In the UK, where the brand launched in 1985, there are more than 210 stores. Two Way TV is a channel of interactive games designed for the television. These include arcade games, trivia challenges, word puzzles and observational games that are refreshed every day. The Crystal Maze are also joining the channel as interactive games. People spend just over an hour with the channel each time they play giving Two Way TV a four per cent daily reach.
Players can compare their score with others on the network.
Some games offer cash prizes and cost between 50p and 2 to play. In 2001 Two Way TV will offer enhanced TV programmes that enable viewers at home to play along with broadcast programmes. In the UK the Two Way TV channel is available to NTL and Telewest digital cable subscribers. It will also be on digital terrestrial broadcast platform ONdigital in spring 2001. Way TV Australia runs on the Austar satellite service.