Napster succeeds not just because it offers music. Its strength is based on its network. The more people who participate, the greater the value of the network. In old media, in print, you're pretty much limited to one time frame, the past. A newspaper is, in fact, an artifact, a snapshot of a certain point in time.
Time is information.
And information is time, web consultant Mark Teflian reminds us. Interactivity - This is one of great differentiators of the web. Mining data and creating relationships between them is something the Britannica site does so well. Personality - This is something people tend to forget about on the web. As we're all try to figure out the new rules, everyone ends up looking like everyone else.