That sounds bad until compared with all such polls over the years. The BBC may be an elitist Reithian concept, doing good to the people despite themselves, but there is no particular reason for politicians to take more fright now than they did back then. True, BBC1 has been through a bad period recently, but all creative enterprises have their ups and downs. It does and always will, but has never before faced such fierce commercial sharks. That is a serious question.
People buy digital now only for sports and movies.
Anyone who has tiptoed beyond these bestsellers into the weird undergrowth of cheap digital channels may wonder why the BBC should bother. Breeze Men and Motors and QVC shopping are hardly reasons to get into the new age. Here the BBC has made a bad blunder which they must dash to correct. While News 24 gets better and better, their first two general channels, Choice and Knowledge are a disaster. Choice is a dogs' breakfast with chirpy presenters and no identity.