But at least Drew Hammond liked it. The aim was to spend five days criss-crossing America answering viewers queries about the presidential election.
Soccer mums is a pollsters term for a key category of swing voters.
Others revealed interesting non-American perspectives. For instance, we had several e-mails from Europe wanting to know about the other parties in the race besides the Democrats and Republicans, an area invariably ignored by the American media. At each stop we put the viewers' questions to guests on a live webcast. This is what makes the internet such an extraordinary medium - the ability to interact instantaneously with people from all over the world in both print and on video. Not immediately, but in the long run, definitely.