When the defense mechanism fails and the consumer is overwhelmed by strange impressions, doom seems near. To call a halt to crippling indifference, a media diet is prescribed. The pressure exerted on world citizens to constantly adapt their own image of the world and put technological innovations into practice puts them into a permanent state of insecurity. The urge to create disappears, and we are merely able to react to the overwhelming array of choices. Data are no longer stimuli to interest, but an inimical barrage constituting a physical threat.
Sovereign media insulate themselves against hyperculture.
They leave the media surface and orbit the multimedia network as satellites. It conceals no longing for a return to nature. They do not criticize the baroque data environments or experience them as threats, but consider them material to use as they please. They operate beyond clean and dirty, in the waste system ruled by chaos pur sang. Their carefree rummaging in the universal media archive is not a management strategy for jogging jammed creativity.