In addition to those who write because it's good for business we have in the SOHO community a sizable population for whom writing IS their business. Professional writers know creative ways to use the Web for information resources and marketing their work. Then you can find it again easily and don't need to re-type. Do your homework on your customers' needs and wants. Get cart and horse in the right order.
Strategy leads budgets and programs.
Leap of faith. Analyze and act. Trust your intuition. Fix what is not broken. Continuous change produces continuous gains in productivity.