The changes to Publishers' Auxiliary and the creation of ePubAux are the result of the work of the Publishers' Auxiliary Committee of NNA, which was charged last fall by NNA President Diane Everson with examining NNA's flagship publication. The committee, working with Pub Aux staff, developed recommendations to the board to capitalize on the existing strengths of Publishers' Auxiliary while at the same time tapping into the opportunities for more frequent and timely communications with members and subscribers using electronic media. This process mirrors what is happening at many NNA member newspapers. They are turning to the Internet to enhance and solidify their positions as the primary information source for their communities. Joy-Rodgers also said that the change in frequency may, in fact, help advertising sales.
Most advertisers think in terms of months anyhow.
We will have additional opportunities to sell weblinks into ePubAux. Classified advertisers will be able to get their ad before readers quicker, and with greater frequency. In addition to the monthly frequency and increased pages, Publishers' Auxiliary readers will see a redesigned publication in July. The Pub Aux staff and committee worked with newspaper designer and Pub Aux columnist Ed Henninger on a redesign of the newspaper in April. Henninger stresses unifying design elements that appear throughout the new Publishers' Auxiliary and a fixed sequencing of sections and features.