Locally, Market Nationally Viral Marketing for Free Agents Make every client a carrier of your promotional message by John Rossheim Summary Viral marketing isn t expensive, but it's effective. Create a newsletter.
Viral marketing is only one step in the marketing process.
If you're like many free agents, you've found that word of mouth is the most effective and cheapest way to draw new prospects to your business. But maybe passing out business cards and talking up your services isn't producing enough results. To supercharge the word of mouth effect, try a simple injection of viral marketing. The user communicates the marketing message passively, simply by using the service. Hotmail has amazed industry observers by growing from zero subscribers to more than 65 million in about four years.