It s like resisting the force of gravity when you ve already stepped off the edge of the cliff. Too late now. Then there s the reality of all the people out there who don t care if they get paid like the scientists and professors and researchers that scholarly publishers continue to exploit. And then there are the commercial publishers and their minions who have somehow found a way to at least break even using the Web through third-party payments from sponsors or advertisers. Still, sooner or later, it seems like something s got to give somewhere.
Money has to flow or product has to go.