Over the past year, most age groups outpaced overall Web growth. In the first quarter of this year, women outnumbered men online for the first time. Women are going online faster than the overall online population. Girls between the ages of 2 and 11 visit sites about television, licensed merchandise, music and education. Teenage girls aged 12 to 17 make up a hot market, posting the biggest increase in the past 12 months.
Teenage girls like to visit teen-targeted fashion zines, shopping sites and music sites.
Women in Eastern Europe may also be a good target market. They visit specific sites that make their lives easier, particularly those about retail, careers and travel. Niche sites may not draw the most significant number of unique visitors overall, but they often boast a heavier concentration of users from key demographic groups. Inc. Privacy Statement and Legal Notices Reproduction or unauthorized use of this material is prohibited.