Too often, consumers have been lured to the Web by the promise of convenience, only to find the experience less convenient than shopping at the mall. Hanners would not disclose specifics of the site's new design. But he said it would give customers options on how they would like to shop, although not so many options that they would be confused. Then I moved to thinking of it as extremely impossible. Now I'm somewhere in between.
People talk about e-commerce being easy.
Well, I'm an old retailer, and I don't recall ever working this hard at retail. Click here for a list of links to other columns in the series. These sites are not part of The New York Times on the Web, and The Times has no control over their content or availability.