It may take a bit of probing, but we have never met a client who didn't have something of personal interest that could make his or her company more appealing to the media and consumers. Perhaps an after-school job led to an adult career. Maybe lessons learned from personal adversity contributed to business success. A previous career, a hobby, or a passionate cause can all yield ideas that add a special ring of truth to company communications. Here are a few ways.
Press releases offer opportunities to relate soft messages as well as hard news.
Quotes from executives are a good way to explain the emotional side of any business decision. Such a comment says as much about the company's values as it says about Joe's. A big budget is not a prerequisite. Not only did the client get some good applicants, but their effort also made the front page of the Sunday paper. Today, Web-based events that can be publicized to online and offline audiences.