Yet, many hospitality managers know little about their planning, operation and assessment. This course uses material created by the Professional Convention Management Association. Students learn to plan conventions that are meaningful learning experiences. Much of the information is based on Dr. Quain s consulting and training work with PCMA and as a consultant for major hotel chains. Special emphasis is placed on budgeting, room layout, learning assessments and objectives and program planning.
Special emphasis is placed on learning to make more money.
Students will conduct project-based data searches to identify profitable segments, guest trends, moneymaking opportunities and hidden profits. Part of the course will focus on Yield Management techniques for all types of Hospitality businesses. Biography Bill Quain, Ph.D. is a professor at Florida International University and an experienced trainer and consultant to the Hospitality industry. Bill has worked with many hotels and hotel chains to help coordinate management teams. His specialty is helping executives establish goals and increase customer satisfaction.