The first wave of personalization revolves around marketing, but my guess is a year from now we'll be spending more time talking in far broader terms about personalization, and 'marketing' will become a track instead of a central focus. He currently sits on the board of directors at VA Linux and is involved in numerous consulting and software development projects. The smaller buttons and minibanners have just added to the clutter, and rich media isn't as easy to serve as it seems. Corporate Song Sludge compendium of corporate cringe Just a few tunes to brighten up your Monday morning. It is easy to ignore or think unimportant these non-linear advances and then get caught by surprise when the new segment begins to expand into one's own category.
People come first.
An economic downturn need not signal drastic reductions in the scope of marketing plans. Think of it instead as the birth of smart marketing. What's more, bear market marketing may pay off better in the long run than all those pricey ads and gimmicks did way back in 1999. It automatically builds your employee profile, starting with what your mail system knows and tracking your other activities each day. Few corporations would discount the value of positive press.