Mother's Nature has passion for their e-business. But we soon learned that selling directly to the customer, not the middleman, was the way to go. Sheryl and Mike are committed to the success of their Web store and it shows in the feedback they receive from their customers. Recently I experienced a very dis-passionate Web store. Slim on information and organisational structure and having no automated shopping capability, it literally took me hours to put together a large order.
Passion drives everything that goes into a successful Web store.
Either way, I'll bet it shows.