Instructor's Media Manual which contains comprehensive resource materials to help instructors incorporate the videos, web resources, and the Instructor's PowerPoint Presentation into lectures and classroom presentations. For the each of the 19 videos, teaching objectives, lists of chapter concepts spotlighted in the videos, outlines of the videos, answers to in-text video case questions, and experiential exercises are included in the Media Manual. Also included are expanded descriptions and instructions on using the Instructor's PowerPoint CD ROM and the Contemporary Marketing Web Site. Instructors will be hard pressed to find a more accurate collection of test questions. The tenth edition test bank underwent an exhaustive accuracy review.
Questions vary in level of difficulty, giving instructors a wide variety from which to choose.
Each question is keyed to specific text page numbers and level of difficulty. The Test Bank was written by Study Guide author Tom O'Connor of the University of New Orleans in an effort to insure these two ancillaries thoroughly compliment each other. The CD-ROMs include online testing capabilities, a grade book, and much more. The Dryden Press makes test planning quicker and easier than ever with this program. Instructors can order test masters by question number and criteria via a toll-free telephone number.