But it's not just Pentamedia Graphics that's raking in the digital dollars. A host of other companies such as GDR Multimedia, Digital Studios, Phoenix Global Solutions, and Compudyne Winfosys have either already set up or are in the process of setting up their digital studios. All of them are eyeing the special effects, graphic designs, and 3-D animation movies that are in great demand internationally. Currently, Reddy's studio is working on a Tamil movie called 'Samurai', which will have nearly eight minutes of special effects. Others like Phoenix Global Solutions have done substantial amount of work in a short time.
Phoenix says it has produced four titles so far and is working on more.
Most of these companies have entered into tie-ups with international companies to market their services. Unlike conventional software services, where India has an advantage because of the cost of labour, digital animation is one sector where technical skills and innovativeness count ahead of cost. If it sounds like a fairy tale, it's because it almost is. Within a week of its launch in Mumbai, the portal was also launched in the rest of Maharashtra and Goa, which will be followed, by a launch in Tamil Nadu and Kerala in the next two weeks. Besides, WAP phone users in other networks can also access this site.