If you are not digital, you are dead, Castro said. Find out how your customers want to find you. If your readers want to find you on the Web, then give it to them, Castro said. In print, a reader will look to the date at the top of the page and know it is today or yesterday s news. However, online, they expect the information to be brand new whenever they look at it just like when hearing something on the radio.
People just assume it is new.
Don t believe anybody who tells you readers don t want your print material online, Castro said. Web viewers may not want your print material on the front page of your site, she said but they do want it. Castro encouraged news organizations to use their home page as an index of what the site has to offer lay out what you have for easy navigation. Make it the viewer s dashboard. While print stories always have a beginning, middle and end, online stories do not have to be linear.