Customize your processes to your customer-be flexible. Additionally, many e-mail packages allow you to define a footer or signature file, which is automatically tagged to the end of your message. If your dealership has a slogan, include it here as well. Now you know who is using the Internet and how to respond to those who access your site. The next big question is how to get all these great potential consumers to your Web site.
Online advertising is on the rise.
To be effective, Web advertising should become part of your overall marketing strategy. Advertising online with popular sites, such as Microsoft Carpoint, Digital Cities or Hotmail, can drive local eyeballs to your site. When a consumer in your area or local zip code logs on to those sites, your advertising banner is served up. Consumers in your market area are seeing your ads, not someone in Europe. On some sites, you can even request certain demographics to match your advertising needs.