Integrated Marketing Communications Links will lead you to the glossary definition of this term Integrated marketing communications is the coordination of promotion and other marketing efforts to ensure the maximum informational and persuasive impact on customers. The process of communication is inherent in integrated marketing communications. The communication process involves several elements, including the source , the receiver , a medium of transmission , feedback , and noise . In the communication process, the source converts the message through a coding process , while the receiver engages in a decoding process to receive the message. Many impediments can affect the communication process, including channel capacity .
Promotional objectives vary from one organization to another and within organizations over time.
Promotional efforts can be used in numerous ways. Advertising is a paid nonpersonal communication about an organization and its products transmitted to a target audience through a mass medium. Personal selling is paid personal communication that attempts to inform customers and to persuade them to purchase products using tools such as kinesic communication , proxemic communication , and tactile communication . Public relations is a broad set of communication efforts used to create and maintain favorable relationships between an organization and its public. Sales promotion is an activity or material that acts as a direct inducement, offering added value or incentive for the product, to resellers, salespersons, and consumers.