Point out helpful details, such as how to recognize good and poor qualities in streams, and describe what local citizens can do. Trustworthy, knowledgeable source are critical to journalists. Know your stuff but also offer the names of other people familiar with your issue and organization. If your Chapter is trying to publicize a meeting or event, often a press release is the best course of action. The goal is to communicate all the necessary information clearly and concisely .
Reporters have very little time to browse through a lot of unimportant materials.
Keep your message short and straightforward. Rarely should a release be longer than one page. If you want to include background information, attach a fact sheet, but the key information should remain on the front page of the release. Type double-spaced, leaving wide margins. Use Subunit letterhead stationery if possible, although clean typing paper is fine.