Problem solving entails the preparation of a plan that resolves the problem, assuming the problem is resolvable. Decision making is relatively easy, whereas problem solving is a totally different matter. The effective principal does not hide behind excuses or cast blame onto a subordinate. He is a problem solver. The purpose of a promotion is to attract attention to an idea, a service, or a product.
Promotional strategies send messages, hopefully the messages school leadership wants to promote.
Think big when planning a promotion, but think each promotion through before it is implemented. Promotion calls attention to the school in general and to a specific part of the school in particular, e.g., athletics, festivals, music programs, high school plays, kindergarten, etc. Give each promotional idea careful thought. If a promotion involves money, spend a little extra. Ideas come from reading.