It may attract lots of visitors. Then again, it may not. Unless you've engraved your specific URL on customers' foreheads, you face the big task of driving traffic to your site. Publishing a newsletter on the Internet can daunt even the most enthusiastic entrepreneur, but it's worth considering. Even if you already publish a newsletter the old-fashioned way, consider the pros and cons of online versus traditional distribution.
Paper goes home with people.
Basically, an online newsletter sets out to accomplish everything a regular newsletter does. It creates awareness about your business, reinforces your identity, distributes information, and advertises your biz. And by using it in connection with your website, it can also prompt people to go to your website. Idea Cafe regular we know of has reaped remarkable success from his online newsletter. From that hour, he yields about one new prospect every week from either his newsletter, website, or both.