Men's basketball and football are the strongest collegiate sports in the country. The National Football League and National Basketball Association remain the strongest professional leagues in the country, if not the world. Local and national media need to do a better job covering the sport. If a sport is going to take off, then people need to hear about it. Local media remain the other side of the coin of personal promotion.
People care about women's basketball.
They just don't know how much they care. Quarters instead of halves make for faster-paced basketball because the team is rested much more quickly. The NBA uses quarters. Faster run-outs and more fast breaks would result. All of the preceeding needs to be done because women's sports are far behind men's sports.