But increasingly, if the prospect doesn't find the information on your site, he'll surf until he finds it on your competitor's site, and then call your competitor instead of you. One of the rules of Internet business is that your competitor is but a click away. Your online presentation and information should be so complete and compelling that your prospect has no need to leave. Trust prospects with all the information they need to make a decision and you increase the chances that they'll trust you with their business. The High Performance Home Page sites are fully personalized and come with compelling real estate content already provided on over 30 web pages, plus several fill in forms, and links to local community information.
New content is added on a regular basis.
Visitors to a High Performance Home Page site have no reason to visit a competitors site. Members of the High Performance Home Page program are reminded to check their private forum for information, search engine strategies, and add-ons to their site. One of the new additions is the ability to subscribe to a forum digest of any or all forums. If you subscribe to a forum digest, you will receive periodic emails detailing posts to that forum over a given period of time. Moderators have the ability to post announcements, edit and remove messages, send out digests, and are notified by email each time someone posts to their forum.