International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. Successful people achieve this effect with metaphors and stories. Selling online is no different. In presentations, it's critical to make the complexities of your sites and services simple to understand, and the simplicity of your points meaningful to your advertisers.
Most people use examples to help illustrate their points.
When Bill Gates was called before the Justice Department to remove his browser from Windows 98, he didn't just say that Justice was being unfair and ridiculous. To make his point, he couched his statement in a comparison that he knew anyone listening could immediately relate to. I don't want to have our company be in the railroad business while people are flying overhead in airplanes. Imagery Is Everywhere Creating imagery to increase the impact of your point is a natural daily occurrence. Bricks and mortar companies need to become clicks and mortar businesses to survive in the millennium.