It can be heavy, with no guarantee of a profit. Sure, Orley can boast that his Brosen canvas has appreciated in value since New York's Metropolitan Museum of Art acquired a work by the artist. But to most dealers, the idea of art as an investment is anathema. As Manhattan gallery owner Nohra Haime put it, buying art is ''the same thing as falling in love.'' Before you fall head over heels for that abstract canvas, however, you should analyze your intentions. Ask yourself if you want to focus on a particular genre.
Most collectors specialize in order to gain solid expertise in one category.
Also, determine how much money you can spend. You also need a grasp of basic art concepts. Many museums and auction houses run collectors' seminars, too. And high-end art fairs allow you to browse multiple styles and artists at one time. Once you understand the lay of the land, you'll be ready to browse galleries.