As more and more people have access, the Internet user population will be more and more representative of the general population. Right now, WestGroup Research is conducting surveys of target populations. The most obvious target is Internet users. Side by side studies have resulted in conclusions similar to those from traditional methods. Show or demonstrate products or concepts to respondents.
Some respondents feel more at ease and anonymous than with a live interviewer.
Cost is usually lower than for traditional methods. Disadvantages of Internet Research Internet users may not represent your target market. State of the art does the basics well but limits complex questionnaires. Decision makers may be cautious about change and relying on such new technology. Representative samples may be difficult to control.