For me it is, yes. Marketing has changed. You had the same old thing, year in, year out. Now, you can come into the various garden centers and you'll see a lot of different plant material. The overall picture is changing.
People are more educated.
I hope that the wholesale nursery industry is waking up and saying, hey, we cannot sell these plants for the same price we sold them for 20 years ago. And you look at everything we have to buy. A lot of these nurseries are still looking at the same price lists. There are places in the industry now that are coming up on prices.