In exchange for making purchases at a participating store, a commuter can receive a priority parking space in that retailer's parking lot.
Retailers build a steady customer base and increase visibility within the community.
Upon presenting their receipts, shoppers receive a monthly parking permit to park in the store's parking lot between 5 a.m. and 7 p.m. weekdays. The idea is simple, but the results could be very beneficial for commuters in search of parking alternatives. A location's proximity to roadways identified as part of the Regional Arterial Network is also a consideration. Over time, planners will analyze the results of the pilot project and share them with others considering similar partnerships. Elliott and McMahan are working closely with Comprehensive Long Range Planning and Six-Year Transit Development Plan staff to be sure the project integrates well with those planning efforts.