Most entrepreneurs believe they are their own best investors.
Personal funds are by far the most common primary source of start-up capital.
In fact, only about ten percent of business start-ups include family or friends as contributors. Some entrepreneurs can't raise capital from outsiders, but it is more often the case that they are willing to gamble only their own assets in order to retain greater control over their companies. The individual assumes the risks in exchange for the control. This may be the single most important factor in making the decision to go it alone. In industries requiring heavy capital investment, control of a business may indeed go to others who provide large amounts of venture capital.