One trick Rovell uses to reach Jonesers is to use nostalgia. Jonesers are jonesing for their own nostalgia. So one thing you can do is use nostalgia in your marketing. One way or another, people are starting to get the message. Since Pontell came out with his book last year, Generation Jones has gotten play on over 500 television, radio and print media outlets.
Universities teach courses on it.
As Pontell puts, it, Generation Jones has not yet spoken, but it s clearing its throat.