Many women love to shop.
But most women don't like shopping for cars. Interestingly, women either buy or influence the purchase of 85 percent of all new cars and trucks sold in the United States today. Automakers spend millions of dollars annually in advertising and marketing targeted specifically to women. Not only were more women on the road, compared to previous generations, they also began to buy cars in increasing numbers. Automakers, eager to tap into the growing market segment, started to cater to women with fashion shows in dealership showrooms, car care handbooks for female drivers and vehicles like the Dodge La Femme.