RocketLinks offers the most cost-effective advertising alternative on the web, with targeted advertising where YOU decide what to pay. Advertising your onsite business is still critically important to many budding Internet entrepreneurs and marketers. I have avoided discussing it to date because I don't consider myself an expert and because the Internet is full of newsletters, articles and Spam email on how to advertise your site. Even so I have done my fair share of advertising from trade shows, magazines, ad agencies, banner ads and cold call telemarketing. My first suggestion is to try to get someone that enjoys sales and marketing involved with your operation.
Many entrepreneurs are specialists in a particular field.
They are great designers, software developers, wine merchants etc., but not necessarily good promoters. If you don't enjoy it not only will you likely be bad at it, but you will also waste a lot of the time you could otherwise devote to the things that you are good at. Whether finding sales and marketing help is possible or not, it is still important to have a good grasp of what is going on. Advertising can often be the single biggest expense you have. You need to know where the money is going.