Ralph's supermarkets employs the use of membership cards which provides members with discounted groceries on certain ticketed items and allows the company to track purchase patterns of its customers. The cash register automatically computes the discount after each product has been entered into the computer. A. Product Identification Services B. Universal Product Code C. Unilateral Product Identification D. Product Tracking Code E. Market Product Coding 17. A. Utility and positioning B. Validity and reliability C. Qualitative and quantitative data D. Time and cost E. Scope and standardization 18. During the pretesting phase, researchers may ask research participants to rank several advertisements in different categories.
Respondents often rate the ads that make the best first impression as the highest in all categories.
A. Sales tests are difficult to use unless advertising is the dominant or sole element of the marketing plan B. Sales tests cannot accurately account for competitor's activities C. Sales tests may not account for seasonal shifts in purchasing behavior D. Sales tests can be costly and time consuming because sales results may not be immediate E. All of the above This is the end of the test. When you have completed all the questions and reviewed your answers, press the button below to grade the test.