This is exemplified in ongoing projects relating to export marketing and performance measurement, international product development and launch strategies, market orientation and international competitiveness, cross-cultural bargaining mechanisms and international joint ventures. In addition, several colleagues work jointly or in parallel on themes relating to both marketing and retailing challenges within the context of the automotive industry. Apart from these convergent interests, the Group's multi-disciplinary emphasis means that members also research in topics of relevance to retailing, marketing and business competitiveness from not only a marketing, but also an economics and accounting, perspective. The number of academic publications generated by members testifies to the Group's research commitment. A substantial proportion of the Group's refereed output is of international standing, including contributions to the Journal of Marketing Research , Journal of International Business Studies , International Journal of Forecasting , International Journal of Research in Marketing , Journal of Personal Selling and Sales Management , Journal of Product Innovation Management , Journal of Business Research , Economic Policy , Economic Journal and the Southern Economic Journal .
Members also contribute to the formal research training programmes provided to students.
An Alternative to Scale Development, Journal of Marketing Research, Volume 37, May 2001, in press. B.A. Heriot-Watt , M.Sc. De Montfort , M.Sc. Wales , M.Sc. P.G.C.E. Leicester Professor Richard M. S. Wilson B.Com.