Second, everywhere you look nowadays, there is an advertising or promotion for a product or service. With ads constantly flooding our senses, we have learned to filter them out. We may have repeatedly seen a print ad for customer management software, but oftentimes we will buy the product only if a friend tells us that he or she has tested the product and it worked quite well. As the world gets more connected everyday, product buzz now spreads much faster. Thanks to the Internet and wireless technologies, it is now easier to get information and advice from other people.
Product reviews are everywhere on the Internet.
The proliferation of chat rooms, newsgroups, and discussion forums has allowed us to get more extensive information about the product. To create a buzz that would hopefully snowball with potential customers, the first step should start in the product. The product or service itself should be exciting, fun, innovative and different. It should really excite the users and be worth talking about. Products that are used - such as books, CDs, software, etc.