I also check to make sure the site remains registered with the search engines, update the registrations if necessary, and check the position of the site in the search engine returns. You may also want to schedule monthly intelligence gathering efforts to check up on your competition or your position in the market. When this information has been collected, the site is modified to meet the new conditions. A periodic review can be a telephone call to discuss how things are going with the business, especially the sales resulting from web site visits by customers you have talked to. Or it may be a visit to your work site or a visit to a customer to collect information to be placed on the web site.
Satisfied customers are very good advertisers.
I maintain a menu of these activities and provide a periodic report. Monthly Web Survey Checking how the site is doing with the search engines is an important monthly activity. If you have competitors who are on the web, they may have discovered how to bump your web site down in the search-engine find list. This has to be doctored to insure the best possible exposure of your web site. It may require adjusting the design of the web site to better fit a search engine's requirements, which change frequently.