Junior is available in Germany as a branded channel on Premier World's pay TV platform and as a branded programming block on SAT.1 . The Pittard Sullivan team's primary objective was to rebrand Junior to appeal to an older kids audience. The rebranding work will convey the idea that Junior is fun, surprising and filled with imagination. The packaging is developed entrely of ovals, which become the brand's primary icon. Traditional children's cartoons inspired the design.
Ovals come to life through the choreography of motion and sound.
The music combines traditional cartoon sound effects with modern techno beats. The packaging needed to accommodate many languages, cultural backgrounds and program licensing combinations. The non-representational design and the universal appeal of motion and music provided the solution. MGM International Television Pittard Sullivan was hired by MGM International Television to create a new network brand identity. The new MGM network package will be utilized within MGM cable channels around the world, including those in Latin America and Israel, and will be used to brand MGM properties for syndication sale around the world.