On the other hand, many Farmers Market merchants would welcome the presence of such businesses as a way to lure customers away from the Beverly Center and other malls in the surrounding area. These are new challenges for developer Caruso, many of whose projects are located in peripheral suburbs. At Farmers Market, he'll have to incorporate and sustain a rich historical text. To his credit, Caruso seems aware that to duplicate the Beverly Center experience or any other mall development at Farmers Market would not only squander a great environment but also represent an enormous business miscalculation. The market is the reason for the development.
Nobody can duplicate what is already here.
This is it. If Caruso can be taken at his word, and he leaves the old market largely untouched, the site's identity may not only withstand the Grove development, it may even profit by it. In updating and transforming one of Los Angeles' defining spaces, the developer will have preserved those irreplaceable characteristics that make Farmers Market irresistible to visitors and residents alike. This Los Angeles Webmasters Ring site owned by Daniel Curtin .