Again, the key to such benevolence lies in shared values. Stated too simply, a lamb has less to fear from a well-fed lion. Founded in 1992, Dunn and BSR assist members in fostering those shared values by providing expertise to companies addressing corporate responsibility. Participation in BSR is coupled, theoretically, with sincere attempts at responsible corporate practices. BSR membership dues are on a sliding scale based on revenues.
Participation is impressive, both in numbers and in name recognition.
Member companies represent nearly every sector of the global economy. Smaller companies that have won recognition for innovative initiatives, such as Aveda, Bright Horizons, Fetzer Vineyards, Gaiam, Honest Tea, Patagonia, and Stonyfield Farm Yogurt, account for a significant share of BSR's membership. BSR serves a much wider constituency than just its own membership. The site is organized into ten core areas, each with several subtopics. For each of these BSR offers introduction, actual models and contacts for these models, with sample policies, programs and links to other resources.