News is what sells.
That was the lesson offered to more than a hundred University of Colorado journalism students recently by a panel of four reporters covering the JonBenet Ramsey murder case. They stressed all the reasons why this story has garnered so much media attention. Public intrigue with the case has boosted the ratings of American Journal a full point, representing an increase of 1 million viewers, said Steve Gendel. And every magazine and tabloid that has featured JonBenet on its cover has seen sales go through the roof, the Enquirer's David Wright observed. Gendel bragged of his unlimited ex pense account while on assignment in Boulder, as well as a hefty salary paid him for his work.