A lot of the Internet experience is a flash in the pan, while the experience of place lasts much longer. That's something I'm wrestling with. We pushed hard for this at Metreon. Attractions like Where the Wild Things Are and The Way Things Work, based on books by Maurice Sendak and David Macaulay,are both entertaining and intellectually stimulating. For the industry, it's a double-edged sword.
People say they want educational experiences that add value.
Given the choice, though, they go for entertainment every time. It's equally true for television and the Internet. It's a real challenge to deliver added value and still make money. Trevor Bryant is Senior Vice President in the Creative Division of Sony Development. Gary McNatton, Gap Inc. E-commerce is still in its first season.