It is important for you to choose the category that best represents your site, and you should do this before you submit your listing. It also helps if your name is at the front of the alphabet, like AAA CyberCool. For these search engines, it is critical that your homepage contains all the keywords that you would like to describe your site. In addition to directory listings, you can also get other Web sites to link to you. If your site includes links to other sites, you might send their webmasters a polite email informing them of your site and requesting that they link back to you.
Many webmasters are happy to oblige.
Finally, you can place paid advertisements on the Web. Find a site that attracts your potential readers and offers advertising space. Give them a nice logo graphic to link to you, and them pay them for hits. Note that you will probably be charged per viewing of your advertisement, not per person who successfully connects to you. Copyright 1999, Unplugged Software, Inc.