And by having a video and by having some collateral materials that they can pick up before they get up to the front of the line, this at least gives them a little bit more information. For much of the past decade, LifeLink has sought to improve organ donation awareness at driver's license bureaus. People come into these offices and they stand in line for a while. This gives them something to look at. I think the biggest obstacles we face are different misconceptions and myths that are out there.
People tend to fear the unknown.
They don't want to talk about death. In some ways, people are even hesitant to even think about it. And, of course, all of those things are misconceptions. They can take donor registration cards home and decide later. And don't worry about your ears being blasted again and again by a public-service announcement while you wait your turn at the license bureau.