Creating a good resume requires a constellation of skills that very few people possess. Above all, you need to be able to write a good Direct Mail piece that grabs the reader s attention. A resume is not an advertisement or calling card . It is a kind of Direct Mail that is designed to market your value and impress perfect strangers. It is not enough to have your name in big black letters and a round black dot or other bullet at the beginning of every line.
Professional writers acquire such complex skills through experience.
They create hundreds of resumes and need to find suitable answers for every client. They also hear how quickly their clients get hired. In short, skilled resume writers have learned how to impress a wide range of employers. Employers are always pleased to read a well-written resume, one that is intelligently organized and tells them what they need to know. What they do object to is the flowery language and exaggerated claims that some writers churn out.