In very general terms, this is filmless printing. It offers several advantages in quality and efficiency - such as more vibrant color, easier file storage and simpler corrections. As an advertiser there will be no significant difference in how you prepare materials for production. There are, however, deadline considerations. All material must be submitted by the dates listed on the Editorial Calendar.
Materials preferred are right-reading, emulsion side down negatives.
Please indicate the front and back of the card. Size specifications and placement of live matter must be consistent with the requirements of the advertiser's postal permit and postal regulations. Maximum 300 percent film density. Right-reading, emulsion side down negatives and match print, chromalin or color key required. Please specify match colors or PMS numbers when applicable.