As a cotton producer, you must now operate in a free market and face marketing opportunities unknown only a few years ago. The payoff for mastering these new opportunities is great.
Producers tend to spend most of their time on crop production and too little on marketing crops.
Yet, time spent to improve marketing decisions can increase return on farm investments. Selling on market highs versus lows can increase gross income as much as 50 percent. However, to take advantage of this opportunity, you must develop the extra dimension of marketing knowledge which has traditionally belonged only to the merchant. The cost of getting these skills is taking time to learn about cotton marketing. The cost of not getting these skills is the loss of the opportunity to increase substantially the return on your investment.