Both Zeitman and Mercado came from the creative side of the business, with Mercado creating visuals and Zeitman writing copy. The pair believes that their success lies in the fact they work directly with their clients. For Mercado, team work is essential and understanding clients' needs is priority one. We try to understand the challenges they face, and we don't come in with stock solutions or a cookie-cutter remedy for their problem. We try to live their business so we can recommend a solution.
Some people are afraid of a name like that.
But it is about getting action and results. That is what advertising should do, it should stand-out from the clutter. Advertising is really short-hand to quickly understand what you want to get. Mercado and Zeitman worked together for six years at a Bay Area agency before deciding to start their own company. They found the similar need in each other to produce high-quality work and they both felt that the closer they could get to clients, the better the work would be.