You want to say something to the point in the first few sentences. Provide good session information. Camps that do not have session information are listed after those that have. Therefore, they come first. Provide interesting pictures.
Pictures are worth a thousand words.
Parents look for certain features, and you want to make sure you provide them enough information to make an initial decision. Do not oversell yourself by listing everything as a specialty. If you claim to be a specialty camp in baseball, parents expect that the instructions are given not by college students, but by semi-professional personnel. That may cost you a few campers. Become a spotlight camp.