There's a huge group of consumers over the age of 30, and unfortunately, more and more of us need longer arms, or bigger, more legible type. Whether you hire a professional graphic designer to create your business cards, or design them yourself to print out on your LaserJet or DeskJet printer, or at a professional print shop, you will need to decide how to make all the important information about yourself and your business fit, without requiring a magnifying glass to read it. The key to squeezing all the information on your business card and keeping it legible is not only to choose the right type size, but also the right type style.
Many fonts are more legible than others.
For example, serif and sans serif fonts vary a great deal in legibility. The street address is in 11 point type. It's not very decorative or distinctive, but if legibility is your main concern, you may have to sacrifice distinctiveness. Tracking Helps with the Squeeze Another trick of the trade is tracking. It allows you to squeeze all your text onto one line without having to go to a smaller point size.