A video tour through the world of consumer manipulation. Learn about shelf talkers, endcaps, the power of the perimeter, impulse items versus demand items, coupons that lead to spending instead of saving, and a whole world of sales tactics. Supermarket Persuasion is 23 minutes. Click here to request a preview. Discover why some people pay a bank hundreds of dollars yearly for checking, while others are paid by banks for the same service.
Viewers follow a young couple as they set up their first checking account.
They learn about safeguarding checks, how to write a check, how to reconcile an account, and how to use special services such as overdraft protection, ATMs and debit cards. A Guide to Their Selection and Use is 27 minutes. Click here to request a preview. This video argues that the most important words in advertising are the ones you don't see or hear. Ads are carefully crafted to allow viewers to deceive themselves.