Public Relations Theory and Methods. Theories and research methods applied to the study and practice of public relations. Theories of Visual Communication. Public Relations Campaigns. Development of public relations and corporate communications campaigns for business and social institutions.
Projects involve budgeting, media selection, campaign strategy, and creative execution.
Development of advertising campaigns for business and social institutions. Projects involve budgeting, media selection, market analysis, campaign strategy, and creative execution. Researching, reporting and writing about science and technology for the mass media. Impact of Communication Technology on People and Societies. Present and potential effects of increasingly sophisticated modes of mass communication on people, institutions, and societies.