Wheat grass milk. Old mushrooms strained through a coffee filter milk. OK, a few mush-heads would go for it, but most people, if you could persuade them to even try soy milk, would spit it out as soon as it hit their taste buds. Beer doesn't contain hormones or antibiotics, while milk contains an ever-increasing variety of the pesticides and antibiotics fed to cows, including rBGH, the notorious growth hormone that can give guys breasts. Beer has only 12 mg of sodium per cup.
Milk is sky-high in the stuff.
That was all it took. PETA caved in to the pressure and pulled the ad campaign from college campuses.