No one has the exclusive rights to use the word huangshan in Internet as well as in company names and service names. What the panel could see from the Complaint and the annexed documents is that the Complainant is a legal entity registered with the competent authority in Anhui Province in China and is having the company name 'Huangshan Tourism Development Co., Ltd'. Complainant has a right to prevent others from using this company name in a law-stipulated area, but does not have exclusive right of trade mark or service mark on the name. Huangshan'in the mind of ordinary people means a very beautiful mountain rather than a particular company or mark. Besides, the word 'huangshan'is only a relatively small part of the whole company name.
People can easily make identification between the domain name and the company name.
In addition, it comes to the panel's attention that Complainant registered its company name in Chinese characters form instead of in English character form or in Chinese Pin Yin symbol form. The word'huangshan'in fact is the Chinese Pin Yin symbols for the pronunciation of Chinese characters for the famous mountain located in Anhui Province of China. This can be seen in Annexes of the Complaint, i.e., the Legal Entity Business Certificate No. 3400001300017. The panel has noticed that the Complainant's contention that the domain name and the company name are very closely related also because Complainant has used the domain name for last two years. The panel believes that this argument has little effect to prove that the 'identical or confusingly similar criterion' is met although it might be used to challenge Respondent's purpose of registering the domain name.