But, in fact, people should spend the extra money to make the site run properly, because eventually it will pay off. Giglinto says he encourages his friends at smaller houses to get a site up and running right away. Many such venues realize the importance of online ticketing, but experts suggest that most small entertainment facilities do not realize the urgency of starting a site. There are still so many organizations that do not have an online ticketing presence. Some venues that do have a successful site are still struggling with selling tickets in real time.
People go on the web and they want instant gratification.
We expect to transform the site and be real-time in about six to eight months. Remby of ProArts advises smaller venues to do their research and determine, most importantly, whether their patrons are likely to buy their tickets online. If so, they must next understand what their constituency is expecting to find on the website. ProArts services about 30 small and midsized venues and, according to Remby, some audiences are not as likely to look to the Web for ticket sales. Even at larger venues like the San Francisco Symphony, this demo trend can be detected.