The images always focus on women. But these are young, apparently heterosexual women. But sex is always used to sell commodities. They're very easily influenced by images. We would like to think of them as having a strong identity, but an awful lot of kids are still searching.
Some people say it like it's a slang word.
Sex is a successful sales tool because it is still provocative. Kids at younger and younger ages are targeted with sexual messages in general, whether it's bisexuality or heterosexuality, reaching down to younger and younger ages. And yet there still seems to be this titillation factor, this taboo mentality. It's almost like tattoos and piercings. Pushing the edge is a rite of adolescence.