Yfm producer George Hill says sometimes the use of these ubiquitous voices is unavoidable. But we try as much as possible to create our own news sources. We are cultivating a body of stringers. Young stringers are the station s ears and eyes in and around Gauteng whose brief is to find young news . The focus on young news means the station campaigns on issues important to young people like safe sex and jobs.
Unemployment is felt most acutely by the young who comprise almost half the population.
There is a youthful news angle in everything from how the young people in Swaziland voted to how the Jobs Summit aims to provide specific job creation for young people. Our news is about jobs, relationships and all the facets of being a young person in a transitional South Africa. It s about filling a gap, says Strydom. In the past two months a plethora of new products has hit the market.