You will be given a case and a series of questions which will have to be answered. The questions will require you to provide an analysis and a recommendation. You will be evaluated on your analytical and writing skills, as well as your ability to demonstrate an understanding of the terminology of marketing and application of marketing concepts. The best preparation for this exam is to prepare every case each week and reflect on your preparation following our in-class discussion. Participation is based on quality, but some level of quantity is also necessary.
Quality participation moves the discussion along and contributes to our collective learning.
Note, you may also enhance your participation grade through on-line participation. As a survey course, this class gives you limited exposure to many areas of marketing. The primary purpose of the marketing management project is to allow you to explore a particular issue in greater detail. The project may be conducted individually or in groups of 2-3 students. This remains an option and might be appealing to students wanting this type of experience.