On it is drawn enough circles and arrows to make a 1960s computer flow chart designer squeal with delight. This diagram represents his vision of how NASA could incorporate more streaming media applications into its website. Attendees came here looking to fill in the blanks regarding this next runaway growth segment of the Internet. They came looking for marketing and ecommerce possibilities and took home a lot of those. Overall, they got what they expected.
People here are interested in enhancing content.
This broadband industry is growing from geeks to people who need tools for their business. If looking for practical applications was the dominant quest on the show floor, research and content solutions dominated the seminars. In addition, content providers provided a glimpse of how major media players will use broadband applications for won sites as well as potentially licensed content. For example, News America Digital Publishing EVP Scott Ehrlich told a seminar audience about Fox's interest in turning out content that can be used on all platforms, including handheld devices. Executives from Showtime and TVKO spoke highly of streamed media as a promotional vehicle.