Using the concepts of value-chain management, some marketers are eliminating wholesalers from their value chain.
Wholesalers add information utility, providing details about products they sell.
Perform key services such as training customers' employees and providing computerized systems for ordering and inventory tracking. Boost exchange efficiency by streamlining the exchanges needed to stock many products. B. Types of Wholesalers 1. Manufacturer-Owned Wholesalers a. Manufacturers who prefer to have close control over their products set up their own wholesaling operations. Sales branches are wholesale outlets, located away from the factory, that stock and sell products to nearby customers.