Even if the franchiser provides with you operational procedures and materials, it is a good policy to keep abreast of the changes in the marketplace because these changes can affect your competitiveness and profit margins. How you advertise and promote your business may make or break your business. Having a good product or service and not advertising and promoting it is like not having a business at all. Many business owners operate under the mistaken concept that the business will promote itself, and channel money that should be used for advertising and promotions to other areas of the business. Advertising and promotions, however, are the life line of a business and should be treated as such.
Promotion involves advertising, publicity and personal contact.
But keep in mind that you are not selling a product, you are selling what this product will do for people. A toothpaste company doesn t sell toothpaste as much as it sells sex appeal or lower dentist bills. A car company doesn t sell cars so much as it sells an image that a car will help provide the owner. Decide what your product will do for the customer. Then use this theme in your promotion.