Loompanics is visionary, almost mystical in its own way, but not tunnel -visionary. On paper at least, Loompanics and its customers are not too particular about what it takes to get what they want. Avowedly egoist and amoralist, Loompanics has a reputation as more reliable than many mail-order outfits, much the way atheists usually lead more ethical lives than Christians. Self-interest is the reason. Bookstores and distributors will not carry our publications.
Periodicals refuse to review our books.
Even Soldier of Fortune bans most Loompanics advertising. The cheap and cheesy covers common on early Loompanics publication recall the days when nearly all its books were bought, sight unseen, by mail. Because the marketing strategy is many titles mostly in smallish quantities, prices tend to be high. They long for the big score . They take hope from books which parade their contempt for normal life as they portray fantastic possibilities always presented according to a patented formula of tough-minded realism.