I could go on and on. Suffice it to say that we were very pleased with your marketing system and totally impressed when you sent a second set of documents due to a few typos in the first set. What a professional. Given all of the testimonials we have gotten by asking people s permission to use their comments, I am quite happy to give you my permission to use my comments in your marketing. Another thing these stories show us is that marketing isn't something you just do to bring in business, and then you're done.
Marketing is something integral to everything a professional is and does.
Once you understand this, once you give in to the process and stop fighting it, amazing things can happen. I'll be posting more of these stories in the weeks to come. I hope that one day, I'll be able to post your success story. 1999-2000 Golden Lantern Publications and David M. Ward. The Lawyers' Marketing Toolkit, and The Attorney Marketing Center are trademarks of David M. Ward.