Motivation to buy has gone from a few possibilities to abundant possibilities. An example is the vending machine that prompts you to buy entertainment as well as a beverage. Communication is no longer one way. Two-way personalized interactive communication allows someone to shop on Lands End s website guided by a customer service rep. The implications for education here are also far-reaching.
Relationships are fluid, and variable relationships have replaced rigid long-term ones.
For example, firms that were once rivals, such as automotive companies or aerospace firms, are now working together to develop B2B exchanges. Like other leaders of Internet companies, Kapoor sees the biggest constraint to growth as the amount of talent they can attract. And as information becomes the lever of strategic advantage and knowledge workers become the assets, the relationship with these employees must change. Kapoor might even see them as customers of a sort, and in that case, he s probably working to change their experience too. The essence of a diplomat s job is to promote and protect the interests of his or her country.