Prices An e-commerce site doesn't have to pay the rent for the lavish building, doesn't need a huge warehouse because they have less inventory, and generally have less employees. That's also generally true, but many times prices are the same as the prices of the same items going through traditional retailing practices. In a highly competitive category such as books or CDs, generally there's little difference between the most expensive retailer and the least expensive retailer. The savings are passed on. But then there's the sites that don't charge any less online than they do in their actual physical store.
Some retailers think that the added convenience is worth the price.
Others think that charging cheaply on their websites might take business away from their real stores. And still others feel that they should charge the same price because e-commerce is still an experiment to them. Shopping Bots Quickly, a group of sites have sprang up to address this. Bots search through a number of sites at once for what you want and return their results by price, features, or any other view you choose. Once you get to that page, you can search for TV sets by price or by reviews.