Or viewers with VCRs. Weekend Prime Time Flow Let's turn now to a few observations about weekend prime time. Saturday is the lowest TV viewing night of the week. But it's the biggest night for watching VCR tapes. Saturday is also a night with far more single program viewing episodes, that is, people turn the set on to view one program and then turn the set off.
People come and go erratically through the night.
Sunday is the opposite. Almost all sets are on before prime time begins. Sunday affords public TV many targets of opportunity, given the size of the audience searching the dial. And since viewing levels are consistently high, the possibility of flow between like programs increases. So flow potential differs, depending on the night and the program.