Contractions, use of the first person and the active voice, and direct, informal language are what we want from our authors. A formal, stuffy approach to technical book authorship may be appropriate for many other publishers, but it's not for us and our readers. What we are after is a complete learning system for our readers on your specialty. An outline of your book or publication in paragraph form. Don't do a traditional, formal outline.
Nobody buys a technical book just because it's well-written.
Instead, readers are looking for information they can put to use in some way. Think of three or four typical problems or situations readers of your book or publication are likely to encounter and tell us how your book will help those readers. Explain how you will support your book or publication with eCourses, eLectures, ePapers and website. Information about the marketing of your book or publication. Your book or publication specifications and schedule.