Websites are a hybrid of technology and communications. When you choose someone to build your website, make sure they are skilled at both Web technology and effective communication. Any business communication has to start off with a review of the audience. Next, we work with Clients to define the purpose of the website.
Web communication is different from printed text.
The website must be audience- focused, talking about the things that interest the audience while conveying the intended message. It's a two-way street. Let the audience ask questions, send e-mail, and fill out forms to get what they want. There are a lot of cool things you can do on the web, especially if you keep your computer updated with the latest bells and whistles. But you've got to reconcile those capabilities with the reality of your audience.