If you re lucky, you ll end up with three to five business names that pass all your tests. Recall all your initial criteria. Each company arrives at a final decision in its own way. Some entrepreneurs go with their gut or use personal reasons for choosing one name over another. Others are more scientific.
Some companies do consumer research or testing with focus groups to see how the names are perceived.
Others might decide that their name is going to be most important seen on the back of a truck, so they have a graphic designer turn the various names into logos to see which works best as a design element. Use any or all of these criteria. Ask other people s opinions. Doodle an idea of what each name will look like on a sign or on your business stationery. Read each name aloud, paying special attention to the way it sounds if you foresee radio advertising or telemarketing in your future.