Now the challenge is getting the numbers and knowing when to ignore them. In its Alice e-book, the bottle marked 'Drink Me' increases public freedoms but the cake marked 'Eat Me' strengthens control over content. Adobe's efforts to find the right balance are laudable. By Robert Levine Hey man, if you wanna succeed in the new economy, follow the Grateful Dead. Making sense of it all isn't easy - but it's key to survival.
Most retailers devour marketing and inventory data to try to boost sales and reduce costs.
Electronics giant Best Buy has gone a step further by reinventing itself around the flow of information. By Elizabeth Krieger 3 types of analysts tell just what it's like to be in their shoes. How analysts did forecasting online advertising and e-commerce. By Genia Jones Forget about smoke and mirrors. Analysts construct estimates by crunching numbers, sifting research and making educated guesses.