We asked a few general managers from around the country to share with us, and you, their views of the industry. For instance, we have a contest every week. I have this glass jar full of numbers and the numbers correspond to envelopes. There are varying numbers of envelopes each meeting and in those envelopes will be things from lottery tickets to hundred dollar bills. They seem to like that a whole lot because they're very competitive by nature and this really makes it more fun.
People do sales and production for air shifts and the whole thing.
They get a salary for their shift work and a commission on the sales. So in a role, then, it's hard to tell the two apart sometimes. If you go out into the community and ask people how they view the product, they will tell you that the radio station is well respected. We have a niche. We are probably the only radio station in New England ever to have won five national Edward R. Morrow Awards for News.