Marketing Notes Marketing Jay is currently studying branding in the net economy. Mass advertising is wasteful when you can provide an experience for the same cost. Advertising Age - The Advertising Century Products are dead.
Services are dead.
Sell offers . The purpose of a business is to create and keep a customer. To do that, you have to do those things that will make people want to do business with you. To do that you have to produce and deliver goods and services that people want and value at prices and under conditions that are reasonably attractive relative to those offer by others to a proportion of customers large enough to make those prices and conditions possible. Customers buy hopeful expectations, not actual things.