Women value harmony and visual design. In general, women pay more attention to the look and feel of your marketing materials than men. That doesn't mean you can ignore the content. Instead, your front page should be visually attractive, provide a sense of harmony and offer a careful balance between information and design. Women want to feel like part of a community.
Men tend to view going to the dentist as a series of one-time events.
Women see it as ongoing relationship with you and your practice. Therefore, your Web site needs to create a sense of community by reinforcing the key benefits for the consumer. For women, that means trust, comfort and respect for the patient. Research also shows that women tend to refer more people by word of mouth. If they feel like a part of your dental practice community, they will be more likely to recommend you when friends are looking for a dentist.