In essence, George Bush's actions in office do not seem to jive with his stated ideology. 2 George Bush had to come out in favor of education. The specific climate of our political discourse at the time that he was elected demanded that he support education, at least at the level of surface ideology. This is what I mean when I suggest that the logos shield is a tool for navigating the symbolic systems which we encounter. People absorb, into their logos shields, the symbolic tools that are necessary for survival.
People say what's necessary to get what they want.
Yet the core ideology, that which determines action, may remain essentially unchanged. Racism provides an excellent example of this phenomenon. Hardly anyone in our society claims to be a racist. Even some of the most rabid racists, like members of the KKK, have constructed symbolic structures that allow them to avoid the semblance of racism. Thus, he might suggest, he's not a racist, but a speciesist.