Competition will be fierce. Still, ease of accessing the Web site is a plus for Williams, although how many fans will be willing to log on is still uncertain. Williams is building marketing partnerships with sponsors and advertisers. One sponsor, Demeyere, provides the cookware. The Webcast allows her to demonstrate the actual cooking of the recipes, not just posting a recipe with still pictures.
People actually see what to do.
With Webcasting Williams can reach people from all over the world, so she plans to expand her repertoire of recipes. I may look for more international recipes since I will have an international audience. Maybe I will try French. The only girl among three children, Williams was often left to clean the dishes. Her mother started teaching her how to cook when she was 9 or 10.