Publicists say customers can opt out at any time after registering.
Ms. Spiegelman said the site has wireless applications that allow access to sales information on cell phones and personal digital assistants such as a Palm Pilot. It can also be accessed on a Palm VII with web browser and Palm V with OmniSky modem and web browser. The venture will include the creation of a single, secure web portal that will, for example, allow physicians to file claims online. Patients can use the portal for inquiries and information about coverage and benefits. The web portal is expected to be available to physicians this year.