That will take a sharp change in currently stable consumer behaviour. The Web is not TV Jupiter's research isn't the only empirical evidence undermining the vision of an Entertainment Internet. Ianni can also point to a history of failures in merging TV-style entertainment with interactive information. Users may well embrace video news clips and video email. According to Ianni, most Internet users like the Internet for what it does now.
Utility is a dull, businesslike word, a word to describe water and electricity services.
But then, Internet services and information feeds are essentially prosaic. Teams building them must sit in rooms lit by fluorescent light, staring at lines of Java code and SQL commands in Oracle, worrying about application server response, data quality and usability testing. These teams don't spend their evenings at parties with the movers and shakers of the TV and music businesses. They eat pizza from a box rather than selecting interesting pieces of finger food from a waiter's tray. They Quake more often than they Rave.