They produce flyers and distribute them throughout their communities, publish annual reports with illustrations, interesting narratives and statistical profiles, and make budget presentations to community groups, city councils, etc. Some libraries address the value of the library by developing information that shows how much bang a citizen gets from her buck at the public library. These projections outline the dollar value of library services to the community. The effectiveness of these methods varies enormously. If the public library of the 21st century wants its message heard throughout the state, it is necessary to use mass media outlets.
Statistics show that a majority of people get most of their information from television and radio.
This means that they acquire news in brief, fast-paced segments. Entre to mass media can be difficult for many libraries. However, production of effective PSAs for TV and radio should be done by professionals, with content advice from practicing, front-line librarians. In our regionalized media markets, it makes good sense to regionalize the library's messages and produce PSAs that have generic appeal throughout the specified area. The public library needs to be seen as more than a people's university, a children's center or information depot.