When communicating, they will discuss issues that are closer to them mentally and emotionally. Approach your female customers with a positive attitude and confirmation that they have indeed made the right decision or selection unless there is a more appropriate product. It is within their nature to know when, how, where and why. This allows them to determine or control the selection during the buying process. Once they have established the want for something, they begin the process of establishing how they can have it.
Women believe want and can have are entirely two different issues.
They may see and express their like for an item, but they do not necessarily want the product. For a woman, buying is a discovery process and is half the fun. During a shopping experience, she may see a new cellular phone that would make calling easier and indicate she likes it. That does not mean however, that she is willing to lay down the money needed to purchase the item. Change Change can be difficult for men unless they have made the determination that it is what they want .