All the Right Stuff Teaches teenagers about media, malls, money, and consumerism. Here is the Mall as a school for consumerism, owned and operated by adults, but functioning to instruct teens in mindless consumption. This hip-hop style documentary teaches young consumers about media, malls, and money. Teenagers represent a huge and lucrative market for advertisers.
Many teenagers come to see themselves primarily as consumers.
It's a self-image marketers are only too happy to encourage and exploit. This is an excellent resource to educate young people about advertising, consumerism and marketing. Offers considerable insight into the reasoning of youth in our modern Western culture in which young people are not valued as citizens and community members but, rather, are signified by their ability to consume. Simple living and its rewards. Inc. All photographs are protected by copyright.