A bad business sucks. There's no such thing as a purely electronic business. From the start, all companies must operate in both the electronic and the physical worlds. Killer experiences get results. E-businesses have to entertain customers.
Work has to be entertaining for employees.
Don't get out of the Trojan horse until you're inside the gates. Great business models provide unique value and inflict paradigm violence. Give customers something that they can't get anywhere else. Force them to alter the way that they think about the world. The defining organization will be a porous network of strategic partnerships.