That's what works best. A few years ago we were talking about the Economics of Abundance. Not what we do to or get from each other. Not how we control other people and other companies. Now it's time to get real again.
Marketing is a good place to start.
Anyway, the one thing I still have time to do is point to this interview with Kuro5hin 's Rusty Foster. Don't think I'll have time for much more in any case until I'm back in Santa Barbara on Monday.