Users will also be able to purchase tickets online to selected shows as well as buy show merchandise online. In addition, users will have a community area to chat with fellow users, stage actors, playwrights and reviewers about various shows and exchange information. Plans also call for a special Broadway travel area that will promote various theater travel packages.
Plans are to sell sponsorships to consumer-oriented companies targeting affluent consumers.
Launching this new 'sibling' brand means that we can ultimately perform the same functions for live theater as we do for movies. We have the expertise and infrastructure in place to build the premier, global theater web site for those interested in theater everywhere, and this is an exciting strategic move for us.