It is almost impossible to do too much marketing, however it is essential to include the key points on any literature produced. The success of an event is largely dependent on thorough and meticulous planning and organisation, carried out with commitment and enthusiasm by everyone involved. Providing it has been carried out well the benefits for the team may include credibility, satisfaction and a good reputation. The implications of not paying enough attention to this area may be disastrous and could cause the organisation loss of credibility, bad publicity and failure of the event. Good customer relations are about making people feel special, and creating an ambience, which fosters a sense of belonging and involvement.
Satisfied customers are likely to leave the event as converted ambassadors.
Ideally they will have enjoyed a unique experience and will have a clearer understanding about the role of the National Park. Recommendation is the most successful form of advertising and over time will increase demand. Post Event Organisation and Evaluation Site clearance Adequate time and staff should be allowed for this task, which may seem mundane, but is crucial both to the credibility of the organisers and for health and safety reasons. This can take place when all income, both direct and indirect, is accounted for and any expenses are paid Appreciation All those who have been involved should be thanked, either personally or by letter depending on the size of the event. This is not only good business ethics, but will enhance the relationship with all concerned Evaluation Feedback from visitors, together with comments from all involved at a debriefing session should be compiled and analysed to determine how successful the event has been, and whether the aims have been achieved.