But this was the last straw. Bad trade, Steve. This is BS, too. The public will have no problem with it. Nor will Jesse.
Markets are conversations.
All Microsoft products with version numbers upwards of 2 are the visible halves of a vast conversation between Microsoft and its users. Marketing 102 is about doing the same with the rest of the conversation's participants, which in the case of the platform business includes other developers. What too few companies in the computing business understand is that successful adaptation over long periods of time requires constant and caring conversation with customers, users and developers.