It's not the artwork but the words that motivate action. Create a headline that not only stops prospects in their tracks, but one that also moves them to follow through with action. Discussion Board Headings. The headings of course. The list of subject headings acts as an index where visitors can click and choose whatever messages they want to open and read.
Subject headings are most often colorful, active links that take visitors directly to the full post.
It's those that appeal, intrigue, interest, or arouse a little curiosity in readers. In short, the best headlines attract more prospects. Another key factor is the name of the person who authored the post. Well-known names who tend to post information of value, naturally draw more attention. But without name recognition, you have to write a headline that's difficult for visitors to ignore.