Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, relationships with labor and regulatory agencies that affect media operations. The process of developing professional communication and persuasion strategies, with emphasis on problem definition, behavioral specification of objectives, situation analysis, strategy formulation, and justification through application of communication theories and research results. Theories and research methods applied to the study and practice of public relations. Development of public relations and corporate communications campaigns for business and social institutions.
Projects involve budgeting, media selection, campaign strategy, and creative execution.
Nonmajors welcome, but by permission of instructor. Reporting and writing about science and technology subjects for general audiences. Outlets for stories include print, broadcast, and online media. Story topic choices for students include reporting about basic and applied sciences as well as ethical and policy issues related to science and technology. Topics from A to Z, anthropology to zoology.