In a few months, she will be more difficult to get a hold of. Big viewing months happen in this period. The price is right. The spring is one of the most affordable times of the year to be on television. It is not like the Fall where new programs demand higher rates because the audience is coming back to television after the summer.
Television is a good value in the spring.
Cable television continues to have new programming consistently not just during the Fall and winter months when network programming concentrates their efforts. Plus, what is old to some is new to many as cable has so many offerings to select from. Selection is not a bad thing. It concentrates your targeted audience in a more refined manner. Understand each cable network's programming philosophy and you will understand how easy it is to reach her when you want to reach her with the message that you want to convey.