People perform better when they are in jobs which make use of their motivated strengths.
Organizations generally do not gather and maintain information on the motivated strengths of people, and as a result, make hiring and promotion decisions based on incomplete data. Promoting employees or hiring people on the basis of success in current and past jobs, with out understanding the reasons for their success can lead to costly mistakes. Organizations can maximize the use of money, time and resources by identifying and developing those with the greatest managerial and leadership potential. The cost of poor job fit is enormous not only for the company but also for the individual. This is im portant because job failure often results more because of incompatible operating styles than a lack of technical knowledge and experience - particularly in positions of management, leadership, and influence.