They felt cheated. Not enough information, clicked on several links to find out things but a full explanation was not forthcoming. If you try and make your offer sound too good, you will lose customers. This site has too much hype and appears to be too good to be true - so I wouldn't trust any of the claims. Seemed very low end.
Many people complain about pages 'being too long'.
Nothing to Break up the writing. Sorry guys, this doesn't work for most surfers. If you use a 1024x768 screen size on IE5 your site may look wonderful, but if most people visiting are using 800x600 and various browsers it may look awful. We fixed it. If customers can't find a telephone number and address - they wonder what you are trying to hide.