Your link popularity will also get a boost if links to your page come from sites related to yours, especially if they are already popular or have high importance rankings themselves. Use Google or one of the major search engines that uses Direct Hit results and search on your important keywords. The top ten results are the current most popular or important sites for your keyword. Target your efforts at these sites first. Sending an email to a site notifying them that you've linked to them, and then politely requesting a reciprocal link, will often work better than simply requesting a link.
People like to return favors, especially if it appears there are no strings attached.
There are also services that have popped up that work to build link popularity on your behalf. Similar in concept to banner ad exchanges, these services allow sites to swap links, enhancing link popularity. While promising, these services are still too new to assess whether they work well or not. We've pretty much covered the technical steps involved in maximizing Web site visibility. The next step in turning your site into a magnet for Web traffic is to aggressively promote it.