Owner's equity the total investments of the business minus all obligations. Prepaid expenses expenses that are paid before they actually are incurred. Principal a key individual in your business or the sum of money lent and yielding interest at any given time. Profit the excess of revenues over expenses. Profit and loss income statement.
Retailers sell directly to the consumers.
Retained earnings earnings kept in the business and not paid out as dividends. Revenue income derived from any source. Scarcity resources are limited, not plentiful. Services work done for and benefit conferred on another. Share unit of ownership in a company.