Radio broadcasting is seen as one of several powerful tools to evangelize and educate.
Its strengths lie in inspiring and educating, reinforcing and amplifying existing personal moral values, projecting a pleasing public image of Baptist Christians, promoting events and moving the listener to higher levels of communication such as personal visits, group dynamics or personal study guides. The effectiveness of Baptist-owned and operated radio stations is enhanced when their programming is combined with community service, social work projects, puppet shows, music concerts and other ministries that authenticate their proclamation of the Gospel. The use of national and North American Christian volunteers can facilitate the execution of these projects. Besides radio programming, Medios produces Christian music cassettes for children and instructional videos for missionaries and churches.