Give them some valuable industry information, for instance. Information A great looking site, filled with all the latest bells and whistles is wonderful entertainment. But remember, some web surfers still use text based browsers, or surf with images turned off. Because they're looking for content . To use an old analogy, many sites offer dessert, but no substance, no nutrition.
Successful sites offer both the nutritious meal, and the treats.
Let me say it again. Traditional marketing strategies are important in launching your website.