Long and thorough. If you own this child at an early age, you can own this child for years to come.
Public education has an agenda that is already crowded enough.
When we become marketers and distributors, we confuse our mission. Yes, schools need money, but turning to commercial sales for income is a cop-out. It sends the message to our voters and legislators that we can let them off the hookthat advertising and sales of consumer products can fill the gap when it comes to supporting education. As companies seek to build brand recognition and brand loyalties, schools have become an attractive new frontier for marketers pitching their wares. The following excerpt from a letter sent to the principals of School District 11 in Colorado Springs, Colorado by John Bushey, the districts director of school leadership demonstrates just one effect corporations are having in our schools.