Lamont, Lawrence and Ken Friedman. 1997, Meeting the Challenges to Undergraduate Marketing Education. While this article deals primarily with marketing curriculum, it emphasizes the need for experiential forms of education. U.S. News and World Report . Also, states that more employers are beginning to see the merit of community involvement.
Many firms encourage employees to do volunteer work.
Journal of Business Ethics . Offers an introduction to service learning and a brief review of the research on the effects of service learning on academic and values development. Lessons learned about institutionalizing service learning and information about resources for doing so are also summarized. A 1997 UCLA study of freshman indicates their commitment to social and political causes is the lowest in the survey s 32 years. Porter, Lyman W. and Lawrence E. McKibbin.