The same data can create charts, graphs, and tables. Aside from bringing together multiple demographic sources, with GEOdynamics you can create marketing models more accurate than an outside source can offer you. Bivariate analysis enables you to compare geodemographic variables with your institutional data. Or, you can compare Household Income to test scores, or GPA, or any academic variable of a student. The analysis on the right shows this comparison of Household Income and SAT test scores.
Mapping is another popular function of GEOdynamics.
These maps show income level by colors. Of course, you can create the income ranges for each color. Information shown is at the county level. With GEOdynamics, you can select one or more counties for more detail. In this case, Household Income is contrasted with Per Capita Earnings.