Moreover, while maintaining his objectivity, fairness and trustworthiness, a mediator performs his duties in a diplomatic manner and this helps greatly in understanding the varying view points and narrowing the differences between the parties. The most significant characteristic of mediation is that mediation often results in a settlement acceptable to both parties. This characteristic enables the parties to resume their previous relations in a cordial atmosphere, with each party looking to the future prospects of the business. On the other hand, court decisions are unlikely to achieve the same objective, and this may have a negative impact on the conduct of trade at a time where trade barriers are being removed and a new horizon is opening for fair international competition. To elect conciliation is to seek fairness.
Victories undermine relationships.
Fairness strengthens them. Those who build for the long term would do well to choose conciliation.