As you become comfortable on the Web, you'll become familiar with the brands that can be trusted. Ask your Web-savvy friends if you're not sure. The online versions of publications you trust, such as The New York Times and Entrepreneur , are as trustworthy as their print counterparts. If a site hasn't been maintained in six months or longer, the information is old news. In Web time, immediacy is just as important as accuracy.
Sponsored sites have an obvious slant.
The fine print at the bottom of the page will quickly reveal its creators. When there's a financial gain to be made from a Web site, you should question its content. Find the business of your dreams at Entrepreneur's Opportunity Finder . Categories Main Menu Business Svcs. Food Home Services Personal Care Professional Retail Specialty Prod.