The magazine is so useful that schools are willing to pay to get it for their top students. 100,000 copies are distributed with the permission and help of college administrators in several key offices at each school. Small quantities are shipped directly to these college officials, based on the number of copies they can distribute to campus leaders. As America's best college students, they're in demand by employers, graduate and law schools, study-abroad programs, credit companies, automobile manufacturers, and many other businesses. The remaining schools request in writing the number of copies they want and how they plan to distribute the magazines.
Most schools get shipments sent directly to several key offices on campus.
Our editors interview nearly 150 students and staff for each issue and the magazine, so we're able to constantly monitor how well our magazine is distributed at schools through these calls. We also get UPS and USPS records to confirm delivery. Follow-up phone conversations with each distributor at least once annually to determine how quickly and effectively the magazines are disbursed. Since 85 percent of the schools pay to get Student Leader , they're quick to call if they don't receive their copies. They also tell us if they need more copies or get too many.