Sales will increase as more consumers learn how to find what they want and become comfortable that they won t be defrauded. Right now, technology is advancing faster than people s ability to absorb it, so it is difficult to gauge the retailer s and the consumer s learning curves and levels of acceptance. In the long run, the Internet will be a place where companies can conduct business more efficiently and effectively. Online sites will offer customers more products than they can find in their neighborhood stores, and the shopping experience will be fast and offered in an interactive and entertaining manner. The question in the future will not be whether the Internet is going to become a retail marketplace but how quickly it will occur and what form it will take.
Retailers expand offerings to lure shoppers online.
USA Today , p. B4. A recipe for web profits. Windows Magazine , p. 214. Holiday shoppers linking with the web. Net users doing more of their shopping on-line.