Perception can be as important as the actual value of the product or service being offered. If potential customers perceive your price as being too high, you'll end up without a sale. By comparison, if buyers perceive something as being too cheap, they'll worry that it may be inferior in quality. Above all, be careful not to sell yourself short. Remember to add enough to cover the hours of unbillable time you spend marketing and administering.
Most home businesses multiply their hourly wage by two or three to cover overhead.
Conversation space with chairs or a couch where you can collect your thoughts or hold meetings. Storage space for filing cabinets, books and reference materials. Shelf space for supplies and infrequently-used equipment. Large work space for activities such as assembling materials and doing mailings or shipping. If you don't have a separate room that can be designated for your office, choose a location where you will be disturbed the least.