Capabilities brochures describe a firm or association's goals and products or services. A health maintenance organization's brochures might describe its preventive medicine and long-term care plans, while a performing arts group's brochures might provide concert and instruction schedules. Line brochures feature one category or even one item of a product line. Product-specific brochures focus on a specific purpose. A college alumni association, for example, might prepare a brochure in conjunction with a fund drive to raise money for a new building.
Newsletters are major beneficiaries of the desktop publishing revolution.
Highly specialized newsletters that once were impractical because of high typesetting and paste-up costs can now be produced using the most basic desktop publishing and word processing software. Although they may appear simple, newsletters are surprisingly complex.