Discusses advertising and PR, packaging and pricing, and market research concepts. The Rules Of The Road - An overview of the laws that the FTC oversees with regard to online advertising claims. An Overview - Explains different marketing elements. Also provides a bibliography of print sources, plus a listing of important associations. The Top Ten Most Common Mistakes Of Small Business Marketing - Advice on the best use of direct response mail campaigns from a direct mail company.
Site also has free marketing forms.
Includes basic information on such topics as marketing elements and media advertising.