One of the things that you are displaying in any business plan is how much research you have done. I guarantee it. The key is to present a solution to any problem you identify. For example, if you state that a competitor could duplicate your unique selling proposition, you should offer a counterattacking tactic. If you have failed at another business, state this, but also clearly what you've learned from that experience.
Nobody is perfect, and problems come up.
The key is how you react under pressure. Where we're going This article is the first of a series of six on developing a business plan that will appear in the upcoming weeks. The series itself is based on the sample business plan I wrote to help guide ISPs into developing their own. The plan itself is based upon a virtual ISP in Connecticut, but it's a model that many ISPs can reasonably use as a framework. Industry Analysis, and Market Analysis and Sales Forecast.