In conversational markets, you're in or you're out. If your company isn't in the conversation, it'll be out of the market. Maybe not tomorrow or next year, but soon enough. If companies can find ways to encourage its best people to join that conversation while the worst stay away, fine. But incompetence will always abound.
Murphy works everywhere.
Do your best to account for it and move on to the stuff that matters. They have no choice. That's what works best. A few years ago we were talking about the Economics of Abundance. Not what we do to or get from each other.