Not only has the initiative been a success in their community, it also won the pair a Commitment to Care Award for Health Promotion. The program's primary focus is to prevent women from developing the disease and to slow down its progression in patients who are still in the early stages of the disease. Its secondary motive is to prevent patients from having to take medication for osteoporosis at all. After approaching several local fitness clubs, the duo decided to partner with a women-only facility which agreed to provide DayNight patients with their first three months of membership free of charge, and offer subsequent months at a reduced rate. The intent was to create a lifestyle modification program that would run for one year.
Pharmacists also review patient profiles for age, weight and smoking habits.
Once enrolled, the pharmacist contacts the patient's physician and makes an appointment at the gym for an assessment with a personal trainer. This trainer is responsible for designing a fitness program catered to each individual patient's abilities. Every participant is given a special workout T-shirt along with a workbook outlining the seminars for the year. They are expected to attend at least one fitness class a month in addition to the monthly seminars, which explore topics such as the risks, prevention and treatment of osteoporosis and the benefits of nutrition, exercise and chiropractic care. Although the program is still in its infancy, it has already attracted a lot of attention.