It is crucial that any company interested in launching products or offering services on the Haitian market give special attention to the marketing plan and the publicity campaign. Many Haitian advertising companies have successfully helped U.S. firms sell their products and services into the Haitian market. This will ensure that the product is introduced to the target market in a way reflective of the culture and values. U.S. consumer goods are viewed by the general public as being of good quality. The morning and evening news are considered prime time advertising hours.
Radio advertising is the most popular and most widely used form of publicity in Haiti.
There are no economic or commercial daily publications. U.S. cable channels are available through Tele Haiti, a private station. Billboards have become a very popular form of sales promotion and are used throughout the capital and the provinces. Commercial fliers are sometimes used, especially when targeting the upper social classes. Store displays play a significant role in retail promotion.