Radical innovation happens in big corporations - but it's the exception rather than the rule.
Firms need to build a different mousetrap. If they don't do it, a competitor will - and will drive them out of the market. Rice is one of six Rensselaer management professors who have followed top-secret research projects at 10 major corporations. Funded by a major grant from the Sloan Foundation in partnership with the Industrial Research Institute, the research examined radical innovation at Air Products, Analog Devices, DuPont, GE, GM, IBM, Nortel Networks, Polaroid, Texas Instruments, and United Technologies. Traditional management and marketing techniques just don't work when applied to radically new technologies.