You may be a conservative firm with a solid reputation. You probably do not want to risk compromising that reputation by flooding the net with unwanted messages. On the other hand, you provide valuable services to customers, and many current and potential customers would surely welcome receiving from you accurate and timely information of interest to them. The Web provides one mechanism for doing that. Direct e-mail is another.
Some sites report amazing responses to their guest books.
We have been discussing your Web site for external consumption. Many companies are finding the Web an effective medium also for internal communications, as well as a standardized, platform-independent interface to internal data stores. You might consider such applications, too. Dr. George Corliss, Milwaukee, Wisconsin.