Rockhampton, Mackay, Gladstone, Bundaberg, Brisbane, Sydney, Melbourne, Fiji, Singapore. This combined degree program prepares students for careers in public relations and management. It allows students to integrate communication skills and knowledge of the media, including the internet, with management and marketing techniques. Students acquire skills in all aspects of managing an organisation's 'image' while gaining an understanding of how businesses and other organisations work.
Public relations is a function of modern management.
It is relevant to community affairs and government as well as to the corporate sector. In the contemporary world, organisations depend on public relations professionals to devise and implement strategies for effective employee relations, crisis management, and maintenance of an appropriate public profile. Graduates will have the ability to research, analyse, and plan strategically by setting objectives and evaluating results. They will have many career opportunities. The program incorporates a mix of management, marketing, public relations and communication, together with electives of your choice.