Look at the race calendar for the year, decide how many and what kind of races you want to do. Determine which races are most important to you. You can run a marathon, set 10K pr's and finish many races, but not all of these at the same time and not in 2 months. You can run races year round, but plan to run them only for fun or as a training run during the training season. Next set goals for shorter periods of time.
Most runners get into ruts of using mileage and pace as their only goals.
Some runs are easy days, so the goal should be to run, relax and enjoy it. Other goals could be to run a different route or to run with a friend. The goal could be to be in control of the pace and run an even effort workout on both hard and easy days. The pace goal for a training run should be within a time window which has a maximum and a minimum. This way, if you stick to your training plan, you will guarantee being a winner if you run the workout within the planned times.