That's a good question. Whoever out there in the Vermont PR world has been linking Vermont with quality is absolutely right. I think I am just another example. You know, the state attracts people with a certain set of values. If you were born here and you have those values you stay, and if you don't, you leave.
People come here for a reason.
It's not that easy to move here and figure out how to support yourself. I feel I was on the cutting edge of that. And quality, quality, quality. If I were the PR person for Vermont, I would just hammer that home. I don't think it's particularly powerful in the market I'm in, although when people find out where we are, they're not surprised.