Toothbrushes in every shape, size, and color.
Shoppers are staggering under sensory overload.
That's why the recent shift to simplicity is a welcome change. Companies are beginning to pare back their product lines, standardize their packaging, and replace complex discounting and rebates with plain-vanilla pricing. Without the clutter, people can actually begin to make intelligent decisions once again. It all began in manufacturing. The cost savings just on inventory were tremendous.