The difference is in the planning. Four key elements of the planning process make the difference. These constitute the line between winning and whining. Each successful venture has an objective. Too many exhibitors go to shows without giving any real thought about what they want to accomplish.
Winners go to events prepared with definite objectives.
They are specific, measurable, and time sensitive. Many exhibitors believe that show managers and promoters are responsible for booth traffic. Show management's promotional efforts stop at the front door. It is up to the exhibitor to draw traffic to a particular exhibit. Winners seize the opportunity to create expectations in the minds of visitors.