Raising public awareness of brain injury always is very important, but more so than during Brain Injury Awareness Month . You may be trying to increase public awareness, promote your organization, raise funds, reduce brain injuries or increase membership.
People look for benefits in any activity they participate in.
Your activity must be tailored to a specific audience with a specific theme. They must be able to recognize the benefits of participation in your program. Choose a specific theme or message for your program. In order for people to understand why they should attend a particular event, they need to feel it is relevant to them. While brain injury awareness and prevention is your overall purpose, it is too broad of a concept.