An experienced news anchor, Ed Sardella of KUSA-TV, Denver, explains his approach to newswriting. This is some of his guidance that is contained in the book he has produced with consultant Larry Rickel. Broadcast Newswriting Veteran writing coach Merv Block provides tips about communicating on television. Here are excerpts from one of his books. Secrets of Success of Longtime, Top-rated Anchors Top news managers and anchors explained what it takes to serve the public year after year.
People watch people.
It may be dramatic spot news. It could be an emotional look at what happened to someone. It can be unusual. It may interesting simply because it is important to a large number of people. Here is how news executives select and build their most important story, the first story in a show.