Last week, we discussed the product or service your business offers or will offer. This week, we will look at how to present your business and its products and services to your customers.
Marketing is more than just selling.
The first step in developing a marketing plan is to gather good intelligence. Determine the number and size of businesses that offer what you are offering. Quantify the demand. Determine the characteristics of your competition and your industry. Then you must decide if your business will follow this trend.