The leader in WAP Nokia was the first manufacturer to introduce an open standard messaging concept, which is called Smart Messaging. Smart Messaging allows Internet information to be delivered to any GSM phone which supports short message sending. As different solutions from other vendors began emerging, Nokia invited industry representatives to join an initiative to standardize the protocol for intelligent messaging over wireless networks, thus keeping the market from fragmenting. While developing WAP technology, products and services, the leading telecommunications companies have built on the experience of the web era. The telecommunications industry is able to avoid overlapping costs and investments when there is a common, open platform and tool for wireless messaging.
Operators can differentiate by launching a range of new, interesting services.
A further differentiation is that the protocol makes it possible to tailor specific menus within the mobile phones, facilitating the use of the services. For corporations across industries WAP offers a significant new business potential. It opens up avenues for whole new services and provides an additional channel for the existing ones. With WAP corporations can reach their customers, partners and employees independent of the locations and 24 hours a day. Security is especially important in many corporate solutions.