The content and the carrier of the message are incompatible. Maggi's encryptions are incomprehensible information delivered through disfunctional media. Graphite drawings on black surfaces are invisible except at oblique angles. Messages carved on apples will be eaten or decay. Intricate and minute lines packed in tiny spaces are illegible.
Texts become textures.
Language becomes more and more inefficient for expression of ideas. We live in the paleolithic age of technology.