Many places will host the equivalent of a yellow pages ad for a small business. On it, things like directions, store hours, and an email address can be displayed. This can be a perfect start for a small business but wouldn't work for a company like Microsoft, because the customer's expectations for Microsoft are much higher based on their brand name and high profile. It all revolves around what the customer's expectations will be for your on-line presence. By day he writes software, and by night he weaves words.
Time has to be given to finding out what's new on the Web.
It will do wonders for your basic Internet knowledge. By not thinking things through, a business can alienate the customers who are excited about the business being on-line. It will most likely burn bridges which cannot be repaired even if the business put more emphasis on it presence on the Web. This is the challenge facing the small business owner who wants to be on the Web. A poorly thought out site can be disaster on the relationship with the customer but a site which has tons of bells and whistles could very easily put the business in great debt.