Nothing fancy, just rooms and furniture layouts drawn to scale on graph paper. That builds a lot of confidence in our salespeople and in our store. If customers call first, we ask them to bring in room measurements. Sometimes we send them home to get measurements and occasionally we make house calls. Our customers don't want to make a purchase mistake and we don't want them to either.
Salespeople speak about function.
Brothers Jay and Charles are very hands-on in their approach to sales. They tend to rely on personal coaching rather than formal sales meetings. Salesperson turnover is not a problem at Bedroom Concepts. Charles suggested that this is due to the fact that they take great care when hiring. They look for salespeople who are likely to care about their customers and provide a high level of customer service.