Efdex intrigued me. I spent a long time with the chairman. It was critical that our visions align, that I would have the leeway to take the company in whatever direction I thought was appropriate. We spoke four to six times before I took the job. You're now charged with building a global company at rapid speed, yet you have less than 200 people worldwide.
Size comes up as an issue.
People think that the larger the business, the more complex it is. That's often true but not inevitably true. I was convinced there was enough complexity to keep me occupied and keep me challenged. Everyone saw efdex slightly differently. All saw different benefits.