We are not interested in companies that want to treat our members as anything other than sophisticated, value-oriented investors. The issuer must offer deal terms equivalent to what a venture capital fund might require. Issuer will commit to communicating regularly with shareholders. Issuer creates a limited liquidity path for its early investors. Issuer can gain a large supportive shareholder base interested in its long-term performance.
Small shareholders are less likely to sell because of short-term volatility in revenue or earnings.
Shareholder base will have many sets of eyes and ears with an interest in the issuer's marketplace success. The benefits may emerge from the standpoint of increased sales, feedback and potential alliances. In essence, issuers use their equity to market their products as well as create an extensive market intelligence resource. I have sent you email before expressing my great enthusiasm about Fairshare. Each time I receive my Fairshare Friday updates you reinforce my beliefs of how Fairshare will benefit the average investor.