Narrowly focused on one subject area. Narrowly focused on one subject area. Wide variety of subjects discussed. May be written by staff, a scholar, professional in the field, or a free-lance writer. Written by publication's staff or free-lance writers.
Reader is assumed to have a similar scholarly background.
Language appropriate for an educated readership, and assumes a certain level of specialized knowledge. Use simple language in order to meet minimum education level. Includes photographs, illustrations and graphics to enhance the publication. Photographs, illustratons, drawings to enhance publication. Occasionally cite sources, but this is the exception, not the rule.