A theoretical example is an automobile company that decides to analyze market opportunities. The company distributes surveys at a mall and researches recent article in journals about consumer trends. The gathered information concludes that families derive a large portion of the automobile consumer and should be the company s target segment . This company then decides to focus on producing a minivan with a positioning strategy directed at families. Once the market has been analyzed, the conclusions are used for psychological positioning .
Market positioning is only a step to determine how to psychologically position a product.
Thus, the majority of the positioning concept falls under psychological. Key Aspects of Positioning Being first is the single most important advantage for positioning a product. If a product captures the prospect s attention before its competitors, the prospect will automatically think of this product before any others. For instance, no one remembers the second man to walk on the moon. The best name will link the product with its benefit.