The PAC had the upper hand financially. People have to remember that PACs are nothing more than individuals combining their resources to try to have a political impact. It's simply people exercising political speech with their money. No to oppose the amendment. Iowans voted down both measures at the election.
Name recognition becomes a really important thing.
And the way to get name recognition increased is through direct mail, through radio, through all of those different mediums that cost money. In an issue-based election, it is easier to mobilize the membership base. Some of the most prominent Iowa industries have PACs listed in the state registry. The committee evaluates candidates using benchmarks on chosen issues and analyzes voting records. Campaign contributions are generally bipartisan.