The Food Standards Agency has slammed a proposed anti milk campaign aimed at children as an irresponsible publicity stunt. The Agency s Deputy Chair, Suzi Leather, said she was appalled to hear about plans by vegetarian pressure group PETA to target schoolchildren with cards linking milk consumption with ailments such as spots, phlegm and obesity as well as more serious implications such as cancer.
Milk is a particularly good source of nutrition for young children.
It would be a tragedy if as a result of this reckless publicity stunt children stopped drinking milk. Milk is the most nutritionally complete food, containing nearly all the constituents of nutritional importance to humans. In particular it is essential for the development of strong healthy teeth and bones in young children. I am also very concerned that young girls may be influenced by this knowing full well the consequences of Osteoporosis in later life.