Consumers are swimming in a huge pool of pirated music, and the music industry hates that. Much of the onus falls on record labels to protect their revenue from piracy, he says. Still, some say that even if record companies develop effective encryption technology for music, record companies and retailers work out a plan to distribute protected music online, and a way is found to pay artists for every copy of protected music made under a new system, device manufacturers will still want to make MP3 players that can play all of the unencrypted music currently stored on the world's hard drives, potentially spoiling the whole deal. Ma doesn't consider the industry war over digital-rights management an impediment. His predictions presume music files will remain ubiquitously available.
Software is inherently hackable.
Even though DVDs are protected, they got cracked.