They are always dreaming, always casting the practical in terms of the heroic. They imagine themselves as heroes. Storytellers don't draw intellectual boundaries. Mythology helps us understand development. Don't separate the business side from the creative side.
Storytellers play with time and space.
They imagine that rules don't apply to them. Where others see obstacles, they see possibilities. Adams imagines his life unfolding in other galaxies, where anything is possible. When he doesn't know what to do about a business problem, he tells a science-fiction story about it. Storytellers know how to find characters to work with.