Full text search Excerpts Subject catalogs Subject index Series index Shopping cart contents or Print an order form . Spring 2000 Talking dogs pitching ethnic food. Heart-tugging appeals for contributions.
Recruitment calls for enlistment in the military.
Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates. You may purchase this title at these fine bookstores .