It is estimated that the Genetic Protection Initiative had 5 million Swiss francs at its disposal as against the 35 million which the chemical and food industry could invest on its lavish publicity for achieving a 'victory for gene research on cancer, Alzheimer's and BSE'. Perceptions are real' says B-M's motto on its home page on the Internet. But these 'perceptions' are intended to divert attention from reality. Here the 'presentation of reality' is supposed to correspond with reality. Following this line, to be truthful it should really say 'presentations are real'.
Perceptions are real.
It is all a matter, so we are told, of how one looks at a thing. So called 'risk discussions' for instance on ecological or health dangers of GE should not be entered into. Producing positive perception' of course depends on appropriate use of the language. Following this linguistic strategy 'harvests are secured with care for the environment' by genetic engineering, 'cultivable areas are extended' and 'unfavourable localities are made useful'. It is better to call experts 'specialists', and corporations sound friendlier as 'enterprises'.