There are close to 100 hotels and guesthouses in and around Hua Hin with over 3,000 rooms with more opening all the time. The active fishing port guarantees fresh seafood and Hua Hin has it all, including dishes not found in other parts of Thailand. There are many styles of restaurant, from a row of large, brightly lit establishments with extensive menus along the beach near the pier, to small stalls at the lively night market specializing in only a tasty dish or two. While Thai and Chinese seafood reign here, there are also many restaurants offering everything from pizza and pasta to tandoori chicken and meat pies and other popular international dishes. Though there is a 5-star international spa in Hua Hin, I'm sure no one loses weight during their stay here.
Most hotels are no more than few minutes walk to the beach, the market or a friendly restaurant.
There are many shops selling local handicrafts, silver, silk, tailors to fit you for that custom suit, and dozens of photo opportunities. Bicycles, motorcycles and small jeeps can be rented from shops around the Hua Hin Bazaar, near the Sofitel entrance. Unless you have extensive experience dodging kids, bicycles, scooters and the occasional cow, be very careful when driving yourself. The white sand goes for miles from the Sofitel at the end of Damnoenkasem Rd. At the main beach there are umbrellas for lounging and vendors will satisfy your needs for drinks and snacks, and even pony rides, jet skis and a Thai traditional massage.