The same link that gives the information to the customer before the game can be changed during the game. So when you take your ticket stub home after the game, you can show it to the camera and have an opportunity to get stats on the game. Digimarc MediaBridge enables magazines and other printed material to become a direct bridge to relevant destinations on the Internet. From Print to PC Davis added that they are in the process of putting their software into all PC cameras. He was quick to point out that this technology will soon revolutionize the relationship between the print world and the Internet.
People today think of the Internet as an alternative to print.
This will appeal to people who like technology and especially to those who don't like technology. A lot of people don't want to want to learn how to use a search engine or type in a URL with a hundred characters long. He added the it will be a simple means of using the Internet because there's no learning curve or language requirement to use the technology. The company is also exploring other avenues of deterring counterfeiting and piracy. In the future, all paper money will have Digimarc data in it that will make it difficult for people to counterfeit it.