Poultry and other food groups, especially fresh vegetables and fruits, are becoming more important. The demand for dairy products is changing. Sales of low-fat milks are growing at whole milk's expense, and yogurt and variety cheeses are growing well. The brand-name food and beverage sector is virtually flat. Competition continues to spur innovation.
Scratch cooking is in decline.
The food-service sector is growing well. The industry changes continually, and shows trends towards higher quality and fresh products. They show growing concern about food safety and the environment. Food safety scares will occur. Concern about waste disposal will affect attitudes to packaging.