This is particularly true with the ever increasing competition. Selling, nevertheless, provides a challenging, stimulating and rewarding career. Selling is a profession that requires vast knowledge of products, services, and human behavior. This course approaches selling as a profession and the sales person as a professional. It views selling as a problem-solving process with the sales person as a counselor to the customer.
Participants learn how to target high value markets such as telecommunications.
Plus, they develop sales tools and skills to create product identity which maintains long term profitability. Dr. Manzer is well known for his many presentations on service quality, leadership and goal setting, and has authored several articles. Dr. Manzer has also served on the faculty of Memphis State University, has been a Marketing Research Associate for Dow Chemical Co., and has not only been recognized as Outstanding Extension Instructor of the Year at OSU but has also been awarded Teacher of the Year by the Amoco Foundation. Dr. Manzer received his B.A., M.B.A. and Ph.D. from Oklahoma State University. This course will originate from the Panasonic Academy for Learning in Stillwater, Oklahoma.