Marketing is one of the most visible aspects of a free society, and affects every person each day.
There is no escaping the influence of Marketers, who each seek to meet the needs and wants of 270 million American citizens. I invite you to participate in this learning experience by sharing your viewpoints on Marketing, either in our Chat Room, or via e-mails to your fellow students and me. Make sure you visit all of the links that accompany each Unit. Read the mini-case that helps illustrate each lecture. Finally, think critically and creatively when you respond to the homework questions.