Keep your testimonials in a quality binder with you during sales calls. You want to leave it behind for the prospect to look through. It is very impressive to place a large binder full of testimonials on a prospect's desk. Do the same on your web site . Word of Mouth Word of Mouth is the most cost effective form of advertising possible.
People get their best business through referrals.
Join a structured networking club for the development and exchange of quality business referrals. And remember, you have to give to get. You have heard of voice mail. Well, let your prisoners out by offering your fax machine number and electronic mail address. Your callers are trying to communicate with you and might benefit by using another method more appropriate for detailed information.