Newsletters are an awesome tool for marketing legal services. They enable firms to showcase their knowledge and presentation skills. And the advent of the Internet facilitates immediate and inexpensive newsletter distribution. Read below to learn about articles, books, and tools at FindLaw Lawyer Marketing to help you launch a brand new newsletter or improve an existing one. The author explains how to avoid common problems like violating ethical principles, using stale information, and engaging in self-promotion.
Topics covered include attorney and staff time, and printing and mailing costs.
A table comparing several vendors worth considering accompanies the article. The author explains how to garner goodwill by publishing a client newsletter that attracts new clients and makes existing clients aware of the additional legal services they may need. FindLaw publishes over 45 newsletters with legal news, daily and weekly opinion summaries, commentary, and practice management tips. The newsletters are distributed by e-mail and are organized by practice specialty. The author explains how to publish a newsletter and distribute it by mail, faxing, or e-mail.