The benefits of vertical marketing are immense. Vertical marketing can open new doors and touch niche markets, where there maybe little competition. Often niche markets are ignored by software giants. A creative developer and marketer may find it easier to establish brand recognition in a specific industry. In addition, users are frequently willing to pay a little more for an industry specific program, not to mention the unique benefits they experience with the more personalized software support of the smaller company.
Users welcome the opportunity to purchase from a company familiar with their industry and needs.
Industry professionals also tend to listen to their peers, and a recommendation or endorsement can help spread a programs popularity within a specific market or industry segment With a little forethought, minor changes to a basic press releases can change the focus of the release, and target it to a specific industry. Trade publications are also more likely to give ink to an application, that targets the magazines focus. There are numerous link opportunities if you are able to illustrate, why your application appeals to a specific industry. Numerous opportunities exist by targeting traditional marketing methods at specific industries and niche markets. While some applications have an obvious vertical target, most general applications can be effectively targeted at specific industries or verticals, with just a little creativity.