LMI is working to establish industry benchmarks within PR to set standards comparable and above other similar organizations. The marketing plan identifies industry trends, targets customers, and defines a process for promoting PR and its services. Analyzes strengths and weaknesses of PR, and discusses opportunities and threats in the real property disposal arena. In addition, regional key customers and potential opportunities or areas of growth are noted. Describes market position, marketing goals and the strategies that support them.
Specific strategies are detailed to focus the more general marketing goals.
The specific approaches, or tactics, are projects or activities that PR should undertake to effectuate and begin to systematize a living, ongoing marketing and outreach effort to promote PR and its services. Presents recommendations for making PR services more competitive by prioritizing outreach approaches. Office of Property Disposal Operating Framework Model Performance Excellence Framework PR follows the Performance Excellence Framework. The framework reflects the best practices from high performing organizations in both the private and public sectors and also provides a systematic way to organize and align our efforts and resources to focus on and achieve our goals. We believe our success is and will continue to be the result of a clear focus on customer and employee satisfaction and strong commitment to continuous improvement and performance .