Banks have to work harder than most businesses to keep customers happy.
People are very sensitive about where they put their money.
They want to be pampered, remembered by their first name and see their bank participate in the community. If the customer is displeased, too bad for the bank. This is not an industry that gets a lot of second chances. There's a competitor on every street corner, so there are a lot of choices. For Barnett Bank of Pinellas County, Vice President of Community Relations Cozee Lynn Smith often makes the difference between the perception of Barnett as a community player and just another place to store dollar bills.