The two offerings were priced within a day of each other. The first went out at the top of its range, the second at the bottom. It wasn't a coincidence. Hype doesn't help Institutional investors see four to eight new companies every day, five days a week. They've heard everything.
Presenters have to respond to that skepticism.
Hype doesn't help. The best strategy is to admit what your problems are and then tell the audience exactly what you're doing about them. Koogle responded to his audience's concerns by stressing the importance of brand identity. He talked about creating an image rather than a service. You have 45 minutes to persuade a skeptical audience about a company you've worked several years to create.