The new unit, PBS Syndication Services, is designed to help public television stations create differentiated programming services in their communities. It will be entrepreneurial in nature and acquire series, specials and other programs to be offered to stations in addition to the National Program Service. An executive will be named to head the unit. Mr. Hollar has extensive experience in journalism, law, communications policy and business management. PBS Learning Services will continue to be headed by Education Executive Vice President Sandra Welch.
Public television is the number one source for classroom programming in the country.
PBS Learning Media will be headed by Senior Vice President Eric Sass, who last year forged a new business partnership between PBS Home Video and Turner Home Entertainment that will take advantage of Turner's multiple media outlets to market videotapes of public television programs. A new operating unit, Advertising, Promotion and Corporate Information, is being formed under System Services to consolidate all of PBS's public communications activities. Ms. Feld joined PBS in 1992 as vice president of promotion and advertising. She is credited with creating award-winning branding and institutional positioning programs for PBS and its member stations.