It's about taking interactivity beyond the web browser on the PC, and bringing other technologies to meet it half-way. A swiss army knife lets you open a bottle of wine and slice the cheese, without going back to the kitchen to get something else. In the old days, you used the TV to get entertainment and you used the PC to get information. One of the most promising trends will be the convergence between these two devices.
Mobility is another arena hungry for convergence.
Laptops are everywhere from airplane seats to coffee shops. And the cell phone, the ultimate mobile tool, is evolving its own unique interactive style. Convergence technologies enable that kind of freedom. Banners The key to success of any marketing effort is reaching as much of the target audience as possible with impactive messaging. Rich Media banners deliver much more robust marketing messaging than standard gif and even HTML banners.