This course will also stress the use of the computer as a communication tool. Individual group projects will be assigned that will advance the student's techniques. PUB 606 Book Production and Design 3 credits This course is an exploration of design and of production processes, materials and techniques for generalists as well as for students interested in production and design careers. Cost factors, quality, technology, and aesthetics will be discussed while keeping one eye on influencing profitability. Topics include minimizing paper waste, the advantages of offset and rotogravure printing, the effect of makeup on readership and costs, and setting distribution strategies.
Students work on cases and visit a separation house.
PUB 608 Financial Aspects of Publishing 3 credits Provides an introduction to accounting principles, financial statement analysis and the concept of internal control. Discusses the revenues, costs and financial practices of book, magazine and newspaper publishers. All aspects of publishing are covered, including the use of computerized systems in the management process. Acquisition procedures, production, marketing and distribution methods are discussed utilizing specific information systems. Students are introduced to these technologies by demonstration and some hands-on exploration of the publishing aspects of the World Wide Web and the electronic book.