Integrating the Natural Environment into Strategic Management with Gary M. Throop and Gordon P. Rands. Advances in Strategic Management, Volume 9, pages 63-92. If the accumulating evidence can be believed, environmental issues are emerging with increasing frequency as strategic problems for a growing number of industries. The evidence is atleast conspicuous enough. A new academic journal, Business Strategy and the Environment , has been founded.
Prominent executives make public pronouncements about the importance of the environment to strategy.
These reports from various sources dealing with corporate strategy all imply that for practicing strat egic managers, the natural environment has become an important area of concern. Corporations and other organizations are examining their relationships with the natural environment. In that reexamination, they are discovering that every organizational de cision and action is interrelated with the natural environment in some way and that has always been the case. In other words, their world is green and it has been all so long. This discovery is what we mean by a greenig world.