Anand Bodapati, Alexander Chernev, Robert Kozinets, Angela Lee, Christie Nordhielm Marketing involves performing those activities that facilitate the exchange process. Basic to performing the marketing function is an ability to assess marketing opportunities and to plan and execute strategies using instruments that are under the marketing manager's control. The portfolio of marketing courses included in the curriculum of the Department of Marketing are devised to provide students with the insights needed to identify marketing opportunities, develop appropriate marketing strategies, and put them into action.
Some courses develop the skills that are useful to students in their first jobs after graduation.
Other courses provide the analytical skills needed to make long-term vocational progress. Successful completion of the Ph.D. typically requires a commitment of four to five years, including residency of six quarters beyond the master's degree or nine quarters beyond the bachelor's. The following requirements are in addition to, or further elaborate upon, those requirements outlined in the Graduate Study at Northwestern University section of The Graduate School Bulletin. A department guide is available.