You can pick up the telephone right now and call, or you can see clients in person. The only way to truly understand clients' needs is to have an ongoing dialogue. You don't want to stop after you have delivered your product or completed the service. So much valuable information remains to be gained. You can't easily improve your service unless you know how your clients experienced your service.
Most companies do little in terms of client research.
Fewer expend the effort to collect and analyze client surveys. Every time you don't gather client research, you miss a valuable opportunity to grow. If you are conducting business today and are not soliciting feedback or offering an outlet for your clients to voice their opinions, you are courting disaster. In the 21st century, you must allow your clients some sort of opportunity to critique your services. Call 1-800 . . .