This is the public policy issue that concerns the courts. The law feels this risk is best covered by businesses who understand how to manage risk. The manufacturers are in the best position to build safer products, and the distribution chain is in the best position to allocate risk or manage it through insurance. While it is easy to imagine a continued increase in services available over the internet, it is harder to imagine what products will be available exclusively over the internet. An example of a pure Internet product liability issue is the sale of software over the Internet.
Software is a product.
Software can be bought, distributed, and received completely over the Internet with absolutely no physical contact. These electronic transactions have been observed and commented on by the courts. Much software is ordered over the Internet by purchasers who have never seen a box. Increasingly software arrives by wire. Even here, the issue before the court was jurisdictional rather than product liability law.