As a MLA member, you have the credibility to present ideas and information about a variety of issues. Reporters and interviewers can be your conduits, summarizing the story you tell or helping you present your information to the public. The goal of learning how to be a good spokesperson is to help you develop key message objectives and effectively work with the media to take those messages to the public. The following are guidelines, tips and tactics to help you achieve that goal.
Media survive on the ability to build and maintain audiences.
The size of the audience determines, in part, the impact of an article or program. Interests of the audience, as perceived by the editor or program producer, determine how much coverage is given. To a large degree, the audience's philosophy determines how a subject is handled. When you are asked to participate in an interview, ask about the audience or reader who is likely to see, hear or read the piece. Let the reporter or producer know you are interested in providing information to that particular audience.