If you have a group of business people and other professionals with whom you network, you should review the referrals that you have sent and received, and openly discuss your business strategy so that network members know precisely the types of prospects they should send your way and vice versa. Manage your network as if it were a sales team. The person you want to coach your team is probably not the superstar rainmaker. To make others more successful, a coach needs to be able to assess performance, offer suggestions for improvement, and be a model for successful sales tactics. Often, the coach has to go out on the sales call to improve a team member's performance.
Parents are coaches.
Lawyers involved in chairing committees in outside organizations, or those participating on boards of directors, have experience in coaching. Successful practice group managers are coaches. A good coach moves a team towards its goal. Some firms skirt this problem and the time constraint issue by rotating the sales management mantle each year. The last, but most important step in the marketing process, i.e., the sale, requires a degree of management that is left unattended in most law firms.