We can choose to become angry and demand that heads roll. In the long run it is counterproductive because it diverts our attention from the things we can do. We could also manage what is within our control the best we know how, hold the line on costs and weather the storm. I'm not proposing that growers bury their head in the sand, but lets be proactive, search for meaningful, workable approaches with confidence that better days will come. This is a productive attitude that will, in my opinion, serve us far better than anger and finger pointing.
Older growers remember previous price drops and realize that businesses run in cycles.
What goes down must come up, eventually. One feature of the cranberry industry that has always impressed me is the cooperative nature of the growers. A century ago this cooperative nature led to cooperative marketing that improved grower prices. This movement began in Wisconsin. The positive attitude and clear thinking that will sustain the industry through this crisis can also come from Wisconsin.