Since Web advertising is still at a nascent stage, Electric Minds plans to spin off articles and excerpts from online discussions into other media, such as books, videotapes, and CD-ROMs. But Don worries that video development will trivialize Electric Minds' content. Observers attempting to read tea leaves about the fate of Pathfinder, Time Warner's shapeless yet even more uninteresting collection of Web sites, had more to ponder after Thursday's report in The Wall Street Journal that the company planned to double the scale of its original cost-saving efforts in the wake of its merger with Turner. Pathfinder employees were likely not reassured by the fact that Ted Turner recently fired his own son as part of the merger consolidations. Join the HotWired Network, it's free .
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