How marketing research can help you How Marketing Research Can Help You To put it bluntly, marketing research shouldn't cost you a penny. Certainly there are expenses involved in conducting the research, but you commission research to find ways to make your company or organization more effective, more profitable, and more efficient.
Marketing research is an investment .
In the long run, properly used and acted upon, it should save you money, increase your income, and lead you to wiser decisions. In a consumer-oriented society, you succeed by finding out what people want, and giving it to them. In a nutshell, we find out what people want. The head of marketing feels it's because customer service is not as efficient as it could be. Research with former customers discovers that people are concerned about the bank's stability, based on some unfounded rumors in the community.