This allows banks to get exposure and save costs. This provides an excellent opportunity for community banks' Web sites to get repeat business, said Gilbertson. In addition, many community banks are increasing their reach by linking to Web directories, including the Independent Community Banks of North Dakota and the Minnesota Bankers Association . While this practice may save the bank from updating the Web site daily, it may face increased costs of manual rate quotes and possible loss of CD sales. S.D. The bank has issued CDs to customers from out of state, including Washington, D.C., Alabama, Florida and California, Park said, and even received inquiries from Europe.
Some Web sites provide the customer with many services, but privacy remains an issue.
The information received could be used to create personalized Web pages for individual customers. They are sent to the customer's personal computer and then sent back to the community bank's server, thus providing the bank some assurance of the customer's identity and legitimacy. The level of security a community bank needs depends on the type of site. A site that simply contains information usually does not provide paths to internal networks and therefore the potential for loss of community bank assets is low. This type of site can face reputational risk, since a successful attacker may post inappropriate material on the site.