Sometimes the redirection is to another pornographic site that pays the scammer for each referred visitor. Furthermore, the other pornographic site owner makes advertising revenue in the same manner described in the preceding paragraph. Busier sites can command higher advertising rates. The scammers would then tried to auction those sell their sites or the domain names of their sites on the internet at many multiples of their original cost. Users lose time in trying to get out of offending sites.
Users lose a sense of security and control when surfing the net.
Children can get exposed to offending materials. One can not quantify the damage to a child by his or her being subjected to this kind of material at young ages and their frustration at trying to escape the offending pages. Parents lose sense of security in letting children surf the net alone. The legitimate website loses customers by virtue of the diversion of his page. This results in lost customer sales, lost advertising revenue and reduces the value of his or her site if he or she is trying to sell it to another company.