In the past, some of the biggest sellers on campus have been, radio and stereo equipment, music tapes, car repair manuals, study aids, self-improvement books and tapes, school fads of various natures and any kind of special or different steins for drinking beer. Any new idea or product you may be able to come up with could be very advantageous to you in the form of increased sales. Advertising in the college bulletins and newspapers gain more results during the first three days of the week. When ordering advertising, it's best to specify that your ad appear in the Monday-Wednesday edition. Thursday is O.K., but Friday is definitely out.
Minds seem to drift toward plans for the weekend, leaving little interest for purchasing.
Write to the following list of publications. Ask for their ad rates and circulation. All of them will respond to your needs and many of them will call you and discuss whatever plans you have for advertising. They will work with you to try to see you get the most response from any type of ad you may run. You cannot beat the circulation of prospects reached for the dollars spent.