A multitude of studies indicate that people respond more to bright colors, such as blue, green, and yellow, or certain color combinations, like a rich yellow on dark blue. However, some audiences respond better to certain colors. For example, dark rich colors might appeal to the sophisticated set while bright and trendy colors can grab the attention of the hip crowd. While colors such as white, red, and black have recently fallen in disfavor, they might be utilized if they provide a level of contrast or distinction in the context of the ad. The Pitch Writing is an integral part of a campaign.
Questions are effective because they initiate interaction with the potential customer.
It's tacky and most surfers are too sophisticated for the used car salesman mentality. Font choice is also important. Banner ads are not the place for those tasty fonts. Therefore, it's best to make sure they can understand your message the first time by using fonts like Futura, Swiss, and Helvetica. It's remarkable how many banner ads are run that are not optimized.