Inc. The Canned Vegetable Council, Inc. was founded in 1977 by a group of Wisconsin canners. Today its processor members pack two-thirds of all vegetables in cans marketed through retail grocers and food service outlets in this country.
Membership is open to companies and organizations with an interest in the industry.
The purpose of the Council is two-fold. The first is to provide teachers, retail grocers, food service operators, distributors, government agencies and the media with non-biased, factual information about vegetables in cans. The second purpose is to increase consumption of vegetables in cans. These educational efforts are geared primarily to emphasizing the nutritional content, safety, wholesomeness, quality and convenience of the product, rather than providing advertising support or pricing programs for retailers. The Council is operated by a Board of Directors.