The information collected can help you, if necessary, adapt your product or service to better meet customer needs. In some rare cases, it might lead to a totally new, but financially rewarding venture. Maintain a set of well documented and easily accessible files so you can store and retrieve data as needed. Market Data Knowing your market not only requires an understanding of your product, but also an understanding of your customers' socioeconomic characteristics. Users can access a national calendar of events such as training programs, small business seminars and international trade fairs.
Most information is available at no cost.
Some interactive services involve a connection fee. Trade association studies and journal articles. Regional planning organization studies on growth trends. Banks, realtors and insurance companies. Customer surveys in your market area, which you can conduct on your own by searching out existing material.