An effective marketing effort makes the contribution of other professionals such as accountants and production managers necessary. As such, marketing is the driving force of the organization. The firm's success or failure depends on the effectiveness of its marketing program in the final analysis. It is hard to generalize about aptitudes you need to pursue a marketing career. One thing you need to determine is whether people or things interest you.
Marketing has opportunities for individuals that have either interest pattern.
Jobs in the promotion area focus on people. This may involve personal selling or customer service activities as examples. Advertising and marketing research provide this type of opportunity. Advertising Salesperson - Negotiates contracts with clients for advertising in publications and on radio and television. College graduates with a high level of creativity and strong communication skills should have the best professional opportunities.