But men and women started declaring their love and give presents on St. Valentine's Day in the 20th century. Especially women declared their love to men only on this day. In Japan women sent chocolate in Kobe in 1936 and 1952, but it didn't spread. In 1958 women started to give men chocolate on February 14 in Tokyo, and then it has become popular every year. St. Valentine's Day Today People give their special friend or marriage partner small presents, chocolate and flowers on St. Valentine's Day in the USA and Canada.
Many men give perfume to their wives, sweethearts and mothers.
They also invite their sweethearts and wives out for a romantic meal in a restaurant. Children give each other small cards. These are mostly friendship cards exchanged between boys and girls. Women give men fancy boxes of chocolate on St. Valentine's Day in Japan. Women give chocolate to their colleagues, classmates, father, and so on, besides their sweethearts.