You offer a simplifying solution to some complex area. You need to describe both the area and you solution. You describe a very good example of simplification which may have nothing to do with you. You show evidence of some campaign you are conducting for simplification in some area. It should be available in the U.K., Canada, Australia, New Zealand etc.
Simplicity is one of the more valuable uses of creative thinking.
It is also very satisfying when you achieve simplicity. So this becomes a challenge to creative people.