The trend seems to be to offer more workshops. The IJA has a talented pool of members that can offer training sessions in a vareity of areas, both during the festival and at other times. These workshops should be open to everyone, and members should get a preferred rate. At the festival I spoke with several vendors about the idea of offering a discount coupon book to members. These books would be modeled after entertainment coupon books offered by shops and restaurants in various cities.
Vendors offer a coupon highlighting whatever item they choose.
It could be a ten percent discount on three clubs, or get a fourth bean bag free with the purchase of three, or whatever it is the vendor chooses. At the back of the coupon book are the names and contact information of all the vendors who participated so those addresses aren't lost when a coupon is mailed in. Seen as part of their advertising budgets, most of the vendors I spoke with are willing to pay for being included in a coupon book. Set up properly, this would cost the IJA nothing, possibly even generate some revenue. Every new or renewing member receives a coupon book along with his or her membership kit.