It is a limited commodity. There is an inventory, and that inventory can be managed. Lee believes that as the service sector of the economy moves online, time management technology will find a willing market. Those are the types of businesses that will hook into online back ends. They don't have to worry about integrating their legacy systems.
Restaurants are a good example.
They will be the first to use this. All of these new sites offer technology that essentially puts a restaurant's reservation schedule online. Users find the restaurant by entering information such as preferred type of food, neighborhood and the number of people in their party. They can also search simply by restaurant name. If a table is available, the site will give them a reservation number.