This remaining income is used to spend on food, shelter and clothing as well as other necessities. 40C. Discretionary income is the money that remains after paying for taxes and purchasing necessities. It is often used for luxury items. As a product passes through its product life cycle, the marketing mix variable will need to be strategized differently at different stages. Trucks can drop a package off directly to a business or residence.
Trucks are less expensive,as well as, flexible to route and schedule.
43D. Marketing research is the process of gathering and analyzing information to help marketing managers make informed decisions. Consumer goods are those bought by final consumers for personal consumption. Marketers usually classify these goods based on consumer shopping habits. Convenience goods are consumer goods and services that the consumers usually buy frequently, immediately and with a minimum of comparison and buying efforts and have low prices and are widely available. Shopping goods are those that the customer, in the process of selection and purchase, usually compares on such bases as suitability, quality, price and style.