Nike tells us to just do it. With many people wondering what it means to be a man or a woman indistinction has become the norm.
Men can explore the female realm and women vis versa.
To reach and motivate this generation of people is a struggle the church will face for some time. As always we need to work in people, not at them. Lurking beneath the complacency many observers perceive are hopes, desires and dreams. One way to communicate with people living in the now is to appeal to their passions, the things that make them come alive. If we can find the passion in people you can open an avenue of communication which can be a good place to share the Gospel on someone else's terms, rather than our own.