They are more hands-on. They want to see the impact of their contributions. The federation's continuing effort to appeal to younger people very much mirrors the United Way's. There's a lot of new wealth here, and we want to have a relationship with them, see what they're thinking, take them out so they can see what we're doing. That's not going to happen.
People have to have money for a while before they start giving it away.
Haggerty says he's more concerned about things such as the Internet, which he believes will change the nature of giving in ways no one can yet dream of and, most important, educating people about the importance of community giving. But by focusing our efforts, we're hoping to get some more flexible money. You really have to make an effort.