Marketing Management Managerial, interpersonal, and organizational insight skills are a necessary complement to technical skills for long-term career success and satisfaction. The management concentration in the McIntire School develops and deepens those skills through a course of study in management theory and practice.
Students choose a management concentration for a variety of reasons.
Some have a specific career in mind, such as human resource management or entrepreneurship. Others choose management courses or a concentration to provide a balance to more technical courses of study in business. The flexibility of the management curriculum provides students with the ability to customize a program of study that meets their academic and career objectives. The required courses for this concentration are three 400-level management courses.