On a shoestring budget compared to other media sites, Newsmax has attracted a loyal audience of a few hundred thousand visitors a month, many of whom swear that it offers the only unbiased news available in the United States. To be sure, the truth according to Newsmax is very different from the truth according to, say, The New York Times . Much of the site is a Matt Drudge -inspired index of the Web's other news sources, but unlike Drudge, Newsmax also features original content. It has a stable of conservative columnists who report such delicacies as the latest goings-on in the independent counsel investigation of Bill Clinton, or how democratic judges in Florida are conspiring to give Gore the White House. And it's this kind of stuff, Ruddy says, that's attracting people to Newsmax.
People feel that they're being ignored by the traditional media.
So they come to our site for something different. According to some Newsmax readers, part of why they trust Newsmax is because of Ruddy's previous reporting experience. They get to the bottom, and they refuse to believe the other side. They have the gall and audacity to take on the system. In November, Newsmax turned profitable, Ruddy said.