On the other hand, new information companies have launched business models that focus solely on providing online content. Identifying and reaching target markets, however, is becoming more difficult as the online user base continues to expand. Part of the e-commerce revolution includes the increase of information use online.
Most content is undifferentiated, and somebody, somewhere, is giving it away for free.
For people to pay for information, it must be unique, not available elsewhere, and ideally highly customized. All rights reserved.