Consequently, very strong communication skills in speaking and writing are essential. Knowledge of the media is important. Courses suggested by your advisor outside the department may include writing, English, business, psychology, and sociology. A minor in public relations is available through the Park School of Communications. Job descriptions may include media specialists, writers, editors, account executives, speech writers, public relations managers and directors.
Salespersons work with the direct selling of goods and services to the public or another company.
In many situations, the customers have already purchased the product or service, in such cases, salespersons service or 'wait on' those persons. In other situations, the salesperson must stimulate a desire, or need, in the prospective customer for the product. Marketing and marketing research is closely related to sales. It is also related to advertising. This requires both research and field work.