And in that respect, they're taking an interesting risk. They are putting on something quite different, but only once a day. And viewers are slow to change. Well, I think they scoff, frankly, because they're not seeing numbers change, and that's the bottom line. Even the people at WBBM will tell you, the bottom line is what's going to determine whether this is a success or not.
Viewers have to like it.
They have to come to it, and they have to stay with it. There's a noticeable spartan look to the broadcast. I think that's putting it politely. It's, yeah, austere. And I think that's deliberate, because they've decided that they're not going to spend a lot on bells and whistles, and you can tell from the get-go, from the sound of it, you know, no theme music.