This is one of the largest but least visible opportunities.
Private exchanges are the most common and prolific of marketplaces.
FirstPeer believes this market can be developed cooperatively with the members vs. dictatorially where one powerful buyer determines and defines it. Private exchanges are fragmented markets representing FirstPeer's greatest opportunity. Firms may look to facilitate interaction with industry interests in mind such a wholesale coin dealers, or firm specific interests such as Wal-Mart's supplier system. Thus far, private exchanges have been most successful where one party's economic power is such that they can force their suppliers to adopt a single unified system. For systems of more fragmented participants the power to force participants to change the way they interact is limited.