Basic care forms the core of healthy hair. Oiling, keeping the hair and scalp clean, trimming split ends and following a healthy diet go a long way in keeping one's hair healthy. One must remember that international brands have made an entry into the Indian market only after putting in a lot of research. It is really very depressing to see young kids with grey hair. With pollution levels having gone up manifold and stress becoming an integral part of our lives, hair stands to be affected.
Protection is actually a misnomer.
We have to reinvent ourselves and change with the times.