Go for content and speed. So speaketh Jakob. So speaketh Don. Hardly a surprise that we both speak the same language. These are the principles that my books, my life, and the consulting group that Nielsen and I have founded are all about.
Most web sites neglect the viewer.
They have pretty graphics that slow access and end up driving customers away. Yes, graphics and animation. This means aesthetically pleasing and exciting, depending upon the image one wishes to convey. Thee is no such thing as a single rule for all purposes. A product for entertainment should be entertaining.