Read Article Develop reusable package for alternative use. Segmentation, tailored to a specific group Contact Lenses Return to Content List Major Packaging Considerations Packaging decision serve the channel members and the final consumer. Preprinted cost, use UPC codes Must comply with the FDA packaging regulations. Pringles Need to inform potential buyers of new products content, features, uses, advantages and hazards. Need to create a desirable image through color etc.
People associate specific colors with certain feelings, Red with fire.
Need to reevaluate packaging periodically. Altering the Package - must evolve with the times Change style of package Coke, Pepsi Pepsi freshness dating, need extensive marketing effort to communicate this. Stimulate extra use. Helps gain customer acceptance. Packages that are difficult to open.