Part of his job is to manage the overall promotional effort and to be part of a marketing team that develops advertising, public relations, personal selling, publicity, and sales promotion. List and describe the various elements of the promotion mix.
Marketers spend the most money sending salespeople into the field to talk personally with customers.
Illustrate the seven steps of the selling process. Before making a sales call, sales reps must do further research. Sales people should learn as much as possible about customers and their wants and needs. You don't have a second chance to make a first impression. The idea is to match the benefits of your value package to the client's needs.