But I quickly learned that that is a bad model for a web site. After all, Tim Berners-Lee invented the World Wide Web and never made a penny from it. So I have been giving it away and it has worked like a charm. This is the most popular bead site in the world. We are the bead destination site, the bead portal or whatever.
Most advertising space is filled up.
And then there are affiliate programs. Sign your web site up, put a link to them and you will be paid either a tiny amount per visitor or a commission for someone buying something. It is a clever idea. Amazon has become the biggest on-line book, music and video seller with some 400,000 affiliates. There are lots of affiliate programs and several affiliate markets that combine affiliate programs for web site owners.