The major is particularly interested in contemporary discourse and its practical power manifested in our daily lives. Applied communication students are interested in describing and improving the quality of life grounded in human communicative behavior. Using the methods and techniques of social science, they seek to develop models and strategies for understanding communicative performance in a wide variety of contexts including the home, the workplace, and the public arena. They have particular strengths in persuasion and attitude change, in intercultural communication, and in communication on public and private health issues. Mass communication is a powerful and complex set of processes whose forms both shape and are shaped by the social and cultural contexts in which it occurs.
Mass communication involves the creation, dissemination, and reception of many kinds of messages.
Their meanings structure the ways people and societies understand themselves and their world, as well as their politics, social relations, and identities. The Communication major also focuses on the structure, processes, contexts, and effects of mass communication. Several scholarly approaches to media research are studied, including historical, legal, cultural, institutional, and effects orientations. The bachelor's degree in communication studies forms an excellent base of knowledge and analytical training for students considering graduate study or professional work involving media relations, journalism, public relations, advertising, or other media-related activities. All rights reserved.