She has won Web design awards from Majon International, the McKinley Group, The Public Eye, and WebScout. These documentaries were major award winners. In 1995 Rebecca founded Vermont Web Marketing, which creates marketing, e-commerce, extranet, and training sites for large corporations and for small Vermont businesses. Vermont Web Marketing published The Web Marketer , an electronic magazine of Web marketing and web-based training tips. The Web Marketer was widely reprinted on the Web and was incorporated into the curriculum at Harvard Business School.
Most Web sites are small companies founded by either graphic artists or computer programmers.
Artists and programmers bring limited instructional design, marketing, user interface design, and multimedia experience to the sites they create. It is not surprising, therefore, that even the most beautiful or interactive of sites can ultimately disappoint site owners. A tiny slice of Web site designers know instructional design, marketing, and media inside and out. Rebecca Coffey is one of them. Like most Web boutiques, Vermont Web Marketing is a small company.