All aspects of page presentation must work together to showcase your site's content in its very best light. A critical element in effectively presenting ideas and content is planning your site with your targeted audience in mind. Whatever the purpose of your site, that purpose should be recognized from the moment the page begins to appear, creating the intended mood. Your pages should appear quickly.
Simplicity can have a tremendous degree of style.
Your personal touch and the care you exercise in choosing graphics, colors, and layout, in writing text, in providing navigation aids are the elements which will bring your web site to life.