Its work is characterized by visual inventiveness and a keen eye for detail. All of them stress the importance of the content. It's also a question of attitude. There is no single existing methodology that really fits yet. He recommends reducing the project's functionality to its simplest possible number of paths, as a lot of the look and feel will follow from that.
Research is also vital.
Knowledge Systems' Warren Leppik urges developers to acquaint themselves with what's out there, to see what works and what doesn't. There's a lot to be learned from the design of game interfaces. Everyone agrees that all design must be driven by function. If it doesn't tell the people what your client wanted to tell them, it's worth nothing. That's why it's essential to consider the end user first.