Entertainment Beat sat with Baldoni and Sunderland recently to chat about the site. My background is in product placement for Spelling Entertainment and others. In this job, it s imperative to get as much for as little as possible. So I thought about what I might be able to offer companies that provide props and clothing as incentive to use their merchandise for free. That s where the idea came from.
Producers receive a percentage of e-commerce sales, based on their projects.
It seems like a great idea consumers watch their favorite programs, admire a dress worn by one of the characters, and then go online and purchase one just like it. There was one episode of Friends that featured a particular lamp. For another example of the potential, there s a trend developing of actors and actresses serving as models, providing endorsement for particular products. It has been coming for a while. Look how Flashdance influenced the fashions in the 80s, how ET sold the public on Reeses Pieces, and what Tom Cruise has done for Raybans.