If I describe to you my experience the first time I see the ocean, I will only be using symbols to explain my experience and may not feel as though I am expressing that experience precisely, but the experience you have in listening and allowing your mind to produce pictures drawn and painted by the words I use is unique to you. Denotatively speaking, we will both picture sand and a huge body of water. Connotatively speaking, we will both see something completely different. As in the metaphor of the goggles, that picture you draw in your mind is seen through and, thus, distorted by the color goggles you are wearing. You have had your own experience and the way you reacted to my words could not be duplicated in the mind of another, only recreated according to the color of the goggles that person is wearing.
Words have an incredible ability to conjure emotion as well.
Imagine yourself reading the newspaper and glancing at the obituaries. Suddenly panicked, you search the page for a first name. Lo and behold, there it is. Now, you are in raving lunatic mode. I think I have made my point.