The corporation enjoys a worldwide reputation of excellence for its broad collection of leading brands and top-tier experts. There are 24 people within these departments including marketing managers, designers, copywriters and administrative staff. The marketing department works very closely with the editorial department on development of our products.
Marketing helps bring information about customer needs to editorial and authors.
We translate our product features into clear messages that motivate our salespeople to sell, and our customers to buy. Our in-house advertising group writes and designs the promotion pieces that are mailed to our market, used by our sales staff during their sales calls with faculty, and distributed at conventions. The imprint team was developed to help run the company without placing a president in charge of each imprint. College publishing tends to have a variety of career paths but most of them start as a publisher representative. After graduating from the School of Management at the University of Minnesota, I was hired July1981 as a publisher representative based in Minneapolis, Minnesota.