The media looks for twists, or a new angle by which to present the same information. Issues concerning the lifestyle, social and religious pursuits of the victim, stories about victims who have suffered through similar misfortunes as well as any previous doubts about the employer, business, government agency or whoever is currently being blamed for contributing to the crisis, now all surface. This was starkly illustrated by the media coverage of the war in the former Yugoslavia. While the victims of war and genocide are dependent upon the media to get the word out about the atrocities that take place and, thus most cooperate willingly with the press, they also are fatigued and beleaguered by the media intrusions. Cover stories with the names and faces of rape victims or child victims are shocking.
Some victims tell of being interviewed by various media sources twenty or more times.
The following overview of media management guidelines represents many of the lessons NOVA has learned in responding to communities in crisis. During a community crisis it is important to designate one person to serve as a spokesperson and media liaison for the team. This person should be trained in handling the media and able to state psychological issues facing the community in understandable terms. It is critical to have one voice speak for the team so that consistency is established and the public does not receive confusing information. B. Advance preparation is the key to being prepared for managing the media during a crisis.