People need to be presented with complex ideas in a clear, concise way. Its not easy to do, but we have made it a priority. It is a partnership that has delivered. They believe their success lies in their commitment not to trap or trick nurses into buying. We feel strongly that people should be able to read the course material before they give information about themselves and before they pay.
Nurses log on and buy from all over the country.
Many send email, which Robertson and Johnson read and respond to every day. They say that the biggest thing nurses comment on is the large selection of classes and how easy it is to use the site. Asked if they remember their first customer and they are again in motion, egging each other on, leaning forward to tell the story. Johnson got so excited that she called the nurse to thank her. They talked for an hour, Johnson sent a T-shirt from her volunteer fire fighting department and the nurses phone number is in the business Rolodex.