Use that knowledge to guide you about what articles should be posted on the Web Site. If your Site is the Townville Tigers Soccer Team, you don't want to publish an article on the Site about the Presidential Election. When, Where, and Why. Try to include at least three of these five things in the first paragraph of your posting. You can then use the rest of the article to get the other two, or give more details on the first three.
Most people avoid reading anything that they consider nonessential.
They would much rather read a short article of three paragraphs rather than a report of 5,000 words. Edit before you post a new article or item to the Web Site. Then, more people are likely to read what you wrote. If a large amount of factual information is necessary, put that data on a separate page that interested people can find, not in the article itself. Try to keep your pages fairly short about three full screens of information is a good rule of thumb.