Another site that servers the speaking market. A small, but effective site, that serves a local market. Their weekly newsletter offers tips to a growing list of subscribers. The integrate the Website with their local print and cable TV advertising. Choosing a narrow niche also makes it easy to find offline advertising opportunities that can be targeted to your specific audience.
Online marketing can also be more targeted and effective.
Make sure that you can define your niche and that you aren't trying to market to the whole world. You'll be much more successful if you do. Sign up, then your site is indexed and you are provided code to add to your site. It's free up to 500 pages. Weekly reports show what people searched for.