Many sites encourage users to sign up for an e-mail newsletter, finder service, web site update notification service, etc. If visitors sign up for an e-mail reminder service, you can encourage the visitor to come back to your site. The messages you send via e-mail must contain something of value and be free to be effective. Embedded in each e-mail message are URLs directing the browser back to the company's web site for articles and additional information. It's a great way to keep in touch with your target market.
Some content providers offer personalized news services.
Users can select from various types of news and information, and this information is then delivered via e-mail directly to the consumer's mailbox. With HTML-based mail, advertisements are embedded into messages. Then updates pertaining to these topics are sent out whenever newsworthy events happen. These updates are embedded with banner ads that jump to the advertiser's site. The Infobeat web site currently boasts 1.5 million subscribers to its mail service.