Our site promotes sales of fresh and dried flower exports from Australia. We're offering a free newsletter but want to qualify the types of people that receive the newsletter.
Some sites just ask for a name and an e-mail address.
Still, only ask the information you actually need. One way to maximize response is to ask essential information on the first screen, and then ask for optional information on a second screen. This insures that you will get at least some information from each applicant. Your programmer would have to design such a system for you. We respect your privacy and never sell or rent our newsletter subscriber lists.