In Alabama we have trained about 40 professional foresters to assist in the logger education process. We also train the forest landowner to be education-advocates. Demonstrations, case studies, and publications are other traditional methods used to reach landowners and the voting public. A positive approach to present the perspective of sustainability is to develop demonstration forests and conduct landowner tours. Landowners can see on the ground how these concepts have been put into practice and how difficult or easy they are to implement.
Mass media is an approach that has been under-utilized.
If every state could engage in greater mass media, larger population areas could be reached. Video conferencing is a newer concept but is not widely used, as it is difficult to know the extent of the audience who view the video conference. To educate the public at all levels on the concept of sustainability, we need to look toward cutting-edge technology. The World Wide Web is probably the fastest-growing educational tool that has been developed in this century. We must use this powerful tool to the greatest extent.