It seems everyone has to sell themselves these days.
Schools are no exception.
Marie Wood examines some of the issues involved and offers some advice. The choices parents make about schooling are very much grounded in reality, in the rights and needs of the individual child and family. Yet, the growth of consumerism, the economic climate, community expectations, and competition for the taxpayer's educational dollar place pressure upon schools to think about marketing themselves. This question is a challenge for educators, and it involves examining our own beliefs and practices within the broader debate on the purpose of schools. The role of schools in adopting marketing strategies, and the implications this has for school staff, is not seen in the same way by everyone.