Include college visits in vacation plans. Attend college previews sponsored by colleges and universities. Some of the most select, expensive schools have the most generous scholarship and financial aid packages. Contact all the colleges and universities in which your student has expressed interest. It doesn't cost anything and may save you a college visit.
Many schools now send videos to promote themselves.
Colleges are looking for students who can contribute to the community of learners at that particular institution. Sooner than you can imagine, your mailbox will be bursting with letters and brochures from colleges all across the country.