Traditionally, developing an online store took a full time development team two to six months at the cost of tens of thousands of dollars. This impeded many small to medium sized businesses from selling on the Web with a competent secure solution. Imacination has leveled the Web sales playing field allowing small to medium sized businesses to compete with large businesses for sales on the Internet.
Merchants can fully customize their store appearance and operation.
There's no need to purchase additional expensive software or hardware. Easy templates allow store owners to support various transaction bureaus. Customers can return to interrupted shopping expeditions without losing the contents of their shopping cart. Store owners can easily create any search configuration they choose. Contextual searches allow customers to scroll through product detail pages without needing to return to a product list.