And, despite the current environment, the company expects the second half of the fiscal year to bring better news. Va. - Valentine's Day is right around the corner and for many, that means roses, especially red ones. According to Myrtle Shadrick, co-owner and operator of Brown's Florist, Valentine's used to be a one day event, but now many people spread the event over several days. People have gotten better at placing their orders early. A couple of years ago it was really hectic, too many last minute orders.
Many florists hire extra people to arrange and deliver the orders.
They have to order the additional roses and arrangement flowers, as well as promotional arrangements from FTD or Teleflora. Waddell's sells FTD and Teleflora international orders. She said the Hershey's Kisses flower cup has been a good seller. For some florists, Valentine's Day falling on a Sunday has been a problem. Tony Richards, co-owner of Flowers By Davis, said he usually has about 1,200 roses in stock for the big day.