In composition, the writer uses repetition of key words and transitions to link ideas together and to make the paper flow smoothly. Another trait of style is appropriateness. The author uses different kinds of sentences and vivid verbs to make the paper interesting to the reader. The spoken language always precedes the written language and the written words are the products of speech. The fourth element is memory.
Memory has more impact in The last canon is delivery which in composition is known as presentation.
This element also has a greater effect in oral speech than in written one To make an effective presentation, the author uses good examples, defines the terms in the paper clearly, and uses appropriate language. Therefore, the author has to make sure that he does an extremely well on presenting his text or else he will not be successful in informing or persuading his audience. Grammatical correctness deals with expressions used by the speakers and writers of the present time. Clearness is the quality in style used to convey a thought to the audience by using appropriate words and arranged in the way the language permits. Force is the quality that chooses the best expressions and arranges them in the most effective way.