Surveys should be designed to answer the major questions your organization has. As such, you first need to understand what you hope to accomplish with the survey. Although there are many different survey applications, there are some that very common. User Surveys Users are those people who use your products or services. Examples include customers in the commercial market, patients in the healthcare market, and students in education.
Organizations have a wide variety of reasons for surveying their users.
Some of the most common reasons include satisfaction surveys and database generation. User satisfaction surveys are designed to measure the satisfaction levels of the people who use your products or services. Database generation is used to compile a database of information about your user base. A well structured and researched database of user information can be a key strategic tool for identifying new users, retaining users, and identifying new opportunities within existing users. Companies often try to answer the following questions by surveying former customers.