The Customer Does Not Need Most of Your Products or Services. Although you would like to be everything to everybody, sometimes the fit is just not right. If the customer really only needs one of the many products or services your bank provides, there is little chance of a long-term profitable relationship. It is a good idea to carefully review the customer's business plan to determine if it looks like it will grow into your ideal customer profile. The Customer Does Not Treat You in a Courteous or Professional Manner.
Profitable business is based on good working relationships.
Any customer who constantly questions your advice, nit-picks about your fees, acts in an unprofessional manner or questions your credibility or judgment is not looking to develop a business relationship. There is no opportunity for trust in a relationship such as this. You Do Not Provide. All banks specialize in assisting certain types of businesses. Never promise any products or services to a client that you know you cannot deliver because of internal operations limitations.