International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. Yes, that's right.
Rich media is much cheaper than animated GIFs.
An agency tries to deliver the best results to its customers, often at the least cost. The rich media campaign doubles the results of the animated GIF campaign. Rich media garners 80,000 clicks versus 40,000, yet costs only 8 percent more. We have seen that average clients will spend at least ten times more on media than they do on production. Rich media banners significantly outperform animated GIFs .