An introduction the radio industry. RTV 230 includes instruction on modern radio programming, announcing skills, commercial writing, and in-depth study of commercial radio stations. Offers a careful study of announcer technique and style. A continuation of RTV 230. In-depth study of radio programming, contest building, ratings, and theory.
Students develop, design and invent a contest, and program a commercial radio station.
Discover the promotional tools used to increase a radio's ratings. Learn how to create and produce public affairs programs. Practice analyzing air checks. Discover effective ways to manage an air staff. Learn how to search for a job in radio broadcasting.