Direct mail is an extremely important promotional activity that needs to be undertaken by every industrial marketer. It is a form of non-personalized sales call, which briefs the latest happenings in product development, application support that would be extremely handy to an industrial purchaser. For gauging success of a direct mail campaign, one must ensure the sustenance of such a campaign with a defined regularity along with the provision to have a response access to the supplier with his or her queries. Direct mail today is one of the cheapest ways of customer contact on a large scale. Good quality direct mail also enhances the corporate image of a company.
Trade shows are the other indispensable promotional tool for a marketer.
It is the forum where the supplier and the user come face to face for best assessment of each other. Public relation program is superb corporate marketing activity. A good PR program could be related to the growth of the industry, social commitment, non-business sponsorship etc. All the above promotional activities cannot replace the personalized form of selling that goes into industrial sales. However, promotional activities are necessary to enhance the productivity of the sales team.