A wholesaling marketing intermediary that handles purchases of small accessory equipment and operating supplies. Also known as fabricated parts and materials. Supplies Products that represent a regular expense necessary to carry out a firm's daily operation, but not part of a final product. MRO item Part of business supplies categorized as a maintenance item, repair item, or an element of operating supplies. An intangible product purchased to facilitate a firm's production and operating processes.
Product mix A company's assortment of product lines and individual offerings.
Line extension Introduction of a new product that is closely related to other products in the firm's existing line.