Secondly, the bar is higher when you are a woman entrepreneur. They want to understand if what you are doing has a big market. Then they need to believe that a particular management team can figure things out along the way to address this market. They need to know also if there is something in the company to give a salable competitive advantage. CopperCom, founded in 1997, creates new voice networks over broadband networks.
Women focus on how to make something work for people.
The men in the marketplace understand the importance of this, and so women now get funding. Once a business has started, men and women are on an equal footing. Any gender discrimination is overwhelmed by marketplace issues. This new industry needs recognition from the academics. Ms. Subramanian agreed.