The soft ad market has prompted TV networks and ownership groups to clamp down on spending, and many have enacted hiring freezes. The budget crackdown spells bad news for scores of TV new media operations still running in the red. But this makes about as much sense as assuming every batter has to hit a home run every time, rather than just contribute to a winning game. The crime website's staff called it quits on Friday after their new parent company missed payroll for the second time in a row. Tonight and Good Morning America.
Respondents wear little pagers that sense hidden audio blips inside TV and radio signals.
If a viewer leaves the room, the station doesn't get credit. The data is uploaded to Arbitron at the end of the day. Philadelphia is next on the list, in 2001. Events such as the Super Bowl, Olympics and Election 2000 significantly contributed to the increased use. After all, there are no TV's in the press room.