They need good development and management tools, and they need techniques for measuring results. Companies frequently assign their ecommerce development activity to their IS shop, to communications or marketing with little or no direction. There is the assumption that this is a new vehicle, yes, but the rules are the same. Nothing could be further from the truth. Also, staff who is not given quality direction will err on the side of quantity.
Many managers believe that high volumes of on-line information are a success measure.
Rather, it may send messages about your lack of focus. But these huge numbers don t seem to translate into business activity and revenue. Software is now available to allow you to measure just exactly what impression your site is making. Far too little time is given to the client issue. The Internet, the Web and on-line services put the enterprise in a global community.