The campus will be a regional destination that attracts visitors from around New England and conferences from around the country. We have an opportunity to realize this vision. Goals Develop a campus image that identifies the University of Massachusetts at Amherst as the Commonwealth's flagship University, the leading public University in New England with a strong national and international reputation, and that complements the University's setting in the Connecticut River Valley. Create an environment that supports the mission of the University, provides a high quality of living for students, and inspires excellence in teaching, research and professional service allowing the University to be an economic engine for the Commonwealth. Integrate new facilities and resources within the campus core in a way that improves the existing patterns of land use, circulation, parking and open space.
Objectives Establish a clear sense of entry and arrival to the campus.
Extend the concept of the campus as a pedestrian environment. Preserve and enhance the quality of the landscape surrounding the Campus Pond. Limit the land area devoted to parking in the campus core. Maintain the campus core for academic development and locate non-academic uses on the perimeter. Remove negative campus icons such as the fence around the library.