Your family might have on its list of values health, love, service, ambition, contentment, happiness, appreciation of beauty, prestige, knowledge, economy, and security. Values may rank differently at different times. They change as you gain new knowledge or change your social or economic position. Knowing what they value in life helps family members make decisions and establish goals that are right for them. A standard is something used as a basis of comparison.
Standards are mental pictures of what a person considers essential and necessary.
They are more specific than either values or goals. They are definitely related to some particular thing, such as dress, food, or conduct. We may not know another person's values or goals, but we can observe another person's standards. Standards stem from personal values and are usually accepted without conscious appraisal. The achievement of certain standards depends on how we use our resources.