The national network is there for national advertising sales and the services of the business partners. The best way to gauge how the Pittsburgh market will play out, according to the analysts, is to look at the strength of the brand of the local anchors. They have the feet on the street on the advertising side. They have the content. They have a leg up on the broadcasters.
Newspapers are the best anchors.
The stations are great at marketing, but cannot possibly generate the extensive offering of content. Paige Beal, site manager for RealPittsburgh, said that while the analysts may be correct in talking about the market in general terms, the TV station affiliation has worked very well for RealPittsburgh locally. We continue to rise and continue to grow. The stand-alone shop strategy with our affiliates has worked very well. There is only one other city in the United States where both Cox and Real Cities compete where the Real Cities site is anchored by the city's top newspaper and the Cox site is anchored by a television station.