Justin can even pop in from time to time as well. Perhaps a little more fan interactivity is in order too - 'My Justin Story', 'Fan Images', etc. It allows my music to reach a vast amount of people that would normally never be exposed to it. It's been helpful in getting the word out about new releases. The Webmaster says that the site has attracted more fans for the singer.
Page views remain consistent and increase dramatically every month.
It's so much easier that way. Certainly, Sugimoto is aware of the potential for marketing on a global level with the Web presence. The function of the site in the overall marketing strategy continues to evolve. I asked Young about his Fan Forum's role in his publicity. But there's no real mastermind marketing plan at work here.