You provide it on only one platform, but browsers running on PCs with any operating system, on Macs, on Unix workstations, or anywhere else for which a browser is available can read it. Of course, you would use a similar look and feel for the Web interface for the proprietary regulatory CD as you use for your public Web site, when your customers visit your public site, they would already be familiar with its look and feel and its navigational conventions. Hence, they would make more effective use of the public site. The CD-based proprietary site would have links to the public site. Video Include 20 - 30 second teaser clips of some of your videos.
Video attracts much more attention than still photos, which are more effective than text.
If you are going to do this Web site, you must recognize that one major down side is the maintenance effort that will be required to maintain current information and to keep up with current technology. The information you wish to present to your customers changes frequently, and you will want to have your Web site reflect those changes. In addition, the Web is evolving very rapidly. This month's super cool site will look dull and boring in six months. If you intend to remain on your customers' lists of cool sites, you will have to commit to an on-going development effort.