Those who can think progressively and then communicate new concepts or interpret societal puzzles should be granted the opportunity to reach out and stimulate the rest of the community. Well, this is an increasingly verbal society where the ability to connect with others intellectually is a talent to be prized. Oddly, e-mail and the Internet have helped bring back written communication to some degree. But despite the fact that most of us are chained to a PC monitor and keyboard we remain social creatures yearning to interact with others and, dare I say, continue to learn and understand the seemingly crazy world around us. Well-constructed writing is a great thing but leaders today also need to speak effectively in casual or grand settings.
Substance is also essential to avoid the spell of talented but self-serving storytellers.
The foodservice industry is uniquely positioned to develop leadership because, at its core, it is a verbal trade that requires constant interaction between producer and purchaser. What a wonderful opportunity to articulate your position in the marketplace and bolster your brand. Virtually no other industry has such regular exposure to its consumers. So, let's try to reward those who can communicate an understanding of our surroundings and environment. Give praise to those who have vision and are willing to take risks in order to accomplish and move us forward.