Try to get yourself on any local talk shows. Both can be effective, depending on your product. Many magazines reach specialized audiences. So, placing an ad, though expensive, in the right magazine may be all the advertising you ever need to do. Only attend the shows that will bring you the type of business you want.
Many people take photographs of every project.
Include letters from satisfied customers. In the case of a franchise, the franchiser will provide advertising and promotional materials as part of the franchise package, you may need approval to use any materials that you and your staff develop. Whether or not this is the case, as a courtesy, allow the franchiser the opportunity to review, comment on and, if required, approve these materials before using them. Make sure the advertisements you create are consistent with the image you are trying to project. Remember the more care and attention you devote to your marketing program, the more successful your business will be.