Also, because of the consensus process in Japan, business decisions require extensive discussion. In smaller companies with fewer players, this process can go faster, Yewell noted. Name recognition will be important to ASP providers in Japan. He is also vice president of the Japan ASP Industry Consortium. Branding power has meaning in the Asian market.
People believe in brands.
People need to hear the voice of the customer using ASPs and what they're doing. It's very important for people to see how ASPs work and how secure they are. The Japan ASP Industry Consortium is working on providing case studies and also tries to link potential ASP users with resources. Most of the advanced people come from outside Japan and are very expensive. Multinational companies get the smart people, and it's hard to compete with them if you don't outsource.