The statistics about women's income are nothing new, but they echo a need to revisit our views about women as philanthropists. Far from showing up at their husband's corporate gala and making pies for the church bake sale, more women are making significant gifts to charity on their own. There is also a growing body of research which suggests that their reasons for and methods of giving are markedly different than those of their male counterparts.
Women like to be agents for change.
They prefer to support innovative programmes rather than the status quo. Women generally are used to putting the needs of others ahead of their own. They want to have some control over their donation. Women see their gift as a step in an ongoing relationship with the charity. They feel they have established a personal connection and want the charity to keep it alive through shared information.