Inc. places products as theatrical props on prime time TV shows and in major films. Our clients gain tremendous exposure of their products at a fraction of the normal cost of advertising. HIP is a major prop source for Hollywood s entertainment industry working with top producers, wardrobe designers, set decorators and property masters.
Product placement is an alternative to the traditional method of advertising.
It is an effective and well established method of developing brand recognition by getting the product s featured before the public on prime time television and in feature films. It is extremely cost-effective when compared with the normal costs of buying commercial time or obtaining celebrity endorsements. With this form of advertising, it is easy to build awareness of a new product or to single out a product in a highly competitive market. A portrayal of the product in a feature film or prime-time television and the implied endorsement of the product adds to the consumer's desire to buy, use and continue to use your product. The audience for feature films and prime time television is huge.