George could have decided that he was so experienced that it would be easy to put together a powerful presentation. Had he chosen that line of thinking he could have enjoyed his preparation time. What you focus on becomes your experience. Where my attention is, that is my life's experience, in that moment. For example, if I have noticing and enjoying the smoothness of my new computer keyboard under my fingertips, that is my life's experience in that moment - joyful, easy creative movement.
Writing is easy and fun.
My experience in that moment is ease and fun. If I am annoyed with my assistant for doing something last week that I didn't like, I am choosing 'annoyance' as my life's experience in that moment. Regardless of what my assistant did or did not do, I am choosing my own experience by thinking certain thoughts. Ideas lead to deeds . He chose one prospect, a group of auto repair services, and decided he wanted the group to become his client.