But the cost of the space may prohibit you from locating there. You may be forced to go where you can afford the rent or where you can operate more efficiently. Many retailers avoid certain areas of a city because they fear for their safety and property. Customers might also be leery of driving to these types of locations. Choose a site where you will feel both comfortable and secure.
Many entrepreneurs locate where there is available space at the time they wish to open.
Expediency does have its virtues, but consider the long-term effects of your immediate decision. Don't be shortsighted. Sometimes location decisions are based on selecting an area where a large infrastructure is ready to help you get into business and serve your continuing needs. For example, computer businesses often locate in an area where materials and parts are readily available. The location of your business may depend on how far you want to drive to and from work each day.