A lot of 4-wheel drive vehicles are sold in West Texas. Let me ask you a perplexing question. One that lots of people have difficulty answering. The reason for it is simple. Most people don't know what they Want.
Wants are below the surface while Needs are above the surface.
I know I Need a new car. The feeling or emotion behind owning it is what I Want. Needs are totally rational while Wants are purely emotional. Needs are based on fact while Wants are grounded on perception. Needs are product or service specific while Wants have very little, if anything, to do with the product or service being offered.