It is important to take what customers tell you seriously and not discount their comments or make excuses. There are now a number of software packages and Internet sites that offer the ability to conduct meetings via the computer. Web versions allow participants to log onto the system from anywhere in the world and provide an efficient forum for conducting many types of meetings. Many organizations are fiinding that they can cut travel expenses significantly by using computer-based meeting software. A facilitator interacts with participants either via the computer or over the telephone to provide instructions and keep the meeting moving.
Participants type in ideas, suggestions and responses that are viewed by all participants.
This can be done anonymously if preferred. There are voting, polling and statistical features included with most of the groupware packages that allow for ranking and prioritization. Many bad strategic decisions are made in the business world. Being stubborn or letting an ego drive decisions are not acceptable reasons for staying too long with a strategic direction. No knowing better speaks to the ability of the owner or manager to run a business or operating unit.