We don't over claim the product's qualities and we don't over price. The continual emphasis on product safety and effectiveness is the reason he isn't concerned about competition. But he acknowledges the increasing number of companies cashing in on the trend. When we started importing Ayurvedic products, it took three months to register the items. Today, it can take more than a year because there are so many products vying for entry.
Pockets of resistance exist, especially among medical practitioners.
It's the same type of paradigm change we're dealing with. Because certain diseases are considered incurable, if I say that after taking a herbal medicine, someone in the early stages of a certain illness no longer shows manifestations of the disease, and therefore can be said to be cured, my colleagues laugh at me. However, the veteran shrugs off the sceptics, quoting results that he says have been duplicated time and time again in different studies. According to Dr Chandra, the facts are that the results of clinical trials prove that herbal products are effective. Oze's biggest problem with entering new markets is the time-consuming process of registering its products.