Treat your customer's needs first. In the private sector, organizations that are most successful depend upon having customers come back again. Dissatisfied customers usually react first by using their mouth to complain and then secondly, they use their feet to walk down the street to do business with a competitor. In our case, we need to make it a priority in meeting customer's needs so that our organization minimizes complaints and criticism, as well as minimizing the need to consider privatization options. Always remember that if it wasn't for the purpose of meeting your customer's needs, your organization would not be necessary at all.
Some customers are more demanding than others.
But it is not good to give preferential treatment or better service to one customer and then try to make it up to another. All customers should be treated with consistency and fairness. Fix the problem right the first time you handle it . It is highly frustrating to a customer to repeatedly request that a concern be addressed or a problem be fixed. The organization that makes repeated unsuccessful attempts to fix the same problem loses credibility and the customer is left with a lack of confidence in the organization's ability to resolve problems.