The product must be packaged and presented appealingly as well. All of these elements play a pivotal role in the consumer's decision-making process. Sound marketing, from concept to delivery, is the main ingredient in any successful business endeavor. Some believe the major costs incurred by marketing are a superfluous expense. Experienced marketers, however, would tell you that this is naive, uninformed thinking.
Marketing is an essential investment on the part of the manufacturer or seller.
The marketplace is saturated with so many goods and service that hundreds of businesses across the country file for chapter 11 every day. Thus, businesses of every sort must do everything possible to spread a highly persuasive message to the public. In addition, national studies show that the marketing process is just as beneficial to consumers as it is to manufacturers and sellers. We as consumers have a wide variety of products and services from which to choose. Marketing keeps us informed, helping us to make a qualified, sensible decision.