Be careful though - you only get one first impression. Don't make it sloppy. The costs to develop your own web site vary based on the equipment you have and your own technical skill. If you have the equipment and the skills to use it, you can have your own web site. You will need a way to lead people to your site on the Internet, and one of the best ways to do so is to actively gain positions on the search engines.
People surfing the Internet find various web sites by entering key words or phrases when searching.
It is important that the web operator is actively gaining presence on these engines, and to do so will require some additional web research and savvy. Links and affiliate programs are also important, but these tools need to be used very carefully. If you don't have the skills to design a web site, you will need to hire a web designer. A good independent web designer will be able to create a site for you. Prices vary depending on whether you want a Mercedes Benz or are willing to be satisfied with a Pinto.