Meeting your customers needs is your primary concern, not the bottom line. This type of market is of course high risk. There is a very real potential for product failure. This could occur because there was inadequate research of the underwriting and service needs, inadequate investigation of past or potential claims risk, or because of inability to service the product once it is in place. Overselling an existing product or creating service expectations beyond your delivery capabilities would very seriously harm your credibility.
Word travels fast.
Your customers will find out through a variety of sources if you have problems. Because your reputation and integrity are essential to success in niche markets, protect it. What is promised must be delivered. Dealing with the reality of finite market share requires a little creativity. Because, today, many companies of all sizes are exploring niche markets, it is essential that you are not limited to one product.