I've tried to reflect these principles in my site. There's a fine line between a boring website and one that's far too personal. Let me know if I've succeeded. Perhaps it's due to my recent foray into editing at The Tech . Most people don't realize the importance of having good writing skills.
People judge others' intelligence by their writing.
Writing should be concise, yet precise. Whenever possible, avoid the passive voice. Avoid contractions in formal pieces of writing. Never end sentences with prepositions. When writing an opinion piece, never apologize for your opinions.