The USO has made a deliberate effort to afford its corporate supporters with maximum benefits using a cause-related marketing approach. Knowledgeable corporations adopt charitable causes to strengthen public relations and support brand positioning. A growing number of marketers maintain that cause-related creative efforts should be as good, if not better, than most corporate image campaigns.
Research certainly shows that cause marketing is a powerful lure.
Members included their holiday wishes, and all cards were distributed to service members throughout the world over the holidays. The partnership between the USO and your company would only enhance all of your divisions and subsidiaries. In the midst of intense competition, businesses are constantly searching for a charitable endeavor that demonstrates that they care about the people that they serve. Provides your company with the opportunity to convey philanthropic outreach to an important market sector. Continues the commitment of support to a new generation who use your products.