Deceptive advertising is illegal under the U.S. Federal Trade Commission Act and is punishable by criminal and civil penalties, including fines, injunctions and corrective advertising. These companies know full well that most Americans do not want to eat food that's been exposed to huge doses of ionizing radiation. This hoodwinking must stop immediately. But because this information is not disclosed in the company's printed catalog or its Internet advertisements, customers may not be aware that the beef has been irradiated until it arrives in the mail. Omaha Steaks has publicly acknowledged its desire to avoid the disclosure.
People hear it and start thinking something more negative.
Public Citizen also asked Simon to inform consumers if the company irradiates any other products in the future. It irradiates all its ground beef products, according to the company. Research indicates that irradiation can destroy vitamins, essential fatty acids and amino acids in food, while corrupting flavor, texture and odor. In addition, studies show that irradiation results in the formation of hundreds of new chemicals, few of which have been studied for their potential toxicity.