The marketing campaign also includes reaching the CBA market with discounts to stores, promotional tie-ins and synergy with INSP's television exposure. His book takes an overview of the dark side of media today. This book, extensively researched and written with a passion, is the debut work of its author. The book cites numerous studies on violence and other inappropriate messages in today's media and their effect on children and adolescents. Among the research is that compiled and released by the American Psychological Association, the American Academy of Pediatrics, the Archives of Pediatrics and Adolescent Medicine, the Center for Media and Public Affairs and the American Academy of Child and Adolescent Psychiatry.
Numerous studies state that there is a link between violent programming and aggressive behavior.
He is on the board of the National Religious Broadcasters Association. INSP features original and exclusive music, children's programs and a variety of ministry programming. Ilifetv is a digital cable tv network with currently 710,000 subscribers. It is distinct from INSP and two-thirds of its programming is unique to cable. It features programming on marriage and family, finances, and life-enriching programs that positively impact people's lives emotionally and spiritually.