Some have developed MBAs custom built for specific local or regional businesses. Others have been created to reflect the increasing challenge of business within a multi-cultural single market such as the European Union. These MBAs still rely upon their academic content but do allow a more significant input from local businesses and authorities as to the content areas of the course. The idea is to keep the MBA practical as well as academic. The great speed at which markets, technology and communications are changing means that MBA schools constantly revise programmes to take account of changing needs and demands of their students.
Regulations change, and deregulation in recent years has produced new opportunities and problems.
The Internet itself is an exciting new medium for businesses everywhere. Just as traditional core compulsory MBA elements such as marketing, finance and organisational management have evolved, so newer elements in the MBA such as Total Quality Management, Human Resource Management, Leadership training etc. have been added as essential or elective subjects. This has produced a greater variety of content in MBAs than ever before. Recruiters evaluate not only the reputation of the MBA school but also the course contents to see if it meets their particular needs. Because the MBA has proliferated so much in recent years it is now more important than ever to select carefully the best institution and course for you.