Culture is exportable especially in this country where you have so many cultures. Both men believe, however, that as a content site Generation A must think very carefully about its business model. When it comes to making money the company has two main strategies. Firstly, it wants to generate revenues through e-commerce. The company has also signed a deal with a major pharmaceutical company to set up a discount drug store on site.
Users can fill prescriptions as well as buy products like shampoo or razor blades.
Secondly the company aims to make money from advertising and sponsorship. The idea is to get the eyeballs. When you slow that process down many companies will become profitable. Though the site does aim to attract traditional banner advertising, it also plans to find corporate sponsors for its different sections. The travel section, for instance, could be sponsored by a cruise company.