Here are a few rules to help you get your message across.
Serifs are the small strokes at the end of the main stroke of a letter.
In one research study, people s understanding of what they were reading dropped from 67 percent with a serif typeface to 12 percent with a sans serif. Emphasise sparingly, using bold or italics Don t use capitals for body text - only seven percent of readers found that body text in capitals was easy to read. Use bold sparingly. When much of the body text is set in bold, readers complain of eye fatigue. Underlining should never be used either in body text or in headlines.