Brand managers can potentially assemble demographically-select, panels for specific research. Your evening is winding down. An eager staff member leaps to help you with your chair, again. A positive online experience equates to a positive brand impression. Most Web users expect an email response within 24 hours.
Personal responses are best.
Brand impressions can be reinforced or undermined, based on the fulfillment of this promise. You're pleased, and flattered with the attention. As you leave, you advise some arriving guests to order the house special. For every good brand experience, customers will tell 4 others. For every bad, they tell 11.