They also will be able to specify how and when they want to be contacted by marketers, and what type of information they want to receive. If physicians are like typical consumers, they don't know what information is out there about them. We want, one, the information to be accurate, and, two, to give them the option to manage it. Failure by physicians to participate will not stop HealthCarePro Connect from licensing the data it will collect from myriad sources. The Chicago-based company this month will launch an aggressive educational and promotional campaign to inform doctors about the service, Dr. Musacchio said.
Physicians have the choice of opting out.
Doctors can stipulate that HealthCarePro Connect can't forward any data about them to third parties. We hope that they won't. We hope they will understand the value of the program to them. For example, if doctors opt out completely, they would be doing themselves a disservice because they wouldn't receive important information such as drug recalls, said Ruske. It's the right information at the right time in the right medium.