Clear and practical summary of the PRC marketing research industry, clients, Respondants, sample design, sample selection, quantitative-qualitative mix, survey media, specialised services, time and costs, analytic methods and emerging trends. Agriculture is still the major economic base in many Asian countries.
Market research involves remote areas and language problems.
Eason's excellent article reports on how he managed a research project in Indonesia. As they say, things move fast in China. Good overview from one of the world's foremost providers of Omnibus Research. The extra considerations involved in administering omnibus research and tips. The growing use of telephone research, especially via CATI, and the feasibility of carrying out such research in each country.