Many people have been able to realize their publishing dreams due to the low barriers of entry into this field. Publishing an ezine is inexpensive and an effective way to target a specific audience. Similar to the magazine industry, you can find ezines, which cover virtually any topic imaginable. Unfortunately, the rise of ezines as a marketing tool has also led to exploitation. Due to their very targeted nature, ezines are a popular and effective way to advertise goods and services.
Many individuals see ezines as nothing more than a billboard on which to place their ads.
They reprint articles under the guise of content and overwhelm their readers with classified advertisements. These publishers have no concern for their reader's interests and exist solely to generate as much ad revenue as possible. The majority of ezine subscribers are looking to learn something from these publications. Therefore, the content is vitally important to the success of an ezine. Readers appreciate the effort put forth to produce original, relevant content.