How to act like a publisher Publishers take their content seriously. It is a top priority, not an afterthought. Focused research for the content community. Every Business Day. Publishers allocate resources and staff to create or acquire content, and they develop standards for their content.
Publishers develop content strategies and editorial schedules.
Publishers who hire freelance writers to write articles and columns understand that they must equitably address issues like rights and indemnification, and they must offer competitive pay. If they don't, they probably won't get the best content. And in a medium where your site is literally in competition with every other Web site out there, the quality of your content can make or break your site. The illusion of simplicity, I suppose. You may think that you're avoiding the significant responsibilities that publishers must bear, but ultimately you can't escape them.