Some larger papers are considering adopting a similar approach based on Sunline's success. Journalists don't need to panic about these trends. No news publisher that I've interviewed on such topics dismisses news as a strong online draw. Just think of the differences in the various media types to understand why news doesn't and cannot dominate the online environment. The Web is a giant, worldwide marketplace, within which activities too numerous to count take place around the clock.
News is but a tiny sliver of what the online medium is about.
Take heart, journalists. In recent columns I've discussed various models for using e-commerce to raise additional money for news sites' charity drives this holiday season. Chatters who submit questions will be asked to pledge a donation to Tech Corps, a national non-profit organization which helps educators use technology effectively in their schools. To receive these regular reminders, sign up here . If you prefer to receive the entire column, you can have it delivered to you as an HTML e-mail message whenever a new column is published.