Dell is a market taker and it is going where the market is. Today, it is not about driving traffic to a single site, it is increasingly about crossing barriers, reaching out to the whole universe of sites which fit your demographic or business model. New software is powering this shift. Using cutting edge software and the XTML programming language to add an entirely new dimension to web sites can not only partner they can reach way into the back end of the partner site, so, in effect, the partner's entire spectrum of capabilities exists right there, ready to be used in real time. Writers get to write.
Marketers get to sell.
Everyone sticks to their core competency. We already have the vision of the Internet and the now and future networked economy. At this stage, it all comes down to execution and competition, who can do it better and faster. Michael Dell, who has installed a glassed in control center on the second floor of his new OptiPlex factory in Austin. At least until the next evolution of the Net, which could come at any moment.