Dot-coms and Fortune 500s try to lure and keep web traffic by any means necessary.
Times are tough for dot coms.
Share prices have dropped. Too many mediocre websites do too many of the same dull things. Well, not exactly. The 50 million e-shares only pay off if the company actually sells enough software to show earnings, a truly momentous feat for any Internet company. But beginning in June, the company will start a standard affinity program, paying users between a nickel and a buck for downloading, using and referring others to the software.