An integral part of the web development plan is a marketing strategy which is conducted by our in-house Marketing team.
Most web users are task-specific, using the Internet primarily to search for information.
However the billions of web pages in cyberspace can sometimes be confusing. Correct marketing will make sure your new website is strategically placed to be visible by your target audience and will be designed so that users can find information, use e-commerce to purchase goods or simply locate your company contact details as easily as possible. You must make your site as easy to find as possible and that means it needs to be highly visible in search engines so clients can find what they are looking for quickly and easily. This involves developing key word references about the business into the site's HTML code. Keywords are words which appear frequently on your site or on particular pages within the site.