This major change in your life has required you to buy some new nun clothes. You surf the net and come across two sites that sell nun outfits. Thank you Nun Corp. for the great suits. Testimonials can have a tremendous impact on deciding whether you can close the sale or not. People feel more confident in buying your products or services if they know that there are other satisfied customers.
Testimonials help persuade the potential customer to purchase the product.
If you look at most commercials or infomercials on television, you will see that majority of the time is spent on testimonials by past customers. Testimonials are even more valuable if you are trying to sell your product or service on the Internet. This is because the Internet can be a very unemotional and impersonal marketing platform. Using testimonials help ease concerns by a potential customer whether they should purchase your product or service. Whenever a past customer sends you a letter or email with positive comments about your products or services, you should contact them and ask their permission to use their comments as a testimonial.