This creates integration issues that both software vendors and end users need to address at the strategy level, before moving on to implementation that may require expertise not found within either organization. Thus, Ovum sees an increasing opportunity found in the services sector. This represents one and a half times the market for software and creates opportunity for everyone involved. The report provides a model for addressing Web content management, and offers both end users and vendors with market overviews, development scenarios, technology trend analysis, and detailed case studies. Andersen Consulting says pay higher salaries.
Research also quantifies the financial impact of a broad range of customer-focused initiatives.
The study quantifies the impact of initiatives designed to foster improved customer relationships and provides CEOs a roadmap for investing in the most profit-generating programs. Above industry average sales and marketing compensation is highly correlated with higher profit in every industry Andersen Consulting studied. The survey sampled the views of approximately 500 executives from more than 250 companies in industries that included chemicals, communications, electronics and high technology, forest products, pharmaceuticals, and retailing. Andersen Consulting studied more than 50 individual marketing, sales, and service capabilities common across most industries. Of those, the research revealed that fewer than half have dramatic impact upon financial performance.