Designers now have a fresh opportunity to layout content in new pages and screens. This article examines the process of vision and the reasoning behind optimal presentation methods. From there the information is passed through a series of neural layers which exit the back of the eye through the optic nerve . The optic nerves from both eyes then join at the optic chiasm . Beyond the optic chiasm, the optical pathway is referred to as an optical tract .
Optical responses pass along the tracts to the back of the brain known as the visual cortex .
Visual information is then hierarchically processed through a series of receptive areas within the occipital lobe . Once it is sorted into the appropriate category, the information is compared to information stored in other parts of the brain. Because it forms the crux of the way we see and interpret imagery. Pictures, due to the contralateral connections in our visual system, are processed in the right hemisphere of the brain which means they come from our left field of vision . An image that appears in the left side of our visual field of perception is therefore processed more efficiently than one that appears on the right.