Courses are offered in the areas of management competencies, leadership, group dynamic, negotiation, human resource management, career management, and other topics associated with individual and organizational effectiveness. Courses specific to consulting and curriculum guidance assure preparation for the field and coordination with other concentrations permits students to acquire depth in such areas as supply chain and e-commerce consulting. An advisory board of senior partners links the concentration to emerging interests of leading firms. The faculty work closely with the School's Office of Career Services and the Consulting Club to provide guest speakers, consulting panels, case workshops and competitions. Customer management includes study of customer behavior, customer analysis, customer equity and Internet strategy.
Product management involves new product, marketing and branding strategy.
Through innovative scholarship and publication in top journals, the area aims to pioneer the customer management area while providing a strong foundation in traditional product and marketing management. Faculty build their teaching around these topics, continually introducing students to new knowledge that both they and other leading scholars from around the country have developed. The Operations, Technology and Innovation Management Area faculty focuses its teaching and research in the areas of manufacturing and service operations. Faculty members possess strong analytic expertise in areas of empirical research, modeling, applied statistics, computer applications and data analysis. Their applied research interests span not only classic manufacturing topics but service operations, supply-chain management, quality and sustainability.