Not only can the card face display sponsor logos, but the back can offer coupons or specials. Coupon books, which have a pocket for the card, are a popular way to increase sponsor participation and can include maps and information. Sponsor promotions can be tied to the card. For example, card programs can draw traffic to specific booths during the event, and afterwards to local businesses. Card sponsorships and advertising should not only pay for the card costs, but bring in additional profit to the event as well.
Smart cards can even collect demographic information for sponsors and events.
With the right program and terminal, consumer surveys can be obtained, and coupons and prizes can be offered by participating sponsors. Sometimes events don't want to look for additional sponsors, so including a small extra amount in the price of admission can absorb the cost of the cards. Or, finding a smart card company that can assist the event in obtaining sponsorship can be helpful. Usually, two or more people will want to use a card together. When using smart cards for admission, up to 50 percent of projected attendance can be expected.