So, that's one thing. The other really fascinating part of this is the ways in which marketing now has formed a very strong linkage between the inner city and the upscale suburban neighborhoods. That's happening in a whole class of goods. Firms are going into inner cities to capitalize on trends or start trends, and those trends are then picked up in the suburban neighborhoods. Yes, athletic shoes, clothing.
Music is another area.
You can see some music now marketed with ghetto and inner-city images that are used to sell this music and other products to upscale suburban culture. The suburban kids want to wear what they think kids in the inner city are wearing. So the sneaker companies do things now like going into the inner city and handing out new models to people. They look for trend-setting people who will wear these products on the street, and that propels interest among other people. I believe so.