As I stood in the delivery room, looking at my new son for the first time, I did what most parents do. I looked for familiar features. He had my wife's hands. Some features seemed to be a blending of things I'd seen in other family members. Other features seemed entirely new.
Nature is no dummy.
We can learn a lot by looking at the way nature does things. We can jump ahead by bringing those lessons to business. Many of the best ideas you will come across have been used by other's in your business again and again. They wouldn't keep using them if the marketing ideas didn't work. Sometimes great good ideas become neglected.