Enhancing Public Image. Politicians, corporate heads, and celebrities are just a few of the people that use public relations to earn the respect of the masses. Such individuals become involved in philanthropic and other endeavors in an effort to enrich the community. The former Spice Girl transformed herself from a questionable talent and one-time topless dancer into a UN goodwill ambassador and advocate in the fight against breast cancer. Corporations also use this tactic to promote themselves in the public eye, often donating money to such community-enhancing efforts as building a library or improving a public park.
Public awareness is essential in any public relations campaign.
It is important to keep the public informed about services you are offering the community. Even though you are in business to make money, you are supplying a demand or you wouldn't still be in business. You may be offering clean, affordable used cars to the public, or possibly clothing for the discriminating man. This will be the undertone to all your public relations and advertising efforts. A press release is a short document, usually one page, aimed at raising awareness and calling attention to an event or newsworthy happening at your company.