Plant closures 6. The 10 laws of crisis management 1. The truth, sincerely and simply told, is the most effective weapon. You are the only one looking after your interests, 3. The time to think and plan is before, not during, a crisis.
Speed is of the essence in countering adverse publicity.
Admit mistakes and apologise when you're in the wrong. Make sure you know what people are saying and be prepared to respond. 7, Make payments into the PR goodwill bank - in the hope that you'll never need to draw on them. The court of public opinion is more important to your reputation than a court of law. No comment is never an option.