By importing legacy data, analysis of visitor behavior and site traffic can be more insightful. For example, by combining data from an e-commerce transaction server, a customer database and information on external referring Web sites, a Web marketer can measure the true return on investment of Web advertising campaigns. It also provides a solution for measuring different demographics, the effectiveness of different banner ads and affiliate programs, and what times of day are best to place ads. Accrue Insight's export utilities allow warehouse data to be exported to third party applications for immediate action. The program includes a range of reporting options designed for various roles in the enterprise.
Reports can be e-mailed automatically to give site overview information as soon as it is ready.
MyAccrue Web pages provide fast access to reports personalized by data access authority and analysis needs. Accrue Insight monitors traffic served from any HTTP server on all hardware platforms. A Java-enabled Web browser is required. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.