Just follow the money. And be cool about it.
Teenagers are the hottest consumer demographic in the United States.
So it's little wonder that major corporations have become obsessed with cozying up to teens. Heck, MTV even added a little cool to CBS, the old-fogy network that now is part of the Viacom family. But MTV misplaced its cool a few years ago. Ratings were down somewhat. He's Tom Green of 'The Tom Green Show,' and he's the daredevils of 'Jackass' who indulge in dignity-defying feats like poo diving.