This would be an average of 280 per month. The point is that this is calculable for every situation - if you have the numbers. New salespeople can be shown an exact path, based on real, existing performance levels, to achieve their goals. This is a leadership issue first, and a management issue second. If the training entry on your income statement shows a number less than the trash-collection entry, your priorities are out of line.
Training is one of the most important things quality people seek when choosing an employer.
They want to learn everything they can to help them achieve their goals and succeed. Training should be part of your selling culture and should provide both salespeople and sales managers with a coachable process. When performance slips, they should know exactly what to look for and how to identify and then fix the problem. Provide a Coach With a performance track in place and with training as part of your culture, someone must be there in support of the process every day. Done correctly, sales management is a full-time job, but it is not management that people need.