Womble Carlyle, the regional Southeastern law firm that is known for its pithy advertisements and multiple profit centres, is frequently the featured of high tech stories. Mentioned for its training, client support, and innovation, Womble Carlyle didn't get on the short list of of law firms in their use of technology overnight. Simply saying something doesn't make it so. At least not all at once. Even Ronald Reagan had to lose an election or two before his message cut through the clutter.
Publicity works, and it is highly credible.
But it takes time. And the lower your publicity budget, the more time it takes. The Wall Street Journal does not run pictures. Woe betide the marketing director or publicist whose competitive firm has an attorney appear as a dothead. Well, since you asked, let me tell you.