General degree requirements Students completing the management information systems specialization must complete University, college, pre-professional and professional requirements for the BSBA degree as shown in the preceding pages, including admission to the BSBA program. Specialization requirements Required courses in the management information systems specialization include computer programming, systems theory, database systems, data communications, and general systems analysis and design. Marketing influences many facets of our daily lives. In some form or another, it reaches every person in our society every day. They are also critical to the success of government and nonprofit organizationsfrom political campaigns to charities and social services.
Marketing is also practical.
Students can choose from a broad array of careers. Alumni work in such fields as sales, retailing, advertising and promotions, public relations, sports marketing, market research, fashion merchandising, services marketing, and social and government services. Marketing classes help students develop a variety of skills and interests as they learn about analytical science of marketing and acquire an appreciation for the creative art of marketing practice. Students learn theories and practices about how products, services and ideas are developed, distributed, priced and promoted by a variety of organizations. Also, they develop thinking about social, ethical and legislative issues.