Orson Swindle, FTC Commissioner, ZDNet News, August 22, 2000. New technology is giving businesses unprecedented opportunities to better understand consumer needs, and meet them with personalized information, services and products. Privacy is a huge issue for consumers, particularly with respect to electronic commerce. The more you respect customers' privacy and make people feel safe online, the more chance you have to build customer relationships. Elliott Maxwell, adviser to the U.S. Secretary of Commerce on the digital economy, ZDNet, May 8, 2000.
Privacy is one of the things that can derail a customer relationship management project.
Companies need to be very aware of the potential security problems that can arise and of the legal issues involved if they plan to sell or share customer data. Scott Nelson, Gartner Group Inc., eWEEK, July 24, 2000. On the B2B side, we know of even more sensitive information in some cases, so the guarantee of privacy and security is essential. Mary Whelan, electronic business vice president for Lucent Technologies Inc., eWEEK, July 24, 2000. It's the one way mirror effect that makes people nervous.