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For one thing, traditional career tracks have pretty much been ripped up. I can't ask the people on my team to create a secure, caring, and thoughtful tool for the rest of the world unless I give them the tools to do so. There's Krazy Glue to represent the team sticking together and Tylenol for the headaches that we'll give one another. Each week, I stock the tool kits with something new. The trick to success is emphasizing the passion behind the company.