The College Marketplace Let your students plunge into the real world of business management Marketplace is a comprehensive business simulation which integrates all functional areas of business. Thus, it enables students to understand how the pieces fit together as a coherent whole. Each decision period has a dominant activity linked to a set of decisions which take the students through the business life cycle. The consequences of the students' decisions are quickly reflected in the simulated Marketplace .
Students learn to adjust their strategy to become stronger competitors.
The Marketplace promotes experiential learning by encouraging students to develop hands-on skills in marketing, management, finance, accounting, and manufacturing. Over the course of the entire exercise, the student's understanding of the linkages among the functional areas of business grows at an exponential rate. Today's decisions were shaped by yesterday's decisions, and tomorrow's decisions will be shaped by today's. The decisions and issues which the students encounter are at the tactical level of an organization. This detail provides disciplinary depth as well as cross-functional breadth to the learning experience.