Also see part 1 of the series If you can dream it, you can do it. This quote from Disney figures high on a sign at Epcot in Orlando, Florida. However, believing in one's dreams is not enough. There are a lot of intoxicating visions and a lot of noble intentions. Many people have rich and deeply textured agendas, but without communication nothing else will be realized.
Workers have to recognize and get something of established identity.
The management of meaning and mastery of communication is inseparable from effective leadership. After the leader creates a vision and mobilizes commitment, perhaps the most difficult challenge begins, that of institutionalizing the new vision and mission. A number of lessons can be drawn from the experiences of leaders. First, and perhaps most important, is that all organizations depend on the existence of shared meanings and interpretations of reality, which facilitate coordinated action. The actions and symbols of leadership frame and mobilize meaning.