Educational programs provide an means to change the waste disposal habits of the university in order to reduce the quantity and toxicity of waste generated, and increase the amount of materials that are recycled and composted. Periodic demographic analysis keeps the education programs appropriately designed and targeted for HSU's changing student population. Preparing and disseminating information to target specific groups is more likely to influence behavioral changes than mass media communications. The more personal the message, the more effective it will be. It is important for the HSU opinion leaders to set the example for other students, faculty and staff to follow.
People learn from people.
University administrative leaders, department chairs, student club directors, and co-workers are all effective role models. Using role models in both mass media and grassroots organizations is a cost-effective way to influence behavior.