However, limited ordering, payment, and shipping options pull down its overall rating. The eToys store home page loads exceptionally quickly despite having a fair number of graphic images on it. The site has an attractive, clean appearance and is thankfully completely frame-free. Most browsers that support tables should be able to successfully view the site, and there is no need for any plug-ins. There is no text-only version available.
Navigation is straightforward and consistent throughout the store.
Products can be browsed by several categories, for example brands, development, age, category or award winners. There are some great selling devices used in the store. In fact if anything there are too many, which could confuse the customer. What's New - contains details of new additions to the store. Category highlights - links to a specific product category, for example bath time toys.