Secondly, we are conditioned by our very first experience of writing to write about ourselves. We start by writing little notes to our parents who are fascinated by them because most people are very interested in anything their children do. It is natural in any case to want to talk about oneself, and far too many letters are about the writer, not about the person being written to. Unfortunately, people who we're selling things to are not really as interested in us as our parents. Nor for that matter are they as fascinated by our products as we very often are.
Nothing pains some people more than having to think.