Young professionals are attracted to firms they perceive as technically literate. Your web site is an opportunity to provide positive recruitment materials to get the professional staff you want. Many entrepreneurs may have put off a web site because there are so many variables they just can't grasp. Well, now is the time to act because any more delays will just cost you lost sales. The following are some essential tips for getting started on your web site.
Navigation is key.
If your navigation toolbar is all graphics, it's important to include plain-old text navigation hyperlinks at the bottom of the page. Many Web surfers with slow connections surf with graphics turned off, and won't be able to navigate your web site otherwise. Make your pages printable. On most Internet browsers background colors don't print so avoid light-colored text on a black or dark background. Large graphics also take longer to print and that could turn off potential customers.