They use these low metrics as evidence that online advertising does not work. You might even agree with them. As a result, these technology-content companies provide greater advertising benefits than nontechnology and nontargeted sites. The higher CPM rates these companies can charge bear that out. Niche Outlook Growth in this niche depends on advertising revenue, especially from large technology companies.
Research continues to show that technology professionals and active tech buyers prefer the Internet.
International Data Group is the world's leading IT media, research, and exposition company. Founded in 1964, it focuses on print and online publishing, expositions and conferences, market research, education, training and global marketing services. With 2,700 employees worldwide, CMP is based in New York state and owned by United Business Media, a London marketing-information company. It provides information and services to builders, sellers and users of technology. In 1994, CMP was the first technology publisher to launch a comprehensive online-technology news service, TechWeb.