The cost is minimal while the cover is on the press. Distributors require covers and the covers can also be used with your press releases. See our services page for general Evanston Publishing price info. Tints and shades are created by using screens of a color.
Overprints are new colors formed when two colors are combined.
You're already here, so participate in Usenet Newsgroups, offer free chapters of your book on-line, and search the Web frequently for new publishing sites. Having an electronic mailing list is great, but do not force your book down others' throats. Don't send unsolicited bulk e-mail, and never post articles to newsgroups unrelated to your book subject. Not only will you be able to take advantage of reduced or co-op prices on all marketing opportunities, but you will also receive discounts on all manner of goods and services. Do not waste your money on large ads in major magazines and newspapers.