To lower the price, Ford and his executives tried new ways to reduce production costs. For example, the company created an assembly line method in which conveyor belts brought automobile parts to workers. Each worker performed a particular task, such as adding or tightening a part. Ford Motor Company began to produce its own parts instead of buying them from independent suppliers at a higher price. Ford also shipped automobile parts, rather than assembled automobiles, to market areas, where assembly plants put the parts together.
Parts cost less to ship than whole automobiles did.
In addition, the company began to make its own glass and steel. As the company's production costs fell, Ford passed much of the savings on to his customers. This rate was more than twice what most wage earners received. Ford also reduced the workday from 9 to 8 hours. Workers flocked to Ford plants seeking jobs, and Ford could choose the hardest-working and smartest ones.