The use of the word exchange is also important, because a trade exchange is not a simple marketplace that solely brings buyers and sellers together. Rather, an exchange lets buyers, sellers, and investors engage in real-time negotiations and purchases. Within this context, exchanges can often be thought of in either horizontal or vertical terms. Horizontal exchanges broker a specific type of product or service across multiple industries. Office-supplies procurement, cargo transport, and maintenance fit into this model.
Vertical exchanges enable electronic commerce within a specific industry.
ITEs can be categorized as geographic exchanges, commodity exchanges, or specialized exchanges. Getting to market quickly. This is a key concern for all current exchanges, due to the advantages conferred on market leaders and the anticipated struggle for market share among competing exchanges. The complexity involved in creating a world-class exchange is often too much for a single service provider. The technology issues should not be underestimated.