Yellow is sacred to the Chinese, but signifies sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors, while people from northern climates prefer the cooler colors. Impulse shoppers respond best to red-orange, black and royal blue. Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy.
Traditionalists respond to pastels - pink, rose, sky blue.
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