It will not be the last. But first, those walking the path to the broadband future like At Home and Excite instead may find themselves taking a stroll down memory lane. Get ready for a replay of the bundling battles of a decade ago. Now, the stakes are higher, but the recipe remains much the same. You have to transform the experience in the home.
More partnerships are inevitable.
In fact, Lycos last week acknowledged it is in negotiations to sell a minority equity stake to an unnamed media partner. Industry speculation has linked Lycos with a wide range of potential allies, including Time Warner, CBS, News Corp. and Viacom. But Lycos is not alone. It's still unproven that the Web can handle the kind of traffic that would be created by the widespread adoption of broadband services. Yet, that can change quickly.