The key to competitive advantage is to be first to market with exceptional ideas and exceptional service offerings.
Most law firms go to great lengths to look like every other law firm.
Competitive advantage means getting out in front by focusing on some area in which you can be unbeatable, says Rowan Gibson, author and editor of Rethinking the Future. By definition, if you are doing what everyone else is, you don t have an advantage. Growth is what we are taught to pursue. It creates marketplace recognition and higher profits per partner. It makes it easier to attract better qualified young legal talent and better quality clients.