This is more the point of view of women than men. Women will switch to local news. There should be local news on a national issue. It's national news locally applied. If there is a welfare bill in Washington, women want to know what impact there is going to be.
Technology is a function of that.
Technology will bring them local news. Technology will get their support and their money. Right now, the number of Internet users who are women make up 30 percent and is rising fast. Of 11-20 year old users, a majority of them are women. That tells you something about the future.