You should know that websites are losing money, left, right and center. Part of the reason is because the person responsible for sales is abdicating their responsibility for website success by turning everything over to the IT person or a graphic artist. There are hundreds of website errors but this one probably takes the cake. Remember, people surf the net at a 100 miles per hour. You just lost a contact.
People love FREE stuff, especially the Internet crowd.
The reason you want to use it so much, is to capture the name. If you give a FREE report, booklet, audio tape, evaluation or anything, people will give you their email address. Building your database is one of the most important strategies in any business. Using the word FREE will keep them at your site longer and increase the word of mouth advertising. Not giving reasons to come back The trick with Internet marketing is getting people to return to your site often.