The democratic reign of consumption deprives commodities of any magical value. Such organization is simply the organization of authority. Alienated mediations weaken people by making themselves indispensable.
Nature is no more.
The rediscovery of nature will be its reinvention as a worthy adversary by building new social relationships. The shell of the old hierarchical society will be burst open from within by the growth of material equipment. The same bankruptcy is evident in non-industrial civilizations, where people are still dying of starvation, and in automated civilizations, where people are already dying of boredom. Every paradise is artificial. Rousseauism and pastoral idylls accompany the first throbbings of the industrial machine.