Adding the firm to legal directories gains exposure for the firm and popularity links . Directories are disappearing quickly as the competition increases. We recommend that you invest with established directories who can substantiate their claims. If few firms are listed, the directory is either new or not well received. Call listed firms and seeing if they have received clients from the directory.
Most prospective clients look for services on search engines.
Test the directory's visibility in search engines such as Google , AltaVista , Yahoo and others. Test your location, area of practice and phrases. View the site's search engine readiness by reviewing the meta tags. See the meta tags discussion on Law Web Marketing . For example, the title should have no more than 100 characters.