Others are very emotional. If it feels good, they do it. That type of person needs more time, nurturing, and may be turned off by a pressure sale. This type of person also makes up close to half of all customers. You may not be able to satisfy everyone of these types with your marketing.
Some companies are very successful targeting just one group.
Others gear their marketing and advertising to work for several personality types. I often include major points in bold with bullets and underline.