There are scores of fine restaurants, with every variety of food imaginable. If you prefer fast food, all the major chains such as McDonald's, Burger King, Wendy's, etc., have stores close by. Most of the side alleys also contain shops. There are a few reasons why Itaewon is favorite shopping place for most visitors. First, it is very convenient, located in the center of town and close to a large population of foreigners' homes.
Most major hotels provide shuttle buses to the area and tour groups frequently stop there.
Secondly, Itaewon caters to foreigners. Most of the shop owners speak English and a large number speak other foreign languages. American dollars are readily accepted in all stores, so shopping is easy. Lastly, Itaewon is fun. The shops along the street are great and the prices, for many items, are still a bargain.