Hopes are now high for a peaceful ending to the standoff. Renomination really - Strom Thurmond from South Carolina is the oldest Senator ever. He'll be 100 when this term expires.
Motives are unclear.
Some speculate they just want to force beer and wine ads off TV too. Health groups are critical anyway. In the finest 1990's legal tradition, the suit goes after Lisa Marie, Diane Sawyer, ABC, and Disney too. How about the day before.