In a moment you're going to find out why, and what you can do to minimize your returns. When a customer makes an online purchase of a physical product, there's an effort involved with returning the product. And in many cases people don't pursue a return simply because they threw away their original product packaging, or they cannot find it. The return rate for ebooks is much higher than for physical products purchased online. All that is required by the customer is a quick email asking for a refund.
Returns are an ugly business.
Instead, the CSRs only hear from the unhappy customers, day in and day out. There's some good news. Businesses selling on the Internet can easily automate many procedures such that they'll have minimal dealings with the negativity of returns. It is, thanks to the features offered in one ebook authoring program called HyperMaker by Bersoft. Here's an example of how a refund authorization scheme could be setup.