Men get opposite messages.
So, they get pressure of a different sort. I believe men would benefit from looking at their messages about money, and they could adapt what we say about women to fit them. At the very least, our book will help men better understand the women in their lives, especially given the fact that a major issue couples fight about is money. Age and culture help define our gender roles, so it is difficult to separate out just where one stops and the other starts. In our Western culture, we do see some different attitudes in different age groups.