This is what Cocoa and WebObjects are about. Note that No. 3 comes after numbers 1 and 2. After that, focus on the dozens of NeXT applications, get new specialized apps created, and then start building momentum for making thousands of Cocoa and WebObjects apps. Clearly Apple's message should become more and more about Cocoa and WebObjects over time. Nevertheless, Carbon will be with us for the next decade.
Nobody's perfect No company is perfect, of course, and messages get mixed.
I realize why Apple can't shout from the rooftops about some technologies right now, but it would be nice if it could at least whisper to its developers. Despite the deafening silence, I think things are moving in the right direction. Cocoa and WebObjects are the best Java-based solutions I've seen to date. Such an innovation, though, would require alliance building with some of the most arrogant companies in the world. WebObjects, on the other hand, is a solution that already works great on WinNT or OS X Server, and it's a killer product in its market.