Greet every patient as you would when opening your own front door. No one should walk through the front door without hearing a greeting. Somehow, always acknowledge the patient's presence. If you're on the phone, make eye contact and hold up a finger to let them know you'll be with them in a minute. Assist handicapped patients with paperwork.
Patient recognition is very important.
If you know the patient's name, use it to address them. Always error on the side of formality, use Ms., Mr. or Dr. instead of first names unless addressing a child or the patient corrects you. Eye contact and smiles are great. They put people at ease. Welcome to our clinic.