But Victoria's presentation is younger and more demure than the tacky Frederick's, whose 200 stores are starting to resemble tired bordellos. If Victoria's Secret is the upscale Delilah's Den of lingerie, Frederick's could be the downscale Beer 'n' Boobs. That may change as Frederick's rehabs its stores into light 'n' bright lingerie emporiums. I'm not sure this is a good sign. Raunch has become ubiquitous.
Women wear string-bikini tops with teeny shorts and spike heels to the mall.
And no one bats an eye. But no one modestly averts their eyes. We'll see the girls in their full frontal glory. Raunch has become so casual that to make a big deal of it, the way Frederick's traditionally has, suddenly looks dated. So let's kiss goodbye those tacky boas and heat-sensitive creams, weird sex toys and silly bras, and wish Frederick's well in its doleful journey to respectability.