This series will act as a guide to addressing technology issues. For this series, surviving won't simply mean getting by intact. Surviving will mean making the most out of the latest advances. The answers don't come in the box with the computer. They come from being able to turn raw data into useful information.
Most marketers agree that information overload can be an overwhelming issue, especially in scanning.
The trick appears to be sifting out the nuggets of information that will impact store decision making. Gathering data is the first step in deriving useful information. A store manager can't analyze raw scan data. That's like giving someone a phone book and asking them to tell you something from the numbers. It's all about turning that data into information.