One of the things I've really tried to do with loonygames is bring in people who go against what you'd expect from a game magazine. We go out of our way to be completely different wherever we can. Well, primarily, what I wanted to do was make a magazine that I'd want to read. That was really my goal from the beginning. I wanted something that was as well written and entertaining as say, Slate, but with a weird twist, because it was made for the hardcore gamer.
Readers know what to expect and when.
Well, that was one of the fundamental things that I thought loonygames needed. So with loonygames, I really set out to stick to deadlines. Sometimes we cut it close, and just ask some of my contributors what an a-hole I can get around zero hour, but we always make it. Probably enforcing deadlines. Especially since they were especially high profile contributors.