As the market became more saturated with similar companies, it realized its profit margins were being hurt. Over the past year, DoubleClick has become less of an advertising company and more of a technology-driven business. By analyzing revenue growth. However, leaders are born not by public relations. They must remain keenly attuned to a customer's changing priorities while building a highly valued business model.
Revenue is the by-product when the company creates value for consumers.
Revenue is the evidence, both historically and forecasted. Any hiccups along the way could indicate problems, unless competitors are experiencing the same shortfalls. If so, we might then attribute the shortfall to macroeconomic events. First, let's take a look at the history of revenues for three major publicly traded companies in the eCRM space. Historically, all three companies show outstanding growth quarter over quarter, year after year.