The Case for Usability Users Come First. If you want their business, they get to win more of this difference in perspective than you do. We will work with you to determine who your Website visitors are, what they need or want, and how you can provide it. Then we'll promise results on the Home Page, and produce what we promised on the interior pages.
Most Users Go Online for a Reason.
They have a goal, and it isn't to ogle your animations. Help them reach that goal, and you'll benefit. Users Just Came from a Website That Wasn't Yours. Now the user has to adjust to your way of presenting things. Don't overwhelm them with novelty and creativity.