I don't have slick marketing material. Everything is printed off inkjet printers so I can make frequent changes if I want to. I don't hire employees. I don't stock a lot of inventory. I don't have a direct line to me.
People have to leave messages.
I don't take everyone on as a client who wants to be. Not in my Chapters or as a company . Market through word of mouth. Have a toll free number. Make changes to my material so that it is always up to date.