The study is no slouch, funded by some little companies called Microsoft, AOL and Disney. In an uncharacteristic move for an incredibly serious TV news operation, ABC News will encourage viewers to log on and play election games on the night of November 7th. In another game, viewers can test their knowledge of political trivia with other players. For those of you who thought the .tv domains were a dumb idea, it's time to kick yourselves. The AP's newsroom system, ENPS, just added a new feature that lets field crews file short stories from two-way pagers, wireless PDA's and cell phones.
Reporters can access rundowns and file longer stories from laptops hooked up to wireless modems.
The service is an optional add-on. Maybe it's a good time to beef up your sports page. If done successfully, broadcasters will have the ability to offer a strong marketing vehicle that will increase revenue opportunities for local TV stations. For marketers there is a huge opportunity. By using both TV and the Web effectively, marketers can build their brands far more successfully than either medium would allow if used alone.