That was the topic of a workshop at IWMF's leadership conference led by two women who have made waves in the online media world. All the education they need is right on the web.
Recognition buys credibility.
Strive for strong editorial content. Establish relationships with search engines so you can drive readers to your site. Advertise your sites in print, on television and radio. Promote new sites through creative marketing and special events. Install graphic designs that load quickly and look good.