It's also nice to see a commercial where young people are having fun, instead of standing around, looking morose and strung out. Continuing on the up side, greeting card and phone companies are widely known for commercials that highlight relationships with family and friends. Once again, these connections are their bread and butter, but showing the importance of keeping in touch with special people in your life is not a bad message to be throwing out there. These are the kinds of commercials that usually win awards, especially if the ad was created for a special event or movie. Perhaps Hallmark should do a joint venture with Kleenex or Puffs .
Some commercials are merely annoying, of course.
My personal pet peeve is the Energizer bunny. But some ads are annoying and offensive. A perfect example is those horrific Clairol Herbal Essence shampoo ads. The idea of women getting sexual satisfaction from shampooing their hair must have been funny to whoever created the commercial, but I'd hate to tell them that the whole campaign is a disaster. There was a pretty big stir when they first came out, but now the dust seems to have settled.