Our clothes are designed by people who wear them. . . . We're trying to reach the woman who considers herself an athlete. To Ellen and Elizabeth, the word athlete has a very positive sound. Our first priority is utility. Our clothes are for people who really want to use them for strenuous activity.
Runners like to go to a race feeling like they look good.
The Moving Comfort product line is as attractive as the women who produce it. Bloomingdales is stocking Moving Comfort gear in its new specialty running departments. In June she will put on a series of clinics for Bloomie's in its Washington area stores. There's a certain pressure. That can take some of the spontaneity out of it.