Clearly, classified-ad problems go beyond design. Many interviewed for this story say that newspapers often price themselves out of the business. Others point to limited front-end systems. Changing classified ads is difficult, but the results might be dramatic. Managers seemed optimistic that more changes are possible.
Readers find classifieds trustworthy.
That trustworthiness would rise if the ads were more understandable. Copyright 2001, Newspaper Association of America. All rights reserved. This article may be transmitted or redistributed provided that the article and this notice remain intact. This article may not under any circumstances be resold, transmitted or redistributed for compensation of any kind without prior written permission from the Newpsaper Association of America.