Some of them are very specific and ask for certain elements. It's for a male of a certain age to give to his girlfriend or wife. Sometimes the relationship is not defined. Other times the assignment will get as detailed as instructing you when to use mom and dad instead of mother and father. It's not something that many get to do for a living.
Most people are interested because at some point they've had to purchase a greeting card.
Cards that are written as if you're sitting there talking to the person. I'm also good at rhyming cards, but those are becoming somewhat passe. Humor is not my forte. I note the way people are talking. I might visit a Web site for teens to find out how what phrases they're using when I'm writing something geared to them.