The Park Plaza International Hotel chain is the most basic of the three web sites in this sample. It uses a cyber brochure approach for its prescence on the Internet, and its purpose seems to be to simply introduce the chain in a no frills manner. The main updating feature of the site is its Hotel News page. The web site distributes only limited information and directs you to a list of contact names and email addresses for anything further. Similarly the reservations page is just a list of toll free phone numbers worldwide.
Navigation is multilayered and cumbersome.
However there is a search facility to locate hotels worldwide and you can eventually find more detailed information about individual hotels in the chain. There is little ability to interact on this site. It is simply an electronic corporate brochure and as such fails to exploit a major attribute of the Internet - its ability to interact with the visitor. Reservation contact list General contact list Hotel locator search facility Hotel News BACK TO TOP 2. The Hilton web site contrasts markedly with the Park Plaza presence.