You know that those revenue streams are coming in from X number of customers. Each company will hold a 50 percent stake in the new venture. Bertelsmann has retained the right to appoint the chief executive officer but the deal also requires the media company to take a four percent stake in iSyndicate. In return, Bertelsmann's Chief Creative Officer Rolf Schmidt-Holtz will join iSyndicate's board. We want to ensure that Bertelsmann's diverse content is available wherever the customer wishes and expects to find it.
Syndication represents a huge opportunity because the market is growing extremely fast.
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