Attack free speech in advertising, and you re attacking word of mouth. Not only is it advertising, it s the purest form of free speech. But na, that s different - you can t call word of mouth advertising. HOST Now hold it right there. Just hold it.
Word of mouth is people speaking freely about something to other people.
As advertising, it s cheap and by God it s effective. And it fills all the criterion of free speech. If I recommend a restaurant to a friend, I m expressing an opinion and providing advertising for that restaurant. John sucked on his lip, resulting in a clicking sound on air. Advertising is a fair form of free speech.