The title embodies a metaphor. The Lexus represents the wealth and prosperity brought on by the relentless forces of markets, capitalism, and free trade associated with globalization. The olive tree can represent the values and institutions we wish to nurture with the wealth represented by the Lexus. While wealth and connectedness symbolized by the Lexus and the olive tree can both be part of a healthy society, the forces of global markets often bring these values into conflict. The economic and regulatory walls erected by societies to protect communities and cultures make it difficult to partake in the growth and wealth production made possible by global markets.
Modern markets depend on rapid communications and travel and the free flow of trade and capital.
To reap the benefits of globalization requires that societies open themselves up to the world. Openness and market transparency are important values, but they can also overwhelm local cultures as McDonald's restaurants, Disney World, and the cell phones replace local cultural symbols and practices. What pleases global markets is not always what is culturally, morally, or religiously uplifting. Nonetheless, globalization is a moderating influence between nations. Economically interdependent nations entwined in trade are less likely to begin wars with each other.