This person eventually heads the team and latter moves on to manage a larger brand. Many industrial goods companies also have product managers. Product management is one of the best training grounds for future corporate officers. Industrial Marketing People interested in industrial marketing careers can go into sales, service, product design, marketing research, or one of several other positions. They sometimes need a technical background.
Most people start in sales and spend time in training and making calls with senior salespeople.
If they stay in sales, they may advance to district, regional, and higher sales positions. Or they may go into product management and work closely with customers, suppliers, manufacturing, and sales engineering. As US firms increase their international business, they need people who are familiar with foreign languages and cultures and who are willing to travel o or relocate in foreign cities. For such assignments, most companies seek experienced people who have proved themselves in domestic operations. Marketing Research Marketing researchers interact with managers to define problems and identify the information needed to resolve them.