The fact that he's challenging the record by playing for two different teams from different leagues symbolizes what's wrong. No one cares. He has no popular support from fans that have watched him grow. The same is true with Roger Clemens, who's enjoying a fine season with Toronto. Clemens was part of Boston's heart.
Players have no sense of loyalty amd operate in a system that rewards egotism and greed.
The modern golden era of the game, from about 1949 through the early 70's, had stars with team associations. Bob Gibson was the Cardinals, Koufax and Drysdale were the Dodgers, Willie Mays was the Giants as Ernie Banks was the Cubs. However venal the owners were, the top athletes of that era were loved. The baseball owners, as the Ken Burns documentary showed, have always been a group of swine. Presently, the talk is of maintaining inter-league play and a further reorganization that would involve taking teams from one league and transferring them to another.