Prime merchandise is often located here. Shoes, for example, are often arranged by style. Cross merchandising displays related items jointly, such as hanging bottle openers in the same area as the bottled soda. Cross aisle merchandising puts related items on both sides of the aisle to keep related goods together. Displays are coupled with how-to information with the idea of selling an entire project instead of just one product.
Potential buyers can inspect the goods and learn how to effectively utilize the merchandise.
An example would be a display showing how to fix a leaky faucet, with all of the tools and necessary parts nearby. For apparel or home furnishings this often takes place as theme or ensemble displays. It can give an appearance of diversity and change. Seasonal items may be brought to the front of the store. Clearance racks may be used to pull customers through other lines of merchandise.