And nothing has a more profound effect on the vase life of a cut flower than the temperatures it experiences enroute to the consumer. Flowers by the bucket Compare us to a typical retail florist and, on average, you'll find less value added in the flowers we sell. We are volume sellers rather than decorators, believing that our customers prefer to implement their own design ideas. Look in our coolers and while you will see a few arrangements for the customer in a hurry, mainly what you will find is buckets and buckets of wonderful flowers. Because we spend very little time arranging your flowers, you don't have to pay so much for them.
Most people think that is a very good idea.
Skip credits his partner from early years, Bill Hustler, for helping to convince him that the core Grower Direct system was worth growing. From the beginning Skip and his favourite front end flower merchant, Caren Kerr, took the view that the company would only be as good as the people who helped form it. Skip Kerr has been a one-man band and a cog in a corporate wheel. A decade ago, he identified a huge opportunity in the distribution and sale of cut flowers in Canada. Today, he leads the world's biggest flower franchise.