Securing the future of our non-FMCG businesses in the context of the opening up of the Indian economy. As you know, Unilever has exited the Chemicals business a few years ago. You are also aware that with the opening up of the Indian Economy, access to world-class technology will be a crucial success factor. We are taking necessary steps to ensure continued access to world-class technology and are exploring a variety of options to arrive at the best solution for each business. These new initiatives are now reaching reasonable scale and during this year we will focus hard on improving their profitability.
Market share is a matter of definition.
I am, therefore, extremely confident of the opportunity to lead market development in our Core FMCG categories as demonstrated by what I have just said. We have accordingly redefined the market in all the categories that we operate in, to open our own mindset. We have also redirected our innovation activity accordingly towards leading market development. We have identified 4 key strategic thrusts to enable profitable growth. We have selected these brands using several criteria such as their absolute size, brand strength, brand relevance, competitive advantage and potential for growth.