Once a user has surfed one of the Disney sites, they can easily find their way around any Disney sub-site. On the other hand, the JCPenny site has completely done away with this basic, regular, and structured navigation, causing confusion and forcing users to get familiar with entirely new navigation systems on other JCPenny sub-sites or sections. Therefore, it's difficult to find information on the site. The more complex and dynamic a site, the more crucial it is to create a consistency in the primary navigation. These attractions could be to new information, to important information or simply to information that need users' attention.
Most news sites use attractions as the primary content and as the alternate navigation system.
A lot of sites tend to tuck important information away at deep levels. It's easy to fall into the trap of creating sections and subsections, because the content appears to be in subsections. I have found it a healthy practice to attempt to push all information up in the hierarchy as high as possible, without creating clutter. However, I have found it a healthy practice to attempt to push all information up in the hierarchy as high as possible, without creating clutter. This means combining sections and not hesitating to provide content even on pages marked for links.