More and more young people are attending universities and colleges, and the employment rate of women is increasing partly as a result of the Equal Employment Opportunity Law between Men and Women. This means that the number of career workers which formerly consisted mostly of a rather small number of male graduates is increasing dramatically. In the past, men were considered the main working force in a family. Many people especially the younger generations now give equal importance to jobs and leisure. A life entirely devoted to the good of the company is being challenged by a tendency toward work that is based on and compensated by ability.
Young people are less reluctant to change jobs.
This shifting consciousness is also influencing employer loyalty. The increase of working women is another important factor contributing to these changes. More women with small children continue to work. This tendency makes it difficult to preserve the work style of the past, heretofore supported by full-time housewives. Corporate strategies, designed under the premise that rapid economic growth will continue, are now forced to reform.