The latest research on US consumers' environmental concerns and the marketplace says - 1. Environmental support remains steady. Sixty-nine percent of Americans say environmental protection and economic development can go hand in hand according to a 1995 Roper poll done for Times Mirror. Generic, feel-good messages don't work. Consumers want specific information about companies and products.
People are still pretty confused.
The environment is part of a more complex picture. Americans' understanding of the links among the natural environment, the social environment, and the overall quality of life is growing. Kids' roles will continue to grow. Twenty-three percent of parents reported avoiding a product because their kids said it was bad for the environment, an Environmental Research Associates poll found. Green politics are on the rise.