Good graphics and colors on a page will always tempt me give it a second look. I do not particularly like scrolling, especially scrolling across the page. Across scrolling may be one of the things that I really dislike when I am on the web, even if it is just a little bit. In following with the rules of Black, a page should be designed to fit on a 640 x 480 monitor. A little bit of vertical scrolling is fine for me, but if I land on a page that has long scrolls, I would be put off and become disinterested in what the page may have to say.
Research proves right.
Reading online is very straining on the eye and time consuming. It is definitely true that we skim most text and read only the part that we find applicable to what we are searching for. To the left of the main page, there is a column where there are many links to the different stories and topics on the site. The main stories with pictures are placed in the middle with links to the articles. In keeping with the theory that we scan a page from left to right at the top then cross to the left side and down the page, USA Today has used this technique to keep visitors to its page interested.