The company now has five employees and has earned a reputation for doing extraordinary things substantially on time and in budget. This group tries to do things as well as possible given the constraints of money and materials. And Dave modestly shares that he wishes he could say he had a plan, he just recognizes certain opportunities and follows them until they're exhausted. Meanwhile, he sits sipping a porter surrounded by art books, new computers, various metal odds and ends and a wall of fame illustrating the portfolio of the shop. Reification is the perfect example of a working studio of artists who are making a living doing what they love to do.
Personal relationships are much riskier than business.
We don't have to do much work we don't want to do anymore. We can pick and choose. I don't like. I've learned to make sure they're serving the organization rather than trying to become the kingpin. Also, I make enormous mistakes and that's why I know so much.