The response centre provides customized skin advice through any of channel like telephone, email, etc. The customers can also go to the extent of booking a time for an online chat to provide solutions for their skin. The help line solution to Asian Paints works on a similar format to Ponds across 25 cities in India where customers will be able to consult and obtain advice on what paints to purchase, the shades, the outlet, etc. Once information has been collected the specific outlet is informed by the help line on the potential purchase by such a customer. The response centres are manned by the staff of OgilvyOne using Phone Watch, an international tool developed by the organization itself.
Most people think of direct marketing as sending out a mailer.
Here we have developed the concept to use database driven technology. Our biggest achievement is setting up OgilvyInteractive. Through this we were able to harness the online channels like websites and email marketing. We provide consultancy, communications and connections so clients can choose whether they want advice on how to implement or to implement it ourselves. OgilvyOne is present in 17 Asian countries and in over 50 countries worldwide.