Wild Birds Unlimited has extensive market research on the demographics of our customers, and we select our territories with that information in mind. Across North America, that's the number of people who participate in birdfeeding and wildlife watching in their own backyards, according to the most recent U.S. Fish and Wildlife Service Survey of Fishing, Hunting and Wildlife Associated Recreation. And they spend money to support their hobby. From the day we opened our first store our goal has been to provide the products, services, expertise and atmosphere that would give others the opportunity to bring nature into their backyards. Our stores not only offer a pleasant and unique shopping experience, they also function as a community resource by providing valuable information about birds and birdfeeding.
People can buy birdseed and birdfeeding supplies at a variety of stores.
They cannot, however, get the quality information, excellent customer service, specially developed products and custom seed blends that differentiate Wild Birds Unlimited from other retailers. All of these extras create incredible customer loyalty, with our customers returning again and again to share their stories about their cheerful chickadees or to seek solutions to specific birdfeeding situations. As with most retailers, our sales are greatest in the fall and holiday season. However, attracting birds and other wildlife, such as hummingbirds and butterflies, is a year-round hobby. Wild Birds Unlimited has received many awards and honors in the past two decades - some for franchising excellence and others for wildlife conservation efforts.