As consumers interact with a web-site, they can select the information they desire, without being exposed to information that is not relevant. Conversely, marketers can display an exhaustive amount of information without being concerned with creating consumer information overload. WWW also allows marketers to acquire feedback from consumers. It is very important that if you implement an Email option for consumers to use, that there is an adequate response infrastructure in place. Improving the communication access to the organization is half a step, to complete it the organization must respond in a timely manner.
Marketers can develop parts of their site that allow for feedback from consumers.
This can help create a community among a marketers target audience. This is the only medium that allows for a community development and there are some compelling reasons as to why this should be beneficial to the marketer. By facilitating customer interaction, the one common thread between all those interacting is your product, this will enhance brand loyalty. If the interactive experience is very good, then customers will return to the site for the interaction as well as for product information. This gives additional reasons for customers to be at your site and therefore helps you create more exposure for your brand name.