Today, products must carry a lot more more information. Copy space is rapidly diminishing as companies fill their product labels with regulatory, multilingual and promotional text. J H Bertrand is singularly focused on helping customers expand copy space. Not only do we offer the best Booklet Labels around but our product family includes paper and plastic neck hangers , pamphlets and booklets with double coated tape , short run foldout labels , coupon multiply constructions and micro folded hang tags . The picture above shows how a Booklet Label can really improve a product with too much copy.
Regulatory copy overshadows the brand identification and benefit statements.
The label is jammed with copy. As a consumer, I would walk right past this product because it looks too dangerous to use. The non-selling, intimidating regulatory copy is hidden inside the Booklet Label. More copy space has given the company designers a chance to add a 4 color process pattern. And, the benefit statements are bigger.