Without one, you are like a person in a dark room trying to find something. If you had turned on the lights, the odds are you would have found it a lot faster. Sure is, and those who view the current times in that perspective are missing a great opportunity. Just like the pyramids in Egypt, pyramid schemes have been around for quite awhile. The reason is simple.
People are greedy.
And the desire for quick and easy wealth is an invitation for a con man. Regardless of what kind of business you are operating, publicity is going to be the key to your successful business, products or services. Press releases are a one page story about your business or an event that is occurring or perhaps has occurred.