Specialized managerial, financial, promotional, management, and sales work at a highly professional level for the Agency of Development and Community Affairs. Plans, directs, coordinates circulation marketing and advertising efforts for Vermont Life Magazine. Is responsible for budgeting and analyses of single copy sales and all subscription and advertising programs, list rentals, and database planning and maintenance for the magazine. Responsible also for sales and promotion for Vermont Life books, calendars and other products.
Supervision is exercised over technical and clerical employees.
Sales strategies include but are not limited to direct response campaigns, space advertising, public speaking, and personal contact with booksellers, subscribers, business contacts and other publishers. Selects, writes and directs creation and implementation of direct response campaigns to increase product circulation and sales. Markets all Vermont Life products and oversees distribution to retail and direct mail markets. May be asked to plan and participate in publicity for the magazine or its ancillary products through public speaking, broadcasts, and other means. Establishes and maintains relations with retail market.