The spiral also hides part of the wrapper, unlike the new ice cream machines which prominently feature either a photo of the unwrapped ice cream or a frontal view of the entire product. W e use our space to sell a brand, Cohen says. Partners in Profits B ecause vending sales are retail rather than wholesale, the channel gives dairy processors the chance to make retail profits. T he dairy is participating in retail sales. The gross profit is four to five times higher for typical vending than for typical traffic through a c-store, Cohen says.
V ending machines increase a product s points of distribution, creating more sales opportunities.
And consumers will appreciate the convenience of a vending machine. I n our convenient society, people don t want to go searching for a store, Cohen says, They want the store to come to them. Designed and built by Isys Idea Systems, Inc.