To demonstrate this, I ran my own access log through about half a dozen different analyzer programs. Sometimes, the numbers were off by more than five percent. Nobody thought about this issue of advertising back in the early 1990s when the web was being created. Indeed, back then the words Internet and advertising weren t spoken in polite company. But here we are in 1997.
Real money is now at stake and the web ad biz is now an Industry.
A lot more people are now buying, selling, and building web ads. And we have curious events such as counting the ads Yahoo places on Netscape s site and Netscape places on Yahoo s site as real money. Yet, no actual dough changes hands. But I digress. To get a feel for advertising, naturally I tried it on my own web site, using DoubleClick as both the rep to buy ads on my pages as well as to serve up the actual ads themselves.