Carriers will implement all of these technologies and continue to implement more technologies as the market and technologies mature. Commercial The commercial market for mobile location-specific services will be directly related to the overall mobile commerce market. Location-specific services can be significant for wireless carriers to differentiate their Internet services and create loyalty among their wireless Internet subscribers. Reduced costs can also be a strong motivator for telecommunication companies involved in location-specific services. For example, telecommunication operators that introduce location-specific capabilities can optimize their systems to trace unsuccessful calls.
Telecommunication companies can also reduce costs by reducing fraud.
Although telecommunication companies have several options for identifying fraudulent calls, they must have location-specific information about a call to direct law enforcement officials to the caller's location. The most significant motivator for location-specific services is the potential for increased revenue. IDC identified several applications for location-specific information that can increase revenue. One issue is privacy. The turbulence regarding privacy of personal information on the Internet will look calm compared to the public turmoil that will occur when each citizen's location is involved.