Winning salespeople have the answers because they have done their homework by reading, researching and studying within their field. If so, meet the demands of today's tough competition by doing your product knowledge homework. I read the newspapers on a regular basis. In the birth announcement section, I have read about many women who give birth to girls and boys. But, you know, I have never read about a woman giving birth to a doctor, lawyer, sports hero or salesperson.
Sales is a very learned skill.
Individuals just entering the world of selling must understand that success requires a great deal of work. There are some fine resources available to help the salesperson in sharpening his or her selling skills. Sales books, audio-cassette programs, video training, sales training workshops and seminars are all helpful in motivating and teaching the salesperson the necessary skills for sales success. In these tough competitive times, service and follow-up after the sale is more than a courtesy, it's an imperative. Repeat business is the lifeblood of the fire equipment service company.