Build and expand on the ideas of others. Record all ideas exactly as presented on a flipchart, possibly using two recorders. Avoid stopping when the ideas slow down. Rather, try to generate as long a list as possible. Clarify the objective of the brainstorming session.
Members take turns shouting out ideas.
Each idea is recorded exactly as presented on a flipchart. Members pass when an idea does not come to mind quickly. After all ideas have been presented, the team clarifies the list by discussing the ideas to assure that all members have the same understanding of each idea. Duplications are also eliminated in this step. Return to the Quality Library.