Some people spell it Jon Smythe. And get their name right. Once you have enough information for a story, it's time to sit down and write. That's one of the hardest things to decide, especially on a complicated environmental story. But in journalism education, we have some values to guide us.
Old news is no news.
The closer the more newsworthy. Once you decide what the news is, what's important, there are thousands of ways to approach the writing of a story. The inverted pyramid style calls for the writer to decide the order of importance of the facts. The most important fact is reported first, followed by the next important fact, and so on. Stories usually start with a one-sentence lead of about 30 words or less.