Our Client Services team worked with Red Cross producers and content developers to put on a three-day presentation without one flaw from a content perspective. Both teams operated as if they had been working together for years, something very uncommon in traditional broadcasting, and even more impressive in this new media environment. The Client Services team assured synchronicity between the speakers' actions, images, embedded links, live surveys and chat-style discussion room, making the online event all the more compelling, Golden says. Equally compelling is the ability to change the event for later online viewing. Mikols says the archives were altered to make the presentations even more succinct.
People can review the schedule selections and go to exactly the subject they want.
Although archive viewers can't participate in the discussion room, they can take part in any of ARC's polls and quizzes, because the data is continuously aggregated and updated. Next time, Mikols would do just a few things differently. For instance, not every chapter has the same computing capabilities so some participants were not aware they had to download Real Player to view the event or were not sure whether their computer had sound cards. Mikols plans to hold the conference online next year as well and asserts that attendance could triple because they will promote the event more prominently now that they have experience behind them. You can get the pearls of wisdom and not the chaff.