By constructing an A.S.K., an Automatic Sponsoring Kit. This kit can be duplicated and used by our distributors to present our business opportunity's facts, concisely, truthfully, and with a minimum of complication. We might also include a product catalog, a new distributor application, and a product sample to complete our Automatic Sponsoring Kit. These additional items are all available from your MLM company, so we'll just concentrate on the audio cassette tape that explains our company's story and why the prospect should join our MLM program. Well, we could have substituted a video cassette tape instead of an audio cassette tape.
Videos have some advantages.
A picture tells a thousand words, so your video can show and tell more of your company's story. A professional quality video is impressive to prospects. However, videos have many disadvantages. First, let's look at cost. For that kind of investment, you could bribe your entire neighborhood to join your MLM opportunity.