Using press releases, interviews and events, make the local media aware of your organization's program. Become involved locally in bicycle issues and events. Hold workshops on bicycle commuting, maintenance, safety and other biking and walking topics. Lunch hour is good time for these workshops. Designate a person to coordinate bicycle commuter concerns and organize an employee biking club.
Members can coordinate routes and help new bikers and walkers.
Provide participating employees with club T-shirts displaying the company logo. Organize a company-wide Alternative Transportation Day which will encourage commuters to try bicycling, walking, carpooling, or transit. Make information available about company provisions for bicycle parking, changing and shower facilities for employees. 745-RIDE for free copies. In one year of bike commuting , I've purchased two tires and one bottle of chain lubricant.