A press release is a short document, usually one or two pages long. This document is faxed, wired, mailed, or emailed to newspaper and magazine editors. The idea is to let them know about something interesting, with the hope that they will feature it in a news story, or a feature article. There is nothing mysterious about press releases. You do not have to have a degree in marketing to write one.
Press releases are simple to write, and they are easy to use.
This article will tell you how. In general, press releases are used whenever you wish to publicize something. Since the focus of this article is on law firm web site press releases, we will concentrate on that. Basically, you should issue a press release when your website is complete, and whenever you substantially change or add to your web site. The format for a press release is fairly straightforward.