, the good old newsletter can bring out the repeat customer on a regular basis. Doesn't have to be a huge tomb of information, but it should be interesting, low on promo spam, and high on content. If you can get people to sign up for a news letter you can build a profitable site out of any subject. In order to make a good old BBS forum system work, you need to have a certain level of traffic to work with, and you need to seed the message base with five or more good starter messages. The whole deal with BBS's systems is getting users to interact with each other.
Users come back time and time again to see the results.
Site Interactivity Site Interactivity is the word for the day. No matter how good your content is, how compelling your arguments are, there is nothing like putting two people together on the Internet. Look at the popularity of email and Usenet. Nothing attracts a crowd like a crowd . If you can engage your users senses beyond the solidarity of setting behind the keyboard and reading, you'll get them to come back and back.