Data from existing catalogues is then transferred in to the Access database using its extensive data import capabilities. Once the product catalogue has been loaded into Access, MerchandiZer's batch transfer program converts it in to an on-line SQL Server catalogue. All product descriptions and references to images are stored in a SQL Server database, which enables extremely fast searches. A Search Catalogue Spider searches the online catalogue and places all words into a search engine. This allows customers to search by category, item, product number, or any other way that the merchant chooses to define.
Merchants have the option to set up a members area.
As part of the sign-up process, customers are invited to select from a number of keywords that describe their interests. These keywords, which are defined by the merchant during store set up, can be used later for targeted e-mail marketing. MerchandiZer includes HipHip's Mail Shots program for this purpose. There is also an associate-tracking capability that allows merchants to set up and manage affiliate programs. The level of support provided is good.