However, it provides the practitioner with a roadmap for implementation and internal control. Seize unanticipated opportunities as they present themselves, particularly if new problems or elements emerge. The primary tactical issues relate to tasks and timing. Many programs contain a detailed listing of all projects expected to be completed or lists of target media. Among appropriate tasks is conducting additional research in order to more fully understand the issues and to complete details of the plan.
Research is mentioned here as a tactic because it is a task to be completed.
However, research could be a strategy recommendation if there is a need to establish a research component to monitor issues, opinions or actions on an on-going basis. Schedule is a critical issue in many programs because there is an ideal time to reach target audiences. However, certain potential recommendations might need to be abandoned or altered due to time constraints. The format of the tactics discussion can vary. Generally, an outline or listing of projects is preferable to a wordy, detailed narrative.