Some of the things commonly given away include screensavers, icons, software and games. Seminars allow customers and potential customers to interact in a real-time setting with industry experts and celebrities. They also help their customers solve common problems with expert advice. Coupons are an effective way to increase traffic to your site. To encourage repeat visits you should change the contest regularly or design it in such a way that your visitors can enter often.
Surveys are a popular feature for specific industries.
Visitors can find out how a product is made or how your company operates. These are just a few ideas for driving traffic to your Web site. His commentary appears on Thursdays. Search our online archive, or browse past editions. All rights reserved.