There's not much point in creating a web site if nobody knows it's there. This is important in preventing error messages if a page is viewed by an older browser. The title helps to identify the page and pages with titles are more likely to be clicked when delivered by a search engine. Limit the title to 70 characters. Meta tags allow you to include information about the document that will not appear as part of the document itself.
Search engines display the description with their results.
If it is not present the first few lines of the page are displayed. Keywords - this should contain keywords relating to the content of the page. Search engines use keywords in meta tags to find pages relevant to the search term entered. Pages without keywords will appear further down a list of returned matches. All content must abide by the University's Policy on Publishing Documents in Electronic Format , Policy for Web Information Providers , Web Design Policy and include the standard disclaimer and copyright .