Tu 2-3 Course Overview Marketing and Management both rely on an understanding of human behavior. Whether one is concerned about working with others effectively inside an organization, or dealing with the marketplace of consumers and customers outside the organization, having an understanding of psychology and social behavior is of central importance. By clustering these two courses we hope to give students a more rich understanding of both content areas. Some additional cases and handouts will be distributed as needed.
Participation is required.
Students who cannot attend on this date because of a last minute emergency can take an Incomplete and participate in the Game next semester. Please change sections now if you know that you cannot attend on October 14. You are taking one six-credit integrated course and will receive one grade for all six credits. You will be expected to prepare each case thoroughly, and to read the assigned chapters in each textbook thoroughly. While both professors will attend Monday sessions and be able to evaluate your participation in discussions, Dr. Kellogg will be responsible for the Tuesday sessions and may give unannounced multiple-choice quizzes to assure that you are reading the MG chapters.