They're barriers that drive customers away from a business. Call MacMall, the Apple computer cata- loguer, and it take seconds to place an order. You'll have it tomorrow. The procedure is so simple and easy that you want to do it again. Make your business look different.
Most businesses are nonde- script.
Maybe a better word is blah. They get business because they do an adequate job, and the owners seem satisfied with the way things are. This is a prescription for extinction. Make an effort to look different, from the design of the sign to the colors you use. They should be avoided at all cost.