VI - Aesthetics of Labels. The American Journal of Pharmacy 1871 previous - next The Aesthetics of Labels. It behooves us, then, to be very circumspect as to the outward adorning of our dumb representatives. A roughly cut, badly printed label, such as we too often see, is like a 'shocking bad hat,' on a well-dressed man, spoiling the tout ensemble and betraying the sloven.
Pharmacists err in thinking their patrons inobservant of such seemingly small matters.
The almost Egyptian mystery that surrounds the ordinary details of our profession baffles the looker-on, and he naturally judges as by our outward symbols and tokens, of which the label is the most familiar. The form of the label is the first point to be looked at. Of course there can be no definite rule as to proper sizes, but the pharmacist should train his eye and his taste intuitively to recognize the right proportions. Let him avoid exactly square labels, or those abortive attempts which resemble monumental tablets. Double lines in the border, and rounded tops will give a label, printed in black ink especially, a tomb-stone look that must be suggestive to the patient.