DRC Djibouti Egypt Eq. Billboards provide a visual media and as such, are able to transcend religious, race, cultural and literacy barriers. It is also the only advertising medium that does not depend on the target audience spending money. Through billboard advertising, an advertiser can cover the cross spectrum of a country, from rural to urban. Billboards are also not dependent on a sometimes inconsistent or unavailable power supply.
Position is the biggest asset to any billboard company.
Very often the areas we source for a billboard are at a client's request. The first step in the process is to obtain the land owners approval. Once this is achieved, approval is sought from the local council - who also receives a percentage of the billboards revenue. On approval from the council we are free to sell the billboard site to a client. Only when the sale has been finalised will the billboard be erected.