Start with the reference books that contain basic business information and then move on to more specific information. Remember you probably will not find a company s marketing strategy spelled our for you in great detail. That is proprietary information. Use the Library of Congress Subject Headings to identify the best subject headings for your topic. Nordstrom, Microsoft, etc.
Periodical indexes provide the most efficient subject access to journals, magazines, and newspapers.
The premier business and management database providing extensive coverage of North America and the world. Find research on advertising, marketing, economics, human resources, finance, taxation, computers, and more. It covers a wide range of topics. It is particularly strong in its news coverage, featuring mostly full-text articles from newspapers around the world. One source that might be useful for this assignment is PR Newswire.