Attractions are the core product your community has to market. They are what satisfy basic motivations for travel. Tourism attractions include natural attractions, opportunities for recreation or leisure activities, and cultural events. Once at a locale, tourists need a variety of services and infrastructure . Services include lodging, restaurants, laundries, gift shops, drug stores, grocery stores, and perhaps health care and police protection.
Necessary infrastructure includes streets, parking areas, and rest areas.
Your community also needs to be hospitable to the tourist if your tourism industry is going to thrive. Efforts should be taken to train people who serve tourists so that they can provide information about attractions and service in and around the community in a helpful and courteous manner. The community needs to promote itself through the use of signs, maps, brochures, and other appropriate advertising tools. The local community should try to combine their marketing efforts so that they will serve all of the tourists' needs while they are in the area. This is most likely to occur when there are sufficient attractions, lodging, restaurants, service stations, shops, infrastructure, and community hospitality.