And you're only limited by your own imagination in creative execution. But perhaps most important of all, direct mail is both affordable and cost-effective. You're soliciting a response and building a long-term relationship. And the added bonus is that you'll find yourself building up a database of valuable information to help your sales force generate new business as well as do more effective, targeted mailings. There are important elements to consider when embarking on a direct mail campaign.
Proper planning is crucial.
Right from the beginning you should set your objectives and know exactly whom you're talking to. You should also have a clear idea of the action you're expecting. You'll also want to be able to evaluate your campaign and its fulfillment. What better place to access all the information you need to put a direct mail campaign together than at the Direct Mail Centre. We offer a comprehensive service to all companies and marketers as a one-stop resource centre.