Danny Sullivan Danny Sullivan is a well known promotion expert specializing in the search engines. He is editor of Search Engine Watch, the definitive guide to search engines. It's about how search engines work, both from the perspective of webmasters and search engines users.
Many web designers create sites that go on to have problems being listed in the search engines.
This is because they often have not done some simple things that can greatly improve the chances a site can be found. The site covers the things designers and marketers should know about search engines, which are among the top ways people look for web sites. It also tracks how well they are adding new sites and important changes to how they are working. Much of this is also of interest to general search engine users. A search engine that isn't crawling the web often may have outdated information.