That kind of reference indirectly enhances your legitimacy if you are a member. If you are opening a new business, most chambers will sponsor a grand opening or ribbon cutting ceremony for you. That can attract many other business people to your office or store. It also can result in valuable media exposure, particularly in smaller towns. Direct Marketing Leads.
Most chambers maintain membership mailing lists and labels that they provide to their members.
The lists and labels can be gold mines of good sales leads for your direct mail or calling campaigns. Many chambers hold regular networking events for small businesses. Most organizations publish a regular membership newsletter that can provide an inexpensive way to advertise to a select list of potential customers. Those publications are distributed to members, newcomers to the community, and prospective new businesses. Chamber members often use well-designed directories in the place of Yellow Pages listings.