In a highly competitive, global marketplace it is essential that organizations understand and rapidly respond to the needs of their customers. To develop and maintain sustainable competitive advantage, it is essential that organizations understand how to identify target markets and develop marketing strategies that will provide satisfaction to those markets. To do this organizations employ individuals who can analyze markets and develop comprehensive marketing programs, which include product, promotion, pricing, and distribution strategies. A Bachelor of Science degree in Business Administration with an emphasis in Marketing equips students with the knowledge and necessary skills to succeed in careers which require that they develop and implement marketing strategies. There are a wide variety of career paths in organizations open to graduates in marketing.
Marketing is a significant functional area in virtually all modern organizations.
Graduates are prepared for marketing careers in public, private, governmental and non-profit organizations. The capstone course for Business majors is BAMG 456 and is designed to be taken in the student's last semester. Only BACS 395 may be taken concurrently. 3 Note that BAMK 495 may be used only once to satisfy the 400-level elective requirement. It is recommended that students with an emphasis in Marketing take PSY 120 and SOC 100.