They ran entirely on search engines, with a mix of keywords and general rotation. We decided that we wanted to drive as much traffic as possible , so we moved away from the softer sell of branding to a more dynamic and provocative style. By the end of the year we should have 1200 schools participating in our program. In two weeks an entire state will announce their adoption of our program. Schools are given templates which enabled them to integrate their school events, calendars, and news onto the Net.
Parents have access to their school's information as well as the other school affiliated sites.
We are presently in our second round of funding and are talking to strategic investors and content distribution companies. Profiles Copyright 2001 INT Media Group, All Rights Reserved.