Australians have taken up new technologies, like mobile phones and the Internet, with great enthusiasm and we appreciate the benefits they offer.
Many studies show that consumers are worried about the privacy downsides of new technologies.
Our purpose, as outlined in the plan, is to promote an Australian culture that respects privacy and to ensure that all Australian's have real choices in deciding how much personal information they give organisations. These choices must also be supported by redress mechanisms in case consumer expectations are not met. As part of our plan we will ensure that we can respond to consumer privacy demands, will continue to work with federal government agencies to enhance individuals privacy and be ready and prepared to implement new privacy legislation. A comprehensive understanding of current community perceptions of privacy. Strategic themes reflected in everyone's job and role.