At least five areas need to be considered by the community. An attraction or several attractions to induce visitors. An informational or directional program, including literature, advertising, promotion, signage, tourism center, etc. Service and facilities to sell to tourists. Well trained service people.
Planning is essential.
The time, energy, and effort devoted to the planning, organization, and promotion cannot be over- emphasized. Communities with the proper attitude, knowledge, and skills will get the largest share of the tourism dollar. Many communities fail to reach their tourism potential because they have never planned or evaluated their program. Complete a comprehensive inventory of resources. Put yourself in the visitor's shoes.