Those who do feel they need a plan often think they don't know enough to prepare one. Unfortunately this often ends in frustration or injury because such plans are not based upon the jogger's own individual abilities and goals, but upon someone else's. At first you probably needed a group or at least another person for motivation and direction. As a jogger you are a bit more independent. You'll prefer company to running alone, but you'll pick and choose your group with care.
Most beginners seek anonymity within a group while joggers often enjoy identification with a group.
As a beginner you may have attended a few fun runs or an occasional race. Joggers, however, mark the local 10Ks on their calendars. These are motivational stepping stones to keep the daily runs on track. There will often be one major race in the jogger's schedule, like the Bay to Breakers, Peachtree Road Race or the Corporate Challenge. Although you're not running competitively or for time improvement, a sense of competition may begin to develop.