Today, prospects not only see them coming but they also consider such techniques to be insulting. Understandably, they exist because the lack of human interaction on the Internet takes away the emotional element from one's traditional marketing and selling efforts. While attempting to increase one's visibility is their purpose, online marketing strategies are sadly becoming part of an increasingly difficult endeavor. The first rule in qualifying prospects through offline traffic generation is to specialize. Specializing and narrowing one's focus as much as possible will paradoxically increase the likelihood of getting more hits, let alone business.
Specialization is in itself a fundamental marketing process.
For instance, an accountant specializing in car dealerships will get more business than a general accountant will. An advertising consultant specializing in print media for home furnishing stores will get more business than a typical advertising agent will. A photographer specializing in weddings will get more business than a regular photographer will. And the list goes on and on. This applies to the Internet just as well.