Topics include the role of the European Economic Community, multinational companies, banking and finance, foreign exchange regulations, European marketing systems and the European consumer. Placements are usually a half-day per week and unpaid. Regular meetings take place with the Internship Program Director, and a term paper is required. Students must notify the AIFS Salzburg office in writing if interested in this class after acceptance to the program. Instruments such as scenario-technique and portfolio analysis are practiced.
Students learn to create their own strategies.
In the business world, this includes planning for effective communication and working visually using various media. Students learn how to make effective presentations. Personal appearance and ability to convince are stressed. Students will be expected to present ideas to the class, and accept criticism from the group. New technologies are creating vast potential for developing products and services which will change production organization at the firm level and division of labor patterns.