In that newsletter we described how cow poop, and now haggis, can be used to move behavior in closer alignment with the desired culture. Before we can expect the seeds of a different technology to yield a crop, we must make sure the soil is fertile. But Warren was onto something. That means your system is messed up. Your system is designed to give you the results you are currently getting.
Purpose is why the system exists.
In many businesses one of the purposes is to generate profit and return on assets vice keeping all of the machines busy. Purpose must be well communicated, which means it probably needs to be kept simple. Information, as Margaret Wheatley says, is what informs and forms us. TOC and synchronous flow concepts would fall under this category. Of course, knowledge, wisdom and caring for folks can also help clarify Purpose.