In the beginning, Bronner met with widespread skepticism. These days, naysayers resemble a mime troupe. Visitors to The Trail have increased from 200,000 a year to 500,000. The 800 number receives 8,000 calls a month compared to 200 initially. He laughs, 'I was prepared for it to be sort of a bust, and then I'd say, 'See you, Alabama.
Most money is in stocks and bonds.
Bronner's investments keep spreading the news. The Retirement Systems of Alabama also funds Community Newspapers Holding Inc., which has 136 newspapers from Oklahoma to the Carolinas and up into the Midwest. Drive through the Midwest and you hear ads for The Trail. Visit Virginia and see television spots. Cleveland's top sports TV station will soon carry the message.