This aspect can quickly become a clarifying factor for design decisions. A visual style is most effective when tailored to the sensibilities of the intended visitor. In addition, the design must reflect the personality of the site sponsor. Addressing these two focal aspects of the visual style assists in determining the general design sensibility of the Web site, which will then be reflected throughout the site. The IALC site represents a multi-faceted environmental and development organization that operates as both researcher and disseminator of arid lands information worldwide.
Visitors range from researchers to environmental policy makers to casual visitors.
As the Web grows to include more visitors from other countries, consideration of language and visual navigation tools will become increasingly important. This seems to dictate design that is both straightforward for information gathering and visually representative of the arid lands focus. Holding the Web Together All of a site's visual elements must work together to convey a sense of cohesiveness, so that the visitor can explore in a seamless way. Movement forward, backward, and across the site should be instantly accomplished via navigation tools that eliminate the guesswork. Consistency of layout, color, type, image, and icon usage is key to visually holding your Web site together.