In the interim, countless scholars, students, and popular culture critics, have quoted him, misquoted him, referred to him, ridiculed him, revered him, denounced him, ignored him, built theory on his beach head, and been swallowed up whole by the holes in his argument. Conventional wisdom at this point has it that McLuhan was right. The medium is the message. We have become what we beheld. The overheated medium reverses itself.
Media are extensions of our senses.
The content of any new medium is an old medium. Content is insignificant, according to McLuhan's thesis. At first glance McLuhan's thesis can seem simple. But a few sentences into the conversation we find ourselves wanting to talk about content. Surely Hitler on the radio is different from FDR, Rush Limbaugh from The Beatles.