The chief marketing officer will join us later so everyone hears it the same way. We're going to take a multipronged approach to this. Marketing and customer service are going to put together the customer relationship design. I wouldn't be surprised if the two merged into one organization within a few months, by the way, but don't spread that around. Once they've put some shape to the new customer relationship, we're going to figure out how our internal processes will have to change so the new relationship design isn't built on a lot of empty promises.
Operations manager Wait a minute.
CIO Yes, marketing time. This is faster. OK, let's start planning. CMO Thanks for inviting me to join you. It means treating our customers better.