It's a file that can be updated electronically and saved as a .PDF file. We distribute several newsletters by e-mail, instantly and cheaply, to clients. Our attorneys send the marketing staff the raw text, which we put into an attractive format, and send by E-mail either as the body of a message or as an attached file. Now our lawyers are able to E-mail or offer a Web link to their bios. Presentations are routinely done in Power Point, which use color, emphasize graphics and minimize the amount of words needed.
Print is static and expensive.
I have a couple of boxes of brochures which have pictures of people who are no longer here. Our firm belongs to an international group of lawyers. I don't need to have a briefcase full of brochures. Without them, the marketing can be more subtle and I can spend more time listening than worrying about where the brochures are. Since then she has been preparing customized proposals from scratch, incorporating the information the firm has on its web site.