Emphasis on reading, writing, speaking, listening, audio-visuals, electronics, computers, human relations, research methods, and internal communication audits with practical application within an organization. Explores the structure, behavior, and performance of media industries and acquaints students with the economic forces that define and shape media and the economic aspects of media marketing activities and problems. The student learns the relationship between the production and purchasing processes, and the requirements for a strong financial position. Basic financial strategies are studied, particularly as they interact with legal, public, and political policies and considerations. This course provides an opportunity to gain practical experience in media management.
Students work as a special assistant to a professional media manager in their chosen field of study.
The manager will be selected in consultation with the CIM Program Director. Based on these experiences, students will prepare a descriptive and prescriptive project which will be written and then orally presented to a CIM committee. Students enrolled in CIM 698 will also meet in a bi-weekly practicum. Please see course listings within each department for course descriptions of possible elective courses.