No labels were doing it the way I thought it should be done. And two, I wanted to establish a center, a focus, for my own creations. 12k grounds me and keeps me focused. I've been extremely happy with the way it's been progressing. I think I'm finally earning respect for doing what I'm doing with 12k, and I believe I'm doing it well.
Quality control is the most important thing to the label.
People may or may not like the label, but I don't think I can be accused of being half-assed or not passionate about what I do. The mission is pretty much to further this type of sound that I do. I've been fortunate enough to meet a lot of people around the world doing this kind of music and to establish some kind of extended family with them. It's a bit disappointing that there isn't more of it in America, but on the other hand, I don't mind being one of the only ones. I feel as though I'm in a bit of a privileged position.