Good communications do the same thing, either in words or in pictures or both. Sometimes a direct mail pack can literally demonstrate the product. Nothing convinces more than an involving demonstration. If your name is well known, feature it strongly As I have pointed out to you, this could double your response. But make sure it is well known.
Most people can only remember about three brands in a product category, until they are prompted.
Even then they can usually only remember about seven. In mailings, give great thought to the envelope Remember the shape, the texture, the colour can all influence response. When wondering whether you should have a message on the envelope, remember that normally the answer is 'yes'. The editor of 'Who's Mailing What' in the US analysed the 100 most successful mailings in that country. Over 70 per cent had envelope messages.