Now, if you're an already established big company, this is the plague of the information technology economy of the Internet. On the other hand, if you're starting something new, it's a great opportunity, because instead of having a big business, which you see fragmenting, you have no business, which turns into one that seems big to you even if it's small, because you can build strong loyalty and deep trust. Now, if anything that I've said there is even slightly encouraging toward entrepreneurship, I hope you feel that way. There's another problem that can counterbalance this sort of fresh idea of the economics of diversity that are possible. Now in some cases that's quite fine.
Reference works, in many cases, worked very, very well in that setting.
Now, really, you wouldn't, and novels were among some of the better things that were loaded across by shovelware. The underlying value of many important pieces of intellectual property is strongly dependent on the medium that they're in. I will claim that Dickens is pretty interesting in any format, and that there's no amount of suffering which is too much to go through to read Dickens. So, there's one. However, there are damn few other works that really survive transmedia production very well, without a great deal of very serious reworking.