This information is reported in the bottom part of our Monday edition, so a potential advertiser who has subscribed to see if she is interested in placing an ad can see every Monday exactly how many subscribers we have. Our ad rates for that week are based on that beginning subscriber number. A good way to gauge how much your readers read your newsletter is to make it interactive, and observe how many of them interact. Ask interesting questions, strike up debates, quizzes, and declare the names of the subscribers who respond the most. Give them some incentive.
Readers can ask questions, or ask about various medicines available at the counter.
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