It is now incumbent on AOL that they use power carefully and not abuse it in a monopolistic way. But as much as anything else the great sense of community we are building on the site. We are really proud that we are making the web fast, easy and people-centric. By aggregating on our site we hope to make it easier and less expensive to shop online. These sites are always placed in the Lycos search index and have the same oppty to be viewed as does one from NBC or Time Warner.
People are worried about search engines peering over their shoulder when they search for stuff.
Databases built by media companies, credit card businesses, etc, are all sold 100 times over. We have strict privacy vows on our service that are posted from our home page that outline our commitment to users. But on Hot Bot it was the first find. Its all about fast and easy. Cable television stole eyeballs from broadcast networks.