It's better to do a few things really well than than to do a lot of things badly. If you can't make the necessary commitments of time and energy to your electronic marketing efforts scale back your plan. You may download a copy for personal use. Redistribution without permission is strictly prohibited. While we prattle on about marketing, design and their inter-relationship, you'd be tempted to think that we've forgotten sales.
Marketing is the foundation from which sales are executed.
We're continually amazed at the number of firms that launch commercial websites without ever giving detailed consideration to their users and customers. We're much less amazed when they fail. As a medium, the Web is customer intensive. If your every design and research move is not built on a foundation of customer research and satisfaction, your yield will suffer greatly. But, the only possible justification for marketing and design efforts is increased sales.