Maybe there is a food that you don't like. You will not eat it again. You didn't like it and do not wish to repeat the unpleasant experience. They help us to make decisions because we remember them. However, there are some memories that are stored somewhere else.
Psychologists call it the subconscious.
It is these experiences that are stored in a place unknown to us, that deep ocean, which controls us beyond our imagination. It is those unknown 'restrictions' from the subconscious which sometimes inhibit us from doing what we would prefer. They keep us reacting to situations with behaviors that we really dislike. That does not mean we do not care. Of course, the answer is yes.