It is my opinion that over the next several years, the larger access companies will be taking over many of the smaller ones. There should be some consideration as to where you locate electronically. If you are going with an access provider, make sure that there is enough bandwidth which would allow your page to be accessed at all times. No one wants to be sharing space with the clever college student putting up nude pictures of Cindy Crawford. Many have joined the many mall sites which have popped up.
Most malls provide a limited and expensive forum to conduct business.
Malls limit your audience to those who are wanting to shop. I believe more people will come to your sight for the information you can provide. If your target market is primarily or exclusively local, you want to be with a provider that allows people to query geographically. You or your access provider should list your company in the appropriate indexes of Internet search engines.