Consider using redundant links for critical information. Go with users' expectations and search the whole site. Users tend to believe that links will take them to another page in the same site. They don't expect a link to scroll them further down the same page. They don't expect to leave the site when they click on a link.
Users look for logo to make sure where they are.
Scrolling and Waiting Minimize scrolling Users may not look below the fold. Location, location, location. If users can predict the exact location of an item, they will speed their mouse over and wait to click. Put frequently used information in highly predictable places. Links Text links are more important than image links to users.