It is hard enough to optimize operations within a single enterprise, never mind throughout the entire chain - especially since optimizing the whole does not always coincide with optimizing each of the parts. In addition, the target is constantly moving as markets become more global, electronic commerce and other new channels require new strategies, and reverse logistics becomes ever more important. For most businesses, the theory is well ahead of the practice. Even so, prize is worth the effort. Businesses that succeed in optimizing their supply chains enjoy lower costs, faster order cycle times and lower inventories over competitors that don't.
Products are easy to copy.
Well designed, nimble supply chains are not. It's those well oiled and nimble supply chains that will determine the next generation of business successes.