When cooked properly, the meat is tender. The taste is neither wild nor gamy. Bison is best when cooked rare to medium rare. That fact is made clear to customers at many restaurants serving bison. It's right on the menu.
Price is bison's one shortcoming.
Not everyone will pay the price. There is price resistance. But once people taste it, price is not an objection. They realize that it's worth the money for the flavor and nutritional value. Glens Falls Newspapers Inc. The Post-Star.