Our recruiters make about 100 calls a day networking with quality prospects, who often make valuable referrals. Follow-up is very difficult for companies to do because many aren t constantly hiring, and most don t specialize in highly competitive categories such as information technology. Ongoing Investment Fifth, attracting qualified candidates to any Web site is an ongoing investment. Recognizing this, well-known Internet job sites have raised the cost of job listings to offset their own escalating cost of doing business. Some less competitive sites are even going out of business.
Web sites are like casinos, says Strong.
People will visit once, but go to bigger, newer sites as soon as they are built. If a company does not upgrade its site continuously, or place ads on a Web portal that does, people will not come back. And applicants don t respond to the same tired ads, either. Companies need to run different ads to keep fresh responses coming in. Furthermore, a company may want to hire someone, and still be turned down.