To assess the potential for your new venture to succeed, you need to research the market. Shows retail sales in major product categories. Gives projections of future buying power within demographic groups and of population and household growth. Census Materials Access to demographic resources available from the Census Bureau. This source creates matrices of information about consumer groups based on lifestyle choices and demographic characteristics.
Researchers can then draw inferences about market potential for a product.
Collection One of the top magazines analyzing demographic trends. Euromonitor Global Market Information Database Country-level data including consumer lifestyles, market sizes, major market profiles, and forecasts. Business and Industry Database Articles or summaries providing market and industry analysis and data. Annual compilation of reported market share data on companies, products, and services. Jupiter Communications Strategic Planning Services Specialized market research reports on internet commerce and related areas, focusing primarily on consumer industries.