Goals are like Generals. They look at big picture. Goals show us what the world will look like after the achievement of the objectives. Goals are broad and inclusive.
Objectives are like Sergeants.
Each objective exists solely in support of the goal. Action Strategies are the foot soldiers. They are the ones who get their hands dirty. Produce and distribute a second issue of The Vital Times, a community service newspaper. Develop and distribute attractive flyers, posters, and brochures.