Often bleeds cost more, but sometimes they don't. If you have a provocative visual for your concept, consider placing it as large as possible in your layout. Crop the illustration to show the most important part. Or create a dynamic shape by making a silhouette. The only caution when enlarging illustrations is to keep a human head at actual size or smaller.
Some advertisements use prominent headlines to attract attention.
This can be an effective approach when using key words to attract your prospects. Clarity Clarity in advertising design means the clean presentation of your idea. As mentioned earlier, the most effective, memorable advertising is simply stated. Good layout makes order out of the components of your advertisement and clearly communicates the concept. Good design encourages easy scanning.