As more people buy bananas carrying the Fairtrade Mark the more farmers, workers and their families will be able to benefit from the better deal that it guarantees. It is our clear responsibility to do just that. Consumers will be able to identify these bananas by looking for the Fairtrade Mark. This Mark is the only independent consumer label that guarantees products meet internationally recognised standards of fair trade. These bananas will be available in Sainsbury s from today, with Co-op and Waitrose following shortly.
Small farmers feel undermined.
If UK consumers buy Fairtrade bananas it will boost farmers confidence. In recognising that farmers want to take more control over their lives, the Fairtrade Foundation ensures bananas are bought direct from democratically organised small farmers organisations at a guaranteed price that covers the cost of production and a basic living wage. The Fairtrade Mark also appears on bananas from other countries as well as chocolate, cocoa, tea, coffee and honey. Bananas mean everything in the rural areas. A fair price might mean that, for the first time, farmers could look forward to getting further education for their children.