A baker becomes known for his particular recipe and flavor. His reputation for making the best blueberry dumpling spreads quickly. His strawberry shortcakes are even more delectable because they always give the individual patron that burst of flavor right at the end as it slides down one's throat. The eighteenth-century author must perform these same tasks as the baker. His creations should cut a wedge in society deep enough for reputation to exist.
Reputation is the key to success in the eighteenth century.
One must establish a set system of writing, a style that is unmistakable. This style can be found in the personality, history, or the actual content of the text in question, but the reputation should be established. For the true answer ask Dr. Johnson. I thoroughly weeded my way through Hemlow's The History of Fanny Burney . The history of Burney reads like a history of a female Samuel Johnson.