They don't replace news releases. Facts, dates, statistics, names and places need to go out in written form. By splitting PR into modules, you save money by handling some components yourself. Click the links to read how-to tips. Find media targets that match your story angle.
Publicity takes a lot of time.
A full service PR package will take care of all six steps for you. If you buy publicity services a la Carte, someone in your firm needs to take care of the steps you didn't purchase. You must have a newsworthy or controversial project. No contracts, no strings, order only what you need. Permission is granted to reproduce the reports at this web site on paper, but only by printing copies of this web page.