Years ago, Heineken lager introduced television commercials in the UK with the unusual line that 'Heineken refreshes the parts other beers cannot reach', illustrated by far-fetched situations like Nero being unable to give the order to kill a Christian until he'd had his strength refreshed by a Heineken. New way to use an old formula When this idea came out everyone thought, quite rightly, that it was a most original way of selling a beer - which it did, very effectively. It was the ingenuity with which a new way had been found to use an old formula that made the difference. Indeed, keep them firmly in mind, but try to exploit them in a different way. This is much more likely to reap rewards than just going off in search of any crazy idea that occurs to you.
Minds are like parachutes.
They work best when open.