Even if you don't plan to major in marketing, it is beneficial if you understand the principles and concepts of marketing. Marketing affects many aspects of our daily life from how and what we buy, where we shop, and how much we spend. Thus, understanding how marketing works can help individuals become wise consumers. In addition, all managers in an organisation and its employers need to understand marketing. The marketing function provides the direct link to customers, through the tools of marketing research, personal selling and customer service, so understanding marketing can help everyone in an organisation better understand their customers.
Marketing is about facilitating exchange.
However, marketers cannot create an exchange without the support and assistance of the other areas of an organisation. For instance, marketers need research and development and manufacturing to develop products, human resources to train staff, and logistics to deliver products to customers. A satisfied customer requires the efforts of all employees and this means that all employees need to understand marketing tasks and functions. Almost a third of all New Zealanders are employed in marketing related positions and you can find marketing positions in all types and sizes of organisations. In addition, because of the knowledge of products and consumers gained in marketing related jobs, marketing positions provide excellent training for advancement in organisations.