These are just moments in time. You have that customer for just a very brief moment. The key to success is how you use that moment. Permission marketing is about building long-term relationships. Help people find what they want.
Permission weakens in the face of confusion.
You may love your web site, but chances are it's a horrible place in which to find stuff. Most online folks are not experienced Internet users. To you, it may be obvious how to navigate around your site. To others, it won't be. Whether you're selling information, a service, books, or road salt by the ton, there's something you can do to make it easier for your customers to use your web site.