Lead the field, of course. In the field. I'm just a sales rep. And you are wrong.
Most leaders start at the bottom.
Not a simple answer, but well worth it to explore. And there's some great news, you don't have to be the biggest to be the leader. You don't even have to be the best to be the leader. You only have to be perceived as a leader by your customers and other peers. And you don't have to lead the world, you just need to establish a leadership position.