It is difficult to predict just how long NFC orange juice can sustain these amazing yearly increases in consumption. A downturn in the U.S. economy may drive consumers to less expensive orange juice alternatives. References AC Nielsen Marketing Research, Atlanta Georgia. Scanner data prepared for the Florida Department of Citrus. This is EDIS document FE 175.
Trend takes into account how people's tastes and preferences change over time.
For information on obtaining other extension publications, contact your county Cooperative Extension Service office.