Brian Maynard of KitchenAid, Sandy Uridge of Kellogg, together with Caren Berlin and Steve Gold of Bcom3's Clarion Marketing and Communications scan the new horizons of agency account executives.
Media are fragmenting, consumers are in control and data is out of control.
A new outlook and measurement model are required. Four consultants from Veridiem, Inc., a marketing peformance management company, share their views.