Sequels, especially those that have been heavily marketed like The Mummy Returns, tend to be even more front-loaded, with committed fans scurrying to see the film during its debut weekend. The Inkworks cards should be in stores this weekend, and they should be available for reorder for at least a week or two. The Mummy action figures and toys from Jakks Pacific have already been in the mass market for several weeks. Movie merchandise is the most difficult and treacherous category we cover here at ICv2. Certain items from certain films can perform well for months, but for the vast majority of items in this category, the window of merchandising opportunity is 2-3 weeks or about the amount of time that the average summer blockbuster is able to stay in one of the top three spots on the box office chart.
Retailers have to be nimble.
For The Mummy Returns at least, it appears that the key products will be available for reorder next week, if the activity at the box office and in stores warrants it. Trunks Saga Booster Pack in Comics Batman Archives Vol.