In other words, status quo. But like it or not, things are changing dramatically and everyone must change with them. Marketing is very simple. You want to get customers in, get them to buy more and get them to come back. There are marketing consultants who can help you in this area.
Operations are people-driven.
Problem is, a winning management team taps into the talents of various types of people, each of whom is acquired for their individual contributions to the business. Don't compete head-on with the big guys. It also means obtaining financial information on a daily, weekly and monthly basis. Change is inevitable. So, hop on the bandwagon of change and be around for the next millennium.