MassMutual, established in 1851, provides quality insurance and asset accumulation products and services to individuals, companies, and their employees. Silicon Valley Financial Group provides integrated business benefits, executive compensation and financial services to businesses and families. SCU Marketing Professor Tyzoon Tyebjee, will address these questions by presenting the story of one company that reinvented the horticultural industry and the marketing of perishables. The case will be used to discuss some key issues about new business development. SCU Marketing Professor Kirthi Kalyanam will present a general introduction of how the Internet can be leveraged into the marketing activities of a family business.
Older generations tend to over-value it, and younger generations tend to discount it.
Recent research on wisdom casts new light on the relevance and irrelevance of business experience. By looking at two wise persons, Polonius in Shakespeare's Hamlet and King Solomon in The Bible, we will come away with new wisdom skills. Presented by SCU Professor Dennis Moberg, Acting Executive Director, Markkula Center for Applied Ethics.