The current Residential Lighting Initiative takes a strategic, focused approach to influencing the market towards more efficient lighting alternatives in a cost-efficient manner. Long-term goals have been established as well as strategies designed to achieve those goals. Consumer education is a major component of the initiative, which is promoted through programs administered by CEE members. The overarching goal of the initiative is to capture the significant savings available through increased and sustained market share of efficient lighting products. Consumers understand and value the benefits of energy-efficient lighting products.
Retailers promote and market energy-efficient lighting products.
Manufacturers market and promote energy-efficient lighting products. Energy-efficient lighting products meet customer expectations in quality and performance. Energy-efficient lighting becomes an option in new construction. The approach advocated by this initiative consists of identifying and promoting a manageable number of energy-efficient products that are relevant to key lighting market segments and distribution channels. By encouraging programs to commonly address a finite set of products, the manufacturing and distribution players are more likely to respond consistently and favorably to our community's objectives.