What they are doing is beauty. Beauty as we see it enshrined here is an illusion, and it's a big effort and a big business to keep it up. Well, she's thin, and she shouldn't look obviously muscular or strong. Her body's contours must meet a fairly precise technical specification for softness and curvature, while containing only the minimum amount of fat and flesh necessary. There is a whole industry built on taking the fat and flesh off women's bones so that men can look at thin women.
Some women starve themselves to death, trying to be thin enough.
The ideal beauty is shorter than the man who is looking at her. Leg hair, underarm hair, any visible hairiness even on the forearms but especially on the face - it all has to go. There is a whole industry built on the removal of the hair that naturally grows on women's bodies. Millions of women alter their bodies, sometimes painfully, often damaging their skin, so men can look at hairless women -what they puzzlingly continue to call real women. The perfect beauty is white.