Focusing on single commodities. Establishing institutional pluralism. Empowering people by using participatory approaches. Using appropriate media. Each of the approaches has weaknesses and strengths, and in their analysis the authors identify the ingredients that show promise.
Rural people know when something is relevant and effective.
The aspects of agricultural extension services that tend to be inherently low cost and build reciprocal, mutually trusting relationships are those most likely to produce commitment, accountability, political support, fiscal sustainability, and the kinds of effective interaction that generate knowledge. The full report is available in PDF format.