Perfect your blocking and tackling . Death by pinprick . I've often been asked what is the most effective part of my marketing efforts. The answer is all of it. It was the aggregation of them all that did the damage, not each one on a single basis.
Presence builds preference .
A truly effective integrated marketing program makes an impression on your audience in the time, place and environment that will create the most impact. And while it represents the ultimate in brand ubiquity, you don't have to be a multi-national conglomerate to effectively brand through creating a dominating presence in your respective field of endeavor. The bottom line is that the more people see your brand in the right context, the more they will think favorably of your brand. While a work in progress, Chipshot seems to have gotten it right. Custom-ordered clubs to fit you and your needs delivered in days.