In fact, it is the only thing that ever has. In addition, our NGO partners working on other campaigns may have difficulties with a particular company and accepting funding from it may undermine their work. We cannot be too vigilant in this matter. Just as we tap into their resources so they tap into ours. In any joint venture it is important to insist on true partnership.
Partnership involves mutual respect and consideration.
In all our activities, it is important to look further afield, to think who else could best use the information we circulate. This will increase the impact of our joint action. Social mobilisation to raise public awareness is a major WABA activity. World Breastfeeding Week is celebrated every year from August 1st-7th and the themes chosen take the breastfeeding movement far beyond the traditional circle of health workers, consumers and breastfeeding advocates. The WABA secretariat provides brochures, posters and web sites.