Customers should be able to return items purchased on the Web to the stores. A A lot that needs to be fixed is in the ease of the checkout process. And consumers don't like to wait until the last page to find out how much it's going to cost to ship the order. That's one of the primary reasons for dropping transactions midstream. A The real lessons to be learned were that the traditional financial models still count.
Profitability has to be a goal within a reasonable period of time.
The equity markets aren't going to support a company that doesn't have a clear goal toward profitability. There's a cyclical side to it, particularly in regards to the funding.