An intercept screen would appear before the user reaches the advertiser's home page. The intercept screen can be programmed to appear every nth time, so that only a small but random percentage of visitors are surveyed. The mURL stays active for 24 months. On any month specified by the advertiser, ARC will transfer the mURL to the advertiser. The advertiser provides the desired mURL and ARC on the net arranges to acquire and be the billing party for that mURL .
Shorter tests entail a lower cost.
This charge does not include the online survey. These charges are in effect until January 1, 2000. A Remote Call Forwarding number is a unique telephone number with a local exchange that does not appear in any other place, including directory assistance, than the media to be tested. The phone company provides call counts for each RCF number in the phone bill. RCFs are available in most, but not all, markets.