France Germany Italy Japan Latin Amer. Those that do so successfully may enable even wary investors to cash in on the craze for all things Web-related. One shoal on which companies can run aground is the cost of getting wired. But it will most likely better the company's competitive position down the road and therefore is somewhat necessary.
Some businesses are better able to weather the short-term setbacks than others.
Here, market cap and the size of revenues come into play. It's best to look for companies that have money to spend and the ability to spend it wisely. Spending unwisely is another danger. Disappointed on-line shoppers got rebates, but the damage was done. Federated's Bloomingdale's and Macy's Websites are now powered with Fingerhut's know-how.