There are more than 25,000 of these fast-food franchises in over 100 countries. To most people, McDonald's is no more than a nice place to drop by and get the kids a quick meal. To some, they are the symbol of a monolithic and threatening American domination of the planet. The McDonald's restaurant in downtown Rabat is situated in the building of the former Soviet Union Cultural Center.
Many people see it as some sign of American triumph.
For many, it is a symbol of globalization. I think of globalization too when I see McDonald's, but for different reasons. During the month of Ramadan, McDonald's in Morocco serves a special f'tour menu - harira, milk, dates and a Big Mac. For me, this is an even more important symbol of globalization - the way that local practices and customs have a way of changing and transforming even the biggest and most international of organizations. Morocco can bring its own unique and enduring values and strengths to make globalization a process that boosts the nation into a new era of growth and prosperity.