The U.S. government recently wasted millions of dollars on an education campaign by failing to do some simple market research.
Today there are dozens of free and low-cost ways grassroots organizations can do it themselves.
We'll spend time exploring online resources, communication techniques and database ethics. Bring questions about your core audiences and we'll figure out how to use market research to reach them. Cecilie Surasky has worked with organizations of all sizes, helping them grow programs, raise funds, and influence minds through strategic marketing. Cecilie draws from her diverse experiences as a former communications director for a national children's advocacy organization, newspaper columnist, talk radio host, video maker and grassroots organizer. All Rights Reserved.