It includes designing and delivering a product that is attractive to potential users, informing them of the advantages of the product, and making the product accessible to them in physical and economic terms. Expansion of the capacity of the system is of course a market-related aspect. Users will be in part attracted by a greater range of possible destinations and a wider choice of departure and arrival times. Trains must go where people want to go-and when they want to go. The demographics of the travel market also indicate a wide range of trip purposes-business, leisure, social reasons, medical, etc.
Travelers also come from a variety of income levels and have different life styles.
They have different perceptions of what they are willing to pay and what they expect in the way of comfort and other amenities while traveling. Cadillacs and Volkswagens illustrate the automotive industries' response to these different tastes and incomes. Airlines have long recognized the diversity of the travel market by offering two or three different levels of fares and service. This will allow for greater market penetration. A premium fare club class service during daylight hours on trains in corridor operations, with fares about 30 percent above standard coach service.