Dow intends to put all of its employees on the company's Intranet within the year. The firm currently has 50 Web sites, controlled by its various business units. It is presently establishing a team to create policies and guidelines for Web use. The company believes the new system will eliminate gatekeepers and bring down many of the technical barriers that have traditionally hindered knowledge sharing. The objective of such efforts is to enable employees to work together more effectively and respond to customer needs in real-time.
Measurement is still another important element in the implementation of knowledge strategies.
However, it is perhaps the least developed aspect of the KM efforts discussed in the report. Indeed, some companies thought too much measurement might hinder development. Still, most companies in the study are now trying to develop sensible metrics. Skandia's measurement system focuses on indicators of intellectual capital formation. These indicators can then be grouped into major focus areas for a balanced overview.