The dining facilities, which are specially reserved for premium moviegoers, offer full-service dining options including wine and cocktails. Dishes are rotated on a weekly basis to ensure that repeat patrons never get tired of their meal choices. It's innovations such as this, says Hashemi, that has contributed to Muvico's incredible growth over the past few years, including an addition of 20 new screens in the 12-month period from January 1999 to January 2000. The large-format venue, in fact, was the first of its kind to open in the southeastern part of the United States and only the fourth to bow in the entire country. It's also of utmost importance to ensure that clients are able to enjoy the moviegoing experience from the moment they step into the cinema.
Parents can drop their kids off and go to the show.
It gives freedom back to couples. On-premise childcare and upscale dining facilities are not the only areas in which Muvico Theaters has chosen to innovate. Hashemi defends his circuit's strategy as good business sense based on solid market research. Another area in which Muvico's views differ from prevailing thought is in regards to domestic overscreening. It's a philosophy that's evident in the company's ambitious expansion plans, with hopes to more than double its screen count from January 2000's 114 to 277 by the end of this year.