Television is seen as a glamorous business, but it is really strictly a numbers game.
The proliferation of new networks, cable, and rental movies mean that TV should be bought very carefully, using not just ratings but knowledge of local audiences as well. Below I've listed some pros and cons I picked up from first-hand experience. Television assaults your two most responsive senses at once, and is more memorable because of that. The Internet has made serious inroads into TV's viewer base. Traditional TV viewers will always be there, but the new, young viewer has been lured away by the Internet.