Lanham's work touches on a number of themes of interest to humanities scholars and the questions below offer just a brief suggestion of possible explorations. In our academies, our intellectual integrity, reputations, reward systems are tied very much to print. We contribute to our field's knowledge by publishing. We become known by being cited and quoted. Thus textbooks are seen as 'less valuable' than a book of 'pure' scholarship.
Text is more malleable, as are graphics, music, and video.
It's easier to reproduce and to share these pixellated artifacts, but only if one has access to the technology which can manipulate them. As a work in part about the future of print, it appears in print.