Whether your business or organisation is large or small, a web site gives you the opportunity to compete on an equal footing. And all this at a cost substantially lower than that of traditional advertising and marketing methods. Having a web site shows that you are up with the play. Marketing on the Internet is mainstream in many industries. If you don't have a web site, it will be noticeable, and you may be seriously disadvantaged by competitors who do.
Web sites have many advantages over traditional marketing and advertising methods.
They're always available. At any time, potential clients can simply look at your site to find out about your company and your service. This enables you to make your information available to a huge audience without paying for mass media coverage. Web site allows you to present your goods and services in new ways - you may be able to include actual examples, or graphic or interactive representations, of what you offer. Unlike brochures, a web site is easily kept up to date because it's easy to change.