I can combine things from different pages in the catalogue. And it works great, so long as two things are true. First, that you really are providing the same or better functionality, which means very fast communications. Second, that it's the sort of thing you want to buy from a catalogue as opposed to a store. Every day, there's a stack of catalogues in the mail, but most of the stuff you buy is not from catalogues.
Most people still go to stores.
Well, it's the same in the securities industry. That's why you want human beings. Most of PSA's smaller dealers could call us up to buy and sell. They could do automatic execution. The cost is zero.