More resorts are offering nature education, too. Australia's Tangalooma resort teaches guests about the wild dolphins that frequent nearby waters. Some tourists also like getting their hands dirty - literally. Guests at the Footprints resort in Tobago can help plant trees as part of reforestation efforts. Marketing nature is not just a matter of tourists and trees, argue the report's authors, James Sweeting, Aaron Bruner and Amy Rosenfeld.
National pride is at stake, too, in how a ountry sells itself.
Fiji, for example, is promoting itself as an undiscovered, unforgettable place, trying to attract tourism and investment by offering a high-quality environment. All these approaches to tourism, good and bad, exist only because a market for them exists. Travelers can encourage good practices by visiting places with responsible strategies and avoiding others.