This takes form in two dimensions - geographic and time. Because of the physical distance between the players in an organization, and the cross-national borders that interfere with the ongoing management of the operations, people from different cultures will necessarily be required to interact and coordinate their efforts. Likewise, there is a great distance between managers in the time dimension. One who lives and works in the United States cannot communicate directly with a counterpart manager in Tokyo unless one of them is willing to conduct a phone conversation in the middle of the night. His dimensions include material culture, social institutions, man and the universe, aesthetic, and language.
Material culture refers to the demand for goods and products.
Social institutions of a culture, i.e. business, political, family, or social class in nature, influence the behavior of individuals. The Man and the universe dimension has to do with cultural importance of religion and superstitions in dealing with others. Aesthetics include the art, music, folklore, music, and drama valued by a culture. Finally, a difficult and very obvious dimension of culture is its language. Even when one knows a language, the subtle nuances of inflection and non-verbal interaction affects communications.