Sprint used SAS' award-winning data management and analytical technology to fortify its initiatives for customer acquisition and retention.
Sprint uses marketplace and customer insights to identify, acquire and retain valued customers.
Customer retention and up-selling are measurably higher. Using SAS, Sprint's Global Markets Group developed the MkIS MarketMine application. With MarketMine, Sprint's database analysts now perform precise market segmentation, trending and modeling, customer analysis and reporting using centralized customer data from disparate sources. We've reduced churn by keeping these customers satisfied. About Enterprise Computing Awards SAS presents its Enterprise Computing Awards annually to organizations that best illustrate the use of SAS software to meet business goals.