Fortunately, there are several useful ways to evaluate user experience. Jakob Nielsen and Susan Farrell. Anything that makes computers harder to use should be rejected on the drawing board, because if it ever goes to market, it will be rejected by the users, who already have more complexity than they can deal with on their desktops now. Nothing is more interesting than a story. In fact, just about everything interesting is a story of some kind.
Stories are what make news.
They are also what make war, sports, love and money. You have a story to tell. If you don't tell it, you'll lose your audience. Flash is an accessible tool, and a lot of people are messing with it that have no clue what they are doing, and they are producing junk. The revolution will produce failures and successes, but in the end we'll have a better, livelier medium for it.