Find people who are passionate about the business your company is in. If you make widgets, only hire people who are in love with widgets. Your core team has been with you five years. Every day at 6 p.m. we have a Tekken tournament. People sometimes work here until 11 p.m. or midnight, and on weekends.
People are passionate about what they're doing.
It really is a core group of friends. It's certainly not the money. Our salaries are competitive, on the low end of the scale. The salaries in this business are getting insane, through the roof. This year we're starting to offer royalties, a benefit some larger companies won't touch.