These are the essential tasks that help a producer to reach a customer. All the four go together and if no attention is paid to any one of them the business is bound to fail. It is like a chair with four legs. If one breaks, the others cannot support the chair. . Let us look a them each in turn. .
Product is the first foundation stone to reach the customers.
Therefore it is important to find out what your customers need. Produce a product that is wanted. Many of your target group, when they first consider going into business for themselves, think of retailing merchandise. Of course, you, as a mobilizer, should not dictate to them what sector to choose, or to avoid. Without dictating, you should let your participants know the reasons why they should consider avoiding petty trade.