A key advantage is that its format allows viewers to interact with presenters by telephone, enabling viewers to become a part of the program. The satellite effectively places people in the same room, so that sales personnel in the field can learn about new products at the same time. Speed of transmission may well be the competitive edge which some firms need as they introduce new products and services. BTV enables employees in many locations to focus on common problems or issues that might develop into crises without quick communication and resolution. BTV networks transmit information every business day on a broad range of topics, and provide instructional courses on various products, market trends, selling and motivation.
Networks give subscribers the tools to apply the information they have to real world situations.
The concept of BTV can be used by educational institutions in several ways. An institution with multiple sites can create its own network and deliver information as needed. The information can be administrative or it can be training for administrators and faculty. A second adaptation is to use the BTV networks that are already in place to deliver educational credit and non-programming directly to the workplace. For institutions involved in literacy training, this opens an alternative route to reach workers who need basic skills, GED or ESL programs.