The Project as a Conjuring Trick Suppose that you identify a business objective and set up a task force to achieve it. Then you send the task force to a remote Hawaiian island and forbid them to communicate with the rest of the world. But you still expect them to come up with a solution that will satisfy your needs. The only way that this will work is by magic. We know that to succeed we need to have the courage to talk to a wide range of stakeholders and get them on side.
Stakeholders are human.
They have their own problems and their own concerns. They may not welcome attempts to manage them in the name of some project they may have been coerced into signing up to. They have their own perspectives on the direction the business needs to take and the value of the ideas and plans in circulation. But they do have an interest in the project. If the holders of the stakes in a project do not or cannot accommodate their concerns with the concerns of the project then the project will fail.