Graphical Design Exaggerated emphasis upon graphics and special effects weakens the message and interferes with the communication of content and ideas. There is no attention paid to visual design criteria such as balance, proportion, harmony and restraint. There is some tendency toward random use of graphical elements. Design elements and content combine effectively to deliver a high impact message with the graphics and the words reinforcing each other. The combination of graphical or multimedia elements with words and ideas takes communication and persuasion to a very high level, superior to what could be accomplished with either alone.
Product is equivalent to that seen in top-quality business or news communication.
Communication Design Pages or slides are either confusing and cluttered or barren and stark. Pages or slides are difficult to follow, but some planning and organization is evident. Pages or slides contain a consistent design and sequencing of information.