For those who don't want to own goods, possession utility makes it possible for them to use goods through renting. Intermediaries add service utility by providing fast, friendly service during and after the sale and teaching customers how to best use products. Service utility is fast becoming the most important utility for retailers. For consumers to receive the maximum benefit from marketing intermediaries, the organizations must work together. Discuss how a manufacturer can get wholesalers and retailers in a channel system to cooperate by the formation of systems.
Retailers cooperate because they get so much free help.
Any one company assumes just a few activities, relying on other members of the channel of distribution to handle the others. By sharing information and providing fast service, these united firms are becoming competitive entities in the global market. Describe in detail what's involved in physical distribution management. A. Historically, intermediaries helped to perform the distribution function. A MODE refers to the various means used to transport goods such as trucks, trains, planes, ships, and pipelines.