Most people respond to standards and incentives.
Incentives are routinely used to encourage desirable behavior. Standards with incentives work in many organizations including business and universities. Because they expect later compensation in money and prestige, ambitious college students strive for academic performance. Students hope to be recruited by a major corporation or for admission to a top graduate or professional school. It seems a good time to raise the question whether incentivized standards can work in schools as they do in much of the rest of society.