Learning to use the Internet as a Recruiting tool is neither inexpensive nor pain-free. While the rule book has hardly been compiled, there are several obvious pitfalls. While Recruiters, as a class, are effective personal communicators, many can not write to save their souls. They rely on a stock of boiler plate and form letters. Generally, a recruiter is skilled at written communication to the precise extent that she is not gifted with the phone.
Most recruiters are very bad writers.
Unfortunately, the Internet is a medium that emphasizes written communication. Once you are fully functional online, the volume of negative mail is fairly impressive. Getting used to receiving 50 to 500 pieces of negative mail each day requires an emotional adjustment. No one tells you about this difficult part of online recruiting. It is not unusual to see companies make serious mistakes when first confronted with this normal aspect of the online marketplace.