Therefore, competition for these jobs will be strong. College graduates who have experience, a high level of creativity, and strong communication skills should have the best job opportunities. Those who are familiar with new media and interactive marketing should do well. The educational background of marketing and public relations managers varies widely. A bachelors degree is often required.
Many employers prefer applicants who have a liberal arts background.
For marketing jobs, a degree in business administration and courses in marketing are recommended. For jobs in advertising and public relations, applicants need a degree in public relations, advertising, or journalism. Applicants for all of these jobs should complete an internship. They also should take courses in management while in school. Knowledge of computers, word processing, and data bases is important.