First, there are many new lilium coming on the market. And lilium prices are going down as production spreads outside the Netherlands. There are new bulb farms in France, the United States, Chile, South Africa, New Zealand, Australia and even China. Some of these farms take advantage of new varieties that can be grown outside in the sun and still achieve high quality. Objectionable qualities of lilium are being eliminated with breeding.
Some markets resist the strong fragrance of oriental lilium.
The complaint that lilium pollen stains clothes and tablecloths is being solved as well. Van Zanten has a pink lilium with a white center called Tiara. It is not only a classic beauty, but free of pollen. Both Aphrodite and Sphinx are doubles. The newest lilium to be introduced is an extravagant double Oriental hybrid that retains all the commercial cut lilium features such as stem length, size of flowers, position of the flowers on the stem, quality of petals, color of the leaves, packability and ease of harvest.