To get to a Web site, computer users need to have an address to type into their Web browser. In the case of Forever Vinyl, for example, Neuman registered his company as a domain name. Domain names can be registered online at rs.internic.net. It takes from 24 to 48 hours for a registration to be processed, Klingenburg said. Get your Web address listed with search engines.
Search engines are basically Web sites people use to find other Web sites.
A computer user typically conducts the search through the use of keywords. Search engines are considered the primary means of publicizing a Web site address. People setting up a business Web site also needs to decide if they want to hire someone to create the site or do it themselves. Neuman of Forever Vinyl decided on the latter alternative when he created his Web site three years ago. Neuman, who was already a computer hobbyist, spent a week learning how to write HTML, which is a set of rudimentary codes used for designing Web pages.