Maytag International Refines Data Distribution with DI-Diver Background Maytag International , headquartered in Chicago, Illinois, is responsible for finished goods export sales, licensing of the corporation's appliance and floor care brands, and joint ventures worldwide. Maytag International s presence in markets around the world includes direct sales operations in Australia, Mexico, Puerto Rico and the United Kingdom. Kit Nicholson, Senior Sales Director, and Doug Wendling, Senior Database Analyst, explain why Maytag International chose Dimensional Insight s DI-Diver, and how the product is used within their organization.
Models store five years worth of data.
It was tedious for us to get detailed information on a customer from those reports, and unreasonable to carry them when visiting a customer site. DI-Diver reports include sales dollars, unit totals, revenue, cost, warranty, and gross margin information for 1,700 SKU's and 1,000 customers. DI-Diver allows Maytag International to communicate more effectively with customers and each other, find and capitalize on the most profitable product mixes, and quickly identify and eliminate the least profitable SKU's. If there is an odd number, it allows anyone who has access to the data, if they are interested, to go after the answer without having to submit a report request or pull out a box of paper reports from the archive. The first year we used DI-Diver, there was a big question regarding profitability in one of the regions.