Health Care Direct's Internet Services Group was created in 1995. Our philosophy has been that the World Wide Web is emerging as one of the most powerful direct marketing tools available to medical marketers. Our purpose is to help companies design and implement marketing strategies, using the Internet as part of the media mix. Our Internet activities also extend into the realm of market research. Companies can use the Internet as a tool to further define their markets.
Web sites serve as excellent qualified lead generators and market research interfaces.