But while most are going after the affluent consumer, some think that the real opportunity can be found in corporate gifts instead. It provides high quality, unique gifts for upscale shoppers. Although the inventory is limited, it appears to be carefully selected for the high end shopper. No discount deals here.
Prices are comparable to brick and mortar boutiques and upscale catalogs.
The enticement to customers is the quality of the products and the ease of purchasing them. More and more human resource departments are finding this a fast and effective way to reward employees and impress clients. Each section is then further divided to focus the customer's search to specific items. The 911 section has gifts that can be ordered before midnight Eastern and shipped that same day. They also have a section dedicated to corporate gift giving.