Sports TV get pricier and pricier. There s a cachet to having sports, especially major sports. They re like a loss leader. While sports may be losing audiences, they are doing so at a slower rate than television overall. And much of that apparent loss is really fragmentation.
Sports TV get pricier and pricier.
When it comes to sports on TV, something seems out of whack. They've in turn worked whatever magic they could to pass those costs onto advertisers. The answer is twofold and pretty simple. One, the value of sports to the networks goes beyond ratings. They re like a loss leader.