Simply being informed about an employer does not guarantee a successful interview unless you can effectively use the information.
Most employers have literature describing their organization and opportunities.
Major employers provide annual reports and company literature while smaller organizations publish brochures, fact sheets and annual reports. Either way, it's important for you to secure information on an employer before your interview. Using Information in Answering Questions Most of the questions you will be asked will not relate directly to the information in the literature. There are ways, however, to show how your skills and background meet the employer's needs using the information you gain. Besides using my communication skills and knowledge of chemicals in direct selling, I believe I'm creative when it comes to marketing.