International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. Learn the technology.
Marketing is a technological discipline, plain and simple.
You can't plan an effective marketing strategy without understanding the weapons at your disposal anymore than you can plan an effective military strategy without detailed knowledge of your arsenal. Nor can you make effective choices from an operational standpoint. Integrate offline and online. The dream of an online-only marketing mix is over. If you're going to be successful, you must create programs that integrate traditional and online components.