And you see it in cars. There are far fewer very basic, low-cost cars on the market than there are upscale cars. So, if a person doesn't want to participate in upscaling, it becomes more and more difficult to do that. My sense of this is that people operate with a pretty complicated contradictory, ambivalent relationship to consumerism. The farther away from themselves they are looking, the easier it is for them to see it.
People derive a lot of benefits from all the consumer goodies they buy.
So they keep on buying. But they also see the larger impact of this consumption on our society and our culture, and they don't like it. They're very worried about our values. They're worried about the bigger picture, even if they are acquiring all kinds of things for themselves. I think they're less aware of the ways in which it might affect them.