Searching for the reasons to give to a nonprofit is a process of developing trust and asking the sorts of questions that let creativity come out. The result is a brochure that the people interviewed feel they participated in and that expresses what they value most about their institution. This implies that the selection of whom to interview is an essential step toward success. This work then becomes the basis for a full case statement, although the white paper may be all that's needed as the institution solicits its nucleus fund. Which brings me to my final point.
Process is far more important than product.
I see my contribution to institutions as not only writing but also helping create a structure and system that can continue to motivate. Effective communication is much more a way of planning how to involve people in your story than simply telling them information. All information on this site Copyright 2000 R. Gordon Talley unless otherwise noted.