I showed my membership card, and I was escorted to a counter and introduced to my personal counselor. He pulled out a huge map of the United States and began to ask questions. Then he took out a marker and started to highlight a path on the map to give me the big picture of the journey. I left the AAA feeling excited and confident about taking the journey. Nor did Abraham or Moses.
Many people today see their lives as a journey.
Somehow we have failed to articulate Judaism and Jewish living as a spiritual odyssey. The answer is in the first pasuk , the first line of Parashat Noach and Lech Lecha . We've got a map. The organizing principle of this campaign is the assertion that a positive Jewish future can only be built on a meaningful Jewish present, that Jewish continuity in and of itself is a vacuous goal. Only if we dedicate ourselves to creating what Rabbi Jerome Epstein has called Content Annuities, investments in an enriching Jewish life today, can we hope for a strong Jewish tomorrow.