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Research weighs in to support the proposition.
Jupiter Communications claims that 30 million of these households will access iTV by 2004. The fact that advertising represents more than half of revenues rests on Forrester's prediction that iTV advertising will match or surpass Internet advertising in the same period. The set-top box hardware manufacturing sector has yet to consolidate, although there are a number of interesting players. Pace has the momentum in the European market, Global WebCom has plans for a sophisticated STB complete with DVD capability, while although NadaPC has an interesting STB called the 'Surfboard' and a strong US market presence. But there is another concern.