This course introduces the fundamentals of public relations management and practice with an emphasis on the role of effective communication strategies in the corporate environment. Students will focus on the role of public relations in the organization and the application of communication strategies and tools for communications planning and issues management. This course is the third of four professional readiness courses intended to help students develop a career as a professional writer. The course focuses on the primary business skills required to work in a salaried writing job and as a self-employed professional writer. It provides an overview of legal and ethical issues for writers.
Students also begin preparing for their graduating semester's Portfolio Show.
This course helps students to identify a potential career by examining new markets and emerging trends for professional writers. There will be seminars on how to build networks, write resumes and covering letters and conduct oneself in a job interview. This course prepares students for a professional writing career by providing relevant field-based experience. It enables them to use new research, editing, layout and design, writing and interpersonal skills in a work environment. Through professional supervision, students can adapt and adjust their new-found skills to a higher standard while making valuable employment contacts.