To do so, businesses must implement identity management services. They need solutions that easily manage Net relationships through customer registration services, user-defined interactions and identity applications. Today's Net market is more competitive than ever, so it is important to provide customers with an web experience that responds to their personal tastes. Sites must plan now to respond to this expectation or risk being left behind as the Web changes to a personal medium. In this new world, a company's value will depend significantly on the quality of the Web experience it presents to customers.
Quality of experience requires personalization.
This requires both identify management services to provide personalization and directory services to effectively manage the vast number of relationships companies gain as they hook up electronically not only with customers, but also partners and suppliers. . Directory services deliver the ability to store, define and continually leverage information about all the company's key contacts. Identity services help you know your customers. Directory services allow you to manage them better. As the walls between intranets, extranets, and the Internet fall, the world is moving to one Net.