A sudden crisis strikes without warning, such as an explosion or natural disaster. But even a sudden crisis can be mitigated through advanced planning and training. The monetary value is equivalent to the value of your company. It may be equivalent to the value of a large portion of your annual sales or a proportionate share of your stock value. In a nutshell, if you fail to respond quickly, decisively and appropriately to a crisis, you expose your company to loss of sales, loss of stock value, loss of confidence by the community, loss of confidence among employees, attacks by the media and increasingly higher legal judgments.
Media Training teaches key individuals how to talk to the media.
Crisis Drills test these procedures through role playing. A Crisis Plan is something that should be reviewed on a regular basis. Braud Communications can help you establish procedures for periodic reviews and updates of your plan. Before it happens, the first critical hour after it happens and the first critical 24 hours of an event. In many cases a partial crisis plan may be in place which covers key aspects of emergency procedures for explosions or natural disasters.