These programs provide a broad background applicable to almost any career, as well as an in-depth knowledge in the selected major. All our programs are available in the evenings for the convenience of nontraditional students. The high quality of our programs is reflected in graduates who have distinguished themselves in business and other professions. They occupy positions ranging from chief executive officer to certifiedpublic accountants. Career Opportunities Marketing careers are challenging and rewarding in a field requiring an in-depth knowledge of products, services, and computers.
Marketing is a people-oriented profession encompassing all types of companies.
Since today's competition is creating a greater demand for marketing and promotional efforts, the growth rate of the field is expected to increase between now and 2000. People who are successful in marketing are creative, highly motivated, flexible, and decisive. They also have the ability to communicate persuasively both in speaking and in writing. The Marketing Department prepares students for career opportunities in such dynamic areas as sales management, distribution, advertising, marketing research, retailing, and marketing management. In addition to the department's well-rounded selection of courses, the curriculum also offers students a combination of conceptual and applied learning experiences.