This isn't where they want to be, because the last guy with that kind of demographic was Bob Dole. Apparently, male support did nothing to help his polls stay up. If Bradley and McCain want to win, they are going to have to learn to appeal to women. Here's where I can help. Women love me.
Women really like a man who is a good listener.
Okay, no man actually listens to a woman for more than 10 seconds before completely tuning her out and thinking about food, sex or sports. While they are moving, keep still. Bradley's NBA career that so impresses men only makes women feel alienated. He needs to find ways to make himself seem sympathetic. Because the way they hang on him, women will believe it.