Given the many new immunizations in development and evolving immunization recommendations, there is an ongoing need for balanced, credible information on vaccines. Each of these key audiences looks at information on vaccines in a slightly different way.
Policy makers face decisions about protecting the public against infectious diseases.
Physicians and other health care providers need information that can help them communicate more effectively with patients about the benefits and risks of immunization. Journalists need expert input from credible sources to help them write balanced stories and provide the public with the best medical knowledge available. And third-party groups need materials to share with their members to help educate others in their community. The Vaccine Initiative will serve as an independent resource to provide scientifically based information on immunizations to each of these groups. Research Underway Audience research is the foundation of effective communication efforts.