We're taking it day by day. More companies choose chartered flights Related stories Firms brush up on reserve rules Insurance industry looks to next claims Banks stay strong through tragedy Ads walk a fine line in sensitive times Full coverage of latest attack news Others have pulled ads deemed inappropriate but are running others. And some have created special messages for this time with a patriotic flavor. Marketers are being just as sensitive about the programming environment in which their ads run. Any doubts and they walk.
Sensitivity is a change of heart for some advertisers.
Many had turned lately to special effects or irreverent, dark comedy as a way to get attention. Such ads seem unsuitable today. The New York agency, known for edgy humor, created ads for Mike's Hard Lemonade. We are going to have to figure it out. The agency isn't the only organization trying to figure it out.