Sports and politics have always had a good deal in common in the United States, especially since the Great Affluenza Epidemic swept the country several decades back and left pretty much the entire populace unable to grasp anything more ethically complex than a half-time station break.
Sports are an important part of life, almost as important as advertising.
And it is so moving to see them both finally taking their rightful place on the World Wide Web. But not to worry about the Internet buckling under the weight of all this rapt attention. After all, this is America, and whenever opportunity knocks the door will be opened. The essential thing is not to have conquered but to have fought well. We didn't even know there was an Olympic Creed, but when we heard this, we nearly wept for joy.