Remember, it is your job to sell your ideas and to pursue every possible means of securing capital. If you truly wish to finance your business, and if your ideas are good ones, you will be successful. Don't hesitate to consider a variety of financing alternatives. Most of the sources will not alone meet all of your needs, nor are they intended to. Most businesses use a combination of financial sources to adequately fulfill their changing needs for capital.
Personal funds are the most likely, and the most typically used, source of funds for a new business.
Most lenders require that a reasonable percentage of your own funds be invested in your business, as an indication that you will work hard to make the business a success. You will find most investors unwilling to consider your request for funding if you have not contributed cash. This can present a problem because most entrepreneurs do not have the personal resources to provide all of their initial financing. They are not alone. Almost all business owners must borrow money from outside sources.