Performance, observation and evaluation. May not be counted toward Communication major. Additional emphasis on the needs and expectations of persons preparing for business and professional careers. Moemeka, A. Study of the structure, roles and processes of the mass media.
Primary emphasis is on radio, television and film.
Examination of effects on society. Roots of communication as a discipline and as an intellectual and practical field. Basic principles of persuasion, rhetoric, genres and criticism. Emphasis on understanding and practicing patterns of communication in various organized settings. Students will create, organize and develop scripts.