These include sales, advertising, retailing, or market research. Principles of Marketing, Consumer Behavior, Marketing Research, Marketing Strategy, a choice of two senior seminars, and three hours of Retailing, International Marketing, or Principles of Advertising. The number of opportunities in marketing are, therefore, enormous. Because of the basic knowledge of products and consumers gained in these jobs, marketing is often viewed as the training ground for top management in the modern corporation. Studies have shown that, on average, more top executives have come out of marketing than any other area.
Money is an issue with many of today's career-minded students.
Beginning salaries usually rank only slightly below those for engineering and chemistry but equal or exceed those for economics, finance, accounting, general business, and the liberal arts. Since many marketing positions are tied to commissions or performance, the sky is the limit when it comes to earning potential. Below are just a few of the fields commonly associated with marketing and marketing training. Call the marketing area coordinator at Houston Baptist University for more information on this exciting career area.