May be repeated to a maximum of 6 credits when topics differ. An analysis of marketing management and how that function is related to other areas, such as production, accounting, finance, and personnel management. Focus is on the concept of team management as a means of minimizing potential conflicts between functional areas and optimizing performance of the whole system. The development of marketing strategy is reviewed and applied to practical examples. Ethical and global concerns are integrated with each topic of study.
Spreadsheet software is used to develop statistical process control charts and graphs.
A capstone study of entrepreneurial strategies and management in various competitive situations and stages of development. Potential business opportunities are assessed using exercises, case studies, and research related to new technologies, innovation, competition, economic and social change, governmental regulation and laws, major product and service features, organizational and human resource issues, information management, global issues, financial management, marketing, operations, and customer service. A presentation of various methods supervisors and managers can use to improve their skills in estimating costs and developing cost proposals. Estimating procedures are applied to a range of realistic problems. Assignments include the development of cost proposals in at least one area of interest.