If it hadn't penned that deal, Mister Softee might have remained one more West Coast thought to die still in the garage. Don't expect the Great Crash of 1929 to top the list. And we don't really buy into the Great Men of History theory, so there aren't too many dead white guys on the list. They're certainly important, but as time has gone on, some events and people necessarily have receded in importance. At least for now.
Rankings are always subjective.
We've tried to bring our passion for and knowledge of business and finance to this list. We hope to inform and we hope to give you some laughs. We hope you get agitated, too. You'll find some gaps and horrible omissions. There'll be plenty of space for your quibbles, protests and, if warranted, praise.