More women need to come together and fight for themselves. The more protesters, the more gets done. Kellogg s Special K cereal has launched a huge campaign to inform all genders of the importance of exercise and a good diet instead of weight loss. They urge customers to measure their self-worth on other things besides the numbers on a scale. They even use men to make women realize how silly we are for basing our lives around weight.
Men never sit and obsess about their weight.
These ads are a step in the right direction. As a female consumer, I feel there are two main solutions to the problem of unrealistic images of women in ads. The first solution is for the consumer to become aware of the tricks advertisers use in targeting an audience. Women make up a huge audience for ads. Advertisers play on unhappy vibes these women give off about themselves.