Enhanced e-mail specialty news packages. But suppose you are a really, really, really diehard Red Sox fan. You can charge for content with the right package of offerings and the obsessions of dedicated enthusiasts. You either need it or you don't. It markets itself.
People find it.
Bonus classifieds from eBay. Last week, the St. Petersburg Times became the second newspaper to connect with eBay in this way. Use multimedia to sell. Check out the sports announcers, who take part in the same fantasy league on the KTLA morning news program. Follow the bouncing ball to the sports pages of the L.A. Times , where the game is promoted in print.