We also have computer touch-screen surveys for both. And if we have trade and consumer attendees, we have separate surveys for both. Some show managers focus on exhibitors as their customers, overlooking attendees. Now the association has a buyer advisory council. Depending on the topic, show management selects either veteran attendees, newly elected school board members, or a mixed group, says Marketing Director Marilee Rist.
Some surveys ask respondents to provide ratings.
The way show management interprets those responses can determine their value. A fair or good became a negative. Only very good and excellent became positives. How a service star is born Good customer service is vital to the survival of any business. And the same service principles apply, whatever the industry.