Make sure you are clear and specific when you list skills, education, experience, certifications and qualifications that are required to perform the job. Also include the qualifications that are not necessarily required, but would be beneficial, such as good communication skills, outgoing personality, willingness to travel, etc. Make sure the ad is well written. Check spelling, punctuation and grammar for accuracy. Candidates may be turned off by a less than competent ad.
Professionalism is of utmost importance.
Provide an engaging company profile. In today's competitive environment, offering a compelling description of your company is necessary to attract candidates. Remember to provide enticing details that will set your company apart from the rest. Include all major and minor benefits. Companies are increasingly upgrading and revamping their benefits in a maneuver to recruit the most appealing candidates.