It allows people to sound like they're saying something specific and meaningful, while really saying nothing. It makes it easier to write without thinking, or even to conceal a company's unsightly shortcomings. Others deliberately use business-ese because they have something to hide. And that's why Web site owners and other online publishers should strive to banish business-ese from their Web sites and other online projects. In general, it's best for online publishers to use plain language to say exactly what they mean.
Online audiences are generally impatient.
They want you to get straight to the point. When writing any kind of online content, think carefully about every word. Always ask yourself whether you're being as real as possible. Using plain, simple language to discuss business topics in practical ways always comes across as more inherently honest than any other approach. Your readers will appreciate that, and they may even reward your honesty by choosing to do business with you.