There have been some promising on-line banner campaigns, especially where the objective is to gather information on a group of potential customers. Advertisers are increasingly looking at ways to move beyond the humble banner ad, whether by sponsoring a portion of a site or getting their content integrated into it. Colin McIntosh, CEO of regional Internet-advertising network Space, recalls a recent campaign for a fledgling dotcom that wanted to draw Chinese and Japanese surfers to its site. Space began by displaying several different ads in different locations on the Internet and then adjusted the campaign every 12 hours based on what was really driving traffic. As a result, the dotcom exceeded its registration targets.
Observers underline the fact that Internet advertising is still a work in progress.
However, it still hasn't refined itself. But it will happen. Review Publishing Company Limited, Hong Kong. All rights reserved. Search Tips Prev.