Still, SGI literally forced former Cray employees onto Silicon Junction by requiring them to register for personnel benefits online. We called it tough love,'' Daus says. Our goal was to integrate the internal Web into the way employees do their jobs. SGI allowed some transition, however. An online tutorial trains all new employees on how to find information and resources on Silicon Junction.
Progress is slow but steady.
We see huge spikes of access across all locations when events or news accounts go up online,'' Daus says. Fancy moves Some clever maneuvers help lure newcomers to a Web culture and lead them to electronically bond with their new coworkers. For example, months before The Boeing Co. merged with McDonnell Douglas Corp., Boeing's Webmaster urged departmental intranet page designers to link to a central graphics library whenever they used the corporate logo on their pages, rather than embedding the graphic on each page. The day of the merger, network administrators changed the centrally stored graphics to the new, merged company logo, and the revised design rippled through the intranet, instantly affirming the new identity. Both firms had intranets, so the merged IT team combined their strengths, says David Weitz, manager of communication for Boeing's Web support team.