Without them, you won't execute to the aggressive deadlines that investors expect and which a competitive market requires. Going from employee number one to employee number 50 is one thing. The way you scale through it is setting people's expectations. Set Expectations Help your people understand where you're going as a company, how their jobs are likely to change, and what they can do to take advantage of new and exciting opportunities. At the same time, help potential hires understand what you are and what you are not.
Startups require people to deal with the ambiguities of shifting strategies.
As companies grow, roles will rarely be neatly defined. If people aren't comfortable with the ambiguities intrinsic to startups, they're not right for the team. Plan for Growth Startups start with a business plan. They should start with an organizational plan as well. You're going to need to figure out how many people you need, as well as what types of people, to take your company where it needs to go.