Look at selling from the perspectives of person, product, competition and techniques. This sales workshop allows participants to analyze specific situations and try new behaviors. All participants give several sales presentations that are video recorded and critiqued. This technique has proven to be especially successful for selling magazine subscriptions. Telemarketing is based on using the strengths of the telephone marketing situation.
Prospects are at home or work and the telemarketer is actually providing a convenient way to buy.
Telemarketers take advantage of this situation by using a short effective presentation with a pleasant voice supported by a positive attitude. However, saying that an organization is customer oriented is often different than being customer oriented. In this workshop, managers will have the opportunity to learn basic concepts of marketing and apply these concepts to developing a marketing plan for their operation. Practical marketing techniques are presented with opportunities to adapt them to the individual needs. Students will learn to read and interpret financial statements and understand how they affect their department, use cost-accounting principles in their analysis, make financial decisions confidently, use financial reports and analyses to develop a management plan, and accurately evaluate a company's financial position.