Disseminate the news release regarding the lack of a DPI EE specialist to state media markets. Organize editorial board, radio, and television follow-up stories. Request EE Liaison Teachers and Summer EE Masters degree students to solicit similar letter of support for an EE Specialist at the DPI from other teachers, school administrators and parents. To increase recognition and support for EE by members of the news media in Wisconsin. A network of key media contacts across Wisconsin who are supportive of EE will be developed and maintained.
Organizational Steps Identify the major media markets in Wisconsin.
Determine if a network of media contacts that are supportive of environmental education exists in these markets. Develop components of the organizing packet, including news releases, tips for writing news releases and advice for doing media coverage. As a stipulation of the grant award, grantees must send out news releases on their projects. Encourage teachers and organizations to write news releases about events or projects that are being developed or implemented in their schools, EE centers or organizations. Encourage EE centers, EE organizations, and schools to maintain contact with media representatives in their major market area.