Upon completion of the course, the student will have an indication of what it takes to mount an advertising campaign. The basic principle techniques and process of public relations are examined. Issues, trends, opportunities, and problems faced by the practitioner and impacting the organization are analyzed. For students with little or no previous experience in computer programming. Emphasis is on development of Java applets for deployment on the World Wide Web.
Students do weekly programming assignments in the lab and a team project.
Substantial time commitment is required for the assignments. This is a rigorous introduction to computer science with an emphasis on problem solving, development of algorithms, structured programming in C, debugging, and documentation. Further study of the fundamentals of the English language for second-language students. Not only will students be helped to speak, read and write in idiomatic English, but they will also be encouraged in using the language for specifically academic purposes. Further intensive work in reading comprehension, plus writing.