Our primary aim is to help people - we believe the best way to do that is by providing them with information. We can also put people in touch with counsellors, though we're not a counselling service. We collect information, analyse it and provide it to others. Media portrayal of the Church reached the level atrocity tales of brainwashing and mind control, but she found that there was next to no evidence to support the idea.
People have choice.
To say that they don't is patronising at the very least. Most of those joining NRMs are young adults, who are capable of coming to their own decisions. Apparently not, though many are leaving home for the first time, flushed through with youthful idealism and the desire to change the world. It's often when first starting higher education that people first encounter NRMs, perhaps through Bible study groups. I've also met Krishna Consciousness members who were introduced to the group via their popular free food tents at raves and festivals.