Savings is still the number one reason for getting and using frequent shopper cards.
Today, many card holders have had a frequent shopper card for over 12 months, and savings continues to be the primary reason for card usage. Although the most often cited reason for shopping in a particular store is still location, the ability to use a frequent shopper card ranked third in importance, next to location and store deals. Much of the growth in frequent shopper card usage is being driven by additional retailers adopting programs for their shoppers. The concept is definitely taking hold. Meanwhile four markets declined.