These multiple facets of marketing open up a variety of career options ranging from market research, brand management, e-marketing, promotion specialists, sales management to international marketing to name a few. Employment opportunities are available in marketing and advertising companies, management firms, businesses dealing in consumer goods or industrial products, service industries and public agencies. These are some examples of entry-level positions in the varied job tracks in marketing. A Market Analyst gathers and analyzes data on past sales, consumers buying habits, appeal of products and also evaluates the competitors. A Brand Assistant is involved in the development and marketing of a particular brand or product.
Marketing can be a suitable career choice for graduates from diverse educational backgrounds.
However some employers prefer a bachelor's or masters degree in business administration with a major in marketing. For positions in highly technical industries, such as computers and electronics, a bachelor's degree in engineering or computer science combined with an MBA could be a requisite. Proficiency in computer applications such as word-processing, presentation software and database management systems is a desired skill for marketing jobs in other industries too. A willingness to put in long hours including evenings and weekends and to travel frequently are the demands of this line of work. But the hard work pays off with attractive bonuses or commissions over and above the salaries.