White light from our room lights is practically completely reflected from a white page, while black ink absorbs practically all the light.
Red light is transmitted through red glass.
All other colors are absorbed. These colors are scattered away when the sun is directly overhead as well, but since the amount of atmosphere the light travels through is much less than in the morning or evening, the amount of light scattered is much less. All the colors except greenish blue are absorbed by water, since an underwater light appears greenish-blue. The colors absorbed are therefore the reds and yellows. In other words, a beam of light striking a mirror surface will bounce back as a ball thrown at a smooth surface would.