Rated products, ranging from moderately to slightly effective include Finesse Plus Moisturizing Shampoo Plus Conditioner, L'Oreal ColorVIVE Gentle Shampoo, Pantene Pro-V Ultra V Shampoo Plus Conditioner, Suave Thermal Formula and Neutrogena Cleam Replenishing shampoo. Besides evaluating the ingredients, Begoun tests each product on hair for texture and delivery of its advertised claim. This report is a few years out of date, but has the best comparative analysis we found, with 28 less-expensive store brands tested. The site tells us that manufacturers and advertisers don't influence reviews, and there's an emphasis on higher-priced salon brands. Eight different writers contribute hair and cosmetic product reviews to this site.
Reviews focus on salon products, but store brands are also included.
Some of the more convincing write-ups include Neutrogena, KMS Puratives, Redken, ARTec Kiwi Color Enhancing Shampoo, Aveda Rosemary Mint Hair Care, Fresh Body and Terex. With the help of the American Academy of Dermatology, editors selected three dermatologists to test and analyze top beauty products. Aveda All Sensitive shampoo was singled out as the healthiest shampoo, mainly because of its allergy-tested ingredients. In this article, the Good Housekeeping Institute sets out to determine if rapid-dry, volumizing and clarifying shampoos do any more for hair than the store brand Suave Protein and Balsam Shampoo. The editors test seven products and conclude that most of the products dry, volumize and remove build-up more effectively than Suave.