A brief introduction to the concept. Marketing is the art of making someone want something you have.
Nonprofits do a lot of marketing.
In these days of greater self-sufficiency, nonprofit organizations are selling goods and services which further their programs as well as bring in revenue. The art of doing that successfully involves marketing. It's all marketing. Please take a moment to give us feedback on this item. This link will open up an email to the editors, with some structured feedback questions.