Recommended 133-150 line screen. Film must indicate bleed and trim as well as center marks. Register marks should appear on four sides of each color film. Each color separation should be marked for color. UCR should be used, and the total ink limit is 280-300 maximum.
Proofs produced directly from film negatives are preferred.
Tear sheets from previous insertions and 3M or color key proofs cannot be used for color match. All proofs must be prepared to SWOP standards. Advertiser is responsible for copyright clearances for all photos or artwork submitted. Publisher is not responsible for providing proofs for late ad material. Publisher is not responsible for reproduction quality of or errors in late ads.