The number of miles driven has nearly doubled in 20 years. Media choices are increasing, but the overall amount of media usage is not. Computer painted vinyl allows for virtually seamless and consistent images. 3D and other special embellishments create motion and enhance interactivity with the audience. Improved lighting increases legibility and ensures message visibility.
Outdoor advertising works better than ever for advertisers.
Quickly builds awareness. Creates continuity of a brand or message. Offers national strategies with local strengths. Provides geographic and demographic flexibility. Safeguards against media fragmentation and clutter.