Market Research Assistant Undertakes the preliminary research for a market study, gathering data concerning competitors' products, organizing existing sales records, etc. Also assists in writing final project reports. Works for market research firms, advertising agencies, manufacturers, and retailers. Market Research Assistant Account Executive Assists Account Executives in liaison with clients and helps to coordinate studies. Studies include analysis of sales records, surveying attitudes and opinions, and test marketing.
Positions exist in market research firms, advertising agencies, manufacturing, and retailing.
Market Research Interviewer Conducts interviews to acquire statistical data pertaining to potential buying behavior, consumer attitudes, and other marketing issues. Works for market research firms, advertising agencies, manufacturers, and retailers. Under direction of an Account Executive, coordinates the efforts of interviewers, tabulators, and coders in conducting a market research study. Employers include market research firms, advertising agencies, manufacturers, and retailers. Market Research Statistician Provides guidance in a market study, ensuring that the results obtained are valid and worthy of interpretation.