Promotion is a communication process intended to modify behavior toward a positive buying decision.
A simple but very effective tool to evaluate competition is a strength-weakness analysis. Selling is aimed at satisfying only those needs that the customer is aware of. Only minimal attention should be given to personnel matters since they have only a limited effect on a firm's productivity and financial success. The single accountability principle states that a person should report to no more than one boss. Discussion Questions Draw a product life-cycle curve for dairy feed.