In order to see something one needs to look at it not true the lens of culture, but directly. The lens of culture influences how people look at objects. Like in the commercials, the economic lens of culture encourages the consumer to look at how useful some commodity may be. However, one does not truly see what is being offered until one removes the lens and thoroughly examines the situation. Redclift and Woodgate suggest that because of these culture lenses humans cannot see nature easily.
Society creates almost an invisible line where what is unnatural seems natural.
Often people do not realize the existence of the line. When one believes that nothing is wrong then change is difficult. Because people do not recognize the disguised dichotomy, they tend to follow whatever direction society leads them. This blind acceptance elucidates society s preference towards pastoral images because of the blurred dividing line. As William Cronon suggests, society draws an invisible line where the city and country share economic production in order to sell goods.