It includes analysis of the legal and ethical problems involved in this area. Case studies and a project assignment are used. Study of opportunities, problems and techniques involved in marketing internationally. Analysis of environmental forces which affect international marketing and the methods companies utilize to market effectively on an international scale. Study of the logistics system as a source of profitability and competitive advantage.
Special attention is given to managing the transportation function in a deregulated environment.
An examination of entrepreneurship and entrepreneurs. Business and Society. Ethical, moral, political and social aspects of policy formulation and implementation. Case studies are used. International Business Concepts.