NextAudit, L.L.C. is a global, Web service company, offering next-generation auditing services. NextAudit is a comprehensive, census based, independent third party, verification service for streaming rich media, wireless and the Web, offering qualitative and quantitative audited metrics, in real-time. NextAudit's mission is to reduce risk for advertiser's, venture capitalists and research analysts by attesting to the validity of streaming rich media, wireless and Web measurement. They demand assurance that reported Web metrics are true and accurate. Auditing has gained greater importance in light of recent market conditions and has become mandatory for many advertisers and research analysts.
Measurement is self-reporting.
An audit is a true independent, third-party, verification of a Web sites' counting and accounting methods of their Web activity measurement. It is an unethical and an unacceptable accounting and industry practice, for the same company, to do both. A measurement company cannot impartially audit what they measure on behalf of the advertiser or the media. The value of a NextAudit Next Audit drives revenue and increases your bottom line. Advertisers determine CPM and pay their media bills on audited data not measurement or ratings data.