And that narrow interest leads people to bookmark the home page of a particular sport and often just this year's page on that sport. A good example of this reality is our Ticker Page . If a news event happens we put a headline and link on this page first. If you want an up to date snapshot of recent events in Concordia sports this would be the place to start. But this page seldom gets hit.
People come in and go straight to their team's current year update.
You need to think through how to make the information on your site available to people who come in in different ways. Fighting this reality will only lead to disappointment.