Sometimes it's simply about listening. And speaking of listening, it can't be that difficult for Net merchants to provide customers with online evaluations of their merchandise from those who have already bought it. PwC found 24 percent of respondents would like to read product reviews and evaluations from shoppers. Evidently, we e-shoppers trust our fellow consumers to tell us the truth about products we are considering. Internet Life indicates that 74 percent of the Internet users who responded have visited a department store in the past month.
Smart marketing is a combination of creating desire and responding to consumer demand and needs.
It's the responding part that seems to trip up e-tailers. If e-tailers truly want to increase their online traffic, close more sales and become a part of mainstream America's lifestyle, they will have to start actively listening to what consumers are saying. Our Site's Privacy Disclosures E-Commerce Alerts are issued by Bennett Gold, Chartered Accountants as situations develop. Bookmark this site and check back often. Get WebTrust Working For Your Site.