Music videos satisfy our desire to consume images.
They accomplish this by capitalizing upon our need for the continuous variety of external stimulation of the sense organs. Music video's satisfy this desire through their energetic interplay of sight and sound. It is the ultimate synthesis of the nature of film. Like film, a music video interrupts one's process of association in view of images by its constant and sudden change. As a result, a music video prevents viewers from decoding the images that they are presented with.