When consistent feedback comes from many different sources, it is convincing. Feedback from 360 degrees signals opportunities to learn. Practice skills for giving better and more meaningful feedback. It is usually not the best tool for evaluating what gets done performance results which in most cases are quantifiable and better measured by other means. The prospect of being rated by peers and customers is not something most people welcome.
Resistance is experienced by many organizations.
Knowing the most common reasons for resistance helps to develop plans that avoid problems. Surveys should be abbreviated so that you address only the essential issues. Using sealed envelopes limits access to only the people receiving feedback and offers assurance of confidentiality. Top leaders should also be the most active advocates for procedures to protect confidentiality of feedback data. People are concerned that if their anonymity is not protected, censure or retribution may follow.