Getting The Most For Your Money Portal advertising, although less expensive than traditional media, isn t available for a song. Portals especially those in the top five often are willing to negotiate these fees as draw-down on a revenue share. There's an old adage, Harden says. He who pays the band calls the tune. With the big portals, he who has the traffic calls the tune.
Portals differ in how they charge.
Harden recommends minimizing the risk on the slotting fee by having it associated with a revenue share. You pay a lower slotting fee with revenue share, or you pay the full slotting fee and earn it back against the revenue share. Stubing tends to agree with the rumblers. If a consumer doesn t know where he wants to go, he ll use a portal, but the Internet empowers consumers as never before to shop the way they want to, she says. Portals aren t needed unless people just want to surf a portal.