Forget about new clothes, textbooks, and welcome-back parties. From the monsters of the National Football League down to the young high school warriors, fans will be able to catch all of the action from across the nation on new, pumped-up websites aimed at the broadband audience. In order to build up its broadband audience from the 300,000 or so monthly visitors it received each month last season, the NFL is bolstering its multimedia content. The league will launch NFL Films TV on its homepage, where fans can tune in to catch vintage films, highlights, and exclusive shows only available on the Web. The NFL has already produced more than 300 shorts from the Hall of Fame induction ceremonies in July.
People are excited about new players.
Fall is coming, kids are going back to school, and the focus on our new programs is right around the start of the season. Other new programs are aimed at the recently displaced fans who can no longer follow their hometown teams on broadcast TV due to regional game coverage. Those fans now have the opportunity to listen to the hometown team's radio broadcast, including the pre-game shows. But for many, listening just isn't enough. The league is also going to produce weekly packages previewing the upcoming week's schedule.