Socialization Becoming a member is a gradual process Novice may characterize experience as conversion, but is not likely to have a dramatic experience D. Commitment Model Three Types of Commtment Instrumental Commitment Affective Commitment Moral Commitment Kanter's Commitment Theory Type of Committment Processes that Enhance This Commitment Instrumental commitment 1. Investment Affective commitment 1. Communion Morral commitment 1. Commitment and Community . E. Social Network Theory Personal social bonds are the key to joining movements.
New recruits are likely to return to old affiliations to recruit yet more members.
But, the greater the demands made by a group, the less likely that recruiters will return of old social networks. Personal bonds key to joining movements Lofland and Stark found that every potential recruit to the Doomsday Cult who developed strong personal ties with a member of the group joined. Conversely, they found no cases of joining without first developing strong personal ties. In short, personal ties rather than ideology draw s people to groups . Conversion , hence, is the acceptance of the beliefs of one's friends .