A style already in the collection can be picked up at the second fitting, says Riaz, who personally conducts all fittings. The outfit will be ready in one to two months, although Riaz says that, in an emergency, she can turn around a gown in 24 hours. A flower-print dress, left, and a silk chiffon dress, both by Azadeh. They can select any style from my collection in 80 different shades, in chiffon or crepe or silk or organza, all made to measure,'' says Riaz, who manufactures her entire line in San Francisco. Riaz's reasonable pricing is a great part of her appeal.
Price seems to be no object in Silicon Valley, however.
They know style and they like to spend money. I made many more gowns for millennium parties herethan I did in San Francisco. Riaz's sexy, often dramatic clothes, created with a nod to fashion trends, seem to appeal to valley women. This is particularly so of pieces that can be worn to the office and then out to dinner. A luxurious hand-beaded halter top in lavender sequins shown with a plum skirt in cashmere and angora is a safer, more elegant way to dress up for evening.