Nearly eight out of ten college graduates say they read newspapers. Finally, something is common between the generations. Newspapers have extensive reach within all adult age categories. Six out of ten adults aged 18 to 24 read the paper as do seven out of ten adults aged 65 and over. Even seven out of ten U.S. teens say they've read a newspaper in the past week.
Newspapers also reach a broad spectrum of workers.
They overwhelmingly want to learn about all types of consumer products through newspaper advertising. Newspaper readership rises with education, income and job responsibility. Plus, newspapers offer unprecedented market reach and superior demographic targeting by delivering extensive penetration of U.S. households. It is the most affordable medium providing the lowest cost per contact of any major sales and media vehicle.