We do, however, sometimes try to do too much in education. You can begin the training in class, but continue it in a continuing education program. A small part of the market wants to go the remote learning route. Oliva added that some marketing program effects are more direct and measurable, such as the six-fold profit gain claimed by a marketer who attended Irv Gross s value and pricing course. We should survey all members, look for new ideas and details.
Rich detail is important.
Would be great to see what people do to validate your own program and see where you are lagging. I m more interested in ROI measurement, establishing the value of training. Also, knowing how people use existing resources. We ve had one marketing training course at Southern Company and are now doing a skills inventory for all our training needs. Corporate budget cutting, if it occurs, could jeopardize the program.