Second, with managed care, the Balanced Budget Amendment and a surplus of physical therapists filling the professional landscape, you need to seek additional revenue sources. As many practice owners have discovered, people are willing to pay out of pocket for these programs. In fact, some practices derive more than 20 percent of their total revenues from wellness programs. Third, these programs are powerful gateways to patients if they're designed and marketed correctly. As experts in the pathobiomechanics of human motion, you've got the training and the educational background in exercise science.
Programs catering to healthy people are a natural extension of that knowledge.
Custom-designed and delivered in a nonintimidating atmosphere, they can be provided by several clinicians, such as certified exercise personnel, certified athletic trainers or exercise physiologists, under the supervision of the therapy practice owner. Components of wellness and fitness programs may include screening, fitness assessment, exercise prescription and program, and nutritional counseling. Practice acts will not exclude you from capitalizing on this opportunity. You don't need a professional license or certification to provide wellness programs. Creating a relationship with an existing commercial fitness center can be one of the more lucrative options.