Telemarketing and telephone fraud are not the same There was a time when all a company had to do was advertise to get business. Not any more. Competition intensified on a global scale, and the process of reaching consumers and meeting their demands became so complex that new technologies were required. The telephone is both efficient and cost-effective. It instantly links consumers to goods, services and information, and it can be applied to everything from order-taking and account management to fundraising and responding to inquiries about merchandise and services.
Telemarketing is also a rapidly growing alternative to traditional retail shopping.
Another prime benefit of telemarketing is customer relations. Telephone fraud, on the other hand, involves unfair and deceptive trade practices and high-pressure sales pitches. Telephone shopping is here to stay People everywhere rely on the convenience of the telephone to meet their individual needs. An estimated 185 million Americans purchase goods or services by phone each year. Toll-free numbers are used to make purchases, ask questions, compare prices or arrange delivery and service.