A was set from the first day they named the alphabet. You guys are great inventors, no doubt about it, but you don't understand marketing. If you really want this to catch on, you're going to have to give your target market something to identify with. Because they have, you'll excuse the term, character.
Some people see themselves as a falcon, some see themselves as three stalks of wheat.
My wife's really into that eye with the curlicue on it. That's customer identification. The agent sat back and took a long drag on his cigarette, looking around at the crestfallen faces of the inventors before saying out loud what each of them were thinking. Is what your so-called Society of Pictures Blah Blah lacks. Take this 'O' character, for instance.