O ne look at most medical journal ads aimed solely at physicians and you enter a parallel universe. A world where the reader isn't talked to the way you and I talk, and apparently, isn't listened to at all.
Most ads look and feel the same.
Few speak with a human voice. Fewer still are noted and read by physicians. Working with more than a dozen product managers on scores of biomedical products, Kaiser Communications consistently helped raise awareness and sales. Their big ideas, simply and powerfully stated, stand out like a cool, refreshing breeze through a stuffy old house. The Greeks imagined it.