Overall wine sales have increased in the last seven years and California is responsible for three of every four bottles sold in the United States. Small lots of cult wine produced by California wineries are sold by mailing list at a lower price. The list is long and usually the wine is sold out. Investors who are lucky enough to get them can resell them later at an auction, called the secondary market, for a profit. Right now the economy is at a huge peak.
People have a lot of money to spend.
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