Burchfield's shop has been featured on local television stations, radio shows and in the newspapers for the shop's entertainment value and customer service. Customers from other markets are even taking notice. A woman from San Francisco called and told me that she saw my web site and wanted to bring the car in for an inspection the next time she was in town. But as much as the web cam keeps the customers happy, there is another important element to the formula, Burchfield notes. Partnering up with others in your industry.
Strategic partnerships can take a business a long way.
A customer's needs are simple, according to CompleteCar, a consumer empowerment company that advocates for the consumer and the repair shop. Drew Massie, president and founder of CompleteCar found that the shop owner isn't always equipped to answer every question and dodge every angry customer while getting vehicles repaired and back on the road. So, he's doing some advocating for both shop and motorist. The information is fed by our users and fills up with information. Now, the customer is better informed, and the shop owner and technician can do their job.