He has an air of naivete about him, seen in the way his eyes shine when others' cloud in cynicism and doubt. He is easily excited, and nothing is impossible. He speaks unreservedly about ways to bring more energy to the club, the members and the staff. While reality allows only a fraction of his ideas to be implemented, his own charisma ensures a continuous reserve of ideas untapped. He makes people feel comfortable about discussing a topic that is often very intimidating and embarrassing.
Many fitness instructors use scare tactics to motivate their students.
But not Joe.