Next, the three significant variables were analyzed individually. Thus, those who were in larger cooperatives and who had invested because they enjoyed working with others were somewhat less satisfied with their cooperative. And those who were in smaller cooperatives and invested for additional income were more satisfied with their cooperative. Implications At least four implications can be derived from this study. First, members are overall pleased with the structural and contextual dimensions of their cooperatives in that they provide farmers with a degree of mutual control over processing and marketing of their commodities.
Organizational control appears to be related to organizational satisfaction.
Higher levels of satisfaction likely relate to higher levels of commitment and participation on the part of the member and thus greater productivity, effectiveness, and profitability. Cooperative boards of directors and managers should be encouraged to take steps to foster a greater sense of control among members and thus greater member satisfaction. Second, cooperatives should monitor members' concerns regarding delivery procedures. Delivery procedures can be a source of confusion for some NGC members. Steps taken to clarify members' confusion about delivery procedures may not add to their satisfaction, but may reduce their dissatisfaction.