KSF's are imperative for industry success. Although technology in the Telecom industry is rapidly changing, it is still possible to find a competitive advantage. Product superiority is short lived in the telecommunications business.
Most companies offer identical or similar products.
The way you sell the products is equally as important to your success as the products and services you sell. Value-driven marketing is one philosophy for achieving such objectives. The Telecom industry must recognize that exchanges with customers are the lifeblood of their organization. Customers could be just as happy with a number of competitive alternatives. Marketers must offer superior value to competitive products and services.