Mark Foley, son of the product's inventor, entrepreneur and Vice President of Sales, tells Melanie Keveles, Senior Content Editor for WorkLife Solutions, about the difficulties involved in getting this outstanding product to market - in spite of its uniqueness and practicality. Foley demonstrates the importance of continuing to believe in your product, being creative and bucking the big guys, as his company tries to have sticking power in an age when few single item manufacturers make it to market.
People often have many good ideas.
For one reason or another, they don't follow through with them or don't know how to follow through with them. I'd like to get your perspective about how you got started with this business. There are more hurdles and more reasons why somebody would prefer not to do this than to do it outside of the monetary rewards because unfortunately, in our country primarily, retail is such a powerful player in how consumers get goods now. And the tragedy is that retailers are not so focused on providing quality products to their customers as opposed to making sure they make a lot of money. Let's say you and I came up with a brand new shampoo and conditioner that was revolutionary, that changed the way that people would take care of their hair.