Add amenities each year as your business grows. Narrow your focus. Visualize exactly which type of person your business would attract. Don't skimp on quality. Though people want authenticity, they still want clean rooms, privacy and lots of good, fresh food choices.
Nobody wants to travel to Montana and eat a steak from a grocery-store wrapper.
Yes they do, at least according to a growing number of farmers and ranchers who are diversifying into recreation as a way to boost their income. Bed and breakfasts, cattle drives, working guest ranches and other recreational opportunities are highlighted in a new videotape available from the Montana State University Extension Service. It was co-produced with Travel Montana at the Montana Department of Commerce. The 45-minute videotape features several Montanans who discuss their own farm and ranch recreation businesses. The videotape also addresses licensing and sanitation requirements, as well as liability and safety issues.