Discussion focuses on direct mail, inserts, and other paid new-business sources. Discussion also includes mailing lists and venders for direct mail and inserts. Bring samples of direct-mail packages and insert cards for discussion. Bloom, whose Sunday magazine has thrived as others have failed, discusses why narrative non-fiction is indispensable for any magazine, how to find writers and develop them into accomplished story tellers. This session covers inserts, special sections, and supplements.
Participants have an opportunity to clarify periodicals classification.
Learn from the experts how to prevent making costly mistakes. What they like and what they don t like. A frank perspective from the other side. Media kits will also be critiqued. Talk Type Greg Paul provides a valuable look at typography, including what works and why.