Show it to associates and clients or customers. Then go with what people seem to prefer. Out of the box. Of course, we are talking only about the kind of text that holds still while you read it. Some studies show that you can increase reading speed without loss of comprehension by having the text flow in front of your eyes instead.
Text appears a line at a time or a word at a time in the same field of vision and at a preset rate.
Something like this is already happening in animated banner ads. As online technology advances, we may see more of it. Hillman identifies 20 of them and provides an informative and thought-provoking reflection on each. Every CEO and wannabe has an opinion, but Hillman is not peddling opinions. A psychoanalyst, he wants us to reflect on and recognize the kinds of power that already exist in each of us.