Cease Fire's ads claim that a gun kept in the home increases the chance of a homicide in that home by three times. Of course they never mention that, according to the 1993 National Self Defense Survey conducted by criminologists at Florida State University, 1.7 million times each year a gun kept in the home protects an American family from a criminal intruder. That's 216 times more often than a gun kept in the home takes the life of a an innocent resident of that home. That's the whole trick which advocates of banning guns use to convince the public that guns are too dangerous to keep around. They just choose what they think will scare you the most.
Statistics are funny things.
They tell you only what you ask them about. Suppose you wanted to convince people that guns are too dangerous to keep in their houses. You'd look at death statistics until you noticed that while lots of Americans who commit suicide at home do it with a gun, very few criminals who break into houses are killed with guns. By the time the news media are done with their spin-doctoring, pundits tell us that a gun kept in the home is 43 times as likely to murder a family member than to protect you from a burglar. I'm not exaggerating.