We knew it was something the public would find absurd. It was a great target because all they were doing is creating victims and not helping anybody. It defied common sense. We tried to talk to the folks at the Museum of Natural History but they refused to talk to us and that's when we started our campaign. We stayed with it for a year and a half.
Persistence is everything.
If you target an organization, you stay with the target until you finish. We did demonstrations every weekend. We pressured all the donors to the museum whether they were city government, or corporate donors, or just individual donors. We just pressured everybody to get the museum off these animal experiments. We were getting quite a bit of media coverage, and about 120 members of congress asked the National Institutes of Health what on earth was going on.