Not surprisingly, Dell is the runaway leader in this new market. Every part of their organizational mechanism was trained in a radically different discipline from the one we practice. That's a difficult change to make. It's like going from hockey to basketball. They're both sports.
People run around the court chasing fast moving objects.
But they're very different games. You're taking an entire team and having them switch sports. Dell attributes the success of his company to its ability to understand and respond to the customer . We have an intimacy with the customer that allows us to customize the product to meet their specific requirements. If we didn't understand their requirements, if we didn't have the skills to interpret them, and if we hadn't built systems that allow us to customize our product based on them, then we wouldn't be where we are today.