The larger reality that applies to all of us is that we can't sell products to people who simply have no interest. Thus, good demographics are more important than good ad copy. Well-written ads and appropriate demographics are important, but repetition is the key to effective advertising. Although some people will buy the first time they see an ad, advertising industry studies indicate that the majority of prospects will not respond to an ad until after they've seen it four or five times. Even if your ad is brilliantly worded ad and placed in a publication with ideal demographics for your product, the response rate is likely to be disappointing until that audience has seen your ad several times.
Repetition is more important than either demographics or ad copy.
Of course not. They run the same ad over and over , not only in the same program, but for weeks and even months. In fact, all major advertisers rely on repetition to sell their products. If the pro's rely on repetition, so should you. Because repetition tends to overcome the distrust that is natural in all of us.