As a result, many companies are missing out on lucrative opportunities to streamline operations and increase revenue. A well-integrated fax messaging platform can release the additional potential value residing in databases, customer service applications, workflow systems, document imaging tools and many other enterprise assets. FACSys Fax Messaging Gateway for Microsoft Windows NT is specifically designed to be such an open fax platform. It provides open, native integration that allows other systems on the network to trigger fax transmissions and incorporate documents received on the fax server into automated business processes. In the age of voicemail, however, telemarketing is becoming a less efficient process.
Studies also indicate that people pay more attention to faxes than regular mail.
So fax narrowcasting offers a cost-effective way to reach targeted prospects with a timely message. Recipients meeting any desired criteria can be selected from the database, and an effective marketing piece can be developed using a desktop publishing app. With FACSys, this document can also be customized so that the recipient doesn't even perceive the document as a mass faxing. Triggered faxes FACSys can also be set up to send individual faxes based on specific triggers or events in another application. For example, an accounts receivable database can send out past-due notices by fax, eliminating the delay and expense of snail mail notices.