Making the Presentation. The next step is the actual delivery of the sales presentation. In many cases, this includes demonstrating the product. Managing Personal Selling. A firm's success often hinges on the competent management of its sales force.
Sales managers have responsibilities in a number of areas.
Sales promotion techniques are used primarily to enhance and supplement other promotion methods. Sales Promotion Objectives. Sales promotion activities may be used singly or in combination, both offensively and defensively, to achieve one goal or a set of goals. Marketers use sales promotion activities and materials for a number of purposes. Any sales promotion objective should be in keeping with the organization's general goals and with its marketing and promotion objectives.