How to determine your audience, your message, and your offerings in the experience economy. Learn how business decisions are affected by changing trends and buying patterns, and how to stay ahead of the curve. Vision is an important part of determining and reacting to trend influences, but the life cycle of changing consumer trends can be as short as 6 months, or as long as five years. Kathy will explain where trends come from, how to spot them, and how to analyze what you see, hear, and read. She will customize the presentation to fit your group, association, or industry.
More time allows for greater depth of information presented.
Visual Selling Through Dynamic Displays Learn the elements and principles of design as they relate to the creation of spectacular retail displays. Understand how color, lighting, and props affect the mood and feeling. Presentation customized to your product or industry. Longer sessions allow for a more in-depth focus. Kathy will explain what being 'famous' really means and why it is important to you, your customers, and your clients.