Welcome to the multimedia, broadband Internet world. They didn't reflect the hidden truths and confusions of what it meant to be a teenager. These shows tried to reflect that. 90210's success fostered the creation of the WB network which is marketed specifically to teenage audiences. A recent study reveled that voters do not feel as negative about negative campaign ads as we might think.
Many experts say that it is the news media who give negative ads a bad rap.
At least one dollar in five raised by all federal candidates now goes to TV advertising, according to campaign finance analyst Dwight Morris. Television stations are also prospering from this trend, and this is annoying the media strategists, who claim broadcasters charge too much. They're getting away with flat-out stealing compared to what they're delivering. Political commercials were the third-largest TV advertising category in 1998, trailing only automotive and retail ads, a recent Bear Stearns study estimated. As the price of television air time has gotten out of control, political consultants have begun to look to the Web for their clients' salvation.