Material consists of unpublished research papers by eminent faculty in the field of Marketing.
The class has no prescribed textbook. Copies of papers will be made available to students in advance of their discussion. The course is organized as a guest speaker seminar series in which eminent professors in the Marketing discipline will be presenting their recent work. The course will help students in selection of dissertation and research topics, appreciation of excellence in research, and evaluation, constructive criticism and presentation of research. Students will have the opportunity to meet and interact with outside faculty representing future research opportunities and potential employers.