I mean, some things are strictly for commercial purposes. Most of my jobs have been for album packaging. I chose this area of specialization because there is a lot of room for experimentation and play. It has been part of my job to supply a wide variety of imagery in every shoot I do. This is what I love about it.
Some photos are more conceptual in nature whereas others are more direct.
But no matter what I'm shooting, for a job or otherwise, hopefully the subtext is always there. Inevitably my photographs are a subjective expression of a particular moment. Although I feel my presence in the photographs I take, it is very important to me that I am receptive, and not just projecting my own point of view onto someone else. What makes a photo interesting to me is the expression of the energy, the alchemy of that moment, momentarily caught in the net of a certain shutter click. But that meaning can also change with the passage of time.