Core or Business Purpose. The primary role of core purpose is to guide and inspire, not necessarily to differentiate. When properly conceived, purpose is broad, fundamental, and enduring. It captures the soul of the organization. Purpose should not be confused with specific goals or business strategies.
Purpose is like a guiding star on the horizon.
While purpose itself does not change, it does inspire change. The very fact that purpose cannot be fully realized means that an organization can never stop stimulating change and progress in order to more fully achieve its purpose. To make our customers' businesses more successful The Workforce Core Values in Action To continually improve through learning, challenging assumptions and being creative. This value is reflected in the individuals who work at Workforce , in the Workforce environment, and in the Workforce products. Workforce wants its products and services to help people move ahead with the result that some part of the business world changes for the better.