We have been collaborating with them. Other companies are showing interest. These include MRF, UB, Mobil, Elf Oils and a few more. The automobile industry has grown rapidly over the last 10-12 years. Having become an integral part of the economy, it is also becoming a part of Indians' mindset.
People now know what torque and gear rotation are.
All this bounces off into motorsport. As the automobile industry does better and better, it begins to promote racing and as there are more and more people who can afford to buy cars, they become increasingly enthused by the sport, watching it and joining in the excitement. As this customer base grows, it becomes more attractive to sponsors who want to tap into this base. Well, the lap sizes vary from 300 m to 1 km. For 300 m, we charge about Rs 12 to 15 per lap.