If you have a local, general practice, you probably advertise in the yellow pages and may also participate in civic activities to bring positive attention to your firm. You should engage in similar activities on the Internet. Many of these sites have links to maps, directions, and other information. If you can't find yourself on these sites or if the information is wrong, you can easily add or change information for free. If you belong to your town's chamber of commerce, make sure your firm is listed on its Web site with as much background information as possible.
Many newspapers also have Web sites promoting local businesses.
Again, at little or no charge, you may be able to procure an online listing for extra exposure. Legal Directories on the Internet Participation in one or more of the Web's legal directories can promote your firm without the expense and hassle of maintaining your own website. A basic listing on such sites costs nothing. For a fee, you can often have a more in-depth listing. The Martindale products still stand among the main tools lawyers use to find other lawyers when they need to refer a case or client, so the cost may be worthwhile.