Joumalistic principles of truth- telling and independence work together to honor that loyalty. Joumalists must remain free of associations and activities that may compromise their integrity or damage their own or their organization's credibility. Credibility is what others think of us. Ethics is what kind of people we are. Ethics, and how individual journalists conduct themselves, are, first and last, the individual's call.
Professionalism is the key to upgrading and enforcing ethical standards in the media.
In the Newsroom, on the beat, in the boardrooms, and wherever it is journalists meet with their sources and make editorial decisions, the Code should serve all member newspapers of the PPI as a reference of conduct and decisions of the individual journalist and newspaper. I. Covering elections A. Pay your way 1. The newspaper must cover the cost of coverage during the election campaign and count, including dining out sources for stories, the airfare, hotel accommodation, per them and operations expenses of staff members assigned to political parties and candidates. This prohibition excludes transport services and common rooming accommodations arranged by the political parties for all members of the media. B. Do not accept cash or gifts in kind from politicians and political parties.