Get a sense of the identity of your typical buyer by asking such questions, then address that person not everybody. Once prospects becomes customers, you can begin to learn specifics about them. Be prepared to organize this information in a contact manager or database. In time, you ll be able to address specific segments of your database, or even address customers individually. There are millions upon millions of health seekers endlessly surfing the Internet.
People do the same thing on the Internet that they do in the rest of the world.
Those are the places to target with your marketing messages. And, because of email, sending press releases is far simpler than the traditional hard copy method. To make your marketing cost-effective by focusing on what works best. One of the great advantages of online marketing is that testing is so comparatively inexpensive and fast. And the availability of tracking software, statistical software, and the statistics available from most Internet Service Providers makes it simple.