For example, for a lot of publishers there s been a mentality that bringing in more sales reps will fix things. But Durham had a much stronger opinion on the matter of alternative revenue models. As far as I m concerned, it s stealing. Indvik then asked where the expectation of new models is coming from. I think that the analytics of the CPA, etc., are really just ways to measure effectiveness, McHale replied.
Pricing is driven by supply and demand.
We have many sites and very few dollars. Agencies and publishers are trying to stay alive. We are getting maybe one or two percent of the advertising budget. I think the reason this medium is still fighting over the crumbs is because we aren t looking at how more advertisers plan media. The one thing that is not being measured is something called gross rating points.