Jim O'Connor runs the Cuss Control Academy, which teaches people how to stop swearing. I agree that swearing is terrible, and I'm going to quit. It's not just the words, it's the attitude behind the words,' says Jim O'Connor. Fellow student Jonathan Rix says O'Connor's school changed his life. Soon it becomes a bad habit.
People are surprisingly receptive.
Even high-schoolers have given him standing ovations. Professor Timothy Jay is finding people are now swearing more than ever. He has written about it, and says women are swearing more in public, kids are swearing more in school, they are saying worse swear words than ever before, and they are swearing earlier than they ever have. Most parents have fought and lost the battle that Jim O'Connor is taking on. Swearing is not only bad manners, he says, it's poor communication that shows a lack of imagination and a limited vocabulary.