If a product line changes or improves, or if you add new products or services, your current customers will be informed. If certain items are temporarily out of stock, you can save your customers time and frustration by informing them of this, along with the day you expect the items to be available again. Offering them general information about your field You can set up pages with links to information or news articles that you feel would be of special interest to your clients. They will be coming to your site because they believe you may have something to offer them. Finally, keep in mind that on the Internet, the 'balance of power' between buyers and sellers has definitely shifted toward the former.
People can compare the cost of competing products and services all over the world in seconds.
We therefore feel the most effective strategy is to inform and to help buyers , rather than trying to distract them with flashy graphics or inhibit their efforts to gather information without fuss. People will naturally end up gravitating toward co-operative sites, not toward those that resist them.