Like good strategy in chess, backgammon, or any other complex game, good business strategy requires knowledge, experience, and intelligence. Strategy is also not the same thing as planning. It is not even the same thing as Strategic Planning, although good strategic plans are developed based upon sound strategy. Strategy is not some arcane science that applies only to multi-billion dollar businesses. It applies equally well to the corner hardware store, the single-person CPA firm, and the large distributor or manufacturer.
Most business people assume that good strategy is the same as short-term success.
On the contrary, businesses that follow good strategy may have dismal performance in the short run. It continues to lose money. In fact, Amazon does not forecast a profit for the foreseeable future, yet its market capitalization continues to rise. I think not. Amazon's strategy is to develop a community of buyers and then to extend the products offered to that community.