Presumes that justification has already been made. So the people who are using this are probably committed already. There is not too much detail. The people making the business plan need good arguments so the technical folks can see how to do it. Put this in section on promoting awareness.
Promotion has likely resistance.
Techniques in support of guidelines counter some of the objections. Use authoring tools that comply. Companies need conformance checkers. If cannot change tools, then use repair tools. Train using tools you have.