We have established this web page to provide a well-rounded overview of how a successful capital campaign might be undertaken. It is important to realize that not all campaigns are alike, just as no two organizations or communities are exactly alike. In fact, most campaigns are different in many ways. As a general rule, however, successful campaigns follow a particular process. While it is impossible to create a web page that will accommodate every specific situation, Capital Quest's professionals have attempted to create a simple blueprint as a point of discussion for volunteer and professional leaders alike.
Most capital campaigns consist of five specific phases with specific goals.
Included in this phase is a careful internal evaluation of needs, discussion of whether or not campaign counsel is needed, and an honest appraisal as to whether the organization is ready for such a major undertaking. Additionally, a detailed, comprehensive fund-raising plan is developed. The campaign plan includes lists of prospective donors and leaders, timetables, job descriptions for leaders, commemorative opportunities, an education and public relations plan, a table of gifts and other necessary ingredients to a successful campaign. A thorough Case Statement is prepared for initial review by the Board of Directors. This phase creates the tools necessary for fund raising.