To subscribe, click here . For instance, a woman reading an article about a new cancer drug can scan a bar code to find related Web content with more information about the drug. The paper is establishing links to all kinds of content, even its obituary page, which Alan Seim, the paper's director of Internet operations, called one of the most popular parts of its site. It gives our readers a real extra.
Readers use a penlike wand to scan the bar codes.
GoCode is distributing the wands free in the Charleston area. It has given out 100 so far, and plans to give away about 3,000 within the next few months. They want to get them in the hands of subscribers with different types of computer set-ups. The company could sell the devices later, he said. It holds letters, numbers, sentences, and paragraphs, and is designed to work within a publisher's standards.