Now, we are in the high-tech era. We have grown to live with the unwanted direct mail and have considered them a regular content of the mailbox everyday. In fact, we already formed the habit going straight the trashcan and gave it a name junk. Some business opportunity offers, I can already memorize because they keep sending the same one. On the other hand, the telemarketers have more difficult time connecting with prospects nowadays because the line is being used in the computers all the time.
Nobody complains anymore.
What used to be a market nearing saturation, suddenly opened up like the rays of early morning sunlight reaching out markets wherever that electronic signal reaches. Here, in the Internet, they can reach anyone who has an Internet connection as long as they have an email address. No stamps just a few dollars for Internet connection and a phone line. The service is instantaneous no waiting and fear of losing the mail in transit. A wrong address is returned in an instant.