Some do to satisfy their dream of adventure. People might hire the attorney who speaks to their dream of revenge. You must unleash your own imagination and emotions.
Passion here is key.
You win by going overboard in the way you conceive and pitch the product or service, and then deliver something worthy of that yearning. Aesthetic details, grand gestures, quality and attentiveness to the buyer matter tremendously in this approach. The employment attorney promising revenge can't merely lay it on thick during the initial interview but must also get the case into the news and win. The spa that claims to purify you inside and out needs glassware and floors that sparkle, incense and rituals to dramatize the client's transformation. Extravagant success at dream marketing yields lavish rewards.