But Gegax found that before he could change his business, he first had to change himself. In 1976, Gegax, a former Shell Oil manager, cofounded a wholesale tire business that also operated three gas stations. As the company expanded, its focus shifted, becoming a tire retailer. At the book's core is the proposition that there should be no division between who you are at work and who you really are. That's why the company's wellness center provides monthly classes in healthy cooking and nutrition.
Shiatsu massage is offered at headquarters and at retail stores.
What you eat or how much you sleep may affect your mood. And all that affects how you sell. So does the environment in which you sell. Tires Plus showrooms are clean, bright, and airy. A computer monitor sits in the center of the room, so guests can look at the same information that the salesperson sees.