We love their fragrant bouquet, good body, dry taste with lighter berry accents. This may change, as Oregon Pinot Noirs are increasingly coming into their own. The popularity of a wine drives up its price. The Willamette Valley of Oregon, which stretches 100 miles from Eugene to Portland where the Willamette River joins the mighty Columbia, has proven hospitable to the Pinot Noir grape. You know, those big, bright bottles of healthy drinks with mind-expanding names like Enlightenment, Essentials, Lizard Blizzard, Powerline and Wisdom.
South Beach is certainly an organization with business savvy.
It has made a major investment in the sport of mountain biking by becoming the first corporate sponsor of Cannondale's Team Headshok. The SoBe Headshok team is made up of top amateur and semi-professional mountain bike racers who will compete in more than 500 local, regional and national events wearing SoBe Lizard riding gear. But that's just the beginning of this innovative company's marketing strategies. You may have spotted large buses painted with the image of lizards traveling our roads. These buses are going through communities offering potential consumers a taste of the product.