Women want to feel like part of a community. Men tend to view going to the dentist as a series of one-time events. Women see it as ongoing relationship with you and your practice. Therefore, your Web site needs to create a sense of community by reinforcing the key benefits for the consumer. For women, that means trust, comfort and respect for the patient.
Research also shows that women tend to refer more people by word of mouth.
If they feel like a part of your dental practice community, they will be more likely to recommend you when friends are looking for a dentist. If nothing else, do not overlook the critical aspect of community when building your Web site. A good way to learn more about these kinds of issues is by visiting successful Web sites that market specifically to women. You can also pick up plenty of good ideas for how to interact with women on your site to create a sense of community. If you're a male dentist and your Web site makes perfect sense to you, have a female friend, family member or business associate check it out to make sure you're speaking their language.