Finally, I hear that the seminar is very inconvenient for staff members and the surgeon, who does not want to take his or her time on evenings or weekends to be the primary speaker at a seminar. It is much more cost-efficient to educate a group of people at one time than to educate one person at a time. Second, as inconvenient as the seminar is for the staff and surgeon, patients clearly find the hours much more convenient. Finally, live procedures can be performed at seminars, although the effectiveness of such a demonstration is not yet known. The seminar process is broken down into set-up, presentation, closing, and tracking.
Most people have a low turnout at a seminar for two primary reasons.
Many people are improperly promoting seminars. There s not enough effective marketing happening internally or externally to warrant full attendance. A practice does not generally have a science for understanding how much it should advertise to fill the seminar room. Let s step into the next process, which is the booking or sign-up schedule. Most practices simply use an RSVP list on a clipboard and when patients say they would like to sign up for a seminar, the staff member writes down their names.