Demand is growing, and will continue. Existing carpet cleaning companies will benefit from increased customer awareness and increased demand for services that will be generated in these coming campaigns. Homeowners, unaware of this requirement, frequently and unknowingly void their warranties. This is what the commercials and manufacturer's cleaners will address. Or rather to Chow Fun City because Sue knows you by name even after months and checks on you every 5 minutes to make sure you've got enough.
People buy from people.
There is always room for sincere, caring and diligent people, no matter how many gigantosaurs of business try to stomp them out. That's 480 customers, less than 2 a day. You can be building a profitable, sought-after business by next week. Use your earnings to build your business. It's NOT necessary to mortgage the house and kids to get started.