Don't underestimate the value of free ezine advertising. Rick Beneteau, author of The Ezine Marketing Machine has attracted millions of hits at his web sites using the techniques he teaches in this very affordable book. Some of the biggest names in internet marketing give this book glowing testimonials. Another time-saving resource is the web site Top Ezine Ads where you can access a multitude of ezines in which to test your ads. Test internet classifieds.
T here are several online classified sites worth testing.
Yahoo, the biggest search directory, has a free classified section as well as a paid section. Some consider Yahoo classifieds the best in class, but you shouldn't limit yourself to just one site. Once the darling of the net, banner ads have fallen to near disgrace in some circles, owing to the plummeting response rates they now produce. Test small and roll out. Tap into the massive traffic of online auctions.