Instead, it engineered the I-opener so consumers would have to subscribe to the company's Internet service provider. But Las Vegas slot machine mechanic Ken Segler threw a wrench into the plans. Customers flocked to Netpliance's Web site and to Circuit City stores, according to sources. The company quickly re-engineered the box to prevent Segler's hack. The mandatory 90-day subscription is a way to ensure a more solid revenue stream, Fareed said.
Potential customers see it differently.
Consumers subject to the new terms are sending angry emails riddled with complaints. In the past, e-commerce customers have complained about online deals that are canceled before all orders are filled. Fareed acknowledged the existence of the complaints but said Netpliance acted reasonably. Netpliance's hardware modifications have created something of a gray market for the original I-opener. Inc. All rights reserved.