They present a realistic look inside the process of business development. The manual reinforces and enhances the concepts introduced in the videos. It includes questions for reflection, discussion and action. Information in the manual is designed to assist participants as they explore the concepts and issues raised in the video as well as to provide topics for further consideration and exploration. The workbook contains forms and worksheets to help participants apply the principles, concepts and vocabulary introduced in the video and manual.
Some worksheets have multiple action steps while others are simpler lists.
These worksheets and forms become the core of a business plan when completed. One of the unique facets of this course is the emphasis on social capital, which is defined as the value of unpaid services freely provided to one s family, friends or community as a result of caring, commitment or concern. The author makes the case that both specific and general social capitals are considered essential to the growth, development and success of home-based business. The approach is that in order to operate a profitable venture, a well thought out strategy combines financial capital, social capital and conservative spending. In my opinion, the materials are well organized and easy to follow from video to manual to workbook.