Respondents are at their own computers, so they can all look at the same stimulus materials.
In other words, you get telephone focus groups coupled with Internet access. You get total interactivity in real time, in people's real life situations . You also get greater speed from project inception to completion, higher-level participants, people working on their own familiar equipment in their own natural environment. We have conducted more than 5500 telephone groups, mostly on emerging technologies, and the Internet has become one of our primary areas of expertise. Our moderators are expert in web products and services, so our learning curve is low.